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Speaker 1: heart or text I Heeart to five hundred, five hundred.

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Speaker 1: My next guest. Monday Night Brewing is an Atlanta based

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Speaker 1: craft brewery. We're talking about beers. Yo. We They brew

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Speaker 1: beers for weeknights, balance flavorful ales that pair well with food. Um. Interesting,

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Speaker 1: We're gonna have an interesting completely or not. Uh. The

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Speaker 1: idea for Monday Night Brewing grew out of a small

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Speaker 1: Atlanta Bible study. We started brewing beer together on Monday

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Speaker 1: nights as a way to get to know each other.

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Speaker 1: You go to the website. They got it written right

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Speaker 1: there on the website, it's stop telling you the truth.

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Speaker 1: As they started building this up and started building their brand,

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Speaker 1: Monday Night Brewing craft brewery, the CEO CEO in my

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Speaker 1: studio right now, a Monday night brewing, Jeff Head, please

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Speaker 1: work on the Monday the money making conversations like maybe

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Speaker 1: I've had a couple too many beers. It's it's a

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Speaker 1: joint in privilege to be here. Get straight. Please workome

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Speaker 1: the money making conversations, same times the time. It's pleasure

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Speaker 1: to be here. Can't wait. Now. You know, I'm from Houston, Texas,

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Speaker 1: and I know in Houston, Texas, craft brewing is huge.

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Speaker 1: It's it's like it's like it's a niche market. And

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Speaker 1: sometimes if you enter this business, you know, everybody sees

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Speaker 1: the big commercials on TV. You hear the bids, they

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Speaker 1: hear the millers, they hear all that. You know, Corona,

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Speaker 1: the little feet down there on the beach. You see

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Speaker 1: those big commercials. But if you really go in the store,

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Speaker 1: you can be mind blown at the options that you

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Speaker 1: have so many options. There's so many options, and it's

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Speaker 1: blown up in the last probably fifteen or twenty years.

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Speaker 1: Years ago, Uh, there were just a handful of options,

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Speaker 1: and they were a handful of big craft buries that

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Speaker 1: had been around for a while who really set the

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Speaker 1: stage for what has been an explosion over the last

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Speaker 1: ten years. Even in the state of Georgia where where

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Speaker 1: we're based, the number of crapperas has tripled just in

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Speaker 1: the last five years. And that's pretty representative, you know.

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Speaker 1: I think it's a couple of things. First, it's just

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Speaker 1: a broader trend in food and beverage of local and

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Speaker 1: craft and so people want something that feels authentic, that

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Speaker 1: they can connect to, that feels connected to their community

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Speaker 1: and to their u to their kind of their people

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Speaker 1: in their neighborhood. And so that I think is a

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Speaker 1: big part of it. Secondly, there's just people are getting

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Speaker 1: better brewing. They're making really really good beers, innovating. America

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Speaker 1: in the United States is really the center of innovation

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Speaker 1: for beer right now. And for a long time, it

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Speaker 1: was Belgium, it was Europe, it was around the world.

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Speaker 1: And what what what we Americans have done with craft beers?

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Speaker 1: Throw all the rules out the window and just be

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Speaker 1: creative with with all kinds of different different parts of

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Speaker 1: the brewing process. So so let me let's talk because

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Speaker 1: you only here for two breaks. So part of the

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Speaker 1: show's education, part of it is building communicating about your brand.

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Speaker 1: Now is it technology is The reason that so many

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Speaker 1: individual beers are being created and being sample is the

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Speaker 1: technology now is is the same system it's it's beer

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Speaker 1: is beer is basically the same process that has been

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Speaker 1: since monks walked out with big vats of barley water

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Speaker 1: in the middle of the forest and let wild yeast

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Speaker 1: from the air come in and turn that sugar water

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Speaker 1: into alcohol and carbon dioxide. Not much has really changed now.

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Speaker 1: We're better at making sure it's we know what we're

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Speaker 1: doing and and and processes are consistent, but it's basically

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Speaker 1: the same. It's really been driven by consumers and by innovators,

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Speaker 1: by people who have done really creative, interesting things and

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Speaker 1: make beer that this tastes really good. I'm a start

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Speaker 1: with the basic question what makes a good beer? That

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Speaker 1: is all in the eye of the beholder, my friend.

