1 00:00:03,400 --> 00:00:03,760 Speaker 1: Ruby. 2 00:00:05,640 --> 00:00:08,639 Speaker 2: The views, information, and opinions expressed during this podcast are 3 00:00:08,680 --> 00:00:11,120 Speaker 2: solely those of the individuals involved and do not represent 4 00:00:11,200 --> 00:00:13,320 Speaker 2: those of Into It QuickBooks or any of its cornerstone 5 00:00:13,360 --> 00:00:16,640 Speaker 2: brands or employees. This podcast does not constitute financial, legal, 6 00:00:16,720 --> 00:00:19,479 Speaker 2: or other professional advice or services. No assurance is given 7 00:00:19,480 --> 00:00:22,480 Speaker 2: that the information is comprehensive, accurate, or free of errors, 8 00:00:22,520 --> 00:00:25,560 Speaker 2: and the information presented is for information purposes only. Into 9 00:00:25,600 --> 00:00:28,200 Speaker 2: It QuickBooks does not have any responsibility for updating or 10 00:00:28,200 --> 00:00:31,920 Speaker 2: revising any information presented. Listeners should verify statements before relying 11 00:00:31,960 --> 00:00:37,640 Speaker 2: on them. 12 00:00:37,800 --> 00:00:40,680 Speaker 3: Hi everyone, and welcome back to Mind the Business Small 13 00:00:40,680 --> 00:00:43,640 Speaker 3: business success Stories of podcast brought to you by Intoit 14 00:00:43,720 --> 00:00:47,520 Speaker 3: QuickBooks and Ruby Studio from iHeartMedia. I'm Austin Hankwitz, host 15 00:00:47,600 --> 00:00:51,000 Speaker 3: of the Rich Habits podcast and co founder of Wits Ventures. 16 00:00:51,240 --> 00:00:54,560 Speaker 3: I also make TikTok videos about personal finance and investing. 17 00:00:54,400 --> 00:00:57,560 Speaker 2: And I'm Jinny's Torres, author of financially Lit, The Modern 18 00:00:57,600 --> 00:01:00,000 Speaker 2: Latina's Guide to level up your de netto and become 19 00:01:00,280 --> 00:01:03,440 Speaker 2: financially po the Rosa, and you may also recognize me 20 00:01:03,600 --> 00:01:06,760 Speaker 2: from the other award winning podcast I host called Yokio de. 21 00:01:06,800 --> 00:01:10,200 Speaker 3: Neto Denis These are some exciting times we are living 22 00:01:10,280 --> 00:01:10,880 Speaker 3: in right now. 23 00:01:11,000 --> 00:01:14,720 Speaker 2: They certainly are Austin and the global economy and information 24 00:01:14,800 --> 00:01:18,120 Speaker 2: networks have made us more connected than ever, which is 25 00:01:18,120 --> 00:01:20,319 Speaker 2: a good thing. You know, it's easier to tap into 26 00:01:20,400 --> 00:01:24,039 Speaker 2: larger markets, but it can also create challenges when things 27 00:01:24,080 --> 00:01:28,000 Speaker 2: happen that you have absolutely no control over and that 28 00:01:28,080 --> 00:01:29,400 Speaker 2: happen to affect your business. 29 00:01:29,600 --> 00:01:32,720 Speaker 3: You can say that again, it can be easy to 30 00:01:32,720 --> 00:01:34,919 Speaker 3: lose track of how many moving parts go into things 31 00:01:34,959 --> 00:01:38,440 Speaker 3: like your supply chain, your payment processing, or even your website. 32 00:01:38,560 --> 00:01:41,759 Speaker 3: When you truly consider the complexity of many of these systems, 33 00:01:41,800 --> 00:01:44,520 Speaker 3: you can see how crucial each one of those parts are. 34 00:01:44,920 --> 00:01:47,760 Speaker 3: If one stops moving, you might be facing an unexpected 35 00:01:47,760 --> 00:01:50,400 Speaker 3: product shortage or sudden delay in cash flow. 36 00:01:50,480 --> 00:01:54,120 Speaker 2: It's important to protect yourself and your business from the unexpected. 37 00:01:54,520 --> 00:01:56,760 Speaker 2: There are so many things that go into this. A 38 00:01:56,800 --> 00:02:00,200 Speaker 2: big one is strategic financial planning, which is basically setting 39 00:02:00,240 --> 00:02:02,840 Speaker 2: long term wealth generating goals that will give you the 40 00:02:02,880 --> 00:02:05,360 Speaker 2: resources and capital to weather any storm. 41 00:02:05,640 --> 00:02:09,720 Speaker 3: Let's talk about that. Strategic financial planning differs from tactical 42 00:02:09,800 --> 00:02:13,080 Speaker 3: financial planning. Right, so, tactical refers to the day to 43 00:02:13,200 --> 00:02:16,960 Speaker 3: day expenses. But when we say strategic, we're referring to 44 00:02:17,200 --> 00:02:20,960 Speaker 3: long term plans. Obviously we're all trying to generate income, 45 00:02:21,000 --> 00:02:23,519 Speaker 3: but you want to think about the future and create 46 00:02:23,600 --> 00:02:27,200 Speaker 3: a store of supplies, whether that's cash or other assets 47 00:02:27,280 --> 00:02:30,799 Speaker 3: that you can use in an unforeseen emergency. You can 48 00:02:30,880 --> 00:02:33,440 Speaker 3: only know what you know, of course, but if you're 49 00:02:33,480 --> 00:02:36,440 Speaker 3: at least aware of the unknown, then you'll know what 50 00:02:36,639 --> 00:02:37,560 Speaker 3: to know, you know. 51 00:02:39,200 --> 00:02:42,400 Speaker 2: It reminds me of a conversation that I saw on 52 00:02:42,520 --> 00:02:46,040 Speaker 2: social media recently where an influencer was talking about how 53 00:02:46,080 --> 00:02:48,560 Speaker 2: there's a kind of a group of folks who were 54 00:02:48,560 --> 00:02:50,720 Speaker 2: making a lot of money in the content creator space 55 00:02:50,760 --> 00:02:54,280 Speaker 2: in the early twenty twenties and now they're coming on 56 00:02:54,320 --> 00:02:56,600 Speaker 2: social media like talking about the fact that they were broke, 57 00:02:57,040 --> 00:02:59,720 Speaker 2: and she was talking about how, you know, it's important 58 00:02:59,760 --> 00:03:02,120 Speaker 2: to not always think that your business is going to 59 00:03:02,160 --> 00:03:04,880 Speaker 2: be in a booming time and to really make sure 60 00:03:04,919 --> 00:03:07,640 Speaker 2: that when you do have those windfalls, that you're thinking 61 00:03:07,639 --> 00:03:08,960 Speaker 2: about what the future looks like. 62 00:03:09,160 --> 00:03:10,920 Speaker 3: I saw a phrase or I heard someone mention this 63 00:03:10,960 --> 00:03:12,520 Speaker 3: on a show or whatever it was, and they said 64 00:03:12,919 --> 00:03:15,880 Speaker 3: profit is unnatural, and I was like, that doesn't make sense. 65 00:03:15,919 --> 00:03:18,280 Speaker 3: Profit is very natural, right, But once I heard them 66 00:03:18,320 --> 00:03:19,720 Speaker 3: explain this a little bit more. I was like, oh, wait 67 00:03:19,720 --> 00:03:21,920 Speaker 3: a second. They might be onto something, because as you 68 00:03:21,960 --> 00:03:24,600 Speaker 3: think about it, let's call it your three four, you'ar 69 00:03:24,680 --> 00:03:26,640 Speaker 3: five of your business and you start just making a 70 00:03:26,680 --> 00:03:28,799 Speaker 3: little bit more money. Oh, I can afford to go 71 00:03:28,840 --> 00:03:31,000 Speaker 3: to that conference. Maybe we can start going out to 72 00:03:31,040 --> 00:03:32,440 Speaker 3: eat for a little bit with lunch here. With the 73 00:03:32,440 --> 00:03:34,640 Speaker 3: business expenses, right, you get a bit more loosey goosey 74 00:03:34,680 --> 00:03:37,920 Speaker 3: with how you're spending money. You need to be ruthlessly 75 00:03:38,240 --> 00:03:41,839 Speaker 3: focused on protecting those profits just like you were back 76 00:03:41,840 --> 00:03:44,560 Speaker 3: when you were scrappy. You know, day five of the business. 77 00:03:44,560 --> 00:03:48,480 Speaker 3: You need to always be focused on ensuring that you've 78 00:03:48,520 --> 00:03:52,360 Speaker 3: got profits and those profits are sustainable, which if you 79 00:03:52,400 --> 00:03:54,240 Speaker 3: want to get all of your money in money out 80 00:03:54,320 --> 00:03:56,640 Speaker 3: data in one place, I'm telling you quick Books is 81 00:03:56,680 --> 00:03:58,880 Speaker 3: how you do that, and you can start using their 82 00:03:58,880 --> 00:04:03,200 Speaker 3: AI powered insights on your customizable financial reports to enhance 83 00:04:03,280 --> 00:04:05,080 Speaker 3: and protect that profitability. 84 00:04:05,560 --> 00:04:08,680 Speaker 2: It's so important to really just be honest with yourself 85 00:04:08,720 --> 00:04:11,520 Speaker 2: about your numbers. It's not just like, hey, we have 86 00:04:11,600 --> 00:04:13,760 Speaker 2: a bunch of money now, so let's go and hire 87 00:04:13,800 --> 00:04:16,599 Speaker 2: all the people, get into the big new office. You 88 00:04:16,680 --> 00:04:19,600 Speaker 2: really have to be strategic because again, there's a lot 89 00:04:19,600 --> 00:04:21,640 Speaker 2: of stuff you can plan for, but at the end 90 00:04:21,680 --> 00:04:24,279 Speaker 2: of the day, there's only so much stuff you can control. 