1 00:00:00,560 --> 00:00:02,520 Speaker 1: We don't look for a follower account for me. That 2 00:00:02,680 --> 00:00:07,000 Speaker 1: is something that is really outdated, right. Follower count is 3 00:00:07,080 --> 00:00:09,880 Speaker 1: not also a great indicator of the value that you 4 00:00:10,000 --> 00:00:12,959 Speaker 1: bring for me. It's again how much value you bring 5 00:00:13,000 --> 00:00:15,720 Speaker 1: to our audience. Is our audience going to walk away 6 00:00:15,760 --> 00:00:19,200 Speaker 1: with something? Also? What is your unique perspective in point 7 00:00:19,239 --> 00:00:21,439 Speaker 1: of view? There's a whole bunch of influencers. There's a 8 00:00:21,440 --> 00:00:25,280 Speaker 1: surplus of influencers that how are you standing out? What 9 00:00:25,400 --> 00:00:27,480 Speaker 1: is something that's unique that you bring. 10 00:00:32,360 --> 00:00:32,479 Speaker 2: Here? 11 00:00:32,479 --> 00:00:34,839 Speaker 3: Everybody, Welcome to another episode of Button Nomics. I'm your host, 12 00:00:34,880 --> 00:00:37,280 Speaker 3: Brandon Butler, founder and CEO of Butter atl And today 13 00:00:37,320 --> 00:00:40,040 Speaker 3: we have a very very special guest with us, Miss 14 00:00:40,080 --> 00:00:44,159 Speaker 3: Rachelle Dennis, the founder of Essence. Gu gu stands for 15 00:00:44,200 --> 00:00:46,159 Speaker 3: Girls United. Rachelle, how you doing today? 16 00:00:46,640 --> 00:00:47,639 Speaker 1: I'm good? How are you. 17 00:00:48,120 --> 00:00:51,360 Speaker 3: Fills any better? I'd be you, he said, So, how's 18 00:00:51,400 --> 00:00:52,600 Speaker 3: everything going in your world? 19 00:00:53,120 --> 00:00:53,400 Speaker 2: Good? 20 00:00:54,120 --> 00:00:56,600 Speaker 1: You know, we just wrapped up Girls United Summit or 21 00:00:56,680 --> 00:00:59,639 Speaker 1: Disruptor Summit. So it's been great, you know to see 22 00:00:59,680 --> 00:01:02,440 Speaker 1: all of the hard work and truition all the team 23 00:01:02,520 --> 00:01:06,200 Speaker 1: were for all the late nights and see everything come 24 00:01:06,240 --> 00:01:08,520 Speaker 1: to life and just foreig into our community and we 25 00:01:08,520 --> 00:01:09,039 Speaker 1: were able to. 26 00:01:09,880 --> 00:01:11,880 Speaker 3: Yeah, it was an amazing experience. So tell me, like, 27 00:01:11,920 --> 00:01:12,960 Speaker 3: how did that get started? 28 00:01:13,840 --> 00:01:18,240 Speaker 1: Yeah? So funny enough, what really started Girls United was 29 00:01:19,240 --> 00:01:21,960 Speaker 1: us coming together in the Essence office and Essence being 30 00:01:22,000 --> 00:01:25,920 Speaker 1: around for fifty years, it's been about how do we 31 00:01:26,000 --> 00:01:29,319 Speaker 1: now talk to the next generation of young women that. 32 00:01:29,200 --> 00:01:33,280 Speaker 2: Deserved what Essence was for our aunts, for our grandmothers, 33 00:01:33,880 --> 00:01:36,320 Speaker 2: for our moms, and a lot of the youth and 34 00:01:36,400 --> 00:01:39,240 Speaker 2: the organization that were either fresh out of college and 35 00:01:39,280 --> 00:01:41,720 Speaker 2: in their first job or there. 36 00:01:41,680 --> 00:01:43,280 Speaker 1: Right in trying to figure out what the stuffs of 37 00:01:43,280 --> 00:01:45,400 Speaker 1: their life were. We just came together and we're like, 38 00:01:45,480 --> 00:01:47,920 Speaker 1: let's figure out how we speak to this audience. And 39 00:01:48,240 --> 00:01:49,400 Speaker 1: Girls as United was born. 40 00:01:50,280 --> 00:01:53,360 Speaker 3: Absolutely. Now, I always love the story of how brands 41 00:01:53,360 --> 00:01:55,760 Speaker 3: are born. When that all you had, that conversation, kind 42 00:01:55,800 --> 00:01:58,000 Speaker 3: of had that meeting. How does you come up with 43 00:01:58,000 --> 00:01:59,640 Speaker 3: a name like Girls United? Did it just kind of 44 00:01:59,680 --> 00:02:01,760 Speaker 3: jumped out? Is that the kind of the overarching essence 45 00:02:01,760 --> 00:02:03,400 Speaker 3: of what you want to do is bring people together? 46 00:02:03,520 --> 00:02:05,600 Speaker 3: Like from the very beginning, how did y'all even start that? 47 00:02:06,520 --> 00:02:09,160 Speaker 1: The way that the name even came together was really 48 00:02:09,200 --> 00:02:11,080 Speaker 1: based off of a partnership that we did with All 49 00:02:11,120 --> 00:02:14,480 Speaker 1: to Beauty, where five girls were selected to do a 50 00:02:14,520 --> 00:02:17,600 Speaker 1: makeup colluction that was sold an alta then they got 51 00:02:17,600 --> 00:02:22,000 Speaker 1: ten thousand dollars in scholarship money. So it really to 52 00:02:22,120 --> 00:02:24,120 Speaker 1: us spoke to the ethos of what we were trying 53 00:02:24,120 --> 00:02:26,600 Speaker 1: to accomplish and what we were trying to most importantly 54 00:02:26,600 --> 00:02:31,720 Speaker 1: accomplish together and really uniting what we see as being 55 00:02:31,760 --> 00:02:34,560 Speaker 1: the next audience, a group of girls that you know, 56 00:02:34,639 --> 00:02:38,840 Speaker 1: are coming together and making their wildest dreams come true together. 57 00:02:39,720 --> 00:02:42,679 Speaker 3: Yeah. Absolutely, And the theme for Girls United was is 58 00:02:42,800 --> 00:02:45,040 Speaker 3: next Era? Is that correct? Like? How do you come 59 00:02:45,080 --> 00:02:46,680 Speaker 3: up with that theme? And what does next Era mean 60 00:02:46,680 --> 00:02:47,079 Speaker 3: to you all? 61 00:02:47,639 --> 00:02:50,320 Speaker 1: Yeah? And so I challenge my team every single day 62 00:02:50,440 --> 00:02:54,680 Speaker 1: to really understand that whatever theme or whatever you know, 63 00:02:54,720 --> 00:02:58,240 Speaker 1: we are going by tagline, that it really speaks to 64 00:02:58,240 --> 00:03:01,720 Speaker 1: this audience and really just by you know, saying next era, 65 00:03:02,000 --> 00:03:05,800 Speaker 1: it really represents what you're stepping into. You know, what 66 00:03:05,960 --> 00:03:09,600 Speaker 1: is the next form of you? What's the higher elevation 67 00:03:09,720 --> 00:03:11,679 Speaker 1: of you? And so that's kind of what next Era 68 00:03:11,760 --> 