WEBVTT - EYL #89 Digital Gold feat. Lyn Allure 0:00:00.400 --> 0:00:03.120 Coach, the energy out there felt different. What changed for 0:00:03.160 --> 0:00:03.800 the team today? 0:00:03.880 --> 0:00:06.040 It was a new game day scratches from the California 0:00:06.080 --> 0:00:07.520 Lottery players everything. 0:00:07.840 --> 0:00:09.799 Those games sent the team's energy through the roof. 0:00:09.880 --> 0:00:11.880 Are you saying it was the off field play that 0:00:11.920 --> 0:00:13.000 made the difference on the field. 0:00:13.119 --> 0:00:15.840 Hey, little play makes your day, and today it made 0:00:15.880 --> 0:00:16.279 the game. 0:00:16.760 --> 0:00:18.240 That's all for now, Coach. 0:00:18.120 --> 0:00:20.800 One more question play than New Los Angeles Chargers, San 0:00:20.800 --> 0:00:23.800 Francisco forty nine Ers and Los Angeles ram scratchers from 0:00:23.840 --> 0:00:26.640 the California Lottery. A little play can make your day. 0:00:27.280 --> 0:00:29.160 Peace made responsibily. It must be eighteen years or older 0:00:29.160 --> 0:00:30.040 to purchase late or claim. 0:00:30.200 --> 0:00:34.080 All right, guys, welcome back eyl Across the Border edition. 0:00:35.520 --> 0:00:37.280 We know that we're heavy in Toronto. 0:00:37.320 --> 0:00:38.919 We the know we've become the north Man. 0:00:39.200 --> 0:00:43.360 Yeah, plake Toronto like Doug Christie. Shout out to camp 0:00:43.760 --> 0:00:45.360 that was a long time ago. Now you guys say, 0:00:45.360 --> 0:00:47.400 like play Toronto like Kyle Lowry or something like that. 0:00:47.560 --> 0:00:48.200 Yeah, legend. 0:00:48.320 --> 0:00:52.200 Yeah, so shout outs to Canada. You know, we we've 0:00:52.200 --> 0:00:53.920 been doing a lot of episodes of people from Canada. 0:00:54.000 --> 0:00:56.640 We make no secret of how much we love Toronto. 0:00:56.880 --> 0:01:00.480 We love Montreal. We love our neighbors up north. 0:01:00.800 --> 0:01:01.480 Yeah, for sure. 0:01:02.000 --> 0:01:05.840 So this is a dope episode because not only do 0:01:05.959 --> 0:01:08.080 we get to tap in with one of the brightest 0:01:08.240 --> 0:01:11.200 entrepreneurs north of the border in Toronto, but we get 0:01:11.200 --> 0:01:14.199 to talk about some stuff that we haven't talked about yet, 0:01:14.319 --> 0:01:16.240 as far as like YouTube, which is huge. 0:01:16.240 --> 0:01:18.760 You have so many questions about it, so many questions. 0:01:18.840 --> 0:01:22.440 Yeah, entrepreneurship, women, entrepreneurship, believe in the corporate We are 0:01:22.480 --> 0:01:25.400 a lot of different things, but YouTube is especially something 0:01:25.440 --> 0:01:27.319 that we got to double download because we haven't spoken 0:01:27.319 --> 0:01:27.959 about that at all. 0:01:28.400 --> 0:01:30.959 So without further ado, Lynn a Lure. 0:01:31.319 --> 0:01:34.280 So Lena Lare is a, like I said, one of 0:01:34.280 --> 0:01:36.720 the brightest entrepreneurs in Toronto right now. 0:01:37.200 --> 0:01:39.200 She was actually in the. 0:01:39.120 --> 0:01:41.600 Corporate world for a while finance major. 0:01:41.440 --> 0:01:45.280 Yeah, finance major, and then now just a full time entrepreneur. 0:01:45.720 --> 0:01:48.920 So she has a community where she she helped women 0:01:49.080 --> 0:01:52.000 in business and really execute their dreams. And she's also 0:01:52.200 --> 0:01:54.960 a YouTuber. She shoes on YouTube. We gotta get on 0:01:55.000 --> 0:01:59.560 your YouTube platform. She has a quarter million, she has 0:01:59.600 --> 0:02:03.160 a quarter million subscribers on YouTube. A bunch of videos 0:02:03.200 --> 0:02:04.800 that have gone viral, a bunch of videos with over 0:02:04.840 --> 0:02:10.280 one hundred thousands views, and she's just a really dupe person. 0:02:10.320 --> 0:02:13.800 So she reached out to us, and you know, we asked. 0:02:13.800 --> 0:02:15.600 I asked her if she wanted to come on the platform, 0:02:15.639 --> 0:02:17.640 and she wanted to come on the podcast, and she 0:02:17.720 --> 0:02:22.440 was like sure, So here we are Old Canada. 0:02:23.680 --> 0:02:24.800 That's a nice intro. 0:02:25.200 --> 0:02:25.880 I appreciate it. 0:02:26.040 --> 0:02:29.200 That's an experience is good. 0:02:29.720 --> 0:02:32.080 So first and foremost, thank you, thank you for joining us. 0:02:32.080 --> 0:02:32.760 You appreciate it. 0:02:33.600 --> 0:02:36.280 Yeah, no, thank you guys for having me on, because honestly, 0:02:36.320 --> 0:02:38.720 this is like one of my favorite podcasts right now. 0:02:38.840 --> 0:02:41.720 I'm always telling anyone who's interested in like finance and 0:02:41.760 --> 0:02:44.040 personal development. You know, you got to listen to that 0:02:44.080 --> 0:02:47.160 Earn your Leisure podcast. So it's kind of crazy that 0:02:47.200 --> 0:02:48.919 I'm on right now. Thank you guys for having me on. 0:02:49.240 --> 0:02:53.799 Thank you, thank you for being a earner worldwide. Appreciate that. 0:02:54.240 --> 0:02:57.440 Yeah, that's a fact. So all right, let's get into it. 0:02:57.480 --> 0:02:58.880 Like I said, I want to talk about a variety 0:02:58.919 --> 0:03:01.400 of different things, but first I want to talk about 0:03:01.600 --> 0:03:05.839 your journey from leaving corporate America. Well I was gonna 0:03:05.840 --> 0:03:10.400 say corporate American, corporate corporate Canada. And she's coming a 0:03:10.400 --> 0:03:12.320 full time entrepreneur. So what did that? Because I know 0:03:12.360 --> 0:03:16.160 you come from you know, African parents, and if anybody 0:03:16.200 --> 0:03:19.520 knows any African parent, they don't play that like they like, 0:03:20.680 --> 0:03:26.800 you're gonna be a doctor. They very straight from Ghana, right, Yeah, 0:03:27.880 --> 0:03:29.000 we're actually we're gonna go to go. 0:03:29.240 --> 0:03:33.639 Yeah, we got some some special plan for Yeah, we 0:03:33.680 --> 0:03:37.120 had a guest so Kwame Ankle, who had some ties there, 0:03:37.160 --> 0:03:38.560 and it was like, listen, we got to bring you 0:03:38.600 --> 0:03:40.720 guys to Ghana. They need to see this. But when 0:03:40.720 --> 0:03:42.760 you come, I'm gonna host you. It's gonna be different 0:03:42.760 --> 0:03:45.120 from you traveling. Then we're gonna host you. So we 0:03:45.160 --> 0:03:46.480 are very much looking forward to that. 0:03:46.520 --> 0:03:47.880 And we don't have a whole plan for Gnad. 0:03:48.600 --> 0:03:49.440 You gotta come with us. 0:03:50.360 --> 0:03:53.480 Yeah, yeah, I'm down. Ghana is always a vibe. It's 0:03:53.520 --> 0:03:57.440 such good vibes, such good energy. Everyone's so friendly, so nice, 0:03:57.800 --> 0:04:00.000 so welcoming. You guys are gonna have a good time. 0:04:01.120 --> 0:04:01.560 So all right. 0:04:01.600 --> 0:04:05.760 So yeah, I said, you're a YouTuber and amongst other things, 0:04:05.840 --> 0:04:11.600 what made you make the transition to you know, working 0:04:11.600 --> 0:04:16.040 in the corporate world to actually going online and putting 0:04:16.040 --> 0:04:17.599 out content for a living. 0:04:18.880 --> 0:04:22.520 Yeah, So I started my YouTube journey about four and 0:04:22.560 --> 0:04:24.640 a half years ago. At the time, I was still 0:04:24.640 --> 0:04:27.760 in college, so it was just an outlet for me. 0:04:27.800 --> 0:04:29.760 I was like my last year of college. I thought 0:04:29.880 --> 0:04:32.080 it would be kind of fun to put out a video, 0:04:32.240 --> 0:04:34.400 and the idea of YouTube sounded fun to me too, 0:04:34.440 --> 0:04:37.520 the idea of having a YouTube channel. But I didn't 0:04:37.560 --> 0:04:40.159 mess with social media at all. I had no social media. 0:04:40.200 --> 0:04:43.440 I just wasn't on it, very private, and I put 0:04:43.440 --> 0:04:45.240 out a video on YouTube souse. I thought, you know, 0:04:45.279 --> 0:04:47.599 no one's really gonna find it in my real world, 0:04:47.680 --> 0:04:49.760 like none of my friends or family, so it just 0:04:49.760 --> 0:04:53.880 be fun, my own little outlet, little community. So I 0:04:53.920 --> 0:04:57.480 had zero expectations for it. And after my first video 0:04:57.680 --> 0:05:00.479 got like I think thirty two or thirty eight thousand 0:05:00.640 --> 0:05:03.200 views in like the first month, but I wasn't sure 0:05:03.200 --> 0:05:04.479 if that was like good or bad because I had 0:05:04.560 --> 0:05:09.000 zero expectations. And then I got an email from YouTube 0:05:09.080 --> 0:05:11.040 or from Google actually saying I need to put in 0:05:11.040 --> 0:05:15.080 my direct deposit information because I made seventy eight dollars. 0:05:15.440 --> 0:05:17.599 So when I get to one hundred dollars, which is 0:05:17.600 --> 0:05:21.000 the threshold that paid YouTube pays you over, they need 0:05:21.000 --> 0:05:23.640 to find somewhere to put it into So I was like, 0:05:23.720 --> 0:05:26.119 oh my god, this is so cool. I like wrote 0:05:26.120 --> 0:05:28.520 in my journal like, oh my god, thank you God. 0:05:28.760 --> 0:05:31.599 I mean so many salaries for this video. But it 0:05:31.680 --> 0:05:34.760 was still just a hobby for me. It was a 0:05:34.800 --> 0:05:38.160 hobby that just so happened to make money. And then 0:05:39.320 --> 0:05:42.239 brand started reaching out to me to do sponsored videos 0:05:42.279 --> 0:05:43.920 and I was like, okay, cool, so this is like 0:05:44.000 --> 0:05:48.680 a side hustle for me. Now about sorry. 0:05:48.440 --> 0:05:49.720 What was the first video about. 0:05:50.800 --> 0:05:53.720 Oh, it was a storytime video that time. Those were 0:05:53.760 --> 0:05:56.400 like pretty popular. You like talk about something that happened 0:05:56.400 --> 0:05:58.400 to you, what you learned from it, and what the 0:05:58.480 --> 0:06:02.440 takeaway was. It was like entertaining but still educational and 0:06:02.520 --> 0:06:05.400 more like learn from me it wasn't worth it, or 0:06:06.080 --> 0:06:07.200 you could have done it this way. 0:06:07.080 --> 0:06:08.960 Blah blah blah. 0:06:09.480 --> 0:06:14.120 Yeah. So then I was just doing like sponsored videos 0:06:14.120 --> 0:06:17.840 for brands. But during this entire time I had graduated 0:06:17.839 --> 0:06:19.960 from school, I was working full time, like a nine 0:06:19.960 --> 0:06:22.400 to five, and then I went back to university and 0:06:22.440 --> 0:06:24.279 I was still working my full time ninety five, but 0:06:24.320 --> 0:06:26.120 YouTube was a side hustle for me. So I was 0:06:26.160 --> 0:06:31.080 just doing mainly sponsored videos for the most part, and 0:06:31.120 --> 0:06:34.560 then it wasn't until I graduated from university that I 0:06:34.680 --> 0:06:36.839 was able to put more time into my YouTube, and 0:06:36.880 --> 0:06:39.200 then it just started to make more sense and more dollars. 0:06:39.240 --> 0:06:42.680 I unlocked the algorithm, I unlocked like the business behind it, 0:06:43.120 --> 0:06:44.720 and it really starts to make sense. So it went 0:06:44.760 --> 0:06:46.760 from a hobby that just so happens to make money 0:06:46.760 --> 0:06:50.640 sometimes to a side hustle, and then I started making 0:06:50.680 --> 0:06:53.880 really good money on it, and I'm like, I could 0:06:53.920 --> 0:06:57.000 actually do this full time instead of having to go 0:06:57.040 --> 0:06:59.760 to my corporate job. So I just made that transition, 0:07:00.279 --> 0:07:02.359 which it was a transition. I want to make that 0:07:02.720 --> 0:07:04.520 very known that it wasn't just one day I woke 0:07:04.560 --> 0:07:06.120 up and it was like I'm going to quit my 0:07:06.279 --> 0:07:09.200 job as an accountant and just like do YouTube full time. 0:07:09.600 --> 0:07:13.600 I like made that transition eventually, and now I do 0:07:13.800 --> 0:07:17.000 YouTube full time and my two other online businesses. 0:07:17.920 --> 0:07:19.720 So yeah, like I said, I mean, I probably she 0:07:19.760 --> 0:07:21.520 said it at the beginning of the show, but YouTube 0:07:21.560 --> 0:07:24.920 is something that everybody's aware of, but people don't fully 0:07:25.000 --> 0:07:28.040 understand like it's a real business. It's an industry, and 0:07:28.160 --> 0:07:30.480 especially like a lot of kids, like you know, they 0:07:30.600 --> 0:07:34.080 only watch YouTube, and you know a lot of times 0:07:34.080 --> 0:07:37.320 people don't. They don't take it serious. They're just like, oh, 0:07:37.440 --> 0:07:41.280 you're a YouTuber or you know, you're just making selfie 0:07:41.360 --> 0:07:44.080 videos about stuff. But it's like, naw, people is actually 0:07:44.520 --> 0:07:47.640 out here making millions of dollars and it's a it's 0:07:47.680 --> 0:07:51.520 a billion dollar industry, and brands are paying millions of 0:07:51.520 --> 0:07:55.120 dollars for people to advertise their products and promote their products, 0:07:55.120 --> 0:07:57.200 and people are selling products. So that's why I really 0:07:57.240 --> 0:07:59.680 wanted to talk about YouTube so much, because it's like, 0:07:59.800 --> 0:08:02.080 I think people fully understand. 0:08:01.920 --> 0:08:02.840 The power of YouTube. 0:08:02.880 --> 0:08:04.960 So just to kind of give some some background perspective 0:08:05.000 --> 0:08:09.080 on YouTube, it's like it's the second biggest search engine online, 0:08:09.080 --> 0:08:12.280 second to Google, and Google actually owns YouTube, so you 0:08:12.280 --> 0:08:16.680 know that kind of push things. Yeah, so you when 0:08:16.720 --> 0:08:20.640 you think about YouTube, don't just think about it as 0:08:20.880 --> 0:08:23.360 a place that just has a bunch of brandom videos. 0:08:23.640 --> 0:08:28.000 Think about it as an industry. It's a multi billion dollar. 0:08:27.840 --> 0:08:30.240 And so very important about it is that it always 0:08:30.280 --> 0:08:30.800 gets younger. 0:08:30.960 --> 0:08:33.559 Like a lot of these platforms don't realize, like, yo, 0:08:33.840 --> 0:08:36.160 how do I get a younger audience base? Well, YouTube 0:08:36.320 --> 0:08:38.320 will always have a younger audience base because a lot 0:08:38.360 --> 0:08:40.880 of kids watch YouTube, and as long as there's gonna 0:08:40.920 --> 0:08:44.040 be kids watching videos, YouTube will always grow. So if 0:08:44.080 --> 0:08:47.480 you're looking for a place to start, start there because 0:08:47.480 --> 0:08:48.720 they have the they have the audience. 