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Speaker 1: What is going on Hurdler's You are listening to episode

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Speaker 1: sixty one of Hurdle, a boat gust that talks to

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Speaker 1: everyone from entrepreneurs to CEOs and athletes about how they

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Speaker 1: got through tough times hurdles of sorts by leaning into wellness.

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Speaker 1: Emily a body here. I am fresh back from Dundon, Colorado.

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Speaker 1: Let me tell you it might be one of the

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Speaker 1: most stunning places on the planet. I was out there

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Speaker 1: with Eddie Bauer. We were doing all the things from

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Speaker 1: hiking to mountain biking to fly fishing, and I just

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Speaker 1: want to report that I am now a skilled outdoorsman.

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Speaker 1: Today on the podcast, I'm gonna be chatting with Adam

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Speaker 1: Ross and Michael Pollock. They are the co founders of Heyday.

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Speaker 1: And if you don't know what Heyday is, well, here

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Speaker 1: in for a treat and maybe some clearer skin.

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Speaker 2: We'll get to that in just a second.

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Speaker 1: First, a quick shout out to my sponsor, Athletic Greens

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Speaker 1: com slash hurdle again, that's Athleticgreens dot Com slash hurdle

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Speaker 1: to get yours today. All right, now, let's talk about

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Speaker 1: these two guys. I have a confession. First, I didn't

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Speaker 1: know a thing about skincare, and so give or take

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Speaker 1: age thirty.

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Speaker 2: I know, I'm a little embarrassed in at that. I

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Speaker 2: just was never the kind of person who thought.

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Speaker 1: That pricey facials and all of these products were worth

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Speaker 1: the money. But Michael and Adam made Heyday, which is

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Speaker 1: a more affordable home for quick skincare treatments from facials

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Speaker 1: to chemical PILs, you name it for people like me.

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Speaker 1: They were hoping to pretty much take the facial out

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Speaker 1: of the spot to demystify all of the unknown about skincare.

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Speaker 1: Leading up to their first New York City location in

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Speaker 1: twenty fifteen, Ross hung up his business suits in a

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Speaker 1: hurdle moment of sorts, leaving behind a super lucrative job

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Speaker 1: in finance that just wasn't making him happy in his

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Speaker 1: personal life, and that's where we met Michael, and then

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Speaker 1: he realized they had an amazing chemistry till here today

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Speaker 1: and that they could build something great together, and well, the.

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Speaker 2: Rest is history.

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Speaker 1: In today's episode, we have a blast chatting about everything

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Speaker 1: from the two essentials all movies must do for their

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Speaker 1: face to Pollock's biggest learning of starting a business from

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Speaker 1: scratch and fyi his sewing skills helped in the process.

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Speaker 2: Plus, Ross offers up a must.

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Speaker 1: Know diagram technique for being more productive throughout your day.

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Speaker 1: Trust me, this might just change everything you know that

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Speaker 1: Drell hurdlers at Emily a body at Hurdle podcast.

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Speaker 3: If you have a.

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Speaker 1: Hurdle moment of your own or just want to say hi,

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Speaker 1: my email it's Emily at hurdle dot us. And again,

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Speaker 1: let's let's share the podcast this week with a friend.

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Speaker 1: When you're listening, make sure to tag me tag at

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Speaker 1: Heyday Skincare. That's h e y Day Skincare, and let's

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Speaker 1: get the conversation going with that. Let's get to hurdling.

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Speaker 2: Today.

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Speaker 1: I'm sitting here with the co founders of Heyday. I've

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Speaker 1: got Adam Ross and Michael Pollock in the studio. Hey guys,

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Speaker 1: Hi morning, Thanks for coming in.

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Speaker 3: Of course, happy to be here.

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Speaker 1: Oh my god, I feel it's been a while since

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Speaker 1: I've done two people at the state, like a podcast

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Speaker 1: with three people total in the room, which is fun.

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Speaker 1: The last time I did this was with the two

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Speaker 1: ladies behind Sakara Life, Whitney and Danielle, and we had

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Speaker 1: a blast.

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Speaker 2: So I'm excited to be doing it with the two

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Speaker 2: of you. I'm also excited because skincare.

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Speaker 3: Like, because skincare, because skincare everybody.

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Speaker 1: I mean, we talk about health and fitness and wellness

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Speaker 1: and all of its aspects on Hurdle all the time.

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Speaker 1: But I feel like skincare is something that a lot

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Speaker 1: of people constantly overlook For me myself, it wasn't something

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Speaker 1: I really took into drastic consideration until admittedly, like within

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Speaker 1: the last two years, and I'm in my thirties.

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Speaker 3: It's interesting people hit I think that it's either a

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Speaker 3: problem that you're dealing with, or it's sometime in your

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Speaker 3: like late twenties, early thirties, you wake up and you're like,

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Speaker 3: I'm supposed to pay attention to this thing. Yet there's

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Speaker 3: all this sort of world of health and wellness, and

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Speaker 3: skin is the largest organ in the body, and sort

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Speaker 3: of how we take care of ourselves shows up on

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Speaker 3: our skin, and yet it's sort of treated as this

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Speaker 3: very separate thing.

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Speaker 1: Totally separate thing. I mean, I'm going to start out

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Speaker 1: with the obvious. Here, your two guys, Adam, your backgrounds

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Speaker 1: in finance, so not exactly what I would think are

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Speaker 1: the guys that's going to start my skincare situation. So first,

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Speaker 1: first off, let's talk about what Heyday is, and then

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Speaker 1: let's talk about how we got to where we are today.

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Speaker 1: So first off, what's hey They give me the right down.

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Speaker 4: Sure, well we started and I guess actually coming up

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Speaker 4: to our four year anniversary June Verse twenty fifteen, I

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Speaker 4: think Heyday was the genesis for Heyday was. I think

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Speaker 4: when you look at the importance of skin health and

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Speaker 4: the fact that skin is the largest organ in the body,

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Speaker 4: there was no there was no way for clients to

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Speaker 4: engage with skin care, and everything comes down to these

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Speaker 4: friction points of time, cost, and convenience, And I think

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Speaker 4: for us it was important when you see people today

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Speaker 4: that want to be the best version of themselves, creating

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Speaker 4: the democratization or accessibility for somebody to engage in skin care,

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Speaker 4: and the fact that I think professional facials are such

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Speaker 4: a core pillar of ultimate skin health. And I think

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Speaker 4: for us or anyone else out there, when you hear

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Speaker 4: the word spa, you know soving air quotes, it connotes

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Speaker 4: this beauty, pampering, indulgence perception, and there's nothing wrong with that,

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Speaker 4: but I think for us, there needed to be a

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Speaker 4: fundamental repositioning of the facial because it's how you define

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Speaker 4: it broadly around sort of health and wellness or more

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Speaker 4: specifically self care. This is something that people think about

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Speaker 4: like their Equinox monthly memberships, like this is something that

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Speaker 4: I think the importance of looking and feeling great as

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Speaker 4: part of your overall mandate to yourself to be the

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Speaker 4: best version of yourself. We wanted to create the platform

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Speaker 4: for that to exist.

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Speaker 2: Got it?

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Speaker 1: So talk to me a little bit about where you

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Speaker 1: were then before heyday, because it's so not heyday.

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Speaker 4: What am I doing here?

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Speaker 2: What are you doing? How do you? First off, how

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Speaker 2: do you even get here?

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Speaker 4: How does a guy with a funny accent get to

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Speaker 4: New York City?

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Speaker 2: Of course?

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Speaker 4: I yeah, So I used to be investment banking and

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Speaker 4: focused specifically around mergers and acquisitions. I was sort of

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Speaker 4: within sort of a sector consumer products in retail, but

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Speaker 4: more specifically within that, beauty was one of my areas

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Speaker 4: of focus. So I did a lot of investment banking

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Speaker 4: transactions with the big bad guys of the industry, Revlon Avon,

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Speaker 4: you know, Laureal Gillette, so certainly sawed parts of the

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Speaker 4: skincare industry from that side of the business. But I

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Speaker 4: think when I'm also just out in my daily life,

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Speaker 4: and I sort of had this light bulb moment when

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Speaker 4: I was at brunch with some girlfriends who were just

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Speaker 4: all complaining about like how difficult it was to look

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Speaker 4: after their skin. So there's a disconnect here between how

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Speaker 4: the market's structure and what customers actually want. So then

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Speaker 4: the work began.

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Speaker 1: Then I was like, man, I should probably stop banking

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Speaker 1: and start figuring out this bigger problem that we have here.

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Speaker 4: Kind of but we probably get into it. But I

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Speaker 4: think banking for me incredibly fantastic platform on growth and

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Speaker 4: development and how you think about businesses more broadly. But

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Speaker 4: you know, you get to the stage where that's either

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Speaker 4: something you want to do or for me, it was

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Speaker 4: more just the chance to sit on the other side

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Speaker 4: of the table and be involved in in I think,

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Speaker 4: building a building, a brand that customers delight and engage

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Speaker 4: with totally.

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Speaker 2: And then what about you, Where were you hanging out?

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Speaker 3: I was an architecture and interiors before this, and then

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Speaker 3: I studied hospitality, so I kind of had this weird

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Speaker 3: mixed bag of a resume, but it was always around

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Speaker 3: I love experiences. I love sort of curating creating experiences

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Speaker 3: for people, and so when I sort of met Adam

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Speaker 3: and he had the idea on paper for this, I

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Speaker 3: immediately saw it and I sort of connected it to

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Speaker 3: my own skincare story. But the you know, being in

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Speaker 3: that sort of client work or consulting work, there was

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Speaker 3: always a conclusion there, and I think to the point

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Speaker 3: of hurdles if there's hurdles in a project, like you're

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Speaker 3: just like, okay, deadline's coming up. When we were done

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Speaker 3: with that, it's over and you're done. And there was

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Speaker 3: a lot of satisfaction with learning through doing a lot

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Speaker 3: and touching a lot of businesses, but you always handed

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Speaker 3: the baby over for someone else to raise. And I

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Speaker 3: always knew I loved painting the big picture something as

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Speaker 3: well as obsessing over the little details and to be

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Speaker 3: able to build something from scratches when you really get

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Speaker 3: to do that. In terms of my own skincare story

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Speaker 3: with it, I you know, struggled with acne in high

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Speaker 3: school as many teenagers do, and took acutane and you know,

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Speaker 3: went through all the dermatologists stuff, which is sort of

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Speaker 3: like a hammer to the you know, to the to

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Speaker 3: the face. And no one had ever brought out the

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Speaker 3: idea of seeing an esthetician. I didn't even know what

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Speaker 3: that was, and I think broadly speaking, in this country,

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Speaker 3: that's not a thing, So, you know, I see the

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Speaker 3: opportunity in Heyday is to create a platform for that too,

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Speaker 3: to let people know there's actually somebody who goes to

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Speaker 3: school for taking care of skin every day, not treating

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Speaker 3: it all like a disease, not treating it like a

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Speaker 3: you know, something to shop your way through, but actually

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Speaker 3: teaching you how to take care of it and finding

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Speaker 3: an expert. I think a lot of hurdles can be

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Speaker 3: crossed by finding the right expertise. And for us for Heyday,

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Speaker 3: it's connecting clients who we're looking for that advice with

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Speaker 3: a human who's trained to help you do that.

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Speaker 1: I guess the next obvious question then is then how

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Speaker 1: do you two cross Because you're an architect, you're in banking.

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Speaker 2: How did the two of you meet?

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Speaker 3: We actually, the consulting from I worked for has like

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Speaker 3: a deep connection with Aussie's and Kiwis, and so I

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Speaker 3: always knew of Adham. I think he knew of me,

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Speaker 3: and we sort of were like just in overlapping circles.

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Speaker 3: And I actually met him when I was at my

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Speaker 3: last firm, and you know, he was we were sitting

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Speaker 3: across from the table and he was pitching the idea

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Speaker 3: and I immediately kind of saw it, and I remember

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Speaker 3: I was kind of like, you should find someone internally,

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Speaker 3: like I can pitch you as the agency how to

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Speaker 3: do this, but you should find someone internally to like

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Speaker 3: help help with the parts of the business that you're

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Speaker 3: that you're looking for, and was not looking to pitch myself.

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Speaker 3: But then it's sort of it happened.

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Speaker 2: It happened.

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Speaker 4: I sort of heard through the grapevine. You weren't entirely happy.

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Speaker 4: So we schedule the mix mating outside of the office,

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Speaker 4: and here.

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Speaker 3: We are, here, we are, here, we are.

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Speaker 2: It's interesting.

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Speaker 1: I mean, I feel as though when you're thinking about

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Speaker 1: the people that you want to do business with. It's

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Speaker 1: kind of like the person that you think about spending

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Speaker 1: your life with, and you think about what qualities this

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Speaker 1: person's going to have that would make them your ideal

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Speaker 1: partner when you when you look at him today, do

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Speaker 1: you feel like he has all of those qualities that

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Speaker 1: you were looking for and someone to create this business

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Speaker 1: with from the ground up.

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Speaker 3: I'm waiting for the dough. I'd look at him.

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Speaker 4: No, I mean, I mean yes. I mean I think

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Speaker 4: it's very difficult today to start a business on your own.

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Speaker 4: You need a ying to your yang. Michael's experience, I

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Speaker 4: think around sort of architecture and hospitality has just been

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Speaker 4: incredibly helpful in terms of sort of defining the in

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Speaker 4: store experience and the hospitality touch points and what we

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Speaker 4: want clients to experience every time they go through the doors.

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Speaker 4: I mean, for me, I'm much more around sort of

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Speaker 4: like the strategy to finance the operations. So I think

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Speaker 4: it's just great. I think advice for anyone that's actually

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Speaker 4: looking to start a business is find somebody that actually

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Speaker 4: has the skill sets and attributes that you don't have,

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Speaker 4: and you just get to a place where one plus

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Speaker 4: one equals more than two. And it's sort of interesting

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Speaker 4: because even last week and as interesting as we sort

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Speaker 4: of onboard new people to the company, I get excited.

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Speaker 4: I talk faster, I sort of get frothy at the

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Speaker 4: mouth when I've got these ideas and sort of strategic

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Speaker 4: insights about the business, and new people sort of look

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Speaker 4: at me like I've got two heads, and Michael's like,

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Speaker 4: I know where you're going with that. Leave it with me.