91 00:04:24,560 --> 00:04:27,320 Speaker 3: That is wonderful insight, And I'm curious, does your business 92 00:04:27,400 --> 00:04:29,800 Speaker 3: have an emergency fund? Mine does? I kind of define 93 00:04:29,800 --> 00:04:32,839 Speaker 3: it as like three payroll cycles, so like it comes 94 00:04:32,839 --> 00:04:35,040 Speaker 3: out to about six to eight weeks, like I can 95 00:04:35,080 --> 00:04:36,919 Speaker 3: make no profit for about let's call it one and 96 00:04:36,920 --> 00:04:39,000 Speaker 3: a half to two months. Do you personally have sort 97 00:04:39,000 --> 00:04:40,320 Speaker 3: of a business emergency fund? 98 00:04:40,440 --> 00:04:43,000 Speaker 2: Yeah, I have cash sitting in a highild savings account 99 00:04:43,040 --> 00:04:46,080 Speaker 2: for the business, specifically just to cover operating expenses for 100 00:04:46,080 --> 00:04:48,240 Speaker 2: about three months. But then I also have like a 101 00:04:48,320 --> 00:04:50,960 Speaker 2: backup to the backup, so I have some credit lines 102 00:04:51,000 --> 00:04:53,000 Speaker 2: for the business that I could tap into that are 103 00:04:53,160 --> 00:04:55,599 Speaker 2: at a really low interest rate if I needed the 104 00:04:55,640 --> 00:04:58,839 Speaker 2: cash for something else. And then I have investment accounts 105 00:04:58,880 --> 00:05:01,080 Speaker 2: that I can tap into a well. So I like 106 00:05:01,160 --> 00:05:03,880 Speaker 2: to just have a lot of you know, parachutes, if 107 00:05:03,920 --> 00:05:06,599 Speaker 2: you will, because the last thing that you want is 108 00:05:06,640 --> 00:05:09,040 Speaker 2: to be in a situation where it's like make or break. 109 00:05:09,080 --> 00:05:11,679 Speaker 2: You're in those desperate times as a business owner because 110 00:05:11,680 --> 00:05:14,600 Speaker 2: you don't have access to resources, and then you know, 111 00:05:14,760 --> 00:05:17,039 Speaker 2: those could be the times when you really sink or swim. 112 00:05:17,120 --> 00:05:19,000 Speaker 3: You are absolutely correct, and it sounds to me like 113 00:05:19,040 --> 00:05:22,240 Speaker 3: you've done a lot of strategic financial planning, Genie, So 114 00:05:22,600 --> 00:05:25,800 Speaker 3: let's share now the six steps, according to a nice 115 00:05:25,839 --> 00:05:30,240 Speaker 3: Quick Books blog of strategic financial planning. Step number one 116 00:05:30,279 --> 00:05:33,240 Speaker 3: is to assess your current situation. To know where you're headed, 117 00:05:33,320 --> 00:05:35,880 Speaker 3: you have to know where you are today. Step number 118 00:05:35,880 --> 00:05:39,080 Speaker 3: two is to set those clear objectives. These objectives should 119 00:05:39,120 --> 00:05:42,279 Speaker 3: align with your company's vision and mission, providing direction in 120 00:05:42,360 --> 00:05:46,920 Speaker 3: benchmarks to measure your progress. Step three develop financial forecasts, 121 00:05:47,400 --> 00:05:52,000 Speaker 3: project future financial performance based on historical data and market analysis, 122 00:05:52,279 --> 00:05:54,720 Speaker 3: and be sure to plan for various scenarios and make 123 00:05:54,760 --> 00:05:56,320 Speaker 3: those proactive adjustments. 124 00:05:56,360 --> 00:06:00,240 Speaker 2: Step four formulate strategic initiatives. You want to determine which 125 00:06:00,240 --> 00:06:04,320 Speaker 2: specific actions and projects will help you achieve your financial objectives. 126 00:06:04,640 --> 00:06:07,800 Speaker 2: This could be expanding into new markets, launching new products, 127 00:06:07,960 --> 00:06:11,520 Speaker 2: or optimizing your current operations in order to improve efficiency 128 00:06:11,560 --> 00:06:15,800 Speaker 2: and profitability. Step five allocate resources wisely. You want to 129 00:06:15,839 --> 00:06:20,400 Speaker 2: distribute your financial, human, and technological resources effectively to support 130 00:06:20,440 --> 00:06:25,120 Speaker 2: your business's overall strategic initiatives. And finally, monitor and adjust. 131 00:06:25,440 --> 00:06:28,920 Speaker 2: Make sure that you're regularly reviewing your financial plans performance 132 00:06:29,000 --> 00:06:32,039 Speaker 2: against your objectives, and use KPIs to track progress and 133 00:06:32,040 --> 00:06:36,400 Speaker 2: make necessary adjustments in response to changing circumstances or new opportunities. 134 00:06:36,720 --> 00:06:39,720 Speaker 3: Very excited to introduce our guests today because I believe 135 00:06:39,760 --> 00:06:42,600 Speaker 3: she's implementing all of these very well. She is one 136 00:06:42,640 --> 00:06:46,200 Speaker 3: of the coolest backstories we've ever featured here on the show. 137 00:06:46,480 --> 00:06:49,719 Speaker 3: Leta Ja was born Jay Watts in the Dominican Republic 138 00:06:49,760 --> 00:06:52,280 Speaker 3: and was raised by her Dominican father and Mexican mother 139 00:06:52,440 --> 00:06:53,719 Speaker 3: in Dallas, Texas. 140 00:06:53,880 --> 00:06:56,200 Speaker 2: As the daughter of two pastors. She was singing in 141 00:06:56,320 --> 00:06:59,880 Speaker 2: church congregations of thousands at a very young age and 142 00:07:00,240 --> 00:07:03,720 Speaker 2: started performing with various instruments around five years old. 143 00:07:03,800 --> 00:07:05,680 Speaker 3: She got her first record deal when she moved to 144 00:07:05,720 --> 00:07:08,040 Speaker 3: New York City and worked as a singer and songwriter 145 00:07:08,160 --> 00:07:11,880 Speaker 3: from major record labels. In addition to her passion for music, 146 00:07:11,920 --> 00:07:15,560 Speaker 3: she was also very interested in gaming tech and had 147 00:07:15,600 --> 00:07:18,560 Speaker 3: experience as an entrepreneur in the food and beverage industries 148 00:07:18,600 --> 00:07:18,920 Speaker 3: as well. 149 00:07:19,000 --> 00:07:21,360 Speaker 2: So in twenty nineteen, she figured out how to make 150 00:07:21,400 --> 00:07:26,560 Speaker 2: all of her interests and expertise coexist by founding Coexist Gaming. 151 00:07:26,640 --> 00:07:31,520 Speaker 2: It's a subscription based gaming lifestyle company with a networking hub, events, 152 00:07:31,640 --> 00:07:34,360 Speaker 2: and incredible venue with thousands of games and all the 153 00:07:34,360 --> 00:07:37,640 Speaker 2: food and drink you could ever imagine, from adult beverages 154 00:07:37,720 --> 00:07:41,480 Speaker 2: to mocktails, to vegan to child friendly options. And they 155 00:07:41,520 --> 00:07:45,240 Speaker 2: even have a nonprofit wing that focuses on creating pathways 156 00:07:45,280 --> 00:07:52,800 Speaker 2: to success for marginalized and disenfranchised communities. Let's get a 157 00:07:52,840 --> 00:07:54,440 Speaker 2: big welcome to Letta J. 158 00:07:54,800 --> 00:07:57,080 Speaker 3: Letta J. Welcome to the show. Really excited to have 159 00:07:57,120 --> 00:07:57,480 Speaker 3: you today. 160 00:07:57,720 --> 00:07:59,560 Speaker 4: Likewise, I'm excited to be here. Thank you. 161 00:07:59,600 --> 00:08:04,280 Speaker 3: So there's a stereotype that art and business don't mix well, 162 00:08:04,440 --> 00:08:07,520 Speaker 3: and so when I see someone who is deeply artistic 163 00:08:08,120 --> 00:08:11,400 Speaker 3: using those skills to create a successful business, I just 164 00:08:11,440 --> 00:08:14,800 Speaker 3: get so excited. So coming up as a singer and songwriter, 165 00:08:15,080 --> 00:08:18,080 Speaker 3: when did the entrepreneurial bug bite you? Was it earlier 166 00:08:18,120 --> 00:08:19,960 Speaker 3: in your career? Was it later on? Give us the 167 00:08:19,960 --> 00:08:20,560 Speaker 3: play by play. 168 00:08:21,440 --> 00:08:24,880 Speaker 1: You know, it's really interesting because I have always been 169 00:08:24,920 --> 00:08:28,280 Speaker 1: an entrepreneur, it just I never called myself that. I 170 00:08:28,360 --> 00:08:31,520 Speaker 1: literally remember in elementary school there was a friend of mine. 171 00:08:31,640 --> 00:08:35,120 Speaker 1: She would sell pencils during lunch period and they were 172 00:08:35,520 --> 00:08:39,640 Speaker 1: like the yellow pencils that weren't sharpened, And I remember 173 00:08:40,120 --> 00:08:42,800 Speaker 1: telling my mom, I was like, can I have like 174 00:08:42,920 --> 00:08:43,600 Speaker 1: five dollars? 