WEBVTT - Obé Co-Founders on Business During Pandemic

0:00:00.160 --> 0:00:03.760
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

0:00:03.840 --> 0:00:07.480
<v Speaker 1>Kelly on Bloomberg Radio. Well, our next guest count ci

0:00:07.560 --> 0:00:11.039
<v Speaker 1>A Ludlow Ventures, b d M I WWS, Mindy Grossman,

0:00:11.080 --> 0:00:13.880
<v Speaker 1>a friend of our show. Uh, the Skims co founders,

0:00:13.880 --> 0:00:17.639
<v Speaker 1>and many more, some of their investors, Mark Mallette and

0:00:17.720 --> 0:00:21.599
<v Speaker 1>Ashley Mills, their former talent agencies. They co added Obey.

0:00:21.760 --> 0:00:24.560
<v Speaker 1>It's a at home fitness platform offering live and on

0:00:24.640 --> 0:00:27.360
<v Speaker 1>demand workouts, but they've got their own twist to it,

0:00:27.440 --> 0:00:29.200
<v Speaker 1>so I'm looking forward to getting into it. They join

0:00:29.320 --> 0:00:32.320
<v Speaker 1>us right now, both in New York. Mark, Ashley, Welcome

0:00:32.360 --> 0:00:34.800
<v Speaker 1>to Bloomberg Radio. Jason and I have been looking forward

0:00:35.240 --> 0:00:38.040
<v Speaker 1>uh to talking with you. UM. Tell us a little

0:00:38.040 --> 0:00:40.320
<v Speaker 1>bit about your platform, because we've been talking with a

0:00:40.320 --> 0:00:44.040
<v Speaker 1>lot of fitness folks about what life has been like

0:00:44.200 --> 0:00:48.280
<v Speaker 1>during the virus. UM. Mark, you want to kick it off. Yeah, sure, thanks,

0:00:48.280 --> 0:00:51.480
<v Speaker 1>Thanks Carol, Thanks Jason, and we're glad to be here. UM.

0:00:51.520 --> 0:00:56.200
<v Speaker 1>At Obey we are a premium fitness platform broadcasting live

0:00:56.240 --> 0:00:59.000
<v Speaker 1>and on demand classes seven days a week. UM. We

0:00:59.080 --> 0:01:01.560
<v Speaker 1>have over four in live classes a day, and we

0:01:01.600 --> 0:01:05.640
<v Speaker 1>add usually about four new on demand classes UM every

0:01:05.680 --> 0:01:08.280
<v Speaker 1>single day as well to our library of almost five

0:01:08.360 --> 0:01:11.640
<v Speaker 1>thousand classes. Um. Everything we do we do with a

0:01:11.800 --> 0:01:15.440
<v Speaker 1>fun twist. We'd like to call it entertainment. UM. Coming

0:01:15.440 --> 0:01:17.600
<v Speaker 1>from entertainment and where we met, which was at a

0:01:17.640 --> 0:01:20.479
<v Speaker 1>big talent agencys c A where we were agents. We

0:01:20.600 --> 0:01:23.800
<v Speaker 1>love great content, we love great talent, and we love

0:01:23.840 --> 0:01:26.400
<v Speaker 1>to work out, but we want to have fun um

0:01:26.440 --> 0:01:29.360
<v Speaker 1>when we're doing it. So you know, we're big on brand,

0:01:29.400 --> 0:01:33.280
<v Speaker 1>we're big on design. That's why you'll see um the vibrant,

0:01:33.319 --> 0:01:37.520
<v Speaker 1>ever changing colors of our set inspired by contemporary artists

0:01:37.520 --> 0:01:40.840
<v Speaker 1>like James Terrell and Dan Flavin and we and like

0:01:40.880 --> 0:01:42.800
<v Speaker 1>I said, we want to have fun. Um. We've had

0:01:42.840 --> 0:01:46.560
<v Speaker 1>on air engagements, on air proposals. We have a bachelor

0:01:46.600 --> 0:01:49.520
<v Speaker 1>at party next week. Um. We really like to keep afresh.

