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Speaker 1: Welcome to Strictly Business Varieties weekly podcast featuring conversations with

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Speaker 1: industry leaders about the business of media and entertainment. I'm

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Speaker 1: Cynthia Littleton, business editor for Variety Today. My guest in

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Speaker 1: New York is Rob shar Now, President of Programming for

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Speaker 1: A and E Networks, which is the home of cable

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Speaker 1: heavyweights A and E, History and Lifetime. Share Now has

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Speaker 1: written the cable roller Coaster for most of the past

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Speaker 1: twenty years. He's been with A and E since two

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Speaker 1: thousand three and worked as a producer for History before that.

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Speaker 1: In our conversation, share Now talks about the strategic challenges

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Speaker 1: facing the ad supported cable business. He offers some insights

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Speaker 1: into the exercise and brand focus that allowed A and

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Speaker 1: E and History to buck the trend against declining ratings

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Speaker 1: and grow their audiences over the past two years, and

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Speaker 1: he reveals how the team at Lifetime learned to stop

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Speaker 1: trying to run away from the legacy of the Life

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Speaker 1: Time movie and actually embrace it in a big way

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Speaker 1: for fun and profit. Rob's share Now, President of Programming

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Speaker 1: for Any Networks. Thank you so much for taking time

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Speaker 1: out to speak with us. Absolutely lovely to be here.

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Speaker 1: Tell me what it was that allowed you to kind

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Speaker 1: of turn the tide with programming with ratings um as,

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Speaker 1: I understand you really took a big focus on leaning

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Speaker 1: into the to the core audience of those three networks. Yeah,

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Speaker 1: you know, I think we have. We are having a

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Speaker 1: wonderful renaissance right now across all of our brands, which

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Speaker 1: is unusual. And I think I get that question a

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Speaker 1: lot where um we do seem to be bucking a

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Speaker 1: major trend. But I think one of the things that's

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Speaker 1: happening across the industry that I think really speaks to

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Speaker 1: how why I think we're doing well right now is

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Speaker 1: we're in an age of unbelievable distraction and unbelievable I

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Speaker 1: don't want to say excuses, but there's a million reasons

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Speaker 1: why I think people in my profession have reason to panic.

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Speaker 1: It's like, there's their their incredible shifts going in in

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Speaker 1: consumption and who's got the biggest s FOD service and

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Speaker 1: where where are things being consumed? And I think, again,

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Speaker 1: I think one of the things we've done very well

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Speaker 1: here is really try and drown out all the distraction

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Speaker 1: and stay focused on the core mission of what the

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Speaker 1: brands has always been which is just to superserve the audience.

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Speaker 1: And it sounds it sounds simple and reductive, but it

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Speaker 1: really is just about that. And I think one of

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Speaker 1: the things that Paul Boucherry has done incredibly well is

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Speaker 1: align the entire company around fewer priorities UM. And when

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Speaker 1: you talk about like focus, you know, really offering focused

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Speaker 1: brands that superserve an audience. I think that's part of it.

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Speaker 1: It isn't. As much as I would love to take

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Speaker 1: credit for all our success, I do think it's been

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Speaker 1: a holy stick shift in focusing the entire company on

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Speaker 1: the right things at the right time and making sure

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Speaker 1: that you know, we're all getting behind the things that

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Speaker 1: really are gonna are going to move the dial for us.

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Speaker 1: And again, I think a lot of companies and a

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Speaker 1: lot of my competitors are very distracted and not necessarily

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Speaker 1: just worrying about like, Okay, are you making the best

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Speaker 1: show UM for the audience that you want to serve

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Speaker 1: on your platform. And if you answer that question well

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Speaker 1: and clearly, I think everything else does fall into place.

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Speaker 1: And uh, and again i think we've done an incredible

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Speaker 1: job not being distracted by every other question that's coming

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Speaker 1: about you know, you talked about CS and all of

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Speaker 1: the when will the cocleal implant happen that well, that

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Speaker 1: will really radically change how we're consuming. At the end

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Speaker 1: of the day, everyone's consuming going to consume what they

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Speaker 1: want to consume um and it's our job to still

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Speaker 1: make sure that we are providing things that are exciting

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Speaker 1: you need and again super served what I think the

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Speaker 1: audience wants wants from us, you know, the again the

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Speaker 1: rebound of any in history in particular kind of you know,

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Speaker 1: it goes against the conventional wisdom that you just can't

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Speaker 1: bring viewers to live TV anymore unless it's sports, unless

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Speaker 1: it's some gigantic you know, the Grammy Awards or you know,

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Speaker 1: a big event telecast how have you? And obviously that

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Speaker 1: that's wildly overstated. What in that process of leaning in

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Speaker 1: did you guys, did you guys really like drill down

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Speaker 1: and look at who was your core live linear audience?

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Speaker 1: How did how did you decide where to focus on

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Speaker 1: those that shorter list of priorities. It's really about Yeah,

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Speaker 1: it's really about like leaning into the obvious. And I

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Speaker 1: do think that you know, taking them one at a time.

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Speaker 1: I think that the best example is obviously any Any,

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Speaker 1: which went from seventeen in the rancor slowly client being

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Speaker 1: over the past few years and now our number squarely

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Speaker 1: number three, which is I think our highest rank ever UM.

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Speaker 1: And I think the sort of the thing that happened

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Speaker 1: in and around a Any was really a focusing on

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Speaker 1: what we have always been doing best over the past decade,

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Speaker 1: which is this front row nonfiction. UM. I think two

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Speaker 1: shows really were the sort of the sort of lights

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Speaker 1: that led us through the storm, and one of them

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Speaker 1: is First forty eight, which has been in the error

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Speaker 1: I think fifteen years UM, but is actually experiencing its

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Speaker 1: highest ratings in five years recently. It's one of those

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Speaker 1: shows that just, um, I think it is a best

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Speaker 1: in class show and really sort of led the charge

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Speaker 1: in terms of a certain type of nonfiction crime storytelling.

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Speaker 1: And it's a it's the first forty eight hours of

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Speaker 1: an investigation of some kind of serious crime, or exactly

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Speaker 1: it's an immersive documentary verite documentary look at the first

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Speaker 1: forty eight hours of murder investigation, the premise being that

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Speaker 1: if the key piece of evidence is not unveiled within

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Speaker 1: the first fourty eight hours, the crime usually does not

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Speaker 1: get solved. So there's an amazing Again, this is a

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Speaker 1: show that's you know, we've made hundreds of episodes of

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Speaker 1: it's really been an incredible anchor for us. The other

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Speaker 1: show is Intervention. Intervention also a show that's been on

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Speaker 1: another ten year old show. But again I think there

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Speaker 1: is a UM, there's a purpose and a style and

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Speaker 1: an attitude about Intervention that really did help forge what

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Speaker 1: I think the model became for what was going to

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Speaker 1: make us most successful. This is what our audience have.

