WEBVTT - Repairing The Broken Rung for Women at Work 

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News. You're listening to Bloomberg

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<v Speaker 1>BusinessWeek with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>Well, US job growth studied last month, well on the

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<v Speaker 2>unemployment rate rose. It's a mixed snapshot of a job

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<v Speaker 2>market hanging in the balance of a quickly changing government policy.

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<v Speaker 2>The labor market is softening, with more people permanently out

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<v Speaker 2>of work, fewer workers on federal government payrolls Carol, and

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<v Speaker 2>a jump in those working part time for economic reasons.

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<v Speaker 3>That said, there are still more than seven million jobs

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<v Speaker 3>in the United States that remain on filled. That's according

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<v Speaker 3>to the latest Joltz data, So there's definitely some imbalance

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<v Speaker 3>out there. Debbie Dyson is working to correct that. She

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<v Speaker 3>is the CEO of One ten. It's a nonprofit. It

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<v Speaker 3>works with companies and their leadership to change how they

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<v Speaker 3>hire talent. So basically, people who don't have four year

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<v Speaker 3>degrees but have skills are able to get hired. She

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<v Speaker 3>joins us from Las Vegas. Debd be great to have

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<v Speaker 3>you here with Tim and myself. Tell us a little

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<v Speaker 3>bit more about what you folks are doing and what

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<v Speaker 3>actually creates results.

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<v Speaker 4>Yeah, no, thank you so much for having me. So, yeah,

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<v Speaker 4>I mean, our movement has been really focused again on

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<v Speaker 4>identifying organizations that are really looking to elevate their talent strategy.

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<v Speaker 4>And if you think about, as you just noted, with

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<v Speaker 4>seven million opportunities available and people looking for opportunity, you're

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<v Speaker 4>able to widen your talent pool when you sort of

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<v Speaker 4>eliminate or take away that sort of degree requirement that

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<v Speaker 4>currently still have about sixty percent of all jobs that

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<v Speaker 4>are asking for one. So we're really trying to just

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<v Speaker 4>widen the pool and give opportunities in a more fair

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<v Speaker 4>balanced manner, you know, across the various industries that exist.

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<v Speaker 2>Which industries are most receptive to this?

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<v Speaker 4>Yeah, I mean, so the way that we look at it,

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<v Speaker 4>as we look at the variety of different job reports

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<v Speaker 4>that I'm sure you've seen as well, Like manufacturing is

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<v Speaker 4>definitely leading the pack. But this is pretty volatile. So

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<v Speaker 4>we've seen manufacturing, you've seen healthcare. You know, we're starting

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<v Speaker 4>to see a little bit more of a spike in

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<v Speaker 4>the technology you know it AI as you can probably

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<v Speaker 4>well imagine. So those are typically the three leading industries

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<v Speaker 4>that we've seen, you know, quarter by quarter, and what

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<v Speaker 4>I will say our coalition consistently is asking us for what.

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<v Speaker 3>You know, if you could change something that would help

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<v Speaker 3>your mission, what would it.

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<v Speaker 4>Be candidly demystifying that an individual needs a four year

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<v Speaker 4>degree in order to actually get a good job. You know,

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<v Speaker 4>what we're finding is is that talent comes in all

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<v Speaker 4>shapes and sizes. You have individuals that are unable to

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<v Speaker 4>complete a four year degree, but they've been working for

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<v Speaker 4>the last twenty years and they're trying to apply for opportunities,

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<v Speaker 4>but the job description indicates that they need a four

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<v Speaker 4>year degree. Well, if you can eliminate or recredential that

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<v Speaker 4>particular job, imagine the opportunities that are able to be open.

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<v Speaker 4>So there's a little bit of a legacy we've been

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<v Speaker 4>you know, we've all been doing this for decades of

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<v Speaker 4>interviewing people and looking right away. When you use AI

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<v Speaker 4>technology to scrape resumes and say only look for people

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<v Speaker 4>with degrees, you're leaving behind about sixty six percent of

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<v Speaker 4>Americans that are immediate eliminated because of this requirement. So

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<v Speaker 4>it's not to say that we're discouraging people from be

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<v Speaker 4>dating to degree. We're just saying widen the pool and

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<v Speaker 4>allow others to be part of the opportunity as well.

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<v Speaker 2>W you spent a lot of your career working for corporations.

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<v Speaker 2>You're former president of ADP National account Services, So you

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<v Speaker 2>know that when hiring committees get together and when they

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<v Speaker 2>look at folks for jobs, a lot of times they

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<v Speaker 2>do look at that four year degree.

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<v Speaker 4>Exactly exactly, Yeah, I mean I was in human capital management.

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<v Speaker 4>I mean, you know, part of a talent strategy is

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<v Speaker 4>making sure again that you're trying to broaden, you know,

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<v Speaker 4>the individuals that are qualified. And so the way that

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<v Speaker 4>you think about it is, if you really want to

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<v Speaker 4>get to the right type of talent, what are the

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<v Speaker 4>actual skills that you need to gain the employment and

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<v Speaker 4>the ability to actually flourish and have a sustainable career.

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<v Speaker 4>Most of those of us, excuse me, have learned what

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<v Speaker 4>we've learned through on the job training. It wasn't so

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<v Speaker 4>much my degree. It helped perhaps open a door, but

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<v Speaker 4>most of what I was able to obtain was through

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<v Speaker 4>on the job and skills that I gathered through the career.

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<v Speaker 4>So that's what we're trying to educate, is to just

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<v Speaker 4>help manage your see beyond.

