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Speaker 1: I actually think that people that are younger now, they're

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Speaker 1: going to laugh at us. Dude, They're going to laugh

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Speaker 1: at us and go, you told somebody what a genre was, right,

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Speaker 1: that's offensive.

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Speaker 2: Episode four forty three with a guy named Phil Becker,

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Speaker 2: somebody that I admire so much, and I won't even

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Speaker 2: say just the broadcast space, the media space, in the

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Speaker 2: creating content space. Follow him on Instagram at Phil Becker.

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Speaker 2: I was looking at his bio and I feel like

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Speaker 2: what I say is like normal, Like I watched the

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Speaker 2: guy and I'm like, man, if people just listen to him,

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Speaker 2: they could learn a lot if they were looking for

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Speaker 2: a career in podcasting radio. I know music executives watch

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Speaker 2: what he has to say, but like his official thing

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Speaker 2: is he is the executive vice president of content at

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Speaker 2: Alpha Media, one of the really big radio companies. As

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Speaker 2: a matter of fact, it's like, I won't say a rival,

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Speaker 2: it's not like Texas ou but he doesn't work for

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Speaker 2: our company. But even though he doesn't work for our company,

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Speaker 2: he was one of the first people to ever put

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Speaker 2: us on an affiliate that wasn't owned by our company,

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Speaker 2: which then made other companies go, oh, that can happen

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Speaker 2: like I'm I'm and I don't even know Phil then,

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Speaker 2: which is crazy. So he oversees content and programming for

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Speaker 2: over two hundred radio stations. Super innovative, all those words, trailblazer,

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Speaker 2: la la la, even like social media influencing. He has

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Speaker 2: worked all over the globe, worked with people in all

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Speaker 2: different capacities. But I just wanted to talk with him

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Speaker 2: and ask him a bunch of questions because I know

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Speaker 2: we have so many people that listen to the show

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Speaker 2: that are in music or social media or like that's

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Speaker 2: their job working at a label or radio. He has

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Speaker 2: a podcast called Philosophy with Phil Becker Philosophy, and it's

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Speaker 2: very motivating. Sometimes I'll repost some of his stuff on Instagram.

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Speaker 2: And we're doing this in two parts because in the

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Speaker 2: first part we were gonna do thirty minutes and thirty

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Speaker 2: minutes as one episode. I was gotting interviewed Phill he's

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Speaker 2: getting interview me and this is going up on his

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Speaker 2: podcast too. I don't know if he wants to put

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Speaker 2: this part up, but he's welcome to do that. But

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Speaker 2: I ended up talking to him for like an hour,

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Speaker 2: could have done longer, and I know I made him

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Speaker 2: late to something because I kept going wins your heart

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Speaker 2: out and he's like, well it just I was like, okay, good,

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Speaker 2: not yet. But this is the first part where I'm

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Speaker 2: talking with him. I hope you enjoy this. This is

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Speaker 2: Phil Becker again on Instagram. Follow him at Phil Becker.

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Speaker 3: Here you go.

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Speaker 2: This is the first time that I've done a podcast

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Speaker 2: where I actually share it with somebody, and I thought

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Speaker 2: that would be fun for us to do. So this

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Speaker 2: is going to go on the bobbycast feed obviously, but

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Speaker 2: also Phil has a podcast and philosophy, right, How did

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Speaker 2: you get to that name? Though?

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Speaker 3: Is there other philosophies?

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Speaker 1: No, that's the crazy part. There was nothing. There was

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Speaker 1: no one else with it.

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Speaker 4: I mean, there's like.

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Speaker 3: All the pills in the world. No one else had

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Speaker 3: a philosophy.

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Speaker 1: There's Phil Knight and Phil Dumpied. I think those are

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Speaker 1: the only Phil Collins.

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Speaker 2: Phil Collins, he doesn't do a philosophy. So it'll be

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Speaker 2: on both of the feeds. And what I proposed to

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Speaker 2: Phil was because I have a lot of things I'd

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Speaker 2: like to talk to you about that it feels way

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Speaker 2: more comfortable talking about them in a setting where I'm

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Speaker 2: free to ask whatever I want without you judging me

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Speaker 2: as a human because it is a thing. I have

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Speaker 2: friends that will come over and like really good friends.

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Speaker 2: I would say some of my best friends Brad Eldridge

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Speaker 2: or Ben Rector or Jaco and like, these are my

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Speaker 2: close close friends.

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Speaker 3: When we're together. I'm not asking.

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Speaker 2: About something that is granular in the professional world because

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Speaker 2: it's just not the time to do that because we

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Speaker 2: live it. And it's a bit the same with you,

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Speaker 2: where I'm like, oh, I got some stuff. I really

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Speaker 2: want to ask him that. When he shares, he knows

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Speaker 2: other people are going to be listening, not just me, right, Yeah,

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Speaker 2: so we're gonna put this on his and you can

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Speaker 2: just look at philosophy, right Yeah.

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Speaker 4: So I have like a little logo, a little peeb logo.

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Speaker 3: Yeah, it's crazy.

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Speaker 2: Nobody else had that right now now I want to

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Speaker 2: go and steal it and copyright it so you can't

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Speaker 2: have it anymore.

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Speaker 3: So it's gonna be on both.

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Speaker 2: So the first half is going to be talking and

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Speaker 2: asking things a phil and then is going to be

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Speaker 2: asking me in the second half of this. I'd also

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Speaker 2: like to start by saying that and I've not said

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Speaker 2: this about anybody else, even people that aren't music, because

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Speaker 2: we'll bring in other creators or writers. If in my

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Speaker 2: perfect world, I would work with you every day and

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Speaker 2: you would run like all content strategy.

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Speaker 3: For me, meaning you'd.

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Speaker 2: Be there to consult and be there for the radio show,

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Speaker 2: you'd be there for strategy.

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Speaker 3: Of digital media.

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Speaker 2: Like that would be the perfect world for me is

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Speaker 2: to have you be here and do that. And I

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Speaker 2: wouldn't say that if I didn't mean it, because I

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Speaker 2: look to you as somebody who in many ways has

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Speaker 2: a mindset like I do. Now I may be like, hey,

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Speaker 2: let's work together and we burn it to the ground,

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Speaker 2: but we would do it kind of understanding that sometimes

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Speaker 2: you gotta take a risk.

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Speaker 3: Sometimes you gotta have extra vulnerability.

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Speaker 2: Sometimes you have to ask people for help in areas

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Speaker 2: that maybe you're not the best. But I just want

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Speaker 2: my audience to know that's how I feel about you

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Speaker 2: talking to you, that there is this tremendous amount of

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Speaker 2: respect from me to you and what knowledge you have

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Speaker 2: and even what knowledge you admit you don't have. So

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Speaker 2: all that said, Phil was one of the first people

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Speaker 2: to take my syndicated show on a station that wasn't

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Speaker 2: the central company that runs my station. As mine, and

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Speaker 2: now you know that happens a decent amount, but you

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Speaker 2: were one of the first ones to do that.

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Speaker 1: Why you know, I think sometimes people make investments in

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Speaker 1: people because it makes business sense, and I make investments

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Speaker 1: in people because it's their people.

