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Speaker 1: Welcome to Stuff you Should Know fromhouse stuff Works dot com. Hey,

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Speaker 1: and welcome to the podcast. I'm Josh Clark with Charles W.

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Speaker 1: Chuck Bryant, and Jerry Jeers. That'd be great if that

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Speaker 1: was her named Jerry Jerry Jeers like Tony, Tony, Tony.

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Speaker 1: My friend needs to call them Tony, Tony, Tony. Why

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Speaker 1: is the spelling? Okay? But I thought the last one

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Speaker 1: was an E with a little accent. Well that was tony,

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Speaker 1: but he didn't say tony accent would say that. Well,

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Speaker 1: but the point is it's E, I Y are the

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Speaker 1: three letters when Jerry Prester Court, did you think we

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Speaker 1: were gonna be talking about Tony Tony Tony? I never

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Speaker 1: know what the heck we're gonna talk about. For the

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Speaker 1: first thirty second, I would not have predicted that one.

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Speaker 1: I was gonna tell the story, but I'm not going to. Now,

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Speaker 1: what's the cent you're wearing? Is? Oh, didn't chuck musk?

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Speaker 1: It's called chusk in French that means water of chuck musk. Gross. Yeah,

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Speaker 1: I'm wearing drekarn No, r Are you really no? You

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Speaker 1: think you'd be able to smell it? Well? Yeah, sure,

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Speaker 1: I never know. I don't want to, Like, I'm very

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Speaker 1: sensitive to making fun of people and what they choose

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Speaker 1: to do. You know, I'm not making fun of anybody. No,

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Speaker 1: but I didn't want to say you're wearing cologne. You

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Speaker 1: were wearing drekar no noir. Gross. I used to love

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Speaker 1: Drecarno war back when I was in like seventh eighth grade.

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Speaker 1: I believe it may and alive. Those are the cologne days.

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Speaker 1: I looked it up and I was like, what does

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Speaker 1: drecarno R mean? No? Are black? Um? What is dr car?

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Speaker 1: Apparently your car or duckr is a name for a

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Speaker 1: Viking ship, So drek car has kind of come into

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Speaker 1: um French colloquially as like a big ship or a yacht.

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Speaker 1: So I think drekarn noir. Here's the factor of the podcast.

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Speaker 1: Sadly uh means black yacht. Nice. That means you are

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Speaker 1: very fine because all you see is white yachts. You

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Speaker 1: ever seen a black yacht? Nope, that would be pretty slick. Yeah,

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Speaker 1: it'd be very hot. That's why they don't paint yachts black.

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Speaker 1: I would imagine, Well, yeah, I guess so, because he

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Speaker 1: sat up in the sun all day. Um, so I

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Speaker 1: wore Benetton colors. I never wore that one, and um,

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Speaker 1: that smell today is still very evocative. Because I have

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Speaker 1: the bottle, I don't know if I still had it.

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Speaker 1: I had it, what, Yeah, I key stired it in nineteen.

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Speaker 1: Every once in a while, when you're feeling nostalgic, you

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Speaker 1: just shed it. Though I can't find it. I just oh,

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Speaker 1: where was I thought you were saying you still had

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Speaker 1: the bottle? I key stired it and I can't find um. Now,

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Speaker 1: I had it for a long the longest time. I

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Speaker 1: don't think I still have it though. Um, And as

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Speaker 1: we'll see, cologne can go bad. But this isn't a

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Speaker 1: dark drawer, and it seemed to smell the same to me. Yeah,

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Speaker 1: that sounded like a perfume industry propaganda. Oh to keep you.

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Speaker 1: No matter what you do to protect it, it's still

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Speaker 1: going to go bad. Into That's like these vict in

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Speaker 1: are no good anymore exactly. Don't believe that for a second. No,

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Speaker 1: but definitely don't just assume that they've downgraded in potency

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Speaker 1: and take like four right. I do think, I do

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Speaker 1: think cologne and perfume could definitely go bad if not

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Speaker 1: cared for correctly, right, but if you care for it correctly, yeah, yeah, yeah,

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Speaker 1: we should probably just go ahead and say, if you

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Speaker 1: keep it out of the sunlight, yeah, keep the artificial

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Speaker 1: light to a minimum, keep it in its original bottle up. Yeah. Um,

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Speaker 1: supposedly it stays good for two years. Yeah. Yeah, that's

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Speaker 1: what happened. I think is bs as long as you

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Speaker 1: don't expose it to the outside air, right, keeping it

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Speaker 1: in a Sergin bottle and the sunlight's not saying they're

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Speaker 1: breaking its molecular chains, it's it's gonna be fine and stable. Yeah.

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Speaker 1: I mean I had literally had proof on cologne and vicodin.

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Speaker 1: I'm happy to come out on the record about that's

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Speaker 1: great man, all right, this is a good article. I thought, Well,

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Speaker 1: a nice choice. Yeah, I I agree. I think perfume

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Speaker 1: is surprisingly interesting. It's one of those things where you

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Speaker 1: just take for granted or you think like, oh, that's

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Speaker 1: just for the fashionista glitterati types, or you know, Madison

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Speaker 1: Avenue folks kind of thing, and then you dig into

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Speaker 1: it and you're like, no, it's pretty cool perfumes for everyone.

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Speaker 1: Even if you don't wear it, it's still interesting to

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Speaker 1: know about, like, for example, the history do you read

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Speaker 1: much of the history. Yeah, it's aw. Um, you sent

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Speaker 1: me some pretty cool stuff that um, and this isn't

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Speaker 1: necessarily perfume, but I guess perfume is really anything that smells. Yes,

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Speaker 1: you know, it didn't have to smell great. Yeah, we're

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Speaker 1: we're generally talking about perfume, meaning like a product that

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Speaker 1: you go by two and to change or enhance your scent. Right. Yeah.

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Speaker 1: That but if you look around, like everything is perfumed

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Speaker 1: unless it's specifically marketed as unscented or non perfumed. Yeah,

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Speaker 1: but just about everything else has some sort of perfuming

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Speaker 1: to it. Yeah, but it's got it has to be

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Speaker 1: a substance. That's what is the distinction between like a

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Speaker 1: perfume and an odor. Yeah. Yeah, like I guess the

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Speaker 1: odor actually comes off and say the plant. The perfume

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Speaker 1: is when you go to that plant and squeeze the

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Speaker 1: odor out of it, put in a bottle, put it

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Speaker 1: on your skin. Yeah, well you don't you need to

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Speaker 1: put in a bottle. Yeah, I guess not. You rub

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Speaker 1: those leaves all over you. Um. But like I said,

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Speaker 1: back in the day, ancient priest, you sent me these

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Speaker 1: things that they burned incense initially to cover up stinky

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Speaker 1: dead animal carcasses that they were sacrificing, which makes sense

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Speaker 1: that the Latin uh translation is through the smoke. Perfume

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Speaker 1: means yeah, like you can smell it through the smoke

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Speaker 1: of I guess he's burning dead animals, or through the

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Speaker 1: smoke you feel a lot better about sacrificing animals because

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Speaker 1: you can't smell the death. Yeah. Uh. The ancient Egyptians

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Speaker 1: very quickly, so, like originally these were priests using perfume

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Speaker 1: to cover up animal sacrifices. The ancient Egyptians said, we

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Speaker 1: got a better idea. Let's use the glands from those

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Speaker 1: animals to scent ourselves for loving. Well, yeah, let's put

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Speaker 1: it on our stinky parts. Yeah. Originally it was the

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Speaker 1: animal sacrifice, and it went very quickly into sexuality, and

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Speaker 1: ever since then, the purpose of perfume has remained virtually unchanged.

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Speaker 1: It is to um stimulate sexuality in some former fashion, yeah,

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Speaker 1: especially men wearing cologne. Yeah, and what we'll get to

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Speaker 1: some of those reasons in a bit. But um, that's

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Speaker 1: a good primer. I never really thought about that, but

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Speaker 1: I guess you're right. You're wearing it um to smell

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Speaker 1: more attractive even in a on the friendship tip. Sure

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Speaker 1: doesn't necessarily have to be sexual. I don't think. Well,

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Speaker 1: it depends because some of the early ingredients that stuck

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Speaker 1: around until in some cases of the nineties, and are

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Speaker 1: still being used in other cases, are from basically the

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Speaker 1: sex glands the scent glands of animals. Yeah, and this

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Speaker 1: article points out it's like, it's funny to think about

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Speaker 1: the first person who saw a skunk and said, you

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Speaker 1: know what I'm gonna I'm gonna get all up in

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Speaker 1: that anal gland and rub some of that on me,

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Speaker 1: or the musk deer. The musk deer you get some

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Speaker 1: of that. The beaver um produces castorium. The civic cat,

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Speaker 1: which is a Himalayan cat. That that's the skunk. There's

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Speaker 1: like a dozen animals they classify as civic cats. And

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Speaker 1: then ambergriss yeah or ambergris. I don't I can't remember

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Speaker 1: which way to pronounce it. Let's just say it's both

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Speaker 1: are acceptable, Okay, well read to disagree amber gree I

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Speaker 1: can't remember anyway. That's the whale stuff. Yes, so supposedly

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Speaker 1: everybody said, well, it's whale vomit when a whale eats

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Speaker 1: a squid and its beak gets kind of in its

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Speaker 1: stomach and it needs to dislodge it. Yeah, squid beak Okay,

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Speaker 1: I thought, I think, Yeah, it's a beak. It's probably

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Speaker 1: the most disturbing part on any animal on the planet.

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Speaker 1: The fact that a squid has a hard beak just

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Speaker 1: like a bird is disturbing. It just keeps me up

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Speaker 1: at night because the squid is like gelatinous and flimsy.

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Speaker 1: It's not supposed to have a hard beak that can

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Speaker 1: break bone. Well, I think it is supposed to. That's

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Speaker 1: wrong to me. Uh So if a whale has that

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Speaker 1: beacon its stomach after eating a squid, it needs to

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Speaker 1: get rid of it. So the common wisdom was that

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Speaker 1: it puked up this stuff and that's what ambergriss is. Yeah,

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Speaker 1: this is the sperm whale specifically, right, Yeah, but but

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Speaker 1: in this ambergriss is like this, Well, it's just like

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Speaker 1: bile and puke and that kind of thing. But it

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Speaker 1: floats on the on the surface of the ocean and

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Speaker 1: photo degrades and hardens and turns into this waxy substance

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Speaker 1: that's actually flammable, that can have its own scent, that

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Speaker 1: has long been and instill in some cases used as

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Speaker 1: a major ingredient in perfume. Right, Yeah, I think it's

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Speaker 1: supposed to, uh make perfume stick to your body more right,

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Speaker 1: It's affixative, is what it's called. Um. The weird thing

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Speaker 1: is is there recently finding out that it's possible that

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Speaker 1: ambergriss it comes out of the bottom end of the

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Speaker 1: whale the mouth they poop it out. It's basically whale

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Speaker 1: diarrhea that you're using in your perfume. So consider this,

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Speaker 1: Depending on the perfume and the fixatives that uses, you

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Speaker 1: could be using anal glands from a beaver and diarrhea

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Speaker 1: from a whale in order to make yourself smell sexy. Yeah.

