1 00:00:12,800 --> 00:00:15,280 Speaker 1: So I love talking about food, I love eating food. 2 00:00:15,480 --> 00:00:18,120 Speaker 1: I like photographing food. Sort of, I kind of find 3 00:00:18,120 --> 00:00:20,640 Speaker 1: that annoying because then you're producing your own meals and 4 00:00:20,760 --> 00:00:23,759 Speaker 1: that becomes disruptive. Also, a lot of you like me 5 00:00:23,800 --> 00:00:28,560 Speaker 1: talking about food in general. Food trends. Uh. Some food 6 00:00:28,600 --> 00:00:32,320 Speaker 1: trends are souvied where they cook in bags. Plant based 7 00:00:32,320 --> 00:00:36,040 Speaker 1: would be a food trend, but food fame is totally different. 8 00:00:36,400 --> 00:00:40,560 Speaker 1: The most famous food trend right now the Lady Gaga 9 00:00:40,600 --> 00:00:46,040 Speaker 1: in the food space's truffle, truffle, salt, truffle, hot sauce, 10 00:00:46,840 --> 00:00:51,720 Speaker 1: truffle popcorn, truffle butter, which is also a song, and 11 00:00:51,760 --> 00:00:54,920 Speaker 1: that's like a dirty thing. But but truffle in general 12 00:00:55,320 --> 00:00:57,680 Speaker 1: is like what Macdonna was back in the day. It 13 00:00:57,800 --> 00:01:01,320 Speaker 1: is just having its moments. Some people are personally offended. 14 00:01:01,360 --> 00:01:05,199 Speaker 1: It's too much truffle everywhere, truffle, caesar, truffle, mac and cheese, 15 00:01:05,240 --> 00:01:10,040 Speaker 1: truffle lobster, mac and cheese, truffle, mushrooms. I live for 16 00:01:10,080 --> 00:01:11,960 Speaker 1: this trend, but I could tell it's going to be 17 00:01:11,959 --> 00:01:14,280 Speaker 1: like red velvet. By the way, red velvet was a trend. 18 00:01:14,319 --> 00:01:17,279 Speaker 1: Red velvet is no longer. Red velvet is like Danny 19 00:01:17,319 --> 00:01:20,200 Speaker 1: Bonaducci from the Partridge Family. It's funny because Danny want 20 00:01:20,200 --> 00:01:21,920 Speaker 1: to do she had red hair and I didn't mean that. 21 00:01:21,959 --> 00:01:24,320 Speaker 1: But anyway, red velvet was the biggest deal in the 22 00:01:24,360 --> 00:01:26,160 Speaker 1: whole world, and you never ever hear about it. And 23 00:01:26,160 --> 00:01:27,880 Speaker 1: that was something that came out of nowhere. It became 24 00:01:27,920 --> 00:01:30,720 Speaker 1: a craze and I ate it so much when I 25 00:01:30,800 --> 00:01:33,240 Speaker 1: was pregnant and I can't look at it again. And 26 00:01:33,280 --> 00:01:37,360 Speaker 1: Truffle feels like it's heading towards that truffles overexposed. Truffle 27 00:01:37,560 --> 00:01:40,080 Speaker 1: is over exposed. I like it now, but I feel 28 00:01:40,120 --> 00:01:42,280 Speaker 1: like in two seconds, I just feel like it's going 29 00:01:42,319 --> 00:01:44,399 Speaker 1: to do something wrong, like this hot sauce of my 30 00:01:44,440 --> 00:01:46,600 Speaker 1: friend told me is not good and it's going to 31 00:01:46,600 --> 00:01:52,440 Speaker 1: takeet canceled. Other food famous trends avocado toast. Avocado used 32 00:01:52,480 --> 00:01:56,200 Speaker 1: to be illegal. It was fattening. It was very high 33 00:01:56,280 --> 00:01:58,640 Speaker 1: and fat. You weren't allowed to like it. It just 34 00:01:58,760 --> 00:02:00,880 Speaker 1: was not okay back in the fat three days, and 35 00:02:01,000 --> 00:02:06,960 Speaker 1: avocado toast is famous. If Truffle is Lady Gaga, and 36 00:02:07,000 --> 00:02:09,720 Speaker 1: really Truffle should be Nicki Minaj because she has a 37 00:02:09,720 --> 00:02:12,040 Speaker 1: song Truffle Butter, which is not about the food. If 38 00:02:12,040 --> 00:02:16,800 Speaker 1: Truffle is Nicki Minaj, avocado Toast is Cardi b It 39 00:02:16,960 --> 00:02:21,359 Speaker 1: is everywhere. You cannot go into a restaurant not see 40 00:02:21,360 --> 00:02:23,440 Speaker 1: it on a menu. It is done in many iterations. 41 00:02:23,440 --> 00:02:26,320 Speaker 1: It's done over sour dough. She's always confusing because it's 42 00:02:26,320 --> 00:02:28,200 Speaker 1: supposed to be healthy, and now it's over sour dough, 43 00:02:28,280 --> 00:02:31,280 Speaker 1: so is it healthy. If it's over multi grain, you 44 00:02:31,280 --> 00:02:34,000 Speaker 1: can market it to be healthy, but it's always got 45 00:02:34,000 --> 00:02:36,480 Speaker 1: cracked egg and oil and all this other stuff, and 46 00:02:36,600 --> 00:02:39,000 Speaker 1: it's probably super fattening if you care about calories. I 47 00:02:39,080 --> 00:02:43,160 Speaker 1: do not. But avocado toast is having its moment right now. 48 00:02:43,520 --> 00:02:47,519 Speaker 1: Macha is also having its moment. Macha's major. I don't 49 00:02:47,520 --> 00:02:49,839 Speaker 1: know that it's as famous as avocado toast. I think 50 00:02:49,880 --> 00:02:54,240 Speaker 1: Macha is probably like, not as famous as Gaga, Nicki 51 00:02:54,280 --> 00:02:58,840 Speaker 1: Minaj or Taylor Swift. March is like Megan Stalin. She's 52 00:02:58,880 --> 00:03:01,320 Speaker 1: in a big, big, big, big big moment right now. 53 00:03:01,680 --> 00:03:05,720 Speaker 1: But I don't know. Green Juice is also very very 54 00:03:05,840 --> 00:03:08,960 Speaker 1: very famous. It can And these are all celebrities that 55 00:03:09,040 --> 00:03:13,240 Speaker 1: came from nowhere, meaning Truffle came out of nowhere. Truffle 56 00:03:13,320 --> 00:03:17,840 Speaker 1: had no fame and now it's Lady Gaga. Avocado toast 57 00:03:18,040 --> 00:03:22,239 Speaker 1: was nowhere and nothing and has sustained its fame, and 58 00:03:23,080 --> 00:03:27,040 Speaker 1: the avocado toast could even be like um Adele is 59 00:03:27,200 --> 00:03:30,359 Speaker 1: very relevant but has sustained, and avocado toast has sustained. 60 00:03:31,120 --> 00:03:34,760 Speaker 1: Matcha Matcha might be Megan the Stallion. Green juice is 61 00:03:34,800 --> 00:03:37,880 Speaker 1: someone who's famous and lasted for a long time. It's 62 00:03:37,920 --> 00:03:40,960 Speaker 1: not Beyonce, don't get it twisted. Green juice is more 63 00:03:41,120 --> 00:03:45,000 Speaker 1: like Kelly Clarkson. It's been around for a while. It's 64 00:03:45,120 --> 00:03:49,240 Speaker 1: very good, it's good for you. It's quality. There can 65 00:03:49,240 --> 00:03:51,440 Speaker 1: be not quality green juice. There can't be really not 66 00:03:51,560 --> 00:03:53,840 Speaker 1: quality Kelly Clarkson. But you know, I'm only one woman. 67 00:03:54,360 --> 00:03:58,920 Speaker 1: And vegetables that have just lost their fame completely. Vegetables 68 00:03:58,960 --> 00:04:02,720 Speaker 1: that still exists obviously but have lost their fame completely 69 00:04:03,120 --> 00:04:09,480 Speaker 1: are asparagus, green beans, Broccoli is not that famous right now. 70 00:04:10,280 --> 00:04:13,240 Speaker 1: Green means are like Neil Diamond. They're still very talented 71 00:04:13,360 --> 00:04:16,839 Speaker 1: and great, but they're not you know, they're not famous. Well, 72 00:04:16,920 --> 00:04:18,520 Speaker 1: Neil Diamond's famous, but you know what I mean, it's 73 00:04:18,520 --> 00:04:24,360 Speaker 1: not very current. And then celebrity foods that you see 74 00:04:24,400 --> 00:04:28,279 Speaker 1: but they really need a new PR campaign that's green beans, 75 00:04:28,320 --> 00:04:32,640 Speaker 1: that's asparagus. Octopus had a moment of major fame. It 76 00:04:32,760 --> 00:04:36,080 Speaker 1: lasted a while. It's sort of waning. Now. Kobe beef 77 00:04:36,160 --> 00:04:40,720 Speaker 1: had a big moment. It's also waning now. Baratta Barata 78 00:04:40,800 --> 00:04:43,159 Speaker 1: had a big moment. Before that, it was buffalo mozzarella. 79 00:04:43,160 --> 00:04:46,640 Speaker 1: Buffalo mozzarella was the star. Baratta took its place, and 80 00:04:46,720 --> 00:04:50,200 Speaker 1: now maybe because of dairy free culture, it's sort of 81 00:04:50,720 --> 00:04:53,600 Speaker 1: losing its moment too. But I just want to ask 82 00:04:53,640 --> 00:04:59,479 Speaker 1: a question. It's very important. Who is more famous Kal, truffle, 83 00:05:00,000 --> 00:05:04,440 Speaker 1: holliflower or avocado toast? Who is the most famous? I 84 00:05:04,480 --> 00:05:08,880 Speaker 1: think that mainstream fame. Kale and cauliflower are like j 85 00:05:09,040 --> 00:05:17,840 Speaker 1: Lo and Beyonce, their mainstream famous truffles. A diva Mariah 86 00:05:17,920 --> 00:05:20,360 Speaker 1: carry is the truffle of pop stars. Do we all 87 00:05:20,400 --> 00:05:25,400 Speaker 1: agree Kal is a Kardashian I've said before, the Kaldashian's alright, 88 00:05:25,440 --> 00:05:29,279 Speaker 1: So Kale's a Kardashian. It's everywhere and it's in so 89 00:05:29,320 --> 00:05:36,360 Speaker 1: many iterations. Um is Beyonce cauliflower because she's just quality 90 00:05:36,800 --> 00:05:40,200 Speaker 1: and it's like a flower that blossoms. Okay, so Beyonce's cauliflower. 