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<v Speaker 3>Well, that's to Tim's point, Debbie, though, like, tell us

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<v Speaker 3>how many instances you know, once you're you know, kind

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<v Speaker 3>of inside a corporate setting, you see how you know

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<v Speaker 3>things work, how decisions are made. And I'm just curious

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<v Speaker 3>from your time spent in corporate America how often somebody

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<v Speaker 3>is a great candidate or but they don't have a

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<v Speaker 3>college degree or something like, you know, what goes on

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<v Speaker 3>internally in terms of the standards. I feel like at

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<v Speaker 3>a lot of organizations they still want to see at

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<v Speaker 3>least a college degree. We kind of make the comments

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<v Speaker 3>when I graduated, college degree was enough. I didn't need

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<v Speaker 3>a master's. Now today I have a daughter coming out

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<v Speaker 3>of college. He's like, I'm going to need master's to

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<v Speaker 3>do anything for anybody to look at me, you know,

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<v Speaker 3>to really advance. Like, how do we get away from

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<v Speaker 3>that mind thing?

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<v Speaker 4>Yeah? I mean, look, if you think about it, the

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<v Speaker 4>way that we try to go about it is you

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<v Speaker 4>take a pool of say one hundred typical types of jobs,

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<v Speaker 4>and you lay them out and say, what are the

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<v Speaker 4>actual requirements that are needed? And you literally start with

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<v Speaker 4>the skills that are required. Now, I'm not, by any

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<v Speaker 4>means suggesting that one hundred percent of all jobs do

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<v Speaker 4>not require a degree. They are absolutely jobs that you

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<v Speaker 4>must you know, would I think we would all feel

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<v Speaker 4>comfortable if our doctor had a degree, or a lawyer

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<v Speaker 4>or engineer or roles like that. But there are other

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<v Speaker 4>front entry level positions that really would not require a degree.

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<v Speaker 4>So we try to get managers and leaders to think

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<v Speaker 4>about the skills that are needed first. That's why it's

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<v Speaker 4>called skills first. Think of the skills first, and then

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<v Speaker 4>think about every other requirement. And as you go through

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<v Speaker 4>you will find, in a sixty forty sort of situation

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<v Speaker 4>that the skills are first of a priority rather than

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<v Speaker 4>a degree. And that's all that we're trying to do

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<v Speaker 4>is even the playing field so that everybody has an

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<v Speaker 4>opportunity to hopefully get a great job.

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<v Speaker 2>Oh Devin listening to one of the recent Azrakline podcasts.

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<v Speaker 2>It's run like ten or fifteen minutes into it, but

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<v Speaker 2>he's interviewing Ben Buchanan, who is an AI advisor in

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<v Speaker 2>the Biden Whitehouse, and part of the interview, he says

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<v Speaker 2>something along the lines of any anybody who's it's behind

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<v Speaker 2>it or in front of a computer, their job will

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<v Speaker 2>be at risk when it comes to AI. Debbie, how

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<v Speaker 2>do you think about that when you think about while

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<v Speaker 2>the employment picture changes in the coming years, and whether

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<v Speaker 2>or not a degree is even necessary in a world

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<v Speaker 2>where we'll have this technology with AGI.

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<v Speaker 4>Yeah, I mean, look, I think there's a piece around AI.

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<v Speaker 4>I mean, obviously it's real, it's here, and I do

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<v Speaker 4>think that there's an opportunity that there are many front

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<v Speaker 4>entry level positions that are more manual in effort that

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<v Speaker 4>could be automated through AI that will be eliminated. But

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<v Speaker 4>it is not every single job. We all know that

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<v Speaker 4>in order for AI to be efficient and work, there

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<v Speaker 4>are people behind it that have to program it. So

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<v Speaker 4>what we've been encouraging talent and even employers to think

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<v Speaker 4>about is who do you need in your organization to

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<v Speaker 4>help feed the engine for AI. It doesn't just learn,

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<v Speaker 4>even though we might think that on its own, someone

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<v Speaker 4>has to. So we're trying to now equip learners and

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<v Speaker 4>talent to think about how do you contribute to AI

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<v Speaker 4>to be part of the solution, opposed to running the

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<v Speaker 4>other direction and thinking your job's going to be eliminated.

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<v Speaker 4>It's almost like a it's a coworker, so sit side

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<v Speaker 4>by side and not necessarily the elimination it's just elevate.

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<v Speaker 4>Entry level positions absolutely are probably at risk. But there's

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<v Speaker 4>a whole other plethora of opportunities that we see beyond

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<v Speaker 4>AI that won't be replaced but could be enhanced by

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<v Speaker 4>human touch to some degree.

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<v Speaker 3>Yeah, it's interesting. There's a story that is among the

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<v Speaker 3>most read on the Bloomberg and has to do with

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<v Speaker 3>junior bankers on Wall Street how they are anxious about

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<v Speaker 3>the as of AI and they're worried that it's going

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<v Speaker 3>to minimize their learning opportunities and make them weaker employees

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<v Speaker 3>in the long run. Right, Like, you're not going to

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<v Speaker 3>pull in a junior player to say, hey, help me

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<v Speaker 3>with this deal. I'm the senior player. I'm going to

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<v Speaker 3>teach you things. You know, we're not going to maybe

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<v Speaker 3>we can just do something ourselves or use AI or

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<v Speaker 3>what have you, especially in some of those tedious tasks.

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<v Speaker 3>So you do wonder what the impact be. I am

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<v Speaker 3>curious what you are looking to help individuals? Are companies create,

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<v Speaker 3>you know, help individuals to upscale? What are the number

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<v Speaker 3>one or two skills that need to be taught?

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<v Speaker 4>So you have there are two skills factors that we

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<v Speaker 4>talk about. There's technical skills, and then I would say

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<v Speaker 4>softer or durable skills. And so on the technical side,

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<v Speaker 4>you're hearing a lot more around sort of critical think gain.