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Speaker 3: And so what was it bad business?

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Speaker 4: No? No, no, But I'm just saying.

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Speaker 1: I'm saying like, initially, people go, you know, this fits

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Speaker 1: our portfolio, or this fits what we do, this fits

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Speaker 1: our model. And for me, I was like, we don't

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Speaker 1: build radio stations for radio corporations. We build them for listeners.

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Speaker 1: So if I put the listener first, you were the show.

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Speaker 1: Whether you were with my company or another company, you

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Speaker 1: were the best option.

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Speaker 4: And I'm glad I did it.

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Speaker 2: And that was a much smaller because you live in Portland. Now, yeah,

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Speaker 2: that was a much smaller town then.

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Speaker 4: Yeah, and this was over a decade ago.

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Speaker 3: Was it that long?

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Speaker 4: Yeah?

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Speaker 1: Man, maybe maybe even longer, because I don't think my

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Speaker 1: daughter was miss Buddy.

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Speaker 4: This might have been fifteen years ago.

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Speaker 3: That's crazy.

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Speaker 2: Yeah, yeah, that was because we're still on the air

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Speaker 2: there too, are you.

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Speaker 4: It's awesome.

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Speaker 3: Yeah.

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Speaker 2: One of our biggest clients that I still and I

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Speaker 2: haven't raised a dollar of my rate, regardless of anything

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Speaker 2: that's happened from TV to the success of the radio show.

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Speaker 3: I still do a furniture store there, do you really? Yeah?

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Speaker 2: And I do them every other like I do more

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Speaker 2: spots for them, like once every two days. Because again,

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Speaker 2: when you came and you put us on there and

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Speaker 2: they came, I was like, I'm always going to stay

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Speaker 2: and do the same to the people that came and

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Speaker 2: jumped on early.

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Speaker 3: So I do the the Auburn.

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Speaker 2: Hey, it's on Auburn right off Highway in Auburn, you

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Speaker 2: know what I mean, Kevin.

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Speaker 3: Yeah, Sturn, but at State Road AD and Auburn.

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Speaker 2: Yeah.

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Speaker 1: Yeah, those about fifteen minutes from my house at the time.

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Speaker 4: That's crazy to hear you say that.

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Speaker 2: So do you know what the client is? Kevin Frommer's

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Speaker 2: Home Center, Van's Home Center.

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Speaker 4: Van's Home Center.

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Speaker 2: That's right, Okay, So I still do Vans and but

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Speaker 2: I say that because I still do that because of

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Speaker 2: you who brought us on then, and they've always been

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Speaker 2: loyal to us.

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Speaker 3: Why are you in Nashville now?

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Speaker 1: So I'm here for the country radio seminar CRS.

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Speaker 3: You're not just a country guy though.

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Speaker 1: No, No, In fact, I would say my whole skill set.

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Speaker 1: That's probably my weakest, just because sometimes I look at

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Speaker 1: the format and I scratch my head and I go,

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Speaker 1: why are we doing this? But no, not just a

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Speaker 1: country guys, So I think I do. I think I

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Speaker 1: do eleven formats and forty two markets on two hundred stations.

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Speaker 2: What have you been doing while you've been in Nashville?

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Speaker 2: Is it going to shows and hanging out with other people,

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Speaker 2: a lot of just networking or have you actually been

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Speaker 2: learning things?

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Speaker 3: Yeah?

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Speaker 1: You know. Here's it's funny. I had breakfast with someone

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Speaker 1: today and he said, did you go to the Rhyman

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Speaker 1: for lunch?

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Speaker 4: Oh? I gave somebody my wristband.

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Speaker 3: Because that's where all the big artists were just playing

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Speaker 3: music right right right.

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Speaker 1: And then he was like, oh, did you go to

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Speaker 1: acoustic alley? I said no, I gave somebody my badge

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Speaker 1: And they said, did you go to this thing? And

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Speaker 1: I said, I'm here not to go to concerts. I'm

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Speaker 1: here to motivate people. I'm here to meet with my team.

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Speaker 1: You know, we we don't do as much travel as

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Speaker 1: we used to, so I think I have six or

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Speaker 1: seven people for my team here, so spending time with

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Speaker 1: them seeing you, which I've said for years, Yeah, I'll

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Speaker 1: call you next time I'm there. And I kept my

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Speaker 1: word and actually called you and said I'm here. So

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Speaker 1: I didn't do a lot of the concerts. I did

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Speaker 1: attend some panels people were talking about the industry and

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Speaker 1: and you know, I like to raise my hand and

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Speaker 1: try to make us think you know.

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Speaker 3: So, which means pissed people off.

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Speaker 4: Yeah, for the most part of the most.

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Speaker 2: Anything that's not the current wave, it makes people feel uncomfortable.

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Speaker 1: Yeah, Like if I go into if I go into

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Speaker 1: a panel or go into a seminar and I see

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Speaker 1: that the thinking has stopped, I'll raise my hand and

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Speaker 1: I'll give like the counterpoint to hopefully keep the thinking.

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Speaker 2: Going, which from experience, if people are interpreting a way

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Speaker 2: that you're not presenting it, it's here's somebody raising their

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Speaker 2: hand because they think they're smarter than me, and they

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Speaker 2: think that the way that I'm doing it is not

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Speaker 2: the right way, and the way that I'm doing it

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Speaker 2: is way I'm comfortable doing it. So I feel threatened

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Speaker 2: and then it ends not comfortable in many ways. And

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Speaker 2: an example that I'll bring up and something that made

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Speaker 2: the National News was the first AI radio personality that

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Speaker 2: you put on?

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Speaker 1: Yeah, yeah, so I did that in Portland.

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Speaker 3: It was on like good Morning. It was on like

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Speaker 3: the all the national shows.

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Speaker 1: Yeah no, it's good Morning America, NBC Nightly News truly went,

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Speaker 1: you know, globally viral. And I'll tell you something interesting

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Speaker 1: about that was, it's been so long since to direct

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Speaker 1: terrestrial radio. Was in the general conversation that people didn't

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Speaker 1: know what to do. Once we had it, You're right,

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Speaker 1: they were like, whoa, it's everywhere, right, and a year

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Speaker 1: go we did that. About a year ago, it was

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Speaker 1: not It wasn't popular yet. People weren't comfortable with it yet.

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Speaker 1: The temperature in the room has changed though. In fact,

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Speaker 1: a lot of this, a lot of this conference, people

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Speaker 1: were saying to me, is Ai Ashley here, I'd like

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Speaker 1: to meet her? And I thought to myself, a year

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Speaker 1: ago you were dragging me in the comments and going

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Speaker 1: crazy and pitchforks at the gate, and now you want

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Speaker 1: to meet her because you want the picture. I want

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Speaker 1: a picture with Ai Ashley. I'm like, wow, is it's changing?

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Speaker 1: So that's positive.

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Speaker 2: Explain how someone could meet Ai Ashley and actually what

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Speaker 2: you did because it was based off a person, correct, Yeah,

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Speaker 2: and who I reached out to and was like hey, yes.