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Speaker 1: It's like where you look at the shilf, you see

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Speaker 1: so many options. So you know, that's absolutely and the

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Speaker 1: great thing about craft beers. We always like to say

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Speaker 1: even within our our bery, when you come to our

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Speaker 1: brewery will find anywhere between fifteen and twenty different beers

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Speaker 1: on tap. We always like to say it our brewery, yep,

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Speaker 1: we have two facilities too, breweries and both of them

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Speaker 1: you can find fifteen twenty beers. It's untapped and we

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Speaker 1: always tell people we will find a beer you like

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Speaker 1: you just we all it's always our challenge. Okay, I'm

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Speaker 1: not I'm kind of confused now, Okay, you just a

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Speaker 1: small time right. Oh you know we're you know, we're

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Speaker 1: dropping the drop of a bike. We we will make

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Speaker 1: over a hundred different beers this this year. So now

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Speaker 1: we have a handful of them that that are the

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Speaker 1: vast majority of our sales. So about six beers for

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Speaker 1: us make up about sevent our total sales. And then

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Speaker 1: we have a lot of fun with the other stuff

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Speaker 1: because that's our pipeline. That gives people a reason to

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Speaker 1: come and visit our brewery. Um, and it gives us

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Speaker 1: new ideas and research and development for This is a

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Speaker 1: fun conversation because I think everybody who's listening to this

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Speaker 1: call is going to be educated. And if you don't

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Speaker 1: drink beer, I don't drink beer, So not because I

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Speaker 1: don't like to, I just don't drink it, you know,

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Speaker 1: So nothing negative. I just want to put that out

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Speaker 1: there now. The fact that you say that, do you

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Speaker 1: have you try to create and engagement. I always felt

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Speaker 1: like beer is like a love affair people you know,

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Speaker 1: you know, you know you'll see a female at the

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Speaker 1: game swigging a beer. You know they're going to ball,

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Speaker 1: you know. If it feels like that's a very conference

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Speaker 1: zone for people to interact with. Absolutely, and that's the

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Speaker 1: reason we started the company because we felt like beer

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Speaker 1: is a leveler. It takes it takes balls down between people.

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Speaker 1: And so we actually have a purpose statement that we

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Speaker 1: uh that we talk about at every meeting we do internally,

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Speaker 1: every meeting I have with the wholesale or with an

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Speaker 1: account and our purpose statement is that we exist to

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Speaker 1: deep in human relationships over some of the best beer

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Speaker 1: in the country. So it starts with relationships. We want

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Speaker 1: to be a place where people deepen relationships with each other,

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Speaker 1: and so that's played out in really small ways in

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Speaker 1: our business, but we think are really significant. So for example,

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Speaker 1: when you come to our tap room, uh, you won't

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Speaker 1: find you'll find some little tables of four or five

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Speaker 1: tiana seat tables, but you also find big, long picnic

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Speaker 1: benches because we wanted to force strangers to sit down

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Speaker 1: next to each other and have a conversation and get

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Speaker 1: to know each other. And beer is this this thing.

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Speaker 1: If you're a CEO, or you're you know, a dockworker,

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Speaker 1: or you're a waiter or you're, you know, the manager

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Speaker 1: of a restaurant, it doesn't matter when you sit down

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Speaker 1: with that beer over your hand. There's something where you're

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Speaker 1: you're you're just you're just human beings. And we love that.

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Speaker 1: My dad was a beer drink. He had he drunk

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Speaker 1: the legendary Paps Blue Ribbons award winning award winning My dad, boy,

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Speaker 1: he's drunk it us a Paps Blue Ribbons today right now.

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Speaker 1: So I know about some beer drink, but I cut

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Speaker 1: you off earlier. He was telling me about beer is

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Speaker 1: in the eyes of the beholder. What makes a good beer? Yeah, yeah,

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Speaker 1: So there's some there's some basic principles of of making

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Speaker 1: a good beer. So there are there are certain uh

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Speaker 1: there's I think balance is a is a big one. Um.

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Speaker 1: You know you want to you want a beer that's

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Speaker 1: gonna gonna have a little bit of sweet, a little

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Speaker 1: bit of bitter. You there's all kinds of but you

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Speaker 1: almost made me make me want to sell. Hey, balance,

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Speaker 1: I'm telling you, I'm telling you you get just just

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Speaker 1: that one little drop on your tongue and uh, it's glorious, glorious.