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Speaker 1: You know, these are the shows that a were the

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Speaker 1: most successful, they were the most critically lauded, they were

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Speaker 1: the ones that won Emmy's. So I think again, those

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Speaker 1: those two shows really UM we we're we're foundational shows,

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Speaker 1: and we started building in and around those nonfiction beachheads.

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Speaker 1: And obviously we've had a lot of success with Live

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Speaker 1: p D, but there have been a lot of other

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Speaker 1: nonfiction formats. Lea Remedy was a huge success for us,

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Speaker 1: the scientology and the scientology so born this way. You know, again,

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Speaker 1: I think any has always led with UM. You know,

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Speaker 1: there was a lot of you know, at a time

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Speaker 1: when UM quality scripted drama was being flooded I think

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Speaker 1: any was able to jump in and really claim a

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Speaker 1: unique space and quality unscripted UM and that people really

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Speaker 1: came to expect a really high level of expectation execution

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Speaker 1: from us UM, but also to put viewers on the

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Speaker 1: front lines of issues that are most urgent and hot,

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Speaker 1: high stakes. UM. And did you, UM, was there anything?

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Speaker 1: Was there anything promotionally that you did different for those

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Speaker 1: shows to get those ratings up? Did you? Because most

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Speaker 1: of this is it's largely live viewing correct and it's

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Speaker 1: not a lot of it is delayed. Yeah, I mean,

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Speaker 1: we we've had an we only have great appointment viewing

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Speaker 1: on most of the shows I just named UM. And

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Speaker 1: I think again it's a unity of focus of the company.

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Speaker 1: I think when you know, UM, Paul gathers the department

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Speaker 1: heads UM from PR, social Marketing and programming there, I

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Speaker 1: think there is a singularity of focus UM in our

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Speaker 1: company that you don't see very often. And again, when

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Speaker 1: when I compare us to the s bods, and I

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Speaker 1: won't pick on any of them individually, where they literally

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Speaker 1: have hundreds of launches and mega stars you know, popping

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Speaker 1: up all over the place, it's almost hard to keep track. UM.

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Speaker 1: I know you know, as a consumer, it's hard to

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Speaker 1: keep track. But I think even within the company it's

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Speaker 1: hard to keep track. Wow, what are we really focusing

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Speaker 1: on here? What's you know when when you're Walmart and

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Speaker 1: you sell everything? Um, what does that really mean? At

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Speaker 1: any Guess what? We knew we were going to make

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Speaker 1: live p D a priority and we did it. We

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Speaker 1: knew we were gonna make sixty days a priority, sixty

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Speaker 1: days in a priority, and we did and that's now

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Speaker 1: our highest rated show. You know, shows like Intervention and

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Speaker 1: le A Remedy they got the sort of the sort

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Speaker 1: of the kind of care and attention, um, when you

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Speaker 1: really have to pick pick your babies, and I do

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Speaker 1: think it's you get a different result. And I think

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Speaker 1: the audience wants to know what matters. I think more

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Speaker 1: than ever, the audience wants uh curation and they do

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Speaker 1: want a brand to be able to step forward and say, hey,

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Speaker 1: here's what we really believe in, here's what we think

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Speaker 1: that you will you will really engage with UM, as

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Speaker 1: opposed to well, here's a thousand things go pick and

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Speaker 1: you know, our our matrix will help figure figure it out. Um.

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Speaker 1: We we definitely have a more boutique approach where we

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Speaker 1: we feel a lot of pride in getting behind singular

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Speaker 1: choices and really believing in them. Was there an element

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Speaker 1: a and he had experimented, you know, had dabbled in

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Speaker 1: the scripted arena for for a while. Was there an

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Speaker 1: element of looking at it and looking at the landscape

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Speaker 1: and the competitive landscape, as you said, you know, incredible

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Speaker 1: amounts of money and budget and promotion going into scripted

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Speaker 1: programming from the Netflix is and Amazons of the world.

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Speaker 1: Was was there a point that you looked at the

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Speaker 1: scripted business and just said, we just can't do this

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Speaker 1: on Any. Yeah, you know, Look, I Any had an

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Speaker 1: unbelievable track record and scripted I think when I look

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Speaker 1: back on any scripted drama slate, it was wildly successful

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Speaker 1: relative to how many we did. We never we never

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Speaker 1: had a huge slate, but Bates Motel one of the

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Speaker 1: highest rated, best critically acclaimed shows on television, you know,

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Speaker 1: and all throughout the lifespan of Any's drama strand we

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Speaker 1: always I think punched above our weight class. But I'd

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Speaker 1: be lying to you if I didn't tell you that

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Speaker 1: I was congratulated as much for Madmen as any other show,

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Speaker 1: and I think that that you know, amc any Like,

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Speaker 1: I think there was a lot of a lot of

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Speaker 1: confusion out there in the marketplace, particularly as a lot

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Speaker 1: of our competitors were proliferate proliferate rating their slates. UM,

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Speaker 1: We're like, okay, how can we really have a voice

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Speaker 1: that cuts through here? And again, I think there was

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Speaker 1: a lot of brand confusion UM. Unfortunately with our drama.

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Speaker 1: That said, I do think there you know, Any has

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Speaker 1: a great you know, we have a great drama studio.

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Speaker 1: We've always had great success with drama on Any. So

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Speaker 1: it wasn't as if we were launching things that weren't working.