0:08:48.880 --> 0:08:51.880 Yeah and yeah, shout out to my son, not say it, 0:08:52.040 --> 0:08:55.760 shout out the choice sun Christian, shouts to Jamal's son Chase, 0:08:55.920 --> 0:08:58.960 and shout out Jordan's too, and they all watch. They 0:08:59.000 --> 0:09:02.920 all watch YouTube all. They don't even watch television. I 0:09:02.920 --> 0:09:05.960 don't have no favorite shows, man, So that just goes 0:09:05.960 --> 0:09:06.439 to a. 0:09:06.400 --> 0:09:08.439 Lot of people don't. A lot of people don't even 0:09:08.480 --> 0:09:11.280 watch TV anymore. It's just YouTube and like Netflix, people 0:09:11.360 --> 0:09:15.160 just stream stuff. And that's why, like before when even 0:09:15.160 --> 0:09:16.959 some of my aunts and uncles right now, like you 0:09:17.000 --> 0:09:19.080 can't tell them I do YouTube full time because they'd 0:09:19.120 --> 0:09:21.760 be like what, why, Like are you crazy? Even throughout 0:09:21.760 --> 0:09:24.760 the school You're an accountant and now you do YouTube, 0:09:24.800 --> 0:09:27.680 Like that sounds madness to them. But like I've made 0:09:27.679 --> 0:09:30.440 more money on YouTube than I would have made in 0:09:30.520 --> 0:09:34.600 my accounting career for like the next few years. Let 0:09:34.600 --> 0:09:37.199 me not say you a dollar amount some uncles might 0:09:37.200 --> 0:09:41.680 be might be watching. But yeah, it's one of those 0:09:41.720 --> 0:09:45.160 industries that like it's only gonna brow because people don't 0:09:45.200 --> 0:09:48.080 watch the television anymore. They're not sitting down and watching 0:09:48.120 --> 0:09:50.520 commercials in between your favorite show. Before you used to 0:09:50.600 --> 0:09:52.840 sit down watch Fresh Prince of bel Air, there's gonna 0:09:52.840 --> 0:09:54.640 be three commercials, and you're gonna sit there and watch 0:09:54.679 --> 0:09:57.920 all three. They don't do that anymore. They're on social media, 0:09:57.960 --> 0:10:00.560 they're on YouTube, they're on Netflix. So if you can't 0:10:00.559 --> 0:10:03.839 pay to advertise with the big the big guys, you're 0:10:03.840 --> 0:10:06.719 going to go to influencers, and that's more influential. You're 0:10:06.760 --> 0:10:08.600 going to go to the YouTube channels where they already 0:10:08.600 --> 0:10:11.320 have an audience that's cultivated and you kind of can 0:10:11.679 --> 0:10:15.200 you can gauge their target your target audience through their audience, 0:10:15.840 --> 0:10:19.520 through the influencer's audience. So it makes more sense to 0:10:19.559 --> 0:10:22.520 go through a YouTube or an instagrammer than it does 0:10:22.600 --> 0:10:25.400 to put an ad on the television where you don't 0:10:25.400 --> 0:10:26.559 know who's going to be watching it. 0:10:26.760 --> 0:10:29.120 When you got that first seventy eight dollars, you saw like, wait, 0:10:29.160 --> 0:10:31.719 they actually are giving me money. I mean, did you 0:10:31.760 --> 0:10:33.880 come to a realization of how you actually getting paid 0:10:33.960 --> 0:10:35.760 or was there a process of you having to do 0:10:35.840 --> 0:10:40.400 like some research, like wait, where's this money coming from? 0:10:40.480 --> 0:10:43.160 I knew it was Google AdSense, but at the time, 0:10:43.280 --> 0:10:45.280 I just I was doing so many other things that 0:10:45.320 --> 0:10:47.800 I kind of didn't really care. I was like, Okay, 0:10:47.840 --> 0:10:50.080 I got seventy eight dollars, that's cool. That's probably how 0:10:50.160 --> 0:10:53.800 YouTube works, like access revenue. I brought a video, I 0:10:53.800 --> 0:10:56.280 got paid. Cool, I keep it moving. But then it 0:10:56.600 --> 0:10:58.520 was when I realized that, okay, it had to do 0:10:58.600 --> 0:11:00.400 with my CPM. Then it had to do with where 0:11:00.440 --> 0:11:03.079 I placed the ads and how many ads I played. 0:11:03.160 --> 0:11:06.199 That's when it like a light bulb went off. I'm like, oh, okay, 0:11:06.240 --> 0:11:09.120 so I can make money on access revenue and get 0:11:09.120 --> 0:11:12.559 money from brands and then put my little links in 0:11:12.640 --> 0:11:15.760 the bottom, get my affiliate links going. So that's when 0:11:15.880 --> 0:11:18.840 it was a process. Honestly, it wasn't like things just 0:11:18.880 --> 0:11:21.000 clicked and I was like, oooh, seventy eight dollars. How 0:11:21.000 --> 0:11:23.520 do I turn this into seven hundred and eighty. I 0:11:23.640 --> 0:11:26.880 was just like, okay, like seventy eight dollars, it's cool. 0:11:27.320 --> 0:11:28.840 But I wasn't thinking too much into it. 0:11:28.920 --> 0:11:30.880 There's a lot of verbs there, so CPM is just 0:11:30.920 --> 0:11:33.920 how many, how many, how much you'renna get paid for 0:11:33.920 --> 0:11:36.640 one thousand listens? YouTube obviously how much you're gonna get 0:11:36.640 --> 0:11:38.839 paid for per thousand views, and it could fluctuated, which 0:11:38.840 --> 0:11:40.080 is right, some that we have to. 0:11:40.120 --> 0:11:43.240 Learn, Well, the cost per million. I hear a lot 0:11:43.280 --> 0:11:46.480 of people say that because it kind of sounds it 0:11:46.520 --> 0:11:50.120 makes sense that, but the CPM, the cost per million 0:11:50.200 --> 0:11:52.680 is actually not the cost per thousand views. It's the 0:11:52.720 --> 0:11:56.640 cost per one thousand impressions on your video. So a 0:11:56.679 --> 0:11:58.959 lot of people think that though it's just a thousand 0:11:59.280 --> 0:12:02.760 year cost per views, but it's the impression so matters 0:12:02.800 --> 0:12:05.679 how many ads you have there. And the CPM is 0:12:05.720 --> 0:12:09.640 determined by basically it's a good indicator to find out 0:12:09.640 --> 0:12:12.240 how much brands are willing to pay to put their 0:12:12.320 --> 0:12:15.400 ads in front of your video. So the CPM is 0:12:15.440 --> 0:12:18.280 determined by like, I don't know if you guys want 0:12:18.280 --> 0:12:18.640 to get. 0:12:18.480 --> 0:12:20.400 Into this now, we're not. We're about to go into 0:12:20.440 --> 0:12:22.480 it right now. Actually that's what we do with our alesia. 0:12:22.600 --> 0:12:25.640 So this actually is perfect because you know the thing 0:12:25.679 --> 0:12:28.520 with a shout out to Max Maxwell, I remember he 0:12:28.600 --> 0:12:30.440 was saying, like, you know when he hit like fifteen 0:12:30.480 --> 0:12:32.920 thousand a month on YouTube, and he was like how 0:12:32.960 --> 0:12:35.240 he looks at that as that's like he does real estate, 0:12:35.679 --> 0:12:38.080 so he was like, you know, he was like, you know, 0:12:38.160 --> 0:12:42.080 fifteen thousand a month, that's five investment properties. That's how 0:12:42.120 --> 0:12:44.520 he's looking at it. It's five investment properties. All you 0:12:44.520 --> 0:12:46.040 got to do is all you gotta do is put 0:12:46.040 --> 0:12:47.960 out content. Though you don't have to change the boiler, 0:12:48.080 --> 0:12:50.440 you don't have to cut anew grass. So it's like YouTube, 0:12:50.480 --> 0:12:54.120 we couldn't go we couldn't do this podcast without having 0:12:54.120 --> 0:12:56.640 an episode about YouTube because it's like one of these 0:12:56.679 --> 0:13:01.120 situations where it's it's like a joke until it's not 0:13:01.160 --> 0:13:04.360 funny anymore. Because it's like, I remember a doctor I 0:13:04.400 --> 0:13:06.400 was watching. He went to like medical school and all that, 0:13:06.440 --> 0:13:08.280 and his last year medical school was last year as 0:13:08.280 --> 0:13:08.720 a resident. 0:13:09.160 --> 0:13:11.599 He quit to become a full time YouTuber. 0:13:11.760 --> 0:13:13.719 And everybody was saying, like, you went through all of 0:13:13.760 --> 0:13:15.400 this medical training and all that, you're gonna quit to 0:13:15.440 --> 0:13:17.120 do YouTube, And he's like, yeah, that's what I'm that's 0:13:17.120 --> 0:13:20.079 what we're gonna do. And he's making like a half 0:13:20.080 --> 0:13:22.400 a million dollars on YouTube. So I think it's important 0:13:22.400 --> 0:13:25.080 for people to educate. So all right, let's break this down. 0:13:25.160 --> 0:13:28.160 Let's let's let's start from the very very beginning since 0:13:28.200 --> 0:13:32.120 she was already on the CPM. So CPM is how 0:13:32.160 --> 0:13:34.720 you get paid, right, So all right, yeah, can you 0:13:34.800 --> 0:13:38.720 explain that in detail as far as CPM, because those 0:13:38.760 --> 0:13:41.680 the good thing with YouTube is that they put ads 0:13:41.720 --> 0:13:45.959 in your video. It's not like, you know what, the podcast. 0:13:46.320 --> 0:13:48.480 It's a little different on the audio side. So for us, 0:13:48.559 --> 0:13:50.520 we have we have two ways how we put our content, 0:13:50.600 --> 0:13:51.400 audio and visual. 0:13:51.760 --> 0:13:53.479 The audio is through. 0:13:53.280 --> 0:13:56.760 Like you know, Anchor, and that gets shipped to Spotify 0:13:57.000 --> 0:14:01.520 and Apple and all of the audio outlets, and Anchor 0:14:01.640 --> 0:14:04.240 kind of provides ads for us, but we always we 0:14:04.320 --> 0:14:07.120 have to try to get outside ad revenue as well, 0:14:07.160 --> 0:14:10.439 where YouTube we can get outside ads, but YouTube is 0:14:10.440 --> 0:14:13.200 always going to be ads there because they provide ads. Now, 0:14:13.880 --> 0:14:16.000 it's different what kind of content you put out because 0:14:16.000 --> 0:14:18.960 it's different CPMs. But that's more we'll go into that later. 0:14:19.360 --> 0:14:22.240 So yeah, So, and it's a CPM. So can you 0:14:22.280 --> 0:14:24.680 talk about CPM and kind of explain that to the 0:14:24.680 --> 0:14:25.960 people in layman terms. 0:14:27.160 --> 0:14:31.040 Yeah, So your CPM, which stands for your cost per millie, 0:14:31.640 --> 0:14:35.560 is the cost for every one thousand impressions for every 0:14:35.600 --> 0:14:39.680 ad that's placed on or around your video. So you'll 0:14:39.680 --> 0:14:43.200 see if the video's shorter than ten minutes, it'll only 0:14:43.240 --> 0:14:45.480 have one ad at the beginning, maybe an ad at 0:14:45.480 --> 0:14:48.320 the ending. But when a video is longer than ten minutes, 0:14:48.400 --> 0:14:51.160 then you're able to put you're able to place multiple 0:14:51.200 --> 0:14:55.120 ads throughout the video. So for those long skippable ads, 0:14:55.960 --> 0:14:59.080 as long as the viewer watches it for thirty seconds 0:14:59.160 --> 0:15:02.160 or more, that an impression. Or those ads that you 0:15:02.200 --> 0:15:04.800 can't skip through, that's an impression. Those ads on the 0:15:04.840 --> 0:15:07.640 side of the YouTube video, if it's on there, that's 0:15:07.680 --> 0:15:10.400 an impression. The banners that show up at the bottom, 0:15:10.440 --> 0:15:14.040 if someone watches that, that's an impression as well. So 0:15:14.160 --> 0:15:17.200 for every one thousand impressions you get on your video, 0:15:17.440 --> 0:15:21.720 that'll you that's your cost. That's how much you get caught. 0:15:21.920 --> 0:15:24.040 That's how much you get paid for it. The thing 0:15:24.080 --> 0:15:26.760 about the cost per million is that it's not determined 0:15:26.760 --> 0:15:31.280 by you though, it's determined by YouTube. So it's basically 0:15:31.360 --> 0:15:35.840 how much ad payers or ad creators are willing to 0:15:35.920 --> 0:15:38.520 pay to put their ads in front of your video, 0:15:39.000 --> 0:15:42.800 in front of your audience. And it's basically an indicator 0:15:42.840 --> 0:15:47.520 to see how valuable marketers take your content. Basically like 0:15:47.560 --> 0:15:50.320 how valuable they perceive your content to be to help 0:15:50.360 --> 0:15:52.920 them with the business development and their business goals. 0:15:53.840 --> 0:15:56.720 Okay, so and yeah, and that's interesting because it's like 0:15:56.840 --> 0:15:59.520 what we found out that depending on what type of 0:15:59.600 --> 0:16:02.360 content you put out that determines your CPM. So like 0:16:02.520 --> 0:16:05.200 us in a side a channel, our CPMs are a 0:16:05.200 --> 0:16:08.840 lot higher because it's clean content, like you know what 0:16:08.840 --> 0:16:12.360 I mean, it's clean business content, so cursing anything like that, 0:16:12.400 --> 0:16:15.000 where it's like if it's if it's if it's a 0:16:15.040 --> 0:16:18.479 lot of cursing, they can have potentially way more subscriber's, 0:16:18.480 --> 0:16:21.560 way more views, where their CPMs might be like three dollars. 0:16:21.640 --> 0:16:24.040 So to give you an example, our CPM's usually rings 0:16:24.040 --> 0:16:25.280 from what's the CPM price bus. 0:16:25.880 --> 0:16:27.760 Our average right now is probably like thirty five, but 0:16:27.800 --> 0:16:29.720 we had some that go up to like seventy. We've 0:16:29.720 --> 0:16:31.200 had some that are one hundred and twelve. 0:16:31.480 --> 0:16:33.520 So really, like you said, just depends on the type 0:16:33.560 --> 0:16:35.200 of content and how clean it is and how many 0:16:35.200 --> 0:16:36.160 people are watching and. 0:16:36.080 --> 0:16:38.760 If it's so if it's dirty content, I don't want 0:16:38.760 --> 0:16:40.440 to say dirty, but if it's like cursing and stuff 0:16:40.480 --> 0:16:44.040 like that, hey, they could demonetize it and not have 0:16:44.160 --> 0:16:45.520 any anything. 0:16:45.040 --> 0:16:46.600 On it at though, So people gotta realize that. 0:16:46.640 --> 0:16:49.240 So you got when you really get into this YouTube thing, 0:16:49.280 --> 0:16:51.880 you gotta really like dive in and do YouTube studio. 0:16:51.880 --> 0:16:54.120 I would recommend that highly and study the analytics. 0:16:54.120 --> 0:16:56.440 So like a lot of times, if you'll see that 0:16:56.440 --> 0:16:58.600 that money sign is yellow, that means that, yo, you're 0:16:58.600 --> 0:17:01.480 not monetizing the way. This something in your content that 0:17:01.760 --> 0:17:03.800 is causing it to not get the ass space that 0:17:03.880 --> 0:17:06.040 it's supposed to. And another thing is like a lot 0:17:06.080 --> 0:17:07.680 of times people don't realize that they could. 