175 00:08:43,600 --> 00:08:44,760 Speaker 4: And She's like, what do you need money for? 176 00:08:44,840 --> 00:08:48,120 Speaker 1: I'm like six, maybe seven, And so I go to 177 00:08:48,320 --> 00:08:51,680 Speaker 1: the dollar store and I buy pencils and I buy 178 00:08:51,679 --> 00:08:55,280 Speaker 1: a sharpener, and then I'm sharpening all these pencils and 179 00:08:55,320 --> 00:08:57,240 Speaker 1: I go there the next day and I sell them 180 00:08:57,280 --> 00:08:59,840 Speaker 1: for double the price that my friend is selling them for, 181 00:09:00,320 --> 00:09:04,559 Speaker 1: because pencils have utility. And I was like, convenience is 182 00:09:04,600 --> 00:09:08,760 Speaker 1: an opportunity. And I just think that some things are 183 00:09:08,760 --> 00:09:13,040 Speaker 1: maybe inherent. I really don't like the separation between what 184 00:09:13,520 --> 00:09:16,880 Speaker 1: societally normally calls like creative and then technical, you know, 185 00:09:16,920 --> 00:09:20,719 Speaker 1: maybe even create a third layer and say logistical, you know, analytical, 186 00:09:20,800 --> 00:09:24,640 Speaker 1: methodical something. But I think you can just very much 187 00:09:24,679 --> 00:09:28,400 Speaker 1: be both. What you do with those entrepreneurial skills is 188 00:09:28,520 --> 00:09:30,800 Speaker 1: very much a part of your journey. But I've always 189 00:09:30,800 --> 00:09:33,480 Speaker 1: been an artist, I always will be, and I've always 190 00:09:33,520 --> 00:09:34,439 Speaker 1: been an entrepreneur. 191 00:09:34,559 --> 00:09:36,520 Speaker 4: I think you just you learn to hone it. 192 00:09:37,679 --> 00:09:40,480 Speaker 3: I had a very similar experience growing up. I also 193 00:09:40,600 --> 00:09:43,520 Speaker 3: asked my parents for fifty cents. My dad would go 194 00:09:43,640 --> 00:09:46,000 Speaker 3: to some gas station to get some scratch offs, and 195 00:09:46,040 --> 00:09:47,640 Speaker 3: I would take that fifty cents to go to a 196 00:09:47,720 --> 00:09:49,959 Speaker 3: claw machine. I would get whatever I could get out 197 00:09:49,960 --> 00:09:51,439 Speaker 3: of it and then try and sell it at school 198 00:09:51,480 --> 00:09:53,560 Speaker 3: the next week. So that's really funnyer that you were 199 00:09:53,600 --> 00:09:55,000 Speaker 3: also doing something similar to that. 200 00:09:55,160 --> 00:09:59,160 Speaker 2: Jay, I think that you embody what I encounter as 201 00:09:59,200 --> 00:10:01,920 Speaker 2: a business coach with so many people. It's this idea 202 00:10:02,120 --> 00:10:04,720 Speaker 2: that I want to have like different sides of me 203 00:10:04,840 --> 00:10:08,480 Speaker 2: that I can merge in business. Right, So coexist seems 204 00:10:08,480 --> 00:10:11,000 Speaker 2: like the perfect name because you're tapping into a diverse 205 00:10:11,040 --> 00:10:14,960 Speaker 2: audience with everything that is within that business, but also 206 00:10:15,120 --> 00:10:19,200 Speaker 2: your different individual interests, the gaming, the tech, entrepreneurship, they 207 00:10:19,240 --> 00:10:21,839 Speaker 2: all coexist within the business. So it's like, not only 208 00:10:21,960 --> 00:10:24,360 Speaker 2: is your audience broad, but just like your interests are 209 00:10:24,360 --> 00:10:27,640 Speaker 2: broad and you've somehow managed to create this magical unicorn, 210 00:10:28,559 --> 00:10:31,360 Speaker 2: how do you let your creative side and your business 211 00:10:31,360 --> 00:10:33,040 Speaker 2: side grow at the same time. 212 00:10:33,320 --> 00:10:35,760 Speaker 1: You know what, I don't have to, thankfully, I do 213 00:10:35,880 --> 00:10:40,480 Speaker 1: think some things are just inherent to who a person is. 214 00:10:41,000 --> 00:10:44,440 Speaker 1: I think my unique value at is I don't have 215 00:10:44,520 --> 00:10:49,040 Speaker 1: to wrestle with being creative and technical or a creative 216 00:10:49,040 --> 00:10:53,880 Speaker 1: and logistical. I think society introduces that problem, right. We 217 00:10:53,960 --> 00:10:57,000 Speaker 1: live in a world that kind of needs to provide 218 00:10:57,080 --> 00:11:02,240 Speaker 1: so much context that society create to the boxes, not us, 219 00:11:02,400 --> 00:11:06,760 Speaker 1: and so I automatically think of things and it's just 220 00:11:06,840 --> 00:11:10,040 Speaker 1: the way our brains work again. And you know, I 221 00:11:10,040 --> 00:11:12,680 Speaker 1: think when you have been honing this right, just even 222 00:11:12,679 --> 00:11:15,320 Speaker 1: from a child, because there's a freedom when you're a kid, right, 223 00:11:15,360 --> 00:11:19,040 Speaker 1: You're just like doing things that make your heart smile, right, 224 00:11:19,080 --> 00:11:22,480 Speaker 1: And so what that extrapolates into is a testament to 225 00:11:22,520 --> 00:11:24,800 Speaker 1: who you are and how you navigate the world. So 226 00:11:25,040 --> 00:11:27,880 Speaker 1: if you dissect what the industry is, you go, where's 227 00:11:27,920 --> 00:11:30,199 Speaker 1: the money going, where's the money coming from? And it's 228 00:11:30,240 --> 00:11:34,280 Speaker 1: really in development, it's the creation of the IP. So 229 00:11:34,600 --> 00:11:36,480 Speaker 1: there's a lot to kind of break down if you 230 00:11:36,520 --> 00:11:40,640 Speaker 1: think about developing something, building a game. If we all 231 00:11:40,760 --> 00:11:43,079 Speaker 1: just think about if everybody here closes their eyes and 232 00:11:43,120 --> 00:11:44,680 Speaker 1: things about a video game. 233 00:11:45,000 --> 00:11:45,720 Speaker 4: What do you see. 234 00:11:46,240 --> 00:11:48,920 Speaker 1: What you see is beautiful art, whether it's two D 235 00:11:49,040 --> 00:11:52,160 Speaker 1: or three D. You see animations. And then if you 236 00:11:52,200 --> 00:11:54,920 Speaker 1: turn the volume up, you hear music. There's music in 237 00:11:55,000 --> 00:11:58,720 Speaker 1: every game. That means there's sound design, music production, there 238 00:11:58,720 --> 00:12:02,000 Speaker 1: are words in their songwriter. So I say this because 239 00:12:02,120 --> 00:12:07,079 Speaker 1: I deconstruct the big umbrella, the thing that is the 240 00:12:07,120 --> 00:12:13,319 Speaker 1: overarching industry, and an industry doesn't exist without the creators 241 00:12:13,720 --> 00:12:17,240 Speaker 1: of the IP and that's what creates the development. So 242 00:12:17,360 --> 00:12:20,280 Speaker 1: I really approach things, I think naturally from a creative 243 00:12:20,360 --> 00:12:24,040 Speaker 1: lens because that's the inherent part of me. But then 244 00:12:24,080 --> 00:12:27,640 Speaker 1: I've also learned in my engineering self to sort of 245 00:12:27,720 --> 00:12:31,839 Speaker 1: dissect the minutia and build ecosystems around that creativity. 246 00:12:32,440 --> 00:12:34,120 Speaker 2: Yeah, that makes so much sense when you break it 247 00:12:34,160 --> 00:12:37,320 Speaker 2: down that way, right, because it really is you have 248 00:12:37,360 --> 00:12:39,400 Speaker 2: to be living up here in the clouds and then 249 00:12:39,480 --> 00:12:41,320 Speaker 2: figure out the systems that are going to let you 250 00:12:41,760 --> 00:12:44,760 Speaker 2: manifest that version that vision that you're seeing. All right, 251 00:12:44,840 --> 00:12:47,720 Speaker 2: So tell me some dues and don'ts, maybe that you've 252 00:12:47,800 --> 00:12:51,480 Speaker 2: learned about when to rely on the creative side more 253 00:12:51,720 --> 00:12:54,720 Speaker 2: versus the logical side, and like, how do you listen 254 00:12:54,800 --> 00:12:57,800 Speaker 2: to those maybe sometimes competing messages. 255 00:12:58,440 --> 00:13:02,079 Speaker 1: Yeah, no, that's a great question. The dues are allow 256 00:13:02,160 --> 00:13:06,640 Speaker 1: yourself to be wildly creative and imaginative. That don't is 257 00:13:07,040 --> 00:13:11,440 Speaker 1: don't stop there, like, ask yourself more questions. So you 258 00:13:11,559 --> 00:13:14,920 Speaker 1: have the dream, and immediately how do I make this 259 00:13:15,000 --> 00:13:19,360 Speaker 1: come true? And really make yourself answer every question that 260 00:13:19,440 --> 00:13:23,800 Speaker 1: comes after? How don't stop being creative. Don't ever let 261 00:13:23,880 --> 00:13:27,800 Speaker 1: anyone silence that part of your mind, your existence. But 262 00:13:28,520 --> 00:13:31,840 Speaker 1: don't stop asking the questions and do push beyond the 263 00:13:31,880 --> 00:13:32,800 Speaker 1: answers that you get. 264 00:13:33,440 --> 00:13:38,160 Speaker 2: That's great advice. Okay, So, speaking of tools, QuickBooks has 265 00:13:38,200 --> 00:13:40,480 Speaker 2: a ton of these, right, They've got all kinds of 266 00:13:40,880 --> 00:13:44,800 Speaker 2: business tools, third party integrations, now AI agents, and you 267 00:13:44,840 --> 00:13:47,160 Speaker 2: can even get help from a real life person, which 268 00:13:47,160 --> 00:13:51,880 Speaker 2: we always love. I'm curious how has QuickBooks organizational models 269 00:13:52,000 --> 00:13:55,880 Speaker 2: helped create and help keep balance between like the art 270 00:13:56,080 --> 00:13:56,880 Speaker 2: and the business. 