1 00:00:02,320 --> 00:00:05,120 Speaker 1: Hello, I'm Michael barn and I'm Scott Sasnik. On this 2 00:00:05,160 --> 00:00:07,720 Speaker 1: weekly podcast, we explore the big money issues in the 3 00:00:07,720 --> 00:00:09,520 Speaker 1: world of sports and talk to some of the biggest 4 00:00:09,520 --> 00:00:12,360 Speaker 1: players in the industry. On this week's show, Scott and 5 00:00:12,400 --> 00:00:16,200 Speaker 1: Evan speak with John Mugar, founder and CEO of the 6 00:00:16,200 --> 00:00:19,320 Speaker 1: Basketball Tournament. But first let's look at the top stories 7 00:00:19,320 --> 00:00:21,960 Speaker 1: of the week. Joining us is Bloomberg Business of Sports 8 00:00:22,000 --> 00:00:27,000 Speaker 1: reporter Evan Novie Williams And let's start. Hey, Mike Trout, 9 00:00:27,320 --> 00:00:31,440 Speaker 1: you've got to participate more. We want more participation. What 10 00:00:31,600 --> 00:00:34,800 Speaker 1: is this all about? And why is MLB kind of 11 00:00:34,880 --> 00:00:37,280 Speaker 1: upset with the leading into the All Star breakbar there 12 00:00:37,400 --> 00:00:39,280 Speaker 1: was this I don't know why, but there were a 13 00:00:39,320 --> 00:00:41,839 Speaker 1: lot of stories written about why isn't why isn't Mike 14 00:00:41,840 --> 00:00:44,520 Speaker 1: Trout more popular? That there seemed to be some great 15 00:00:44,560 --> 00:00:49,159 Speaker 1: consternation about why isn't Mike Trout getting more attention? So 16 00:00:49,200 --> 00:00:51,519 Speaker 1: I guess the commissioner, Rob Manford was asked that at 17 00:00:51,520 --> 00:00:53,680 Speaker 1: the All Star Game and that Mike doesn't want it. 18 00:00:53,920 --> 00:00:56,480 Speaker 1: He doesn't participate in this sort of stuff. He's decided 19 00:00:56,520 --> 00:00:59,560 Speaker 1: in his free time he wants free time. So if 20 00:00:59,640 --> 00:01:03,000 Speaker 1: Mike wants to be more popular, wants to be pushed. 21 00:01:03,320 --> 00:01:06,200 Speaker 1: He has to be a willing participant. And then after 22 00:01:06,240 --> 00:01:07,880 Speaker 1: seeing him miked up, and I know this is gonna 23 00:01:07,880 --> 00:01:09,720 Speaker 1: be subjective, Eman, and you can you can know yell 24 00:01:09,760 --> 00:01:11,840 Speaker 1: at me if you want to. After listening to him 25 00:01:11,880 --> 00:01:14,679 Speaker 1: miked up during during the outfield, during one of the 26 00:01:14,800 --> 00:01:17,399 Speaker 1: one of the innings, I can see why he is 27 00:01:17,440 --> 00:01:19,679 Speaker 1: not one of the more popular guys. I thought it 28 00:01:19,720 --> 00:01:22,120 Speaker 1: was of the players who were miked up, I thought 29 00:01:22,120 --> 00:01:25,360 Speaker 1: it was the most boring segment. I didn't see the segment, 30 00:01:25,400 --> 00:01:27,319 Speaker 1: so I can't comment on who's the dude from the Rockies, 31 00:01:27,360 --> 00:01:30,319 Speaker 1: who's the dude from Charlie Charlie. But he he was 32 00:01:30,440 --> 00:01:35,880 Speaker 1: miked up. He was great personality fun like Mike Trout 33 00:01:35,920 --> 00:01:40,080 Speaker 1: was limited to Yeah, you know, he's a pretty big guy. There, 34 00:01:40,080 --> 00:01:41,480 Speaker 1: a great guy, A great team may really like to 35 00:01:41,480 --> 00:01:43,800 Speaker 1: watch him play. Sure, but there's there's two things going 36 00:01:43,840 --> 00:01:46,959 Speaker 1: on here right there. There's probably whether or not Mike 37 00:01:47,040 --> 00:01:48,760 Speaker 1: wants to be a star, and whether or not baseball 38 00:01:48,760 --> 00:01:51,400 Speaker 1: can do more to make him that way, or be 39 00:01:52,120 --> 00:01:56,760 Speaker 1: how much an athlete's pure talent should make him well 40 00:01:56,840 --> 00:02:01,120 Speaker 1: known within a country that counts baseball as it's national pastime, right, 41 00:02:01,160 --> 00:02:04,320 Speaker 1: I mean there's I saw the Q Scores, which is 42 00:02:04,360 --> 00:02:08,400 Speaker 1: a company that measures someone's popularity across the country. Mike Trout. 43 00:02:08,520 --> 00:02:11,240 Speaker 1: The NBA player closest to Mike Trout is Kenneth Freed. 44 00:02:12,520 --> 00:02:15,560 Speaker 1: That is the animal. That is where Mike Trout the 45 00:02:15,600 --> 00:02:18,720 Speaker 1: best baseball player, the best baseball player for for five 46 00:02:18,840 --> 00:02:26,320 Speaker 1: or six years? Where is Leonard? Where's Leonard? And than yes, 47 00:02:26,360 --> 00:02:27,800 Speaker 1: I would think he is. I don't know. I know. 48 00:02:28,040 --> 00:02:30,000 Speaker 1: I can tell you this. The team needs to win 49 00:02:30,360 --> 00:02:32,680 Speaker 1: first and foremost. Your team needs to win their a 50 00:02:32,720 --> 00:02:37,160 Speaker 1: game over a ballpark is five hundred fourteen games out 51 00:02:37,160 --> 00:02:40,959 Speaker 1: of first place behind Houston. That that matters to you 52 00:02:40,960 --> 00:02:44,040 Speaker 1: would think that interest or not the fact that he is, 53 00:02:45,720 --> 00:02:47,880 Speaker 1: They don't. That's the plaint. Think they know him like 54 00:02:47,880 --> 00:02:50,320 Speaker 1: they know Kenneth Free. I wouldn't put him in a 55 00:02:50,320 --> 00:02:51,760 Speaker 1: commercial because to be one of those things and I 56 00:02:51,760 --> 00:02:53,080 Speaker 1: hate this, you know what they have to say in 57 00:02:53,120 --> 00:02:56,120 Speaker 1: a commercial or something, thanks Mike Trout, Like they'd have 58 00:02:56,200 --> 00:02:59,400 Speaker 1: to do that because I don't know. I'm a fantasy 59 00:02:59,400 --> 00:03:02,640 Speaker 1: baseball player, so I can't really fathom why people would 60 00:03:02,639 --> 00:03:06,520 Speaker 1: not know Mike Trout. But that's another story altogether, and 61 00:03:06,639 --> 00:03:10,320 Speaker 1: let's talk to another slugger, Bryce Harper. Well, he kind 62 00:03:10,320 --> 00:03:13,760 Speaker 1: of had a sloppy season so far, but from a 63 00:03:13,800 --> 00:03:18,440 Speaker 1: batting average perspective, but he shifted its unfair changed the 64 00:03:18,440 --> 00:03:20,240 Speaker 1: whole game. Because Bryce doesn't like it. He's still gonna 65 00:03:20,240 --> 00:03:22,240 Speaker 1: get four hundred million dollars as a free agent, but 66 00:03:22,320 --> 00:03:24,919 Speaker 1: he tore it up in the home run Derby gave 67 00:03:25,000 --> 00:03:27,400 Speaker 1: the national fans something to cheer about, and he gave 68 00:03:27,440 --> 00:03:31,480 Speaker 1: the National fans something else. And I'm sure the Nationals 69 00:03:31,600 --> 00:03:34,720 Speaker 1: front office is like, yeah, thanks, Bryce, we appreciate what 70 00:03:34,760 --> 00:03:37,160 Speaker 1: you did. I like the Nationals taking a bit of 71 00:03:37,200 --> 00:03:40,640 Speaker 1: a promotional having some fun with this where they took 72 00:03:40,640 --> 00:03:44,520 Speaker 1: a dollar off the price of lower tickets for each 73 00:03:44,520 --> 00:03:46,240 Speaker 1: and every home run he hit what he told about, 74 00:03:47,480 --> 00:03:49,240 Speaker 1: So it's just so, and it's up to a dollar, 75 00:03:49,280 --> 00:03:50,760 Speaker 1: so it just so happens. They have like forty six 76 00:03:50,800 --> 00:03:54,160 Speaker 1: dollar lower Bowl seats, so you can get one dollar 77 00:03:54,240 --> 00:03:57,680 Speaker 1: tickets now, Thank you, Bryce Harper. Great idea by the Nationals. 78 00:03:57,960 --> 00:04:00,440 Speaker 1: We're talking about it. I'm sure the fans are talking 79 00:04:00,440 --> 00:04:02,120 Speaker 1: about it. And it was one one heck of a 80 00:04:02,160 --> 00:04:04,400 Speaker 1: show even though there was very little quote unquote star 81 00:04:04,480 --> 00:04:06,440 Speaker 1: power in that home under. Yeah, we've talked on the 82 00:04:06,480 --> 00:04:08,680 Speaker 1: show about things that baseball can do to appeal to 83 00:04:08,960 --> 00:04:11,880 Speaker 1: a younger or a different or bigger audience. UH certainly 84 00:04:11,880 --> 00:04:13,920 Speaker 1: feels as though the home run derby has been a win. 85 00:04:14,280 --> 00:04:16,880 Speaker 1: The ratings might not show it this year again not 86 00:04:16,880 --> 00:04:19,720 Speaker 1: not too many huge names in it, but for people 87 00:04:19,720 --> 00:04:22,080 Speaker 1: who did watch it, it did seem as though this 88 00:04:22,200 --> 00:04:26,279 Speaker 1: new format has been a big success for what is 89 00:04:26,440 --> 00:04:29,000 Speaker 1: you know, what is one of the baseball's biggest non 90 00:04:29,200 --> 00:04:31,839 Speaker 1: baseball game property. Did you watch it? I know Medina 91 00:04:31,839 --> 00:04:33,200 Speaker 1: wants to move on, but I gotta get to it. 92 00:04:33,240 --> 00:04:35,200 Speaker 1: Did you you you saw the home run derby? I 93 00:04:35,279 --> 00:04:38,919 Speaker 1: thought the guy throwing to Harper was like some strength coach. 