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Speaker 1: They were working, um incredibly well. But I think the

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Speaker 1: decision to sort of focus on non scripted UM and

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Speaker 1: really clarify and simplify the offering for the audience during

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Speaker 1: this period was very beneficial. Can you talk about the

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Speaker 1: importance of having a big, fresh franchise that comes in

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Speaker 1: and this one in particular, because of the nature of

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Speaker 1: the show, can really really takes up a lot of

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Speaker 1: real estate on your air. Yeah, I mean Live p

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Speaker 1: D has been a game changer for sure, but it's

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Speaker 1: a game changer that has uh, you know, follows a

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Speaker 1: similar path that our company has always followed. It's an

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Speaker 1: original show. We did not go out and buy a

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Speaker 1: sports franchise. We did not go out and spend five

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Speaker 1: million dollars on movie rights. We run. We actually made

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Speaker 1: something ourselves, and we're extremely proud we we actually make

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Speaker 1: the show here um with our partners Big Fish. But

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Speaker 1: like it's something that um. And again, I think that's

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Speaker 1: been the any in history story from the beginning when

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Speaker 1: I looked at you know, when I look back at

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Speaker 1: our past and some of the mega successes we've had,

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Speaker 1: some of them we've just discussed, you know, we make

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Speaker 1: our own reality. In other words, like you know, the

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Speaker 1: you know, I look at the success History had with

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Speaker 1: Pond Stars and American Pickers. Again, we're still we're still

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Speaker 1: benefiting from those shows. Um. But those were self made

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Speaker 1: too and took up a lot of real estate with

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Speaker 1: original content. UM. So I do think like Live p

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Speaker 1: D has been amazing and continues to be, but it's

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Speaker 1: also of a piece. I think this is this is

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Speaker 1: really how our company has evolved over the years. And

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Speaker 1: always when whenever we're having these moments of success, it's

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Speaker 1: usually on the backs of of our original stuff, and uh,

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Speaker 1: you know, I do think it's interesting because live p

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Speaker 1: D has become so such so prevalent in culture, which

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Speaker 1: is amazing, which is what you hope for. That in

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Speaker 1: some ways it has overshadowed some of our other shows.

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Speaker 1: Like I mentioned you before, Sixty Days In is actually,

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Speaker 1: I believe, our highest rated show. And it's almost taken

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Speaker 1: for granted now that this was a an incredibly bold,

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Speaker 1: innovative format um that still brings in a huge audience. Um,

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Speaker 1: and I think a lot of the any you know

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Speaker 1: again any now who has a complete ecosystem of non

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Speaker 1: scripted which I think is really helping, uh, super serve

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Speaker 1: the viewers of that stuff. So let's talk about history,

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Speaker 1: where you are about to embark on a big initiative,

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Speaker 1: a big priority for you, multipart documentary series about people

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Speaker 1: whose names we know, but telling some of the stories

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Speaker 1: that maybe aren't as well known about people. And you're

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Speaker 1: starting appropriately enough on President's Day with the premiere of Washington.

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Speaker 1: Tell me about the importance of this initiative to history

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Speaker 1: going forward. Well, history, you know, for us, history is

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Speaker 1: more than a channel, it's really it's a category, and

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Speaker 1: there is a mission to history that I think we

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Speaker 1: are re embracing that that there. You know, we we

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Speaker 1: do have a responsibility UM to bring the past live

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Speaker 1: and make it relevant for our viewers. And I think

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Speaker 1: that that my my main focus of the next couple

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Speaker 1: of years will be too really UM bring a lot

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Speaker 1: more core documentary to the channel. Washington is sort of

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Speaker 1: an opening salvo in this in this new battle we're

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Speaker 1: going to be waging UM. But I do think they're

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Speaker 1: you know, a it's baked into our name, it's history,

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Speaker 1: and I think we are going to be pushing against

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Speaker 1: an open door expectation of what people really want from

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Speaker 1: us UM, which is to sort of superserve their curiosity

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Speaker 1: about history. I think Washington is a perfect example of

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Speaker 1: something that everyone takes for granted. UM. I think there

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Speaker 1: is a tremendous amount of information about George Washington that

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Speaker 1: most viewers don't know or and a lot of the

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Speaker 1: assumptions we make about him are our is misinformation. I

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Speaker 1: think one of the one of the things that I've

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Speaker 1: enjoyed most is watching UM our team build these productions.

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Speaker 1: And we have a lot in production. As you know,

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Speaker 1: we have an entire slate of of core documentary stuff coming.

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Speaker 1: But what's happened is we've been able to assemble sort

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Speaker 1: of almost like a super team of historians, storytellers, and

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Speaker 1: experts to tell these stories in a way that I

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Speaker 1: don't think they've been told before because there is a

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Speaker 1: hunger for this. We are in an age where you know,

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Speaker 1: facts and truth are being questioned on the news networks,

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Speaker 1: and I do think the news networks are trafficking and

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Speaker 1: something very different, where you know, they sort of chop

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Speaker 1: up the meat of current events into hamburger patties and

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Speaker 1: sell them quickly. I think what we're trying to do

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Speaker 1: with history is be definitive exactly. We're we're trying to

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Speaker 1: give you a really full, nourishing meal that you can really,

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Speaker 1: uh you know, can you know, dine on or everyone

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Speaker 1: can dine on, and and presents the most complete perspective

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Speaker 1: we can we can on the subject matters. I mean,

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Speaker 1: Washington is a great example where George Current's Goodwin is

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Speaker 1: executive producing. She's our one of our leading presidential historians.

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Speaker 1: She had never really done Washington before, so this is

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Speaker 1: really a great experience for her. But what she did

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Speaker 1: was bring in all of the leading Washington experts, Um

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Speaker 1: to be our voices to tell the story. She also

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Speaker 1: brought in or our producers helped bring in, you know,

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Speaker 1: leaders like Bill Clinton and Colin Powell to talk very

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Speaker 1: specifically about him as a military leader or as a president. Um.

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Speaker 1: And then you know, so on top of that, we

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Speaker 1: have these unbelievable cinematic dramatizations with an incredible feature film

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Speaker 1: director directing those those moments, with Shakespearean actors like you know,

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Speaker 1: so you're getting a this very very rich broth um

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Speaker 1: a look at Washington that I don't think anyone's ever

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Speaker 1: attempted before. And I do think that's what the viewer demands,

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Speaker 1: Like the viewer wants to know that they're watching something

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Speaker 1: definitive or like really that that that merits their time.

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Speaker 1: It's the it's the TV's version of a deep dive exactly.

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Speaker 1: But let me ask the skeptical question, how do you

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Speaker 1: make the re enactments not seem cheesy? I invite you

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Speaker 1: to watch the show because I think when you watch it,

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Speaker 1: you will see something that looks a lot more like

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Speaker 1: a very high end feature film, um than what you

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Speaker 1: might have seen ten years ago, um with people in

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Speaker 1: bad wigs. I mean, you really you know, I would

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Speaker 1: put our production value up against basically anything. Um. And again,

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Speaker 1: I think the difference with history is we are paying

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Speaker 1: very very close attention to historical detail in these recreations,

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Speaker 1: and we take a lot of pride in the accuracy

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Speaker 1: of uniforms and the horses they rode and all of

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Speaker 1: those things. UM. So you are you know, I think

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Speaker 1: you know, I'll leave it to the viewers, but I

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Speaker 1: would stand behind what our producers have done. Um. And

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Speaker 1: to be clear, these are like sort of moments in

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Speaker 1: between more traditional documentary you know, Doris Kern's Goodwin and

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Speaker 1: people talking about Washington. Yeah, it's really a you know again,

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Speaker 1: I think we are telling the story in a different way.

