WEBVTT - Why Doctors Use Evidence but Managers (Mostly) Don’t

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<v Speaker 1>Pushkin. I'm Jacob Goldstein, and this is what's your problem.

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<v Speaker 1>My guest today is Helen Pearson. She's a science journalist.

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<v Speaker 1>She writes for the journal Nature, and she recently wrote

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<v Speaker 1>a book called Beyond Belief, How Evidence Shows What Really works.

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<v Speaker 1>Helen's problem is this, how do you get people to

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<v Speaker 1>make important decisions based on high quality evidence rather than

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<v Speaker 1>hunches or habits. To a large extent, the book is

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<v Speaker 1>a history of what Helen calls the evidence revolution, and

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<v Speaker 1>this is a remarkably recent revolution. In her telling, fifty

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<v Speaker 1>years ago, she writes, doctors did not typically try to

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<v Speaker 1>sort through through the high quality published studies to figure

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<v Speaker 1>out what they should do. Instead, they often did whatever

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<v Speaker 1>they'd been taught in medical school, or what the senior

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<v Speaker 1>doctor in the room said to do, even if the

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<v Speaker 1>evidence said otherwise. But a few doctors spent their careers

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<v Speaker 1>trying to change that, sorting through all the evidence to

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<v Speaker 1>figure out what worked best in different situations, and trying

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<v Speaker 1>to get their fellow doctors to pay attention. In more

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<v Speaker 1>recent decades, that spirit has started to spread to other fields,

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<v Speaker 1>feels like management and crime prevention and education. Later in

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<v Speaker 1>the conversation, Helen and I talk about some of those fields,

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<v Speaker 1>places where the evidence is still often unclear, and where

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<v Speaker 1>people often ignore the evidence even when it is clear.

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<v Speaker 1>We also talk about how she uses evidence in her

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<v Speaker 1>own life and about the prospects for the spread of

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<v Speaker 1>evidence based decision making in the world. To start, we

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<v Speaker 1>talk about one doctor who did a lot to get

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<v Speaker 1>the evidence revolution going in medicine. His name was Ian Chalmers.

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<v Speaker 2>Ian is really the reason I ended up writing the book.

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<v Speaker 2>He was training to be a doctor in the kind

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<v Speaker 2>of late nineteen sixties early nineteen seventies. He was working

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<v Speaker 2>in obstetrics and gynecology in Wales at the time, and

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<v Speaker 2>he noticed this sort of odd thing, which was that

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<v Speaker 2>when doctors would hand out advice to women with the

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<v Speaker 2>same condition, they would give different advice. So, you know,

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<v Speaker 2>some doctors would think it was really important to have

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<v Speaker 2>prenatal vitamins or not to drink during pregnancy, and other

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<v Speaker 2>doctors would say no such thing. And this was kind

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<v Speaker 2>of so extreme that Ian once told me that when

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<v Speaker 2>he was woken in the night to treat a woman,

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<v Speaker 2>the first thing he would say was what's wrong, and

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<v Speaker 2>the second thing he would say was who's treating her?

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<v Speaker 2>Because that was going to change. You know what he

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<v Speaker 2>did next raight, So what generally happened was that everyone

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<v Speaker 2>followed the advice of the most senior doctor in the room,

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<v Speaker 2>which is sometimes now called eminence based medicine.

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<v Speaker 1>Tell me about his work in Gaza and how that

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<v Speaker 1>writer influenced him.

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<v Speaker 2>Yeah, so that was another part of his train, which

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<v Speaker 2>was also kind of influential in him realizing that a

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<v Speaker 2>lot of what he'd been taught in medical school was wrong.

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<v Speaker 2>So he worked on a refugee camp in Gaza during

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<v Speaker 2>his medical training, and during that time he was treating

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<v Speaker 2>children who had measles, and he had been taught in

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<v Speaker 2>medical school that you shouldn't give antibiotics to a child

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<v Speaker 2>with measles, even if they were becoming quite sick, because

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<v Speaker 2>antibiotics treated bacterial infection, so why would you give it

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<v Speaker 2>to a child with a viral infection. So he followed

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<v Speaker 2>the advice he'd been taught, and he didn't give the antibiotics.

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<v Speaker 2>But then later when he returned to the UK, he

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<v Speaker 2>discovered that actually this advice he'd been given was tragically wrong,

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<v Speaker 2>and that there were in fact about six control clinical

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<v Speaker 2>trials that suggested it did help to give some children

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<v Speaker 2>antibiotics prophylactically because they were developing a secondary bacterial infection

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<v Speaker 2>along of the viral one.

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<v Speaker 1>And in fact, as I understand it, like he concluded

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<v Speaker 1>when he went back to the UK and studied the

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<v Speaker 1>advice that children under his care had probably died or

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<v Speaker 1>possibly died because he had done the wrong thing.

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<v Speaker 3>That's exactly right.

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<v Speaker 2>Yeah, So it's so a huge kind of you know,

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<v Speaker 2>turning point for him of realizing that.

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<v Speaker 1>So let me ask the native question, why had he

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<v Speaker 1>been taught something that was not consistent with the evidence.

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<v Speaker 2>Because that was that was standard practice in medical schools

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<v Speaker 2>at the time. Most doctors weren't really being taught about

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<v Speaker 2>clinical trials in the sixties and seventies.

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<v Speaker 3>Hard though it is to believe.

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<v Speaker 1>It is weird, right, it is hard to believe. I mean,

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<v Speaker 1>I guess is part of it the sort of formal

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<v Speaker 1>you know, randomized controlled trial. Well you have a placebo

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<v Speaker 1>arm and a treatment arm, and that people running the

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<v Speaker 1>trial don't know which is which. That was actually relatively

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<v Speaker 1>new still.

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<v Speaker 2>Right, exactly, Yes, So we feel like randomized trials have

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<v Speaker 2>been around for ages, but they are relatively new. I

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<v Speaker 2>mean around the time that you know that Ian was

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<v Speaker 2>having the you know that this realization that he hadn't

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<v Speaker 2>been taught about trials. They were really only then becoming commonplace.

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<v Speaker 1>Oh so you have this sort of research changing and

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<v Speaker 1>the practices of doctors are lagging. That is sort of

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<v Speaker 1>the moment when Ian Chalmers walks onto the scene. And

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<v Speaker 1>it's this moment when there is now research but doctors,

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<v Speaker 1>weirdly to our sensibilities, are not paying attention to it.

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<v Speaker 1>What does Chalmers do when he realizes this?

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<v Speaker 2>So what he did was he became very passionate about

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<v Speaker 2>randomized trials. Actually, and I discovered this with other people

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<v Speaker 2>I spoke to, is that there's something about this method

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<v Speaker 2>which is very captivating to people.

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<v Speaker 1>It's so elegant, right, like intellectually, like the it's blinded,

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<v Speaker 1>there's a placebo control. Like I recognize that they're imperfect,

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<v Speaker 1>and people love to talk about the problems with them,

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<v Speaker 1>but it's wildly elegant and not intuitive. Right People want

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<v Speaker 1>to just like give something to somebody and see if

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<v Speaker 1>they get better, and say it works if they get better,

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<v Speaker 1>and like, for so many reasons, a randomized trial is

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<v Speaker 1>so much better than that.

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<v Speaker 2>And that argument goes on all the time today. I mean,

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<v Speaker 2>that's what mostly happens in policy is we just introduce

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<v Speaker 2>policies right without bothering to test whether they're effective and

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<v Speaker 2>assuming they do good when some do harm. So that

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<v Speaker 2>I don't think that's an old argument.

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<v Speaker 1>We will get to policy. Yes. So this is this

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<v Speaker 1>moment people are falling in love with randomized trials, and

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<v Speaker 1>more importantly for our story, Ian Chalmers is realizing that

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<v Speaker 1>this evidence is not making its way into medical practice.

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<v Speaker 1>What does he do about that?

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<v Speaker 2>So he decides to do this pioneering exercise where he

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<v Speaker 2>is going to collect all of the controlled clinical trials.

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<v Speaker 2>They weren't all randomized, but controlled trials which had been done,

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<v Speaker 2>which had tested treatments in pregnancy and childbirth. Okay, and

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<v Speaker 2>at the time, so this is in the eighties, I mean,

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<v Speaker 2>that was an extraordinarily difficult thing to do because he

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<v Speaker 2>couldn't just go online and you know, search up these trials.

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<v Speaker 2>So he eventually ended up recruiting hundreds of people to

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<v Speaker 2>sort of go to libraries and scour through the medical

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<v Speaker 2>journals and really exhaustively try and track down these clinical trials.

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<v Speaker 1>It's amazing that it's almost an archaeological exercise, right, like

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<v Speaker 1>people have generated all this evidence not in ancient times,

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<v Speaker 1>but in the last ten or twenty years, and it's

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<v Speaker 1>already been sort of lost. Right. He is an obgyn, right,

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<v Speaker 1>and he's having to have people will look for the

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<v Speaker 1>research in his field exactly exactly.

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<v Speaker 2>It's extraordinary and that is still a real difficult problem today,

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<v Speaker 2>which I think is absolutely mind boggling, because a lot

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<v Speaker 2>of research is published and yet people still struggle to

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<v Speaker 2>find it on databases.

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<v Speaker 1>So they're doing this archaeological expedition to look for recent research.

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<v Speaker 1>And what happened.

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<v Speaker 2>So it takes him about ten years, him and his

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<v Speaker 2>many colleagues, and eventually he doesn't just get the evidence together.

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<v Speaker 2>I think this is what's so interesting about it is

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<v Speaker 2>he realizes that he needs to synthesize the evidence, and

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<v Speaker 2>you know, not just to look at one trial at

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<v Speaker 2>a time, because if you look at one trial, it

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<v Speaker 2>risks being wrong, or you get a group of trials

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<v Speaker 2>which may be conflicting, maybe some of them are poorly done,

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<v Speaker 2>maybe it's just through chance that they point in different directions.

