WEBVTT - Outlander's Heughan Looking for Unique Opportunities

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Bloomberg

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<v Speaker 1>Quick Takes. Tim Stenovic on Bloomberg Radio. Well, if you

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<v Speaker 1>follow him on social media, you'll see the many facets

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<v Speaker 1>of our next guest. He's an award winning actor in

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<v Speaker 1>the widely popular streaming series Outlander, New York Times bestselling

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<v Speaker 1>author who will be releasing a following up book to

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<v Speaker 1>the Times bestseller clan Lands, Whiskey, Warfare and a Scottish

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<v Speaker 1>Adventure Like no Other. Love. The title the new book

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<v Speaker 1>is The clan Lands Almanac. He is engaging in fun.

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<v Speaker 1>If you watch he and a fellow actor roam around

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<v Speaker 1>Scotland men and kilts. He's got some upcoming movies, a

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<v Speaker 1>Sony film text for you. That's that next year. He's

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<v Speaker 1>also got an award winning whiskey, the Sassanac. I've tasted it.

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<v Speaker 1>It's in the studio. It's really really good. He's also charitable.

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<v Speaker 1>He's my Peak Challenge promotes a healthy lifestyle. They've raised

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<v Speaker 1>millions for the leukemia and lymphoma charity blood Wise. Um,

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<v Speaker 1>and he's here in studio, Sam huan Um. It's so

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<v Speaker 1>nice to have you here with you. Oh, it's so

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<v Speaker 1>nice to finally meet you in person. We did something

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<v Speaker 1>virtually which was a lot of fun. We made a

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<v Speaker 1>cocktail and wasn't very good at it, but I did

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<v Speaker 1>get it. All goes down the same way, doesn't it

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<v Speaker 1>and tastes so great. Job so true. Um, I said

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<v Speaker 1>that we don't have a lot of people in studio.

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<v Speaker 1>Our world is slowly coming back. And you said you

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<v Speaker 1>haven't been in New York in a in a long time.

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<v Speaker 1>How did the pandemic impact your world? Yeah, I mean

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<v Speaker 1>I think, well, firstly, it's amazing to be back, and

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<v Speaker 1>it's what great office is you have, But also in

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<v Speaker 1>New York City, it's like it's really a buzzing, it's alive. Um.

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<v Speaker 1>I haven't been in the US really for the past

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<v Speaker 1>you know, two years almost, so um, it's so good

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<v Speaker 1>to be back. But yeah, I mean I think it's

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<v Speaker 1>obviously impacted everyone, but business wise more than anything, it's

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<v Speaker 1>delayed a lot of imports and exports, especially without whiskey.

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<v Speaker 1>Did it complicate things? Oh? Absolutely? Yeah. I mean I

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<v Speaker 1>think you've maybe seen the pictures of, you know, the

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<v Speaker 1>the container ships outside Long Beach. Um, I think it's

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<v Speaker 1>about forty of them out there at the moment um,

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<v Speaker 1>things are just really slow, you know, globally, it's it's

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<v Speaker 1>been tough. You know, we've been challenged with the cork

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<v Speaker 1>for our stoppers in the bottles, you know, trying to

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<v Speaker 1>get access to that right, yeah, exactly, or just even

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<v Speaker 1>getting a container to to transport our whiskey across from

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<v Speaker 1>from the UK. So yeah, it's been challenging. What changes

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<v Speaker 1>did you have to make as a result of these challenges?

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<v Speaker 1>Did you have to raise prices, did you have to

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<v Speaker 1>change material or just be patient? I think that's pretty much. Yeah.

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<v Speaker 1>You know, people were waiting for our next release. We

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<v Speaker 1>released last year and then this is our biggest release. Um,

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<v Speaker 1>we wanted it to be out in time p obviously

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<v Speaker 1>the holiday season, but um it's finally here. We're actually

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<v Speaker 1>only delayed a couple of weeks, so we're pretty fortunate.

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<v Speaker 1>How much fun are you having with this and it's

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<v Speaker 1>doing and tell us about like taking it around in

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<v Speaker 1>and introducing it to people. Yeah, so I'm really proud.

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<v Speaker 1>Obviously self financed, self realized, you know, we designed everything,

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<v Speaker 1>you know, every every aspect of the finance. You've strapped

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<v Speaker 1>it all. Yeah. Yeah, so we haven't any investors we've

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<v Speaker 1>we've done it all ourselves and um, as I said, yes,

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<v Speaker 1>our second round, we've we want about seven double gold

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<v Speaker 1>medals from various awards. I'm just really proud of it.

