1 00:00:00,640 --> 00:00:07,920 Speaker 1: Fo Hi. I'm ed Warder here at the Star, co 2 00:00:07,960 --> 00:00:13,560 Speaker 1: hosting with Darren Woodson. Eventually this podcast series based on 3 00:00:14,000 --> 00:00:18,799 Speaker 1: the eight part Netflix documentary which you're all in, America's 4 00:00:18,800 --> 00:00:22,040 Speaker 1: Team The Gambler and His Cowboys, and our guests today 5 00:00:22,200 --> 00:00:25,880 Speaker 1: are Stephen Jones, thirty six years of experience in the NFL, 6 00:00:26,760 --> 00:00:31,760 Speaker 1: co owner of the franchise, chief operating Officer, Charlotte Jones 7 00:00:31,840 --> 00:00:35,360 Speaker 1: is the chief brand officer and also co owner of 8 00:00:35,360 --> 00:00:38,880 Speaker 1: the Dallas Cowboys, and then Jerry Junior, co owner, chief 9 00:00:38,960 --> 00:00:41,479 Speaker 1: sales and Marketing officer of the Dallas Cowboys. Thank all 10 00:00:41,520 --> 00:00:44,080 Speaker 1: three of you for joining here and being a part 11 00:00:44,120 --> 00:00:46,000 Speaker 1: of this podcast. I think it's going to be fascinating 12 00:00:46,000 --> 00:00:48,560 Speaker 1: for cowboy fans, all of whom have no doubt seen 13 00:00:48,600 --> 00:00:53,960 Speaker 1: the entire series. My first question, Charlotte is when you 14 00:00:54,000 --> 00:00:59,400 Speaker 1: were made aware of Netflix's interest in doing a documentary 15 00:00:59,600 --> 00:01:02,960 Speaker 1: primary early on Jerry and the Cowboys from one in 16 00:01:03,080 --> 00:01:06,160 Speaker 1: fifteen to three Super Bowl titles, what were your first 17 00:01:06,200 --> 00:01:08,720 Speaker 1: thoughts about what that was going to entail for you? 18 00:01:08,560 --> 00:01:12,360 Speaker 2: You know, I think our first thought was can they 19 00:01:12,440 --> 00:01:15,000 Speaker 2: really capture what actually. 20 00:01:14,840 --> 00:01:18,280 Speaker 3: Happened back then? And you know, I. 21 00:01:18,200 --> 00:01:22,759 Speaker 2: Think there's there's always history, there's always story, there's always headlines, 22 00:01:23,160 --> 00:01:26,120 Speaker 2: things that you actually go back and reflect on to 23 00:01:26,360 --> 00:01:29,080 Speaker 2: bring that story back to life. 24 00:01:29,240 --> 00:01:30,520 Speaker 3: But what really. 25 00:01:30,200 --> 00:01:33,880 Speaker 2: Really happened in the middle of all of that, You know, 26 00:01:33,959 --> 00:01:37,319 Speaker 2: I was truly hopeful that they would dig in and 27 00:01:37,840 --> 00:01:40,920 Speaker 2: really get the story behind the story. And I think 28 00:01:40,959 --> 00:01:44,160 Speaker 2: that was really what our journey was focused on, and 29 00:01:44,160 --> 00:01:47,680 Speaker 2: not just from Marien, from as a family in each 30 00:01:47,720 --> 00:01:50,240 Speaker 2: one of us and Dad and my mom who's also 31 00:01:50,320 --> 00:01:53,320 Speaker 2: in it, but all of the players that were around 32 00:01:53,360 --> 00:01:56,040 Speaker 2: at that time. So you know, you just you wanted 33 00:01:56,080 --> 00:01:59,440 Speaker 2: them to really do their homework because the directors, as 34 00:01:59,480 --> 00:02:03,360 Speaker 2: you may know, well they weren't born then, so they're 35 00:02:03,480 --> 00:02:07,680 Speaker 2: learning this story from the archives, so pulling out all 36 00:02:07,720 --> 00:02:10,920 Speaker 2: the history in all the past, and you just really 37 00:02:10,960 --> 00:02:14,480 Speaker 2: hoped that they would really really dig and find the 38 00:02:14,480 --> 00:02:15,120 Speaker 2: true story. 39 00:02:15,440 --> 00:02:19,040 Speaker 1: And Jerry, how well do you think they did? Well? 40 00:02:19,120 --> 00:02:23,600 Speaker 4: I think they did, you know, like anything that when 41 00:02:23,680 --> 00:02:26,320 Speaker 4: you don't have editing rights, but they get in there. 42 00:02:26,320 --> 00:02:30,440 Speaker 4: But I think you want to make it interesting and 43 00:02:30,520 --> 00:02:32,519 Speaker 4: so they have their job to do. But as far 44 00:02:32,560 --> 00:02:35,800 Speaker 4: as the things that were portrayed, and for those great 45 00:02:35,880 --> 00:02:38,520 Speaker 4: years during the nineties early nineties that we had with 46 00:02:38,560 --> 00:02:40,400 Speaker 4: the Cowboys. I think they did a great job with that. 47 00:02:40,480 --> 00:02:43,000 Speaker 4: But I think they did a really great job of 48 00:02:43,720 --> 00:02:47,400 Speaker 4: really showing kind of what Jerry was going through, what 49 00:02:47,520 --> 00:02:51,000 Speaker 4: Dad was going through as those years were happening. And 50 00:02:51,040 --> 00:02:53,320 Speaker 4: I think that was really what we hoped as a 51 00:02:53,360 --> 00:02:56,639 Speaker 4: family was being shown as some things that really were 52 00:02:56,680 --> 00:02:58,640 Speaker 4: not just what you read in the paper or what 53 00:02:58,680 --> 00:03:01,400 Speaker 4: you just saw on this channel, but it really was 54 00:03:01,880 --> 00:03:04,560 Speaker 4: what he was about, what his DNA is, and what 55 00:03:04,600 --> 00:03:06,440 Speaker 4: his character was as far as how he was going 56 00:03:06,440 --> 00:03:07,760 Speaker 4: about making those decisions. 57 00:03:07,800 --> 00:03:11,200 Speaker 1: Stephen, did you think they captured all of those long 58 00:03:11,200 --> 00:03:13,959 Speaker 1: ago moments well and accurately told the story. 59 00:03:14,240 --> 00:03:16,480 Speaker 5: Yeah, I would give him, give him a lot of 60 00:03:16,520 --> 00:03:19,280 Speaker 5: credit of getting the job done. I think, you know, 61 00:03:19,320 --> 00:03:21,119 Speaker 5: one thing you have to realize when you're a part 62 00:03:21,160 --> 00:03:23,880 Speaker 5: of something that is as big as that was in 63 00:03:24,000 --> 00:03:27,720 Speaker 5: terms of all the people involved the team, the players 64 00:03:27,720 --> 00:03:32,880 Speaker 5: on the team, the coaches, management, ownership, the people covering 65 00:03:32,880 --> 00:03:36,000 Speaker 5: the team. You're in it ed of course, and I 66 00:03:36,120 --> 00:03:38,840 Speaker 5: did a great job, by the way, but everybody has 67 00:03:38,880 --> 00:03:42,360 Speaker 5: a different view and as looking at what's going on 68 00:03:42,480 --> 00:03:45,200 Speaker 5: and what went on through a different lens, and I 69 00:03:45,240 --> 00:03:49,680 Speaker 5: think by you know, interviewing the Michael Irvans, the Troy Aikman's, 70 00:03:49,720 --> 00:03:54,320 Speaker 5: the Dion Sanders, the EMMITTT. Smith, Jimmy Johnson, Barry Switzer, 71 00:03:54,760 --> 00:03:55,800 Speaker 5: certainly our family. 72 00:03:56,960 --> 00:03:57,200 Speaker 6: You know. 73 00:03:57,280 --> 00:04:02,840 Speaker 5: I think it certainly gives everybody different perspectives on how 74 00:04:02,880 --> 00:04:05,520 Speaker 5: the thing was looked at. And of course a big 75 00:04:05,560 --> 00:04:08,560 Speaker 5: part of it was, you know, certainly the success we 76 00:04:08,640 --> 00:04:12,320 Speaker 5: had with Jimmy and then Barry, and then certainly looked 77 00:04:12,360 --> 00:04:15,880 Speaker 5: at what happened after that, and everybody had, you know, 78 00:04:15,920 --> 00:04:18,960 Speaker 5: everybody had their own thoughts on what exactly happened. And 79 00:04:19,000 --> 00:04:22,200 Speaker 5: I thought they did an outstanding job of really getting 80 00:04:22,200 --> 00:04:22,640 Speaker 5: a lot. 81 00:04:22,480 --> 00:04:25,440 Speaker 6: Of different perspectives on what actually happened. 82 00:04:25,560 --> 00:04:27,599 Speaker 1: I thought one of the things they did well early 83 00:04:27,640 --> 00:04:30,720 Speaker 1: on was, you know, show your dad in sort of 84 00:04:30,960 --> 00:04:35,159 Speaker 1: private family type situations like at the family you know, 85 00:04:35,760 --> 00:04:38,280 Speaker 1: the place where you go duck hunting, the lodge, and 86 00:04:38,640 --> 00:04:41,880 Speaker 1: at his father's your grandfather's gravesiting. 