WEBVTT - Study Hall: How Athletes Owning Media Companies is Shaping Their Stories

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Okay, let's talk about the boardroom. Right, boardroom. It's a

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<v Speaker 3>company that you guys started, you and KD and it's

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<v Speaker 3>a media company built around athletes.

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<v Speaker 2>Right is that correct?

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<v Speaker 4>Built around the business of sports and you know, I

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<v Speaker 4>think some parts of entertainment as well.

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<v Speaker 3>Okay, talking about starting that, why that was an idea

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<v Speaker 3>that you wanted to start and getting that up and runner.

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<v Speaker 2>Yeah.

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<v Speaker 4>Well so when I kept when I ultimately started my

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<v Speaker 4>own business with Kevin, it was investing, and it was

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<v Speaker 4>managing his business and managing his Nike business and helping

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<v Speaker 4>him build out his foundation and everything that he's doing

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<v Speaker 4>in PG County. And it was like building that family

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<v Speaker 4>office at thirty five Ventures. And we had a lot

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<v Speaker 4>of deal flow and a lot of opportunity, and we were,

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<v Speaker 4>you know, working on TV and film projects, and what

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<v Speaker 4>I realized was that I needed a way to storytell

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<v Speaker 4>around what we were doing.

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<v Speaker 2>First.

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<v Speaker 4>That was my first thing was like, you need we're

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<v Speaker 4>in a climate now through social media that had become

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<v Speaker 4>so present in everyone's life at the time, and the

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<v Speaker 4>need to be able to storytell and position what you

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<v Speaker 4>were doing in your business as much as just doing it.

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<v Speaker 2>This is twenty sixteen, Yeah, okay, gotcha.

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<v Speaker 5>So I'm thinking in terms of KDI thirty five Ventures,

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<v Speaker 5>this is like he's with the Warriors, or he's about

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<v Speaker 5>to go to the Warriors now.

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<v Speaker 4>So when I left when we went when he went

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<v Speaker 4>to the Warriors. That's around the time we start our

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<v Speaker 4>own business, and that's sixteen to eighteen was building out

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<v Speaker 4>that family office of thirty five ventures and establishing that

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<v Speaker 4>side of Kevin's business. And then in twenty eighteen, what

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<v Speaker 4>I realized was that we didn't have that vehicle.

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<v Speaker 2>To really storytell around.

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<v Speaker 4>And I knew from investing that just starting a media

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<v Speaker 4>business was going to get laughed at. Like what was

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<v Speaker 4>the point of us to try to replicate a model

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<v Speaker 4>that people in Silicon Valley were saying was broken? You know,

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<v Speaker 4>you weren't just going to invest in somebody because of

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<v Speaker 4>an audience or eyeballs or metrics. You had to build

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<v Speaker 4>a business with a purpose and something different. And again,

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<v Speaker 4>like I'm sure you guys, as you've built your business,

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<v Speaker 4>knew the same thing, Like I'm not going to do

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<v Speaker 4>that model that was fifteen years ago, and what you

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<v Speaker 4>guys have done is a new model that has been created.

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<v Speaker 4>And for me, I was trying to figure out what

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<v Speaker 4>it was that made Kevin and I different. If I

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<v Speaker 4>could figure that out, then I think that would allow

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<v Speaker 4>us to start something that at least would embody us.

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<v Speaker 4>And then that would have to be authentic because it's us,

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<v Speaker 4>and where that went I didn't know, and we were

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<v Speaker 4>trying to figure it out, and we were talking a

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<v Speaker 4>bit about it, and investors, I mean founders of companies

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<v Speaker 4>were really taking to us and our strategy as a

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<v Speaker 4>strategic investor, like how we worked.

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<v Speaker 2>They were really taking to our style.

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<v Speaker 4>And I realized that the more I could do work

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<v Speaker 4>for these companies, the more we were going to get

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<v Speaker 4>great deal flow and to really prove ourselves as an investor.

