1 00:00:00,240 --> 00:00:00,640 Speaker 1: CBD. 2 00:00:00,760 --> 00:00:03,120 Speaker 2: A lot of people say snake oil type claims it's 3 00:00:03,120 --> 00:00:06,279 Speaker 2: a cure all, etc. It's a tool in the toolbox 4 00:00:06,320 --> 00:00:10,399 Speaker 2: that can complement your wellness routines. It is not going 5 00:00:10,440 --> 00:00:14,240 Speaker 2: to be the silver bullet, the hard push, the cure, 6 00:00:14,280 --> 00:00:17,880 Speaker 2: all one and done. And I also hate solutions that 7 00:00:18,160 --> 00:00:24,160 Speaker 2: aggressively overbalance because if you're seeing symptoms arise, typically it's 8 00:00:24,160 --> 00:00:28,600 Speaker 2: from small changes that can create compounding effects over time. 9 00:00:43,080 --> 00:00:46,520 Speaker 3: Hey everyone, Emily a body here bringing you another installment 10 00:00:46,680 --> 00:00:50,559 Speaker 3: of Hurdle moment from Hurdle on today's show. I am 11 00:00:50,640 --> 00:00:53,120 Speaker 3: chatting to you all about CBD. 12 00:00:53,240 --> 00:00:53,680 Speaker 4: That's right. 13 00:00:53,760 --> 00:00:58,640 Speaker 3: I am answering your big CBD questions with the help 14 00:00:58,880 --> 00:01:02,520 Speaker 3: of Max Pulling, the director of Innovation at Beam. 15 00:01:02,960 --> 00:01:05,440 Speaker 4: Now. I know Beam may. 16 00:01:05,280 --> 00:01:07,800 Speaker 3: Sound familiar to you, and that is because Beam is 17 00:01:07,840 --> 00:01:11,240 Speaker 3: a long time sponsor of the show and a partner 18 00:01:11,640 --> 00:01:14,520 Speaker 3: of mine. But I knew I had to go to 19 00:01:14,840 --> 00:01:18,039 Speaker 3: the experts to get the details on what we needed 20 00:01:18,080 --> 00:01:22,680 Speaker 3: to know. Here is what I know going into this conversation. 21 00:01:22,840 --> 00:01:24,880 Speaker 4: A couple of things. Actually, I know a few things. 22 00:01:24,920 --> 00:01:27,440 Speaker 3: The first thing that I know is that at this point, 23 00:01:27,520 --> 00:01:31,160 Speaker 3: according to a twenty nineteen Gallup poll, sixty four percent 24 00:01:31,240 --> 00:01:36,400 Speaker 3: of Americans are familiar with CBD and or CBD products. 25 00:01:36,600 --> 00:01:40,679 Speaker 3: According to twenty nineteen research from Consumer Reports and estimated 26 00:01:40,760 --> 00:01:46,680 Speaker 3: sixty four million Americans, sixty four million have tried CBD 27 00:01:46,800 --> 00:01:49,400 Speaker 3: in the last twenty four months. 28 00:01:49,440 --> 00:01:51,040 Speaker 4: Of those who use. 29 00:01:50,920 --> 00:01:54,560 Speaker 3: CBD, twenty two percent said it helped them supplement or 30 00:01:54,600 --> 00:01:58,160 Speaker 3: replace prescriptions or over the counter options. 31 00:01:58,400 --> 00:02:00,000 Speaker 4: Here's my take on CBD. 32 00:02:00,080 --> 00:02:02,960 Speaker 3: I was hesitant on the whole shebang because I didn't 33 00:02:03,040 --> 00:02:05,040 Speaker 3: like that I didn't exactly know what I was putting 34 00:02:05,080 --> 00:02:08,840 Speaker 3: into my body. Thankfully, Max helps to shed a lot 35 00:02:08,840 --> 00:02:12,120 Speaker 3: of light on exactly what CBD is, the different ways 36 00:02:12,200 --> 00:02:15,600 Speaker 3: that we can use CBD, and the potential benefits that 37 00:02:15,720 --> 00:02:18,440 Speaker 3: it can have. He's also really transparent on the fact 38 00:02:18,440 --> 00:02:20,679 Speaker 3: that there is a lot of research to be done, 39 00:02:20,680 --> 00:02:23,200 Speaker 3: and we talk about why that is. Why isn't there 40 00:02:23,240 --> 00:02:27,239 Speaker 3: more research on CBD when it is such a thriving industry. 41 00:02:27,440 --> 00:02:30,880 Speaker 3: I actually found statistics online that in twenty nineteen, the 42 00:02:30,960 --> 00:02:35,080 Speaker 3: consumer sales of CBD products was eight hundred and forty 43 00:02:35,240 --> 00:02:40,400 Speaker 3: five million dollars. In twenty twenty one, it is projected 44 00:02:40,800 --> 00:02:44,440 Speaker 3: to go up to one point six billion. 45 00:02:45,120 --> 00:02:48,440 Speaker 4: I know, it's insane, so it's important that we learn 46 00:02:48,480 --> 00:02:48,800 Speaker 4: about it. 47 00:02:48,840 --> 00:02:51,560 Speaker 3: I'm grateful to Max for all of his helpful intel, 48 00:02:51,919 --> 00:02:54,520 Speaker 3: of course, because Beam is a partner. If you are 49 00:02:54,560 --> 00:02:58,080 Speaker 3: interested in getting in on the CBD game after listening 50 00:02:58,080 --> 00:03:00,240 Speaker 3: to this episode, I have a discount for you. Head 51 00:03:00,240 --> 00:03:02,840 Speaker 3: on over to BEAMTLC dot com. That's e E A 52 00:03:03,120 --> 00:03:06,440 Speaker 3: m TLC dot com and use the code Hurdle at 53 00:03:06,520 --> 00:03:09,480 Speaker 3: checkout for at least fifteen percent off. And I say 54 00:03:09,520 --> 00:03:12,360 Speaker 3: it like that because if you go for a subscription, 55 00:03:12,480 --> 00:03:15,320 Speaker 3: which is already twenty percent off, then you can get 56 00:03:15,400 --> 00:03:19,440 Speaker 3: up to a thirty five percent discount. My personal favorites 57 00:03:19,520 --> 00:03:22,960 Speaker 3: the Beam Dream powder. It tastes like a delicious cinnamon 58 00:03:23,040 --> 00:03:26,160 Speaker 3: hot chocolate. It helps me sleep better, a great combination 59 00:03:26,320 --> 00:03:30,799 Speaker 3: of their nano CBDBSHI, lcnin, magnesium, melatonin, so much good 60 00:03:30,800 --> 00:03:33,760 Speaker 3: stuff in there. And also, I love, love love their 61 00:03:33,840 --> 00:03:37,280 Speaker 3: focus capsules which help me just get in my groove 62 00:03:37,560 --> 00:03:38,760 Speaker 3: during the workday. 63 00:03:39,120 --> 00:03:41,160 Speaker 4: Like I said, I learned a lot in this episode. 64 00:03:41,200 --> 00:03:42,280 Speaker 4: You got to stick with it. 65 00:03:42,360 --> 00:03:45,360 Speaker 3: I know that there are some big words here. Props 66 00:03:45,360 --> 00:03:47,960 Speaker 3: to Max for knowing how to pronounce all of them. 67 00:03:48,120 --> 00:03:50,680 Speaker 3: A lot of great info to help us make more 68 00:03:50,800 --> 00:03:52,080 Speaker 3: informed decisions. 69 00:03:52,160 --> 00:03:53,080 Speaker 4: Going forward. 