1 00:00:02,120 --> 00:00:04,960 Speaker 1: I'm Matt Miller and I'm Hannah Elliott, and this is 2 00:00:05,040 --> 00:00:05,680 Speaker 1: hot pursuit. 3 00:00:12,960 --> 00:00:15,640 Speaker 2: All right, we have really got a special guest today, 4 00:00:16,079 --> 00:00:20,160 Speaker 2: Jason Chennuck. He is the North American CEO for Dukatti. 5 00:00:20,760 --> 00:00:23,520 Speaker 3: And it's no secret, Hannah that I'm a pretty big 6 00:00:23,600 --> 00:00:25,880 Speaker 3: Ducatti fan obsessed. Yeah, that's fair. 7 00:00:26,040 --> 00:00:30,000 Speaker 2: I think I'm about to get my twentieth Dukati. So 8 00:00:30,240 --> 00:00:33,040 Speaker 2: and I've known Jason since he worked at Lamborghini. He 9 00:00:33,080 --> 00:00:35,400 Speaker 2: was the marketing director at Lamborghini. I still remember the 10 00:00:35,440 --> 00:00:37,920 Speaker 2: first day that I met you at the New Jersey 11 00:00:37,960 --> 00:00:41,159 Speaker 2: Motorsports Park, when you were teaching me how to drift 12 00:00:41,200 --> 00:00:41,920 Speaker 2: an event a door. 13 00:00:42,280 --> 00:00:46,200 Speaker 4: Yes, oh yes, which is definitely an art in itself. 14 00:00:45,800 --> 00:00:47,560 Speaker 3: Which I means so much fun. 15 00:00:47,640 --> 00:00:49,760 Speaker 2: All right, let me set up the topics that we 16 00:00:49,880 --> 00:00:51,479 Speaker 2: have today, because there's a lot. 17 00:00:51,320 --> 00:00:53,400 Speaker 3: Going on in the world of automotive, Hannah. 18 00:00:53,440 --> 00:00:57,560 Speaker 2: As you pointed out, we're waiting for an auction on Monday, 19 00:00:57,680 --> 00:01:01,000 Speaker 2: and we're expecting a Ferrari a gto to set another 20 00:01:01,040 --> 00:01:03,880 Speaker 2: world record for ferraris. Plus, I want to talk about 21 00:01:03,880 --> 00:01:07,480 Speaker 2: old cars because you have a couple yourself. It's a 22 00:01:07,520 --> 00:01:09,119 Speaker 2: love affair that has its downsides. 23 00:01:09,360 --> 00:01:10,080 Speaker 5: Dysfunctional. 24 00:01:10,319 --> 00:01:13,080 Speaker 3: Yes, I also want to talk about a Remac. 25 00:01:13,400 --> 00:01:16,760 Speaker 2: You know, Jason's Dukati is a member of the Volkswagen Group, 26 00:01:16,880 --> 00:01:19,679 Speaker 2: and Remac is also very closely connected in that the 27 00:01:19,720 --> 00:01:23,480 Speaker 2: founder is now running Bugatti. And I don't know the 28 00:01:23,520 --> 00:01:27,840 Speaker 2: whole structure, but Remac recently had another world record set. 29 00:01:27,880 --> 00:01:30,520 Speaker 2: They've set so many that we're going to discuss. And 30 00:01:30,800 --> 00:01:32,840 Speaker 2: I want to talk about the my Box that you're 31 00:01:32,920 --> 00:01:36,080 Speaker 2: driving this week. And then finally, I want to get 32 00:01:36,120 --> 00:01:39,319 Speaker 2: to all the new Ducati's that Jason and everybody at 33 00:01:39,360 --> 00:01:43,200 Speaker 2: the motor company is launching, talking about the new Panagalis, 34 00:01:43,240 --> 00:01:46,600 Speaker 2: the new multi Strata, the new supermano Is, which I'm 35 00:01:46,840 --> 00:01:50,200 Speaker 2: most excited about. So we'll get to everything that Ducatti's 36 00:01:50,200 --> 00:01:53,600 Speaker 2: putting out. They have one still to reveal in December, 37 00:01:53,680 --> 00:01:55,000 Speaker 2: and I don't think he's going to tell us what 38 00:01:55,000 --> 00:01:55,680 Speaker 2: it is, but. 39 00:01:55,720 --> 00:01:58,480 Speaker 6: You can tell us give you a hint, but I'm 40 00:01:58,480 --> 00:02:01,800 Speaker 6: not gonna neither confirm nor to from DENI all right, 41 00:02:01,920 --> 00:02:04,200 Speaker 6: let's kick it off with the world of Ferraris, the 42 00:02:04,200 --> 00:02:06,720 Speaker 6: world of auctions, the world of collector cars. 43 00:02:07,240 --> 00:02:07,640 Speaker 3: Hannah. 44 00:02:07,680 --> 00:02:11,239 Speaker 2: I still remember when I was in high school having 45 00:02:11,320 --> 00:02:13,800 Speaker 2: seen Ferris Bueller's day off, I became obsessed with the 46 00:02:13,840 --> 00:02:18,480 Speaker 2: California Spider Cameron's dad had, and he that at the 47 00:02:18,560 --> 00:02:21,840 Speaker 2: time one of those fetched a world record price at 48 00:02:21,880 --> 00:02:23,440 Speaker 2: the time of fourteen million dollars. 49 00:02:23,440 --> 00:02:24,320 Speaker 3: What are we looking for? 50 00:02:24,440 --> 00:02:28,079 Speaker 1: Fourteen million probably won't crack the top, It might crack 51 00:02:28,160 --> 00:02:31,640 Speaker 1: the top fifteen these days on Monday, we're looking at 52 00:02:31,639 --> 00:02:35,880 Speaker 1: a nineteen sixty two Ferrari two fifty gto that. Arm 53 00:02:35,960 --> 00:02:40,200 Speaker 1: Sotheby's is saying they hope to get sixty million dollars. 54 00:02:40,240 --> 00:02:44,400 Speaker 5: For now, I'm hearing from sixty million dollars million six 55 00:02:44,400 --> 00:02:44,800 Speaker 5: to zero. 56 00:02:44,840 --> 00:02:49,000 Speaker 1: I'm hearing from my sources fifty million may be more realistic. 57 00:02:49,560 --> 00:02:52,160 Speaker 1: But arm Southeby's certainly is billing this car as a 58 00:02:52,200 --> 00:02:55,800 Speaker 1: sixty million dollar Ferrari. That would be the most expensive 59 00:02:55,800 --> 00:03:01,320 Speaker 1: Ferrari sold publicly this year, although there has been another 60 00:03:01,400 --> 00:03:05,400 Speaker 1: Ferrari sold that was closer to fifty million. It was 61 00:03:05,440 --> 00:03:08,520 Speaker 1: forty eight, so this may not be the most expensive 62 00:03:08,520 --> 00:03:12,799 Speaker 1: Ferrari sold ever publicly, but certainly for this year, it's 63 00:03:12,880 --> 00:03:15,600 Speaker 1: kind of a big deal. It's the only this is 64 00:03:15,600 --> 00:03:18,000 Speaker 1: a nineteen sixty two raising Ferrari. It did race in 65 00:03:18,040 --> 00:03:20,720 Speaker 1: the Nurber Graing in sixty two and it won its class. 66 00:03:20,960 --> 00:03:23,720 Speaker 1: But it's the only one of those V twelve racing 67 00:03:23,800 --> 00:03:28,320 Speaker 1: Ferraris that got a four leter engine straight from the factory. 68 00:03:28,320 --> 00:03:30,720 Speaker 1: And they basically did that because they found some racing 69 00:03:30,760 --> 00:03:33,600 Speaker 1: loopholes that particular year. They knew they wanted to race it, 70 00:03:33,639 --> 00:03:35,200 Speaker 1: and they figured we can put in this four liter 71 00:03:35,240 --> 00:03:38,119 Speaker 1: engine and qualify for certain different races. And the car 72 00:03:38,200 --> 00:03:41,160 Speaker 1: did well. It did race Lamon and actually didn't end 73 00:03:41,240 --> 00:03:44,440 Speaker 1: up finishing. But it's been owned by the same guy 74 00:03:44,440 --> 00:03:48,280 Speaker 1: for almost four decades, so it sort of checks every 75 00:03:48,360 --> 00:03:51,480 Speaker 1: single box. And yeah, they're thinking fifty to sixty million. 76 00:03:51,520 --> 00:03:52,920 Speaker 1: We'll see sales on Monday. 77 00:03:53,160 --> 00:03:55,720 Speaker 3: You know who has a GTO? I think is what's 78 00:03:55,760 --> 00:03:57,280 Speaker 3: the name of the drummer for Pink Floyd. 79 00:03:57,840 --> 00:04:00,280 Speaker 2: He's got a big car collection, he's got a big 80 00:04:00,280 --> 00:04:03,920 Speaker 2: collector car fund, and he has a GTO. I know 81 00:04:03,920 --> 00:04:06,440 Speaker 2: because I saw Mason Nick Mason, right, Yeah, I saw 82 00:04:06,480 --> 00:04:09,600 Speaker 2: him go on a Spanish talk show to explain why 83 00:04:09,600 --> 00:04:12,000 Speaker 2: the car is so valuable. One other cool thing that 84 00:04:12,040 --> 00:04:14,560 Speaker 2: I heard today from a car collector. I was talking 85 00:04:14,560 --> 00:04:18,240 Speaker 2: to Philip Richter here in New York. He runs Hollowbrook 86 00:04:18,279 --> 00:04:21,480 Speaker 2: Wealth Management, but also the Turtle Invitational is his car 87 00:04:21,520 --> 00:04:25,600 Speaker 2: show here in Bedford. He said that Enzo started building 88 00:04:25,680 --> 00:04:29,039 Speaker 2: V twelves he loved the twelve cylinder engine because he 89 00:04:29,120 --> 00:04:32,520 Speaker 2: was such a huge fan of the Packard V twelves 90 00:04:32,960 --> 00:04:34,320 Speaker 2: from the nineteen thirties. 