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Speaker 1: This is the business of sports where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that we've been advocating for

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Speaker 1: for years. From a Macrow standpoint, I think our sport

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Speaker 1: industry is really forced to look at the business a

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Speaker 1: little bit differently. In depth conversations with the leaders in

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Speaker 1: the sports industry. Who wants to be the sacrificial lambs

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Speaker 1: That shows up that the first big major sporting event

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Speaker 1: were part of something much bigger than the sports right

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Speaker 1: now and the health and saptry of our stakeholders that

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Speaker 1: works much important every moment. I think we're all from

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Speaker 1: the business respective thinking about the impact that the virus

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Speaker 1: is having on across the country. Inst Bloomberg Business of

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Speaker 1: Sports from Bloomberg Radio. Hi everyone, I'm Jason Kelly, and

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Speaker 1: I'm Mike Lynch and I'm Michael bar Over the next hour,

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Speaker 1: we will explore the big money issues in the world

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Speaker 1: of sports and talk to some of the biggest players

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Speaker 1: in the industry. That's right coming up on the show,

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Speaker 1: We're gonna catch up with Amy Privitt Perco. She's the

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Speaker 1: Sea of the Night Commission on intercollegiate athletics. It's a

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Speaker 1: critical time for Ledge Sports to be sure. They've got

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Speaker 1: some major recommendations, and some of them have to do

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Speaker 1: with big time college football. And speaking of big time

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Speaker 1: college football, one of the greatest rivalries in college football,

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Speaker 1: Michigan versus Ohio State. Take a listen to what this

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Speaker 1: normally sounds like. Ohio State Michigan and we're on their

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Speaker 1: way from ann Arbor and over new silent Samy Scale.

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Speaker 1: It's a thing of down. The sound nine does touchdown

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Speaker 1: all right, just like that. Michigan takes their opening drop

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Speaker 1: all the way out of the field Ohio State and

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Speaker 1: running it. They'll get in J K. Dobbins easy doesn't

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Speaker 1: and the buck Eyes have a chance to take the league.

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Speaker 1: You know, we are long on time. We can edit

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Speaker 1: out the Ohio State touch now, So, guys, that whole

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Speaker 1: notion of crowd noise and somebody calling a game and

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Speaker 1: touchdowns being scored not gonna happen this year between the

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Speaker 1: Wolverines and the buck Eyes. That game has been canceled.

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Speaker 1: The latest game that's not going to happen in this

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Speaker 1: college football season. A great rivalry Lynchy, but COVID strikes again,

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Speaker 1: it does, and I'm I don't think many people would

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Speaker 1: be singing Hill to the victors even if they did play.

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Speaker 1: I think Ohio State would run all over them. But

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Speaker 1: it's it's a shame, and you know, we saw this

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Speaker 1: coming a week ago in Michigan. Just hit the pause

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Speaker 1: button on everything. But you know, Ohio State is still

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Speaker 1: gonna wiggle its way into the conference championship game because

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Speaker 1: last year, the Big Ten received six million dollars for

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Speaker 1: having a Big Ten team in the college football playoffs.

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Speaker 1: So I think that the league they bent their rules

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Speaker 1: a little bit, and I think the ulterior motive was

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Speaker 1: to get Ohio State into that national championship playoffs so

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Speaker 1: they could get some money back. Yeah. I mean, there's

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Speaker 1: so much contortionism that seems to be happening, Michael Barr

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Speaker 1: when it comes to college football season. We're going to

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Speaker 1: talk about that with with Amy Privott Perco coming up

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Speaker 1: in a few minutes. But this is I know that

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Speaker 1: you can make the argument that this is about the athletes,

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Speaker 1: this is about the students, Let's be honest, It's about money.

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Speaker 1: Oh yeah, this is definitely about money. And it's what's

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Speaker 1: sad is Yes, this was the time that I'm ready

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Speaker 1: to watch Michigan in Olisle State and I've got my

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Speaker 1: beer and I'm all set and blue. That's it. And

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Speaker 1: what but I mean, the problem is that you know,

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Speaker 1: the Michigan's team, they have the coronavirus outbreak and it's

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Speaker 1: you know, it's now went into a second week. And

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Speaker 1: this is what it comes down to. And this is

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Speaker 1: what we talked about earlier, is that, yes, it's great

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Speaker 1: to have the sports go out there and we enjoy it,

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Speaker 1: but we're trying to play it in COVID and it's

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Speaker 1: all great and nice until mama's son comes down with

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Speaker 1: this virus. And and this is a problem. I don't

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Speaker 1: know what to do about it, outside of maybe you

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Speaker 1: do just have to shut it down a bit. Well,

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Speaker 1: one of the leading voices in all of college sports,

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Speaker 1: one of the most legendary coaches, he's got an idea

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Speaker 1: about it. Take a listen. I would just like for

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Speaker 1: just for the safety, the mental health and the physical

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Speaker 1: health of our players and staff, for their like to

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Speaker 1: assess where we're at. You know, in our country today,

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Speaker 1: there's you have two thousand deaths a day. You know,

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Speaker 1: you have two thousand cases a million and a half.

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Speaker 1: Last week, you have people saying that the next six

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Speaker 1: weeks are going to be the worst. To me, it's

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Speaker 1: already pretty bad. And that, of course is coach k

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Speaker 1: Mike Sasowski, the longtime legendary coach of Duke, essentially saying,

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Speaker 1: we need to think about this basketball season. Now. Let's

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Speaker 1: talk about the money that is the single biggest contributor

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Speaker 1: to the n c Double A revenue wise, March Madness.

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Speaker 1: In order to have March Madness, you need to have

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Speaker 1: a season. We didn't have a March Madness last year.

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Speaker 1: We didn't have an NC Double A tournament in men's

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Speaker 1: Division one college basketball, Lynchy, what should we do well?

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Speaker 1: March Madness generates six hundred million dollars for the three

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Speaker 1: fifty one schools to participate in Division one basketball. The

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Speaker 1: cynic in me when I hear Mike Sachowski says he

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Speaker 1: doesn't think he has a chance to win it all

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Speaker 1: this year, so he's got to call the season off.

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Speaker 1: He's lost to Michigan State in Illinois already with wins

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Speaker 1: over Balor Mine and Coppin State. UM, my recommendation would

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Speaker 1: be hit. If the next six weeks are going to

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Speaker 1: be so bad. Let's hit the pause button and let's

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Speaker 1: come back and revisit it after six weeks. What do

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Speaker 1: you think, Bar, what do you do? And we were

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Speaker 1: talking about this, uh topic here in the office, and yeah,

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Speaker 1: and Lynch, you got a point. Okay, hit the pause

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Speaker 1: button and then let's everybody you know, get in position

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Speaker 1: to you know, to do what you have to do.

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Speaker 1: If you have to to bubble, go ahead and bubble

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Speaker 1: to get ready to play the quote unquote March Madness

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Speaker 1: tournament in Indianapolis. And you can do it. But I

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Speaker 1: hate to say it sometimes, you know, college kids are

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Speaker 1: gonna be college kids and you have to follow the

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Speaker 1: rules here. If we're going to do that, and I agree, Uh, Lynch,

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Speaker 1: maybe just hit the pause button for several weeks. If

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Speaker 1: we're going to have a tournament, well we're gonna talk

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Speaker 1: about this coming up with Amy Privot Perko, CEO of

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Speaker 1: the Night Commission on Intercollegiate Athletics, And just a little

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Speaker 1: bit of a teaser, Bar, she you know, might be

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Speaker 1: of the opinion that just because it's called March madness

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Speaker 1: doesn't mean that the madness can't be transported. Our commission

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Speaker 1: recognizes that far reaching. Governance reform will not take place overnight.

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Speaker 1: At the same time, it believes that discussions on a

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Speaker 1: new government structure for Division one can, should, and must

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Speaker 1: begin immediately. Governors reform is urgent, not a wishless item

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Speaker 1: to consider some time down the road. And that is

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Speaker 1: Arnie Duncan, former Secretary of Education and now the co

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Speaker 1: chair of the Night Commission on Intercollegiate Athletics. Well, thank

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Speaker 1: you so much for joining us. We're here each and

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Speaker 1: every week for you at the same time talking to

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Speaker 1: the biggest names in sports. I'm Jason Kelly alongside Michae

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Speaker 1: Lynch and Michael Barr Today. Really excited to be speaking

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Speaker 1: with Amy Privett Perko. She is CEO of the Night

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Speaker 1: Commission on Intercollegiate Athletics. She's got a lot going on.