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<v Speaker 2>And so he took this quite radical step of synthesizing

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<v Speaker 2>the evidence using a method called a systematic review and

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<v Speaker 2>ended up doing hundreds of systematic reviews to look at

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<v Speaker 2>all of these different approaches in pregnancy and childbirth and

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<v Speaker 2>eventually publishes all of this after ten years in these

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<v Speaker 2>two massive books.

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<v Speaker 3>Which I also have on my book case following me.

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<v Speaker 2>So, they revealed that a lot of practices in pregnancy

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<v Speaker 2>and childbirth were not based on evidence or were actually

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<v Speaker 2>doing harm. So for example, even things like invasive episiotomies,

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<v Speaker 2>which is a surgical incision which is supposed to give

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<v Speaker 2>babies a bigger hole to get out, there wasn't really

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<v Speaker 2>evidence to support these practices, and like shaving women's pubic

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<v Speaker 2>care in labor. So countless women had been subjected to

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<v Speaker 2>these really quite invasive and degrading practices because doctors assumed

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<v Speaker 2>they were the right thing to do. And Ian's work

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<v Speaker 2>by synthesizing evidence in this way helped bring an end

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<v Speaker 2>to them. So he was sort of inspired by what

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<v Speaker 2>he had done and thought, why can't we do this

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<v Speaker 2>across all specialties of medicine, you know, synthesize the evidence

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<v Speaker 2>in heart disease and diabetes, in cancer and so on,

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<v Speaker 2>And that led to this group which he helped found.

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<v Speaker 2>He was seminal in founding called the Cochrane Collaboration, and

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<v Speaker 2>they set out and are still trying to do this

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<v Speaker 2>today to synthesize evidence which shows which treatments are of

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<v Speaker 2>help and do not harm across these different groups. And

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<v Speaker 2>nowadays the word sort of like a Cochrane review if

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<v Speaker 2>you're here that it's sort of like associated with doing

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<v Speaker 2>the kind of highest standard, you know, gold standard type

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<v Speaker 2>of review of evidence.

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<v Speaker 1>And I would say a lot of it at least

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<v Speaker 1>is just online, right, like you can go look if

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<v Speaker 1>you're thinking of taking a supplement, say, you can just

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<v Speaker 1>go look. And there are a lot of Cochrane reviews

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<v Speaker 1>of whatever, magnesium for something something, and I find it useful.

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<v Speaker 1>I mean quite often they say there's not enough evidence

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<v Speaker 1>to say one way or the other. Right, that's typically

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<v Speaker 1>with the kinds of things that I'm looking at, you know,

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<v Speaker 1>over the counter things or whatever. There just isn't enough

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<v Speaker 1>research to have a clear answer. And that is what

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<v Speaker 1>they often say. It makes sense, Yes.

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<v Speaker 3>It is often the conclusion.

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<v Speaker 2>And I mean it's not just so Cochran reviews now

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<v Speaker 2>are a tiny fraction of the number of systematic reviews

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<v Speaker 2>in the world. So Cochran was really sort of seminal

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<v Speaker 2>in sort of showing that this was a really good

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<v Speaker 2>way to make sense of conflicting bodies of evidence. But

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<v Speaker 2>now that you know, thousands are coming out every year,

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<v Speaker 2>So in general, a systematic review is a better way

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<v Speaker 2>to get an overview of what the evidence says than

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<v Speaker 2>looking at just one study. Now, of course, it's it's

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<v Speaker 2>not completely straightforward because like randomized trials, some systematic reviews

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<v Speaker 2>aren't very good either, So that's a challenge too.

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<v Speaker 1>Well, it's always something yes, well, I mean that's Cochrane

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<v Speaker 1>is useful as a brand in that way, right, Like

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<v Speaker 1>I trust their ability to assess the evidence, even if

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<v Speaker 1>what they say is we don't know, Like we don't know.

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<v Speaker 1>It's a very respectable answer as a general matter. What's

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<v Speaker 1>a Charmer's like.

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<v Speaker 2>Quite extraordinary actually just the most I don't think I've

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<v Speaker 2>ever met anyone who is so extraordinarily modest about his

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<v Speaker 2>accomplishments and downplays them so much, to the point where

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<v Speaker 2>he denies sort of starting the cock con collaboration. I

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<v Speaker 2>think he says something along the lines of he came

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<v Speaker 2>up with the idea so and also very exacting and critical.

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<v Speaker 2>I mean it was interesting when he retired or decided

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<v Speaker 2>to step away. He didn't retire from Cockraney decided he

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<v Speaker 2>wanted to move on. He actually set up a prize

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<v Speaker 2>for the group that offered the most astute criticism of

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<v Speaker 2>the cock Con collaboration.

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<v Speaker 1>Oh that's really admirable.

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<v Speaker 3>Yes, exactly.

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<v Speaker 2>And they still have that attitude of kind of inviting

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<v Speaker 2>criticism because of course that's exactly what you know, he

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<v Speaker 2>and the group have done all these years is sort

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<v Speaker 2>of speak truth to power. So they need to invite

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<v Speaker 2>that criticism themselves.

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<v Speaker 1>Who won the prize and what did they say?

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<v Speaker 2>I don't know, it's one every years.

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<v Speaker 1>Yeah, so I could imagine him having a pretty high

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<v Speaker 1>tolerance for disagreeableness. Say right, I mean what he did

0:12:30.996 --> 0:12:34.116
<v Speaker 1>was in a sort of cultural way in terms of

0:12:34.156 --> 0:12:39.596
<v Speaker 1>the culture of physicians, the culture of medicine. I don't know,

0:12:39.916 --> 0:12:42.996
<v Speaker 1>antagonistic is maybe too strong a word, but he said

0:12:42.996 --> 0:12:45.196
<v Speaker 1>things that presumably lots of people didn't want to hear.

0:12:45.396 --> 0:12:47.476
<v Speaker 1>He said, to doctors, you're doing it wrong, both in

0:12:47.516 --> 0:12:50.436
<v Speaker 1>a specific way, you shouldn't be doing this particular intervention,

0:12:50.676 --> 0:12:53.436
<v Speaker 1>and also in a general way, like he implicitly or

0:12:53.436 --> 0:12:56.756
<v Speaker 1>explicitly was saying you're thinking about the practice of medicine wrong.

0:12:57.476 --> 0:13:00.516
<v Speaker 2>That's right, that's exactly right. I discovered this as I

0:13:00.556 --> 0:13:03.716
<v Speaker 2>sort of was reporting the book and kind of speaking

0:13:03.716 --> 0:13:07.436
<v Speaker 2>to these people who were quite seminal in bringing evidence

0:13:07.476 --> 0:13:09.556
<v Speaker 2>based practice into their fields. They often have this sort

0:13:09.596 --> 0:13:12.876
<v Speaker 2>of rebellious streak to them and are kind of willing

0:13:12.956 --> 0:13:14.956
<v Speaker 2>to speak truth to power, because yes, it does. I mean,

0:13:14.956 --> 0:13:17.716
<v Speaker 2>you're basically saying to people, you know, ort to doctors,

0:13:17.756 --> 0:13:20.156
<v Speaker 2>you've been doing it wrong all these years. And he

0:13:21.276 --> 0:13:23.436
<v Speaker 2>himself said he thought he was able to do that

0:13:23.596 --> 0:13:25.996
<v Speaker 2>because he was sort of he was a bit of

0:13:25.996 --> 0:13:29.516
<v Speaker 2>an outsider actually, Like he worked in Oxford, but he

0:13:29.596 --> 0:13:31.516
<v Speaker 2>wasn't sort of part of all the kind of you know,

0:13:31.956 --> 0:13:35.156
<v Speaker 2>high for lutin academic circles. He was a bit on

0:13:35.196 --> 0:13:37.516
<v Speaker 2>the outside and he felt that that allowed him to

0:13:37.596 --> 0:13:41.956
<v Speaker 2>maybe do this speaking of truth to power, which maybe

0:13:42.036 --> 0:13:43.196
<v Speaker 2>others what unable to do.

0:13:43.756 --> 0:13:47.556
<v Speaker 1>So where's medicine today? To what extent is medicine today

0:13:47.556 --> 0:13:48.316
<v Speaker 1>evidence based?

0:13:49.476 --> 0:13:53.956
<v Speaker 2>Well more than it was then. I think I used

0:13:54.276 --> 0:13:56.116
<v Speaker 2>a figure in my book of about sort of sixty

0:13:56.156 --> 0:14:02.076
<v Speaker 2>percent of healthcare is probably evidence based or at least

0:14:02.156 --> 0:14:05.636
<v Speaker 2>draws on evidence based clinical guidelines. So nowadays what happens

0:14:05.716 --> 0:14:10.356
<v Speaker 2>is there are typically systematic reviews of clinical trials or

0:14:10.396 --> 0:14:12.716
<v Speaker 2>are the evidence, and on the back of that, then

0:14:13.596 --> 0:14:16.796
<v Speaker 2>professional groups prepare clinical guidelines and the clinical guidelines of

0:14:16.876 --> 0:14:18.916
<v Speaker 2>what might be used in the clinic to help actually

0:14:18.916 --> 0:14:19.996
<v Speaker 2>make a decision.

0:14:19.876 --> 0:14:23.636
<v Speaker 1>Right, so, like the National Association of Cardiologists will have

0:14:23.796 --> 0:14:26.996
<v Speaker 1>guidelines on whatever who should get statins or who should

0:14:26.996 --> 0:14:28.556
<v Speaker 1>get what interventions exactly.