0:01:49.800 --> 0:01:52.000
<v Speaker 1>That's so cool. Like think about that, Like you could

0:01:52.080 --> 0:01:54.480
<v Speaker 1>create a party with people all over the place right

0:01:54.560 --> 0:01:58.560
<v Speaker 1>and bring them together. That's really pretty cool. Absolutely, So

0:01:58.680 --> 0:02:02.000
<v Speaker 1>you know, our trainers really are your your superhero best

0:02:02.040 --> 0:02:04.560
<v Speaker 1>friend across the screen. And when we worked in the

0:02:04.600 --> 0:02:07.600
<v Speaker 1>agency business, you know, dealing with the most fabulous, you know,

0:02:07.640 --> 0:02:10.680
<v Speaker 1>stars on the planet, we always felt that that great

0:02:10.720 --> 0:02:13.760
<v Speaker 1>fitness talent are secretly some of the greatest stars out there. Right.

0:02:13.760 --> 0:02:16.320
<v Speaker 1>They're making you feel better. Look, you know, look your

0:02:16.320 --> 0:02:18.600
<v Speaker 1>best living your best life standing up straight, or as

0:02:18.600 --> 0:02:21.680
<v Speaker 1>you walk down the street or take on that next meeting. Um.

0:02:21.720 --> 0:02:23.919
<v Speaker 1>And we really wanted to give them a platform, so

0:02:24.200 --> 0:02:27.200
<v Speaker 1>you know, to have them not only train and interact

0:02:27.520 --> 0:02:30.200
<v Speaker 1>with our members every single day, but to really share

0:02:30.240 --> 0:02:33.119
<v Speaker 1>their lives too, um through the screen and through the flat.

0:02:33.200 --> 0:02:35.760
<v Speaker 1>The platform is really fantastic, all right, So, actually tell

0:02:35.800 --> 0:02:38.440
<v Speaker 1>us more about some of the content, because I'm fascinated

0:02:38.520 --> 0:02:41.880
<v Speaker 1>as to how you bring entertainment in you know, I

0:02:41.919 --> 0:02:45.840
<v Speaker 1>think you guys have done some theme content, uh, including

0:02:45.919 --> 0:02:49.040
<v Speaker 1>with the new streaming service HBO Max. Talk to us

0:02:49.080 --> 0:02:52.840
<v Speaker 1>about what that looks like. Absolutely so we um we

0:02:52.919 --> 0:02:55.600
<v Speaker 1>you know, we produced fourteen live classes a day, seventies

0:02:55.600 --> 0:02:58.000
<v Speaker 1>a week, and all of those classes are unique and different,

0:02:58.040 --> 0:03:00.640
<v Speaker 1>and we have ten different class types. There really is

0:03:00.680 --> 0:03:04.359
<v Speaker 1>something for everyone. We do a ton of themed progroming. Um.

0:03:04.560 --> 0:03:06.200
<v Speaker 1>You know, every week you look at our schedule and

0:03:06.200 --> 0:03:09.239
<v Speaker 1>you'll see you know, different artists and um, different kind

0:03:09.360 --> 0:03:12.799
<v Speaker 1>different um class types that we've integrated in different ways,

0:03:13.360 --> 0:03:16.360
<v Speaker 1>whether it's a Jane Fonda themed class, or Richard Simmons

0:03:16.480 --> 0:03:18.959
<v Speaker 1>or whatever it is. UM the partnership that you spoke

0:03:18.960 --> 0:03:21.760
<v Speaker 1>about with HBO Max. They came to us knowing, you know,

0:03:21.800 --> 0:03:24.560
<v Speaker 1>the wild engagement that we have on our platform UM

0:03:24.600 --> 0:03:27.280
<v Speaker 1>because they were obviously launching the service, and so we

0:03:27.360 --> 0:03:29.960
<v Speaker 1>did four bespoke classes for them. There was a Sex

0:03:30.000 --> 0:03:33.480
<v Speaker 1>in the City class, a game of throwing class, sesame

