WEBVTT - Geopolitics, EM, and Consumers

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<v Speaker 2>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney alongside

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<v Speaker 2>my co host Matt Miller.

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<v Speaker 1>Every business day we bring you interviews from CEOs, market pros,

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<v Speaker 1>and Bloomberg experts, along with essential market movin news.

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<v Speaker 2>I'm the Bloomberg Markets Podcast called Apple Podcasts or wherever

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<v Speaker 2>you listen to podcasts, and at Bloomberg dot Com Slash podcast.

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<v Speaker 2>Thank everybody on their yearhead twenty twenty three, we're saying

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<v Speaker 2>the reopening of China was going to be a major,

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<v Speaker 2>major play. It doesn't feel like it's really played out.

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<v Speaker 2>So you know the question is kind of what happened

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<v Speaker 2>and where do we go from here? Julie, let's say

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<v Speaker 2>she joined as she covers all the emerging markets for

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<v Speaker 2>Bloomberg News. She's based in South Paolo, Brazil. Julia, Again,

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<v Speaker 2>the China call seemed like a reasonable call, seemed like

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<v Speaker 2>an easy call to make a year ago.

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<v Speaker 3>What happened, and it was a total consensus call.

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<v Speaker 4>Right.

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<v Speaker 3>We've had Goldman, Morgan, Stanley, Bank of America, everybody saying,

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<v Speaker 3>you know, China's going to reopen and kind of be

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<v Speaker 3>a wave that lifts all boats and it's super positive

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<v Speaker 3>for emerging markets. And what you ended up seeing was

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<v Speaker 3>the exact opposite, Right, China has been a drag on

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<v Speaker 3>emerging markets as a whole. If you look at it,

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<v Speaker 3>the EM index, which is very very heavy China, it's

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<v Speaker 3>about thirty percent China waiting. It's down fifteen percent, underperforming

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<v Speaker 3>US stocks by the most and I think thirty five

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<v Speaker 3>years or something. If you strip China, it's up by

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<v Speaker 3>the most in four years, by about the same amount.

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<v Speaker 3>So it ended up being a problem for those calling

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<v Speaker 3>for the decade of emerging markets or you know, the

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<v Speaker 3>beginning of a massive rally in EM particularly because of China,

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<v Speaker 3>and it just all the hopes that with the COVID

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<v Speaker 3>restrictions easing, it would lift everything, and it.

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<v Speaker 5>Just didn't happen.

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<v Speaker 6>And that's why, for example, we're just getting a call

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<v Speaker 6>out of Goldman can allow over there had a global

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<v Speaker 6>currency rates Emerging markets in general saying look now think

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<v Speaker 6>about EM and em X China going forward.

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<v Speaker 5>It feels like that's right.

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<v Speaker 3>It's a theme we keep seeing. We saw a couple

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<v Speaker 3>of weeks ago the em X China ETF.

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<v Speaker 5>Just surging in inflows.

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<v Speaker 3>It's now bigger than the inflows are bigger than for

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<v Speaker 3>the China ETF, which a few years ago was fifty

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<v Speaker 3>times bigger than the X China ETF. So you're seeing

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<v Speaker 3>a lot of money flow out of China and all

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<v Speaker 3>acid classes and go. And then it depends on the call,

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<v Speaker 3>but you're seeing Latin America benefit. You're seeing a lot

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<v Speaker 3>of India flows, a lot of money managers calling for

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<v Speaker 3>you know, the growth prospects of India and the reforms,

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<v Speaker 3>and just money just keeps flowing out of China.

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<v Speaker 2>So, you know, Julie, I wonder what EM investors are

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<v Speaker 2>saying today because to me, as you mentioned, it's a

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<v Speaker 2>big part of the MSCI see kind of have to

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<v Speaker 2>be there, but to me it feels almost uninvestable. This

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<v Speaker 2>quote unquote China risk where the government can come in

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<v Speaker 2>and just really recavoc on my business. I think about

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<v Speaker 2>Ali Baba, which is kind of the IBM of China.

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<v Speaker 2>It just took Ali Baba out to the woodshed. What

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<v Speaker 2>are investors saying about the ability to invest in China

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<v Speaker 2>these days?

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<v Speaker 3>And what you see a lot too is the is

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<v Speaker 3>the surprises, right. I think the property crisis was a

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<v Speaker 3>big kind of nobody saw coming in. It wiped out

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<v Speaker 3>seventy billion of value, so it is harder to invest in.

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<v Speaker 3>What you're seeing from what hearing from investors a lot

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<v Speaker 3>is the gauges that we usually look at. So the

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<v Speaker 3>MSCIM for stocks, it's kind of losing its place as

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<v Speaker 3>a benchmark just because you have to look at China

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<v Speaker 3>and ex China, and because this index is so heavy,

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<v Speaker 3>it's kind of not representative of what's happening in emerging

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<v Speaker 3>markets where you're seeing a broad rarely once you discount

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<v Speaker 3>the thirty percent that's China.

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<v Speaker 6>I mean, just look at what happened on Friday of

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<v Speaker 6>last week. With the gaming sector tencent down twelve percent.

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<v Speaker 6>You saw NETS is down sixteen percent in the ADR training,

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<v Speaker 6>I mean extraordinary bait and switch. It felt like once

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<v Speaker 6>again in terms of the overall view of gaming and

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<v Speaker 6>whether or not you're going to be having to be

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<v Speaker 6>charged for an adult using the gaming section, in particular

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<v Speaker 6>when you're making in app purchases and the like.

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<v Speaker 5>And then of course later.

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<v Speaker 6>China approves one hundred and five new video games on

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<v Speaker 6>Monday to try and sort of calm the concerns that

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<v Speaker 6>it immediately rifled. So it does feel as though ultimately

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<v Speaker 6>people are feeling very misguided by what happens with China.

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<v Speaker 5>Ultimately, therefore, where do they invest?

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<v Speaker 6>Is there any new country that we single out overall?

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<v Speaker 6>Is there a viewpoint that you need to be elsewhere?

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<v Speaker 3>Julia at the moment, I think the most consensus call

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<v Speaker 3>at the moment is India.

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<v Speaker 5>It's what we keep hearing from everyone.

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<v Speaker 3>You have to invest in India. Saudi Arabia comes up

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<v Speaker 3>a lot, as does Latin America. Brazil has been cutting rates,

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<v Speaker 3>Chile has been cutting rates and kind of giving a

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<v Speaker 3>boost to markets. Mexico is another destination. It's close to

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<v Speaker 3>the US, we have a lot of companies moving factories

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<v Speaker 3>into Mexico, which is a boom to the economy. So

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<v Speaker 3>those are the geographies that we're hearing most about while

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<v Speaker 3>money managers leave China, kind of leave it alone for

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<v Speaker 3>a little bit, Julia, let.

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<v Speaker 5>Change so great to have some time with you.

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<v Speaker 6>You really appreciate you dialing in from Latin America or

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<v Speaker 6>of course based over there, thinking all things of managing

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<v Speaker 6>editor for the EM at Markets Americas.

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<v Speaker 7>You're listening to the team can't live program Bloomberg Markets

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<v Speaker 7>weekdays at ten am eastering on Bloomberg dot com, the

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<v Speaker 7>iHeartRadio app and the Bloomberg Business app, or listen on

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<v Speaker 7>demand wherever you get your podcast.