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Speaker 2: I was just like, I don't know her, but I

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Speaker 2: was like, hey, I know that people are not nice

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Speaker 2: to you right now because what you're a part of

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Speaker 2: is new and innovative and it might work, might not.

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Speaker 3: Who cares.

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Speaker 2: That's not the point of it. The point of it

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Speaker 2: is something is new. When something new happens, people feel

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Speaker 2: threatened because they're not doing the new. And I hope

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Speaker 2: she took that as encouraging and just to let the

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Speaker 2: moment passed, because as you're saying, now, it has passed

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Speaker 2: and people have shifted a bit on it.

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Speaker 3: Why how and how's it going with it now?

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Speaker 4: Yeah?

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Speaker 1: So why because if not us? Who like, really think

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Speaker 1: about that for a second. If not you, if not me,

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Speaker 1: if not those people who we're we're in in the

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Speaker 1: terrestrial space. We're in a legacy where people are leaving

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Speaker 1: the dinner and we're letting them order our food. Why

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Speaker 1: so we've got to do it? So the why is

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Speaker 1: if because somebody needs to The how is all kinds

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Speaker 1: of technologies. So you know, there's there's a ton of

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Speaker 1: voice cloning technologies out there but it's bigger than being

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Speaker 1: able to clone a voice. It's about teaching the AI

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Speaker 1: to be Ashley. What is Ashley's opinion on this? What

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Speaker 1: is their personality? Why would you teach sensibilities?

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Speaker 4: So that's what I'm glad you asked that.

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Speaker 1: So it's weird because you go into the soft where

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Speaker 1: and you go like, I'm gonna make these up. These

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Speaker 1: aren't Ashley's attributes, but like if it was like conservative, pessimistic, reserved,

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Speaker 1: shy and joyful, whatever they are, the software will generate

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Speaker 1: a piece of content in Ashley's voice with those attributes,

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Speaker 1: and that's not there yet.

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Speaker 4: So like you have the files get.

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Speaker 1: Generated and you've got to listen to it as Ashley

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Speaker 1: gets a chance to do so and go, is that real?

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Speaker 4: Like what I really say?

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Speaker 5: That?

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Speaker 4: Would I not?

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Speaker 1: But there's one key thing that I want to make

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Speaker 1: sure that we point out, and that is I've always

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Speaker 1: disclosed that it's Ai. Her name is Ai Ashley.

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Speaker 3: Correct, it's not as a deep fake.

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Speaker 2: No, you're trying to trick me that Tom Cruise is

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Speaker 2: selling me oreos right.

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Speaker 3: Not true.

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Speaker 2: It's not Tom Cruise's face. They've done that, They've manipulated it.

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Speaker 4: Correct.

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Speaker 1: Yeah, so, you know, and Ashley's a real person and

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Speaker 1: it's her real voice, and there are instances where we

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Speaker 1: use her as her, and then there's instances where we

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Speaker 1: use AA Ashley and we just tell the audience and

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Speaker 1: and you know, I think, I think what the audience

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Speaker 1: deserves in once is just you to just tell them.

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Speaker 1: You know, we've as in the in the terrestrial radio space.

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Speaker 1: I said this to someone the other day. We're okay

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Speaker 1: using voice actors for prank phone calls. We're okay sending

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Speaker 1: roses to people that aren't in real relationships. But I

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Speaker 1: crossed the line because I cloned one of our employees

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Speaker 1: and pay her for it.

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Speaker 2: Yeah, come on, man, because you were the first one

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Speaker 2: to do it.

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Speaker 4: First one through the wall always gets bloodied.

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Speaker 2: It's funny because I would and I have kind of

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Speaker 2: saw it because the pushback I would get from the industry,

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Speaker 2: and I wasn't doing it to piss people off, but

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Speaker 2: I would talk.

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Speaker 3: About the And it's funny you bring that up.

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Speaker 2: Prank phone calls that are not real, right because legally,

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Speaker 2: in most places you can't do it. And it's also

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Speaker 2: not even worth the risk of a lawsuit. Someone's been

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Speaker 2: sued multiple times SID for stupid things on my part.

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Speaker 3: And yeah, the rose is fake, all fake.

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Speaker 2: And I would go on the air and I would

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Speaker 2: say I would love to do these segments because I

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Speaker 2: think they're compelling, But as soon as it got out

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Speaker 2: that it was fake, and now it can spread so

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Speaker 2: quickly and easily, nobody's gonna trust any.

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Speaker 3: Other bit that I do.

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Speaker 4: Ever.

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Speaker 3: Great point, it's the same thing with the commercials.

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Speaker 2: If I came out and did whiskey, they'd be like, wait,

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Speaker 2: I know he doesn't drink whiskey. He doesn't drink, so

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Speaker 2: he's trying to say drinking. So then they wouldn't trust

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Speaker 2: any other commercial that I was doing. And there's a

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Speaker 2: lot of short term that I don't get to gain

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Speaker 2: when I bet on hopefully long term gain of my listeners,

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Speaker 2: whether it be radio or podcast or digital media.

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Speaker 3: That yeah, I am going.

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Speaker 2: To give up a few thousand, eight hundred here, but

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Speaker 2: I think if I lose them because I'm trying to

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Speaker 2: gain that short term, I'll never get them back. And

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Speaker 2: I'm starting to chop my legs out from underneath me.

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Speaker 2: But I would say the same thing with Ai Ashley

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Speaker 2: in a way, and the thing is people generally don't care,

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Speaker 2: but they only care if they find out that you're

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Speaker 2: lying to them about something they don't care about, because

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Speaker 2: then all of a sudden they care.

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Speaker 4: That's right.

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Speaker 2: And I did find that when you were saying this

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Speaker 2: is AI that people were just like, oh not not

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Speaker 2: industry listeners.

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Speaker 1: I want to man see you always hit on the

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Speaker 1: things that people overlook. No listeners were upset, right, No

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Speaker 1: clients were upset. The brand didn't lose followers, There was

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Speaker 1: no backclash. It was it was that that I came

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Speaker 1: in and I brought a technology into a business that

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Speaker 1: doesn't always lead with technology. And so you know, I

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Speaker 1: just say, well, if if we have no ratings decline,

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Speaker 1: which we don't, if we have no digital audience declined,

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Speaker 1: in fact, that audience is up. If our clients don't

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Speaker 1: feel they don't want to be a part of it,

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Speaker 1: what what's the problem.

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Speaker 3: So let me counterpoint that.

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Speaker 6: Sure, let's take a quick pause for a message from

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Speaker 6: our sponsor, and we're back on the Bobby cast.

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Speaker 2: Well, the problem is somebody human could be working that

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Speaker 2: spot and it's not so there's somebody that's doesn't have

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Speaker 2: a job, or it's creating a space to create other

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Speaker 2: places where somebody doesn't have a job.

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Speaker 3: What would you say to that great.

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Speaker 4: Question, Well, first, she still works there.

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Speaker 1: And I think that AI doesn't replace A players. I

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Speaker 1: think it replaces C players, D players, And shouldn't we

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Speaker 1: be doing that anyway. So if somebody's not the best

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Speaker 1: person for a position, then come in and be great.

