Speaker 1: Coach, the energy out there felt different. What changed for
Speaker 1: the team today?
Speaker 2: It was a new game day scratches from the California
Speaker 2: Lottery players everything.
Speaker 3: Those games sent the team's energy through the roof.
Speaker 1: Are you saying it was the off field play that
Speaker 1: made the difference on the field.
Speaker 2: Hey, little play makes your day, and today it made
Speaker 2: the game.
Speaker 3: That's all for now, Coach.
Speaker 1: One more question play than New Los Angeles Chargers, San
Speaker 1: Francisco forty nine Ers and Los Angeles ram scratchers from
Speaker 1: the California Lottery. A little play can make your day.
Speaker 1: Peace made responsibily. It must be eighteen years or older
Speaker 1: to purchase late or claim.
Speaker 4: All right, guys, welcome back eyl Across the Border edition.
Speaker 5: We know that we're heavy in Toronto.
Speaker 3: We the know we've become the north Man.
Speaker 4: Yeah, plake Toronto like Doug Christie. Shout out to camp
Speaker 4: that was a long time ago. Now you guys say,
Speaker 4: like play Toronto like Kyle Lowry or something like that.
Speaker 3: Yeah, legend.
Speaker 4: Yeah, so shout outs to Canada. You know, we we've
Speaker 4: been doing a lot of episodes of people from Canada.
Speaker 2: We make no secret of how much we love Toronto.
Speaker 2: We love Montreal. We love our neighbors up north.
Speaker 5: Yeah, for sure.
Speaker 4: So this is a dope episode because not only do
Speaker 4: we get to tap in with one of the brightest
Speaker 4: entrepreneurs north of the border in Toronto, but we get
Speaker 4: to talk about some stuff that we haven't talked about yet,
Speaker 4: as far as like YouTube, which is huge.
Speaker 3: You have so many questions about it, so many questions.
Speaker 4: Yeah, entrepreneurship, women, entrepreneurship, believe in the corporate We are
Speaker 4: a lot of different things, but YouTube is especially something
Speaker 4: that we got to double download because we haven't spoken
Speaker 4: about that at all.
Speaker 5: So without further ado, Lynn a Lure.
Speaker 4: So Lena Lare is a, like I said, one of
Speaker 4: the brightest entrepreneurs in Toronto right now.
Speaker 5: She was actually in the.
Speaker 3: Corporate world for a while finance major.
Speaker 4: Yeah, finance major, and then now just a full time entrepreneur.
Speaker 4: So she has a community where she she helped women
Speaker 4: in business and really execute their dreams. And she's also
Speaker 4: a YouTuber. She shoes on YouTube. We gotta get on
Speaker 4: your YouTube platform. She has a quarter million, she has
Speaker 4: a quarter million subscribers on YouTube. A bunch of videos
Speaker 4: that have gone viral, a bunch of videos with over
Speaker 4: one hundred thousands views, and she's just a really dupe person.
Speaker 4: So she reached out to us, and you know, we asked.
Speaker 4: I asked her if she wanted to come on the platform,
Speaker 4: and she wanted to come on the podcast, and she
Speaker 4: was like sure, So here we are Old Canada.
Speaker 6: That's a nice intro.
Speaker 5: I appreciate it.
Speaker 3: That's an experience is good.
Speaker 5: So first and foremost, thank you, thank you for joining us.
Speaker 5: You appreciate it.
Speaker 6: Yeah, no, thank you guys for having me on, because honestly,
Speaker 6: this is like one of my favorite podcasts right now.
Speaker 6: I'm always telling anyone who's interested in like finance and
Speaker 6: personal development. You know, you got to listen to that
Speaker 6: Earn your Leisure podcast. So it's kind of crazy that
Speaker 6: I'm on right now. Thank you guys for having me on.
Speaker 3: Thank you, thank you for being a earner worldwide. Appreciate that.
Speaker 5: Yeah, that's a fact. So all right, let's get into it.
Speaker 4: Like I said, I want to talk about a variety
Speaker 4: of different things, but first I want to talk about
Speaker 4: your journey from leaving corporate America. Well I was gonna
Speaker 4: say corporate American, corporate corporate Canada. And she's coming a
Speaker 4: full time entrepreneur. So what did that? Because I know
Speaker 4: you come from you know, African parents, and if anybody
Speaker 4: knows any African parent, they don't play that like they like,
Speaker 4: you're gonna be a doctor. They very straight from Ghana, right, Yeah,
Speaker 4: we're actually we're gonna go to go.
Speaker 2: Yeah, we got some some special plan for Yeah, we
Speaker 2: had a guest so Kwame Ankle, who had some ties there,
Speaker 2: and it was like, listen, we got to bring you
Speaker 2: guys to Ghana. They need to see this. But when
Speaker 2: you come, I'm gonna host you. It's gonna be different
Speaker 2: from you traveling. Then we're gonna host you. So we
Speaker 2: are very much looking forward to that.
Speaker 5: And we don't have a whole plan for Gnad.
Speaker 3: You gotta come with us.
Speaker 6: Yeah, yeah, I'm down. Ghana is always a vibe. It's
Speaker 6: such good vibes, such good energy. Everyone's so friendly, so nice,
Speaker 6: so welcoming. You guys are gonna have a good time.
Speaker 5: So all right.
Speaker 4: So yeah, I said, you're a YouTuber and amongst other things,
Speaker 4: what made you make the transition to you know, working
Speaker 4: in the corporate world to actually going online and putting
Speaker 4: out content for a living.
Speaker 6: Yeah, So I started my YouTube journey about four and
Speaker 6: a half years ago. At the time, I was still
Speaker 6: in college, so it was just an outlet for me.
Speaker 6: I was like my last year of college. I thought
Speaker 6: it would be kind of fun to put out a video,
Speaker 6: and the idea of YouTube sounded fun to me too,
Speaker 6: the idea of having a YouTube channel. But I didn't
Speaker 6: mess with social media at all. I had no social media.
Speaker 6: I just wasn't on it, very private, and I put
Speaker 6: out a video on YouTube souse. I thought, you know,
Speaker 6: no one's really gonna find it in my real world,
Speaker 6: like none of my friends or family, so it just
Speaker 6: be fun, my own little outlet, little community. So I
Speaker 6: had zero expectations for it. And after my first video
Speaker 6: got like I think thirty two or thirty eight thousand
Speaker 6: views in like the first month, but I wasn't sure
Speaker 6: if that was like good or bad because I had
Speaker 6: zero expectations. And then I got an email from YouTube
Speaker 6: or from Google actually saying I need to put in
Speaker 6: my direct deposit information because I made seventy eight dollars.
Speaker 6: So when I get to one hundred dollars, which is
Speaker 6: the threshold that paid YouTube pays you over, they need
Speaker 6: to find somewhere to put it into So I was like,
Speaker 6: oh my god, this is so cool. I like wrote
Speaker 6: in my journal like, oh my god, thank you God.
Speaker 6: I mean so many salaries for this video. But it
Speaker 6: was still just a hobby for me. It was a
Speaker 6: hobby that just so happened to make money. And then
Speaker 6: brand started reaching out to me to do sponsored videos
Speaker 6: and I was like, okay, cool, so this is like
Speaker 6: a side hustle for me. Now about sorry.
Speaker 3: What was the first video about.
Speaker 6: Oh, it was a storytime video that time. Those were
Speaker 6: like pretty popular. You like talk about something that happened
Speaker 6: to you, what you learned from it, and what the
Speaker 6: takeaway was. It was like entertaining but still educational and
Speaker 6: more like learn from me it wasn't worth it, or
Speaker 6: you could have done it this way.
Speaker 5: Blah blah blah.
Speaker 6: Yeah. So then I was just doing like sponsored videos
Speaker 6: for brands. But during this entire time I had graduated
Speaker 6: from school, I was working full time, like a nine
Speaker 6: to five, and then I went back to university and
Speaker 6: I was still working my full time ninety five, but
Speaker 6: YouTube was a side hustle for me. So I was
Speaker 6: just doing mainly sponsored videos for the most part, and
Speaker 6: then it wasn't until I graduated from university that I
Speaker 6: was able to put more time into my YouTube, and
Speaker 6: then it just started to make more sense and more dollars.
Speaker 6: I unlocked the algorithm, I unlocked like the business behind it,
Speaker 6: and it really starts to make sense. So it went
Speaker 6: from a hobby that just so happens to make money
Speaker 6: sometimes to a side hustle, and then I started making
Speaker 6: really good money on it, and I'm like, I could
Speaker 6: actually do this full time instead of having to go
Speaker 6: to my corporate job. So I just made that transition,
Speaker 6: which it was a transition. I want to make that
Speaker 6: very known that it wasn't just one day I woke
Speaker 6: up and it was like I'm going to quit my
Speaker 6: job as an accountant and just like do YouTube full time.
Speaker 6: I like made that transition eventually, and now I do
Speaker 6: YouTube full time and my two other online businesses.
Speaker 4: So yeah, like I said, I mean, I probably she
Speaker 4: said it at the beginning of the show, but YouTube
Speaker 4: is something that everybody's aware of, but people don't fully
Speaker 4: understand like it's a real business. It's an industry, and
Speaker 4: especially like a lot of kids, like you know, they
Speaker 4: only watch YouTube, and you know a lot of times
Speaker 4: people don't. They don't take it serious. They're just like, oh,
Speaker 4: you're a YouTuber or you know, you're just making selfie
Speaker 4: videos about stuff. But it's like, naw, people is actually
Speaker 4: out here making millions of dollars and it's a it's
Speaker 4: a billion dollar industry, and brands are paying millions of
Speaker 4: dollars for people to advertise their products and promote their products,
Speaker 4: and people are selling products. So that's why I really
Speaker 4: wanted to talk about YouTube so much, because it's like,
Speaker 4: I think people fully understand.
Speaker 5: The power of YouTube.
Speaker 4: So just to kind of give some some background perspective
Speaker 4: on YouTube, it's like it's the second biggest search engine online,
Speaker 4: second to Google, and Google actually owns YouTube, so you
Speaker 4: know that kind of push things. Yeah, so you when
Speaker 4: you think about YouTube, don't just think about it as
Speaker 4: a place that just has a bunch of brandom videos.