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<v Speaker 2>Thy Art Shamali, CEO and founder of Greenwich Media Strategies,

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<v Speaker 2>Gard thanks so much for joining us here. I don't

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<v Speaker 2>know where to start in that part of the world.

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<v Speaker 2>There are so many uncertainties here. So much is such

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<v Speaker 2>a fluid situation. Let's start with the Red Sea. What's

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<v Speaker 2>the status of shipping in the Red Sea? Is everybody

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<v Speaker 2>diverting or people taking their chances? Where are we?

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<v Speaker 8>Well?

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<v Speaker 9>You had as as you heard you had over the

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<v Speaker 9>last few weeks.

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<v Speaker 10>You had the houthy militants in Yemen, which are backed

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<v Speaker 10>by Iran and funded and armed by Iran, attacking vessels

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<v Speaker 10>in the Middle in the Red Sea, vessels Israeli flagged ships,

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<v Speaker 10>but also commercial ships of all times, in order to

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<v Speaker 10>create trouble, in order to destabilize things, and frankly, it

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<v Speaker 10>is kind of an effort on the part of Iran

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<v Speaker 10>really to destabilize things without declaring it all out or

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<v Speaker 10>and instigating a response from the United States at least

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<v Speaker 10>major response. And so we had shipping companies say that

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<v Speaker 10>they were going to divert traffic around around Africa, which

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<v Speaker 10>is we all know would increase costs majorly and then

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<v Speaker 10>also and also create delay times, could contribute to global

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<v Speaker 10>inflation and so on.

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<v Speaker 9>And so the US responded was saying, you know.

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<v Speaker 10>What, we're creating an international navy coalition. And so the

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<v Speaker 10>United States has it has a number of countries that

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<v Speaker 10>have participated in that in order to patrol, if you will,

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<v Speaker 10>the Red Sea and the Suez Canal to continue to

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<v Speaker 10>allow shipping.

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<v Speaker 9>And so they've created it.

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<v Speaker 10>We don't have all the details on how many vessels

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<v Speaker 10>or ships are there from the United States and which

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<v Speaker 10>countries but we do know that it has already diminished

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<v Speaker 10>the risk. It hasn't decreased it entirely or eliminated it entirely, but.

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<v Speaker 9>It has decreased the risk.

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<v Speaker 10>And already you have as of yesterday, some shipping companies

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<v Speaker 10>like Marisk for example, have announced that they're going to

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<v Speaker 10>resume shipping through the Red Sea and the sews Canal.

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<v Speaker 10>Not all of them yet, but I expect as people

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<v Speaker 10>see that things are tad commer that are going to

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<v Speaker 10>resume shipping entirely.

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<v Speaker 6>So maybe that takes off some of the anxiety that

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<v Speaker 6>we've seen from a price perspective, shown in oil prices. However,

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<v Speaker 6>the conflict, as we see it, all of this stemming from,

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<v Speaker 6>of course, conflict between Hamas Israel, and I'm interested, of

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<v Speaker 6>course in ultimately how you see that particularly ramping up

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<v Speaker 6>because it has been increased concerns particularly around Iran visa

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<v Speaker 6>VI Israel. How we seeing that particularly ratcheting up its

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<v Speaker 6>concerns for you as well?

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<v Speaker 10>Yeah, I don't see any let up in that conflict

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<v Speaker 10>or in the aggression pursued by Israel, and by the way,

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<v Speaker 10>also the aggression pursued by Hamas in this conflict. There

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<v Speaker 10>have been since last week a number of efforts to

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<v Speaker 10>try and reopen a truce. The Israeli president offered a

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<v Speaker 10>one week truce in exchange for another round of hostage

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<v Speaker 10>and prisoner exchanges. Then Egypt has come up with a

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<v Speaker 10>very ambitious plan that I don't think will stick, for

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<v Speaker 10>a more permanency spire that would include even and not

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<v Speaker 10>only releasing hostages, but also changing the power structure in

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<v Speaker 10>Gaza to include one that's a technocratic Palestinian government and

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<v Speaker 10>not one led by Hamas, which Hamas outright and rejected.

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<v Speaker 10>Amasa has outright rejected both both offers of these ceasefires. Now,

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<v Speaker 10>I do think that you're going to see small humanitarian

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<v Speaker 10>lauses and truces that are short in nature again, because

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<v Speaker 10>we know that Hamas and the Israeli government have agreed

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<v Speaker 10>in principle already two humanitarian causes that yield a Palestinian

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<v Speaker 10>prisoner slash hostage Israeli hostage exchange.

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<v Speaker 9>So I bet we'll see that again.

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<v Speaker 10>But in the meantime, until that happens, the Israeli government

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<v Speaker 10>and Natanya, who has been very public about this, have

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<v Speaker 10>said that there's really no let up. Nata Yah, who

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<v Speaker 10>just yesterday or two days ago said that there is

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<v Speaker 10>no stop to what we're seeing on the ground in Gaza.

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<v Speaker 10>And I will tell you in my own experience when

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<v Speaker 10>I worked at the White House working on conflicts, including

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<v Speaker 10>past conflicts between Israel and Tamas, these wars are short

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<v Speaker 10>in the grand scheme of wars, and so I don't

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<v Speaker 10>expect it to last at this intensely past the new year.

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<v Speaker 10>I mean into the new year, maybe a month or so,

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<v Speaker 10>but after that I expect somewhere around February it'll die down,

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<v Speaker 10>but it will not stop until the Israeli government really

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<v Speaker 10>gets at the heart of Hamas's leadership in han Yunis

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<v Speaker 10>in the South, Goazagara.

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<v Speaker 2>What's the support for President Netanyahu at this point, and

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<v Speaker 2>I guess by extension just the overall war effort here.

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<v Speaker 2>Where are we in that right now?

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<v Speaker 9>That's a great question.

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<v Speaker 10>Israelis have really spoken very loudly against against Netanyahu, and

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<v Speaker 10>by the way, they were speaking loudly against him before

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<v Speaker 10>before October seventh, because of his own corruption scandals, because

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<v Speaker 10>of how he was trying to overhaul the judiciary inside

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<v Speaker 10>Israel in order to protect himself from these corruption investigations,

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<v Speaker 10>and so there was already a lot of animosity toward him,

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<v Speaker 10>a lot of protests against him, and this is only

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<v Speaker 10>increased that sentiment further because a lot of his policies

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<v Speaker 10>created the vulnerabilities that Hamas took advantage of when they

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<v Speaker 10>went and pursued their horrific terrorist attack on October seventh.

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<v Speaker 9>But that said, they are in the middle of this

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<v Speaker 9>intense war.

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<v Speaker 10>And so while you have what seems to be a

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<v Speaker 10>majority of Israelis, and there's been a lot of Israeli

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<v Speaker 10>polling on that against Natanya Who add more in favor

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<v Speaker 10>of Benny Gantz, who is in the wartime cabinet. I

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<v Speaker 10>don't expect Natanya Who to leave or resign or be

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<v Speaker 10>forced out at this moment. But like I said, when

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<v Speaker 10>those intense operations slow down a bit, which I expect

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<v Speaker 10>sometime after the new year, that's when the Israelis will

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<v Speaker 10>turn and say, all right, now it's time to kick

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<v Speaker 10>Natanya Who out, and I expect Benny Gantz to be

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<v Speaker 10>put in place.

