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Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News.

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Speaker 2: Hi, I'm Jason Kelly. I'm Alex Rodriguez, and welcome to

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Speaker 2: the deal. Coming up today, Josh Richards. Alex, you're pretty influential.

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Speaker 2: I would argue this guy is more influential millions and

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Speaker 2: millions of followers on social media. He's going to talk

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Speaker 2: to us all about how to build an audience.

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Speaker 3: It's incredible.

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Speaker 4: I mean you talk about not only is he more influential,

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Speaker 4: he's probably like seven eight times more.

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Speaker 3: This is how the new stars are going to look like.

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Speaker 4: And I would not be surprised if NFL and will

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Speaker 4: be based ball NBA hires someone like Josh to help

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Speaker 4: them understand what the audience wants.

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Speaker 3: He knows it as well as anyone.

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Speaker 2: He's been incredibly aggressive as an entrepreneur and as a partner.

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Speaker 2: He's partnered with Dave Portnoy, He's partner with Mark Wahlberg. He,

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Speaker 2: like you, has gone out and found incredible mentors. He's

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Speaker 2: going to tell us how he is building an empire.

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Speaker 3: Can't wait?

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Speaker 2: All right, coming up, Josh Richards. All right, so introduce

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Speaker 2: yourself and tell us what you do.

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Speaker 5: Yeah, my name is Josh Richards. And I do social media,

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Speaker 5: and I'm also an entrepreneur.

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Speaker 2: That undersells it, grossly undersells it. You're highly influential, you know.

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Speaker 2: We like to talk about signature deals on this show.

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Speaker 2: A lot of people know you through your Barstool podcast.

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Speaker 2: Let's start there, because that is a deal that, at

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Speaker 2: least for a lot of us, kind of comes out

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Speaker 2: of nowhere. I think we have a little bit of

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Speaker 2: knowledge of the backstory. You got to share that with us.

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Speaker 5: Yeah, yeah, So that really started when I had made

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Speaker 5: a disc track on past friend of mine on social media,

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Speaker 5: so we were just playing fun, made this song and

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Speaker 5: it accumulated like one hundred million streams across platforms. Blew

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Speaker 5: up was treading on Twitter, and that was the first

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Speaker 5: time Dave Portnoy had seen TikTokers on social media. So

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Speaker 5: he tweets out and he goes, why these wiggled showing

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Speaker 5: up on my feet and so instantly, being a fan

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Speaker 5: of Dave previously, like growing up watching his content and

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Speaker 5: watching Barstool, I was like, Okay, I got to get

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Speaker 5: into contact with this guy, like I know he'll like

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Speaker 5: keep going with it if like I can get him

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Speaker 5: on a live or do something so we end up

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Speaker 5: getting in contact with him. We go live on Instagram.

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Speaker 5: We end up having I want to say, ninety to

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Speaker 5: one hundred thousand concurrens watching this stream of me and

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Speaker 5: Dave because just like you guys said, it's like this

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Speaker 5: is out of nowhere. Why is Josh Richards and Dave

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Speaker 5: Portnoy making content together? And we did that live. I

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Speaker 5: explained all the drama to him, and me and him

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Speaker 5: were going back and forth, cracking jokes. We were charismatic,

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Speaker 5: we were able to flow with each other. We were

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Speaker 5: able to go back and forth. And we started getting

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Speaker 5: hit up by different companies about putting on a show,

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Speaker 5: and Snapchat was one that reached out and they were like, oh,

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Speaker 5: would you and Dave want to do like a segmented

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Speaker 5: show every single week? So I get on a call

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Speaker 5: with Dave.

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Speaker 3: We have.

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Speaker 5: An hour call scheduled. I believe we're about two minutes

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Speaker 5: into this call, and I've pitched on, oh, Snapchat wants

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Speaker 5: to do show, and he's like, all right, I don't

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Speaker 5: want to do a show with Snapchat. We're like, okay, well,

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Speaker 5: we got fifty eight minutes left here. And the whole

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Speaker 5: pitch of this call is already toast, right, so we

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Speaker 5: kind of start just spitballing random ideas and we're like,

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Speaker 5: all right. I had a show at the time called

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Speaker 5: Tea Talk where on my YouTube I would go through

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Speaker 5: all the drama that was online and I'd kind of

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Speaker 5: like poke light at it and make fun of it.

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Speaker 5: So I thought, why not just kind of take what

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Speaker 5: we did with the live stream and combine that with

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Speaker 5: the Tea Talk, and let's just make a podcast where

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Speaker 5: we talk about all the drama going on in gen

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Speaker 5: z and social media and I'll explain it to you.

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Speaker 5: It'll be this really cool co viewing opportunity where kids

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Speaker 5: can watch with their parents. Right, kids are always trying

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Speaker 5: to explain what's going on social media their parents. Their

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Speaker 5: parents aren't quite getting it. They get to watch Dave

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Speaker 5: and be like, I relate to that guy, and then

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Speaker 5: people that are my age and younger you get to

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Speaker 5: watch me and Brie and be like, oh, well, I

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Speaker 5: relate to them. So it created this really cool experience

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Speaker 5: and it made a lot of people say like, what,

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Speaker 5: why are these two together? And I think that's a

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Speaker 5: reaction that myself and my company have really looked at

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Speaker 5: as that means you're doing something right when people are

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Speaker 5: asking why, when people are starting to get intrigued. I

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Speaker 5: mean that means you're on the forefront of something really special.

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Speaker 2: I think so and you and Brie remind us who

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Speaker 2: Brie is? How you guys got together?

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Speaker 5: Yes, so Breed Chicken Fry. She is the other host

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Speaker 5: of the podcast, and we had come across her. She

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Speaker 5: was already an employee at Barstool. She had been doing

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Speaker 5: her own podcast, and we had felt like me and

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Speaker 5: Dave had a good dynamic, but there was something missing.

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Speaker 5: We needed another point of view. We needed someone else.

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Speaker 5: I was gonna kind of bringing an imposing side because

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Speaker 5: a lot of times me and Dave would agree with

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Speaker 5: each other. So we cycled through a couple of the

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Speaker 5: people at Barstool, trying out different talent, seeing who would

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Speaker 5: work out, and when Breed came on, it just fit.

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Speaker 5: I think having that female perspective is huge, especially because

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Speaker 5: a lot of my audience is female. I think having

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Speaker 5: someone that was quick and witty and was able to,

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Speaker 5: you know, hang with us at the same time. She

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Speaker 5: was really the perfect fit. And I think that's what

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Speaker 5: truly made BFFs a really, really good show, is having

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Speaker 5: all of us four years in.

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Speaker 3: That's amazing four years in. Yeah. Did you say her

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Speaker 3: name is Breed Chicken Fry.

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Speaker 5: Yeah, so it's great man. Yeah, she had liked the

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Speaker 5: chicken fry snacks, so she had called her usally Breonna

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Speaker 5: Chicken Fry. And it's kind of just there you go. Yeah,

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Speaker 5: it stuck, all right.

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Speaker 2: So let's go back even further because before you get

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Speaker 2: to BFFs, as you mentioned, you're creating highly successful YouTube channel,

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Speaker 2: you're also building an empire from a pretty early age.

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Speaker 3: Why.

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Speaker 5: Yeah, Yeah, I've said this a little bit before, but

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Speaker 5: I've been touched on a lot. Ever since I was

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Speaker 5: really young. I had always had this like calling or

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Speaker 5: feeling where I was like, I know the name Josh

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Speaker 5: Richards will be known, and I used to pray about

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Speaker 5: it before I would go to bed every single night.

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Speaker 5: And you know, when I was three or four, I

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Speaker 5: thought I was going to be a superhero. I thought

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Speaker 5: I was gonna be Ben ten Right. That same notion

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Speaker 5: of like the name Josh Richers will we know never

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Speaker 5: left me. Went from that to being oh, I'm gonna

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Speaker 5: be a pro hockey player. I'm gonna be an NHL player,

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Speaker 5: and then oh, I'm going to be a professional across

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Speaker 5: player and then oh, I'm going to use my love

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Speaker 5: for hockey and create a hockey shirt company and I'll

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Speaker 5: have the biggest apparel brand in hockey and that will

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Speaker 5: bring my name, Josh Richards around, And it just kind

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Speaker 5: of kept going and going and going into one day,

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Speaker 5: my sister had asked me to go in a video

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Speaker 5: with her on this app called Musically, and so she

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Speaker 5: has this little like dance rou team we're gonna do

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Speaker 5: and I was like, okay, cool, let's do this. And

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Speaker 5: I'm thirteen, I just finished my eighth grade of school

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Speaker 5: and she's twelve, and so we do this little video

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Speaker 5: into us. It blows up, running around the house, We're

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Speaker 5: yelling and screaming. It got like fifty likes, I think,

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Speaker 5: but to us that was viue. We were like, oh

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Speaker 5: my goodness, we don't even know fifty people. So we

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Speaker 5: go and I look at the comments and there's like

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Speaker 5: two or three of the comments that are like, hey,

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Speaker 5: what's his username? And they're from girls, and I'm like

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Speaker 5: kind of feeling myself now, I'm like, all right, I

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Speaker 5: got to make myself one of these accounts. So I

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Speaker 5: make one and very quickly kind of go about it

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Speaker 5: in an entrepreneurial spirit. I had started a couple different

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Speaker 5: brands in my neighborhood. If that was like a lacrosse

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Speaker 5: brand where I would string sticks and dye the mesh

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Speaker 5: and wax coate it so is waterproof and when you

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Speaker 5: were playing in the rain, your pocket consistency stayed the same.

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Speaker 5: Or I had a hockey shirt company with different slogans

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Speaker 5: where we'd go to tournaments. So right away I was like, oh,

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Speaker 5: is there a way to make money off this? Like

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Speaker 5: how can I turn this into a business? And so

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Speaker 5: me and my sister found the live component of the

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Speaker 5: app where you could go live, and much like Twitch today,

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Speaker 5: that's like one of the biggest platforms. You'll go live

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Speaker 5: and people will subscribe or send donos. And not only

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Speaker 5: were they able to do that on this platform when

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Speaker 5: I was going live as well, but there was actually

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Speaker 5: a list that showed you the top two hundred spending

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Speaker 5: customers every single day, so the people that were donating

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Speaker 5: the most. So I was sitting there at thirteen, like,

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Speaker 5: well this is silly, Like why do I need ten

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Speaker 5: million followers when I can have the top two hundred

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Speaker 5: spenders every single day, just kind of go direct to consumer.

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Speaker 5: So I had my sister bring out the iPad. She'd

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Speaker 5: sit beside me, and I put on our fifteen percent

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Speaker 5: commission based salary, and she'd sit beside me and she'd

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Speaker 5: go through that list of two hundred people logged into

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Speaker 5: my account, follow every single one of them, like fifteen

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Speaker 5: other videos. They'd get sixteen notifications from a random Josh

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Speaker 5: Richard's kid. They'd see him live because my profile would

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Speaker 5: be blinking. They'd be like, oh, all right, let me

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Speaker 5: go check it out. They'd come into the live. I'd

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Speaker 5: know it was one of them because their user names

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Speaker 5: were highlighted and read because I just followed them, so

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Speaker 5: I would give him actual attention, be like, Yo, what's up.

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Speaker 3: What's up.

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Speaker 5: They'd end up sending gifts and me and myself would

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Speaker 5: be like nice, got him. And so then we kept

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Speaker 5: doing that, and we like did that in my parents'

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Speaker 5: basement for a year or two years, just starting to

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Speaker 5: make like really good money and.

