1 00:00:00,320 --> 00:00:03,440 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,600 --> 00:00:06,640 Speaker 1: and Fox Sports every single thing that occurs. I want 3 00:00:06,640 --> 00:00:08,959 Speaker 1: people to remember, this is a business. Guaranteed. Money isn't 4 00:00:08,960 --> 00:00:13,080 Speaker 1: necessarily guaranteed. Michael bar How high can these valuations go? 5 00:00:13,280 --> 00:00:16,959 Speaker 1: Scott sash nank do everybody loves rooting against him? Right, Evan, 6 00:00:17,040 --> 00:00:19,599 Speaker 1: nobody Williams off the field then, has never been buzzier. 7 00:00:19,680 --> 00:00:22,400 Speaker 1: And the leaders in the sports industry Major League Baseball 8 00:00:22,400 --> 00:00:25,040 Speaker 1: Commissioner Rob Manfredd Micha. Riscoe is the commissioner of the 9 00:00:25,079 --> 00:00:28,320 Speaker 1: American Athletic Conference. Hearan Smith, president of Ticketmasters, and the 10 00:00:28,520 --> 00:00:32,360 Speaker 1: race card driver Eleo Castron. Evan Bloomberg Business of Sports 11 00:00:32,400 --> 00:00:36,440 Speaker 1: from Bloomberg Radio. Hello, I'm Scott, I'm Evan, Novie Williams, 12 00:00:36,560 --> 00:00:38,879 Speaker 1: and I'm Michael Barr. And this is the Bloomberg Business 13 00:00:38,880 --> 00:00:41,520 Speaker 1: of Sports podcast where we explore the big money issues 14 00:00:41,560 --> 00:00:44,440 Speaker 1: in the world of sports. And today we begin with 15 00:00:44,479 --> 00:00:49,320 Speaker 1: guess what. Congratulations to that Kansas City Chiefs. After fifty 16 00:00:49,440 --> 00:00:54,640 Speaker 1: years of frustration, they have finally won their second Super 17 00:00:54,680 --> 00:00:58,480 Speaker 1: Bowl championship. And a lot of that has to do 18 00:00:58,600 --> 00:01:02,600 Speaker 1: with quarterback Patrick Homes And oh my, this young man 19 00:01:03,040 --> 00:01:06,080 Speaker 1: is going to have one big marketing deal in the future. Well, 20 00:01:06,120 --> 00:01:08,960 Speaker 1: he already does have several big marketing deals. The key 21 00:01:09,040 --> 00:01:12,080 Speaker 1: is what can he do now? It's like, what does 22 00:01:12,160 --> 00:01:16,160 Speaker 1: the platform of the Super Bowl where one d plus 23 00:01:16,200 --> 00:01:21,240 Speaker 1: million people, most of them casual fans, not hardcore football fans, 24 00:01:21,480 --> 00:01:23,840 Speaker 1: what does that do for a guy like Mahomes And Well, 25 00:01:24,319 --> 00:01:27,479 Speaker 1: the advertising people we speak to say that this could 26 00:01:27,480 --> 00:01:31,959 Speaker 1: be worth up to seven million dollars per year on 27 00:01:32,120 --> 00:01:35,000 Speaker 1: top of what he's already got. That is not chump change. 28 00:01:35,280 --> 00:01:37,600 Speaker 1: It's amazing. He's twenty four years old. It's amazing what 29 00:01:37,640 --> 00:01:41,000 Speaker 1: he's accomplished already right in n V, A few Super 30 00:01:41,040 --> 00:01:44,319 Speaker 1: Bowl and Super Bowl MVP, a five thousand yards season. Uh. 31 00:01:44,360 --> 00:01:46,959 Speaker 1: And you know, when it comes to marketing, he's seems 32 00:01:46,959 --> 00:01:49,760 Speaker 1: to be fairly charismatic. He's good looking, he has a 33 00:01:49,760 --> 00:01:52,480 Speaker 1: fun historic sports story. Given that his dad was a 34 00:01:52,480 --> 00:01:55,120 Speaker 1: Major