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Speaker 1: Coach, the energy out there felt different. What changed for

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Speaker 1: the team today?

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Speaker 2: It was a new game day scratches from the California

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Speaker 2: Lottery players everything.

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Speaker 3: Those games sent the team's energy through the roof.

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Speaker 1: Are you saying it was the off field play that

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Speaker 1: made the difference on the field.

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Speaker 2: Hey, little play makes your day, and today it made

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Speaker 2: the game.

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Speaker 3: That's all for now, Coach.

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Speaker 1: One more question play than New Los Angeles Chargers, San

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Speaker 1: Francisco forty nine Ers and Los Angeles ram scratchers from

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Speaker 1: the California Lottery. A little play can make your day.

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Speaker 1: Peace made responsibily. It must be eighteen years or older

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Speaker 1: to purchase late or claim.

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Speaker 4: All right, guys, welcome back eyl Across the Border edition.

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Speaker 5: We know that we're heavy in Toronto.

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Speaker 3: We the know we've become the north Man.

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Speaker 4: Yeah, plake Toronto like Doug Christie. Shout out to camp

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Speaker 4: that was a long time ago. Now you guys say,

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Speaker 4: like play Toronto like Kyle Lowry or something like that.

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Speaker 3: Yeah, legend.

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Speaker 4: Yeah, so shout outs to Canada. You know, we we've

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Speaker 4: been doing a lot of episodes of people from Canada.

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Speaker 2: We make no secret of how much we love Toronto.

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Speaker 2: We love Montreal. We love our neighbors up north.

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Speaker 5: Yeah, for sure.

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Speaker 4: So this is a dope episode because not only do

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Speaker 4: we get to tap in with one of the brightest

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Speaker 4: entrepreneurs north of the border in Toronto, but we get

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Speaker 4: to talk about some stuff that we haven't talked about yet,

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Speaker 4: as far as like YouTube, which is huge.

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Speaker 3: You have so many questions about it, so many questions.

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Speaker 4: Yeah, entrepreneurship, women, entrepreneurship, believe in the corporate We are

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Speaker 4: a lot of different things, but YouTube is especially something

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Speaker 4: that we got to double download because we haven't spoken

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Speaker 4: about that at all.

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Speaker 5: So without further ado, Lynn a Lure.

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Speaker 4: So Lena Lare is a, like I said, one of

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Speaker 4: the brightest entrepreneurs in Toronto right now.

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Speaker 5: She was actually in the.

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Speaker 3: Corporate world for a while finance major.

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Speaker 4: Yeah, finance major, and then now just a full time entrepreneur.

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Speaker 4: So she has a community where she she helped women

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Speaker 4: in business and really execute their dreams. And she's also

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Speaker 4: a YouTuber. She shoes on YouTube. We gotta get on

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Speaker 4: your YouTube platform. She has a quarter million, she has

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Speaker 4: a quarter million subscribers on YouTube. A bunch of videos

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Speaker 4: that have gone viral, a bunch of videos with over

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Speaker 4: one hundred thousands views, and she's just a really dupe person.

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Speaker 4: So she reached out to us, and you know, we asked.

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Speaker 4: I asked her if she wanted to come on the platform,

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Speaker 4: and she wanted to come on the podcast, and she

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Speaker 4: was like sure, So here we are Old Canada.

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Speaker 6: That's a nice intro.

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Speaker 5: I appreciate it.

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Speaker 3: That's an experience is good.

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Speaker 5: So first and foremost, thank you, thank you for joining us.

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Speaker 5: You appreciate it.

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Speaker 6: Yeah, no, thank you guys for having me on, because honestly,

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Speaker 6: this is like one of my favorite podcasts right now.

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Speaker 6: I'm always telling anyone who's interested in like finance and

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Speaker 6: personal development. You know, you got to listen to that

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Speaker 6: Earn your Leisure podcast. So it's kind of crazy that

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Speaker 6: I'm on right now. Thank you guys for having me on.

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Speaker 3: Thank you, thank you for being a earner worldwide. Appreciate that.

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Speaker 5: Yeah, that's a fact. So all right, let's get into it.

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Speaker 4: Like I said, I want to talk about a variety

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Speaker 4: of different things, but first I want to talk about

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Speaker 4: your journey from leaving corporate America. Well I was gonna

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Speaker 4: say corporate American, corporate corporate Canada. And she's coming a

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Speaker 4: full time entrepreneur. So what did that? Because I know

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Speaker 4: you come from you know, African parents, and if anybody

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Speaker 4: knows any African parent, they don't play that like they like,

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Speaker 4: you're gonna be a doctor. They very straight from Ghana, right, Yeah,

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Speaker 4: we're actually we're gonna go to go.

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Speaker 2: Yeah, we got some some special plan for Yeah, we

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Speaker 2: had a guest so Kwame Ankle, who had some ties there,

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Speaker 2: and it was like, listen, we got to bring you

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Speaker 2: guys to Ghana. They need to see this. But when

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Speaker 2: you come, I'm gonna host you. It's gonna be different

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Speaker 2: from you traveling. Then we're gonna host you. So we

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Speaker 2: are very much looking forward to that.

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Speaker 5: And we don't have a whole plan for Gnad.

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Speaker 3: You gotta come with us.

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Speaker 6: Yeah, yeah, I'm down. Ghana is always a vibe. It's

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Speaker 6: such good vibes, such good energy. Everyone's so friendly, so nice,

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Speaker 6: so welcoming. You guys are gonna have a good time.

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Speaker 5: So all right.

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Speaker 4: So yeah, I said, you're a YouTuber and amongst other things,

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Speaker 4: what made you make the transition to you know, working

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Speaker 4: in the corporate world to actually going online and putting

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Speaker 4: out content for a living.

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Speaker 6: Yeah, So I started my YouTube journey about four and

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Speaker 6: a half years ago. At the time, I was still

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Speaker 6: in college, so it was just an outlet for me.

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Speaker 6: I was like my last year of college. I thought

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Speaker 6: it would be kind of fun to put out a video,

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Speaker 6: and the idea of YouTube sounded fun to me too,

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Speaker 6: the idea of having a YouTube channel. But I didn't

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Speaker 6: mess with social media at all. I had no social media.

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Speaker 6: I just wasn't on it, very private, and I put

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Speaker 6: out a video on YouTube souse. I thought, you know,

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Speaker 6: no one's really gonna find it in my real world,

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Speaker 6: like none of my friends or family, so it just

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Speaker 6: be fun, my own little outlet, little community. So I

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Speaker 6: had zero expectations for it. And after my first video

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Speaker 6: got like I think thirty two or thirty eight thousand

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Speaker 6: views in like the first month, but I wasn't sure

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Speaker 6: if that was like good or bad because I had

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Speaker 6: zero expectations. And then I got an email from YouTube

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Speaker 6: or from Google actually saying I need to put in

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Speaker 6: my direct deposit information because I made seventy eight dollars.

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Speaker 6: So when I get to one hundred dollars, which is

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Speaker 6: the threshold that paid YouTube pays you over, they need

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Speaker 6: to find somewhere to put it into So I was like,

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Speaker 6: oh my god, this is so cool. I like wrote

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Speaker 6: in my journal like, oh my god, thank you God.

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Speaker 6: I mean so many salaries for this video. But it

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Speaker 6: was still just a hobby for me. It was a

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Speaker 6: hobby that just so happened to make money. And then

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Speaker 6: brand started reaching out to me to do sponsored videos

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Speaker 6: and I was like, okay, cool, so this is like

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Speaker 6: a side hustle for me. Now about sorry.

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Speaker 3: What was the first video about.

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Speaker 6: Oh, it was a storytime video that time. Those were

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Speaker 6: like pretty popular. You like talk about something that happened

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Speaker 6: to you, what you learned from it, and what the

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Speaker 6: takeaway was. It was like entertaining but still educational and

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Speaker 6: more like learn from me it wasn't worth it, or

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Speaker 6: you could have done it this way.

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Speaker 5: Blah blah blah.

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Speaker 6: Yeah. So then I was just doing like sponsored videos

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Speaker 6: for brands. But during this entire time I had graduated

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Speaker 6: from school, I was working full time, like a nine

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Speaker 6: to five, and then I went back to university and

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Speaker 6: I was still working my full time ninety five, but

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Speaker 6: YouTube was a side hustle for me. So I was

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Speaker 6: just doing mainly sponsored videos for the most part, and

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Speaker 6: then it wasn't until I graduated from university that I

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Speaker 6: was able to put more time into my YouTube, and

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Speaker 6: then it just started to make more sense and more dollars.

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Speaker 6: I unlocked the algorithm, I unlocked like the business behind it,

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Speaker 6: and it really starts to make sense. So it went

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Speaker 6: from a hobby that just so happens to make money

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Speaker 6: sometimes to a side hustle, and then I started making

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Speaker 6: really good money on it, and I'm like, I could

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Speaker 6: actually do this full time instead of having to go

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Speaker 6: to my corporate job. So I just made that transition,

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Speaker 6: which it was a transition. I want to make that

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Speaker 6: very known that it wasn't just one day I woke

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Speaker 6: up and it was like I'm going to quit my

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Speaker 6: job as an accountant and just like do YouTube full time.

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Speaker 6: I like made that transition eventually, and now I do

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Speaker 6: YouTube full time and my two other online businesses.

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Speaker 4: So yeah, like I said, I mean, I probably she

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Speaker 4: said it at the beginning of the show, but YouTube

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Speaker 4: is something that everybody's aware of, but people don't fully

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Speaker 4: understand like it's a real business. It's an industry, and

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Speaker 4: especially like a lot of kids, like you know, they

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Speaker 4: only watch YouTube, and you know a lot of times

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Speaker 4: people don't. They don't take it serious. They're just like, oh,

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Speaker 4: you're a YouTuber or you know, you're just making selfie

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Speaker 4: videos about stuff. But it's like, naw, people is actually

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Speaker 4: out here making millions of dollars and it's a it's

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Speaker 4: a billion dollar industry, and brands are paying millions of

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Speaker 4: dollars for people to advertise their products and promote their products,

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Speaker 4: and people are selling products. So that's why I really

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Speaker 4: wanted to talk about YouTube so much, because it's like,

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Speaker 4: I think people fully understand.

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Speaker 5: The power of YouTube.

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Speaker 4: So just to kind of give some some background perspective

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Speaker 4: on YouTube, it's like it's the second biggest search engine online,

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Speaker 4: second to Google, and Google actually owns YouTube, so you

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Speaker 4: know that kind of push things. Yeah, so you when

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Speaker 4: you think about YouTube, don't just think about it as

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Speaker 4: a place that just has a bunch of brandom videos.

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Speaker 4: Think about it as an industry. It's a multi billion dollar.

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Speaker 3: And so very important about it is that it always

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Speaker 3: gets younger.

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Speaker 2: Like a lot of these platforms don't realize, like, yo,

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Speaker 2: how do I get a younger audience base? Well, YouTube

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Speaker 2: will always have a younger audience base because a lot

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Speaker 2: of kids watch YouTube, and as long as there's gonna

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Speaker 2: be kids watching videos, YouTube will always grow. So if

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Speaker 2: you're looking for a place to start, start there because

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Speaker 2: they have the they have the audience.

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Speaker 4: Yeah and yeah, shout out to my son, not say it,

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Speaker 4: shout out the choice sun Christian, shouts to Jamal's son Chase,

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Speaker 4: and shout out Jordan's too, and they all watch. They

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Speaker 4: all watch YouTube all. They don't even watch television. I

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Speaker 4: don't have no favorite shows, man, So that just goes

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Speaker 4: to a.

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Speaker 6: Lot of people don't. A lot of people don't even

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Speaker 6: watch TV anymore. It's just YouTube and like Netflix, people

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Speaker 6: just stream stuff. And that's why, like before when even

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Speaker 6: some of my aunts and uncles right now, like you

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Speaker 6: can't tell them I do YouTube full time because they'd

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Speaker 6: be like what, why, Like are you crazy? Even throughout

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Speaker 6: the school You're an accountant and now you do YouTube,

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Speaker 6: Like that sounds madness to them. But like I've made

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Speaker 6: more money on YouTube than I would have made in

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Speaker 6: my accounting career for like the next few years. Let

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Speaker 6: me not say you a dollar amount some uncles might

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Speaker 6: be might be watching. But yeah, it's one of those

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Speaker 6: industries that like it's only gonna brow because people don't

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Speaker 6: watch the television anymore. They're not sitting down and watching

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Speaker 6: commercials in between your favorite show. Before you used to

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Speaker 6: sit down watch Fresh Prince of bel Air, there's gonna

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Speaker 6: be three commercials, and you're gonna sit there and watch

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Speaker 6: all three. They don't do that anymore. They're on social media,

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Speaker 6: they're on YouTube, they're on Netflix. So if you can't

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Speaker 6: pay to advertise with the big the big guys, you're

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Speaker 6: going to go to influencers, and that's more influential. You're

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Speaker 6: going to go to the YouTube channels where they already

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Speaker 6: have an audience that's cultivated and you kind of can

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Speaker 6: you can gauge their target your target audience through their audience,

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Speaker 6: through the influencer's audience. So it makes more sense to

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Speaker 6: go through a YouTube or an instagrammer than it does

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Speaker 6: to put an ad on the television where you don't

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Speaker 6: know who's going to be watching it.

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Speaker 2: When you got that first seventy eight dollars, you saw like, wait,

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Speaker 2: they actually are giving me money. I mean, did you

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Speaker 2: come to a realization of how you actually getting paid

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Speaker 2: or was there a process of you having to do

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Speaker 2: like some research, like wait, where's this money coming from?

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Speaker 6: I knew it was Google AdSense, but at the time,

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Speaker 6: I just I was doing so many other things that

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Speaker 6: I kind of didn't really care. I was like, Okay,

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Speaker 6: I got seventy eight dollars, that's cool. That's probably how

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Speaker 6: YouTube works, like access revenue. I brought a video, I

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Speaker 6: got paid. Cool, I keep it moving. But then it

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Speaker 6: was when I realized that, okay, it had to do

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Speaker 6: with my CPM. Then it had to do with where

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Speaker 6: I placed the ads and how many ads I played.

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Speaker 6: That's when it like a light bulb went off. I'm like, oh, okay,

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Speaker 6: so I can make money on access revenue and get

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Speaker 6: money from brands and then put my little links in

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Speaker 6: the bottom, get my affiliate links going. So that's when

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Speaker 6: it was a process. Honestly, it wasn't like things just

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Speaker 6: clicked and I was like, oooh, seventy eight dollars. How

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Speaker 6: do I turn this into seven hundred and eighty. I

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Speaker 6: was just like, okay, like seventy eight dollars, it's cool.

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Speaker 6: But I wasn't thinking too much into it.

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Speaker 2: There's a lot of verbs there, so CPM is just

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Speaker 2: how many, how many, how much you'renna get paid for

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Speaker 2: one thousand listens? YouTube obviously how much you're gonna get

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Speaker 2: paid for per thousand views, and it could fluctuated, which

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Speaker 2: is right, some that we have to.

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Speaker 6: Learn, Well, the cost per million. I hear a lot

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Speaker 6: of people say that because it kind of sounds it

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Speaker 6: makes sense that, but the CPM, the cost per million

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Speaker 6: is actually not the cost per thousand views. It's the

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Speaker 6: cost per one thousand impressions on your video. So a

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Speaker 6: lot of people think that though it's just a thousand

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Speaker 6: year cost per views, but it's the impression so matters

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Speaker 6: how many ads you have there. And the CPM is

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Speaker 6: determined by basically it's a good indicator to find out

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Speaker 6: how much brands are willing to pay to put their

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Speaker 6: ads in front of your video. So the CPM is

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Speaker 6: determined by like, I don't know if you guys want

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Speaker 6: to get.

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Speaker 5: Into this now, we're not. We're about to go into

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Speaker 5: it right now. Actually that's what we do with our alesia.

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Speaker 4: So this actually is perfect because you know the thing

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Speaker 4: with a shout out to Max Maxwell, I remember he

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Speaker 4: was saying, like, you know when he hit like fifteen

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Speaker 4: thousand a month on YouTube, and he was like how

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Speaker 4: he looks at that as that's like he does real estate,

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Speaker 4: so he was like, you know, he was like, you know,

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Speaker 4: fifteen thousand a month, that's five investment properties. That's how

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Speaker 4: he's looking at it. It's five investment properties. All you

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Speaker 4: got to do is all you gotta do is put

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Speaker 4: out content. Though you don't have to change the boiler,

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Speaker 4: you don't have to cut anew grass. So it's like YouTube,

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Speaker 4: we couldn't go we couldn't do this podcast without having

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Speaker 4: an episode about YouTube because it's like one of these

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Speaker 4: situations where it's it's like a joke until it's not

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Speaker 4: funny anymore. Because it's like, I remember a doctor I

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Speaker 4: was watching. He went to like medical school and all that,

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Speaker 4: and his last year medical school was last year as

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Speaker 4: a resident.