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Speaker 3: What's real money.

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Speaker 5: We were at probably after the first month, we were

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Speaker 5: doing like six hundred dollars a week. I'm like thirteen

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Speaker 5: years old, right, So we were sitting there like Wow,

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Speaker 5: we're we are raking it in. We're set for life,

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Speaker 5: like we were blown away. And I remember my dad

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Speaker 5: comes to me one day because all this money is

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Speaker 5: going from the app, threw his PayPal into my bank account,

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Speaker 5: so he's getting a notification every time, and you know,

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Speaker 5: it happens a couple of times. I think it was

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Speaker 5: probably the third week we're doing it, and he comes

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Speaker 5: up and he's like, all right, I get it, you're

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Speaker 5: in high school, but drugs and selling drugs, that's just

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Speaker 5: not the end. I'm like that, no, no, no, no, that's

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Speaker 5: not what it is. That's not what it is. So

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Speaker 5: I have to explain him what social media is and

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Speaker 5: going live and he's like, all right, I'm not sure

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Speaker 5: I really understand, but they're making great money, so keep

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Speaker 5: it up, you know. And so then he started diving

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Speaker 5: deep into social media. And I always credit my parents

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Speaker 5: because I wouldn't be here without them. They were my

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Speaker 5: biggest supporters through everything from the early companies I tried

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Speaker 5: to do. They would, you know, buy the blank T

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Speaker 5: shirts and give me one hundred yard mess school for

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Speaker 5: the cross thing. And then as soon as I started

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Speaker 5: doing social media, my dad was and mom We're both like,

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Speaker 5: all right, we need to know everything we can about this.

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Speaker 5: We need to learn as much as we can. Oh,

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Speaker 5: I'll take a day off of work, Josh to fly

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Speaker 5: you to this event in Washington so that you can

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Speaker 5: go and collab with other creators. And there were all

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Speaker 5: these little things that you know, they didn't really have

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Speaker 5: to do, but they were just the most supportive parents

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Speaker 5: in the world and allowed me to follow the stream

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Speaker 5: at a young age and go to the United States,

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Speaker 5: go to different countries when I was younger and should

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Speaker 5: be in school. Like they believed in me and believed

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Speaker 5: in what I was doing. So yeah, really really huge props.

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Speaker 2: So then how soon into that journey are you like, Okay,

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Speaker 2: I'm in it. This is going to be my life.

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Speaker 2: I am devoting myself to this. I am following candidly

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Speaker 2: a pretty well tried path, like I'm moving to LA

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Speaker 2: like I'm doing it. Like when did it sort of

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Speaker 2: flip for you?

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Speaker 3: Yeah?

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Speaker 5: After two years of being on social media is really

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Speaker 5: when I think I decided like, no, I can. I

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Speaker 5: could turn this into something full time. I could really

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Speaker 5: turn this into a media empire, build companies off of

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Speaker 5: this and continue to grow and grow in my own

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Speaker 5: social as well. So after those two years I started

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Speaker 5: to make some friends in the social media world. We

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Speaker 5: decided we were going to go on a tour, so

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Speaker 5: we had gotten altogether, had this person that was repping

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Speaker 5: the tour and kind of managing it. We did I believe,

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Speaker 5: thirty cities across the United States, and that was the

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Speaker 5: moment I think I was first able to see you know,

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Speaker 5: I come from a small town fifteen thousand and sixteen

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Speaker 5: thousand people, and everyone already knew me before I did

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Speaker 5: social media, So there wasn't this like rise to fame

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Speaker 5: I felt or anything like that in my town. If anything,

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Speaker 5: it was the opposite, because I was doing something different

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Speaker 5: and new, right. It was more like, oh, this loser

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Speaker 5: doing social media. So that was the first time I'd

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Speaker 5: ever seen faces to these people commenting and liking my content.

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Speaker 5: And that's really when I was like, holy cow, there's

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Speaker 5: really something here.

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Speaker 2: Yeah.

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Speaker 5: So we finished the tour. We end up in a

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Speaker 5: pretty tough situation where us as kids, we hadn't signed anything.

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Speaker 5: We had kind of done all these handshake deals with

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Speaker 5: these people running the tour, and we all get screwed

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Speaker 5: out of a bunch of money. The tour did really

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Speaker 5: well for them. We were doing like two thousand people,

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Speaker 5: sold out shows every single place we went. On top

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Speaker 5: of that, we do dinners and VIP things and all

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Speaker 5: these different things where people would select to their favorite

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Speaker 5: fans or their favorite person to see what was So

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Speaker 5: you were supposed to get that cut and I think

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Speaker 5: I got seven hundred dollars by the end of it.

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Speaker 5: Like it was like it didn't even cover the hotels,

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Speaker 5: you know what I mean, like or the food that

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Speaker 5: we had to go and get. So it was a

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Speaker 5: tough situation and it was a learning one that I

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Speaker 5: you know, I'm glad happened early, because right then I

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Speaker 5: was like, all right, this is a wild West. Social

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Speaker 5: media is new. No one's paying attention, like in the

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Speaker 5: sense of protecting the creator. There's no at this point,

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Speaker 5: there's no w MECAA. They're not coming to sign kids yet.

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Speaker 5: They they're not even like looking at what TikTok could be.

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Speaker 2: And this is only what four or five years ago?

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Speaker 5: Yeah, this is twenty nineteen, ye like, so it's not

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Speaker 5: that long ago, right, And that was the moment where

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Speaker 5: I was like, Okay, I need to start something that's

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Speaker 5: going to be by the creator for the creator. So

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Speaker 5: I started a management company. That's when I moved to

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Speaker 5: LA That's when me and all my friends start the

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Speaker 5: Sway House. That's when I get looped in with Chris

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Speaker 5: Sautel is my business partner now with Crosscheck. He was

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Speaker 5: at ICM. We had to sign to an agency, our

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Speaker 5: management company because we didn't have a license so for

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Speaker 5: them to be repped like we needed that. So we

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Speaker 5: went and met with ICM. Chris had started the digital

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Speaker 5: division over there, so that was a person we were

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Speaker 5: put in contact with and we worked out a deal

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Speaker 5: with them, started working with them. Chris became also my

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Speaker 5: manager at the time or my agent, and then as

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Speaker 5: time moves forward, I ended up leaving Talent X sell

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Speaker 5: my shares there and that's when I was like, all right,

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Speaker 5: I want to make a production company. I want to

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Speaker 5: start being able to bring together the worlds of social

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Speaker 5: and traditional media, start bridging those as they are getting

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Speaker 5: closer and closer together. And we all see our favorite

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Speaker 5: actors and athletes now doing social media, and now we

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Speaker 5: see social media influencers stepping into music and movies, and

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Speaker 5: as these worlds are colliding, like, how can I be

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Speaker 5: at the forefront of that and producing all that content.

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Speaker 5: So started Crosscheck. Chris was sitting in his comfy job

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Speaker 5: at ICM, and I was like, why don't you just

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Speaker 5: listen to me, this nineteen year old kid, and leave

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Speaker 5: your job and come and work with me, and we'll

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Speaker 5: start crosscheck together. So after a few months of you know,

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Speaker 5: continuously knocking on Chris's door and asking him, I convince uh,

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Speaker 5: and so he listened to me, came over, and then

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Speaker 5: we started cross Check and we've been doing that for

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Speaker 5: the last three years now.

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Speaker 4: When it comes to like two middle aged dudes like

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Speaker 4: Jason and I, right, what content can we learn from

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Speaker 4: you that actually performs the best and which content performs

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Speaker 4: the worst?

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Speaker 5: I mean content that performs the best versus worse. I

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Speaker 5: think that's very dependent on the creator and all the

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Speaker 5: person that's creating the content, right, because you already have

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Speaker 5: a built an audience. You know your audience. You're you've

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Speaker 5: been from the world of sports. You know anytime you're

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Speaker 5: gonna be talking about sports, that's gonna play to your audience.

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Speaker 3: Right.

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Speaker 5: So I think more about like knowing what content's going

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Speaker 5: to do bad or knowing what content's going to do good,

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Speaker 5: It's about knowing your audience because that's gonna lead you

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Speaker 5: to the right path. So I know, for example, my

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Speaker 5: audience and my demographic. If I go on my TikTok,

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Speaker 5: it's gonna be seventy seventy five percent women, twenty twenty

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Speaker 5: five percent men, right. And I also know that the

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Speaker 5: age demo there is going to really range from sixteen

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Speaker 5: to probably twenty four, is really where my age demo sits.

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Speaker 5: So I go and think, Okay, what are people in

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Speaker 5: that age group gonna like? What content are this gonna

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Speaker 5: be fun for them? Okay, what's something relatable that we're

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Speaker 5: all doing?

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Speaker 2: All right?

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Speaker 5: Everyone's dating at that age, right, So how do I

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Speaker 5: bring in a really funny conversation or debate that me

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Speaker 5: and my girlfriend are going through? And I bring that

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Speaker 5: to TikTok and we're able to share it. And now

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Speaker 5: all these kids that are sixteen or twenty four are

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Speaker 5: sending you to their boyfriends, are sending me to their girlfriends,

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Speaker 5: and they're like, we literally had the exact same argument.

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Speaker 5: Oh my god, this is so crazy. My favorite creator

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Speaker 5: is going That is to me, what builds good content

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Speaker 5: when you're able to show to your audience that you

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Speaker 5: know you're going through the same things they're going through.

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Speaker 5: You're able to play that relatable card with them that

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Speaker 5: not only is gonna make good content, but continue your

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Speaker 5: building community.

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Speaker 2: You know, one of the things you have been so

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Speaker 2: successful at and you've demonstrated even in the past few minutes,

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Speaker 2: is identifying and cultivating an audience. So you know you've

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Speaker 2: talked about sort of the creator side. How do you

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Speaker 2: essentially make a business out of those insights? Because it

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Speaker 2: feels like, I mean, if we're looking at your business ventures,

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Speaker 2: that's your I mean, this is an overuse term, that's

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Speaker 2: your superpower is understanding the audience. You're clearly an entrepreneur

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Speaker 2: as well. So how do you build something that leverages

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Speaker 2: those insights?

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Speaker 3: Yeah?

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Speaker 5: Yeah, I mean today every company is trying to find

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Speaker 5: a way to communicate with gen Z. How can I

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Speaker 5: help a company by investing or if I really enjoy

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Speaker 5: this brand and I want to be a part of it,

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Speaker 5: how can I leverage myself who knows how to communicate

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Speaker 5: to gen Z, who knows what they're interested in, knows

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Speaker 5: what they're likes and dislikes are. How can I leverage

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Speaker 5: that for this company? So I think that's really how

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Speaker 5: I look at like my following in and I'm able

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Speaker 5: to turn it into a business because the cable TV commercials,

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Speaker 5: they're not where these companies are wanting to go anymore.

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Speaker 5: They're wanting to go to social How can we bring

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Speaker 5: our stuff to TikTok unless it's like a Super Bowl commercial,

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Speaker 5: It makes way more sense to go on social. So

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Speaker 5: I think it's just about leveraging my knowledge and my

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Speaker 5: ability of knowing how to grow on social media and

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Speaker 5: knowing how to bring those companies and their products to

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Speaker 5: a younger audience.

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Speaker 4: So, Josh, when you think about you and your partner Chris,

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Speaker 4: when you think about engaging businesses, are you guys sitting

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Speaker 4: back on your heels and waiting for these great companies

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Speaker 4: to reach out to you or do you proactively go

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Speaker 4: out and engage with them?

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Speaker 3: Yeah? And how do you do it?