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Speaker 4: You can package it up and execute it. So you

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Speaker 4: just want somebody that can that can support you, and

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Speaker 4: you sort of get to the stage now where you

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Speaker 4: can kind of almost finish eah other's sentences.

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Speaker 3: And that was advice I think I got that stuck

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Speaker 3: with me. At a consulting from that I left, the

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Speaker 3: CEO said I know you're going to start something someday.

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Speaker 3: Just I want you to go back to your desk

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Speaker 3: and make a list of the top three skills that

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Speaker 3: you either don't have or don't care to learn, or

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Speaker 3: don't want to better yourself in because someone else can

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Speaker 3: do it better, and just make sure that in a

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Speaker 3: co founder, whether it's a friend or something a little

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Speaker 3: bit more kind of arranged, that you find that because

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Speaker 3: I think often people do make sometimes the mistake of

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Speaker 3: going to a business with a friend and then you realize, hey,

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Speaker 3: we have all of exact same skills and we're kind

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Speaker 3: of we're gapped in some way.

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Speaker 2: I mean, just that note about your strength as a whole.

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Speaker 1: I think a lot of the time you go down

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Speaker 1: a certain path, and to go down that path, there

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Speaker 1: are things or skills that are considered to be really

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Speaker 1: great assets, and you might get to a point where

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Speaker 1: you realize, like, Okay, for example, I'm a writer and

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Speaker 1: an edit in my in my every day, I'm also

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Speaker 1: a podcaster, and I do all these things. But I

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Speaker 1: have come to an understanding that I don't love editing

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Speaker 1: as much as I love writing, like I love putting

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Speaker 1: things to paper. And so for me, when I realized

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Speaker 1: that I didn't enjoy editing as much as I enjoyed writing,

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Speaker 1: I kind of had a moment where I was like, shoot,

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Speaker 1: am I doing something wrong? Should I be reevaluating? Should

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Speaker 1: I be working on this editing thing? More so, I'm

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Speaker 1: so I'm better or doing it differently or what the

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Speaker 1: case is. But the reality is is that it's okay,

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Speaker 1: Like it's okay to pivot, it's okay to learn, it's

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Speaker 1: okay to reformulate your strategy.

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Speaker 3: And and just to delegate that to somebody.

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Speaker 1: Exactly well, I mean that's a whole other different conversation,

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Speaker 1: don't you think, Yes, the whole idea of delegating things

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Speaker 1: that you don't love to do yourself. And also because

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Speaker 1: if you don't love to do them, then you're probably

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Speaker 1: not going to do them super well, which means that

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Speaker 1: someone else could like it and do it a lot.

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Speaker 2: Better than you.

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Speaker 3: Yeah, or I think I think for me personally, and

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Speaker 3: this is this has definitely been a hurdle. Is I

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Speaker 3: think a lot of a lot of entrepreneurs are people who, again,

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Speaker 3: you see everything, you see the big picture, you want

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Speaker 3: to have your hand in, you know, all the pies

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Speaker 3: or fingers and all the pies. And there's a point

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Speaker 3: where that is a really valuable skill, and there's a

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Speaker 3: point of a company where you can't be an individual

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Speaker 3: contributor and to fulfill the vision that you have, you

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Speaker 3: have to empower a team to do that, and that

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Speaker 3: means giving up some of the work, giving up some

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Speaker 3: of the control, and that is a really tough, tough

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Speaker 3: hurdle to get through and I mean that's certainly one

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Speaker 3: of my own, you know, personal things I've worked through

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Speaker 3: and seen and been able to reflect on through heyday

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Speaker 3: is how do I continue to do that, to focus

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Speaker 3: on the things that I think I uniquely can do

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Speaker 3: for the company and the things that even if I

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Speaker 3: love to do, I need to let someone else kind

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Speaker 3: of kind of pick that up and run with it.

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Speaker 4: There's almost an extra layer to that though, because even

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Speaker 4: if you are the best person to be doing something

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Speaker 4: also doesn't necessarily mean that you should be doing it

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Speaker 4: exactly because you've got you've got to have this ruthless

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Speaker 4: prioritization in terms of where is your role amplified in

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Speaker 4: a way that does the right thing by you know, yourself,

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Speaker 4: your team and the Bug business, and that changes a

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Speaker 4: different sort of chapters within the company. But I think

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Speaker 4: that's sort of interesting because when we look at the

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Speaker 4: stage of where we almost define the business today, we're

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Speaker 4: in that sort of teen adolescent phase, so so much

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Speaker 4: is changing. It's sort of crazy, and you know, you

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Speaker 4: can't even have a point of view on something one

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Speaker 4: week and then you find yourself a month later doing

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Speaker 4: a fundamental one to eighty turn on something where with

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Speaker 4: new information that comes to light, it's like, well, now

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Speaker 4: we're thinking about it this way.

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Speaker 1: I know, it's like that sentence, like well, this is

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Speaker 1: how it's always been done. They're like, noreneurs entrepreneurs are

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Speaker 1: not about that sentence. They're like, no, we're about to

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Speaker 1: change it completely. And I mean again, that plays into

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Speaker 1: the whole background of Heyday, right, because when you went

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Speaker 1: into this, you were thinking, Okay, well, spas skincare it's

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Speaker 1: always been something that's been at such an insane price point.

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Speaker 1: I mean, it's a reason why so many people don't

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Speaker 1: even think twice about taking the opportunity to do something

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Speaker 1: for their skin or nevertheless other body work. And that

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Speaker 1: was a big pillar behind what you guys wanted to

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Speaker 1: do p day.

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Speaker 4: Yeah, I think, and it guides so many decisions that

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Speaker 4: we make today. And I think that's what's that's what's

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Speaker 4: so fun and energizing about what we're doing. It's where

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Speaker 4: are a few things we should be doing that rightly

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Speaker 4: anchoring industry conventions and where are a few things that

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Speaker 4: we want to fundamentally break away and do things so

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Speaker 4: so differently. And I think to our mind, we think,

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Speaker 4: you know, Historically the SPA industry, it's it's been very

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Speaker 4: sort of mom and pop in how it's operated. It's

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Speaker 4: been very fragmented. It's increasingly targeting this demographic that has

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Speaker 4: time and money and then sort of increasingly older. And

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Speaker 4: I think for us, there was this big white space

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Speaker 4: opportunity of clients today that I mean, they want to

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Speaker 4: learn more about skincare, and there's a proliferation of products,

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Speaker 4: there's contradictory advice, it's an unregulated market by the FDA, Like,

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Speaker 4: how do we bring this together? So I think what's

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Speaker 4: also interesting about our business is we're not just looking

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Speaker 4: at it from a client perspective, where we're creating this

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Speaker 4: sort of marketplace where we're matching supply and demand and

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Speaker 4: something to Michael's earlier points, what's interesting about We call

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Speaker 4: them skin therapists sort of the industry term for estheticians.

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Speaker 4: But there's such a i mean reasonably unknown but certainly

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Speaker 4: underappreciated employment class across the US. I mean there's around

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Speaker 4: like three hundred and fifty thousand qualified estheticians.

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Speaker 2: Wow, and you've.

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Speaker 4: Got millions of people that are just so confused in

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Speaker 4: this industry that is so large. It's so generic, it's

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Speaker 4: growing and there's no trusted source for skincare. There's no

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Speaker 4: go to, there's no sort of expert that's around, and

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Speaker 4: people have got their own like home remedies or recommendations

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Speaker 4: or this influencer on YouTube, and skincare is one where

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Speaker 4: like everyone has a point of view, but you know, skincare,

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Speaker 4: skincare is people's number one daily routine and they just

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Speaker 4: don't feel in control of it. So and there's nothing

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Speaker 4: like having a human being, you know, totally.

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Speaker 3: Touch figuratively physically another human being when it comes to skincare.

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Speaker 3: I think it's the trust that's built there and that's

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Speaker 3: that's been I think that's the most been rewarding thing

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Speaker 3: to see come to life day to day follow up questions.

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Speaker 2: First of all, what's your starting price point?

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Speaker 3: Our thirty minute facial is sixty five dollars okay, and

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Speaker 3: our most popular is the fifty minute facial, which is

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Speaker 3: ninety five got it?

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Speaker 2: And you can do things like add on to those.

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Speaker 3: Experience feels or microdermibration and we got some other cool

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Speaker 3: stuff coming down the pike, coming down the pipe exactly.

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Speaker 3: But the whole idea is to simplify it. I think also,

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Speaker 3: if you look at the traditional spa landscape, I think

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Speaker 3: one of the aside from time and cost, one of

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Speaker 3: the other reasons people don't engage is it feels intimidating

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Speaker 3: or complicated. You open up that threefold brochure and there's

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Speaker 3: like eighteen things you don't know what you you don't

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Speaker 3: know what you don't know. Yet the expert behind the

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Speaker 3: chair knows everything in the sense that they're asking you

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Speaker 3: the questions, they're listening to your goals, they're seeing literally

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Speaker 3: what's on your skin and can help you come up

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Speaker 3: with a plan. So why why is the choice in

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Speaker 3: the customer's hands to make all those decisions as opposed

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Speaker 3: to simplifying it and having somebody make it for you.

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Speaker 1: And I definitely think that, yes, like the price point

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Speaker 1: is a lot more accessible than it would be to

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Speaker 1: go to some other like more Uh, what's the word

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Speaker 1: I'm trying to look for here, rarefy, Yeah, I mean

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Speaker 1: spa she experiences.

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Speaker 3: Not to say that I love those, I mean, yeah.

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Speaker 2: I mean you're very chic.

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Speaker 1: I thank you, But I still think that some people

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Speaker 1: even are like, oh my god, sixty five dollars for

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Speaker 1: thirty minutes like should I do this? And and I'm

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Speaker 1: sure you probably have people that come in that want

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Speaker 1: to do it like once or twice and hopefully learn

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Speaker 1: so many things that they're like, Okay, I got this.

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Speaker 3: That's a good point generally with wellness. I think it is.

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Speaker 3: It is something that is still coming to fruition, and

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Speaker 3: I think I in our team, you never forget that.

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Speaker 3: It's still a privilege to engage with that. It's a

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Speaker 3: privilege to be able to spend the time to think

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Speaker 3: about that, even things like you know, mental health and therapy.

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Speaker 3: It's a privilege to be able to engage with that.

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Speaker 3: I wish that stuff was more democratized, and I think

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Speaker 3: that as a brand, as we grow, we want to

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Speaker 3: figure out how to unpack that for others. If you

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Speaker 3: can't come in for facial for ninety five, you should

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Speaker 3: still be able to come online and get advice from

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Speaker 3: somebody if you have questions, if you're that teenager struggling

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Speaker 3: with acne, it's just you know, reading a great article

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Speaker 3: or connecting with an estetician on chat. Those are the

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Speaker 3: things we envision because I think that's how you start

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Speaker 3: to spread that. It is to spread that out a bit.

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Speaker 1: That idea is like so valuable again talking to the

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Speaker 1: bigger wellness industry as a whole, people talk about the

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Speaker 1: cost of things like equinoxygen memberships and other super ritzy

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Speaker 1: you know, offerings in the category, and then you do

435
00:20:22,680 --> 00:20:26,040
Speaker 1: have smaller opportunities which won't give you an eucalyptus towel,

436
00:20:26,080 --> 00:20:28,720
Speaker 1: but you'll have the opportunity to still work out something

437
00:20:28,800 --> 00:20:31,040
Speaker 1: like an Aptive membership. I think my mom just got

438
00:20:31,080 --> 00:20:33,040
Speaker 1: a year of Aptive for I want to say it

439
00:20:33,040 --> 00:20:35,640
Speaker 1: was under twenty dollars. I mean maybe that was. Maybe

440
00:20:35,680 --> 00:20:38,040
Speaker 1: that's a generous estimate. I've had Ethan on the show.

441
00:20:38,040 --> 00:20:41,639
Speaker 1: He's a good friend. I just it's amazing now that

442
00:20:42,040 --> 00:20:45,160
Speaker 1: there are people in the category, brands in the category

443
00:20:45,160 --> 00:20:49,680
Speaker 1: that are willing to kind of democratize wellness for the

444
00:20:49,720 --> 00:20:52,360
Speaker 1: consumer that can't afford.

445
00:20:52,080 --> 00:20:54,080
Speaker 3: It, and it should be right. Like if wellness to you,

446
00:20:54,240 --> 00:20:56,840
Speaker 3: if a component of wellness is a twelve dollars juice

447
00:20:57,000 --> 00:20:59,040
Speaker 3: and you can do that, that's great. If component of

448
00:20:59,040 --> 00:21:03,439
Speaker 3: wellness to you is like taking a deep breath and meditating,

449
00:21:03,560 --> 00:21:04,760
Speaker 3: like that's free.

450
00:21:04,680 --> 00:21:05,440
Speaker 2: Yeah, I love that.

451
00:21:05,320 --> 00:21:08,400
Speaker 3: That's taught in schools and like that that's I think

452
00:21:08,440 --> 00:21:10,600
Speaker 3: that's the where the wellness conversation needs to evolve to.

453
00:21:10,680 --> 00:21:11,480
Speaker 3: That's a whole other topic.

454
00:21:11,680 --> 00:21:12,399
Speaker 2: Well other topic.

455
00:21:12,560 --> 00:21:14,399
Speaker 1: I'd like to backtrack for just a second and go

456
00:21:14,480 --> 00:21:16,640
Speaker 1: back to what life was like for you, Adam, when

457
00:21:16,680 --> 00:21:19,880
Speaker 1: you were working a much more not even I would

458
00:21:19,880 --> 00:21:21,720
Speaker 1: say hectic, because I'm sure life is still pretty hectic

459
00:21:21,760 --> 00:21:25,720
Speaker 1: these days, but a completely different industry before coming into Hayden.

460
00:21:25,880 --> 00:21:28,000
Speaker 1: What did your self care of regimen even look like

461
00:21:28,040 --> 00:21:28,600
Speaker 1: at that time?

462
00:21:29,800 --> 00:21:33,560
Speaker 4: Wasn't good? I think that's that's that's the short of it.