0:17:07.760 --> 0:17:08.919 They don't turn on their ads. 0:17:09.480 --> 0:17:11.920 So like there's you can put on start, you can 0:17:11.920 --> 0:17:13.639 put on in the middle, you can put on at 0:17:13.680 --> 0:17:15.960 the end. You can actually place your ass what you like. 0:17:16.040 --> 0:17:17.560 So a lot of people don't realize that. And it's 0:17:17.560 --> 0:17:19.480 a gem because it's like, Yo, the more ads you 0:17:19.560 --> 0:17:22.520 have that there's more revenue. But there is something that 0:17:22.560 --> 0:17:24.359 we want to we kind of skipped, and that is 0:17:24.400 --> 0:17:26.280 like when you can start monetizing, right, Like there's a 0:17:26.280 --> 0:17:28.119 certain amount of users you have to have and a 0:17:28.160 --> 0:17:31.320 certain amount of views you have to have, right, is 0:17:31.320 --> 0:17:33.879 it like a thousand for the users, Yeah. 0:17:33.600 --> 0:17:37.639 A thousand subscribers and four thousand watch hours they've changed 0:17:37.640 --> 0:17:39.520 it now. It wasn't like that just a couple of 0:17:39.560 --> 0:17:41.560 years ago, but they've changed it. And now you need 0:17:41.560 --> 0:17:44.280 a thousand subscribers, four thousand watched hours before you can 0:17:44.320 --> 0:17:47.119 even start monetizing your platform. 0:17:47.760 --> 0:17:50.359 Okay, all right, so now you're sorry, so now, and 0:17:50.400 --> 0:17:52.879 that's important too. But the ten minute thing. Shout out 0:17:52.920 --> 0:17:55.440 to Mike, he actually put us onto that he watched 0:17:55.440 --> 0:18:00.840 the video on YouTube and they showdo that. Yeah, the 0:18:00.920 --> 0:18:02.399 key with the clips, like even a lot of the 0:18:02.440 --> 0:18:04.840 micro clips that we put out from our episodes, they're 0:18:04.840 --> 0:18:07.680 always if you notice, they're always longer than ten minutes 0:18:07.760 --> 0:18:09.560 or like at ten minutes, because then you could put 0:18:09.600 --> 0:18:12.440 multiple ads in. If there's anything lower than ten minutes, 0:18:12.440 --> 0:18:14.720 then you've only put one added. So it makes a 0:18:14.760 --> 0:18:16.640 big difference if you have three ads in a video 0:18:16.680 --> 0:18:18.320 as opposed to having one add in a video. 0:18:19.359 --> 0:18:22.560 Yeah, and also to touch upon what determines the CPM, 0:18:22.600 --> 0:18:26.719 it's not necessarily only when the content is clean, but 0:18:26.760 --> 0:18:30.120 that definitely is a big indicator. Like if you're swearing, cussing, 0:18:30.200 --> 0:18:33.119 you're talking about some vulgar stuff that's probably going to 0:18:33.160 --> 0:18:35.480 get demonetized. So it's not even an option of having 0:18:35.480 --> 0:18:39.639 a low CPM, but there's certain niches that have higher 0:18:39.680 --> 0:18:43.560 CPMs than others. So you guys have a high CPM 0:18:43.640 --> 0:18:46.800 because of the topics that you talk about. So some 0:18:46.840 --> 0:18:50.439 of those topics are like real estate, luxury things, so 0:18:50.600 --> 0:18:53.920 like luxury, real estate, luxury cards is a big one 0:18:53.960 --> 0:18:57.360 as well. Gaming is big as well, but it depends 0:18:57.400 --> 0:18:59.280 like what niche and gaming I'm not a gamers well 0:18:59.320 --> 0:19:02.760 with it be able to like indicate to do but 0:19:04.160 --> 0:19:11.320 finances business credit just basically oh, Amazon, SBA, that's another one. 0:19:11.600 --> 0:19:16.760 So it depends on how much the uh, the advertisers 0:19:16.760 --> 0:19:18.640 willing to pay. They're not willing to pay to put 0:19:18.680 --> 0:19:22.760 their videos in front of like pranks and like couple channels. 0:19:23.240 --> 0:19:25.159 So when you're smaller, you're not going to see a 0:19:25.160 --> 0:19:27.919 big CPM for that. But then once you come once you. 0:19:27.920 --> 0:19:32.679 Start what about makeup tutorial because that's very big for women, Yeah, 0:19:32.720 --> 0:19:33.399 what about makeup? 0:19:34.240 --> 0:19:37.240 So the CPM on that isn't necessarily high until you 0:19:37.320 --> 0:19:42.080 start ranking. So like for prank channels, family channels, makeup channels, 0:19:42.080 --> 0:19:46.720 because it's it's a kind of saturated, uh industry, I guess, 0:19:47.000 --> 0:19:50.480 but it's very popular. So once you start ranking and 0:19:50.520 --> 0:19:54.800 you have a very loyal customer, not customer based audience. 0:19:55.280 --> 0:19:58.360 Then the marketers are like, okay, I would pay more 0:19:58.440 --> 0:20:00.560 to put my video more, put my as in front 0:20:00.560 --> 0:20:04.040 of their videos and stuff. So it depends on how 0:20:04.119 --> 0:20:07.000 large your channel is. When you're first starting out and 0:20:07.160 --> 0:20:12.560 it's a beauty channel channel, prank channel, you're not really 0:20:12.560 --> 0:20:15.320 going to see large CPMs because there are so many 0:20:15.320 --> 0:20:19.359 people doing that and advertisers aren't necessarily willing to pay 0:20:19.480 --> 0:20:22.359 for content like that in the beginning when you're just 0:20:22.359 --> 0:20:22.960 starting out. 0:20:24.000 --> 0:20:29.240 Okay, all right, so now let's go to the actual 0:20:29.800 --> 0:20:32.560 content so that I guess that's the most important thing, right, So, 0:20:32.600 --> 0:20:35.440 like you your person, So our content is financial. I 0:20:35.440 --> 0:20:37.640 guess that's the hardest thing. Like people want to start, 0:20:38.080 --> 0:20:41.080 you want to become a YouTuber. You're on your journey 0:20:41.080 --> 0:20:43.719 to become a YouTuber, right, the first thing is like, 0:20:43.760 --> 0:20:44.560 what do you want. 0:20:44.400 --> 0:20:45.720 To talk about? 0:20:45.960 --> 0:20:49.080 So we talk about financial stuff because we have financial podcasts, 0:20:49.080 --> 0:20:50.639 so that's easy. 0:20:51.080 --> 0:20:52.960 How did you find your niche to talk about? 0:20:53.080 --> 0:20:55.840 And how do you what do you recommend for people 0:20:56.240 --> 0:20:58.359 as far as finding their nache as far as the 0:20:58.440 --> 0:20:59.720 content that they're putting out. 0:21:01.680 --> 0:21:03.760 So I would say the easiest thing is to do 0:21:03.800 --> 0:21:06.800 something that you feel comfortable with, something that you're confident 0:21:06.800 --> 0:21:08.639 in as well, because if you're not confident in what 0:21:08.680 --> 0:21:10.240 you're talking about, it's going to show. It's going to 0:21:10.280 --> 0:21:12.160 come off on camera. People are going to be able 0:21:12.200 --> 0:21:15.280 to detect that. So make sure whatever topic you decide 0:21:15.280 --> 0:21:18.760 to go into, your comfortable and confident about that topic. 0:21:19.160 --> 0:21:21.600 But then also your audience is going to let you 0:21:21.640 --> 0:21:23.840 know what they want to see more of. So before 0:21:23.880 --> 0:21:26.320 you even start your channel, I would say, write out 0:21:26.359 --> 0:21:29.080 a whole list of titles of things you want to 0:21:29.080 --> 0:21:31.120 talk about pertaining to that. Okay, you want to start 0:21:31.160 --> 0:21:34.439 a beauty channel, that's cool. Write out fifty videos that 0:21:34.520 --> 0:21:37.200 you can do that's relating to beauty that people want 0:21:37.200 --> 0:21:40.000 to see. If you can't come up with fifty, it's 0:21:40.000 --> 0:21:41.960 probably a topic that you're not that interested in and 0:21:42.000 --> 0:21:44.080 you're not that confident, then you should probably try and 0:21:44.080 --> 0:21:47.280 find something else that you are actually interested in. 0:21:48.400 --> 0:21:51.000 So I'm not putting out a prank video, I'm not 0:21:51.040 --> 0:21:54.159 putting out vacations with the kids. I'm not putting out 0:21:54.200 --> 0:21:55.920 how to cut here. It's just it's they'll be all 0:21:55.920 --> 0:21:57.480 over the place. I do those things. But it just 0:21:57.480 --> 0:21:58.080 be all over. 0:21:57.920 --> 0:22:00.679 The place, right, Yeah, No, you want to choose a 0:22:00.720 --> 0:22:04.480 topic and then try to find videos that surround that 0:22:04.480 --> 0:22:06.760 that have to do with that topic and don't make 0:22:06.800 --> 0:22:10.000 it too wide of arrange. Like, especially in the very beginning, 0:22:10.280 --> 0:22:11.720 nobody knows who you are, and they don't want to 0:22:11.760 --> 0:22:16.520 see every single component of your life because unfortunately, like 0:22:16.680 --> 0:22:19.560 you're not that relevant to them. So they it's nice 0:22:19.560 --> 0:22:21.760 that you have kids, it's nice that you, you know, like 0:22:21.800 --> 0:22:23.840 to shape up your beard and stuff. But like someone 0:22:23.840 --> 0:22:26.000 who comes on your channel and they want to see, uh, 0:22:26.320 --> 0:22:28.720 you hanging out with your kids. They're probably a dad 0:22:28.800 --> 0:22:31.720 with kids too, and they relate to that, but they 0:22:31.800 --> 0:22:34.800 might not have the same you know, grooming procedures that 0:22:34.880 --> 0:22:36.320 you do. They don't want to see the video the 0:22:36.359 --> 0:22:38.919 next video to be you grooming yourself, like it's not 0:22:39.000 --> 0:22:40.840 relevant to them. So you kind of have to keep 0:22:40.840 --> 0:22:44.080 a consistent theme because it confuses your audience. It confuses 0:22:44.119 --> 0:22:46.440 your subscriber. They come to your channel, they see one 0:22:46.520 --> 0:22:49.679 video that's pertaining to your family life and your kids, 0:22:50.160 --> 0:22:52.040 then they go look for another video that has to 0:22:52.040 --> 0:22:53.840 do with that, and there's nothing else, or maybe there's 0:22:53.880 --> 0:22:55.520 only one and it's the one that they just watch. 0:22:55.600 --> 0:22:57.840 They're like, okay, this is what this was nice, this 0:22:57.960 --> 0:22:59.879 was cool. He's a nice guy, and they keep it moving. 0:23:00.240 --> 0:23:03.280 But you have to have consistency in all of your videos. 0:23:03.960 --> 0:23:06.600 All right, there you have it. That's the that's the basics. 0:23:06.640 --> 0:23:09.240 On the next steping, we're going to go into how 0:23:09.240 --> 0:23:11.679 to really pop off and become viral. 0:23:12.359 --> 0:23:13.960 You got to become vibrar these days. 0:23:14.119 --> 0:23:16.720 Sure, and you know, just some more hacks and useful 0:23:16.760 --> 0:23:19.880 tips about you know, getting popping online. So yeah, we're 0:23:19.920 --> 0:23:23.480 going to that next, all right. So yeah, and this 0:23:23.520 --> 0:23:25.600 is once again I want to reiterate why YouTube is 0:23:25.600 --> 0:23:29.639 so important because for business owners as well, not just 0:23:29.680 --> 0:23:32.359 for people that want to become full time YouTubers. Like 0:23:32.359 --> 0:23:34.119 we talked about social media a lot, like as far 0:23:34.160 --> 0:23:35.879 as like it's a great way to push your brand, 0:23:35.920 --> 0:23:38.720 but for entrepreneurs, and a lot of entrepreneurs is in 0:23:38.800 --> 0:23:42.239 on your leasure, YouTube is extremely important to push your 0:23:42.280 --> 0:23:45.320 brand and you know, get the brand awareness out there. 0:23:45.400 --> 0:23:47.760 So even if you don't plan on being a full 0:23:47.760 --> 0:23:49.840 time YouTuber, you can still use YouTube. 0:23:50.200 --> 0:23:52.720 It's just like any other social network. There's a lot 0:23:52.720 --> 0:23:53.600 of millions and. 0:23:53.720 --> 0:23:56.600 Hundreds of millions of people on YouTube, So to not 0:23:56.760 --> 0:23:59.199 be on YouTube as a business owner, it's kind of 0:23:59.200 --> 0:24:00.919 like not being on on Instagram. 0:24:01.520 --> 0:24:03.600 And something we learned, like we didn't start with the 0:24:03.640 --> 0:24:06.480 YouTube channel, like we didn't started to April. Everybody knows 0:24:06.480 --> 0:24:09.640 that the podcast itself started in January, but we learned 0:24:09.640 --> 0:24:11.560 it like, yo, we have to grow the audience. It's 0:24:11.600 --> 0:24:13.199 a great way. This is a platform. We knew that 0:24:13.240 --> 0:24:14.720 all our kids watch it. We knew we have to 0:24:14.720 --> 0:24:15.080 be on it. 0:24:15.240 --> 0:24:17.119 So we made a concerted effort to say, look, this 0:24:17.160 --> 0:24:17.720 is where we're going. 0:24:18.000 --> 0:24:20.000 Yeah, and it's helped out a lot, Like if we 0:24:20.119 --> 0:24:23.480 just did the audio, we would be nowhere near where 0:24:23.480 --> 0:24:26.480 we are now because we don't have the same reach 0:24:26.600 --> 0:24:28.360 that we would have if we do YouTube. And it's 0:24:28.359 --> 0:24:29.960 a lot of all the things that we do exclusively 0:24:30.000 --> 0:24:32.719 for YouTube that we'll talk about. But all right, so 0:24:33.040 --> 0:24:35.600 as far as getting on YouTube, because it's like anything, right, 0:24:35.640 --> 0:24:39.000 Like same thing with social media and Instagram when you 0:24:39.040 --> 0:24:41.560 start with zero and it's like how do I grow 0:24:41.600 --> 0:24:46.200 it to two hundred and fifty thousand subscribers? So yeah, viral, 0:24:46.359 --> 0:24:51.400 try out to Drake Viral, shout out to Drake Favrio 0:24:51.520 --> 0:24:54.159 foreign and Sosa Geek, I think. 0:24:54.040 --> 0:24:56.160 That's his name, that's his song, That's my favorite song 0:24:56.200 --> 0:24:56.480 like that. 0:24:57.920 --> 0:25:00.960 So your first video, you have no subscribers and you 0:25:01.000 --> 0:25:03.640 have thirty two thousand views on that video in a month. 0:25:03.680 --> 0:25:06.120 That's a lot. That's a lot of us. How how 0:25:06.359 --> 0:25:07.960 did you do that? How do you do that? 0:25:09.440 --> 0:25:13.480 So YouTube has little pockets and little niches, little communities. 