1 00:00:00,040 --> 00:00:13,560 Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. Bloomberg Tech is live 2 00:00:13,600 --> 00:00:17,440 Speaker 1: from coast to coast with Caroline Hyde in New York 3 00:00:17,680 --> 00:00:19,639 Speaker 1: and Eva low In sent Francisco. 4 00:00:26,400 --> 00:00:29,280 Speaker 2: Welcome to a special edition of Bloomberg Tech Live from 5 00:00:29,320 --> 00:00:32,440 Speaker 2: Bloomberg screen Time in Los Angeles. Coming up this hour, 6 00:00:32,560 --> 00:00:34,720 Speaker 2: we're going to bring you conversations with some of the 7 00:00:34,720 --> 00:00:36,879 Speaker 2: biggest names in the entertainment industry. 8 00:00:36,960 --> 00:00:39,559 Speaker 3: We'll we're speaking with top celebrities, ed with entrepreneurs, with 9 00:00:39,680 --> 00:00:43,640 Speaker 3: leaders across this very much changing media landscape. And we 10 00:00:43,800 --> 00:00:46,800 Speaker 3: first go to the talk of the town here at 11 00:00:46,840 --> 00:00:49,560 Speaker 3: screen Time, of course, it was Jimmy Kimmel, the late 12 00:00:49,680 --> 00:00:52,320 Speaker 3: night show host, sat down on Bloomberg's Luca Shaw and 13 00:00:52,400 --> 00:00:55,680 Speaker 3: explained how he thinks his comments about the conservative activist 14 00:00:55,720 --> 00:00:58,639 Speaker 3: Charlie Kirk were mischaracterized by the political right. 15 00:00:59,040 --> 00:00:59,560 Speaker 4: Take a listen. 16 00:01:01,600 --> 00:01:04,200 Speaker 5: I didn't think there was a big problem, I you know, 17 00:01:04,280 --> 00:01:07,800 Speaker 5: I just saw it as distortion on the part of 18 00:01:08,560 --> 00:01:11,160 Speaker 5: some of the right wing media networks. 19 00:01:10,720 --> 00:01:13,479 Speaker 6: And I was I aimed to correct it. 20 00:01:14,720 --> 00:01:17,759 Speaker 5: I have problems like all the time, and it's kind 21 00:01:17,760 --> 00:01:20,880 Speaker 5: of funny because sometimes you think, oh, this is not 22 00:01:21,000 --> 00:01:23,560 Speaker 5: a problem, and then it turns into a big problem. 23 00:01:23,640 --> 00:01:25,639 Speaker 6: And then sometimes it goes the other. 24 00:01:25,520 --> 00:01:27,119 Speaker 5: Way where you think like, oh, oh, this is gonna 25 00:01:27,120 --> 00:01:28,720 Speaker 5: be a problem nobody really notices. 26 00:01:28,920 --> 00:01:31,520 Speaker 7: And so at what point did you realize this was 27 00:01:31,560 --> 00:01:32,200 Speaker 7: a problem? 28 00:01:32,560 --> 00:01:38,240 Speaker 5: I think when when they pulled the show off the air, Well, 29 00:01:38,240 --> 00:01:39,080 Speaker 5: that's unusual. 30 00:01:39,240 --> 00:01:42,640 Speaker 7: Yeah, And what were the conversations that Data and bobbed 31 00:01:42,680 --> 00:01:43,319 Speaker 7: that led to that. 32 00:01:46,440 --> 00:01:50,320 Speaker 5: I hate to disappoint you, but they were really good conversations. 33 00:01:50,520 --> 00:01:53,560 Speaker 6: I'm not as thinking any I mean, like really good 34 00:01:53,600 --> 00:01:55,000 Speaker 6: conversations they are. 35 00:01:55,520 --> 00:01:58,680 Speaker 5: These are people that I've known for a long time 36 00:01:58,720 --> 00:02:01,480 Speaker 5: and who I like very much much, and who were 37 00:02:02,200 --> 00:02:04,800 Speaker 5: you know, who wanted we all wanted this to work 38 00:02:04,840 --> 00:02:07,120 Speaker 5: out best. And I will tell you like I mean, 39 00:02:07,160 --> 00:02:09,560 Speaker 5: first of all, I ruined Dana's weekend. It was just 40 00:02:09,919 --> 00:02:14,360 Speaker 5: NonStop phone calls all weekend. But I don't think what 41 00:02:14,639 --> 00:02:17,119 Speaker 5: I don't think the result, which I think turned out 42 00:02:17,120 --> 00:02:21,920 Speaker 5: to be very positive, would have been as positive if 43 00:02:22,080 --> 00:02:24,880 Speaker 5: I hadn't talked to Dana as much as I did, 44 00:02:24,960 --> 00:02:28,200 Speaker 5: because it helped me think everything through, and it helped 45 00:02:28,200 --> 00:02:31,519 Speaker 5: me just kind of understand where everyone was coming from. 46 00:02:31,919 --> 00:02:35,680 Speaker 5: I can sometimes be reactionary, I can sometimes be aggressive, 47 00:02:36,200 --> 00:02:40,079 Speaker 5: and I could sometimes be unpleasant, and I think that 48 00:02:40,840 --> 00:02:45,239 Speaker 5: it helped me. Really having those days to think about 49 00:02:45,240 --> 00:02:46,600 Speaker 5: it was helpful. 50 00:02:47,000 --> 00:02:49,320 Speaker 7: Okay, I have a dumb question about this as someone 51 00:02:49,320 --> 00:02:52,000 Speaker 7: who is kind of reporting on it in real time 52 00:02:52,040 --> 00:02:54,440 Speaker 7: trying to figure out what's happening. So the show goes 53 00:02:54,520 --> 00:02:58,760 Speaker 7: up there, you have all these conversations and when you 54 00:02:58,880 --> 00:03:00,799 Speaker 7: made it or when you made a decision put the 55 00:03:00,800 --> 00:03:03,040 Speaker 7: show back on the air, as my understanding at the 56 00:03:03,080 --> 00:03:05,200 Speaker 7: time was, it still wasn't exactly clear what you were 57 00:03:05,200 --> 00:03:07,480 Speaker 7: going to say. They still hadn't resolved the issues at 58 00:03:07,520 --> 00:03:12,480 Speaker 7: the affiliates. So what do you resolve in those conversations 59 00:03:13,000 --> 00:03:15,400 Speaker 7: to know you're going back if you haven't figured out 60 00:03:15,440 --> 00:03:17,040 Speaker 7: a lot of the things that come out of it. 61 00:03:17,160 --> 00:03:19,560 Speaker 5: I think just the spirit of what I'm going to 62 00:03:19,600 --> 00:03:22,200 Speaker 5: say rather than specifically what I was going to say, 63 00:03:22,680 --> 00:03:25,320 Speaker 5: And I think that's something that we all agreed on, 64 00:03:25,560 --> 00:03:26,440 Speaker 5: and I think that. 65 00:03:29,800 --> 00:03:32,760 Speaker 6: Ultimately I wanted to kind of. 66 00:03:32,680 --> 00:03:35,960 Speaker 5: Cover every base if I could, and sometimes you can 67 00:03:36,040 --> 00:03:38,840 Speaker 5: do that and sometimes you can't do that. And it 68 00:03:38,960 --> 00:03:43,920 Speaker 5: was something really that had to come from inside me. 69 00:03:44,000 --> 00:03:47,240 Speaker 5: It had to be truthful, and I had to lay 70 00:03:47,280 --> 00:03:50,200 Speaker 5: it all out there and just be honest about what 71 00:03:50,280 --> 00:03:53,480 Speaker 5: I was feeling and what I'd experienced, and I think 72 00:03:53,520 --> 00:03:57,320 Speaker 5: I did, and I think that it probably went about 73 00:03:57,360 --> 00:03:59,840 Speaker 5: as well as it could go. I knew that it 74 00:03:59,920 --> 00:04:01,840 Speaker 5: was wasn't going to be perfect, and there were always 75 00:04:01,840 --> 00:04:04,600 Speaker 5: going to be people that didn't like it and didn't 76 00:04:04,640 --> 00:04:09,760 Speaker 5: accept it. But the important thing to me was that 77 00:04:10,000 --> 00:04:15,720 Speaker 5: I was able to explain what I was saying what 78 00:04:15,760 --> 00:04:16,840 Speaker 5: I was trying to say. 79 00:04:16,880 --> 00:04:17,760 Speaker 6: Because you felt like your. 80 00:04:17,680 --> 00:04:21,320 Speaker 7: Initial comments had been mischaracterized, I didn't feel like it 81 00:04:21,600 --> 00:04:21,960 Speaker 7: they were. 82 00:04:22,560 --> 00:04:26,520 Speaker 5: It was intentionally and I think maliciously mischaracterized. 83 00:04:26,600 --> 00:04:33,800 Speaker 2: Yeah, there was Jimmy Kimmel there with Bloombog screen time 84 00:04:33,880 --> 00:04:38,960 Speaker 2: host Lucas Shaw, who joins us now this morning. The 85 00:04:39,000 --> 00:04:40,960 Speaker 2: story around Jimmy Kimmel was one of the most read 86 00:04:40,960 --> 00:04:43,280 Speaker 2: on the Bloomberg terminal and the website, and it's being 87 00:04:43,320 --> 00:04:46,880 Speaker 2: shared across the industry. I think that's not that surprising, right, Lucas. 88 00:04:48,000 --> 00:04:50,800 Speaker 2: The headline is really straightforward. He thought that the show 89 00:04:50,920 --> 00:04:53,480 Speaker 2: was done, and in the course of what we just heard, 90 00:04:53,520 --> 00:04:57,200 Speaker 2: he explained everything that happened in the days that followed 91 00:04:57,560 --> 00:05:00,720 Speaker 2: being taken off air, confirming quite a lot of your reporting. 92 00:05:01,000 --> 00:05:02,840 Speaker 2: I just invite you to take it from there, and 93 00:05:03,279 --> 00:05:05,680 Speaker 2: the main takeaways from you from the conversation. 94 00:05:05,520 --> 00:05:09,240 Speaker 7: Well, I guess I was a little surprised on retrospect, 95 00:05:09,360 --> 00:05:13,719 Speaker 7: not shocked by how effusive his praise was for Disney, 96 00:05:14,279 --> 00:05:17,919 Speaker 7: just because in the moment, my sense from people around 97 00:05:18,000 --> 00:05:20,200 Speaker 7: him was that he was pretty pissed off at them, right, 98 00:05:20,200 --> 00:05:22,320 Speaker 7: they had taken him off the air. You heard him say, 99 00:05:22,520 --> 00:05:25,520 Speaker 7: I didn't think I did anything that wrong. My comments 100 00:05:25,520 --> 00:05:29,599 Speaker 7: got sort of weaponized by right wing media, and yet 101 00:05:29,640 --> 00:05:31,839 Speaker 7: he's had nothing but positive things to say about CEO 102 00:05:31,880 --> 00:05:34,880 Speaker 7: Bob Bieger, about Entertainment CoA chair Dana Walden. He sort 103 00:05:34,880 --> 00:05:38,880 Speaker 7: of somewhat endorsed Dana Walden to succeed Bob Biger, which 104 00:05:39,240 --> 00:05:41,000 Speaker 7: you know, I don't know that he or Dana were 105 00:05:41,000 --> 00:05:46,120 Speaker 7: expecting to happen last night. But this turn from what 106 00:05:46,200 --> 00:05:48,800 Speaker 7: could have been a really sad, ugly episode in his 107 00:05:48,880 --> 00:05:50,880 Speaker 7: career to something that has made him something. 108 00:05:50,680 --> 00:05:51,160 Speaker 6: Of a hero. 109 00:05:52,520 --> 00:05:55,080 Speaker 7: And so I you know, this was I guess a 110 00:05:55,120 --> 00:05:56,599 Speaker 7: little bit of a victory lap for him, a. 111 00:05:56,640 --> 00:05:58,679 Speaker 3: Victory lap, which then you get to the nitty gritty 112 00:05:58,720 --> 00:06:01,160 Speaker 3: of numbers, because that's what Bloomberg and you're trying to 113 00:06:01,200 --> 00:06:03,760 Speaker 3: present him that Ultimately, yes, he had record bump in 114 00:06:03,800 --> 00:06:05,880 Speaker 3: terms of numbers, but the numbers. 