91 00:05:40,320 --> 00:05:45,279 Speaker 1: And then what is Gaga cavocado toast with the cracked egg, 92 00:05:45,440 --> 00:05:49,520 Speaker 1: the spicy to be continued. It's very important and we 93 00:05:49,560 --> 00:05:52,159 Speaker 1: want to hear all of your thoughts on this. Please rate, review, 94 00:05:52,160 --> 00:06:01,480 Speaker 1: and subscribe. My guest today is Melissa Grady Cadillacs Chief 95 00:06:01,680 --> 00:06:06,040 Speaker 1: Marketing Officer. That is a monster brand with a strong 96 00:06:06,240 --> 00:06:10,520 Speaker 1: woman leading the charge. She has been the CMO since 97 00:06:10,480 --> 00:06:14,599 Speaker 1: September two. She has led global marketing for the luxury 98 00:06:14,640 --> 00:06:17,680 Speaker 1: automotive brand, including pivoting the brand to address the COVID 99 00:06:17,800 --> 00:06:21,560 Speaker 1: nineteen pandemic. Today we talk about the importance of organizing 100 00:06:21,560 --> 00:06:24,320 Speaker 1: your time wisely, the myth of balance in your life, 101 00:06:24,640 --> 00:06:27,520 Speaker 1: and the power dynamic needed between men and women to 102 00:06:27,600 --> 00:06:38,839 Speaker 1: make relationships work. You're going to love this episode. Welcome, 103 00:06:39,279 --> 00:06:41,480 Speaker 1: and the reason I wanted to have you on is 104 00:06:41,520 --> 00:06:44,920 Speaker 1: because the show is really people who have broken through, 105 00:06:45,120 --> 00:06:48,119 Speaker 1: who have succeeded on their own in their own way, 106 00:06:48,480 --> 00:06:51,440 Speaker 1: not always sort of taking the easy road. No pun intenda. 107 00:06:51,440 --> 00:06:56,520 Speaker 1: Because of your business. In my estimation, the automobile industry 108 00:06:56,560 --> 00:06:58,919 Speaker 1: is largely male, or has been. It was more of 109 00:06:58,920 --> 00:07:02,000 Speaker 1: a man's game. And I think about that because in 110 00:07:02,080 --> 00:07:04,799 Speaker 1: getting into the liquor business years ago, it was marketed 111 00:07:04,839 --> 00:07:07,839 Speaker 1: to men. It was run by men. So that's just 112 00:07:07,920 --> 00:07:12,120 Speaker 1: an interesting juxtaposition. How prevalent are women in the car 113 00:07:12,160 --> 00:07:14,520 Speaker 1: industry now, not not about who they're being cars are 114 00:07:14,520 --> 00:07:18,680 Speaker 1: being marketed to, but as the suitors, the leaders. It's 115 00:07:18,800 --> 00:07:22,080 Speaker 1: definitely growing and getting to be more prevalent. I think 116 00:07:22,080 --> 00:07:25,600 Speaker 1: our CEO, Mary Barra is one of the most incredible 117 00:07:25,640 --> 00:07:29,480 Speaker 1: and inspirational women I know, and she's really set the 118 00:07:29,480 --> 00:07:33,320 Speaker 1: standard I think for women in leadership. So I started 119 00:07:33,320 --> 00:07:37,880 Speaker 1: an automotive a very long time ago and there weren't 120 00:07:37,920 --> 00:07:40,000 Speaker 1: really a lot of women in the C suite that 121 00:07:40,040 --> 00:07:42,240 Speaker 1: you could look up to Today. It's very different. You know, 122 00:07:42,360 --> 00:07:45,280 Speaker 1: you are, effectively by being the CMO of Cadillac, you 123 00:07:45,320 --> 00:07:48,320 Speaker 1: are a new car saleswoman. You know they always say 124 00:07:48,640 --> 00:07:51,840 Speaker 1: used car sales, but you're a new car saleswoman. It's 125 00:07:51,920 --> 00:07:54,680 Speaker 1: such a competitive landscape and I know you have to 126 00:07:54,680 --> 00:07:56,960 Speaker 1: think about social consciousness and you have to think about 127 00:07:57,440 --> 00:08:00,640 Speaker 1: economics and the pandemic and it changes every day. So 128 00:08:00,680 --> 00:08:03,280 Speaker 1: how do you sell cars now? If you look at 129 00:08:03,280 --> 00:08:05,840 Speaker 1: my career, I have gone across a lot of different 130 00:08:05,880 --> 00:08:08,880 Speaker 1: industries in sort of a very strange way almost, and 131 00:08:09,400 --> 00:08:12,600 Speaker 1: it's always the same thing, we start with a human insight. 132 00:08:13,200 --> 00:08:15,840 Speaker 1: For me, I always start with data. I learned to 133 00:08:15,880 --> 00:08:19,000 Speaker 1: love data modeling years and years ago. So you start 134 00:08:19,000 --> 00:08:21,640 Speaker 1: with the data and then you move into an insight, 135 00:08:21,760 --> 00:08:24,800 Speaker 1: and once you understand that insight, then you can start 136 00:08:24,840 --> 00:08:28,080 Speaker 1: to develop creative that makes sense. There's two parts of it. 137 00:08:28,120 --> 00:08:30,760 Speaker 1: There's the creative and then there's the understanding who you're 138 00:08:30,800 --> 00:08:33,360 Speaker 1: selling to and how you target them. So you know, 139 00:08:33,360 --> 00:08:37,000 Speaker 1: whereas we used to do a lot of linear TV advertising, 140 00:08:37,040 --> 00:08:39,959 Speaker 1: we're now in a lot more non traditional types of media, 141 00:08:40,000 --> 00:08:43,120 Speaker 1: Like we do a lot of addressable or connected TV. 142 00:08:43,800 --> 00:08:46,800 Speaker 1: So if you're on Hulu or you know, watching something 143 00:08:46,800 --> 00:08:49,600 Speaker 1: on a Samsung TV and that's connected, then you'll see 144 00:08:49,600 --> 00:08:52,760 Speaker 1: our ads that are targeted to specific people. And we 145 00:08:52,800 --> 00:08:56,200 Speaker 1: always talk about like advertising can be so annoying, but 146 00:08:56,280 --> 00:08:59,320 Speaker 1: at the same time, when advertising is good, people love it. 147 00:08:59,400 --> 00:09:01,120 Speaker 1: And I think the best example of this is the 148 00:09:01,160 --> 00:09:03,440 Speaker 1: Super Bowl. Everyone wants to watch the ads in the 149 00:09:03,440 --> 00:09:06,520 Speaker 1: Super Bowl. So when advertising is good, people like it, 150 00:09:06,600 --> 00:09:09,120 Speaker 1: and that's what I strive for to make people want 151 00:09:09,160 --> 00:09:11,680 Speaker 1: to see our ads and interact with our brand. Is 152 00:09:11,679 --> 00:09:14,240 Speaker 1: the Super Bowl the biggest advertising time of the whole year. 153 00:09:14,400 --> 00:09:16,440 Speaker 1: What are the most cars bought of the year, and 154 00:09:16,640 --> 00:09:19,800 Speaker 1: when is the most money spent on advertising during the year. 155 00:09:20,040 --> 00:09:22,559 Speaker 1: The last couple of years have been very interesting from 156 00:09:22,600 --> 00:09:25,760 Speaker 1: a when is money spent? Just given where the world 157 00:09:25,840 --> 00:09:28,439 Speaker 1: has been, especially with the pandemic, things shifted a lot. 158 00:09:29,000 --> 00:09:31,960 Speaker 1: But really the end of the year, so December, if 159 00:09:32,000 --> 00:09:34,880 Speaker 1: you think about all the holiday ads for cars, they 160 00:09:34,880 --> 00:09:36,960 Speaker 1: really work. People really buy a lot of cars at 161 00:09:37,000 --> 00:09:40,240 Speaker 1: the end of the year. The advertising dollars tend to 162 00:09:40,280 --> 00:09:42,880 Speaker 1: follow that, although the Super Bowl is one of the 163 00:09:42,920 --> 00:09:45,599 Speaker 1: most expensive spots that you can buy. And when do 164 00:09:45,679 --> 00:09:47,760 Speaker 1: people get the best deals on the cars? It depends 165 00:09:47,760 --> 00:09:49,800 Speaker 1: what you're looking for. So end of model year, which 166 00:09:49,840 --> 00:09:51,719 Speaker 1: tends to happen end of year is you know, we 167 00:09:51,840 --> 00:09:55,000 Speaker 1: switch over in the mid to late year, so the 168 00:09:55,120 --> 00:09:56,680 Speaker 1: end of the model year, you're going to get the 169 00:09:56,679 --> 00:09:59,880 Speaker 1: best deals. But then if you want the newest car 170 00:10:00,000 --> 00:10:12,160 Speaker 1: our technology, that happens a little bit earlier. So you 171 00:10:12,240 --> 00:10:15,600 Speaker 1: in a relationship, I just got married two months ago, 172 00:10:15,720 --> 00:10:18,240 Speaker 1: Oh congratulations. Can I ask you what your husband does? 173 00:10:18,280 --> 00:10:20,800 Speaker 1: What business seas in? Yeah, he is a banker. He's 174 00:10:20,800 --> 00:10:23,280 Speaker 1: a banker, so does he have crazy hours and work 175 00:10:23,400 --> 00:10:25,720 Speaker 1: the way that you do? Yes, he's in the mortgage 176 00:10:25,720 --> 00:10:28,760 Speaker 1: of business. So the past