0:14:28.596 --> 0:14:30.756
<v Speaker 2>And that, I mean, that's quite interesting because it means

0:14:30.796 --> 0:14:33.516
<v Speaker 2>that the evidence is kind of baked into the processes,

0:14:33.876 --> 0:14:36.116
<v Speaker 2>which which I find quite interesting. It's sort of made it.

0:14:36.236 --> 0:14:37.836
<v Speaker 2>I mean, I won't say it's easy, but it is

0:14:37.916 --> 0:14:40.516
<v Speaker 2>relatively easy for doctors now to use evidence because that's

0:14:40.516 --> 0:14:42.596
<v Speaker 2>the expectation. Whereas I'm sure we'll get onto this, but

0:14:42.636 --> 0:14:44.596
<v Speaker 2>you look at other fields and that's just not the case.

0:14:45.916 --> 0:14:47.876
<v Speaker 2>But of course there are huge challenges, you know, lots

0:14:47.916 --> 0:14:51.636
<v Speaker 2>of criticism still of evidence based medicine. Some people criticize,

0:14:51.676 --> 0:14:54.476
<v Speaker 2>for example, you know, this sort of special place that

0:14:54.516 --> 0:14:57.276
<v Speaker 2>the randomized control trial has and point out that randomized

0:14:57.316 --> 0:15:00.516
<v Speaker 2>control trials can be wrong or poorly done. And then

0:15:00.876 --> 0:15:03.796
<v Speaker 2>of course, you know, pushback in the world against evidence

0:15:03.836 --> 0:15:07.116
<v Speaker 2>based practices. Anyway, and people wanting to go their own way. So,

0:15:07.756 --> 0:15:10.756
<v Speaker 2>in no way is the kind of evidence revolution that

0:15:10.796 --> 0:15:12.756
<v Speaker 2>I write about, you know, obviously done.

0:15:12.836 --> 0:15:15.276
<v Speaker 3>It's evolving, it's new in some way.

0:15:16.316 --> 0:15:18.836
<v Speaker 1>So if you say it's sixty percent evidence based for

0:15:18.876 --> 0:15:22.076
<v Speaker 1>the other forty, I could imagine two things. Right Clearly,

0:15:22.076 --> 0:15:24.796
<v Speaker 1>there are a lot of settings, Like medicine is complicated.

0:15:24.796 --> 0:15:27.356
<v Speaker 1>People are complicated, the body is complicated, lots of sick

0:15:27.356 --> 0:15:29.396
<v Speaker 1>people have lots of things wrong with them. So you

0:15:29.396 --> 0:15:32.076
<v Speaker 1>can imagine lots of cases where there just isn't evidence,

0:15:32.116 --> 0:15:33.756
<v Speaker 1>where it's just not clear what should I do for

0:15:33.796 --> 0:15:36.636
<v Speaker 1>this patient right now? Well, there's lots of different conflicting

0:15:36.676 --> 0:15:38.876
<v Speaker 1>things that I could do in their trade offs. The

0:15:38.956 --> 0:15:41.996
<v Speaker 1>other piece is there is evidence and people just don't

0:15:42.036 --> 0:15:45.156
<v Speaker 1>follow it. So like how much of each of those

0:15:45.236 --> 0:15:45.596
<v Speaker 1>is there?

0:15:46.036 --> 0:15:47.756
<v Speaker 2>Yeah, so I can't give you a percentage on each

0:15:47.836 --> 0:15:49.356
<v Speaker 2>of those. But I mean, just to speak to the

0:15:49.356 --> 0:15:52.316
<v Speaker 2>first one though, I mean, what's really interesting about evidence

0:15:52.316 --> 0:15:55.756
<v Speaker 2>based medicine is that evidence alone doesn't tell you what

0:15:55.876 --> 0:15:59.116
<v Speaker 2>to do. So evidence is one part of the decision

0:15:59.116 --> 0:16:02.236
<v Speaker 2>making process, and I think that's a common misunderstanding actually

0:16:02.316 --> 0:16:04.036
<v Speaker 2>around it is that like you look at the evidence

0:16:04.076 --> 0:16:05.836
<v Speaker 2>and it will tell you, you know, whether you should take

0:16:05.876 --> 0:16:08.036
<v Speaker 2>this drug. But that's not the case because what what

0:16:08.156 --> 0:16:10.276
<v Speaker 2>a doctor or who whoever is you know, a doctor,

0:16:10.316 --> 0:16:12.956
<v Speaker 2>hopefully impatient together are doing is saying, Okay, you know,

0:16:12.996 --> 0:16:15.756
<v Speaker 2>this is the evidence on what treatments are effective. This

0:16:15.836 --> 0:16:18.876
<v Speaker 2>is the clinical expertise of the doctor who absolutely you know,

0:16:18.916 --> 0:16:21.596
<v Speaker 2>they've built up all this expertise over the years. We're

0:16:21.596 --> 0:16:23.676
<v Speaker 2>not throwing that out the window. And then you as

0:16:23.716 --> 0:16:26.596
<v Speaker 2>a patient have values and preferences which have to feed

0:16:26.636 --> 0:16:29.236
<v Speaker 2>into this decision. Right, if you've decided this isn't a

0:16:29.276 --> 0:16:31.676
<v Speaker 2>treatment path you want, then that has to be respected. So,

0:16:32.076 --> 0:16:33.476
<v Speaker 2>but that's still evidence based.

0:16:33.316 --> 0:16:37.276
<v Speaker 1>Medicine, and that's still in your sixty percent easy one. Yeah, yeah,

0:16:37.356 --> 0:16:39.836
<v Speaker 1>Like tell me about the forty percent that's not evidence based.

0:16:39.836 --> 0:16:41.076
<v Speaker 1>What is what's going on there?

0:16:41.676 --> 0:16:45.436
<v Speaker 2>Well, in some places, evidence based medicine is less common

0:16:45.516 --> 0:16:50.116
<v Speaker 2>or accepted, so people might choose traditional Chinese medicine, for example,

0:16:50.396 --> 0:16:53.716
<v Speaker 2>So there may be other practices around medicine which people prefer.

0:16:54.396 --> 0:16:57.676
<v Speaker 2>In some cases, You're absolutely right, the evidence isn't really

0:16:58.596 --> 0:17:01.716
<v Speaker 2>there or it might be misapplied. So there's the kind

0:17:01.756 --> 0:17:04.356
<v Speaker 2>of all the human factors that come into it where

0:17:04.356 --> 0:17:09.116
<v Speaker 2>people may do choice or inadvertently not follow the evidence.

0:17:09.196 --> 0:17:15.316
<v Speaker 3>Ice Pak.

0:17:13.956 --> 0:17:28.356
<v Speaker 1>Will be back in just a minute. Okay, So let's

0:17:28.396 --> 0:17:31.516
<v Speaker 1>talk about evidence outside of medicine. A big chunk of

0:17:31.556 --> 0:17:35.276
<v Speaker 1>your book is that, And it does seem to some

0:17:35.356 --> 0:17:39.876
<v Speaker 1>extent at least, that this evidence based revolution, as you

0:17:39.916 --> 0:17:43.356
<v Speaker 1>call it, that Ian Chalmers helped us start, has directly

0:17:43.436 --> 0:17:47.796
<v Speaker 1>influenced people in other fields. You know, and you write

0:17:47.836 --> 0:17:54.916
<v Speaker 1>about economics and crime and management and parenting, and you know,

0:17:55.116 --> 0:17:58.116
<v Speaker 1>I will say, like I covered economics for a long time,

0:17:58.236 --> 0:18:01.916
<v Speaker 1>and in economics they've gotten better about evidence. It seems

0:18:01.956 --> 0:18:04.476
<v Speaker 1>to me that in a lot of fields outside of medicine,

0:18:05.236 --> 0:18:08.116
<v Speaker 1>it's just frustrating. It's just frustrating when you sort of

0:18:08.156 --> 0:18:10.316
<v Speaker 1>try and study the evidence. It seems like there's often

0:18:10.396 --> 0:18:13.116
<v Speaker 1>not good evidence. When there is, people don't follow the evidence.

0:18:13.196 --> 0:18:16.116
<v Speaker 1>I mean, in a broad way, what's your assessment of

0:18:16.156 --> 0:18:19.116
<v Speaker 1>how evidence as a way of looking at the world

0:18:19.236 --> 0:18:20.716
<v Speaker 1>is doing outside of medicine.

0:18:21.876 --> 0:18:24.596
<v Speaker 2>So I think it really depends which field you're looking

0:18:24.636 --> 0:18:28.316
<v Speaker 2>in of how like I suppose I ended up thinking

0:18:28.316 --> 0:18:31.116
<v Speaker 2>that each of these fields was, you know, weaving its

0:18:31.156 --> 0:18:33.356
<v Speaker 2>own path through evidence, and some of them had directly

0:18:33.356 --> 0:18:34.996
<v Speaker 2>looked at medicine and gone, yeah, we want to do

0:18:35.036 --> 0:18:38.116
<v Speaker 2>that too. We should think our practices shouldn't be based

0:18:38.156 --> 0:18:42.316
<v Speaker 2>on conventional wisdom an anecdote. And in others, like in

0:18:42.356 --> 0:18:45.316
<v Speaker 2>economics example, there's kind of you know, evidences that the

0:18:45.396 --> 0:18:48.156
<v Speaker 2>use of randomized trials has really swept through international development,

0:18:48.276 --> 0:18:51.676
<v Speaker 2>through development economics. But yeah, I think I don't think

0:18:51.676 --> 0:18:54.676
<v Speaker 2>any of them have advanced as far as medicine. And

0:18:54.716 --> 0:19:00.156
<v Speaker 2>I think that that is partly because of the histories

0:19:00.196 --> 0:19:03.196
<v Speaker 2>of the of these fields and the people who've been

0:19:03.236 --> 0:19:05.516
<v Speaker 2>championing it, and the different barriers that it's faced.

