WEBVTT - Jimmy Buffett Brings Margaritaville to Manhattan

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<v Speaker 1>You're listening to Bloomberg Business Week with Carol Messer and

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<v Speaker 1>Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio. Well, the

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<v Speaker 1>domestic cover story this week a Bloomberg Business Week It

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<v Speaker 1>is all about Jimmy Buffett and Margaritaville and margharita Ville Enterprises.

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<v Speaker 1>It is now in New York City. It's at the

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<v Speaker 1>corner of seventh and forty Street. And we're delighted to

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<v Speaker 1>have with us right now, Jimmy Buffett and his company's CEO.

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<v Speaker 1>He is John Cohen, John and Jimmy. So nice to

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<v Speaker 1>have you here, although it looks like if you'd be

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<v Speaker 1>having a little bit more fun being where you are

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<v Speaker 1>right now. First of all, New York City, because you

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<v Speaker 1>guys are around the country. You're also in the Bahamas,

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<v Speaker 1>you're in Costa Rica. Why New York City? And why now? Oh, well,

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<v Speaker 1>it's an island. Well that's true, that's Jimmy whin New

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<v Speaker 1>York Though after all these years of doing this, why

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<v Speaker 1>New York now? Well, why don't right now? I guess

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<v Speaker 1>we all were. There's a little bit of history involved

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<v Speaker 1>with that fact of as a performer. Uh, it always

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<v Speaker 1>was said to me that you had to You had

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<v Speaker 1>to take New York, no matter how popular were elsewhere

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<v Speaker 1>in the country. And that was something that was difficult

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<v Speaker 1>to do, but I took it as a challenge. But

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<v Speaker 1>once you're here and you connect up, it's one of

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<v Speaker 1>the most delightful places to be. And uh, I've had

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<v Speaker 1>a summer home out on Long Island for a long time,

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<v Speaker 1>and I was always coming into the city and got

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<v Speaker 1>involved in musicals and so um, you know, and let's

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<v Speaker 1>say I frequented a few bars on this island, and uh,

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<v Speaker 1>I thought, when this all came together, you never really

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<v Speaker 1>know how it all happens. But we've had enough magic

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<v Speaker 1>in turning this five minute tune into a brand that

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<v Speaker 1>we just kind of we kind of followed the universe somewhere.

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<v Speaker 1>It takes us. And that's my take on And I'm

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<v Speaker 1>sure John's got another one. Well yeah, well, John, speaking

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<v Speaker 1>of that, speaking of that magic, how do you get

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<v Speaker 1>this across the finish line, especially in the midst of

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<v Speaker 1>a pandemic. Yeah, well, it takes as Jimmy, As Jimmy

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<v Speaker 1>always says, it takes a lot of a lot of

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<v Speaker 1>people to help you. And we had great partners, including

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<v Speaker 1>the city of New York. But you know, I would say, well,

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<v Speaker 1>New York obviously as an enormous number of visitors. There's

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<v Speaker 1>really no resort in New York. So this gives people

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<v Speaker 1>an opportunity to visit and go on vacation in Times Square. Well,

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<v Speaker 1>and we think that's pretty cool. We'll talk to us

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<v Speaker 1>about if we go and visit, because there's a lot

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<v Speaker 1>of moving parts. There's bars, there's the resort, there's the hotel,

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<v Speaker 1>of course, So give us an idea of kind of

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<v Speaker 1>if somebody visits, what are we going to see. Well,

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<v Speaker 1>you're gonna first, first of all, you're going to have fun.

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<v Speaker 1>You're gonna walk in from one of the more frenetic

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<v Speaker 1>towns in the world to his Jimmy said earlier today

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<v Speaker 1>in Oasis, and you're gonna take a deep breath and

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<v Speaker 1>you have a drink, and you'll be able to see

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<v Speaker 1>the Statue of Liberty without getting on a ferry and

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<v Speaker 1>a fabulous show designed by Jimmy to his music. Uh.