League baseball pitcher and he essentially grew up in 35 00:01:55,200 --> 00:01:57,640 Speaker 1: Major League Baseball locker rooms, I think all those things 36 00:01:57,640 --> 00:02:00,200 Speaker 1: actually matter and that makes him even more of an 37 00:02:00,280 --> 00:02:03,440 Speaker 1: endorsement potential, especially after what happened in the Super Bowl. 38 00:02:03,520 --> 00:02:06,760 Speaker 1: We were joking about this several days ago about the 39 00:02:06,960 --> 00:02:12,600 Speaker 1: State Farm commercials where Aaron Rodgers introduces his friend Patrick Mahomes. 40 00:02:13,040 --> 00:02:15,600 Speaker 1: That is going to change, is going to be hi, 41 00:02:16,040 --> 00:02:18,560 Speaker 1: This is my friend Aaron Rodgers now and from the 42 00:02:18,600 --> 00:02:22,679 Speaker 1: bigger perspective of the NFL, they have absolutely got to 43 00:02:22,760 --> 00:02:25,320 Speaker 1: be thrilled because you really do have to wonder. You know, 44 00:02:25,720 --> 00:02:29,080 Speaker 1: you have Tom Brady, you had the Mannings, you have 45 00:02:29,280 --> 00:02:33,000 Speaker 1: Drew Brees, you have the establishment quarterbacks, and all of 46 00:02:33,000 --> 00:02:39,000 Speaker 1: a sudden you've got this crop of even Garoppolo whatever 47 00:02:39,080 --> 00:02:43,240 Speaker 1: it is. You've got this crop of young quarterbacks whatever 48 00:02:43,240 --> 00:02:47,079 Speaker 1: he is. He's younger than the guys who are soon retiring. 49 00:02:47,480 --> 00:02:51,239 Speaker 1: But you've got this bumper crop of next generation. You've 50 00:02:51,280 --> 00:02:54,239 Speaker 1: got this group that people are now accustomed to seeing. 51 00:02:54,320 --> 00:02:56,560 Speaker 1: They're now becoming the face of the league. I mean 52 00:02:57,160 --> 00:03:01,480 Speaker 1: Pat Mahomes. He's like every kid who plays on Madden 53 00:03:01,960 --> 00:03:05,720 Speaker 1: plays as Pat Mahomes. That's what you want. It's how 54 00:03:05,760 --> 00:03:08,880 Speaker 1: do you get the next generation of fans And every 55 00:03:08,960 --> 00:03:10,480 Speaker 1: kid who is whether he was you know it was 56 00:03:10,520 --> 00:03:13,560 Speaker 1: on Twitter or or playing on Madden whatever, watching that 57 00:03:13,639 --> 00:03:16,080 Speaker 1: game is going to be in their elementary school and 58 00:03:16,120 --> 00:03:18,840 Speaker 1: their middle school today and they're all gonna be talking 59 00:03:18,880 --> 00:03:22,239 Speaker 1: about Pat Mahomes. That's what the NFL wants. Yeah, we 60 00:03:22,320 --> 00:03:24,239 Speaker 1: were joking the other day about, you know, when he 61 00:03:24,560 --> 00:03:27,200 Speaker 1: seemed to be on pace to surpass Tom Brady and 62 00:03:27,280 --> 00:03:30,680 Speaker 1: Jersey sales. You know, it's it's amazing how you know 63 00:03:31,120 --> 00:03:34,080 Speaker 1: someone like Tom Brady can dominate that list for so 64 00:03:34,080 --> 00:03:36,400 Speaker 1: so long. And you know, it's way too early to 65 00:03:36,440 --> 00:03:38,480 Speaker 1: say this about Pat Mahomes, but you know, if the 66 00:03:38,600 --> 00:03:41,440 Speaker 1: NFL can get another couple, one or two players that 67 00:03:41,440 --> 00:03:43,680 Speaker 1: that can be you know, that force on a list 68 00:03:43,760 --> 00:03:46,240 Speaker 1: like that that that are pushing merchandise