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Speaker 1: Amy joins this from Faytteville, North Carolina. Amy, Really nice

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Speaker 1: to have you on the show. Great to be here. Yeah,

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Speaker 1: I'm really excited about this because it's a fascinating time

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Speaker 1: for college sports, for sports overall, and you know I

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Speaker 1: and I think I speak for the team here and

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Speaker 1: fascinating by the work that you're doing because you came

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Speaker 1: out with a pretty bold proposal about Division one athletics.

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Speaker 1: It is the moneymaker in many ways, especially when we

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Speaker 1: talk about college football. Tell us what you guys are recommending,

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Speaker 1: let's start there. Yeah, sure, And and before we start

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Speaker 1: there with the recommendation, let me just emphasize that the

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Speaker 1: Night Night Commission we're you know, a thought leadership group

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Speaker 1: of current and former presidents, um athletic administrators, former college athletes,

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Speaker 1: all who share the goal of and passion about college sports,

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Speaker 1: you know, as as part of the university and developing

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Speaker 1: young people. And so we don't have any self interest

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Speaker 1: in terms of changing the system um to you know,

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Speaker 1: to to receive more money or to get more power

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Speaker 1: in certain places. And it's all the work that we

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Speaker 1: do is is for the purposes of improving college sports

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Speaker 1: for the college athletes and for our universities. And we

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Speaker 1: believe Division one is really in a fragile state right now.

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Speaker 1: So these recommendations and all of the work we've done

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Speaker 1: this past year is really just strengthen college sports for

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Speaker 1: the future. And you know, the recommendations blow down to

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Speaker 1: really three major changes. One is that we believe that

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Speaker 1: there should be a separate entity created to govern UH

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Speaker 1: football at the at what is currently the FDS level.

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Speaker 1: So the highest level of college football should have its

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Speaker 1: own separate entity, and that entity should be UH supported

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Speaker 1: and funded by the College Football Playoff, which a lot

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Speaker 1: of people don't realize is actually, you know, independent of

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Speaker 1: the n c a A. It's managed by an independent

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Speaker 1: LLC by the football conferences. And that uh, that playoff

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Speaker 1: currently generates more than four hundred sixty million dollars a year.

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Speaker 1: So that's that's number one that that would be created.

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Speaker 1: And then secondly, the n c a A then would

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Speaker 1: continue its role in governing UM all other college sports

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Speaker 1: at the Division one level, and you know that includes

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Speaker 1: UH mandalmen's basketball and of course the March Madness tournament

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Speaker 1: that frankly generates all of the revenues for the n

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Speaker 1: c A and they would continue to govern and manage

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Speaker 1: the thirty other Division one sports. Another you know, important

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Speaker 1: fact that folks don't realize is that they're over one

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Speaker 1: hundred and eighty thousand Division one college students participating in

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Speaker 1: in the one athletics every year, less than eight percent

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Speaker 1: of those athletes or football players. And then thirdly, UM

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Speaker 1: and we put forward a set of principles that should

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Speaker 1: guide both governing entities. So we're we're not looking for

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Speaker 1: these entities to walk away from the values in the

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Speaker 1: in the core principles of college sports and in what

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Speaker 1: we believe it should be UM and so those principles

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Speaker 1: are there to help guide both entities in this new structure.

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Speaker 1: I want to expand more on what you were saying,

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Speaker 1: And I was going through the press packet a hundred

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Speaker 1: fourteen years the n C Double as history, and the

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Speaker 1: Night Commission concluded basically that the n C Double A

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Speaker 1: Division one is no longer keeping pace with the rapid

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Speaker 1: commercial growth of college athletics, especially in football. Can you

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Speaker 1: expand more on that? What what is the n C

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Speaker 1: Double A doing to not keep up? I guess that's

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Speaker 1: the best way I'm trying to say it. Yeah, No,

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Speaker 1: that's it's it's this great question. And you know, one

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Speaker 1: of the things we did in our presentation of folks

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Speaker 1: who are interested in in learning more about the history

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Speaker 1: as we put together just a slide that showed, you know,

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Speaker 1: the key markers over the hundred fourteen year history of

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Speaker 1: the n C A A and and you look at

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Speaker 1: that marker and it shows that there has been you know,

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Speaker 1: tremendous evolution in the governance. And we see this step

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Speaker 1: as just another evolution in what has um, what has

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Speaker 1: transpired over the past one fourteen years. And you know,

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Speaker 1: of course, the n c a A was founded frankly

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Speaker 1: because of football UM and and the demand that President

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Speaker 1: Theodore Roosevelt put out after a season of I think

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Speaker 1: it's around fourteen fatalities and hundreds of serious injuries to

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Speaker 1: football players UM, the demand was made the university presidents

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Speaker 1: either make the sports safer or abolish it. And so

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Speaker 1: that was uh, the genesis of the National Association founded

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Speaker 1: around that. But over that hundred fourteen years, UH, there's

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Speaker 1: been a consistent pattern of football UM moving away from

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Speaker 1: the n c a A in various ways at the

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Speaker 1: highest level and seeking more economy UM. And so the

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Speaker 1: present day kind of dysfunction is that you know, again,

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Speaker 1: the the national Championship, the Marquee Championship for FPS football

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Speaker 1: is managed independent of the n c a A. UH.

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Speaker 1: The the n c A does not receive any money

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Speaker 1: at all from from football and yet it's responsible for

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Speaker 1: UM all of the national operations like things like enforcement,

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Speaker 1: health and safety, litigation cost UM and then the bottom

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Speaker 1: line is you know, we don't think that the current

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Speaker 1: structure works well for FBS football. It's a very fragmented government. Um.

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Speaker 1: You know, it is the most powerful sports in college athletics,

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Speaker 1: that it has far reaching impact on all of the

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Speaker 1: other sports. And yet no single entity is in charge

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Speaker 1: of governing the sport of FBS football. Um. And that

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Speaker 1: was made clearly, um, you know, very obvious this year

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Speaker 1: during the pandemic, when there were many disjointed and fragmented

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Speaker 1: decision making about you know, when to play, how to play,

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Speaker 1: when the start, what protocol should be in place, and frankly,

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Speaker 1: that kind of disjointed decision making continues even today. Hi Amy,

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Speaker 1: this is Mike Lynch up in Boston. We only have

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Speaker 1: one FBS team up here at Boston College. Obviously, Um,

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Speaker 1: how did we get here? How do we get to

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Speaker 1: this point? I mean had his football has just been

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Speaker 1: running through stop signs for years and years and years,

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Speaker 1: and finally the commission has just come up and said enough.

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Speaker 1: You know, It's it's interesting because football is very you

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Speaker 1: know again, it's the one unique sport in the n

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Speaker 1: c A structure. The n c A by laws basically

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Speaker 1: say to be an n c A sport. The n

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Speaker 1: c A has to run your national championship, so it

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Speaker 1: has to control the championship and the revenues. And you know,

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Speaker 1: for all other sports, UH, men's basketball is really the

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Speaker 1: only net positive net UH revenue generator. I think baseball championship,

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Speaker 1: the College World Series is pretty positive as well. UM.

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Speaker 1: But across the board, the n c A gets all

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Speaker 1: its money UH for its operations and then since around

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Speaker 1: six hundred million dollars a year back to schools in

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Speaker 1: a typical March Madness situation. So football is the only

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Speaker 1: sport that's considered an n c A sport at the

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Speaker 1: FBS level, but to run but it's championship is run

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Speaker 1: outside the n c A A. And in terms of

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Speaker 1: the question how we got here, um, you know, again

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Speaker 1: there's there's been a consistent pattern through the years of

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Speaker 1: different milestones. And one of the key milestones and prior

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Speaker 1: to eighty four, the n c A actually controlled the

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Speaker 1: television rights UH for regular season football and UH, the

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Speaker 1: the members Georgia and University of Georgian Oklahoma actually sued

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Speaker 1: the n c A A and that led to the

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Speaker 1: Supreme Court decision UM that basically strip the n c

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Speaker 1: A of its his control over UH college football, and

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Speaker 1: then that led to UM, you know, the conferences UH

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Speaker 1: negotiating their own TV deals and controlling UM college football.