Speaker 4: Think about it as an industry. It's a multi billion dollar.
Speaker 3: And so very important about it is that it always
Speaker 3: gets younger.
Speaker 2: Like a lot of these platforms don't realize, like, yo,
Speaker 2: how do I get a younger audience base? Well, YouTube
Speaker 2: will always have a younger audience base because a lot
Speaker 2: of kids watch YouTube, and as long as there's gonna
Speaker 2: be kids watching videos, YouTube will always grow. So if
Speaker 2: you're looking for a place to start, start there because
Speaker 2: they have the they have the audience.
Speaker 4: Yeah and yeah, shout out to my son, not say it,
Speaker 4: shout out the choice sun Christian, shouts to Jamal's son Chase,
Speaker 4: and shout out Jordan's too, and they all watch. They
Speaker 4: all watch YouTube all. They don't even watch television. I
Speaker 4: don't have no favorite shows, man, So that just goes
Speaker 4: to a.
Speaker 6: Lot of people don't. A lot of people don't even
Speaker 6: watch TV anymore. It's just YouTube and like Netflix, people
Speaker 6: just stream stuff. And that's why, like before when even
Speaker 6: some of my aunts and uncles right now, like you
Speaker 6: can't tell them I do YouTube full time because they'd
Speaker 6: be like what, why, Like are you crazy? Even throughout
Speaker 6: the school You're an accountant and now you do YouTube,
Speaker 6: Like that sounds madness to them. But like I've made
Speaker 6: more money on YouTube than I would have made in
Speaker 6: my accounting career for like the next few years. Let
Speaker 6: me not say you a dollar amount some uncles might
Speaker 6: be might be watching. But yeah, it's one of those
Speaker 6: industries that like it's only gonna brow because people don't
Speaker 6: watch the television anymore. They're not sitting down and watching
Speaker 6: commercials in between your favorite show. Before you used to
Speaker 6: sit down watch Fresh Prince of bel Air, there's gonna
Speaker 6: be three commercials, and you're gonna sit there and watch
Speaker 6: all three. They don't do that anymore. They're on social media,
Speaker 6: they're on YouTube, they're on Netflix. So if you can't
Speaker 6: pay to advertise with the big the big guys, you're
Speaker 6: going to go to influencers, and that's more influential. You're
Speaker 6: going to go to the YouTube channels where they already
Speaker 6: have an audience that's cultivated and you kind of can
Speaker 6: you can gauge their target your target audience through their audience,
Speaker 6: through the influencer's audience. So it makes more sense to
Speaker 6: go through a YouTube or an instagrammer than it does
Speaker 6: to put an ad on the television where you don't
Speaker 6: know who's going to be watching it.
Speaker 2: When you got that first seventy eight dollars, you saw like, wait,
Speaker 2: they actually are giving me money. I mean, did you
Speaker 2: come to a realization of how you actually getting paid
Speaker 2: or was there a process of you having to do
Speaker 2: like some research, like wait, where's this money coming from?
Speaker 6: I knew it was Google AdSense, but at the time,
Speaker 6: I just I was doing so many other things that
Speaker 6: I kind of didn't really care. I was like, Okay,
Speaker 6: I got seventy eight dollars, that's cool. That's probably how
Speaker 6: YouTube works, like access revenue. I brought a video, I
Speaker 6: got paid. Cool, I keep it moving. But then it
Speaker 6: was when I realized that, okay, it had to do
Speaker 6: with my CPM. Then it had to do with where
Speaker 6: I placed the ads and how many ads I played.
Speaker 6: That's when it like a light bulb went off. I'm like, oh, okay,
Speaker 6: so I can make money on access revenue and get
Speaker 6: money from brands and then put my little links in
Speaker 6: the bottom, get my affiliate links going. So that's when
Speaker 6: it was a process. Honestly, it wasn't like things just
Speaker 6: clicked and I was like, oooh, seventy eight dollars. How
Speaker 6: do I turn this into seven hundred and eighty. I
Speaker 6: was just like, okay, like seventy eight dollars, it's cool.
Speaker 6: But I wasn't thinking too much into it.
Speaker 2: There's a lot of verbs there, so CPM is just
Speaker 2: how many, how many, how much you'renna get paid for
Speaker 2: one thousand listens? YouTube obviously how much you're gonna get
Speaker 2: paid for per thousand views, and it could fluctuated, which
Speaker 2: is right, some that we have to.
Speaker 6: Learn, Well, the cost per million. I hear a lot
Speaker 6: of people say that because it kind of sounds it
Speaker 6: makes sense that, but the CPM, the cost per million
Speaker 6: is actually not the cost per thousand views. It's the
Speaker 6: cost per one thousand impressions on your video. So a
Speaker 6: lot of people think that though it's just a thousand
Speaker 6: year cost per views, but it's the impression so matters
Speaker 6: how many ads you have there. And the CPM is
Speaker 6: determined by basically it's a good indicator to find out
Speaker 6: how much brands are willing to pay to put their
Speaker 6: ads in front of your video. So the CPM is
Speaker 6: determined by like, I don't know if you guys want
Speaker 6: to get.
Speaker 5: Into this now, we're not. We're about to go into
Speaker 5: it right now. Actually that's what we do with our alesia.
Speaker 4: So this actually is perfect because you know the thing
Speaker 4: with a shout out to Max Maxwell, I remember he
Speaker 4: was saying, like, you know when he hit like fifteen
Speaker 4: thousand a month on YouTube, and he was like how
Speaker 4: he looks at that as that's like he does real estate,
Speaker 4: so he was like, you know, he was like, you know,
Speaker 4: fifteen thousand a month, that's five investment properties. That's how
Speaker 4: he's looking at it. It's five investment properties. All you
Speaker 4: got to do is all you gotta do is put
Speaker 4: out content. Though you don't have to change the boiler,
Speaker 4: you don't have to cut anew grass. So it's like YouTube,
Speaker 4: we couldn't go we couldn't do this podcast without having
Speaker 4: an episode about YouTube because it's like one of these
Speaker 4: situations where it's it's like a joke until it's not
Speaker 4: funny anymore. Because it's like, I remember a doctor I
Speaker 4: was watching. He went to like medical school and all that,
Speaker 4: and his last year medical school was last year as
Speaker 4: a resident.
Speaker 5: He quit to become a full time YouTuber.
Speaker 4: And everybody was saying, like, you went through all of
Speaker 4: this medical training and all that, you're gonna quit to
Speaker 4: do YouTube, And he's like, yeah, that's what I'm that's
Speaker 4: what we're gonna do. And he's making like a half
Speaker 4: a million dollars on YouTube. So I think it's important
Speaker 4: for people to educate. So all right, let's break this down.
Speaker 4: Let's let's let's start from the very very beginning since
Speaker 4: she was already on the CPM. So CPM is how
Speaker 4: you get paid, right, So all right, yeah, can you
Speaker 4: explain that in detail as far as CPM, because those
Speaker 4: the good thing with YouTube is that they put ads
Speaker 4: in your video. It's not like, you know what, the podcast.
Speaker 4: It's a little different on the audio side. So for us,
Speaker 4: we have we have two ways how we put our content,
Speaker 4: audio and visual.
Speaker 5: The audio is through.
Speaker 4: Like you know, Anchor, and that gets shipped to Spotify
Speaker 4: and Apple and all of the audio outlets, and Anchor
Speaker 4: kind of provides ads for us, but we always we
Speaker 4: have to try to get outside ad revenue as well,
Speaker 4: where YouTube we can get outside ads, but YouTube is
Speaker 4: always going to be ads there because they provide ads. Now,
Speaker 4: it's different what kind of content you put out because
Speaker 4: it's different CPMs. But that's more we'll go into that later.
Speaker 4: So yeah, So, and it's a CPM. So can you
Speaker 4: talk about CPM and kind of explain that to the
Speaker 4: people in layman terms.
Speaker 6: Yeah, So your CPM, which stands for your cost per millie,
Speaker 6: is the cost for every one thousand impressions for every
Speaker 6: ad that's placed on or around your video. So you'll
Speaker 6: see if the video's shorter than ten minutes, it'll only
Speaker 6: have one ad at the beginning, maybe an ad at
Speaker 6: the ending. But when a video is longer than ten minutes,
Speaker 6: then you're able to put you're able to place multiple
Speaker 6: ads throughout the video. So for those long skippable ads,
Speaker 6: as long as the viewer watches it for thirty seconds
Speaker 6: or more, that an impression. Or those ads that you
Speaker 6: can't skip through, that's an impression. Those ads on the
Speaker 6: side of the YouTube video, if it's on there, that's
Speaker 6: an impression. The banners that show up at the bottom,
Speaker 6: if someone watches that, that's an impression as well. So
Speaker 6: for every one thousand impressions you get on your video,
Speaker 6: that'll you that's your cost. That's how much you get caught.
Speaker 6: That's how much you get paid for it. The thing
Speaker 6: about the cost per million is that it's not determined
Speaker 6: by you though, it's determined by YouTube. So it's basically
Speaker 6: how much ad payers or ad creators are willing to
Speaker 6: pay to put their ads in front of your video,
Speaker 6: in front of your audience. And it's basically an indicator
Speaker 6: to see how valuable marketers take your content. Basically like
Speaker 6: how valuable they perceive your content to be to help
Speaker 6: them with the business development and their business goals.
Speaker 4: Okay, so and yeah, and that's interesting because it's like
Speaker 4: what we found out that depending on what type of
Speaker 4: content you put out that determines your CPM. So like
Speaker 4: us in a side a channel, our CPMs are a
Speaker 4: lot higher because it's clean content, like you know what
Speaker 4: I mean, it's clean business content, so cursing anything like that,
Speaker 4: where it's like if it's if it's if it's a
Speaker 4: lot of cursing, they can have potentially way more subscriber's,
Speaker 4: way more views, where their CPMs might be like three dollars.
Speaker 4: So to give you an example, our CPM's usually rings
Speaker 4: from what's the CPM price bus.