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<v Speaker 6>Hega, what then of the administration, we of course are

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<v Speaker 6>heading towards an election in twenty twenty four. With your

0:11:43.400 --> 0:11:47.199
<v Speaker 6>twelve years of experience of working within government, what will

0:11:47.200 --> 0:11:50.560
<v Speaker 6>the response level end up being from the White House

0:11:50.559 --> 0:11:51.080
<v Speaker 6>at the moment.

0:11:52.080 --> 0:11:55.120
<v Speaker 10>I don't expect the position of the White House when

0:11:55.120 --> 0:11:57.760
<v Speaker 10>it comes to calling for a ceasefire or to place

0:11:57.760 --> 0:12:01.280
<v Speaker 10>conditions on USA to Israel to change at all. And

0:12:02.360 --> 0:12:04.080
<v Speaker 10>some of it could be because they're banking on the

0:12:04.120 --> 0:12:06.600
<v Speaker 10>fact that it will be short lived, and it will be,

0:12:07.280 --> 0:12:09.400
<v Speaker 10>like I said, the grand scheme of how wars go

0:12:09.440 --> 0:12:12.560
<v Speaker 10>around the world and in history, these wars between Israel

0:12:12.600 --> 0:12:15.000
<v Speaker 10>and Hamas tend to be relatively short and so they

0:12:15.080 --> 0:12:16.560
<v Speaker 10>may be banking on that. But a lot of it

0:12:16.600 --> 0:12:20.160
<v Speaker 10>really does stem from a genuine desire to defeat Hamas completely,

0:12:20.559 --> 0:12:23.280
<v Speaker 10>a belief that the Israeli government can do so. And

0:12:23.320 --> 0:12:25.719
<v Speaker 10>by the way, I agree with that, given that we

0:12:25.800 --> 0:12:29.120
<v Speaker 10>saw it happen with the international Coalition against Isis, that

0:12:29.240 --> 0:12:31.679
<v Speaker 10>might not mean that they could eradicate Hamas completely the

0:12:31.720 --> 0:12:35.120
<v Speaker 10>way in Etanyahu says, But defeating Hamas and its military

0:12:35.120 --> 0:12:38.880
<v Speaker 10>and governing capabilities is a real achievable goal in my opinion,

0:12:38.960 --> 0:12:40.840
<v Speaker 10>and you can see that the Biden administration wants that,

0:12:41.160 --> 0:12:43.360
<v Speaker 10>and they also don't want to show any kind of

0:12:44.160 --> 0:12:46.719
<v Speaker 10>lack of support for Israel at this time, and that's

0:12:46.720 --> 0:12:49.560
<v Speaker 10>why they're not going to place additional conditions that already

0:12:49.600 --> 0:12:53.880
<v Speaker 10>exist on the weaponry equipment vehicles going going to Israel.

0:12:54.520 --> 0:12:57.080
<v Speaker 10>That said, you do see them heightening this rhetoric on

0:12:57.120 --> 0:13:00.599
<v Speaker 10>the US side, calling on Israel to really limit or

0:13:00.600 --> 0:13:03.280
<v Speaker 10>avoid civilian casualties at all costs, to be as targeted

0:13:03.280 --> 0:13:06.240
<v Speaker 10>as possible, to transfer to low intensity operations.

0:13:06.400 --> 0:13:08.199
<v Speaker 9>And that's because not only is.

0:13:08.120 --> 0:13:10.360
<v Speaker 10>That morally the right thing to do, but in terms

0:13:10.400 --> 0:13:15.040
<v Speaker 10>of the strategic goal of a broader, secure Israeli state

0:13:15.520 --> 0:13:19.400
<v Speaker 10>that harming civilians this way, killing them this way, doesn't

0:13:19.400 --> 0:13:22.760
<v Speaker 10>help them achieve that goal. As Lloyd Austin says, Secretary

0:13:22.800 --> 0:13:26.079
<v Speaker 10>of Austin, it would replace a tactical victory with a

0:13:26.120 --> 0:13:28.840
<v Speaker 10>strategic defeat. And that's why you see the US continuing

0:13:28.840 --> 0:13:29.760
<v Speaker 10>to advise them this way.

0:13:30.280 --> 0:13:32.880
<v Speaker 2>So are the Middle East is not the only hot

0:13:32.920 --> 0:13:35.440
<v Speaker 2>spot out there. We still have the war in Ukraine.

0:13:35.440 --> 0:13:38.400
<v Speaker 2>And I spoke to Admiral James Tervitas a couple of

0:13:38.440 --> 0:13:41.240
<v Speaker 2>weeks ago, the former NATO chairman, and he said, basically,

0:13:41.280 --> 0:13:44.880
<v Speaker 2>he just returned from Korea and he said what he

0:13:44.960 --> 0:13:47.160
<v Speaker 2>believes is going to have to happen in Ukraine is

0:13:47.200 --> 0:13:50.240
<v Speaker 2>what happened in Korea in nineteen fifty two or fifty three,

0:13:50.280 --> 0:13:55.360
<v Speaker 2>which is basically swapping land for peace. Is there any

0:13:55.400 --> 0:13:57.960
<v Speaker 2>feeling in that part of the world that that's even

0:13:58.040 --> 0:14:00.400
<v Speaker 2>on the table or as possible? What's update?

0:14:01.800 --> 0:14:05.760
<v Speaker 10>Well, it's not the feeling certainly coming from Ukraine, and

0:14:05.760 --> 0:14:08.760
<v Speaker 10>it's not entirely yet the feeling in Europe, though you

0:14:08.800 --> 0:14:12.319
<v Speaker 10>see things starting to become a little bit awkward or uncomfortable,

0:14:12.360 --> 0:14:14.320
<v Speaker 10>if you will, so on that. So, first of all,

0:14:14.360 --> 0:14:16.920
<v Speaker 10>I'm so glad you're asking about Ukraine, because nobody is

0:14:16.960 --> 0:14:20.320
<v Speaker 10>really and just because the attention has diverted to Israelkauz,

0:14:20.360 --> 0:14:22.280
<v Speaker 10>it does not mean that the war there has led

0:14:22.400 --> 0:14:23.160
<v Speaker 10>up at all.

0:14:24.000 --> 0:14:26.440
<v Speaker 9>Things there seem to be in somewhat of a stalemate.

0:14:26.480 --> 0:14:29.080
<v Speaker 10>Though I have to really stress that while we see

0:14:29.080 --> 0:14:32.200
<v Speaker 10>a lot of press articles saying that Ukraine is losing

0:14:32.240 --> 0:14:35.480
<v Speaker 10>its counter offensive, that is not true. In July, Ukraine

0:14:35.560 --> 0:14:38.640
<v Speaker 10>had regained fifty percent of the territory that Russia had

0:14:38.640 --> 0:14:40.680
<v Speaker 10>seized since February twenty twenty two.

0:14:40.480 --> 0:14:41.520
<v Speaker 9>And that is significant.