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Speaker 5: Yeah? No, we're very proactive. One of the first things

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Speaker 5: I learned from coming out to LA was how often

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Speaker 5: agencies and agents are in the get called business. Instead

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Speaker 5: of making calls, right, they kind of sit there and

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Speaker 5: they kind of wait around and if one of their

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Speaker 5: ten fifteen clients is someone that's getting a lot of

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Speaker 5: inbound and people are all They're like, perfect, I can

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Speaker 5: do this. I can answer the phone all day and

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Speaker 5: say yeah, sure, we'll take your money. Like me and

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Speaker 5: Chris will have these weekly meetings where we talk to

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Speaker 5: each other and I'm telling him about different brands I'm

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Speaker 5: enjoying right now, or different campaigns I see brands doing

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Speaker 5: that I'm really interested in. Or oh I see this

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Speaker 5: company kind of rising. Maybe there's an investment player equity

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Speaker 5: play there, and we talk about that and then we'll

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Speaker 5: go out and reach out to the company. This I

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Speaker 5: think shows a company. Okay, this is an authentic relationship.

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Speaker 5: This is the creator who is actually reaching out to us.

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Speaker 5: They really must enjoy our brand. This is something they

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Speaker 5: want more than just oh, we're gonna offer them a

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Speaker 5: paycheck and they want the money. So for us being proactive,

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Speaker 5: it gives us more ability to do what we want

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Speaker 5: with the campaign because we're usually able to not only

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Speaker 5: come with them with hey, we're really interested in working

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Speaker 5: with you guys. But here's three different tiers of what

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Speaker 5: the deal could look like. Here's you know that tier

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Speaker 5: one that's going to cost a little bit more, but

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Speaker 5: look at all these really cool different videos we can do,

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Speaker 5: or high production valued stuff we can do like we

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Speaker 5: did with Fallout where we made a whole trailer and

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Speaker 5: people were like, holy is Josh in the Fallout show

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Speaker 5: coming on probaty?

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Speaker 2: Right?

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Speaker 5: So, then like you can have these different tiered things

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Speaker 5: and that allows us to feel like we get more

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Speaker 5: of that creative control, which my audience is going to

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Speaker 5: enjoy that more doesn't feel like a billboard. They watch

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Speaker 5: that ad and they actually consume it and they enjoy it.

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Speaker 5: They're like, this is how ads shouldn't be done. This

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Speaker 5: is instead of a Okay, here's another brand post.

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Speaker 2: Right.

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Speaker 4: So, and Josh, is that through like social media, text

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Speaker 4: email or do you and Chris try to set up

436
00:19:41,400 --> 00:19:42,760
Speaker 4: a zoom or a meeting in person?

437
00:19:43,040 --> 00:19:45,879
Speaker 5: Yeah? So it typically starts off with an email. I

438
00:19:45,920 --> 00:19:50,320
Speaker 5: think people really undervalue the cold email. That's what I did,

439
00:19:50,520 --> 00:19:53,480
Speaker 5: even when I was like seventeen eighteen, just to meet people.

440
00:19:53,520 --> 00:19:55,840
Speaker 5: It was Hey, I'm really interested in just getting to

441
00:19:55,880 --> 00:19:57,520
Speaker 5: pick your ear for thirty minutes. Would you like to

442
00:19:57,560 --> 00:19:59,960
Speaker 5: hop on a call? And that's how I was able

443
00:20:00,160 --> 00:20:02,240
Speaker 5: to make a lot of connections in the venture world,

444
00:20:02,320 --> 00:20:04,040
Speaker 5: and that's how I was able to meet people like

445
00:20:04,080 --> 00:20:06,520
Speaker 5: Mark Wahlberg when we started the production company, who helped

446
00:20:06,560 --> 00:20:09,359
Speaker 5: a ton Like, I think the cold email is so valuable.

447
00:20:09,400 --> 00:20:10,840
Speaker 5: So we'll start off typically with that.

448
00:20:11,080 --> 00:20:12,359
Speaker 2: So what do you say in that email?

449
00:20:12,560 --> 00:20:14,880
Speaker 5: Yeah, I mean it varies depending on you know, who

450
00:20:14,880 --> 00:20:15,600
Speaker 5: I'm talking to.

451
00:20:15,640 --> 00:20:18,000
Speaker 2: But the Mark Wahlberg, Yeah, Mark Wahlberg.

452
00:20:18,080 --> 00:20:20,280
Speaker 5: I mean, for Mark, I'd looked up to him when

453
00:20:20,280 --> 00:20:22,239
Speaker 5: I was younger. I had always looked at him as

454
00:20:22,280 --> 00:20:25,320
Speaker 5: somebody that was able to transition from career to career

455
00:20:25,440 --> 00:20:27,919
Speaker 5: really really seamlessly, and well, you know, starts off and

456
00:20:27,920 --> 00:20:30,920
Speaker 5: he's Marky Mark and the Funky Bunch, right, And I'd

457
00:20:30,920 --> 00:20:33,560
Speaker 5: always thought like that is pretty similar to the social

458
00:20:33,600 --> 00:20:36,080
Speaker 5: media creator, the person that makes like it's like a

459
00:20:36,080 --> 00:20:38,239
Speaker 5: one hit wonder kind of vibe. Today, you never know

460
00:20:38,280 --> 00:20:40,000
Speaker 5: how long that lifespan is going to be. If they

461
00:20:40,000 --> 00:20:43,240
Speaker 5: don't keep making really good content, they're going to disappear,

462
00:20:43,320 --> 00:20:45,280
Speaker 5: right the same way like musicians back then, they make

463
00:20:45,320 --> 00:20:47,879
Speaker 5: one good song, a couple of good songs, if that

464
00:20:48,040 --> 00:20:49,880
Speaker 5: was it, then they like fell off and no one

465
00:20:49,920 --> 00:20:52,159
Speaker 5: really heard from them again. So he was able to

466
00:20:52,160 --> 00:20:54,560
Speaker 5: transition and then go into acting and start doing his

467
00:20:54,600 --> 00:20:57,240
Speaker 5: acting and then he you know, becomes an entrepreneur and

468
00:20:57,359 --> 00:20:59,720
Speaker 5: is opening up different companies. It's like he might have

469
00:20:59,800 --> 00:21:03,119
Speaker 5: done steps in a different way, but I always had

470
00:21:03,119 --> 00:21:04,960
Speaker 5: looked at that and been like, oh, that's really inspiring.

471
00:21:05,000 --> 00:21:07,000
Speaker 5: I kind of want to follow those footsteps. So I

472
00:21:07,040 --> 00:21:09,880
Speaker 5: pretty much said that in the email, right, I looked

473
00:21:09,960 --> 00:21:11,840
Speaker 5: up to you. I've seen how you've had an ability

474
00:21:11,840 --> 00:21:14,679
Speaker 5: to transition from career to career. I'm someone that really

475
00:21:15,400 --> 00:21:18,239
Speaker 5: aspires to do that and wants my career to kind

476
00:21:18,280 --> 00:21:20,959
Speaker 5: of follow in your footsteps. And I'm starting this production company,

477
00:21:21,000 --> 00:21:22,359
Speaker 5: so I would love to be able to pick your

478
00:21:22,400 --> 00:21:26,320
Speaker 5: ear on just advice and how I can navigate Hollywood.

479
00:21:26,800 --> 00:21:31,360
Speaker 5: So I sent that email. It ended up getting received

480
00:21:31,440 --> 00:21:34,640
Speaker 5: by the head of his production company, Archie Gibbs, got

481
00:21:34,720 --> 00:21:36,840
Speaker 5: on the phone with him, talked with him for a while.

482
00:21:37,080 --> 00:21:38,600
Speaker 5: He was like, you really do remind me of Mark.

483
00:21:38,680 --> 00:21:40,600
Speaker 5: Let me get you in contact with Mark. And then

484
00:21:40,640 --> 00:21:42,679
Speaker 5: I got in contact with Mark and that's when we

485
00:21:42,720 --> 00:21:45,360
Speaker 5: started the joint venture for the production company. So that's

486
00:21:45,400 --> 00:21:48,320
Speaker 5: where my production company was for the first year with

487
00:21:48,400 --> 00:21:51,479
Speaker 5: his unscripted company, and he was able to, you know,

488
00:21:51,720 --> 00:21:54,480
Speaker 5: do the whole parade me around Hollywood and be able

489
00:21:54,520 --> 00:21:57,320
Speaker 5: to introduce me to certain people, and that really helped

490
00:21:57,400 --> 00:21:59,920
Speaker 5: kind of get us going at the beginning and allow

491
00:22:00,280 --> 00:22:03,560
Speaker 5: me to sit in rooms as a nineteen eighteen year

492
00:22:03,560 --> 00:22:06,840
Speaker 5: old and have people take me seriously because Mark had said, no,

493
00:22:07,200 --> 00:22:07,920
Speaker 5: I trust them.

494
00:22:08,160 --> 00:22:12,640
Speaker 2: When you're approaching different deals, whether it's a brand, whether

495
00:22:12,680 --> 00:22:16,160
Speaker 2: it's a company. You've hit on something that Alex talks

496
00:22:16,160 --> 00:22:18,119
Speaker 2: about a lot, and we've talked about a lot on

497
00:22:18,160 --> 00:22:21,800
Speaker 2: this show, which is moving from sort of asset to principle,

498
00:22:22,320 --> 00:22:24,959
Speaker 2: and a lot of what is embedded in that is

499
00:22:25,200 --> 00:22:28,040
Speaker 2: getting a stake, getting equity. How much do you think

500
00:22:28,080 --> 00:22:31,800
Speaker 2: about sort of the ownership piece, because clearly the entrepreneurial

501
00:22:31,840 --> 00:22:35,040
Speaker 2: side of you wants to be an owner. It sounds

502
00:22:35,040 --> 00:22:35,640
Speaker 2: like is that fair?

503
00:22:35,880 --> 00:22:38,600
Speaker 5: Yeah? Yeah, I mean I think I'm always thinking about that,

504
00:22:38,640 --> 00:22:40,680
Speaker 5: if that's from when I'm working with a brand or

505
00:22:40,720 --> 00:22:43,400
Speaker 5: a company, or even when I'm creating my own IP

506
00:22:43,560 --> 00:22:45,960
Speaker 5: as content, because you're building a library, right and that

507
00:22:46,000 --> 00:22:47,960
Speaker 5: can then go and sell and day. I mean, I

508
00:22:48,040 --> 00:22:51,840
Speaker 5: think it's something I always think about, especially because I

509
00:22:52,000 --> 00:22:54,679
Speaker 5: always want to be able to be a part of

510
00:22:55,280 --> 00:22:57,199
Speaker 5: the present in the future and keep my finger on

511
00:22:57,200 --> 00:22:59,000
Speaker 5: that pulse. And I think there's no better way than

512
00:22:59,160 --> 00:23:01,040
Speaker 5: investing in a company that's going to be massive in

513
00:23:01,040 --> 00:23:03,320
Speaker 5: the next five to seven years. Right, That allows me

514
00:23:03,359 --> 00:23:04,880
Speaker 5: in five to seven years to still be a part

515
00:23:04,880 --> 00:23:08,880
Speaker 5: of the conversation. So for me, it's something that's really important.