115 00:06:05,600 --> 00:06:08,080 Speaker 4: Haven't been great for late night television full stop. 116 00:06:08,240 --> 00:06:11,240 Speaker 3: How did he navigate what he thinks is the revenue 117 00:06:11,640 --> 00:06:13,279 Speaker 3: positive or negatives right now for him? 118 00:06:13,360 --> 00:06:15,680 Speaker 7: Well, twofold one, he was like, look, there was a 119 00:06:15,720 --> 00:06:18,680 Speaker 7: lot of reporting about how much his peer, Stephen Colbert's 120 00:06:18,680 --> 00:06:21,080 Speaker 7: show was losing. He thinks that that's wrong. He knows 121 00:06:21,120 --> 00:06:23,240 Speaker 7: how much money these shows cost to make. You know 122 00:06:23,440 --> 00:06:25,640 Speaker 7: generally how much they bring in. I think he said 123 00:06:25,720 --> 00:06:27,800 Speaker 7: last night it cost about one hundred twenty million dollars 124 00:06:27,839 --> 00:06:32,120 Speaker 7: to do one of these shows. But he also said, look, 125 00:06:32,160 --> 00:06:35,200 Speaker 7: if they were losing money, they got there. Stephen Colbert 126 00:06:35,200 --> 00:06:37,120 Speaker 7: show is going off the air. We don't know the 127 00:06:37,120 --> 00:06:39,720 Speaker 7: future of Kimmel's show. His contractor is up next year. 128 00:06:39,800 --> 00:06:42,279 Speaker 7: I think most people assume that he'll be around for 129 00:06:42,320 --> 00:06:44,240 Speaker 7: a little bit longer, and they don't want to At 130 00:06:44,279 --> 00:06:46,279 Speaker 7: a minimum, they're not going to fire him in the 131 00:06:46,279 --> 00:06:49,960 Speaker 7: same way that CBS did Colbert. But obviously, the big 132 00:06:50,040 --> 00:06:52,000 Speaker 7: challenge for late night is that there's just so much 133 00:06:52,040 --> 00:06:54,760 Speaker 7: more consumption happening online and you can't monetize it in 134 00:06:54,800 --> 00:06:55,200 Speaker 7: the same way. 135 00:06:55,440 --> 00:06:59,080 Speaker 2: That's so interesting like his insight into how the industry works, budgets, 136 00:06:59,160 --> 00:07:03,400 Speaker 2: talent costs, losses or not losses, Lucas, that's kind of 137 00:07:03,440 --> 00:07:05,479 Speaker 2: the point of the rest of the day. We have 138 00:07:05,640 --> 00:07:09,960 Speaker 2: many very high profile speakers across entertainment and media generally, 139 00:07:10,000 --> 00:07:12,600 Speaker 2: but just for you, what is your next big focus 140 00:07:12,920 --> 00:07:13,720 Speaker 2: after last night? 141 00:07:13,840 --> 00:07:16,680 Speaker 7: My first interview is David Allison, who I think is 142 00:07:17,560 --> 00:07:21,720 Speaker 7: other than Kimmel, probably the biggest interview of the conference, 143 00:07:21,800 --> 00:07:24,520 Speaker 7: just because he hasn't done a big interview since taking 144 00:07:24,560 --> 00:07:27,960 Speaker 7: over Paramounts Guidance. He seems to be in the news 145 00:07:28,000 --> 00:07:30,320 Speaker 7: every other day. He bought Barry Weiss's The Free Press. 146 00:07:30,320 --> 00:07:31,960 Speaker 7: He may or may not be trying to buy Warner 147 00:07:31,960 --> 00:07:34,400 Speaker 7: Brothers Discovery. We'll talk about both those things with him. 148 00:07:34,560 --> 00:07:37,760 Speaker 3: And you've got Warner Brothers Discovery at the table as well. 149 00:07:37,800 --> 00:07:39,840 Speaker 3: That's gonna be fascinating considering the conversation you have with 150 00:07:39,880 --> 00:07:43,080 Speaker 3: Greg Peters acosio Netflix about how ultimately he's not after 151 00:07:43,200 --> 00:07:45,880 Speaker 3: M and A WBD, That's gonna be a fascinating conversation. 152 00:07:45,960 --> 00:07:48,880 Speaker 7: Yeah, the code shares of their movie studio. I'm sure 153 00:07:48,880 --> 00:07:52,480 Speaker 7: that they will avoid talking about any big corporate matters 154 00:07:52,520 --> 00:07:55,000 Speaker 7: and kind of refer that to their leadership, but look, 155 00:07:55,280 --> 00:07:57,160 Speaker 7: they will be great to talk about the movie business with. 156 00:07:57,240 --> 00:07:59,480 Speaker 7: They have been on a real hot streak with Sinners, 157 00:08:00,520 --> 00:08:03,720 Speaker 7: with Minecraft, many other hits over the summer, Weapons and 158 00:08:03,760 --> 00:08:06,080 Speaker 7: then the new Ppa movie which probably isn't a commercial 159 00:08:06,160 --> 00:08:07,800 Speaker 7: hit but looks like an Oscar front runner. 160 00:08:08,600 --> 00:08:11,280 Speaker 2: All right, Bloombe's Lucas Shaw, who's leading our coverage here 161 00:08:11,280 --> 00:08:14,480 Speaker 2: at Bloomberg screen time in Los Angeles. Thank you very much. 162 00:08:14,480 --> 00:08:16,920 Speaker 2: But actually here on Bloomberg Tech carry so much more. 163 00:08:16,920 --> 00:08:19,000 Speaker 3: Coming up, we're going to be speaking with Catherine Meyer, 164 00:08:19,360 --> 00:08:23,080 Speaker 3: nbr CEO. Look, public media faces threats, particularly under the 165 00:08:23,080 --> 00:08:25,600 Speaker 3: Trump administration. Right now, what is the future of funding 166 00:08:25,800 --> 00:08:26,400 Speaker 3: sick with us? 167 00:08:26,440 --> 00:08:27,320 Speaker 4: This is blue bag tech. 168 00:08:40,960 --> 00:08:44,600 Speaker 8: See, that's what happens when people get activated. People got 169 00:08:44,720 --> 00:08:48,480 Speaker 8: activated and demanded did Jimmy Kimmel come back on the air? 170 00:08:48,800 --> 00:08:51,240 Speaker 8: And I think that it was a great victory. So 171 00:08:51,320 --> 00:08:54,640 Speaker 8: sometimes you know, when you're struggling and you're going through 172 00:08:54,679 --> 00:08:57,640 Speaker 8: all these changes because of the madness in DC, it's 173 00:08:57,679 --> 00:09:00,480 Speaker 8: important to realize when you do win, when you have victory, 174 00:09:00,520 --> 00:09:02,680 Speaker 8: and I think Jimmy Kimmel being back on the air 175 00:09:03,000 --> 00:09:04,079 Speaker 8: was a victory for all of. 176 00:09:04,040 --> 00:09:11,360 Speaker 3: US Los Angeles mayor there Karen Bass, reacting to Jimmy 177 00:09:11,400 --> 00:09:13,440 Speaker 3: Kimmel's return, of course, to the air after a brief 178 00:09:13,440 --> 00:09:18,160 Speaker 3: suspension of what he described as a mischaracterization. 179 00:09:17,400 --> 00:09:19,160 Speaker 4: Of his comments about Charlie Kirk. 180 00:09:19,360 --> 00:09:23,480 Speaker 3: Meanwhile, look, public broadcasting as a whole is facing new challenges. 181 00:09:23,720 --> 00:09:25,319 Speaker 4: Outlets PBS, NPR. 182 00:09:25,120 --> 00:09:27,600 Speaker 3: For example, seeing their share in federal funding cut by 183 00:09:27,600 --> 00:09:30,560 Speaker 3: Congress over the summer and raises questions about their future. 184 00:09:30,640 --> 00:09:32,760 Speaker 3: The viability at the center of the debate is MPR 185 00:09:32,800 --> 00:09:35,800 Speaker 3: CEO Katamah, who we're pleased to say not only has 186 00:09:35,840 --> 00:09:38,880 Speaker 3: just been his joining us, having already been called before 187 00:09:38,920 --> 00:09:40,600 Speaker 3: the Oversight Committee earlier this year. 188 00:09:41,280 --> 00:09:44,760 Speaker 4: Kevin, how how do you navigate this time? 189 00:09:45,040 --> 00:09:47,440 Speaker 3: How are you seeing the ability for MPR to thrive 190 00:09:47,559 --> 00:09:48,360 Speaker 3: and drive forward? 191 00:09:48,720 --> 00:09:51,360 Speaker 9: Well, there's certainly no roadmap for this moment in time. 192 00:09:51,400 --> 00:09:54,439 Speaker 9: I think this represents a step change for all public broadcasting. 193 00:09:54,480 --> 00:09:56,640 Speaker 9: It's not just here in the United States. We recognize 194 00:09:56,640 --> 00:10:00,640 Speaker 9: that public broadcasters around the world are under increase scrutiny 195 00:10:00,640 --> 00:10:03,800 Speaker 9: and pressure. The good news for us is that we 196 00:10:03,840 --> 00:10:07,400 Speaker 9: have a viable model because we've built audiences over the 197 00:10:07,400 --> 00:10:09,520 Speaker 9: fifty years we've been in existence, we have forty six 198 00:10:09,559 --> 00:10:12,080 Speaker 9: million listeners a week, and so as we look to 199 00:10:12,120 --> 00:10:14,600 Speaker 9: the future, we're looking at all, right, this is a change. 200 00:10:14,600 --> 00:10:17,120 Speaker 9: It doesn't change our public service mandate, It doesn't change 201 00:10:17,120 --> 00:10:20,000 Speaker 9: our mission and our obligation to the American public. 202 00:10:20,040 --> 00:10:21,679 Speaker 10: It just probably will change how we have to do 203 00:10:21,720 --> 00:10:22,240 Speaker 10: our work. 204 00:10:22,760 --> 00:10:24,480 Speaker 3: When you say how you do your work, does it 205 00:10:24,559 --> 00:10:26,959 Speaker 3: ultimately mean that you have to think about the resources that. 206 00:10:26,880 --> 00:10:27,840 Speaker 4: You put to work there? 207 00:10:28,400 --> 00:10:30,680 Speaker 3: Can you be as expansive in the coverage that you 208 00:10:30,720 --> 00:10:31,800 Speaker 3: have in for so many years. 209 00:10:31,840 --> 00:10:34,120 Speaker 9: It's a good question and something we're trying to figure out. 210 00:10:34,320 --> 00:10:38,280 Speaker 9: NPR received traditionally about one percent of our budget directly 211 00:10:38,280 --> 00:10:41,160 Speaker 9: from the federal government, but we have just one percent. 212 00:10:41,440 --> 00:10:42,640 Speaker 10: But we have a network of. 213 00:10:42,600 --> 00:10:45,200 Speaker 9: Around two hundred and fifty members stations which received as 214 00:10:45,240 --> 00:10:47,600 Speaker 9: much as seventy percent in rural parts of the country, 215 00:10:47,920 --> 00:10:49,480 Speaker 9: and so we're waiting to see what some of the 216 00:10:49,480 --> 00:10:51,079 Speaker 9: fallout will be for those stations. 217 00:10:51,120 --> 00:10:52,160 Speaker 10: We have projections. 218 00:10:52,200 --> 00:10:54,760 Speaker 9: We're concerned about this, and we're looking at how we 219 00:10:54,800 --> 00:10:57,680 Speaker 9: can buttress some of their work by cutting fees to 220 00:10:57,760 --> 00:11:00,440 Speaker 9: them and thinking about how to make, you know, dollars 221 00:11:00,440 --> 00:11:03,000 Speaker 9: stretch a little bit further to continue to serve local communities. 222 00:11:03,240 --> 00:11:05,000 Speaker 2: Cavin, I think there would be a lot of value 223 00:11:05,200 --> 00:11:07,120 Speaker 2: in you explaining the business model. 224 00:11:07,200 --> 00:11:08,000 Speaker 10: It is amazing. 225 00:11:08,240 --> 00:11:11,280 Speaker 2: Well, the reason I ask actually is in preparation for today, 226 00:11:11,720 --> 00:11:14,680 Speaker 2: I suddenly stopped and looked at mprs following on social 227 00:11:14,679 --> 00:11:18,280 Speaker 2: platforms for example. It's very very big. Yes, you know, 228 00:11:18,320 --> 00:11:21,199 Speaker 2: how do I consume some MPR content like on YouTube 229 00:11:21,240 --> 00:11:26,720 Speaker 2: for example, But that isn't necessarily a big, big income generator, 230 00:11:26,760 --> 00:11:27,800 Speaker 2: view is that? Is that right? 231 00:11:28,000 --> 00:11:28,160 Speaker 10: Right? 