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Speaker 1: I think there is a very traditional way of documentary

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Speaker 1: storytelling where you're just looking at a still photograph and

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Speaker 1: banion very slowly, and then you're hearing from your experts.

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Speaker 1: What we are trying to do is bring every storytelling

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Speaker 1: ing tool that we can in our arsenal to tell

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Speaker 1: these stories, so it really comes alive in a multidimensional way. Um. Again, Like,

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Speaker 1: I don't think others are doing it quite this way. Um.

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Speaker 1: And I do feel like we have a lot of

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Speaker 1: gatekeepers we are. We have you know, US presidents and

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Speaker 1: Pultuer Prize winning historians and they are really helping guard

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Speaker 1: rail the process. So when you look at it, you're

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Speaker 1: not going to see a cheesy guy on a on

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Speaker 1: a lame horse. You're going to see something that really

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Speaker 1: meets the standard of I think everyone who's putting their

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Speaker 1: name against this project and and the all the projects

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Speaker 1: were doing in that area. Um, but I do think

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Speaker 1: there's a hunger for this, this kind of thing, like

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Speaker 1: and again, it's something that's sort of it's it's timeless.

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Speaker 1: It does speak, it speaks to our current moment, but

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Speaker 1: more importantly, it really enriches us as human beings because

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Speaker 1: we look at the struggles of these people as human beings. Also,

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Speaker 1: and in a multi episode format for you guys, as

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Speaker 1: a business, that's probably a better proposition for you than

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Speaker 1: a big two hour, big two hour something that a

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Speaker 1: two hour that you promote as a one time event

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Speaker 1: versus this is something that can build regular viewing. Is

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Speaker 1: that is that been a factor in thinking about how

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Speaker 1: to present these doc you these elevated docu series. Yeah,

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Speaker 1: I mean, well, we definitely are trying to choose subjects

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Speaker 1: that merit long long form storytelling, and I think there

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Speaker 1: is uh, you know, there have been entire books written

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Speaker 1: about Washington's early life, or Washington's experience in the French

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Speaker 1: Indian War, or Washington's experience as president only or as general.

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Speaker 1: So like I think, when you're dealing with people ask

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Speaker 1: and same with Grant, when you're dealing with people as

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Speaker 1: complex and who have led such storied lives, if you're

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Speaker 1: not stretching the taffy very far. And that is one

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Speaker 1: of the one of the negatives I see in our business,

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Speaker 1: and it's a different subject, is I think there's a

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Speaker 1: lot of taffy stretching going on, UM, to the detriment

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Speaker 1: of the audience. Frankly, I think that a lot of UM,

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Speaker 1: nonfiction and scripted you know, take something and try and

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Speaker 1: make it, make it longer because they can, and that's

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Speaker 1: not always best for the consumer. Again, in this case,

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Speaker 1: I think we are choosing subjects that you know, our

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Speaker 1: merit you know, long form storytelling. UM. And we really

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Speaker 1: don't have a cookie cutter, uh, a cookie cutter approach.

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Speaker 1: It's really whatever we think the subject in the approach demands,

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Speaker 1: we will do. And in terms of the sort of

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Speaker 1: the bigger picture of brand focus for History, did you

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Speaker 1: go through that same process as you did with A

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Speaker 1: and E and kind of really looking at what that

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Speaker 1: core audience wanted or did. Was History not quite. History

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Speaker 1: hadn't fallen quite as far ratings wise, so maybe it

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Speaker 1: wasn't as much of an urgency there. Yeah, I think, um,

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Speaker 1: I think History, Yeah, History is still a top brand.

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Speaker 1: And like again, I think you're right, History did not

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Speaker 1: experience the down uh that that A and E did.

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Speaker 1: But again for me um, as someone who came to

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Speaker 1: the company to work on history, UM, I've been in

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Speaker 1: graduate school. Like I just wanted to connect history more

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Speaker 1: to history um, and people to think of us as

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Speaker 1: the place where you go for that kind of stuff.

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Speaker 1: And like again, we've always had It's always been part

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Speaker 1: of our DNA, but I've always felt like it should

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Speaker 1: be the primary part of the point. We put it

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Speaker 1: in our front window. So when they, you know, when

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Speaker 1: I think viewers think of us, they think of us

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Speaker 1: as being the leaders in that area. But at the

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Speaker 1: same time, you also do have a pretty broad slate

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Speaker 1: of more traditional you know, sorry, you do have a

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Speaker 1: broad slate of unscripted shows. Some in the you know,

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Speaker 1: varite and some in the American Pickers and um is

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Speaker 1: that does that you feel like that balance is working

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Speaker 1: for history in terms of in terms of audience, do

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Speaker 1: the different types of shows I would imagine draws slightly

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Speaker 1: different demographics. Well, I think when this show's work, you know,

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Speaker 1: American Pickers is a great example. American Pickers is infused

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Speaker 1: with history. It is a in the moment adventure show

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Speaker 1: where he's out collecting stuff but searching through America's addicts. Yeah,

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Speaker 1: but you really are like that. That's a show where

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Speaker 1: I actually think it does harmonize really beautifully because people

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Speaker 1: go to that show. The currency of all not all,

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Speaker 1: but like most of the most successful shows on history

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Speaker 1: is always information, and I think that something like American

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Speaker 1: Pickers is infused with information about whatever he's discovering the

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Speaker 1: history of the object, the history of the person who

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Speaker 1: owns the object, and you're really seeing American history through

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Speaker 1: a very different lens. And that's you know, I mean,

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Speaker 1: those guys really feel a mission of what they do

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Speaker 1: and to do it properly and to treat everyone with respect.

