1 00:00:00,440 --> 00:00:04,480 Speaker 1: Look ahead, imagine more, gain insight for your industry with 2 00:00:04,519 --> 00:00:08,520 Speaker 1: forward thinking advice from the professionals at Cone Resnick. Is 3 00:00:08,520 --> 00:00:11,600 Speaker 1: your business ready to break through? Find out more at 4 00:00:11,640 --> 00:00:16,200 Speaker 1: Cone resnick dot com. Slash Breakthrough. This week on the podcast, 5 00:00:16,280 --> 00:00:18,840 Speaker 1: I have an extra special guest. He's an old friend. 6 00:00:18,920 --> 00:00:22,920 Speaker 1: His name is Wes Gray, and he is not your 7 00:00:23,040 --> 00:00:27,120 Speaker 1: usual quant slash money manager. He is the founder and 8 00:00:27,240 --> 00:00:32,640 Speaker 1: CEO of Alpha architect Um, and he's also an unusual guy. 9 00:00:33,280 --> 00:00:38,600 Speaker 1: He uh comes out of uh University of Chicago in 10 00:00:38,640 --> 00:00:44,160 Speaker 1: an MBA PhD program and decides to take a little 11 00:00:44,200 --> 00:00:47,519 Speaker 1: time off in order to join the Marines, which he 12 00:00:47,560 --> 00:00:52,040 Speaker 1: did as a captain, went overseas in Iraq, where he 13 00:00:52,200 --> 00:00:57,760 Speaker 1: served as an information order officer embedded with the Iraqi Army, 14 00:00:57,960 --> 00:01:01,800 Speaker 1: and Um wrote a book about it, Colds Embedded and 15 00:01:01,880 --> 00:01:08,840 Speaker 1: Really a fascinating uh An unusual background discusses throughout his 16 00:01:09,000 --> 00:01:14,039 Speaker 1: career how Iraq and and the prosecution of war are 17 00:01:14,640 --> 00:01:18,840 Speaker 1: in some ways very similar to investing. Alpha architect is 18 00:01:18,880 --> 00:01:23,000 Speaker 1: a quantitative firm. Uh West crunches a lot of numbers. 19 00:01:23,000 --> 00:01:28,360 Speaker 1: He's a big believer in factor investing. He has long 20 00:01:28,400 --> 00:01:32,400 Speaker 1: since been a proponent of both momentum and value, which 21 00:01:32,440 --> 00:01:35,720 Speaker 1: is a somewhat unusual combination, but they are two of 22 00:01:35,800 --> 00:01:39,200 Speaker 1: the six main factors UH that are out there. I 23 00:01:39,280 --> 00:01:43,440 Speaker 1: thought the conversation was absolutely fascinating. If you are a 24 00:01:43,480 --> 00:01:48,520 Speaker 1: fan of quantitative investing, or if you enjoyed our previous 25 00:01:48,560 --> 00:01:53,120 Speaker 1: podcasts with people like Ammanual Derman or MEB Fabor or 26 00:01:53,160 --> 00:01:56,160 Speaker 1: any of the other quants we've spoken with, UH, you'll 27 00:01:56,200 --> 00:02:00,200 Speaker 1: really enjoy this. So, with no further ado, my conversation 28 00:02:00,400 --> 00:02:06,600 Speaker 1: with Wes Gray. This is Masters in Business with Barry 29 00:02:06,680 --> 00:02:11,400 Speaker 1: Ridholts on Bloomberg Radio. My special guest today is Dr 30 00:02:11,440 --> 00:02:15,240 Speaker 1: Wesley Gray. He is a former captain in the United 31 00:02:15,280 --> 00:02:20,480 Speaker 1: States Marine Corps. West graduated Magnicum Laudy from Morton. He 32 00:02:20,600 --> 00:02:24,600 Speaker 1: earned both his m b a. And PhD in finance 33 00:02:25,080 --> 00:02:28,480 Speaker 1: from the University of Chicago before becoming a professor of 34 00:02:28,520 --> 00:02:35,280 Speaker 1: finance at Drexel University. He currently runs the site Alpha Architect, 35 00:02:35,800 --> 00:02:40,320 Speaker 1: as well as running an asset management shop for high 36 00:02:40,360 --> 00:02:44,320 Speaker 1: net worth individuals. He is the author of three soon 37 00:02:44,400 --> 00:02:49,079 Speaker 1: to be four books on quantitative investing, as well as 38 00:02:49,160 --> 00:02:54,520 Speaker 1: numerous academic articles. Wes Gray, Welcome to Bloomberg. Very happy 39 00:02:54,520 --> 00:02:57,239 Speaker 1: to be here. So let's talk a little bit about 40 00:02:57,400 --> 00:03:01,079 Speaker 1: your background, because it's kind of unusual. Lots of people 41 00:03:01,160 --> 00:03:04,960 Speaker 1: take some time off between college and grad school. What 42 00:03:05,000 --> 00:03:08,120 Speaker 1: did you do between college and grad school? So what 43 00:03:08,200 --> 00:03:11,400 Speaker 1: I did is basically, right out of undergrad actually directly 44 00:03:11,520 --> 00:03:15,160 Speaker 1: enrolled in the University of Chicago paced program at ripe 45 00:03:15,200 --> 00:03:19,160 Speaker 1: old age of two, spent two years there getting hazed, 46 00:03:19,560 --> 00:03:22,880 Speaker 1: you know, fighting against Russian math champs to compete. And 47 00:03:22,880 --> 00:03:26,080 Speaker 1: then after two years in a PhD program, you you 48 00:03:26,120 --> 00:03:29,400 Speaker 1: get to your comps stage and I passed the comps 49 00:03:29,760 --> 00:03:32,960 Speaker 1: and I said, you know what, um twenty four, I'm 50 00:03:33,000 --> 00:03:36,560 Speaker 1: hating finance at the moment. I needed to do something 51 00:03:36,600 --> 00:03:38,120 Speaker 1: that I always wanted to do, and that was serve 52 00:03:38,200 --> 00:03:40,840 Speaker 1: in the military. So I asked for a special four 53 00:03:40,880 --> 00:03:44,720 Speaker 1: year sabbatical uh to basically serving the Marine Corps at 54 00:03:44,800 --> 00:03:47,400 Speaker 1: left for four years, which is probably first time that's 55 00:03:47,440 --> 00:03:51,480 Speaker 1: ever happened, I imagine in Chicago finance PhD program history, 56 00:03:51,760 --> 00:03:54,480 Speaker 1: and then came back and finished up. So let's not 57 00:03:54,800 --> 00:03:58,960 Speaker 1: skip over that middle part. Those four years were the 58 00:03:59,000 --> 00:04:02,160 Speaker 1: middle of the Iraq War. You were embedded with the 59 00:04:02,200 --> 00:04:06,640 Speaker 1: Iraqi Army as a captain or lieutenant. What was your rank. 60 00:04:06,800 --> 00:04:09,600 Speaker 1: When I was there as a lieutenant lieutenant, I called 61 00:04:09,640 --> 00:04:11,440 Speaker 1: you a first lieutenant. Yeah, well I got out as 62 00:04:11,440 --> 00:04:13,640 Speaker 1: a captain, but okay, I serving there as a first 63 00:04:13,680 --> 00:04:18,440 Speaker 1: lieutenant and your nickname amongst the Iraqis was Jamal. How 64 00:04:18,440 --> 00:04:23,080 Speaker 1: did that come about? Basically? I was the intel guy 65 00:04:23,240 --> 00:04:26,120 Speaker 1: in our our mid team military transition team, and so 66 00:04:26,160 --> 00:04:28,159 Speaker 1: the intel guy is supposed to know how to speak 67 00:04:28,160 --> 00:04:30,800 Speaker 1: the language, you know, how to influence the people. And 68 00:04:30,800 --> 00:04:32,640 Speaker 1: one of the things you learned about reading about Arab 69 00:04:32,680 --> 00:04:35,599 Speaker 1: culture is it's really important to learn the language and 70 00:04:35,640 --> 00:04:37,839 Speaker 1: hang out with the people in order to you know, 71 00:04:37,880 --> 00:04:39,960 Speaker 1: be able to better influence them. So I used to 72 00:04:40,000 --> 00:04:42,359 Speaker 1: hang out in what they call the swats Uh and 73 00:04:42,440 --> 00:04:44,440 Speaker 1: I was down there and they would always call me 74 00:04:44,880 --> 00:04:48,400 Speaker 1: lulas um gay because they can't say ours very well. 75 00:04:48,800 --> 00:04:50,560 Speaker 1: And I was like, you know what, guys, let's try 76 00:04:50,600 --> 00:04:54,000 Speaker 1: to find a language so instead of gay, instead of great. 77 00:04:54,520 --> 00:04:56,760 Speaker 1: You know, and it's usually not the greatest idea to 78 00:04:56,800 --> 00:04:59,480 Speaker 1: walk around with a bunch of Marines when when I 79 00:04:59,600 --> 00:05:02,320 Speaker 1: ras are calling you malasam gay, you just get some 80 00:05:02,440 --> 00:05:05,760 Speaker 1: ridicule subtimes um and they just couldn't say it, so 81 00:05:05,960 --> 00:05:08,279 Speaker 1: as like, can you guys, name me, and they literally 82 00:05:08,279 --> 00:05:10,520 Speaker 1: had like a naming party where there was probably fifty 83 00:05:10,760 --> 00:05:14,000 Speaker 1: Iraqis in the uh in this swaha it's maybe you know, 84 00:05:14,120 --> 00:05:17,920 Speaker 1: thousand square foot you know, cardboard building type thing, you 85 00:05:17,960 --> 00:05:20,400 Speaker 1: can think about it. And they came up with Jamal, 86 00:05:20,520 --> 00:05:23,520 Speaker 1: and then I was called Malasam Jamal, and uh, I 87 00:05:23,640 --> 00:05:26,360 Speaker 1: kind of like I actually that was my identity. Even 88 00:05:26,400 --> 00:05:28,599 Speaker 1: when I came back, I still felt like I was 89 00:05:28,680 --> 00:05:33,800 Speaker 1: Malasam Jamal. That's funny. So how did the Marines and 90 00:05:33,960 --> 00:05:39,800 Speaker 1: your your time in Iraq helped prepare you for a 91 00:05:39,920 --> 00:05:44,800 Speaker 1: career as a quant in in finance. I'd say the 92 00:05:45,000 --> 00:05:49,560 Speaker 1: biggest thing is just understanding that in all endeavors, humans 93 00:05:49,760 --> 00:05:52,920 Speaker 1: are involved. And when humans are involved in any sort 94 00:05:52,920 --> 00:05:56,400 Speaker 1: of decision making or activity where there's a lot of emotion, 95 00:05:57,120 --> 00:06:00,839 Speaker 1: stress and chaos, they do crazy things. There's certainly a 96 00:06:00,920 --> 00:06:03,960 Speaker 1: level of emotion involved there. And I think in the 97 00:06:03,960 --> 00:06:07,280 Speaker 1: military what you learn is it's all about standard operating procedures, 98 00:06:07,760 --> 00:06:12,080 Speaker 1: training to do things that seem you know, mundane and 99 00:06:12,800 --> 00:06:15,640 Speaker 1: dumb and checklist driven now, but when you get into 100 00:06:15,640 --> 00:06:18,839 Speaker 1: a chaotic situation, you think, God, you did that, so 101 00:06:18,920 --> 00:06:21,039 Speaker 1: you don't rely on your natural action you're rely on 102 00:06:21,080 --> 00:06:24,520 Speaker 1: your standard operating procedure. You know. Perfect example might be 103 00:06:24,600 --> 00:06:26,720 Speaker 1: I remember I was in the palm groves, an area 104 00:06:26,760 --> 00:06:29,400 Speaker 1: called Haditha, which is kind of you think out in 105 00:06:29,520 --> 00:06:31,840 Speaker 1: Alomar Province where a lot of the isis guys are 106 00:06:31,880 --> 00:06:35,240 Speaker 1: now and I was on Iraqi patrol and literally a 107 00:06:35,360 --> 00:06:38,320 Speaker 1: dude gets shot in the chest fifteen feet in front 108 00:06:38,320 --> 00:06:40,800 Speaker 1: of me. You know, natural action is hit the deck, 109 00:06:41,000 --> 00:06:42,839 Speaker 1: you know, go to the ground as fast as possible. 110 00:06:43,160 --> 00:06:46,320 Speaker 1: Another natural action, which you're not supposed to do, is 111 00:06:46,360 --> 00:06:48,680 Speaker 1: go run to the person who just got shot and 112 00:06:48,720 --> 00:06:51,000 Speaker 1: see what beat on him? And now that and they're 113 00:06:51,000 --> 00:06:53,000 Speaker 1: gonna go shoot me now, so what. But what you 114 00:06:53,080 --> 00:06:55,840 Speaker 1: train to is when there's a casualty, the first thing 115 00:06:55,880 --> 00:06:59,400 Speaker 1: you do is hit the deck, fine cover, figure out 116 00:06:59,400 --> 00:07:01,560 Speaker 1: where the other guys are, to make sure you secure 117 00:07:01,560 --> 00:07:03,880 Speaker 1: the area. The only way that you you have a 118 00:07:03,920 --> 00:07:07,440 Speaker 1: reaction to do that because you have stand operating procedure 119 00:07:07,440 --> 00:07:10,840 Speaker 1: and you're trained to that standard. Just like in financial markets, 120 00:07:10,840 --> 00:07:12,800 Speaker 1: I think a lot of time, like let's say there's 121 00:07:12,840 --> 00:07:16,880 Speaker 1: a fifty draw down in your portfolio, your gut reaction 122 00:07:17,040 --> 00:07:20,760 Speaker 1: is sell everything. But that's not what you should probably do. 123 00:07:21,040 --> 00:07:23,080 Speaker 1: So you need to have a process or something in 124 00:07:23,120 --> 00:07:27,080 Speaker 1: place before you hit chaos. So when you're actually in chaos, 125 00:07:27,160 --> 00:07:29,640 Speaker 1: you you know, you're act in a more rational, i'd 126 00:07:29,640 --> 00:07:32,280 Speaker 1: say logical way, And I think that you see a 127 00:07:32,320 --> 00:07:34,360 Speaker 1: lot of that between military and investing. You know, I 128 00:07:34,360 --> 00:07:36,480 Speaker 1: started on a trading desk. The head of the desk 129 00:07:36,680 --> 00:07:40,600 Speaker 1: was a former Marine jungle combat instructor. There was someone 130 00:07:40,640 --> 00:07:42,960 Speaker 1: else who was a former seal on the desk. Now, 131 00:07:43,000 --> 00:07:46,800 Speaker 1: what I always found fascinating wasn't just the standard operating 132 00:07:46,800 --> 00:07:51,320 Speaker 1: procedure for what to do. It was preparing emotionally for 133 00:07:51,360 --> 00:07:55,960 Speaker 1: the firefight. Like, how can an investor prepare emotionally for 134 00:07:56,000 --> 00:07:59,520 Speaker 1: those big draw downs? Yes, so I think it's just 135 00:07:59,600 --> 00:08:03,120 Speaker 1: like in the military. You try to train as close 136 00:08:03,160 --> 00:08:05,960 Speaker 1: as you can to fight and have ultimate faith and 137 00:08:06,040 --> 00:08:09,600 Speaker 1: confidence in the leadership and the decisions and the process 138 00:08:09,640 --> 00:08:12,520 Speaker 1: that you believe in. And when you have that, i'd 139 00:08:12,520 --> 00:08:16,480 Speaker 1: say belief in what you're doing, and you really put 140 00:08:16,480 --> 00:08:19,280 Speaker 1: a you know, good faith effort into working on that. 141 00:08:19,600 --> 00:08:22,120 Speaker 1: When you hit chaos, if you believe in your training, 142 00:08:22,480 --> 00:08:25,040 Speaker 1: you're more likely than not to stick with that process. 