70 00:03:53,480 --> 00:03:55,600 Speaker 3: Shout out to the Hurdle book Club if you are 71 00:03:55,640 --> 00:03:58,520 Speaker 3: listening to this on release day, we are meeting tonight 72 00:03:58,560 --> 00:04:01,400 Speaker 3: on April twenty first, Really looking forward to that. The 73 00:04:01,480 --> 00:04:03,560 Speaker 3: link to register if you haven't done so yet is 74 00:04:03,600 --> 00:04:05,840 Speaker 3: in at the show notes. Also, make sure you're following 75 00:04:05,880 --> 00:04:09,440 Speaker 3: along with Hurdle on social media. I have been getting 76 00:04:09,480 --> 00:04:13,120 Speaker 3: after that at Hurdle Podcast, Instagram, game, and I would 77 00:04:13,160 --> 00:04:16,760 Speaker 3: love for you to double tap to message to DM 78 00:04:17,080 --> 00:04:20,440 Speaker 3: to repost all the things. It's the best. I love 79 00:04:20,480 --> 00:04:24,560 Speaker 3: interacting with you guys. My gratitude is off the charts 80 00:04:24,880 --> 00:04:34,200 Speaker 3: with that. Let's get to hurdling today. I am sitting 81 00:04:34,200 --> 00:04:37,479 Speaker 3: down with Max Pulling. He is the director of Innovation 82 00:04:38,080 --> 00:04:39,839 Speaker 3: at Beam. How are you doing today? 83 00:04:39,880 --> 00:04:40,200 Speaker 4: Max? 84 00:04:40,440 --> 00:04:42,200 Speaker 1: I'm doing great. How are you today? 85 00:04:42,560 --> 00:04:45,360 Speaker 3: I'm doing great as well. So I was excited to 86 00:04:45,640 --> 00:04:47,280 Speaker 3: bring you on here today because it just felt like 87 00:04:47,320 --> 00:04:48,960 Speaker 3: a natural way to get into a lot of the 88 00:04:49,040 --> 00:04:53,080 Speaker 3: questions that I had surrounding CBD. So I think, first 89 00:04:53,080 --> 00:04:56,119 Speaker 3: and foremost, I mentioned you're the director of Innovation at Beam, 90 00:04:56,360 --> 00:04:57,880 Speaker 3: So why don't you talk to us a little bit 91 00:04:57,880 --> 00:04:59,719 Speaker 3: about what that actually entails. 92 00:05:00,240 --> 00:05:02,680 Speaker 2: Yeah, it's a really fun title, and I take it 93 00:05:02,720 --> 00:05:05,480 Speaker 2: pretty seriously from its core in that my goal is 94 00:05:05,520 --> 00:05:08,560 Speaker 2: to innovate products for Beam to keep moving in the 95 00:05:08,600 --> 00:05:09,240 Speaker 2: forefront of. 96 00:05:09,200 --> 00:05:09,920 Speaker 1: Health and wellness. 97 00:05:11,080 --> 00:05:14,200 Speaker 2: That We've started with a strong focus in cannabinoids and 98 00:05:14,240 --> 00:05:17,720 Speaker 2: CBD what we call broad spectrum hemp oil, and we've 99 00:05:17,720 --> 00:05:22,080 Speaker 2: moved on to some very intriguing complementary stack products that 100 00:05:22,120 --> 00:05:25,599 Speaker 2: are designed towards our four functional pillars. With that, I'm 101 00:05:25,640 --> 00:05:29,720 Speaker 2: in charge of not only developing and formulating these supplement 102 00:05:29,760 --> 00:05:33,680 Speaker 2: stacks and ingredients, but also working with our consumers to 103 00:05:33,720 --> 00:05:37,080 Speaker 2: make sure that their core pain points are answered properly, 104 00:05:37,600 --> 00:05:42,120 Speaker 2: that the products are formatted in a high productive, deliverable 105 00:05:43,000 --> 00:05:46,320 Speaker 2: something that's easy, convenient, natural, you don't feel like you're 106 00:05:46,480 --> 00:05:50,320 Speaker 2: just forcing this into your day and your habit. I 107 00:05:50,360 --> 00:05:53,640 Speaker 2: also work on all of our procurement, our packaging, our purchasing, 108 00:05:53,680 --> 00:05:57,000 Speaker 2: and our operations logistics. So I've got a background in 109 00:05:57,080 --> 00:06:00,400 Speaker 2: cannabinoid products that actually came from a personal journey of 110 00:06:00,400 --> 00:06:02,560 Speaker 2: my own health and wellness goals with my wife and 111 00:06:03,200 --> 00:06:06,200 Speaker 2: my own venture across the last seven to eight years, 112 00:06:06,720 --> 00:06:09,719 Speaker 2: and it led me to the doorstep with Beam, and 113 00:06:09,760 --> 00:06:11,839 Speaker 2: over the last eighteen months, I think this has been 114 00:06:12,360 --> 00:06:14,640 Speaker 2: the best opportunity I could find for myself to have 115 00:06:14,680 --> 00:06:18,200 Speaker 2: an impact on overall health and wellness journeys for other 116 00:06:18,240 --> 00:06:19,760 Speaker 2: people as well well. 117 00:06:19,800 --> 00:06:21,800 Speaker 3: I mean, you can't hint at that and then not 118 00:06:21,960 --> 00:06:24,479 Speaker 3: like shed a little bit of light about how CBD 119 00:06:24,640 --> 00:06:27,400 Speaker 3: has helped you personally. So let's chat on that for 120 00:06:27,400 --> 00:06:30,000 Speaker 3: a second before we just dive into some of the basics. 121 00:06:30,360 --> 00:06:34,400 Speaker 2: Sure, So, about twoenty twelve, my wife and I were 122 00:06:34,440 --> 00:06:37,680 Speaker 2: living in Costa Mesa, and unfortunately, she was starting to 123 00:06:38,000 --> 00:06:41,800 Speaker 2: exhibit symptoms of degenerative disc disease. And this is an 124 00:06:41,839 --> 00:06:45,119 Speaker 2: hereditary kind of spine degeneration of the disks in between 125 00:06:45,160 --> 00:06:47,560 Speaker 2: your vertebrae, and it was affecting her L five and 126 00:06:47,680 --> 00:06:49,400 Speaker 2: S one, which is kind of right at the pivot 127 00:06:49,440 --> 00:06:52,560 Speaker 2: of your lower back. And with that it became so 128 00:06:52,640 --> 00:06:58,160 Speaker 2: debilitating that she slowly progressed to unemployment until eventually unemployment 129 00:06:58,240 --> 00:07:01,560 Speaker 2: ran out due to health and day disability. And from 130 00:07:01,640 --> 00:07:05,640 Speaker 2: there we had this real issue of her low quality 131 00:07:05,680 --> 00:07:09,160 Speaker 2: of life pain management pharmaceuticals. 132 00:07:09,760 --> 00:07:11,000 Speaker 1: Just overall, the. 133 00:07:10,960 --> 00:07:13,680 Speaker 2: Woman I married was no longer able to enjoy life 134 00:07:13,720 --> 00:07:16,280 Speaker 2: at the quality she wanted to, and it became the 135 00:07:16,280 --> 00:07:19,080 Speaker 2: most important thing for me in my life. So I 136 00:07:19,240 --> 00:07:21,440 Speaker 2: was fortunate to be in a position in my career 137 00:07:21,880 --> 00:07:25,200 Speaker 2: where I could walk away. We sold our house, we 138 00:07:25,280 --> 00:07:27,480 Speaker 2: sold everything we owned that didn't fit in an RV, 139 00:07:28,080 --> 00:07:31,680 Speaker 2: and we ended up traveling to western coast from Tijuana 140 00:07:31,720 --> 00:07:35,480 Speaker 2: to British Columbia. I retired quote unquote for six months 141 00:07:35,480 --> 00:07:38,160 Speaker 2: and I had the ability to do so, and we 142 00:07:38,280 --> 00:07:41,800 Speaker 2: just kind of vagabond wanderlusted up and down the coast 143 00:07:41,880 --> 00:07:45,080 Speaker 2: for the summer twenty fifteen, and that's when we really 144 00:07:45,120 --> 00:07:49,840 Speaker 2: started focusing on using CBD and cannabinoid therapies to reduce 145 00:07:50,120 --> 00:07:58,040 Speaker 2: dependency on pharmacological type supplements, whether that's opioids, neural transmitted inhibitors, 146 00:07:58,120 --> 00:07:59,800 Speaker 