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<v Speaker 1>Then you'll come upstairs and you'll have the choice of

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<v Speaker 1>eight other bars, fantastic views. You'll feel a little bit

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<v Speaker 1>like you're on a on a cruise ship. In your room,

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<v Speaker 1>and then you get to go out to check out

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<v Speaker 1>a bunch of other bars and a lot of wonderful

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<v Speaker 1>food retail opportunities. And I would say it's a real

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<v Speaker 1>combination of entertainment and hospitality. Well, I do think that

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<v Speaker 1>a lot of us could use a deep breath and

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<v Speaker 1>a drink right now in a vacation as we do

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<v Speaker 1>hopefully soon get to the other side of this pandemic. Jimmy,

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<v Speaker 1>I'm I'm, I'm wondering about what you did during the pandemic,

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<v Speaker 1>how you got through it, and what you did from

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<v Speaker 1>a creative perspective. Well, it was you know, if if

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<v Speaker 1>you look at the way I looked at it, Uh,

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<v Speaker 1>in world history, nobody has ever stopped fund complete and

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<v Speaker 1>uh that that basically happened now. And I think that's,

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<v Speaker 1>you know, it's entertainment and its creativity. That is that

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<v Speaker 1>then layer that keeps us from going back to being

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<v Speaker 1>as tribal as as as some people are these days.

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<v Speaker 1>And it and and funnest part of life. And I

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<v Speaker 1>was brought up that way and raised that way down

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<v Speaker 1>on the on the Gulf coast and the and the

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<v Speaker 1>you know, and the remnants of the French Empire in

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<v Speaker 1>Louisiana and La Bonton Roulet was something my grandmother and

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<v Speaker 1>grandfather taught to their children, and I talked to mind.

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<v Speaker 1>So fun has always been there, and the thing of

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<v Speaker 1>it is, uh. The other little known secret is the

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<v Speaker 1>Tri State Areas has been an incredible uh place for

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<v Speaker 1>our you know, die hard long term fans uh. And

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<v Speaker 1>I've I've been playing here for forty years. I mean,

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<v Speaker 1>Jones Beaches like playing Florida to me, you know, as

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<v Speaker 1>far as friends. So there are a lot of parrot

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<v Speaker 1>heads in the Tri State area. So of course tourism

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<v Speaker 1>is one thing that New York said hopefully we'll come

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<v Speaker 1>back to. But you know, I gotta tell you know,

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<v Speaker 1>I wrote that song about five minutes and I went

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<v Speaker 1>and knocked on the door on Duval Strati and Key

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<v Speaker 1>West to get a job, and I got one. I

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<v Speaker 1>played it there in a place called crazy Old Philious

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<v Speaker 1>the first time, and I think nineteen seventy two. This

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<v Speaker 1>is a lot different up here, and I just I

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<v Speaker 1>just had that one. I just took that that great.

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<v Speaker 1>You know, it's almost a light speed run from Duval Street,

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<v Speaker 1>you know, to seventh and forty the street and look

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<v Speaker 1>at this place and go through what an incredible job

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<v Speaker 1>they did. But I always I love the fact that

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<v Speaker 1>when it was being built, Uh, you know, I love

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<v Speaker 1>kind of hanging. I came in and to see the

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<v Speaker 1>building process and talk to people that were building it,

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<v Speaker 1>and the excitement from construction workers in yere. They were

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<v Speaker 1>the nicest construction workers you'd ever want to see. And uh,

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<v Speaker 1>it kind of emulates to the fact that everybody from

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<v Speaker 1>you know, from our partners into the financial partners of

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<v Speaker 1>people working here, there's there's a real cond of sense

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<v Speaker 1>of community and and fun that we're having that. Uh,

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<v Speaker 1>it's pretty special even on this island. Well, I gotta

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<v Speaker 1>say the Bloomberg audience likes to have fun too, But

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<v Speaker 1>they're also a financial audience. And you guys have spent

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<v Speaker 1>a few hundred million dollars to get this done, several

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<v Speaker 1>years to get it done, and when it comes down

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<v Speaker 1>to it, I mean, how long does it take to

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<v Speaker 1>make it kind of a profitable venture? You guys know,

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<v Speaker 1>New York City is an incredible place to do anything,

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<v Speaker 1>but it can also be a very difficult and times square.