0:25:13.720 --> 0:25:17.160 So what I did was I found videos that look 0:25:17.440 --> 0:25:20.359 like my type of content. I would search. So my 0:25:20.359 --> 0:25:22.479 first video was a Storytime. What I did was I 0:25:22.480 --> 0:25:27.200 searched Storytime and then I filtered the results by upload date, 0:25:27.240 --> 0:25:29.600 and that puts the newest uploads at the top. So 0:25:29.640 --> 0:25:31.960 then I searched for videos that kind of looked like 0:25:32.000 --> 0:25:35.159 they were in my neighborhood on YouTube, my community on YouTube, 0:25:35.160 --> 0:25:38.639 and then I would comment on their videos, like I 0:25:38.680 --> 0:25:40.760 could totally relate to Da Da. I made a video 0:25:40.840 --> 0:25:43.400 similar to that. It was a very spammy, like hey 0:25:43.480 --> 0:25:45.399 check me out, I just started a channel, but it 0:25:45.480 --> 0:25:48.120 was like it was a comment letting people know that 0:25:48.200 --> 0:25:52.640 like I did also upload something similar. So from that, 0:25:53.400 --> 0:25:55.480 what that does is it puts your comment there and 0:25:55.520 --> 0:25:57.520 everyone does it where they're watching a video. They kind 0:25:57.520 --> 0:26:00.080 of scroll to see what the comments say. And so 0:26:00.119 --> 0:26:03.119 if your comment is there and you're one of the 0:26:03.119 --> 0:26:05.320 only comments there, even if that video is only going 0:26:05.359 --> 0:26:07.679 to get a thousand views, there's a good chance that 0:26:07.760 --> 0:26:10.159 a portion of those views are going to see your comment, 0:26:10.440 --> 0:26:12.840 and from those views to your comment, they're going to 0:26:12.880 --> 0:26:15.560 see your channel and maybe they're going to either subscribe 0:26:15.640 --> 0:26:18.240 or engage with your content somehow. So that was one 0:26:18.240 --> 0:26:22.479 thing that I did to grow my first video and 0:26:22.520 --> 0:26:25.320 how it got so many views. I was commenting a lot. 0:26:25.640 --> 0:26:28.000 And then now as I've grown, I don't really get 0:26:28.000 --> 0:26:31.879 an opportunity to watch people's videos and make relevant comments 0:26:31.920 --> 0:26:36.439 as much. But I'll watch my videos on incognito and 0:26:36.520 --> 0:26:40.040 see what shows up that's similar to my channel and 0:26:40.040 --> 0:26:41.560 how I can put my spin on it and do 0:26:41.600 --> 0:26:44.720 it better because when I watch it on incognito, there's 0:26:44.760 --> 0:26:46.600 no bias there. There's no other. 0:26:46.880 --> 0:26:49.320 Channel history incognito. 0:26:51.160 --> 0:26:54.320 Yeah, so incognito is just browsing in private mode. So 0:26:54.520 --> 0:26:59.800 on Google Chrome it's called incognito and in Safari it's 0:26:59.800 --> 0:27:03.680 called Private Browser. But what that does is it doesn't 0:27:04.119 --> 0:27:07.960 warp the search information, so there's no bias when you 0:27:08.040 --> 0:27:10.680 watch a video and you're signed into your profile, YouTube 0:27:10.720 --> 0:27:14.040 is recommending videos for you based off of everything that 0:27:14.080 --> 0:27:16.920 you've ever watched on your profile. That's why you'll watch 0:27:17.040 --> 0:27:19.639 like one cleaning video, You'll go back to your homepage 0:27:19.680 --> 0:27:22.280 and there's like four other cleaning videos recommended to you. 0:27:22.720 --> 0:27:25.720 And over time, it builds up a profile for you, 0:27:25.800 --> 0:27:29.399 in a portfolio for you, and it changes your recommendations 0:27:29.440 --> 0:27:31.680 based off of stuff that you've already searched and stuff 0:27:31.720 --> 0:27:34.399 that you've already watched. So when I watch my videos 0:27:34.400 --> 0:27:36.399 on incognito, what that does is it allows me to 0:27:36.440 --> 0:27:40.040 see what YouTube associates my channel with, and what kind 0:27:40.080 --> 0:27:42.960 of content YouTube kind of places my videos, and what 0:27:43.080 --> 0:27:45.680 kind of neighborhood on YouTube my videos are in. Then 0:27:45.680 --> 0:27:48.080 that kind of gives me more of an idea of 0:27:49.280 --> 0:27:51.119 the type of people who watch my video and what 0:27:51.160 --> 0:27:53.840 they're interested in more along with, of course, my analytics. 0:27:53.840 --> 0:27:56.520 I do watch my analytics and see what my audience 0:27:56.600 --> 0:27:58.640 likes more of I listen to the comments, but that's 0:27:58.640 --> 0:28:00.639 one way that I get to see what YouTube what 0:28:00.680 --> 0:28:04.200 the YouTube algorithm associates my channel with. So from there 0:28:04.200 --> 0:28:06.040 I'll get an idea. I'll put my spin on it 0:28:06.040 --> 0:28:08.159 and flip on it. And I'll do it myself and 0:28:08.200 --> 0:28:10.840 then it usually does good when I when I choose 0:28:10.840 --> 0:28:11.720 a video like that. 0:28:13.240 --> 0:28:16.720 Okay, algorithm, can you tell about that? Do you YouTube algorithm? 0:28:17.720 --> 0:28:21.960 Yeah? So the YouTube algorithm, because it's a business, right 0:28:22.040 --> 0:28:26.480 YouTube they're just interested mainly in like watch time and dollars, 0:28:26.800 --> 0:28:32.200 so they tend to push videos that have high CPMs, 0:28:32.320 --> 0:28:36.720 so videos that get them more money, and then high 0:28:37.119 --> 0:28:40.360 watch times as well and high engagement because what YouTube 0:28:40.360 --> 0:28:43.840 wants ultimately is watch time and they want their viewers 0:28:44.080 --> 0:28:47.120 to stay on their channel or on their platform, because 0:28:47.160 --> 0:28:49.320 if you're not on YouTube, you're on something else. You're 0:28:49.360 --> 0:28:53.480 on Hulu, Netflix, maybe Instagram, you're like on another platform. 0:28:53.680 --> 0:28:56.920 So what they want is watch time and engage. So 0:28:57.120 --> 0:28:59.240 if you upload a video and in the first few 0:28:59.320 --> 0:29:02.200 minutes or first few hours, I should say it's doing well, 0:29:02.240 --> 0:29:04.840 the algorithm is most likely going to push you some more. 0:29:05.280 --> 0:29:08.960 So that's kind of like a tit behind your algorithm. 0:29:08.960 --> 0:29:11.160 Like in the first hour you should probably be commenting 0:29:11.200 --> 0:29:14.000 back to comment and stuff like that and trying to 0:29:14.040 --> 0:29:15.920 boost up that engagement within the first hour. 0:29:16.280 --> 0:29:18.560 Can we talk about your your viral video? 0:29:19.360 --> 0:29:22.160 You know, one of the one of the things you 0:29:22.160 --> 0:29:24.479 said is like not to chase trends, but you kind 0:29:24.520 --> 0:29:27.480 of did with the dad and voiceover. Can you talk 0:29:27.480 --> 0:29:29.760 about the benefit of actually chasing that trend and some 0:29:29.800 --> 0:29:31.480 of the things that didn't work that you learn from that. 0:29:33.440 --> 0:29:37.600 Yeah, okay, So that video at the time, it was 0:29:37.600 --> 0:29:39.400 like a makeup trend that was going around and a 0:29:39.400 --> 0:29:42.760 lot of people were doing, like, my boyfriend does my 0:29:42.800 --> 0:29:46.800 makeup my voiceover and my dad. I thought it would 0:29:46.800 --> 0:29:48.840 be so funny if my dad did my voiceover, because 0:29:48.880 --> 0:29:52.080 he's always like tracking jokes on me. He's always making 0:29:52.120 --> 0:29:54.640 fun of me. So he did it. It was funny, 0:29:54.720 --> 0:29:56.720 It was cool, and the video did really well. It 0:29:56.800 --> 0:29:58.800 was like on different social media platforms. I don't have 0:29:58.880 --> 0:30:01.080 a Twitter, so it was like all over Twitter, all 0:30:01.120 --> 0:30:04.680 over Facebook. I didn't have Facebook either, And it did 0:30:04.720 --> 0:30:06.920 go viral and it got a lot of views. It 0:30:06.960 --> 0:30:09.640 did make a lot of money because I ended up 0:30:09.640 --> 0:30:12.960 selling it to There was a media company that pitches 0:30:13.000 --> 0:30:14.960 to The Ellen Show and they bought that video off 0:30:15.000 --> 0:30:17.640 of me. They bought the rights for that video off 0:30:17.680 --> 0:30:20.160 of me. So I don't own that video anymore, but 0:30:20.200 --> 0:30:22.959 I still get the absence revenue from that video. But 0:30:23.400 --> 0:30:27.120 I would say that the game. There was the money 0:30:27.160 --> 0:30:30.360 behind it, and it was a funny like joke like 0:30:30.400 --> 0:30:32.479 me and my dad still left about that video to 0:30:32.520 --> 0:30:34.880 this day. But what I learned is that when you 0:30:34.960 --> 0:30:38.160 do videos just because it's trendy but it has nothing 0:30:38.160 --> 0:30:40.080 to do with what your channel is about, it doesn't 0:30:40.120 --> 0:30:43.840 necessarily grow your channel or your subscribers. So that video 0:30:44.760 --> 0:30:49.280 I got like two point two thousand subscribers, I believe, 0:30:49.800 --> 0:30:54.000 says my analytics, but it has like eight hundred thousand views, 0:30:54.240 --> 0:30:58.160 so that's not a very good conversion, like views versus 0:30:58.240 --> 0:31:02.400 people who subscribe, So it ultimately didn't grow my channel. 0:31:02.800 --> 0:31:05.440 And I learned that if you're gonna hop on a trend, 0:31:05.560 --> 0:31:07.960 it needs to pertain to what your channel's about. Because 0:31:08.000 --> 0:31:10.320 I was not a makeup channel, My dad wasn't on 0:31:10.360 --> 0:31:13.720 my channel. My channel wasn't like a comedy channel either, 0:31:14.040 --> 0:31:17.320 So it wasn't great for the overall growth of my channel, 0:31:17.360 --> 0:31:20.720 But it was a learning experience. I would say. 0:31:21.400 --> 0:31:23.480 When I heard that story, I'm like, yo, I've never 0:31:23.520 --> 0:31:26.920 thought about that when people actually buy your content from me? 0:31:27.000 --> 0:31:29.080 What was that experience? Like, that was the first time 0:31:29.120 --> 0:31:29.560 you've done it? 0:31:30.680 --> 0:31:32.800 Yeah, that's my first time. I had done it. It 0:31:32.840 --> 0:31:35.400 was just I was getting a lot of you know 0:31:35.440 --> 0:31:38.360 those I think they're like social media sites where they 0:31:38.560 --> 0:31:40.920 just have a bunch of viral videos and you'll see 0:31:40.920 --> 0:31:43.160 a viral video over and over, but it'll have different 0:31:43.200 --> 0:31:45.520 logos in the corner. So at the time, I was 0:31:45.520 --> 0:31:49.680 getting a lot of questions from different media sources asking 0:31:49.720 --> 0:31:51.959 if they can post it on their Facebook group. They're like, oh, 0:31:52.000 --> 0:31:55.760 we have like six million followers on our Facebook. We're 0:31:55.760 --> 0:31:57.800 gonna post it. We'll credit you and da da da da. 0:31:57.800 --> 0:31:59.600 And I was like, yeah, sure, just put my link 0:31:59.600 --> 0:32:03.720 in the description, go for it. But then someone had 0:32:03.800 --> 0:32:06.040 asked me like, have you sold it already? And I 0:32:06.080 --> 0:32:09.120 was like, sold it to who? That didn't make no sense. 0:32:09.360 --> 0:32:12.920 And then I got another inquiry around the same time 0:32:13.880 --> 0:32:15.800 that the first one came in and was like, oh, well, 0:32:15.800 --> 0:32:18.080 we're willing to buy it. So then I went back 0:32:18.080 --> 0:32:20.120 to the first person. I was like, no, I haven't 0:32:20.120 --> 0:32:23.000 told it yet, but you know, I have some inquiries, 0:32:23.520 --> 0:32:26.840 I said some like there was more than one. I 0:32:26.880 --> 0:32:29.680 was like, yeah, we have some inquiries, so I haven't 0:32:30.000 --> 0:32:31.920 sold it yet. So they came with their proposal and 0:32:31.960 --> 0:32:34.560 then I took the other person like, oh, another media 0:32:34.600 --> 0:32:36.920 company is willing to buy it for this much. So 0:32:37.040 --> 0:32:41.320 then the second one ended up having a better, better price, 0:32:41.360 --> 0:32:43.280 and I just sold it to them. But the funny 0:32:43.320 --> 0:32:47.200 thing was that that all of that happened like a 0:32:47.280 --> 0:32:49.200 year and a half maybe two years after I had 0:32:49.240 --> 0:32:53.120 already posted that video. So it was weird because the 0:32:53.120 --> 0:32:55.000 traffic had already died down on that video, Like I 0:32:55.040 --> 0:32:56.640 had already made my YouTube ats and this money on 0:32:56.760 --> 0:33:00.440 that video, and it was like dying down. I guess 0:33:00.720 --> 0:33:02.600 some other media out they picked it up and then 0:33:02.600 --> 0:33:04.680 it went viral and like it was kind of a 0:33:04.720 --> 0:33:08.520 different community. Really, it wasn't like the audience. 0:33:09.600 --> 0:33:12.680 And another EYL alumni he had a post on Instagram 0:33:12.720 --> 0:33:13.880 a few days ago and he was like a lot 0:33:13.880 --> 0:33:16.400 of viral videos don't go viral for like two to 0:33:16.440 --> 0:33:19.160 three years or even five years after it actually coming out, 0:33:19.200 --> 0:33:21.680 whether it's social media or so you never know. It's like, 0:33:21.680 --> 0:33:23.600 don't give up on content because you might think, oh, 0:33:23.680 --> 0:33:26.600 it's just flopped. Even Mickey Facts we had him on 0:33:26.720 --> 0:33:28.520 shout Out to Mickey Facts and he had a video 0:33:28.560 --> 0:33:31.000 that went viral on Instagram when he was rapping folk 0:33:31.000 --> 0:33:33.400 Flex about financial literacy. And he was like, when he 0:33:33.440 --> 0:33:36.440 first put it out, it didn't really get traction. And 0:33:36.480 --> 0:33:39.880 then out the blue, like earlier this year, it just 0:33:39.920 --> 0:33:42.200 started blowing up on like a lot of black financial 0:33:42.200 --> 0:33:44.200 literacy pages, just so you never. 0:33:44.120 --> 0:33:47.800 Know, Ernest, what's up. You ever walk into a small 0:33:47.840 --> 0:33:51.240 business and everything just works like the checkout is fast, 0:33:51.280 --> 0:33:55.040 the receipts of digital tipping is a breeze, and you're 0:33:55.120 --> 0:33:57.800 out the door before the line even builds odds are 0:33:58.280 --> 0:34:01.880 they're using Square. We love supporting businesses that run on 0:34:01.920 --> 0:34:04.640 Square because it just feels seamless. Whether it's a local 0:34:04.680 --> 0:34:07.560 coffee shop, a vendor at a pop up market, or 0:34:07.600 --> 0:34:10.800 even one of our merch partners, Square makes it easy 0:34:10.840 --> 0:34:14.040 for them to take payments, manage inventory, and run their 0:34:14.080 --> 0:34:18.040 business with confidence, all from one simple system. If you're 0:34:18.080 --> 0:34:21.359 a business owner or even just thinking about launching something soon, 0:34:21.719 --> 0:34:24.319 Square is hands down one of the best tools out 0:34:24.320 --> 0:34:27.600 there to help you start, run and grow. It's not 0:34:27.719 --> 0:34:30.880 just about payments, it's about giving you time back so 0:34:30.920 --> 0:34:33.600 you can focus on what matters most ready. To see 0:34:33.600 --> 0:34:38.080 how Square can transform your business, visit Square dot com, backslash, 0:34:38.160 --> 0:34:43.319 go backslash, eyl to learn more that Square dot com backslash, 0:34:43.360 --> 0:34:48.000 Go backslash eyl, don't wait, don't hesitate, Let's square handle 0:34:48.040 --> 0:34:50.680 the back end so you can keep pushing your vision forward. 