1 00:00:00,400 --> 00:00:02,400 Speaker 1: The guys from paying They've kind of showed me how 2 00:00:02,480 --> 00:00:05,120 Speaker 1: much the equipment matters. I just love that I can 3 00:00:05,200 --> 00:00:05,840 Speaker 1: hit any shot. 4 00:00:05,920 --> 00:00:07,520 Speaker 2: I kind of want. We're gonna be able to tell 5 00:00:07,560 --> 00:00:09,560 Speaker 2: some fun stories about what goes on here to help 6 00:00:09,600 --> 00:00:10,640 Speaker 2: golfers play better golf. 7 00:00:11,440 --> 00:00:13,960 Speaker 1: Welcome back to the Ping Proving Grounds podcast. I'm Shane 8 00:00:14,000 --> 00:00:17,439 Speaker 1: Bacon with Marty Jertsen, and we're gonna talk today about fitting. 9 00:00:17,760 --> 00:00:19,440 Speaker 1: And I know we talk so much about fitting in 10 00:00:19,440 --> 00:00:22,840 Speaker 1: and around golf. It's very, very important. Everybody kind of 11 00:00:22,840 --> 00:00:24,880 Speaker 1: screams at players, now, you gotta get fit. 12 00:00:24,960 --> 00:00:26,160 Speaker 2: You gotta go get fit. 13 00:00:26,200 --> 00:00:28,040 Speaker 1: I wanted to start with you about what you do 14 00:00:28,080 --> 00:00:30,200 Speaker 1: in terms of your own fitting. You're a great player, 15 00:00:30,240 --> 00:00:33,000 Speaker 1: you've played a major championships. How much time do you 16 00:00:33,040 --> 00:00:35,320 Speaker 1: spend on your own golf bag? How much time do 17 00:00:35,360 --> 00:00:37,519 Speaker 1: you spend kind of putting together what you're gonna go 18 00:00:37,520 --> 00:00:39,280 Speaker 1: out and play with in terms of fourteen clubs? 19 00:00:39,440 --> 00:00:42,080 Speaker 2: Yeah, I mean luckily I get to experiment with that 20 00:00:42,159 --> 00:00:44,040 Speaker 2: quite a bit. But Shane, I think what I do 21 00:00:44,360 --> 00:00:47,920 Speaker 2: is I schedule my fittings once or twice a year 22 00:00:47,960 --> 00:00:50,240 Speaker 2: with one of our master fitters, and I tell them, hey, 23 00:00:50,479 --> 00:00:53,200 Speaker 2: treat me as if you don't know who I am, right, 24 00:00:53,240 --> 00:00:56,240 Speaker 2: and so they they can make sure I don't come 25 00:00:56,280 --> 00:00:59,160 Speaker 2: in with any bias about my own personal game, and 26 00:00:59,200 --> 00:01:03,000 Speaker 2: they can try to find something that I'm too biased 27 00:01:03,040 --> 00:01:05,600 Speaker 2: to be aware of with my own observation, even with 28 00:01:05,680 --> 00:01:08,680 Speaker 2: all my experience and playing experience. So I love doing 29 00:01:08,720 --> 00:01:12,360 Speaker 2: that as an advanced player. Once or twice a year schedule, 30 00:01:12,400 --> 00:01:14,360 Speaker 2: fitting have an expert come and look at your game, 31 00:01:14,840 --> 00:01:17,480 Speaker 2: and they help me with a lot of things that 32 00:01:17,640 --> 00:01:20,400 Speaker 2: I wouldn't otherwise be aware of. Looking at a new option, 33 00:01:20,480 --> 00:01:22,840 Speaker 2: looking at a new club, looking at a new build, looking 34 00:01:22,880 --> 00:01:25,800 Speaker 2: at a high lofted ferrywood with the shorter length, ask 35 00:01:25,920 --> 00:01:28,360 Speaker 2: me questions about where I'm playing golf, what tournaments have 36 00:01:28,480 --> 00:01:31,080 Speaker 2: coming up, what are my pain points on the golf course, 37 00:01:31,120 --> 00:01:34,600 Speaker 2: looking at my own course stats, in things of that nature. 38 00:01:34,640 --> 00:01:37,080 Speaker 2: So I think that's very important. Is you know, it 39 00:01:37,120 --> 00:01:39,560 Speaker 2: would be easy for me to try to self fit myself, 40 00:01:41,240 --> 00:01:43,360 Speaker 2: and I've tried to do that, and it's better if 41 00:01:43,400 --> 00:01:44,920 Speaker 2: I have an expert look at my game. 42 00:01:45,120 --> 00:01:46,880 Speaker 1: Yeah, I mean there's inn a sense that goes into it. 43 00:01:46,880 --> 00:01:49,400 Speaker 1: I mean everybody could go to a club champion and 44 00:01:49,400 --> 00:01:51,000 Speaker 1: say I'm gonna get fit here and have an idea 45 00:01:51,040 --> 00:01:52,880 Speaker 1: of a club they have in mind. But the way 46 00:01:52,920 --> 00:01:56,160 Speaker 1: it feels like fitting has moved into is if you 47 00:01:56,200 --> 00:01:58,720 Speaker 1: can go in unbiased in terms of what you're looking for, 48 00:01:58,800 --> 00:02:00,960 Speaker 1: maybe even what you think you're going to get fit into. 49 00:02:01,520 --> 00:02:04,240 Speaker 1: There's so much technology involved now. There's there's so much 50 00:02:04,320 --> 00:02:06,160 Speaker 1: data that you can look through, and we've spent days 51 00:02:06,400 --> 00:02:09,239 Speaker 1: looking through computers and robots and all sorts of things 52 00:02:09,440 --> 00:02:12,400 Speaker 1: that really help a golfer understand way more about their 53 00:02:12,440 --> 00:02:14,520 Speaker 1: own golf game than maybe they ever even thought they knew. 54 00:02:14,800 --> 00:02:17,000 Speaker 2: Yeah, and I think that's the big thing that data 55 00:02:17,240 --> 00:02:20,720 Speaker 2: is useful for. It's to have findings that you you 56 00:02:21,000 --> 00:02:22,760 Speaker 2: as a golfer, you hit a bad shot on the course. 57 00:02:22,800 --> 00:02:24,840 Speaker 2: Let's say you got it your eight iron or something, 58 00:02:24,840 --> 00:02:26,800 Speaker 2: and you wipe it over to the right, you know, 59 00:02:26,960 --> 00:02:28,639 Speaker 2: and you just try to forget about it. I try 60 00:02:28,639 --> 00:02:31,120 Speaker 2: to wipe it out of my mind or uh, you know. 61 00:02:31,240 --> 00:02:32,880 Speaker 2: We come in here to the putting lab, will ask 62 00:02:32,880 --> 00:02:34,920 Speaker 2: the player, well, do you miss your putts to the 63 00:02:35,000 --> 00:02:36,800 Speaker 2: left or to the right more? Well, I don't know 64 00:02:36,800 --> 00:02:38,680 Speaker 2: about you, but I try to forget about my missus. 65 00:02:38,720 --> 00:02:42,040 Speaker 2: I don't know if I missed more to them as well. 66 00:02:42,800 --> 00:02:45,440 Speaker 2: So that's where the data can be really helpful. And 67 00:02:45,440 --> 00:02:47,280 Speaker 2: and going to see an expert that can ask you 68 00:02:47,320 --> 00:02:50,200 Speaker 2: those questions that you wouldn't otherwise be aware that that's 69 00:02:50,200 --> 00:02:52,280 Speaker 2: even a thing, right, and extract that out of you 70 00:02:52,440 --> 00:02:56,240 Speaker 2: and and uh and try to find something insightful and useful. 71 00:02:56,520 --> 00:02:59,000 Speaker 2: And and we've come a long way and in technology 72 00:02:59,000 --> 00:03:01,200 Speaker 2: and the in the usefulness of data and weaving that 73 00:03:01,320 --> 00:03:02,680 Speaker 2: into the fitting process. 74 00:03:02,919 --> 00:03:05,240 Speaker 1: Let's go back in terms of history. You said we've 75 00:03:05,240 --> 00:03:07,080 Speaker 1: come a long way. I mean PING was at the 76 00:03:07,080 --> 00:03:10,359 Speaker 1: forefront in terms of fitting players into clubs that work 77 00:03:10,440 --> 00:03:13,519 Speaker 1: for them and not necessarily giving them something off the rack. 78 00:03:13,840 --> 00:03:16,880 Speaker 1: In your time here, how much has fitting changed. 79 00:03:17,200 --> 00:03:20,200 Speaker 2: Oh, it's been tremendous. I mean Carson kind of put 80 00:03:20,200 --> 00:03:22,840 Speaker 2: the industry on the map, and in terms of democratizing 81 00:03:22,880 --> 00:03:26,440 Speaker 2: fitting because he wanted to make custom fitting available for 82 00:03:26,520 --> 00:03:29,520 Speaker 2: everybody free of charge, like no extra cost. We can 83 00:03:29,600 --> 00:03:31,400 Speaker 2: change your lining goals, we can do different lengths, we 84 00:03:31,400 --> 00:03:34,960 Speaker 2: can do grip size, and those are our staple foundations 85 00:03:34,960 --> 00:03:37,200 Speaker 2: of custom fitting that are still at the heart. Those 86 00:03:37,200 --> 00:03:41,240 Speaker 2: are the foundation. But in my time here, this is 87 00:03:41,520 --> 00:03:43,800 Speaker 2: when I first started working at PING, is when launch 88 00:03:43,920 --> 00:03:45,880 Speaker 2: monitors first came on the scene. I mean we were 89 00:03:45,880 --> 00:03:47,920 Speaker 2: one of the first places here at the proving grounds 90 00:03:47,920 --> 00:03:50,200 Speaker 2: to have a TrackMan, right and before that, we had 91 00:03:50,320 --> 00:03:54,080 Speaker 2: ultrasonic sensors on the range that triangulated where the ball landed, 92 00:03:54,080 --> 00:03:55,000 Speaker 2: and that's what we were doing. 93 00:03:55,080 --> 00:03:57,760 Speaker 1: Technologies made it almost it's made it more advanced, but 94 00:03:57,800 --> 00:03:58,520 Speaker 1: also easier. 95 00:03:58,720 --> 00:04:01,640 Speaker 2: Yeah, yes, more advance and sad sometimes you're measuring things 96 00:04:01,640 --> 00:04:03,560 Speaker 2: that you don't need to measure, so that's important and 97 00:04:03,600 --> 00:04:05,600 Speaker 2: I think that's important lesson for the golfer is that 98 00:04:05,720 --> 00:04:08,520 Speaker 2: not everything that you can measure should be something you're 99 00:04:08,560 --> 00:04:10,440 Speaker 2: trying to optimize for. And that's something I think we 100 00:04:10,480 --> 00:04:13,640 Speaker 2: can get into the weeds on. But yeah, I mean 101 00:04:13,680 --> 00:04:16,200 Speaker 2: now from fast forward from when we were one of 102 00:04:16,200 --> 00:04:18,320 Speaker 2: the first to have launch monitors here to now, there's 103 00:04:18,440 --> 00:04:20,480 Speaker 2: consumer launch monitors and a lot of people have them 104 00:04:20,520 --> 00:04:23,000 Speaker 2: in their homes, in their garage. You go to the range, 105 00:04:23,000 --> 00:04:25,400 Speaker 2: you see a garment r ten, you see the you know, 106 00:04:25,440 --> 00:04:27,919 Speaker 2: flights go mevo pluses out there and things of that nature. 