87 00:04:42,040 --> 00:04:42,360 Speaker 6: What was it? 88 00:04:42,720 --> 00:04:45,039 Speaker 1: What was that experience like for you guys watching it 89 00:04:45,320 --> 00:04:46,080 Speaker 1: on TV. 90 00:04:45,920 --> 00:04:49,240 Speaker 5: Stud Well, I think you see the part of Jerry 91 00:04:49,279 --> 00:04:54,040 Speaker 5: A lot of people don't see and probably don't understand 92 00:04:54,080 --> 00:04:56,560 Speaker 5: that that's really what he's all about. At the end 93 00:04:56,600 --> 00:04:59,480 Speaker 5: of the day, he certainly, you know, has this larger 94 00:04:59,520 --> 00:05:03,040 Speaker 5: than like persona as a marketeer and you know somebody 95 00:05:03,080 --> 00:05:06,080 Speaker 5: who has a passion for the cowboys. But at the 96 00:05:06,200 --> 00:05:09,800 Speaker 5: end of the day, Jerry is all about family. Certainly, 97 00:05:09,839 --> 00:05:14,320 Speaker 5: he loves Charlotte, he loves Jerry, he loves myself and 98 00:05:14,400 --> 00:05:15,840 Speaker 5: it always. 99 00:05:16,240 --> 00:05:17,719 Speaker 6: It was shown through his actions. 100 00:05:17,760 --> 00:05:21,200 Speaker 5: I mean, he coached my teams, he never missed Charlotte's event, 101 00:05:21,279 --> 00:05:25,080 Speaker 5: went to college with her, coached Jerry's teams went to 102 00:05:25,120 --> 00:05:28,000 Speaker 5: college with him. You know, that's what he's all about 103 00:05:28,000 --> 00:05:30,080 Speaker 5: at the end of the day. And you wouldn't believe 104 00:05:30,160 --> 00:05:33,520 Speaker 5: what he's been as a grandfather and even a great grandfather, 105 00:05:33,560 --> 00:05:37,000 Speaker 5: how much he embraces You would find it hard to believe. 106 00:05:37,040 --> 00:05:39,640 Speaker 5: There he is eighty two years old and holding these 107 00:05:39,640 --> 00:05:42,279 Speaker 5: little babies and just you know, in love with them. 108 00:05:42,400 --> 00:05:44,719 Speaker 5: And you know, that's what a lot of people don't 109 00:05:44,760 --> 00:05:47,040 Speaker 5: see about him. And I think a little bit came 110 00:05:47,080 --> 00:05:49,640 Speaker 5: out too, how much he actually cares for his players. 111 00:05:50,120 --> 00:05:53,760 Speaker 5: He's there for him, He's there for Michael, he's there 112 00:05:53,880 --> 00:05:57,240 Speaker 5: for Dion, he was there for Emmett. I think him 113 00:05:57,240 --> 00:06:00,679 Speaker 5: it said, I could truly tell that that was hard 114 00:06:00,720 --> 00:06:03,760 Speaker 5: for him to move on from him and let him 115 00:06:03,960 --> 00:06:06,120 Speaker 5: go to the Cardinals. He could tell he said he 116 00:06:06,160 --> 00:06:08,000 Speaker 5: had a tear in his eye, And I think that's 117 00:06:08,080 --> 00:06:10,560 Speaker 5: one of the things you know with players that play here, 118 00:06:10,880 --> 00:06:14,120 Speaker 5: as Jerry has a great love and passion for the 119 00:06:14,120 --> 00:06:15,719 Speaker 5: people who go out on the field and lay it 120 00:06:15,760 --> 00:06:17,920 Speaker 5: on the line. He feels the same way for his coaches. 121 00:06:18,440 --> 00:06:20,480 Speaker 5: And I think they did a good job of pulling 122 00:06:20,520 --> 00:06:22,880 Speaker 5: some of that out. I think they could have done 123 00:06:23,440 --> 00:06:26,000 Speaker 5: even more because I think that's the way he is. 124 00:06:26,839 --> 00:06:28,680 Speaker 6: But I was very pleased with that part of it. 125 00:06:29,000 --> 00:06:32,480 Speaker 1: Charlotte, what was it like to see photographs and pictures 126 00:06:32,520 --> 00:06:34,440 Speaker 1: of your mom when they were in college and she 127 00:06:34,600 --> 00:06:38,479 Speaker 1: was a homecoming queen and they were dating, and them 128 00:06:38,520 --> 00:06:39,200 Speaker 1: telling that story. 129 00:06:39,200 --> 00:06:39,720 Speaker 6: What was that like? 130 00:06:39,880 --> 00:06:43,600 Speaker 2: You know, I loved all of the history, you know, 131 00:06:43,839 --> 00:06:48,680 Speaker 2: all of how they were in the beginning and the 132 00:06:48,800 --> 00:06:52,320 Speaker 2: journey until now. And I think that the discovery for 133 00:06:52,520 --> 00:06:57,240 Speaker 2: us as we saw each episode was we were surprised 134 00:06:57,240 --> 00:07:00,279 Speaker 2: at how many things. And I think Dad would the 135 00:07:00,320 --> 00:07:02,880 Speaker 2: same thing of like, oh my gosh, I never saw 136 00:07:02,920 --> 00:07:05,919 Speaker 2: that story. Oh my gosh, I never heard that because 137 00:07:06,000 --> 00:07:10,119 Speaker 2: you forget today that back then, you know, we didn't 138 00:07:10,160 --> 00:07:13,280 Speaker 2: have cell phones, We didn't have Google, we didn't have 139 00:07:13,320 --> 00:07:15,320 Speaker 2: any of this, So if you didn't see it when 140 00:07:15,400 --> 00:07:19,040 Speaker 2: it ran on the news or in that paper that day, 141 00:07:19,400 --> 00:07:21,960 Speaker 2: you missed it. So a lot of the things that 142 00:07:22,000 --> 00:07:24,440 Speaker 2: they pulled out of the archives, and I think this 143 00:07:24,600 --> 00:07:27,320 Speaker 2: was the probably their hardest part of the journey, is 144 00:07:27,360 --> 00:07:31,320 Speaker 2: that there was so much information there. I think the 145 00:07:31,640 --> 00:07:34,600 Speaker 2: beauty of the Cowboys is everyone is interested. 146 00:07:35,280 --> 00:07:37,680 Speaker 3: Whether you love or you hate, you're interested. 147 00:07:38,120 --> 00:07:42,000 Speaker 2: So the volume of material that they had to sort 148 00:07:42,040 --> 00:07:46,200 Speaker 2: through and headlines and commentary from all across the country 149 00:07:46,360 --> 00:07:50,680 Speaker 2: for years and at that time was so concentrated that 150 00:07:50,800 --> 00:07:54,160 Speaker 2: some of the things that made it to the documentary, 151 00:07:54,920 --> 00:07:55,480 Speaker 2: Dad's like. 152 00:07:55,440 --> 00:07:57,480 Speaker 3: Wow, I never knew that. 153 00:07:57,880 --> 00:08:01,120 Speaker 2: You know, we're learning something every day about that. And 154 00:08:01,160 --> 00:08:04,320 Speaker 2: I think the other thing that was really special about 155 00:08:04,320 --> 00:08:08,800 Speaker 2: it is that every player that was involved, every person 156 00:08:09,040 --> 00:08:12,880 Speaker 2: that was involved in the documentary just chose to be 157 00:08:13,080 --> 00:08:17,440 Speaker 2: truly authentic about what happened and what it was like. 158 00:08:17,800 --> 00:08:22,360 Speaker 2: So everyone brought their authentic self to the camera and 159 00:08:22,520 --> 00:08:25,400 Speaker 2: told their story, told their feelings, told, you know, their 160 00:08:25,440 --> 00:08:28,960 Speaker 2: perspective all of the things that happened, which you don't 161 00:08:29,000 --> 00:08:31,520 Speaker 2: get like in real life, because you can't, like you 162 00:08:31,560 --> 00:08:35,800 Speaker 2: can't afford to show your hand when it's actually happening, 163 00:08:35,880 --> 00:08:38,800 Speaker 2: but to go back and reflect on that, I thought 164 00:08:38,800 --> 00:08:42,240 Speaker 2: that was one of the most brilliant parts. 165 00:08:41,960 --> 00:08:42,600 Speaker 3: Of the whole thing. 166 00:08:44,400 --> 00:08:46,719 Speaker 1: So I came here to Dallas in nineteen eighty nine, 167 00:08:47,000 --> 00:08:49,240 Speaker 1: so did you, guys. And I've always said that never 168 00:08:49,240 --> 00:08:50,640 Speaker 1: would have had the career I've had if it hadn't 169 00:08:50,640 --> 00:08:52,480 Speaker 1: been for the Cowboys, And I think the same applies 170 00:08:52,480 --> 00:08:55,520 Speaker 1: to all three of you. When you became aware that 171 00:08:55,600 --> 00:08:58,800 Speaker 1: your dad was buying the Dallas Cowboys and was going 172 00:08:58,880 --> 00:09:02,480 Speaker 1: to own an NFL Jerry, I'll start with you. What 173 00:09:02,520 --> 00:09:04,280 Speaker 1: were your thoughts about what that meant? 