1 00:00:00,080 --> 00:00:06,080 Speaker 1: M This is Mesters in Business with very renaults on 2 00:00:06,240 --> 00:00:11,000 Speaker 1: Bluebird Radio. This week on the podcast, I have a 3 00:00:11,080 --> 00:00:16,160 Speaker 1: special guest, Sheryl Penny. Uh comes from the most humble 4 00:00:16,239 --> 00:00:19,480 Speaker 1: of all roots, and really we want to talk about 5 00:00:19,560 --> 00:00:25,080 Speaker 1: a Horatio Alger story of a person who um essentially 6 00:00:25,239 --> 00:00:28,080 Speaker 1: picked himself up by his bootstraps and and built a 7 00:00:28,920 --> 00:00:33,120 Speaker 1: um career and turned that into a powerhouse business. He 8 00:00:33,200 --> 00:00:37,840 Speaker 1: runs Dynasty Financial Partners, which has over sixty billion dollars 9 00:00:37,880 --> 00:00:43,240 Speaker 1: on its platform. His story is really, i want to say, 10 00:00:43,320 --> 00:00:47,640 Speaker 1: pretty unique in in Wall Street, very very humble origins 11 00:00:48,440 --> 00:00:52,920 Speaker 1: UH and and very much a self educated person who 12 00:00:53,120 --> 00:00:57,040 Speaker 1: was fascinated with finance from when he was younger and 13 00:00:57,520 --> 00:01:03,160 Speaker 1: use that fascination really a motivation to uh self educate 14 00:01:03,680 --> 00:01:08,199 Speaker 1: autodidact is the term for that, and really become one 15 00:01:08,240 --> 00:01:13,040 Speaker 1: of the most impressive CEOs in the financial industry space. 16 00:01:13,680 --> 00:01:17,039 Speaker 1: This is a little inside baseball. It talks about what 17 00:01:17,240 --> 00:01:22,080 Speaker 1: happens when advisers and brokers at big firms like Morgan 18 00:01:22,160 --> 00:01:25,399 Speaker 1: Stanley or Mari Lynch or Ubs decide they want to 19 00:01:25,440 --> 00:01:29,399 Speaker 1: go independent and leave those big firms to set up 20 00:01:29,440 --> 00:01:33,360 Speaker 1: their own shop. What Dynasty does is provides a pathway 21 00:01:33,400 --> 00:01:36,040 Speaker 1: to do that, either so that the person can become 22 00:01:36,040 --> 00:01:41,600 Speaker 1: independent or the person ends up on um Dynasty's platform. Uh, 23 00:01:41,640 --> 00:01:46,080 Speaker 1: this is a pretty fast growing space. We've seen major 24 00:01:46,200 --> 00:01:51,160 Speaker 1: changes in the financial services industry over the past twenty years. 25 00:01:51,480 --> 00:01:55,600 Speaker 1: Most of that acceleration took place after the financial crisis, 26 00:01:56,040 --> 00:02:00,720 Speaker 1: where I think the once mighty brands no longer carry 27 00:02:00,760 --> 00:02:04,400 Speaker 1: the same cash because of their involvement in in what 28 00:02:04,520 --> 00:02:07,640 Speaker 1: took place with subprime and CDOs and all that not 29 00:02:07,720 --> 00:02:11,280 Speaker 1: so much fun stuff. Anyway, if you're at all interested 30 00:02:11,520 --> 00:02:17,799 Speaker 1: in financial services, registered investment advisories, anything along those lines, 31 00:02:17,960 --> 00:02:21,920 Speaker 1: I think you'll find this to be a fascinating conversation. So, 32 00:02:22,320 --> 00:02:27,519 Speaker 1: with no further ado, here's my discussion with Dynasty Financials 33 00:02:27,680 --> 00:02:34,320 Speaker 1: Ryl Penny. This is mesters in Business with very results 34 00:02:34,360 --> 00:02:41,760 Speaker 1: on Bloomberg Radio. Ryl Penny, Welcome to Bloomberg and Barry's 35 00:02:41,840 --> 00:02:44,240 Speaker 1: so great to be here. I am a huge fan 36 00:02:44,520 --> 00:02:47,359 Speaker 1: of the show, so I'm thrilled to be a part 37 00:02:47,400 --> 00:02:50,720 Speaker 1: of it. Thanks so much for the invite. Well, my pleasure. 38 00:02:50,760 --> 00:02:54,120 Speaker 1: This is this is long overdue. We're gonna talk about 39 00:02:54,320 --> 00:02:58,280 Speaker 1: Dynasty in a little while. I want to start discussing 40 00:02:58,400 --> 00:03:01,919 Speaker 1: your background because in the world of finance, your story 41 00:03:02,040 --> 00:03:05,000 Speaker 1: is kind of unique. Would you mind sharing a little 42 00:03:05,040 --> 00:03:09,560 Speaker 1: bit about your background with us? Sure, I'm happy to look. 43 00:03:09,600 --> 00:03:12,520 Speaker 1: We're we're all living our own unique version of the 44 00:03:12,520 --> 00:03:15,200 Speaker 1: American dream. But I'll tell you a little bit about mine. 45 00:03:15,280 --> 00:03:18,040 Speaker 1: So I'm from a little fishing village the easternmost point 46 00:03:18,480 --> 00:03:22,320 Speaker 1: in the United States in Maine called Eastport, Maine, population four. 47 00:03:23,600 --> 00:03:26,600 Speaker 1: I was raised there by my step grandfather. When I 48 00:03:26,680 --> 00:03:29,880 Speaker 1: was eleven years old and my grandfather was in his 49 00:03:29,919 --> 00:03:33,480 Speaker 1: early seventies, the house that we were living in was condemned, 50 00:03:33,720 --> 00:03:36,680 Speaker 1: literally fell down around us, and for three years when 51 00:03:36,720 --> 00:03:39,600 Speaker 1: I was eleven twelve thirteen, we were homeless, lived with 52 00:03:39,720 --> 00:03:43,800 Speaker 1: various neighbors. Obviously very cold in winters in Maine, but 53 00:03:44,040 --> 00:03:47,880 Speaker 1: a great motivator when you're cold and hungry at times. 54 00:03:48,440 --> 00:03:50,960 Speaker 1: And always had great love and support of my my 55 00:03:51,000 --> 00:03:55,240 Speaker 1: step grandfather, but was fascinated by by numbers, was always 56 00:03:55,280 --> 00:03:58,720 Speaker 1: good and math. Convinced my high school teachers to have 57 00:03:58,800 --> 00:04:02,080 Speaker 1: the stock market game added at the school. And I 58 00:04:02,160 --> 00:04:04,360 Speaker 1: used to tell people, you know, someday I'm going to 59 00:04:04,440 --> 00:04:07,200 Speaker 1: go to college and U and head off to Wall Street, 60 00:04:07,840 --> 00:04:11,000 Speaker 1: and people kind of chuckled because not only had no 61 00:04:11,040 --> 00:04:14,200 Speaker 1: one in my family ever gone to college, no one 62 00:04:14,320 --> 00:04:17,760 Speaker 1: from that part of the state had ever gone off 63 00:04:17,800 --> 00:04:21,320 Speaker 1: to New York to build a career in finance. I 64 00:04:21,440 --> 00:04:23,520 Speaker 1: used to ask a lot of the tourists who would 65 00:04:23,560 --> 00:04:28,200 Speaker 1: come visit to bring me copies of financial publications. And 66 00:04:28,520 --> 00:04:32,440 Speaker 1: I was self taught, just always fascinated by finance and 67 00:04:32,480 --> 00:04:36,719 Speaker 1: wealth management and was determined to somehow, some way find 68 00:04:36,760 --> 00:04:40,160 Speaker 1: my way to building a career and in finance. And 69 00:04:40,240 --> 00:04:43,039 Speaker 1: my grandfather always told me, look, you can do anything, 70 00:04:43,040 --> 00:04:45,359 Speaker 1: even though he only had a fifth grade education. He 71 00:04:45,400 --> 00:04:47,920 Speaker 1: always told me can do anything you want in life 72 00:04:47,960 --> 00:04:50,560 Speaker 1: if you work hard enough towards it. And and I 73 00:04:50,600 --> 00:04:53,520 Speaker 1: believed him. And it's been quite a journey. So you 74 00:04:53,600 --> 00:04:58,120 Speaker 1: go to not the usual Wall Street feeder schools. You 75 00:04:58,240 --> 00:05:01,520 Speaker 1: end up at Bates College, which is a small liberal 76 00:05:01,600 --> 00:05:05,359 Speaker 1: arts school. How did you find your way into the 77 00:05:05,440 --> 00:05:10,599 Speaker 1: financial services industry from that education? We are blessed in 78 00:05:10,640 --> 00:05:13,320 Speaker 1: the state of Maine with three great lebo art schools, 79 00:05:13,320 --> 00:05:16,920 Speaker 1: Bates and Bowden and Colby. Many people would know those schools. 80 00:05:17,320 --> 00:05:19,359 Speaker 1: Part of going to Bates was I could stay in 81 00:05:19,440 --> 00:05:23,799 Speaker 1: Maine and thankfully, very the day before I graduated from college. 82 00:05:23,880 --> 00:05:26,840 Speaker 1: My step grandfather, who had raised me and meant so 83 00:05:26,920 --> 00:05:29,120 Speaker 1: much to me, as you can imagine, he died in 84 00:05:29,200 --> 00:05:31,960 Speaker 1: my arms, and I had the opportunity to give him 85 00:05:32,000 --> 00:05:35,080 Speaker 1: my diploma before he did pass. I bought a suit 86 00:05:35,240 --> 00:05:38,600 Speaker 1: for thirteen dollars at the Salvation Army UH and I 87 00:05:38,640 --> 00:05:41,400 Speaker 1: wrote a bus a couple of days past my graduation 88 00:05:41,680 --> 00:05:46,080 Speaker 1: to New York City and I interviewed at Smith Barney, which, 89 00:05:46,160 --> 00:05:48,400 Speaker 1: as many of your listeners will know, is now part 90 00:05:48,440 --> 00:05:52,000 Speaker 1: of Morgan Stanley. And I had interned my junior year 91 00:05:52,480 --> 00:05:57,480 Speaker 1: at Dates at the branch location in Portland, Maine at 92 00:05:57,480 --> 00:05:59,480 Speaker 1: Smith Barney, so I got to know some people there. 93 00:06:00,120 --> 00:06:03,600 Speaker 1: Basically traded a summer's worth of work for an interview 94 00:06:03,880 --> 00:06:06,800 Speaker 1: in New York. I rode the bus sixteen hours, and 95 00:06:06,880 --> 00:06:10,120 Speaker 1: my biggest challenge that morning, Barry was making my way 96 00:06:10,160 --> 00:06:12,760 Speaker 1: through a revolving door, which I had never seen at 97 00:06:13,240 --> 00:06:15,920 Speaker 1: point in my life, getting up an escalator which I 98 00:06:15,960 --> 00:06:20,120 Speaker 1: had also not seen again being from a very small town, 99 00:06:20,279 --> 00:06:23,360 Speaker 1: you know, fishing village in Maine, making my way through 100 00:06:23,440 --> 00:06:27,440 Speaker 1: multiple elevator banks, and arriving there at my interview, which 101 00:06:27,440 --> 00:06:30,279 Speaker 1: I was a half hour early four uh, And I 102 00:06:30,320 --> 00:06:33,640 Speaker 1: just said, look, you know, I'll here's my my main roots. 103 00:06:33,720 --> 00:06:36,239 Speaker 1: And I had a job since I was ten years old, 104 00:06:36,279 --> 00:06:38,480 Speaker 1: had to and just said, look, you know, I may 105 00:06:38,480 --> 00:06:40,640 Speaker 1: not be the smartest person in the room, but out 106 00:06:40,640 --> 00:06:44,400 Speaker 1: work everyone. I'm self taught, and I had studied a 107 00:06:44,440 --> 00:06:48,240 Speaker 1: lot about you know, Sandy Wile and City Group and 108 00:06:48,320 --> 00:06:52,200 Speaker 1: Smith Barney. And they said, look, come back next week 109 00:06:52,240 --> 00:06:54,920 Speaker 1: for a second round interview. And I said, you understand 110 00:06:54,960 --> 00:06:56,280 Speaker 1: what I had to go through to get here. I 111 00:06:56,320 --> 00:06:58,159 Speaker 1: gotta go all the way back to Maine and come back. 112 00:06:58,800 --> 00:07:01,240 Speaker 1: And the first time that I ever flew on an airplane, 113 00:07:01,520 --> 00:07:03,920 Speaker 1: Barry was. They bought me a flight to come back 114 00:07:04,120 --> 00:07:07,320 Speaker 1: the following week for the second round interview, which went well, 115 00:07:07,400 --> 00:07:09,920 Speaker 1: and I was hired and and off I went to 116 00:07:09,960 --> 00:07:12,800 Speaker 1: New York, not knowing anyone but to start my career 117 00:07:12,840 --> 00:07:15,800 Speaker 1: in finance. So tell us a little bit about your 118 00:07:15,800 --> 00:07:18,840 Speaker 1: experience at Smith Barty. What did you do, what roles 119 00:07:18,880 --> 00:07:22,520 Speaker 1: did you hold, and and how long did you stay there. 120 00:07:22,880 --> 00:07:27,600 Speaker 1: The punchline is I, before starting Dynasty Financial Partners, I 121 00:07:27,800 --> 00:07:30,360 Speaker 1: spent a little over ten years at Smith Morning and 122 00:07:30,400 --> 00:07:33,800 Speaker 1: it was a great place to learn the business. I'm 123 00:07:33,840 --> 00:07:37,360 Speaker 1: a huge believer in mentorship by committee. I had some 124 00:07:37,440 --> 00:07:41,640 Speaker 1: great mentors when I was there. I moved around the country, 125 00:07:41,720 --> 00:07:44,560 Speaker 1: which was fantastic. I went to l A, I went 126 00:07:44,600 --> 00:07:48,440 Speaker 1: to San Francisco. I helped open some private wealth offices there. 127 00:07:48,520 --> 00:07:51,200 Speaker 1: And I tell a lot of people that are looking 128 00:07:51,240 --> 00:07:54,320 Speaker 1: to build careers and finances stay close to the field. 129 00:07:54,920 --> 00:07:56,840 Speaker 1: I think some of the challenges that some of the 130 00:07:56,920 --> 00:08:00,400 Speaker 1: larger firms have right now is management has not ever 131 00:08:00,520 --> 00:08:03,720 Speaker 1: really spent any significant time in the field to really 132 00:08:03,840 --> 00:08:07,040 Speaker 1: understand where the rubbery hits the road in terms of, 133 00:08:07,360 --> 00:08:10,840 Speaker 1: you know, the advisor client relationship. You know, I've had 134 00:08:10,880 --> 00:08:13,760 Speaker 1: the good fortune very my whole career the lens through 135 00:08:13,800 --> 00:08:16,640 Speaker 1: which I see the world as I work for advisors. 