107 00:04:27,960 --> 00:04:31,400 Speaker 2: So people, you know, I think every every ten years 108 00:04:31,600 --> 00:04:34,880 Speaker 2: or so, the everyday golfer kind of has tools and 109 00:04:34,920 --> 00:04:37,520 Speaker 2: technology that you know, the tour players have or us 110 00:04:37,520 --> 00:04:40,320 Speaker 2: on the research side. So you know, the early days 111 00:04:40,320 --> 00:04:42,240 Speaker 2: of launch monitors though, it was hey, now we can 112 00:04:42,279 --> 00:04:44,479 Speaker 2: measure this. Then the question became, well what do you 113 00:04:44,560 --> 00:04:47,480 Speaker 2: do with it? Right? And so that's where we came 114 00:04:47,560 --> 00:04:49,719 Speaker 2: up with this in flight fitting software to say, okay, 115 00:04:50,000 --> 00:04:52,000 Speaker 2: this is your ball speed launching spin on a driver? 116 00:04:52,480 --> 00:04:54,760 Speaker 2: Is that good or bad? What is optimal? What is 117 00:04:54,800 --> 00:04:58,760 Speaker 2: good gapping? And really having those launch monitors tools tech. 118 00:04:58,880 --> 00:05:02,320 Speaker 2: Now you know, you've seen our focal system which measures 119 00:05:02,520 --> 00:05:04,120 Speaker 2: you know, it's kind of like an MRI machine for 120 00:05:04,160 --> 00:05:05,000 Speaker 2: your golfer. 121 00:05:04,680 --> 00:05:07,920 Speaker 1: And there's like ninety cameras in this room. When they're 122 00:05:07,920 --> 00:05:10,200 Speaker 1: covering you around, it's wild. It feels like you're in 123 00:05:10,200 --> 00:05:13,440 Speaker 1: an EA sports game exactly. That's the same technology, right. 124 00:05:13,640 --> 00:05:15,440 Speaker 1: So but that's allowed. 125 00:05:15,279 --> 00:05:18,520 Speaker 2: Us to ask questions of you know, get insights out 126 00:05:18,520 --> 00:05:22,000 Speaker 2: of those tools, and really it could be a situation 127 00:05:22,040 --> 00:05:24,920 Speaker 2: where it gets too complex and you, the golfer, might 128 00:05:24,920 --> 00:05:27,640 Speaker 2: get overwhelmed. Hey there's too much technology. What are all 129 00:05:27,640 --> 00:05:29,880 Speaker 2: these numbers mean? I think it's very important for us 130 00:05:29,960 --> 00:05:33,520 Speaker 2: at paying to make the complex simple, right is to 131 00:05:33,560 --> 00:05:34,680 Speaker 2: take to do that. 132 00:05:34,720 --> 00:05:37,560 Speaker 1: I mean because when I'm hitting balls and I'm looking 133 00:05:37,560 --> 00:05:40,520 Speaker 1: at TrackMan numbers. There's so much information on the screen, 134 00:05:40,600 --> 00:05:43,200 Speaker 1: and there's terms that every day golfers don't understand what 135 00:05:43,279 --> 00:05:46,120 Speaker 1: a smash factor, How important is ball speed versus club 136 00:05:46,160 --> 00:05:48,320 Speaker 1: head speed. How do you take all of the information 137 00:05:48,360 --> 00:05:50,640 Speaker 1: that's available now and give it to a player in 138 00:05:50,680 --> 00:05:53,160 Speaker 1: an hour that they can actually understand and take home 139 00:05:53,160 --> 00:05:54,480 Speaker 1: and and trust in the equipment. 140 00:05:54,600 --> 00:05:56,520 Speaker 2: Yeah, I think that's a tricky part. Is is you 141 00:05:56,560 --> 00:05:59,159 Speaker 2: take all those measurements that you can measure, well, what 142 00:05:59,160 --> 00:06:01,880 Speaker 2: what are the key one? What are the important ones? Uh? 143 00:06:02,200 --> 00:06:04,279 Speaker 2: And then we have to scale that to the skill 144 00:06:04,320 --> 00:06:06,680 Speaker 2: of the golfer too, right, some golf golfer is going 145 00:06:06,760 --> 00:06:09,160 Speaker 2: to be more repeable or not. Some golfers think, hey, 146 00:06:09,200 --> 00:06:12,520 Speaker 2: I'm not consistent enough for a custom fitting. Well, uh, 147 00:06:13,000 --> 00:06:16,800 Speaker 2: you know you can lean on you know, static measurements 148 00:06:16,839 --> 00:06:19,440 Speaker 2: of how your your your how tall you are, how 149 00:06:19,480 --> 00:06:22,760 Speaker 2: long your arms are, how big your hands are, and 150 00:06:22,839 --> 00:06:26,280 Speaker 2: so for the beginning golfer, somebody just getting into the game. 151 00:06:26,320 --> 00:06:28,600 Speaker 2: That's why fitting is really important, is you can lean 152 00:06:28,640 --> 00:06:33,080 Speaker 2: on the more fundamental things how golfer's built. Then you 153 00:06:33,160 --> 00:06:36,280 Speaker 2: fast forward to the most advanced golfers. When we're working 154 00:06:36,320 --> 00:06:39,400 Speaker 2: with our tour players, you're getting really down into the weeds. 155 00:06:39,400 --> 00:06:40,960 Speaker 2: That's when you might need to look at those more 156 00:06:41,000 --> 00:06:44,880 Speaker 2: advanced numbers. Maybe you're weaving in you know, teaching and 157 00:06:44,920 --> 00:06:47,599 Speaker 2: fitting at the same time, and making sure that we're 158 00:06:47,600 --> 00:06:51,080 Speaker 2: making changes to the equipment that their coach is kind 159 00:06:51,080 --> 00:06:53,600 Speaker 2: of bought into because maybe they're working on a swing 160 00:06:53,720 --> 00:06:56,800 Speaker 2: change to try to get them to deliver dynamically flat 161 00:06:56,920 --> 00:06:58,880 Speaker 2: or reduce their rate of closure and things of that nature. 162 00:06:58,960 --> 00:07:03,000 Speaker 2: So we need to scale our fitting processes to our customer. 163 00:07:03,080 --> 00:07:06,120 Speaker 2: Right your everyday golfer, beginning golfer, we might not need 164 00:07:06,160 --> 00:07:08,640 Speaker 2: to get down into the weeds that much, but for 165 00:07:09,000 --> 00:07:12,560 Speaker 2: you know, Victor or you know when we have you know, 166 00:07:12,640 --> 00:07:15,320 Speaker 2: Boyd Summer, Hayes and Tony Final and we are getting 167 00:07:15,320 --> 00:07:15,920 Speaker 2: into the weeds. 168 00:07:16,600 --> 00:07:19,720 Speaker 1: So I always think about like the first down line 169 00:07:19,760 --> 00:07:22,559 Speaker 1: in football or shot tracer when you're watching golf on TV, 170 00:07:22,720 --> 00:07:25,040 Speaker 1: and I think back to when I was initially getting fit, 171 00:07:25,120 --> 00:07:27,400 Speaker 1: you know, years ago, and there was an entire bag 172 00:07:27,400 --> 00:07:29,200 Speaker 1: of drivers, and there's an entire bag. 173 00:07:29,160 --> 00:07:29,960 Speaker 2: Of three woods. 174 00:07:29,960 --> 00:07:33,080 Speaker 1: What's been the biggest advance in technology in terms of 175 00:07:33,120 --> 00:07:35,960 Speaker 1: fitting to help you guys out, In terms of explaining 176 00:07:36,000 --> 00:07:37,480 Speaker 1: what's going on to the player in front of you. 177 00:07:37,840 --> 00:07:40,480 Speaker 2: Yeah, that's a great question, Shane. I think it's it's 178 00:07:40,520 --> 00:07:43,520 Speaker 2: being able to pass on all those fitting levers that 179 00:07:43,680 --> 00:07:46,320 Speaker 2: we could give to the tour players. Now your everyday 180 00:07:46,360 --> 00:07:47,320 Speaker 2: golfer can get right. 181 00:07:47,440 --> 00:07:49,640 Speaker 1: When did that change? Like, when did that adjust from 182 00:07:49,800 --> 00:07:51,760 Speaker 1: you come in and we kind of dot you to 183 00:07:51,800 --> 00:07:53,680 Speaker 1: the right iron to now we can actually give you 184 00:07:53,720 --> 00:07:55,760 Speaker 1: the same information that Tony Finale gets. 185 00:07:55,840 --> 00:07:57,440 Speaker 2: Yeah, it's kind of it's it's kind of been a 186 00:07:57,480 --> 00:07:59,640 Speaker 2: gradual evolution. You know. I think back to when I 187 00:07:59,720 --> 00:08:03,520 Speaker 2: first started. We had our tie aside close to twenty now, 188 00:08:04,720 --> 00:08:07,640 Speaker 2: but we had our ti Asi metal woods that had 189 00:08:07,680 --> 00:08:10,680 Speaker 2: different sleeves on them, and they had you could move 190 00:08:10,720 --> 00:08:13,960 Speaker 2: the shaft around and be more upright, flatter and change 191 00:08:13,960 --> 00:08:17,120 Speaker 2: the loft. Well, fast forward to you know, about ten 192 00:08:17,200 --> 00:08:20,960 Speaker 2: years after that, we started screwing in our hozzle. And 193 00:08:21,000 --> 00:08:23,400 Speaker 2: what's fun about that is that it's really being able 194 00:08:23,440 --> 00:08:25,720 Speaker 2: to pass along with the tour players had access to. 195 00:08:26,160 --> 00:08:28,240 Speaker 2: So before we had that, let's say you had a 196 00:08:28,280 --> 00:08:32,280 Speaker 2: G five G ten driver glueden hozzle. Well, if lee 197 00:08:32,320 --> 00:08:34,440 Speaker 2: West would need a little less loft, guess what we 198 00:08:34,480 --> 00:08:37,040 Speaker 2: would kind of trim the feral and shit, we call 199 00:08:37,080 --> 00:08:38,880 Speaker 2: it shimming. We'd shim the shaft in to have a 200 00:08:38,920 --> 00:08:42,839 Speaker 2: little less loft. Well, you know, I think I view 201 00:08:42,920 --> 00:08:45,280 Speaker 2: my role is to kind of take Hey, that access 202 00:08:45,320 --> 00:08:47,800 Speaker 2: to the tour players have, let's pass that to the 203 00:08:47,800 --> 00:08:50,640 Speaker 2: everyday golfer. And so then we designed our hozzle. Now 204 00:08:50,640 --> 00:08:53,400 Speaker 2: the everyday golfer in the fitter could do that, so 205 00:08:53,440 --> 00:08:57,000 Speaker 2: he unlocked all this little micro tweaking of loft. Well, 206 00:08:57,040 --> 00:09:00,280 Speaker 2: fast forward to our G four ten driver. It's you know, hey, 207 00:09:00,320 --> 00:09:02,960 Speaker 2: our tour players, some of them want to make the 208 00:09:03,040 --> 00:09:05,520 Speaker 2: driver not go his left or eliminate the left side. 209 00:09:05,559 --> 00:09:07,520 Speaker 2: Well we put a little hot melt in the toe. 210 00:09:07,840 --> 00:09:09,679 Speaker 2: Well what wasn't fair that your every day golfer couldn't 211 00:09:09,720 --> 00:09:11,640 Speaker 2: do that, right, So that's when we brought in the 212 00:09:11,679 --> 00:09:15,640 Speaker 2: CG shifter. So now when you go into the fitting environment, 213 00:09:16,080 --> 00:09:18,760 Speaker 2: you can tweak, you can change shafts, you can micro 214 00:09:18,840 --> 00:09:21,880 Speaker 2: tweak the loss in between your nine ten, five twelve, 215 00:09:22,280 --> 00:09:24,640 Speaker 2: and you can change the center gravity of the club. 216 00:09:24,720 --> 00:09:27,600 Speaker 2: So you can unlock all these variables. And again it's 217 00:09:27,640 --> 00:09:30,800 Speaker 2: like that same level of access that literally our tour 218 00:09:30,880 --> 00:09:33,360 Speaker 2: players have access to. Now the every day golfer can 219 00:09:33,400 --> 00:09:34,560 Speaker 2: get dialed in with their fitter. 