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Speaker 1: So there there is a level of where I think

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Speaker 1: that when when it works, well, I think all the

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Speaker 1: pieces really do harmonize nicely. And can let's talk about Lifetime,

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Speaker 1: which I know is still a little bit more of

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Speaker 1: a work in progress. Um, you've embarked on a very

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Speaker 1: big initiative of you are doing traditional you know, you're

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Speaker 1: you're almost like you're embracing you're embracing the Lifetime movie

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Speaker 1: as opposed to as opposed to. For years it felt like,

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Speaker 1: you know, Lifetime was trying to be anything but the

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Speaker 1: notion of the Lifetime movie. And now, um, there's very

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Speaker 1: much a there's a there's a robust slate of long

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Speaker 1: form that as I understand you, you have ordered so

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Speaker 1: many TV movies that you are thinking of them as

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Speaker 1: a series unto themselves. When you talk about the sort

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Speaker 1: of the evolution of that strategy, yeah, I mean, I

431
00:24:51,680 --> 00:24:55,280
Speaker 1: think where again it was it was all about just

432
00:24:55,440 --> 00:25:00,800
Speaker 1: leaning into what our core competence is and I think

433
00:25:00,800 --> 00:25:04,119
Speaker 1: on you know, any was cutting edge nonfiction, on history,

434
00:25:04,880 --> 00:25:07,040
Speaker 1: the history category. On the Lifetime I think if you

435
00:25:07,080 --> 00:25:12,000
Speaker 1: were to associate Lifetime with most consumers, they say movies. Um,

436
00:25:12,200 --> 00:25:15,240
Speaker 1: So over the past years and a half, we've really

437
00:25:15,280 --> 00:25:18,720
Speaker 1: been focusing a lot more energy on building out our

438
00:25:18,880 --> 00:25:22,080
Speaker 1: our movie capability and really super serving the audience of

439
00:25:22,119 --> 00:25:24,720
Speaker 1: the Lifetime movie and loving them. I think there was

440
00:25:24,760 --> 00:25:29,720
Speaker 1: a little bit of a moment where, um, you know,

441
00:25:29,800 --> 00:25:34,399
Speaker 1: the Lifetime movie, UM, we sort of backed away a

442
00:25:34,400 --> 00:25:38,560
Speaker 1: little bit from the strategy, UM, which you know now

443
00:25:38,640 --> 00:25:40,399
Speaker 1: looking looking at it now, it's like, well, this is

444
00:25:40,400 --> 00:25:43,160
Speaker 1: what our viewers love, why not why not bring into it?

445
00:25:43,520 --> 00:25:47,080
Speaker 1: And I do think we've had some kind of amazing

446
00:25:47,359 --> 00:25:51,040
Speaker 1: results UM with what we're doing on Lifetime and what

447
00:25:51,119 --> 00:25:53,360
Speaker 1: we're trying. What we're trying to do is really focus

448
00:25:53,520 --> 00:25:56,480
Speaker 1: on the genres and areas that we know our viewers

449
00:25:56,560 --> 00:26:00,919
Speaker 1: love most. Um. We have had a tremendous success reintroducing

450
00:26:00,960 --> 00:26:05,320
Speaker 1: our holiday movies, UM, which we had we're basically first

451
00:26:05,359 --> 00:26:08,640
Speaker 1: in the game in original Christmas movies, and then then

452
00:26:08,920 --> 00:26:12,359
Speaker 1: ceded to other other competitors, ceded to other competitors. But

453
00:26:12,400 --> 00:26:14,800
Speaker 1: we we we sort of just got back into the

454
00:26:14,800 --> 00:26:16,720
Speaker 1: game in the past couple of years to great success.

455
00:26:16,760 --> 00:26:20,600
Speaker 1: It's really been wonderful to see all the viewers returned

456
00:26:20,640 --> 00:26:23,760
Speaker 1: to us UM for our Christmas movies, which offer sort

457
00:26:23,800 --> 00:26:25,520
Speaker 1: of you know, and again, I think we do it

458
00:26:25,560 --> 00:26:28,320
Speaker 1: in a unique way. We really embrace diversity and a

459
00:26:28,320 --> 00:26:31,840
Speaker 1: different kind of storytelling than some of our competitors do. UM,

460
00:26:31,840 --> 00:26:34,439
Speaker 1: but then also leaning into the stuff that can we

461
00:26:34,480 --> 00:26:36,440
Speaker 1: just know our viewers love. The ripped from the headlines

462
00:26:36,480 --> 00:26:40,680
Speaker 1: category is something that we've always UM done incredibly well

463
00:26:40,720 --> 00:26:42,960
Speaker 1: with Our Megan and Harry movie was one of our

464
00:26:43,480 --> 00:26:45,840
Speaker 1: you know, most highly rated movies of the past couple

465
00:26:45,880 --> 00:26:48,200
Speaker 1: of years. We just had a huge success with the

466
00:26:48,280 --> 00:26:52,400
Speaker 1: Kamaia Mobili story, which Robin Roberts produced for us, which

467
00:26:52,640 --> 00:26:57,400
Speaker 1: I believe is the highest rated movie of the television season. UM.

468
00:26:57,440 --> 00:27:00,800
Speaker 1: But I think really leaning into uh ripped from the

469
00:27:00,800 --> 00:27:03,960
Speaker 1: headlines and what that means, UM and expanding it a

470
00:27:03,960 --> 00:27:06,159
Speaker 1: little bit. I think people think, oh, it's traditionally just

471
00:27:06,680 --> 00:27:08,600
Speaker 1: crime and blah blah blah. But I think we're looking

472
00:27:08,640 --> 00:27:12,880
Speaker 1: at other stories UM represented by you know what Ripped

473
00:27:12,880 --> 00:27:14,840
Speaker 1: from the headlines means Megan and Harry being able an

474
00:27:14,840 --> 00:27:18,800
Speaker 1: example of that. UM. But then we also have our

475
00:27:18,840 --> 00:27:21,800
Speaker 1: biopics and our end which our viewers love. We just

476
00:27:21,880 --> 00:27:25,080
Speaker 1: had a great success with Patsy and Loretta about Patsy

477
00:27:25,119 --> 00:27:27,920
Speaker 1: Klan and Loretta Lynn and again one of the beauties

478
00:27:28,000 --> 00:27:30,600
Speaker 1: of the whole genre. And I think that this is

479
00:27:30,760 --> 00:27:33,400
Speaker 1: again gets back to your original question, it's like, why

480
00:27:33,440 --> 00:27:35,360
Speaker 1: do you think you're succeeding and what is the difference

481
00:27:35,480 --> 00:27:37,959
Speaker 1: in what's going on in the company right now? And

482
00:27:38,000 --> 00:27:41,840
Speaker 1: I think it's really leaning into the things that only will,

483
00:27:42,280 --> 00:27:46,440
Speaker 1: only we can do. In other words, like we we're

484
00:27:46,520 --> 00:27:48,080
Speaker 1: the only ones who are gonna make the Megan and

485
00:27:48,119 --> 00:27:50,760
Speaker 1: Harry movie and we know there's an audience there for