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Speaker 1: And so you saw, you know, in the eighties and nineties,

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Speaker 1: you know, tremendous growth in and media rights UM for

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Speaker 1: those conference contracts, and then quite frankly, the consolidation of

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Speaker 1: all the bowl system into a you know, a true

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Speaker 1: national championship first with the BCS, now with the CFP

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Speaker 1: has infused you know, again other hundreds of millions of

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Speaker 1: dollars into the system, but again outside of the n

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Speaker 1: c A control UM. And so when you look at

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Speaker 1: kind of the evolution of how all those things occurred,

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Speaker 1: and you know, we we've created lots of financial charts

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Speaker 1: and graphs that show you know, what it means in

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Speaker 1: terms of the bottom line, but you know, there's been

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Speaker 1: billions of dollars that have come into the system UM

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Speaker 1: that are really just under the control primarily of the

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Speaker 1: five major football conferences. And again those revenues have flowed

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Speaker 1: disproportionately to UH coaches salaries, UH growth in personnel and

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Speaker 1: UM and paying bet service on a lot of facility

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Speaker 1: enhancement and improved it. So you know there's been um,

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Speaker 1: you know, increasing revenues and being able to generate lots

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Speaker 1: of revenues off of the popularity of college sports is

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Speaker 1: a good thing. And but you know the where the

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Speaker 1: money has gone has not been, uh, has not produced

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Speaker 1: the best result in terms of strengthening the college sports

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Speaker 1: mission as as a whole and improving all aspects of

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Speaker 1: the college athlete experience. So you know that's there are

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Speaker 1: a lot of the implications there, um, but again the

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Speaker 1: bottom lines that relates Steffist football because there needs to

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Speaker 1: be a greater accountability for the sport within the system. Well,

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Speaker 1: thanks so much for joining us. We're here each and

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Speaker 1: every week for you. At the same time talking to

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Speaker 1: the biggest names in sports. I'm Jason Kelly, along with

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Speaker 1: Mike Lynch and Michael bart Let's get back to our

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Speaker 1: conversation with Amy Privitt Perko. She is the CEO of

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Speaker 1: the Night Commission on Intercollegiate Athletics. You know, Amy, it

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Speaker 1: does strike me that one of the elements of big

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Speaker 1: money uh potentially or presumably that's coming down the pike

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Speaker 1: here is around name, image and likeness. I know that

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Speaker 1: that is an area where you guys have done a

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Speaker 1: lot of thought, a lot of study. Where does the

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Speaker 1: Night Commission come down on what the right way is

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Speaker 1: to approach it? The right way for college athletes maybe

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Speaker 1: to to get some some actual value accruing to them, uh,

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Speaker 1: for themselves. Yeah, no, great question, and that that's uh.

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Speaker 1: The changes around name image likeness are coming in. Uh.

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Speaker 1: We expect, you know, by next fall there will be

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Speaker 1: a new system in place. And I think this will, um,

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Speaker 1: you know really cause us see change in terms of

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Speaker 1: where some of the endorsement money is going and um,

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Speaker 1: it will change college sports and be a new era

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Speaker 1: for college sport. Um. The Night Commission back in April.

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Speaker 1: It's been a busy year for us, but we put

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Speaker 1: forward principles that we think, uh, you know, should should

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Speaker 1: be principles that drive this new model, and we put

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Speaker 1: those out to two try to influence the n c

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Speaker 1: A as well as state legislators who you know have

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Speaker 1: been getting involved in this discussion, state and federal legislators

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Speaker 1: who have been designing their own solutions or college sports

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Speaker 1: in this particular space. Bottom line for our principles, as

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Speaker 1: we believe that you know, college athletes, like every other student,

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Speaker 1: should be able to monetize the use of their name

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Speaker 1: him its likeness, UM. But it should be you know,

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Speaker 1: based on that individuals only that individual's name h is likeness.

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Speaker 1: The school should not be involved, the school's marks should

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Speaker 1: not be involved. Because once you start allowing the schools

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Speaker 1: to be involved in setting up those deals and the

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Speaker 1: school marks to be involved in adding value to uh,

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Speaker 1: you know, jersey or whatever else may may be a

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Speaker 1: product that's created. UH, then we've moved across the line

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Speaker 1: into you know, a pay for play type of arrangement

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Speaker 1: UM for athletes, which UM is not a model that

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Speaker 1: that we support. So UH, there's tremendous opportunity for every

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Speaker 1: college athlete at every level, not not just a vision one,

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Speaker 1: but there are major changes, similar changes at Division two

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Speaker 1: and three in in ai A all around you know,

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Speaker 1: providing this UM, this this new opportunity for college athletes.

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Speaker 1: COVID has just blown everything to smithereens. Never mind obviously

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Speaker 1: the the grave impact on people who have died from

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Speaker 1: this disease, but it has impacted pretty much every aspect

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Speaker 1: of our life, include wing, UH sports UH coach k

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Speaker 1: Mike Shaski UH duke the winning is coach in the

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Speaker 1: history of the sport. UH questions now if we should

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Speaker 1: continue is it time to reconsider the season? Uh? Your

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Speaker 1: comments about what coach K said, if you can expand

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Speaker 1: on that, sure, um, and again back in in June,

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Speaker 1: before you know, um, before schools had decided how they

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Speaker 1: were going to reopen, before decisions were made about how

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Speaker 1: to start all sports. Uh. We we are our commission

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Speaker 1: put forward a set of principles UM that that we

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Speaker 1: felt should be followed ass as it related to re

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Speaker 1: engaging college sports. And the bottom line was that we

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Speaker 1: felt obviously the health of safety of the athletes should

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Speaker 1: come first, and that presidents should be making the decisions,

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Speaker 1: not conference commissioners, and that the presidents should be guided

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Speaker 1: by health professionals and medical professionals as well. UM. The

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Speaker 1: the other aspect we talked about is that you know,

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Speaker 1: we're experiencing a year like no other, and and college

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Speaker 1: sports leaders should be willing to um look at it

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Speaker 1: differently and and not try to uh you know then,

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Speaker 1: and I'm speaking in my view using this example. Just

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Speaker 1: because we've always had uh, you know, March madness in

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Speaker 1: March doesn't mean we should have March madness in March.

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Speaker 1: This year, you can still have a tournament and it

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Speaker 1: can uh the same type of opportunity when we're looking

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Speaker 1: at it in terms of what it is all about,

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Speaker 1: opportunities for athletes that could happen in in April or

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Speaker 1: May if if that's determined to be better for the

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Speaker 1: health and safety of the athletes involved. So you know,

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Speaker 1: we have seen UM again this is where UM kind

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Speaker 1: of the different governance structure of football becomes obbyists. You know,

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Speaker 1: all of the other fall championships for the n c A, soccer, volleyball, uh,

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Speaker 1: any fall sport was postponed and moved to the spring

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Speaker 1: UM for health and safety reasons. Football is the only

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Speaker 1: sport that continued with this saying calendar UM. So I

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Speaker 1: think you know, basketball is going to have to face

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Speaker 1: that decision as we as we look at this situation

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Speaker 1: you know, worsening and you know, lots of teams UH

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Speaker 1: currently pausing and and you know, I think it's uh, UM,

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Speaker 1: you know, a real opportunity for leadership of you know,

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Speaker 1: every every conference commissioner. UH. That's that's their job to

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Speaker 1: to look at that with um, the institutions, but for

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Speaker 1: the conference commissioners to provide leadership as well as the

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Speaker 1: n c a A about what was the appropriate timing

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Speaker 1: moving forward. Amy, One of the big casualties obviously of

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Speaker 1: COVID nineteen has been so many schools eliminating so many

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Speaker 1: non revenue sports. With your recommendations from the Night Commission,

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Speaker 1: can this help save some of the sports that are

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Speaker 1: on the endangered species list? We think it can, and

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Speaker 1: we think it should. And you know, to your point,

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Speaker 1: I think in Division one there's been over a hundred

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Speaker 1: sports have been dropped. And when we put out our

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Speaker 1: when we communicated with the n c A back in

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Speaker 1: the summer, when there were you know a number of concerns,

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Speaker 1: you know, financially, one of the things that that you know,

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Speaker 1: we we said is that we felt dropping sports should

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Speaker 1: be a last resort. We think there's a lot you

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Speaker 1: know what what has happened with you know, the influx

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Speaker 1: of money that came in UM, and no one you

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Speaker 1: know obviously expected anything like a pandemic that would shut

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Speaker 1: down uh, you know, so much of of of the

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Speaker 1: UM kind of the revenue sources UM. But we we've

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Speaker 1: been college sports have been operating, even some of those

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Speaker 1: other sports in ways that are not cost efficient and

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Speaker 1: in ways that are not required to provide you know,

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Speaker 1: really quality UH leadership opportunities through sports for these athletes.