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Speaker 1: What's insane, chuck, is that it actually works. Uh. Well, sure,

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Speaker 1: that's debatable depending on who you are. I guess. I

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Speaker 1: hate the smell of perfume, all perfumes. There's not a

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Speaker 1: single perfume sense even a component of a perfume that

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Speaker 1: you find. I don't like perfume. Scented perfume for women specifically,

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Speaker 1: is what I'm talking about as far as working sexually. Um,

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Speaker 1: and I and no, it doesn't. I don't even mean

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Speaker 1: like sexually necessarily that like you're worked up, getting a

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Speaker 1: little hot under the collar, even just relaxing. Not pleasing

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Speaker 1: to me at all. Really, Nope, don't like it? Are

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Speaker 1: you do? Do you like sense of anything? I mean,

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Speaker 1: like Emily makes all sorts of soaps and stuff. Do

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Speaker 1: you like any of those? Sense? Those are all natural?

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Speaker 1: That's the difference. Most every perfumed product is synthetic. It's

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Speaker 1: on the market. It depends for sure that cheaper ones

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Speaker 1: definitely are, but not all of them are most of them,

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Speaker 1: I mean, there's still plenty of that use like ambergris

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Speaker 1: what's more natural than whale diarrhea? Well, that's true, you know,

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Speaker 1: uh not here in the US, so we should point

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Speaker 1: out is illegal to use that in perfumes in the

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Speaker 1: US of A. But the Europe yes, but the European

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Speaker 1: perfume houses still du But no, I'm very specifically averse

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Speaker 1: to most sense because we don't use uh chemical products

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Speaker 1: as much as possible, So like I don't use scented sprays,

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Speaker 1: scented deodorants like fabreze, to me, is like the most

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Speaker 1: disgusting thing you can do to your home. Fabric softener, sheets, uh,

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Speaker 1: laundry detergent, like nothing nothing with with sense. I hate it.

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Speaker 1: There's nothing to me worse than like going to a

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Speaker 1: hotel and smelling scented sheets that have clearly been washed

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Speaker 1: with some kind of perfumey detergent. What if it smells

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Speaker 1: like something pleasant though, I mean like there's nothing like

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Speaker 1: I understand what now, They're all supposed to be pleasant,

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Speaker 1: Like this smells like lavender, and none of it does

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Speaker 1: to you. It's just like this is synthetic, so it

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Speaker 1: feels bad to me. I got you. Um, But the

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Speaker 1: the idea you just rattle off a bunch of like

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Speaker 1: um uses for perfume beyond actual perfume, and that that's

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Speaker 1: actually kind of an old concept. Um. The what's long

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Speaker 1: been considered the seat of Europe's perfume industry is a

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Speaker 1: gross I think g r E s s E in

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Speaker 1: the south of France, and it's got this unusual microclimate

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Speaker 1: to where all of these wonderful plants um like jasmine

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Speaker 1: and orange blossoms and lavender and all this stuff can grow.

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Speaker 1: And the locals figured out number one that they needed

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Speaker 1: to grow the stuff but also to extract it in

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Speaker 1: different ways. You can extract the essential oils. You can extract, absolutely,

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Speaker 1: you can extract concrete. But what you're doing is this

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Speaker 1: extracting these odorant moll acules from plants and using it

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Speaker 1: to perfume. What they were originally using it to perfume,

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Speaker 1: and I think, like the fourteenth or thirteenth century were

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Speaker 1: leather gloves. So remember Catherine de Medici, she's been coming

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Speaker 1: up a lot, a lot um. She was given some

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Speaker 1: scented gloves by the tanners of Gross, France, which was

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Speaker 1: originally there. That was their gig, was making leather goods.

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Speaker 1: But they stunk like death. So just like those ancient priests,

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Speaker 1: the people of Gross said, we need to perfume these.

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Speaker 1: They came up and started this whole trend of perfumed

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Speaker 1: leather gloves by sending a complimentary pair to Catherine de Medici,

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Speaker 1: who loved them. And then all of a sudden, bam,

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Speaker 1: Gross is not only making these awesome leather goods, it

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Speaker 1: becomes the perfume capital of the world and stays that

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Speaker 1: way for a very long time. Because she essentially was

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Speaker 1: the first celebrity sponsor of a product. She was in

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Speaker 1: the copies of the local rag saying I love the

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Speaker 1: smell all of my lavender leathers. Uh, that's pretty cool story.

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Speaker 1: And so that was the heart of it all. Then. Yeah,

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Speaker 1: and Gross still makes not nearly as much as they

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Speaker 1: used to, but they still produce tons of essential oils

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Speaker 1: every year of all these wonderful plants. Nice. Yeah, see,

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Speaker 1: I'm done with the essential oils. That's different, right, But

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Speaker 1: that stuff is frequently used in perfumes. I mean, they

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Speaker 1: might not be using it in like you're you know,

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Speaker 1: tied or anything like that. That's probably a synthetic scent.

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Speaker 1: Not probably it's absolutely a synthetics But there are still

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Speaker 1: plenty of perfumes that do use essential oils in there

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Speaker 1: as as smell molecules. Well, the reason people they don't

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Speaker 1: is because it's expensive. Um. All right, So let's talk

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Speaker 1: a little bit about what perfume as the stinky stuff

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Speaker 1: that you use an atomizer if you're fancy to spray

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Speaker 1: on your body to smell sexy um, and a little

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Speaker 1: bit about smell in general. I guess, uh, the liquid

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Speaker 1: perfume that we're talking about, it is basically just a

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Speaker 1: concoction of alcohol and water and these smell molecules. Um.

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Speaker 1: That basically what you're smelling is evaporation into the air.

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Speaker 1: And um, they do point out the article not everything

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Speaker 1: you know, it's light enough to float, but not everything

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Speaker 1: that's light enough to float has that's has a smell. Um,

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Speaker 1: And what do they point out? Carbon monoxide is the

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Speaker 1: common danger, right, you can't smell it, you might be dying.

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Speaker 1: That's why you have the detectors in your home. Yeah,

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Speaker 1: if all of a sudden you can't think, right, Yeah,

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Speaker 1: and there's no other reason why, it's probably carbon oxide

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Speaker 1: leak in your house. That's right. There's no old lacating

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Speaker 1: around used to check the battery on your carbon monoxide detector.

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Speaker 1: So the not only do some molecules not have a scent,

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Speaker 1: they're just not odorance. Some odorance aren't smelled by all people,

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Speaker 1: like apparently sandalwood, natural sandal wood is the most commonly

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Speaker 1: uncensed odorant. Yeah, the natural original, the g Yeah. So

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Speaker 1: even even if you are making a perfume or something

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Speaker 1: like that, you may be making something that can't be

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Speaker 1: smelled by a significant portion of the population, which is

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Speaker 1: a challenge of making perfume and the whole cilantro thing.

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Speaker 1: The posted a link to a story about that. I

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Speaker 1: know we've talked about it before. It's like ten percent

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Speaker 1: of the population as a genetic marker that thinks it tastes,

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Speaker 1: taste and smells soapy. Yeah, And this article points out

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Speaker 1: that what's going on is not that there's some alteration

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Speaker 1: of the smell or taste of cilantro, but that there's

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Speaker 1: a note to it missing, so that it's incomplete what

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Speaker 1: people are sensing, and therefore they find it gross. But

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Speaker 1: I saw another study that showed that of odorant receptors

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Speaker 1: are different from person to person. Take any two people,

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Speaker 1: of their odorant receptors are going to be just wildly different. Yeah.

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Speaker 1: So it is a real challenge to make perfume that

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Speaker 1: is pleasing to enough people. And as a result, some

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Speaker 1: people have gone the opposite way and they're just making

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Speaker 1: exactly what they think is super cool and if you

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Speaker 1: like it, awesome, if it smells good, great, if not, whatever.

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Speaker 1: But that's kind of counter to the main mode of

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Speaker 1: thinking in the perfume industry, which is the best exactly

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Speaker 1: because more people are going to buy it and you're

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Speaker 1: gonna make more money, and if it's a really good one,

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Speaker 1: it'll be a classic that people do develop, like a

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Speaker 1: brand loyalty to and buy again and again and again

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Speaker 1: year after year. Number five. Yeah, which classic perfume it is?

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Speaker 1: And it was the first perfume to use synthetic ingredients?

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Speaker 1: Did you know that? And apparently it was not a

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Speaker 1: hit right out of the gate. It was created in

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Speaker 1: the twenties, um Fortunel, But it wasn't until Marilyn Monroe,

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Speaker 1: in an interview in the mid fifties, said that all

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Speaker 1: she wears the better two drops of Channel number five,

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Speaker 1: that all of a sudden it was like, sure, forever,

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Speaker 1: the forever perfume. So every I bought it for his wife,

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Speaker 1: I get yeah, because it would make him think of

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Speaker 1: Marilyn Monroe. But it's just stayed that way ever since,

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Speaker 1: even even though the Marilyn Monroe story has been kind

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Speaker 1: of lost mostly to popular culture. There's a documentary on

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Speaker 1: Coco Chanelle. I haven't seen you yet, supposed to be good.

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Speaker 1: Oh yeah, yeah, I have to check it out. Um. So,

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Speaker 1: perfume oil specifically is a super you know, this is

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Speaker 1: what we're talking about, being like steamed or pressed out

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Speaker 1: of like a fruit or a plant or something. It's

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Speaker 1: super concentrated. So it's only it's going to be an

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Speaker 1: alcohol and two percent water. So that's the solvent. Yeah,

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Speaker 1: and then you take the solvent and the amount of

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Speaker 1: solvent that's combined with perfume oil. You have different types

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Speaker 1: of perfume. Yeah, exactly, so parfume and you know, it'll

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Speaker 1: say this on the bottle if you if you go

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Speaker 1: to if you've ever read the back of a perfume bottle, um,

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Speaker 1: which I had, But parfume p A r f U

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Speaker 1: M is at least perfume oil. Uh, depart from oh

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Speaker 1: de toilette or toilet water is ten percent and oh

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Speaker 1: de cologne is um body spray. It's light, it's very light. Yeah,

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Speaker 1: by spray, unless you're talking about like just a straight

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Speaker 1: up cologne can also mean a man scent, which is

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Speaker 1: sometimes way more than five percent. Yeah. I think I've

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Speaker 1: said this before. When I lived in you my Arizona

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Speaker 1: post college, there was a lot of dudes wearing cologne,

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Speaker 1: and I was like, you guys are still wearing cologne? Huh,

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Speaker 1: Like yeah, man, you don't work cologne. I was like, nope,

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Speaker 1: where's your curve? Yeah? And um, yeah it was. It was.

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Speaker 1: It's a very strange thing to me because I'm just

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Speaker 1: I don't know. I don't see a lot of guys

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Speaker 1: that work cologne anymore. Oh, it's definitely falling away again.