00:03:13,880 Speaker 1: really spoke to us about. And all of us are 69 00:03:14,000 --> 00:03:16,440 Speaker 1: entering a new era, whether it be with family, whether 70 00:03:16,480 --> 00:03:18,520 Speaker 1: it be with friends, whether it be in your career, 71 00:03:19,000 --> 00:03:21,720 Speaker 1: whether it be in work, So it was really important 72 00:03:21,760 --> 00:03:23,600 Speaker 1: for us to highlight and emphasize that. 73 00:03:24,480 --> 00:03:26,440 Speaker 3: Yeah. Now, one of the things we talk about on 74 00:03:26,480 --> 00:03:28,640 Speaker 3: betteron Nomics is, you know people that are you know, 75 00:03:28,720 --> 00:03:32,240 Speaker 3: leveraging culture to help build brands and amazing businesses. For 76 00:03:32,320 --> 00:03:35,120 Speaker 3: a brand like you know, essence to you, how do 77 00:03:35,160 --> 00:03:37,560 Speaker 3: y'all kind of authentically tap into culture to help do 78 00:03:37,640 --> 00:03:39,640 Speaker 3: relevant things to your audience to kind of connect with 79 00:03:39,640 --> 00:03:40,960 Speaker 3: the people that you want to connect with. 80 00:03:41,640 --> 00:03:44,280 Speaker 1: Yeah, I think anything as as I know that you 81 00:03:44,440 --> 00:03:47,080 Speaker 1: as you've been building betteron Nomics, it's been important for 82 00:03:47,160 --> 00:03:49,040 Speaker 1: us to really just keep an ear on the ground 83 00:03:49,520 --> 00:03:53,240 Speaker 1: and not really operate from the mindset or the aspect 84 00:03:53,360 --> 00:03:57,120 Speaker 1: that everything is just internal. It's really about speaking to 85 00:03:57,200 --> 00:03:59,839 Speaker 1: our audience, connecting with them, whether that be on soul, 86 00:04:00,320 --> 00:04:03,120 Speaker 1: whether that be in person, whether that be on our 87 00:04:03,160 --> 00:04:06,960 Speaker 1: digital platforms, and really understanding what they're gravitating towards what 88 00:04:07,000 --> 00:04:10,600 Speaker 1: they're most importantly looking for, you know, what they need, 89 00:04:10,640 --> 00:04:13,000 Speaker 1: and making sure that we're super serving them in that 90 00:04:13,040 --> 00:04:16,200 Speaker 1: way and that we're really talking to them and really 91 00:04:16,279 --> 00:04:20,240 Speaker 1: able to get into experience and get into their shoes 92 00:04:20,279 --> 00:04:22,760 Speaker 1: about what's going on in their world. So that's been 93 00:04:22,880 --> 00:04:25,200 Speaker 1: very important for us, and that's something that we always 94 00:04:25,279 --> 00:04:28,719 Speaker 1: need with and we don't ever make a decision based 95 00:04:28,720 --> 00:04:31,440 Speaker 1: off of what we think. We in a lot of 96 00:04:31,480 --> 00:04:34,480 Speaker 1: ways treat it as what what do you learn in it? 97 00:04:35,279 --> 00:04:40,760 Speaker 1: What is it? The scientific method, hypothesis, all that fun stuff. 98 00:04:41,279 --> 00:04:44,200 Speaker 1: A control group, an experimental group, and that's how we 99 00:04:44,279 --> 00:04:47,080 Speaker 1: like to look at anything and how we solve problems 100 00:04:47,120 --> 00:04:50,320 Speaker 1: and make sure that our audience is well taken care of. 101 00:04:51,160 --> 00:04:53,640 Speaker 3: Yeah, you got to be honest, though, I do think that, 102 00:04:53,839 --> 00:04:55,920 Speaker 3: you know, having a brand that's been around for fifty 103 00:04:56,000 --> 00:04:58,279 Speaker 3: years like Essence, probably gives you a few you know 104 00:04:58,279 --> 00:04:59,640 Speaker 3: a little bit of heads up on and things, and 105 00:04:59,720 --> 00:05:01,600 Speaker 3: the kind of you know, helps you get an advantage 106 00:05:01,680 --> 00:05:04,320 Speaker 3: like how do you tap into the learnings and the 107 00:05:04,400 --> 00:05:06,760 Speaker 3: history and the you know, the authenticity of Essence over 108 00:05:06,800 --> 00:05:08,440 Speaker 3: the years to help launch this new thing. 109 00:05:09,120 --> 00:05:11,800 Speaker 1: And so tapping into it has been something that has 110 00:05:12,080 --> 00:05:14,159 Speaker 1: as much as it's been helpful, I think it's also 111 00:05:14,240 --> 00:05:17,240 Speaker 1: been something that has also been a challenge because you're 112 00:05:17,279 --> 00:05:20,960 Speaker 1: also expanding the mindset and the reach of you know 113 00:05:21,000 --> 00:05:24,640 Speaker 1: what this organization has been so focused on for so long, 114 00:05:25,200 --> 00:05:28,560 Speaker 1: and that's been right serving black women. But as you know, 115 00:05:28,720 --> 00:05:32,040 Speaker 1: as we all know, is that black women are also multifaceted. 116 00:05:32,080 --> 00:05:35,240 Speaker 1: We're not monolithic. And also, with this new generation coming 117 00:05:35,279 --> 00:05:38,640 Speaker 1: up and with gen Z, technology has now brought us 118 00:05:38,640 --> 00:05:41,839 Speaker 1: to a place where we're more connected than ever. We're 119 00:05:41,880 --> 00:05:46,000 Speaker 1: more in the know than ever, We're more in touch 120 00:05:46,080 --> 00:05:49,320 Speaker 1: with places and things all around the world more than ever. 121 00:05:49,400 --> 00:05:52,200 Speaker 1: And so, you know, I think it's been for us 122 00:05:52,320 --> 00:05:56,479 Speaker 1: really understanding how Essence has operated four fifty years being 123 00:05:56,560 --> 00:06:00,560 Speaker 1: just a publication, but then understanding that this new generation 124 00:06:01,120 --> 00:06:04,920 Speaker 1: everything is very digital, everything is social media driven, everything 125 00:06:05,200 --> 00:06:10,120 Speaker 1: is very online, and so you know, using elements that 126 00:06:10,240 --> 00:06:15,480 Speaker 1: Essence has utilized, like text, like print, but also leveraging 127 00:06:15,520 --> 00:06:19,240 Speaker 1: different things like social media and in real life connections 128 00:06:19,320 --> 00:06:23,440 Speaker 1: IRL to really make sure that we're getting to this audience. 129 00:06:23,480 --> 00:06:25,720 Speaker 1: So it's been a challenge, you know, but it's been 130 00:06:25,760 --> 00:06:28,760 Speaker 1: something that has really helped us and we've just been 131 00:06:28,800 --> 00:06:30,360 Speaker 1: able to use to our advantage. 