271 00:13:57,080 --> 00:13:59,960 Speaker 1: Yeah, I mean, I think QuickBooks is, like AI, just 272 00:14:00,120 --> 00:14:04,480 Speaker 1: a really valuable tool, especially for entrepreneurs. Bookkeeping is essential, 273 00:14:04,600 --> 00:14:07,240 Speaker 1: at least for us, so I think it really matters 274 00:14:07,240 --> 00:14:12,360 Speaker 1: to have reliable software that you can use as tools 275 00:14:12,400 --> 00:14:15,280 Speaker 1: to just track your finances to understand how much you're 276 00:14:15,280 --> 00:14:18,720 Speaker 1: spending those expenses are super valuable and helping you reframe 277 00:14:18,720 --> 00:14:21,240 Speaker 1: your business. I love that you get to kind of 278 00:14:21,280 --> 00:14:24,160 Speaker 1: reconcile things in QuickBooks, so you can even you know, 279 00:14:24,200 --> 00:14:25,960 Speaker 1: take your bank statements and put them in there just 280 00:14:25,960 --> 00:14:29,480 Speaker 1: for more accuracy. And then there's always the benefit of 281 00:14:29,480 --> 00:14:32,800 Speaker 1: adding additional users so that your teammates that are in 282 00:14:32,880 --> 00:14:35,680 Speaker 1: the finance sector of your business can just hyper focus 283 00:14:35,680 --> 00:14:36,920 Speaker 1: and add a lot of value. 284 00:14:37,000 --> 00:14:39,640 Speaker 2: I imagine it's really useful too for you to see 285 00:14:39,680 --> 00:14:43,040 Speaker 2: where the income is coming from from the different channels 286 00:14:43,080 --> 00:14:45,880 Speaker 2: within the business right and seeing like, hey, maybe this 287 00:14:45,960 --> 00:14:49,160 Speaker 2: is an area where there's an opportunity for us to optimize, 288 00:14:49,280 --> 00:14:51,080 Speaker 2: or maybe this is something we don't want to pursue, 289 00:14:51,200 --> 00:14:52,760 Speaker 2: or maybe this is an area that we can double 290 00:14:52,800 --> 00:14:56,000 Speaker 2: down on. And so that level of granularity definitely helps 291 00:14:56,040 --> 00:14:57,040 Speaker 2: with the decision making. 292 00:14:57,120 --> 00:14:59,960 Speaker 4: I agree. Yeah, the categorization part of QuickBooks is really gone. 293 00:15:00,560 --> 00:15:04,240 Speaker 3: So help me understand what was the framework that you 294 00:15:04,440 --> 00:15:09,880 Speaker 3: used to lean into and figure out what cultural trends 295 00:15:09,920 --> 00:15:13,040 Speaker 3: were happening, what people cared about as you were sort 296 00:15:13,040 --> 00:15:17,680 Speaker 3: of building coexist gaming And was this a master plan 297 00:15:17,720 --> 00:15:19,800 Speaker 3: in the beginning or was this something that you began 298 00:15:19,880 --> 00:15:21,400 Speaker 3: to discover along the way. 299 00:15:21,480 --> 00:15:24,040 Speaker 1: Right throw away what you think you know about a gamer? 300 00:15:24,560 --> 00:15:27,960 Speaker 1: Who are those people? And we learned who those people were. 301 00:15:28,360 --> 00:15:32,600 Speaker 1: Those people were artists and entrepreneurs and content creators, and 302 00:15:32,640 --> 00:15:35,680 Speaker 1: they were thesbians, and they were into crypto and finance 303 00:15:35,720 --> 00:15:37,280 Speaker 1: and dance and all of these industries. 304 00:15:37,280 --> 00:15:38,120 Speaker 4: They're just people. 305 00:15:38,680 --> 00:15:41,520 Speaker 1: There's a diaspora here, there's a culture, people that love 306 00:15:41,560 --> 00:15:45,600 Speaker 1: anime and wrestling and comics and cosplay. All of these 307 00:15:45,640 --> 00:15:49,360 Speaker 1: people are the billions of people you see dispersed all 308 00:15:49,360 --> 00:15:52,400 Speaker 1: over at every major convention that you see. We just 309 00:15:52,520 --> 00:15:55,280 Speaker 1: learned who they were because we already knew them. So 310 00:15:55,320 --> 00:15:58,120 Speaker 1: there was an authenticity at the inception of the company 311 00:15:58,360 --> 00:16:02,840 Speaker 1: and understanding that we two were misunderstood. We are looking 312 00:16:02,880 --> 00:16:06,320 Speaker 1: for community, and there was nothing that was bringing those 313 00:16:06,360 --> 00:16:11,320 Speaker 1: people together regularly. There needed to be an opportunity for 314 00:16:11,400 --> 00:16:15,400 Speaker 1: people to just coexist without there being a tournament, without 315 00:16:15,440 --> 00:16:17,800 Speaker 1: there being a convention or an expo or a festival. 316 00:16:18,040 --> 00:16:20,360 Speaker 1: And so the first iteration of it I've just built 317 00:16:20,360 --> 00:16:24,600 Speaker 1: in my Brooklyn duplex, and the initial point was if 318 00:16:24,640 --> 00:16:27,640 Speaker 1: you are looking for community, here's the community you can 319 00:16:27,680 --> 00:16:30,760 Speaker 1: be a part of. There's a base level subscription, so 320 00:16:30,800 --> 00:16:33,800 Speaker 1: that's our core business model. You can just come here 321 00:16:33,960 --> 00:16:37,400 Speaker 1: and it's for some people it's about playing games. For 322 00:16:37,440 --> 00:16:40,720 Speaker 1: some people it's about programming. They love that we have 323 00:16:40,840 --> 00:16:43,320 Speaker 1: music Mondays. They love that we have Taco Tech and 324 00:16:43,360 --> 00:16:46,960 Speaker 1: tabletop two K Tuesdays. They loved that we had wine Wednesdays. 325 00:16:47,200 --> 00:16:50,640 Speaker 1: They loved that there was so much that identified with 326 00:16:50,720 --> 00:16:54,760 Speaker 1: who they were besides just playing a game because they 327 00:16:54,760 --> 00:16:57,360 Speaker 1: weren't being fulfilled and tapped into that way in other 328 00:16:57,400 --> 00:16:58,480 Speaker 1: aspects of their lives. 329 00:16:58,600 --> 00:17:01,800 Speaker 3: So was there a framework that you used to identify 330 00:17:01,960 --> 00:17:04,199 Speaker 3: sort of what those trends where you alluded to, Like 331 00:17:04,240 --> 00:17:07,640 Speaker 3: the first iteration of that was sort of in the residence, right, 332 00:17:07,680 --> 00:17:09,920 Speaker 3: I'm sure being around these people and realizing they care 333 00:17:09,960 --> 00:17:13,960 Speaker 3: about these specific activities. I'll call it gaming because it's 334 00:17:13,960 --> 00:17:17,440 Speaker 3: the name of your business. So it's like, was there 335 00:17:17,440 --> 00:17:19,880 Speaker 3: a framework that you used to I guess like back 336 00:17:19,920 --> 00:17:22,920 Speaker 3: to this idea, like the master plan versus an iteration 337 00:17:23,119 --> 00:17:25,840 Speaker 3: like over time, you know, on day one, did you 338 00:17:25,960 --> 00:17:29,639 Speaker 3: have this exactly? You understood what you wanted to build? 339 00:17:29,840 --> 00:17:34,440 Speaker 1: Well, so one, of course businesses always grow, But the idea, 340 00:17:34,800 --> 00:17:37,680 Speaker 1: right is just knowing one. I thought I was maybe 341 00:17:37,680 --> 00:17:40,959 Speaker 1: the only one, and until I started going to conventions 342 00:17:41,040 --> 00:17:43,840 Speaker 1: and data is always the answer, it's hard to argue with. 343 00:17:44,320 --> 00:17:46,800 Speaker 1: So all I did was take all that data that 344 00:17:46,880 --> 00:17:51,359 Speaker 1: other people have capitalized on for decades, and I consolidated 345 00:17:51,359 --> 00:17:54,360 Speaker 1: it into something that could happen more regularly and that 346 00:17:54,480 --> 00:17:58,879 Speaker 1: was more economical for people. I started in the what 347 00:17:58,960 --> 00:18:01,520 Speaker 1: I had access to, which New York again, All I 348 00:18:01,600 --> 00:18:05,400 Speaker 1: did was really take what I was good at. So 349 00:18:05,480 --> 00:18:09,400 Speaker 1: our ecosystem is called a community powered economy. It started 350 00:18:09,440 --> 00:18:12,560 Speaker 1: with me in my vision, but we had like suggestion 351 00:18:12,720 --> 00:18:16,160 Speaker 1: boxes on every floor, always made it very much available 352 00:18:16,160 --> 00:18:18,360 Speaker 1: for people to share, Hey, what do you want to see? 353 00:18:18,400 --> 00:18:20,000 Speaker 4: What do you want to do here? Again? 