WEBVTT - Conversations About Care 0:00:01.880 --> 0:00:04.440 Watch up and welcome back to another episode of No 0:00:04.559 --> 0:00:07.520 Sealers Podcast with your hosts Now fuck that with your 0:00:07.560 --> 0:00:09.120 loa glasses Malone. 0:00:16.440 --> 0:00:17.960 Pete Dogg was the deal. 0:00:21.360 --> 0:00:24.960 You know me, no deals. 0:00:28.680 --> 0:00:29.080 Man. 0:00:29.680 --> 0:00:37.680 So I literally am icing my leg right. So the 0:00:37.760 --> 0:00:42.600 problem ain't necessarily standing up after this. The problem is 0:00:43.000 --> 0:00:47.440 sitting down and keeping your leg bent. That's the problem, 0:00:47.720 --> 0:00:49.760 let's see, and it makes. 0:00:49.560 --> 0:00:50.199 It swell up. 0:00:50.240 --> 0:00:53.319 Today I was supposed to go to therapy and I 0:00:53.400 --> 0:00:56.080 didn't because it was so swollen, like it was just 0:00:56.200 --> 0:00:57.680 hurting to walk, you know what I mean. 0:00:57.680 --> 0:00:59.760 So I can't when I work through it through that 0:01:00.120 --> 0:01:03.720 just be horrible. So today I have to ice. 0:01:03.520 --> 0:01:08.560 It probably three times a day, you know, fifteen on, 0:01:08.760 --> 0:01:13.640 fifteen off, fifteen on fifteen off, elevated three times a day, 0:01:13.680 --> 0:01:14.880 four hour, you know what I mean. 0:01:15.080 --> 0:01:16.440 Just to get the swelling to go down. 0:01:17.040 --> 0:01:19.640 You're gonna have to do the old thing you used 0:01:19.640 --> 0:01:21.600 to try to make us do for track, to fill 0:01:21.640 --> 0:01:24.120 the bathtub of ice and throw some water and they're 0:01:24.120 --> 0:01:25.040 and sit in that shit. 0:01:25.640 --> 0:01:33.120 It's one leg. Yeah, that's crazy as hell. That is crazy. 0:01:36.600 --> 0:01:39.479 I had some crazy epiphanies and it was based off 0:01:39.520 --> 0:01:44.560 of a conversation I had with head last week and 0:01:44.600 --> 0:01:46.039 I wanted to talk to you about it. 0:01:46.520 --> 0:01:49.280 It's been on my mind. 0:01:51.120 --> 0:02:00.120 Is it fair to say convenience is the killer of quality? 0:02:01.000 --> 0:02:03.000 Possibly in some scenarios, Sure. 0:02:04.360 --> 0:02:08.120 In most scenarios, right, Yeah. 0:02:07.800 --> 0:02:13.200 Well, the time it depends on, like on the production side, 0:02:13.320 --> 0:02:15.560 to get something produced faster, we'll kill quality if you 0:02:15.560 --> 0:02:20.560 get it delivered faster. M not necessarily mean it kills quality. 0:02:21.760 --> 0:02:29.840 Ah, probably even delivered faster, it's probably gonna kill the 0:02:29.919 --> 0:02:30.520 quality of it. 0:02:31.639 --> 0:02:32.080 I don't know. 0:02:32.200 --> 0:02:37.280 Sometimes you want things delivered quickly because it shortens the exposure, 0:02:37.440 --> 0:02:38.960 you know, to the elements and stuff like that. 0:02:43.840 --> 0:02:44.680 Is that possible? 0:02:46.160 --> 0:02:52.560 Yeah, Like, what's the greatest what's the greatest convenient thing 0:02:52.639 --> 0:02:55.720 that sped everything up that didn't create a loss. 0:02:55.520 --> 0:02:58.000 Of quality anything? Shipping? 0:03:02.320 --> 0:03:03.840 I think we got to do a little bit more 0:03:03.880 --> 0:03:04.799 research on that. 0:03:08.480 --> 0:03:13.119 Because like it's like the I forget remember which which 0:03:13.160 --> 0:03:16.079 physics law of thermodynamics is, but the law of inevitable 0:03:16.200 --> 0:03:19.800 k you know. Yeah, So I mean there's certain stuff 0:03:19.800 --> 0:03:25.320 you don't want sun exposure to. You don't want various 0:03:25.320 --> 0:03:27.200 degrees of I mean, like. 0:03:28.200 --> 0:03:29.400 And that's why I said, I don't know if that 0:03:29.440 --> 0:03:32.200 goes with convenience versus. 0:03:35.480 --> 0:03:36.720 Versus like a requirement. 