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Speaker 1: So UM as an example, we have a number of

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Speaker 1: UM conferences that were really put together because of a

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Speaker 1: football TV footprint that that that particular conference affiliation may

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Speaker 1: be fine for football and playing one game a week,

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Speaker 1: it doesn't make much sense for baseball teams, UH playing

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Speaker 1: you know, three games in a week, or you know,

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Speaker 1: or volleyball teams. And so what we've done a number

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Speaker 1: of work through the years, not only just around the pandemic,

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Speaker 1: but to try to get leaders to you know, rethink

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Speaker 1: and and and just rethink and reimagine kyle of sports

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Speaker 1: in ways that you know, might serve their athletes just

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Speaker 1: as well, but be more financially responsible. So we're hoping

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Speaker 1: that we've we've seen you know, some uh, some of

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Speaker 1: the conferences, particularly the pandemic has caused them to UH

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Speaker 1: do their scheduling differently for some of the other sports

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Speaker 1: that have continued, and so we think those kinds of

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Speaker 1: opportunities should be looked at. We've also made some major

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Speaker 1: recommendations around changing the NC revenue distribution system in ways

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Speaker 1: that we think UH could provide better incentives for UH

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Speaker 1: schools to sponsor, you know, the other sports instead of

432
00:27:43,000 --> 00:27:46,440
Speaker 1: cutting back. All Division one teams have to have UH

433
00:27:46,640 --> 00:27:50,280
Speaker 1: sponsor sport team teams at a minimum. If you're at

434
00:27:50,320 --> 00:27:55,119
Speaker 1: FBS school, you have to have six team teams. UM.

435
00:27:55,200 --> 00:27:58,840
Speaker 1: But what's what's again, the average fan doesn't realize if

436
00:27:58,880 --> 00:28:02,080
Speaker 1: there's a vast different it even among you know, the

437
00:28:02,200 --> 00:28:05,600
Speaker 1: Power five conferences in terms of how many sports they're offering.

438
00:28:05,640 --> 00:28:08,399
Speaker 1: I'll just give you a quick example. You know, I

439
00:28:08,440 --> 00:28:11,840
Speaker 1: think the Ohio State and in Texas both have athletic

440
00:28:11,880 --> 00:28:16,200
Speaker 1: department budgets over two million dollars. Texas offers nine team

441
00:28:16,280 --> 00:28:21,880
Speaker 1: sports UM. Ohio State offers more than thirty UM. And

442
00:28:22,040 --> 00:28:24,560
Speaker 1: you know that's that's part of their history and that's

443
00:28:24,600 --> 00:28:27,560
Speaker 1: part of Ohio State's history and culture is to have

444
00:28:27,680 --> 00:28:31,280
Speaker 1: that broad base. But within the n c A revenue distribution,

445
00:28:31,320 --> 00:28:33,800
Speaker 1: there's not much incentive to do that. Well, thank you

446
00:28:33,840 --> 00:28:35,520
Speaker 1: so much for joining us. We're here each and every

447
00:28:35,560 --> 00:28:37,080
Speaker 1: week for you. At the same time talking to the

448
00:28:37,080 --> 00:28:39,840
Speaker 1: biggest names in sports. I'm Jason Kelly along with Mike

449
00:28:39,920 --> 00:28:42,920
Speaker 1: Lynch and Michael Barr. Let's continue our conversation with Amy

450
00:28:42,960 --> 00:28:46,800
Speaker 1: Privitt perko CEEO of the Night Commission on Intercollegiate Athletics.

451
00:28:46,840 --> 00:28:50,719
Speaker 1: So Amy, as you alluded to earlier in the conversation,

452
00:28:50,920 --> 00:28:53,480
Speaker 1: there's been a lot going on here in you guys

453
00:28:53,480 --> 00:28:57,440
Speaker 1: have been extraordinarily busy. One element that we have sort

454
00:28:57,480 --> 00:28:59,440
Speaker 1: of touched on lightly, but I want to go a

455
00:28:59,480 --> 00:29:02,760
Speaker 1: little deep or if we can, is what we saw

456
00:29:02,840 --> 00:29:08,200
Speaker 1: over the summer with this national overdue reckoning on inequality

457
00:29:08,320 --> 00:29:12,120
Speaker 1: and racial injustice. Clearly we have seen athletes, in a

458
00:29:12,160 --> 00:29:15,240
Speaker 1: very positive way, in my humble opinion, feel more empowered

459
00:29:15,280 --> 00:29:19,520
Speaker 1: about speaking out and talking about some of the things

460
00:29:19,520 --> 00:29:21,920
Speaker 1: that they've seen. I think back to a conversation that

461
00:29:22,000 --> 00:29:24,400
Speaker 1: we had on this show with a money tumor and

462
00:29:24,400 --> 00:29:29,120
Speaker 1: and his experience as a college athlete, in his frustration

463
00:29:29,240 --> 00:29:34,600
Speaker 1: around name, image and likeness, but also with underlying endorsement

464
00:29:34,680 --> 00:29:38,520
Speaker 1: deals that accrued to his coach but not to him,

465
00:29:38,560 --> 00:29:42,080
Speaker 1: but part of what's embedded in that. And he was

466
00:29:42,200 --> 00:29:44,760
Speaker 1: very frank about this. And I think you have studied

467
00:29:44,800 --> 00:29:48,400
Speaker 1: this pretty intensely. Is this notion of you have a

468
00:29:48,440 --> 00:29:52,200
Speaker 1: white coach who is basically accruing a huge amount of

469
00:29:52,200 --> 00:29:57,480
Speaker 1: benefit monetarily at coaching a big college football team and players,

470
00:29:57,920 --> 00:30:03,520
Speaker 1: many of whom are black and brown, not getting any benefit.

471
00:30:04,160 --> 00:30:07,200
Speaker 1: There is some inequality going on here. How do you

472
00:30:07,320 --> 00:30:11,080
Speaker 1: set about solving this problem? What are the recommendations that

473
00:30:11,120 --> 00:30:17,200
Speaker 1: you make just from an equality perspective? There there are

474
00:30:17,200 --> 00:30:21,080
Speaker 1: a number of issues UM wrapped up into this, I think,

475
00:30:21,160 --> 00:30:23,120
Speaker 1: but you know, from the work that we're doing, we

476
00:30:23,200 --> 00:30:26,560
Speaker 1: start with the principle again of UM. You know, we

477
00:30:26,640 --> 00:30:29,760
Speaker 1: need to have a college sports system that that is

478
00:30:29,800 --> 00:30:33,520
Speaker 1: fair to the athletes. And there are a number of

479
00:30:33,920 --> 00:30:36,760
Speaker 1: proposals that we've made that hit on you know, the

480
00:30:37,400 --> 00:30:41,640
Speaker 1: major point here of H is the system fair and

481
00:30:41,880 --> 00:30:47,920
Speaker 1: UM and addressing systemic racism that that has existed. And

482
00:30:48,320 --> 00:30:51,640
Speaker 1: you can see that in areas. You know, a glaring

483
00:30:51,680 --> 00:30:55,360
Speaker 1: example is in the lack of diversity in the coaching

484
00:30:55,440 --> 00:31:00,479
Speaker 1: ranks and UM. You know, we believe that the sports

485
00:31:00,480 --> 00:31:04,560
Speaker 1: system has a responsibility to help address that and and

486
00:31:04,640 --> 00:31:08,280
Speaker 1: there are things that can be done to help UM

487
00:31:08,440 --> 00:31:12,640
Speaker 1: increase that pipeline to to develop a deeper and more

488
00:31:12,720 --> 00:31:16,920
Speaker 1: diverse talent pool. Let me give you one clear example. UM.

489
00:31:16,960 --> 00:31:19,360
Speaker 1: You know, I think it's around six percent of all

490
00:31:19,520 --> 00:31:23,320
Speaker 1: FBS football players or persons of color, and and the

491
00:31:23,400 --> 00:31:28,840
Speaker 1: stats you know, show that there's um a significant underrepresentation

492
00:31:29,560 --> 00:31:32,760
Speaker 1: UH persons of color in the in the football coaching staff.