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Speaker 5: He quit to become a full time YouTuber.

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Speaker 4: And everybody was saying, like, you went through all of

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Speaker 4: this medical training and all that, you're gonna quit to

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Speaker 4: do YouTube, And he's like, yeah, that's what I'm that's

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Speaker 4: what we're gonna do. And he's making like a half

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Speaker 4: a million dollars on YouTube. So I think it's important

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Speaker 4: for people to educate. So all right, let's break this down.

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Speaker 4: Let's let's let's start from the very very beginning since

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Speaker 4: she was already on the CPM. So CPM is how

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Speaker 4: you get paid, right, So all right, yeah, can you

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Speaker 4: explain that in detail as far as CPM, because those

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Speaker 4: the good thing with YouTube is that they put ads

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Speaker 4: in your video. It's not like, you know what, the podcast.

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Speaker 4: It's a little different on the audio side. So for us,

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Speaker 4: we have we have two ways how we put our content,

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Speaker 4: audio and visual.

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Speaker 5: The audio is through.

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Speaker 4: Like you know, Anchor, and that gets shipped to Spotify

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Speaker 4: and Apple and all of the audio outlets, and Anchor

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Speaker 4: kind of provides ads for us, but we always we

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Speaker 4: have to try to get outside ad revenue as well,

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Speaker 4: where YouTube we can get outside ads, but YouTube is

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Speaker 4: always going to be ads there because they provide ads. Now,

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Speaker 4: it's different what kind of content you put out because

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Speaker 4: it's different CPMs. But that's more we'll go into that later.

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Speaker 4: So yeah, So, and it's a CPM. So can you

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Speaker 4: talk about CPM and kind of explain that to the

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Speaker 4: people in layman terms.

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Speaker 6: Yeah, So your CPM, which stands for your cost per millie,

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Speaker 6: is the cost for every one thousand impressions for every

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Speaker 6: ad that's placed on or around your video. So you'll

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Speaker 6: see if the video's shorter than ten minutes, it'll only

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Speaker 6: have one ad at the beginning, maybe an ad at

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Speaker 6: the ending. But when a video is longer than ten minutes,

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Speaker 6: then you're able to put you're able to place multiple

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Speaker 6: ads throughout the video. So for those long skippable ads,

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Speaker 6: as long as the viewer watches it for thirty seconds

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Speaker 6: or more, that an impression. Or those ads that you

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Speaker 6: can't skip through, that's an impression. Those ads on the

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Speaker 6: side of the YouTube video, if it's on there, that's

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Speaker 6: an impression. The banners that show up at the bottom,

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Speaker 6: if someone watches that, that's an impression as well. So

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Speaker 6: for every one thousand impressions you get on your video,

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Speaker 6: that'll you that's your cost. That's how much you get caught.

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Speaker 6: That's how much you get paid for it. The thing

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Speaker 6: about the cost per million is that it's not determined

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Speaker 6: by you though, it's determined by YouTube. So it's basically

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Speaker 6: how much ad payers or ad creators are willing to

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Speaker 6: pay to put their ads in front of your video,

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Speaker 6: in front of your audience. And it's basically an indicator

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Speaker 6: to see how valuable marketers take your content. Basically like

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Speaker 6: how valuable they perceive your content to be to help

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Speaker 6: them with the business development and their business goals.

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Speaker 4: Okay, so and yeah, and that's interesting because it's like

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Speaker 4: what we found out that depending on what type of

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Speaker 4: content you put out that determines your CPM. So like

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Speaker 4: us in a side a channel, our CPMs are a

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Speaker 4: lot higher because it's clean content, like you know what

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Speaker 4: I mean, it's clean business content, so cursing anything like that,

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Speaker 4: where it's like if it's if it's if it's a

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Speaker 4: lot of cursing, they can have potentially way more subscriber's,

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Speaker 4: way more views, where their CPMs might be like three dollars.

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Speaker 4: So to give you an example, our CPM's usually rings

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Speaker 4: from what's the CPM price bus.

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Speaker 3: Our average right now is probably like thirty five, but

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Speaker 3: we had some that go up to like seventy. We've

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Speaker 3: had some that are one hundred and twelve.

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Speaker 2: So really, like you said, just depends on the type

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Speaker 2: of content and how clean it is and how many

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Speaker 2: people are watching and.

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Speaker 4: If it's so if it's dirty content, I don't want

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Speaker 4: to say dirty, but if it's like cursing and stuff

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Speaker 4: like that, hey, they could demonetize it and not have

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Speaker 4: any anything.

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Speaker 3: On it at though, So people gotta realize that.

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Speaker 2: So you got when you really get into this YouTube thing,

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Speaker 2: you gotta really like dive in and do YouTube studio.

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Speaker 3: I would recommend that highly and study the analytics.

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Speaker 2: So like a lot of times, if you'll see that

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Speaker 2: that money sign is yellow, that means that, yo, you're

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Speaker 2: not monetizing the way. This something in your content that

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Speaker 2: is causing it to not get the ass space that

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Speaker 2: it's supposed to. And another thing is like a lot

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Speaker 2: of times people don't realize that they could.

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Speaker 3: They don't turn on their ads.

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Speaker 2: So like there's you can put on start, you can

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Speaker 2: put on in the middle, you can put on at

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Speaker 2: the end. You can actually place your ass what you like.

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Speaker 2: So a lot of people don't realize that. And it's

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Speaker 2: a gem because it's like, Yo, the more ads you

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Speaker 2: have that there's more revenue. But there is something that

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Speaker 2: we want to we kind of skipped, and that is

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Speaker 2: like when you can start monetizing, right, Like there's a

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Speaker 2: certain amount of users you have to have and a

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Speaker 2: certain amount of views you have to have, right, is

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Speaker 2: it like a thousand for the users, Yeah.

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Speaker 6: A thousand subscribers and four thousand watch hours they've changed

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Speaker 6: it now. It wasn't like that just a couple of

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Speaker 6: years ago, but they've changed it. And now you need

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Speaker 6: a thousand subscribers, four thousand watched hours before you can

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Speaker 6: even start monetizing your platform.

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Speaker 4: Okay, all right, so now you're sorry, so now, and

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Speaker 4: that's important too. But the ten minute thing. Shout out

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Speaker 4: to Mike, he actually put us onto that he watched

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Speaker 4: the video on YouTube and they showdo that. Yeah, the

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Speaker 4: key with the clips, like even a lot of the

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Speaker 4: micro clips that we put out from our episodes, they're

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Speaker 4: always if you notice, they're always longer than ten minutes

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Speaker 4: or like at ten minutes, because then you could put

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Speaker 4: multiple ads in. If there's anything lower than ten minutes,

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Speaker 4: then you've only put one added. So it makes a

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Speaker 4: big difference if you have three ads in a video

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Speaker 4: as opposed to having one add in a video.

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Speaker 6: Yeah, and also to touch upon what determines the CPM,

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Speaker 6: it's not necessarily only when the content is clean, but

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Speaker 6: that definitely is a big indicator. Like if you're swearing, cussing,

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Speaker 6: you're talking about some vulgar stuff that's probably going to

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Speaker 6: get demonetized. So it's not even an option of having

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Speaker 6: a low CPM, but there's certain niches that have higher

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Speaker 6: CPMs than others. So you guys have a high CPM

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Speaker 6: because of the topics that you talk about. So some

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Speaker 6: of those topics are like real estate, luxury things, so

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Speaker 6: like luxury, real estate, luxury cards is a big one

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Speaker 6: as well. Gaming is big as well, but it depends

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Speaker 6: like what niche and gaming I'm not a gamers well

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Speaker 6: with it be able to like indicate to do but

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Speaker 6: finances business credit just basically oh, Amazon, SBA, that's another one.

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Speaker 6: So it depends on how much the uh, the advertisers

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Speaker 6: willing to pay. They're not willing to pay to put

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Speaker 6: their videos in front of like pranks and like couple channels.

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Speaker 6: So when you're smaller, you're not going to see a

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Speaker 6: big CPM for that. But then once you come once you.

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Speaker 4: Start what about makeup tutorial because that's very big for women, Yeah,

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Speaker 4: what about makeup?

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Speaker 6: So the CPM on that isn't necessarily high until you

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Speaker 6: start ranking. So like for prank channels, family channels, makeup channels,

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Speaker 6: because it's it's a kind of saturated, uh industry, I guess,

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Speaker 6: but it's very popular. So once you start ranking and

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Speaker 6: you have a very loyal customer, not customer based audience.

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Speaker 6: Then the marketers are like, okay, I would pay more

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Speaker 6: to put my video more, put my as in front

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Speaker 6: of their videos and stuff. So it depends on how

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Speaker 6: large your channel is. When you're first starting out and

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Speaker 6: it's a beauty channel channel, prank channel, you're not really

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Speaker 6: going to see large CPMs because there are so many

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Speaker 6: people doing that and advertisers aren't necessarily willing to pay

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Speaker 6: for content like that in the beginning when you're just

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Speaker 6: starting out.

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Speaker 4: Okay, all right, so now let's go to the actual

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Speaker 4: content so that I guess that's the most important thing, right, So,

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Speaker 4: like you your person, So our content is financial. I

434
00:20:35,440 --> 00:20:37,640
Speaker 4: guess that's the hardest thing. Like people want to start,

435
00:20:38,080 --> 00:20:41,080
Speaker 4: you want to become a YouTuber. You're on your journey

436
00:20:41,080 --> 00:20:43,719
Speaker 4: to become a YouTuber, right, the first thing is like,

437
00:20:43,760 --> 00:20:44,560
Speaker 4: what do you want.

438
00:20:44,400 --> 00:20:45,720
Speaker 5: To talk about?

439
00:20:45,960 --> 00:20:49,080
Speaker 4: So we talk about financial stuff because we have financial podcasts,

440
00:20:49,080 --> 00:20:50,639
Speaker 4: so that's easy.

441
00:20:51,080 --> 00:20:52,960
Speaker 5: How did you find your niche to talk about?

442
00:20:53,080 --> 00:20:55,840
Speaker 4: And how do you what do you recommend for people

443
00:20:56,240 --> 00:20:58,359
Speaker 4: as far as finding their nache as far as the

444
00:20:58,440 --> 00:20:59,720
Speaker 4: content that they're putting out.

445
00:21:01,680 --> 00:21:03,760
Speaker 6: So I would say the easiest thing is to do

446
00:21:03,800 --> 00:21:06,800
Speaker 6: something that you feel comfortable with, something that you're confident

447
00:21:06,800 --> 00:21:08,639
Speaker 6: in as well, because if you're not confident in what

448
00:21:08,680 --> 00:21:10,240
Speaker 6: you're talking about, it's going to show. It's going to

449
00:21:10,280 --> 00:21:12,160
Speaker 6: come off on camera. People are going to be able

450
00:21:12,200 --> 00:21:15,280
Speaker 6: to detect that. So make sure whatever topic you decide

451
00:21:15,280 --> 00:21:18,760
Speaker 6: to go into, your comfortable and confident about that topic.

452
00:21:19,160 --> 00:21:21,600
Speaker 6: But then also your audience is going to let you

453
00:21:21,640 --> 00:21:23,840
Speaker 6: know what they want to see more of. So before

454
00:21:23,880 --> 00:21:26,320
Speaker 6: you even start your channel, I would say, write out

455
00:21:26,359 --> 00:21:29,080
Speaker 6: a whole list of titles of things you want to

456
00:21:29,080 --> 00:21:31,120
Speaker 6: talk about pertaining to that. Okay, you want to start

457
00:21:31,160 --> 00:21:34,439
Speaker 6: a beauty channel, that's cool. Write out fifty videos that

458
00:21:34,520 --> 00:21:37,200
Speaker 6: you can do that's relating to beauty that people want

459
00:21:37,200 --> 00:21:40,000
Speaker 6: to see. If you can't come up with fifty, it's

460
00:21:40,000 --> 00:21:41,960
Speaker 6: probably a topic that you're not that interested in and

461
00:21:42,000 --> 00:21:44,080
Speaker 6: you're not that confident, then you should probably try and

462
00:21:44,080 --> 00:21:47,280
Speaker 6: find something else that you are actually interested in.

463
00:21:48,400 --> 00:21:51,000
Speaker 2: So I'm not putting out a prank video, I'm not

464
00:21:51,040 --> 00:21:54,159
Speaker 2: putting out vacations with the kids. I'm not putting out

465
00:21:54,200 --> 00:21:55,920
Speaker 2: how to cut here. It's just it's they'll be all

466
00:21:55,920 --> 00:21:57,480
Speaker 2: over the place. I do those things. But it just

467
00:21:57,480 --> 00:21:58,080
Speaker 2: be all over.

468
00:21:57,920 --> 00:22:00,679
Speaker 6: The place, right, Yeah, No, you want to choose a

469
00:22:00,720 --> 00:22:04,480
Speaker 6: topic and then try to find videos that surround that

470
00:22:04,480 --> 00:22:06,760
Speaker 6: that have to do with that topic and don't make

471
00:22:06,800 --> 00:22:10,000
Speaker 6: it too wide of arrange. Like, especially in the very beginning,

472
00:22:10,280 --> 00:22:11,720
Speaker 6: nobody knows who you are, and they don't want to

473
00:22:11,760 --> 00:22:16,520
Speaker 6: see every single component of your life because unfortunately, like

474
00:22:16,680 --> 00:22:19,560
Speaker 6: you're not that relevant to them. So they it's nice

475
00:22:19,560 --> 00:22:21,760
Speaker 6: that you have kids, it's nice that you, you know, like

476
00:22:21,800 --> 00:22:23,840
Speaker 6: to shape up your beard and stuff. But like someone

477
00:22:23,840 --> 00:22:26,000
Speaker 6: who comes on your channel and they want to see, uh,

478
00:22:26,320 --> 00:22:28,720
Speaker 6: you hanging out with your kids. They're probably a dad

479
00:22:28,800 --> 00:22:31,720
Speaker 6: with kids too, and they relate to that, but they

480
00:22:31,800 --> 00:22:34,800
Speaker 6: might not have the same you know, grooming procedures that

481
00:22:34,880 --> 00:22:36,320
Speaker 6: you do. They don't want to see the video the

482
00:22:36,359 --> 00:22:38,919
Speaker 6: next video to be you grooming yourself, like it's not

483
00:22:39,000 --> 00:22:40,840
Speaker 6: relevant to them. So you kind of have to keep

484
00:22:40,840 --> 00:22:44,080
Speaker 6: a consistent theme because it confuses your audience. It confuses

485
00:22:44,119 --> 00:22:46,440
Speaker 6: your subscriber. They come to your channel, they see one

486
00:22:46,520 --> 00:22:49,679
Speaker 6: video that's pertaining to your family life and your kids,

487
00:22:50,160 --> 00:22:52,040
Speaker 6: then they go look for another video that has to

488
00:22:52,040 --> 00:22:53,840
Speaker 6: do with that, and there's nothing else, or maybe there's

489
00:22:53,880 --> 00:22:55,520
Speaker 6: only one and it's the one that they just watch.

490
00:22:55,600 --> 00:22:57,840
Speaker 6: They're like, okay, this is what this was nice, this

491
00:22:57,960 --> 00:22:59,879
Speaker 6: was cool. He's a nice guy, and they keep it moving.

492
00:23:00,240 --> 00:23:03,280
Speaker 6: But you have to have consistency in all of your videos.

493
00:23:03,960 --> 00:23:06,600
Speaker 5: All right, there you have it. That's the that's the basics.

494
00:23:06,640 --> 00:23:09,240
Speaker 4: On the next steping, we're going to go into how

495
00:23:09,240 --> 00:23:11,679
Speaker 4: to really pop off and become viral.

496
00:23:12,359 --> 00:23:13,960
Speaker 5: You got to become vibrar these days.