sales, that are 69 00:03:46,280 --> 00:03:49,240 Speaker 1: pushing video game sales, that are pushing eyeballs on games 70 00:03:49,760 --> 00:03:52,280 Speaker 1: for a decade plus. You know, that's a huge, huge win. 71 00:03:53,000 --> 00:03:54,480 Speaker 1: We talk to our pal, by the way, we talked 72 00:03:54,480 --> 00:03:57,360 Speaker 1: to Bob Dorfman, our paler advertising pal over at Beckett 73 00:03:57,480 --> 00:03:59,320 Speaker 1: and who makes sense for Mahomes. They want to play 74 00:03:59,360 --> 00:04:03,040 Speaker 1: off the name as like future endorsers, Home Depot, Amazon, 75 00:04:03,200 --> 00:04:06,360 Speaker 1: Home Zillo. He can certainly play off his name. By 76 00:04:06,360 --> 00:04:08,880 Speaker 1: the way, did you see the commercial during the Super 77 00:04:08,880 --> 00:04:11,800 Speaker 1: Bowl with Tom Brady who said I got one more 78 00:04:11,920 --> 00:04:15,760 Speaker 1: year left in me Genius marketing, Absolutely genius. And you 79 00:04:15,800 --> 00:04:18,000 Speaker 1: know what normally I wouldn't give credit for whatever was, 80 00:04:18,040 --> 00:04:22,360 Speaker 1: but it was for Hulu. Yeah, everybody had to stop, 81 00:04:22,360 --> 00:04:25,520 Speaker 1: like just in case. Imagine if he announced if you 82 00:04:25,560 --> 00:04:28,560 Speaker 1: really wanted to be a jerk, because that's what it 83 00:04:28,560 --> 00:04:32,039 Speaker 1: would be. Imagine if you're Tom Brady and you announce 84 00:04:32,120 --> 00:04:36,440 Speaker 1: your retirement in a Super Bowl commercial, taking the stage 85 00:04:36,520 --> 00:04:40,320 Speaker 1: away from what's going on? Man, that would that would 86 00:04:40,320 --> 00:04:43,000 Speaker 1: be something. But you had to kind of stop and wait, wait, 87 00:04:43,040 --> 00:04:45,360 Speaker 1: what's going on here? What's Brady is saying? Really really 88 00:04:45,360 --> 00:04:48,800 Speaker 1: good stuff? How much social media inc Was spilled over 89 00:04:48,839 --> 00:04:51,240 Speaker 1: that photo that he posted a week ago? What does 90 00:04:51,240 --> 00:04:53,120 Speaker 1: it mean? Is he coming in the tunnel? Is he 91 00:04:53,160 --> 00:04:55,400 Speaker 1: walking into the stadium? Is he walking out of the stadium? 92 00:04:55,440 --> 00:04:57,880 Speaker 1: Is he retiring? All of it? Turns out that it's 93 00:04:57,920 --> 00:05:00,600 Speaker 1: just a Hulu ad. He gets it, He gets it, 94 00:05:00,680 --> 00:05:02,719 Speaker 1: and yeah, the him and you know whoever at Hulu 95 00:05:02,839 --> 00:05:05,040 Speaker 1: put the thing, the creative team behind it gets very 96 00:05:05,040 --> 00:05:08,320 Speaker 1: well organized. It worked on me. Speaking of my homes, 97 00:05:08,600 --> 00:05:11,760 Speaker 1: did you hear about this and the rushing product? Does 98 00:05:12,160 --> 00:05:19,200 Speaker 1: my finger take all the bettors who took the prop 99 00:05:19,560 --> 00:05:23,760 Speaker 1: of mahomes? It was many of it was over thirty 100 00:05:23,880 --> 00:05:29,200 Speaker 1: point five rushing yards. Now he got there. Then he 101 00:05:29,360 --> 00:05:32,760 Speaker 1: took three knees, I believe, kneel downs, and then lost 102 00:05:32,800 --> 00:05:35,640 Speaker 1: fifteen yards. So I mean if you if you kneel 103 00:05:35,680 --> 00:05:38,360 Speaker 1: down when you got that victory formation, you step back 104 