463
00:21:33,720 --> 00:21:36,400
Speaker 4: I think for me, and again, banking was an incredible

464
00:21:36,400 --> 00:21:40,280
Speaker 4: stepping stone, but I think over time for me there

465
00:21:40,320 --> 00:21:43,280
Speaker 4: was this like internal conflict that was increasing because I

466
00:21:43,280 --> 00:21:45,680
Speaker 4: think you found I found myself acting in a manner

467
00:21:45,720 --> 00:21:49,560
Speaker 4: that was just more and more inconsistent or different from

468
00:21:49,600 --> 00:21:51,760
Speaker 4: my core beliefs. And I think that just relates to

469
00:21:52,480 --> 00:21:54,560
Speaker 4: how you spend your time, how you look after yourself.

470
00:21:54,640 --> 00:21:57,000
Speaker 4: So to some extent, it was almost this I think,

471
00:21:57,040 --> 00:21:58,840
Speaker 4: sort of death by a thousand carts and it gets

472
00:21:58,880 --> 00:22:01,600
Speaker 4: to a stage where it's sod it then like really

473
00:22:01,640 --> 00:22:04,560
Speaker 4: crystallizes the need for action, and for me that was

474
00:22:05,160 --> 00:22:06,919
Speaker 4: that was a new chapter. And you know, to your

475
00:22:06,960 --> 00:22:09,800
Speaker 4: point issue wasn't around not working hard, but I think

476
00:22:09,840 --> 00:22:12,200
Speaker 4: when you can do it on your schedule and you're

477
00:22:12,240 --> 00:22:15,520
Speaker 4: sort of directly impacting, you know, whether it's sort of

478
00:22:15,560 --> 00:22:18,080
Speaker 4: your contribution to something, you know, so of your net worth,

479
00:22:18,119 --> 00:22:21,399
Speaker 4: the employment you're creating for others. To my mind, it

480
00:22:21,440 --> 00:22:22,920
Speaker 4: was just a moment to be much more sort of

481
00:22:23,000 --> 00:22:26,680
Speaker 4: proactive and a defining moment to I think, just take

482
00:22:26,720 --> 00:22:29,080
Speaker 4: more control over my life. And that was both both

483
00:22:29,080 --> 00:22:30,160
Speaker 4: professional and personal.

484
00:22:30,520 --> 00:22:33,840
Speaker 1: Was there anything specific kind of in that time, Perre

485
00:22:34,000 --> 00:22:35,639
Speaker 1: that was like a red flag for you that you

486
00:22:35,680 --> 00:22:38,360
Speaker 1: were like, wow, I probably need to take a step back.

487
00:22:38,840 --> 00:22:42,680
Speaker 4: I had to actually over July fourth weekend where I'd

488
00:22:42,760 --> 00:22:44,680
Speaker 4: planned a treat with a few friends down in Mexico

489
00:22:44,800 --> 00:22:47,639
Speaker 4: and had to cancel it for you know, a fortune

490
00:22:47,680 --> 00:22:49,560
Speaker 4: one hundred emergency on something that had come up for

491
00:22:49,600 --> 00:22:52,520
Speaker 4: a board meeting, and you know, I called my friends

492
00:22:52,520 --> 00:22:55,119
Speaker 4: to sort of say, I can't make this, and the

493
00:22:55,200 --> 00:22:58,359
Speaker 4: response was yep, we knew that was going to happen.

494
00:22:58,760 --> 00:23:00,199
Speaker 4: And I think it was just that was just so's

495
00:23:00,200 --> 00:23:04,119
Speaker 4: a shitty moment for me, and I think when I

496
00:23:04,160 --> 00:23:05,639
Speaker 4: look back, I sort of measure it, you know, some

497
00:23:05,680 --> 00:23:08,200
Speaker 4: of the phone calls from friends and text like you're

498
00:23:08,240 --> 00:23:12,359
Speaker 4: getting fewer advice just because people knew you weren't going

499
00:23:12,400 --> 00:23:14,439
Speaker 4: to respond. And for me, it was just like this,

500
00:23:14,560 --> 00:23:16,040
Speaker 4: Oh my god, what am I doing? And I think

501
00:23:16,040 --> 00:23:18,720
Speaker 4: with banking, there's a lot of people in the industry

502
00:23:18,760 --> 00:23:21,480
Speaker 4: that aren't happy. And you manage it in your twenties

503
00:23:21,480 --> 00:23:23,760
Speaker 4: because they throw more money at you. That's fine. In

504
00:23:23,800 --> 00:23:26,359
Speaker 4: your twenties, you just get to a point where it's like,

505
00:23:26,440 --> 00:23:28,720
Speaker 4: this isn't about the money. This is about fulfillment. This

506
00:23:28,760 --> 00:23:31,960
Speaker 4: is about gratification. And the last thing I want to

507
00:23:31,960 --> 00:23:35,560
Speaker 4: be doing is have this truckload of money and not

508
00:23:35,640 --> 00:23:36,920
Speaker 4: the life that I want to be living.

509
00:23:37,280 --> 00:23:39,359
Speaker 1: Yeah, and I think you actually bring up a really

510
00:23:39,400 --> 00:23:43,200
Speaker 1: interesting point, which is that when you are spread so thin,

511
00:23:43,640 --> 00:23:47,520
Speaker 1: your relationships totally suffer. And so I'd be interested to

512
00:23:47,600 --> 00:23:50,439
Speaker 1: know how you kind of look at your relationships today,

513
00:23:50,720 --> 00:23:52,879
Speaker 1: because would you say that you're still the person at

514
00:23:52,880 --> 00:23:53,840
Speaker 1: people text us.

515
00:23:55,359 --> 00:23:58,240
Speaker 4: Getting I'm not much better today, but but I'm also

516
00:23:58,280 --> 00:24:01,680
Speaker 4: one of those people you know, introverted, And for me, it's,

517
00:24:02,200 --> 00:24:05,600
Speaker 4: you know, success is sort of my friendships. It's it's

518
00:24:05,680 --> 00:24:08,680
Speaker 4: fewer people, like deeper, better relationships, so I'm more likely

519
00:24:08,720 --> 00:24:10,959
Speaker 4: to have a dinner party with with twelve or sixteen

520
00:24:11,000 --> 00:24:14,280
Speaker 4: of my dearest friends than throwing a Shindi for two

521
00:24:14,359 --> 00:24:17,600
Speaker 4: hundred people that are more acquaintance, you know, than friends.

522
00:24:17,640 --> 00:24:19,560
Speaker 4: So I think, you know, you need to do a

523
00:24:19,560 --> 00:24:22,879
Speaker 4: bit of a friend's cleanse over over over the years.

524
00:24:22,920 --> 00:24:25,080
Speaker 4: But for me, it's I've done a much better job

525
00:24:25,080 --> 00:24:28,000
Speaker 4: of reconnecting with with people. And again, I think when

526
00:24:28,000 --> 00:24:30,879
Speaker 4: you're you're a little more in charge of your own destiny.

527
00:24:30,920 --> 00:24:34,040
Speaker 4: With with Heyday, you've got flexibility to sort of like

528
00:24:34,080 --> 00:24:36,200
Speaker 4: manage your schedule and have a better sense of what's

529
00:24:36,240 --> 00:24:37,359
Speaker 4: negotiable and what isn't.

530
00:24:37,840 --> 00:24:39,479
Speaker 2: Mikeel, have you done the friends cleans?

531
00:24:40,320 --> 00:24:43,199
Speaker 4: I was just thinking so hard the friends break you

532
00:24:43,240 --> 00:24:43,560
Speaker 4: have to.

533
00:24:44,200 --> 00:24:45,960
Speaker 2: I've had friends breakups. I think some of it.

534
00:24:46,359 --> 00:24:49,160
Speaker 3: Sure, I think that happens naturally over time as people

535
00:24:49,200 --> 00:24:51,760
Speaker 3: move in different directions and lives and you know, have

536
00:24:51,920 --> 00:24:55,000
Speaker 3: kids and move under different businesses. That definitely is a tough,

537
00:24:55,040 --> 00:24:57,280
Speaker 3: I think, a tough balance to strike and I think

538
00:24:57,280 --> 00:24:59,200
Speaker 3: I share that with Adam. I'm a little more introverted

539
00:24:59,240 --> 00:25:01,560
Speaker 3: in the sense that I, you know, I like connecting

540
00:25:01,560 --> 00:25:05,639
Speaker 3: more one on one and it's just about making time

541
00:25:05,680 --> 00:25:08,280
Speaker 3: for that quality time with your partner, with your friends.

542
00:25:08,520 --> 00:25:11,240
Speaker 3: I have a dog. Now. I think that those those moments,

543
00:25:11,280 --> 00:25:14,240
Speaker 3: I think are are good in the sense of you

544
00:25:14,320 --> 00:25:16,840
Speaker 3: never want to get to the place where you totally

545
00:25:16,880 --> 00:25:20,080
Speaker 3: take that for granted and it's and it's gone because

546
00:25:20,119 --> 00:25:22,200
Speaker 3: those things are tough to rebuild.

547
00:25:22,359 --> 00:25:25,800
Speaker 1: So obviously pretty hard to maintain relationships while building a

548
00:25:25,840 --> 00:25:28,560
Speaker 1: company from the ground up. So let's kind of then

549
00:25:28,760 --> 00:25:31,800
Speaker 1: now we're back in this era of heyday, you guys

550
00:25:31,840 --> 00:25:34,720
Speaker 1: have met, You're about to build something great. Do you

551
00:25:34,760 --> 00:25:37,200
Speaker 1: even understand at the beginning when you're talking to each other,

552
00:25:37,400 --> 00:25:39,040
Speaker 1: like what you're hoping to get out of this?

553
00:25:39,960 --> 00:25:42,960
Speaker 3: It's that's a great question. And I think when I

554
00:25:42,960 --> 00:25:44,960
Speaker 3: I've reflected a lot about this, and I think in

555
00:25:45,000 --> 00:25:47,000
Speaker 3: the beginning I jumped right in because I was like, yes,

556
00:25:47,080 --> 00:25:50,080
Speaker 3: this is the ultimate project to manage. It brings together

557
00:25:50,600 --> 00:25:53,600
Speaker 3: all the things that I'm excited to work on, and

558
00:25:54,000 --> 00:25:56,560
Speaker 3: we you know, put you as like finding the space,

559
00:25:56,640 --> 00:25:59,280
Speaker 3: the website, the brand and naming it and beginning to

560
00:25:59,280 --> 00:26:01,919
Speaker 3: build the initial team and the vision. And then it's

561
00:26:01,960 --> 00:26:05,960
Speaker 3: sort of you got to the opening day, and which

562
00:26:06,119 --> 00:26:08,199
Speaker 3: I forget that it was raining. Adam always remembers that

563
00:26:08,240 --> 00:26:13,399
Speaker 3: detail and whoring, and I think that was the moment

564
00:26:13,440 --> 00:26:16,280
Speaker 3: that really hit for me what we were about to

565
00:26:16,320 --> 00:26:20,240
Speaker 3: do when we met the first you know, twenty people

566
00:26:20,359 --> 00:26:23,600
Speaker 3: that took a chance on basically a PowerPoint deck for

567
00:26:23,720 --> 00:26:27,639
Speaker 3: their job, and seeing those humans walk into the space

568
00:26:27,680 --> 00:26:29,560
Speaker 3: who have now been you know, many many of them

569
00:26:29,560 --> 00:26:32,800
Speaker 3: with us for four years, was just incredible. That that

570
00:26:32,920 --> 00:26:34,760
Speaker 3: was a big turning point for me that this was

571
00:26:34,800 --> 00:26:37,199
Speaker 3: no longer consulting, This was no longer a project, but

572
00:26:38,160 --> 00:26:41,440
Speaker 3: there was a sense of responsibility that we were creating

573
00:26:41,560 --> 00:26:43,840
Speaker 3: a world for our team and our clients and that

574
00:26:43,880 --> 00:26:45,120
Speaker 3: was only going to continue to grow.

575
00:26:51,560 --> 00:26:54,400
Speaker 1: Taking a quick break from today's episode to give my sponsor,

576
00:26:54,480 --> 00:26:57,359
Speaker 1: Athletic Greens a little bit of love. Guys, there is

577
00:26:57,480 --> 00:27:00,480
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578
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Speaker 1: body right.

579
00:27:01,920 --> 00:27:02,359
Speaker 2: Trust me.

580
00:27:02,520 --> 00:27:05,600
Speaker 1: There are so many times that I feel like I

581
00:27:05,720 --> 00:27:08,320
Speaker 1: go off the rails, whether it's big dinners with friends

582
00:27:08,440 --> 00:27:11,760
Speaker 1: or ducking out on a run, or not taking some me.

583
00:27:11,880 --> 00:27:13,040
Speaker 2: Time every now and again.

584
00:27:13,200 --> 00:27:15,960
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585
00:27:16,040 --> 00:27:18,639
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586
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587
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588
00:27:26,520 --> 00:27:29,760
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589
00:27:29,800 --> 00:27:32,280
Speaker 1: me not even thirty seconds to shake it up, another

590
00:27:32,359 --> 00:27:34,640
Speaker 1: minute to drink it, and it helps me give back

591
00:27:34,680 --> 00:27:37,439
Speaker 1: to my body and set myself up for success. Every

592
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593
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594
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595
00:27:48,880 --> 00:27:52,919
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596
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Speaker 1: dot com slash Hurdle to get yours today.

597
00:27:56,600 --> 00:27:57,560
Speaker 2: Let's get back to it.

598
00:28:04,160 --> 00:28:06,000
Speaker 1: How long were the two of you kind of working

599
00:28:06,000 --> 00:28:08,320
Speaker 1: behind the scenes on hey Day before it opened in

600
00:28:08,359 --> 00:28:09,040
Speaker 1: twenty fifteen.

601
00:28:10,400 --> 00:28:14,040
Speaker 3: It's close to eighteen months, yeah, and you were noodling

602
00:28:14,080 --> 00:28:16,480
Speaker 3: before that. I think between us it was about a year.