0:03:37.520 --> 0:03:39.160 I don't know if that makes it more convenient or 0:03:39.200 --> 0:03:43.960 it's a necessity, true, But but okay, let's say from 0:03:43.960 --> 0:03:47.480 a basic standpoint, right, convenience is the killer of quality. Right, 0:03:47.560 --> 0:03:52.880 Let's say food for example, Right, Like the faster food 0:03:52.960 --> 0:03:57.400 is cooked, it has to lose quality, Like pressure cookers 0:03:57.480 --> 0:04:01.960 is the ship. But even the best pressure cooked chicken 0:04:02.360 --> 0:04:05.960 can't fuck with fried chicken done correctly. Right, It's it's 0:04:06.000 --> 0:04:08.120 always gonna be a little less quality, Is that fair 0:04:08.120 --> 0:04:08.400 to say? 0:04:09.080 --> 0:04:11.840 Sure? On the high side, if to know how it 0:04:11.880 --> 0:04:13.040 was equal. Yeah. 0:04:13.280 --> 0:04:15.200 On the flip side, you look at like say the automobile, 0:04:15.800 --> 0:04:24.239 and like as production quality improves, like you know, decades 0:04:24.279 --> 0:04:27.880 ago the Rolls Royce there was a lot of hand crafted, 0:04:28.200 --> 0:04:32.760 ornate interior work done. But if you can cad that 0:04:33.000 --> 0:04:36.320 at the same high quality, then you're getting it faster 0:04:36.440 --> 0:04:40.960 and more convenient, higher quality, more interchangeability. You know. 0:04:41.440 --> 0:04:45.760 Yeah, but even that's virtually impossible, like like it could 0:04:45.800 --> 0:04:51.400 get closed, but it'll never be the same. I don't 0:04:51.440 --> 0:04:54.919 know for sure. I know that for sure because just 0:04:54.920 --> 0:04:58.280 in automobiles, it's just not as good. It's it's a 0:04:58.400 --> 0:05:02.240 it's a it's a certain detail that comes with the 0:05:02.360 --> 0:05:06.840 human touch that a machine can never duplicate. Sure, now, 0:05:06.839 --> 0:05:11.920 I'm not saying you can't have something that sustainable. I'm 0:05:11.920 --> 0:05:14.800 just saying the best version of it is gonna come 0:05:14.839 --> 0:05:15.760 from human hands. 0:05:16.440 --> 0:05:17.680 If the human knows how. 0:05:18.320 --> 0:05:21.440 Now some motherfucker who ignorant on building cars builds a car, 0:05:21.480 --> 0:05:23.120 I don't gonna fuck what his hands do, it's gonna 0:05:23.120 --> 0:05:25.440 be a fuck the car. But I'm saying if the 0:05:25.560 --> 0:05:26.360 no how is the same. 0:05:26.880 --> 0:05:29.040 Yeah, So a good example that will be the German 0:05:29.080 --> 0:05:31.400 tank versus the US tank. The German tanks of World 0:05:31.400 --> 0:05:34.599 War Two as an individual tank or a superior tank, 0:05:35.120 --> 0:05:37.440 slower to build, all that kind of shit, but when 0:05:37.440 --> 0:05:39.800 they broke down, they were fucked. The US tanks might 0:05:39.839 --> 0:05:42.599 break down faster, but they were repaired way faster and 0:05:42.640 --> 0:05:47.320 produced way faster, but as justin isolated, individual, single item 0:05:47.360 --> 0:05:49.800 tank at a single time, their tank was a better tank. 0:05:49.880 --> 0:05:50.200 Okay. 0:05:50.279 --> 0:05:54.760 So so the reason I was saying that is I 0:05:54.880 --> 0:05:59.240 was explaining the head that I thought today's human is 0:05:59.279 --> 0:06:04.840 the worst version version of human beings ever created. And 0:06:05.920 --> 0:06:09.440 it sounded crazy because obviously, you know, just even on 0:06:09.480 --> 0:06:11.919 this soil, on American Sawyer. We had some human beings 0:06:11.920 --> 0:06:14.640 that have owned slaves. We had some human beings blah 0:06:14.680 --> 0:06:16.480 blah blah. We had human beings that would hang out 0:06:16.520 --> 0:06:19.800 the human beings blah blah blah. Right, But the thing 0:06:19.880 --> 0:06:22.560 that I could respect about any of those things is 0:06:22.640 --> 0:06:26.839 it was genuinely people being what they were. 0:06:28.920 --> 0:06:33.480 Yeah, I mean, the character