220 00:09:35,200 --> 00:09:37,640 Speaker 1: You think it about fitting in terms of the equipment 221 00:09:37,679 --> 00:09:39,480 Speaker 1: you have here at paying and then you think about 222 00:09:39,520 --> 00:09:42,120 Speaker 1: the player when the player comes in, how important is 223 00:09:42,160 --> 00:09:44,560 Speaker 1: it to fit them for how they play versus maybe 224 00:09:44,559 --> 00:09:45,959 Speaker 1: how you want them to swing or how they want 225 00:09:46,000 --> 00:09:46,319 Speaker 1: to swing. 226 00:09:46,600 --> 00:09:48,840 Speaker 2: Yeah, I think I think custom fitting is a lot 227 00:09:48,880 --> 00:09:54,840 Speaker 2: about reducing, you know, the golfer from having to make compensations. Yeah, 228 00:09:54,840 --> 00:09:56,360 Speaker 2: that's a good way to look at customs. 229 00:09:56,440 --> 00:09:58,040 Speaker 1: You're hitting a big So I'm hitting a big slice. 230 00:09:58,160 --> 00:10:00,800 Speaker 1: I'm a fifteen handicap that slices it thirty yards and 231 00:10:00,800 --> 00:10:02,760 Speaker 1: I keep hitting the slice and keep hitting the slice, 232 00:10:02,840 --> 00:10:05,199 Speaker 1: and you're basically trying to make that same exact swing 233 00:10:05,640 --> 00:10:07,280 Speaker 1: go less right exactly. 234 00:10:07,440 --> 00:10:10,320 Speaker 2: Yeah, And that's one of the advantages of now of 235 00:10:10,360 --> 00:10:12,960 Speaker 2: our CG shifter is that you could look at that 236 00:10:13,000 --> 00:10:14,760 Speaker 2: and be like, hey, that's kind of a band aid. 237 00:10:14,760 --> 00:10:16,960 Speaker 2: If we put the center gravity in the heel, well, 238 00:10:17,000 --> 00:10:19,160 Speaker 2: guess what, And our tour players do this all the time. 239 00:10:19,640 --> 00:10:22,240 Speaker 2: You start changing your mechanics, working on your swing, getting 240 00:10:22,240 --> 00:10:24,960 Speaker 2: your path less over the top, et cetera. You can 241 00:10:25,000 --> 00:10:28,240 Speaker 2: move that center CG shifter back to the neutral position, 242 00:10:28,400 --> 00:10:32,000 Speaker 2: right That's one of the really fun advantages is of 243 00:10:32,080 --> 00:10:34,400 Speaker 2: custom fitting and then having that little little bit of 244 00:10:34,440 --> 00:10:37,800 Speaker 2: adjustability there in the fitting process. Marty. 245 00:10:37,840 --> 00:10:39,839 Speaker 1: What I think is so cool here at paying when 246 00:10:39,840 --> 00:10:42,840 Speaker 1: I watch you guys go through your processes is you're 247 00:10:42,960 --> 00:10:45,560 Speaker 1: using technology to make it easier on the player. And 248 00:10:45,600 --> 00:10:48,240 Speaker 1: you think about coming in and getting fit for a putter, 249 00:10:48,280 --> 00:10:50,200 Speaker 1: you think about going out to the driving range, and 250 00:10:50,240 --> 00:10:52,520 Speaker 1: in theory you have three hours to get fit if 251 00:10:52,559 --> 00:10:55,080 Speaker 1: you want it. But not everybody can swing every club 252 00:10:55,080 --> 00:10:57,439 Speaker 1: in their bag for three hours. You guys have leaned 253 00:10:57,440 --> 00:11:00,920 Speaker 1: on technology to simplify that process, make it easier for 254 00:11:01,000 --> 00:11:03,040 Speaker 1: somebody that maybe only has thirty minutes or forty five 255 00:11:03,040 --> 00:11:04,840 Speaker 1: minutes or doesn't want to hit every club in the bag. 256 00:11:04,960 --> 00:11:07,520 Speaker 2: Yeah. Yeah, we've really tried to lean on our data. 257 00:11:07,559 --> 00:11:10,440 Speaker 2: We have a team of data scientists and so we 258 00:11:10,480 --> 00:11:11,880 Speaker 2: have a lot of algorithm. 259 00:11:11,440 --> 00:11:13,560 Speaker 1: Scientists are here. They're like one hundred scientists here. 260 00:11:13,880 --> 00:11:18,400 Speaker 2: I mean our engineering team is protest. Yeah, no, we're 261 00:11:19,679 --> 00:11:25,679 Speaker 2: about eighty engineers, you know, between engineers, machinists, technician data scientists. 262 00:11:25,720 --> 00:11:27,520 Speaker 2: Data science is a new thing, Like we didn't have 263 00:11:27,600 --> 00:11:29,920 Speaker 2: data scientists five years ago, but now we have so 264 00:11:30,040 --> 00:11:32,120 Speaker 2: much data we need to go in there and extract 265 00:11:32,160 --> 00:11:35,600 Speaker 2: it and make sure we're doing meaningful things right. So 266 00:11:35,600 --> 00:11:37,880 Speaker 2: we've developed a lot of tools in tech. I think, 267 00:11:37,960 --> 00:11:40,920 Speaker 2: Shane exactly is what you talked about is if you 268 00:11:40,920 --> 00:11:44,000 Speaker 2: want a full bag fitting, you'd be exhausted, right. 269 00:11:44,080 --> 00:11:46,240 Speaker 1: I mean it's almost half a day to come here 270 00:11:46,280 --> 00:11:48,440 Speaker 1: and get fit through the bag because again you want 271 00:11:48,440 --> 00:11:50,640 Speaker 1: to make sure everybody's comfortable wedge through driver. 272 00:11:50,800 --> 00:11:55,120 Speaker 2: Yep, exactly. So that full bag fit and a skilled 273 00:11:55,120 --> 00:11:57,600 Speaker 2: fitter and we focus this a lot here is not 274 00:11:57,640 --> 00:11:59,920 Speaker 2: going to allow that golfer to rake balls over whack 275 00:12:00,040 --> 00:12:02,079 Speaker 2: a rake at, whack it and they're get tired, right. 276 00:12:02,360 --> 00:12:04,640 Speaker 2: So a lot of times in that fitting experience we'll 277 00:12:04,679 --> 00:12:07,319 Speaker 2: do very simple things like this. Golfers start to hit 278 00:12:07,400 --> 00:12:11,360 Speaker 2: drivers and we will pull the golf balls away and 279 00:12:11,440 --> 00:12:14,240 Speaker 2: start tossing to them like a tour player. So they're 280 00:12:14,280 --> 00:12:16,200 Speaker 2: hitting one ball at a time. Okay, now why do 281 00:12:16,280 --> 00:12:18,880 Speaker 2: we do that? It brings in more focus. We can 282 00:12:18,920 --> 00:12:21,800 Speaker 2: control the pace of them fitting. So if you can tell, oh, 283 00:12:21,800 --> 00:12:24,240 Speaker 2: they're kind of drag them over whacking them, Hey, take 284 00:12:24,240 --> 00:12:27,679 Speaker 2: a little breather, recalibrate, Hey, we're going to set you 285 00:12:27,760 --> 00:12:29,920 Speaker 2: up in a game like fitting environment that we call it. 286 00:12:30,000 --> 00:12:32,600 Speaker 2: See those poles out there, that's your fair way, you know, 287 00:12:32,640 --> 00:12:37,840 Speaker 2: hit your natural shot. Or we'll create situational games like 288 00:12:37,920 --> 00:12:40,719 Speaker 2: pretend you're on a reachable par five, you know, give me, 289 00:12:40,840 --> 00:12:43,360 Speaker 2: give me your swing there. I think when we were 290 00:12:43,600 --> 00:12:45,920 Speaker 2: when we were working with you, even on irons, we 291 00:12:45,960 --> 00:12:49,280 Speaker 2: had you hit different shots, hit your knockdown shot right, 292 00:12:49,360 --> 00:12:51,160 Speaker 2: hit your stinger driver, what would you do if the 293 00:12:51,200 --> 00:12:54,560 Speaker 2: wind's blowing? And so a really good fitting situation. We 294 00:12:54,559 --> 00:12:57,760 Speaker 2: can put you in those encore simulations and make sure 295 00:12:57,800 --> 00:13:00,000 Speaker 2: the club's going to be working for those scenarios. 296 00:13:00,120 --> 00:13:01,880 Speaker 1: And I know you guys have been working on technology, 297 00:13:01,880 --> 00:13:04,280 Speaker 1: and I think this is really really smart because I'd say, 298 00:13:04,720 --> 00:13:07,280 Speaker 1: as someone that observes golfers a lot, and obviously I 299 00:13:07,280 --> 00:13:09,839 Speaker 1: don't live in your space, but the gapping is a 300 00:13:09,840 --> 00:13:12,600 Speaker 1: big issue. And I mean even for professional golfers, gapping 301 00:13:12,840 --> 00:13:14,680 Speaker 1: is an issue. I think would you call the bad 302 00:13:14,679 --> 00:13:16,959 Speaker 1: area over two hundred yards? Say yeah, the tour players 303 00:13:17,000 --> 00:13:20,280 Speaker 1: sat zone, planger zone if you're two hundred and two thirty. 