497
00:23:14,119 --> 00:23:16,720
Speaker 4: Sure, and you know, just some more hacks and useful

498
00:23:16,760 --> 00:23:19,880
Speaker 4: tips about you know, getting popping online. So yeah, we're

499
00:23:19,920 --> 00:23:23,480
Speaker 4: going to that next, all right. So yeah, and this

500
00:23:23,520 --> 00:23:25,600
Speaker 4: is once again I want to reiterate why YouTube is

501
00:23:25,600 --> 00:23:29,639
Speaker 4: so important because for business owners as well, not just

502
00:23:29,680 --> 00:23:32,359
Speaker 4: for people that want to become full time YouTubers. Like

503
00:23:32,359 --> 00:23:34,119
Speaker 4: we talked about social media a lot, like as far

504
00:23:34,160 --> 00:23:35,879
Speaker 4: as like it's a great way to push your brand,

505
00:23:35,920 --> 00:23:38,720
Speaker 4: but for entrepreneurs, and a lot of entrepreneurs is in

506
00:23:38,800 --> 00:23:42,239
Speaker 4: on your leasure, YouTube is extremely important to push your

507
00:23:42,280 --> 00:23:45,320
Speaker 4: brand and you know, get the brand awareness out there.

508
00:23:45,400 --> 00:23:47,760
Speaker 4: So even if you don't plan on being a full

509
00:23:47,760 --> 00:23:49,840
Speaker 4: time YouTuber, you can still use YouTube.

510
00:23:50,200 --> 00:23:52,720
Speaker 5: It's just like any other social network. There's a lot

511
00:23:52,720 --> 00:23:53,600
Speaker 5: of millions and.

512
00:23:53,720 --> 00:23:56,600
Speaker 4: Hundreds of millions of people on YouTube, So to not

513
00:23:56,760 --> 00:23:59,199
Speaker 4: be on YouTube as a business owner, it's kind of

514
00:23:59,200 --> 00:24:00,919
Speaker 4: like not being on on Instagram.

515
00:24:01,520 --> 00:24:03,600
Speaker 2: And something we learned, like we didn't start with the

516
00:24:03,640 --> 00:24:06,480
Speaker 2: YouTube channel, like we didn't started to April. Everybody knows

517
00:24:06,480 --> 00:24:09,640
Speaker 2: that the podcast itself started in January, but we learned

518
00:24:09,640 --> 00:24:11,560
Speaker 2: it like, yo, we have to grow the audience. It's

519
00:24:11,600 --> 00:24:13,199
Speaker 2: a great way. This is a platform. We knew that

520
00:24:13,240 --> 00:24:14,720
Speaker 2: all our kids watch it. We knew we have to

521
00:24:14,720 --> 00:24:15,080
Speaker 2: be on it.

522
00:24:15,240 --> 00:24:17,119
Speaker 3: So we made a concerted effort to say, look, this

523
00:24:17,160 --> 00:24:17,720
Speaker 3: is where we're going.

524
00:24:18,000 --> 00:24:20,000
Speaker 4: Yeah, and it's helped out a lot, Like if we

525
00:24:20,119 --> 00:24:23,480
Speaker 4: just did the audio, we would be nowhere near where

526
00:24:23,480 --> 00:24:26,480
Speaker 4: we are now because we don't have the same reach

527
00:24:26,600 --> 00:24:28,360
Speaker 4: that we would have if we do YouTube. And it's

528
00:24:28,359 --> 00:24:29,960
Speaker 4: a lot of all the things that we do exclusively

529
00:24:30,000 --> 00:24:32,719
Speaker 4: for YouTube that we'll talk about. But all right, so

530
00:24:33,040 --> 00:24:35,600
Speaker 4: as far as getting on YouTube, because it's like anything, right,

531
00:24:35,640 --> 00:24:39,000
Speaker 4: Like same thing with social media and Instagram when you

532
00:24:39,040 --> 00:24:41,560
Speaker 4: start with zero and it's like how do I grow

533
00:24:41,600 --> 00:24:46,200
Speaker 4: it to two hundred and fifty thousand subscribers? So yeah, viral,

534
00:24:46,359 --> 00:24:51,400
Speaker 4: try out to Drake Viral, shout out to Drake Favrio

535
00:24:51,520 --> 00:24:54,159
Speaker 4: foreign and Sosa Geek, I think.

536
00:24:54,040 --> 00:24:56,160
Speaker 5: That's his name, that's his song, That's my favorite song

537
00:24:56,200 --> 00:24:56,480
Speaker 5: like that.

538
00:24:57,920 --> 00:25:00,960
Speaker 4: So your first video, you have no subscribers and you

539
00:25:01,000 --> 00:25:03,640
Speaker 4: have thirty two thousand views on that video in a month.

540
00:25:03,680 --> 00:25:06,120
Speaker 5: That's a lot. That's a lot of us. How how

541
00:25:06,359 --> 00:25:07,960
Speaker 5: did you do that? How do you do that?

542
00:25:09,440 --> 00:25:13,480
Speaker 6: So YouTube has little pockets and little niches, little communities.

543
00:25:13,720 --> 00:25:17,160
Speaker 6: So what I did was I found videos that look

544
00:25:17,440 --> 00:25:20,359
Speaker 6: like my type of content. I would search. So my

545
00:25:20,359 --> 00:25:22,479
Speaker 6: first video was a Storytime. What I did was I

546
00:25:22,480 --> 00:25:27,200
Speaker 6: searched Storytime and then I filtered the results by upload date,

547
00:25:27,240 --> 00:25:29,600
Speaker 6: and that puts the newest uploads at the top. So

548
00:25:29,640 --> 00:25:31,960
Speaker 6: then I searched for videos that kind of looked like

549
00:25:32,000 --> 00:25:35,159
Speaker 6: they were in my neighborhood on YouTube, my community on YouTube,

550
00:25:35,160 --> 00:25:38,639
Speaker 6: and then I would comment on their videos, like I

551
00:25:38,680 --> 00:25:40,760
Speaker 6: could totally relate to Da Da. I made a video

552
00:25:40,840 --> 00:25:43,400
Speaker 6: similar to that. It was a very spammy, like hey

553
00:25:43,480 --> 00:25:45,399
Speaker 6: check me out, I just started a channel, but it

554
00:25:45,480 --> 00:25:48,120
Speaker 6: was like it was a comment letting people know that

555
00:25:48,200 --> 00:25:52,640
Speaker 6: like I did also upload something similar. So from that,

556
00:25:53,400 --> 00:25:55,480
Speaker 6: what that does is it puts your comment there and

557
00:25:55,520 --> 00:25:57,520
Speaker 6: everyone does it where they're watching a video. They kind

558
00:25:57,520 --> 00:26:00,080
Speaker 6: of scroll to see what the comments say. And so

559
00:26:00,119 --> 00:26:03,119
Speaker 6: if your comment is there and you're one of the

560
00:26:03,119 --> 00:26:05,320
Speaker 6: only comments there, even if that video is only going

561
00:26:05,359 --> 00:26:07,679
Speaker 6: to get a thousand views, there's a good chance that

562
00:26:07,760 --> 00:26:10,159
Speaker 6: a portion of those views are going to see your comment,

563
00:26:10,440 --> 00:26:12,840
Speaker 6: and from those views to your comment, they're going to

564
00:26:12,880 --> 00:26:15,560
Speaker 6: see your channel and maybe they're going to either subscribe

565
00:26:15,640 --> 00:26:18,240
Speaker 6: or engage with your content somehow. So that was one

566
00:26:18,240 --> 00:26:22,479
Speaker 6: thing that I did to grow my first video and

567
00:26:22,520 --> 00:26:25,320
Speaker 6: how it got so many views. I was commenting a lot.

568
00:26:25,640 --> 00:26:28,000
Speaker 6: And then now as I've grown, I don't really get

569
00:26:28,000 --> 00:26:31,879
Speaker 6: an opportunity to watch people's videos and make relevant comments

570
00:26:31,920 --> 00:26:36,439
Speaker 6: as much. But I'll watch my videos on incognito and

571
00:26:36,520 --> 00:26:40,040
Speaker 6: see what shows up that's similar to my channel and

572
00:26:40,040 --> 00:26:41,560
Speaker 6: how I can put my spin on it and do

573
00:26:41,600 --> 00:26:44,720
Speaker 6: it better because when I watch it on incognito, there's

574
00:26:44,760 --> 00:26:46,600
Speaker 6: no bias there. There's no other.

575
00:26:46,880 --> 00:26:49,320
Speaker 5: Channel history incognito.

576
00:26:51,160 --> 00:26:54,320
Speaker 6: Yeah, so incognito is just browsing in private mode. So

577
00:26:54,520 --> 00:26:59,800
Speaker 6: on Google Chrome it's called incognito and in Safari it's

578
00:26:59,800 --> 00:27:03,680
Speaker 6: called Private Browser. But what that does is it doesn't

579
00:27:04,119 --> 00:27:07,960
Speaker 6: warp the search information, so there's no bias when you

580
00:27:08,040 --> 00:27:10,680
Speaker 6: watch a video and you're signed into your profile, YouTube

581
00:27:10,720 --> 00:27:14,040
Speaker 6: is recommending videos for you based off of everything that

582
00:27:14,080 --> 00:27:16,920
Speaker 6: you've ever watched on your profile. That's why you'll watch

583
00:27:17,040 --> 00:27:19,639
Speaker 6: like one cleaning video, You'll go back to your homepage

584
00:27:19,680 --> 00:27:22,280
Speaker 6: and there's like four other cleaning videos recommended to you.

585
00:27:22,720 --> 00:27:25,720
Speaker 6: And over time, it builds up a profile for you,

586
00:27:25,800 --> 00:27:29,399
Speaker 6: in a portfolio for you, and it changes your recommendations

587
00:27:29,440 --> 00:27:31,680
Speaker 6: based off of stuff that you've already searched and stuff

588
00:27:31,720 --> 00:27:34,399
Speaker 6: that you've already watched. So when I watch my videos

589
00:27:34,400 --> 00:27:36,399
Speaker 6: on incognito, what that does is it allows me to

590
00:27:36,440 --> 00:27:40,040
Speaker 6: see what YouTube associates my channel with, and what kind

591
00:27:40,080 --> 00:27:42,960
Speaker 6: of content YouTube kind of places my videos, and what

592
00:27:43,080 --> 00:27:45,680
Speaker 6: kind of neighborhood on YouTube my videos are in. Then

593
00:27:45,680 --> 00:27:48,080
Speaker 6: that kind of gives me more of an idea of

594
00:27:49,280 --> 00:27:51,119
Speaker 6: the type of people who watch my video and what

595
00:27:51,160 --> 00:27:53,840
Speaker 6: they're interested in more along with, of course, my analytics.

596
00:27:53,840 --> 00:27:56,520
Speaker 6: I do watch my analytics and see what my audience

597
00:27:56,600 --> 00:27:58,640
Speaker 6: likes more of I listen to the comments, but that's

598
00:27:58,640 --> 00:28:00,639
Speaker 6: one way that I get to see what YouTube what

599
00:28:00,680 --> 00:28:04,200
Speaker 6: the YouTube algorithm associates my channel with. So from there

600
00:28:04,200 --> 00:28:06,040
Speaker 6: I'll get an idea. I'll put my spin on it

601
00:28:06,040 --> 00:28:08,159
Speaker 6: and flip on it. And I'll do it myself and

602
00:28:08,200 --> 00:28:10,840
Speaker 6: then it usually does good when I when I choose

603
00:28:10,840 --> 00:28:11,720
Speaker 6: a video like that.

604
00:28:13,240 --> 00:28:16,720
Speaker 5: Okay, algorithm, can you tell about that? Do you YouTube algorithm?

605
00:28:17,720 --> 00:28:21,960
Speaker 6: Yeah? So the YouTube algorithm, because it's a business, right

606
00:28:22,040 --> 00:28:26,480
Speaker 6: YouTube they're just interested mainly in like watch time and dollars,

607
00:28:26,800 --> 00:28:32,200
Speaker 6: so they tend to push videos that have high CPMs,

608
00:28:32,320 --> 00:28:36,720
Speaker 6: so videos that get them more money, and then high

609
00:28:37,119 --> 00:28:40,360
Speaker 6: watch times as well and high engagement because what YouTube

610
00:28:40,360 --> 00:28:43,840
Speaker 6: wants ultimately is watch time and they want their viewers

611
00:28:44,080 --> 00:28:47,120
Speaker 6: to stay on their channel or on their platform, because

612
00:28:47,160 --> 00:28:49,320
Speaker 6: if you're not on YouTube, you're on something else. You're

613
00:28:49,360 --> 00:28:53,480
Speaker 6: on Hulu, Netflix, maybe Instagram, you're like on another platform.

614
00:28:53,680 --> 00:28:56,920
Speaker 6: So what they want is watch time and engage. So

615
00:28:57,120 --> 00:28:59,240
Speaker 6: if you upload a video and in the first few

616
00:28:59,320 --> 00:29:02,200
Speaker 6: minutes or first few hours, I should say it's doing well,

617
00:29:02,240 --> 00:29:04,840
Speaker 6: the algorithm is most likely going to push you some more.

618
00:29:05,280 --> 00:29:08,960
Speaker 6: So that's kind of like a tit behind your algorithm.

619
00:29:08,960 --> 00:29:11,160
Speaker 6: Like in the first hour you should probably be commenting

620
00:29:11,200 --> 00:29:14,000
Speaker 6: back to comment and stuff like that and trying to

621
00:29:14,040 --> 00:29:15,920
Speaker 6: boost up that engagement within the first hour.

622
00:29:16,280 --> 00:29:18,560
Speaker 3: Can we talk about your your viral video?

623
00:29:19,360 --> 00:29:22,160
Speaker 2: You know, one of the one of the things you

624
00:29:22,160 --> 00:29:24,479
Speaker 2: said is like not to chase trends, but you kind

625
00:29:24,520 --> 00:29:27,480
Speaker 2: of did with the dad and voiceover. Can you talk

626
00:29:27,480 --> 00:29:29,760
Speaker 2: about the benefit of actually chasing that trend and some

627
00:29:29,800 --> 00:29:31,480
Speaker 2: of the things that didn't work that you learn from that.

628
00:29:33,440 --> 00:29:37,600
Speaker 6: Yeah, okay, So that video at the time, it was

629
00:29:37,600 --> 00:29:39,400
Speaker 6: like a makeup trend that was going around and a

630
00:29:39,400 --> 00:29:42,760
Speaker 6: lot of people were doing, like, my boyfriend does my

631
00:29:42,800 --> 00:29:46,800
Speaker 6: makeup my voiceover and my dad. I thought it would

632
00:29:46,800 --> 00:29:48,840
Speaker 6: be so funny if my dad did my voiceover, because

633
00:29:48,880 --> 00:29:52,080
Speaker 6: he's always like tracking jokes on me. He's always making

634
00:29:52,120 --> 00:29:54,640
Speaker 6: fun of me. So he did it. It was funny,

635
00:29:54,720 --> 00:29:56,720
Speaker 6: It was cool, and the video did really well. It

636
00:29:56,800 --> 00:29:58,800
Speaker 6: was like on different social media platforms. I don't have

637
00:29:58,880 --> 00:30:01,080
Speaker 6: a Twitter, so it was like all over Twitter, all

638
00:30:01,120 --> 00:30:04,680
Speaker 6: over Facebook. I didn't have Facebook either, And it did

639
00:30:04,720 --> 00:30:06,920
Speaker 6: go viral and it got a lot of views. It

640
00:30:06,960 --> 00:30:09,640
Speaker 6: did make a lot of money because I ended up

641
00:30:09,640 --> 00:30:12,960
Speaker 6: selling it to There was a media company that pitches

642
00:30:13,000 --> 00:30:14,960
Speaker 6: to The Ellen Show and they bought that video off

643
00:30:15,000 --> 00:30:17,640
Speaker 6: of me. They bought the rights for that video off

644
00:30:17,680 --> 00:30:20,160
Speaker 6: of me. So I don't own that video anymore, but

645
00:30:20,200 --> 00:30:22,959
Speaker 6: I still get the absence revenue from that video. But

646
00:30:23,400 --> 00:30:27,120
Speaker 6: I would say that the game. There was the money

647
00:30:27,160 --> 00:30:30,360
Speaker 6: behind it, and it was a funny like joke like

648
00:30:30,400 --> 00:30:32,479
Speaker 6: me and my dad still left about that video to

649
00:30:32,520 --> 00:30:34,880
Speaker 6: this day. But what I learned is that when you

650
00:30:34,960 --> 00:30:38,160
Speaker 6: do videos just because it's trendy but it has nothing

651
00:30:38,160 --> 00:30:40,080
Speaker 6: to do with what your channel is about, it doesn't

652
00:30:40,120 --> 00:30:43,840
Speaker 6: necessarily grow your channel or your subscribers. So that video

653
00:30:44,760 --> 00:30:49,280
Speaker 6: I got like two point two thousand subscribers, I believe,

654
00:30:49,800 --> 00:30:54,000
Speaker 6: says my analytics, but it has like eight hundred thousand views,

655
00:30:54,240 --> 00:30:58,160
Speaker 6: so that's not a very good conversion, like views versus

656
00:30:58,240 --> 00:31:02,400
Speaker 6: people who subscribe, So it ultimately didn't grow my channel.