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Speaker 1: And then the best part is after you have one

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Speaker 1: or two, then you get down the conversation, you get

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Speaker 1: talking about real life. That's where the fun really started. Yeah. Now,

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Speaker 1: now now you know you have these you have tap

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Speaker 1: and then you have this like some beer foam up

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Speaker 1: and all that good stuff. What does all this? What?

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Speaker 1: What does this? It's kind of like a world did

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Speaker 1: you guys have? That's what I'm just enamored with this

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Speaker 1: whole conversation because beer is like a world. You know,

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Speaker 1: it's like you know, it's you know, you you have

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Speaker 1: the big viking. Look you know that big mug. Did

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Speaker 1: you come? And then you have this young lady which

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Speaker 1: is nice beer and she sits on that's a that's why. Well,

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Speaker 1: and the reality is you get you come to our

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Speaker 1: So we have a tap him down in southwest Atlanta

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Speaker 1: we called the garage. And in the garage, so in

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Speaker 1: the garage, but you'll find is people from all kinds

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Speaker 1: of different walks of life. So and you'll find uh,

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Speaker 1: you know, you'll find the mom with their with their

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Speaker 1: baby and a little baby carrier drinking a you know

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Speaker 1: drinking a you know, a nice strong in Russian imperial

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Speaker 1: stout and uh, and you'll find uh, you know, you

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Speaker 1: find another group of you know, younger folks hanging out

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Speaker 1: and drinking some sour fruited beers. So there's just things

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Speaker 1: for everybody for everybody. And we're always surprised that the

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Speaker 1: things that people don't let that those stereotypes they blew

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Speaker 1: up pretty quick once you actually get people exposed to

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Speaker 1: different kinds of things. They just don't know what they want.

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Speaker 1: We don't know. We're talking in studio with Jeff Heck,

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Speaker 1: he's the CEO of Monday Night Brewing. And you have

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Speaker 1: two locations. Tell us about the other locations. Yea, the

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Speaker 1: garage yet we open that just last fall, and then

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Speaker 1: that facility we do barrel agd in sour beers, so

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Speaker 1: we're doing all kinds of crazy experimentation stuff there. And

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Speaker 1: the original location is on the west side of Atlanta,

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Speaker 1: and that's where we do the bulk of our production.

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Speaker 1: So most of the beers that we send out to

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Speaker 1: it to the market through wholesale distribution are made in

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Speaker 1: that in that facility, and then we have a tap

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Speaker 1: room there. Um, it's about a mile and a half

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Speaker 1: of my house where we actually started brewing beer in

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Speaker 1: my Yeah. Yeah, and if it wasn't a hundred degrees

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Speaker 1: in Atlanta in the middle of the summer. Um, but

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Speaker 1: uh yes, So so that's that's where most of our

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Speaker 1: staff are and where where are the bulk of our

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Speaker 1: production is. Let's talk about the business side of this.

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Speaker 1: That's what I created. Money making conversations you and entrepreneur

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Speaker 1: and um, you have a you have like she just

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Speaker 1: kind of came out of a Bible study, people talking

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Speaker 1: together and and then saying, hey, you know you like,

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Speaker 1: like I said, there's faith involved in that, going out

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Speaker 1: on faith, believing that you you prey on something. But

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Speaker 1: you have to have a you have to have a plan.

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Speaker 1: How did this start? So we started actually the in

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Speaker 1: that Bible study, there was about ten of us young

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Speaker 1: guys in our mid twenties. We were getting together on

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Speaker 1: Friday mornings, um, talking about you know, opening up the Bible,

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Speaker 1: talking about God figuring out you know, figuring out life

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Speaker 1: in our in our twenties. And but we didn't all

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Speaker 1: know each other very well, and so we wanted to

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Speaker 1: find a way where we could just get to know

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Speaker 1: each other in a more laid back environment. And so

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Speaker 1: one of our wives had gotten a homebrewing beer kit

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Speaker 1: for us for so you can do at your house.

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Speaker 1: You can, you can, you can buy the equipment and

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Speaker 1: it's set up for your house. So so it's not

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Speaker 1: too late for you. They're still you know, my wife,

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Speaker 1: she had that little cocoa cold you can make coke,

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Speaker 1: and she could she could do die coke. So it's

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Speaker 1: kind of like that, yeah, except you need a turkey

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Speaker 1: fryer so you you boil the water. Yeah, exactly right. See,

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Speaker 1: it's a little more than that to boiling the water up.