94 00:04:39,160 --> 00:04:41,440 Speaker 1: Often that will be because did you see Harper's father? 95 00:04:41,960 --> 00:04:44,560 Speaker 1: The dude looks like Gabe Kapler. He could get in 96 00:04:44,600 --> 00:04:47,560 Speaker 1: the box today and hit thirty five home runs. I 97 00:04:47,600 --> 00:04:50,000 Speaker 1: thought it was just maybe his brother. He looked strong, 98 00:04:50,160 --> 00:04:54,279 Speaker 1: he looked jacked, Gabe Kapler like that reference that was 99 00:04:54,320 --> 00:04:58,000 Speaker 1: like the that's my I think he's got a higher 100 00:04:58,080 --> 00:05:01,279 Speaker 1: Q score than Mike Traffic. By the way, congratulations American 101 00:05:01,360 --> 00:05:04,720 Speaker 1: League for winning the All Star Game over the National League. 102 00:05:04,720 --> 00:05:08,320 Speaker 1: And ten innings. Good for them. And now let's talk 103 00:05:08,360 --> 00:05:12,400 Speaker 1: about Oh my goodness, the National Football League. They're losing 104 00:05:12,480 --> 00:05:17,880 Speaker 1: money all the ratings. That no, because according to the 105 00:05:17,920 --> 00:05:22,200 Speaker 1: Green Bay Packers, they are cleaning up. Once a year, 106 00:05:22,240 --> 00:05:25,760 Speaker 1: I step into deja I was gonna say. Epin has 107 00:05:25,800 --> 00:05:29,880 Speaker 1: a template for this story. Every year the Packers release 108 00:05:29,920 --> 00:05:31,880 Speaker 1: their earnings, you get on a phone call with with 109 00:05:32,080 --> 00:05:35,000 Speaker 1: Mark Murphy, who's their president. Um, and every year it's 110 00:05:35,040 --> 00:05:38,320 Speaker 1: the same thing. Revenue is up for every year for 111 00:05:38,320 --> 00:05:41,000 Speaker 1: the Packers since two thousand and three, on the back 112 00:05:41,040 --> 00:05:44,400 Speaker 1: of escalators within their TV contracts and some new deals 113 00:05:44,560 --> 00:05:48,279 Speaker 1: for Thursday Night. Uh, shared revenue is up. It's the 114 00:05:48,360 --> 00:05:52,080 Speaker 1: league distributes eight point one billion dollars teams right now. 115 00:05:52,120 --> 00:05:55,000 Speaker 1: This was exempted the relocation money. This is without the 116 00:05:55,000 --> 00:05:59,839 Speaker 1: relocation money they put them into. You have two teams playing. Yeah, 117 00:05:59,880 --> 00:06:02,000 Speaker 1: so is gonna work out to about seven million dollars 118 00:06:02,000 --> 00:06:06,000 Speaker 1: per NFL. Thank you very much for nothing. Um, it's amazing. 119 00:06:06,000 --> 00:06:09,400 Speaker 1: And yeah, there's been a lot going on in football 120 00:06:09,440 --> 00:06:11,520 Speaker 1: in the last year, a lot off the field. We 121 00:06:11,600 --> 00:06:13,680 Speaker 1: had a sponsor in Papa John who was blaming the 122 00:06:13,720 --> 00:06:17,040 Speaker 1: league for for decreased sales TV ratings are down, the 123 00:06:17,680 --> 00:06:22,280 Speaker 1: player protest during the anthem. Have you know exactly Trump's criticism. 124 00:06:22,480 --> 00:06:25,000 Speaker 1: All of that to say that in a coast across 125 00:06:25,000 --> 00:06:29,040 Speaker 1: two thousand sev NFL revenues went up a pretty good margin. Hey, 126 00:06:29,080 --> 00:06:30,720 Speaker 1: you know what, I think I get the rest of 127 00:06:30,760 --> 00:06:38,000 Speaker 1: the day off, because how can we say, Scott and 128 00:06:38,000 --> 00:06:40,200 Speaker 1: Evans going to take it from here? We'll miss your bar. 129 00:06:40,320 --> 00:06:42,599 Speaker 1: But I think we can handle it right even. Let's 130 00:06:42,640 --> 00:06:45,640 Speaker 1: get into our interview with John Mugar. He's the founder 131 00:06:45,680 --> 00:06:48,520 Speaker 1: and CEO of the Basketball Tournament, the two million dollar 132 00:06:48,560 --> 00:06:51,200 Speaker 1: winner take all event that takes place in the summer. 133 00:06:51,400 --> 00:06:53,800 Speaker 1: He is also a producer and writer. John, thanks so 134 00:06:53,880 --> 00:06:57,200 Speaker 1: much for joining us. Thanks for having me. The Basketball Tournament. 135 00:06:57,200 --> 00:06:59,680 Speaker 1: It's a it's a bold name. For fans out there 136 00:06:59,680 --> 00:07:02,159 Speaker 1: who fully know the property, give us a sense of 137 00:07:02,160 --> 00:07:06,280 Speaker 1: what the Basketball Tournament is. It's an annual, single elimination, 138 00:07:06,440 --> 00:07:09,960 Speaker 1: winner take all tournament in the summer for two million dollars. 139 00:07:10,080 --> 00:07:12,720 Speaker 1: So we're headed into our fifth year now, we have 140 00:07:12,800 --> 00:07:16,600 Speaker 1: twenty two games on espn UM and so it's open 141 00:07:16,640 --> 00:07:18,360 Speaker 1: to anyone who wants to put a team in. And 142 00:07:18,400 --> 00:07:20,960 Speaker 1: that was really the premise behind it. It's like f 143 00:07:21,080 --> 00:07:24,600 Speaker 1: A Cup, except for basketball. I gotta disagree with the 144 00:07:24,640 --> 00:07:32,360 Speaker 1: basketball's a bold name, the basketball tournament, the Ohio State University. John. 145 00:07:32,400 --> 00:07:34,600 Speaker 1: I mean, let's look at this from a business perspective. 146 00:07:34,640 --> 00:07:37,080 Speaker 1: How much time did you spend on what should we 147 00:07:37,160 --> 00:07:41,880 Speaker 1: name this thing? Six weeks? I have a pretty pretty well, 148 00:07:41,960 --> 00:07:46,960 Speaker 1: pretty well documented in in past email conversations with um. 149 00:07:47,240 --> 00:07:49,840 Speaker 1: The person that I spent the most time conceiving of 150 00:07:49,920 --> 00:07:52,760 Speaker 1: this with my friends in seventh grade, Dan Freel. But 151 00:07:52,840 --> 00:07:55,480 Speaker 1: we went back and forth, and the premise here is 152 00:07:55,520 --> 00:07:56,760 Speaker 1: do you want to call it what it is and 153 00:07:56,840 --> 00:07:59,480 Speaker 1: save the marketing dollars to educate people on a new 154 00:07:59,560 --> 00:08:02,880 Speaker 1: name like Dazzle or something like that, or do you 155 00:08:02,920 --> 00:08:05,520 Speaker 1: just you know, it was a pretty simple decision. We 156 00:08:05,600 --> 00:08:07,280 Speaker 1: just had to call it what it was. Did that 157 00:08:07,320 --> 00:08:10,560 Speaker 1: include a trademark search, etcetera? People forget about this stuff. 158 00:08:10,600 --> 00:08:12,080 Speaker 1: When you're starting a business, you have to do all 159 00:08:12,080 --> 00:08:16,280 Speaker 1: these things. Yeah, we should do that was if you 160 00:08:16,320 --> 00:08:18,840 Speaker 1: haven't heard from anybody, I think you're okay. Was Throwback 161 00:08:18,920 --> 00:08:22,760 Speaker 1: Thursday a thing? When you when you made this question? 162 00:08:23,080 --> 00:08:26,080 Speaker 1: That's the competition, right? I love that? So it was 163 00:08:26,160 --> 00:08:30,000 Speaker 1: not the thing, And I'm on record prior to Throwback Thursdays, 164 00:08:30,000 --> 00:08:32,280 Speaker 1: getting in before it became a thing. And I looked 165 00:08:32,280 --> 00:08:35,079 Speaker 1: at the origin of Throwback Thursday recently and I think 166 00:08:35,200 --> 00:08:37,439 Speaker 1: Kim Kardashian was the one who really blew it out. 167 00:08:37,480 --> 00:08:40,000 Speaker 1: And that was six months after I was on a 168 00:08:40,080 --> 00:08:43,520 Speaker 1: O well privately talking about it. Gosh, she owes you royalties. 