143 00:08:25,280 --> 00:08:28,520 Speaker 1: I'm Barry Ridhults. You're listening to Masters in Business on 144 00:08:28,560 --> 00:08:32,640 Speaker 1: Bloomberg Radio. My special guest today is West Gray. He 145 00:08:32,880 --> 00:08:36,280 Speaker 1: is a former captain in the Marines, served as an 146 00:08:36,280 --> 00:08:39,320 Speaker 1: in bed with the Iraqi Army on behalf of the 147 00:08:39,440 --> 00:08:43,040 Speaker 1: U S Marines. He runs a shop called Alpha Architect 148 00:08:43,120 --> 00:08:48,120 Speaker 1: and has written numerous books on quantitative investing. Let's talk 149 00:08:48,160 --> 00:08:52,000 Speaker 1: about a book of viewers that I really enjoyed quantitative value. 150 00:08:52,440 --> 00:08:56,199 Speaker 1: When we think of quantz and we think of value investors, 151 00:08:56,640 --> 00:09:00,199 Speaker 1: we really don't think of those as having a big overlap. Up. 152 00:09:00,720 --> 00:09:03,960 Speaker 1: Tell us how you came to the idea of value 153 00:09:04,000 --> 00:09:07,960 Speaker 1: that was quantitatively driven. Sure, so I had start out 154 00:09:08,000 --> 00:09:11,600 Speaker 1: with this being a total bible thumping Ben Graham intelligent 155 00:09:11,640 --> 00:09:16,280 Speaker 1: investor stockpicker did that for ten years my own personal money, 156 00:09:16,800 --> 00:09:19,240 Speaker 1: and thank god I had the opportunity to eat a 157 00:09:19,280 --> 00:09:21,800 Speaker 1: lot of humble pie along the way, and I was thinking, 158 00:09:21,880 --> 00:09:24,800 Speaker 1: you know what, this whole Warren Buffett Ben Graham idea 159 00:09:25,480 --> 00:09:28,800 Speaker 1: makes total sense to me. But after you get engaged 160 00:09:28,840 --> 00:09:32,880 Speaker 1: in the activity of stockpicking, you realize that you get 161 00:09:33,000 --> 00:09:37,160 Speaker 1: very emotionally involved. And even if you understand the biases 162 00:09:37,240 --> 00:09:40,839 Speaker 1: you've memorized. You know Kniman's book, even if you know it, 163 00:09:41,160 --> 00:09:44,160 Speaker 1: and you know how the biases influence you. You start 164 00:09:44,240 --> 00:09:47,120 Speaker 1: to realize you still can't control against the biases. So 165 00:09:47,240 --> 00:09:51,360 Speaker 1: I thought, hey, you know, fundamentally, value investing makes sense 166 00:09:51,480 --> 00:09:56,760 Speaker 1: by cheap stuff everyone hates. Great. The problem is hold 167 00:09:56,800 --> 00:09:59,280 Speaker 1: it for a long time, hold your nose when inevitably 168 00:09:59,280 --> 00:10:03,960 Speaker 1: it told the underperforms for potentially multi air stretches um. 169 00:10:04,000 --> 00:10:07,080 Speaker 1: But at the same time, how can we implement this 170 00:10:07,200 --> 00:10:11,760 Speaker 1: process in an objective discipline way such that I can 171 00:10:11,920 --> 00:10:15,960 Speaker 1: pull out monkey brain from making bad decisions, uh, you know, 172 00:10:16,040 --> 00:10:18,440 Speaker 1: from trying to be a stock picker, because I learned 173 00:10:18,480 --> 00:10:22,679 Speaker 1: my lessons basically on that. That's quite fascinating. So some 174 00:10:22,760 --> 00:10:25,640 Speaker 1: of the things you reference in the book. Obviously the 175 00:10:25,640 --> 00:10:29,240 Speaker 1: benefits of using a quant approach is you're taking out 176 00:10:29,240 --> 00:10:32,200 Speaker 1: the human elements. One of the things you reference in 177 00:10:32,240 --> 00:10:38,160 Speaker 1: the book is the importance of finding the highest quality stocks. 178 00:10:38,480 --> 00:10:40,319 Speaker 1: So first, what does it mean when we say a 179 00:10:40,440 --> 00:10:43,960 Speaker 1: stock is high quality? And then how do you screen 180 00:10:44,040 --> 00:10:47,439 Speaker 1: for those? Sure? So, so stepping back, it's really important 181 00:10:47,480 --> 00:10:51,079 Speaker 1: when we when we talk about quality in the context investing, 182 00:10:51,240 --> 00:10:55,760 Speaker 1: to understand given it's already cheap. So with value investing 183 00:10:55,800 --> 00:10:57,960 Speaker 1: the way we look at it, you have to be 184 00:10:58,080 --> 00:11:02,600 Speaker 1: buying the stress cheapest securities in the market. Only within 185 00:11:02,760 --> 00:11:06,120 Speaker 1: the cheap does quality start to help add value. So 186 00:11:06,160 --> 00:11:08,960 Speaker 1: if you just look at quality as a standalone, you know, 187 00:11:09,120 --> 00:11:12,360 Speaker 1: characteristic of a security, it's unclear that it adds any 188 00:11:12,440 --> 00:11:16,000 Speaker 1: quote unquote alpha or edge. It's all about looking at quality. 189 00:11:16,480 --> 00:11:19,520 Speaker 1: Given you're in the cheap stocks everyone hates. So the 190 00:11:19,600 --> 00:11:22,520 Speaker 1: step one is screened for an expensive stock. Step two 191 00:11:22,640 --> 00:11:26,400 Speaker 1: is within those cheap stocks. So how do you identify 192 00:11:26,559 --> 00:11:30,559 Speaker 1: what's quality and what's not amongst the cheap So, given 193 00:11:30,600 --> 00:11:32,840 Speaker 1: we're in the in the cheap bin, which are security, 194 00:11:32,920 --> 00:11:35,160 Speaker 1: obviously there's something going on and that's why they're cheap. 195 00:11:35,480 --> 00:11:37,679 Speaker 1: We have a table like the we call it the 196 00:11:37,760 --> 00:11:41,360 Speaker 1: quality table. There's two legs to it. There's understanding the 197 00:11:41,440 --> 00:11:44,440 Speaker 1: fundamental quality of the business and there's another thing called 198 00:11:44,480 --> 00:11:48,320 Speaker 1: current financial strength. So in assessing economic mode, we try 199 00:11:48,360 --> 00:11:53,000 Speaker 1: to objectively ascertain is this company a good business? How 200 00:11:53,040 --> 00:11:55,280 Speaker 1: do we do that? We look at things like long 201 00:11:55,400 --> 00:11:59,680 Speaker 1: term geometric means on return on assets, return on capital. 202 00:12:00,000 --> 00:12:03,200 Speaker 1: We look at long term free cash flow generation, profit 203 00:12:03,280 --> 00:12:06,640 Speaker 1: margin dynamics, like if you have fifty percent margin year 204 00:12:06,640 --> 00:12:09,280 Speaker 1: and year out, that's probably good business and we want 205 00:12:09,280 --> 00:12:13,160 Speaker 1: to quantify the quality of this business to essentially generate 206 00:12:13,200 --> 00:12:16,480 Speaker 1: returns hopefully an excess of their cost of capital. But 207 00:12:16,600 --> 00:12:19,520 Speaker 1: that's not enough. That's leg one because we're dealing with 208 00:12:19,679 --> 00:12:23,400 Speaker 1: cheap stocks that have issues. So we can one ascertain 209 00:12:23,559 --> 00:12:26,880 Speaker 1: that there historically have some indication of being a good business. 210 00:12:27,320 --> 00:12:30,680 Speaker 1: But then current financial strength is now at ten point 211 00:12:30,840 --> 00:12:33,040 Speaker 1: checklist where we want to make sure are you going 212 00:12:33,120 --> 00:12:35,959 Speaker 1: to survive the next few years? I e. Are you 213 00:12:36,120 --> 00:12:39,440 Speaker 1: making money? Are you're paying down debt? Are your repurchasing stock? 214 00:12:39,840 --> 00:12:42,480 Speaker 1: Is your current ratio is improving? Uh, it's literally like 215 00:12:42,480 --> 00:12:45,360 Speaker 1: a pre flight checklist. So are you a quality business 216 00:12:45,600 --> 00:12:49,439 Speaker 1: organically and do you have the current financial stature to 217 00:12:49,679 --> 00:12:52,640 Speaker 1: live for the next few years? So eventually hopefully you 218 00:12:52,679 --> 00:12:55,559 Speaker 1: can get revalued up to not be a value stock 219 00:12:55,600 --> 00:12:57,840 Speaker 1: anymore and hopefully be a growth stock in the future. 220 00:12:58,120 --> 00:13:02,160 Speaker 1: So is it safe to say that companies with strong 221 00:13:02,240 --> 00:13:06,440 Speaker 1: balance sheets have stocks that outperform? Or is that overstating it? 222 00:13:06,679 --> 00:13:11,199 Speaker 1: I think it is. I think cheap stocks with strong 223 00:13:11,240 --> 00:13:14,480 Speaker 1: balance sheets on a risk adjusted basis and from a 224 00:13:14,720 --> 00:13:18,040 Speaker 1: you know, betting standpoint, or better than cheap stocks with 225 00:13:18,240 --> 00:13:23,800 Speaker 1: bad balance sheets independently. No, because there's a few reasons 226 00:13:23,840 --> 00:13:27,920 Speaker 1: why everyone knows Google is great, Facebook's great, Procter and 227 00:13:27,960 --> 00:13:30,719 Speaker 1: Gambles great, So what's the edge? And then secondly, it's 228 00:13:30,720 --> 00:13:34,800 Speaker 1: also easy to buy those names for someone to recommend them. 229 00:13:34,840 --> 00:13:37,920 Speaker 1: So it's emotionally. Emotionally or are you referring to the 230 00:13:37,920 --> 00:13:41,840 Speaker 1: principal agency issue the principal agent problem? And also just emotionally, 231 00:13:41,880 --> 00:13:45,840 Speaker 1: it's easy to own high quality securities. But when you 232 00:13:45,880 --> 00:13:48,840 Speaker 1: look at it objectively from like an evidence based standpoint, 233 00:13:49,440 --> 00:13:52,960 Speaker 1: just as an independent analysis to I, we think quality 234 00:13:53,080 --> 00:13:55,400 Speaker 1: is not that valuable and it doesn't make any sense 235 00:13:55,400 --> 00:13:58,880 Speaker 1: it would have edge were cheapness. Everyone hates these things. 236 00:13:58,920 --> 00:14:02,240 Speaker 1: They're hard to own, like it's crazy, They're hard to hold. 237 00:14:02,280 --> 00:14:05,520 Speaker 1: There's a lot of pain involved and unfortunately, you know, 238 00:14:05,600 --> 00:14:08,120 Speaker 1: just like in the Marine Corps, no pain, no gain. 239 00:14:08,520 --> 00:14:12,120 Speaker 1: You know that that BAC holds and financial markets unfortunately 240 00:14:12,200 --> 00:14:16,319 Speaker 1: as well. So let's talk about stocks that can cause 241 00:14:16,640 --> 00:14:19,080 Speaker 1: permanent loss of capital. There's a chapter in the book 242 00:14:19,360 --> 00:14:22,600 Speaker 1: where you discuss that how do you avoid these stocks? 243 00:14:22,640 --> 00:14:26,200 Speaker 1: What do you look for to avoid owning names that 244 00:14:26,240 --> 00:14:28,280 Speaker 1: are going to go down and never come up? The 245 00:14:28,520 --> 00:14:31,760 Speaker 1: classic value trap, the value trap. Yeah, you catch the 246 00:14:31,800 --> 00:14:35,000 Speaker 1: falling knife, as they called on the way down. So, uh, 247 00:14:35,200 --> 00:14:37,120 Speaker 1: three of them are basically there's there's two or three 248 00:14:37,120 --> 00:14:39,960 Speaker 1: ways you can think about permanent loss of capital, and 249 00:14:40,000 --> 00:14:43,280 Speaker 1: these are One would be like a fraud or manipulation. 250 00:14:43,600 --> 00:14:45,880 Speaker 1: So if it comes out that the business you thought 251 00:14:46,120 --> 00:14:48,480 Speaker 1: that was making a billion dollars a year is actually 252 00:14:48,560 --> 00:14:51,880 Speaker 1: making zero, that's gonna be a bad news for equity holders. 253 00:14:52,320 --> 00:14:55,440 Speaker 1: I would guess, Yeah, same thing with manipulation, like oh 254 00:14:55,560 --> 00:14:58,120 Speaker 1: we thought we had this, now we have this other thing. 255 00:14:58,400 --> 00:15:01,080 Speaker 1: And then the other one that's that's obviously is financial 256 00:15:01,080 --> 00:15:04,360 Speaker 1: distress or bankruptcy. You can own the best business in 257 00:15:04,400 --> 00:15:07,280 Speaker 1: the world, but if you're an equity holder and this 258 00:15:07,400 --> 00:15:10,400 Speaker 1: firm is in distress, the debt holders might end up 259 00:15:10,400 --> 00:15:14,160 Speaker 1: owning that great company, not you as the stockholders. So 260 00:15:14,160 --> 00:15:16,520 Speaker 1: so by the time that news comes out, it's too late. 261 00:15:16,680 --> 00:15:20,480 Speaker 1: What can investors do to avoid owning those names? What 262 00:15:20,600 --> 00:15:22,960 Speaker 1: signs should they be looking for? Sure? So, so we 263 00:15:23,040 --> 00:15:25,520 Speaker 1: do is we leverage a lot of uh, I guess 264 00:15:25,560 --> 00:15:29,200 Speaker 1: you call them technologies in academic literature where people have 265 00:15:29,320 --> 00:15:33,640 Speaker 1: built up statistical constructs to try to predict who's most 266 00:15:33,720 --> 00:15:37,080 Speaker 1: likely or red flagged as being a manipulator, fraud ster, 267 00:15:37,440 --> 00:15:40,120 Speaker 1: or potentially going to be in a financial distress situation, 268 00:15:40,560 --> 00:15:42,760 Speaker 1: and we just at the outset say hey, if you're 269 00:15:42,800 --> 00:15:45,480 Speaker 1: extreme red flagging on any of these sort of things, 270 00:15:46,280 --> 00:15:47,880 Speaker 1: you're not in our You're not even gonna be in 271 00:15:47,880 --> 00:15:51,000 Speaker 1: our potential. Just remo. We're removing, yeah, because we don't 272 00:15:51,000 --> 00:15:54,480 Speaker 1: want to buy your falling knife situation. I'm Barry Hults. 273 00:15:54,680 --> 00:15:58,240 Speaker 1: You're listening to Masters in Business on Bloomberg Radio. My 274 00:15:58,320 --> 00:16:02,000 Speaker 1: special guest today is Wes League Gray. He is a 275 00:16:02,040 --> 00:16:05,080 Speaker 1: retired captain in the U. S. Marine Corps, an m 276 00:16:05,160 --> 00:16:08,560 Speaker 1: b A and PhD out of the University of Chicago. 277 00:16:08,960 --> 00:16:13,920 Speaker 1: He now runs Alpha Architect, which is a unique quantitative 278 00:16:14,280 --> 00:16:18,960 Speaker 1: asset management firm. And the first book he wrote was 279 00:16:19,080 --> 00:16:23,760 Speaker 1: called Embedded, which is something that you pretty much pens 280 00:16:24,200 --> 00:16:27,560 Speaker 1: right after getting out of the Marine Corps and after 281 00:16:27,600 --> 00:16:30,480 Speaker 1: spending was it four years in Iraq? Is that about right? 