Speaker 1: Bloomberg Audio Studios, podcasts, radio news for.
Speaker 2: Our television and radio audiences. I'm happy to welcome now
Speaker 2: Brian Nickel, the CEO of Chipotle, who, of course has
Speaker 2: just announced that the fuller outlook over at Chipotle would
Speaker 2: be boosted for the year because there is more growth
Speaker 2: there than at other fast casual arrivals in this space. Here, Brian,
Speaker 2: what's going differently for you than perhaps a lot of
Speaker 2: the industry. What is driving people into the stores?
Speaker 3: Yeah? Well, great to be with you guys.
Speaker 4: And look, you know, I think the purpose of Chipotle
Speaker 4: has always been food with integrity, using classic culinary techniques
Speaker 4: so that we give people delicious, nutritious food. And the
Speaker 4: other thing that I think we've just done even better
Speaker 4: of late is bring that.
Speaker 3: Experience to people in a fast way.
Speaker 4: So, you know, one of the things that also makes
Speaker 4: our brand really special is the customization that you can
Speaker 4: get with all these greating greens d and so we've
Speaker 4: been working hard to ensure we're staffed, we're trained, we're
Speaker 4: deployed so that our team members can get people exactly
Speaker 4: the burritover bole experience that they want at a pretty
Speaker 4: meaningful speed, so that people can get on with their day.
Speaker 4: So I think that's what you're seeing is the power
Speaker 4: of great food, great culinary, great people, and now also
Speaker 4: some great operations around throughput.
Speaker 1: Can you talk to us a little bit, Brian about
Speaker 1: the general state of the consumer. I think this stands
Speaker 1: out as a very strong success story, but also in
Speaker 1: the midst of a lot of skepticism with respect to
Speaker 1: how much the consumer can continue to spend and the
Speaker 1: general health of the consumer. What do you see from
Speaker 1: your consumer? Is it Chipolle specific or do you generally
Speaker 1: see a very strong consumer out there.
Speaker 4: Yeah, Look, when we do the research on a broad
Speaker 4: scale basis, we definitely see that consumers are feeling a
Speaker 4: little bit of pressure on.
Speaker 3: The economic side of things.
Speaker 4: Right, Gas prices are elevated, They've been dealing with inflation
Speaker 4: for a while. Fortunately, the wage market has been strong
Speaker 4: and on employment has been really low. So the good
Speaker 4: news is jobs are there, wages are there, but they
Speaker 4: are feeling pinched on, you know, kind of their budgets.
Speaker 3: As it relates specifically to Chipotle.
Speaker 4: Fortunately for us, the feedback we get is the value
Speaker 4: proposition has never been stronger. So if they're being more
Speaker 4: choiceful in how they're going to choose their ten or
Speaker 4: fifteen dollars on a meal away from home.
Speaker 3: What we continue to hear.
Speaker 4: Is we're one of the great solutions for that type
Speaker 4: of outlay of cash. And so, you know, that's why
Speaker 4: we're so dedicated to having great ingredients, you know, great
Speaker 4: culinary and then obviously giving people the customization that they
Speaker 4: want so they get the food at the speed that
Speaker 4: they want to. So I think that's that is the
Speaker 4: thing that's separating us right now is our ability to
Speaker 4: provide this great culinary, great ingredients at what are pretty
Speaker 4: reasonable prices.
Speaker 2: It's interesting because some of your products are so popular
Speaker 2: that not just the earnings today are grabbing a lot
Speaker 2: of attention. It's this idea of chicken and the second
Speaker 2: shortages really being faced. You know, we had reported that
Speaker 2: you told staff or recommended rather that they stop eating
Speaker 2: the chicken. Given the popularity of some of your chicken
Speaker 2: items on your menu. How has this been perceived by employees?
Speaker 2: There has been some pushback on the idea of itself.
Speaker 2: And do you have to change anything in terms of
Speaker 2: the way you handle the product.
Speaker 3: No. I think this is a story that's looking for
Speaker 3: a headline.
Speaker 4: You know what we What actually happened is the supply
Speaker 4: got really tight. We asked all our employees, including myself,
Speaker 4: to pitch in for a week to maybe try something
Speaker 4: else on our menu.
Speaker 3: The good news is we're through that pinch. There's no
Speaker 3: challenges on our chicken supply.
Speaker 4: Actually, our supply teams that are finab you know, a
Speaker 4: fabulous job of securing supply to what has been really
Speaker 4: tremendous demands. So look, the good news is our employees
Speaker 4: were happy to pitch in. I guess there were may
Speaker 4: be some employees that didn't want to pitch in on
Speaker 4: this one, but in the end, we came together, did
Speaker 4: what we needed to do, and you know, we're going
Speaker 4: to continue to focus on getting people great experiences with
Speaker 4: our product and that includes chicken.
Speaker 2: You know, it's interesting because you guys have been very
Speaker 2: fast to pivot around a lot of things here. I'm
Speaker 2: really curious around other potential ways you react to the consumer.
Speaker 2: You had mentioned the general states so far, but do
Speaker 2: you think that the consumer would be vulnerable to any
Speaker 2: future price hikes? Do you think that the price hikes
Speaker 2: already have been put on products? Or as far as
Speaker 2: you can go.
Speaker 3: You know, look, I don't know the answer to that
Speaker 3: for everybody.