0:34:54.280 --> 0:34:56.520 This episode is brought to you by P and C Bank. 0:34:56.920 --> 0:34:59.680 A lot of people think podcasts about work are boring. 0:35:00.000 --> 0:35:03.759 I'm sure they definitely can be, but understanding a professionals 0:35:03.800 --> 0:35:07.080 routine shows us how they achieve their success little by little, 0:35:07.440 --> 0:35:11.120 day after day. It's like banking with P and C Bank. 0:35:11.560 --> 0:35:14.360 It might seem boring to safe plan and make calculated 0:35:14.400 --> 0:35:17.520 decisions with your bank, but keeping your money boring is 0:35:17.520 --> 0:35:20.880 what helps you live or more happily fulfilled life. P 0:35:20.960 --> 0:35:25.800 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:35:25.840 --> 0:35:28.480 Boring since eighteen sixty five is a service mark of 0:35:28.520 --> 0:35:31.760 the PNC Financial Service Group, Inc. P and C Bank 0:35:32.200 --> 0:35:34.360 National Association Member FDIC. 0:35:36.560 --> 0:35:40.480 You just realized your business needed to hire someone yesterday. 0:35:40.960 --> 0:35:45.160 How can you find amazing candidates fast? Easy? Just use 0:35:45.280 --> 0:35:48.520 Indeed stop struggling to get your job posts seen on 0:35:48.640 --> 0:35:52.520 other job sites. With Indeed sponsored jobs, your post jumps 0:35:52.560 --> 0:35:54.880 to the top of the page for your relevant candidates, 0:35:55.120 --> 0:35:58.160 so you can reach the people you want faster. According 0:35:58.200 --> 0:36:01.879 to Indeed data, sponsored jobs posted directly on Indeed have 0:36:01.960 --> 0:36:06.000 forty five percent more applications than non sponsored jobs. Don't 0:36:06.000 --> 0:36:09.680 wait any longer, speed up your hiring right now with Indeed, 0:36:10.120 --> 0:36:12.359 and listeners of this show will get a seventy five 0:36:12.440 --> 0:36:15.600 dollars sponsored job credit to get your jobs more visibility 0:36:15.760 --> 0:36:21.480 at indeed dot com slash pod Katz thirteen. Just go 0:36:21.520 --> 0:36:26.320 to Indeed dot com slash pod katz thirteen right now 0:36:26.640 --> 0:36:29.200 and support our show by saying you heard about Indeed 0:36:29.239 --> 0:36:33.560 on this podcast. Terms and conditions apply. Hiring Indeed is 0:36:33.600 --> 0:36:34.200 all you need. 0:36:35.600 --> 0:36:37.279 But I want to ask you about that video because 0:36:37.360 --> 0:36:40.319 you put that on YouTube and I saw it, and 0:36:40.360 --> 0:36:44.879 we didn't showed like the clip of it of the analytics, 0:36:45.000 --> 0:36:48.720 so on a clip I actually saw the accent accent 0:36:48.840 --> 0:36:51.120 revenue that you made was like sixty eight thousand. 0:36:50.840 --> 0:36:53.440 Dollars from that. It's on it, It's on your page. 0:36:53.480 --> 0:36:56.279 So like I'm not. 0:36:56.239 --> 0:36:58.560 Exposing just kind of what we do. 0:36:58.719 --> 0:37:01.200 So if that, if that's something like is go like 0:37:01.239 --> 0:37:03.120 something like all right, so you made sixty eight thousand 0:37:03.200 --> 0:37:05.080 on a video app that I had, like how many 0:37:05.160 --> 0:37:05.440 views it? 0:37:05.400 --> 0:37:05.719 It had? 0:37:05.920 --> 0:37:07.520 Nine hundred thousand, eight hundred. 0:37:07.920 --> 0:37:08.960 Yeah, it was like it. 0:37:09.120 --> 0:37:12.880 Just sounds like typical for like a million. Obviously it 0:37:12.880 --> 0:37:14.640 depends on a CPM and all that, but like, what 0:37:14.680 --> 0:37:15.839 was the CPM for that video? 0:37:17.680 --> 0:37:19.840 Ooh, I'm not sure what the CPM was on that 0:37:19.920 --> 0:37:24.400 video actually, but that was over the lifetime, so that 0:37:24.520 --> 0:37:27.960 was when I posted it. I think was that twenty seventeen. 0:37:28.000 --> 0:37:30.040 I think I posted that or maybe twenty eighteen, but 0:37:30.360 --> 0:37:32.239 it was over the lifetime, so from the moment I 0:37:32.280 --> 0:37:36.000 posted it to the current day that I screenshotted it, 0:37:36.320 --> 0:37:39.520 so over time. Yeah, that's how much it made. I 0:37:39.520 --> 0:37:42.600 think it was because of the timing too, because I 0:37:42.680 --> 0:37:45.239 posted it closer to the holidays, and when it did 0:37:45.280 --> 0:37:48.520 go viral, it was during the holidays when absence revenue 0:37:48.560 --> 0:37:53.239 is the highest. But yeah, once it starts gaining a 0:37:53.239 --> 0:37:55.600 lot of traction and it starts going higher, I noticed 0:37:55.640 --> 0:37:58.799 that the CPM starts jumping higher and higher, and so 0:37:58.880 --> 0:38:02.719 that's why I ended up doing so well. But I've 0:38:02.800 --> 0:38:07.400 noticed that it doesn't necessarily matter what your subscriber account is, 0:38:07.600 --> 0:38:12.919 or even what your your channel sizes or anything like that, 0:38:13.280 --> 0:38:17.239 because some people they'll post a video on like how 0:38:17.320 --> 0:38:20.319 much they made on YouTube. And I appreciate the transparency. 0:38:20.320 --> 0:38:23.399 I respect it honestly. Because someone had posted how much 0:38:23.400 --> 0:38:25.000 she makes and I think she has like one point 0:38:25.040 --> 0:38:28.680 four million subscribers, and she had said that she makes like, 0:38:28.880 --> 0:38:31.400 on average, about four thousand dollars a month. I was like, 0:38:31.840 --> 0:38:34.000 this will make sense because when that video went viral 0:38:34.040 --> 0:38:35.440 and I was making a lot of money off of it, 0:38:35.800 --> 0:38:38.440 I wasn't even at twenty thousand. I don't think, like 0:38:38.520 --> 0:38:41.959 my channel was pretty small, so it doesn't necessarily matter 0:38:42.000 --> 0:38:45.719 what your subscribe account is. All of that's predetermined by YouTube. 0:38:45.840 --> 0:38:48.600 And I try to tell people when they're thinking about 0:38:48.640 --> 0:38:52.880 making that transition from being an employee to being your 0:38:52.880 --> 0:38:55.960 own bossible time and like you're using money from YouTube 0:38:56.000 --> 0:38:58.680 to try and like or cast your budget. I always 0:38:58.719 --> 0:39:01.000 tell people like, you don't really have control over the 0:39:01.040 --> 0:39:04.560 CPM because it's kind of like you're putting out a product. 0:39:04.600 --> 0:39:06.160 You don't know how many people are gonna buy it, 0:39:06.239 --> 0:39:08.279 and you don't know what you're going to sell it for. Either. 0:39:08.600 --> 0:39:10.799 You're just putting out a product and whatever money you get, 0:39:10.800 --> 0:39:12.920 you'd get and it's not like you can go back 0:39:12.920 --> 0:39:17.320 to YouTube and go tell them like, actually, you guys 0:39:17.360 --> 0:39:20.279 told me that I only had five thousand impressions on 0:39:20.360 --> 0:39:23.080 the ads this month. But I went and asked my 0:39:23.160 --> 0:39:26.160 viewers and they told me, actually they all watched it. Like, 0:39:26.200 --> 0:39:28.080 you can't go back and dispute it with YouTube if 0:39:28.120 --> 0:39:29.680 they tell you that's how much you're making, that's how 0:39:29.719 --> 0:39:32.680 much you're making. So I wouldn't know why it needs 0:39:32.719 --> 0:39:36.080 so high, but it did, and I appreciated it. I 0:39:36.160 --> 0:39:39.440 took it. But I always take AdSense revenue as a bonus. 0:39:39.760 --> 0:39:43.000 So I don't rely on AdSense revenue because that just 0:39:43.040 --> 0:39:45.319 puts you in a very vulnerable place with your finances. 0:39:45.360 --> 0:39:47.399 And I don't know about anybody else, but I don't 0:39:47.480 --> 0:39:50.600 like being vulnerable with my times and with my finances. 0:39:51.080 --> 0:39:56.359 Like to be very calculated and very like precise. So yeah, 0:39:56.400 --> 0:39:59.000 it's it's kind of a toss up. You don't know 0:39:59.040 --> 0:40:02.440 why it made so much and what the reason is. 0:40:02.760 --> 0:40:04.320 Yeah, it spoken like a true accountant. 0:40:04.880 --> 0:40:07.879 My next thing is the points of consistency, right, because 0:40:07.880 --> 0:40:10.520 after you went viral, it's not like, Hey, I'm going 0:40:10.560 --> 0:40:12.319 to live off this one video for the rest of 0:40:12.320 --> 0:40:14.759 my life. You started to putting out more content that 0:40:14.880 --> 0:40:16.400 was more theme. Do you want to talk about that? 0:40:18.280 --> 0:40:21.080 Yeah, So after that first video actually was it was 0:40:21.120 --> 0:40:23.719 still a side hustle for me because my main priority 0:40:23.960 --> 0:40:27.239 was always finishing with UNI and like my nine to 0:40:27.280 --> 0:40:29.440 five career, so it was still a side hustle. I 0:40:29.440 --> 0:40:31.279 think after that video, I still was putting out I 0:40:31.320 --> 0:40:35.000 wasn't very calculated with my videos. It wasn't until recently, 0:40:35.040 --> 0:40:37.000 like once I graduated from UNI and I was paying 0:40:37.000 --> 0:40:39.879 more attention to my videos, that I was more calculated 0:40:40.320 --> 0:40:43.200 and I was more consistent with the theme. But also 0:40:43.560 --> 0:40:46.080 like as time goes on, I think when I first started, 0:40:46.080 --> 0:40:49.040 I was like twenty one ish, so like my interest 0:40:49.080 --> 0:40:52.120 at twenty one is different from my interests now. So 0:40:52.800 --> 0:40:55.040 as time went on, I just started making videos that 0:40:55.360 --> 0:40:58.000 made more sense to me and what I was more 0:40:58.040 --> 0:41:00.920 interested in more confident in. So once I started making 0:41:00.960 --> 0:41:07.120 more self improvement videos, personal finances, personal development, entrepreneur type videos, 0:41:07.400 --> 0:41:09.920 that's when I really started to understand the importance of 0:41:09.960 --> 0:41:11.920 having like a theme throughout videos. And that's why I 0:41:11.960 --> 0:41:14.239 always try to tell people like if I had known 0:41:14.320 --> 0:41:16.759 now what I knew back then, I would have definitely 0:41:16.840 --> 0:41:19.240 themed down niche down on my content and I wouldn't 0:41:19.239 --> 0:41:21.880 have been creating content from like all over the place, 0:41:22.320 --> 0:41:25.400 it would have been some sort of consistent theme throughout. 0:41:25.760 --> 0:41:29.719 So now when I'm creating content, it's mainly it has 0:41:29.760 --> 0:41:32.239 to do with money and some sort of personal development 0:41:33.320 --> 0:41:36.600 just overall becoming a better version of you. So that's 0:41:36.640 --> 0:41:39.279 the consistent theme that's throughout all my videos that I 0:41:39.320 --> 0:41:42.720 try to portray in every single videos, it's about something 0:41:42.800 --> 0:41:44.160 personal development related. 0:41:44.760 --> 0:41:45.520 So if you. 0:41:47.760 --> 0:41:49.920 If you take the ads off of video yourself or 0:41:49.920 --> 0:41:51.560 whatever reason, Like let's say you don't want ads on 0:41:51.560 --> 0:41:55.000 one video, that's going to hurt the chances of you 0:41:55.000 --> 0:41:58.239 YouTube pushing it, probably because they don't get paid either, or. 0:41:59.840 --> 0:42:02.520 I would say that they don't really have an incentive 0:42:02.560 --> 0:42:04.640 to push it. They might, but they don't really have 0:42:04.680 --> 0:42:07.600 an incentive too, So you could take it off if 0:42:07.640 --> 0:42:10.560 you wanted to. But also like why would you want 0:42:10.560 --> 0:42:10.920 to do that? 0:42:11.440 --> 0:42:11.520 Not? 0:42:11.640 --> 0:42:13.680 Because sometimes you might put a video out and the 0:42:13.760 --> 0:42:16.759 ads that are on the video might be competition for 0:42:17.080 --> 0:42:18.360 the actual video, you know. 0:42:18.320 --> 0:42:18.840 What I'm saying. 0:42:18.960 --> 0:42:22.840 So so yeah, I noticed that with YouTube like something, 0:42:22.960 --> 0:42:27.960 they'll run ads in a video that is like especially 0:42:27.960 --> 0:42:29.680 like if you're trying to sell something or if you 0:42:29.760 --> 0:42:31.880 have a product or something and it's like, now you 0:42:31.960 --> 0:42:35.000 got you're actually running an ad for somebody else that's 0:42:35.000 --> 0:42:36.680 doing the same exact thing that just talks about in 0:42:36.719 --> 0:42:37.280 the video. 0:42:37.160 --> 0:42:39.839 Right unbeknown to your right, but to the viewer, that's 0:42:39.840 --> 0:42:40.319 going to happen. 0:42:41.320 --> 0:42:45.600 Yeah, right, Yeah, I mean it's possible that that could happen, 0:42:45.680 --> 0:42:49.920 but mainly people like they buy from people, so if 0:42:49.920 --> 0:42:51.680 they're watching their video, they're most likely going to buy 0:42:51.680 --> 0:42:53.480 from you anyways. But yeah, you could take the video 0:42:53.640 --> 0:42:57.839 the ads off if you wanted to, and then your own, 0:42:58.080 --> 0:43:00.080 like you're subscribers watching and if it picks up, it 0:43:00.160 --> 0:43:02.439 picks up. But I find that they have more an 0:43:02.440 --> 0:43:05.799 incentive YouTube as a business to push videos that are 0:43:05.880 --> 0:43:08.879 going to make them more money and also videos that 0:43:08.960 --> 0:43:11.560 have longer watch times that keep people on their platform 0:43:11.640 --> 0:43:14.240 because at the end of the day, like the CPM 0:43:14.400 --> 0:43:16.840 is split, like the amount of money you get is 0:43:16.880 --> 0:43:19.319 after YouTube gets their cut. So if you're making more money, 0:43:19.360 --> 0:43:22.160 that means they're making more money. 0:43:22.280 --> 0:43:23.680 Okay, So so. 0:43:25.360 --> 0:43:28.360 All right, as far as like the revenue, and I 0:43:28.360 --> 0:43:29.960 want to I'm glad you said that you don't rely 0:43:30.040 --> 0:43:31.799 on that because there's more ways to make money off 0:43:31.880 --> 0:43:35.040 YouTube and just add that's just like the first layer 0:43:35.360 --> 0:43:37.319 what YouTuber is. It's just like any other thing. It's 0:43:37.320 --> 0:43:39.440 a platform where you reach a bunch of people. So 0:43:39.520 --> 0:43:42.640 through that you can do brand partnerships, you can promote 0:43:42.680 --> 0:43:46.200 your own products, you can do a variety of different things. So, 0:43:46.640 --> 0:43:48.680 how are some other revenue things that, like you personally 0:43:48.760 --> 0:43:52.600 utilize the UC other YouTube YouTubers utilize outside of just 0:43:52.719 --> 0:43:54.440 regular ads that YouTube provides. 