603
00:28:16,800 --> 00:28:19,080
Speaker 1: And did you know from the get god, I mean,

604
00:28:19,119 --> 00:28:20,840
Speaker 1: how many locations does Heyday have right now?

605
00:28:20,880 --> 00:28:22,720
Speaker 3: With seven? Now? If five in New York and two

606
00:28:22,760 --> 00:28:23,600
Speaker 3: in Los Angeles?

607
00:28:23,640 --> 00:28:26,800
Speaker 1: Okay, And what's like the I mean, where do we

608
00:28:26,840 --> 00:28:30,439
Speaker 1: want to go from here looks at each other wondering

609
00:28:30,440 --> 00:28:31,760
Speaker 1: what we should say into the world.

610
00:28:31,880 --> 00:28:36,240
Speaker 4: Beyond world domination. No, No, I think for us it's

611
00:28:37,040 --> 00:28:38,960
Speaker 4: I mean, there was such a large opportunity. I think

612
00:28:39,000 --> 00:28:42,000
Speaker 4: we don't know and we don't want to be arbitrary

613
00:28:42,000 --> 00:28:43,840
Speaker 4: in terms of like X number of doors in this

614
00:28:43,840 --> 00:28:48,000
Speaker 4: period of time. I think we've got something incredibly special.

615
00:28:48,080 --> 00:28:52,040
Speaker 4: There is this huge opportunity to democratize skin care and

616
00:28:52,080 --> 00:28:54,680
Speaker 4: create this platform for people that want to have great

617
00:28:54,720 --> 00:28:58,160
Speaker 4: skin and it's not female centric, it's skinny skin. So

618
00:28:58,840 --> 00:29:00,960
Speaker 4: I think for us, there's there's so many pockets of

619
00:29:00,960 --> 00:29:04,560
Speaker 4: growth and opportunities. We're excited. There's an incredibly long runway

620
00:29:04,560 --> 00:29:06,960
Speaker 4: in front of us, and we'll do it at the

621
00:29:07,040 --> 00:29:11,200
Speaker 4: right pace, I think, where we continue to execute with excellence.

622
00:29:11,320 --> 00:29:12,720
Speaker 4: And that doesn't mean that's not going to be hurtle

623
00:29:12,720 --> 00:29:16,040
Speaker 4: moments along the way, but you know, it's how you

624
00:29:16,040 --> 00:29:17,800
Speaker 4: You know, we're going to keep learning. When you keep growing,

625
00:29:17,920 --> 00:29:19,760
Speaker 4: we're going to keep making mistakes. But I think if

626
00:29:19,760 --> 00:29:22,200
Speaker 4: you just you're smart and how you sort of do

627
00:29:22,280 --> 00:29:25,560
Speaker 4: those that contributes to the right foundation you need. That's

628
00:29:25,600 --> 00:29:28,560
Speaker 4: going to again not just sort of scale for scale's sake,

629
00:29:28,600 --> 00:29:31,520
Speaker 4: but We've got something that's so experiential and so high

630
00:29:31,560 --> 00:29:33,800
Speaker 4: touch in this one on one and you know you're

631
00:29:33,880 --> 00:29:36,920
Speaker 4: vulnerable when you're getting a facial. It's a very personalized experience.

632
00:29:36,960 --> 00:29:39,240
Speaker 4: So I think for us, you know, that's that's the

633
00:29:39,320 --> 00:29:42,040
Speaker 4: challenge and the opportunity, and we'll do that at the

634
00:29:42,080 --> 00:29:44,920
Speaker 4: pace that makes sense. And I think again, does the

635
00:29:44,960 --> 00:29:47,040
Speaker 4: right thing for our team and our business.

636
00:29:47,160 --> 00:29:48,400
Speaker 2: Where are they in LA?

637
00:29:48,800 --> 00:29:52,000
Speaker 3: We are in Brentwood and Beverly and Beverly Boulevard and

638
00:29:52,040 --> 00:29:53,880
Speaker 3: Librea got it, and we're you know, we're going to

639
00:29:53,920 --> 00:29:56,320
Speaker 3: continue to expound in LA and continue in New York

640
00:29:56,360 --> 00:29:58,320
Speaker 3: and then obviously we've got our Ayes and some other cities.

641
00:29:59,320 --> 00:30:01,840
Speaker 3: But I mean, what underscore what Adam says. I think

642
00:30:02,120 --> 00:30:04,320
Speaker 3: when we started Heyday, we sort of agreed. We knew

643
00:30:04,360 --> 00:30:07,280
Speaker 3: this thing would scale if we did it right. But

644
00:30:07,320 --> 00:30:09,720
Speaker 3: we said, we're going to treat the first locations like

645
00:30:09,760 --> 00:30:12,200
Speaker 3: family restaurants. In the way that you're there, you learn,

646
00:30:12,400 --> 00:30:15,440
Speaker 3: you understand what happens every day. And I think that's

647
00:30:15,480 --> 00:30:18,640
Speaker 3: so so important, and you know, we are in that

648
00:30:18,680 --> 00:30:21,160
Speaker 3: sort of teenage phase and going back to like the acne,

649
00:30:21,200 --> 00:30:23,600
Speaker 3: there's some zits and like you have to work through it.

650
00:30:23,640 --> 00:30:26,240
Speaker 3: And I think this has been such the sort of

651
00:30:26,280 --> 00:30:28,360
Speaker 3: past year, and what's ahead of us is really about

652
00:30:28,520 --> 00:30:31,400
Speaker 3: almost re solidifying really important foundations so that you can

653
00:30:31,440 --> 00:30:34,440
Speaker 3: grow thoughtfully. I really believe that we since day one,

654
00:30:34,440 --> 00:30:37,000
Speaker 3: have delivered something really high quality for our team and

655
00:30:37,000 --> 00:30:39,760
Speaker 3: our clients, and that is what excites me. When that

656
00:30:39,800 --> 00:30:42,160
Speaker 3: feels really good, It's like you don't fear stepping on

657
00:30:42,160 --> 00:30:43,360
Speaker 3: the gas pedal in the right way.

658
00:30:43,720 --> 00:30:47,120
Speaker 1: During those first few months, when you're constantly in the space,

659
00:30:47,200 --> 00:30:50,280
Speaker 1: you're helping as much as you can, doing everything that

660
00:30:50,320 --> 00:30:52,440
Speaker 1: you can. You have the opportunity to learn a lot

661
00:30:52,520 --> 00:30:55,640
Speaker 1: during that time period, both as co founders, but then

662
00:30:55,680 --> 00:30:59,040
Speaker 1: also I'm sure, like about skincare, about things that you

663
00:30:59,160 --> 00:31:02,120
Speaker 1: never even knew before. So I'm interested to know during

664
00:31:02,120 --> 00:31:04,320
Speaker 1: that initial period, what were some of the biggest takeaways

665
00:31:04,320 --> 00:31:05,000
Speaker 1: that you guys had.

666
00:31:05,840 --> 00:31:09,520
Speaker 3: That's a great question. You know, I worked in hospitality,

667
00:31:09,600 --> 00:31:12,000
Speaker 3: so I understood, and that's why I was attracted to hospitality.

668
00:31:12,040 --> 00:31:15,160
Speaker 3: You're creating this experience, but it is probably the most complex,

669
00:31:15,280 --> 00:31:17,320
Speaker 3: one of the most complex businesses out there. It involves

670
00:31:17,760 --> 00:31:20,400
Speaker 3: you know, real estate of physical space, it involves people,

671
00:31:20,440 --> 00:31:23,680
Speaker 3: it involves service, it involves products, it's kind of got everything.

672
00:31:23,720 --> 00:31:26,000
Speaker 3: It's a complicated it's a complicated beast and how it

673
00:31:26,000 --> 00:31:28,640
Speaker 3: all comes together. So I think seeing that in motion

674
00:31:29,200 --> 00:31:31,080
Speaker 3: and just paying attention to all of it because the

675
00:31:31,120 --> 00:31:34,360
Speaker 3: littlest things can make or break somebody's day. Who's who's

676
00:31:34,520 --> 00:31:37,280
Speaker 3: you know, in whatever role that they're in. I think

677
00:31:37,320 --> 00:31:41,560
Speaker 3: in terms of learning, you we spent those first months

678
00:31:41,600 --> 00:31:45,160
Speaker 3: really listening to the team and the client because you're tweaking.

679
00:31:45,600 --> 00:31:47,360
Speaker 3: You know, you're tweaking. You need to tweak what you're

680
00:31:47,400 --> 00:31:50,640
Speaker 3: offering to make sure it fits the bill on both sides.

681
00:31:50,680 --> 00:31:53,480
Speaker 3: And so you know, we learn tons every day from

682
00:31:53,480 --> 00:31:55,440
Speaker 3: our team about skincare and you know, neither of us

683
00:31:55,440 --> 00:31:58,160
Speaker 3: are our skincare experts or licensed estheticians. But I think

684
00:31:58,200 --> 00:32:01,720
Speaker 3: you just need to listen to your team so that

685
00:32:01,760 --> 00:32:04,600
Speaker 3: you're solving the right problems. And that continues today when

686
00:32:04,640 --> 00:32:06,760
Speaker 3: they were not in the shops every single day. I

687
00:32:06,800 --> 00:32:08,760
Speaker 3: wish I was there more, and you know, need to

688
00:32:08,880 --> 00:32:10,920
Speaker 3: need to do that, but you just need to listen

689
00:32:10,920 --> 00:32:13,280
Speaker 3: to the folks are who are the experts, and you know,

690
00:32:13,360 --> 00:32:15,600
Speaker 3: continue to create the rate world so that they can

691
00:32:15,640 --> 00:32:17,760
Speaker 3: deliver for you know, for your stakeholders.

692
00:32:18,880 --> 00:32:20,080
Speaker 4: You know, I think one of the one of the

693
00:32:20,120 --> 00:32:25,520
Speaker 4: scariest things for us before we opened was this seems

694
00:32:25,560 --> 00:32:29,320
Speaker 4: so obvious, but it doesn't exist, So what are we missing?

695
00:32:30,000 --> 00:32:31,720
Speaker 4: And it was always interesting because when we're sort of

696
00:32:31,720 --> 00:32:34,760
Speaker 4: pitching the concept to investors to you know, sort of

697
00:32:34,840 --> 00:32:38,120
Speaker 4: raise some capital before we open our first units, and

698
00:32:38,160 --> 00:32:40,280
Speaker 4: these are sort of predominantly men in their fifties and

699
00:32:40,320 --> 00:32:43,080
Speaker 4: sixties that didn't even know what a facial was. And

700
00:32:43,280 --> 00:32:45,760
Speaker 4: you know, one of their questions is like, where are

701
00:32:45,760 --> 00:32:48,440
Speaker 4: you taking from the category? And we're like, we'll take

702
00:32:48,440 --> 00:32:50,040
Speaker 4: a bit from the category, but we're going to create

703
00:32:50,080 --> 00:32:52,440
Speaker 4: a new category. We're going to change behavior, we're going

704
00:32:52,520 --> 00:32:55,160
Speaker 4: to change habits, and that's a very difficult thing to do.

705
00:32:55,440 --> 00:32:58,160
Speaker 4: And I think for us that was also so interesting

706
00:32:58,240 --> 00:33:01,560
Speaker 4: because just you know, to Michael's point, I've spent far

707
00:33:01,600 --> 00:33:04,400
Speaker 4: too many hours in my career sitting around a boardroom

708
00:33:04,440 --> 00:33:07,840
Speaker 4: table arguing about what we think the client wants. We're

709
00:33:07,840 --> 00:33:11,000
Speaker 4: in this environment with heyday where we touch faces and

710
00:33:11,120 --> 00:33:13,120
Speaker 4: skin and the team every day, so you can actually

711
00:33:13,120 --> 00:33:15,800
Speaker 4: get feedback. So it's you know, how you learn, how

712
00:33:15,840 --> 00:33:18,040
Speaker 4: you grow, how you react to not just what they

713
00:33:18,120 --> 00:33:21,280
Speaker 4: want today, but what they want tomorrow has been incredibly

714
00:33:21,280 --> 00:33:24,640
Speaker 4: informative for how we think about the experience. And you know,

715
00:33:24,680 --> 00:33:26,680
Speaker 4: I think what was interesting for us, you know when

716
00:33:26,720 --> 00:33:29,160
Speaker 4: you look sort of a few months in and the

717
00:33:29,160 --> 00:33:32,280
Speaker 4: statistics still hold today. We have a little under one

718
00:33:32,280 --> 00:33:34,080
Speaker 4: third of clients that come to Heyday that have never

719
00:33:34,120 --> 00:33:37,960
Speaker 4: had a facial before. So we're bringing people into the category.

720
00:33:38,360 --> 00:33:40,480
Speaker 4: We have these, you know, sixty percent that check the

721
00:33:40,760 --> 00:33:43,440
Speaker 4: once a year box that I think is generally let

722
00:33:43,440 --> 00:33:45,560
Speaker 4: me get a facial as a treat to myself in

723
00:33:45,600 --> 00:33:48,680
Speaker 4: the city or where I'm on vacation, and they're jumping

724
00:33:48,680 --> 00:33:51,120
Speaker 4: into the sort of the Heyday ecosystem with those new

725
00:33:51,160 --> 00:33:53,280
Speaker 4: to the category. And I mean we've got around one

726
00:33:53,320 --> 00:33:55,560
Speaker 4: third of our clients that come monthly and then these

727
00:33:55,600 --> 00:33:59,040
Speaker 4: sort of cascading effects down So I think that was

728
00:33:59,080 --> 00:34:01,240
Speaker 4: one where it's like, how can we be And we're

729
00:34:01,280 --> 00:34:03,040
Speaker 4: like in the in the in the basement of the

730
00:34:03,040 --> 00:34:05,360
Speaker 4: first shop for the first twelve months, you know, we're

731
00:34:05,360 --> 00:34:07,920
Speaker 4: folding towels, we're speaking to clients, we're with the team,

732
00:34:08,880 --> 00:34:11,080
Speaker 4: and it's just it's how do you learn and how

733
00:34:11,120 --> 00:34:15,520
Speaker 4: do you how do you rethink or you know, evolve

734
00:34:15,600 --> 00:34:18,800
Speaker 4: the value proposition in a way that hasn't been done before.