657
00:31:02,800 --> 00:31:05,440
Speaker 6: And I learned that if you're gonna hop on a trend,

658
00:31:05,560 --> 00:31:07,960
Speaker 6: it needs to pertain to what your channel's about. Because

659
00:31:08,000 --> 00:31:10,320
Speaker 6: I was not a makeup channel, My dad wasn't on

660
00:31:10,360 --> 00:31:13,720
Speaker 6: my channel. My channel wasn't like a comedy channel either,

661
00:31:14,040 --> 00:31:17,320
Speaker 6: So it wasn't great for the overall growth of my channel,

662
00:31:17,360 --> 00:31:20,720
Speaker 6: But it was a learning experience. I would say.

663
00:31:21,400 --> 00:31:23,480
Speaker 2: When I heard that story, I'm like, yo, I've never

664
00:31:23,520 --> 00:31:26,920
Speaker 2: thought about that when people actually buy your content from me?

665
00:31:27,000 --> 00:31:29,080
Speaker 3: What was that experience? Like, that was the first time

666
00:31:29,120 --> 00:31:29,560
Speaker 3: you've done it?

667
00:31:30,680 --> 00:31:32,800
Speaker 6: Yeah, that's my first time. I had done it. It

668
00:31:32,840 --> 00:31:35,400
Speaker 6: was just I was getting a lot of you know

669
00:31:35,440 --> 00:31:38,360
Speaker 6: those I think they're like social media sites where they

670
00:31:38,560 --> 00:31:40,920
Speaker 6: just have a bunch of viral videos and you'll see

671
00:31:40,920 --> 00:31:43,160
Speaker 6: a viral video over and over, but it'll have different

672
00:31:43,200 --> 00:31:45,520
Speaker 6: logos in the corner. So at the time, I was

673
00:31:45,520 --> 00:31:49,680
Speaker 6: getting a lot of questions from different media sources asking

674
00:31:49,720 --> 00:31:51,959
Speaker 6: if they can post it on their Facebook group. They're like, oh,

675
00:31:52,000 --> 00:31:55,760
Speaker 6: we have like six million followers on our Facebook. We're

676
00:31:55,760 --> 00:31:57,800
Speaker 6: gonna post it. We'll credit you and da da da da.

677
00:31:57,800 --> 00:31:59,600
Speaker 6: And I was like, yeah, sure, just put my link

678
00:31:59,600 --> 00:32:03,720
Speaker 6: in the description, go for it. But then someone had

679
00:32:03,800 --> 00:32:06,040
Speaker 6: asked me like, have you sold it already? And I

680
00:32:06,080 --> 00:32:09,120
Speaker 6: was like, sold it to who? That didn't make no sense.

681
00:32:09,360 --> 00:32:12,920
Speaker 6: And then I got another inquiry around the same time

682
00:32:13,880 --> 00:32:15,800
Speaker 6: that the first one came in and was like, oh, well,

683
00:32:15,800 --> 00:32:18,080
Speaker 6: we're willing to buy it. So then I went back

684
00:32:18,080 --> 00:32:20,120
Speaker 6: to the first person. I was like, no, I haven't

685
00:32:20,120 --> 00:32:23,000
Speaker 6: told it yet, but you know, I have some inquiries,

686
00:32:23,520 --> 00:32:26,840
Speaker 6: I said some like there was more than one. I

687
00:32:26,880 --> 00:32:29,680
Speaker 6: was like, yeah, we have some inquiries, so I haven't

688
00:32:30,000 --> 00:32:31,920
Speaker 6: sold it yet. So they came with their proposal and

689
00:32:31,960 --> 00:32:34,560
Speaker 6: then I took the other person like, oh, another media

690
00:32:34,600 --> 00:32:36,920
Speaker 6: company is willing to buy it for this much. So

691
00:32:37,040 --> 00:32:41,320
Speaker 6: then the second one ended up having a better, better price,

692
00:32:41,360 --> 00:32:43,280
Speaker 6: and I just sold it to them. But the funny

693
00:32:43,320 --> 00:32:47,200
Speaker 6: thing was that that all of that happened like a

694
00:32:47,280 --> 00:32:49,200
Speaker 6: year and a half maybe two years after I had

695
00:32:49,240 --> 00:32:53,120
Speaker 6: already posted that video. So it was weird because the

696
00:32:53,120 --> 00:32:55,000
Speaker 6: traffic had already died down on that video, Like I

697
00:32:55,040 --> 00:32:56,640
Speaker 6: had already made my YouTube ats and this money on

698
00:32:56,760 --> 00:33:00,440
Speaker 6: that video, and it was like dying down. I guess

699
00:33:00,720 --> 00:33:02,600
Speaker 6: some other media out they picked it up and then

700
00:33:02,600 --> 00:33:04,680
Speaker 6: it went viral and like it was kind of a

701
00:33:04,720 --> 00:33:08,520
Speaker 6: different community. Really, it wasn't like the audience.

702
00:33:09,600 --> 00:33:12,680
Speaker 4: And another EYL alumni he had a post on Instagram

703
00:33:12,720 --> 00:33:13,880
Speaker 4: a few days ago and he was like a lot

704
00:33:13,880 --> 00:33:16,400
Speaker 4: of viral videos don't go viral for like two to

705
00:33:16,440 --> 00:33:19,160
Speaker 4: three years or even five years after it actually coming out,

706
00:33:19,200 --> 00:33:21,680
Speaker 4: whether it's social media or so you never know. It's like,

707
00:33:21,680 --> 00:33:23,600
Speaker 4: don't give up on content because you might think, oh,

708
00:33:23,680 --> 00:33:26,600
Speaker 4: it's just flopped. Even Mickey Facts we had him on

709
00:33:26,720 --> 00:33:28,520
Speaker 4: shout Out to Mickey Facts and he had a video

710
00:33:28,560 --> 00:33:31,000
Speaker 4: that went viral on Instagram when he was rapping folk

711
00:33:31,000 --> 00:33:33,400
Speaker 4: Flex about financial literacy. And he was like, when he

712
00:33:33,440 --> 00:33:36,440
Speaker 4: first put it out, it didn't really get traction. And

713
00:33:36,480 --> 00:33:39,880
Speaker 4: then out the blue, like earlier this year, it just

714
00:33:39,920 --> 00:33:42,200
Speaker 4: started blowing up on like a lot of black financial

715
00:33:42,200 --> 00:33:44,200
Speaker 4: literacy pages, just so you never.

716
00:33:44,120 --> 00:33:47,800
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717
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718
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719
00:33:55,120 --> 00:33:57,800
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720
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721
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Speaker 4: But I want to ask you about that video because

764
00:36:37,360 --> 00:36:40,319
Speaker 4: you put that on YouTube and I saw it, and

765
00:36:40,360 --> 00:36:44,879
Speaker 4: we didn't showed like the clip of it of the analytics,

766
00:36:45,000 --> 00:36:48,720
Speaker 4: so on a clip I actually saw the accent accent

767
00:36:48,840 --> 00:36:51,120
Speaker 4: revenue that you made was like sixty eight thousand.

768
00:36:50,840 --> 00:36:53,440
Speaker 5: Dollars from that. It's on it, It's on your page.

769
00:36:53,480 --> 00:36:56,279
Speaker 5: So like I'm not.

770
00:36:56,239 --> 00:36:58,560
Speaker 3: Exposing just kind of what we do.

771
00:36:58,719 --> 00:37:01,200
Speaker 4: So if that, if that's something like is go like

772
00:37:01,239 --> 00:37:03,120
Speaker 4: something like all right, so you made sixty eight thousand

773
00:37:03,200 --> 00:37:05,080
Speaker 4: on a video app that I had, like how many

774
00:37:05,160 --> 00:37:05,440
Speaker 4: views it?

775
00:37:05,400 --> 00:37:05,719
Speaker 7: It had?

776
00:37:05,920 --> 00:37:07,520
Speaker 5: Nine hundred thousand, eight hundred.

777
00:37:07,920 --> 00:37:08,960
Speaker 6: Yeah, it was like it.

778
00:37:09,120 --> 00:37:12,880
Speaker 4: Just sounds like typical for like a million. Obviously it

779
00:37:12,880 --> 00:37:14,640
Speaker 4: depends on a CPM and all that, but like, what

780
00:37:14,680 --> 00:37:15,839
Speaker 4: was the CPM for that video?

781
00:37:17,680 --> 00:37:19,840
Speaker 6: Ooh, I'm not sure what the CPM was on that

782
00:37:19,920 --> 00:37:24,400
Speaker 6: video actually, but that was over the lifetime, so that

783
00:37:24,520 --> 00:37:27,960
Speaker 6: was when I posted it. I think was that twenty seventeen.

784
00:37:28,000 --> 00:37:30,040
Speaker 6: I think I posted that or maybe twenty eighteen, but

785
00:37:30,360 --> 00:37:32,239
Speaker 6: it was over the lifetime, so from the moment I

786
00:37:32,280 --> 00:37:36,000
Speaker 6: posted it to the current day that I screenshotted it,

787
00:37:36,320 --> 00:37:39,520
Speaker 6: so over time. Yeah, that's how much it made. I

788
00:37:39,520 --> 00:37:42,600
Speaker 6: think it was because of the timing too, because I

789
00:37:42,680 --> 00:37:45,239
Speaker 6: posted it closer to the holidays, and when it did

790
00:37:45,280 --> 00:37:48,520
Speaker 6: go viral, it was during the holidays when absence revenue

791
00:37:48,560 --> 00:37:53,239
Speaker 6: is the highest. But yeah, once it starts gaining a

792
00:37:53,239 --> 00:37:55,600
Speaker 6: lot of traction and it starts going higher, I noticed

793
00:37:55,640 --> 00:37:58,799
Speaker 6: that the CPM starts jumping higher and higher, and so

794
00:37:58,880 --> 00:38:02,719
Speaker 6: that's why I ended up doing so well. But I've

795
00:38:02,800 --> 00:38:07,400
Speaker 6: noticed that it doesn't necessarily matter what your subscriber account is,

796
00:38:07,600 --> 00:38:12,919
Speaker 6: or even what your your channel sizes or anything like that,

797
00:38:13,280 --> 00:38:17,239
Speaker 6: because some people they'll post a video on like how

798
00:38:17,320 --> 00:38:20,319
Speaker 6: much they made on YouTube. And I appreciate the transparency.

799
00:38:20,320 --> 00:38:23,399
Speaker 6: I respect it honestly. Because someone had posted how much

800
00:38:23,400 --> 00:38:25,000
Speaker 6: she makes and I think she has like one point

801
00:38:25,040 --> 00:38:28,680
Speaker 6: four million subscribers, and she had said that she makes like,

802
00:38:28,880 --> 00:38:31,400
Speaker 6: on average, about four thousand dollars a month. I was like,

803
00:38:31,840 --> 00:38:34,000
Speaker 6: this will make sense because when that video went viral

804
00:38:34,040 --> 00:38:35,440
Speaker 6: and I was making a lot of money off of it,

805
00:38:35,800 --> 00:38:38,440
Speaker 6: I wasn't even at twenty thousand. I don't think, like

806
00:38:38,520 --> 00:38:41,959
Speaker 6: my channel was pretty small, so it doesn't necessarily matter

807
00:38:42,000 --> 00:38:45,719
Speaker 6: what your subscribe account is. All of that's predetermined by YouTube.

808
00:38:45,840 --> 00:38:48,600
Speaker 6: And I try to tell people when they're thinking about

809
00:38:48,640 --> 00:38:52,880
Speaker 6: making that transition from being an employee to being your

810
00:38:52,880 --> 00:38:55,960
Speaker 6: own bossible time and like you're using money from YouTube

811
00:38:56,000 --> 00:38:58,680
Speaker 6: to try and like or cast your budget. I always

812
00:38:58,719 --> 00:39:01,000
Speaker 6: tell people like, you don't really have control over the

813
00:39:01,040 --> 00:39:04,560
Speaker 6: CPM because it's kind of like you're putting out a product.

814
00:39:04,600 --> 00:39:06,160
Speaker 6: You don't know how many people are gonna buy it,

815
00:39:06,239 --> 00:39:08,279
Speaker 6: and you don't know what you're going to sell it for. Either.

816
00:39:08,600 --> 00:39:10,799
Speaker 6: You're just putting out a product and whatever money you get,

817
00:39:10,800 --> 00:39:12,920
Speaker 6: you'd get and it's not like you can go back

818
00:39:12,920 --> 00:39:17,320
Speaker 6: to YouTube and go tell them like, actually, you guys

819
00:39:17,360 --> 00:39:20,279
Speaker 6: told me that I only had five thousand impressions on

820
00:39:20,360 --> 00:39:23,080
Speaker 6: the ads this month. But I went and asked my

821
00:39:23,160 --> 00:39:26,160
Speaker 6: viewers and they told me, actually they all watched it. Like,

822
00:39:26,200 --> 00:39:28,080
Speaker 6: you can't go back and dispute it with YouTube if

823
00:39:28,120 --> 00:39:29,680
Speaker 6: they tell you that's how much you're making, that's how

824
00:39:29,719 --> 00:39:32,680
Speaker 6: much you're making. So I wouldn't know why it needs

825
00:39:32,719 --> 00:39:36,080
Speaker 6: so high, but it did, and I appreciated it. I

826
00:39:36,160 --> 00:39:39,440
Speaker 6: took it. But I always take AdSense revenue as a bonus.

827
00:39:39,760 --> 00:39:43,000
Speaker 6: So I don't rely on AdSense revenue because that just

828
00:39:43,040 --> 00:39:45,319
Speaker 6: puts you in a very vulnerable place with your finances.

829
00:39:45,360 --> 00:39:47,399
Speaker 6: And I don't know about anybody else, but I don't

830
00:39:47,480 --> 00:39:50,600
Speaker 6: like being vulnerable with my times and with my finances.

831
00:39:51,080 --> 00:39:56,359
Speaker 6: Like to be very calculated and very like precise. So yeah,

832
00:39:56,400 --> 00:39:59,000
Speaker 6: it's it's kind of a toss up. You don't know

833
00:39:59,040 --> 00:40:02,440
Speaker 6: why it made so much and what the reason is.

834
00:40:02,760 --> 00:40:04,320
Speaker 3: Yeah, it spoken like a true accountant.

835
00:40:04,880 --> 00:40:07,879
Speaker 2: My next thing is the points of consistency, right, because

836
00:40:07,880 --> 00:40:10,520
Speaker 2: after you went viral, it's not like, Hey, I'm going

837
00:40:10,560 --> 00:40:12,319
Speaker 2: to live off this one video for the rest of

838
00:40:12,320 --> 00:40:14,759
Speaker 2: my life. You started to putting out more content that

839
00:40:14,880 --> 00:40:16,400
Speaker 2: was more theme. Do you want to talk about that?

840
00:40:18,280 --> 00:40:21,080
Speaker 6: Yeah, So after that first video actually was it was

841
00:40:21,120 --> 00:40:23,719
Speaker 6: still a side hustle for me because my main priority

842
00:40:23,960 --> 00:40:27,239
Speaker 6: was always finishing with UNI and like my nine to

843
00:40:27,280 --> 00:40:29,440
Speaker 6: five career, so it was still a side hustle. I

844
00:40:29,440 --> 00:40:31,279
Speaker 6: think after that video, I still was putting out I

845
00:40:31,320 --> 00:40:35,000
Speaker 6: wasn't very calculated with my videos. It wasn't until recently,

846
00:40:35,040 --> 00:40:37,000
Speaker 6: like once I graduated from UNI and I was paying

847
00:40:37,000 --> 00:40:39,879
Speaker 6: more attention to my videos, that I was more calculated

848
00:40:40,320 --> 00:40:43,200
Speaker 6: and I was more consistent with the theme. But also

849
00:40:43,560 --> 00:40:46,080
Speaker 6: like as time goes on, I think when I first started,

850
00:40:46,080 --> 00:40:49,040
Speaker 6: I was like twenty one ish, so like my interest

851
00:40:49,080 --> 00:40:52,120
Speaker 6: at twenty one is different from my interests now. So

852
00:40:52,800 --> 00:40:55,040
Speaker 6: as time went on, I just started making videos that

853
00:40:55,360 --> 00:40:58,000
Speaker 6: made more sense to me and what I was more

854
00:40:58,040 --> 00:41:00,920
Speaker 6: interested in more confident in. So once I started making

855
00:41:00,960 --> 00:41:07,120
Speaker 6: more self improvement videos, personal finances, personal development, entrepreneur type videos,

856
00:41:07,400 --> 00:41:09,920
Speaker 6: that's when I really started to understand the importance of

857
00:41:09,960 --> 00:41:11,920
Speaker 6: having like a theme throughout videos. And that's why I

858
00:41:11,960 --> 00:41:14,239
Speaker 6: always try to tell people like if I had known

859
00:41:14,320 --> 00:41:16,759
Speaker 6: now what I knew back then, I would have definitely

860
00:41:16,840 --> 00:41:19,240
Speaker 6: themed down niche down on my content and I wouldn't

861
00:41:19,239 --> 00:41:21,880
Speaker 6: have been creating content from like all over the place,

862
00:41:22,320 --> 00:41:25,400
Speaker 6: it would have been some sort of consistent theme throughout.