0:43:55.719 --> 0:43:59.120 Yeah, so I definitely make sure that I have enough 0:43:59.360 --> 0:44:02.480 revenue and income coming in from other places because, like 0:44:02.480 --> 0:44:05.399 I said, it's a toss up. And although I can 0:44:05.440 --> 0:44:08.840 depend on the money coming in and like it's pretty consistent, 0:44:08.880 --> 0:44:11.839 there's a theme throughout, you can't rely on it because 0:44:11.880 --> 0:44:14.439 at any moment, YouTube can come back tomorrow and say like, hey, 0:44:15.360 --> 0:44:17.319 everyone under a million, y'all don't get paid in a 0:44:17.360 --> 0:44:20.080 war until you reach a million subscribers figure it out. 0:44:20.640 --> 0:44:24.480 They probably won't because that's a little wild on their end, 0:44:24.520 --> 0:44:26.719 but they have the option to do that. So I 0:44:26.760 --> 0:44:30.880 make sure that I'm making money from other places for me. 0:44:31.360 --> 0:44:34.520 I have my affiliate links that I put in the 0:44:34.520 --> 0:44:39.520 description bar. I have my brand sponsorships, which is when 0:44:39.520 --> 0:44:41.319 a brand reaches out to you and asks you to 0:44:41.360 --> 0:44:45.200 promote their product or their brand for a fee. And 0:44:45.239 --> 0:44:47.440 then I also use YouTube to drive traffic to my 0:44:47.480 --> 0:44:51.080 two other online businesses, which is my hair extension company 0:44:51.160 --> 0:44:54.960 and my business society company. 0:44:55.600 --> 0:44:58.439 You know you said something just now as far as 0:44:58.520 --> 0:45:00.799 the description that you put the links in description, I 0:45:00.800 --> 0:45:03.440 think people overlook that and don't really understand the importance 0:45:03.440 --> 0:45:05.239 of the description. I know you have a little like 0:45:05.280 --> 0:45:06.719 a tip that you said, like you don't put a 0:45:06.760 --> 0:45:08.520 link within the first three lines something like that. 0:45:08.560 --> 0:45:09.920 Can you go into detail about that? 0:45:10.000 --> 0:45:15.120 Yeah? Yeah, So once again, because it's YouTube's platform and 0:45:15.200 --> 0:45:18.759 not yours, they have the discretion to push videos that 0:45:19.520 --> 0:45:23.080 to not push videos that are sending traffic to other 0:45:23.320 --> 0:45:29.560 external sites. So when your first three lines about the 0:45:29.600 --> 0:45:32.600 full have a link to an external website, they're less 0:45:32.640 --> 0:45:35.040 inclined to push the video. This is what I was 0:45:35.080 --> 0:45:37.440 told from like a YouTube insider. I don't know how 0:45:37.480 --> 0:45:40.399 true that is to this day or if YouTube has 0:45:40.480 --> 0:45:43.160 changed that, because I do have like two videos that 0:45:43.200 --> 0:45:45.560 have done pretty well and they have a link on 0:45:45.640 --> 0:45:48.239 the top the top fold. But I was told this 0:45:48.280 --> 0:45:50.000 from an insider, so I try to avoid it if 0:45:50.040 --> 0:45:52.080 I can. It doesn't really make a difference for me 0:45:52.280 --> 0:45:54.440 to put the links just a little bit lower. So 0:45:54.840 --> 0:45:56.600 I tend to do that so that it doesn't kind 0:45:56.600 --> 0:45:58.800 of like throw the algorithm off or whatnot. 0:46:00.120 --> 0:46:02.840 So yeah, that's something that that people don't fully understand 0:46:02.880 --> 0:46:05.840 so many different things with YouTube. It's like this, you 0:46:05.880 --> 0:46:08.600 can just have like a three hour situation about that. 0:46:08.680 --> 0:46:09.920 But I want to ask you before we go to 0:46:09.960 --> 0:46:14.480 the next day blog. A lot of people are doing 0:46:14.520 --> 0:46:17.239 blogs and even un legions and people say like we 0:46:17.239 --> 0:46:18.840 should do blogs and things of that nature, like a 0:46:18.920 --> 0:46:21.120 video blog like just a day and of life. So 0:46:21.160 --> 0:46:22.600 how do you do you think it's a good idea 0:46:22.640 --> 0:46:25.080 for like people that have like they're putting out consistent 0:46:25.080 --> 0:46:27.880 content because some people say, like the blog allows you 0:46:28.440 --> 0:46:30.960 people to see like the personal side of you and 0:46:31.200 --> 0:46:33.120 such a different things, and it's like it's like a 0:46:33.160 --> 0:46:34.600 young own reality show kind of. 0:46:34.680 --> 0:46:37.040 So what's your thoughts on blogs? 0:46:37.560 --> 0:46:39.680 So I think blogs are a good idea if you're 0:46:39.680 --> 0:46:42.319 trying to be a blogger or if you've already established 0:46:42.320 --> 0:46:47.360 an audience, because ultimately this generation we like solution based content. 0:46:47.560 --> 0:46:50.920 That's what everybody's after right now, you're after me everybody 0:46:51.200 --> 0:46:53.160 Like when you watch a video, you're trying to gauge 0:46:53.400 --> 0:46:57.279 something from it, right, So if you're making content that 0:46:57.480 --> 0:47:01.600 is even like family, you know, when people watch that, 0:47:01.640 --> 0:47:03.680 they feel like they're a part of the family, that's 0:47:03.719 --> 0:47:06.080 the value that you're getting from it. For people who 0:47:06.160 --> 0:47:08.560 do hair tutorials, that's the value. You're teaching people how 0:47:08.560 --> 0:47:10.920 to do their hair. Make up tutorials, you're teaching them 0:47:10.960 --> 0:47:12.840 how to do makeup. But like you don't have to 0:47:12.840 --> 0:47:16.880 be teaching anything if you're providing some sort of value. 0:47:16.920 --> 0:47:20.560 If you are a you do comedy skits, that's the 0:47:20.640 --> 0:47:23.759 value that you provide there. Your people are coming to 0:47:23.800 --> 0:47:27.560 your videos for comedic relief, And if you're blogging, you're 0:47:27.600 --> 0:47:31.080 trying to make people feel a sense of belonging and 0:47:31.160 --> 0:47:33.080 like they're a part of whatever it is that you've 0:47:33.080 --> 0:47:36.520 got going on. So like with couple channels or even 0:47:36.560 --> 0:47:40.000 family channels, you might watch an episode and you're like, oh, 0:47:40.200 --> 0:47:42.719 but what was this, Like what was the reason? But 0:47:42.880 --> 0:47:45.839 to somebody else, they're very committed, and those channels tend 0:47:45.880 --> 0:47:49.680 to have very loyal audiences too, because they they're invested 0:47:49.840 --> 0:47:53.040 in that relationship, they're invested in that family, and they 0:47:53.040 --> 0:47:55.080 feel like they're a part of the family, a couple 0:47:55.200 --> 0:47:59.120 of friend to the couple. So if you're blogging and 0:47:59.160 --> 0:48:01.520 you already have an audience, it kind of makes your 0:48:01.560 --> 0:48:04.760 audience feel like they're a part of what you're doing already, 0:48:04.920 --> 0:48:07.279 Like they watch your podcast, they see you guys do 0:48:07.320 --> 0:48:11.720 all these cool things. You guys are pretty stand up guys, 0:48:12.120 --> 0:48:13.880 so they want to know what is the behind the 0:48:13.920 --> 0:48:15.520 scenes and what does that look like. And that's the 0:48:15.560 --> 0:48:18.080 value that you provide there, because you've already kind of 0:48:19.000 --> 0:48:21.480 built up your audience. But when you're just coming straight 0:48:21.520 --> 0:48:24.919 up up the bat and no one really knows who 0:48:24.920 --> 0:48:26.560 you are. If you're going to be a blogger, stick 0:48:26.640 --> 0:48:28.720 to that because then people are going to be invested 0:48:28.800 --> 0:48:33.160 in you and your life and you're a lifestyle blogger. 0:48:33.440 --> 0:48:37.520 But if you're going to be doing like couple praying, couple, challenge, couple, 0:48:37.560 --> 0:48:39.480 this couple, that couple, cup couple, and then all of 0:48:39.520 --> 0:48:42.520 a sudden you're doing vlogs on your own and you're like, hey, guys, 0:48:42.520 --> 0:48:44.879 so I'm out with the boys, yes writing nights. People 0:48:44.880 --> 0:48:46.319 are going to be like, I didn't sign up for this. 0:48:46.640 --> 0:48:48.240 I don't care about what you're doing with the boys, 0:48:48.280 --> 0:48:50.080 Like where's your girl at that's what we're trying to 0:48:50.080 --> 0:48:51.760 watch because they feel like they're a part of your couple. 0:48:51.840 --> 0:48:54.200 So if you're trying to be a lifestyle blogger, just 0:48:54.320 --> 0:48:57.239 stay consistent and stick to that. But if you've already 0:48:57.239 --> 0:48:59.320 built up an audience and you're trying to do blogging, 0:48:59.320 --> 0:49:01.160 it's more so behind the scene, and that's the value 0:49:01.160 --> 0:49:02.719 that people are getting from that. They want to see, 0:49:02.760 --> 0:49:06.200 like what is what do you guys do behind this 0:49:06.440 --> 0:49:07.800 big empire that you built? 0:49:09.000 --> 0:49:11.200 Oh eyl story, Yeah for sure. 0:49:12.440 --> 0:49:14.120 So that was a lot And the last second, we're 0:49:14.120 --> 0:49:16.600 going to talk about your other businesses that you have. 0:49:16.719 --> 0:49:19.440 The hair extension I'm interested to know about that, and 0:49:19.520 --> 0:49:22.040 then also your society that. 0:49:22.040 --> 0:49:29.720 You have a good girl going friends. 0:49:31.040 --> 0:49:33.440 Let's do it to that next, all right, So in 0:49:33.480 --> 0:49:35.239 the last segment, I want to talk about three different things. 0:49:35.239 --> 0:49:37.200 But this is another thing that we haven't talked about yet. 0:49:37.200 --> 0:49:39.000 And I know we have a lot of women that 0:49:39.120 --> 0:49:42.680 listen to euy L. So you have a hair extension company, 0:49:42.719 --> 0:49:43.440 you can you talk about that? 0:49:44.360 --> 0:49:48.920 Yeah? So my hair extension company is Trophy Life Hair Extensions. 0:49:48.960 --> 0:49:52.480 So it's basically for the everyday boss babe looking on 0:49:53.360 --> 0:49:58.439 working towards maintaining or attaining their best trophy life. So 0:49:58.560 --> 0:50:02.200 I started that when I was in university. I started 0:50:02.239 --> 0:50:04.520 with less than one hundred dollars. I did make a 0:50:04.600 --> 0:50:06.920 video on that. That video did pretty well as well, 0:50:06.960 --> 0:50:10.799 but I basically talked about the ins and outs of 0:50:10.880 --> 0:50:14.480 how I started, how I got the online presence going, 0:50:14.840 --> 0:50:18.360 and how I've been able to drive traffic using affiliate 0:50:18.400 --> 0:50:21.439 marketing with that. So that's been doing pretty well as well. 0:50:21.480 --> 0:50:22.880 It's my little online baby. 0:50:23.280 --> 0:50:24.879 Is that something you were naturally doing? 0:50:24.920 --> 0:50:26.840 Like you were using these products and people kept asking 0:50:26.840 --> 0:50:28.440 you or is this something that you kind. 0:50:28.280 --> 0:50:28.960 Of wanted to do all? 0:50:30.239 --> 0:50:33.399 Yeah, So what happened was I was doing a lot 0:50:33.400 --> 0:50:38.440 of brand deals for YouTube for hair companies, which I 0:50:38.520 --> 0:50:41.320 did want to talk a little bit about as well 0:50:41.360 --> 0:50:43.680 with because that's something that I always try to tell 0:50:43.760 --> 0:50:47.799 creators when it comes to like reaching out or like 0:50:47.880 --> 0:50:50.080 working with brands and stuff. But I was working with 0:50:50.120 --> 0:50:52.120 a lot of these hair extension companies and I just 0:50:52.280 --> 0:50:56.239 was like not really feeling their like customer service or 0:50:56.320 --> 0:50:59.719 like just the fact that they would kind of sell 0:50:59.760 --> 0:51:03.040 any think like they would sell me good quality extensions 0:51:03.080 --> 0:51:07.000 and then sell whatever to the customers, So I just 0:51:07.160 --> 0:51:10.480 ended up starting my own and I was already interested in. 0:51:10.520 --> 0:51:12.880 Hair extensions is something that I wear and I was 0:51:13.000 --> 0:51:15.759 interested in and I was familiar with. So it was 0:51:15.920 --> 0:51:18.080 pretty easy for me to start it because I knew 0:51:18.280 --> 0:51:20.479 what the target audience would look like and what they 0:51:21.000 --> 0:51:22.759 what they like because it was basically me. 0:51:23.640 --> 0:51:26.000 So do you do you have? Is it your own 0:51:26.040 --> 0:51:29.000 hair sensis or it's just like strictly affiliates for other companies. 0:51:30.160 --> 0:51:33.600 No, it's my own hair extension company. And then I 0:51:33.760 --> 0:51:39.520 use affiliate marketing to promote my I don't really spend 0:51:39.600 --> 0:51:44.080 much dollars for marketing, but I use affiliate. 0:51:43.719 --> 0:51:48.680 Codes or affiliates for other people. That's promoting your your product. Yeah, exactly, 0:51:48.920 --> 0:51:49.440 why is that? 0:51:49.520 --> 0:51:49.719 Why? 0:51:49.960 --> 0:51:53.839 What's your let's talk about that. Why have you chose 0:51:53.920 --> 0:51:56.200 to go that route as far as marketing affiliate everybody's 0:51:56.239 --> 0:51:59.960 not familiar. Affiliates is when you give somebody your percentage 0:52:00.080 --> 0:52:02.640 and they're actually promoting your product and then every product 0:52:02.719 --> 0:52:04.839 that they sell, they get a percentage off of that 0:52:04.880 --> 0:52:08.960 product that sold. So why have you found that to 0:52:09.080 --> 0:52:11.920 be something that you really have doubled down on as 0:52:11.960 --> 0:52:13.920 far as instead of like just marketing. 0:52:14.760 --> 0:52:18.439 So when I first started, that was the best way 0:52:18.440 --> 0:52:20.440 for me to do it because I didn't know how 0:52:20.520 --> 0:52:24.840 else to promote it. I didn't have a budget to 0:52:24.880 --> 0:52:27.279 pay influencers to wear the hair, so I was like, 0:52:27.320 --> 0:52:29.800 I'm not going to send you here, but if you 0:52:29.880 --> 0:52:32.719 promote it and you make money, you'll get money too. 0:52:33.040 --> 0:52:35.720 It's actually a little bit better because you don't gotta 0:52:36.440 --> 0:52:38.120 buy the hair, you don't have to make away, you 0:52:38.160 --> 0:52:41.440 don't have to make any side of any sort of content. 