169 00:08:43,559 --> 00:08:48,400 Speaker 1: I think we're both Armenians, so I'm going to give 170 00:08:48,400 --> 00:08:51,400 Speaker 1: her a pass. I think the Kardashian boyfriends could have 171 00:08:51,400 --> 00:08:55,040 Speaker 1: a really good team. I know, I know that was 172 00:08:55,240 --> 00:08:58,080 Speaker 1: that's been a thought too. I think they'd be pretty good. 173 00:08:58,240 --> 00:09:00,360 Speaker 1: It's actually a good transition to tell us how good 174 00:09:00,640 --> 00:09:04,480 Speaker 1: the teams are. You're you're midway through this tournament. The 175 00:09:04,480 --> 00:09:06,800 Speaker 1: prize money two million dollars that goes just to the 176 00:09:06,840 --> 00:09:10,640 Speaker 1: winner certainly a good enough incentive to lure some of 177 00:09:10,679 --> 00:09:12,440 Speaker 1: the best in the world. How how good are the 178 00:09:12,440 --> 00:09:16,120 Speaker 1: teams in the basketball tournament? Yeah? I mean, initially, I'm 179 00:09:16,160 --> 00:09:18,240 Speaker 1: a Division three basketball player. I went to Toughs and 180 00:09:18,360 --> 00:09:20,920 Speaker 1: I thought my friends and now would be able to compete. Um, 181 00:09:21,120 --> 00:09:23,920 Speaker 1: we lose by a hundred and thirty easy we had 182 00:09:24,040 --> 00:09:27,000 Speaker 1: last year, and last year's tournament we had sixteen players 183 00:09:27,040 --> 00:09:29,720 Speaker 1: go on from TBT to sign deals with NBA teams. 184 00:09:30,440 --> 00:09:33,720 Speaker 1: We have over sixty players this year with NBA experience. 185 00:09:33,920 --> 00:09:36,360 Speaker 1: I think about four hundred five hundred of our players 186 00:09:36,360 --> 00:09:40,280 Speaker 1: are current overseas professionals, so that the caliber play is 187 00:09:40,600 --> 00:09:43,360 Speaker 1: unbelievably high, and it's a caliber I didn't even know 188 00:09:43,400 --> 00:09:47,240 Speaker 1: existed outside the NBA. We've talked about this before. I've 189 00:09:47,320 --> 00:09:49,520 Speaker 1: kind of always wondered, if I know your goal is 190 00:09:49,559 --> 00:09:51,720 Speaker 1: to make the prize a little bigger, that if the 191 00:09:51,720 --> 00:09:54,040 Speaker 1: prize gets big enough that that there is enough incentive 192 00:09:54,120 --> 00:09:56,880 Speaker 1: for you know, five NBA All Stars to do and 193 00:09:57,240 --> 00:09:59,839 Speaker 1: if their contracts allow, etcetera. But I know that you 194 00:10:00,040 --> 00:10:02,559 Speaker 1: think that, I mean, these are teams. Also that these 195 00:10:02,840 --> 00:10:05,600 Speaker 1: they practiced during the year. Are you at the point 196 00:10:05,600 --> 00:10:07,400 Speaker 1: now where just a team of All Stars might not 197 00:10:07,520 --> 00:10:11,840 Speaker 1: do as well as people might think they would. Well, No, 198 00:10:12,280 --> 00:10:16,520 Speaker 1: a team of All Stars has just traditionally not performed 199 00:10:16,600 --> 00:10:18,120 Speaker 1: very well on the event. I mean it to your 200 00:10:18,120 --> 00:10:21,720 Speaker 1: point though, Like that you said, you know that the 201 00:10:21,720 --> 00:10:24,280 Speaker 1: original idea is to have the prize a little more, 202 00:10:24,440 --> 00:10:27,160 Speaker 1: But the original idea was actually a fifty million dollar prize, 203 00:10:27,600 --> 00:10:30,200 Speaker 1: and um, like last year in Baltimore, we had Carmelo 204 00:10:30,200 --> 00:10:32,160 Speaker 1: and Anthony at the game, so he kind of was 205 00:10:32,200 --> 00:10:35,000 Speaker 1: instrumental in us going to Baltimore, and I think he 206 00:10:35,160 --> 00:10:39,480 Speaker 1: never wins. So there's one entrance we know that was 207 00:10:39,480 --> 00:10:42,680 Speaker 1: from my New York listeners. I'm sorry. I sat down 208 00:10:42,679 --> 00:10:44,760 Speaker 1: with him during the game. I said, you know, just 209 00:10:44,800 --> 00:10:46,640 Speaker 1: so you know, I'm gonna try to raise this a 210 00:10:46,679 --> 00:10:48,240 Speaker 1: ten million some day and he looked at me, He's like, 211 00:10:48,480 --> 00:10:50,560 Speaker 1: I'll play for that. So I don't think I'll have 212 00:10:50,600 --> 00:10:52,600 Speaker 1: to go as high as fifty to get Carmelo and 213 00:10:52,720 --> 00:10:55,560 Speaker 1: his friends in there. We are chatting with Don Mugar, 214 00:10:55,640 --> 00:10:58,960 Speaker 1: he's the founder of the Basketball Tournament and John let 215 00:10:59,040 --> 00:11:01,199 Speaker 1: me let me tell you here about my uh my 216 00:11:02,320 --> 00:11:06,240 Speaker 1: looking into how you did this and the pitfalls. I 217 00:11:06,280 --> 00:11:08,200 Speaker 1: just had to look at your Twitter feed because it 218 00:11:08,240 --> 00:11:10,880 Speaker 1: wasn't long ago you put this out and you have quotes. 219 00:11:10,880 --> 00:11:12,600 Speaker 1: You don't say who it was, but you just put 220 00:11:12,600 --> 00:11:14,880 Speaker 1: a quote out there. With all due respect, at the 221 00:11:14,960 --> 00:11:17,040 Speaker 1: end of the day, it's just another tournament. You can 222 00:11:17,040 --> 00:11:19,640 Speaker 1: add all the bells and whistles you like, the parenthes, 223 00:11:19,679 --> 00:11:22,199 Speaker 1: even large cast prize, but it's still a bunch of guys, 224 00:11:22,280 --> 00:11:25,320 Speaker 1: some former college and one former two pros competing. How 225 00:11:25,440 --> 00:11:28,320 Speaker 1: is this unique? That was some sneaker executive and I'd 226 00:11:28,320 --> 00:11:31,240 Speaker 1: love for you to tell us who it was and 227 00:11:31,320 --> 00:11:33,880 Speaker 1: can you talk about that as well as how many 228 00:11:33,880 --> 00:11:37,760 Speaker 1: people told you know, yeah, that was brutal. I mean 229 00:11:37,840 --> 00:11:41,559 Speaker 1: that that that one was poster war material brutal for sure. 230 00:11:41,720 --> 00:11:44,560 Speaker 1: I mean there's only so many care companies that do basketball, 231 00:11:44,600 --> 00:11:46,880 Speaker 1: so you can probably figure out from Nike said no, 232 00:11:47,920 --> 00:11:50,520 Speaker 1: you can found who's involved in Um. Yeah, I mean 233 00:11:50,800 --> 00:11:53,000 Speaker 1: we we've been we were told no a lot, We're 234 00:11:53,000 --> 00:11:56,520 Speaker 1: told we're crazy a ton um. This initially was a 235 00:11:56,520 --> 00:12:00,000 Speaker 1: power point deck and I was coming into this from 236 00:12:00,120 --> 00:12:01,960 Speaker 1: I didn't have a sports business background. I was a 237 00:12:02,000 --> 00:12:05,320 Speaker 1: comedy producer and writer in l A. So you know 238 00:12:05,360 --> 00:12:07,600 Speaker 1: when I when I go into a meeting, you know, 239 00:12:07,640 --> 00:12:09,920 Speaker 1: with the sports business people and they see this idea 240 00:12:09,960 --> 00:12:12,520 Speaker 1: which everyone loves, they're saying, you know, how, how the 241 00:12:12,559 --> 00:12:15,520 Speaker 1: heck can you pull it off? It was what was 242 00:12:15,840 --> 00:12:18,360 Speaker 1: the main concern? Was it that that a guy with 243 00:12:18,400 --> 00:12:21,200 Speaker 1: a with an entertainment background couldn't do it, That fans 244 00:12:21,240 --> 00:12:23,840 Speaker 1: wouldn't watch it, that you wouldn't attract talent? What what 245 00:12:23,920 --> 00:12:29,360 Speaker 1: was their concerned? It's really you know everyone can find 246 00:12:29,360 --> 00:12:31,920 Speaker 1: the reason not to do something is different every time, 247 00:12:31,960 --> 00:12:34,400 Speaker 1: but I think it boiled down to people really not 248 00:12:34,480 --> 00:12:37,720 Speaker 1: wanting to upset their comfortable lives and take a risk 249 00:12:37,760 --> 00:12:39,840 Speaker 1: on something that was new, on someone that was new 250 00:12:39,840 --> 00:12:42,920 Speaker 1: and unproven. A lot of people had questions about the 251 00:12:42,920 --> 00:12:46,080 Speaker 1: the officiating. Would it be possible to ref games with 252 00:12:46,120 --> 00:12:48,040 Speaker 1: this type of money on the line? You know what, 253 00:12:48,120 --> 00:12:50,280 Speaker 1: what's the security going to be? Like these dames, it's 254 00:12:50,320 --> 00:12:53,080 Speaker 1: going to erupt into brawls like three seconds into the game. 255 00:12:53,520 --> 00:12:55,200 Speaker 1: How good is the play going to be? Are people 256 00:12:55,280 --> 00:12:57,480 Speaker 1: gonna be interested in how good the players are? And 257 00:12:57,520 --> 00:12:59,319 Speaker 1: they just sort of had to put that on ourselves, 258 00:12:59,480 --> 00:13:02,520 Speaker 1: and they down like credible questions. If I was going 259 00:13:02,559 --> 00:13:05,360 Speaker 1: to back a venture, they don't sound like insane questions 260 00:13:05,360 --> 00:13:07,040 Speaker 1: to me. I'm just wondering, did you have the answers? 