304 00:13:20,280 --> 00:13:22,800 Speaker 1: Even for tour players, at times, they feel way less 305 00:13:22,800 --> 00:13:25,240 Speaker 1: comfortable in that world because they're less clubs that they 306 00:13:25,280 --> 00:13:27,280 Speaker 1: can go after and hit in that space. I know 307 00:13:27,320 --> 00:13:29,319 Speaker 1: you guys have been working on technology to help you 308 00:13:29,360 --> 00:13:31,440 Speaker 1: guys out in that world as well. For again, for 309 00:13:31,520 --> 00:13:33,680 Speaker 1: someone that wants to come in get fit, doesn't have 310 00:13:33,720 --> 00:13:35,720 Speaker 1: all data hit balls, and doesn't want to get exhausted 311 00:13:35,760 --> 00:13:36,559 Speaker 1: going through the bag. 312 00:13:36,520 --> 00:13:40,079 Speaker 2: Yeah, exactly is We're developing and we have and we 313 00:13:40,240 --> 00:13:43,800 Speaker 2: can continue to refine a tool called the Gapping app, 314 00:13:43,840 --> 00:13:47,440 Speaker 2: which is which gives our fitters that ability to figure 315 00:13:47,440 --> 00:13:50,520 Speaker 2: out what is the optimal set makeup for your bag 316 00:13:50,720 --> 00:13:52,640 Speaker 2: And really you don't want to look at when you 317 00:13:52,640 --> 00:13:54,720 Speaker 2: go to get fit. It's like, hey, I need to 318 00:13:54,720 --> 00:13:57,600 Speaker 2: go get new irons. Well, that might impact how you 319 00:13:57,640 --> 00:14:01,920 Speaker 2: gap your wedges. That might impact how you transition to 320 00:14:01,960 --> 00:14:04,840 Speaker 2: either hybrids or high lofted fairway woods. And that's one 321 00:14:04,880 --> 00:14:09,280 Speaker 2: of the toughest problems to solve out there, because a 322 00:14:09,320 --> 00:14:11,719 Speaker 2: golfer might not have a fitter in, a golfer might 323 00:14:11,880 --> 00:14:14,240 Speaker 2: not have access to hit all those different clubs, see 324 00:14:14,280 --> 00:14:16,600 Speaker 2: what they're going to do the time and energy to 325 00:14:16,640 --> 00:14:19,240 Speaker 2: do that. So we're building more and more tools to 326 00:14:19,480 --> 00:14:22,880 Speaker 2: predict how they would hit those clubs, and our predictions 327 00:14:22,880 --> 00:14:25,200 Speaker 2: are getting more and more accurate. We're kind of feeding. 328 00:14:25,240 --> 00:14:28,880 Speaker 2: It's kind of like is real artificial intelligence. We're feeding 329 00:14:28,920 --> 00:14:32,480 Speaker 2: our algorithms and our model with data from ping man 330 00:14:32,840 --> 00:14:36,320 Speaker 2: player testing the fittings we do, and as we do that, 331 00:14:36,440 --> 00:14:39,800 Speaker 2: the algorithms are getting smarter and smarter, and it scales 332 00:14:39,800 --> 00:14:43,360 Speaker 2: for fast players like yourself, where you might end your 333 00:14:43,360 --> 00:14:45,680 Speaker 2: bag at a four iron or some of our even 334 00:14:45,720 --> 00:14:48,240 Speaker 2: faster players a twenty fee hour ending it at three iron, 335 00:14:48,600 --> 00:14:52,640 Speaker 2: to your slower swing speed golfer that's going to start 336 00:14:52,640 --> 00:14:55,160 Speaker 2: there in their irons at a seven iron and then 337 00:14:55,160 --> 00:14:57,960 Speaker 2: play six hybrid. So it's really fun. You can go 338 00:14:58,040 --> 00:15:01,440 Speaker 2: in there and simulate, hey, how would that hybrid trajectory 339 00:15:01,480 --> 00:15:04,680 Speaker 2: compared to a fairway wood. Some golfers prefer fairwywoods over 340 00:15:04,760 --> 00:15:07,080 Speaker 2: hybrids or vice versa. Right, So you can do a 341 00:15:07,080 --> 00:15:11,080 Speaker 2: lot of these what if experiments without exhausting the player, 342 00:15:11,400 --> 00:15:13,920 Speaker 2: and quite frankly, we can actually do a better fit 343 00:15:14,560 --> 00:15:16,800 Speaker 2: just having to get really good seven iron numbers than 344 00:15:16,880 --> 00:15:20,120 Speaker 2: exhausting them and having them hit all these these fairwywoods 345 00:15:20,120 --> 00:15:21,640 Speaker 2: and long irons and things of that nature. 346 00:15:21,840 --> 00:15:24,320 Speaker 1: What do you tell people that come in and go, Okay, 347 00:15:24,640 --> 00:15:25,920 Speaker 1: I gotta get fit for my driver. 348 00:15:26,040 --> 00:15:26,840 Speaker 2: I love my driver. 349 00:15:27,040 --> 00:15:28,720 Speaker 1: Obviously, you know, it's the most fun club to hit 350 00:15:28,880 --> 00:15:30,560 Speaker 1: in the bag. I want to get fit for my driver. 351 00:15:30,640 --> 00:15:32,760 Speaker 1: I want to get fit for my woods, but maybe 352 00:15:32,920 --> 00:15:34,240 Speaker 1: I don't want to spend too much time on my 353 00:15:34,280 --> 00:15:36,200 Speaker 1: wedges or even you know, here in the putting lab 354 00:15:36,280 --> 00:15:38,000 Speaker 1: with the putter, what do you say to people that 355 00:15:38,040 --> 00:15:40,360 Speaker 1: are maybe focused a little bit more on the clubs 356 00:15:40,360 --> 00:15:42,160 Speaker 1: that hit it far and maybe less on the clubs 357 00:15:42,160 --> 00:15:42,520 Speaker 1: that don't. 358 00:15:42,600 --> 00:15:44,120 Speaker 2: Yeah, I think it's a good question. I mean, when 359 00:15:44,160 --> 00:15:47,240 Speaker 2: you're part of the fitting process is to interview the 360 00:15:47,280 --> 00:15:49,200 Speaker 2: golfer and get to know what's important to them, right, 361 00:15:49,280 --> 00:15:52,600 Speaker 2: So I think it's it's our job to know, maybe statistically, 362 00:15:52,600 --> 00:15:54,600 Speaker 2: what are the most important clubs in the bag, And 363 00:15:55,440 --> 00:15:58,520 Speaker 2: candidly the driver is the most important, is the biggest 364 00:15:58,520 --> 00:16:01,880 Speaker 2: contribution to score. I'd men be a controversial thing because 365 00:16:01,880 --> 00:16:04,080 Speaker 2: everyone's like, oh, you hit you know, you hit more 366 00:16:04,080 --> 00:16:06,320 Speaker 2: shots with your putter, therefore it must be the most important. 367 00:16:07,440 --> 00:16:09,520 Speaker 2: But the putter and the driver are close. It's almost 368 00:16:09,520 --> 00:16:12,560 Speaker 2: tied for first of which is the most important for scoring. 369 00:16:13,400 --> 00:16:15,720 Speaker 2: But the driver leads a little bit. So if it's 370 00:16:15,760 --> 00:16:18,320 Speaker 2: that scenario, I mean, we one hundred percent support them. 371 00:16:18,800 --> 00:16:21,480 Speaker 2: Trying to get them dialed in on the driver because 372 00:16:21,480 --> 00:16:24,920 Speaker 2: A it's fun and BA has the biggest contribution to scoring. 373 00:16:25,160 --> 00:16:27,720 Speaker 2: But second with that is your putter right. And we 374 00:16:27,760 --> 00:16:31,880 Speaker 2: see so many folks that in that scenario we would say, hey, 375 00:16:32,400 --> 00:16:34,080 Speaker 2: just give me a few putts with your putter. Let's 376 00:16:34,120 --> 00:16:35,840 Speaker 2: make sure you're in the right stroke type. So one 377 00:16:35,840 --> 00:16:39,280 Speaker 2: of the lowest hanging fruit we see in putters is 378 00:16:39,320 --> 00:16:43,000 Speaker 2: to match how somebody how much they rotate the face 379 00:16:43,040 --> 00:16:45,600 Speaker 2: of the putter and make sure they're in the right balance. 380 00:16:45,720 --> 00:16:48,440 Speaker 2: So to simplify, it's, you know, either face balance or 381 00:16:48,480 --> 00:16:52,160 Speaker 2: strong arc or tow down putter right. And so that's 382 00:16:52,200 --> 00:16:55,360 Speaker 2: a simple way to kind of get in there. Provide 383 00:16:55,400 --> 00:16:58,320 Speaker 2: some stats, Hey, this is how much putting contributes to 384 00:16:58,360 --> 00:17:01,160 Speaker 2: your overall score of the game, and then we can 385 00:17:01,200 --> 00:17:04,200 Speaker 2: do things like showcase performance. If it's wedges, hey let's 386 00:17:04,280 --> 00:17:06,240 Speaker 2: just chip a few while you're warming up. Just chip 387 00:17:06,280 --> 00:17:08,119 Speaker 2: a few here, and we can take a look at 388 00:17:08,119 --> 00:17:11,040 Speaker 2: the grinds and see, hey, get you know, maybe they're 389 00:17:11,119 --> 00:17:13,760 Speaker 2: kind of steep. We'll give them a wide soul and 390 00:17:13,840 --> 00:17:16,480 Speaker 2: they'll get that click, they'll get a little more turf protection, 391 00:17:16,680 --> 00:17:18,919 Speaker 2: they won't fat one every once in a while, and 392 00:17:18,960 --> 00:17:21,800 Speaker 2: so you can kind of subtly introduce the introduce those 393 00:17:21,840 --> 00:17:23,920 Speaker 2: concepts if they're if they're kind of like, yeah, I 394 00:17:23,960 --> 00:17:25,600 Speaker 2: don't want to look at my my wedges and my 395 00:17:25,640 --> 00:17:27,800 Speaker 2: putter and some people a lot of people are intimidated 396 00:17:27,840 --> 00:17:30,320 Speaker 2: by getting fit for wedges. Great, yep, right, it's a 397 00:17:30,400 --> 00:17:32,560 Speaker 2: chipping can be a scary thing for a lot of golfers. 398 00:17:32,560 --> 00:17:35,440 Speaker 2: So a good fitter will empathize with the player and 399 00:17:35,480 --> 00:17:37,360 Speaker 2: not too much put too much pressure on them, maybe 400 00:17:37,359 --> 00:17:39,360 Speaker 2: have them hit a few while they're go assembling they're 401 00:17:39,560 --> 00:17:42,560 Speaker 2: they're fitting their their seven iron interchangeable club or some 402 00:17:42,640 --> 00:17:44,000 Speaker 2: of that nature. Very smart. 403 00:17:44,080 --> 00:17:46,159 Speaker 1: So you you know, you look at the technology that 404 00:17:46,200 --> 00:17:47,800 Speaker 1: you guys have already and the stuff that you guys 405 00:17:47,840 --> 00:17:50,040 Speaker 1: are about to introduce, and you talk about the gapping system, 406 00:17:50,080 --> 00:17:52,320 Speaker 1: which I think is so smart, and it's so it's 407 00:17:52,320 --> 00:17:55,479 Speaker 1: so innovative in terms of the technology you can lean on. 408 00:17:55,760 --> 00:17:57,520 Speaker 1: How much more is there? You know, you feel like 409 00:17:57,520 --> 00:17:59,400 Speaker 1: you kind of get to a point where what more 410 00:17:59,440 --> 00:18:00,960 Speaker 1: can we do for the golfer at home? 411 00:18:01,160 --> 00:18:04,000 Speaker 2: I Shane, I think about that concept a lot. You know, 412 00:18:04,080 --> 00:18:07,320 Speaker 2: It's like I think it'd be it's a very easy 413 00:18:07,359 --> 00:18:10,080 Speaker 2: thing to kind of think, Hey, how much more can 414 00:18:10,119 --> 00:18:13,040 Speaker 2: these companies do? Well, That's been the case for all 415 00:18:13,080 --> 00:18:15,399 Speaker 2: twenty years years I've been here, Right, I think the 416 00:18:15,480 --> 00:18:18,359 Speaker 2: reality is I think that there's this famous quote like, 417 00:18:18,840 --> 00:18:20,679 Speaker 2: you know, the further you are from the shore, the 418 00:18:20,720 --> 00:18:23,679 Speaker 2: deeper the ocean, you know. And I think myself and 419 00:18:23,680 --> 00:18:27,000 Speaker 2: my colleagues are very are more optimistic and excited about 420 00:18:27,000 --> 00:18:30,479 Speaker 2: the future than ever, right, because we have both design 421 00:18:30,560 --> 00:18:33,720 Speaker 2: innovation pathways that are very exciting to get more performance, 422 00:18:33,840 --> 00:18:38,480 Speaker 2: and we have more advanced custom fitting tools. Right. And 423 00:18:38,520 --> 00:18:40,800 Speaker 2: I go back to the tour players. They have access 424 00:18:40,800 --> 00:18:43,800 Speaker 2: to shot link data. Okay, so their teams you know this, Shane. 