354 00:18:20,040 --> 00:18:22,920 Speaker 1: So we acquired so much data, but it definitely came 355 00:18:22,960 --> 00:18:26,159 Speaker 1: from understanding these people are already in the world and 356 00:18:26,240 --> 00:18:28,600 Speaker 1: they're searching for places to go. All I did was 357 00:18:28,640 --> 00:18:31,960 Speaker 1: really build them one, take their advice, and just kind 358 00:18:32,000 --> 00:18:34,520 Speaker 1: of make a more robust version of the ecosystem. 359 00:18:34,840 --> 00:18:40,120 Speaker 3: I think that's the biggest takeaway for any entrepreneur is 360 00:18:40,400 --> 00:18:42,359 Speaker 3: And you know, Jeff Bezos does this so well with 361 00:18:42,400 --> 00:18:44,480 Speaker 3: Amazon back when he was still the CEO. It's like 362 00:18:44,600 --> 00:18:48,280 Speaker 3: relentlessly focusing on your customer right and being able to 363 00:18:48,640 --> 00:18:51,480 Speaker 3: take their suggestions, take their feedback, and reiterate the product 364 00:18:51,520 --> 00:18:54,840 Speaker 3: and figure out a better way to serve them right. 365 00:18:54,880 --> 00:18:56,280 Speaker 3: And I think you're doing a really good job of that. 366 00:18:56,840 --> 00:18:57,239 Speaker 4: Thank you. 367 00:18:57,400 --> 00:18:59,359 Speaker 1: But and I love that you brought that up because 368 00:18:59,440 --> 00:19:02,760 Speaker 1: I am a huge, huge fan I study Jeff Bezos. 369 00:19:02,800 --> 00:19:04,560 Speaker 1: As a matter of fact, Amazon was one of our 370 00:19:04,600 --> 00:19:08,120 Speaker 1: first comparables on our deck. I was like, he started 371 00:19:08,160 --> 00:19:12,480 Speaker 1: with one bookstore, so it's I do studied them intently 372 00:19:13,240 --> 00:19:16,960 Speaker 1: and a few other CEOs. But I agree with you completely, 373 00:19:17,000 --> 00:19:19,440 Speaker 1: and I say we're in the business of people really 374 00:19:19,520 --> 00:19:20,760 Speaker 1: understanding who they are. 375 00:19:21,119 --> 00:19:21,600 Speaker 4: I love it. 376 00:19:21,680 --> 00:19:23,320 Speaker 2: You know what company I was thinking of, too, I 377 00:19:23,359 --> 00:19:25,320 Speaker 2: was thinking of like Disney. You know, like there's just 378 00:19:25,400 --> 00:19:29,000 Speaker 2: like Disney people, and like Disney's so experiential. You can 379 00:19:29,080 --> 00:19:31,000 Speaker 2: like have some of it at home. You can go 380 00:19:31,080 --> 00:19:32,960 Speaker 2: to destinations that are built around the world. That's like 381 00:19:32,960 --> 00:19:36,000 Speaker 2: a whole freaking Disney community all over. So I think, 382 00:19:36,560 --> 00:19:38,879 Speaker 2: you know, it's it's really just about what you've been 383 00:19:38,920 --> 00:19:41,760 Speaker 2: talking about, just understanding like the who behind the idea 384 00:19:41,920 --> 00:19:43,240 Speaker 2: and then building it for them. 385 00:19:43,320 --> 00:19:45,640 Speaker 1: It's so brilliant, you know what, Jenny's I actually want 386 00:19:45,680 --> 00:19:48,280 Speaker 1: to say, that's a great example, and it's why Disney 387 00:19:48,720 --> 00:19:52,840 Speaker 1: targets gamers, creators and streamers so much, right because we're 388 00:19:52,880 --> 00:19:55,680 Speaker 1: like these big kids running around the. 389 00:19:55,600 --> 00:19:57,920 Speaker 2: Commission to never grow up, which I think is part 390 00:19:57,920 --> 00:20:00,199 Speaker 2: of why we start business, says too. You get to 391 00:20:00,280 --> 00:20:02,960 Speaker 2: play again, and you get to imagine an event, and 392 00:20:03,240 --> 00:20:06,960 Speaker 2: we create that joy that comes from just the act 393 00:20:07,000 --> 00:20:07,439 Speaker 2: of creation. 394 00:20:07,880 --> 00:20:08,560 Speaker 4: So fun true. 395 00:20:08,800 --> 00:20:13,600 Speaker 2: Yes, okay, So as fun as entrepreneurship can be, you 396 00:20:13,720 --> 00:20:18,439 Speaker 2: are in a notoriously not recession proof industry, right, so 397 00:20:18,840 --> 00:20:21,920 Speaker 2: what kind of contingency plans do you have in order 398 00:20:21,960 --> 00:20:24,480 Speaker 2: to weather any rough seasons in the business. 399 00:20:25,359 --> 00:20:29,119 Speaker 1: We are actually a gamification agency, like that's our parent, 400 00:20:29,520 --> 00:20:33,199 Speaker 1: but underneath that umbrella are different services and products that 401 00:20:33,240 --> 00:20:36,320 Speaker 1: we make available to those people. One of them happens 402 00:20:36,320 --> 00:20:39,040 Speaker 1: to be our game house. But it's interesting, and so, 403 00:20:39,160 --> 00:20:42,520 Speaker 1: Jennie's to answer your question, we the same way. Our 404 00:20:42,600 --> 00:20:46,159 Speaker 1: business model, the core of it is subscription based. We 405 00:20:46,320 --> 00:20:51,119 Speaker 1: essentially we created SaaS and made it applicable in a 406 00:20:51,280 --> 00:20:54,080 Speaker 1: brick and mortar space in third spaces which are now 407 00:20:54,160 --> 00:20:57,080 Speaker 1: like very very big, But the tech that we build 408 00:20:57,720 --> 00:21:01,240 Speaker 1: powers these brick and mortar spaces because it's not just us, 409 00:21:01,359 --> 00:21:04,000 Speaker 1: And I guess, you know, maybe the contingency plan right 410 00:21:04,119 --> 00:21:06,920 Speaker 1: is probably I don't know if it's maybe the most accurate. 411 00:21:06,960 --> 00:21:10,680 Speaker 1: Our roadmap has always been to start from a really 412 00:21:10,720 --> 00:21:13,959 Speaker 1: authentic inception point. We knew that people needed a space 413 00:21:14,400 --> 00:21:18,880 Speaker 1: that they could just authentically coexist and really be around 414 00:21:18,920 --> 00:21:22,080 Speaker 1: people that accepted who they were, So we kept creating 415 00:21:22,160 --> 00:21:26,520 Speaker 1: ways to understand more about who we were serving. Twenty 416 00:21:26,640 --> 00:21:29,479 Speaker 1: twenty was an incredible year for us. You know, it's 417 00:21:29,480 --> 00:21:32,080 Speaker 1: a tough time in the world, but gaming had a 418 00:21:32,280 --> 00:21:38,159 Speaker 1: massive impact on the world because people started to engage 419 00:21:38,160 --> 00:21:42,120 Speaker 1: in this interactive media like playing games, more so because 420 00:21:42,119 --> 00:21:45,199 Speaker 1: they had more free time. But we started learning what 421 00:21:45,240 --> 00:21:47,879 Speaker 1: their interests were, why you're choosing the games you're playing, 422 00:21:48,160 --> 00:21:50,960 Speaker 1: and so we started building tech around that, and a 423 00:21:51,000 --> 00:21:52,760 Speaker 1: lot of you know, people like, oh, you guys pivoted. 424 00:21:52,800 --> 00:21:55,159 Speaker 1: It's like, no, no, this wasn't a pivot. We always 425 00:21:55,240 --> 00:21:58,080 Speaker 1: wanted to grow and you will always scale faster in 426 00:21:58,119 --> 00:22:00,960 Speaker 1: tech than you will physical spaces. So I think tech 427 00:22:01,359 --> 00:22:05,119 Speaker 1: and activations and just the incorporation of brands and local 428 00:22:05,160 --> 00:22:08,520 Speaker 1: businesses has always been something we wanted to coexist with 429 00:22:08,840 --> 00:22:10,919 Speaker 1: and it be a part of our ecosystem. How do 430 00:22:11,000 --> 00:22:13,760 Speaker 1: we take the community that we've built and support the 431 00:22:13,800 --> 00:22:15,719 Speaker 1: businesses out there that need those people. 432 00:22:16,040 --> 00:22:17,000 Speaker 4: How do we get those. 433 00:22:16,840 --> 00:22:19,400 Speaker 1: Businesses that want to be in front of those consumers 434 00:22:19,520 --> 00:22:22,000 Speaker 1: that they don't know how to reach. They need authentic 435 00:22:22,040 --> 00:22:25,040 Speaker 1: cultural bridges to connect with and create a relationship with 436 00:22:25,080 --> 00:22:25,480 Speaker 1: them too. 437 00:22:25,840 --> 00:22:30,720 Speaker 2: Yeah, I think you're speaking the language that many folks understand, 438 00:22:30,760 --> 00:22:33,800 Speaker 2: which is the importance of diversifying income streams. Right, you 439 00:22:33,840 --> 00:22:35,959 Speaker 2: cannot put all of your eggs in one basket and 440 00:22:36,359 --> 00:22:38,520 Speaker 2: just having that future vision not only of what has 441 00:22:38,560 --> 00:22:41,480 Speaker 2: worked in the past, but also what is changing about 442 00:22:41,680 --> 00:22:44,880 Speaker 2: your market, because that is always evolving too. So I'm 443 00:22:44,880 --> 00:22:47,280 Speaker 2: curious for you. Have you identified any kind of consumer 444 00:22:47,320 --> 00:22:49,440 Speaker 2: trends that are making you think about like, oh, this 445 00:22:49,480 --> 00:22:52,120 Speaker 2: is probably the next phase we should be going into. 446 00:22:52,200 --> 00:22:53,800 Speaker 2: You know, obviously a lot of folks are talking about 447 00:22:53,880 --> 00:22:56,520 Speaker 2: VR and AI and like all that stuff. So I'm 448 00:22:56,520 --> 00:22:58,879 Speaker 2: curious what are trends that you're keeping an eye on 449 00:22:58,960 --> 00:23:00,439 Speaker 2: as far as market changing. 