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<v Speaker 4>You're thinking more around that analytical just as we talked

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<v Speaker 4>about AI. It's the analysis of it. You know, it's

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<v Speaker 4>one thing to get data, it's a whole other thing

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<v Speaker 4>to sort of interpret it. So we see a lot

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<v Speaker 4>more around that. When you go to the soft skills,

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<v Speaker 4>I think pieces that when there's hesitancy about using skills,

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<v Speaker 4>it's where do you learn the ability to be a

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<v Speaker 4>great collaborator, how do you think about resiliency. So part

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<v Speaker 4>of the package more or less when you think about

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<v Speaker 4>skills is the combination of technical skills that you need

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<v Speaker 4>to do the technical aspects, but the ability to obviously

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<v Speaker 4>have this off skills on verbal and presentation skills that

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<v Speaker 4>you know. Some would argue that you do learn when

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<v Speaker 4>you're in more of a collegiate environment. And so we're

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<v Speaker 4>trying to fill both gaps so that there's not a

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<v Speaker 4>shortage to say, yeah, you gave me somebody that had

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<v Speaker 4>this piece, but they're lacking that.

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<v Speaker 3>Hey, just to get just thirty seconds back to that

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<v Speaker 3>story that I mentioned on the Bloomberg. I mean, what

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<v Speaker 3>happens to the entry level? Does it go away?

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<v Speaker 5>Though?

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<v Speaker 3>I mean because of AI and so people don't get

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<v Speaker 3>that opportunity.

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<v Speaker 4>Yeah, you know, look, I think there's a reality that

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<v Speaker 4>a good portion of it will, and so I think

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<v Speaker 4>that is why we're trying to get learners at a

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<v Speaker 4>little bit more of an advanced date in their career,

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<v Speaker 4>so that it's not just starting at entry maybe you're

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<v Speaker 4>more mid management, and that you're starting at a more

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<v Speaker 4>seasoned and tenured But yeah, it's a risk, there's no

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<v Speaker 4>question at all.

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<v Speaker 3>All Right, we got a run. Hey listen, thank you

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<v Speaker 3>so much. Good to check in with you and have

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<v Speaker 3>a great weekend. Debbie Dyson, chief executive officer of one ten,

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<v Speaker 3>joining us from Las Vegas.

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<v Speaker 2>Well fair to say our audience is familiar with the

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<v Speaker 2>glass ceiling Carol, Yes, billiar yes, ok, yeah, Okay, I

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<v Speaker 2>heard of it.

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<v Speaker 3>Yeah, all right, waiting for me to say like I've

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<v Speaker 3>hit a.

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<v Speaker 2>No no no. But you know, it's a rhetorical question

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<v Speaker 2>that you know, I don't know. Yeah, yeah, what about

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<v Speaker 2>the broken wrung?

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<v Speaker 3>Uh? Not as much I.

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<v Speaker 2>Didn't know about this.

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<v Speaker 3>Yeah.

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<v Speaker 2>Lorena Yee argues that it actually holds women back in

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<v Speaker 2>their careers more so than the glass ceiling. So let's

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<v Speaker 2>get right to it. Loraina Ye is senior partner in

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<v Speaker 2>McKinsey and Company, also chair of the McKenzie Tech Council.

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<v Speaker 2>For forthcoming book, it's out next week, we got a

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<v Speaker 2>preview of it. It's called The Broken Wrong When the

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<v Speaker 2>career ladder breaks for women and how they can succeed

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<v Speaker 2>in spite of it. Lorena, thanks for joining us. What

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<v Speaker 2>is the broken wrung?

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<v Speaker 5>So much so as you're thinking about your career, imagine

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<v Speaker 5>an actual physical ladder. Every single step is a promotion.

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<v Speaker 3>So here's what we found.

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<v Speaker 5>That first step is often broken for women. And here's

0:10:48.040 --> 0:10:50.680
<v Speaker 5>what I mean. For every one hundred men that get

0:10:50.720 --> 0:10:54.520
<v Speaker 5>that first promotion opportunity, only eighty one women in the

0:10:54.640 --> 0:10:58.199
<v Speaker 5>United States will see that same opportunity. And if you're

0:10:58.200 --> 0:10:59.839
<v Speaker 5>a woman of color, and if you are a black

0:10:59.840 --> 0:11:02.800
<v Speaker 5>women in the United States, that number is fifty four.

0:11:03.600 --> 0:11:06.679
<v Speaker 5>And that's why while we're all looking at that glass ceiling,

0:11:06.720 --> 0:11:08.360
<v Speaker 5>which is real and exists, and you know there are

0:11:08.360 --> 0:11:10.640
<v Speaker 5>a couple of women kind of cracking through there, the

0:11:10.720 --> 0:11:13.760
<v Speaker 5>big numbers are at that first run and that's where

0:11:13.760 --> 0:11:14.520
<v Speaker 5>we're losing women.

0:11:15.040 --> 0:11:18.959
<v Speaker 2>So what's the solution here. It sounds like you've identified

0:11:18.960 --> 0:11:22.320
<v Speaker 2>the problem. Yes, that's a big part of it, I'm guessing.

0:11:23.800 --> 0:11:25.520
<v Speaker 5>I mean, part of it is identifying the problem so

0:11:25.600 --> 0:11:27.280
<v Speaker 5>we can at least see it. But what's more important

0:11:27.320 --> 0:11:29.400
<v Speaker 5>is what do you go do about it? So, you know,

0:11:29.440 --> 0:11:31.920
<v Speaker 5>there's been a lot of programs and companies that have

0:11:32.120 --> 0:11:35.720
<v Speaker 5>endeavored to make the playing field more level address it,

0:11:35.800 --> 0:11:38.360
<v Speaker 5>but really what we wanted to explore is what women

0:11:38.400 --> 0:11:41.360
<v Speaker 5>themselves can do and how fitting on International Women's Day,

0:11:41.679 --> 0:11:43.800
<v Speaker 5>So one of the things that we uncovered is this

0:11:43.880 --> 0:11:46.800
<v Speaker 5>concept of experience capital. So if you think about it,

0:11:46.800 --> 0:11:48.679
<v Speaker 5>it's kind of a fancy term for the fact that

0:11:48.800 --> 0:11:52.520
<v Speaker 5>fifty percent of your lifetime earnings depends on what you

0:11:52.640 --> 0:11:56.160
<v Speaker 5>learn on the job. So women are exceptional students, they

0:11:56.240 --> 0:11:59.320
<v Speaker 5>graduate at higher rates than men, they get better GPAs,

0:11:59.760 --> 0:12:03.120
<v Speaker 5>but they don't excel per se in the workplace. And

0:12:03.160 --> 0:12:07.680
<v Speaker 5>so how you strategically and tactically gain that experience capital

0:12:07.960 --> 0:12:10.680
<v Speaker 5>to get the other fifty percent is a huge piece

0:12:10.720 --> 0:12:11.240
<v Speaker 5>of the answer.