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<v Speaker 4>So to have that vehicle would also benefit that side

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<v Speaker 4>of our business. So I still was sitting on it,

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<v Speaker 4>and then I went to a dinner at Peter Gouber's

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<v Speaker 4>house or a lunch during NBA All Start weekend. And

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<v Speaker 4>I don't know if this happens to you guys, maybe

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<v Speaker 4>during your conference when you had five hundred thousand people in.

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<v Speaker 5>The estimated where you look at yourself and you're like

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<v Speaker 5>what the fuck?

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<v Speaker 2>Like what the fuck?

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<v Speaker 4>And I'm a fan of this whole world that I

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<v Speaker 4>that I live in, that I work in.

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<v Speaker 2>I'm still a fan of all of it on another level.

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<v Speaker 4>So I'm at Peter Goober's house and pat Riley sitting

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<v Speaker 4>on one side of me, and Jack Dorsey's on one

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<v Speaker 4>side of me, and this NBA owner, and I'm like.

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<v Speaker 2>How the fuck did I get here? This is my

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<v Speaker 2>life's dream, And it was because of basketball. It's how

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<v Speaker 2>I saw it.

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<v Speaker 4>It was because Kevin Durant believed in me and trusted

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<v Speaker 4>in me and these rooms that he was able to

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<v Speaker 4>walk into because of how great he was at the

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<v Speaker 4>game of basketball. That as a kid, if I had

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<v Speaker 4>known that the sports world looked like that, that there

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<v Speaker 4>was a way in like that, I would have been

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<v Speaker 4>like from day one. So I said, let me create

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<v Speaker 4>a brand that really represents that, that there's a world

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<v Speaker 4>around sports and entertains where it all makes sense, where

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<v Speaker 4>people in the boardroom are wearing sweats, where everyone's different colors,

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<v Speaker 4>different genders, and even though it might not be the

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<v Speaker 4>richest people in the room, they're making a lot of

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<v Speaker 4>the decisions and they're deciding what's fresh, and they're influential

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<v Speaker 4>and they can dictate where money moves. And that that

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<v Speaker 4>was what I wanted the brand to represent, where all

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<v Speaker 4>that intersected a bit, and just to become a storyteller

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<v Speaker 4>and an amplifier of other great people and other great

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<v Speaker 4>successes and to be a voice a bit of all

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<v Speaker 4>of the action that was happening in this world and

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<v Speaker 4>to really sit there and be complimentary. And as the

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<v Speaker 4>business has grown, that's still at the core of it.

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<v Speaker 3>So it's immedia. So you see a lot of guys

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<v Speaker 3>in that arodesque like so Lebron's does spring Hill right

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<v Speaker 3>with math and then Katie.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:07:39.200 --> 0:07:43.000
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:07:43.240 --> 0:07:47.360
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:47.440 --> 0:07:51.320
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:07:51.440 --> 0:07:55.200
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:55.240 --> 0:07:58.800
<v Speaker 1>Donald J. Trump's leadership. I'm Christine Nohm, the United States

0:07:58.800 --> 0:08:03.600
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:08:03.640 --> 0:08:07.200
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:08:07.240 --> 0:08:10.480
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:08:10.560 --> 0:08:14.400
<v Speaker 1>were here illegally, your next you will be fine nearly

0:08:14.480 --> 0:08:18.520
<v Speaker 1>one thousand dollars a day. Imprisoned and deported, you will

0:08:18.560 --> 0:08:22.200
<v Speaker 1>never return. But if you register using our CBP home

0:08:22.240 --> 0:08:25.600
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:08:25.960 --> 0:08:30.720
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:08:30.880 --> 0:08:33.320
<v Speaker 1>border and families will be protected.

0:08:33.440 --> 0:08:35.880
<v Speaker 3>Sponsored by the United States Department of Homeland Security works

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<v Speaker 3>with you and you guys have the boardroom, which is

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<v Speaker 3>essentially you produce content? Right, do vents produce content? You

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<v Speaker 3>shaping a narrative as you just kind of said, how

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<v Speaker 3>important was that? Do you see this new age of

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<v Speaker 3>athletes kind of because athletes has always always complained about narratives.