2: like all sorts of other things that my wife was. 147 00:08:01,000 --> 00:08:03,440 Speaker 2: We found a ton of side effects, a ton of 148 00:08:03,440 --> 00:08:06,960 Speaker 2: other issues with it, and at twenty five, twenty six 149 00:08:07,040 --> 00:08:09,600 Speaker 2: years old, back surgery was not something that we were 150 00:08:09,640 --> 00:08:13,480 Speaker 2: wanting to consider. My father's had three back surgeries, her 151 00:08:13,520 --> 00:08:18,000 Speaker 2: father's had three or four various back surgeries on his head, next, shoulders, etc. 152 00:08:18,760 --> 00:08:21,360 Speaker 2: And it was not something that at that point in 153 00:08:21,360 --> 00:08:24,400 Speaker 2: your life you want to live another seventy five years with. 154 00:08:25,240 --> 00:08:27,080 Speaker 1: So we look to what. 155 00:08:27,200 --> 00:08:31,080 Speaker 2: Homeopathy type solutions were available, including acupuncture and mind of 156 00:08:31,160 --> 00:08:35,720 Speaker 2: fulness and all sorts of other things. But CBD really 157 00:08:35,800 --> 00:08:40,959 Speaker 2: seemed to provide a rounded, overall effect for my wife's 158 00:08:40,960 --> 00:08:46,080 Speaker 2: health that other pharmaceuticals could not bring to her. She 159 00:08:46,200 --> 00:08:48,439 Speaker 2: saw a lot of reduction of overall like I call 160 00:08:48,440 --> 00:08:51,720 Speaker 2: it pain volume, things of that nature. But these are 161 00:08:51,760 --> 00:08:55,760 Speaker 2: her inodotal experiences. I'm not a medical doctor. I can't 162 00:08:55,760 --> 00:08:59,120 Speaker 2: give medical advice. It's also her personal journey. I'm just 163 00:08:59,200 --> 00:09:03,240 Speaker 2: kind of her health guide or facilitator, if you will. 164 00:09:03,600 --> 00:09:06,800 Speaker 2: But that sparked me into really learning and educating myself 165 00:09:06,880 --> 00:09:11,560 Speaker 2: through like hemp and cannabinoid production. And when we finally 166 00:09:11,640 --> 00:09:14,719 Speaker 2: ended up in Fort Collins, Colorado, I took a job 167 00:09:14,760 --> 00:09:17,720 Speaker 2: at a rather large cannabis dispensary as a marketing manager. 168 00:09:18,320 --> 00:09:20,160 Speaker 2: And I had already been doing marketing and a lot 169 00:09:20,200 --> 00:09:23,280 Speaker 2: of it and development and things of that nature, and 170 00:09:23,360 --> 00:09:26,600 Speaker 2: it led me into the cannabis market in where I 171 00:09:26,720 --> 00:09:31,720 Speaker 2: became quickly a like inside industry knowledge based expert because 172 00:09:31,720 --> 00:09:34,160 Speaker 2: I worked at a very large retail establishment and I 173 00:09:34,160 --> 00:09:37,160 Speaker 2: made a lot of consumer education product choices, and then 174 00:09:37,200 --> 00:09:41,239 Speaker 2: I disseminated that information out to my teams held internal trainings. 175 00:09:41,400 --> 00:09:43,440 Speaker 2: Wanted to make sure the quality of service that we 176 00:09:43,520 --> 00:09:45,560 Speaker 2: provided at that facility. 177 00:09:45,200 --> 00:09:46,960 Speaker 1: Gave you more knowledge than I don't know. 178 00:09:47,000 --> 00:09:49,440 Speaker 2: Man, it's green smoke it, you know, that type of thing, 179 00:09:50,040 --> 00:09:56,880 Speaker 2: and really using other cannabinoids besides THHC to provide health 180 00:09:56,960 --> 00:10:01,000 Speaker 2: and wellness results that were otherwise difficult to achieve with 181 00:10:01,080 --> 00:10:03,160 Speaker 2: other options. 182 00:10:03,559 --> 00:10:07,640 Speaker 3: For you versus your wife, you said a reduction in 183 00:10:07,679 --> 00:10:11,400 Speaker 3: the pain volume as you as you termed it. With 184 00:10:11,480 --> 00:10:16,040 Speaker 3: your personal use of CBD, what have you experienced For me? 185 00:10:16,240 --> 00:10:19,040 Speaker 2: I find that it really helps me with my morning 186 00:10:19,080 --> 00:10:23,559 Speaker 2: and stress and mood regulation. I'm a very high output 187 00:10:23,920 --> 00:10:27,120 Speaker 2: type person. I always want to be at one hundred 188 00:10:27,120 --> 00:10:29,560 Speaker 2: and five percent, and for me, that can lead to 189 00:10:29,800 --> 00:10:33,040 Speaker 2: my brain doesn't shut off. I have that constant weight 190 00:10:33,080 --> 00:10:33,720 Speaker 2: in my shoulders. 191 00:10:33,760 --> 00:10:34,319 Speaker 1: I call it my. 192 00:10:34,679 --> 00:10:39,000 Speaker 2: Shoulder earrings that I like to wear, and so with that, 193 00:10:39,360 --> 00:10:42,120 Speaker 2: I feel that CBD in my regimen really helps me 194 00:10:42,360 --> 00:10:45,040 Speaker 2: reduce and control some of that. I also found that 195 00:10:45,040 --> 00:10:47,400 Speaker 2: once I moved out of Southern California, I have a 196 00:10:47,440 --> 00:10:50,800 Speaker 2: social anxiety that I was unaware of. I simply thought 197 00:10:50,840 --> 00:10:54,160 Speaker 2: that the high density living and urban population type living 198 00:10:54,200 --> 00:10:57,200 Speaker 2: stuff was the norm, and that's just how you feel 199 00:10:57,280 --> 00:11:00,439 Speaker 2: when you go out in society, and for os is 200 00:11:00,440 --> 00:11:03,640 Speaker 2: a smaller metropolitan area, and so I really was able 201 00:11:03,640 --> 00:11:05,520 Speaker 2: to step away from that. Now I can see that 202 00:11:05,679 --> 00:11:08,800 Speaker 2: even just a costco run for me, little dip of 203 00:11:08,840 --> 00:11:12,120 Speaker 2: CBD probably helps me on the way through the checkout line. 204 00:11:12,600 --> 00:11:13,560 Speaker 4: Oh I love this. 205 00:11:13,760 --> 00:11:16,760 Speaker 3: Maybe I should advise my father for his regular costco 206 00:11:16,840 --> 00:11:20,160 Speaker 3: trips to also indulge in some CBD. 207 00:11:20,720 --> 00:11:23,240 Speaker 2: You know, it's something that helps me. I don't think 208 00:11:23,320 --> 00:11:26,520 Speaker 2: it's a solution, cure all anything of that nature. That's 209 00:11:26,559 --> 00:11:28,520 Speaker 2: one of the big things that I hate about our 210 00:11:28,600 --> 00:11:31,480 Speaker 2: industry is that it's been treated like such a snake 211 00:11:31,520 --> 00:11:34,880 Speaker 2: oil commodity, and it's been so sensationalized by the media 212 00:11:35,000 --> 00:11:39,040 Speaker 2: for headlines that, oh, CBD cured, blah blah blah. There's 213 00:11:39,080 --> 00:11:41,839 Speaker 2: still a ton of medical research coming out here, and 214 00:11:42,200 --> 00:11:45,000 Speaker 2: you don't need CBD infused into your bed sheets. 