261 00:13:07,840 --> 00:13:11,640 Speaker 1: They were insane questions? Now, they were very credible, and 262 00:13:11,880 --> 00:13:14,440 Speaker 1: you know, I had to I had to give people 263 00:13:14,520 --> 00:13:18,600 Speaker 1: what I predicted what happened, and unfortunately, you know, I'm 264 00:13:18,640 --> 00:13:21,480 Speaker 1: not very good at spinning that tale. So we we 265 00:13:21,559 --> 00:13:23,720 Speaker 1: actually had to put this event on with their own 266 00:13:23,840 --> 00:13:26,360 Speaker 1: funding and resources the first year to prove the people 267 00:13:26,720 --> 00:13:28,840 Speaker 1: that the caliber play would be that good that you know, 268 00:13:28,960 --> 00:13:32,280 Speaker 1: games would be very tightly officiated and in security would 269 00:13:32,280 --> 00:13:34,280 Speaker 1: not be concerned. Does that mean emptying out your four 270 00:13:34,280 --> 00:13:36,080 Speaker 1: o one king calling mom and dad, I need a 271 00:13:36,080 --> 00:13:38,960 Speaker 1: few bucks for something I'm trying to do. It's gone. Yeah, 272 00:13:39,000 --> 00:13:41,400 Speaker 1: all that's gone. My relationship with my parents is gone. 273 00:13:42,960 --> 00:13:45,960 Speaker 1: But seriously, when you put a deck together, I mean 274 00:13:46,120 --> 00:13:47,680 Speaker 1: a lot of people just go sort of that to 275 00:13:47,760 --> 00:13:50,760 Speaker 1: that finance page. What's the end the out? How long 276 00:13:50,840 --> 00:13:54,960 Speaker 1: to profitability? What was your runway to profitability? And how 277 00:13:55,000 --> 00:13:58,320 Speaker 1: close are you to all those projections? I gave myself. 278 00:13:58,360 --> 00:14:02,160 Speaker 1: I gave it five years, so like in and you know, 279 00:14:02,240 --> 00:14:05,480 Speaker 1: getting into it without understanding the marketplace is one thing. 280 00:14:05,520 --> 00:14:08,680 Speaker 1: But I gave it five years. That would have been 281 00:14:09,080 --> 00:14:11,520 Speaker 1: this year. We're not going to be there yet. I 282 00:14:11,559 --> 00:14:14,920 Speaker 1: feel like we can. I feel like we're extremely close 283 00:14:14,960 --> 00:14:17,160 Speaker 1: to getting there this year. But I think we'll get 284 00:14:17,160 --> 00:14:19,560 Speaker 1: there next year. So one year off is not bad. 285 00:14:20,200 --> 00:14:24,200 Speaker 1: We're speaking with John Mugar, founder of the Basketball Tournament. John, 286 00:14:24,480 --> 00:14:27,720 Speaker 1: let's talk about revenue streams. I mean, your revenue streams 287 00:14:27,760 --> 00:14:29,600 Speaker 1: look a lot similar to to what a lot of 288 00:14:29,600 --> 00:14:33,920 Speaker 1: sports properties are. Right. You have sponsorships, you have TV revenue, 289 00:14:33,960 --> 00:14:37,520 Speaker 1: you have ticket revenue. Um, how different is your business 290 00:14:37,680 --> 00:14:42,080 Speaker 1: albeit smaller than you know, the NBA for example. Yeah, 291 00:14:42,120 --> 00:14:44,440 Speaker 1: it's the same. It's the same revenue streams. And that 292 00:14:44,520 --> 00:14:46,880 Speaker 1: always kind of shocks people because they always ask, you know, 293 00:14:46,920 --> 00:14:48,960 Speaker 1: how do you come up with the with the prize 294 00:14:49,000 --> 00:14:51,880 Speaker 1: and all that well, and you run it down and say, oh, yeah, okay, 295 00:14:51,920 --> 00:14:53,640 Speaker 1: that makes sense. You know, it comes from TV, it 296 00:14:53,680 --> 00:14:56,640 Speaker 1: comes to sponsorship, ticket sales, to a smaller extent, merchandise 297 00:14:57,080 --> 00:14:59,040 Speaker 1: a little bit from players, but we really try to 298 00:14:59,080 --> 00:15:01,840 Speaker 1: make it free for them. Um, So it is it's 299 00:15:01,840 --> 00:15:05,600 Speaker 1: the traditional revenue streams. Then getting a partner on like 300 00:15:05,720 --> 00:15:09,080 Speaker 1: we had in in Puma this year really kind of 301 00:15:09,160 --> 00:15:14,240 Speaker 1: validates that revenue stream even more. We're speaking with John Mugar, 302 00:15:14,480 --> 00:15:17,600 Speaker 1: founder of the basketball tournament Puma. You were kind of 303 00:15:17,680 --> 00:15:21,320 Speaker 1: part of what was a pretty dramatic week or ten 304 00:15:21,400 --> 00:15:25,040 Speaker 1: days for Puma in late June. You know, the signings 305 00:15:25,040 --> 00:15:27,800 Speaker 1: they had before the NBA Draft, the pop up shop 306 00:15:27,840 --> 00:15:31,680 Speaker 1: they had in Brooklyn. They are your official apparel sponsor. 307 00:15:31,720 --> 00:15:33,200 Speaker 1: How long had you been talking to them? I think 308 00:15:33,200 --> 00:15:34,800 Speaker 1: a lot of people were kind of caught off guard 309 00:15:35,080 --> 00:15:39,640 Speaker 1: by Puma re entering basketball so so viciously about seven, 310 00:15:39,960 --> 00:15:41,760 Speaker 1: seven or eight months we were talking to them, so 311 00:15:41,960 --> 00:15:44,440 Speaker 1: might it be known we can keep a secret. Um. 312 00:15:44,760 --> 00:15:48,200 Speaker 1: We we had no idea that they're they're entering a 313 00:15:48,200 --> 00:15:51,280 Speaker 1: basketball would be this dramatic um. But they you know, 314 00:15:51,400 --> 00:15:54,160 Speaker 1: on records in an interview, they you know, they've they've 315 00:15:54,160 --> 00:15:57,000 Speaker 1: stated before that they've chose two properties to re enter 316 00:15:57,040 --> 00:15:59,840 Speaker 1: basketball and the NBA and and TBT were those two, 317 00:16:00,320 --> 00:16:02,760 Speaker 1: and like we can we really in addition to having 318 00:16:02,800 --> 00:16:05,280 Speaker 1: an awesome brand that people love and young people love 319 00:16:05,360 --> 00:16:08,160 Speaker 1: and our core consumer loves, they they are a challenger 320 00:16:08,280 --> 00:16:11,280 Speaker 1: just like us. And they saw exactly what TBT stood for. 321 00:16:11,400 --> 00:16:14,760 Speaker 1: So it's just absolute perfect timing. What does TBT stand for? 322 00:16:16,120 --> 00:16:19,800 Speaker 1: We stand for democracy in sports. So we The idea is, 323 00:16:19,880 --> 00:16:22,760 Speaker 1: you want to give someone the ability a super fan, 324 00:16:24,120 --> 00:16:26,360 Speaker 1: you know this, this experience of watching an event one 325 00:16:26,440 --> 00:16:28,840 Speaker 1: year on their couch and then being able to actually 326 00:16:28,840 --> 00:16:31,160 Speaker 1: get up and get into that event as a player 327 00:16:31,320 --> 00:16:35,120 Speaker 1: a coach at GM, so eliminate all of the barriers 328 00:16:35,120 --> 00:16:41,320 Speaker 1: that exist between the fan and a professional sport skill. 329 00:16:41,480 --> 00:16:45,200 Speaker 1: But more more so evaluation, Like there's so many people 330 00:16:45,360 --> 00:16:48,080 Speaker 1: that have to evaluate you, and so there's so much 331 00:16:48,120 --> 00:16:50,800 Speaker 1: subjectivity that goes into that, and you know, people call 332 00:16:50,800 --> 00:16:53,680 Speaker 1: it quote unquote politics, but it's more to to put 333 00:16:53,720 --> 00:16:56,520 Speaker 1: forward a model that eliminates as much as that as 334 00:16:56,520 --> 00:16:58,880 Speaker 1: possible and just gives anyone the chance to play for it. 335 00:16:59,320 --> 00:17:01,400 Speaker 1: I mean, this is really John. We're talking about a startup, 336 00:17:01,800 --> 00:17:05,240 Speaker 1: and startups frequently make mistakes and founders along the way say, oh, 337 00:17:05,320 --> 00:17:06,840 Speaker 1: I wish I would have done this differently, or I 338 00:17:06,880 --> 00:17:09,639 Speaker 1: didn't know this. What were your mistakes and what have 339 00:17:09,720 --> 00:17:11,800 Speaker 1: you learned? And if you were going to advise the 340 00:17:11,840 --> 00:17:13,639 Speaker 1: next young entrepreneur out there is going to take a 341 00:17:13,680 --> 00:17:16,520 Speaker 1: shot and a risk, what would you say to them? 342 00:17:16,560 --> 00:17:19,240 Speaker 1: I aimed very high early on, and it took two 343 00:17:19,359 --> 00:17:22,320 Speaker 1: years really to get get from idea to implementation. So 344 00:17:22,560 --> 00:17:24,880 Speaker 1: by hanging on to that