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Speaker 1: Maybe I'm in the traveling in the wrong circles. Well,

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Speaker 1: in America it was. It was cool at first and

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Speaker 1: then it kind of fell away, and then um, thanks

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Speaker 1: to Marilyn Monroe and Chanelle, it kind of came back

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Speaker 1: big time. UM, and then it kind of peaked I

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Speaker 1: think in the nineties for men especially UM. But it's

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Speaker 1: still going strong, like one uh one Armani Geo d Armandi.

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Speaker 1: I think I can't remember what it's called. Um. It

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Speaker 1: made like several hundred million dollars in you know, two

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Speaker 1: thousand and six. Is that one of the unisex ones?

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Speaker 1: Nobody's for men? Okay, yeah, yeah, if I always thought

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Speaker 1: that whole new, Uh well, it seems new, the unisex cologne.

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Speaker 1: Obvious thought that was interesting, well, design something for both

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Speaker 1: men and women, right, that's a throwback actually, um, Originally

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Speaker 1: there were no gender differences among any perfumes, especially in France. UM,

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Speaker 1: and the French men like to smell like lilac as well.

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Speaker 1: It was right and that you know, nothing wrong with that,

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Speaker 1: The idea that lilac is a feminine scent is new

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Speaker 1: in social construct you know. Um or the idea that

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Speaker 1: cedar is a manly scent. That's a new and social

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Speaker 1: construct too, and very American as well. Sure, so when

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Speaker 1: it comes to categorizing, like we're just talking about, there

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Speaker 1: are terms that are used in the biz. But um,

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Speaker 1: it's not like there's any rule about it. It's just

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Speaker 1: basically how people have grown to talk about perfume there

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Speaker 1: in the business of perfume, but generally there are these categorizations. Uh,

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Speaker 1: floral that's a no brainer, Fruity that's a no brainer.

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Speaker 1: Green that might be grassy or leafy. I like stuff

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Speaker 1: like that. Um, like the olive oils that tastes like grass.

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Speaker 1: You ever had those? Yeah, man, those are good? Or

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Speaker 1: wheat grass shot that is not good? Oh? I love it.

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Speaker 1: You don't like it? O man? I love it. It's

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Speaker 1: like drinking down some grass clippings. I think I would

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Speaker 1: rather drink grass clippings than wheat grass. Well, is clippings

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Speaker 1: actually like fescue or something? Sure, we'll take a fescue shot.

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Speaker 1: Then will herbaceous like herbs woody like? Would amber tree resin?

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Speaker 1: I thought that was interesting every time I want to

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Speaker 1: say uh and uh animal, like I want to say

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Speaker 1: animaniac for some reason, bodily smells that's gross. Well, that's

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Speaker 1: like from that's musky. It's a bodily smell. Well, But

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Speaker 1: then there's musc as its own category too, because it's

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Speaker 1: just so singular, right, But I mean, like, um, there's

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Speaker 1: also supposedly also I guess either I don't know if

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Speaker 1: it's a subtype of musk or animalek or whatever. But

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Speaker 1: fecal is another thing too. Calvin Klein's obsession is among

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Speaker 1: the perfume industry well known as a very famous fecally perfume. Yeah, yeah,

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Speaker 1: which one obsession? Obsession? Yeah, like a hugely selling, very popular,

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Speaker 1: a few being worn by people. If you walk past

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Speaker 1: someone in the perfume industry, they're gonna be like, there's

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Speaker 1: some real fecal notes to that one. Well, they said

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Speaker 1: in this the top notes, they say, sometimes can be

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Speaker 1: something really nasty just to attract you. I don't know

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Speaker 1: what attract means, but I guess to get your attention maybe,

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Speaker 1: but that'll wear off the quickest. It's not what lasts

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Speaker 1: on your body, which we'll get in that in a second.

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Speaker 1: Let me just finish this little list. Here you have

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Speaker 1: the oriental UH and it's proper usage here um amber

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Speaker 1: and spice UM, and then a few other ones are

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Speaker 1: categorized by the actual molecules like phenolic might smell like tar,

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Speaker 1: or lactonic creamy lacted lactose obviously, or alda heideck, which

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Speaker 1: is fatty. So those are the main categories UM, and

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Speaker 1: we will get a little bit more into that chemistry

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Speaker 1: that we teach you with right after this. Ye so chuck.

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Speaker 1: We talked about um perfume being diluted, like heavily diluted.

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Speaker 1: What a rip off. It's almost all alcohol, yeah, rip.

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Speaker 1: The reason why though it's not it's not a rip

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Speaker 1: You would not want the perfume oil, which again is

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Speaker 1: just essential oils or synthetic versions of those oils, and

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Speaker 1: fixatives or synthetic versions of the fixative. So it might

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Speaker 1: be essential oil of lavender. It's a muskrat anal gland.

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Speaker 1: And then solvent is most of the other stuff. It's unlaughing,

399
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Speaker 1: but it's true. And then bam, you've got a perfume

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Speaker 1: right there. But the reason why it's so dissolved and

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Speaker 1: why so much of it is alcohol is because the

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Speaker 1: way that perfumes are designed is so that the different

403
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Speaker 1: types of molecules, when they interact with the alcohol and

404
00:25:01,240 --> 00:25:07,400
Speaker 1: the alcohol evaporates, will evaporate in a certain progression of time. Yeah,

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Speaker 1: I thought this is the most interesting part of this

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Speaker 1: whole thing. The alcohol actually makes it possible to separate

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Speaker 1: those notes. Um. And they likened this article to hearing

408
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Speaker 1: all the parts of a symphony at once, like a

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Speaker 1: lot of pleasing things all at one time. Is not

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Speaker 1: necessarily good thing. No, And that's what you would get

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Speaker 1: if you stuck your face in a one ton barrel

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Speaker 1: of perfume oil. Yeah, you might say, man, this is sweet,

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Speaker 1: but you wouldn't pick up on the subtle subtleties of

414
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Speaker 1: those odors. Yeah, exactly. But what alcohol does is it

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Speaker 1: takes that concentrated form. It not only dilutes it, but

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Speaker 1: it again spreads it out temporally. So when you first

417
00:25:42,480 --> 00:25:45,639
Speaker 1: put it on, um, you put on a little perfume. Right.

418
00:25:46,680 --> 00:25:50,119
Speaker 1: The immediate notes, the top notes are what you smell immediately,

419
00:25:50,800 --> 00:25:54,959
Speaker 1: and they go from anywhere like immediate to maybe um

420
00:25:55,280 --> 00:25:58,200
Speaker 1: a few minutes. Usually. Yeah, the first ones you'll smell

421
00:25:58,320 --> 00:26:00,600
Speaker 1: and the first one to leave your body exactly. That's

422
00:26:00,640 --> 00:26:03,760
Speaker 1: the top notes, and a perfume is designed so that

423
00:26:04,640 --> 00:26:07,160
Speaker 1: as each set of notes in their three there's top,

424
00:26:07,359 --> 00:26:10,960
Speaker 1: heart and bass notes. Um, as each one is leaving,

425
00:26:11,480 --> 00:26:14,639
Speaker 1: the next one is starting up. So you have this

426
00:26:15,119 --> 00:26:19,320
Speaker 1: this basically flowing transition. Comparing it to a symphony is

427
00:26:19,359 --> 00:26:21,879
Speaker 1: so apt, sure, because it's just like this kind of

428
00:26:22,040 --> 00:26:30,080
Speaker 1: flowing melody of sense that worked together by um, I guess,

429
00:26:30,280 --> 00:26:34,800
Speaker 1: dissolving evaporating at a certain time, at a certain rate. Yeah.

430
00:26:34,840 --> 00:26:37,080
Speaker 1: And like we said before the break, there a lot

431
00:26:37,119 --> 00:26:39,600
Speaker 1: of times they will put something unpleasant in that first

432
00:26:39,640 --> 00:26:42,560
Speaker 1: top note. Um, and I guess it will just get

433
00:26:42,600 --> 00:26:45,440
Speaker 1: your attention in the store. Yeah, you just like that's

434
00:26:45,480 --> 00:26:50,119
Speaker 1: so fecal exactly, or like, um, what was it an anchorman?

435
00:26:50,960 --> 00:26:54,439
Speaker 1: Oh the musk Yeah, it was like Puma musk. Oh

436
00:26:54,760 --> 00:27:00,199
Speaker 1: that one the woman urine or something. Yeah, yeah, well

437
00:27:00,200 --> 00:27:03,080
Speaker 1: I can't remember, like zac line, but like seventy percent

438
00:27:03,160 --> 00:27:07,800
Speaker 1: of the time it works all the time. Um, what

439
00:27:08,080 --> 00:27:11,920
Speaker 1: was it Panther? He is Panther or something? Man, that's

440
00:27:11,960 --> 00:27:14,479
Speaker 1: a funny movie. Um. And then you've got your heart

441
00:27:14,600 --> 00:27:20,080
Speaker 1: notes next, right, Yeah, they kick in anywhere and last

442
00:27:20,200 --> 00:27:23,400
Speaker 1: for starting in two minutes to about an hour from

443
00:27:23,440 --> 00:27:28,800
Speaker 1: what I saw, Um, and those are gonna be It

444
00:27:28,880 --> 00:27:32,040
Speaker 1: can be entirely different. It depends is we'll see what

445
00:27:32,200 --> 00:27:35,760
Speaker 1: you're trying to get across. But you could do woody

446
00:27:35,880 --> 00:27:41,119
Speaker 1: top notes with a vanilla base or heart note, so

447
00:27:41,240 --> 00:27:46,400
Speaker 1: it'll go from wood to vanilla to lemon citrus bass note. Right, sure,

448
00:27:47,400 --> 00:27:49,639
Speaker 1: Or you could do it completely opposite. You can just

449
00:27:49,800 --> 00:27:54,000
Speaker 1: mix and mad. It depends, right, It depends on the

450
00:27:55,560 --> 00:27:59,280
Speaker 1: the the type of molecule you use. And as you're

451
00:27:59,320 --> 00:28:03,639
Speaker 1: making syntheta um odorance, yeah, you can make it a

452
00:28:03,800 --> 00:28:06,280
Speaker 1: synthetic odorant that's gonna stick around as a bass note,

453
00:28:06,320 --> 00:28:09,320
Speaker 1: even though if you had an essential oil of that lemon,

454
00:28:09,800 --> 00:28:11,720
Speaker 1: it would be just the top note because it's gonna

455
00:28:11,760 --> 00:28:14,120
Speaker 1: go away so quick. Yeah, And as we'll see later

456
00:28:14,160 --> 00:28:17,120
Speaker 1: when you when it's when you're making these perfumes, it's

457
00:28:17,119 --> 00:28:21,400
Speaker 1: a real science of a balancing act of getting exactly

458
00:28:21,440 --> 00:28:24,199
Speaker 1: what they want because these smells, as you said, are

459
00:28:24,280 --> 00:28:27,440
Speaker 1: coming and going and um. It is sort of like

460
00:28:27,760 --> 00:28:31,960
Speaker 1: composing a symphony again again man um, So the bass

461
00:28:32,040 --> 00:28:34,560
Speaker 1: note that's the one that's gonna stick around the longest though, right,

462
00:28:34,920 --> 00:28:37,879
Speaker 1: and come out latest Yeah, it can come out starting

463
00:28:38,120 --> 00:28:40,320
Speaker 1: usually about thirty minutes after you put it on, and

464
00:28:40,400 --> 00:28:43,360
Speaker 1: can stick around for a day if you're not careful

465
00:28:43,560 --> 00:28:46,840
Speaker 1: and didn't you find something where the no perfume is

466
00:28:46,840 --> 00:28:49,800
Speaker 1: going to smell the same on any two people exactly, right.