282 00:16:30,560 --> 00:16:33,000 Speaker 1: It was four years in the service I did uh. 283 00:16:33,240 --> 00:16:36,160 Speaker 1: I was there for a standard Marine seven months deployment 284 00:16:36,600 --> 00:16:40,200 Speaker 1: in a place called Haditha which down el Ombar Province there. 285 00:16:40,280 --> 00:16:42,880 Speaker 1: So what motivated you to sit down and write a 286 00:16:42,880 --> 00:16:44,680 Speaker 1: book when you get back that had nothing to do 287 00:16:44,720 --> 00:16:47,880 Speaker 1: with finance. That was strictly about your time with the Marines. 288 00:16:48,320 --> 00:16:51,160 Speaker 1: When it was is you know, I remember before the 289 00:16:51,200 --> 00:16:54,840 Speaker 1: Iraq War, had Colin Pale show us that little white 290 00:16:55,080 --> 00:16:58,120 Speaker 1: you know bottle that you're all gonna die, and I 291 00:16:58,160 --> 00:16:59,600 Speaker 1: was like, you know, this is kind of maybe a 292 00:16:59,640 --> 00:17:02,040 Speaker 1: survive of a war. This is a pretty important thing. 293 00:17:02,360 --> 00:17:04,760 Speaker 1: I'm a buyer, I'm a believer. And then you know, 294 00:17:04,800 --> 00:17:07,000 Speaker 1: so when in a Marine Corps, not really for that reason. 295 00:17:07,040 --> 00:17:09,280 Speaker 1: I just want to do my service. But when I 296 00:17:09,080 --> 00:17:11,520 Speaker 1: was I thought, hey, this is a mission that makes sense. 297 00:17:11,840 --> 00:17:14,560 Speaker 1: You know, it's a win win for America and hopefully 298 00:17:14,560 --> 00:17:17,120 Speaker 1: for the Rockies what have you. But then after actually 299 00:17:17,400 --> 00:17:21,119 Speaker 1: living and being embedded with the people, I started to 300 00:17:21,119 --> 00:17:24,919 Speaker 1: realize that, you know, culture matters, and we're we're in 301 00:17:24,960 --> 00:17:28,119 Speaker 1: a in this war now, we're really taking on a 302 00:17:28,200 --> 00:17:31,320 Speaker 1: fifty two year commitment because we're gonna try to change 303 00:17:31,640 --> 00:17:34,760 Speaker 1: culture and not easy to do. Not easy to do. 304 00:17:34,800 --> 00:17:38,920 Speaker 1: And I would argue it's very, very time intensive and costly, 305 00:17:39,440 --> 00:17:42,399 Speaker 1: and that's fine as a decision, but let's weigh that 306 00:17:42,480 --> 00:17:45,720 Speaker 1: against the potential benefits um and that book just really 307 00:17:45,760 --> 00:17:49,240 Speaker 1: opened my eyes to understanding. I would say just Arab 308 00:17:49,280 --> 00:17:52,760 Speaker 1: culture in general, and how the way they think about 309 00:17:53,320 --> 00:17:55,359 Speaker 1: the world is just so much different than us. And 310 00:17:55,359 --> 00:17:58,560 Speaker 1: then the idea that we can impose, you know, our 311 00:17:58,640 --> 00:18:01,320 Speaker 1: ideas and how we think about the world on them, 312 00:18:01,760 --> 00:18:04,040 Speaker 1: it just doesn't work. And I have an analogy here. 313 00:18:04,400 --> 00:18:06,920 Speaker 1: It's like, you know, it's a fish trying to tell 314 00:18:06,960 --> 00:18:09,199 Speaker 1: me how to breed it underwater, Like I understand I 315 00:18:09,240 --> 00:18:11,800 Speaker 1: need gills and understand you need to get oxygen, but 316 00:18:12,080 --> 00:18:14,160 Speaker 1: it doesn't work for me. Like it's just we all 317 00:18:14,240 --> 00:18:17,159 Speaker 1: understand each other kind of, but we just it's not 318 00:18:17,200 --> 00:18:20,080 Speaker 1: gonna work. Um. And that that was the biggest insight 319 00:18:20,119 --> 00:18:22,240 Speaker 1: when I had to share it, because it changed my 320 00:18:22,320 --> 00:18:26,399 Speaker 1: mind about the whole thing one eighty about why are 321 00:18:26,400 --> 00:18:29,800 Speaker 1: we here? And is this really a positive MPV project 322 00:18:29,840 --> 00:18:33,040 Speaker 1: for us? So so you can't really just walk into 323 00:18:33,040 --> 00:18:35,520 Speaker 1: a country with a completely different set of mores and 324 00:18:35,560 --> 00:18:37,840 Speaker 1: cultures and say here's how you do it. That's not 325 00:18:37,840 --> 00:18:42,639 Speaker 1: gonna fly, no, no, yeah, yeah exactly. It seems obviously 326 00:18:42,760 --> 00:18:45,800 Speaker 1: trivial after the fact, but yeah, but beforehand, you know, 327 00:18:45,960 --> 00:18:49,240 Speaker 1: that's the classic hindsight bias. It's easy to say these things. 328 00:18:49,200 --> 00:18:55,159 Speaker 1: Acts in In early two thousand three, a handful of 329 00:18:55,200 --> 00:18:58,960 Speaker 1: people were warning about that. Everybody remembers the big Eric 330 00:18:58,960 --> 00:19:02,639 Speaker 1: san Seki, the Army general, warning about you're not gonna 331 00:19:02,640 --> 00:19:04,439 Speaker 1: do this with a hundred thousand troops. You need a 332 00:19:04,440 --> 00:19:08,600 Speaker 1: half a million troops. It's more than just hearts and minds. 333 00:19:08,600 --> 00:19:11,720 Speaker 1: It's really a long process. Nobody wants to hear that 334 00:19:11,800 --> 00:19:15,040 Speaker 1: before you go in. Yeah, the biggest insight I got action. 335 00:19:15,160 --> 00:19:17,240 Speaker 1: And also it's a lot of the things I cite 336 00:19:17,240 --> 00:19:20,120 Speaker 1: and embedded. It is just my conversations with the actual 337 00:19:20,240 --> 00:19:23,280 Speaker 1: Rocky people about why they thought we were so weird 338 00:19:23,320 --> 00:19:25,879 Speaker 1: and crazy and the things that we did say that 339 00:19:25,960 --> 00:19:28,560 Speaker 1: was that the readers, these Americans are crazy. Um. They 340 00:19:28,640 --> 00:19:31,160 Speaker 1: try to explain to me their perspective, and a perfect 341 00:19:31,200 --> 00:19:33,600 Speaker 1: one is okay. So you guys want to go bring 342 00:19:33,640 --> 00:19:37,400 Speaker 1: democracy and freedom to the Rocky people, and you've done that. 343 00:19:37,600 --> 00:19:41,000 Speaker 1: But here's the problem. When you let a country of 344 00:19:41,160 --> 00:19:45,240 Speaker 1: cage lions totally free out of their cage, you don't 345 00:19:45,280 --> 00:19:48,280 Speaker 1: give them freedom and Rocky to give them anarchy because 346 00:19:48,320 --> 00:19:51,520 Speaker 1: you guys in America have a lot of implicit structures, 347 00:19:51,520 --> 00:19:55,600 Speaker 1: either legal, culturally or trust. Like we're tribal here, guys 348 00:19:55,640 --> 00:19:57,720 Speaker 1: like like we don't have a lot of that kind 349 00:19:57,720 --> 00:20:00,760 Speaker 1: of ether in your culture there that it's in stitutionalized 350 00:20:00,840 --> 00:20:04,960 Speaker 1: here there exactly. In fact, you wrote, the tribe matters 351 00:20:05,080 --> 00:20:07,560 Speaker 1: much more than the state. There, you got it. So 352 00:20:07,560 --> 00:20:09,760 Speaker 1: so the idea that you can bring us freedom and 353 00:20:09,840 --> 00:20:13,359 Speaker 1: democracy and that's a great thing, and you're helping us, No, 354 00:20:13,680 --> 00:20:17,040 Speaker 1: you're giving us anarchy. And everyone has a house with 355 00:20:17,119 --> 00:20:20,080 Speaker 1: one ak in thirty round seven six to mag And 356 00:20:20,119 --> 00:20:22,000 Speaker 1: guess what if there's not enough police, if I don't 357 00:20:22,040 --> 00:20:25,439 Speaker 1: like my neighbor, I'm gonna go shoot him because that's freedom. 358 00:20:25,480 --> 00:20:28,040 Speaker 1: And you guys don't do that in America. You're not 359 00:20:28,119 --> 00:20:31,480 Speaker 1: really that free. You're still constrained by civil laws and 360 00:20:31,480 --> 00:20:33,960 Speaker 1: and all these other things. And the idea that when 361 00:20:33,960 --> 00:20:36,840 Speaker 1: you give us freedom, you somehow are gonna help us out, No, 362 00:20:37,960 --> 00:20:40,920 Speaker 1: you're you're you're destroying all law and order in anything 363 00:20:40,960 --> 00:20:43,960 Speaker 1: that resembled a society here. So so let's bring this 364 00:20:44,040 --> 00:20:48,119 Speaker 1: back to finance. So what did you learn from the 365 00:20:48,160 --> 00:20:51,320 Speaker 1: experience there that you were able to bring to the 366 00:20:51,359 --> 00:20:54,040 Speaker 1: world of finance. You know, I think it's a lot 367 00:20:54,040 --> 00:20:56,960 Speaker 1: of times like coming from a you know, PhD. University 368 00:20:56,960 --> 00:21:01,280 Speaker 1: of Chicago, everyone's rational. This is how the markets work, 369 00:21:01,800 --> 00:21:05,960 Speaker 1: and yeah, they're probably right, but that fails to consider humans. 370 00:21:06,119 --> 00:21:10,840 Speaker 1: And there's humans operate in the economy, not agents, rational agents. 371 00:21:10,840 --> 00:21:12,919 Speaker 1: So I think just like when when we go to 372 00:21:12,960 --> 00:21:17,600 Speaker 1: a situation like Irock on paper, Yeah, go bring him freedom, democracy, 373 00:21:17,640 --> 00:21:19,760 Speaker 1: and they will become like America and everyone will have 374 00:21:19,800 --> 00:21:23,320 Speaker 1: a you know, a pick, white picket fence and three kids. 375 00:21:23,640 --> 00:21:26,120 Speaker 1: But then you start realizing, wait a second, there's cultural 376 00:21:26,119 --> 00:21:29,720 Speaker 1: issues here. There's human elements. Same thing in finance. Yeah, 377 00:21:29,760 --> 00:21:32,280 Speaker 1: you should go buy cheap stocks and do it, Warren 378 00:21:32,280 --> 00:21:34,840 Speaker 1: Buffett does. Why doesn't everyone do that? Well, because there's 379 00:21:34,920 --> 00:21:38,159 Speaker 1: humans involving finance, and it's really really hard. It's really 380 00:21:38,160 --> 00:21:41,040 Speaker 1: really hard, and we always need to consider the behavioral 381 00:21:41,119 --> 00:21:44,400 Speaker 1: human element of decision making. I'm Barry rid Hilts. You're 382 00:21:44,520 --> 00:21:48,280 Speaker 1: listening to Master's in Business on Bloomberg Radio. My special 383 00:21:48,320 --> 00:21:52,600 Speaker 1: guest today is West Gray. He runs the quantitative asset 384 00:21:52,680 --> 00:21:58,159 Speaker 1: management firm Alpha Architect. Let's talk a little bit about 385 00:21:58,359 --> 00:22:03,359 Speaker 1: quants on Wall Street. So, first question, what do people 386 00:22:03,840 --> 00:22:10,119 Speaker 1: misunderstand about quants and their models in the world of finance. Sure, 387 00:22:10,200 --> 00:22:13,199 Speaker 1: so I probably can't speak on behalf of all quants 388 00:22:13,200 --> 00:22:15,280 Speaker 1: because like every walks of life. There's a lot of 389 00:22:15,320 --> 00:22:18,600 Speaker 1: varieties within that segment. In one corner when it when 390 00:22:18,600 --> 00:22:21,440 Speaker 1: you talk about a quant you think about the physics 391 00:22:21,480 --> 00:22:26,280 Speaker 1: PhD who's never read a finance book ever. He's data mining, 392 00:22:26,440 --> 00:22:30,720 Speaker 1: building crazy models and C plus plus and do whatever 393 00:22:30,760 --> 00:22:34,000 Speaker 1: they do. That that's not the type of quant analysis 394 00:22:34,000 --> 00:22:37,640 Speaker 1: that we bring to the table. We're we're essentially economists 395 00:22:37,680 --> 00:22:40,359 Speaker 1: that are trying to think about how the machine works, 396 00:22:40,359 --> 00:22:43,760 Speaker 1: and we just leverage quantitative analysis and tools that basically 397 00:22:43,760 --> 00:22:46,439 Speaker 1: allow us to conduct what we consider like scientific method 398 00:22:46,480 --> 00:22:49,480 Speaker 1: as best we can. So we have competing hypotheses about 399 00:22:49,560 --> 00:22:52,800 Speaker 1: how the world works. We grab data, we test these 400 00:22:52,800 --> 00:22:57,200 Speaker 1: competing hypotheses, and we're always trying to get better evidence 401 00:22:57,200 --> 00:23:00,800 Speaker 1: space investing. It's not just let's data mind, because we've 402 00:23:00,840 --> 00:23:04,720 Speaker 1: got better computers and more physics PhDs like we're we're 403 00:23:04,720 --> 00:23:08,640 Speaker 1: basically fundamental investors that use quantitative tools to help our 404 00:23:08,680 --> 00:23:11,280 Speaker 1: process and how we think about things in the world. 405 00:23:11,520 --> 00:23:14,960 Speaker 1: So from your perspective, then models are really never finished. 406 00:23:15,000 --> 00:23:18,200 Speaker 1: You're constantly testing them and seeing how can I make 407 00:23:18,200 --> 00:23:20,879 Speaker 1: this better? Where can it be improved, or what may 408 00:23:20,920 --> 00:23:23,080 Speaker 1: have changed in the market. That means that this model 409 00:23:23,160 --> 00:23:26,280 Speaker 1: is no longer delivering any sort of advantage or edge 410 00:23:26,320 --> 00:23:29,200 Speaker 1: that it might have been previously. Sure, there's an element 411 00:23:29,240 --> 00:23:31,399 Speaker 1: of that, and then but the other element is is 412 00:23:31,520 --> 00:23:36,280 Speaker 1: understanding that when you start going down the model creep situation, 413 00:23:36,560 --> 00:23:38,399 Speaker 1: it's it's like the old game where the kids, like 414 00:23:38,440 --> 00:23:41,760 Speaker 1: the little girl first says, hey, you know, the princess 415 00:23:41,880 --> 00:23:44,280 Speaker 1: kissed the fraud and by the end of the circle, 416 00:23:44,720 --> 00:23:46,960 Speaker 1: it's like, you know, Spider Man beat up he Man. 417 00:23:47,240 --> 00:23:49,080 Speaker 1: So it's a total different story. And it's all because 418 00:23:49,080 --> 00:23:51,439 Speaker 1: you have small little changes where you end up in 419 00:23:51,480 --> 00:23:53,639 Speaker 1: a total object place you wanted to end up in 420 00:23:53,640 --> 00:23:56,159 Speaker 1: the first place. So when when we build models, and 421 00:23:56,200 --> 00:23:59,679 Speaker 1: when we think about it, it's very very time and 422 00:23:59,720 --> 00:24:02,439 Speaker 1: ten set of an R and D intenses up front 423 00:24:02,680 --> 00:24:08,320 Speaker 1: to build the simplest, most robust model we can Simpilicity 424 00:24:08,359 --> 00:24:12,439 Speaker 1: beats complexity definitely, because we want to look for the 425 00:24:12,680 --> 00:24:16,040 Speaker 1: what is the real signal here, not the noise, and 426 00:24:16,119 --> 00:24:19,040 Speaker 1: let's just focus on that signal. And what we've found 427 00:24:19,119 --> 00:24:23,560 Speaker 1: is that in financial markets, frankly, nothing's changed. Human behavior 428 00:24:23,800 --> 00:24:28,399 Speaker 1: is pretty constant, and incentives, specifically like this principal agent 429 00:24:28,520 --> 00:24:32,720 Speaker 1: delegating asset management problem, those are two constants, and they 430 00:24:32,840 --> 00:24:35,240 Speaker 1: derive a lot of predictions about what works and what 431 00:24:35,359 --> 00:24:38,879 Speaker 1: doesn't work. And we keep coming back to the same themes. 