863
00:41:25,760 --> 00:41:29,719
Speaker 6: So now when I'm creating content, it's mainly it has

864
00:41:29,760 --> 00:41:32,239
Speaker 6: to do with money and some sort of personal development

865
00:41:33,320 --> 00:41:36,600
Speaker 6: just overall becoming a better version of you. So that's

866
00:41:36,640 --> 00:41:39,279
Speaker 6: the consistent theme that's throughout all my videos that I

867
00:41:39,320 --> 00:41:42,720
Speaker 6: try to portray in every single videos, it's about something

868
00:41:42,800 --> 00:41:44,160
Speaker 6: personal development related.

869
00:41:44,760 --> 00:41:45,520
Speaker 5: So if you.

870
00:41:47,760 --> 00:41:49,920
Speaker 4: If you take the ads off of video yourself or

871
00:41:49,920 --> 00:41:51,560
Speaker 4: whatever reason, Like let's say you don't want ads on

872
00:41:51,560 --> 00:41:55,000
Speaker 4: one video, that's going to hurt the chances of you

873
00:41:55,000 --> 00:41:58,239
Speaker 4: YouTube pushing it, probably because they don't get paid either, or.

874
00:41:59,840 --> 00:42:02,520
Speaker 6: I would say that they don't really have an incentive

875
00:42:02,560 --> 00:42:04,640
Speaker 6: to push it. They might, but they don't really have

876
00:42:04,680 --> 00:42:07,600
Speaker 6: an incentive too, So you could take it off if

877
00:42:07,640 --> 00:42:10,560
Speaker 6: you wanted to. But also like why would you want

878
00:42:10,560 --> 00:42:10,920
Speaker 6: to do that?

879
00:42:11,440 --> 00:42:11,520
Speaker 3: Not?

880
00:42:11,640 --> 00:42:13,680
Speaker 4: Because sometimes you might put a video out and the

881
00:42:13,760 --> 00:42:16,759
Speaker 4: ads that are on the video might be competition for

882
00:42:17,080 --> 00:42:18,360
Speaker 4: the actual video, you know.

883
00:42:18,320 --> 00:42:18,840
Speaker 6: What I'm saying.

884
00:42:18,960 --> 00:42:22,840
Speaker 4: So so yeah, I noticed that with YouTube like something,

885
00:42:22,960 --> 00:42:27,960
Speaker 4: they'll run ads in a video that is like especially

886
00:42:27,960 --> 00:42:29,680
Speaker 4: like if you're trying to sell something or if you

887
00:42:29,760 --> 00:42:31,880
Speaker 4: have a product or something and it's like, now you

888
00:42:31,960 --> 00:42:35,000
Speaker 4: got you're actually running an ad for somebody else that's

889
00:42:35,000 --> 00:42:36,680
Speaker 4: doing the same exact thing that just talks about in

890
00:42:36,719 --> 00:42:37,280
Speaker 4: the video.

891
00:42:37,160 --> 00:42:39,839
Speaker 3: Right unbeknown to your right, but to the viewer, that's

892
00:42:39,840 --> 00:42:40,319
Speaker 3: going to happen.

893
00:42:41,320 --> 00:42:45,600
Speaker 6: Yeah, right, Yeah, I mean it's possible that that could happen,

894
00:42:45,680 --> 00:42:49,920
Speaker 6: but mainly people like they buy from people, so if

895
00:42:49,920 --> 00:42:51,680
Speaker 6: they're watching their video, they're most likely going to buy

896
00:42:51,680 --> 00:42:53,480
Speaker 6: from you anyways. But yeah, you could take the video

897
00:42:53,640 --> 00:42:57,839
Speaker 6: the ads off if you wanted to, and then your own,

898
00:42:58,080 --> 00:43:00,080
Speaker 6: like you're subscribers watching and if it picks up, it

899
00:43:00,160 --> 00:43:02,439
Speaker 6: picks up. But I find that they have more an

900
00:43:02,440 --> 00:43:05,799
Speaker 6: incentive YouTube as a business to push videos that are

901
00:43:05,880 --> 00:43:08,879
Speaker 6: going to make them more money and also videos that

902
00:43:08,960 --> 00:43:11,560
Speaker 6: have longer watch times that keep people on their platform

903
00:43:11,640 --> 00:43:14,240
Speaker 6: because at the end of the day, like the CPM

904
00:43:14,400 --> 00:43:16,840
Speaker 6: is split, like the amount of money you get is

905
00:43:16,880 --> 00:43:19,319
Speaker 6: after YouTube gets their cut. So if you're making more money,

906
00:43:19,360 --> 00:43:22,160
Speaker 6: that means they're making more money.

907
00:43:22,280 --> 00:43:23,680
Speaker 5: Okay, So so.

908
00:43:25,360 --> 00:43:28,360
Speaker 4: All right, as far as like the revenue, and I

909
00:43:28,360 --> 00:43:29,960
Speaker 4: want to I'm glad you said that you don't rely

910
00:43:30,040 --> 00:43:31,799
Speaker 4: on that because there's more ways to make money off

911
00:43:31,880 --> 00:43:35,040
Speaker 4: YouTube and just add that's just like the first layer

912
00:43:35,360 --> 00:43:37,319
Speaker 4: what YouTuber is. It's just like any other thing. It's

913
00:43:37,320 --> 00:43:39,440
Speaker 4: a platform where you reach a bunch of people. So

914
00:43:39,520 --> 00:43:42,640
Speaker 4: through that you can do brand partnerships, you can promote

915
00:43:42,680 --> 00:43:46,200
Speaker 4: your own products, you can do a variety of different things. So,

916
00:43:46,640 --> 00:43:48,680
Speaker 4: how are some other revenue things that, like you personally

917
00:43:48,760 --> 00:43:52,600
Speaker 4: utilize the UC other YouTube YouTubers utilize outside of just

918
00:43:52,719 --> 00:43:54,440
Speaker 4: regular ads that YouTube provides.

919
00:43:55,719 --> 00:43:59,120
Speaker 6: Yeah, so I definitely make sure that I have enough

920
00:43:59,360 --> 00:44:02,480
Speaker 6: revenue and income coming in from other places because, like

921
00:44:02,480 --> 00:44:05,399
Speaker 6: I said, it's a toss up. And although I can

922
00:44:05,440 --> 00:44:08,840
Speaker 6: depend on the money coming in and like it's pretty consistent,

923
00:44:08,880 --> 00:44:11,839
Speaker 6: there's a theme throughout, you can't rely on it because

924
00:44:11,880 --> 00:44:14,439
Speaker 6: at any moment, YouTube can come back tomorrow and say like, hey,

925
00:44:15,360 --> 00:44:17,319
Speaker 6: everyone under a million, y'all don't get paid in a

926
00:44:17,360 --> 00:44:20,080
Speaker 6: war until you reach a million subscribers figure it out.

927
00:44:20,640 --> 00:44:24,480
Speaker 6: They probably won't because that's a little wild on their end,

928
00:44:24,520 --> 00:44:26,719
Speaker 6: but they have the option to do that. So I

929
00:44:26,760 --> 00:44:30,880
Speaker 6: make sure that I'm making money from other places for me.

930
00:44:31,360 --> 00:44:34,520
Speaker 6: I have my affiliate links that I put in the

931
00:44:34,520 --> 00:44:39,520
Speaker 6: description bar. I have my brand sponsorships, which is when

932
00:44:39,520 --> 00:44:41,319
Speaker 6: a brand reaches out to you and asks you to

933
00:44:41,360 --> 00:44:45,200
Speaker 6: promote their product or their brand for a fee. And

934
00:44:45,239 --> 00:44:47,440
Speaker 6: then I also use YouTube to drive traffic to my

935
00:44:47,480 --> 00:44:51,080
Speaker 6: two other online businesses, which is my hair extension company

936
00:44:51,160 --> 00:44:54,960
Speaker 6: and my business society company.

937
00:44:55,600 --> 00:44:58,439
Speaker 2: You know you said something just now as far as

938
00:44:58,520 --> 00:45:00,799
Speaker 2: the description that you put the links in description, I

939
00:45:00,800 --> 00:45:03,440
Speaker 2: think people overlook that and don't really understand the importance

940
00:45:03,440 --> 00:45:05,239
Speaker 2: of the description. I know you have a little like

941
00:45:05,280 --> 00:45:06,719
Speaker 2: a tip that you said, like you don't put a

942
00:45:06,760 --> 00:45:08,520
Speaker 2: link within the first three lines something like that.

943
00:45:08,560 --> 00:45:09,920
Speaker 3: Can you go into detail about that?

944
00:45:10,000 --> 00:45:15,120
Speaker 6: Yeah? Yeah, So once again, because it's YouTube's platform and

945
00:45:15,200 --> 00:45:18,759
Speaker 6: not yours, they have the discretion to push videos that

946
00:45:19,520 --> 00:45:23,080
Speaker 6: to not push videos that are sending traffic to other

947
00:45:23,320 --> 00:45:29,560
Speaker 6: external sites. So when your first three lines about the

948
00:45:29,600 --> 00:45:32,600
Speaker 6: full have a link to an external website, they're less

949
00:45:32,640 --> 00:45:35,040
Speaker 6: inclined to push the video. This is what I was

950
00:45:35,080 --> 00:45:37,440
Speaker 6: told from like a YouTube insider. I don't know how

951
00:45:37,480 --> 00:45:40,399
Speaker 6: true that is to this day or if YouTube has

952
00:45:40,480 --> 00:45:43,160
Speaker 6: changed that, because I do have like two videos that

953
00:45:43,200 --> 00:45:45,560
Speaker 6: have done pretty well and they have a link on

954
00:45:45,640 --> 00:45:48,239
Speaker 6: the top the top fold. But I was told this

955
00:45:48,280 --> 00:45:50,000
Speaker 6: from an insider, so I try to avoid it if

956
00:45:50,040 --> 00:45:52,080
Speaker 6: I can. It doesn't really make a difference for me

957
00:45:52,280 --> 00:45:54,440
Speaker 6: to put the links just a little bit lower. So

958
00:45:54,840 --> 00:45:56,600
Speaker 6: I tend to do that so that it doesn't kind

959
00:45:56,600 --> 00:45:58,800
Speaker 6: of like throw the algorithm off or whatnot.

960
00:46:00,120 --> 00:46:02,840
Speaker 4: So yeah, that's something that that people don't fully understand

961
00:46:02,880 --> 00:46:05,840
Speaker 4: so many different things with YouTube. It's like this, you

962
00:46:05,880 --> 00:46:08,600
Speaker 4: can just have like a three hour situation about that.

963
00:46:08,680 --> 00:46:09,920
Speaker 4: But I want to ask you before we go to

964
00:46:09,960 --> 00:46:14,480
Speaker 4: the next day blog. A lot of people are doing

965
00:46:14,520 --> 00:46:17,239
Speaker 4: blogs and even un legions and people say like we

966
00:46:17,239 --> 00:46:18,840
Speaker 4: should do blogs and things of that nature, like a

967
00:46:18,920 --> 00:46:21,120
Speaker 4: video blog like just a day and of life. So

968
00:46:21,160 --> 00:46:22,600
Speaker 4: how do you do you think it's a good idea

969
00:46:22,640 --> 00:46:25,080
Speaker 4: for like people that have like they're putting out consistent

970
00:46:25,080 --> 00:46:27,880
Speaker 4: content because some people say, like the blog allows you

971
00:46:28,440 --> 00:46:30,960
Speaker 4: people to see like the personal side of you and

972
00:46:31,200 --> 00:46:33,120
Speaker 4: such a different things, and it's like it's like a

973
00:46:33,160 --> 00:46:34,600
Speaker 4: young own reality show kind of.

974
00:46:34,680 --> 00:46:37,040
Speaker 5: So what's your thoughts on blogs?

975
00:46:37,560 --> 00:46:39,680
Speaker 6: So I think blogs are a good idea if you're

976
00:46:39,680 --> 00:46:42,319
Speaker 6: trying to be a blogger or if you've already established

977
00:46:42,320 --> 00:46:47,360
Speaker 6: an audience, because ultimately this generation we like solution based content.

978
00:46:47,560 --> 00:46:50,920
Speaker 6: That's what everybody's after right now, you're after me everybody

979
00:46:51,200 --> 00:46:53,160
Speaker 6: Like when you watch a video, you're trying to gauge

980
00:46:53,400 --> 00:46:57,279
Speaker 6: something from it, right, So if you're making content that

981
00:46:57,480 --> 00:47:01,600
Speaker 6: is even like family, you know, when people watch that,

982
00:47:01,640 --> 00:47:03,680
Speaker 6: they feel like they're a part of the family, that's

983
00:47:03,719 --> 00:47:06,080
Speaker 6: the value that you're getting from it. For people who

984
00:47:06,160 --> 00:47:08,560
Speaker 6: do hair tutorials, that's the value. You're teaching people how

985
00:47:08,560 --> 00:47:10,920
Speaker 6: to do their hair. Make up tutorials, you're teaching them

986
00:47:10,960 --> 00:47:12,840
Speaker 6: how to do makeup. But like you don't have to

987
00:47:12,840 --> 00:47:16,880
Speaker 6: be teaching anything if you're providing some sort of value.

988
00:47:16,920 --> 00:47:20,560
Speaker 6: If you are a you do comedy skits, that's the

989
00:47:20,640 --> 00:47:23,759
Speaker 6: value that you provide there. Your people are coming to

990
00:47:23,800 --> 00:47:27,560
Speaker 6: your videos for comedic relief, And if you're blogging, you're

991
00:47:27,600 --> 00:47:31,080
Speaker 6: trying to make people feel a sense of belonging and

992
00:47:31,160 --> 00:47:33,080
Speaker 6: like they're a part of whatever it is that you've

993
00:47:33,080 --> 00:47:36,520
Speaker 6: got going on. So like with couple channels or even

994
00:47:36,560 --> 00:47:40,000
Speaker 6: family channels, you might watch an episode and you're like, oh,

995
00:47:40,200 --> 00:47:42,719
Speaker 6: but what was this, Like what was the reason? But

996
00:47:42,880 --> 00:47:45,839
Speaker 6: to somebody else, they're very committed, and those channels tend

997
00:47:45,880 --> 00:47:49,680
Speaker 6: to have very loyal audiences too, because they they're invested

998
00:47:49,840 --> 00:47:53,040
Speaker 6: in that relationship, they're invested in that family, and they

999
00:47:53,040 --> 00:47:55,080
Speaker 6: feel like they're a part of the family, a couple

1000
00:47:55,200 --> 00:47:59,120
Speaker 6: of friend to the couple. So if you're blogging and

1001
00:47:59,160 --> 00:48:01,520
Speaker 6: you already have an audience, it kind of makes your

1002
00:48:01,560 --> 00:48:04,760
Speaker 6: audience feel like they're a part of what you're doing already,

1003
00:48:04,920 --> 00:48:07,279
Speaker 6: Like they watch your podcast, they see you guys do

1004
00:48:07,320 --> 00:48:11,720
Speaker 6: all these cool things. You guys are pretty stand up guys,

1005
00:48:12,120 --> 00:48:13,880
Speaker 6: so they want to know what is the behind the

1006
00:48:13,920 --> 00:48:15,520
Speaker 6: scenes and what does that look like. And that's the

1007
00:48:15,560 --> 00:48:18,080
Speaker 6: value that you provide there, because you've already kind of

1008
00:48:19,000 --> 00:48:21,480
Speaker 6: built up your audience. But when you're just coming straight

1009
00:48:21,520 --> 00:48:24,919
Speaker 6: up up the bat and no one really knows who

1010
00:48:24,920 --> 00:48:26,560
Speaker 6: you are. If you're going to be a blogger, stick

1011
00:48:26,640 --> 00:48:28,720
Speaker 6: to that because then people are going to be invested

1012
00:48:28,800 --> 00:48:33,160
Speaker 6: in you and your life and you're a lifestyle blogger.