91 00:04:34,520 --> 00:04:36,279 Speaker 5: Wow, I have not heard that. 92 00:04:36,279 --> 00:04:37,440 Speaker 3: That is yeah wild. 93 00:04:37,640 --> 00:04:40,960 Speaker 2: Apparently like Packard had at the time, they were the 94 00:04:41,120 --> 00:04:44,120 Speaker 2: luxury vehicles of the day and they had like an 95 00:04:44,120 --> 00:04:47,000 Speaker 2: amazing V twelve And Enzo was obsessed with the Packard 96 00:04:47,440 --> 00:04:49,919 Speaker 2: V twelve and that's why he kicked off his cars 97 00:04:49,920 --> 00:04:50,560 Speaker 2: with those. 98 00:04:50,600 --> 00:04:53,680 Speaker 1: Well, I mean, obsession does lead you to good places, 99 00:04:53,960 --> 00:04:56,440 Speaker 1: I have to say. And whatever Enzo was obsessed with 100 00:04:56,640 --> 00:04:58,680 Speaker 1: really worked out for him because if you look at 101 00:04:58,680 --> 00:05:01,320 Speaker 1: the car market, Ferrari are the standard. They are the 102 00:05:01,400 --> 00:05:05,360 Speaker 1: blue chip vehicles. They hold their value. I mean this 103 00:05:05,480 --> 00:05:07,080 Speaker 1: year is actually it was actually a bit of a 104 00:05:07,120 --> 00:05:11,000 Speaker 1: cooling year for collector cars. The sales in Monterey we're down, 105 00:05:11,080 --> 00:05:15,040 Speaker 1: we're seeing some cooling, but Ferraris in particular are really 106 00:05:15,120 --> 00:05:18,640 Speaker 1: staying very solid. I can't remember if I told you 107 00:05:18,680 --> 00:05:22,080 Speaker 1: this before, but eleven of the fifteen top individual sales 108 00:05:22,080 --> 00:05:23,320 Speaker 1: this year publicly. 109 00:05:22,880 --> 00:05:26,760 Speaker 5: We're Ferraris so it's kind of a sure thing. It's interesting. 110 00:05:26,800 --> 00:05:29,200 Speaker 1: I was, I know, you love you know, your muscle cars, Matt, 111 00:05:29,240 --> 00:05:31,480 Speaker 1: and I was talking to Craig Jackson yesterday, you know, 112 00:05:31,520 --> 00:05:35,080 Speaker 1: from Barrett Jackson, and I was like, under what circumstances 113 00:05:35,080 --> 00:05:37,719 Speaker 1: would we have a muscle car like a Challenger, you 114 00:05:37,760 --> 00:05:41,560 Speaker 1: know in this really really rarefied error, because we have 115 00:05:41,640 --> 00:05:46,520 Speaker 1: had a few over a million yeah, completely. 116 00:05:45,600 --> 00:05:46,240 Speaker 5: Yeah, exactly. 117 00:05:46,320 --> 00:05:49,440 Speaker 1: We've had some Shelby, you know, some Shelby Cobras in 118 00:05:49,480 --> 00:05:52,320 Speaker 1: the couple million dollar range, so they're not there yet. 119 00:05:52,400 --> 00:05:54,960 Speaker 5: It's like Ferrari, Ferrari, Ferrari. It's almost boring. 120 00:05:55,440 --> 00:05:58,000 Speaker 2: What was that like, Jason, you worked at Lamborghini, I 121 00:05:58,040 --> 00:06:00,000 Speaker 2: think you were a head of marketing for North America. 122 00:06:00,520 --> 00:06:04,159 Speaker 2: What was it like being always compared to Ferrari. 123 00:06:04,680 --> 00:06:06,960 Speaker 4: Yeah, I mean, inevitably, there's a long shadow that they 124 00:06:07,000 --> 00:06:09,240 Speaker 4: cast and so and we and we're part of our 125 00:06:09,279 --> 00:06:13,600 Speaker 4: story is part of Ferrari story. It's that challenge. I 126 00:06:13,640 --> 00:06:15,919 Speaker 4: loved it. I actually loved it because you know that 127 00:06:15,960 --> 00:06:18,000 Speaker 4: there was a certain entity that they hold in a 128 00:06:18,040 --> 00:06:21,400 Speaker 4: place in the luxury car world. And we made it 129 00:06:21,440 --> 00:06:23,560 Speaker 4: a point that we don't need to be that we 130 00:06:23,600 --> 00:06:27,160 Speaker 4: can be something else. We can be something that more accessible, approachable, 131 00:06:27,200 --> 00:06:29,920 Speaker 4: a little bit more let's got it loose and fun 132 00:06:30,320 --> 00:06:32,600 Speaker 4: and a little wild. And I think that that really 133 00:06:32,640 --> 00:06:34,919 Speaker 4: when you look at the founders of both of those companies, 134 00:06:35,440 --> 00:06:37,080 Speaker 4: one was a little more rough around the edges and 135 00:06:37,120 --> 00:06:39,120 Speaker 4: the other one was a little bit more polished. And 136 00:06:39,880 --> 00:06:42,479 Speaker 4: that itself, I think really led to the type of 137 00:06:42,520 --> 00:06:44,360 Speaker 4: clients that we attracted. And that's the one thing I 138 00:06:44,400 --> 00:06:46,920 Speaker 4: loved about that time that I had there, because there's 139 00:06:46,920 --> 00:06:49,680 Speaker 4: a misperception of the type of client that owns a Lamborghini, 140 00:06:49,960 --> 00:06:51,800 Speaker 4: and then when you get in to really learn who 141 00:06:51,800 --> 00:06:55,120 Speaker 4: these people are, they're amazing. They're self made. They're people 142 00:06:55,120 --> 00:06:59,039 Speaker 4: that are let's say that maybe work their lives to 143 00:06:59,120 --> 00:07:01,320 Speaker 4: death to the point where they like, Okay, I'm finally 144 00:07:01,360 --> 00:07:03,560 Speaker 4: going to go do something nice for myself and the 145 00:07:03,680 --> 00:07:06,960 Speaker 4: reward themselves with this dream card that they saw in 146 00:07:07,520 --> 00:07:10,560 Speaker 4: you know, a seventies movie. It's nice, it's actually it's 147 00:07:10,680 --> 00:07:13,280 Speaker 4: it's fun to have let's call it something that challenges 148 00:07:13,320 --> 00:07:15,440 Speaker 4: you instead of just riding your own path. 149 00:07:15,520 --> 00:07:19,000 Speaker 2: Do you see, Hannah, the old Lamborghini's going for anywhere 150 00:07:19,040 --> 00:07:22,080 Speaker 2: close to older ferraris well. 151 00:07:22,000 --> 00:07:22,840 Speaker 3: Not yet. 152 00:07:23,000 --> 00:07:26,600 Speaker 1: But I have to say some of the coon Tashes, especially, 153 00:07:27,040 --> 00:07:29,560 Speaker 1: we wrote about one recently that was just sold. 154 00:07:29,600 --> 00:07:30,920 Speaker 5: It was in the Wolf of Wall. 155 00:07:30,760 --> 00:07:32,320 Speaker 3: Street, the white one. 156 00:07:32,400 --> 00:07:34,440 Speaker 2: By the way, Doug DeMuro, Doug DeMuro just bought a 157 00:07:34,440 --> 00:07:35,840 Speaker 2: white coon Tash, which is. 158 00:07:35,960 --> 00:07:37,040 Speaker 5: Kind of insane. 159 00:07:37,400 --> 00:07:40,520 Speaker 1: Yeah, I think they're holding their value. They're slowly getting 160 00:07:40,600 --> 00:07:43,400 Speaker 1: up there. They're certainly over a million dollars in value, 161 00:07:43,480 --> 00:07:45,160 Speaker 1: and I see that continuing. 162 00:07:45,200 --> 00:07:47,360 Speaker 5: I mean, I don't know what you think, chazy, but yeah. 163 00:07:47,280 --> 00:07:49,760 Speaker 2: Remember when Matt Farah bought one, and I thought, like, 164 00:07:49,840 --> 00:07:51,840 Speaker 2: first of all, how is Matt Farah? 165 00:07:51,880 --> 00:07:53,520 Speaker 3: And by the way, no dig at him because I'm 166 00:07:53,520 --> 00:07:55,560 Speaker 3: about the same size. How's he going to fit into 167 00:07:55,600 --> 00:07:56,840 Speaker 3: a coon Tash? You know? 168 00:07:57,080 --> 00:07:59,520 Speaker 2: Yeah, I mean, Jason, you would have trouble fitting into 169 00:07:59,560 --> 00:08:01,280 Speaker 2: an old Coune tash as well, right, And I. 170 00:08:01,240 --> 00:08:03,680 Speaker 3: Heard they drive horribly, but Doug says, well. 171 00:08:03,600 --> 00:08:06,280 Speaker 1: They are tractors. Let's not forget. I mean, they are tractors. 172 00:08:06,320 --> 00:08:09,200 Speaker 1: This is a classic case I think of you never 173 00:08:09,520 --> 00:08:12,040 Speaker 1: sometimes never want to meet your car heroes and buy 174 00:08:12,080 --> 00:08:14,320 Speaker 1: car heroes. I mean the cars you had on the 175 00:08:14,360 --> 00:08:17,560 Speaker 1: poster on your bedroom wall. Yes, sometimes you don't actually 176 00:08:17,600 --> 00:08:19,400 Speaker 1: want to drive them because they drive like a truck 177 00:08:19,480 --> 00:08:20,200 Speaker 1: or a tractor. 