0:12:11.480 --> 0:12:13.880
<v Speaker 3>So what's your top advice to women who are listening

0:12:14.000 --> 0:12:15.680
<v Speaker 3>right now and thinking about what you're saying.

0:12:17.000 --> 0:12:19.120
<v Speaker 5>Well, we have lots of advice, but I think my

0:12:19.240 --> 0:12:22.880
<v Speaker 5>top one is to make big, bold moves in your career.

0:12:23.240 --> 0:12:25.600
<v Speaker 5>And that's where you have a skilled distance of twenty

0:12:25.640 --> 0:12:28.040
<v Speaker 5>five percent between what you did before and what you're

0:12:28.040 --> 0:12:31.240
<v Speaker 5>doing going forward. And we know this has a huge effect.

0:12:31.600 --> 0:12:34.160
<v Speaker 5>Think of it as like putting money into your savings

0:12:34.160 --> 0:12:36.120
<v Speaker 5>account and being able to see that grow. When you

0:12:36.160 --> 0:12:38.800
<v Speaker 5>make those big bold bets on yourself and on your

0:12:38.800 --> 0:12:42.920
<v Speaker 5>career and stretch, that has a huge effect. I would

0:12:42.960 --> 0:12:46.040
<v Speaker 5>say two other things that are really important is spend

0:12:46.080 --> 0:12:48.800
<v Speaker 5>time in your career in the power alley, and what

0:12:48.840 --> 0:12:51.280
<v Speaker 5>I mean by that is spend time in P and

0:12:51.400 --> 0:12:54.360
<v Speaker 5>L roles or profit and loss roles, so that even

0:12:54.400 --> 0:12:56.720
<v Speaker 5>if you don't want to do that permanently, you have

0:12:56.840 --> 0:13:00.079
<v Speaker 5>a good understanding of the core of the business. And

0:13:00.120 --> 0:13:03.080
<v Speaker 5>the last one is it's not a solo act. You're

0:13:03.120 --> 0:13:05.880
<v Speaker 5>going to need a village around you, and that means

0:13:06.040 --> 0:13:09.240
<v Speaker 5>that you need sponsors, not just mentors who are empathetic,

0:13:09.280 --> 0:13:12.079
<v Speaker 5>but people who open the doors and windows in your career.

0:13:12.320 --> 0:13:15.160
<v Speaker 2>Is that better now that it has been in recent years,

0:13:15.320 --> 0:13:18.960
<v Speaker 2>given that we do see more women in positions of

0:13:19.000 --> 0:13:20.000
<v Speaker 2>powers and companies.

0:13:21.320 --> 0:13:23.800
<v Speaker 5>So I mean when we say, we need we see

0:13:23.840 --> 0:13:25.240
<v Speaker 5>more women. Let's put a number on them.

0:13:25.320 --> 0:13:29.839
<v Speaker 2>Yeah, well, in terms of CEOs, it doesn't look great.

0:13:30.080 --> 0:13:32.360
<v Speaker 5>It doesn't look great. And so one layer under when

0:13:32.400 --> 0:13:34.800
<v Speaker 5>I started this research a decade ago, we saw about

0:13:34.880 --> 0:13:38.120
<v Speaker 5>you know, we saw about nineteen percent women at the top.

0:13:38.200 --> 0:13:41.160
<v Speaker 5>Now we see twenty nine percent. Those are hard earned numbers,

0:13:41.200 --> 0:13:43.480
<v Speaker 5>so that's good. But at the end of the day,

0:13:43.559 --> 0:13:46.480
<v Speaker 5>what we systematically see is that women have more narrow,

0:13:46.559 --> 0:13:50.160
<v Speaker 5>more junior networks. And what's really important is to have broader,

0:13:50.200 --> 0:13:52.920
<v Speaker 5>more senior networks. The thing is, you can't build a

0:13:52.960 --> 0:13:55.360
<v Speaker 5>network overnight. You're going to actually need to start working

0:13:55.440 --> 0:13:58.440
<v Speaker 5>on it day one of your career and slowly build

0:13:58.440 --> 0:14:00.880
<v Speaker 5>that out. And one of the things that's really important

0:14:00.960 --> 0:14:03.120
<v Speaker 5>is don't just build a network with the people you

0:14:03.160 --> 0:14:05.800
<v Speaker 5>work with and in the company you work with. Build

0:14:05.800 --> 0:14:08.200
<v Speaker 5>a network beyond the company that you're in. You're going

0:14:08.240 --> 0:14:11.960
<v Speaker 5>to need both internal advocates and external advocates to help

0:14:11.960 --> 0:14:13.480
<v Speaker 5>you over the lifetime of your career.

0:14:13.520 --> 0:14:16.480
<v Speaker 3>So when you mean men get more value from their

0:14:16.480 --> 0:14:19.640
<v Speaker 3>experience than women than women do, what is what do

0:14:19.680 --> 0:14:20.760
<v Speaker 3>you mean exactly?

0:14:21.680 --> 0:14:25.600
<v Speaker 5>Yeah, they're able to So look, I don't know where

0:14:25.640 --> 0:14:28.040
<v Speaker 5>they kind of get clued into this. This is kind

0:14:28.040 --> 0:14:29.880
<v Speaker 5>of a mystery to me. And part of the reason

0:14:29.960 --> 0:14:30.760
<v Speaker 5>why we did this.