durability has declined severely. I 0:06:33.520 --> 0:06:36.359 would respect a guy who does things that at the 0:06:36.440 --> 0:06:39.960 time were perceived as righteous but today are perceived as bad. 0:06:40.640 --> 0:06:44.159 But they did it under duress and persevered through criticism 0:06:44.200 --> 0:06:46.400 and just did what they believed was the right thing 0:06:46.440 --> 0:06:49.080 to do. In the post of today, somebody tries to 0:06:49.160 --> 0:06:50.839 do with that the hell they think is right, and 0:06:50.839 --> 0:06:52.240 somebody says I don't want to them. 0:06:52.240 --> 0:06:55.680 They start crying, And that's my point, right, That's that's 0:06:55.720 --> 0:07:00.839 my point. No sense gl my man, Pete, y'all know 0:07:00.839 --> 0:07:03.400 how we do this thing right here, there's no selling thing. Man, 0:07:03.600 --> 0:07:05.839 it's finnah go in the crazzy world when we ain't 0:07:05.839 --> 0:07:07.400 gonna bore y'all. 0:07:07.240 --> 0:07:07.719 Make it long. 0:07:08.080 --> 0:07:11.080 But trip, this is some shit that was really on 0:07:11.680 --> 0:07:17.840 my mind. That point is why, right, Because today is 0:07:17.880 --> 0:07:23.440 the greatest sense of fake care, fake care. 0:07:23.640 --> 0:07:26.280 Right, people act like they care. 0:07:27.920 --> 0:07:31.680 To make other people care about them, right, which is 0:07:31.880 --> 0:07:36.800 crazy because caring, you know, love in it's extremest form, 0:07:37.600 --> 0:07:40.080 you know, I mean like that type of affectionate care 0:07:40.480 --> 0:07:43.920 is probably the most selfless act. 0:07:43.360 --> 0:07:44.240 When it's authentic. 0:07:44.400 --> 0:07:46.960 I mean, it's like if you care about your mother, 0:07:47.400 --> 0:07:49.640 you do things for your mother, and it has nothing 0:07:49.640 --> 0:07:50.680 to do with you. 0:07:50.080 --> 0:07:51.120 You know, you. 0:07:51.160 --> 0:07:53.640 Do things for your child, has nothing to do with you, 0:07:53.760 --> 0:07:56.960 do you will do them at your detriment because care 0:07:57.560 --> 0:08:01.080 is that thing. Not only is it, you know, one 0:08:01.120 --> 0:08:10.920 of the it's one of the most essential human you 0:08:10.960 --> 0:08:15.520 know acts that's necessary, right, but it's also the most 0:08:15.640 --> 0:08:19.480 essential human desire. I mean, it's like the most basic, 0:08:19.960 --> 0:08:21.239 simplest human desire. 0:08:21.560 --> 0:08:25.440 Care. You desire care, You want someone to care for you. Right. 0:08:25.720 --> 0:08:31.440 So I've had a thought about that, right was it Attention? 0:08:32.559 --> 0:08:38.199 Was it? It's attention or connection and those two things. 0:08:38.200 --> 0:08:40.760 I was talking to Charlottagne and Van about it, and 0:08:40.920 --> 0:08:45.000 I was telling them care is what fused both of those, 0:08:45.760 --> 0:08:49.400 you know, in its earliest form, care, you know what 0:08:49.440 --> 0:08:55.160 I mean, In its earliest form, care, attention is why 0:08:55.240 --> 0:08:59.040 when somebody paid you attention you thought they cared about you, right, 0:08:59.120 --> 0:09:00.720 That's why they would pay attention to you. 0:09:01.040 --> 0:09:01.920 They cared about you. 0:09:03.000 --> 0:09:08.400 In its earliest creation, people connected with things they cared about, 0:09:08.760 --> 0:09:12.280 like the Earth provided for human beings, right, you know 0:09:12.320 --> 0:09:14.600 when they were hungry, When the first earliest human beings 0:09:14.600 --> 0:09:17.720 were hungry and they seen the Earth can provide food. 0:09:18.400 --> 0:09:20.080 You know, the Earth could care for them. That's what 0:09:20.120 --> 0:09:23.320 created the connection between humans and the earth. Is that 0:09:23.360 --> 0:09:23.880 fair to say? 0:09:24.360 --> 0:09:24.640 Sure? 0:09:25.400 --> 0:09:32.480 Right, as you understand its relation to you, right, I 0:09:32.640 --> 0:09:38.040 compared it to MacDonald's. McDonald's in his earliest inception, right, 0:09:38.520 --> 0:09:42.680 was a place to get food, right, food being a 0:09:42.800 --> 0:09:49.200 sustenance that provides nutrients and vitamins, things that are necessary 0:09:49.280 --> 0:09:52.560 to live, right, to get energy and gone the next day. 0:09:53.880 --> 0:09:54.040 Right. 