132 00:06:30,839 --> 00:06:34,279 Speaker 3: Yeah. Now, Essence is a family business. For you, you 133 00:06:34,320 --> 00:06:36,920 Speaker 3: know that that's the family. I'm sure you've learned a 134 00:06:36,960 --> 00:06:38,760 Speaker 3: lot over the years. You know, you've seen, you know, 135 00:06:38,800 --> 00:06:40,880 Speaker 3: how your father has run the business and how he's 136 00:06:40,920 --> 00:06:42,719 Speaker 3: kind of grown it into this and this is this huge, 137 00:06:42,760 --> 00:06:45,920 Speaker 3: amazing brand over the years. But like being so close 138 00:06:45,960 --> 00:06:47,760 Speaker 3: and kind of seeing how these things have run, how's 139 00:06:47,760 --> 00:06:50,080 Speaker 3: that influenced how you've run, you know, the brand of 140 00:06:50,120 --> 00:06:50,960 Speaker 3: a Girls United. 141 00:06:51,600 --> 00:06:54,760 Speaker 1: Yeah, I think it's been a whole bunch of different experiences. 142 00:06:54,880 --> 00:06:57,720 Speaker 1: You know, from a young age being in a family business, 143 00:06:57,920 --> 00:07:01,120 Speaker 1: and no matter what that business is, whether it's in beauty, 144 00:07:01,200 --> 00:07:06,320 Speaker 1: whether it's in media, it's always been something to really 145 00:07:06,560 --> 00:07:08,839 Speaker 1: or you really take a lot of key learnings from 146 00:07:09,480 --> 00:07:14,080 Speaker 1: because essentially right brand building is very similar in a 147 00:07:14,120 --> 00:07:16,600 Speaker 1: lot of these different industries. No matter what you do, 148 00:07:17,000 --> 00:07:19,400 Speaker 1: it's all about how you make people feel. It's also 149 00:07:19,440 --> 00:07:22,800 Speaker 1: about making sure that you're producing the best product possible 150 00:07:23,240 --> 00:07:25,880 Speaker 1: for your audience or for whoever it is that you are, 151 00:07:26,320 --> 00:07:28,800 Speaker 1: you know, trying to capture. I will even say that 152 00:07:29,000 --> 00:07:31,679 Speaker 1: a lot of my experiences and how I run Girls 153 00:07:31,800 --> 00:07:34,440 Speaker 1: United and how I run the brand has been really 154 00:07:34,440 --> 00:07:38,480 Speaker 1: fueled by my background and gymnastics, and you know, just 155 00:07:38,720 --> 00:07:41,480 Speaker 1: the leadership capabilities that you have to take on, the 156 00:07:41,560 --> 00:07:44,280 Speaker 1: discipline that you have to take on, the responsibilities that 157 00:07:44,360 --> 00:07:46,680 Speaker 1: you have to take on with competing at such a 158 00:07:46,760 --> 00:07:50,680 Speaker 1: high level. So all of those different experiences have impacted 159 00:07:50,720 --> 00:07:57,800 Speaker 1: the way that I lead and push the brand forward. 160 00:08:05,880 --> 00:08:08,080 Speaker 3: Now, how does that translate Again, you were a gymnast 161 00:08:08,080 --> 00:08:11,560 Speaker 3: for years, You've practiced that at the highest levels, you know, 162 00:08:11,600 --> 00:08:13,880 Speaker 3: how how do you think those lessons kind of translate 163 00:08:13,920 --> 00:08:15,800 Speaker 3: into leadership and run into business. 164 00:08:16,440 --> 00:08:19,480 Speaker 1: Yeah, and those are really key things that I think 165 00:08:19,520 --> 00:08:23,200 Speaker 1: have been really important. And as we talk about right 166 00:08:23,280 --> 00:08:26,120 Speaker 1: athletes making the transition from sports, because you can't be 167 00:08:26,160 --> 00:08:29,040 Speaker 1: an athlete forever, and that's always been something that's been 168 00:08:29,120 --> 00:08:31,800 Speaker 1: drilled in me. You can't be an athlete forever. You 169 00:08:31,880 --> 00:08:35,560 Speaker 1: cannot continue to compete sometimes at as high of a 170 00:08:35,640 --> 00:08:39,559 Speaker 1: level as you do, especially in a sport like gymnastics. 171 00:08:40,000 --> 00:08:44,040 Speaker 1: So what it really has contributed to me is the discipline, 172 00:08:44,080 --> 00:08:48,239 Speaker 1: It's the focus, it's you know, even being and understanding 173 00:08:48,240 --> 00:08:50,440 Speaker 1: that you're not always going to be on top, you know, 174 00:08:50,520 --> 00:08:52,800 Speaker 1: competing against also the best in the world, Like I've 175 00:08:52,840 --> 00:08:56,439 Speaker 1: competed against some own biles at a young age. You know, 176 00:08:56,480 --> 00:09:01,320 Speaker 1: I've competed against a lot of amazing gymnasts. And because 177 00:09:01,360 --> 00:09:03,040 Speaker 1: you know, I didn't go to the Olympics, does not 178 00:09:03,200 --> 00:09:06,640 Speaker 1: mean that that was a failure or doesn't mean that 179 00:09:06,640 --> 00:09:09,520 Speaker 1: that was something that or the highest level that I 180 00:09:09,520 --> 00:09:12,680 Speaker 1: didn't accomplish. That means that just that's something that I 181 00:09:12,679 --> 00:09:15,120 Speaker 1: can now use and I'm able to now bring to 182 00:09:15,360 --> 00:09:17,840 Speaker 1: whatever is that I do next, and that happens to 183 00:09:17,840 --> 00:09:21,400 Speaker 1: be the world of business, in the world of media. 184 00:09:21,559 --> 00:09:24,000 Speaker 1: So you know, I think that's what it really has 185 00:09:24,040 --> 00:09:26,160 Speaker 1: taught me is to really just keep your head down 186 00:09:26,240 --> 00:09:29,320 Speaker 1: and really to be focused on essentially what your goal 187 00:09:29,400 --> 00:09:30,720 Speaker 1: is and work backwards from there. 188 00:09:31,760 --> 00:09:33,160 Speaker 3: Now I got to ask, because I don't I think 189 00:09:33,160 --> 00:09:34,800 Speaker 3: you the only person I know this going hit the 190 00:09:34,880 --> 00:09:37,199 Speaker 3: hit against folks like some mobiles. What specifically did you 191 00:09:37,240 --> 00:09:37,800 Speaker 3: compete in? 192 00:09:38,559 --> 00:09:38,800 Speaker 4: Yeah? 193 00:09:38,840 --> 00:09:43,679 Speaker 1: So I competed in all four events. So throughout school, 194 00:09:43,720 --> 00:09:48,280 Speaker 1: throughout high school, throughout middle school, elementary school, you compete 195 00:09:48,280 --> 00:09:50,200 Speaker 1: all of the events, and then when you get to 196 00:09:50,480 --> 00:09:53,240 Speaker 1: colleges when you're able to kind of choose where you 197 00:09:53,280 --> 00:09:55,560 Speaker 1: want to compete or you know your best and your 198 00:09:55,600 --> 00:10:01,040 Speaker 1: strongest events. So I competed all for so for bars, 199 00:10:01,200 --> 00:10:04,319 Speaker 1: vault up until college, and then I really focused on 200 00:10:04,760 --> 00:10:06,319 Speaker 1: bars floor. 