00:05:38,400 --> 00:05:40,840 Speaker 1: after taking the snap and kneel down, that counts as 105 00:05:40,880 --> 00:05:43,760 Speaker 1: a negative rushing yard. Yeah, whatever it is. And it 106 00:05:43,800 --> 00:05:46,479 Speaker 1: took him underneath. But on the on the bigger scale, Eban, 107 00:05:46,880 --> 00:05:49,520 Speaker 1: you know, I count on you for these things. The 108 00:05:49,720 --> 00:05:53,600 Speaker 1: over under for Pat Mahomes rushing was what was I mean, 109 00:05:53,720 --> 00:05:55,440 Speaker 1: it seemed like an open to twenty seven and a 110 00:05:55,480 --> 00:05:57,280 Speaker 1: half and then it went as high as thirty six 111 00:05:57,279 --> 00:05:59,320 Speaker 1: and a half, which is a huge movement, which shows 112 00:05:59,360 --> 00:06:01,640 Speaker 1: you that everybody he was better knee over. Yes, but 113 00:06:01,720 --> 00:06:04,960 Speaker 1: why in God's name when that happened, did did not 114 00:06:05,440 --> 00:06:09,839 Speaker 1: you me and bar pool our all of our disposable income, 115 00:06:09,920 --> 00:06:12,400 Speaker 1: like the thirty bucks we got and bet the over 116 00:06:12,760 --> 00:06:15,480 Speaker 1: that seems like because we would have lost it. But 117 00:06:17,120 --> 00:06:19,520 Speaker 1: but it seems like such a no brainer. He's going 118 00:06:19,560 --> 00:06:21,200 Speaker 1: to rush for that many yards? I mean, who's going 119 00:06:21,240 --> 00:06:24,440 Speaker 1: to count on three consecutive neils. I will say a 120 00:06:24,440 --> 00:06:26,000 Speaker 1: few things, not that I'm an expert in this world. 121 00:06:26,360 --> 00:06:29,520 Speaker 1: Mahomes is rushing significantly less after he hurt his knee. 122 00:06:29,880 --> 00:06:32,560 Speaker 1: But he's never going to take off. It's going to 123 00:06:32,640 --> 00:06:34,960 Speaker 1: be in this game, sure, And we promise you that 124 00:06:35,040 --> 00:06:37,760 Speaker 1: every sports book operator out there, when they're seeing, you know, 125 00:06:37,800 --> 00:06:40,159 Speaker 1: all this money, especially on a quarterback rushing prop, knows 126 00:06:40,400 --> 00:06:42,080 Speaker 1: that there's a chance that at the end of the game, 127 00:06:42,520 --> 00:06:44,520 Speaker 1: you know, he's gonna he's gonna end up negative a 128 00:06:44,520 --> 00:06:46,400 Speaker 1: little bit. And these were some of these kneel downs 129 00:06:46,400 --> 00:06:48,159 Speaker 1: were much bigger than just kneel downs. He was trying 130 00:06:48,160 --> 00:06:51,320 Speaker 1: to kill clock as well. He ended up backing up 131 00:06:51,360 --> 00:06:52,880 Speaker 1: a lot, you know. But these are not the first 132 00:06:52,920 --> 00:06:54,920 Speaker 1: prop betters who are losing because the quarterback took a 133 00:06:54,960 --> 00:06:58,160 Speaker 1: couple of knees at the end of the game. It's 134 00:06:58,160 --> 00:07:02,120 Speaker 1: a bigger one man. You just I don't know how 135 00:07:02,240 --> 00:07:06,360 Speaker 1: anybody keep their sanity if they that that that prop 136 00:07:06,520 --> 00:07:08,719 Speaker 1: and I see this guy running back five yards and 137 00:07:08,760 --> 00:07:12,400 Speaker 1: taking a knee and and worth mentioning points bet you know, 138 00:07:12,440 --> 00:07:14,760 Speaker 1: which is one of the smaller operators in New Jersey 139 00:07:14,840 --> 