Speaker 3: Our average right now is probably like thirty five, but
Speaker 3: we had some that go up to like seventy. We've
Speaker 3: had some that are one hundred and twelve.
Speaker 2: So really, like you said, just depends on the type
Speaker 2: of content and how clean it is and how many
Speaker 2: people are watching and.
Speaker 4: If it's so if it's dirty content, I don't want
Speaker 4: to say dirty, but if it's like cursing and stuff
Speaker 4: like that, hey, they could demonetize it and not have
Speaker 4: any anything.
Speaker 3: On it at though, So people gotta realize that.
Speaker 2: So you got when you really get into this YouTube thing,
Speaker 2: you gotta really like dive in and do YouTube studio.
Speaker 3: I would recommend that highly and study the analytics.
Speaker 2: So like a lot of times, if you'll see that
Speaker 2: that money sign is yellow, that means that, yo, you're
Speaker 2: not monetizing the way. This something in your content that
Speaker 2: is causing it to not get the ass space that
Speaker 2: it's supposed to. And another thing is like a lot
Speaker 2: of times people don't realize that they could.
Speaker 3: They don't turn on their ads.
Speaker 2: So like there's you can put on start, you can
Speaker 2: put on in the middle, you can put on at
Speaker 2: the end. You can actually place your ass what you like.
Speaker 2: So a lot of people don't realize that. And it's
Speaker 2: a gem because it's like, Yo, the more ads you
Speaker 2: have that there's more revenue. But there is something that
Speaker 2: we want to we kind of skipped, and that is
Speaker 2: like when you can start monetizing, right, Like there's a
Speaker 2: certain amount of users you have to have and a
Speaker 2: certain amount of views you have to have, right, is
Speaker 2: it like a thousand for the users, Yeah.
Speaker 6: A thousand subscribers and four thousand watch hours they've changed
Speaker 6: it now. It wasn't like that just a couple of
Speaker 6: years ago, but they've changed it. And now you need
Speaker 6: a thousand subscribers, four thousand watched hours before you can
Speaker 6: even start monetizing your platform.
Speaker 4: Okay, all right, so now you're sorry, so now, and
Speaker 4: that's important too. But the ten minute thing. Shout out
Speaker 4: to Mike, he actually put us onto that he watched
Speaker 4: the video on YouTube and they showdo that. Yeah, the
Speaker 4: key with the clips, like even a lot of the
Speaker 4: micro clips that we put out from our episodes, they're
Speaker 4: always if you notice, they're always longer than ten minutes
Speaker 4: or like at ten minutes, because then you could put
Speaker 4: multiple ads in. If there's anything lower than ten minutes,
Speaker 4: then you've only put one added. So it makes a
Speaker 4: big difference if you have three ads in a video
Speaker 4: as opposed to having one add in a video.
Speaker 6: Yeah, and also to touch upon what determines the CPM,
Speaker 6: it's not necessarily only when the content is clean, but
Speaker 6: that definitely is a big indicator. Like if you're swearing, cussing,
Speaker 6: you're talking about some vulgar stuff that's probably going to
Speaker 6: get demonetized. So it's not even an option of having
Speaker 6: a low CPM, but there's certain niches that have higher
Speaker 6: CPMs than others. So you guys have a high CPM
Speaker 6: because of the topics that you talk about. So some
Speaker 6: of those topics are like real estate, luxury things, so
Speaker 6: like luxury, real estate, luxury cards is a big one
Speaker 6: as well. Gaming is big as well, but it depends
Speaker 6: like what niche and gaming I'm not a gamers well
Speaker 6: with it be able to like indicate to do but
Speaker 6: finances business credit just basically oh, Amazon, SBA, that's another one.
Speaker 6: So it depends on how much the uh, the advertisers
Speaker 6: willing to pay. They're not willing to pay to put
Speaker 6: their videos in front of like pranks and like couple channels.
Speaker 6: So when you're smaller, you're not going to see a
Speaker 6: big CPM for that. But then once you come once you.
Speaker 4: Start what about makeup tutorial because that's very big for women, Yeah,
Speaker 4: what about makeup?
Speaker 6: So the CPM on that isn't necessarily high until you
Speaker 6: start ranking. So like for prank channels, family channels, makeup channels,
Speaker 6: because it's it's a kind of saturated, uh industry, I guess,
Speaker 6: but it's very popular. So once you start ranking and
Speaker 6: you have a very loyal customer, not customer based audience.
Speaker 6: Then the marketers are like, okay, I would pay more
Speaker 6: to put my video more, put my as in front
Speaker 6: of their videos and stuff. So it depends on how
Speaker 6: large your channel is. When you're first starting out and
Speaker 6: it's a beauty channel channel, prank channel, you're not really
Speaker 6: going to see large CPMs because there are so many
Speaker 6: people doing that and advertisers aren't necessarily willing to pay
Speaker 6: for content like that in the beginning when you're just
Speaker 6: starting out.
Speaker 4: Okay, all right, so now let's go to the actual
Speaker 4: content so that I guess that's the most important thing, right, So,
Speaker 4: like you your person, So our content is financial. I
Speaker 4: guess that's the hardest thing. Like people want to start,
Speaker 4: you want to become a YouTuber. You're on your journey
Speaker 4: to become a YouTuber, right, the first thing is like,
Speaker 4: what do you want.
Speaker 5: To talk about?
Speaker 4: So we talk about financial stuff because we have financial podcasts,
Speaker 4: so that's easy.
Speaker 5: How did you find your niche to talk about?
Speaker 4: And how do you what do you recommend for people
Speaker 4: as far as finding their nache as far as the
Speaker 4: content that they're putting out.
Speaker 6: So I would say the easiest thing is to do
Speaker 6: something that you feel comfortable with, something that you're confident
Speaker 6: in as well, because if you're not confident in what
Speaker 6: you're talking about, it's going to show. It's going to
Speaker 6: come off on camera. People are going to be able
Speaker 6: to detect that. So make sure whatever topic you decide
Speaker 6: to go into, your comfortable and confident about that topic.
Speaker 6: But then also your audience is going to let you
Speaker 6: know what they want to see more of. So before
Speaker 6: you even start your channel, I would say, write out
Speaker 6: a whole list of titles of things you want to
Speaker 6: talk about pertaining to that. Okay, you want to start
Speaker 6: a beauty channel, that's cool. Write out fifty videos that
Speaker 6: you can do that's relating to beauty that people want
Speaker 6: to see. If you can't come up with fifty, it's
Speaker 6: probably a topic that you're not that interested in and
Speaker 6: you're not that confident, then you should probably try and
Speaker 6: find something else that you are actually interested in.
Speaker 2: So I'm not putting out a prank video, I'm not
Speaker 2: putting out vacations with the kids. I'm not putting out
Speaker 2: how to cut here. It's just it's they'll be all
Speaker 2: over the place. I do those things. But it just
Speaker 2: be all over.
Speaker 6: The place, right, Yeah, No, you want to choose a
Speaker 6: topic and then try to find videos that surround that
Speaker 6: that have to do with that topic and don't make
Speaker 6: it too wide of arrange. Like, especially in the very beginning,
Speaker 6: nobody knows who you are, and they don't want to
Speaker 6: see every single component of your life because unfortunately, like
Speaker 6: you're not that relevant to them. So they it's nice
Speaker 6: that you have kids, it's nice that you, you know, like
Speaker 6: to shape up your beard and stuff. But like someone
Speaker 6: who comes on your channel and they want to see, uh,
Speaker 6: you hanging out with your kids. They're probably a dad
Speaker 6: with kids too, and they relate to that, but they
Speaker 6: might not have the same you know, grooming procedures that
Speaker 6: you do. They don't want to see the video the
Speaker 6: next video to be you grooming yourself, like it's not
Speaker 6: relevant to them. So you kind of have to keep
Speaker 6: a consistent theme because it confuses your audience. It confuses
Speaker 6: your subscriber. They come to your channel, they see one
Speaker 6: video that's pertaining to your family life and your kids,
Speaker 6: then they go look for another video that has to
Speaker 6: do with that, and there's nothing else, or maybe there's
Speaker 6: only one and it's the one that they just watch.
Speaker 6: They're like, okay, this is what this was nice, this
Speaker 6: was cool. He's a nice guy, and they keep it moving.
Speaker 6: But you have to have consistency in all of your videos.
Speaker 5: All right, there you have it. That's the that's the basics.
Speaker 4: On the next steping, we're going to go into how
Speaker 4: to really pop off and become viral.
Speaker 5: You got to become vibrar these days.
Speaker 4: Sure, and you know, just some more hacks and useful
Speaker 4: tips about you know, getting popping online. So yeah, we're
Speaker 4: going to that next, all right. So yeah, and this
Speaker 4: is once again I want to reiterate why YouTube is
Speaker 4: so important because for business owners as well, not just
Speaker 4: for people that want to become full time YouTubers. Like
Speaker 4: we talked about social media a lot, like as far
Speaker 4: as like it's a great way to push your brand,
Speaker 4: but for entrepreneurs, and a lot of entrepreneurs is in
Speaker 4: on your leasure, YouTube is extremely important to push your
Speaker 4: brand and you know, get the brand awareness out there.
Speaker 4: So even if you don't plan on being a full
Speaker 4: time YouTuber, you can still use YouTube.
Speaker 5: It's just like any other social network. There's a lot
Speaker 5: of millions and.
Speaker 4: Hundreds of millions of people on YouTube, So to not
Speaker 4: be on YouTube as a business owner, it's kind of
Speaker 4: like not being on on Instagram.
Speaker 2: And something we learned, like we didn't start with the
Speaker 2: YouTube channel, like we didn't started to April. Everybody knows
Speaker 2: that the podcast itself started in January, but we learned
Speaker 2: it like, yo, we have to grow the audience. It's
Speaker 2: a great way. This is a platform. We knew that
Speaker 2: all our kids watch it. We knew we have to
Speaker 2: be on it.
Speaker 3: So we made a concerted effort to say, look, this
Speaker 3: is where we're going.