0:14:30.800 --> 0:14:33.680
<v Speaker 3>Mystery are men. Men are mysteries. I can just say

0:14:33.720 --> 0:14:34.520
<v Speaker 3>they are mysteries.

0:14:34.560 --> 0:14:37.600
<v Speaker 5>But go ahead, Paul, you might disagree, so I might

0:14:38.120 --> 0:14:40.360
<v Speaker 5>just let you in there for a second.

0:14:41.160 --> 0:14:44.320
<v Speaker 3>But I wanted to make it transparent. We wanted to

0:14:44.320 --> 0:14:45.200
<v Speaker 3>make that transparent.

0:14:45.240 --> 0:14:47.960
<v Speaker 5>And what we see is that women are not gaining

0:14:48.000 --> 0:14:52.160
<v Speaker 5>that experience capital in the sort of as big as quickly.

0:14:52.440 --> 0:14:55.080
<v Speaker 5>And so one of the key lessons is plan early

0:14:55.160 --> 0:14:58.080
<v Speaker 5>in your career. It's not just enough to do the

0:14:58.120 --> 0:14:59.960
<v Speaker 5>thing you were asked to do. You need to act,

0:15:00.280 --> 0:15:02.640
<v Speaker 5>look up and around and do a bit more.

0:15:04.040 --> 0:15:07.320
<v Speaker 3>So, as I remember a book, I'm trying to give

0:15:07.320 --> 0:15:09.960
<v Speaker 3>it as Steve Schwartzman or something. But it's like, you know,

0:15:10.920 --> 0:15:12.840
<v Speaker 3>if you're going to go go big, because it's going

0:15:12.920 --> 0:15:15.520
<v Speaker 3>to take almost as much efforts as if you go small.

0:15:15.760 --> 0:15:19.560
<v Speaker 3>And I think there's probably numerous iterations of this, but

0:15:19.600 --> 0:15:21.360
<v Speaker 3>if you're going to do something, just go big, Just

0:15:21.400 --> 0:15:23.520
<v Speaker 3>go big, Just go BIG's.

0:15:22.880 --> 0:15:25.280
<v Speaker 5>Go big, Yeah, absolutely, And that's what we mean by

0:15:25.320 --> 0:15:28.360
<v Speaker 5>these big bold bets. I mean, you know, think about

0:15:28.440 --> 0:15:30.640
<v Speaker 5>how well women have done in school and think about

0:15:30.640 --> 0:15:33.480
<v Speaker 5>that first broken rum. I mean, you haven't been in

0:15:33.520 --> 0:15:36.000
<v Speaker 5>the workforce long enough for there to be a true

0:15:36.120 --> 0:15:38.440
<v Speaker 5>quality difference between men and women. You've been in the

0:15:38.480 --> 0:15:41.080
<v Speaker 5>workforce what two four or five years where you get

0:15:41.080 --> 0:15:44.880
<v Speaker 5>that first promotion. So betting on yourself is a great bet.

0:15:45.240 --> 0:15:46.240
<v Speaker 5>And you got to go big.

0:15:47.600 --> 0:15:50.200
<v Speaker 3>Steve Schwartzman of course at Blackstone Fame. Oh yeah, in

0:15:50.240 --> 0:15:51.400
<v Speaker 3>case you're wondering.

0:15:51.120 --> 0:15:52.120
<v Speaker 2>He says, go big, Carol.

0:15:52.400 --> 0:15:53.280
<v Speaker 5>Uh.

0:15:53.520 --> 0:15:55.320
<v Speaker 3>Super interesting, Well that's also for you.

0:15:55.400 --> 0:15:57.160
<v Speaker 5>I mean it's for men and women, but just making

0:15:57.160 --> 0:15:59.200
<v Speaker 5>sure that on you know that women are doing it too.

0:16:00.560 --> 0:16:03.640
<v Speaker 3>Yeah, No, it's interesting. Hey, listen, just twenty twenty five seconds.

0:16:03.760 --> 0:16:08.680
<v Speaker 3>How much so of maybe getting caught up or facing

0:16:08.680 --> 0:16:12.440
<v Speaker 3>a broken rung is because of having kids? Just quickly,

0:16:13.960 --> 0:16:16.080
<v Speaker 3>So that's more than twenty seconds.

0:16:16.080 --> 0:16:18.040
<v Speaker 5>But to cover that quickly, one of the things we

0:16:18.120 --> 0:16:20.440
<v Speaker 5>know is that there are a lot of challenges in

0:16:20.520 --> 0:16:22.040
<v Speaker 5>terms of motherhood and one of the things that we

0:16:22.120 --> 0:16:25.360
<v Speaker 5>explore in our research is how can actually be an accelerator.

0:16:25.440 --> 0:16:28.520
<v Speaker 5>And so just one story I'll leave you with is

0:16:28.560 --> 0:16:31.800
<v Speaker 5>that real quick story is a woman who was a

0:16:31.880 --> 0:16:35.240
<v Speaker 5>high powered lawyer in tech. She took fourteen years off

0:16:35.920 --> 0:16:37.920
<v Speaker 5>and then she decided to go back and she did

0:16:37.960 --> 0:16:41.320
<v Speaker 5>one of these reboarding programs back into the workplace at

0:16:41.360 --> 0:16:45.320
<v Speaker 5>LinkedIn and is back and is an executive there. And

0:16:45.400 --> 0:16:48.440
<v Speaker 5>so just one thing for mothers is you may make

0:16:48.480 --> 0:16:50.600
<v Speaker 5>a decision, but then you can still come back to

0:16:50.800 --> 0:16:52.240
<v Speaker 5>the workplace and be an executive.

