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Speaker 1: The volume. The Colin Cowherd Podcast brought to you by

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Speaker 1: Fan Duel. It's never been easier to play fantasy on

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Speaker 1: Fan Duel. Whether you love basketball, golf, soccer, or any

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Speaker 1: fantasy sport. There is a contest for every fan. Fan

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Speaker 1: Duel more ways to win. Everybody wants to create a stir.

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Speaker 1: Everybody wants to be bold, daring trailblazer. But being a

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Speaker 1: trailblazer isn't just blazing the trail. It's actually having the

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Speaker 1: balls to set the fire, let it burn, and then

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Speaker 1: walk down the trail you just blazed. The other day,

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Speaker 1: the heads of all the big European soccer teams blazed

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Speaker 1: a pretty impressive trail. Then that blaze became a bonfire,

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Speaker 1: and twenty four hours later they pulled the fire alarm,

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Speaker 1: broke the glass and ran for the nearest fire escape.

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Speaker 1: In case you need to catch up on this story

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Speaker 1: or the other day, like literally the other day, all

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Speaker 1: the top European soccer clubs like Arsenal, Real, Madrid, Chelsea

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Speaker 1: basically told the top soccer leagues to go u way

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Speaker 1: for themselves because they were going off to start their

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Speaker 1: own super league. Then came the obvious blowback. Tons of

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Speaker 1: protests from angry European soccer fans. Well, I'll just say

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Speaker 1: soccer fans, since soccer fans in Europe are usually angry anyway,

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Speaker 1: the fans protested and suddenly the teams got scared. The

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Speaker 1: chairman of man You resigned, the president of Uventus resigned,

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Speaker 1: and now the Super League is neither super or a league. Figures,

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Speaker 1: everybody wants to be bold, few have the cajones to

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Speaker 1: deal with the blowback. A few years ago, ESPN signed

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Speaker 1: the edgy bar Stool Sports and put them on the air.

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Speaker 1: One episode later, they pulled the stool right out from

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Speaker 1: under them. Recently, Spotify signed the edgy podcaster Joe Rogan,

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Speaker 1: then oh so quietly removed more than forty of his

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Speaker 1: episodes that were just too edgy. Those Vanilla executives love

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Speaker 1: blazing the trail right up until they get burned. That's

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Speaker 1: not being bold. In fact, it's the opposite. Listen, I've

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Speaker 1: had blowback. It's part of my career. But when I

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Speaker 1: go to a therapist, I don't talk about the audience

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Speaker 1: that hates me. It's mostly about my weird childhood, and frankly,

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Speaker 1: half of my audience hates me. Some days I hate

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Speaker 1: half my audience. I think it's beautiful we can at

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Speaker 1: least share that common ground these days, if you can't

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Speaker 1: stand the heat, not only get out of the kitchen,

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Speaker 1: still eat your Twitter. So to all those bold and daring,

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Speaker 1: trail blazing leaders of the European soccer world, I commend

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Speaker 1: you for that solid twenty seven hours of boldness. You showed.

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Speaker 1: Well done. Next time, who knows, maybe it can last

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Speaker 1: a whole week. And with that I lead to somebody

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Speaker 1: who knows a thing or two about handling blowback, somebody

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Speaker 1: who is frankly a master at it. He's proven time

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Speaker 1: and time again, especially over the course of the last

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Speaker 1: year and how he's handled the pandemic. My friend UFC

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Speaker 1: Commissioner Dana White. All Right, I've known Dana White for

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Speaker 1: a long time, don't really need to introduce him, but

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Speaker 1: I've been saying the last week anybody in life that

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Speaker 1: does something first gets the most blowback. And I thought

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Speaker 1: the commissioner that did the best job in the country

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Speaker 1: was not Adam Silver Roger Goodell, it was Dana White.

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Speaker 1: Because it's really easy to follow somebody else who takes

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Speaker 1: the headwind, and it was easier for everybody else, And Dana,

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Speaker 1: who started this business with about two million bucks in

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Speaker 1: two thousand and one sold it for over four billion.

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Speaker 1: You think bitcoin is making people money. Dana did very

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Speaker 1: well for himself. It is interesting, Dana, because listen, you

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Speaker 1: got corporations. I mean, you're not just a maverick doing

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Speaker 1: it yourself. You got your big beer sponsors. And so

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Speaker 1: when you went for it and fight I did, was

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Speaker 1: there any part of you that thought, shit, I'm gonna

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Speaker 1: get some corporate blowback here from some of my sponsors. Yeah,

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Speaker 1: first of all, thank you. At second of all, yes,

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Speaker 1: we definitely thought we would. But our sponsors were pretty cool.

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Speaker 1: Actually they let me. Let me put it to you

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Speaker 1: this way. So when we went our sponsors stood by

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Speaker 1: us and it stuck with us, and we're very cool.

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Speaker 1: Then sponsorship went through the roof once we pulled it

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Speaker 1: off safely. Um, we killed it. We killed it in

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Speaker 1: twenty twenty was sponsorship, and it led over into twenty

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Speaker 1: twenty one and we have we broke the all time

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Speaker 1: record for the company for for global sponsorship. You know,

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Speaker 1: it's interesting because when ESPN and you made the deal,

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Speaker 1: I I know you know, we know every you know

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Speaker 1: everybody at Fox. I know everybody at Fox ESPN. I

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Speaker 1: worked there for a decade and I said, I said

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Speaker 1: to one of the executives there, I said, I don't

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Speaker 1: worry about UFC. It's whether you guys have the cajonez.

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Speaker 1: Because Dana White is not Adam Silver. He's not gonna

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Speaker 1: do with the you know, sometimes he's gonna say stuff

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Speaker 1: and you gotta deal with it. The responsibility's not on him.

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Speaker 1: It's on you because it's gonna make you a lot

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Speaker 1: of money. And when you go into a big deal.

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Speaker 1: Was there a moment Dana were you thought, Okay, holy

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Speaker 1: you know it's Disney. Okay, it's a different baby. You

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Speaker 1: know Fox we do the Simpsons, they do Beauty and

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Speaker 1: the Beast. It's a little different brand. Did you for

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Speaker 1: five minutes worry got it? I got a tiptoe a

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Speaker 1: little bit here. I did worry about them, and I

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Speaker 1: have to be brutally honest. As usual, they have been

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Speaker 1: incredibly supportive. Man. I have to say, we had that

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Speaker 1: one that you know, I was going to go on

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Speaker 1: that Indian reservation in California originally, you know, because I

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Speaker 1: was trying to find a way to get around all this. Uh,

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Speaker 1: you know, everything was closing down the day after day

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Speaker 1: after day after day, and I get it. The governor

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Speaker 1: of California and other people. They called ESPN, they called

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Speaker 1: Disney and they said, listen, you gotta shut this down.

