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Speaker 1: From iHeart Podcasts, I Am Fab five Freddy, and this

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Speaker 1: this fifty Years of Hip Hop podcast series. It was

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Speaker 1: nineteen eighty three when Brooklyn native Ralph McDaniels created the

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Speaker 1: iconic and impactful music television show Video Music Box and

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Speaker 1: trust Me. Back at that time, I was tuned in.

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Speaker 1: Video Music Box was influential in hip hop's prevalent growth.

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Speaker 1: Hosted by creator Ralph McDaniels and his then partner Lionel Martin.

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Speaker 2: Aka the vid Kid.

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Speaker 1: Video Music Box featured new emerging rap artists, hip hop interviews, performances,

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Speaker 1: and the debut for many on television of people like Nas, Notorious,

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Speaker 1: Big jay Z, and a whole lot more. I was

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Speaker 1: tuned in the Video Music Box back in those days,

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Speaker 1: way before cable TV's had two dolls, one dial for

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Speaker 1: the main channels and another doll called UHF, which was

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Speaker 1: a weird dial you return and barely tune in. Other

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Speaker 1: little TV shows had a lot of static going on

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Speaker 1: back in that time.

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Speaker 2: These are the days with the old TVs.

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Speaker 1: Keep in mind, you used to have to put aluminum

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Speaker 1: foil on the antenna or to get the reception at

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Speaker 1: least decent enough to see what was going on. It

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Speaker 1: was crazy back then, man, big impact to rush home

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Speaker 1: after school time, you know, to tune in to Video

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Speaker 1: Music Box. What was it, Channel thirty one, Weird channels,

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Speaker 1: and that was how that went down. Video Music Box

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Speaker 1: a big influence on all of us in New York City,

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Speaker 1: Doctor Dred, producer, radio personality.

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Speaker 3: MTVVJ video shows were all over the place the way

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Speaker 3: they were even MTV was in its infancy, so we're

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Speaker 3: talking about between nineteen eighty three and nineteen eighty six.

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Speaker 4: We used to watch Carlos Beazous on Neor Contracts and

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Speaker 4: we got to see new addition for the first time

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Speaker 4: doing Candy Girl. You got a chance to see Grand

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Speaker 4: Me Suppleasure and the Furious Pride with the blessing.

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Speaker 5: Yeah, whoa wait a minute, get out, and this whole

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Speaker 5: explosion of videos that you wouldn't be able to see

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Speaker 5: on MTV at the time. We got to watch on

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Speaker 5: commercial television.

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Speaker 6: But there also was a graph.

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Speaker 7: McDaniels and Nava Marking Well did a program called Video

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Speaker 7: Music Box, which basically have to do it on the

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Speaker 7: UHF channel because it wasn't on table and it wasn't

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Speaker 7: on commercial TV.

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Speaker 5: So we got to stand there and shake. Yeah, then

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Speaker 5: you gotta watch whatever videos they were, how because there

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Speaker 5: weren't a bunch of rap videos at that time.

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Speaker 1: Ralph McDaniels, co creator of New York's pioneering show Video

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Speaker 1: Music Box and currently the hip Hop coordinator for the

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Speaker 1: Queen's Public Library.

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Speaker 8: Or an artist to have their video playing in the

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Speaker 8: eighties on TV was unheard of. Yeah, especially if you

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Speaker 8: were a black artist. You didn't see that. You know, look,

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Speaker 8: let's keep it one hundred, you know, like MTV definitely

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Speaker 8: wasn't really doing that. It took a minute, you know.

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Speaker 8: It took Michael Jackson and Columbia Records to say, if

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Speaker 8: y'all don't play you know these artists, we ain't giving

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Speaker 8: y'all these big name markets. You're not gonna get Whitney,

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Speaker 8: You're not gonna get Michael, You're not gonna get Lino,

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Speaker 8: Richie or whatever.

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Speaker 6: So you had to play the big name.

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Speaker 8: You had to play some of the upcoming artists, and

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Speaker 8: that's what got artists on TV. But prior to that happening,

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Speaker 8: it was very pop, you know, and you didn't see

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Speaker 8: Eric being rock him on TV like that. You know,

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Speaker 8: I thought that everybody was playing it because I was like,

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Speaker 8: who wouldn't play Eric being rock him, you know? Or

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Speaker 8: who wouldn't play Slick Rick or Dougie Fresh or the

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Speaker 8: Fat Boys or run dmc ordeni or Ll Young you know,

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Speaker 8: you know who wouldn't be playing these artists. But because

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Speaker 8: I was so into what I was doing, That's why

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Speaker 8: I believe that you everybody's going to start playing it tomorrow.

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Speaker 6: And they were doctor dre back in those days.

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Speaker 2: Ideo budgets forty fiftousand dollars.

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Speaker 5: And remember it was an empty marketing scheme because once

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Speaker 5: you put it out there, you didn't make money from

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Speaker 5: a video. You were opening it promote the song visually

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Speaker 5: so it would sell. So record companies, especially the majors,

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Speaker 5: they could rollbos die. But if you're an independent, like

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Speaker 5: a Profile Records making a run dm C rock Box video,

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Speaker 5: that was a big roll of the dice.

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Speaker 6: Even when they.

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Speaker 2: Laid that song was because of group called the Virus.

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Speaker 5: Sounds imitating them with what people they imitate, it sounded

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Speaker 5: like we're see so they actually took it and said

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Speaker 5: we're going to take to someplace else and they came

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Speaker 5: up with rock box, So we are rock box and

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Speaker 5: said whoa, they're taking it to all another plate.

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Speaker 2: So those video budgets back.

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Speaker 9: Then were very, very very hu fence because you usually

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Speaker 9: used to what to You would go to MTV producer

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Speaker 9: or associate producer, somebody does work for MTV and they

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Speaker 9: would make videos, or independent filmmakers who just wanted to make.

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Speaker 5: A thing to show the work they could.

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Speaker 6: Do, and they were created. Sometimes they weren't you created.

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Speaker 2: The bottom line was expensive cropit.

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Speaker 1: You know, by this point in the game, I was

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Speaker 1: directing music videos in thirty thousand, was considered low budget.

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Speaker 2: At that point in time.

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Speaker 1: In fact, that's kind of a budget I have for

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Speaker 1: the My Philosophy video Kris One's first video, So that

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Speaker 1: was definitely going on.

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Speaker 2: Ralph McDaniels.

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Speaker 8: I don't even think the artist realized how important video

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Speaker 8: music box was to that until later, and they probably

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Speaker 8: were getting people coming up to them singing on TV.

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Speaker 8: I sing it and they were like why. I remember

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Speaker 8: Russell Sinners said like, what are you going to do

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Speaker 8: with this? And I'm like, I'm putting it on TV

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Speaker 8: and he was like really, like they most people at

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Speaker 8: that time, if you were into hip hop, the whole

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Speaker 8: idea was to get your record played New York Anyway

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Speaker 8: on Mister Magic Show, or get your record played on

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Speaker 8: a Red Alert or do you know? Or Kiss Bls

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Speaker 8: and the underground shows you know Awesome too and Stretching Barbido,

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Speaker 8: those are all underground shows. That was nothing compared to

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Speaker 8: what Video Music Box was do. We reached everybody, like

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Speaker 8: everybody watched it. Video music Box was an idea that

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Speaker 8: I started out with in nineteen eighty two and I

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Speaker 8: kicked it around to the TV station. They tried another

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Speaker 8: show called Studio thirty one Dance Party, which you know,

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Speaker 8: was basically my idea, and I was like, you know,

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Speaker 8: that's my idea. You can't do that, and so they

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Speaker 8: were like, okay, well you you can help out with it.