0:52:41.840 --> 0:52:44.600 Just promote it and you'll make money, like indefinitely. So 0:52:44.640 --> 0:52:46.680 long as your code's making money, you're making money, so 0:52:46.719 --> 0:52:49.120 it's passive income for you. So I pitched it like 0:52:49.200 --> 0:52:51.279 that and then it ended up being pretty lucrative and 0:52:51.320 --> 0:52:54.040 I stuck to it. So one of the one of 0:52:54.120 --> 0:52:56.600 my largest affiliates, he's a man and he runs like 0:52:56.600 --> 0:52:59.960 a black love page, so a lot of his art 0:53:00.000 --> 0:53:03.400 adiences black women. So he promotes it on his page 0:53:03.480 --> 0:53:06.920 and it gets traffic and he makes money off of it. 0:53:06.960 --> 0:53:08.440 I make money off of it and I don't have 0:53:08.560 --> 0:53:12.319 to pay influencers for it. But I think growth will 0:53:12.320 --> 0:53:16.040 probably will get into influencer marketing. But that just ended 0:53:16.120 --> 0:53:17.759 up working out for me. So that's what I ended 0:53:17.840 --> 0:53:18.520 up sticking with. 0:53:19.680 --> 0:53:22.239 Yeah, I think I think that's important influenced because it's 0:53:22.239 --> 0:53:23.480 like a lot of times you try to keep one 0:53:23.520 --> 0:53:26.960 hundred percent of the process and you're losing a big 0:53:27.280 --> 0:53:29.759 portion of people that you can't reach, and it's like 0:53:29.880 --> 0:53:32.359 these people are customers that you wouldn't have had. 0:53:33.080 --> 0:53:35.200 So, yeah, even if you' keeping fifty percent, that's fifty 0:53:35.200 --> 0:53:38.520 percent is fifty cents you would have never had because 0:53:38.600 --> 0:53:41.960 the people that are coming in are coming in on 0:53:42.080 --> 0:53:44.320 the strength of somebody else's platform. 0:53:44.360 --> 0:53:47.080 Fifty percent of sounds better than one hundred percent of nothing. 0:53:47.440 --> 0:53:49.600 You never forget that, never foregear that. 0:53:49.920 --> 0:53:52.200 But it's also pretty tricky, like you have to do 0:53:52.280 --> 0:53:54.879 your research when it comes to influencer marketing because it's 0:53:54.920 --> 0:53:58.000 not cheap to promote with influencers, and you have to 0:53:58.000 --> 0:53:59.600 make sure that you're going to get a return on 0:53:59.640 --> 0:54:02.160 your smith. But the thing is not a lot of 0:54:02.160 --> 0:54:06.319 people are too transparent with their their conversions, right, and 0:54:06.400 --> 0:54:09.440 even if they do get a lot of traffic and 0:54:09.640 --> 0:54:13.719 audience is different from potential clients. So although they might 0:54:13.760 --> 0:54:15.920 have a lot of likes a lot of collaps doesn't 0:54:15.920 --> 0:54:19.040 necessarily mean that they'll have a lot of people who 0:54:19.239 --> 0:54:21.520 are willing to purchase off of the strength of someone 0:54:21.560 --> 0:54:24.240 else's influence, so kind of have to do your research. 0:54:24.360 --> 0:54:26.000 Sometimes it's going to be ahead of the miss or 0:54:26.560 --> 0:54:29.600 sometimes it's actually lucrative and you've hit a big jack pot, 0:54:29.680 --> 0:54:31.320 but it's it's all research. 0:54:31.880 --> 0:54:34.879 So you have a brand partnership and maybe you don't 0:54:34.920 --> 0:54:37.040 anymore of a pretty little thing in fashion Nova. 0:54:38.400 --> 0:54:42.440 Yeah, soot. 0:54:44.160 --> 0:54:48.560 So I my first video I did with Dashianova. At 0:54:48.600 --> 0:54:50.560 the time, I think I had like ten thousand subscribers. 0:54:50.560 --> 0:54:53.600 So I ended up doing it with them for free, 0:54:53.800 --> 0:54:56.359 my first brand partnership with them because at the time, 0:54:56.520 --> 0:55:01.480 I like never shopped at Fashionova before. I still haven't 0:55:01.600 --> 0:55:03.720 ever shopped at Fashion Oga, like with my own money, 0:55:04.800 --> 0:55:07.520 but I wanted to try out their clothes and my 0:55:07.600 --> 0:55:09.360 channel was smaller, so I ended up doing it for 0:55:09.440 --> 0:55:12.000 them for free. And then as my channel grew, I 0:55:12.040 --> 0:55:16.320 set out my fee and they weren't able. Well, initially 0:55:16.360 --> 0:55:17.799 they were able to meet it. So we were doing 0:55:17.800 --> 0:55:19.839 a few videos with my feet and as I grew 0:55:19.880 --> 0:55:21.480 some more on my feet grew, they were like, nah, 0:55:21.480 --> 0:55:22.839 we don't have a budget. I was like, all right, 0:55:22.920 --> 0:55:25.680 and I'm not gonna work with you anymore. So I 0:55:25.760 --> 0:55:28.200 don't work that anymore. I still work with pretty little 0:55:28.200 --> 0:55:31.920 thing though. But basically they reached out to me and 0:55:31.920 --> 0:55:32.840 that's how that happened. 0:55:33.280 --> 0:55:35.640 Yeah, we spoke about fashion Over in the early early 0:55:35.680 --> 0:55:38.080 podcasts like an episode. Yeah, that's one of the things 0:55:38.080 --> 0:55:39.840 that they really did the blow up, and that was 0:55:39.840 --> 0:55:42.040 really like a real genius thing on their part is 0:55:42.080 --> 0:55:45.959 that they took a lot of micro influencers and yeah, 0:55:46.640 --> 0:55:48.200 a lot of them didn't even get paid at all. 0:55:48.280 --> 0:55:50.480 They just got to wear that the product, and they 0:55:50.480 --> 0:55:52.280 made it kind of like like a badge of honor, 0:55:52.400 --> 0:55:54.200 like oh you get to have a fashion over thing, 0:55:54.239 --> 0:55:55.879 and it's like okay, well they paid it a little 0:55:55.880 --> 0:55:59.240 bit as opposed to just dumping all of your budget 0:55:59.360 --> 0:56:02.080 on one in fluencer and just hoping that works. Because 0:56:02.120 --> 0:56:03.880 I don't forget the micro influence. 0:56:04.000 --> 0:56:06.560 And that's important too for people in business, Like somebody 0:56:06.560 --> 0:56:10.080 has five ten thousand, you know, fifteen thousand followers, Like 0:56:10.160 --> 0:56:13.320 that's you know, fifteen thousand people. It's not Jennifer Lopez, 0:56:13.960 --> 0:56:17.160 but you know a lot of those equal Jennifer Lopez. 0:56:17.160 --> 0:56:19.880 In that fashion Over. They did it probably the best. 0:56:19.960 --> 0:56:21.200 That's to go out less. 0:56:21.480 --> 0:56:23.480 Yeah, as far as their marketing campaign, and they have 0:56:23.680 --> 0:56:30.560 millions of micro influencers wearing their products and now they're 0:56:30.600 --> 0:56:32.240 you know, non figure company. 0:56:33.239 --> 0:56:37.200 Really yeah, but a lot of micro influencers. I think 0:56:37.200 --> 0:56:42.840 they underestimate the importance of their audience and the importance 0:56:42.920 --> 0:56:45.719 of their platform, so they're willing to take on the 0:56:46.640 --> 0:56:49.160 partnerships for free. Like I did my first one for 0:56:49.200 --> 0:56:52.640 free because I'm like, oh, okay, I mean I have 0:56:52.760 --> 0:56:55.680 ten thousand subscribers, Like it's not a lot. They're probably 0:56:55.680 --> 0:56:58.400 not going to make enough money off of my videos anyways. 0:56:58.520 --> 0:57:00.560 But it wasn't until I started using matchings that I 0:57:00.560 --> 0:57:03.080 was able to kind of see how much I'm making 0:57:03.120 --> 0:57:06.399 these companies they when I partner with them. And once 0:57:06.440 --> 0:57:08.560 I saw that, I was like, yeah, my presents are 0:57:08.560 --> 0:57:12.719 going up. And I'm never doing any pay or any 0:57:12.800 --> 0:57:16.760 sponsorship for free for these companies because like I'll have 0:57:16.800 --> 0:57:18.800 girls reach out to me and they have like two 0:57:18.880 --> 0:57:22.880 hundred thousand followers on Instagram and stuff, and they're like, 0:57:23.240 --> 0:57:28.080 I'm looking for ways to monetize my platform, Like how 0:57:28.120 --> 0:57:29.600 do I do this? And I'm like, you're doing all 0:57:29.640 --> 0:57:34.600 these paid promotions and all this advertisement for free. It's 0:57:34.680 --> 0:57:36.600 not right. It doesn't make sense. And I think a 0:57:36.640 --> 0:57:40.320 lot of creatives have a hard time putting a monetary 0:57:40.480 --> 0:57:43.240 value on what they do because they're like, well, I 0:57:43.240 --> 0:57:45.280 would do this for free. Anyways, it's fun, and it's 0:57:45.320 --> 0:57:47.400 like that's great, and I'm really happy for you that 0:57:47.440 --> 0:57:49.800 you would do this for fun. But it comes a 0:57:49.840 --> 0:57:51.840 time you need to take off your creative hat and 0:57:51.880 --> 0:57:54.040 put on your business hat and recognize that you need 0:57:54.080 --> 0:57:56.320 to be compensated for the amount of effort that you 0:57:56.360 --> 0:57:58.520 put into your videos. Because YouTube is actually a lot 0:57:58.600 --> 0:58:01.400 of effort. It's a lot of work. So to just 0:58:01.480 --> 0:58:03.640 do it for free because you know you would do 0:58:03.720 --> 0:58:05.440 it for free doesn't mean that you should do it 0:58:05.480 --> 0:58:05.880 for free. 0:58:06.960 --> 0:58:08.280 So what did you say, magic link? 0:58:09.560 --> 0:58:14.160 Yeah, so I use magic links to see how many 0:58:14.200 --> 0:58:19.120 people buy. It's a website, they might have an app, 0:58:19.120 --> 0:58:21.439 but I use it on desktop and it basically lets 0:58:21.440 --> 0:58:25.200 you know how many people have bought your product and 0:58:25.240 --> 0:58:29.640 how much they've spent, so based off of your ad. Basically, 0:58:30.720 --> 0:58:33.800 let's say preyload thing sends me something and I lead 0:58:33.840 --> 0:58:35.680 the link in the description bar to what it is 0:58:35.760 --> 0:58:38.240 that I'm wearing or in the tryal hall I put 0:58:38.280 --> 0:58:40.760 in the description bar, someone clicks it and off of 0:58:41.240 --> 0:58:44.920 that click they buy it. Then Magical Planks will let 0:58:44.920 --> 0:58:49.040 me know that this is how much they paid or 0:58:49.080 --> 0:58:50.880 this is how much they spent with prayload thing. So 0:58:50.880 --> 0:58:54.560 maybe they only bought one I only advertised one shirt, 0:58:54.560 --> 0:58:57.720 but they ended up buying like six hundred dollars worth 0:58:57.720 --> 0:59:01.360 of products, So that lets me know that off of 0:59:01.400 --> 0:59:04.640 my ad okay, at least one person spent six hundred 0:59:04.640 --> 0:59:07.840 dollars based off of this one video, but it's always 0:59:07.920 --> 0:59:11.040 way more than just one person, and they most often 0:59:11.200 --> 0:59:14.560 don't just buy that one thing, they buy multiple things. 0:59:14.840 --> 0:59:17.200 And then also magic Links gives you a percentage as well. 0:59:17.240 --> 0:59:21.080 You get a commission off with every every purchase that's made, 0:59:21.080 --> 0:59:24.000 so you get your payment from you get your brand 0:59:24.000 --> 0:59:27.200 deal payment, you get your absence payment, and then you 0:59:27.200 --> 0:59:32.600 also get payment from the Magic Links commission Wow checks. 0:59:32.680 --> 0:59:34.320 So how much money did you find out it you 0:59:34.360 --> 0:59:35.280 was making fashion over. 0:59:37.360 --> 0:59:41.680 Well, Fashionova isn't on Magic Links, but in comparison with 0:59:41.960 --> 0:59:44.400 because that's another thing with Magic Links, it's only for 0:59:44.600 --> 0:59:50.840 certain websites and certain retailers, so they're not on fashion Nova. 0:59:50.960 --> 0:59:53.720 Fashion Nova isn't on magic links. But at the same 0:59:53.760 --> 0:59:55.640 time I was doing Fashion Nova, I also was doing 0:59:55.680 --> 0:59:57.280 pretty little things, so I was able to kind of 0:59:57.320 --> 0:59:59.440 gauge and get an understanding. I'm like, Okay, this is 0:59:59.560 --> 1:00:04.080 probably a ballpark around how much I'm making gosh, but 1:00:04.200 --> 1:00:07.480 based off of what I was making on for Livings. 1:00:07.520 --> 1:00:10.080 Okay, speaking of platforms, let's talk. 1:00:10.360 --> 1:00:12.080 I don't even think I answered that it was a 1:00:12.120 --> 1:00:16.840 few thousand per video, but in the five figure range. 1:00:17.080 --> 1:00:19.160 Five figures take that. 1:00:19.600 --> 1:00:22.400 So let's talk about platforms and let's get into Good 1:00:22.400 --> 1:00:24.080 Girls Going Forward society. 1:00:24.240 --> 1:00:25.800 Can you tell us what this is all about? What's 1:00:25.840 --> 1:00:26.320 going on with this? 1:00:27.360 --> 1:00:33.360 Yeah? So it's a personal development and business support members 1:00:33.480 --> 1:00:37.760 only society. So it's basically going to be three components community, 1:00:38.160 --> 1:00:42.120 it's also resources and tools, and then it's education, so 1:00:42.600 --> 1:00:45.840 it's there's going to be live webinars and Q and 1:00:45.880 --> 1:00:50.440 a's and workshops with industry professionals across different industries to 1:00:50.480 --> 1:00:54.400 help people develop in their business and also develop personally 1:00:54.440 --> 1:00:58.320 as well, something that since I started to have kind 1:00:58.360 --> 1:01:01.240 of been getting requested do. But as of lately, when 1:01:01.240 --> 1:01:06.160 I really started making the more personal development type content, 1:01:06.200 --> 1:01:08.720 I've gotten a lot of questions to do and request you. 1:01:08.840 --> 1:01:11.440 And initially I was so scared to do it. I'm like, 1:01:11.560 --> 1:01:14.720 that's so much responsibility. I don't want to take that on. 1:01:15.560 --> 1:01:18.320 But you know, I thought about it, I prayed about it, 1:01:18.440 --> 1:01:23.080 did my research, and through research and you know, educating yourself, 1:01:23.480 --> 1:01:25.720 I was more confident in what it is that I 1:01:25.760 --> 1:01:28.200 could provide. And I'm really confident the value that it's 1:01:28.240 --> 1:01:31.040 going to provide because I understand the value of having 1:01:31.080 --> 1:01:34.280 a community. When you're trying to do something you always 1:01:35.080 --> 1:01:37.160 that is like you can't even put a dollar amount 1:01:37.280 --> 1:01:39.440 on like having people around you who are doing the 1:01:39.440 --> 1:01:41.240 same thing. So when I first started and I was 1:01:41.240 --> 1:01:44.200 making money online, all of my friends were not checking 1:01:44.240 --> 1:01:47.120 for it. No one was checking for it. My family 1:01:47.200 --> 1:01:49.520 definitely was not checking for it. It that like why 1:01:49.560 --> 1:01:52.680 you keep playing on this internet. You're so annoying. So 1:01:52.920 --> 1:01:56.120 having other people who understand you know where you're trying 1:01:56.160 --> 1:02:00.320 to go is so beneficial. So now that you know 1:02:00.360 --> 1:02:04.600 I'm making money and I'm making certain moves financially for myself, 1:02:04.840 --> 1:02:06.760 I bought my house at twenty five. People are like, 1:02:06.800 --> 1:02:08.400 how you bought a house at twenty five and you 1:02:08.600 --> 1:02:11.200 just like graduated from school. Not so long ago, I'm 1:02:11.200 --> 1:02:14.680 like the internet. I was making money on the internet. 