WEBVTT - Micron's China Sales and Musk at VivaTech

0:00:01.680 --> 0:00:05.960
<v Speaker 1>From Marhart where Innovation, Money and power Collie in Silicon

0:00:06.080 --> 0:00:10.520
<v Speaker 1>Vallet NBN. This is Bloomberg Technology with Caroline Hyde and

0:00:10.760 --> 0:00:11.320
<v Speaker 1>Ed Ludlow.

0:00:25.079 --> 0:00:28.040
<v Speaker 2>I'm Caroline Heindet Bluemog's world headquarters in New York, and

0:00:28.080 --> 0:00:29.640
<v Speaker 2>I'm Ed Ludlow in San Francisco.

0:00:29.760 --> 0:00:32.040
<v Speaker 3>This is Bloomberg Technology coming up.

0:00:32.080 --> 0:00:35.159
<v Speaker 2>Micron it's warning on its China sales again amid those

0:00:35.240 --> 0:00:38.839
<v Speaker 2>geopolitical tensions, sending the shares lower. We are going to

0:00:38.880 --> 0:00:42.400
<v Speaker 2>discuss chip companies. Are they diversifying their supply chains.

0:00:42.680 --> 0:00:43.320
<v Speaker 4>We'll discuss.

0:00:44.400 --> 0:00:46.960
<v Speaker 5>Plus we'll speak to the head of the Dblow Universe

0:00:47.000 --> 0:00:50.480
<v Speaker 5>Activision Blizzard as the video game maker sees its best

0:00:50.560 --> 0:00:51.840
<v Speaker 5>debut of all time.

0:00:52.440 --> 0:00:56.840
<v Speaker 2>I'm Billionaires at lunch in a musque, Bernard, Anna. They

0:00:56.920 --> 0:00:59.360
<v Speaker 2>hit town for a power lunch in Paris with their families.

0:00:59.520 --> 0:01:02.160
<v Speaker 2>We'll break down exactly what we've learned from their day out.

0:01:02.720 --> 0:01:05.280
<v Speaker 2>But first let's check in on these markets because we've

0:01:05.280 --> 0:01:09.840
<v Speaker 2>got some nervousness, whether it's around geopolitics China US related

0:01:09.880 --> 0:01:12.600
<v Speaker 2>when it comes to Micron nuclear, when it comes to

0:01:12.640 --> 0:01:15.040
<v Speaker 2>Russia and Belarus. We just have enough to take the

0:01:15.040 --> 0:01:16.880
<v Speaker 2>steam out of this market. As we head towards the

0:01:16.920 --> 0:01:19.080
<v Speaker 2>weekend and what has been, of course a key run

0:01:19.160 --> 0:01:20.399
<v Speaker 2>up post of the FED. I think it's been one

0:01:20.440 --> 0:01:23.319
<v Speaker 2>of the best weeks for global stocks in months, at

0:01:23.400 --> 0:01:26.240
<v Speaker 2>least since March. We're see NASA currently down tenth of

0:01:26.240 --> 0:01:29.240
<v Speaker 2>a percent at the moment, the socks, the chips under pressure.

0:01:29.240 --> 0:01:31.160
<v Speaker 2>As we talk Micron a little bit more in a moment, ED,

0:01:31.200 --> 0:01:32.839
<v Speaker 2>I know you've got your eye on that, and interesting

0:01:32.880 --> 0:01:34.479
<v Speaker 2>moves that we have in the bond market. We seem

0:01:34.480 --> 0:01:37.920
<v Speaker 2>to be rebounding. We had yields pull lower yesterday. Today

0:01:37.959 --> 0:01:39.880
<v Speaker 2>the march back hires. We have a couple of FED

0:01:39.959 --> 0:01:41.840
<v Speaker 2>speak out. They're really saying, look, we've still got to

0:01:41.840 --> 0:01:42.640
<v Speaker 2>focus on inflation.

0:01:42.680 --> 0:01:45.040
<v Speaker 4>Maybe we do still need to tighten. Moving on, have

0:01:45.040 --> 0:01:45.440
<v Speaker 4>a look.

0:01:45.280 --> 0:01:46.960
<v Speaker 2>At what's happening to our risk assid a choice when

0:01:47.000 --> 0:01:48.760
<v Speaker 2>it comes to the tech sector. We are looking at

0:01:48.800 --> 0:01:51.440
<v Speaker 2>Bitcoin and look, has had quite the volatile week, particularly

0:01:51.480 --> 0:01:53.600
<v Speaker 2>in the fourteenth and the fifteenth, but we've rerounded. Still

0:01:53.680 --> 0:01:56.720
<v Speaker 2>under some pressure, we're some that twenty six thousand dollars level,

0:01:56.760 --> 0:01:59.920
<v Speaker 2>but relatively sanguine when we think about all the regular

0:02:00.240 --> 0:02:01.520
<v Speaker 2>focus on this particular asset.

0:02:01.600 --> 0:02:05.560
<v Speaker 5>Then I'm hitting the earning story with Adobe, and yes

0:02:05.600 --> 0:02:08.359
<v Speaker 5>it's about generative AI as well, raising its four year

0:02:08.400 --> 0:02:11.359
<v Speaker 5>outlook for profit and revenue. But we're starting to get

0:02:11.360 --> 0:02:13.360
<v Speaker 5>a censor of management about how we go from the

0:02:13.360 --> 0:02:16.520
<v Speaker 5>headline and the hype to how this is impacting a

0:02:16.560 --> 0:02:19.760
<v Speaker 5>company like Adobe's demand.

0:02:19.400 --> 0:02:20.720
<v Speaker 3>Right for its software offerings.

0:02:20.760 --> 0:02:22.560
<v Speaker 5>We're going to get more details later in the show

0:02:22.560 --> 0:02:24.120
<v Speaker 5>and the Bloomberg Intelligence react.

0:02:24.240 --> 0:02:24.880
<v Speaker 3>But look at the shares.

0:02:24.880 --> 0:02:27.160
<v Speaker 5>We're up two and a half percent since that commentary

0:02:27.240 --> 0:02:29.720
<v Speaker 5>overnight trading at a February high. This is a stock

0:02:30.040 --> 0:02:32.680
<v Speaker 5>that's up fifty percent year to date. Part of that

0:02:33.160 --> 0:02:35.320
<v Speaker 5>is the hype. We will give you the granular detail

0:02:35.320 --> 0:02:38.840
<v Speaker 5>and analysis from bi Otherwise, I'm looking at a tale

0:02:38.840 --> 0:02:41.920
<v Speaker 5>of two chip stocks. In the first instance, Intel is

0:02:41.919 --> 0:02:43.280
<v Speaker 5>now down half a percentage point.

0:02:43.360 --> 0:02:44.680
<v Speaker 3>It had been markedly higher.

0:02:44.720 --> 0:02:47.040
<v Speaker 5>Two reports out of Europe, the first that it's going

0:02:47.080 --> 0:02:50.799
<v Speaker 5>to invest five billion dollars in a facility in Poland,

0:02:50.840 --> 0:02:53.519
<v Speaker 5>the second being that it will get around eleven billion

0:02:53.560 --> 0:02:56.280
<v Speaker 5>dollars of subsidy from Germany. We're going to get into

0:02:56.320 --> 0:03:01.040
<v Speaker 5>that very shortly. This idea that Gelsing is playing with

0:03:01.080 --> 0:03:04.799
<v Speaker 5>the smart capital approach. You use Capex, you use co investment,

0:03:04.960 --> 0:03:07.400
<v Speaker 5>but you also look at publicly available money as well.

0:03:07.560 --> 0:03:09.360
<v Speaker 5>That stock has turned a corner. And then micro un

0:03:09.440 --> 0:03:12.640
<v Speaker 5>down one point six percent. It's warning that sales from

0:03:12.760 --> 0:03:16.440
<v Speaker 5>its customers that have Chinese headquarters that fifty percent of

0:03:16.440 --> 0:03:18.200
<v Speaker 5>it's under risk, and we're going to talk about why.

0:03:18.280 --> 0:03:22.160
<v Speaker 5>But basically, this is China looking at a cybersecurity crackdown

0:03:22.440 --> 0:03:24.480
<v Speaker 5>and that could hurt mic run in the long run.

0:03:24.639 --> 0:03:27.120
<v Speaker 5>We're going to actually go straight to this, I think, Kara,

0:03:27.160 --> 0:03:28.520
<v Speaker 5>We've got a good guest with you on set.

0:03:28.639 --> 0:03:31.800
<v Speaker 2>Yeah, our very own Paula Pencar of Bloomberg Intelligence. You

0:03:31.840 --> 0:03:35.760
<v Speaker 2>can really break down ultimately how much Micron's already tried

0:03:36.320 --> 0:03:40.560
<v Speaker 2>to pivot, already tried to tell the market, tell the street,

0:03:40.600 --> 0:03:43.800
<v Speaker 2>how much exposure they have from the geopolitics it can't control.

0:03:44.320 --> 0:03:47.080
<v Speaker 2>But why this addition, what else is happening at the moment.

0:03:47.360 --> 0:03:53.560
<v Speaker 6>Well, first of all, Mark Murphy, CFO of Micron recently

0:03:53.680 --> 0:03:57.440
<v Speaker 6>said at a Golden SAS conference on May thirty first

0:03:57.800 --> 0:04:00.840
<v Speaker 6>that even though they provided this guidance, that they were

0:04:00.880 --> 0:04:05.040
<v Speaker 6>still uncertain because China never really defined what they were

0:04:05.080 --> 0:04:09.160
<v Speaker 6>looking at and what this critical infrastructure security risk really entailed.

0:04:09.560 --> 0:04:12.640
<v Speaker 7>So it really doesn't come as a huge surprise to me.

0:04:14.120 --> 0:04:17.880
<v Speaker 6>Yet the market was sort of like relying on Micron's

0:04:17.920 --> 0:04:22.120
<v Speaker 6>guidance of low single digit to high single digit percent

0:04:22.240 --> 0:04:23.360
<v Speaker 6>impact on revenue.

0:04:23.800 --> 0:04:24.480
<v Speaker 7>Higher than that.

0:04:24.640 --> 0:04:29.680
<v Speaker 6>Now it's low double digits, twelve thirteen percent.

0:04:30.000 --> 0:04:32.400
<v Speaker 2>And ultimately, what can it do when it's so dependent.

0:04:32.480 --> 0:04:35.880
<v Speaker 2>Still from a client perspective on China, how are you

0:04:35.960 --> 0:04:39.080
<v Speaker 2>seeing trying to diversify, Because yes, you can diversify your

0:04:39.120 --> 0:04:41.360
<v Speaker 2>supply chains, but how do you pivot away from dependence

0:04:41.400 --> 0:04:43.560
<v Speaker 2>on setting certain gear to certain customers.