0:09:54.679 --> 0:09:58.440 Fast forward, you know, seventy years later, you know McDonald's 0:09:58.440 --> 0:10:02.479 being in the forties, fifties, whatever was that. Fast forward 0:10:03.280 --> 0:10:07.520 seventy years later, seventy to eighty years later, you're at 0:10:07.559 --> 0:10:13.480 a time where McDonald's is so convenient, and that convenience, 0:10:14.160 --> 0:10:17.120 because it's so convenience means it's available to the masses, 0:10:17.679 --> 0:10:19.880 is starting to take a hit in quality to the 0:10:19.920 --> 0:10:22.800 point to where we're questioning is it actually food now? 0:10:25.920 --> 0:10:28.600 Absolutely? And that to me is a great illustration of 0:10:28.679 --> 0:10:31.720 some stuff I'd been kind of talking about off air, 0:10:32.160 --> 0:10:41.400 you know, in that like, for one, the relationship between 0:10:42.480 --> 0:10:46.960 like in finance, you know, big corporations and government has 0:10:47.080 --> 0:10:52.640 effectively removed risk out of the industry and the mentality 0:10:52.640 --> 0:10:55.520 between say a corporate executive and an entrepreneur. An entrepreneur 0:10:55.559 --> 0:10:59.160 looks at something work how can this work? And a 0:10:59.200 --> 0:11:02.439 corporate executive looks at something as how can this not work? 0:11:03.400 --> 0:11:10.280 And we've now removed innovation from commerce in this country 0:11:10.600 --> 0:11:14.200 in exchange for just simple cost reduction. We can't innovate 0:11:14.200 --> 0:11:16.760 at the same price something better, So let's just create 0:11:16.800 --> 0:11:19.560 making the same thing cheaper and cheaper and cheaper. And 0:11:19.600 --> 0:11:22.240 that's and that's a quality crisis. And I think even 0:11:22.280 --> 0:11:26.680 more so than the you know, compromise of caring generation 0:11:26.720 --> 0:11:30.560 and generation, is there's been a serious compromise in duty 0:11:30.600 --> 0:11:35.280 and courage, which those are things that you do or 0:11:35.320 --> 0:11:40.520 that you display regardless of how you're received. I mean, 0:11:40.600 --> 0:11:42.840 like I think it was like Aristotle says, the most 0:11:42.840 --> 0:11:46.280 important quality is courage, because without it, every other quality 0:11:46.320 --> 0:11:48.360 becomes compromise. If you can't stand up for it. 0:11:48.920 --> 0:11:53.640 Mm, that's a good point. That's crazy, that's on your mind, 0:11:53.679 --> 0:11:59.120 because it's on my mind. Yeah, incomparable in comparison to care, right, 0:11:59.200 --> 0:12:03.880 like having that conversation about food and McDonald's, and in 0:12:04.240 --> 0:12:12.720 comparison to care today, attention and connection are entirely too convenient, right, Absolutely, 0:12:13.960 --> 0:12:16.959 If you cared about a woman one hundred years ago, 0:12:16.960 --> 0:12:19.840 if you were interested in her, right, you had to 0:12:19.880 --> 0:12:23.160 put a genuine effort to pay her attention. You know, 0:12:23.240 --> 0:12:26.360 you couldn't pick up the phone and call her. You 0:12:26.400 --> 0:12:29.520 had to go to her house. Or you had to 0:12:29.679 --> 0:12:32.520 write a letter. So that means you had to write. 0:12:32.360 --> 0:12:35.640 A letter, ride a horse or give a piece of 0:12:35.679 --> 0:12:37.200 paper to somebody else that walked. 