450 00:23:00,800 --> 00:23:03,640 Speaker 1: Yes, so one that part of the trend a lot 451 00:23:03,680 --> 00:23:07,640 Speaker 1: of people. You're right in that gaming doesn't stop growing, 452 00:23:08,200 --> 00:23:11,000 Speaker 1: but the way that the businesses are being framed is 453 00:23:11,040 --> 00:23:15,560 Speaker 1: definitely changing. And what our agency focuses on is truly gamification. 454 00:23:16,359 --> 00:23:20,960 Speaker 1: We have this very authentic approach that adds a lot 455 00:23:21,000 --> 00:23:26,119 Speaker 1: of value to businesses because gamifying anything and when I 456 00:23:26,200 --> 00:23:28,560 Speaker 1: say that, I'm not talking about just points and badges. 457 00:23:28,880 --> 00:23:32,040 Speaker 1: I'm talking about a new social and economic framework. This 458 00:23:32,200 --> 00:23:35,720 Speaker 1: positions the businesses to now step into the next generation 459 00:23:36,200 --> 00:23:39,000 Speaker 1: the future. We're not just bringing the cool kids in 460 00:23:39,080 --> 00:23:43,159 Speaker 1: terms of influencers, we are taking their existing systems and 461 00:23:43,320 --> 00:23:48,040 Speaker 1: creating ways to increase engagement, increase their retention. Add incentives 462 00:23:48,240 --> 00:23:51,560 Speaker 1: really dive into the psychology of what makes any person 463 00:23:52,160 --> 00:23:55,120 Speaker 1: want to do something and how you can truly reward 464 00:23:55,119 --> 00:23:57,720 Speaker 1: them for that. So I think gamification is one of 465 00:23:57,720 --> 00:24:01,240 Speaker 1: the biggest trends that it's brand and an industry agnostic. 466 00:24:01,640 --> 00:24:03,880 Speaker 1: Every brand is going to need to start thinking about 467 00:24:03,920 --> 00:24:05,560 Speaker 1: how they gamify what they do. 468 00:24:06,440 --> 00:24:08,600 Speaker 2: You know, I see that, and I feel like the 469 00:24:08,680 --> 00:24:13,760 Speaker 2: gaming industry, the streamers, like y'all see things before everybody else, 470 00:24:13,920 --> 00:24:15,919 Speaker 2: because I think you live in the world of tech, right, 471 00:24:15,960 --> 00:24:18,080 Speaker 2: and so you see like stuff that comes to the forefront, 472 00:24:18,320 --> 00:24:22,320 Speaker 2: and I'm thinking about how streamers normalized, you know, the 473 00:24:22,359 --> 00:24:25,439 Speaker 2: whole gaming thing. And then now we see folks like 474 00:24:25,520 --> 00:24:28,239 Speaker 2: Kim Kardashian doing like live streams to sell products, and 475 00:24:28,280 --> 00:24:31,240 Speaker 2: now you know, they're talking to all of us influencers 476 00:24:31,240 --> 00:24:34,560 Speaker 2: about just like the importance of incorporating live streaming and 477 00:24:34,640 --> 00:24:38,280 Speaker 2: gamifying like your product launches. And so I think you 478 00:24:38,359 --> 00:24:42,119 Speaker 2: guys are really like the pioneers of what's coming, and 479 00:24:42,200 --> 00:24:44,560 Speaker 2: we need to be paying a lot more attention to 480 00:24:44,640 --> 00:24:45,520 Speaker 2: what y'all are doing. 481 00:24:46,200 --> 00:24:49,639 Speaker 1: Yeah, I agree, I think some things are like a 482 00:24:49,680 --> 00:24:52,199 Speaker 1: little more simple. It's kind of like we talk a 483 00:24:52,200 --> 00:24:56,160 Speaker 1: lot about ecosystems, but what are you doing to connect 484 00:24:56,560 --> 00:24:59,840 Speaker 1: to connect the players, to connect creators, to connect developers, 485 00:25:00,119 --> 00:25:03,400 Speaker 1: and not just connecting in general, but through culture, through community, 486 00:25:03,440 --> 00:25:05,240 Speaker 1: through technology, And really that's a big part of what 487 00:25:05,320 --> 00:25:06,200 Speaker 1: streaming is doing. 488 00:25:06,320 --> 00:25:07,000 Speaker 4: That's so cool. 489 00:25:10,320 --> 00:25:13,760 Speaker 3: So is there any time that you can think of 490 00:25:14,040 --> 00:25:17,600 Speaker 3: because I feel like small business owners of all shapes 491 00:25:17,640 --> 00:25:21,320 Speaker 3: and sizes and industries and products and services are always 492 00:25:21,320 --> 00:25:22,760 Speaker 3: trying to hone in on what's working. 493 00:25:22,840 --> 00:25:22,919 Speaker 2: Right. 494 00:25:22,960 --> 00:25:25,960 Speaker 3: We've heard the phrase like eighty percent of the revenue 495 00:25:26,000 --> 00:25:28,480 Speaker 3: comes from twenty percent of the products. Right. I think 496 00:25:28,520 --> 00:25:31,159 Speaker 3: QuickBooks does a good job of helping us understand what 497 00:25:31,280 --> 00:25:34,680 Speaker 3: are those best margin you know services, those best margin products, 498 00:25:34,720 --> 00:25:37,720 Speaker 3: Like how do we figure out what's worth doubling down 499 00:25:37,760 --> 00:25:40,200 Speaker 3: on versus sunsetting? So do you have a strategy or 500 00:25:40,240 --> 00:25:43,359 Speaker 3: framework that you use to, like tactically speaking, say like 501 00:25:43,480 --> 00:25:45,760 Speaker 3: or you know, maybe every six months or every eighteen months, 502 00:25:45,760 --> 00:25:47,399 Speaker 3: you go back and you say, Okay, this is working 503 00:25:47,440 --> 00:25:49,520 Speaker 3: really well, let's try and expand this or hey, listen, 504 00:25:49,520 --> 00:25:51,000 Speaker 3: we tried this, it doesn't work like we thought it 505 00:25:51,040 --> 00:25:52,760 Speaker 3: would like give us some insights there. 506 00:25:53,520 --> 00:25:53,840 Speaker 4: Yeah. 507 00:25:53,960 --> 00:25:57,679 Speaker 1: I mean honestly, we analyze things all the time. So 508 00:25:57,840 --> 00:26:01,840 Speaker 1: when I mentioned that programming, we try things. You know. 509 00:26:01,960 --> 00:26:06,800 Speaker 1: One we're just so amenable to our members' suggestions when 510 00:26:06,800 --> 00:26:09,159 Speaker 1: they want to do stuff. We have like a I 511 00:26:09,200 --> 00:26:11,919 Speaker 1: created a Lego system where this operation allows them to 512 00:26:12,000 --> 00:26:13,720 Speaker 1: fill out a form and we put it on the 513 00:26:13,760 --> 00:26:16,000 Speaker 1: calendar and then we promote it and we see what 514 00:26:16,040 --> 00:26:18,040 Speaker 1: the resonance is like, and then the follow up is 515 00:26:18,080 --> 00:26:20,520 Speaker 1: something that's really important to us. We put out a 516 00:26:20,560 --> 00:26:22,960 Speaker 1: lot of creative stuff. We also put a lot of 517 00:26:23,119 --> 00:26:27,879 Speaker 1: educational things to understand what are people wanting to learn, 518 00:26:28,760 --> 00:26:31,280 Speaker 1: and then we take that information and we're able to 519 00:26:31,440 --> 00:26:34,719 Speaker 1: then quite honestly, talk to some of the brands that 520 00:26:34,720 --> 00:26:37,320 Speaker 1: we partner with on the B to B side and say, 521 00:26:37,320 --> 00:26:39,280 Speaker 1: you know, we are finding and so I'm glad you 522 00:26:39,320 --> 00:26:42,320 Speaker 1: know you mentioned quick books. There are there's a surge 523 00:26:42,400 --> 00:26:45,920 Speaker 1: of creators who are looking to be entrepreneurs. We are 524 00:26:45,920 --> 00:26:48,520 Speaker 1: one of those companies that when they trust us, so 525 00:26:48,760 --> 00:26:53,240 Speaker 1: we are doing a lot of entrepreneurial based workshops and experiences. 526 00:26:53,400 --> 00:26:55,639 Speaker 1: How did you grow the following you have now that 527 00:26:55,680 --> 00:26:59,440 Speaker 1: you're generating revenue where you're monetizing, you're following what are 528 00:26:59,480 --> 00:27:02,840 Speaker 1: you using in order to keep track of your finances. 529 00:27:03,080 --> 00:27:07,320 Speaker 1: So it's an interesting thing by having this programming that's 530 00:27:07,440 --> 00:27:10,840 Speaker 1: just you know, events that we make available to our community. 531 00:27:11,160 --> 00:27:13,480 Speaker 1: How they respond to it is something that we always 532 00:27:13,520 --> 00:27:16,480 Speaker 1: take back. We Okay, so this was really good. This 533 00:27:16,520 --> 00:27:18,359 Speaker 1: had a good turnout, But I think or like this 534 00:27:18,400 --> 00:27:20,760 Speaker 1: one maybe had like not so great of a turnout. 