136 00:08:16,680 --> 00:08:19,800 Speaker 1: And I've been fortunate enough that advisors have entrusted me 137 00:08:20,400 --> 00:08:22,920 Speaker 1: over the course of my career to be their partner 138 00:08:23,400 --> 00:08:26,440 Speaker 1: in their life's work, to help them get new clients, 139 00:08:26,600 --> 00:08:30,080 Speaker 1: take care of their best clients, grow their business. Uh. 140 00:08:30,080 --> 00:08:32,640 Speaker 1: And that mentality I've brought you to to this new 141 00:08:32,640 --> 00:08:36,079 Speaker 1: business here. I was pushed a lot at Smith Warney 142 00:08:36,280 --> 00:08:39,960 Speaker 1: and given a lot of responsibility again understanding, you know, 143 00:08:40,000 --> 00:08:43,640 Speaker 1: I was homeless kid from from Maine who you know, 144 00:08:43,880 --> 00:08:47,959 Speaker 1: was on welfare and food stamps and trying to work 145 00:08:47,960 --> 00:08:51,120 Speaker 1: odd jobs and my granddad worked odd jobs to make 146 00:08:51,240 --> 00:08:55,280 Speaker 1: ends meet. And now, at the age of twenty seven, 147 00:08:55,440 --> 00:08:58,760 Speaker 1: I think five years into my career, I was actually 148 00:08:58,800 --> 00:09:03,560 Speaker 1: put in charge of private management, which big responsibility of 149 00:09:03,600 --> 00:09:08,600 Speaker 1: introducing the firm's top clients and prospects to Sandy while 150 00:09:08,720 --> 00:09:12,079 Speaker 1: and the senior executives in the firm and showcasing, you know, 151 00:09:12,240 --> 00:09:15,200 Speaker 1: all of the capability of the organization. Sitting there with 152 00:09:15,240 --> 00:09:17,640 Speaker 1: these billionaires and advising them on what to do with 153 00:09:17,679 --> 00:09:20,600 Speaker 1: their money. When you know, seven or eight years prior, 154 00:09:20,640 --> 00:09:23,560 Speaker 1: I'm standing in line and the sticks of main berry 155 00:09:23,880 --> 00:09:28,360 Speaker 1: waiting for a block of government cheese. So pretty profound, uh, 156 00:09:28,520 --> 00:09:31,160 Speaker 1: in terms of you know, uh, you know where my 157 00:09:31,400 --> 00:09:33,720 Speaker 1: life went in a short period of time. I was 158 00:09:33,800 --> 00:09:38,040 Speaker 1: working very hard, you know, seventeen eighteen nineteen hour days 159 00:09:38,520 --> 00:09:40,880 Speaker 1: sometimes because I'm reading all night, trying to come up 160 00:09:40,920 --> 00:09:45,160 Speaker 1: the learning curve with all these various concepts. And what 161 00:09:45,200 --> 00:09:50,720 Speaker 1: I realized early on is that we had remarkable experts 162 00:09:50,760 --> 00:09:53,360 Speaker 1: in all the different disciplines of wealth management, whether it 163 00:09:53,480 --> 00:09:58,800 Speaker 1: was a state planning, capital markets, investment, banking, asset management, 164 00:09:58,840 --> 00:10:02,120 Speaker 1: traditional alternatives, cetera. But we didn't have a lot of 165 00:10:02,160 --> 00:10:05,240 Speaker 1: people who understood how they all fit together in the 166 00:10:05,320 --> 00:10:08,680 Speaker 1: support of an advisor and in the support of a 167 00:10:08,840 --> 00:10:12,480 Speaker 1: large sophisticated client. And that was, you know, over twenty 168 00:10:12,559 --> 00:10:16,280 Speaker 1: years ago, the early formation of these wealth management divisions 169 00:10:16,600 --> 00:10:19,199 Speaker 1: and then private Wealth Management, and I said, I want 170 00:10:19,200 --> 00:10:21,920 Speaker 1: to be the person who is more than conversationally competent 171 00:10:22,240 --> 00:10:24,440 Speaker 1: and all of the disciplines and helped tie it together 172 00:10:24,880 --> 00:10:27,280 Speaker 1: and that really helped me, you know, grow my career 173 00:10:27,280 --> 00:10:30,960 Speaker 1: pretty quickly. So ran Private Wealth, ran the Executive Financial 174 00:10:31,000 --> 00:10:35,120 Speaker 1: Services division, which focused on all the firm's top corporate 175 00:10:35,160 --> 00:10:37,959 Speaker 1: executive clients. Uh, this is you know in the early 176 00:10:38,440 --> 00:10:42,280 Speaker 1: nineties and early two thousands where executive compensation was really 177 00:10:42,320 --> 00:10:44,680 Speaker 1: taking off with stock options and that was a big 178 00:10:44,679 --> 00:10:47,600 Speaker 1: business for us. So had an opportunity to run that. 179 00:10:48,160 --> 00:10:50,240 Speaker 1: And then what I realized is all the firm's top 180 00:10:50,280 --> 00:10:53,280 Speaker 1: clients who sat across the table for me and and 181 00:10:53,520 --> 00:10:55,560 Speaker 1: all these V I P meetings that we did with them, 182 00:10:56,320 --> 00:10:59,480 Speaker 1: for the most part, they were entrepreneurs. And I began 183 00:10:59,559 --> 00:11:01,760 Speaker 1: thinking about, how do I go from this side of 184 00:11:01,760 --> 00:11:04,200 Speaker 1: the table to that side of the table? How do 185 00:11:04,280 --> 00:11:07,640 Speaker 1: I take all of this knowledge and skill set that 186 00:11:07,640 --> 00:11:13,040 Speaker 1: had built up around building platforms for leading advisors, UH, 187 00:11:13,080 --> 00:11:15,600 Speaker 1: and do it in a way that allows me uh 188 00:11:15,720 --> 00:11:18,160 Speaker 1: to be not an employee but an entrepreneur and start 189 00:11:18,200 --> 00:11:21,839 Speaker 1: my own business. UH. And that was the realization of 190 00:11:21,840 --> 00:11:25,200 Speaker 1: of Dynasty. And when I decided to launch, it was 191 00:11:25,240 --> 00:11:28,520 Speaker 1: April of O eight, which in hindsight was both a 192 00:11:28,640 --> 00:11:31,720 Speaker 1: very good and bad time UH to launch. We're headed 193 00:11:31,760 --> 00:11:35,079 Speaker 1: into obviously, the financial crisis later that year, so it's 194 00:11:35,160 --> 00:11:38,200 Speaker 1: very difficult to raise capital. But there was a lot 195 00:11:38,240 --> 00:11:42,920 Speaker 1: of challenges that the large Wall Street brands would face 196 00:11:43,080 --> 00:11:47,080 Speaker 1: over the next several years. So from a timing perspective, 197 00:11:47,679 --> 00:11:50,200 Speaker 1: it worked out really well for this new business model 198 00:11:50,280 --> 00:11:53,480 Speaker 1: that we created in launch, which was to provide an 199 00:11:53,520 --> 00:11:58,080 Speaker 1: integrated platform service model for high end independent advisors. The 200 00:11:58,200 --> 00:12:00,880 Speaker 1: timing was right to bring that on sept to market. 201 00:12:01,760 --> 00:12:05,320 Speaker 1: Really interesting. So let's talk a little bit about what 202 00:12:05,640 --> 00:12:10,280 Speaker 1: Dynasty does. UM. What are your core services? What's the 203 00:12:10,559 --> 00:12:18,520 Speaker 1: short version of of the UM product solution that you offer? Okay, thanks, Barry. 204 00:12:18,920 --> 00:12:22,079 Speaker 1: The short version of what Dynasty does. We're in four businesses. 205 00:12:22,920 --> 00:12:27,199 Speaker 1: One is a consulting business that advises advisories based upon 206 00:12:27,240 --> 00:12:29,120 Speaker 1: where they are in their life cycle. If they want 207 00:12:29,120 --> 00:12:31,560 Speaker 1: to launch a business, we help them do that, you know, 208 00:12:31,679 --> 00:12:34,839 Speaker 1: breaking away from a wire house, etcetera. If they are 209 00:12:34,880 --> 00:12:39,000 Speaker 1: thinking about succession planning, if they're thinking about selling their business, 210 00:12:39,600 --> 00:12:42,559 Speaker 1: will help them with those types of things as well. 211 00:12:42,640 --> 00:12:46,079 Speaker 1: So that's our consulting business. Our second business is our 212 00:12:46,160 --> 00:12:49,559 Speaker 1: core services running all of the middle and back office 213 00:12:49,960 --> 00:12:56,280 Speaker 1: for an advisory practice. So technology, compliance, billing, reporting, all 214 00:12:56,320 --> 00:12:58,640 Speaker 1: the things that most advisors don't like to do that 215 00:12:58,720 --> 00:13:01,360 Speaker 1: freese up their time UH to take care of their 216 00:13:01,360 --> 00:13:04,480 Speaker 1: clients and get new ones. They're outsourcing that middle and 217 00:13:04,480 --> 00:13:07,200 Speaker 1: back office to us in what we call our core 218 00:13:07,280 --> 00:13:12,240 Speaker 1: service package. Third business is our investment platform. Many people 219 00:13:12,360 --> 00:13:15,200 Speaker 1: refer to that as you mentioned earlier, the TAMP turnkey. Yes, 220 00:13:15,280 --> 00:13:19,160 Speaker 1: that management platform, separate managed account access u M as 221 00:13:19,679 --> 00:13:24,920 Speaker 1: advisor as portfolio manager, trading tools, access to alternative managers, 222 00:13:25,000 --> 00:13:30,280 Speaker 1: feeder funds, structure products, access and investment banking network that 223 00:13:30,360 --> 00:13:34,040 Speaker 1: advisors can refer business to for the business owner, clients, etcetera. 224 00:13:34,400 --> 00:13:37,440 Speaker 1: That is an ala carte business. UH. The advisors can 225 00:13:37,520 --> 00:13:40,280 Speaker 1: choose to use it or not on behalf of their clients. 226 00:13:40,800 --> 00:13:43,120 Speaker 1: And as you reference, we have about twenty seven billion 227 00:13:43,679 --> 00:13:47,960 Speaker 1: UH now making us a top six UH tamp uh 228 00:13:48,000 --> 00:13:51,360 Speaker 1: in the in the independent space. UH. And then the 229 00:13:51,440 --> 00:13:56,199 Speaker 1: last business is our capital business, Dynasty UH Capital Services, 230 00:13:56,280 --> 00:14:01,280 Speaker 1: which is both a debt and inequity UH offering to 231 00:14:01,480 --> 00:14:05,640 Speaker 1: advisors and oftentimes that capital gets used by advisors looking 232 00:14:05,640 --> 00:14:08,800 Speaker 1: to launch a business to fund succession. A lot of 233 00:14:08,840 --> 00:14:11,960 Speaker 1: the capital gets deployed if somebody wants to do a 234 00:14:11,960 --> 00:14:14,160 Speaker 1: recap kind of practice what they preach, take a few 235 00:14:14,240 --> 00:14:16,600 Speaker 1: chips off the table, or if they want to grow 236 00:14:16,679 --> 00:14:22,359 Speaker 1: inorganically UH and drive their business by acquiring other advisors. 237 00:14:22,360 --> 00:14:24,000 Speaker 1: We have a whole m and a team in house 238 00:14:24,320 --> 00:14:26,760 Speaker 1: that will go out source a deal, help get the 239 00:14:26,800 --> 00:14:31,840 Speaker 1: deal done, do the transition, the onboarding, and finance that transactions. 240 00:14:31,880 --> 00:14:34,920 Speaker 1: What will probably do twenty m and a deals across 241 00:14:35,440 --> 00:14:39,480 Speaker 1: the fifty firms or so over the course of this year. 242 00:14:39,760 --> 00:14:42,720 Speaker 1: And the last thing I think that's unique that that 243 00:14:42,840 --> 00:14:46,960 Speaker 1: people UH sometimes don't understand about our business where that 244 00:14:47,040 --> 00:14:51,400 Speaker 1: little intel sticker buries. So the advisors own the vast 245 00:14:51,440 --> 00:14:53,800 Speaker 1: majority of the equity in their business, if not all 246 00:14:53,840 --> 00:14:56,800 Speaker 1: of it, and Dynasty works for them. We are an 247 00:14:56,800 --> 00:15:00,520 Speaker 1: integrated service provider that provides all the infash structure and 248 00:15:00,560 --> 00:15:04,600 Speaker 1: capital consulting in support, but all of the enterprise value 249 00:15:04,640 --> 00:15:07,520 Speaker 1: and growth of that which the advisors can monetize and 250 00:15:07,560 --> 00:15:10,040 Speaker 1: a tax efficient way down the road is owned by 251 00:15:10,040 --> 00:15:14,720 Speaker 1: the adviser themselves. Very interesting. So, so let's talk about 252 00:15:15,320 --> 00:15:18,760 Speaker 1: when you launched, how did you find the first team 253 00:15:18,960 --> 00:15:22,040 Speaker 1: that joined the platform. Tell us a little bit about 254 00:15:22,080 --> 00:15:27,000 Speaker 1: what that process was like in the early days when 255 00:15:27,080 --> 00:15:29,440 Speaker 1: when you're when you're taking that leap of faith and 256 00:15:29,560 --> 00:15:33,560 Speaker 1: launching a brand new business. Who who comes along at 257 00:15:33,600 --> 00:15:38,320 Speaker 1: the very beginning. Yes, so obviously when you're starting a business, 258 00:15:38,360 --> 00:15:41,280 Speaker 1: you know, signing up those first few clients is a 259 00:15:41,320 --> 00:15:43,640 Speaker 1: bit more difficult than it is today with you know, 260 00:15:43,680 --> 00:15:47,520 Speaker 1: sixty billion and a longstanding track record that that we 261 00:15:47,600 --> 00:15:52,680 Speaker 1: have our first r I a outside client. UH is 262 00:15:52,720 --> 00:15:55,320 Speaker 1: a firm called Pact the Lists there in the DC 263 00:15:55,560 --> 00:16:00,520 Speaker 1: market run by a gentleman name Alan Harder. I had 264 00:16:00,600 --> 00:16:04,120 Speaker 1: known Alan because he was at Smith Barney, so we 265 00:16:04,160 --> 00:16:09,160 Speaker 1: had had a previous relationship, you know, working together there UH, 266 00:16:09,200 --> 00:16:12,040 Speaker 1: and he launched his firm a little over ten years ago. 267 00:16:12,560 --> 00:16:18,400 Speaker 1: He's had remarkable success growing the business organically and adding 268 00:16:18,800 --> 00:16:22,600 Speaker 1: new clients and and and new services. But it was 269 00:16:22,640 --> 00:16:25,680 Speaker 1: a tremendous leap of faith. And it's not lost on us. 270 00:16:25,720 --> 00:16:29,240 Speaker 1: We we love all our clients obviously, but in particular 271 00:16:29,320 --> 00:16:33,320 Speaker 1: those those early clients when we were you know, an 272 00:16:33,360 --> 00:16:36,280 Speaker 1: idea of like this new concept and we said, you know, 273 00:16:36,360 --> 00:16:39,360 Speaker 1: trust us, we understand it's your life's work. Uh, and 274 00:16:39,400 --> 00:16:41,720 Speaker 1: we're going to execute on your behalf. But we're going 275 00:16:41,760 --> 00:16:44,480 Speaker 1: to jump out this window together and that handshoots gonna 276 00:16:44,480 --> 00:16:46,840 Speaker 1: go up, and it's gonna work, and you're gonna have 277 00:16:46,960 --> 00:16:50,200 Speaker 1: that safe and stoff landing. Uh. You know, it was 278 00:16:50,680 --> 00:16:54,600 Speaker 1: you know, obviously very stressful times with the first five, six, 279 00:16:54,640 --> 00:16:58,680 Speaker 1: seven transitions, but you know, knock on wood, those aul 280 00:16:58,760 --> 00:17:02,680 Speaker 1: went well and they continue to go well since. But 281 00:17:03,280 --> 00:17:06,760 Speaker 1: you know, our original you know, first handful of clients 282 00:17:06,800 --> 00:17:09,920 Speaker 1: will always have a special place in my heart because 283 00:17:09,960 --> 00:17:13,639 Speaker 1: all we were was a business plan, a new concept, 284 00:17:13,720 --> 00:17:16,520 Speaker 1: and they trusted us that we'd make it work for him, 285 00:17:16,560 --> 00:17:20,600 Speaker 1: and thankfully we did. So it's now twelve years later. 