467
00:28:50,120 --> 00:28:52,760
Speaker 1: Not only is it not going to smell the same

468
00:28:53,000 --> 00:28:57,200
Speaker 1: on any two people, it's going to smell different to

469
00:28:57,640 --> 00:29:01,840
Speaker 1: any two people, right because again uht of our odor

470
00:29:01,920 --> 00:29:05,360
Speaker 1: receptors are different in every single person. Plus also an

471
00:29:05,400 --> 00:29:09,160
Speaker 1: odorant can activate different kinds of receptors depending on the person.

472
00:29:09,560 --> 00:29:12,560
Speaker 1: And then lastly, that person is going to encode it

473
00:29:12,680 --> 00:29:17,640
Speaker 1: differently because scent is definitely its own thing as far

474
00:29:17,720 --> 00:29:21,760
Speaker 1: as our senses go, and it's the only sense that's

475
00:29:21,960 --> 00:29:25,440
Speaker 1: um directly hardwired to the brain. So the odorant receptors

476
00:29:26,200 --> 00:29:28,800
Speaker 1: go straight to the brain. It doesn't send it to

477
00:29:28,880 --> 00:29:32,440
Speaker 1: a nerve cell that's nearby first, exactly, So it's like

478
00:29:32,560 --> 00:29:36,240
Speaker 1: hard our scent, of our sense of smell is hardwired

479
00:29:36,280 --> 00:29:40,720
Speaker 1: to our brain. So it evokes some serious reaction brain.

480
00:29:41,040 --> 00:29:45,640
Speaker 1: And there's also a hypothesis that our brain, the lobes

481
00:29:45,720 --> 00:29:48,960
Speaker 1: of our brain, evolved from olfactory buds, that that's what

482
00:29:49,080 --> 00:29:52,120
Speaker 1: they started out as and then it just grew and

483
00:29:52,160 --> 00:29:54,040
Speaker 1: grew and grew, and then we were all like brain

484
00:29:54,120 --> 00:29:57,080
Speaker 1: stem and olfactory buds and then we the brain grew

485
00:29:57,200 --> 00:30:00,360
Speaker 1: from that. Which would be like hats off to the

486
00:30:00,480 --> 00:30:03,520
Speaker 1: sense of smell, because that's what started at all interesting.

487
00:30:03,720 --> 00:30:06,120
Speaker 1: But there's there's the point is is that our sense

488
00:30:06,160 --> 00:30:09,920
Speaker 1: of smell is it's a big deal, um, But it's

489
00:30:10,000 --> 00:30:13,120
Speaker 1: different in each of us. And when you factor in

490
00:30:13,200 --> 00:30:17,360
Speaker 1: our body chemistry, our skin, sure, that's when it's it's

491
00:30:17,600 --> 00:30:21,120
Speaker 1: it genuinely does smell differently on different people. Well, I

492
00:30:21,120 --> 00:30:23,760
Speaker 1: would think it has to because everyone has a natural

493
00:30:24,640 --> 00:30:28,520
Speaker 1: um scent. I think, just as a person that's different

494
00:30:28,560 --> 00:30:31,600
Speaker 1: from one another. So when you combine it, yeah, it's

495
00:30:31,600 --> 00:30:33,520
Speaker 1: got to make a different thing. You know. It's like

496
00:30:33,600 --> 00:30:36,640
Speaker 1: if I smell like a cherry pie, which you do,

497
00:30:36,880 --> 00:30:41,680
Speaker 1: throw some cool whip on me, which I would congress.

498
00:30:42,520 --> 00:30:45,280
Speaker 1: I wouldn't do anything. I just throw cool with you know,

499
00:30:45,960 --> 00:30:48,120
Speaker 1: um in the form of a pie to the face.

500
00:30:49,200 --> 00:30:53,040
Speaker 1: Why not that old gag. Um. But when you're putting

501
00:30:53,080 --> 00:30:54,960
Speaker 1: on the perfume. This is this is all coming around

502
00:30:54,960 --> 00:30:57,880
Speaker 1: to this point. Um. There are ways to do it

503
00:30:57,960 --> 00:31:02,640
Speaker 1: supposedly that well, get the proper um, I get get

504
00:31:02,720 --> 00:31:05,240
Speaker 1: the most out of your perfume. Like you shouldn't put

505
00:31:05,320 --> 00:31:07,720
Speaker 1: it and rub it in your skin real hard. You

506
00:31:07,760 --> 00:31:09,280
Speaker 1: don't want to like heat it up right away or

507
00:31:09,280 --> 00:31:11,560
Speaker 1: anything like that, No, because then you break the chains

508
00:31:11,600 --> 00:31:14,040
Speaker 1: of the top notes and you wear them out before

509
00:31:14,440 --> 00:31:18,000
Speaker 1: your finger even comes away from your skin. Yeah, like

510
00:31:18,200 --> 00:31:20,560
Speaker 1: dab it on lightly. Yeah, sure you just did, like

511
00:31:20,600 --> 00:31:22,480
Speaker 1: the old lady moved dab it behind the air maybe

512
00:31:23,080 --> 00:31:26,320
Speaker 1: or I've seen the other lady move to uh to

513
00:31:26,400 --> 00:31:28,400
Speaker 1: do it on the wrists and maybe rub that together

514
00:31:28,400 --> 00:31:31,800
Speaker 1: a little bit and then um my, my big trick

515
00:31:31,960 --> 00:31:35,000
Speaker 1: was too because I never I liked the Benetton colors,

516
00:31:35,400 --> 00:31:39,280
Speaker 1: but even back then, I didn't want to be super colone.

517
00:31:40,120 --> 00:31:41,720
Speaker 1: So you know, I did the deal where I spray

518
00:31:41,720 --> 00:31:43,200
Speaker 1: it in the air then like walk through it. You know.

519
00:31:43,440 --> 00:31:46,240
Speaker 1: That's even I think mentioned in this article is as

520
00:31:46,280 --> 00:31:49,160
Speaker 1: a method. Yeah, that's a method. Okay, Um I was

521
00:31:49,200 --> 00:31:53,160
Speaker 1: really onto something. I think even rubbing your wrists together though,

522
00:31:54,320 --> 00:31:57,240
Speaker 1: because you're you're you don't want to generate heat. And

523
00:31:57,480 --> 00:31:59,480
Speaker 1: one of the reasons why people put it behind their

524
00:31:59,560 --> 00:32:03,320
Speaker 1: ears or on their wrists stinky behind your ears, for one,

525
00:32:04,080 --> 00:32:06,320
Speaker 1: that's one you can also smell it yourself right there.

526
00:32:07,120 --> 00:32:10,120
Speaker 1: But if you put your fingers behind your ears and

527
00:32:10,200 --> 00:32:12,440
Speaker 1: then put them, like I don't know, on your head

528
00:32:12,520 --> 00:32:14,760
Speaker 1: or something, you'll see that behind your ears is warm.

529
00:32:15,840 --> 00:32:18,880
Speaker 1: On your wrists is warm. These are pulse points, right,

530
00:32:19,560 --> 00:32:22,320
Speaker 1: So you're hot blood is close to the surface of

531
00:32:22,400 --> 00:32:25,680
Speaker 1: your skin. So then that heat will start to break up.

532
00:32:25,920 --> 00:32:29,000
Speaker 1: The alcohol will make it evaporate and will hence make

533
00:32:29,080 --> 00:32:32,440
Speaker 1: those different notes come out. That's all the heat you need.

534
00:32:32,680 --> 00:32:35,800
Speaker 1: Any friction is too much heat, right, So you say

535
00:32:36,240 --> 00:32:39,360
Speaker 1: no on the wrist rub. No wrist rub? Okay? I mean,

536
00:32:39,400 --> 00:32:41,200
Speaker 1: if you want to waste your money and just get

537
00:32:41,480 --> 00:32:44,360
Speaker 1: heart and base notes and no top notes, go for it,

538
00:32:45,960 --> 00:32:48,280
Speaker 1: all right, Josh. So let's say I thought this was

539
00:32:48,280 --> 00:32:50,800
Speaker 1: all pretty interesting too. Actually, let's say you want to

540
00:32:50,920 --> 00:32:55,120
Speaker 1: lart launch um Josh nous. You work for Polo, and

541
00:32:55,240 --> 00:32:57,320
Speaker 1: you just you want to do Josh, no this um.

542
00:32:57,520 --> 00:33:00,120
Speaker 1: You're in their perfume department and you say, guys, is

543
00:33:00,120 --> 00:33:02,560
Speaker 1: gonna be a trust me on this one be a

544
00:33:02,640 --> 00:33:05,400
Speaker 1: top seller? Right, So you got a Polo your bosses

545
00:33:05,440 --> 00:33:07,479
Speaker 1: and they say, all right, Josh, what we need here

546
00:33:07,560 --> 00:33:12,080
Speaker 1: is a brief um. And the brief is gonna outline, um,

547
00:33:12,840 --> 00:33:15,640
Speaker 1: because you know, again you can't say this is a

548
00:33:15,720 --> 00:33:18,200
Speaker 1: perfume everyone's gonna love because they're like, there is no

549
00:33:18,320 --> 00:33:20,400
Speaker 1: such thing. So write up a brief. Tell me who

550
00:33:20,480 --> 00:33:23,200
Speaker 1: was gonna love it, who it's gonna appeal to? What

551
00:33:23,280 --> 00:33:24,920
Speaker 1: do you want it to smell? Like? Yeah, what do

552
00:33:24,960 --> 00:33:27,800
Speaker 1: you want this to say? Even so, tom Ford launched

553
00:33:27,840 --> 00:33:30,920
Speaker 1: one it became very successful called black Orchid, and he said,

554
00:33:30,960 --> 00:33:33,760
Speaker 1: I want this to smell like a man's crotch. That

555
00:33:34,000 --> 00:33:37,120
Speaker 1: was one. Can I give you another brief, please? Um,

556
00:33:38,640 --> 00:33:43,200
Speaker 1: for pure poison from de or The brief included what

557
00:33:43,440 --> 00:33:45,800
Speaker 1: is it like to have something soft and hard at

558
00:33:45,840 --> 00:33:48,480
Speaker 1: the same time? Oh? I think we all know that,

559
00:33:48,720 --> 00:33:51,120
Speaker 1: all right? And then um, here's another one. I don't

560
00:33:51,120 --> 00:33:56,200
Speaker 1: know what this one was for. That's a viagra so, uh, yeah,

561
00:33:56,240 --> 00:33:59,360
Speaker 1: I don't know which one this is, but um, one brief.