178 00:08:20,480 --> 00:08:21,480 Speaker 5: And that's just the truth. 179 00:08:21,800 --> 00:08:24,240 Speaker 4: Keep it a dream, keep it a dream, keep it that. 180 00:08:24,400 --> 00:08:27,360 Speaker 4: I mean absolutely. I can tell you that I spent 181 00:08:27,440 --> 00:08:30,000 Speaker 4: some time in those cars, and they do drive like 182 00:08:30,040 --> 00:08:30,440 Speaker 4: you said. 183 00:08:30,600 --> 00:08:32,880 Speaker 2: I will tell you something really cool happened to me 184 00:08:33,120 --> 00:08:36,360 Speaker 2: so famously, Ferruccio Lamborghini got into a fight with Enzo 185 00:08:36,760 --> 00:08:39,960 Speaker 2: about the clutch in the Ferraris that kept breaking. And 186 00:08:39,960 --> 00:08:43,480 Speaker 2: then Ferruccio found out that Enzo was using the same 187 00:08:43,520 --> 00:08:48,559 Speaker 2: clutches that Lamborghini was buying for its tractors, and then 188 00:08:48,559 --> 00:08:50,800 Speaker 2: he made his own car. So a couple of years ago, 189 00:08:50,880 --> 00:08:53,719 Speaker 2: I was in the Motor Valley and Mota No. They 190 00:08:53,720 --> 00:08:55,600 Speaker 2: do this Motor Valley thing where they bring together all 191 00:08:55,640 --> 00:08:57,360 Speaker 2: the car makers and they have dinners and they have 192 00:08:57,400 --> 00:09:00,480 Speaker 2: a car show and stuff. And I saw Tamaso Lambghini 193 00:09:01,000 --> 00:09:05,440 Speaker 2: standing by an old, like nineteen fifties Ferrari, and I 194 00:09:05,480 --> 00:09:06,199 Speaker 2: walked over. 195 00:09:06,040 --> 00:09:07,720 Speaker 3: To him and I said, yeah, I heard the clutches 196 00:09:07,720 --> 00:09:12,480 Speaker 3: in these things suck. He found it amusing. 197 00:09:12,960 --> 00:09:14,320 Speaker 4: I'd hope you would provoke a smile. 198 00:09:14,880 --> 00:09:15,120 Speaker 3: Yeah. 199 00:09:15,160 --> 00:09:18,160 Speaker 2: So, in terms of old cars, I've never been one 200 00:09:18,280 --> 00:09:21,160 Speaker 2: to buy like I always wanted to have an old 201 00:09:21,200 --> 00:09:24,920 Speaker 2: collector car, and I've never pulled the trigger because I thought, 202 00:09:25,320 --> 00:09:28,079 Speaker 2: I'm into muscle cars really, so I might as well 203 00:09:28,120 --> 00:09:31,480 Speaker 2: buy a new muscle car that has the crash protection. 204 00:09:31,640 --> 00:09:33,640 Speaker 2: I'm a dad, you know, so I want safety and 205 00:09:33,679 --> 00:09:37,280 Speaker 2: stuff and the driveability of it. But Hannah, you you 206 00:09:37,360 --> 00:09:41,080 Speaker 2: have succumb and bought a couple. You have what a 207 00:09:41,120 --> 00:09:44,000 Speaker 2: C three corvette and have an old Rolls Royce like 208 00:09:44,040 --> 00:09:45,720 Speaker 2: seventies early seventies Rolls Royce. 209 00:09:46,200 --> 00:09:48,320 Speaker 5: Yes, and got access to quite a few. 210 00:09:48,600 --> 00:09:52,800 Speaker 2: Isn't it like deadly expensive to get these things fixed? 211 00:09:53,040 --> 00:09:55,880 Speaker 2: Certainly the Rolls Royce must be prohibitively. 212 00:09:55,920 --> 00:09:59,000 Speaker 1: Well, look, there's that famous saying there's nothing as expensive 213 00:09:59,040 --> 00:10:01,679 Speaker 1: as a cheap Rolls, by which they mean you can 214 00:10:01,800 --> 00:10:02,400 Speaker 1: pick up. 215 00:10:02,360 --> 00:10:04,320 Speaker 5: An old silver Shadow. I've got a silver Shadow. 216 00:10:04,360 --> 00:10:06,120 Speaker 1: You can old pick up an old Silver Shadow for 217 00:10:06,200 --> 00:10:09,200 Speaker 1: under twenty thousand dollars. But you know the costs of 218 00:10:09,280 --> 00:10:13,559 Speaker 1: fixing the hydraulic brakes and you know the alternator continually 219 00:10:13,840 --> 00:10:17,120 Speaker 1: going on the fritz. Is can be expensive. It can 220 00:10:17,160 --> 00:10:19,520 Speaker 1: be a dysfunctional relationship. And I had a really good 221 00:10:19,559 --> 00:10:22,480 Speaker 1: run driving a sort of a combination of a couple 222 00:10:22,720 --> 00:10:26,320 Speaker 1: different old rules royses in the Corvette, and yesterday on 223 00:10:26,360 --> 00:10:28,920 Speaker 1: the way to work, I did have a failed to 224 00:10:28,960 --> 00:10:32,800 Speaker 1: proceed in the Rolls Royce, which was really annoying, and 225 00:10:33,000 --> 00:10:36,440 Speaker 1: I think it was an alternator issue because the car 226 00:10:36,559 --> 00:10:39,800 Speaker 1: ran fine, started fine. I pulled off to get coffee, 227 00:10:39,840 --> 00:10:41,800 Speaker 1: and when I went back to make the rest of 228 00:10:41,840 --> 00:10:44,360 Speaker 1: the way to the work, it didn't start dead battery, 229 00:10:44,640 --> 00:10:46,920 Speaker 1: So I think it's an alternator issue. It was getting 230 00:10:46,920 --> 00:10:49,120 Speaker 1: like eleven volts when it should be getting like thirteen. 231 00:10:49,840 --> 00:10:52,120 Speaker 5: But it's annoying. It's annoying, it's painful. 232 00:10:52,480 --> 00:10:54,320 Speaker 1: I had to wait for someone to jump me and 233 00:10:54,360 --> 00:10:58,640 Speaker 1: then you'd switch out battery. But all that to say, 234 00:10:58,720 --> 00:11:00,720 Speaker 1: I think the world would be a better place if 235 00:11:00,760 --> 00:11:04,079 Speaker 1: everybody drove old cars. It forces you to drive slower, 236 00:11:04,400 --> 00:11:09,440 Speaker 1: it makes you appreciate mechanical engineering, and it just is 237 00:11:09,559 --> 00:11:10,480 Speaker 1: it's more beautiful. 238 00:11:10,559 --> 00:11:13,000 Speaker 3: Have you ever had experience with old cars or old bikes? 239 00:11:13,360 --> 00:11:15,920 Speaker 4: Definitely? I mean I went down both of those paths 240 00:11:16,000 --> 00:11:17,360 Speaker 4: and then I got to a certain point in my 241 00:11:17,400 --> 00:11:20,160 Speaker 4: life where I decided I had little time to fiddle 242 00:11:20,480 --> 00:11:22,679 Speaker 4: and I just want to ride and drive. I'm an 243 00:11:22,679 --> 00:11:25,800 Speaker 4: old Volkswagen guy, not just because of the company. But 244 00:11:25,880 --> 00:11:28,160 Speaker 4: first car was a seventy one square Back. I love 245 00:11:28,240 --> 00:11:31,480 Speaker 4: that car to death and I still even romanticize me 246 00:11:31,520 --> 00:11:32,920 Speaker 4: and I'm on, bring a trailer and all these other 247 00:11:32,960 --> 00:11:36,120 Speaker 4: things to like wait to see if the perfect one 248 00:11:36,160 --> 00:11:39,520 Speaker 4: pops up, which is completely insane, like there's no reason 249 00:11:39,559 --> 00:11:42,440 Speaker 4: I need that car, But if the right one shows up, 250 00:11:42,679 --> 00:11:46,760 Speaker 4: baby blue seventy one, then I'm there. And so there 251 00:11:46,840 --> 00:11:48,920 Speaker 4: is a fondness. But I do feel as though that 252 00:11:49,040 --> 00:11:52,000 Speaker 4: like I would have a moment of realizing I probably 253 00:11:52,000 --> 00:11:53,960 Speaker 4: shouldn't have done it, probably shouldn't have met my hero. 254 00:11:54,720 --> 00:11:57,240 Speaker 4: Same thing with like an old nine to fourteen, which 255 00:11:57,360 --> 00:11:58,959 Speaker 4: was the first car I ever went over one hundred 256 00:11:58,960 --> 00:12:02,480 Speaker 4: miles an hour in. It's burned into my brain. Wow, 257 00:12:02,559 --> 00:12:04,240 Speaker 4: you know, you lean over as a seven year old 258 00:12:04,320 --> 00:12:06,199 Speaker 4: kid and look at the dash and you see the 259 00:12:06,200 --> 00:12:09,079 Speaker 4: needle buried at one hundred and you're like holding on 260 00:12:09,200 --> 00:12:10,720 Speaker 4: for nine fourteen. 