425 00:18:44,080 --> 00:18:48,199 Speaker 2: Their teams they have statisticians. 426 00:18:46,520 --> 00:18:48,960 Speaker 1: Literally about how they did week to week and quarter 427 00:18:49,000 --> 00:18:49,960 Speaker 1: to quarter exactly. 428 00:18:50,000 --> 00:18:52,080 Speaker 2: They get reports. Look, they get a report when they 429 00:18:52,080 --> 00:18:53,560 Speaker 2: show up to the course. A lot of them have 430 00:18:53,600 --> 00:18:55,920 Speaker 2: a statistician. It's like this, how you should play this hole. 431 00:18:56,240 --> 00:18:57,840 Speaker 2: You might want to put it in this different type 432 00:18:57,880 --> 00:19:00,200 Speaker 2: of club. They look at the history of things, are 433 00:19:00,240 --> 00:19:04,600 Speaker 2: constantly either instructing and or equipment working with our tour reps, 434 00:19:04,840 --> 00:19:07,120 Speaker 2: maybe changing the club for a certain golf course. Right, 435 00:19:07,760 --> 00:19:11,000 Speaker 2: that's coming for the everyday golfer. Right, things like arcos 436 00:19:11,119 --> 00:19:15,000 Speaker 2: they give the ability to measure that on course performance, 437 00:19:15,440 --> 00:19:17,600 Speaker 2: and then with our data science team, we can go 438 00:19:17,640 --> 00:19:19,399 Speaker 2: in there and take a look at that level of 439 00:19:19,480 --> 00:19:23,280 Speaker 2: nuance to your everyday golfer and provide insights that they 440 00:19:23,320 --> 00:19:25,960 Speaker 2: would just like a tour player might not be able 441 00:19:26,040 --> 00:19:28,359 Speaker 2: to get themselves. So the future is very bright on 442 00:19:28,359 --> 00:19:28,760 Speaker 2: that front. 443 00:19:28,800 --> 00:19:31,000 Speaker 1: I was at event a few weeks ago. It was 444 00:19:31,040 --> 00:19:33,800 Speaker 1: an outpost event at Chicessi, and there was a guy 445 00:19:33,880 --> 00:19:39,320 Speaker 1: there that was setting up his buddy's golf trip, and 446 00:19:38,240 --> 00:19:42,480 Speaker 1: he's an analyst. He was doing data work on his laptop. 447 00:19:42,720 --> 00:19:44,640 Speaker 1: He had all of his friends submit for the year 448 00:19:45,040 --> 00:19:48,560 Speaker 1: their scorecards of how they played certain holes, and he 449 00:19:48,560 --> 00:19:51,840 Speaker 1: would match players depending on how they'd play certain holes 450 00:19:51,840 --> 00:19:54,000 Speaker 1: in all shot. And as I was looking at his computer, 451 00:19:54,040 --> 00:19:57,080 Speaker 1: I was thinking, my friends don't do this, and maybe 452 00:19:57,080 --> 00:19:59,800 Speaker 1: eventually we'll get to this point. But I mean, again, 453 00:20:00,080 --> 00:20:02,120 Speaker 1: there that's out there. I mean, you can obviously lean 454 00:20:02,160 --> 00:20:04,600 Speaker 1: on this if you have the appropriate information and you 455 00:20:04,640 --> 00:20:06,760 Speaker 1: know what you're doing. And like you said, we're going 456 00:20:06,800 --> 00:20:09,160 Speaker 1: to get closer and closer to the tour player, probably 457 00:20:09,200 --> 00:20:09,800 Speaker 1: sooner than later. 458 00:20:09,880 --> 00:20:11,800 Speaker 2: Yeah, we already have a solution for this. It's called 459 00:20:11,800 --> 00:20:13,840 Speaker 2: My Game Insights. So if you're a member of our 460 00:20:13,880 --> 00:20:16,680 Speaker 2: ping communities called ping Nation, you log in and you're 461 00:20:16,720 --> 00:20:20,200 Speaker 2: you you've used Arcos for for uh three or three 462 00:20:20,280 --> 00:20:23,200 Speaker 2: or more rounds. You can go in there and connect 463 00:20:23,560 --> 00:20:27,480 Speaker 2: uh your Arcos data into Ping and we have algorithms 464 00:20:27,480 --> 00:20:29,359 Speaker 2: that will go in there and and look at your 465 00:20:29,440 --> 00:20:32,359 Speaker 2: data and determine if you have a you know, a 466 00:20:32,440 --> 00:20:35,000 Speaker 2: right miss tendency on your driver, determine if you have 467 00:20:35,040 --> 00:20:38,320 Speaker 2: a gapping issue, and we'll provide those insights to you, 468 00:20:38,520 --> 00:20:41,320 Speaker 2: the golfer, in very much the same way tour players do. 469 00:20:41,440 --> 00:20:45,240 Speaker 2: So uh, if if you're an Arcos user uh and 470 00:20:45,240 --> 00:20:47,520 Speaker 2: and and have our product, connect to your accounts and 471 00:20:47,640 --> 00:20:49,920 Speaker 2: check out my Game Insights. Is It's really cool. It's 472 00:20:50,000 --> 00:20:52,160 Speaker 2: it's the uh it's the beginning of that journey. 473 00:20:52,240 --> 00:20:55,040 Speaker 1: Crazy. So a scary thing to always do, but we 474 00:20:55,040 --> 00:20:56,840 Speaker 1: did it. I asked people on Twitter for some questions 475 00:20:56,840 --> 00:20:59,200 Speaker 1: about thinking, so I went through and made sure I 476 00:20:59,240 --> 00:21:01,439 Speaker 1: pulled the appropriate and I'm gonna start with this one, 477 00:21:01,440 --> 00:21:03,840 Speaker 1: A very smart question. I've never thought about this for 478 00:21:04,000 --> 00:21:06,960 Speaker 1: Philip asked general question about dealing with a fitter. Should 479 00:21:07,000 --> 00:21:07,879 Speaker 1: you tip your fitter. 480 00:21:08,359 --> 00:21:11,880 Speaker 2: Oh man, I tell you what. Uh, If I would 481 00:21:11,960 --> 00:21:15,080 Speaker 2: say this, maybe if you get your clubs and you're 482 00:21:15,119 --> 00:21:18,840 Speaker 2: playing better golf, maybe reserve that tip until you're out 483 00:21:18,840 --> 00:21:21,600 Speaker 2: there lowing your scores and and uh and your your 484 00:21:21,600 --> 00:21:23,040 Speaker 2: clubs and your fitting lived up to it. 485 00:21:23,119 --> 00:21:25,400 Speaker 1: Wait till the food arrives. How you tipped the waiter? 486 00:21:25,480 --> 00:21:26,560 Speaker 2: I like that. It's very smart. 487 00:21:27,040 --> 00:21:28,480 Speaker 1: Do I this is a question I asked you a 488 00:21:28,480 --> 00:21:30,280 Speaker 1: little bit about this. But do I get fit for 489 00:21:30,320 --> 00:21:32,159 Speaker 1: the swing I have or the swing I'm trying to 490 00:21:32,200 --> 00:21:32,520 Speaker 1: get to? 491 00:21:33,000 --> 00:21:35,359 Speaker 2: That's a great question. I think golfers should look at 492 00:21:35,440 --> 00:21:38,040 Speaker 2: fitting as a never ending journey. Right, So, just like 493 00:21:38,119 --> 00:21:40,560 Speaker 2: I talked about myself, I schedule a fitting at least 494 00:21:40,600 --> 00:21:43,080 Speaker 2: once a year. Okay, I think your everyday golfer should 495 00:21:43,119 --> 00:21:46,240 Speaker 2: kind of do the same, you know. Uh, But that 496 00:21:46,400 --> 00:21:50,479 Speaker 2: is a that is a you know, a very great question. 497 00:21:50,760 --> 00:21:53,200 Speaker 2: And I think just like we looked at a little 498 00:21:53,200 --> 00:21:55,679 Speaker 2: bit when you were hitting your irons, uh, and you 499 00:21:55,680 --> 00:21:58,040 Speaker 2: know you want to play that little cut. It's like, hey, 500 00:21:58,280 --> 00:22:00,520 Speaker 2: where should we go with this? Should we fit me 501 00:22:00,560 --> 00:22:03,399 Speaker 2: into this color code that's going to embrace that or 502 00:22:03,440 --> 00:22:05,880 Speaker 2: something that you can kind of change you know, lean 503 00:22:05,920 --> 00:22:08,600 Speaker 2: into being more aggressive with your technique. So a lot 504 00:22:08,640 --> 00:22:10,560 Speaker 2: of times you want to kind of go right in between. 505 00:22:11,080 --> 00:22:13,399 Speaker 2: Okay uh, And that's again, like I talked about one 506 00:22:13,400 --> 00:22:15,560 Speaker 2: of the advantages. Maybe you maybe you're a slice of 507 00:22:15,560 --> 00:22:17,280 Speaker 2: the ball. Let's go ahead and put you in that 508 00:22:17,320 --> 00:22:19,960 Speaker 2: CG shift to straighten it out in the in the 509 00:22:20,280 --> 00:22:22,840 Speaker 2: draw position. But as you work on your path, as 510 00:22:22,880 --> 00:22:26,120 Speaker 2: you take lessons uh and improve your mechanics, you can 511 00:22:26,160 --> 00:22:28,879 Speaker 2: now have that ability to change it yourself. So I 512 00:22:28,920 --> 00:22:31,400 Speaker 2: think that question really depends on how much effort you're 513 00:22:31,400 --> 00:22:34,800 Speaker 2: going to put put into working on your game, improving 514 00:22:34,800 --> 00:22:37,040 Speaker 2: your swing, improving your mechanics, right, I think it comes 515 00:22:37,080 --> 00:22:39,560 Speaker 2: down to that situation for that question. 