year with where rates are 177 00:10:28,880 --> 00:10:31,920 Speaker 1: and everyone moving, has been really insane. How long have 178 00:10:31,960 --> 00:10:35,120 Speaker 1: you been together? Almost three years? What's the dynamic within 179 00:10:35,240 --> 00:10:40,760 Speaker 1: your relationship? You being so powerful and busy, and you know, 180 00:10:40,880 --> 00:10:44,320 Speaker 1: in a very competitive industry, and I'm sure it's high 181 00:10:44,320 --> 00:10:47,160 Speaker 1: pressured and intense. I'm kind of trying to get to 182 00:10:47,679 --> 00:10:52,840 Speaker 1: how gender relates to business in a relationship, meaning there 183 00:10:52,840 --> 00:10:54,200 Speaker 1: has to be some sort of a balance and some 184 00:10:54,240 --> 00:10:56,600 Speaker 1: sort of a dance within a man and a woman 185 00:10:57,040 --> 00:11:00,440 Speaker 1: as it pertains to gender and power and success and 186 00:11:00,480 --> 00:11:03,640 Speaker 1: how you navigate that. This relationship is one of the 187 00:11:03,679 --> 00:11:07,120 Speaker 1: better ones that I've ever had with that. I think 188 00:11:07,160 --> 00:11:11,120 Speaker 1: that we're both very busy and sometimes get very stressed out. 189 00:11:11,200 --> 00:11:13,920 Speaker 1: So we respect each other very well with that, and 190 00:11:13,960 --> 00:11:16,720 Speaker 1: we both really try to take care of each other. 191 00:11:16,800 --> 00:11:19,839 Speaker 1: And I think we almost joke about housewife and house 192 00:11:19,920 --> 00:11:22,760 Speaker 1: husband and when we get into those roles, but there 193 00:11:22,800 --> 00:11:24,760 Speaker 1: are times when we can see that the other ones 194 00:11:24,760 --> 00:11:26,440 Speaker 1: are really stressed, and we really try to take care 195 00:11:26,480 --> 00:11:29,120 Speaker 1: of each other. And then this is really funny, our friend, 196 00:11:29,160 --> 00:11:33,319 Speaker 1: who is a psychologist said at one point, because we 197 00:11:33,440 --> 00:11:36,000 Speaker 1: both get in business mode, so sometimes when we're talking 198 00:11:36,000 --> 00:11:38,679 Speaker 1: to each other, we're just like kind of checking off 199 00:11:38,679 --> 00:11:40,679 Speaker 1: a to do list and in very much like, okay, 200 00:11:40,800 --> 00:11:42,560 Speaker 1: you this this, no, I said this, this is and 201 00:11:42,600 --> 00:11:45,120 Speaker 1: we're very like and she said, you guys get into 202 00:11:45,120 --> 00:11:47,679 Speaker 1: a mode where I don't know if you could talk 203 00:11:47,679 --> 00:11:49,280 Speaker 1: to anyone else that way, but you just know you're 204 00:11:49,280 --> 00:11:51,319 Speaker 1: getting business done. And then you know we're like kissed 205 00:11:51,320 --> 00:11:53,320 Speaker 1: on the cheek. Okay, great, see you later. So you 206 00:11:53,360 --> 00:11:56,000 Speaker 1: can turn it off. Yeah, and you can turn it 207 00:11:56,000 --> 00:11:58,280 Speaker 1: off at home. You can have a good balance in 208 00:11:58,440 --> 00:12:02,000 Speaker 1: family and work life. You've managed to do that. So 209 00:12:02,200 --> 00:12:03,960 Speaker 1: this is one of the things that is I think 210 00:12:04,200 --> 00:12:08,640 Speaker 1: really important. I strive so hard for that. I speak 211 00:12:08,640 --> 00:12:12,679 Speaker 1: out a lot on meditation. I started meditating probably fifteen 212 00:12:12,760 --> 00:12:16,360 Speaker 1: years ago, not because I was so hippie woo woo. 213 00:12:16,400 --> 00:12:18,280 Speaker 1: I'm a lot more like that now, but because I 214 00:12:18,320 --> 00:12:20,360 Speaker 1: was spinning out of control and one of my friends 215 00:12:20,360 --> 00:12:23,040 Speaker 1: was like, maybe you need to breathe. And I think 216 00:12:23,040 --> 00:12:28,400 Speaker 1: that this idea of balance is almost dangerous because there 217 00:12:28,520 --> 00:12:31,720 Speaker 1: isn't ever really balance, and it's all about trying to 218 00:12:31,760 --> 00:12:35,199 Speaker 1: figure out how you make all the things work for you. 219 00:12:35,320 --> 00:12:37,760 Speaker 1: And I think when we talk about how we have 220 00:12:37,840 --> 00:12:40,320 Speaker 1: it all or how we have balanced, Like I'm never 221 00:12:40,440 --> 00:12:44,160 Speaker 1: totally imbalanced, and I'm always trying to understand where am 222 00:12:44,200 --> 00:12:47,600 Speaker 1: I when am I spinning? How do I stop the spin? 223 00:12:47,640 --> 00:12:49,840 Speaker 1: And I think I used to spin a lot more 224 00:12:49,880 --> 00:12:52,080 Speaker 1: when I was younger. I was really trying to prove 225 00:12:52,160 --> 00:12:56,720 Speaker 1: something when I was younger, and I was not taking 226 00:12:56,760 --> 00:12:59,320 Speaker 1: care of myself and then not taking care of the 227 00:12:59,320 --> 00:13:01,760 Speaker 1: people around me because you were striving. It's not that 228 00:13:01,800 --> 00:13:03,800 Speaker 1: easy to get to the top. And if you had 229 00:13:03,800 --> 00:13:06,400 Speaker 1: to have children, that's hard too, And so it's interesting 230 00:13:06,400 --> 00:13:08,320 Speaker 1: that you've sort of frontloaded this before. I don't know 231 00:13:08,320 --> 00:13:10,560 Speaker 1: if you want to have kids, but when you're describing 232 00:13:10,760 --> 00:13:14,240 Speaker 1: is sort of that white knuckling, I call it getting activated, 233 00:13:14,320 --> 00:13:16,520 Speaker 1: and I agree with you. That's the number one question 234 00:13:16,559 --> 00:13:19,280 Speaker 1: about balance, And it's not really balanced. It's being present 235 00:13:19,280 --> 00:13:22,120 Speaker 1: in what you're doing. I think it's about time and 236 00:13:22,160 --> 00:13:24,720 Speaker 1: the use of time and how people are using their time. 237 00:13:24,800 --> 00:13:29,160 Speaker 1: Where you scramble, you know, getting in panic mode versus 238 00:13:30,200 --> 00:13:33,720 Speaker 1: using your time wisely, prioritizing, deciding that you just can't 239 00:13:33,720 --> 00:13:39,520 Speaker 1: be social, tan thin successful, a good parent, and to 240 00:13:39,640 --> 00:13:41,400 Speaker 1: have sex at the same time, like you got to 241 00:13:41,440 --> 00:13:43,520 Speaker 1: pick your spots and how you're gonna use your time. 242 00:13:43,600 --> 00:13:46,760 Speaker 1: So I'm always in pajamas and like, I'm literally doing 243 00:13:46,800 --> 00:13:51,560 Speaker 1: the podcast with you in pajamas because I'm not really social. 244 00:13:51,559 --> 00:13:54,200 Speaker 1: I'm completely a homebody. But I care about my daughter 245 00:13:54,440 --> 00:13:58,200 Speaker 1: and my work and philanthropy and peace and sleep and 246 00:13:58,200 --> 00:14:00,439 Speaker 1: that's you know, you choose the buck gets that you 247 00:14:00,480 --> 00:14:02,480 Speaker 1: can handle. At the same time, exercise is not one 248 00:14:02,480 --> 00:14:04,240 Speaker 1: of them. I just can't fit it in, so later 249 00:14:04,400 --> 00:14:06,760 Speaker 1: a it'll fit in. And that's exactly right. I think 250 00:14:06,800 --> 00:14:09,679 Speaker 1: it's so interesting of the you know, trying to figure 251 00:14:09,679 --> 00:14:12,079 Speaker 1: out what are my priorities right now, and then when 252 00:14:12,080 --> 00:14:15,040 Speaker 1: those things start slipping, how are you gonna make it work? 253 00:14:15,120 --> 00:14:18,920 Speaker 1: And I think especially today, you like go through social 254 00:14:18,920 --> 00:14:21,680 Speaker 1: media and you're looking at someone's story and you see 255 00:14:21,680 --> 00:14:24,400 Speaker 1: them working out in the morning. Here's my juice. Now 256 00:14:24,440 --> 00:14:26,600 Speaker 1: I'm here and look at this glamor shot and you're 257 00:14:26,600 --> 00:14:30,520 Speaker 1: sitting there in your pajamas, Like, I didn't have time 258 00:14:30,560 --> 00:14:33,160 Speaker 1: to work out this morning, and I don't know the 259 00:14:33,240 --> 00:14:35,000 Speaker 1: last time I had time to go get a juice, 260 00:14:35,240 --> 00:14:37,920 Speaker 1: and I'm just trying to get all this done right now. 261 00:14:38,360 --> 00:14:40,600 Speaker 1: But then I think, you know, when people look at 262 00:14:40,640 --> 00:14:44,720 Speaker 1: me or you. They see totally put together, being able 263 00:14:44,760 --> 00:14:47,280 Speaker 1: to do it all, and you're never doing it all 264 00:14:47,320 --> 00:14:51,160 Speaker 1: because to your point, you're allocating your time and that changes, 265 00:14:51,240 --> 00:14:53,440 Speaker 1: and then you have to make sure that you're doing 266 00:14:53,520 --> 00:14:55,920 Speaker 1: what you need to do and that you're not being 267 00:14:55,960 --> 00:14:59,080 Speaker 1: too hard on yourself. So my top priority, besides my daughter, 268 00:14:59,120 --> 00:15:00,600 Speaker 1: I'm not talking about a person. I mean like a 269 00:15:00,680 --> 00:15:04,800 Speaker 1: construct in life, a bucket, whether it's exercise or food. 270 00:15:05,240 --> 00:15:07,760 Speaker 1: My number one is sleep. What is yours? When I 271 00:15:07,840 --> 00:15:11,640 Speaker 1: exercise and meditate, everything else is much better because it 272 00:15:11,680 --> 00:15:15,160 Speaker 1: helps me get the just like that angst out of me. 273 00:15:15,520 --> 00:15:18,160 Speaker 1: So you could exercise and meditate and not get a 274 00:15:18,160 --> 00:15:20,440 Speaker 1: great night's sleep, or you can get a great nice 275 00:15:20,440 --> 00:15:22,400 Speaker 1: sleep and not exercise and meditate, and it would still 276 00:15:22,400 --> 00:15:25,280 Speaker 1: those bats on the forefront if I don't exercise and 277 00:15:25,320 --> 00:15:28,920 Speaker 1: meditate enough. Sleep is very very difficult for me to 278 00:15:29,440 --> 00:15:34,520 Speaker 1: They're connected, They're very connected. I love good sleep. It's 279 00:15:34,560 --> 00:15:36,520 Speaker 1: something that I drive for and I don't know how 280 00:15:36,520 --> 00:15:39,040 Speaker 1: so many people just are able to well, yeah the 281 00:15:39,120 --> 00:15:40,760 Speaker 1: lambs are screaming, but you have it. But but I 282 00:15:40,760 --> 00:15:42,960 Speaker 1: would say people for people at home who want to 283 00:15:43,000 --> 00:15:46,120 Speaker 1: be very successful and either be a Maverick on their 284 00:15:46,120 --> 00:15:49,840 Speaker 1: own or be in the corporate world as you are, Lissa. 285 00:15:50,240 --> 00:15:52,680 Speaker 1: I think that you know, sleep is one of the 286 00:15:52,720 --> 00:15:56,120 Speaker 1: casualties you have to have serious structure. Try to go 287 00:15:56,160 --> 00:15:58,520 Speaker 1: to bed at a similar time every night, not to 288 00:15:58,560 --> 00:16:00,920 Speaker 1: get activated at night. Not even that could even be 289 00:16:01,000 --> 00:16:04,280 Speaker 1: online shopping. I could get activated over an ottoman or 290 00:16:04,360 --> 00:16:06,720 Speaker 1: like island kitchen stools. Like it doesn't have to be 291 00:16:07,080 --> 00:16:08,760 Speaker 1: the State of the World or a TV show or 292 00:16:08,760 --> 00:16:11,200 Speaker 1: a book, or it could be over an ottoman. Because 293 00:16:11,240 --> 00:16:14,160 Speaker 1: if you're an obsessive person, you'll just obsessed or think 294 00:16:14,160 --> 00:16:16,880 Speaker 1: about anything. So for those of you who have lambs 295 00:16:16,880 --> 00:16:20,200 Speaker 1: at scream, set yourself up for success. Whether it's meditation 296 00:16:20,280 --> 00:16:23,160 Speaker 1: or exercise, or not having caffeine or not eating steak 297 00:16:23,360 --> 00:16:25,680 Speaker 1: or getting the phone out of your room. It's a discipline. 298 00:16:25,960 --> 00:16:28,880 Speaker 1: And you it sounds like you're taking self care very seriously, 299 00:16:28,920 --> 00:16:32,560 Speaker 1: particularly now. I presume during the pandemic for mental health. 300 00:16:32,640 --> 00:16:34,920 Speaker 1: Right now, they're living with their own minds too much, 301 00:16:35,640 --> 00:16:38,400 Speaker 1: and now's a great time for for self care. I 302 00:16:38,440 --> 00:16:42,600 Speaker 1: totally agree, and I think the pandemic has been so hard. 303 00:16:42,640 --> 00:16:45,240 Speaker 1: There's so many things that concern me. I think people 304 00:16:45,320 --> 00:16:48,600 Speaker 1: spending too much time with their own thoughts. The other 305 00:16:48,680 --> 00:16:52,240 Speaker 1: thing that I've been really trying to voice a lot 306 00:16:52,320 --> 00:16:54,400 Speaker 1: within GM, and we have a lot of conversations, is 307 00:16:54,880 --> 00:16:59,000 Speaker 1: especially women who have worked so hard and now don't 308 00:16:59,040 --> 00:17:01,680 Speaker 1: have a schooled to send their kids to, can't have 309 00:17:01,880 --> 00:17:05,880 Speaker 1: a nanny or a daycare. They're trying to multitask all day. 310 00:17:06,000 --> 00:17:09,880 Speaker 1: And I have so much admiration for the people who 311 00:17:09,880 --> 00:17:12,560 Speaker 1: are doing this, and I'm not sure. I mean, I 312 00:17:12,600 --> 00:17:15,719 Speaker 1: have several people on my team who are struggling with that, 313 00:17:15,920 --> 00:17:20,960 Speaker 1: and we're outperforming. You know, last year was one of 314 00:17:20,960 --> 00:17:24,120 Speaker 1: our best years that we've ever had at Cadillac. So 315 00:17:24,640 --> 00:17:26,520 Speaker 1: when you look at that and these people are doing 316 00:17:26,600 --> 00:17:29,199 Speaker 1: all these things, it's just amazing to me. And I 317 00:17:29,400 --> 00:17:32,760 Speaker 1: just worry as this drags on. What that's people afraid 318 00:17:32,920 --> 00:17:36,560 Speaker 1: and stress and haggard at this point. And the truth 319 00:17:36,680 --> 00:17:40,000 Speaker 1: is when people have a lot to do, they do more. 320 00:17:40,040 --> 00:17:42,359 Speaker 1: That's what's crazy. It shouldn't be under these circumstances, But 321 00:17:42,400 --> 00:17:45,320 Speaker 1: I'm finding that a certain type of person is pulling 322 00:17:45,320 --> 00:17:47,919 Speaker 1: themselves up in their bootstraps. And just because we're all 323 00:17:48,400 --> 00:17:52,600 Speaker 1: in mode, the program is set, and there's so many 324 00:17:52,600 --> 00:17:55,439 Speaker 1: people suffering and so many people, you know, the the 325 00:17:55,560 --> 00:17:59,800 Speaker 1: unemployment rate and and it's horrible. But then some people 326 00:18:00,000 --> 00:18:05,680 Speaker 1: are really just not stunned and not stuck and just saying, Okay, 327 00:18:05,960 --> 00:18:07,320 Speaker 1: I've got to do all this, so I'm going to 328 00:18:07,400 --> 00:18:09,639 Speaker 1: just do more. And that's very common with women. The 329 00:18:09,680 --> 00:18:11,520 Speaker 1: more you have to do, the more you get done. 330 00:18:21,359 --> 00:18:24,240 Speaker 1: So it's a crazy time. So you talked about data before. 331 00:18:24,280 --> 00:18:28,440 Speaker 1: What percentage of your decisions as the CMO of such 332 00:18:28,440 --> 00:18:32,120 Speaker 1: a major brand, our data and what percentages gut instinct 333 00:18:32,560 --> 00:18:34,840 Speaker 1: when you look at I think data really sets the 334 00:18:34,880 --> 00:18:37,919 Speaker 1: table and sets you up for the gut decisions that 335 00:18:37,960 --> 00:18:41,040 Speaker 1: you're going to make. For instance, you start to learn 336 00:18:41,080 --> 00:18:43,680 Speaker 1: about something, you get all the facts that you need, 337 00:18:43,800 --> 00:18:47,560 Speaker 1: and then you use insights to help you understand when 338 00:18:47,640 --> 00:18:50,160 Speaker 1: something is right and resonates. And I'll give you two 339 00:18:50,200 --> 00:18:54,679 Speaker 1: of my favorite examples. The first one is about vacuuming 340 00:18:55,200 --> 00:18:58,359 Speaker 1: and one of the major vacuum companies was really having trouble. 341 00:18:58,440 --> 00:19:01,320 Speaker 1: Their ads weren't tracking well and people were starting to share. 342 00:19:01,640 --> 00:19:04,080 Speaker 1: So they did some research and what they learned was 343 00:19:04,640 --> 00:19:08,680 Speaker 1: as people are vacuuming, they like the sound, the ticking 344 00:19:08,800 --> 00:19:12,200 Speaker 1: sound of things coming up from the carpet and they 345 00:19:12,240 --> 00:19:17,320 Speaker 1: also like satisfying, so satisfying, and the lines that you 346 00:19:17,359 --> 00:19:19,879 Speaker 1: make in the room, like on the grass, the lawnmower 347 00:19:19,960 --> 00:19:25,440 Speaker 1: tiff satisfying, Yes, exactly, So that's the insight. You don't 348 00:19:25,440 --> 00:19:28,160 Speaker 1: need to hear that it's going to be cleaner. You 349 00:19:28,200 --> 00:19:31,160 Speaker 1: know that when you hear that sound. So they change 350 00:19:31,200 --> 00:19:34,439 Speaker 1: their whole advertising campaign and started gaining share again. My 351 00:19:34,520 --> 00:19:37,159 Speaker 1: other favorite one is just because it's it's so personally 352 00:19:37,200 --> 00:19:39,719 Speaker 1: relatable to me, and I don't know the backstory of it, 353 00:19:39,760 --> 00:19:43,600 Speaker 1: but Starbucks recently started putting on their cup that first 354 00:19:43,600 --> 00:19:47,360 Speaker 1: sip feeling. And if you drink coffee, you know that 355 00:19:47,480 --> 00:19:51,440 Speaker 1: moment in the morning, the before and after that first sip. 356 00:19:51,920 --> 00:19:55,000 Speaker 1: So those are the two things once you understand that, 357 00:19:55,400 --> 00:19:57,640 Speaker 1: you're gonna know when you're doing the right thing. Both 358 00:19:57,640 --> 00:20:00,560 Speaker 1: of those things are relatively emotional. That's very very interesting, 359 00:20:00,600 --> 00:20:05,080 Speaker 1: and also because well I am the opposite. Had I 360 00:20:05,200 --> 00:20:08,199 Speaker 1: known anything, I would have never gotten into the liquor business. 