0:04:44.240 --> 0:04:47.480
<v Speaker 6>Micron's in a really tough spot because they don't want

0:04:47.520 --> 0:04:53.040
<v Speaker 6>to give up the huge China market. It's significant and

0:04:53.240 --> 0:04:56.280
<v Speaker 6>when they recover and when the Chinese start buying smartphones

0:04:56.320 --> 0:04:59.080
<v Speaker 6>again and when all that picks up, I mean, Micron

0:04:59.120 --> 0:05:01.120
<v Speaker 6>wants to be a part of that. Yet we've got

0:05:01.120 --> 0:05:04.599
<v Speaker 6>this whole drive in the US to decouple. So they're

0:05:04.640 --> 0:05:08.240
<v Speaker 6>trying really hard to sort of keep relations good with China,

0:05:08.720 --> 0:05:12.760
<v Speaker 6>yet at the same time diversify to other regions.

0:05:12.839 --> 0:05:16.679
<v Speaker 7>So I think that there will be diversification. We're seeing

0:05:16.680 --> 0:05:17.159
<v Speaker 7>it happen.

0:05:17.240 --> 0:05:22.200
<v Speaker 6>We're seeing capital going into other regions in the world away.

0:05:21.839 --> 0:05:23.360
<v Speaker 7>From China and Southeast Asia.

0:05:24.200 --> 0:05:27.040
<v Speaker 6>But if you look at what we saw announced just today,

0:05:27.720 --> 0:05:30.599
<v Speaker 6>Micron is putting six hundred million dollars into a test

0:05:30.760 --> 0:05:34.760
<v Speaker 6>and packaging facility in China. Is China pushing them to

0:05:34.800 --> 0:05:37.159
<v Speaker 6>do that, coercing them to do that using a ban

0:05:37.279 --> 0:05:41.159
<v Speaker 6>on their product as some leverage I don't know, or

0:05:41.320 --> 0:05:45.839
<v Speaker 6>is it Micron basically saying, you know, at some point

0:05:45.960 --> 0:05:49.360
<v Speaker 6>tensions with China will go away. This is a huge market.

0:05:49.920 --> 0:05:51.880
<v Speaker 6>We want to keep our finger, you know, we want

0:05:51.920 --> 0:05:53.080
<v Speaker 6>to stay in there in that.

0:05:53.160 --> 0:05:57.159
<v Speaker 5>Market, Paula, let's stay global. But recap some of the

0:05:57.160 --> 0:05:59.800
<v Speaker 5>other headlines from the top of the show. Bloomberg reporting

0:06:00.240 --> 0:06:03.280
<v Speaker 5>that Intel will get about eleven billion dollars of subsidies

0:06:03.600 --> 0:06:06.560
<v Speaker 5>from the German government for a chip plant in that nation.

0:06:06.800 --> 0:06:09.359
<v Speaker 5>This is part of the smart capital approach that Pat

0:06:09.360 --> 0:06:13.320
<v Speaker 5>Gelsinger has been telling me about CAPEX. Get some co investors,

0:06:13.320 --> 0:06:15.640
<v Speaker 5>but get as much money that's available from the public

0:06:15.680 --> 0:06:16.600
<v Speaker 5>sector as possible.

0:06:16.800 --> 0:06:18.400
<v Speaker 3>What's your reaction to that reporting.

0:06:18.800 --> 0:06:21.440
<v Speaker 7>Look, Pat Gelsinger is being really smart.

0:06:21.720 --> 0:06:24.800
<v Speaker 6>He is angling in every way he can to get

0:06:24.800 --> 0:06:28.400
<v Speaker 6>as much money as he can, to keep his costs

0:06:28.520 --> 0:06:33.240
<v Speaker 6>down and to widen and broaden his reach in the market.

0:06:33.480 --> 0:06:35.720
<v Speaker 6>I mean, Germany is a great market to be in

0:06:36.279 --> 0:06:40.840
<v Speaker 6>and partnering with the government is a smart move. And

0:06:41.160 --> 0:06:46.960
<v Speaker 6>Pat continue Gelsinger continues to just make really smart you know,

0:06:47.240 --> 0:06:48.279
<v Speaker 6>chessboard moves.

0:06:50.320 --> 0:06:52.920
<v Speaker 5>All right, PAULA pen called Bloomberg Intelligence. Great to have

0:06:52.960 --> 0:06:55.880
<v Speaker 5>you on set with New York. Let's continue the conversation

0:06:56.240 --> 0:07:00.240
<v Speaker 5>the global narrative around security chips of Chris Rulin. Now

0:07:00.240 --> 0:07:03.799
<v Speaker 5>he's the CEO and founder of Phosphorus Cybersecurity, but also

0:07:03.880 --> 0:07:06.560
<v Speaker 5>served as an advisor to the US government on cybersecurity

0:07:06.600 --> 0:07:09.920
<v Speaker 5>issues for the last three decades. So Micron and this

0:07:10.080 --> 0:07:14.800
<v Speaker 5>story Chris warning about the impact of revenue, but the

0:07:14.960 --> 0:07:18.440
<v Speaker 5>cause is a clamp down by the Chinese government in

0:07:18.480 --> 0:07:19.760
<v Speaker 5>the context of cybersecurity.

0:07:19.800 --> 0:07:20.640
<v Speaker 3>What do you make of that?

0:07:22.240 --> 0:07:24.800
<v Speaker 8>Well, what we see here is the planning field big

0:07:24.880 --> 0:07:28.720
<v Speaker 8>set for really a next generation of economic warfare that's

0:07:28.720 --> 0:07:33.520
<v Speaker 8>happening right now. The Chinese have been stealing ideas from

0:07:33.600 --> 0:07:37.080
<v Speaker 8>American companies for years, and in the case of Micron,

0:07:37.160 --> 0:07:39.600
<v Speaker 8>Micron might need to think about what type of technologies

0:07:39.600 --> 0:07:42.680
<v Speaker 8>they can actually export and build in China, knowing that

0:07:42.680 --> 0:07:45.560
<v Speaker 8>they're at the risk of being taken to reproduce.

0:07:45.960 --> 0:07:48.280
<v Speaker 2>Yeah, I mean what's fascinating Chris is actually it was

0:07:48.280 --> 0:07:50.240
<v Speaker 2>but a day or so ago Bloomberg had a story

0:07:50.280 --> 0:07:53.240
<v Speaker 2>that Micron is still investing. They're investing six hundred million

0:07:53.280 --> 0:07:56.960
<v Speaker 2>dollars in terms of trying to still build out in China,

0:07:57.080 --> 0:07:59.840
<v Speaker 2>still trying to think about a packaging plant in particular.

0:08:00.120 --> 0:08:01.040
<v Speaker 4>Paula said it so right.

0:08:01.080 --> 0:08:03.720
<v Speaker 2>They don't want to lose out on an economy that

0:08:03.840 --> 0:08:07.640
<v Speaker 2>is still eventually going to rebound post COVID And as

0:08:07.680 --> 0:08:12.680
<v Speaker 2>a key consumer, how will we ultimately be separate? Will

0:08:12.720 --> 0:08:16.720
<v Speaker 2>we have one technology economy versus another.

0:08:18.360 --> 0:08:23.440
<v Speaker 8>Well, when we have a situation where foreign state actors

0:08:23.560 --> 0:08:29.240
<v Speaker 8>are actively rewarded and hacking into United States companies, American

0:08:29.320 --> 0:08:34.200
<v Speaker 8>CEOs are actually going head to head with these state intelligence.

0:08:33.640 --> 0:08:36.239
<v Speaker 1>Agencies, and it's a serious challenge.

0:08:36.600 --> 0:08:39.400
<v Speaker 8>And I think there will always be risk management in

0:08:39.480 --> 0:08:43.360
<v Speaker 8>how much of our technology we have built and share

0:08:43.880 --> 0:08:46.680
<v Speaker 8>overseas versus in the United States, and I do think

0:08:46.720 --> 0:08:51.439
<v Speaker 8>we see a pullback there and some more conservative behaviors

0:08:51.440 --> 0:08:52.439
<v Speaker 8>across the board.

0:08:53.679 --> 0:08:54.920
<v Speaker 3>In the world of technology.

0:08:54.960 --> 0:08:59.080
<v Speaker 5>We also see Bill Gates in China, Chris meeting with

0:08:59.160 --> 0:09:04.520
<v Speaker 5>President g and reports from the media saying that g

0:09:05.160 --> 0:09:12.120
<v Speaker 5>in the conversation would welcome USAI companies to China and

0:09:12.160 --> 0:09:15.280
<v Speaker 5>have their technology in that nation. From a cybersecurity perspective,

0:09:15.280 --> 0:09:17.320
<v Speaker 5>how does that work in practice?

0:09:17.440 --> 0:09:21.120
<v Speaker 8>Well, the United States is great at cybersecurity.

0:09:21.520 --> 0:09:26.480
<v Speaker 1>Our government has eyewater in capabilities in cybersecurity. The Chinese

0:09:26.520 --> 0:09:28.040
<v Speaker 1>are ahead of us in AI.

0:09:28.600 --> 0:09:31.719
<v Speaker 8>TikTok has been the biggest experiment and successful adventure in

0:09:31.760 --> 0:09:36.800
<v Speaker 8>our official intelligence. So the thought of our artificial intelligence technologies.

0:09:36.760 --> 0:09:39.440
<v Speaker 1>Shipping them to China, I don't think it is a very.

0:09:39.280 --> 0:09:44.079
<v Speaker 8>Good idea until we either alter this behavior or really

0:09:44.120 --> 0:09:47.240
<v Speaker 8>lock ourselves down and take this threat seriously. China plays

0:09:47.280 --> 0:09:49.800
<v Speaker 8>the long game. They don't want to take our ideas.

0:09:50.000 --> 0:09:52.520
<v Speaker 8>They don't want to make iPhones for us. They want

0:09:52.600 --> 0:09:55.960
<v Speaker 8>to be Apple, they want to be Micron. That is

0:09:56.000 --> 0:10:00.560
<v Speaker 8>the long game. The other adversaries, Russia, other state actors

0:10:00.920 --> 0:10:05.760
<v Speaker 8>where they're more interested in near term economic game like ransomware,

0:10:06.200 --> 0:10:09.719
<v Speaker 8>have different motivations than the Chinese were a point one

0:10:09.760 --> 0:10:11.040
<v Speaker 8>game on intellectual progress.

0:10:11.040 --> 0:10:14.160
<v Speaker 5>Serve Chris bear with us, Caroline, I think we've got

0:10:14.200 --> 0:10:16.240
<v Speaker 5>some breaking news on the subject of China.

0:10:16.440 --> 0:10:16.600
<v Speaker 9>Yeah.

0:10:16.640 --> 0:10:19.920
<v Speaker 2>Anthony Blincoln of course currently set to be on a

0:10:19.960 --> 0:10:22.760
<v Speaker 2>trip soon enough to China. Currently telling us a new

0:10:22.800 --> 0:10:25.600
<v Speaker 2>news conference, he looks forward to his Beijing trip overall,

0:10:25.640 --> 0:10:30.600
<v Speaker 2>and then he wants open communications with China. Chris to

0:10:30.679 --> 0:10:32.720
<v Speaker 2>that end when miss seeing such breaking news. When it

0:10:32.720 --> 0:10:36.240
<v Speaker 2>comes to a geobilic political narrative, that we remember that

0:10:36.280 --> 0:10:38.720
<v Speaker 2>Anthony B. Lincoln was meant to be with Jijingping, or

0:10:38.760 --> 0:10:42.480
<v Speaker 2>indeed in China, and then a so called spy balloon

0:10:42.800 --> 0:10:47.600
<v Speaker 2>up ended that back in February Today, how much more

0:10:48.160 --> 0:10:51.280
<v Speaker 2>risk is there from a cyber perspective, from a technological

0:10:51.840 --> 0:10:55.400
<v Speaker 2>exchange perspective, can we ever really see sort of bridges

0:10:55.440 --> 0:10:58.839
<v Speaker 2>being built from your perspective, from a political perspective, and

0:10:58.880 --> 0:11:02.360
<v Speaker 2>then indeed from an economic one, Well, yeah, I.