432 00:24:39,200 --> 00:24:43,560 Speaker 1: Value by cheap stuff, momentum by relatively strong stuff, and 433 00:24:43,600 --> 00:24:47,600 Speaker 1: trend being good trends and everything we look at at 434 00:24:47,640 --> 00:24:51,080 Speaker 1: having memorized, like most of these databases at this point, 435 00:24:51,440 --> 00:24:56,840 Speaker 1: it's it's those three simple muscle limits usually drive all 436 00:24:56,920 --> 00:25:00,760 Speaker 1: other perturbation of anomaly or fact or whatever the heck. 437 00:25:00,760 --> 00:25:04,160 Speaker 1: Super looking, So, how do you have momentum and trends 438 00:25:04,920 --> 00:25:07,200 Speaker 1: as the same group, because normally when you're saying by 439 00:25:07,280 --> 00:25:11,960 Speaker 1: trends you're buying strong stuff going up, but value you're 440 00:25:12,000 --> 00:25:15,320 Speaker 1: buying weak stuff that everybody hates. Yeah, So so really 441 00:25:15,320 --> 00:25:18,480 Speaker 1: the way we look at value and momentum in particular, 442 00:25:19,000 --> 00:25:21,639 Speaker 1: is there really two sides of the same behavioral coins. 443 00:25:21,640 --> 00:25:25,120 Speaker 1: So if you look at value, one of the arguments 444 00:25:25,160 --> 00:25:28,280 Speaker 1: for why it outperforms is obviously it could be more risky, 445 00:25:28,280 --> 00:25:31,119 Speaker 1: and we can't discount that. That's surely one component. But 446 00:25:31,200 --> 00:25:33,919 Speaker 1: there is a mispricing component, we think, and that's what 447 00:25:34,040 --> 00:25:37,400 Speaker 1: is that an inefficiency? It is, but it's it's hard 448 00:25:37,440 --> 00:25:40,639 Speaker 1: to arbitrage, which we can discuss. But what values driven 449 00:25:40,680 --> 00:25:43,240 Speaker 1: by we think, and by we I mean, like the 450 00:25:43,280 --> 00:25:48,080 Speaker 1: academic research community, is an overreaction to bad news. Essentially, 451 00:25:48,080 --> 00:25:52,120 Speaker 1: they throw the baby out at the bathwater. On average momentum, 452 00:25:52,160 --> 00:25:54,879 Speaker 1: it turns out is there's two competing theories, Like we're 453 00:25:54,880 --> 00:25:58,080 Speaker 1: talking about relative strength momentum, which is the classic kind 454 00:25:58,080 --> 00:26:03,600 Speaker 1: of stock selection momentum academics discuss, and that the proponse 455 00:26:03,680 --> 00:26:07,200 Speaker 1: of the evidence is that it's an under reaction to 456 00:26:07,440 --> 00:26:12,439 Speaker 1: positive news, so values and overrea to bad news. The 457 00:26:12,680 --> 00:26:15,879 Speaker 1: evidence in general seems to suggest that momentum is more 458 00:26:15,880 --> 00:26:19,800 Speaker 1: of an underreaction to positive news that's being signaled in 459 00:26:19,960 --> 00:26:22,880 Speaker 1: the price. But because people are overconfident in their own 460 00:26:22,880 --> 00:26:26,480 Speaker 1: information set, even though the price keeps telling them yeah, 461 00:26:26,520 --> 00:26:29,000 Speaker 1: and there's disposition effects. You know, you're supposed to let 462 00:26:29,000 --> 00:26:30,879 Speaker 1: your winners ride and cut your newsers short. What do 463 00:26:30,960 --> 00:26:33,280 Speaker 1: people do the opposite? So there's a lot of kind 464 00:26:33,280 --> 00:26:36,720 Speaker 1: of organic, you know, fake supply that comes on the 465 00:26:36,760 --> 00:26:40,520 Speaker 1: market for high momentum stocks, and they're only because they're 466 00:26:40,520 --> 00:26:43,560 Speaker 1: a winner. People are hey, hit the bed. Nobody. I 467 00:26:43,720 --> 00:26:45,760 Speaker 1: when I started, I used to hear this all the time, 468 00:26:45,760 --> 00:26:48,320 Speaker 1: and it turns out to be terrible advice. Nobody ever 469 00:26:48,440 --> 00:26:50,919 Speaker 1: went broke taking a profit. Yeah, exactly, And that's the 470 00:26:50,960 --> 00:26:54,639 Speaker 1: worst just supply for for a momentum. Yeah, it just 471 00:26:54,680 --> 00:26:57,639 Speaker 1: puts supply into the market when maybe the fundamental should 472 00:26:57,640 --> 00:27:00,439 Speaker 1: be the stocks should be worth a hunted and starts 473 00:27:00,440 --> 00:27:02,359 Speaker 1: at eighty, but it can only go to ninety because 474 00:27:02,359 --> 00:27:04,439 Speaker 1: as it starts moving, and who wants to be the 475 00:27:04,520 --> 00:27:07,520 Speaker 1: last guy owning it on the highest peak? Fear of 476 00:27:07,520 --> 00:27:09,760 Speaker 1: looking stupid? Yeah, fair looking stupid. So I love the 477 00:27:09,800 --> 00:27:13,560 Speaker 1: symmetry of overreaction on the value side undreaction on the 478 00:27:13,560 --> 00:27:15,960 Speaker 1: momentum side. Let me throw a little bit of a 479 00:27:16,000 --> 00:27:19,320 Speaker 1: curve ball again. What I learned early in the career, 480 00:27:19,359 --> 00:27:21,399 Speaker 1: which may or may not be true, is hey, you 481 00:27:21,440 --> 00:27:24,399 Speaker 1: know managers, when you look at the big institutions, hedge funds, 482 00:27:24,480 --> 00:27:29,639 Speaker 1: mutual funds, endowments, they have their favorite names, and especially 483 00:27:29,680 --> 00:27:31,440 Speaker 1: if it's a fund that has a lot of four 484 00:27:31,640 --> 00:27:36,719 Speaker 1: one K or that sort of inflow, there's only so 485 00:27:36,720 --> 00:27:39,200 Speaker 1: many names they're gonna buy in. As fresh money comes 486 00:27:39,200 --> 00:27:41,720 Speaker 1: in over the transom every week, they put it to 487 00:27:41,800 --> 00:27:43,840 Speaker 1: work in the same names, and that's why you see 488 00:27:43,880 --> 00:27:48,199 Speaker 1: some form of of persistency of price action. Is that 489 00:27:48,280 --> 00:27:50,760 Speaker 1: a fair description of momentum or is that just a 490 00:27:50,840 --> 00:27:54,000 Speaker 1: narrative that I think that that's basically like the fund 491 00:27:54,080 --> 00:27:57,720 Speaker 1: flows arguments. And there's actually a new paper that I 492 00:27:58,200 --> 00:28:00,840 Speaker 1: can't remember. It's some new like germ of finance papers, 493 00:28:00,880 --> 00:28:04,280 Speaker 1: a theory paper this trying to explain the value and 494 00:28:04,359 --> 00:28:08,639 Speaker 1: momentum effect via fun flows. Were like one fund is 495 00:28:08,680 --> 00:28:11,639 Speaker 1: like losing because they own like the you know, the 496 00:28:11,720 --> 00:28:14,160 Speaker 1: value stocks, so they're getting out of there. Then other 497 00:28:14,240 --> 00:28:16,879 Speaker 1: funds they're they're winning, they own the winner stocks, and 498 00:28:16,880 --> 00:28:19,479 Speaker 1: then you know, because they're winning, they get more fun flows, 499 00:28:19,480 --> 00:28:22,359 Speaker 1: and then those keep moving and eventually, like the value 500 00:28:22,400 --> 00:28:25,600 Speaker 1: stocks get too cheap, they may in revert. Momentum stocks 501 00:28:25,640 --> 00:28:28,399 Speaker 1: unless you keep staying in the high momentum eventually crash 502 00:28:28,440 --> 00:28:31,119 Speaker 1: and burn. And there's all these theories about trying to 503 00:28:31,480 --> 00:28:35,760 Speaker 1: explain value momentum, not via behavioral like overreaction to bad 504 00:28:35,800 --> 00:28:38,400 Speaker 1: news unreaction to good news theory, but through like a 505 00:28:38,440 --> 00:28:41,640 Speaker 1: fun flows argument. There could be something to it. I think, 506 00:28:41,680 --> 00:28:45,000 Speaker 1: I think all no one really knows exactly how and 507 00:28:45,040 --> 00:28:47,840 Speaker 1: while this works, but it's all about what is the 508 00:28:47,880 --> 00:28:51,520 Speaker 1: proponance of the evidence kind of tilt you towards because 509 00:28:51,720 --> 00:28:54,840 Speaker 1: God only knows what really explains value, So you really 510 00:28:54,840 --> 00:28:56,680 Speaker 1: don't need to know why it works. You just need 511 00:28:56,760 --> 00:28:58,840 Speaker 1: to know this works. This doesn't stay with what works 512 00:28:58,840 --> 00:29:01,680 Speaker 1: avoid what doesn't to some extent. And you know, as 513 00:29:01,760 --> 00:29:03,880 Speaker 1: this has a great quote about like we all knew 514 00:29:04,160 --> 00:29:07,000 Speaker 1: the world was flat before, or it wasn't flat before 515 00:29:07,040 --> 00:29:10,600 Speaker 1: we could explain exactly, you know, why it was. Some 516 00:29:10,640 --> 00:29:13,880 Speaker 1: of us still held out, Yeah, exactly, and value something. 517 00:29:13,880 --> 00:29:16,320 Speaker 1: I think that's way more understood because it's more intuitive. 518 00:29:16,680 --> 00:29:20,800 Speaker 1: Um by cheap stuff everyone hates, you get kind of distress. Premium, 519 00:29:20,840 --> 00:29:24,360 Speaker 1: you know, careers, premium were momentum. You know this. We 520 00:29:24,400 --> 00:29:26,720 Speaker 1: just wrote a whole book dedicated trying to understand this. 521 00:29:27,080 --> 00:29:29,840 Speaker 1: You know, there seems to be this underaction to the 522 00:29:29,920 --> 00:29:33,240 Speaker 1: good news. But there's another thing when I started reading about, 523 00:29:33,280 --> 00:29:37,280 Speaker 1: like what Soros talks about with with reflexivity, at some level, 524 00:29:37,480 --> 00:29:42,000 Speaker 1: price action itself can actually influence fundamentals. And here would 525 00:29:42,000 --> 00:29:44,200 Speaker 1: be an example. Let's say we're out in the valley, 526 00:29:44,200 --> 00:29:47,880 Speaker 1: like Silicon Valley. We have Google, who's got great price 527 00:29:47,920 --> 00:29:50,840 Speaker 1: action linked in who just dropped the hunter you know 528 00:29:50,960 --> 00:29:54,200 Speaker 1: fifty until recently here, But so what do you think 529 00:29:54,240 --> 00:29:57,040 Speaker 1: when most of your comp and it's all human capital. 530 00:29:57,080 --> 00:30:03,000 Speaker 1: Business is tied to your stock price Linkedins, so their 531 00:30:03,160 --> 00:30:08,400 Speaker 1: price movement momentum fundamentally is changing their fundamentals. And if 532 00:30:08,640 --> 00:30:12,800 Speaker 1: marketplace can't anticipate kind of the second derivative or nonlinear change, 533 00:30:13,200 --> 00:30:17,200 Speaker 1: they'll always kind of underappreciate the benefit of good prices 534 00:30:17,200 --> 00:30:19,560 Speaker 1: because you also get lower cost of capital on the street. 535 00:30:19,760 --> 00:30:22,560 Speaker 1: If I'm a high flying stock, every banker in the 536 00:30:22,600 --> 00:30:24,360 Speaker 1: world is going to help me go sell that over 537 00:30:24,400 --> 00:30:27,239 Speaker 1: priced stock to fund acquisitions and what have you. If 538 00:30:27,280 --> 00:30:30,040 Speaker 1: I'm a total Loserville stock, you know, I gotta pay 539 00:30:30,080 --> 00:30:32,920 Speaker 1: cash like LinkedIn yeah now, and now I gotta like 540 00:30:32,960 --> 00:30:35,600 Speaker 1: pay real market cost of capital. And you're at a 541 00:30:35,600 --> 00:30:38,640 Speaker 1: competitive disadvantage compared to this company that can you know, 542 00:30:39,040 --> 00:30:43,040 Speaker 1: check out overvalued stock to do acquisition until Microsoft comes 543 00:30:43,040 --> 00:30:45,680 Speaker 1: along advise you at a nice fat premium. So there's 544 00:30:45,840 --> 00:30:49,960 Speaker 1: there's momentums complex. You mentioned momentum and you mentioned Cliff Assness. 545 00:30:50,920 --> 00:30:54,840 Speaker 1: Am I correct in saying both you and Cliff had 546 00:30:54,920 --> 00:31:00,400 Speaker 1: Eugene Fama as your thesis h advisors at Chicago? Is 547 00:31:00,440 --> 00:31:03,680 Speaker 1: that right? We have more similar than that, even he 548 00:31:03,760 --> 00:31:07,640 Speaker 1: was also a working undergrad. So unfortunately both of your 549 00:31:08,000 --> 00:31:12,040 Speaker 1: your dissertations were on momentum to the guy who essentially 550 00:31:12,160 --> 00:31:15,840 Speaker 1: invented the efficient market hypothesis. That's right. So so we 551 00:31:16,040 --> 00:31:19,280 Speaker 1: apparently like a lot of pain and english and fighting 552 00:31:19,360 --> 00:31:22,280 Speaker 1: uphill when we probably don't have to. Maybe that's a 553 00:31:22,320 --> 00:31:26,120 Speaker 1: shared characteristics of Cliff and I is what it seems. 554 00:31:26,680 --> 00:31:28,280 Speaker 1: You guys have put out a few e t F 555 00:31:28,440 --> 00:31:30,440 Speaker 1: You've worked and advised on other e t f s. 556 00:31:30,800 --> 00:31:35,680 Speaker 1: How has the exchange traded fund shift changed the game 557 00:31:35,720 --> 00:31:39,040 Speaker 1: in terms of cost and execution? I think it's it's 558 00:31:39,120 --> 00:31:44,640 Speaker 1: revolutionized access to retail I would say more typical investors. 