0:14:41.880 --> 0:14:43.840
<v Speaker 10>That said, they are running out of ammunition and we

0:14:43.920 --> 0:14:46.280
<v Speaker 10>know that, and Presidence Zelenski came to the United States

0:14:46.320 --> 0:14:49.960
<v Speaker 10>and pleaded to Congress for more aid. A lot of

0:14:50.000 --> 0:14:53.200
<v Speaker 10>experts say that they'll run out by March. Now that said,

0:14:53.440 --> 0:14:55.240
<v Speaker 10>I do believe at the beginning of this year, at

0:14:55.280 --> 0:14:58.280
<v Speaker 10>the beginning of twenty twenty four, that Congress will pass

0:14:58.360 --> 0:15:01.560
<v Speaker 10>a new round of aid for Ukraine, for Israel, and

0:15:01.640 --> 0:15:03.720
<v Speaker 10>also for the southern border, which has been which is

0:15:03.720 --> 0:15:06.280
<v Speaker 10>what Republicans have said is holding up a They want

0:15:06.320 --> 0:15:09.000
<v Speaker 10>to compromise on that. President Biden has said he's going

0:15:09.000 --> 0:15:10.520
<v Speaker 10>to compromise on that, and I think they will. I

0:15:10.520 --> 0:15:12.920
<v Speaker 10>think they'll come to an agreement. But that said, it

0:15:13.040 --> 0:15:17.920
<v Speaker 10>shows that things are becoming more difficult in the garnering

0:15:18.200 --> 0:15:21.240
<v Speaker 10>support for Ukraine. And that is in part because if

0:15:21.240 --> 0:15:24.920
<v Speaker 10>it's an election year, Americans are growing a bit more weary.

0:15:25.200 --> 0:15:27.880
<v Speaker 10>Not the majority, but but a lot are growing more

0:15:27.920 --> 0:15:31.080
<v Speaker 10>weary of support for Ukraine. Obviously, you have inflation, and

0:15:31.120 --> 0:15:33.840
<v Speaker 10>in Europe you're seeing the same. The Hungarian Prime Minister

0:15:33.920 --> 0:15:36.880
<v Speaker 10>Victor Orbon he got in the way of the EU

0:15:37.120 --> 0:15:40.520
<v Speaker 10>sending another aid package to Ukraine. The EU requires consensus

0:15:40.560 --> 0:15:43.080
<v Speaker 10>of all of its twenty seven member states in order

0:15:43.120 --> 0:15:44.040
<v Speaker 10>to pass something.

0:15:43.800 --> 0:15:46.240
<v Speaker 9>Like that, and so you're seeing difficulties arise.

0:15:46.960 --> 0:15:49.560
<v Speaker 10>Like I said, they will get there across the finish

0:15:49.640 --> 0:15:52.280
<v Speaker 10>line in the new year. But given how difficult it's becoming,

0:15:52.400 --> 0:15:55.240
<v Speaker 10>I'm not surprised that you're starting to see leaders say, hey,

0:15:55.440 --> 0:15:57.800
<v Speaker 10>we don't want to leave Ukraine in the lurk like this,

0:15:58.160 --> 0:16:02.160
<v Speaker 10>and so maybe we need to start considering how to

0:16:02.400 --> 0:16:04.840
<v Speaker 10>lay the ground up for negotiations and position Ukraine in

0:16:04.960 --> 0:16:06.800
<v Speaker 10>as strong a position as possible.

0:16:07.400 --> 0:16:09.640
<v Speaker 2>Grey, thanks so much for joining us. Really really appreciate

0:16:09.640 --> 0:16:13.000
<v Speaker 2>getting your perspective for Ur Shamali, CEO and founder of

0:16:13.120 --> 0:16:16.880
<v Speaker 2>Greenwich Media Strategies. She's also an adjunct professor at Columbia

0:16:16.960 --> 0:16:19.640
<v Speaker 2>University School of International Public Affairs and a non resident

0:16:19.760 --> 0:16:23.360
<v Speaker 2>Senior Fellow at the Atlantic Council's at Geoeconomic Center.

0:16:23.520 --> 0:16:26.640
<v Speaker 7>You're listening to the tape Can's are Live program Bloomberg

0:16:26.680 --> 0:16:30.280
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0:16:30.360 --> 0:16:33.600
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0:16:33.600 --> 0:16:36.440
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0:16:36.440 --> 0:16:41.520
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0:16:42.520 --> 0:16:44.480
<v Speaker 6>We want to be bringing in Jennifer Lee, senior economist

0:16:44.480 --> 0:16:47.560
<v Speaker 6>at Remote Capital Markets, and Jennifer It has been an

0:16:47.600 --> 0:16:49.960
<v Speaker 6>extraordinary year. If you think about the way in which

0:16:50.000 --> 0:16:53.280
<v Speaker 6>basically every economists got it wrong in the direction of travel, well,

0:16:53.680 --> 0:16:57.000
<v Speaker 6>how far we'd go in terms of boring costs going high.

0:16:57.080 --> 0:16:59.120
<v Speaker 6>They never anticipated quite the ramp up.

0:16:59.360 --> 0:17:00.440
<v Speaker 5>But now every.

0:17:00.280 --> 0:17:02.680
<v Speaker 6>Economist thinking that we're going to be cutting an extraordinary

0:17:02.680 --> 0:17:05.440
<v Speaker 6>debate degree. Well, the market see at least one point

0:17:05.480 --> 0:17:08.159
<v Speaker 6>five paces, well one hundred and fifty basis points one

0:17:08.160 --> 0:17:11.000
<v Speaker 6>point five percent for the next year. We feel as

0:17:11.000 --> 0:17:13.240
<v Speaker 6>though the market's getting ahead of itself when it comes

0:17:13.240 --> 0:17:16.000
<v Speaker 6>to overall federal reserve policy or what do you make

0:17:16.000 --> 0:17:16.280
<v Speaker 6>of it?

0:17:17.600 --> 0:17:19.640
<v Speaker 8>Good morning, and thank you for having me on. Yes,

0:17:19.760 --> 0:17:20.240
<v Speaker 8>I think the.

0:17:20.200 --> 0:17:24.440
<v Speaker 11>Market is a little bit ahead of itself, to put

0:17:24.480 --> 0:17:28.000
<v Speaker 11>it gently. Uh, there's still some talk about, you know, earlier,

0:17:28.200 --> 0:17:31.120
<v Speaker 11>earlier rate cuts for the federal reserve. But I don't

0:17:31.160 --> 0:17:32.800
<v Speaker 11>see how that's going to happen. You know, it's sort

0:17:32.840 --> 0:17:35.720
<v Speaker 11>of something dramatic happening. You know, we don't look, but

0:17:35.760 --> 0:17:37.919
<v Speaker 11>we do look. We do look for rate cuts to

0:17:37.920 --> 0:17:39.800
<v Speaker 11>come around the middle part of the year, at about

0:17:39.800 --> 0:17:44.480
<v Speaker 11>one hundred basis points in total. It's just we've gotten

0:17:44.480 --> 0:17:47.280
<v Speaker 11>so much momentum still building up. I mean, even though

0:17:47.320 --> 0:17:49.800
<v Speaker 11>we saw three quarter growth and it seems like forever ago,

0:17:49.840 --> 0:17:51.920
<v Speaker 11>you know, revised down last week for two four point

0:17:52.000 --> 0:17:54.480
<v Speaker 11>nine percent. That's still a heck of a strong number.