0:11:02.320 --> 0:11:04.120
<v Speaker 1>Think that's really a cultural issue.

0:11:04.200 --> 0:11:09.199
<v Speaker 8>The Chinese don't feel it's wrong to take other people's

0:11:09.320 --> 0:11:10.560
<v Speaker 8>ideas and implement them.

0:11:10.920 --> 0:11:11.920
<v Speaker 1>They will keep doing this.

0:11:12.040 --> 0:11:14.040
<v Speaker 8>Not much has changed in the cyber landscape in the

0:11:14.120 --> 0:11:16.800
<v Speaker 8>last three months, other than the fact that in the

0:11:16.920 --> 0:11:19.880
<v Speaker 8>last week we've seen three major cyber attacks, two of

0:11:19.880 --> 0:11:21.720
<v Speaker 8>them attributed to China.

0:11:22.960 --> 0:11:25.559
<v Speaker 1>For this visit going on, if you.

0:11:25.520 --> 0:11:28.280
<v Speaker 8>Were having lunch with someone who had just broken into

0:11:28.320 --> 0:11:31.959
<v Speaker 8>your house, you might want to talk to them about it.

0:11:33.400 --> 0:11:36.640
<v Speaker 2>One way of putting it fosphorous cybersecurity CEO, We thank

0:11:36.679 --> 0:11:40.040
<v Speaker 2>you so much. Co founder there, Chris Ruland with some

0:11:40.080 --> 0:11:44.120
<v Speaker 2>perspective on or the ever growing geopolitical headaches certainly swelling

0:11:44.120 --> 0:11:47.520
<v Speaker 2>around Micron, and we look towards that meeting between Anthony

0:11:47.520 --> 0:11:50.439
<v Speaker 2>Blincoln and indeed the Chinese leader. Meanwhile, another story, we're

0:11:50.440 --> 0:11:52.880
<v Speaker 2>watching jd dot Com on track to emerge from a

0:11:52.960 --> 0:11:55.680
<v Speaker 2>record sales funk as a bounce back in parts of

0:11:55.760 --> 0:11:59.480
<v Speaker 2>Chinese economy begins to revive the once booming online's commerce sector.

0:12:00.440 --> 0:12:04.640
<v Speaker 2>Retail CEO actually joined the program shin Legion, expecting that

0:12:04.679 --> 0:12:07.480
<v Speaker 2>the commerce revenue will grow starting from the second quarter

0:12:07.559 --> 0:12:09.920
<v Speaker 2>after a two percent decline in January to March period.

0:12:10.120 --> 0:12:11.679
<v Speaker 4>Spoke exclusively to Bloomberg.

0:12:12.120 --> 0:12:17.200
<v Speaker 10>Well, you guess, I think our service revenue will grow

0:12:17.440 --> 0:12:21.440
<v Speaker 10>relatively steadily in the second and third quarters. It's still

0:12:21.559 --> 0:12:24.480
<v Speaker 10>hard to say how much it will grow, but it

0:12:24.559 --> 0:12:28.880
<v Speaker 10>is part of the overall ecosystem for marketplace merchants. So

0:12:29.000 --> 0:12:31.760
<v Speaker 10>long as we do a good job in the infrastructure

0:12:31.800 --> 0:12:35.400
<v Speaker 10>of the ecosystem, the growth will remain healthy.

0:12:43.240 --> 0:12:45.760
<v Speaker 2>Let's talk about Adobe after its numbers shares actually on

0:12:45.800 --> 0:12:48.319
<v Speaker 2>the app after the company raised its full year revenue

0:12:48.320 --> 0:12:51.520
<v Speaker 2>and profits a bit, and the outlooks of course surrounding

0:12:51.600 --> 0:12:54.600
<v Speaker 2>the optimism of generative AI, the features that they've been

0:12:54.600 --> 0:12:57.160
<v Speaker 2>introducing when he spurring demand for the software, huaranteed for

0:12:57.240 --> 0:12:59.079
<v Speaker 2>the shares what they're up about fifty percent so far

0:12:59.120 --> 0:13:02.240
<v Speaker 2>in the month, and our r A bringbag Intelligence joins us.

0:13:02.240 --> 0:13:06.160
<v Speaker 2>Now fascinating how much this company seems to have swung

0:13:06.280 --> 0:13:08.640
<v Speaker 2>from what many felt was behind the curve and AI

0:13:08.720 --> 0:13:09.600
<v Speaker 2>to really leading it.

0:13:10.960 --> 0:13:12.720
<v Speaker 9>Yeah, you know, one of the things I would say is,

0:13:12.760 --> 0:13:15.200
<v Speaker 9>going back six to nine months ago, there was a

0:13:15.200 --> 0:13:18.240
<v Speaker 9>lot of discussion around you know, increased competition in the

0:13:18.280 --> 0:13:22.280
<v Speaker 9>creative space, and frankly, Adobe was facing very tough comparisons

0:13:22.280 --> 0:13:25.400
<v Speaker 9>in that segment for this year. But they have shown

0:13:25.440 --> 0:13:28.280
<v Speaker 9>that they can still grow that segment in low double

0:13:28.280 --> 0:13:32.199
<v Speaker 9>digits despite you know, tougher comparison, more competition. And I

0:13:32.280 --> 0:13:34.760
<v Speaker 9>think that's the key reason why we are seeing you know,

0:13:34.880 --> 0:13:37.480
<v Speaker 9>the Stoker reacting the way it is today.

0:13:38.040 --> 0:13:41.319
<v Speaker 5>An Rak, Why are you shining a light on Adobe's

0:13:41.360 --> 0:13:43.640
<v Speaker 5>creative tools in a tough macro environment.

0:13:44.920 --> 0:13:47.360
<v Speaker 9>Well, the reason is because it makes over for more

0:13:47.440 --> 0:13:50.040
<v Speaker 9>than seventy percent of their sales and the rest of

0:13:50.080 --> 0:13:52.960
<v Speaker 9>the business, which is the digital experience business, which is

0:13:53.000 --> 0:13:54.880
<v Speaker 9>tied to more enterprise spending.

0:13:55.080 --> 0:13:56.440
<v Speaker 1>You know, they actually pulled back.

0:13:56.320 --> 0:13:58.679
<v Speaker 9>Guidance for that particular segment, which is what we were

0:13:58.720 --> 0:14:01.800
<v Speaker 9>expecting going in. But to our surprise that the one

0:14:01.840 --> 0:14:05.040
<v Speaker 9>that is you know, tied with SMBs and consumers that's

0:14:05.080 --> 0:14:08.040
<v Speaker 9>holding up very nice new users coming in. They are

0:14:08.280 --> 0:14:10.679
<v Speaker 9>you know, spending a lot more for those products, whether

0:14:10.760 --> 0:14:15.920
<v Speaker 9>that's you know, Acro, Acrobat or Photoshop illustrator, which basically

0:14:15.920 --> 0:14:18.439
<v Speaker 9>says that everything that has to do with you know,

0:14:18.480 --> 0:14:23.480
<v Speaker 9>creating more you know, digital imprints, whether it's pictures, videos,

0:14:23.760 --> 0:14:26.480
<v Speaker 9>or even digital documents, that's remains very strong.

0:14:27.840 --> 0:14:31.800
<v Speaker 5>A reminder, Adobe raised the outlook for its profit and

0:14:31.840 --> 0:14:35.800
<v Speaker 5>revenue in response to what they're seeing with generatord Ai

0:14:35.960 --> 0:14:41.480
<v Speaker 5>demand do you buy management's optimism annorag that that translates

0:14:41.480 --> 0:14:42.880
<v Speaker 5>into top and bottom line growth.

0:14:44.280 --> 0:14:45.560
<v Speaker 3>See, that's going to take some time.

0:14:45.600 --> 0:14:47.720
<v Speaker 9>It's probably going to take one to two years before

0:14:47.760 --> 0:14:50.280
<v Speaker 9>we really see a big push into that. But the

0:14:50.320 --> 0:14:52.400
<v Speaker 9>one thing you have to think about is in this

0:14:52.440 --> 0:14:55.280
<v Speaker 9>particular area, who are going to be the winners? You know,

0:14:55.320 --> 0:14:58.880
<v Speaker 9>in our view, there are two distinct categories of companies

0:14:58.880 --> 0:15:00.880
<v Speaker 9>that are going to, you know, be the winners. One

0:15:00.880 --> 0:15:03.520
<v Speaker 9>that has a lot of capital that they can invest

0:15:03.560 --> 0:15:05.960
<v Speaker 9>in to create new products, and the second one the

0:15:05.960 --> 0:15:08.080
<v Speaker 9>ones that have a lot of data. And there is

0:15:08.120 --> 0:15:11.120
<v Speaker 9>nobody out there that has more data on digital documents

0:15:11.320 --> 0:15:13.680
<v Speaker 9>than Adobe. There is nobody out there that has more

0:15:14.040 --> 0:15:18.200
<v Speaker 9>data on the number of pictures and videos somebody is creating.

0:15:18.480 --> 0:15:21.120
<v Speaker 9>So from that point, Adobe does have an advantage that

0:15:21.160 --> 0:15:25.520
<v Speaker 9>it can commercialize some of that underlying data with new technologies.

0:15:25.920 --> 0:15:29.560
<v Speaker 2>Some of the overhang remains Figma, the deal, whether it

0:15:29.600 --> 0:15:33.160
<v Speaker 2>gets done, the regulation that still needs to be jumped through,

0:15:33.480 --> 0:15:36.560
<v Speaker 2>and argue, does it matter ultimately how important is this

0:15:36.720 --> 0:15:38.120
<v Speaker 2>enormous deal for them?

0:15:38.640 --> 0:15:40.840
<v Speaker 9>You know, it's actually very funny. When the deal was announced,

0:15:40.840 --> 0:15:43.360
<v Speaker 9>everybody hated it, and then in six months everybody is

0:15:43.400 --> 0:15:45.760
<v Speaker 9>worried that if the deal doesn't go through, Adobe is

0:15:45.800 --> 0:15:48.400
<v Speaker 9>going to be in trouble. But I actually differ from

0:15:48.400 --> 0:15:52.680
<v Speaker 9>that particular thesis. We think Adobe should be fine with

0:15:52.840 --> 0:15:55.680
<v Speaker 9>or without Figma. If anything, the last two to three

0:15:55.760 --> 0:15:58.560
<v Speaker 9>quarters of results have shown that they can still grow

0:15:58.600 --> 0:16:01.480
<v Speaker 9>the creative business with aug Figma, And you know, to

0:16:01.480 --> 0:16:04.080
<v Speaker 9>be honest, that size of a business growing thirteen to

0:16:04.120 --> 0:16:07.600
<v Speaker 9>fourteen percent organically in constant currency is pretty impressive in

0:16:07.640 --> 0:16:07.960
<v Speaker 9>our view.