516
00:23:08,920 --> 00:23:12,000
Speaker 5: It's something that has been given to me as advice

517
00:23:12,040 --> 00:23:14,720
Speaker 5: when talking to people like Ashton Kutcher, and he said,

518
00:23:14,760 --> 00:23:18,560
Speaker 5: you know, if I had taken equity in every single

519
00:23:18,560 --> 00:23:20,520
Speaker 5: one of the deals that I had done for commercials

520
00:23:20,560 --> 00:23:23,160
Speaker 5: when I was younger, and instead of the paycheck, even

521
00:23:23,200 --> 00:23:24,879
Speaker 5: if I cut the paycheck in half and took it

522
00:23:24,920 --> 00:23:28,560
Speaker 5: as equity instead, I would be one hundred extracher than

523
00:23:28,600 --> 00:23:30,480
Speaker 5: I am today. So there's just been a lot of

524
00:23:30,560 --> 00:23:33,040
Speaker 5: people that you know, from me doing those calls and

525
00:23:33,080 --> 00:23:35,720
Speaker 5: cold emails, like that's the lessons that have been taught

526
00:23:35,720 --> 00:23:38,119
Speaker 5: to me and those people have been through it. And

527
00:23:38,359 --> 00:23:40,520
Speaker 5: I always like to pride myself from knowing what I

528
00:23:40,600 --> 00:23:42,639
Speaker 5: know and knowing what I don't. So I'm going to

529
00:23:42,720 --> 00:23:46,240
Speaker 5: listen to the people that do know it and hopefully

530
00:23:46,400 --> 00:23:47,520
Speaker 5: make the right decisions.

531
00:23:47,760 --> 00:23:50,040
Speaker 2: I mean, it's interesting too. I mean, just to proud

532
00:23:50,080 --> 00:23:51,639
Speaker 2: to you a little bit. There are a lot I mean,

533
00:23:51,680 --> 00:23:55,000
Speaker 2: you talk about the echoes and the similarities with Mark Wahlberg,

534
00:23:55,200 --> 00:23:57,600
Speaker 2: And you said it earlier, Josh, there are a lot

535
00:23:57,600 --> 00:24:01,439
Speaker 2: of similarities between what's happened with athletes and what's happened

536
00:24:01,440 --> 00:24:03,919
Speaker 2: with creators. Don't you think I mean this whole notion

537
00:24:04,040 --> 00:24:07,120
Speaker 2: of not just endorsing a brand, but being I mean,

538
00:24:07,119 --> 00:24:10,920
Speaker 2: this is something you've talked about a lot also from

539
00:24:11,080 --> 00:24:12,280
Speaker 2: your early days as a player.

540
00:24:12,520 --> 00:24:12,720
Speaker 5: Yeah.

541
00:24:12,720 --> 00:24:15,399
Speaker 4: And look, I think that the real power is in

542
00:24:15,440 --> 00:24:17,919
Speaker 4: the talent, right and I think we've seen this in

543
00:24:17,960 --> 00:24:22,000
Speaker 4: college sports. We've seen this on entrepreneurship where at one point,

544
00:24:22,160 --> 00:24:24,919
Speaker 4: probably Mark Wahlberg and I started, a talent was just

545
00:24:24,960 --> 00:24:26,480
Speaker 4: a talent. You get a fee and you stay in

546
00:24:26,480 --> 00:24:30,840
Speaker 4: your corner. Today the pendulum is shifting anile with the

547
00:24:30,880 --> 00:24:33,800
Speaker 4: actual players and the students have more power than the

548
00:24:33,880 --> 00:24:37,480
Speaker 4: NC DOUBLEA. I guess for me, you know, I entered

549
00:24:37,520 --> 00:24:39,679
Speaker 4: the Big Leads at eighteen years old, and I was

550
00:24:39,680 --> 00:24:42,200
Speaker 4: an All Star at nineteen years old. So by nature,

551
00:24:42,240 --> 00:24:43,960
Speaker 4: the power came to me because I was able to

552
00:24:44,000 --> 00:24:46,320
Speaker 4: make an impact. And I think the same is. You

553
00:24:46,359 --> 00:24:49,679
Speaker 4: know for you guys, companies where there's AREMANI new balance.

554
00:24:49,760 --> 00:24:53,000
Speaker 4: Whoever you work with they want you to bring, you know,

555
00:24:53,160 --> 00:24:56,320
Speaker 4: enterprise value to them revenue, eyeballs, and you're doing that

556
00:24:56,520 --> 00:24:58,359
Speaker 4: as well as anybody. Do you do you see that

557
00:24:58,400 --> 00:24:58,760
Speaker 4: as well?

558
00:24:58,920 --> 00:25:01,800
Speaker 5: Yeah? No, I mean for sure, I think that's what

559
00:25:01,840 --> 00:25:03,760
Speaker 5: they look at when they're deciding who they want to

560
00:25:03,760 --> 00:25:06,520
Speaker 5: align with. Who do we want to have back our brand,

561
00:25:06,520 --> 00:25:08,960
Speaker 5: Who do we want to have be the modern day?

562
00:25:09,000 --> 00:25:10,560
Speaker 5: You know, you don't put the brand logo up on

563
00:25:10,560 --> 00:25:12,560
Speaker 5: a billboard anymore. You can stick it on someone's back

564
00:25:12,560 --> 00:25:14,600
Speaker 5: and they can walk around and wear it, right, So

565
00:25:14,840 --> 00:25:16,119
Speaker 5: I think that's exactly what they're.

566
00:25:16,000 --> 00:25:16,760
Speaker 3: Looking at all. Right.

567
00:25:16,800 --> 00:25:18,440
Speaker 4: So, Josh, if you were a part owner of the

568
00:25:18,480 --> 00:25:21,199
Speaker 4: Minnesota Timbules and the Links, two or three things that

569
00:25:21,280 --> 00:25:24,440
Speaker 4: you would be thinking about to position those brands ahead

570
00:25:24,480 --> 00:25:26,159
Speaker 4: of the rest of the other teams.

571
00:25:26,359 --> 00:25:29,000
Speaker 5: Yeah, yeah, I mean I think one thing that I've

572
00:25:29,080 --> 00:25:33,200
Speaker 5: noticed a couple teams step in and really start focusing

573
00:25:33,200 --> 00:25:36,160
Speaker 5: on is, you know, their social play, and I think

574
00:25:36,160 --> 00:25:39,080
Speaker 5: that does build a massive community. Like when I I'm

575
00:25:39,080 --> 00:25:41,800
Speaker 5: a big Buffalo Bills fan, and I think they are

576
00:25:41,880 --> 00:25:44,800
Speaker 5: one of the teams that I've noticed through sports that

577
00:25:44,840 --> 00:25:47,520
Speaker 5: are doing an incredible job from their social side, Like

578
00:25:47,520 --> 00:25:50,160
Speaker 5: when you look at their TikTok, when you look at

579
00:25:50,200 --> 00:25:52,840
Speaker 5: the videos they're posting and how much they're posting. Their

580
00:25:52,880 --> 00:25:56,480
Speaker 5: social team is in on every single trend that's going

581
00:25:56,520 --> 00:25:58,800
Speaker 5: on as soon it's as it's happening, and they're getting

582
00:25:58,800 --> 00:26:00,920
Speaker 5: their players to get involved in it every single week

583
00:26:00,960 --> 00:26:03,320
Speaker 5: when they're in practice and you know, coming off of

584
00:26:03,400 --> 00:26:05,920
Speaker 5: practice or going in to start like, they're always getting

585
00:26:05,920 --> 00:26:09,399
Speaker 5: these really cool clips, and I think that does going

586
00:26:09,440 --> 00:26:12,600
Speaker 5: back to like building community, it does really get the

587
00:26:12,640 --> 00:26:14,320
Speaker 5: fan to get to know more about the you know,

588
00:26:14,440 --> 00:26:17,359
Speaker 5: their favorite quarterback Josh Allen Right, to get to know

589
00:26:17,400 --> 00:26:19,440
Speaker 5: more about the new wide receiver coming into the team,

590
00:26:19,520 --> 00:26:22,679
Speaker 5: Keon Coleman. It's the same thing we've almost seen with

591
00:26:22,720 --> 00:26:26,119
Speaker 5: the people getting obsessed with watching the Hard Knocks stuff

592
00:26:26,119 --> 00:26:27,720
Speaker 5: and then all of a sudden, people are like, oh,

593
00:26:27,760 --> 00:26:29,359
Speaker 5: well they're one of my new favorite teams now just

594
00:26:29,400 --> 00:26:31,280
Speaker 5: because they've just gotten this Hard Knocks and you really

595
00:26:31,359 --> 00:26:34,720
Speaker 5: get to see, you know, how much these guys are

596
00:26:34,840 --> 00:26:37,120
Speaker 5: putting into this. It's not just oh, we're going out

597
00:26:37,119 --> 00:26:38,920
Speaker 5: and we're playing a fun sport today. This is their

598
00:26:38,960 --> 00:26:42,920
Speaker 5: lives and they are putting every single ounce of like blood,

599
00:26:42,960 --> 00:26:45,000
Speaker 5: sweat and tears into it every single day, and you

600
00:26:45,040 --> 00:26:48,440
Speaker 5: get to start to have that same feeling like transcend

601
00:26:48,440 --> 00:26:51,359
Speaker 5: through you by watching the content. So for me, I

602
00:26:51,359 --> 00:26:54,919
Speaker 5: think social obviously is a massive play to get the

603
00:26:55,000 --> 00:26:57,480
Speaker 5: fans just to ride even more and more for your team.

604
00:26:57,840 --> 00:27:01,440
Speaker 5: But I mean with Minnesota, you got some new guys

605
00:27:01,480 --> 00:27:04,560
Speaker 5: coming in this year, so getting to film that dynamic

606
00:27:04,640 --> 00:27:07,399
Speaker 5: and how you guys are building off of, you know,

607
00:27:07,720 --> 00:27:10,960
Speaker 5: a great year last year, Anthony Edwards absolutely ball and

608
00:27:11,200 --> 00:27:14,480
Speaker 5: out in the playoffs. Like getting to film this journey

609
00:27:14,560 --> 00:27:17,199
Speaker 5: as this new team comes together with a huge trade,

610
00:27:17,720 --> 00:27:19,680
Speaker 5: to me, that's something I would really want to watch,

611
00:27:19,720 --> 00:27:22,440
Speaker 5: and I think separates like there's not people doing their

612
00:27:22,480 --> 00:27:24,959
Speaker 5: own videos of these big trades and how this new

613
00:27:25,040 --> 00:27:27,320
Speaker 5: dynamic is coming into work together and how these two

614
00:27:27,320 --> 00:27:30,480
Speaker 5: superstars are gonna blend and mesh. Like that's something as

615
00:27:30,480 --> 00:27:33,960
Speaker 5: a fan of just sports, I'd want to see all

616
00:27:34,000 --> 00:27:35,359
Speaker 5: the time and I would consume.

617
00:27:35,480 --> 00:27:37,879
Speaker 2: So let's stick with sports if we can, because you know,

618
00:27:37,960 --> 00:27:40,800
Speaker 2: one of the things you're clearly a passionate fan. It

619
00:27:40,880 --> 00:27:43,919
Speaker 2: is fascinating. Just as an aside that the Buffalo Bills,

620
00:27:43,960 --> 00:27:46,400
Speaker 2: with all apologies to Bill's Mafi, is the most forward

621
00:27:46,400 --> 00:27:48,280
Speaker 2: thing when you think Buffalo, you.

622
00:27:48,760 --> 00:27:52,520
Speaker 5: Know, the way you would think yeah, fascinating.