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Speaker 1: So when anyway we started, you're not gonna just slide

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Speaker 1: past this home brewing thing and just turkey fire and

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Speaker 1: all that. So we've got two minutes, a little bit

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Speaker 1: over two minutes left. Tell us that this home brewing

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Speaker 1: system works. That so people can hear that, and then

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Speaker 1: we're going to translate to the big time where you

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Speaker 1: right now. Yeah, so you can, you can. You can

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Speaker 1: buy us a small homebrew set up. And what you

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Speaker 1: do beer is basically a process of boiling water and

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Speaker 1: you add barley, different kinds of grains and you get

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Speaker 1: the sugars, extract the sugars from those grains, you effectively, Yeah,

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Speaker 1: so what you end up having is a sugary boiled water.

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Speaker 1: And then what you do is you throw in hops.

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Speaker 1: Hops are a cone flower that provide bitterness and flavor

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Speaker 1: and aroma floral, citrusy kinds of flavors to beer. So

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Speaker 1: you add those in while you're boiling the beer. Then

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Speaker 1: you cool it all down, and then you add yeast.

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Speaker 1: And yeast what yeast does is it's an organism that

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Speaker 1: just eats through the sugars in the in the words

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Speaker 1: that that's called that's what we call technical term for

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Speaker 1: the sugary barley water, and converts those sugars into alcohol

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Speaker 1: and carbon dioxide. So that's the way any fermentation process works,

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Speaker 1: is it's yeast eats sugars and gives off alcohol and

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Speaker 1: carbon dioxide. So that same, those same rules apply to

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Speaker 1: the homebrew set up and to the big setup that

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Speaker 1: we have now where we're brewing. Every time, we brew

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Speaker 1: ten thousand cans of beer um over the course of

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Speaker 1: a single brew. Far as before it was maybe a hundred.

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Speaker 1: So so so with that being said, so okay, how

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Speaker 1: quick could you have could you drink that? How quick

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Speaker 1: could you drink that that you have just made at

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Speaker 1: the house. Yeah, yeah, yeah. So what what would do

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Speaker 1: is then that that little gathering on Monday nights grew

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Speaker 1: what I'm saying I'm talking about. See you see I

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Speaker 1: love people who know what they're doing. They just they

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Speaker 1: just give so many steps. He just went from the yeast,

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Speaker 1: they go add little hops. Okay, hey, we have not

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Speaker 1: started drinking yet. When do you start drinking? Two to

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Speaker 1: three weeks later. So so you let the yeasts eats

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Speaker 1: through it. It takes two to three weeks for that

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Speaker 1: to happen. Then you gotta then you gotta get it

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Speaker 1: all carbonated up, and then you put it on a

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Speaker 1: little tap and it's ready to go. But but what

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Speaker 1: we like to say was after a little while, we

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Speaker 1: were making more beer than a Bible study and good

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Speaker 1: conscience could consume by itself. So we started having to

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Speaker 1: invite our neighbors and friends and co workers over. So

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Speaker 1: it became this gathering where on Monday nights, the whole

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Speaker 1: street would be lined with cars. We have twenty to

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Speaker 1: fifty people in my house, uh in the garage, So

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Speaker 1: it became a place to exercise kind of hospitality and

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Speaker 1: welcome people into our home, and it was it was

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Speaker 1: really two of them, the garage and our trap West

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Speaker 1: Midtown location. West Midtown. I'm having so much fun with you.

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Speaker 1: He's the CEO of Monday Night Brewing. Um, keep winning, everybody,

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Speaker 1: because I'm winning with this guy. He's convincing me that's

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Speaker 1: a drink, but I don't. He's good. Keep winning. I

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Speaker 1: am a studio with my favorite guests. I'm just gonna

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Speaker 1: let y'all know that Jeff Heck, he's to see you

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Speaker 1: on Monday Night Brewing because he's educating me. He's bringing

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Speaker 1: me over to the beer side. It was really, you know,

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Speaker 1: because I'm one of these guys. I'm hard. I'm hard,

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Speaker 1: I'm one them stout guy. I'm old too, you know.