174 00:09:04,600 --> 00:09:06,720 Speaker 4: Well, I don't think any of us will ever forget 175 00:09:06,760 --> 00:09:09,400 Speaker 4: where the conversation was happening. But we were up in Washington, 176 00:09:09,480 --> 00:09:11,640 Speaker 4: d C. And we were sitting there, the three of 177 00:09:11,720 --> 00:09:14,680 Speaker 4: us were actually up there for the presidential inauguration for 178 00:09:14,760 --> 00:09:19,680 Speaker 4: President George Bush sixty one sixty three, But he was 179 00:09:19,720 --> 00:09:24,120 Speaker 4: really going over his financial commitment with the team and 180 00:09:24,720 --> 00:09:27,040 Speaker 4: was talking to us as if you know, I'm really 181 00:09:27,080 --> 00:09:30,040 Speaker 4: about to take everything that I'm about and really push 182 00:09:30,120 --> 00:09:33,760 Speaker 4: the chips all in if you will, And he was 183 00:09:33,800 --> 00:09:37,080 Speaker 4: telling us, if this doesn't work, we might have to 184 00:09:37,120 --> 00:09:39,280 Speaker 4: start over, but we're not going to lose our house. 185 00:09:39,840 --> 00:09:42,600 Speaker 4: And I remember leaving that I was a freshman in college, 186 00:09:42,960 --> 00:09:46,240 Speaker 4: and I'm thinking, well, at least when I go back 187 00:09:46,240 --> 00:09:48,920 Speaker 4: home my first semester of college, I can still sleep 188 00:09:48,960 --> 00:09:50,600 Speaker 4: in the bed I grew up in, but there might 189 00:09:50,640 --> 00:09:53,400 Speaker 4: not be a car outside. But it was that kind 190 00:09:53,400 --> 00:09:56,160 Speaker 4: of financial commitment, and he was really just emphasizing going 191 00:09:56,200 --> 00:09:59,680 Speaker 4: over that. But it was also a good example of 192 00:09:59,679 --> 00:10:04,760 Speaker 4: how much he wanted us involved in the future of 193 00:10:04,800 --> 00:10:07,040 Speaker 4: his financial life and and the way he was going 194 00:10:07,080 --> 00:10:09,640 Speaker 4: to go about his life with business. And Steven had 195 00:10:09,640 --> 00:10:12,520 Speaker 4: already been doing that for a few years, Charlotte was 196 00:10:12,559 --> 00:10:14,840 Speaker 4: just getting started, and of course I was just starting college. 197 00:10:14,920 --> 00:10:17,720 Speaker 4: But it was really important to him that this was 198 00:10:17,760 --> 00:10:21,240 Speaker 4: a family decision and we all supported what he wanted 199 00:10:21,280 --> 00:10:24,400 Speaker 4: to do, just like we do often today. But it 200 00:10:24,520 --> 00:10:29,200 Speaker 4: was it was really eye opening about the commitment. And 201 00:10:29,240 --> 00:10:33,120 Speaker 4: I think the the the show, I think it really 202 00:10:33,679 --> 00:10:36,400 Speaker 4: showed the risk that he did take in buying the 203 00:10:36,480 --> 00:10:39,439 Speaker 4: Dallas Cowboys, and I think that our fans and our 204 00:10:39,559 --> 00:10:42,360 Speaker 4: and for that effect, our organization, but our players and 205 00:10:42,400 --> 00:10:44,640 Speaker 4: our coaches that Steven talked on a little bit earlier. 206 00:10:44,920 --> 00:10:48,320 Speaker 4: But if there is any doubt that, uh, there is 207 00:10:48,360 --> 00:10:50,800 Speaker 4: no man who wants to win a Super Bowl more 208 00:10:50,840 --> 00:10:53,840 Speaker 4: than him. Uh that that that, I think it did 209 00:10:53,880 --> 00:10:56,839 Speaker 4: a good job of showing that that's what he's doing 210 00:10:56,880 --> 00:11:00,319 Speaker 4: this for. And that's when he wanted Charlotte, Stephen, mylf 211 00:11:00,400 --> 00:11:02,920 Speaker 4: our whole family involved in this. And we had no 212 00:11:03,000 --> 00:11:05,559 Speaker 4: idea what we were about to jump into. But here 213 00:11:05,600 --> 00:11:08,480 Speaker 4: we are thirty five years later, and has it changed 214 00:11:08,520 --> 00:11:10,360 Speaker 4: our lives? For sure, it's changed our lives. But it 215 00:11:10,440 --> 00:11:14,199 Speaker 4: gave us a great opportunity to be involved with something 216 00:11:14,280 --> 00:11:17,520 Speaker 4: so exciting as the Dallas Cowboys but also work together 217 00:11:17,920 --> 00:11:19,520 Speaker 4: but also commit our lives to it. 218 00:11:19,520 --> 00:11:21,719 Speaker 1: It's kind of amazing because people forget all you hear 219 00:11:21,760 --> 00:11:26,160 Speaker 1: now is cowboys franchise valuation thirteen billion dollars, by far 220 00:11:26,280 --> 00:11:29,360 Speaker 1: the most in professional sports. And yet were you aware 221 00:11:29,400 --> 00:11:32,079 Speaker 1: at all, Stephen and Charlotte about the risks that your 222 00:11:32,160 --> 00:11:33,679 Speaker 1: father was taking financially? 223 00:11:33,880 --> 00:11:37,679 Speaker 2: Oh my gosh, yes, because I felt like he was 224 00:11:37,720 --> 00:11:40,600 Speaker 2: telling us about it because he needed somebody to support 225 00:11:40,600 --> 00:11:44,920 Speaker 2: his decision, because the smart business people in his life 226 00:11:44,920 --> 00:11:47,320 Speaker 2: and his attorneys and everyone were saying, this is a 227 00:11:47,400 --> 00:11:47,960 Speaker 2: dumb deal. 228 00:11:48,120 --> 00:11:50,280 Speaker 3: Don't do it. You shouldn't do it. 229 00:11:50,280 --> 00:11:53,320 Speaker 2: It's losing money, you know, It's why it was for 230 00:11:53,440 --> 00:11:57,000 Speaker 2: sale in the first place. And I remember sitting there 231 00:11:57,080 --> 00:12:00,400 Speaker 2: with Jerry, and you know, the only time that ever 232 00:12:00,520 --> 00:12:06,240 Speaker 2: underestimated anything he's ever told us was if we do this, 233 00:12:06,240 --> 00:12:10,200 Speaker 2: this just might change our life a little. And it 234 00:12:10,320 --> 00:12:13,280 Speaker 2: was like, oh my gosh. And you know, we never 235 00:12:13,320 --> 00:12:17,400 Speaker 2: looked back. I mean, boy, did it beyond that? And I, 236 00:12:17,559 --> 00:12:19,000 Speaker 2: you know, you the same way. 237 00:12:19,160 --> 00:12:23,119 Speaker 5: Yeah, absolutely, I mean I think Charlotte and Jerry summarized 238 00:12:23,160 --> 00:12:25,800 Speaker 5: it real well at a little different perspective, and that 239 00:12:25,880 --> 00:12:28,000 Speaker 5: I was actually working at the time, but I was 240 00:12:28,040 --> 00:12:30,480 Speaker 5: an engineer in the oil and gas business and had 241 00:12:30,520 --> 00:12:31,960 Speaker 5: played football at Arkansas. 242 00:12:32,440 --> 00:12:33,480 Speaker 6: But we were on a trip. 243 00:12:34,280 --> 00:12:36,800 Speaker 5: We've been to a natural gas conference and we were 244 00:12:36,800 --> 00:12:39,119 Speaker 5: in Cabo and he knew I loved the deep Seafish. 245 00:12:39,400 --> 00:12:41,679 Speaker 5: He hated it, by the way, because he got seasick. 246 00:12:42,080 --> 00:12:44,559 Speaker 5: So he sent me out and that's when he learned 247 00:12:44,679 --> 00:12:47,120 Speaker 5: through reading in the paper the Cowboys were for sale. 248 00:12:47,160 --> 00:12:49,920 Speaker 5: So when I got back to shore, he said, we're going. 249 00:12:49,880 --> 00:12:51,439 Speaker 6: To go look at the Cowboys. This would be a 250 00:12:51,480 --> 00:12:53,040 Speaker 6: good learning experience. I'm having. 251 00:12:53,920 --> 00:12:57,600 Speaker 5: George Mitchell and Jack Dixon fly in to look at 252 00:12:57,600 --> 00:13:00,280 Speaker 5: the team. He goes, I probably shouldn't be there, so 253 00:13:00,880 --> 00:13:03,400 Speaker 5: you can go sit in and you know you'll learn something. 