0:12:37.000 --> 0:12:40.120 Or rode a horse and pay them. Yes, so you 0:12:40.120 --> 0:12:42.000 had to handwrite a letter. Think about the things you 0:12:42.040 --> 0:12:42.640 had to go through. 0:12:42.640 --> 0:12:43.160 The hammer. 0:12:43.440 --> 0:12:45.760 You had to dip your fat. You had to dip 0:12:45.800 --> 0:12:49.560 your pen in ink. Now maybe that's not one hundred 0:12:49.600 --> 0:12:51.280 years ago, but you get the point. You had to 0:12:51.520 --> 0:12:52.359 pretty close. 0:12:53.720 --> 0:12:54.320 Became a thing. 0:12:54.679 --> 0:12:57.280 No, not not there for sure, not in nineteen twenty three. 0:12:57.800 --> 0:13:00.679 So you had to dip you know what I mean. 0:13:00.720 --> 0:13:03.920 You had to dip your yo yo feather in ink, 0:13:04.160 --> 0:13:08.120 and you had to put effort into writing this woman 0:13:08.640 --> 0:13:14.760 a motherfucking letter. You had far a way to get 0:13:14.800 --> 0:13:19.400 it to her, like that really required work. If you 0:13:19.480 --> 0:13:23.480 wanted to see this motherfucking lady, you had to literally 0:13:24.200 --> 0:13:28.520 right get on a fucking horse, or you had to 0:13:28.640 --> 0:13:33.680 walk miles to her. So when you paid her attention, 0:13:34.520 --> 0:13:37.640 she can safely say you had to care about her. 0:13:38.360 --> 0:13:42.360 It had to be some sense of care to give 0:13:42.400 --> 0:13:45.400 her attention, so she she wouldn't be wrong to think 0:13:45.440 --> 0:13:48.200 you cared about her if you paid her attention, because 0:13:48.240 --> 0:13:50.360 at that time, attention was expensive. 0:13:50.880 --> 0:13:54.160 What you paid when you paid attention, it costs you time. 0:13:54.440 --> 0:13:59.440 At this time, it's interesting, attention is expensive, but we 0:13:59.480 --> 0:14:02.280 don't pay for it. That's what that's what's so unique 0:14:02.320 --> 0:14:07.480 about the modern era. Brave the browser, and you know 0:14:07.480 --> 0:14:10.000 basic attention to coin is token, but what it was 0:14:10.120 --> 0:14:12.160 minted there's a white paper behind us. So the guy 0:14:12.160 --> 0:14:16.440 who founded Firefox started Brave and his white papers based 0:14:16.480 --> 0:14:19.480 on the premium of human attention and how much the 0:14:19.480 --> 0:14:25.760 free media, free social media apparatus, free technology pays. Like 0:14:26.360 --> 0:14:30.520 you pay attention to app a for three hours a day. 0:14:30.560 --> 0:14:33.840 Let's say, well, you don't get paid for it. But 0:14:33.920 --> 0:14:38.560 app A sells your attention to one hundred marketing merchants, 0:14:38.880 --> 0:14:42.520 you know, so your attention is more valuable now than 0:14:42.520 --> 0:14:44.560 it used to be. You just don't get paid for it, 0:14:44.600 --> 0:14:47.280 and you don't have to pay for it. It's being outsourced. 0:14:47.680 --> 0:14:55.960 But trip off is it's cheap amongst us. Think about it, 0:14:56.480 --> 0:14:59.720 a motherfucker for man to. 0:14:59.560 --> 0:15:04.640 Its a slavery. Huh, it's attention slavery. Oh yes, you're 0:15:04.680 --> 0:15:07.960 giving away attention and other for free, and other people 0:15:07.960 --> 0:15:11.480 are making money off of your man hours of focus. 0:15:11.880 --> 0:15:14.600 But but but not to go that far. 0:15:14.680 --> 0:15:18.320 Let's that's dope, far before we go that far. 0:15:18.640 --> 0:15:20.520 But before we go that far, because that's that's a 0:15:20.520 --> 0:15:23.200 whole another thing, extre that's something else we could talk 0:15:23.200 --> 0:15:25.080 about in the record business too. That I was tripping 0:15:25.120 --> 0:15:28.320 off for right, But let me let me make that's dope. 0:15:28.440 --> 0:15:31.360 Let me make my point though, right so right now, 0:15:31.400 --> 0:15:37.400 to pay that same woman attention, right, it requires it's convenient. 