486
00:27:50,760 --> 00:27:53,479
Speaker 1: four weeks of the big news. Yeah, yeah, we're we

487
00:27:53,520 --> 00:27:55,040
Speaker 1: can do that. We're going to do that, and we're

488
00:27:55,080 --> 00:27:57,480
Speaker 1: gonna step in and like we are telling stories that

489
00:27:57,520 --> 00:28:00,199
Speaker 1: I think only Lifetime can tell. And one of the

490
00:28:00,240 --> 00:28:01,919
Speaker 1: things that I think we take a lot of pride

491
00:28:02,000 --> 00:28:06,320
Speaker 1: in is, you know, we have kind of cut through

492
00:28:06,720 --> 00:28:09,119
Speaker 1: also on a quality level. I think people we have

493
00:28:09,280 --> 00:28:11,720
Speaker 1: been trying to raise the game quite significantly. I think

494
00:28:11,840 --> 00:28:15,440
Speaker 1: last year, um, I think we were the only non

495
00:28:15,680 --> 00:28:18,719
Speaker 1: s VOD service to be nominated for Best Film for

496
00:28:18,760 --> 00:28:21,840
Speaker 1: Emmy's um with for our Flint Our Flint Water Scandal

497
00:28:21,880 --> 00:28:25,040
Speaker 1: movie between Latifa. Really proud of that. This year we had,

498
00:28:25,800 --> 00:28:28,440
Speaker 1: you know, um, you know, the Critics Choice Award. Again,

499
00:28:28,480 --> 00:28:31,240
Speaker 1: we were the only non SVOD or pay service to

500
00:28:31,240 --> 00:28:33,320
Speaker 1: be nominated for Patty and Loretta and both of our

501
00:28:33,359 --> 00:28:37,119
Speaker 1: actresses were nominated for Best Actress UM. And I do

502
00:28:37,280 --> 00:28:41,320
Speaker 1: think that we, you know, we take a lot of

503
00:28:41,320 --> 00:28:45,360
Speaker 1: pride in being being able to compete with some pretty

504
00:28:45,360 --> 00:28:48,360
Speaker 1: heavy hitters. UM. But again, I think it's about super

505
00:28:48,360 --> 00:28:50,360
Speaker 1: serving our audience. And I think there are a lot

506
00:28:50,360 --> 00:28:52,680
Speaker 1: of services now that are getting into the movie business

507
00:28:52,680 --> 00:28:54,600
Speaker 1: and they're doing every kind of movie and they're sort

508
00:28:54,600 --> 00:28:56,960
Speaker 1: of sort of you know, again, it's like a little

509
00:28:56,960 --> 00:29:01,720
Speaker 1: bit of a Walmart approach to to the business, where Okay,

510
00:29:01,720 --> 00:29:04,360
Speaker 1: we're just going to do everything. And I think Lifetime

511
00:29:05,040 --> 00:29:08,120
Speaker 1: focus has really helped us. So we're focusing on holiday movies,

512
00:29:08,160 --> 00:29:11,000
Speaker 1: on Ripped from the Headlines, on biopics, the things we

513
00:29:11,480 --> 00:29:13,440
Speaker 1: know we do well and we know our viewers expect

514
00:29:13,480 --> 00:29:15,720
Speaker 1: from us, and we're just gonna do more of them

515
00:29:15,760 --> 00:29:18,040
Speaker 1: and do them as well as we can. Would you

516
00:29:18,080 --> 00:29:20,480
Speaker 1: say that the movies have kind of taken the place

517
00:29:20,560 --> 00:29:25,080
Speaker 1: of scripted series on Lifetime for now? Well, one of

518
00:29:25,120 --> 00:29:29,000
Speaker 1: the one of our proudest moments last year was we

519
00:29:29,000 --> 00:29:32,200
Speaker 1: we we First of all, we're trying to innovate. I

520
00:29:32,200 --> 00:29:36,480
Speaker 1: do think that the scripted drama space is incredibly congested

521
00:29:36,600 --> 00:29:41,719
Speaker 1: right now, UM, particularly you know, female focused scripted drama series.

522
00:29:41,720 --> 00:29:44,400
Speaker 1: There are dozens of them out there, and I think

523
00:29:44,560 --> 00:29:47,400
Speaker 1: we are looking for different ways to win with scripted.

524
00:29:47,440 --> 00:29:50,080
Speaker 1: I think the movie strategy is is scripted. I mean

525
00:29:50,720 --> 00:29:54,240
Speaker 1: it's definitely we do more scripted than almost any channel

526
00:29:54,280 --> 00:29:56,520
Speaker 1: and cable. UM. It just happens to take the form

527
00:29:56,560 --> 00:29:59,440
Speaker 1: of movies. One of the innovations that we're most proud

528
00:29:59,440 --> 00:30:02,840
Speaker 1: of that we're actually doing more of UM is last

529
00:30:02,920 --> 00:30:06,080
Speaker 1: year we we did something very unusual in that we

530
00:30:07,600 --> 00:30:14,239
Speaker 1: UM we optioned and produced five movies simultaneously that we're

531
00:30:14,280 --> 00:30:18,200
Speaker 1: based on a book series by VC andrews um And

532
00:30:18,280 --> 00:30:20,880
Speaker 1: so what we did was we put all five movies

533
00:30:21,000 --> 00:30:26,320
Speaker 1: into production simultaneously. They were an interconnected a loosely interconnected

534
00:30:26,360 --> 00:30:29,960
Speaker 1: story of family saga and we uh and it was

535
00:30:30,160 --> 00:30:32,760
Speaker 1: the Casteel Family Saga if you want to know the

536
00:30:32,840 --> 00:30:34,600
Speaker 1: name of it, but what what you know? So and

537
00:30:34,600 --> 00:30:36,520
Speaker 1: we aired them all together. We aired them in a

538
00:30:36,600 --> 00:30:40,480
Speaker 1: series over a series of weekends, so it kind of

539
00:30:40,480 --> 00:30:43,440
Speaker 1: became a series. Unto itself became a series. And when

540
00:30:43,640 --> 00:30:46,960
Speaker 1: we first of all, it was a huge success for us.

541
00:30:47,400 --> 00:30:51,040
Speaker 1: It really resonated with our movie audience. But it also

542
00:30:51,760 --> 00:30:54,240
Speaker 1: UM did act as a series and when we you know,

543
00:30:54,440 --> 00:30:55,960
Speaker 1: one of the things that did not get a lot

544
00:30:55,960 --> 00:30:59,000
Speaker 1: of notice, which, um, in some ways I'm glad it

545
00:30:59,040 --> 00:31:01,320
Speaker 1: didn't because it's it's really it's been a good strategy

546
00:31:01,360 --> 00:31:02,920
Speaker 1: for us that I don't want other people to copy.