0:03:33.520 --> 0:03:36.040
<v Speaker 1>street class because we have kids programming UM and so

0:03:36.080 --> 0:03:37.840
<v Speaker 1>it was a really fun way to bring bring the

0:03:37.880 --> 0:03:43.080
<v Speaker 1>community together. One other quick anecdote we just recently had

0:03:43.120 --> 0:03:45.840
<v Speaker 1>in Vogue on so they are celebrating their thirty years

0:03:45.840 --> 0:03:48.760
<v Speaker 1>their tour at Campel because of COVID. So they were

0:03:48.800 --> 0:03:52.000
<v Speaker 1>on air live with us promoting in from home, doing

0:03:52.000 --> 0:03:54.600
<v Speaker 1>the class with one of our instructors, connecting and speaking

0:03:54.600 --> 0:03:57.400
<v Speaker 1>to the instructor or during the class. It was such

0:03:57.440 --> 0:04:00.640
<v Speaker 1>an amazing way for them to celebrate their years, for

0:04:01.160 --> 0:04:03.440
<v Speaker 1>our members to to really look back at all of

0:04:03.440 --> 0:04:06.520
<v Speaker 1>their music and remember all of the incredible work that

0:04:06.600 --> 0:04:10.240
<v Speaker 1>they made UM and and really just celebrate what is UM.

0:04:10.280 --> 0:04:13.160
<v Speaker 1>You know, such a fun kind of moment. There's so

0:04:13.160 --> 0:04:15.640
<v Speaker 1>many questions I've got for you guys. UM. Actually tell

0:04:15.680 --> 0:04:18.200
<v Speaker 1>me though, who's your typical demo here, like who who

0:04:18.279 --> 0:04:20.400
<v Speaker 1>is typically on the platform and how sticky is it?

0:04:20.480 --> 0:04:22.920
<v Speaker 1>Let Once they're on, they're a lot. You know, they're

0:04:22.920 --> 0:04:26.880
<v Speaker 1>staying with you, guys, UM forever hopefully. Sure. So the

0:04:26.880 --> 0:04:31.159
<v Speaker 1>audience is primarily females with fifty four is our sweet

0:04:31.200 --> 0:04:34.400
<v Speaker 1>spot in terms of engagement or engagement is very very high,

0:04:34.400 --> 0:04:36.560
<v Speaker 1>at the best in the category. So on average, our

0:04:36.600 --> 0:04:39.880
<v Speaker 1>members are taking fourteen classes a month, which when you

0:04:39.880 --> 0:04:42.800
<v Speaker 1>think about the fact that most Americans don't exercise, that's

0:04:42.800 --> 0:04:46.960
<v Speaker 1>a staggering number. Our top last month took four or

0:04:47.000 --> 0:04:49.680
<v Speaker 1>four classes in the months. They're doubling up on both

0:04:49.760 --> 0:04:56.040
<v Speaker 1>days and you know, forty four classes a month. Yeah,

0:04:56.120 --> 0:04:58.760
<v Speaker 1>So it has everything to do with incredible content that

0:04:58.760 --> 0:05:02.320
<v Speaker 1>they're excited about and they're is a very large community

0:05:02.520 --> 0:05:05.280
<v Speaker 1>effects and feature that we UM that is that is

0:05:05.360 --> 0:05:07.560
<v Speaker 1>part of everything that we do. So it's people hearing

0:05:07.600 --> 0:05:10.680
<v Speaker 1>their name shouted out in class, it's UM connecting uh,

0:05:10.720 --> 0:05:13.840
<v Speaker 1>you know, digitally after class, it's connecting on Facebook and

0:05:13.880 --> 0:05:16.200
<v Speaker 1>interests so on and before. But we really keep that

0:05:16.240 --> 0:05:18.360
<v Speaker 1>community very tight and people get to know each other.