00:07:17,840 Speaker 1: came over from Australia. They are refunding everybody who lost 140 00:07:17,880 --> 00:07:19,400 Speaker 1: money on this, you know, which is a which is 141 00:07:19,400 --> 00:07:21,800 Speaker 1: a trend. We're kind of seeing in at least in 142 00:07:21,840 --> 00:07:24,600 Speaker 1: New Jersey right now, where operators when there's a big 143 00:07:24,600 --> 00:07:27,160 Speaker 1: event that they think they can get some marketing buzz around, 144 00:07:27,560 --> 00:07:30,160 Speaker 1: we'll decide to refund everybody. It's probably not a huge 145 00:07:30,800 --> 00:07:34,080 Speaker 1: uh money change for them, but they get some good 146 00:07:34,120 --> 00:07:36,440 Speaker 1: press and essentially trying to get better as to think, oh, 147 00:07:36,480 --> 00:07:38,200 Speaker 1: you know, in the future, you know, maybe if I 148 00:07:38,240 --> 00:07:40,040 Speaker 1: have a really bad bet, points bet will stand up 149 00:07:40,080 --> 00:07:42,280 Speaker 1: for me and I'll get my money back. So you know, 150 00:07:42,360 --> 00:07:44,080 Speaker 1: they're the only ones I think right now doing that, 151 00:07:44,120 --> 00:07:45,720 Speaker 1: but I wouldn't be shocked if there are others as well. 152 00:07:45,760 --> 00:07:48,600 Speaker 1: By the way, speaking of the books, the over when 153 00:07:48,680 --> 00:07:51,000 Speaker 1: it ended for most of the books for the game 154 00:07:51,040 --> 00:07:55,640 Speaker 1: itself was around fifty four point five, which it turned 155 00:07:55,680 --> 00:07:57,680 Speaker 1: out to be under because the score was thirty one 156 00:07:57,760 --> 00:08:00,720 Speaker 1: twenty and many of the books said, thank goodness because 157 00:08:00,720 --> 00:08:03,880 Speaker 1: if this would have gone over, they would have been killed. Yeah. 158 00:08:03,920 --> 00:08:06,360 Speaker 1: I think the general thought on all Super Bowl betting 159 00:08:06,440 --> 00:08:09,160 Speaker 1: is that people take the over and they take yes. 160 00:08:09,800 --> 00:08:12,200 Speaker 1: So if the odds are mahomes rushing yards, people are 161 00:08:12,200 --> 00:08:13,880 Speaker 1: gonna put the over. If it's someone's receiving yards, they 162 00:08:13,880 --> 00:08:15,200 Speaker 1: take the over. Is they're going to be a safety 163 00:08:15,200 --> 00:08:17,760 Speaker 1: people hit. Yes, So I think generally, you know, given 164 00:08:17,800 --> 00:08:19,760 Speaker 1: the amount of public money that is in the super Bowl, 165 00:08:19,880 --> 00:08:21,440 Speaker 1: there's a lot of value to be had if you're 166 00:08:21,480 --> 00:08:23,080 Speaker 1: going to be the person in the point in the 167 00:08:23,120 --> 00:08:25,240 Speaker 1: in the prop betting that says that's not gonna happen, 168 00:08:25,360 --> 00:08:26,720 Speaker 1: or if this person is gonna have a worse game 169 00:08:26,720 --> 00:08:29,920 Speaker 1: than people expect. By the way, this next topic kind 170 00:08:29,960 --> 00:08:32,280 Speaker 1: of rattles my chain. The NFL and the NFL p 171 00:08:32,480 --> 00:08:37,280 Speaker 1: A they will vote soon on a seventeen game season, 172 00:08:37,640 --> 00:08:40,520 Speaker 1: and I've got to At first, I was one of 173 00:08:40,520 --> 00:08:43,520 Speaker 1: these guys where it's like, yeah, let's play as many 174 00:08:43,559 --> 00:08:46,559 Speaker 