Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: Okay, let's talk about the boardroom. Right, boardroom. It's a
Speaker 3: company that you guys started, you and KD and it's
Speaker 3: a media company built around athletes.
Speaker 2: Right is that correct?
Speaker 4: Built around the business of sports and you know, I
Speaker 4: think some parts of entertainment as well.
Speaker 3: Okay, talking about starting that, why that was an idea
Speaker 3: that you wanted to start and getting that up and runner.
Speaker 2: Yeah.
Speaker 4: Well so when I kept when I ultimately started my
Speaker 4: own business with Kevin, it was investing, and it was
Speaker 4: managing his business and managing his Nike business and helping
Speaker 4: him build out his foundation and everything that he's doing
Speaker 4: in PG County. And it was like building that family
Speaker 4: office at thirty five Ventures. And we had a lot
Speaker 4: of deal flow and a lot of opportunity, and we were,
Speaker 4: you know, working on TV and film projects, and what
Speaker 4: I realized was that I needed a way to storytell
Speaker 4: around what we were doing.
Speaker 2: First.
Speaker 4: That was my first thing was like, you need we're
Speaker 4: in a climate now through social media that had become
Speaker 4: so present in everyone's life at the time, and the
Speaker 4: need to be able to storytell and position what you
Speaker 4: were doing in your business as much as just doing it.
Speaker 2: This is twenty sixteen, Yeah, okay, gotcha.
Speaker 5: So I'm thinking in terms of KDI thirty five Ventures,
Speaker 5: this is like he's with the Warriors, or he's about
Speaker 5: to go to the Warriors now.
Speaker 4: So when I left when we went when he went
Speaker 4: to the Warriors. That's around the time we start our
Speaker 4: own business, and that's sixteen to eighteen was building out
Speaker 4: that family office of thirty five ventures and establishing that
Speaker 4: side of Kevin's business. And then in twenty eighteen, what
Speaker 4: I realized was that we didn't have that vehicle.
Speaker 2: To really storytell around.
Speaker 4: And I knew from investing that just starting a media
Speaker 4: business was going to get laughed at. Like what was
Speaker 4: the point of us to try to replicate a model
Speaker 4: that people in Silicon Valley were saying was broken? You know,
Speaker 4: you weren't just going to invest in somebody because of
Speaker 4: an audience or eyeballs or metrics. You had to build
Speaker 4: a business with a purpose and something different. And again,
Speaker 4: like I'm sure you guys, as you've built your business,
Speaker 4: knew the same thing, Like I'm not going to do
Speaker 4: that model that was fifteen years ago, and what you
Speaker 4: guys have done is a new model that has been created.
Speaker 4: And for me, I was trying to figure out what
Speaker 4: it was that made Kevin and I different. If I
Speaker 4: could figure that out, then I think that would allow
Speaker 4: us to start something that at least would embody us.
Speaker 4: And then that would have to be authentic because it's us,
Speaker 4: and where that went I didn't know, and we were
Speaker 4: trying to figure it out, and we were talking a
Speaker 4: bit about it, and investors, I mean founders of companies
Speaker 4: were really taking to us and our strategy as a
Speaker 4: strategic investor, like how we worked.
Speaker 2: They were really taking to our style.
Speaker 4: And I realized that the more I could do work
Speaker 4: for these companies, the more we were going to get
Speaker 4: great deal flow and to really prove ourselves as an investor.
Speaker 4: So to have that vehicle would also benefit that side
Speaker 4: of our business. So I still was sitting on it,
Speaker 4: and then I went to a dinner at Peter Gouber's
Speaker 4: house or a lunch during NBA All Start weekend. And
Speaker 4: I don't know if this happens to you guys, maybe
Speaker 4: during your conference when you had five hundred thousand people in.
Speaker 5: The estimated where you look at yourself and you're like
Speaker 5: what the fuck?
Speaker 2: Like what the fuck?
Speaker 4: And I'm a fan of this whole world that I
Speaker 4: that I live in, that I work in.
Speaker 2: I'm still a fan of all of it on another level.
Speaker 4: So I'm at Peter Goober's house and pat Riley sitting
Speaker 4: on one side of me, and Jack Dorsey's on one
Speaker 4: side of me, and this NBA owner, and I'm like.
Speaker 2: How the fuck did I get here? This is my
Speaker 2: life's dream, And it was because of basketball. It's how
Speaker 2: I saw it.
Speaker 4: It was because Kevin Durant believed in me and trusted
Speaker 4: in me and these rooms that he was able to
Speaker 4: walk into because of how great he was at the
Speaker 4: game of basketball. That as a kid, if I had
Speaker 4: known that the sports world looked like that, that there
Speaker 4: was a way in like that, I would have been
Speaker 4: like from day one. So I said, let me create
Speaker 4: a brand that really represents that, that there's a world
Speaker 4: around sports and entertains where it all makes sense, where
Speaker 4: people in the boardroom are wearing sweats, where everyone's different colors,
Speaker 4: different genders, and even though it might not be the
Speaker 4: richest people in the room, they're making a lot of
Speaker 4: the decisions and they're deciding what's fresh, and they're influential
Speaker 4: and they can dictate where money moves. And that that
Speaker 4: was what I wanted the brand to represent, where all
Speaker 4: that intersected a bit, and just to become a storyteller
Speaker 4: and an amplifier of other great people and other great
Speaker 4: successes and to be a voice a bit of all
Speaker 4: of the action that was happening in this world and
Speaker 4: to really sit there and be complimentary. And as the
Speaker 4: business has grown, that's still at the core of it.