286 00:17:21,200 --> 00:17:24,680 Speaker 1: How has the process changed? What have you learned over 287 00:17:24,720 --> 00:17:31,080 Speaker 1: those dozen plus years? How different does that onboarding new 288 00:17:31,119 --> 00:17:36,720 Speaker 1: advisor relationship look today versus when you were first starting out? Yeah, look, 289 00:17:36,760 --> 00:17:40,000 Speaker 1: I'm biased when I say this very obviously, but if 290 00:17:40,040 --> 00:17:43,520 Speaker 1: you talk to a lot of third party players, custodians, 291 00:17:43,560 --> 00:17:45,800 Speaker 1: et cetera in our space, I think they would say 292 00:17:45,840 --> 00:17:49,400 Speaker 1: that Dynasty, uh, you know, has the best transition process 293 00:17:49,440 --> 00:17:52,159 Speaker 1: really of of anyone in the space. We've done it 294 00:17:52,240 --> 00:17:54,840 Speaker 1: more than anyone. You know, We've onboard it and broke 295 00:17:55,000 --> 00:17:58,399 Speaker 1: broken away. If you talk about Breakaway advisors over the 296 00:17:58,440 --> 00:18:01,280 Speaker 1: past you know, just under a dozen years, over a 297 00:18:01,359 --> 00:18:05,760 Speaker 1: hundred and fifty you know, significant teams, some of which 298 00:18:05,800 --> 00:18:08,440 Speaker 1: we help them launch their own firm, some of which 299 00:18:08,480 --> 00:18:11,879 Speaker 1: we helped tuck in or join or sub aggregate other 300 00:18:11,960 --> 00:18:15,439 Speaker 1: firms that we that we had on our platform. We 301 00:18:15,520 --> 00:18:18,879 Speaker 1: do an extensive debrief fund every single one, you know, 302 00:18:18,960 --> 00:18:22,120 Speaker 1: thinking about how we can get better. And I would say, 303 00:18:22,160 --> 00:18:24,760 Speaker 1: like a lot of businesses that are you know, north 304 00:18:24,840 --> 00:18:28,160 Speaker 1: of ten years in uh. You know, there's a huge 305 00:18:28,200 --> 00:18:32,000 Speaker 1: focus on the professionalization of the business. In the early days, 306 00:18:32,640 --> 00:18:35,760 Speaker 1: you're in startup mode, everyone's kind of doing everything to 307 00:18:35,840 --> 00:18:38,440 Speaker 1: get clients in and to actually get to a point 308 00:18:38,480 --> 00:18:41,400 Speaker 1: where you have a business. Uh. And then once you 309 00:18:41,680 --> 00:18:43,520 Speaker 1: have a business, then it's how do you make that 310 00:18:43,560 --> 00:18:46,560 Speaker 1: business better? How do you professionalize it? How do you 311 00:18:46,680 --> 00:18:50,320 Speaker 1: scale it UH, and we've really focused on the last 312 00:18:50,359 --> 00:18:55,280 Speaker 1: five years, in particular the technology enabling of all aspects 313 00:18:55,320 --> 00:18:58,679 Speaker 1: of our business. So if you know to your question, 314 00:18:58,800 --> 00:19:01,960 Speaker 1: you know what's different today a an advisor who's joining 315 00:19:02,040 --> 00:19:05,159 Speaker 1: up with us to do a transition. Today there's a 316 00:19:05,200 --> 00:19:10,480 Speaker 1: lot more uh digital support, technology support, UH, a lot 317 00:19:10,520 --> 00:19:14,200 Speaker 1: of practice management around a transition. We have our own 318 00:19:14,280 --> 00:19:18,280 Speaker 1: proprietary app where we have the hundred and fifty steps 319 00:19:18,320 --> 00:19:21,160 Speaker 1: that you'll go through in the transition, all laid out 320 00:19:21,200 --> 00:19:24,560 Speaker 1: in detail, uh, in a password protected app that an 321 00:19:24,600 --> 00:19:27,840 Speaker 1: advisor would have on his or her phone. And when 322 00:19:27,880 --> 00:19:32,320 Speaker 1: everything goes from red to green across I mean and 323 00:19:32,320 --> 00:19:34,520 Speaker 1: we were were the staples easy button. We find your 324 00:19:34,520 --> 00:19:37,800 Speaker 1: real estate, negotiate the lead, design, your name, your logo, 325 00:19:37,880 --> 00:19:41,879 Speaker 1: your branding, your marketing, your PR strategy, your launch strategy, 326 00:19:42,320 --> 00:19:45,480 Speaker 1: helping you on the legal strategy around the move, setting 327 00:19:45,560 --> 00:19:50,080 Speaker 1: up your client documentation, helping you select your custodian, doing 328 00:19:50,119 --> 00:19:54,199 Speaker 1: all the paperwork in transition, training your staff on the 329 00:19:54,240 --> 00:19:57,440 Speaker 1: new TEP like you name it, we do it, uh, 330 00:19:57,440 --> 00:20:00,480 Speaker 1: and we've done a lot of it. So, like a 331 00:20:00,480 --> 00:20:03,840 Speaker 1: lot of things in life, UH, there's no substitute, you know, 332 00:20:03,920 --> 00:20:08,120 Speaker 1: for experience. We have at this point a lot of experience. UH. 333 00:20:08,119 --> 00:20:11,560 Speaker 1: And we've tech enabled, We've invested, given the success of 334 00:20:11,600 --> 00:20:14,919 Speaker 1: our business and people UH in the professional development of 335 00:20:14,960 --> 00:20:18,520 Speaker 1: those people who support the advisors. UH. And perhaps our 336 00:20:18,560 --> 00:20:23,680 Speaker 1: biggest competitive advantage UH is something that I mentioned earlier 337 00:20:24,440 --> 00:20:27,800 Speaker 1: is that everyone who works at Dynasty, they're all an 338 00:20:27,840 --> 00:20:30,840 Speaker 1: equity owner. UH. They either bought equity in the firm 339 00:20:31,000 --> 00:20:34,520 Speaker 1: or we have a UH and options and equity program. 340 00:20:34,600 --> 00:20:37,280 Speaker 1: Every single person an owner, So they act like an 341 00:20:37,280 --> 00:20:39,840 Speaker 1: owner and they wake up every morning and understand that 342 00:20:39,880 --> 00:20:42,040 Speaker 1: we have one fundamental job, which is to work for 343 00:20:42,160 --> 00:20:45,960 Speaker 1: and support our advisors. UH. And if a transition doesn't 344 00:20:45,960 --> 00:20:49,360 Speaker 1: go well, that will set that advisory firm way back, 345 00:20:49,440 --> 00:20:54,200 Speaker 1: sets us back. We'll get fired, right. The philosophical alignment 346 00:20:54,560 --> 00:20:56,440 Speaker 1: is the advice. You know, we work for the advisor 347 00:20:56,560 --> 00:20:59,640 Speaker 1: and the advisor works for the end client. We're comfortable 348 00:20:59,640 --> 00:21:02,879 Speaker 1: standing and deliver delivering on behalf of our client advisor, 349 00:21:03,280 --> 00:21:05,399 Speaker 1: just like they have to do for for their client. 350 00:21:05,480 --> 00:21:08,840 Speaker 1: And I think a lot of ways and this really started, 351 00:21:09,000 --> 00:21:12,280 Speaker 1: you know, for years ago with some of the old 352 00:21:12,280 --> 00:21:15,119 Speaker 1: partnerships you know Bury on Wall Street starting to go public. 353 00:21:15,760 --> 00:21:21,840 Speaker 1: That alignment got misaligned right with shareholders and management and 354 00:21:21,880 --> 00:21:25,159 Speaker 1: advisors and clients. But we've brought a lot of that 355 00:21:25,240 --> 00:21:29,639 Speaker 1: purity of the alignment back, which I think, uh culturally 356 00:21:29,720 --> 00:21:33,520 Speaker 1: is a huge competitive advantage for us. So so last 357 00:21:33,600 --> 00:21:37,960 Speaker 1: year Investment took a minority share with you, guys. I 358 00:21:38,040 --> 00:21:42,119 Speaker 1: assume that capital is going to give you some serious 359 00:21:42,160 --> 00:21:46,359 Speaker 1: firepower to do some things with. What are the plans 360 00:21:46,920 --> 00:21:51,480 Speaker 1: to to use that that capital um to fund your 361 00:21:51,600 --> 00:21:56,720 Speaker 1: future growth? Yeah, thanks for that question. I am a 362 00:21:56,840 --> 00:22:00,560 Speaker 1: very loyal person and maybe it's in part my my background, 363 00:22:01,000 --> 00:22:02,840 Speaker 1: but you know a lot of the firms that backed 364 00:22:02,920 --> 00:22:04,879 Speaker 1: us when I was in my garage with the business 365 00:22:04,880 --> 00:22:07,760 Speaker 1: plan that says a lot. It means a lot to me. 366 00:22:07,960 --> 00:22:11,800 Speaker 1: And one of those firms was Investment, UH. And you 367 00:22:11,840 --> 00:22:14,520 Speaker 1: know Judd Bergman, who you know we we all lost 368 00:22:14,600 --> 00:22:19,200 Speaker 1: too soon, was a very close personal friend of mine, 369 00:22:19,760 --> 00:22:21,480 Speaker 1: as well as Ed Swinson. You know some of the 370 00:22:21,520 --> 00:22:25,640 Speaker 1: other co founders here H and Bill Craigor uh longstanding 371 00:22:25,880 --> 00:22:29,159 Speaker 1: you know, very close personal friend and you know we 372 00:22:29,200 --> 00:22:32,240 Speaker 1: had talked over the years about finding more ways that 373 00:22:32,320 --> 00:22:35,800 Speaker 1: we could work together. You know, we utilized some of 374 00:22:35,800 --> 00:22:41,360 Speaker 1: their technology on on our camp and what we decided 375 00:22:41,440 --> 00:22:44,800 Speaker 1: to do was to launch something that we're calling the 376 00:22:44,800 --> 00:22:50,360 Speaker 1: Advisor Services Exchange, which is a joint venture. It's run 377 00:22:50,400 --> 00:22:53,040 Speaker 1: by Ed Swinson, who's the president of that entity, is 378 00:22:53,080 --> 00:22:57,480 Speaker 1: also the chief operating officer of Dynasty. Where we're bringing 379 00:22:58,040 --> 00:23:01,840 Speaker 1: value ad business service is to r as that our 380 00:23:01,960 --> 00:23:07,679 Speaker 1: current clients of investment, so helping them run more efficient businesses, 381 00:23:07,720 --> 00:23:11,600 Speaker 1: more tech enabled businesses, helping them outsource things that are 382 00:23:11,640 --> 00:23:14,760 Speaker 1: not core strategic to their firm, helping them manage their 383 00:23:14,800 --> 00:23:18,080 Speaker 1: expenses to build more profitable p n l s, which 384 00:23:18,160 --> 00:23:22,000 Speaker 1: ultimately result in more valuable businesses, etcetera. And we're off. 385 00:23:22,080 --> 00:23:24,480 Speaker 1: You know, we've launched that about six months ago. We're 386 00:23:24,480 --> 00:23:26,879 Speaker 1: off to a great start. There's been We built the 387 00:23:26,920 --> 00:23:31,520 Speaker 1: whole technology interface around data, so the advisors can use 388 00:23:32,040 --> 00:23:37,200 Speaker 1: the data around their business to make better decisions on 389 00:23:37,240 --> 00:23:39,680 Speaker 1: how they want to run their business, to do business planning. 390 00:23:40,080 --> 00:23:45,560 Speaker 1: They can leverage our capital programs, compliance marketing, UH, they 391 00:23:45,600 --> 00:23:49,480 Speaker 1: can outsource aspects of their investments to us. Again, all 392 00:23:50,000 --> 00:23:53,359 Speaker 1: designed to create scale and efficiency in the business. The 393 00:23:53,440 --> 00:23:58,520 Speaker 1: other things that yeah, and and and it's great and 394 00:23:58,560 --> 00:24:02,240 Speaker 1: it's a fast growing l of of our business because 395 00:24:02,280 --> 00:24:06,240 Speaker 1: a lot of advisors are looking to outsource the non 396 00:24:06,720 --> 00:24:09,720 Speaker 1: core things. I mean, the biggest difference very If we 397 00:24:09,720 --> 00:24:12,000 Speaker 1: were to look at a billion our average r A 398 00:24:12,280 --> 00:24:14,240 Speaker 1: is about a billion two. If you were to look 399 00:24:14,320 --> 00:24:16,919 Speaker 1: at a billion to advisor, let's say that we've launched 400 00:24:16,920 --> 00:24:20,159 Speaker 1: as a breakaway versus the average billion to r i 401 00:24:20,320 --> 00:24:24,840 Speaker 1: A that's already independent coming to us to outsource on average, 402 00:24:25,240 --> 00:24:28,960 Speaker 1: which I find fascinating. The advisors that we broke away 403 00:24:29,000 --> 00:24:32,720 Speaker 1: and stood up on average over five hundred basis points 404 00:24:32,760 --> 00:24:37,480 Speaker 1: more profitable, and they tend to grow faster. The biggest 405 00:24:37,480 --> 00:24:39,800 Speaker 1: reason for that, when you really peel back the numbers 406 00:24:39,800 --> 00:24:43,439 Speaker 1: and do the analysis, is because on average the billion 407 00:24:43,480 --> 00:24:45,760 Speaker 1: two firm that we set up has three less people. 408 00:24:46,960 --> 00:24:50,560 Speaker 1: The legacy are a because the custodians are really good 409 00:24:50,560 --> 00:24:52,480 Speaker 1: in the back office, but don't really do you know, 410 00:24:52,520 --> 00:24:54,960 Speaker 1: the work in the middle office have had to higher up. 411 00:24:56,000 --> 00:24:58,920 Speaker 1: When you can get synthetic scale and outsource to a 412 00:24:59,000 --> 00:25:01,920 Speaker 1: firm like Dynasty, you don't have to hire as many people. 413 00:25:02,280 --> 00:25:04,720 Speaker 1: And yes, you know with the vendors and the resource 414 00:25:04,760 --> 00:25:07,959 Speaker 1: partners with sixty billion, we get them a little bit cheaper. 