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<v Speaker 1>It's my it's my baby. Can you talk about why

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<v Speaker 1>you bootstrapped it and show not to bring on outside investors?

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<v Speaker 1>Did you not want to the equity? I think so,

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<v Speaker 1>you know, I mean, firstly, it is a small, limited

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<v Speaker 1>batch release. You know, it's it's hard to get our

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<v Speaker 1>hands on enough of the products, so we didn't need

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<v Speaker 1>finance at the first. But then also, um, you know,

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<v Speaker 1>just to retain to retain the rights, to retain the

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<v Speaker 1>majority share or control of it. And as I said,

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<v Speaker 1>it is a passion project, so I really didn't want

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<v Speaker 1>to give anything away. There may be a time when

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<v Speaker 1>we do look at find people k looking at the door.

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<v Speaker 1>We we yes, we have, We've definitely had conversations and uh,

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<v Speaker 1>you know, there will be a point where we want

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<v Speaker 1>to really upscale and and and increase. And I think

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<v Speaker 1>at that point investment would really help us because it's

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<v Speaker 1>interesting in the marketplace. Uh you know, it's a crowded marketplace.

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<v Speaker 1>But when you can create a brand, um that somehow

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<v Speaker 1>has some interesting distinction to it, and I think this

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<v Speaker 1>one is safe to say it does also taste good. Um,

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<v Speaker 1>you can really move ahead. What's the been the response

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<v Speaker 1>that you're hearing and as you because you're meeting with

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<v Speaker 1>people in New York and elsewhere. Yeah, well, so we

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<v Speaker 1>were now available in I mean, I think about forty states.

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<v Speaker 1>We're working on the rest of them, and we're working

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<v Speaker 1>on Canada as well and Europe. Um. It's it's a

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<v Speaker 1>whiskey that I wanted people to be accessible. Um. You

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<v Speaker 1>know a lot of people don't haven't tried whiskey, or

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<v Speaker 1>don't know much about Scotch whiskey. This is a blend.

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<v Speaker 1>There wasn't really a premium blend out there that I

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<v Speaker 1>felt was comparable to like the Asian blends out there,

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<v Speaker 1>which are really phenomenal. Um, So we wanted to create

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<v Speaker 1>something like that modern but also you know, with a

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<v Speaker 1>nod to our heritage. So we've got some great moret

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<v Speaker 1>whisky in here. Um. And yeah, I think people's reaction

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<v Speaker 1>has been really really positive. Sam human still with us,

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<v Speaker 1>of course of Outlander fame, and we're going to continue

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<v Speaker 1>a conversation in just a moment. But we did want

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<v Speaker 1>to talk to you a little bit about what's it

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<v Speaker 1>like on the set, because it looks like you guys

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<v Speaker 1>have just an incredible group of people. It is. Yeah,

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<v Speaker 1>we've been obviously on the show now almost I think

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<v Speaker 1>about eight years where in our sixth season is about

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<v Speaker 1>to come out, um, and it really it's where this

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<v Speaker 1>sort of real core ensemble of our terms and um,

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<v Speaker 1>it's it's been good. I mean this was the hardest

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<v Speaker 1>year definitely, you know, with with obviously COVID situation, but

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<v Speaker 1>also we were shooting in winter. Um it was tough.

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<v Speaker 1>I mean it was it was really difficult. But um,

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<v Speaker 1>a really strong season and I think that's what brings you,

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<v Speaker 1>gets you through something like that. You know, your your

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<v Speaker 1>sort of friendship and your bonds and with the crew

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<v Speaker 1>as well. You know, it's like one big family. What

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<v Speaker 1>are the COVID protocols and how is it different this

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<v Speaker 1>season then it was in previous seasons before we were

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<v Speaker 1>talking about COVID each and every day. Yeah, you know

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<v Speaker 1>we So I worked on a movie as well during COVID,

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<v Speaker 1>UM movie called Text for You. Um. Also, Men and

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<v Speaker 1>Kilts shows were one of the first shows to shoot

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<v Speaker 1>in the UK with the COVID protocols. Um for outlined

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<v Speaker 1>it was difficult, different and difficult because it's such a

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<v Speaker 1>big show, you know, we have so many extras were

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<v Speaker 1>out out in Scotland, so it did delay us by

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<v Speaker 1>a number of months. But um, the protocols, you know,

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<v Speaker 1>everyone was tested every day. We actually had a testing

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<v Speaker 1>center in the production offices which was amazing. They could

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<v Speaker 1>do aud test, so you get tested every morning. We