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<v Speaker 3>They never got depicted correctly from reporters. They've never really,

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<v Speaker 3>you know, liked how people in the news have written

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<v Speaker 3>about them. There's always been conflicts, but now we're seeing

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<v Speaker 3>it they actually on the other side of it and

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<v Speaker 3>controlling the narrative in the media. So talk about the

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<v Speaker 3>dynamic that you see from the change and athletes complaining

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<v Speaker 3>about media to them actually taking control and owning a

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<v Speaker 3>piece of media.

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<v Speaker 2>Yeah. Man, I think it's a beautiful thing.

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<v Speaker 4>I think because in sports, as much as any part

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<v Speaker 4>of society, the media, creating a storyline actually has such

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<v Speaker 4>real life implications. And in the real world now sadly

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<v Speaker 4>we're seeing it on the highest level. But this has

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<v Speaker 4>been happening in sports for a while. And I think

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<v Speaker 4>during Kevin's free agency, when we set up that whole

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<v Speaker 4>scene in the Hamptons, it really hit me of like, wait,

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<v Speaker 4>like you because I remember Kevin said to me once like, man,

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<v Speaker 4>this shit ain't world news or something, and I'm like, no,

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<v Speaker 4>I think it is.

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<v Speaker 2>Bro, I think this is world news. Like this is

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<v Speaker 2>what it's come to.

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<v Speaker 4>So, you know, the idea that an athlete not just

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<v Speaker 4>can create and command their own narrative, but can build

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<v Speaker 4>and tire ecosystem where entire narrative can be created and

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<v Speaker 4>an athlete can drive it, but an athlete can find

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<v Speaker 4>other creators and other athletes and other partners and other

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<v Speaker 4>stories that they want to tell and that they can control.

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<v Speaker 4>But I look at it as a bigger thing than that,

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<v Speaker 4>because I look at these athletes now, it's just some

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<v Speaker 4>of the most sound young entrepreneurs.

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<v Speaker 2>Not everybody, but a lot of.

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<v Speaker 4>Athletes are exposed early to the conversation of business, you know,

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<v Speaker 4>like my daughter's I had a fourteen year old and

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<v Speaker 4>a ten year old. If my fourteen year old was

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<v Speaker 4>an incredible, potentially professional athlete, I'd be talking to her

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<v Speaker 4>about business and life right now. I'd have to be

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<v Speaker 4>preparing her for what some of these conversations mean that

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<v Speaker 4>people are having with her, and what some people want

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<v Speaker 4>from her when they talk to her. And then all

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<v Speaker 4>of a sudden, now at fourteen years old, she'd be like,

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<v Speaker 4>really way ahead of the curve in terms of how

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<v Speaker 4>to approach business and life and people, because that's not

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<v Speaker 4>what you're telling your fourteen year old. You're teaching them

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<v Speaker 4>certain things. But now these kids are seventeen eighteen years old,

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<v Speaker 4>and they're already thinking about things that I just never

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<v Speaker 4>thought about at that point. In my life or maybe

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<v Speaker 4>even understood or had that information. So I think what

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<v Speaker 4>you're seeing is this incredible trend of athlete moguls, like

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<v Speaker 4>potential moguls, not all moguls, but that's where their minds

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<v Speaker 4>are at, and with that they can control the narrative.

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<v Speaker 5>It's interesting the conversation that you have with your daughter

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<v Speaker 5>does a trust that's there obviously as a father, the

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<v Speaker 5>conversation with KD. I'm interested because we see a lot

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<v Speaker 5>of I mean pretty much everybody has an agent, but

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<v Speaker 5>really do we see clients create businesses with their agent?

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<v Speaker 5>So what was that relationship like with for him to say,

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<v Speaker 5>you know what, this is something I want to do

0:11:53.280 --> 0:11:55.199
<v Speaker 5>with you. How long did it take for you to

0:11:55.200 --> 0:11:57.480
<v Speaker 5>build that rapport and to get to the point where

0:11:57.480 --> 0:11:59.320
<v Speaker 5>it's like, yeah, this is not my agent, this is

0:11:59.320 --> 0:12:00.880
<v Speaker 5>also my business.