623
00:27:52,680 --> 00:27:55,040
Speaker 2: But as you look across the sports world, like from

624
00:27:55,119 --> 00:27:59,200
Speaker 2: a league or from a sports perspective, like who understands

625
00:27:59,240 --> 00:28:01,440
Speaker 2: their audience the best. I mean, you've done some work

626
00:28:01,480 --> 00:28:04,159
Speaker 2: with the NHL, I know, like who is sort of

627
00:28:04,200 --> 00:28:05,080
Speaker 2: getting it out there.

628
00:28:05,520 --> 00:28:11,320
Speaker 5: I do think that NFL is probably at the top.

629
00:28:11,480 --> 00:28:13,480
Speaker 5: I would say, I think the NBA is doing really

630
00:28:13,520 --> 00:28:15,600
Speaker 5: cool things as well. Like I think a lot of

631
00:28:15,600 --> 00:28:18,080
Speaker 5: people were quick to hate on like the play in tournament,

632
00:28:18,119 --> 00:28:21,479
Speaker 5: but I think it gave us incredible basketball. Yeah, Like,

633
00:28:21,800 --> 00:28:24,280
Speaker 5: I just think that the NFL has done a good

634
00:28:24,359 --> 00:28:27,720
Speaker 5: job of not only knowing their audience but knowing how

635
00:28:27,760 --> 00:28:31,639
Speaker 5: to expand their audience as well. And even the stuff

636
00:28:31,680 --> 00:28:33,679
Speaker 5: with you know, Taylor Swift, like them playing into that.

637
00:28:33,680 --> 00:28:35,000
Speaker 5: There was a lot of people at the beginning that

638
00:28:35,040 --> 00:28:37,480
Speaker 5: were like kind of getting mad about it, but when

639
00:28:37,520 --> 00:28:41,800
Speaker 5: you look at the growth and how many you know, guys,

640
00:28:41,960 --> 00:28:44,840
Speaker 5: girlfriends now aren't just you know, Oh, I cheer for

641
00:28:44,880 --> 00:28:47,520
Speaker 5: the Kansas City Chiefs because of Taylor Swift. They actually

642
00:28:47,520 --> 00:28:50,920
Speaker 5: have become fans of the game. It's it's done something

643
00:28:51,000 --> 00:28:53,000
Speaker 5: that that wouldn't have happened if they didn't start showing

644
00:28:53,000 --> 00:28:55,240
Speaker 5: Taylor Swift at those games, right like that, that type

645
00:28:55,240 --> 00:28:58,200
Speaker 5: of community wouldn't have been as big into football if

646
00:28:58,200 --> 00:29:00,480
Speaker 5: that didn't happen. So I think they saw that and

647
00:29:00,480 --> 00:29:02,360
Speaker 5: they ran with it, and that was a really smart play.

648
00:29:02,760 --> 00:29:05,080
Speaker 5: I think, I don't know if i'd necessarily call this

649
00:29:05,160 --> 00:29:08,040
Speaker 5: the league doing it. I think Caitlyn Clark is doing

650
00:29:08,120 --> 00:29:11,600
Speaker 5: it for the WNBA and being like the biggest talked

651
00:29:11,640 --> 00:29:16,280
Speaker 5: about athlete this past year and bringing such a massive audience.

652
00:29:16,400 --> 00:29:22,080
Speaker 5: Me personally, I never watched WNBA really before I watched

653
00:29:22,320 --> 00:29:24,880
Speaker 5: Kaitlyn Clark in the WNBA, and I had watched you know,

654
00:29:25,160 --> 00:29:28,400
Speaker 5: girls college March Madness a bunch, but I'd never been

655
00:29:28,440 --> 00:29:31,920
Speaker 5: in to the WNBA and she and Angel Reese had

656
00:29:31,960 --> 00:29:35,320
Speaker 5: come together and they have absolutely blown that thing up.

657
00:29:35,520 --> 00:29:37,880
Speaker 5: So for me, I think, you know, those are the

658
00:29:37,920 --> 00:29:40,120
Speaker 5: three leagues that I look at that like get their fans.

659
00:29:40,160 --> 00:29:43,240
Speaker 5: I think the NHL has a long way to go.

660
00:29:43,680 --> 00:29:46,520
Speaker 5: I think that, you know, they still in a lot

661
00:29:46,560 --> 00:29:50,360
Speaker 5: of ways are an old or like elder states Men

662
00:29:50,920 --> 00:29:53,600
Speaker 5: kind of ran league and they don't think about changing

663
00:29:53,640 --> 00:29:55,960
Speaker 5: it and they kind of want to stay traditional. It

664
00:29:56,040 --> 00:29:59,560
Speaker 5: seems so for me, I think they're one that I

665
00:29:59,560 --> 00:30:01,440
Speaker 5: would love to see start to make some changes because

666
00:30:01,480 --> 00:30:03,360
Speaker 5: I love hockey and yeah, is a sport that I

667
00:30:03,400 --> 00:30:05,040
Speaker 5: want to have grown. And I know it's a hard

668
00:30:05,040 --> 00:30:08,000
Speaker 5: barrier to entry because it's expensive to get the equipment

669
00:30:08,040 --> 00:30:10,360
Speaker 5: and the ice and there's things that you need to

670
00:30:10,400 --> 00:30:12,680
Speaker 5: pay for that's harder than you know, basketball, you can

671
00:30:12,760 --> 00:30:14,240
Speaker 5: just go get a ball and play in a park.

672
00:30:14,600 --> 00:30:16,840
Speaker 5: So you got to make the barrier to entry easier.

673
00:30:17,240 --> 00:30:19,479
Speaker 2: So, Josh, I want to shift a little bit and

674
00:30:19,560 --> 00:30:24,240
Speaker 2: talk about your investment thesis because you know, you start

675
00:30:24,280 --> 00:30:29,600
Speaker 2: a venture capital firm. I believe what's the idea behind it?

676
00:30:29,640 --> 00:30:32,080
Speaker 2: I mean clearly from the beginning. You know you talked

677
00:30:32,080 --> 00:30:34,360
Speaker 2: about even the tour that you went on, you know,

678
00:30:34,520 --> 00:30:39,800
Speaker 2: sort of gathering these you know, like minded creators around

679
00:30:39,880 --> 00:30:44,160
Speaker 2: you to help sort of create sort of a super friends. Yeah,

680
00:30:44,320 --> 00:30:46,800
Speaker 2: model talk to us about investments. How do you suss

681
00:30:46,840 --> 00:30:49,480
Speaker 2: them out? How do they come to you? What's the process?

682
00:30:49,720 --> 00:30:53,280
Speaker 5: Yeah? Yeah, So for me, when I'm looking at a

683
00:30:53,320 --> 00:30:55,920
Speaker 5: company or I'm looking to invest, I think there's a

684
00:30:55,960 --> 00:30:57,000
Speaker 5: couple of things I go down.

685
00:30:57,400 --> 00:30:57,800
Speaker 3: First.

686
00:30:57,880 --> 00:31:00,960
Speaker 5: It's always looking at the founder, right, like what is

687
00:31:01,000 --> 00:31:03,800
Speaker 5: their history? What have they done before? Because if I

688
00:31:03,960 --> 00:31:08,360
Speaker 5: believe in a founder then I'm going to invest in them,

689
00:31:08,480 --> 00:31:10,680
Speaker 5: right more than the company. Oh great founders going to

690
00:31:10,760 --> 00:31:12,440
Speaker 5: find a way to make it work, if that's pivoting

691
00:31:12,520 --> 00:31:15,400
Speaker 5: their company, if that's you know, figuring out how do

692
00:31:15,440 --> 00:31:18,440
Speaker 5: they go from here to doing something else? Like I

693
00:31:18,480 --> 00:31:20,160
Speaker 5: a lot of the time love to invest in the

694
00:31:20,200 --> 00:31:24,200
Speaker 5: founder themselves. Past that, it's looking at how can I

695
00:31:24,560 --> 00:31:27,600
Speaker 5: Josh Richards as a talent or I Josh Richards as

696
00:31:27,880 --> 00:31:31,480
Speaker 5: you know, the owner of cross check, Like, how can

697
00:31:31,600 --> 00:31:33,920
Speaker 5: I actually help this company? What am I going to

698
00:31:33,960 --> 00:31:34,640
Speaker 5: be able to provide?

699
00:31:34,680 --> 00:31:36,040
Speaker 2: How am I going to be able to boost them?

700
00:31:36,120 --> 00:31:38,040
Speaker 5: So a little bit to what we were talking about

701
00:31:38,080 --> 00:31:41,120
Speaker 5: earlier is are they somebody that needs to get into

702
00:31:41,120 --> 00:31:43,640
Speaker 5: the conversation with gen Z? Is that an audience that

703
00:31:43,680 --> 00:31:47,080
Speaker 5: they want to acquire? Well, you know, I'm somebody that

704
00:31:47,320 --> 00:31:51,240
Speaker 5: has grown an audience of forty million plus online, so

705
00:31:51,440 --> 00:31:53,240
Speaker 5: I know how to do that. I can help them

706
00:31:53,480 --> 00:31:56,280
Speaker 5: with acquiring that audience, with getting to gen Z. So

707
00:31:56,440 --> 00:31:58,560
Speaker 5: for me, I think those are like the two things

708
00:31:58,560 --> 00:32:01,719
Speaker 5: that I look at most when investing is you know,

709
00:32:02,280 --> 00:32:04,480
Speaker 5: what am I going to be able to provide to

710
00:32:04,520 --> 00:32:06,960
Speaker 5: them to be a good partner? And then as a

711
00:32:07,000 --> 00:32:09,400
Speaker 5: founder themselves, how much do I actruly believe in that

712
00:32:09,440 --> 00:32:12,040
Speaker 5: founder because I love being able to invest in the

713
00:32:12,040 --> 00:32:13,720
Speaker 5: founder more than the company a lot at the time.

714
00:32:13,840 --> 00:32:15,960
Speaker 4: So, Josh, I'm sure one of the challenges and part

715
00:32:16,000 --> 00:32:18,360
Speaker 4: of the gift and curse of being so young as

716
00:32:18,360 --> 00:32:21,960
Speaker 4: you think about raising capital outside capital limited partners, whether

717
00:32:21,960 --> 00:32:26,720
Speaker 4: it's institution or family offices, walk us through if Jason

718
00:32:26,800 --> 00:32:28,320
Speaker 4: is a founder of a company and you like it

719
00:32:28,440 --> 00:32:30,040
Speaker 4: and you want to make a big bet or a

720
00:32:30,040 --> 00:32:32,560
Speaker 4: medium sized bet, are you thinking about it from your

721
00:32:32,600 --> 00:32:35,120
Speaker 4: balance sheet? Are you thinking about it from investors? And

722
00:32:35,200 --> 00:32:37,280
Speaker 4: how do you think about raising capital?

723
00:32:37,560 --> 00:32:43,080
Speaker 5: So when we raise capital for Animal Capital, we really

724
00:32:43,120 --> 00:32:45,640
Speaker 5: were trying to make a splash in the space with

725
00:32:46,160 --> 00:32:48,360
Speaker 5: the people that were attached to it, right, So the

726
00:32:48,400 --> 00:32:51,760
Speaker 5: people that we were bringing it was all about when

727
00:32:52,200 --> 00:32:53,880
Speaker 5: we're going to go to a company and we're talking

728
00:32:53,920 --> 00:32:56,960
Speaker 5: about investing, look at all the people that are also

729
00:32:57,040 --> 00:32:59,239
Speaker 5: under this list that are willing to also you know,

730
00:32:59,320 --> 00:33:00,120
Speaker 5: help in some way.

731
00:33:00,400 --> 00:33:02,720
Speaker 2: So for us, remind us who those people are.