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<v Speaker 1>had bubbles. M you did have bubbles, right, this is

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<v Speaker 1>what we heard from when we were talking. A stuff

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<v Speaker 1>came back so basically different. Uh, depending on sort of

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<v Speaker 1>your your level of what your function is in on set,

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<v Speaker 1>you would then be allocated a certain bubble. What I

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<v Speaker 1>really want to know when you drink whiskey on on

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<v Speaker 1>the set, are you drinking real whiskey? Um? Absolutely, of

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<v Speaker 1>course all the time. Wait a minute, you and I

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<v Speaker 1>were talking, we were talking around the table here, um

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<v Speaker 1>about your brand, ASSASSINAC. So is there more to come?

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<v Speaker 1>You expand this? Yeah, you put me on the spot. Yeah,

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<v Speaker 1>well you know, well absolutely, you know our tagline is

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<v Speaker 1>unique Spirits. Uh, so we are looking, you know, around

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<v Speaker 1>the world for you know, unique opportunities and um, really

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<v Speaker 1>just shining the spotlight on you know, great producers and

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<v Speaker 1>collaborating with other people. So um. But you know, obviously

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<v Speaker 1>the whiskey is are is our main party. It's our

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<v Speaker 1>first spirit and we really want to establish that and

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<v Speaker 1>then let that grow as well. Are you going what else? What?

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<v Speaker 1>I'm just wondering what one last one on the on

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<v Speaker 1>the spirit in the spirits the industry right now? Oh,

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<v Speaker 1>I mean there's just you know, I mean the explosion

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<v Speaker 1>of tequila obviously is really interesting. I've spent a lot

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<v Speaker 1>of time over in in actually in Tequila Town, which

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<v Speaker 1>is a really fun place. Um. But you know, even

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<v Speaker 1>look in the UK, I mean, Gin is really big.

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<v Speaker 1>It's it's kind of almost overpopulated now. Um. But yeah,

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<v Speaker 1>I'm really interested in just like these small producers. I mean,

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<v Speaker 1>Mescal is just fascinating, you know, and it's hard to

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<v Speaker 1>for them to upscale. So um, I'd love to go

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<v Speaker 1>to well Hacker and spend a bit of time there. Um,

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<v Speaker 1>how long do you think you might hold on to

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<v Speaker 1>the brand before maybe something you know, we talked about

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<v Speaker 1>people being interested and we know, um, certainly some of

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<v Speaker 1>the bigger brands are always looking for um, new players,

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<v Speaker 1>new entries. Do you think that the the end game

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<v Speaker 1>is that ultimately becomes part of somebody's portfolio. Um. I,

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<v Speaker 1>to be honest, I don't know. It's something and it's

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<v Speaker 1>obviously very close to my heart. It's quite poured so

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<v Speaker 1>much to myself into this, so I want to retain it. Um.

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<v Speaker 1>But who knows in the future where that could go.

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<v Speaker 1>So let's talk about some of the other projects that

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<v Speaker 1>you're working on. UM. What is it like to either

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<v Speaker 1>have a director reach out to your producer? Is it

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<v Speaker 1>virtual still or is things getting back to normal? Yeah?

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<v Speaker 1>It is, Uh, it is still kind of virtual. UM.

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<v Speaker 1>I just shot a TV show in the UK called

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<v Speaker 1>Suspect and that was old predominantly. You know. The reto

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<v Speaker 1>was done by our you know via zoom goals. UM,

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<v Speaker 1>which is it is quite challenging, but it's great. You know,

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<v Speaker 1>we're getting we're getting back on the feet that the

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<v Speaker 1>movie TV industry is really really flourishing at the moment,

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<v Speaker 1>is really busy. It is really busy. We're seeing certainly

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<v Speaker 1>in and around New York too. I mean, is it

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<v Speaker 1>the best time to be a creative right now? You

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<v Speaker 1>not only have streaming services just duking it out for

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<v Speaker 1>content for talent, but you also have established companies looking

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<v Speaker 1>to get into streaming by creating more content. I mean,

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<v Speaker 1>we are so hungry for content. Yeah, we are, and

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<v Speaker 1>I think myself, I'm already pitching something at the moment,

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<v Speaker 1>and it has been mostly to streamers because that's that's

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<v Speaker 1>where who have the money and who were making things.