fifty million dollar ten million 345 00:17:24,880 --> 00:17:27,479 Speaker 1: dollar prize for so long, I think I'd probably delayed 346 00:17:27,520 --> 00:17:30,560 Speaker 1: the beginning of TBT by year, and that gave Kim 347 00:17:30,640 --> 00:17:32,960 Speaker 1: Kardashian and the TBT folks on the other side, and 348 00:17:33,000 --> 00:17:35,439 Speaker 1: the hashtag folks and good head start on me. So 349 00:17:35,520 --> 00:17:38,960 Speaker 1: I think I would have probably started more modestly. We 350 00:17:39,040 --> 00:17:40,720 Speaker 1: came out of the gate with with a half million 351 00:17:40,720 --> 00:17:43,080 Speaker 1: dollar prize early and I think that getting to that 352 00:17:43,160 --> 00:17:46,000 Speaker 1: earlier would have been the best way to go. One 353 00:17:46,040 --> 00:17:48,439 Speaker 1: of the things that that that has certainly evolved as 354 00:17:48,520 --> 00:17:51,960 Speaker 1: your tournaments become bigger, this idea that I mean, a 355 00:17:51,960 --> 00:17:55,960 Speaker 1: lot of your teams come as reunited college teams and 356 00:17:56,040 --> 00:18:01,399 Speaker 1: with that tap into pre existing massive fan bases um 357 00:18:01,440 --> 00:18:03,639 Speaker 1: and also universities that have a lot of money and 358 00:18:03,720 --> 00:18:06,840 Speaker 1: coaches who coached there. Now you know there's a lot 359 00:18:06,880 --> 00:18:10,160 Speaker 1: of college basketball overlap, and I know you smartly put 360 00:18:10,200 --> 00:18:13,280 Speaker 1: the tournament in the summer at a lighter time in 361 00:18:13,280 --> 00:18:16,800 Speaker 1: the sports calendar. Uh, did you foresee the relationship that 362 00:18:16,840 --> 00:18:18,800 Speaker 1: you were going to have with with colleges and their 363 00:18:18,800 --> 00:18:20,439 Speaker 1: fan bases or did that kind of come out of 364 00:18:20,720 --> 00:18:24,120 Speaker 1: come out of the blue. It was always an initial idea. 365 00:18:24,320 --> 00:18:26,239 Speaker 1: Like we we it was always very important to us 366 00:18:26,240 --> 00:18:28,400 Speaker 1: to brand these teams to the best of our ability, 367 00:18:28,520 --> 00:18:31,320 Speaker 1: to to something that would tie into an affinity group 368 00:18:31,359 --> 00:18:33,600 Speaker 1: that exists out there. So instead of like five people 369 00:18:33,600 --> 00:18:35,520 Speaker 1: who play basketball the y m c A coming together 370 00:18:35,560 --> 00:18:37,720 Speaker 1: because they all like each other, they're good players, these 371 00:18:37,720 --> 00:18:40,720 Speaker 1: people join and name themselves after an existing group that 372 00:18:40,800 --> 00:18:43,720 Speaker 1: has a fan base, whether that's a college team with 373 00:18:43,760 --> 00:18:46,960 Speaker 1: an online group like that Syracuse Bahan's Army team, or 374 00:18:47,000 --> 00:18:49,800 Speaker 1: it's a charity like the Challenge Als team that can 375 00:18:49,840 --> 00:18:52,320 Speaker 1: tap into people who you know are are involved in 376 00:18:52,400 --> 00:18:55,040 Speaker 1: the fight against a LS. So we knew we wanted 377 00:18:55,040 --> 00:18:58,000 Speaker 1: to give brand and give these teams that identity. And 378 00:18:58,320 --> 00:19:00,480 Speaker 1: part of that, too is the logo career ation because 379 00:19:00,480 --> 00:19:02,320 Speaker 1: we create logos for these teams, we kind of help 380 00:19:02,359 --> 00:19:04,960 Speaker 1: them name themselves and that sort of thing. John, you're 381 00:19:05,000 --> 00:19:08,560 Speaker 1: talking to a Syracuse alum. So you mentioned Beheim's Army. 382 00:19:08,920 --> 00:19:10,440 Speaker 1: The question I have and I asked us the folks 383 00:19:10,440 --> 00:19:12,560 Speaker 1: who are involved in college sports, and I think I 384 00:19:12,640 --> 00:19:15,440 Speaker 1: know where you're gonna go. I think, if let's say 385 00:19:15,440 --> 00:19:20,159 Speaker 1: Ohio State football team played Michigan but they weren't allowed 386 00:19:20,800 --> 00:19:24,720 Speaker 1: to where the school colors or identify themselves as Ohio 387 00:19:24,800 --> 00:19:28,159 Speaker 1: State and Michigan, where is the real value? So if 388 00:19:28,160 --> 00:19:31,320 Speaker 1: those players from those two teams, one team wore blue, 389 00:19:31,359 --> 00:19:33,960 Speaker 1: one team were white, nobody knew who they were, nameless 390 00:19:33,960 --> 00:19:37,280 Speaker 1: faceless helmet, but they were gonna play. How many fans 391 00:19:37,359 --> 00:19:41,199 Speaker 1: would that draw? And is the real affinity here, the 392 00:19:41,240 --> 00:19:44,760 Speaker 1: attachment to the institution, and it's the emotional tie. Is 393 00:19:44,800 --> 00:19:47,800 Speaker 1: that where you are capturing these fans, particularly with teams 394 00:19:47,840 --> 00:19:51,679 Speaker 1: like the Syracuse team that gets together. Yeah, absolutely, I 395 00:19:51,720 --> 00:19:54,240 Speaker 1: get this, and I get into this a lot with people. 396 00:19:54,240 --> 00:19:57,080 Speaker 1: I don't think the caliber of play is as important, 397 00:19:57,200 --> 00:19:59,960 Speaker 1: or that the skill level or the talent of people playing. 398 00:20:00,040 --> 00:20:02,320 Speaker 1: It's as important as as what they're playing for and 399 00:20:02,359 --> 00:20:06,159 Speaker 1: what they represent. So and I often say this, like 400 00:20:06,240 --> 00:20:08,560 Speaker 1: with with baseball, Like if you if you just rounded 401 00:20:08,640 --> 00:20:11,720 Speaker 1: up some people playing, you know, semi pro baseball down 402 00:20:11,720 --> 00:20:13,160 Speaker 1: the street and put him in a Red Sox uniform, 403 00:20:13,200 --> 00:20:15,280 Speaker 1: you're still gonna fill Fenway Park. But if you take 404 00:20:15,880 --> 00:20:18,480 Speaker 1: these Red Sox players like Dustin for Joy and David 405 00:20:18,480 --> 00:20:21,200 Speaker 1: Price and all these people that people know household names 406 00:20:21,200 --> 00:20:23,639 Speaker 1: and put them on a park down the street and 407 00:20:23,840 --> 00:20:25,400 Speaker 1: you know, a little league field and they're just playing, 408 00:20:25,440 --> 00:20:27,880 Speaker 1: they're still going to get two people to go. It's 409 00:20:27,920 --> 00:20:30,600 Speaker 1: not the caliber of play, it's the historical context of 410 00:20:30,640 --> 00:20:33,560 Speaker 1: the event and people's relationship and past relationship to it. 411 00:20:34,080 --> 00:20:36,679 Speaker 1: You want my the joke I've made to Evan prior 412 00:20:36,720 --> 00:20:38,560 Speaker 1: to the show, I'm like, well, who wants to see 413 00:20:38,880 --> 00:20:41,520 Speaker 1: fat Eric Devendorff play? Because I think that would have 414 00:20:41,560 --> 00:20:43,720 Speaker 1: been one of the questions that people would ask going 415 00:20:43,760 --> 00:20:46,280 Speaker 1: into this, but you just answered it. It's not solely 416 00:20:46,320 --> 00:20:50,760 Speaker 1: about the quality of the play. It's about remember remember 417 00:20:50,760 --> 00:20:53,040 Speaker 1: when it's about the affinity of the attachment and the emotion, 418 00:20:53,119 --> 00:20:55,840 Speaker 1: which is something that Peter Goober talked about a lot 419 00:20:56,080 --> 00:20:57,520 Speaker 1: when he was on this show. And he's one of 420 00:20:57,560 --> 00:21:01,119 Speaker 1: the owners of the Dodgers and UH and l a 421 00:21:01,240 --> 00:21:06,399 Speaker 1: f C. And the Warriors. He understands emotional connection. How 422 00:21:06,440 --> 00:21:10,080 Speaker 1: can you strengthen those ties between the fans you have, 423 00:21:10,480 --> 00:21:15,840 Speaker 1: the fans you want, and this product. It's it's by 424 00:21:15,880 --> 00:21:19,639 Speaker 1: continuing to UH to encourage teams to brand themselves in 425 00:21:19,680 --> 00:21:22,240 Speaker 1: that in that way. So when when a team comes 426 00:21:22,280 --> 00:21:24,159 Speaker 1: us and say or how the player comes us and 427 00:21:24,160 --> 00:21:26,199 Speaker 1: say they want to play, you know, that's what we 428 00:21:26,240 --> 00:21:29,200 Speaker 1: get to work on immediately. It's like, think of this 429 00:21:29,359 --> 00:21:31,720 Speaker 1: as you progress through TVT and win more games again 430 00:21:31,720 --> 00:21:34,240 Speaker 1: on the ESPN, Like, how