201 00:10:06,160 --> 00:10:10,160 Speaker 3: And being okay. So you know that that's the that's 202 00:10:10,200 --> 00:10:12,400 Speaker 3: the hard stuff right there. You know, I've seen the Olympics, 203 00:10:12,400 --> 00:10:14,679 Speaker 3: I've seen how everybody moves around. I've seen all that 204 00:10:14,720 --> 00:10:17,320 Speaker 3: stuff going. You think you're kind of you know, juggling 205 00:10:17,400 --> 00:10:19,360 Speaker 3: or balancing the same stuff now as you're running Girls 206 00:10:19,440 --> 00:10:21,720 Speaker 3: United or you know which which one is harder? 207 00:10:21,800 --> 00:10:21,839 Speaker 1: Is? 208 00:10:21,960 --> 00:10:25,040 Speaker 3: Is gymnastics harder? Is running? And building a brand harder 209 00:10:25,040 --> 00:10:25,240 Speaker 3: to you? 210 00:10:26,040 --> 00:10:26,280 Speaker 2: Oooh? 211 00:10:26,360 --> 00:10:28,400 Speaker 1: So you know, I think about this all the time. 212 00:10:28,520 --> 00:10:31,360 Speaker 1: And what's so crazy is that I think doing gymnastics 213 00:10:31,400 --> 00:10:34,800 Speaker 1: is much harder. The reason being it's it's not only 214 00:10:34,920 --> 00:10:38,400 Speaker 1: just a mental sport. It's very it's actually much more 215 00:10:38,440 --> 00:10:41,560 Speaker 1: mental than people think. But it's a physical sport and 216 00:10:41,720 --> 00:10:43,880 Speaker 1: a lot of times the physical is driven by the 217 00:10:43,960 --> 00:10:47,920 Speaker 1: mental rather than vice versa. And so I would say 218 00:10:47,960 --> 00:10:52,040 Speaker 1: that definitely gymnastics is much harder. You're also putting your 219 00:10:52,120 --> 00:10:55,520 Speaker 1: body through a lot. I don't think anybody competes feeling 220 00:10:55,520 --> 00:10:58,559 Speaker 1: one hundred percent or having their body feel one hundred percent, 221 00:10:59,240 --> 00:11:01,559 Speaker 1: Whereas you know, I think with work, although you might 222 00:11:01,600 --> 00:11:03,679 Speaker 1: not feel one hundred percent, I think there's better ways 223 00:11:03,679 --> 00:11:07,880 Speaker 1: that you can fake it, But gymnastics not so much, 224 00:11:07,880 --> 00:11:11,520 Speaker 1: because you will you will probably not have a great day. 225 00:11:11,880 --> 00:11:15,000 Speaker 1: And there's been a lot of face plants in my life. 226 00:11:15,800 --> 00:11:18,680 Speaker 3: Now you know, I was an athlete too. Definitely wasn't 227 00:11:18,720 --> 00:11:20,160 Speaker 3: as good as you. I can already tell it. I 228 00:11:20,200 --> 00:11:23,480 Speaker 3: wasn't in gymnastics. I played baseball. But I would always 229 00:11:23,640 --> 00:11:25,000 Speaker 3: have a song that I would listen to when if 230 00:11:25,000 --> 00:11:26,320 Speaker 3: I got in the zone, or even when I do 231 00:11:26,400 --> 00:11:28,160 Speaker 3: certain business stuff, you know, when I have a meeting 232 00:11:28,240 --> 00:11:30,200 Speaker 3: or a big presentation, I like to kind of listen 233 00:11:30,280 --> 00:11:32,079 Speaker 3: to a song. What's your ready to get in the 234 00:11:32,160 --> 00:11:34,680 Speaker 3: zone song? Like what's your track? 235 00:11:35,400 --> 00:11:38,680 Speaker 1: Okay, So at one point it was Lose Yourself. I 236 00:11:38,720 --> 00:11:41,480 Speaker 1: think that is like, hands down, one of the greatest 237 00:11:41,800 --> 00:11:45,559 Speaker 1: competitive songs that you can have in your headphones before 238 00:11:45,600 --> 00:11:48,280 Speaker 1: you go out to a competition. And then I think 239 00:11:48,280 --> 00:11:51,040 Speaker 1: it would probably be some Future. I think Future definitely 240 00:11:51,080 --> 00:11:54,080 Speaker 1: really gets you pumped up and hyped up to go 241 00:11:54,200 --> 00:11:57,079 Speaker 1: out and just really accomplish whatever it is that you're 242 00:11:57,080 --> 00:11:58,000 Speaker 1: trying to accomplish. 243 00:11:58,840 --> 00:12:01,360 Speaker 3: Okay, so now we know, you know, before you ready 244 00:12:01,400 --> 00:12:03,240 Speaker 3: to walk into that meeting. Now you turn a little future. 245 00:12:03,280 --> 00:12:05,200 Speaker 3: I do the same thing. Look I turned on some 246 00:12:05,240 --> 00:12:07,839 Speaker 3: Future before I walk into somebody's meeting. Some of these conversations, 247 00:12:08,240 --> 00:12:10,320 Speaker 3: it gets the energy going, gets you each your ready 248 00:12:10,320 --> 00:12:12,200 Speaker 3: to go in there and perform right at your highest level. 249 00:12:12,240 --> 00:12:13,680 Speaker 3: We all need that kind of stuff. That's what the 250 00:12:13,679 --> 00:12:15,400 Speaker 3: culture does for us exactly. 251 00:12:15,440 --> 00:12:16,359 Speaker 1: March Madness. 252 00:12:17,640 --> 00:12:19,360 Speaker 3: Oh you know, I was telling somebody the other day, 253 00:12:19,400 --> 00:12:21,160 Speaker 3: you know, my birthday is March first, and I said, 254 00:12:21,200 --> 00:12:23,280 Speaker 3: you know what, I feel like that song is for me. 255 00:12:23,520 --> 00:12:25,559 Speaker 3: So I always played March Madness on March first. 