0:19:05.876 --> 0:19:12.236
<v Speaker 1>It seems harder in most other domains to do useful

0:19:12.396 --> 0:19:16.036
<v Speaker 1>you know, studies that have real external validity where you

0:19:16.076 --> 0:19:18.756
<v Speaker 1>can look at something in one place and say this

0:19:18.916 --> 0:19:20.916
<v Speaker 1>same intervention is going to work in other places, Like

0:19:20.956 --> 0:19:24.516
<v Speaker 1>the world is messy, is a fundamental problem with trying

0:19:24.556 --> 0:19:25.476
<v Speaker 1>to generate evidence.

0:19:25.756 --> 0:19:28.356
<v Speaker 2>Yeah, it makes things really really hard. So let's say

0:19:28.356 --> 0:19:31.596
<v Speaker 2>you want to, I don't know, you know, test whether

0:19:31.956 --> 0:19:35.316
<v Speaker 2>giving people incentives to have vaccines works. And I mean

0:19:35.356 --> 0:19:37.836
<v Speaker 2>I talked about a trial in the book that was

0:19:37.876 --> 0:19:42.156
<v Speaker 2>done where in India people were offered steel dinner plates

0:19:42.276 --> 0:19:44.996
<v Speaker 2>and bags of lentils in order to incentivize parents to

0:19:45.036 --> 0:19:47.756
<v Speaker 2>compliclents had their children vaccinated, and it seemed to be effective.

0:19:47.836 --> 0:19:49.996
<v Speaker 2>Right now, you can't just lift and shift that and

0:19:50.036 --> 0:19:52.716
<v Speaker 2>put it into you know, the UK. You know, you

0:19:52.756 --> 0:19:55.396
<v Speaker 2>have to think about the different cultures and you know,

0:19:55.396 --> 0:19:57.596
<v Speaker 2>the different ways incentives might work, and so on and

0:19:57.596 --> 0:19:57.996
<v Speaker 2>so forth.

0:19:58.036 --> 0:20:01.836
<v Speaker 1>I mean that particular example, like you do see conditional

0:20:01.836 --> 0:20:04.836
<v Speaker 1>cash transfers in other countries where you know, if parents

0:20:04.836 --> 0:20:07.796
<v Speaker 1>bring their children for vaccination and send them to school,

0:20:07.836 --> 0:20:10.916
<v Speaker 1>then they get a monthly stipend from the government. Like

0:20:11.876 --> 0:20:14.396
<v Speaker 1>those seem to work, Like those that one does seem

0:20:14.436 --> 0:20:15.996
<v Speaker 1>to generalize at least.

0:20:15.876 --> 0:20:18.196
<v Speaker 3>Some yes, it has. I mean that's built up.

0:20:18.356 --> 0:20:20.556
<v Speaker 2>That's unusual really and having such a body of evidence

0:20:20.596 --> 0:20:21.956
<v Speaker 2>to it, that's built up over time.

0:20:22.156 --> 0:20:24.916
<v Speaker 1>Although it's funny like that one, I understand that we

0:20:24.916 --> 0:20:27.356
<v Speaker 1>shouldn't rely on common sense is one of the themes

0:20:27.356 --> 0:20:29.556
<v Speaker 1>of the book. But like, if you give people money

0:20:29.596 --> 0:20:31.876
<v Speaker 1>to do something that is actually helpful to them, they

0:20:31.876 --> 0:20:34.956
<v Speaker 1>will do it. Is basically what that finding says, and

0:20:35.036 --> 0:20:36.196
<v Speaker 1>it's true.

0:20:36.236 --> 0:20:40.076
<v Speaker 2>Right, but it took evidence to convince policymakers of that. Yeah, fair,

0:20:40.516 --> 0:20:43.396
<v Speaker 2>So the counter argument, you know, You're absolutely right that

0:20:43.436 --> 0:20:46.556
<v Speaker 2>this point about generalization is like a really big problem

0:20:46.596 --> 0:20:48.556
<v Speaker 2>across all of these fields, right that what works in

0:20:48.596 --> 0:20:51.116
<v Speaker 2>one place might not work in another. Now, some people

0:20:51.116 --> 0:20:53.796
<v Speaker 2>would say, well why bother? You know, well why bother

0:20:53.916 --> 0:20:56.236
<v Speaker 2>getting evidence at all? Like what's the point of testing it?

0:20:56.716 --> 0:21:01.156
<v Speaker 2>But you generally, over time, you know, if something it

0:21:01.236 --> 0:21:03.676
<v Speaker 2>might not work exactly the same. But if you start

0:21:03.716 --> 0:21:05.516
<v Speaker 2>to build up a body of evidence that shows, yeah,

0:21:05.556 --> 0:21:08.436
<v Speaker 2>actually this seems to like the conditional cash transfers have

0:21:08.636 --> 0:21:11.236
<v Speaker 2>some effectiveness here and some effectiveness here, then you've come

0:21:11.316 --> 0:21:14.196
<v Speaker 2>up with a robust policy that does seem worth pursuing.

0:21:15.156 --> 0:21:19.556
<v Speaker 1>Tell me about evidence based policy making for like government policy,

0:21:19.596 --> 0:21:22.756
<v Speaker 1>social policy, like what how has the sort of march

0:21:22.796 --> 0:21:24.916
<v Speaker 1>of evidence been there?

0:21:25.996 --> 0:21:29.596
<v Speaker 2>So I think in line I concluded in the end

0:21:29.596 --> 0:21:30.836
<v Speaker 2>that there was a kind of what I call the

0:21:30.836 --> 0:21:34.356
<v Speaker 2>evidence zeitgeist around the sort of nineteen nineties to maybe

0:21:34.396 --> 0:21:37.716
<v Speaker 2>twenty ten, when a lot of these fields were turning

0:21:37.716 --> 0:21:40.276
<v Speaker 2>to evidence. And I think it's because these ideas of

0:21:40.276 --> 0:21:43.796
<v Speaker 2>evidence based medicine were percolating out and people were coming

0:21:43.796 --> 0:21:45.996
<v Speaker 2>across them, and then you see this kind of emerge

0:21:45.996 --> 0:21:49.556
<v Speaker 2>in the policy language. So you know, we had for example,

0:21:49.596 --> 0:21:52.956
<v Speaker 2>Tony Blair and New Labor were talking about evidence based policy,

0:21:53.036 --> 0:21:55.836
<v Speaker 2>or doing what works as it was called, in the

0:21:55.916 --> 0:21:59.996
<v Speaker 2>nineteen nineties. Obama talked about it in his inauguration speech

0:22:00.196 --> 0:22:02.476
<v Speaker 2>in two thousand and nine. So it sort of was

0:22:02.516 --> 0:22:07.516
<v Speaker 2>filtering into policy, and you know, particular people became very

0:22:07.876 --> 0:22:10.676
<v Speaker 2>enamored by it, I would say it sort of it

0:22:10.796 --> 0:22:13.276
<v Speaker 2>succeeded in certain pockets, shall we say.

0:22:13.316 --> 0:22:17.276
<v Speaker 1>And during that time people are championing it. Are you

0:22:17.436 --> 0:22:21.676
<v Speaker 1>seeing policy changes based on evidence? Are they actually doing

0:22:21.716 --> 0:22:23.276
<v Speaker 1>the thing they're talking about?

0:22:23.836 --> 0:22:26.316
<v Speaker 2>In some cases there were yes. So that there was

0:22:26.356 --> 0:22:28.236
<v Speaker 2>a series of what were called, for example, in the

0:22:28.276 --> 0:22:31.716
<v Speaker 2>Obama in administration, a series of what were called tiered

0:22:31.876 --> 0:22:35.436
<v Speaker 2>evidence initiatives which came in where in order for policy

0:22:35.436 --> 0:22:38.676
<v Speaker 2>to progress, it was only allowed to, for example, have

0:22:38.756 --> 0:22:42.116
<v Speaker 2>extra funding if it was able to produce evidence of effectiveness.

0:22:42.396 --> 0:22:44.796
<v Speaker 1>Are there examples of things that got cut because they

0:22:44.836 --> 0:22:48.036
<v Speaker 1>were sort of proven to not work? That's the real one,

0:22:48.116 --> 0:22:50.116
<v Speaker 1>right Are you going to say, hey, this doesn't work,

0:22:50.156 --> 0:22:51.396
<v Speaker 1>so we're going to stop doing it.

0:22:51.996 --> 0:22:56.076
<v Speaker 2>That is much harder to find examples of, I would say, yeah, yeah.

0:22:55.836 --> 0:22:58.356
<v Speaker 1>So what are examples of things that got funded because

0:22:58.396 --> 0:22:59.716
<v Speaker 1>there was evidence that they were good.

0:23:00.876 --> 0:23:03.836
<v Speaker 2>One example was the Nurse Family Partnership, which is a

0:23:03.876 --> 0:23:07.076
<v Speaker 2>program where first time mothers are given a lot of

0:23:07.076 --> 0:23:10.396
<v Speaker 2>support in the you know, the early time of pregnancy

0:23:10.396 --> 0:23:12.596
<v Speaker 2>and in the first two years of life. And because

0:23:12.596 --> 0:23:15.236
<v Speaker 2>there was a lot of evidence that this really was

0:23:15.276 --> 0:23:20.396
<v Speaker 2>helpful towards child outcomes, that progressed and was awarded more

0:23:20.516 --> 0:23:21.276
<v Speaker 2>government funding.

0:23:21.956 --> 0:23:23.836
<v Speaker 1>And what's the status of that program now?

0:23:24.156 --> 0:23:24.716
<v Speaker 3>Still going?

