WEBVTT - LaRussell 0:00:01.920 --> 0:00:03.040 R and B Money. 0:00:03.160 --> 0:00:06.040 Honey, we are. 0:00:07.640 --> 0:00:07.960 Thanks. 0:00:09.400 --> 0:00:14.319 Think about the time. We are the authority on all 0:00:14.520 --> 0:00:20.079 things R and B. Ladies and gentlemen. My name is 0:00:20.120 --> 0:00:22.880 taken down time and this is the R and B 0:00:23.000 --> 0:00:29.520 Money Podcast, the A Thig Oh no things, R and B. 0:00:30.160 --> 0:00:31.160 What we doing man? 0:00:31.480 --> 0:00:35.800 Oh we're betting on ourselves today. 0:00:34.360 --> 0:00:38.680 We know this it from top to bottom. 0:00:38.880 --> 0:00:40.479 Yeah, yeah, we're going back to. 0:00:44.880 --> 0:00:48.000 I'm saying this ship. You can't hold me. 0:00:48.400 --> 0:00:50.320 Yeah, you can't hold me back. 0:00:50.520 --> 0:00:51.760 You no ball from the stove. 0:00:51.880 --> 0:00:54.800 Holl won't ball from the stove. If you're going to 0:00:54.840 --> 0:00:56.280 get it, you gotta come get it from me. 0:00:56.480 --> 0:00:58.720 Come in the back yard, in the back. 0:01:00.120 --> 0:01:01.960 Notes, and gentleman in the building us. 0:01:07.480 --> 0:01:07.880 Come on. 0:01:08.920 --> 0:01:12.640 Yeah, Larrussell, I'm always say Larrussell. I know people be 0:01:12.640 --> 0:01:15.240 trying to shorten your name. Your name has some equity 0:01:15.280 --> 0:01:18.759 on it. So I'm gonna say lar Russell the whole 0:01:18.840 --> 0:01:24.600 time we're here, if you don't mind, l Russell. Before 0:01:24.720 --> 0:01:30.440 I knew who you were and what you were, I 0:01:30.480 --> 0:01:36.240 would hear you speak about what you were on what 0:01:36.319 --> 0:01:40.839 people should be on. I had never connected the two 0:01:42.160 --> 0:01:45.800 that you were an artist. I'm not gonna call your 0:01:45.880 --> 0:01:54.760 rapper because I heard you vibrather, so you're with us too. 0:01:56.360 --> 0:02:04.520 They can't help. Before before I was even privy to that, 0:02:05.360 --> 0:02:10.239 I was privy to the information that you were giving out. 0:02:11.120 --> 0:02:15.399 That's what crossed my algorithm first fire, while I was scrolling, 0:02:15.520 --> 0:02:19.880 and I was like, hm, hm, this shall nigga talking 0:02:20.000 --> 0:02:24.760 that talk, and it would always come by that way. 0:02:24.800 --> 0:02:27.799 It wasn't until he was like, well we getting them on. 0:02:27.960 --> 0:02:29.959 We can oh, I gotta, yeah, I gotta. I gotta 0:02:30.040 --> 0:02:32.040 jump down this rabbit hole and make sure I understand 0:02:32.360 --> 0:02:34.800 who in the fucks isn't it? And and then it 0:02:34.840 --> 0:02:41.959 got way different because it was like the information and 0:02:42.040 --> 0:02:46.720 the artistry are at an elite level. 0:02:46.800 --> 0:02:50.880 Come on, come on, it's fucking scary. 0:02:51.880 --> 0:02:52.080 You know. 0:02:52.160 --> 0:02:54.320 That's how the beautiful you said that because I had 0:02:54.360 --> 0:02:59.560 set a goal to like, I don't like music, isn't 0:02:59.560 --> 0:03:02.840 my four front Every meeting I used to have, I 0:03:02.919 --> 0:03:04.519 used to be like, my goal is to make l 0:03:04.600 --> 0:03:07.200 Russell as big as possible. I don't care if somebody 0:03:07.320 --> 0:03:09.040 just likes to hear me speak. They don't have to 0:03:09.040 --> 0:03:11.480 ever listen to a song. I just want them to 0:03:11.720 --> 0:03:14.760 embrace and respect Larussell. And we get so many people 0:03:14.760 --> 0:03:17.000 who like, man, I never heard the music. I just 0:03:17.000 --> 0:03:19.640 seen this, and it's like that's the beauty of it 0:03:19.720 --> 0:03:22.560 because that connects out of level. Everybody might not like 0:03:22.600 --> 0:03:25.480 a song, but if you say some real ship, it 0:03:25.520 --> 0:03:26.959 ain't no beating rhythm to that. 0:03:27.080 --> 0:03:32.519 Anybody can ingest some real ship. Life. Life is universal absolutely. 