261 00:12:10,880 --> 00:12:13,400 Speaker 3: Yes, that feet, Kerry, that's quite that's a feat. 262 00:12:13,440 --> 00:12:13,680 Speaker 1: It was. 263 00:12:13,720 --> 00:12:16,040 Speaker 4: It was rattling, but it was so exhilarating, I mean, 264 00:12:16,080 --> 00:12:19,000 Speaker 4: and that immediately I knew I was hooked on speed, 265 00:12:19,080 --> 00:12:19,600 Speaker 4: Like I mean. 266 00:12:19,440 --> 00:12:21,440 Speaker 2: That was where I feel like, bring a Trailer has 267 00:12:21,480 --> 00:12:23,559 Speaker 2: really revived. This is another thing that the collector. I 268 00:12:23,640 --> 00:12:25,520 Speaker 2: was talking to Philip Richter. He was saying, Bring a 269 00:12:25,559 --> 00:12:28,760 Speaker 2: Trailer has really done a lot for the collector car market. 270 00:12:28,960 --> 00:12:32,640 Speaker 1: It's unbelievable what Randy Naunenberg, who is the founder of 271 00:12:32,640 --> 00:12:36,920 Speaker 1: Bring a Trailer has done. They just actually released an 272 00:12:36,920 --> 00:12:40,439 Speaker 1: app finally, but last year they did like one point 273 00:12:40,480 --> 00:12:45,000 Speaker 1: three billion dollars in sales. It's unbelievable. And they forced 274 00:12:45,120 --> 00:12:48,880 Speaker 1: every other major auction house to start selling online and 275 00:12:48,960 --> 00:12:51,400 Speaker 1: to start having these online auctions that they never did 276 00:12:51,440 --> 00:12:54,679 Speaker 1: before because people kind of realized. 277 00:12:54,640 --> 00:12:57,040 Speaker 5: Oh, I don't have to drive a car to buy it. 278 00:12:57,320 --> 00:12:58,920 Speaker 1: And I think Bring a Trailer is done a really 279 00:12:58,960 --> 00:13:00,880 Speaker 1: good job of being very transparent. 280 00:13:00,960 --> 00:13:04,040 Speaker 5: You know what you're getting. It's so fun to read 281 00:13:04,080 --> 00:13:07,479 Speaker 5: the comments, even if you're not bidding. It's so addicting. 282 00:13:08,000 --> 00:13:10,439 Speaker 1: I admit I'm on it under a different name just 283 00:13:10,480 --> 00:13:12,360 Speaker 1: because I want to read the comments and you know. 284 00:13:12,520 --> 00:13:13,560 Speaker 5: Follow along on my head. 285 00:13:13,600 --> 00:13:15,920 Speaker 3: You have a pseudonym on my til I do I 286 00:13:15,960 --> 00:13:17,040 Speaker 3: do it. That's hilarious. 287 00:13:17,080 --> 00:13:18,120 Speaker 5: It's so fun. 288 00:13:18,240 --> 00:13:20,920 Speaker 1: Yeah, they it's unbelievable what they've done, and they've forced 289 00:13:20,960 --> 00:13:22,600 Speaker 1: all the other auction houses to catch up. 290 00:13:22,720 --> 00:13:26,560 Speaker 2: So I like the the retro releases, Like my favorite 291 00:13:26,640 --> 00:13:30,280 Speaker 2: Mustang is like a twenty twelve bos Rio two that 292 00:13:30,520 --> 00:13:33,240 Speaker 2: obviously bought the Challenger, which is an homage. One of 293 00:13:33,240 --> 00:13:37,400 Speaker 2: my favorite motorcycles is the Sport Classic, which, by the way, Jason, 294 00:13:37,640 --> 00:13:40,200 Speaker 2: that was a motorcycle that didn't really sell for Dukati 295 00:13:40,280 --> 00:13:43,680 Speaker 2: at the time, and now you can't find one for 296 00:13:43,760 --> 00:13:46,200 Speaker 2: less than like twenty grand. And I'm talking about not 297 00:13:46,240 --> 00:13:48,920 Speaker 2: the small Paul Smart, but you can't even find a 298 00:13:48,960 --> 00:13:52,079 Speaker 2: regular one with like fifteen thousand miles on it for 299 00:13:52,200 --> 00:13:52,880 Speaker 2: less than twenty grand. 300 00:13:52,960 --> 00:13:55,480 Speaker 3: Everybody wants one of those. Why why don't you guys 301 00:13:55,520 --> 00:13:56,480 Speaker 3: do something like that again? 302 00:13:56,720 --> 00:13:58,760 Speaker 4: I mean, simply put, we're that that is a bike 303 00:13:58,800 --> 00:14:00,960 Speaker 4: that was kind of it was extension of what we 304 00:14:01,000 --> 00:14:02,839 Speaker 4: did with the MHE nine hundred E. The Mike Hale 305 00:14:02,880 --> 00:14:05,760 Speaker 4: would inspire replica, and then the idea was, wow, this 306 00:14:05,920 --> 00:14:07,839 Speaker 4: was so good. We saw two thousand of them right 307 00:14:07,840 --> 00:14:09,840 Speaker 4: away in your two thousand of its first time that 308 00:14:09,960 --> 00:14:13,000 Speaker 4: we did an online sale of a motorcycle. We're like, oh, 309 00:14:13,120 --> 00:14:15,840 Speaker 4: let's extend this. And we were too early. We were 310 00:14:15,880 --> 00:14:18,719 Speaker 4: too early for this trend of the classics. There's been 311 00:14:18,760 --> 00:14:21,240 Speaker 4: discussion internally it du Cutti about like resurrecting the. 312 00:14:21,680 --> 00:14:24,240 Speaker 2: After that came the R nine t after that came 313 00:14:24,280 --> 00:14:25,160 Speaker 2: the Triumphs. 314 00:14:26,120 --> 00:14:30,640 Speaker 4: I mean it created a It created an entire trend 315 00:14:30,800 --> 00:14:34,800 Speaker 4: of those motorcycles, and actually really interesting to your point, 316 00:14:35,000 --> 00:14:36,680 Speaker 4: we actually did really well for the first couple of 317 00:14:36,760 --> 00:14:38,360 Speaker 4: years of selling them. Into the third and the fourth 318 00:14:38,400 --> 00:14:39,880 Speaker 4: year of the bike, it just was like, okay, we're 319 00:14:40,040 --> 00:14:43,240 Speaker 4: a little longer. The tooth one thing happened. We loaned 320 00:14:43,240 --> 00:14:46,320 Speaker 4: the motorcycle for the launch for the Neutron movie, and 321 00:14:46,360 --> 00:14:50,320 Speaker 4: as a result, it just created this really cool buzz 322 00:14:50,400 --> 00:14:52,640 Speaker 4: that was for all these people who didn't know about 323 00:14:52,640 --> 00:14:54,280 Speaker 4: the bike. All of a sudden, the wind saw Tron. 324 00:14:54,320 --> 00:14:56,480 Speaker 4: We're like, okay, I need it, and that that single 325 00:14:56,520 --> 00:14:58,400 Speaker 4: handedly drove the prices up. 326 00:14:58,720 --> 00:15:01,000 Speaker 2: I like the first one, which the yellow and the 327 00:15:01,040 --> 00:15:04,960 Speaker 2: single shock in the back, and then the Tron was 328 00:15:05,000 --> 00:15:08,200 Speaker 2: the black one with no faring. But then you had 329 00:15:08,240 --> 00:15:11,120 Speaker 2: the sport version with the fairing, the red one with it. 330 00:15:11,440 --> 00:15:13,280 Speaker 2: I love all those and the Paul Smart those are great. 331 00:15:13,320 --> 00:15:15,600 Speaker 2: All right, let's move on to another topic. I want 332 00:15:15,640 --> 00:15:19,000 Speaker 2: to talk about the ultra expensive vehicles, one of which 333 00:15:19,000 --> 00:15:21,840 Speaker 2: handle you're driving. And one of which, well even on 334 00:15:21,880 --> 00:15:24,680 Speaker 2: another level of expensive, is the Remac, which made has 335 00:15:24,720 --> 00:15:28,560 Speaker 2: made so many records. Tell us about the weird record 336 00:15:28,600 --> 00:15:30,400 Speaker 2: that you I mean, you messaged me about this last 337 00:15:30,440 --> 00:15:32,000 Speaker 2: night and I told my wife I couldn't believe it. 338 00:15:32,000 --> 00:15:32,760 Speaker 5: It's kind of wild. 339 00:15:32,880 --> 00:15:37,120 Speaker 1: So yesterday in Germany, Remax set a Guinness Book of 340 00:15:37,160 --> 00:15:41,160 Speaker 1: World records for going in reverse, for top speed in reverse. 