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<v Speaker 1>But I mean it's also good to see that the

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<v Speaker 1>movie industry and people going back to the movies, you know,

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<v Speaker 1>and Bond recently. It was fantastic and I mean like

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<v Speaker 1>in the theater, just that shared experience which I think

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<v Speaker 1>was something which we all miss as well. And I

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<v Speaker 1>think hopefully, you know, also it will also have a

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<v Speaker 1>life and we'll get people back back into the movie theaters. So, um, Atlanta,

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<v Speaker 1>what can we expect in the season. Yeah, it's back,

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<v Speaker 1>um early next to the long dry spell it has,

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<v Speaker 1>it has, it's a it's a different season. It's only

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<v Speaker 1>eight episodes, however, the episodes are longer. The first episode

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<v Speaker 1>of things an hour and a half. Um, it's a

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<v Speaker 1>dare I say, it's Atlanta. So it's quite a dark season.

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<v Speaker 1>There's a lot going on. Um, but I'm really I'm

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<v Speaker 1>really excited the first episode especially, it's it's pretty strong.

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<v Speaker 1>It's one of the interesting things I think that you

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<v Speaker 1>guys did, And we've had a lot of conversations about

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<v Speaker 1>how you all come together really portray reality, like you

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<v Speaker 1>don't hide some of the difficult things that go on,

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<v Speaker 1>whether it's in a relay ship or just certainly the

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<v Speaker 1>history that was out there. And and that's pretty impressive

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<v Speaker 1>in terms of showing it and not kind of sugarcoating things. Yeah,

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<v Speaker 1>I think it comes down to Diana Gablon's books. You know,

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<v Speaker 1>I think they're you know, they can be pretty gritty

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<v Speaker 1>in places. Um, so that's part of it. But I

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<v Speaker 1>think also the show has tried not to shy away

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<v Speaker 1>from certain subjects and it can put us in a

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<v Speaker 1>sticky situation. But I think we're you know, we really

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<v Speaker 1>do go into, you know, trying to portray whether it's

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<v Speaker 1>a victim of trauma or culture. For instance, the Native Americans,

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<v Speaker 1>which we have play a large part in in our season.

0:10:33.679 --> 0:10:35.680
<v Speaker 1>This season plays into so much kind of the world

0:10:35.679 --> 0:10:37.520
<v Speaker 1>at large. If you think about the last couple of years,

0:10:37.600 --> 0:10:39.800
<v Speaker 1>whether it's the pandemic or whether it's George Floyd like

0:10:39.960 --> 0:10:42.480
<v Speaker 1>things that have been in our society for such a

0:10:42.520 --> 0:10:45.240
<v Speaker 1>long time, but you guys really kind of deal with

0:10:45.240 --> 0:10:47.800
<v Speaker 1>that intiguing. Yeah, but it was also showing America in

0:10:47.800 --> 0:10:50.400
<v Speaker 1>its infancy, which is really interesting. I didn't know a

0:10:50.440 --> 0:10:52.440
<v Speaker 1>lot of this, you know, how this will happened and

0:10:52.520 --> 0:10:56.439
<v Speaker 1>you know the British influence and um, it's it's fascinating.

0:10:56.520 --> 0:10:58.679
<v Speaker 1>So it's it's just interesting that we're shooting, you know,

0:10:58.720 --> 0:11:01.880
<v Speaker 1>for in Scotland for America, which is kind of crazy.

0:11:01.960 --> 0:11:05.720
<v Speaker 1>It is pretty cool. So, UM, my peak challenge. Talk

0:11:05.720 --> 0:11:08.280
<v Speaker 1>to us about that because you do a lot unsocial

0:11:08.320 --> 0:11:10.840
<v Speaker 1>about that and you really encourage people to challenge themselves

0:11:10.960 --> 0:11:12.520
<v Speaker 1>in a lot of different ways. And it could be

0:11:12.520 --> 0:11:15.480
<v Speaker 1>physical or fitness, or it could be playing the guitar,

0:11:15.760 --> 0:11:18.480
<v Speaker 1>gardening or whatever. Right, yeah, I'm still going to play

0:11:18.520 --> 0:11:21.720
<v Speaker 1>the guitar myself. Get it any better? But no, it is.

0:11:21.760 --> 0:11:26.800
<v Speaker 1>It's basically an online fitness program, but whilst helping yourself,

0:11:26.840 --> 0:11:29.560
<v Speaker 1>you're also helping out this fift of all the profits

0:11:29.559 --> 0:11:32.040
<v Speaker 1>go to charity. We raised just under six million dollars

0:11:32.040 --> 0:11:35.600
<v Speaker 1>now for our chosen charities. Um. And it's just to

0:11:35.679 --> 0:11:38.679
<v Speaker 1>be honest, it's it's our peakers as we call them, Um.