232 00:11:28,200 --> 00:11:28,280 Speaker 5: So? 233 00:11:28,280 --> 00:11:30,680 Speaker 9: I think people think of us as radio because that's 234 00:11:30,760 --> 00:11:33,200 Speaker 9: our origin, but in fact, fifty percent of our listening 235 00:11:33,280 --> 00:11:36,400 Speaker 9: comes from digital platforms. It comes through podcasts, it comes 236 00:11:36,400 --> 00:11:39,680 Speaker 9: through YouTube, it actually comes through reading online. And you 237 00:11:39,720 --> 00:11:42,280 Speaker 9: can see in our numbers that our demographics are actually 238 00:11:42,320 --> 00:11:44,840 Speaker 9: very well distributed. We've been accused of being too liberal, 239 00:11:44,880 --> 00:11:46,679 Speaker 9: but what I can tell you is that when we 240 00:11:46,679 --> 00:11:48,760 Speaker 9: look at the audience data as to who comes to us, 241 00:11:48,760 --> 00:11:52,959 Speaker 9: it's actually a very represent representative distribution of the American public. 242 00:11:53,240 --> 00:11:55,920 Speaker 9: So fifty percent of what we're doing is for digital audiences, 243 00:11:55,960 --> 00:11:58,720 Speaker 9: and fifty percent of what we're doing is for radio audiences. 244 00:11:59,040 --> 00:12:01,280 Speaker 9: On the radio side, at these roughly two hundred and 245 00:12:01,320 --> 00:12:04,839 Speaker 9: fifty members across the country. They serve ninety nine point 246 00:12:04,840 --> 00:12:07,679 Speaker 9: seven percent of the American public, So in some ways 247 00:12:07,679 --> 00:12:10,440 Speaker 9: we are one of the largest national networks. And we 248 00:12:10,520 --> 00:12:13,800 Speaker 9: have three thousand local journalists around the country who then 249 00:12:14,000 --> 00:12:17,000 Speaker 9: serve back into the network with stories that they're filing 250 00:12:17,280 --> 00:12:19,280 Speaker 9: for their local communities and for their states. 251 00:12:19,400 --> 00:12:22,520 Speaker 3: How does it make them feel when they're deemed to 252 00:12:22,600 --> 00:12:24,040 Speaker 3: be too liberal. 253 00:12:23,920 --> 00:12:25,080 Speaker 6: And how not good? 254 00:12:25,240 --> 00:12:26,120 Speaker 10: Yeah, really not good. 255 00:12:26,120 --> 00:12:29,200 Speaker 9: I mean, we have reporters who are covering tribal areas 256 00:12:29,240 --> 00:12:32,400 Speaker 9: who are primarily focused on the issues of Native American communities. 257 00:12:32,400 --> 00:12:35,240 Speaker 9: We have reporters in rural Alaska who are focusing on 258 00:12:35,280 --> 00:12:37,679 Speaker 9: the issues that their communities face. Some of the issues 259 00:12:37,720 --> 00:12:42,800 Speaker 9: around for example, fishing and access to access to the 260 00:12:43,920 --> 00:12:46,920 Speaker 9: sorry the National Wildlife Preserve and what does that mean 261 00:12:47,040 --> 00:12:51,040 Speaker 9: for economic opportunity for Alaskans. They're having nuanced conversations that 262 00:12:51,080 --> 00:12:54,120 Speaker 9: represent the full spectrum of the American debate on any 263 00:12:54,120 --> 00:12:57,199 Speaker 9: of these issues, and so to be called liberal or 264 00:12:57,280 --> 00:12:59,760 Speaker 9: to be demeaned in that way is really a misrepresentation 265 00:12:59,800 --> 00:13:00,719 Speaker 9: of the work that they do. 266 00:13:01,240 --> 00:13:03,640 Speaker 4: Nuance is a great word, you mean more of it. 267 00:13:03,720 --> 00:13:05,520 Speaker 9: Well, we try to make sure that we're hearing from 268 00:13:05,520 --> 00:13:07,640 Speaker 9: all sides of the story in every story, and that 269 00:13:07,720 --> 00:13:10,840 Speaker 9: means that we are representing sure, of course communities in 270 00:13:10,880 --> 00:13:13,280 Speaker 9: California that perhaps have one point of view, but also 271 00:13:13,280 --> 00:13:15,439 Speaker 9: communities in Indiana that have a different point of view. 272 00:13:16,120 --> 00:13:17,800 Speaker 2: You know, we talked about this as a team, and 273 00:13:18,400 --> 00:13:20,440 Speaker 2: one of our producers, Oie Thomas, brought up the idea 274 00:13:20,440 --> 00:13:22,920 Speaker 2: that there is like the NPR strategy, and then there's 275 00:13:22,960 --> 00:13:27,120 Speaker 2: what the local stations are doing on the politics side 276 00:13:27,160 --> 00:13:30,560 Speaker 2: of things. You know, how are the local stations reacting, 277 00:13:30,559 --> 00:13:33,480 Speaker 2: for example, if a lot of their listener base did 278 00:13:33,559 --> 00:13:36,400 Speaker 2: vote for President Trump, you know, with what's going on, 279 00:13:36,480 --> 00:13:39,080 Speaker 2: how are you factoring that in? But also, like in 280 00:13:39,120 --> 00:13:42,080 Speaker 2: the business model, do you end up sort of also 281 00:13:42,120 --> 00:13:45,640 Speaker 2: competing at the MPR level with the local station level 282 00:13:45,640 --> 00:13:49,880 Speaker 2: because you're trying to pursue different subscribers things like that. 283 00:13:49,920 --> 00:13:51,880 Speaker 10: Well, those are sort of two very different questions. 284 00:13:51,920 --> 00:13:54,719 Speaker 9: I mean, we aim to serve the entire spectrum of 285 00:13:54,760 --> 00:13:57,600 Speaker 9: American conversation, right, So, we had the White House Press 286 00:13:57,600 --> 00:14:00,360 Speaker 9: Secretary on just last week speaking directly to the American 287 00:14:00,400 --> 00:14:03,880 Speaker 9: public about the administrations thinking on the current government shutdown. 288 00:14:04,120 --> 00:14:06,720 Speaker 9: We invite members of both parties on all the time. 289 00:14:06,760 --> 00:14:09,800 Speaker 9: We invite independent voices on all the time. This is 290 00:14:09,840 --> 00:14:12,199 Speaker 9: important to us, but it's not just our politics coverage. 291 00:14:12,200 --> 00:14:15,240 Speaker 9: It's also coverage of American life all of the cultural 292 00:14:15,280 --> 00:14:17,719 Speaker 9: aspects that make up our differences as well. And that 293 00:14:17,840 --> 00:14:20,680 Speaker 9: is one of the flexibilities of local reporting is it 294 00:14:20,720 --> 00:14:23,680 Speaker 9: means that our station in Utah can run stories about 295 00:14:23,720 --> 00:14:26,880 Speaker 9: the local reaction to the Charlie Kirk assassination as well 296 00:14:26,920 --> 00:14:29,800 Speaker 9: as contributing to our national coverage, so that Americans all 297 00:14:29,800 --> 00:14:31,920 Speaker 9: across the country can hear from those perspects. 298 00:14:31,960 --> 00:14:35,280 Speaker 2: What is the feedback from America from the American listeners 299 00:14:35,320 --> 00:14:37,320 Speaker 2: about everything that's happened, Well. 300 00:14:37,520 --> 00:14:39,240 Speaker 10: I mean on the news, of course. 301 00:14:39,280 --> 00:14:41,800 Speaker 9: I think what we hear very consistently is that this 302 00:14:41,880 --> 00:14:45,200 Speaker 9: is a concerning time. People dislike the amount of polarization. 303 00:14:45,760 --> 00:14:47,680 Speaker 9: We do hear that our coverage and the way that 304 00:14:47,720 --> 00:14:50,680 Speaker 9: we approach things tends to bring people closer to an 305 00:14:50,760 --> 00:14:53,520 Speaker 9: understanding of their fellow Americans because we really do focus 306 00:14:53,600 --> 00:14:56,080 Speaker 9: on finding the personal story. We'd like to say that 307 00:14:56,160 --> 00:14:58,520 Speaker 9: everything that happens in America happens somewhere, and so we're 308 00:14:58,560 --> 00:15:01,040 Speaker 9: always trying to find this somewhere that that that is happening, 309 00:15:01,320 --> 00:15:04,000 Speaker 9: whether it's the implications of tariffs, or you know the 310 00:15:04,120 --> 00:15:07,080 Speaker 9: conversation that's happening around for example, Jimmy Kimmel, who you 311 00:15:07,120 --> 00:15:08,680 Speaker 9: were just recently referencing. 312 00:15:08,600 --> 00:15:11,600 Speaker 3: Listeners are so loyal you turn to them for funding. 313 00:15:11,800 --> 00:15:15,120 Speaker 3: Have you seen big billionaires, big donors wanting to step 314 00:15:15,160 --> 00:15:16,000 Speaker 3: up into this moment. 315 00:15:17,360 --> 00:15:21,000 Speaker 9: We have seen a outpouring of support, absolutely so. New 316 00:15:21,000 --> 00:15:24,160 Speaker 9: Hampshire Public Radio, for example, raised a million dollars in 317 00:15:24,200 --> 00:15:27,120 Speaker 9: response to the defunding efforts in over the course of 318 00:15:27,120 --> 00:15:30,280 Speaker 9: a short period of weeks. We really appreciative of this, 319 00:15:30,360 --> 00:15:33,119 Speaker 9: but that won't fill the gap for these rural communities 320 00:15:33,160 --> 00:15:37,120 Speaker 9: that are already sizzy economically strapped. There's a reason they 321 00:15:37,160 --> 00:15:39,640 Speaker 9: have been federally funded. We know that for sorry, we 322 00:15:39,680 --> 00:15:42,720 Speaker 9: know that twenty percent of Americans live without local news. 323 00:15:42,800 --> 00:15:43,640 Speaker 10: There's a reason for that. 324 00:15:43,680 --> 00:15:46,520 Speaker 9: The market conngnitions don't allow it, and that's where public 325 00:15:46,560 --> 00:15:49,560 Speaker 9: media has filled in the gap. So that still remains 326 00:15:49,560 --> 00:15:50,320 Speaker 9: a challenge. 327 00:15:50,360 --> 00:15:51,240 Speaker 10: We have seen a. 328 00:15:51,160 --> 00:15:53,760 Speaker 9: Lot of support, of course, across the board for public radio. 329 00:15:54,000 --> 00:15:56,080 Speaker 9: I think there were three million people who wrote into 330 00:15:56,080 --> 00:15:58,520 Speaker 9: Congress to support the to support us at the time 331 00:15:58,560 --> 00:16:01,080 Speaker 9: of defunding. But it won't be enough to fill the 332 00:16:01,080 --> 00:16:03,520 Speaker 9: one hundred and twenty million dollar gap relative to the 333 00:16:03,520 --> 00:16:04,080 Speaker 9: defending GUP. 334 00:16:04,200 --> 00:16:07,200 Speaker 3: Your own background is so fascinating, having been for stint 335 00:16:07,240 --> 00:16:10,840 Speaker 3: with the Web Summit, making huge, big events, and for 336 00:16:11,160 --> 00:16:15,040 Speaker 3: a tech community, you're on the chair of the Signal Foundation. 337 00:16:15,200 --> 00:16:16,760 Speaker 4: You're also been at Wikipedia. 338 00:16:16,840 --> 00:16:20,880 Speaker 3: I'm interested as to how in this moment of belt tightening, 339 00:16:21,120 --> 00:16:23,360 Speaker 3: your technological savvy comes into all of it. 340 00:16:23,440 --> 00:16:26,000 Speaker 9: Well, I actually think that technology is an enormous advantage 341 00:16:26,040 --> 00:16:28,360 Speaker 9: for the complex structure that you have. You asked me 342 00:16:28,360 --> 00:16:30,760 Speaker 9: about the business model earlier, and I think it's a 343 00:16:30,800 --> 00:16:32,920 Speaker 9: great lead into this. Right, there is a way in 344 00:16:32,960 --> 00:16:35,280 Speaker 9: which we could be in competition all of these local 345 00:16:35,320 --> 00:16:40,320 Speaker 9: stations seeking to now transform their work for a national audience. 