0:23:25.156 --> 0:23:28.556
<v Speaker 1>I'm still going. I didn't expect that, I'll admit, in

0:23:28.596 --> 0:23:30.796
<v Speaker 1>my jade at heart, I thought you were going to

0:23:30.796 --> 0:23:35.396
<v Speaker 1>tell me it got killed. That's in the US. Yep, Okay,

0:23:35.716 --> 0:23:40.196
<v Speaker 1>well that's good news. Tell me about you have a

0:23:40.276 --> 0:23:47.516
<v Speaker 1>chapter about evidence based management. The evidence seems particularly weak

0:23:47.676 --> 0:23:48.396
<v Speaker 1>in that domain.

0:23:48.716 --> 0:23:52.636
<v Speaker 2>Frankly, I think some of the evidence is weak, and

0:23:52.676 --> 0:23:56.196
<v Speaker 2>I think the culture of using evidence is very weak.

0:23:56.236 --> 0:23:58.436
<v Speaker 2>So of the fields I looked at, I would say

0:23:58.436 --> 0:24:01.916
<v Speaker 2>that that is the one where I felt evidence was

0:24:01.956 --> 0:24:05.396
<v Speaker 2>struggling the most. I mean, there is a surprising amount

0:24:05.796 --> 0:24:09.356
<v Speaker 2>of evidence on effective management practices, and a lot of

0:24:09.356 --> 0:24:11.836
<v Speaker 2>people are kind of really sort of surprised to discover this.

0:24:11.956 --> 0:24:14.156
<v Speaker 2>Like you can, you know, find doctors who are absolutely

0:24:14.196 --> 0:24:16.756
<v Speaker 2>evidence based and everything they do, but they think that

0:24:16.796 --> 0:24:19.716
<v Speaker 2>maybe management is some type of you know, magic or

0:24:19.876 --> 0:24:22.556
<v Speaker 2>art or something. So yeah, there's evidence on you know,

0:24:23.476 --> 0:24:27.516
<v Speaker 2>whether feedback works, or you know, whether the performance appraisals work,

0:24:27.556 --> 0:24:29.476
<v Speaker 2>which by the way, they don't seem to be all

0:24:29.476 --> 0:24:32.276
<v Speaker 2>that effective, but improving performance, which I found quite interesting.

0:24:32.876 --> 0:24:38.156
<v Speaker 1>Yes, I'm overdue that the performance appraisal software keeps bothering

0:24:38.196 --> 0:24:40.236
<v Speaker 1>me that I'm overdu So if you're telling me it's

0:24:40.236 --> 0:24:43.836
<v Speaker 1>a waste of time, you're validating my behavior, and I'm

0:24:43.876 --> 0:24:46.716
<v Speaker 1>happy to hear it. So what does work? Tell me?

0:24:46.836 --> 0:24:50.836
<v Speaker 1>Like one management thing where there's like really clear evidence

0:24:50.836 --> 0:24:56.596
<v Speaker 1>that is actually actionable to use a management word, that's like,

0:24:56.676 --> 0:24:58.556
<v Speaker 1>here's a great thing, and you should do it if

0:24:58.556 --> 0:24:59.276
<v Speaker 1>you're a manager.

0:24:59.876 --> 0:25:04.876
<v Speaker 2>So goal setting is very effective and good good feedback,

0:25:04.996 --> 0:25:11.756
<v Speaker 2>good feedback meaning fair feedback, feedback which is specific to people,

0:25:11.796 --> 0:25:14.116
<v Speaker 2>you know, not generic feedback. So there does seem to

0:25:14.156 --> 0:25:17.236
<v Speaker 2>be good evidence that those things are effective at improving

0:25:17.276 --> 0:25:19.036
<v Speaker 2>performance fair enough.

0:25:19.076 --> 0:25:23.476
<v Speaker 1>Why do I find that unsatisfying? Maybe because it seems obvious.

0:25:23.556 --> 0:25:26.076
<v Speaker 2>Yes, it seems of no, but that's a really good point.

0:25:26.196 --> 0:25:28.316
<v Speaker 2>So that to me is one of the things that

0:25:28.356 --> 0:25:31.836
<v Speaker 2>holds back evidence based management because some of the principles

0:25:31.836 --> 0:25:34.316
<v Speaker 2>which are supported by evidence feel obvious to people and

0:25:34.356 --> 0:25:38.636
<v Speaker 2>they're not new, and what sales business book is exciting

0:25:38.716 --> 0:25:42.476
<v Speaker 2>new ideas which aren't necessarily tested or proven to work,

0:25:43.236 --> 0:25:46.636
<v Speaker 2>So there's financial incentive sort of working against evidence based management.

0:25:47.076 --> 0:25:47.676
<v Speaker 3>In my view.

0:25:48.156 --> 0:25:50.476
<v Speaker 1>You've been an editor and a writer on the sort

0:25:50.476 --> 0:25:54.476
<v Speaker 1>of magazine side of the journal nature, right, And I

0:25:54.516 --> 0:25:57.596
<v Speaker 1>was a newspaper reporter before. And I mean I was

0:25:57.636 --> 0:26:01.876
<v Speaker 1>thinking about evidence in our profession, right. And I don't

0:26:01.916 --> 0:26:03.756
<v Speaker 1>mean evidence in the sense of like you want to

0:26:03.756 --> 0:26:05.876
<v Speaker 1>write about what's true, or you want to assess the

0:26:05.916 --> 0:26:08.196
<v Speaker 1>evidence when you're writing about something. I mean evidence for

0:26:08.276 --> 0:26:11.516
<v Speaker 1>the way one should write, or what kinds of stories

0:26:11.556 --> 0:26:14.596
<v Speaker 1>we should do, or what headlines we should write. And

0:26:15.476 --> 0:26:17.796
<v Speaker 1>in my career there has been none of that essentially.

0:26:17.836 --> 0:26:19.636
<v Speaker 1>I mean, you had the Internet come along. I'm old

0:26:19.716 --> 0:26:22.916
<v Speaker 1>enough that I remember when that was relatively new and people,

0:26:22.996 --> 0:26:25.116
<v Speaker 1>you know, you had a dashboard and you started to see, oh,

0:26:25.156 --> 0:26:27.316
<v Speaker 1>people are reading these kinds of stories and not reading

0:26:27.356 --> 0:26:29.956
<v Speaker 1>those kinds of stories, and in a sort of quasi

0:26:29.996 --> 0:26:35.596
<v Speaker 1>anecdotal way, you might shift course. But nobody wanted to

0:26:35.716 --> 0:26:37.836
<v Speaker 1>use evidence. I mean, not only did people really not

0:26:37.916 --> 0:26:40.316
<v Speaker 1>think that way, but to the extent they did, they

0:26:40.356 --> 0:26:42.516
<v Speaker 1>didn't want to think that way, right, Like we like

0:26:42.596 --> 0:26:44.916
<v Speaker 1>writing the kinds of stories we write. I learned some

0:26:44.996 --> 0:26:48.596
<v Speaker 1>particular craft of podcasting that was, like one guy who

0:26:48.636 --> 0:26:51.156
<v Speaker 1>was really good at making podcasts, we thought, told everybody

0:26:51.196 --> 0:26:52.916
<v Speaker 1>how to do it, and we did it right, imminence

0:26:52.956 --> 0:26:56.756
<v Speaker 1>based podcasting. And then all these other podcasts come along

0:26:56.796 --> 0:26:59.036
<v Speaker 1>that are nothing like the rules that I learned and

0:26:59.116 --> 0:27:01.676
<v Speaker 1>are wildly popular, and I'm like, oh, the rules that

0:27:01.676 --> 0:27:03.716
<v Speaker 1>I learned were just what one guy made up and

0:27:03.756 --> 0:27:08.396
<v Speaker 1>we all liked. But I haven't really changed much based

0:27:08.396 --> 0:27:13.876
<v Speaker 1>on that. I mean, do you use evidence in your craft?

0:27:14.396 --> 0:27:15.476
<v Speaker 3>That's such a good question.

0:27:16.996 --> 0:27:19.396
<v Speaker 2>I mean, really, what you're talking about is using data

0:27:19.756 --> 0:27:22.676
<v Speaker 2>right to inform what you do.

0:27:22.836 --> 0:27:26.076
<v Speaker 1>I think, well, you could do a randomized control trial.

0:27:26.156 --> 0:27:28.436
<v Speaker 1>I mean, certainly a B testing of health AB test

0:27:28.636 --> 0:27:31.436
<v Speaker 1>is the thing people do, yes, exactly, but you could

0:27:31.476 --> 0:27:35.396
<v Speaker 1>do You could do a randomized trial of different kinds

0:27:35.436 --> 0:27:37.796
<v Speaker 1>of articles in nature if you want it right, you

0:27:37.796 --> 0:27:41.236
<v Speaker 1>could random You could prospectively decide we're going to randomly

0:27:41.276 --> 0:27:44.476
<v Speaker 1>assign somebody to do A or B or whatever. As

0:27:44.476 --> 0:27:47.076
<v Speaker 1>far as I know, nobody's ever done that.

0:27:47.076 --> 0:27:48.516
<v Speaker 3>That's a great point. Yep.

0:27:48.756 --> 0:27:52.476
<v Speaker 2>Absolutely, yeah, Mostly people are chasing audiences.

0:27:52.556 --> 0:27:56.116
<v Speaker 1>But even analyzing the best way to chase audiences, like

0:27:56.156 --> 0:27:57.156
<v Speaker 1>why don't we do that?

0:27:57.676 --> 0:27:58.996
<v Speaker 3>We should, let's do it.