735
00:34:18,840 --> 00:34:20,799
Speaker 4: And I think that's that's great because you've got this

736
00:34:20,880 --> 00:34:23,520
Speaker 4: huge white canvas in front of you. You know, it's

737
00:34:23,560 --> 00:34:26,360
Speaker 4: also you know, it's scary, so you go through this

738
00:34:26,400 --> 00:34:29,160
Speaker 4: whole emotional rollercoaster that goes from sort of like nerves

739
00:34:29,200 --> 00:34:33,000
Speaker 4: to excitement to petrify it. So it's like my every

740
00:34:33,040 --> 00:34:36,560
Speaker 4: day Yeah, you're never betting the ranch, Like what's the

741
00:34:36,600 --> 00:34:38,400
Speaker 4: worst that can happen? It doesn't work, and that in

742
00:34:38,440 --> 00:34:42,080
Speaker 4: itself is is a validated learning. So great, good to know.

743
00:34:42,280 --> 00:34:43,720
Speaker 4: Check it off, Let's do something different.

744
00:34:43,960 --> 00:34:44,480
Speaker 2: I love that.

745
00:34:44,680 --> 00:34:46,359
Speaker 1: I have to kind of home in on this one

746
00:34:46,400 --> 00:34:48,760
Speaker 1: detail that you were talking about, which was pitching Heyday

747
00:34:48,760 --> 00:34:50,680
Speaker 1: to investors, and I think it must have been really

748
00:34:50,719 --> 00:34:53,960
Speaker 1: funny because although it probably did work to your advantage

749
00:34:54,040 --> 00:34:56,279
Speaker 1: that you are two guys coming in to pitch a

750
00:34:56,280 --> 00:34:58,680
Speaker 1: skincare business to a bunch of other guys, I know,

751
00:34:59,080 --> 00:35:01,400
Speaker 1: the constant story for women that are going in to

752
00:35:01,400 --> 00:35:04,239
Speaker 1: pitch these like female centric things which could be viewed

753
00:35:04,239 --> 00:35:07,000
Speaker 1: as something similar to Heyday or whatever they're trying to

754
00:35:07,200 --> 00:35:09,799
Speaker 1: trying to do. I know, like the classic example is

755
00:35:09,840 --> 00:35:11,879
Speaker 1: with Spinks and she goes into talk to guys about

756
00:35:11,920 --> 00:35:14,360
Speaker 1: why this thing is so valuable for so many women,

757
00:35:14,360 --> 00:35:16,319
Speaker 1: like you need to understand their life, and the guys

758
00:35:16,320 --> 00:35:18,080
Speaker 1: are like, oh, let me talk to my wife about it.

759
00:35:18,480 --> 00:35:21,439
Speaker 1: Do you feel like you were at an advantage being

760
00:35:21,480 --> 00:35:23,240
Speaker 1: two guys going in to talk to some other guys

761
00:35:23,360 --> 00:35:24,120
Speaker 1: or like, how did that.

762
00:35:24,080 --> 00:35:24,560
Speaker 2: Go for you?

763
00:35:25,280 --> 00:35:30,200
Speaker 4: I'd say, if anything, it was a disadvantage because females

764
00:35:30,239 --> 00:35:32,279
Speaker 4: in that sort of twenty five to forty year old

765
00:35:32,280 --> 00:35:35,000
Speaker 4: demographic was that that was our prime client.

766
00:35:35,760 --> 00:35:37,640
Speaker 3: We had a lot of champions. I think at some

767
00:35:37,719 --> 00:35:40,360
Speaker 3: of the you know, the the investment investment firms you

768
00:35:40,360 --> 00:35:42,040
Speaker 3: were talking to, and it was a lot of times

769
00:35:42,080 --> 00:35:44,200
Speaker 3: the female associated it was like yep, this is a

770
00:35:44,200 --> 00:35:46,319
Speaker 3: big business, and the others be like I don't get it.

771
00:35:46,719 --> 00:35:49,680
Speaker 3: I don't get it. Let me talk to my wife.

772
00:35:49,920 --> 00:35:52,439
Speaker 4: I just what's a facial? What would somebody get at once?

773
00:35:52,480 --> 00:35:54,279
Speaker 4: And that doesn't make any sense to you, you know.

774
00:35:54,320 --> 00:35:57,160
Speaker 3: I think it's also you know, we're not uh, you know,

775
00:35:57,200 --> 00:36:00,200
Speaker 3: we're enabled by tech, but we're not a tech company too,

776
00:36:00,200 --> 00:36:01,680
Speaker 3: And I think that plays into it a little bit.

777
00:36:01,680 --> 00:36:04,080
Speaker 3: It's a brick and mortar business. It's you know, it's

778
00:36:04,160 --> 00:36:06,279
Speaker 3: human touch. And I used to always make this joke,

779
00:36:06,320 --> 00:36:08,400
Speaker 3: but it just so so true with investors, and like,

780
00:36:08,560 --> 00:36:10,560
Speaker 3: our business is pretty simple. If you get the people

781
00:36:10,560 --> 00:36:12,480
Speaker 3: thing right and you get the laundry thing right, you're

782
00:36:12,480 --> 00:36:16,160
Speaker 3: good to go. And so right, way to warm up

783
00:36:16,200 --> 00:36:19,680
Speaker 3: the boardroom. But it actually is really damn true, and

784
00:36:19,760 --> 00:36:21,239
Speaker 3: that's that's what our business is at the end of

785
00:36:21,280 --> 00:36:21,520
Speaker 3: the day.

786
00:36:21,680 --> 00:36:23,680
Speaker 2: I love that pivoting a little bit.

787
00:36:23,719 --> 00:36:25,880
Speaker 1: I love what you said Michael before you walked in

788
00:36:25,920 --> 00:36:29,239
Speaker 1: here talking about that this life of a hurdler and

789
00:36:29,280 --> 00:36:31,960
Speaker 1: like an event of running a race, and that we

790
00:36:32,000 --> 00:36:34,240
Speaker 1: don't all like a hurdler doesn't get on the track

791
00:36:34,280 --> 00:36:36,719
Speaker 1: and jump over one hurdler and that's it. And what

792
00:36:36,840 --> 00:36:39,160
Speaker 1: really happens in actuality is there's a bunch of hurdles

793
00:36:39,160 --> 00:36:41,799
Speaker 1: and they come in like really rapid succession, and it's

794
00:36:41,840 --> 00:36:44,360
Speaker 1: super stressful and like you just need to keep jumping

795
00:36:44,440 --> 00:36:47,800
Speaker 1: because you have no other option. When you look at

796
00:36:48,000 --> 00:36:51,240
Speaker 1: the creation of this business over the last four years,

797
00:36:51,680 --> 00:36:55,160
Speaker 1: are there any moments that truly stand out as like wow,

798
00:36:55,200 --> 00:36:57,320
Speaker 1: like I really thought I just got over this big

799
00:36:57,360 --> 00:37:01,000
Speaker 1: thing and then this other thing just completely blindsided me

800
00:37:01,040 --> 00:37:02,040
Speaker 1: when I wasn't expecting it.

801
00:37:02,680 --> 00:37:06,040
Speaker 3: I think similar to the hurdling analogy, where you know

802
00:37:06,120 --> 00:37:08,200
Speaker 3: it's just sort of quick and in rapid succession. I

803
00:37:08,200 --> 00:37:09,919
Speaker 3: think when you think of that too, there's a reason

804
00:37:09,960 --> 00:37:12,120
Speaker 3: why they run like four heats. It's not just one

805
00:37:12,160 --> 00:37:15,000
Speaker 3: and done and you can clip the top and still

806
00:37:15,040 --> 00:37:18,160
Speaker 3: win or still you know, still get a medal. I

807
00:37:18,160 --> 00:37:20,319
Speaker 3: think it's a series of a lot of things. I

808
00:37:20,320 --> 00:37:22,719
Speaker 3: don't think there was any sort of one moment that

809
00:37:22,960 --> 00:37:25,080
Speaker 3: was going to say like make or break or kill,

810
00:37:25,760 --> 00:37:27,840
Speaker 3: but it's just listening to a lot of those little

811
00:37:27,840 --> 00:37:30,120
Speaker 3: moments to make sure you know. I think. I think

812
00:37:30,160 --> 00:37:32,680
Speaker 3: for me, one of the personal qualities I've always had

813
00:37:32,760 --> 00:37:35,280
Speaker 3: is a lot of empathy and like really good antenna

814
00:37:35,360 --> 00:37:36,960
Speaker 3: for what's going on. And that doesn't mean I know

815
00:37:36,960 --> 00:37:39,839
Speaker 3: how to solve everything. And I think as that as

816
00:37:39,880 --> 00:37:44,080
Speaker 3: the company has grown, ironically you can almost feel a

817
00:37:44,080 --> 00:37:46,920
Speaker 3: little more lonely because you can't wrap your hands around

818
00:37:46,920 --> 00:37:49,279
Speaker 3: at all. You can't take care of absolutely everything, and

819
00:37:49,320 --> 00:37:51,400
Speaker 3: you need to delegate, a need to bring experts on

820
00:37:51,440 --> 00:37:53,279
Speaker 3: and for me, actually I think that is probably the

821
00:37:53,320 --> 00:37:57,440
Speaker 3: biggest hurdle is is flipping the mindset to you know,

822
00:37:57,480 --> 00:37:59,640
Speaker 3: how do you create an entire team that's solving the

823
00:37:59,719 --> 00:38:03,280
Speaker 3: right problems as opposed to taking absolutely everything on your shoulders. Ultimately,

824
00:38:03,280 --> 00:38:05,840
Speaker 3: the responsibility is ours to create the right structure to

825
00:38:05,880 --> 00:38:09,319
Speaker 3: create that world. But you need you need many more

826
00:38:09,360 --> 00:38:12,440
Speaker 3: people in there to be moving the whole vessel together.

827
00:38:12,520 --> 00:38:14,319
Speaker 3: It's like the you know, a rowing analogy. If we

828
00:38:14,360 --> 00:38:16,200
Speaker 3: make that, it's like you need everybody to be moving

829
00:38:16,239 --> 00:38:17,880
Speaker 3: in the right direction that we that we kind of

830
00:38:17,880 --> 00:38:19,400
Speaker 3: all share. And I think that, you know, as a

831
00:38:19,440 --> 00:38:22,680
Speaker 3: company grows, that is the job of the leaders is

832
00:38:22,719 --> 00:38:25,280
Speaker 3: to paint that picture and have everybody moving in that direction.

833
00:38:25,640 --> 00:38:27,920
Speaker 1: Do you guys remember what it was like to I mean,

834
00:38:27,920 --> 00:38:30,280
Speaker 1: I'm sure there were times before your first location opened

835
00:38:30,320 --> 00:38:32,200
Speaker 1: that you like went into the location and you were

836
00:38:32,239 --> 00:38:34,560
Speaker 1: just like standing there, like, what the hell are we doing?

837
00:38:34,880 --> 00:38:36,960
Speaker 4: I think, I think when we're both painting different parts

838
00:38:36,960 --> 00:38:38,960
Speaker 4: of the forehead hours before we.

839
00:38:39,480 --> 00:38:43,480
Speaker 3: The last time I you know, when I post college,

840
00:38:43,480 --> 00:38:45,040
Speaker 3: when I was working, and you know, my job wasn't

841
00:38:45,040 --> 00:38:47,239
Speaker 3: as stressful. I took I was really inspired by a

842
00:38:47,280 --> 00:38:50,640
Speaker 3: project runway and took sewing classes, not to make clothing.

843
00:38:50,680 --> 00:38:52,200
Speaker 3: I just thought it was a good skill to learn.

844
00:38:52,480 --> 00:38:54,680
Speaker 3: And the last time I really busted out the sewing

845
00:38:54,719 --> 00:38:57,400
Speaker 3: machine was to hem all the curtains at our first location,

846
00:38:57,560 --> 00:39:00,279
Speaker 3: so like forty eight hours beforehand, I think the there's

847
00:39:00,280 --> 00:39:03,600
Speaker 3: still the curtains there. I literally handed all of those gurdaens.

848
00:39:04,000 --> 00:39:06,279
Speaker 3: You know, there's trash everywhere, construction debris, and that was

849
00:39:06,320 --> 00:39:08,279
Speaker 3: one of those moments, I think. And then literally two

850
00:39:08,360 --> 00:39:11,560
Speaker 3: days later you had people in there getting facials and

851
00:39:11,640 --> 00:39:13,880
Speaker 3: it was you know, it's a little it's a little surreal.

852
00:39:13,920 --> 00:39:16,719
Speaker 3: And I think there's still moments where you know, you're

853
00:39:16,800 --> 00:39:19,800
Speaker 3: across the street and you know, you see the headay

854
00:39:20,719 --> 00:39:23,080
Speaker 3: the window and it's you know, dusk, and the lights

855
00:39:23,080 --> 00:39:24,680
Speaker 3: are on and people are in there moving around, and

856
00:39:24,719 --> 00:39:27,920
Speaker 3: that is a very it's still a very bizarre yet fulfilling,

857
00:39:28,280 --> 00:39:29,000
Speaker 3: fulfilling thing.

858
00:39:29,880 --> 00:39:32,400
Speaker 4: How do you feel, No, No, I sort of I

859
00:39:32,440 --> 00:39:35,879
Speaker 4: echo what what Michael says. I think one thing though,

860
00:39:35,920 --> 00:39:38,359
Speaker 4: that that's interesting about the hurdle moments along the way

861
00:39:38,600 --> 00:39:42,280
Speaker 4: is arguably the more successful you become as a company,

862
00:39:42,400 --> 00:39:46,239
Speaker 4: or you change the trajectory of your growth path, you're

863
00:39:46,280 --> 00:39:49,320
Speaker 4: always creating more hurdle moments for yourself in the future.

864
00:39:49,920 --> 00:39:51,719
Speaker 4: So I think whether a company is ultimately going to

865
00:39:51,719 --> 00:39:55,120
Speaker 4: be growing, you know, really upwards into the right, or

866
00:39:55,160 --> 00:39:57,440
Speaker 4: you've got other issues around sort of product, market fit

867
00:39:57,520 --> 00:39:59,680
Speaker 4: or whatever it is. You're always going to have hurdles.