0:05:18.400 --> 0:05:21.760
<v Speaker 1>We did UM actually the week the weekend before COVID,

0:05:21.880 --> 0:05:24.200
<v Speaker 1>we had um, you know, a massive retreat in New

0:05:24.240 --> 0:05:25.920
<v Speaker 1>York City and there were sixtie slots that was sold

0:05:25.920 --> 0:05:29.880
<v Speaker 1>out in five minutes. People came from most people came, um,

0:05:29.920 --> 0:05:33.520
<v Speaker 1>you know, by by air to get there. Um. And

0:05:33.600 --> 0:05:35.320
<v Speaker 1>but it was like, you know, you walked in not

0:05:35.440 --> 0:05:36.720
<v Speaker 1>knowing what it was going to, feel like it's the

0:05:36.760 --> 0:05:38.040
<v Speaker 1>first time we've done and it was it was like

0:05:38.080 --> 0:05:40.800
<v Speaker 1>a high school reunion. It was most well, was like

0:05:40.839 --> 0:05:42.920
<v Speaker 1>so excited to see each other. So, guys, I want

0:05:42.960 --> 0:05:48.200
<v Speaker 1>to talk about the two ps pandemic and Peloton we may, um,

0:05:48.279 --> 0:05:51.320
<v Speaker 1>So Mark, let's start with the first pandemic. How did

0:05:51.360 --> 0:05:54.520
<v Speaker 1>that change? Mean? Actually, you said just before we did

0:05:54.560 --> 0:05:58.159
<v Speaker 1>some news that pre pandemic, you guys, you know, did

0:05:58.279 --> 0:06:00.440
<v Speaker 1>this big event with a lot of your users sort

0:06:00.480 --> 0:06:03.880
<v Speaker 1>of getting together and almost a festival sort of atmosphere.

0:06:03.920 --> 0:06:07.159
<v Speaker 1>But Mark, the world shuts down. That obviously changes a

0:06:07.200 --> 0:06:10.480
<v Speaker 1>lot of things. But I would imagine it probably offered

0:06:10.600 --> 0:06:14.760
<v Speaker 1>some opportunity to how did you take advantage of it? Yeah, definitely, Jason.

0:06:14.800 --> 0:06:17.000
<v Speaker 1>I think you know, out of the two ps, uh,

0:06:17.120 --> 0:06:20.200
<v Speaker 1>you know, the through line is it further proved out? Um,

0:06:20.240 --> 0:06:23.360
<v Speaker 1>you know, the value in the room for growth in

0:06:23.400 --> 0:06:26.719
<v Speaker 1>the at home wellness category, you know, with the pandemic. UM,

0:06:26.800 --> 0:06:31.560
<v Speaker 1>like many businesses, sort of distributing our core workforce overnight

0:06:31.560 --> 0:06:34.000
<v Speaker 1>while also being deemed an essential service by the New

0:06:34.040 --> 0:06:38.480
<v Speaker 1>York State government. UM was was a feat unto itself. UM.

0:06:38.640 --> 0:06:41.480
<v Speaker 1>You know, we were because you're a media company, right, well,

0:06:41.520 --> 0:06:44.600
<v Speaker 1>because we're a media company, and we were also providing

0:06:44.760 --> 0:06:46.920
<v Speaker 1>you know, we were providing a service for everyone at

0:06:46.920 --> 0:06:49.080
<v Speaker 1>home in the sense that the two peas we have,

0:06:49.160 --> 0:06:51.800
<v Speaker 1>the three essets we had we had to keep people safe, strong,

0:06:51.920 --> 0:06:54.800
<v Speaker 1>and sane UM at home, right, So, you know, we

0:06:54.800 --> 0:06:57.680
<v Speaker 1>were programming for our normal audience. We were programming. We

0:06:57.720 --> 0:07:01.960
<v Speaker 1>added kids programming, We added be programming for seniors, UM

0:07:01.960 --> 0:07:03.880
<v Speaker 1>in front of our paywall, knowing that they would be

0:07:03.920 --> 0:07:07.000
<v Speaker 1>you know, closed behind uh their four walls as well.