493
00:31:33,440 --> 00:31:37,959
Speaker 1: Back in UM when we were obviously it bears different

494
00:31:37,960 --> 00:31:42,520
Speaker 1: financial situations, we recommended to the college football playoff again

495
00:31:42,560 --> 00:31:45,080
Speaker 1: that generates you know, more than four hundred and sixty

496
00:31:45,120 --> 00:31:48,600
Speaker 1: million dollars a year just off of that event. To

497
00:31:48,840 --> 00:31:53,120
Speaker 1: earmark one penny off of every dollar earned, and to

498
00:31:53,240 --> 00:31:57,520
Speaker 1: put that into programs that would help develop a deeper

499
00:31:57,560 --> 00:32:00,440
Speaker 1: and more diverse talent pool. Again, this is three years ago,

500
00:32:00,520 --> 00:32:04,520
Speaker 1: and it almost seems like a different lifetime before some

501
00:32:04,640 --> 00:32:09,480
Speaker 1: of these issues that have really you know, uh created

502
00:32:09,520 --> 00:32:15,560
Speaker 1: such turmoil this year and UH it basically that recommendation

503
00:32:15,680 --> 00:32:19,840
Speaker 1: was dismissed UM and you know, I think when we

504
00:32:19,920 --> 00:32:24,440
Speaker 1: bring we've reiterated it now obviously wearing a much tougher

505
00:32:24,560 --> 00:32:28,480
Speaker 1: financial situation. But again we think that's got to be

506
00:32:28,520 --> 00:32:32,520
Speaker 1: a priority and and you know we we should, you know,

507
00:32:32,520 --> 00:32:34,880
Speaker 1: should be asking for more money than that, but but

508
00:32:34,960 --> 00:32:37,800
Speaker 1: at least one penny off every dollar earned. And their

509
00:32:37,920 --> 00:32:42,560
Speaker 1: number of programs and that that can be beneficial and

510
00:32:42,600 --> 00:32:45,880
Speaker 1: that are working. But you know, one of the programs

511
00:32:45,880 --> 00:32:49,760
Speaker 1: in place, it has limited capacity and it has limited

512
00:32:49,800 --> 00:32:55,040
Speaker 1: capacity for the the coaches they're trying to develop just

513
00:32:55,120 --> 00:32:58,640
Speaker 1: because of finances, and so there are there are things

514
00:32:58,680 --> 00:33:01,680
Speaker 1: that can be done as it relates to the players. Again,

515
00:33:01,720 --> 00:33:04,160
Speaker 1: I think the n i L, the opening up of

516
00:33:03,800 --> 00:33:07,400
Speaker 1: of of those rules and liberalizing those rules lostening the

517
00:33:07,560 --> 00:33:12,360
Speaker 1: current restrictions will create a see change. And and this

518
00:33:12,440 --> 00:33:15,520
Speaker 1: is not a new issue around n i L. You know,

519
00:33:15,560 --> 00:33:17,760
Speaker 1: we raised the issues back in two thousand and eight

520
00:33:18,400 --> 00:33:22,920
Speaker 1: when technologies were emerging and and there the college football

521
00:33:23,040 --> 00:33:26,720
Speaker 1: video game existed at that time, and uh, you know,

522
00:33:26,840 --> 00:33:31,040
Speaker 1: those avatars were looking quite a bit like the actual players.

523
00:33:31,080 --> 00:33:33,520
Speaker 1: So this issue has been around for a long time.

524
00:33:33,720 --> 00:33:39,240
Speaker 1: And and again it's unfortunate that we only turned the

525
00:33:39,320 --> 00:33:44,240
Speaker 1: corner on it really because of uh state legislators who

526
00:33:44,360 --> 00:33:47,040
Speaker 1: got into the mixed and created their own state laws.

527
00:33:47,080 --> 00:33:49,760
Speaker 1: And so we use that as an example to say,

528
00:33:49,840 --> 00:33:52,520
Speaker 1: if we don't, if we're not willing, Uh, the college

529
00:33:52,560 --> 00:33:56,720
Speaker 1: sports leaders aren't willing to take on these bigger issues. Um,

530
00:33:56,800 --> 00:34:00,600
Speaker 1: they are basically turning it over to engerst in the

531
00:34:00,640 --> 00:34:05,480
Speaker 1: courts to design solutions. And we think college sports leaders

532
00:34:05,920 --> 00:34:09,640
Speaker 1: I know the most about what college sports should be

533
00:34:09,719 --> 00:34:13,040
Speaker 1: about and are in the best position UH, to design

534
00:34:13,160 --> 00:34:15,719
Speaker 1: the solutions for the future. It's just going to take

535
00:34:15,760 --> 00:34:20,160
Speaker 1: some courage to do that. You were a star basketball

536
00:34:20,200 --> 00:34:24,000
Speaker 1: player at Wake Forest and UH. You I know this

537
00:34:24,200 --> 00:34:28,480
Speaker 1: because I used to see the games on ESPN, and

538
00:34:28,680 --> 00:34:33,200
Speaker 1: UH I was looking at this and today's game UH

539
00:34:33,320 --> 00:34:37,840
Speaker 1: women's college basketball, UH and for that matter, the women's

540
00:34:37,880 --> 00:34:44,680
Speaker 1: pro the w n B A UH is the why

541
00:34:44,719 --> 00:34:50,600
Speaker 1: does that in equity still take place between women's basketball

542
00:34:50,960 --> 00:34:58,719
Speaker 1: and men's basketball. Well, you know, I think again it's UH.

543
00:34:58,840 --> 00:35:00,759
Speaker 1: And I want to say from the start, you know,

544
00:35:00,920 --> 00:35:04,880
Speaker 1: I I had a great experience playing uh college basketball,

545
00:35:05,680 --> 00:35:08,560
Speaker 1: and UM it provided me with you know, so many

546
00:35:08,600 --> 00:35:13,239
Speaker 1: opportunities and in leadership development opportunities. And I'm grateful for

547
00:35:13,280 --> 00:35:17,080
Speaker 1: that experience. And and there has been, you know, tremendous

548
00:35:17,160 --> 00:35:20,160
Speaker 1: progress in a number of ways. But you know again,

549
00:35:20,200 --> 00:35:25,520
Speaker 1: I think, as with UM a number of issues around equality,

550
00:35:25,680 --> 00:35:29,800
Speaker 1: we we have to continue to to press forward. And

551
00:35:30,239 --> 00:35:35,800
Speaker 1: UM It's it's again with with this, as with everything else,

552
00:35:35,920 --> 00:35:40,200
Speaker 1: we have to look at college sports UH through a

553
00:35:40,239 --> 00:35:45,239
Speaker 1: different lens of of pro sports and and the outcomes

554
00:35:45,280 --> 00:35:50,480
Speaker 1: around um, you know, the commercial UH aspects or the

555
00:35:50,520 --> 00:35:54,680
Speaker 1: reason for pro sports and and in too many cases

556
00:35:55,239 --> 00:36:00,640
Speaker 1: you know college sports, we the leaders still haven't in

557
00:36:00,680 --> 00:36:03,840
Speaker 1: some cases turn the corner in terms of what's driving

558
00:36:04,640 --> 00:36:10,240
Speaker 1: decision making. UM and you know, college sports the ultimate

559
00:36:10,280 --> 00:36:15,280
Speaker 1: outcome is not about how many jerseys you can sell,

560
00:36:15,320 --> 00:36:18,839
Speaker 1: how much revenue you can generate, but what are you

561
00:36:18,880 --> 00:36:22,360
Speaker 1: doing with with the money involved in college sports? And

562
00:36:22,400 --> 00:36:26,240
Speaker 1: are you using these as opportunities to develop the human

563
00:36:26,280 --> 00:36:29,880
Speaker 1: potential of these young men and women in ways that

564
00:36:29,920 --> 00:36:33,440
Speaker 1: are that are equitable and in ways that you know

565
00:36:33,480 --> 00:36:38,239
Speaker 1: are tied to the mission of college sports. Amy, if

566
00:36:38,280 --> 00:36:42,640
Speaker 1: the commission is successful in getting the FBS, and I

567
00:36:42,640 --> 00:36:45,480
Speaker 1: wish it, I'll go back to Division one done, double A,

568
00:36:45,560 --> 00:36:47,640
Speaker 1: two and three because it's much easier to follow, to

569
00:36:47,680 --> 00:36:49,560
Speaker 1: be honest with it, But if you can get the

570
00:36:49,640 --> 00:36:52,360
Speaker 1: FBS to sort of segregate from from the rest, like

571
00:36:52,440 --> 00:36:55,600
Speaker 1: your recommendation says, who is in charge of them? Will

572
00:36:55,640 --> 00:36:58,800
Speaker 1: there be a commissioner? Will there be a panel? Because

573
00:36:58,920 --> 00:37:00,840
Speaker 1: right now and when we saw, when you know, the

574
00:37:00,880 --> 00:37:03,000
Speaker 1: Pac ten wasn't going to play, the Big ten wasn't

575
00:37:03,000 --> 00:37:05,520
Speaker 1: gonna play, but all the SEC was gonna play, then

576
00:37:05,920 --> 00:37:08,080
Speaker 1: that force kind of forced the other league to jump in.