256 00:12:25,600 --> 00:12:27,880 Speaker 1: Shout at the future, definitely shout out to the future, 257 00:12:27,960 --> 00:12:30,840 Speaker 1: because that is that is going down in history books 258 00:12:30,880 --> 00:12:33,000 Speaker 1: as I think the greatest song of all time. 259 00:12:33,440 --> 00:12:35,480 Speaker 3: Oh see, you know whatever, should I knew you? I 260 00:12:35,559 --> 00:12:37,520 Speaker 3: knew you was witted. That's what I'm talking about. That's 261 00:12:37,559 --> 00:12:40,600 Speaker 3: what I'm talking about now. As you as you've been building, 262 00:12:40,960 --> 00:12:43,720 Speaker 3: you know, Girls United, would have been some just like 263 00:12:43,800 --> 00:12:45,720 Speaker 3: moments where you kind of took a step back and said, wow, 264 00:12:45,800 --> 00:12:47,559 Speaker 3: this is an amazing moment. Have it just been any 265 00:12:47,600 --> 00:12:49,840 Speaker 3: kind of you know, greatest hits or just moments it 266 00:12:49,880 --> 00:12:52,640 Speaker 3: really made you, you know, just excited about what was 267 00:12:52,679 --> 00:12:54,559 Speaker 3: kind of happening, but also what the future starting to 268 00:12:54,600 --> 00:12:54,880 Speaker 3: look like. 269 00:12:55,559 --> 00:12:58,240 Speaker 1: Yeah, I think anytime we're on the ground, anytime not 270 00:12:58,559 --> 00:13:00,319 Speaker 1: you know, we're in summon and we actually get to 271 00:13:00,360 --> 00:13:04,120 Speaker 1: interact with our audience. Most importantly, what they walk away 272 00:13:04,160 --> 00:13:07,440 Speaker 1: with everything that we do and anything that we continue 273 00:13:07,480 --> 00:13:09,960 Speaker 1: to do is always we want to make sure that 274 00:13:09,960 --> 00:13:12,520 Speaker 1: we're providing value to our audience so that they're walking 275 00:13:12,559 --> 00:13:15,199 Speaker 1: away with something. So I would say it's a lot 276 00:13:15,240 --> 00:13:17,400 Speaker 1: of times, even the people that are on our stages, 277 00:13:17,440 --> 00:13:20,720 Speaker 1: it's their first big moment on a stage, it's their 278 00:13:20,760 --> 00:13:23,960 Speaker 1: first panel, or it's their first time moderating something, and 279 00:13:24,000 --> 00:13:27,920 Speaker 1: so being able to give that opportunity to young people 280 00:13:28,440 --> 00:13:30,920 Speaker 1: is to me, really what we do it for and 281 00:13:30,920 --> 00:13:33,800 Speaker 1: what I do it for. And giving them the ability 282 00:13:33,840 --> 00:13:37,080 Speaker 1: to see something in themselves and have other people see 283 00:13:37,080 --> 00:13:40,000 Speaker 1: that with them has been what I look forward to 284 00:13:40,440 --> 00:13:43,200 Speaker 1: every single time. And giving them the ability to have 285 00:13:43,320 --> 00:13:46,599 Speaker 1: the access to whether it be the speed mentors, or 286 00:13:46,640 --> 00:13:48,600 Speaker 1: whether it be the workshops, or whether it be the 287 00:13:48,600 --> 00:13:51,040 Speaker 1: people that they just happen to run into the room with, 288 00:13:51,440 --> 00:13:54,800 Speaker 1: that for me is what really lets me know that 289 00:13:54,920 --> 00:13:58,360 Speaker 1: this is what we're doing is worth it. And even 290 00:13:58,480 --> 00:14:00,160 Speaker 1: from a big level, right like some of the the 291 00:14:00,160 --> 00:14:02,480 Speaker 1: talent that we have on our stage, a lot of 292 00:14:02,520 --> 00:14:05,000 Speaker 1: them go viral afterwards, right or a lot of them 293 00:14:05,080 --> 00:14:08,440 Speaker 1: sign record deals after So that has been something that 294 00:14:08,480 --> 00:14:10,800 Speaker 1: has always been one of the main focuses for me 295 00:14:11,480 --> 00:14:14,079 Speaker 1: and what I really love because for me, that's like, Wow, 296 00:14:14,120 --> 00:14:16,200 Speaker 1: we were able to help them in the journey and 297 00:14:16,280 --> 00:14:18,280 Speaker 1: help them enter into their next era. 298 00:14:19,600 --> 00:14:21,400 Speaker 3: Yeah, and when it comes to you know, those people 299 00:14:21,440 --> 00:14:24,680 Speaker 3: that you all partner with from an influencer standpoint or 300 00:14:24,680 --> 00:14:26,640 Speaker 3: however they're involved in the organization, Like, what are some 301 00:14:26,680 --> 00:14:28,920 Speaker 3: of the things y'all look for for people to know 302 00:14:28,960 --> 00:14:31,080 Speaker 3: that it's not just about how many followers you have, right, 303 00:14:31,080 --> 00:14:32,320 Speaker 3: It's about impact. 304 00:14:32,600 --> 00:14:34,480 Speaker 1: I love that you asked that question because this is 305 00:14:34,520 --> 00:14:37,760 Speaker 1: something that I think we always deal with all the time. 306 00:14:38,160 --> 00:14:41,080 Speaker 1: Everybody wants to be on the stages, everybody wants to 307 00:14:41,920 --> 00:14:45,120 Speaker 1: moderate or be on a panel, and we don't look 308 00:14:45,160 --> 00:14:48,320 Speaker 1: for follower account. For me, that is something that is 309 00:14:48,360 --> 00:14:52,360 Speaker 1: really outdated, right, Follower account is not also a great 310 00:14:52,400 --> 00:14:55,160 Speaker 1: indicator of the value that you bring. For me, it's 311 00:14:55,200 --> 00:14:58,440 Speaker 1: again how much value you bring to our audience. Is 312 00:14:58,480 --> 00:15:01,280 Speaker 1: our audience going to walk away with thing? Also, what 313 00:15:01,360 --> 00:15:03,840 Speaker 1: is your unique perspective in point of view? There's a 314 00:15:03,840 --> 00:15:07,520 Speaker 1: whole bunch of influencers as a surplus of influencers that 315 00:15:07,960 --> 00:15:10,560 Speaker 1: how are you standing out? What is something that's unique 316 00:15:10,560 --> 00:15:13,200 Speaker 1: that you bring? Also, how are you connecting with us 317 00:15:13,280 --> 00:15:16,960 Speaker 1: year round. You know, being a digital platform, we have 318 00:15:17,080 --> 00:15:19,360 Speaker 1: so much that's going on. We also do so much, 319 00:15:19,400 --> 00:15:21,200 Speaker 1: whether it be on our site, whether it be on 320 00:15:21,320 --> 00:15:24,120 Speaker 1: social So it's also how do you continue to engage 321 00:15:24,120 --> 00:15:27,120 Speaker 1: with us. We get these all these requests and we 322 00:15:27,200 --> 00:15:29,520 Speaker 1: have to pick out and shovel through all of them. 323 00:15:30,000 --> 00:15:32,280 Speaker 1: So again, right, like, what what is it that you're 324 00:15:32,320 --> 00:15:34,640 Speaker 1: bringing to the table, But most importantly, what is it 325 00:15:34,640 --> 00:15:36,640 Speaker 1: that you're bringing for our audience and the value that 326 00:15:36,680 --> 00:15:37,840 Speaker 1: you're bringing for them? 327 00:15:38,320 --> 00:15:40,160 Speaker 3: Yeah? I love that. I mean I go to a 328 00:15:40,200 --> 00:15:42,440 Speaker 