346 00:16:40,680 --> 00:16:42,720 Speaker 9: Technology actually offers us the place to bring all of 347 00:16:42,760 --> 00:16:45,640 Speaker 9: that aggregate reporting together. And so if somebody is running 348 00:16:45,640 --> 00:16:48,480 Speaker 9: a really great story here in LA about a local 349 00:16:48,560 --> 00:16:51,240 Speaker 9: band that is about to go on tour, and I 350 00:16:51,280 --> 00:16:52,960 Speaker 9: reference that because music is a big part of what 351 00:16:53,000 --> 00:16:56,200 Speaker 9: we do at NPR, we now have the ability to 352 00:16:56,200 --> 00:16:59,000 Speaker 9: serve that to any audience member anywhere across the country 353 00:16:59,000 --> 00:17:00,960 Speaker 9: who might be interested in what that band is about 354 00:17:01,000 --> 00:17:02,960 Speaker 9: to do. Right, we wouldn't have been able to do 355 00:17:03,040 --> 00:17:04,320 Speaker 9: that in a previous era. 356 00:17:04,440 --> 00:17:06,080 Speaker 10: But the ability of digital. 357 00:17:05,760 --> 00:17:08,960 Speaker 9: Platforms, the affordances for us to serve audiences seamlessly. 358 00:17:09,000 --> 00:17:09,880 Speaker 10: They don't think of us as. 359 00:17:09,840 --> 00:17:12,359 Speaker 9: Our local station versus our local station. They think of 360 00:17:12,440 --> 00:17:15,040 Speaker 9: us as one public media experience, and that's really what 361 00:17:15,080 --> 00:17:15,840 Speaker 9: we're leaning into. 362 00:17:16,040 --> 00:17:18,000 Speaker 2: So, Sweden, what are you going to do differently? What 363 00:17:18,080 --> 00:17:20,000 Speaker 2: are in this environment? What are you going to change 364 00:17:20,080 --> 00:17:22,640 Speaker 2: to bring in more money that you need? 365 00:17:22,880 --> 00:17:25,959 Speaker 9: Well, certainly investing pretty heavily in the fundraising piece. I mean, 366 00:17:26,000 --> 00:17:27,880 Speaker 9: I don't think that that's dissimilar from what we've seen 367 00:17:27,920 --> 00:17:31,040 Speaker 9: in nonprofit news as a whole. We've seen tremendous success 368 00:17:31,119 --> 00:17:35,120 Speaker 9: in the nonprofit news sector and building subscriptions and building memberships. 369 00:17:35,320 --> 00:17:37,159 Speaker 9: That's an opportunity for us, and in fact, we've been 370 00:17:37,200 --> 00:17:39,000 Speaker 9: doing it for a long time. We have millions and 371 00:17:39,000 --> 00:17:41,639 Speaker 9: millions of loyal donors across the country. It's time to 372 00:17:41,640 --> 00:17:44,080 Speaker 9: bring in the next generation. You mentioned I come from Wikipedia. 373 00:17:44,080 --> 00:17:47,040 Speaker 9: We have a little experience in this right, So that's 374 00:17:47,040 --> 00:17:48,600 Speaker 9: one piece of it. I also think that it's an 375 00:17:48,600 --> 00:17:50,840 Speaker 9: opportunity for us to think about how we're doing our 376 00:17:50,880 --> 00:17:54,080 Speaker 9: news gathering and news production more effectively, and so we 377 00:17:54,119 --> 00:17:56,359 Speaker 9: have all these journalists across the country, what does it 378 00:17:56,400 --> 00:17:58,760 Speaker 9: mean to do the national editorial planning where we're really 379 00:17:58,760 --> 00:18:01,600 Speaker 9: thinking about how to elevate these conversations that are happening 380 00:18:01,640 --> 00:18:04,639 Speaker 9: around the country into the national story. And then of 381 00:18:04,680 --> 00:18:07,399 Speaker 9: course we have this great international and national reporting that 382 00:18:07,440 --> 00:18:08,600 Speaker 9: we mean to now weave. 383 00:18:08,400 --> 00:18:08,840 Speaker 6: Into the mix. 384 00:18:09,280 --> 00:18:12,040 Speaker 2: KAFR mayor MPR CEO, thank you very much for being 385 00:18:12,080 --> 00:18:15,080 Speaker 2: with us here at Blomberg screen Time. Meanwhile, Warner Music 386 00:18:15,080 --> 00:18:17,639 Speaker 2: Group is said to be in close agreement with Netflix 387 00:18:18,160 --> 00:18:20,800 Speaker 2: to create a slate of movies and documentaries based on 388 00:18:20,840 --> 00:18:24,320 Speaker 2: the record labels catalog of artists and songs. That's according 389 00:18:24,359 --> 00:18:27,720 Speaker 2: to sources. Here's what Warner Music Group CEO Robert Kilhle 390 00:18:27,840 --> 00:18:29,920 Speaker 2: said about a potential deal. 391 00:18:31,320 --> 00:18:35,719 Speaker 11: I cannot confirm anything, but but the you know, if 392 00:18:35,760 --> 00:18:39,040 Speaker 11: you step back and think about this, it makes a lot. 393 00:18:39,160 --> 00:18:46,679 Speaker 11: You know, our company has tremendous catalog Prince Madonna, Fleetwood, 394 00:18:46,720 --> 00:18:48,879 Speaker 11: Mac and it's just it just goes on and on 395 00:18:48,960 --> 00:18:53,800 Speaker 11: and on. The stories that we have are incredible and 396 00:18:53,960 --> 00:18:58,879 Speaker 11: they haven't really been topped. It more like Marvel for music. 397 00:18:59,480 --> 00:19:02,320 Speaker 11: I said, that's that's that's where we are and it 398 00:19:03,080 --> 00:19:06,720 Speaker 11: will be unlocked, and so it makes a lot of 399 00:19:06,760 --> 00:19:10,400 Speaker 11: sense for us to partner with a company that can 400 00:19:10,440 --> 00:19:13,320 Speaker 11: bring it to life all around the world. And it's 401 00:19:13,359 --> 00:19:17,040 Speaker 11: exciting both for as who are no longer with us, 402 00:19:18,520 --> 00:19:21,560 Speaker 11: but we make their estates happy and satisfied, but also 403 00:19:21,680 --> 00:19:24,280 Speaker 11: for X who are with us, who then can actually 404 00:19:24,280 --> 00:19:27,880 Speaker 11: help bring young audiences to the streaming platforms. 405 00:19:32,400 --> 00:19:36,040 Speaker 3: Robert Kinsil, Warner Music Group CEO. Then now coming up Netflix, 406 00:19:36,040 --> 00:19:39,719 Speaker 3: it's doubling down on gaining expanning its availability beyond your 407 00:19:39,720 --> 00:19:42,240 Speaker 3: phones and tablets. We're gonna have the Coco, Greg Peters, 408 00:19:42,320 --> 00:19:44,000 Speaker 3: that's next. This is a blue bag tag. 409 00:19:52,760 --> 00:19:53,800 Speaker 6: I think it's. 410 00:19:53,480 --> 00:19:58,480 Speaker 12: It's hard for any brand that has a deep, you know, 411 00:19:58,600 --> 00:20:01,560 Speaker 12: consumer sense of what are you're doing for me? Right, 412 00:20:01,800 --> 00:20:03,120 Speaker 12: and then you're like, well, I'm going to do this 413 00:20:03,320 --> 00:20:05,879 Speaker 12: as well, and you have. It takes a while to 414 00:20:06,000 --> 00:20:07,960 Speaker 12: really build up that sense. 415 00:20:07,760 --> 00:20:08,399 Speaker 6: Of what's happening. 416 00:20:08,480 --> 00:20:11,480 Speaker 12: But it's not it's not that dissimilar to let's say, 417 00:20:11,480 --> 00:20:13,639 Speaker 12: when we launched, you know, in a new country, like 418 00:20:14,359 --> 00:20:16,679 Speaker 12: you know, you went to Japan, right, So when we 419 00:20:16,720 --> 00:20:20,040 Speaker 12: started in Japan, two percent of the Japanese population had 420 00:20:20,080 --> 00:20:23,160 Speaker 12: ever heard of Netflix, so nobody knew what nobody would 421 00:20:23,240 --> 00:20:25,440 Speaker 12: nobody evenew our name much. Let's be able to tell 422 00:20:25,480 --> 00:20:27,040 Speaker 12: you what we were doing. And we're doing pay TV 423 00:20:27,160 --> 00:20:28,840 Speaker 12: service in a country that doesn't really have a great 424 00:20:28,880 --> 00:20:30,960 Speaker 12: PayTV you know operation we're doing over the internet in 425 00:20:30,960 --> 00:20:32,800 Speaker 12: a way, it was totally new, and so you you 426 00:20:32,920 --> 00:20:35,840 Speaker 12: got to every day build a little bit of like 427 00:20:35,880 --> 00:20:37,479 Speaker 12: what are we doing, who we are, what are we 428 00:20:37,560 --> 00:20:39,199 Speaker 12: you know, how are we here to serve you? So 429 00:20:39,240 --> 00:20:41,479 Speaker 12: that ten year journey, let's say, you know, just at 430 00:20:41,480 --> 00:20:44,399 Speaker 12: the tenth universary in Japan. You know, tremendous progress over 431 00:20:44,480 --> 00:20:46,240 Speaker 12: ten years, but it took us a long time. And 432 00:20:46,280 --> 00:20:49,199 Speaker 12: I think you know, the gaming situation is not dissimilar 433 00:20:49,240 --> 00:20:49,560 Speaker 12: to that. 434 00:20:50,119 --> 00:20:52,520 Speaker 7: How much is it an impediment that for the most 435 00:20:52,560 --> 00:20:55,600 Speaker 7: part now you can only play it on on your phone? 436 00:20:55,960 --> 00:20:59,480 Speaker 12: Well, I would say, you know the phone is that 437 00:20:59,600 --> 00:21:03,320 Speaker 12: what's great about it is it's a well developed gaming ecosystem, right, 438 00:21:03,400 --> 00:21:06,600 Speaker 12: so you know, folks notifying games there. But it's also 439 00:21:06,680 --> 00:21:10,280 Speaker 12: a highly competitive gaming ecosystem. 440 00:21:09,720 --> 00:21:10,480 Speaker 6: So it's developed. 441 00:21:10,520 --> 00:21:12,600 Speaker 12: This gives you both that upside and the downside. But 442 00:21:12,640 --> 00:21:15,720 Speaker 12: what's exciting is that now we are moving beyond the 443 00:21:15,760 --> 00:21:18,200 Speaker 12: phone to the TV. So I mentioned like one of 444 00:21:18,240 --> 00:21:19,639 Speaker 12: the big game areas we're going after. One of the 445 00:21:19,680 --> 00:21:22,280 Speaker 12: big gaming areas we're going after now is you know, 446 00:21:22,560 --> 00:21:25,840 Speaker 12: social gaming experiences that will show up on your TV. 447 00:21:26,080 --> 00:21:29,520 Speaker 12: So we are now announcing, we're announced here actually that 448 00:21:29,560 --> 00:21:31,520 Speaker 12: we're going to have these social party games, a pack 449 00:21:31,560 --> 00:21:34,000 Speaker 12: of social party games that you can play on your 450 00:21:34,040 --> 00:21:37,080 Speaker 12: TV with your phone as the controller. And it's things 451 00:21:37,119 --> 00:21:40,000 Speaker 12: like you know, recognizable games like Boggle. You got Pictionary, 452 00:21:40,040 --> 00:21:43,360 Speaker 12: We've got a Lego party game, We've got Tetris, We've 453 00:21:43,400 --> 00:21:46,560 Speaker 12: got like a Mafia style Who've done it? This is 454 00:21:46,680 --> 00:21:50,720 Speaker 12: This is me and our CTO Elizabeth playing Boggle here, 455 00:21:50,760 --> 00:21:54,879 Speaker 12: which is it's we're two very competitive people, so it 456 00:21:55,240 --> 00:21:56,520 Speaker 12: got pretty ugly. 457 00:21:56,680 --> 00:21:59,800 Speaker 6: Who I'm not going to say that means he lost? 458 00:22:01,040 --> 00:22:03,240 Speaker 6: Oh does it? When she watched the video? My friend, 459 00:22:04,920 --> 00:22:06,159 Speaker 6: you triggered my competitors. 