0:15:37.560 --> 0:15:40.440 It's little to no effort. I can take my fucking phone, 0:15:41.520 --> 0:15:42.440 look at her d M. 0:15:43.480 --> 0:15:46.480 Yeah, pop an emoji in her in her empoct. 0:15:48.240 --> 0:15:54.160 I got it. Literally takes no effort. 0:15:55.560 --> 0:15:58.680 All right, you're familiar with Gutenberg, the Gutenberg Bible and 0:15:58.720 --> 0:16:03.040 the original printing press, right, No, so the original printing 0:16:03.080 --> 0:16:06.600 press worked like you would have these upside down backwards 0:16:06.600 --> 0:16:08.360 squares of wood with a letter on it, so when 0:16:08.360 --> 0:16:10.080 you pressed down on a piece of paper, it would 0:16:10.080 --> 0:16:11.760 show up with the letter and it would be readable. 0:16:11.960 --> 0:16:12.200 Sure. 0:16:12.920 --> 0:16:17.560 So Gutenberg's Bible is a huge Bible giant, but he 0:16:17.680 --> 0:16:21.080 was able to create blocks for every page of the 0:16:21.080 --> 0:16:23.280 Bible and press a million pieces of paper down and 0:16:23.320 --> 0:16:27.480 distribute it in mass. Right, So I wonder if Gutenberg 0:16:27.600 --> 0:16:29.480 was the original player, because all he had to do 0:16:29.640 --> 0:16:31.640 was change the name of Jessica to Ashley at the 0:16:31.680 --> 0:16:34.800 top and said boiler played out the same printing press 0:16:34.880 --> 0:16:37.120 letter to a hundred bitches and find out which one 0:16:37.200 --> 0:16:38.040 hit back first. 0:16:39.440 --> 0:16:44.000 Yeah, that actually is not a bastard. That'll be my 0:16:44.080 --> 0:16:46.240 nigga pun from the community. That would have been his 0:16:46.280 --> 0:16:49.160 play back then, Oh shit, and it just changed him 0:16:49.160 --> 0:16:49.600 the letters. 0:16:49.680 --> 0:16:50.440 Yes, funny. 0:16:50.760 --> 0:16:54.240 So the point I'm saying is when you get back 0:16:54.280 --> 0:17:00.040 to care right and and attention, Now, attention is no longer. 0:17:01.520 --> 0:17:02.520 An agent of care. 0:17:04.200 --> 0:17:09.160 Sure, connection is no longer an agent because of care, 0:17:10.280 --> 0:17:15.480 They're no longer agents of care. They're no longer agents 0:17:15.520 --> 0:17:18.560 of care attention. You don't have to care about anything 0:17:18.560 --> 0:17:22.520 to give it attention. I follow some people on social media, right, 0:17:23.000 --> 0:17:24.680 and I don't want to just throw them under the bus, 0:17:24.720 --> 0:17:26.680 because I usually do. But I'm trying not to. I'm 0:17:26.680 --> 0:17:29.760 trying to. I don't know if it's growing up, but 0:17:29.800 --> 0:17:31.439 I think I'm wrong. I need to keep it a 0:17:31.440 --> 0:17:37.600 buck anyway. But some of these people are so desperate 0:17:37.640 --> 0:17:43.840 to market themselves right that they overdo it purposely so 0:17:43.920 --> 0:17:46.639 people can look at them like they're the beacon of things. 0:17:46.680 --> 0:17:50.120 And I realized this about marketing in twenty and nineteen, 0:17:50.280 --> 0:17:52.280 you know what I mean. Nip used to be shout 0:17:52.320 --> 0:17:54.480 out my boy Nip hustle recipes, but he used to 0:17:54.520 --> 0:17:58.399 be on me, real tough about marketing, and he would 0:17:58.400 --> 0:18:01.720 talk about me and him and a couple of us 0:18:01.760 --> 0:18:05.639 and our authenticity being the cornerstone of what we market it. 0:18:06.080 --> 0:18:10.000 But the problem with authenticity being a marketable asset is 0:18:10.480 --> 0:18:15.200 authenticity doesn't have a consistency, right. It has a consistency 0:18:15.200 --> 0:18:18.080 of you always being you, but other people could never 0:18:18.119 --> 0:18:23.000 figure out who you are because it doesn't mean like 0:18:23.720 --> 0:18:27.000 it's easier to be fake and be one way, Like, 0:18:27.040 --> 0:18:30.160 you know, no real human being is one way. Every 0:18:30.280 --> 0:18:35.440 human being has, you know, a duality about it, a dynamic. 