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<v Speaker 1>I've seen a lot of restaurants, have seen a lot

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<v Speaker 1>of hotels open and closed in the same year. I've

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<v Speaker 1>seen a lot of Broadway shows open and closed in

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<v Speaker 1>the same year. So what is it going to take,

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<v Speaker 1>um to make it successful financially? And are you seeing

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<v Speaker 1>already demand in terms of rooms and people wanting to

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<v Speaker 1>be there? Well? I think the first thing is that

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<v Speaker 1>while there are a lot of hotels in Times Square,

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<v Speaker 1>there's not a hotel in Times Square where you can

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<v Speaker 1>jump in a pool twelve months a year. Good point.

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<v Speaker 1>So uh, it separates us, I think in a fairly

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<v Speaker 1>material way. Um. And and this is a very profitable

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<v Speaker 1>business because while it's fun to drink, it's also profitable

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<v Speaker 1>to drink and so um. One thing we've never had

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<v Speaker 1>trouble with is is demand and profitability. So um. We've

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<v Speaker 1>learned from Jimmy from his career. You know, deliver value

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<v Speaker 1>so long as you're creating fun for people and you're

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<v Speaker 1>doing it at fair price. Our experiences that you do

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<v Speaker 1>very well. Well. Are you guys seeing already demand in

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<v Speaker 1>terms of people wanting to come stay at the hotel?

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<v Speaker 1>Can you give us any indication or can you give

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<v Speaker 1>a little idea of what kind of demand you're seeing? Absolutely,

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<v Speaker 1>the advanced bookings are very strong, obviously our timing, which

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<v Speaker 1>we didn't control. Uh, the brilliance of American science did,

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<v Speaker 1>UH is fantastic. There's a lot of pent up to man.

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<v Speaker 1>You know, people haven't been able to have fun for

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<v Speaker 1>a long time, and it's a bit of an allegory

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<v Speaker 1>really for the comeback of not just New York but America.

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<v Speaker 1>Everybody could sure you use a visit to Margharitaville. Yeah,

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<v Speaker 1>I know that is certainly the case for me. Hey, Jimmy, Um,

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<v Speaker 1>you've been doing this for for quite a while and

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<v Speaker 1>you've built an incredible brand. And I do wonder, Um,

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<v Speaker 1>I wonder what you want your legacy to be. I

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<v Speaker 1>wonder how you want people to think about you. Well,

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<v Speaker 1>I'm not gone yet. Last time I look, I'm still here.

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<v Speaker 1>But but it's it's a great shu because I've thought

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<v Speaker 1>about it. It's legacy time. Listen. I've been very lucky

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<v Speaker 1>and I've had a few a few uh, a few

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<v Speaker 1>turns around that there could have gone uh the other way.

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<v Speaker 1>But I'm still here and uh and want to have fun.

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<v Speaker 1>And the thing of it is now it's the fact

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<v Speaker 1>that uh, I'm looking at uh a legacy in a

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<v Speaker 1>way that I think that there's an absence of of

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<v Speaker 1>young performers out there in our world, live performers, and

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<v Speaker 1>what we're trying to do is create like a camp

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<v Speaker 1>or something that we can teach people how to get

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<v Speaker 1>on a stage and how to really perform, you know,

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<v Speaker 1>in this in the the age of streaming, in the

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<v Speaker 1>age of dj H and all still, live performance is

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<v Speaker 1>something that unfortunately is is not where it used to

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<v Speaker 1>be in terms of the number of bands that are

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<v Speaker 1>out there they can really go perform as opposed to

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<v Speaker 1>solo artists or people that are you know, that they

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<v Speaker 1>can use the technology to replace live music. And I

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<v Speaker 1>always think that one of our great assets that we

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<v Speaker 1>learned a long time ago was you know, a bang

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<v Speaker 1>for the book at a show, but also to stay

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<v Speaker 1>there and keep going and because it means something, you know,

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<v Speaker 1>I kind of knew we had a brand a long

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<v Speaker 1>time ago, but I don't know what to do with it.