868
00:40:00,320 --> 00:40:02,200
Speaker 4: And you know, somebody had said something to me recently

869
00:40:02,200 --> 00:40:04,920
Speaker 4: which was, you know, success is different problems. So I

870
00:40:04,960 --> 00:40:07,680
Speaker 4: think it's you know, these little moments are going to come.

871
00:40:07,719 --> 00:40:09,160
Speaker 4: I think it's how you train and work with the

872
00:40:09,239 --> 00:40:12,359
Speaker 4: team and the company knowing they're going to happen, Like, yes,

873
00:40:12,440 --> 00:40:14,440
Speaker 4: you can maybe do a better job at being more

874
00:40:14,480 --> 00:40:17,799
Speaker 4: agile or thinking about them in advance so you can

875
00:40:17,840 --> 00:40:21,799
Speaker 4: possibly mitigate them. Others others unforeseen. So it's like these

876
00:40:21,840 --> 00:40:23,440
Speaker 4: are going to happen, and this is going to be

877
00:40:23,440 --> 00:40:26,719
Speaker 4: part of our daily existence. How do we adapt to

878
00:40:26,760 --> 00:40:27,880
Speaker 4: the problems when they do occur.

879
00:40:29,680 --> 00:40:31,919
Speaker 1: I'd actually love to kind of buzz a little bit

880
00:40:32,000 --> 00:40:36,200
Speaker 1: on something that Michael said about being lonely. I think

881
00:40:36,280 --> 00:40:40,880
Speaker 1: that that's actually something that a lot of people building

882
00:40:40,880 --> 00:40:43,719
Speaker 1: a business feel very often because there's so much going

883
00:40:43,760 --> 00:40:46,800
Speaker 1: on and you have to be on constantly to handle

884
00:40:46,920 --> 00:40:48,240
Speaker 1: all of these different hurdles.

885
00:40:49,200 --> 00:40:53,120
Speaker 3: I think when you feel lonely, you have to remember,

886
00:40:53,760 --> 00:40:55,759
Speaker 3: especially as the company's grown, you know, we have about

887
00:40:55,760 --> 00:40:59,879
Speaker 3: three hundred people total now, people have joined this thing,

888
00:41:00,200 --> 00:41:03,320
Speaker 3: be for a multitude of reasons, but above all because

889
00:41:03,320 --> 00:41:07,120
Speaker 3: they believe in what you're doing. And the way that

890
00:41:07,200 --> 00:41:09,200
Speaker 3: I find to sort of refill when I feel lonely

891
00:41:09,320 --> 00:41:12,399
Speaker 3: is to just to touch that. Whether it's clients and

892
00:41:12,440 --> 00:41:14,560
Speaker 3: seeing the you know, the results and the feelings they

893
00:41:14,560 --> 00:41:17,319
Speaker 3: have from being really confident about the skin that they're in.

894
00:41:17,800 --> 00:41:20,719
Speaker 3: For team members who you know, whether they've just joined

895
00:41:20,760 --> 00:41:22,840
Speaker 3: us or have been there for a while and are fulfilled,

896
00:41:24,160 --> 00:41:27,080
Speaker 3: those are the moments that I think start to remind

897
00:41:27,080 --> 00:41:29,920
Speaker 3: you that you're not alone and that you've you've created

898
00:41:30,000 --> 00:41:34,080
Speaker 3: this this vessel and there's you know, there's people in it.

899
00:41:34,239 --> 00:41:37,080
Speaker 4: There's people, and I think there's also I think again,

900
00:41:37,160 --> 00:41:39,440
Speaker 4: just as you get bigger and we've now got like

901
00:41:39,480 --> 00:41:41,279
Speaker 4: I said, in the first twelve months, our office was

902
00:41:41,480 --> 00:41:44,520
Speaker 4: in the basement of our first shop, so you know,

903
00:41:44,560 --> 00:41:47,640
Speaker 4: communication was everyone was talking to everybody all the time.

904
00:41:47,680 --> 00:41:51,759
Speaker 4: I think now we've got our our support office, you know,

905
00:41:51,800 --> 00:41:54,719
Speaker 4: in Soho and its sort of separate from the shops.

906
00:41:54,760 --> 00:41:57,640
Speaker 4: It's it's it's lonely sometimes I think, to the extent

907
00:41:57,680 --> 00:41:59,760
Speaker 4: that there's so much work that we're also doing behind

908
00:41:59,800 --> 00:42:03,239
Speaker 4: this means to support the team and do what they

909
00:42:03,239 --> 00:42:06,520
Speaker 4: need to do, and sometimes if you're not communicating the

910
00:42:06,600 --> 00:42:10,439
Speaker 4: right way or they don't sort of see that, there's

911
00:42:10,440 --> 00:42:13,680
Speaker 4: sort of this perception not feeling heard or understood, and

912
00:42:14,120 --> 00:42:17,120
Speaker 4: it can create sort of moments where again there's sort

913
00:42:17,160 --> 00:42:19,440
Speaker 4: of this disconnect and it's certainly frustrating for me as

914
00:42:19,440 --> 00:42:21,600
Speaker 4: a leader because it's like the thought and the intention

915
00:42:21,680 --> 00:42:24,400
Speaker 4: of so much work is happening, and sometimes it's all

916
00:42:24,440 --> 00:42:25,680
Speaker 4: the right work you need to be doing. If you

917
00:42:25,719 --> 00:42:28,000
Speaker 4: don't communicate it, it can also just sort of fall

918
00:42:28,040 --> 00:42:29,680
Speaker 4: short of how you need to be thinking about it.

919
00:42:29,760 --> 00:42:32,920
Speaker 4: And I think for us, they're just sort of moments

920
00:42:32,960 --> 00:42:36,000
Speaker 4: that we're trying to navigate as we go through this

921
00:42:36,080 --> 00:42:38,160
Speaker 4: stage of the business, and I think how you communicate

922
00:42:38,200 --> 00:42:40,399
Speaker 4: and you don't need to sort of share everything every

923
00:42:40,400 --> 00:42:42,400
Speaker 4: moment of the day, but I think I sort of

924
00:42:42,440 --> 00:42:47,360
Speaker 4: struggled or felt sort of frustrated where it's like if

925
00:42:47,400 --> 00:42:49,440
Speaker 4: you knew what I knew, you wouldn't feel as frustrated

926
00:42:49,480 --> 00:42:53,000
Speaker 4: as you feel. And that's just that's one that's you know,

927
00:42:53,239 --> 00:42:54,840
Speaker 4: it's tough at times.

928
00:42:54,640 --> 00:42:56,799
Speaker 3: And we're actually going in through the process right now

929
00:42:56,800 --> 00:42:59,200
Speaker 3: of kind of redefining our company. Values. You know, four

930
00:42:59,280 --> 00:43:03,160
Speaker 3: years O, things think shift and it's important to revisit those.

931
00:43:03,200 --> 00:43:05,359
Speaker 3: And I think that Adam's touching exactly on the first

932
00:43:05,360 --> 00:43:07,080
Speaker 3: one that when we're all sitting around the table is

933
00:43:07,160 --> 00:43:09,520
Speaker 3: very clear and it's communicating with the why. I think

934
00:43:09,560 --> 00:43:11,880
Speaker 3: that is what we ask our team to do with clients.

935
00:43:11,880 --> 00:43:13,520
Speaker 3: That's when clients have questions about it. Why are you

936
00:43:13,560 --> 00:43:14,840
Speaker 3: putting this on my skin? What is it going to

937
00:43:14,840 --> 00:43:17,600
Speaker 3: do for me? It's like telling them really why it matters?

938
00:43:18,040 --> 00:43:21,360
Speaker 3: And that I think that is exactly the as a

939
00:43:21,400 --> 00:43:24,040
Speaker 3: company grows too, making sure you're communicating and letting people

940
00:43:24,080 --> 00:43:26,120
Speaker 3: know the reasons behind things that just it puts so

941
00:43:26,239 --> 00:43:29,520
Speaker 3: much I think unnecessary hurdles to rest.

942
00:43:29,800 --> 00:43:32,960
Speaker 2: Yeah, and I mean just that buzzword again of values.

943
00:43:33,000 --> 00:43:35,080
Speaker 1: I think a lot of people go through there every

944
00:43:35,160 --> 00:43:37,759
Speaker 1: day and they're trying to figure things out and you

945
00:43:37,800 --> 00:43:40,520
Speaker 1: feel a little bit lost. But to take that time,

946
00:43:40,640 --> 00:43:43,160
Speaker 1: as you guys are doing, to step back and identify

947
00:43:43,239 --> 00:43:47,040
Speaker 1: what your values are, then it makes decision making abiding

948
00:43:47,120 --> 00:43:51,480
Speaker 1: by these values just so much easier, so much and

949
00:43:51,520 --> 00:43:53,120
Speaker 1: the people that you interact with and what you want

950
00:43:53,160 --> 00:43:56,080
Speaker 1: to get done, and you know, exactly a winding road

951
00:43:56,160 --> 00:43:56,719
Speaker 1: like that, I.

952
00:43:56,760 --> 00:43:58,680
Speaker 4: Mean the cool lit mistaste for a lot of these

953
00:43:58,719 --> 00:44:01,439
Speaker 4: as well. He is, when people don't act that way,

954
00:44:01,560 --> 00:44:03,680
Speaker 4: you can still you can bring it back behaviorally in

955
00:44:03,760 --> 00:44:06,319
Speaker 4: terms of, you know, are you acting in a manner

956
00:44:06,320 --> 00:44:09,280
Speaker 4: that's consistent without value. So I think as you're onboarding

957
00:44:09,320 --> 00:44:12,800
Speaker 4: people in and of itself, it's incredibly helpful because you

958
00:44:13,160 --> 00:44:15,759
Speaker 4: crystallize this upfront, and you also filter out those that

959
00:44:16,320 --> 00:44:18,240
Speaker 4: don't want to be part of the culture you're creating.

960
00:44:18,719 --> 00:44:21,759
Speaker 4: But I think it also it makes it more tangible

961
00:44:21,800 --> 00:44:24,240
Speaker 4: in terms of what that sort of code of conduct

962
00:44:24,239 --> 00:44:26,759
Speaker 4: looks like. And you can never sort of entirely define it.

963
00:44:26,800 --> 00:44:28,520
Speaker 4: You know, culture is one hundred different things, one hundred

964
00:44:28,520 --> 00:44:32,480
Speaker 4: different ways. But I think for us it's with the

965
00:44:32,520 --> 00:44:35,319
Speaker 4: team growing, we're sort of bicoastal now it's a sort

966
00:44:35,320 --> 00:44:39,320
Speaker 4: of a right inflection point to revisit that and always

967
00:44:39,360 --> 00:44:41,960
Speaker 4: sort of be the litmus test in terms of are

968
00:44:42,000 --> 00:44:43,000
Speaker 4: we acting the right way?

969
00:44:43,200 --> 00:44:45,359
Speaker 1: Obviously a lot has changed since you guys were working

970
00:44:45,440 --> 00:44:49,160
Speaker 1: in the basement of your first store. So what and

971
00:44:49,200 --> 00:44:52,840
Speaker 1: maybe just briefly, like, what does like a quote unquote

972
00:44:52,840 --> 00:44:55,359
Speaker 1: typical day look like for the two of you now,

973
00:44:55,520 --> 00:44:57,520
Speaker 1: my ideal day or the typical.

974
00:44:57,200 --> 00:45:01,680
Speaker 3: Day, maybe one day that you know, my deal day

975
00:45:01,800 --> 00:45:04,440
Speaker 3: is actually close. Yeah, let me go. I'll go with that.

976
00:45:04,719 --> 00:45:05,080
Speaker 2: I think.

977
00:45:05,600 --> 00:45:07,319
Speaker 3: I mean, the first thing I need to get back

978
00:45:07,360 --> 00:45:09,560
Speaker 3: to is more fitness. I used to I was a

979
00:45:09,560 --> 00:45:12,799
Speaker 3: fitness instructor. I taught spin classes for ten years and

980
00:45:12,880 --> 00:45:15,360
Speaker 3: used to actually and I used to break out on

981
00:45:15,400 --> 00:45:16,799
Speaker 3: the forehead a lot, and I couldn't figure it out.

982
00:45:16,800 --> 00:45:19,120
Speaker 3: And it wasn't until I got my first facial that

983
00:45:19,200 --> 00:45:21,560
Speaker 3: my esthetician, who was you know, on our on our

984
00:45:21,600 --> 00:45:25,040
Speaker 3: founding team, was like, I know why you're not washing

985
00:45:25,080 --> 00:45:27,440
Speaker 3: your skin properly after classes. So I'm gonna give you

986
00:45:27,520 --> 00:45:28,719
Speaker 3: this and we're going to solve it. And it was

987
00:45:28,760 --> 00:45:33,279
Speaker 3: totally fixed, which is awesome. That's what estheticians do see.

988
00:45:33,320 --> 00:45:35,520
Speaker 2: But like I hear that, and then I'm like, shouldn't

989
00:45:35,520 --> 00:45:36,400
Speaker 2: that be common sense?

990
00:45:36,480 --> 00:45:36,719
Speaker 4: Yes?

991
00:45:36,800 --> 00:45:38,919
Speaker 3: Exactly, No event, where do you get that advice? Would

992
00:45:38,920 --> 00:45:41,480
Speaker 3: I would I've gotten that at Sephora from a salesperson?

993
00:45:41,760 --> 00:45:43,759
Speaker 3: Would I have gotten that from my dermatologies and they'd

994
00:45:43,800 --> 00:45:45,480
Speaker 3: be like, here's a prescription and it's going to like

995
00:45:45,880 --> 00:45:50,600
Speaker 3: murder your forehead. So that's that's totally an example of

996
00:45:50,760 --> 00:45:52,959
Speaker 3: why we should exist. But to my to my day.