215 00:11:45,400 --> 00:11:46,360 Speaker 4: I hear you, I hear you. 216 00:11:46,440 --> 00:11:50,360 Speaker 3: Okay, So let's break it down like literally, starting from 217 00:11:50,400 --> 00:11:53,240 Speaker 3: the very beginning here. So when someone says to you, 218 00:11:53,600 --> 00:11:55,520 Speaker 3: what is CBD, what do you tell them? 219 00:11:55,800 --> 00:12:00,960 Speaker 2: CBD is one molecule extracted from the plant or the 220 00:12:01,000 --> 00:12:02,920 Speaker 2: cannabis plant period. 221 00:12:03,000 --> 00:12:04,080 Speaker 4: That's a period. 222 00:12:04,920 --> 00:12:09,240 Speaker 2: Now, if we want to get really overarching total. CBD 223 00:12:09,320 --> 00:12:13,120 Speaker 2: is a cannabinoid, right, it stands for cannabi dial. Cannabi 224 00:12:13,200 --> 00:12:15,880 Speaker 2: dial A lot of people will say is a non psychoactive, 225 00:12:16,000 --> 00:12:19,120 Speaker 2: but that's not true. It still interacts with neurotransmitters in 226 00:12:19,160 --> 00:12:23,719 Speaker 2: your brain, so it has psychoactivity. However, it's not intoxicated, 227 00:12:24,120 --> 00:12:27,280 Speaker 2: so you're not going to feel any mental altered state 228 00:12:27,600 --> 00:12:31,760 Speaker 2: when you imbibe something like CBD. What's really neat about 229 00:12:31,800 --> 00:12:34,360 Speaker 2: it is that CBD can kind of well call that 230 00:12:34,480 --> 00:12:39,079 Speaker 2: just a placeholder for non intoxicating cannabinoids, but it interacts 231 00:12:39,080 --> 00:12:42,760 Speaker 2: with your endocannabinoid system. And this was only discovered as 232 00:12:42,840 --> 00:12:45,960 Speaker 2: late as the nineties. But you have an internal system 233 00:12:46,040 --> 00:12:50,080 Speaker 2: in your body that is regulated by cannabinoids or endocannabinoids 234 00:12:50,120 --> 00:12:54,440 Speaker 2: from inside your body. Specifically, this is typically anatomide. 235 00:12:54,120 --> 00:12:57,320 Speaker 1: Or two AG. There's also two other endocannabinoids. 236 00:12:57,360 --> 00:13:00,720 Speaker 2: But point being, we have about four regulatory nabinoids in 237 00:13:00,760 --> 00:13:05,480 Speaker 2: our body. Phido cannabinoids come from outside the body. That's 238 00:13:05,640 --> 00:13:10,920 Speaker 2: endo is inside. Fido's outside. We have CBD, THHC, CBC, CBG, 239 00:13:11,120 --> 00:13:13,520 Speaker 2: there's a million different ones. It's actually about one hundred 240 00:13:13,520 --> 00:13:16,520 Speaker 2: and forty that we know. But there's basically the big five, 241 00:13:17,120 --> 00:13:20,960 Speaker 2: and that's CBD, THHC. Then we get into what we 242 00:13:21,000 --> 00:13:26,400 Speaker 2: call minors CBC, CBG CBN. Broad spectrum and full spectrum 243 00:13:26,400 --> 00:13:28,600 Speaker 2: oils is kind of where this gets tricky, and then 244 00:13:28,640 --> 00:13:32,440 Speaker 2: there's isolates. Full spectrum oils are going to include everything 245 00:13:32,520 --> 00:13:33,800 Speaker 2: extracted out of a plant. 246 00:13:34,280 --> 00:13:35,520 Speaker 1: Broad spectrum are going. 247 00:13:35,440 --> 00:13:38,400 Speaker 2: To have a little slice of that removed, typically the THHC. 248 00:13:39,559 --> 00:13:43,160 Speaker 2: The other big difference is like hemp and marijuana, they're 249 00:13:43,240 --> 00:13:47,640 Speaker 2: both cannabis, but one has been bred so that the 250 00:13:47,800 --> 00:13:53,200 Speaker 2: genetics produce CBD instead of THHC for the resin gland. 251 00:13:53,640 --> 00:13:58,000 Speaker 3: And you'll notice that, I know, for example, Beam advertises 252 00:13:58,160 --> 00:14:02,480 Speaker 3: their CBD as THHC free CBD. I think that that 253 00:14:02,679 --> 00:14:06,040 Speaker 3: can be a main point for people when it comes 254 00:14:06,040 --> 00:14:10,280 Speaker 3: to their hesitancy on CBD because they don't fully understand 255 00:14:10,480 --> 00:14:13,160 Speaker 3: what it even is that they're truly taking in. So 256 00:14:13,280 --> 00:14:16,000 Speaker 3: talk to me about, you know, the difference between something 257 00:14:16,040 --> 00:14:20,080 Speaker 3: that may be marketed as a THHC free CBD versus 258 00:14:20,360 --> 00:14:22,160 Speaker 3: you know, the whole, the whole shebang. 259 00:14:22,560 --> 00:14:26,440 Speaker 2: Sure, so it's really rare for a plant, a cannabis 260 00:14:26,480 --> 00:14:31,120 Speaker 2: plant to grow zero THHC. There's this process called cannabinoid synthase, 261 00:14:31,240 --> 00:14:33,800 Speaker 2: and essentially a plant takes up all these amino acids 262 00:14:33,800 --> 00:14:37,120 Speaker 2: and then it produces this cannabinoid, and that cannabinoid sits 263 00:14:37,120 --> 00:14:39,840 Speaker 2: on a capiti stock, and that stock looks like a 264 00:14:39,840 --> 00:14:43,160 Speaker 2: little arm holding an apple. And what that does is 265 00:14:43,160 --> 00:14:45,760 Speaker 2: it's sticky resin. It's trying to collect mail pollen and 266 00:14:45,800 --> 00:14:48,680 Speaker 2: produce flowers and receed, and the next generation goes over 267 00:14:48,720 --> 00:14:51,160 Speaker 2: and over and over. We want to collect that little 268 00:14:51,160 --> 00:14:55,040 Speaker 2: bit of oil because it interacts with our endo cannabinoid system, 269 00:14:55,320 --> 00:14:57,640 Speaker 2: and so to get it to THHC free, we have 270 00:14:57,760 --> 00:15:01,000 Speaker 2: to extract all that material, which typically occurs through CO 271 00:15:01,200 --> 00:15:04,880 Speaker 2: two super critical extraction. That's a whole other science talk 272 00:15:05,160 --> 00:15:07,840 Speaker 2: we can get into that. But then that oil comes 273 00:15:07,920 --> 00:15:10,880 Speaker 2: through and we do a process called multi column fra 274 00:15:11,040 --> 00:15:15,680 Speaker 2: ash chromatography, and that allows us to specifically target THCHC 275 00:15:16,320 --> 00:15:20,120 Speaker 2: down to like five parts per million or less. And 276 00:15:20,200 --> 00:15:24,160 Speaker 2: what that does is remove that cannabinoid so that we 277 00:15:24,240 --> 00:15:27,520 Speaker 2: don't have it in our full spectrum. But we have 278 00:15:27,680 --> 00:15:30,680 Speaker 2: a broad spectrum, and that means that we don't just 279 00:15:30,880 --> 00:15:33,960 Speaker 2: cut out TCHC and everything else and only want CBD, 280 00:15:34,600 --> 00:15:37,480 Speaker 2: because it's like having a band with only a guitar player. 