415 00:25:08,240 --> 00:25:11,919 Speaker 1: But the real delta comes from personnel savings. UH, and 416 00:25:11,960 --> 00:25:14,119 Speaker 1: then not having to manage those people, which free up 417 00:25:14,160 --> 00:25:17,840 Speaker 1: more time. And if you assume a multiple of seven 418 00:25:17,920 --> 00:25:20,840 Speaker 1: or eight times and sometimes higher UH in terms of 419 00:25:20,920 --> 00:25:25,080 Speaker 1: valuation times five basis points, you can extract late that 420 00:25:25,200 --> 00:25:27,920 Speaker 1: out to say, the firms on our platform are almost 421 00:25:27,920 --> 00:25:32,240 Speaker 1: the third more valuable because of the enhanced earnings that 422 00:25:32,280 --> 00:25:35,680 Speaker 1: we're able to help to help to help drive. So 423 00:25:36,359 --> 00:25:38,800 Speaker 1: that was a big part, yeah, and that was a 424 00:25:38,800 --> 00:25:40,880 Speaker 1: big part very why they did the investment. The other piece, 425 00:25:40,920 --> 00:25:43,560 Speaker 1: real quick is because a lot of the and this 426 00:25:43,640 --> 00:25:48,680 Speaker 1: gets into our enterprise group, which is servicing institutional clients, 427 00:25:48,720 --> 00:25:52,280 Speaker 1: a lot of the larger independent broker dealers that investment 428 00:25:52,400 --> 00:25:55,639 Speaker 1: is servicing. UH. One of the biggest challenges they're facing 429 00:25:55,720 --> 00:25:58,679 Speaker 1: is their largest advisors are starting to graduate off of 430 00:25:58,720 --> 00:26:02,560 Speaker 1: their platform and go fully independent and a little bit 431 00:26:02,680 --> 00:26:04,680 Speaker 1: back to the future here. What you know, I did 432 00:26:04,680 --> 00:26:07,840 Speaker 1: fifteen years ago helping to build the private wealth division 433 00:26:07,840 --> 00:26:10,760 Speaker 1: at Smith Barney for that same reason, the top advisors 434 00:26:10,800 --> 00:26:13,359 Speaker 1: were looking to leave. We had to build a client 435 00:26:13,480 --> 00:26:18,000 Speaker 1: segmentation strategy, a dedicated firm within a firm for the 436 00:26:18,040 --> 00:26:21,359 Speaker 1: elite advisors covering the firm's top clients. That's what a 437 00:26:21,440 --> 00:26:24,240 Speaker 1: private wealth division is You're going to start to see 438 00:26:24,280 --> 00:26:28,240 Speaker 1: these high end private client or private wealth divisions popping 439 00:26:28,320 --> 00:26:31,879 Speaker 1: up at the independent broker deal and some of those 440 00:26:32,400 --> 00:26:36,119 Speaker 1: I believe will decide to outsource that to invest Net 441 00:26:36,240 --> 00:26:41,080 Speaker 1: and Dynasty because we already have that integrated platform. We 442 00:26:41,160 --> 00:26:43,520 Speaker 1: you know, we understand and have the DNA around how 443 00:26:43,560 --> 00:26:46,680 Speaker 1: to develop a private wealth division. So I think you'll 444 00:26:46,680 --> 00:26:49,640 Speaker 1: see some of that work coming into the market, which 445 00:26:49,680 --> 00:26:52,040 Speaker 1: is great for us because it's groups of advisors and 446 00:26:52,359 --> 00:26:55,400 Speaker 1: billions of assets at a time coming on our platform. 447 00:26:55,440 --> 00:26:57,879 Speaker 1: It will be good for those firms to create a 448 00:26:57,920 --> 00:27:01,399 Speaker 1: division that an advisor can graduate into as opposed to 449 00:27:01,440 --> 00:27:03,720 Speaker 1: off of their firm. And it would be great for 450 00:27:03,760 --> 00:27:08,639 Speaker 1: Investment because you know twenty rule to talk of the 451 00:27:08,680 --> 00:27:11,439 Speaker 1: advisors at the ibd s have the bulk of the 452 00:27:11,440 --> 00:27:14,840 Speaker 1: assets and create the revenue, which then obviously flows back 453 00:27:14,880 --> 00:27:18,560 Speaker 1: to Investment as a technology and asset management partner to 454 00:27:18,640 --> 00:27:21,320 Speaker 1: those independent broker dealers as well. So it was really 455 00:27:21,320 --> 00:27:24,440 Speaker 1: those two reasons why they made the investment. We added 456 00:27:24,440 --> 00:27:28,200 Speaker 1: Bill Cregor to the board, remarkable perspective that he brings 457 00:27:28,240 --> 00:27:31,119 Speaker 1: from the industry, and it's just been a great partnership. 458 00:27:32,240 --> 00:27:35,879 Speaker 1: So a number of firms have relocated out of the 459 00:27:35,960 --> 00:27:42,120 Speaker 1: tri state region towards greener pastures. You moved from New 460 00:27:42,200 --> 00:27:46,840 Speaker 1: York City to UH St. Petersburg, Florida. Tell us about 461 00:27:46,880 --> 00:27:50,760 Speaker 1: the motivation for the move. What why exit New York? 462 00:27:51,359 --> 00:27:53,960 Speaker 1: So we officially moved to St. Petersburg two years ago, 463 00:27:54,040 --> 00:27:59,160 Speaker 1: but we started the journey on deciding if we were 464 00:27:59,160 --> 00:28:02,200 Speaker 1: going to move and king at various cities about three 465 00:28:02,280 --> 00:28:05,280 Speaker 1: years ago. So we spent a full year. I personally 466 00:28:05,320 --> 00:28:09,720 Speaker 1: made very thirty five trips UH to various cities, primarily 467 00:28:09,800 --> 00:28:13,560 Speaker 1: up and down the East Coast because it was and Marianne, 468 00:28:13,600 --> 00:28:17,080 Speaker 1: my wife, went with me, other senior executives. Because when 469 00:28:17,080 --> 00:28:20,360 Speaker 1: you're asking we have a very diverse leadership team by 470 00:28:20,359 --> 00:28:24,560 Speaker 1: financial service standards. When you're asking people to make a 471 00:28:24,600 --> 00:28:28,159 Speaker 1: move out of Manhattan UH and to dislocate, you know, 472 00:28:28,240 --> 00:28:30,679 Speaker 1: their their family. You want to make sure that you 473 00:28:30,680 --> 00:28:32,760 Speaker 1: have extreme conviction that it's the right thing for the 474 00:28:32,800 --> 00:28:35,240 Speaker 1: business and the right thing for the for the team. 475 00:28:35,320 --> 00:28:37,680 Speaker 1: So you can imagine we took that took that very 476 00:28:37,920 --> 00:28:40,800 Speaker 1: very serious. UH and ultimately for us, you know, we're 477 00:28:40,840 --> 00:28:44,560 Speaker 1: middle middle office, back office company. The closer you are 478 00:28:44,560 --> 00:28:48,080 Speaker 1: to the impliant. Uh, the less large im pressure you have. 479 00:28:48,240 --> 00:28:50,920 Speaker 1: I mean, advisors are feeling it a little bit, but 480 00:28:51,160 --> 00:28:54,120 Speaker 1: we feel it more in the middle office. Obviously custodians 481 00:28:54,120 --> 00:28:57,360 Speaker 1: in the back office feel it even more. But for us, 482 00:28:57,560 --> 00:29:00,800 Speaker 1: you know, I find that the businesses that do the 483 00:29:00,960 --> 00:29:04,600 Speaker 1: hard things when things are really good, uh, to put 484 00:29:04,640 --> 00:29:07,320 Speaker 1: them in a position to win disproportionately when things are 485 00:29:07,360 --> 00:29:10,640 Speaker 1: more challenging are the ones that win, you know, more 486 00:29:10,720 --> 00:29:14,360 Speaker 1: disproportionately over the long term. So for us, things are great. 487 00:29:14,440 --> 00:29:17,920 Speaker 1: This was several years ago. We obviously ended up you know, 488 00:29:18,720 --> 00:29:21,960 Speaker 1: being a bit lucky in terms of being here when 489 00:29:22,000 --> 00:29:26,000 Speaker 1: the pandemic hit. But the result is, you know, for 490 00:29:26,080 --> 00:29:29,560 Speaker 1: us being here very uh seventy percent cheaper real estate, 491 00:29:30,000 --> 00:29:34,360 Speaker 1: personnel costs or cheaper, which allows us you know, to 492 00:29:34,400 --> 00:29:37,520 Speaker 1: take those savings build a more profitable business, also make 493 00:29:37,600 --> 00:29:42,840 Speaker 1: more investments and technology and people uh to service our clients. Uh. 494 00:29:42,880 --> 00:29:47,320 Speaker 1: The infrastructure that's here is fantastic, uh in terms of 495 00:29:47,360 --> 00:29:50,000 Speaker 1: the ability to get anywhere with the St. Pede Airport, 496 00:29:50,040 --> 00:29:53,440 Speaker 1: the Tampa Airport, the quality of life. We found a 497 00:29:53,440 --> 00:29:56,440 Speaker 1: lot of our employees, you know, retired of commuting an 498 00:29:56,480 --> 00:29:59,320 Speaker 1: hour and a half and having the ability to walk 499 00:29:59,400 --> 00:30:02,560 Speaker 1: to work and in St. Pete most walkable city in America. 500 00:30:03,560 --> 00:30:09,000 Speaker 1: Has great culture here, entertainment, arts, the pro sports team, 501 00:30:09,000 --> 00:30:11,680 Speaker 1: they seem to win everything in a last a couple 502 00:30:11,680 --> 00:30:14,120 Speaker 1: of years. I'll take a little credit because that wasn't 503 00:30:14,120 --> 00:30:16,600 Speaker 1: the case when we first moved here. But it's happened 504 00:30:16,680 --> 00:30:22,320 Speaker 1: that it's happened since. But I was gonna say it's 505 00:30:22,360 --> 00:30:24,640 Speaker 1: funny you picked Yeah, I was gonna say it's funny 506 00:30:24,680 --> 00:30:29,000 Speaker 1: you picked St. Petersburg. Um. I've been spending a week 507 00:30:29,080 --> 00:30:33,480 Speaker 1: or two each winter down there, and but for the pandemic, 508 00:30:34,120 --> 00:30:36,240 Speaker 1: we would have been down there for a month or 509 00:30:36,280 --> 00:30:40,720 Speaker 1: so this year. Um. And and you know, everybody kind 510 00:30:40,720 --> 00:30:43,800 Speaker 1: of got stuck in place. We weren't going to uh 511 00:30:44,040 --> 00:30:46,040 Speaker 1: try and do it in the middle of the pandemic. 512 00:30:46,080 --> 00:30:49,480 Speaker 1: But I find that whole area on the Gulf Coast 513 00:30:49,560 --> 00:30:53,680 Speaker 1: to be absolutely charming. It's it's a very different headspace 514 00:30:53,720 --> 00:30:58,600 Speaker 1: than the East coast of Florida, places like Miami or 515 00:31:00,080 --> 00:31:02,720 Speaker 1: any of the other big cities along Fort Laradale, anything 516 00:31:02,760 --> 00:31:07,240 Speaker 1: else that's along uh the Atlantic coast. We looked at 517 00:31:07,280 --> 00:31:09,880 Speaker 1: some of those locations, and you're right, it is. It 518 00:31:10,000 --> 00:31:13,560 Speaker 1: is charming. We found that the delta in terms of 519 00:31:13,600 --> 00:31:15,760 Speaker 1: some of the cost savings could be a little bit 520 00:31:15,840 --> 00:31:19,520 Speaker 1: higher here. But really what cinched it for us is 521 00:31:19,560 --> 00:31:22,280 Speaker 1: every time I came here, Barry, it felt like I 522 00:31:22,320 --> 00:31:26,960 Speaker 1: was getting a community bear hug every everyone from you know, 523 00:31:27,000 --> 00:31:30,840 Speaker 1: the mayor Rick Christman and the economic development team that 524 00:31:30,960 --> 00:31:35,120 Speaker 1: was here, to multiple ceo s to the owners of 525 00:31:35,160 --> 00:31:39,160 Speaker 1: the sports teams that are here. Everyone really wanted to 526 00:31:39,200 --> 00:31:43,560 Speaker 1: partner with us. And you know, Raymond James UH is 527 00:31:43,600 --> 00:31:46,400 Speaker 1: here and I'm friendly with Paul Riley who runs Raymond 528 00:31:46,480 --> 00:31:50,440 Speaker 1: James UH. They were very supportive. Uh. Even though we're 529 00:31:50,520 --> 00:31:53,800 Speaker 1: in finance, we're not obviously directly in their space, which 530 00:31:53,840 --> 00:31:58,920 Speaker 1: is primarily an employee wealth management business. But the last 531 00:31:58,960 --> 00:32:01,920 Speaker 1: couple of years, what's interest thing, Raymond James has been 532 00:32:01,960 --> 00:32:04,960 Speaker 1: one of the top asset gathers in the employee channel 533 00:32:04,960 --> 00:32:07,720 Speaker 1: and we've been the top asset gather on the independent 534 00:32:07,760 --> 00:32:11,160 Speaker 1: side in Both of those firms are located in headquartered 535 00:32:11,160 --> 00:32:14,760 Speaker 1: in St. Petersburg, So that to me really highlights the 536 00:32:15,080 --> 00:32:18,560 Speaker 1: you know where we are now as an industry with technology, 537 00:32:19,280 --> 00:32:23,360 Speaker 1: availability of talent, product access, you know, you can really 538 00:32:23,400 --> 00:32:28,480 Speaker 1: build a large scale, successful business in finance anywhere in 539 00:32:28,520 --> 00:32:31,080 Speaker 1: the country. And I would say the last plug for St. 540 00:32:31,120 --> 00:32:34,560 Speaker 1: Pete to your earlier point, I think over the next 541 00:32:34,560 --> 00:32:38,920 Speaker 1: ten years, one of the hottest cities, fastest growing, where 542 00:32:38,960 --> 00:32:42,480 Speaker 1: you're going to see remarkable uh, you know, economic development 543 00:32:42,600 --> 00:32:47,280 Speaker 1: in technology, finance, UH, in other key industries is right 544 00:32:47,320 --> 00:32:50,000 Speaker 1: here in St. Pete. So I would encouraging any business 545 00:32:50,040 --> 00:32:52,400 Speaker 1: owner that is looking at this part of the country 546 00:32:52,400 --> 00:32:54,560 Speaker 1: to look at St. Pete because there's some pretty remarkable 547 00:32:54,600 --> 00:32:58,480 Speaker 1: things happening here. So so you're kind of pointing at 548 00:32:58,600 --> 00:33:01,680 Speaker 1: at something that I think is the one of the 549 00:33:01,760 --> 00:33:05,680 Speaker 1: takeaway lessons from the pandemic. But let me ask it 550 00:33:05,760 --> 00:33:09,880 Speaker 1: to you this way. What what lessons have the pandemic 551 00:33:10,160 --> 00:33:14,760 Speaker 1: taught you about running a firm remotely? And does this 552 00:33:15,720 --> 00:33:22,240 Speaker 1: give wirehouse advisors an even greater incentive to depart? Well, 553 00:33:22,920 --> 00:33:25,480 Speaker 1: great questions. So I would say, you know, to the 554 00:33:25,560 --> 00:33:28,479 Speaker 1: first piece, UH, you know, we support advisors, and I 555 00:33:28,520 --> 00:33:33,240 Speaker 1: think what our advisors learned is that being a proximate 556 00:33:33,920 --> 00:33:38,760 Speaker 1: and over communicating uh and proactive. I mean, this was 557 00:33:38,840 --> 00:33:41,880 Speaker 1: the over the past year, Barry, it's been the advisor 558 00:33:41,960 --> 00:33:45,120 Speaker 1: super Bowl, UH. And and those that that have done 559 00:33:45,160 --> 00:33:49,000 Speaker 1: those things are growing fast. I mean