0:16:09.760 --> 0:16:12.440
<v Speaker 5>All right, Bloomberg Intelligence, Anna rag Rhana with the react

0:16:12.720 --> 0:16:15.520
<v Speaker 5>to those aderby ownings, Thank you so much, a story

0:16:15.560 --> 0:16:16.560
<v Speaker 5>that we're also following.

0:16:16.600 --> 0:16:16.880
<v Speaker 3>Karo.

0:16:17.080 --> 0:16:21.280
<v Speaker 5>FTC chair Lena Khan has declined to recuse herself from

0:16:21.280 --> 0:16:24.560
<v Speaker 5>a case against Meta, despite the advice of the agency's

0:16:24.600 --> 0:16:28.280
<v Speaker 5>top ethics official. That's according to internal agency documents. The

0:16:28.320 --> 0:16:32.200
<v Speaker 5>FTC's ethics official recommended that Khan remove herself from the

0:16:32.240 --> 0:16:34.680
<v Speaker 5>case to avoid the appearance of bias, but left it

0:16:34.760 --> 0:16:38.680
<v Speaker 5>up to Khan to decide, concluding it wasn't an ethics

0:16:38.760 --> 0:16:41.960
<v Speaker 5>violation if she took part. Meta had sought to disqualify

0:16:42.040 --> 0:16:45.680
<v Speaker 5>Khan from participating in the case over the company's proposed

0:16:45.720 --> 0:16:48.880
<v Speaker 5>acquisition of a popular virtual reality startup.

0:16:49.320 --> 0:16:51.040
<v Speaker 3>Within now coming.

0:16:50.880 --> 0:16:54.720
<v Speaker 5>Up, Elon Musk Bernard Arnault, the two richest people in

0:16:54.760 --> 0:16:57.560
<v Speaker 5>the world. They go out to lunch. The big question

0:16:58.520 --> 0:17:02.200
<v Speaker 5>who picks up the chair? More on that next and

0:17:02.280 --> 0:17:04.520
<v Speaker 5>really quickly, Caroline, it's been a weird twenty four hours.

0:17:04.560 --> 0:17:07.320
<v Speaker 5>We're watching shares of Nikola. They're on track for a

0:17:07.520 --> 0:17:11.840
<v Speaker 5>record weekly game. I'm at my desk last night Trevor Milton,

0:17:12.000 --> 0:17:14.680
<v Speaker 5>the founder who has been charged and found guilty of

0:17:14.720 --> 0:17:18.720
<v Speaker 5>securities fraud, breaks a three year social media silence to

0:17:19.040 --> 0:17:22.600
<v Speaker 5>tell investors to vote against all company proposals at the

0:17:22.680 --> 0:17:26.760
<v Speaker 5>upcoming AGM. Shares now down two point eighty three percent

0:17:26.800 --> 0:17:27.440
<v Speaker 5>in the session.

0:17:27.800 --> 0:17:44.800
<v Speaker 3>It's been a wild ride. This is bloomberg time for

0:17:44.840 --> 0:17:45.960
<v Speaker 3>talking tech. First up.

0:17:46.000 --> 0:17:50.560
<v Speaker 5>International cooperation is needed to properly regulate crypto firms. That's

0:17:50.600 --> 0:17:54.639
<v Speaker 5>according to France Central bankhead Francois Villeroi, who spoke earlier

0:17:54.800 --> 0:17:57.639
<v Speaker 5>at Viva Tech in Paris. Is stressed that the European

0:17:57.720 --> 0:18:00.920
<v Speaker 5>Union was ahead in cryptoregulation. He noted that a new

0:18:01.000 --> 0:18:04.840
<v Speaker 5>version of the EU regulation MIKA two, would be needed

0:18:04.840 --> 0:18:08.600
<v Speaker 5>to tackle crypto conglomerates. Also at Viva Tech, AI is

0:18:08.640 --> 0:18:11.439
<v Speaker 5>bursting onto the scene. A French startup called mistral Ai

0:18:11.680 --> 0:18:14.119
<v Speaker 5>has already raised a whopping one hundred and five million

0:18:14.160 --> 0:18:17.680
<v Speaker 5>euros in funding despite being barely a month old. French

0:18:17.720 --> 0:18:20.600
<v Speaker 5>President Emmanuel Macran is pushing to make the nation more

0:18:20.640 --> 0:18:24.480
<v Speaker 5>attractive to tech and AI businesses. Plus the world's two

0:18:24.600 --> 0:18:28.359
<v Speaker 5>richest people, Tesla CEO Elon Musk and Bernard Arnault of

0:18:28.520 --> 0:18:31.800
<v Speaker 5>LVMH together they got together for what we're calling a

0:18:31.880 --> 0:18:34.880
<v Speaker 5>power lunch. The meeting follows a fever tech event which

0:18:34.920 --> 0:18:38.280
<v Speaker 5>Mush spoke at. Both men share a combined wealth of

0:18:38.320 --> 0:18:41.480
<v Speaker 5>about four hundred and twenty six billion dollars that according

0:18:41.480 --> 0:18:43.360
<v Speaker 5>to the Bloomberg Billionaires Index.

0:18:43.440 --> 0:18:46.320
<v Speaker 2>Caroline, that's stick on that, because well we know that

0:18:46.480 --> 0:18:48.879
<v Speaker 2>in Omsk went on to take to the stage at

0:18:49.080 --> 0:18:52.920
<v Speaker 2>France's tech event, Viva techsir conference they hold each.

0:18:52.760 --> 0:18:54.879
<v Speaker 4>Year, had a lot to say about AI. Take listen.

0:18:56.119 --> 0:19:00.760
<v Speaker 11>I'm in favor of AI regulation because I think advanced

0:19:00.760 --> 0:19:04.000
<v Speaker 11>AI is a risk to the public, and anything that's

0:19:04.000 --> 0:19:05.520
<v Speaker 11>the risk to the public, there needs to be.

0:19:05.440 --> 0:19:06.399
<v Speaker 12>Some kind of referee.

0:19:06.640 --> 0:19:08.440
<v Speaker 13>That referee is the regulator.

0:19:08.640 --> 0:19:12.240
<v Speaker 11>And so I think that my strong recommendation is to

0:19:12.720 --> 0:19:14.879
<v Speaker 11>have some regulation for AI.

0:19:16.400 --> 0:19:19.120
<v Speaker 2>Is the old time in Paris for a Friday Bloommegg's

0:19:19.200 --> 0:19:21.359
<v Speaker 2>bro chief. I'm very pious to say, staying a bit

0:19:21.440 --> 0:19:24.200
<v Speaker 2>late for us, Alan Catz. So what do we make

0:19:24.480 --> 0:19:27.240
<v Speaker 2>first of Elon Musk, even being their present, he was

0:19:27.280 --> 0:19:30.760
<v Speaker 2>of course meeting with the wealthiest man as well, but

0:19:30.920 --> 0:19:32.960
<v Speaker 2>also meeting with Macron too.

0:19:33.040 --> 0:19:35.520
<v Speaker 4>This is about bringing technology to France.

0:19:38.000 --> 0:19:41.840
<v Speaker 14>So Elon Musk has talked about creating a battery factory

0:19:41.880 --> 0:19:45.280
<v Speaker 14>in Europe, and he's got sort of lots of European

0:19:45.280 --> 0:19:48.760
<v Speaker 14>politicians essentially begging him to do so. So he met

0:19:48.760 --> 0:19:52.399
<v Speaker 14>with as you mentioned, with French President Demandor Macron earlier

0:19:52.440 --> 0:19:55.600
<v Speaker 14>today and maxconn gave a tweet of him shaking Musk's

0:19:55.600 --> 0:20:00.320
<v Speaker 14>hands saying let's work together. He met yesterday with the

0:20:00.359 --> 0:20:04.480
<v Speaker 14>Italian leader Georgia Maloney and who and he's apparently talked

0:20:04.520 --> 0:20:06.520
<v Speaker 14>about potentially putting the battery of factory there. People have

0:20:06.560 --> 0:20:10.159
<v Speaker 14>talked about Tesla putting this battery factory in Spain, and

0:20:10.200 --> 0:20:12.919
<v Speaker 14>so he's sort of got, as sometimes happens with these

0:20:12.960 --> 0:20:16.439
<v Speaker 14>kinds of investments, sort of politicians desperately trying to get

0:20:16.720 --> 0:20:19.600
<v Speaker 14>him to invest in their country and is using that

0:20:20.280 --> 0:20:22.800
<v Speaker 14>as a way to sort of, you know, gather.

0:20:22.600 --> 0:20:23.320
<v Speaker 3>Them around him.

0:20:23.320 --> 0:20:26.199
<v Speaker 14>And he has made himself the center of attention in

0:20:26.200 --> 0:20:26.840
<v Speaker 14>that respect.

0:20:27.880 --> 0:20:32.000
<v Speaker 5>Thousands of people alan at Viva tech elon Musk walks

0:20:32.040 --> 0:20:36.000
<v Speaker 5>on stage. There's a big reaction taught to us about

0:20:36.080 --> 0:20:38.920
<v Speaker 5>kind of the star power of this man in France

0:20:39.000 --> 0:20:39.679
<v Speaker 5>in particular.

0:20:41.800 --> 0:20:45.720
<v Speaker 14>So it's a funny thing because France is not a

0:20:45.840 --> 0:20:48.080
<v Speaker 14>very pro business environment.

0:20:47.640 --> 0:20:48.680
<v Speaker 1>In many respects.

0:20:49.160 --> 0:20:51.119
<v Speaker 14>I mean, it's become much more so under under Manual

0:20:51.160 --> 0:20:53.800
<v Speaker 14>mack Home, but still sort of in terms of popular

0:20:53.920 --> 0:20:58.399
<v Speaker 14>public opinion, business people are not generally heroes here in

0:20:58.440 --> 0:21:01.640
<v Speaker 14>the way that they can be in the US specifically,

0:21:01.960 --> 0:21:04.960
<v Speaker 14>but Elon Musk has managed to really transcend that, you know.

0:21:04.960 --> 0:21:06.880
<v Speaker 14>In addition to meeting with politicians, as he pointed out,

0:21:06.880 --> 0:21:09.600
<v Speaker 14>he had lunch with bah I know who. By the way,

0:21:09.680 --> 0:21:13.679
<v Speaker 14>even though again their their relative wealth goes back and

0:21:13.680 --> 0:21:15.520
<v Speaker 14>forth on who's the richest man in the world, I'll

0:21:15.520 --> 0:21:17.639
<v Speaker 14>know it is not like a star like Musk is.

0:21:17.680 --> 0:21:19.439
<v Speaker 14>I mean, he walked into this room. You could feel

0:21:19.480 --> 0:21:22.200
<v Speaker 14>the energy and the desire that people had for Musk

0:21:22.320 --> 0:21:25.280
<v Speaker 14>to be there. They had to move it from you know,

0:21:25.320 --> 0:21:27.719
<v Speaker 14>their original venue to a new place where they had

0:21:27.720 --> 0:21:29.400
<v Speaker 14>four thousand seats so they could fit all the people

0:21:29.400 --> 0:21:32.199
<v Speaker 14>who wanted to come see him. When at the end

0:21:32.280 --> 0:21:34.680
<v Speaker 14>of this of this sort of forty five minute session,

0:21:35.000 --> 0:21:37.879
<v Speaker 14>when when Musk agreed to take questions, it was like

0:21:37.920 --> 0:21:38.840
<v Speaker 14>pandemonium in the hall.