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Speaker 1: Happening here and whatever. And I can't get into details,

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Speaker 1: but ESPN came to us, asked us to stand down,

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Speaker 1: but reciprocated. They were very very good and how they

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Speaker 1: handled it, and they've been very supportive and the relationship

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Speaker 1: has been awesome. And you know, I love my time

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Speaker 1: over at Fox. Eric's I just saw Eric Shanks the

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Speaker 1: other day. I love Shanks. We look, we all here

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Speaker 1: at UFC love all the people from Fox and the

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Speaker 1: relationships that we had with them. But I can tell

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Speaker 1: you this. You know, when you're an organization like me

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Speaker 1: that started where we started, you think about being on

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Speaker 1: ESPN someday and you think that it will be big

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Speaker 1: for your business and you think it'll be, uh, you know,

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Speaker 1: a big moment and change the dynamic of everything, but

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Speaker 1: you don't really realize until you get there what it's

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Speaker 1: really like to be with ESPN. Well, the scale's much bigger.

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Speaker 1: We're a much smaller company now. We do live, Sports, Live, Politics,

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Speaker 1: Live news. ESPN's much bigger, Disney's much bigger. So from

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Speaker 1: your vantage point, I totally got it in my takeaway.

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Speaker 1: And I remember I talked to Shanks and others about this.

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Speaker 1: I'm like, I'm still going to talk to UFC. I

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Speaker 1: buy their cards. So and he's like, of course, like

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Speaker 1: we're not We're not territorial. Both have a great relationship

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Speaker 1: with Fox Fox. Let me tell you what. There is

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Speaker 1: no ESPN without Fox. That's a fact. Yeah, they helped

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Speaker 1: build UFC. You know, it's interesting. So I took my

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Speaker 1: wife's not a sports fan, but I took her to

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Speaker 1: Mayweather and McGregor and it was the most fun. It

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Speaker 1: was better than any concert we've gone to. And it's interesting,

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Speaker 1: Dana and I'm and listen, I'm I'm kind of a traditionalist,

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Speaker 1: but I grew up with their devils. I grew up,

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Speaker 1: you know, I grew up with that shit evil Knevil.

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Speaker 1: And I remember when Ali fought a Japanese wrestler. And

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Speaker 1: I watched Jake Paul this weekend, and I know it's sticky,

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Speaker 1: but I'm sitting to myself thinking, if it's interesting, you

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Speaker 1: have to have these conversations McGregor and Mayweather was fascinating

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Speaker 1: and I'm thinking to myself, you know, we can all

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Speaker 1: make fun of Jake Paul, but shit, he's three and

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Speaker 1: oh he's totally into it. I mean, he's not going

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Speaker 1: to be a heavyweight champ, but there's something there. I mean,

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Speaker 1: how do you view a celebrity boxer who is authentic

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Speaker 1: and is into it and he cares. How do you

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Speaker 1: view it? Let me tell you what. Boxing has just

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Speaker 1: continues to decline like this, and this whole Jake Paul

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Speaker 1: thing is the right guy at the right time. And

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Speaker 1: you know, this kid's doing what he needs to do

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Speaker 1: and he's gonna get paid. He's getting paid. Um, you know,

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Speaker 1: he keeps, you know, doing what he's doing. He's got

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Speaker 1: these these kids, you know, believing, you know, they're believing

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Speaker 1: that this guy is the guy. And part of being

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Speaker 1: a showman and and making money and and doing these

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Speaker 1: things and being an entertainer is all part of what

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Speaker 1: this kid is doing. And he's doing it. So good

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Speaker 1: for him. You know, when you go back on the

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Speaker 1: fighters you've had, um, some of them, McGregor are really dynamic.

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Speaker 1: They just totally Muhammad Ali embraced showmanship. Joe Frazier, didn't

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Speaker 1: you know that Ken Norton maybe didn't. George Foreman, the

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Speaker 1: second George Foreman did, the first one didn't. When you

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Speaker 1: get him McGregor and he I think he you know,

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Speaker 1: he he's gonna fight again, and he's still a very

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Speaker 1: good watch. All buy it. He's a good one watch.

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Speaker 1: But where is Dana White? Where are you on the Okay? Now,

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Speaker 1: it's not good for my business? Or is it strictly

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Speaker 1: pay per view buys? No, it's well, there's there's there's

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Speaker 1: two different things. Well you can we're talking about the

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Speaker 1: Jake Paul kid. You know, ideal in the best, fighting

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Speaker 1: the best. There's no gimmicks over here, there's no you

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Speaker 1: know that that whole thing is a great gimmick at

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Speaker 1: the right time, in the right place. So Connor McGregor,

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Speaker 1: you know, is still fighting the best in the world.

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Speaker 1: He's still fighting the best guys in the world. And

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Speaker 1: until he gets to a point where you know, he

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Speaker 1: gets so many losses that he can't continue to compete.

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Speaker 1: I mean, it's time gets us all, age gets us

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Speaker 1: all it will get you know, it got the Chuck

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Speaker 1: Lidell's it got the Ronda Rousies and the list goes

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Speaker 1: on and on of people that we've had. Um. But

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Speaker 1: but Connor McGregor in his day and his age and

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Speaker 1: his time was undisputably one of the one of the best.

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Speaker 1: Is there such thing as bad press? I will watch McGregor.

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Speaker 1: I think John Jones in my in my opinion, when

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Speaker 1: John is focused, he is your most dynamic fighter ever.

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Speaker 1: I'm not saying he's the best. That's probably habib But

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Speaker 1: in terms of my eyes your screen watching a fighter focused.