it's you know, 560 00:33:49,040 --> 00:33:51,160 Speaker 1: one of the one of the rare times when literally 561 00:33:51,200 --> 00:33:54,600 Speaker 1: everyone wants to talk to a financial advisor, UH, and 562 00:33:54,600 --> 00:33:57,920 Speaker 1: those that took advantage of that opportunity, and we have 563 00:33:58,040 --> 00:34:01,840 Speaker 1: just seen remarkable organic growth of the firms that we 564 00:34:01,920 --> 00:34:05,479 Speaker 1: support in terms of our business and the home office 565 00:34:05,520 --> 00:34:09,239 Speaker 1: that's supporting the the advisors means similarly, you know, the 566 00:34:09,280 --> 00:34:14,440 Speaker 1: importance of over communication, being proximate with our clients has 567 00:34:14,480 --> 00:34:19,239 Speaker 1: been critical. Some of the challenges that we've seen, UH 568 00:34:19,760 --> 00:34:23,880 Speaker 1: is around hiring new people. Training. The onboarding is challenging 569 00:34:24,080 --> 00:34:26,759 Speaker 1: in this environment. I mean, we have some employees that 570 00:34:26,800 --> 00:34:29,480 Speaker 1: have gone six months that are new team members that 571 00:34:29,560 --> 00:34:32,760 Speaker 1: haven't had the chance to meet you know, the broader 572 00:34:32,800 --> 00:34:37,520 Speaker 1: team members. UH. Culture, which is so important within a business, 573 00:34:37,960 --> 00:34:41,440 Speaker 1: is very difficult to to to drive I find remotely 574 00:34:42,000 --> 00:34:45,880 Speaker 1: UH efficiency sometimes. I mean there's no substitute to walking 575 00:34:45,920 --> 00:34:48,920 Speaker 1: around the corner and tapping a colleague, you know, on 576 00:34:48,960 --> 00:34:50,719 Speaker 1: the shoulder and saying, hey, how do I do this? 577 00:34:50,840 --> 00:34:52,759 Speaker 1: Or what do you think here? You know, now it's 578 00:34:52,760 --> 00:34:56,120 Speaker 1: an email or you know, a zoom call and maybe 579 00:34:56,120 --> 00:34:59,439 Speaker 1: the person is not immediately available. So some of those 580 00:34:59,440 --> 00:35:02,040 Speaker 1: things are a little bit more challenging, but I think 581 00:35:02,040 --> 00:35:05,920 Speaker 1: they'll get worked out as businesses get back into you know, 582 00:35:05,920 --> 00:35:08,880 Speaker 1: maybe a hybrid or what I call sometimes the styborg 583 00:35:08,960 --> 00:35:12,280 Speaker 1: ing of the business, which is leveraging technology with the 584 00:35:12,360 --> 00:35:15,000 Speaker 1: with the human element. I think we'll end in a 585 00:35:15,000 --> 00:35:17,920 Speaker 1: place where it's one plus one equin three. Uh to 586 00:35:18,000 --> 00:35:23,640 Speaker 1: the question about advisors breaking away, without question, our business 587 00:35:23,760 --> 00:35:27,719 Speaker 1: is springloaded right now. Uh, we're going to have uh, 588 00:35:28,000 --> 00:35:32,040 Speaker 1: just a fantastic U two thousand twenty one, in large 589 00:35:32,040 --> 00:35:35,480 Speaker 1: part because the breakaway advisor movement is accelerating, a lot 590 00:35:35,520 --> 00:35:39,239 Speaker 1: of advisors historically in wire houses have thought that a 591 00:35:39,280 --> 00:35:41,719 Speaker 1: big part of what they give up for the of 592 00:35:41,719 --> 00:35:44,919 Speaker 1: the revenue that they give to the wirehouse, a big 593 00:35:44,920 --> 00:35:47,080 Speaker 1: part of that value is real estate, which they're now 594 00:35:47,120 --> 00:35:50,160 Speaker 1: not getting, and they've now realized that they don't need 595 00:35:50,239 --> 00:35:53,840 Speaker 1: that real estate as part of the servicing infrastructure to 596 00:35:54,000 --> 00:35:58,320 Speaker 1: their clients. Uh. They also have more free time because 597 00:35:58,320 --> 00:36:02,480 Speaker 1: they're not in the office. They can explore independence, or 598 00:36:02,520 --> 00:36:06,400 Speaker 1: explore move and get educated. So the combination of those things, 599 00:36:06,800 --> 00:36:09,080 Speaker 1: having more time to stick their head up and look 600 00:36:09,120 --> 00:36:12,360 Speaker 1: around and explore, and realizing that they don't need to 601 00:36:12,400 --> 00:36:16,520 Speaker 1: give up their revenue, advisors that we support give up 602 00:36:16,880 --> 00:36:21,759 Speaker 1: fifteen one five not five zero, and you know they've 603 00:36:21,760 --> 00:36:23,720 Speaker 1: got something. If they want to have a small office, 604 00:36:23,800 --> 00:36:27,319 Speaker 1: they can. But the average advisor on our platform is 605 00:36:27,360 --> 00:36:30,520 Speaker 1: doing you know, mid sixties the high sixties in terms 606 00:36:30,520 --> 00:36:34,880 Speaker 1: of gross income, which is almost more from an income 607 00:36:34,920 --> 00:36:38,760 Speaker 1: standpoint on what they were receiving at a wirehouse. Uh. 608 00:36:38,760 --> 00:36:42,839 Speaker 1: And you know, the path to independence has become more 609 00:36:42,920 --> 00:36:46,399 Speaker 1: well warrant at this point. Uh. They want to look 610 00:36:46,440 --> 00:36:50,800 Speaker 1: peer to peer and have those conversations. Success breeds more success. 611 00:36:50,840 --> 00:36:53,279 Speaker 1: So what we're finding, you know, very in light of 612 00:36:53,320 --> 00:36:59,440 Speaker 1: this environment, it's only accelerating the movement towards independence. Quite interesting. 613 00:36:59,760 --> 00:37:03,360 Speaker 1: Let's talk a little bit about the growth of the industry. 614 00:37:03,400 --> 00:37:07,960 Speaker 1: You're now over sixty billion dollars on your platform between 615 00:37:08,040 --> 00:37:11,800 Speaker 1: Tampa and enterprise and advisor assets. How do you grow 616 00:37:11,880 --> 00:37:15,439 Speaker 1: that to a hundred billion dollars in a u M. 617 00:37:15,640 --> 00:37:19,759 Speaker 1: It's organic growth helping our advisors get new clients. Uh. 618 00:37:19,800 --> 00:37:22,840 Speaker 1: And you know, maybe you've seen, uh, you know, in 619 00:37:22,840 --> 00:37:26,600 Speaker 1: the past multiple months, over the past year, we've started 620 00:37:26,600 --> 00:37:28,759 Speaker 1: to sponsor, in particular a lot of local trying to 621 00:37:28,800 --> 00:37:32,440 Speaker 1: support some of the local athletes. UH in golf and 622 00:37:32,680 --> 00:37:36,680 Speaker 1: IndyCar racing and tennis h to help get you know, 623 00:37:36,760 --> 00:37:40,080 Speaker 1: the brand awareness out there more. We have a lot 624 00:37:40,080 --> 00:37:43,399 Speaker 1: more of of of that activity become. That has led 625 00:37:43,480 --> 00:37:47,359 Speaker 1: to referrals that we can make out to our advisors, 626 00:37:47,400 --> 00:37:50,439 Speaker 1: and I think about us really becoming over the next 627 00:37:50,480 --> 00:37:54,480 Speaker 1: five years in part the Good Housekeeper Seal of approval 628 00:37:54,520 --> 00:37:58,760 Speaker 1: for independent advices. So if you're looking for an independent advisor, 629 00:37:59,080 --> 00:38:02,000 Speaker 1: look for one that's word by Dynasty right, because here's 630 00:38:02,000 --> 00:38:06,120 Speaker 1: all the buying power and support and technology that they have, 631 00:38:07,000 --> 00:38:09,640 Speaker 1: and I think Dynasty can can become a much bigger 632 00:38:09,719 --> 00:38:15,839 Speaker 1: part helping our advisors grow organically. Second part of our 633 00:38:15,880 --> 00:38:21,200 Speaker 1: growth will come inorganically, meaning helping our advisors grow via 634 00:38:21,440 --> 00:38:26,520 Speaker 1: M and A, whether it's retiring our A A principles 635 00:38:26,600 --> 00:38:30,040 Speaker 1: that are looking to monetize their business, whether it's breakaway 636 00:38:30,040 --> 00:38:33,359 Speaker 1: advisors who want all the benefits of independence, but maybe 637 00:38:33,400 --> 00:38:35,640 Speaker 1: don't want to run their own business and they want 638 00:38:35,680 --> 00:38:39,480 Speaker 1: to join an independent firm. UH. That will continue to 639 00:38:39,520 --> 00:38:43,360 Speaker 1: become an even larger part of our business and our growth. 640 00:38:43,880 --> 00:38:46,960 Speaker 1: Because of our fifty firms, I would say more than 641 00:38:47,040 --> 00:38:50,200 Speaker 1: half of them now are M and A ready, and 642 00:38:50,280 --> 00:38:54,520 Speaker 1: we've invested heavily in investment banking team in house. We've 643 00:38:54,520 --> 00:38:57,480 Speaker 1: reserved a lot of our capital and balance sheet to 644 00:38:57,480 --> 00:38:59,880 Speaker 1: help finance those transactions. So I think a lot of that, 645 00:39:00,600 --> 00:39:03,400 Speaker 1: as I said, we'll accelerate. And then, obviously the third 646 00:39:03,760 --> 00:39:08,080 Speaker 1: is new store sales. In thinking about adding a dozen 647 00:39:08,239 --> 00:39:12,760 Speaker 1: or so new brands that are powered by Dynasty, whether 648 00:39:12,800 --> 00:39:15,360 Speaker 1: they were already independent firms that are looking to outsource 649 00:39:15,400 --> 00:39:19,840 Speaker 1: to us, or they're coming from you know, captivity or 650 00:39:19,840 --> 00:39:23,399 Speaker 1: an employee model and looking you know, to to own 651 00:39:23,440 --> 00:39:27,040 Speaker 1: and operate their own firm. Our flows are very strong 652 00:39:27,080 --> 00:39:29,960 Speaker 1: in that regard, so those will be the primary drivers. 653 00:39:30,000 --> 00:39:32,959 Speaker 1: And then the new business, as we've mentioned that's coming 654 00:39:32,960 --> 00:39:36,600 Speaker 1: on is the enterprise business, and I think selectively, you know, 655 00:39:36,640 --> 00:39:39,279 Speaker 1: you'll see a few firms. An example of that would 656 00:39:39,360 --> 00:39:42,360 Speaker 1: would be a Mariner, which is a thirty five billion 657 00:39:42,400 --> 00:39:46,239 Speaker 1: dollar r A run by Marty Bicknell, who I think 658 00:39:46,320 --> 00:39:49,520 Speaker 1: is a great CEO in the r A A space, 659 00:39:50,040 --> 00:39:53,759 Speaker 1: decided he wanted to have a platform affiliate model where 660 00:39:53,760 --> 00:39:56,919 Speaker 1: advisors that didn't want to sell the Mariner could get 661 00:39:56,960 --> 00:40:01,400 Speaker 1: all the benefits of the investment acumen and practice management 662 00:40:01,840 --> 00:40:06,400 Speaker 1: UH coaching support of Mariner UH and then Dynasty's turnkey 663 00:40:06,440 --> 00:40:10,239 Speaker 1: platform supports that. Uh. You know, we're getting hundreds of 664 00:40:10,320 --> 00:40:13,799 Speaker 1: referrals on our website a month. A lot of these 665 00:40:13,840 --> 00:40:18,600 Speaker 1: advisors are you know, fifty undred million. Uh. Many of 666 00:40:18,640 --> 00:40:21,600 Speaker 1: them don't want to sell. So we have now a 667 00:40:21,680 --> 00:40:26,040 Speaker 1: channel partnership with Mariner where the advisor can go get 668 00:40:26,080 --> 00:40:29,200 Speaker 1: the benefit of our platform, get the benefit of the 669 00:40:29,239 --> 00:40:33,000 Speaker 1: support of Mariner, and not have to sell their business today. 670 00:40:33,080 --> 00:40:37,759 Speaker 1: So you'll see us selectively enter into those types of partnerships, 671 00:40:38,000 --> 00:40:41,640 Speaker 1: maybe support some of the larger independent broker dealers, standing 672 00:40:41,719 --> 00:40:45,440 Speaker 1: up a private wealth division, so selectively onboarding some of 673 00:40:45,480 --> 00:40:49,400 Speaker 1: these institutional clients, and you add all that together. UM, 674 00:40:50,360 --> 00:40:52,160 Speaker 1: I'll stick my neck out here a little bit, you know, 675 00:40:52,200 --> 00:40:54,440 Speaker 1: bury here on the show to say I'd like to 676 00:40:54,480 --> 00:40:58,840 Speaker 1: see us inside of twenty four months cross over the 677 00:40:58,920 --> 00:41:02,120 Speaker 1: hundred billion dollar mark. Well, that's that's a big number. 678 00:41:02,239 --> 00:41:05,800 Speaker 1: So so let me flip the question on you, Um, 679 00:41:05,840 --> 00:41:08,839 Speaker 1: what are wire houses doing to try and retain their 680 00:41:08,920 --> 00:41:13,759 Speaker 1: top talent? They have to be aware of it's not 681 00:41:13,840 --> 00:41:17,480 Speaker 1: just you, it's places like Hi Tower and LPL that 682 00:41:17,520 --> 00:41:21,880 Speaker 1: are attracting, um, a whole lot of talent from them. 683 00:41:21,920 --> 00:41:27,520 Speaker 1: What can they do to staunch the bleeding. Well, look, 684 00:41:27,520 --> 00:41:34,080 Speaker 1: our biggest competitor, frankly is inertia and complacency. And as 685 00:41:34,120 --> 00:41:38,400 Speaker 1: you know in lots of walks of life, good is 686 00:41:38,400 --> 00:41:41,879 Speaker 1: the enemy of great uh. And a lot of the advisors, 687 00:41:41,960 --> 00:41:44,799 Speaker 1: you know, they've worked hard to build their book of business. UH, 688 00:41:44,840 --> 00:41:47,120 Speaker 1: and they don't want, you know, to to go through 689 00:41:47,160 --> 00:41:49,680 Speaker 1: the noth hole of a transition, you know, which is 690 00:41:49,760 --> 00:41:53,200 Speaker 1: ninety days of of of of work uh to then 691 00:41:53,239 --> 00:41:55,520 Speaker 1: get on you know, the other side and and have 692 00:41:55,560 --> 00:41:59,280 Speaker 1: their business. So you know, for us, typically a loss 693 00:41:59,400 --> 00:42:02,960 Speaker 1: would be that we spent six months educating somebody and 694 00:42:03,000 --> 00:42:06,560 Speaker 1: they just made a decision not to move. It's rare 695 00:42:06,640 --> 00:42:08,680 Speaker 1: that we would dig in with somebody and they would 696 00:42:08,680 --> 00:42:11,160 Speaker 1: move and not do it with us in the R 697 00:42:11,239 --> 00:42:14,839 Speaker 1: A A space because you know, most of the advisors 698 00:42:14,880 --> 00:42:18,279 Speaker 1: want a supported independent model. They don't want to have 699 00:42:18,360 --> 00:42:20,160 Speaker 1: to hire all the people, and they don't want to 700 00:42:20,239 --> 00:42:23,640 Speaker 1: juggle sixty five different vendor balls. Uh. You know, so 701 00:42:23,680 --> 00:42:27,000 Speaker 1: they decided to partner with us. What the wirehouses are 702 00:42:27,040 --> 00:42:30,439 Speaker 1: trying to do, UH is you know, to put these 703 00:42:30,440 --> 00:42:34,760 Speaker 1: retiring place programs in place, which takes advantage of inertia. 