341 00:15:41,320 --> 00:15:43,240 Speaker 5: Do you want to guess what the top speed was? 342 00:15:43,360 --> 00:15:45,800 Speaker 3: I thought you were going to say, like seventy miles 343 00:15:45,800 --> 00:15:46,360 Speaker 3: an hour. 344 00:15:46,640 --> 00:15:50,480 Speaker 1: One hundred and seventy one miles per hour in reverse, 345 00:15:50,800 --> 00:15:54,080 Speaker 1: which is kind of It's ridiculous. It sounds so stupid 346 00:15:54,080 --> 00:15:55,920 Speaker 1: and silly, but it's also kind of cool. 347 00:15:56,040 --> 00:15:57,960 Speaker 3: It sounds very unsafe to me. 348 00:15:58,480 --> 00:16:00,640 Speaker 5: I need to know more about it. I should say. 349 00:16:00,680 --> 00:16:03,640 Speaker 1: Rimac has plenty of speed records. They have like twenty 350 00:16:03,680 --> 00:16:07,440 Speaker 1: speed records going forward, so they're obviously very legit. This 351 00:16:07,560 --> 00:16:09,600 Speaker 1: is like, this is the record I guess you go 352 00:16:09,640 --> 00:16:12,240 Speaker 1: for after you've already set the world record for an 353 00:16:12,280 --> 00:16:14,720 Speaker 1: electric car, which they do have, and you know, going 354 00:16:14,760 --> 00:16:17,680 Speaker 1: forward there I think the world records at two hundred 355 00:16:17,680 --> 00:16:20,960 Speaker 1: and fifty six miles an hour, which is phenomenal, doesn't 356 00:16:20,960 --> 00:16:24,480 Speaker 1: beat the Bugatti Sharon. But for an electric vehicle, it's 357 00:16:24,520 --> 00:16:28,280 Speaker 1: the record. But yeah, this reverse record, it's it's weird, 358 00:16:28,360 --> 00:16:29,040 Speaker 1: weird but cool. 359 00:16:29,040 --> 00:16:30,640 Speaker 5: I'd say I. 360 00:16:30,320 --> 00:16:31,800 Speaker 3: Just don't love electric cars. 361 00:16:31,840 --> 00:16:33,280 Speaker 2: I have to say I've been thinking about it so 362 00:16:33,400 --> 00:16:36,200 Speaker 2: much recently because I've driven some that have impressed me, 363 00:16:36,360 --> 00:16:39,400 Speaker 2: the Mercedes, especially the gl. 364 00:16:39,840 --> 00:16:40,600 Speaker 3: But most of them. 365 00:16:40,680 --> 00:16:43,440 Speaker 2: Like the kind of speed that you get is amazing, 366 00:16:43,520 --> 00:16:47,360 Speaker 2: but it doesn't feel that great, right. I haven't driven 367 00:16:47,360 --> 00:16:50,440 Speaker 2: to Rimac, but I've driven the Chirone and it's awesome. 368 00:16:51,120 --> 00:16:52,440 Speaker 3: It's like earth shattering. 369 00:16:52,800 --> 00:16:56,640 Speaker 1: Yes, yeah, the Rimac. Honestly, I really liked it when 370 00:16:56,640 --> 00:17:01,200 Speaker 1: I drove it. I think Rimec as a company is fascinating. 371 00:17:01,240 --> 00:17:05,000 Speaker 1: Mate Rimak, the founder, is sort of the anti Elon Musk. 372 00:17:05,080 --> 00:17:09,760 Speaker 1: He is very young, he's Croatian, He's received millions of 373 00:17:09,800 --> 00:17:13,560 Speaker 1: dollars in funding from Portia and also now he's leading Bugatti. 374 00:17:13,680 --> 00:17:16,920 Speaker 1: He's a genius, I should say too. This afternoon, I'm 375 00:17:16,920 --> 00:17:19,480 Speaker 1: going to be driving the Batista Penninfarina, which is another 376 00:17:19,520 --> 00:17:24,520 Speaker 1: electric vehicle that is powered by Rimac automotive batteries. 377 00:17:24,800 --> 00:17:27,600 Speaker 5: So Rimac actually has their hands in a lot of some. 378 00:17:27,640 --> 00:17:30,399 Speaker 1: Of these supercars, and I actually did like how the 379 00:17:30,480 --> 00:17:33,760 Speaker 1: Navara drove. I thought it was really nimble, really elegant, 380 00:17:34,160 --> 00:17:38,120 Speaker 1: obviously extremely fast, and the interior I thought was very 381 00:17:38,160 --> 00:17:39,640 Speaker 1: well done. You know, we're used to seeing a lot 382 00:17:39,640 --> 00:17:42,560 Speaker 1: of these electric cars with very shoddy interiors that almost 383 00:17:42,560 --> 00:17:46,160 Speaker 1: feel like an afterthought, But the Nevara, they've really pulled 384 00:17:46,160 --> 00:17:48,359 Speaker 1: it off. I think Rimak is doing a lot of 385 00:17:48,400 --> 00:17:51,760 Speaker 1: things right. They're a lot more conservative in running their 386 00:17:51,800 --> 00:17:55,560 Speaker 1: mouths promising things they can't deliver, and that seems to 387 00:17:55,640 --> 00:17:59,080 Speaker 1: be rare among some of these electric startup companies. I'm 388 00:17:59,119 --> 00:18:00,639 Speaker 1: not going to name any other names, but you can 389 00:18:00,720 --> 00:18:04,280 Speaker 1: fill in the blanks. So yeah, I just think it's cool. 390 00:18:04,320 --> 00:18:06,960 Speaker 1: I think rim Mac is you know, they're having fun. 391 00:18:07,080 --> 00:18:10,080 Speaker 1: I saw their team. I talked to Mate in August 392 00:18:10,160 --> 00:18:13,600 Speaker 1: and Pebble Beach and he is just very humble. 393 00:18:13,640 --> 00:18:15,880 Speaker 5: He's a family man who leads a quiet life. 394 00:18:16,080 --> 00:18:18,040 Speaker 2: Well, because I was wondering if if you've got him 395 00:18:18,040 --> 00:18:19,880 Speaker 2: on any bikes, Jason, have you ever given. 396 00:18:19,760 --> 00:18:21,920 Speaker 4: Him Ah, not that I'm aware of, but it could 397 00:18:21,960 --> 00:18:23,720 Speaker 4: only I could only imagine what that could be. 398 00:18:24,440 --> 00:18:27,639 Speaker 2: Yeah, I mean, by the way, electric motorcycle I was 399 00:18:27,680 --> 00:18:29,560 Speaker 2: just gonna ask, Yeah. 400 00:18:29,119 --> 00:18:31,640 Speaker 4: That's the million dollar question, isn't it. It's a really 401 00:18:31,680 --> 00:18:33,479 Speaker 4: interesting thing. At the end of the day, people are 402 00:18:33,480 --> 00:18:36,120 Speaker 4: asking us, when is do Cuttie building an electric motorcycle? 403 00:18:36,160 --> 00:18:38,960 Speaker 4: Good news as we have in Moto GP or MotoE. 404 00:18:39,920 --> 00:18:43,919 Speaker 4: We actually there's sole supplier of the motorcycle for that series, 405 00:18:43,960 --> 00:18:45,320 Speaker 4: and it's one of the things that we know that 406 00:18:45,760 --> 00:18:48,439 Speaker 4: eventually we're going to have to get there. But the 407 00:18:48,440 --> 00:18:51,879 Speaker 4: battery technology right now is really really challenging for motorcycles 408 00:18:51,920 --> 00:18:54,320 Speaker 4: because you don't have the same energy density as you 409 00:18:54,359 --> 00:18:57,920 Speaker 4: do with an internal combustion engine. And unlike automotive where 410 00:18:57,920 --> 00:18:59,560 Speaker 4: you have the opportunity to put the weight down on 411 00:18:59,600 --> 00:19:02,200 Speaker 4: the floor and floorboards, with motorcycling, where are you gonna go? 412 00:19:02,240 --> 00:19:05,280 Speaker 4: You're going up. And we did this analysis a couple 413 00:19:05,320 --> 00:19:08,080 Speaker 4: of years ago where let's call it our middleweight sport bike, 414 00:19:08,080 --> 00:19:11,000 Speaker 4: the Pentagolla V two at the time. In order for 415 00:19:11,080 --> 00:19:13,159 Speaker 4: us to deliver the same sort of performance and the 416 00:19:13,160 --> 00:19:16,600 Speaker 4: same sort of range for that motorcycle, it would practically 417 00:19:16,760 --> 00:19:19,199 Speaker 4: double in wait and we're talking double and wait, all 418 00:19:19,240 --> 00:19:21,919 Speaker 4: of a sudden, what's an important characteristic of Dukati. It's 419 00:19:21,960 --> 00:19:24,560 Speaker 4: the handling and you just throw that away if you 420 00:19:24,600 --> 00:19:25,160 Speaker 4: double the weight. 421 00:19:25,280 --> 00:19:28,600 Speaker 2: I also liked, you know, the acceleration. I love the breaking, 422 00:19:29,040 --> 00:19:32,119 Speaker 2: I like the design. I love the build quality. 423 00:19:32,280 --> 00:19:33,560 Speaker 5: Is there anything you don't love that? 424 00:19:40,920 --> 00:19:43,720 Speaker 2: Jason Channa, you are the CEO of Ducati North America. 