254 00:13:03,600 --> 00:13:06,520 Speaker 5: And boy, I kept hearing that. You said, uh, you 255 00:13:06,559 --> 00:13:10,240 Speaker 5: know some of his trusted lieutenants in the accounting area, 256 00:13:10,240 --> 00:13:13,240 Speaker 5: which I, by no means wasn't accountant. Uh, but I 257 00:13:13,320 --> 00:13:15,880 Speaker 5: was listening to him and uh, you know, we all 258 00:13:15,920 --> 00:13:18,080 Speaker 5: know the old saying it was losing a million a 259 00:13:18,120 --> 00:13:22,680 Speaker 5: month and it was according to the way our accounting 260 00:13:22,679 --> 00:13:23,600 Speaker 5: staff looked at it. 261 00:13:23,920 --> 00:13:25,199 Speaker 6: And you know, I was thinking, there's no. 262 00:13:25,200 --> 00:13:28,600 Speaker 5: Way he's going to do this. This doesn't sound too good. 263 00:13:28,640 --> 00:13:31,880 Speaker 5: I said, we've done really well, or he's done really well, 264 00:13:32,480 --> 00:13:35,679 Speaker 5: because we're just we're in the process of selling our 265 00:13:35,720 --> 00:13:37,880 Speaker 5: old business. And I go, but no one wants to 266 00:13:37,920 --> 00:13:42,120 Speaker 5: sign up for that, and sure enough, you know, uh, 267 00:13:42,160 --> 00:13:45,600 Speaker 5: you know, everybody got their calls, and uh, he said, 268 00:13:45,600 --> 00:13:47,280 Speaker 5: what do you think about it? I said that I 269 00:13:47,320 --> 00:13:49,920 Speaker 5: love football. I played in college. Are you kidding me? 270 00:13:49,960 --> 00:13:53,120 Speaker 5: I'm packing my bag and headed that way. And Jerry 271 00:13:53,200 --> 00:13:55,400 Speaker 5: was finishing up school and Charlotte, I think you were 272 00:13:55,400 --> 00:13:58,760 Speaker 5: working in Washington, and uh, but uh, you know, it 273 00:13:58,800 --> 00:14:02,080 Speaker 5: was great perspective, but he had a vision. I think 274 00:14:02,160 --> 00:14:04,920 Speaker 5: he really had a vision. He really did diligence in 275 00:14:05,000 --> 00:14:08,199 Speaker 5: terms of going to visit with what is still today 276 00:14:08,400 --> 00:14:12,520 Speaker 5: the most important part of the NFL, which is our 277 00:14:12,600 --> 00:14:16,240 Speaker 5: media partners and our media rights, really is the engine 278 00:14:16,280 --> 00:14:20,240 Speaker 5: that's always, whether it's money for the players or whether 279 00:14:20,320 --> 00:14:23,800 Speaker 5: it's making our business good. Our media partners have been 280 00:14:23,800 --> 00:14:25,600 Speaker 5: our heart and soul. And he went and visited with 281 00:14:25,640 --> 00:14:29,880 Speaker 5: those people and really gave him a great feeling that 282 00:14:29,960 --> 00:14:32,800 Speaker 5: this thing was going to continue to move in a 283 00:14:32,840 --> 00:14:35,400 Speaker 5: positive direction. But he certainly had a vision for it. 284 00:14:36,360 --> 00:14:40,440 Speaker 5: He outbid some interesting people. As he said, he probably 285 00:14:40,440 --> 00:14:42,360 Speaker 5: never would have gotten his hands on it had Dallas 286 00:14:42,440 --> 00:14:46,720 Speaker 5: not been in very difficult economic times. It was in 287 00:14:46,800 --> 00:14:53,360 Speaker 5: the late eighties when a lot of people were struggling, and. 288 00:14:51,640 --> 00:14:52,760 Speaker 6: We know those people today. 289 00:14:52,800 --> 00:14:55,440 Speaker 5: We run in those circles with people who you would 290 00:14:55,480 --> 00:14:58,120 Speaker 5: have thought would have bought the Dallas Cowboys, but happened 291 00:14:58,120 --> 00:15:00,200 Speaker 5: to hit them at a time in their business when 292 00:15:00,200 --> 00:15:03,560 Speaker 5: it wasn't perfect, whether it was real estate, oil and gas, 293 00:15:03,600 --> 00:15:05,280 Speaker 5: private equity, whatever that may be. 294 00:15:05,840 --> 00:15:07,040 Speaker 6: They were having their struggles. 295 00:15:07,040 --> 00:15:10,040 Speaker 5: So, you know, Jerry was, you know when the oil 296 00:15:10,040 --> 00:15:13,880 Speaker 5: and gas business and we had he and Mike had 297 00:15:13,960 --> 00:15:17,200 Speaker 5: done really well and the opportunity was there, he seized 298 00:15:17,200 --> 00:15:19,960 Speaker 5: it and the rest is history. As you said today, 299 00:15:20,040 --> 00:15:23,440 Speaker 5: Forbes came out with quite the number. Jerry and I 300 00:15:23,480 --> 00:15:27,080 Speaker 5: and Charlotte always laugh, Uh, we don't ever feel it, 301 00:15:27,120 --> 00:15:31,960 Speaker 5: but it's nice to see it. 302 00:15:31,920 --> 00:15:34,440 Speaker 1: It sounds like at the time like his advisers from 303 00:15:34,480 --> 00:15:37,000 Speaker 1: a business stemple were saying, this would be lunacy to 304 00:15:37,080 --> 00:15:39,480 Speaker 1: do this, and he was was going to you guys 305 00:15:39,480 --> 00:15:43,360 Speaker 1: because he wanted you to justify him following his passion, 306 00:15:43,960 --> 00:15:46,400 Speaker 1: which was to do this. He wanted you guys all 307 00:15:46,480 --> 00:15:48,200 Speaker 1: to be together in business and have a life, and. 308 00:15:48,520 --> 00:15:53,280 Speaker 5: You've seen the Landman deal where he obviously goes through that. 309 00:15:53,320 --> 00:15:54,960 Speaker 5: He wanted to work with his family, and I think 310 00:15:55,000 --> 00:15:58,200 Speaker 5: that was part of it. I think he's always loved 311 00:15:58,600 --> 00:16:01,200 Speaker 5: Charlotte and Jerry and myself and wanted to work with 312 00:16:01,280 --> 00:16:03,760 Speaker 5: us day to day. And I think he saw that 313 00:16:03,880 --> 00:16:08,480 Speaker 5: as a you know, a way to a path to 314 00:16:08,520 --> 00:16:10,840 Speaker 5: get to work with us was something that we could 315 00:16:11,120 --> 00:16:12,560 Speaker 5: all have a passion. 316 00:16:12,200 --> 00:16:14,520 Speaker 6: For and enjoy and play a big role in. 317 00:16:14,720 --> 00:16:18,680 Speaker 5: And he's certainly been right there and given us prominent 318 00:16:18,800 --> 00:16:22,080 Speaker 5: roles and being a part of this and we've embraced 319 00:16:22,120 --> 00:16:24,320 Speaker 5: it and it's turned out really well. 320 00:16:24,440 --> 00:16:25,600 Speaker 6: You know, he actually so. 321 00:16:27,600 --> 00:16:30,960 Speaker 4: Learned from working with his grandfather or our grandfather, his dad, 322 00:16:31,000 --> 00:16:34,560 Speaker 4: but with Pat Jones pop up. Pat that when dad 323 00:16:34,640 --> 00:16:37,120 Speaker 4: was in college, they started an insurance company and Dad 324 00:16:37,160 --> 00:16:40,960 Speaker 4: was selling insurance with his dad, and they built up 325 00:16:40,960 --> 00:16:43,640 Speaker 4: that insurance company and that's where my dad, our dad, 326 00:16:43,640 --> 00:16:46,920 Speaker 4: got his first start really having some money to be 327 00:16:46,960 --> 00:16:49,440 Speaker 4: able to go do something with. But he kind of 328 00:16:49,440 --> 00:16:52,880 Speaker 4: went his way and our grandfather went his way. And 329 00:16:53,160 --> 00:16:55,440 Speaker 4: forever he has said, I wish we would have stayed 330 00:16:56,560 --> 00:16:59,000 Speaker 4: bound at the hip and gone forward and we would 331 00:16:59,040 --> 00:17:02,520 Speaker 4: accomplished a lot more together than we did separately. And 332 00:17:02,560 --> 00:17:04,960 Speaker 4: he's always felt that, and I think that's a big reason. 333 00:17:05,040 --> 00:17:07,719 Speaker 4: It is a big reason why from day one, as 334 00:17:07,720 --> 00:17:09,760 Speaker 4: we were getting out of college, he wanted us staying 335 00:17:09,840 --> 00:17:12,200 Speaker 4: right there building this with him and being a part 336 00:17:12,240 --> 00:17:13,640 Speaker 4: of everything that we do around here. 337 00:17:13,760 --> 00:17:18,320 Speaker 1: You mentioned your grandfather and your dad Jerry worked for him. 338 00:17:18,880 --> 00:17:22,040 Speaker 1: How much did he learn from him in terms of 339 00:17:22,280 --> 00:17:24,160 Speaker 1: becoming a marketing genius? 340 00:17:24,520 --> 00:17:25,800 Speaker 3: Oh, probably everything. 