0:28:00.076 --> 0:28:02.916
<v Speaker 1>But do you mean that? I feel like I don't

0:28:02.956 --> 0:28:05.516
<v Speaker 1>wanna at some level? Right, this is like part of

0:28:05.556 --> 0:28:07.676
<v Speaker 1>the It's like I like doing my job the way

0:28:07.676 --> 0:28:10.076
<v Speaker 1>I want to like. Yes, I also would like to

0:28:10.076 --> 0:28:12.636
<v Speaker 1>have more listeners. And perhaps if I was better, you know,

0:28:12.716 --> 0:28:16.036
<v Speaker 1>more analytical or more evidence based, I would have more listeners.

0:28:16.076 --> 0:28:17.996
<v Speaker 1>But I don't know. I think there's something going on

0:28:18.076 --> 0:28:21.996
<v Speaker 1>there that is interesting and that points to resistance to evidence.

0:28:22.116 --> 0:28:24.276
<v Speaker 1>Like I think of myself as an analytical person. I

0:28:24.276 --> 0:28:26.956
<v Speaker 1>think I follow evidence in healthcare, and yet in this

0:28:26.956 --> 0:28:28.716
<v Speaker 1>thing I do all day every day, I sort of

0:28:28.756 --> 0:28:30.316
<v Speaker 1>don't pay attention.

0:28:30.556 --> 0:28:32.796
<v Speaker 2>Well, it depends what outcome you want, right, I mean,

0:28:32.836 --> 0:28:34.956
<v Speaker 2>if your outcome is very clearly that you want to

0:28:34.996 --> 0:28:38.236
<v Speaker 2>grow listeners, then you might be incentivized and to do

0:28:38.316 --> 0:28:40.996
<v Speaker 2>that experiment. If you're happy with the outcome and no

0:28:40.996 --> 0:28:42.916
<v Speaker 2>one's being harmed by which I don't think they are,

0:28:42.956 --> 0:28:44.756
<v Speaker 2>if you continue to podcast in the way you do,

0:28:44.876 --> 0:28:46.436
<v Speaker 2>or I tell stories in the way that I do.

0:28:46.636 --> 0:28:49.436
<v Speaker 2>Then you know there has to be an incentive, I

0:28:49.476 --> 0:28:50.636
<v Speaker 2>think to do the test.

0:28:51.596 --> 0:28:53.476
<v Speaker 1>How did writing the book change the way you think

0:28:53.516 --> 0:28:54.196
<v Speaker 1>about evidence?

0:28:56.636 --> 0:28:59.116
<v Speaker 2>I think it changed the way I work as a

0:28:59.196 --> 0:29:03.356
<v Speaker 2>journalist to some extent. I mean, obviously, I write features

0:29:03.356 --> 0:29:05.996
<v Speaker 2>about complex bodies of evidence, so I find interesting questions

0:29:06.036 --> 0:29:07.196
<v Speaker 2>and I want to go and look at what the

0:29:07.236 --> 0:29:10.156
<v Speaker 2>evidence says about them. And I would say, what's changed

0:29:10.156 --> 0:29:13.116
<v Speaker 2>about that is I am much more likely to now

0:29:13.196 --> 0:29:17.076
<v Speaker 2>look for evidence synthesies, so for example, for systematic reviews

0:29:17.076 --> 0:29:19.396
<v Speaker 2>when I'm diving into a new field, and I don't

0:29:19.396 --> 0:29:20.996
<v Speaker 2>think I did that as much in the past, and

0:29:21.036 --> 0:29:24.796
<v Speaker 2>I found that quite liberating, you know, because and of

0:29:24.836 --> 0:29:26.796
<v Speaker 2>course evidence is just ballooning, I mean in terms of

0:29:26.796 --> 0:29:28.596
<v Speaker 2>the amount of a search that's coming out. So that's

0:29:28.636 --> 0:29:29.596
<v Speaker 2>been quite helpful.

0:29:30.116 --> 0:29:30.356
<v Speaker 3>I mean.

0:29:30.396 --> 0:29:33.196
<v Speaker 1>The classic bread and butter of science journalism is writing

0:29:33.196 --> 0:29:35.796
<v Speaker 1>about a new study, right, But one lesson of what

0:29:35.836 --> 0:29:39.236
<v Speaker 1>you're talking about is like, except in rare cases where

0:29:39.236 --> 0:29:42.996
<v Speaker 1>the new study is like really giant or something, we

0:29:43.076 --> 0:29:46.916
<v Speaker 1>should almost ignore new studies, Like we should add this

0:29:46.916 --> 0:29:49.396
<v Speaker 1>one new study to this part of a thousand studies

0:29:49.756 --> 0:29:52.596
<v Speaker 1>and see how much it, you know, adjusts the totality

0:29:52.596 --> 0:29:54.556
<v Speaker 1>of the evidence, which is usually going to be not

0:29:54.636 --> 0:29:56.236
<v Speaker 1>that much, right, Yes.

0:29:56.156 --> 0:29:57.876
<v Speaker 2>I mean it's going to depend how big the body

0:29:57.876 --> 0:29:59.436
<v Speaker 2>of evidence is that you're adding the study to.

0:29:59.556 --> 0:30:00.396
<v Speaker 1>So you're right.

0:30:00.436 --> 0:30:02.156
<v Speaker 2>If it's a brand new trial it's the first time

0:30:02.196 --> 0:30:04.716
<v Speaker 2>it's tested a drug, totally we should write about that,

0:30:04.996 --> 0:30:07.516
<v Speaker 2>reports on it. But if it's another trial, another study

0:30:07.596 --> 0:30:11.276
<v Speaker 2>saying you know, wine is good for you, that's probably

0:30:11.516 --> 0:30:12.756
<v Speaker 2>best to put to one time.

0:30:12.796 --> 0:30:12.916
<v Speaker 1>Now.

0:30:12.956 --> 0:30:15.196
<v Speaker 2>The reason, of course those stories still come out is

0:30:15.236 --> 0:30:17.956
<v Speaker 2>because they get clicks on websites.

0:30:18.316 --> 0:30:19.396
<v Speaker 3>But I'm with you.

0:30:19.476 --> 0:30:22.076
<v Speaker 2>I mean I have definitely reached this point of thinking, yes,

0:30:22.116 --> 0:30:23.636
<v Speaker 2>I need to look at the body of evidence as

0:30:23.676 --> 0:30:23.996
<v Speaker 2>a whole.

0:30:24.316 --> 0:30:31.396
<v Speaker 1>And what about outside of science, Like do you use

0:30:32.036 --> 0:30:34.036
<v Speaker 1>Is there any part of your life where you use

0:30:34.116 --> 0:30:38.596
<v Speaker 1>evidence now outside of work, outside of health where you

0:30:38.636 --> 0:30:39.516
<v Speaker 1>didn't use it before?

0:30:40.716 --> 0:30:44.916
<v Speaker 2>Well, probably I use it more in parenting. I mean,

0:30:44.996 --> 0:30:48.916
<v Speaker 2>that's a really interesting case where I feel it's a

0:30:48.916 --> 0:30:53.196
<v Speaker 2>bit like management in that there's just it's completely a

0:30:53.396 --> 0:30:56.116
<v Speaker 2>wash with you know, fads and fashions and books and

0:30:56.916 --> 0:30:59.356
<v Speaker 2>actually there is quite a lot of evidence around, you know,

0:30:59.436 --> 0:31:02.356
<v Speaker 2>practices that can support child developments. Some of which is

0:31:02.396 --> 0:31:04.756
<v Speaker 2>mirrored in standard parenting advice, but some of which might

0:31:04.796 --> 0:31:06.636
<v Speaker 2>be slightly different, And I just think it gets lost

0:31:06.676 --> 0:31:08.876
<v Speaker 2>in the kind of fire hose of information.

0:31:09.116 --> 0:31:12.476
<v Speaker 1>That's a non obvious piece of parenting advice with robust

0:31:12.476 --> 0:31:13.396
<v Speaker 1>evidence behind it.

0:31:13.516 --> 0:31:14.916
<v Speaker 2>I don't know if it's not obvious, I would just

0:31:14.916 --> 0:31:18.836
<v Speaker 2>say it's obviously a really live debate right around. I've

0:31:18.876 --> 0:31:23.636
<v Speaker 2>looked specifically for nature. The evidence around is social media

0:31:23.636 --> 0:31:29.676
<v Speaker 2>and screen news causing the rise in mental health problems

0:31:29.716 --> 0:31:32.756
<v Speaker 2>for adolescents and young people. And that is a really

0:31:33.236 --> 0:31:36.876
<v Speaker 2>complicated body of evidence, which I think people are interpreting

0:31:36.916 --> 0:31:39.716
<v Speaker 2>in different ways. But I do think that this general

0:31:40.196 --> 0:31:43.956
<v Speaker 2>sense that that's been shown that this is causative and

0:31:43.996 --> 0:31:47.356
<v Speaker 2>it's a huge driver of adolescent mental health problems is

0:31:47.676 --> 0:31:50.396
<v Speaker 2>an overreach based on the people that I've spoken to

0:31:50.476 --> 0:31:52.796
<v Speaker 2>and having looked at the evidence myself.

0:31:53.436 --> 0:31:56.436
<v Speaker 1>So are you saying screens and social media aren't as

0:31:56.476 --> 0:31:58.756
<v Speaker 1>bad for teenagers as a lot of people think. Is

0:31:58.796 --> 0:32:00.516
<v Speaker 1>that a fair reduction of what you said?

0:32:00.596 --> 0:32:00.836
<v Speaker 3>Yeah?

0:32:01.156 --> 0:32:03.476
<v Speaker 1>Yeah, yeah, good news, good news.

0:32:03.636 --> 0:32:05.196
<v Speaker 2>Can I go back to your point, because you asked

0:32:05.196 --> 0:32:08.436
<v Speaker 2>me how it's changed, how I are you know, personal decisions.

0:32:08.076 --> 0:32:10.356
<v Speaker 1>You elect your kids stay the phones more than you

0:32:10.396 --> 0:32:10.996
<v Speaker 1>did before.