3: lot of events, a lot of panels, a lot of festivals, 329 00:15:42,440 --> 00:15:45,040 Speaker 3: and I think sometimes we lean in a little bit 330 00:15:45,040 --> 00:15:47,560 Speaker 3: too heavy on the motivational stuff. Yeah, and that was 331 00:15:47,560 --> 00:15:49,640 Speaker 3: one of the things I really appreciated about this event 332 00:15:49,720 --> 00:15:51,320 Speaker 3: is that the people that you all had up there 333 00:15:51,320 --> 00:15:53,960 Speaker 3: were kind of speaking on a very tactical level too. 334 00:15:54,160 --> 00:15:55,960 Speaker 3: I think, you know, to be able to kind of 335 00:15:55,960 --> 00:15:58,320 Speaker 3: technically say like I did this, or you should do that, 336 00:15:58,480 --> 00:16:01,240 Speaker 3: or these are the steps in value that people always 337 00:16:01,280 --> 00:16:03,080 Speaker 3: kind of get. Is that something that you all intentionally 338 00:16:03,080 --> 00:16:04,680 Speaker 3: try to make sure that those you know, people that 339 00:16:04,720 --> 00:16:06,080 Speaker 3: come on and be a part of it, you know, 340 00:16:06,080 --> 00:16:07,600 Speaker 3: communicate to the audiences. 341 00:16:07,880 --> 00:16:10,320 Speaker 1: Yeah, that's exactly what we do. And any time we're 342 00:16:10,360 --> 00:16:13,400 Speaker 1: going through okay, what are the talking points we always 343 00:16:13,400 --> 00:16:15,320 Speaker 1: think of it? What do we want our audience to 344 00:16:15,360 --> 00:16:17,680 Speaker 1: walk away from? If this girl is here and she 345 00:16:17,720 --> 00:16:20,800 Speaker 1: wants to be an influencer or she's figuring out what 346 00:16:20,840 --> 00:16:23,800 Speaker 1: she wants to do, whether it be in beauty influencing 347 00:16:24,080 --> 00:16:26,280 Speaker 1: or in life in general, what is she going to 348 00:16:26,320 --> 00:16:29,600 Speaker 1: walk away from? And what is this talent going to 349 00:16:29,680 --> 00:16:31,760 Speaker 1: give her? Are they going to be able to give 350 00:16:31,800 --> 00:16:33,680 Speaker 1: her what we want her to walk away from? But 351 00:16:33,720 --> 00:16:36,120 Speaker 1: most importantly, are we giving her what she needs? And 352 00:16:36,600 --> 00:16:39,040 Speaker 1: that's what I think is important. I think people forget that, Like, 353 00:16:39,440 --> 00:16:41,640 Speaker 1: stage moments aren't just about getting up there and talking 354 00:16:41,720 --> 00:16:45,280 Speaker 1: about yourself. It's all about who's sitting in there, who's 355 00:16:45,360 --> 00:16:48,760 Speaker 1: learning from you, and how are you making sure that 356 00:16:48,800 --> 00:16:51,520 Speaker 1: they can you know, hopefully become or be on the 357 00:16:51,560 --> 00:16:53,840 Speaker 1: panel or be on the stage the following year and 358 00:16:53,960 --> 00:16:54,560 Speaker 1: years to come. 359 00:17:06,680 --> 00:17:08,200 Speaker 3: Now, when it comes to some of the other brands, 360 00:17:08,200 --> 00:17:10,520 Speaker 3: like the brands that you partner with, you know, in 361 00:17:10,560 --> 00:17:13,120 Speaker 3: the different organizations that get involved, how do you make 362 00:17:13,160 --> 00:17:15,320 Speaker 3: sure that those align with the culture that you're trying 363 00:17:15,359 --> 00:17:18,040 Speaker 3: to build as well as the goals for Girls United. 364 00:17:18,480 --> 00:17:21,280 Speaker 1: Yeah, partners are super important, right. They make the world 365 00:17:21,320 --> 00:17:24,440 Speaker 1: go around because they're helping bring the dollars to make 366 00:17:24,480 --> 00:17:27,720 Speaker 1: sure that events like this happen. And what we look 367 00:17:27,720 --> 00:17:30,359 Speaker 1: for in partners, and what we are very explicit with 368 00:17:30,400 --> 00:17:33,520 Speaker 1: our partners in is that this is about our community. 369 00:17:33,680 --> 00:17:36,000 Speaker 1: You know, you can't just come in and say, oh, 370 00:17:36,040 --> 00:17:38,760 Speaker 1: I just want to target young black girls but not 371 00:17:38,960 --> 00:17:43,240 Speaker 1: actually provide for them. And so we really challenge them 372 00:17:43,320 --> 00:17:45,840 Speaker 1: and we make sure that they're coming in and they're 373 00:17:45,880 --> 00:17:48,119 Speaker 1: showing up in a way that is authentic to this 374 00:17:48,200 --> 00:17:51,920 Speaker 1: audience that's unique and also is going to give them 375 00:17:51,960 --> 00:17:54,320 Speaker 1: the tools that they're asking for and the resources that 376 00:17:54,320 --> 00:17:57,280 Speaker 1: they're asking for, Which is why speed Mentoring is one 377 00:17:57,320 --> 00:18:00,880 Speaker 1: of my favorite segments, is because you're giving these young 378 00:18:00,920 --> 00:18:04,560 Speaker 1: girls access to somebody that they would not normally have 379 00:18:04,680 --> 00:18:07,520 Speaker 1: access to. We've had a couple of you know, big 380 00:18:07,560 --> 00:18:12,040 Speaker 1: partners and their recruiting agencies or their recruiting talent or 381 00:18:12,080 --> 00:18:16,920 Speaker 1: the recruiting employees come and mentor these girls and speed mentoring, 382 00:18:17,000 --> 00:18:19,639 Speaker 1: and so that's what we really looked for in a partner, 383 00:18:19,800 --> 00:18:23,560 Speaker 1: Somebody that is willing and is able to again just 384 00:18:23,600 --> 00:18:26,760 Speaker 1: be authentic and provide as much of value. And I 385 00:18:26,760 --> 00:18:29,560 Speaker 1: know I keep on saying value, but value is so important, 386 00:18:30,160 --> 00:18:34,200 Speaker 1: especially because this audience doesn't really receive that from partners 387 00:18:34,280 --> 00:18:35,399 Speaker 1: or from the world as a whole. 