0:07:07.400 --> 0:07:10.280
<v Speaker 1>So we basically with a whole new protocol, a whole

0:07:10.320 --> 0:07:14.360
<v Speaker 1>new production protocol UM keeping people really really distant and

0:07:14.400 --> 0:07:17.840
<v Speaker 1>a pretty skeletal team. We kept producing UM seven days

0:07:17.840 --> 0:07:20.520
<v Speaker 1>a week, and our team did a phenomenal job. It

0:07:20.560 --> 0:07:23.280
<v Speaker 1>goes without saying we were heartbroken and remain heartbroken for

0:07:23.480 --> 0:07:26.280
<v Speaker 1>our peers, uh, you know in the wellness business who

0:07:26.320 --> 0:07:28.800
<v Speaker 1>have had to shutter their doors, and we're glad that

0:07:28.840 --> 0:07:30.800
<v Speaker 1>we were able to not only keep our team employed

0:07:30.800 --> 0:07:34.280
<v Speaker 1>but also um provide this this outlet in this service

0:07:34.560 --> 0:07:37.040
<v Speaker 1>too folks stuck at home across the country. So actually,

0:07:37.120 --> 0:07:39.320
<v Speaker 1>let's take the other p Peloton, because Jason and I

0:07:39.360 --> 0:07:42.600
<v Speaker 1>have spent a lot of time with the founder and

0:07:42.760 --> 0:07:45.760
<v Speaker 1>John Foley of Peloton and talked a lot about their model.

0:07:45.880 --> 0:07:48.960
<v Speaker 1>We've been at I forget what it was called homecoming,

0:07:49.080 --> 0:07:51.280
<v Speaker 1>like we did a live broadcast as everybody came in

0:07:51.280 --> 0:07:54.320
<v Speaker 1>from around the country. Um, right here in New York

0:07:54.320 --> 0:07:59.679
<v Speaker 1>City before obviously COVID nineteen. You know, what are the models?

0:07:59.680 --> 0:08:01.960
<v Speaker 1>What are of fitness models that you admire, that you

0:08:02.040 --> 0:08:04.760
<v Speaker 1>look to, that you look to kind of embrace and

0:08:04.800 --> 0:08:10.240
<v Speaker 1>maybe improve upon with obey Sure so we we also, um,

0:08:10.280 --> 0:08:12.720
<v Speaker 1>you know, have tremendous respect for for what hell Upon

0:08:12.840 --> 0:08:15.600
<v Speaker 1>has built. It's an incredible company. UM. I think one

0:08:15.600 --> 0:08:18.600
<v Speaker 1>of the things that we are are you know, just

0:08:18.720 --> 0:08:20.680
<v Speaker 1>always look too and we see it a lot of

0:08:21.040 --> 0:08:23.200
<v Speaker 1>uh it's it's different, but we see a lot of similarities.

0:08:23.200 --> 0:08:26.080
<v Speaker 1>Certainly are in in the in the strength of the community. UM.

0:08:26.120 --> 0:08:28.120
<v Speaker 1>I think pelopont is a really good job of fostering

0:08:28.160 --> 0:08:30.720
<v Speaker 1>that UM, as do we and I think it's why

0:08:31.000 --> 0:08:34.880
<v Speaker 1>um our engagement is very very high and and at

0:08:34.880 --> 0:08:38.560
<v Speaker 1>similar levels. UM. Obviously they they are a different products.

0:08:38.559 --> 0:08:41.160
<v Speaker 1>Obviously they're there are hardware products. UM. We are of

0:08:41.200 --> 0:08:43.680
<v Speaker 1>the belief that you don't need hardware in order to

0:08:43.679 --> 0:08:47.000
<v Speaker 1>have a great workout, body weight workouts, you know, workouts

0:08:47.000 --> 0:08:49.360
<v Speaker 1>that you can do with little or you know, very

0:08:49.440 --> 0:08:52.640
<v Speaker 1>very minimal equipment. UM will will set you up and

0:08:52.640 --> 0:08:55.040
<v Speaker 1>and make you very strong and get a great cardio

0:08:55.080 --> 0:08:58.240
<v Speaker 1>workout and what have you. So, um car hardware is

0:08:58.240 --> 0:09:01.240
<v Speaker 1>not in the cards for us. But again, we we

0:09:01.280 --> 0:09:04.040
<v Speaker 1>have tremendous respect for a Peloton and h I think

0:09:04.040 --> 0:09:06.880
<v Speaker 1>what they're building is really incredible, but online and Peloton

0:09:07.040 --> 0:09:09.160
<v Speaker 1>is finding out that they increasingly need to do online,

0:09:09.160 --> 0:09:12.160
<v Speaker 1>which which kind of opens up their audience even more widely.