562
00:33:59,720 --> 00:34:02,600
Speaker 1: This scribed what they were after as give us the

563
00:34:02,720 --> 00:34:05,320
Speaker 1: scent of a warm cloud floating in a fresh spring

564
00:34:05,400 --> 00:34:09,160
Speaker 1: sky over sicily raining titanium rain drops on a woman

565
00:34:09,239 --> 00:34:12,759
Speaker 1: with emerald eyes. That's what somebody wrote down when they

566
00:34:12,800 --> 00:34:15,400
Speaker 1: were trying to describe what scent they wanted. Yeah, I

567
00:34:15,440 --> 00:34:18,919
Speaker 1: mean that's those are legit briefs. That's that's how you're

568
00:34:18,920 --> 00:34:23,000
Speaker 1: supposed to do it. Describe not just um, the specific

569
00:34:23,120 --> 00:34:24,600
Speaker 1: sense that you want, but what do you want it

570
00:34:24,719 --> 00:34:28,719
Speaker 1: to say? Uh, Generally it is probably more something like

571
00:34:28,840 --> 00:34:33,520
Speaker 1: you know classy or you know prosperous or something like that,

572
00:34:34,000 --> 00:34:38,400
Speaker 1: fecal fecal um. Then you want to write out what

573
00:34:39,239 --> 00:34:41,799
Speaker 1: how you're gonna sell it, like, um, what form it's

574
00:34:41,840 --> 00:34:45,040
Speaker 1: gonna take? Um. You also want to have a marketing plan,

575
00:34:45,160 --> 00:34:48,040
Speaker 1: like I think we could sell this in the in

576
00:34:48,640 --> 00:34:51,719
Speaker 1: South America for the next like five years. They're going

577
00:34:51,760 --> 00:34:54,719
Speaker 1: to go crazy for yeah exactly. So then after that

578
00:34:54,840 --> 00:34:57,319
Speaker 1: it's gonna go um to a chemist and it's gonna

579
00:34:57,360 --> 00:35:00,800
Speaker 1: get mailed to what are called fragrance houses. Well, this

580
00:35:00,960 --> 00:35:04,000
Speaker 1: polo doesn't make it themselves. They come up with it themselves,

581
00:35:04,080 --> 00:35:06,760
Speaker 1: that is, and the chemist is employed by the fragrance houses.

582
00:35:06,840 --> 00:35:09,080
Speaker 1: And they send this brief out to a bunch of

583
00:35:09,120 --> 00:35:13,080
Speaker 1: different fragrance houses and and basically started competition who who's

584
00:35:13,080 --> 00:35:16,279
Speaker 1: going to land this account? But what we want? See

585
00:35:16,320 --> 00:35:18,560
Speaker 1: what you can do? So this fragrance house they do

586
00:35:18,640 --> 00:35:21,319
Speaker 1: a couple of things. They have the perfumers, who they

587
00:35:21,400 --> 00:35:24,879
Speaker 1: actually are the chemists who come up with the formula. Yeah,

588
00:35:24,920 --> 00:35:26,480
Speaker 1: they've got all these scents in their head and then

589
00:35:26,680 --> 00:35:28,640
Speaker 1: they know, like, oh, I know exactly what smells like

590
00:35:28,680 --> 00:35:32,040
Speaker 1: a woman with emerald eyes. Super smellers I would imagine, yeah,

591
00:35:32,400 --> 00:35:35,000
Speaker 1: oh yeah, you know. Yeah, there's an older tester job

592
00:35:35,080 --> 00:35:38,080
Speaker 1: out there that's supposed to be great. I don't know

593
00:35:38,120 --> 00:35:40,279
Speaker 1: if I do so hot on that. Oh yeah, you

594
00:35:40,320 --> 00:35:43,080
Speaker 1: have to have like just a naturally wonderful nose. Yeah,

595
00:35:43,320 --> 00:35:45,400
Speaker 1: my nose is not naturally wonderful. It has to make

596
00:35:45,480 --> 00:35:50,440
Speaker 1: like a curly to Uh. These fragrance houses also have

597
00:35:50,760 --> 00:35:53,800
Speaker 1: they don't just UM right, the formulas, they also have

598
00:35:54,080 --> 00:35:58,360
Speaker 1: the stuff in stock, um all these different ingredients in warehouses,

599
00:35:58,640 --> 00:36:02,480
Speaker 1: or they will work with another company who has it.

600
00:36:02,560 --> 00:36:07,280
Speaker 1: If they're like, we don't have um, you know, papaya, papaya,

601
00:36:07,640 --> 00:36:09,799
Speaker 1: we need to work with the company who does, they

602
00:36:09,800 --> 00:36:12,480
Speaker 1: will sub that out. And they have these chemists that

603
00:36:12,520 --> 00:36:17,319
Speaker 1: actually work with UM gas chromatography mass spectromty, which we've

604
00:36:17,320 --> 00:36:19,759
Speaker 1: talked about in something I can't remember what it was.

605
00:36:20,280 --> 00:36:22,879
Speaker 1: This can be used for other things. It basically analyzes

606
00:36:22,920 --> 00:36:26,320
Speaker 1: odorant molecules to to say here's here's what it's made of.

607
00:36:26,360 --> 00:36:28,040
Speaker 1: And here's how you can make a synthetic version of

608
00:36:28,120 --> 00:36:32,200
Speaker 1: it exactly right, exactly. So then you have those people,

609
00:36:32,320 --> 00:36:36,880
Speaker 1: those UM chemists analysis analysts, and then you also have

610
00:36:37,280 --> 00:36:40,840
Speaker 1: synthetic chemists who say who take the readouts from the

611
00:36:40,960 --> 00:36:46,120
Speaker 1: guests um chro chromatography and say, oh, I can build this,

612
00:36:46,320 --> 00:36:49,520
Speaker 1: and then they build the synthetic molecules exactly and all

613
00:36:49,680 --> 00:36:52,160
Speaker 1: just mind blowing. It is mind blow. All of these

614
00:36:52,239 --> 00:36:58,120
Speaker 1: people are employed by the fragrance houses, that's right. Uh.

615
00:36:58,480 --> 00:37:00,360
Speaker 1: One thing that they do. We we did talk earlier

616
00:37:00,400 --> 00:37:02,680
Speaker 1: about UM. You know how they have this stuff in stock.

617
00:37:03,000 --> 00:37:05,000
Speaker 1: A lot of times it can be the actual oils

618
00:37:05,040 --> 00:37:09,400
Speaker 1: from pressing it and steaming it. Um. But there's another

619
00:37:09,520 --> 00:37:13,520
Speaker 1: headlock exactly. Uh. There's another cool thing they have though,

620
00:37:13,600 --> 00:37:17,080
Speaker 1: called headspace, and that is when if they want an

621
00:37:17,160 --> 00:37:21,160
Speaker 1: odor um or fragrance, they will they will put like

622
00:37:21,239 --> 00:37:24,880
Speaker 1: an avocado in a jar and um suck out the

623
00:37:24,960 --> 00:37:28,960
Speaker 1: air every hour or constantly for hours, right, and then

624
00:37:28,960 --> 00:37:31,800
Speaker 1: they use gas chromatography to analyze that and analyze that.

625
00:37:32,040 --> 00:37:34,799
Speaker 1: There you go, and then somebody goes and builds that, right,

626
00:37:34,960 --> 00:37:37,840
Speaker 1: And that's what's called the headspace. The headspace is basically

627
00:37:38,280 --> 00:37:45,280
Speaker 1: a synthetic version of an existing natural scent that somebody

628
00:37:45,800 --> 00:37:48,680
Speaker 1: trademarks and then all of a sudden it becomes part

629
00:37:48,800 --> 00:37:51,840
Speaker 1: of the perfume industry's repertoire. Yeah. I mean that's the

630
00:37:51,960 --> 00:37:57,080
Speaker 1: space in the jar, that's the literal headspace, that is

631
00:37:57,440 --> 00:38:02,839
Speaker 1: is got the odor. There's a dude name um Christopher Brosius,

632
00:38:03,320 --> 00:38:05,799
Speaker 1: and he started a company called Demeter, and they're known

633
00:38:05,880 --> 00:38:10,719
Speaker 1: for making like really weird perfumes like birthday cake, baseball

634
00:38:10,800 --> 00:38:14,719
Speaker 1: mitt baby aspirin, which is weird stuff like that. But

635
00:38:14,840 --> 00:38:17,880
Speaker 1: what's neat is they nail it. And one of the

636
00:38:17,920 --> 00:38:20,960
Speaker 1: ways they nail it is by using by making headspaces.

637
00:38:21,360 --> 00:38:23,799
Speaker 1: One of the first ones they did was called Soaked Earth.

638
00:38:24,160 --> 00:38:27,839
Speaker 1: He took some um dirt from his parents farm, put

639
00:38:27,880 --> 00:38:30,080
Speaker 1: it in a bag and took it to New York

640
00:38:30,160 --> 00:38:32,080
Speaker 1: and threw it on the table and said I want this.

641
00:38:32,800 --> 00:38:35,480
Speaker 1: And they analyzed it and by god, that came up

642
00:38:35,560 --> 00:38:40,719
Speaker 1: with dirt the smell of specific to his Yeah. Yeah, yeah,

643
00:38:40,920 --> 00:38:45,200
Speaker 1: I think Pennsylvania. Interesting. Um, I guess here we can

644
00:38:45,640 --> 00:38:49,960
Speaker 1: briefly mentioned that um, knockoff cologns and perfumes is a

645
00:38:50,080 --> 00:38:55,000
Speaker 1: very common thing because uh, your copyright. I mean you

646
00:38:55,080 --> 00:38:59,040
Speaker 1: can tweak your formula slightly and it's totally legal, you know,

647
00:38:59,320 --> 00:39:03,120
Speaker 1: to to all that essentially same thing that's just as

648
00:39:03,280 --> 00:39:06,080
Speaker 1: slightly different under a different name. It's like the same

649
00:39:06,120 --> 00:39:09,920
Speaker 1: thing as designer drugs, except with perfumes. Yeah, remember that,

650
00:39:10,160 --> 00:39:13,000
Speaker 1: like the gas station if you love, if you like Georgio,

651
00:39:13,160 --> 00:39:17,640
Speaker 1: you'll love whatever we're calling what was the knockoff name

652
00:39:17,680 --> 00:39:21,120
Speaker 1: for Georgio Georgie, But there was like a whole generic

653
00:39:21,280 --> 00:39:25,880
Speaker 1: rip off line called if you like Blank, You'll love Blank.