0:16:52.480 --> 0:16:55.520
<v Speaker 3>Cool stuff. Good to get some time with you. Lorena Yee,

0:16:55.640 --> 0:16:58.240
<v Speaker 3>Senior partner at McKenzie and Company, Chair of the McKenzie

0:16:58.240 --> 0:17:01.840
<v Speaker 3>Tech Counsel. Her book The Broken Rung, When the Career

0:17:01.920 --> 0:17:04.320
<v Speaker 3>Ladder Breaks for Women and How they can succeed in

0:17:04.359 --> 0:17:04.960
<v Speaker 3>spite of it.

0:17:05.160 --> 0:17:05.240
<v Speaker 2>All.

0:17:05.320 --> 0:17:10.080
<v Speaker 3>Right, you're listening and watching Bloomberg Business Week. This is Bloomberg, Carol.

0:17:10.080 --> 0:17:12.400
<v Speaker 2>How often do you hear people say things like, hey,

0:17:12.400 --> 0:17:14.560
<v Speaker 2>do you have an HVAC guy all the time? Or

0:17:14.640 --> 0:17:17.879
<v Speaker 2>like a tile guide? Definitely, an appliance guy, yes, yesterday,

0:17:17.960 --> 0:17:19.159
<v Speaker 2>you got a guy who's a good plumber.

0:17:19.320 --> 0:17:20.280
<v Speaker 3>Oh, all the time.

0:17:20.720 --> 0:17:22.399
<v Speaker 2>I'm actually looking for someone who can do some light

0:17:22.480 --> 0:17:24.360
<v Speaker 2>dry wall if you know anyone.

0:17:24.480 --> 0:17:24.760
<v Speaker 3>Yeah.

0:17:24.800 --> 0:17:27.399
<v Speaker 2>It turns out that women, though, are behind quite a

0:17:27.440 --> 0:17:29.520
<v Speaker 2>bit of the growth in home services. This is according

0:17:29.520 --> 0:17:30.520
<v Speaker 2>to Yep.

0:17:30.520 --> 0:17:33.960
<v Speaker 3>That is pretty wild. Tara Lewis is VP of Community

0:17:33.960 --> 0:17:36.640
<v Speaker 3>Expansion and Trends at YEP. She joins us from Washington, DC.

0:17:37.280 --> 0:17:39.239
<v Speaker 3>Tara is so good to have you here. Tell us

0:17:39.240 --> 0:17:43.600
<v Speaker 3>what's going on in terms of women and home services

0:17:44.240 --> 0:17:45.560
<v Speaker 3>because this is kind of surprising.

0:17:46.920 --> 0:17:49.720
<v Speaker 6>Yes, thanks for having me. Well. For Women's History Month,

0:17:49.760 --> 0:17:53.320
<v Speaker 6>We've just released our second annual She Economy Services Report,

0:17:53.560 --> 0:17:56.760
<v Speaker 6>which revealed that women owned home services businesses on yelps

0:17:56.760 --> 0:17:59.960
<v Speaker 6>for past fifteen thousand new openings in twenty twenty four,

0:18:00.080 --> 0:18:04.040
<v Speaker 6>or topping every other category for the second consecutive year.

0:18:04.560 --> 0:18:08.840
<v Speaker 6>Women are seeking out these opportunities in home service businesses,

0:18:09.080 --> 0:18:12.080
<v Speaker 6>and as you said, traditionally male dominated area is like

0:18:12.320 --> 0:18:16.320
<v Speaker 6>pumming and roofing masonry more than any other category, including

0:18:16.359 --> 0:18:19.920
<v Speaker 6>beauty service categories, which historically have been some of the

0:18:19.960 --> 0:18:22.840
<v Speaker 6>top choices for female entrepreneurship as we've seen on yelp.

0:18:22.920 --> 0:18:24.360
<v Speaker 3>Hey, one thing I want to ask you, so are

0:18:24.359 --> 0:18:26.720
<v Speaker 3>they starting the businesses and then hiring men to be

0:18:26.760 --> 0:18:28.920
<v Speaker 3>the plumbers or are they actually doing it?

0:18:30.720 --> 0:18:32.840
<v Speaker 6>I would assume that well, first of all, as if

0:18:32.880 --> 0:18:35.159
<v Speaker 6>you're going to be identified as a woman owned business

0:18:35.160 --> 0:18:37.080
<v Speaker 6>on Yelp, as the business owner, you have to go

0:18:37.119 --> 0:18:38.879
<v Speaker 6>through your business owner account and verify that it is

0:18:38.880 --> 0:18:42.200
<v Speaker 6>when women owned. As for the choices that are made

0:18:42.240 --> 0:18:44.080
<v Speaker 6>after that is totally up to the business owner, but

0:18:44.119 --> 0:18:47.480
<v Speaker 6>I would assume as a woman, you would probably strive

0:18:47.560 --> 0:18:50.040
<v Speaker 6>to be as inclusive as possible when it comes to

0:18:50.080 --> 0:18:53.320
<v Speaker 6>hiring the best talent if what you want is business success.

0:18:53.640 --> 0:18:55.600
<v Speaker 2>Is this a story about economics that? I mean, Caroly

0:18:55.600 --> 0:18:57.199
<v Speaker 2>and I talked about this all the time, and our

0:18:57.240 --> 0:18:59.280
<v Speaker 2>team has written about this over the past couple of years.

0:18:59.359 --> 0:19:02.840
<v Speaker 2>The shortage of people who are in home services. I mean,

0:19:02.880 --> 0:19:04.840
<v Speaker 2>anyone who knows who has paid for a plumber and

0:19:05.080 --> 0:19:08.479
<v Speaker 2>sees the exorbitant costs understand that this is a supply

0:19:08.640 --> 0:19:11.320
<v Speaker 2>story and a demand story as well, and there's just

0:19:11.320 --> 0:19:14.680
<v Speaker 2>not enough of supply. So is this an economic story?

0:19:14.800 --> 0:19:17.000
<v Speaker 2>This is where the opportunity is and that's why these

0:19:17.040 --> 0:19:18.400
<v Speaker 2>women are opening these businesses.