547
00:31:03,040 --> 00:31:06,840
Speaker 1: Is you know when you compare that to all of

548
00:31:06,920 --> 00:31:09,600
Speaker 1: scripted drama from last year, it would be the second

549
00:31:09,800 --> 00:31:14,600
Speaker 1: highest rated new drama for women after Dirty John UM

550
00:31:15,000 --> 00:31:18,640
Speaker 1: in the cable arena, which is like, I don't think

551
00:31:18,680 --> 00:31:21,440
Speaker 1: people that registered for people, but it's like, wow, there

552
00:31:21,440 --> 00:31:23,880
Speaker 1: are a lot of dramas launched last year, and when

553
00:31:23,920 --> 00:31:26,080
Speaker 1: we look at the results of how that what we

554
00:31:26,160 --> 00:31:29,760
Speaker 1: call a movie series event did, I do think that's

555
00:31:29,760 --> 00:31:31,520
Speaker 1: provided a little bit of a path for us. We

556
00:31:31,560 --> 00:31:35,400
Speaker 1: are doing another VC Andrews book series, UM but I

557
00:31:35,440 --> 00:31:38,520
Speaker 1: think that's again it's it feels like something others are

558
00:31:38,560 --> 00:31:41,680
Speaker 1: not doing. It feels like it's uniquely tailored to what

559
00:31:41,720 --> 00:31:43,959
Speaker 1: we know our viewers love. We know our viewers love

560
00:31:44,000 --> 00:31:47,360
Speaker 1: book series VC Andrews. We've had success in the past

561
00:31:47,440 --> 00:31:51,600
Speaker 1: with VC Andrews titles, um so, and we we are

562
00:31:51,640 --> 00:31:56,360
Speaker 1: looking into other ways to do movie kind of quote

563
00:31:56,400 --> 00:31:59,480
Speaker 1: unquote series events the same way and that's an interesting

564
00:31:59,480 --> 00:32:01,520
Speaker 1: way to interesting way to kind of get at that

565
00:32:01,640 --> 00:32:05,880
Speaker 1: same audience just in a different way. Um. That must

566
00:32:05,920 --> 00:32:08,680
Speaker 1: have been quite a logistical challenge to have five movies

567
00:32:08,720 --> 00:32:13,160
Speaker 1: in production, assuming obviously different producers, different production companies, and

568
00:32:13,280 --> 00:32:17,320
Speaker 1: to coordinate plot points and things like that. That's though, well,

569
00:32:17,680 --> 00:32:21,160
Speaker 1: it is a little bit of a uh it is

570
00:32:21,520 --> 00:32:24,760
Speaker 1: a challenge, but yeah, we are in some cases working

571
00:32:24,760 --> 00:32:27,920
Speaker 1: with one production company, but we are looking as we

572
00:32:27,960 --> 00:32:31,520
Speaker 1: look ahead. Sometimes when we really I want to get

573
00:32:31,560 --> 00:32:35,120
Speaker 1: something on we will parse out different titles different production companies.

574
00:32:35,160 --> 00:32:38,240
Speaker 1: Ideally we do give them to the same company. Um,

575
00:32:38,320 --> 00:32:42,400
Speaker 1: so there can be efficiencies. Um, but yeah, it was

576
00:32:42,560 --> 00:32:45,560
Speaker 1: really cool to watch the team come together because I

577
00:32:45,640 --> 00:32:48,280
Speaker 1: don't think anyone had ever done that quite that way,

578
00:32:48,360 --> 00:32:50,160
Speaker 1: and to have it be as successful as it was

579
00:32:50,320 --> 00:32:53,080
Speaker 1: was really a great win for the team. And again

580
00:32:53,160 --> 00:32:56,000
Speaker 1: win it didn't get a lot of attention, but um,

581
00:32:56,080 --> 00:33:00,440
Speaker 1: that's fine for us. Because can you talk about the

582
00:33:01,000 --> 00:33:04,760
Speaker 1: cost profile of a movie, a two hour movie versus

583
00:33:04,840 --> 00:33:09,120
Speaker 1: doing a ten episode series. I mean, does it financially

584
00:33:09,120 --> 00:33:11,760
Speaker 1: does it work out to about the same per hour

585
00:33:12,000 --> 00:33:14,440
Speaker 1: or are there efficiencies? Are their benefits to doing to

586
00:33:14,600 --> 00:33:17,280
Speaker 1: doing the TV movies the two I should say, are

587
00:33:17,280 --> 00:33:20,240
Speaker 1: there benefits to doing the two hour movies? Yeah, there

588
00:33:20,280 --> 00:33:24,120
Speaker 1: there's certainly financial benefits to the movie model, UM. And

589
00:33:24,200 --> 00:33:26,080
Speaker 1: it's just there. There are a lot of benefits to

590
00:33:26,160 --> 00:33:29,400
Speaker 1: it in that I think one of the challenges for

591
00:33:29,480 --> 00:33:33,160
Speaker 1: anyone doing series is you know your your actor deals.

592
00:33:33,680 --> 00:33:37,080
Speaker 1: Where I think when you're asking an actor to commit

593
00:33:37,120 --> 00:33:40,760
Speaker 1: to a series, it could be ten years worth of work.

594
00:33:41,320 --> 00:33:44,719
Speaker 1: Very different when you're coming to them with something like this,

595
00:33:44,760 --> 00:33:48,200
Speaker 1: where it's sort of like, okay, it's it's can be finite.

596
00:33:48,240 --> 00:33:52,360
Speaker 1: And that really helps um a get really interesting talent

597
00:33:52,840 --> 00:33:56,160
Speaker 1: into the movies. UM. But it does make it a

598
00:33:56,200 --> 00:34:01,720
Speaker 1: different financial conversation. And we we have a bust movie

599
00:34:01,760 --> 00:34:05,320
Speaker 1: ecosystem where we have, you know, we use our movies

600
00:34:05,720 --> 00:34:09,880
Speaker 1: a lot. We have our Lifetime Movie Network, Lifetime Movie

601
00:34:09,920 --> 00:34:15,160
Speaker 1: Club UM. So there's a sort of a long, deep, uh,

602
00:34:15,360 --> 00:34:18,480
Speaker 1: you know pool for us to be able to like

603
00:34:18,680 --> 00:34:21,239
Speaker 1: use our movies UM to great success and super serve

604
00:34:21,320 --> 00:34:24,040
Speaker 1: that audience. And again that's something others don't have, where

605
00:34:24,280 --> 00:34:28,120
Speaker 1: they don't have a whole other channel dedicated to movies.