0:03:32.680 --> 0:03:36.200 Yeah. So like for me, like and Jays, you know 0:03:36.800 --> 0:03:37.600 you got share of. 0:03:48.960 --> 0:03:53.280 My stun. Yeah, hold on. 0:03:53.800 --> 0:03:56.880 I had a moment right head on because when I 0:03:56.920 --> 0:03:59.240 went to he had a birthday party in the bay 0:04:00.040 --> 0:04:03.320 that's your dairy birthday party. And we all on stage 0:04:03.880 --> 0:04:06.120 and I don't know who it was and started rapping 0:04:07.600 --> 0:04:17.000 quin started the hard way and they started getting low and. 0:04:15.440 --> 0:04:16.120 I didn't know. 0:04:16.560 --> 0:04:19.960 I didn't know what it was, but I felt like 0:04:20.080 --> 0:04:22.599 I needed to be off and. 0:04:24.720 --> 0:04:30.400 I was what the Yeah, I gotta have it and 0:04:30.440 --> 0:04:32.880 get in your body and get in your body. 0:04:35.000 --> 0:04:38.000 So y'all share that, right and and and and Jay 0:04:38.080 --> 0:04:41.280 is I'm gonna allow Jay and you guys nuance to 0:04:41.360 --> 0:04:45.000 really really tackle this thing the right way because you know, 0:04:45.000 --> 0:04:47.080 there's there's a lot of soil attached to it that 0:04:47.160 --> 0:04:50.080 you guys can speak to. But I'm gonna I'm gonna 0:04:50.080 --> 0:04:52.480 tell you for the for a lot of this, I'm 0:04:52.520 --> 0:04:57.040 gonna be the why guy because I want the I 0:04:57.080 --> 0:05:00.160 want the nuance from you know, from in set option 0:05:01.480 --> 0:05:09.240 two ideas to consult to application. You know what I'm saying, Like, 0:05:09.360 --> 0:05:11.920 I want to. I want to because because you gotta 0:05:12.000 --> 0:05:15.640 think like I'm forty years old. I've been in this 0:05:15.800 --> 0:05:23.320 business since I was seventeen him nine, and the music 0:05:23.400 --> 0:05:28.880 business has changed in such a way. 0:05:28.920 --> 0:05:30.000 It's not the same as all. 0:05:30.320 --> 0:05:32.440 We never dreamed. 0:05:34.000 --> 0:05:38.120 Possible to go on to app and see, oh so 0:05:38.160 --> 0:05:39.919 I made I mean one thousand dollars a day, I 0:05:39.960 --> 0:05:43.200 made two thouars a day, I mean un dollar that 0:05:43.320 --> 0:05:44.320 no direct to. 0:05:44.400 --> 0:05:52.240 Consumer was literally door to door, literally knocking on your 0:05:52.520 --> 0:06:03.279 door at the trunk cash money master peeing them Trump Yes, yes, 0:06:04.040 --> 0:06:10.120 And now you are processing this ship like a supercomputer 0:06:11.880 --> 0:06:15.880 in a way that is like, it's the coolest shit 0:06:15.960 --> 0:06:18.400 I've ever seen. Because I'm all. I love when my 0:06:18.480 --> 0:06:20.520 niggas get it, and then I love when my niggas 0:06:20.560 --> 0:06:21.680 get it right. 0:06:21.839 --> 0:06:24.640 So we embrace it, and we embrace it. We don't, 0:06:24.680 --> 0:06:27.120 we don't, we don't fight it at all. We're not 0:06:27.360 --> 0:06:30.880 We're not We're not those guys, all that new music 0:06:30.880 --> 0:06:34.800 business and all that. Man, tell us what's going on. 0:06:34.960 --> 0:06:37.040 Come on, so we can be a part of it, 0:06:37.080 --> 0:06:39.200 so we can understand it, so that we can continue 0:06:39.200 --> 0:06:42.320 to grow in it. And that's why it's so important 0:06:42.360 --> 0:06:45.479 for you to be here today because you you literally 0:06:45.520 --> 0:06:48.479 are a poster board as a grown man. But you 0:06:48.520 --> 0:06:50.880 know what I'm saying when I say that for this 0:06:50.920 --> 0:06:55.000 whole thing, man, Like, it's so many people who talk 0:06:55.080 --> 0:06:59.640 about it, they don't actually live it. Yeah, and you 0:06:59.720 --> 0:07:02.560 live it, bro in all aspects. And before we even 0:07:02.600 --> 0:07:08.280 get into the journey, we just want to say congratulations, gratitude, 0:07:08.960 --> 0:07:11.120 you know what I'm saying for really sticking in there. 0:07:11.640 --> 0:07:16.920 This ship is not easy. It is not easy, we know, yeah, 0:07:16.960 --> 0:07:19.280 from all levels of it, you know what I mean. Like, 0:07:20.080 --> 0:07:22.560 it's not easy, and most people give up and most 0:07:22.600 --> 0:07:23.240 people just. 0:07:24.680 --> 0:07:26.440 You know, they may take the easier route. 0:07:26.720 --> 0:07:30.600 Yeah, So let's start, man, Let's let's let's start in Valayo. 0:07:31.160 --> 0:07:32.280 Yeah, let's start. 0:07:32.040 --> 0:07:32.480 There, man. 0:07:32.480 --> 0:07:35.040 We know, you know, we know what the soil is 0:07:35.080 --> 0:07:35.960 and just and just. 0:07:35.920 --> 0:07:39.640 Even the background of Valao, right because I understand that 0:07:39.760 --> 0:07:43.920 it's you know, at times are forgotten city in the bay. 0:07:44.000 --> 0:07:45.720 You know what I mean, Like y'all, y'all city has 0:07:45.720 --> 0:07:49.160 had some tough times, so for you to kind of 0:07:49.280 --> 0:07:52.280 rise up out of that and also to give more 0:07:52.360 --> 0:07:55.440 hope because they were there were there were pockets of 0:07:55.480 --> 0:07:58.480 time too, from you know, the E forty and a 0:07:58.600 --> 0:08:02.040 click to the max dre to the s O B. 0:08:02.120 --> 0:08:02.640 A R b E. 0:08:02.760 --> 0:08:04.360 I mean that s O B R b E you 0:08:04.440 --> 0:08:06.200 know some her Yeah. 0:08:06.000 --> 0:08:08.560 You know what I'm saying. But there were pockets though 0:08:09.320 --> 0:08:15.920 where it went up, then it got quiet, then it 0:08:15.960 --> 0:08:18.120 went up a little bit more, then it got a 0:08:18.120 --> 0:08:20.680 little violent, you know what I'm saying, Like just kind 0:08:20.680 --> 0:08:23.720 of give me, give me, give me your layout and 0:08:23.720 --> 0:08:28.960 your understanding of it. And and also being a young 0:08:29.000 --> 0:08:31.880 man who came up through the Hyphee movement like that 0:08:32.000 --> 0:08:32.880 was your adolescence. 0:08:33.040 --> 0:08:34.600 You really grew up on it. Like nigg you just saying, 0:08:34.679 --> 0:08:35.480 go dumb, you. 0:08:37.840 --> 0:08:38.319 Know what I mean. 0:08:39.080 --> 0:08:41.280 You know, most people gonna sing I'm sprung around the world, 0:08:41.280 --> 0:08:41.959 but if you're from the. 0:08:41.920 --> 0:08:45.880 Bay, you got your I'm sprung, You're going straight to it. 0:08:45.960 --> 0:08:48.680 So you know, give us, give us that man. 0:08:49.360 --> 0:08:52.640 Man that that really is it, Like that lineage you 0:08:52.760 --> 0:08:55.920 just said, including Neftter Pharaoh you know, after Pharaoh played 0:08:56.080 --> 0:08:58.679 a major lord, here was another that brought a big light. 0:08:58.559 --> 0:09:02.840 Back to the city. But just like Valeo is. 0:09:05.160 --> 0:09:08.240 In the Bay Area, there's like a bunch of cities, 0:09:08.280 --> 0:09:10.720 but there's Staples that really played the part in the 0:09:10.800 --> 0:09:13.840 culture of what the Bay Area is received as. And 0:09:14.240 --> 0:09:17.040 if you remove a Valleo, you lose so much culture. 0:09:17.120 --> 0:09:21.640 Like the way we talk dre and forty like our lingo. Yeah, 0:09:21.679 --> 0:09:25.000 and that's dre and forty, you know, curated, so the 0:09:25.040 --> 0:09:31.720 way we dance. Everybody in yep I cannot wind over. Yes, 0:09:32.040 --> 0:09:34.200 but it's like if you from the Bay you dance 0:09:34.320 --> 0:09:37.160 like dre you know when you hear it's a certain 0:09:37.360 --> 0:09:40.000 lineage that that would just pass through through Valleo. It 0:09:40.080 --> 0:09:42.520 played such a pivotal part and the culture and like 0:09:42.640 --> 0:09:44.520 being able to grow up in the heart of it 0:09:45.679 --> 0:09:50.880 different different, like I'm I've been able to like I 0:09:50.880 --> 0:09:53.760 feel like I've been able to revolutionize Hyphi in a 0:09:53.800 --> 0:09:56.680 way that the world is able to consume it without 0:09:56.760 --> 0:09:59.480 the judgment that used to have like some people used 0:09:59.520 --> 0:10:02.040 to be like even still people like man, how music, 0:10:02.080 --> 0:10:03.800 we don't want to hear that no more. But I 0:10:03.960 --> 0:10:06.680 go all over the world and I'm I'm on tiny 0:10:06.760 --> 0:10:10.360 bans like this because that energy and that beat that 0:10:10.400 --> 0:10:11.200 we live by. 0:10:11.840 --> 0:10:14.280 It's like you like you said, you was there and 0:10:14.320 --> 0:10:16.720 you had to It's. 0:10:16.160 --> 0:10:19.160 Contagious, and you know, I've been able to package it 0:10:19.200 --> 0:10:22.280 and bring that contagion across the world and get other 0:10:22.280 --> 0:10:24.320 people to see it and feel it. So where people 0:10:24.360 --> 0:10:26.920 fly in from different countries to the backyard than the 0:10:27.040 --> 0:10:31.280 V to Valaos. We ain't never people ain't never flew 0:10:31.440 --> 0:10:34.360 into Vlayo but nothing maybe. 0:10:34.120 --> 0:10:36.640 Marine to take a trip, you gotta take a trip. 0:10:36.800 --> 0:10:39.559 You get off the plane, you gotta drive. You know 0:10:39.600 --> 0:10:40.000 what I'm saying. 0:10:40.000 --> 0:10:42.120 There's no airport right there. What you mean how far 0:10:42.800 --> 0:10:44.040 from San Francisco. 0:10:45.760 --> 0:10:49.880 And Oakland with no traffic? Yeah, with no traffic. 0:10:49.960 --> 0:10:51.920 And then you really you're going to a city that 0:10:52.040 --> 0:10:54.480 has nothing else there. So if you're going to Valao, 0:10:54.559 --> 0:10:57.240 it's for a very specific cause. It's not like Frisco 0:10:57.280 --> 0:10:59.120 where it's like I'll just go to the piece. 0:10:59.440 --> 0:10:59.760 And do all. 0:11:00.000 --> 0:11:03.920 Ain't no sight seeing inter V maybe, but it ain't. 0:11:03.960 --> 0:11:07.240 You know, it ain't no sight seeing NV. They come 0:11:07.280 --> 0:11:10.400 into the crib. They come into the crib. 0:11:11.360 --> 0:11:15.920 What made you say I'm gonna do it in my backyard. 0:11:16.920 --> 0:11:19.640 I was throwing the show in Oakland at New Parish 0:11:20.559 --> 0:11:23.280 and it was my first time doing like Proud to 0:11:23.320 --> 0:11:25.120 Pay where I was like, I'm gonna let people pay 0:11:25.120 --> 0:11:26.600 at the door and just see what they pay, right. 