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Speaker 1: I'm I'm old fogey. I ain't gonna change. You can't

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Speaker 1: teach the old dog new tricks. Brother. You got me sniffing,

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Speaker 1: so so I was all fair. I was talking about

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Speaker 1: the beer starts sweet, and it just seems like the

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Speaker 1: whole process is the unsweeten. It is that the is

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Speaker 1: that true? That is that's one way to look at it.

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Speaker 1: It's kind of like kind of like coffee, your coffee

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Speaker 1: drinker drink. See, I like my I like my coffee strong,

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Speaker 1: no sugar, no cream, like my beer strong. Absolutely. I

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Speaker 1: mean I think what happens with sugar when you take

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Speaker 1: sugar out, is it allow some of the other flavor

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Speaker 1: uh to really manifest themselves. Let's come forward, Let's talk

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Speaker 1: about some of the business side of let's do you

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Speaker 1: guys are a distributor and uh at one time you

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Speaker 1: could want to distribute. Now you can sails. That's a

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Speaker 1: major change in your business model. Correct, yes, So so

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Speaker 1: up until last fall, we were only allowed to sell

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Speaker 1: our beer to a wholesaler and they could sell it

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Speaker 1: to a retailer, so like a grocery store, a restaurant.

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Speaker 1: But we couldn't sell directly to a restaurant or bar

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Speaker 1: or a grocery store. We certainly couldn't sell directly to

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Speaker 1: a consumer, including people that came in to visit our

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Speaker 1: tap room. So the crazy thing was people come into

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Speaker 1: our brewery, UH want to buy a beer, and they

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Speaker 1: couldn't buy by it. They had wed have to send

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Speaker 1: them down the road. Um. We we actually lobbied really

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Speaker 1: hard to convince people with what has been shown in

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Speaker 1: other states, which is if you get people to come

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Speaker 1: into your brewery and take something home with him. They're

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Speaker 1: gonna go by next time when they're they're not gonna

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Speaker 1: come all the way back to the brewer. They're gonna

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Speaker 1: go buy it from the retail store right down the street.

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Speaker 1: So it ends up helping everyone. It's a chance for us.

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Speaker 1: Our tap rooms and our breweries are the biggest marketing

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Speaker 1: tool that we have because it allows people to come

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Speaker 1: and experience our brand firsthand. And so uh so this

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Speaker 1: was a really important tool for us to to allow

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Speaker 1: people to to more freely and openly experienced what it is.

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Speaker 1: And then the experience is coming in and experience and

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Speaker 1: you're like you said, yeah, fifteen options right, yeah, roughly

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Speaker 1: depending on the day. Yeah, each one has a different name.

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Speaker 1: I'll have I'll have different names, Okay, okay, different recipes,

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Speaker 1: like ricanes have a different name. Yes. So some of

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Speaker 1: our big some of our kind of our core beers,

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Speaker 1: we have one we call slap Fight. That's a that's

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Speaker 1: an I P A I P A s are are

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Speaker 1: are real, are real bitter. So we like to say

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Speaker 1: that slap is gonna slap you right up on the face.

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Speaker 1: It's gonna give you and give you a good and

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Speaker 1: I'll wake you up a little bit. We've got We've

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Speaker 1: we've got han Brolough. That's our pale ale um. We've

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Speaker 1: got we've got drafty Kilt. Drafty Kilt is our scotch

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Speaker 1: ail um. So we we love to have fun with

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Speaker 1: our with our names. It's one of the one of

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Speaker 1: the biggest best things about your your decision maker here,

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Speaker 1: How did these names come about? And are just sitting

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Speaker 1: around no matter as you did? Did the names come

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Speaker 1: about when you sober or drunk? But hey, we're we're

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Speaker 1: all about moderation, my friends. So uh, so I won't

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Speaker 1: say we may have had a beer too. We may

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Speaker 1: have had a beer too, uh, But then we always

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Speaker 1: stem back and give ourselves a little time and see

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Speaker 1: if it still sounds good the next morning. Let's put

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Speaker 1: it that way. That's that's my rule of thun for life.

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Speaker 1: Make decisions after you've given it a little time. Now

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Speaker 1: you have two locations in the city of Atlanta. How

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Speaker 1: does one um get your beer in their stores or

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Speaker 1: in their businesses? Yea, So we sell to two wholesalers

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Speaker 1: and then U those retail accounts. So if you're if

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Speaker 1: you're an independent convenience store operator. You can call one

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Speaker 1: of our wholesalers and they'll send the beer to you

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Speaker 1: that we sell. The vast majority of our sales are

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Speaker 1: are through the wholesale channel, and so, um, we will, we'll.