are more more and more 431 00:21:34,240 --> 00:21:37,240 Speaker 1: people can align with your team and going to become 432 00:21:37,320 --> 00:21:39,960 Speaker 1: fans of what you're doing and this group of players 433 00:21:40,000 --> 00:21:41,880 Speaker 1: that you have, So you have you have to keep 434 00:21:41,880 --> 00:21:45,040 Speaker 1: it kind of organic and and let people find that 435 00:21:45,480 --> 00:21:49,040 Speaker 1: cause or network for themselves. But we really really push 436 00:21:49,080 --> 00:21:51,200 Speaker 1: people in that direction and speaking of Peter Goober. He 437 00:21:51,240 --> 00:21:52,679 Speaker 1: was one of the early guys that pitched too by 438 00:21:52,720 --> 00:21:54,600 Speaker 1: the way, when this is just an idea, And I 439 00:21:54,640 --> 00:21:57,160 Speaker 1: went through this ten minute preamble with him and they're 440 00:21:57,400 --> 00:21:59,439 Speaker 1: too long for Peter, too long for Peter, ten way 441 00:21:59,480 --> 00:22:01,280 Speaker 1: too long and is a ten second pause, and I 442 00:22:01,280 --> 00:22:04,280 Speaker 1: thought I lost him, and he just he said, so, 443 00:22:04,440 --> 00:22:06,640 Speaker 1: James word, they can play in this if he wants to. Yes, 444 00:22:06,720 --> 00:22:11,120 Speaker 1: you can, yeah, yeah, yeah. It would it be great 445 00:22:11,160 --> 00:22:15,600 Speaker 1: to see like Kareem Worthy magic. That would that would 446 00:22:15,640 --> 00:22:17,800 Speaker 1: be interesting. You're blown out in the first round. Now 447 00:22:17,840 --> 00:22:20,399 Speaker 1: we know those names, but John, who are who are 448 00:22:20,440 --> 00:22:22,639 Speaker 1: the biggest names? Who are the household names that folks 449 00:22:22,640 --> 00:22:25,560 Speaker 1: who aren't familiar with the tournament that they say, oh wait, 450 00:22:25,640 --> 00:22:27,960 Speaker 1: that sounds familiar. I know that guy. We have a 451 00:22:27,960 --> 00:22:29,880 Speaker 1: lot of households. So we have a lot of current 452 00:22:29,880 --> 00:22:32,919 Speaker 1: players who coached teams in the NBA. Current NBA players 453 00:22:32,920 --> 00:22:35,400 Speaker 1: the coach teams. But this year household names as our 454 00:22:35,400 --> 00:22:37,560 Speaker 1: players go, like Jim er Fredette is probably one of 455 00:22:37,560 --> 00:22:40,520 Speaker 1: the biggest ones. Greg Oden is a player that's registered, 456 00:22:40,960 --> 00:22:44,680 Speaker 1: Jared Solinger is a registered player, Matt Barnes same thing. 457 00:22:44,760 --> 00:22:46,159 Speaker 1: So the u c L a team is going on 458 00:22:46,200 --> 00:22:49,280 Speaker 1: to Atlanta. Matt was there UM for their second round 459 00:22:49,280 --> 00:22:51,159 Speaker 1: game two days ago, so he was just on the 460 00:22:51,160 --> 00:22:54,120 Speaker 1: Golden State Warriors. There are a lot of guys like that, 461 00:22:54,440 --> 00:22:57,200 Speaker 1: a lot of former Aaron Craft is another pretty prominent ones, 462 00:22:57,280 --> 00:22:58,960 Speaker 1: a lot of a lot of people that college basketball 463 00:22:58,960 --> 00:23:04,600 Speaker 1: strat State. Yeah, immediately known. And what people don't know 464 00:23:05,160 --> 00:23:07,680 Speaker 1: is like is guys like Aaron Kraft. And he'll tell 465 00:23:07,680 --> 00:23:09,959 Speaker 1: you this, like he graduates at pretty high level from 466 00:23:09,960 --> 00:23:12,080 Speaker 1: Ohio State, but he'll go and get three or four 467 00:23:12,119 --> 00:23:13,879 Speaker 1: times better and then in the three years that he 468 00:23:13,920 --> 00:23:17,280 Speaker 1: goes overseas and he comes back, he's extremely, extremely in 469 00:23:17,320 --> 00:23:19,880 Speaker 1: shape playing basketball at the high levels. So people tap 470 00:23:19,920 --> 00:23:22,840 Speaker 1: into that are there any women playing? And might there 471 00:23:22,880 --> 00:23:27,040 Speaker 1: be a women's tournament. We've had seventeen women play historically, 472 00:23:27,160 --> 00:23:30,200 Speaker 1: so some some women UM will enter as general managers. 473 00:23:30,200 --> 00:23:32,119 Speaker 1: But we've had seven women players, some of them on 474 00:23:32,280 --> 00:23:36,280 Speaker 1: co ed teams. We had an entirely female team a 475 00:23:36,280 --> 00:23:38,600 Speaker 1: couple of years ago called the Pistol Shrimps who were 476 00:23:39,320 --> 00:23:44,240 Speaker 1: models and hairdressers in l a UM that they actually 477 00:23:44,320 --> 00:23:47,720 Speaker 1: lost by a hundred and thirty. How would women's team do? 478 00:23:47,800 --> 00:23:51,720 Speaker 1: How how would the full Yukon women's team do against 479 00:23:51,880 --> 00:23:55,679 Speaker 1: your champion, Let's say, I mean it wouldn't be a 480 00:23:55,680 --> 00:23:59,760 Speaker 1: contest or champion, it would would is extremely Uh they 481 00:24:00,040 --> 00:24:02,200 Speaker 1: they I think they beat them by quite a bit. 482 00:24:03,000 --> 00:24:05,960 Speaker 1: But but they're like the w n b A plays 483 00:24:06,040 --> 00:24:08,719 Speaker 1: unfortunately during our season. So the idea of like ex 484 00:24:08,760 --> 00:24:11,080 Speaker 1: sembling the best of the best women's team and putting 485 00:24:11,119 --> 00:24:13,400 Speaker 1: them in TBT, could they go around here too deep? 486 00:24:13,560 --> 00:24:17,200 Speaker 1: Like I think it's possible our current NBA player is 487 00:24:17,240 --> 00:24:22,520 Speaker 1: allowed to play, according to me, like I'm I'm open 488 00:24:22,560 --> 00:24:27,159 Speaker 1: to all. And that first year, I remember like Rudy 489 00:24:27,160 --> 00:24:29,560 Speaker 1: Gay called us the morning of the tournament or called 490 00:24:29,600 --> 00:24:31,720 Speaker 1: someone on the staff of the morning the tournament, said hey, 491 00:24:32,080 --> 00:24:34,200 Speaker 1: you know, I want to play today? Is that possible? 492 00:24:34,240 --> 00:24:36,400 Speaker 1: And we have this whole registration process the last for months, 493 00:24:36,400 --> 00:24:40,199 Speaker 1: so we couldn't get him in obviously, Um, but so 494 00:24:40,320 --> 00:24:42,920 Speaker 1: we're we're open to that. But you know, and obviously 495 00:24:43,400 --> 00:24:45,440 Speaker 1: always gets sut down with the player and his agent 496 00:24:45,520 --> 00:24:48,520 Speaker 1: as he starts making the mathematical decisions and look at 497 00:24:48,520 --> 00:24:50,600 Speaker 1: how much he's guaranteed to play, taking me to making 498 00:24:50,600 --> 00:24:52,480 Speaker 1: the NBA, and then you know what's at risking that 499 00:24:52,560 --> 00:24:56,600 Speaker 1: sort of thing college students not allowed by virtue of 500 00:24:56,640 --> 00:24:59,320 Speaker 1: the rule is correct if they want to maintain an 501 00:24:59,320 --> 00:25:03,440 Speaker 1: amateur stat ut than they can't because we're a professional event. So, John, 502 00:25:03,480 --> 00:25:05,760 Speaker 1: who's next for you? If you're looking to expand and 503 00:25:06,200 --> 00:25:08,679 Speaker 1: let's put it in business parlance, if you're serie a 504 00:25:08,920 --> 00:25:12,080 Speaker 1: serie be funding. I know you went to Peter Goober. 