559 00:31:44,640 --> 00:31:47,440 Speaker 1: In the old days, you could always get clean, process 560 00:31:47,520 --> 00:31:51,440 Speaker 1: driven factor exposures as institutional investor, but you never could 561 00:31:51,440 --> 00:31:54,480 Speaker 1: do it as a retail investor with tax efficiency and 562 00:31:54,560 --> 00:31:57,600 Speaker 1: reasonable fees. And now the world is your oyster. You 563 00:31:57,600 --> 00:32:01,200 Speaker 1: can go on your you know, Schwab account by you 564 00:32:01,240 --> 00:32:04,719 Speaker 1: know a really great factor exposure for low costs with 565 00:32:04,760 --> 00:32:09,600 Speaker 1: tax efficiency and full transparency. And I think that's revolutionizing 566 00:32:09,640 --> 00:32:12,200 Speaker 1: the asset manager business as we speak. So, if people 567 00:32:12,240 --> 00:32:16,040 Speaker 1: want to read more about your writings and your research, 568 00:32:16,040 --> 00:32:18,320 Speaker 1: where's the best place for them to find you? Best 569 00:32:18,320 --> 00:32:21,440 Speaker 1: places just go to ALF architect dot com and sign 570 00:32:21,480 --> 00:32:24,720 Speaker 1: up for the blog, and that's that's how we communicate 571 00:32:24,760 --> 00:32:28,640 Speaker 1: to our audience. We have been speaking with Captain Wesley Gray, 572 00:32:28,760 --> 00:32:33,360 Speaker 1: formerly of the U. S. Marine Corps, now with Alpha Architect. 573 00:32:33,680 --> 00:32:36,360 Speaker 1: If you've enjoyed this conversation, be sure and hang out 574 00:32:36,400 --> 00:32:39,160 Speaker 1: for our podcast where we keep the tape rolling and 575 00:32:39,200 --> 00:32:43,640 Speaker 1: continue chatting about all things quantitative. Be sure and follow 576 00:32:43,720 --> 00:32:47,440 Speaker 1: my daily column on Bloomberg dot com or follow me 577 00:32:47,520 --> 00:32:51,400 Speaker 1: on Twitter at rit Halts. I'm Barry rit Halts. You're 578 00:32:51,480 --> 00:32:59,520 Speaker 1: listening to Masters in Business on Bloomberg Radio. Are you 579 00:32:59,600 --> 00:33:02,640 Speaker 1: looking to take your business to the next level? The accounting, 580 00:33:02,680 --> 00:33:06,120 Speaker 1: tax and advisory professionals from Cone Resnick can guide you. 581 00:33:06,440 --> 00:33:11,200 Speaker 1: Cone Resnick delivers industry expertise and forward thinking perspective that 582 00:33:11,240 --> 00:33:16,280 Speaker 1: can help turn business possibilities into business opportunities. Look ahead, 583 00:33:16,680 --> 00:33:20,800 Speaker 1: gain insight, imagine more. Is your business ready to break through? 584 00:33:21,280 --> 00:33:25,280 Speaker 1: Learn more at Cone Resnick dot com Slash Breakthrough, Cone 585 00:33:25,280 --> 00:33:30,200 Speaker 1: Resnick Accounting, Tax Advisory. West, thanks so much for being 586 00:33:30,240 --> 00:33:33,880 Speaker 1: so generous with your time. UM, so there's so much 587 00:33:33,880 --> 00:33:38,560 Speaker 1: stuff to go over. We blew through so many questions. UM, 588 00:33:38,600 --> 00:33:43,160 Speaker 1: but I really enjoy you, know West, I know West 589 00:33:43,240 --> 00:33:45,960 Speaker 1: for a good couple of years. I've followed Alpha Architect 590 00:33:46,480 --> 00:33:50,760 Speaker 1: for a while and everybody in my shop loves reading 591 00:33:50,840 --> 00:33:55,040 Speaker 1: his work. Uh. He is another one of the collection 592 00:33:55,080 --> 00:33:58,800 Speaker 1: of people who are really and I think you made 593 00:33:58,840 --> 00:34:03,360 Speaker 1: this clear during the the radio portion. He is evidence 594 00:34:03,440 --> 00:34:08,160 Speaker 1: based and data driven. So much of of finance is 595 00:34:08,239 --> 00:34:13,160 Speaker 1: filled with myths and heuristics and and shorthand rules of 596 00:34:13,239 --> 00:34:16,279 Speaker 1: thumb that turned out not to be true. Looking at 597 00:34:16,280 --> 00:34:21,680 Speaker 1: the actual data um really makes a really makes a 598 00:34:21,719 --> 00:34:25,200 Speaker 1: big difference. So let's let's go over a few questions 599 00:34:25,239 --> 00:34:28,840 Speaker 1: we we didn't get to, including a quote of yours 600 00:34:28,840 --> 00:34:31,320 Speaker 1: that I that I really like. And I don't remember 601 00:34:31,320 --> 00:34:36,759 Speaker 1: which book this was, but you said sustainable Alpha requires 602 00:34:36,840 --> 00:34:42,880 Speaker 1: sustainable clients. What does that mean? Sure? So I've always 603 00:34:42,920 --> 00:34:46,320 Speaker 1: been puzzled with this question of we find this factor 604 00:34:46,920 --> 00:34:50,959 Speaker 1: it generates the access for terms. Why is this there? 605 00:34:51,080 --> 00:34:54,400 Speaker 1: And why will it continue because you know? Sorry? And 606 00:34:54,719 --> 00:34:59,360 Speaker 1: why why hasn't everybody found this and stayed with it 607 00:34:59,400 --> 00:35:02,879 Speaker 1: if it's generally exactly and you have open secrets called 608 00:35:02,960 --> 00:35:06,040 Speaker 1: value momentum value as the strategy has been around for 609 00:35:06,080 --> 00:35:09,680 Speaker 1: a hundred years. Momentum was talked about like also two 610 00:35:09,800 --> 00:35:12,400 Speaker 1: hundred years ago, so it's not like these are secrets, 611 00:35:12,480 --> 00:35:15,960 Speaker 1: and yet they continue to work. So I needed to 612 00:35:16,040 --> 00:35:20,200 Speaker 1: intellectualize how is this possible? And what I started thinking 613 00:35:20,200 --> 00:35:23,080 Speaker 1: about is is I started thinking about behavioral finance and 614 00:35:23,360 --> 00:35:26,279 Speaker 1: the two real building blocks of it, which are one 615 00:35:26,520 --> 00:35:32,920 Speaker 1: understanding human behavior and to understanding institutional incentives to arbitrage 616 00:35:33,200 --> 00:35:39,080 Speaker 1: bad behavior. So most factors exist typically because there's some 617 00:35:39,160 --> 00:35:43,160 Speaker 1: sort of expectation are on behalf of investors that creates 618 00:35:43,239 --> 00:35:46,719 Speaker 1: a dislocation from fundamental prices, so that that would be 619 00:35:46,760 --> 00:35:51,040 Speaker 1: either the something like that, because you've got to have 620 00:35:51,440 --> 00:35:55,239 Speaker 1: someone can't be a perfectly rational buyer and seller, because 621 00:35:55,239 --> 00:35:57,920 Speaker 1: then prices would never deviate from their fundamental value in 622 00:35:57,960 --> 00:36:02,240 Speaker 1: efficient market, ipocess would hold. But clearly there's overwhelming evidence 623 00:36:02,280 --> 00:36:06,280 Speaker 1: that that happens. But the question is wise does it sustain? 624 00:36:06,840 --> 00:36:08,440 Speaker 1: And so that's where we got to look at the 625 00:36:08,440 --> 00:36:12,200 Speaker 1: incentives of those who manage the capital and for easy 626 00:36:12,320 --> 00:36:14,680 Speaker 1: things that are easy to arbitrage, Like if we see 627 00:36:14,680 --> 00:36:17,960 Speaker 1: a twenty dollar bill on this table, well let's grab it. 628 00:36:18,239 --> 00:36:20,480 Speaker 1: What if we see a twenty dollar bill on the table, 629 00:36:20,520 --> 00:36:23,799 Speaker 1: but there's a grizzly bear over it, Like is that 630 00:36:24,000 --> 00:36:27,040 Speaker 1: rational that a twenty dollar bills there no, but the 631 00:36:27,120 --> 00:36:29,720 Speaker 1: problem is to pick up this twenty it's a grizzly 632 00:36:29,760 --> 00:36:34,600 Speaker 1: bear there. So sometimes it's it's not frictionless to arbitrage prices, 633 00:36:34,640 --> 00:36:37,840 Speaker 1: which is a cordline assumption of the Fisher market, I passes, 634 00:36:38,239 --> 00:36:42,200 Speaker 1: is that competition will always drive prices to fundamental because 635 00:36:42,200 --> 00:36:46,560 Speaker 1: it's assumed it's easy to arbitrage. But that is totally 636 00:36:46,600 --> 00:36:50,400 Speaker 1: not true. And I would say the biggest issue with 637 00:36:50,640 --> 00:36:54,640 Speaker 1: quote unquote arbitrage on things like value or momentum is 638 00:36:54,760 --> 00:36:58,800 Speaker 1: career risk because to do those strategies, they're really long 639 00:36:59,000 --> 00:37:02,960 Speaker 1: duration kind of expected winners, but in the short one 640 00:37:03,360 --> 00:37:08,080 Speaker 1: they can get destroyed relative to standard benchmarks. We were 641 00:37:08,160 --> 00:37:12,440 Speaker 1: discussing the pain trade. The pain trade exactly and pain 642 00:37:12,520 --> 00:37:17,000 Speaker 1: trades ironically are the exact trades you want to own 643 00:37:17,120 --> 00:37:19,960 Speaker 1: if you want to have a sustainable out of sample 644 00:37:20,440 --> 00:37:23,440 Speaker 1: chance at outperformance, because now there's you want to have 645 00:37:23,480 --> 00:37:26,680 Speaker 1: a credible reason why other people on the side of 646 00:37:26,680 --> 00:37:29,799 Speaker 1: this trade or not make a good decision over overreaction, 647 00:37:29,880 --> 00:37:32,359 Speaker 1: bad news, unreaction, good news, or what have you. Then, 648 00:37:32,400 --> 00:37:34,520 Speaker 1: on the other hand, we understand, well, what are the 649 00:37:34,560 --> 00:37:37,479 Speaker 1: other competitive players in the market doing and why aren't 650 00:37:37,520 --> 00:37:39,520 Speaker 1: they already doing this? And it's usually because they like 651 00:37:39,640 --> 00:37:42,680 Speaker 1: their jobs a lot more than they like actually take 652 00:37:42,760 --> 00:37:47,120 Speaker 1: advantage of anomalies. That that's the famous Kings quote. Better 653 00:37:47,200 --> 00:37:50,879 Speaker 1: to fail conventionally than succeed un convention exactly. And there's 654 00:37:50,960 --> 00:37:53,560 Speaker 1: tons of research about this. It all boils down what 655 00:37:53,600 --> 00:37:56,920 Speaker 1: they call the principal agent conflict. There's there's a classic 656 00:37:56,960 --> 00:38:00,120 Speaker 1: theory paper um under Cipher and rob Vision and in 657 00:38:00,239 --> 00:38:03,200 Speaker 1: general Finance ninety seven is called limits of arbitrage, and 658 00:38:03,239 --> 00:38:06,360 Speaker 1: they make this very simple point. We all know what works. 659 00:38:06,880 --> 00:38:10,040 Speaker 1: The problem is in the short run, it may not work, 660 00:38:10,320 --> 00:38:14,160 Speaker 1: especially relative to other stuff. And to the extent that 661 00:38:14,239 --> 00:38:18,440 Speaker 1: I can't credibly convince my investors that I'm not an idiot, 662 00:38:18,480 --> 00:38:20,960 Speaker 1: even though I just lost twenty points to the index 663 00:38:21,320 --> 00:38:24,000 Speaker 1: and they pull my capital, I'm actually not in a 664 00:38:24,080 --> 00:38:26,480 Speaker 1: position to take advantage of this, so I kind of 665 00:38:26,520 --> 00:38:30,440 Speaker 1: hold back. So the only way to really exploit true 666 00:38:30,719 --> 00:38:34,239 Speaker 1: active anomalies is you need to one have a process 667 00:38:34,360 --> 00:38:37,799 Speaker 1: that takes advantage of some bias problem. But then more 668 00:38:37,840 --> 00:38:41,759 Speaker 1: importantly is you need to couple the capital that's there 669 00:38:41,760 --> 00:38:45,000 Speaker 1: to exploit and make sure it has the same duration 670 00:38:45,160 --> 00:38:48,400 Speaker 1: as the anomaly it's trying to exploit, which is long term, 671 00:38:48,440 --> 00:38:51,040 Speaker 1: so long term duration on the capital, long time duration 672 00:38:51,080 --> 00:38:54,799 Speaker 1: on the anomaly, short term human behavior getting in the 673 00:38:54,800 --> 00:38:58,960 Speaker 1: way exactly. And its analogy is like the bank that 674 00:38:58,960 --> 00:39:02,880 Speaker 1: that we discussed earlier, where a bank lands long borrows 675 00:39:02,920 --> 00:39:06,160 Speaker 1: short great most of the time, but sometimes you have 676 00:39:06,200 --> 00:39:09,120 Speaker 1: a run on the bank. Same thing with value strategies, 677 00:39:09,520 --> 00:39:13,560 Speaker 1: long duration opportunity that more often than not gets coupled 678 00:39:13,560 --> 00:39:17,000 Speaker 1: with short duration capital. Sometimes there's a run on the bank. 679 00:39:17,120 --> 00:39:20,000 Speaker 1: And when that run on the bank occurs, the winner 680 00:39:20,040 --> 00:39:22,600 Speaker 1: in that trade ends up being the Warren buffets, the 681 00:39:22,600 --> 00:39:26,200 Speaker 1: guys that just hold onto these things like grim death 682 00:39:26,719 --> 00:39:29,520 Speaker 1: and will not sell. I have a friend who runs 683 00:39:29,600 --> 00:39:34,480 Speaker 1: a value hedge funds, if there's such a thing, and 684 00:39:34,560 --> 00:39:38,760 Speaker 1: he says he'll go through the pain trade for quarters 685 00:39:38,760 --> 00:39:41,200 Speaker 1: and years at a time, and he said he's been 686 00:39:41,239 --> 00:39:45,080 Speaker 1: doing it for forty years. He knows when the portfolio 687 00:39:45,160 --> 00:39:48,320 Speaker 1: is going to start out performing because usually just before 688 00:39:48,440 --> 00:39:51,640 Speaker 1: he starts getting all sorts of inquiries about redemption and 689 00:39:51,680 --> 00:39:54,800 Speaker 1: people have had enough, and it's usually at that moment 690 00:39:54,840 --> 00:39:58,160 Speaker 1: when when the wheel is turning definitely, we we we 691 00:39:58,320 --> 00:40:03,480 Speaker 1: know multiple multibillion dollar hedge for manasures with heavy value 692 00:40:03,520 --> 00:40:06,560 Speaker 1: focus that are literally out of business because of the 693 00:40:06,600 --> 00:40:09,680 Speaker 1: back half of two thousand fifteen because deep value just 694 00:40:09,920 --> 00:40:15,120 Speaker 1: got destroyed and redemptions just overwhelmed their ability to convince 695 00:40:15,120 --> 00:40:19,160 Speaker 1: the capital stage. So so let's talk about career risk, 696 00:40:19,280 --> 00:40:23,080 Speaker 