0:17:54.560 --> 0:17:56.560
<v Speaker 11>You know, there's nobody denying that. And that was, by

0:17:56.560 --> 0:17:59.160
<v Speaker 11>the way, the very first estimate that that the BA

0:17:59.240 --> 0:18:02.040
<v Speaker 11>came out was was four point nine percent. So four

0:18:02.080 --> 0:18:04.760
<v Speaker 11>point nine percent Q four so far, you know, we've

0:18:04.800 --> 0:18:07.160
<v Speaker 11>seen signs of slowing, but there is still a lot

0:18:07.200 --> 0:18:07.760
<v Speaker 11>of momentum.

0:18:07.840 --> 0:18:10.080
<v Speaker 8>And you know, we again it seems like for hour ago.

0:18:10.160 --> 0:18:12.000
<v Speaker 11>But just last week we saw the personal spending and

0:18:12.000 --> 0:18:15.320
<v Speaker 11>income data bully cow still very strong. You zero point

0:18:15.440 --> 0:18:19.080
<v Speaker 11>three percent real spending and it was basically across the board.

0:18:19.119 --> 0:18:20.160
<v Speaker 8>And I always look.

0:18:20.040 --> 0:18:22.359
<v Speaker 11>At the key things you know, that people could be

0:18:22.440 --> 0:18:24.400
<v Speaker 11>spending on or would not be spending on if they're

0:18:24.480 --> 0:18:27.920
<v Speaker 11>really really worried, and there's still more spending on dining out.

0:18:28.200 --> 0:18:31.320
<v Speaker 11>There's a lot more spending on recreational goods and vehicles

0:18:31.520 --> 0:18:33.560
<v Speaker 11>things like that that you know, if things were really

0:18:33.600 --> 0:18:35.880
<v Speaker 11>really tough, you wouldn't be doing all that, And there's

0:18:35.920 --> 0:18:38.400
<v Speaker 11>still some spending on that front. So we are still

0:18:38.440 --> 0:18:41.920
<v Speaker 11>seeing some decent momentum moving into the fourth court, into

0:18:41.960 --> 0:18:45.080
<v Speaker 11>the turn of the year. So again, earlier rate cuts

0:18:45.119 --> 0:18:46.960
<v Speaker 11>I think are just overblown.

0:18:47.040 --> 0:18:50.680
<v Speaker 8>Those those those that sort of talk interesting.

0:18:50.840 --> 0:18:53.679
<v Speaker 6>So if we do see still a lot resilience, if

0:18:53.720 --> 0:18:58.040
<v Speaker 6>we do see ultimately also maybe wage inflation being sustained,

0:18:58.440 --> 0:19:02.600
<v Speaker 6>do you do you ultimately think that the FED will

0:19:02.640 --> 0:19:06.040
<v Speaker 6>have to become more joined up in its approach messaging

0:19:06.080 --> 0:19:08.000
<v Speaker 6>as well, because that's where the whiplash seems to be

0:19:08.040 --> 0:19:11.440
<v Speaker 6>coming in. We have FED chair Pale speaking of perhaps

0:19:11.480 --> 0:19:13.840
<v Speaker 6>this necessity to start cutting in twenty twenty four, and

0:19:13.840 --> 0:19:16.400
<v Speaker 6>then a couple of FED speak come out and try

0:19:16.440 --> 0:19:18.280
<v Speaker 6>and weel us back in terms of how far how

0:19:18.320 --> 0:19:20.520
<v Speaker 6>fast are we getting a consistent message?

0:19:21.720 --> 0:19:24.840
<v Speaker 11>Up until last up until recently, I would say yes,

0:19:24.880 --> 0:19:25.919
<v Speaker 11>But now it's like I.

0:19:25.880 --> 0:19:27.720
<v Speaker 8>Don't know what to happen at FED meeting.

0:19:27.760 --> 0:19:31.199
<v Speaker 11>But you know, obviously Fed Tairpal I feel took you know,

0:19:31.240 --> 0:19:32.760
<v Speaker 11>through the markets for a loop when he you know,

0:19:32.960 --> 0:19:36.080
<v Speaker 11>started talking about the fact that ray cuts had entered

0:19:36.080 --> 0:19:39.160
<v Speaker 11>the discussion, you know, and he didn't really push back

0:19:39.160 --> 0:19:41.160
<v Speaker 11>on too much of the questioning that he got during

0:19:41.200 --> 0:19:44.400
<v Speaker 11>the uh uh, during the Q and A. So that's

0:19:44.440 --> 0:19:47.080
<v Speaker 11>why we saw that parade of every single I believe

0:19:47.080 --> 0:19:50.040
<v Speaker 11>it was every single FED official coming out shortly after

0:19:50.200 --> 0:19:54.840
<v Speaker 11>saying hold up, way too soon. Discussion of earlier raitcuts

0:19:55.080 --> 0:19:57.320
<v Speaker 11>is too premature. You know, we still have to see

0:19:57.359 --> 0:19:58.880
<v Speaker 11>a lot more data. Everything is going you know, again,

0:19:58.880 --> 0:20:00.719
<v Speaker 11>we're looking at the totality the data, as we keep

0:20:00.760 --> 0:20:03.160
<v Speaker 11>talking about all the time, and I think there's going

0:20:03.200 --> 0:20:05.000
<v Speaker 11>to be a lot more of that before we can

0:20:05.200 --> 0:20:07.000
<v Speaker 11>see the official rate cuts. But you know, it's going

0:20:07.080 --> 0:20:08.520
<v Speaker 11>to you know, we do believe it's going to happen

0:20:08.520 --> 0:20:11.359
<v Speaker 11>again mid part of twenty twenty four, which is around

0:20:11.400 --> 0:20:14.080
<v Speaker 11>the corner at this point. But the fact that you know, things.

0:20:13.880 --> 0:20:18.400
<v Speaker 9>Are slowly, slowly, slowly slowing.

0:20:18.400 --> 0:20:20.800
<v Speaker 11>And the fact that inflation is coming down, you know,

0:20:20.840 --> 0:20:22.840
<v Speaker 11>it's a good place to be in right now. And

0:20:22.880 --> 0:20:24.239
<v Speaker 11>this is something that I don't think any of us

0:20:24.240 --> 0:20:25.560
<v Speaker 11>would have anticipated a year ago.

0:20:25.880 --> 0:20:30.000
<v Speaker 2>So, Jennifer, can we officially take the recession talk off

0:20:30.000 --> 0:20:30.439
<v Speaker 2>the table?

0:20:32.600 --> 0:20:34.800
<v Speaker 11>We were I'm going to say this again, we've always

0:20:34.840 --> 0:20:39.919
<v Speaker 11>been in that soft landing category and we had I

0:20:39.920 --> 0:20:43.240
<v Speaker 11>think a negative print on one point last year, but

0:20:43.280 --> 0:20:45.240
<v Speaker 11>we took that all out. You know, again, this is

0:20:45.280 --> 0:20:48.400
<v Speaker 11>like the whole soft landing, no landing, any landing kind

0:20:48.400 --> 0:20:51.879
<v Speaker 11>of scenario. You know, we still see things slowing obviously

0:20:52.720 --> 0:20:54.879
<v Speaker 11>around the turn of this year, and of you know,

0:20:54.920 --> 0:20:57.080
<v Speaker 11>this is going to prompt those FED rate cuts to

0:20:57.640 --> 0:20:58.840
<v Speaker 11>come along around June.