704 00:42:35,520 --> 00:42:38,799 Speaker 1: Reality is if an advisor goes independent, Uh, they would 705 00:42:38,800 --> 00:42:40,800 Speaker 1: make a lot more money both in terms of income, 706 00:42:40,880 --> 00:42:43,920 Speaker 1: they could decide when they want to retire if they 707 00:42:43,960 --> 00:42:46,960 Speaker 1: sell their business as long term capital gains tax and 708 00:42:47,040 --> 00:42:51,040 Speaker 1: a higher valuation. But many advisors just you know, take 709 00:42:51,120 --> 00:42:53,839 Speaker 1: the easier path, which is to stay. I'll stay here 710 00:42:54,200 --> 00:42:56,640 Speaker 1: as a three month or now it's all W two income. 711 00:42:57,560 --> 00:43:02,600 Speaker 1: But it's easier. Uh So why our houses again understand Uh, 712 00:43:02,640 --> 00:43:06,240 Speaker 1: you know, the inertia and complacency is on their side, 713 00:43:06,280 --> 00:43:09,000 Speaker 1: so they're putting those programs in place. I think what 714 00:43:09,080 --> 00:43:13,600 Speaker 1: they're also doing smartly, and advisors are allowing it to happen, 715 00:43:14,320 --> 00:43:18,600 Speaker 1: is to push forward their brand more directly to the client. 716 00:43:19,280 --> 00:43:21,799 Speaker 1: You see this at you know, merrow with merrow Ledge. 717 00:43:22,320 --> 00:43:24,600 Speaker 1: You see you know a lot of the smaller accounts 718 00:43:24,600 --> 00:43:28,279 Speaker 1: solutions being rolled out at these firms, which is the 719 00:43:28,320 --> 00:43:32,120 Speaker 1: institutionalizing of the client relationship, so the client has more 720 00:43:32,239 --> 00:43:36,200 Speaker 1: relationship with the brand as opposed to the advisor. And 721 00:43:36,239 --> 00:43:40,239 Speaker 1: I think grap accounts, checking accounts, loans, all those things. 722 00:43:40,840 --> 00:43:43,919 Speaker 1: So you cross sell them with multiple products and then 723 00:43:44,480 --> 00:43:47,440 Speaker 1: you put them into models that the firm is running, 724 00:43:47,480 --> 00:43:51,040 Speaker 1: not the advisor. Uh. And then it becomes a deterrent 725 00:43:51,160 --> 00:43:54,240 Speaker 1: for the advisors to leave because a lot of their clients. 726 00:43:54,840 --> 00:43:57,080 Speaker 1: You see it at firms like Goldman and others where 727 00:43:57,120 --> 00:44:01,520 Speaker 1: you have typically a lower uh acentage of client assets 728 00:44:01,560 --> 00:44:04,640 Speaker 1: that follow when the advisor leaves, because the client tends 729 00:44:04,680 --> 00:44:07,960 Speaker 1: to have more of a relationship with the brand as 730 00:44:07,960 --> 00:44:10,640 Speaker 1: opposed to some of the firms where it's just the 731 00:44:10,680 --> 00:44:14,040 Speaker 1: relationship with the advisor. I think the wire houses are 732 00:44:13,800 --> 00:44:16,960 Speaker 1: are strategically trying to do more of that, whether it's 733 00:44:16,960 --> 00:44:20,600 Speaker 1: tying them in with loan products, structure products, things that 734 00:44:20,640 --> 00:44:24,080 Speaker 1: are proprietary to the firm. It's about driving the brand 735 00:44:24,120 --> 00:44:27,359 Speaker 1: and creating stickiness. And I think ultimately, you know, over 736 00:44:27,360 --> 00:44:29,920 Speaker 1: the next five years or so, you'll see the wire 737 00:44:29,920 --> 00:44:33,720 Speaker 1: houses looking and feeling more like a private bank where 738 00:44:33,960 --> 00:44:38,200 Speaker 1: the advisor is more of a clear employee uh and 739 00:44:38,520 --> 00:44:41,680 Speaker 1: you know, they're helping to cross sell the relationship across 740 00:44:41,719 --> 00:44:45,120 Speaker 1: the organization and it would become more difficult in that 741 00:44:45,280 --> 00:44:48,520 Speaker 1: environment for an advisor to to to make a move. 742 00:44:48,640 --> 00:44:51,560 Speaker 1: So I think I think that's really the strategy that 743 00:44:51,600 --> 00:44:57,040 Speaker 1: you're seeing be be deployed. Longer term, perhaps you could 744 00:44:57,040 --> 00:45:00,200 Speaker 1: see some of these firms open up product access us, 745 00:45:00,640 --> 00:45:05,840 Speaker 1: maybe even eventually custody to independent advisors. But that business 746 00:45:05,920 --> 00:45:08,880 Speaker 1: is such a scale business, and you have firms like 747 00:45:08,960 --> 00:45:12,720 Speaker 1: Schwab that have you know, North the three trillion already 748 00:45:12,760 --> 00:45:15,759 Speaker 1: clearly a big lead Fidelity, you know, you know, well 749 00:45:15,880 --> 00:45:18,960 Speaker 1: north of a trillion. Pershing's a scale player in that space. 750 00:45:19,360 --> 00:45:23,640 Speaker 1: It's very difficult to have an employee model supporting advisors 751 00:45:23,719 --> 00:45:28,319 Speaker 1: and an independent model supporting advisors when your subscale in 752 00:45:28,360 --> 00:45:31,800 Speaker 1: the ladder. So I think it will be a slow 753 00:45:31,880 --> 00:45:36,839 Speaker 1: migration and probably more about product distribution to arias than 754 00:45:36,920 --> 00:45:39,640 Speaker 1: it will be turn key custody for most of those platforms. 755 00:45:40,880 --> 00:45:44,400 Speaker 1: Very interesting that there's a quote of yours I really 756 00:45:44,760 --> 00:45:48,520 Speaker 1: enjoy and I want to have you put some color 757 00:45:48,600 --> 00:45:51,880 Speaker 1: on it. Quote the amount of innovation in the last 758 00:45:51,960 --> 00:45:56,799 Speaker 1: five years is greater than the fifty that proceeded that 759 00:45:57,040 --> 00:46:00,279 Speaker 1: unquote give us a little more explanation, you know, are 760 00:46:00,320 --> 00:46:06,759 Speaker 1: you talking generally technology, financial innovation. I don't disagree with 761 00:46:06,880 --> 00:46:09,920 Speaker 1: any of that. I'm curious as to to your thoughts 762 00:46:09,920 --> 00:46:15,120 Speaker 1: on it. Yeah, Look, the reality is the whole independent space, 763 00:46:15,239 --> 00:46:19,160 Speaker 1: the independent movement. At this point, it's been discovered and 764 00:46:19,440 --> 00:46:21,400 Speaker 1: you see it. If you're an r A you decided 765 00:46:21,440 --> 00:46:25,279 Speaker 1: to sell, there's twenty potential buyers that show up on 766 00:46:25,320 --> 00:46:28,600 Speaker 1: the other side. I mean, it's just a wonderful business 767 00:46:28,640 --> 00:46:34,000 Speaker 1: that's anwitized essential to our country. It's not going away. 768 00:46:34,120 --> 00:46:37,760 Speaker 1: Um So, so all roads are starting to lead towards 769 00:46:37,760 --> 00:46:41,560 Speaker 1: the r A space. And what that means is the 770 00:46:41,719 --> 00:46:45,600 Speaker 1: capital investment that's coming in, the attention that's being paid, 771 00:46:46,120 --> 00:46:50,240 Speaker 1: is you're seeing tremendous innovation across the board. So yes, 772 00:46:50,360 --> 00:46:57,000 Speaker 1: in technology, in reporting technology, in o CFO technology, in 773 00:46:57,120 --> 00:47:02,560 Speaker 1: O c I O technology, and compliance technology basically all 774 00:47:02,719 --> 00:47:06,080 Speaker 1: aspects of an advisory practice. And when you're in the 775 00:47:06,120 --> 00:47:09,759 Speaker 1: independent space, Barry and you don't have to worry about uh, 776 00:47:09,800 --> 00:47:14,279 Speaker 1: you know, having fifty years of legacy technology that you 777 00:47:14,320 --> 00:47:18,000 Speaker 1: can only incrementally move the needle with. But when we 778 00:47:18,080 --> 00:47:21,720 Speaker 1: launch an r A, we're building from scratch custom technology 779 00:47:21,760 --> 00:47:24,239 Speaker 1: to specifically fit the need of the way they want 780 00:47:24,280 --> 00:47:27,319 Speaker 1: to service the clients. That's a huge advantage for them. 781 00:47:27,800 --> 00:47:30,480 Speaker 1: On the product side, you know, whether it's you know, 782 00:47:30,800 --> 00:47:34,680 Speaker 1: partners now like I capital and the access to alternatives 783 00:47:34,680 --> 00:47:38,239 Speaker 1: that really started in the independent space, or halo on 784 00:47:38,320 --> 00:47:42,080 Speaker 1: the structured product front, or you know, what investment has 785 00:47:42,120 --> 00:47:45,080 Speaker 1: done to bring scale, you know, into the into the 786 00:47:45,160 --> 00:47:49,080 Speaker 1: tamp and reporting and financial planning space. So many of 787 00:47:49,120 --> 00:47:52,799 Speaker 1: those firms started on the independent side, and now you 788 00:47:52,880 --> 00:47:57,120 Speaker 1: have wirehouses and banks trying to leverage that technology that 789 00:47:57,239 --> 00:48:00,000 Speaker 1: started here, right. So the space has kind of turned 790 00:48:00,000 --> 00:48:03,080 Speaker 1: earned upside down and then you pour on top of it, 791 00:48:03,400 --> 00:48:05,279 Speaker 1: you know, kind of the gas on the fire, which 792 00:48:05,360 --> 00:48:11,480 Speaker 1: is tremendous capital investment. Uh. And the entrepreneurship. I mean, 793 00:48:11,840 --> 00:48:15,719 Speaker 1: one of our biggest advantages is we are entrepreneurs servicing 794 00:48:15,840 --> 00:48:19,600 Speaker 1: other entrepreneurs, right, so we're getting up every day and 795 00:48:19,640 --> 00:48:22,640 Speaker 1: thinking about innovation and how do we make the advisor's 796 00:48:22,640 --> 00:48:27,719 Speaker 1: life better. And the whole ecosystem that's evolved over the 797 00:48:27,800 --> 00:48:32,719 Speaker 1: last ten years. Right, it's driven by entrepreneurs who have 798 00:48:32,840 --> 00:48:36,440 Speaker 1: great access to technology and capital that are fundamentally changing 799 00:48:36,440 --> 00:48:40,120 Speaker 1: the way that what wealth managements being delivered in this country. 800 00:48:40,120 --> 00:48:41,960 Speaker 1: And I think, frankly, you know, it's just going to 801 00:48:42,040 --> 00:48:46,920 Speaker 1: continue to accelerate. Really interesting you mentioned scale, uh I. 802 00:48:47,239 --> 00:48:50,879 Speaker 1: It reminds me of the issue of market share. It's 803 00:48:50,880 --> 00:48:54,920 Speaker 1: been pointed out a handful of the largest r I 804 00:48:55,080 --> 00:48:59,600 Speaker 1: A s are hundred billion plus when the industry is 805 00:48:59,680 --> 00:49:04,280 Speaker 1: measure in tens of trillions of dollars, meaning even the 806 00:49:04,320 --> 00:49:08,520 Speaker 1: biggest firms barely have any sort of market share. Does 807 00:49:08,560 --> 00:49:12,840 Speaker 1: that mean anything? Is there any significance to how widely 808 00:49:12,920 --> 00:49:18,279 Speaker 1: diversified and distributed the industry itself is? Well, Look, I 809 00:49:18,320 --> 00:49:20,520 Speaker 1: do think that there will be brands that evolved on 810 00:49:20,600 --> 00:49:24,840 Speaker 1: the national level, regional level within the r A A 811 00:49:24,920 --> 00:49:29,479 Speaker 1: space that will have real brand value. In Dynasty hopes 812 00:49:29,520 --> 00:49:32,840 Speaker 1: to be again that intel sticker powering a number of 813 00:49:32,880 --> 00:49:36,640 Speaker 1: those national scaled winners and helping to provide a lot 814 00:49:36,680 --> 00:49:40,919 Speaker 1: of the scale and access that uh, that that supports them. 815 00:49:41,320 --> 00:49:43,719 Speaker 1: But the reality is when you look at, you know, 816 00:49:43,760 --> 00:49:47,200 Speaker 1: the economics of the wealth management business, A lot of 817 00:49:47,200 --> 00:49:50,240 Speaker 1: people talk about, you know, the margin and margin pressure 818 00:49:50,920 --> 00:49:53,080 Speaker 1: that's happened in the industry. But when you look at 819 00:49:53,360 --> 00:49:57,440 Speaker 1: the last ten years, uh, that has occurred, but but 820 00:49:57,680 --> 00:50:00,719 Speaker 1: in a different way than what most people describe it. 821 00:50:00,840 --> 00:50:03,640 Speaker 1: What I mean by that is, we looked at the 822 00:50:03,680 --> 00:50:07,640 Speaker 1: average and client on our platform is let's say about 823 00:50:07,640 --> 00:50:10,839 Speaker 1: five million dollars. The average client is being advised by 824 00:50:10,840 --> 00:50:14,480 Speaker 1: one of the advisors. Ten years ago, the r o 825 00:50:14,640 --> 00:50:17,520 Speaker 1: A on average on our platform for that five million 826 00:50:17,560 --> 00:50:23,600 Speaker 1: dollar client was around seventy eight basis points today, Uh, 827 00:50:23,640 --> 00:50:28,960 Speaker 1: it's seventy So you've had three or four basis points 828 00:50:29,000 --> 00:50:32,640 Speaker 1: of erosion in terms of margin pressure. But the big 829 00:50:32,719 --> 00:50:37,000 Speaker 1: change is the cost the service. Ten years ago, the 830 00:50:37,000 --> 00:50:41,720 Speaker 1: client expectation might have been very simplistic financial plan uh, 831 00:50:41,760 --> 00:50:45,959 Speaker 1: and it's really an asset management relationship. Today it's more 832 00:50:46,239 --> 00:50:50,680 Speaker 1: holistic wealth management. It's it's integrated financial planning. Uh. It's 833 00:50:50,680 --> 00:50:53,959 Speaker 1: looking at the liability side of the balance sheet alongside 834 00:50:53,960 --> 00:50:56,839 Speaker 1: of the asset side. Uh. You know, it's looking at 835 00:50:56,920 --> 00:51:01,719 Speaker 1: overall risk management. It's incorporation of alternative investments, you know, 836 00:51:01,800 --> 00:51:07,400 Speaker 1: alongside of traditional etcetera, etcetera. So the team investment, the 837 00:51:07,640 --> 00:51:12,640 Speaker 1: technology investment, you know, what it costs to service that 838 00:51:12,760 --> 00:51:17,360 Speaker 1: client has gone up. So the margin pressure actually is 839 00:51:17,440 --> 00:51:21,839 Speaker 1: coming faster on the cost side than it is on 840 00:51:21,880 --> 00:51:26,239 Speaker 1: the revenue side. And that's where scale matters. That's where 841 00:51:26,280 --> 00:51:34,080 Speaker 1: these large, multibillion dollar independent firms have higher profitability because 842 00:51:34,400 --> 00:51:38,320 Speaker 1: they're able to spread the cost infrastructure over more client. 