0:19:19.800 --> 0:19:22.080
<v Speaker 6>I think that's a big piece of it, obviously, if

0:19:22.119 --> 0:19:24.760
<v Speaker 6>you know that consumer demand exists. But also the home

0:19:24.800 --> 0:19:27.480
<v Speaker 6>services category is pretty vast, and I think that there's

0:19:27.480 --> 0:19:29.679
<v Speaker 6>a lot of these home services that are clutch and

0:19:29.800 --> 0:19:31.919
<v Speaker 6>vital for any sort of home maintenance or day to

0:19:31.960 --> 0:19:36.080
<v Speaker 6>day operational maintenance of anybody's home, whether they're renting or

0:19:36.119 --> 0:19:39.399
<v Speaker 6>they own, so I think that there's a stability in that,

0:19:39.440 --> 0:19:41.840
<v Speaker 6>and then of course meeting consumer demand. Of course we

0:19:41.920 --> 0:19:44.080
<v Speaker 6>have the big home renovation projects and things like that,

0:19:44.160 --> 0:19:46.119
<v Speaker 6>but then you have the nuts and bolts of you know,

0:19:46.680 --> 0:19:50.159
<v Speaker 6>chimney sweeps and landscaping and irrigation and other things that

0:19:50.680 --> 0:19:52.359
<v Speaker 6>are tiered. So I think that when you think of

0:19:52.359 --> 0:19:56.160
<v Speaker 6>the spectrum of what home services what those services are,

0:19:56.440 --> 0:20:01.000
<v Speaker 6>there's just ample opportunity for new folks to insert themselves

0:20:01.080 --> 0:20:04.040
<v Speaker 6>into that. And I think that additionally in terms of

0:20:04.080 --> 0:20:06.399
<v Speaker 6>female entreprenrepreneurship. But I think of some of the reasons

0:20:06.400 --> 0:20:09.760
<v Speaker 6>why they might be pursuing some of these areas is

0:20:10.440 --> 0:20:12.640
<v Speaker 6>not only market demand, but the lower barriers for entry.

0:20:12.680 --> 0:20:16.120
<v Speaker 6>If you're opening a salon, for example, or medspot, there's

0:20:16.160 --> 0:20:19.119
<v Speaker 6>a lot of cost associated with brick and mortar that

0:20:19.200 --> 0:20:22.320
<v Speaker 6>might be different for some of these home service categories.

0:20:22.359 --> 0:20:25.080
<v Speaker 6>There's also great flexibility and work life balance when you're

0:20:25.080 --> 0:20:29.359
<v Speaker 6>an entrepreneur, and there's also growing support networks that are

0:20:29.400 --> 0:20:32.720
<v Speaker 6>starting to emerge and resources for women in these areas

0:20:32.720 --> 0:20:35.680
<v Speaker 6>that are typically historically male dominated. So I think there's

0:20:35.720 --> 0:20:38.879
<v Speaker 6>a lot of factors that are driving that growth and

0:20:38.880 --> 0:20:39.800
<v Speaker 6>supporting it further.

0:20:40.040 --> 0:20:43.119
<v Speaker 3>Is there a certain amount of flexibility to maybe possibly

0:20:43.200 --> 0:20:48.320
<v Speaker 3>running some of these businesses or having some oversight for women?

0:20:48.480 --> 0:20:51.000
<v Speaker 3>Is that part of the aspect are part of the

0:20:51.040 --> 0:20:53.320
<v Speaker 3>reason why.

0:20:53.000 --> 0:20:56.399
<v Speaker 6>I think that flexibility work life balance, also financial independence

0:20:56.400 --> 0:20:59.800
<v Speaker 6>and career growth. Being an entrepreneur is always appealing probably

0:20:59.840 --> 0:21:03.119
<v Speaker 6>a cross categories, but I think in terms of specifically

0:21:03.160 --> 0:21:06.560
<v Speaker 6>home services, I think in terms of consumer trust, there

0:21:06.600 --> 0:21:08.720
<v Speaker 6>might be people that are more inclined to feel comfortable

0:21:08.720 --> 0:21:10.800
<v Speaker 6>with a woman coming into their home than others. But

0:21:10.920 --> 0:21:13.000
<v Speaker 6>I think that in general, women that are pursuing it,

0:21:13.000 --> 0:21:15.639
<v Speaker 6>they're seeing that there is an opportunity that is prime

0:21:16.480 --> 0:21:19.359
<v Speaker 6>to find success there. And flexibility is you know, as

0:21:19.359 --> 0:21:23.760
<v Speaker 6>an entrepreneur is relative when it comes to how many

0:21:23.760 --> 0:21:25.959
<v Speaker 6>hours you're putting in per week, but it is at

0:21:26.040 --> 0:21:28.879
<v Speaker 6>least based on your own lifestyle and time and what

0:21:28.920 --> 0:21:31.359
<v Speaker 6>you'd like for your business, and so that autonomy I

0:21:31.400 --> 0:21:35.000
<v Speaker 6>think is really valuable to all entrepreneurs, but especially women.

0:21:35.200 --> 0:21:37.399
<v Speaker 3>I have to say along these lines, I have a

0:21:37.400 --> 0:21:39.440
<v Speaker 3>friend who's been in the media business for a long time,

0:21:39.520 --> 0:21:44.040
<v Speaker 3>producing and writing and changes in that industry, and she's

0:21:44.040 --> 0:21:45.760
<v Speaker 3>now thinking, well, maybe what I'm going to do is

0:21:46.280 --> 0:21:48.480
<v Speaker 3>you know, buy some homes, redo them and maybe rent

0:21:48.520 --> 0:21:49.960
<v Speaker 3>them out, or we do them. So it kind of

0:21:49.960 --> 0:21:54.560
<v Speaker 3>falls into this where geographically are we seeing women perhaps

0:21:54.600 --> 0:21:57.080
<v Speaker 3>do this the most well.