0:18:35.480 --> 0:18:37.720 You know, it's peaks in valleies to every human being, 0:18:37.800 --> 0:18:41.040 even the shallowest person, that's peaks and valleys to them. 0:18:41.560 --> 0:18:48.159 You almost can't authentically be like genuine and relatable if 0:18:48.200 --> 0:18:51.280 you're not a top of the bell curve personality. If 0:18:51.280 --> 0:18:54.439 you're a right or left side of the extreme on 0:18:54.480 --> 0:18:58.200 a bell curve and you're existing a one percentile environment, 0:18:58.359 --> 0:19:00.000 how the hell or of the other ninety nine percent 0:19:00.200 --> 0:19:02.080 going to relate to you? When you're being authentic, you 0:19:02.160 --> 0:19:05.560 have to manipulate what you are or what you're putting 0:19:05.560 --> 0:19:08.000 out to the other ninety nine percent. They're not gonna 0:19:08.000 --> 0:19:10.960 get They're gonna out the hell's up with that guy? 0:19:11.520 --> 0:19:15.879 And that's kind of my issue, right, So that's my 0:19:15.960 --> 0:19:19.400 issue as an artist. Where it's authentic, it is authentic. 0:19:19.480 --> 0:19:24.000 So there's no consistency about you know, there's certain things 0:19:24.000 --> 0:19:27.680 that are hard line, but it's not always the same thing. 0:19:27.760 --> 0:19:30.080 Like like even as a gangster, right, Like I'm like, yo, 0:19:30.680 --> 0:19:35.560 I don't believe in snitching, right, but somebody will confuse 0:19:35.640 --> 0:19:37.840 snitching who doesn't you know, they're not from the streets, 0:19:37.880 --> 0:19:39.560 and they'll be like, oh, this old lady told on 0:19:39.640 --> 0:19:41.320 this man who mugged them, and I'm like, yo, that's 0:19:41.359 --> 0:19:44.560 not snitching. But in their mind, because they don't have 0:19:44.600 --> 0:19:48.200 a true definition, you know, they like, oh, well, that's 0:19:48.240 --> 0:19:50.440 telling the police, and it's like, that's not what's snitching. 0:19:50.480 --> 0:19:54.000 Is snitching is two criminals, one trying to absolve blame 0:19:54.080 --> 0:19:56.520 of himself and get out of trouble, so he's telling 0:19:56.560 --> 0:19:57.680 on another person's crime. 0:19:59.640 --> 0:20:02.600 People not nine percent of people do not believe in 0:20:02.800 --> 0:20:06.720 actually absorbing accountability. Yeah, so you're already at the you're 0:20:06.760 --> 0:20:08.399 already at a disadvantage. 0:20:08.040 --> 0:20:11.560 Exact, which makes me the one percent, Yes, yeah, which 0:20:11.600 --> 0:20:13.040 is what gangsterism. 0:20:12.480 --> 0:20:12.880 Is all about. 0:20:12.880 --> 0:20:15.240 That one percent. Everybody else feel like, well, whatever I 0:20:15.240 --> 0:20:16.240 gotta do to get out of it is. 0:20:16.560 --> 0:20:19.960 You really gotta start making t shirts like the patch 0:20:20.040 --> 0:20:22.200 on the motorcycle games at one percent. 0:20:22.800 --> 0:20:24.679 Oh yeah, you're right. I gotta shout out to the 0:20:24.680 --> 0:20:31.200 Brothers for that. I gotta get that. Okay, So back 0:20:31.240 --> 0:20:31.960 to the point. 0:20:32.320 --> 0:20:37.520 Just like McDonald's is convenient, Just like McDonald's is convenient, right, 0:20:37.600 --> 0:20:41.000 and it's mass distributed it's starting to you're starting to 0:20:41.080 --> 0:20:43.560 question how much nutrients in vitiments is in it, and 0:20:43.600 --> 0:20:46.399 it's also starting to be obvious that it is not 0:20:47.359 --> 0:20:50.280 a full quality version of what we call food. Well, 0:20:50.600 --> 0:20:54.359 that's the same thing with what social media does for attention. 0:20:55.480 --> 0:20:56.440 Yeah, to a degree. 