388 00:18:36,480 --> 00:18:38,080 Speaker 3: Yeah, you know, I had a funny moment. I was 389 00:18:38,119 --> 00:18:40,240 Speaker 3: sitting down because I you know, I'm old, so I 390 00:18:40,240 --> 00:18:41,840 Speaker 3: had to sit down for a second. I was sitting 391 00:18:41,880 --> 00:18:43,800 Speaker 3: I didn't know I was in the speed mentoring section, 392 00:18:44,480 --> 00:18:47,320 Speaker 3: and a line started for him, and then somebody mentioned that, 393 00:18:47,560 --> 00:18:49,680 Speaker 3: oh that's Brandon from butter atl And like all of 394 00:18:49,720 --> 00:18:51,919 Speaker 3: a sudden, I was like speed mentoring. I was like, 395 00:18:51,960 --> 00:18:55,240 Speaker 3: oh no, no, I'm just I'm just here. You got 396 00:18:55,960 --> 00:18:57,840 Speaker 3: I got mobbed a little bit, so, you know, but 397 00:18:58,160 --> 00:18:59,680 Speaker 3: I think I gave him some good advice. But I'll 398 00:18:59,720 --> 00:19:01,440 Speaker 3: I've very quickly got the way and let the real 399 00:19:01,480 --> 00:19:04,000 Speaker 3: mentors get in. But just saying, you know, if y'all 400 00:19:04,000 --> 00:19:05,320 Speaker 3: need somebody, I've always do. 401 00:19:06,040 --> 00:19:10,560 Speaker 1: Yes, we do, Trusman. We are always looking for mentors always. 402 00:19:11,119 --> 00:19:13,040 Speaker 3: Have you Have you had any mentors that have specifically 403 00:19:13,040 --> 00:19:14,640 Speaker 3: like really helped you or kind of jump out over 404 00:19:14,640 --> 00:19:15,080 Speaker 3: the years. 405 00:19:15,600 --> 00:19:17,600 Speaker 1: Yeah, I would say that I've had a lot, and 406 00:19:17,720 --> 00:19:21,720 Speaker 1: I think mentors willso in different ways in different areas. 407 00:19:22,320 --> 00:19:25,960 Speaker 1: So I think definitely what's been super helpful throughout the 408 00:19:26,040 --> 00:19:29,439 Speaker 1: years has been obviously having a great family. You know, 409 00:19:29,560 --> 00:19:32,360 Speaker 1: my dad has definitely served as a as a mentor. 410 00:19:32,920 --> 00:19:36,160 Speaker 1: Also a lot of like my coaches, have served as mentors. 411 00:19:36,760 --> 00:19:39,000 Speaker 1: And also I think there's peer to peer mentors that 412 00:19:39,160 --> 00:19:41,720 Speaker 1: is something that we don't talk about. I think a 413 00:19:41,800 --> 00:19:44,840 Speaker 1: great quote is when Isa Ray talks about, you know, 414 00:19:44,920 --> 00:19:48,919 Speaker 1: networking also across and networking with your peers, and that 415 00:19:49,000 --> 00:19:52,240 Speaker 1: has also been something that has been very helpful as well. 416 00:19:52,560 --> 00:19:54,960 Speaker 1: You know, I'm lucky to live in a city like 417 00:19:55,080 --> 00:19:57,840 Speaker 1: New York, and I'm able to be in cities like Atlanta, 418 00:19:58,280 --> 00:20:00,720 Speaker 1: you know, in LA and I think that peer to 419 00:20:00,800 --> 00:20:03,800 Speaker 1: peer mentorship has also been helpful as well. And kind 420 00:20:03,800 --> 00:20:04,800 Speaker 1: of going through it together. 421 00:20:05,920 --> 00:20:06,480 Speaker 2: Yeah. 422 00:20:06,640 --> 00:20:08,919 Speaker 3: And look, speaking of going through it, I mean building 423 00:20:08,920 --> 00:20:11,080 Speaker 3: a business and the brand is tough. And one thing 424 00:20:11,080 --> 00:20:12,399 Speaker 3: I like to kind of ask people is, you know, 425 00:20:12,400 --> 00:20:15,280 Speaker 3: how has your leadership style changed since you've been you know, 426 00:20:15,400 --> 00:20:17,880 Speaker 3: running this brand and like taking all these new challenges. 427 00:20:18,720 --> 00:20:19,000 Speaker 2: Yeah. 428 00:20:19,080 --> 00:20:22,280 Speaker 1: I think my leadership style has always evolved. I think 429 00:20:22,320 --> 00:20:24,800 Speaker 1: with just learnings, I think the way that you become 430 00:20:24,800 --> 00:20:28,640 Speaker 1: a better leader is also by learning, and also it's 431 00:20:28,680 --> 00:20:32,280 Speaker 1: like understanding when you became a leader. I think that 432 00:20:32,320 --> 00:20:35,080 Speaker 1: there was a very definitive moment for me where I 433 00:20:35,200 --> 00:20:37,879 Speaker 1: realized I was a leader and it wasn't just in 434 00:20:38,119 --> 00:20:41,000 Speaker 1: you know, in work in the worksphere. And for me, 435 00:20:41,080 --> 00:20:43,560 Speaker 1: that was a very vivid moment because I think at 436 00:20:43,560 --> 00:20:46,560 Speaker 1: that at that time and in that second. 437 00:20:46,800 --> 00:20:52,479 Speaker 4: I realized that my life was about leadership and being 438 00:20:52,520 --> 00:20:54,520 Speaker 4: that and being the best that I can be in 439 00:20:54,560 --> 00:20:57,720 Speaker 4: that and also most importantly the sacrifices that come with that, 440 00:20:58,040 --> 00:21:00,640 Speaker 4: because people always think that being a leader is only 441 00:21:00,680 --> 00:21:04,040 Speaker 4: about the great things, but they're also taking responsibility when 442 00:21:04,080 --> 00:21:08,359 Speaker 4: things aren't going great, and that has really been for me. 443 00:21:09,080 --> 00:21:13,640 Speaker 1: You know, understanding throughout time is going through the hardships 444 00:21:13,680 --> 00:21:17,200 Speaker 1: and that's when you find out more about your leadership style. 445 00:21:17,680 --> 00:21:20,560 Speaker 1: So I always go back to that moment of when 446 00:21:20,640 --> 00:21:23,040 Speaker 1: I realized I was a leader and I accepted that 447 00:21:23,280 --> 00:21:25,440 Speaker 1: I was a leader and all that came with it. 448 00:21:25,840 --> 00:21:28,080 Speaker 1: And so anytime you know, things are getting rough or 449 00:21:28,200 --> 00:21:30,400 Speaker 1: things are getting tough, you know, I kind of reflect 450 00:21:30,480 --> 00:21:32,359 Speaker 1: back on that moment because for me, that was a 451 00:21:32,400 --> 00:21:35,360 Speaker 1: moment of you know, me being very prideful in that 452 00:21:35,840 --> 00:21:40,680 Speaker 1: and me really accepting it. And I think that's how 453 00:21:40,720 --> 00:21:43,359 Speaker 1: my leadership style has really changed, is just through the 454 00:21:43,440 --> 00:21:46,520 Speaker 1: learning lessons, through the ups, through the downs, but also 455 00:21:46,720 --> 00:21:49,680 Speaker 1: as I navigate life and get to meet other leaders 456 00:21:49,760 --> 00:21:52,520 Speaker 1: and pull what I like from other leaders and also 457 00:21:52,680 --> 00:21:55,159 Speaker 1: understand what I don't like from other leaders, and you 458 00:21:55,160 --> 00:21:57,320 Speaker 1: know that there's a lot of leaders that are sometimes 459 00:21:57,440 --> 00:22:01,040 Speaker 1: not the best leaders or can lead in a better way. Also, history, 460 00:22:01,240 --> 00:22:05,159 Speaker 1: history is a I'm a huge history nerd, So I 461 00:22:05,200 --> 00:22:08,359 Speaker 1: mean when you look at just history throughout right, you 462 00:22:08,400 --> 00:22:11,320 Speaker 1: look at like Napoleon, you look at all our presidents. 