0:21:57.080 --> 0:21:59.520
<v Speaker 6>We were able to identify the top five category, the

0:21:59.600 --> 0:22:02.520
<v Speaker 6>top five metros where we saw the highest increase in

0:22:02.600 --> 0:22:07.919
<v Speaker 6>new business openings for home home service categories. Louisville was

0:22:07.920 --> 0:22:09.960
<v Speaker 6>the number one, and we know that it was recognized

0:22:09.960 --> 0:22:12.760
<v Speaker 6>in twenty nineteen for having one of the highest percentages

0:22:13.160 --> 0:22:15.520
<v Speaker 6>of female business owners in the nation, and so it's

0:22:15.520 --> 0:22:18.520
<v Speaker 6>showing that it's continuing to grow in that direction. Salt

0:22:18.600 --> 0:22:21.120
<v Speaker 6>Lake City was number two. It saw a forty six

0:22:21.160 --> 0:22:24.280
<v Speaker 6>percent increase from the year before. We know that that

0:22:24.320 --> 0:22:27.280
<v Speaker 6>has an unprecedented housing boom taking place and a rise

0:22:27.320 --> 0:22:29.159
<v Speaker 6>in new residents. So some of the things that are

0:22:29.160 --> 0:22:33.600
<v Speaker 6>happening in some of these metros are indicative of prime opportunities.

0:22:33.640 --> 0:22:36.000
<v Speaker 6>And then, of course, for example, if you see that

0:22:36.040 --> 0:22:40.320
<v Speaker 6>there's growing metro areas, there's going to then be more

0:22:40.320 --> 0:22:43.280
<v Speaker 6>consumer demand, more homes being built, et cetera, et cetera.

0:22:44.760 --> 0:22:48.200
<v Speaker 2>You know, I'm wondering about the percentages here because you

0:22:48.600 --> 0:22:50.600
<v Speaker 2>went through some of the cities, but if we look

0:22:50.640 --> 0:22:54.720
<v Speaker 2>at home services led the women knowned openings, you see

0:22:54.720 --> 0:22:57.320
<v Speaker 2>some pretty big percentages here. Lawn services was up thirty

0:22:57.359 --> 0:22:59.879
<v Speaker 2>one percent, light fixtures and equipment up twenty eight percent,

0:23:00.200 --> 0:23:02.960
<v Speaker 2>Junk removal and hauling up close to thirty percent. Is

0:23:03.800 --> 0:23:05.760
<v Speaker 2>this a result of base effects? Like it was a

0:23:05.800 --> 0:23:09.439
<v Speaker 2>small number to begin with, so any increase seems like

0:23:09.480 --> 0:23:11.080
<v Speaker 2>a big increase as a percentage.

0:23:12.480 --> 0:23:14.280
<v Speaker 6>Well, I think that we've been looking at this data

0:23:14.280 --> 0:23:16.800
<v Speaker 6>a year over year for at least three years now,

0:23:16.840 --> 0:23:19.359
<v Speaker 6>so I mean it's still building upon data that we

0:23:19.400 --> 0:23:22.199
<v Speaker 6>have previously, So I don't think it's so much that

0:23:22.240 --> 0:23:24.440
<v Speaker 6>I think that we've just seen. First of all, on COVID,

0:23:24.480 --> 0:23:28.960
<v Speaker 6>we've seen a continue increase in home service demand in general,

0:23:29.200 --> 0:23:31.080
<v Speaker 6>but we've just been starting to look more so at

0:23:31.119 --> 0:23:36.360
<v Speaker 6>this industry of emerging women owned home service entrepreneurs, and

0:23:36.440 --> 0:23:38.280
<v Speaker 6>so I think that that's more what's significant. And I

0:23:38.280 --> 0:23:40.760
<v Speaker 6>think that once you're breaking it down, there is probably

0:23:40.800 --> 0:23:43.320
<v Speaker 6>a factor of what that percentage of lift is. But

0:23:43.359 --> 0:23:48.000
<v Speaker 6>I still think it's pretty significant when you're thinking about

0:23:48.200 --> 0:23:49.960
<v Speaker 6>market share for any of these categories.

0:23:50.320 --> 0:23:52.440
<v Speaker 3>So what do you think, I'm we just got about

0:23:52.440 --> 0:23:55.600
<v Speaker 3>forty five to fifty seconds here Bloomberg audience that's listening

0:23:55.680 --> 0:24:00.639
<v Speaker 3>to this investing audience looking for trend. I don't know

0:24:00.720 --> 0:24:03.120
<v Speaker 3>what's the key takeaway from this research.

0:24:04.920 --> 0:24:07.160
<v Speaker 6>I think the key takeaway is that women are finding

0:24:07.200 --> 0:24:10.040
<v Speaker 6>new ways to drive economic growth and expanding the conventions

0:24:10.040 --> 0:24:13.000
<v Speaker 6>of what female entrepreneurship looks like. I think that because

0:24:13.040 --> 0:24:15.639
<v Speaker 6>home services is such a vast category, there are so

0:24:15.680 --> 0:24:19.240
<v Speaker 6>many opportunities that are vital for homeowners and anyone that

0:24:19.920 --> 0:24:23.240
<v Speaker 6>needs to maintain their home. So these are industries that

0:24:23.280 --> 0:24:25.840
<v Speaker 6>I think have a great sense of stability and continued

0:24:25.880 --> 0:24:27.679
<v Speaker 6>growth is very likely in the future.

0:24:27.800 --> 0:24:29.360
<v Speaker 3>All Right, We're going to leave it on that note. Hey,

0:24:29.400 --> 0:24:31.960
<v Speaker 3>have a great weekend. Thanks for stopping by. Tera Lewis.

0:24:31.960 --> 0:24:34.680
<v Speaker 3>She's vice president of Community Expansion and Trends over at YELP.

0:24:35.240 --> 0:24:36.760
<v Speaker 3>Joining us from Washington, d C.