425 00:19:43,880 --> 00:19:46,440 Speaker 2: You guys have released a string of bikes, some of 426 00:19:46,680 --> 00:19:49,840 Speaker 2: which I find absolutely fascinating. So let's just run through 427 00:19:49,840 --> 00:19:52,080 Speaker 2: the real quick, starting with a Supermano, because that's to 428 00:19:52,160 --> 00:19:56,800 Speaker 2: me an amazing opportunity. You can get now girls and 429 00:19:56,840 --> 00:20:02,719 Speaker 2: guys out on a Dukatti doing supermotive for real, and like, 430 00:20:02,760 --> 00:20:04,520 Speaker 2: what's the genesis of this bike? 431 00:20:04,600 --> 00:20:05,320 Speaker 3: How did you. 432 00:20:05,280 --> 00:20:07,520 Speaker 2: Come to do it after not having done a single 433 00:20:07,520 --> 00:20:09,160 Speaker 2: cylinder or motorcycle for so long? 434 00:20:09,480 --> 00:20:11,960 Speaker 4: Well, I mean it's a really interesting thing because you know, 435 00:20:12,000 --> 00:20:15,840 Speaker 4: we have the history of a Supermano engine, which which 436 00:20:15,880 --> 00:20:19,119 Speaker 4: is basically a seven forty nine many years ago one 437 00:20:19,160 --> 00:20:21,080 Speaker 4: of our motorcycles that we lobbed one of the cylinders off. 438 00:20:21,160 --> 00:20:22,840 Speaker 3: I keep calling it Supermano, but you have a different 439 00:20:22,880 --> 00:20:23,200 Speaker 3: name for it. 440 00:20:23,480 --> 00:20:25,560 Speaker 4: Back then it was the Supermano, but we actually the 441 00:20:25,840 --> 00:20:30,199 Speaker 4: model itself is the it's basically the super Mono, the 442 00:20:30,240 --> 00:20:33,240 Speaker 4: super quadr Mono, and the reason why is because the 443 00:20:33,280 --> 00:20:35,760 Speaker 4: olver square engine. What we did is we took half 444 00:20:35,760 --> 00:20:38,720 Speaker 4: of a Pentagley twelve ninety nine, which was the pinnacle 445 00:20:38,760 --> 00:20:42,040 Speaker 4: of the V two engines for us, and once again 446 00:20:42,080 --> 00:20:46,040 Speaker 4: we took a cylinder off. We took the horizontal cylinder 447 00:20:46,080 --> 00:20:48,440 Speaker 4: off of the motorcycle and kept the vertical and then 448 00:20:48,560 --> 00:20:50,720 Speaker 4: made sure to balance it out right. And we have 449 00:20:50,760 --> 00:20:53,639 Speaker 4: a motorcycle that when the engine is mounted into the 450 00:20:53,720 --> 00:20:56,160 Speaker 4: chassis's three hundred and thirty three pounds and it will 451 00:20:56,200 --> 00:20:59,440 Speaker 4: be delivering almost seventy five horsepower seventy four point five 452 00:20:59,480 --> 00:21:02,040 Speaker 4: and with a full race exhaust system that you're only 453 00:21:02,040 --> 00:21:03,840 Speaker 4: going to use for the track, of course, of course. 454 00:21:03,880 --> 00:21:06,760 Speaker 1: I mean, Jason, I'm curious you said earlier that you 455 00:21:06,800 --> 00:21:09,480 Speaker 1: know it's inevitable that you guys will do an electric bike. 456 00:21:10,119 --> 00:21:12,520 Speaker 5: But why? My question is why? 457 00:21:12,680 --> 00:21:14,760 Speaker 4: Why? Because that's part of it is to do with 458 00:21:14,800 --> 00:21:18,680 Speaker 4: our requirements as a manufacturer being part of this larger group. 459 00:21:19,200 --> 00:21:23,000 Speaker 4: But we're not specifically set on electric just so to 460 00:21:23,080 --> 00:21:25,560 Speaker 4: be clear, like, our objective here isn't to build an 461 00:21:25,600 --> 00:21:28,240 Speaker 4: electric motorcycle. That's not the box that we're checking. We're 462 00:21:28,280 --> 00:21:29,960 Speaker 4: checking the box of how do we reduce our carbon 463 00:21:29,960 --> 00:21:35,040 Speaker 4: footprint simply, how do we be a responsible sustainable company 464 00:21:35,080 --> 00:21:37,600 Speaker 4: in terms of what product we're bringing to market, and 465 00:21:37,720 --> 00:21:39,480 Speaker 4: electric is one of the boxes. It's one of the 466 00:21:39,480 --> 00:21:41,000 Speaker 4: areas for us to look. It seems to be the 467 00:21:41,040 --> 00:21:43,359 Speaker 4: one that's getting the most attention, so we have to 468 00:21:43,359 --> 00:21:44,480 Speaker 4: pay attention to it. 469 00:21:44,520 --> 00:21:47,399 Speaker 1: Are people asking for it absolutely? Customers? 470 00:21:47,560 --> 00:21:48,000 Speaker 3: No? 471 00:21:48,000 --> 00:21:50,560 Speaker 4: No, yeah, they're not. They're not. They're not. And that's 472 00:21:50,320 --> 00:21:53,879 Speaker 4: that's that's actually a point that seems to be not wanting. 473 00:21:54,200 --> 00:21:55,960 Speaker 4: People don't want to discuss that point. 474 00:21:55,760 --> 00:21:58,440 Speaker 2: But maybe they will after moto E, you know, because 475 00:21:58,800 --> 00:22:02,199 Speaker 2: the Desmo Sudichi was only in raise form until people 476 00:22:02,320 --> 00:22:05,040 Speaker 2: ask for it for so many for so long that 477 00:22:05,080 --> 00:22:06,000 Speaker 2: you had to finally put it. 478 00:22:05,920 --> 00:22:08,240 Speaker 4: Out well, and that's part of our strategy in terms 479 00:22:08,280 --> 00:22:09,520 Speaker 4: of moto E, is like, if we're going to do this, 480 00:22:09,560 --> 00:22:11,399 Speaker 4: we're going to do it at the highest level, and 481 00:22:11,440 --> 00:22:13,159 Speaker 4: we're going to use that as an opportunity to be 482 00:22:13,240 --> 00:22:15,160 Speaker 4: a real world R and D lab. I mean, that's 483 00:22:15,280 --> 00:22:17,400 Speaker 4: and that's what we're getting out of it. We're starting 484 00:22:17,440 --> 00:22:19,800 Speaker 4: to set times that are actually in line with what 485 00:22:19,800 --> 00:22:22,040 Speaker 4: we used to do in World Superbike, and so we're 486 00:22:22,040 --> 00:22:25,320 Speaker 4: closing the gap, But what better lab to be able 487 00:22:25,320 --> 00:22:27,320 Speaker 4: to experience that and find a way for it to 488 00:22:27,400 --> 00:22:30,840 Speaker 4: trickle down to the final consumer. But to your point, 489 00:22:30,960 --> 00:22:33,800 Speaker 4: kind of like, we're also looking at other technologies. For example, 490 00:22:34,200 --> 00:22:36,120 Speaker 4: simple things that have been done in automotive for years, 491 00:22:36,160 --> 00:22:39,359 Speaker 4: but it's never been applied to motorcycling, like cylinder deactivation 492 00:22:40,080 --> 00:22:42,719 Speaker 4: like the V four the rear bank of cylinders. You know, 493 00:22:42,840 --> 00:22:45,399 Speaker 4: whether you're at low RPMs when you're riding in town 494 00:22:45,600 --> 00:22:47,520 Speaker 4: or you're at low RPMs when you're out on the 495 00:22:47,520 --> 00:22:49,480 Speaker 4: open highway and you're just not cracking on the motor, 496 00:22:49,920 --> 00:22:53,080 Speaker 4: the bank of real cylinders will deactivate and actually it's 497 00:22:53,160 --> 00:22:56,600 Speaker 4: definitely good for a heat transfer for fuel reduction. So 498 00:22:56,640 --> 00:22:59,760 Speaker 4: there's those sorts of things we're looking at. Also alternative fuels, 499 00:23:00,080 --> 00:23:01,760 Speaker 4: which we know Modo GP is going to be going 500 00:23:01,800 --> 00:23:03,960 Speaker 4: to one hundred percent alternative fuels in a couple of years, 501 00:23:03,960 --> 00:23:05,800 Speaker 4: and so that's an area that we're looking at as well. 502 00:23:06,240 --> 00:23:08,720 Speaker 4: So I think there is that area of us being 503 00:23:09,359 --> 00:23:12,760 Speaker 4: a big company, let's say big in terms of our world, 504 00:23:13,880 --> 00:23:15,960 Speaker 4: and trying to find a way to be responsible in 505 00:23:16,040 --> 00:23:18,159 Speaker 4: actually what we're doing and bringing new product to market 506 00:23:18,960 --> 00:23:21,600 Speaker 4: and so this is something that this is why E 507 00:23:21,800 --> 00:23:23,200 Speaker 4: is definitely one of the solutions. 508 00:23:23,240 --> 00:23:27,119 Speaker 2: There's, by the way, the cylinder bank activate deactivation, which 509 00:23:27,840 --> 00:23:30,600 Speaker 2: happens on most of the multi stratas I think, does 510 00:23:30,600 --> 00:23:33,479 Speaker 2: not happen on the new multi strata on the RS, 511 00:23:33,520 --> 00:23:36,239 Speaker 2: the V four RS, because that goes back to the 512 00:23:36,240 --> 00:23:40,440 Speaker 2: Desmo Dramaic valves, which I'm so pumped about. And I 513 00:23:40,480 --> 00:23:45,479 Speaker 2: have had three multi stratas twins, and I was waiting 514 00:23:45,520 --> 00:23:48,120 Speaker 2: to get the V four until they put a smaller 515 00:23:48,560 --> 00:23:50,480 Speaker 2: front tire on it, which they did at the Pike's 516 00:23:50,480 --> 00:23:53,520 Speaker 2: Peak last year. And then I told Jason at one point, like, 517 00:23:53,560 --> 00:23:56,840 Speaker 2: but I want Desmo Drama valves on it, and he 518 00:23:57,000 --> 00:23:58,360 Speaker 2: was like, wait till next year. 519 00:23:58,560 --> 00:24:01,800 Speaker 5: Yeah, And so now there are some little party. 