535 00:27:20,760 --> 00:27:23,080 Speaker 1: I think we should do this for another two months 536 00:27:23,359 --> 00:27:25,840 Speaker 1: and see if it grows. Let's see if we can 537 00:27:26,040 --> 00:27:28,960 Speaker 1: disseminate this a little bit differently. So we're really always 538 00:27:29,040 --> 00:27:34,840 Speaker 1: kind of tracking how best to grow the thing based 539 00:27:34,880 --> 00:27:36,840 Speaker 1: off of, first of all, just putting it out there. 540 00:27:37,200 --> 00:27:40,480 Speaker 2: You know, it sounds Jay like you are just you've 541 00:27:40,520 --> 00:27:43,280 Speaker 2: honed in on the art of being nimble, you know, 542 00:27:43,400 --> 00:27:46,440 Speaker 2: of just being able to kind of react to both 543 00:27:46,520 --> 00:27:49,360 Speaker 2: things that you can control and not necessarily that which 544 00:27:49,440 --> 00:27:51,640 Speaker 2: you can And I think a great example is obviously 545 00:27:51,760 --> 00:27:54,280 Speaker 2: during COVID, you guys had to adopt and figure out 546 00:27:54,320 --> 00:27:56,600 Speaker 2: how to serve your clients in a different way. So 547 00:27:56,680 --> 00:27:58,920 Speaker 2: can you talk about how you've been able to weather 548 00:27:59,040 --> 00:28:02,040 Speaker 2: some of those unpredictable you know, world events that like 549 00:28:02,240 --> 00:28:03,760 Speaker 2: you can't even plan for in business. 550 00:28:04,240 --> 00:28:06,720 Speaker 1: Absolutely. Yeah, And I think nimble was such a great 551 00:28:06,720 --> 00:28:10,440 Speaker 1: word because as gamers like, we are always like you're 552 00:28:10,520 --> 00:28:13,040 Speaker 1: when you're on the field, you're gonna die if you're 553 00:28:13,080 --> 00:28:13,600 Speaker 1: not nimble. 554 00:28:13,960 --> 00:28:16,400 Speaker 4: So it's really really true. 555 00:28:16,640 --> 00:28:20,240 Speaker 1: You know, that was right when the game House was 556 00:28:21,119 --> 00:28:24,480 Speaker 1: I want to say it started to really thrive after COVID, 557 00:28:25,000 --> 00:28:28,600 Speaker 1: But there was concern in the beginning because we were like, Okay, 558 00:28:28,600 --> 00:28:31,879 Speaker 1: we have this space. We had members at the time, 559 00:28:31,960 --> 00:28:34,760 Speaker 1: we had like one hundred, you know, one hundred members 560 00:28:34,760 --> 00:28:38,840 Speaker 1: like subscribers. But I was like, there's a way to 561 00:28:38,960 --> 00:28:43,040 Speaker 1: grow this because now we can leverage platforms to reach 562 00:28:43,080 --> 00:28:46,760 Speaker 1: more people. We actually started streaming more and every day. 563 00:28:47,000 --> 00:28:52,320 Speaker 1: This made our streaming presence more robust, more consistent. We 564 00:28:52,680 --> 00:28:57,080 Speaker 1: created programming now because nothing was in our way right, 565 00:28:57,160 --> 00:28:59,960 Speaker 1: we just were like we got to be wildly created. 566 00:29:00,240 --> 00:29:03,320 Speaker 1: We got to conduct a lot of surveys. We acquired 567 00:29:03,440 --> 00:29:07,440 Speaker 1: so much data that it was a little overwhelming because 568 00:29:07,440 --> 00:29:09,560 Speaker 1: we were just like, oh my god, Okay, how do 569 00:29:09,600 --> 00:29:11,600 Speaker 1: we take this stuff that people want to see? 570 00:29:11,680 --> 00:29:12,840 Speaker 4: Because they are now more. 571 00:29:12,680 --> 00:29:17,480 Speaker 1: People stuff people want to see, and build and create 572 00:29:17,480 --> 00:29:20,280 Speaker 1: an experience that's engaging for them. So with our music platform, 573 00:29:20,600 --> 00:29:23,680 Speaker 1: we leverage we actually partner with like Verizon, We did 574 00:29:23,720 --> 00:29:26,800 Speaker 1: like a blue Jeen thing, you know, and started having 575 00:29:26,880 --> 00:29:29,880 Speaker 1: more artists perform on our music stages, and we started 576 00:29:29,880 --> 00:29:31,920 Speaker 1: bringing an executives there were in other parts of the world. 577 00:29:32,000 --> 00:29:34,360 Speaker 1: We go, hey, we want you to judge this competition, 578 00:29:34,520 --> 00:29:36,920 Speaker 1: and it was just like really really fun things. And 579 00:29:36,960 --> 00:29:39,280 Speaker 1: then partners we were able to say, hey, the winners 580 00:29:39,280 --> 00:29:41,320 Speaker 1: of this get to have this over here. 581 00:29:41,600 --> 00:29:43,760 Speaker 4: We created a lot of really cool partnerships. 582 00:29:43,840 --> 00:29:45,840 Speaker 1: So it was just like a lot of really cool 583 00:29:45,920 --> 00:29:48,760 Speaker 1: things where we got to be in front of interesting 584 00:29:48,840 --> 00:29:52,840 Speaker 1: brands and navigate some really cool funds, which is just 585 00:29:52,880 --> 00:29:55,480 Speaker 1: things that everybody needed, right Everybody was really worried about 586 00:29:55,600 --> 00:29:56,880 Speaker 1: how they were going to pay for stuff, how they 587 00:29:56,960 --> 00:30:00,120 Speaker 1: were going to live their lives, and without needing to 588 00:30:00,240 --> 00:30:03,000 Speaker 1: just focus on like money, money, money, we were able 589 00:30:03,040 --> 00:30:06,400 Speaker 1: to give them access to resources that made their lives 590 00:30:06,480 --> 00:30:08,960 Speaker 1: more enjoyable in a tough time. 591 00:30:09,040 --> 00:30:11,240 Speaker 2: Well, I think you also reminded people just the importance 592 00:30:11,280 --> 00:30:14,280 Speaker 2: of community, right like you provided that in a time 593 00:30:14,320 --> 00:30:17,360 Speaker 2: where that was at the top of everybody's mind because 594 00:30:17,360 --> 00:30:19,440 Speaker 2: of the isolation and all of the stuff that was 595 00:30:19,480 --> 00:30:21,479 Speaker 2: going on. So I think it's just brilliant. You're like 596 00:30:21,520 --> 00:30:25,320 Speaker 2: so tapped in with your community. And speaking of that, obviously, 597 00:30:25,480 --> 00:30:28,520 Speaker 2: you mentioned earlier that there is like this stereotype of 598 00:30:28,520 --> 00:30:31,160 Speaker 2: a gamer. So you, as a woman of color, you 599 00:30:31,320 --> 00:30:36,400 Speaker 2: created this incredible business. I'm curious how you're you know, 600 00:30:36,440 --> 00:30:39,880 Speaker 2: the fact that you are part of a non traditional group. 601 00:30:40,160 --> 00:30:44,000 Speaker 2: You would say, how does that inform how you operate 602 00:30:44,040 --> 00:30:48,160 Speaker 2: your business? Especially in uncertain times. You know, we can 603 00:30:48,440 --> 00:30:51,400 Speaker 2: be really cognizant of the fact that it's a weird 604 00:30:51,440 --> 00:30:54,000 Speaker 2: time in the world, and you know, there are marginalized 605 00:30:54,040 --> 00:30:58,080 Speaker 2: communities that don't feel like every space is safe for them. 606 00:30:58,800 --> 00:31:02,800 Speaker 2: So how do you provide that safe space for your community? 607 00:31:03,800 --> 00:31:06,560 Speaker 1: I think representation is a really big part of just 608 00:31:06,720 --> 00:31:10,000 Speaker 1: everything that we focus on. It has to be so 609 00:31:11,640 --> 00:31:14,800 Speaker 1: from the physical space. When we were building our Time 610 00:31:14,880 --> 00:31:18,840 Speaker 1: Square location, we were very mindful of the needs of 611 00:31:19,160 --> 00:31:22,280 Speaker 1: every person so that they could see themselves in that space. 612 00:31:22,320 --> 00:31:25,240 Speaker 1: So representation and inclusion have always been just like pillars 613 00:31:25,280 --> 00:31:29,560 Speaker 1: of what we focus on, from not just people of color, 614 00:31:30,000 --> 00:31:34,640 Speaker 1: but even accessibility. We brought in our members who and 615 00:31:34,800 --> 00:31:37,080 Speaker 1: there was a pizza company we gave everybody free pizza. 616 00:31:37,160 --> 00:31:41,880 Speaker 1: We were like, anyone that identifies with any level of accessibility, 617 00:31:41,960 --> 00:31:45,120 Speaker 1: need any type of disability, we want you here on 618 00:31:45,160 --> 00:31:47,440 Speaker 1: this day. And so it was as simple as when 619 00:31:47,440 --> 00:31:50,600 Speaker 1: we mounted tables on the walls. We had people with 620 00:31:50,640 --> 00:31:54,600 Speaker 1: wheelchairs and we contacted Microsoft. We said, hey, there are 621 00:31:54,600 --> 00:31:56,880 Speaker 1: people that we have, this percentage of our community that 622 00:31:56,960 --> 00:32:00,360 Speaker 1: has disabilities. You all are launching your new accessibility has 623 00:32:00,760 --> 00:32:02,040 Speaker 1: What does it look like for us to have some 624 00:32:02,080 --> 00:32:03,600 Speaker 1: of those and to show you what it looks like 625 00:32:03,640 --> 00:32:08,040 Speaker 1: and how they're being used. So that inclusivity, for one, 626 00:32:08,200 --> 00:32:11,800 Speaker 1: is super duper important for us. The representation again matters, 627 00:32:11,880 --> 00:32:14,320 Speaker 1: not just in the space. We took members that were 628 00:32:14,400 --> 00:32:17,600 Speaker 1: artists and we put their art all over the walls. 