505 00:25:12,160 --> 00:25:14,000 Speaker 1: Who else in the sports world did you talk to? 506 00:25:14,080 --> 00:25:16,560 Speaker 1: What did they say? And are you looking at private 507 00:25:16,560 --> 00:25:20,680 Speaker 1: equity investment or where where is the next the next 508 00:25:20,720 --> 00:25:24,960 Speaker 1: big investment coming from? Um? We we should be good 509 00:25:24,960 --> 00:25:29,240 Speaker 1: to go. We we've been entirely independently funded so far, 510 00:25:29,280 --> 00:25:33,080 Speaker 1: and we anticipate staying on that course. So I I've 511 00:25:33,200 --> 00:25:35,040 Speaker 1: kind of we we went out a few years ago 512 00:25:35,119 --> 00:25:39,160 Speaker 1: to have conversations with people like that, but um we 513 00:25:39,160 --> 00:25:41,400 Speaker 1: we see a pathway and we're far enough along now 514 00:25:41,440 --> 00:25:43,160 Speaker 1: that we're not going to have to do that anymore, 515 00:25:43,680 --> 00:25:46,480 Speaker 1: which is a very fortunate thing. So I've talked to 516 00:25:46,480 --> 00:25:48,199 Speaker 1: a lot of people like that, and then you know, 517 00:25:48,480 --> 00:25:50,560 Speaker 1: I'm one of the many thousands of people who send 518 00:25:50,600 --> 00:25:52,320 Speaker 1: a blind email to Mark Cuban now and then he 519 00:25:52,359 --> 00:25:56,600 Speaker 1: always responds very friendly. Um, but yeah, take it, take 520 00:25:56,640 --> 00:25:59,280 Speaker 1: it from me. He doesn't always respond very friendly. He responds, 521 00:25:59,600 --> 00:26:03,840 Speaker 1: but it doesn't always respond very friendly. Just kidding. Yes, 522 00:26:03,920 --> 00:26:05,520 Speaker 1: yes he does. Three. Yeah, you sent him an email, 523 00:26:05,560 --> 00:26:09,040 Speaker 1: he'll respond yep, yeah and UM but yeah, so I 524 00:26:09,040 --> 00:26:11,200 Speaker 1: don't think it will be roads showing it or anything 525 00:26:11,240 --> 00:26:14,199 Speaker 1: like that. One of the advantages that you guys have 526 00:26:14,320 --> 00:26:16,920 Speaker 1: as a as an upstart property and as a smaller one, 527 00:26:17,280 --> 00:26:21,480 Speaker 1: you can be more innovative. You know, it costs less 528 00:26:21,480 --> 00:26:23,360 Speaker 1: and and and there's less kind of hurdles to get 529 00:26:23,400 --> 00:26:26,320 Speaker 1: through for innovation. Uh. You guys a couple of years 530 00:26:26,359 --> 00:26:30,160 Speaker 1: ago started having you know, player teams moved themselves along 531 00:26:30,200 --> 00:26:32,600 Speaker 1: a huge bracket which has been since stolen by the 532 00:26:32,720 --> 00:26:36,000 Speaker 1: n c A. UM, you're also experimenting with the elm ending. 533 00:26:36,520 --> 00:26:39,399 Speaker 1: Tell us a bit about what that is, UM and 534 00:26:39,520 --> 00:26:41,240 Speaker 1: other things that you look at in the sport of 535 00:26:41,280 --> 00:26:44,080 Speaker 1: basketball professionally or at college and you think, you know what, 536 00:26:44,400 --> 00:26:46,240 Speaker 1: this can be done better and I can be the 537 00:26:46,280 --> 00:26:49,720 Speaker 1: one to kind of pave the way for that. Yeah. Yeah. 538 00:26:49,760 --> 00:26:52,120 Speaker 1: The the l am ending came to us two years 539 00:26:52,119 --> 00:26:55,800 Speaker 1: ago when UM I received a sixty seven page power 540 00:26:55,800 --> 00:26:58,120 Speaker 1: point deck at the info at the Tournament dot Com 541 00:26:58,160 --> 00:27:01,480 Speaker 1: email I just just blindly from this person who's a 542 00:27:01,840 --> 00:27:06,040 Speaker 1: basketball fanatic member of Mensa Middle School principle in Ohio 543 00:27:06,200 --> 00:27:11,879 Speaker 1: in his thirties, Cincinnati Reds a ground conference attendee exactly, 544 00:27:12,320 --> 00:27:16,359 Speaker 1: and he personally DVRD two thousand basketball games over a 545 00:27:16,440 --> 00:27:20,359 Speaker 1: four to seven year period NBA and college basketball, and 546 00:27:20,400 --> 00:27:22,840 Speaker 1: found that out of those two thousand games, one thousand 547 00:27:22,840 --> 00:27:26,240 Speaker 1: of those games went the rout of direct of intentional 548 00:27:26,280 --> 00:27:29,240 Speaker 1: fouling at the end of the game. Deliberate fouling for 549 00:27:29,280 --> 00:27:31,720 Speaker 1: the trailing team has no other strategy to prevent the 550 00:27:31,760 --> 00:27:34,440 Speaker 1: game clock from running out but to foul the team 551 00:27:34,440 --> 00:27:36,640 Speaker 1: that has a lead. So a thousand of those games 552 00:27:36,640 --> 00:27:39,040 Speaker 1: went that route, which is frustrating for fans that prolongs 553 00:27:39,080 --> 00:27:41,600 Speaker 1: the game, et cetera. And out of those thousand games, 554 00:27:41,640 --> 00:27:44,760 Speaker 1: only fifteen of them saw the trailing team come back 555 00:27:45,119 --> 00:27:49,479 Speaker 1: in and win. So he found that this strategy is 556 00:27:50,119 --> 00:27:53,040 Speaker 1: entirely ineffective, but it happens in half the games. So 557 00:27:53,119 --> 00:27:55,080 Speaker 1: he gave me this solution, which is to shut the 558 00:27:55,080 --> 00:27:57,800 Speaker 1: game clock off entirely at the four minute mark when 559 00:27:57,800 --> 00:28:00,600 Speaker 1: these four minutes remaining of the game, so to target 560 00:28:00,640 --> 00:28:03,000 Speaker 1: score by taking the leading team score and adding seven 561 00:28:03,040 --> 00:28:04,879 Speaker 1: to it and the first team to hit that target 562 00:28:04,920 --> 00:28:09,960 Speaker 1: score wins, so that it's it basically solidifies which team 563 00:28:10,240 --> 00:28:13,919 Speaker 1: he found mathematically is going to win uh sooner. And 564 00:28:14,320 --> 00:28:16,639 Speaker 1: we're putting it in play this year, and you know, 565 00:28:16,680 --> 00:28:19,439 Speaker 1: it's a very it's a great idea. It has a 566 00:28:19,440 --> 00:28:21,719 Speaker 1: lot of merit. You know, the NBA is watching it. 567 00:28:21,880 --> 00:28:23,800 Speaker 1: They're on records saying that, I think it's an interesting 568 00:28:23,800 --> 00:28:26,239 Speaker 1: idea and C double as you know, these people are 569 00:28:26,240 --> 00:28:28,240 Speaker 1: all watching it because there's no other basketball this time 570 00:28:28,280 --> 00:28:30,679 Speaker 1: of year. So we we really feel like between that 571 00:28:30,720 --> 00:28:32,560 Speaker 1: and like the bracket celebrations, the n C double A 572 00:28:32,760 --> 00:28:35,280 Speaker 1: has adopted. Now, I feel like we're out in front 573 00:28:35,560 --> 00:28:37,919 Speaker 1: and we we can be a trend setter because we 574 00:28:37,960 --> 00:28:40,760 Speaker 1: do occupy forty four hours on TV over this very 575 00:28:40,800 --> 00:28:42,120 Speaker 1: you know, it's two and a half week window of 576 00:28:42,120 --> 00:28:44,440 Speaker 1: the year. I can hear Dwight Howard's ears perking up 577 00:28:44,520 --> 00:28:46,680 Speaker 1: right now. You mean you mean there's no there's no 578 00:28:46,720 --> 00:28:49,960 Speaker 1: fouling at the end of the game. Yeah, right, So 579 00:28:50,080 --> 00:28:52,560 Speaker 1: the the hack a shack thing would still happen if 580 00:28:52,560 --> 00:28:54,480 Speaker 1: a team feels like that's a bag strategy, but there's 581 00:28:54,480 --> 00:28:57,560 Speaker 1: no fouling. To to prevent the game clock from coming out. John. Lastly, 582 00:28:57,880 --> 00:29:00,760 Speaker 1: for you, sometimes you need to be lucky too, and 583 00:29:01,200 --> 00:29:04,720 Speaker 1: you are sort of growing up in an era of 584 00:29:04,920 --> 00:29:09,080 Speaker 1: O T T services and cord cutting and certainly a 585 00:29:09,080 --> 00:29:11,040 Speaker 1: lot of folks out there in need of programming, and 586 00:29:11,080 --> 00:29:13,480 Speaker 1: to be affiliated with a brand like ESPN. You chose 587 00:29:13,520 --> 00:29:16,560 Speaker 1: that route. It's a great opportunity not only for the 588 00:29:16,560 --> 00:29:20,080 Speaker 1: basketball tournament, but for other knit sports and things seeking 589 00:29:20,080 --> 00:29:23,920 Speaker 1: attention and a home. Yep, we we streamed our championship 590 00:29:23,960 --> 00:29:28,160 Speaker 1: game live on ESPN three back in two thousand fourteen. 591 00:29:28,240 --> 00:29:30,680 Speaker 1: And and they that came to us because somebody there 592 00:29:30,720 --> 00:29:34,160 Speaker 1: emailed me like maybe forty five minutes after the first 593 00:29:34,200 --> 00:29:36,080 Speaker 1: game tipped off and saw it was real and saw 594 00:29:36,160 --> 00:29:39,600 Speaker 1: Marshall Henderson playing the ole Miss Flayer, former Ole Miss player, 595 00:29:40,160 --> 00:29:41,280 Speaker 1: and so they said, hey, what are you doing in 596 00:29:41,280 --> 00:29:43,800 Speaker 1: the championship game? Let's stream it live. And now five 597 00:29:43,880 --> 00:29:47,040 Speaker 1: years later and we have fifteen games on ESPN on 598 00:29:47,080 --> 00:29:49,440 Speaker 1: the main network in addition to six on ESPN two. 599 00:29:49,800 --> 00:29:53,400 Speaker 1: So they've they've been, um, they've really grown this property 600 00:29:53,400 --> 00:29:55,800 Speaker 1: along with us. So we're very fortunate for that. So 601 00:29:55,960 --> 00:29:58,440 Speaker 1: last question for you, your five years in now, so 602 00:29:58,520 --> 00:30:03,280 Speaker 1: let's go another five years, ebte, what does it look like, 603 00:30:03,800 --> 00:30:05,920 Speaker 1: who's playing in it, what are they wearing, and what's 604 00:30:05,920 --> 00:30:13,680 Speaker 1: the prize who? I would say it's definitely international at 605 00:30:13,680 --> 00:30:18,000 Speaker 1: this point. We have events playing into the US bracket 606 00:30:18,320 --> 00:30:23,520 Speaker 1: in we'll have we'll say four to eight countries at least. 