Speaker 3: So it's immedia. So you see a lot of guys
Speaker 3: in that arodesque like so Lebron's does spring Hill right
Speaker 3: with math and then Katie.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christine Nohm, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: were here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 3: Sponsored by the United States Department of Homeland Security works
Speaker 3: with you and you guys have the boardroom, which is
Speaker 3: essentially you produce content? Right, do vents produce content? You
Speaker 3: shaping a narrative as you just kind of said, how
Speaker 3: important was that? Do you see this new age of
Speaker 3: athletes kind of because athletes has always always complained about narratives.
Speaker 3: They never got depicted correctly from reporters. They've never really,
Speaker 3: you know, liked how people in the news have written
Speaker 3: about them. There's always been conflicts, but now we're seeing
Speaker 3: it they actually on the other side of it and
Speaker 3: controlling the narrative in the media. So talk about the
Speaker 3: dynamic that you see from the change and athletes complaining
Speaker 3: about media to them actually taking control and owning a
Speaker 3: piece of media.
Speaker 2: Yeah. Man, I think it's a beautiful thing.
Speaker 4: I think because in sports, as much as any part
Speaker 4: of society, the media, creating a storyline actually has such
Speaker 4: real life implications. And in the real world now sadly
Speaker 4: we're seeing it on the highest level. But this has
Speaker 4: been happening in sports for a while. And I think
Speaker 4: during Kevin's free agency, when we set up that whole
Speaker 4: scene in the Hamptons, it really hit me of like, wait,
Speaker 4: like you because I remember Kevin said to me once like, man,
Speaker 4: this shit ain't world news or something, and I'm like, no,
Speaker 4: I think it is.
Speaker 2: Bro, I think this is world news. Like this is
Speaker 2: what it's come to.
Speaker 4: So, you know, the idea that an athlete not just
Speaker 4: can create and command their own narrative, but can build
Speaker 4: and tire ecosystem where entire narrative can be created and
Speaker 4: an athlete can drive it, but an athlete can find
Speaker 4: other creators and other athletes and other partners and other
Speaker 4: stories that they want to tell and that they can control.
Speaker 4: But I look at it as a bigger thing than that,
Speaker 4: because I look at these athletes now, it's just some
Speaker 4: of the most sound young entrepreneurs.
Speaker 2: Not everybody, but a lot of.
Speaker 4: Athletes are exposed early to the conversation of business, you know,
Speaker 4: like my daughter's I had a fourteen year old and
Speaker 4: a ten year old. If my fourteen year old was
Speaker 4: an incredible, potentially professional athlete, I'd be talking to her
Speaker 4: about business and life right now. I'd have to be
Speaker 4: preparing her for what some of these conversations mean that
Speaker 4: people are having with her, and what some people want
Speaker 4: from her when they talk to her. And then all
Speaker 4: of a sudden, now at fourteen years old, she'd be like,
Speaker 4: really way ahead of the curve in terms of how
Speaker 4: to approach business and life and people, because that's not
Speaker 4: what you're telling your fourteen year old. You're teaching them
Speaker 4: certain things. But now these kids are seventeen eighteen years old,
Speaker 4: and they're already thinking about things that I just never
Speaker 4: thought about at that point. In my life or maybe
Speaker 4: even understood or had that information. So I think what
Speaker 4: you're seeing is this incredible trend of athlete moguls, like
Speaker 4: potential moguls, not all moguls, but that's where their minds
Speaker 4: are at, and with that they can control the narrative.
Speaker 5: It's interesting the conversation that you have with your daughter
Speaker 5: does a trust that's there obviously as a father, the
Speaker 5: conversation with KD. I'm interested because we see a lot
Speaker 5: of I mean pretty much everybody has an agent, but
Speaker 5: really do we see clients create businesses with their agent?
Speaker 5: So what was that relationship like with for him to say,
Speaker 5: you know what, this is something I want to do
Speaker 5: with you. How long did it take for you to
Speaker 5: build that rapport and to get to the point where
Speaker 5: it's like, yeah, this is not my agent, this is
Speaker 5: also my business.
Speaker 2: Yeah. I guess just.
Speaker 4: In business time four years two thousand and twelve to
Speaker 4: around two thousand and fifteen, actually, so three years.
Speaker 2: But I had met.
Speaker 4: Kevin his rookie year through La who I was managing
Speaker 4: at the time, and they're both from the DMV. So
Speaker 4: I think it was this level of trust in our
Speaker 4: relationship that we had had but it was also a
Speaker 4: bit of the climate of you know, of the business,
Speaker 4: like what Lebron had started to build and create was
Speaker 4: becoming in a lot of ways like the North Star,
Speaker 4: you know. And then what I think Kevin and I
Speaker 4: both grew up around watching like these hip hop labels
Speaker 4: of the nineties build these economies where bad boy at
Speaker 4: the center and it's vodka, magazines, parties, records, clothing, and
Speaker 4: that was something that was really aspirational.
Speaker 2: I think that was something I mean that.
Speaker 4: Was at the core of a lot of that era
Speaker 4: of athletes thinking about their business and then you know,
Speaker 4: in a lot of ways being able to say, all right,
Speaker 4: well I can control all of this, Like I sit
Speaker 4: at the center of this economy and there's ways to
Speaker 4: build business all around it. And I think then the
Speaker 4: natural evolution was that because the trust we had as
Speaker 4: his agent and someone that I knew for a while,
Speaker 4: there was a confidence that we could do something together.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: were here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, prisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.