1:02:14.960 --> 1:02:17.200 People like now they're trying to listen and now they're 1:02:17.200 --> 1:02:19.400 trying to pay attention. So it's so important to have 1:02:19.520 --> 1:02:21.880 people who understand where you're trying to go, and you 1:02:21.920 --> 1:02:24.280 can bounce ideas off of them, you can refer to 1:02:24.320 --> 1:02:28.840 them for advice and just community. There's like so much 1:02:28.920 --> 1:02:30.320 benefit and value in that. 1:02:30.880 --> 1:02:33.560 Now that's extremely important and we see that at EIL University. 1:02:33.600 --> 1:02:36.960 I saw online educational platform and like, I'm private real 1:02:37.080 --> 1:02:39.600 estate group is crazy because it's like it's turned into 1:02:39.680 --> 1:02:42.960 just just everything a discussion board and people going in 1:02:43.000 --> 1:02:45.440 on Facebook and they talk about stocks, they talk about 1:02:45.560 --> 1:02:48.280 different and they ask questions like Hey, I'm trying to 1:02:48.280 --> 1:02:50.520 get my house remodeled, do you know any construction? And 1:02:50.560 --> 1:02:54.040 then it's just like so it's just turns that's extremely 1:02:54.080 --> 1:02:57.120 important as far as building that community, and especially if 1:02:57.560 --> 1:02:59.640 you're trying to figure things out on yourself by yourself, 1:02:59.640 --> 1:03:02.280 a lot you're gonna fail because even if you have 1:03:02.360 --> 1:03:06.240 all the information, you don't have to support. So the 1:03:06.280 --> 1:03:10.000 online communities is extremely streme. So is this going to 1:03:10.040 --> 1:03:12.040 be for only women or. 1:03:14.480 --> 1:03:18.680 Well, we're open to all genders, and I say all 1:03:20.040 --> 1:03:23.560 and then all ethnicity. It's a very diverse group, but 1:03:23.800 --> 1:03:27.400 predominantly my audience is a lot of females, So there 1:03:27.440 --> 1:03:29.400 are going to be like more females than men, but 1:03:29.440 --> 1:03:32.640 it's definitely open to everyone, all genders. 1:03:32.440 --> 1:03:34.320 And this is going to be for somebody that wants 1:03:34.320 --> 1:03:37.080 to be an entrepreneur, somebody that wants to make money online, 1:03:37.120 --> 1:03:41.400 somebody just a variety of different women or people in general. 1:03:41.480 --> 1:03:46.960 Yeah, so it's just like minded, ambitious people with entrepreneurial mindsets. 1:03:47.160 --> 1:03:49.560 So specifically for those who are trying to make that 1:03:49.640 --> 1:03:52.520 transition from being an employee to being your own boss 1:03:52.520 --> 1:03:54.920 full time, or just trying to start a side hustle, 1:03:54.960 --> 1:03:56.880 because I will say side hustles are not only for 1:03:56.920 --> 1:03:58.560 the people who are trying to quit their jobs, for 1:03:58.640 --> 1:04:01.320 the people whose jobs might be quitting them. And we 1:04:01.400 --> 1:04:04.800 know this economy that nothing's certain, So it's just people 1:04:04.840 --> 1:04:09.800 who are looking to create, design, plan and execute their 1:04:09.920 --> 1:04:14.800 dream life and using the internet specifically and using social 1:04:14.880 --> 1:04:17.800 media to make more money, using marketing tactics to make 1:04:17.840 --> 1:04:21.840 more money, also just to develop personally on a personal level. 1:04:21.880 --> 1:04:26.160 So it's just for people who are entrepreneurial, minded, ambitious, 1:04:26.240 --> 1:04:28.880 and it's a place for them to for us all 1:04:28.920 --> 1:04:32.840 actually to connect and to grow your businesses and grow 1:04:32.840 --> 1:04:33.919 as individuals as well. 1:04:34.360 --> 1:04:37.200 Yeah, and I appreciate it because I believe we have 1:04:37.240 --> 1:04:42.280 an Eyo discount only for EYO community. So we'll put 1:04:42.320 --> 1:04:44.720 the link in the description of this video if you're 1:04:44.720 --> 1:04:47.800 watching on YouTube or Apple or Spotify. It also be 1:04:47.840 --> 1:04:51.240 on our website at our alumni to have Eyo alumni. 1:04:51.600 --> 1:04:55.040 So yeah, that's going to be an exclusive discount that 1:04:55.400 --> 1:04:56.520 you can only get through. 1:04:58.040 --> 1:05:00.000 Yeah, we put it out nless we get to. 1:05:01.920 --> 1:05:04.640 You got to make sure that the eyl community always 1:05:04.640 --> 1:05:07.400 gets a little perk that nobody else gets. So I 1:05:07.440 --> 1:05:09.720 appreciate you for doing that for sure. 1:05:10.240 --> 1:05:11.840 So yeah, no worry. 1:05:12.480 --> 1:05:13.600 What's what's next for you? 1:05:13.720 --> 1:05:15.760 Like, what do you have in the pipeline other than 1:05:15.800 --> 1:05:18.000 I mean we talked about, you know, the community that 1:05:18.040 --> 1:05:21.960 you're building. What do you have on your vision board 1:05:22.000 --> 1:05:25.560 for twenty one, twenty two, twenty three. 1:05:26.600 --> 1:05:30.040 Jeez? Well, hopefully this COVID is over so I can 1:05:30.080 --> 1:05:33.040 actually get things done because I did want to do 1:05:33.120 --> 1:05:37.400 some in person you know, boss brunches and stuff, some 1:05:37.440 --> 1:05:40.480 more in person connecting but due to COVID that's not 1:05:40.560 --> 1:05:43.760 a reality right now. But as far as YouTube goes, 1:05:43.880 --> 1:05:47.400 just continuing to grow my community and then on a 1:05:47.440 --> 1:05:51.160 business level, growing the extension company, and definitely been putting 1:05:51.240 --> 1:05:53.120 a lot of hands on an effort onto the Good 1:05:53.120 --> 1:05:56.280 Girls called Boss Society. That's my little baby there and 1:05:56.320 --> 1:06:00.240 it's a big responsibility as well, So growing that and 1:06:00.360 --> 1:06:05.919 just strengthening the processes because this is all very it's 1:06:05.960 --> 1:06:08.640 demanding and it grows very quickly as well, So just 1:06:08.640 --> 1:06:13.160 making sure that my processes are a one and just airtight. 1:06:13.680 --> 1:06:17.520 So just growing at a slow and steady pace, going 1:06:17.560 --> 1:06:19.520 to long haul, not the fast hall. 1:06:19.720 --> 1:06:19.919 Yeah. 1:06:19.920 --> 1:06:22.880 I know YouTube makes you a worldwide entity, right, but 1:06:22.920 --> 1:06:25.400 what's the support like in Toronto? Like that's something that 1:06:25.400 --> 1:06:27.360 we're interested in when we come in there to see 1:06:27.400 --> 1:06:30.040 people that are doing things, entrepreneurs that are doing amazing things. 1:06:30.200 --> 1:06:32.480 What's the support like being in Toronto and there's a 1:06:32.480 --> 1:06:33.720 lot of your community based there. 1:06:33.760 --> 1:06:35.880 I know you do the one on one consultant, what's 1:06:35.920 --> 1:06:36.160 it like? 1:06:37.760 --> 1:06:40.800 I didn't even realize because my analytics tell me that 1:06:40.840 --> 1:06:44.360 most of my audience is in the States, Like my 1:06:44.520 --> 1:06:49.760 largest cities are New York, Texas, Houston, and yeah, New York, 1:06:49.760 --> 1:06:54.800 New York, Texas and Dallas, I think, oh and Atlanta. 1:06:55.280 --> 1:06:58.000 So I thought that like most of my audience is 1:06:58.040 --> 1:07:02.000 in the States, but I've been finding more and more 1:07:02.040 --> 1:07:03.840 people in Toronto who are like, yo, I love your 1:07:03.840 --> 1:07:06.920 stuff to da da, but no, Toronto has been super supportive, 1:07:07.000 --> 1:07:10.120 like the people who watch my talent in Toronto and 1:07:10.200 --> 1:07:12.760 people have connected with as well. And that's one thing 1:07:12.800 --> 1:07:17.040 about YouTube, like if like business aside and the fact 1:07:17.080 --> 1:07:20.200 that it's an outlet aside, it's also such a great 1:07:20.960 --> 1:07:24.040 networking tool, like it's been able to allow it's allowed 1:07:24.040 --> 1:07:27.360 me to network if nothing else, that's been a beautiful blessing. 1:07:27.400 --> 1:07:29.360 So social media is one of those things like you 1:07:29.360 --> 1:07:31.440 can use it to your detriment, where you can use 1:07:31.480 --> 1:07:34.560 it to your advantage. So I've been able to connect 1:07:34.560 --> 1:07:36.760 with amazing people that I probably would have never run 1:07:36.840 --> 1:07:40.680 into in person using social media or they stumbled upon 1:07:40.720 --> 1:07:43.600 my YouTube channel and things like that. So yeah, it's 1:07:43.640 --> 1:07:49.360 been really great. Toronto's just I love love the city. 1:07:50.640 --> 1:07:52.960 Yeah, We're gonna come up there for sure, and we're 1:07:52.960 --> 1:07:55.200 gonna have a big event up there and we're going 1:07:55.240 --> 1:07:57.120 to do a networking event we're going to do a 1:07:57.160 --> 1:07:58.080 live podcast. 1:07:58.480 --> 1:07:59.560 We want to do a workshop. 1:08:00.040 --> 1:08:02.480 We have a bunch of people from Toronto that's actually 1:08:02.520 --> 1:08:04.880 gonna be a part of it. So yeah, whenever this 1:08:05.000 --> 1:08:09.320 COVID nineteen madness is over with Toronto, we have not forgotten. 1:08:09.000 --> 1:08:09.680 About what you guys. 1:08:09.680 --> 1:08:11.880 We're gonna come up there and hopefully you can join 1:08:11.960 --> 1:08:12.880 us when we're up there. 1:08:13.360 --> 1:08:16.320 Yeah, absolutely, I would love to. And I think Toronto 1:08:16.320 --> 1:08:20.040 would really enjoy your content. For those who don't already, 1:08:20.120 --> 1:08:22.680 who haven't already been put onto your content, I think 1:08:22.720 --> 1:08:26.160 that would absolutely love you guys. So that should come out. 1:08:26.800 --> 1:08:27.879 There'll be a good time. 1:08:28.120 --> 1:08:28.519 Forward to it. 1:08:28.560 --> 1:08:31.800 That's a fact. That's a fact. Housekeep nice. 1:08:31.880 --> 1:08:33.800 Yeah, speaking of YouTube, and this is one of the 1:08:33.800 --> 1:08:35.840 things that I know you say like please like it 1:08:35.840 --> 1:08:39.960 helps the algorithm. Please please subscribe and comment and comment 1:08:40.040 --> 1:08:44.160 comment comment, comment, comment in comment. But yeah, shot everybody 1:08:44.240 --> 1:08:46.880 on YouTube, Shot to everybody on pittreon dot com. That's 1:08:46.880 --> 1:08:49.519 our product paid program. Obviously, we have five different tiers 1:08:49.560 --> 1:08:51.400 that you can join that and there's plenty of perks. 1:08:51.439 --> 1:08:54.599 Get discounts for the merch get access to eyl University, 1:08:54.600 --> 1:08:58.040 which is our online school which is grown at a 1:08:58.320 --> 1:09:00.400 tremendous pace and we're so proud of it. We have 1:09:00.479 --> 1:09:03.080 a lot of weapinars up there. Over seventy tons of 1:09:03.120 --> 1:09:05.639 content on pick an area. I mean, throw a darkboard 1:09:05.640 --> 1:09:07.720 at an area in finance and there's a chance that 1:09:07.720 --> 1:09:09.800 we probably upcovered it. If not, we're working on it 1:09:09.880 --> 1:09:12.320 right now. So shout everybody that's an earner on there, 1:09:12.600 --> 1:09:15.519 and shout out everybody that's on our private state Facebook group. 1:09:15.560 --> 1:09:19.599 That is a community within itself. The community has grown 1:09:19.800 --> 1:09:22.040 and I love it because it's like they've taken a 1:09:22.120 --> 1:09:25.360 responsibilities withinside of the community and that's what communities are 1:09:25.360 --> 1:09:27.840 built on, everybody doing that part. So shout everybody that's 1:09:27.840 --> 1:09:30.200 been a part of that. Earners, I know, we love you. 1:09:30.920 --> 1:09:33.120 Keeps a boy, and then we're gonna keep bringing the content. 1:09:33.400 --> 1:09:37.320 Yeah for sure. So yeah, thank you guys for rocking 1:09:37.360 --> 1:09:39.639 with us. Don't forget the merch either you can get 1:09:39.640 --> 1:09:43.280 that on eyo or earn your leasure dot com. And yeah, 1:09:43.439 --> 1:09:45.920 thank you guys for rocking with us. We'll see you 1:09:45.960 --> 1:09:46.439 next week. 1:09:46.720 --> 1:09:48.479 Peace, Hey Canada. Peace. 1:09:49.120 --> 1:09:52.799 An illegal alien from Guatemala charged with raping a child 1:09:52.800 --> 1:09:56.600 in Massachusetts. An MS thirteen gang member from El Salvador, 1:09:56.880 --> 1:10:00.880 accused of murdering a Texas man a Venezuela and charged 1:10:00.920 --> 1:10:04.840 with filming and selling child pornography in Michigan. These are 1:10:04.880 --> 1:10:08.360 just some of the heinous migrant criminals caught because of 1:10:08.400 --> 1:10:09.280 President Donald J. 1:10:09.360 --> 1:10:10.320 Trump's leadership. 1:10:10.600 --> 1:10:14.240 I'm Christy nom the United States Secretary of Homeland Security. 1:10:14.560 --> 1:10:18.280 Under President Trump, attempted illegal border crossings are at the 1:10:18.360 --> 1:10:22.240 lowest levels ever recorded, and over one hundred thousand illegal 1:10:22.240 --> 1:10:26.080 aliens have been arrested. If you are here illegally, your 1:10:26.160 --> 1:10:30.320 next you will be fine nearly one thousand dollars a day, imprisoned, 1:10:30.600 --> 1:10:34.240 and deported. You will never return. But if you register 1:10:34.560 --> 1:10:37.679 using our CBP home app and leave now, you could 1:10:37.680 --> 1:10:41.799 be allowed to return legally. Do what's right. Leave now. 1:10:42.160 --> 1:10:46.959 Under President Trump, America's laws, border and families will be protected. 1:10:47.040 --> 1:10:49.200 Sponsored by the United States Department of Homeland Security.