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Speaker 1: The other thing too, is there's not a lot of

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Speaker 1: roles left in a terrestrial radio station. Like when you

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Speaker 1: walk around your affiliates, it doesn't feel like it probably

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Speaker 1: felt fifteen years ago.

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Speaker 3: Yeah, you're you're absolutely right. And if the roles are

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Speaker 3: that they have to do nine things.

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Speaker 4: They have to do nine things.

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Speaker 1: So if I can give somebody the chance to go

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Speaker 1: do eight other things, then then I should do that.

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Speaker 4: So I actually look.

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Speaker 1: At it as a way to insulate people's jobs, not

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Speaker 1: to eliminate them. And it's also going to create new jobs,

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Speaker 1: Like there's going to be prompt writing degrees. That's going

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Speaker 1: to be a thing.

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Speaker 2: That's crazy to think about it, right, that's going to

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Speaker 2: be a thing like the greatest prompt writer in the state.

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Speaker 3: Yeah, that's that's going to be a.

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Speaker 4: Thing, you know.

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Speaker 1: And and AI audio engineering is going to be a thing.

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Speaker 1: So there's going to be new businesses and new jobs

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Speaker 1: out of it. So I actually, you know, I don't

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Speaker 1: think it is the great replacer that everybody thinks it is.

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Speaker 4: And let's call it like it is.

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Speaker 1: The radio business has never had a problem firing people, absolutely.

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Speaker 4: Right, So this isn't going to be the thing.

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Speaker 2: And you know, I think you hit on something too

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Speaker 2: that I feel because I've I went through it in

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Speaker 2: a different way ten years ago. But d you, we'll say,

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Speaker 2: d C players, we're not saying kill them. We're saying

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Speaker 2: get better or prove that you can be a ber right,

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Speaker 2: because you can. You can, you absolutely can't. And maybe

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Speaker 2: it's not in the exact way that you think that

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Speaker 2: you're going. Listen, my career is pivoted hard two or

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Speaker 2: three times in ways that I really wasn't like.

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Speaker 3: I did not think I would even be in Nashville.

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Speaker 2: Sure, but you know, if you're a C player, and

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Speaker 2: I don't mean you're not good or talented, I mean

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Speaker 2: maybe you just haven't made the right strategic decisions yet

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Speaker 2: or taken the right risks. Maybe that pushes you to

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Speaker 2: actually have to commit to a slightly different strategy that's

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Speaker 2: going to get you ahead or leave you behind. And

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Speaker 2: I think you have to survive. Yeah, so, and I

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Speaker 2: agree with you. Sometimes I just want to ask you

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Speaker 2: to hear what your answer is. Voice tracking was a

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Speaker 2: thing that I was twenty one twenty two and I

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Speaker 2: was doing nights. They said, hey, you should voicetrack these

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Speaker 2: other stations, and the technology was still pretty new. Now

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Speaker 2: voice tracking would be to those listening it is I

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Speaker 2: would sit in Austin and I would just record night

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Speaker 2: shows all over the country because I was doing nights

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Speaker 2: in Austin, Texas, and I did the show and they say, hey,

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Speaker 2: would you do a night show in New Orleans. Yeah, sure,

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Speaker 2: take me fifteen minutes. I'd use a lot of the

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Speaker 2: audio that I was using in Austin from the night before,

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Speaker 2: I do it before my show that night.

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Speaker 3: And then I.

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Speaker 2: Started to be one of the guys that voice tracked

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Speaker 2: more stations than most other folks. But people were upset

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Speaker 2: me because I was taking jobs. Now, I didn't invent

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Speaker 2: voice tracking.

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Speaker 4: I didn't invent.

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Speaker 2: AI, absolutely not, but the voice tracking was going to

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Speaker 2: be used at some point, and if somebody is going

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Speaker 2: to get hired and need to be doing that, job.

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Speaker 2: At a level, it's me and other people will be

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Speaker 2: upset at me for taking the jobs. But I just

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Speaker 2: remember saying.

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Speaker 3: If they came to you, what do you take the job?

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Speaker 2: And what do you because I would try to find

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Speaker 2: new ways to get new affiliates and strategic ways, and

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Speaker 2: it was, well, look at all the jobs that you're killing.

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Speaker 2: Those jobs want to be there anyway. They're trying to

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Speaker 2: find a way to replace revenue they're missing by putting

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Speaker 2: the best product on for the cheapest, which is not

445
00:20:00,640 --> 00:20:03,240
Speaker 2: just radio, which is every kind of business.

446
00:20:03,800 --> 00:20:04,000
Speaker 3: You know.

447
00:20:04,040 --> 00:20:06,359
Speaker 2: Our folks get upset because they know radio, they think

448
00:20:06,400 --> 00:20:09,680
Speaker 2: they know radio, but every organization, every business is trying

449
00:20:09,720 --> 00:20:11,920
Speaker 2: to get the most for the least. That's how they

450
00:20:12,520 --> 00:20:17,879
Speaker 2: get their bottom line. And so that was and then

451
00:20:17,880 --> 00:20:18,840
Speaker 2: it was syndication for me.

452
00:20:19,840 --> 00:20:23,920
Speaker 3: When we launched. The first year and a half was hell.

453
00:20:24,880 --> 00:20:27,240
Speaker 2: Not because I came to Nashville, because I had all

454
00:20:27,240 --> 00:20:29,720
Speaker 2: my I brought my friends, you know, which was a

455
00:20:29,760 --> 00:20:33,080
Speaker 2: whole other thing. But they took off like twenty five

456
00:20:33,160 --> 00:20:35,640
Speaker 2: thirty shows, which they were going to take off anyway.

457
00:20:36,080 --> 00:20:37,959
Speaker 2: There just hadn't been a national show that they had

458
00:20:37,960 --> 00:20:39,960
Speaker 2: felt comfortable with. We went to all these cities, and

459
00:20:39,960 --> 00:20:43,160
Speaker 2: it was miserable because it was attack from all angles,

460
00:20:43,480 --> 00:20:45,320
Speaker 2: from Liller Rock where I was, from where they took

461
00:20:45,320 --> 00:20:48,639
Speaker 2: off the legendary morning guy that I listened to. But again,

462
00:20:48,720 --> 00:20:52,000
Speaker 2: they were going to do it eventually, they were looking

463
00:20:52,040 --> 00:20:54,639
Speaker 2: for a way to do it, and I was the

464
00:20:54,680 --> 00:20:56,560
Speaker 2: bad guy because I was the one that figured out

465
00:20:56,560 --> 00:20:59,440
Speaker 2: a way to do it. But now it's so normal

466
00:21:00,320 --> 00:21:04,760
Speaker 2: now a syndicated we'll say syndicated radio show and an influencer.