0:12:01.240 --> 0:12:02.920
<v Speaker 2>Yeah. I guess just.

0:12:04.800 --> 0:12:08.760
<v Speaker 4>In business time four years two thousand and twelve to

0:12:08.880 --> 0:12:12.440
<v Speaker 4>around two thousand and fifteen, actually, so three years.

0:12:12.760 --> 0:12:13.839
<v Speaker 2>But I had met.

0:12:13.760 --> 0:12:16.760
<v Speaker 4>Kevin his rookie year through La who I was managing

0:12:16.760 --> 0:12:19.200
<v Speaker 4>at the time, and they're both from the DMV. So

0:12:19.240 --> 0:12:21.520
<v Speaker 4>I think it was this level of trust in our

0:12:21.520 --> 0:12:24.120
<v Speaker 4>relationship that we had had but it was also a

0:12:24.160 --> 0:12:27.560
<v Speaker 4>bit of the climate of you know, of the business,

0:12:27.600 --> 0:12:31.200
<v Speaker 4>like what Lebron had started to build and create was

0:12:31.480 --> 0:12:34.880
<v Speaker 4>becoming in a lot of ways like the North Star,

0:12:35.000 --> 0:12:37.120
<v Speaker 4>you know. And then what I think Kevin and I

0:12:37.160 --> 0:12:41.160
<v Speaker 4>both grew up around watching like these hip hop labels

0:12:41.160 --> 0:12:45.400
<v Speaker 4>of the nineties build these economies where bad boy at

0:12:45.440 --> 0:12:49.880
<v Speaker 4>the center and it's vodka, magazines, parties, records, clothing, and

0:12:50.280 --> 0:12:52.400
<v Speaker 4>that was something that was really aspirational.

0:12:53.200 --> 0:12:55.560
<v Speaker 2>I think that was something I mean that.

0:12:55.760 --> 0:12:58.400
<v Speaker 4>Was at the core of a lot of that era

0:12:58.440 --> 0:13:01.960
<v Speaker 4>of athletes thinking about their business and then you know,

0:13:02.120 --> 0:13:04.040
<v Speaker 4>in a lot of ways being able to say, all right,

0:13:04.080 --> 0:13:06.199
<v Speaker 4>well I can control all of this, Like I sit

0:13:06.240 --> 0:13:08.760
<v Speaker 4>at the center of this economy and there's ways to

0:13:08.800 --> 0:13:10.640
<v Speaker 4>build business all around it. And I think then the

0:13:10.720 --> 0:13:13.360
<v Speaker 4>natural evolution was that because the trust we had as

0:13:13.440 --> 0:13:15.439
<v Speaker 4>his agent and someone that I knew for a while,

0:13:16.280 --> 0:13:19.240
<v Speaker 4>there was a confidence that we could do something together.

0:13:19.320 --> 0:13:22.959
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:13:23.000 --> 0:13:26.760
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:13:27.040 --> 0:13:31.160
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:31.240 --> 0:13:35.120
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:35.200 --> 0:13:39.000
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:39.000 --> 0:13:42.600
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:13:42.600 --> 0:13:47.400
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:47.440 --> 0:13:51.000
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:51.040 --> 0:13:54.280
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:54.360 --> 0:13:58.200
<v Speaker 1>were here illegally, your next you will be fine nearly

0:13:58.280 --> 0:14:02.320
<v Speaker 1>one thousand dollars a day, prisoned, and deported. You will

0:14:02.320 --> 0:14:05.960
<v Speaker 1>never return. But if you register using our CBP home

0:14:06.040 --> 0:14:09.400
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:14:09.760 --> 0:14:14.480
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:14:14.679 --> 0:14:17.120
<v Speaker 1>border and families will be protected.

0:14:17.200 --> 0:14:19.360
<v Speaker 2>Sponsored by the United States Department of Homeland Security.