654
00:39:26,360 --> 00:39:29,800
Speaker 1: It's hilarious, So chuck um. You take all this stuff,

655
00:39:29,840 --> 00:39:32,719
Speaker 1: You take your head space, you take your existing headspace,

656
00:39:32,800 --> 00:39:34,960
Speaker 1: you take your essential oils, and you put them all

657
00:39:35,000 --> 00:39:39,160
Speaker 1: together to create that um emerald I woman who has

658
00:39:39,239 --> 00:39:43,160
Speaker 1: titanium raindrops raining honor in sicily on a spring day. Yeah,

659
00:39:43,239 --> 00:39:45,520
Speaker 1: well you do anywhere from ten to a hundred of

660
00:39:45,600 --> 00:39:49,320
Speaker 1: them each fragrance house does. Then they send them to

661
00:39:49,360 --> 00:39:52,840
Speaker 1: their oder testers, and the oder tester goes, no, no, no,

662
00:39:53,400 --> 00:39:55,960
Speaker 1: this one's a maybe no no. I like this one

663
00:39:56,360 --> 00:40:00,279
Speaker 1: no no, maybe again yes, and then no, and then

664
00:40:00,400 --> 00:40:03,120
Speaker 1: Polo at this point has not smelled any josh this yet.

665
00:40:03,760 --> 00:40:05,640
Speaker 1: This is all they're trying to weed out the gunk

666
00:40:06,080 --> 00:40:09,160
Speaker 1: because they don't want to waste Polo's time. You know,

667
00:40:09,480 --> 00:40:11,800
Speaker 1: they don't want to send him Josh Josh, and this

668
00:40:11,920 --> 00:40:13,960
Speaker 1: is exactly no. They want to send him like one,

669
00:40:14,280 --> 00:40:18,880
Speaker 1: maybe two, and they do. Sure, so Polo, well then

670
00:40:18,920 --> 00:40:22,480
Speaker 1: get it. Say I like this second one, but it's

671
00:40:22,480 --> 00:40:25,520
Speaker 1: a little too strong on this one, cent um. So

672
00:40:25,840 --> 00:40:28,720
Speaker 1: they'll go back again, and it's just a process basically.

673
00:40:28,760 --> 00:40:31,719
Speaker 1: Maybe they nail it on the first time, but probably not.

674
00:40:31,920 --> 00:40:33,920
Speaker 1: It's a back and forth basically. It's it's just like

675
00:40:34,040 --> 00:40:36,840
Speaker 1: working with an editor, and they'll swap in ingredients and

676
00:40:36,960 --> 00:40:40,040
Speaker 1: they'll you know, like we said earlier, it's a science

677
00:40:40,120 --> 00:40:44,799
Speaker 1: basically of the right combination in the right order of evaporation. UM.

678
00:40:45,360 --> 00:40:47,000
Speaker 1: I think it's just super interesting. They put it through

679
00:40:47,040 --> 00:40:50,080
Speaker 1: product testing, of course, um to see what people think

680
00:40:50,120 --> 00:40:52,080
Speaker 1: of it, because they're not just gonna launch it out

681
00:40:52,120 --> 00:40:54,200
Speaker 1: of the blue. They want it to, like you said,

682
00:40:54,239 --> 00:40:58,360
Speaker 1: appeal to either the right demographic or the most people possible.

683
00:40:59,000 --> 00:41:02,759
Speaker 1: And so the one that um Polo decides that is

684
00:41:03,040 --> 00:41:06,880
Speaker 1: Josh nous y. Um they win. That Perfume House wins,

685
00:41:07,320 --> 00:41:10,960
Speaker 1: and so they get a contract to produce X number

686
00:41:11,120 --> 00:41:15,279
Speaker 1: of tons or gallons of this particular perfume, well of

687
00:41:15,440 --> 00:41:21,640
Speaker 1: the of the the perfume oil. Yeah, the undeluded stuff, yeah,

688
00:41:21,719 --> 00:41:25,279
Speaker 1: Polo actually produces. They take that and produce the perfume. Right.

689
00:41:25,360 --> 00:41:29,040
Speaker 1: They add the solventure to produce the perfume, the oda toilette,

690
00:41:29,200 --> 00:41:32,040
Speaker 1: the de cologne, all that stuff in the different concentrations.

691
00:41:32,160 --> 00:41:34,000
Speaker 1: They will probably also use it and maybe like a

692
00:41:34,080 --> 00:41:37,120
Speaker 1: deodor in a body lotion, all that stuff. But they

693
00:41:37,200 --> 00:41:39,640
Speaker 1: deliver them in like one ton drums of the perfume

694
00:41:39,680 --> 00:41:42,320
Speaker 1: oil that you don't want to smell until it's been diluted,

695
00:41:42,800 --> 00:41:44,680
Speaker 1: and then all of a sudden, the Joshness is released

696
00:41:44,719 --> 00:41:48,120
Speaker 1: into the world literally and becomes the number one selling

697
00:41:48,200 --> 00:41:52,680
Speaker 1: cologne of all time. Well, and um, Polo never knows

698
00:41:53,360 --> 00:41:56,279
Speaker 1: the exact concoction that makes Joshness either, which I thought

699
00:41:56,320 --> 00:42:01,520
Speaker 1: was super interesting. It's literally the perfumer knows this little secret.

700
00:42:02,080 --> 00:42:05,399
Speaker 1: It's gonna so after this we're gonna talk a little

701
00:42:05,440 --> 00:42:09,600
Speaker 1: bit um about the science of scent and whether or

702
00:42:09,640 --> 00:42:33,760
Speaker 1: not it's something that we're born with or that we learned. Alright, So, Chuck,

703
00:42:34,160 --> 00:42:38,640
Speaker 1: why do people wear perfume? Depends on who you ask. Um.

704
00:42:38,760 --> 00:42:42,480
Speaker 1: There's a lady named Rachel hurts Uh from Brown University.

705
00:42:42,880 --> 00:42:45,480
Speaker 1: She wrote a book called The Scent of Desire Colin

706
00:42:45,560 --> 00:42:51,759
Speaker 1: Discovering our enigmatic sense of smell, and she postulates that, Uh,

707
00:42:51,920 --> 00:42:54,560
Speaker 1: depending on how old you are and what gender you are,

708
00:42:54,760 --> 00:42:58,160
Speaker 1: you have your different reasons. That a young men do

709
00:42:58,280 --> 00:43:01,279
Speaker 1: it to attract women. That's why I did it right.

710
00:43:02,239 --> 00:43:04,080
Speaker 1: Older men do it out of gratitude to the women

711
00:43:04,080 --> 00:43:06,520
Speaker 1: who gave it to him money. You'd smell nice with

712
00:43:06,640 --> 00:43:11,640
Speaker 1: this on, so sure I'll wear it, dear, Uh. Women,

713
00:43:11,960 --> 00:43:13,680
Speaker 1: Depending on how old you are in the twenties, you're

714
00:43:13,719 --> 00:43:16,400
Speaker 1: more affected by I guess inspired by your friends in

715
00:43:16,440 --> 00:43:20,439
Speaker 1: the media. Beyonce, Sure she has a perfume dungy. Yeah.

716
00:43:20,480 --> 00:43:23,000
Speaker 1: You know who has like a surprise runaway smash hit

717
00:43:23,160 --> 00:43:26,640
Speaker 1: right now is Sarah Jessica Parker. That doesn't surprise me.

718
00:43:27,160 --> 00:43:29,759
Speaker 1: It does me a little bit. It wouldn't surprise me

719
00:43:29,840 --> 00:43:33,800
Speaker 1: in like two but like it is a top seller

720
00:43:34,040 --> 00:43:36,960
Speaker 1: right now. She's like a goddess to a certain uh

721
00:43:37,960 --> 00:43:40,759
Speaker 1: age group of women. Though, yeah, you're still I guess

722
00:43:40,800 --> 00:43:43,880
Speaker 1: you're right. But even still you'd think, like, yeah, I

723
00:43:43,920 --> 00:43:46,200
Speaker 1: don't know, maybe they're right. In the perfume wheelhouse, it

724
00:43:46,400 --> 00:43:48,520
Speaker 1: could be an awesome smelling perfume. I've never smelled it.

725
00:43:48,640 --> 00:43:51,480
Speaker 1: I was just surprised because you know, you're like Beyonce,

726
00:43:52,360 --> 00:43:55,439
Speaker 1: Derek Jeter, like, these are the celebrities that have that. Yeah,

727
00:43:55,440 --> 00:43:59,120
Speaker 1: it's top selling that have these top selling like cologns

728
00:43:59,480 --> 00:44:02,719
Speaker 1: and then so Justica Parker just I just don't think

729
00:44:02,760 --> 00:44:05,640
Speaker 1: of her like that, you know, I like her, she's great. Yeah,

730
00:44:06,000 --> 00:44:07,440
Speaker 1: I just don't think of her as that, and I'm

731
00:44:07,560 --> 00:44:11,239
Speaker 1: I'm happy for her success. Yeah, she's iconic, has a

732
00:44:11,320 --> 00:44:17,239
Speaker 1: certain demographic. Um not to me, but she's she's No,

733
00:44:17,400 --> 00:44:19,640
Speaker 1: she's an icon to Emily. I think she was a

734
00:44:19,680 --> 00:44:24,120
Speaker 1: big fan of that show. Um. Women in their thirties,

735
00:44:24,280 --> 00:44:27,319
Speaker 1: they say, follow no particular pattern. They're just I don't

736
00:44:27,360 --> 00:44:29,920
Speaker 1: know what they're doing. They don't know what's going on yet.

737
00:44:30,000 --> 00:44:31,440
Speaker 1: They just like what they like. I think is what

738
00:44:31,520 --> 00:44:34,520
Speaker 1: that means. Well, by the time they're forty, they say

739
00:44:34,600 --> 00:44:37,680
Speaker 1: that's simply because they like it, Like I just like

740
00:44:37,800 --> 00:44:40,680
Speaker 1: the way the smells, and I'm forty, so I'm gonna

741
00:44:40,760 --> 00:44:43,399
Speaker 1: just wear it. I don't care what my husband thinks

742
00:44:43,400 --> 00:44:47,120
Speaker 1: at this point or what my friends think at this point. Um,

743
00:44:48,080 --> 00:44:50,960
Speaker 1: and their sixties, they say, women think of other people's

744
00:44:51,000 --> 00:44:54,440
Speaker 1: which is like, uh, they're friends, are loved ones say

745
00:44:54,520 --> 00:44:57,000
Speaker 1: they like the white smells, which is a really nice thing.

746
00:44:57,200 --> 00:45:00,440
Speaker 1: And then a lot of um people choose per fumes

747
00:45:00,760 --> 00:45:04,280
Speaker 1: apparently that their mother or or in the same scent family,

748
00:45:05,440 --> 00:45:10,040
Speaker 1: either knowingly or not, but probably knowingly because um, there's

749
00:45:10,080 --> 00:45:14,399
Speaker 1: an associative learning theory of smell. You were saying before

750
00:45:14,440 --> 00:45:16,920
Speaker 1: the break, We're going to talk about whether you know

751
00:45:17,000 --> 00:45:20,360
Speaker 1: smell has learned or forborn with it. The idea that

752
00:45:20,480 --> 00:45:26,200
Speaker 1: smell is learned is called the associative learning hypothesis. Yeah,

753
00:45:26,360 --> 00:45:30,080
Speaker 1: that like, we come to like smells based on social constructs,

754
00:45:30,160 --> 00:45:34,640
Speaker 1: based on experience. There's supposedly evidence that smell learning begins

755
00:45:35,200 --> 00:45:38,800
Speaker 1: in the womb, even that odorant molecules can be passed

756
00:45:38,800 --> 00:45:42,120
Speaker 1: along from mother to child, and that the stuff you're

757
00:45:42,120 --> 00:45:44,360
Speaker 1: exposed to in the womb you can show a preference

758
00:45:44,440 --> 00:45:47,400
Speaker 1: for later on down the road. And Rachel Hurts is

759
00:45:47,440 --> 00:45:49,279
Speaker 1: a member of that camp. Yeah. And by the way,

760
00:45:49,320 --> 00:45:51,479
Speaker 1: I want to give a shout out. Rachel Hurts wrote

761
00:45:51,520 --> 00:45:56,280
Speaker 1: a chapter for the book Neurobiology of Sensation and Reward,

762
00:45:56,360 --> 00:45:59,960
Speaker 1: which is a gas in general, right, But she wrote

763
00:46:00,080 --> 00:46:03,640
Speaker 1: chapter seventeen perfume is the title of it, and it's

764
00:46:03,760 --> 00:46:07,600
Speaker 1: on UM the n I H website, the n CBI website.