0:21:38.920 --> 0:21:39.240
<v Speaker 3>It was real.

0:21:39.320 --> 0:21:41.119
<v Speaker 14>He really is like a rock show, which is very

0:21:41.119 --> 0:21:41.800
<v Speaker 14>surprising here.

0:21:42.040 --> 0:21:45.119
<v Speaker 5>And Musk has just retweeted that Macron tweet are thanks

0:21:45.119 --> 0:21:48.200
<v Speaker 5>to Bloomberg's Alan Katz, bureau chief out in Parison.

0:21:56.000 --> 0:21:58.520
<v Speaker 2>Welcome back to Bloomberg Technology. I'm Caroline Hyde in New

0:21:58.600 --> 0:21:59.520
<v Speaker 2>York and I.

0:21:59.560 --> 0:22:00.960
<v Speaker 3>Met Loved in San Francisco.

0:22:01.040 --> 0:22:03.000
<v Speaker 5>Carry for the final time this week, it's going to

0:22:03.080 --> 0:22:04.359
<v Speaker 5>check in on these market's.

0:22:04.400 --> 0:22:04.720
<v Speaker 3>Interesting.

0:22:04.760 --> 0:22:07.560
<v Speaker 5>Were kind of treading water, chopping and changing between gains

0:22:07.560 --> 0:22:09.359
<v Speaker 5>and losses on the NAZAK one hundred, up of ten

0:22:09.440 --> 0:22:11.320
<v Speaker 5>to one percent, but we are on track for our

0:22:11.359 --> 0:22:14.080
<v Speaker 5>best week since March. A little bit of FED sprinkled

0:22:14.119 --> 0:22:16.840
<v Speaker 5>in there. A lot about artificial intelligence. Some of the

0:22:16.880 --> 0:22:20.159
<v Speaker 5>megacaps on a points basis have pushed that index higher

0:22:20.240 --> 0:22:22.159
<v Speaker 5>throughout the week. We'll get to in a second. The

0:22:22.160 --> 0:22:24.240
<v Speaker 5>socks moving to the downside, off by two tens and

0:22:24.240 --> 0:22:27.280
<v Speaker 5>one percent, a lot of negative headlines for those chip

0:22:27.320 --> 0:22:29.840
<v Speaker 5>makers that we can pass through. US ten yield higher

0:22:29.840 --> 0:22:32.840
<v Speaker 5>by six basis points three point seven eight percent, and

0:22:32.880 --> 0:22:36.000
<v Speaker 5>Bitcoin actually pushing higher by a percentage point around twenty

0:22:36.040 --> 0:22:39.560
<v Speaker 5>five eight hundred US dollars per token. But we actually

0:22:39.600 --> 0:22:41.800
<v Speaker 5>have kind of seen it above that in terms of

0:22:41.880 --> 0:22:45.200
<v Speaker 5>levels in recent days and weeks, specific movers. So much

0:22:45.200 --> 0:22:47.479
<v Speaker 5>of this is to do with AI. When you think

0:22:47.520 --> 0:22:50.800
<v Speaker 5>about the single names moving in both directions of mister director,

0:22:50.840 --> 0:22:53.240
<v Speaker 5>you'll do your magic, thank you very much. Intel hire

0:22:53.240 --> 0:22:55.760
<v Speaker 5>by three tens of one percent, another name bouncing around.

0:22:55.960 --> 0:22:59.800
<v Speaker 5>Bloomberg Exclusive reporting about eleven billion dollars of subsidies in

0:23:00.359 --> 0:23:01.600
<v Speaker 5>for a new chip plant there.

0:23:01.720 --> 0:23:03.360
<v Speaker 3>According to sources.

0:23:03.080 --> 0:23:05.639
<v Speaker 5>Microsoft coming off that fresh record high Thursday, off by

0:23:05.640 --> 0:23:09.200
<v Speaker 5>four tens percent, and then Nvidia continues to see gains.

0:23:09.240 --> 0:23:13.000
<v Speaker 5>When will this end the momentum in this AI related

0:23:13.040 --> 0:23:16.680
<v Speaker 5>stock because everyone wants the GPUs more near term, Adobe

0:23:16.840 --> 0:23:19.600
<v Speaker 5>pushing higher February high up fifty percent year to date,

0:23:20.040 --> 0:23:23.280
<v Speaker 5>raising its outlook for profit and revenue because of the

0:23:23.280 --> 0:23:25.440
<v Speaker 5>demand for its generative AI offering character.

0:23:25.520 --> 0:23:26.840
<v Speaker 4>And there is the exuberance.

0:23:27.200 --> 0:23:29.000
<v Speaker 2>But on the flip side of the exuberance when it

0:23:29.000 --> 0:23:31.320
<v Speaker 2>comes to AI, of course, is some of the concerns,

0:23:31.359 --> 0:23:34.000
<v Speaker 2>the nervousness and therefore the policy making that needs to come.

0:23:34.000 --> 0:23:36.840
<v Speaker 2>And in fact, look policymakers around the world trying to

0:23:36.880 --> 0:23:39.359
<v Speaker 2>grapple with this. They're harping on about how to better

0:23:39.440 --> 0:23:43.520
<v Speaker 2>regulate artificial intelligence. But there are concerns that some fundamental

0:23:43.560 --> 0:23:47.880
<v Speaker 2>aspects are being overlooked. In particular, we're pleased to look

0:23:47.880 --> 0:23:51.520
<v Speaker 2>for insight from Jennifer Polker, founder, former executive director of

0:23:51.560 --> 0:23:54.560
<v Speaker 2>Code for America, the author of Recoding America. Why government

0:23:54.920 --> 0:23:57.640
<v Speaker 2>is failing in the Digital Age and how we can

0:23:57.720 --> 0:24:00.359
<v Speaker 2>do better. Jennifer, your book is fascinating, and it's not

0:24:00.359 --> 0:24:05.159
<v Speaker 2>only about thinking about to regulate AI and technology in

0:24:05.160 --> 0:24:07.760
<v Speaker 2>the here and now, but ultimately also how to implement

0:24:07.800 --> 0:24:10.600
<v Speaker 2>it and how we're failing to implement regulation at large.

0:24:10.640 --> 0:24:13.320
<v Speaker 4>And that's a technology solve that could be there.

0:24:13.359 --> 0:24:16.399
<v Speaker 2>But first, just give us your thoughts as we look

0:24:16.440 --> 0:24:19.439
<v Speaker 2>ahead to next week, the EU might indeed bring us

0:24:19.440 --> 0:24:21.800
<v Speaker 2>the AI Act. How do you think policy make is

0:24:21.840 --> 0:24:24.200
<v Speaker 2>a doing looking at artificient intelligence?

0:24:26.000 --> 0:24:28.120
<v Speaker 13>Well, the good news is that they're paying a lot

0:24:28.160 --> 0:24:30.960
<v Speaker 13>more attention than they have in the past, and actually

0:24:31.000 --> 0:24:34.200
<v Speaker 13>that Congress has gotten a lot smarter about tech over

0:24:34.200 --> 0:24:37.560
<v Speaker 13>the past couple of years, in part due to efforts

0:24:38.480 --> 0:24:42.400
<v Speaker 13>with Tech Congress and organizations like pop Fox Foundation, where

0:24:42.400 --> 0:24:45.400
<v Speaker 13>they're really out there helping get people with great tech

0:24:45.480 --> 0:24:48.879
<v Speaker 13>skills in and around Congress to help them be able

0:24:48.920 --> 0:24:52.880
<v Speaker 13>to have just a more deeper understanding of the core

0:24:52.960 --> 0:24:55.119
<v Speaker 13>technology and the kinds of things they're going to do

0:24:55.400 --> 0:24:58.679
<v Speaker 13>to our society. There's some bad news too, which is

0:24:58.680 --> 0:25:00.280
<v Speaker 13>that this is going to be a lot harder than

0:25:00.280 --> 0:25:02.159
<v Speaker 13>some of the tech challenges that have come at our

0:25:02.200 --> 0:25:05.800
<v Speaker 13>government in the past. AI is just going to be

0:25:06.040 --> 0:25:08.840
<v Speaker 13>far more disruptive, and the truth is that we really

0:25:09.000 --> 0:25:11.280
<v Speaker 13>don't know what it's going to do to us. We

0:25:11.280 --> 0:25:13.959
<v Speaker 13>don't understand it the way that we at least are

0:25:14.000 --> 0:25:15.960
<v Speaker 13>starting to understand things like social media.

0:25:16.880 --> 0:25:20.480
<v Speaker 2>Okay, So when we think about also the immediacy of

0:25:20.520 --> 0:25:23.199
<v Speaker 2>the issues, what we've heard on one front is the

0:25:23.280 --> 0:25:27.159
<v Speaker 2>anxiety about ultimately AI causing mass extinction. That seems to

0:25:27.200 --> 0:25:29.639
<v Speaker 2>be some of the issues being proposed by or some

0:25:29.760 --> 0:25:31.760
<v Speaker 2>outman the guy leading the charge when it comes to

0:25:31.800 --> 0:25:34.880
<v Speaker 2>open AI. But then there's people who try to really

0:25:34.920 --> 0:25:37.159
<v Speaker 2>remind us of the here, the now. The issues are bias,

0:25:37.359 --> 0:25:40.960
<v Speaker 2>the issues of already using facial recognition in AI in

0:25:41.040 --> 0:25:43.240
<v Speaker 2>when it comes to recognizing crime. What do you think

0:25:43.280 --> 0:25:45.840
<v Speaker 2>policymakers need to be looking at from a short term

0:25:45.880 --> 0:25:46.920
<v Speaker 2>and longer term perspective.

0:25:48.880 --> 0:25:51.600
<v Speaker 13>They need to understand that there's different types of threats

0:25:51.760 --> 0:25:56.920
<v Speaker 13>that come with AI. They're certainly societal type threats. There's yes,

0:25:56.960 --> 0:26:01.560
<v Speaker 13>certainly existential threats like this, and then there's the threats

0:26:01.600 --> 0:26:04.560
<v Speaker 13>of what humans might do with it, what bad actors

0:26:04.640 --> 0:26:07.560
<v Speaker 13>might do, and the kinds of policies that will address

0:26:07.640 --> 0:26:10.840
<v Speaker 13>these different types are going to have to be quite distinct.

0:26:11.280 --> 0:26:14.959
<v Speaker 13>So you're going to need people who understand what the

0:26:14.960 --> 0:26:18.200
<v Speaker 13>technology can do today, more importantly, what it is likely

0:26:18.200 --> 0:26:19.439
<v Speaker 13>to be able to do tomorrow.

0:26:19.760 --> 0:26:21.280
<v Speaker 7>But you're also going to have to have.