Speaker 4: The good news for Chipotle is we definitely believe we
Speaker 4: still have some additional pricing power if we needed to
Speaker 4: take pricing in the future. Our hope always is that
Speaker 4: we can hold our pricing because we want to protect
Speaker 4: our value proposition always, and I think, frankly, it's one
Speaker 4: of our competitive advantages are really positions of strength. It's
Speaker 4: just the strength of the brand and because of our
Speaker 4: unique commitment to ingredients and the speed at which we
Speaker 4: can get people these customized meals. So you know, look,
Speaker 4: I definitely think the consumer is feeling pressure.
Speaker 3: All right.
Speaker 4: We've had inflation for the last couple of years. In
Speaker 4: some cases, things are up twenty thirty percent from where
Speaker 4: they were just not that long ago. And now here
Speaker 4: we are, hopefully with inflation starting to moderate, but still
Speaker 4: things are well elevated from where they were a couple
Speaker 4: of years ago. And I think that's what positions us
Speaker 4: so uniquely in this space is at the end of
Speaker 4: the day, you can still get a really meaningful bowl
Speaker 4: or buredo from Chipotle for you know, around ten bucks.
Speaker 3: If you choose not to have chips and glock or
Speaker 3: drink and stuff.
Speaker 4: So you know, look, I would suggest everybody look hard
Speaker 4: at their value proposition and sure people feel great about
Speaker 4: what they're getting for what they pay, and if that
Speaker 4: plays out, you'll be rewarded with business.
Speaker 3: I think that's what we're seeing happen at Chipotle.
Speaker 1: Let's talk a little bit more about those embedded costs
Speaker 1: and just a general sort of embedded inflationary costs and
Speaker 1: how you're managing through that inflation. I know that Chipolle
Speaker 1: has several automation projects underway. Maybe talk to us about
Speaker 1: where your automation priorities are and how much that might
Speaker 1: offset the margin pressures from steady or inflation.
Speaker 3: Yeah, so thanks for asking about this.
Speaker 4: You know, obviously, we set out to figure out what
Speaker 4: are ways we can be more productive in the restaurants,
Speaker 4: and specifically, we started with asking our employees what are
Speaker 4: the what are the pinch points, what are the things
Speaker 4: that are most challenging to do. And one of those
Speaker 4: things that came up was cutting coreing and scooping.
Speaker 3: Avocados every morning to make our guacamole. And so we've.
Speaker 4: Created a new robotic or cobotic device that will cut
Speaker 4: core and scoop the avocado we still have to hand
Speaker 4: mash it, and we still have to you know, add
Speaker 4: the cilantro lime, helipaiers and onions and stuff. But you know,
Speaker 4: it gets rid of some of the harder parts of
Speaker 4: making guacamole every morning, and those are That's.
Speaker 3: Just one example of many other things we're looking at.
Speaker 4: We got feedback that frying the chips is a difficult task,
Speaker 4: so we.
Speaker 3: Experimented with a a robotic arm to fry the chips.
Speaker 4: That one hasn't worked out, so we're going back to
Speaker 4: the drawing boards. But the good news is the learning
Speaker 4: from a robotic arm for frank chips informed what we
Speaker 4: did on designing what we call autocato. And then other
Speaker 4: places that we're looking to build innovation is on our
Speaker 4: digital makeline. Is their way for us to help our
Speaker 4: employees build bulls and burritos.
Speaker 3: On that line, so that with the one or two.
Speaker 4: People working on the line, they're capable of producing even
Speaker 4: more brudos and bulls. To other things too, like AI
Speaker 4: machine learning to help us in our rewards program, are
Speaker 4: forecasting our supply chain. So I'm really optimistic about the
Speaker 4: innovation that we've got coming down the pike. Obviously, we
Speaker 4: have to take it through our stagecaight process, validated, and
Speaker 4: sure that it really plays out the way we want.
Speaker 4: But I think we're hunting in the right places that
Speaker 4: will make the job better, protect the experience for our customer,
Speaker 4: and provide no compromise on the culinary.
Speaker 2: You know, it's interesting speaking of inflation. Curious about the
Speaker 2: California twenty an our minimum wage for fast food workers.
Speaker 2: Since this has happened here, Curious Brian about your view
Speaker 2: on what else would be impacted with that rise in
Speaker 2: minimum wage for workers here. How do you think about
Speaker 2: how that fits into your broader cost picture and whether
Speaker 2: you need to make changes elsewhere.
Speaker 4: Yeah, I mean, look, obviously we moved wages accordingly, and
Speaker 4: then you know, I'm sure you're familiar with this, but
Speaker 4: that creates compression for wages throughout the business, meeting managers
Speaker 4: and apprentices and people that have more tenure at the
Speaker 4: crew level. So we adjusted all those wages accordingly, and
Speaker 4: we did take a price increase in California to offset
Speaker 4: the wage inflation that we're dealing with, which is close
Speaker 4: to twenty percent wage inflation.
Speaker 3: And what I'm happy to say is, you know, we
Speaker 3: didn't have to change anything else. You know, we're not
Speaker 3: cutting corners on our food.
Speaker 4: We're not cutting corners on portions, we're not cutting corners
Speaker 4: on the.
Speaker 3: Speed which provide our service.
Speaker 4: You know, we're committed to giving people the Chipotle experience
Speaker 4: they know and love, with the culinary that they know
Speaker 4: and love. And you know, obviously we had to raise
Speaker 4: prices a little bit, but you know the reality is
Speaker 4: it's more expensive to do business in California, and you
Speaker 4: know we adjust accordingly.
Speaker 2: Brian, we thank you so much for your time. We
Speaker 2: should say Chippote Shares actually today hitting a record off
Speaker 2: the heels of those results as well. That is Brian Nicol,
Speaker 2: the CEO of Chipotle. Mexican Girl