341 00:17:27,000 --> 00:17:27,240 Speaker 6: You know. 342 00:17:27,359 --> 00:17:32,480 Speaker 2: I think our grandfather was what about five six and 343 00:17:34,200 --> 00:17:37,359 Speaker 2: in cowboy boots with heels and a big top hat. 344 00:17:37,760 --> 00:17:43,200 Speaker 2: He was larger than life and made everything larger than life, 345 00:17:43,280 --> 00:17:48,920 Speaker 2: and how he dealt with all of his business was 346 00:17:49,400 --> 00:17:54,800 Speaker 2: very much rubbed off on what Dad is today, you know. 347 00:17:55,280 --> 00:17:58,080 Speaker 2: And it says it in the documentary you know, of 348 00:17:58,520 --> 00:18:01,359 Speaker 2: how Dad grew up and grew up in a local 349 00:18:01,400 --> 00:18:05,120 Speaker 2: grocery store that you know, he brought into greeting customers 350 00:18:05,160 --> 00:18:07,239 Speaker 2: and like, you know, all of that you can see it, 351 00:18:07,320 --> 00:18:10,560 Speaker 2: you know. And my grandmother swears that he was talking 352 00:18:10,560 --> 00:18:13,000 Speaker 2: at nine months, you know what, I think, I believe it. 353 00:18:13,080 --> 00:18:16,320 Speaker 2: I don't think he stopped talking to something like nine months. So, 354 00:18:17,240 --> 00:18:20,520 Speaker 2: but she was like always always super proud of him. 355 00:18:20,560 --> 00:18:23,040 Speaker 2: But I think that was just there was a lot 356 00:18:23,080 --> 00:18:26,520 Speaker 2: of showmanship in all of that and my grandfather, but 357 00:18:26,680 --> 00:18:30,160 Speaker 2: also and my grandmother. I mean we would go visit 358 00:18:30,240 --> 00:18:32,880 Speaker 2: them and she'd have a player piano and everybody's around 359 00:18:32,920 --> 00:18:36,359 Speaker 2: the piano, singing and dancing and all of that. It 360 00:18:36,400 --> 00:18:41,320 Speaker 2: was there was just always show involved in everything. So 361 00:18:41,680 --> 00:18:45,119 Speaker 2: I think he certainly comes by it genetically almost. 362 00:18:45,160 --> 00:18:51,200 Speaker 4: He was so impactful our grandfather on Dad that still 363 00:18:51,240 --> 00:18:54,600 Speaker 4: today that there's probably not a conversation that he doesn't go. 364 00:18:54,680 --> 00:18:57,600 Speaker 4: You know, my father, he goes, he tells a story 365 00:18:57,720 --> 00:19:02,919 Speaker 4: about Papa Pat almost which for sure within often throughout 366 00:19:02,920 --> 00:19:04,960 Speaker 4: the last thirty five years and even before we got 367 00:19:04,960 --> 00:19:07,440 Speaker 4: involved with the Cowboys, but he always reflected back on 368 00:19:07,800 --> 00:19:11,480 Speaker 4: what his dad was doing. And I'm sure that Charlotte 369 00:19:11,480 --> 00:19:13,840 Speaker 4: Steven can speak to it too. But I find myself 370 00:19:13,880 --> 00:19:16,359 Speaker 4: with a group of people and I'll be having dinner 371 00:19:16,400 --> 00:19:18,719 Speaker 4: with them and I go, well, my dad, and all 372 00:19:18,760 --> 00:19:27,600 Speaker 4: of a sudden, I'm telling stories about dad, just his 373 00:19:27,760 --> 00:19:29,560 Speaker 4: dad told stories about his dad. 374 00:19:29,840 --> 00:19:33,119 Speaker 6: Yeah, and it's impact, yes, oh my. You know. 375 00:19:33,200 --> 00:19:35,840 Speaker 5: The other thing is Pop Pat not only was the 376 00:19:36,119 --> 00:19:38,880 Speaker 5: marketing his grocery store, but he was an insurance salesman, 377 00:19:38,920 --> 00:19:42,080 Speaker 5: which we all know and say, oh, that's an insurance salesman, 378 00:19:42,560 --> 00:19:45,159 Speaker 5: But that's what my grandfather was and that's where you 379 00:19:45,240 --> 00:19:47,119 Speaker 5: learn to ask for the order. And he is so 380 00:19:47,800 --> 00:19:51,000 Speaker 5: in tuned with that. And whether it was our stadium 381 00:19:51,560 --> 00:19:53,879 Speaker 5: at and T Stadium and we were all involved in 382 00:19:53,920 --> 00:19:55,399 Speaker 5: putting that in there, whether. 383 00:19:55,200 --> 00:19:58,280 Speaker 6: It was the Star, he was all about. 384 00:19:58,240 --> 00:20:01,800 Speaker 5: Asking for the order and the premiums that come with that. 385 00:20:02,240 --> 00:20:03,679 Speaker 6: I mean, that was so important to him. 386 00:20:03,680 --> 00:20:06,159 Speaker 5: The other thing that I would never leave out in 387 00:20:06,240 --> 00:20:09,320 Speaker 5: terms of his business acumen is my mother's father was 388 00:20:09,320 --> 00:20:13,639 Speaker 5: a banker and an amazing business guy in terms of 389 00:20:13,680 --> 00:20:17,080 Speaker 5: the finance and that aspect of it, and I think 390 00:20:17,119 --> 00:20:21,399 Speaker 5: it really made an impact on his life when you 391 00:20:21,440 --> 00:20:24,160 Speaker 5: know he was cutting and shooting and you know, wanting 392 00:20:24,240 --> 00:20:27,360 Speaker 5: to take big risks. My grandfather on my mother's side, 393 00:20:27,440 --> 00:20:31,440 Speaker 5: Daddie John, was a very calming influence of really saying, hey, now, 394 00:20:31,520 --> 00:20:34,080 Speaker 5: let's think about this in terms of how I would 395 00:20:34,160 --> 00:20:37,000 Speaker 5: think about it if I were loaning money to that 396 00:20:37,080 --> 00:20:38,960 Speaker 5: particular entity that you're looking at. 397 00:20:39,119 --> 00:20:40,720 Speaker 6: And I think and. 398 00:20:40,800 --> 00:20:44,040 Speaker 5: One of his best friends in life was my mother's brother, Johnny, 399 00:20:44,280 --> 00:20:46,560 Speaker 5: who now runs our bank, and he had the same 400 00:20:47,200 --> 00:20:49,760 Speaker 5: type of mind in terms of being a finance guy, 401 00:20:50,480 --> 00:20:53,400 Speaker 5: a banking person, and somebody you know that really knew 402 00:20:53,400 --> 00:20:56,240 Speaker 5: how to look at things and give you that financial 403 00:20:56,280 --> 00:21:00,080 Speaker 5: perspective that I think has come in super handing, not 404 00:21:00,119 --> 00:21:03,000 Speaker 5: only for him, but obviously being involved in a bank 405 00:21:03,080 --> 00:21:05,440 Speaker 5: certainly influenced as Charlotte, Jerry and myself. 406 00:21:05,960 --> 00:21:08,159 Speaker 1: You know, when you talked about the risks that he 407 00:21:08,200 --> 00:21:12,919 Speaker 1: took financially, his experience early on in the NFL couldn't 408 00:21:12,920 --> 00:21:15,280 Speaker 1: have been worse. He was the team was one in 409 00:21:15,400 --> 00:21:20,159 Speaker 1: fifteen on the field being criticized around the globe, and 410 00:21:20,320 --> 00:21:22,000 Speaker 1: at the same time, as you mentioned, he's losing a 411 00:21:22,040 --> 00:21:24,840 Speaker 1: million dollars a month that he has to turn that 412 00:21:24,960 --> 00:21:28,480 Speaker 1: part of it around, and nobody in the NFL, among 413 00:21:28,480 --> 00:21:31,679 Speaker 1: the traditional owners, really embraced him. He was especially he 414 00:21:31,720 --> 00:21:34,360 Speaker 1: was an outcast when he wanted to change the business model, right, 415 00:21:34,600 --> 00:21:37,240 Speaker 1: he thought, why should the Cleveland Browns? Why should I 416 00:21:37,280 --> 00:21:39,960 Speaker 1: share with the Cleveland Browns When I'm way more aggressive 417 00:21:40,000 --> 00:21:42,320 Speaker 1: marketing my team than they are. Why shouldn't I be 418 00:21:42,359 --> 00:21:44,919 Speaker 1: rewarded for my hustle? And you guys both played You 419 00:21:44,920 --> 00:21:47,119 Speaker 1: guys all played a role in that, but especially you 420 00:21:47,240 --> 00:21:49,879 Speaker 1: Charlotte with the Nike deal and swishing the stadium And 421 00:21:50,200 --> 00:21:51,480 Speaker 1: what was that period of timeline. 422 00:21:51,520 --> 00:21:54,280 Speaker 2: Well, you know, I think when you look back on it, 423 00:21:54,280 --> 00:21:57,520 Speaker 2: it was like all the innovation and the thrive and 424 00:21:57,560 --> 00:21:58,560 Speaker 2: the vision. 425 00:21:59,440 --> 00:22:02,520 Speaker 3: Came out of necessity. You know, It's like we had 426 00:22:02,560 --> 00:22:03,160 Speaker 3: no choice. 