0:26:21.680 --> 0:26:27.199
<v Speaker 13>Really smart policy people who understand how to create policy

0:26:27.400 --> 0:26:31.280
<v Speaker 13>that's adaptable as we learn what these technologies can do

0:26:31.880 --> 0:26:34.320
<v Speaker 13>in these areas. And of course, with each of these

0:26:34.400 --> 0:26:39.520
<v Speaker 13>areas of real threat also comes real potential benefit, And

0:26:39.560 --> 0:26:42.200
<v Speaker 13>we need policy makers who are going to understand not

0:26:42.320 --> 0:26:45.280
<v Speaker 13>just how to mitigate the downsides, but how to make

0:26:45.280 --> 0:26:47.840
<v Speaker 13>sure that we as a society get the advantages of

0:26:47.880 --> 0:26:49.400
<v Speaker 13>what upsides these things can bring.

0:26:50.359 --> 0:26:53.679
<v Speaker 5>Jennifer, it seems like a lifetime ago, but it was

0:26:53.720 --> 0:26:57.280
<v Speaker 5>only six weeks when Vice President Kamala Harris gathered the

0:26:57.320 --> 0:27:00.199
<v Speaker 5>great and the good of the world of AI and

0:27:00.280 --> 0:27:02.000
<v Speaker 5>said that the White House would do something.

0:27:02.680 --> 0:27:06.159
<v Speaker 3>Have they done something? You know?

0:27:06.280 --> 0:27:09.760
<v Speaker 13>The executive branch has its own special relationship to technology,

0:27:09.840 --> 0:27:10.360
<v Speaker 13>much like.

0:27:11.240 --> 0:27:14.760
<v Speaker 5>The find that special relationship for us. What do you

0:27:14.840 --> 0:27:16.400
<v Speaker 5>mean by a special relationship?

0:27:18.160 --> 0:27:21.560
<v Speaker 13>You know, my book looks takes a sort of historical

0:27:21.640 --> 0:27:25.440
<v Speaker 13>look at government's relationship to technology, going all the way

0:27:25.440 --> 0:27:30.600
<v Speaker 13>back to the sixties. When we define technology as something commercial,

0:27:30.600 --> 0:27:33.639
<v Speaker 13>it would be something that government would buy, and therefore

0:27:33.800 --> 0:27:37.200
<v Speaker 13>powerful people in government would need to really understand how

0:27:37.200 --> 0:27:39.320
<v Speaker 13>it works just be something you buy the way you

0:27:39.320 --> 0:27:44.000
<v Speaker 13>buy pencils or cars. And over time we've had attempts

0:27:44.000 --> 0:27:46.879
<v Speaker 13>by the legislative branch, like in the nineteen nineties with

0:27:46.920 --> 0:27:50.240
<v Speaker 13>the Cleaner Cohenact, to say this is something more than

0:27:50.440 --> 0:27:53.879
<v Speaker 13>just a tool of the mechanicals here in government the

0:27:53.920 --> 0:27:58.600
<v Speaker 13>people who implement things. It's actually fundamental to our society.

0:27:58.760 --> 0:28:01.879
<v Speaker 13>We need people in government who understand it. So in

0:28:01.960 --> 0:28:06.760
<v Speaker 13>nineteen ninety six, Senator Cleaner, Senator Cohen and Representative Cleaner

0:28:07.080 --> 0:28:13.280
<v Speaker 13>asked the White House to take responsibility for a digital strategy,

0:28:13.680 --> 0:28:17.760
<v Speaker 13>and in fact they said no, they said, that's inconsistent

0:28:17.840 --> 0:28:21.800
<v Speaker 13>with the policy nature of this institution. It's operational and

0:28:21.800 --> 0:28:23.280
<v Speaker 13>therefore not something we should do.

0:28:23.720 --> 0:28:24.640
<v Speaker 7>So in that case you.

0:28:24.720 --> 0:28:28.399
<v Speaker 13>Had Congress actually being more forward looking saying this is

0:28:28.440 --> 0:28:30.880
<v Speaker 13>something we need as a core competency in our government,

0:28:31.400 --> 0:28:34.000
<v Speaker 13>and the executive branch saying nope, we're not going to

0:28:34.040 --> 0:28:36.200
<v Speaker 13>do it. Now, sometimes we've seen that in the reverse,

0:28:36.600 --> 0:28:40.240
<v Speaker 13>where you have the executive branch really having things like

0:28:40.280 --> 0:28:44.160
<v Speaker 13>the Office of Science and Technology Policy trying to have

0:28:44.240 --> 0:28:47.840
<v Speaker 13>people who understand technology in the building able to participate

0:28:47.920 --> 0:28:51.440
<v Speaker 13>in critical conversations, and you had Congress behind for a while,

0:28:51.720 --> 0:28:54.000
<v Speaker 13>so they kind of, you know, weave in and out

0:28:54.080 --> 0:28:57.040
<v Speaker 13>of having the competences they need. But I think both

0:28:57.120 --> 0:29:01.200
<v Speaker 13>now really see that you can't separate technology from governing.

0:29:01.240 --> 0:29:03.920
<v Speaker 13>You really must have people who understand it at the

0:29:03.960 --> 0:29:06.560
<v Speaker 13>table when policy is being made.

0:29:06.840 --> 0:29:12.280
<v Speaker 5>Jennifer, how important is education. I'm talking about children at

0:29:12.360 --> 0:29:16.760
<v Speaker 5>high school, any level in the AI story in this

0:29:16.840 --> 0:29:17.800
<v Speaker 5>country and globally.

0:29:20.240 --> 0:29:22.000
<v Speaker 13>You know, our kids today are sort of growing up

0:29:22.000 --> 0:29:23.720
<v Speaker 13>in a very different world than we did. They're getting

0:29:23.720 --> 0:29:27.240
<v Speaker 13>an education just in their daily lives. I do think

0:29:27.240 --> 0:29:29.960
<v Speaker 13>they need to understand how these algorithms are going to

0:29:30.000 --> 0:29:32.680
<v Speaker 13>affect them. As you said earlier, that there may be

0:29:32.760 --> 0:29:36.240
<v Speaker 13>bias in them, and the degree to which AI is

0:29:36.360 --> 0:29:39.680
<v Speaker 13>so hard to actually see what is going on under

0:29:39.720 --> 0:29:42.720
<v Speaker 13>the hood needs to be part of just a basic

0:29:42.960 --> 0:29:46.400
<v Speaker 13>literacy that our kids get and that needs to be

0:29:46.400 --> 0:29:47.560
<v Speaker 13>built into policy as well.

0:29:48.760 --> 0:29:54.120
<v Speaker 5>Oh thanks to Jennifer Polker, author of recoding America right.

0:29:54.160 --> 0:29:56.800
<v Speaker 5>Another story that we're tracking, a new lawsuit is accusing

0:29:57.000 --> 0:30:01.440
<v Speaker 5>ex Corps formerly known as Twitter, of profiting copyright violations

0:30:01.680 --> 0:30:05.120
<v Speaker 5>by using music on its platform without permission. A slew

0:30:05.440 --> 0:30:08.880
<v Speaker 5>of music publishers presented the suit in the Tennessee Federal Court,

0:30:09.080 --> 0:30:12.200
<v Speaker 5>alleging that Twitter routinely ignored or dragged its feet on

0:30:12.320 --> 0:30:15.600
<v Speaker 5>takedown notices. Twitter is one of the only major social

0:30:15.640 --> 0:30:19.040
<v Speaker 5>media platforms that does not pay music rights to holders

0:30:19.080 --> 0:30:23.280
<v Speaker 5>for licenses to their work. All right, coming up back

0:30:23.320 --> 0:30:26.760
<v Speaker 5>to it, generative AIS impact on customer service. We talk

0:30:26.800 --> 0:30:29.120
<v Speaker 5>all about that with may have been co founder and

0:30:29.200 --> 0:30:31.320
<v Speaker 5>CEO of AI platform writer.

0:30:31.800 --> 0:30:33.200
<v Speaker 3>That's next. This is Bloomberg.

0:30:49.120 --> 0:30:54.240
<v Speaker 11>Seventy percent of customer facing time is wasted on non

0:30:54.320 --> 0:30:55.240
<v Speaker 11>productive work.

0:30:55.400 --> 0:30:58.160
<v Speaker 1>We can now automate a wide variety of interactions.

0:30:58.200 --> 0:31:01.640
<v Speaker 15>When you think about the ability for businesses to serve

0:31:01.760 --> 0:31:06.239
<v Speaker 15>customers in lower cost, more efficient ways, AI is a

0:31:06.360 --> 0:31:08.520
<v Speaker 15>huge accelerant to what they're trying to do.

0:31:08.520 --> 0:31:10.640
<v Speaker 11>Our users a lot of that they don't have to

0:31:10.680 --> 0:31:14.240
<v Speaker 11>do this drudgery. They can spend more time with customers.

0:31:14.320 --> 0:31:17.440
<v Speaker 1>We believe in a human augmented AI.

0:31:17.560 --> 0:31:21.040
<v Speaker 14>Customer AI is really the intersection of all these new

0:31:21.120 --> 0:31:24.280
<v Speaker 14>capabilities of generative and predictive.

0:31:23.800 --> 0:31:27.240
<v Speaker 1>AI, in combining that with the customer journey.

0:31:27.320 --> 0:31:30.600
<v Speaker 9>Think of this new world where your employees can become

0:31:30.680 --> 0:31:32.520
<v Speaker 9>even more productive where they don't have to do the

0:31:32.600 --> 0:31:34.360
<v Speaker 9>mundane boarding routine tasks.

0:31:34.440 --> 0:31:37.160
<v Speaker 11>So it doesn't necessarily mean like limiting their jobs, mean

0:31:37.360 --> 0:31:39.840
<v Speaker 11>limiting the drudgery from our day to day.

0:31:41.960 --> 0:31:43.840
<v Speaker 5>Those are just some of the thoughts of our guests

0:31:43.840 --> 0:31:46.200
<v Speaker 5>from this week when it comes to how AI can

0:31:46.240 --> 0:31:50.240
<v Speaker 5>improve everything from customer service to how employees do their

0:31:50.320 --> 0:31:52.800
<v Speaker 5>daily jobs. Let's bring him write a CEO and co

0:31:52.880 --> 0:31:56.680
<v Speaker 5>founder may be for her take on that, because that's

0:31:56.720 --> 0:32:01.120
<v Speaker 5>what you do, but so does everyone else. Apparently, what

0:32:01.240 --> 0:32:03.000
<v Speaker 5>is Right's point of differentiation?

0:32:03.280 --> 0:32:04.840
<v Speaker 16>Yeah, thanks Ed, thanks for having me.