843 00:51:38,480 --> 00:51:43,040 Speaker 1: That's why outsourcing to firms like Dynasty is accelerating because 844 00:51:43,080 --> 00:51:46,480 Speaker 1: you can get synthetic scale. And then the last part 845 00:51:46,560 --> 00:51:50,919 Speaker 1: of the competitive advantage is marketing and dollars that you're 846 00:51:51,000 --> 00:51:53,279 Speaker 1: able to spend on sales, whether it's adding a new 847 00:51:53,320 --> 00:51:56,359 Speaker 1: client or adding a new advisor. The larger and more 848 00:51:56,400 --> 00:51:59,279 Speaker 1: scale you have, the more free cash flow you have 849 00:51:59,440 --> 00:52:02,640 Speaker 1: to make those investment and that's why the biggest firms 850 00:52:02,640 --> 00:52:05,280 Speaker 1: are the ones that you tend to see growing the fastest. 851 00:52:05,360 --> 00:52:08,600 Speaker 1: Right now. So so let's talk about some of the 852 00:52:08,640 --> 00:52:13,400 Speaker 1: biggest firms. People have compared Dynasty to firms like High 853 00:52:13,400 --> 00:52:19,200 Speaker 1: Tower or LPL. Who are do you think of as 854 00:52:19,320 --> 00:52:23,399 Speaker 1: as your competitors, um and and what are the similarities 855 00:52:23,400 --> 00:52:28,239 Speaker 1: and differences between them? Sure? Look you know this. Uh, 856 00:52:28,239 --> 00:52:33,359 Speaker 1: it's lonely at the top sometimes. Uh. And the result is, 857 00:52:33,880 --> 00:52:35,759 Speaker 1: you know, the space tends to be pretty small. So 858 00:52:35,800 --> 00:52:38,359 Speaker 1: I know the CEO is the most all of these 859 00:52:38,400 --> 00:52:41,000 Speaker 1: firms in the space, and we get together from time 860 00:52:41,040 --> 00:52:44,160 Speaker 1: to time and we we share a laugh, whether it's 861 00:52:44,160 --> 00:52:48,080 Speaker 1: about a certain reporter or you know where the industry 862 00:52:48,160 --> 00:52:51,479 Speaker 1: is going. Uh. The reality is, you know, the people 863 00:52:51,520 --> 00:52:53,880 Speaker 1: at the tops of the organization, you know, from a 864 00:52:54,000 --> 00:52:57,080 Speaker 1: peer to peer practice management perspectives, spent some time together, 865 00:52:57,160 --> 00:52:59,960 Speaker 1: and in particular, Barry, I have a lot of respect 866 00:53:00,520 --> 00:53:04,640 Speaker 1: for the other entrepreneurs that have gone out there. Uh 867 00:53:04,680 --> 00:53:07,839 Speaker 1: and you know, bet on themselves and you know, trying 868 00:53:07,880 --> 00:53:12,560 Speaker 1: to execute a new model. Uh. In terms of competition, uh, 869 00:53:12,640 --> 00:53:14,960 Speaker 1: there's a lot. I'm only forty four years old. I 870 00:53:15,080 --> 00:53:18,400 Speaker 1: was thirty two when I decided to start the business. 871 00:53:18,400 --> 00:53:20,399 Speaker 1: I'm gonna be doing this for a while. And it's 872 00:53:20,440 --> 00:53:23,480 Speaker 1: a lot of fun for me to be a mentor to. Frankly, 873 00:53:23,480 --> 00:53:25,799 Speaker 1: a lot of these players coming in space. You know, 874 00:53:25,840 --> 00:53:27,959 Speaker 1: these are firms being started by people that are still 875 00:53:27,960 --> 00:53:30,279 Speaker 1: older than me. Even though I'm seen as one of 876 00:53:30,320 --> 00:53:35,799 Speaker 1: the original, you know, visionaries, and in the space, I'm 877 00:53:35,840 --> 00:53:38,640 Speaker 1: still only forty four. So it's nice for me to 878 00:53:38,920 --> 00:53:42,319 Speaker 1: be able to mentor so many people coming in. I 879 00:53:42,360 --> 00:53:48,960 Speaker 1: don't see anyone today as a scaled integrated platform, Uh, 880 00:53:49,320 --> 00:53:52,759 Speaker 1: competitor to the high end r a A. We invented that. 881 00:53:52,800 --> 00:53:56,360 Speaker 1: We created that space sixty billion, as I said, a 882 00:53:56,440 --> 00:53:59,600 Speaker 1: hundred billion here in the in the near term. Uh. 883 00:53:59,719 --> 00:54:04,399 Speaker 1: When not complacent, only the paranoid survive. Uh. So we're 884 00:54:04,400 --> 00:54:07,960 Speaker 1: constantly watching what others are doing. But in the space 885 00:54:08,000 --> 00:54:11,440 Speaker 1: where we sit today, I think we sit alone. Now. 886 00:54:11,880 --> 00:54:15,120 Speaker 1: You mentioned firms, Uh, you know some of these roll ups, 887 00:54:15,160 --> 00:54:17,200 Speaker 1: some of them have come in and out of the 888 00:54:17,239 --> 00:54:21,080 Speaker 1: platform business. But as I mentioned earlier, UM, I tell 889 00:54:21,200 --> 00:54:24,680 Speaker 1: entrepreneurs you've got to be laser focused. It's very difficult 890 00:54:24,719 --> 00:54:27,719 Speaker 1: to do one thing incredibly well. It's impossible to do 891 00:54:27,760 --> 00:54:29,880 Speaker 1: several things well. So if you want to be a 892 00:54:29,960 --> 00:54:32,879 Speaker 1: roll up in an acquire of businesses, do that. Don't 893 00:54:32,880 --> 00:54:36,160 Speaker 1: try to be a platform service company as well, right, 894 00:54:36,280 --> 00:54:39,520 Speaker 1: especially if you only have sub a hundred billions. I 895 00:54:39,520 --> 00:54:42,000 Speaker 1: mean there are players out there with with with half 896 00:54:42,000 --> 00:54:44,440 Speaker 1: a trillion that can't do it, that are trying to 897 00:54:44,480 --> 00:54:47,839 Speaker 1: build different types of models and there's still subscale. So 898 00:54:47,960 --> 00:54:52,120 Speaker 1: for us, we've been laser focused on just supporting advisors, 899 00:54:52,160 --> 00:54:55,000 Speaker 1: being a platform company and staying in in that in 900 00:54:55,080 --> 00:54:57,879 Speaker 1: that swim lane. Uh. And there's really no one else 901 00:54:57,960 --> 00:55:02,399 Speaker 1: that's doing that inertia if tisor is not leaving big competitor. Uh. 902 00:55:02,560 --> 00:55:05,440 Speaker 1: You mentioned LPL. There's a lot of independent broker dealers 903 00:55:05,440 --> 00:55:08,520 Speaker 1: that are trying to figure out how they reinvent themselves 904 00:55:08,560 --> 00:55:11,520 Speaker 1: as an advisory firm. How do they become an r 905 00:55:11,719 --> 00:55:16,960 Speaker 1: A custodian, how do they attract more advisor assets, how 906 00:55:16,960 --> 00:55:20,600 Speaker 1: do they build tamp capabilities? So a lot of if 907 00:55:20,640 --> 00:55:22,600 Speaker 1: you think about where you know, we're in twenty different 908 00:55:22,600 --> 00:55:25,759 Speaker 1: businesses that we just integrated into a platform. A lot 909 00:55:25,880 --> 00:55:31,000 Speaker 1: of our individual businesses may have competition, but we're still 910 00:55:31,040 --> 00:55:34,160 Speaker 1: the only fully integrated offering at the high end of 911 00:55:34,200 --> 00:55:36,360 Speaker 1: the model. And the last thing I think that I 912 00:55:36,360 --> 00:55:38,960 Speaker 1: would mention that they haven't mentioned yet that the competitive 913 00:55:38,960 --> 00:55:42,600 Speaker 1: advantage is our community. And I would say, look, you know, 914 00:55:42,640 --> 00:55:45,560 Speaker 1: winners want to surround themselves with other winners. Uh. There 915 00:55:45,600 --> 00:55:49,720 Speaker 1: really isn't a community where the average CEO and principle 916 00:55:50,600 --> 00:55:54,320 Speaker 1: is a billion dollar plus are a A Uh, they're geographical, 917 00:55:54,400 --> 00:55:56,600 Speaker 1: disperse all of the countries, they don't really compete with 918 00:55:56,600 --> 00:55:59,239 Speaker 1: each other where they can get together several times a 919 00:55:59,320 --> 00:56:02,400 Speaker 1: year at our event and share a peer peer on 920 00:56:02,520 --> 00:56:07,359 Speaker 1: what's working, best practices, what isn't working on various growth strategies, 921 00:56:07,360 --> 00:56:12,440 Speaker 1: on brand development, on staffing. Uh. So, you know, our community, 922 00:56:12,840 --> 00:56:16,399 Speaker 1: I think is a is a very powerful differentiator because 923 00:56:16,440 --> 00:56:19,760 Speaker 1: I think you're defined not just by who you service, 924 00:56:19,800 --> 00:56:23,000 Speaker 1: but also who you don't. And for Dynasty, you know, 925 00:56:23,040 --> 00:56:25,120 Speaker 1: thinking about our clients, we're not trying to be something 926 00:56:25,160 --> 00:56:28,960 Speaker 1: to everyone. We're trying to be everything to someone and 927 00:56:29,040 --> 00:56:32,560 Speaker 1: that's the someone that really plays behind the market that 928 00:56:32,640 --> 00:56:35,840 Speaker 1: wants a partner, is focused on building a great business, 929 00:56:36,160 --> 00:56:39,320 Speaker 1: not just a great practice, really wants to drive enterprise 930 00:56:39,400 --> 00:56:42,280 Speaker 1: value and wants to have a sustained business over time. 931 00:56:42,600 --> 00:56:47,080 Speaker 1: That's our core focused client. Huh sounds sounds quite intriguing. 932 00:56:47,719 --> 00:56:49,279 Speaker 1: I know we only have you for a couple of 933 00:56:49,280 --> 00:56:52,680 Speaker 1: more minutes, So let me jump to my favorite questions 934 00:56:52,719 --> 00:56:56,759 Speaker 1: that we ask all of our guests, starting with what's 935 00:56:56,840 --> 00:57:00,719 Speaker 1: keeping you entertained during this work from home period? Tell 936 00:57:00,800 --> 00:57:04,760 Speaker 1: us what your favorite Netflix or Amazon Prime shows are 937 00:57:04,840 --> 00:57:08,360 Speaker 1: or what podcasts you're listening to. Yeah, so in terms 938 00:57:08,400 --> 00:57:11,120 Speaker 1: of uh, the little bit of of time I have 939 00:57:11,400 --> 00:57:16,360 Speaker 1: away from away from work as far as shows and podcasts, Um, 940 00:57:16,400 --> 00:57:18,360 Speaker 1: you know, Barry, I've never been one to watch a 941 00:57:18,360 --> 00:57:21,320 Speaker 1: lot of television, to be honest with you, Um, I 942 00:57:21,360 --> 00:57:24,120 Speaker 1: do watch sports, uh you know, from from time to 943 00:57:24,160 --> 00:57:27,760 Speaker 1: time and and follow my favorite teams. But I do 944 00:57:27,840 --> 00:57:31,640 Speaker 1: listen to podcasts. I'll give you a nice compliment and 945 00:57:31,680 --> 00:57:36,160 Speaker 1: plug Masters of Business is definitely one of my one 946 00:57:36,160 --> 00:57:40,600 Speaker 1: of my favorite podcasts. I do listen to Jocko will 947 00:57:40,640 --> 00:57:45,040 Speaker 1: It's uh podcast. My wife and I are big supporters 948 00:57:45,200 --> 00:57:48,840 Speaker 1: of military. Jocko obviously is the former Navy skill. But 949 00:57:49,280 --> 00:57:52,440 Speaker 1: some of his uh you know, shows around leadership and 950 00:57:52,920 --> 00:57:57,240 Speaker 1: overcoming adversity. Uh. You know, I've really enjoyed those. I 951 00:57:57,280 --> 00:58:00,560 Speaker 1: am a fellow at the Aspen Institute in their Finance 952 00:58:00,600 --> 00:58:05,600 Speaker 1: Fellowship program. I really like, uh the Aspen Ideas to 953 00:58:05,640 --> 00:58:09,760 Speaker 1: Go podcast. Uh. You know, there are some quick hits 954 00:58:10,400 --> 00:58:17,439 Speaker 1: on various uh interesting ideas leadership, entrepreneurship, etcetera. Uh. And 955 00:58:17,800 --> 00:58:20,960 Speaker 1: you know Ted talks uh from time to time or 956 00:58:21,240 --> 00:58:23,600 Speaker 1: are things that I'll take in when I'm taking a 957 00:58:23,600 --> 00:58:26,240 Speaker 1: long walk, you know here in St. Pete. But I'm 958 00:58:26,280 --> 00:58:31,040 Speaker 1: more of a podcast person, honestly than somebody who is 959 00:58:31,400 --> 00:58:36,360 Speaker 1: watching Netflix or Amazon Prime. Gotcha. So let's talk about 960 00:58:36,440 --> 00:58:40,200 Speaker 1: some of your early mentors who helped to shape your career. 961 00:58:42,040 --> 00:58:45,000 Speaker 1: In terms of my most early mentor without questions, my 962 00:58:45,040 --> 00:58:48,080 Speaker 1: step grandfather who raised me. His name was Clarence Townsend. 963 00:58:49,080 --> 00:58:53,080 Speaker 1: Both of my daughters are named after him. My older daughter, 964 00:58:53,080 --> 00:58:55,960 Speaker 1: her name is Townsend, and our younger one is a Claire. 