0:20:58.680 --> 0:21:00.679
<v Speaker 8>Or around June.

0:21:00.920 --> 0:21:04.679
<v Speaker 11>So but I don't think a hard landing or actual

0:21:04.720 --> 0:21:07.240
<v Speaker 11>recession is right now. Looks like it's in the cards,

0:21:07.280 --> 0:21:09.679
<v Speaker 11>but you know, things can change very very quickly. A

0:21:09.680 --> 0:21:11.840
<v Speaker 11>lot of still a lot of uncertainty that's playing out

0:21:11.840 --> 0:21:14.280
<v Speaker 11>out there as the as twenty twenty four begins, So

0:21:14.280 --> 0:21:16.000
<v Speaker 11>we'll see how all that plays out. But as of

0:21:16.119 --> 0:21:18.199
<v Speaker 11>right now, you know, we are not looking for an

0:21:18.240 --> 0:21:20.040
<v Speaker 11>actual full fledged recession.

0:21:20.440 --> 0:21:23.280
<v Speaker 2>Jennifer, I don't know, just in my opinion, I think

0:21:23.320 --> 0:21:25.560
<v Speaker 2>the Fed's done a decent job here, I mean, coming

0:21:25.560 --> 0:21:28.000
<v Speaker 2>out of a pandemic. But you don't they didn't teach

0:21:28.080 --> 0:21:31.480
<v Speaker 2>in business school. Maybe a little bit late, okay, I'll

0:21:31.480 --> 0:21:33.399
<v Speaker 2>give you that, but by and large they seems to

0:21:33.440 --> 0:21:36.760
<v Speaker 2>have managed this thing pretty well. If in fact, we

0:21:36.840 --> 0:21:39.320
<v Speaker 2>do get a soft landing. What's your feeling here is

0:21:39.359 --> 0:21:40.880
<v Speaker 2>now we have a little bit of hindsight.

0:21:42.640 --> 0:21:44.359
<v Speaker 8>I'm going to one hundred percent agree with you of that.

0:21:44.440 --> 0:21:46.600
<v Speaker 11>I mean the fact that again we are at this

0:21:46.720 --> 0:21:49.879
<v Speaker 11>stage at the last you know, the last few days

0:21:49.920 --> 0:21:52.680
<v Speaker 11>of December of twenty twenty three, and that whole soft

0:21:52.760 --> 0:21:55.320
<v Speaker 11>landing narrative is still complaint can continue to play out,

0:21:55.359 --> 0:21:57.640
<v Speaker 11>and more and more people have hopped on it over

0:21:57.680 --> 0:22:00.399
<v Speaker 11>the last few months. And this is something I guess,

0:22:00.440 --> 0:22:02.040
<v Speaker 11>you know, again, no one would imagine, you know, in

0:22:02.119 --> 0:22:05.520
<v Speaker 11>unemployment it's still very very tight. Wage growth is still

0:22:06.000 --> 0:22:07.920
<v Speaker 11>on the rise, you know, but not as hot as

0:22:07.920 --> 0:22:10.760
<v Speaker 11>it was was. So this is you know, dare I say,

0:22:10.800 --> 0:22:14.520
<v Speaker 11>it's almost goldilocks ish, you know, this is something that

0:22:14.560 --> 0:22:16.920
<v Speaker 11>the FED is totally welcoming. And for sure it seems

0:22:16.920 --> 0:22:18.800
<v Speaker 11>like they've done a great job. And the fact that

0:22:19.080 --> 0:22:21.680
<v Speaker 11>the US economy remains resilience after over five hundred and

0:22:21.720 --> 0:22:25.400
<v Speaker 11>twenty five basis points of great hikes is pretty darn good.

0:22:25.440 --> 0:22:28.320
<v Speaker 11>I mean, this is I think they should be giving

0:22:28.320 --> 0:22:30.320
<v Speaker 11>themselves a pad on the back. But again, it ain't

0:22:30.359 --> 0:22:33.160
<v Speaker 11>over until it's over, and we're gonna have to see

0:22:33.200 --> 0:22:35.959
<v Speaker 11>how you know, twenty twenty four plays out. Still if

0:22:36.000 --> 0:22:38.760
<v Speaker 11>we start seeing more signs of potential, you know, more

0:22:39.240 --> 0:22:42.160
<v Speaker 11>heavier breaking I guess on the economic momentum front.

0:22:42.280 --> 0:22:44.800
<v Speaker 6>And let's just talk about some of those risk factors

0:22:45.160 --> 0:22:47.080
<v Speaker 6>not to be a Debbie Downer at the end of

0:22:47.080 --> 0:22:50.119
<v Speaker 6>the conversation, But just tell us a little bit about

0:22:50.119 --> 0:22:52.800
<v Speaker 6>what is it that you think could pull back a

0:22:52.840 --> 0:22:55.720
<v Speaker 6>consumer at this moment which does seem to be so resilient.

0:22:55.840 --> 0:22:58.280
<v Speaker 6>Is it geopolitics, is it tensions in the Middle East?

0:22:58.280 --> 0:23:00.480
<v Speaker 6>What is it that suddenly up ends some of these

0:23:00.560 --> 0:23:02.520
<v Speaker 6>rosier viewpoints when it comes to self landing.

0:23:03.320 --> 0:23:04.520
<v Speaker 8>I want to say all of the above.

0:23:04.520 --> 0:23:08.280
<v Speaker 11>I mean, if consumer starts seeing more signs of you know, potential,

0:23:08.440 --> 0:23:11.840
<v Speaker 11>even like supply chain issues coming back into the mix.

0:23:11.920 --> 0:23:13.840
<v Speaker 11>You know, China's opening again and all that, so that's fine,

0:23:13.880 --> 0:23:15.960
<v Speaker 11>But then now we've got everything that's happening in the

0:23:16.000 --> 0:23:19.919
<v Speaker 11>Red Sea. There's a story this morning about about Europe,

0:23:19.920 --> 0:23:22.280
<v Speaker 11>you know, trying to create its own battery chain you

0:23:22.320 --> 0:23:26.840
<v Speaker 11>know scenario, and it's having problems sourcing sourcing supplies or

0:23:26.840 --> 0:23:29.520
<v Speaker 11>components because of you know, a competition from the US.

0:23:29.920 --> 0:23:31.879
<v Speaker 11>So that could also throw a wrench into that. And

0:23:31.960 --> 0:23:35.400
<v Speaker 11>of course, as you mentioned geopolitics, you know, the war

0:23:35.600 --> 0:23:38.960
<v Speaker 11>in Ukraine, of course, the conflict in the Middle East.

0:23:39.240 --> 0:23:41.520
<v Speaker 11>If that ramps up. We also have a number of

0:23:41.520 --> 0:23:43.960
<v Speaker 11>elections coming up in the in twenty twenty four. We

0:23:44.040 --> 0:23:46.400
<v Speaker 11>have you know, you know, not the political expert, of course,

0:23:46.400 --> 0:23:49.119
<v Speaker 11>but we've got Taiwan coming up in January, and of

0:23:49.119 --> 0:23:52.359
<v Speaker 11>course the you know whole series of European elections during

0:23:52.400 --> 0:23:54.520
<v Speaker 11>the year, and then of course we've got the US

0:23:54.560 --> 0:23:56.840
<v Speaker 11>coming up in November, and all of these could throw

0:23:57.119 --> 0:23:58.359
<v Speaker 11>a big wrench and all this.