629 00:32:17,840 --> 00:32:19,520 Speaker 1: We're like, how often do they get to have an 630 00:32:19,560 --> 00:32:22,120 Speaker 1: exhibit in Times Square? And then we put QR coos 631 00:32:22,160 --> 00:32:25,920 Speaker 1: that allow people to support their patreons or buy more 632 00:32:25,920 --> 00:32:29,959 Speaker 1: of their art. Developmentally, when we build games, we've partnered 633 00:32:30,000 --> 00:32:34,400 Speaker 1: with companies where the games lead the narrative, and those 634 00:32:34,440 --> 00:32:37,479 Speaker 1: stories are ones that people are needing to tell. Some 635 00:32:37,520 --> 00:32:40,040 Speaker 1: people write books, some people build games and they walk 636 00:32:40,080 --> 00:32:43,520 Speaker 1: through that narrative. Right, So we were really trailblazing what 637 00:32:43,920 --> 00:32:48,000 Speaker 1: representation looked like across spectrum, so that other people could 638 00:32:48,000 --> 00:32:52,760 Speaker 1: truly feel supported and seen through the kind of interactive 639 00:32:52,800 --> 00:32:55,720 Speaker 1: media that we know that games touch their lives. 640 00:32:56,000 --> 00:33:00,440 Speaker 3: So you're a community leader, you're a singer, songwriter, gamer onrepreneur, 641 00:33:00,680 --> 00:33:02,760 Speaker 3: You're in the food and hospitality space. You're all over 642 00:33:02,760 --> 00:33:06,560 Speaker 3: the place, multifaceted. As some white say, what's in your 643 00:33:06,640 --> 00:33:09,960 Speaker 3: future for both Letter Jay and Coexist Gaming? 644 00:33:11,080 --> 00:33:14,440 Speaker 1: Yeah, so we are expanding, We're opening up new locations. 645 00:33:14,560 --> 00:33:18,200 Speaker 1: We're partnering with brands to really create a lot of 646 00:33:18,240 --> 00:33:25,720 Speaker 1: activations that speak to the need for more cultural representation, 647 00:33:26,680 --> 00:33:30,680 Speaker 1: what this this gaming diaspora really needs and feels, and 648 00:33:30,720 --> 00:33:33,920 Speaker 1: how businesses can be a part of that. So some 649 00:33:33,960 --> 00:33:37,040 Speaker 1: of those partnerships will be announcing in the coming weeks. 650 00:33:37,960 --> 00:33:41,080 Speaker 1: That's I'm excited about that. And I'm also releasing new music, 651 00:33:41,320 --> 00:33:44,360 Speaker 1: so it's going to be a really full year. I 652 00:33:44,400 --> 00:33:47,520 Speaker 1: am writing a book and I'm putting it out there, and. 653 00:33:47,480 --> 00:33:49,280 Speaker 4: Who knows, maybe I'll make it a video. 654 00:33:49,040 --> 00:33:51,920 Speaker 3: Game after maybe she's running for president, Like, let's just 655 00:33:51,960 --> 00:33:52,360 Speaker 3: do it all. 656 00:33:52,440 --> 00:33:55,560 Speaker 2: I know you sleep, ma'am, when do you sleep? 657 00:33:55,600 --> 00:33:57,280 Speaker 4: Oh my god, that's a great question. 658 00:33:57,480 --> 00:34:00,680 Speaker 1: Let's just say Concealer is my really good friend, because girl, 659 00:34:00,720 --> 00:34:01,680 Speaker 1: the way these bags all. 660 00:34:01,560 --> 00:34:04,840 Speaker 3: Sit up very cool. Thank you so much for joining 661 00:34:04,920 --> 00:34:07,760 Speaker 3: us on this episode of Mind the Business, Small Business 662 00:34:07,760 --> 00:34:08,400 Speaker 3: Success Stores. 663 00:34:08,480 --> 00:34:09,560 Speaker 4: Thank you for having. 664 00:34:09,320 --> 00:34:21,040 Speaker 3: Me, Denie. I go to New York City probably once 665 00:34:21,080 --> 00:34:25,239 Speaker 3: a quarter, and I am absolutely going to go check 666 00:34:25,280 --> 00:34:28,600 Speaker 3: out co Exist Gaming, not only because I love playing 667 00:34:28,680 --> 00:34:30,759 Speaker 3: video games, but I do like a good mocktail here 668 00:34:30,800 --> 00:34:31,080 Speaker 3: and there. 669 00:34:32,320 --> 00:34:35,319 Speaker 2: You know, she is really inspiring, and I think she's 670 00:34:35,360 --> 00:34:38,560 Speaker 2: given a lot of listeners the permission to like own 671 00:34:39,160 --> 00:34:41,799 Speaker 2: the multi faceted self. 672 00:34:41,520 --> 00:34:42,080 Speaker 4: That you are. 673 00:34:42,400 --> 00:34:45,400 Speaker 2: Right. Oftentimes we're told it's really important to have like 674 00:34:45,440 --> 00:34:48,800 Speaker 2: a specific business niche and talk to a specific target audience. 675 00:34:49,160 --> 00:34:52,839 Speaker 2: And the way that Jay has combined her love of 676 00:34:52,840 --> 00:34:55,600 Speaker 2: food and beverage with tech and gaming and made it 677 00:34:55,600 --> 00:34:59,520 Speaker 2: community focused. It's literally a one stop shop for entertainment 678 00:34:59,560 --> 00:35:02,600 Speaker 2: that I think it's a masterclass in just being able 679 00:35:02,680 --> 00:35:07,080 Speaker 2: to serve people that have a bunch of different interests. 680 00:35:07,120 --> 00:35:10,680 Speaker 2: What an overarching commonality really really well? 681 00:35:10,960 --> 00:35:13,680 Speaker 3: Yeah, you hear all the time like the shiny ball 682 00:35:13,760 --> 00:35:16,840 Speaker 3: syndrome being not a good thing, But she's mastered that. 683 00:35:17,200 --> 00:35:21,320 Speaker 3: She's mastered having all of these different facets of her business, 684 00:35:21,320 --> 00:35:24,040 Speaker 3: and I'm quite literally pretty jealous that she does it 685 00:35:24,080 --> 00:35:24,479 Speaker 3: so well. 686 00:35:25,280 --> 00:35:28,319 Speaker 2: Yeah, absolutely, she is crushing it, and I think it's 687 00:35:28,360 --> 00:35:31,479 Speaker 2: time to get our listeners to start crushing too. 688 00:35:31,600 --> 00:35:33,319 Speaker 4: So what do you think about some homework costs? 689 00:35:33,440 --> 00:35:37,440 Speaker 3: I think it's homework time. Let's dig in, all right. 690 00:35:37,520 --> 00:35:40,719 Speaker 2: First up, using your current data, make projections for the 691 00:35:40,800 --> 00:35:43,320 Speaker 2: long term and short term future of your business. 692 00:35:44,000 --> 00:35:46,520 Speaker 3: Try and predict what tomorrow will look like, and then 693 00:35:46,560 --> 00:35:48,920 Speaker 3: see if it actually does. Take the differences in your 694 00:35:48,960 --> 00:35:53,200 Speaker 3: projection against reality and apply that to your year and 695 00:35:53,440 --> 00:35:56,120 Speaker 3: model and see what those begin to shape up like. 696 00:35:57,080 --> 00:36:01,080 Speaker 2: Next, imagine a worst case scenario where your revenue immediately stops. 697 00:36:01,360 --> 00:36:04,480 Speaker 2: With the available resources you have right now, calculate how 698 00:36:04,560 --> 00:36:06,080 Speaker 2: long you can last on your. 699 00:36:05,960 --> 00:36:07,920 Speaker 3: Reserves, and just like what we were talking about before, 700 00:36:08,000 --> 00:36:09,960 Speaker 3: you got to use this data to set some goals 701 00:36:10,000 --> 00:36:14,160 Speaker 3: to expand that emergency fund. Accordingly, m hmm. 702 00:36:14,320 --> 00:36:18,920 Speaker 2: That's excellent advice, But unfortunately that's it for today's episode. 703 00:36:19,000 --> 00:36:21,520 Speaker 2: And you can find me on social media at Joke 704 00:36:21,640 --> 00:36:22,920 Speaker 2: Rodino Podcast. 705 00:36:22,600 --> 00:36:25,040 Speaker 3: And you can find me at Austin Hankwitz. You can 706 00:36:25,080 --> 00:36:28,520 Speaker 3: follow into it QuickBooks on all social media at QuickBooks 707 00:36:28,560 --> 00:36:31,360 Speaker 3: to get the tools you need to start, run, and 708 00:36:31,440 --> 00:36:36,200 Speaker 3: grow your business. Head the QuickBooks dot com slash MTB today. 709 00:36:36,719 --> 00:36:38,960 Speaker 2: Don't forget to follow this show wherever you listen to 710 00:36:39,000 --> 00:36:41,640 Speaker 2: podcasts so you can stay up to date on future episodes. 711 00:36:41,719 --> 00:36:43,319 Speaker 3: We also want to hear from you, so be sure 712 00:36:43,320 --> 00:36:46,000 Speaker 3: to leave us a rating and a review. See you 713 00:36:46,040 --> 00:36:52,560 Speaker 3: next time. This podcast is a production of iHeartRadio's Ruby 714 00:36:52,560 --> 00:36:55,760 Speaker 3: Studio and Into It QuickBooks. Our executive producers are James 715 00:36:55,760 --> 00:36:59,760 Speaker 3: Foster and Ryan Martz. Our supervising producer is Meredith Barnes 716 00:37:00,320 --> 00:37:02,960 Speaker 2: Our writer is Eric Leja, and our mixing engineer is 717 00:37:03,080 --> 00:37:04,600 Speaker 2: Eric Zeiler.