361 00:20:08,280 --> 00:20:10,600 Speaker 1: I didn't know one thing. I didn't understand the industry. 362 00:20:10,640 --> 00:20:12,200 Speaker 1: I didn't understand what was there, what was not there. 363 00:20:12,200 --> 00:20:15,320 Speaker 1: I'd never been into a big box liquor store, and 364 00:20:15,400 --> 00:20:17,400 Speaker 1: I just had an idea and my gut instinct said 365 00:20:17,400 --> 00:20:19,919 Speaker 1: it was good as a woman, as a person who 366 00:20:20,000 --> 00:20:24,200 Speaker 1: wanted this, and that's how truthfully, that's how I operate, 367 00:20:24,320 --> 00:20:27,600 Speaker 1: completely going with my gut. But I have people around 368 00:20:27,600 --> 00:20:30,840 Speaker 1: me now, not meaning on my team. For example, this summer, 369 00:20:31,400 --> 00:20:33,720 Speaker 1: I saw a certain type of sunglass and I said 370 00:20:33,760 --> 00:20:36,080 Speaker 1: to hs AND I want to do this and I 371 00:20:36,080 --> 00:20:38,000 Speaker 1: think this would be great. And then they were later saying, 372 00:20:38,000 --> 00:20:39,720 Speaker 1: wull this be good under skinny Girl or Bethany? And 373 00:20:39,720 --> 00:20:41,680 Speaker 1: I said, well, Bethany's a woman and Skinny Girl was 374 00:20:41,680 --> 00:20:44,160 Speaker 1: a girl, and so I want to do it under Bethany. 375 00:20:44,200 --> 00:20:46,479 Speaker 1: But like I guess, I'm relying on them to do 376 00:20:46,520 --> 00:20:48,240 Speaker 1: their dad. I just see that they have never done 377 00:20:48,280 --> 00:20:50,520 Speaker 1: that before. The same thing was swim, which I'm going 378 00:20:50,520 --> 00:20:53,920 Speaker 1: into on HSN for example, But it's my gut instinct. 379 00:20:54,000 --> 00:20:56,119 Speaker 1: And then I guess if there is data that doesn't 380 00:20:56,119 --> 00:20:58,440 Speaker 1: support what I want to do, they'll probably shut it down. 381 00:20:58,480 --> 00:21:02,120 Speaker 1: But my entire brand end really goes on gut instinct. 382 00:21:02,280 --> 00:21:04,400 Speaker 1: Do you have any examples of that? Like total dad 383 00:21:04,440 --> 00:21:06,760 Speaker 1: and mistinked you thought this was gonna happen and you 384 00:21:06,800 --> 00:21:09,879 Speaker 1: were dead wrong. So it's funny because as you're talking. 385 00:21:09,960 --> 00:21:14,439 Speaker 1: I think what I related to more is my own career, 386 00:21:14,880 --> 00:21:19,560 Speaker 1: which has I've just followed my passion all the way 387 00:21:19,920 --> 00:21:22,920 Speaker 1: and starting from all my life, I knew I wanted 388 00:21:22,960 --> 00:21:25,240 Speaker 1: to be an advertising from the time I was very little. 389 00:21:25,280 --> 00:21:27,800 Speaker 1: I used to watch Who's the Boss, and I was like, 390 00:21:27,880 --> 00:21:29,639 Speaker 1: I want to be like Angela. That was what I 391 00:21:29,680 --> 00:21:33,879 Speaker 1: wanted to do. By the way, my whole life lived 392 00:21:33,920 --> 00:21:38,560 Speaker 1: for it. Funny are you saying, yes? That was exactly 393 00:21:38,560 --> 00:21:41,040 Speaker 1: the inspiration of my childhood and what my vision of 394 00:21:41,080 --> 00:21:44,720 Speaker 1: it was. Then going into grad school, someone asked me 395 00:21:44,960 --> 00:21:48,480 Speaker 1: do you like math? And I do really like math, 396 00:21:48,560 --> 00:21:50,520 Speaker 1: but I didn't want to be an engineer. I didn't 397 00:21:50,520 --> 00:21:53,080 Speaker 1: even really want to be that much in technology, although 398 00:21:53,400 --> 00:21:56,520 Speaker 1: I am a lot in technology now. But with that question, 399 00:21:56,840 --> 00:21:59,159 Speaker 1: I was like, well, that's actually interesting I do. And 400 00:21:59,200 --> 00:22:01,280 Speaker 1: he said, there's this whole new kind of marketing coming 401 00:22:01,320 --> 00:22:04,520 Speaker 1: up that's data driven marketing, and if you learn these skills, 402 00:22:04,720 --> 00:22:06,800 Speaker 1: then you'll have them and you can always go back 403 00:22:06,800 --> 00:22:09,119 Speaker 1: to advertising. But if you don't learn them, then you 404 00:22:09,160 --> 00:22:12,040 Speaker 1: may be left behind. And I was like, that sounds good. 405 00:22:12,080 --> 00:22:14,480 Speaker 1: So I literally, in that moment from this guy who's 406 00:22:14,520 --> 00:22:16,600 Speaker 1: supposed to be showing me where the computer lab is. 407 00:22:17,080 --> 00:22:19,760 Speaker 1: I changed the course of my life because of his question. 408 00:22:20,119 --> 00:22:22,800 Speaker 1: As I went through grad school, I just followed this passion. 409 00:22:23,320 --> 00:22:25,600 Speaker 1: You know. There were a lot of times when I 410 00:22:25,600 --> 00:22:28,480 Speaker 1: think I did make decisions on my gut. Like my 411 00:22:28,560 --> 00:22:30,800 Speaker 1: first job coming out of grad school, I wanted to 412 00:22:30,800 --> 00:22:33,159 Speaker 1: go to American Express because they were the best at 413 00:22:33,240 --> 00:22:37,480 Speaker 1: data driven marketing in the late nineties. And I happened 414 00:22:37,520 --> 00:22:41,160 Speaker 1: into an interview with Jaguar who said, hey, we want 415 00:22:41,240 --> 00:22:44,639 Speaker 1: you to come in and build out a database and 416 00:22:44,880 --> 00:22:48,880 Speaker 1: acquisition and retention programs. And I was just sitting there 417 00:22:49,320 --> 00:22:52,760 Speaker 1: listening to this and thinking, I've only taken classes on this, 418 00:22:52,880 --> 00:22:55,280 Speaker 1: I've never done this, But what came out of my 419 00:22:55,280 --> 00:22:57,840 Speaker 1: mouth was sounds great, let's do that. And then I 420 00:22:57,920 --> 00:23:00,480 Speaker 1: learned very early on I really liked to build things 421 00:23:00,480 --> 00:23:02,800 Speaker 1: and I like to figure out how things work, you know. 422 00:23:02,840 --> 00:23:05,920 Speaker 1: I was in automotive for quite some time, and then 423 00:23:06,440 --> 00:23:09,160 Speaker 1: ran my own business for a little bit, went back 424 00:23:09,160 --> 00:23:12,560 Speaker 1: into automotive, and then switched over was working at Motorola, 425 00:23:12,640 --> 00:23:16,080 Speaker 1: so it was in tech for years. From there, decided 426 00:23:16,160 --> 00:23:19,600 Speaker 1: to work at MetLife and Insurance, and then I had 427 00:23:19,760 --> 00:23:22,000 Speaker 1: the job where if we're looking at data and how 428 00:23:22,840 --> 00:23:24,840 Speaker 1: things line up. I had a job that was really 429 00:23:24,840 --> 00:23:27,680 Speaker 1: good on paper. It was I thought exactly what I wanted, 430 00:23:27,920 --> 00:23:30,359 Speaker 1: and it was the wrong thing. It's it's not that 431 00:23:30,400 --> 00:23:32,960 Speaker 1: easy to work for a multibillion dollar company that's a 432 00:23:33,040 --> 00:23:35,159 Speaker 1: leader and and just go and wing it. So you 433 00:23:35,240 --> 00:23:40,080 Speaker 1: have maybe relying on data, but you're in the corporate landscape, 434 00:23:40,080 --> 00:23:42,520 Speaker 1: which is a very different trajectory. You're not standing in 435 00:23:42,560 --> 00:23:46,080 Speaker 1: pajamas brawl list right now, presumably like I am at 436 00:23:46,080 --> 00:23:50,280 Speaker 1: your office. So that's a specific path and people who 437 00:23:50,320 --> 00:23:52,880 Speaker 1: I speak to often try to decide who they are. 438 00:23:53,000 --> 00:23:56,040 Speaker 1: Are they a person that needs to have the the 439 00:23:56,119 --> 00:23:59,960 Speaker 1: structure that support that hierarchy. You know, that's really it's 440 00:24:00,040 --> 00:24:02,880 Speaker 1: team and there's a lot more power behind that then 441 00:24:03,040 --> 00:24:05,480 Speaker 1: being sort of the individual that wants to go out 442 00:24:05,520 --> 00:24:08,280 Speaker 1: and maybe has partners that are external like I do, 443 00:24:08,440 --> 00:24:11,159 Speaker 1: or people to call upon or conciliaries. But it's not 444 00:24:11,240 --> 00:24:14,760 Speaker 1: quite the same. So how ay do you handle getting 445 00:24:14,760 --> 00:24:18,399 Speaker 1: a raise? How do you handle being seen, being known 446 00:24:18,680 --> 00:24:22,760 Speaker 1: and being heard within the corporate landscape? Moving up the ladder. 