1: and let's talk about running money in real time. You 697 00:40:23,160 --> 00:40:26,520 Speaker 1: run a model, you run multiple models, multiple ETFs, but 698 00:40:26,640 --> 00:40:30,399 Speaker 1: you run a model that essentially is two sleeves. One 699 00:40:30,520 --> 00:40:34,680 Speaker 1: is value and the other is is the momentum side. 700 00:40:35,320 --> 00:40:39,600 Speaker 1: And invariably one of those two sleeves. And by the way, 701 00:40:39,640 --> 00:40:41,399 Speaker 1: I've explained this to people and the like, so wait, 702 00:40:41,440 --> 00:40:44,480 Speaker 1: they first they screened for value and then they screen 703 00:40:44,560 --> 00:40:48,160 Speaker 1: for momentum. No, these are a dual model where there 704 00:40:48,200 --> 00:40:53,960 Speaker 1: is simultaneously offsetting value and momentum. Uh, two different screens 705 00:40:53,960 --> 00:40:58,759 Speaker 1: and two different pools of stocks. But invariably one of 706 00:40:58,800 --> 00:41:01,719 Speaker 1: those sleeves is getting She'll act usually when one is 707 00:41:01,760 --> 00:41:05,480 Speaker 1: doing well, the other is doing poorly. Number one, how 708 00:41:05,520 --> 00:41:08,680 Speaker 1: does that make money over the long haul? And Number two? 709 00:41:09,400 --> 00:41:12,440 Speaker 1: What happens in the real world with all but the 710 00:41:12,480 --> 00:41:15,680 Speaker 1: most savvy institutions or individuals who may have money in 711 00:41:15,719 --> 00:41:19,640 Speaker 1: a portfolio like that. Sure, So so the way um 712 00:41:19,800 --> 00:41:23,200 Speaker 1: that value momentum work in a combination, whereas you mentioned, 713 00:41:23,239 --> 00:41:27,800 Speaker 1: it's not about an integrated package. It's about pure value 714 00:41:28,040 --> 00:41:32,080 Speaker 1: focusing on that religion, and then pure momentum focused on 715 00:41:32,080 --> 00:41:35,480 Speaker 1: that religion, combining the two and they happen to have 716 00:41:35,640 --> 00:41:39,839 Speaker 1: this very great dynamic relationship where they're like Yin and yang. 717 00:41:39,840 --> 00:41:42,440 Speaker 1: When one is blown up, the other one on average 718 00:41:42,480 --> 00:41:45,560 Speaker 1: tends to be working. So you get amazing diversification benefits. 719 00:41:45,840 --> 00:41:48,520 Speaker 1: Whereas if you look at either of those strategies as 720 00:41:48,520 --> 00:41:51,279 Speaker 1: a standalone basis, you know you're gonna want to jump 721 00:41:51,320 --> 00:41:55,160 Speaker 1: off a bridge it's too volatile. But that combination basically 722 00:41:55,200 --> 00:41:59,040 Speaker 1: gives you more survivability. From like a human psychology standpoint, 723 00:41:59,440 --> 00:42:02,840 Speaker 1: pure value, how you im pure momentum combined ran in 724 00:42:02,880 --> 00:42:06,400 Speaker 1: a very active way, can still have opportunities to have 725 00:42:06,719 --> 00:42:10,919 Speaker 1: multi year underperformance, but it's more sustainable than just being 726 00:42:10,920 --> 00:42:13,719 Speaker 1: a pure value person or a pure momentum person where 727 00:42:14,080 --> 00:42:18,280 Speaker 1: you could go for five ten years in theory of underperforming, 728 00:42:18,400 --> 00:42:21,880 Speaker 1: and who can do that? Even I would have problems, 729 00:42:22,320 --> 00:42:24,880 Speaker 1: you know, sticking to the model probably and I'm like 730 00:42:25,040 --> 00:42:27,560 Speaker 1: a cold believer in this stuff. So so what do 731 00:42:27,600 --> 00:42:29,600 Speaker 1: you say to somebody who says, hey, I'm in this 732 00:42:29,680 --> 00:42:34,239 Speaker 1: portfolio for three years. I understand it intellectually, but you're 733 00:42:34,320 --> 00:42:37,800 Speaker 1: under performing the benchmarked by forty basis points for three years. 734 00:42:38,800 --> 00:42:41,960 Speaker 1: How do you communicate, Well, that's part of the model 735 00:42:42,040 --> 00:42:45,600 Speaker 1: that's not unexpected, and soon it will be out performing 736 00:42:45,760 --> 00:42:48,600 Speaker 1: and by a substantial by file undred basis points. How 737 00:42:48,640 --> 00:42:51,600 Speaker 1: do you communicate that? So, the way we communicated is 738 00:42:51,680 --> 00:42:54,040 Speaker 1: this is not for everyone, it's for we have a 739 00:42:54,160 --> 00:42:57,360 Speaker 1: very segmented component of the marketplace where we need to 740 00:42:57,440 --> 00:43:02,359 Speaker 1: identify long duration cap roll that's really sophisticated and has 741 00:43:02,480 --> 00:43:08,160 Speaker 1: minimal agency conflicts where their career doesn't really amiable consultants, 742 00:43:08,440 --> 00:43:11,680 Speaker 1: No consultants, no, it's it literally who wants to take 743 00:43:11,719 --> 00:43:14,359 Speaker 1: care of their money best, the guy who owns their 744 00:43:14,360 --> 00:43:17,520 Speaker 1: own money because they actually have horizon, they don't have careers, 745 00:43:17,640 --> 00:43:20,879 Speaker 1: not gonna fire themselves, and they just want to maximize 746 00:43:20,880 --> 00:43:24,480 Speaker 1: their best chance of long term expected compounding. That is 747 00:43:24,520 --> 00:43:28,560 Speaker 1: the segment that we talked to. That's a really specific, 748 00:43:28,760 --> 00:43:33,000 Speaker 1: very specific niche, and the reason we're so hyper focus 749 00:43:33,080 --> 00:43:36,400 Speaker 1: on that niche is going back to that sustainable, active 750 00:43:36,400 --> 00:43:39,960 Speaker 1: framework where you need a couple long duration arbitrage with 751 00:43:40,080 --> 00:43:43,239 Speaker 1: long duration capital in order for it to be a victory. 752 00:43:43,760 --> 00:43:47,319 Speaker 1: You that's the only way you can believably exploit these 753 00:43:47,360 --> 00:43:51,640 Speaker 1: anomalies is the capital. The source of capital, and the 754 00:43:51,840 --> 00:43:54,360 Speaker 1: education of that capital and its ability to stick to 755 00:43:54,360 --> 00:43:59,080 Speaker 1: the program is more important than the nuance of your model. Yeah, Like, 756 00:43:59,280 --> 00:44:02,560 Speaker 1: we can do a billion perturbations of buy cheap, they're 757 00:44:02,600 --> 00:44:05,400 Speaker 1: all gonna be nine correlated. Do we think ours is 758 00:44:05,440 --> 00:44:08,600 Speaker 1: marginally better than Joe blows down the street. Sure, but 759 00:44:09,239 --> 00:44:11,000 Speaker 1: you know if you stuck a gun to my head 760 00:44:11,160 --> 00:44:13,400 Speaker 1: and said which value molo do you want, I'd be like, 761 00:44:13,480 --> 00:44:16,080 Speaker 1: they're all good. That's not the hard part. The hard 762 00:44:16,120 --> 00:44:19,239 Speaker 1: part is making sure the money that's in it is 763 00:44:19,520 --> 00:44:23,239 Speaker 1: able to actually exploit it the duration of that. Yeah, 764 00:44:23,440 --> 00:44:25,880 Speaker 1: and so we that's why we have this saying, like 765 00:44:25,960 --> 00:44:29,160 Speaker 1: most products on the street, they're they're sold, not bought. 766 00:44:29,840 --> 00:44:32,520 Speaker 1: For our strategies, we say no, no, we have to 767 00:44:32,560 --> 00:44:36,040 Speaker 1: have our products be bought, not sold, because it's more 768 00:44:36,040 --> 00:44:41,160 Speaker 1: important that our clients and investors understand explicitly, maybe even 769 00:44:41,200 --> 00:44:44,160 Speaker 1: more than we even understand it, how and why this works. 770 00:44:44,480 --> 00:44:47,080 Speaker 1: Because it's not it's not about us being smarter than 771 00:44:47,080 --> 00:44:50,160 Speaker 1: the next guy. There's already hundred peach d guys around here. 772 00:44:50,440 --> 00:44:52,160 Speaker 1: They got higher i q s and I could ever 773 00:44:52,280 --> 00:44:55,520 Speaker 1: dream of. That's not our edge, our edges getting the 774 00:44:55,640 --> 00:45:00,520 Speaker 1: capital matched with a reasonable process that's good enough for 775 00:45:00,560 --> 00:45:05,319 Speaker 1: our you know, not brains, that's gonna be. That's the 776 00:45:05,320 --> 00:45:08,799 Speaker 1: buffet trade basically. So let's talk about your dissertation with 777 00:45:08,840 --> 00:45:12,399 Speaker 1: Eugene Fama. We we mentioned that he was your your advisor. 778 00:45:12,760 --> 00:45:15,600 Speaker 1: What's it like pitching momentum to the father of the 779 00:45:15,600 --> 00:45:19,239 Speaker 1: efficient market hypothesis? So Cliff did value and momentum to 780 00:45:19,360 --> 00:45:24,080 Speaker 1: the vastness. I actually pitched him on value exclusive. I 781 00:45:24,120 --> 00:45:27,000 Speaker 1: wasn't going to touch the momentum, pain trade and a 782 00:45:27,080 --> 00:45:31,560 Speaker 1: dissertation because I wasn't that a wild as Cliff was. Um. 783 00:45:31,600 --> 00:45:33,520 Speaker 1: But what I did is, you know, I don't I 784 00:45:33,560 --> 00:45:37,360 Speaker 1: has always been a stock picker. Reading Ben Graham, warm 785 00:45:37,480 --> 00:45:39,839 Speaker 1: off its stuffed, I was blue in the face. I 786 00:45:39,920 --> 00:45:43,320 Speaker 1: believed that that was the way of the world. Um. 787 00:45:43,360 --> 00:45:45,240 Speaker 1: And so obviously, you know, you have the most famous 788 00:45:45,280 --> 00:45:47,520 Speaker 1: guy in the world that says no, that's never gonna work. 789 00:45:48,120 --> 00:45:50,319 Speaker 1: Screw this guy. I'm gonna figure out how to like, 790 00:45:50,680 --> 00:45:53,040 Speaker 1: you know, let's see if we can an outsmart this guy. 791 00:45:53,080 --> 00:45:55,080 Speaker 1: So what I did is, um, I'm sure if we 792 00:45:55,080 --> 00:45:59,960 Speaker 1: were like Joe Greenblatt, a little little book, little yeah, 793 00:46:00,040 --> 00:46:03,040 Speaker 1: great book, great ideas. He has this organization called Value 794 00:46:03,040 --> 00:46:05,920 Speaker 1: Messrs Club UM, which is ah, it's basically like an 795 00:46:05,920 --> 00:46:08,960 Speaker 1: invite only group of all these hedge fund managers and 796 00:46:09,000 --> 00:46:12,520 Speaker 1: really smart kind of fundamental stock pickers UM. And you've 797 00:46:12,520 --> 00:46:14,279 Speaker 1: been doing it since two thousand. I was like, hey, 798 00:46:14,320 --> 00:46:17,160 Speaker 1: this is a really great data source where there's all 799 00:46:17,160 --> 00:46:20,200 Speaker 1: these like full scale stock pitches from the by side. 800 00:46:20,560 --> 00:46:23,160 Speaker 1: Let's look at how it's done over time's let me 801 00:46:23,200 --> 00:46:27,360 Speaker 1: guess they stunt the joint on. Well no, actually interesting enough. 802 00:46:27,520 --> 00:46:31,839 Speaker 1: Well it's kinda but in an indirect way. So when 803 00:46:31,840 --> 00:46:35,640 Speaker 1: you actually look at the performance of as a whole, 804 00:46:35,800 --> 00:46:38,760 Speaker 1: they're actually pretty good. Like these people had real value. 805 00:46:38,960 --> 00:46:41,480 Speaker 1: It's unclear that if you paid in their funds after 806 00:46:41,560 --> 00:46:46,319 Speaker 1: the but there's certainly evidence that these guys have some 807 00:46:46,440 --> 00:46:49,759 Speaker 1: skill and an especially when you get that segmented down 808 00:46:49,760 --> 00:46:54,640 Speaker 1: to like the small value, there's no doubt these this 809 00:46:54,719 --> 00:46:57,600 Speaker 1: group has a ton of skill. There's a shortage of information, 810 00:46:57,640 --> 00:47:00,319 Speaker 1: there's not a lot of coverage, there's more risk's whole bunch. 811 00:47:00,400 --> 00:47:02,640 Speaker 1: When you read there, when you read their thesis, a 812 00:47:02,680 --> 00:47:05,400 Speaker 1: lot of these guys are talking about long duration anomalies 813 00:47:05,440 --> 00:47:08,000 Speaker 1: and like, hey, the cell side is crazy because they're 814 00:47:08,040 --> 00:47:09,920 Speaker 1: trying to beat the So a lot of it made 815 00:47:09,920 --> 00:47:12,800 Speaker 1: intuitive sense, um, and it was all good. I literally 816 00:47:12,800 --> 00:47:15,680 Speaker 1: read every single one of these stock pitches catalog did. 817 00:47:16,000 --> 00:47:18,120 Speaker 1: I had them all database by, Like what did they 818 00:47:18,200 --> 00:47:20,640 Speaker 1: mentioned as to why they liked this idea? Would have 819 00:47:20,719 --> 00:47:26,319 Speaker 1: you one part of it? I had a theory papers well, 820 00:47:26,640 --> 00:47:30,680 Speaker 1: which was beyond this discussion. But um, right, this thing up. 821 00:47:30,760 --> 00:47:34,160 Speaker 1: It actually says that these value investors actually do have skill. 822 00:47:34,760 --> 00:47:38,000 Speaker 1: And you know the fisher marketypothsis. It just it seems 823 00:47:38,040 --> 00:47:40,400 Speaker 1: to be some slack in it, which is fine, um, 824 00:47:40,480 --> 00:47:42,040 Speaker 1: you know. So so I sent it off to him 825 00:47:42,040 --> 00:47:43,920 Speaker 1: and of course, I you know, the first team I 826 00:47:43,920 --> 00:47:47,800 Speaker 1: get is basically no, this is wronging a conclusions false. Um. 827 00:47:48,000 --> 00:47:50,000 Speaker 1: So I'm like, great, it just wastes the year of 828 00:47:50,000 --> 00:47:52,520 Speaker 1: my life and I'm totally scared. But you have to 829 00:47:52,719 --> 00:47:56,239 Speaker 1: you can he I'm told he's pretty open minded, very 830 00:47:56,239 --> 00:48:00,600 Speaker 1: openustness said, listen, I think you're wrong, Prove I'm I'm 831 00:48:00,600 --> 00:48:04,040 Speaker 1: not correct exactly so. And and this is my like, 832 00:48:04,080 --> 00:48:06,360 Speaker 1: oh my god, I'm dead moment. So of course I 833 00:48:06,480 --> 00:48:08,839 Speaker 1: run down. I'm like, you know, and everyone calls him 834 00:48:08,880 --> 00:48:12,080 Speaker 1: prof fam I'm sure like Clifaz's price, I would never 835 00:48:12,200 --> 00:48:14,840 Speaker 1: call him by his first team. Yeah he's so gane. 836 00:48:14,880 --> 00:48:17,640 Speaker 1: Let me tell you why. Yeah, he's just too He's 837 00:48:17,680 --> 00:48:20,600 Speaker 1: too steadily. Like I just feel like, you know, I 838 00:48:20,600 --> 00:48:22,880 Speaker 1: don't want so many people I have a lot of 839 00:48:23,400 --> 00:48:25,440 Speaker 1: I'm not a big E M H guy, although I 840 00:48:26,040 --> 00:48:30,080 Speaker 1: the weak version of it makes sense, but there are 841 00:48:30,080 --> 00:48:32,399 Speaker 1: so many people I have all this respect for who 842 00:48:32,520 --> 00:48:36,359 Speaker 1: just sing say the world about him? Yeah, I mean, yeah, 843 00:48:36,600 --> 00:48:38,840 Speaker 1: a little off track, but as just a human being. 