0:32:12.396 --> 0:32:14.596
<v Speaker 2>To some extent, yeah, I mean it just made me

0:32:14.796 --> 0:32:17.156
<v Speaker 2>relax a little bit about it, because you know, we're

0:32:17.236 --> 0:32:20.476
<v Speaker 2>really seeking these concrete answers, aren't we. Or what I

0:32:20.476 --> 0:32:22.996
<v Speaker 2>would have loved the evidence to say was like, you know,

0:32:23.276 --> 0:32:26.236
<v Speaker 2>two hours and that's it, right, But it doesn't. It

0:32:26.276 --> 0:32:29.516
<v Speaker 2>doesn't provide you with simple answers. Evidence generally doesn't. But

0:32:29.636 --> 0:32:32.636
<v Speaker 2>sometimes I think that that can be quite empowering itself,

0:32:33.116 --> 0:32:34.716
<v Speaker 2>you know, as a parent, to go, Okay, well, I

0:32:34.716 --> 0:32:36.436
<v Speaker 2>have looked at the evidence and it doesn't give me

0:32:36.436 --> 0:32:38.516
<v Speaker 2>the crisp answers I would really love to have about

0:32:38.516 --> 0:32:41.396
<v Speaker 2>what to do. But I understand that, and now I

0:32:41.436 --> 0:32:45.236
<v Speaker 2>feel empowered to perhaps make decisions on my own based

0:32:45.276 --> 0:32:47.076
<v Speaker 2>on my common sense and weighing up the things which

0:32:47.076 --> 0:32:48.636
<v Speaker 2>are important to me and my family.

0:32:50.756 --> 0:32:53.796
<v Speaker 1>What's the future of evidence as a as an idea

0:32:53.956 --> 0:32:56.356
<v Speaker 1>evidence in the world, Like, do you feel like we're

0:32:56.356 --> 0:32:59.396
<v Speaker 1>in this moment when there's a sort of evidence backlash.

0:32:59.476 --> 0:33:02.196
<v Speaker 2>To some extent, I literally published a big piece last

0:33:02.196 --> 0:33:05.036
<v Speaker 2>week for Nature about trust in science because I wanted

0:33:05.076 --> 0:33:06.876
<v Speaker 2>to look at this kind of They're like, there's a

0:33:06.876 --> 0:33:10.036
<v Speaker 2>sort of sense in the air that there's this like

0:33:10.516 --> 0:33:12.996
<v Speaker 2>big crisis of trust in science. People have lost trust

0:33:12.996 --> 0:33:15.236
<v Speaker 2>in science, and I wanted to kind of scrutinize that claim,

0:33:15.276 --> 0:33:16.876
<v Speaker 2>So I went off and looked at kind of data,

0:33:16.956 --> 0:33:18.836
<v Speaker 2>and I've spoken to lots of people, and I would

0:33:18.876 --> 0:33:22.236
<v Speaker 2>say the big picture, given that surveys are imperfect, but

0:33:22.276 --> 0:33:26.036
<v Speaker 2>from lots of surveys, is that generally, you know, globally,

0:33:26.956 --> 0:33:30.076
<v Speaker 2>trust in science is quite high. People generally trust science,

0:33:30.156 --> 0:33:32.756
<v Speaker 2>and scientists as a profession is one of the most

0:33:32.756 --> 0:33:35.476
<v Speaker 2>trusted professions. Like it's up there with like doctors and teachers,

0:33:35.476 --> 0:33:38.156
<v Speaker 2>you know, and you've got journalists like me and politicians

0:33:38.836 --> 0:33:41.036
<v Speaker 2>who go down the bottom of the list. So the

0:33:41.076 --> 0:33:44.076
<v Speaker 2>global picture is kind of like glassharlf full. Everything looks fine,

0:33:44.316 --> 0:33:46.276
<v Speaker 2>but then obviously they yes, they were a big problems.

0:33:46.276 --> 0:33:50.236
<v Speaker 2>So in the US, trust in science has gone down

0:33:50.316 --> 0:33:53.556
<v Speaker 2>in the last few years, and there's a specifically a

0:33:53.596 --> 0:33:57.116
<v Speaker 2>political polarization going on around trust in science in the US,

0:33:57.156 --> 0:34:01.436
<v Speaker 2>with it falling amongst Republican leaning people but remaining high

0:34:01.476 --> 0:34:06.156
<v Speaker 2>amongst Democrats, and people feel concerned that the Trump administration

0:34:06.236 --> 0:34:09.996
<v Speaker 2>is kind of capitalizing on this idea of distrust of

0:34:10.036 --> 0:34:13.836
<v Speaker 2>science to now attack scientific institutions. So I don't want

0:34:13.876 --> 0:34:15.836
<v Speaker 2>to give the impression that I came away from this

0:34:15.876 --> 0:34:18.716
<v Speaker 2>exercise thinking everything's rosy with trust in science.

0:34:18.476 --> 0:34:19.436
<v Speaker 3>Because that's not the case.

0:34:19.836 --> 0:34:22.716
<v Speaker 2>This big global trust in Science survey I looked at

0:34:22.796 --> 0:34:26.076
<v Speaker 2>in some countries lower trust in science was associated with

0:34:26.156 --> 0:34:28.636
<v Speaker 2>being right leaning, but in others it was associated with

0:34:28.676 --> 0:34:31.076
<v Speaker 2>being left leaning. So it really kind of depends on

0:34:31.116 --> 0:34:31.716
<v Speaker 2>the country.

0:34:32.156 --> 0:34:33.516
<v Speaker 1>What's the future of evidence?

0:34:34.716 --> 0:34:37.476
<v Speaker 2>I think in some ways, you know, looking at the

0:34:37.516 --> 0:34:40.476
<v Speaker 2>evidence revolution, like going back to where we started, it's

0:34:40.556 --> 0:34:43.156
<v Speaker 2>quite recent, you know. I mean, evidence based medicine as

0:34:43.156 --> 0:34:46.036
<v Speaker 2>a term was only introduced in nineteen ninety one, thirty

0:34:46.076 --> 0:34:48.316
<v Speaker 2>five years ago. So if you want to have the

0:34:48.356 --> 0:34:51.196
<v Speaker 2>optimistic view, which maybe I do, you know, you could

0:34:51.236 --> 0:34:54.916
<v Speaker 2>say that the current kind of setbacks are that there's

0:34:54.916 --> 0:34:58.076
<v Speaker 2>always been opposition to evidence, and what's happening now is

0:34:58.476 --> 0:35:01.956
<v Speaker 2>just another setback in the kind of longer march towards rationality,

0:35:02.756 --> 0:35:05.636
<v Speaker 2>which is going to take decades. So I suppose, yeah,

0:35:05.756 --> 0:35:07.876
<v Speaker 2>I do come out hoping that's the case. It feels

0:35:07.916 --> 0:35:10.076
<v Speaker 2>a little hard for me to believe that we're going

0:35:10.076 --> 0:35:13.116
<v Speaker 2>to get to a point where we reject all of

0:35:13.156 --> 0:35:15.356
<v Speaker 2>this knowledge we've created in the world and choose not

0:35:15.396 --> 0:35:17.556
<v Speaker 2>to use that at all in decisions.

0:35:18.116 --> 0:35:19.596
<v Speaker 3>I hope that we don't get to that point.

0:35:24.236 --> 0:35:26.436
<v Speaker 1>We'll be back in a minute with the lightning round.

0:35:37.436 --> 0:35:40.756
<v Speaker 1>Let's finish with the lightning round if you would. Okay,

0:35:42.476 --> 0:35:45.276
<v Speaker 1>what's a piece of really solid evidence that you ignore?

0:35:46.556 --> 0:35:48.076
<v Speaker 3>Oh?

0:35:48.876 --> 0:35:52.716
<v Speaker 2>I think I try not to think too hard about

0:35:52.716 --> 0:35:58.356
<v Speaker 2>the evidence on alcohol, even though I've written a whole

0:35:58.396 --> 0:36:03.676
<v Speaker 2>piece about it, because I know having reported on it,

0:36:03.716 --> 0:36:05.956
<v Speaker 2>and I literally like calculated it all out and looked

0:36:05.956 --> 0:36:08.716
<v Speaker 2>at my own drinking and I thought, hmm, I probably

0:36:08.716 --> 0:36:10.836
<v Speaker 2>should less, and I find it difficult to do that.

0:36:11.476 --> 0:36:13.356
<v Speaker 2>I'm not saying I drink to excess. I'm just saying

0:36:13.356 --> 0:36:14.756
<v Speaker 2>it probably should be less than it is.

0:36:14.956 --> 0:36:17.556
<v Speaker 1>Well, the old like one glass of wine a day

0:36:17.636 --> 0:36:20.756
<v Speaker 1>is actually good for you. The evidence seems to have

0:36:20.796 --> 0:36:22.916
<v Speaker 1>shifted on that on that claim. Correct.

0:36:23.396 --> 0:36:26.836
<v Speaker 2>Yes, in general, most people could benefit by cutting back,

0:36:26.956 --> 0:36:29.196
<v Speaker 2>and the risks go up from a really low level.

0:36:29.316 --> 0:36:33.116
<v Speaker 1>Yeah, And was the problem with that evidence confounding that

0:36:33.156 --> 0:36:35.116
<v Speaker 1>the people who drink one glass of wine a day

0:36:35.236 --> 0:36:38.156
<v Speaker 1>tend to be have really healthy lives. They're like very

0:36:38.196 --> 0:36:41.156
<v Speaker 1>moderate people. They don't do anything in excess and that's

0:36:41.196 --> 0:36:42.996
<v Speaker 1>why it looked like that was good for you.