577
00:37:08,120 --> 00:37:10,000
Speaker 1: Who who will be in charge? Who will be will

578
00:37:10,080 --> 00:37:14,880
Speaker 1: it be one voice or will be a commission Well again,

579
00:37:14,920 --> 00:37:18,799
Speaker 1: our our our vision is for this new entity that

580
00:37:18,920 --> 00:37:21,799
Speaker 1: would be the National College Football Association, that it would

581
00:37:21,800 --> 00:37:24,600
Speaker 1: be in charge of all of college football, so is

582
00:37:24,640 --> 00:37:29,200
Speaker 1: in charge of regular season health and safety, h what

583
00:37:29,400 --> 00:37:32,920
Speaker 1: kind of you know, long term health benefits college football

584
00:37:32,960 --> 00:37:36,560
Speaker 1: players should have as well as the college football playoffs

585
00:37:36,600 --> 00:37:41,600
Speaker 1: and now those everything I just said is is a

586
00:37:41,719 --> 00:37:45,439
Speaker 1: decision making in a different area um and so being

587
00:37:45,520 --> 00:37:48,640
Speaker 1: able to have that under one governance density, you know,

588
00:37:48,719 --> 00:37:52,120
Speaker 1: you would have a president or a commissioner if you will,

589
00:37:52,120 --> 00:37:55,480
Speaker 1: of the National College Football Association, and that would provide

590
00:37:55,600 --> 00:38:00,319
Speaker 1: unified leadership over that sport and for one other aspect.

591
00:38:00,400 --> 00:38:02,880
Speaker 1: It's included in our principles that I wanted to mention,

592
00:38:03,800 --> 00:38:07,200
Speaker 1: and we believe strongly that more college athletes should be

593
00:38:07,200 --> 00:38:10,440
Speaker 1: involved in the governance. We have a couple of former

594
00:38:10,680 --> 00:38:14,919
Speaker 1: FBS football players on our commission. One Jacque McClendon. He's

595
00:38:14,960 --> 00:38:17,520
Speaker 1: the director of player Development at the l A. RAMS

596
00:38:17,560 --> 00:38:21,320
Speaker 1: and he played football Tennessee. And Jacque was just terrific

597
00:38:21,400 --> 00:38:24,960
Speaker 1: talking about how this new model will provide, you know,

598
00:38:25,000 --> 00:38:29,600
Speaker 1: more opportunities for college athletes former, former and current football

599
00:38:29,600 --> 00:38:31,759
Speaker 1: players to be involved and have a voice in that

600
00:38:31,840 --> 00:38:36,400
Speaker 1: government system because they are often very underrepresented in the

601
00:38:36,440 --> 00:38:42,160
Speaker 1: current in the structure, and so amy just as we

602
00:38:42,200 --> 00:38:44,319
Speaker 1: wrap up, I mean, I do want to ask you,

603
00:38:44,320 --> 00:38:46,799
Speaker 1: you know, given everything, we keep sort of coming back

604
00:38:46,840 --> 00:38:50,520
Speaker 1: to this this year that we're thankfully I think, wrapping

605
00:38:50,600 --> 00:38:53,600
Speaker 1: up UH at this point, and who knows what twenty

606
00:38:53,600 --> 00:38:55,880
Speaker 1: one is going to bring. But but I do wonder

607
00:38:56,160 --> 00:39:01,440
Speaker 1: do you feel that there is an opportunity the for

608
00:39:01,600 --> 00:39:03,799
Speaker 1: a bit of a reset, especially when it comes to

609
00:39:03,840 --> 00:39:07,320
Speaker 1: college athletics because of the teams that have been sidelined,

610
00:39:07,400 --> 00:39:11,480
Speaker 1: because we have seen a very uneven, to say the

611
00:39:11,560 --> 00:39:15,040
Speaker 1: least college football season here, we've seen some of the

612
00:39:15,080 --> 00:39:21,920
Speaker 1: carnage in terms of UH teams you know, being taken

613
00:39:21,960 --> 00:39:25,600
Speaker 1: away or shut down and and eliminated. As as Lynchi

614
00:39:25,719 --> 00:39:29,680
Speaker 1: was talking about earlier, what does what is the best

615
00:39:29,680 --> 00:39:32,080
Speaker 1: sort of reset look like? What do you think it

616
00:39:32,120 --> 00:39:35,400
Speaker 1: and what do you think is a reasonable expectation for

617
00:39:35,440 --> 00:39:39,160
Speaker 1: college sports going forward? Where we actually learned something coming

618
00:39:39,160 --> 00:39:42,759
Speaker 1: out of this period? Yeah, no, that's well, we do

619
00:39:42,880 --> 00:39:45,960
Speaker 1: think it. This this year does provide a recent moment

620
00:39:46,120 --> 00:39:49,080
Speaker 1: and as I've mentioned, an opportunity for leaders to really

621
00:39:49,120 --> 00:39:55,920
Speaker 1: reimagine and restructured college sports for the future. Um And

622
00:39:55,760 --> 00:39:58,839
Speaker 1: and it goes in our minds, it goes beyond. You'll

623
00:39:58,840 --> 00:40:03,240
Speaker 1: you'll hear some athletic directors talking about, hey, we've discovered that,

624
00:40:03,440 --> 00:40:05,560
Speaker 1: you know, we don't need to spend three hundred thousand

625
00:40:05,600 --> 00:40:09,720
Speaker 1: dollars a year recruiting in our recruiting budget, flying coaches

626
00:40:09,760 --> 00:40:13,400
Speaker 1: all over the country. Um And obviously we're all doing

627
00:40:13,600 --> 00:40:17,360
Speaker 1: work differently with you know, the video calls and things

628
00:40:17,440 --> 00:40:20,759
Speaker 1: like that, and and coaches and recruit they've adapted that

629
00:40:20,920 --> 00:40:24,160
Speaker 1: and they're recruiting. So you know, I think a d

630
00:40:24,320 --> 00:40:26,360
Speaker 1: s are finding ways in which they can save money.

631
00:40:26,760 --> 00:40:29,960
Speaker 1: The big question is, well, is what's going to happen

632
00:40:30,239 --> 00:40:33,600
Speaker 1: in the future with those financial savings. Is it going

633
00:40:33,640 --> 00:40:35,799
Speaker 1: to be what has happened in the past, which has

634
00:40:35,840 --> 00:40:40,000
Speaker 1: been frankly, over the past ten years, we saw football

635
00:40:40,040 --> 00:40:47,600
Speaker 1: coaching salaries to increase UM, which you know brings collectively

636
00:40:47,640 --> 00:40:51,040
Speaker 1: if you average the ten allowable football coaches, that averages

637
00:40:51,160 --> 00:40:54,800
Speaker 1: under a million dollars a coach in the Power five

638
00:40:54,960 --> 00:40:59,839
Speaker 1: and that's just, um, you know, inappropriate for a nonprofit

639
00:41:00,239 --> 00:41:04,640
Speaker 1: educational model. And um, so we we can you know

640
00:41:04,719 --> 00:41:08,960
Speaker 1: find ways to reset and have financial savings. But ultimately

641
00:41:09,000 --> 00:41:13,040
Speaker 1: it's about what are the outcomes. Does that mean, you know,

642
00:41:13,520 --> 00:41:18,040
Speaker 1: a better experience for college athletes, a fairer, more equitable

643
00:41:18,080 --> 00:41:21,920
Speaker 1: experience for college athletes, more college athletes having a voice

644
00:41:21,920 --> 00:41:26,560
Speaker 1: in governance, um more, more of the revenues being generated

645
00:41:26,600 --> 00:41:30,680
Speaker 1: going to improve things like diversity and athletics leadership. So again,

646
00:41:30,719 --> 00:41:33,880
Speaker 1: I think any crisis leaders look at crisis as an

647
00:41:33,880 --> 00:41:37,480
Speaker 1: opportunity to to really focus on what's our core mission.

648
00:41:37,880 --> 00:41:40,960
Speaker 1: And so that's that's the message we're preaching, is that

649
00:41:41,080 --> 00:41:44,600
Speaker 1: this does provide that opportunity to kind of reset college sports.

650
00:41:45,320 --> 00:41:47,840
Speaker 1: Let's get back to what our core mission is and

651
00:41:47,880 --> 00:41:51,600
Speaker 1: then restructure so that we can we can ensure that

652
00:41:51,719 --> 00:41:55,200
Speaker 1: the revenues are being used in ways that strengthen that

653
00:41:55,280 --> 00:41:59,200
Speaker 1: mission of college sports. Amy really really good to catch

654
00:41:59,239 --> 00:42:00,960
Speaker 1: up with you. I've been looking forward to this UH

655
00:42:01,040 --> 00:42:02,880
Speaker 1: for a while after you and I had first connected

656
00:42:02,880 --> 00:42:05,360
Speaker 1: on the Business Week show that you're the perfect person

657
00:42:05,400 --> 00:42:08,200
Speaker 1: to sort of help us, UH set the right tone.