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Speaker 1: He's had some bad press. McGregor's had it. But Dana,

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Speaker 1: is there such a thing in your business or do

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Speaker 1: you find that Listen? Do you ever have to weigh

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Speaker 1: it ain't great for my brand, but it's good for

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Speaker 1: pay per view? Or is there a bad press? Well,

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Speaker 1: there's there's different things. You know. Obviously John Jones and

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Speaker 1: Connor McGregor's and the guys like this, you know, they're

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Speaker 1: fighters at the end of the day. And I think

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Speaker 1: that people, um, you know, look at fighters different than

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Speaker 1: than they look at you know, public figures or or

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Speaker 1: you know, guys who run companies and maybe even other

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Speaker 1: athletes too. I think they get a little more Leeway people. Yeah,

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Speaker 1: you're right. So you know, I don't think when you're

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Speaker 1: a fight. I think when you're a fighter, you know,

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Speaker 1: the crazier the better. When it comes to the fans,

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Speaker 1: the fans, you know, I love the crazy people. Um,

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Speaker 1: you know. Uh so, So I don't know if it

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Speaker 1: negatively impacts our business, does do you? There's Madison Square

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Speaker 1: guard I mean forever and ever. It took a while

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Speaker 1: to get into New York. You've had Fight Island, you

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Speaker 1: had Vegas. I still think Vegas feels bigger to me.

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Speaker 1: But there are cities Dallas, Miami, London which feel feel

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Speaker 1: to me like big cities. Dana, tell me how it

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Speaker 1: works for your business. If a city came to you,

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Speaker 1: if Jerry Jones came to you and said, hey, I

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Speaker 1: want to buy a year, I want to buy four

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Speaker 1: fight cards, tell me how that works. How do you

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Speaker 1: end up where you end up? Well, normally, what we

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Speaker 1: do is we travel this thing around to plays that

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Speaker 1: we haven't been in a while. Obviously, since this pandemic,

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Speaker 1: we haven't been anywhere in a while. So we went

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Speaker 1: on sale in Jacksonville. We sold Jacksonville is this Saturday.

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Speaker 1: We sold out under five minutes we put Houston on

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Speaker 1: sale right behind it sold out, and under five minutes

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Speaker 1: we put Vegas on sale with Connor McGregor and Dustin Pourier.

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Speaker 1: Twenty thousand, eight hundred tickets sold out in seconds. So

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Speaker 1: three events, fifty thousand tickets, twenty million dollars in revenue,

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Speaker 1: and under five minutes. Okay, So why not go to them?

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Speaker 1: Why not go two hundred thousand stee stadiums? Why not? Yeah?

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Speaker 1: I probably should have, but you know, only only places

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Speaker 1: that are playing ball the way that I want to

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Speaker 1: play ball right now are Florida, Texas and Vegas will

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Speaker 1: open up again. That one's gonna be July tenth. So

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Speaker 1: you know, as things start to open up and there's

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Speaker 1: weren't any places where I could really go, and I

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Speaker 1: won't do an outdoor arena. Tell me why because the

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Speaker 1: weather is too unpredictable and having fights outside if it rains,

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Speaker 1: if it's too windy, you know, there's certain things that

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Speaker 1: can happen that will affect the outcome of the fight,

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Speaker 1: and I don't like that. You know those hot takes

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Speaker 1: you post on social media, Well, now you can win

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Speaker 1: up to five thousand dollars when you put those takes

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Speaker 1: to the test on FanDuel. It's a new game called

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Speaker 1: over Under and it's absolutely free to play on FanDuel.

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Speaker 1: Here's how it works. Fan Duel will set lines on

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Speaker 1: things like total points or three pointers made during every

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Speaker 1: NBA on TNT broadcast. All you have to do is

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Speaker 1: pick over or under for every problem. Your picks could

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00:14:53,280 --> 00:14:56,800
Speaker 1: win you a share of five thousand dollars during every contest.

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Speaker 1: Fan Duels the exclusive home for over Under. It's available

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Speaker 1: in all fifty states, so you can play from anywhere.

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Speaker 1: All you have to do is go to FanDuel dot

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Speaker 1: com slash over under and sign up now. If you

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00:15:10,280 --> 00:15:14,040
Speaker 1: have not done so already, you create a new FanDuel

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00:15:14,040 --> 00:15:16,640
Speaker 1: account if you don't already have one. It takes less

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00:15:16,640 --> 00:15:19,480
Speaker 1: than two minutes to sign up. Then put your takes

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Speaker 1: to the test during every NBA on TNT broadcast at

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Speaker 1: FanDuel dot com slash over under. They can be worth

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Speaker 1: up to five thousand dollars. Age and location restrictions apply.

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Speaker 1: See FanDuel dot com for terms and conditions. Dana, I know,

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Speaker 1: I mean, I know I've told you. I don't I

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Speaker 1: think I've told you this story. I remember the first

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Speaker 1: time I watched MMA, it was in the condor. It

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Speaker 1: was a sports bar in San Francisco, and it was

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Speaker 1: pretty rough. And you came in and you know, you're

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Speaker 1: a maverick, but you clean some stuff up, you no

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Speaker 1: question about it. You saw the revenue with advertisers if

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Speaker 1: you clean some of the stuff up. But it still

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Speaker 1: has to be brutal. This this can't look like anything else,

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Speaker 1: nor does it. So you start the business and you

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Speaker 1: had a lot to fight through commissions in New York

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Speaker 1: and States. Is it harder to do that or is

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Speaker 1: it harder now to stay at your standards that you demand.

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Speaker 1: It would seem everybody would think, oh, it's easy for

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Speaker 1: Danta now he's got the damn thing rolling. But your

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Speaker 1: standards have changed now everybody expects a certain level of excellence.

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Speaker 1: Is that Compare the two, which is actually harder? Yeah? No,

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Speaker 1: I think that our philosophy in buying this thing is,

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Speaker 1: you know this, many people want to see a real sport.

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Speaker 1: This many people want to see a freak show. So

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Speaker 1: you could you could, you know, build a better business,

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Speaker 1: build the sport by being a real sport and following

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Speaker 1: you know, like you said, the gold standards and it's

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Speaker 1: what we try to do. You know, every time that

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Speaker 1: we put on an event, I want to put on

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Speaker 1: the best live product that I can for you on television.

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Speaker 1: Listen if I get you, well, it's in the real

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Speaker 1: world when everything was normal for me to get you

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Speaker 1: to stay home on a Saturday night. You know, there's

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Speaker 1: just so many other things that you can do. The

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Speaker 1: new movie that just came out. You got to take

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Speaker 1: your wife out to dinner. It's a beautiful night out.