Speaker 4: Yeah, and it's helped out a lot, Like if we
Speaker 4: just did the audio, we would be nowhere near where
Speaker 4: we are now because we don't have the same reach
Speaker 4: that we would have if we do YouTube. And it's
Speaker 4: a lot of all the things that we do exclusively
Speaker 4: for YouTube that we'll talk about. But all right, so
Speaker 4: as far as getting on YouTube, because it's like anything, right,
Speaker 4: Like same thing with social media and Instagram when you
Speaker 4: start with zero and it's like how do I grow
Speaker 4: it to two hundred and fifty thousand subscribers? So yeah, viral,
Speaker 4: try out to Drake Viral, shout out to Drake Favrio
Speaker 4: foreign and Sosa Geek, I think.
Speaker 5: That's his name, that's his song, That's my favorite song
Speaker 5: like that.
Speaker 4: So your first video, you have no subscribers and you
Speaker 4: have thirty two thousand views on that video in a month.
Speaker 5: That's a lot. That's a lot of us. How how
Speaker 5: did you do that? How do you do that?
Speaker 6: So YouTube has little pockets and little niches, little communities.
Speaker 6: So what I did was I found videos that look
Speaker 6: like my type of content. I would search. So my
Speaker 6: first video was a Storytime. What I did was I
Speaker 6: searched Storytime and then I filtered the results by upload date,
Speaker 6: and that puts the newest uploads at the top. So
Speaker 6: then I searched for videos that kind of looked like
Speaker 6: they were in my neighborhood on YouTube, my community on YouTube,
Speaker 6: and then I would comment on their videos, like I
Speaker 6: could totally relate to Da Da. I made a video
Speaker 6: similar to that. It was a very spammy, like hey
Speaker 6: check me out, I just started a channel, but it
Speaker 6: was like it was a comment letting people know that
Speaker 6: like I did also upload something similar. So from that,
Speaker 6: what that does is it puts your comment there and
Speaker 6: everyone does it where they're watching a video. They kind
Speaker 6: of scroll to see what the comments say. And so
Speaker 6: if your comment is there and you're one of the
Speaker 6: only comments there, even if that video is only going
Speaker 6: to get a thousand views, there's a good chance that
Speaker 6: a portion of those views are going to see your comment,
Speaker 6: and from those views to your comment, they're going to
Speaker 6: see your channel and maybe they're going to either subscribe
Speaker 6: or engage with your content somehow. So that was one
Speaker 6: thing that I did to grow my first video and
Speaker 6: how it got so many views. I was commenting a lot.
Speaker 6: And then now as I've grown, I don't really get
Speaker 6: an opportunity to watch people's videos and make relevant comments
Speaker 6: as much. But I'll watch my videos on incognito and
Speaker 6: see what shows up that's similar to my channel and
Speaker 6: how I can put my spin on it and do
Speaker 6: it better because when I watch it on incognito, there's
Speaker 6: no bias there. There's no other.
Speaker 5: Channel history incognito.
Speaker 6: Yeah, so incognito is just browsing in private mode. So
Speaker 6: on Google Chrome it's called incognito and in Safari it's
Speaker 6: called Private Browser. But what that does is it doesn't
Speaker 6: warp the search information, so there's no bias when you
Speaker 6: watch a video and you're signed into your profile, YouTube
Speaker 6: is recommending videos for you based off of everything that
Speaker 6: you've ever watched on your profile. That's why you'll watch
Speaker 6: like one cleaning video, You'll go back to your homepage
Speaker 6: and there's like four other cleaning videos recommended to you.
Speaker 6: And over time, it builds up a profile for you,
Speaker 6: in a portfolio for you, and it changes your recommendations
Speaker 6: based off of stuff that you've already searched and stuff
Speaker 6: that you've already watched. So when I watch my videos
Speaker 6: on incognito, what that does is it allows me to
Speaker 6: see what YouTube associates my channel with, and what kind
Speaker 6: of content YouTube kind of places my videos, and what
Speaker 6: kind of neighborhood on YouTube my videos are in. Then
Speaker 6: that kind of gives me more of an idea of
Speaker 6: the type of people who watch my video and what
Speaker 6: they're interested in more along with, of course, my analytics.
Speaker 6: I do watch my analytics and see what my audience
Speaker 6: likes more of I listen to the comments, but that's
Speaker 6: one way that I get to see what YouTube what
Speaker 6: the YouTube algorithm associates my channel with. So from there
Speaker 6: I'll get an idea. I'll put my spin on it
Speaker 6: and flip on it. And I'll do it myself and
Speaker 6: then it usually does good when I when I choose
Speaker 6: a video like that.
Speaker 5: Okay, algorithm, can you tell about that? Do you YouTube algorithm?
Speaker 6: Yeah? So the YouTube algorithm, because it's a business, right
Speaker 6: YouTube they're just interested mainly in like watch time and dollars,
Speaker 6: so they tend to push videos that have high CPMs,
Speaker 6: so videos that get them more money, and then high
Speaker 6: watch times as well and high engagement because what YouTube
Speaker 6: wants ultimately is watch time and they want their viewers
Speaker 6: to stay on their channel or on their platform, because
Speaker 6: if you're not on YouTube, you're on something else. You're
Speaker 6: on Hulu, Netflix, maybe Instagram, you're like on another platform.
Speaker 6: So what they want is watch time and engage. So
Speaker 6: if you upload a video and in the first few
Speaker 6: minutes or first few hours, I should say it's doing well,
Speaker 6: the algorithm is most likely going to push you some more.
Speaker 6: So that's kind of like a tit behind your algorithm.
Speaker 6: Like in the first hour you should probably be commenting
Speaker 6: back to comment and stuff like that and trying to
Speaker 6: boost up that engagement within the first hour.
Speaker 3: Can we talk about your your viral video?
Speaker 2: You know, one of the one of the things you
Speaker 2: said is like not to chase trends, but you kind
Speaker 2: of did with the dad and voiceover. Can you talk
Speaker 2: about the benefit of actually chasing that trend and some
Speaker 2: of the things that didn't work that you learn from that.
Speaker 6: Yeah, okay, So that video at the time, it was
Speaker 6: like a makeup trend that was going around and a
Speaker 6: lot of people were doing, like, my boyfriend does my
Speaker 6: makeup my voiceover and my dad. I thought it would
Speaker 6: be so funny if my dad did my voiceover, because
Speaker 6: he's always like tracking jokes on me. He's always making
Speaker 6: fun of me. So he did it. It was funny,
Speaker 6: It was cool, and the video did really well. It
Speaker 6: was like on different social media platforms. I don't have
Speaker 6: a Twitter, so it was like all over Twitter, all
Speaker 6: over Facebook. I didn't have Facebook either, And it did
Speaker 6: go viral and it got a lot of views. It
Speaker 6: did make a lot of money because I ended up
Speaker 6: selling it to There was a media company that pitches
Speaker 6: to The Ellen Show and they bought that video off
Speaker 6: of me. They bought the rights for that video off
Speaker 6: of me. So I don't own that video anymore, but
Speaker 6: I still get the absence revenue from that video. But
Speaker 6: I would say that the game. There was the money
Speaker 6: behind it, and it was a funny like joke like
Speaker 6: me and my dad still left about that video to
Speaker 6: this day. But what I learned is that when you
Speaker 6: do videos just because it's trendy but it has nothing
Speaker 6: to do with what your channel is about, it doesn't
Speaker 6: necessarily grow your channel or your subscribers. So that video
Speaker 6: I got like two point two thousand subscribers, I believe,
Speaker 6: says my analytics, but it has like eight hundred thousand views,
Speaker 6: so that's not a very good conversion, like views versus
Speaker 6: people who subscribe, So it ultimately didn't grow my channel.
Speaker 6: And I learned that if you're gonna hop on a trend,
Speaker 6: it needs to pertain to what your channel's about. Because
Speaker 6: I was not a makeup channel, My dad wasn't on
Speaker 6: my channel. My channel wasn't like a comedy channel either,
Speaker 6: So it wasn't great for the overall growth of my channel,
Speaker 6: But it was a learning experience. I would say.
Speaker 2: When I heard that story, I'm like, yo, I've never
Speaker 2: thought about that when people actually buy your content from me?
Speaker 3: What was that experience? Like, that was the first time
Speaker 3: you've done it?
Speaker 6: Yeah, that's my first time. I had done it. It
Speaker 6: was just I was getting a lot of you know
Speaker 6: those I think they're like social media sites where they
Speaker 6: just have a bunch of viral videos and you'll see
Speaker 6: a viral video over and over, but it'll have different
Speaker 6: logos in the corner. So at the time, I was
Speaker 6: getting a lot of questions from different media sources asking
Speaker 6: if they can post it on their Facebook group. They're like, oh,
Speaker 6: we have like six million followers on our Facebook. We're
Speaker 6: gonna post it. We'll credit you and da da da da.
Speaker 6: And I was like, yeah, sure, just put my link
Speaker 6: in the description, go for it. But then someone had
Speaker 6: asked me like, have you sold it already? And I
Speaker 6: was like, sold it to who? That didn't make no sense.
Speaker 6: And then I got another inquiry around the same time
Speaker 6: that the first one came in and was like, oh, well,
Speaker 6: we're willing to buy it. So then I went back
Speaker 6: to the first person. I was like, no, I haven't
Speaker 6: told it yet, but you know, I have some inquiries,
Speaker 6: I said some like there was more than one. I
Speaker 6: was like, yeah, we have some inquiries, so I haven't
Speaker 6: sold it yet. So they came with their proposal and
Speaker 6: then I took the other person like, oh, another media
Speaker 6: company is willing to buy it for this much. So
Speaker 6: then the second one ended up having a better, better price,
Speaker 6: and I just sold it to them. But the funny
Speaker 6: thing was that that all of that happened like a
Speaker 6: year and a half maybe two years after I had
Speaker 6: already posted that video. So it was weird because the
Speaker 6: traffic had already died down on that video, Like I
Speaker 6: had already made my YouTube ats and this money on
Speaker 6: that video, and it was like dying down. I guess
Speaker 6: some other media out they picked it up and then
Speaker 6: it went viral and like it was kind of a
Speaker 6: different community. Really, it wasn't like the audience.