447 00:24:23,280 --> 00:24:24,920 Speaker 1: You know, that's a big thing because if you work 448 00:24:24,960 --> 00:24:27,040 Speaker 1: with me and you're great, you're gonna be noticed because 449 00:24:27,080 --> 00:24:29,400 Speaker 1: there are three people here. If you work at Cadillac, 450 00:24:29,440 --> 00:24:31,000 Speaker 1: it's not gonna be that easy to get noticed because 451 00:24:31,000 --> 00:24:33,840 Speaker 1: there are thousands of people. So wherever people work, even 452 00:24:33,840 --> 00:24:36,000 Speaker 1: if it's a hundred person office a twenty person office, 453 00:24:36,000 --> 00:24:38,720 Speaker 1: how do they get noticed? What makes a difference? And 454 00:24:38,720 --> 00:24:40,439 Speaker 1: then I guess take it to the next level, what 455 00:24:40,560 --> 00:24:43,000 Speaker 1: makes a difference as a woman and as being a 456 00:24:43,040 --> 00:24:45,560 Speaker 1: woman helped you in ways in business? Because everyone talked 457 00:24:45,560 --> 00:24:48,240 Speaker 1: about how being a woman is challenging, but has it 458 00:24:48,280 --> 00:24:50,480 Speaker 1: helped you? So that's a multiple part question. The best 459 00:24:50,520 --> 00:24:54,080 Speaker 1: advice for getting noticed, and I wish that someone had 460 00:24:54,119 --> 00:24:58,040 Speaker 1: told me this earlier in my career is set up 461 00:24:58,080 --> 00:25:01,280 Speaker 1: conversations and go talk to people. And I think that 462 00:25:01,520 --> 00:25:05,639 Speaker 1: I was probably more intimidated or felt like I would 463 00:25:05,640 --> 00:25:08,840 Speaker 1: be bothering people if I were to do that. So 464 00:25:08,880 --> 00:25:10,879 Speaker 1: if there was someone that I admired, I feel like 465 00:25:10,920 --> 00:25:14,080 Speaker 1: they're very busy, I'm not gonna take thirty minutes out 466 00:25:14,080 --> 00:25:16,919 Speaker 1: of their day when they're running around and just talk 467 00:25:17,280 --> 00:25:21,080 Speaker 1: about what you're thinking for yourself and in that conversation. 468 00:25:21,359 --> 00:25:24,560 Speaker 1: This is also I think very important. Make sure that 469 00:25:24,600 --> 00:25:28,320 Speaker 1: you have your talking points and your structure set up 470 00:25:28,320 --> 00:25:31,280 Speaker 1: going into that conversation because you don't want to get 471 00:25:31,280 --> 00:25:33,639 Speaker 1: on the phone with someone who is taking thirty minutes 472 00:25:33,640 --> 00:25:36,480 Speaker 1: out of their day and say, well, I just king together, 473 00:25:36,680 --> 00:25:39,280 Speaker 1: get to know each other what's interesting to me. I 474 00:25:39,280 --> 00:25:42,359 Speaker 1: think it's done two things that's really helped me. You know, 475 00:25:42,480 --> 00:25:45,359 Speaker 1: mentor people tell people what will help them. But also 476 00:25:45,880 --> 00:25:48,120 Speaker 1: then that person is on your mind. And as you're 477 00:25:48,600 --> 00:25:52,760 Speaker 1: in conversations, because in big corporations there are a lot 478 00:25:52,800 --> 00:25:56,520 Speaker 1: of conversations that happen about people's careers. When roles open 479 00:25:56,640 --> 00:25:59,119 Speaker 1: up all of those things, and if someone knows that 480 00:25:59,200 --> 00:26:01,400 Speaker 1: you're interested in something, if someone knows that you want 481 00:26:01,400 --> 00:26:04,920 Speaker 1: to move, then it really helps. And you have to 482 00:26:05,000 --> 00:26:07,320 Speaker 1: let people know what you're thinking. So I think that's 483 00:26:07,359 --> 00:26:10,120 Speaker 1: the best way. You know, going through all this as 484 00:26:10,119 --> 00:26:13,000 Speaker 1: a woman, how has that helped or hurt me? I think, 485 00:26:13,160 --> 00:26:18,000 Speaker 1: especially over the span of my career, women have started 486 00:26:18,080 --> 00:26:22,879 Speaker 1: helping each other more and helped understand how to act. 487 00:26:22,920 --> 00:26:27,399 Speaker 1: I think it was definitely harder earlier on, and I 488 00:26:27,440 --> 00:26:32,280 Speaker 1: think earlier I was trying so hard to prove myself 489 00:26:32,720 --> 00:26:36,440 Speaker 1: and to almost I guess, not be female. And now 490 00:26:36,480 --> 00:26:38,960 Speaker 1: I lean into that more and I think that that 491 00:26:39,320 --> 00:26:42,800 Speaker 1: helps because one of the things that was so interesting 492 00:26:42,880 --> 00:26:46,400 Speaker 1: is during the pandemic, if you looked at female leaders 493 00:26:46,440 --> 00:26:49,080 Speaker 1: and how well they managed the pandemic, you really start 494 00:26:49,119 --> 00:26:52,320 Speaker 1: to understand what being a female really does. And one 495 00:26:52,320 --> 00:26:55,960 Speaker 1: of my favorite examples is just Sinda Ardern in New Zealand, 496 00:26:56,240 --> 00:26:59,679 Speaker 1: who first of all just locked everything down. She stuck 497 00:26:59,680 --> 00:27:02,040 Speaker 1: to what she said. And then my favorite thing that 498 00:27:02,080 --> 00:27:05,480 Speaker 1: she did was that she said, don't worry the tooth 499 00:27:05,520 --> 00:27:08,720 Speaker 1: fairy in the easter bunny don't have to quarantine, so 500 00:27:08,840 --> 00:27:11,960 Speaker 1: kids are okay. And I was like, what a human thing, 501 00:27:12,880 --> 00:27:16,280 Speaker 1: and what a way to make someone more comfortable. And 502 00:27:16,320 --> 00:27:19,680 Speaker 1: it's something I think that now I aspire to be 503 00:27:19,800 --> 00:27:22,879 Speaker 1: more like that than this. You know, I'm I'm just 504 00:27:23,480 --> 00:27:28,600 Speaker 1: charging through person your whole entire businesses messaging. So how 505 00:27:28,640 --> 00:27:30,639 Speaker 1: do you know when to get in the game? Went 506 00:27:30,720 --> 00:27:33,040 Speaker 1: to sit back? You know, it's very easy for somebody 507 00:27:33,000 --> 00:27:35,639 Speaker 1: to say be fearless until you're fearless, and then you 508 00:27:35,680 --> 00:27:38,240 Speaker 1: know then it's not great. So you have a big 509 00:27:38,560 --> 00:27:42,280 Speaker 1: weight on your shoulders, And how do you honestly navigate that, 510 00:27:42,520 --> 00:27:45,800 Speaker 1: like not corporate, just as a person, like really in 511 00:27:45,840 --> 00:27:48,280 Speaker 1: your own mind, in your own head, emotionally, are you like, 512 00:27:49,080 --> 00:27:51,040 Speaker 1: holy shit, I hope I don't screw this thing up. 513 00:27:51,119 --> 00:27:52,840 Speaker 1: Or this is nerve wracking and this is a weird time, 514 00:27:52,960 --> 00:27:56,720 Speaker 1: or I'm learning as I go like that kind of thing. Overall, 515 00:27:56,800 --> 00:28:00,320 Speaker 1: I'm probably less nervous than I used to be. I'm like, 516 00:28:00,560 --> 00:28:05,040 Speaker 1: take a breath now. I tend to, especially when I'm uncomfortable, 517 00:28:05,520 --> 00:28:08,520 Speaker 1: I tend to pass out. What's the worst thing that 518 00:28:08,560 --> 00:28:10,720 Speaker 1: could happen. That's great, by the way, everybody at home, 519 00:28:10,760 --> 00:28:13,080 Speaker 1: that's a great thing to do. Before I did this podcast, 520 00:28:13,119 --> 00:28:17,280 Speaker 1: I literally said, how am I financially? I'm going to 521 00:28:17,320 --> 00:28:19,879 Speaker 1: say something it's going to piss someone off. Am I 522 00:28:19,920 --> 00:28:22,440 Speaker 1: prepared for that? I usually come from place of yes. 523 00:28:22,440 --> 00:28:24,320 Speaker 1: But it's good to go to the lowest common denominator 524 00:28:24,400 --> 00:28:26,760 Speaker 1: to know if the ship hits the fan, what am 525 00:28:26,800 --> 00:28:28,720 Speaker 1: I dealing with? And you are a damage control business, 526 00:28:28,760 --> 00:28:32,639 Speaker 1: so that's good. I've really started to like they think 527 00:28:32,680 --> 00:28:35,800 Speaker 1: about leaning into the uncomfortable, And what I mean by 528 00:28:35,880 --> 00:28:38,840 Speaker 1: that is like, I think we spend our lives thinking 529 00:28:38,960 --> 00:28:43,120 Speaker 1: everything should be perfect and easy, and it's more perfect 530 00:28:43,160 --> 00:28:46,800 Speaker 1: and easier for other people, and we're sitting here struggling 531 00:28:46,840 --> 00:28:49,000 Speaker 1: through every day and why is it so much