467
00:21:04,800 --> 00:21:07,960
Speaker 2: They don't live in your town, the podcast that you

468
00:21:08,040 --> 00:21:10,480
Speaker 2: listen to, the content they don't. Now, I think a

469
00:21:10,520 --> 00:21:12,680
Speaker 2: local part of radio is awesome it just the same

470
00:21:12,720 --> 00:21:17,320
Speaker 2: way as we have need local news. But to be

471
00:21:17,320 --> 00:21:20,440
Speaker 2: beat up for a show that isn't local, that doesn't

472
00:21:20,440 --> 00:21:22,000
Speaker 2: feel like it's as much of a thing either now

473
00:21:22,320 --> 00:21:24,000
Speaker 2: because now it's just about what can you deliver, what

474
00:21:24,040 --> 00:21:26,120
Speaker 2: content can you deliver, and how can you be compelling

475
00:21:26,200 --> 00:21:28,199
Speaker 2: doing it? So I would just feel for you, but

476
00:21:28,240 --> 00:21:29,639
Speaker 2: in a way of like, I was also proud that

477
00:21:29,640 --> 00:21:32,120
Speaker 2: you were doing it because also it was it felt

478
00:21:32,160 --> 00:21:33,320
Speaker 2: good to me because you were suffering from it like

479
00:21:33,359 --> 00:21:34,200
Speaker 2: I'd suffered many times.

480
00:21:34,200 --> 00:21:35,880
Speaker 3: I was like trauma bonding.

481
00:21:36,600 --> 00:21:40,640
Speaker 2: Yes, So I thought the AI thing was brilliant and

482
00:21:40,680 --> 00:21:42,280
Speaker 2: you were out in front with it and you were

483
00:21:42,320 --> 00:21:45,440
Speaker 2: just taking shots, but you knew eventually, not only would

484
00:21:45,440 --> 00:21:47,159
Speaker 2: the shots die down, that you would be the guy

485
00:21:47,240 --> 00:21:50,679
Speaker 2: that did it first. And there's there's real like you

486
00:21:50,760 --> 00:21:51,640
Speaker 2: own that territory.

487
00:21:52,000 --> 00:21:53,360
Speaker 4: Yeah, it's it's strange.

488
00:21:53,560 --> 00:21:56,000
Speaker 3: It's your bosses. They care what they think about it.

489
00:21:56,000 --> 00:21:57,359
Speaker 4: They're great. Yeah, they were great.

490
00:21:58,200 --> 00:22:00,600
Speaker 1: You know, they're they preached to me, they're like, be bold,

491
00:22:00,680 --> 00:22:04,880
Speaker 1: take risks, do things. And I reminded everybody, I'm doing

492
00:22:04,880 --> 00:22:08,320
Speaker 1: this with someone who works here, you know. And and

493
00:22:08,440 --> 00:22:13,239
Speaker 1: I think that it was earned media like that, you know,

494
00:22:13,440 --> 00:22:16,600
Speaker 1: and and it was you know your you're we went early.

495
00:22:16,920 --> 00:22:17,640
Speaker 4: We got it right.

496
00:22:17,800 --> 00:22:21,359
Speaker 1: I told my team, I said, look, you're gonna have

497
00:22:21,440 --> 00:22:24,960
Speaker 1: days where you feel a certain way, but this will age.

498
00:22:24,960 --> 00:22:28,880
Speaker 3: Well did it ever go wrong? Like she was like, hey,

499
00:22:28,680 --> 00:22:31,480
Speaker 3: say Ashley buttle, but hole, but hold here's a song

500
00:22:31,960 --> 00:22:32,520
Speaker 3: anything like that.

501
00:22:32,880 --> 00:22:33,440
Speaker 4: Yeah that happens.

502
00:22:33,520 --> 00:22:38,640
Speaker 1: Yeah yeah, So like like she'll she'll say, she'll stretch

503
00:22:38,680 --> 00:22:42,280
Speaker 1: out words and it and it'll stutter. And that's why

504
00:22:42,320 --> 00:22:44,439
Speaker 1: everything sits in the queue and you have to preview

505
00:22:44,520 --> 00:22:47,000
Speaker 1: it and you know, no different than what we're doing anyway,

506
00:22:47,440 --> 00:22:49,639
Speaker 1: like like it's still being touched, it's still being looked at.

507
00:22:49,640 --> 00:22:51,640
Speaker 4: But yeah, there's there's times where.

508
00:22:53,600 --> 00:22:56,440
Speaker 1: There's certain words and and and and anyone who's ever

509
00:22:56,440 --> 00:22:58,800
Speaker 1: played with chat GBT will see this too. There are

510
00:22:58,840 --> 00:23:03,719
Speaker 1: certain words that it loves to say, so like like delve,

511
00:23:04,119 --> 00:23:05,320
Speaker 1: We're gonna delve into this.

512
00:23:05,400 --> 00:23:07,119
Speaker 3: It has crutch words, like I have crutch.

513
00:23:06,840 --> 00:23:09,960
Speaker 4: Words, buddy, it has crutch words. AI has crutch words.

514
00:23:11,080 --> 00:23:12,840
Speaker 1: So yeah, it does that, and you got to go, hey,

515
00:23:12,880 --> 00:23:16,160
Speaker 1: you say you said deep dives seventy four times this week?

516
00:23:16,760 --> 00:23:18,520
Speaker 3: Dial that back. Can you do accents?

517
00:23:18,640 --> 00:23:21,639
Speaker 1: You can do accents, and you can change languages, so

518
00:23:21,800 --> 00:23:24,480
Speaker 1: like we we could. We could take this podcast right

519
00:23:24,520 --> 00:23:28,280
Speaker 1: now and I could make you entirely speaking Russian while I'm.

520
00:23:29,600 --> 00:23:30,679
Speaker 4: It would work, So.

521
00:23:30,600 --> 00:23:33,400
Speaker 2: We should blow this thing up in Russia, except it'd

522
00:23:33,400 --> 00:23:35,320
Speaker 2: be beeped and censored for like eight seconds of it.

523
00:23:35,400 --> 00:23:40,760
Speaker 2: Only you will sometimes talk to on your social media,

524
00:23:41,119 --> 00:23:43,360
Speaker 2: let's just say country radio for example, and I saw

525
00:23:43,400 --> 00:23:46,840
Speaker 2: you talking about Beyonce uh and your thoughts and now

526
00:23:46,880 --> 00:23:49,359
Speaker 2: it's kind of pure pressure people into Okay, we'll give

527
00:23:49,400 --> 00:23:49,720
Speaker 2: it a shot.

528
00:23:49,760 --> 00:23:52,000
Speaker 3: But it wasn't like that at first. God dang it

529
00:23:52,080 --> 00:23:52,440
Speaker 3: was tough.

530
00:23:53,000 --> 00:23:56,680
Speaker 2: Uh your thoughts whenever the super Bowl happened and Beyonce's

531
00:23:56,680 --> 00:23:57,359
Speaker 2: got a country record?

532
00:23:57,440 --> 00:24:00,080
Speaker 3: What did you say that night? The next morning in your.

533
00:24:01,200 --> 00:24:04,040
Speaker 1: Oh gosh, I think it was my LinkedIn where I

534
00:24:04,080 --> 00:24:07,560
Speaker 1: wrote just some feelings about it and then put it

535
00:24:07,600 --> 00:24:09,800
Speaker 1: on social but and then turned it into a podcast.