1: games as possible. But when you see the punishment that 175 00:08:47,120 --> 00:08:51,560 Speaker 1: these players take week after week, it's amazing they survive 176 00:08:51,640 --> 00:08:54,360 Speaker 1: sixteen weeks. Well, this is we've got to look at 177 00:08:54,360 --> 00:08:56,920 Speaker 1: this bar from from the business perspective, and this is 178 00:08:56,960 --> 00:09:01,559 Speaker 1: a negotiation between labor and management. And when you're in 179 00:09:01,600 --> 00:09:05,920 Speaker 1: a negotiation, whoever has more leverage or more chips, you 180 00:09:05,960 --> 00:09:08,600 Speaker 1: know that they usually get what they want. And I'm 181 00:09:09,000 --> 00:09:12,560 Speaker 1: what the owners want, of course, is another game, because 182 00:09:12,600 --> 00:09:15,040 Speaker 1: the networks pay a lot more. The owners want to 183 00:09:15,080 --> 00:09:18,800 Speaker 1: get this done because labor piece long term generally means 184 00:09:18,880 --> 00:09:21,280 Speaker 1: a higher rights fees from the networks, And we know 185 00:09:21,320 --> 00:09:27,560 Speaker 1: they're they're negotiating. What really do the players have as leverage? 186 00:09:28,320 --> 00:09:31,920 Speaker 1: This is it? This is their biggest chip. And if 187 00:09:31,960 --> 00:09:35,440 Speaker 1: the players are really concerned about less hitting in practice 188 00:09:35,520 --> 00:09:39,000 Speaker 1: and training camp and health and safety trade offs, what 189 00:09:39,160 --> 00:09:41,880 Speaker 1: can we get in exchange for what we're gonna give up. 190 00:09:42,640 --> 00:09:46,199 Speaker 1: It's not decimal points for the players. Their chip in 191 00:09:46,280 --> 00:09:49,480 Speaker 1: this game is this seventeen game. But if they're going 192 00:09:49,520 --> 00:09:53,360 Speaker 1: to give it up, they better extract a whole lot 193 00:09:53,400 --> 00:09:56,800 Speaker 1: of concessions on the other side, because this is something 194 00:09:56,840 --> 00:09:59,680 Speaker 1: that the owners really really want. Yeah, it sounds like 195 00:09:59,720 --> 00:10:02,160 Speaker 1: the porting on this this deal. So the NFL p A, 196 00:10:02,160 --> 00:10:04,600 Speaker 1: as you said, Michael, is going to be voting at 197 00:10:04,600 --> 00:10:07,280 Speaker 1: some point soon on this potential ten year labor deal 198 00:10:07,320 --> 00:10:09,440 Speaker 1: that that would kick in after next year. Um, you 199 00:10:09,440 --> 00:10:10,839 Speaker 1: know some of the things in there. If they get 200 00:10:10,840 --> 00:10:13,880 Speaker 1: the deal done before March, a lot of the monetary 201 00:10:13,920 --> 00:10:16,600 Speaker 1: benefits for players would kick in for the season, even 202 00:10:16,640 --> 00:10:18,760 Speaker 1: before the rest of it all kicks in the seventeen 203 00:10:18,800 --> 00:10:22,480 Speaker 1: game season would happen. One there's talk about eliminating punishments 204 00:10:22,480 --> 00:10:25,199 Speaker 1: for players who test positive for marijuana obviously something that 205 00:10:25,200 --> 00:10:27,760 Speaker 1: that players care a lot about as well. Um, the 206 00:10:28,040 --> 00:10:29,720 Speaker 1: money is going to go up, right, so the player's 207 00:10:29,720 --> 00:10:32,000 Speaker 1: share is going to go up. Scott, am I thinking 208 00:10:32,040 --> 00:10:34,360 Speaker 1: incorrectly when I say that, I I mean we're gonna 209 00:10:34,400 --> 00:10:37,520 Speaker 1: have a seventeen game season, right? That seems almost definitely. 