0:09:12.520 --> 0:09:15.760
<v Speaker 1>I am curious, you know, actually, how many of people

0:09:15.800 --> 0:09:18.000
<v Speaker 1>that are really kind of on your platform right now

0:09:18.040 --> 0:09:20.520
<v Speaker 1>that once they kind of get back to normal and

0:09:20.559 --> 0:09:23.800
<v Speaker 1>we're in a post COVID world, will stay, you know,

0:09:23.920 --> 0:09:29.200
<v Speaker 1>pretty strongly with that online model. Yeah. So the you know,

0:09:29.240 --> 0:09:31.880
<v Speaker 1>the COVID cohort of of people who came over it

0:09:31.920 --> 0:09:33.840
<v Speaker 1>was mostly um, you know, there's a lot of folks

0:09:33.880 --> 0:09:38.280
<v Speaker 1>who were JIM goers who were going to boutique fitness classes.

0:09:38.360 --> 0:09:40.760
<v Speaker 1>I think what we're seeing the longer this goes on

0:09:40.800 --> 0:09:43.880
<v Speaker 1>is we're going to see you know, really extensive consumer

0:09:43.960 --> 0:09:47.240
<v Speaker 1>behavior shifts UM. And for a lot of folks who

0:09:47.240 --> 0:09:49.240
<v Speaker 1>were who were sort of going, you know, doing the

0:09:49.280 --> 0:09:52.680
<v Speaker 1>old route prior to it was probably because they didn't

0:09:52.720 --> 0:09:54.520
<v Speaker 1>realize how convenient it could be to workout from home.

0:09:54.559 --> 0:09:56.120
<v Speaker 1>They didn't realize that they could motivate at home, they

0:09:56.120 --> 0:09:58.000
<v Speaker 1>didn't realize they could get a great workout at home.

0:09:58.320 --> 0:09:59.880
<v Speaker 1>And so I think, you know, given to this as

0:10:00.040 --> 0:10:01.920
<v Speaker 1>on on for so long, and it's going to continue

0:10:01.920 --> 0:10:04.040
<v Speaker 1>to go on for so long, it's more time for

0:10:04.080 --> 0:10:07.720
<v Speaker 1>people to really submit those habits and those behaviors become

0:10:07.960 --> 0:10:11.640
<v Speaker 1>you know, the new norm. Right. So, Mark Uh, let's

0:10:11.640 --> 0:10:13.439
<v Speaker 1>talk a little bit about talent, something both of you

0:10:13.480 --> 0:10:16.520
<v Speaker 1>are very familiar with given your backgrounds, but it also,

0:10:16.640 --> 0:10:19.400
<v Speaker 1>as you said at the top, is critical in terms

0:10:19.400 --> 0:10:23.280
<v Speaker 1>of building community, hanging on to customers. How do you

0:10:23.360 --> 0:10:26.600
<v Speaker 1>find talent and how do you keep it? Yeah, so

0:10:26.760 --> 0:10:29.960
<v Speaker 1>you know, we find talent in in all sorts of ways. UM.