463 00:22:12,119 --> 00:22:16,120 Speaker 1: I think it's also about understanding as well people before 464 00:22:16,160 --> 00:22:19,199 Speaker 1: you and around you, and being a student of that. 465 00:22:20,480 --> 00:22:22,280 Speaker 3: Yeah, I mean, there's nothing new under the sun. I 466 00:22:22,280 --> 00:22:24,600 Speaker 3: always tell people, you know, experience is one of the 467 00:22:24,640 --> 00:22:26,600 Speaker 3: best teachers. It's just the one you don't like a 468 00:22:26,680 --> 00:22:30,280 Speaker 3: lot of times, especially when you're going through the experience. Yeah, 469 00:22:30,920 --> 00:22:32,280 Speaker 3: but on the flip side, you're like, you know what, 470 00:22:32,320 --> 00:22:34,919 Speaker 3: I actually learned something from that, so I guess it 471 00:22:35,000 --> 00:22:37,920 Speaker 3: was good. Look, this has been an amazing conversation. Before 472 00:22:37,920 --> 00:22:39,159 Speaker 3: we got out here, I just want to ask, like, 473 00:22:39,640 --> 00:22:41,600 Speaker 3: what's the piece of advice that you would give to, 474 00:22:41,960 --> 00:22:44,639 Speaker 3: you know, young women dealing with things like imposter syndrome 475 00:22:44,800 --> 00:22:47,679 Speaker 3: while also trying to navigate this idea of like culture 476 00:22:47,680 --> 00:22:49,600 Speaker 3: and business and building something for themselves. 477 00:22:49,960 --> 00:22:53,480 Speaker 1: Yeah, I think imposter syndrome. I think one realizing that 478 00:22:53,520 --> 00:22:57,239 Speaker 1: everybody has imposter syndrome, that has been something that is 479 00:22:57,280 --> 00:22:59,959 Speaker 1: even eye opening for me, as you know, I navigate life, 480 00:23:00,200 --> 00:23:03,159 Speaker 1: as I navigate the industry, as I also you have 481 00:23:03,240 --> 00:23:05,840 Speaker 1: the exposure to you know, whether it be leaders, whether 482 00:23:05,920 --> 00:23:08,159 Speaker 1: it be you know, artists, whether it be people that 483 00:23:08,200 --> 00:23:11,359 Speaker 1: you think they have it all together, they really don't. 484 00:23:11,400 --> 00:23:13,560 Speaker 1: And I think that's very helpful, and that everybody is 485 00:23:13,600 --> 00:23:16,680 Speaker 1: going through that and everybody's going through that journey. And 486 00:23:17,200 --> 00:23:19,760 Speaker 1: as you deal with imposter syndrome, I think it's important 487 00:23:19,800 --> 00:23:22,960 Speaker 1: to remind yourself of what your goals are, but most 488 00:23:23,000 --> 00:23:27,280 Speaker 1: importantly being grounded in your values who you are, what 489 00:23:27,359 --> 00:23:29,600 Speaker 1: you are, and what you represent, and keeping your mind 490 00:23:29,680 --> 00:23:32,520 Speaker 1: on that and keeping your eyes set on that. Nothing 491 00:23:32,600 --> 00:23:35,639 Speaker 1: can deter you from what you're trying to achieve in 492 00:23:35,680 --> 00:23:39,680 Speaker 1: your goals if you just are maniacal and focusing on that. 493 00:23:40,440 --> 00:23:43,679 Speaker 3: Absolutely, Rachelle, this has been the amazing conversation thank you 494 00:23:43,720 --> 00:23:45,359 Speaker 3: so much for joining the pot Before we get out 495 00:23:45,359 --> 00:23:47,879 Speaker 3: of here, how can people find out more about you know, 496 00:23:48,040 --> 00:23:50,600 Speaker 3: Girls United and support the mission that you all are 497 00:23:50,600 --> 00:23:51,080 Speaker 3: working on. 498 00:23:51,480 --> 00:23:54,000 Speaker 1: Yeah, so you guys can follow Girls United on us 499 00:23:54,080 --> 00:23:58,200 Speaker 1: since gu underscore, that's where we post a lot about 500 00:23:58,240 --> 00:24:01,520 Speaker 1: what's going on. You know, they're in the brand also 501 00:24:01,680 --> 00:24:06,239 Speaker 1: just from culture entrepreneurship overall. And then also you know, 502 00:24:06,280 --> 00:24:09,280 Speaker 1: you can keep up with me. I do my best 503 00:24:09,280 --> 00:24:12,040 Speaker 1: to make sure that I also reach out to everybody 504 00:24:12,080 --> 00:24:15,600 Speaker 1: if anybody has any questions about Girls United, about the 505 00:24:15,680 --> 00:24:17,920 Speaker 1: media space, you know, I just really try to make 506 00:24:17,960 --> 00:24:19,720 Speaker 1: myself as available as possible. 507 00:24:20,440 --> 00:24:23,600 Speaker 3: That's amazing. Well, Rachelle, congratulations on everything that you've built 508 00:24:23,640 --> 00:24:27,320 Speaker 3: and are building. Congratulations on another successful event and we 509 00:24:27,400 --> 00:24:30,359 Speaker 3: really appreciate you joining the button Nomics podcast and that's 510 00:24:30,359 --> 00:24:30,720 Speaker 3: the pod. 511 00:24:31,440 --> 00:24:32,560 Speaker 1: Thank you for having me. 512 00:24:33,520 --> 00:24:36,800 Speaker 3: Thank you you've been listening to buttter Nomics and I'm 513 00:24:36,840 --> 00:24:39,840 Speaker 3: your host, Brandon Butler. Comments feedback. Want to be a 514 00:24:39,840 --> 00:24:42,080 Speaker 3: part of the show, send us an email today at 515 00:24:42,080 --> 00:24:45,639 Speaker 3: hello at butterdomics dot com. Butter Nomics is produced in Atlanta, 516 00:24:45,680 --> 00:24:49,000 Speaker 3: Georgia at iHeartMedia by Ramsey, with marketing support from Queen 517 00:24:49,040 --> 00:24:52,560 Speaker 3: and naked music provided by mister Hanky. If you haven't already, 518 00:24:52,640 --> 00:24:55,239 Speaker 3: hit that subscribe button and never missed an episode, and 519 00:24:55,359 --> 00:24:57,480 Speaker 3: be sure to follow us on all our social platforms 520 00:24:57,520 --> 00:25:01,720 Speaker 3: at butter dot atl to put Anomics on the iHeartRadio app, 521 00:25:01,880 --> 00:25:04,399 Speaker 3: Apple Podcasts, or wherever you get your podcasts.