965 00:58:56,040 --> 00:58:58,800 Speaker 1: The Claire is from Clarence. As they say, we're named 966 00:58:58,800 --> 00:59:02,080 Speaker 1: after one of our angels. Uh. He taught me the 967 00:59:02,120 --> 00:59:06,640 Speaker 1: importance of doing what you say, integrity, being honest. He 968 00:59:06,680 --> 00:59:10,080 Speaker 1: never borrowed a dollar in his life, so disappointed around 969 00:59:10,080 --> 00:59:13,920 Speaker 1: not spending more than you can afford. A lot of 970 00:59:13,920 --> 00:59:18,400 Speaker 1: that obviously was very helpful to me, as I said, 971 00:59:18,400 --> 00:59:21,040 Speaker 1: when I was starting a business and remembering a lot 972 00:59:21,040 --> 00:59:24,760 Speaker 1: of those life lessons that I've learned from him. On 973 00:59:24,800 --> 00:59:27,960 Speaker 1: the entrepreneur side, one of my best friends is a 974 00:59:27,960 --> 00:59:31,840 Speaker 1: guy named Mike Rappoli. Uh. Your listeners will probably know 975 00:59:32,040 --> 00:59:35,160 Speaker 1: the name. Mike was one of the founders of Vitamin Water. Uh. 976 00:59:35,360 --> 00:59:39,760 Speaker 1: He helped build other brands like kind Bar and Pirate's Booty, 977 00:59:40,760 --> 00:59:42,920 Speaker 1: which he didn't found, and then he went on to 978 00:59:42,960 --> 00:59:47,240 Speaker 1: found now body Armor. Very few entrepreneurs have ever founded 979 00:59:47,280 --> 00:59:50,080 Speaker 1: a billion dollar brand from the ground up, even fewer 980 00:59:50,160 --> 00:59:53,560 Speaker 1: number have done it more than once, and Body Armor 981 00:59:53,680 --> 00:59:57,440 Speaker 1: certainly a multibillion dollar brand at this point, as was 982 00:59:57,520 --> 01:00:00,560 Speaker 1: Viamin Water. So early on when I was to launch 983 01:00:00,640 --> 01:00:04,720 Speaker 1: this business, Mike was a remarkable sounding board. He and 984 01:00:04,720 --> 01:00:08,280 Speaker 1: I actually named Dynasty together, which we thought about it. 985 01:00:08,360 --> 01:00:10,959 Speaker 1: We both sports guys, so we thought about it meaning 986 01:00:11,000 --> 01:00:16,920 Speaker 1: winning consistently over time. Multi Generational financial obviously describes the 987 01:00:16,960 --> 01:00:19,080 Speaker 1: industry and partners in terms of how we work with 988 01:00:19,080 --> 01:00:22,320 Speaker 1: our clients and our resource partners and relate to each 989 01:00:22,360 --> 01:00:24,920 Speaker 1: other internally. So if you were to look at Barry 990 01:00:25,320 --> 01:00:29,240 Speaker 1: the Dynasty logo, you will see some similarities to the 991 01:00:29,280 --> 01:00:32,640 Speaker 1: Vitamin Water logo. Uh. And that's because when you have 992 01:00:32,680 --> 01:00:36,040 Speaker 1: a brand building genius who's helping you early on, you 993 01:00:36,120 --> 01:00:38,560 Speaker 1: want to listen. So I would. I would say Mike 994 01:00:38,680 --> 01:00:42,320 Speaker 1: was was a great mentor to me early on and 995 01:00:42,560 --> 01:00:46,360 Speaker 1: starting Dynasty. So let's talk about books. Tell us what 996 01:00:46,520 --> 01:00:49,120 Speaker 1: some of your favorite reads are and what are you 997 01:00:49,160 --> 01:00:54,960 Speaker 1: reading right now? Well, I just read uh and this 998 01:00:55,040 --> 01:00:58,160 Speaker 1: is this is going to be a shameless plug for 999 01:00:58,200 --> 01:01:01,080 Speaker 1: someone who's a friend of both of us. I actually 1000 01:01:01,120 --> 01:01:06,000 Speaker 1: just had the opportunity to finish reading uh, Josh Brown's 1001 01:01:06,080 --> 01:01:09,480 Speaker 1: book on How I Invest My Money. Joshua, Josh and 1002 01:01:09,480 --> 01:01:12,520 Speaker 1: Ivan personal friends for for quite some time. And what 1003 01:01:12,640 --> 01:01:16,040 Speaker 1: you know, you have remarkable talent and partner there who 1004 01:01:16,120 --> 01:01:19,320 Speaker 1: thinks the world of of you. Um. And let me 1005 01:01:19,440 --> 01:01:21,680 Speaker 1: let me just jump let me just jump in here 1006 01:01:21,680 --> 01:01:25,000 Speaker 1: and say, I remember when the two of you, I 1007 01:01:25,000 --> 01:01:28,240 Speaker 1: want to say it was we're both named to the 1008 01:01:28,400 --> 01:01:32,280 Speaker 1: forty under forty list? Is am I getting the dates right? Yeah? 1009 01:01:32,280 --> 01:01:35,640 Speaker 1: He's much older than me, but that's right. Yes, I 1010 01:01:35,680 --> 01:01:38,840 Speaker 1: think you guys are about the same age we are. 1011 01:01:39,000 --> 01:01:41,040 Speaker 1: We are all kidding us side we are, and we're 1012 01:01:41,120 --> 01:01:45,080 Speaker 1: kindred spirits and he's the best. So he invited. Isn't 1013 01:01:45,120 --> 01:01:47,040 Speaker 1: that a great idea for a book, by the way, 1014 01:01:47,280 --> 01:01:49,720 Speaker 1: the to to speak to a bunch of people in 1015 01:01:49,840 --> 01:01:53,360 Speaker 1: finance and say, don't tell us what you say on TV, 1016 01:01:53,920 --> 01:01:56,320 Speaker 1: tell us how you invest your own money. I love 1017 01:01:56,400 --> 01:02:00,400 Speaker 1: that idea. I do too. When he sent it to me, 1018 01:02:00,920 --> 01:02:03,200 Speaker 1: what the first thing I said to him is this 1019 01:02:03,240 --> 01:02:05,440 Speaker 1: is brilliant and I'm shocked that no one else has 1020 01:02:05,480 --> 01:02:07,640 Speaker 1: thought about it. I said, did you do your research? 1021 01:02:07,720 --> 01:02:09,680 Speaker 1: Has anyone else done this? And he said, I'm telling 1022 01:02:09,720 --> 01:02:12,680 Speaker 1: you they haven't. And I get people reaching out to 1023 01:02:12,760 --> 01:02:14,880 Speaker 1: me all over the world. I mean, it's it's it's 1024 01:02:14,920 --> 01:02:17,760 Speaker 1: it's it's pretty special saying hey, I just read your 1025 01:02:17,840 --> 01:02:21,640 Speaker 1: chapter of of of How I Invest My Money? Uh. 1026 01:02:21,680 --> 01:02:24,120 Speaker 1: And I love how you said, you know how you 1027 01:02:24,120 --> 01:02:27,480 Speaker 1: think about the family capital or I have a fun bucket, 1028 01:02:27,640 --> 01:02:29,920 Speaker 1: which for me is houses and my horses. We have 1029 01:02:29,960 --> 01:02:33,120 Speaker 1: a horse racing stable. Uh. And people from all walks 1030 01:02:33,120 --> 01:02:35,560 Speaker 1: of life have reached out. So it's been great and 1031 01:02:35,560 --> 01:02:37,600 Speaker 1: I'm glad that that Josh invited me to be a 1032 01:02:37,640 --> 01:02:40,480 Speaker 1: part of it. The other book I'll Mention, which I 1033 01:02:40,520 --> 01:02:43,640 Speaker 1: just started to read, I'm a big proponent. I talked 1034 01:02:43,640 --> 01:02:47,200 Speaker 1: about mentorship, both being a mentor and being mentored by 1035 01:02:47,280 --> 01:02:50,520 Speaker 1: a committee of people. I've just started reading in Professional 1036 01:02:50,520 --> 01:02:54,160 Speaker 1: Development in Yourself and Your Team a book called Tribe 1037 01:02:54,160 --> 01:02:57,280 Speaker 1: of Mentors, which was written by a guy named Tim Ferris, 1038 01:02:57,320 --> 01:03:01,160 Speaker 1: And it's a book that get introduced to me through 1039 01:03:01,160 --> 01:03:05,560 Speaker 1: the ASP Institute. Uh and uh again it's early you 1040 01:03:05,560 --> 01:03:08,560 Speaker 1: ask what I'm reading right now, But I love the 1041 01:03:08,760 --> 01:03:12,760 Speaker 1: concept of group mentoring. What sort of advice would you 1042 01:03:12,800 --> 01:03:17,000 Speaker 1: give to a recent college grad who was interested in 1043 01:03:17,040 --> 01:03:21,280 Speaker 1: a career either as an advisor or in the professional 1044 01:03:21,440 --> 01:03:26,280 Speaker 1: finance services industry. Yeah, Barry, I love that question. First 1045 01:03:26,280 --> 01:03:30,840 Speaker 1: and foremost, I would say, do it. We need you. Uh. 1046 01:03:30,880 --> 01:03:34,920 Speaker 1: You know, the financial health and wellness of our country 1047 01:03:35,000 --> 01:03:38,480 Speaker 1: is not where it should be, whether it's on a 1048 01:03:38,560 --> 01:03:41,480 Speaker 1: national or state level, whether it's the fact that over 1049 01:03:41,520 --> 01:03:45,640 Speaker 1: sevent Americans can't put their hand on a thousand dollars 1050 01:03:45,640 --> 01:03:49,000 Speaker 1: in an emergency. Um. You know, given my background and 1051 01:03:49,000 --> 01:03:52,280 Speaker 1: how I grew up, uh, financial literacy is something that's 1052 01:03:52,280 --> 01:03:55,360 Speaker 1: near and dear to me. It's fundamentally changed the life 1053 01:03:55,440 --> 01:03:58,760 Speaker 1: that I've been able to live. So we need more 1054 01:03:58,840 --> 01:04:03,040 Speaker 1: people to come into the industry. Please do it. It's critical, Uh, 1055 01:04:03,080 --> 01:04:05,840 Speaker 1: you know, to to to our country. In terms of 1056 01:04:05,880 --> 01:04:10,680 Speaker 1: specific advice to someone starting out, Uh, it's it's it's 1057 01:04:10,720 --> 01:04:14,080 Speaker 1: not about what you learn, it's about what you learn 1058 01:04:15,080 --> 01:04:18,400 Speaker 1: in the first let's call it three years. So finding 1059 01:04:18,560 --> 01:04:23,000 Speaker 1: a great mentor finding an organization, finding a team that 1060 01:04:23,120 --> 01:04:26,840 Speaker 1: cares about your development will push you, will let you fail, 1061 01:04:26,880 --> 01:04:30,040 Speaker 1: will let you learn from those mistakes. Uh. If you 1062 01:04:30,080 --> 01:04:33,720 Speaker 1: can find that environment and you're gonna get paid five 1063 01:04:33,760 --> 01:04:36,960 Speaker 1: to ten tho dollars less uh than an environment that 1064 01:04:37,000 --> 01:04:39,400 Speaker 1: you're not going to have that take the lower pay. 1065 01:04:40,200 --> 01:04:43,479 Speaker 1: It's all about you know, what you learn the tuition. Uh, 1066 01:04:43,520 --> 01:04:45,960 Speaker 1: you know, think about it that way early on, if 1067 01:04:45,960 --> 01:04:48,920 Speaker 1: it's a lower price job, and put yourself in that 1068 01:04:49,080 --> 01:04:52,280 Speaker 1: environment because it will pay massive dividends for you over 1069 01:04:52,320 --> 01:04:56,600 Speaker 1: the course of your career. And our final question, what 1070 01:04:56,680 --> 01:04:59,880 Speaker 1: do you know about the world of financial services and 1071 01:05:00,120 --> 01:05:06,360 Speaker 1: vesting advising today that you wish you knew years ago 1072 01:05:06,400 --> 01:05:09,800 Speaker 1: when you were first getting started. Yeah, well that's a 1073 01:05:09,840 --> 01:05:12,080 Speaker 1: good one, because again I'm forty four now, so you 1074 01:05:12,160 --> 01:05:14,840 Speaker 1: can subtract off twenty five. That was a nineteen year 1075 01:05:14,880 --> 01:05:18,680 Speaker 1: old kid. But look at what I like to tell 1076 01:05:18,720 --> 01:05:21,520 Speaker 1: a lot of young people, and certainly would would tell 1077 01:05:21,560 --> 01:05:26,440 Speaker 1: my nineteen year old self, is to have the discipline 1078 01:05:27,040 --> 01:05:31,200 Speaker 1: to pay yourself first from an investment perspective. And as 1079 01:05:31,240 --> 01:05:34,440 Speaker 1: we all know, it's not always about getting right whatever 1080 01:05:34,480 --> 01:05:38,400 Speaker 1: that means. Uh, you know, the the asset allocation because 1081 01:05:38,400 --> 01:05:41,680 Speaker 1: that will change over time, or security selection, et cetera. 1082 01:05:41,760 --> 01:05:46,080 Speaker 1: It's about actually being discipplinted to save and whether you're 1083 01:05:46,120 --> 01:05:49,640 Speaker 1: saving you know, five early on. Uh. And even if 1084 01:05:49,680 --> 01:05:52,320 Speaker 1: that number appears to you know, I hear a lot 1085 01:05:52,360 --> 01:05:55,520 Speaker 1: of people saying I can only save fifty dollars a month, 1086 01:05:56,040 --> 01:05:58,680 Speaker 1: Well that's great, that's a wonderful place to start. Save 1087 01:05:58,760 --> 01:06:01,800 Speaker 1: the fifty dollars, start to invested and let the miracle 1088 01:06:01,880 --> 01:06:05,720 Speaker 1: of compound interest start to work for you as early 1089 01:06:05,800 --> 01:06:09,440 Speaker 1: as possible in your life. Uh. And I love getting 1090 01:06:09,480 --> 01:06:13,240 Speaker 1: that message out to young investors, just to get them 1091 01:06:13,320 --> 01:06:17,040 Speaker 1: started and being disciplined. We all have a lot of priorities, 1092 01:06:17,040 --> 01:06:19,880 Speaker 1: but if we can say, look five percent early on 1093 01:06:20,120 --> 01:06:24,520 Speaker 1: of our check without exception, regardless of what seems to 1094 01:06:24,560 --> 01:06:26,720 Speaker 1: be you know a big priority in our life. We're 1095 01:06:26,720 --> 01:06:30,080 Speaker 1: gonna pay ourselves first and start investing it. Get a 1096 01:06:30,120 --> 01:06:33,880 Speaker 1: simple financial plan in place. You look back, you know, 1097 01:06:33,920 --> 01:06:36,560 Speaker 1: to your question twenty five years later, you'll be very 1098 01:06:36,600 --> 01:06:40,160 Speaker 1: glad that you did it. Great stuff. We've been speaking 1099 01:06:40,160 --> 01:06:43,800 Speaker 1: with Sheryl Penny. He is the founder and CEO of 1100 01:06:43,920 --> 01:06:47,960 Speaker 1: Dynasty Financial Partners. If you enjoy this conversation, we'll be 1101 01:06:48,000 --> 01:06:50,760 Speaker 1: sure and check out any of the previous four hundred 1102 01:06:51,080 --> 01:06:54,600 Speaker 1: such interviews we've conducted over the past seven years. You 1103 01:06:54,640 --> 01:06:58,800 Speaker 1: can find that at iTunes, Spotify, wherever you feed your 1104 01:06:58,800 --> 01:07:03,240 Speaker 1: podcast fixed. We love your comments, feedback and suggestions right 1105 01:07:03,320 --> 01:07:07,600 Speaker 1: to us at m IB podcast at Bloomberg dot net. 1106 01:07:08,160 --> 01:07:11,800 Speaker 1: Sign up for my daily reads at rid Halts dot com. 1107 01:07:11,920 --> 01:07:15,960 Speaker 1: Check out my weekly column on Bloomberg dot com slash Opinion. 1108 01:07:16,360 --> 01:07:19,280 Speaker 1: Follow me on Twitter at Rid Halts. I would be 1109 01:07:19,360 --> 01:07:22,080 Speaker 1: remiss if I did not thank the crack staff that 1110 01:07:22,280 --> 01:07:26,840 Speaker 1: helps put these conversations together each week. Reggie Brazil is 1111 01:07:26,920 --> 01:07:31,920 Speaker 1: my audio engineer, Michael Boyle is my producer atka. Val 1112 01:07:31,960 --> 01:07:35,000 Speaker 1: Brand is our project manager. Michael Batnick is my head 1113 01:07:35,000 --> 01:07:39,360 Speaker 1: of research. I'm Barry Ridholts. You've been listening to Master's 1114 01:07:39,400 --> 01:07:43,840 Speaker 1: in Business on Bloomberg Radio. You're listening to Master's in 1115 01:07:43,920 --> 01:07:46,840 Speaker 1: Business with Barry Ridholts on Bloomberg Radio.