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Speaker 1: We're in about three thousand or so depending on the day,

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Speaker 1: different retail locations in Georgia, Alabama, and Tennessee. Uh so

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Speaker 1: you can get us really in all three of those states.

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Speaker 1: The pretty broadly the Kroger Public's, all the big grocery stores,

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Speaker 1: all the restaurants, bars, the meage. How big is your play?

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Speaker 1: It seemed like that be a great birthday party for

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Speaker 1: New Year's Eve party location to come. Absolutely. We we

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Speaker 1: will do about fifty weddings this year in our breweries.

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Speaker 1: So we have a whole separate private event space the

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Speaker 1: garage weddings. It blows my mind. That's somewhere. Uh there

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Speaker 1: are that many people who convince their their mothers and

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Speaker 1: mothers in laws that they to pay for a wedding

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Speaker 1: in a brewery. Um, but they do and it's and

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Speaker 1: it's beautiful. The pictures that we get from there are

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Speaker 1: wonderful and something expect that business model, No, we didn't

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Speaker 1: expect it. Nearly as much as we've as we've seen it.

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Speaker 1: It's been a really helpful additional revenue stream and a

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Speaker 1: wait place for just people to get in and experience

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Speaker 1: our our brand who maybe not maybe not a big

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Speaker 1: craft beer drinkers, but they get in, they see the

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Speaker 1: space and they you know they're talking about they try

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Speaker 1: some beer and then they uh. Each of our facilities

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Speaker 1: are about twenty square feet. So the first one our

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Speaker 1: original location, most of at his production area, so we

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Speaker 1: will and we have a we have a big beautiful patio, uh.

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Speaker 1: And then the second spaces is mostly uh a bar

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Speaker 1: bar kind tap room and a private event space. Okay,

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Speaker 1: here's the fun part about interviewing you. First of all,

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Speaker 1: you love what you do, do it. It comes right

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Speaker 1: out of your eyes. You're telling me just a brilliant story.

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Speaker 1: So balancing your life. I always want to talk about

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Speaker 1: balancing your life. Yeah you you you're a mile and

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Speaker 1: a half away from one of your locations. That means

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Speaker 1: that means that your hop skipping the jump from your

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Speaker 1: job every day. You you almost can almost bring it home.

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Speaker 1: How do you balance your life? Because you have four kids?

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Speaker 1: Four kids? How do you balance all that? You know,

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Speaker 1: that's a great question, and it's something I always struggle

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Speaker 1: with personally. I worked in finance for about twelve years

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Speaker 1: before I finally quit that and UH and came over

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Speaker 1: to work for Monday at full time. And the real

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Speaker 1: best blessing for me has been I have two partners,

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Speaker 1: and so I would never start a business on my own, honestly,

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Speaker 1: because I'm just too conservative. I'm more I'm more play

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Speaker 1: it safe kind of guy. But I was able to

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Speaker 1: have two partners who helped push me forward, help me

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Speaker 1: take some risks, and so that's been the biggest help.

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Speaker 1: So we we fill in for each other, we cover

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Speaker 1: for each other. And then it's been learning that at

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Speaker 1: the end of the day, I always like to step

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Speaker 1: back and think, you know what is it what at

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Speaker 1: the end of my life, and I are gonna regret

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Speaker 1: that I said if I don't, if I don't spend

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Speaker 1: the time on and UH, And it has yet to

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Speaker 1: come up. I wish I spent a little less a

427
00:20:20,240 --> 00:20:22,080
Speaker 1: little little less time with my family and a little

428
00:20:22,080 --> 00:20:23,520
Speaker 1: more time at the office. Well, you know, that was

429
00:20:23,560 --> 00:20:26,320
Speaker 1: something that I've struggled with, you know, early on, because

430
00:20:26,400 --> 00:20:29,320
Speaker 1: I'm proud of you when I say that because you're

431
00:20:29,400 --> 00:20:31,439
Speaker 1: younger than me when you figured it out. You know,

432
00:20:31,520 --> 00:20:34,040
Speaker 1: because you get out there, you start getting success of

433
00:20:34,080 --> 00:20:36,359
Speaker 1: fear sets in whether or not you can take our