460 00:22:07,880 --> 00:22:09,560 Speaker 12: But this is again, this is you know, so it's 461 00:22:09,560 --> 00:22:11,840 Speaker 12: your phone, which is an incredible device, and there's all 462 00:22:11,840 --> 00:22:13,000 Speaker 12: sorts of things that you're going to be able to 463 00:22:13,000 --> 00:22:15,679 Speaker 12: do on your phone that you can't do on a 464 00:22:15,720 --> 00:22:19,560 Speaker 12: normal controller, like touchscreen. And this is us basically picking 465 00:22:19,600 --> 00:22:22,240 Speaker 12: our words on that, and it's you know, it's dead 466 00:22:22,280 --> 00:22:25,879 Speaker 12: simple to use it's intuitive, and then this is you know, 467 00:22:26,040 --> 00:22:29,200 Speaker 12: us on the earliest days of how we actually can 468 00:22:29,320 --> 00:22:31,439 Speaker 12: use that and if we you know, basically are going 469 00:22:31,480 --> 00:22:33,399 Speaker 12: to like unleash this with a bunch of creators and 470 00:22:33,440 --> 00:22:35,879 Speaker 12: they're going to go figure out stuff that we didn't 471 00:22:35,920 --> 00:22:40,640 Speaker 12: even imagine that they can do with that interactivity. 472 00:22:42,920 --> 00:22:46,600 Speaker 2: That was Netflix co CEO Greg peters Key conversations Coming 473 00:22:46,680 --> 00:22:50,480 Speaker 2: up Gaming with Twitch CEO Dan Clancy, Unice Lee of 474 00:22:50,640 --> 00:22:53,159 Speaker 2: Scope Ly. One of the top streamers out there is 475 00:22:53,200 --> 00:22:56,320 Speaker 2: Poke Maine. So much more from Los Angeles and Bloomberg 476 00:22:56,400 --> 00:23:11,000 Speaker 2: screen Time. This is Bloomberg Tech. Welcome back to a 477 00:23:11,040 --> 00:23:13,920 Speaker 2: special edition of Bloomberg Tech. We're live from Bloomberg screen 478 00:23:14,000 --> 00:23:18,560 Speaker 2: Time in Los Angeles. Amazon streaming platform Twitch is growing 479 00:23:18,640 --> 00:23:21,679 Speaker 2: online stars by the minute. It's averaging more than one 480 00:23:21,760 --> 00:23:25,639 Speaker 2: hundred and five million monthly visitors globally. And here to 481 00:23:25,680 --> 00:23:28,560 Speaker 2: discuss the current state but also the future state of 482 00:23:28,640 --> 00:23:32,640 Speaker 2: the live streaming business model is Twitch CEO Dan Clancy. 483 00:23:32,920 --> 00:23:33,800 Speaker 13: Thank you for having me. 484 00:23:33,840 --> 00:23:34,600 Speaker 6: It's great to be here. 485 00:23:34,640 --> 00:23:38,960 Speaker 2: So Twitch is such an interesting thing, an entity. There 486 00:23:38,960 --> 00:23:40,919 Speaker 2: are loads of people out there that aren't familiar with it, 487 00:23:40,920 --> 00:23:43,000 Speaker 2: and actually, I thought the most sensible place to start 488 00:23:43,040 --> 00:23:45,479 Speaker 2: is like, can you just explain what Twitch is, how 489 00:23:45,480 --> 00:23:46,200 Speaker 2: it works. 490 00:23:46,160 --> 00:23:50,480 Speaker 13: Hopefully for those so simple space. Twitch the live streaming 491 00:23:50,480 --> 00:23:53,199 Speaker 13: platform where people go live. Okay, and so if you 492 00:23:53,240 --> 00:23:56,320 Speaker 13: say it's a live version of YouTube or something like that. 493 00:23:56,560 --> 00:23:58,960 Speaker 13: But the thing that really makes Twitch unique in the 494 00:23:59,680 --> 00:24:02,399 Speaker 13: kind of a need that it meets in people is 495 00:24:03,520 --> 00:24:05,679 Speaker 13: as human beings, we are all yearning for community. And 496 00:24:05,680 --> 00:24:08,120 Speaker 13: what happens on Twitch is people go live and they 497 00:24:08,119 --> 00:24:11,240 Speaker 13: basically share their lives. They let people into their living room, 498 00:24:11,560 --> 00:24:13,960 Speaker 13: They go out in the world, and they explore, they gain, 499 00:24:14,440 --> 00:24:17,600 Speaker 13: and then what they do is very authentically engage with 500 00:24:17,600 --> 00:24:20,080 Speaker 13: those people that are watching. And since people spend a 501 00:24:20,119 --> 00:24:23,840 Speaker 13: fair amount of time watching these people, a community forms 502 00:24:23,880 --> 00:24:27,239 Speaker 13: between the folks that are watching, and I think that 503 00:24:27,400 --> 00:24:30,080 Speaker 13: is really the magic of Twitch and which distinguishes Twitch 504 00:24:30,320 --> 00:24:32,840 Speaker 13: from many other platforms that have live streaming. The phrase 505 00:24:32,880 --> 00:24:36,320 Speaker 13: I use is we're community centric live streaming because people 506 00:24:36,359 --> 00:24:37,600 Speaker 13: find a place where they belong. 507 00:24:37,760 --> 00:24:40,200 Speaker 2: So the simple origin was like people would be playing 508 00:24:40,280 --> 00:24:42,920 Speaker 2: video games in simple terms, and they would be filming 509 00:24:42,960 --> 00:24:45,879 Speaker 2: and streaming themselves playing this game, sometimes with others. But 510 00:24:45,960 --> 00:24:49,919 Speaker 2: it's kind of evolved into a much broader set of content, 511 00:24:50,400 --> 00:24:53,679 Speaker 2: IRL or just chatting is the things that you know 512 00:24:53,720 --> 00:24:56,840 Speaker 2: I'm following on the platform. Is there a still a 513 00:24:56,880 --> 00:25:00,280 Speaker 2: heavy proportion of activity that's gaming related or is it 514 00:25:00,320 --> 00:25:01,360 Speaker 2: now much more diverse? 515 00:25:01,480 --> 00:25:02,480 Speaker 6: Well, it's very diverse. 516 00:25:02,560 --> 00:25:05,600 Speaker 13: And the interesting story is even before Twitch, Twitch started 517 00:25:05,640 --> 00:25:09,200 Speaker 13: as justin TV, and in justin TV it was life casting, 518 00:25:09,400 --> 00:25:12,040 Speaker 13: so in fact it wasn't about gaming, okay, and then 519 00:25:12,119 --> 00:25:15,120 Speaker 13: Twitch life life casting is what they called it back then, 520 00:25:15,160 --> 00:25:20,000 Speaker 13: where you were just casting your life, and then Twitch 521 00:25:20,080 --> 00:25:22,400 Speaker 13: pivoted and focused on gaming and that's when it really 522 00:25:22,440 --> 00:25:25,040 Speaker 13: took off. And now it's kind of come full circle 523 00:25:25,200 --> 00:25:27,320 Speaker 13: because while gaming is still a big part of Twitch 524 00:25:27,320 --> 00:25:29,560 Speaker 13: and will always be a big part of Twitch, more 525 00:25:29,640 --> 00:25:32,760 Speaker 13: and more creators are out there just doing all sorts 526 00:25:32,800 --> 00:25:34,880 Speaker 13: of things you said, IRL, which is in real life, 527 00:25:34,920 --> 00:25:37,240 Speaker 13: which means you go out on the streets, you go 528 00:25:37,400 --> 00:25:38,240 Speaker 13: climbing a mountain. 529 00:25:38,280 --> 00:25:41,200 Speaker 2: I've watched you stream from a water slide in a doughnut. 530 00:25:41,720 --> 00:25:43,199 Speaker 2: Yes necessary ver. 531 00:25:43,920 --> 00:25:46,760 Speaker 6: Ir, that's IRL. It's in real life. 532 00:25:46,920 --> 00:25:50,359 Speaker 3: DJ Cancy, I think is who you're streaming as I'm 533 00:25:50,440 --> 00:25:53,040 Speaker 3: interested though it does such a great job on the 534 00:25:53,080 --> 00:25:55,120 Speaker 3: show reminding us of the sheer scale in the power 535 00:25:55,119 --> 00:25:56,040 Speaker 3: of numbers of gaming. 536 00:25:56,040 --> 00:25:57,160 Speaker 4: When we think about big. 537 00:25:57,000 --> 00:25:59,280 Speaker 3: Movie hits, it pales into comparison. 538 00:25:58,880 --> 00:26:01,520 Speaker 4: Of the amount of money face versus video games. 539 00:26:02,000 --> 00:26:05,840 Speaker 3: What amazes me is how much the content creators are 540 00:26:05,840 --> 00:26:09,119 Speaker 3: winning in terms of content. They are getting one hundred 541 00:26:09,200 --> 00:26:12,840 Speaker 3: million dollar contracts to jump from you to Kick, or 542 00:26:12,840 --> 00:26:16,240 Speaker 3: from Kick to you or to YouTube more than Lebron 543 00:26:16,320 --> 00:26:19,360 Speaker 3: James's earning. Can you go to actually who your competition 544 00:26:19,440 --> 00:26:21,440 Speaker 3: therefore is and how you fight for that content in 545 00:26:21,480 --> 00:26:21,920 Speaker 3: this moment? 546 00:26:22,040 --> 00:26:24,000 Speaker 13: Yeah, the way I look at it asally, we're fairly 547 00:26:24,119 --> 00:26:25,960 Speaker 13: unique in this space, and I don't focus on the 548 00:26:25,960 --> 00:26:29,879 Speaker 13: competition because as a live streaming platform at our scale, 549 00:26:29,920 --> 00:26:32,360 Speaker 13: they're smaller ones. But you know, really, when we think 550 00:26:32,359 --> 00:26:34,880 Speaker 13: of the social media space, you have YouTube, you have TikTok, 551 00:26:34,920 --> 00:26:37,760 Speaker 13: you have Instagram, but Twitch is really the only one 552 00:26:37,960 --> 00:26:41,720 Speaker 13: that solely focuses on this community centric live streaming experience. 553 00:26:41,960 --> 00:26:44,719 Speaker 13: And the way I describe it sometimes is we actually 554 00:26:44,760 --> 00:26:47,320 Speaker 13: are a long form platform and that people sit there 555 00:26:47,359 --> 00:26:50,240 Speaker 13: and watch for one hour two hours. So in that sense, 556 00:26:50,280 --> 00:26:53,600 Speaker 13: we're like Prime Video and Netflix, but we're social, so 557 00:26:53,640 --> 00:26:55,600 Speaker 13: we're sort of right in the middle of what i'll 558 00:26:55,640 --> 00:26:59,600 Speaker 13: call the streaming platforms and the social media platforms were 559 00:26:59,680 --> 00:27:01,919 Speaker 13: really long form social media playfe you're. 560 00:27:01,760 --> 00:27:03,240 Speaker 3: Also, dare I say, right in the middle of the 561 00:27:03,280 --> 00:27:05,720 Speaker 3: culture wars, and I'm just really interested as to how 562 00:27:05,800 --> 00:27:10,040 Speaker 3: you navigate that in leadership when people are bringing them 563 00:27:10,080 --> 00:27:12,760 Speaker 3: into their homes in a more intimate setting and feel 564 00:27:12,760 --> 00:27:14,640 Speaker 3: that they can share anything that they feel, but that 565 00:27:14,800 --> 00:27:16,639 Speaker 3: then can blow up in many different ways. 566 00:27:16,800 --> 00:27:19,240 Speaker 13: Yeah, So, first of all, it's very important that we 567 00:27:19,280 --> 00:27:21,040 Speaker 13: take it very seriously in terms of having a set 568 00:27:21,080 --> 00:27:23,359 Speaker 13: of guidelines and it's appropriate on Twitch and what's not, 569 00:27:24,640 --> 00:27:26,760 Speaker 13: And so we spend a lot of time thinking about 570 00:27:26,760 --> 00:27:29,199 Speaker 13: that and letting our creators do what they need to 571 00:27:29,200 --> 00:27:30,200 Speaker 13: do to protect themselves. 