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Speaker 8: And so I was the voice of that show, which

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Speaker 8: was like maybe five or six shows that we did,

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Speaker 8: and it came on late at night and it was

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Speaker 8: just videos that they picked that I did the voiceovers for.

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Speaker 8: And then after a while, I was like, this is

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Speaker 8: not it, this is this is not it. And that's

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Speaker 8: when I came up with Video Music Box, which was

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Speaker 8: it came on after school three thirty to four thirty,

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Speaker 8: and I did it six day, five days, a week,

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Speaker 8: and you know, I wanted to reach young people, you know,

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Speaker 8: that was that was my main goal, was to reach

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Speaker 8: young people that were into music that I was into,

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Speaker 8: you know, and it was really out of my head.

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Speaker 8: There was no playlist, There was no you know, oh,

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Speaker 8: this is the highest selling artist, we're going to play

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Speaker 8: no more than we play anybody else.

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Speaker 6: It was really just Ralph likes this and Rachaasca I

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Speaker 6: play this.

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Speaker 8: And because I was a DJ and I was in clubs,

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Speaker 8: I had a good idea of what people might like

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Speaker 8: and so I just basically based it off of that.

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Speaker 6: And it wasn't just hip hop.

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Speaker 8: You know, if you look at the opening of Video

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Speaker 8: Music Box, you see you know, Gruce Springsteen and Madonna

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Speaker 8: and James Brown and Prince and the Fat Boys and

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Speaker 8: run dmc Bernard Wright, who do you love video and

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Speaker 8: you know, and it was a mixture of all of that,

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Speaker 8: which was to me what New York.

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Speaker 6: Wanted to see. And so that was it. You know.

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Speaker 8: We went with that and we did it every day,

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Speaker 8: and then one day after week on Tuesdays we played

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Speaker 8: slow jams, which you know, tasty Tuesdays, which people you

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Speaker 8: know enjoyed, you know, because it was an opportunity to

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Speaker 8: hear some slow jams that you maybe you weren't familiar with,

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Speaker 8: so that was cool too. I mean the early challenges,

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Speaker 8: probably the biggest challenge was getting people to understand what

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Speaker 8: we were doing. And then I think they were like,

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Speaker 8: what is this, you know, like what's going on? Like

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Speaker 8: we've never seen this before. This is before I got

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Speaker 8: on the air. And then Hot Tracks came on and

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Speaker 8: Hot Tress came up like six months before Video Music Box,

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Speaker 8: and I said, this is what I've been talking about

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Speaker 8: this show right here.

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Speaker 2: This is New York Hot Tracks to the Butt House

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Speaker 2: in New York City.

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Speaker 8: And so they saw it and it was on ABC.

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Speaker 8: I said, on ABC, this is popping, you know, like

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Speaker 8: this is a real station. So we could have beat

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Speaker 8: them to it, but y'all, you know, sitting around trying

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Speaker 8: to figure it out. I'm telling you this is what's

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Speaker 8: going on. So they were like, all right, fine, Literally,

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Speaker 8: you know, six months after we were on the air,

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Speaker 8: we're doing our thing. I'm playing as many music videos

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Speaker 8: as I can, whatever it is, I'm playing it and now,

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Speaker 8: but we don't have any budget, Like there's no promotion,

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Speaker 8: there's no nothing, you know, like when you would turn

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Speaker 8: on you know, some of these other video shows that

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Speaker 8: maybe they.

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Speaker 6: Didn't play hip hop.

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Speaker 8: At least there was a commercial sometime during the day

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Speaker 8: that would like watch at eleven o'clock and you'll see

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Speaker 8: Friday night videos Da Da Da Da or bots at

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Speaker 8: whatever time and to watch hot track. We had no promotion, nothing,

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Speaker 8: and nobody was watching that station anyway. They had no rating,

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Speaker 8: There was nothing, There was nothing going on there. What

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Speaker 8: we made flyers. We just treated it like a party

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Speaker 8: and we made fliers.

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Speaker 2: You know.

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Speaker 1: But some of the other early hip hop groups that

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Speaker 1: had music videos were Houdini. They had a few good

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Speaker 1: videos from that time, the message Grandmaster, Flashing and Furious

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Speaker 1: five definitely had the earliest first music video. There was

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Speaker 1: a video that used to play for Flashing and Furious

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Speaker 1: Five for their song White Lines. But believe it or not,

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Speaker 1: Spike Lee had directed the video for White Lines, has

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Speaker 1: sent it in to sugar Hill with the time code

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Speaker 1: that's those numbers that play at the bottom of the video,

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Speaker 1: meaning the videos not finished, just the rough cut.

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Speaker 2: People at sugar Hill just took.

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Speaker 1: Spike's video and played it as a music video back

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Speaker 1: in that time, so there were just a handful, but

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Speaker 1: it was the beginning and many people were learning how

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Speaker 1: to work in film, but also how to tell our

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Speaker 1: stories effectively. That's what motivated me to get behind the camera,

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Speaker 1: being that I'm a part of the culture. I want

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Speaker 1: to be one of the ones helping shape those images,

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Speaker 1: helping tell those stories, extend what these artists have put

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Speaker 1: down on these records. Are the many videos I directed,

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Speaker 1: ones where I got to tell a story, like what

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Speaker 1: I did for Nas with the song one Love, what

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Speaker 1: I did for Gang Star with just to get a

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Speaker 1: rep ladies first, for Queen Latifa.

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Speaker 2: Don't Don't let Me go on down the line.

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Speaker 1: But I did over sixty videos back in this time

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Speaker 1: period while I'm hosting your MTV raps ed Lover Them rapper, actor,

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Speaker 1: radio personality and former MTV VJ.

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Speaker 6: Yeah, they were on.

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Speaker 10: You know in New York City, we all went home

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Speaker 10: to watch Video music Box because video music Box played everything,

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Speaker 10: you know what I mean. You got a taste of everything,

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Speaker 10: and you got that first real taste of hip hop

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Speaker 10: watching video music Box. You know, the hip hop videos

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Speaker 10: that were actually created were put on your music box.

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Speaker 10: And I think a lot of the hip hop videos

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Speaker 10: that were actually created because of Video Music That was

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Speaker 10: their outlet. That was what New York wants, Uncle Ralph,

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Speaker 10: and that was what we paid attention to. Was Video

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Speaker 10: Music Box. It spread hip hop around. I mean before that,

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Speaker 10: it was just records. You buy the records, so you

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Speaker 10: don't have the record, or somebody has a tape and

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Speaker 10: you dubbed the tape, or you tape the record off

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Speaker 10: the radio because if Red and Molly mal played it

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Speaker 10: before it was in the stores, you get to sit

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Speaker 10: there and listen to it. And then you had to

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Speaker 10: you know, the pause button the record. But and you

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Speaker 10: get it, you know, and you made sure that you

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Speaker 10: hit that pause button before they said WBLS or you know,

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Speaker 10: K to you or whatever or ninety eight seven kids.

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Speaker 10: You want that on your tape. You want the tape

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Speaker 10: of the songs. And Video Music Box made it visual

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Speaker 10: for us. You got to see it. You got to

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Speaker 10: see who the artists were, even if you didn't know

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Speaker 10: what they look like, if you never saw a flyer

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Speaker 10: with their face on it, you got to see exactly

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Speaker 10: who the artist is.

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Speaker 6: And you know they.

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Speaker 10: Will talk to the artists, so you got to hear

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Speaker 10: from the artists and it put you inside these parties

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Speaker 10: that were going around New York City, so you got

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Speaker 10: to see some performance stuff from some artists. So it

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Speaker 10: meant everything to everybody in the Tried State area to

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Speaker 10: be able to tone that and watch it and actually

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Speaker 10: put your face on television because there was no other

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Speaker 10: outlet for hip hop artists to be on television at

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Speaker 10: that time.