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Speaker 1: You want to go out anyway or whatever. There's just

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Speaker 1: so many different things that we compete with. I have

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Speaker 1: to put on a product that makes you want to

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Speaker 1: stay home on Saturday and watch it. But more importantly,

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Speaker 1: when it's over, you turn the TV off and you say,

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Speaker 1: I'm so glad I stay at home and watch this.

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Speaker 1: You know that what I have to deliver every Saturday.

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Speaker 1: Then for the people who fly in from out of town,

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Speaker 1: I have to put on an incredible live experience for

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Speaker 1: them inside the arena. So those are the things that

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Speaker 1: I focus on every Saturday. Who in your inner circle

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Speaker 1: you get sick tomorrow and you got four days and

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Speaker 1: the event Saturday and you can't get out of bed.

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Speaker 1: Who is your right hand man that you trust implicitly. Well,

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Speaker 1: there's different there's different people in different places, as a

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Speaker 1: guy named Craig more Sorry, who runs all the production

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Speaker 1: who I would talk to you know multiple times, a

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Speaker 1: night hunter Campbell, who is my lawyer but also my

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Speaker 1: right hand man in making all the fights and making

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Speaker 1: sure that everything is done the right way the night

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Speaker 1: of the fight legally and everything else. And our chief

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Speaker 1: operating officer Laurence Epstein. You know, I have a good

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Speaker 1: cruise around me that I'm in great communication with all

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Speaker 1: the time. Plus all the other guys that run the

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Speaker 1: show know what I'm looking for, know what I'm not

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Speaker 1: looking for. It's almost on. I don't want to say

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Speaker 1: it's on autopilot, but it's damn close. Most great people

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Speaker 1: I've ever met are good listeners, and you have such

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Speaker 1: a strong voice. Are there ever times one of your

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Speaker 1: advisers says, Dana, this is just it's not gonna work

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Speaker 1: and you and you say shit, You turn the telescope

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Speaker 1: around and go, wow, I missed on that. Yeah, So

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Speaker 1: I mean I listen. I listen. I hired these people

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Speaker 1: that are around me for a reason. I trust them,

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Speaker 1: I respect them, and I listen to Lenae, who's sitting

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Speaker 1: right here, my head of pr I asked her stuff

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Speaker 1: all the time. I ask her advice. I asked her questions.

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Speaker 1: She works here because she's the best of the business,

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Speaker 1: and and you know, I take her advice all the time.

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Speaker 1: I'm not. I need somebody to sometimes I go fucking

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Speaker 1: who you know what I mean? And I need somebody

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Speaker 1: to fucking reel me back in and say, yeah, no, Dana,

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Speaker 1: don't do that. That's not a good idea. Have you noticed,

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Speaker 1: because when you're a young business and I really still

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Speaker 1: consider you, I mean, you've arrived, you're not going anywhere,

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Speaker 1: you're ascending, But in the history of American sports, you're

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Speaker 1: still young. When have you noticed that these other leagues

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00:20:06,119 --> 00:20:10,280
Speaker 1: have ever stolen things from you? Production graphics? Like you

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00:20:10,280 --> 00:20:12,600
Speaker 1: ever watched these leagues and things? Well, you, son of

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Speaker 1: a blank, you stole that from us, And I love it.

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Speaker 1: I mean, it's it's the old I don't ever say

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Speaker 1: son of a bitch, but I go, oh, look, they

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00:20:21,520 --> 00:20:24,120
Speaker 1: got that from us all the time. Me and Lorenzo

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Speaker 1: used to do that all the time. Um, but it's

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Speaker 1: awesome because guess what a lot of what I do

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Speaker 1: I got from them? I mean, I grew up watching

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Speaker 1: these sports, whether it was the NFL, Major League Baseball, NBA,

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Speaker 1: bass or boxing. Um, you know, I saw all these

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Speaker 1: things that I like, I saw things that I didn't like.

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Speaker 1: Took from here, it took from there, and uh yeah,

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Speaker 1: it's just it's it's the ultimate uh compliment when you

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Speaker 1: see that stuff happening, Dana. The great thing about being

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Speaker 1: an international sport is the quality of your sport is

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00:21:02,480 --> 00:21:07,719
Speaker 1: just deep. There's just more good fighters now, there is

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Speaker 1: that balance. Part of the NFL's success is it's a

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Speaker 1: strictly domestic product. Hockey's international, basketball is increasingly international. You

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Speaker 1: currently have a lot of international champions, not as many domestic.

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Speaker 1: This is a two part question. Number one, why do

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Speaker 1: certain cultures Russia, why do they produce so many good fighters?

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Speaker 1: And are you ever concerned that you don't have enough

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00:21:36,920 --> 00:21:41,680
Speaker 1: you know, domestic champs. Yeah, it's it's it's funny because

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Speaker 1: as the sport was growing, there were obviously a lot

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Speaker 1: of American champions, a lot of Brazilian champions. And as

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Speaker 1: it's grown internationally, you know, it's part of what's what's

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Speaker 1: helped this thing grow. When you get somebody, for instance,

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Speaker 1: like Connor McGregor. When you get a guy looks like you,

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Speaker 1: talks like you would from where you come from, and

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Speaker 1: he's seen as the baddest motherfucker in the world, everybody

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Speaker 1: in that country gets behind him, you know. So he

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Speaker 1: really helped Europe explode. We got three Africans right now,

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Speaker 1: right it's exploding in Africa. We're working on doing an event.

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Speaker 1: We're probably gonna do an event in twenty twenty two

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Speaker 1: in Africa, which has always been a dream of mine.

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Speaker 1: So that's huge. And one of the things about fighting

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Speaker 1: that's fascinating is as Americans, like if an Italian. We

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Speaker 1: got a kid named a Tory who's Italian. If he

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Speaker 1: wins and becomes a world champion, like he's in the

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Speaker 1: top five right now, if he becomes a world champion,

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Speaker 1: believe in Italy is gonna blow up. Everybody in Italy

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Speaker 1: will be talking about UFC and watch the UFC. But

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Speaker 1: in America, we don't care as much where these guys

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Speaker 1: are from. We just care who's the best, and we

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Speaker 1: just want to see the best compete. The guy could

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Speaker 1: be British, the guy could be a Eric, and the

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00:23:00,520 --> 00:23:04,080
Speaker 1: guy could be Polish, Italian, Puerto Rican. We don't care.

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Speaker 1: We just want to see the best fight the best.

