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Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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Speaker 1: This is Laura. Welcome to the Before Breakfast podcast. Today's

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Speaker 1: tip is to write a review. If you have a

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Speaker 1: special small business in your life, your positive reviews really

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Speaker 1: can make a difference. So take two minutes to write

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Speaker 1: one and you will help that business out a lot.

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Speaker 1: Given how prevalent online reviews are these days, it is

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Speaker 1: hard to believe that thirty years ago they just weren't

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Speaker 1: a thing. If you wanted to find a good pizza

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Speaker 1: place near you, you had to ask people, read reviews

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Speaker 1: in local newspapers or magazines if you could find them,

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Speaker 1: or look in the phone book to see the advertisements

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Speaker 1: and just guess based on the menus and such what

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Speaker 1: you would think. Now, of course, anyone under the sun

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Speaker 1: can review anything, and that is great in some ways,

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Speaker 1: but it also gives the cranky folks among us quite

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Speaker 1: a lot of power. That's because most people don't bother

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Speaker 1: to write reviews. We're busy. Even if we liked a restaurant,

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Speaker 1: or a hair salon or a retail store, we are

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Speaker 1: unlikely to sit down at our computers and formulate a review.

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Speaker 1: And if we are modestly unhappy, we tend not to

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Speaker 1: write a review saying that either. I can see this

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Speaker 1: in the statistics for let's say a show like this

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Speaker 1: one with more than a million downloads every month, only

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Speaker 1: a few people leave reviews on the major podcast sites.

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Speaker 1: That is just the way life works. But the fact

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Speaker 1: that most people don't write reviews can wind up being

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Speaker 1: a problem given that nuh thing moves people to action

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Speaker 1: like anger. So if your really great local pizza place

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Speaker 1: has an off night, running short on certain items, or

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Speaker 1: if maybe too many staff members have called out sick,

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Speaker 1: you can get a one star review, staying as the

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Speaker 1: most prominent one on Yelp or other places for a

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Speaker 1: long time for months. When people look for a pizza place,

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Speaker 1: they are going to see that one star review. Now,

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Speaker 1: I am not saying the restaurant didn't deserve a one

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Speaker 1: star review for that person's experience. The problem is context.

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Speaker 1: That is far from the only experience people have at

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Speaker 1: that particular restaurant. It is just that the vast majority

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Speaker 1: of people don't write reviews. But if anyone can write reviews,

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Speaker 1: then you can become the sort of person who writes reviews.

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Speaker 1: So why not take a few minutes to write positive

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Speaker 1: reviews for the small businesses in your life. If you

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Speaker 1: eat somewhere frequently, you obviously like it enough to be

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Speaker 1: a repeat customer. So take a few minutes and write

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Speaker 1: a review saying that It really doesn't have to be elaborate.

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Speaker 1: You can just say something like I order from here

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Speaker 1: every Tuesday. I especially love the chicken enchiladas and the

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Speaker 1: salsa is always great. Or if you shop at a

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Speaker 1: local boutique right great selection and owner Casey is always

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Speaker 1: friendly and helpful, highly recommended. When you are looking for

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Speaker 1: a special outfit, just write it and post it. That's

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Speaker 1: really all there is to it. Then, when people are

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Speaker 1: looking for a Mexican restaurant or a special occasion boutique,

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Speaker 1: your review will appear alongside whatever random or cranky person

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Speaker 1: got inspired to write by something going wrong. You just

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Speaker 1: might get it's someone else to try out one of

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Speaker 1: your favorite spots. Lots of small businesses could use the business.

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Speaker 1: This is a great way to support them in the meantime.

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Speaker 1: This is Laura. Thanks for listening, and here's to making

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Speaker 1: the most of our time. Hey, everybody, I'd love to

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Speaker 1: hear from you. You can send me your tips, your

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Speaker 1: questions or anything else, Just connect with me on Twitter, Facebook,

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Speaker 1: and Instagram at Before Breakfast Pod. That's b the number

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Speaker 1: four then Breakfast pod. You can also shoot me an

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Speaker 1: email at Before Breakfast Podcasts at iHeartMedia dot com that

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Speaker 1: before Breakfast is spelled out with all the letters. Thanks

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Speaker 1: so much, should I look forward to staying in touch.

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Speaker 1: Before Breakfast is a production of iHeartRadio. For more podcasts

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Speaker 1: from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever

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Speaker 1: you listen to your favorite shows.