572 00:27:30,240 --> 00:27:31,800 Speaker 4: And you kick them off too if we take them 573 00:27:31,840 --> 00:27:32,160 Speaker 4: off if. 574 00:27:32,080 --> 00:27:34,800 Speaker 13: They're not adhering to them. That's really important for our platform. 575 00:27:35,080 --> 00:27:37,159 Speaker 13: But really what it is is that's just one of 576 00:27:37,160 --> 00:27:38,920 Speaker 13: the things you have to deal with if you want 577 00:27:38,960 --> 00:27:42,480 Speaker 13: to get that authenticity. Because this key difference between Twitch 578 00:27:42,520 --> 00:27:46,560 Speaker 13: and many other short form platforms. If you're just making 579 00:27:47,520 --> 00:27:50,160 Speaker 13: a short clip, you can put on a mask. When 580 00:27:50,160 --> 00:27:52,439 Speaker 13: you're live streaming, you can't put on a mask. And 581 00:27:52,520 --> 00:27:56,920 Speaker 13: one thing that's been leading a lot of celebrities, entertainers 582 00:27:57,000 --> 00:28:00,000 Speaker 13: athletes influence all sorts of people now to live streaming 583 00:28:00,520 --> 00:28:04,199 Speaker 13: is they want that authentic, honest connection with their fans 584 00:28:04,520 --> 00:28:06,160 Speaker 13: and turn those fans into community. 585 00:28:06,320 --> 00:28:08,679 Speaker 2: Dan, sorry to interrupt him. Let's bring up the Gavin 586 00:28:08,720 --> 00:28:11,240 Speaker 2: Newsom session then and just play a little bit of 587 00:28:11,280 --> 00:28:15,520 Speaker 2: it if we can. There's some sound associated with it, Dan, 588 00:28:15,560 --> 00:28:18,640 Speaker 2: But in very simple terms, Gavin Newsome went on the. 589 00:28:18,600 --> 00:28:21,359 Speaker 6: Twitch ocasion and not providing due process. 590 00:28:21,160 --> 00:28:23,720 Speaker 2: Went on the Twitch platform. And my understanding is that 591 00:28:23,760 --> 00:28:26,720 Speaker 2: you know, he was engaging with one of his children's 592 00:28:26,760 --> 00:28:30,440 Speaker 2: favorite content creators, that that's the governor of California using 593 00:28:30,480 --> 00:28:34,400 Speaker 2: Twitch to communicate. Just explain how you feel about that. 594 00:28:34,600 --> 00:28:36,320 Speaker 13: Yeah, the way I think of it, what he's doing 595 00:28:36,600 --> 00:28:42,080 Speaker 13: is he's he's just authentically interacting with you know, those 596 00:28:42,120 --> 00:28:44,320 Speaker 13: people that may have an interest in him, Right, And 597 00:28:44,400 --> 00:28:46,360 Speaker 13: I do that myself. I stream and have a great 598 00:28:46,360 --> 00:28:48,760 Speaker 13: time doing it. And when you do it, you realize 599 00:28:48,800 --> 00:28:53,080 Speaker 13: there's like there's something really special about having that impact 600 00:28:53,160 --> 00:28:56,880 Speaker 13: on people and having that feedback, that visceral feeling of 601 00:28:57,080 --> 00:28:58,600 Speaker 13: you know, when I when I stream, I'll play the 602 00:28:58,600 --> 00:29:00,600 Speaker 13: piano and sing and they'll say, oh, I love that song, 603 00:29:00,920 --> 00:29:03,640 Speaker 13: and it really kind of makes it's very different than 604 00:29:03,720 --> 00:29:06,760 Speaker 13: just looking at metrics like you do on other social media. 605 00:29:06,840 --> 00:29:10,000 Speaker 2: You've been really clear there are guidelines for the content creators, 606 00:29:10,320 --> 00:29:13,160 Speaker 2: there are guidelines for the viewers in how they interact. 607 00:29:13,600 --> 00:29:15,960 Speaker 2: But Twitch is one of a number of platforms that 608 00:29:16,120 --> 00:29:19,000 Speaker 2: is caught up in a wider discussion about people that 609 00:29:19,080 --> 00:29:23,440 Speaker 2: want to talk politics or even in the context of radicalization. 610 00:29:24,240 --> 00:29:27,120 Speaker 2: Just give us your sort of blanket policy and approach 611 00:29:27,520 --> 00:29:30,840 Speaker 2: to managing that environment on the Twitch platform, please, because 612 00:29:30,880 --> 00:29:34,120 Speaker 2: DC is paying attention not just to Twitch. I get that, 613 00:29:34,160 --> 00:29:35,719 Speaker 2: but it is important. 614 00:29:35,840 --> 00:29:38,520 Speaker 13: Well, let'shol I'd say, like, first of all, our policy 615 00:29:38,760 --> 00:29:42,080 Speaker 13: is you know, you could freely express your views. It's 616 00:29:42,160 --> 00:29:44,360 Speaker 13: how you say it that's important. That you should not 617 00:29:44,480 --> 00:29:48,600 Speaker 13: be attacking and hate and harassment is not allowed on 618 00:29:48,640 --> 00:29:51,240 Speaker 13: our platform, and we're very clear about that. But we 619 00:29:51,360 --> 00:29:52,440 Speaker 13: understand that people are going to. 620 00:29:52,360 --> 00:29:54,360 Speaker 2: Expect super quick who adjudicates that. 621 00:29:54,840 --> 00:29:58,080 Speaker 13: We have both automated techniques and we have a large 622 00:29:58,120 --> 00:30:01,360 Speaker 13: group of people that work when or something's reported to 623 00:30:01,520 --> 00:30:03,479 Speaker 13: then analyze it and see if you could hear star 624 00:30:03,480 --> 00:30:06,240 Speaker 13: our community guidelines, and then if there's a violation, we 625 00:30:06,280 --> 00:30:07,320 Speaker 13: take an enforcement action. 626 00:30:07,920 --> 00:30:09,600 Speaker 3: What's so great as you two are going to be 627 00:30:09,600 --> 00:30:12,600 Speaker 3: on stage together a little bit later. Twitch CEO Dan Clancy, 628 00:30:12,720 --> 00:30:14,440 Speaker 3: We so thank you for your time with us on 629 00:30:14,480 --> 00:30:16,840 Speaker 3: the show as well. Now coming up, we're going to 630 00:30:16,880 --> 00:30:20,000 Speaker 3: be speaking with Scopely COO Unis Lee about the growth 631 00:30:20,040 --> 00:30:22,000 Speaker 3: and competition in the mobile gaming industry. 632 00:30:22,400 --> 00:30:41,040 Speaker 4: It's a bloomberg tech in the realm of mobile gaming. 633 00:30:41,440 --> 00:30:44,880 Speaker 3: There are a few key players increasingly dominating the space. 634 00:30:44,960 --> 00:30:46,040 Speaker 4: One of those is Scopey. 635 00:30:46,080 --> 00:30:49,280 Speaker 3: It's the publisher behind Marvel Strikeforce, Yacht See with Buddies, 636 00:30:49,320 --> 00:30:53,200 Speaker 3: Pokemon Goo, my kid's favorite. Scope Ye Chief operating Officer 637 00:30:53,280 --> 00:30:57,360 Speaker 3: Unis Lee joins us now and we see. 638 00:30:57,120 --> 00:30:58,880 Speaker 4: That ip and it stands out. 639 00:30:58,760 --> 00:31:02,760 Speaker 3: So much units competition is really building. How do you 640 00:31:02,880 --> 00:31:06,800 Speaker 3: see that as a really helping you focus on the 641 00:31:06,840 --> 00:31:10,240 Speaker 3: business scale the business, but also drive off those competitives. 642 00:31:10,400 --> 00:31:14,080 Speaker 14: Sure, I mean it's always great to have competition because 643 00:31:14,120 --> 00:31:19,320 Speaker 14: it only fuels that drive to innovate and to exceed expectations. 644 00:31:19,360 --> 00:31:22,440 Speaker 14: For us, we welcome all of it. I think Scopely 645 00:31:22,520 --> 00:31:26,400 Speaker 14: in particular is always focused on a community first approach, 646 00:31:26,440 --> 00:31:29,040 Speaker 14: and so the games that we're building, we think about 647 00:31:29,040 --> 00:31:33,480 Speaker 14: how are we creating these highly social, engaging experiences, And 648 00:31:33,520 --> 00:31:35,720 Speaker 14: I think that's what sets us apart ultimately, because we 649 00:31:35,760 --> 00:31:37,640 Speaker 14: always start from that core premise and. 650 00:31:37,600 --> 00:31:40,640 Speaker 3: That highly social engagement drives revenue. I'm assuming just talk 651 00:31:40,680 --> 00:31:41,560 Speaker 3: us through the business model. 652 00:31:41,720 --> 00:31:45,600 Speaker 14: Sure, I mean it's pretty astounding. Last year we achieved 653 00:31:45,680 --> 00:31:48,080 Speaker 14: over ten billion dollars in lifetime revenue. 654 00:31:48,760 --> 00:31:49,960 Speaker 10: We're really excited about that. 655 00:31:50,040 --> 00:31:54,560 Speaker 14: We have five hundred million plus daily active users touching 656 00:31:54,600 --> 00:31:58,120 Speaker 14: our games in the last twelve months. There's just amazing 657 00:31:58,160 --> 00:32:01,960 Speaker 14: things happening, and we're so about adding Pokemon Go to 658 00:32:02,080 --> 00:32:05,640 Speaker 14: our stable or amazing portfolio of games. They continue to 659 00:32:05,680 --> 00:32:08,920 Speaker 14: grow and reach new players every day, and so yeah, 660 00:32:08,960 --> 00:32:09,840 Speaker 14: it's pretty amazing. 661 00:32:10,360 --> 00:32:12,360 Speaker 2: Unis HERI blombog screen time. There's been a lot of 662 00:32:12,400 --> 00:32:14,840 Speaker 2: industry news. I wondered if we could run through some 663 00:32:14,960 --> 00:32:19,040 Speaker 2: of it. So like last night, Netflix to me basically 664 00:32:19,120 --> 00:32:24,520 Speaker 2: demoed a technology that costs a mobile game from your 665 00:32:24,560 --> 00:32:27,600 Speaker 2: phone to your TV screen. As a hardcore gamer in 666 00:32:27,680 --> 00:32:30,880 Speaker 2: many different domains and formats, wasn't blown away by that? 667 00:32:31,560 --> 00:32:34,120 Speaker 2: What do you make of that concept and idea. I mean, 668 00:32:34,240 --> 00:32:37,080 Speaker 2: it's a mobile game cost to the television. 669 00:32:37,320 --> 00:32:40,920 Speaker 14: I'm also a hardcore gamer, so I feel you. I think, 670 00:32:40,920 --> 00:32:43,280 Speaker 14: at the end of the day, we're trying to create 671 00:32:43,320 --> 00:32:48,200 Speaker 14: again highly social, engaging experiences, and for our scope, Lee, 672 00:32:48,280 --> 00:32:50,840 Speaker 14: it's about trying to be on the different mediums where 673 00:32:50,840 --> 00:32:53,600 Speaker 14: our players want to be, and even bringing our community 674 00:32:53,640 --> 00:32:56,479 Speaker 14: together in real life as we have with the Go Fest, 675 00:32:56,520 --> 00:33:01,960 Speaker 14: which is for Pokemon Go community. For us, we're just look, 676 00:33:02,000 --> 00:33:03,960 Speaker 14: we're going to always keep an eye on where people 677 00:33:04,000 --> 00:33:06,440 Speaker 14: are playing, how they want to engage with our content, 678 00:33:06,560 --> 00:33:08,800 Speaker 14: and try to serve that up to our community. 679 00:33:08,920 --> 00:33:12,960 Speaker 2: The industry has seen seismic shifts in the last two years. 