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Speaker 6: For video music.

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Speaker 8: Pop, Ralph McDaniels, the influence of Video Music Box is

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Speaker 8: always there. You always wanted to be fun, you know,

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Speaker 8: And so when I first started seeing YO, I felt

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Speaker 8: like it was similar to what we were doing. Wasn't

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Speaker 8: quite there yet, it was still had that MTV produced

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Speaker 8: feel to it. As time started to go on and

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Speaker 8: Ed and Dre really kind of loosened it up a

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Speaker 8: little bit. Freddie is a historian and kept Freddie is

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Speaker 8: the man, you know bab five Freddy, but Ed and

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Speaker 8: Dre made it a little bit more loose, a little

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Speaker 8: bit more funny, comedic, and they were out, you know,

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Speaker 8: doing things that were happening in the clubs like that.

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Speaker 8: So I feel like that's when I really start to

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Speaker 8: see the influence of what we do. And also with TRL,

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Speaker 8: it kind of had that that feeling I'm not sure,

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Speaker 8: you know, like I don't know if TRL had any

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Speaker 8: influence from us, but any kind of live interaction, any

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Speaker 8: kind of cool conversation, shout out is always, you know,

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Speaker 8: something that we started. We brought that to TV and

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Speaker 8: people were like, you know, doing shout outs. So anytime

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Speaker 8: I back then, I'd be sensitive to it, like, hey, hey,

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Speaker 8: waylet's the same shout out a little bit too much

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Speaker 8: right now, But I think that we it's well. So

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Speaker 8: when it comes to b T I feel like we

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Speaker 8: had definitely a big influence on that. Big tickets from

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Speaker 8: the Bronx. Big ticket was dancing and videos that I directed.

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Speaker 8: He was a dancer, so he grew up on me,

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Speaker 8: you know. So I feel like his reference was video

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Speaker 8: music bos that was his only reference prior to doing

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Speaker 8: what he did with the Basement, and he understood what

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Speaker 8: it was the Basement, you know, he gave it that

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Speaker 8: they came with that kind of energy and you know,

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Speaker 8: and I'm not sure if that was his idea, but

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Speaker 8: he could definitely knew what it was when it was

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Speaker 8: proposed on. So yeah, I think we definitely have a

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Speaker 8: print on all types of visuals in hip hop and

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Speaker 8: videos and visuals, how it's presented, and just making it.

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Speaker 8: You know, let's do it like Rol McDaniels does it.

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Speaker 8: You know that just that you couldn't help it. If

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Speaker 8: you watched me for ten years growing up, he had

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Speaker 8: no choice if you were from New York. I think

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Speaker 8: Video Music Box played a big, a major role because

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Speaker 8: only run DMC was getting played on MTV. There were

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Speaker 8: no other hip hop videos getting played. So I watched

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Speaker 8: record labels go jump up and down, spend a whole

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Speaker 8: lot of money to get their videos played at MTV,

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Speaker 8: and it wasn't happening because MTV wasn't ready to do that,

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Speaker 8: And the only thing that those labels and those artists

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Speaker 8: had was Video Music Bob and that was a way

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Speaker 8: to show MTV that this is a real thing and

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Speaker 8: it can be programmed every day and people will watch it.

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Speaker 8: And I think that even MTV started to see that,

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Speaker 8: you know, kids are watching this show and they're talking

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Speaker 8: about this show called Video Music Bop, So maybe we

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Speaker 8: should think about doing a hip hop show, you know,

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Speaker 8: maybe we should do it.

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Speaker 6: And I knew that, you.

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Speaker 8: Know, because I went to them, you know, like in

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Speaker 8: nineteen eighty five, and she was like, yo, I just

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Speaker 8: did this thing called Freshfest. I take the whole show,

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Speaker 8: very diverse audience in Long Island, and.

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Speaker 6: Y'all should do a hip hop show. What's up?

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Speaker 8: And they were like, nah, MTV is not ready for that.

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Speaker 8: We're not you know that that's working in New York, proud,

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Speaker 8: but it's not working in the Midwest. And I was like,

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Speaker 8: the groups are on TAK like that's a tour. It's

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Speaker 8: not just one city that they're doing this concert at

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Speaker 8: and kids are coming and this is the new thing,

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Speaker 8: and they were just not with it. And then in

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Speaker 8: eighty seven eighty eight they came up with Your on

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Speaker 8: TV Raps and that's when everything changed for hip hop

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Speaker 8: because now you had a national show playing hip hop

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Speaker 8: videos on a daily basis, and that was a big deal.

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Speaker 1: Yeah, I really dug Ralph McDaniel show Video music Box.

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Speaker 1: That was important watching to come home and get that.

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Speaker 1: UHF Dill tuned in right to people all them videos

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Speaker 1: and once again they didn't like like ROP said, they

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Speaker 1: didn't just play rap, they played R and B. They

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Speaker 1: played a little bit of rock stuff here and there.

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Speaker 1: You had the right beat. Ralph and his partner back

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Speaker 1: at that time, the vid kid Lionel Martin did their thing,

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Speaker 1: and I remember when they first went on the air,

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Speaker 1: they didn't appear on screen at all.

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Speaker 2: They would introduce the videos radio.

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Speaker 1: Station style, so they you'd hear their voice, they'd play

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Speaker 1: the video, they'd come out of it, maybe mention what

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Speaker 1: that was, and then play another video. And that was

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Speaker 1: how I remember Video Music Box in the beginning. And

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Speaker 1: then soon on they started covering a lot of cool

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Speaker 1: events around the city, you know, and then they got

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Speaker 1: iconic and famous for letting people get on the mic

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Speaker 1: and shout out they whole hood, they family. It was

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Speaker 1: really a highlight moment be able to tune in and

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Speaker 1: see New York's finest music video show, No Question Baby,

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Speaker 1: Video Music Box.

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Speaker 2: So ah, yeah, what's up everybody. It's ten o'clock. Black

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Speaker 2: is Black. I'm in full effect. That's right that far

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Speaker 2: Freddie welcoming you to my show, Yo, MTD Rapper. Today.

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Speaker 1: In nineteen eighty one, something hits Cable, and keep in

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Speaker 1: mind Cable is still relatively new. A channel called MTV

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Speaker 1: for music Television. They go live in nineteen eighty one

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Speaker 1: and what are they doing. They're playing music videos clips

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Speaker 1: that rock artists mostly make little fantasy surreal type jumping

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Speaker 1: around singing the song, and they created a whole channel

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Speaker 1: that just played these music videos and MTV got hot.

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Speaker 1: They were on fire in the beginning, but they were

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Speaker 1: only playing rock or what was known as pop at

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Speaker 1: that time.

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Speaker 2: Basically radio was very segregated.

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Speaker 1: Back in the days, pop stations basically meant you a

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Speaker 1: white artist, and they played your pop or your rock song,

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Speaker 1: and the other charts they were, you know, black artists

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Speaker 1: making music that was R and B, soul or dance,

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Speaker 1: so it's pretty segregated. If you was like Michael Jackson

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Speaker 1: making soul and R and B but that could also

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Speaker 1: fit pop, you were still relegated to only be on

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Speaker 1: those charts. So the idea behind MTV in the beginning

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Speaker 1: was to emulate what radio was doing. So basically black

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Speaker 1: music wasn't getting barely any love, with the exception of

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Speaker 1: maybe Lionel Richie Little Something Something from Prince. But then

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Speaker 1: Michael Jackson, when it was time for Billy Jean and Thriller,

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Speaker 1: the force of his label got behind MTV and basically said,

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Speaker 1: if you don't play this, we're pulling everything on our

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Speaker 1: roster off the channel, which included Bruce Springsteen and a

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Speaker 1: lot of other big acts.