1013
00:48:33,440 --> 00:48:37,520
Speaker 6: But if you're going to be doing like couple praying, couple, challenge, couple,

1014
00:48:37,560 --> 00:48:39,480
Speaker 6: this couple, that couple, cup couple, and then all of

1015
00:48:39,520 --> 00:48:42,520
Speaker 6: a sudden you're doing vlogs on your own and you're like, hey, guys,

1016
00:48:42,520 --> 00:48:44,879
Speaker 6: so I'm out with the boys, yes writing nights. People

1017
00:48:44,880 --> 00:48:46,319
Speaker 6: are going to be like, I didn't sign up for this.

1018
00:48:46,640 --> 00:48:48,240
Speaker 6: I don't care about what you're doing with the boys,

1019
00:48:48,280 --> 00:48:50,080
Speaker 6: Like where's your girl at that's what we're trying to

1020
00:48:50,080 --> 00:48:51,760
Speaker 6: watch because they feel like they're a part of your couple.

1021
00:48:51,840 --> 00:48:54,200
Speaker 6: So if you're trying to be a lifestyle blogger, just

1022
00:48:54,320 --> 00:48:57,239
Speaker 6: stay consistent and stick to that. But if you've already

1023
00:48:57,239 --> 00:48:59,320
Speaker 6: built up an audience and you're trying to do blogging,

1024
00:48:59,320 --> 00:49:01,160
Speaker 6: it's more so behind the scene, and that's the value

1025
00:49:01,160 --> 00:49:02,719
Speaker 6: that people are getting from that. They want to see,

1026
00:49:02,760 --> 00:49:06,200
Speaker 6: like what is what do you guys do behind this

1027
00:49:06,440 --> 00:49:07,800
Speaker 6: big empire that you built?

1028
00:49:09,000 --> 00:49:11,200
Speaker 3: Oh eyl story, Yeah for sure.

1029
00:49:12,440 --> 00:49:14,120
Speaker 4: So that was a lot And the last second, we're

1030
00:49:14,120 --> 00:49:16,600
Speaker 4: going to talk about your other businesses that you have.

1031
00:49:16,719 --> 00:49:19,440
Speaker 4: The hair extension I'm interested to know about that, and

1032
00:49:19,520 --> 00:49:22,040
Speaker 4: then also your society that.

1033
00:49:22,040 --> 00:49:29,720
Speaker 3: You have a good girl going friends.

1034
00:49:31,040 --> 00:49:33,440
Speaker 5: Let's do it to that next, all right, So in

1035
00:49:33,480 --> 00:49:35,239
Speaker 5: the last segment, I want to talk about three different things.

1036
00:49:35,239 --> 00:49:37,200
Speaker 4: But this is another thing that we haven't talked about yet.

1037
00:49:37,200 --> 00:49:39,000
Speaker 4: And I know we have a lot of women that

1038
00:49:39,120 --> 00:49:42,680
Speaker 4: listen to euy L. So you have a hair extension company,

1039
00:49:42,719 --> 00:49:43,440
Speaker 4: you can you talk about that?

1040
00:49:44,360 --> 00:49:48,920
Speaker 6: Yeah? So my hair extension company is Trophy Life Hair Extensions.

1041
00:49:48,960 --> 00:49:52,480
Speaker 6: So it's basically for the everyday boss babe looking on

1042
00:49:53,360 --> 00:49:58,439
Speaker 6: working towards maintaining or attaining their best trophy life. So

1043
00:49:58,560 --> 00:50:02,200
Speaker 6: I started that when I was in university. I started

1044
00:50:02,239 --> 00:50:04,520
Speaker 6: with less than one hundred dollars. I did make a

1045
00:50:04,600 --> 00:50:06,920
Speaker 6: video on that. That video did pretty well as well,

1046
00:50:06,960 --> 00:50:10,799
Speaker 6: but I basically talked about the ins and outs of

1047
00:50:10,880 --> 00:50:14,480
Speaker 6: how I started, how I got the online presence going,

1048
00:50:14,840 --> 00:50:18,360
Speaker 6: and how I've been able to drive traffic using affiliate

1049
00:50:18,400 --> 00:50:21,439
Speaker 6: marketing with that. So that's been doing pretty well as well.

1050
00:50:21,480 --> 00:50:22,880
Speaker 6: It's my little online baby.

1051
00:50:23,280 --> 00:50:24,879
Speaker 3: Is that something you were naturally doing?

1052
00:50:24,920 --> 00:50:26,840
Speaker 2: Like you were using these products and people kept asking

1053
00:50:26,840 --> 00:50:28,440
Speaker 2: you or is this something that you kind.

1054
00:50:28,280 --> 00:50:28,960
Speaker 3: Of wanted to do all?

1055
00:50:30,239 --> 00:50:33,399
Speaker 6: Yeah, So what happened was I was doing a lot

1056
00:50:33,400 --> 00:50:38,440
Speaker 6: of brand deals for YouTube for hair companies, which I

1057
00:50:38,520 --> 00:50:41,320
Speaker 6: did want to talk a little bit about as well

1058
00:50:41,360 --> 00:50:43,680
Speaker 6: with because that's something that I always try to tell

1059
00:50:43,760 --> 00:50:47,799
Speaker 6: creators when it comes to like reaching out or like

1060
00:50:47,880 --> 00:50:50,080
Speaker 6: working with brands and stuff. But I was working with

1061
00:50:50,120 --> 00:50:52,120
Speaker 6: a lot of these hair extension companies and I just

1062
00:50:52,280 --> 00:50:56,239
Speaker 6: was like not really feeling their like customer service or

1063
00:50:56,320 --> 00:50:59,719
Speaker 6: like just the fact that they would kind of sell

1064
00:50:59,760 --> 00:51:03,040
Speaker 6: any think like they would sell me good quality extensions

1065
00:51:03,080 --> 00:51:07,000
Speaker 6: and then sell whatever to the customers, So I just

1066
00:51:07,160 --> 00:51:10,480
Speaker 6: ended up starting my own and I was already interested in.

1067
00:51:10,520 --> 00:51:12,880
Speaker 6: Hair extensions is something that I wear and I was

1068
00:51:13,000 --> 00:51:15,759
Speaker 6: interested in and I was familiar with. So it was

1069
00:51:15,920 --> 00:51:18,080
Speaker 6: pretty easy for me to start it because I knew

1070
00:51:18,280 --> 00:51:20,479
Speaker 6: what the target audience would look like and what they

1071
00:51:21,000 --> 00:51:22,759
Speaker 6: what they like because it was basically me.

1072
00:51:23,640 --> 00:51:26,000
Speaker 5: So do you do you have? Is it your own

1073
00:51:26,040 --> 00:51:29,000
Speaker 5: hair sensis or it's just like strictly affiliates for other companies.

1074
00:51:30,160 --> 00:51:33,600
Speaker 6: No, it's my own hair extension company. And then I

1075
00:51:33,760 --> 00:51:39,520
Speaker 6: use affiliate marketing to promote my I don't really spend

1076
00:51:39,600 --> 00:51:44,080
Speaker 6: much dollars for marketing, but I use affiliate.

1077
00:51:43,719 --> 00:51:48,680
Speaker 4: Codes or affiliates for other people. That's promoting your your product. Yeah, exactly,

1078
00:51:48,920 --> 00:51:49,440
Speaker 4: why is that?

1079
00:51:49,520 --> 00:51:49,719
Speaker 3: Why?

1080
00:51:49,960 --> 00:51:53,839
Speaker 5: What's your let's talk about that. Why have you chose

1081
00:51:53,920 --> 00:51:56,200
Speaker 5: to go that route as far as marketing affiliate everybody's

1082
00:51:56,239 --> 00:51:59,960
Speaker 5: not familiar. Affiliates is when you give somebody your percentage

1083
00:52:00,080 --> 00:52:02,640
Speaker 5: and they're actually promoting your product and then every product

1084
00:52:02,719 --> 00:52:04,839
Speaker 5: that they sell, they get a percentage off of that

1085
00:52:04,880 --> 00:52:08,960
Speaker 5: product that sold. So why have you found that to

1086
00:52:09,080 --> 00:52:11,920
Speaker 5: be something that you really have doubled down on as

1087
00:52:11,960 --> 00:52:13,920
Speaker 5: far as instead of like just marketing.

1088
00:52:14,760 --> 00:52:18,439
Speaker 6: So when I first started, that was the best way

1089
00:52:18,440 --> 00:52:20,440
Speaker 6: for me to do it because I didn't know how

1090
00:52:20,520 --> 00:52:24,840
Speaker 6: else to promote it. I didn't have a budget to

1091
00:52:24,880 --> 00:52:27,279
Speaker 6: pay influencers to wear the hair, so I was like,

1092
00:52:27,320 --> 00:52:29,800
Speaker 6: I'm not going to send you here, but if you

1093
00:52:29,880 --> 00:52:32,719
Speaker 6: promote it and you make money, you'll get money too.

1094
00:52:33,040 --> 00:52:35,720
Speaker 6: It's actually a little bit better because you don't gotta

1095
00:52:36,440 --> 00:52:38,120
Speaker 6: buy the hair, you don't have to make away, you

1096
00:52:38,160 --> 00:52:41,440
Speaker 6: don't have to make any side of any sort of content.

1097
00:52:41,840 --> 00:52:44,600
Speaker 6: Just promote it and you'll make money, like indefinitely. So

1098
00:52:44,640 --> 00:52:46,680
Speaker 6: long as your code's making money, you're making money, so

1099
00:52:46,719 --> 00:52:49,120
Speaker 6: it's passive income for you. So I pitched it like

1100
00:52:49,200 --> 00:52:51,279
Speaker 6: that and then it ended up being pretty lucrative and

1101
00:52:51,320 --> 00:52:54,040
Speaker 6: I stuck to it. So one of the one of

1102
00:52:54,120 --> 00:52:56,600
Speaker 6: my largest affiliates, he's a man and he runs like

1103
00:52:56,600 --> 00:52:59,960
Speaker 6: a black love page, so a lot of his art

1104
00:53:00,000 --> 00:53:03,400
Speaker 6: adiences black women. So he promotes it on his page

1105
00:53:03,480 --> 00:53:06,920
Speaker 6: and it gets traffic and he makes money off of it.

1106
00:53:06,960 --> 00:53:08,440
Speaker 6: I make money off of it and I don't have

1107
00:53:08,560 --> 00:53:12,319
Speaker 6: to pay influencers for it. But I think growth will

1108
00:53:12,320 --> 00:53:16,040
Speaker 6: probably will get into influencer marketing. But that just ended

1109
00:53:16,120 --> 00:53:17,759
Speaker 6: up working out for me. So that's what I ended

1110
00:53:17,840 --> 00:53:18,520
Speaker 6: up sticking with.

1111
00:53:19,680 --> 00:53:22,239
Speaker 4: Yeah, I think I think that's important influenced because it's

1112
00:53:22,239 --> 00:53:23,480
Speaker 4: like a lot of times you try to keep one

1113
00:53:23,520 --> 00:53:26,960
Speaker 4: hundred percent of the process and you're losing a big

1114
00:53:27,280 --> 00:53:29,759
Speaker 4: portion of people that you can't reach, and it's like

1115
00:53:29,880 --> 00:53:32,359
Speaker 4: these people are customers that you wouldn't have had.

1116
00:53:33,080 --> 00:53:35,200
Speaker 5: So, yeah, even if you' keeping fifty percent, that's fifty

1117
00:53:35,200 --> 00:53:38,520
Speaker 5: percent is fifty cents you would have never had because

1118
00:53:38,600 --> 00:53:41,960
Speaker 5: the people that are coming in are coming in on

1119
00:53:42,080 --> 00:53:44,320
Speaker 5: the strength of somebody else's platform.

1120
00:53:44,360 --> 00:53:47,080
Speaker 3: Fifty percent of sounds better than one hundred percent of nothing.

1121
00:53:47,440 --> 00:53:49,600
Speaker 3: You never forget that, never foregear that.

1122
00:53:49,920 --> 00:53:52,200
Speaker 6: But it's also pretty tricky, like you have to do

1123
00:53:52,280 --> 00:53:54,879
Speaker 6: your research when it comes to influencer marketing because it's

1124
00:53:54,920 --> 00:53:58,000
Speaker 6: not cheap to promote with influencers, and you have to

1125
00:53:58,000 --> 00:53:59,600
Speaker 6: make sure that you're going to get a return on

1126
00:53:59,640 --> 00:54:02,160
Speaker 6: your smith. But the thing is not a lot of

1127
00:54:02,160 --> 00:54:06,319
Speaker 6: people are too transparent with their their conversions, right, and

1128
00:54:06,400 --> 00:54:09,440
Speaker 6: even if they do get a lot of traffic and

1129
00:54:09,640 --> 00:54:13,719
Speaker 6: audience is different from potential clients. So although they might

1130
00:54:13,760 --> 00:54:15,920
Speaker 6: have a lot of likes a lot of collaps doesn't

1131
00:54:15,920 --> 00:54:19,040
Speaker 6: necessarily mean that they'll have a lot of people who

1132
00:54:19,239 --> 00:54:21,520
Speaker 6: are willing to purchase off of the strength of someone

1133
00:54:21,560 --> 00:54:24,240
Speaker 6: else's influence, so kind of have to do your research.

1134
00:54:24,360 --> 00:54:26,000
Speaker 6: Sometimes it's going to be ahead of the miss or

1135
00:54:26,560 --> 00:54:29,600
Speaker 6: sometimes it's actually lucrative and you've hit a big jack pot,

1136
00:54:29,680 --> 00:54:31,320
Speaker 6: but it's it's all research.

1137
00:54:31,880 --> 00:54:34,879
Speaker 2: So you have a brand partnership and maybe you don't

1138
00:54:34,920 --> 00:54:37,040
Speaker 2: anymore of a pretty little thing in fashion Nova.

1139
00:54:38,400 --> 00:54:42,440
Speaker 3: Yeah, soot.

1140
00:54:44,160 --> 00:54:48,560
Speaker 6: So I my first video I did with Dashianova. At

1141
00:54:48,600 --> 00:54:50,560
Speaker 6: the time, I think I had like ten thousand subscribers.

1142
00:54:50,560 --> 00:54:53,600
Speaker 6: So I ended up doing it with them for free,

1143
00:54:53,800 --> 00:54:56,359
Speaker 6: my first brand partnership with them because at the time,

1144
00:54:56,520 --> 00:55:01,480
Speaker 6: I like never shopped at Fashionova before. I still haven't

1145
00:55:01,600 --> 00:55:03,720
Speaker 6: ever shopped at Fashion Oga, like with my own money,

1146
00:55:04,800 --> 00:55:07,520
Speaker 6: but I wanted to try out their clothes and my

1147
00:55:07,600 --> 00:55:09,360
Speaker 6: channel was smaller, so I ended up doing it for

1148
00:55:09,440 --> 00:55:12,000
Speaker 6: them for free. And then as my channel grew, I

1149
00:55:12,040 --> 00:55:16,320
Speaker 6: set out my fee and they weren't able. Well, initially

1150
00:55:16,360 --> 00:55:17,799
Speaker 6: they were able to meet it. So we were doing

1151
00:55:17,800 --> 00:55:19,839
Speaker 6: a few videos with my feet and as I grew

1152
00:55:19,880 --> 00:55:21,480
Speaker 6: some more on my feet grew, they were like, nah,

1153
00:55:21,480 --> 00:55:22,839
Speaker 6: we don't have a budget. I was like, all right,

1154
00:55:22,920 --> 00:55:25,680
Speaker 6: and I'm not gonna work with you anymore. So I

1155
00:55:25,760 --> 00:55:28,200
Speaker 6: don't work that anymore. I still work with pretty little

1156
00:55:28,200 --> 00:55:31,920
Speaker 6: thing though. But basically they reached out to me and

1157
00:55:31,920 --> 00:55:32,840
Speaker 6: that's how that happened.