0:32:05.160 --> 0:32:08.640
<v Speaker 12>So we are a full stock generitive AI platform. So

0:32:08.800 --> 0:32:12.080
<v Speaker 12>what that means is we are both the foundation models

0:32:12.320 --> 0:32:15.640
<v Speaker 12>as well as the application layer on top, and what

0:32:15.680 --> 0:32:19.160
<v Speaker 12>we allow enterprises to do is build their own generative

0:32:19.200 --> 0:32:22.600
<v Speaker 12>AI use cases. A lot of the AI that is

0:32:22.640 --> 0:32:26.400
<v Speaker 12>being built into the applications that are used across the

0:32:26.600 --> 0:32:32.960
<v Speaker 12>enterprise don't have the enterprise's own data or brand or context,

0:32:33.600 --> 0:32:37.200
<v Speaker 12>and so the information that is being put in front

0:32:37.240 --> 0:32:40.880
<v Speaker 12>of folks is just not good enough, and there is

0:32:40.960 --> 0:32:44.960
<v Speaker 12>a lot of talk about how AI can help people

0:32:45.080 --> 0:32:47.800
<v Speaker 12>and reduce the drudgery of work. I saw the segment earlier,

0:32:48.040 --> 0:32:52.200
<v Speaker 12>But professionals don't look at their day as drudgery, and

0:32:52.280 --> 0:32:56.600
<v Speaker 12>so we are really helping enterprises figure out what are

0:32:56.640 --> 0:33:00.720
<v Speaker 12>the use cases that bring people and AI together to

0:33:00.920 --> 0:33:02.880
<v Speaker 12>make everybody just a lot more productive.

0:33:02.960 --> 0:33:06.920
<v Speaker 5>We had my Lund Thompson Bukavec, who's aws Cloud VP

0:33:07.040 --> 0:33:13.240
<v Speaker 5>on yesterday. Bedrock essentially offers the same thing. What do

0:33:13.280 --> 0:33:14.200
<v Speaker 5>you make of that argument?

0:33:14.560 --> 0:33:16.960
<v Speaker 12>Sure, so we've got an announcement coming around where our

0:33:16.960 --> 0:33:21.360
<v Speaker 12>foundation models will be offered, But regardless of that, what

0:33:21.400 --> 0:33:25.720
<v Speaker 12>we are seeing is this need to connect the output

0:33:25.760 --> 0:33:29.520
<v Speaker 12>from the generative models to the actual use cases. Right now,

0:33:29.880 --> 0:33:33.160
<v Speaker 12>at a lot of companies, we have executives almost like

0:33:33.240 --> 0:33:36.640
<v Speaker 12>deer in the headlights, yes right, really frozen, kind of

0:33:36.720 --> 0:33:41.400
<v Speaker 12>panicked because you've got AI and AI associated risk being

0:33:41.440 --> 0:33:44.040
<v Speaker 12>built into a lot of the tools that their employees

0:33:44.080 --> 0:33:44.959
<v Speaker 12>are using every day.

0:33:45.000 --> 0:33:46.440
<v Speaker 16>They don't really know what to make of it.

0:33:46.800 --> 0:33:51.760
<v Speaker 12>They've got APIs that they can use to access foundation models,

0:33:52.160 --> 0:33:55.680
<v Speaker 12>but then there's this huge gulf between the technology and

0:33:55.720 --> 0:33:57.600
<v Speaker 12>how you actually operationalize that.

0:33:57.760 --> 0:33:58.640
<v Speaker 16>And that's where we come in.

0:33:58.720 --> 0:34:02.600
<v Speaker 12>It's the technology and the methodology to actually roll out

0:34:03.040 --> 0:34:07.000
<v Speaker 12>use cases functioned by function, team by team in ways

0:34:07.000 --> 0:34:08.440
<v Speaker 12>that actually get adopted.

0:34:08.560 --> 0:34:10.759
<v Speaker 4>Okay, may it's teasing us, what's the announcement?

0:34:13.560 --> 0:34:17.200
<v Speaker 12>So our models can be hosted on prem and in

0:34:17.560 --> 0:34:22.960
<v Speaker 12>private clouds of enterprises. So it is a really exciting,

0:34:24.600 --> 0:34:29.960
<v Speaker 12>real jump in the ability for enterprises to control their

0:34:30.000 --> 0:34:35.880
<v Speaker 12>generative AI rollout. Nobody wants another shadow it apocalypse here

0:34:36.040 --> 0:34:40.000
<v Speaker 12>with one hundred tools being used across their companies, all

0:34:40.040 --> 0:34:42.680
<v Speaker 12>of them accessing different models that all have to be

0:34:42.760 --> 0:34:43.440
<v Speaker 12>risk assessed.

0:34:43.520 --> 0:34:44.200
<v Speaker 16>Nobody wants that.

0:34:44.800 --> 0:34:48.480
<v Speaker 2>Okay, So on prem that's just sort of winning formula

0:34:48.680 --> 0:34:52.759
<v Speaker 2>visa via cloud offering. It really speaks to me the

0:34:52.760 --> 0:34:55.239
<v Speaker 2>whole deer in headlights. I feel like most consumers, most

0:34:55.239 --> 0:34:58.040
<v Speaker 2>people are ultimately deer in headlights at the moment, trying

0:34:58.040 --> 0:35:00.759
<v Speaker 2>to understand how their world gets upended, how their job

0:35:00.800 --> 0:35:02.239
<v Speaker 2>gets us upended, but.

0:35:02.280 --> 0:35:05.359
<v Speaker 4>How they ensure that they got the right skill set.

0:35:05.719 --> 0:35:07.680
<v Speaker 2>How are you thinking about your own team, how are

0:35:07.640 --> 0:35:10.759
<v Speaker 2>you thinking about enterprising you're working with getting their workers

0:35:10.840 --> 0:35:13.520
<v Speaker 2>into that line of skill set totally.

0:35:13.800 --> 0:35:16.440
<v Speaker 16>The first thing is we've been doing AI since before.

0:35:16.520 --> 0:35:19.040
<v Speaker 12>It was the start of the entire you know, the

0:35:19.600 --> 0:35:23.600
<v Speaker 12>center of the world's conversation. And so we are not

0:35:23.960 --> 0:35:27.319
<v Speaker 12>going into enterprises like a hammer looking for a nail.

0:35:27.560 --> 0:35:30.160
<v Speaker 16>We actually start with the workflows themselves.

0:35:30.360 --> 0:35:34.360
<v Speaker 12>So what are your people doing in marketing, in comms,

0:35:34.480 --> 0:35:38.080
<v Speaker 12>in service, in R and D that has really bottlenecked,

0:35:38.160 --> 0:35:41.560
<v Speaker 12>and how can AI be used to reinvent the workflow.

0:35:41.600 --> 0:35:46.000
<v Speaker 12>It's a radically different approach because we are thinking about

0:35:46.080 --> 0:35:50.240
<v Speaker 12>AI enablement of the individual employee versus here's a shining

0:35:50.280 --> 0:35:50.680
<v Speaker 12>new tool.

0:35:50.800 --> 0:35:52.359
<v Speaker 16>How can we implement it day to day?

0:35:52.800 --> 0:35:57.000
<v Speaker 5>Wright to raise series A November twenty twenty one, twenty

0:35:57.040 --> 0:36:01.239
<v Speaker 5>one million dollars hasn't raised any fun since you're making money. Look,

0:36:01.239 --> 0:36:03.400
<v Speaker 5>we'll have you back on when you're ready to do around.

0:36:03.840 --> 0:36:05.760
<v Speaker 5>I know you're getting a lot of phone calls from vcs.

0:36:05.800 --> 0:36:06.440
<v Speaker 3>We'll have you back on.

0:36:06.520 --> 0:36:10.120
<v Speaker 5>Mayhabe, writer, co founder and CEO, Thank you for your time.

0:36:18.680 --> 0:36:22.840
<v Speaker 5>Activision's Blizzard Entertainment unit seeing its biggest launch ever with

0:36:22.960 --> 0:36:26.120
<v Speaker 5>the release of Diablo four. The action role playing game

0:36:26.120 --> 0:36:29.720
<v Speaker 5>has already surpassed six hundred and sixty six million dollars

0:36:29.719 --> 0:36:32.080
<v Speaker 5>in sales, and that was in the first five days,

0:36:32.080 --> 0:36:35.400
<v Speaker 5>the best opening for a game in Blizzard's history. Delighted

0:36:35.400 --> 0:36:38.440
<v Speaker 5>to say that joining us now is Rod Ferguson, Blizzard's

0:36:38.680 --> 0:36:41.960
<v Speaker 5>general manager, but we're basically the head of the entire

0:36:42.400 --> 0:36:45.560
<v Speaker 5>Diablou universe. So the game comes out June first, and

0:36:45.640 --> 0:36:49.240
<v Speaker 5>in the first four days, ninety three million hours of gameplay,

0:36:49.280 --> 0:36:53.640
<v Speaker 5>which is equivalent to ten thousand human years. What is

0:36:53.680 --> 0:36:55.240
<v Speaker 5>the latest number of gameplay?

0:36:55.280 --> 0:36:58.440
<v Speaker 17>Two weeks later, we're up to three hundred and fifty

0:36:58.480 --> 0:37:01.040
<v Speaker 17>million hours now players, So it's pretty exciting.

0:37:02.640 --> 0:37:05.600
<v Speaker 5>I think what's so interesting about this is the widespread

0:37:05.640 --> 0:37:08.759
<v Speaker 5>adoption of the game. Can you tell us which console

0:37:08.880 --> 0:37:12.560
<v Speaker 5>or platform is Diablo four been played on most?

0:37:13.640 --> 0:37:16.400
<v Speaker 17>Well, I mean it's sort of The Diablo franchise is

0:37:16.440 --> 0:37:19.399
<v Speaker 17>a long history, has a long history. It's twenty six

0:37:19.440 --> 0:37:22.480
<v Speaker 17>years old, and it started its roots for really in PC,

0:37:23.000 --> 0:37:26.040
<v Speaker 17>and so it's kind of that's been its main platform

0:37:26.120 --> 0:37:28.160
<v Speaker 17>throughout its history. But that's one of the things we

0:37:28.239 --> 0:37:30.640
<v Speaker 17>really focused on with Diablo four is we wanted to

0:37:30.640 --> 0:37:33.920
<v Speaker 17>bring Diablo to a wider audience, and as part of that,

0:37:33.960 --> 0:37:36.919
<v Speaker 17>we really wanted to embrace console and controller play, because

0:37:36.920 --> 0:37:39.600
<v Speaker 17>you can play with controller on PC. So while PC

0:37:39.880 --> 0:37:42.919
<v Speaker 17>is the predominant platform that you can play on, we've

0:37:42.920 --> 0:37:45.080
<v Speaker 17>seen a lot of growth in our console and in fact,

0:37:45.239 --> 0:37:48.600
<v Speaker 17>Xbox said it was Blizzard's fastest selling Xbox game as well,

0:37:48.640 --> 0:37:51.000
<v Speaker 17>and so we're really excited about that new audience for

0:37:51.120 --> 0:37:51.640
<v Speaker 17>bringing in.

0:37:52.400 --> 0:37:55.759
<v Speaker 5>So on that note, I have to then ask, when

0:37:55.800 --> 0:37:58.839
<v Speaker 5>you think about the Activision Microsoft deal, what is the

0:37:58.880 --> 0:38:02.520
<v Speaker 5>benefit to the blow universe, how does it help you grow?

0:38:04.200 --> 0:38:08.400
<v Speaker 17>Well, I mean that's all still ongoing, and so you know,

0:38:08.440 --> 0:38:12.239
<v Speaker 17>we think that the deal is great for competition in

0:38:12.280 --> 0:38:14.680
<v Speaker 17>the marketplace, and there's a lot of great things that

0:38:14.719 --> 0:38:16.600
<v Speaker 17>come out of that. But I'm not really the one

0:38:16.719 --> 0:38:18.560
<v Speaker 17>best to speak to the acquisition.