281 00:15:38,240 --> 00:15:42,360 Speaker 2: You need drums, vocals, bass, the whole thing to have 282 00:15:42,400 --> 00:15:46,120 Speaker 2: a rounded sound and a full what they're calling entourage 283 00:15:46,160 --> 00:15:51,400 Speaker 2: effect or synergy effect in multiple cannabinoids terpenes, et cetera 284 00:15:51,520 --> 00:15:54,160 Speaker 2: interacting with your body. And that's that's how we go 285 00:15:54,240 --> 00:15:57,200 Speaker 2: about like pulling out THHC. We don't want it for 286 00:15:57,240 --> 00:16:00,320 Speaker 2: our athletes for WATA ADA compliance all that type of stuf. 287 00:16:01,120 --> 00:16:04,400 Speaker 2: And then also the benefit comes to other people that 288 00:16:04,520 --> 00:16:07,800 Speaker 2: can't have THHC in their system, whether it be employment reasons, 289 00:16:08,720 --> 00:16:12,120 Speaker 2: personal choice, or concern over intoxication, etc. 290 00:16:12,320 --> 00:16:12,480 Speaker 1: Etc. 291 00:16:13,240 --> 00:16:15,680 Speaker 3: You mentioned the word benefits, which is the next question 292 00:16:15,720 --> 00:16:17,760 Speaker 3: that I want to ask you about. Obviously, we talked 293 00:16:17,760 --> 00:16:21,400 Speaker 3: about how CBD positively impacted your wife in both you 294 00:16:21,560 --> 00:16:24,160 Speaker 3: and of course I'm sure many of the athletes that 295 00:16:24,200 --> 00:16:26,880 Speaker 3: you just reference that work with BEAM. When we talk 296 00:16:26,920 --> 00:16:29,400 Speaker 3: about benefits that can come hand in hand with CBD, 297 00:16:29,600 --> 00:16:30,880 Speaker 3: what are we talking about here. 298 00:16:31,600 --> 00:16:34,240 Speaker 2: I mean a lot of the research is still out there, 299 00:16:34,480 --> 00:16:37,560 Speaker 2: and as far as the USDA FDA are concerned, there's 300 00:16:37,640 --> 00:16:39,960 Speaker 2: no direct benefits from CBD. 301 00:16:40,720 --> 00:16:41,640 Speaker 1: Now, what we can. 302 00:16:41,560 --> 00:16:44,200 Speaker 2: Talk about are the actionary pathways of which we see 303 00:16:44,280 --> 00:16:48,960 Speaker 2: interaction of the human endocannabinoid system and other regulatory pathways. 304 00:16:49,560 --> 00:16:54,280 Speaker 2: So one of them that's really interesting is positive allosteric 305 00:16:54,400 --> 00:16:59,480 Speaker 2: GABA modulation. Casual rolls off the tongue. Essentially, that means 306 00:16:59,520 --> 00:17:03,280 Speaker 2: that you have these GABBA receptors, which is another neurotransmitter 307 00:17:03,280 --> 00:17:07,120 Speaker 2: in your brain, and CBD can help widen those receptors 308 00:17:07,200 --> 00:17:08,880 Speaker 2: to allow for more uptake. 309 00:17:09,680 --> 00:17:09,880 Speaker 1: Right. 310 00:17:10,080 --> 00:17:16,119 Speaker 2: Similarly, CBD is showing results as an a dentosine reuptake inhibitor. 311 00:17:16,600 --> 00:17:19,720 Speaker 2: A dentosine is a chemical shown as a neurotransmitter in 312 00:17:19,760 --> 00:17:23,800 Speaker 2: the brain that has a functionary interaction with the anxiety pathway. 313 00:17:23,960 --> 00:17:29,080 Speaker 2: Now does that mean CBD xyz we make the transgressive property. No, 314 00:17:30,160 --> 00:17:32,840 Speaker 2: right now, there are no claim benefits for CB. I'm 315 00:17:33,000 --> 00:17:35,960 Speaker 2: very tight about that. This is why we have other 316 00:17:36,080 --> 00:17:40,199 Speaker 2: complementary ingredients though. So if we know that CBD could 317 00:17:40,240 --> 00:17:45,159 Speaker 2: help positively modulate gabba. Gabba has some roles in sleep, 318 00:17:46,359 --> 00:17:51,399 Speaker 2: we pair that with melatonin, magnesium, elthienine, a reischie mushroom extraft. 319 00:17:51,920 --> 00:17:55,320 Speaker 2: This is the complementary stack for dream. It creates such 320 00:17:55,359 --> 00:17:58,240 Speaker 2: a wonderful sleep product. There's some other systems like your 321 00:17:58,280 --> 00:18:02,480 Speaker 2: digestive system, your immune systems, all sorts of different cells 322 00:18:02,480 --> 00:18:06,040 Speaker 2: in your body are shown to have endocannabinoid receptors on them, 323 00:18:06,119 --> 00:18:08,439 Speaker 2: the CB one and CB two receptor. I talked about 324 00:18:09,040 --> 00:18:12,399 Speaker 2: exactly what that role is, exactly what it does. The 325 00:18:12,440 --> 00:18:16,400 Speaker 2: science is too young, the studies aren't there, the legislative 326 00:18:16,760 --> 00:18:21,000 Speaker 2: ability to conduct those studies isn't quite there yet on 327 00:18:21,080 --> 00:18:21,680 Speaker 2: a lot of this. 328 00:18:22,280 --> 00:18:25,560 Speaker 3: Right, And that's I mean, because CBD and THHD so 329 00:18:25,640 --> 00:18:28,679 Speaker 3: closely correlated, a lot of government funding won't go toward 330 00:18:28,800 --> 00:18:30,119 Speaker 3: research that has to do with that. 331 00:18:30,320 --> 00:18:31,359 Speaker 4: Is that correct? 332 00:18:31,520 --> 00:18:33,520 Speaker 2: Yeah, A lot of it is because of its Schedule 333 00:18:33,600 --> 00:18:40,040 Speaker 2: one narcotics designation as a marijuana extract or cannabis product. Now, 334 00:18:40,280 --> 00:18:43,080 Speaker 2: there are some of the Farm Bill regulations that allow 335 00:18:43,240 --> 00:18:47,080 Speaker 2: in state programs for hemp production, et cetera. We saw 336 00:18:47,119 --> 00:18:50,520 Speaker 2: a big jump in twenty eighteen with some federal legalization there. 337 00:18:51,359 --> 00:18:55,159 Speaker 2: There's still a lot of great area the USDA FDA 338 00:18:55,359 --> 00:18:58,040 Speaker 2: need to make rulings on how these products are regulated. 339 00:18:58,920 --> 00:19:03,760 Speaker 2: There's no mandatory qualifications for testing all these types of 340 00:19:03,760 --> 00:19:06,959 Speaker 2: issues that still exist in a young market. As we 341 00:19:07,000 --> 00:19:10,800 Speaker 2: see more legislation come in, more ability to research these 342 00:19:11,200 --> 00:19:14,360 Speaker 2: would come through. Because the ethics and legality of researching 343 00:19:14,440 --> 00:19:19,040 Speaker 2: a scheduled one narcotic like Heroin, aren't really allowing you 344 00:19:19,080 --> 00:19:26,040 Speaker 2: to do a test to see if Heroin helps with pay. 345 00:19:28,840 --> 00:19:32,160 Speaker 3: Taking a break from today's episode to give some love 346 00:19:32,320 --> 00:19:33,920 Speaker 3: to my sponsor at Gooder. 347 00:19:34,119 --> 00:19:35,760 Speaker 4: Who doesn't love cute sunglasses? 348 00:19:36,080 --> 00:19:40,320 Speaker 3: That's a rhetorical question, because everybody loves cute sunglasses, and 349 00:19:40,359 --> 00:19:43,159 Speaker 3: now this is a time of year when it is 350 00:19:43,200 --> 00:19:46,800 Speaker 3: appropriate to get on your sunglass game. 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I think what's all so interesting 370 00:21:00,640 --> 00:21:05,159 Speaker 3: here and appreciated at least by me, is this transparency. 371 00:21:05,160 --> 00:21:07,440 Speaker 3: And I know one of the questions that came in 372 00:21:07,640 --> 00:21:13,159 Speaker 3: before was talking about ingesting CBD versus topical CBD. So 373 00:21:13,240 --> 00:21:16,280 Speaker 3: talk to me about kind of how that differentiates what 374 00:21:16,320 --> 00:21:18,080 Speaker 3: your maybe your experience could be. 375 00:21:18,480 --> 00:21:19,359 Speaker 1: Yeah. Absolutely. 