732
00:33:02,840 --> 00:33:04,720
Speaker 5: Yeah, So for us, it was you know, getting people

733
00:33:04,760 --> 00:33:09,240
Speaker 5: in like Thomas Tull who absolute killer, getting in people

734
00:33:09,280 --> 00:33:12,120
Speaker 5: like the Winkleboss Twins, getting in people like Mark Wahlberg

735
00:33:12,360 --> 00:33:18,760
Speaker 5: getting in those people that have leverage and have built

736
00:33:18,840 --> 00:33:22,520
Speaker 5: in audience as well in a plethor of different spaces, right, Like,

737
00:33:22,600 --> 00:33:25,480
Speaker 5: those people are all coming from different areas of entertainment

738
00:33:25,560 --> 00:33:28,760
Speaker 5: and this industry, so we're able to get advice from

739
00:33:28,760 --> 00:33:30,800
Speaker 5: many different lanes and people that have dealt with different

740
00:33:30,800 --> 00:33:33,880
Speaker 5: companies before in different lanes. So that's kind of like

741
00:33:34,000 --> 00:33:35,880
Speaker 5: how we were going to raise. We were going to

742
00:33:36,240 --> 00:33:39,000
Speaker 5: have the max amount of partners we could and really

743
00:33:39,000 --> 00:33:40,840
Speaker 5: try to make us splash. This was also something that

744
00:33:40,880 --> 00:33:43,920
Speaker 5: I was doing at a young age, and I wanted

745
00:33:44,000 --> 00:33:47,200
Speaker 5: people to be able to look past the fact that

746
00:33:47,240 --> 00:33:49,640
Speaker 5: I was just you know, nineteen twenty years old when

747
00:33:49,640 --> 00:33:53,640
Speaker 5: I was starting this. So then going to you know,

748
00:33:53,800 --> 00:33:57,800
Speaker 5: make this bet. I'm always looking at it as other

749
00:33:57,800 --> 00:34:00,840
Speaker 5: people's money, you know, this is this isn't something where

750
00:34:00,880 --> 00:34:03,040
Speaker 5: I can go and have fun. It's not gambling. I'm

751
00:34:03,040 --> 00:34:05,040
Speaker 5: not out here like playing with my own money. It's

752
00:34:05,400 --> 00:34:08,359
Speaker 5: a very serious responsibility when you're you know, investing other

753
00:34:08,360 --> 00:34:12,440
Speaker 5: people's money. And I always hold it in that faster

754
00:34:12,520 --> 00:34:14,319
Speaker 5: than in that light. I always think about it that

755
00:34:14,360 --> 00:34:16,680
Speaker 5: way because I want to be able to go and

756
00:34:16,880 --> 00:34:19,000
Speaker 5: raise fun too and have all those people want to

757
00:34:19,000 --> 00:34:21,279
Speaker 5: come back in and invest again when we go and

758
00:34:21,360 --> 00:34:34,960
Speaker 5: raise you know, thirty, So it's it's yeah.

759
00:34:37,920 --> 00:34:40,120
Speaker 4: And Josh, you talked about founders and the key of it.

760
00:34:40,320 --> 00:34:43,480
Speaker 4: I always refer to investing the jockey at the horse.

761
00:34:44,040 --> 00:34:47,240
Speaker 4: So what are some of those qualities that you're looking

762
00:34:47,280 --> 00:34:50,200
Speaker 4: for specifically that you turn to Chris and say, you

763
00:34:50,200 --> 00:34:52,279
Speaker 4: know what, we have to back this guy, Jason, He's

764
00:34:52,360 --> 00:34:52,880
Speaker 4: really got it.

765
00:34:52,920 --> 00:34:53,920
Speaker 3: What are those things look like?

766
00:34:54,280 --> 00:34:57,160
Speaker 5: One that's always the easiest is like looking at the

767
00:34:57,200 --> 00:35:00,719
Speaker 5: person's like track record, right, being able to see things

768
00:35:00,760 --> 00:35:02,600
Speaker 5: that they've done in the past. Is this their second

769
00:35:02,680 --> 00:35:05,680
Speaker 5: or third time doing something? What have their other companies

770
00:35:05,719 --> 00:35:10,080
Speaker 5: look like? And then it's also the team around them

771
00:35:10,120 --> 00:35:13,200
Speaker 5: and how the team I think acts with that founder.

772
00:35:13,280 --> 00:35:15,680
Speaker 5: Like I like being able to see how the team

773
00:35:15,719 --> 00:35:19,080
Speaker 5: around the founder it feels. How are they like on

774
00:35:19,160 --> 00:35:21,200
Speaker 5: the call when I'm having a meeting with all of them,

775
00:35:21,560 --> 00:35:23,839
Speaker 5: are they people that seem like they want to ride

776
00:35:23,880 --> 00:35:25,759
Speaker 5: and die for this founder? Like? Is this a place

777
00:35:25,800 --> 00:35:27,360
Speaker 5: where people are going to, you know, go to the

778
00:35:27,400 --> 00:35:29,360
Speaker 5: trenches for each other or is it a place that

779
00:35:29,880 --> 00:35:33,240
Speaker 5: you can see, man, you guys are like just holding

780
00:35:33,239 --> 00:35:35,520
Speaker 5: together here? You know what I mean, Like one small

781
00:35:35,840 --> 00:35:38,919
Speaker 5: little separation or one off put comment and this whole

782
00:35:38,920 --> 00:35:41,200
Speaker 5: thing can come crumbling down. Right, So I think it's

783
00:35:41,239 --> 00:35:44,120
Speaker 5: really important to go and look past not only how

784
00:35:44,120 --> 00:35:46,799
Speaker 5: the founder cares about, you know, business or when they're

785
00:35:46,800 --> 00:35:48,560
Speaker 5: looking at you know, what school do they go to

786
00:35:48,640 --> 00:35:51,160
Speaker 5: or anything, but how are they interacting with the employees

787
00:35:51,160 --> 00:35:53,120
Speaker 5: and their partners and the people that they're working with.

788
00:35:53,200 --> 00:35:55,560
Speaker 5: Because the last thing you want is to invest into

789
00:35:55,560 --> 00:35:57,799
Speaker 5: a company that ends up having a partner feud and

790
00:35:58,440 --> 00:36:00,520
Speaker 5: you don't want to be in that. So I think

791
00:36:00,560 --> 00:36:02,799
Speaker 5: that's really important to me. But yeah, I think those

792
00:36:02,840 --> 00:36:04,600
Speaker 5: are those are the ones that I feel like I

793
00:36:04,719 --> 00:36:08,800
Speaker 5: find myself looking at the most when I'm in those meetings.

794
00:36:09,040 --> 00:36:12,440
Speaker 2: And so, you know, as we look at the media landscape,

795
00:36:12,480 --> 00:36:15,200
Speaker 2: obviously we've talked a lot about social media. You said

796
00:36:15,200 --> 00:36:18,239
Speaker 2: earlier something I think really important, which is you're trying

797
00:36:18,280 --> 00:36:21,360
Speaker 2: to bridge all of the media together. You've done some

798
00:36:21,440 --> 00:36:24,640
Speaker 2: work with Amazon. How does that come about? And what

799
00:36:24,719 --> 00:36:28,120
Speaker 2: is it about Amazon that appealed to you and how

800
00:36:28,160 --> 00:36:28,800
Speaker 2: does that work?

801
00:36:29,040 --> 00:36:34,880
Speaker 5: I think amazon Is mission is quite similar to mine

802
00:36:34,880 --> 00:36:37,520
Speaker 5: with what they're doing with Prime Video, bringing in Thursday

803
00:36:37,600 --> 00:36:41,479
Speaker 5: night football in the unscripted and scripted content that they're

804
00:36:41,480 --> 00:36:46,120
Speaker 5: bringing into Prime Video. So for me, it's I'm able

805
00:36:46,160 --> 00:36:48,400
Speaker 5: to go to a home that has the same mission

806
00:36:48,800 --> 00:36:52,360
Speaker 5: and I feel like, Okay, we're both now working together

807
00:36:52,440 --> 00:36:54,880
Speaker 5: in a more in a better fashion to both complete

808
00:36:54,880 --> 00:36:56,759
Speaker 5: our goals. I'm able to go to Amazon and I'm

809
00:36:56,840 --> 00:36:59,399
Speaker 5: able to get plugged in with athletes, and I'm able

810
00:36:59,400 --> 00:37:01,319
Speaker 5: to get plugged in with the NFL, and I'm able

811
00:37:01,360 --> 00:37:02,640
Speaker 5: to do those things that I want to do on

812
00:37:02,640 --> 00:37:05,440
Speaker 5: the sports side. But then as well, I'm able to

813
00:37:05,440 --> 00:37:07,680
Speaker 5: bring in my scripted content. I'm able to bring in

814
00:37:07,680 --> 00:37:11,440
Speaker 5: my unscripted content to a home where they're able to

815
00:37:11,560 --> 00:37:13,799
Speaker 5: kind of take everything I have. So for me, it

816
00:37:13,840 --> 00:37:17,560
Speaker 5: was just it was a it was a perfect like relationship.

817
00:37:17,640 --> 00:37:18,040
Speaker 3: Yeah.

818
00:37:18,080 --> 00:37:20,040
Speaker 2: So given that we're sitting here, you know, with the

819
00:37:20,080 --> 00:37:23,000
Speaker 2: guy who used to play baseball, you obviously have a

820
00:37:23,040 --> 00:37:25,560
Speaker 2: lot of insights into the sports world, like who were

821
00:37:25,600 --> 00:37:28,440
Speaker 2: the present company excluded? Because he doesn't need to he

822
00:37:28,480 --> 00:37:30,680
Speaker 2: doesn't need the attention. I mean, who are the athletes

823
00:37:30,680 --> 00:37:34,800
Speaker 2: who pay attention to in terms of their social following,

824
00:37:34,840 --> 00:37:38,080
Speaker 2: in terms of you know, their sophistication when it comes

825
00:37:38,120 --> 00:37:39,080
Speaker 2: to building an audience.

826
00:37:39,560 --> 00:37:42,080
Speaker 5: Yeah, yeah, I think jenen Brunson's done a good job

827
00:37:42,120 --> 00:37:45,400
Speaker 5: with his podcast. I think them opening that up and

828
00:37:45,520 --> 00:37:48,200
Speaker 5: believing in it after a rough start, Like they opened

829
00:37:48,200 --> 00:37:50,560
Speaker 5: that podcast and they went oh and four right after

830
00:37:50,920 --> 00:37:53,359
Speaker 5: their team lost the next four games right after doing

831
00:37:53,360 --> 00:37:55,680
Speaker 5: that podcast, so people were on them pretty heavy, like

832
00:37:55,920 --> 00:37:59,360
Speaker 5: don't do this anymore. Stop the podcast, like this isn't working,

833
00:37:59,719 --> 00:38:03,040
Speaker 5: and it's just one of those like unfortunate coincidences I think,

834
00:38:03,160 --> 00:38:05,359
Speaker 5: where you know they're doing the podcast and they start

835
00:38:05,360 --> 00:38:07,000
Speaker 5: to lose, so then you know, fans aren't gonna be

836
00:38:07,000 --> 00:38:08,840
Speaker 5: happy about that. They're like, oh, what you're You're not

837
00:38:08,880 --> 00:38:11,480
Speaker 5: able to practically do the podcast, when in all reality,

838
00:38:11,520 --> 00:38:14,759
Speaker 5: you know they're super patience. Everybody knows that they're just

839
00:38:14,840 --> 00:38:20,319
Speaker 5: like they're laid. So they got a tough, tough go

840
00:38:20,520 --> 00:38:22,480
Speaker 5: at the beginning, but they kept with it and I

841
00:38:22,520 --> 00:38:25,759
Speaker 5: think it's an really enjoyable watch and I do like

842
00:38:25,800 --> 00:38:29,279
Speaker 5: what they're doing with that. Paul Rabel is somebody that

843
00:38:29,400 --> 00:38:32,640
Speaker 5: has done a great job. It isn't obviously playing right now,

844
00:38:32,719 --> 00:38:35,080
Speaker 5: but a former la crosse athlete that's been able to

845
00:38:35,080 --> 00:38:39,000
Speaker 5: pivot and build an entire empire, and he has his

846
00:38:39,040 --> 00:38:42,839
Speaker 5: stuff with the PLO. He's working on a movie right now.