658
00:42:08,239 --> 00:42:10,279
Speaker 1: I think as we get to the end of this

659
00:42:10,400 --> 00:42:12,799
Speaker 1: very difficult year and and look ahead, and you know

660
00:42:12,960 --> 00:42:15,960
Speaker 1: it's been famously said, you know never waste a good crisis,

661
00:42:15,960 --> 00:42:19,680
Speaker 1: and I hope the College Athletics UH takes advantage of

662
00:42:19,680 --> 00:42:22,239
Speaker 1: that because there are certainly some structural things that you

663
00:42:22,320 --> 00:42:24,759
Speaker 1: and the team have identified that need to be fixed.

664
00:42:24,800 --> 00:42:27,120
Speaker 1: Amy Priviot Perco is the CEO of the Night Commission

665
00:42:27,440 --> 00:42:33,520
Speaker 1: on Intercollegiate Athletics. Thank you so much, Thanks Jason, Thanks My, Michael,

666
00:42:33,840 --> 00:42:37,800
Speaker 1: thank you so much, Thanks Sammy. It was a pleasure. Alright, guys,

667
00:42:38,080 --> 00:42:41,400
Speaker 1: So you know, I love college sports and I'm a

668
00:42:41,400 --> 00:42:46,120
Speaker 1: college football fan, but it is not hard to see

669
00:42:46,200 --> 00:42:50,600
Speaker 1: how distorted this has become. And what I really like

670
00:42:50,719 --> 00:42:52,719
Speaker 1: and what I really took away from that interview is

671
00:42:53,680 --> 00:42:55,880
Speaker 1: you just have to look at the numbers, Lynchy to

672
00:42:56,200 --> 00:43:01,360
Speaker 1: see really how outrageously would have whacked this has gotten.

673
00:43:02,400 --> 00:43:05,359
Speaker 1: You know, this is crazy. At the full disclosure, my

674
00:43:05,480 --> 00:43:08,120
Speaker 1: sister was a tennis scholarship player at Clemson, so I'm

675
00:43:08,120 --> 00:43:11,719
Speaker 1: not picking on Clemson. But in their football facility, they

676
00:43:11,760 --> 00:43:14,840
Speaker 1: have a barbershop, they have a basketball court, they have

677
00:43:14,880 --> 00:43:17,359
Speaker 1: a bowling alley, they have a miniature golf course, they

678
00:43:17,360 --> 00:43:20,680
Speaker 1: have a whiffleball field, they have a slide from the

679
00:43:20,719 --> 00:43:24,359
Speaker 1: first floor to the second floor, a basketball court, UH,

680
00:43:24,440 --> 00:43:28,239
Speaker 1: and they just eliminated their track and field program. Yeah,

681
00:43:28,520 --> 00:43:30,759
Speaker 1: and that just doesn't seem right to me, you know,

682
00:43:30,880 --> 00:43:34,200
Speaker 1: I mean, just this, this the haves, the the big

683
00:43:34,280 --> 00:43:36,560
Speaker 1: line and the big chasm between the halves and the

684
00:43:36,640 --> 00:43:39,600
Speaker 1: have nots has really got to end in college athletics.

685
00:43:39,600 --> 00:43:42,160
Speaker 1: There's no need to have all these extravagant things inside

686
00:43:42,400 --> 00:43:45,960
Speaker 1: the Clemson football facility. And then all these great track

687
00:43:45,960 --> 00:43:49,280
Speaker 1: and field men and women are now have no place

688
00:43:49,360 --> 00:43:52,920
Speaker 1: to compete anymore. It's not right, bar what do you

689
00:43:52,960 --> 00:43:57,720
Speaker 1: make of it? I mean, I I just I'm I

690
00:43:57,760 --> 00:44:02,000
Speaker 1: admire what they're trying to do. My worry is that

691
00:44:02,760 --> 00:44:06,279
Speaker 1: because of the sheer volume of money, it's going to

692
00:44:06,360 --> 00:44:10,720
Speaker 1: fall intof here. Well, I didn't think of it until,

693
00:44:11,320 --> 00:44:14,839
Speaker 1: as I mentioned earlier in the interview, what they had

694
00:44:14,880 --> 00:44:18,360
Speaker 1: sent out in their press packet, and what they said

695
00:44:18,640 --> 00:44:22,360
Speaker 1: was is that the n C Double a hundred fourteen

696
00:44:22,480 --> 00:44:26,040
Speaker 1: years of history and it's no longer keeping pace with

697
00:44:26,120 --> 00:44:31,400
Speaker 1: the growth commercial growth of college athletics, especially college football.

698
00:44:31,719 --> 00:44:33,760
Speaker 1: I didn't think of it that way because I always

699
00:44:33,760 --> 00:44:36,359
Speaker 1: thought NZ double A is like, well, that's you know,

700
00:44:36,640 --> 00:44:39,920
Speaker 1: the holy grail. It's like, you don't you know, they'll

701
00:44:39,960 --> 00:44:43,560
Speaker 1: they'll lead us the right way. And as I think

702
00:44:43,600 --> 00:44:47,840
Speaker 1: about it, it's they might the Night Commission might have something.

703
00:44:48,640 --> 00:44:52,240
Speaker 1: So I would like to see where that goes. Uh,

704
00:44:52,280 --> 00:44:55,080
Speaker 1: But like you said, there's a lot of money in this,

705
00:44:55,160 --> 00:44:58,520
Speaker 1: so I don't know. Well. I mean to me, if

706
00:44:58,560 --> 00:45:01,600
Speaker 1: I were telling people to take one thing away, I

707
00:45:01,640 --> 00:45:05,279
Speaker 1: bet there are a ton of people out there who

708
00:45:05,360 --> 00:45:08,080
Speaker 1: did not realize that the n C Double A essentially

709
00:45:08,080 --> 00:45:11,120
Speaker 1: has nothing to do with the college football player. I

710
00:45:11,120 --> 00:45:14,799
Speaker 1: mean that alone, I feel like you should sort of

711
00:45:14,840 --> 00:45:18,400
Speaker 1: sit up straight and realize that that four hundred and

712
00:45:18,440 --> 00:45:22,360
Speaker 1: sixty million dollars that generated by the college football playoff

713
00:45:22,400 --> 00:45:24,560
Speaker 1: system has nothing to do with the n C Double A.

714
00:45:24,920 --> 00:45:29,400
Speaker 1: I mean, WHOA, that's that's bananas, and I think that

715
00:45:29,600 --> 00:45:34,400
Speaker 1: is not well known, and so that alone means something's

716
00:45:34,440 --> 00:45:39,760
Speaker 1: got to give. I'm sure they're implications of a radical

717
00:45:39,920 --> 00:45:43,680
Speaker 1: restructuring that maybe we're not thinking about, but it certainly

718
00:45:43,719 --> 00:45:45,560
Speaker 1: is something that needs to be looked at in my

719
00:45:45,640 --> 00:45:49,440
Speaker 1: humble opinion. And the double A is a gigantic moneymaker,

720
00:45:49,520 --> 00:45:51,799
Speaker 1: and you know, this is just irritating the heck out

721
00:45:51,800 --> 00:45:55,880
Speaker 1: of this to be putting up the expenses for this

722
00:45:55,920 --> 00:45:59,600
Speaker 1: college football playoff and getting zero and return right, and

723
00:45:59,640 --> 00:46:02,840
Speaker 1: to to have to bear you know, the schools, you know,

724
00:46:02,960 --> 00:46:04,400
Speaker 1: and the n C double A as you say, to

725
00:46:04,440 --> 00:46:07,399
Speaker 1: have to bear all the costs of enforcement and all

726
00:46:07,440 --> 00:46:10,640
Speaker 1: the rules and all the different things. And then you

727
00:46:10,680 --> 00:46:13,239
Speaker 1: know all the money is going elsewhere. But you know,

728
00:46:13,320 --> 00:46:17,799
Speaker 1: you realize how the the incentives, as they say, are

729
00:46:17,880 --> 00:46:23,319
Speaker 1: not quite aligned. It feels better to be a number

730
00:46:23,360 --> 00:46:25,600
Speaker 1: one than number five, a number because of Mike, we

731
00:46:25,640 --> 00:46:27,000
Speaker 1: have a chance to go for three in a row.