210 00:10:37,600 --> 00:10:41,040 Speaker 1: I cannot imagine a situation where this negotiation gets to 211 00:10:41,080 --> 00:10:44,160 Speaker 1: a point where players are not willing, given the huge 212 00:10:44,200 --> 00:10:46,040 Speaker 1: amount of money that is about to flow into the 213 00:10:46,080 --> 00:10:48,560 Speaker 1: league from these media deals that we've been talking about, 214 00:10:48,720 --> 00:10:50,920 Speaker 1: and given the other concessions that they seem to maybe 215 00:10:50,920 --> 00:10:52,800 Speaker 1: be able to get as a result of this, I 216 00:10:52,800 --> 00:10:55,400 Speaker 1: would be shocked if we ended up with this season 217 00:10:55,440 --> 00:10:59,400 Speaker 1: that's not seventeen games. After would be for the reasons 218 00:10:59,440 --> 00:11:01,160 Speaker 1: I stated all here, and that it is their one 219 00:11:01,200 --> 00:11:05,480 Speaker 1: big negotiating chip, and the fact that almost all of 220 00:11:05,520 --> 00:11:09,520 Speaker 1: the proposals and all of the framework for the deal 221 00:11:09,640 --> 00:11:14,599 Speaker 1: that's on paper now it's all contingent on a seventeen 222 00:11:14,640 --> 00:11:17,400 Speaker 1: game season. And I spent a lot of time with 223 00:11:17,480 --> 00:11:20,400 Speaker 1: the Morris Smith and Eric Winston, the president of the 224 00:11:20,400 --> 00:11:23,760 Speaker 1: players Union, and other players during Super Bowl Week when 225 00:11:23,760 --> 00:11:25,560 Speaker 1: I was down there for a couple of days and 226 00:11:25,600 --> 00:11:28,400 Speaker 1: nobody wanted to commit. The one thing that's different about 227 00:11:28,920 --> 00:11:31,840 Speaker 1: the NFL, then let's say the NBA, and I've covered 228 00:11:31,840 --> 00:11:34,200 Speaker 1: a lot of those labor deals. It's not really a 229 00:11:34,240 --> 00:11:37,280 Speaker 1: star driven league in the sense that when Michael Jordan 230 00:11:37,360 --> 00:11:40,920 Speaker 1: would show up at negotiations, that changed the tenor of everything. 231 00:11:41,240 --> 00:11:46,080 Speaker 1: What Michael said, he had an outsize influence in those talks. 232 00:11:46,520 --> 00:11:50,440 Speaker 1: There's plus players in the NFL that's not gonna happen. 233 00:11:50,760 --> 00:11:53,040 Speaker 1: That rank and file, sort of that middle and lower 234 00:11:53,080 --> 00:11:55,520 Speaker 1: guy that you probably don't even know his name, that 235 00:11:55,600 --> 00:11:59,240 Speaker 1: backup tight under the third string lineman. That person has 236 00:11:59,280 --> 00:12:01,520 Speaker 1: one vote like everybody else, and it often plays out 237 00:12:01,520 --> 00:12:04,920 Speaker 1: that way. And for those guys to get more money, 238 00:12:05,120 --> 00:12:06,960 Speaker 1: they're going to have to give up a sevent team game. 239 00:12:07,440 --> 00:12:10,920 Speaker 1: I would be very very surprised if in the end 240 00:12:11,280 --> 00:12:13,600 Speaker 1: the deal isn't based on that. And guys, you guys, 241 00:12:13,720 --> 00:12:15,360 Speaker 1: both of you guys hit it. This is something the 242 00:12:15,400 --> 00:12:19,440 Speaker 1: owners are driving for because you could extend the season 243 00:12:19,559 --> 00:12:22,800 Speaker 1: one week if you gave all the teams a two 244 00:12:22,840 --> 00:12:25,840 Speaker 1: week by instead of the regular one week by. But 245 00:12:26,240 --> 00:12:28,760 Speaker 1: this is something the owners want because they want that 246 00:12:28,880 --> 00:12:31,679 Speaker 1: money for each of the individual teams, for the media, 247 00:12:31,800 --> 00:12:34,880 Speaker 1: and this also means I believe it means fewer preseason games. 