847
00:38:42,960 --> 00:38:46,120
Speaker 5: Like the things he's been able to pivot towards and do,

848
00:38:46,400 --> 00:38:49,719
Speaker 5: I've always found really impressive in respect and grew up

849
00:38:50,239 --> 00:38:52,600
Speaker 5: watching him and calling him the million dollar Man, the

850
00:38:52,600 --> 00:38:55,080
Speaker 5: first guy to make a million dollars from lacrosse, Like

851
00:38:55,400 --> 00:38:58,279
Speaker 5: that was always a huge thing for us as kids

852
00:38:58,320 --> 00:39:00,720
Speaker 5: when we wanted to go and become professional cross players,

853
00:39:00,719 --> 00:39:02,640
Speaker 5: because it was like, oh my gosh, he was able

854
00:39:02,640 --> 00:39:04,040
Speaker 5: to do it and he didn't need to also go

855
00:39:04,080 --> 00:39:05,960
Speaker 5: be a teacher or do something else as well. This

856
00:39:06,080 --> 00:39:09,319
Speaker 5: is crazy. So yeah, I think those are a couple

857
00:39:09,320 --> 00:39:11,560
Speaker 5: of guys that I look at a lot. I'm hoping

858
00:39:12,239 --> 00:39:14,640
Speaker 5: to see more and more in the NHL of guys

859
00:39:14,640 --> 00:39:16,200
Speaker 5: starting to come out. Like I did a video with

860
00:39:16,280 --> 00:39:19,800
Speaker 5: Mitch Marner and a couple other guys. Dean Dawkins was

861
00:39:19,840 --> 00:39:21,399
Speaker 5: one of them and then a cross player as well,

862
00:39:21,440 --> 00:39:24,600
Speaker 5: And when we did that video, it was great to

863
00:39:24,600 --> 00:39:28,560
Speaker 5: see like Mitch Marner just being himself on camera and

864
00:39:28,640 --> 00:39:31,560
Speaker 5: joking around and having that and like, you don't get

865
00:39:31,600 --> 00:39:34,280
Speaker 5: to see that from NHL guys ever, Like McDavid doesn't

866
00:39:34,280 --> 00:39:36,239
Speaker 5: even have a social media right and he's like the

867
00:39:36,440 --> 00:39:39,040
Speaker 5: number one guy in the league. So that becomes a

868
00:39:39,080 --> 00:39:41,760
Speaker 5: massive problem for a league when like your best players

869
00:39:41,760 --> 00:39:44,120
Speaker 5: don't even care to post. Yeah. Right, So for me,

870
00:39:44,200 --> 00:39:46,000
Speaker 5: I want to see, like I want to see Austin

871
00:39:46,080 --> 00:39:50,120
Speaker 5: Matthews giving his take on situations in the NHL. I

872
00:39:50,200 --> 00:39:52,680
Speaker 5: want to see those guys getting to talk more. Like

873
00:39:52,960 --> 00:39:54,360
Speaker 5: for me, that would be awesome.

874
00:39:54,440 --> 00:39:57,000
Speaker 2: Well, because it's interesting, you know your point earlier about

875
00:39:57,000 --> 00:40:01,360
Speaker 2: the NFL sort of coming on strong. The NBA was

876
00:40:01,360 --> 00:40:03,640
Speaker 2: on that corner for a long time, you know, I mean,

877
00:40:03,680 --> 00:40:06,480
Speaker 2: you saw, you know, such a player driven league, and

878
00:40:06,520 --> 00:40:09,880
Speaker 2: the NFL, as it often does, it's like, okay, we

879
00:40:09,960 --> 00:40:12,280
Speaker 2: got this now, I mean, and you really have seen

880
00:40:13,239 --> 00:40:16,400
Speaker 2: just a really concerted effort on the parts of teams

881
00:40:16,440 --> 00:40:18,960
Speaker 2: and the parts of players to just get out there more.

882
00:40:18,960 --> 00:40:20,680
Speaker 2: It's fascinating that it's happening.

883
00:40:21,040 --> 00:40:24,120
Speaker 5: Even from like them having like the postgame interviews, like

884
00:40:24,480 --> 00:40:27,400
Speaker 5: the way they joke around in the postgame interviews and

885
00:40:27,440 --> 00:40:30,439
Speaker 5: they have fun sometimes in them. You know, Like that's

886
00:40:30,480 --> 00:40:33,040
Speaker 5: something that I see in the NBA and I see

887
00:40:33,200 --> 00:40:36,759
Speaker 5: in the NFL that I don't see in the NHL whatsoever.

888
00:40:36,960 --> 00:40:38,759
Speaker 5: Like guys are up there and they might have just

889
00:40:38,840 --> 00:40:41,319
Speaker 5: had the best performance of all time and scored like

890
00:40:41,719 --> 00:40:43,960
Speaker 5: four goals and had two assists, and they'll be like,

891
00:40:44,200 --> 00:40:46,319
Speaker 5: so like talk about it, and the guy will be like, yeah, no,

892
00:40:46,400 --> 00:40:49,680
Speaker 5: I just coaches in the team and that's really why

893
00:40:49,840 --> 00:40:51,239
Speaker 5: I was able to do that, doing it for the boy.

894
00:40:51,400 --> 00:40:53,640
Speaker 5: And it's like, no, dude, you did it. You had

895
00:40:53,640 --> 00:40:55,880
Speaker 5: four goals and two assists. You did everything toeah like

896
00:40:56,320 --> 00:40:58,360
Speaker 5: have a little like yeah, no, I'm that guy. Like

897
00:40:58,560 --> 00:41:00,520
Speaker 5: people want to see that a little bit, right, and

898
00:41:00,560 --> 00:41:02,960
Speaker 5: they don't. That's just not how you're taught to play,

899
00:41:03,239 --> 00:41:06,200
Speaker 5: like dressing rooms from when you're three years old. It's

900
00:41:06,280 --> 00:41:08,239
Speaker 5: always like, no, it's the team, it's the team. It's

901
00:41:08,239 --> 00:41:08,520
Speaker 5: the team.

902
00:41:08,560 --> 00:41:09,279
Speaker 3: That's no way.

903
00:41:09,280 --> 00:41:11,719
Speaker 4: That sounds exactly like major League Baseball, so similar to

904
00:41:11,800 --> 00:41:14,800
Speaker 4: base I mean, I remember Josh's a rookie, Like I

905
00:41:14,840 --> 00:41:16,800
Speaker 4: couldn't even go back to the back of the plane

906
00:41:16,840 --> 00:41:19,880
Speaker 4: to use the restroom and you're supposed to get there

907
00:41:19,920 --> 00:41:22,840
Speaker 4: early face in the locker room, if you know. Goose

908
00:41:22,840 --> 00:41:25,439
Speaker 4: Gossage was awesome, but he was like twice my age.

909
00:41:25,440 --> 00:41:26,759
Speaker 4: I was eighteen, he was forty four.

910
00:41:27,120 --> 00:41:27,600
Speaker 5: I was so.

911
00:41:27,719 --> 00:41:28,439
Speaker 3: Scared of him.

912
00:41:28,520 --> 00:41:31,359
Speaker 4: Yeah right, and yes sir, yes, And then you look

913
00:41:31,440 --> 00:41:33,760
Speaker 4: back and you know things are starting to change.

914
00:41:33,760 --> 00:41:34,480
Speaker 3: But I agree with you.

915
00:41:34,520 --> 00:41:37,480
Speaker 4: I mean, NFL, NBA, they're a lot more pop culture

916
00:41:37,520 --> 00:41:38,200
Speaker 4: and they're.

917
00:41:37,960 --> 00:41:39,080
Speaker 3: Like, yeah, I'm that guy.

918
00:41:39,200 --> 00:41:40,320
Speaker 5: Yeah, we would never.

919
00:41:40,160 --> 00:41:41,360
Speaker 3: Be able to say that in baseball.

920
00:41:41,480 --> 00:41:44,399
Speaker 4: No, I do have a question about because Jason's mentioned

921
00:41:44,440 --> 00:41:47,840
Speaker 4: a few times the Josh Richards Empire, and I'm always

922
00:41:47,880 --> 00:41:51,160
Speaker 4: fascinated by entrepreneur's vision. So if you think about your

923
00:41:51,239 --> 00:41:53,800
Speaker 4: vision for the next seven to ten years, I'm trying

924
00:41:53,800 --> 00:41:55,759
Speaker 4: to think about what is a great example. Are you

925
00:41:55,800 --> 00:41:58,839
Speaker 4: thinking about your empire that looks a little bit like

926
00:41:59,280 --> 00:42:02,719
Speaker 4: Ryan Secret with a blend of Mark Wahlberg with a

927
00:42:02,760 --> 00:42:06,600
Speaker 4: splash of Sequoia capital tell us what the vision looks like.

928
00:42:06,840 --> 00:42:08,359
Speaker 5: Yeah, I mean I think you did a pretty good

929
00:42:08,440 --> 00:42:13,399
Speaker 5: job there, and that sounds like a pretty great next

930
00:42:12,680 --> 00:42:16,959
Speaker 5: for me. But no, I think, yeah, I've always looked

931
00:42:17,000 --> 00:42:20,360
Speaker 5: at it as I think Mark Wahlberg is the example

932
00:42:20,360 --> 00:42:23,080
Speaker 5: that I've I've used a lot. Just his ability to

933
00:42:23,160 --> 00:42:26,360
Speaker 5: be in so many different fields, I think, to me

934
00:42:26,560 --> 00:42:29,840
Speaker 5: is something I always have enjoyed. I've never been somebody

935
00:42:29,840 --> 00:42:31,440
Speaker 5: that just wants to kind of, you know, stick to

936
00:42:31,480 --> 00:42:33,960
Speaker 5: one thing and do that one thing and that.

937
00:42:33,680 --> 00:42:34,200
Speaker 3: That be it.

938
00:42:34,680 --> 00:42:36,719
Speaker 5: So I really hope in the next five to seven

939
00:42:36,800 --> 00:42:39,000
Speaker 5: were able to grow at Crosscheck and be at the

940
00:42:39,080 --> 00:42:43,239
Speaker 5: forefront of creating content for gen Z and scripted and unscripted.

941
00:42:43,440 --> 00:42:45,880
Speaker 5: I really hope to continue getting to not only be

942
00:42:45,920 --> 00:42:47,799
Speaker 5: a part of content, but get more and more into

943
00:42:47,840 --> 00:42:51,239
Speaker 5: acting and scripted content myself and being in front of

944
00:42:51,280 --> 00:42:54,520
Speaker 5: the camera. So I think mark for me is definitely

945
00:42:54,600 --> 00:42:57,320
Speaker 5: that I guess goal or kind of you know, path

946
00:42:57,320 --> 00:42:59,239
Speaker 5: that I would really like to to go down.