516 00:22:39,440 --> 00:22:42,080 Speaker 1: There's like an open mindedness. I feel like that comes 517 00:22:42,119 --> 00:22:44,080 Speaker 1: into this world, you know when you go when when 518 00:22:44,119 --> 00:22:46,119 Speaker 1: you go to get fit, to have an to have 519 00:22:46,119 --> 00:22:48,040 Speaker 1: an open mind to try stuff that you're you know 520 00:22:48,119 --> 00:22:49,960 Speaker 1: you're probably not going to go with, but just to 521 00:22:50,000 --> 00:22:51,960 Speaker 1: see what it does, to see how the ball flies, 522 00:22:52,119 --> 00:22:53,560 Speaker 1: to see how much further you can hit a seven 523 00:22:53,600 --> 00:22:55,919 Speaker 1: iron versus what you think you're probably going to get 524 00:22:56,000 --> 00:22:58,679 Speaker 1: fit into. I feel like if you're going to go 525 00:22:58,800 --> 00:23:00,800 Speaker 1: into this world, if you're gonna go to ping and 526 00:23:00,840 --> 00:23:04,280 Speaker 1: get fit, try everything. I mean, why not. You're there 527 00:23:04,320 --> 00:23:06,240 Speaker 1: for a certain amount of time. I think it's worth 528 00:23:06,240 --> 00:23:10,000 Speaker 1: at least seeing the different opportunities and options out there 529 00:23:10,200 --> 00:23:12,120 Speaker 1: to see maybe again, even if you don't go this way, 530 00:23:12,160 --> 00:23:13,480 Speaker 1: you can at least see what's available. 531 00:23:13,640 --> 00:23:16,000 Speaker 2: Yeah. No, I think that's a great that's a great point, Shane. 532 00:23:16,040 --> 00:23:17,679 Speaker 2: We have a lot of golfers come in here. They 533 00:23:17,760 --> 00:23:20,280 Speaker 2: have their mindset on, Hey, I want to play our 534 00:23:20,359 --> 00:23:25,200 Speaker 2: blueprint and iron or I fifty blames and they'll leave 535 00:23:25,240 --> 00:23:28,320 Speaker 2: with I two thirties and they love it. They love it. 536 00:23:28,359 --> 00:23:31,600 Speaker 2: The feedback is fantastic. Or some players are I two thirties, 537 00:23:31,640 --> 00:23:34,320 Speaker 2: they'll leave with our our you know, G four to 538 00:23:34,400 --> 00:23:37,280 Speaker 2: thirty iron right and uh, and so that's a lot 539 00:23:37,280 --> 00:23:38,840 Speaker 2: of fun. I think that's a very good point. Be 540 00:23:39,040 --> 00:23:41,800 Speaker 2: very open minded, uh when you go in for your fitting, 541 00:23:41,840 --> 00:23:46,240 Speaker 2: because the very skilled and trained fitter will kind of 542 00:23:46,240 --> 00:23:49,040 Speaker 2: spectrum you a little bit. They'll test you into different things. Right, 543 00:23:49,080 --> 00:23:51,240 Speaker 2: They'll put you in a shaft that's too stiff, kind 544 00:23:51,240 --> 00:23:53,159 Speaker 2: of on purpose, so you can kind of feel what 545 00:23:53,320 --> 00:23:55,600 Speaker 2: that's like and then bring it and then bring it back. 546 00:23:55,760 --> 00:23:57,680 Speaker 1: A lot of questions about this, and we've covered it 547 00:23:57,720 --> 00:24:00,200 Speaker 1: a little bit, but most golfers don't have a repeatable swing, 548 00:24:00,320 --> 00:24:02,600 Speaker 1: you know, most golfer's handicaps. I'm assuming you're somewhere around 549 00:24:02,680 --> 00:24:06,000 Speaker 1: fifteen without that. I've always wondered if fitting actually matters 550 00:24:06,040 --> 00:24:07,480 Speaker 1: for those level players. 551 00:24:07,720 --> 00:24:11,160 Speaker 2: Yeah, I think fitting is a spectrum. So if you're 552 00:24:11,320 --> 00:24:15,359 Speaker 2: a less skilled golfer, less repeatable golfer, you can lean 553 00:24:15,520 --> 00:24:18,760 Speaker 2: on more static fitting. We call it right your build, 554 00:24:18,880 --> 00:24:22,199 Speaker 2: your height, your wrist of floor. Ninety five percent of 555 00:24:22,320 --> 00:24:27,320 Speaker 2: people fit into within plus or minus two degrees of 556 00:24:27,359 --> 00:24:30,360 Speaker 2: their static fit using our color code system. So why 557 00:24:30,400 --> 00:24:33,199 Speaker 2: is that important? If you're a less repeatable golfer and 558 00:24:33,280 --> 00:24:35,320 Speaker 2: we give you the right color code based on your 559 00:24:35,320 --> 00:24:37,800 Speaker 2: fitting based on how you're built, now you're going to 560 00:24:37,840 --> 00:24:40,680 Speaker 2: make less compensations as you work on your game. Okay. 561 00:24:40,840 --> 00:24:44,000 Speaker 2: And then if you're a more advanced player, you might 562 00:24:44,040 --> 00:24:46,080 Speaker 2: already know your lyingle and your color code. We can 563 00:24:46,119 --> 00:24:48,159 Speaker 2: get down more into the weeds. So we want to 564 00:24:48,200 --> 00:24:51,479 Speaker 2: have fitting solutions for both the less skilled player and 565 00:24:51,560 --> 00:24:53,080 Speaker 2: the super lead advanced player. 566 00:24:53,760 --> 00:24:55,840 Speaker 1: I thought this was a great question from Ryan McCoy. 567 00:24:55,880 --> 00:24:58,080 Speaker 1: He said, you know, there's so much data out there 568 00:24:58,240 --> 00:25:00,399 Speaker 1: to look for. What are the questions you should be 569 00:25:00,440 --> 00:25:02,640 Speaker 1: asking your fitter to make sure they're not just trying 570 00:25:02,680 --> 00:25:04,800 Speaker 1: to present you with the newest, hottest equipment. 571 00:25:05,000 --> 00:25:07,639 Speaker 2: Yeah, no, that's an awesome question. So I think looking 572 00:25:07,680 --> 00:25:10,159 Speaker 2: at dispersion is a big one. So I think we 573 00:25:10,200 --> 00:25:12,240 Speaker 2: could break that into Okay, are you looking at your driver? 574 00:25:12,440 --> 00:25:15,520 Speaker 2: Maybe your irons or your wedges? Right, So on a driver, 575 00:25:15,880 --> 00:25:18,919 Speaker 2: you want to look at ball speed, not smash factor, 576 00:25:18,960 --> 00:25:21,080 Speaker 2: because the launch monitor is all measure club ed speed 577 00:25:21,119 --> 00:25:23,600 Speaker 2: a little bit differently. So we would make sure that 578 00:25:23,680 --> 00:25:25,919 Speaker 2: we generally don't are not a fan of looking at 579 00:25:25,960 --> 00:25:28,480 Speaker 2: smash factor. Like ball speed is king and then you 580 00:25:28,520 --> 00:25:30,720 Speaker 2: want to get to the right optimal launch and spin, 581 00:25:31,080 --> 00:25:33,080 Speaker 2: and then you want to look at things like dispersion. 582 00:25:33,200 --> 00:25:36,240 Speaker 2: And that's something very important for everyday golfer. Don't just 583 00:25:36,280 --> 00:25:39,520 Speaker 2: look at your one single best hit, look at the grouping. 584 00:25:39,760 --> 00:25:42,240 Speaker 2: So have your fit say, hey, what's my statu area 585 00:25:42,280 --> 00:25:45,120 Speaker 2: look like? What's my consistency look like? There's these little 586 00:25:45,160 --> 00:25:47,240 Speaker 2: numbers on most of the launch matters, it's called plus 587 00:25:47,359 --> 00:25:48,600 Speaker 2: or minus. We are looking at that. 588 00:25:48,640 --> 00:25:50,840 Speaker 1: I think you're hitting a seven, so you're hitting seven 589 00:25:51,000 --> 00:25:53,520 Speaker 1: and one fifty but you hit one one sixty. Look 590 00:25:53,600 --> 00:25:55,399 Speaker 1: more at the consistency. Don't think you hit seven r 591 00:25:55,440 --> 00:25:57,360 Speaker 1: on one sixty because you ripped one exactly. 592 00:25:57,400 --> 00:25:59,720 Speaker 2: You want to start looking at those groupings, how tight 593 00:25:59,760 --> 00:26:02,919 Speaker 2: things are, How consistent is that spin in irons. It's 594 00:26:03,000 --> 00:26:05,240 Speaker 2: a really big deal. Not just to look at distance. 595 00:26:05,240 --> 00:26:07,119 Speaker 2: You want to look at peak height. You want to 596 00:26:07,160 --> 00:26:10,280 Speaker 2: look at landing angle and we at ping. Provided all 597 00:26:10,280 --> 00:26:12,000 Speaker 2: of our fitter is a really good guideline for what 598 00:26:12,080 --> 00:26:13,879 Speaker 2: is a good spin rate. We see a lot of 599 00:26:13,880 --> 00:26:16,960 Speaker 2: golfers out there that don't spin their irons enough. And 600 00:26:17,040 --> 00:26:18,959 Speaker 2: it might look good when you're on the simulator, Hey 601 00:26:18,960 --> 00:26:21,399 Speaker 2: I'm in this iron a mile, but when you go 602 00:26:21,480 --> 00:26:23,760 Speaker 2: to play golf, they can't stop it. They don't have 603 00:26:23,840 --> 00:26:25,880 Speaker 2: good gapping and things of that nature. So looking at 604 00:26:25,880 --> 00:26:32,280 Speaker 2: peak height, landing angle, dispersions, consistency of spin are really 605 00:26:32,359 --> 00:26:33,200 Speaker 2: important factors. 606 00:26:33,320 --> 00:26:36,400 Speaker 1: I know you guys deal with both indoor and outdoor fittings. 607 00:26:36,640 --> 00:26:38,320 Speaker 1: Can you talk about the benefits of both? 608 00:26:38,680 --> 00:26:41,240 Speaker 2: Yeah, definitely, I think outdoor if you have a chance to, 609 00:26:41,400 --> 00:26:43,880 Speaker 2: I think outdoor is the best because you're hitting off turf. 610 00:26:44,000 --> 00:26:47,800 Speaker 2: But the tools forgetting fit indoors have gotten way better 611 00:26:48,240 --> 00:26:50,000 Speaker 2: even in the last couple of years. Right now, there's 612 00:26:50,040 --> 00:26:54,199 Speaker 2: golf balls that radar companies give it more signal to 613 00:26:54,240 --> 00:26:56,439 Speaker 2: noise ratio like the RCT ball and things of that 614 00:26:56,520 --> 00:27:00,680 Speaker 2: nature that can provide better ballistic data for indoor fit. 615 00:27:01,240 --> 00:27:03,600 Speaker 2: Right I think one of the important things in an 616 00:27:03,680 --> 00:27:07,080 Speaker 2: indoor fitting is kind of getting that lingle right, so 617 00:27:07,119 --> 00:27:09,240 Speaker 2: you want to look at the spin axis of the shot. 618 00:27:09,520 --> 00:27:11,879 Speaker 2: That's kind of a final thing that you want to 619 00:27:11,880 --> 00:27:14,639 Speaker 2: look at outdoor fitting. You know, if you have a 620 00:27:14,720 --> 00:27:17,160 Speaker 2: launch monitor that's measuring the full down range fight, that's 621 00:27:17,160 --> 00:27:20,280 Speaker 2: a big benefit. But obviously not every facility has premium 622 00:27:20,280 --> 00:27:23,680 Speaker 2: golf balls, so you're having to rely on the launch 623 00:27:23,720 --> 00:27:27,400 Speaker 2: monitor to predict the flight. So I think we've come 624 00:27:27,440 --> 00:27:29,119 Speaker 2: a long way. The industry has come a long way. 625 00:27:29,240 --> 00:27:31,800 Speaker 2: Some of the tools we've built to do things like gapping. 