844 00:48:39,360 --> 00:48:42,600 Speaker 1: You know, the guy grinds every day. He's super honest, 845 00:48:42,640 --> 00:48:46,160 Speaker 1: super humble, works his face off, Like I don't care 846 00:48:46,200 --> 00:48:49,480 Speaker 1: if he's bacon donuts. I like this dude. Um. He 847 00:48:49,640 --> 00:48:52,600 Speaker 1: happens to be a Nobel Prize winner and that's awesome, 848 00:48:53,000 --> 00:48:55,279 Speaker 1: but but it's more about a fundamental respect for just 849 00:48:55,960 --> 00:48:58,799 Speaker 1: working his whole process. Yeah, what he's all about, like 850 00:48:58,960 --> 00:49:01,600 Speaker 1: not even death act. He's a financial economists. I just 851 00:49:01,719 --> 00:49:04,239 Speaker 1: like his the way it carries himself. You know. That's 852 00:49:04,280 --> 00:49:07,520 Speaker 1: why I said the exact same thing about Charlie Ellis, 853 00:49:07,520 --> 00:49:10,279 Speaker 1: who was a guest on the show Who and I 854 00:49:10,360 --> 00:49:12,560 Speaker 1: and I after the show, we walked downtown. I spent 855 00:49:12,640 --> 00:49:15,239 Speaker 1: like an extra hours with him, and I came away 856 00:49:15,280 --> 00:49:17,799 Speaker 1: with like, this is the finest human being I've ever 857 00:49:17,840 --> 00:49:19,919 Speaker 1: met in my life. And I'm hearing the same sort 858 00:49:19,920 --> 00:49:22,399 Speaker 1: of thing from the same thing. Just good dude, Like 859 00:49:22,400 --> 00:49:24,080 Speaker 1: like if I was in the Marine Corps and I 860 00:49:24,120 --> 00:49:28,040 Speaker 1: could transplant him fifty years or I want to, like, 861 00:49:28,120 --> 00:49:30,880 Speaker 1: this guy is good to go it regardless of what 862 00:49:30,920 --> 00:49:33,560 Speaker 1: he knows about finance. But so back to that, I 863 00:49:33,640 --> 00:49:35,759 Speaker 1: ran down there and and it was the same thing. 864 00:49:35,760 --> 00:49:39,800 Speaker 1: Like his Cliff said, he's very very open minded empirical evidence, 865 00:49:39,840 --> 00:49:42,960 Speaker 1: scientific focus, like if you got the evidence, you run 866 00:49:43,000 --> 00:49:45,840 Speaker 1: the right robustant tests, like all good. Um, so go 867 00:49:45,920 --> 00:49:48,160 Speaker 1: down there. And you know, in my dissertation in the 868 00:49:48,320 --> 00:49:51,839 Speaker 1: abstract for this particular paper, you know, I made an 869 00:49:51,880 --> 00:49:55,759 Speaker 1: overstated claim. I said value investors beat the market. You know, 870 00:49:55,880 --> 00:50:00,920 Speaker 1: He's like, no, the sample value investors you analyze be 871 00:50:01,000 --> 00:50:03,279 Speaker 1: at the market. And so literally it was like that 872 00:50:03,400 --> 00:50:06,600 Speaker 1: two or three word difference that because semantics matter and 873 00:50:06,600 --> 00:50:09,200 Speaker 1: that kind of stuff, because one is an overstatement and 874 00:50:09,239 --> 00:50:12,200 Speaker 1: the other is within the sub slept set of value managers. 875 00:50:13,200 --> 00:50:17,040 Speaker 1: I analyzed, they clearly have some skill, but you can't 876 00:50:17,080 --> 00:50:21,239 Speaker 1: say that value the market. And I was like, he's 877 00:50:21,280 --> 00:50:24,720 Speaker 1: being very precise, very precise, which was a great lesson. 878 00:50:25,040 --> 00:50:27,920 Speaker 1: And then and to be more precise on that particular thing. 879 00:50:28,280 --> 00:50:30,719 Speaker 1: This is not really in the dissertation because it's this 880 00:50:30,760 --> 00:50:33,360 Speaker 1: is a little bit too practitioner focus, I would say. 881 00:50:33,360 --> 00:50:35,759 Speaker 1: But after the fact we said, wow, this is incredible. 882 00:50:35,800 --> 00:50:39,040 Speaker 1: You have all these people that spend all this time, 883 00:50:39,560 --> 00:50:43,360 Speaker 1: incredible effort in data collection information come up with a 884 00:50:43,440 --> 00:50:47,399 Speaker 1: thesis on the stock pitch. Um, I'm really curious, can 885 00:50:47,440 --> 00:50:51,600 Speaker 1: this be quanted out? Turns out that we looked at 886 00:50:51,640 --> 00:50:55,040 Speaker 1: like that quant value agorithm, which basically is is essentially 887 00:50:55,440 --> 00:50:58,239 Speaker 1: a computer version of what the Value Investors Club guys 888 00:50:58,280 --> 00:51:03,160 Speaker 1: do by cheap high quality firms with a ton of 889 00:51:03,200 --> 00:51:06,440 Speaker 1: analysis on like the quality component, but cheapness is is 890 00:51:06,480 --> 00:51:10,360 Speaker 1: a is a primary. Turns out that the correlation between 891 00:51:10,400 --> 00:51:15,200 Speaker 1: just buying like a superactive cheap high quality basket is 892 00:51:15,280 --> 00:51:19,560 Speaker 1: essentially the same and very very highly correlated with kind 893 00:51:19,560 --> 00:51:22,800 Speaker 1: of what quote unquote the alpha generation is from these 894 00:51:22,800 --> 00:51:25,440 Speaker 1: stock picker people. So you know it's you know, what 895 00:51:25,600 --> 00:51:28,319 Speaker 1: is alpha? What is beta? Who knows? Um? You know, 896 00:51:28,760 --> 00:51:31,160 Speaker 1: alpha is just intercept on a regression where if you 897 00:51:31,160 --> 00:51:33,720 Speaker 1: put enough factors in there, obviously alpha is always zero, 898 00:51:34,080 --> 00:51:37,120 Speaker 1: but to some extent of you know, super concentrated. Wait 899 00:51:37,120 --> 00:51:39,759 Speaker 1: when you say, obviously alpha is always zero, but is 900 00:51:39,800 --> 00:51:42,640 Speaker 1: it always zero? It is if you keep adding factors 901 00:51:42,680 --> 00:51:46,600 Speaker 1: that explain the variants. Because because alpha, so you risk adjusted. 902 00:51:46,840 --> 00:51:49,640 Speaker 1: You once you once you go through all those different dimensions, 903 00:51:50,480 --> 00:51:54,680 Speaker 1: since we're talking about Chicago, eventually you can rationalize where 904 00:51:54,719 --> 00:51:58,520 Speaker 1: all that alpha comes and eventually alpha becomes beta. Yeah, exactly, 905 00:51:58,520 --> 00:52:01,880 Speaker 1: because all it is Alpha is literally just when you 906 00:52:01,920 --> 00:52:05,760 Speaker 1: calculate this stuff formally, beta is the coefficient on the factor. 907 00:52:05,840 --> 00:52:08,200 Speaker 1: Alpha is just kind of the average intercept, the kind 908 00:52:08,200 --> 00:52:11,319 Speaker 1: of the extra you get that's unexplained for. So the 909 00:52:11,360 --> 00:52:15,240 Speaker 1: deviation that you're looking for, why it occurs? Yeah, after 910 00:52:15,360 --> 00:52:18,120 Speaker 1: controlling for all these other quote unquote risk factors. But 911 00:52:18,360 --> 00:52:21,399 Speaker 1: let's take momentum for example. Okay, let's say we think 912 00:52:21,480 --> 00:52:25,560 Speaker 1: momentum is alpha. If you run momentum and you control 913 00:52:25,680 --> 00:52:29,360 Speaker 1: for market size, value, blah blah blah, you're gonna have 914 00:52:29,440 --> 00:52:31,800 Speaker 1: a huge alpha. So what do you do to control 915 00:52:31,840 --> 00:52:34,719 Speaker 1: for the alpha momentum? Throw a momentum factor on there. Now, 916 00:52:34,760 --> 00:52:37,359 Speaker 1: what happens the momentum strategy they have no alpha. So 917 00:52:37,760 --> 00:52:40,520 Speaker 1: now is that because they don't work and they're not 918 00:52:40,640 --> 00:52:42,880 Speaker 1: miss price or is that just because you controlled for 919 00:52:42,960 --> 00:52:46,800 Speaker 1: the momentum factor to say that momentum doesn't work anymore. Well, no, 920 00:52:46,960 --> 00:52:50,360 Speaker 1: momentum still works and it's been embraced in the factor. 921 00:52:50,760 --> 00:52:53,640 Speaker 1: But that doesn't necessarily mean that that factor is a 922 00:52:53,680 --> 00:52:57,920 Speaker 1: true risk factor. What if the returns associated with it 923 00:52:58,000 --> 00:53:02,120 Speaker 1: are associated with miss pricing problem, not like fundamental risks, 924 00:53:02,200 --> 00:53:05,480 Speaker 1: like it co varies with your future consumption or whatever 925 00:53:06,000 --> 00:53:09,680 Speaker 1: you know, fancy you know macro or model that some 926 00:53:09,719 --> 00:53:11,960 Speaker 1: economists is coming up with. And so I think the 927 00:53:12,040 --> 00:53:15,400 Speaker 1: problem with that the idea of alpha's and beta's is 928 00:53:15,440 --> 00:53:20,000 Speaker 1: alpha is an intuitive concept, is excess return controlling for 929 00:53:20,080 --> 00:53:24,160 Speaker 1: a bunch of risks. But the mechanical construct, it's a 930 00:53:24,200 --> 00:53:28,080 Speaker 1: statistical item and it can be totally manipulated. Where obviously 931 00:53:28,120 --> 00:53:30,680 Speaker 1: all alpha can become beta because you just put the 932 00:53:30,719 --> 00:53:33,640 Speaker 1: alpha generator on the beta side and you can go 933 00:53:33,719 --> 00:53:36,200 Speaker 1: buy it. But just because it can be beta, that 934 00:53:36,239 --> 00:53:38,479 Speaker 1: doesn't mean it's not alpha doesn't mean it's not real 935 00:53:38,760 --> 00:53:40,920 Speaker 1: or at least for that subset, And it doesn't mean 936 00:53:40,920 --> 00:53:43,680 Speaker 1: it's It's not easy to explain, right, because momentum is 937 00:53:43,680 --> 00:53:46,800 Speaker 1: a great example. Momentum is underperformed as a long short 938 00:53:46,840 --> 00:53:50,040 Speaker 1: factor for arguably five to ten years. Everyone's like, oh, 939 00:53:50,080 --> 00:53:53,680 Speaker 1: it's dead. Yeah. One of my old bosses, Chris Gates, 940 00:53:53,680 --> 00:53:56,640 Speaker 1: he wrote the paper like the long World's longest back tests. 941 00:53:56,920 --> 00:54:00,360 Speaker 1: They get data back and he actually expecially says in 942 00:54:00,400 --> 00:54:04,880 Speaker 1: the abstract momentum factor has underperformed for tenure cycles like 943 00:54:05,040 --> 00:54:09,279 Speaker 1: seven times. So this is this underperformance recently a momentum Yeah, 944 00:54:09,320 --> 00:54:12,759 Speaker 1: it's not all that operational, it's just so so one 945 00:54:12,800 --> 00:54:15,200 Speaker 1: of the one of the things you mentioned before about 946 00:54:15,680 --> 00:54:18,400 Speaker 1: the two two issues you look at, which is the 947 00:54:18,440 --> 00:54:23,840 Speaker 1: behavioral side and and the principal agent side. So I 948 00:54:23,880 --> 00:54:27,839 Speaker 1: would imagine someone like you looks at the FED with 949 00:54:27,960 --> 00:54:30,439 Speaker 1: Quie and up and all that stuff and says, yeah, 950 00:54:30,440 --> 00:54:33,560 Speaker 1: we don't care about that. It's not. What matters is 951 00:54:33,560 --> 00:54:38,640 Speaker 1: is the behavioral and the agency issue, not all these externalities. 952 00:54:39,120 --> 00:54:42,880 Speaker 1: It's all about what is the signal? What is the noise? 953 00:54:43,880 --> 00:54:47,520 Speaker 1: The signal is the huge It just driven from the 954 00:54:47,600 --> 00:54:50,680 Speaker 1: humans evolved in the game and the dynamics and the 955 00:54:50,760 --> 00:54:52,640 Speaker 1: rules of the game they play and how that shapes 956 00:54:52,680 --> 00:54:56,319 Speaker 1: their own synips. That doesn't change no matter what. I 957 00:54:56,360 --> 00:54:59,680 Speaker 1: don't care about g DP what the FED says, because 958 00:54:59,680 --> 00:55:03,040 Speaker 1: it's relevant. Human behavior stay indo chain, stay in the 959 00:55:03,080 --> 00:55:06,239 Speaker 1: same in human incentives are stay in the same in 960 00:55:06,280 --> 00:55:09,640 Speaker 1: the institutional construct that we currently live in, which is 961 00:55:10,120 --> 00:55:13,920 Speaker 1: primarily driven by a lot of delegated asset management. That's 962 00:55:13,920 --> 00:55:16,919 Speaker 1: funny because as we're as we're recording this, the FET 963 00:55:17,040 --> 00:55:20,200 Speaker 1: is meeting and uh literally the news is coming out 964 00:55:20,280 --> 00:55:22,279 Speaker 1: the second and we won't even talk about it because 965 00:55:22,320 --> 00:55:26,320 Speaker 1: it's meaningless. Instead, let's in the last ten or fifteen 966 00:55:26,360 --> 00:55:29,279 Speaker 1: minutes I have you, let's get to some of my 967 00:55:29,440 --> 00:55:35,120 Speaker 1: favorite questions. Um, well, you mentioned Cliff ass Nests. Who 968 00:55:35,160 --> 00:55:38,879 Speaker 1: else were other quants that you you admired or who 969 00:55:38,880 --> 00:55:41,960 Speaker 1: were mentors of yours? Tell tell us the people who 970 00:55:42,040 --> 00:55:45,439 Speaker 1: who influenced your approach to invest in Sure, I'd say 971 00:55:45,520 --> 00:55:48,440 Speaker 1: the danser directly like the quants that I admire. Obviously, 972 00:55:48,640 --> 00:55:51,120 Speaker 1: Cliff as nous I like a lot. He does value momentum. 973 00:55:51,520 --> 00:55:54,839 Speaker 1: HRS a great firm. Uh, you know, booth at Ata 974 00:55:55,000 --> 00:55:58,360 Speaker 1: is great. They figured out how to capture small value premium. 