Speaker 4: And another EYL alumni he had a post on Instagram
Speaker 4: a few days ago and he was like a lot
Speaker 4: of viral videos don't go viral for like two to
Speaker 4: three years or even five years after it actually coming out,
Speaker 4: whether it's social media or so you never know. It's like,
Speaker 4: don't give up on content because you might think, oh,
Speaker 4: it's just flopped. Even Mickey Facts we had him on
Speaker 4: shout Out to Mickey Facts and he had a video
Speaker 4: that went viral on Instagram when he was rapping folk
Speaker 4: Flex about financial literacy. And he was like, when he
Speaker 4: first put it out, it didn't really get traction. And
Speaker 4: then out the blue, like earlier this year, it just
Speaker 4: started blowing up on like a lot of black financial
Speaker 4: literacy pages, just so you never.
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Speaker 4: But I want to ask you about that video because
Speaker 4: you put that on YouTube and I saw it, and
Speaker 4: we didn't showed like the clip of it of the analytics,
Speaker 4: so on a clip I actually saw the accent accent
Speaker 4: revenue that you made was like sixty eight thousand.
Speaker 5: Dollars from that. It's on it, It's on your page.
Speaker 5: So like I'm not.
Speaker 3: Exposing just kind of what we do.
Speaker 4: So if that, if that's something like is go like
Speaker 4: something like all right, so you made sixty eight thousand
Speaker 4: on a video app that I had, like how many
Speaker 4: views it?
Speaker 7: It had?
Speaker 5: Nine hundred thousand, eight hundred.
Speaker 6: Yeah, it was like it.
Speaker 4: Just sounds like typical for like a million. Obviously it
Speaker 4: depends on a CPM and all that, but like, what
Speaker 4: was the CPM for that video?
Speaker 6: Ooh, I'm not sure what the CPM was on that
Speaker 6: video actually, but that was over the lifetime, so that
Speaker 6: was when I posted it. I think was that twenty seventeen.
Speaker 6: I think I posted that or maybe twenty eighteen, but
Speaker 6: it was over the lifetime, so from the moment I
Speaker 6: posted it to the current day that I screenshotted it,
Speaker 6: so over time. Yeah, that's how much it made. I
Speaker 6: think it was because of the timing too, because I
Speaker 6: posted it closer to the holidays, and when it did
Speaker 6: go viral, it was during the holidays when absence revenue
Speaker 6: is the highest. But yeah, once it starts gaining a
Speaker 6: lot of traction and it starts going higher, I noticed
Speaker 6: that the CPM starts jumping higher and higher, and so
Speaker 6: that's why I ended up doing so well. But I've
Speaker 6: noticed that it doesn't necessarily matter what your subscriber account is,
Speaker 6: or even what your your channel sizes or anything like that,
Speaker 6: because some people they'll post a video on like how
Speaker 6: much they made on YouTube. And I appreciate the transparency.
Speaker 6: I respect it honestly. Because someone had posted how much
Speaker 6: she makes and I think she has like one point
Speaker 6: four million subscribers, and she had said that she makes like,
Speaker 6: on average, about four thousand dollars a month. I was like,
Speaker 6: this will make sense because when that video went viral
Speaker 6: and I was making a lot of money off of it,
Speaker 6: I wasn't even at twenty thousand. I don't think, like
Speaker 6: my channel was pretty small, so it doesn't necessarily matter
Speaker 6: what your subscribe account is. All of that's predetermined by YouTube.
Speaker 6: And I try to tell people when they're thinking about
Speaker 6: making that transition from being an employee to being your
Speaker 6: own bossible time and like you're using money from YouTube
Speaker 6: to try and like or cast your budget. I always
Speaker 6: tell people like, you don't really have control over the
Speaker 6: CPM because it's kind of like you're putting out a product.
Speaker 6: You don't know how many people are gonna buy it,
Speaker 6: and you don't know what you're going to sell it for. Either.
Speaker 6: You're just putting out a product and whatever money you get,
Speaker 6: you'd get and it's not like you can go back
Speaker 6: to YouTube and go tell them like, actually, you guys
Speaker 6: told me that I only had five thousand impressions on
Speaker 6: the ads this month. But I went and asked my
Speaker 6: viewers and they told me, actually they all watched it. Like,
Speaker 6: you can't go back and dispute it with YouTube if
Speaker 6: they tell you that's how much you're making, that's how
Speaker 6: much you're making. So I wouldn't know why it needs
Speaker 6: so high, but it did, and I appreciated it. I
Speaker 6: took it. But I always take AdSense revenue as a bonus.
Speaker 6: So I don't rely on AdSense revenue because that just
Speaker 6: puts you in a very vulnerable place with your finances.
Speaker 6: And I don't know about anybody else, but I don't
Speaker 6: like being vulnerable with my times and with my finances.
Speaker 6: Like to be very calculated and very like precise. So yeah,
Speaker 6: it's it's kind of a toss up. You don't know
Speaker 6: why it made so much and what the reason is.
Speaker 3: Yeah, it spoken like a true accountant.
Speaker 2: My next thing is the points of consistency, right, because
Speaker 2: after you went viral, it's not like, Hey, I'm going
Speaker 2: to live off this one video for the rest of
Speaker 2: my life. You started to putting out more content that
Speaker 2: was more theme. Do you want to talk about that?
Speaker 6: Yeah, So after that first video actually was it was
Speaker 6: still a side hustle for me because my main priority
Speaker 6: was always finishing with UNI and like my nine to
Speaker 6: five career, so it was still a side hustle. I
Speaker 6: think after that video, I still was putting out I
Speaker 6: wasn't very calculated with my videos. It wasn't until recently,
Speaker 6: like once I graduated from UNI and I was paying
Speaker 6: more attention to my videos, that I was more calculated
Speaker 6: and I was more consistent with the theme. But also
Speaker 6: like as time goes on, I think when I first started,
Speaker 6: I was like twenty one ish, so like my interest
Speaker 6: at twenty one is different from my interests now. So
Speaker 6: as time went on, I just started making videos that
Speaker 6: made more sense to me and what I was more
Speaker 6: interested in more confident in. So once I started making
Speaker 6: more self improvement videos, personal finances, personal development, entrepreneur type videos,
Speaker 6: that's when I really started to understand the importance of
Speaker 6: having like a theme throughout videos. And that's why I
Speaker 6: always try to tell people like if I had known
Speaker 6: now what I knew back then, I would have definitely
Speaker 6: themed down niche down on my content and I wouldn't
Speaker 6: have been creating content from like all over the place,
Speaker 6: it would have been some sort of consistent theme throughout.
Speaker 6: So now when I'm creating content, it's mainly it has
Speaker 6: to do with money and some sort of personal development
Speaker 6: just overall becoming a better version of you. So that's
Speaker 6: the consistent theme that's throughout all my videos that I
Speaker 6: try to portray in every single videos, it's about something
Speaker 6: personal development related.
Speaker 5: So if you.
Speaker 4: If you take the ads off of video yourself or
Speaker 4: whatever reason, Like let's say you don't want ads on
Speaker 4: one video, that's going to hurt the chances of you
Speaker 4: YouTube pushing it, probably because they don't get paid either, or.
Speaker 6: I would say that they don't really have an incentive
Speaker 6: to push it. They might, but they don't really have
Speaker 6: an incentive too, So you could take it off if
Speaker 6: you wanted to. But also like why would you want
Speaker 6: to do that?
Speaker 3: Not?
Speaker 4: Because sometimes you might put a video out and the
Speaker 4: ads that are on the video might be competition for
Speaker 4: the actual video, you know.
Speaker 6: What I'm saying.
Speaker 4: So so yeah, I noticed that with YouTube like something,
Speaker 4: they'll run ads in a video that is like especially
Speaker 4: like if you're trying to sell something or if you
Speaker 4: have a product or something and it's like, now you
Speaker 4: got you're actually running an ad for somebody else that's
Speaker 4: doing the same exact thing that just talks about in
Speaker 4: the video.
Speaker 3: Right unbeknown to your right, but to the viewer, that's
Speaker 3: going to happen.
Speaker 6: Yeah, right, Yeah, I mean it's possible that that could happen,
Speaker 6: but mainly people like they buy from people, so if
Speaker 6: they're watching their video, they're most likely going to buy
Speaker 6: from you anyways. But yeah, you could take the video
Speaker 6: the ads off if you wanted to, and then your own,
Speaker 6: like you're subscribers watching and if it picks up, it
Speaker 6: picks up. But I find that they have more an
Speaker 6: incentive YouTube as a business to push videos that are
Speaker 6: going to make them more money and also videos that
Speaker 6: have longer watch times that keep people on their platform
Speaker 6: because at the end of the day, like the CPM
Speaker 6: is split, like the amount of money you get is
Speaker 6: after YouTube gets their cut. So if you're making more money,
Speaker 6: that means they're making more money.
Speaker 5: Okay, So so.
Speaker 4: All right, as far as like the revenue, and I
Speaker 4: want to I'm glad you said that you don't rely
Speaker 4: on that because there's more ways to make money off
Speaker 4: YouTube and just add that's just like the first layer
Speaker 4: what YouTuber is. It's just like any other thing. It's
Speaker 4: a platform where you reach a bunch of people. So
Speaker 4: through that you can do brand partnerships, you can promote
Speaker 4: your own products, you can do a variety of different things. So,
Speaker 4: how are some other revenue things that, like you personally
Speaker 4: utilize the UC other YouTube YouTubers utilize outside of just
Speaker 4: regular ads that YouTube provides.
Speaker 6: Yeah, so I definitely make sure that I have enough
Speaker 6: revenue and income coming in from other places because, like
Speaker 6: I said, it's a toss up. And although I can
Speaker 6: depend on the money coming in and like it's pretty consistent,
Speaker 6: there's a theme throughout, you can't rely on it because
Speaker 6: at any moment, YouTube can come back tomorrow and say like, hey,
Speaker 6: everyone under a million, y'all don't get paid in a
Speaker 6: war until you reach a million subscribers figure it out.