536
00:24:09,800 --> 00:24:11,880
Speaker 1: Actually I just took the script from LinkedIn and turned

537
00:24:11,880 --> 00:24:14,600
Speaker 1: it into the podcast. But basically what I said was,

538
00:24:15,440 --> 00:24:19,679
Speaker 1: we have one of the biggest artists in the world

539
00:24:20,280 --> 00:24:24,840
Speaker 1: making an announcement on the biggest televised event of all time.

540
00:24:25,960 --> 00:24:27,360
Speaker 4: She's creating an art.

541
00:24:28,240 --> 00:24:30,240
Speaker 1: Let's not let anything else get in the way of

542
00:24:30,280 --> 00:24:33,200
Speaker 1: someone exposing their art, you know, And let's not sit

543
00:24:33,240 --> 00:24:37,560
Speaker 1: there and categorize things and say this isn't country. Why

544
00:24:37,640 --> 00:24:41,160
Speaker 1: isn't it country because she's married to Jay Z, because

545
00:24:41,320 --> 00:24:43,320
Speaker 1: she just did the renaissance to her and it wasn't

546
00:24:43,320 --> 00:24:47,000
Speaker 1: country songs, it is a country song. And so it

547
00:24:47,080 --> 00:24:51,440
Speaker 1: was just a conversation about in historically, how I sort

548
00:24:51,440 --> 00:24:54,600
Speaker 1: of feel like country radios whift they missed out, they

549
00:24:54,600 --> 00:24:57,920
Speaker 1: missed some missed the obvious sometimes, and I just wanted

550
00:24:57,960 --> 00:24:58,600
Speaker 1: them to do better.

551
00:24:58,720 --> 00:25:00,880
Speaker 3: Why do you think that is hum?

552
00:25:02,680 --> 00:25:04,120
Speaker 4: I think that some of it is.

553
00:25:04,840 --> 00:25:08,000
Speaker 1: We're only as good as the people who teach us, right,

554
00:25:09,119 --> 00:25:11,520
Speaker 1: And that's that's for parents, if you can get your

555
00:25:11,600 --> 00:25:13,399
Speaker 1: kid into the best school you can, or or if

556
00:25:13,440 --> 00:25:16,040
Speaker 1: you don't have mentors, or if you don't take the

557
00:25:16,080 --> 00:25:18,640
Speaker 1: time to sit down and grow someone. So if you're

558
00:25:18,680 --> 00:25:20,919
Speaker 1: taught this is what a country station's supposed to be,

559
00:25:21,640 --> 00:25:24,240
Speaker 1: then that's what you do. And then you teach somebody,

560
00:25:24,240 --> 00:25:25,840
Speaker 1: and you teach somebody, you teach somebody, and then every

561
00:25:25,840 --> 00:25:28,280
Speaker 1: once in a while there's a guy like you that

562
00:25:28,400 --> 00:25:30,439
Speaker 1: comes in and shakes the snow globe like you're a

563
00:25:30,480 --> 00:25:33,600
Speaker 1: snow globe shaker. You still love the snow, you still

564
00:25:33,600 --> 00:25:36,320
Speaker 1: think it's a beautiful village inside, but you shake it

565
00:25:36,400 --> 00:25:38,600
Speaker 1: up you and you make it think differently. So I

566
00:25:38,640 --> 00:25:41,600
Speaker 1: think that you know, the fact that she's not traditionally

567
00:25:41,640 --> 00:25:43,880
Speaker 1: a country artist makes people uncomfortable.

568
00:25:45,320 --> 00:25:47,160
Speaker 4: But here's here's something I said to somebody.

569
00:25:47,160 --> 00:25:49,440
Speaker 1: I said, you know, because we're in town for this convention,

570
00:25:49,600 --> 00:25:55,360
Speaker 1: I said, now it's okay to play Beyonce on country radio.

571
00:25:55,359 --> 00:25:57,560
Speaker 1: I mean, it's breaking all these records and it's very special.

572
00:25:57,840 --> 00:25:58,919
Speaker 1: By the way, let's start with this.

573
00:25:59,080 --> 00:26:01,520
Speaker 3: The song is really good it's got to start with that.

574
00:26:01,600 --> 00:26:03,160
Speaker 4: It's got to start with that. Yeah, for sure.

575
00:26:03,240 --> 00:26:05,560
Speaker 1: Right, So the song is really good, and I said,

576
00:26:05,600 --> 00:26:09,960
Speaker 1: for anybody that's reticent to playing it, I would just

577
00:26:10,000 --> 00:26:14,240
Speaker 1: say this, if Beyonce walked into that ballroom, every one

578
00:26:14,280 --> 00:26:17,600
Speaker 1: of those people would line up to get a picture everyone.

579
00:26:17,800 --> 00:26:20,320
Speaker 1: So don't be the hypocrite. Don't be the person that'll

580
00:26:20,320 --> 00:26:22,600
Speaker 1: do it for the Instagram picture, but not do it

581
00:26:22,600 --> 00:26:25,520
Speaker 1: for the bigger picture. Played the song the thing.

582
00:26:25,359 --> 00:26:31,159
Speaker 2: That I struggle with the most, daily, weekly, monthly, in

583
00:26:31,680 --> 00:26:33,320
Speaker 2: this format, which I love and grew up on. But

584
00:26:33,359 --> 00:26:36,520
Speaker 2: I was also the napster kid first, so as much

585
00:26:36,560 --> 00:26:40,119
Speaker 2: as country music was the Arkansas music, and my grandmother

586
00:26:40,200 --> 00:26:42,040
Speaker 2: raised me on even traditional which I don't even know

587
00:26:42,080 --> 00:26:45,359
Speaker 2: what current like a temporary country wasn'tntil later, I was

588
00:26:45,359 --> 00:26:48,399
Speaker 2: still a napster kid, so I had every influence. So

589
00:26:48,440 --> 00:26:52,520
Speaker 2: it's almost that first generation, even in like I'm doing

590
00:26:52,560 --> 00:26:54,600
Speaker 2: a project coming up the next couple months with Malcolm Gladwell,

591
00:26:54,600 --> 00:26:57,960
Speaker 2: wh wrote Outliars and I'd blink Yeah, so big fan

592
00:26:58,040 --> 00:27:02,320
Speaker 2: of him, and in outlierscifically, you know, when Bill Gates

593
00:27:02,400 --> 00:27:05,240
Speaker 2: lived in a town where there was a computer, he

594
00:27:05,240 --> 00:27:06,400
Speaker 2: wouldn't have been Bill Gates if there.

595
00:27:06,320 --> 00:27:07,960
Speaker 3: Wasn't that computer wasn't in that town.