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Speaker 10: Ed Lover You on TV raps came about for me

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Speaker 10: because I saw the pilot of you on TV raps

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Speaker 10: running them did the pilot. They did it from one

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Speaker 10: running them's tours, and I saw the pilot and at

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Speaker 10: the end of the pilot I saw the name Ted

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Speaker 10: Demi and I was like, Ted Demi, I wonder if

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Speaker 10: that's the same Ted Demi that I know from Rockville Center.

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Speaker 10: And then I found out that it was that Ted

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Speaker 10: was working at MTV. Ted and I went all the

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Speaker 10: way back because my best friend, Kurt's mom is episc

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Speaker 10: companion as she's part of the diocese, and so was

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Speaker 10: Ted's father. So Ted was whenever they went on one of

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Speaker 10: those religious rist treats or something like that, to keep

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Speaker 10: her son, Kurt, my best friend, out of trouble.

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Speaker 6: She'd bring me, bring Edwin, so you have something to do.

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Speaker 10: So I would go with them, and that's where we

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Speaker 10: met this little white boy from Rockville Center named Ted Demi,

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Speaker 10: who knew hip hop like we knew hip hop, who

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Speaker 10: loved the music as much as we loved the music.

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Speaker 10: So we kept in touch with them, and we used

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Speaker 10: to take our boys to Rockville Center to play Ted

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Speaker 10: and his and his boys in flag football, a touch football.

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Speaker 6: All throughout high school.

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Speaker 10: And then with Ted went to college, we stayed in

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Speaker 10: touch with Ted and they used to have the annual

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Speaker 10: big Courtland State Picnic up there at Courtland, New York,

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Speaker 10: and we jump in the cars and we drive all

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Speaker 10: the way up to Courtland. So we stayed in touch

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Speaker 10: with Ted. We knew what Ted was doing after college.

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Speaker 10: During high school, we always knew what Ted was doing.

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Speaker 10: So when I saw his name, I started calling him

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Speaker 10: right after Fab got on and I was like, wait

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Speaker 10: a minute, this is a weekly thing. Like I thought

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Speaker 10: that was a special you know. I was like, this

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Speaker 10: is a weekly thing, and they doing this every Fab

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Speaker 10: five Freddy. So I started calling Ted. It's like your Ted.

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Speaker 10: I remember Ted invited me to the video that he

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Speaker 10: did he did Push It, and I was there on

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Speaker 10: the video set for Push It.

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Speaker 6: He did get up for Salt and Pep. I was there.

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Speaker 10: And then I was working at Andrew Jackson High School

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Speaker 10: in Queen and he was going to direct rolling with

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Speaker 10: Kid and Play. But they had this whole scenario of

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Speaker 10: doing it and then high school, so that I secured

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Speaker 10: the high school for them to shoot the rolling with

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Speaker 10: kid and play video. I'm actually in the video a

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Speaker 10: little bit.

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Speaker 6: So when it.

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Speaker 10: Came around time for your on TV reps, I just

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Speaker 10: started bugging him. I was like, listen, man, don't nobody

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Speaker 10: know more about hip hop than I do? I love

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Speaker 10: this and listen, I know y'all gotta do something. You

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Speaker 10: just can't have Fab on there talking I do a

438
00:23:00,400 --> 00:23:02,879
Speaker 10: record report about what records are hot, or let me

439
00:23:02,920 --> 00:23:04,920
Speaker 10: do a movie reviewal And he kept on ed, hold

440
00:23:05,000 --> 00:23:07,360
Speaker 10: on this brand new let's see what happens.

441
00:23:07,359 --> 00:23:08,000
Speaker 6: We don't you know.

442
00:23:08,440 --> 00:23:12,440
Speaker 10: So once they decided that it was a highly rated show,

443
00:23:13,320 --> 00:23:16,320
Speaker 10: and I guess Fab was into so many other things,

444
00:23:16,359 --> 00:23:18,280
Speaker 10: you know, like he's a director in his own right

445
00:23:18,680 --> 00:23:22,560
Speaker 10: and an artist and you know, or one of Botskaya's

446
00:23:22,600 --> 00:23:26,199
Speaker 10: closest friends, fad knew everybody from Debbie, Harry and all

447
00:23:26,240 --> 00:23:28,960
Speaker 10: of them. Bab didn't want to, as he says, he

448
00:23:29,000 --> 00:23:31,760
Speaker 10: didn't want to overexpose himself by doing a daily show,

449
00:23:32,359 --> 00:23:36,040
Speaker 10: so they had to find somebody. So Ted called me

450
00:23:36,040 --> 00:23:38,560
Speaker 10: and asked me if I wanted to audition for and

451
00:23:38,600 --> 00:23:40,959
Speaker 10: I was like, damn right, And I came down in audition.

452
00:23:41,080 --> 00:23:45,480
Speaker 10: Peter Dougherty God rest his soul, also knew Dre from

453
00:23:45,480 --> 00:23:48,000
Speaker 10: when Dre DJ'ed on the tour for the Beastie Boy.

454
00:23:48,520 --> 00:23:51,320
Speaker 10: He asked Dre to come in and audition, and Ted

455
00:23:51,440 --> 00:23:55,480
Speaker 10: asked me then Ted Dre was in Peter's office on

456
00:23:55,520 --> 00:23:57,679
Speaker 10: a different floor and I was still in the office

457
00:23:57,680 --> 00:24:00,600
Speaker 10: with Ted, and Ted called Peter says, dot Dre's still

458
00:24:00,680 --> 00:24:02,760
Speaker 10: up there, and he's like yeah. He said, send them

459
00:24:02,800 --> 00:24:05,119
Speaker 10: down to my office and we both did Ted's cramp

460
00:24:05,200 --> 00:24:08,120
Speaker 10: office and Ted looked at us and said, can y'all

461
00:24:08,119 --> 00:24:11,119
Speaker 10: do something together on video? Because I think this is

462
00:24:11,119 --> 00:24:14,640
Speaker 10: what I want. I like this Laurel and Hardy and

463
00:24:14,680 --> 00:24:17,080
Speaker 10: that's how I got my job. That's that's how it happened.

464
00:24:17,119 --> 00:24:19,280
Speaker 10: It was Ted emp that I was like, y'all too

465
00:24:19,680 --> 00:24:22,240
Speaker 10: for the Daily Show and they had to go in

466
00:24:22,280 --> 00:24:25,800
Speaker 10: and convince MTV, and MTV came back and said we

467
00:24:25,840 --> 00:24:27,160
Speaker 10: got one thousand dollars a week.

468
00:24:27,359 --> 00:24:29,439
Speaker 6: That's all we got, and me and Dre.

469
00:24:29,359 --> 00:24:31,240
Speaker 10: Said, okay, I'll take five hundred piece because I was

470
00:24:31,280 --> 00:24:34,480
Speaker 10: still working at school Safety at the time, so extra

471
00:24:34,520 --> 00:24:36,880
Speaker 10: five hundred dollars and no contract for a long time,

472
00:24:37,000 --> 00:24:38,520
Speaker 10: so you know, we made it work.

473
00:24:38,560 --> 00:24:40,119
Speaker 6: We didn't know how long it was gon last. We

474
00:24:40,240 --> 00:24:41,200
Speaker 6: just made it work. Man.