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Speaker 1: I may have asked you this before, so you have

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Speaker 1: you must have a fairly big scouting department, Dana, Like,

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Speaker 1: if somebody's listening to me, obviously you're looking at tape constantly.

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Speaker 1: But what's your minor league system? Where do you find

389
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Speaker 1: guys in at what age? Yeah? So I have My

390
00:23:29,400 --> 00:23:33,600
Speaker 1: scouting system is two guys. I have two guys too, Yeah,

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Speaker 1: two matchmakers who have their finger on the pulse of

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Speaker 1: what's going on out there. They know who all the

393
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Speaker 1: up and coming guys are, and and if they see

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Speaker 1: somebody that's really special that they think is whatever, they'll

395
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Speaker 1: get me involved early. Otherwise I will see these people

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Speaker 1: the night of the fight, and I decide who I

397
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Speaker 1: like and who I think could be next, and then

398
00:24:01,480 --> 00:24:06,600
Speaker 1: we start working internally to build these kids into stars. Okay,

399
00:24:06,600 --> 00:24:11,240
Speaker 1: what are you looking for? First of all, Well, it's

400
00:24:11,280 --> 00:24:14,440
Speaker 1: a lot better when we have crowds, because you can

401
00:24:14,480 --> 00:24:17,399
Speaker 1: see the way the crowd reacts to a guy or

402
00:24:17,440 --> 00:24:20,160
Speaker 1: girl when they come out, when they fight, when they

403
00:24:20,200 --> 00:24:23,440
Speaker 1: do their interview, how they fight. There's just so many

404
00:24:23,480 --> 00:24:27,000
Speaker 1: different things that go into seeing if if somebody has

405
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Speaker 1: that quality to be a superstar. So this weekend, Jeremy

406
00:24:32,720 --> 00:24:38,000
Speaker 1: Stevens in that fight with her clothes. He got canceled

407
00:24:38,040 --> 00:24:41,359
Speaker 1: because there was an injury in the stairedown and by

408
00:24:41,400 --> 00:24:45,680
Speaker 1: the way, the stare down part of your cars are

409
00:24:45,800 --> 00:24:48,679
Speaker 1: kind of interesting. But I'm watching that and I'm thinking, Oh,

410
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Speaker 1: Dana is not going to put up with that nonsense.

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Speaker 1: I mean, that got so where do you stand on that?

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00:24:52,880 --> 00:24:56,040
Speaker 1: Are you gonna make changes? So my daughter, it's funny

413
00:24:56,119 --> 00:25:01,720
Speaker 1: you saying this. My daughter was competing in the ESPN

414
00:25:01,960 --> 00:25:08,000
Speaker 1: cheerleading competition in Orlando, Florida, so that's where I was

415
00:25:08,560 --> 00:25:13,480
Speaker 1: when that happened. As soon as I saw it on Instagram,

416
00:25:13,520 --> 00:25:18,000
Speaker 1: I called Sean, who was our matchmaker and he was

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Speaker 1: the one standard in between them, and I said, what

418
00:25:20,520 --> 00:25:25,320
Speaker 1: the fuck were you doing? Did you not see him

419
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Speaker 1: coming in? You know, one hundred miles an hour, you

420
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Speaker 1: should have been in between that. I called Sean as

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Speaker 1: soon as that thing was over and it cost us

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Speaker 1: to fight. Well, it's interesting because I actually like it.

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Speaker 1: I think it's really smart. By the way, that's something

424
00:25:41,320 --> 00:25:43,240
Speaker 1: you may have taken from boxing, because I watched that

425
00:25:43,280 --> 00:25:46,480
Speaker 1: for thirty years from boxing. I love that. Is it

426
00:25:46,600 --> 00:25:50,680
Speaker 1: the first time Jeremy Stevens is a savage. He's a savage.

427
00:25:51,200 --> 00:25:56,040
Speaker 1: He's not just coming out and having a boring, you know,

428
00:25:56,359 --> 00:26:01,160
Speaker 1: low energy stardown. You should be ready for Jeremy Stevens

429
00:26:01,200 --> 00:26:06,760
Speaker 1: anyone is there. When you make all these matchups up,

430
00:26:09,320 --> 00:26:11,840
Speaker 1: I always think like, do you have to weigh things? Like, Okay,

431
00:26:11,840 --> 00:26:15,280
Speaker 1: I love this kid, but I don't like his style

432
00:26:15,520 --> 00:26:18,680
Speaker 1: and I'm not going to crush his confidence now because

433
00:26:18,680 --> 00:26:21,439
Speaker 1: you know, being undefeated doesn't really matter. I mean, if

434
00:26:21,440 --> 00:26:24,000
Speaker 1: a guy, I mean McGregor still draws in it maybe

435
00:26:24,040 --> 00:26:27,159
Speaker 1: helps to some point. But do you if you ever,

436
00:26:28,400 --> 00:26:30,240
Speaker 1: how do you do when you have a young fighter,

437
00:26:30,720 --> 00:26:33,960
Speaker 1: he's got a unique style and you love him, but

438
00:26:34,359 --> 00:26:36,400
Speaker 1: you have to weigh this with I know he's better

439
00:26:36,440 --> 00:26:38,120
Speaker 1: than that guy, but he could lose to that guy.

440
00:26:38,160 --> 00:26:42,760
Speaker 1: It's a bad matchup for him. Yeah, So we we

441
00:26:43,200 --> 00:26:46,399
Speaker 1: don't ever worry about things like that. If we have guys,

442
00:26:46,680 --> 00:26:49,680
Speaker 1: we bring in the best of the best. Everybody here

443
00:26:50,800 --> 00:26:54,600
Speaker 1: is the best, and the best guys that are available

444
00:26:54,720 --> 00:26:59,000
Speaker 1: are who we have here are girls. So we don't

445
00:26:59,000 --> 00:27:00,919
Speaker 1: worry about that. We don't worry about oh, if we

446
00:27:01,000 --> 00:27:03,520
Speaker 1: line him up with this guy, this will happen. The

447
00:27:03,600 --> 00:27:05,760
Speaker 1: fans think. So if you look at all the fan sites,

448
00:27:05,760 --> 00:27:08,080
Speaker 1: they're like, oh, Tina doesn't want him to lose to

449
00:27:08,160 --> 00:27:11,320
Speaker 1: this guy and things like that. We literally never do that.