376 00:21:19,400 --> 00:21:22,800 Speaker 2: I mean topical CBD feels really safe because we don't 377 00:21:22,800 --> 00:21:25,120 Speaker 2: put it in our body. We've put it on our body. 378 00:21:25,480 --> 00:21:29,919 Speaker 2: It's typically a localized application. The thing about topical CBD 379 00:21:30,040 --> 00:21:33,000 Speaker 2: is that your skin's really really good at keeping things 380 00:21:33,040 --> 00:21:37,159 Speaker 2: out of your body, like that's what it's designed to do. Also, 381 00:21:37,960 --> 00:21:42,359 Speaker 2: CBD is oil based, and your skin is mostly water 382 00:21:42,800 --> 00:21:46,320 Speaker 2: and oil and water oil floats, so it's really difficult 383 00:21:46,359 --> 00:21:50,520 Speaker 2: to really get any sort of topical CBD application below 384 00:21:50,800 --> 00:21:53,159 Speaker 2: literally a skin deep level. And so we call it 385 00:21:53,200 --> 00:21:57,160 Speaker 2: topical versus transdermal, which would be something that's been made 386 00:21:57,240 --> 00:22:00,320 Speaker 2: to actually penetrate your skin and intro your bloodstream, like 387 00:22:00,320 --> 00:22:05,680 Speaker 2: a transdermal patch or something of that nature. So applying topically, 388 00:22:06,160 --> 00:22:10,600 Speaker 2: it's great for surface level applications. I have kind of 389 00:22:10,680 --> 00:22:15,000 Speaker 2: a slip doing some shake and bake teaching some kids 390 00:22:15,000 --> 00:22:18,520 Speaker 2: how to play lacrosse, and I twist it up a 391 00:22:18,520 --> 00:22:21,560 Speaker 2: little bit of soft tissue underneath my right patella, and 392 00:22:21,600 --> 00:22:23,840 Speaker 2: I find if I don't keep good form during running 393 00:22:23,920 --> 00:22:26,639 Speaker 2: or cycling, I can get a little irritation on the 394 00:22:26,640 --> 00:22:30,240 Speaker 2: inside of my knee. It's great to apply for me CBD. 395 00:22:30,320 --> 00:22:33,000 Speaker 2: Topically it kind of helps with some of the soreness, etc. 396 00:22:33,800 --> 00:22:36,439 Speaker 2: I also find it it pushes other parts of my 397 00:22:36,600 --> 00:22:40,439 Speaker 2: ritual or wellness routine in that I'm massaging that area, 398 00:22:40,640 --> 00:22:43,639 Speaker 2: I'm taking the time to stretch. It is a tool 399 00:22:43,880 --> 00:22:47,600 Speaker 2: in my toolbox, right and I'm a big proponent of this. 400 00:22:47,720 --> 00:22:48,920 Speaker 1: It's like CBD. 401 00:22:49,040 --> 00:22:51,400 Speaker 2: A lot of people say snake oil type claims it's 402 00:22:51,400 --> 00:22:53,919 Speaker 2: a cure all, et cetera. It's a tool in the 403 00:22:53,960 --> 00:22:58,040 Speaker 2: toolbox that can complement your wellness routines. It is not 404 00:22:58,400 --> 00:23:02,119 Speaker 2: going to be the silver bullet, the hard push the 405 00:23:02,280 --> 00:23:05,760 Speaker 2: cure all one and done. And I also hate solutions 406 00:23:06,080 --> 00:23:11,879 Speaker 2: that aggressively overbalance because if you're seeing symptoms arise, typically 407 00:23:12,240 --> 00:23:17,000 Speaker 2: it's from small changes that can create compounding effects over time. 408 00:23:17,600 --> 00:23:20,959 Speaker 2: So when we talk about a topical application, it's great, 409 00:23:21,000 --> 00:23:24,040 Speaker 2: but it's great in a routine if you're looking to 410 00:23:24,119 --> 00:23:29,440 Speaker 2: really target some things internally. Ingesting CBD can help your 411 00:23:29,560 --> 00:23:33,800 Speaker 2: endocanibinoid system regulate where it needs cannabinoids. 412 00:23:34,280 --> 00:23:36,840 Speaker 3: CBD is a part of a routine. I mean, that's 413 00:23:36,920 --> 00:23:39,200 Speaker 3: kind of how we view all of health and wellness, right. 414 00:23:39,280 --> 00:23:41,879 Speaker 3: It's like you can't run your body into the ground 415 00:23:41,960 --> 00:23:45,760 Speaker 3: and not prioritize recovery or nutrition. Just like if you're 416 00:23:45,840 --> 00:23:48,439 Speaker 3: only thinking about your nutrition, well, that might help you 417 00:23:48,520 --> 00:23:50,560 Speaker 3: feel great, but it's still important for you to move 418 00:23:50,600 --> 00:23:52,720 Speaker 3: around every once in a while. So you really want 419 00:23:52,760 --> 00:23:57,040 Speaker 3: to think holistically when it comes to your overall wellness routine. 420 00:23:57,080 --> 00:23:57,800 Speaker 4: You know what I'm saying. 421 00:23:58,200 --> 00:24:01,280 Speaker 2: Yeah, absolutely, And it's been the biggest change for me 422 00:24:01,320 --> 00:24:06,639 Speaker 2: as I've grown into my thirties is readjusting my relationship 423 00:24:06,720 --> 00:24:11,479 Speaker 2: with fitness, wellness, health as my relationship with movement and 424 00:24:11,520 --> 00:24:15,240 Speaker 2: well being over what's on the scale. How do I 425 00:24:15,560 --> 00:24:18,639 Speaker 2: physically appear and look in the mirror, etc. If I 426 00:24:18,680 --> 00:24:21,800 Speaker 2: can crush whatever I'm doing and feel good while I'm 427 00:24:21,800 --> 00:24:24,320 Speaker 2: doing it, that is how I feel healthy and. 428 00:24:24,240 --> 00:24:25,119 Speaker 4: Well for sure. 429 00:24:25,440 --> 00:24:28,399 Speaker 3: Another question coming in from the hurdle community here, I 430 00:24:28,480 --> 00:24:31,600 Speaker 3: see that some CBDs can be super pricey and other 431 00:24:31,640 --> 00:24:34,679 Speaker 3: ones not so much. Is there anything specific that I 432 00:24:34,760 --> 00:24:38,200 Speaker 3: should look into when it comes to buying my CBD 433 00:24:38,440 --> 00:24:41,040 Speaker 3: so that I know that I'm buying something that's safe. 434 00:24:41,760 --> 00:24:42,040 Speaker 1: Yeah. 435 00:24:42,080 --> 00:24:46,199 Speaker 2: Absolutely, there's no regulation currently mandated by any government body, 436 00:24:46,760 --> 00:24:50,119 Speaker 2: some state bodies on small things, but you need to 437 00:24:50,160 --> 00:24:52,600 Speaker 2: make sure that there's third party laboratory testing on all 438 00:24:52,640 --> 00:24:57,520 Speaker 2: of your hemp or kannabinoid products. Hemp is really good 439 00:24:57,680 --> 00:25:01,320 Speaker 2: at being a bioaccumulator. This means that it can grab 440 00:25:01,400 --> 00:25:04,800 Speaker 2: almost any heavy metal, pesticides, all sorts of things like 441 00:25:04,840 --> 00:25:07,880 Speaker 2: that out of soil and put it in the finished material. 