732
00:46:27,120 --> 00:46:29,040
Speaker 1: Good numbers are a good time. When I first started

733
00:46:29,040 --> 00:46:32,400
Speaker 1: wearing the number, how would just have the floomberg business

734
00:46:32,480 --> 00:46:36,279
Speaker 1: of sports? The number of the week? Well, speaking of

735
00:46:36,360 --> 00:46:39,640
Speaker 1: not aligned, Lynchie and I are never aligned when it

736
00:46:39,680 --> 00:46:41,439
Speaker 1: comes to trying to guess the number of the week,

737
00:46:42,560 --> 00:46:45,200
Speaker 1: I'm out of alignment most of the time. I go on,

738
00:46:45,320 --> 00:46:47,400
Speaker 1: I gotta tell you, this is one of the best

739
00:46:47,680 --> 00:46:50,359
Speaker 1: numbers of the week that I came up with. Yeah,

740
00:46:50,440 --> 00:46:52,520
Speaker 1: I'm just gonna come out and say, there's a personal

741
00:46:52,560 --> 00:46:56,240
Speaker 1: reason for this. All of this talk about the Wayne

742
00:46:56,239 --> 00:47:00,239
Speaker 1: Gretzky rookie card in the nine rookie card could fetch

743
00:47:00,280 --> 00:47:05,360
Speaker 1: six figures, maybe seven figures. So and I just found

744
00:47:05,360 --> 00:47:12,640
Speaker 1: this in my attic. I collected baseball cards, and in

745
00:47:12,680 --> 00:47:17,880
Speaker 1: my box, I have the entire nineteen seventy four Tops

746
00:47:18,360 --> 00:47:22,440
Speaker 1: Baseball cards set, all six sixty cards, and it's an

747
00:47:22,440 --> 00:47:27,280
Speaker 1: excellent condition, maybe even near mint. So here's my question.

748
00:47:27,920 --> 00:47:33,960
Speaker 1: According to Amazon, how much is that nine four Tops

749
00:47:34,840 --> 00:47:44,640
Speaker 1: Baseball card set in excellent condition? This is I'd like

750
00:47:44,680 --> 00:47:47,680
Speaker 1: to edit back what you said and say, instead of

751
00:47:47,760 --> 00:47:49,840
Speaker 1: the best number of the week, this is the most

752
00:47:49,880 --> 00:48:00,480
Speaker 1: absurd number. Lucky mes Um, Alright, well you're still working,

753
00:48:00,800 --> 00:48:03,880
Speaker 1: so that makes me think that this isn't like, you know,

754
00:48:04,000 --> 00:48:11,920
Speaker 1: go retire on an island money a thousand bucks. I'm

755
00:48:11,920 --> 00:48:22,400
Speaker 1: gonna go like you guys have Overbiden. Uh it According

756
00:48:22,400 --> 00:48:26,920
Speaker 1: to Amazon, rounded to the nearest dollar, it's six hundred

757
00:48:27,000 --> 00:48:32,919
Speaker 1: dollars and it's not bad. I expected more, but it's

758
00:48:32,960 --> 00:48:38,920
Speaker 1: not bad. So I wish I had that Gretzky card. Yeah,

759
00:48:38,960 --> 00:48:41,879
Speaker 1: that would be love it. That's that on a per

760
00:48:42,000 --> 00:48:47,080
Speaker 1: card basis. That's not a lot of money, just just

761
00:48:47,120 --> 00:48:50,400
Speaker 1: saying did old bar I was like you, It was

762
00:48:50,440 --> 00:48:52,600
Speaker 1: a kid. I had a shoe box and I was

763
00:48:52,719 --> 00:48:54,560
Speaker 1: every night that so I was going through every one

764
00:48:54,560 --> 00:48:57,360
Speaker 1: of my cards and I didn't wasn't doing my homework

765
00:48:57,400 --> 00:48:59,239
Speaker 1: for a couple of weeks, and my dad was a

766
00:48:59,280 --> 00:49:03,640
Speaker 1: smart guy respond to me and yeah, you know what's coming, right,

767
00:49:04,000 --> 00:49:06,080
Speaker 1: And so you know a couple of Mike to do homework.

768
00:49:06,080 --> 00:49:07,880
Speaker 1: Oh yeah, I did it, Dad, Mike, you do a homework.

769
00:49:07,920 --> 00:49:09,440
Speaker 1: And then you know, finally it was like, did you

770
00:49:09,480 --> 00:49:11,480
Speaker 1: do homework? And he grabbed my notebook with all my

771
00:49:11,520 --> 00:49:16,680
Speaker 1: assignments and blank pages, took the shoe box into the

772
00:49:16,719 --> 00:49:22,320
Speaker 1: trash man. Now I never lie. I never lied to

773
00:49:22,400 --> 00:49:28,200
Speaker 1: him again, so was learned. But and for years we

774
00:49:28,320 --> 00:49:29,799
Speaker 1: joked about it. I said, Dad, what do you think

775
00:49:29,840 --> 00:49:33,680
Speaker 1: you throw away there? Because maybe Kyla Streemsky's rookie. Sorry,

776
00:49:32,800 --> 00:49:38,080
Speaker 1: you know, yeah, but then he also probably looked at

777
00:49:38,120 --> 00:49:40,680
Speaker 1: you and said, yeah, you're welcome for going to Harvard.

778
00:49:40,719 --> 00:49:44,879
Speaker 1: You could have yeh, look at it, baseball cards your

779
00:49:45,040 --> 00:49:48,560
Speaker 1: entire life. And you know, I know we got a wrap.

780
00:49:48,560 --> 00:49:50,480
Speaker 1: But it makes me think of the Leave It to

781
00:49:50,520 --> 00:49:55,399
Speaker 1: Beaver episode and Ward has this beautiful baseball and it's

782
00:49:55,400 --> 00:49:59,000
Speaker 1: signed by Babe Ruth and all these other greats. And

783
00:49:59,000 --> 00:50:01,280
Speaker 1: then Beaver go is out and plays with the ball

784
00:50:01,440 --> 00:50:04,160
Speaker 1: and it gets wreck ran over by a car. So

785
00:50:04,200 --> 00:50:08,920
Speaker 1: he tries to recreate it and so so then he

786
00:50:09,000 --> 00:50:11,440
Speaker 1: puts it back and inward. Uh. You know, I was

787
00:50:11,480 --> 00:50:15,160
Speaker 1: trying to show the baseball card baseball to his friends.

788
00:50:15,560 --> 00:50:18,239
Speaker 1: And you see one of the names now, it's Baby Ruth.

789
00:50:21,960 --> 00:50:25,600
Speaker 1: The sound you're hearing right now is people googling Beaver

790
00:50:25,880 --> 00:50:33,879
Speaker 1: Leave it to Beaver Baseball card nine. Right now, you've

791
00:50:33,880 --> 00:50:36,399
Speaker 1: been listening to Blueberg Business of Sports. We're here each

792
00:50:36,400 --> 00:50:39,040
Speaker 1: and every week at the same time, plus online wherever

793
00:50:39,160 --> 00:50:43,000
Speaker 1: you get your podcast. Catch those Mondays, Wednesdays and Thursdays,

794
00:50:43,040 --> 00:50:48,080
Speaker 1: including the long form version of our Conversation Today with Ammy,

795
00:50:48,800 --> 00:50:51,640
Speaker 1: including the long form version of our Great Conversation to

796
00:50:51,719 --> 00:50:54,200
Speaker 1: Day with Amy Privitt Perko from the Night Commission. I'm

797
00:50:54,239 --> 00:50:56,479
Speaker 1: Jason Kelly. You can find me on Twitter at Jason

798
00:50:56,520 --> 00:50:59,360
Speaker 1: Kelly News. And I'm Mike Lynch. I learned my lesson

799
00:50:59,440 --> 00:51:03,160
Speaker 1: dad boy. I wish we had those cards back, and

800
00:51:03,320 --> 00:51:06,080
Speaker 1: you can follow me at Lynch e w CVB hid

801
00:51:06,120 --> 00:51:07,960
Speaker 1: mine under the bed. They didn't know where they were.

802
00:51:08,440 --> 00:51:10,920
Speaker 1: I'm Michael Barr on Twitter at Big Bar Sports. You're

803
00:51:10,920 --> 00:51:13,880
Speaker 1: listening to Bloomberg Business of Sports from Bloomberg Radio around

804
00:51:13,880 --> 00:51:14,280
Speaker 1: the world.