680 00:33:13,000 --> 00:33:17,000 Speaker 2: I think that's a completely fair statement. You have some 681 00:33:17,680 --> 00:33:21,560 Speaker 2: financial relationship with this with Saudi through various you know, 682 00:33:21,720 --> 00:33:24,680 Speaker 2: investments that they've made. The biggest, most recent use is 683 00:33:24,920 --> 00:33:29,640 Speaker 2: the take private of Electronic Arts. My question is very simple. 684 00:33:29,960 --> 00:33:34,240 Speaker 2: Have you had discussions about cooperating with EA? You know, 685 00:33:34,320 --> 00:33:37,640 Speaker 2: you are very strong and mobile gaming. EA is not 686 00:33:37,680 --> 00:33:39,000 Speaker 2: so strong in mobile gaming. 687 00:33:40,240 --> 00:33:42,320 Speaker 14: Are We have so much respect for what EA has 688 00:33:42,360 --> 00:33:45,440 Speaker 14: been able to do and the amazing you know, brands 689 00:33:45,440 --> 00:33:47,920 Speaker 14: and ips that they've built, so we have we've come 690 00:33:47,960 --> 00:33:51,920 Speaker 14: from that place first. Right now, we're not in specific discussions, 691 00:33:51,920 --> 00:33:55,280 Speaker 14: but post deal, if those opportunities arrive, we're definitely open 692 00:33:55,360 --> 00:33:56,120 Speaker 14: to discussions. 693 00:33:56,120 --> 00:33:59,280 Speaker 3: For sure, and we think about ultimately where you've come 694 00:33:59,320 --> 00:34:01,080 Speaker 3: from the fact that you you were busy over an 695 00:34:01,120 --> 00:34:02,560 Speaker 3: activision with Call of Duty. 696 00:34:02,600 --> 00:34:04,840 Speaker 4: You are someone who calls yourself a hardcore gamer. 697 00:34:05,800 --> 00:34:07,720 Speaker 3: Where do you think the balance shifts in terms of 698 00:34:07,760 --> 00:34:09,160 Speaker 3: mobile versus console? 699 00:34:09,520 --> 00:34:11,320 Speaker 4: How do you see that continuing to evolve? 700 00:34:11,600 --> 00:34:15,920 Speaker 14: Honestly, I think our community, our players want to access 701 00:34:15,920 --> 00:34:18,799 Speaker 14: our content in different ways and it's not this huge 702 00:34:18,840 --> 00:34:21,560 Speaker 14: battle so much. But again, as I mentioned earlier, it's 703 00:34:21,560 --> 00:34:24,480 Speaker 14: about serving our community where they want to engage with 704 00:34:24,480 --> 00:34:26,879 Speaker 14: our content, where they want to play, and I think 705 00:34:26,920 --> 00:34:29,200 Speaker 14: there's a place for all of it. We are also 706 00:34:29,400 --> 00:34:31,480 Speaker 14: we have several things which you can't talk about that 707 00:34:31,520 --> 00:34:34,560 Speaker 14: in development that are a cross platform in across platforms 708 00:34:34,600 --> 00:34:36,040 Speaker 14: you may not expect from scopeing. 709 00:34:36,520 --> 00:34:39,399 Speaker 3: Okay, keep us tuned on that respect, but we can 710 00:34:39,400 --> 00:34:40,760 Speaker 3: go global with you because you're. 711 00:34:40,600 --> 00:34:42,839 Speaker 4: A woman who is international, very core. 712 00:34:42,880 --> 00:34:45,480 Speaker 3: You've spin in London, you studied in Asia, and I'm 713 00:34:45,480 --> 00:34:48,800 Speaker 3: thinking about how things change from global aera to global 714 00:34:49,040 --> 00:34:51,920 Speaker 3: Pokemon go inherently for us a very Japanese bit of 715 00:34:51,920 --> 00:34:54,120 Speaker 3: IP that has become a typular global phenomenon. 716 00:34:54,200 --> 00:34:57,200 Speaker 14: Yes, absolutely, I mean for us again, it's there's a 717 00:34:57,239 --> 00:35:00,319 Speaker 14: whole wide world to appeal to. And what the of 718 00:35:00,360 --> 00:35:03,560 Speaker 14: games is that it brings these folks together across the globe. 719 00:35:03,960 --> 00:35:08,920 Speaker 14: It transcends geographies, cultures, and that's super exciting for us. 720 00:35:08,960 --> 00:35:11,319 Speaker 14: And that's that social connection part that we want to 721 00:35:11,360 --> 00:35:13,439 Speaker 14: continue to promote and continue to see. 722 00:35:13,480 --> 00:35:16,200 Speaker 2: So we're talking about this thing right, the mobile, right 723 00:35:16,360 --> 00:35:19,680 Speaker 2: and gaming is one thing I can do on my 724 00:35:19,719 --> 00:35:23,719 Speaker 2: mobile phone. Do you guys consider your rivals to be TikTok? 725 00:35:23,880 --> 00:35:26,759 Speaker 2: Literally this is Bloomberg screen time? You know, how do 726 00:35:26,800 --> 00:35:29,960 Speaker 2: you assess a marketplace where the competition for rivals isn't 727 00:35:30,000 --> 00:35:32,800 Speaker 2: necessarily in the time spent on gaming? 728 00:35:33,560 --> 00:35:37,040 Speaker 14: Yeah, I mean I think the gaming space itself is 729 00:35:37,160 --> 00:35:41,960 Speaker 14: so fast moving and evolves very quickly. So wherever Eyeball's 730 00:35:42,000 --> 00:35:44,960 Speaker 14: intention is again, wherever our players are fans, because they're 731 00:35:45,000 --> 00:35:48,680 Speaker 14: looking at IP through various mediums, So being conscious of 732 00:35:48,719 --> 00:35:52,280 Speaker 14: that it's not just through the game. There's different ways 733 00:35:52,320 --> 00:35:55,080 Speaker 14: of the IP coming to life, so us staying on 734 00:35:55,120 --> 00:35:58,240 Speaker 14: top of that is super important at scopely, again, how 735 00:35:58,280 --> 00:36:01,240 Speaker 14: do we connect with the community they want to Mobiles 736 00:36:01,280 --> 00:36:03,880 Speaker 14: one of the you know, most tactile and easiest ways 737 00:36:03,920 --> 00:36:06,080 Speaker 14: to do so, but it's something that is always on 738 00:36:06,120 --> 00:36:07,360 Speaker 14: our minds roadblocks. 739 00:36:07,560 --> 00:36:10,000 Speaker 2: C dem Zuki told us very recently that sometimes on 740 00:36:10,000 --> 00:36:12,239 Speaker 2: a Friday night their servers melts because of all the 741 00:36:12,239 --> 00:36:15,600 Speaker 2: condensed activity in the mobile gaming domain. Do you ever 742 00:36:15,600 --> 00:36:18,480 Speaker 2: come across like flash moments like that where the world 743 00:36:18,600 --> 00:36:19,799 Speaker 2: is just playing at the same time. 744 00:36:20,280 --> 00:36:24,720 Speaker 14: I mean, we have so many people engaging daily, hourly 745 00:36:25,200 --> 00:36:28,440 Speaker 14: with our products because of their deep love of these ips. 746 00:36:28,760 --> 00:36:31,840 Speaker 14: Star Trek Sleet Command is a great example. Yes, seventy 747 00:36:31,880 --> 00:36:35,040 Speaker 14: five percent of our players of that game, they are 748 00:36:35,239 --> 00:36:39,560 Speaker 14: touching it every single day, every single day, and in meaningful. 749 00:36:39,200 --> 00:36:39,919 Speaker 10: Amount of time. 750 00:36:40,160 --> 00:36:41,360 Speaker 4: I mean to know, it's for your business. 751 00:36:41,440 --> 00:36:42,680 Speaker 10: I think for Star. 752 00:36:42,520 --> 00:36:44,880 Speaker 14: Trek fans, it's like amazing to be able to be 753 00:36:45,040 --> 00:36:48,239 Speaker 14: in that universe, and those are hardcore fans that that 754 00:36:48,320 --> 00:36:52,680 Speaker 14: ip attracts real loyalty, and so our ability to do that, 755 00:36:53,080 --> 00:36:54,920 Speaker 14: you know, for that community is pretty special. 756 00:36:55,000 --> 00:36:57,359 Speaker 2: How many years has it been since I've done like 757 00:36:57,440 --> 00:37:02,439 Speaker 2: that on television, Unice Chief, I have remember I did 758 00:37:02,480 --> 00:37:05,640 Speaker 2: do it once in Well let's leave it. Unis, lead 759 00:37:05,719 --> 00:37:07,680 Speaker 2: chief operating officer at Scopeia. It's great to have you 760 00:37:07,719 --> 00:37:10,279 Speaker 2: on Bloombo Tech. Thank you so much. Okay, coming up, 761 00:37:10,280 --> 00:37:13,239 Speaker 2: we're going to speak with one of Twitch's leading streamers, 762 00:37:13,280 --> 00:37:16,480 Speaker 2: Pokemone talk to us about the business of contact creation. 763 00:37:16,880 --> 00:37:19,080 Speaker 2: That's next. This is a seriously big one. This is 764 00:37:19,120 --> 00:37:37,080 Speaker 2: Bloomberg Tech. So Hollywood's typically focused on the people in 765 00:37:37,120 --> 00:37:41,560 Speaker 2: front of the camera, but today increasingly we're talking about streamers, 766 00:37:42,000 --> 00:37:45,920 Speaker 2: people like yumain anis more commonly known as Pokemon. She's 767 00:37:45,960 --> 00:37:48,799 Speaker 2: one of the most popular streamers on Twitch, with nearly 768 00:37:48,880 --> 00:37:53,320 Speaker 2: ten million dedicated followers and another twenty million across other platforms. 769 00:37:53,360 --> 00:37:57,480 Speaker 2: We're talking YouTube, x, Facebook, Insta and delighted to say 770 00:37:57,480 --> 00:38:00,520 Speaker 2: that Poke joins us. Now we've been talking in some weeks. 771 00:38:00,719 --> 00:38:02,759 Speaker 2: It's great to finally have you on Bloomberg Tech. 772 00:38:03,000 --> 00:38:04,439 Speaker 10: Like, guys, now, bear with. 773 00:38:04,360 --> 00:38:07,400 Speaker 2: Me on this one. But let's just start by asking 774 00:38:07,760 --> 00:38:10,319 Speaker 2: what is your day job? How would you describe what 775 00:38:10,400 --> 00:38:11,000 Speaker 2: it is that you. 776 00:38:11,000 --> 00:38:15,719 Speaker 15: Do in technical terms? I'm a content creator. How I 777 00:38:15,800 --> 00:38:18,480 Speaker 15: might want to describe it is just I love sharing 778 00:38:18,480 --> 00:38:21,600 Speaker 15: my life online. I love to entertain people. I love 779 00:38:21,640 --> 00:38:23,120 Speaker 15: to make people happy about it. 780 00:38:23,120 --> 00:38:26,759 Speaker 2: I'd say it started with video games on Twitch, like 781 00:38:26,880 --> 00:38:29,320 Speaker 2: quite a long time ago. You've got a long history 782 00:38:29,320 --> 00:38:30,480 Speaker 2: with Twitch, I sure do. 783 00:38:30,800 --> 00:38:32,480 Speaker 10: Twenty thirteen, twenty. 784 00:38:32,239 --> 00:38:35,160 Speaker 2: Thirteen and like, and that's something we share in common. 785 00:38:35,280 --> 00:38:38,080 Speaker 2: You know some of the titles in particular, but we 786 00:38:38,200 --> 00:38:42,000 Speaker 2: just had Dan Clancy on the program earlier. For you 787 00:38:42,320 --> 00:38:45,960 Speaker 2: in particular, it is expanded to IRL and just chatting. 788 00:38:46,680 --> 00:38:49,920 Speaker 2: Is there a moment where that happened? It moved beyond 789 00:38:50,000 --> 00:38:50,680 Speaker 2: video games? 790 00:38:51,160 --> 00:38:53,920 Speaker 15: I would say, interestingly enough, when I first started streaming, 791 00:38:54,160 --> 00:38:57,240 Speaker 15: you weren't even allowed to stream IRL or just chatting. 792 00:38:57,280 --> 00:39:00,520 Speaker 15: It was just games, right, anything else you might get 793 00:39:00,520 --> 00:39:03,600 Speaker 15: banned for a few days. And so as the platform 794 00:39:03,680 --> 00:39:07,000 Speaker 15: started not only allowing but supporting different types of content, 795 00:39:07,320 --> 00:39:09,920 Speaker 15: I of course only wanted to try out those different things. 