248 00:12:34,920 --> 00:12:37,560 Speaker 1: And we had Mark Ganis on last week, and you know, 249 00:12:37,559 --> 00:12:39,559 Speaker 1: he's an advisor to the league, so you know, take 250 00:12:39,600 --> 00:12:41,280 Speaker 1: what he says with a grivasalt. But he was saying that, 251 00:12:41,320 --> 00:12:44,520 Speaker 1: you know, statistics say NFL injuries happened way more often 252 00:12:44,559 --> 00:12:47,120 Speaker 1: in the preseason than they do in the regular season. Right, 253 00:12:47,120 --> 00:12:48,840 Speaker 1: So there may be even an argument that you know, 254 00:12:48,840 --> 00:12:51,360 Speaker 1: taking away two preseason games and adding another game might 255 00:12:51,440 --> 00:12:53,959 Speaker 1: not have as big a physical effects as some people 256 00:12:53,960 --> 00:12:56,160 Speaker 1: think it would. I also, you know, I wouldn't be 257 00:12:56,160 --> 00:12:58,600 Speaker 1: shocked if a seventeen game season means that we see 258 00:12:58,960 --> 00:13:02,280 Speaker 1: kind of a dream dramat de rethinking of player workload, right, 259 00:13:02,480 --> 00:13:05,079 Speaker 1: and and load management, especially for teams who are playing 260 00:13:05,160 --> 00:13:07,480 Speaker 1: especially well our teams who are you know, definitely not 261 00:13:07,520 --> 00:13:09,240 Speaker 1: going to make the playoffs. So I do think there's 262 00:13:09,240 --> 00:13:11,280 Speaker 1: a way to add a seventeen game season and also 263 00:13:11,720 --> 00:13:13,839 Speaker 1: put in place things for players that that make the 264 00:13:14,080 --> 00:13:17,000 Speaker 1: make the demand of that extra game, extra regular season 265 00:13:17,000 --> 00:13:19,319 Speaker 1: game maybe not as high as it seems right now 266 00:13:19,360 --> 00:13:22,120 Speaker 1: if we just tacked another game onto the schedule. This 267 00:13:22,200 --> 00:13:25,240 Speaker 1: is the bloomberg business of sports. Podcast Michael barn along 268 00:13:25,280 --> 00:13:28,360 Speaker 1: with Scott Sashnik and Evan Nolvie Williams. We're here every Monday, 269 00:13:28,400 --> 00:13:30,960 Speaker 1: Wednesday and Thursday, exploring the world with money and sports. 270 00:13:31,080 --> 00:13:32,439 Speaker 1: Join us again at the end of the week. We're 271 00:13:32,440 --> 00:13:35,240 Speaker 1: speaking with Jeffrey Pollock, the president of the XFL, and 272 00:13:35,280 --> 00:13:38,960 Speaker 1: Oliver Luck, the commissioner of the XFL. Football is not over, folks. 273 00:13:38,960 --> 00:13:41,520 Speaker 1: The Super Bowl just ended, but the XFL launches at 274 00:13:41,520 --> 00:13:43,839 Speaker 1: the end of the week. You're listening to Bloomberg Business 275 00:13:43,880 --> 00:13:46,880 Speaker 1: of Sports on Bloomberg Radio around the world and online 276 00:13:46,920 --> 00:13:48,439 Speaker 1: wherever you get your podcasts.