442 00:25:08,359 --> 00:25:12,560 Speaker 2: And when we're extracting cannabinoids from hemp, we're extracting everything 443 00:25:12,600 --> 00:25:14,959 Speaker 2: and concentrating it, and so we're taking all of that 444 00:25:15,040 --> 00:25:17,760 Speaker 2: and smushing it down into a little tiny funnel keeping 445 00:25:17,800 --> 00:25:22,480 Speaker 2: all that essence. And typically if there's pesticides, heavy metal residues, 446 00:25:22,560 --> 00:25:25,639 Speaker 2: et cetera, you're going to concentrate that too, so you 447 00:25:25,680 --> 00:25:27,760 Speaker 2: want to look for third party tests that make sure 448 00:25:27,760 --> 00:25:31,440 Speaker 2: that you're covering some of those toxins. And then additionally, 449 00:25:31,480 --> 00:25:36,199 Speaker 2: your cannabinoid test should look like there's strong results on it. 450 00:25:36,760 --> 00:25:39,479 Speaker 2: And what I mean by that is if it claims 451 00:25:39,480 --> 00:25:42,400 Speaker 2: to have a spectrum of cannabinoids but only shows a 452 00:25:42,400 --> 00:25:46,600 Speaker 2: big old, single bargraph in one column, that's not a spectrum. 453 00:25:47,160 --> 00:25:51,399 Speaker 2: That is an outlier, and then maybe some tiny little stuff. 454 00:25:51,680 --> 00:25:55,240 Speaker 2: You want to see at least one percent two percent 455 00:25:55,359 --> 00:25:59,680 Speaker 2: of other minor cannabinoids in your spectrums when you look 456 00:25:59,680 --> 00:26:02,760 Speaker 2: across a product. Additionally, you don't want to see a 457 00:26:02,800 --> 00:26:05,960 Speaker 2: product that is like dark and black and taste like 458 00:26:06,040 --> 00:26:10,800 Speaker 2: wheat grass and really strong hemp earth flavors, because it 459 00:26:10,880 --> 00:26:14,960 Speaker 2: typically means it's low refined. And when we extract hemp, 460 00:26:15,320 --> 00:26:17,000 Speaker 2: we take all this biomass, we put it in a 461 00:26:17,000 --> 00:26:20,159 Speaker 2: big old pressurized tube. We blast CO two through it 462 00:26:20,240 --> 00:26:22,520 Speaker 2: and out comes this big old paste. But it's full 463 00:26:22,560 --> 00:26:25,240 Speaker 2: of like the Omega three and omega six fatty acids 464 00:26:25,240 --> 00:26:27,000 Speaker 2: that are all up in hemp seeds and hemp milk 465 00:26:27,080 --> 00:26:29,760 Speaker 2: and everything like that. So we have to separate those 466 00:26:30,160 --> 00:26:32,600 Speaker 2: and when we do. You can just have this like 467 00:26:32,720 --> 00:26:35,040 Speaker 2: dark black crude oil and bottle that up and call 468 00:26:35,080 --> 00:26:39,680 Speaker 2: it a tincture, or you can actually refine it, distill it, 469 00:26:39,920 --> 00:26:43,280 Speaker 2: and then we do that chromatography to remove THHC and 470 00:26:43,320 --> 00:26:47,600 Speaker 2: we're left with a product that is beautifully golden at 471 00:26:47,680 --> 00:26:50,800 Speaker 2: room temperature. It becomes a crystalline product because it's so 472 00:26:50,960 --> 00:26:54,120 Speaker 2: pure that the cannabinoids actually bind together and we create. 473 00:26:53,920 --> 00:26:54,679 Speaker 1: Like rock candy. 474 00:26:55,280 --> 00:26:56,960 Speaker 2: And so you want to be looking at a lot 475 00:26:56,960 --> 00:27:00,480 Speaker 2: of these marks of quality. It shouldn't smell like a 476 00:27:00,560 --> 00:27:04,800 Speaker 2: total hemp field. It should have third party laboratory testing, 477 00:27:05,440 --> 00:27:09,760 Speaker 2: you should have a spectrum of cannabinoids, and you should 478 00:27:09,760 --> 00:27:12,760 Speaker 2: be looking for heavy metal and pesticide results. 479 00:27:13,160 --> 00:27:15,359 Speaker 3: And then another question that came in from the hurdle 480 00:27:15,400 --> 00:27:18,919 Speaker 3: community asking about building up a tolerance. Can you build 481 00:27:18,960 --> 00:27:22,040 Speaker 3: a tolerance up for CBDs that you might have to 482 00:27:22,040 --> 00:27:24,720 Speaker 3: start taking more and is that something that could be 483 00:27:24,880 --> 00:27:25,480 Speaker 3: of concern. 484 00:27:26,359 --> 00:27:29,040 Speaker 2: Yeah, the human body is really good at adapting to 485 00:27:29,119 --> 00:27:34,480 Speaker 2: adverse situations over time. As you put more cannabinoids into 486 00:27:34,520 --> 00:27:37,760 Speaker 2: your body, you will get less response over time through 487 00:27:37,800 --> 00:27:41,440 Speaker 2: your ECS or a no cannabinoid system. Now that doesn't 488 00:27:41,440 --> 00:27:44,240 Speaker 2: always mean you won't get the same results. Because there's 489 00:27:44,280 --> 00:27:48,680 Speaker 2: some theories that cannabinoid deficiency can be kind of overcome, 490 00:27:48,800 --> 00:27:53,320 Speaker 2: rebalanced and set into like a maintenance serving. There's also 491 00:27:53,640 --> 00:27:57,200 Speaker 2: going to be symptomatic use cases where you may see that, oh, 492 00:27:57,240 --> 00:27:59,440 Speaker 2: I've got a trigger, and thus I want to take 493 00:27:59,520 --> 00:28:04,120 Speaker 2: an additional serving something of that nature over time. Yes, 494 00:28:04,640 --> 00:28:09,880 Speaker 2: but CBD doesn't have again, like very specific, directly noticeable 495 00:28:09,920 --> 00:28:14,160 Speaker 2: results on an acute short timeline. It has more results 496 00:28:14,200 --> 00:28:16,720 Speaker 2: like my allergy medicine, where I take it over time 497 00:28:17,440 --> 00:28:20,600 Speaker 2: and I progressively get better results, and then I find 498 00:28:20,640 --> 00:28:23,800 Speaker 2: a maintenance serving that I tend to stick at and 499 00:28:23,880 --> 00:28:24,800 Speaker 2: continue through. 500 00:28:26,119 --> 00:28:27,760 Speaker 4: It's very much like adaptogens. 501 00:28:27,880 --> 00:28:30,400 Speaker 3: And I know that makes sense because a lot of 502 00:28:30,440 --> 00:28:33,160 Speaker 3: the things that are in your quote unquote stacks happen 503 00:28:33,280 --> 00:28:37,800 Speaker 3: to be adaptagens as well. Serving size really important thing 504 00:28:37,880 --> 00:28:40,120 Speaker 3: to touch on before I let you go here today. 505 00:28:40,480 --> 00:28:43,440 Speaker 3: When it comes to someone who may just be reaching 506 00:28:43,520 --> 00:28:46,479 Speaker 3: for what could be the most common way to take CBD, 507 00:28:46,600 --> 00:28:48,560 Speaker 3: which I would say would be through an oil or 508 00:28:48,600 --> 00:28:53,040 Speaker 3: a tincture, what would you say is a good amount 509 00:28:53,120 --> 00:28:53,960 Speaker 3: to start off with? 510 00:28:55,320 --> 00:28:57,240 Speaker 2: You know a lot of people start with our five 511 00:28:57,320 --> 00:29:00,920 Speaker 2: hundred milligram serving size it's a thirty bottle, so it 512 00:29:00,960 --> 00:29:01,960 Speaker 2: has thirty servings. 513 00:29:02,000 --> 00:29:03,440 Speaker 1: One millilter is a serving. 