0:36:43.636 --> 0:36:46.156
<v Speaker 2>Partly, yes, confounding is really hard to ship out at

0:36:46.516 --> 0:36:48.476
<v Speaker 2>those studies, and also, of course the other ways that

0:36:48.516 --> 0:36:50.556
<v Speaker 2>heavy drinkers also tend to be smokers and do all

0:36:50.596 --> 0:36:52.316
<v Speaker 2>the other unhealthy behaviors, So it is.

0:36:52.276 --> 0:36:54.476
<v Speaker 3>It is a difficult relationship to tease out.

0:36:57.156 --> 0:37:01.636
<v Speaker 1>So you previously wrote a book about these longitudinal studies

0:37:01.716 --> 0:37:05.836
<v Speaker 1>right where researchers, as I understand it, followed a group

0:37:05.876 --> 0:37:10.476
<v Speaker 1>of people for their entire lives extremely interesting. What were

0:37:10.516 --> 0:37:12.436
<v Speaker 1>some of the things they learned from those studies?

0:37:13.156 --> 0:37:14.956
<v Speaker 2>The big message from all of the studies, I mean,

0:37:14.996 --> 0:37:16.676
<v Speaker 2>I set off to write this book that I thought

0:37:16.716 --> 0:37:18.756
<v Speaker 2>was going to be about these fascinating sort of about

0:37:19.036 --> 0:37:22.796
<v Speaker 2>science somehow, and I sort of ended up writing this

0:37:22.796 --> 0:37:25.596
<v Speaker 2>book about inequality, which I didn't really realize till i'd

0:37:25.596 --> 0:37:28.556
<v Speaker 2>published it, because really the big message was that children

0:37:28.596 --> 0:37:32.756
<v Speaker 2>who were born into difficult circumstances tend to follow on average,

0:37:32.796 --> 0:37:35.116
<v Speaker 2>tend to follow more difficult life paths, so they ended

0:37:35.196 --> 0:37:38.796
<v Speaker 2>up in poorer health, less wealth, in less good jobs.

0:37:39.156 --> 0:37:41.516
<v Speaker 2>And maybe that sounds really obvious, but the sad thing

0:37:41.596 --> 0:37:44.916
<v Speaker 2>is that that's kind of been repeated generation after generation

0:37:44.996 --> 0:37:46.396
<v Speaker 2>and it's still being repeated today.

0:37:46.916 --> 0:37:51.316
<v Speaker 1>Huh, So mobility didn't significantly increase over time.

0:37:52.516 --> 0:37:55.796
<v Speaker 2>Not no, I mean there has been some changes, But

0:37:56.116 --> 0:38:00.236
<v Speaker 2>that point about your early circumstances having this profound influence

0:38:00.276 --> 0:38:03.716
<v Speaker 2>on the rest of your life that remains true.

0:38:04.636 --> 0:38:09.516
<v Speaker 1>Tell me about beer glasses in British pubs.

0:38:11.476 --> 0:38:12.436
<v Speaker 3>I love this story.

0:38:13.116 --> 0:38:15.516
<v Speaker 2>This is one of my favorite randomized trials that I

0:38:15.556 --> 0:38:18.396
<v Speaker 2>came across when I was writing the book. So this

0:38:18.756 --> 0:38:23.796
<v Speaker 2>is a story about a highly unlikely trial that was

0:38:23.836 --> 0:38:28.556
<v Speaker 2>done by a researcher called Jonathan Shepherd, who is still

0:38:28.636 --> 0:38:31.916
<v Speaker 2>actually a facial surgeon, and he noticed that a lot

0:38:31.956 --> 0:38:34.876
<v Speaker 2>of the people that he was treating with terrible injuries

0:38:34.916 --> 0:38:37.836
<v Speaker 2>had come from glass. Often these awful incidents where people

0:38:37.836 --> 0:38:40.796
<v Speaker 2>were glassings, where two people in a pub get angry

0:38:40.916 --> 0:38:44.116
<v Speaker 2>and somebody decides to shove what's in their hand, which

0:38:44.156 --> 0:38:46.596
<v Speaker 2>is like their pint glass, into somebody else's face, and

0:38:46.636 --> 0:38:50.476
<v Speaker 2>so they have these awful lacerations and life altering injuries.

0:38:50.916 --> 0:38:53.796
<v Speaker 2>And so he started thinking, well, what if we had

0:38:53.796 --> 0:38:56.916
<v Speaker 2>stronger beer glasses and maybe that would lead to less

0:38:56.956 --> 0:38:57.676
<v Speaker 2>glass injuries.

0:38:58.076 --> 0:39:00.556
<v Speaker 1>Just to be clear, why is it better if if

0:39:00.596 --> 0:39:03.156
<v Speaker 1>that pub, if that glass that they're shoving into somebody's

0:39:03.156 --> 0:39:06.516
<v Speaker 1>face is tougher, it's less likely to shutter to shadow.

0:39:07.396 --> 0:39:09.756
<v Speaker 2>So basically you might have been part of this unusual

0:39:09.836 --> 0:39:12.636
<v Speaker 2>randomized trial of beer glasses if you bought a pint

0:39:12.876 --> 0:39:16.756
<v Speaker 2>in a selection of pubs in the UK and Wales

0:39:16.796 --> 0:39:19.716
<v Speaker 2>around nineteen ninety eight. Because he got a selection of

0:39:19.756 --> 0:39:23.996
<v Speaker 2>pubs and bars to randomly, some of them were signed

0:39:24.036 --> 0:39:28.596
<v Speaker 2>to install toughened glasses and the rest carried on with

0:39:28.636 --> 0:39:31.396
<v Speaker 2>their normal glasses and managed to show it was a

0:39:31.396 --> 0:39:33.436
<v Speaker 2>bit of a complicated trail, but he managed to show

0:39:33.596 --> 0:39:37.636
<v Speaker 2>that indeed, having tougher glass reduced the number of glass injuries,

0:39:37.676 --> 0:39:40.996
<v Speaker 2>and this helped lead to momentum which encouraged the pub

0:39:40.996 --> 0:39:44.076
<v Speaker 2>industry to switch to toughened glass in the UK, leading

0:39:44.156 --> 0:39:48.476
<v Speaker 2>to or least associated with a drop in a glass injuries.

0:39:49.396 --> 0:39:52.996
<v Speaker 1>Of like tens of thousands a year or something extraordinary

0:39:53.036 --> 0:39:53.516
<v Speaker 1>big number.

0:39:53.636 --> 0:39:54.876
<v Speaker 3>Yeah, yeah, amazing.

0:39:55.596 --> 0:39:59.076
<v Speaker 1>Somebody gave you, say, one hundred million dollars to fund

0:39:59.236 --> 0:40:03.316
<v Speaker 1>a study, any study you want. What would you do?

0:40:04.516 --> 0:40:04.956
<v Speaker 3>Wow?

0:40:06.476 --> 0:40:10.356
<v Speaker 2>Oh my god, Okay, that's that's I'm trying to think

0:40:10.396 --> 0:40:12.236
<v Speaker 2>of the question that I most want an answer to

0:40:12.316 --> 0:40:14.036
<v Speaker 2>for which there is no evidence. It has to be

0:40:14.076 --> 0:40:19.956
<v Speaker 2>something around parenting. I mean, okay, I'll give you an answer,

0:40:19.956 --> 0:40:22.236
<v Speaker 2>but I think it's a bit of a cheat because

0:40:23.876 --> 0:40:27.036
<v Speaker 2>it's sort of happening, which is around these social media

0:40:27.476 --> 0:40:29.436
<v Speaker 2>bans which are going on at the moment. I mean,

0:40:29.476 --> 0:40:32.236
<v Speaker 2>the UK is just introducing a policy to ban all

0:40:32.276 --> 0:40:35.236
<v Speaker 2>teenagers from social media, and it's already happened in Australia.

0:40:35.836 --> 0:40:38.756
<v Speaker 2>So I think the key, the key question, which evidence

0:40:38.796 --> 0:40:40.876
<v Speaker 2>curious people like me have and lots of researchers have,

0:40:41.156 --> 0:40:44.716
<v Speaker 2>is what's the effect. So I think a careful study

0:40:44.756 --> 0:40:49.076
<v Speaker 2>to understand the impact of those changes is really important.

0:40:49.876 --> 0:40:53.196
<v Speaker 1>It was great to speak with you, and I appreciate

0:40:53.236 --> 0:40:53.676
<v Speaker 1>your work.

0:40:53.956 --> 0:40:55.036
<v Speaker 3>Thank you, Thank you very much.

0:40:55.076 --> 0:40:56.756
<v Speaker 2>No, thanks very much for your questions and thanks for

0:40:56.756 --> 0:40:57.516
<v Speaker 2>having me on the show.

0:41:04.236 --> 0:41:07.276
<v Speaker 1>Helen Pearson is the author of the book Beyond Belief.

0:41:07.876 --> 0:41:11.316
<v Speaker 1>Please email us at problem at pushkin dot fm. Tell

0:41:11.396 --> 0:41:13.116
<v Speaker 1>us what kinds of shows we should do more of

0:41:13.276 --> 0:41:15.236
<v Speaker 1>or less of our particular people you think would be

0:41:15.236 --> 0:41:17.156
<v Speaker 1>good on the show. You can also find me on

0:41:17.436 --> 0:41:20.676
<v Speaker 1>x and on LinkedIn. Our show is produced by Gabriel

0:41:20.716 --> 0:41:24.156
<v Speaker 1>Hunter Chang and Trina Menino. Our editor is Lydia Jean

0:41:24.236 --> 0:41:27.796
<v Speaker 1>Kott and our engineer is Sarah Bruguier. I'm Jacob Goldstein

0:41:27.836 --> 0:41:29.956
<v Speaker 1>and we'll be back next week with another episode of

0:41:29.956 --> 0:41:30.316
<v Speaker 1>What's Your b