475
00:24:41,280 --> 00:24:44,639
Speaker 1: Great to hear my man Ed Love speak about Ted Demi.

476
00:24:44,800 --> 00:24:48,360
Speaker 1: Rest in peace. Ted Demi and Peter Doughty. These were

477
00:24:48,359 --> 00:24:52,040
Speaker 1: the two guys that were the reason for your MTV raps.

478
00:24:52,240 --> 00:24:54,000
Speaker 1: I told you in the beginning of this about my

479
00:24:54,040 --> 00:24:57,679
Speaker 1: friendship with Peter Doughty, who was the one that you know,

480
00:24:57,800 --> 00:25:00,840
Speaker 1: knew things that I had done on the Downto Town scene,

481
00:25:01,000 --> 00:25:04,320
Speaker 1: from making art to making the movie Wild Style, to

482
00:25:04,440 --> 00:25:08,000
Speaker 1: getting in Blondie's ear and helping inspire him to make

483
00:25:08,400 --> 00:25:12,080
Speaker 1: the record Rapture. But Ted Demi was a kid from

484
00:25:12,080 --> 00:25:16,879
Speaker 1: Long Island Man. Ted was an incredible guy, an incredible personality.

485
00:25:17,080 --> 00:25:20,360
Speaker 1: He was super duper passionate about hip hop. I mean

486
00:25:20,760 --> 00:25:24,440
Speaker 1: we would sit around and just rap together different songs,

487
00:25:24,600 --> 00:25:26,160
Speaker 1: slick ricks, Lottie Dottie.

488
00:25:26,160 --> 00:25:29,000
Speaker 2: We can go back and forth on that to the utmost.

489
00:25:29,200 --> 00:25:32,560
Speaker 1: And Ted started to direct music videos as I was

490
00:25:32,600 --> 00:25:36,080
Speaker 1: also doing during the same time we were making your

491
00:25:36,160 --> 00:25:41,000
Speaker 1: MTV raps. But Ted just super passionate and once again

492
00:25:41,480 --> 00:25:44,320
Speaker 1: Ted Demi brought at Lover to the table. Peter Doherty

493
00:25:44,400 --> 00:25:47,080
Speaker 1: brought Doctor Dre to the table. Doctor Dre had also

494
00:25:47,160 --> 00:25:50,560
Speaker 1: been an early DJ for the Beastie Boys from the

495
00:25:50,600 --> 00:25:53,960
Speaker 1: group original concept with some of the dopest beats. But

496
00:25:54,080 --> 00:25:57,639
Speaker 1: Ted was just an incredible guy. I can't say enough

497
00:25:57,680 --> 00:26:01,800
Speaker 1: about him and how much he's mist but Ted was

498
00:26:01,840 --> 00:26:05,680
Speaker 1: able to parlay and become a big movie director, producing

499
00:26:05,760 --> 00:26:08,840
Speaker 1: some directing some really good films. The last film Ted

500
00:26:08,920 --> 00:26:12,200
Speaker 1: made was a film that starred Johnny Depp called Blow.

501
00:26:12,880 --> 00:26:16,800
Speaker 1: But sadly the early two thousands, Ted left us. But

502
00:26:16,920 --> 00:26:20,440
Speaker 1: he was super passionate about hip hop and was such

503
00:26:20,480 --> 00:26:24,960
Speaker 1: a driving force behind what Yo MTV raps was and

504
00:26:25,119 --> 00:26:27,680
Speaker 1: was all about keeping it real. Ted would run any

505
00:26:27,800 --> 00:26:30,560
Speaker 1: new artists that was easing into the mix that he

506
00:26:30,720 --> 00:26:32,640
Speaker 1: kind of liked. He would make sure that we all

507
00:26:32,680 --> 00:26:35,159
Speaker 1: agreed they were the ones, and we gave him that

508
00:26:35,280 --> 00:26:38,200
Speaker 1: light and let him go from there, Doctor Dre.

509
00:26:38,960 --> 00:26:42,560
Speaker 5: So when you start getting the evolution of rock Box

510
00:26:43,160 --> 00:26:47,439
Speaker 5: and even of the Message and the Fat Boys in

511
00:26:47,520 --> 00:26:50,520
Speaker 5: that Infanthou stage, it wasn't as many, but when we

512
00:26:50,560 --> 00:26:54,760
Speaker 5: get to you old TV raps premier, especially for our show,

513
00:26:55,880 --> 00:26:57,720
Speaker 5: we didn't have a little videos that thar do his

514
00:26:57,760 --> 00:27:01,080
Speaker 5: show every day on the week. He pulled James Blown,

515
00:27:01,680 --> 00:27:05,440
Speaker 5: he pulled Bob Marley, we pulled Parliament Funk, the delic

516
00:27:06,280 --> 00:27:08,639
Speaker 5: and we were just making stuff up as we went along.

517
00:27:09,440 --> 00:27:12,800
Speaker 5: And as that evolution of videos started to grow, you

518
00:27:12,880 --> 00:27:14,080
Speaker 5: started to get better videos.

519
00:27:14,400 --> 00:27:15,520
Speaker 2: You started to get stuff.

520
00:27:15,320 --> 00:27:16,159
Speaker 6: With salt and pepper.

521
00:27:16,600 --> 00:27:17,600
Speaker 2: Took a long time.

522
00:27:18,520 --> 00:27:21,760
Speaker 5: I mean, we really think about unlike my recollection is great,

523
00:27:22,400 --> 00:27:24,320
Speaker 5: is there a video for rock, say Roxanne?

524
00:27:25,080 --> 00:27:28,560
Speaker 2: And if it is, it wasn't like a video compared.

525
00:27:28,280 --> 00:27:31,879
Speaker 5: To add the Man and Roxanne. Roxanne by ETFO was

526
00:27:31,920 --> 00:27:36,400
Speaker 5: a huge internat show. Yet even the video for Planet

527
00:27:36,480 --> 00:27:39,639
Speaker 5: Rock it was it was done on the cheese effect.

528
00:27:40,760 --> 00:27:44,399
Speaker 5: It wasn't like done with the intentions of old on MTV.

529
00:27:45,840 --> 00:27:50,000
Speaker 5: But the song was an international Leggy show me the

530
00:27:50,080 --> 00:27:53,960
Speaker 5: video for from Rackers July, show me the video for

531
00:27:54,040 --> 00:27:58,600
Speaker 5: Christmas Wrap. There weren't videos for those songs or the bricks.

532
00:27:58,640 --> 00:28:02,880
Speaker 5: In the beginning two we started to accumulate the crew.

533
00:28:03,240 --> 00:28:06,240
Speaker 1: Yeah, we had a nice run from the late eighties

534
00:28:06,440 --> 00:28:11,359
Speaker 1: into the mid late nineties, YOURMTV raps as the number

535
00:28:11,400 --> 00:28:15,520
Speaker 1: one destination because once again, at the time when YOURMTV

536
00:28:15,720 --> 00:28:19,000
Speaker 1: Raps came on in the fall of eighty eight, hip

537
00:28:19,000 --> 00:28:23,680
Speaker 1: hop was not on every radio station everywhere, Like New

538
00:28:23,720 --> 00:28:27,199
Speaker 1: York had some underground shows on the weekends where you

539
00:28:27,240 --> 00:28:30,960
Speaker 1: got to hear the flavor. LA had Kday, like a

540
00:28:31,000 --> 00:28:32,800
Speaker 1: twenty four hour AM rap station.

541
00:28:33,880 --> 00:28:35,960
Speaker 2: You know, you got to see it as well as

542
00:28:36,000 --> 00:28:36,399
Speaker 2: hear it.