520 00:24:02,160 --> 00:24:05,480 Speaker 2: Yeah, that's great, and I'm pretty excited about that. 521 00:24:05,640 --> 00:24:07,399 Speaker 4: And you know, of course it's not I'm not a 522 00:24:07,440 --> 00:24:09,479 Speaker 4: sales prevention officer. I'm not going to tell somebody to 523 00:24:09,480 --> 00:24:13,119 Speaker 4: not buy a motorcycle. But I also know that I 524 00:24:13,160 --> 00:24:15,280 Speaker 4: will be hearing it for a long time if he 525 00:24:15,359 --> 00:24:17,760 Speaker 4: went out and got the Pike's Peak and then and 526 00:24:17,800 --> 00:24:19,440 Speaker 4: then the RS came a couple months later. 527 00:24:19,560 --> 00:24:22,760 Speaker 2: So tell us about the new Panagali that you put 528 00:24:22,800 --> 00:24:25,320 Speaker 2: out as an homage to the nine sixteen. And a 529 00:24:25,320 --> 00:24:27,560 Speaker 2: lot of people will say that the nine sixteen is 530 00:24:27,600 --> 00:24:31,959 Speaker 2: one of the most beautiful motorcycles ever penned. But I 531 00:24:31,960 --> 00:24:34,400 Speaker 2: think it didn't even have a hundred horse power, right, 532 00:24:34,440 --> 00:24:36,240 Speaker 2: and this one's going to have basically two. 533 00:24:36,840 --> 00:24:39,560 Speaker 4: Well, the original nine sixteen was just bumping right about 534 00:24:39,600 --> 00:24:43,160 Speaker 4: above a hundred, just barely. Yeah. But this thing, it is, 535 00:24:43,240 --> 00:24:46,120 Speaker 4: it is perfectly put as an homage to the original 536 00:24:46,200 --> 00:24:49,719 Speaker 4: nine sixteen for a matter of recognizing its let's say, 537 00:24:49,720 --> 00:24:52,440 Speaker 4: it's place and history for Jakati, one of the most 538 00:24:52,600 --> 00:24:55,720 Speaker 4: iconic motorcycle designs ever. In fact, if you ever typed 539 00:24:55,840 --> 00:24:59,240 Speaker 4: google the word superbike, usually the nine sixteen is what 540 00:24:59,359 --> 00:25:02,920 Speaker 4: comes to mind right away. And it was important for 541 00:25:03,040 --> 00:25:05,359 Speaker 4: us to celebrate that because part of our heritage is 542 00:25:05,359 --> 00:25:07,479 Speaker 4: actually a really important part of who we are and 543 00:25:07,520 --> 00:25:11,080 Speaker 4: what we've done, and especially as we look at the 544 00:25:11,160 --> 00:25:13,520 Speaker 4: current design of the motorcycle that we have today with 545 00:25:13,560 --> 00:25:17,040 Speaker 4: the Pentagali V four series, I mean, the ability to 546 00:25:17,080 --> 00:25:19,280 Speaker 4: find that livery and to be able to connect it 547 00:25:19,320 --> 00:25:21,520 Speaker 4: with that model and then speck it out with all 548 00:25:21,560 --> 00:25:23,760 Speaker 4: of the best stuff, I mean from the carbon fiber 549 00:25:23,800 --> 00:25:27,000 Speaker 4: wheels to the dry clutch, but things that are actually 550 00:25:27,040 --> 00:25:29,399 Speaker 4: a real world. I had actually a client texting me 551 00:25:29,480 --> 00:25:32,199 Speaker 4: last night as I was flying into New York, asking 552 00:25:32,240 --> 00:25:34,680 Speaker 4: me should I get it? Should I get it? Should 553 00:25:34,680 --> 00:25:37,240 Speaker 4: I like, do you love it? Yes? Okay, then you 554 00:25:37,280 --> 00:25:40,159 Speaker 4: get it. And that's what it inspires those people that 555 00:25:40,200 --> 00:25:43,320 Speaker 4: are serious collectors to get it. And actually, right now 556 00:25:43,600 --> 00:25:45,399 Speaker 4: I could say, as of today, because I checked my 557 00:25:45,440 --> 00:25:47,920 Speaker 4: sales team, we've sold out of a North American production 558 00:25:47,960 --> 00:25:50,840 Speaker 4: of this motorcycle or allocation gone in one day. 559 00:25:50,920 --> 00:25:52,919 Speaker 2: That's good for you, but depressing for those of us 560 00:25:52,960 --> 00:25:54,120 Speaker 2: who haven't ordered one yet. 561 00:25:54,200 --> 00:25:58,160 Speaker 4: Sorry, Matt, I'll get you on the list, all right. 562 00:25:59,080 --> 00:26:01,360 Speaker 2: So I'm very excited about all that. There's a new 563 00:26:01,400 --> 00:26:04,119 Speaker 2: bike coming. There's one more new bike that you guys 564 00:26:04,119 --> 00:26:07,720 Speaker 2: had to premiere in December, and I don't know what 565 00:26:07,760 --> 00:26:11,680 Speaker 2: it is, but I remember one time when I met 566 00:26:11,720 --> 00:26:15,680 Speaker 2: Magnus Walker. I think we were in Geneva or maybe 567 00:26:15,720 --> 00:26:19,399 Speaker 2: in Frankfort at a Lamborghini unveiling. You had put a 568 00:26:19,400 --> 00:26:22,200 Speaker 2: bike out that was like unveiled at the same time 569 00:26:22,560 --> 00:26:25,120 Speaker 2: as a Lamborghini, and they had kind of the same 570 00:26:25,160 --> 00:26:28,960 Speaker 2: livery and it was so cool. And that partnership makes 571 00:26:29,000 --> 00:26:31,720 Speaker 2: a lot of sense to me because Italian, Yeah, it's Italian. 572 00:26:31,720 --> 00:26:35,640 Speaker 2: They're both like in Bologna basically, and I just get it. 573 00:26:35,680 --> 00:26:38,399 Speaker 2: But this next bike you're gonna put out as a 574 00:26:38,440 --> 00:26:40,080 Speaker 2: collab and what it is not with Lamborghini. 575 00:26:40,640 --> 00:26:43,920 Speaker 4: It's not with Lamborghini, and it's definitely a departure from 576 00:26:43,920 --> 00:26:46,840 Speaker 4: what people would maybe normally expect. There's some collaborations where 577 00:26:46,840 --> 00:26:49,840 Speaker 4: you it's an obvious, right, it's a gimme. This one 578 00:26:49,880 --> 00:26:52,000 Speaker 4: is a bit of a stretch for us. But it's actually, 579 00:26:52,320 --> 00:26:54,359 Speaker 4: like I said, I've to you earlier, I've seen the 580 00:26:54,400 --> 00:26:59,359 Speaker 4: bike in person. It's just beautiful, elegant, the perfect collaboration. 581 00:27:00,119 --> 00:27:03,080 Speaker 4: We're going to be hosting it at Art Basel in 582 00:27:03,200 --> 00:27:05,399 Speaker 4: Miami the first week of December, so that's where we're 583 00:27:05,400 --> 00:27:08,120 Speaker 4: going to unveil this motorcycle. And I think that there's 584 00:27:08,119 --> 00:27:10,680 Speaker 4: a great opportunity for us to be able to reach 585 00:27:10,800 --> 00:27:12,560 Speaker 4: actually a little bit of a different audience with this. 586 00:27:12,960 --> 00:27:14,479 Speaker 4: And that's the one thing that is a brand we're 587 00:27:14,520 --> 00:27:17,160 Speaker 4: always trying to do, how do we stretch but stay 588 00:27:17,200 --> 00:27:19,520 Speaker 4: true to who we are And part of it is 589 00:27:19,560 --> 00:27:21,800 Speaker 4: the design. And I can tell you that our design team, 590 00:27:21,880 --> 00:27:26,479 Speaker 4: Andrea Ferrasi, along with the other designers from the other company, 591 00:27:26,480 --> 00:27:29,639 Speaker 4: worked very closely on the details of this motorcycle to 592 00:27:29,680 --> 00:27:31,840 Speaker 4: bring something to market that I think will be a 593 00:27:31,840 --> 00:27:32,680 Speaker 4: bit unexpected. 594 00:27:33,040 --> 00:27:35,120 Speaker 5: You mentioned reaching an audience. 595 00:27:35,240 --> 00:27:37,000 Speaker 1: This is a self serving question, because I'm going to 596 00:27:37,000 --> 00:27:39,480 Speaker 1: get a Scrambler full throttle in a couple weeks to try. 597 00:27:39,720 --> 00:27:42,080 Speaker 1: I have to imagine that the Scrambler is your best 598 00:27:42,080 --> 00:27:43,359 Speaker 1: selling bike. 599 00:27:43,520 --> 00:27:45,439 Speaker 5: Is that true? I mean, Matt has all. 600 00:27:45,280 --> 00:27:48,720 Speaker 1: Of his fancy, expensive, extremely powerful bikes, but honestly, I 601 00:27:48,760 --> 00:27:49,600 Speaker 1: love the Scrambler. 602 00:27:49,720 --> 00:27:50,800 Speaker 3: Agreed, totally agree. 603 00:27:51,160 --> 00:27:53,440 Speaker 1: Is that actually your best selling model? Is that when 604 00:27:53,440 --> 00:27:56,399 Speaker 1: people think of Ducatti, is that what they actually think about? 