607 00:30:24,480 --> 00:30:27,120 Speaker 1: Um that prize is going to be a paltry five 608 00:30:27,200 --> 00:30:32,480 Speaker 1: million uh. And they're wearing the unbelievable uniforms that we've 609 00:30:32,560 --> 00:30:34,560 Speaker 1: been wearing for the past five years. That's an easy one. 610 00:30:34,680 --> 00:30:36,280 Speaker 1: Better than my answer, John, I would have said t 611 00:30:36,320 --> 00:30:40,600 Speaker 1: BT t B D. But yeah, great. Feel free to 612 00:30:40,640 --> 00:30:43,720 Speaker 1: use without footnote. Thank you A hi John Muga, the 613 00:30:43,760 --> 00:30:46,480 Speaker 1: founder of the Basketball Chairman, Thank you very much. Thank 614 00:30:46,520 --> 00:30:50,160 Speaker 1: you guys, appreciate it. And takeaways from John Mugar For me, 615 00:30:50,240 --> 00:30:52,360 Speaker 1: you know what, it's the fact that he did it. 616 00:30:52,880 --> 00:30:55,440 Speaker 1: Half half of the takeaway here is just he had 617 00:30:55,480 --> 00:30:58,960 Speaker 1: an idea with a buddy and how many times have 618 00:30:59,080 --> 00:31:01,200 Speaker 1: you heard that story and that, oh we had a 619 00:31:01,200 --> 00:31:03,840 Speaker 1: great idea. Yeah, we talked about it and it fizzles 620 00:31:03,880 --> 00:31:07,280 Speaker 1: and nothing happens. This guy took the risk and that's 621 00:31:07,320 --> 00:31:10,640 Speaker 1: a great lesson. He had the idea, he believed in it, 622 00:31:10,680 --> 00:31:14,120 Speaker 1: and as we heard plenty of people, this unnamed shoe 623 00:31:14,200 --> 00:31:17,280 Speaker 1: executive that he would not name, plenty of people said, 624 00:31:17,400 --> 00:31:20,120 Speaker 1: what do you nuts know? That doesn't work? What makes 625 00:31:20,120 --> 00:31:24,000 Speaker 1: the special? It's just basketball tournament? How's it differentiated? But 626 00:31:24,080 --> 00:31:26,360 Speaker 1: he said, I don't care. I'm gonna go do it. 627 00:31:26,720 --> 00:31:29,240 Speaker 1: I believe in it. They tried things, they got some 628 00:31:29,320 --> 00:31:33,000 Speaker 1: things wrong, they overcame, they kept going, and he seems 629 00:31:33,040 --> 00:31:35,320 Speaker 1: to be building a property, whether or not, just happens 630 00:31:35,320 --> 00:31:36,440 Speaker 1: to be a little bit of luck at the right 631 00:31:36,440 --> 00:31:39,479 Speaker 1: time of O T T and distribution, whatever it is. 632 00:31:40,520 --> 00:31:42,800 Speaker 1: He's got some footing now and he's headed in the 633 00:31:42,880 --> 00:31:45,200 Speaker 1: right direction. Yeah, it certainly seems as though the climate 634 00:31:45,280 --> 00:31:47,640 Speaker 1: is right for for this kind of thing in basketball 635 00:31:47,680 --> 00:31:51,880 Speaker 1: is certainly very conducive to this format. My takeaway is 636 00:31:51,920 --> 00:31:56,440 Speaker 1: that these these kinds of smaller sports properties maybe the 637 00:31:56,480 --> 00:32:00,240 Speaker 1: things that induce a lot of change across bigger pretty 638 00:32:00,280 --> 00:32:01,920 Speaker 1: You see the New York Time story on Niche Sports 639 00:32:01,920 --> 00:32:03,760 Speaker 1: and and O T T. I did not to check 640 00:32:03,760 --> 00:32:05,960 Speaker 1: it out. There's a big story in the Times about 641 00:32:06,320 --> 00:32:08,240 Speaker 1: is this what's going to propel? And and the photo 642 00:32:08,280 --> 00:32:10,360 Speaker 1: they have I think is the arm wrestling interesting, which 643 00:32:10,400 --> 00:32:12,440 Speaker 1: is perfect and you. We heard John talk about the 644 00:32:12,440 --> 00:32:15,160 Speaker 1: elm ending the way they're ending basketball games. The NBA 645 00:32:15,200 --> 00:32:18,160 Speaker 1: would never do that on its own. But if this 646 00:32:18,240 --> 00:32:20,480 Speaker 1: is successful and people really like it, and the NBA 647 00:32:20,560 --> 00:32:23,560 Speaker 1: can use the Basketball Tournament as a test case, that's 648 00:32:23,560 --> 00:32:25,680 Speaker 1: something we might see in the NBA moving what the 649 00:32:25,720 --> 00:32:28,240 Speaker 1: day league is for you, you experiment in the other leagues. 650 00:32:31,560 --> 00:32:33,440 Speaker 1: It feels better to be number one than number five. 651 00:32:33,480 --> 00:32:35,080 Speaker 1: I'll wear a number because of Mike. We have a 652 00:32:35,160 --> 00:32:37,000 Speaker 1: chance to go for three in a row, good numbers 653 00:32:37,000 --> 00:32:39,160 Speaker 1: in a good time. And i'd first started wearing the number, 654 00:32:39,240 --> 00:32:42,760 Speaker 1: I would just have the Bloomberg business of sports. The 655 00:32:42,880 --> 00:32:46,200 Speaker 1: number of the week. All right, we have our number 656 00:32:46,280 --> 00:32:49,360 Speaker 1: of the week, Evan, And we discussed a full disclosure there. 657 00:32:49,440 --> 00:32:55,000 Speaker 1: Sometimes we do sometimes and a lot of people never 658 00:32:55,000 --> 00:32:58,160 Speaker 1: thought they'd see the day where this club would be participating. 659 00:32:58,240 --> 00:33:01,560 Speaker 1: But here are the New York Yankees. I consider myself 660 00:33:01,640 --> 00:33:04,880 Speaker 1: part of those people who was surprised. You're the kind 661 00:33:04,880 --> 00:33:06,920 Speaker 1: of guy they want. Yeah, So the Yankees are offering 662 00:33:07,000 --> 00:33:11,400 Speaker 1: a Yankees Ballpark Pass. It's general admission to Yankee Stadium, 663 00:33:11,680 --> 00:33:14,000 Speaker 1: standing room only, no seats for all of the Yankees 664 00:33:14,040 --> 00:33:16,840 Speaker 1: home games in August Uh, this is something we've seen 665 00:33:16,880 --> 00:33:21,440 Speaker 1: in the baseball across the league in various places, aimed 666 00:33:21,480 --> 00:33:25,400 Speaker 1: at at the casual fan, the millennial crowd. Mobile only, 667 00:33:25,480 --> 00:33:29,120 Speaker 1: it's you want to you want to go tonight through 668 00:33:29,160 --> 00:33:32,600 Speaker 1: the MLB at night, the data collection everything they're looking 669 00:33:32,600 --> 00:33:35,960 Speaker 1: for exactly so the Yankees get your get your information. Um, 670 00:33:36,360 --> 00:33:37,880 Speaker 1: you get to go whenever you want. You can be 671 00:33:37,920 --> 00:33:41,160 Speaker 1: flexible about the dates. Fifty certainly not a high number. 672 00:33:41,360 --> 00:33:44,080 Speaker 1: And you know what standing room only means by the bar, yeah, 673 00:33:44,240 --> 00:33:48,680 Speaker 1: or margin anywhere if they said they may actually give 674 00:33:48,720 --> 00:33:50,480 Speaker 1: you a seat at some point, they may give you 675 00:33:50,520 --> 00:33:52,440 Speaker 1: a seat if there's if there's nothing else available. But 676 00:33:52,520 --> 00:33:54,480 Speaker 1: a lot of times you're talking about in those bar 677 00:33:54,600 --> 00:33:56,960 Speaker 1: sections in the outfield, and you know what, a few 678 00:33:57,000 --> 00:33:59,720 Speaker 1: drinks more than the margins. It's some good take for 679 00:33:59,720 --> 00:34:02,880 Speaker 1: the home team. It's it's the New York Yankees. Alry 680 00:34:02,960 --> 00:34:04,800 Speaker 1: on it all right, Evan, Thanks so much for pinch 681 00:34:04,880 --> 00:34:06,840 Speaker 1: hitting this week, and I do hope Michael Barr is 682 00:34:06,920 --> 00:34:09,560 Speaker 1: enjoying his time off. You've been listening to Bloomberg Business 683 00:34:09,600 --> 00:34:12,279 Speaker 1: of Sports from Bloomberg Radio around the world. We're here 684 00:34:12,320 --> 00:34:14,120 Speaker 1: each and every week for you at the same time 685 00:34:14,200 --> 00:34:16,560 Speaker 1: exploring the world of money in sports. You can follow 686 00:34:16,560 --> 00:34:18,960 Speaker 1: me on Twitter at Sashnik and Evan Novie Williams at 687 00:34:18,960 --> 00:34:21,680 Speaker 1: Novie Underscore Williams. You can also download the show as 688 00:34:21,680 --> 00:34:23,120 Speaker 1: an Apple podcast on iTunes