434
00:20:36,440 --> 00:20:38,880
Speaker 1: day off or ye, you've missed that opportunity to miss

435
00:20:38,920 --> 00:20:42,959
Speaker 1: that that's terrifying, absolutely. And then they have that ballance

436
00:20:43,000 --> 00:20:44,960
Speaker 1: and have four kids that love you and a wife

437
00:20:44,960 --> 00:20:47,240
Speaker 1: who loves you. That's a that's the balance you have

438
00:20:47,280 --> 00:20:49,280
Speaker 1: to maintain, you know. And I also think it's important

439
00:20:49,280 --> 00:20:50,800
Speaker 1: to send the message. I want to send the message

440
00:20:50,800 --> 00:20:52,960
Speaker 1: to my kids that the work's not a bad thing.

441
00:20:53,200 --> 00:20:54,359
Speaker 1: And so one of the things I tried to do

442
00:20:54,400 --> 00:20:55,879
Speaker 1: too is to bring them into the office with me.

443
00:20:56,119 --> 00:20:58,359
Speaker 1: They'll come, my daughters will come in under the office

444
00:20:58,359 --> 00:20:59,800
Speaker 1: and have lunch with me in my office. Um. And

445
00:21:00,280 --> 00:21:02,439
Speaker 1: just trying to give them exposure to to so that

446
00:21:02,480 --> 00:21:04,399
Speaker 1: they can see, you know, what does hard work look like.

447
00:21:04,920 --> 00:21:07,119
Speaker 1: I don't want them grown up thinking that works bad

448
00:21:07,240 --> 00:21:09,280
Speaker 1: or hear me talking about badly about my about my

449
00:21:09,320 --> 00:21:11,440
Speaker 1: work as I love it. Um. But at the same time,

450
00:21:11,440 --> 00:21:13,320
Speaker 1: I want to be able to um uh, you know,

451
00:21:13,320 --> 00:21:15,080
Speaker 1: to spend enough time at home. And you know, now

452
00:21:15,119 --> 00:21:17,040
Speaker 1: I get to have dinner with my family almost every night,

453
00:21:17,080 --> 00:21:18,720
Speaker 1: and put my kids abad It's a lovely thing. You

454
00:21:18,760 --> 00:21:22,560
Speaker 1: mentioned them earlier. You started a business with friends, Yes, okay,

455
00:21:22,720 --> 00:21:25,040
Speaker 1: that could be good, that could be bad because one

456
00:21:25,080 --> 00:21:26,840
Speaker 1: day you got to talk to your friends a little

457
00:21:26,840 --> 00:21:30,399
Speaker 1: bit different. How does that balance work for you? We

458
00:21:30,520 --> 00:21:34,080
Speaker 1: have been just so blessed in this because I think

459
00:21:34,160 --> 00:21:37,440
Speaker 1: I say this about marriage too. I totally understand why

460
00:21:37,480 --> 00:21:39,720
Speaker 1: marriage can be really hard, and I totally understand why

461
00:21:40,080 --> 00:21:42,679
Speaker 1: business partners can be really hard. I'm really fortunate. That

462
00:21:42,880 --> 00:21:46,000
Speaker 1: is actually a huge asset for me, both my marriage

463
00:21:46,000 --> 00:21:48,800
Speaker 1: and my business partners. So the biggest thing we did

464
00:21:48,880 --> 00:21:50,960
Speaker 1: is we learned to be really open and honest with

465
00:21:50,960 --> 00:21:53,879
Speaker 1: each other from very early on, and to fight clean.

466
00:21:54,080 --> 00:21:56,600
Speaker 1: So we fight about things, we argue about things, but

467
00:21:56,640 --> 00:21:58,880
Speaker 1: we do it in ways that don't attack each other. Um.