605 00:27:56,560 --> 00:27:59,640 Speaker 4: Actually, No, the Scrambler had when it first came out. 606 00:27:59,720 --> 00:28:01,760 Speaker 4: It was part of this kind of on the tail 607 00:28:01,840 --> 00:28:06,719 Speaker 4: end of this trend of postmodern heritage influenced motorcycles, and 608 00:28:06,960 --> 00:28:09,560 Speaker 4: it did very very well for us, and consistently it 609 00:28:09,600 --> 00:28:12,680 Speaker 4: does well. But it's very interesting to see that since 610 00:28:12,760 --> 00:28:15,359 Speaker 4: the shift of the pandemic and the motorcycling market, we've 611 00:28:15,400 --> 00:28:17,560 Speaker 4: really seen a lot of our growth in terms of 612 00:28:17,600 --> 00:28:21,560 Speaker 4: our volumes and improfit going to our higher end product, 613 00:28:21,840 --> 00:28:25,120 Speaker 4: and the Scrambler has been great because it allows access 614 00:28:25,119 --> 00:28:28,840 Speaker 4: and entry to Dukati, into the entire world of Ducati, 615 00:28:29,200 --> 00:28:32,520 Speaker 4: but through let's say, something that's unintimidating and fun. I 616 00:28:32,600 --> 00:28:35,520 Speaker 4: personally still have my Scrambler desert sled I've had for 617 00:28:36,000 --> 00:28:38,560 Speaker 4: five years now, and I get on it and I 618 00:28:38,680 --> 00:28:41,400 Speaker 4: ride it, and I love it. Eight hundred cc air cooled, 619 00:28:41,440 --> 00:28:44,040 Speaker 4: you know, it's seventy something horse power. It's just fun 620 00:28:44,240 --> 00:28:47,440 Speaker 4: and fun. Yeah, and that simplicity of riding is it 621 00:28:47,480 --> 00:28:49,800 Speaker 4: reminds me what got me into motorcycling in the first place. 622 00:28:50,160 --> 00:28:51,440 Speaker 4: But then of course I like to get on a 623 00:28:51,480 --> 00:28:56,440 Speaker 4: multi strata before rally and crack the throttle triple digits 624 00:28:56,480 --> 00:29:00,240 Speaker 4: on open roads. So it's great that we have that 625 00:29:00,240 --> 00:29:03,200 Speaker 4: that broad breadth of product that allows people to find 626 00:29:03,240 --> 00:29:06,240 Speaker 4: their way into Doukati as well. So and the next 627 00:29:06,320 --> 00:29:08,680 Speaker 4: these current versions of the next gen Scrambler have been 628 00:29:08,840 --> 00:29:11,440 Speaker 4: spectacular for us because we've been able to add a 629 00:29:11,440 --> 00:29:15,040 Speaker 4: lot of the technology to the motorcycles, making them i'd 630 00:29:15,120 --> 00:29:19,560 Speaker 4: say definitely safer, more easily accessibly, more approachable, writing modes 631 00:29:19,600 --> 00:29:22,640 Speaker 4: and all of this stuff, but still have that kind 632 00:29:22,680 --> 00:29:25,560 Speaker 4: of classic design that's been a little bit more modernized. 633 00:29:26,000 --> 00:29:26,479 Speaker 5: I love that. 634 00:29:26,640 --> 00:29:29,520 Speaker 1: It's interesting that you say, really, your business is showing 635 00:29:29,560 --> 00:29:32,600 Speaker 1: growth in the more expensive things, because that's the same 636 00:29:32,640 --> 00:29:35,440 Speaker 1: exact with automakers. I mean, they are just it's like, 637 00:29:35,520 --> 00:29:38,080 Speaker 1: price isn't really a consideration. If you're over a certain 638 00:29:38,080 --> 00:29:41,400 Speaker 1: threshold of what the MSRP is, it doesn't really matter 639 00:29:41,480 --> 00:29:43,880 Speaker 1: to the people who are I mean it does, but 640 00:29:43,920 --> 00:29:46,240 Speaker 1: that's not going to be the prohibiting factor for the metal. 641 00:29:46,440 --> 00:29:48,800 Speaker 4: You're absolutely right. In fact, this is something that we 642 00:29:49,560 --> 00:29:52,680 Speaker 4: have engineered by design in North America as well, because 643 00:29:52,680 --> 00:29:54,560 Speaker 4: we see the opportunity. We see that as being a 644 00:29:54,560 --> 00:29:57,560 Speaker 4: differentiator for us and as a brand. When we do that, 645 00:29:57,840 --> 00:30:00,239 Speaker 4: we actually are more profitable and we get to make 646 00:30:00,280 --> 00:30:03,400 Speaker 4: investments back into the client experiences. And at the end 647 00:30:03,400 --> 00:30:05,880 Speaker 4: of the day, there's a lot of great motorcycles out there, 648 00:30:05,880 --> 00:30:07,520 Speaker 4: but what do people want. They want stuff to do 649 00:30:07,560 --> 00:30:10,760 Speaker 4: with their motorcycles, right, Like, Okay, I'm biased, Matt, You're 650 00:30:10,760 --> 00:30:13,280 Speaker 4: probably a little biased about the greatest motorcycles in the world. 651 00:30:13,920 --> 00:30:16,600 Speaker 4: But it doesn't mean anything unless you have something to 652 00:30:16,600 --> 00:30:18,720 Speaker 4: do with it. So we have been really investing on 653 00:30:18,800 --> 00:30:22,719 Speaker 4: creating experiences for these for these clients that go beyond 654 00:30:22,800 --> 00:30:24,400 Speaker 4: just you own it and you get a look out 655 00:30:24,440 --> 00:30:27,880 Speaker 4: of the garage, which is definitely an ownership experience system. Yeah, 656 00:30:27,880 --> 00:30:30,440 Speaker 4: that's to open the door and go, oh yeah, but 657 00:30:31,080 --> 00:30:33,080 Speaker 4: what do you actually do with it? And that is 658 00:30:33,120 --> 00:30:35,080 Speaker 4: what people are looking for. That's what really matters, and 659 00:30:35,120 --> 00:30:38,200 Speaker 4: that brings substance to the ownership experience. 660 00:30:38,800 --> 00:30:40,920 Speaker 2: Jason has been great having you here with us in 661 00:30:40,920 --> 00:30:43,440 Speaker 2: the studio. Thanks so much for joining us. Jason Chennik 662 00:30:43,560 --> 00:30:47,120 Speaker 2: is the CEO of Ducati North America. And we didn't 663 00:30:47,120 --> 00:30:50,160 Speaker 2: get to the my Box because Hannah is driving I 664 00:30:50,160 --> 00:30:52,800 Speaker 2: don't know which one but a my Bock and I 665 00:30:52,840 --> 00:30:55,520 Speaker 2: wanted to get her take on it. But Hannah, at 666 00:30:55,520 --> 00:30:57,480 Speaker 2: some point you're going to write a story about it, right. 667 00:30:57,440 --> 00:30:59,240 Speaker 1: Yeah, we'll have the review in a couple of weeks. 668 00:30:59,280 --> 00:31:02,160 Speaker 1: It's the Merci eighties and my Box GLS six hundred. 669 00:31:02,200 --> 00:31:05,720 Speaker 1: It's their big, big expensive suv and it's it is 670 00:31:05,800 --> 00:31:07,200 Speaker 1: kind of fabulous. 671 00:31:07,080 --> 00:31:08,920 Speaker 5: So look forward to that in a couple of weeks. 672 00:31:08,960 --> 00:31:11,840 Speaker 1: You can read all of my coverage on Bloomberg at 673 00:31:11,840 --> 00:31:16,160 Speaker 1: Bloomberg Pursuits and follow me on Instagram at Hannah Elliott XO. 674 00:31:16,560 --> 00:31:19,520 Speaker 2: You can follow me on Instagram as well at Matt 675 00:31:19,520 --> 00:31:22,480 Speaker 2: Miller nineteen seventy three, and you can watch me on 676 00:31:22,520 --> 00:31:24,720 Speaker 2: Bloomberg Television every day one pm. You can listen to 677 00:31:24,800 --> 00:31:27,640 Speaker 2: on Bloomberg Radio every day from ten to one. 678 00:31:28,040 --> 00:31:29,280 Speaker 3: We're also on YouTube. 679 00:31:29,800 --> 00:31:33,120 Speaker 2: And one other cool thing is that the Bloomberg Business 680 00:31:33,120 --> 00:31:36,640 Speaker 2: App is now available on Apple CarPlay and Android Auto, 681 00:31:36,920 --> 00:31:39,520 Speaker 2: which is super cool because you have it in your 682 00:31:39,600 --> 00:31:42,080 Speaker 2: dashboard and you can click on any of the podcasts 683 00:31:42,200 --> 00:31:44,840 Speaker 2: or any of the live programs as well. Thanks very 684 00:31:44,920 --> 00:31:47,440 Speaker 2: much for listening. We'll be back next week, same time, 685 00:31:47,640 --> 00:31:48,320 Speaker 2: same place. 686 00:31:48,640 --> 00:31:51,960 Speaker 1: I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg