1
00:00:01,920 --> 00:00:03,040
Speaker 1: R and B Money.

2
00:00:03,160 --> 00:00:06,040
Speaker 2: Honey, we are.

3
00:00:07,640 --> 00:00:07,960
Speaker 1: Thanks.

4
00:00:09,400 --> 00:00:14,319
Speaker 3: Think about the time. We are the authority on all

5
00:00:14,520 --> 00:00:20,079
Speaker 3: things R and B. Ladies and gentlemen. My name is

6
00:00:20,120 --> 00:00:22,880
Speaker 3: taken down time and this is the R and B

7
00:00:23,000 --> 00:00:29,520
Speaker 3: Money Podcast, the A Thig Oh no things, R and B.

8
00:00:30,160 --> 00:00:31,160
Speaker 4: What we doing man?

9
00:00:31,480 --> 00:00:35,800
Speaker 3: Oh we're betting on ourselves today.

10
00:00:34,360 --> 00:00:38,680
Speaker 1: We know this it from top to bottom.

11
00:00:38,880 --> 00:00:40,479
Speaker 4: Yeah, yeah, we're going back to.

12
00:00:44,880 --> 00:00:48,000
Speaker 3: I'm saying this ship. You can't hold me.

13
00:00:48,400 --> 00:00:50,320
Speaker 1: Yeah, you can't hold me back.

14
00:00:50,520 --> 00:00:51,760
Speaker 4: You no ball from the stove.

15
00:00:51,880 --> 00:00:54,800
Speaker 3: Holl won't ball from the stove. If you're going to

16
00:00:54,840 --> 00:00:56,280
Speaker 3: get it, you gotta come get it from me.

17
00:00:56,480 --> 00:00:58,720
Speaker 1: Come in the back yard, in the back.

18
00:01:00,120 --> 00:01:01,960
Speaker 3: Notes, and gentleman in the building us.

19
00:01:07,480 --> 00:01:07,880
Speaker 1: Come on.

20
00:01:08,920 --> 00:01:12,640
Speaker 3: Yeah, Larrussell, I'm always say Larrussell. I know people be

21
00:01:12,640 --> 00:01:15,240
Speaker 3: trying to shorten your name. Your name has some equity

22
00:01:15,280 --> 00:01:18,759
Speaker 3: on it. So I'm gonna say lar Russell the whole

23
00:01:18,840 --> 00:01:24,600
Speaker 3: time we're here, if you don't mind, l Russell. Before

24
00:01:24,720 --> 00:01:30,440
Speaker 3: I knew who you were and what you were, I

25
00:01:30,480 --> 00:01:36,240
Speaker 3: would hear you speak about what you were on what

26
00:01:36,319 --> 00:01:40,839
Speaker 3: people should be on. I had never connected the two

27
00:01:42,160 --> 00:01:45,800
Speaker 3: that you were an artist. I'm not gonna call your

28
00:01:45,880 --> 00:01:54,760
Speaker 3: rapper because I heard you vibrather, so you're with us too.

29
00:01:56,360 --> 00:02:04,520
Speaker 3: They can't help. Before before I was even privy to that,

30
00:02:05,360 --> 00:02:10,239
Speaker 3: I was privy to the information that you were giving out.

31
00:02:11,120 --> 00:02:15,399
Speaker 3: That's what crossed my algorithm first fire, while I was scrolling,

32
00:02:15,520 --> 00:02:19,880
Speaker 3: and I was like, hm, hm, this shall nigga talking

33
00:02:20,000 --> 00:02:24,760
Speaker 3: that talk, and it would always come by that way.

34
00:02:24,800 --> 00:02:27,799
Speaker 3: It wasn't until he was like, well we getting them on.

35
00:02:27,960 --> 00:02:29,959
Speaker 3: We can oh, I gotta, yeah, I gotta. I gotta

36
00:02:30,040 --> 00:02:32,040
Speaker 3: jump down this rabbit hole and make sure I understand

37
00:02:32,360 --> 00:02:34,800
Speaker 3: who in the fucks isn't it? And and then it

38
00:02:34,840 --> 00:02:41,959
Speaker 3: got way different because it was like the information and

39
00:02:42,040 --> 00:02:46,720
Speaker 3: the artistry are at an elite level.

40
00:02:46,800 --> 00:02:50,880
Speaker 1: Come on, come on, it's fucking scary.

41
00:02:51,880 --> 00:02:52,080
Speaker 3: You know.

42
00:02:52,160 --> 00:02:54,320
Speaker 5: That's how the beautiful you said that because I had

43
00:02:54,360 --> 00:02:59,560
Speaker 5: set a goal to like, I don't like music, isn't

44
00:02:59,560 --> 00:03:02,840
Speaker 5: my four front Every meeting I used to have, I

45
00:03:02,919 --> 00:03:04,519
Speaker 5: used to be like, my goal is to make l

46
00:03:04,600 --> 00:03:07,200
Speaker 5: Russell as big as possible. I don't care if somebody

47
00:03:07,320 --> 00:03:09,040
Speaker 5: just likes to hear me speak. They don't have to

48
00:03:09,040 --> 00:03:11,480
Speaker 5: ever listen to a song. I just want them to

49
00:03:11,720 --> 00:03:14,760
Speaker 5: embrace and respect Larussell. And we get so many people

50
00:03:14,760 --> 00:03:17,000
Speaker 5: who like, man, I never heard the music. I just

51
00:03:17,000 --> 00:03:19,640
Speaker 5: seen this, and it's like that's the beauty of it

52
00:03:19,720 --> 00:03:22,560
Speaker 5: because that connects out of level. Everybody might not like

53
00:03:22,600 --> 00:03:25,480
Speaker 5: a song, but if you say some real ship, it

54
00:03:25,520 --> 00:03:26,959
Speaker 5: ain't no beating rhythm to that.

55
00:03:27,080 --> 00:03:32,519
Speaker 1: Anybody can ingest some real ship. Life. Life is universal absolutely.

56
00:03:32,680 --> 00:03:36,200
Speaker 3: Yeah. So like for me, like and Jays, you know

57
00:03:36,800 --> 00:03:37,600
Speaker 3: you got share of.

58
00:03:48,960 --> 00:03:53,280
Speaker 1: My stun. Yeah, hold on.

59
00:03:53,800 --> 00:03:56,880
Speaker 3: I had a moment right head on because when I

60
00:03:56,920 --> 00:03:59,240
Speaker 3: went to he had a birthday party in the bay

61
00:04:00,040 --> 00:04:03,320
Speaker 3: that's your dairy birthday party. And we all on stage

62
00:04:03,880 --> 00:04:06,120
Speaker 3: and I don't know who it was and started rapping

63
00:04:07,600 --> 00:04:17,000
Speaker 3: quin started the hard way and they started getting low and.

64
00:04:15,440 --> 00:04:16,120
Speaker 4: I didn't know.

65
00:04:16,560 --> 00:04:19,960
Speaker 3: I didn't know what it was, but I felt like

66
00:04:20,080 --> 00:04:22,599
Speaker 3: I needed to be off and.

67
00:04:24,720 --> 00:04:30,400
Speaker 1: I was what the Yeah, I gotta have it and

68
00:04:30,440 --> 00:04:32,880
Speaker 1: get in your body and get in your body.

69
00:04:35,000 --> 00:04:38,000
Speaker 3: So y'all share that, right and and and and Jay

70
00:04:38,080 --> 00:04:41,280
Speaker 3: is I'm gonna allow Jay and you guys nuance to

71
00:04:41,360 --> 00:04:45,000
Speaker 3: really really tackle this thing the right way because you know,

72
00:04:45,000 --> 00:04:47,080
Speaker 3: there's there's a lot of soil attached to it that

73
00:04:47,160 --> 00:04:50,080
Speaker 3: you guys can speak to. But I'm gonna I'm gonna

74
00:04:50,080 --> 00:04:52,480
Speaker 3: tell you for the for a lot of this, I'm

75
00:04:52,520 --> 00:04:57,040
Speaker 3: gonna be the why guy because I want the I

76
00:04:57,080 --> 00:05:00,160
Speaker 3: want the nuance from you know, from in set option

77
00:05:01,480 --> 00:05:09,240
Speaker 3: two ideas to consult to application. You know what I'm saying, Like,

78
00:05:09,360 --> 00:05:11,920
Speaker 3: I want to. I want to because because you gotta

79
00:05:12,000 --> 00:05:15,640
Speaker 3: think like I'm forty years old. I've been in this

80
00:05:15,800 --> 00:05:23,320
Speaker 3: business since I was seventeen him nine, and the music

81
00:05:23,400 --> 00:05:28,880
Speaker 3: business has changed in such a way.

82
00:05:28,920 --> 00:05:30,000
Speaker 4: It's not the same as all.

83
00:05:30,320 --> 00:05:32,440
Speaker 3: We never dreamed.

84
00:05:34,000 --> 00:05:38,120
Speaker 2: Possible to go on to app and see, oh so

85
00:05:38,160 --> 00:05:39,919
Speaker 2: I made I mean one thousand dollars a day, I

86
00:05:39,960 --> 00:05:43,200
Speaker 2: made two thouars a day, I mean un dollar that

87
00:05:43,320 --> 00:05:44,320
Speaker 2: no direct to.

88
00:05:44,400 --> 00:05:52,240
Speaker 3: Consumer was literally door to door, literally knocking on your

89
00:05:52,520 --> 00:06:03,279
Speaker 3: door at the trunk cash money master peeing them Trump Yes, yes,

90
00:06:04,040 --> 00:06:10,120
Speaker 3: And now you are processing this ship like a supercomputer

91
00:06:11,880 --> 00:06:15,880
Speaker 3: in a way that is like, it's the coolest shit

92
00:06:15,960 --> 00:06:18,400
Speaker 3: I've ever seen. Because I'm all. I love when my

93
00:06:18,480 --> 00:06:20,520
Speaker 3: niggas get it, and then I love when my niggas

94
00:06:20,560 --> 00:06:21,680
Speaker 3: get it right.

95
00:06:21,839 --> 00:06:24,640
Speaker 2: So we embrace it, and we embrace it. We don't,

96
00:06:24,680 --> 00:06:27,120
Speaker 2: we don't, we don't fight it at all. We're not

97
00:06:27,360 --> 00:06:30,880
Speaker 2: We're not We're not those guys, all that new music

98
00:06:30,880 --> 00:06:34,800
Speaker 2: business and all that. Man, tell us what's going on.

99
00:06:34,960 --> 00:06:37,040
Speaker 2: Come on, so we can be a part of it,

100
00:06:37,080 --> 00:06:39,200
Speaker 2: so we can understand it, so that we can continue

101
00:06:39,200 --> 00:06:42,320
Speaker 2: to grow in it. And that's why it's so important

102
00:06:42,360 --> 00:06:45,479
Speaker 2: for you to be here today because you you literally

103
00:06:45,520 --> 00:06:48,479
Speaker 2: are a poster board as a grown man. But you

104
00:06:48,520 --> 00:06:50,880
Speaker 2: know what I'm saying when I say that for this

105
00:06:50,920 --> 00:06:55,000
Speaker 2: whole thing, man, Like, it's so many people who talk

106
00:06:55,080 --> 00:06:59,640
Speaker 2: about it, they don't actually live it. Yeah, and you

107
00:06:59,720 --> 00:07:02,560
Speaker 2: live it, bro in all aspects. And before we even

108
00:07:02,600 --> 00:07:08,280
Speaker 2: get into the journey, we just want to say congratulations, gratitude,

109
00:07:08,960 --> 00:07:11,120
Speaker 2: you know what I'm saying for really sticking in there.

110
00:07:11,640 --> 00:07:16,920
Speaker 2: This ship is not easy. It is not easy, we know, yeah,

111
00:07:16,960 --> 00:07:19,280
Speaker 2: from all levels of it, you know what I mean. Like,

112
00:07:20,080 --> 00:07:22,560
Speaker 2: it's not easy, and most people give up and most

113
00:07:22,600 --> 00:07:23,240
Speaker 2: people just.

114
00:07:24,680 --> 00:07:26,440
Speaker 4: You know, they may take the easier route.

115
00:07:26,720 --> 00:07:30,600
Speaker 2: Yeah, So let's start, man, Let's let's let's start in Valayo.

116
00:07:31,160 --> 00:07:32,280
Speaker 4: Yeah, let's start.

117
00:07:32,040 --> 00:07:32,480
Speaker 3: There, man.

118
00:07:32,480 --> 00:07:35,040
Speaker 4: We know, you know, we know what the soil is

119
00:07:35,080 --> 00:07:35,960
Speaker 4: and just and just.

120
00:07:35,920 --> 00:07:39,640
Speaker 2: Even the background of Valao, right because I understand that

121
00:07:39,760 --> 00:07:43,920
Speaker 2: it's you know, at times are forgotten city in the bay.

122
00:07:44,000 --> 00:07:45,720
Speaker 2: You know what I mean, Like y'all, y'all city has

123
00:07:45,720 --> 00:07:49,160
Speaker 2: had some tough times, so for you to kind of

124
00:07:49,280 --> 00:07:52,280
Speaker 2: rise up out of that and also to give more

125
00:07:52,360 --> 00:07:55,440
Speaker 2: hope because they were there were there were pockets of

126
00:07:55,480 --> 00:07:58,480
Speaker 2: time too, from you know, the E forty and a

127
00:07:58,600 --> 00:08:02,040
Speaker 2: click to the max dre to the s O B.

128
00:08:02,120 --> 00:08:02,640
Speaker 4: A R b E.

129
00:08:02,760 --> 00:08:04,360
Speaker 1: I mean that s O B R b E you

130
00:08:04,440 --> 00:08:06,200
Speaker 1: know some her Yeah.

131
00:08:06,000 --> 00:08:08,560
Speaker 2: You know what I'm saying. But there were pockets though

132
00:08:09,320 --> 00:08:15,920
Speaker 2: where it went up, then it got quiet, then it

133
00:08:15,960 --> 00:08:18,120
Speaker 2: went up a little bit more, then it got a

134
00:08:18,120 --> 00:08:20,680
Speaker 2: little violent, you know what I'm saying, Like just kind

135
00:08:20,680 --> 00:08:23,720
Speaker 2: of give me, give me, give me your layout and

136
00:08:23,720 --> 00:08:28,960
Speaker 2: your understanding of it. And and also being a young

137
00:08:29,000 --> 00:08:31,880
Speaker 2: man who came up through the Hyphee movement like that

138
00:08:32,000 --> 00:08:32,880
Speaker 2: was your adolescence.

139
00:08:33,040 --> 00:08:34,600
Speaker 4: You really grew up on it. Like nigg you just saying,

140
00:08:34,679 --> 00:08:35,480
Speaker 4: go dumb, you.

141
00:08:37,840 --> 00:08:38,319
Speaker 5: Know what I mean.

142
00:08:39,080 --> 00:08:41,280
Speaker 4: You know, most people gonna sing I'm sprung around the world,

143
00:08:41,280 --> 00:08:41,959
Speaker 4: but if you're from the.

144
00:08:41,920 --> 00:08:45,880
Speaker 2: Bay, you got your I'm sprung, You're going straight to it.

145
00:08:45,960 --> 00:08:48,680
Speaker 2: So you know, give us, give us that man.

146
00:08:49,360 --> 00:08:52,640
Speaker 5: Man that that really is it, Like that lineage you

147
00:08:52,760 --> 00:08:55,920
Speaker 5: just said, including Neftter Pharaoh you know, after Pharaoh played

148
00:08:56,080 --> 00:08:58,679
Speaker 5: a major lord, here was another that brought a big light.

149
00:08:58,559 --> 00:09:02,840
Speaker 1: Back to the city. But just like Valeo is.

150
00:09:05,160 --> 00:09:08,240
Speaker 5: In the Bay Area, there's like a bunch of cities,

151
00:09:08,280 --> 00:09:10,720
Speaker 5: but there's Staples that really played the part in the

152
00:09:10,800 --> 00:09:13,840
Speaker 5: culture of what the Bay Area is received as. And

153
00:09:14,240 --> 00:09:17,040
Speaker 5: if you remove a Valleo, you lose so much culture.

154
00:09:17,120 --> 00:09:21,640
Speaker 5: Like the way we talk dre and forty like our lingo. Yeah,

155
00:09:21,679 --> 00:09:25,000
Speaker 5: and that's dre and forty, you know, curated, so the

156
00:09:25,040 --> 00:09:31,720
Speaker 5: way we dance. Everybody in yep I cannot wind over. Yes,

157
00:09:32,040 --> 00:09:34,200
Speaker 5: but it's like if you from the Bay you dance

158
00:09:34,320 --> 00:09:37,160
Speaker 5: like dre you know when you hear it's a certain

159
00:09:37,360 --> 00:09:40,000
Speaker 5: lineage that that would just pass through through Valleo. It

160
00:09:40,080 --> 00:09:42,520
Speaker 5: played such a pivotal part and the culture and like

161
00:09:42,640 --> 00:09:44,520
Speaker 5: being able to grow up in the heart of it

162
00:09:45,679 --> 00:09:50,880
Speaker 5: different different, like I'm I've been able to like I

163
00:09:50,880 --> 00:09:53,760
Speaker 5: feel like I've been able to revolutionize Hyphi in a

164
00:09:53,800 --> 00:09:56,680
Speaker 5: way that the world is able to consume it without

165
00:09:56,760 --> 00:09:59,480
Speaker 5: the judgment that used to have like some people used

166
00:09:59,520 --> 00:10:02,040
Speaker 5: to be like even still people like man, how music,

167
00:10:02,080 --> 00:10:03,800
Speaker 5: we don't want to hear that no more. But I

168
00:10:03,960 --> 00:10:06,680
Speaker 5: go all over the world and I'm I'm on tiny

169
00:10:06,760 --> 00:10:10,360
Speaker 5: bans like this because that energy and that beat that

170
00:10:10,400 --> 00:10:11,200
Speaker 5: we live by.

171
00:10:11,840 --> 00:10:14,280
Speaker 1: It's like you like you said, you was there and

172
00:10:14,320 --> 00:10:16,720
Speaker 1: you had to It's.

173
00:10:16,160 --> 00:10:19,160
Speaker 5: Contagious, and you know, I've been able to package it

174
00:10:19,200 --> 00:10:22,280
Speaker 5: and bring that contagion across the world and get other

175
00:10:22,280 --> 00:10:24,320
Speaker 5: people to see it and feel it. So where people

176
00:10:24,360 --> 00:10:26,920
Speaker 5: fly in from different countries to the backyard than the

177
00:10:27,040 --> 00:10:31,280
Speaker 5: V to Valaos. We ain't never people ain't never flew

178
00:10:31,440 --> 00:10:34,360
Speaker 5: into Vlayo but nothing maybe.

179
00:10:34,120 --> 00:10:36,640
Speaker 2: Marine to take a trip, you gotta take a trip.

180
00:10:36,800 --> 00:10:39,559
Speaker 2: You get off the plane, you gotta drive. You know

181
00:10:39,600 --> 00:10:40,000
Speaker 2: what I'm saying.

182
00:10:40,000 --> 00:10:42,120
Speaker 4: There's no airport right there. What you mean how far

183
00:10:42,800 --> 00:10:44,040
Speaker 4: from San Francisco.

184
00:10:45,760 --> 00:10:49,880
Speaker 1: And Oakland with no traffic? Yeah, with no traffic.

185
00:10:49,960 --> 00:10:51,920
Speaker 5: And then you really you're going to a city that

186
00:10:52,040 --> 00:10:54,480
Speaker 5: has nothing else there. So if you're going to Valao,

187
00:10:54,559 --> 00:10:57,240
Speaker 5: it's for a very specific cause. It's not like Frisco

188
00:10:57,280 --> 00:10:59,120
Speaker 5: where it's like I'll just go to the piece.

189
00:10:59,440 --> 00:10:59,760
Speaker 3: And do all.

190
00:11:00,000 --> 00:11:03,920
Speaker 5: Ain't no sight seeing inter V maybe, but it ain't.

191
00:11:03,960 --> 00:11:07,240
Speaker 5: You know, it ain't no sight seeing NV. They come

192
00:11:07,280 --> 00:11:10,400
Speaker 5: into the crib. They come into the crib.

193
00:11:11,360 --> 00:11:15,920
Speaker 4: What made you say I'm gonna do it in my backyard.

194
00:11:16,920 --> 00:11:19,640
Speaker 5: I was throwing the show in Oakland at New Parish

195
00:11:20,559 --> 00:11:23,280
Speaker 5: and it was my first time doing like Proud to

196
00:11:23,320 --> 00:11:25,120
Speaker 5: Pay where I was like, I'm gonna let people pay

197
00:11:25,120 --> 00:11:26,600
Speaker 5: at the door and just see what they pay, right.

198
00:11:27,160 --> 00:11:29,960
Speaker 5: And the owner caused me the day before or earlier

199
00:11:30,000 --> 00:11:31,280
Speaker 5: that day, and he was like.

200
00:11:31,679 --> 00:11:32,560
Speaker 1: I don't know about this.

201
00:11:32,720 --> 00:11:34,760
Speaker 5: I'm taking a risk with you, and this to just

202
00:11:34,800 --> 00:11:38,080
Speaker 5: hell the negative, just hell a negative energy because it

203
00:11:38,120 --> 00:11:39,720
Speaker 5: was new for him. He didn't know, and he's older,

204
00:11:39,760 --> 00:11:41,680
Speaker 5: he's a white and he didn't get it. And it

205
00:11:41,880 --> 00:11:44,280
Speaker 5: just like threw me off to have somebody be able

206
00:11:44,360 --> 00:11:47,559
Speaker 5: to pour that in my pot like before show. It

207
00:11:47,720 --> 00:11:49,120
Speaker 5: just made me like, bro, I don't want to do

208
00:11:49,240 --> 00:11:52,160
Speaker 5: nothing there. And it was a successful show to succeed.

209
00:11:52,240 --> 00:11:54,120
Speaker 5: Now it's funny because I got a golden pass, a

210
00:11:54,160 --> 00:11:55,880
Speaker 5: new pair. I just call and say I want this

211
00:11:56,000 --> 00:11:58,480
Speaker 5: date and I'm in, you know. But he's the reason

212
00:11:58,520 --> 00:12:00,719
Speaker 5: I was like, I'll never go through that again. I'm

213
00:12:00,760 --> 00:12:03,480
Speaker 5: building my own venue building.

214
00:12:03,720 --> 00:12:06,360
Speaker 4: But the venue became parents.

215
00:12:06,400 --> 00:12:10,480
Speaker 1: That's all I asked. That's what I had, You what

216
00:12:10,600 --> 00:12:10,920
Speaker 1: I had?

217
00:12:11,400 --> 00:12:14,439
Speaker 4: Man shout out to the first investors. We always got

218
00:12:14,440 --> 00:12:18,720
Speaker 4: to shout out the first the parents, parents, because I

219
00:12:18,720 --> 00:12:20,720
Speaker 4: don't know if I'm letting do a concert.

220
00:12:21,559 --> 00:12:27,840
Speaker 3: I don't know, man, the concert, the conflict, and it

221
00:12:27,880 --> 00:12:31,080
Speaker 3: was the I think the key line that you just

222
00:12:31,080 --> 00:12:33,400
Speaker 3: said was it was all I had.

223
00:12:33,760 --> 00:12:34,600
Speaker 1: Yeah, So.

224
00:12:36,120 --> 00:12:39,400
Speaker 3: It's it's these, it's these, we're gonna work with what

225
00:12:39,480 --> 00:12:47,640
Speaker 3: we got. That turned into these unconscious genius moments where

226
00:12:47,640 --> 00:12:50,920
Speaker 3: it's like now it's like, I want to do a

227
00:12:50,920 --> 00:12:54,880
Speaker 3: concert in my backyard. Now everybody want to do something

228
00:12:54,880 --> 00:12:55,959
Speaker 3: in the backyard, wife.

229
00:13:00,400 --> 00:13:01,319
Speaker 1: But everything.

230
00:13:01,720 --> 00:13:07,400
Speaker 3: How many people have you seen now copying this new.

231
00:13:07,240 --> 00:13:10,600
Speaker 5: One because they starting to get it. It's like we've

232
00:13:10,640 --> 00:13:19,160
Speaker 5: been as artists, we own maybe one percent of the

233
00:13:19,160 --> 00:13:22,120
Speaker 5: infrastructure we have to use to thrive as artists. Your

234
00:13:22,120 --> 00:13:24,920
Speaker 5: whole career, you gotta do shows, but you don't own

235
00:13:24,960 --> 00:13:27,880
Speaker 5: no venues. You don't own no booking agencies. You don't

236
00:13:27,880 --> 00:13:31,160
Speaker 5: own no promotion companies. As an artists, you gotta do marketing.

237
00:13:31,320 --> 00:13:33,400
Speaker 5: You don't own no digital marketing. You don't own no

238
00:13:33,440 --> 00:13:36,199
Speaker 5: ad agencies. You don't own no seating companies. You don't

239
00:13:36,240 --> 00:13:40,440
Speaker 5: own no playlists. As an artist, you gotta travel. You

240
00:13:40,480 --> 00:13:42,679
Speaker 5: don't own no sprinter van, you don't own no as

241
00:13:42,720 --> 00:13:45,760
Speaker 5: you no truck. As an artists, there's so many things

242
00:13:45,800 --> 00:13:47,840
Speaker 5: you gotta do in your career, and we don't have

243
00:13:47,920 --> 00:13:50,280
Speaker 5: the infrastructure to actually do it. We gotta go ask

244
00:13:50,280 --> 00:13:52,200
Speaker 5: somebody else to do it every time we want to

245
00:13:52,240 --> 00:13:54,720
Speaker 5: do it. How am I selling out this venue? But

246
00:13:54,800 --> 00:13:57,800
Speaker 5: I gotta ask you to use it? It don't make

247
00:13:57,880 --> 00:14:01,520
Speaker 5: no sense. We It's literally like all the infrastructure that

248
00:14:01,559 --> 00:14:04,520
Speaker 5: we used to thrive as artists we should have access

249
00:14:04,559 --> 00:14:08,160
Speaker 5: to Like this. My backyard was that for me, it

250
00:14:08,200 --> 00:14:11,880
Speaker 5: was a money tree. I could wake up any day.

251
00:14:12,480 --> 00:14:16,079
Speaker 5: The backyard became so fruitful that I rehearse every day.

252
00:14:16,080 --> 00:14:18,200
Speaker 5: I usually rehearse every single day, right, so some days

253
00:14:18,240 --> 00:14:20,440
Speaker 5: I was like, man, I'm gonna get paid to rehearse. Today,

254
00:14:20,440 --> 00:14:23,360
Speaker 5: I'm gonna do open rehearsal. Hey, it's tickets online right now,

255
00:14:23,400 --> 00:14:26,000
Speaker 5: I'm starting that too. A hundred tickets gone. Like that,

256
00:14:26,720 --> 00:14:30,120
Speaker 5: I get paid to rehearse. How many people get paid

257
00:14:30,120 --> 00:14:34,040
Speaker 5: to practice? Only if you go to the NBA, not artists.

258
00:14:34,280 --> 00:14:37,200
Speaker 5: Most artists don't even practice let alone.

259
00:14:38,240 --> 00:14:38,960
Speaker 3: I'm not gonna get it.

260
00:14:41,000 --> 00:14:41,840
Speaker 1: I made it somewhere.

261
00:14:41,840 --> 00:14:42,960
Speaker 4: It's like I can stare at him.

262
00:14:45,360 --> 00:14:47,480
Speaker 3: Oh my god, boy. If I could tell.

263
00:14:47,320 --> 00:14:53,800
Speaker 5: You I be upset I be at shows like this

264
00:14:54,880 --> 00:14:56,040
Speaker 5: that's not rehearse.

265
00:14:56,320 --> 00:14:57,320
Speaker 1: What are we doing?

266
00:14:57,960 --> 00:15:00,880
Speaker 5: Even if it's like not rehearse because my show I

267
00:15:00,920 --> 00:15:02,960
Speaker 5: don't have a rehearse set. I don't have any any

268
00:15:03,040 --> 00:15:06,320
Speaker 5: type of set, but I've practiced so much it don't

269
00:15:06,400 --> 00:15:06,760
Speaker 5: need it.

270
00:15:06,840 --> 00:15:10,840
Speaker 3: You you have, You have pieces that can go anywhere.

271
00:15:10,920 --> 00:15:14,480
Speaker 3: Players are set, the puzzle can go, you can play it.

272
00:15:14,560 --> 00:15:16,880
Speaker 1: If they move here. I could go here. You move here,

273
00:15:16,880 --> 00:15:17,600
Speaker 1: I could go here.

274
00:15:17,680 --> 00:15:21,000
Speaker 2: It's called counters. It's counters and anything else. It's called

275
00:15:21,000 --> 00:15:23,000
Speaker 2: the counter. It's like, oh you stop that move, Oh

276
00:15:23,080 --> 00:15:26,920
Speaker 2: somebody fail. I'm spinning through it. Whatever it is. But

277
00:15:26,960 --> 00:15:28,880
Speaker 2: it's just because it's been rehearsed.

278
00:15:30,280 --> 00:15:33,760
Speaker 5: We made those moments monetizable to where it's like, bro,

279
00:15:33,880 --> 00:15:36,800
Speaker 5: I get paid to rehearse if I want to, because

280
00:15:36,840 --> 00:15:40,200
Speaker 5: I own my own infrastructure. You know how many people

281
00:15:40,200 --> 00:15:42,160
Speaker 5: want to see a little And the dope thing is like,

282
00:15:42,360 --> 00:15:43,280
Speaker 5: the shows are great.

283
00:15:44,000 --> 00:15:48,040
Speaker 6: You know how many people want to see The shows

284
00:15:48,040 --> 00:15:50,680
Speaker 6: are great, But the rehearsal was more intimate because it's

285
00:15:50,720 --> 00:15:52,760
Speaker 6: just us here might be only a few people, and

286
00:15:52,800 --> 00:15:54,000
Speaker 6: it's like what you trying to hear?

287
00:15:54,400 --> 00:15:56,440
Speaker 5: Hey, you hear about my mom coming out. You want

288
00:15:56,440 --> 00:15:57,440
Speaker 5: to hit them, you want to go.

289
00:15:57,440 --> 00:15:59,400
Speaker 1: What you need, you you in it.

290
00:15:59,600 --> 00:16:02,080
Speaker 5: That's a different experience than the show with four hundred

291
00:16:02,080 --> 00:16:05,080
Speaker 5: and five hundred one thousand people. So people some people

292
00:16:05,120 --> 00:16:07,120
Speaker 5: pay mode for a rehearsal because it's like, man, I'm

293
00:16:07,240 --> 00:16:09,320
Speaker 5: getting to chill. I had some people going to rehearsal

294
00:16:09,360 --> 00:16:11,040
Speaker 5: whore like, hey, we got a venue, we got a spot,

295
00:16:11,120 --> 00:16:11,800
Speaker 5: now we connected.

296
00:16:11,920 --> 00:16:14,560
Speaker 2: Oh I'm finna go do y'all on y'all shit. But

297
00:16:14,600 --> 00:16:18,200
Speaker 2: the other thing that that that that for me that

298
00:16:18,360 --> 00:16:22,120
Speaker 2: sticks out too, is that the new world of entertainment,

299
00:16:23,880 --> 00:16:26,680
Speaker 2: him and I came up in this world where everything

300
00:16:26,800 --> 00:16:31,840
Speaker 2: had to be quote unquote perfect, quote unquote curated. You

301
00:16:31,880 --> 00:16:35,000
Speaker 2: did you didn't even see female artists without makeup on?

302
00:16:35,440 --> 00:16:37,760
Speaker 3: Did you ever think about that?

303
00:16:37,880 --> 00:16:38,200
Speaker 1: Crazy?

304
00:16:38,200 --> 00:16:42,160
Speaker 2: Think about when we grew up, Bro, it's just see

305
00:16:42,400 --> 00:16:45,440
Speaker 2: have a face every time because that's how it was

306
00:16:45,480 --> 00:16:48,560
Speaker 2: presented to us, right, which was that's cool, But that's

307
00:16:48,600 --> 00:16:49,240
Speaker 2: not real.

308
00:16:50,000 --> 00:16:51,160
Speaker 4: That's not authentic.

309
00:16:51,920 --> 00:16:54,760
Speaker 2: And the things that you are talking about now are

310
00:16:54,880 --> 00:16:59,080
Speaker 2: real and authentic. People like to see fucking something stripped,

311
00:16:59,360 --> 00:17:02,120
Speaker 2: like yo, nigga, I missed that note. It was funny

312
00:17:02,120 --> 00:17:05,440
Speaker 2: when I when I was watching your tiny desk. It

313
00:17:05,560 --> 00:17:08,679
Speaker 2: was a couple like with young fellow rapping. He kind

314
00:17:08,720 --> 00:17:10,680
Speaker 2: of it was like and he laughed it off because

315
00:17:10,680 --> 00:17:12,240
Speaker 2: the truth of the matter is that that's real.

316
00:17:12,320 --> 00:17:12,520
Speaker 3: Bro.

317
00:17:13,000 --> 00:17:14,320
Speaker 4: Yes, you're gonna fuck up.

318
00:17:14,359 --> 00:17:18,399
Speaker 1: Sometimes we miss because we hit so many. We shoot

319
00:17:18,440 --> 00:17:20,200
Speaker 1: so many, I can't make them all.

320
00:17:20,320 --> 00:17:21,880
Speaker 4: You can't.

321
00:17:22,080 --> 00:17:30,040
Speaker 5: And that's the thing, like then, yeah, yeah, yeah, yeah.

322
00:17:29,840 --> 00:17:32,679
Speaker 3: We missed him. Not because we hit so many.

323
00:17:34,520 --> 00:17:39,000
Speaker 5: Man, they were selling perception then, And that's what I learned,

324
00:17:39,080 --> 00:17:41,679
Speaker 5: Like I tell everybody, when I was a kid, I

325
00:17:41,720 --> 00:17:44,800
Speaker 5: didn't think that like you could be successful a star.

326
00:17:45,240 --> 00:17:48,600
Speaker 5: I thought Snoop Dogg was like a character. Like I'm like, yeah,

327
00:17:48,640 --> 00:17:52,120
Speaker 5: I see him, but I never thought it. But I'm saying,

328
00:17:52,200 --> 00:17:54,600
Speaker 5: you know, I never thought in real life, like, no,

329
00:17:54,760 --> 00:17:57,080
Speaker 5: that's a person, that human who grew up like this

330
00:17:57,119 --> 00:17:59,359
Speaker 5: with a family like this, and he became this because

331
00:17:59,359 --> 00:18:01,680
Speaker 5: he did the work. That don't ever hit you because

332
00:18:01,720 --> 00:18:04,080
Speaker 5: you don't actually see that part of it. That's why

333
00:18:04,119 --> 00:18:06,280
Speaker 5: we show it, man, I don't I be in the

334
00:18:06,320 --> 00:18:08,240
Speaker 5: middle of a show and I slipped words and I

335
00:18:08,280 --> 00:18:08,800
Speaker 5: tell the crowd.

336
00:18:08,800 --> 00:18:10,480
Speaker 1: They throw me something, you don't.

337
00:18:10,560 --> 00:18:12,439
Speaker 5: I don't care about the judgment because it's like, you

338
00:18:12,480 --> 00:18:16,480
Speaker 5: can't do what I'm up here doing. It don't matter

339
00:18:16,520 --> 00:18:19,159
Speaker 5: if I'm missing shot. I'm doing something that most of

340
00:18:19,240 --> 00:18:20,720
Speaker 5: the population cannot do.

341
00:18:21,000 --> 00:18:23,600
Speaker 3: Yeah, right, I want to go to the Why here's

342
00:18:23,680 --> 00:18:26,800
Speaker 3: one of my wives, you're working this job. Where were

343
00:18:26,800 --> 00:18:28,760
Speaker 3: you working when you when you decided to quit?

344
00:18:29,359 --> 00:18:32,359
Speaker 5: I was working at an aerospace plant or what an

345
00:18:32,440 --> 00:18:33,359
Speaker 5: aerospace plant?

346
00:18:33,440 --> 00:18:36,160
Speaker 3: What were you doing at the aerospace.

347
00:18:35,600 --> 00:18:37,960
Speaker 5: So I got there through a temp agency, and I

348
00:18:38,000 --> 00:18:40,800
Speaker 5: started off in production on the floor doing like packaging

349
00:18:40,880 --> 00:18:44,400
Speaker 5: and just like making short product go out. And then

350
00:18:44,440 --> 00:18:47,760
Speaker 5: I like learned everything the systems and the standards, and

351
00:18:47,800 --> 00:18:49,760
Speaker 5: I was able to move up to do like contracts

352
00:18:49,760 --> 00:18:51,560
Speaker 5: and ad man. I was like one of the first

353
00:18:51,600 --> 00:18:54,400
Speaker 5: people on that floor that didn't have a degree because

354
00:18:54,400 --> 00:18:57,080
Speaker 5: somebody believed to me and seemed like my potential was like, man,

355
00:18:57,119 --> 00:18:59,320
Speaker 5: you will thrive up here. And I was thriving up

356
00:18:59,320 --> 00:19:02,200
Speaker 5: there when I was on the floor there, I did

357
00:19:02,240 --> 00:19:04,960
Speaker 5: something that changed the trajectory of the company and didn't

358
00:19:05,000 --> 00:19:07,840
Speaker 5: even realize my own value and worth then because I

359
00:19:07,880 --> 00:19:11,280
Speaker 5: was just working, you know, but that I was at

360
00:19:11,280 --> 00:19:13,280
Speaker 5: the aerospace planning that was my last job.

361
00:19:13,960 --> 00:19:19,199
Speaker 3: Why why do you say you're in this job, you're flourishing.

362
00:19:19,880 --> 00:19:25,119
Speaker 3: You're in a space that you are underqualified for, but

363
00:19:25,200 --> 00:19:28,200
Speaker 3: just based on your work ethic and your thought process,

364
00:19:28,320 --> 00:19:34,359
Speaker 3: you qualify yourself and then you say, this is cool.

365
00:19:35,320 --> 00:19:36,200
Speaker 3: But this ain't it.

366
00:19:37,040 --> 00:19:41,120
Speaker 5: I was unfulfilled. I was unfulfilled. I was so good

367
00:19:41,160 --> 00:19:43,720
Speaker 5: at what I did. I used to spend my time

368
00:19:43,800 --> 00:19:47,800
Speaker 5: there working on everything at home, building my PR list,

369
00:19:47,960 --> 00:19:51,760
Speaker 5: getting email, gathering everything I needed, going through venues, getting bookerdy.

370
00:19:51,800 --> 00:19:53,679
Speaker 5: So because I was doing my work there, I'd be

371
00:19:53,720 --> 00:19:55,720
Speaker 5: working on all of my stuff, and it got to

372
00:19:55,760 --> 00:19:57,800
Speaker 5: a point to where it was like, I don't even

373
00:19:57,840 --> 00:19:59,720
Speaker 5: want to do this on you all time. I need

374
00:19:59,760 --> 00:20:01,879
Speaker 5: to be home so I can get everything done I

375
00:20:01,920 --> 00:20:04,040
Speaker 5: need to get I'm giving y'all eight hours, ten hours,

376
00:20:04,040 --> 00:20:06,520
Speaker 5: twelve hours of my day, and I'm losing twelve hours

377
00:20:06,560 --> 00:20:09,119
Speaker 5: for myself. I'd rather not get paid for these twelve

378
00:20:09,160 --> 00:20:10,720
Speaker 5: and be able to put it all in here and

379
00:20:10,760 --> 00:20:13,440
Speaker 5: eventually get paid on the back end from my own work.

380
00:20:14,359 --> 00:20:18,399
Speaker 3: That was my next question. Yeah, because you take that

381
00:20:19,040 --> 00:20:26,920
Speaker 3: financial dip, right, losing those twelve hours to bet on

382
00:20:26,960 --> 00:20:27,680
Speaker 3: that back end.

383
00:20:28,280 --> 00:20:30,440
Speaker 4: At this point, are you still at your parents' crib?

384
00:20:30,640 --> 00:20:30,840
Speaker 1: YEP?

385
00:20:30,880 --> 00:20:32,000
Speaker 4: You still stand at the crib too.

386
00:20:32,119 --> 00:20:32,320
Speaker 3: Yep.

387
00:20:32,960 --> 00:20:36,320
Speaker 5: That's what made it even easier because it's like, man,

388
00:20:36,359 --> 00:20:38,520
Speaker 5: I got my parents and I got to support, but

389
00:20:38,600 --> 00:20:41,359
Speaker 5: it was like I still had to go hustle and

390
00:20:41,359 --> 00:20:42,480
Speaker 5: get my paper to bill.

391
00:20:42,760 --> 00:20:46,520
Speaker 1: You feel me like we working people every day people.

392
00:20:46,560 --> 00:20:48,280
Speaker 5: So it's like when I quit, we had like a

393
00:20:48,359 --> 00:20:51,240
Speaker 5: tax return check and I kind of like ran through

394
00:20:51,280 --> 00:20:54,520
Speaker 5: that doing building and one of the HR agents from

395
00:20:54,520 --> 00:20:56,520
Speaker 5: my last job hit me was like, hey, you know,

396
00:20:56,560 --> 00:20:58,040
Speaker 5: you got like some four one K left.

397
00:20:58,040 --> 00:20:59,240
Speaker 1: You might need it on your journey.

398
00:20:59,240 --> 00:21:02,080
Speaker 5: It was like the UNI dropping it in me and

399
00:21:02,160 --> 00:21:03,880
Speaker 5: I ended up getting a check and it was like, man,

400
00:21:03,920 --> 00:21:05,800
Speaker 5: that took me even further, and I started being able

401
00:21:05,800 --> 00:21:06,680
Speaker 5: to do more shows.

402
00:21:07,000 --> 00:21:07,359
Speaker 1: I start.

403
00:21:07,400 --> 00:21:09,840
Speaker 5: I used to film and do production for different companies,

404
00:21:09,840 --> 00:21:11,760
Speaker 5: and eventually I got to the point where I was like,

405
00:21:12,119 --> 00:21:14,600
Speaker 5: I can't even do that no more because I'm unfulfilled.

406
00:21:14,640 --> 00:21:16,520
Speaker 5: I don't want to get paid to do anything I

407
00:21:16,560 --> 00:21:19,480
Speaker 5: don't love to do. And you know, and as I

408
00:21:19,520 --> 00:21:22,040
Speaker 5: start grinding more shows coming, I get a little more

409
00:21:22,560 --> 00:21:24,920
Speaker 5: and as you go low, like there was a point

410
00:21:24,960 --> 00:21:27,200
Speaker 5: I went and applied for another job and I got

411
00:21:27,240 --> 00:21:28,960
Speaker 5: the interview and I ended up getting a job, and

412
00:21:29,000 --> 00:21:30,760
Speaker 5: I just didn't take it. But I was like hurting.

413
00:21:30,800 --> 00:21:32,720
Speaker 5: I'm like, I gotta go back to work. And then

414
00:21:32,800 --> 00:21:38,080
Speaker 5: COVID hit, and you know, COVID had some money coming in,

415
00:21:38,200 --> 00:21:40,119
Speaker 5: so it was like, Okay, we're gonna build through this

416
00:21:40,280 --> 00:21:42,800
Speaker 5: or through that process. I kept building. I built my

417
00:21:42,840 --> 00:21:46,240
Speaker 5: whole company. During COVID, we started doing live sessions. I

418
00:21:46,280 --> 00:21:48,440
Speaker 5: had a little shop. My homie was written. I had

419
00:21:48,480 --> 00:21:51,040
Speaker 5: everybody in there doing live sessions. Like you probably seen

420
00:21:51,119 --> 00:21:53,240
Speaker 5: one go viral back then and didn't know it was us.

421
00:21:53,520 --> 00:21:56,080
Speaker 5: I was behind a lot of artists going viral from

422
00:21:56,119 --> 00:21:59,159
Speaker 5: the region just through our live sessions. We end up

423
00:21:59,200 --> 00:22:01,359
Speaker 5: losing that shop. I came back to the crib and

424
00:22:01,359 --> 00:22:03,320
Speaker 5: my mom was like, man, y'allould just use the garage.

425
00:22:03,359 --> 00:22:05,439
Speaker 5: We turned my whole garage around and start shooting more

426
00:22:05,520 --> 00:22:07,879
Speaker 5: lives sessions. I have more people go viral, and it

427
00:22:08,040 --> 00:22:10,760
Speaker 5: just start growing. And then twenty twenty one, I end

428
00:22:10,880 --> 00:22:13,520
Speaker 5: up having a viral moment and it just since then,

429
00:22:13,920 --> 00:22:14,560
Speaker 5: it's been up.

430
00:22:14,600 --> 00:22:15,360
Speaker 1: We ain't stopped.

431
00:22:15,520 --> 00:22:16,840
Speaker 4: How long have y'all been in that house?

432
00:22:17,920 --> 00:22:20,280
Speaker 1: Since I was like four or five, so since like

433
00:22:20,400 --> 00:22:21,680
Speaker 1: ninety eight, ninety nine.

434
00:22:22,240 --> 00:22:28,840
Speaker 3: Wow, yeah, Wow, are you are you are you consciously

435
00:22:29,960 --> 00:22:33,400
Speaker 3: when you quit your job and you need more time

436
00:22:33,440 --> 00:22:36,879
Speaker 3: for what you're building at this point, are you consciously

437
00:22:36,920 --> 00:22:40,159
Speaker 3: thinking independence or are you thinking let me build this

438
00:22:40,320 --> 00:22:44,840
Speaker 3: up to see who notices and we'll figure out some

439
00:22:45,040 --> 00:22:47,600
Speaker 3: type of strategic partner along the way. Are you are

440
00:22:47,640 --> 00:22:49,760
Speaker 3: you at this point thinking nah, this.

441
00:22:49,720 --> 00:22:52,520
Speaker 5: Is I wasn't thinking that far into it. I was

442
00:22:52,600 --> 00:22:55,080
Speaker 5: just waking up every day and doing the work, and

443
00:22:55,280 --> 00:22:58,040
Speaker 5: I knew eventually something would come of it. But I

444
00:22:58,119 --> 00:23:00,400
Speaker 5: was never thinking like, man, maybe i'll get sign, may

445
00:23:00,440 --> 00:23:04,560
Speaker 5: I'll go indy. I end up being indy off just necessity,

446
00:23:04,680 --> 00:23:06,439
Speaker 5: Like I didn't have no one who was trying to

447
00:23:06,480 --> 00:23:08,800
Speaker 5: sign me, and I need an infrastructure, so I start

448
00:23:08,840 --> 00:23:11,200
Speaker 5: building it all. And as you start building these platforms

449
00:23:11,280 --> 00:23:14,119
Speaker 5: and catching attention, then people start coming to you and

450
00:23:14,160 --> 00:23:16,359
Speaker 5: you like, you know, one of my first offers was

451
00:23:16,400 --> 00:23:18,919
Speaker 5: for like ten thousand dollars, and at that point I

452
00:23:19,000 --> 00:23:21,400
Speaker 5: was already going viral moving, so it's like I got

453
00:23:21,400 --> 00:23:24,240
Speaker 5: ten thousand dollars, that's not gonna really help me, but

454
00:23:24,840 --> 00:23:28,120
Speaker 5: it may have helped me if someone would explain to me, like, yeah,

455
00:23:28,119 --> 00:23:30,160
Speaker 5: it's not really about the money. If we can give

456
00:23:30,200 --> 00:23:32,480
Speaker 5: you this marketing and this digital we might be able

457
00:23:32,520 --> 00:23:34,560
Speaker 5: to help you make fit. But nobody gave me that,

458
00:23:34,640 --> 00:23:37,159
Speaker 5: you know, so number. I just heard the number and

459
00:23:37,200 --> 00:23:39,560
Speaker 5: it was like, that's not what I'm worth, you know.

460
00:23:39,960 --> 00:23:42,480
Speaker 5: And you don't realize until you get older that like,

461
00:23:42,720 --> 00:23:44,520
Speaker 5: there's no amount of money that you're worth.

462
00:23:44,800 --> 00:23:45,720
Speaker 4: You're worth, you.

463
00:23:57,240 --> 00:23:59,400
Speaker 1: Know when you a certain caliber and shaker.

464
00:23:59,480 --> 00:24:02,080
Speaker 5: It ain't no amount of money that you're actually worth

465
00:24:02,200 --> 00:24:04,879
Speaker 5: because you're gonna always exceed that number.

466
00:24:05,240 --> 00:24:08,480
Speaker 2: You're doing things that may lead to something else, and

467
00:24:08,520 --> 00:24:11,240
Speaker 2: that's that's I think that's the thing, like you said,

468
00:24:11,960 --> 00:24:15,040
Speaker 2: and it's information because nobody gave you that information at

469
00:24:15,040 --> 00:24:15,600
Speaker 2: that time.

470
00:24:15,480 --> 00:24:18,359
Speaker 4: To say, hey, this could lead to this. Like you said,

471
00:24:18,400 --> 00:24:21,000
Speaker 4: I may need more marketing, I may need promotion.

472
00:24:20,760 --> 00:24:23,320
Speaker 2: In this space, and this ten thousand dollars is really

473
00:24:23,359 --> 00:24:24,920
Speaker 2: just to kind of put on top of the deal.

474
00:24:25,000 --> 00:24:26,520
Speaker 2: So I have a couple of dollars in my pocket

475
00:24:26,560 --> 00:24:29,240
Speaker 2: more so than somebody coming to you and say, mm hmm,

476
00:24:29,400 --> 00:24:30,919
Speaker 2: all you worth is ten thousand dollars.

477
00:24:31,040 --> 00:24:33,400
Speaker 4: No, that's not what they're saying. They're saying, I'm.

478
00:24:33,200 --> 00:24:36,639
Speaker 2: Willing to put up some bread to sweeten the pot,

479
00:24:36,720 --> 00:24:39,000
Speaker 2: to just show you I'm interested and bring you into

480
00:24:39,359 --> 00:24:40,040
Speaker 2: everything else.

481
00:24:40,080 --> 00:24:44,479
Speaker 5: I'm trying to get all that in this game, you know,

482
00:24:44,760 --> 00:24:48,159
Speaker 5: in every still later, until later or until you enoun

483
00:24:48,240 --> 00:24:48,800
Speaker 5: it right into.

484
00:24:49,160 --> 00:24:52,080
Speaker 1: I got on the job training I had to learn.

485
00:24:52,240 --> 00:24:54,439
Speaker 5: I had to learn how to market, how to run ads,

486
00:24:54,600 --> 00:24:57,920
Speaker 5: how to see what deceiving platforms was, how to start

487
00:24:57,960 --> 00:25:01,080
Speaker 5: your own platform and distributed, how to honestize your content,

488
00:25:01,119 --> 00:25:03,719
Speaker 5: where to go collect your royalties, what's a pub deal,

489
00:25:03,760 --> 00:25:04,720
Speaker 5: what's a pub admin that?

490
00:25:04,800 --> 00:25:06,840
Speaker 1: These are all things I had to learn on the job.

491
00:25:06,960 --> 00:25:08,159
Speaker 4: So were you were you?

492
00:25:09,920 --> 00:25:13,679
Speaker 2: Was there certain literature, certain books you were reading? I mean, like,

493
00:25:13,720 --> 00:25:16,199
Speaker 2: how were you gathering this information? Just so for the

494
00:25:16,320 --> 00:25:19,760
Speaker 2: for the for the new artists that's looking at this

495
00:25:19,840 --> 00:25:22,000
Speaker 2: interview now and it's like, I want to try to

496
00:25:22,080 --> 00:25:24,919
Speaker 2: find these things. I mean obviously you can always google

497
00:25:24,960 --> 00:25:28,320
Speaker 2: everything for sure, but for you personally, like you said,

498
00:25:28,320 --> 00:25:31,000
Speaker 2: it was on the job training where there are places

499
00:25:31,040 --> 00:25:33,440
Speaker 2: that you went specifically you get this information.

500
00:25:33,520 --> 00:25:36,760
Speaker 5: My inception into it. I had got two books, A

501
00:25:36,840 --> 00:25:40,120
Speaker 5: New Music Business by Ari Hurstan and uh I think

502
00:25:40,160 --> 00:25:42,719
Speaker 5: it was like Music Business one on one Everything you

503
00:25:42,760 --> 00:25:44,280
Speaker 5: Need to Know by Donald S.

504
00:25:44,359 --> 00:25:49,400
Speaker 1: Passman. Those two books taught me so much about.

505
00:25:48,840 --> 00:25:53,720
Speaker 5: Torn legal deals, publishing at everything. They put everything in

506
00:25:53,760 --> 00:25:57,439
Speaker 5: those books that you can you need to know to start,

507
00:25:57,680 --> 00:26:00,159
Speaker 5: and then everything else you get. You have to go

508
00:26:00,240 --> 00:26:02,880
Speaker 5: do some work so you understand it, you know, because

509
00:26:02,920 --> 00:26:05,240
Speaker 5: you can only read about so much before you got

510
00:26:05,240 --> 00:26:07,800
Speaker 5: to go actually shoot a shot. You read all day

511
00:26:07,840 --> 00:26:09,879
Speaker 5: about this, but you go shoot them and then you

512
00:26:09,920 --> 00:26:10,960
Speaker 5: start learning more and more.

513
00:26:11,000 --> 00:26:13,680
Speaker 1: But those two books really like set my path.

514
00:26:13,680 --> 00:26:15,520
Speaker 5: And when I met Tea, when she was like, man,

515
00:26:15,520 --> 00:26:17,200
Speaker 5: I want to help you build, the first.

516
00:26:16,960 --> 00:26:18,400
Speaker 1: Thing I did was gave it those two books.

517
00:26:18,440 --> 00:26:20,119
Speaker 5: I said, if you're serious, you will read both of

518
00:26:20,119 --> 00:26:24,240
Speaker 5: these and highlight anything that you don't understand that's real.

519
00:26:24,400 --> 00:26:26,440
Speaker 2: Do you still go back to those books for context?

520
00:26:27,400 --> 00:26:29,600
Speaker 2: Like are just like, you know, just to make sure, like, okay,

521
00:26:29,960 --> 00:26:31,960
Speaker 2: you know what, let me go back and just see

522
00:26:32,359 --> 00:26:33,399
Speaker 2: it sell on you.

523
00:26:33,480 --> 00:26:39,480
Speaker 5: Because I've superseded information that was relevant at that time.

524
00:26:40,520 --> 00:26:44,800
Speaker 5: We're in a whole new industry and I operated in

525
00:26:44,800 --> 00:26:48,160
Speaker 5: a new industry that I've really helped cultivate as well.

526
00:26:48,280 --> 00:26:51,040
Speaker 5: So it's seldom I go back because it's a completely

527
00:26:51,080 --> 00:26:54,480
Speaker 5: different space now. But just recently I went back because

528
00:26:54,520 --> 00:26:57,080
Speaker 5: I was on you know, I throw my own shows

529
00:26:57,119 --> 00:26:59,199
Speaker 5: all of my shows. I throw myself and you know,

530
00:26:59,240 --> 00:27:02,159
Speaker 5: we do deals, but I do my ship. And I

531
00:27:02,240 --> 00:27:04,359
Speaker 5: was just I be in a space sometimes when you

532
00:27:04,400 --> 00:27:06,960
Speaker 5: meeting with the live nations and the ag so much, you.

533
00:27:06,960 --> 00:27:09,240
Speaker 1: Start to forget, like the basis.

534
00:27:09,240 --> 00:27:11,440
Speaker 5: When you meeting with the industry in general, you start

535
00:27:11,480 --> 00:27:13,960
Speaker 5: to think about they rules and forget the basis. And

536
00:27:14,040 --> 00:27:15,800
Speaker 5: the other day I have went back to Indy on

537
00:27:15,880 --> 00:27:18,240
Speaker 5: the Move. Any any artists out there, if you booking

538
00:27:18,320 --> 00:27:20,760
Speaker 5: and you want your own shows, Indie on themove dot com.

539
00:27:20,880 --> 00:27:24,520
Speaker 5: It's a database of every venue and all their bookers

540
00:27:24,520 --> 00:27:27,639
Speaker 5: and all their contacts, everything you need to know. And

541
00:27:27,720 --> 00:27:30,120
Speaker 5: I just went back for the cities. That was like, okay,

542
00:27:30,119 --> 00:27:33,119
Speaker 5: I'm gonna go hit these cities. And it just reminded

543
00:27:33,160 --> 00:27:36,320
Speaker 5: me of the repertoire that's available for me to use

544
00:27:36,359 --> 00:27:37,679
Speaker 5: as an independent artist.

545
00:27:37,720 --> 00:27:41,359
Speaker 1: You never need the industry.

546
00:27:41,680 --> 00:27:42,840
Speaker 4: No, you can do it on your own.

547
00:27:44,200 --> 00:27:45,080
Speaker 1: Everything there.

548
00:27:45,240 --> 00:27:48,200
Speaker 2: But now, okay, because I don't. I don't want to

549
00:27:48,240 --> 00:27:50,400
Speaker 2: gloss over it. I don't want to make it seem

550
00:27:50,400 --> 00:27:53,760
Speaker 2: like it was always sweet, right, like let's let's let's

551
00:27:53,800 --> 00:27:57,400
Speaker 2: talk about these first shows.

552
00:27:57,640 --> 00:28:00,000
Speaker 1: Yeah, right, like we could.

553
00:28:00,160 --> 00:28:02,840
Speaker 2: Some people would think, well, l Russell said, he could

554
00:28:02,920 --> 00:28:04,879
Speaker 2: just get a hundred people to show up to his

555
00:28:05,000 --> 00:28:07,240
Speaker 2: rehearsal well, most of y'all can't get out of people

556
00:28:07,280 --> 00:28:07,600
Speaker 2: to go.

557
00:28:07,560 --> 00:28:10,800
Speaker 3: Nowhere, right, hundred people don't sound like a lot of people.

558
00:28:10,920 --> 00:28:14,200
Speaker 4: It's a And then you.

559
00:28:14,200 --> 00:28:18,600
Speaker 2: Realize, like, okay, three showed up, how do I get

560
00:28:18,640 --> 00:28:19,600
Speaker 2: the other ninety seven?

561
00:28:19,920 --> 00:28:24,800
Speaker 4: Because I didn't promise somebody? But man, your your your

562
00:28:25,280 --> 00:28:26,440
Speaker 4: first kickoffs? Right?

563
00:28:26,720 --> 00:28:26,960
Speaker 1: Yeah?

564
00:28:27,119 --> 00:28:28,919
Speaker 4: Was it just you and the homies? Was it just

565
00:28:29,000 --> 00:28:30,160
Speaker 4: your friends showing up?

566
00:28:30,200 --> 00:28:30,320
Speaker 3: Like?

567
00:28:30,520 --> 00:28:31,640
Speaker 4: How did that go for you?

568
00:28:31,920 --> 00:28:34,880
Speaker 1: Crazy? And did you take l crazy thing? My very

569
00:28:34,920 --> 00:28:35,480
Speaker 1: first show?

570
00:28:35,760 --> 00:28:38,280
Speaker 5: I had released my first album in twenty eighteen and

571
00:28:38,320 --> 00:28:40,360
Speaker 5: then started moving around the city and it just gave

572
00:28:40,400 --> 00:28:42,160
Speaker 5: me this crazy confidence. I was like, I could do

573
00:28:42,200 --> 00:28:44,360
Speaker 5: a show, and it was my first time getting the

574
00:28:44,440 --> 00:28:47,160
Speaker 5: venue and everything. So I went to a local theater

575
00:28:47,480 --> 00:28:48,959
Speaker 5: and I rented out the venue. It was a three

576
00:28:49,080 --> 00:28:51,480
Speaker 5: hundred cap and I just felt so confident. How much

577
00:28:51,520 --> 00:28:55,080
Speaker 5: as the venue three thousand dollars in my pops, me

578
00:28:55,120 --> 00:28:57,320
Speaker 5: and my pops pieced up on it. We haven't had

579
00:28:57,320 --> 00:28:59,239
Speaker 5: So let's let's talk about the numbers in that. For

580
00:28:59,280 --> 00:29:03,760
Speaker 5: you to make that that on, three tickets have to

581
00:29:03,800 --> 00:29:07,360
Speaker 5: at least do ten dollars ahead just to cover that day.

582
00:29:07,400 --> 00:29:08,360
Speaker 1: Just to cover right.

583
00:29:08,360 --> 00:29:09,800
Speaker 4: Okay, so we're there, right.

584
00:29:09,840 --> 00:29:11,240
Speaker 1: So we end up doing that show.

585
00:29:11,840 --> 00:29:15,400
Speaker 5: Probably about eighty people came, and I was real we

586
00:29:15,440 --> 00:29:17,880
Speaker 5: was guerrilla marketing and we out handed tickets, were putting

587
00:29:17,880 --> 00:29:20,040
Speaker 5: posters up, and it just showed me that was my

588
00:29:20,080 --> 00:29:21,480
Speaker 5: first time ever performing too.

589
00:29:21,600 --> 00:29:23,600
Speaker 1: I remember coming off the stage and people was like, man,

590
00:29:23,640 --> 00:29:25,480
Speaker 1: how many how long you been the shows? And I'm like,

591
00:29:25,480 --> 00:29:26,760
Speaker 1: this is my first show. It was just me.

592
00:29:27,240 --> 00:29:30,160
Speaker 5: I never really did like a bunch of support acts

593
00:29:30,160 --> 00:29:32,959
Speaker 5: of anything beyond my homies. We're all like share the stage,

594
00:29:33,000 --> 00:29:36,760
Speaker 5: but it was always me and we killed the show,

595
00:29:37,160 --> 00:29:39,680
Speaker 5: and I like, I didn't even leave on like a

596
00:29:39,760 --> 00:29:41,440
Speaker 5: man out and sell it out. It was a hard

597
00:29:41,520 --> 00:29:42,880
Speaker 5: for me. It was like, man, I want to do

598
00:29:42,960 --> 00:29:45,720
Speaker 5: this again. I know I could get bigger. I didn't really.

599
00:29:45,920 --> 00:29:49,240
Speaker 5: You start experiencing that low when you start trying to

600
00:29:49,240 --> 00:29:51,680
Speaker 5: go to the other cities, like when I decided to

601
00:29:51,720 --> 00:29:54,440
Speaker 5: go to Sack and it's like, man, it's only nine

602
00:29:54,480 --> 00:29:56,680
Speaker 5: people here. And then I go to Frisco and it's

603
00:29:56,720 --> 00:29:59,120
Speaker 5: like it's more of us than people in the crowd.

604
00:29:59,520 --> 00:29:59,680
Speaker 3: Man.

605
00:30:00,000 --> 00:30:02,520
Speaker 5: I remember that Friscal show the five people at the show.

606
00:30:03,120 --> 00:30:05,080
Speaker 5: I had rented a sprinter van and everything to get

607
00:30:05,120 --> 00:30:09,000
Speaker 5: the team there and all that, and I remember the owner,

608
00:30:09,440 --> 00:30:11,760
Speaker 5: not the owner, but the booker for Brooklyn Mortar. He

609
00:30:11,800 --> 00:30:14,560
Speaker 5: was like, man, we'll strike a deal together. I remember

610
00:30:14,600 --> 00:30:16,200
Speaker 5: going to him after the show. I'm like, Man, how

611
00:30:16,240 --> 00:30:18,800
Speaker 5: much I owe you? He said, Bro, don't even worry about.

612
00:30:20,760 --> 00:30:24,240
Speaker 1: It's like, Bro, you can't know me if you want

613
00:30:24,280 --> 00:30:27,160
Speaker 1: it told me, you know. But he still believed in

614
00:30:27,240 --> 00:30:27,840
Speaker 1: me after that.

615
00:30:27,880 --> 00:30:30,840
Speaker 5: But I remember being backstage and I was hurt, and

616
00:30:30,880 --> 00:30:32,720
Speaker 5: the team was back there and they was like, man,

617
00:30:32,760 --> 00:30:34,360
Speaker 5: you just just go out and give it all right,

618
00:30:34,360 --> 00:30:36,400
Speaker 5: don't worry about it. And I gave the best show

619
00:30:36,440 --> 00:30:38,760
Speaker 5: ever that night. And recently I just went back to

620
00:30:38,800 --> 00:30:42,240
Speaker 5: that venue. We sell that venue out in like nothing now.

621
00:30:42,680 --> 00:30:44,560
Speaker 5: And one of the ladies I was at that show

622
00:30:44,800 --> 00:30:47,080
Speaker 5: was like, I was one of the five.

623
00:30:48,640 --> 00:30:53,040
Speaker 1: Crazy shows, right man.

624
00:30:53,280 --> 00:30:56,640
Speaker 5: And those shows are so beautiful because it's like it

625
00:30:56,840 --> 00:31:00,280
Speaker 5: humbles you and just reminds you of like you have

626
00:31:00,360 --> 00:31:03,920
Speaker 5: to earn support, you know. I got to a point

627
00:31:03,960 --> 00:31:06,360
Speaker 5: where I thought I could just announce something and post

628
00:31:06,360 --> 00:31:08,200
Speaker 5: a flyer and it's gonna be sold out.

629
00:31:08,560 --> 00:31:10,600
Speaker 1: No, do what you did? For your first show when

630
00:31:10,600 --> 00:31:11,560
Speaker 1: it meant something to.

631
00:31:11,520 --> 00:31:13,880
Speaker 5: You still go out there and move them tickets and

632
00:31:13,960 --> 00:31:16,040
Speaker 5: run the mads and tell people about it. I'll be

633
00:31:16,160 --> 00:31:18,880
Speaker 5: telling the homies like, if you not excited about the show,

634
00:31:19,160 --> 00:31:21,960
Speaker 5: I'm not excited about the show. You can't just go

635
00:31:22,080 --> 00:31:24,320
Speaker 5: to the point and post a fly and it's just cool.

636
00:31:24,400 --> 00:31:27,360
Speaker 5: Like have that enthusiasm about your own work. And I

637
00:31:27,440 --> 00:31:29,240
Speaker 5: learned it taught me like, no, you got to get

638
00:31:29,240 --> 00:31:31,360
Speaker 5: out there and market if you want people support.

639
00:31:31,440 --> 00:31:31,520
Speaker 3: No.

640
00:31:31,560 --> 00:31:34,120
Speaker 1: One just has to show up for you at any

641
00:31:34,200 --> 00:31:35,200
Speaker 1: level in your career.

642
00:31:36,240 --> 00:31:38,200
Speaker 4: That's real. How long were your sets?

643
00:31:39,960 --> 00:31:42,080
Speaker 2: I go like you, I'm talking about when you first started, though,

644
00:31:42,280 --> 00:31:44,600
Speaker 2: then if it's five people in the crowded you're like,

645
00:31:44,600 --> 00:31:46,200
Speaker 2: all right, man, we're gonna cut thista.

646
00:31:46,400 --> 00:31:50,120
Speaker 5: I think then then I still win an hour. My

647
00:31:50,520 --> 00:31:55,160
Speaker 5: first show was an hour plus. Yeah, that's my that's.

648
00:31:57,720 --> 00:31:59,800
Speaker 1: I'm doing. I'm doing I'm doing that.

649
00:32:00,960 --> 00:32:03,600
Speaker 3: You got you doing everything since we're here.

650
00:32:05,760 --> 00:32:09,640
Speaker 5: I made sure nobody nobody ever leave feeling like, man,

651
00:32:09,720 --> 00:32:11,520
Speaker 5: I was a waste of my time and money.

652
00:32:11,760 --> 00:32:14,400
Speaker 1: Ever, You're never gonna you're gonna leave my show feeling

653
00:32:14,440 --> 00:32:15,640
Speaker 1: like you didn't pay me enough.

654
00:32:16,040 --> 00:32:22,120
Speaker 3: Yeah, I'm definitely where two or three are gathered. Absolutely, absolutely,

655
00:32:22,200 --> 00:32:27,720
Speaker 3: I'm gonna take my shirt off'm my hips. I don't

656
00:32:27,800 --> 00:32:31,960
Speaker 3: know how many we're gonna come on. We did the

657
00:32:32,000 --> 00:32:35,360
Speaker 3: New Addition tour. Yeah, it was like they was like,

658
00:32:35,840 --> 00:32:41,040
Speaker 3: we want you to open. I said, open open the door.

659
00:32:43,040 --> 00:32:46,880
Speaker 3: I ain't open in over a decade. I said, you

660
00:32:46,880 --> 00:32:50,760
Speaker 3: know what, let's get come on And I fucked them

661
00:32:50,760 --> 00:32:53,160
Speaker 3: seats up for the love of the game. When I said,

662
00:32:53,160 --> 00:33:00,320
Speaker 3: I fucked them ushers and enjoyed us. Now he was

663
00:33:00,320 --> 00:33:02,520
Speaker 3: cool because by the time he came out during my show,

664
00:33:06,840 --> 00:33:09,640
Speaker 3: I don't already worked to get at least four thousand

665
00:33:09,640 --> 00:33:12,520
Speaker 3: people in there. Now he walk out and.

666
00:33:12,280 --> 00:33:15,320
Speaker 5: This motherfucker and that that's the beauty of the moments

667
00:33:15,320 --> 00:33:18,000
Speaker 5: that it just teach you. It's like paper, like if

668
00:33:18,120 --> 00:33:20,640
Speaker 5: somebody give you ten dollars and you do what you

669
00:33:20,680 --> 00:33:22,800
Speaker 5: need to do with that teen, you could turn it

670
00:33:22,840 --> 00:33:24,800
Speaker 5: to twenty. You do what you need to do with

671
00:33:24,880 --> 00:33:27,320
Speaker 5: that twenty. It turned the foldy. So it's like it's

672
00:33:27,320 --> 00:33:28,840
Speaker 5: start with five, but that's.

673
00:33:28,680 --> 00:33:29,680
Speaker 1: Never the endpoint.

674
00:33:29,960 --> 00:33:31,880
Speaker 5: As long as you do what you need to do,

675
00:33:32,240 --> 00:33:33,880
Speaker 5: that five always gonna come back.

676
00:33:34,160 --> 00:33:39,040
Speaker 2: Reciprocity and it's and it's a testament to how much

677
00:33:39,080 --> 00:33:42,800
Speaker 2: you really love this because what I'm finding. What I'm

678
00:33:42,840 --> 00:33:47,600
Speaker 2: finding is there are a lot of quote unquote artists

679
00:33:47,600 --> 00:33:48,040
Speaker 2: love it.

680
00:33:48,120 --> 00:33:49,640
Speaker 5: If it's only by people in the crowd, there's some

681
00:33:49,720 --> 00:33:50,680
Speaker 5: niggas who won't perform.

682
00:33:50,760 --> 00:33:54,480
Speaker 1: They blame the crowd. That's wild. That's wild.

683
00:33:54,480 --> 00:33:55,320
Speaker 4: That's wild too.

684
00:33:55,360 --> 00:33:57,600
Speaker 2: Are they blaming promoter or they blame everything so they

685
00:33:57,640 --> 00:34:00,080
Speaker 2: don't have to go and do something that they they

686
00:34:00,200 --> 00:34:05,400
Speaker 2: consider a job. You left the job to go after

687
00:34:06,160 --> 00:34:10,239
Speaker 2: what you loved, and if you really love this, you

688
00:34:10,360 --> 00:34:14,640
Speaker 2: will have success in it at whatever level. Everybody's level

689
00:34:14,719 --> 00:34:18,920
Speaker 2: success is different. But the true love for something positive

690
00:34:19,000 --> 00:34:20,200
Speaker 2: always comes out of love.

691
00:34:20,360 --> 00:34:21,399
Speaker 4: It's just what it is.

692
00:34:22,000 --> 00:34:25,160
Speaker 2: And like I was saying, I think that as I've

693
00:34:25,200 --> 00:34:28,200
Speaker 2: been in this music industry a really long time, I

694
00:34:28,280 --> 00:34:33,520
Speaker 2: don't see as many artists that love it. And it's

695
00:34:33,560 --> 00:34:36,759
Speaker 2: so interesting because I've had those backstage conversations and I'm

696
00:34:36,800 --> 00:34:39,239
Speaker 2: looking at the artists who I consider to be successful

697
00:34:39,239 --> 00:34:42,040
Speaker 2: in that space talk about it as if this is

698
00:34:42,080 --> 00:34:43,240
Speaker 2: not something they get.

699
00:34:43,080 --> 00:34:45,840
Speaker 4: To do for a living that is a blessing.

700
00:34:46,280 --> 00:34:51,720
Speaker 5: Like it's because the labels convince people and the people

701
00:34:51,760 --> 00:34:55,880
Speaker 5: convince people like music is in a product phase, Like

702
00:34:55,920 --> 00:34:58,200
Speaker 5: how many niggas you know, soul crack, that love crack.

703
00:34:59,480 --> 00:35:02,160
Speaker 5: It's just product that they push. You feel me, And

704
00:35:02,160 --> 00:35:03,880
Speaker 5: that's what music has become. It's like, this is how

705
00:35:03,880 --> 00:35:06,120
Speaker 5: I make my living. It's the product I pushed. So

706
00:35:06,120 --> 00:35:09,800
Speaker 5: it's like deteriorated because we've allowed people to make money

707
00:35:09,840 --> 00:35:12,959
Speaker 5: in it without being passionate about it, or without having

708
00:35:13,000 --> 00:35:15,840
Speaker 5: that love, or without even having to do.

709
00:35:15,760 --> 00:35:17,800
Speaker 1: All the steps it usually takes.

710
00:35:17,960 --> 00:35:20,040
Speaker 5: Like you can't get to the NBA if you suck,

711
00:35:20,480 --> 00:35:22,279
Speaker 5: but you can make it in music if you do.

712
00:35:23,320 --> 00:35:27,879
Speaker 2: Yes, right, this is true, damn right, this is true.

713
00:35:27,880 --> 00:35:30,600
Speaker 3: You don't you do not have to be qualified at

714
00:35:30,640 --> 00:35:33,160
Speaker 3: all to make money in music.

715
00:35:33,000 --> 00:35:34,920
Speaker 1: At all at all.

716
00:35:35,239 --> 00:35:40,760
Speaker 2: On both sides too, on both sides. On both sides, Hey,

717
00:35:41,160 --> 00:35:42,000
Speaker 2: you know what's hell?

718
00:35:42,040 --> 00:35:42,680
Speaker 3: Look crazy?

719
00:35:43,520 --> 00:35:45,680
Speaker 1: You don't really understand.

720
00:35:45,840 --> 00:35:49,680
Speaker 5: Like when you coming up, you think everyone who's successful

721
00:35:49,760 --> 00:35:52,560
Speaker 5: or in a certain position is because they're of a

722
00:35:52,600 --> 00:35:55,400
Speaker 5: certain tier or quality. And when you meet people and

723
00:35:55,440 --> 00:35:58,640
Speaker 5: you go on these labels and have these meetings, it'd

724
00:35:58,640 --> 00:36:02,520
Speaker 5: be like no way, But it starts to make sense.

725
00:36:02,840 --> 00:36:04,799
Speaker 5: This is why the culture is in the state. It's

726
00:36:04,880 --> 00:36:08,759
Speaker 5: in you driving. It's some niggas that I'll see pull up.

727
00:36:08,960 --> 00:36:12,200
Speaker 5: I ain't getting in that car.

728
00:36:12,000 --> 00:36:16,480
Speaker 1: You'll sign. It's like, Bro, that's him, you got him.

729
00:36:16,640 --> 00:36:20,800
Speaker 4: Once you sign, you gotta ride with him. You gotta

730
00:36:20,880 --> 00:36:22,920
Speaker 4: ride with him once you sign. And then now you're

731
00:36:22,960 --> 00:36:23,719
Speaker 4: in the car.

732
00:36:23,760 --> 00:36:25,640
Speaker 2: With a nigga who can't drive, with a nigga who

733
00:36:25,680 --> 00:36:32,560
Speaker 2: can't drive. Talk. This is bro, This is why you

734
00:36:32,640 --> 00:36:36,440
Speaker 2: were so important to us and why we wanted you

735
00:36:36,480 --> 00:36:38,719
Speaker 2: on this show. Bro, this is why I hit you

736
00:36:38,760 --> 00:36:40,840
Speaker 2: and I'm like, hey, and we were talking about some

737
00:36:40,840 --> 00:36:43,160
Speaker 2: other shit too, but I'm like, Nigga, you have to

738
00:36:43,160 --> 00:36:48,480
Speaker 2: come to the podcast, like, because what you're doing is

739
00:36:48,600 --> 00:36:56,200
Speaker 2: so important and it's honestly, Bro, it's revolutionizing the industry

740
00:36:56,239 --> 00:36:59,640
Speaker 2: because the other part is that which I love, Bro,

741
00:37:00,160 --> 00:37:01,400
Speaker 2: is that you can articulate it.

742
00:37:02,880 --> 00:37:03,600
Speaker 4: You know what I'm saying.

743
00:37:03,640 --> 00:37:05,960
Speaker 3: It goes back to the beginning of this, Like, Nigga,

744
00:37:06,080 --> 00:37:09,880
Speaker 3: I heard you speak for right, right, I heard you

745
00:37:09,960 --> 00:37:14,160
Speaker 3: speak first, and that was the goal for me.

746
00:37:14,760 --> 00:37:15,960
Speaker 1: Mm hmm right.

747
00:37:16,880 --> 00:37:20,560
Speaker 3: The artistry was like, but that was the explosions and ship,

748
00:37:20,600 --> 00:37:23,280
Speaker 3: you know what I'm saying, But the foundation of it

749
00:37:23,360 --> 00:37:26,440
Speaker 3: was was it was here. That's what I.

750
00:37:26,400 --> 00:37:30,600
Speaker 2: Get because most creatives can't tell you why they're created right,

751
00:37:30,880 --> 00:37:33,120
Speaker 2: or how they created it. They're just like, oh, you know,

752
00:37:33,160 --> 00:37:35,319
Speaker 2: I just did the ship and then it dropped music.

753
00:37:35,480 --> 00:37:37,919
Speaker 2: It's like, but you know there were steps, right.

754
00:37:38,280 --> 00:37:41,640
Speaker 5: Can't replicate it, they can't redo it over and over

755
00:37:41,680 --> 00:37:43,040
Speaker 5: and over because they don't.

756
00:37:42,840 --> 00:37:43,480
Speaker 1: Know what happened.

757
00:37:45,360 --> 00:37:50,480
Speaker 5: They know what for real, you haven't seen a nigga

758
00:37:50,520 --> 00:37:54,640
Speaker 5: lift up the hood and scratch his head, like, give

759
00:37:54,680 --> 00:37:58,560
Speaker 5: me my keys back, nigga, give me my goddamn keys back.

760
00:37:58,800 --> 00:38:08,120
Speaker 5: I already know what youll script back, put my ship

761
00:38:08,239 --> 00:38:08,640
Speaker 5: back on.

762
00:38:11,200 --> 00:38:12,320
Speaker 3: How long it's been making that stuff?

763
00:38:12,640 --> 00:38:16,000
Speaker 1: So you so you dip this all right?

764
00:38:16,800 --> 00:38:23,839
Speaker 5: Right, that's the game right now, that's the game, bro.

765
00:38:23,960 --> 00:38:25,840
Speaker 1: They have marketing meetings.

766
00:38:26,080 --> 00:38:30,240
Speaker 5: We get pitched marketing stuff sometimes like we just laugh.

767
00:38:30,719 --> 00:38:35,239
Speaker 5: But they have marketing meetings on how to like replicate

768
00:38:35,320 --> 00:38:39,040
Speaker 5: what we do and they don't understand we do what

769
00:38:39,080 --> 00:38:42,040
Speaker 5: we do because we are who we are. You can't

770
00:38:42,120 --> 00:38:46,200
Speaker 5: replicate authenticity like it can't. You can't just do it

771
00:38:46,239 --> 00:38:47,239
Speaker 5: and it happens for you.

772
00:38:47,280 --> 00:38:48,360
Speaker 4: I'm going to give you an example.

773
00:38:48,560 --> 00:38:48,759
Speaker 3: Right.

774
00:38:50,400 --> 00:38:54,600
Speaker 2: We had a viral moment some years back with with

775
00:38:54,719 --> 00:38:59,000
Speaker 2: a record for Tank called when We What they didn't

776
00:38:59,120 --> 00:39:04,680
Speaker 2: understand is that he had already tapped into this space

777
00:39:05,080 --> 00:39:08,760
Speaker 2: where he was already connected to the dance community. I mean, first,

778
00:39:08,760 --> 00:39:11,960
Speaker 2: he's married to a professional dancer, you know what I mean.

779
00:39:12,080 --> 00:39:15,040
Speaker 2: His wife is toured the world and done the whole thing.

780
00:39:16,120 --> 00:39:19,480
Speaker 2: So he already had it insight to this whole dance

781
00:39:19,520 --> 00:39:22,120
Speaker 2: community and what they were doing and how they would

782
00:39:22,120 --> 00:39:24,840
Speaker 2: take songs and they would teach classes to these songs

783
00:39:24,880 --> 00:39:27,080
Speaker 2: and all this like and to the point where he

784
00:39:27,160 --> 00:39:28,040
Speaker 2: was showing up.

785
00:39:29,040 --> 00:39:29,920
Speaker 4: To their classes.

786
00:39:30,040 --> 00:39:35,960
Speaker 2: Genius, right, And then it was reciprocated by these young

787
00:39:36,080 --> 00:39:41,040
Speaker 2: ladies who grabbed the record and killed it right, took

788
00:39:41,120 --> 00:39:41,480
Speaker 2: it up.

789
00:39:41,520 --> 00:39:42,960
Speaker 4: So we took it a step further.

790
00:39:43,160 --> 00:39:47,000
Speaker 2: We said, oh, the next when he's seen doing this,

791
00:39:47,960 --> 00:39:49,399
Speaker 2: those girls will be with him.

792
00:39:49,640 --> 00:39:49,920
Speaker 3: Yep.

793
00:39:50,360 --> 00:39:53,520
Speaker 2: So we found them, put them on the show, put

794
00:39:53,520 --> 00:39:55,400
Speaker 2: them on the Soul Train Awards with him. It went up,

795
00:39:55,400 --> 00:39:58,480
Speaker 2: all these crazy things right then, from the business and

796
00:39:58,520 --> 00:40:03,320
Speaker 2: the measurement side, I start in phone calls from labels.

797
00:40:02,640 --> 00:40:06,040
Speaker 4: Hey we got this song.

798
00:40:06,719 --> 00:40:11,879
Speaker 2: You think those girls And I'm thinking to myself, do

799
00:40:11,920 --> 00:40:15,319
Speaker 2: you know that you can't just manufacture that?

800
00:40:17,160 --> 00:40:17,560
Speaker 4: This is?

801
00:40:17,760 --> 00:40:21,480
Speaker 2: This has all been put in place by multiple things

802
00:40:21,480 --> 00:40:22,560
Speaker 2: that had to align.

803
00:40:24,000 --> 00:40:27,640
Speaker 1: But you can manufacture, but in their most don't field

804
00:40:27,640 --> 00:40:28,280
Speaker 1: the same.

805
00:40:30,120 --> 00:40:35,680
Speaker 2: And now, but it also feels manufactured, so it just

806
00:40:35,800 --> 00:40:36,600
Speaker 2: it don't stick.

807
00:40:37,080 --> 00:40:41,640
Speaker 5: But you know what's crazy, the masses don't really care

808
00:40:41,719 --> 00:40:44,759
Speaker 5: if it's manufactured or not. And that's what I found

809
00:40:44,800 --> 00:40:47,680
Speaker 5: out they aim for. They don't aim for the people

810
00:40:47,680 --> 00:40:50,120
Speaker 5: who know it's fake. They aim for the people who

811
00:40:50,200 --> 00:40:51,239
Speaker 5: don't care that it's fake.

812
00:40:52,000 --> 00:40:58,120
Speaker 2: Hmm okay, well in your opinion is that as sustainable

813
00:40:58,160 --> 00:41:00,920
Speaker 2: though to market people who don't care.

814
00:41:00,960 --> 00:41:03,640
Speaker 3: I think from a big business standpoint, they don't.

815
00:41:03,440 --> 00:41:06,040
Speaker 1: Mind about sustain it hits and.

816
00:41:05,880 --> 00:41:08,239
Speaker 3: Moving on to the next hit because they're gonna bet

817
00:41:08,280 --> 00:41:09,320
Speaker 3: on so many of them.

818
00:41:09,440 --> 00:41:12,440
Speaker 5: That thing is like if I can make ten million

819
00:41:12,520 --> 00:41:14,799
Speaker 5: right now, I'm not gonna.

820
00:41:14,520 --> 00:41:16,320
Speaker 1: Wait for this thing to make me fifty.

821
00:41:16,360 --> 00:41:18,680
Speaker 5: I'll take this ten and make another twenty and then

822
00:41:18,719 --> 00:41:19,719
Speaker 5: I'll take this twenty.

823
00:41:19,960 --> 00:41:21,040
Speaker 1: So for them, it's like.

824
00:41:21,040 --> 00:41:23,920
Speaker 4: It's a numbers game. Yeah, it's a numbers game, and

825
00:41:23,960 --> 00:41:24,640
Speaker 4: they got the capital.

826
00:41:24,760 --> 00:41:28,080
Speaker 2: But they're but they're doing but they're doing that with

827
00:41:28,160 --> 00:41:33,000
Speaker 2: people's livelihood. Yes, And that's where now it gets tricky,

828
00:41:33,320 --> 00:41:37,840
Speaker 2: right because, like you said, what about the artists that

829
00:41:37,920 --> 00:41:42,040
Speaker 2: you dumped this, this, this, this, this budget into that

830
00:41:42,080 --> 00:41:45,680
Speaker 2: didn't even want to do that dumb ass shit that

831
00:41:45,800 --> 00:41:49,000
Speaker 2: now has to come back and pay that back if

832
00:41:49,000 --> 00:41:53,919
Speaker 2: it don't work, and it may not even really be them,

833
00:41:54,120 --> 00:41:57,359
Speaker 2: or it may not even really be what their brand is, right,

834
00:41:57,440 --> 00:42:01,200
Speaker 2: Like Larissa is a brand. There are certain things that

835
00:42:01,280 --> 00:42:05,719
Speaker 2: you have solidified that represents you.

836
00:42:05,719 --> 00:42:06,480
Speaker 4: You know what I'm saying.

837
00:42:06,680 --> 00:42:09,879
Speaker 2: You know, it's it's it's a reason why you're your

838
00:42:09,960 --> 00:42:13,840
Speaker 2: label's called good company. You know what I'm saying, Like

839
00:42:13,880 --> 00:42:16,960
Speaker 2: you really put your pennies in this there are right, Like,

840
00:42:17,920 --> 00:42:22,080
Speaker 2: but the average the average executive won't even look.

841
00:42:21,960 --> 00:42:23,880
Speaker 1: At that because they don't have the same investment.

842
00:42:24,480 --> 00:42:27,880
Speaker 3: Yeah you know what I mean, They don't have the

843
00:42:27,920 --> 00:42:30,640
Speaker 3: same life on the line, like they check come every.

844
00:42:30,480 --> 00:42:35,680
Speaker 1: Two weeks regardly exactly.

845
00:42:35,719 --> 00:42:38,520
Speaker 3: I mean, they gotta they have a you know, they

846
00:42:38,560 --> 00:42:41,400
Speaker 3: got their their stock options and there and there and

847
00:42:41,440 --> 00:42:43,920
Speaker 3: their severance paying all of these things. Like you know,

848
00:42:43,960 --> 00:42:46,319
Speaker 3: you you get fired from these types of positions, you

849
00:42:46,400 --> 00:42:49,960
Speaker 3: land softly, whereas in with us, with our lives on

850
00:42:50,000 --> 00:42:54,239
Speaker 3: the line, ain't no soft And so I think, you know,

851
00:42:55,160 --> 00:42:59,920
Speaker 3: artists need to or all creatives, regardless of how you're

852
00:43:00,080 --> 00:43:04,120
Speaker 3: going about it, whether it be whether it be building

853
00:43:04,320 --> 00:43:11,040
Speaker 3: or independence, you're going to need to be al rustle hm,

854
00:43:11,800 --> 00:43:15,960
Speaker 3: whether you're in that building or you're doing it on

855
00:43:16,080 --> 00:43:20,160
Speaker 3: your on your own. You have to understand how this

856
00:43:20,280 --> 00:43:23,320
Speaker 3: shit works and you have to have a mind of

857
00:43:23,360 --> 00:43:26,960
Speaker 3: filling in the gaps where needed, feeling in the spaces

858
00:43:26,960 --> 00:43:28,600
Speaker 3: and understanding where the fuck they are.

859
00:43:28,719 --> 00:43:31,320
Speaker 5: And you have to, like, even if you go major

860
00:43:31,560 --> 00:43:33,719
Speaker 5: like for the system to really work for you, you

861
00:43:33,840 --> 00:43:37,040
Speaker 5: have to have your own system in place. That's why

862
00:43:37,080 --> 00:43:39,600
Speaker 5: we see so many because it's like they don't even

863
00:43:39,640 --> 00:43:42,840
Speaker 5: have a system that allows them to keep having moments

864
00:43:42,880 --> 00:43:46,239
Speaker 5: and keep making things happen. And labels want those kind

865
00:43:46,280 --> 00:43:49,160
Speaker 5: of artists, Like when they take the TikTok hit niggas,

866
00:43:49,200 --> 00:43:51,839
Speaker 5: it's like we'll get this quick bag, but they really

867
00:43:51,880 --> 00:43:53,359
Speaker 5: want the niggas who can't do it.

868
00:43:53,480 --> 00:43:55,640
Speaker 1: But the niggas who can do it is like, I

869
00:43:55,680 --> 00:43:57,440
Speaker 1: ain't doing that deal you feel me?

870
00:43:57,520 --> 00:44:09,080
Speaker 7: So it's like it's it's a void at the boy.

871
00:44:11,800 --> 00:44:16,360
Speaker 3: You didn't seek out chasing independence or ideal or anything.

872
00:44:16,400 --> 00:44:19,160
Speaker 3: You were just you were just doing what you do right,

873
00:44:19,760 --> 00:44:26,360
Speaker 3: And tell me when you realized that me as d

874
00:44:27,440 --> 00:44:30,360
Speaker 3: is one hundred percent the way that I'm gonna go

875
00:44:30,400 --> 00:44:33,000
Speaker 3: with this. What is the moment that that defines that

876
00:44:33,200 --> 00:44:33,440
Speaker 3: for you?

877
00:44:35,280 --> 00:44:39,000
Speaker 5: When I had got like the rock Nation offer and

878
00:44:39,120 --> 00:44:44,320
Speaker 5: kind of that situation, it was really kind of disheartening

879
00:44:44,400 --> 00:44:47,399
Speaker 5: to me, like how I perceived it all to where

880
00:44:47,440 --> 00:44:54,320
Speaker 5: I was like, man, if hole handling me in this capacity,

881
00:44:54,320 --> 00:44:56,360
Speaker 5: then I ain't even I ain't gonna fuck you feel me.

882
00:44:56,480 --> 00:44:57,120
Speaker 1: It was like, ou don't.

883
00:44:57,360 --> 00:44:59,600
Speaker 5: I'll just kind of right, it don't even really make

884
00:44:59,719 --> 00:45:03,080
Speaker 5: sense because I felt like, this is a situation where

885
00:45:03,160 --> 00:45:05,759
Speaker 5: it's a nigga, who's us one of us coming in,

886
00:45:05,920 --> 00:45:08,800
Speaker 5: So I'm like, this is gonna be handled, you know,

887
00:45:08,920 --> 00:45:11,520
Speaker 5: with a certain level of care, especially being me who

888
00:45:11,640 --> 00:45:14,840
Speaker 5: I was, So when it wasn't and I felt opposite,

889
00:45:14,920 --> 00:45:17,800
Speaker 5: it was really like, man, we just gonna rock. And

890
00:45:17,920 --> 00:45:20,359
Speaker 5: it's been that since, and you know, we have our

891
00:45:20,440 --> 00:45:24,359
Speaker 5: meetings and we do you know, distro deals and shit

892
00:45:24,480 --> 00:45:26,839
Speaker 5: like that. But for the most part, if it don't

893
00:45:26,880 --> 00:45:31,600
Speaker 5: make sense, I really I can do everything, like we

894
00:45:31,920 --> 00:45:34,279
Speaker 5: really figured it out, and it's like, you know, even

895
00:45:34,360 --> 00:45:36,439
Speaker 5: having a radio team, like getting to the point where

896
00:45:36,440 --> 00:45:38,719
Speaker 5: you can pay for radio promotions and shit, but at

897
00:45:38,760 --> 00:45:41,640
Speaker 5: the point where it's like I've embraced everything as a

898
00:45:41,840 --> 00:45:42,520
Speaker 5: I don't need it.

899
00:45:42,760 --> 00:45:45,040
Speaker 1: If I get it, I'm grateful for it. But I'm

900
00:45:45,040 --> 00:45:45,960
Speaker 1: gonna keep on going.

901
00:45:46,080 --> 00:45:46,640
Speaker 4: It doesn't stop.

902
00:45:46,680 --> 00:45:48,360
Speaker 5: You ain't never got to play me on the radio.

903
00:45:48,560 --> 00:45:51,239
Speaker 5: Everybody still know me. It's some artists who on the

904
00:45:51,320 --> 00:45:53,520
Speaker 5: radio every day. And if we walk down the same street,

905
00:45:53,520 --> 00:45:55,279
Speaker 5: you gonna say La Russell and.

906
00:45:55,280 --> 00:45:56,320
Speaker 1: You're gonna be like who with you?

907
00:45:57,520 --> 00:46:00,840
Speaker 5: And they on the radio every day, you know, Like

908
00:46:01,040 --> 00:46:03,440
Speaker 5: I really we just was like, man, we're gonna take

909
00:46:03,440 --> 00:46:05,480
Speaker 5: this in stride and we're gonna really build something that

910
00:46:05,560 --> 00:46:06,600
Speaker 5: people can't ignore.

911
00:46:07,200 --> 00:46:12,759
Speaker 4: No, you really are for the people. Mm hmm, seriously, bro,

912
00:46:13,120 --> 00:46:18,759
Speaker 4: like you have. You have created a space and a

913
00:46:18,920 --> 00:46:21,399
Speaker 4: brand that people connect.

914
00:46:21,120 --> 00:46:23,920
Speaker 5: To at a human level, at human level, at a

915
00:46:24,040 --> 00:46:26,839
Speaker 5: human level. It ain't even about having their favorite song.

916
00:46:27,400 --> 00:46:29,160
Speaker 1: It's just on some human shit.

917
00:46:29,360 --> 00:46:34,439
Speaker 4: Tens, twenties, fifties, is my your hear that's my shit?

918
00:46:34,719 --> 00:46:36,480
Speaker 4: You know, I mean, that's my favorite you know what

919
00:46:36,520 --> 00:46:38,400
Speaker 4: I mean? But I get it.

920
00:46:38,920 --> 00:46:43,600
Speaker 2: I completely I completely understand even more now right that

921
00:46:43,719 --> 00:46:47,440
Speaker 2: you're sitting with us and just listening to you. It

922
00:46:47,640 --> 00:46:50,279
Speaker 2: just it all makes sense, bro, It all makes sense

923
00:46:50,400 --> 00:46:53,960
Speaker 2: and and I think my the reason I want you

924
00:46:54,040 --> 00:46:56,640
Speaker 2: to come here too, though, because I'm in tank.

925
00:46:56,640 --> 00:46:57,160
Speaker 4: Will tell you this.

926
00:46:57,239 --> 00:47:00,719
Speaker 2: I'm a person that I recomment, you know what I mean,

927
00:47:01,080 --> 00:47:04,080
Speaker 2: And I see sometimes when people don't get it, like

928
00:47:04,160 --> 00:47:05,920
Speaker 2: I'll read your comments, you know what I mean.

929
00:47:06,000 --> 00:47:07,480
Speaker 4: I'm like, Damn, they don't get it.

930
00:47:08,960 --> 00:47:09,719
Speaker 1: They can't see it.

931
00:47:09,840 --> 00:47:12,759
Speaker 2: They can't see it, like they're confused on what he's saying,

932
00:47:12,880 --> 00:47:15,560
Speaker 2: or they trying to like put some type of ego,

933
00:47:16,520 --> 00:47:19,920
Speaker 2: Oh he should have just well, one, you've never been

934
00:47:19,960 --> 00:47:22,680
Speaker 2: in this situation, so you can't just say what the

935
00:47:22,760 --> 00:47:23,960
Speaker 2: next person should have done.

936
00:47:24,000 --> 00:47:27,040
Speaker 4: And you don't know, and in these clips, you can't

937
00:47:27,120 --> 00:47:28,440
Speaker 4: fully grasp.

938
00:47:29,080 --> 00:47:33,400
Speaker 2: The magnitude, the magnitude of that of the person that

939
00:47:33,600 --> 00:47:36,560
Speaker 2: maybe you looked up to that damn you thought it

940
00:47:36,680 --> 00:47:38,880
Speaker 2: was gonna be different, and you just you're like, Okay,

941
00:47:38,960 --> 00:47:40,440
Speaker 2: well you know what this is gonna put me in

942
00:47:40,480 --> 00:47:43,439
Speaker 2: an overdrive in a whole nother place, and I'm gonna

943
00:47:43,440 --> 00:47:48,239
Speaker 2: focus my attention here, which for me, I look at

944
00:47:48,239 --> 00:47:52,400
Speaker 2: it and I'm like, oh, that's that was God telling

945
00:47:52,520 --> 00:47:55,560
Speaker 2: him you on the right path with what you're doing.

946
00:47:57,200 --> 00:48:01,320
Speaker 2: Nothing against whoever offered you anything, Yep, but no, no, no, No,

947
00:48:01,560 --> 00:48:02,200
Speaker 2: your path is this?

948
00:48:02,440 --> 00:48:08,000
Speaker 3: That was? That was confirmation? Yes, yep, that was. And

949
00:48:08,400 --> 00:48:10,840
Speaker 3: let me show you, Let me show you what this

950
00:48:11,200 --> 00:48:15,040
Speaker 3: is so you can you can say no on your own.

951
00:48:15,200 --> 00:48:17,359
Speaker 3: I already needed you to say no. But I'm gonna

952
00:48:17,400 --> 00:48:19,840
Speaker 3: I'm gonna throw something at you that's gonna make it

953
00:48:21,160 --> 00:48:22,839
Speaker 3: make it impossible for you to roll.

954
00:48:22,960 --> 00:48:26,480
Speaker 5: And it took me so much to grow and understand that, Like,

955
00:48:26,719 --> 00:48:29,480
Speaker 5: it was never a personal attack from anyone who's ever

956
00:48:29,600 --> 00:48:32,120
Speaker 5: offered me anything. They just wanted to assist in a

957
00:48:32,160 --> 00:48:34,719
Speaker 5: way that they could assist. It just wasn't a way

958
00:48:34,800 --> 00:48:37,239
Speaker 5: that worked for me. And get into that point and

959
00:48:37,320 --> 00:48:40,160
Speaker 5: you start to understand, like, I'm so happy none of

960
00:48:40,200 --> 00:48:42,960
Speaker 5: it worked out because I ended up here. If I

961
00:48:42,960 --> 00:48:45,120
Speaker 5: would have gotten that venue with ease, I wouldn't have

962
00:48:45,160 --> 00:48:47,520
Speaker 5: built the backyard. If I would have got one of

963
00:48:47,560 --> 00:48:49,759
Speaker 5: them deals early, I wouldn't have did all this and

964
00:48:49,960 --> 00:48:52,319
Speaker 5: allow people to buy shares in my songs and allow

965
00:48:52,360 --> 00:48:54,400
Speaker 5: people to buy gold cards, and allow people to get

966
00:48:54,440 --> 00:48:57,239
Speaker 5: paid royalties off of records for the first time ever.

967
00:48:57,680 --> 00:48:59,359
Speaker 5: This is the first time ever a fan could get

968
00:48:59,400 --> 00:49:01,080
Speaker 5: paid off of a song they play in their car

969
00:49:01,160 --> 00:49:03,239
Speaker 5: every day. That wouldn't have happened if I would have

970
00:49:03,320 --> 00:49:05,399
Speaker 5: signed and I didn't have stake and ownership of how

971
00:49:05,480 --> 00:49:07,719
Speaker 5: my music is being released and could allocate that.

972
00:49:08,360 --> 00:49:10,560
Speaker 1: So I'm grateful for it. All I realized it was

973
00:49:10,680 --> 00:49:13,520
Speaker 1: like it was no knock. It was no knock.

974
00:49:13,600 --> 00:49:16,239
Speaker 5: Everybody just did the best that they could, and the

975
00:49:16,360 --> 00:49:18,640
Speaker 5: best that somebody could do may not be what's best

976
00:49:18,719 --> 00:49:18,880
Speaker 5: for you.

977
00:49:19,560 --> 00:49:22,120
Speaker 4: Can we speak on the on the gold penny, I

978
00:49:22,200 --> 00:49:23,359
Speaker 4: mean on a good penny goal car?

979
00:49:23,440 --> 00:49:26,200
Speaker 2: Come on, yeah, So let's let's speak on the perks

980
00:49:26,239 --> 00:49:28,440
Speaker 2: of that, because that's what the cards were built on.

981
00:49:29,000 --> 00:49:31,480
Speaker 2: The perks, right, It's a reason why you're using It's

982
00:49:31,480 --> 00:49:34,200
Speaker 2: a reason why you use certain cards more than others.

983
00:49:34,280 --> 00:49:37,359
Speaker 4: You're like, oh, it's gonna help me get flights. Who

984
00:49:37,440 --> 00:49:37,840
Speaker 4: shall know.

985
00:49:37,880 --> 00:49:42,800
Speaker 3: Who shout not to Delta? Okay, now have shake Shack

986
00:49:43,000 --> 00:49:46,960
Speaker 3: in first class starting to sympathy. Yeah, those are the

987
00:49:47,040 --> 00:49:49,760
Speaker 3: perks cards. As a three sixty member.

988
00:49:49,520 --> 00:49:51,880
Speaker 4: I just come on, I'm more with the John and Vinnis,

989
00:49:52,400 --> 00:49:53,520
Speaker 4: but I respect the Shakeshack.

990
00:49:53,600 --> 00:49:55,839
Speaker 3: You gotta respect the teas fright.

991
00:49:56,040 --> 00:49:58,960
Speaker 1: You gotta respect the teas fright on the plane on the.

992
00:50:04,560 --> 00:50:06,480
Speaker 4: So let's let's talk about the gold card that you

993
00:50:06,600 --> 00:50:08,279
Speaker 4: got you know what I mean.

994
00:50:08,960 --> 00:50:12,279
Speaker 5: So I started the first ever artist membership with the

995
00:50:12,360 --> 00:50:15,880
Speaker 5: Gold Card, and I really I just wanted to get

996
00:50:15,920 --> 00:50:19,359
Speaker 5: people an opportunity to buy into me perpetually. The people

997
00:50:19,440 --> 00:50:21,719
Speaker 5: who seen the value on what I was building and

998
00:50:21,920 --> 00:50:25,200
Speaker 5: was going to be around. It was like, I do

999
00:50:25,360 --> 00:50:27,719
Speaker 5: so many shows a year. If you really love me,

1000
00:50:27,760 --> 00:50:29,279
Speaker 5: you gonna want to see me. But I didn't want

1001
00:50:29,320 --> 00:50:31,160
Speaker 5: you to have to pay every single time. So it's

1002
00:50:31,200 --> 00:50:33,440
Speaker 5: like I'm gonna set this membership and I let people

1003
00:50:33,560 --> 00:50:36,160
Speaker 5: invest in early. Some people got a gold card for

1004
00:50:36,280 --> 00:50:40,120
Speaker 5: like one hundred dollars and they be into twenty thirty shows.

1005
00:50:40,360 --> 00:50:44,120
Speaker 5: They hundred thousands with me. And the Gold card is perpetual.

1006
00:50:44,239 --> 00:50:46,040
Speaker 5: So when I'm doing an arena one day, if you

1007
00:50:46,120 --> 00:50:48,440
Speaker 5: got one of them, you just pull up, Hey, I

1008
00:50:48,520 --> 00:50:52,279
Speaker 5: got let me in whatever seat you want. The backyard

1009
00:50:52,360 --> 00:50:54,719
Speaker 5: shows they be sold out. Now that you got a

1010
00:50:54,760 --> 00:50:58,879
Speaker 5: gold card, you still in there, still get in, man,

1011
00:50:58,960 --> 00:51:01,680
Speaker 5: they get first did and free tickets, And that's like

1012
00:51:02,440 --> 00:51:04,279
Speaker 5: perk could being a Gold card members like, you have

1013
00:51:04,560 --> 00:51:08,279
Speaker 5: access to me like shows that would be hundreds of dollars,

1014
00:51:08,360 --> 00:51:11,320
Speaker 5: so whatever, you have this access, But beyond that access,

1015
00:51:11,800 --> 00:51:14,640
Speaker 5: some of the gold Card members, they got my direct line,

1016
00:51:14,680 --> 00:51:17,160
Speaker 5: like they hit I'll go play pickleball with their families

1017
00:51:17,200 --> 00:51:19,279
Speaker 5: and go hang out when I'm in certain cities. Like

1018
00:51:19,800 --> 00:51:23,680
Speaker 5: it's just it's real community that's built. On top of that,

1019
00:51:23,840 --> 00:51:26,759
Speaker 5: I add them to a royalty list. So sometimes I'll

1020
00:51:26,800 --> 00:51:28,759
Speaker 5: be releasing music and I got extra and I just

1021
00:51:28,800 --> 00:51:30,520
Speaker 5: be like here, let me allocate. I'm here here, So

1022
00:51:30,600 --> 00:51:32,920
Speaker 5: you'll get a random split in something that's just like

1023
00:51:34,080 --> 00:51:36,200
Speaker 5: just something for being invested in l Russell.

1024
00:51:37,840 --> 00:51:38,960
Speaker 4: Amazing, that's amazing.

1025
00:51:39,000 --> 00:51:46,920
Speaker 2: Brond yeah yeah, yeah yeah, So what Okay, So to

1026
00:51:47,080 --> 00:51:49,960
Speaker 2: be a member, to get a gold Card, what do

1027
00:51:50,040 --> 00:51:50,520
Speaker 2: you charge for?

1028
00:51:50,600 --> 00:51:54,320
Speaker 1: It's off for base? Oh what's it worth to you?

1029
00:51:54,840 --> 00:51:55,120
Speaker 4: Okay?

1030
00:51:55,560 --> 00:51:57,960
Speaker 1: So people bottom So people make offers.

1031
00:51:59,680 --> 00:52:01,919
Speaker 3: You you get decided if you want to accept the offer.

1032
00:52:01,960 --> 00:52:03,880
Speaker 5: And it's been scaling. So, like I said, my very

1033
00:52:03,920 --> 00:52:05,759
Speaker 5: first gold card, some people is getting up for one

1034
00:52:05,840 --> 00:52:08,840
Speaker 5: hundred dollars and it's like they've been at twenty shows.

1035
00:52:09,680 --> 00:52:11,600
Speaker 4: Is that one hundred dollars flat feet that they.

1036
00:52:11,600 --> 00:52:14,480
Speaker 1: Want trying flat? So the gold card is one time.

1037
00:52:14,560 --> 00:52:16,759
Speaker 5: So as I scaled, that price goes up of course,

1038
00:52:16,760 --> 00:52:18,160
Speaker 5: because it's like you know, I can't do them for

1039
00:52:18,200 --> 00:52:20,640
Speaker 5: one hundred dollars. No more, it's more invested, but I

1040
00:52:20,760 --> 00:52:23,400
Speaker 5: still I select the rains you feel me. People put

1041
00:52:23,440 --> 00:52:25,480
Speaker 5: an offer for what it's worth. What is a lifetime

1042
00:52:25,520 --> 00:52:26,279
Speaker 5: it shows worth?

1043
00:52:26,840 --> 00:52:27,080
Speaker 3: Yeah.

1044
00:52:27,360 --> 00:52:28,399
Speaker 1: So every day we get.

1045
00:52:28,360 --> 00:52:30,719
Speaker 5: Offers and I go through and it's like I don't

1046
00:52:30,719 --> 00:52:33,600
Speaker 5: feel like that's accommodating for what I'm building anymore, or

1047
00:52:33,880 --> 00:52:34,239
Speaker 5: it's like.

1048
00:52:34,360 --> 00:52:35,880
Speaker 1: Yeah, I fuck with that, lest you do it.

1049
00:52:37,680 --> 00:52:39,000
Speaker 4: How high an offer has been.

1050
00:52:39,520 --> 00:52:41,680
Speaker 1: I've gotten five thousand dollars for a gold card.

1051
00:52:42,000 --> 00:52:42,880
Speaker 4: Oh that's amazing.

1052
00:52:42,960 --> 00:52:50,160
Speaker 1: Bro, that's amazing, Bro, jaremy jarmy. Yeah, and I've been

1053
00:52:50,280 --> 00:52:50,560
Speaker 1: right now.

1054
00:52:50,719 --> 00:52:53,680
Speaker 5: Currently we got like one hundred and forty members that's

1055
00:52:53,800 --> 00:52:56,400
Speaker 5: on the gold car side, so mm hmm, yeah that

1056
00:52:56,600 --> 00:52:59,800
Speaker 5: is so, you know what's really dope to Ebro was

1057
00:52:59,840 --> 00:53:03,400
Speaker 5: one one of my first gold car members seen what

1058
00:53:03,480 --> 00:53:05,160
Speaker 5: I was doing when I first announced it. He was

1059
00:53:05,320 --> 00:53:06,920
Speaker 5: one of the first office Yeah.

1060
00:53:06,880 --> 00:53:08,640
Speaker 4: Yeah people thinking from the east coast. He really from

1061
00:53:08,640 --> 00:53:09,280
Speaker 4: northern Calgia.

1062
00:53:09,680 --> 00:53:12,719
Speaker 5: Yeah yeah, yeah, support it early in cop that. So

1063
00:53:12,840 --> 00:53:15,320
Speaker 5: we did the gold cars and then I do royalties.

1064
00:53:15,400 --> 00:53:17,920
Speaker 5: I allow people to buy a percentage of royalties from

1065
00:53:18,000 --> 00:53:20,719
Speaker 5: songs because I was just like, you know, I like,

1066
00:53:20,920 --> 00:53:22,920
Speaker 5: I like love crocs and I bought so many. I

1067
00:53:23,040 --> 00:53:24,320
Speaker 5: was like, man, it'd be crazy to be able to

1068
00:53:24,360 --> 00:53:26,239
Speaker 5: get paid every time I buy a pair, you know,

1069
00:53:26,360 --> 00:53:28,479
Speaker 5: and you could buy stocking cross, but that's not the same.

1070
00:53:28,520 --> 00:53:30,920
Speaker 5: It's like supporting this thing and you get paid residuals

1071
00:53:30,960 --> 00:53:33,040
Speaker 5: from it. So I was like, imagine if you could

1072
00:53:33,080 --> 00:53:35,440
Speaker 5: be able to invest in the song you love, like

1073
00:53:35,520 --> 00:53:37,480
Speaker 5: you play this song every day on your way to work,

1074
00:53:37,840 --> 00:53:39,680
Speaker 5: but you don't never get to make no paper from it.

1075
00:53:40,320 --> 00:53:43,200
Speaker 5: I opened the door to where now you can. It's

1076
00:53:43,239 --> 00:53:46,000
Speaker 5: some people who bought stock in ten twenties and baggage,

1077
00:53:46,080 --> 00:53:47,959
Speaker 5: Like I just can't. You said ten twenties, My shit,

1078
00:53:48,160 --> 00:53:50,399
Speaker 5: it's somebody getting paid every time you play your shit.

1079
00:53:50,480 --> 00:53:53,600
Speaker 1: That's not a russell, just because they believed in it.

1080
00:53:53,680 --> 00:53:54,600
Speaker 1: And they thought that too.

1081
00:53:55,000 --> 00:53:59,880
Speaker 3: Why where are you sitting, nigga? What do you smoke?

1082
00:54:00,520 --> 00:54:02,759
Speaker 3: What's going on? When you say? Well?

1083
00:54:02,840 --> 00:54:06,040
Speaker 2: He said first he had the crocks, I'm gonna just

1084
00:54:06,400 --> 00:54:09,440
Speaker 2: get niggas, Get niggas FM rot.

1085
00:54:11,080 --> 00:54:11,279
Speaker 1: Man.

1086
00:54:11,640 --> 00:54:15,160
Speaker 5: I my first I did a project called Cook Together,

1087
00:54:15,280 --> 00:54:17,480
Speaker 5: Eat Together, and I was like, man, it would be

1088
00:54:17,560 --> 00:54:20,640
Speaker 5: really dope to give people splits who just supported me

1089
00:54:20,719 --> 00:54:21,400
Speaker 5: through this journey.

1090
00:54:21,400 --> 00:54:22,439
Speaker 1: I didn't charge it nothing.

1091
00:54:22,520 --> 00:54:24,160
Speaker 5: I just gave them away to a whole bunch of

1092
00:54:24,200 --> 00:54:26,320
Speaker 5: people who used a comment, who came to early shows,

1093
00:54:26,480 --> 00:54:28,000
Speaker 5: who just was like, man, we fuck with you.

1094
00:54:28,120 --> 00:54:28,880
Speaker 1: I just show up.

1095
00:54:28,960 --> 00:54:31,760
Speaker 5: I gave hell of different people splits and that because

1096
00:54:31,760 --> 00:54:34,480
Speaker 5: I was already giving my team splits. And it was like, man,

1097
00:54:34,560 --> 00:54:36,400
Speaker 5: you get this percent for this, and I always have

1098
00:54:36,520 --> 00:54:38,719
Speaker 5: a remainder and I'm like, I don't need all this.

1099
00:54:39,160 --> 00:54:41,520
Speaker 5: Let me, you know, share some wealth. And then it

1100
00:54:41,560 --> 00:54:43,239
Speaker 5: got to the point where that was so dope, and

1101
00:54:43,280 --> 00:54:45,080
Speaker 5: people was like, wow, this is new and innovative. It

1102
00:54:45,200 --> 00:54:48,600
Speaker 5: was like, bro, these are sellable assets. Every song got make.

1103
00:54:48,640 --> 00:54:51,080
Speaker 5: I got one hundred percent, and I could sell every

1104
00:54:51,120 --> 00:54:55,560
Speaker 5: percent one by one stuck. I got thirty five albums.

1105
00:54:57,280 --> 00:55:00,080
Speaker 5: Every time I make a new song, you can go

1106
00:55:00,200 --> 00:55:01,759
Speaker 5: put an offer in and say I love that song

1107
00:55:01,840 --> 00:55:03,719
Speaker 5: so much, I want this percent of it.

1108
00:55:04,040 --> 00:55:06,000
Speaker 1: Can I get it for this? And I counter and say, here,

1109
00:55:06,040 --> 00:55:07,920
Speaker 1: you can have it for this. And now you're getting

1110
00:55:07,960 --> 00:55:11,560
Speaker 1: paid perpetually off your favorite song that ain't never existed.

1111
00:55:12,560 --> 00:55:14,520
Speaker 4: You really are fortunate five hundred companies.

1112
00:55:15,480 --> 00:55:21,920
Speaker 2: Yeah, it's so crazy, man, because it's just something completely different.

1113
00:55:21,960 --> 00:55:25,759
Speaker 4: But you remind me of.

1114
00:55:27,480 --> 00:55:28,480
Speaker 3: A og we had.

1115
00:55:29,280 --> 00:55:32,000
Speaker 2: It was one of my father's really close friends and

1116
00:55:32,239 --> 00:55:37,719
Speaker 2: was super business minded. But you couldn't see it on him, right.

1117
00:55:38,080 --> 00:55:40,239
Speaker 2: And I don't know if you do that purposely, where

1118
00:55:40,280 --> 00:55:45,160
Speaker 2: you just like, yo, I'm just vibing, I'm chilling. Someone

1119
00:55:45,280 --> 00:55:48,759
Speaker 2: doesn't just see you and go, oh he got thirty

1120
00:55:48,800 --> 00:55:49,480
Speaker 2: five albums.

1121
00:55:49,800 --> 00:55:53,480
Speaker 4: Oh, you don't wear it on you? Right? And crazy enough.

1122
00:55:53,640 --> 00:55:55,640
Speaker 2: This guy was one of the biggest hustlers ever in

1123
00:55:55,680 --> 00:55:59,120
Speaker 2: San Francisco who most niggas in San Francisco don't even

1124
00:55:59,200 --> 00:56:01,520
Speaker 2: know him to this day. His name was Robert d

1125
00:56:01,719 --> 00:56:04,160
Speaker 2: He was one of my daddy's best friends. Crazy and

1126
00:56:04,320 --> 00:56:06,640
Speaker 2: I didn't really know how Richie was until he got

1127
00:56:06,800 --> 00:56:10,239
Speaker 2: married and he brought out the Lamborghini as a gift

1128
00:56:10,280 --> 00:56:10,800
Speaker 2: to his wife.

1129
00:56:12,280 --> 00:56:18,520
Speaker 4: And this was in the eighties. What he was having

1130
00:56:18,760 --> 00:56:22,040
Speaker 4: long paper, but it was very.

1131
00:56:23,719 --> 00:56:26,320
Speaker 2: I'm the everyday man, but you know his was he

1132
00:56:26,320 --> 00:56:27,640
Speaker 2: you know, he was getting his money in a different

1133
00:56:27,640 --> 00:56:29,640
Speaker 2: way at that at that point, you know what I mean,

1134
00:56:29,680 --> 00:56:31,799
Speaker 2: It stat your limitations is, you know, a long time ago.

1135
00:56:32,440 --> 00:56:35,799
Speaker 2: But it's so funny, bro talking to you and even

1136
00:56:35,880 --> 00:56:38,720
Speaker 2: just you dog, you remind me of him, so much.

1137
00:56:39,560 --> 00:56:42,279
Speaker 4: And I'm like, damn, bro, this name is Roberty.

1138
00:56:43,800 --> 00:56:46,200
Speaker 3: Because I know you can get I know you can.

1139
00:56:47,320 --> 00:56:51,800
Speaker 2: You know you can't, but you choose not to because

1140
00:56:51,840 --> 00:56:55,960
Speaker 2: you have chosen to continue to scare your business, to

1141
00:56:56,200 --> 00:56:58,280
Speaker 2: build up all the things that you're doing.

1142
00:56:59,000 --> 00:57:03,680
Speaker 4: Man. And it's like, but you hiding in plain sight.

1143
00:57:04,840 --> 00:57:09,440
Speaker 1: I ain't hiding at all. I don't watch it.

1144
00:57:09,520 --> 00:57:11,799
Speaker 3: When I'm watching him and I'm like, nigga, He's like, yeah,

1145
00:57:11,800 --> 00:57:15,520
Speaker 3: I'm putting on the VIP wristbands. I was like, what hey,

1146
00:57:15,520 --> 00:57:19,840
Speaker 3: I'm at the dough. I'm at the dough that's taking

1147
00:57:19,920 --> 00:57:24,120
Speaker 3: me to church, the pastor greeting. He's greeting the sheep.

1148
00:57:24,560 --> 00:57:26,840
Speaker 3: Come y'all, come on there. It's gonna be a beautiful Sunday.

1149
00:57:26,960 --> 00:57:30,720
Speaker 5: How every show is sold out with half recurring fans

1150
00:57:30,840 --> 00:57:34,240
Speaker 5: half new. I got people who come to, like I say,

1151
00:57:34,320 --> 00:57:39,000
Speaker 5: twenty thirty shows, I've seen the same people. You don't

1152
00:57:39,040 --> 00:57:41,160
Speaker 5: go to it once you experience the show. Most people,

1153
00:57:41,200 --> 00:57:42,960
Speaker 5: it's like you don't never go again because you're like,

1154
00:57:43,040 --> 00:57:45,400
Speaker 5: I've seen it. But my show is different every time

1155
00:57:45,440 --> 00:57:48,080
Speaker 5: because there's no set. People see me every time. It's

1156
00:57:48,200 --> 00:57:51,680
Speaker 5: like church and I'm outside before once the door is open.

1157
00:57:51,760 --> 00:57:54,400
Speaker 5: Before the show, I'm walking around take bit greeting after

1158
00:57:54,480 --> 00:57:56,560
Speaker 5: the show, I'm house. I didne stood outside until the

1159
00:57:56,680 --> 00:57:57,439
Speaker 5: sun with down.

1160
00:57:58,080 --> 00:58:01,320
Speaker 1: You feel me like it? I I'm fully invested in

1161
00:58:01,440 --> 00:58:03,520
Speaker 1: what I'm building and the people who support me.

1162
00:58:04,120 --> 00:58:07,240
Speaker 3: Yeah, I want to. I want to talk about team building,

1163
00:58:08,080 --> 00:58:12,680
Speaker 3: right because as you start talking infrastructure and and and

1164
00:58:12,800 --> 00:58:17,400
Speaker 3: building up around you, these are people who have to

1165
00:58:18,600 --> 00:58:21,280
Speaker 3: believe the way you believe and have to be willing

1166
00:58:21,360 --> 00:58:27,080
Speaker 3: to sacrifice the way you're sacrificing. What are those early

1167
00:58:27,200 --> 00:58:30,680
Speaker 3: conversations like and and then you allude it to like

1168
00:58:31,200 --> 00:58:34,120
Speaker 3: giving your team interest in your songs and stuff like that,

1169
00:58:34,360 --> 00:58:36,480
Speaker 3: Like what like what are those conversations like?

1170
00:58:37,840 --> 00:58:44,840
Speaker 5: Man, I make it easy to believe in me because

1171
00:58:45,000 --> 00:58:48,160
Speaker 5: I'm gonna do everything with or without you. So like

1172
00:58:48,320 --> 00:58:51,200
Speaker 5: I was always pushing this line and throughout the journey,

1173
00:58:51,720 --> 00:58:54,200
Speaker 5: all my homies that's around me. It's like, if you

1174
00:58:54,320 --> 00:58:57,080
Speaker 5: coming to hang, I'm pressing shirts. So if we're gonna hang,

1175
00:58:57,160 --> 00:59:01,360
Speaker 5: you pressing shirt, you come to hang, I'm finna be filming.

1176
00:59:01,440 --> 00:59:03,640
Speaker 5: So if you're gonna hang, you might as well come film.

1177
00:59:04,160 --> 00:59:06,720
Speaker 5: I'm just what I'm owned, So you know, so early

1178
00:59:06,840 --> 00:59:09,600
Speaker 5: it was really like all of my homies just embracing

1179
00:59:09,680 --> 00:59:12,200
Speaker 5: what I was doing. I always had ideas flowing. You

1180
00:59:12,280 --> 00:59:15,800
Speaker 5: can't really hang around me without being integrated. Like my

1181
00:59:15,960 --> 00:59:18,800
Speaker 5: daughter's mom, y'all, y'all. All of my first company logos

1182
00:59:18,880 --> 00:59:22,480
Speaker 5: was us drafting logo together and writing scripts and everything,

1183
00:59:22,920 --> 00:59:24,400
Speaker 5: because it's like, that's that's.

1184
00:59:24,280 --> 00:59:24,919
Speaker 1: What I'm owned.

1185
00:59:25,000 --> 00:59:27,880
Speaker 5: So if you around me, just naturally you take that on.

1186
00:59:28,200 --> 00:59:31,560
Speaker 5: And early on, like we ain't had no paper, So

1187
00:59:31,720 --> 00:59:33,720
Speaker 5: it was like I needed everybody to help me. But

1188
00:59:33,800 --> 00:59:35,440
Speaker 5: it's like I can't really pay you, but what I'm

1189
00:59:35,440 --> 00:59:38,880
Speaker 5: gonna do, i'ma buy food. I'm gonna make sure everybody eat.

1190
00:59:38,960 --> 00:59:40,560
Speaker 5: If you need gas, I'm gonna give you gas so

1191
00:59:40,640 --> 00:59:42,640
Speaker 5: you can get here to and from. I'm gonna make

1192
00:59:42,640 --> 00:59:44,920
Speaker 5: it as easy as possible for you to support me.

1193
00:59:45,240 --> 00:59:46,120
Speaker 1: And then I came up.

1194
00:59:46,120 --> 00:59:48,320
Speaker 5: It was like, man, I'm finna give everybody shares. If

1195
00:59:48,360 --> 00:59:50,800
Speaker 5: you help me shoot a music video and people watching

1196
00:59:50,880 --> 00:59:52,560
Speaker 5: that with my song get It, I'm gonna give you

1197
00:59:52,600 --> 00:59:54,840
Speaker 5: a percentage in the song because I know that they

1198
00:59:54,960 --> 00:59:56,760
Speaker 5: listening to the song because they seen that video and

1199
00:59:56,880 --> 01:00:01,360
Speaker 5: they loved it. My directors, my engineers, my producers, my

1200
01:00:01,520 --> 01:00:04,760
Speaker 5: Homie and my management ad man, if you touched a

1201
01:00:04,880 --> 01:00:10,120
Speaker 5: project that I worked on, you getting something. So it's like,

1202
01:00:10,200 --> 01:00:12,320
Speaker 5: if I can't pay you up front, let me pay

1203
01:00:12,360 --> 01:00:15,680
Speaker 5: you perpetually. And that might not equal nothing now, but

1204
01:00:15,800 --> 01:00:17,880
Speaker 5: I know where I'm going and who Lar Russell gonna be,

1205
01:00:18,160 --> 01:00:21,080
Speaker 5: and there's gonna be a point where you don't have

1206
01:00:21,240 --> 01:00:24,160
Speaker 5: to work today because of work you did five years ago.

1207
01:00:25,240 --> 01:00:27,480
Speaker 4: That's a great trade off if you truly believe.

1208
01:00:27,720 --> 01:00:31,560
Speaker 1: If you truly believe, it's an exceptional trade off.

1209
01:00:33,000 --> 01:00:33,120
Speaker 3: Right.

1210
01:00:33,240 --> 01:00:35,200
Speaker 1: So that was my way of really getting people in

1211
01:00:35,360 --> 01:00:36,520
Speaker 1: to rally around early.

1212
01:00:36,640 --> 01:00:38,760
Speaker 5: And like I say, I was always I'm the person

1213
01:00:38,840 --> 01:00:40,840
Speaker 5: who I'll run out the booth here, record, run back in,

1214
01:00:41,040 --> 01:00:42,680
Speaker 5: do my own thing. I hit the pord on camera,

1215
01:00:42,800 --> 01:00:45,000
Speaker 5: go to the front. All of my early live sessions,

1216
01:00:45,040 --> 01:00:46,760
Speaker 5: I was working with a bunch of different artists. They

1217
01:00:46,960 --> 01:00:49,680
Speaker 5: even though I did music. Some artist's introduction to me

1218
01:00:49,880 --> 01:00:51,880
Speaker 5: was me behind the camera just telling them, hey, this

1219
01:00:51,920 --> 01:00:53,919
Speaker 5: is how we run this to play. They ain't even

1220
01:00:54,000 --> 01:00:57,480
Speaker 5: know until I enviral one is like bruh, that was you. Yeah,

1221
01:00:57,520 --> 01:01:00,400
Speaker 5: I'm behind it. I played whatever role it's necessare to

1222
01:01:00,480 --> 01:01:05,280
Speaker 5: get a w Still till this day, my little homie Malachi.

1223
01:01:06,200 --> 01:01:08,439
Speaker 1: I'm a sit azide. Let him eat. This is his turn.

1224
01:01:09,400 --> 01:01:12,600
Speaker 1: I don't I never mind sharing my platform in my space.

1225
01:01:12,760 --> 01:01:15,160
Speaker 3: I just want to get a w Do you think

1226
01:01:15,200 --> 01:01:18,920
Speaker 3: it's important for I mean me and myself? Like I

1227
01:01:18,960 --> 01:01:21,920
Speaker 3: would tell my daughter, I say, you know, I want

1228
01:01:21,960 --> 01:01:23,680
Speaker 3: you to sing, I want you to use your gifts,

1229
01:01:23,680 --> 01:01:26,800
Speaker 3: but I also want you to understand how it all works,

1230
01:01:27,920 --> 01:01:30,280
Speaker 3: so that when it comes to articulating what you need

1231
01:01:30,360 --> 01:01:31,960
Speaker 3: and what you want and the vision of a thing,

1232
01:01:32,760 --> 01:01:36,320
Speaker 3: you know exactly who needs to beware in order to

1233
01:01:36,400 --> 01:01:42,560
Speaker 3: accomplish that thing. And I feel like more more artists

1234
01:01:42,640 --> 01:01:47,560
Speaker 3: need to understand more than just being an artists like

1235
01:01:47,680 --> 01:01:51,720
Speaker 3: they have they have workshops like like at some of

1236
01:01:51,760 --> 01:01:57,520
Speaker 3: the acting schools right where well at uh, I think

1237
01:01:57,520 --> 01:01:59,440
Speaker 3: it's my at my at my daughter school, it was

1238
01:01:59,520 --> 01:02:02,800
Speaker 3: where you have to you have to play a part.

1239
01:02:03,880 --> 01:02:07,160
Speaker 3: You have to play every part in the production. So

1240
01:02:07,920 --> 01:02:10,440
Speaker 3: you don't just get to be an actor. At some

1241
01:02:10,600 --> 01:02:14,560
Speaker 3: point you have to be part of the glam squad.

1242
01:02:14,640 --> 01:02:17,560
Speaker 3: Another point, you got to be part of wardrobe. No point,

1243
01:02:17,800 --> 01:02:20,040
Speaker 3: you got to be part of lighting. Another point, you

1244
01:02:20,120 --> 01:02:24,080
Speaker 3: got to be behind the camera, like you being very

1245
01:02:24,720 --> 01:02:29,320
Speaker 3: hands on with all of those things, I think makes

1246
01:02:29,360 --> 01:02:34,880
Speaker 3: it a lot easier for people to follow you, yes,

1247
01:02:36,160 --> 01:02:37,640
Speaker 3: because they.

1248
01:02:37,760 --> 01:02:38,840
Speaker 1: Respect so differently.

1249
01:02:39,760 --> 01:02:43,040
Speaker 5: Man, I think every artist is different, and if like

1250
01:02:43,160 --> 01:02:44,920
Speaker 5: you're not going to be that, make sure you have

1251
01:02:45,080 --> 01:02:46,360
Speaker 5: someone in your team who is.

1252
01:02:46,840 --> 01:02:49,520
Speaker 1: But I've been able to like do what I.

1253
01:02:49,600 --> 01:02:54,120
Speaker 5: Do because everyone, everyone who's on my team, I taught

1254
01:02:54,320 --> 01:02:56,400
Speaker 5: how to do their role. Like I didn't have anyone

1255
01:02:56,440 --> 01:02:59,400
Speaker 5: who had experience coming from the game. Everyone who's on

1256
01:02:59,520 --> 01:03:02,920
Speaker 5: my team we learned it together because I had to

1257
01:03:03,000 --> 01:03:06,480
Speaker 5: do it. I edited album covers, I did the photo shoots.

1258
01:03:06,680 --> 01:03:09,760
Speaker 5: I've edited videos, I direct video. I still edit posts

1259
01:03:09,800 --> 01:03:13,360
Speaker 5: and schedule posts, and I administer my own public I

1260
01:03:13,440 --> 01:03:16,760
Speaker 5: go in and submit myself. I've done every role, so

1261
01:03:16,920 --> 01:03:18,680
Speaker 5: it's like no one who can come in and tell

1262
01:03:18,760 --> 01:03:20,520
Speaker 5: me we can't get that done.

1263
01:03:20,960 --> 01:03:23,880
Speaker 1: You can't get that done. I can get that done.

1264
01:03:24,280 --> 01:03:26,160
Speaker 1: So if you can't, you in the wrong spot.

1265
01:03:26,200 --> 01:03:28,080
Speaker 5: I need somebody who can't get it done, because I

1266
01:03:28,120 --> 01:03:30,840
Speaker 5: could get it done, but I can't. I wouldn't have

1267
01:03:31,000 --> 01:03:33,000
Speaker 5: that respect and be able to speak like that if

1268
01:03:33,040 --> 01:03:35,600
Speaker 5: I didn't have that experience. But I think you doing

1269
01:03:35,720 --> 01:03:39,800
Speaker 5: every role gives you a certain respect for different people.

1270
01:03:40,160 --> 01:03:42,840
Speaker 5: I don't walk into a building and not greet everyone

1271
01:03:43,000 --> 01:03:45,560
Speaker 5: from the janitor to the president because I've been a

1272
01:03:45,680 --> 01:03:48,840
Speaker 5: janitor before. I'm not gonna walk past you because I've

1273
01:03:48,880 --> 01:03:51,480
Speaker 5: been one of them and I was walked past. I've

1274
01:03:51,520 --> 01:03:54,080
Speaker 5: been the president too, so I don't need you to

1275
01:03:54,120 --> 01:03:56,320
Speaker 5: give me a certain level of reverence because I've been

1276
01:03:56,440 --> 01:03:56,800
Speaker 5: that too.

1277
01:04:09,040 --> 01:04:09,520
Speaker 1: You feel me.

1278
01:04:09,640 --> 01:04:11,520
Speaker 5: If you don't do every role, you don't have the

1279
01:04:11,560 --> 01:04:13,920
Speaker 5: same respect and value for the people in those role

1280
01:04:14,040 --> 01:04:16,439
Speaker 5: to give them what they need to do with successfully.

1281
01:04:16,840 --> 01:04:22,720
Speaker 1: I can't nurture you if I don't know how what

1282
01:04:22,880 --> 01:04:26,560
Speaker 1: a success ful arussell man. I think I'm living it

1283
01:04:27,000 --> 01:04:28,040
Speaker 1: every day, you know.

1284
01:04:28,200 --> 01:04:30,400
Speaker 5: I get to I go do stuff like this, and

1285
01:04:30,520 --> 01:04:32,800
Speaker 5: I get to go home, and I get to go

1286
01:04:32,960 --> 01:04:34,800
Speaker 5: see my child, and I get to go to the

1287
01:04:34,880 --> 01:04:36,760
Speaker 5: school and see the kids, and I get to see

1288
01:04:36,800 --> 01:04:39,360
Speaker 5: my parents, and I get to help out my family,

1289
01:04:40,120 --> 01:04:44,560
Speaker 5: and I get to waiving a new generation of talent,

1290
01:04:44,840 --> 01:04:47,120
Speaker 5: and I get to see my homies and positions that

1291
01:04:47,200 --> 01:04:50,120
Speaker 5: they've never been in. Like me and Tea both start

1292
01:04:50,200 --> 01:04:53,200
Speaker 5: teas from clear Lake. I'm from Valleo. Most people don't

1293
01:04:53,240 --> 01:04:56,240
Speaker 5: know what those two cities are. There was no resource,

1294
01:04:56,320 --> 01:04:58,640
Speaker 5: no infrastructure there you walked out and you was like, man,

1295
01:04:58,720 --> 01:05:02,560
Speaker 5: I know you, I see you. That ain't never occurred, Like,

1296
01:05:02,680 --> 01:05:05,600
Speaker 5: these are experiences that we don't We are beyond grateful

1297
01:05:05,640 --> 01:05:05,880
Speaker 5: for that.

1298
01:05:06,000 --> 01:05:06,880
Speaker 1: We really sit in.

1299
01:05:07,160 --> 01:05:11,200
Speaker 5: So I'm living in Like, success for me is this

1300
01:05:11,480 --> 01:05:14,440
Speaker 5: being able to show up as myself and be valued

1301
01:05:14,480 --> 01:05:18,840
Speaker 5: and appreciate it as myself. We start doing like daily shows.

1302
01:05:18,840 --> 01:05:20,480
Speaker 5: Because I was telling the homies, I was like, man,

1303
01:05:20,520 --> 01:05:23,160
Speaker 5: I just want to get paid to live. I don't

1304
01:05:23,200 --> 01:05:24,920
Speaker 5: want to have to rap and perform. I don't want

1305
01:05:24,960 --> 01:05:26,440
Speaker 5: to have to dance. I want to get paid to

1306
01:05:26,560 --> 01:05:30,200
Speaker 5: be Larussell. So let's just document Larussell and share the

1307
01:05:30,280 --> 01:05:32,840
Speaker 5: moments that we think is special and people gonna pay

1308
01:05:32,880 --> 01:05:35,160
Speaker 5: me to be me, not to do a specific thing.

1309
01:05:35,640 --> 01:05:38,880
Speaker 5: Some rappers don't get interviews in podcasts because they can't

1310
01:05:38,920 --> 01:05:41,440
Speaker 5: come speak. You just want to see in rap. If

1311
01:05:41,480 --> 01:05:44,760
Speaker 5: they ain't rapping, the opportunities is going in, you feel me.

1312
01:05:44,880 --> 01:05:47,080
Speaker 5: So for me, the success is being able to show

1313
01:05:47,120 --> 01:05:50,760
Speaker 5: up as myself every day and being able to monetize that.

1314
01:05:51,320 --> 01:05:58,480
Speaker 3: Yeah that's fair, and now that's great. The singer girls

1315
01:05:58,520 --> 01:06:02,160
Speaker 3: crazy that you head on to this Yeah yeah.

1316
01:06:02,520 --> 01:06:04,320
Speaker 4: Monster, Yeah she was cooking.

1317
01:06:04,560 --> 01:06:07,880
Speaker 1: And Chante's another like my ears and eyes.

1318
01:06:08,880 --> 01:06:10,520
Speaker 5: You know, some days I'd be like, man, I need

1319
01:06:10,640 --> 01:06:12,280
Speaker 5: to take a job at the label, just so I

1320
01:06:12,320 --> 01:06:15,400
Speaker 5: can have the opportunity to give infrastructure and change what

1321
01:06:15,520 --> 01:06:17,640
Speaker 5: the culture looks like. Because I could see it and

1322
01:06:17,760 --> 01:06:20,560
Speaker 5: hear it. He found Schantay. I was shooting a live

1323
01:06:20,600 --> 01:06:22,840
Speaker 5: session for another artist and she was singing background and

1324
01:06:22,880 --> 01:06:25,640
Speaker 5: I was like, Nah, you need to be on one here.

1325
01:06:26,280 --> 01:06:28,120
Speaker 5: She did her session that day. I was like, I'm

1326
01:06:28,120 --> 01:06:30,120
Speaker 5: finna hit you this week. I'm gonna call you an uber.

1327
01:06:30,200 --> 01:06:30,800
Speaker 5: Come to the crib.

1328
01:06:30,880 --> 01:06:33,120
Speaker 1: We did a whole ep in that day. Help write

1329
01:06:33,160 --> 01:06:33,840
Speaker 1: all the songs.

1330
01:06:34,200 --> 01:06:38,040
Speaker 5: I mixed everything, myself, recorded everything, released it and landed

1331
01:06:38,120 --> 01:06:41,080
Speaker 5: on a decent side playlist. Start moving, start building her

1332
01:06:41,120 --> 01:06:43,600
Speaker 5: buzz and her energy snooped all reposted. The Lion said,

1333
01:06:43,640 --> 01:06:45,840
Speaker 5: way before he even knew who I was, just off

1334
01:06:45,920 --> 01:06:48,680
Speaker 5: that work. I put so much time, investment, energy and

1335
01:06:48,760 --> 01:06:51,360
Speaker 5: money and work into her because I seen it and

1336
01:06:51,480 --> 01:06:53,440
Speaker 5: I felt it, and as a real she tried. She

1337
01:06:53,560 --> 01:06:55,720
Speaker 5: whipped me on tiny desk from me and it's like

1338
01:06:55,800 --> 01:06:59,280
Speaker 5: I never I just have to. When I see something special,

1339
01:06:59,400 --> 01:07:02,160
Speaker 5: I gotta help in whatever way I can. And I

1340
01:07:02,240 --> 01:07:04,440
Speaker 5: can't do everything, but I'm always do something.

1341
01:07:05,080 --> 01:07:08,680
Speaker 2: Speaking of Tiny Desk, I want to thank you what

1342
01:07:08,840 --> 01:07:11,400
Speaker 2: I do. That's my nephew that plays saxophone for you.

1343
01:07:12,560 --> 01:07:18,520
Speaker 4: Yeah, what, that's my name. That's my nephew, Trey. You

1344
01:07:18,560 --> 01:07:20,919
Speaker 4: know what I'm saying. I mean, you know, I didn't

1345
01:07:20,920 --> 01:07:24,560
Speaker 4: say his real name out here, but but this is

1346
01:07:24,720 --> 01:07:26,520
Speaker 4: like that's family.

1347
01:07:26,680 --> 01:07:26,720
Speaker 1: Like.

1348
01:07:27,240 --> 01:07:31,200
Speaker 4: So to see him. I remember the day he picked

1349
01:07:31,240 --> 01:07:32,000
Speaker 4: up the saxophone.

1350
01:07:33,000 --> 01:07:35,600
Speaker 2: I remember his grandmama, Diane, you know what I'm saying,

1351
01:07:35,720 --> 01:07:38,840
Speaker 2: taking him and taking him to little jazz clubs and

1352
01:07:39,440 --> 01:07:42,360
Speaker 2: you know what I mean, and in him this becoming

1353
01:07:42,480 --> 01:07:44,520
Speaker 2: a career for him, you know what I'm saying.

1354
01:07:44,720 --> 01:07:48,800
Speaker 4: And to see him on Tiny Desk was like one.

1355
01:07:48,720 --> 01:07:50,920
Speaker 2: Of my proudest moments, bro, because I remember, you know,

1356
01:07:51,200 --> 01:07:52,920
Speaker 2: when they would come to LA because I was already

1357
01:07:53,000 --> 01:07:55,920
Speaker 2: out here and I remember going to like a Grammy

1358
01:07:56,000 --> 01:07:57,440
Speaker 2: camp that he played.

1359
01:07:57,160 --> 01:07:59,160
Speaker 4: In in high school.

1360
01:07:59,280 --> 01:07:59,520
Speaker 1: Wow.

1361
01:08:00,120 --> 01:08:06,560
Speaker 2: Now seeing this, it's amazing, Bro, It's amazing. Julie with

1362
01:08:06,880 --> 01:08:10,600
Speaker 2: Julie bro in a backyard, which is a whole.

1363
01:08:10,440 --> 01:08:11,640
Speaker 4: Nother legendary moment.

1364
01:08:11,760 --> 01:08:15,120
Speaker 2: Richie Rich blowing out his knee in the backyard, like

1365
01:08:15,840 --> 01:08:18,720
Speaker 2: it's crazy the things that you've been able to set

1366
01:08:18,800 --> 01:08:22,240
Speaker 2: up man and put together for the crib. One for

1367
01:08:22,360 --> 01:08:25,320
Speaker 2: yourself absolutely, but just even for the crib man, of

1368
01:08:26,479 --> 01:08:33,120
Speaker 2: how you have brought this really positive spotlight on home,

1369
01:08:33,800 --> 01:08:35,960
Speaker 2: it really means something to me, you know what I mean,

1370
01:08:36,080 --> 01:08:41,520
Speaker 2: because you know, everybody that would find out my background

1371
01:08:41,560 --> 01:08:43,640
Speaker 2: over the years would always be like, nigga, what the

1372
01:08:43,760 --> 01:08:48,320
Speaker 2: fuck when they start really finding out what I came from?

1373
01:08:48,439 --> 01:08:50,800
Speaker 2: And really what the Bay is? Right, and we know

1374
01:08:50,920 --> 01:08:52,560
Speaker 2: it because we grew up in it and you know,

1375
01:08:52,680 --> 01:08:56,519
Speaker 2: we experienced all of it. So to for me, I

1376
01:08:56,680 --> 01:09:00,960
Speaker 2: always wanted to do things in a certain manner so

1377
01:09:01,120 --> 01:09:03,800
Speaker 2: that the you know, I was a representation of a

1378
01:09:03,880 --> 01:09:08,240
Speaker 2: light that came from home because it was a lot

1379
01:09:08,360 --> 01:09:11,040
Speaker 2: of you know, a lot of shit going on right.

1380
01:09:11,200 --> 01:09:14,840
Speaker 2: So to see you now as a young artist who

1381
01:09:16,040 --> 01:09:20,560
Speaker 2: has fully brought people to your backyard and shown this

1382
01:09:20,880 --> 01:09:25,559
Speaker 2: very positive thing, man, like, I can't thank you enough.

1383
01:09:26,560 --> 01:09:29,800
Speaker 2: Like it makes me feel good to see, like you said,

1384
01:09:29,840 --> 01:09:33,600
Speaker 2: people flying from around the world, artists that we never like.

1385
01:09:34,040 --> 01:09:34,160
Speaker 3: Bro.

1386
01:09:35,040 --> 01:09:38,479
Speaker 2: We know what cash money note none to the two

1387
01:09:38,680 --> 01:09:43,720
Speaker 2: thousand men to the Bay Area, oh god. And we

1388
01:09:43,960 --> 01:09:48,719
Speaker 2: know about that legendary concert that got turned upside down

1389
01:09:49,680 --> 01:09:51,600
Speaker 2: back in the days. You know what I'm saying to

1390
01:09:51,840 --> 01:09:54,920
Speaker 2: now him being in your backyard and it being so

1391
01:09:55,160 --> 01:09:57,000
Speaker 2: much love and appreciation.

1392
01:09:57,400 --> 01:10:01,280
Speaker 1: And what's crazy is people don't understand like the sacrifice

1393
01:10:01,320 --> 01:10:04,439
Speaker 1: it takes to make culture happen and represent it in

1394
01:10:04,520 --> 01:10:04,960
Speaker 1: this way.

1395
01:10:05,120 --> 01:10:07,280
Speaker 5: I love it so much. Like Juvie was in the

1396
01:10:07,360 --> 01:10:11,599
Speaker 5: backyard because they was coming to Frisco, and I was like, man,

1397
01:10:12,680 --> 01:10:17,120
Speaker 5: I told his manager, shout out to dame manager. I said,

1398
01:10:17,680 --> 01:10:19,680
Speaker 5: I'll do the Frisco show with you. You could throw

1399
01:10:19,760 --> 01:10:22,439
Speaker 5: me on the bill. I don't need no money, just

1400
01:10:22,520 --> 01:10:26,120
Speaker 5: have Juvie come to my backyard. I do shows at home,

1401
01:10:26,160 --> 01:10:28,759
Speaker 5: and I could make you know what I make easy.

1402
01:10:28,920 --> 01:10:31,640
Speaker 5: But it was like sacrifice that because I know this

1403
01:10:31,840 --> 01:10:34,719
Speaker 5: moment is special. Just give me that, and we would

1404
01:10:34,760 --> 01:10:36,639
Speaker 5: end up rocking and selling out midway.

1405
01:10:36,720 --> 01:10:37,160
Speaker 1: You feel me.

1406
01:10:37,200 --> 01:10:39,240
Speaker 5: I didn't get no paper from that because it didn't

1407
01:10:39,280 --> 01:10:41,680
Speaker 5: matter because I knew what we was gonna build. But

1408
01:10:41,920 --> 01:10:44,920
Speaker 5: just for these cultural moments to exist, it's like I

1409
01:10:45,080 --> 01:10:47,280
Speaker 5: put whatever I got to put on the line so

1410
01:10:47,400 --> 01:10:49,760
Speaker 5: people could have experienced this. Because we don't have one

1411
01:10:49,840 --> 01:10:52,360
Speaker 5: on six in Park no more. We don't have Rap City.

1412
01:10:52,439 --> 01:10:52,920
Speaker 1: The basement.

1413
01:10:53,200 --> 01:10:55,880
Speaker 5: We don't have nothing that truly represents us and our

1414
01:10:55,960 --> 01:10:58,640
Speaker 5: culture and how we be outside. You can't look on

1415
01:10:58,800 --> 01:11:02,479
Speaker 5: TV now and see us not in our form. You

1416
01:11:02,520 --> 01:11:04,800
Speaker 5: can see us fighting and shouting and doing and all

1417
01:11:04,840 --> 01:11:06,960
Speaker 5: this other shit, but you can't see us in our

1418
01:11:07,120 --> 01:11:11,880
Speaker 5: form being godly and right, how we rocked, why we

1419
01:11:12,120 --> 01:11:13,439
Speaker 5: were bringing it back.

1420
01:11:15,200 --> 01:11:15,960
Speaker 4: You've brought it back.

1421
01:11:16,840 --> 01:11:19,160
Speaker 2: You brought it back, and not even just even bringing

1422
01:11:19,200 --> 01:11:21,200
Speaker 2: it back like you've You've brought just like I said,

1423
01:11:21,240 --> 01:11:23,880
Speaker 2: a different light, you know what I mean. Like people

1424
01:11:23,960 --> 01:11:27,759
Speaker 2: that come from my generation and era of the Bay Area,

1425
01:11:28,560 --> 01:11:30,559
Speaker 2: there were a lot of artists who wouldn't even come

1426
01:11:30,640 --> 01:11:35,240
Speaker 2: to the Bay They would skipping over because shit was happening.

1427
01:11:35,720 --> 01:11:37,679
Speaker 4: Niggas was trying to get out of them. The niggas

1428
01:11:37,720 --> 01:11:42,599
Speaker 4: are coming to your backyard, Brofferent. You know it takes

1429
01:11:42,640 --> 01:11:43,439
Speaker 4: to get a nigga to.

1430
01:11:43,400 --> 01:11:46,720
Speaker 1: Come to your crib on God, we don't go to

1431
01:11:46,840 --> 01:11:51,280
Speaker 1: parties at houses. What we ain't going at your house?

1432
01:11:53,479 --> 01:11:54,160
Speaker 4: You know what I'm saying.

1433
01:11:55,280 --> 01:11:57,760
Speaker 2: So for you to be able to establish that man

1434
01:11:57,920 --> 01:12:01,439
Speaker 2: and make people feel so comfortable and feel like they

1435
01:12:01,479 --> 01:12:03,360
Speaker 2: were a part of it and they're part of your family,

1436
01:12:03,920 --> 01:12:05,519
Speaker 2: you know, what I mean. Like, I watched the clips

1437
01:12:05,560 --> 01:12:07,519
Speaker 2: of like you and your Mama in the garage, Bro,

1438
01:12:08,120 --> 01:12:10,720
Speaker 2: I've seen it. I've watched y'all talk about how y'all

1439
01:12:10,720 --> 01:12:13,320
Speaker 2: had to get the press machines, and I'm like, Oh,

1440
01:12:13,439 --> 01:12:17,400
Speaker 2: this is amazing, this is amazing. You talking about your

1441
01:12:17,479 --> 01:12:19,400
Speaker 2: daddy was hustling back in the day, like the whole

1442
01:12:20,160 --> 01:12:23,240
Speaker 2: I get it. I understand it, Bro, I get it.

1443
01:12:23,680 --> 01:12:29,639
Speaker 2: And You've brought the world to your crib man man.

1444
01:12:30,360 --> 01:12:32,599
Speaker 5: And that was my goal, Like, I just wanted people

1445
01:12:32,640 --> 01:12:35,680
Speaker 5: to be able to witness humans in a way that

1446
01:12:35,800 --> 01:12:38,080
Speaker 5: we see them and interact with him every day. I'm

1447
01:12:38,120 --> 01:12:42,680
Speaker 5: a regular, everyday nigga like you. I'm somebody you can

1448
01:12:42,760 --> 01:12:45,400
Speaker 5: go outside and see somebody just like And I just

1449
01:12:45,479 --> 01:12:48,960
Speaker 5: felt like that representation was lacking. It was like, where's

1450
01:12:49,040 --> 01:12:51,640
Speaker 5: all the regular niggas that I grew up around that

1451
01:12:51,760 --> 01:12:52,120
Speaker 5: I see?

1452
01:12:52,160 --> 01:12:52,880
Speaker 4: Where's the good time?

1453
01:12:53,000 --> 01:12:53,479
Speaker 1: Where is that?

1454
01:12:54,080 --> 01:12:54,320
Speaker 4: You know?

1455
01:12:54,680 --> 01:12:59,280
Speaker 5: If you have kids there demo five to sixty five

1456
01:13:00,040 --> 01:13:02,080
Speaker 5: don't exist. You can't go to no other hip hop

1457
01:13:02,160 --> 01:13:04,840
Speaker 5: show and get people from five to sixty five of

1458
01:13:05,000 --> 01:13:08,800
Speaker 5: all different races. I don't have a core demographic. You

1459
01:13:08,920 --> 01:13:11,240
Speaker 5: go on to one of my shows, you're gonna it

1460
01:13:11,360 --> 01:13:14,559
Speaker 5: looked like it's like what the hell the world? Five

1461
01:13:14,640 --> 01:13:18,799
Speaker 5: to sixty five every race, Congra.

1462
01:13:19,360 --> 01:13:23,560
Speaker 3: You're elevating, like you're elevating the stock and positivity and

1463
01:13:24,600 --> 01:13:29,320
Speaker 3: doing things the right way. Like it's it's not that

1464
01:13:29,439 --> 01:13:32,880
Speaker 3: you're by yourself, it's that people have been afraid to

1465
01:13:33,040 --> 01:13:38,439
Speaker 3: be it and you're leading the charge. You're giving. You're

1466
01:13:38,520 --> 01:13:42,080
Speaker 3: giving those people, those creatives, even those businessmen and women

1467
01:13:42,439 --> 01:13:44,760
Speaker 3: you're giving. You're giving them the hope that they need.

1468
01:13:44,840 --> 01:13:47,760
Speaker 3: You're giving them the gas that they need to step

1469
01:13:47,880 --> 01:13:52,840
Speaker 3: out into the forefront. People want to be like yeah,

1470
01:13:52,960 --> 01:13:55,559
Speaker 3: people want to be loved, People want to be positive,

1471
01:13:57,800 --> 01:14:01,879
Speaker 3: and sometimes they just need they just need the right example.

1472
01:14:03,640 --> 01:14:04,400
Speaker 1: You need to see it.

1473
01:14:04,520 --> 01:14:05,479
Speaker 3: They need the right push.

1474
01:14:05,560 --> 01:14:07,439
Speaker 1: You have to see it. You have to see it

1475
01:14:07,520 --> 01:14:10,440
Speaker 1: in your life, like represented representative.

1476
01:14:10,560 --> 01:14:16,920
Speaker 3: And so you're galvanizing certain troops and a certain thing

1477
01:14:17,680 --> 01:14:20,880
Speaker 3: that is making this world a really cool place. Man.

1478
01:14:22,040 --> 01:14:23,880
Speaker 4: What's next for good company?

1479
01:14:27,479 --> 01:14:27,679
Speaker 3: Man?

1480
01:14:27,720 --> 01:14:31,559
Speaker 5: We did our first like we're throwing festivals next year.

1481
01:14:31,640 --> 01:14:33,880
Speaker 5: So this year for my birthday, I was able to

1482
01:14:33,960 --> 01:14:36,639
Speaker 5: do Solona County Fairgrounds, which is the fairgrounds at my home.

1483
01:14:36,720 --> 01:14:38,640
Speaker 5: They haven't had a hip hop show there since the

1484
01:14:38,720 --> 01:14:42,360
Speaker 5: eighties and nineties, Like this was the first time that

1485
01:14:42,479 --> 01:14:44,920
Speaker 5: we had people in there in that capacity, and now

1486
01:14:44,960 --> 01:14:47,559
Speaker 5: it's kind of opened the door. I've been really working

1487
01:14:47,640 --> 01:14:50,639
Speaker 5: with my city, meeting with city managers, meeting with the police,

1488
01:14:50,720 --> 01:14:53,160
Speaker 5: meeting with the fire, meeting with the council, like I

1489
01:14:53,240 --> 01:14:55,120
Speaker 5: had a council meeting at my house for all the

1490
01:14:55,280 --> 01:14:59,200
Speaker 5: upcoming council members, Like I'm really integrated in my city.

1491
01:15:00,080 --> 01:15:02,880
Speaker 5: Goal next year, I'm doing even more residencies. I'm home

1492
01:15:03,200 --> 01:15:06,559
Speaker 5: all year for the most part, just building that community there,

1493
01:15:06,720 --> 01:15:10,160
Speaker 5: having people come in so we can experience what I've

1494
01:15:10,200 --> 01:15:12,720
Speaker 5: been able to experience. When I come to LA I

1495
01:15:12,880 --> 01:15:14,600
Speaker 5: usually think I was gonna have to move because I

1496
01:15:14,640 --> 01:15:17,800
Speaker 5: didn't have infrastructure. So I'm building all the infrastructure so

1497
01:15:17,920 --> 01:15:20,120
Speaker 5: all of our artists can come back home and we

1498
01:15:20,200 --> 01:15:22,880
Speaker 5: can still get the same reverence and respect and still

1499
01:15:22,960 --> 01:15:25,320
Speaker 5: get the same opportunities, but we could do it at home.

1500
01:15:25,520 --> 01:15:28,920
Speaker 5: So my goal is really just we're building all of

1501
01:15:29,000 --> 01:15:30,920
Speaker 5: that at the spot. I just wake up every day

1502
01:15:30,960 --> 01:15:33,160
Speaker 5: and I do my work, and whatever comes from that

1503
01:15:33,720 --> 01:15:34,280
Speaker 5: I accept.

1504
01:15:34,400 --> 01:15:37,240
Speaker 1: You know, I don't. I don't really dream too far ahead.

1505
01:15:38,479 --> 01:15:41,800
Speaker 2: No, that's great, bro, You really, you created your own residency.

1506
01:15:42,800 --> 01:15:47,400
Speaker 2: At your residence, it's everybody trying to get to Vegas.

1507
01:15:48,720 --> 01:15:54,960
Speaker 1: I'm going to be heard, and it was beautiful about

1508
01:15:55,000 --> 01:15:55,639
Speaker 1: what we built.

1509
01:15:55,800 --> 01:15:58,240
Speaker 5: Like all of our tickets is offer base, right, So

1510
01:15:59,240 --> 01:16:02,000
Speaker 5: I never wanted to charge people a certain That's why

1511
01:16:02,000 --> 01:16:03,920
Speaker 5: it'd be hard for me to do like the deals

1512
01:16:04,040 --> 01:16:06,439
Speaker 5: with certain shows, because I never wanted to tax people

1513
01:16:06,520 --> 01:16:10,160
Speaker 5: for an experience that was priceless. So when I started

1514
01:16:10,240 --> 01:16:13,000
Speaker 5: offer base, my average ticket price started at like seven

1515
01:16:13,040 --> 01:16:15,960
Speaker 5: dollars ten and it's just slowly scaled up and up.

1516
01:16:16,040 --> 01:16:18,120
Speaker 5: You know, there's gonna be a point to where it's

1517
01:16:18,160 --> 01:16:20,759
Speaker 5: so in demand. And I don't scale up in venue.

1518
01:16:20,880 --> 01:16:23,559
Speaker 5: I keep doing small venues, like I sold out fonder

1519
01:16:23,680 --> 01:16:25,439
Speaker 5: like two years ago, and I never went back to

1520
01:16:25,479 --> 01:16:27,759
Speaker 5: a thousand plus cap so I keep it small.

1521
01:16:27,880 --> 01:16:29,920
Speaker 4: So people, what type of venues do you like to

1522
01:16:30,000 --> 01:16:31,920
Speaker 4: do as far as like cap wise.

1523
01:16:32,160 --> 01:16:35,559
Speaker 5: For two fifty three hundred, because I could really build

1524
01:16:35,680 --> 01:16:38,720
Speaker 5: a certain intimacy. Five be cool too, But I can

1525
01:16:38,800 --> 01:16:41,519
Speaker 5: really build a certain intimacy how I do my show,

1526
01:16:41,840 --> 01:16:44,280
Speaker 5: and I could see everybody and I could speak to everyone.

1527
01:16:44,360 --> 01:16:46,479
Speaker 5: When it gets beyond that, it's just hard for me

1528
01:16:46,600 --> 01:16:50,080
Speaker 5: to really be able to give everyone the experience.

1529
01:16:49,560 --> 01:16:50,680
Speaker 1: How I like to give them.

1530
01:16:50,680 --> 01:16:52,400
Speaker 4: You start looking at the exersign.

1531
01:16:52,280 --> 01:16:55,320
Speaker 5: Right right, it'd be too much. So I love the

1532
01:16:55,400 --> 01:16:59,400
Speaker 5: intimate shows because it's real. Everyone who leads really feel

1533
01:16:59,479 --> 01:17:01,519
Speaker 5: like they had a moment with me, and I pulled

1534
01:17:01,520 --> 01:17:03,800
Speaker 5: people on stage and give testimonies, and I give some

1535
01:17:03,880 --> 01:17:05,400
Speaker 5: people chances to wrap and sing.

1536
01:17:05,880 --> 01:17:07,559
Speaker 1: It's just a different style of community.

1537
01:17:07,600 --> 01:17:09,720
Speaker 5: I've been able to build through that, so I've been

1538
01:17:09,800 --> 01:17:12,439
Speaker 5: trying to keep it there, and it's built a demand

1539
01:17:12,560 --> 01:17:14,840
Speaker 5: within the price to where it's like, you know, I

1540
01:17:15,000 --> 01:17:17,240
Speaker 5: never wanted to charge people crazy, but with the offer

1541
01:17:17,320 --> 01:17:19,560
Speaker 5: based system, some people just come straight in. They like,

1542
01:17:19,680 --> 01:17:21,800
Speaker 5: I want one hundred and fifty four a ticket, and

1543
01:17:21,920 --> 01:17:25,200
Speaker 5: it's like, that was my dream to be like a

1544
01:17:25,360 --> 01:17:27,960
Speaker 5: top tier artist that's worth that. But I never want

1545
01:17:27,960 --> 01:17:30,599
Speaker 5: to attack somebody that. So it's like I do shows

1546
01:17:30,640 --> 01:17:32,400
Speaker 5: and some people get in for ten dollars and some

1547
01:17:32,479 --> 01:17:34,759
Speaker 5: people pay one thousand dollars, and it's such a beautiful

1548
01:17:34,800 --> 01:17:37,400
Speaker 5: thing because the people who pay a thousand don't have

1549
01:17:37,520 --> 01:17:40,400
Speaker 5: an issue with it because they know their thousand dollars

1550
01:17:40,479 --> 01:17:42,599
Speaker 5: allow somebody to get in here for one dollar.

1551
01:17:42,960 --> 01:17:43,559
Speaker 1: I had to show.

1552
01:17:43,600 --> 01:17:45,720
Speaker 5: One time, I passed the mic around and Bro was like, man,

1553
01:17:45,800 --> 01:17:47,320
Speaker 5: I paid one dollar to get in this show. I'm

1554
01:17:47,320 --> 01:17:49,639
Speaker 5: going through the roughest time in my life. I would

1555
01:17:49,680 --> 01:17:51,840
Speaker 5: have never been able to see nobody else for a dollar.

1556
01:17:52,600 --> 01:17:52,840
Speaker 3: Wow.

1557
01:17:53,400 --> 01:17:56,479
Speaker 1: And it just was like I can never change that,

1558
01:17:56,880 --> 01:17:58,840
Speaker 1: Like that's what makes it so special. It's like I

1559
01:17:58,920 --> 01:18:01,240
Speaker 1: can't do everyone for a dollar, but I get to

1560
01:18:01,360 --> 01:18:03,719
Speaker 1: integrate those in. I get to do a big melting

1561
01:18:03,800 --> 01:18:06,160
Speaker 1: pot of people who are never getting experienced. When I

1562
01:18:06,280 --> 01:18:08,519
Speaker 1: was young coming up, I didn't go to live.

1563
01:18:08,400 --> 01:18:11,679
Speaker 5: Shows, right, I didn't get I didn't get those experiences

1564
01:18:11,720 --> 01:18:14,160
Speaker 5: of opportunities. But I get people that chance now to

1565
01:18:14,560 --> 01:18:17,080
Speaker 5: maybe experience something that might be life changing for amount

1566
01:18:17,160 --> 01:18:18,760
Speaker 5: that makes sense for them in their life.

1567
01:18:19,200 --> 01:18:25,719
Speaker 2: But you're you are a real representation as a child

1568
01:18:25,760 --> 01:18:31,160
Speaker 2: of hip hop. Yeah because j Cole Dollar, the Dream,

1569
01:18:32,560 --> 01:18:33,800
Speaker 2: Nipsey Hustle, Proud to Pay.

1570
01:18:33,960 --> 01:18:34,160
Speaker 3: Yeah.

1571
01:18:35,040 --> 01:18:38,000
Speaker 2: Like these are things that have been that that that

1572
01:18:38,120 --> 01:18:44,280
Speaker 2: were started and implemented that you have grown into your

1573
01:18:44,400 --> 01:18:46,439
Speaker 2: own brand. Is that that is a part of you

1574
01:18:46,760 --> 01:18:50,160
Speaker 2: are and are even you know Ryan Leslie with superphone

1575
01:18:50,200 --> 01:18:52,760
Speaker 2: where people could call him, you know what I mean?

1576
01:18:53,439 --> 01:18:56,240
Speaker 2: Like all of the things that we've seen over time

1577
01:18:56,479 --> 01:18:59,080
Speaker 2: you've implemented all of those into your brand and your

1578
01:18:59,120 --> 01:19:04,479
Speaker 2: business plan of really touching the people, of really touching

1579
01:19:04,560 --> 01:19:09,360
Speaker 2: the people, Bro, Like you said, for someone one person

1580
01:19:09,439 --> 01:19:12,680
Speaker 2: in the crowd to in a sense, man, take care

1581
01:19:12,720 --> 01:19:16,560
Speaker 2: of the tickets for people another ten twenty people in

1582
01:19:16,640 --> 01:19:19,200
Speaker 2: the crowd because they can they can afford it. But

1583
01:19:19,320 --> 01:19:21,080
Speaker 2: then then those other people that are just like Bro,

1584
01:19:21,120 --> 01:19:22,280
Speaker 2: I wouldn't have been able to see you.