427 00:22:03,280 --> 00:22:05,119 Speaker 2: It was like you had to figure out how to 428 00:22:05,359 --> 00:22:07,520 Speaker 2: you know, wake up and how are you gonna pay 429 00:22:07,520 --> 00:22:09,560 Speaker 2: for the light build a day, you know, much less 430 00:22:09,600 --> 00:22:13,640 Speaker 2: the player that's that's sitting right over there. So everything 431 00:22:13,880 --> 00:22:17,600 Speaker 2: with it, there was just this this clock always of 432 00:22:17,680 --> 00:22:19,520 Speaker 2: we have to figure out how to make this work. 433 00:22:19,880 --> 00:22:23,360 Speaker 2: There was nothing to go back and draw upon and 434 00:22:23,359 --> 00:22:26,119 Speaker 2: and get to fund the next round. I mean, it 435 00:22:26,160 --> 00:22:28,040 Speaker 2: was like we had to go find it. And I 436 00:22:28,080 --> 00:22:30,800 Speaker 2: think that was, you know, for us. I know, my 437 00:22:31,560 --> 00:22:35,600 Speaker 2: involvement came after Steven's involvement. Jerry was right behind behind me, 438 00:22:36,080 --> 00:22:38,800 Speaker 2: but it was one of those you know, my first 439 00:22:38,840 --> 00:22:41,600 Speaker 2: instruction from my dad was find a way to stop 440 00:22:41,640 --> 00:22:46,040 Speaker 2: losing money, and whatever you do, don't tarnish the star. 441 00:22:46,760 --> 00:22:50,600 Speaker 2: I think at that moment he knew what he had 442 00:22:51,760 --> 00:22:55,280 Speaker 2: had the opportunity to buy, and that was something that 443 00:22:55,560 --> 00:22:58,840 Speaker 2: was so much more valuable than the piece of paper 444 00:22:59,200 --> 00:23:02,280 Speaker 2: that it was written, That it belonged to people, that 445 00:23:02,400 --> 00:23:05,280 Speaker 2: it was a culture, that it was something that people 446 00:23:05,320 --> 00:23:10,240 Speaker 2: were fanatic over, and that really meant something special to them, 447 00:23:10,520 --> 00:23:13,040 Speaker 2: And how do you make sure that you protect that 448 00:23:13,920 --> 00:23:16,479 Speaker 2: while you figure out a way to move forward, in 449 00:23:16,520 --> 00:23:19,119 Speaker 2: a way to move from the next day to the 450 00:23:19,160 --> 00:23:21,960 Speaker 2: next day. And I think us getting in the middle 451 00:23:21,960 --> 00:23:25,119 Speaker 2: of it. You know, I'm not gonna speak for Steven 452 00:23:25,119 --> 00:23:28,359 Speaker 2: because he certainly played new so much more about football than. 453 00:23:28,320 --> 00:23:31,920 Speaker 3: I ever did. But you know, I didn't know anything 454 00:23:31,960 --> 00:23:32,680 Speaker 3: about what I. 455 00:23:32,840 --> 00:23:37,040 Speaker 2: Was doing, but Dad gave us each all the confidence 456 00:23:37,080 --> 00:23:39,560 Speaker 2: in the world of like, it's okay, you're going to fail, 457 00:23:39,600 --> 00:23:41,760 Speaker 2: you're going to mess up, but just figure out why 458 00:23:41,800 --> 00:23:43,639 Speaker 2: it went wrong and figure out how to make it 459 00:23:43,680 --> 00:23:47,720 Speaker 2: go right. And so every you were supported in your failure, 460 00:23:47,880 --> 00:23:49,960 Speaker 2: knowing that you were just trying to figure out a 461 00:23:49,960 --> 00:23:51,879 Speaker 2: way to be successful. 462 00:23:52,040 --> 00:23:53,120 Speaker 3: And I think that. 463 00:23:53,080 --> 00:23:56,000 Speaker 2: Was that was the greatest gift that he could have 464 00:23:56,040 --> 00:23:59,200 Speaker 2: given us, was that trust. It's like, I'm going to 465 00:23:59,240 --> 00:24:02,560 Speaker 2: trust that you're you're really trying to make us, help 466 00:24:02,640 --> 00:24:05,960 Speaker 2: us figure this out and whatever it takes. And you know, 467 00:24:06,000 --> 00:24:07,480 Speaker 2: I mean, we had a lot of bad things that 468 00:24:07,520 --> 00:24:10,560 Speaker 2: didn't work, a lot of bad ideas, but we had 469 00:24:10,960 --> 00:24:15,439 Speaker 2: enough good ones that really really revolutionized sport. 470 00:24:15,600 --> 00:24:18,199 Speaker 5: I think one one interesting thing in the documentary that 471 00:24:18,280 --> 00:24:20,880 Speaker 5: really got my attention, and you felt it when we 472 00:24:20,880 --> 00:24:23,359 Speaker 5: were living it, you know, with the other owners in 473 00:24:23,400 --> 00:24:25,760 Speaker 5: the first you know, in the early part of our tenure. 474 00:24:26,040 --> 00:24:29,719 Speaker 5: But when you know, Carmen policy was, you know, obviously 475 00:24:30,560 --> 00:24:33,800 Speaker 5: very upfront about most owners did want Jerry in the league, 476 00:24:33,840 --> 00:24:36,800 Speaker 5: and they were actually trying to think a ways to 477 00:24:36,800 --> 00:24:39,840 Speaker 5: not have Jerry and our family and force him out 478 00:24:40,359 --> 00:24:43,840 Speaker 5: because of his aggressive nature. Whether it was the Nike 479 00:24:44,000 --> 00:24:48,200 Speaker 5: deal or or other marketing ideas, and then of course 480 00:24:48,240 --> 00:24:52,280 Speaker 5: the thoughts that you know, everybody should be motivated and 481 00:24:52,720 --> 00:24:56,720 Speaker 5: put on the incentive to go out and drive revenue. 482 00:24:57,240 --> 00:24:59,960 Speaker 5: And you know, other owners didn't like that that was different, 483 00:25:00,000 --> 00:25:02,840 Speaker 5: different than the historical way the league had been run. 484 00:25:02,920 --> 00:25:05,679 Speaker 5: And so to see that, you know, really come out 485 00:25:05,880 --> 00:25:08,520 Speaker 5: in a documentary where people actually say it now as 486 00:25:08,560 --> 00:25:11,000 Speaker 5: you know, Carmen goes on to say how much people 487 00:25:11,480 --> 00:25:14,160 Speaker 5: respected and how at the end of the day, it's 488 00:25:14,240 --> 00:25:16,800 Speaker 5: really what a positive. 489 00:25:16,280 --> 00:25:18,600 Speaker 6: And what a huge influence. 490 00:25:18,160 --> 00:25:21,720 Speaker 5: Jury has been to the league and has really made 491 00:25:21,760 --> 00:25:25,239 Speaker 5: everybody's team more valuable. And I think everybody you know 492 00:25:25,359 --> 00:25:29,159 Speaker 5: today embraces Jury and has a lot of respect for 493 00:25:29,240 --> 00:25:31,840 Speaker 5: what he brings. Sometimes, you know, it may be an 494 00:25:32,200 --> 00:25:35,640 Speaker 5: in your face type style, you know that people are 495 00:25:35,680 --> 00:25:38,040 Speaker 5: not totally for but you know, at the end of 496 00:25:38,040 --> 00:25:41,320 Speaker 5: the day, they have much respect for what he's accomplished, 497 00:25:41,560 --> 00:25:44,800 Speaker 5: the value he's brought to the NFL, and you know, 498 00:25:44,880 --> 00:25:48,280 Speaker 5: I think it'll continue to influence where this league moves 499 00:25:48,320 --> 00:25:48,919 Speaker 5: going forward. 500 00:25:49,200 --> 00:25:52,200 Speaker 4: You know, his mindset wasn't not to share the revenue. 501 00:25:52,240 --> 00:25:55,200 Speaker 4: His mindset was to grow the revenue. So he wasn't 502 00:25:55,240 --> 00:25:59,760 Speaker 4: trying not the perception of what he was trying to accomplish. 503 00:25:59,800 --> 00:26:03,040 Speaker 4: One you got through all the minutia of what he 504 00:26:03,160 --> 00:26:05,439 Speaker 4: was looking at doing, which was actually doing it the 505 00:26:05,560 --> 00:26:08,800 Speaker 4: right way and creating value with your stadium or creating 506 00:26:08,920 --> 00:26:12,119 Speaker 4: value in the local market. He wasn't trying not to 507 00:26:12,160 --> 00:26:14,760 Speaker 4: not share the revenue that was coming in nationally. He 508 00:26:14,840 --> 00:26:16,720 Speaker 4: was trying to look at it from a different perspective. 509 00:26:16,760 --> 00:26:19,480 Speaker 4: And once the league understood that, and you heard it 510 00:26:19,520 --> 00:26:22,800 Speaker 4: in the documentary, it did evolve over to where what 511 00:26:23,000 --> 00:26:26,040 Speaker 4: he was really preaching from day one and again it 512 00:26:26,080 --> 00:26:28,679 Speaker 4: was about growing the pie. And if we grow the pie, 513 00:26:28,800 --> 00:26:32,200 Speaker 4: that is better for everyone involved. That's better for the players, 514 00:26:32,520 --> 00:26:34,800 Speaker 4: it's better for the teams, and it's better for the 515 00:26:34,840 --> 00:26:37,280 Speaker 4: fans because you put a better product on the field. 