468
00:21:59,000 --> 00:22:01,639
Speaker 1: We really try to stay open minded about um where

469
00:22:01,880 --> 00:22:04,159
Speaker 1: our idea, whether that our idea might not be the

470
00:22:04,160 --> 00:22:05,919
Speaker 1: best one, and we trust each other a lot. So

471
00:22:05,960 --> 00:22:08,920
Speaker 1: the three of us have very different backgrounds professionally. Jonathan

472
00:22:08,960 --> 00:22:11,880
Speaker 1: is a marketing guy, Joel's really got an operations mind,

473
00:22:11,960 --> 00:22:14,280
Speaker 1: and I'm more of a finance and strategy guy. And

474
00:22:14,320 --> 00:22:18,520
Speaker 1: sot and and I love I love building culture. I

475
00:22:18,560 --> 00:22:20,119
Speaker 1: love building culture. I've got a lot, a lot to

476
00:22:20,160 --> 00:22:22,080
Speaker 1: learn about it, but but but I love it. And

477
00:22:22,119 --> 00:22:23,840
Speaker 1: so one of the things we've learned too is to

478
00:22:23,880 --> 00:22:26,440
Speaker 1: differ to each other in our areas of expertise UM,

479
00:22:26,480 --> 00:22:30,440
Speaker 1: while not being afraid to speak our mind UM. So communication, communication, communication,

480
00:22:30,880 --> 00:22:33,520
Speaker 1: UM and humility UH and acknowledging what you're good at

481
00:22:33,520 --> 00:22:36,359
Speaker 1: and acknowledging what you're not has been incredibly helpful. And

482
00:22:36,400 --> 00:22:38,360
Speaker 1: I'd say we're better friends now than we were when

483
00:22:38,400 --> 00:22:42,280
Speaker 1: we met each other fifteen years. The business is about

484
00:22:42,280 --> 00:22:45,520
Speaker 1: seven years old. We are celebrating our seventh anniversary um

485
00:22:45,560 --> 00:22:49,119
Speaker 1: in uh in just a few weeks, the August fourth,

486
00:22:49,160 --> 00:22:53,159
Speaker 1: the weekend of the fourth and fifth. Absolutely absolutely right

487
00:22:53,200 --> 00:22:58,600
Speaker 1: down at the garage. I'll bring you some and I

488
00:22:58,680 --> 00:23:00,840
Speaker 1: might maybe, maybe, how about you could use some of

489
00:23:00,880 --> 00:23:03,600
Speaker 1: the beer as an ingredient in one of your of

490
00:23:03,640 --> 00:23:09,119
Speaker 1: your I I used to win chili cook offs in

491
00:23:09,200 --> 00:23:13,160
Speaker 1: college chili and beers. There you go. I used beer.

492
00:23:13,160 --> 00:23:15,200
Speaker 1: I should use a little small bill of like beers.

493
00:23:15,240 --> 00:23:17,840
Speaker 1: That's I never use water in my beer in brisket.

494
00:23:17,920 --> 00:23:19,920
Speaker 1: So so I'm gonna come get some of your beer.

495
00:23:20,160 --> 00:23:25,280
Speaker 1: I would make some of my ward will do something

496
00:23:25,359 --> 00:23:31,119
Speaker 1: I've lied I have. You've had beer beer, but the

497
00:23:31,119 --> 00:23:39,919
Speaker 1: record shown been drinking long. It's just a cup of

498
00:23:39,960 --> 00:23:44,760
Speaker 1: my show and and wake me up. You've been drinking

499
00:23:44,800 --> 00:23:46,200
Speaker 1: beer for a long time. My man. I want to

500
00:23:46,240 --> 00:23:47,720
Speaker 1: thank you for coming on this. It's been a joy.

501
00:23:47,800 --> 00:23:50,560
Speaker 1: It's been fun to tell us about your two locations.

502
00:23:51,119 --> 00:23:54,240
Speaker 1: Two locations, uh, the Trapered Avenue location in the west

503
00:23:54,240 --> 00:23:57,240
Speaker 1: in West Midtown and the garage down in Southwest Atlanta

504
00:23:57,320 --> 00:24:00,000
Speaker 1: in the West End. UM both open seven days a week,

505
00:24:00,400 --> 00:24:02,040
Speaker 1: seven days a weekend. You can go in there. You

506
00:24:02,040 --> 00:24:05,800
Speaker 1: can sample, come in samples and beers, take home your favorites. UM,

507
00:24:06,119 --> 00:24:11,679
Speaker 1: meet some new friends, get married. Absolutely, my man. I

508
00:24:11,680 --> 00:24:16,119
Speaker 1: want to thank you great August August, first weekend in August.

509
00:24:16,800 --> 00:24:19,960
Speaker 1: I will be there. Listening makes us smarter, more connected people.

510
00:24:20,040 --> 00:24:23,040
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511
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