796 00:39:10,200 --> 00:39:12,400 Speaker 15: And I also love how it allowed me to showcase 797 00:39:12,400 --> 00:39:15,120 Speaker 15: different parts of my life. Now instead of traveling and 798 00:39:15,120 --> 00:39:17,319 Speaker 15: feeling like, oh, I can't do my job, I can't game, 799 00:39:17,360 --> 00:39:19,880 Speaker 15: I can't speak to my community, I could travel and 800 00:39:19,960 --> 00:39:23,719 Speaker 15: stream myself in those different countries. So as both the 801 00:39:24,200 --> 00:39:28,120 Speaker 15: platform changed and what the audiences like and enjoy changed, 802 00:39:28,360 --> 00:39:30,239 Speaker 15: I followed in and I was able to explore so 803 00:39:30,280 --> 00:39:31,360 Speaker 15: many different types of content. 804 00:39:31,480 --> 00:39:32,960 Speaker 3: And then we've seen you go to crew, We've seen 805 00:39:33,000 --> 00:39:35,680 Speaker 3: you go to around the world. But what's so interesting, Pokey, 806 00:39:35,920 --> 00:39:39,000 Speaker 3: is that your demographic must have broadened from League of 807 00:39:39,080 --> 00:39:39,839 Speaker 3: Legends out to. 808 00:39:39,800 --> 00:39:41,480 Speaker 4: Now wanting to see you horse ride talking about some 809 00:39:41,480 --> 00:39:42,880 Speaker 4: of your health stories. 810 00:39:43,160 --> 00:39:45,040 Speaker 3: How can you break down the demographics and who it 811 00:39:45,040 --> 00:39:45,840 Speaker 3: is in your community? 812 00:39:46,120 --> 00:39:46,680 Speaker 4: Absolutely? 813 00:39:46,719 --> 00:39:49,120 Speaker 15: What I find the most interesting is that it entirely 814 00:39:49,160 --> 00:39:52,360 Speaker 15: depends on the piece of content and the platform. So 815 00:39:52,560 --> 00:39:56,239 Speaker 15: on Twitch, of course, the platform itself is maybe majority men, 816 00:39:56,600 --> 00:39:59,400 Speaker 15: sometimes younger depending on the game or what you're streaming, 817 00:39:59,520 --> 00:40:01,600 Speaker 15: But onto talk, a lot of my videos are like 818 00:40:01,719 --> 00:40:05,360 Speaker 15: majority female. I do get readies with me, makeup halls, 819 00:40:05,400 --> 00:40:07,920 Speaker 15: all sorts of different things, and I really adore that 820 00:40:07,960 --> 00:40:10,680 Speaker 15: because it allows me to really tap into and share 821 00:40:10,840 --> 00:40:13,399 Speaker 15: all the different facets of my hobbies and what. 822 00:40:13,360 --> 00:40:13,920 Speaker 4: I like to do. 823 00:40:14,120 --> 00:40:16,960 Speaker 3: And you do share your community, your friends, they appear 824 00:40:17,000 --> 00:40:17,239 Speaker 3: with you. 825 00:40:17,360 --> 00:40:19,480 Speaker 4: There's also the perhaps your brother who doesn't pay so 826 00:40:19,640 --> 00:40:21,759 Speaker 4: much on screen and you're here in LA. 827 00:40:22,400 --> 00:40:24,480 Speaker 3: There are safety concerns, whether it's in real life or 828 00:40:24,480 --> 00:40:25,560 Speaker 3: whether it's online as well. 829 00:40:25,600 --> 00:40:27,560 Speaker 4: How do you think about that, navigated? 830 00:40:27,719 --> 00:40:31,800 Speaker 15: Oh my, it really depends on the exact safety concern 831 00:40:31,920 --> 00:40:36,160 Speaker 15: and what aspect it brings. So there's online safety and 832 00:40:36,160 --> 00:40:38,600 Speaker 15: there's also in person safety. So what you said earlier 833 00:40:38,640 --> 00:40:42,239 Speaker 15: about IRL streaming, I typically don't IRL stream in LA 834 00:40:42,320 --> 00:40:45,360 Speaker 15: unless I have security with me, Otherwise I feel a 835 00:40:45,360 --> 00:40:48,840 Speaker 15: little bit better streaming IRL in other countries. When it 836 00:40:48,840 --> 00:40:51,920 Speaker 15: comes to moderation online, oh it's been a trial and 837 00:40:51,920 --> 00:40:56,359 Speaker 15: and error kind of situation learning how to moderate my platforms, 838 00:40:56,360 --> 00:40:57,960 Speaker 15: how to feel safe online, how to make sure my 839 00:40:57,960 --> 00:40:59,120 Speaker 15: community feel safe. 840 00:40:59,440 --> 00:41:02,000 Speaker 4: So it's really a lot. 841 00:41:01,920 --> 00:41:02,560 Speaker 7: Of different things. 842 00:41:02,920 --> 00:41:06,800 Speaker 2: Pochi is part of the IRL and just chatting content. 843 00:41:07,000 --> 00:41:09,640 Speaker 2: Sometimes you have discussed things that are more political or 844 00:41:09,680 --> 00:41:13,040 Speaker 2: societal issues. How do you choose those that you want 845 00:41:13,080 --> 00:41:16,040 Speaker 2: to weigh in on? And then the safety piece you 846 00:41:16,080 --> 00:41:17,839 Speaker 2: just explained how you factor that in. 847 00:41:18,480 --> 00:41:22,040 Speaker 15: I would say my priority for starters is of course 848 00:41:22,040 --> 00:41:25,239 Speaker 15: speaking to my direct experiences and how I know those 849 00:41:25,239 --> 00:41:28,560 Speaker 15: things affect others. For example, the safety issues that I 850 00:41:28,600 --> 00:41:31,120 Speaker 15: face online. I'm not the only one, and it's not 851 00:41:31,200 --> 00:41:35,280 Speaker 15: just creators. Any woman, any girl, frankly, any person online 852 00:41:35,640 --> 00:41:39,160 Speaker 15: can be victim to those same safety issues. So I 853 00:41:39,200 --> 00:41:40,840 Speaker 15: love to be a spokesperson for the things that I 854 00:41:40,880 --> 00:41:44,279 Speaker 15: have direct experience and knowledge in. And then secondly for 855 00:41:44,400 --> 00:41:49,439 Speaker 15: me political topics, what I really feel passionate speaking out 856 00:41:49,440 --> 00:41:53,520 Speaker 15: about is simply just human rights, respecting other people what 857 00:41:53,680 --> 00:41:55,239 Speaker 15: their rights should be in regards to the things that 858 00:41:55,239 --> 00:41:57,680 Speaker 15: they can say, that they can experience, that they can share. 859 00:41:58,000 --> 00:41:59,719 Speaker 4: I feel like that's. 860 00:41:59,480 --> 00:42:03,560 Speaker 15: What I feel comfortable talking about. And so aside from that, luckily, 861 00:42:03,600 --> 00:42:06,160 Speaker 15: the safety aspects that I have in place right now 862 00:42:06,480 --> 00:42:08,440 Speaker 15: allow me to feel comfortable discussing anything. 863 00:42:08,440 --> 00:42:11,520 Speaker 2: Hook you've made a career of this, would you please 864 00:42:11,600 --> 00:42:14,560 Speaker 2: explain to our Bloomberg Tech audience. You know how it works, 865 00:42:14,920 --> 00:42:17,560 Speaker 2: how you make money with respect if you're able to, 866 00:42:17,640 --> 00:42:22,080 Speaker 2: Like you've also set up a talent agency for content creators. 867 00:42:22,160 --> 00:42:23,400 Speaker 2: You know how big a piece is that for you? 868 00:42:23,600 --> 00:42:26,000 Speaker 2: Is it different Twitch versus Instagram for example? 869 00:42:26,320 --> 00:42:30,680 Speaker 15: So your streams of income do differ greatly depending on 870 00:42:30,760 --> 00:42:33,360 Speaker 15: the platform. I would say the unique thing about Twitch 871 00:42:33,480 --> 00:42:36,400 Speaker 15: is that there's a subscription model, which means, as opposed 872 00:42:36,440 --> 00:42:38,439 Speaker 15: to YouTube, where you can subscribe to someone for free 873 00:42:38,480 --> 00:42:40,799 Speaker 15: and you're essentially just following them like you follow someone 874 00:42:40,800 --> 00:42:44,759 Speaker 15: on Instagram. For Twitch, when you subscribe, you're sending them 875 00:42:44,800 --> 00:42:48,160 Speaker 15: five dollars every month. It's a monthly subscription that also 876 00:42:48,239 --> 00:42:52,239 Speaker 15: generates income. But for me, the large, large, large majority 877 00:42:52,320 --> 00:42:56,880 Speaker 15: of my career income has come just from sponsorships and contracts, 878 00:42:57,239 --> 00:42:59,719 Speaker 15: and then probably the second largest piece has come from 879 00:42:59,760 --> 00:43:03,680 Speaker 15: this misadventures, and then the third largest piece might be subscriptions. 880 00:43:03,920 --> 00:43:05,759 Speaker 15: So I'd say that's the unique piece that most people 881 00:43:05,760 --> 00:43:09,120 Speaker 15: don't know about Twitch, but for ig and most other platforms, 882 00:43:09,160 --> 00:43:11,000 Speaker 15: it's primarily ads and sponsors. 883 00:43:11,560 --> 00:43:13,239 Speaker 3: We could talk to you for so much longer, and 884 00:43:13,280 --> 00:43:14,719 Speaker 3: I'm very pleased that it's going to. 885 00:43:14,680 --> 00:43:15,600 Speaker 4: Be on stage with you. 886 00:43:16,160 --> 00:43:20,400 Speaker 3: Imman Ais also known as Poke Main were so pleased 887 00:43:20,400 --> 00:43:22,719 Speaker 3: that she joined the show, and what a show it 888 00:43:22,760 --> 00:43:24,800 Speaker 3: has been because that does it for this edition of 889 00:43:24,800 --> 00:43:27,080 Speaker 3: Bloomberg Tech. But the story doesn't stop. There are so 890 00:43:27,080 --> 00:43:28,640 Speaker 3: many people going to be on stage. I've got the 891 00:43:28,680 --> 00:43:29,960 Speaker 3: Foster sisters, You've got a. 892 00:43:29,920 --> 00:43:32,320 Speaker 2: Great Poke and Dan from Clancy, Like I want to 893 00:43:32,400 --> 00:43:35,000 Speaker 2: understand the content creator economy so much more because as 894 00:43:35,000 --> 00:43:38,320 Speaker 2: we just heard, it's so different. And then tomorrow we 895 00:43:38,840 --> 00:43:41,520 Speaker 2: do not miss this. We're going all in on defense technology. 896 00:43:41,560 --> 00:43:44,640 Speaker 2: We will speak with the leaders of Anderill, Talenteer, and 897 00:43:44,719 --> 00:43:47,840 Speaker 2: many other leaders in defense tech from Anderil Tech quarters 898 00:43:47,880 --> 00:43:50,200 Speaker 2: right here in California. You don't want to miss it. 899 00:43:50,480 --> 00:43:52,759 Speaker 2: There is a lot to recap from the last hour. 900 00:43:53,080 --> 00:43:55,160 Speaker 2: Check out the pod. Loads of you are listening to it. 901 00:43:55,160 --> 00:43:58,920 Speaker 2: It's super grateful for the feedback we've had listen on Apple, Spotify, 902 00:43:59,000 --> 00:44:01,640 Speaker 2: iHeart and the Bloomberg platforms. Caro, take us out. 903 00:44:01,680 --> 00:44:03,480 Speaker 3: I mean, what an amazing array we can do right 904 00:44:03,480 --> 00:44:05,600 Speaker 3: here in Los Angeles, in the world a content creation, 905 00:44:05,719 --> 00:44:07,279 Speaker 3: to the world of defense tech. 906 00:44:07,600 --> 00:44:08,560 Speaker 4: There's a lot to be had. 907 00:44:08,880 --> 00:44:12,040 Speaker 2: Yeah, this is Los Angeles and Bloomberg screen time. This 908 00:44:12,160 --> 00:44:13,000 Speaker 2: is Bloomberg Tech