0:10:30.520 --> 0:10:32.200
<v Speaker 1>When we first launched it, was just it was people

0:10:32.240 --> 0:10:34.640
<v Speaker 1>that we had been working out with in person, UH

0:10:34.679 --> 0:10:38.360
<v Speaker 1>and people whom we had cultivated great relationships with UH

0:10:38.400 --> 0:10:42.040
<v Speaker 1>and and now it's it's everything from referrals to tryouts

0:10:42.080 --> 0:10:46.120
<v Speaker 1>and auditions to UM you know, UH, we'll get calls

0:10:46.120 --> 0:10:48.040
<v Speaker 1>from casting agents saying, have you have you heard of

0:10:48.320 --> 0:10:50.280
<v Speaker 1>so and so or so and so, And it's a

0:10:50.320 --> 0:10:52.920
<v Speaker 1>process you take it really seriously. UM. We we have

0:10:52.960 --> 0:10:56.600
<v Speaker 1>a team that works extensively with our talent. UM. We

0:10:56.600 --> 0:11:00.440
<v Speaker 1>we do media training for our talent. We we have

0:11:00.480 --> 0:11:04.079
<v Speaker 1>a continuing education program whereby talent can take all their

0:11:04.080 --> 0:11:06.120
<v Speaker 1>credentials and take it up a notch and maybe learn

0:11:06.160 --> 0:11:10.400
<v Speaker 1>more about prenatal or or another area of fitness that

0:11:10.440 --> 0:11:12.880
<v Speaker 1>really speaks to them, or wellness in general, so that

0:11:12.880 --> 0:11:15.920
<v Speaker 1>they can bring those learnings on air. At the end

0:11:15.960 --> 0:11:19.640
<v Speaker 1>of the day, our talent are incredible performers. They're incredible

0:11:19.640 --> 0:11:22.480
<v Speaker 1>at really formatting a workout, but to be able to

0:11:22.559 --> 0:11:26.400
<v Speaker 1>do that altogether and really transcend that screen and connect

0:11:26.640 --> 0:11:30.319
<v Speaker 1>with individuals at home is a special special quality and

0:11:30.360 --> 0:11:33.200
<v Speaker 1>we really take that seriously. We screened for that, we

0:11:33.320 --> 0:11:35.679
<v Speaker 1>help cultivate that, and the folks who are on air

0:11:35.760 --> 0:11:38.600
<v Speaker 1>at at Obey are the absolute best at it. Hey, Mark,

0:11:38.640 --> 0:11:43.000
<v Speaker 1>what does it all cost? We're a month or for

0:11:43.120 --> 0:11:46.400
<v Speaker 1>annual membership, so less than the price of a spin

0:11:46.440 --> 0:11:49.720
<v Speaker 1>class in New York City limited classes. Yeah, I mean

0:11:49.760 --> 0:11:51.840
<v Speaker 1>that's That's one of the things and you guys know

0:11:51.920 --> 0:11:54.280
<v Speaker 1>it as well and better than we do, is that

0:11:54.440 --> 0:11:57.680
<v Speaker 1>the economics of this has really sort of turned upside

0:11:57.679 --> 0:12:00.280
<v Speaker 1>down as we've all been at home, and I think

0:12:00.280 --> 0:12:06.160
<v Speaker 1>people have started, uh to realize candidly what they were

0:12:06.200 --> 0:12:10.400
<v Speaker 1>spending on a lot of those boutique classes. Yeah, yeah, spending,

0:12:10.800 --> 0:12:13.280
<v Speaker 1>so I'm sorry, spending from a time perspective and the

0:12:13.320 --> 0:12:16.079
<v Speaker 1>money perspective. I think that the commute back and forth

0:12:16.120 --> 0:12:18.280
<v Speaker 1>that adds up in time time is important and we're

0:12:18.280 --> 0:12:21.160
<v Speaker 1>realizing how precious each and every minute is. Right, The

0:12:21.200 --> 0:12:23.840
<v Speaker 1>more accessible everybody is in terms of fitness, that means

0:12:23.840 --> 0:12:26.760
<v Speaker 1>more people can participate, means hopefully a healthier society, which

0:12:26.800 --> 0:12:30.280
<v Speaker 1>we know with the virus has proven to be incredibly important.

0:12:30.520 --> 0:12:33.360
<v Speaker 1>All right, Mark Millette and Ashley Mills. They are the

0:12:33.400 --> 0:12:36.240
<v Speaker 1>co founders of obey Check it out online.