516 00:26:37,359 --> 00:26:39,159 Speaker 1: I thought one of the most powerful moments in the 517 00:26:39,200 --> 00:26:42,320 Speaker 1: documentary was when Jerry's talking about going to the owner's 518 00:26:42,400 --> 00:26:45,480 Speaker 1: meetings when he's at odds with The league has sued 519 00:26:45,960 --> 00:26:50,080 Speaker 1: Jerry and the Cowboys over this approach he's taken with marketing, 520 00:26:50,640 --> 00:26:53,919 Speaker 1: and Jerry counter suits for three times that amount, and 521 00:26:53,960 --> 00:26:56,320 Speaker 1: they ask him to leave the meeting while they discussed 522 00:26:56,359 --> 00:26:59,520 Speaker 1: the lawsuit, and Jerry turns to them and says, I 523 00:26:59,560 --> 00:27:02,000 Speaker 1: know you trying to take my team from me. Let 524 00:27:02,040 --> 00:27:04,879 Speaker 1: me assure you that if I win, I'm going to 525 00:27:04,920 --> 00:27:07,239 Speaker 1: make you pay every dollar I've sued you for, no 526 00:27:07,280 --> 00:27:10,400 Speaker 1: matter how long it takes. What was what was that 527 00:27:10,480 --> 00:27:11,720 Speaker 1: like that period of time must have. 528 00:27:11,640 --> 00:27:14,359 Speaker 5: Been well, Jerry actually got to a point where that 529 00:27:14,520 --> 00:27:17,720 Speaker 5: was you know, he's Jerry's an emotional man at the 530 00:27:17,800 --> 00:27:20,240 Speaker 5: end of the day, and just as you saw Jerry 531 00:27:20,760 --> 00:27:23,440 Speaker 5: show his emotions, my father's the same way. I mean, 532 00:27:23,480 --> 00:27:27,480 Speaker 5: he really, uh you know, he's been through traumatic experiences 533 00:27:27,520 --> 00:27:30,080 Speaker 5: as he likes to call him, and it brings out 534 00:27:30,119 --> 00:27:34,440 Speaker 5: the emotion. And I'll never forget those those meetings during 535 00:27:34,480 --> 00:27:36,920 Speaker 5: that time frame. We'd literally go back to the room 536 00:27:37,240 --> 00:27:41,200 Speaker 5: and he would go into tears and because deep down 537 00:27:41,320 --> 00:27:43,560 Speaker 5: he felt like he was not only doing the best 538 00:27:43,560 --> 00:27:46,439 Speaker 5: thing for the Cowboys, obviously, but he's also doing the 539 00:27:46,480 --> 00:27:49,119 Speaker 5: best thing for the league and thought he was in 540 00:27:49,240 --> 00:27:52,320 Speaker 5: his mind being a true partner and a great partner 541 00:27:52,320 --> 00:27:55,359 Speaker 5: and a good partner. And you know, he's sincerely felt 542 00:27:55,359 --> 00:27:57,760 Speaker 5: that way, and he felt like he was, you know, 543 00:27:57,840 --> 00:28:02,480 Speaker 5: being misread and miss understood in terms of what he 544 00:28:02,640 --> 00:28:05,840 Speaker 5: was trying to get accomplished, and you know there were 545 00:28:05,880 --> 00:28:08,119 Speaker 5: people in the room who did understand what he was 546 00:28:08,119 --> 00:28:12,000 Speaker 5: trying to get accomplished. But that was a very emotional 547 00:28:12,240 --> 00:28:15,879 Speaker 5: time frame when we own the team, and you know, 548 00:28:16,000 --> 00:28:18,439 Speaker 5: I know, you know, it really affected him and it 549 00:28:18,480 --> 00:28:19,440 Speaker 5: was traumatic for him. 550 00:28:19,480 --> 00:28:20,960 Speaker 1: A couple couple of things. I want to get you 551 00:28:21,000 --> 00:28:22,920 Speaker 1: It was a running out of time here. One of 552 00:28:22,960 --> 00:28:26,439 Speaker 1: the great anecdotes is after he ends his partnership with 553 00:28:26,520 --> 00:28:30,200 Speaker 1: Jimmy after winning back to back Super Bowls, he says 554 00:28:30,200 --> 00:28:34,080 Speaker 1: he went home and got in bed with your mom, Jean, 555 00:28:34,680 --> 00:28:37,120 Speaker 1: and she said to him, you just can't leave good 556 00:28:37,200 --> 00:28:40,480 Speaker 1: enough alone. What did you think of that moment in 557 00:28:40,560 --> 00:28:42,640 Speaker 1: the documentaries, Well. 558 00:28:42,480 --> 00:28:43,840 Speaker 3: It's very true. 559 00:28:44,640 --> 00:28:47,320 Speaker 2: I think that, you know, so true, and I think 560 00:28:48,200 --> 00:28:51,040 Speaker 2: you know that it's an interesting to go back and 561 00:28:51,080 --> 00:28:55,600 Speaker 2: look at the journey because I think for my parents, 562 00:28:55,960 --> 00:28:58,080 Speaker 2: I know, as we have sat in all of this 563 00:28:58,600 --> 00:29:02,440 Speaker 2: kind of the last year, is that it really peels 564 00:29:02,480 --> 00:29:06,200 Speaker 2: off a scab, opens a box that they had put 565 00:29:06,240 --> 00:29:09,520 Speaker 2: away and really didn't want to go revisit it because 566 00:29:09,520 --> 00:29:12,800 Speaker 2: of how painful it was and so much negative. We'd 567 00:29:12,840 --> 00:29:16,640 Speaker 2: gone through such a hard, hard, difficult time and then 568 00:29:16,800 --> 00:29:19,440 Speaker 2: we had been so terrible and then it had turned 569 00:29:19,480 --> 00:29:22,200 Speaker 2: around and we had had the best of times, and 570 00:29:22,280 --> 00:29:24,800 Speaker 2: then all of a sudden for it all to explode 571 00:29:24,920 --> 00:29:28,080 Speaker 2: like that. It's like, can't we just like, can't we 572 00:29:28,200 --> 00:29:30,120 Speaker 2: just get along? You know, can't we just all like 573 00:29:30,320 --> 00:29:33,600 Speaker 2: make this work? And I think for her, you know, 574 00:29:33,640 --> 00:29:36,080 Speaker 2: that was that That's what she felt. You know, she 575 00:29:36,160 --> 00:29:37,760 Speaker 2: felt a lot of it. I think everybody did. I 576 00:29:37,760 --> 00:29:40,200 Speaker 2: think Stephen's like, I know, this all all get figured out, 577 00:29:40,760 --> 00:29:43,160 Speaker 2: and it just it couldn't It was you know, it 578 00:29:43,200 --> 00:29:45,880 Speaker 2: was too far down that road. But I think at 579 00:29:45,920 --> 00:29:49,760 Speaker 2: the time everybody felt like her, like it, are we 580 00:29:49,800 --> 00:29:53,600 Speaker 2: gonna resolve this? And y'all both should can't you talk 581 00:29:53,640 --> 00:29:56,520 Speaker 2: and both resolve? And you know, I think that was 582 00:29:56,560 --> 00:29:57,640 Speaker 2: the pain point. 583 00:29:58,680 --> 00:30:00,960 Speaker 5: Yeah, Charlotte says that very well well in terms of 584 00:30:00,960 --> 00:30:02,960 Speaker 5: because I felt the same way, why are we what 585 00:30:03,000 --> 00:30:03,760 Speaker 5: are we doing here? 586 00:30:03,840 --> 00:30:05,640 Speaker 6: I mean, this is going well, We're winning. 587 00:30:06,040 --> 00:30:08,360 Speaker 5: But I think one thing the documentary does is it 588 00:30:08,440 --> 00:30:11,560 Speaker 5: sheds light that it wasn't just Jerry having those feelings. 589 00:30:11,640 --> 00:30:14,959 Speaker 5: Jimmy and Jerry felt Jimmy having those feelings that it 590 00:30:15,000 --> 00:30:18,280 Speaker 5: was time that And I will tell you that there 591 00:30:18,280 --> 00:30:21,080 Speaker 5: are players that maybe don't come out and still say 592 00:30:21,080 --> 00:30:23,920 Speaker 5: it in the documentary that we're saying, you know, maybe 593 00:30:23,960 --> 00:30:27,000 Speaker 5: it's time. And Jimmy always said he was a four 594 00:30:27,120 --> 00:30:29,040 Speaker 5: or five year guy. He said, I don't ever stay 595 00:30:29,040 --> 00:30:31,720 Speaker 5: in one place, and now I stayed at Fox for 596 00:30:32,000 --> 00:30:34,920 Speaker 5: he probably finally decided, Hey, I'm happy right here at Fox. 597 00:30:35,000 --> 00:30:37,280 Speaker 5: I can do my deal. And hats off to him. 598 00:30:37,320 --> 00:30:40,880 Speaker 5: He's amazing talent and a great man and he was 599 00:30:40,960 --> 00:30:44,200 Speaker 5: great to work with and be a part of something 600 00:30:44,240 --> 00:30:47,800 Speaker 5: special with. But I think even mother missed it. I 601 00:30:47,840 --> 00:30:50,440 Speaker 5: know I missed it because I was thinking, like, Yo. 602 00:30:50,960 --> 00:30:51,720 Speaker 6: What are we doing? 603 00:30:51,760 --> 00:30:54,520 Speaker 5: Why can't we fix this and keep this train going? 604 00:30:54,640 --> 00:30:57,240 Speaker 5: But it just, uh, you know, I think Jerry had 605 00:30:57,480 --> 00:31:00,000 Speaker 5: you know, had read the tea leaves right that Jimmy 606 00:31:00,200 --> 00:31:03,600 Speaker 5: was ready and uh and consequently he was ready, and 607 00:31:04,240 --> 00:31:06,680 Speaker 5: you saw in some of the documentary how they both 608 00:31:07,280 --> 00:31:10,080 Speaker 5: you know, turned the other cheeks sometimes and did what 609 00:31:10,120 --> 00:31:11,760 Speaker 5: you had to do. I mean there was some pretty 610 00:31:11,880 --> 00:31:13,880 Speaker 5: I forgot some of those interviews with Costo. 