765
00:46:07,680 --> 00:46:09,160
Speaker 1: Just search for that and they will come up the

766
00:46:09,200 --> 00:46:12,759
Speaker 1: whole chapters right there. And it's really interesting and exhausting.

767
00:46:13,320 --> 00:46:15,759
Speaker 1: But she is one of the ones who's like, this

768
00:46:15,880 --> 00:46:18,520
Speaker 1: is a learned behavior and lays out something really great,

769
00:46:19,080 --> 00:46:22,040
Speaker 1: um evidence for it. Yeah. One of her points is that,

770
00:46:22,280 --> 00:46:29,560
Speaker 1: UM that babies basically don't think anything smells bad or good. Um.

771
00:46:30,320 --> 00:46:32,160
Speaker 1: I don't know how they know this. I guess walking

772
00:46:32,200 --> 00:46:36,399
Speaker 1: things under baby's face to see what they make, including poop. Well, yeah,

773
00:46:36,480 --> 00:46:41,040
Speaker 1: you never never see the baby like yeah, like I'll

774
00:46:41,080 --> 00:46:43,400
Speaker 1: wallow and poop. I don't care. I'm a baby. I

775
00:46:43,440 --> 00:46:45,120
Speaker 1: don't mind the smell. You ever farted right in the

776
00:46:45,160 --> 00:46:49,759
Speaker 1: baby's face, No reaction, They just blink nothing. A couple

777
00:46:49,800 --> 00:46:54,520
Speaker 1: of times they're delighted. Well. Plus also um, other studies

778
00:46:54,520 --> 00:46:56,759
Speaker 1: of adults, not even babies, have shown that the same

779
00:46:56,880 --> 00:47:01,680
Speaker 1: smell can be preferred or disliked in very similar groups.

780
00:47:02,480 --> 00:47:04,880
Speaker 1: In the UK, the smell of winter green in a

781
00:47:05,000 --> 00:47:08,120
Speaker 1: study after World War Two was found to be just

782
00:47:08,320 --> 00:47:12,480
Speaker 1: generally disliked. In the US, like a decade later, the

783
00:47:12,600 --> 00:47:15,480
Speaker 1: smell of winter green was found to be generally preferred.

784
00:47:16,040 --> 00:47:18,680
Speaker 1: In the US, winter green is used for like candy

785
00:47:18,840 --> 00:47:22,359
Speaker 1: and gum, and it's associated with positive stuff. In the UK,

786
00:47:23,000 --> 00:47:26,000
Speaker 1: winter green was used during World War two, um for

787
00:47:26,360 --> 00:47:29,640
Speaker 1: medicines that were used in the field, so there's associations

788
00:47:29,680 --> 00:47:34,239
Speaker 1: with battle war maiming disease. So that's what winter green

789
00:47:34,360 --> 00:47:36,440
Speaker 1: is the people in the UK, whereas in the US

790
00:47:36,520 --> 00:47:39,600
Speaker 1: the exact same smell is pleasant. And you know, I

791
00:47:39,680 --> 00:47:43,000
Speaker 1: mean it's not like the Americans and the Brits are

792
00:47:43,040 --> 00:47:45,920
Speaker 1: the exact same people, but they're in the same cohort,

793
00:47:46,000 --> 00:47:49,440
Speaker 1: you know, are very similar cohort, and they showed like

794
00:47:50,000 --> 00:47:55,640
Speaker 1: opposite preferences, which is really great evidence for associative learning hypothesis. Yeah,

795
00:47:55,680 --> 00:47:58,280
Speaker 1: and it's also a reason why in the early two thousands,

796
00:47:58,440 --> 00:48:01,600
Speaker 1: the U. S. Army was not able to come up

797
00:48:01,719 --> 00:48:07,760
Speaker 1: with a stink bomb that was universally upsetting to people's

798
00:48:07,840 --> 00:48:12,240
Speaker 1: noses across cultures. They contracted out the Moll Chemical Sensus

799
00:48:12,280 --> 00:48:17,600
Speaker 1: Center in Philly and they tried to curate a universal

800
00:48:17,920 --> 00:48:21,440
Speaker 1: stink bomb smell and they said, you know, because of

801
00:48:21,600 --> 00:48:26,240
Speaker 1: cultural specific products and things, we had to avoid anything

802
00:48:26,320 --> 00:48:29,360
Speaker 1: like food related even if we think it really stinks,

803
00:48:29,600 --> 00:48:32,880
Speaker 1: some other culture might like it. Um. So they had

804
00:48:32,960 --> 00:48:36,600
Speaker 1: to basically go to They focused on stuff with biological

805
00:48:36,640 --> 00:48:41,359
Speaker 1: origins like vomit and human waste and burnt hair and uh.

806
00:48:41,800 --> 00:48:45,040
Speaker 1: They made synthetic versions of all these and got some

807
00:48:45,160 --> 00:48:47,360
Speaker 1: people in Philly and put them in a hood and

808
00:48:47,480 --> 00:48:50,719
Speaker 1: introduced the and uh, I thought it was funny that

809
00:48:50,800 --> 00:48:54,359
Speaker 1: was Philly though, they're probably like, it's not so bad, um,

810
00:48:55,160 --> 00:48:58,000
Speaker 1: and introduced They slowly infused it, and they said people

811
00:48:58,040 --> 00:49:00,200
Speaker 1: thought it was the worst thing they ever smell. Their

812
00:49:00,239 --> 00:49:02,719
Speaker 1: heads were jerk back. They would contort with revulsion and

813
00:49:02,760 --> 00:49:04,680
Speaker 1: then basically just try and hold their breath as long

814
00:49:04,719 --> 00:49:07,400
Speaker 1: as possible or take a little shallow breaths. Sounds like

815
00:49:07,440 --> 00:49:10,319
Speaker 1: a great stink bomb to unleash on people in Philadelphia

816
00:49:10,320 --> 00:49:12,799
Speaker 1: at least. Yeah, but they couldn't. Basically, they couldn't come

817
00:49:12,880 --> 00:49:17,560
Speaker 1: up with anything that was universally hated. So do you

818
00:49:17,600 --> 00:49:19,480
Speaker 1: remember the Air Force also tried to come up with

819
00:49:19,520 --> 00:49:22,880
Speaker 1: a gay bomb that used like some sort of perfume

820
00:49:23,000 --> 00:49:26,800
Speaker 1: to turn like enemy combatants into like just gay lovers.

821
00:49:27,360 --> 00:49:30,399
Speaker 1: So silly. Um. It's a shame though, because the stink

822
00:49:30,440 --> 00:49:33,520
Speaker 1: bomb is actually really like it's a great idea. You know,

823
00:49:33,560 --> 00:49:35,680
Speaker 1: it doesn't hurt anyone, there's no, it's not like a

824
00:49:36,440 --> 00:49:41,200
Speaker 1: chemical like you know, what do you call it the sprays? Yes,

825
00:49:41,320 --> 00:49:43,759
Speaker 1: not an irritant anyway. It just stinks, and it would

826
00:49:43,840 --> 00:49:46,120
Speaker 1: keep people out of a sensitive area if they didn't

827
00:49:46,120 --> 00:49:50,600
Speaker 1: want them there. Well, chemical um irritation is a sensation

828
00:49:50,719 --> 00:49:55,920
Speaker 1: that your nose experiences along with odors. So it is

829
00:49:56,080 --> 00:49:59,040
Speaker 1: technically a stink bomb, like pepper spray is a stink bomb.

830
00:49:59,560 --> 00:50:02,240
Speaker 1: Oh yeah, yeah, but it has like an actual physical

831
00:50:02,840 --> 00:50:06,279
Speaker 1: effect on your skin, which a stink bomb wouldn't. UM.

832
00:50:06,520 --> 00:50:08,799
Speaker 1: But the other school thought, though, is that it's uh,

833
00:50:10,040 --> 00:50:14,319
Speaker 1: you know, it comes via evolution basically, yeah, that it's innate. Yeah,

834
00:50:14,480 --> 00:50:16,480
Speaker 1: which this kind of makes sense that they both make

835
00:50:16,480 --> 00:50:18,080
Speaker 1: sense to me. I think it might be a mixture

836
00:50:18,120 --> 00:50:23,960
Speaker 1: of both. Um. But what's his name, Gilbert or hill Bear?

837
00:50:24,360 --> 00:50:26,759
Speaker 1: Hill Bear one of the two. So if you're in

838
00:50:26,760 --> 00:50:29,320
Speaker 1: the Gilbert camp, though, you're gonna you're gonna go with

839
00:50:29,400 --> 00:50:33,160
Speaker 1: the evolution because he points out that, um, when we

840
00:50:33,280 --> 00:50:38,000
Speaker 1: were evolving, you know, apples smell good because you're meant

841
00:50:38,040 --> 00:50:40,879
Speaker 1: to eat them and you're meant to spread the seed. UM.

842
00:50:41,360 --> 00:50:46,120
Speaker 1: So that smell is associated with living and living well

843
00:50:46,760 --> 00:50:49,480
Speaker 1: by eating fruits, and conversely the smell of poop and

844
00:50:49,640 --> 00:50:54,440
Speaker 1: vomit and urine um, which convey disease and bacteria and

845
00:50:54,520 --> 00:50:57,479
Speaker 1: all the stuff you're not supposed to be with. Under

846
00:50:57,520 --> 00:51:01,680
Speaker 1: innate hypothesis, it would be that's why we avoid those,

847
00:51:01,719 --> 00:51:07,560
Speaker 1: because we avoid the substances that carry those obnoxious smells.

848
00:51:08,440 --> 00:51:11,279
Speaker 1: Makes sense, Oh, it totally makes sense. I just think

849
00:51:11,400 --> 00:51:14,839
Speaker 1: to me, the evidence is more there for associative learning. Yeah,

850
00:51:14,880 --> 00:51:16,440
Speaker 1: I think I think it can be both. I don't

851
00:51:16,440 --> 00:51:18,839
Speaker 1: think it has to be mutually exclusive, and I think

852
00:51:18,880 --> 00:51:22,520
Speaker 1: it can be overwritten by the by the learning as well. Whatever.