450
00:27:11,960 --> 00:27:15,640
Speaker 1: I put my conspiracy had on for that. Ye, you've

451
00:27:15,680 --> 00:27:20,040
Speaker 1: been combative with the media, but I always wonder do

452
00:27:20,160 --> 00:27:23,080
Speaker 1: you really need at this point, Dana? Do you need

453
00:27:23,119 --> 00:27:28,959
Speaker 1: the media? That's a great question. And I'm very combative

454
00:27:28,960 --> 00:27:33,000
Speaker 1: with the media because they're full of shit and every

455
00:27:33,000 --> 00:27:37,560
Speaker 1: time I read something, and you know, it makes me crazy,

456
00:27:37,600 --> 00:27:39,560
Speaker 1: So I don't read anything afore. I try to stay

457
00:27:39,600 --> 00:27:44,840
Speaker 1: away from it. But yeah, I wouldn't say that we

458
00:27:44,880 --> 00:27:47,320
Speaker 1: don't need the media. I think that there are a

459
00:27:47,320 --> 00:27:51,080
Speaker 1: lot of people out there that have, you know, a

460
00:27:51,119 --> 00:27:53,840
Speaker 1: fan base on a following and have their own opinions

461
00:27:54,359 --> 00:27:57,200
Speaker 1: or perspectives on things that that people want to want

462
00:27:57,200 --> 00:28:02,879
Speaker 1: to see in here. So yeah, yeah, I think we

463
00:28:02,960 --> 00:28:05,719
Speaker 1: do need the media. I think the problem is today,

464
00:28:06,000 --> 00:28:12,000
Speaker 1: here's the problem with today determining who's media and who's not.

465
00:28:12,520 --> 00:28:16,679
Speaker 1: Anybody who can create a fucking website now considers themselves media,

466
00:28:16,800 --> 00:28:19,760
Speaker 1: you know what I mean? Or if they have an Instagram.

467
00:28:19,800 --> 00:28:22,840
Speaker 1: You know, now they can become media and just most

468
00:28:22,840 --> 00:28:25,280
Speaker 1: of these people are full of shit and and have

469
00:28:25,359 --> 00:28:29,240
Speaker 1: no place writing or talking about anything. But there are

470
00:28:29,640 --> 00:28:32,639
Speaker 1: some real good media people out there still. Well, I

471
00:28:32,680 --> 00:28:34,640
Speaker 1: have to talk about a bunch of sports. So I've

472
00:28:34,640 --> 00:28:37,600
Speaker 1: always said the NFL currently in my world is a

473
00:28:37,640 --> 00:28:40,880
Speaker 1: big deal. And then you know, and I always say,

474
00:28:40,880 --> 00:28:45,880
Speaker 1: I talk about six things. NFL, little college football, baseball playoffs,

475
00:28:46,320 --> 00:28:50,680
Speaker 1: NBA playoffs, Tiger Woods wins a major and UFC. You know,

476
00:28:50,720 --> 00:28:53,720
Speaker 1: that's kind of it, like a big fight. And but

477
00:28:53,720 --> 00:28:56,480
Speaker 1: but I can't be an expert on it because shit, Dana,

478
00:28:56,480 --> 00:28:59,440
Speaker 1: I'm a mile wide and an inch deep. That's my world.

479
00:28:59,640 --> 00:29:01,800
Speaker 1: I got watch, I gotta I'm married. I can't sit

480
00:29:01,840 --> 00:29:03,959
Speaker 1: and watch TV all day. But I do buy the

481
00:29:04,040 --> 00:29:08,680
Speaker 1: UFC cards, and so it is interesting. My perspective is

482
00:29:08,800 --> 00:29:12,760
Speaker 1: I follow my audience, and when they're onto a guy,

483
00:29:12,880 --> 00:29:15,560
Speaker 1: then I'm onto a guy. Right. So, if I said

484
00:29:15,600 --> 00:29:20,520
Speaker 1: to you, tell me who is going to be a

485
00:29:20,560 --> 00:29:25,200
Speaker 1: fighter in the next six months, the Colin Coward, keep

486
00:29:25,280 --> 00:29:28,120
Speaker 1: your eye on, because he has a chance. He's two

487
00:29:28,240 --> 00:29:33,000
Speaker 1: or three fights away from popping, I would say, off

488
00:29:33,000 --> 00:29:35,040
Speaker 1: the top of my head, right now, is the guy

489
00:29:35,080 --> 00:29:39,000
Speaker 1: that I was talking about earlier, Vatorian names Marvin Vittori

490
00:29:39,680 --> 00:29:44,920
Speaker 1: Italian kid. He's tough, durable, likes to bang, but can

491
00:29:44,960 --> 00:29:49,360
Speaker 1: wrestle too. He's interesting and if this kid takes off,

492
00:29:49,800 --> 00:29:52,840
Speaker 1: I love when we get a guy that can get

493
00:29:52,840 --> 00:29:55,840
Speaker 1: a whole country behind him or a whole group of people.

494
00:29:56,680 --> 00:29:59,560
Speaker 1: So when you think about it, when's the last time

495
00:29:59,560 --> 00:30:04,280
Speaker 1: the attack Allians had at a real Italian from Italy

496
00:30:05,280 --> 00:30:08,240
Speaker 1: who was a world champion that they could get behind,

497
00:30:08,320 --> 00:30:14,440
Speaker 1: and you know, was Rocky Marciano Italian. Yeah, I mean

498
00:30:14,560 --> 00:30:20,800
Speaker 1: that's it. Marciano. Um, you know, I can't think of

499
00:30:20,800 --> 00:30:26,720
Speaker 1: anybody else after Marciano that was that big, that was

500
00:30:26,760 --> 00:30:30,560
Speaker 1: that huge, And Marciano was the heavyweight champion of the world. Yeah,

501
00:30:30,640 --> 00:30:33,880
Speaker 1: one of the greatest of all times. So yeah, so

502
00:30:34,040 --> 00:30:40,320
Speaker 1: Marta Vittori. So in Jacksonville this weekend, you worry on

503
00:30:40,360 --> 00:30:43,160
Speaker 1: a macro level about the whole card, But is there

504
00:30:43,280 --> 00:30:47,000
Speaker 1: something in the Jacksonville card You're like, Okay, this is interesting,

505
00:30:47,080 --> 00:30:50,680
Speaker 1: that this could be something, This could be a bigger storyline. No,

506
00:30:50,840 --> 00:30:53,520
Speaker 1: it's not that that, it's that it's shocking or this

507
00:30:53,600 --> 00:30:58,280
Speaker 1: could be a better storyline. Waylee Jang our our first

508
00:30:58,360 --> 00:31:03,680
Speaker 1: ever Chinese world champion being female, is taking a Rosanoma Judas,

509
00:31:04,280 --> 00:31:07,720
Speaker 1: who is absolutely, positively one of the best fighters in

510
00:31:07,760 --> 00:31:11,160
Speaker 1: the world. And I'm so excited for this matchup. I

511
00:31:11,320 --> 00:31:14,200
Speaker 1: just I'm curious to see how it's gonna play out.