611 00:31:14,560 --> 00:31:16,000 Speaker 6: Jimmy's pretty out front and. 612 00:31:16,160 --> 00:31:19,920 Speaker 3: Jim out well that was like Dad forgot those two. 613 00:31:20,160 --> 00:31:23,720 Speaker 2: He's watching the suit and he's like, I completely forgot 614 00:31:23,720 --> 00:31:25,560 Speaker 2: about that interview. You know, then it gets all like 615 00:31:25,600 --> 00:31:27,680 Speaker 2: all anxious about it all over that. 616 00:31:31,800 --> 00:31:34,160 Speaker 3: I was the only want to knew about Jacksonville. Everybody 617 00:31:34,200 --> 00:31:35,240 Speaker 3: knew about Jacksonville. 618 00:31:36,240 --> 00:31:39,360 Speaker 2: Just so much of it was, you know, for for 619 00:31:39,400 --> 00:31:42,880 Speaker 2: them reliving all of that and seeing all of those things. 620 00:31:43,360 --> 00:31:45,960 Speaker 2: And I think part of it for Dad I think 621 00:31:46,040 --> 00:31:49,080 Speaker 2: was actually validating of like, see, I didn't actually make 622 00:31:49,120 --> 00:31:50,320 Speaker 2: that up I did. 623 00:31:50,440 --> 00:31:53,320 Speaker 3: It wasn't just me. You know, sometimes you wonder it's like, okay, 624 00:31:53,440 --> 00:31:56,640 Speaker 3: was everything? Was it just me? Did I see that wrong? 625 00:31:57,080 --> 00:31:59,520 Speaker 2: And then for him to go back and see a 626 00:31:59,560 --> 00:32:02,240 Speaker 2: lot of that and all that footage and then a 627 00:32:02,360 --> 00:32:05,520 Speaker 2: lot of Jimmy's coming all of that stuff, it was 628 00:32:05,560 --> 00:32:08,560 Speaker 2: a bit validated in what how it got to where 629 00:32:08,560 --> 00:32:11,640 Speaker 2: it got to. But then also it was just very 630 00:32:11,640 --> 00:32:14,280 Speaker 2: interesting for them to go back and sit in that 631 00:32:14,360 --> 00:32:15,400 Speaker 2: moment for a bit. 632 00:32:15,920 --> 00:32:19,840 Speaker 1: It's been thirty plus years since you guys have been 633 00:32:19,880 --> 00:32:22,280 Speaker 1: to a Super Bowl. I think we got a sense 634 00:32:22,320 --> 00:32:24,320 Speaker 1: in the documentary towards the end how much you want 635 00:32:24,320 --> 00:32:28,200 Speaker 1: it for Jerry one more time? How are you going 636 00:32:28,280 --> 00:32:30,640 Speaker 1: to feel if it does or doesn't happen? 637 00:32:32,000 --> 00:32:34,560 Speaker 2: You know, think I think we all have the same 638 00:32:34,800 --> 00:32:40,200 Speaker 2: one wish, you know, I kind of remember us sitting 639 00:32:40,200 --> 00:32:43,600 Speaker 2: there at the last super Bowl and everyone that was 640 00:32:43,680 --> 00:32:47,640 Speaker 2: so tight and you're just praying, please God, just let 641 00:32:47,760 --> 00:32:48,479 Speaker 2: us walk away here. 642 00:32:48,480 --> 00:32:51,600 Speaker 3: I promise you'll never ask for anything again. Now. It's 643 00:32:51,680 --> 00:32:54,240 Speaker 3: like can we please start asking again? 644 00:32:54,400 --> 00:32:54,480 Speaker 2: Like? 645 00:32:54,560 --> 00:32:55,920 Speaker 3: Can we ask again now? 646 00:32:56,440 --> 00:32:59,440 Speaker 2: And I think, you know what, I hope the documentary 647 00:32:59,480 --> 00:33:01,640 Speaker 2: shows because because I don't think today a lot of 648 00:33:01,680 --> 00:33:04,600 Speaker 2: people either a lot of people see it, feel it, 649 00:33:04,720 --> 00:33:08,680 Speaker 2: or really want to believe it is how truly passionate 650 00:33:08,760 --> 00:33:13,200 Speaker 2: and how much he just wants to win. And I 651 00:33:13,240 --> 00:33:17,520 Speaker 2: hope they they see that that that is truly authentic, 652 00:33:17,600 --> 00:33:21,280 Speaker 2: because I think it gets covered and lost with all 653 00:33:21,320 --> 00:33:25,320 Speaker 2: of the chaos that seems to surround everything that we do. 654 00:33:25,600 --> 00:33:28,640 Speaker 2: That his true passion and believe in the game, and 655 00:33:28,720 --> 00:33:31,600 Speaker 2: love of the players and of the fans, and this 656 00:33:31,800 --> 00:33:36,800 Speaker 2: whole opportunity of you know, he'd give everything just to 657 00:33:36,800 --> 00:33:37,440 Speaker 2: get to go back. 658 00:33:37,440 --> 00:33:38,560 Speaker 6: Well, I think that's the big thing. 659 00:33:38,600 --> 00:33:40,960 Speaker 5: And I think that's where if there's one thing the 660 00:33:41,040 --> 00:33:46,040 Speaker 5: media slash our fan base. That you hear people frustrated, 661 00:33:46,040 --> 00:33:50,160 Speaker 5: which I totally understand with our lack of success, and 662 00:33:50,240 --> 00:33:52,320 Speaker 5: you know, in the big games and the playoff. Our 663 00:33:52,360 --> 00:33:56,240 Speaker 5: playoff success has not been there. But where I think 664 00:33:56,240 --> 00:34:01,080 Speaker 5: they really miss it is that he would, as Charlotte said, 665 00:34:01,120 --> 00:34:04,800 Speaker 5: no telling what he might give, you know, to have 666 00:34:04,840 --> 00:34:08,080 Speaker 5: a super Bowl. And I don't even think it's close. 667 00:34:08,160 --> 00:34:14,200 Speaker 5: And he never would compromise, you know, making the franchise more, 668 00:34:15,280 --> 00:34:19,839 Speaker 5: you know, economically stronger. If he could give that up 669 00:34:20,680 --> 00:34:22,880 Speaker 5: for one of these big super Bowls, there's no question 670 00:34:22,960 --> 00:34:25,360 Speaker 5: in my mind he'd do it. And I just I 671 00:34:25,400 --> 00:34:27,680 Speaker 5: think that's where you know, no matter what you say, 672 00:34:27,800 --> 00:34:30,000 Speaker 5: until you get it done, you gotta you know, there's 673 00:34:30,040 --> 00:34:32,440 Speaker 5: always going to be a question mark. But you know, 674 00:34:32,520 --> 00:34:34,640 Speaker 5: that's where I would say people have it wrong that 675 00:34:34,719 --> 00:34:39,520 Speaker 5: he doesn't have business and franchise value ahead of winning. 676 00:34:39,600 --> 00:34:40,439 Speaker 6: That's just not right. 677 00:34:41,480 --> 00:34:44,200 Speaker 4: I mean, I think that's that's the beauty of this game. 678 00:34:44,400 --> 00:34:48,480 Speaker 4: That's the beauty of the NFL. It's hard if it's 679 00:34:48,560 --> 00:34:55,680 Speaker 4: not a parent that this organization, with him leading the way, 680 00:34:55,960 --> 00:34:59,960 Speaker 4: trying to do everything humanly possible to put a champion 681 00:35:00,360 --> 00:35:02,239 Speaker 4: team on that field and go win a super Bowl. 682 00:35:02,280 --> 00:35:05,520 Speaker 4: It's what is thought about daily. It's what every move, 683 00:35:06,080 --> 00:35:08,960 Speaker 4: every thought process, everything that we do as an organization 684 00:35:09,400 --> 00:35:12,200 Speaker 4: and as a family. That is the goal, and that 685 00:35:12,360 --> 00:35:14,120 Speaker 4: is the energy that's put that direction. 686 00:35:14,680 --> 00:35:15,879 Speaker 6: But that's the beauty of our game. 687 00:35:16,000 --> 00:35:18,399 Speaker 4: It's hard to get that done well. 688 00:35:19,120 --> 00:35:22,120 Speaker 1: From where he was advised not to buy the Cowboys 689 00:35:22,480 --> 00:35:26,120 Speaker 1: to becoming the most successful business owner in the entire 690 00:35:26,160 --> 00:35:29,840 Speaker 1: sports world, to winning three Super Bowls in four years, 691 00:35:29,920 --> 00:35:32,480 Speaker 1: going into the Pro Football Hall of Fame, and you 692 00:35:32,520 --> 00:35:34,719 Speaker 1: all have played an integral part of all of that 693 00:35:35,000 --> 00:35:38,480 Speaker 1: and what's really just a family business. Thanks for sharing. 694 00:35:38,640 --> 00:35:39,920 Speaker 1: Thank you so many great stories. 695 00:35:39,960 --> 00:35:42,280 Speaker 6: Enjoyed it, enjoyed it as well. Thank you