1158
00:55:33,280 --> 00:55:35,640
Speaker 5: Yeah, we spoke about fashion Over in the early early

1159
00:55:35,680 --> 00:55:38,080
Speaker 5: podcasts like an episode. Yeah, that's one of the things

1160
00:55:38,080 --> 00:55:39,840
Speaker 5: that they really did the blow up, and that was

1161
00:55:39,840 --> 00:55:42,040
Speaker 5: really like a real genius thing on their part is

1162
00:55:42,080 --> 00:55:45,959
Speaker 5: that they took a lot of micro influencers and yeah,

1163
00:55:46,640 --> 00:55:48,200
Speaker 5: a lot of them didn't even get paid at all.

1164
00:55:48,280 --> 00:55:50,480
Speaker 5: They just got to wear that the product, and they

1165
00:55:50,480 --> 00:55:52,280
Speaker 5: made it kind of like like a badge of honor,

1166
00:55:52,400 --> 00:55:54,200
Speaker 5: like oh you get to have a fashion over thing,

1167
00:55:54,239 --> 00:55:55,879
Speaker 5: and it's like okay, well they paid it a little

1168
00:55:55,880 --> 00:55:59,240
Speaker 5: bit as opposed to just dumping all of your budget

1169
00:55:59,360 --> 00:56:02,080
Speaker 5: on one in fluencer and just hoping that works. Because

1170
00:56:02,120 --> 00:56:03,880
Speaker 5: I don't forget the micro influence.

1171
00:56:04,000 --> 00:56:06,560
Speaker 4: And that's important too for people in business, Like somebody

1172
00:56:06,560 --> 00:56:10,080
Speaker 4: has five ten thousand, you know, fifteen thousand followers, Like

1173
00:56:10,160 --> 00:56:13,320
Speaker 4: that's you know, fifteen thousand people. It's not Jennifer Lopez,

1174
00:56:13,960 --> 00:56:17,160
Speaker 4: but you know a lot of those equal Jennifer Lopez.

1175
00:56:17,160 --> 00:56:19,880
Speaker 4: In that fashion Over. They did it probably the best.

1176
00:56:19,960 --> 00:56:21,200
Speaker 3: That's to go out less.

1177
00:56:21,480 --> 00:56:23,480
Speaker 5: Yeah, as far as their marketing campaign, and they have

1178
00:56:23,680 --> 00:56:30,560
Speaker 5: millions of micro influencers wearing their products and now they're

1179
00:56:30,600 --> 00:56:32,240
Speaker 5: you know, non figure company.

1180
00:56:33,239 --> 00:56:37,200
Speaker 6: Really yeah, but a lot of micro influencers. I think

1181
00:56:37,200 --> 00:56:42,840
Speaker 6: they underestimate the importance of their audience and the importance

1182
00:56:42,920 --> 00:56:45,719
Speaker 6: of their platform, so they're willing to take on the

1183
00:56:46,640 --> 00:56:49,160
Speaker 6: partnerships for free. Like I did my first one for

1184
00:56:49,200 --> 00:56:52,640
Speaker 6: free because I'm like, oh, okay, I mean I have

1185
00:56:52,760 --> 00:56:55,680
Speaker 6: ten thousand subscribers, Like it's not a lot. They're probably

1186
00:56:55,680 --> 00:56:58,400
Speaker 6: not going to make enough money off of my videos anyways.

1187
00:56:58,520 --> 00:57:00,560
Speaker 6: But it wasn't until I started using matchings that I

1188
00:57:00,560 --> 00:57:03,080
Speaker 6: was able to kind of see how much I'm making

1189
00:57:03,120 --> 00:57:06,399
Speaker 6: these companies they when I partner with them. And once

1190
00:57:06,440 --> 00:57:08,560
Speaker 6: I saw that, I was like, yeah, my presents are

1191
00:57:08,560 --> 00:57:12,719
Speaker 6: going up. And I'm never doing any pay or any

1192
00:57:12,800 --> 00:57:16,760
Speaker 6: sponsorship for free for these companies because like I'll have

1193
00:57:16,800 --> 00:57:18,800
Speaker 6: girls reach out to me and they have like two

1194
00:57:18,880 --> 00:57:22,880
Speaker 6: hundred thousand followers on Instagram and stuff, and they're like,

1195
00:57:23,240 --> 00:57:28,080
Speaker 6: I'm looking for ways to monetize my platform, Like how

1196
00:57:28,120 --> 00:57:29,600
Speaker 6: do I do this? And I'm like, you're doing all

1197
00:57:29,640 --> 00:57:34,600
Speaker 6: these paid promotions and all this advertisement for free. It's

1198
00:57:34,680 --> 00:57:36,600
Speaker 6: not right. It doesn't make sense. And I think a

1199
00:57:36,640 --> 00:57:40,320
Speaker 6: lot of creatives have a hard time putting a monetary

1200
00:57:40,480 --> 00:57:43,240
Speaker 6: value on what they do because they're like, well, I

1201
00:57:43,240 --> 00:57:45,280
Speaker 6: would do this for free. Anyways, it's fun, and it's

1202
00:57:45,320 --> 00:57:47,400
Speaker 6: like that's great, and I'm really happy for you that

1203
00:57:47,440 --> 00:57:49,800
Speaker 6: you would do this for fun. But it comes a

1204
00:57:49,840 --> 00:57:51,840
Speaker 6: time you need to take off your creative hat and

1205
00:57:51,880 --> 00:57:54,040
Speaker 6: put on your business hat and recognize that you need

1206
00:57:54,080 --> 00:57:56,320
Speaker 6: to be compensated for the amount of effort that you

1207
00:57:56,360 --> 00:57:58,520
Speaker 6: put into your videos. Because YouTube is actually a lot

1208
00:57:58,600 --> 00:58:01,400
Speaker 6: of effort. It's a lot of work. So to just

1209
00:58:01,480 --> 00:58:03,640
Speaker 6: do it for free because you know you would do

1210
00:58:03,720 --> 00:58:05,440
Speaker 6: it for free doesn't mean that you should do it

1211
00:58:05,480 --> 00:58:05,880
Speaker 6: for free.

1212
00:58:06,960 --> 00:58:08,280
Speaker 5: So what did you say, magic link?

1213
00:58:09,560 --> 00:58:14,160
Speaker 6: Yeah, so I use magic links to see how many

1214
00:58:14,200 --> 00:58:19,120
Speaker 6: people buy. It's a website, they might have an app,

1215
00:58:19,120 --> 00:58:21,439
Speaker 6: but I use it on desktop and it basically lets

1216
00:58:21,440 --> 00:58:25,200
Speaker 6: you know how many people have bought your product and

1217
00:58:25,240 --> 00:58:29,640
Speaker 6: how much they've spent, so based off of your ad. Basically,

1218
00:58:30,720 --> 00:58:33,800
Speaker 6: let's say preyload thing sends me something and I lead

1219
00:58:33,840 --> 00:58:35,680
Speaker 6: the link in the description bar to what it is

1220
00:58:35,760 --> 00:58:38,240
Speaker 6: that I'm wearing or in the tryal hall I put

1221
00:58:38,280 --> 00:58:40,760
Speaker 6: in the description bar, someone clicks it and off of

1222
00:58:41,240 --> 00:58:44,920
Speaker 6: that click they buy it. Then Magical Planks will let

1223
00:58:44,920 --> 00:58:49,040
Speaker 6: me know that this is how much they paid or

1224
00:58:49,080 --> 00:58:50,880
Speaker 6: this is how much they spent with prayload thing. So

1225
00:58:50,880 --> 00:58:54,560
Speaker 6: maybe they only bought one I only advertised one shirt,

1226
00:58:54,560 --> 00:58:57,720
Speaker 6: but they ended up buying like six hundred dollars worth

1227
00:58:57,720 --> 00:59:01,360
Speaker 6: of products, So that lets me know that off of

1228
00:59:01,400 --> 00:59:04,640
Speaker 6: my ad okay, at least one person spent six hundred

1229
00:59:04,640 --> 00:59:07,840
Speaker 6: dollars based off of this one video, but it's always

1230
00:59:07,920 --> 00:59:11,040
Speaker 6: way more than just one person, and they most often

1231
00:59:11,200 --> 00:59:14,560
Speaker 6: don't just buy that one thing, they buy multiple things.

1232
00:59:14,840 --> 00:59:17,200
Speaker 6: And then also magic Links gives you a percentage as well.

1233
00:59:17,240 --> 00:59:21,080
Speaker 6: You get a commission off with every every purchase that's made,

1234
00:59:21,080 --> 00:59:24,000
Speaker 6: so you get your payment from you get your brand

1235
00:59:24,000 --> 00:59:27,200
Speaker 6: deal payment, you get your absence payment, and then you

1236
00:59:27,200 --> 00:59:32,600
Speaker 6: also get payment from the Magic Links commission Wow checks.

1237
00:59:32,680 --> 00:59:34,320
Speaker 5: So how much money did you find out it you

1238
00:59:34,360 --> 00:59:35,280
Speaker 5: was making fashion over.

1239
00:59:37,360 --> 00:59:41,680
Speaker 6: Well, Fashionova isn't on Magic Links, but in comparison with

1240
00:59:41,960 --> 00:59:44,400
Speaker 6: because that's another thing with Magic Links, it's only for

1241
00:59:44,600 --> 00:59:50,840
Speaker 6: certain websites and certain retailers, so they're not on fashion Nova.

1242
00:59:50,960 --> 00:59:53,720
Speaker 6: Fashion Nova isn't on magic links. But at the same

1243
00:59:53,760 --> 00:59:55,640
Speaker 6: time I was doing Fashion Nova, I also was doing

1244
00:59:55,680 --> 00:59:57,280
Speaker 6: pretty little things, so I was able to kind of

1245
00:59:57,320 --> 00:59:59,440
Speaker 6: gauge and get an understanding. I'm like, Okay, this is

1246
00:59:59,560 --> 01:00:04,080
Speaker 6: probably a ballpark around how much I'm making gosh, but

1247
01:00:04,200 --> 01:00:07,480
Speaker 6: based off of what I was making on for Livings.

1248
01:00:07,520 --> 01:00:10,080
Speaker 3: Okay, speaking of platforms, let's talk.

1249
01:00:10,360 --> 01:00:12,080
Speaker 6: I don't even think I answered that it was a

1250
01:00:12,120 --> 01:00:16,840
Speaker 6: few thousand per video, but in the five figure range.

1251
01:00:17,080 --> 01:00:19,160
Speaker 3: Five figures take that.

1252
01:00:19,600 --> 01:00:22,400
Speaker 2: So let's talk about platforms and let's get into Good

1253
01:00:22,400 --> 01:00:24,080
Speaker 2: Girls Going Forward society.

1254
01:00:24,240 --> 01:00:25,800
Speaker 3: Can you tell us what this is all about? What's

1255
01:00:25,840 --> 01:00:26,320
Speaker 3: going on with this?

1256
01:00:27,360 --> 01:00:33,360
Speaker 6: Yeah? So it's a personal development and business support members

1257
01:00:33,480 --> 01:00:37,760
Speaker 6: only society. So it's basically going to be three components community,

1258
01:00:38,160 --> 01:00:42,120
Speaker 6: it's also resources and tools, and then it's education, so

1259
01:00:42,600 --> 01:00:45,840
Speaker 6: it's there's going to be live webinars and Q and

1260
01:00:45,880 --> 01:00:50,440
Speaker 6: a's and workshops with industry professionals across different industries to

1261
01:00:50,480 --> 01:00:54,400
Speaker 6: help people develop in their business and also develop personally

1262
01:00:54,440 --> 01:00:58,320
Speaker 6: as well, something that since I started to have kind

1263
01:00:58,360 --> 01:01:01,240
Speaker 6: of been getting requested do. But as of lately, when

1264
01:01:01,240 --> 01:01:06,160
Speaker 6: I really started making the more personal development type content,

1265
01:01:06,200 --> 01:01:08,720
Speaker 6: I've gotten a lot of questions to do and request you.

1266
01:01:08,840 --> 01:01:11,440
Speaker 6: And initially I was so scared to do it. I'm like,

1267
01:01:11,560 --> 01:01:14,720
Speaker 6: that's so much responsibility. I don't want to take that on.

1268
01:01:15,560 --> 01:01:18,320
Speaker 6: But you know, I thought about it, I prayed about it,

1269
01:01:18,440 --> 01:01:23,080
Speaker 6: did my research, and through research and you know, educating yourself,

1270
01:01:23,480 --> 01:01:25,720
Speaker 6: I was more confident in what it is that I

1271
01:01:25,760 --> 01:01:28,200
Speaker 6: could provide. And I'm really confident the value that it's

1272
01:01:28,240 --> 01:01:31,040
Speaker 6: going to provide because I understand the value of having

1273
01:01:31,080 --> 01:01:34,280
Speaker 6: a community. When you're trying to do something you always

1274
01:01:35,080 --> 01:01:37,160
Speaker 6: that is like you can't even put a dollar amount

1275
01:01:37,280 --> 01:01:39,440
Speaker 6: on like having people around you who are doing the

1276
01:01:39,440 --> 01:01:41,240
Speaker 6: same thing. So when I first started and I was

1277
01:01:41,240 --> 01:01:44,200
Speaker 6: making money online, all of my friends were not checking

1278
01:01:44,240 --> 01:01:47,120
Speaker 6: for it. No one was checking for it. My family

1279
01:01:47,200 --> 01:01:49,520
Speaker 6: definitely was not checking for it. It that like why

1280
01:01:49,560 --> 01:01:52,680
Speaker 6: you keep playing on this internet. You're so annoying. So

1281
01:01:52,920 --> 01:01:56,120
Speaker 6: having other people who understand you know where you're trying

1282
01:01:56,160 --> 01:02:00,320
Speaker 6: to go is so beneficial. So now that you know

1283
01:02:00,360 --> 01:02:04,600
Speaker 6: I'm making money and I'm making certain moves financially for myself,

1284
01:02:04,840 --> 01:02:06,760
Speaker 6: I bought my house at twenty five. People are like,

1285
01:02:06,800 --> 01:02:08,400
Speaker 6: how you bought a house at twenty five and you

1286
01:02:08,600 --> 01:02:11,200
Speaker 6: just like graduated from school. Not so long ago, I'm

1287
01:02:11,200 --> 01:02:14,680
Speaker 6: like the internet. I was making money on the internet.

1288
01:02:14,960 --> 01:02:17,200
Speaker 6: People like now they're trying to listen and now they're

1289
01:02:17,200 --> 01:02:19,400
Speaker 6: trying to pay attention. So it's so important to have

1290
01:02:19,520 --> 01:02:21,880
Speaker 6: people who understand where you're trying to go, and you

1291
01:02:21,920 --> 01:02:24,280
Speaker 6: can bounce ideas off of them, you can refer to

1292
01:02:24,320 --> 01:02:28,840
Speaker 6: them for advice and just community. There's like so much

1293
01:02:28,920 --> 01:02:30,320
Speaker 6: benefit and value in that.

1294
01:02:30,880 --> 01:02:33,560
Speaker 4: Now that's extremely important and we see that at EIL University.

1295
01:02:33,600 --> 01:02:36,960
Speaker 4: I saw online educational platform and like, I'm private real

1296
01:02:37,080 --> 01:02:39,600
Speaker 4: estate group is crazy because it's like it's turned into

1297
01:02:39,680 --> 01:02:42,960
Speaker 4: just just everything a discussion board and people going in

1298
01:02:43,000 --> 01:02:45,440
Speaker 4: on Facebook and they talk about stocks, they talk about

1299
01:02:45,560 --> 01:02:48,280
Speaker 4: different and they ask questions like Hey, I'm trying to

1300
01:02:48,280 --> 01:02:50,520
Speaker 4: get my house remodeled, do you know any construction? And

1301
01:02:50,560 --> 01:02:54,040
Speaker 4: then it's just like so it's just turns that's extremely

1302
01:02:54,080 --> 01:02:57,120
Speaker 4: important as far as building that community, and especially if

1303
01:02:57,560 --> 01:02:59,640
Speaker 4: you're trying to figure things out on yourself by yourself,

1304
01:02:59,640 --> 01:03:02,280
Speaker 4: a lot you're gonna fail because even if you have

1305
01:03:02,360 --> 01:03:06,240
Speaker 4: all the information, you don't have to support. So the

1306
01:03:06,280 --> 01:03:10,000
Speaker 4: online communities is extremely streme. So is this going to

1307
01:03:10,040 --> 01:03:12,040
Speaker 4: be for only women or.