512
00:31:14,200 --> 00:31:18,719
Speaker 1: Whale Jang is a fucking force of nature. She's a beast,

513
00:31:19,280 --> 00:31:24,240
Speaker 1: kicks hard, punch is hard, and trains like an absolute savage.

514
00:31:25,000 --> 00:31:28,760
Speaker 1: Rosenama Judas is very slick and smooth, and I just

515
00:31:29,120 --> 00:31:32,080
Speaker 1: I'm so excited for this fight. I can't wait to

516
00:31:32,120 --> 00:31:35,760
Speaker 1: see how this thing plays out. Dana, If there's a discipline,

517
00:31:35,800 --> 00:31:40,000
Speaker 1: if you were to build the perfect fighter, what is

518
00:31:40,040 --> 00:31:44,680
Speaker 1: the discipline, whether it's wrestling, boxing, what is the discipline

519
00:31:45,080 --> 00:31:47,720
Speaker 1: that is hardest to beat in all your years of

520
00:31:47,800 --> 00:31:51,800
Speaker 1: running this wrestling? If you have a very strong wrestling base.

521
00:31:54,360 --> 00:31:56,880
Speaker 1: That's why early on a lot of wrestlers were very

522
00:31:56,920 --> 00:32:00,239
Speaker 1: dominant in the sport, and even today, guys who have

523
00:32:00,880 --> 00:32:04,440
Speaker 1: phenomenal wrestling and then add on all the other things

524
00:32:04,440 --> 00:32:07,360
Speaker 1: are very tough to beat. If I said to you

525
00:32:07,720 --> 00:32:10,480
Speaker 1: box things a certain percent, wrestling a certain percent, what

526
00:32:10,680 --> 00:32:14,960
Speaker 1: is John Jones to you? John Jones was a great wrestler.

527
00:32:15,200 --> 00:32:18,120
Speaker 1: He's a first of all, he's a freak athlete, phenomenal athlete,

528
00:32:18,160 --> 00:32:22,600
Speaker 1: comes from a family of phenomenal athletes, but has has

529
00:32:22,640 --> 00:32:26,320
Speaker 1: really good wrestling, and you know that. Then he added

530
00:32:27,000 --> 00:32:30,240
Speaker 1: spinning elbows and you know all these different things that

531
00:32:30,360 --> 00:32:33,760
Speaker 1: a guy his size shouldn't be able to do. Yeah,

532
00:32:33,840 --> 00:32:38,959
Speaker 1: I still contend Jones. I know he's had his personal foibles, whatever.

533
00:32:39,720 --> 00:32:43,920
Speaker 1: I still think the two fighters, if you took their

534
00:32:43,960 --> 00:32:48,560
Speaker 1: best moments, are Jones at his best, his best forty

535
00:32:48,560 --> 00:32:51,680
Speaker 1: five seconds and Habibe. I don't think I ever saw

536
00:32:51,760 --> 00:32:56,920
Speaker 1: him bleed. Did he ever bleed? Yeah? Yeah, No Habibe?

537
00:32:57,720 --> 00:32:59,840
Speaker 1: And again I can't remember this is don't quote me

538
00:33:00,000 --> 00:33:02,760
Speaker 1: exactly on this. I don't think Cabbes lost more than

539
00:33:03,120 --> 00:33:06,760
Speaker 1: one or two rounds in his entire career. He went

540
00:33:07,200 --> 00:33:10,480
Speaker 1: thirty and oo or twenty nine to No. Right, twenty

541
00:33:10,600 --> 00:33:16,040
Speaker 1: nine to world champion, lost only one or two rounds

542
00:33:16,040 --> 00:33:21,360
Speaker 1: in his entire career rounds? Do you is it was

543
00:33:21,400 --> 00:33:24,680
Speaker 1: it his father? I mean, was it was it genetics?

544
00:33:24,880 --> 00:33:27,640
Speaker 1: Was it natural? Did he have like country strength like

545
00:33:28,040 --> 00:33:30,240
Speaker 1: to you? Was it his work ethic or some of

546
00:33:30,280 --> 00:33:35,440
Speaker 1: it was just genetic? The composition of his culture, his body. Yeah,

547
00:33:35,480 --> 00:33:37,880
Speaker 1: I think I think you take all the things you

548
00:33:38,040 --> 00:33:40,440
Speaker 1: said and mix it into the pot, and it's all

549
00:33:40,480 --> 00:33:45,120
Speaker 1: the ingredients that built one badass dude. That is abb

550
00:33:45,160 --> 00:33:47,600
Speaker 1: the murder bed off And you know, grew up grew

551
00:33:47,680 --> 00:33:50,360
Speaker 1: up in a rough part of Russia. His dad out

552
00:33:50,400 --> 00:33:52,560
Speaker 1: him wrestling with bears when he was a little kid,

553
00:33:52,600 --> 00:33:57,600
Speaker 1: literally had him wrestling with bears. Um, you know the

554
00:33:57,640 --> 00:34:02,880
Speaker 1: mental uh strenk that his father built in, the durability

555
00:34:03,000 --> 00:34:06,080
Speaker 1: that you know, he's got the chin, he's got the

556
00:34:06,240 --> 00:34:09,200
Speaker 1: you know, the power of the speed, the strength, I mean,

557
00:34:09,480 --> 00:34:18,080
Speaker 1: all that stuff. It is genetic and obviously geographic. By

558
00:34:18,120 --> 00:34:21,640
Speaker 1: the way, now that you're loaded, are you ever? You're

559
00:34:21,680 --> 00:34:23,879
Speaker 1: a tough guy, but are you a little softer? Are

560
00:34:23,880 --> 00:34:26,680
Speaker 1: the sheets satin? Now? What's the first thing with money?