harder 532 00:28:49,000 --> 00:28:52,600 Speaker 1: for me? Right? And I think that really it's as 533 00:28:52,640 --> 00:28:55,240 Speaker 1: we're going through things that are harder that we learned 534 00:28:55,280 --> 00:28:57,440 Speaker 1: the most and learned that you know what, the ship 535 00:28:57,560 --> 00:28:59,480 Speaker 1: is going to hit the fan and I can take 536 00:28:59,520 --> 00:29:01,720 Speaker 1: it because that's happened before and here's how I got 537 00:29:01,720 --> 00:29:04,800 Speaker 1: through it. So I think, like, when I'm uncomfortable, it 538 00:29:04,880 --> 00:29:07,320 Speaker 1: probably means I'm doing something I need to be doing, 539 00:29:07,840 --> 00:29:11,600 Speaker 1: and so you know, I don't want to. That's really good, everyone, 540 00:29:11,640 --> 00:29:13,800 Speaker 1: That's really really good because I always say, when you jump, 541 00:29:13,840 --> 00:29:15,680 Speaker 1: you fly, and I equate a lot of things that 542 00:29:15,720 --> 00:29:17,320 Speaker 1: have been difficult in my life, whether it's been a 543 00:29:17,360 --> 00:29:21,000 Speaker 1: bad divorce or bad press or that you feel uncomfortable, 544 00:29:21,040 --> 00:29:23,760 Speaker 1: but you're always learning something from it, Like you're not 545 00:29:23,880 --> 00:29:28,640 Speaker 1: being panicked or manic. You're saying, Okay, sit back, take 546 00:29:28,640 --> 00:29:31,800 Speaker 1: a deep breath, think about it. It's happening for a reason. 547 00:29:31,840 --> 00:29:33,800 Speaker 1: This is a golf game. This is the second hole. 548 00:29:33,880 --> 00:29:35,560 Speaker 1: I just got to give myself to the third, then 549 00:29:35,600 --> 00:29:38,080 Speaker 1: to the fifth. And I like that because what doesn't 550 00:29:38,160 --> 00:29:40,640 Speaker 1: kill us make does really make a stronger. Honestly, we 551 00:29:40,800 --> 00:29:44,400 Speaker 1: get tested. But to be afraid and to be so tentative. 552 00:29:44,600 --> 00:29:47,280 Speaker 1: You're never going to grow and do anything. And I 553 00:29:47,320 --> 00:29:50,800 Speaker 1: think that people who are making changes are taking chances, 554 00:29:51,400 --> 00:29:56,000 Speaker 1: and I think that's really great, great advice. So you 555 00:29:56,120 --> 00:29:58,640 Speaker 1: also you had an interesting trajectory, which is a fashion 556 00:29:58,680 --> 00:30:01,600 Speaker 1: and beauty and jewelry. Right. It's funny because I've started 557 00:30:01,640 --> 00:30:06,440 Speaker 1: to jewelry companies and one was after my first stint 558 00:30:06,480 --> 00:30:10,520 Speaker 1: an automotive, and the other one was actually a few 559 00:30:10,560 --> 00:30:13,520 Speaker 1: years ago, right before I came to GM, and it's 560 00:30:13,520 --> 00:30:17,360 Speaker 1: not anything that I would say is a particular passion 561 00:30:17,400 --> 00:30:20,960 Speaker 1: point of mine. The first time it was in two 562 00:30:21,000 --> 00:30:24,400 Speaker 1: thousand four, I think, and so it was my first 563 00:30:24,440 --> 00:30:26,920 Speaker 1: foray into e commerce, and I was teaching myself how 564 00:30:26,960 --> 00:30:30,000 Speaker 1: to build a website and trying to figure out how 565 00:30:30,000 --> 00:30:33,480 Speaker 1: to run an e commerce business myself. So jewelry was 566 00:30:33,640 --> 00:30:36,239 Speaker 1: an easier way to do that. It was just a 567 00:30:36,240 --> 00:30:39,200 Speaker 1: product that I could hold inventory on, put on this 568 00:30:39,240 --> 00:30:42,480 Speaker 1: website and figure out. The last time that I got 569 00:30:42,520 --> 00:30:45,040 Speaker 1: into and it was with a very good friend of mine, 570 00:30:45,560 --> 00:30:49,560 Speaker 1: and it was more about I like to wear jewelry 571 00:30:49,600 --> 00:30:52,040 Speaker 1: that has a meaning to me. You know, I have 572 00:30:52,120 --> 00:30:53,840 Speaker 1: a lot of mantras that I'll say in my head, 573 00:30:53,920 --> 00:30:57,040 Speaker 1: and it becomes almost comforting, and so we were going 574 00:30:57,120 --> 00:31:00,440 Speaker 1: to start a jewelry business that was surrounded around that. 575 00:31:00,920 --> 00:31:04,080 Speaker 1: Then I got this job. Oh interesting. Okay, Well, there's 576 00:31:04,080 --> 00:31:05,360 Speaker 1: two things I want to say. First of all, what 577 00:31:05,480 --> 00:31:07,520 Speaker 1: is your mantra if you had to give a mantra, 578 00:31:08,040 --> 00:31:11,520 Speaker 1: My mantra is you are exactly where you're supposed to 579 00:31:11,520 --> 00:31:14,520 Speaker 1: be even when it's really really hard. Oh my god, 580 00:31:14,760 --> 00:31:18,360 Speaker 1: that's perfect. That's perfect for so many people right now. 581 00:31:18,560 --> 00:31:21,600 Speaker 1: But also, you've literally talked about doing well at and 582 00:31:21,600 --> 00:31:26,440 Speaker 1: being passionate about jewelry, web creation, insurance, and the marketing 583 00:31:26,440 --> 00:31:28,840 Speaker 1: of cars. So for people at home, don't be so 584 00:31:28,920 --> 00:31:32,040 Speaker 1: constricted in what you need to be doing you are. 585 00:31:32,280 --> 00:31:34,200 Speaker 1: I wrote in my book A Place of Yes, All 586 00:31:34,280 --> 00:31:37,280 Speaker 1: roads lead to Rome. I have had so many different 587 00:31:37,280 --> 00:31:40,560 Speaker 1: types of jobs. I have worked at a bakery. I've 588 00:31:40,560 --> 00:31:42,480 Speaker 1: worked as a hostess in a restaurant. I've worked for 589 00:31:42,520 --> 00:31:45,440 Speaker 1: PR companies, I worked doing events. I've worked doing so 590 00:31:45,480 --> 00:31:47,800 Speaker 1: many different things. It doesn't matter. It's part of your 591 00:31:47,840 --> 00:31:49,920 Speaker 1: path that gets you to where you need to be, 592 00:31:49,920 --> 00:31:51,720 Speaker 1: which is sort of what you're saying. So if someone 593 00:31:51,760 --> 00:31:54,640 Speaker 1: offers you an interesting opportunity or a job, it doesn't 594 00:31:54,680 --> 00:31:58,200 Speaker 1: mean you're reading insurance policies all day. You might be 595 00:31:58,280 --> 00:32:01,680 Speaker 1: marketing insurance company. It doesn't mean and you're making jewelry. 596 00:32:01,760 --> 00:32:03,880 Speaker 1: It's a product. You might be marketing the product, or 597 00:32:03,880 --> 00:32:06,520 Speaker 1: you might be making jewelry. Years ago, I remember interviewing 598 00:32:06,520 --> 00:32:07,920 Speaker 1: for a bunch of different jobs, and one of them 599 00:32:07,960 --> 00:32:10,080 Speaker 1: was to work at ACT Division, long before it was 600 00:32:10,080 --> 00:32:13,720 Speaker 1: this multibillion dollar company. And you know, maybe I would 601 00:32:13,760 --> 00:32:16,480 Speaker 1: have gotten a job as an assistant and gotten stock options, 602 00:32:16,600 --> 00:32:20,360 Speaker 1: and you know, been living in Roy Croc's secretary at 603 00:32:20,360 --> 00:32:22,040 Speaker 1: the time. Her house is the biggest house in Palm 604 00:32:22,080 --> 00:32:24,520 Speaker 1: Beach because she was the assistant to the head of McDonald's. 605 00:32:24,680 --> 00:32:26,720 Speaker 1: Point being, you're on the road. You don't know where 606 00:32:26,760 --> 00:32:29,520 Speaker 1: it's gonna take you, whether it's jewelry, cars, insurance, webs 607 00:32:29,640 --> 00:32:34,040 Speaker 1: liquor reality TV. You'll get there or you won't get there. 608 00:32:34,040 --> 00:32:36,400 Speaker 1: In the journey will be so fun. What car do 609 00:32:36,480 --> 00:32:38,600 Speaker 1: you drive? And what does your husband have? I have 610 00:32:38,920 --> 00:32:42,600 Speaker 1: the new Escalade. He has an x T six. Okay, 611 00:32:42,640 --> 00:32:45,280 Speaker 1: so the car behind you was called the Lyric i 612 00:32:45,440 --> 00:32:50,360 Speaker 1: Q and it's the first Cadillac EV electric vehicle. It's 613 00:32:50,400 --> 00:32:53,480 Speaker 1: called the Lyric and it's spelled l Y r i 614 00:32:53,680 --> 00:32:58,200 Speaker 1: Q Oh, so how is the transition into being e 615 00:32:58,360 --> 00:33:02,840 Speaker 1: V brand? So Cattle will be the leading branded GM 616 00:33:03,040 --> 00:33:06,440 Speaker 1: that will be all electric. And as Steve Carlyle says, 617 00:33:06,880 --> 00:33:08,680 Speaker 1: it's going to be the end of the ICE age. 618 00:33:08,920 --> 00:33:12,320 Speaker 1: So ICE is an internal combustion engine and Cadillac will 619 00:33:12,320 --> 00:33:15,680 Speaker 1: be leading the charge from internal combustion to e V. 620 00:33:16,000 --> 00:33:18,479 Speaker 1: So we're going to have an all electric lineup by 621 00:33:18,480 --> 00:33:22,200 Speaker 1: the end of the decade. Wow, that's amazing. All right, Well, 622 00:33:22,240 --> 00:33:26,120 Speaker 1: I'm gonna jump on that bandwagon too, amazing. It's your 623 00:33:26,200 --> 00:33:30,480 Speaker 1: job to know what people are feeling, thinking, doing, saying, buying, 624 00:33:31,040 --> 00:33:32,840 Speaker 1: and what was happening six months ago is not the 625 00:33:32,880 --> 00:33:36,240 Speaker 1: same as now. So are people in the dull drums 626 00:33:36,240 --> 00:33:40,400 Speaker 1: because it's enough already and it's depressing our people wanting 627 00:33:40,560 --> 00:33:44,160 Speaker 1: entertainment and superficiality. Are people hopeful because some of their 628 00:33:44,160 --> 00:33:47,560 Speaker 1: family members are getting a vaccine? Do people have deal fatigue? 