853
00:51:22,600 --> 00:51:26,440
Speaker 1: In eight things we have UM and I don't remember,

854
00:51:26,480 --> 00:51:29,640
Speaker 1: we did a bit on a study years ago about

855
00:51:29,960 --> 00:51:35,160
Speaker 1: UM people looking for their mates according to having a

856
00:51:35,400 --> 00:51:38,880
Speaker 1: different immune system, which would in turn make their children

857
00:51:40,040 --> 00:51:44,440
Speaker 1: immune to more possible things. Yeah, more robust immunity and

858
00:51:44,480 --> 00:51:47,000
Speaker 1: the kids. Because you take immunity and immunity B and

859
00:51:47,080 --> 00:51:49,439
Speaker 1: putting together you've got immunity C, which is the best

860
00:51:49,480 --> 00:51:51,719
Speaker 1: of A and B. Right, So this this is like

861
00:51:51,840 --> 00:51:55,719
Speaker 1: a whole idea of why or how people select mates

862
00:51:55,880 --> 00:51:58,759
Speaker 1: is based on that which is scent based that's what

863
00:51:58,920 --> 00:52:03,359
Speaker 1: they think. Apparently it's this is evidenced by study after

864
00:52:03,440 --> 00:52:06,880
Speaker 1: study after study that finds consistently that women rate a

865
00:52:07,000 --> 00:52:11,960
Speaker 1: man scent as the number one factor and attractiveness more

866
00:52:12,040 --> 00:52:15,959
Speaker 1: than his appearance, more than wealth, more than anything else.

867
00:52:16,360 --> 00:52:20,600
Speaker 1: Scent is perennially the number one most important thing. They

868
00:52:20,719 --> 00:52:23,680
Speaker 1: think that's possible that the reason why is because um

869
00:52:23,920 --> 00:52:27,640
Speaker 1: our senses are attuned are scent is a tune so

870
00:52:27,800 --> 00:52:30,760
Speaker 1: that we can sniff out somebody with a different immune system,

871
00:52:30,800 --> 00:52:34,360
Speaker 1: so we can reproduce more robust kits. The problem is

872
00:52:34,840 --> 00:52:37,760
Speaker 1: if you factor in cologne, what you're doing is deceiving

873
00:52:37,840 --> 00:52:40,200
Speaker 1: that natural drive, and all of a sudden you're gonna

874
00:52:40,200 --> 00:52:43,279
Speaker 1: have kids with like zero immune system because the guy

875
00:52:43,440 --> 00:52:46,960
Speaker 1: was wearing cologne. Yeah, that makes total sense. Uh, you

876
00:52:47,000 --> 00:52:50,440
Speaker 1: don't want to confuse your potential mating mate. It's a

877
00:52:50,520 --> 00:52:54,960
Speaker 1: pretty good argument against warring cologne. Yeah. Um. And then

878
00:52:55,080 --> 00:52:57,800
Speaker 1: there is the uh, of course, the whole does this

879
00:52:57,880 --> 00:53:00,160
Speaker 1: stuff work anyway as far as being in sex will

880
00:53:00,200 --> 00:53:03,719
Speaker 1: attract itt Uh? And there's there's zero scientific proof that

881
00:53:03,800 --> 00:53:09,239
Speaker 1: there was any kind of um aphrodisiastic as sic aphrodisiac

882
00:53:10,239 --> 00:53:14,839
Speaker 1: i compound that you can concoct that will literally, um,

883
00:53:15,360 --> 00:53:18,720
Speaker 1: draw someone to you sexually, as much as they've tried

884
00:53:18,880 --> 00:53:22,920
Speaker 1: and tried to advertise that subtly or not so subtly. Um,

885
00:53:23,280 --> 00:53:28,040
Speaker 1: we are not pigs who apparently do have mating pheromones

886
00:53:28,800 --> 00:53:32,160
Speaker 1: that actually work that way. They have something called a

887
00:53:32,480 --> 00:53:36,160
Speaker 1: accessory olfactory system. Uh. And in pigs, they have something

888
00:53:36,200 --> 00:53:40,279
Speaker 1: in their nose called the vomaro nasal organ which is

889
00:53:40,360 --> 00:53:43,120
Speaker 1: specifically specialized to pick up on these molecules. And we

890
00:53:43,200 --> 00:53:46,400
Speaker 1: don't have them as humans. We don't have the curly

891
00:53:46,480 --> 00:53:48,560
Speaker 1: tails either. Or they say we may have them, but

892
00:53:48,640 --> 00:53:50,839
Speaker 1: it just doesn't work. I don't know which is which

893
00:53:50,880 --> 00:53:55,440
Speaker 1: is the case. Who knows. Maybe we just use their

894
00:53:55,560 --> 00:53:59,799
Speaker 1: normal olfactory senses and it's not pheromones. It's just smells. Yeah,

895
00:54:00,239 --> 00:54:03,279
Speaker 1: you know. Or you know. They say, maybe it'll make

896
00:54:03,320 --> 00:54:05,279
Speaker 1: you think that you're more sexually attractive, so that I'll

897
00:54:05,320 --> 00:54:07,600
Speaker 1: make you more confident exact, and thus make you more

898
00:54:07,640 --> 00:54:11,840
Speaker 1: sexually attractive. UM. I got one more thing, so I

899
00:54:11,960 --> 00:54:16,840
Speaker 1: mentioned Georgio. Georgio is a huge, hugely popular maybe the

900
00:54:17,000 --> 00:54:21,120
Speaker 1: number one cent of the nineteen eighties. Um, and it

901
00:54:21,760 --> 00:54:25,480
Speaker 1: was famously banned from some restaurants because it was so stinky.

902
00:54:26,480 --> 00:54:29,080
Speaker 1: Because some restauranturs are like, if you've got a couple

903
00:54:29,120 --> 00:54:31,960
Speaker 1: of people were in Georgio in here, it's gonna overpower

904
00:54:32,120 --> 00:54:34,120
Speaker 1: the smell of the food and the taste of the food.

905
00:54:34,400 --> 00:54:39,440
Speaker 1: So they banned Georgio, which all it did was accelerate sales. Well,

906
00:54:39,480 --> 00:54:41,239
Speaker 1: there are some people in this building that I wish

907
00:54:41,320 --> 00:54:44,839
Speaker 1: would be banned from our elevators. I almost never run

908
00:54:44,880 --> 00:54:50,160
Speaker 1: into that anymore. Boy, I've smelled some stuff that they're

909
00:54:50,200 --> 00:54:52,840
Speaker 1: not even on. In the elevator car the peagle and

910
00:54:52,920 --> 00:54:56,200
Speaker 1: I step in, I'm like, whoa like obsession that's usually

911
00:54:56,320 --> 00:55:00,680
Speaker 1: like super perfuming lady stuff? Oh got you? Yeah? You

912
00:55:00,760 --> 00:55:04,080
Speaker 1: got anything else? No? I mean there's plenty more. Yeah,

913
00:55:04,280 --> 00:55:07,040
Speaker 1: but yeah, we got so much time. Uh. If you

914
00:55:07,080 --> 00:55:09,400
Speaker 1: want to know more about perfume, you can type that

915
00:55:09,480 --> 00:55:11,520
Speaker 1: word in the search part how stuff works dot com.

916
00:55:11,600 --> 00:55:13,600
Speaker 1: And since I said search parts, sign for a listener mail.

917
00:55:15,080 --> 00:55:17,480
Speaker 1: That's right. I'm gonna call this a little nostre damas

918
00:55:17,560 --> 00:55:20,879
Speaker 1: bit from a Canadian. Hey guys, I'd like to say

919
00:55:20,880 --> 00:55:23,040
Speaker 1: how great. First of all, that you make my hour

920
00:55:23,120 --> 00:55:26,120
Speaker 1: long commutes to work every morning, So thanks. Um, it's

921
00:55:26,120 --> 00:55:29,360
Speaker 1: a pleasure to listen to the show, especially on Nostre Damas.

922
00:55:29,400 --> 00:55:31,840
Speaker 1: I thought i'd give you another example of what he

923
00:55:31,960 --> 00:55:35,799
Speaker 1: supposedly said. Quote from the Calm Morning. The end will

924
00:55:35,840 --> 00:55:40,080
Speaker 1: come when of the dancing horse, the number of circles

925
00:55:40,200 --> 00:55:44,560
Speaker 1: will be nine. It's from Nostre Damas three she said,

926
00:55:46,520 --> 00:55:48,440
Speaker 1: she says. It was said that Nostre Damas predicted the

927
00:55:48,480 --> 00:55:51,200
Speaker 1: end of the world and was explained as follows. Korea

928
00:55:51,440 --> 00:55:56,959
Speaker 1: is the calm morning country sigh dancing as in doing

929
00:55:57,120 --> 00:56:01,440
Speaker 1: the dancing horse is Gangham style. December twenty one, that

930
00:56:01,600 --> 00:56:06,160
Speaker 1: song reached one million views on YouTube nine zeros. In summary,

931
00:56:06,200 --> 00:56:09,040
Speaker 1: people were claiming that Dramas is prediction the end of

932
00:56:09,080 --> 00:56:12,040
Speaker 1: the world would be on December twenty one. So that's it. Guys,

933
00:56:12,160 --> 00:56:13,680
Speaker 1: keep on doing what you do. You do a great

934
00:56:13,719 --> 00:56:16,239
Speaker 1: job and you're always a pleasure. And oh the sound

935
00:56:16,280 --> 00:56:19,080
Speaker 1: effects are awesome. Kudos to Jerry. Wait to go to Jerry.

936
00:56:19,320 --> 00:56:22,880
Speaker 1: That's from Julia Ka in Toronto, Ontario, Canada. Hey, we

937
00:56:23,000 --> 00:56:28,160
Speaker 1: love Toronto, ak Toronto. Right, that's right, we love it. Well,

938
00:56:28,560 --> 00:56:30,160
Speaker 1: let's see we want to hear from you. Let us

939
00:56:30,200 --> 00:56:34,239
Speaker 1: know about your perfume preference. Uh, you can tweet us

940
00:56:34,560 --> 00:56:37,120
Speaker 1: your favorite perfume of all time or your most hated

941
00:56:37,120 --> 00:56:40,040
Speaker 1: perfume of all time at s Y s K podcast.

942
00:56:40,160 --> 00:56:42,759
Speaker 1: You can let us know on Facebook dot com, slash

943
00:56:42,800 --> 00:56:45,040
Speaker 1: stuff you Should Know. You can send us an email

944
00:56:45,120 --> 00:56:47,560
Speaker 1: to Stuff Podcast at House stuff Works dot com, and

945
00:56:47,840 --> 00:56:49,920
Speaker 1: as always, join us at our home on the web,

946
00:56:50,239 --> 00:56:57,719
Speaker 1: Stuff you Should Know dot com. For more on this

947
00:56:57,920 --> 00:57:00,399
Speaker 1: and thousands of other topics, does it House of Works

948
00:57:00,440 --> 00:57:07,560
Speaker 1: dot com MHM