0:23:59.119 --> 0:24:00.720
<v Speaker 8>I always like to look at climate as well.

0:24:00.760 --> 0:24:03.119
<v Speaker 11>I mean, this is something that seemed like a you know,

0:24:03.160 --> 0:24:05.359
<v Speaker 11>a very far away to story many you know, a

0:24:05.359 --> 0:24:07.720
<v Speaker 11>couple of years ago, but it's still very much now.

0:24:07.760 --> 0:24:08.800
<v Speaker 8>It's very much here.

0:24:09.040 --> 0:24:11.880
<v Speaker 11>We can see it from you know, here in Toronto

0:24:11.880 --> 0:24:13.840
<v Speaker 11>we have like a green Christmas, which is something I

0:24:13.880 --> 0:24:16.920
<v Speaker 11>haven't seen in a long time. This is all could

0:24:16.960 --> 0:24:19.720
<v Speaker 11>potentially add to the whole inflationary pressures in the terms

0:24:19.720 --> 0:24:22.000
<v Speaker 11>of how it affects food prices for example.

0:24:22.480 --> 0:24:25.080
<v Speaker 2>All right, jeniferly, thanks so much for joining us. Jennifer

0:24:25.119 --> 0:24:28.560
<v Speaker 2>Leeve from a Bank of Montreal Beimo as we know

0:24:28.640 --> 0:24:30.560
<v Speaker 2>it in the trade. You giving us her thoughts on

0:24:30.720 --> 0:24:33.920
<v Speaker 2>this economy looks like a pretty solid soft landing. At

0:24:33.920 --> 0:24:34.520
<v Speaker 2>this point.

0:24:34.760 --> 0:24:38.400
<v Speaker 7>You're listening to the Tape Can't Live program Bloomberg Markets

0:24:38.440 --> 0:24:41.879
<v Speaker 7>weekdays at ten am Eastern on Bloomberg Radio, the tune

0:24:41.880 --> 0:24:44.840
<v Speaker 7>in app, Bloomberg dot Com, and the Bloomberg Business app.

0:24:44.880 --> 0:24:47.720
<v Speaker 7>You can also listen live on Amazon Alexa from our

0:24:47.720 --> 0:24:52.800
<v Speaker 7>flagship New York station, Just say Alexa Play Bloomberg eleven thirty.

0:24:53.880 --> 0:24:55.480
<v Speaker 5>Judy Van Allen is joining us.

0:24:55.600 --> 0:24:59.679
<v Speaker 6>She's chief revenue officer at Recruiting Rewards now rocketing.

0:25:00.200 --> 0:25:02.640
<v Speaker 5>I'm thinking of cash back, I'm thinking of coupons.

0:25:02.680 --> 0:25:04.679
<v Speaker 6>I'm thinking though, of you being able to track consumer

0:25:04.760 --> 0:25:08.879
<v Speaker 6>sentiment as it stands online in particular, and Julie, is

0:25:08.960 --> 0:25:11.960
<v Speaker 6>the consumer as resilient as it was this time last

0:25:12.040 --> 0:25:13.800
<v Speaker 6>year when it comes to e commerce purchasing.

0:25:15.200 --> 0:25:16.240
<v Speaker 9>It's a great question.

0:25:16.480 --> 0:25:20.200
<v Speaker 4>And first, it was a massive holiday season, especially for

0:25:20.680 --> 0:25:28.439
<v Speaker 4>brands like US who cultivate great loyalty the incentives, rewards, discounts, coupons.

0:25:28.840 --> 0:25:32.080
<v Speaker 4>But unlike the last couple of holiday shopping seasons, we

0:25:32.440 --> 0:25:34.680
<v Speaker 4>had to wait until the very last minute to see

0:25:34.720 --> 0:25:38.240
<v Speaker 4>those consumer dollars flow through, which is obviously a scary

0:25:38.280 --> 0:25:42.000
<v Speaker 4>moment when you consider how much spend flows through Q four. Normally,

0:25:42.680 --> 0:25:46.560
<v Speaker 4>last couple of years, shopping really started in October November

0:25:46.920 --> 0:25:50.720
<v Speaker 4>in earnest. This year, it really started on Cyber Week

0:25:51.320 --> 0:25:55.320
<v Speaker 4>which we kind of anticipated would happen and luckily did happen,

0:25:55.800 --> 0:25:58.399
<v Speaker 4>knowing that consumers would likely be waiting for the best

0:25:58.440 --> 0:26:02.600
<v Speaker 4>possible deals. But what I will say is particularly interesting

0:26:02.720 --> 0:26:05.879
<v Speaker 4>is that because consumers waited, there was a lot of

0:26:05.960 --> 0:26:09.600
<v Speaker 4>pent up demand that rolled into December. But that made

0:26:09.600 --> 0:26:13.320
<v Speaker 4>it quite hard for many retailers and brands to sustain

0:26:13.400 --> 0:26:17.000
<v Speaker 4>that sort of promotional activity through end of year. So

0:26:17.080 --> 0:26:20.159
<v Speaker 4>some were smart with their budgets, some less smart, and

0:26:20.200 --> 0:26:22.040
<v Speaker 4>it did really create some winners and losers.

0:26:22.840 --> 0:26:25.160
<v Speaker 5>Okay, let's talk about the winners who won.

0:26:27.320 --> 0:26:29.679
<v Speaker 4>From a category standpoint, I would say there are some

0:26:29.800 --> 0:26:35.000
<v Speaker 4>interesting things. Travel really did quite well, ostensibly because consumers

0:26:35.080 --> 0:26:38.760
<v Speaker 4>were waiting for the best deals on high price point purchases.

0:26:39.560 --> 0:26:41.520
<v Speaker 4>We thought electronics would.

0:26:41.359 --> 0:26:42.159
<v Speaker 9>Be a big winner.

0:26:42.960 --> 0:26:43.720
<v Speaker 8>Not so much.

0:26:44.440 --> 0:26:47.040
<v Speaker 4>They did start to come back a little bit in December,

0:26:47.080 --> 0:26:50.239
<v Speaker 4>but given those are discretionary purchases, we did think that

0:26:50.280 --> 0:26:54.679
<v Speaker 4>those dollars would wait for the big deals to occur.

0:26:55.480 --> 0:27:00.560
<v Speaker 4>Apparel was another one that wasn't so super sense again,

0:27:00.640 --> 0:27:04.840
<v Speaker 4>because that's a bit discretionary. People aren't gifting apparel as much.

0:27:04.880 --> 0:27:07.239
<v Speaker 4>It's more something for yourself that you might want and

0:27:07.320 --> 0:27:11.840
<v Speaker 4>not need. On the other hand, we saw incredible growth

0:27:11.880 --> 0:27:18.639
<v Speaker 4>coming out of department stores, marketplaces, footwear, toys. So really

0:27:18.680 --> 0:27:21.639
<v Speaker 4>apparel and electronics was the only two that were a

0:27:21.680 --> 0:27:22.720
<v Speaker 4>tad lackluster.