629 00:33:48,040 --> 00:33:51,040 Speaker 1: Where are people? What are they doing, saying, feeling and 630 00:33:51,160 --> 00:33:55,840 Speaker 1: buying right now? I think people definitely have fatigue with 631 00:33:55,920 --> 00:33:59,760 Speaker 1: this situation, but they're definitely feeling more hopeful and starting 632 00:33:59,800 --> 00:34:03,520 Speaker 1: to venture out and do things more. It's been very interesting. 633 00:34:03,760 --> 00:34:07,880 Speaker 1: Normally we launch an ad campaign, and that ad campaign, 634 00:34:08,080 --> 00:34:12,120 Speaker 1: will you know, go for several months, and during the pandemic, 635 00:34:12,280 --> 00:34:15,520 Speaker 1: things were changing so quickly that first of all, we 636 00:34:15,640 --> 00:34:18,359 Speaker 1: produced a TV spot in less than seven days because 637 00:34:18,400 --> 00:34:21,200 Speaker 1: we had one on the air that was just not 638 00:34:21,440 --> 00:34:24,279 Speaker 1: right for when everything went into lockdown. You had to 639 00:34:24,320 --> 00:34:27,560 Speaker 1: have the somber music, here's what we're gonna do for you, 640 00:34:27,640 --> 00:34:30,200 Speaker 1: like quiet commercial, and we were one of the first 641 00:34:30,239 --> 00:34:32,600 Speaker 1: to do that. I was extremely proud of my team 642 00:34:32,640 --> 00:34:34,600 Speaker 1: for how quickly they pulled that together and got that 643 00:34:34,640 --> 00:34:38,960 Speaker 1: on air. We then were changing our messaging about every 644 00:34:39,040 --> 00:34:43,040 Speaker 1: two weeks because the way people felt and what was 645 00:34:43,120 --> 00:34:45,279 Speaker 1: going on in all the different regions was changing so 646 00:34:45,400 --> 00:34:49,520 Speaker 1: quickly that we had to change the messaging because if 647 00:34:49,560 --> 00:34:52,719 Speaker 1: you had your pre pandemic commercial on on week two 648 00:34:52,719 --> 00:34:56,080 Speaker 1: of the pandemic, you sounded totally off. If you had 649 00:34:56,160 --> 00:35:00,120 Speaker 1: your We're so sorry this is happening, here's what we're 650 00:35:00,120 --> 00:35:02,799 Speaker 1: gonna do with the sad music, if you had that 651 00:35:02,920 --> 00:35:06,000 Speaker 1: on four weeks later, you were way off. So it 652 00:35:06,080 --> 00:35:10,279 Speaker 1: was really interesting to follow consumer sentiment and to make 653 00:35:10,280 --> 00:35:12,600 Speaker 1: sure that our messaging was on point. But right now 654 00:35:12,960 --> 00:35:18,120 Speaker 1: we're definitely way more into hopefulness. I admire what you're doing, 655 00:35:18,480 --> 00:35:20,520 Speaker 1: and I think you're I mean, first of all, I 656 00:35:20,560 --> 00:35:22,279 Speaker 1: have an escalated I have for a long time. My 657 00:35:22,320 --> 00:35:25,680 Speaker 1: new show, The Big Shot with Bethany is going to 658 00:35:25,760 --> 00:35:29,520 Speaker 1: be on HBO Max and it's littered with an escalated 659 00:35:29,560 --> 00:35:31,960 Speaker 1: and I literally said to them, this is like a 660 00:35:32,000 --> 00:35:35,600 Speaker 1: free commercial on a major hot streamer, and the Cadillac 661 00:35:35,719 --> 00:35:39,480 Speaker 1: is like a star in the show. So you're welcome. Anyway, 662 00:35:39,560 --> 00:35:41,439 Speaker 1: It's so nice to meet you, and I'm so glad 663 00:35:41,480 --> 00:35:42,719 Speaker 1: you took the time to be here. I know you're 664 00:35:42,800 --> 00:35:45,960 Speaker 1: very busy, and it's great what you're doing, and it's 665 00:35:46,000 --> 00:35:48,600 Speaker 1: good how you're being so socially conscious about what's going on. 666 00:35:48,800 --> 00:35:51,319 Speaker 1: And I just love the conversation. Thank you so much. 667 00:35:55,320 --> 00:35:58,279 Speaker 1: So that was also great. E the CMO of Cadillac, 668 00:35:58,480 --> 00:36:00,920 Speaker 1: and to be the chief more running officer of a 669 00:36:01,000 --> 00:36:06,560 Speaker 1: brand like Cadillac is a big, big, powerful job in 670 00:36:06,760 --> 00:36:11,480 Speaker 1: what many people really deemed to be a male driven, 671 00:36:11,640 --> 00:36:15,560 Speaker 1: no pun intended world, the automobile industry. So I like 672 00:36:15,760 --> 00:36:20,000 Speaker 1: to have women on who are in power positions and 673 00:36:20,040 --> 00:36:23,279 Speaker 1: what has traditionally been a man's world, and for you 674 00:36:23,360 --> 00:36:26,440 Speaker 1: to just hear what their path has been and how 675 00:36:26,520 --> 00:36:29,399 Speaker 1: their path, and their trajectory has been non traditional and 676 00:36:29,760 --> 00:36:35,080 Speaker 1: circuitous and interesting. And a woman going from jewelry and 677 00:36:35,840 --> 00:36:38,520 Speaker 1: creating a website to being in the insurance industry to 678 00:36:38,560 --> 00:36:42,200 Speaker 1: working at Cadillac, and you know, being in a creative 679 00:36:42,280 --> 00:36:46,040 Speaker 1: role there. So sometimes you know, I'll have Dave Portnoy 680 00:36:46,120 --> 00:36:48,200 Speaker 1: or Dana White the head of the UFC. Then I'll 681 00:36:48,200 --> 00:36:52,560 Speaker 1: have Hillary Clinton or Chelsea Handler. It doesn't matter what 682 00:36:52,680 --> 00:36:56,000 Speaker 1: they have done or where they work. It's about their path. 683 00:36:56,280 --> 00:36:58,920 Speaker 1: And I think that you can find something interesting everywhere 684 00:36:59,239 --> 00:37:03,000 Speaker 1: and here. To go from all of these different industries 685 00:37:03,040 --> 00:37:06,000 Speaker 1: to working at Cadillac, to go that corporate path is 686 00:37:06,200 --> 00:37:09,320 Speaker 1: very different than my path. So I can speak to 687 00:37:09,320 --> 00:37:12,439 Speaker 1: you about my path. We do not know the corporate path. 688 00:37:12,560 --> 00:37:15,880 Speaker 1: We don't understand what it means to navigate working in 689 00:37:15,920 --> 00:37:18,279 Speaker 1: a man's world, working in what they call the c suite. 690 00:37:18,320 --> 00:37:19,839 Speaker 1: I still don't even know what that means. Someone will 691 00:37:19,840 --> 00:37:22,840 Speaker 1: tell me working in a conference room, playing the game, 692 00:37:23,400 --> 00:37:26,279 Speaker 1: having to run it up the flagpole park that no 693 00:37:26,400 --> 00:37:28,920 Speaker 1: con intended. Because she works at Cadillac and all of 694 00:37:28,960 --> 00:37:32,960 Speaker 1: that corporate lingo and language and temperature and not being 695 00:37:33,000 --> 00:37:35,200 Speaker 1: toned to death and all that matters now, so I 696 00:37:35,200 --> 00:37:37,960 Speaker 1: think it's important for us to hear conversations from people 697 00:37:38,360 --> 00:37:41,640 Speaker 1: who have really navigated very different industries, and I think 698 00:37:41,640 --> 00:37:44,919 Speaker 1: Melissa helped with a lot of takeaway about self care 699 00:37:45,560 --> 00:37:48,560 Speaker 1: and taking chances, and there aren't many chances to be 700 00:37:48,640 --> 00:37:51,680 Speaker 1: taken within the corporate landscape, so I think that's always 701 00:37:51,719 --> 00:38:02,080 Speaker 1: interesting to hear Just Be hosted by me Bethany Frankole. 702 00:38:02,360 --> 00:38:05,360 Speaker 1: Our managing producer is Fiona Smith, and our producer is 703 00:38:05,400 --> 00:38:08,960 Speaker 1: Stephanie Stender. Sarah Katnak is our assistant producer, and our 704 00:38:08,960 --> 00:38:12,840 Speaker 1: development Executive is Nayantara Royal. Just Be as a production 705 00:38:12,880 --> 00:38:16,279 Speaker 1: of the Real Productions and Endeavor Content. This episode was 706 00:38:16,360 --> 00:38:19,400 Speaker 1: mixed by Sam Bear. To catch more moments from the show, 707 00:38:19,600 --> 00:38:26,200 Speaker 1: follow us on Instagram at Just Be with Bethany