543
00:28:36,880 --> 00:28:40,280
Speaker 1: So it was like such an impact on the culture

544
00:28:40,320 --> 00:28:45,320
Speaker 1: overall and definitely made Yo like a key destination because

545
00:28:45,360 --> 00:28:48,360
Speaker 1: once again you got to see your favorite artists in

546
00:28:48,400 --> 00:28:51,640
Speaker 1: their neighborhoods. We went around the different parts of the country.

547
00:28:51,680 --> 00:28:54,720
Speaker 1: We went in Compton with NWA, We were in the

548
00:28:54,800 --> 00:28:58,280
Speaker 1: Fifth Ward, in Houston, Texas with the Ghetto Boys. We

549
00:28:58,280 --> 00:29:03,040
Speaker 1: were in Liberty City and over Town with Luke. I mean,

550
00:29:03,080 --> 00:29:05,520
Speaker 1: we were going where the artists were from, where they

551
00:29:05,560 --> 00:29:07,360
Speaker 1: were making and showing the rest of the country what

552
00:29:07,440 --> 00:29:09,960
Speaker 1: that was. So it was like, oh, Man, artists was

553
00:29:10,200 --> 00:29:12,320
Speaker 1: hoping and dreaming. They used to tell me. I used

554
00:29:12,320 --> 00:29:14,160
Speaker 1: to meet artists. They used to say, Man, fab I

555
00:29:14,240 --> 00:29:17,280
Speaker 1: used to dream about standing next to you holding that mic,

556
00:29:17,640 --> 00:29:19,840
Speaker 1: you know, with that OOMTV rap symbol on it.

557
00:29:19,840 --> 00:29:21,640
Speaker 2: It's amazing to realize what.

558
00:29:21,560 --> 00:29:24,760
Speaker 1: That meant to so many artists that got to talk

559
00:29:24,800 --> 00:29:28,440
Speaker 1: to their audience in a way that never existed, particularly

560
00:29:28,480 --> 00:29:31,880
Speaker 1: for artists of color just was non existent. We used

561
00:29:31,920 --> 00:29:34,240
Speaker 1: to have to sit around on the weekends and watch

562
00:29:34,280 --> 00:29:37,320
Speaker 1: Soul Trained Baby, seeing them on Don Cornelius, you know,

563
00:29:37,400 --> 00:29:40,440
Speaker 1: that was one of the main windows the whole country had,

564
00:29:40,720 --> 00:29:44,200
Speaker 1: let alone, seeing what was going on from hood to

565
00:29:44,280 --> 00:29:48,600
Speaker 1: hood across America. Ralph McDaniel's when I first saw it,

566
00:29:48,680 --> 00:29:50,520
Speaker 1: and I think, I don't know, maybe I saw it

567
00:29:50,560 --> 00:29:53,760
Speaker 1: on I was in somebody's office at a label and

568
00:29:53,800 --> 00:29:57,800
Speaker 1: you know, sitting around watching it, and I was like,

569
00:29:57,920 --> 00:29:59,960
Speaker 1: this ain't me is they can't compete with me?

570
00:30:00,160 --> 00:30:02,920
Speaker 8: You know, like I didn't think it was possible. And

571
00:30:03,040 --> 00:30:05,720
Speaker 8: because I felt like we were definitely more street and

572
00:30:05,840 --> 00:30:08,960
Speaker 8: you had to be street to do this, I didn't

573
00:30:09,120 --> 00:30:11,840
Speaker 8: still didn't look at hip hop in a pop way,

574
00:30:13,160 --> 00:30:16,280
Speaker 8: you know, And I was like, nah, we still gotta

575
00:30:16,320 --> 00:30:18,479
Speaker 8: keep it funky, we still gotta keep it to the street.

576
00:30:18,960 --> 00:30:20,960
Speaker 8: And we would never do certain things that they would

577
00:30:21,000 --> 00:30:23,320
Speaker 8: do on that show. So I was like, that's cool.

578
00:30:23,320 --> 00:30:25,840
Speaker 8: But I saw the potential that where it was going,

579
00:30:25,920 --> 00:30:28,360
Speaker 8: so I wasn't stupid, So I said, it's going to

580
00:30:28,440 --> 00:30:30,480
Speaker 8: be something. I know, it's going to be a big

581
00:30:30,520 --> 00:30:33,520
Speaker 8: deal because they have all access to all the artists,

582
00:30:33,640 --> 00:30:36,000
Speaker 8: you know like they coming on back to back to

583
00:30:36,080 --> 00:30:38,800
Speaker 8: back to back to back, and I'm like and Dre

584
00:30:39,160 --> 00:30:41,360
Speaker 8: and they know they from the street, they know what

585
00:30:41,440 --> 00:30:43,160
Speaker 8: time it is. They're going to ask the right questions

586
00:30:43,640 --> 00:30:46,400
Speaker 8: and Freddie and it's going to get to the point

587
00:30:46,440 --> 00:30:49,040
Speaker 8: where it's going to be to make the biggest thing.

588
00:30:49,200 --> 00:30:51,800
Speaker 8: So and that's what it was. It was the biggest

589
00:30:51,840 --> 00:30:54,440
Speaker 8: thing and Love It three were a worldwide show.

590
00:30:55,040 --> 00:30:57,840
Speaker 10: See Your TV Raps was actually a show called Yo

591
00:30:58,400 --> 00:31:00,640
Speaker 10: that was on in England and was a young lady

592
00:31:00,680 --> 00:31:03,479
Speaker 10: by the name of Sophie Brahma where they decided to

593
00:31:03,520 --> 00:31:07,880
Speaker 10: do YO. But she played everything. She played dance, she

594
00:31:07,960 --> 00:31:12,040
Speaker 10: played techno, she played everything. Yo is a term as

595
00:31:12,160 --> 00:31:14,080
Speaker 10: like right in your face, like Yo, this is what's

596
00:31:14,120 --> 00:31:17,720
Speaker 10: happened right, But she didn't. They didn't specifically tailor that

597
00:31:17,840 --> 00:31:22,080
Speaker 10: show to rap music or hip hop. Tad and Peter

598
00:31:22,240 --> 00:31:25,880
Speaker 10: came out with YO MTV Raps because it's MTV and

599
00:31:25,920 --> 00:31:28,960
Speaker 10: we wanted to show everybody that MTV is into hip hop.

600
00:31:29,040 --> 00:31:32,720
Speaker 10: Yo MTV hip hop was thrown around. It just didn't

601
00:31:32,760 --> 00:31:36,840
Speaker 10: sound so it was Yo, EMTV rap. But what we

602
00:31:36,840 --> 00:31:41,280
Speaker 10: were able to do because we were in places that

603
00:31:41,600 --> 00:31:43,240
Speaker 10: rap city came behind us.

604
00:31:43,720 --> 00:31:45,280
Speaker 6: There was a lot of local shows.

605
00:31:45,360 --> 00:31:48,959
Speaker 10: Graffiti Rocket came out, it didn't work, and then you know,

606
00:31:49,320 --> 00:31:53,720
Speaker 10: Video Music Box and then the Box. Because we were global,

607
00:31:54,640 --> 00:31:58,640
Speaker 10: we gave the world the field of him. You know,

608
00:31:58,720 --> 00:32:02,400
Speaker 10: I still run into people that's older, thirties or forties.