0:11:27.160 --> 0:11:29.960 And the owner caused me the day before or earlier 0:11:30.000 --> 0:11:31.280 that day, and he was like. 0:11:31.679 --> 0:11:32.560 I don't know about this. 0:11:32.720 --> 0:11:34.760 I'm taking a risk with you, and this to just 0:11:34.800 --> 0:11:38.080 hell the negative, just hell a negative energy because it 0:11:38.120 --> 0:11:39.720 was new for him. He didn't know, and he's older, 0:11:39.760 --> 0:11:41.680 he's a white and he didn't get it. And it 0:11:41.880 --> 0:11:44.280 just like threw me off to have somebody be able 0:11:44.360 --> 0:11:47.559 to pour that in my pot like before show. It 0:11:47.720 --> 0:11:49.120 just made me like, bro, I don't want to do 0:11:49.240 --> 0:11:52.160 nothing there. And it was a successful show to succeed. 0:11:52.240 --> 0:11:54.120 Now it's funny because I got a golden pass, a 0:11:54.160 --> 0:11:55.880 new pair. I just call and say I want this 0:11:56.000 --> 0:11:58.480 date and I'm in, you know. But he's the reason 0:11:58.520 --> 0:12:00.719 I was like, I'll never go through that again. I'm 0:12:00.760 --> 0:12:03.480 building my own venue building. 0:12:03.720 --> 0:12:06.360 But the venue became parents. 0:12:06.400 --> 0:12:10.480 That's all I asked. That's what I had, You what 0:12:10.600 --> 0:12:10.920 I had? 0:12:11.400 --> 0:12:14.439 Man shout out to the first investors. We always got 0:12:14.440 --> 0:12:18.720 to shout out the first the parents, parents, because I 0:12:18.720 --> 0:12:20.720 don't know if I'm letting do a concert. 0:12:21.559 --> 0:12:27.840 I don't know, man, the concert, the conflict, and it 0:12:27.880 --> 0:12:31.080 was the I think the key line that you just 0:12:31.080 --> 0:12:33.400 said was it was all I had. 0:12:33.760 --> 0:12:34.600 Yeah, So. 0:12:36.120 --> 0:12:39.400 It's it's these, it's these, we're gonna work with what 0:12:39.480 --> 0:12:47.640 we got. That turned into these unconscious genius moments where 0:12:47.640 --> 0:12:50.920 it's like now it's like, I want to do a 0:12:50.920 --> 0:12:54.880 concert in my backyard. Now everybody want to do something 0:12:54.880 --> 0:12:55.959 in the backyard, wife. 0:13:00.400 --> 0:13:01.319 But everything. 0:13:01.720 --> 0:13:07.400 How many people have you seen now copying this new. 0:13:07.240 --> 0:13:10.600 One because they starting to get it. It's like we've 0:13:10.640 --> 0:13:19.160 been as artists, we own maybe one percent of the 0:13:19.160 --> 0:13:22.120 infrastructure we have to use to thrive as artists. Your 0:13:22.120 --> 0:13:24.920 whole career, you gotta do shows, but you don't own 0:13:24.960 --> 0:13:27.880 no venues. You don't own no booking agencies. You don't 0:13:27.880 --> 0:13:31.160 own no promotion companies. As an artists, you gotta do marketing. 0:13:31.320 --> 0:13:33.400 You don't own no digital marketing. You don't own no 0:13:33.440 --> 0:13:36.199 ad agencies. You don't own no seating companies. You don't 0:13:36.240 --> 0:13:40.440 own no playlists. As an artist, you gotta travel. You 0:13:40.480 --> 0:13:42.679 don't own no sprinter van, you don't own no as 0:13:42.720 --> 0:13:45.760 you no truck. As an artists, there's so many things 0:13:45.800 --> 0:13:47.840 you gotta do in your career, and we don't have 0:13:47.920 --> 0:13:50.280 the infrastructure to actually do it. We gotta go ask 0:13:50.280 --> 0:13:52.200 somebody else to do it every time we want to 0:13:52.240 --> 0:13:54.720 do it. How am I selling out this venue? But 0:13:54.800 --> 0:13:57.800 I gotta ask you to use it? It don't make 0:13:57.880 --> 0:14:01.520 no sense. We It's literally like all the infrastructure that 0:14:01.559 --> 0:14:04.520 we used to thrive as artists we should have access 0:14:04.559 --> 0:14:08.160 to Like this. My backyard was that for me, it 0:14:08.200 --> 0:14:11.880 was a money tree. I could wake up any day. 0:14:12.480 --> 0:14:16.079 The backyard became so fruitful that I rehearse every day. 0:14:16.080 --> 0:14:18.200 I usually rehearse every single day, right, so some days 0:14:18.240 --> 0:14:20.440 I was like, man, I'm gonna get paid to rehearse. Today, 0:14:20.440 --> 0:14:23.360 I'm gonna do open rehearsal. Hey, it's tickets online right now, 0:14:23.400 --> 0:14:26.000 I'm starting that too. A hundred tickets gone. Like that, 0:14:26.720 --> 0:14:30.120 I get paid to rehearse. How many people get paid 0:14:30.120 --> 0:14:34.040 to practice? Only if you go to the NBA, not artists. 0:14:34.280 --> 0:14:37.200 Most artists don't even practice let alone. 0:14:38.240 --> 0:14:38.960 I'm not gonna get it. 0:14:41.000 --> 0:14:41.840 I made it somewhere. 0:14:41.840 --> 0:14:42.960 It's like I can stare at him. 0:14:45.360 --> 0:14:47.480 Oh my god, boy. If I could tell. 0:14:47.320 --> 0:14:53.800 You I be upset I be at shows like this 0:14:54.880 --> 0:14:56.040 that's not rehearse. 0:14:56.320 --> 0:14:57.320 What are we doing? 0:14:57.960 --> 0:15:00.880 Even if it's like not rehearse because my show I 0:15:00.920 --> 0:15:02.960 don't have a rehearse set. I don't have any any 0:15:03.040 --> 0:15:06.320 type of set, but I've practiced so much it don't 0:15:06.400 --> 0:15:06.760 need it. 0:15:06.840 --> 0:15:10.840 You you have, You have pieces that can go anywhere. 0:15:10.920 --> 0:15:14.480 Players are set, the puzzle can go, you can play it. 0:15:14.560 --> 0:15:16.880 If they move here. I could go here. You move here, 0:15:16.880 --> 0:15:17.600 I could go here. 0:15:17.680 --> 0:15:21.000 It's called counters. It's counters and anything else. It's called 0:15:21.000 --> 0:15:23.000 the counter. It's like, oh you stop that move, Oh 0:15:23.080 --> 0:15:26.920 somebody fail. I'm spinning through it. Whatever it is. But 0:15:26.960 --> 0:15:28.880 it's just because it's been rehearsed. 0:15:30.280 --> 0:15:33.760 We made those moments monetizable to where it's like, bro, 0:15:33.880 --> 0:15:36.800 I get paid to rehearse if I want to, because 0:15:36.840 --> 0:15:40.200 I own my own infrastructure. You know how many people 0:15:40.200 --> 0:15:42.160 want to see a little And the dope thing is like, 0:15:42.360 --> 0:15:43.280 the shows are great. 0:15:44.000 --> 0:15:48.040 You know how many people want to see The shows 0:15:48.040 --> 0:15:50.680 are great, But the rehearsal was more intimate because it's 0:15:50.720 --> 0:15:52.760 just us here might be only a few people, and 0:15:52.800 --> 0:15:54.000 it's like what you trying to hear? 0:15:54.400 --> 0:15:56.440 Hey, you hear about my mom coming out. You want 0:15:56.440 --> 0:15:57.440 to hit them, you want to go. 0:15:57.440 --> 0:15:59.400 What you need, you you in it. 0:15:59.600 --> 0:16:02.080 That's a different experience than the show with four hundred 0:16:02.080 --> 0:16:05.080 and five hundred one thousand people. So people some people 0:16:05.120 --> 0:16:07.120 pay mode for a rehearsal because it's like, man, I'm 0:16:07.240 --> 0:16:09.320 getting to chill. I had some people going to rehearsal 0:16:09.360 --> 0:16:11.040 whore like, hey, we got a venue, we got a spot, 0:16:11.120 --> 0:16:11.800 now we connected. 0:16:11.920 --> 0:16:14.560 Oh I'm finna go do y'all on y'all shit. But 0:16:14.600 --> 0:16:18.200 the other thing that that that that for me that 0:16:18.360 --> 0:16:22.120 sticks out too, is that the new world of entertainment, 0:16:23.880 --> 0:16:26.680 him and I came up in this world where everything 0:16:26.800 --> 0:16:31.840 had to be quote unquote perfect, quote unquote curated. You 0:16:31.880 --> 0:16:35.000 did you didn't even see female artists without makeup on? 0:16:35.440 --> 0:16:37.760 Did you ever think about that? 0:16:37.880 --> 0:16:38.200 Crazy? 0:16:38.200 --> 0:16:42.160 Think about when we grew up, Bro, it's just see 0:16:42.400 --> 0:16:45.440 have a face every time because that's how it was 0:16:45.480 --> 0:16:48.560 presented to us, right, which was that's cool, But that's 0:16:48.600 --> 0:16:49.240 not real. 0:16:50.000 --> 0:16:51.160 That's not authentic. 0:16:51.920 --> 0:16:54.760 And the things that you are talking about now are 0:16:54.880 --> 0:16:59.080 real and authentic. People like to see fucking something stripped, 0:16:59.360 --> 0:17:02.120 like yo, nigga, I missed that note. It was funny 0:17:02.120 --> 0:17:05.440 when I when I was watching your tiny desk. It 0:17:05.560 --> 0:17:08.679 was a couple like with young fellow rapping. He kind 0:17:08.720 --> 0:17:10.680 of it was like and he laughed it off because 0:17:10.680 --> 0:17:12.240 the truth of the matter is that that's real. 0:17:12.320 --> 0:17:12.520 Bro. 0:17:13.000 --> 0:17:14.320 Yes, you're gonna fuck up. 0:17:14.359 --> 0:17:18.399 Sometimes we miss because we hit so many. We shoot 0:17:18.440 --> 0:17:20.200 so many, I can't make them all. 0:17:20.320 --> 0:17:21.880 You can't. 0:17:22.080 --> 0:17:30.040 And that's the thing, like then, yeah, yeah, yeah, yeah. 0:17:29.840 --> 0:17:32.679 We missed him. Not because we hit so many. 0:17:34.520 --> 0:17:39.000 Man, they were selling perception then, And that's what I learned, 0:17:39.080 --> 0:17:41.679 Like I tell everybody, when I was a kid, I 0:17:41.720 --> 0:17:44.800 didn't think that like you could be successful a star. 0:17:45.240 --> 0:17:48.600 I thought Snoop Dogg was like a character. Like I'm like, yeah, 0:17:48.640 --> 0:17:52.120 I see him, but I never thought it. But I'm saying, 0:17:52.200 --> 0:17:54.600 you know, I never thought in real life, like, no, 0:17:54.760 --> 0:17:57.080 that's a person, that human who grew up like this 0:17:57.119 --> 0:17:59.359 with a family like this, and he became this because 0:17:59.359 --> 0:18:01.680 he did the work. That don't ever hit you because 0:18:01.720 --> 0:18:04.080 you don't actually see that part of it. That's why 0:18:04.119 --> 0:18:06.280 we show it, man, I don't I be in the 0:18:06.320 --> 0:18:08.240 middle of a show and I slipped words and I 0:18:08.280 --> 0:18:08.800 tell the crowd. 0:18:08.800 --> 0:18:10.480 They throw me something, you don't. 0:18:10.560 --> 0:18:12.439 I don't care about the judgment because it's like, you 0:18:12.480 --> 0:18:16.480 can't do what I'm up here doing. It don't matter 0:18:16.520 --> 0:18:19.159 if I'm missing shot. I'm doing something that most of 0:18:19.240 --> 0:18:20.720 the population cannot do. 0:18:21.000 --> 0:18:23.600 Yeah, right, I want to go to the Why here's 0:18:23.680 --> 0:18:26.800 one of my wives, you're working this job. Where were 0:18:26.800 --> 0:18:28.760 you working when you when you decided to quit? 0:18:29.359 --> 0:18:32.359 I was working at an aerospace plant or what an 0:18:32.440 --> 0:18:33.359 aerospace plant? 0:18:33.440 --> 0:18:36.160 What were you doing at the aerospace. 0:18:35.600 --> 0:18:37.960 So I got there through a temp agency, and I 0:18:38.000 --> 0:18:40.800 started off in production on the floor doing like packaging 0:18:40.880 --> 0:18:44.400 and just like making short product go out. And then 0:18:44.440 --> 0:18:47.760 I like learned everything the systems and the standards, and 0:18:47.800 --> 0:18:49.760 I was able to move up to do like contracts 0:18:49.760 --> 0:18:51.560 and ad man. I was like one of the first 0:18:51.600 --> 0:18:54.400 people on that floor that didn't have a degree because 0:18:54.400 --> 0:18:57.080 somebody believed to me and seemed like my potential was like, man, 0:18:57.119 --> 0:18:59.320 you will thrive up here. And I was thriving up 0:18:59.320 --> 0:19:02.200 there when I was on the floor there, I did 0:19:02.240 --> 0:19:04.960 something that changed the trajectory of the company and didn't 0:19:05.000 --> 0:19:07.840 even realize my own value and worth then because I 0:19:07.880 --> 0:19:11.280 was just working, you know, but that I was at 0:19:11.280 --> 0:19:13.280 the aerospace planning that was my last job. 0:19:13.960 --> 0:19:19.199 Why why do you say you're in this job, you're flourishing. 0:19:19.880 --> 0:19:25.119 You're in a space that you are underqualified for, but 0:19:25.200 --> 0:19:28.200 just based on your work ethic and your thought process, 0:19:28.320 --> 0:19:34.359 you qualify yourself and then you say, this is cool. 0:19:35.320 --> 0:19:36.200 But this ain't it. 0:19:37.040 --> 0:19:41.120 I was unfulfilled. I was unfulfilled. I was so good 0:19:41.160 --> 0:19:43.720 at what I did. I used to spend my time 0:19:43.800 --> 0:19:47.800 there working on everything at home, building my PR list, 0:19:47.960 --> 0:19:51.760 getting email, gathering everything I needed, going through venues, getting bookerdy. 0:19:51.800 --> 0:19:53.679 So because I was doing my work there, I'd be 0:19:53.720 --> 0:19:55.720 working on all of my stuff, and it got to 0:19:55.760 --> 0:19:57.800 a point to where it was like, I don't even 0:19:57.840 --> 0:19:59.720 want to do this on you all time. I need 0:19:59.760 --> 0:20:01.879 to be home so I can get everything done I 0:20:01.920 --> 0:20:04.040 need to get I'm giving y'all eight hours, ten hours, 0:20:04.040 --> 0:20:06.520 twelve hours of my day, and I'm losing twelve hours 0:20:06.560 --> 0:20:09.119 for myself. I'd rather not get paid for these twelve 0:20:09.160 --> 0:20:10.720 and be able to put it all in here and 0:20:10.760 --> 0:20:13.440 eventually get paid on the back end from my own work. 0:20:14.359 --> 0:20:18.399 That was my next question. Yeah, because you take that 0:20:19.040 --> 0:20:26.920 financial dip, right, losing those twelve hours to bet on 0:20:26.960 --> 0:20:27.680 that back end. 0:20:28.280 --> 0:20:30.440 At this point, are you still at your parents' crib? 0:20:30.640 --> 0:20:30.840 YEP? 0:20:30.880 --> 0:20:32.000 You still stand at the crib too. 0:20:32.119 --> 0:20:32.320 Yep. 0:20:32.960 --> 0:20:36.320 That's what made it even easier because it's like, man, 0:20:36.359 --> 0:20:38.520 I got my parents and I got to support, but 0:20:38.600 --> 0:20:41.359 it was like I still had to go hustle and 0:20:41.359 --> 0:20:42.480 get my paper to bill. 0:20:42.760 --> 0:20:46.520 You feel me like we working people every day people. 0:20:46.560 --> 0:20:48.280 So it's like when I quit, we had like a 0:20:48.359 --> 0:20:51.240 tax return check and I kind of like ran through 0:20:51.280 --> 0:20:54.520 that doing building and one of the HR agents from 0:20:54.520 --> 0:20:56.520 my last job hit me was like, hey, you know, 0:20:56.560 --> 0:20:58.040 you got like some four one K left. 0:20:58.040 --> 0:20:59.240 You might need it on your journey. 0:20:59.240 --> 0:21:02.080 It was like the UNI dropping it in me and 0:21:02.160 --> 0:21:03.880 I ended up getting a check and it was like, man, 0:21:03.920 --> 0:21:05.800 that took me even further, and I started being able 0:21:05.800 --> 0:21:06.680