596
00:27:08,240 --> 00:27:11,359
Speaker 2: Like luckily, that environment worked out with the person that

597
00:27:11,480 --> 00:27:13,879
Speaker 2: was accepting of it and pushed and the next thing

598
00:27:13,920 --> 00:27:15,880
Speaker 2: you know, we have somebody who's changing media. I think

599
00:27:15,880 --> 00:27:20,000
Speaker 2: I'm very fortunate to have been birthed in a time

600
00:27:20,040 --> 00:27:22,199
Speaker 2: that allowed me to be on the front side of

601
00:27:22,200 --> 00:27:28,560
Speaker 2: digital media. But where I was really curious, I was

602
00:27:28,640 --> 00:27:33,800
Speaker 2: consumed by we don't have to live in this artistic

603
00:27:33,880 --> 00:27:37,720
Speaker 2: box that we've been delivered in. But I'm very fortunate

604
00:27:37,760 --> 00:27:39,119
Speaker 2: the same way Bill Gates was fortunate he had a

605
00:27:39,119 --> 00:27:40,920
Speaker 2: computer in his town, like the only one for Miles

606
00:27:40,960 --> 00:27:43,119
Speaker 2: and Miles and Miles. I got to be at the

607
00:27:43,160 --> 00:27:46,040
Speaker 2: age where I had digital media first, and because of that,

608
00:27:46,160 --> 00:27:53,399
Speaker 2: I have all of these different influences and from my

609
00:27:53,440 --> 00:27:58,600
Speaker 2: most influential years, and so the one consistent thing has

610
00:27:58,680 --> 00:28:02,320
Speaker 2: been other people my age or younger, regardless of where

611
00:28:02,320 --> 00:28:05,040
Speaker 2: they grew up country hip hop hop, They've all been

612
00:28:05,040 --> 00:28:09,760
Speaker 2: influenced by everything too. So the standard has been in

613
00:28:09,800 --> 00:28:12,320
Speaker 2: this format, which again I know in love and I've

614
00:28:12,359 --> 00:28:17,920
Speaker 2: dedicated my last fifteen years to it that anybody who

615
00:28:17,960 --> 00:28:21,359
Speaker 2: comes over here must be a carpetbagger because why weren't

616
00:28:21,359 --> 00:28:28,560
Speaker 2: they here originally? If that's the case, I'm a carpetbagger

617
00:28:28,600 --> 00:28:30,639
Speaker 2: in a way because even though I grew up on

618
00:28:30,680 --> 00:28:33,399
Speaker 2: country music. In my first radio where I begged to

619
00:28:33,400 --> 00:28:35,320
Speaker 2: get a job at US ninety seven COT, they wouldn't

620
00:28:35,400 --> 00:28:38,960
Speaker 2: hire me, and I did pop. But on my pop

621
00:28:38,960 --> 00:28:41,560
Speaker 2: stations I would put country artists on, but to them

622
00:28:41,840 --> 00:28:45,560
Speaker 2: because I wasn't completely I'm a carpet bagger. However, the

623
00:28:45,560 --> 00:28:49,680
Speaker 2: thing I said with Beyonce was one, if we're going

624
00:28:49,760 --> 00:28:53,320
Speaker 2: to say to be country, you've had to always be country,

625
00:28:53,440 --> 00:28:56,200
Speaker 2: then there's a lot of people that if you're not

626
00:28:56,240 --> 00:28:58,800
Speaker 2: a black artist coming over on a slave ship with

627
00:28:58,880 --> 00:29:01,240
Speaker 2: a makeshift banjo, or if you're not a European with

628
00:29:01,280 --> 00:29:03,800
Speaker 2: a basic fiddle, and the combination of those is what

629
00:29:03,840 --> 00:29:06,240
Speaker 2: influenced the South and the South, then you're not country.

630
00:29:07,040 --> 00:29:09,800
Speaker 2: So all you white dudes who have your goatee and

631
00:29:09,840 --> 00:29:13,960
Speaker 2: your sunglasses are yelling at me that ain't country. Well,

632
00:29:14,000 --> 00:29:16,040
Speaker 2: if you want to keep going back, I'm going to

633
00:29:16,040 --> 00:29:19,040
Speaker 2: go back to the actual creation of country music, you

634
00:29:19,080 --> 00:29:23,920
Speaker 2: ain't country. Secondly, I think also there is a problem,

635
00:29:25,000 --> 00:29:27,160
Speaker 2: and I can understand this problem. And I understand why

636
00:29:27,160 --> 00:29:29,080
Speaker 2: people feel this way because I feel it too. If

637
00:29:29,120 --> 00:29:34,200
Speaker 2: somebody is not succeeding in a genre and they go,

638
00:29:34,280 --> 00:29:35,960
Speaker 2: I don't I'm just gonna go and do country because

639
00:29:35,960 --> 00:29:38,320
Speaker 2: it's not working for me. There I can understand being

640
00:29:38,360 --> 00:29:43,320
Speaker 2: insulted by that, because, oh, where you're is it the

641
00:29:43,360 --> 00:29:46,160
Speaker 2: easier format where you're second place? Where you're you think

642
00:29:46,160 --> 00:29:47,480
Speaker 2: you can because you can't make it where you did

643
00:29:47,560 --> 00:29:48,800
Speaker 2: make it. Now, you're just gonna come over and think

644
00:29:48,840 --> 00:29:50,840
Speaker 2: you can just succeed over here where we are. To me,

645
00:29:50,960 --> 00:29:53,680
Speaker 2: that's not so much about art, but it's like, oh,

646
00:29:53,720 --> 00:29:55,520
Speaker 2: you think you can't be the governor of Minnesota, You're

647
00:29:55,520 --> 00:29:56,760
Speaker 2: gonna move to Arkansas and run try to be the

648
00:29:56,760 --> 00:30:00,520
Speaker 2: governor because you think we're idiots. So my point with

649
00:30:00,560 --> 00:30:02,680
Speaker 2: Beyonce was she doesn't have to do that. She's doing

650
00:30:02,720 --> 00:30:04,960
Speaker 2: it on her own. She's never been bigger yet she

651
00:30:05,040 --> 00:30:10,720
Speaker 2: still wants to do country infused music and some of

652
00:30:11,400 --> 00:30:13,560
Speaker 2: the music that is considered a country now. And I

653
00:30:13,560 --> 00:30:15,880
Speaker 2: could go back, and I've been in a couple documentaries

654
00:30:16,760 --> 00:30:20,440
Speaker 2: where I talk about music. Even if you go back

655
00:30:20,480 --> 00:30:24,760
Speaker 2: to like Bob Wills, who is traditional, like extremely he

656
00:30:24,880 --> 00:30:27,560
Speaker 2: was the first guy that ever amplified as steel guitar,

657
00:30:27,640 --> 00:30:32,080
Speaker 2: an electric steel guitar, that's not country. Well now it's

658
00:30:32,560 --> 00:30:34,840
Speaker 2: the first time they made an electric guitar. You can

659
00:30:34,880 --> 00:30:37,360
Speaker 2: go to the greats who have all been told you're

660
00:30:37,400 --> 00:30:40,680
Speaker 2: not country. Generally, the people that aren't country and make

661
00:30:40,720 --> 00:30:43,440
Speaker 2: it are the ones that reset country. So people that yell, hey,

662
00:30:43,440 --> 00:30:46,000
Speaker 2: your country music, this is I like traditional country. At

663
00:30:46,040 --> 00:30:50,440
Speaker 2: one point that traditional wasn't Beyonce today. And I've been

664
00:30:50,520 --> 00:30:52,479
Speaker 2: lucky enough to sit with these artists who have been

665
00:30:52,520 --> 00:30:57,040
Speaker 2: told that, and actually just Garth for example, everybody Garth's

666
00:30:57,040 --> 00:31:00,200
Speaker 2: the greatest car. Garth wasn't country according to a eighty

667
00:31:00,240 --> 00:31:02,160
Speaker 2: percent of country music for a while because how he

668
00:31:02,200 --> 00:31:08,240
Speaker 2: was doing his concerts. So I've often said, the people

669
00:31:08,280 --> 00:31:11,560
Speaker 2: that say that something's not country, they almost have to exist.