606
00:34:28,160 --> 00:34:30,920
Speaker 1: That that is, by the way, I should mention LMN

607
00:34:31,120 --> 00:34:34,520
Speaker 1: is its own channel. UM it has its own programming budget.

608
00:34:34,520 --> 00:34:38,200
Speaker 1: We do fifty original movies a year for LMN Lifetime

609
00:34:38,239 --> 00:34:41,840
Speaker 1: Movie Network. There's no crossover between very little with like

610
00:34:41,920 --> 00:34:44,920
Speaker 1: some repeat but like generally it's its own channel. It's

611
00:34:44,920 --> 00:34:48,440
Speaker 1: really all thrillers all the time. At this point, I

612
00:34:48,480 --> 00:34:50,719
Speaker 1: have to say, as somebody who covers the business, I'm

613
00:34:50,760 --> 00:34:53,200
Speaker 1: embarrassed to say I didn't know that that's that's interesting

614
00:34:53,239 --> 00:34:56,160
Speaker 1: that LMN has its own as its own I mean

615
00:34:56,200 --> 00:35:00,640
Speaker 1: that is for your hardcore the lifetime lover that I

616
00:35:00,640 --> 00:35:03,120
Speaker 1: would imagine that that's kind of that audience. Yeah, And

617
00:35:03,719 --> 00:35:05,920
Speaker 1: you know, one of the things that I think, UM,

618
00:35:06,120 --> 00:35:10,960
Speaker 1: Lifetime Movie Network is a very very like quietly it's

619
00:35:11,000 --> 00:35:14,080
Speaker 1: one of the most successful channels in cable. It actually

620
00:35:14,080 --> 00:35:18,279
Speaker 1: outrates Own and E And like I think you think

621
00:35:18,320 --> 00:35:21,279
Speaker 1: of those I gotta double check those, but like you know,

622
00:35:21,840 --> 00:35:25,000
Speaker 1: but I think we think of those channels as being

623
00:35:25,040 --> 00:35:27,959
Speaker 1: these huge, big channels, big brands, and like oh little

624
00:35:27,960 --> 00:35:31,800
Speaker 1: element on a total day basis actually delivers a big audience.

625
00:35:32,320 --> 00:35:35,360
Speaker 1: And again it's about that. One is a great example

626
00:35:35,360 --> 00:35:38,400
Speaker 1: of just really clear brand focus. It's like we we

627
00:35:38,480 --> 00:35:41,279
Speaker 1: do all thrillers, we stunt our thrillers, who we have

628
00:35:41,440 --> 00:35:44,400
Speaker 1: Every year, we have our you know, you know, a

629
00:35:44,400 --> 00:35:47,880
Speaker 1: New Year's stunt to called Deadly Resolutions, and then we

630
00:35:47,960 --> 00:35:50,920
Speaker 1: have Don't Mess with Mommy weekend on Mother's Day and

631
00:35:50,960 --> 00:35:52,600
Speaker 1: like they have a lot of fun with that brand.

632
00:35:52,640 --> 00:35:56,480
Speaker 1: But um again, it speaks to how much I think

633
00:35:56,520 --> 00:35:59,840
Speaker 1: brand clarity matters these days and the audience is getting

634
00:36:00,080 --> 00:36:03,640
Speaker 1: they want, they will, they will reward reward your channel.

635
00:36:03,880 --> 00:36:06,480
Speaker 1: What is the most fun part of your job? What

636
00:36:06,560 --> 00:36:09,440
Speaker 1: do you like the most about being president of programming

637
00:36:09,480 --> 00:36:11,960
Speaker 1: for any networks? So you have a lot of you

638
00:36:12,000 --> 00:36:15,000
Speaker 1: have so much subject matter to that you can explore,

639
00:36:15,239 --> 00:36:18,920
Speaker 1: that seems like that would be a real perk. I

640
00:36:18,960 --> 00:36:22,000
Speaker 1: think it's that, you know, the thrill for me is

641
00:36:22,080 --> 00:36:27,360
Speaker 1: watching ideas come alive, and watching ideas come alive that

642
00:36:28,880 --> 00:36:34,000
Speaker 1: a are extremely ambitious or seemingly impossible. And I think

643
00:36:34,239 --> 00:36:36,160
Speaker 1: Live PD is a great example of that. When that

644
00:36:36,239 --> 00:36:40,359
Speaker 1: started as a piece of paper and all of the

645
00:36:40,440 --> 00:36:44,160
Speaker 1: technological and legal and all the things that had to

646
00:36:44,200 --> 00:36:49,040
Speaker 1: go into actually getting that show, you know, onto the air,

647
00:36:49,800 --> 00:36:52,240
Speaker 1: which seemed when it was at the piece of paper

648
00:36:52,320 --> 00:36:56,799
Speaker 1: stage like a very distant possibility. But watching it, you know,

649
00:36:56,840 --> 00:37:00,759
Speaker 1: the team build it and get excited and then make

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00:37:00,800 --> 00:37:03,640
Speaker 1: it a reality. It's thrilling. And you know, I feel

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00:37:03,640 --> 00:37:05,919
Speaker 1: the same way about Washington. When we first started talking

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00:37:05,920 --> 00:37:08,880
Speaker 1: about Washington, it was very abstract and it's like, hey,

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00:37:08,920 --> 00:37:13,600
Speaker 1: could we get Doris Kern's Goodwin, could we get all

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00:37:13,640 --> 00:37:17,000
Speaker 1: of these experts, could we get president to you know?

655
00:37:17,520 --> 00:37:20,880
Speaker 1: You know, and watching again, watching those things come together,

656
00:37:20,920 --> 00:37:23,760
Speaker 1: it's it. That's the dream for me. It's like watching

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00:37:23,840 --> 00:37:27,000
Speaker 1: things that you can really feel great about and proud of,

658
00:37:27,840 --> 00:37:31,240
Speaker 1: um happening before your eyes. And that's that's always the magic.

659
00:37:31,280 --> 00:37:34,040
Speaker 1: And again that's the That's why I love our company,

660
00:37:34,040 --> 00:37:38,240
Speaker 1: because our company is always at at heart about making stuff.

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00:37:41,160 --> 00:37:43,719
Speaker 1: Thanks for listening. Be sure to tune in next week

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00:37:43,760 --> 00:37:45,600
Speaker 1: for another episode of Strictly Business