626 00:27:32,119 --> 00:27:34,680 Speaker 2: We've built some great tools for wedge fitting to upgrade 627 00:27:34,800 --> 00:27:36,760 Speaker 2: the ability to do a good wedge fitting indoors. I 628 00:27:36,800 --> 00:27:39,600 Speaker 2: think that's one of the biggest challenges in wedges. You 629 00:27:39,640 --> 00:27:42,720 Speaker 2: want to get the timing of the sole interaction to 630 00:27:42,840 --> 00:27:46,000 Speaker 2: the golf ball and the acoustics. We can even do things, 631 00:27:46,000 --> 00:27:49,440 Speaker 2: and I think some great fitting facilities do this. You 632 00:27:49,520 --> 00:27:52,560 Speaker 2: can evaluate how effective the grooves are on your wedges 633 00:27:52,960 --> 00:27:56,000 Speaker 2: by introducing just a little moisture between the ball and 634 00:27:56,040 --> 00:27:58,760 Speaker 2: the club face. So we'll do this here, which is 635 00:27:58,840 --> 00:28:01,920 Speaker 2: quite fun, is have somebody bring in their gamer wedges 636 00:28:02,400 --> 00:28:06,359 Speaker 2: and we'll say, okay, well there's outdoors. There's gonna be 637 00:28:06,400 --> 00:28:08,119 Speaker 2: water and grass out there, so we're gonna do a 638 00:28:08,119 --> 00:28:11,560 Speaker 2: little simulation. We'll just put a little sprits of water 639 00:28:11,640 --> 00:28:14,760 Speaker 2: on the ball or the clubhead. You hit it and 640 00:28:14,920 --> 00:28:17,440 Speaker 2: measure the spin. And quite often, let's say they're spinning 641 00:28:17,480 --> 00:28:20,320 Speaker 2: their wedges like eight thousand, you put a little moisture there, 642 00:28:20,320 --> 00:28:22,639 Speaker 2: their gamer wedges will drop in half. They'll spin like 643 00:28:22,680 --> 00:28:25,360 Speaker 2: four thousand. But then you hit our glide four point 644 00:28:25,480 --> 00:28:28,360 Speaker 2: zeros in our latest wedges, you put that water on there, 645 00:28:28,440 --> 00:28:31,119 Speaker 2: the spin will stay exactly the same. So that's a 646 00:28:31,160 --> 00:28:35,720 Speaker 2: way that you can simulate outdoor conditions indoors, which is 647 00:28:35,760 --> 00:28:36,240 Speaker 2: quite fun. 648 00:28:36,359 --> 00:28:39,680 Speaker 1: Yeah, you were telling me that basically every shot on 649 00:28:39,760 --> 00:28:44,720 Speaker 1: grass has moisture. Basically every golf shot you hit on grass, 650 00:28:44,840 --> 00:28:47,640 Speaker 1: when you guys really break it down frames per second, 651 00:28:47,840 --> 00:28:50,280 Speaker 1: you're always going to see some level of moisture come up. 652 00:28:50,440 --> 00:28:53,120 Speaker 2: Yeah, not quite frankly, Shan, that was surprising, Like we 653 00:28:53,160 --> 00:28:55,720 Speaker 2: had to use a you know, a high speed camera 654 00:28:55,840 --> 00:28:57,959 Speaker 2: that was measuring like ten thousand frames a second. 655 00:28:58,160 --> 00:29:00,240 Speaker 1: You guys have a camera that is one hundred thousand frames. 656 00:29:00,120 --> 00:29:03,360 Speaker 2: For exactly but it was crazy. I mean, we had 657 00:29:03,360 --> 00:29:05,280 Speaker 2: stand Utley and I mean one of the best short 658 00:29:05,320 --> 00:29:07,800 Speaker 2: games of all time, and he's hitting pitch shots on 659 00:29:07,840 --> 00:29:10,560 Speaker 2: a dry summer day out here and we're just getting 660 00:29:10,560 --> 00:29:12,840 Speaker 2: some video with his camera. See how he's delivering, and 661 00:29:12,880 --> 00:29:15,479 Speaker 2: look at all the microphysics of what's going on. And 662 00:29:15,560 --> 00:29:18,720 Speaker 2: we opened up that video and while the club is 663 00:29:18,760 --> 00:29:21,640 Speaker 2: approaching the ball, it's kind of landing on the grass, 664 00:29:21,920 --> 00:29:25,040 Speaker 2: it's clipping the grass, so little clippings are coming up 665 00:29:25,040 --> 00:29:27,360 Speaker 2: and getting on the face. This is before you make 666 00:29:27,400 --> 00:29:30,200 Speaker 2: impact with the ball, and you could see the water 667 00:29:30,320 --> 00:29:34,040 Speaker 2: droplet's getting squeezed out and getting between the ball and 668 00:29:34,040 --> 00:29:36,160 Speaker 2: the club face. And he's like, yeah, I pured that chip. 669 00:29:36,200 --> 00:29:39,280 Speaker 2: It's like a perfectly good chip. And so that really 670 00:29:39,480 --> 00:29:43,640 Speaker 2: was an eye opener. Yes, anytime, except if you're hitting 671 00:29:43,640 --> 00:29:47,000 Speaker 2: a ball off a tee, there's gonna be some level 672 00:29:47,040 --> 00:29:47,920 Speaker 2: of debris. 673 00:29:47,800 --> 00:29:49,840 Speaker 1: Or even iron off a t even if you're just 674 00:29:49,880 --> 00:29:51,200 Speaker 1: it's just like a little nod there. 675 00:29:51,440 --> 00:29:54,760 Speaker 2: Uh yeah, I guess if yeah, an iron off a tee, 676 00:29:55,160 --> 00:29:56,880 Speaker 2: if you were to kind of brush the grass a 677 00:29:56,880 --> 00:29:58,400 Speaker 2: little bit. So it's going to depend on your angle 678 00:29:58,440 --> 00:30:00,520 Speaker 2: patch a little bit. But yeah, there's gonna be in there, 679 00:30:00,520 --> 00:30:02,320 Speaker 2: and that's why the gurus and the finish and things 680 00:30:02,360 --> 00:30:04,600 Speaker 2: of that nature. But going back to your question about 681 00:30:04,960 --> 00:30:09,080 Speaker 2: indoor fitting, you can introduce that to evaluate. Hey, I 682 00:30:09,120 --> 00:30:11,280 Speaker 2: think I mean me, as a golfer, I want my 683 00:30:11,440 --> 00:30:15,040 Speaker 2: spin to be the same with regardless of the conditions, 684 00:30:15,080 --> 00:30:17,960 Speaker 2: because then you're gonna have that more predictability. And that 685 00:30:18,000 --> 00:30:21,120 Speaker 2: shot that the tour players hate is that you're hitting 686 00:30:21,120 --> 00:30:23,320 Speaker 2: that pitch shot and it slides up the face, right. Oh, 687 00:30:23,360 --> 00:30:23,800 Speaker 2: they hate that. 688 00:30:24,600 --> 00:30:27,800 Speaker 1: I mean, we all hate that all terrible. Max Davis 689 00:30:27,800 --> 00:30:29,880 Speaker 1: had a good question about shaft selection. It's one of 690 00:30:29,920 --> 00:30:33,280 Speaker 1: the biggest factors in getting properly fit, yet it might 691 00:30:33,320 --> 00:30:36,240 Speaker 1: as well be rocket science for most people. How can 692 00:30:36,280 --> 00:30:39,239 Speaker 1: people be made aware of the importance without bogging them 693 00:30:39,280 --> 00:30:41,880 Speaker 1: down in terms of the specifics when you talk about shafts. 694 00:30:42,200 --> 00:30:45,480 Speaker 2: Yeah, shaft fitting is tough because it's very individual. How players, 695 00:30:45,520 --> 00:30:48,520 Speaker 2: thousands of them. I mean, there's thousands of different options exactly. 696 00:30:48,600 --> 00:30:51,440 Speaker 2: So yeah, we've tried to simplify this. I think the 697 00:30:52,040 --> 00:30:55,080 Speaker 2: high level on schaft hitting is that your clubhead speed 698 00:30:55,200 --> 00:30:58,080 Speaker 2: get you in the ballpark for what flex to play, 699 00:30:58,600 --> 00:31:01,880 Speaker 2: But how you transition it, uh in that change of 700 00:31:01,920 --> 00:31:04,760 Speaker 2: direction is really a key to making sure you're gonna 701 00:31:04,760 --> 00:31:06,640 Speaker 2: love the feel of that shaft. Shane, I'm sure you've 702 00:31:06,720 --> 00:31:09,600 Speaker 2: kind of had had some shafts in your life that 703 00:31:09,680 --> 00:31:11,960 Speaker 2: have been maybe a little stiffer in the butt section 704 00:31:12,040 --> 00:31:14,040 Speaker 2: that you like because of how you transition it right, 705 00:31:14,160 --> 00:31:16,720 Speaker 2: kind of a little more aggressive transition, uh than a 706 00:31:16,800 --> 00:31:18,920 Speaker 2: louiou stays in or somebody somebody of. 707 00:31:18,840 --> 00:31:24,240 Speaker 1: That don't swing it like Louis Well, you just you use. 708 00:31:22,720 --> 00:31:27,400 Speaker 2: So transition a little bit different than you know. But 709 00:31:27,560 --> 00:31:29,480 Speaker 2: I think that's the key to shafts. So we we've 710 00:31:29,520 --> 00:31:32,360 Speaker 2: had designed a bunch of fitting charts that we provided 711 00:31:32,400 --> 00:31:34,760 Speaker 2: to our fitting network that says, Okay, if your transitions 712 00:31:34,840 --> 00:31:38,200 Speaker 2: like this, your your your swing speeds like this, and 713 00:31:38,240 --> 00:31:40,000 Speaker 2: then the question is do you do you need to 714 00:31:40,080 --> 00:31:41,480 Speaker 2: use the shaft to hit the ball a little bit 715 00:31:41,560 --> 00:31:44,840 Speaker 2: higher a little bit lower and provide really good decision 716 00:31:44,880 --> 00:31:47,840 Speaker 2: matrix there and then We have another app we've made 717 00:31:48,240 --> 00:31:50,480 Speaker 2: you know, more apps and software called the Shaft App 718 00:31:50,800 --> 00:31:53,400 Speaker 2: that our fitters have access to to make the complex easy. 719 00:31:53,440 --> 00:31:57,040 Speaker 2: It it data minds through all the shafts that we've 720 00:31:57,120 --> 00:31:59,640 Speaker 2: measured here at the proving grounds on our equipment, and 721 00:31:59,680 --> 00:32:02,320 Speaker 2: then it it marries it to algorithms that we've developed 722 00:32:02,360 --> 00:32:05,040 Speaker 2: through our motion capture system and all the fittings that 723 00:32:05,080 --> 00:32:07,840 Speaker 2: we do at the proving grounds. In it provides the 724 00:32:07,880 --> 00:32:11,080 Speaker 2: top three shafts that you should start with and try right, 725 00:32:11,120 --> 00:32:12,880 Speaker 2: and we kind of use that as your starting point 726 00:32:12,920 --> 00:32:15,680 Speaker 2: in the fitting process to break through. I agree. I 727 00:32:15,680 --> 00:32:17,720 Speaker 2: mean keeping up with all the shafts out there and 728 00:32:18,760 --> 00:32:20,640 Speaker 2: reading up on them and figure out this is supposed 729 00:32:20,640 --> 00:32:21,960 Speaker 2: to do this, this is supposed to do that. I 730 00:32:22,000 --> 00:32:24,000 Speaker 2: got to try all these million shafts. We want to 731 00:32:24,000 --> 00:32:26,200 Speaker 2: make the complex simple. Let's boil that down to the 732 00:32:26,240 --> 00:32:29,080 Speaker 2: top three, go try them and kind of iterate from there. 