Speaker 6: They probably won't because that's a little wild on their end,
Speaker 6: but they have the option to do that. So I
Speaker 6: make sure that I'm making money from other places for me.
Speaker 6: I have my affiliate links that I put in the
Speaker 6: description bar. I have my brand sponsorships, which is when
Speaker 6: a brand reaches out to you and asks you to
Speaker 6: promote their product or their brand for a fee. And
Speaker 6: then I also use YouTube to drive traffic to my
Speaker 6: two other online businesses, which is my hair extension company
Speaker 6: and my business society company.
Speaker 2: You know you said something just now as far as
Speaker 2: the description that you put the links in description, I
Speaker 2: think people overlook that and don't really understand the importance
Speaker 2: of the description. I know you have a little like
Speaker 2: a tip that you said, like you don't put a
Speaker 2: link within the first three lines something like that.
Speaker 3: Can you go into detail about that?
Speaker 6: Yeah? Yeah, So once again, because it's YouTube's platform and
Speaker 6: not yours, they have the discretion to push videos that
Speaker 6: to not push videos that are sending traffic to other
Speaker 6: external sites. So when your first three lines about the
Speaker 6: full have a link to an external website, they're less
Speaker 6: inclined to push the video. This is what I was
Speaker 6: told from like a YouTube insider. I don't know how
Speaker 6: true that is to this day or if YouTube has
Speaker 6: changed that, because I do have like two videos that
Speaker 6: have done pretty well and they have a link on
Speaker 6: the top the top fold. But I was told this
Speaker 6: from an insider, so I try to avoid it if
Speaker 6: I can. It doesn't really make a difference for me
Speaker 6: to put the links just a little bit lower. So
Speaker 6: I tend to do that so that it doesn't kind
Speaker 6: of like throw the algorithm off or whatnot.
Speaker 4: So yeah, that's something that that people don't fully understand
Speaker 4: so many different things with YouTube. It's like this, you
Speaker 4: can just have like a three hour situation about that.
Speaker 4: But I want to ask you before we go to
Speaker 4: the next day blog. A lot of people are doing
Speaker 4: blogs and even un legions and people say like we
Speaker 4: should do blogs and things of that nature, like a
Speaker 4: video blog like just a day and of life. So
Speaker 4: how do you do you think it's a good idea
Speaker 4: for like people that have like they're putting out consistent
Speaker 4: content because some people say, like the blog allows you
Speaker 4: people to see like the personal side of you and
Speaker 4: such a different things, and it's like it's like a
Speaker 4: young own reality show kind of.
Speaker 5: So what's your thoughts on blogs?
Speaker 6: So I think blogs are a good idea if you're
Speaker 6: trying to be a blogger or if you've already established
Speaker 6: an audience, because ultimately this generation we like solution based content.
Speaker 6: That's what everybody's after right now, you're after me everybody
Speaker 6: Like when you watch a video, you're trying to gauge
Speaker 6: something from it, right, So if you're making content that
Speaker 6: is even like family, you know, when people watch that,
Speaker 6: they feel like they're a part of the family, that's
Speaker 6: the value that you're getting from it. For people who
Speaker 6: do hair tutorials, that's the value. You're teaching people how
Speaker 6: to do their hair. Make up tutorials, you're teaching them
Speaker 6: how to do makeup. But like you don't have to
Speaker 6: be teaching anything if you're providing some sort of value.
Speaker 6: If you are a you do comedy skits, that's the
Speaker 6: value that you provide there. Your people are coming to
Speaker 6: your videos for comedic relief, And if you're blogging, you're
Speaker 6: trying to make people feel a sense of belonging and
Speaker 6: like they're a part of whatever it is that you've
Speaker 6: got going on. So like with couple channels or even
Speaker 6: family channels, you might watch an episode and you're like, oh,
Speaker 6: but what was this, Like what was the reason? But
Speaker 6: to somebody else, they're very committed, and those channels tend
Speaker 6: to have very loyal audiences too, because they they're invested
Speaker 6: in that relationship, they're invested in that family, and they
Speaker 6: feel like they're a part of the family, a couple
Speaker 6: of friend to the couple. So if you're blogging and
Speaker 6: you already have an audience, it kind of makes your
Speaker 6: audience feel like they're a part of what you're doing already,
Speaker 6: Like they watch your podcast, they see you guys do
Speaker 6: all these cool things. You guys are pretty stand up guys,
Speaker 6: so they want to know what is the behind the
Speaker 6: scenes and what does that look like. And that's the
Speaker 6: value that you provide there, because you've already kind of
Speaker 6: built up your audience. But when you're just coming straight
Speaker 6: up up the bat and no one really knows who
Speaker 6: you are. If you're going to be a blogger, stick
Speaker 6: to that because then people are going to be invested
Speaker 6: in you and your life and you're a lifestyle blogger.
Speaker 6: But if you're going to be doing like couple praying, couple, challenge, couple,
Speaker 6: this couple, that couple, cup couple, and then all of
Speaker 6: a sudden you're doing vlogs on your own and you're like, hey, guys,
Speaker 6: so I'm out with the boys, yes writing nights. People
Speaker 6: are going to be like, I didn't sign up for this.
Speaker 6: I don't care about what you're doing with the boys,
Speaker 6: Like where's your girl at that's what we're trying to
Speaker 6: watch because they feel like they're a part of your couple.
Speaker 6: So if you're trying to be a lifestyle blogger, just
Speaker 6: stay consistent and stick to that. But if you've already
Speaker 6: built up an audience and you're trying to do blogging,
Speaker 6: it's more so behind the scene, and that's the value
Speaker 6: that people are getting from that. They want to see,
Speaker 6: like what is what do you guys do behind this
Speaker 6: big empire that you built?
Speaker 3: Oh eyl story, Yeah for sure.
Speaker 4: So that was a lot And the last second, we're
Speaker 4: going to talk about your other businesses that you have.
Speaker 4: The hair extension I'm interested to know about that, and
Speaker 4: then also your society that.
Speaker 3: You have a good girl going friends.
Speaker 5: Let's do it to that next, all right, So in
Speaker 5: the last segment, I want to talk about three different things.
Speaker 4: But this is another thing that we haven't talked about yet.
Speaker 4: And I know we have a lot of women that
Speaker 4: listen to euy L. So you have a hair extension company,
Speaker 4: you can you talk about that?
Speaker 6: Yeah? So my hair extension company is Trophy Life Hair Extensions.
Speaker 6: So it's basically for the everyday boss babe looking on
Speaker 6: working towards maintaining or attaining their best trophy life. So
Speaker 6: I started that when I was in university. I started
Speaker 6: with less than one hundred dollars. I did make a
Speaker 6: video on that. That video did pretty well as well,
Speaker 6: but I basically talked about the ins and outs of
Speaker 6: how I started, how I got the online presence going,
Speaker 6: and how I've been able to drive traffic using affiliate
Speaker 6: marketing with that. So that's been doing pretty well as well.
Speaker 6: It's my little online baby.
Speaker 3: Is that something you were naturally doing?
Speaker 2: Like you were using these products and people kept asking
Speaker 2: you or is this something that you kind.
Speaker 3: Of wanted to do all?
Speaker 6: Yeah, So what happened was I was doing a lot
Speaker 6: of brand deals for YouTube for hair companies, which I
Speaker 6: did want to talk a little bit about as well
Speaker 6: with because that's something that I always try to tell
Speaker 6: creators when it comes to like reaching out or like
Speaker 6: working with brands and stuff. But I was working with
Speaker 6: a lot of these hair extension companies and I just
Speaker 6: was like not really feeling their like customer service or
Speaker 6: like just the fact that they would kind of sell
Speaker 6: any think like they would sell me good quality extensions
Speaker 6: and then sell whatever to the customers, So I just
Speaker 6: ended up starting my own and I was already interested in.
Speaker 6: Hair extensions is something that I wear and I was
Speaker 6: interested in and I was familiar with. So it was
Speaker 6: pretty easy for me to start it because I knew
Speaker 6: what the target audience would look like and what they
Speaker 6: what they like because it was basically me.
Speaker 5: So do you do you have? Is it your own
Speaker 5: hair sensis or it's just like strictly affiliates for other companies.
Speaker 6: No, it's my own hair extension company. And then I
Speaker 6: use affiliate marketing to promote my I don't really spend
Speaker 6: much dollars for marketing, but I use affiliate.
Speaker 4: Codes or affiliates for other people. That's promoting your your product. Yeah, exactly,
Speaker 4: why is that?
Speaker 3: Why?
Speaker 5: What's your let's talk about that. Why have you chose
Speaker 5: to go that route as far as marketing affiliate everybody's
Speaker 5: not familiar. Affiliates is when you give somebody your percentage
Speaker 5: and they're actually promoting your product and then every product
Speaker 5: that they sell, they get a percentage off of that
Speaker 5: product that sold. So why have you found that to
Speaker 5: be something that you really have doubled down on as
Speaker 5: far as instead of like just marketing.
Speaker 6: So when I first started, that was the best way
Speaker 6: for me to do it because I didn't know how
Speaker 6: else to promote it. I didn't have a budget to
Speaker 6: pay influencers to wear the hair, so I was like,
Speaker 6: I'm not going to send you here, but if you
Speaker 6: promote it and you make money, you'll get money too.
Speaker 6: It's actually a little bit better because you don't gotta
Speaker 6: buy the hair, you don't have to make away, you
Speaker 6: don't have to make any side of any sort of content.
Speaker 6: Just promote it and you'll make money, like indefinitely. So
Speaker 6: long as your code's making money, you're making money, so
Speaker 6: it's passive income for you. So I pitched it like
Speaker 6: that and then it ended up being pretty lucrative and
Speaker 6: I stuck to it. So one of the one of
Speaker 6: my largest affiliates, he's a man and he runs like
Speaker 6: a black love page, so a lot of his art
Speaker 6: adiences black women. So he promotes it on his page
Speaker 6: and it gets traffic and he makes money off of it.