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<v Speaker 1>So I found John and I said, look, you know,

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<v Speaker 1>I can't pay you what you make in New yorkable

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<v Speaker 1>we partners and you can come to work in shorts.

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<v Speaker 1>So that started it and here we are. Well it's

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<v Speaker 1>worked out incredibly well for for both of you and

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<v Speaker 1>for customers as well. Yeah, John, I I want to

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<v Speaker 1>know how you're going to reach that next generation of

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<v Speaker 1>parrot heads. How are you getting those younger consumers into

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<v Speaker 1>Margaritaville right now? You know, truthfully, it's really very simple

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<v Speaker 1>because they've they've grown up on this music with their parents. Um,

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<v Speaker 1>the most special time families have in their lives are vacations,

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<v Speaker 1>and the soundtrack to those vacations has been Jimmy's music.

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<v Speaker 1>And so the awareness is handed down. We're actually on

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<v Speaker 1>college campuses with day College Ambassador program. We're on over

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<v Speaker 1>four hundred campuses. UM, we're obviously affiliated with Land Shark

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<v Speaker 1>Beer and and beer is a young person's game for

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<v Speaker 1>the most part. So UM, it's it's it's It's really

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<v Speaker 1>not something we have to work at very hard. Uh,

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<v Speaker 1>it's quite organic. So one last question, guys, I have

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<v Speaker 1>to say. In the lead up to this, Tim and

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<v Speaker 1>I've been talking around the news room like we're gonna

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<v Speaker 1>interview Buffett and they're like Warren and we're like, no,

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<v Speaker 1>Jimmy Buffett, the other Buffett. You guys are actually friends Jimmy,

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<v Speaker 1>and we're curious, did you guys do you talk business

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<v Speaker 1>with him. Do you talk investments with him? Do you

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<v Speaker 1>drink Margarita's with him? Like, I'm just curious about that relationship. Yeah,

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<v Speaker 1>if you if you were a distant something may be

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<v Speaker 1>because of Warren buff you call him to We've we've

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<v Speaker 1>been friends for a long long time. We were introduced

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<v Speaker 1>by his sister Dars to my mom moment they went

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<v Speaker 1>on a genealogical kind of trip and that was the

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<v Speaker 1>first time that she said, you know, you ought to

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<v Speaker 1>meet Warren, you ought to buy Berkshire And that was

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<v Speaker 1>like in nineteen seventy two, and I did both, Wow,

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<v Speaker 1>have you bought bitcoin? And yes, yeah, I know I

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<v Speaker 1>know anything. I know what Warren thinks about it, but

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<v Speaker 1>you know it is, Yeah, a little dabble in there done.

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<v Speaker 1>Do anybody harm? You know? I think in the in

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<v Speaker 1>the entertainment side of it's pretty entry. I'm looking at

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<v Speaker 1>how how you could uh tickets to me is an

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<v Speaker 1>interesting thing of how you could control maybe scalping and

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<v Speaker 1>then the long run, you know, I don't see anybody's

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<v Speaker 1>done anything about it yet that has actually worked, but this,

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<v Speaker 1>this could be a possibility. That's what I'm kind of

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<v Speaker 1>looking at. Yeah, well, I gotta say when it's I'm

0:12:51.880 --> 0:12:55.480
<v Speaker 1>not gonna buy seventy million dollar painting don't work, but

0:12:55.600 --> 0:12:58.000
<v Speaker 1>I'm looking at tickets right. No n f T s there.

0:12:58.000 --> 0:12:59.839
<v Speaker 1>It sounds like, hey, listen, we know when it's five o'clock.

0:13:00.040 --> 0:13:01.560
<v Speaker 1>Where where both of you want to be? At least

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<v Speaker 1>when you're in New York. Um, John, Jimmy, thank you

0:13:04.280 --> 0:13:07.520
<v Speaker 1>so much. We really appreciate it. Good luck, Thank you

0:13:07.559 --> 0:13:08.720
<v Speaker 1>all for having it. Thank you