1585
01:19:22,760 --> 01:19:24,080
Speaker 4: It's amazing, Bro.

1586
01:19:24,800 --> 01:19:29,280
Speaker 5: And it's just like I've really taken everything that once

1587
01:19:29,400 --> 01:19:32,960
Speaker 5: worked on the block and just added technology and infrastructure

1588
01:19:33,000 --> 01:19:35,320
Speaker 5: around it. When we're younger, it's like, hey, this is

1589
01:19:35,320 --> 01:19:37,519
Speaker 5: for twenty end, bro, Like, oh I only got fifteen,

1590
01:19:37,640 --> 01:19:38,280
Speaker 5: give me fifteen.

1591
01:19:38,360 --> 01:19:39,040
Speaker 4: Give me fifteen.

1592
01:19:39,280 --> 01:19:41,000
Speaker 5: But next time you see you here gonna be like, man,

1593
01:19:41,040 --> 01:19:43,920
Speaker 5: I appreciate you for getting me right here fifty you

1594
01:19:44,040 --> 01:19:47,759
Speaker 5: feel me after Trunk still works, Everything that once worked

1595
01:19:47,920 --> 01:19:51,760
Speaker 5: still works. It's just they've convinced everybody that that has

1596
01:19:51,880 --> 01:19:54,679
Speaker 5: been rid of, and it's like that's insane. I still

1597
01:19:54,720 --> 01:19:57,479
Speaker 5: go shake hands and do physical product and I'm still outside.

1598
01:19:57,520 --> 01:20:00,559
Speaker 5: That's still work when people want what you got. Yeah,

1599
01:20:01,000 --> 01:20:03,200
Speaker 5: So the people who like who ain't out there doing it.

1600
01:20:03,280 --> 01:20:06,240
Speaker 5: No moments like no, you don't stop. You don't stop

1601
01:20:06,360 --> 01:20:09,040
Speaker 5: that part like at the digital aspect, but still get

1602
01:20:09,080 --> 01:20:11,280
Speaker 5: out there. These people came to see you and you

1603
01:20:11,400 --> 01:20:12,840
Speaker 5: hiding backstage the whole show.

1604
01:20:13,400 --> 01:20:16,800
Speaker 1: How that makes sense? You know, you really have to.

1605
01:20:17,000 --> 01:20:19,040
Speaker 5: You gotta get back to their roots if you want

1606
01:20:19,160 --> 01:20:20,240
Speaker 5: something that's rooted.

1607
01:20:20,640 --> 01:20:24,200
Speaker 2: Because if you're a star, you're a star regardless. You're

1608
01:20:24,200 --> 01:20:26,320
Speaker 2: a star regardless, it don't matter if you are a

1609
01:20:26,439 --> 01:20:28,720
Speaker 2: hitting star or somebody who's shaking every hand. And the

1610
01:20:29,200 --> 01:20:32,680
Speaker 2: person that showed me that with him, you know what

1611
01:20:32,680 --> 01:20:35,840
Speaker 2: I mean. If you go back on our careers. Tank

1612
01:20:36,000 --> 01:20:38,479
Speaker 2: was already tanked before I started working with him and

1613
01:20:38,560 --> 01:20:40,960
Speaker 2: managing him and being a part of the business with him.

1614
01:20:41,479 --> 01:20:45,360
Speaker 2: And I used to just remember, I'm like, Yo, this

1615
01:20:45,520 --> 01:20:49,200
Speaker 2: nigga really shaking every hand, he's really signing every autograph,

1616
01:20:49,800 --> 01:20:52,720
Speaker 2: he's really taking every picture, and Nigga, we gotta get

1617
01:20:52,760 --> 01:20:53,240
Speaker 2: on this flight.

1618
01:20:55,080 --> 01:20:57,120
Speaker 4: And every now and then I have to nudge him, like.

1619
01:20:58,840 --> 01:21:02,519
Speaker 2: The door door, but the people, but the people on God,

1620
01:21:02,760 --> 01:21:06,559
Speaker 2: but the people right, And it never dimmed his light.

1621
01:21:06,920 --> 01:21:08,880
Speaker 4: It actually brought a brighter light to him.

1622
01:21:08,920 --> 01:21:12,200
Speaker 2: In my opinion, right where you have these certain artists

1623
01:21:12,360 --> 01:21:15,439
Speaker 2: that think in their mind they can't see me, or

1624
01:21:15,520 --> 01:21:17,080
Speaker 2: they got to drive me up to the plane and

1625
01:21:17,160 --> 01:21:17,719
Speaker 2: then they got.

1626
01:21:17,680 --> 01:21:19,160
Speaker 1: To put me on the plane after.

1627
01:21:19,240 --> 01:21:25,880
Speaker 2: Everybody's a ridiculous and it's like, actually, you know the

1628
01:21:25,960 --> 01:21:29,120
Speaker 2: flight attendant, it is treating him better because he spoke to.

1629
01:21:29,160 --> 01:21:32,920
Speaker 4: Her, you know what I mean? Or are they wait

1630
01:21:33,000 --> 01:21:34,639
Speaker 4: on that this week? Maketure?

1631
01:21:34,680 --> 01:21:35,560
Speaker 1: Want you get off this?

1632
01:21:36,200 --> 01:21:38,120
Speaker 4: Yeah, let's justlte. It's all good.

1633
01:21:38,600 --> 01:21:38,720
Speaker 1: Bro.

1634
01:21:39,240 --> 01:21:43,439
Speaker 5: When we get people back conditioned to like humanity, it's like, yeah,

1635
01:21:43,520 --> 01:21:46,040
Speaker 5: you could be famous and all that, but you're a human, bro,

1636
01:21:46,760 --> 01:21:49,040
Speaker 5: You're a human. Like, let's let's get on the basis

1637
01:21:49,160 --> 01:21:52,200
Speaker 5: level of that. Let's just let's be on that first.

1638
01:21:52,560 --> 01:21:54,280
Speaker 5: Then you know, you could be everything else, but on

1639
01:21:54,400 --> 01:21:56,439
Speaker 5: the on the check and work box, Like, let's just

1640
01:21:56,560 --> 01:21:57,519
Speaker 5: be human first.

1641
01:21:57,760 --> 01:21:59,360
Speaker 1: It ain't no way. You walked in there and you

1642
01:21:59,439 --> 01:22:01,280
Speaker 1: walk right pack ask him and you see him there.

1643
01:22:02,040 --> 01:22:06,880
Speaker 1: You can't be that big. We're the same height. You

1644
01:22:07,000 --> 01:22:08,759
Speaker 1: feel me like, you gotta be human?

1645
01:22:20,520 --> 01:22:26,720
Speaker 4: Yeah, nah, I love it, bro, I love it well.

1646
01:22:26,800 --> 01:22:28,720
Speaker 1: We got yeah yeah.

1647
01:22:37,040 --> 01:22:45,360
Speaker 3: Brother Larussell, Brother Larussell, what you're doing is amazing out

1648
01:22:45,400 --> 01:22:49,320
Speaker 3: here in these streets. Some would call it Superman, it's

1649
01:22:49,360 --> 01:22:56,720
Speaker 3: the Superman music. You're a brand man, you're a business man,

1650
01:22:59,640 --> 01:23:01,479
Speaker 3: but you a gift that hard. I want to know

1651
01:23:01,760 --> 01:23:08,160
Speaker 3: some of the music that has inspired you along the way.

1652
01:23:10,000 --> 01:23:13,720
Speaker 3: Here we call that show what we call it.

1653
01:23:16,400 --> 01:23:17,919
Speaker 4: Top fun.

1654
01:23:20,800 --> 01:23:26,240
Speaker 1: Your top five, yea, come on, top five.

1655
01:23:29,320 --> 01:23:32,680
Speaker 4: You're tough on me, easing.

1656
01:23:35,120 --> 01:23:35,559
Speaker 1: Worry.

1657
01:23:38,840 --> 01:23:43,519
Speaker 4: We got to know though, you go get all this

1658
01:23:43,760 --> 01:24:01,559
Speaker 4: shows a co you.

1659
01:24:19,000 --> 01:24:26,280
Speaker 3: Brother Larrussell, your top five R and B singers.

1660
01:24:30,640 --> 01:24:33,519
Speaker 5: I don't necessarily have a top five, but I'm gonna

1661
01:24:33,560 --> 01:24:38,639
Speaker 5: give five that's been really impactful on my journey. I'm

1662
01:24:38,640 --> 01:24:44,720
Speaker 5: gonna go like Jennings, that album must be nice and

1663
01:24:44,840 --> 01:24:46,479
Speaker 5: stick up kids, and she got you.

1664
01:24:46,640 --> 01:24:48,000
Speaker 1: I know that whole a you.

1665
01:24:49,560 --> 01:24:55,479
Speaker 3: He appreciate this God absolutely that album.

1666
01:24:56,800 --> 01:24:57,479
Speaker 4: It means something.

1667
01:24:57,720 --> 01:25:01,439
Speaker 5: It means something and this life. If you're watching this,

1668
01:25:02,479 --> 01:25:08,680
Speaker 5: forget the desk, come to the backyard, come to We're

1669
01:25:08,720 --> 01:25:12,560
Speaker 5: gonna give you that moment that is deserving that you

1670
01:25:12,840 --> 01:25:14,920
Speaker 5: that you earned it, your workfow and it's gonna be

1671
01:25:15,040 --> 01:25:18,240
Speaker 5: so culturally representative. Come to the yard and play with

1672
01:25:18,360 --> 01:25:23,200
Speaker 5: our homies and just we need that. Outside of that

1673
01:25:23,720 --> 01:25:27,680
Speaker 5: t paying three Rings album, hmmm.

1674
01:25:27,680 --> 01:25:29,480
Speaker 3: They don't give his credit.

1675
01:25:31,960 --> 01:25:33,759
Speaker 4: Paying a bad.

1676
01:25:33,680 --> 01:25:40,920
Speaker 5: Man, from the songwriting to the singing to the performance.

1677
01:25:39,000 --> 01:25:41,600
Speaker 1: And let's lead. Let's lead a performing and go to

1678
01:25:41,800 --> 01:25:43,960
Speaker 1: just human. I was on the road with pain.

1679
01:25:44,160 --> 01:25:46,960
Speaker 5: I see him going to these places in Greek and speak.

1680
01:25:47,160 --> 01:25:50,200
Speaker 5: I see him walking to his hotel through the street as.

1681
01:25:50,040 --> 01:25:56,639
Speaker 1: A human just and you can't. It's just different. I'm

1682
01:25:56,640 --> 01:25:57,000
Speaker 1: gonna go.

1683
01:25:59,320 --> 01:26:03,920
Speaker 5: Lauren Hill mis Education, one of the greatest albums ever,

1684
01:26:04,600 --> 01:26:10,439
Speaker 5: one of the greatest writers ever. I gotta go, Michael Jackson,

1685
01:26:11,120 --> 01:26:17,599
Speaker 5: you do, you gotta go Michael Jackson. And then I'm

1686
01:26:17,640 --> 01:26:21,880
Speaker 5: gonna go. I'm gonna go Oldest Reading because sitting on

1687
01:26:21,920 --> 01:26:24,439
Speaker 5: the Dock of the Bay is one of my favorite

1688
01:26:24,479 --> 01:26:24,920
Speaker 5: songs ever.

1689
01:26:26,360 --> 01:26:32,280
Speaker 3: Mm hmm, interesting young man. Yeah, ready, come on like that? Yeah, okay,

1690
01:26:32,920 --> 01:26:34,839
Speaker 3: your top five R and B songs.

1691
01:26:37,320 --> 01:26:39,080
Speaker 1: It could all be so simple.

1692
01:26:40,240 --> 01:26:40,479
Speaker 3: You know.

1693
01:26:42,800 --> 01:26:44,080
Speaker 4: You'd rather make it off.

1694
01:26:45,479 --> 01:26:50,320
Speaker 5: Amy Winehouse mm hmmm back to black Yeah yeah yeah,

1695
01:26:50,840 --> 01:26:55,679
Speaker 5: Amy wine House tears dry on their own. M life

1696
01:26:55,800 --> 01:27:00,760
Speaker 5: Jennings must be nice. And then I'm gonna do Joh,

1697
01:27:01,479 --> 01:27:07,759
Speaker 5: I'm not letting out, Yeah.

1698
01:27:08,120 --> 01:27:13,040
Speaker 1: Yeah, Joh. We need you in the yard to the yard. Yeah,

1699
01:27:13,360 --> 01:27:14,880
Speaker 1: I've been trying to go get all.

1700
01:27:14,920 --> 01:27:18,240
Speaker 3: All come on that's my guy.

1701
01:27:18,720 --> 01:27:19,479
Speaker 1: Yeah, I love you.

1702
01:27:20,600 --> 01:27:21,400
Speaker 3: I like what you're doing.

1703
01:27:25,880 --> 01:27:31,160
Speaker 4: Oh yeah, yeah, we.

1704
01:27:31,280 --> 01:27:33,960
Speaker 3: Ain't saying no names, Scott, I ain't saying no names.

1705
01:27:34,400 --> 01:27:37,080
Speaker 3: I ain't saying no names. I ain't saying no names

1706
01:27:37,160 --> 01:27:42,040
Speaker 3: for you. Was who used what you need? Don't say

1707
01:27:42,160 --> 01:27:46,280
Speaker 3: she ain't saying no names.

1708
01:27:54,560 --> 01:27:55,960
Speaker 4: You're gonna break that damn keyboard.

1709
01:27:56,880 --> 01:27:57,439
Speaker 3: Get another one.

1710
01:28:00,160 --> 01:28:02,040
Speaker 4: So we had a very important part of the show. Bro.

1711
01:28:04,000 --> 01:28:06,559
Speaker 2: The segment is called I Ain't Saying No Names, where

1712
01:28:06,560 --> 01:28:09,479
Speaker 2: you tell us a story funny or fucked up? Are

1713
01:28:09,520 --> 01:28:12,280
Speaker 2: funny and fucked up? The only rule to the game

1714
01:28:12,360 --> 01:28:13,479
Speaker 2: is you can't say no names.

1715
01:28:16,240 --> 01:28:18,320
Speaker 1: I feel like every time you get put in situations

1716
01:28:18,400 --> 01:28:20,280
Speaker 1: like this, like everything just kind of go out.

1717
01:28:20,479 --> 01:28:23,479
Speaker 3: Yeah yeah, hm hmm.

1718
01:28:23,680 --> 01:28:28,400
Speaker 4: Don't worry, we'll edit. We won't give you the clock.

1719
01:28:29,200 --> 01:28:29,599
Speaker 1: Mm hmm.

1720
01:28:31,280 --> 01:28:31,320
Speaker 4: Mo.

1721
01:28:31,479 --> 01:28:31,639
Speaker 3: Man.

1722
01:28:31,720 --> 01:28:33,760
Speaker 2: Some of these some of these you know, these travels,

1723
01:28:34,080 --> 01:28:41,439
Speaker 2: these these offers. You know, somebody that walked past you.

1724
01:28:44,080 --> 01:28:46,680
Speaker 1: It got like an industry story or just like it's

1725
01:28:46,760 --> 01:28:49,000
Speaker 1: up to you. It's you got something.

1726
01:28:49,320 --> 01:28:53,200
Speaker 5: Just yesterday, we was moving around all day and my driver, Tito,

1727
01:28:53,600 --> 01:28:55,720
Speaker 5: the cool ass nigga, we met him on our trials here.

1728
01:28:55,840 --> 01:29:01,720
Speaker 1: Oh my driver r were moving around and we come

1729
01:29:01,760 --> 01:29:03,720
Speaker 1: out the building and hop in a truck and I'm like,

1730
01:29:03,840 --> 01:29:10,040
Speaker 1: what the fuck is that? He was like, it's the food.

1731
01:29:10,240 --> 01:29:13,479
Speaker 1: It's the food. And we looking around the car. There's

1732
01:29:13,520 --> 01:29:15,720
Speaker 1: no food in the car, and we were just like

1733
01:29:15,920 --> 01:29:17,479
Speaker 1: the food that came out your ass.

1734
01:29:18,320 --> 01:29:19,240
Speaker 4: It was.

1735
01:29:19,520 --> 01:29:24,040
Speaker 5: It was like the worst male possible. Like Mally was

1736
01:29:24,160 --> 01:29:27,560
Speaker 5: behind me and his old face was like, what the

1737
01:29:27,720 --> 01:29:28,320
Speaker 5: fuck is that?

1738
01:29:28,800 --> 01:29:31,320
Speaker 1: That was like some recently funny ship that just had

1739
01:29:31,400 --> 01:29:31,760
Speaker 1: us dead.

1740
01:29:31,920 --> 01:29:35,040
Speaker 4: So blamed the imaginary food that food said it was

1741
01:29:35,120 --> 01:29:35,599
Speaker 4: the food.

1742
01:29:35,680 --> 01:29:42,120
Speaker 1: There was no food in the truck, just just it

1743
01:29:42,240 --> 01:29:44,720
Speaker 1: was the wind. Guys rolled up.

1744
01:29:44,680 --> 01:29:46,880
Speaker 4: And give me a couple of minutes. Guys, don't get

1745
01:29:46,920 --> 01:29:48,559
Speaker 4: in he himself.

1746
01:29:51,479 --> 01:29:52,640
Speaker 1: Yeah, we had to go in on that.

1747
01:29:56,000 --> 01:29:56,080
Speaker 4: Bro.

1748
01:29:57,800 --> 01:29:59,200
Speaker 1: Hold are you thirty?

1749
01:29:59,280 --> 01:30:05,120
Speaker 3: I just turned thirty, young legend, Come on, young legend, pioneer.

1750
01:30:07,360 --> 01:30:11,920
Speaker 3: And you you're you're you're you're building, you're trailblazing, bro.

1751
01:30:12,560 --> 01:30:17,840
Speaker 3: And it's admirable at your age, your wisdom and your

1752
01:30:17,920 --> 01:30:22,240
Speaker 3: understanding even beyond that, your application not just saying a

1753
01:30:22,360 --> 01:30:27,439
Speaker 3: thing but doing a thing and and leading by example,

1754
01:30:28,080 --> 01:30:31,040
Speaker 3: like crew, that is what we own. This is how

1755
01:30:31,080 --> 01:30:33,280
Speaker 3: we do it. Yeah, and if we don't know. We'll

1756
01:30:33,320 --> 01:30:37,280
Speaker 3: learn it together. Like let's build community. All of that

1757
01:30:37,439 --> 01:30:43,639
Speaker 3: is you're going to live forever, you want to live forever,

1758
01:30:45,200 --> 01:30:50,320
Speaker 3: somebody is going to be it's going to have an imprint,

1759
01:30:50,360 --> 01:30:53,920
Speaker 3: a Larussell imprint, the Book of LaRussa on them as

1760
01:30:53,960 --> 01:30:56,920
Speaker 3: they move forward in life. Yeah, and that's really the

1761
01:30:57,000 --> 01:31:01,439
Speaker 3: goal of all of this, right to lead, leave something

1762
01:31:01,520 --> 01:31:06,599
Speaker 3: really good behind. And you're you're you're you're well, well

1763
01:31:06,680 --> 01:31:09,920
Speaker 3: on your way man, and we salute you, We appreciate you.

1764
01:31:12,000 --> 01:31:14,439
Speaker 3: I know, I know the I know the Bay Area homie.

1765
01:31:14,439 --> 01:31:19,120
Speaker 3: He's he has an affinity for you that that's just

1766
01:31:19,240 --> 01:31:22,560
Speaker 3: out of this world. Man. And like he said, thank you,

1767
01:31:22,680 --> 01:31:29,160
Speaker 3: brom because because this is not like for us. You know,

1768
01:31:30,400 --> 01:31:33,479
Speaker 3: this right here is about you. It always is about

1769
01:31:33,520 --> 01:31:38,519
Speaker 3: who's sitting in that chair. And whoever sitting in that chair,

1770
01:31:38,600 --> 01:31:42,519
Speaker 3: we learned something from m and for lack of a

1771
01:31:42,600 --> 01:31:48,240
Speaker 3: better word, we steal stuff from you. Got oh, we're

1772
01:31:48,280 --> 01:31:50,200
Speaker 3: gonna be pulling some l Russells, come on.

1773
01:31:50,960 --> 01:31:52,080
Speaker 4: The difference is we wish you.

1774
01:31:52,240 --> 01:32:01,640
Speaker 3: Were absolutely oh yeah, we got we're gonna throwing but

1775
01:32:02,000 --> 01:32:07,200
Speaker 3: we we are learning from you, King. So it is unlimited.

1776
01:32:07,280 --> 01:32:10,519
Speaker 3: This appointment, man, keep going to keep keep killing.

1777
01:32:10,680 --> 01:32:10,840
Speaker 1: Man.

1778
01:32:11,240 --> 01:32:13,840
Speaker 2: What's the name of the book you wrote? I wrote too,

1779
01:32:14,040 --> 01:32:16,559
Speaker 2: so my first okay, I was just gonna say the one.

1780
01:32:16,760 --> 01:32:19,720
Speaker 5: Okay, come on, Yeah, your first one is called The

1781
01:32:19,760 --> 01:32:22,479
Speaker 5: Bullshit We Tell Ourselves, and then my last book is

1782
01:32:22,520 --> 01:32:24,479
Speaker 5: called Limitless, and I'm working on the third.

1783
01:32:25,320 --> 01:32:33,080
Speaker 3: The Bullshit We tell Ourselves Hard truths. Come on, you

1784
01:32:33,160 --> 01:32:35,920
Speaker 3: gotta be tough when you're looking in that mirror. I'm

1785
01:32:35,960 --> 01:32:36,840
Speaker 3: gonna keep it honest.

1786
01:32:37,600 --> 01:32:39,360
Speaker 4: Can't lot to yourself, can't lie to you.

1787
01:32:39,479 --> 01:32:42,040
Speaker 3: Don't love a lot of anybody else, I don't a

1788
01:32:42,040 --> 01:32:47,120
Speaker 3: lot of yourself. Yeah, there's no progress in them. Yeah,

1789
01:32:47,960 --> 01:32:50,040
Speaker 3: that's a whole. That's a whole. Other part, that's a wholes. Second,

1790
01:32:50,040 --> 01:32:54,160
Speaker 3: I'm My name is Take And this is the R

1791
01:32:54,200 --> 01:32:59,439
Speaker 3: and B Money podcast, the authority on all things R

1792
01:32:59,520 --> 01:33:06,000
Speaker 3: and B. Yeah, and this has been the education Yes Ugglers.

1793
01:33:10,240 --> 01:33:13,320
Speaker 1: Fire R and B Money.

1794
01:33:14,439 --> 01:33:16,200
Speaker 2: R and B Money is a production of the Black

1795
01:33:16,280 --> 01:33:21,000
Speaker 2: Effect podcast Network. For more podcasts from iHeartRadio, visit the

1796
01:33:21,160 --> 01:33:24,960
Speaker 2: iHeartRadio app, Apple Podcasts, or wherever you listen to your

1797
01:33:25,000 --> 01:33:28,880
Speaker 2: favorite shows. Don't forget to subscribe to and rate our show,

1798
01:33:29,240 --> 01:33:31,800
Speaker 2: and you can connect with us on social media. At

1799
01:33:31,920 --> 01:33:36,120
Speaker 2: jy Valentine and at the Real Tank. For the extended episode,

1800
01:33:36,280 --> 01:33:40,439
Speaker 2: subscribe to YouTube dot com, Forward, slash r and b

1801
01:33:40,600 --> 01:33:40,840
Speaker 2: Money