0:20:56.520 --> 0:20:59.720 Right, It makes it so accessible, it's so accessible for 0:20:59.760 --> 0:21:02.600 someone to pay you attention that a person paying you 0:21:02.640 --> 0:21:06.320 attention don't have to care about you. And I'm starting 0:21:06.359 --> 0:21:09.000 to notice how bad it is to where people are 0:21:09.560 --> 0:21:13.400 really misleading people to get them. Like the one thing 0:21:13.480 --> 0:21:17.600 that made care dope, connection and attention, you know, all 0:21:17.600 --> 0:21:19.359 of that dynamics. 0:21:18.800 --> 0:21:21.359 Of care, Care was dope because it was selfless. We're 0:21:21.400 --> 0:21:27.240 in a phase where care is starting to be selfish, where. 0:21:27.119 --> 0:21:32.800 Niggas is like yo, extremely transactional, huh, extremely transactional. 0:21:32.280 --> 0:21:36.920 Yes, whereas like super like it's all about social currency, 0:21:37.000 --> 0:21:39.640 Like I'll become socially wealthy if people think I care. 0:21:40.480 --> 0:21:44.600 Yeah, there's no long gain. Everything is. What the hell 0:21:44.680 --> 0:21:47.879 is the term for self there's a word for self serving, 0:21:47.920 --> 0:21:50.639 but one thousand percent right, self serving? 0:21:52.520 --> 0:21:54.880 I cannot And I was thinking about that this whole time. 0:21:55.119 --> 0:21:56.720 And the reason I was thinking about that because I 0:21:56.760 --> 0:21:59.159 was thinking about that from the same phase which started 0:21:59.200 --> 0:22:00.000 me on that journey. 0:22:00.160 --> 0:22:02.719 Thought is hip hop right where? 0:22:03.840 --> 0:22:05.520 I remember when Na first came out with the hip 0:22:05.520 --> 0:22:07.199 Hop Is Dead album and I was like, man, that 0:22:07.280 --> 0:22:10.600 is crazy. But I'm starting to understand now. I don't 0:22:10.600 --> 0:22:14.320 think he meant this. But as culture, right, as street 0:22:14.400 --> 0:22:18.600 urban culture starts to now, as America starts to move, 0:22:18.720 --> 0:22:22.000 especially California, they're starting to move. You're not gonna be 0:22:22.040 --> 0:22:26.320 able to be poor in California. That's no longer. 0:22:26.359 --> 0:22:26.960 Well, yeah you are. 0:22:27.040 --> 0:22:29.360 You're you're gonna be really poor in California. 0:22:29.920 --> 0:22:32.520 You're gonna be broke in California. You're not gonna be poor. 0:22:34.080 --> 0:22:36.600 See it's different. You're not gonna be poor, You're gonna 0:22:36.600 --> 0:22:43.560 be broke. Yeah, but California will not. You know, it's 0:22:43.880 --> 0:22:46.960 coming really soon. I want to say ten years street 0:22:47.520 --> 0:22:51.840 street urban culture. Well it's it's ceasing to evolve now, 0:22:51.880 --> 0:22:54.040 it's not evolving at all no more. It's like, because 0:22:54.160 --> 0:22:57.000 you don't have the poverty, you know, the compression, the 0:22:57.960 --> 0:23:01.119 combination of poverty and oppression and naturalness. 0:23:00.600 --> 0:23:03.600 Of what we do is what created street urban culture. Right. 0:23:03.680 --> 0:23:07.400 That's that's in the Bronx or Compton, same shit, right, that. 0:23:07.160 --> 0:23:11.120 That creates street urban culture, that creates bad education programs, 0:23:11.160 --> 0:23:15.640 creates the lingo. Poverty created the fashion, Oppression created the attitude. 0:23:15.680 --> 0:23:17.280 You know what I'm saying, All these things are created 0:23:17.320 --> 0:23:21.639 from these circumstances. Without it, you will not you know 0:23:21.800 --> 0:23:25.840 already right now in twenty twenty three, cuz the culture 0:23:25.920 --> 0:23:29.280 is not evolving. Like I'm watching different artists come up 0:23:29.280 --> 0:23:31.520 and they're like, yo, yo, I'm trying to change the culture. 0:23:31.520 --> 0:23:33.120 And it's like they just like, well, I'm a dressed 0:23:33.160 --> 0:23:36.000 like Atlanta niggas or I'm gonna rap on Detroit beats, 0:23:36.000 --> 0:23:37.679 and they think they're evolving the culture. It's like, no, 0:23:37.720 --> 0:23:40.040 you're just biting. 0:23:40.560 --> 0:23:42.640