Speaker 6: I make money off of it and I don't have
Speaker 6: to pay influencers for it. But I think growth will
Speaker 6: probably will get into influencer marketing. But that just ended
Speaker 6: up working out for me. So that's what I ended
Speaker 6: up sticking with.
Speaker 4: Yeah, I think I think that's important influenced because it's
Speaker 4: like a lot of times you try to keep one
Speaker 4: hundred percent of the process and you're losing a big
Speaker 4: portion of people that you can't reach, and it's like
Speaker 4: these people are customers that you wouldn't have had.
Speaker 5: So, yeah, even if you' keeping fifty percent, that's fifty
Speaker 5: percent is fifty cents you would have never had because
Speaker 5: the people that are coming in are coming in on
Speaker 5: the strength of somebody else's platform.
Speaker 3: Fifty percent of sounds better than one hundred percent of nothing.
Speaker 3: You never forget that, never foregear that.
Speaker 6: But it's also pretty tricky, like you have to do
Speaker 6: your research when it comes to influencer marketing because it's
Speaker 6: not cheap to promote with influencers, and you have to
Speaker 6: make sure that you're going to get a return on
Speaker 6: your smith. But the thing is not a lot of
Speaker 6: people are too transparent with their their conversions, right, and
Speaker 6: even if they do get a lot of traffic and
Speaker 6: audience is different from potential clients. So although they might
Speaker 6: have a lot of likes a lot of collaps doesn't
Speaker 6: necessarily mean that they'll have a lot of people who
Speaker 6: are willing to purchase off of the strength of someone
Speaker 6: else's influence, so kind of have to do your research.
Speaker 6: Sometimes it's going to be ahead of the miss or
Speaker 6: sometimes it's actually lucrative and you've hit a big jack pot,
Speaker 6: but it's it's all research.
Speaker 2: So you have a brand partnership and maybe you don't
Speaker 2: anymore of a pretty little thing in fashion Nova.
Speaker 3: Yeah, soot.
Speaker 6: So I my first video I did with Dashianova. At
Speaker 6: the time, I think I had like ten thousand subscribers.
Speaker 6: So I ended up doing it with them for free,
Speaker 6: my first brand partnership with them because at the time,
Speaker 6: I like never shopped at Fashionova before. I still haven't
Speaker 6: ever shopped at Fashion Oga, like with my own money,
Speaker 6: but I wanted to try out their clothes and my
Speaker 6: channel was smaller, so I ended up doing it for
Speaker 6: them for free. And then as my channel grew, I
Speaker 6: set out my fee and they weren't able. Well, initially
Speaker 6: they were able to meet it. So we were doing
Speaker 6: a few videos with my feet and as I grew
Speaker 6: some more on my feet grew, they were like, nah,
Speaker 6: we don't have a budget. I was like, all right,
Speaker 6: and I'm not gonna work with you anymore. So I
Speaker 6: don't work that anymore. I still work with pretty little
Speaker 6: thing though. But basically they reached out to me and
Speaker 6: that's how that happened.
Speaker 5: Yeah, we spoke about fashion Over in the early early
Speaker 5: podcasts like an episode. Yeah, that's one of the things
Speaker 5: that they really did the blow up, and that was
Speaker 5: really like a real genius thing on their part is
Speaker 5: that they took a lot of micro influencers and yeah,
Speaker 5: a lot of them didn't even get paid at all.
Speaker 5: They just got to wear that the product, and they
Speaker 5: made it kind of like like a badge of honor,
Speaker 5: like oh you get to have a fashion over thing,
Speaker 5: and it's like okay, well they paid it a little
Speaker 5: bit as opposed to just dumping all of your budget
Speaker 5: on one in fluencer and just hoping that works. Because
Speaker 5: I don't forget the micro influence.
Speaker 4: And that's important too for people in business, Like somebody
Speaker 4: has five ten thousand, you know, fifteen thousand followers, Like
Speaker 4: that's you know, fifteen thousand people. It's not Jennifer Lopez,
Speaker 4: but you know a lot of those equal Jennifer Lopez.
Speaker 4: In that fashion Over. They did it probably the best.
Speaker 3: That's to go out less.
Speaker 5: Yeah, as far as their marketing campaign, and they have
Speaker 5: millions of micro influencers wearing their products and now they're
Speaker 5: you know, non figure company.
Speaker 6: Really yeah, but a lot of micro influencers. I think
Speaker 6: they underestimate the importance of their audience and the importance
Speaker 6: of their platform, so they're willing to take on the
Speaker 6: partnerships for free. Like I did my first one for
Speaker 6: free because I'm like, oh, okay, I mean I have
Speaker 6: ten thousand subscribers, Like it's not a lot. They're probably
Speaker 6: not going to make enough money off of my videos anyways.
Speaker 6: But it wasn't until I started using matchings that I
Speaker 6: was able to kind of see how much I'm making
Speaker 6: these companies they when I partner with them. And once
Speaker 6: I saw that, I was like, yeah, my presents are
Speaker 6: going up. And I'm never doing any pay or any
Speaker 6: sponsorship for free for these companies because like I'll have
Speaker 6: girls reach out to me and they have like two
Speaker 6: hundred thousand followers on Instagram and stuff, and they're like,
Speaker 6: I'm looking for ways to monetize my platform, Like how
Speaker 6: do I do this? And I'm like, you're doing all
Speaker 6: these paid promotions and all this advertisement for free. It's
Speaker 6: not right. It doesn't make sense. And I think a
Speaker 6: lot of creatives have a hard time putting a monetary
Speaker 6: value on what they do because they're like, well, I
Speaker 6: would do this for free. Anyways, it's fun, and it's
Speaker 6: like that's great, and I'm really happy for you that
Speaker 6: you would do this for fun. But it comes a
Speaker 6: time you need to take off your creative hat and
Speaker 6: put on your business hat and recognize that you need
Speaker 6: to be compensated for the amount of effort that you
Speaker 6: put into your videos. Because YouTube is actually a lot
Speaker 6: of effort. It's a lot of work. So to just
Speaker 6: do it for free because you know you would do
Speaker 6: it for free doesn't mean that you should do it
Speaker 6: for free.
Speaker 5: So what did you say, magic link?
Speaker 6: Yeah, so I use magic links to see how many
Speaker 6: people buy. It's a website, they might have an app,
Speaker 6: but I use it on desktop and it basically lets
Speaker 6: you know how many people have bought your product and
Speaker 6: how much they've spent, so based off of your ad. Basically,
Speaker 6: let's say preyload thing sends me something and I lead
Speaker 6: the link in the description bar to what it is
Speaker 6: that I'm wearing or in the tryal hall I put
Speaker 6: in the description bar, someone clicks it and off of
Speaker 6: that click they buy it. Then Magical Planks will let
Speaker 6: me know that this is how much they paid or
Speaker 6: this is how much they spent with prayload thing. So
Speaker 6: maybe they only bought one I only advertised one shirt,
Speaker 6: but they ended up buying like six hundred dollars worth
Speaker 6: of products, So that lets me know that off of
Speaker 6: my ad okay, at least one person spent six hundred
Speaker 6: dollars based off of this one video, but it's always
Speaker 6: way more than just one person, and they most often
Speaker 6: don't just buy that one thing, they buy multiple things.
Speaker 6: And then also magic Links gives you a percentage as well.
Speaker 6: You get a commission off with every every purchase that's made,
Speaker 6: so you get your payment from you get your brand
Speaker 6: deal payment, you get your absence payment, and then you
Speaker 6: also get payment from the Magic Links commission Wow checks.
Speaker 5: So how much money did you find out it you
Speaker 5: was making fashion over.
Speaker 6: Well, Fashionova isn't on Magic Links, but in comparison with
Speaker 6: because that's another thing with Magic Links, it's only for
Speaker 6: certain websites and certain retailers, so they're not on fashion Nova.
Speaker 6: Fashion Nova isn't on magic links. But at the same
Speaker 6: time I was doing Fashion Nova, I also was doing
Speaker 6: pretty little things, so I was able to kind of
Speaker 6: gauge and get an understanding. I'm like, Okay, this is
Speaker 6: probably a ballpark around how much I'm making gosh, but
Speaker 6: based off of what I was making on for Livings.
Speaker 3: Okay, speaking of platforms, let's talk.
Speaker 6: I don't even think I answered that it was a
Speaker 6: few thousand per video, but in the five figure range.
Speaker 3: Five figures take that.
Speaker 2: So let's talk about platforms and let's get into Good
Speaker 2: Girls Going Forward society.
Speaker 3: Can you tell us what this is all about? What's
Speaker 3: going on with this?
Speaker 6: Yeah? So it's a personal development and business support members
Speaker 6: only society. So it's basically going to be three components community,
Speaker 6: it's also resources and tools, and then it's education, so
Speaker 6: it's there's going to be live webinars and Q and
Speaker 6: a's and workshops with industry professionals across different industries to
Speaker 6: help people develop in their business and also develop personally
Speaker 6: as well, something that since I started to have kind
Speaker 6: of been getting requested do. But as of lately, when
Speaker 6: I really started making the more personal development type content,
Speaker 6: I've gotten a lot of questions to do and request you.
Speaker 6: And initially I was so scared to do it. I'm like,
Speaker 6: that's so much responsibility. I don't want to take that on.
Speaker 6: But you know, I thought about it, I prayed about it,
Speaker 6: did my research, and through research and you know, educating yourself,
Speaker 6: I was more confident in what it is that I
Speaker 6: could provide. And I'm really confident the value that it's
Speaker 6: going to provide because I understand the value of having
Speaker 6: a community. When you're trying to do something you always
Speaker 6: that is like you can't even put a dollar amount
Speaker 6: on like having people around you who are doing the
Speaker 6: same thing. So when I first started and I was
Speaker 6: making money online, all of my friends were not checking
Speaker 6: for it. No one was checking for it. My family
Speaker 6: definitely was not checking for it. It that like why
Speaker 6: you keep playing on this internet. You're so annoying. So
Speaker 6: having other people who understand you know where you're trying
Speaker 6: to go is so beneficial. So now that you know
Speaker 6: I'm making money and I'm making certain moves financially for myself,
Speaker 6: I bought my house at twenty five. People are like,
Speaker 6: how you bought a house at twenty five and you
Speaker 6: just like graduated from school. Not so long ago, I'm
Speaker 6: like the internet. I was making money on the internet.