1308
01:03:14,480 --> 01:03:18,680
Speaker 6: Well, we're open to all genders, and I say all

1309
01:03:20,040 --> 01:03:23,560
Speaker 6: and then all ethnicity. It's a very diverse group, but

1310
01:03:23,800 --> 01:03:27,400
Speaker 6: predominantly my audience is a lot of females, So there

1311
01:03:27,440 --> 01:03:29,400
Speaker 6: are going to be like more females than men, but

1312
01:03:29,440 --> 01:03:32,640
Speaker 6: it's definitely open to everyone, all genders.

1313
01:03:32,440 --> 01:03:34,320
Speaker 4: And this is going to be for somebody that wants

1314
01:03:34,320 --> 01:03:37,080
Speaker 4: to be an entrepreneur, somebody that wants to make money online,

1315
01:03:37,120 --> 01:03:41,400
Speaker 4: somebody just a variety of different women or people in general.

1316
01:03:41,480 --> 01:03:46,960
Speaker 6: Yeah, so it's just like minded, ambitious people with entrepreneurial mindsets.

1317
01:03:47,160 --> 01:03:49,560
Speaker 6: So specifically for those who are trying to make that

1318
01:03:49,640 --> 01:03:52,520
Speaker 6: transition from being an employee to being your own boss

1319
01:03:52,520 --> 01:03:54,920
Speaker 6: full time, or just trying to start a side hustle,

1320
01:03:54,960 --> 01:03:56,880
Speaker 6: because I will say side hustles are not only for

1321
01:03:56,920 --> 01:03:58,560
Speaker 6: the people who are trying to quit their jobs, for

1322
01:03:58,640 --> 01:04:01,320
Speaker 6: the people whose jobs might be quitting them. And we

1323
01:04:01,400 --> 01:04:04,800
Speaker 6: know this economy that nothing's certain, So it's just people

1324
01:04:04,840 --> 01:04:09,800
Speaker 6: who are looking to create, design, plan and execute their

1325
01:04:09,920 --> 01:04:14,800
Speaker 6: dream life and using the internet specifically and using social

1326
01:04:14,880 --> 01:04:17,800
Speaker 6: media to make more money, using marketing tactics to make

1327
01:04:17,840 --> 01:04:21,840
Speaker 6: more money, also just to develop personally on a personal level.

1328
01:04:21,880 --> 01:04:26,160
Speaker 6: So it's just for people who are entrepreneurial, minded, ambitious,

1329
01:04:26,240 --> 01:04:28,880
Speaker 6: and it's a place for them to for us all

1330
01:04:28,920 --> 01:04:32,840
Speaker 6: actually to connect and to grow your businesses and grow

1331
01:04:32,840 --> 01:04:33,919
Speaker 6: as individuals as well.

1332
01:04:34,360 --> 01:04:37,200
Speaker 4: Yeah, and I appreciate it because I believe we have

1333
01:04:37,240 --> 01:04:42,280
Speaker 4: an Eyo discount only for EYO community. So we'll put

1334
01:04:42,320 --> 01:04:44,720
Speaker 4: the link in the description of this video if you're

1335
01:04:44,720 --> 01:04:47,800
Speaker 4: watching on YouTube or Apple or Spotify. It also be

1336
01:04:47,840 --> 01:04:51,240
Speaker 4: on our website at our alumni to have Eyo alumni.

1337
01:04:51,600 --> 01:04:55,040
Speaker 4: So yeah, that's going to be an exclusive discount that

1338
01:04:55,400 --> 01:04:56,520
Speaker 4: you can only get through.

1339
01:04:58,040 --> 01:05:00,000
Speaker 3: Yeah, we put it out nless we get to.

1340
01:05:01,920 --> 01:05:04,640
Speaker 4: You got to make sure that the eyl community always

1341
01:05:04,640 --> 01:05:07,400
Speaker 4: gets a little perk that nobody else gets. So I

1342
01:05:07,440 --> 01:05:09,720
Speaker 4: appreciate you for doing that for sure.

1343
01:05:10,240 --> 01:05:11,840
Speaker 6: So yeah, no worry.

1344
01:05:12,480 --> 01:05:13,600
Speaker 5: What's what's next for you?

1345
01:05:13,720 --> 01:05:15,760
Speaker 4: Like, what do you have in the pipeline other than

1346
01:05:15,800 --> 01:05:18,000
Speaker 4: I mean we talked about, you know, the community that

1347
01:05:18,040 --> 01:05:21,960
Speaker 4: you're building. What do you have on your vision board

1348
01:05:22,000 --> 01:05:25,560
Speaker 4: for twenty one, twenty two, twenty three.

1349
01:05:26,600 --> 01:05:30,040
Speaker 6: Jeez? Well, hopefully this COVID is over so I can

1350
01:05:30,080 --> 01:05:33,040
Speaker 6: actually get things done because I did want to do

1351
01:05:33,120 --> 01:05:37,400
Speaker 6: some in person you know, boss brunches and stuff, some

1352
01:05:37,440 --> 01:05:40,480
Speaker 6: more in person connecting but due to COVID that's not

1353
01:05:40,560 --> 01:05:43,760
Speaker 6: a reality right now. But as far as YouTube goes,

1354
01:05:43,880 --> 01:05:47,400
Speaker 6: just continuing to grow my community and then on a

1355
01:05:47,440 --> 01:05:51,160
Speaker 6: business level, growing the extension company, and definitely been putting

1356
01:05:51,240 --> 01:05:53,120
Speaker 6: a lot of hands on an effort onto the Good

1357
01:05:53,120 --> 01:05:56,280
Speaker 6: Girls called Boss Society. That's my little baby there and

1358
01:05:56,320 --> 01:06:00,240
Speaker 6: it's a big responsibility as well, So growing that and

1359
01:06:00,360 --> 01:06:05,919
Speaker 6: just strengthening the processes because this is all very it's

1360
01:06:05,960 --> 01:06:08,640
Speaker 6: demanding and it grows very quickly as well, So just

1361
01:06:08,640 --> 01:06:13,160
Speaker 6: making sure that my processes are a one and just airtight.

1362
01:06:13,680 --> 01:06:17,520
Speaker 6: So just growing at a slow and steady pace, going

1363
01:06:17,560 --> 01:06:19,520
Speaker 6: to long haul, not the fast hall.

1364
01:06:19,720 --> 01:06:19,919
Speaker 5: Yeah.

1365
01:06:19,920 --> 01:06:22,880
Speaker 2: I know YouTube makes you a worldwide entity, right, but

1366
01:06:22,920 --> 01:06:25,400
Speaker 2: what's the support like in Toronto? Like that's something that

1367
01:06:25,400 --> 01:06:27,360
Speaker 2: we're interested in when we come in there to see

1368
01:06:27,400 --> 01:06:30,040
Speaker 2: people that are doing things, entrepreneurs that are doing amazing things.

1369
01:06:30,200 --> 01:06:32,480
Speaker 2: What's the support like being in Toronto and there's a

1370
01:06:32,480 --> 01:06:33,720
Speaker 2: lot of your community based there.

1371
01:06:33,760 --> 01:06:35,880
Speaker 3: I know you do the one on one consultant, what's

1372
01:06:35,920 --> 01:06:36,160
Speaker 3: it like?

1373
01:06:37,760 --> 01:06:40,800
Speaker 6: I didn't even realize because my analytics tell me that

1374
01:06:40,840 --> 01:06:44,360
Speaker 6: most of my audience is in the States, Like my

1375
01:06:44,520 --> 01:06:49,760
Speaker 6: largest cities are New York, Texas, Houston, and yeah, New York,

1376
01:06:49,760 --> 01:06:54,800
Speaker 6: New York, Texas and Dallas, I think, oh and Atlanta.

1377
01:06:55,280 --> 01:06:58,000
Speaker 6: So I thought that like most of my audience is

1378
01:06:58,040 --> 01:07:02,000
Speaker 6: in the States, but I've been finding more and more

1379
01:07:02,040 --> 01:07:03,840
Speaker 6: people in Toronto who are like, yo, I love your

1380
01:07:03,840 --> 01:07:06,920
Speaker 6: stuff to da da, but no, Toronto has been super supportive,

1381
01:07:07,000 --> 01:07:10,120
Speaker 6: like the people who watch my talent in Toronto and

1382
01:07:10,200 --> 01:07:12,760
Speaker 6: people have connected with as well. And that's one thing

1383
01:07:12,800 --> 01:07:17,040
Speaker 6: about YouTube, like if like business aside and the fact

1384
01:07:17,080 --> 01:07:20,200
Speaker 6: that it's an outlet aside, it's also such a great

1385
01:07:20,960 --> 01:07:24,040
Speaker 6: networking tool, like it's been able to allow it's allowed

1386
01:07:24,040 --> 01:07:27,360
Speaker 6: me to network if nothing else, that's been a beautiful blessing.

1387
01:07:27,400 --> 01:07:29,360
Speaker 6: So social media is one of those things like you

1388
01:07:29,360 --> 01:07:31,440
Speaker 6: can use it to your detriment, where you can use

1389
01:07:31,480 --> 01:07:34,560
Speaker 6: it to your advantage. So I've been able to connect

1390
01:07:34,560 --> 01:07:36,760
Speaker 6: with amazing people that I probably would have never run

1391
01:07:36,840 --> 01:07:40,680
Speaker 6: into in person using social media or they stumbled upon

1392
01:07:40,720 --> 01:07:43,600
Speaker 6: my YouTube channel and things like that. So yeah, it's

1393
01:07:43,640 --> 01:07:49,360
Speaker 6: been really great. Toronto's just I love love the city.

1394
01:07:50,640 --> 01:07:52,960
Speaker 4: Yeah, We're gonna come up there for sure, and we're

1395
01:07:52,960 --> 01:07:55,200
Speaker 4: gonna have a big event up there and we're going

1396
01:07:55,240 --> 01:07:57,120
Speaker 4: to do a networking event we're going to do a

1397
01:07:57,160 --> 01:07:58,080
Speaker 4: live podcast.

1398
01:07:58,480 --> 01:07:59,560
Speaker 5: We want to do a workshop.

1399
01:08:00,040 --> 01:08:02,480
Speaker 4: We have a bunch of people from Toronto that's actually

1400
01:08:02,520 --> 01:08:04,880
Speaker 4: gonna be a part of it. So yeah, whenever this

1401
01:08:05,000 --> 01:08:09,320
Speaker 4: COVID nineteen madness is over with Toronto, we have not forgotten.

1402
01:08:09,000 --> 01:08:09,680
Speaker 5: About what you guys.

1403
01:08:09,680 --> 01:08:11,880
Speaker 4: We're gonna come up there and hopefully you can join

1404
01:08:11,960 --> 01:08:12,880
Speaker 4: us when we're up there.

1405
01:08:13,360 --> 01:08:16,320
Speaker 6: Yeah, absolutely, I would love to. And I think Toronto

1406
01:08:16,320 --> 01:08:20,040
Speaker 6: would really enjoy your content. For those who don't already,

1407
01:08:20,120 --> 01:08:22,680
Speaker 6: who haven't already been put onto your content, I think

1408
01:08:22,720 --> 01:08:26,160
Speaker 6: that would absolutely love you guys. So that should come out.

1409
01:08:26,800 --> 01:08:27,879
Speaker 6: There'll be a good time.

1410
01:08:28,120 --> 01:08:28,519
Speaker 3: Forward to it.

1411
01:08:28,560 --> 01:08:31,800
Speaker 5: That's a fact. That's a fact. Housekeep nice.

1412
01:08:31,880 --> 01:08:33,800
Speaker 2: Yeah, speaking of YouTube, and this is one of the

1413
01:08:33,800 --> 01:08:35,840
Speaker 2: things that I know you say like please like it

1414
01:08:35,840 --> 01:08:39,960
Speaker 2: helps the algorithm. Please please subscribe and comment and comment

1415
01:08:40,040 --> 01:08:44,160
Speaker 2: comment comment, comment, comment in comment. But yeah, shot everybody

1416
01:08:44,240 --> 01:08:46,880
Speaker 2: on YouTube, Shot to everybody on pittreon dot com. That's

1417
01:08:46,880 --> 01:08:49,519
Speaker 2: our product paid program. Obviously, we have five different tiers

1418
01:08:49,560 --> 01:08:51,400
Speaker 2: that you can join that and there's plenty of perks.

1419
01:08:51,439 --> 01:08:54,599
Speaker 2: Get discounts for the merch get access to eyl University,

1420
01:08:54,600 --> 01:08:58,040
Speaker 2: which is our online school which is grown at a

1421
01:08:58,320 --> 01:09:00,400
Speaker 2: tremendous pace and we're so proud of it. We have

1422
01:09:00,479 --> 01:09:03,080
Speaker 2: a lot of weapinars up there. Over seventy tons of

1423
01:09:03,120 --> 01:09:05,639
Speaker 2: content on pick an area. I mean, throw a darkboard

1424
01:09:05,640 --> 01:09:07,720
Speaker 2: at an area in finance and there's a chance that

1425
01:09:07,720 --> 01:09:09,800
Speaker 2: we probably upcovered it. If not, we're working on it

1426
01:09:09,880 --> 01:09:12,320
Speaker 2: right now. So shout everybody that's an earner on there,

1427
01:09:12,600 --> 01:09:15,519
Speaker 2: and shout out everybody that's on our private state Facebook group.

1428
01:09:15,560 --> 01:09:19,599
Speaker 2: That is a community within itself. The community has grown

1429
01:09:19,800 --> 01:09:22,040
Speaker 2: and I love it because it's like they've taken a

1430
01:09:22,120 --> 01:09:25,360
Speaker 2: responsibilities withinside of the community and that's what communities are

1431
01:09:25,360 --> 01:09:27,840
Speaker 2: built on, everybody doing that part. So shout everybody that's

1432
01:09:27,840 --> 01:09:30,200
Speaker 2: been a part of that. Earners, I know, we love you.

1433
01:09:30,920 --> 01:09:33,120
Speaker 3: Keeps a boy, and then we're gonna keep bringing the content.

1434
01:09:33,400 --> 01:09:37,320
Speaker 4: Yeah for sure. So yeah, thank you guys for rocking

1435
01:09:37,360 --> 01:09:39,639
Speaker 4: with us. Don't forget the merch either you can get

1436
01:09:39,640 --> 01:09:43,280
Speaker 4: that on eyo or earn your leasure dot com. And yeah,

1437
01:09:43,439 --> 01:09:45,920
Speaker 4: thank you guys for rocking with us. We'll see you

1438
01:09:45,960 --> 01:09:46,439
Speaker 4: next week.

1439
01:09:46,720 --> 01:09:48,479
Speaker 3: Peace, Hey Canada. Peace.

1440
01:09:49,120 --> 01:09:52,799
Speaker 8: An illegal alien from Guatemala charged with raping a child

1441
01:09:52,800 --> 01:09:56,600
Speaker 8: in Massachusetts. An MS thirteen gang member from El Salvador,

1442
01:09:56,880 --> 01:10:00,880
Speaker 8: accused of murdering a Texas man a Venezuela and charged

1443
01:10:00,920 --> 01:10:04,840
Speaker 8: with filming and selling child pornography in Michigan. These are

1444
01:10:04,880 --> 01:10:08,360
Speaker 8: just some of the heinous migrant criminals caught because of

1445
01:10:08,400 --> 01:10:09,280
Speaker 8: President Donald J.

1446
01:10:09,360 --> 01:10:10,320
Speaker 6: Trump's leadership.

1447
01:10:10,600 --> 01:10:14,240
Speaker 8: I'm Christy nom the United States Secretary of Homeland Security.

1448
01:10:14,560 --> 01:10:18,280
Speaker 8: Under President Trump, attempted illegal border crossings are at the

1449
01:10:18,360 --> 01:10:22,240
Speaker 8: lowest levels ever recorded, and over one hundred thousand illegal

1450
01:10:22,240 --> 01:10:26,080
Speaker 8: aliens have been arrested. If you are here illegally, your

1451
01:10:26,160 --> 01:10:30,320
Speaker 8: next you will be fine nearly one thousand dollars a day, imprisoned,

1452
01:10:30,600 --> 01:10:34,240
Speaker 8: and deported. You will never return. But if you register

1453
01:10:34,560 --> 01:10:37,679
Speaker 8: using our CBP home app and leave now, you could

1454
01:10:37,680 --> 01:10:41,799
Speaker 8: be allowed to return legally. Do what's right. Leave now.

1455
01:10:42,160 --> 01:10:46,959
Speaker 8: Under President Trump, America's laws, border and families will be protected.

1456
01:10:47,040 --> 01:10:49,200
Speaker 3: Sponsored by the United States Department of Homeland Security.