947
00:42:59,360 --> 00:43:02,560
Speaker 2: You know who I see a lot of Ryan Reynolds.

948
00:43:03,160 --> 00:43:05,880
Speaker 5: I will take that, yeah, every single.

949
00:43:05,719 --> 00:43:08,239
Speaker 2: Day, especially because like when you because when you talk

950
00:43:08,320 --> 00:43:10,359
Speaker 2: to Ryan, I mean he does such an amazing job

951
00:43:10,400 --> 00:43:14,960
Speaker 2: of talking about essentially like putting it on his back, right,

952
00:43:15,000 --> 00:43:19,279
Speaker 2: I mean with Deadpool being the example, right, I mean

953
00:43:19,520 --> 00:43:22,040
Speaker 2: that's a movie that was essentially, as he tells it,

954
00:43:22,160 --> 00:43:23,480
Speaker 2: kind of left for dead. Yeah.

955
00:43:23,680 --> 00:43:26,560
Speaker 5: I mean, do you know that he leaked the first

956
00:43:26,800 --> 00:43:28,799
Speaker 5: the first trailer piece that was him?

957
00:43:28,920 --> 00:43:29,720
Speaker 3: It was that smart.

958
00:43:29,960 --> 00:43:31,440
Speaker 5: He I was so smart And.

959
00:43:31,480 --> 00:43:32,239
Speaker 2: That's what got it.

960
00:43:32,360 --> 00:43:34,719
Speaker 5: Yeah, That's what really got it done. Is like they

961
00:43:34,760 --> 00:43:38,200
Speaker 5: had this little test shoot they had done and it

962
00:43:38,440 --> 00:43:42,720
Speaker 5: somehow got leaked and no one knows, and like Ryan

963
00:43:42,840 --> 00:43:45,160
Speaker 5: was able to leak and it got so much fan

964
00:43:45,239 --> 00:43:47,360
Speaker 5: attention that they were like, we have to do this,

965
00:43:47,800 --> 00:43:50,120
Speaker 5: we have to And that was him believing in himself

966
00:43:50,360 --> 00:43:52,399
Speaker 5: and taking a risk and then look how it paid off.

967
00:43:52,520 --> 00:43:55,320
Speaker 2: Right, And I believe the next part of that story

968
00:43:55,400 --> 00:43:59,040
Speaker 2: is they shoot the movie and then he literally walks

969
00:43:59,040 --> 00:44:01,080
Speaker 2: off the set in the suit and takes the suit

970
00:44:01,120 --> 00:44:03,319
Speaker 2: home because he knows they're not going to market it

971
00:44:03,480 --> 00:44:05,640
Speaker 2: the way that he wants it to be marketed, and

972
00:44:05,719 --> 00:44:10,480
Speaker 2: he does all these like gorilla videos that then markets

973
00:44:11,160 --> 00:44:14,400
Speaker 2: the markets the movie. I mean, it's also this this

974
00:44:14,560 --> 00:44:18,279
Speaker 2: idea of working with brands in an authentic way, because

975
00:44:18,320 --> 00:44:20,680
Speaker 2: that's what Maximum Effort has done so much of. And

976
00:44:20,719 --> 00:44:23,120
Speaker 2: when I hear you talk about what you and Chris

977
00:44:23,160 --> 00:44:27,000
Speaker 2: are doing, that sort of approach seems very So. You know,

978
00:44:27,120 --> 00:44:29,239
Speaker 2: you're going to be a team owner, You're gonna have

979
00:44:29,239 --> 00:44:39,279
Speaker 2: a billion dollars franchises. Yeah right, We're going to end

980
00:44:39,280 --> 00:44:41,880
Speaker 2: this as we do, with a rapid fire, so we'll

981
00:44:41,920 --> 00:44:44,520
Speaker 2: bounce it back and forth. What's one word to describe

982
00:44:44,520 --> 00:44:45,720
Speaker 2: your deal making style?

983
00:44:46,440 --> 00:44:47,000
Speaker 5: Proactive?

984
00:44:47,520 --> 00:44:50,920
Speaker 3: What's more important your instincts or data instincts?

985
00:44:51,440 --> 00:44:54,200
Speaker 2: Who's your dream deal making partner I'm.

986
00:44:54,000 --> 00:44:55,080
Speaker 5: Gonna go Ryan Reynolds.

987
00:44:55,080 --> 00:44:56,120
Speaker 3: Ah nice.

988
00:44:56,480 --> 00:44:58,759
Speaker 4: What's the best piece of advice you ever received on

989
00:44:58,840 --> 00:45:00,319
Speaker 4: deal making or business?

990
00:45:00,520 --> 00:45:03,400
Speaker 5: Can I give two insertions? I think one being the

991
00:45:04,160 --> 00:45:07,160
Speaker 5: invest in the founder and not necessarily the product. And

992
00:45:07,200 --> 00:45:12,080
Speaker 5: then two, when you're creating a company or you're gonna

993
00:45:12,080 --> 00:45:14,279
Speaker 5: be investing, or you're dealing with someone that's going to

994
00:45:14,320 --> 00:45:17,320
Speaker 5: be a long term partner and you're making that decision

995
00:45:17,320 --> 00:45:19,240
Speaker 5: on who that partner is going to be. I think

996
00:45:20,280 --> 00:45:23,279
Speaker 5: it's really really important to know that's going to be

997
00:45:23,320 --> 00:45:25,759
Speaker 5: someone that you can go to the trenches with, that

998
00:45:25,880 --> 00:45:28,280
Speaker 5: you wake up in the morning and you're really excited

999
00:45:28,320 --> 00:45:30,640
Speaker 5: to get to work with this person, because if not,

1000
00:45:31,719 --> 00:45:34,279
Speaker 5: it's not gonna be fun, it's not gonna feel great,

1001
00:45:34,320 --> 00:45:36,759
Speaker 5: it's gonna be such a tedious thing, and you're never

1002
00:45:36,760 --> 00:45:38,520
Speaker 5: gonna be able to put forth your best effort.

1003
00:45:39,320 --> 00:45:41,400
Speaker 2: What's the worst advice you've ever been given?

1004
00:45:41,719 --> 00:45:43,720
Speaker 5: There were people on the business side that I told

1005
00:45:43,760 --> 00:45:48,240
Speaker 5: me I should step away from content and focus more

1006
00:45:48,440 --> 00:45:51,239
Speaker 5: on the entrepreneurial side, and I think that's probably the

1007
00:45:51,280 --> 00:45:53,000
Speaker 5: silliest thing that has ever been said to me.

1008
00:45:53,200 --> 00:45:56,120
Speaker 3: What is your hype song before a big meeting or negotiation.

1009
00:45:56,719 --> 00:45:59,799
Speaker 5: Oh the song I was listening to on the way

1010
00:46:00,080 --> 00:46:02,759
Speaker 5: year was Sunday Morning by Maroon five, So I'll go

1011
00:46:02,800 --> 00:46:03,040
Speaker 5: with that.

1012
00:46:03,120 --> 00:46:03,520
Speaker 2: All right.

1013
00:46:03,880 --> 00:46:05,960
Speaker 4: You can only watch one sport for the rest of

1014
00:46:06,000 --> 00:46:07,239
Speaker 4: your life. Which one is it?

1015
00:46:07,640 --> 00:46:09,200
Speaker 5: Gosh, this is so hard.

1016
00:46:11,080 --> 00:46:12,560
Speaker 3: Test to your Canadian roots.

1017
00:46:12,400 --> 00:46:12,799
Speaker 2: I know.

1018
00:46:13,040 --> 00:46:16,279
Speaker 5: And if it was live, I go hockey and it's

1019
00:46:16,320 --> 00:46:18,399
Speaker 5: not even close. If it's live, it's hockey and it's

1020
00:46:18,440 --> 00:46:20,520
Speaker 5: not even close. And on TV TV.

1021
00:46:22,160 --> 00:46:25,080
Speaker 2: Football, Okay, what team do you want to see win

1022
00:46:25,160 --> 00:46:27,080
Speaker 2: a championship more than any male?

1023
00:46:27,800 --> 00:46:30,759
Speaker 5: Mayple leaves so badly. Please, just in my lifetime, make

1024
00:46:30,800 --> 00:46:33,520
Speaker 5: it pass for life. Please.

1025
00:46:35,239 --> 00:46:38,040
Speaker 4: One fun fact about you that some of your colleagues

1026
00:46:38,160 --> 00:46:40,000
Speaker 4: will be surprised that you have.

1027
00:46:41,080 --> 00:46:43,120
Speaker 5: I did dance growing up. I don't think people would

1028
00:46:43,120 --> 00:46:46,279
Speaker 5: expect that because I'm a terrible dancer. But I did

1029
00:46:46,320 --> 00:46:48,360
Speaker 5: do hip hop dance for like a year growing up.

1030
00:46:48,360 --> 00:46:50,440
Speaker 3: Do you want to show us a little I don't think.

1031
00:46:50,440 --> 00:46:53,160
Speaker 5: I think I just could. I think I could just

1032
00:46:53,239 --> 00:46:54,879
Speaker 5: do the worm when I was younger, so I thought

1033
00:46:54,920 --> 00:46:56,480
Speaker 5: I was going to be a really good dancer and

1034
00:46:56,520 --> 00:46:58,360
Speaker 5: it did not translate whatsoever.

1035
00:46:58,560 --> 00:47:00,680
Speaker 2: So all right, well, this has been really Thank you

1036
00:47:00,719 --> 00:47:01,120
Speaker 2: for doing this.

1037
00:47:01,360 --> 00:47:02,520
Speaker 5: No, Thank you guys for having me.

1038
00:47:02,560 --> 00:47:02,880
Speaker 3: Thank you.

1039
00:47:09,120 --> 00:47:12,880
Speaker 1: The Deal is a production from Bloomberg Podcasts and Bloomberg Originals.

1040
00:47:13,360 --> 00:47:16,400
Speaker 1: The Deal is hosted by Alex Rodriguez and Jason Kelly.

1041
00:47:17,000 --> 00:47:22,080
Speaker 1: Our producers are Anamazarakus, Stacey Wong, and Lizzie Phillip. Original

1042
00:47:22,160 --> 00:47:25,799
Speaker 1: music and engineering by Blake Maples. Our managing editor is

1043
00:47:25,880 --> 00:47:30,600
Speaker 1: David E. Ravella. Our executive producers are Jason Kelly, Brendan

1044
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Speaker 1: Francis Newnham, Jordan Opplinger, Trey Shallowhorn, Kyle Kramer, Andrew Barden,

1045
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1046
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1047
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1048
00:47:52,200 --> 00:47:56,680
Speaker 1: our creative director. Art direction is from Jacqueline Kessler. Casting

1049
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Speaker 1: by Julia Manns. Our associate producer is Natasha Camera operation

1050
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Speaker 1: by Stephen Neil and Linnea Jolson. Our associate producer is

1051
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Speaker 1: Natasha Abilard. Our gaffer is Kelly Porterfield, and our grip

1052
00:48:11,280 --> 00:48:16,000
Speaker 1: is Justin Birch. Alex Diacanis is our video editor. Listen

1053
00:48:16,040 --> 00:48:19,279
Speaker 1: to the deal on Apple Podcasts, Spotify, or wherever you

1054
00:48:19,320 --> 00:48:22,160
Speaker 1: get your podcasts. You can also tune into the video

1055
00:48:22,200 --> 00:48:26,360
Speaker 1: Companion on Bloomberg Originals and on Bloomberg TV. Thanks for listening.