975 00:55:58,640 --> 00:56:01,839 Speaker 1: And I think probably the most underrespected or under appreciated 976 00:56:01,920 --> 00:56:06,120 Speaker 1: quant is Jack Bogel at Vanguard because indexing is a 977 00:56:06,120 --> 00:56:10,359 Speaker 1: form of systematic quant investing. It's just your your systematically 978 00:56:10,480 --> 00:56:15,200 Speaker 1: buying these market capuited passive indices. And for all intents 979 00:56:15,239 --> 00:56:19,200 Speaker 1: and purposes, he is a quantitative, systematic investor, and clearly 980 00:56:19,280 --> 00:56:22,560 Speaker 1: that's in a world of good for society. And his 981 00:56:22,680 --> 00:56:25,920 Speaker 1: alpha is we recognize that the cost structure is the 982 00:56:25,960 --> 00:56:29,280 Speaker 1: most important element investing, and if we could do everything 983 00:56:29,280 --> 00:56:32,839 Speaker 1: we can to reduce the cost factor, that's gonna our 984 00:56:32,960 --> 00:56:36,160 Speaker 1: beta is everybody else's is actually a form of alpha 985 00:56:36,560 --> 00:56:39,880 Speaker 1: if only you've given enough time. Yeah, costs and taxes, 986 00:56:40,800 --> 00:56:43,719 Speaker 1: or if you can minimize those somehow, that that is 987 00:56:44,200 --> 00:56:47,680 Speaker 1: always the answer now and that even they talk about 988 00:56:47,719 --> 00:56:51,279 Speaker 1: like active active is only bad to the extent that 989 00:56:51,400 --> 00:56:54,600 Speaker 1: it's the cost of achieving it. The net benefit is 990 00:56:54,600 --> 00:56:56,920 Speaker 1: not positive, it's negative because it goes in taxes and 991 00:56:56,960 --> 00:57:01,120 Speaker 1: fees to some idiot people. People are surprised when I said, 992 00:57:01,160 --> 00:57:04,280 Speaker 1: you know, Vanguard has a trillion dollars in active funds 993 00:57:04,280 --> 00:57:07,200 Speaker 1: that like really has anybody written a paper or or 994 00:57:07,320 --> 00:57:09,480 Speaker 1: or a column, and I may have to if nobody 995 00:57:09,520 --> 00:57:13,839 Speaker 1: has Jack Bogel the quant. I don't know if anyone has. 996 00:57:13,920 --> 00:57:16,640 Speaker 1: But so now now you've forced me to do this, 997 00:57:16,720 --> 00:57:18,640 Speaker 1: that's what's gonna happen. I think he might be the 998 00:57:18,680 --> 00:57:22,160 Speaker 1: world's greatest quant, just that no one really appreciate it. 999 00:57:22,400 --> 00:57:24,680 Speaker 1: I'm gonna have to quote you in this and you've 1000 00:57:24,760 --> 00:57:27,040 Speaker 1: just given me an idea. Now I have to get 1001 00:57:27,080 --> 00:57:30,959 Speaker 1: this out before the podcast goes up, so uh, it'll 1002 00:57:31,000 --> 00:57:34,960 Speaker 1: it'll be pretty interesting. So you've mentioned Buffett, You've mentioned Graham. 1003 00:57:35,040 --> 00:57:41,480 Speaker 1: What other investors have influenced your approach? I would say, um, 1004 00:57:41,520 --> 00:57:45,280 Speaker 1: not much beyond that, Like Graham taught me about, you know, 1005 00:57:45,320 --> 00:57:50,520 Speaker 1: thinking about businesses or stocks is businesses. Buffett actually didn't 1006 00:57:50,560 --> 00:57:52,640 Speaker 1: add any thing onto that. But I just like his 1007 00:57:52,800 --> 00:57:56,080 Speaker 1: like transparent approach and the whole idea that integrity is 1008 00:57:56,120 --> 00:57:58,240 Speaker 1: everything and in the end that's what you live and 1009 00:57:58,320 --> 00:58:00,520 Speaker 1: die by. And he has that old what were you know? 1010 00:58:00,720 --> 00:58:03,680 Speaker 1: You know, integrity spends a lifetime to build, five minutes 1011 00:58:03,680 --> 00:58:06,320 Speaker 1: to destroy, which it has nothing to do with investing, 1012 00:58:06,600 --> 00:58:08,680 Speaker 1: but it has everything to do with investing. Well, it 1013 00:58:08,720 --> 00:58:12,240 Speaker 1: has everything to do with working in the investment field exact. 1014 00:58:12,280 --> 00:58:16,080 Speaker 1: It's always you know, my my favorite line is no 1015 00:58:16,160 --> 00:58:18,840 Speaker 1: one has a patience to get rich slowly, and the 1016 00:58:18,880 --> 00:58:22,240 Speaker 1: people who are in a hurry invariably run into trouble. 1017 00:58:22,320 --> 00:58:25,200 Speaker 1: You got it. It's amazing. Let's talk about books you 1018 00:58:25,200 --> 00:58:28,080 Speaker 1: mentioned one or two earlier. What are some of your 1019 00:58:28,520 --> 00:58:32,600 Speaker 1: and fiction, nonfiction, investing, whatever, what What are some of 1020 00:58:32,640 --> 00:58:36,680 Speaker 1: your favorite books? Yeah, so, unfortunately I'm not a one 1021 00:58:36,720 --> 00:58:39,760 Speaker 1: of my weaknesses is I'm very pragmatic and I just 1022 00:58:39,880 --> 00:58:43,120 Speaker 1: read stuff that helps me get better. So you're reading 1023 00:58:43,120 --> 00:58:45,320 Speaker 1: more academic papers, Yeah, I read. I read a lot 1024 00:58:45,360 --> 00:58:48,000 Speaker 1: of journals, four books. Some of the things that heavily 1025 00:58:48,040 --> 00:58:50,880 Speaker 1: influenced the way I've thought about things, and I know 1026 00:58:51,000 --> 00:58:53,360 Speaker 1: you know it very well, like Dan Kahneman's book The 1027 00:58:53,760 --> 00:58:57,800 Speaker 1: Fastest Epic. Another one is, you know Taylor sustained that 1028 00:58:57,880 --> 00:59:00,960 Speaker 1: Nudge book. The whole idea of like liberty Ryan paternalism, 1029 00:59:01,080 --> 00:59:03,000 Speaker 1: I thought made a ton of sense because I used 1030 00:59:03,000 --> 00:59:05,360 Speaker 1: to be a libertarian. I was like, wait a secondaris 1031 00:59:05,440 --> 00:59:08,280 Speaker 1: humans involved and they make bad decisions. You have to 1032 00:59:08,320 --> 00:59:12,560 Speaker 1: have some bumpers up otherwise that someone just someone just 1033 00:59:12,720 --> 00:59:17,840 Speaker 1: ran maybe with Samantha b at the Libertarian convention, and 1034 00:59:17,960 --> 00:59:21,240 Speaker 1: one of the guys got booed for saying, I believe 1035 00:59:21,280 --> 00:59:25,560 Speaker 1: that we should have um people, the states should mandate 1036 00:59:26,120 --> 00:59:28,360 Speaker 1: tests for driving. We don't just give anyone a car. 1037 00:59:28,680 --> 00:59:31,480 Speaker 1: And they were booed by the Libertarians, and it's like, oh, 1038 00:59:31,520 --> 00:59:34,000 Speaker 1: so you guys don't understand humans at all. Yeah, yeah, 1039 00:59:34,200 --> 00:59:37,000 Speaker 1: and that's my big I mean, I'm a I'm gonna 1040 00:59:37,000 --> 00:59:40,280 Speaker 1: be a Gary Johnson voter. He was the one who 1041 00:59:40,360 --> 00:59:42,640 Speaker 1: was booed when he said, yes, you should. He's a 1042 00:59:42,680 --> 00:59:47,000 Speaker 1: pragmatic hematic libertarian. That's a subset of the part. And 1043 00:59:47,200 --> 00:59:50,200 Speaker 1: guess what, none of these political folks appealed to the 1044 00:59:50,240 --> 00:59:54,680 Speaker 1: pragmatic part. You always get extremes because that's what sells well. 1045 00:59:55,000 --> 00:59:58,439 Speaker 1: Was but yeah, give me one more book, the other one, 1046 00:59:58,760 --> 01:00:02,000 Speaker 1: a whole bunch of them. Chardini's books on like the 1047 01:00:02,040 --> 01:00:06,320 Speaker 1: science of persuadion, influence, influence, fifty scientific ways to say yes, 1048 01:00:06,440 --> 01:00:09,240 Speaker 1: like after re and that guy's stuff. It just made 1049 01:00:09,240 --> 01:00:13,640 Speaker 1: me rethink the whole world of of like human thinking 1050 01:00:13,680 --> 01:00:18,040 Speaker 1: and decision making from the perspective of like a marketing person, 1051 01:00:18,200 --> 01:00:21,720 Speaker 1: and how you get influence and bombarded every day in 1052 01:00:21,800 --> 01:00:24,680 Speaker 1: subconscious ways to do things you may or may not 1053 01:00:24,800 --> 01:00:26,960 Speaker 1: want to do. But it's very important, I think, to 1054 01:00:27,000 --> 01:00:30,760 Speaker 1: be aware of this influenced tactics out there, so one 1055 01:00:30,800 --> 01:00:33,160 Speaker 1: you can defend against it, and then too, you can 1056 01:00:33,240 --> 01:00:35,600 Speaker 1: use it to your advantage, you know, in a sensible, 1057 01:00:35,640 --> 01:00:40,000 Speaker 1: you know, high integrity way. I'm gonna out myself embarrassingly. 1058 01:00:40,360 --> 01:00:42,280 Speaker 1: I've had that book on my bookshelf for years. I 1059 01:00:42,320 --> 01:00:46,800 Speaker 1: still haven't read it. Unlivable. You're not the first want 1060 01:00:46,840 --> 01:00:48,520 Speaker 1: to say that. All right, we're down to our last 1061 01:00:48,600 --> 01:00:53,479 Speaker 1: few favorite questions. So if somebody, if a millennial's coming 1062 01:00:53,480 --> 01:00:56,960 Speaker 1: to you and says, I'm beginning my career in finance, 1063 01:00:57,480 --> 01:01:00,320 Speaker 1: what sort of uh, what sort of advice would you 1064 01:01:00,320 --> 01:01:04,400 Speaker 1: give them? So back to our discussion about manual labor, 1065 01:01:04,880 --> 01:01:09,280 Speaker 1: I would say, first, get mentally tough. So do sports. 1066 01:01:09,440 --> 01:01:13,240 Speaker 1: Do things that are painful that allow you to be tough. 1067 01:01:13,640 --> 01:01:17,120 Speaker 1: Adapt because we're in the world where it's gonna change, 1068 01:01:17,120 --> 01:01:19,560 Speaker 1: it's gonna be tough, it's gonna be adapting, and you're 1069 01:01:19,600 --> 01:01:22,840 Speaker 1: competing not with Americans, you're competing with the globe now. 1070 01:01:23,120 --> 01:01:24,800 Speaker 1: So you know, we have a lot of you know, 1071 01:01:24,840 --> 01:01:28,880 Speaker 1: my old students are Chinese guys, and these guys grind, 1072 01:01:29,320 --> 01:01:33,920 Speaker 1: they work harder, faster, stronger, and that's who you're competing 1073 01:01:33,960 --> 01:01:38,080 Speaker 1: with out there. So unless you're you gotta rate rise occasion. 1074 01:01:38,400 --> 01:01:40,560 Speaker 1: I hear, I hear a lot of marine corps. Yeah, 1075 01:01:40,600 --> 01:01:43,440 Speaker 1: so I would say, just get mentally tough, don't It 1076 01:01:43,480 --> 01:01:45,920 Speaker 1: doesn't even matter what you learn. Get mentally tough and 1077 01:01:45,960 --> 01:01:48,040 Speaker 1: know how to adapt and overcome. And then the other 1078 01:01:48,120 --> 01:01:50,760 Speaker 1: thing I said here I just write down my notes 1079 01:01:50,920 --> 01:01:53,480 Speaker 1: is you know, I become a either a robot salesman 1080 01:01:53,840 --> 01:01:56,760 Speaker 1: or a robot manufacturer because I feel like in the 1081 01:01:56,880 --> 01:02:00,360 Speaker 1: very near future robots are taken over and so you 1082 01:02:00,440 --> 01:02:02,600 Speaker 1: might as well adapt and train to the future and 1083 01:02:02,640 --> 01:02:05,680 Speaker 1: not you know, be a basket weaver guy anymore because 1084 01:02:05,680 --> 01:02:09,080 Speaker 1: it's not gonna pay um. And our final question, what 1085 01:02:09,280 --> 01:02:12,320 Speaker 1: is it that you know about investing today that you 1086 01:02:12,400 --> 01:02:16,360 Speaker 1: wish you knew fifteen years ago? Well, I wrote down 1087 01:02:16,480 --> 01:02:19,440 Speaker 1: the Big Three, which have been uh, you know, endowed 1088 01:02:19,520 --> 01:02:21,480 Speaker 1: upon me by a lot of our investors who are 1089 01:02:21,520 --> 01:02:24,320 Speaker 1: all insanely rich. And I'm like, wow, that's pretty cool. 1090 01:02:24,320 --> 01:02:25,960 Speaker 1: How how do you guys do that? And there's literally 1091 01:02:26,040 --> 01:02:28,760 Speaker 1: three themes that come out of every single one of 1092 01:02:28,800 --> 01:02:33,320 Speaker 1: these stories. Minimize tax burdens, defer to for to for 1093 01:02:34,080 --> 01:02:38,400 Speaker 1: have horizon, and live below your means. So always be humble, 1094 01:02:38,960 --> 01:02:41,760 Speaker 1: you know, never rise to the level of what you 1095 01:02:41,760 --> 01:02:45,120 Speaker 1: can afford. Just you know, live within your means and 1096 01:02:45,200 --> 01:02:48,160 Speaker 1: enjoy your life with what you got. Um and and 1097 01:02:48,240 --> 01:02:50,280 Speaker 1: those are the three things and you'll be all right. 1098 01:02:50,520 --> 01:02:53,840 Speaker 1: West Gray, thank you so much for for doing this this. 1099 01:02:53,840 --> 01:02:57,600 Speaker 1: This has just been absolutely fascinating. We have been speaking 1100 01:02:57,880 --> 01:03:01,160 Speaker 1: with Captain Wesley Gray, formally of the U. S. Marine 1101 01:03:01,160 --> 01:03:06,120 Speaker 1: Corps now with Alpha Architect. I would be remiss if 1102 01:03:06,120 --> 01:03:09,880 Speaker 1: I did not think our producer Charlie Vhmer, my booker 1103 01:03:10,600 --> 01:03:14,280 Speaker 1: Taylor Riggs, and Mike bat Nick, my head of research, 1104 01:03:14,320 --> 01:03:18,760 Speaker 1: our recording engineer Jennie. If you have enjoyed this conversation, 1105 01:03:18,800 --> 01:03:20,560 Speaker 1: be sure and look up an Inch or Down an 1106 01:03:20,600 --> 01:03:23,560 Speaker 1: Inch on Apple iTunes and you will see any of 1107 01:03:23,600 --> 01:03:28,200 Speaker 1: the nineties six other such podcasts that we've had. Uh, 1108 01:03:28,440 --> 01:03:31,680 Speaker 1: be sure and check out the list of upcoming guests, 1109 01:03:31,800 --> 01:03:36,760 Speaker 1: which is really quite astonishing. I'm Barry rit Halts. You're 1110 01:03:36,800 --> 01:03:45,920 Speaker 1: listening to Masters in Business on Bloomberg Radio look Ahead 1111 01:03:46,280 --> 01:03:50,000 Speaker 1: Imagine more gain insight for your industry with forward thinking 1112 01:03:50,000 --> 01:03:53,960 Speaker 1: advice from the professionals at Cone Resnick. Is your business 1113 01:03:53,960 --> 01:03:57,160 Speaker 1: ready to break through? Find out more at Cone Resnick 1114 01:03:57,240 --> 01:03:59,040 Speaker 1: dot com Slash Breakthrough