997
00:45:53,320 --> 00:45:55,719
Speaker 3: I would wake up, have a really good workout, and

998
00:45:55,760 --> 00:45:57,640
Speaker 3: I use this app called Future, where I sort of

999
00:45:57,640 --> 00:45:59,440
Speaker 3: have a trainer who puts workouts together for me. He

1000
00:45:59,520 --> 00:46:01,480
Speaker 3: texted me this morning, I have not done my workouts

1001
00:46:01,560 --> 00:46:04,200
Speaker 3: this week, so I'd get a great workout end, which

1002
00:46:04,200 --> 00:46:06,920
Speaker 3: really energizes me for the day and starts things off right.

1003
00:46:07,160 --> 00:46:10,799
Speaker 3: I think it would be a mix of being in

1004
00:46:11,560 --> 00:46:14,640
Speaker 3: meetings and seeing great work come to fruition from the team,

1005
00:46:15,200 --> 00:46:17,920
Speaker 3: and being there to just guide and add advice, but

1006
00:46:18,040 --> 00:46:20,880
Speaker 3: seeing really awesome things come to life, which we're seeing

1007
00:46:20,880 --> 00:46:23,560
Speaker 3: from our team, and it's just it's that is so rewarding.

1008
00:46:24,560 --> 00:46:27,879
Speaker 3: And then it's some time in the shops to see

1009
00:46:27,920 --> 00:46:32,160
Speaker 3: people to you know, spread the vision and the positivity

1010
00:46:32,160 --> 00:46:34,759
Speaker 3: that I see for our company and what's forward. I

1011
00:46:34,760 --> 00:46:37,399
Speaker 3: think that would be a great day. And then go home,

1012
00:46:37,440 --> 00:46:40,440
Speaker 3: spend time with my partner the dog, and get a

1013
00:46:40,520 --> 00:46:43,960
Speaker 3: really good night's sleep, which I don't get but I

1014
00:46:44,000 --> 00:46:45,040
Speaker 3: would die for that.

1015
00:46:45,080 --> 00:46:47,799
Speaker 2: I mean, amen, all right, What about you?

1016
00:46:48,920 --> 00:46:52,239
Speaker 4: So I'm I'm an early riser and I generally wake

1017
00:46:52,320 --> 00:46:54,640
Speaker 4: up coffee in hand. I'll spend sort of two or

1018
00:46:54,640 --> 00:46:55,640
Speaker 4: three hours at home work.

1019
00:46:55,760 --> 00:46:58,360
Speaker 1: How do you make that magic happen with the coffee

1020
00:46:58,400 --> 00:47:00,160
Speaker 1: in your hand when you're in bed already, because like

1021
00:47:00,160 --> 00:47:02,200
Speaker 1: if you could share that with me and the hurdlers.

1022
00:47:02,760 --> 00:47:05,000
Speaker 4: There is a place that opens at seven am.

1023
00:47:05,520 --> 00:47:06,520
Speaker 3: Actually to get out of that.

1024
00:47:06,680 --> 00:47:08,640
Speaker 4: For it, I'm out of bed. I'm literally they're waiting

1025
00:47:08,640 --> 00:47:09,880
Speaker 4: for the person to open in the morning.

1026
00:47:10,000 --> 00:47:11,160
Speaker 2: I know you're a soho guy.

1027
00:47:11,400 --> 00:47:12,920
Speaker 1: I don't want to spoil I don't want people to

1028
00:47:12,960 --> 00:47:14,560
Speaker 1: stock you, but I kind of want to know what

1029
00:47:14,600 --> 00:47:15,120
Speaker 1: your coffee.

1030
00:47:15,160 --> 00:47:17,080
Speaker 3: Please just look for the guy with sweatpants.

1031
00:47:18,040 --> 00:47:22,360
Speaker 2: That's a very generic absolute with jaggers.

1032
00:47:24,080 --> 00:47:26,320
Speaker 4: No, I think it's it's sort of interesting because it's

1033
00:47:26,440 --> 00:47:28,400
Speaker 4: I think, as I've done a better job of getting

1034
00:47:28,400 --> 00:47:30,200
Speaker 4: the balance I need. When I sort of think about

1035
00:47:30,239 --> 00:47:32,760
Speaker 4: my day or my week, of my month or anything,

1036
00:47:32,880 --> 00:47:35,160
Speaker 4: I sort of think about it with three concentric circles,

1037
00:47:35,239 --> 00:47:38,640
Speaker 4: and the inner one is around sort of things I

1038
00:47:38,680 --> 00:47:41,440
Speaker 4: can directly control and influence, and then there's sort of

1039
00:47:41,440 --> 00:47:44,399
Speaker 4: a second circle, which is things I have some influence over.

1040
00:47:44,440 --> 00:47:48,080
Speaker 4: And then the third concentric circle is no control, no influence.

1041
00:47:48,120 --> 00:47:50,239
Speaker 4: And I think, if I when I think about the

1042
00:47:50,239 --> 00:47:52,520
Speaker 4: first few hours of the day at home, these are

1043
00:47:52,560 --> 00:47:56,040
Speaker 4: things where not going through an email. I'm in some

1044
00:47:56,080 --> 00:48:00,440
Speaker 4: cases like paper pencil, pencil sharp, not old school. Let

1045
00:48:00,480 --> 00:48:02,560
Speaker 4: me actually like think and like filter out all the

1046
00:48:02,600 --> 00:48:05,480
Speaker 4: noise with the distractions that you know inevitably happen throughout

1047
00:48:05,520 --> 00:48:08,400
Speaker 4: the day. Gives me time to do that, and in

1048
00:48:08,400 --> 00:48:10,319
Speaker 4: those sort of two or three hours, that's where I'm

1049
00:48:10,520 --> 00:48:12,520
Speaker 4: adding the most value in my role to the business.

1050
00:48:13,200 --> 00:48:15,640
Speaker 4: Then get into the you know, the office around ten o'clock,

1051
00:48:15,880 --> 00:48:17,960
Speaker 4: do a couple more hours in the office, and then

1052
00:48:17,960 --> 00:48:22,240
Speaker 4: I try to afternoon on is where I schedule calls, meetings,

1053
00:48:22,280 --> 00:48:26,000
Speaker 4: things like that. That's just generally less productive time for me.

1054
00:48:26,360 --> 00:48:28,600
Speaker 4: Five six o'clock, break it up with the workout, and

1055
00:48:28,640 --> 00:48:32,719
Speaker 4: then dinner, dinner with friends, girlfriends, you know, sort of

1056
00:48:32,800 --> 00:48:35,399
Speaker 4: enjoy the night and good night's sleep.

1057
00:48:35,719 --> 00:48:38,280
Speaker 2: First of all, the circle diagram is money.

1058
00:48:38,440 --> 00:48:41,000
Speaker 3: It really is. And I actually think because it's not

1059
00:48:41,040 --> 00:48:43,720
Speaker 3: only for your own focus, but as a company grows.

1060
00:48:43,760 --> 00:48:47,719
Speaker 3: I think for me, the biggest challenges you can take

1061
00:48:47,760 --> 00:48:51,640
Speaker 3: on the emotional lever of the whole thing, and there

1062
00:48:51,680 --> 00:48:54,840
Speaker 3: are you can control only so much. You can't control

1063
00:48:54,840 --> 00:48:57,080
Speaker 3: how people feel. And I think that that's something I've

1064
00:48:57,160 --> 00:48:58,240
Speaker 3: learned through therapy and through.

1065
00:48:58,239 --> 00:49:01,719
Speaker 2: Just it's funny yourself and takeaway, but you.

1066
00:49:02,640 --> 00:49:05,200
Speaker 3: Can control what you put out. But ultimately there's a

1067
00:49:05,239 --> 00:49:07,080
Speaker 3: there's a line where you can't control everything, and I

1068
00:49:07,080 --> 00:49:10,160
Speaker 3: think understanding where that is is so important so that

1069
00:49:10,239 --> 00:49:13,479
Speaker 3: you don't take on too much to the point where

1070
00:49:13,480 --> 00:49:15,279
Speaker 3: you reach a point where you're not productive and you

1071
00:49:15,320 --> 00:49:17,880
Speaker 3: can't move what what you can really move forward?

1072
00:49:17,960 --> 00:49:18,280
Speaker 2: Forward?

1073
00:49:18,560 --> 00:49:21,040
Speaker 1: That makes sense, No, it totally makes sense. We're winding

1074
00:49:21,080 --> 00:49:24,960
Speaker 1: down a few last questions. I know we talked that

1075
00:49:25,000 --> 00:49:26,799
Speaker 1: we're not going to put a number on like where

1076
00:49:26,800 --> 00:49:29,279
Speaker 1: we're going or anything, but is there anything you can

1077
00:49:29,320 --> 00:49:31,480
Speaker 1: tell me about what's next for Heyday?

1078
00:49:32,760 --> 00:49:37,080
Speaker 3: My vision is a platform for estheticians. I think the

1079
00:49:37,200 --> 00:49:41,120
Speaker 3: coolest thing about our concept is that we have product

1080
00:49:41,160 --> 00:49:43,640
Speaker 3: market fit in the sense that when people come in,

1081
00:49:44,000 --> 00:49:46,200
Speaker 3: they want our services and they want more of it.

1082
00:49:46,239 --> 00:49:50,440
Speaker 3: And that's what gives me the you know, the comfort

1083
00:49:50,520 --> 00:49:53,600
Speaker 3: of expanding. But it really is to build a platform

1084
00:49:53,960 --> 00:49:57,160
Speaker 3: that allows our team who has this incredible passion around

1085
00:49:57,200 --> 00:49:59,680
Speaker 3: skincare and giving people that knowledge and empowerment, and then

1086
00:49:59,680 --> 00:50:01,560
Speaker 3: you get a whole bunch of customers that are looking

1087
00:50:01,600 --> 00:50:03,759
Speaker 3: for that. So how do we build something where we

1088
00:50:04,200 --> 00:50:07,520
Speaker 3: connect those two things? Together, and for me, the platform

1089
00:50:07,600 --> 00:50:09,239
Speaker 3: is how do you do that in more shops and

1090
00:50:09,320 --> 00:50:11,600
Speaker 3: more cities, But it's also how do you do that online?

1091
00:50:11,760 --> 00:50:14,520
Speaker 3: How do I take my team who maybe after four

1092
00:50:14,560 --> 00:50:16,400
Speaker 3: years of doing facials is a little tired of the

1093
00:50:16,400 --> 00:50:20,359
Speaker 3: physical part of the work, but the advice that they

1094
00:50:20,440 --> 00:50:23,200
Speaker 3: give to people holistically is so valuable. So how do

1095
00:50:23,280 --> 00:50:27,000
Speaker 3: I build a way for somebody in Chicago, where maybe

1096
00:50:27,000 --> 00:50:28,520
Speaker 3: we're not going to be in the next twelve months,

1097
00:50:28,560 --> 00:50:31,480
Speaker 3: to connect with a skin therapist who, you know, after

1098
00:50:31,520 --> 00:50:33,560
Speaker 3: taking a quiz on our website, we can say you're

1099
00:50:33,800 --> 00:50:35,800
Speaker 3: like seven percent of our customers that we've seen in

1100
00:50:35,840 --> 00:50:38,200
Speaker 3: the two hundred thousand facials we've done. By the way,

1101
00:50:38,239 --> 00:50:42,040
Speaker 3: you're also, you know, have the same concerns that Jenna

1102
00:50:42,160 --> 00:50:44,880
Speaker 3: really loves treating. So let's get you guys talking and

1103
00:50:44,920 --> 00:50:47,440
Speaker 3: she can help you shop your way, you know, build

1104
00:50:47,440 --> 00:50:50,440
Speaker 3: a routine together and really connect the dots for people

1105
00:50:50,680 --> 00:50:54,000
Speaker 3: between facials. I think skincare isn't a once a month thing.

1106
00:50:54,120 --> 00:50:56,520
Speaker 3: You're touching your face twice a day. We're there at

1107
00:50:56,560 --> 00:50:58,680
Speaker 3: best once a month, So what happens in those others

1108
00:50:58,719 --> 00:51:01,279
Speaker 3: sixty ninety times a month? You're paying attention to your skin,

1109
00:51:01,320 --> 00:51:02,919
Speaker 3: and we want to be there more in a really

1110
00:51:02,920 --> 00:51:03,520
Speaker 3: helpful way.

1111
00:51:03,760 --> 00:51:07,560
Speaker 1: I know you guys aren't licensed aestheticians, but if someone

1112
00:51:07,600 --> 00:51:09,759
Speaker 1: should do like just one or two things at home,

1113
00:51:09,840 --> 00:51:10,759
Speaker 1: what should they be doing.

1114
00:51:11,080 --> 00:51:12,720
Speaker 4: I think if they're going to be sort of two things,

1115
00:51:12,800 --> 00:51:15,240
Speaker 4: it's you know, you want to sort of like cleanse

1116
00:51:15,239 --> 00:51:18,080
Speaker 4: your face every day. I think you know, environments like

1117
00:51:18,160 --> 00:51:21,440
Speaker 4: New York and LA are particularly challenging on the skin,

1118
00:51:21,520 --> 00:51:24,520
Speaker 4: and it's a very difficult environment. And then in some

1119
00:51:24,560 --> 00:51:29,680
Speaker 4: form of moisturizing SPF, I mean, sunscreen is so so critical.

1120
00:51:30,560 --> 00:51:32,319
Speaker 3: I'm going to give two pieces of advice that I've

1121
00:51:32,320 --> 00:51:35,360
Speaker 3: picked up from our team number one and this sounds

1122
00:51:35,400 --> 00:51:37,560
Speaker 3: really like a little woo woo, but be kind to

1123
00:51:37,600 --> 00:51:41,600
Speaker 3: your skin. So many people treat their skin as this

1124
00:51:41,800 --> 00:51:44,680
Speaker 3: thing that they have no control over, and that can

1125
00:51:44,719 --> 00:51:46,440
Speaker 3: be a feeling you wake up in the morning, You're like,

1126
00:51:46,640 --> 00:51:48,960
Speaker 3: why I have a big day to day? Why is

1127
00:51:49,000 --> 00:51:51,560
Speaker 3: this big thing popping up next to my nose. Being

1128
00:51:51,640 --> 00:51:53,000
Speaker 3: kind to your skin, it is a part of you.