609
00:32:02,440 --> 00:32:04,800
Speaker 10: I'll become out of bag. A Nigerian dude to stop

610
00:32:04,840 --> 00:32:07,560
Speaker 10: me and say, yo, I learned to speak English watching

611
00:32:07,640 --> 00:32:10,240
Speaker 10: your own TV raps and they come on to midnight, Well,

612
00:32:10,280 --> 00:32:13,479
Speaker 10: I stay up and watch it just so I learned,

613
00:32:13,520 --> 00:32:16,000
Speaker 10: you know, hip hop and the language. And we gave

614
00:32:16,000 --> 00:32:20,640
Speaker 10: it that crossover appeal because that's really where white boys

615
00:32:20,640 --> 00:32:23,720
Speaker 10: didn't watch video. White boys watch your all TV rap,

616
00:32:24,560 --> 00:32:25,120
Speaker 10: you know what I mean.

617
00:32:25,160 --> 00:32:25,760
Speaker 6: So we gave it.

618
00:32:25,880 --> 00:32:30,240
Speaker 10: Yeah, we absolutely collectively everybody that was involved with it

619
00:32:30,960 --> 00:32:35,160
Speaker 10: gave it that global appeal from the top top, from

620
00:32:35,480 --> 00:32:39,680
Speaker 10: Doug Herzog and Judy McGrath, all the way down to

621
00:32:39,920 --> 00:32:42,000
Speaker 10: the cameraman and all the way down to me, Dre

622
00:32:42,520 --> 00:32:46,840
Speaker 10: and t. All of the humor and stuff that was

623
00:32:46,840 --> 00:32:49,479
Speaker 10: attributed to your TV raps came from us. But they

624
00:32:49,520 --> 00:32:52,440
Speaker 10: gave us the opportunity and a platform and believed in

625
00:32:52,560 --> 00:32:54,800
Speaker 10: us enough to let us go. You know there was

626
00:32:54,840 --> 00:32:56,920
Speaker 10: nothing scripted about your on TV rats at all.

627
00:32:57,240 --> 00:32:57,920
Speaker 6: You kind of know.

628
00:32:57,920 --> 00:33:00,320
Speaker 10: That you got a hit show, but the significant of

629
00:33:00,360 --> 00:33:03,720
Speaker 10: the show didn't dawn on me until the show was gone.

630
00:33:04,120 --> 00:33:06,480
Speaker 10: I knew it was a great show. I knew it

631
00:33:06,520 --> 00:33:09,320
Speaker 10: allowed us to be on our Citio Hall. I knew

632
00:33:09,360 --> 00:33:11,960
Speaker 10: it allowed us to be on different magazines. I knew

633
00:33:12,000 --> 00:33:15,920
Speaker 10: it allowed us to do things. But what the significance

634
00:33:16,080 --> 00:33:19,560
Speaker 10: of it was for that time period we didn't know

635
00:33:19,720 --> 00:33:21,960
Speaker 10: until at least I didn't know, and I ain't gonna

636
00:33:22,000 --> 00:33:24,600
Speaker 10: claim that I knew until after the show was gone.

637
00:33:24,760 --> 00:33:26,320
Speaker 2: Yeah, you're on TV raps. I mean, come on.

638
00:33:26,400 --> 00:33:30,560
Speaker 1: It was like such a huge, important cultural moment with

639
00:33:30,920 --> 00:33:35,280
Speaker 1: just the impact that it had. MTV felt it significantly,

640
00:33:35,760 --> 00:33:37,840
Speaker 1: you know. And then at the same time as the

641
00:33:37,920 --> 00:33:40,200
Speaker 1: show blew up, and as the culture and the music

642
00:33:40,280 --> 00:33:43,800
Speaker 1: was getting bigger, it was under attack for things being

643
00:33:43,880 --> 00:33:48,040
Speaker 1: said on records, and presidents and Vice President Dan Quayle

644
00:33:48,160 --> 00:33:50,800
Speaker 1: and this one and that were like yelling out the

645
00:33:50,880 --> 00:33:54,040
Speaker 1: different artist names and coming at Iced Tea and different

646
00:33:54,280 --> 00:33:57,440
Speaker 1: people like Luke for things that were being said. And

647
00:33:57,560 --> 00:34:03,040
Speaker 1: MTV did stand firm and defend people's right to free speech.

648
00:34:03,360 --> 00:34:06,560
Speaker 1: As a platform to let artists express themselves. So the

649
00:34:06,720 --> 00:34:09,400
Speaker 1: influence was as big as you can get at the

650
00:34:09,480 --> 00:34:13,720
Speaker 1: time when you have something new, a voice from the hood,

651
00:34:13,960 --> 00:34:17,839
Speaker 1: people that really haven't had voices at that level, you know,

652
00:34:17,960 --> 00:34:21,920
Speaker 1: getting heard, getting seen, having influence on the culture that

653
00:34:22,080 --> 00:34:24,600
Speaker 1: continues to this day, but at that time it was

654
00:34:24,640 --> 00:34:28,759
Speaker 1: transformational and it was felt from one end to the other,

655
00:34:28,880 --> 00:34:31,600
Speaker 1: and then you begin to see it influence other artists

656
00:34:31,680 --> 00:34:37,440
Speaker 1: their swagger, their style, and their music. So really a

657
00:34:37,480 --> 00:34:42,040
Speaker 1: big influence channel wide at MTV, but also BET, which

658
00:34:42,080 --> 00:34:44,160
Speaker 1: was a little late to the party, had to play

659
00:34:44,200 --> 00:34:46,480
Speaker 1: catch up and figure out how to get a rap

660
00:34:46,560 --> 00:34:49,759
Speaker 1: program on the air to represent over there at Black

661
00:34:49,880 --> 00:34:52,520
Speaker 1: Entertainment Television. It was good to see them finally figure

662
00:34:52,560 --> 00:34:52,839
Speaker 1: it out.

663
00:34:53,400 --> 00:34:58,040
Speaker 8: Ralph mcdanield's video music bots and YO and BT we

664
00:34:58,160 --> 00:34:59,880
Speaker 8: took hip hop to a whole other level because once

665
00:34:59,920 --> 00:35:04,000
Speaker 8: you saw it, people from outside of New York always

666
00:35:04,000 --> 00:35:06,200
Speaker 8: wanted to know what was happening in New you know,

667
00:35:06,280 --> 00:35:09,239
Speaker 8: like New York is just this New York doesn't mean

668
00:35:09,760 --> 00:35:11,279
Speaker 8: if it has to do it hip hop, it has

669
00:35:11,320 --> 00:35:14,400
Speaker 8: to do it the subways, whatever it is. It's something

670
00:35:14,640 --> 00:35:18,120
Speaker 8: a mystical about New York right. That's always been and

671
00:35:18,280 --> 00:35:20,640
Speaker 8: never will go away. To me, people always want to

672
00:35:20,680 --> 00:35:22,240
Speaker 8: know what's going on. I don't care how bigger artists

673
00:35:22,239 --> 00:35:23,640
Speaker 8: come from the South, they still want to know what's

674
00:35:23,680 --> 00:35:26,719
Speaker 8: going on in New York. Then New Yorkers got an

675
00:35:26,760 --> 00:35:30,440
Speaker 8: opportunity to see what was going on in these other areas.

676
00:35:30,800 --> 00:35:38,760
Speaker 8: So now you're looking at artists from DC, Atlanta, Midwest, Chicago, Detroit, La,

677
00:35:39,040 --> 00:35:44,040
Speaker 8: San Francisco, Houston, and you're like, oh wow, I never

678
00:35:44,480 --> 00:35:47,239
Speaker 8: imagined that this was happening like that. You know me,

679
00:35:47,440 --> 00:35:49,640
Speaker 8: I traveled, so I had a little advantage because I

680
00:35:49,680 --> 00:35:52,120
Speaker 8: was going to these places to make videos, so I

681
00:35:52,200 --> 00:35:55,040
Speaker 8: was kind of up on it before it happened. So

682
00:35:55,120 --> 00:35:57,879
Speaker 8: I was playing videos from other areas, other regions because

683
00:35:57,880 --> 00:35:59,520
Speaker 8: I knew and I was in those areas, and I

684
00:35:59,520 --> 00:36:01,520
Speaker 8: heard them music and I saw people reacting to it.