0:27:22.840 --> 0:27:26.000
<v Speaker 2>I'll say, well, against my better judgement, Caroline, I bought

0:27:26.000 --> 0:27:29.040
<v Speaker 2>an Xbox for one of my offspring and I did

0:27:29.040 --> 0:27:33.080
<v Speaker 2>it begrudgingly, but he had a pretty good year.

0:27:34.000 --> 0:27:34.400
<v Speaker 3>All right.

0:27:34.560 --> 0:27:38.000
<v Speaker 2>So, Julie, I mean, how do we feel about the

0:27:38.000 --> 0:27:40.320
<v Speaker 2>consumer here, because I'm not sure how the consumer's paying

0:27:40.359 --> 0:27:42.800
<v Speaker 2>for all this stuff? Is what are the retailers telling

0:27:42.800 --> 0:27:44.240
<v Speaker 2>me about credit and that type of thing.

0:27:45.920 --> 0:27:48.800
<v Speaker 4>Yeah, So, I mean we see consumers spending, right, you know,

0:27:48.880 --> 0:27:51.160
<v Speaker 4>you just you just listed the stats for us there.

0:27:51.200 --> 0:27:53.960
<v Speaker 4>But I think we have to remember that consumers are spending,

0:27:54.160 --> 0:27:56.400
<v Speaker 4>but they're looking for the best value.

0:27:56.600 --> 0:28:00.720
<v Speaker 9>So, but that's really putting brand loyalty in questions.

0:28:00.720 --> 0:28:03.000
<v Speaker 4>So you see a lot of retailers and brands really

0:28:03.000 --> 0:28:05.520
<v Speaker 4>scrambling to try to figure out what does this mean

0:28:05.640 --> 0:28:07.120
<v Speaker 4>for how they retain.

0:28:07.200 --> 0:28:08.520
<v Speaker 9>Shoppers going forward.

0:28:08.960 --> 0:28:12.800
<v Speaker 4>And while there are certainly signs of inflation cooling, I

0:28:12.840 --> 0:28:15.760
<v Speaker 4>think that there are many facets of our current economy

0:28:16.119 --> 0:28:18.919
<v Speaker 4>political landscape. A lot going to be happening in the

0:28:18.960 --> 0:28:22.080
<v Speaker 4>next year that are that's going to mean that consumers

0:28:22.119 --> 0:28:25.840
<v Speaker 4>are still very, very value driven, which is going to

0:28:25.880 --> 0:28:29.680
<v Speaker 4>create a challenge, a juxtaposition, if you will, for retailers,

0:28:29.720 --> 0:28:31.920
<v Speaker 4>who I think at the beginning of the year, you're

0:28:31.960 --> 0:28:34.840
<v Speaker 4>going to hear a lot of retailers looking to return

0:28:34.880 --> 0:28:37.520
<v Speaker 4>to health, which is going to mean they're looking for

0:28:37.640 --> 0:28:41.440
<v Speaker 4>better profit margins coming out of a very competitive, high

0:28:41.440 --> 0:28:42.800
<v Speaker 4>promotional QUE four.

0:28:43.320 --> 0:28:44.120
<v Speaker 9>But again that's.

0:28:44.200 --> 0:28:45.760
<v Speaker 2>Yeah, that's kind of where I want to go, Julie.

0:28:45.800 --> 0:28:48.360
<v Speaker 2>I mean, I hear a lot about consumers seeking value

0:28:48.360 --> 0:28:51.120
<v Speaker 2>and promotions and things, So what does that mean for

0:28:51.160 --> 0:28:52.120
<v Speaker 2>the retailer's margins.

0:28:53.480 --> 0:28:57.320
<v Speaker 4>It's a challenge, right, they are going they usually are

0:28:57.440 --> 0:28:59.600
<v Speaker 4>used to having to give quite a lot of way

0:29:00.200 --> 0:29:02.480
<v Speaker 4>for and then come Q one there's an ability to

0:29:02.720 --> 0:29:06.760
<v Speaker 4>recoup those healthy margins, and that's even more important now

0:29:06.800 --> 0:29:10.760
<v Speaker 4>coming off of COVID, when loyalty really look in question

0:29:10.840 --> 0:29:14.240
<v Speaker 4>and consumer and retailers have been spending spending to earn

0:29:14.280 --> 0:29:17.160
<v Speaker 4>back shoppers for the last couple of years, so this

0:29:17.280 --> 0:29:19.840
<v Speaker 4>return to health is important, and there are a couple

0:29:19.880 --> 0:29:22.440
<v Speaker 4>of things that they can do to meet a shopper

0:29:22.480 --> 0:29:28.160
<v Speaker 4>where they are while still offering incentives things like cash back.

0:29:28.280 --> 0:29:29.080
<v Speaker 8>Cash back is a.

0:29:29.040 --> 0:29:33.440
<v Speaker 4>Great lever for allowing a retailer to charge regular price

0:29:33.880 --> 0:29:37.400
<v Speaker 4>but create an incentive for a shopper. And even though

0:29:37.440 --> 0:29:39.160
<v Speaker 4>I know you said you didn't go in store too

0:29:39.280 --> 0:29:43.240
<v Speaker 4>much to shop this holiday season, that is a big

0:29:43.320 --> 0:29:48.560
<v Speaker 4>and growing arena, especially for younger shoppers. So another area

0:29:48.320 --> 0:29:53.560
<v Speaker 4>that retailers can think to invest is in incentivizing things

0:29:53.640 --> 0:29:56.680
<v Speaker 4>like buy online, pickup in store, where they can give

0:29:56.680 --> 0:30:00.520
<v Speaker 4>an incentive there but drive consumers to shop where they

0:30:00.560 --> 0:30:03.440
<v Speaker 4>know that they'll get additional purchases once those consumers are

0:30:03.480 --> 0:30:03.960
<v Speaker 4>in the store.

0:30:04.240 --> 0:30:05.960
<v Speaker 2>All right, Julie, thank you so much for joining us,

0:30:06.240 --> 0:30:08.480
<v Speaker 2>as I always appreciate getting a few minutes of your time.

0:30:08.560 --> 0:30:12.760
<v Speaker 2>Julie ben Allen. She is the chief revenue officer at

0:30:12.880 --> 0:30:17.080
<v Speaker 2>Racketon Rewards, giving us the latest lowdown on what has

0:30:17.120 --> 0:30:20.440
<v Speaker 2>been a pretty solid holiday shopping season.

0:30:21.040 --> 0:30:24.120
<v Speaker 1>Thanks for listening to the Bloomberg Markets podcast. You can

0:30:24.160 --> 0:30:27.960
<v Speaker 1>subscribe and listen to interviews at Apple Podcasts or whatever

0:30:28.040 --> 0:30:31.760
<v Speaker 1>podcast platform you prefer. I'm Matt Miller. I'm on Twitter

0:30:31.960 --> 0:30:34.040
<v Speaker 1>at Matt Miller nineteen seventy three.

0:30:34.320 --> 0:30:36.680
<v Speaker 2>And I'm Fall Sweeney. I'm on Twitter at pt Sweeney

0:30:36.840 --> 0:30:39.480
<v Speaker 2>before the podcast. You can always catch us worldwide at

0:30:39.520 --> 0:30:41.280
<v Speaker 2>Bloomberg Radio