561
00:34:26,680 --> 00:34:29,000
Speaker 1: You said, Hey, I'm getting this shit right? You know

562
00:34:29,040 --> 00:34:31,279
Speaker 1: what's funny? This This is what I got mad at

563
00:34:31,360 --> 00:34:33,160
Speaker 1: you four or five years ago when you said, oh,

564
00:34:34,560 --> 00:34:37,279
Speaker 1: he's got so much fucking money. Now, forget about it.

565
00:34:37,360 --> 00:34:39,279
Speaker 1: He's gonna he's not gonna be the same guy. He's

566
00:34:39,280 --> 00:34:41,040
Speaker 1: not gonna work as hard, he's not gonna do this.

567
00:34:41,239 --> 00:34:44,720
Speaker 1: He doesn't care as much. Um, Yeah, none of that issue.

568
00:34:45,400 --> 00:34:48,040
Speaker 1: The crazy thing is it has never been about the

569
00:34:48,080 --> 00:34:50,800
Speaker 1: money for me. I've had money for a long time.

570
00:34:50,880 --> 00:34:55,120
Speaker 1: I mean our first deal that we did h was

571
00:34:55,200 --> 00:34:58,040
Speaker 1: back in like two thousand and eight, seven or eight,

572
00:34:58,080 --> 00:34:59,839
Speaker 1: two thousand and seven or eight, and I have that money,

573
00:35:00,120 --> 00:35:04,480
Speaker 1: like crazy money since then. Obviously with the sale, but

574
00:35:04,560 --> 00:35:07,120
Speaker 1: I already had everything. What the fuck else do I need?

575
00:35:07,200 --> 00:35:09,040
Speaker 1: What else am I going to buy? What other vacation

576
00:35:09,120 --> 00:35:11,120
Speaker 1: can I possibly go on? What other car am I

577
00:35:11,120 --> 00:35:13,360
Speaker 1: going to buy? I've had all the cars and the

578
00:35:13,360 --> 00:35:16,480
Speaker 1: ship and all the you know, this is what I

579
00:35:16,560 --> 00:35:18,840
Speaker 1: love to do. This is this is what I'm truly

580
00:35:18,840 --> 00:35:21,439
Speaker 1: passionate about. This is what gets me on a bed

581
00:35:21,440 --> 00:35:23,160
Speaker 1: in the morning. And I always say this, if if

582
00:35:24,920 --> 00:35:29,640
Speaker 1: you're doing anything because of money, it's not truly what

583
00:35:29,680 --> 00:35:31,719
Speaker 1: you love to do. It's not It's not what your

584
00:35:31,719 --> 00:35:35,440
Speaker 1: passion is. You know. I love taking this business to

585
00:35:35,560 --> 00:35:38,239
Speaker 1: the next level every time, going to the next level,

586
00:35:38,280 --> 00:35:41,560
Speaker 1: the next level. And I just can't see a day

587
00:35:41,600 --> 00:35:43,640
Speaker 1: where I don't do this, no matter how much money

588
00:35:43,640 --> 00:35:46,520
Speaker 1: I make. Does your wife ever say, hey, hot shot,

589
00:35:46,600 --> 00:35:51,200
Speaker 1: take the garbage out? Oh hey? This is why, this

590
00:35:51,280 --> 00:35:54,160
Speaker 1: is why most people get divorced man, it's because I

591
00:35:54,239 --> 00:35:55,839
Speaker 1: say this all the time and I try to get

592
00:35:55,840 --> 00:35:58,880
Speaker 1: my fighters through this. So what's a fighter? Make some

593
00:35:58,960 --> 00:36:04,120
Speaker 1: money and then uh, you know, become famous and you know,

594
00:36:04,200 --> 00:36:07,480
Speaker 1: you go out this Saturday night in Jacksonville, people want

595
00:36:07,480 --> 00:36:09,439
Speaker 1: to take pictures with you, get your autograph and shit.

596
00:36:10,000 --> 00:36:13,279
Speaker 1: Then you get home and you get that reality. Hey,

597
00:36:13,440 --> 00:36:15,120
Speaker 1: get the fucking go over here and do this and

598
00:36:15,160 --> 00:36:17,040
Speaker 1: do that. But all the ship, you know, but that's

599
00:36:17,040 --> 00:36:20,200
Speaker 1: what keeps you grounded, That's what keeps you normal. You

600
00:36:20,320 --> 00:36:23,520
Speaker 1: need you need that that woman at home that keeps

601
00:36:23,560 --> 00:36:29,600
Speaker 1: everything straight. Well we both have yes, Yeah, yeah, I

602
00:36:29,640 --> 00:36:31,560
Speaker 1: got one to a Chicago girl. I don't get away

603
00:36:31,600 --> 00:36:34,440
Speaker 1: with anything. Dana. It's great talking to you. You're you know,

604
00:36:34,480 --> 00:36:37,320
Speaker 1: I really root for you, and I'll be watching Saturday

605
00:36:37,320 --> 00:36:40,120
Speaker 1: and I appreciate it. Man, Thanks buddy, I appreciate you

606
00:36:41,000 --> 00:36:45,279
Speaker 1: all right, Dana White. I talked to him about three

607
00:36:45,320 --> 00:36:48,440
Speaker 1: times a year. I'm not sure there's a guy I

608
00:36:48,560 --> 00:36:50,719
Speaker 1: like to talk to you more than Dana White. You'll

609
00:36:50,800 --> 00:36:53,080
Speaker 1: learn a little about a UFC. You learn a lot

610
00:36:53,120 --> 00:36:55,840
Speaker 1: about him, You learn a lot about business. It's my

611
00:36:55,960 --> 00:36:58,400
Speaker 1: perfect guest. He just gives you. It's like a book.

612
00:36:59,160 --> 00:37:01,839
Speaker 1: Several different apts. We get through all of them three

613
00:37:01,920 --> 00:37:03,680
Speaker 1: or four times a year. By the way, we have

614
00:37:03,719 --> 00:37:07,120
Speaker 1: a YouTube channel now, the Volume Sports. You can also

615
00:37:07,200 --> 00:37:14,439
Speaker 1: follow us Instagram and Twitter at the Volume Sports. Rate Review, Subscribe, God,

616
00:37:14,440 --> 00:37:48,280
Speaker 1: I love this podcast. This was fun. The Volume