0:38:19.520 --> 0:38:23.839
<v Speaker 5>Rods that there are already two expansions in development, I

0:38:23.880 --> 0:38:28.520
<v Speaker 5>believe ye without getting ahead of ourselves, do we and

0:38:28.560 --> 0:38:30.400
<v Speaker 5>when do we see a Diablo five.

0:38:32.160 --> 0:38:33.680
<v Speaker 1>No, you're definitely getting ahead of yourself.

0:38:34.400 --> 0:38:34.600
<v Speaker 8>You know.

0:38:34.640 --> 0:38:38.360
<v Speaker 17>That's one of the things that we're really excited about is,

0:38:38.360 --> 0:38:40.839
<v Speaker 17>you know, this is just representing the beginning of the

0:38:41.360 --> 0:38:44.279
<v Speaker 17>Diablo four experience. You know, this is when we launched this,

0:38:44.360 --> 0:38:46.400
<v Speaker 17>it was after many years of development, but it really

0:38:46.480 --> 0:38:48.800
<v Speaker 17>is a game that when we think of the launch

0:38:48.840 --> 0:38:51.520
<v Speaker 17>as the beginning and not the end. And so what

0:38:51.560 --> 0:38:54.920
<v Speaker 17>we're seeing is like we're continuing to invest in years

0:38:54.920 --> 0:38:57.000
<v Speaker 17>and years of live service. So we're going to have

0:38:57.080 --> 0:38:59.520
<v Speaker 17>quarterly seasons, We're going to have expansions that I talked about.

0:38:59.560 --> 0:39:01.800
<v Speaker 17>We already have to in flight as I talk to

0:39:01.840 --> 0:39:04.319
<v Speaker 17>you today, and so we're really focused on making sure,

0:39:04.680 --> 0:39:06.560
<v Speaker 17>you know, we have all the content that players want.

0:39:06.680 --> 0:39:09.360
<v Speaker 17>Is players now are very consumptive. They really want to

0:39:09.440 --> 0:39:12.080
<v Speaker 17>have new content all the time. And it's quite a

0:39:12.120 --> 0:39:14.319
<v Speaker 17>different mob and making games for you know, twenty four

0:39:14.400 --> 0:39:17.760
<v Speaker 17>years and it's really changed into gaming as a hobby

0:39:17.760 --> 0:39:19.759
<v Speaker 17>and as a lifestyle where they always want to know

0:39:19.840 --> 0:39:21.600
<v Speaker 17>what's next, what's the next thing I get to do

0:39:21.640 --> 0:39:24.120
<v Speaker 17>in your game? And so we've been really focused at

0:39:24.320 --> 0:39:26.840
<v Speaker 17>building this great foundation that we can now support for

0:39:26.920 --> 0:39:27.520
<v Speaker 17>years to come.

0:39:28.080 --> 0:39:32.240
<v Speaker 2>It is about bringing different people into gaming. And indeed

0:39:32.239 --> 0:39:34.560
<v Speaker 2>you said diversifying the way which you access it.

0:39:34.719 --> 0:39:35.480
<v Speaker 3>What about Max?

0:39:35.520 --> 0:39:36.560
<v Speaker 4>I mean you've had a rather.

0:39:36.440 --> 0:39:40.359
<v Speaker 2>Famous player will Be Goldberg coming out and saying, you know,

0:39:41.160 --> 0:39:44.000
<v Speaker 2>how can I access it? And ultimately, look at the

0:39:44.040 --> 0:39:47.920
<v Speaker 2>moment she's wanting what some fully fledged port, which is unlikely.

0:39:48.200 --> 0:39:49.839
<v Speaker 4>How do people play it if they're in a map.

0:39:51.239 --> 0:39:52.759
<v Speaker 1>I think there are ways to do it.

0:39:52.840 --> 0:39:54.719
<v Speaker 17>Like, I don't know that I can officially sanction them,

0:39:54.719 --> 0:39:57.279
<v Speaker 17>but with some you know, proper searches, I'm sure you

0:39:57.320 --> 0:39:59.919
<v Speaker 17>can find a way to make that happen. Yeah, it's

0:40:00.239 --> 0:40:03.759
<v Speaker 17>about you know, when you look at different platforms, you

0:40:03.760 --> 0:40:05.360
<v Speaker 17>have to look at not only the cost of doing it,

0:40:05.400 --> 0:40:08.319
<v Speaker 17>but just the opportunity costs about where you're spending your time,

0:40:08.400 --> 0:40:10.440
<v Speaker 17>and when you think about how many more platforms you

0:40:10.480 --> 0:40:12.759
<v Speaker 17>support and all the testing you have to do and

0:40:12.800 --> 0:40:14.480
<v Speaker 17>how you you know, one of the things that have

0:40:14.520 --> 0:40:16.319
<v Speaker 17>been a live service is we have to be able

0:40:16.320 --> 0:40:19.319
<v Speaker 17>to update the game really quickly. And the more platforms

0:40:19.360 --> 0:40:21.400
<v Speaker 17>and the sort of the broader you go, the harder

0:40:21.440 --> 0:40:24.440
<v Speaker 17>it is to be agile and responsive. And so you know,

0:40:24.920 --> 0:40:27.320
<v Speaker 17>we never say never. It's something you know, you're always

0:40:27.360 --> 0:40:29.719
<v Speaker 17>aware of, but like right now, that's that's not one

0:40:29.760 --> 0:40:30.920
<v Speaker 17>of our supportive platforms.

0:40:31.680 --> 0:40:34.719
<v Speaker 2>Whereas disruption or indeed headaches for you at the moment,

0:40:34.840 --> 0:40:38.720
<v Speaker 2>rod I think of just the amount of people, talent,

0:40:39.280 --> 0:40:42.480
<v Speaker 2>new material that you want to bring in to your sphere.

0:40:42.760 --> 0:40:44.200
<v Speaker 4>Thinking of the upending of.

0:40:44.160 --> 0:40:47.600
<v Speaker 2>Content production that's currently happening in the world of movie making,

0:40:47.760 --> 0:40:50.680
<v Speaker 2>or script writing and people wanting to see more benefits

0:40:50.719 --> 0:40:52.480
<v Speaker 2>and worried also about generative AI.

0:40:52.600 --> 0:40:54.399
<v Speaker 4>We think about how that's going to eventually be.

0:40:54.400 --> 0:40:57.279
<v Speaker 2>Influencing the world of gaming. How do you lean into that?

0:40:57.440 --> 0:40:59.799
<v Speaker 2>How do you ensure this macro environment isn't stopping you

0:40:59.840 --> 0:41:01.520
<v Speaker 2>from growing at the pace you need and want to.

0:41:02.520 --> 0:41:05.760
<v Speaker 17>Yeah, it's really about sort of understanding what your demands

0:41:05.760 --> 0:41:07.399
<v Speaker 17>are for the content that you have, in the team

0:41:07.440 --> 0:41:09.799
<v Speaker 17>size you need. Because as I was saying, you know,

0:41:10.239 --> 0:41:12.320
<v Speaker 17>twenty years ago, when I made a game, you finished

0:41:12.360 --> 0:41:14.080
<v Speaker 17>it and you went on vacation because there's nothing.

0:41:13.920 --> 0:41:14.840
<v Speaker 1>Else you could do about it.

0:41:14.880 --> 0:41:17.600
<v Speaker 17>And today you finish a game and the next day

0:41:17.640 --> 0:41:19.960
<v Speaker 17>the players want to know what's new and.

0:41:19.920 --> 0:41:21.120
<v Speaker 3>So you.

0:41:23.000 --> 0:41:24.560
<v Speaker 17>So you have to keep you know, you have.

0:41:24.560 --> 0:41:26.640
<v Speaker 1>To be able to have your team size.

0:41:26.320 --> 0:41:30.160
<v Speaker 17>And your team processes and organizational structure to be that

0:41:30.600 --> 0:41:32.799
<v Speaker 17>you can work sustainably like you And that's the big

0:41:32.840 --> 0:41:35.279
<v Speaker 17>focus for us, you know, when you're working on a

0:41:35.320 --> 0:41:37.479
<v Speaker 17>game like this. We're working on the main game right now,

0:41:37.520 --> 0:41:41.760
<v Speaker 17>but Season one is finishing up development. Season two development

0:41:41.840 --> 0:41:44.680
<v Speaker 17>is almost done, Expansion one, Expansion two, so we have

0:41:44.920 --> 0:41:46.520
<v Speaker 17>these parallel teams.

0:41:46.520 --> 0:41:48.480
<v Speaker 5>Well, I'm sorry, I've got to jump in. I've got

0:41:48.480 --> 0:41:51.400
<v Speaker 5>to ask you about endgame. There are lots of people

0:41:51.520 --> 0:41:54.800
<v Speaker 5>not happy about tweaking of endgame the process and that

0:41:54.920 --> 0:41:56.280
<v Speaker 5>your response very quickly.

0:41:57.520 --> 0:41:59.600
<v Speaker 17>We're day ten, right, and so like I said, we're

0:41:59.600 --> 0:42:01.359
<v Speaker 17>going to be recording this game for years to come.

0:42:01.440 --> 0:42:03.440
<v Speaker 17>So there's going to be when you have three hundred

0:42:03.440 --> 0:42:06.000
<v Speaker 17>and fifty million player hours applied to the game, you're

0:42:06.040 --> 0:42:07.759
<v Speaker 17>going to find some things that aren't working quite the

0:42:07.800 --> 0:42:10.359
<v Speaker 17>way you want them to. So we're taking these early

0:42:10.400 --> 0:42:12.440
<v Speaker 17>times to build a solid foundation and that we can

0:42:12.480 --> 0:42:13.400
<v Speaker 17>then grow on top of.

0:42:13.520 --> 0:42:14.719
<v Speaker 1>So there's lots of great stuff.

0:42:14.719 --> 0:42:17.040
<v Speaker 17>We're actually doing a devstream this afternoon that we're going

0:42:17.080 --> 0:42:18.920
<v Speaker 17>to be talking to our players directly about it.

0:42:20.120 --> 0:42:22.080
<v Speaker 5>Now that this interview's done, I will be playing on

0:42:22.120 --> 0:42:25.759
<v Speaker 5>PlayStation five. By the way, Rod Ferguson, general manager, head

0:42:25.800 --> 0:42:28.160
<v Speaker 5>of the Avlo Universe, Thank you so much, Caroline.

0:42:28.880 --> 0:42:31.680
<v Speaker 4>What a fully fledged edition of Bloomberg Technology Ed.

0:42:31.680 --> 0:42:34.320
<v Speaker 3>There's more to come, Yeah, so much more.

0:42:34.600 --> 0:42:38.360
<v Speaker 5>Recap the whole week on the podcast wherever you get it, Apple, Spotify,

0:42:38.400 --> 0:42:42.040
<v Speaker 5>iHeart Twitter, spaces thirty minutes time on the Big take

0:42:42.160 --> 0:42:42.880
<v Speaker 5>on AI.

0:42:43.080 --> 0:42:44.520
<v Speaker 3>This is Bloomberg