685
00:36:01,600 --> 00:36:03,160
Speaker 6: I'm like, they big, yo.

686
00:36:03,160 --> 00:36:06,640
Speaker 8: Too short is big in the Bay Area, y'a'm bugging,

687
00:36:07,200 --> 00:36:09,120
Speaker 8: and but New York was like, we don't get it,

688
00:36:09,480 --> 00:36:12,840
Speaker 8: you know. And that's the way it was. But I

689
00:36:12,880 --> 00:36:15,839
Speaker 8: think videos helped open up eyes to people. I think

690
00:36:15,960 --> 00:36:19,759
Speaker 8: like when I first played NWA, people were like, yo,

691
00:36:20,960 --> 00:36:23,480
Speaker 8: I don't know what just happened, But that was powerful.

692
00:36:23,680 --> 00:36:27,000
Speaker 8: I think Video Music Box I packed our culture in

693
00:36:27,000 --> 00:36:30,200
Speaker 8: a number of ways. One was it was interactive before

694
00:36:30,440 --> 00:36:35,120
Speaker 8: the internet, so you could make a shout out, or

695
00:36:35,200 --> 00:36:37,560
Speaker 8: you could hear me at the club or see me

696
00:36:37,600 --> 00:36:39,680
Speaker 8: at the club. I would tell you about the next

697
00:36:39,680 --> 00:36:41,000
Speaker 8: place we were going to be at and you would

698
00:36:41,040 --> 00:36:42,480
Speaker 8: be there and then you get your chance to do

699
00:36:42,520 --> 00:36:47,320
Speaker 8: a shout out, which was kind of interesting because people

700
00:36:47,320 --> 00:36:49,320
Speaker 8: would go to clubs all the time and that wouldn't

701
00:36:49,480 --> 00:36:52,000
Speaker 8: that experience wasn't happening, you know where it was the

702
00:36:52,040 --> 00:36:54,920
Speaker 8: guy from the TV is there. You know, Joe would go,

703
00:36:55,080 --> 00:36:58,120
Speaker 8: fat Joe, the guy from TV is going to be

704
00:36:58,160 --> 00:37:00,799
Speaker 8: at the club down the block. They're going there and

705
00:37:00,840 --> 00:37:02,680
Speaker 8: we're gonna be on TV and he's gonna put his

706
00:37:02,760 --> 00:37:04,520
Speaker 8: on TV and the next week he's gonna play it.

707
00:37:04,880 --> 00:37:09,440
Speaker 8: That whole interaction with the culture, with the artists, with

708
00:37:09,560 --> 00:37:13,120
Speaker 8: the graffiti artists, with the MC's, with the DJs. You know,

709
00:37:13,160 --> 00:37:15,759
Speaker 8: it wasn't just the stars. You know, we were you know,

710
00:37:15,880 --> 00:37:19,640
Speaker 8: I'm interviewing DJ Clark Kent. You know, we in Brooklyn,

711
00:37:19,800 --> 00:37:22,480
Speaker 8: you know, we in some spot, you know, and not

712
00:37:22,600 --> 00:37:24,600
Speaker 8: everybody knows who Clark kent Is I do.

713
00:37:24,680 --> 00:37:27,320
Speaker 6: I know he's important, but not everybody knows.

714
00:37:27,360 --> 00:37:30,560
Speaker 8: Now he's the Sneaker King and he's one of the originals,

715
00:37:30,800 --> 00:37:33,760
Speaker 8: but nobody knew that. Like then, I just knew that

716
00:37:33,760 --> 00:37:37,040
Speaker 8: that's my man from around the way. And that's what

717
00:37:37,080 --> 00:37:40,319
Speaker 8: we did. You know, to bring that type of information

718
00:37:40,440 --> 00:37:44,319
Speaker 8: to people, I think was critical because now you could

719
00:37:44,360 --> 00:37:45,719
Speaker 8: go to school the next day and you have some

720
00:37:45,840 --> 00:37:49,280
Speaker 8: information about hip hop that most people didn't know unless

721
00:37:49,280 --> 00:37:51,799
Speaker 8: they were really paying attention. You know, you might not

722
00:37:51,880 --> 00:37:55,439
Speaker 8: see that in the magazines or you know, or hear

723
00:37:55,480 --> 00:37:57,720
Speaker 8: that on the radio, but you found out some information

724
00:37:57,800 --> 00:38:01,000
Speaker 8: about the artists or people in the cold that you

725
00:38:01,080 --> 00:38:01,480
Speaker 8: didn't know.

726
00:38:01,840 --> 00:38:03,080
Speaker 6: And that was always a big thing.

727
00:38:03,120 --> 00:38:06,360
Speaker 8: When you know something about, you know, a culture that

728
00:38:06,400 --> 00:38:07,279
Speaker 8: everybody doesn't know.

729
00:38:07,520 --> 00:38:08,680
Speaker 6: That's why we do what we do.

730
00:38:10,760 --> 00:38:13,239
Speaker 1: On the next episode of the Fifty Years of Hip

731
00:38:13,239 --> 00:38:16,960
Speaker 1: Hop podcast series, new York is no longer known as

732
00:38:17,000 --> 00:38:18,240
Speaker 1: the leader of hip hop.

733
00:38:18,560 --> 00:38:19,080
Speaker 2: That's right.

734
00:38:19,400 --> 00:38:22,279
Speaker 1: New York held that crown for a long time, and

735
00:38:22,360 --> 00:38:25,399
Speaker 1: now other parts of the country are rising to the

736
00:38:25,440 --> 00:38:29,919
Speaker 1: top and begin to usher in sounds from everywhere. I mean,

737
00:38:30,360 --> 00:38:36,400
Speaker 1: of course Miami, new sounds from the Southeast Southwest, Midwest,

738
00:38:36,480 --> 00:38:41,440
Speaker 1: and of course the West Coast continually banging on, banging strong. Obviously,

739
00:38:41,520 --> 00:38:45,080
Speaker 1: even Canada has got into the mix, and many artists

740
00:38:45,120 --> 00:38:49,920
Speaker 1: of course rising and thriving out of Atlanta, Georgia. We're

741
00:38:49,960 --> 00:38:52,960
Speaker 1: gonna also look at the global influence of hip hop

742
00:38:53,040 --> 00:38:56,880
Speaker 1: culture and how it has reshaped the world of fashion.

743
00:38:57,120 --> 00:39:00,399
Speaker 1: I'm talking about from high end fashion, you know, top

744
00:39:00,440 --> 00:39:03,320
Speaker 1: shelf luxury items all the way.

745
00:39:03,120 --> 00:39:05,800
Speaker 2: Down to them sneakers and them jeans on your feet.

746
00:39:05,840 --> 00:39:10,840
Speaker 1: Baby, it don't stop. This episode has been executive produced

747
00:39:10,840 --> 00:39:14,440
Speaker 1: by Dolly S. Bishop, hosted and produced by your Boy

748
00:39:14,560 --> 00:39:15,520
Speaker 1: Fab five Freddie.

749
00:39:15,800 --> 00:39:17,080
Speaker 2: Produced by Aaron A.

750
00:39:17,320 --> 00:39:22,200
Speaker 1: King Howard Edit, mixed sound by Dwayne Crawfort, music scoring

751
00:39:22,280 --> 00:39:25,560
Speaker 1: by Trey Jones, Talent booking by Nicole Spence