Speaker 6: People like now they're trying to listen and now they're
Speaker 6: trying to pay attention. So it's so important to have
Speaker 6: people who understand where you're trying to go, and you
Speaker 6: can bounce ideas off of them, you can refer to
Speaker 6: them for advice and just community. There's like so much
Speaker 6: benefit and value in that.
Speaker 4: Now that's extremely important and we see that at EIL University.
Speaker 4: I saw online educational platform and like, I'm private real
Speaker 4: estate group is crazy because it's like it's turned into
Speaker 4: just just everything a discussion board and people going in
Speaker 4: on Facebook and they talk about stocks, they talk about
Speaker 4: different and they ask questions like Hey, I'm trying to
Speaker 4: get my house remodeled, do you know any construction? And
Speaker 4: then it's just like so it's just turns that's extremely
Speaker 4: important as far as building that community, and especially if
Speaker 4: you're trying to figure things out on yourself by yourself,
Speaker 4: a lot you're gonna fail because even if you have
Speaker 4: all the information, you don't have to support. So the
Speaker 4: online communities is extremely streme. So is this going to
Speaker 4: be for only women or.
Speaker 6: Well, we're open to all genders, and I say all
Speaker 6: and then all ethnicity. It's a very diverse group, but
Speaker 6: predominantly my audience is a lot of females, So there
Speaker 6: are going to be like more females than men, but
Speaker 6: it's definitely open to everyone, all genders.
Speaker 4: And this is going to be for somebody that wants
Speaker 4: to be an entrepreneur, somebody that wants to make money online,
Speaker 4: somebody just a variety of different women or people in general.
Speaker 6: Yeah, so it's just like minded, ambitious people with entrepreneurial mindsets.
Speaker 6: So specifically for those who are trying to make that
Speaker 6: transition from being an employee to being your own boss
Speaker 6: full time, or just trying to start a side hustle,
Speaker 6: because I will say side hustles are not only for
Speaker 6: the people who are trying to quit their jobs, for
Speaker 6: the people whose jobs might be quitting them. And we
Speaker 6: know this economy that nothing's certain, So it's just people
Speaker 6: who are looking to create, design, plan and execute their
Speaker 6: dream life and using the internet specifically and using social
Speaker 6: media to make more money, using marketing tactics to make
Speaker 6: more money, also just to develop personally on a personal level.
Speaker 6: So it's just for people who are entrepreneurial, minded, ambitious,
Speaker 6: and it's a place for them to for us all
Speaker 6: actually to connect and to grow your businesses and grow
Speaker 6: as individuals as well.
Speaker 4: Yeah, and I appreciate it because I believe we have
Speaker 4: an Eyo discount only for EYO community. So we'll put
Speaker 4: the link in the description of this video if you're
Speaker 4: watching on YouTube or Apple or Spotify. It also be
Speaker 4: on our website at our alumni to have Eyo alumni.
Speaker 4: So yeah, that's going to be an exclusive discount that
Speaker 4: you can only get through.
Speaker 3: Yeah, we put it out nless we get to.
Speaker 4: You got to make sure that the eyl community always
Speaker 4: gets a little perk that nobody else gets. So I
Speaker 4: appreciate you for doing that for sure.
Speaker 6: So yeah, no worry.
Speaker 5: What's what's next for you?
Speaker 4: Like, what do you have in the pipeline other than
Speaker 4: I mean we talked about, you know, the community that
Speaker 4: you're building. What do you have on your vision board
Speaker 4: for twenty one, twenty two, twenty three.
Speaker 6: Jeez? Well, hopefully this COVID is over so I can
Speaker 6: actually get things done because I did want to do
Speaker 6: some in person you know, boss brunches and stuff, some
Speaker 6: more in person connecting but due to COVID that's not
Speaker 6: a reality right now. But as far as YouTube goes,
Speaker 6: just continuing to grow my community and then on a
Speaker 6: business level, growing the extension company, and definitely been putting
Speaker 6: a lot of hands on an effort onto the Good
Speaker 6: Girls called Boss Society. That's my little baby there and
Speaker 6: it's a big responsibility as well, So growing that and
Speaker 6: just strengthening the processes because this is all very it's
Speaker 6: demanding and it grows very quickly as well, So just
Speaker 6: making sure that my processes are a one and just airtight.
Speaker 6: So just growing at a slow and steady pace, going
Speaker 6: to long haul, not the fast hall.
Speaker 5: Yeah.
Speaker 2: I know YouTube makes you a worldwide entity, right, but
Speaker 2: what's the support like in Toronto? Like that's something that
Speaker 2: we're interested in when we come in there to see
Speaker 2: people that are doing things, entrepreneurs that are doing amazing things.
Speaker 2: What's the support like being in Toronto and there's a
Speaker 2: lot of your community based there.
Speaker 3: I know you do the one on one consultant, what's
Speaker 3: it like?
Speaker 6: I didn't even realize because my analytics tell me that
Speaker 6: most of my audience is in the States, Like my
Speaker 6: largest cities are New York, Texas, Houston, and yeah, New York,
Speaker 6: New York, Texas and Dallas, I think, oh and Atlanta.
Speaker 6: So I thought that like most of my audience is
Speaker 6: in the States, but I've been finding more and more
Speaker 6: people in Toronto who are like, yo, I love your
Speaker 6: stuff to da da, but no, Toronto has been super supportive,
Speaker 6: like the people who watch my talent in Toronto and
Speaker 6: people have connected with as well. And that's one thing
Speaker 6: about YouTube, like if like business aside and the fact
Speaker 6: that it's an outlet aside, it's also such a great
Speaker 6: networking tool, like it's been able to allow it's allowed
Speaker 6: me to network if nothing else, that's been a beautiful blessing.
Speaker 6: So social media is one of those things like you
Speaker 6: can use it to your detriment, where you can use
Speaker 6: it to your advantage. So I've been able to connect
Speaker 6: with amazing people that I probably would have never run
Speaker 6: into in person using social media or they stumbled upon
Speaker 6: my YouTube channel and things like that. So yeah, it's
Speaker 6: been really great. Toronto's just I love love the city.
Speaker 4: Yeah, We're gonna come up there for sure, and we're
Speaker 4: gonna have a big event up there and we're going
Speaker 4: to do a networking event we're going to do a
Speaker 4: live podcast.
Speaker 5: We want to do a workshop.
Speaker 4: We have a bunch of people from Toronto that's actually
Speaker 4: gonna be a part of it. So yeah, whenever this
Speaker 4: COVID nineteen madness is over with Toronto, we have not forgotten.
Speaker 5: About what you guys.
Speaker 4: We're gonna come up there and hopefully you can join
Speaker 4: us when we're up there.
Speaker 6: Yeah, absolutely, I would love to. And I think Toronto
Speaker 6: would really enjoy your content. For those who don't already,
Speaker 6: who haven't already been put onto your content, I think
Speaker 6: that would absolutely love you guys. So that should come out.
Speaker 6: There'll be a good time.
Speaker 3: Forward to it.
Speaker 5: That's a fact. That's a fact. Housekeep nice.
Speaker 2: Yeah, speaking of YouTube, and this is one of the
Speaker 2: things that I know you say like please like it
Speaker 2: helps the algorithm. Please please subscribe and comment and comment
Speaker 2: comment comment, comment, comment in comment. But yeah, shot everybody
Speaker 2: on YouTube, Shot to everybody on pittreon dot com. That's
Speaker 2: our product paid program. Obviously, we have five different tiers
Speaker 2: that you can join that and there's plenty of perks.
Speaker 2: Get discounts for the merch get access to eyl University,
Speaker 2: which is our online school which is grown at a
Speaker 2: tremendous pace and we're so proud of it. We have
Speaker 2: a lot of weapinars up there. Over seventy tons of
Speaker 2: content on pick an area. I mean, throw a darkboard
Speaker 2: at an area in finance and there's a chance that
Speaker 2: we probably upcovered it. If not, we're working on it
Speaker 2: right now. So shout everybody that's an earner on there,
Speaker 2: and shout out everybody that's on our private state Facebook group.
Speaker 2: That is a community within itself. The community has grown
Speaker 2: and I love it because it's like they've taken a
Speaker 2: responsibilities withinside of the community and that's what communities are
Speaker 2: built on, everybody doing that part. So shout everybody that's
Speaker 2: been a part of that. Earners, I know, we love you.
Speaker 3: Keeps a boy, and then we're gonna keep bringing the content.
Speaker 4: Yeah for sure. So yeah, thank you guys for rocking
Speaker 4: with us. Don't forget the merch either you can get
Speaker 4: that on eyo or earn your leasure dot com. And yeah,
Speaker 4: thank you guys for rocking with us. We'll see you
Speaker 4: next week.
Speaker 3: Peace, Hey Canada. Peace.
Speaker 8: An illegal alien from Guatemala charged with raping a child
Speaker 8: in Massachusetts. An MS thirteen gang member from El Salvador,
Speaker 8: accused of murdering a Texas man a Venezuela and charged
Speaker 8: with filming and selling child pornography in Michigan. These are
Speaker 8: just some of the heinous migrant criminals caught because of
Speaker 8: President Donald J.
Speaker 6: Trump's leadership.
Speaker 8: I'm Christy nom the United States Secretary of Homeland Security.
Speaker 8: Under President Trump, attempted illegal border crossings are at the
Speaker 8: lowest levels ever recorded, and over one hundred thousand illegal
Speaker 8: aliens have been arrested. If you are here illegally, your
Speaker 8: next you will be fine nearly one thousand dollars a day, imprisoned,
Speaker 8: and deported. You will never return. But if you register
Speaker 8: using our CBP home app and leave now, you could
Speaker 8: be allowed to return legally. Do what's right. Leave now.
Speaker 8: Under President Trump, America's laws, border and families will be protected.
Speaker 3: Sponsored by the United States Department of Homeland Security.