0:11:38.720 --> 0:11:41.720
<v Speaker 1>They are so inspiring. They they have lost weight, they've

0:11:41.760 --> 0:11:45.520
<v Speaker 1>made friends, they've found confidence, they found mobility. Um, they

0:11:45.559 --> 0:11:49.080
<v Speaker 1>share you know, their their their challenges and and it

0:11:49.120 --> 0:11:51.520
<v Speaker 1>really is an amazing sort of support network that we have.

0:11:52.080 --> 0:11:55.480
<v Speaker 1>Hey help us understand how you think about compartmentalizing different

0:11:55.520 --> 0:11:57.760
<v Speaker 1>parts of your life and just from a productivity perspective,

0:11:57.760 --> 0:11:59.719
<v Speaker 1>when Carol was during your intro, you know, it was

0:11:59.760 --> 0:12:03.280
<v Speaker 1>like the longest like you know, with a lot of

0:12:03.520 --> 0:12:05.000
<v Speaker 1>because you've done a lot of stuff, and you do

0:12:05.040 --> 0:12:06.079
<v Speaker 1>a lot of stuff, and you do a lot of

0:12:06.080 --> 0:12:08.400
<v Speaker 1>stuff at the same time. How do you compartmentalize it?

0:12:08.440 --> 0:12:11.280
<v Speaker 1>What do you work on when? How do you keep productive?

0:12:11.440 --> 0:12:13.120
<v Speaker 1>I don't know, I don't know how it happens, but

0:12:13.880 --> 0:12:16.200
<v Speaker 1>I mean i'm I think I'm like that. I think

0:12:16.200 --> 0:12:19.160
<v Speaker 1>I just wanted to. I can't really sit still, Like

0:12:19.200 --> 0:12:21.360
<v Speaker 1>if I have time off, I do like to to

0:12:21.480 --> 0:12:24.400
<v Speaker 1>challenge myself. And UM, I have a brilliant business partner.

0:12:24.440 --> 0:12:27.080
<v Speaker 1>I think that's pretty much with a great team. You know,

0:12:27.120 --> 0:12:30.000
<v Speaker 1>we have an office in Los Angeles and UM, I

0:12:30.000 --> 0:12:31.800
<v Speaker 1>think we have about seven members of stuff now and

0:12:31.840 --> 0:12:35.560
<v Speaker 1>we're still expanding. So UM it's that's important. A good team.

0:12:35.840 --> 0:12:37.199
<v Speaker 1>How many times do you say no to things that?

0:12:37.320 --> 0:12:39.440
<v Speaker 1>And I do wonder if, like you, you know Atlander

0:12:39.520 --> 0:12:43.080
<v Speaker 1>Assassinak Whiskey, like there's this wonderful kind of continuity in

0:12:43.160 --> 0:12:45.160
<v Speaker 1>terms of things. Um, do you think about that when

0:12:45.200 --> 0:12:47.559
<v Speaker 1>you're choosing what you want to work on? Yeah? Absolutely,

0:12:47.559 --> 0:12:49.280
<v Speaker 1>I think it's important to say no, and I'm not

0:12:49.360 --> 0:12:52.520
<v Speaker 1>very good at it. Um, it's all stay together no,

0:12:52.920 --> 0:12:55.680
<v Speaker 1>but it's uh, it is. It's just as important as

0:12:55.720 --> 0:12:58.640
<v Speaker 1>things that you say yes to of course, so m yeah,

0:12:58.679 --> 0:13:00.840
<v Speaker 1>there's there's also a lot of community is not only

0:13:00.880 --> 0:13:03.440
<v Speaker 1>in the business side, but also career wise as well.

0:13:03.520 --> 0:13:05.000
<v Speaker 1>You know, I only have a short space of time

0:13:05.000 --> 0:13:07.560
<v Speaker 1>when I'm not working on Outlanders, so the projects I

0:13:07.640 --> 0:13:09.640
<v Speaker 1>choose have to be have to be the right ones.

0:13:09.840 --> 0:13:11.840
<v Speaker 1>All right, We're gonna have to leave it there, unfortunately.

0:13:11.880 --> 0:13:14.480
<v Speaker 1>Thank you so much for having me a real pleasure

0:13:14.559 --> 0:13:16.280
<v Speaker 1>and we see you guys. Yeah, great to see you,

0:13:16.320 --> 0:13:18.920
<v Speaker 1>and we look forward to hearing more and following you

0:13:19.000 --> 0:13:19.560
<v Speaker 1>in the future.