733 00:32:29,320 --> 00:32:33,120 Speaker 1: It feels like that's the theme here is the information 734 00:32:33,320 --> 00:32:35,360 Speaker 1: is abundant. I mean, we've talked about it. There's so 735 00:32:35,440 --> 00:32:37,440 Speaker 1: much stuff out there that we can learn about every 736 00:32:37,440 --> 00:32:39,920 Speaker 1: single golf swing. And what you guys at PING are 737 00:32:39,920 --> 00:32:42,480 Speaker 1: really trying to do is to make it as simplified 738 00:32:42,480 --> 00:32:45,440 Speaker 1: as humanly possible for somebody coming in. And that's shafts, 739 00:32:45,440 --> 00:32:47,880 Speaker 1: and that's wedges, and that's putting, and that's gapping, and 740 00:32:47,920 --> 00:32:50,640 Speaker 1: that's everything. It's how can we put it on a 741 00:32:50,640 --> 00:32:52,840 Speaker 1: one sheet and you can actually look at it and 742 00:32:52,960 --> 00:32:54,920 Speaker 1: understand it and don't need a PhD to understand it. 743 00:32:54,960 --> 00:32:57,880 Speaker 2: Yeah, exactly. And things have gotten a lot more complex 744 00:32:57,920 --> 00:32:59,560 Speaker 2: from the days where we just made an eye to 745 00:32:59,680 --> 00:33:01,920 Speaker 2: iron and to fit everybody right. Now we have irons 746 00:33:01,960 --> 00:33:04,760 Speaker 2: that have totally different loft configurations. We have irons where 747 00:33:04,760 --> 00:33:07,440 Speaker 2: the face flexes a lot, irons where the face is 748 00:33:07,480 --> 00:33:12,080 Speaker 2: more stable. So those those little gapping scenarios become very nuanced. 749 00:33:12,800 --> 00:33:15,320 Speaker 2: For example, our G four to thirty hybrids they go 750 00:33:15,520 --> 00:33:19,840 Speaker 2: long ways. So in our algorithms, in our recommendations, we 751 00:33:19,920 --> 00:33:22,400 Speaker 2: see this a lot. On the LPGA tour is we'll 752 00:33:22,400 --> 00:33:25,120 Speaker 2: have some gals who are playing a five iron and 753 00:33:25,160 --> 00:33:27,720 Speaker 2: then they play a five hybrid, and that's not a mistake. 754 00:33:27,880 --> 00:33:30,520 Speaker 2: It's because our G four to thirty hybrid goes far. 755 00:33:30,640 --> 00:33:33,000 Speaker 2: It's meant to gap with the G four thirty irons, 756 00:33:33,440 --> 00:33:35,440 Speaker 2: But if you're playing the I two thirty iron, it 757 00:33:35,560 --> 00:33:37,520 Speaker 2: is totally fine to play a five iron in a 758 00:33:37,560 --> 00:33:40,320 Speaker 2: five hybrid, right, Those are going to provide good gapping. 759 00:33:40,720 --> 00:33:44,400 Speaker 2: And that's because those irons go very different distances, very 760 00:33:44,440 --> 00:33:45,360 Speaker 2: different trajectories. 761 00:33:45,520 --> 00:33:48,200 Speaker 1: So basically summarizing all this, get fit is what you're 762 00:33:48,240 --> 00:33:48,520 Speaker 1: telling me. 763 00:33:48,560 --> 00:33:50,200 Speaker 2: Make sure you get fit. Yeah, get fit. I think 764 00:33:50,240 --> 00:33:52,160 Speaker 2: the big thing is don't be intimidated. I think it 765 00:33:52,200 --> 00:33:54,760 Speaker 2: can be very intimidating or to have in your head, 766 00:33:54,800 --> 00:33:57,160 Speaker 2: Hey I'm not good enough to get fit. Well, I 767 00:33:57,200 --> 00:34:00,720 Speaker 2: mean it's even if you're you're just getting into the game. 768 00:34:01,280 --> 00:34:04,480 Speaker 2: You want to get those those macro level specs, the length, 769 00:34:05,440 --> 00:34:07,680 Speaker 2: the color code based on your body type. So you're 770 00:34:07,720 --> 00:34:10,720 Speaker 2: not making compensations as you're working on your game. Okay, 771 00:34:10,960 --> 00:34:12,759 Speaker 2: So even if you have those thoughts in your head, 772 00:34:14,880 --> 00:34:17,080 Speaker 2: you know, don't be intimidated by the process and make 773 00:34:17,120 --> 00:34:19,319 Speaker 2: sure you get fit regardless of your skill level. And 774 00:34:19,360 --> 00:34:23,759 Speaker 2: we're going to have different levels of fitting offered by 775 00:34:24,000 --> 00:34:26,440 Speaker 2: trained to our fitting network depending on your on your skill, 776 00:34:26,680 --> 00:34:29,359 Speaker 2: and we're going to scale the complexity as you get 777 00:34:29,400 --> 00:34:30,200 Speaker 2: better at this game. 778 00:34:30,320 --> 00:34:32,680 Speaker 1: What do you guys ask players before they come in 779 00:34:33,000 --> 00:34:34,839 Speaker 1: or is there something you can fill out? You tell 780 00:34:34,840 --> 00:34:37,520 Speaker 1: them what type of player you are, handicap misses things 781 00:34:37,560 --> 00:34:37,799 Speaker 1: like that. 782 00:34:38,000 --> 00:34:41,080 Speaker 2: Yeah, absolutely, so yeah, we we we ask players about 783 00:34:41,120 --> 00:34:43,080 Speaker 2: where they play golf. Do you travel a lot or not? 784 00:34:43,239 --> 00:34:45,600 Speaker 2: You know, some golfers play the same course most of 785 00:34:45,640 --> 00:34:48,440 Speaker 2: the time. Others are travel around playing a variety of 786 00:34:48,480 --> 00:34:52,200 Speaker 2: different conditions. Uh, that's a big factor where you live. 787 00:34:52,440 --> 00:34:55,400 Speaker 2: I mean, we fit golfers that fly in from Denver 788 00:34:55,600 --> 00:34:59,319 Speaker 2: aspen Veil, and they need totally different fittings than a 789 00:34:59,320 --> 00:35:01,880 Speaker 2: golfer lives here or lives at sea level. The wind's 790 00:35:01,880 --> 00:35:04,480 Speaker 2: gonna affect it differently, there's gonna be different lift and drags, 791 00:35:04,480 --> 00:35:08,440 Speaker 2: so your environmental conditions are are quite different. And then, Shane, 792 00:35:08,440 --> 00:35:11,440 Speaker 2: this is really fun. If a golfer is keeping track 793 00:35:11,480 --> 00:35:15,480 Speaker 2: of their stats, uh, specifically arcos, we can look at 794 00:35:15,520 --> 00:35:18,680 Speaker 2: their data before the history before they arrive, before they 795 00:35:18,719 --> 00:35:23,160 Speaker 2: get here and and uh and we'll have findings uh 796 00:35:23,239 --> 00:35:25,759 Speaker 2: and and insights from their game before they get here 797 00:35:25,800 --> 00:35:28,320 Speaker 2: to get a major jump start. And again that's exactly 798 00:35:28,360 --> 00:35:29,759 Speaker 2: like tour players are fit right there. 799 00:35:30,239 --> 00:35:31,920 Speaker 1: Okay, so I have a three and a half year 800 00:35:31,920 --> 00:35:35,480 Speaker 1: old son. How early is how early should I be 801 00:35:35,520 --> 00:35:38,759 Speaker 1: getting Henry fit? Like now, now, get them dialed get 802 00:35:38,800 --> 00:35:42,719 Speaker 1: them in, get him fring them down, and let's go. 803 00:35:43,000 --> 00:35:45,160 Speaker 2: Three a half is the age. That's a good example 804 00:35:45,800 --> 00:35:48,480 Speaker 2: of At that age, we might not need to measure 805 00:35:48,520 --> 00:35:53,480 Speaker 2: his transition type. We need to know how tall he is. Okay, 806 00:35:53,560 --> 00:35:54,279 Speaker 2: that's good to know. 807 00:35:55,000 --> 00:35:58,120 Speaker 1: So as we summarize get fit, pay attention to everything, 808 00:35:58,239 --> 00:36:00,960 Speaker 1: be open minded, and be excited about you're getting new clubs. 809 00:36:01,000 --> 00:36:04,000 Speaker 1: When that box arrives, it's your golf clubs. It is 810 00:36:04,040 --> 00:36:05,880 Speaker 1: like one of the great feelings for a golfer in 811 00:36:05,960 --> 00:36:08,239 Speaker 1: this world is when you actually have stuff that you 812 00:36:08,320 --> 00:36:11,239 Speaker 1: spend time getting fit for that you know is specific 813 00:36:11,280 --> 00:36:13,799 Speaker 1: for your golf swing and your swing speed, and you 814 00:36:13,840 --> 00:36:15,279 Speaker 1: get to take that out and really use it and 815 00:36:15,280 --> 00:36:16,360 Speaker 1: then see how effective it is. 816 00:36:16,520 --> 00:36:19,160 Speaker 2: Yeah. Absolutely, I mean I still get excited when I 817 00:36:20,320 --> 00:36:21,839 Speaker 2: and I'm and I got and I got a new 818 00:36:22,000 --> 00:36:25,640 Speaker 2: five wood, you know, half inch short, our new tow 819 00:36:25,760 --> 00:36:27,680 Speaker 2: or two point oh black. You know, I got the 820 00:36:27,680 --> 00:36:30,719 Speaker 2: housle position, a certain setting. I'm like, I love that 821 00:36:30,760 --> 00:36:32,920 Speaker 2: feeling the ping box at the front door. 822 00:36:33,280 --> 00:36:36,680 Speaker 1: I mean, you're talking next level excitement. It's adult Christmas 823 00:36:36,719 --> 00:36:38,160 Speaker 1: all the time. It's like when you go on that 824 00:36:38,200 --> 00:36:40,040 Speaker 1: first day on the golf trip It's like when you 825 00:36:40,120 --> 00:36:41,759 Speaker 1: land and have the first drink and you go, I 826 00:36:41,840 --> 00:36:43,560 Speaker 1: finally made it. I got a seven with the other day, 827 00:36:43,560 --> 00:36:44,799 Speaker 1: and I was very excited about that. 828 00:36:44,960 --> 00:36:45,640 Speaker 2: I'm Shade Baking. 829 00:36:45,719 --> 00:36:47,879 Speaker 1: That is Marty Jertsen and this is the Ping Proving 830 00:36:47,920 --> 00:36:52,200 Speaker 1: Grounds podcast