1129
00:51:53,160 --> 00:51:55,239
Speaker 3: I think one of our astheticians described it as like

1130
00:51:55,360 --> 00:51:58,960
Speaker 3: people treat it like this misbehaving puppy. But it's definitely

1131
00:51:59,000 --> 00:52:01,400
Speaker 3: a part of you and treating it kindness and understanding

1132
00:52:01,400 --> 00:52:04,160
Speaker 3: it is actually like a mental flip that affects that

1133
00:52:04,200 --> 00:52:06,480
Speaker 3: affects your skin. And I think the second thing is

1134
00:52:07,040 --> 00:52:09,960
Speaker 3: we all love products. They're so fun to try. People

1135
00:52:10,080 --> 00:52:13,080
Speaker 3: use too much stuff, and it takes me back to

1136
00:52:13,120 --> 00:52:15,879
Speaker 3: like science experiments in high school when you learned about

1137
00:52:15,920 --> 00:52:18,160
Speaker 3: the control variable, and like you need to keep some

1138
00:52:18,239 --> 00:52:21,560
Speaker 3: things constant to understand if something's making a difference. And

1139
00:52:21,840 --> 00:52:24,640
Speaker 3: if you are using seven serums and have some ten

1140
00:52:24,680 --> 00:52:26,680
Speaker 3: step routine and or trying things all the time, it

1141
00:52:26,680 --> 00:52:29,640
Speaker 3: can be really tough to understand what's going on. So

1142
00:52:29,719 --> 00:52:31,320
Speaker 3: a lot of what we do is help people simplify

1143
00:52:31,360 --> 00:52:33,480
Speaker 3: and say go back to the basics. We're not taking

1144
00:52:33,520 --> 00:52:36,600
Speaker 3: away your toys, but let's like pare it down to

1145
00:52:36,680 --> 00:52:38,960
Speaker 3: run your own experiment to see what works. And I

1146
00:52:39,040 --> 00:52:42,279
Speaker 3: think that's that's a really important thing for people to learn.

1147
00:52:43,080 --> 00:52:46,120
Speaker 1: Best piece of advice that you have been offered while

1148
00:52:46,120 --> 00:52:49,360
Speaker 1: building your business dun dunn.

1149
00:52:50,640 --> 00:52:53,960
Speaker 3: Oh, that's good. You know. There's something that's one of

1150
00:52:54,000 --> 00:52:56,840
Speaker 3: our board members said that has always really stuck with me,

1151
00:52:57,120 --> 00:53:01,399
Speaker 3: and it is get credit for everything you do. It's

1152
00:53:01,640 --> 00:53:06,960
Speaker 3: awesome because and amplify it. Companies do so much good stuff,

1153
00:53:07,280 --> 00:53:09,759
Speaker 3: and I always joke like, this is a total joke.

1154
00:53:09,800 --> 00:53:11,160
Speaker 3: I would never do this. But if I could put

1155
00:53:11,200 --> 00:53:13,760
Speaker 3: a microphone in every treatment room, that's what I would amplify.

1156
00:53:13,800 --> 00:53:18,239
Speaker 3: The conversations. The connection that happens there is the core

1157
00:53:18,280 --> 00:53:21,560
Speaker 3: of our business, but everything from the events that we

1158
00:53:21,640 --> 00:53:24,480
Speaker 3: do to the advice that our team gives, like how

1159
00:53:24,520 --> 00:53:26,680
Speaker 3: do we get more and more credit for what we do?

1160
00:53:26,719 --> 00:53:30,640
Speaker 3: Because it's so much good stuff that I think is

1161
00:53:30,960 --> 00:53:32,680
Speaker 3: important for anyone to remember.

1162
00:53:33,560 --> 00:53:35,680
Speaker 4: I think for me, it's just it's all about how

1163
00:53:35,760 --> 00:53:38,080
Speaker 4: you you know, how you adapt and learn and grow.

1164
00:53:38,120 --> 00:53:42,240
Speaker 4: I think the only constant in today's world is change,

1165
00:53:42,320 --> 00:53:44,040
Speaker 4: and the rate of growth of that change is just

1166
00:53:44,040 --> 00:53:45,920
Speaker 4: going to continue to accelerate. So I think the more

1167
00:53:45,960 --> 00:53:50,160
Speaker 4: you put yourself in uncomfortable situations, the more you grow,

1168
00:53:50,200 --> 00:53:52,920
Speaker 4: the more you learn, and the better you are, whether

1169
00:53:52,920 --> 00:53:55,160
Speaker 4: that's sort of personally or professionally. So I think it's

1170
00:53:56,200 --> 00:53:58,399
Speaker 4: how you challenge yourself and surround yourself with the right

1171
00:53:58,440 --> 00:54:00,680
Speaker 4: people that don't necessary really need to be the most

1172
00:54:00,680 --> 00:54:03,400
Speaker 4: successful people, because you can learn arguably a follo up

1173
00:54:03,400 --> 00:54:05,680
Speaker 4: more from people that have actually tried businesses that have

1174
00:54:05,719 --> 00:54:09,520
Speaker 4: been absolute, absolute train break. So I think it's just

1175
00:54:09,800 --> 00:54:12,000
Speaker 4: for me. It's where you get these little nuggets that

1176
00:54:13,640 --> 00:54:16,319
Speaker 4: let me let me sort of extract something new every day.

1177
00:54:17,000 --> 00:54:18,520
Speaker 2: Extra was that a pun?

1178
00:54:18,960 --> 00:54:21,800
Speaker 4: Was I was looking for re action from Michael?

1179
00:54:22,120 --> 00:54:24,759
Speaker 1: Final question, You have an opportunity right now to offer

1180
00:54:24,800 --> 00:54:27,960
Speaker 1: yourself a piece of advice looking back on a time

1181
00:54:28,040 --> 00:54:31,520
Speaker 1: when things were really challenging for you. So maybe it's

1182
00:54:31,840 --> 00:54:34,040
Speaker 1: when you're telling the guys that you can't go on

1183
00:54:34,080 --> 00:54:35,920
Speaker 1: the trip. What kind of advice do you offer to

1184
00:54:35,920 --> 00:54:38,600
Speaker 1: yourself during tough times like that, during those hurdle moments.

1185
00:54:38,920 --> 00:54:40,880
Speaker 3: I would say it's two connected things for me. I

1186
00:54:40,880 --> 00:54:44,279
Speaker 3: think number one, it's go easy on yourself. You can

1187
00:54:44,320 --> 00:54:48,000
Speaker 3: take things really hard and personally and in a big

1188
00:54:48,040 --> 00:54:50,800
Speaker 3: way when it's something that you've created, and that doesn't

1189
00:54:50,840 --> 00:54:54,040
Speaker 3: I think going easy on yourself does not mean lessening

1190
00:54:54,080 --> 00:54:57,120
Speaker 3: your standards, and that's an important thing to remember for me.

1191
00:54:58,040 --> 00:54:59,959
Speaker 3: And the second thing is to reach out for help,

1192
00:55:00,400 --> 00:55:03,840
Speaker 3: to reach out to experts or others on your team

1193
00:55:03,120 --> 00:55:07,399
Speaker 3: to do the work with you that you can't take

1194
00:55:07,400 --> 00:55:09,440
Speaker 3: it all, aren't alone. So I think those are the

1195
00:55:09,480 --> 00:55:11,399
Speaker 3: two big lessons that I carry with me every day,

1196
00:55:12,320 --> 00:55:12,799
Speaker 3: and I think for.

1197
00:55:12,800 --> 00:55:15,240
Speaker 4: Me, it just comes back to you've got to focus

1198
00:55:15,239 --> 00:55:18,920
Speaker 4: on what you can control. We've spoken about the control circle.

1199
00:55:19,200 --> 00:55:21,200
Speaker 4: There's another one that I've got that I think helps me.

1200
00:55:21,680 --> 00:55:23,080
Speaker 4: And you can do this on a quadrant. I do

1201
00:55:23,120 --> 00:55:25,480
Speaker 4: it sort of on circles, but again inside looking out.

1202
00:55:26,080 --> 00:55:29,440
Speaker 4: When I think about different things, it's important and not

1203
00:55:29,600 --> 00:55:33,960
Speaker 4: urgent in the first there is then you know, important

1204
00:55:34,000 --> 00:55:38,840
Speaker 4: and urgent. Second circle, there is urgent but not important

1205
00:55:38,880 --> 00:55:41,040
Speaker 4: on the third, and there is not important, not urgent

1206
00:55:41,040 --> 00:55:43,680
Speaker 4: on the fourth. And I think when push comes to

1207
00:55:43,680 --> 00:55:46,600
Speaker 4: shove on so many things you do, I think people

1208
00:55:46,600 --> 00:55:48,440
Speaker 4: and whether that's sort of like email, like other like

1209
00:55:48,480 --> 00:55:51,239
Speaker 4: little bits and bobs. So many people put themselves in

1210
00:55:51,280 --> 00:55:53,680
Speaker 4: these sort of like out of two circles, and for me,

1211
00:55:54,400 --> 00:55:57,640
Speaker 4: there's just this zone and fulfillment that is the bullseye around.

1212
00:55:57,880 --> 00:56:00,120
Speaker 4: The more I focus my time within those sort of

1213
00:56:00,120 --> 00:56:02,640
Speaker 4: first one or two circles, there's always going to be

1214
00:56:02,719 --> 00:56:04,640
Speaker 4: things that come up that are important and urgent and

1215
00:56:04,680 --> 00:56:07,400
Speaker 4: we can't we can't predict that. The more time I

1216
00:56:07,440 --> 00:56:11,040
Speaker 4: spend there and how I prioritize there, the rest just

1217
00:56:11,840 --> 00:56:13,800
Speaker 4: you know, the rest just sort of falls away because

1218
00:56:13,840 --> 00:56:18,239
Speaker 4: doing something unimportant efficiently doesn't make it as a matter.

1219
00:56:18,200 --> 00:56:20,280
Speaker 3: I like I like that one as a four quadrant

1220
00:56:20,280 --> 00:56:20,759
Speaker 3: because it's like.

1221
00:56:20,960 --> 00:56:23,440
Speaker 2: Four quadrant because the redesigning the method.

1222
00:56:23,640 --> 00:56:26,920
Speaker 3: The top rate's where he packages this is that he

1223
00:56:27,000 --> 00:56:30,040
Speaker 3: takes it, has pencils in the ninth package. The top

1224
00:56:30,160 --> 00:56:32,880
Speaker 3: rate is like, yeah, you're urgent, important, do now because

1225
00:56:32,920 --> 00:56:34,960
Speaker 3: you uniquely are the one that can make the biggest impact.

1226
00:56:35,000 --> 00:56:37,120
Speaker 3: And then you know the lower left is like delegate

1227
00:56:37,160 --> 00:56:39,320
Speaker 3: it out or don't do it, delete the email or

1228
00:56:39,719 --> 00:56:40,960
Speaker 3: move it on to somebody else who can.

1229
00:56:41,120 --> 00:56:43,120
Speaker 1: If you guys want to add in like a like

1230
00:56:43,160 --> 00:56:45,319
Speaker 1: a standing meeting once a week to talk through this

1231
00:56:45,400 --> 00:56:47,759
Speaker 1: kind of stuff, like I'm there, you tell me what

1232
00:56:47,800 --> 00:56:50,600
Speaker 1: I want a week diagram, I'm so there, weekly one

1233
00:56:50,640 --> 00:56:52,840
Speaker 1: on one Oudam Michael, thank you so much for giving

1234
00:56:52,840 --> 00:56:53,520
Speaker 1: me your time today.

1235
00:56:53,560 --> 00:56:55,560
Speaker 2: I feel I appreciate it.

1236
00:56:55,960 --> 00:56:56,520
Speaker 4: Thank you.

1237
00:56:56,560 --> 00:56:58,759
Speaker 1: Please take a moment and leave a quick review by

1238
00:56:58,760 --> 00:57:01,120
Speaker 1: clicking the link with the description into this episode, we

1239
00:57:01,280 --> 00:57:03,799
Speaker 1: all face multiple hurdles in life. I want to hear

1240
00:57:03,840 --> 00:57:06,280
Speaker 1: about yours. Reach out to me at Emily at hurdle

1241
00:57:06,320 --> 00:57:09,200
Speaker 1: dot us. Connect with the podcast on Instagram and Twitter

1242
00:57:09,280 --> 00:57:12,439
Speaker 1: at Hurdle podcast. Guys, where do they find you, where

1243
00:57:12,440 --> 00:57:14,440
Speaker 1: do they find Heyday give you and.

1244
00:57:14,440 --> 00:57:17,920
Speaker 3: Find it out Heydayskincare dot com. That's h E Y

1245
00:57:18,080 --> 00:57:20,520
Speaker 3: d A Y And if you're in New York, you

1246
00:57:20,520 --> 00:57:24,200
Speaker 3: can find us on the Upper east Side, Upper west Side, Nomad, NoHo,

1247
00:57:24,440 --> 00:57:27,960
Speaker 3: or Tribeca. And in Los Angeles you can find us

1248
00:57:27,960 --> 00:57:30,479
Speaker 3: in Brentwood or on Beverly Boulevard near the Grove.

1249
00:57:31,520 --> 00:57:34,560
Speaker 2: Any personal dats Can I follow you on Instagram?

1250
00:57:34,600 --> 00:57:37,240
Speaker 3: You can follow me on Instagram. I'm kind of boring

1251
00:57:37,720 --> 00:57:40,000
Speaker 3: no social media. To the right, he spies on social

1252
00:57:40,040 --> 00:57:42,240
Speaker 3: but he's not really on it. You're totally and all

1253
00:57:42,440 --> 00:57:44,040
Speaker 3: all I do is take pictures of like.

1254
00:57:44,000 --> 00:57:44,720
Speaker 2: What's your upstair?

1255
00:57:45,960 --> 00:57:51,280
Speaker 3: It's Heyday Skincare Michael p. Lk if you really want

1256
00:57:51,280 --> 00:57:52,720
Speaker 3: to follow me, but I'm not that interesting.

1257
00:57:53,040 --> 00:57:57,320
Speaker 1: I am at Emily Abodi. Another hurdle conquered. Catch you

1258
00:57:57,320 --> 00:57:58,000
Speaker 1: guys next time.