514 00:29:03,680 --> 00:29:06,800 Speaker 2: Five hundred milligram seems to be attractive to new people 515 00:29:06,840 --> 00:29:09,920 Speaker 2: because it gives them a good entry price point. But 516 00:29:10,000 --> 00:29:13,480 Speaker 2: I also find that to get effective servings, most people 517 00:29:13,480 --> 00:29:16,880 Speaker 2: have to take up to two milliliters to really see 518 00:29:16,880 --> 00:29:18,800 Speaker 2: that result, and they want to start low and slow, 519 00:29:18,920 --> 00:29:21,959 Speaker 2: so they take one, they move up, they move up 520 00:29:22,040 --> 00:29:25,600 Speaker 2: until they get their effect. I find my friends and 521 00:29:25,640 --> 00:29:29,880 Speaker 2: families start with about one thousand bottle, and that is 522 00:29:29,920 --> 00:29:34,760 Speaker 2: a sixteen milligram serving size. It is something that's really 523 00:29:34,880 --> 00:29:38,320 Speaker 2: unique about the end of cannabinoid system that it's not 524 00:29:38,440 --> 00:29:43,239 Speaker 2: tied to your height, weight, sex, ethnicity, or anything for 525 00:29:43,280 --> 00:29:46,880 Speaker 2: your tolerance or responsiveness. And you can have five hundred 526 00:29:46,960 --> 00:29:53,120 Speaker 2: pound eight foot tall men and twelve pound people respond 527 00:29:53,280 --> 00:29:57,760 Speaker 2: on totally different parts of this spectrum curve. So always 528 00:29:57,760 --> 00:30:03,840 Speaker 2: start low and slow ten fifteen milligram servings increase from there. 529 00:30:04,200 --> 00:30:07,959 Speaker 2: See where you're comfortable with use it until you get results. 530 00:30:08,400 --> 00:30:11,600 Speaker 3: Are there any other myths that you would like to 531 00:30:11,680 --> 00:30:15,520 Speaker 3: dispel about CBD use before I let you go? 532 00:30:16,280 --> 00:30:19,320 Speaker 1: Yeah, you don't need CBD in everything. I mean like it. 533 00:30:19,640 --> 00:30:23,320 Speaker 2: It can be a moisturizer, it can be antimicrobial. It 534 00:30:23,360 --> 00:30:27,160 Speaker 2: shouldn't be a hand sanitizer like that. There's a lot 535 00:30:27,160 --> 00:30:30,080 Speaker 2: of products that are on the market that take something 536 00:30:30,080 --> 00:30:32,640 Speaker 2: that's already a product and then just throw CBD in 537 00:30:32,680 --> 00:30:35,040 Speaker 2: it for the effect for the branding for the z 538 00:30:35,480 --> 00:30:40,160 Speaker 2: the zaz On, the Jazz. Yeah, and it's buzzy and 539 00:30:40,200 --> 00:30:44,120 Speaker 2: that's great. But hand sanitizer is effective because it has 540 00:30:44,400 --> 00:30:47,640 Speaker 2: over seventy to ninety percent ice prople alcohol in it 541 00:30:47,720 --> 00:30:53,520 Speaker 2: or ethanol. That's what's antimicrobial. The CBD oil has no 542 00:30:53,600 --> 00:30:59,040 Speaker 2: effect in comparison to how much the ethanol is sanitizing. Similarly, 543 00:30:59,120 --> 00:31:01,840 Speaker 2: like a CBD tooth paste, you don't need CBD in 544 00:31:01,880 --> 00:31:04,760 Speaker 2: your toothpaste. It's not in your mouth even that long 545 00:31:04,840 --> 00:31:07,960 Speaker 2: to really absorb. Right. It's not doing a great job 546 00:31:08,000 --> 00:31:10,480 Speaker 2: at being an anti micro yes, will it? 547 00:31:10,960 --> 00:31:11,920 Speaker 1: Most oils are. 548 00:31:12,080 --> 00:31:15,560 Speaker 2: You don't see molds growing in olive oil, right, But 549 00:31:15,800 --> 00:31:18,600 Speaker 2: I also don't infuse my bed sheets with olive oil 550 00:31:19,040 --> 00:31:21,720 Speaker 2: because that would be silly and a sticky mess. 551 00:31:22,680 --> 00:31:24,640 Speaker 1: So when you come to. 552 00:31:24,640 --> 00:31:28,680 Speaker 2: A CBD product, think to yourself, like one quality is 553 00:31:29,120 --> 00:31:32,240 Speaker 2: this equality brand? Does it represent itself as a quality brand, 554 00:31:32,760 --> 00:31:37,280 Speaker 2: and then two, does this make claims that seem outlandish? 555 00:31:37,600 --> 00:31:37,840 Speaker 1: Three? 556 00:31:39,000 --> 00:31:44,120 Speaker 2: Is CBD really necessary to make this a better product? 557 00:31:44,560 --> 00:31:47,360 Speaker 2: If it didn't have it would otherwise function. 558 00:31:48,600 --> 00:31:50,520 Speaker 1: And typically we see. 559 00:31:50,600 --> 00:31:53,920 Speaker 2: Any product that answers yes to those is going to 560 00:31:54,440 --> 00:31:56,520 Speaker 2: burn out in the next six to eight months. 561 00:31:56,560 --> 00:31:59,480 Speaker 1: People will stop buying it. Like in there was one. 562 00:32:00,040 --> 00:32:03,640 Speaker 2: CBD exercise clothes that I thought was quite funny because 563 00:32:03,680 --> 00:32:06,360 Speaker 2: once you wash them, I'm not sure how the CBD 564 00:32:06,400 --> 00:32:07,240 Speaker 2: would stick around. 565 00:32:09,800 --> 00:32:12,840 Speaker 3: We are unsure about these things. Oh man, Well, I 566 00:32:12,920 --> 00:32:15,840 Speaker 3: really appreciate all of your insight into this. I think 567 00:32:15,880 --> 00:32:22,080 Speaker 3: that again, CBD can definitely come off a little complicated feeling, 568 00:32:22,240 --> 00:32:25,240 Speaker 3: but it's really helpful when people like you can come 569 00:32:25,280 --> 00:32:27,200 Speaker 3: into the mix and help break it down in a 570 00:32:27,240 --> 00:32:31,040 Speaker 3: way that might take a second, but it's definitely easier 571 00:32:31,160 --> 00:32:36,400 Speaker 3: to understand. Max Pulling, Director of Innovation at Beam, Thanks 572 00:32:36,400 --> 00:32:38,280 Speaker 3: so much for talking to us today. How do the 573 00:32:38,360 --> 00:32:40,760 Speaker 3: hurdlers keep up with you? How do they follow along 574 00:32:40,760 --> 00:32:42,719 Speaker 3: with Beam? Give me the details? 575 00:32:43,000 --> 00:32:43,200 Speaker 1: Yeah. 576 00:32:43,280 --> 00:32:47,600 Speaker 2: You can find Beam on Instagram at Beam Bam. You 577 00:32:47,640 --> 00:32:50,560 Speaker 2: can also find us on our new TikTok. I believe 578 00:32:50,600 --> 00:32:53,560 Speaker 2: we also are on the twitters and if you're looking 579 00:32:53,600 --> 00:32:55,880 Speaker 2: for me. I'm on Instagram at max power nine to 580 00:32:55,920 --> 00:32:59,320 Speaker 2: seven zero, but it's just my boring old personal account. 581 00:33:00,840 --> 00:33:03,520 Speaker 4: I'm ready to keep up with your boring old personal account. 582 00:33:04,720 --> 00:33:05,960 Speaker 1: A lot of pictures of my dog. 583 00:33:06,440 --> 00:33:06,920 Speaker 4: I love it. 584 00:33:07,000 --> 00:33:09,720 Speaker 3: I'm over at Emily a Body and at Hurdle Podcast 585 00:33:09,840 --> 00:33:11,360 Speaker 3: Another Hurdle conquered. 586 00:33:11,760 --> 00:33:12,760 Speaker 4: Catch you guys next time