670
00:31:12,360 --> 00:31:14,360
Speaker 2: But if everything stayed the same, country music would die.

671
00:31:14,440 --> 00:31:17,200
Speaker 2: If everything stayed traditional country music would die. Any art

672
00:31:17,400 --> 00:31:19,160
Speaker 2: I just happen to be in this one and that

673
00:31:19,240 --> 00:31:23,520
Speaker 2: that ain't country. It's annoying as crap. But if it

674
00:31:23,560 --> 00:31:25,960
Speaker 2: didn't happen, I don't think the format would be able

675
00:31:25,960 --> 00:31:26,520
Speaker 2: to progress.

676
00:31:26,840 --> 00:31:29,480
Speaker 3: Like so I was upset with the Beyonce.

677
00:31:29,520 --> 00:31:30,640
Speaker 2: I think and I got a lot of offers to go

678
00:31:30,640 --> 00:31:33,440
Speaker 2: and do all these TV shows, but I've found that

679
00:31:33,520 --> 00:31:35,200
Speaker 2: going on with somebody else controls the narrative and you're

680
00:31:35,200 --> 00:31:37,440
Speaker 2: talking about race, that's tricky because they will they'll cut

681
00:31:37,480 --> 00:31:39,880
Speaker 2: your promo, and as a white dude, I'm just like,

682
00:31:39,920 --> 00:31:42,680
Speaker 2: I'm gonna talk talk about it on mine, right. But

683
00:31:42,720 --> 00:31:46,040
Speaker 2: I'm super happy that now people are being way more

684
00:31:46,400 --> 00:31:52,040
Speaker 2: understanding of black artist, female artists, bands, anything that's not

685
00:31:52,120 --> 00:31:54,760
Speaker 2: considered traditional country for now, because it's going to be

686
00:31:54,800 --> 00:31:57,800
Speaker 2: traditional country in ten years and history is going to

687
00:31:57,800 --> 00:31:59,440
Speaker 2: be on the side of the same side it's always

688
00:31:59,480 --> 00:32:00,440
Speaker 2: been on Russian.

689
00:32:00,840 --> 00:32:03,760
Speaker 1: Well, you know, you talked about being the napster kid,

690
00:32:03,800 --> 00:32:07,400
Speaker 1: and you talked about being the Bill Gates situation where

691
00:32:07,400 --> 00:32:09,480
Speaker 1: if he didn't live in that town, there wouldn't be sure.

692
00:32:10,520 --> 00:32:14,560
Speaker 1: I actually think that you and I because we're roughly

693
00:32:14,560 --> 00:32:17,600
Speaker 1: the same age. You and I are going to be

694
00:32:19,560 --> 00:32:24,480
Speaker 1: bringing children into the world. People that are younger now,

695
00:32:24,800 --> 00:32:25,880
Speaker 1: they're gonna laugh at us.

696
00:32:25,960 --> 00:32:26,240
Speaker 3: Dude.

697
00:32:27,120 --> 00:32:29,200
Speaker 1: They're going to laugh at us and go, you told

698
00:32:29,240 --> 00:32:33,760
Speaker 1: somebody what a genre was, right, that's offensive. You told

699
00:32:33,800 --> 00:32:35,640
Speaker 1: someone how they had to feel about something.

700
00:32:35,680 --> 00:32:35,960
Speaker 4: That's it.

701
00:32:36,480 --> 00:32:38,479
Speaker 1: They're going to look back, and you and I are

702
00:32:38,480 --> 00:32:42,760
Speaker 1: supposedly the outliers, right, the disruptors, the rule breakers, even us,

703
00:32:43,440 --> 00:32:45,320
Speaker 1: compared to where the world will be, which is a

704
00:32:45,360 --> 00:32:48,440
Speaker 1: beautiful thing. By the way, they'll laugh, it's.

705
00:32:48,320 --> 00:32:50,640
Speaker 2: Very socratic, I'll say, because we're so smart. We know

706
00:32:50,640 --> 00:32:53,960
Speaker 2: we're not that smart, right, Like I don't. I have

707
00:32:54,000 --> 00:32:56,239
Speaker 2: no confidence that I know anything about art. I have

708
00:32:56,280 --> 00:33:00,000
Speaker 2: confidence that eventually my sensibilities will get me to us

709
00:33:00,200 --> 00:33:02,080
Speaker 2: that I realized I don't know, so I'm gonna trust

710
00:33:02,160 --> 00:33:05,760
Speaker 2: what I can find out. I like that about me.

711
00:33:05,800 --> 00:33:07,760
Speaker 2: I'm not afraid to mess up. I don't like to

712
00:33:07,760 --> 00:33:09,720
Speaker 2: be ensued. I don't like costing my company money.

713
00:33:09,800 --> 00:33:10,640
Speaker 3: That sucks.

714
00:33:11,120 --> 00:33:13,560
Speaker 2: But I mess up all the time, right, And there

715
00:33:13,600 --> 00:33:15,640
Speaker 2: is no absolute science to art, And I feel like

716
00:33:15,680 --> 00:33:20,640
Speaker 2: what we're doing is a bit of allowing things to

717
00:33:20,680 --> 00:33:23,320
Speaker 2: be artistic and giving a space.

718
00:33:24,360 --> 00:33:25,440
Speaker 3: Why are you still doing this?

719
00:33:27,880 --> 00:33:32,560
Speaker 4: Because I believe that there's still a lot more to do.

720
00:33:33,440 --> 00:33:38,520
Speaker 1: Like I believe that I was put here to push people,

721
00:33:38,600 --> 00:33:40,800
Speaker 1: grow people, challenge people, help people.

722
00:33:42,600 --> 00:33:49,200
Speaker 4: I believe that there's got to be somebody. I'll give

723
00:33:49,200 --> 00:33:49,840
Speaker 4: you an example.

724
00:33:50,240 --> 00:33:53,720
Speaker 1: If I would have said to you ten twelve years ago,

725
00:33:54,160 --> 00:33:56,960
Speaker 1: here's what's going to happen. We're all gonna start buying

726
00:33:57,040 --> 00:33:59,760
Speaker 1: vinyl again, and we're going to put turntables in our

727
00:33:59,760 --> 00:34:02,880
Speaker 1: house and it's going to be cool. We would have

728
00:34:02,880 --> 00:34:04,800
Speaker 1: said to each other, we'd have done the whole podcast

729
00:34:04,800 --> 00:34:07,320
Speaker 1: on why that's never gonna happen. Sure, right, And so

730
00:34:07,440 --> 00:34:10,320
Speaker 1: I think that radio can have that vinyl renaissance moment.

731
00:34:10,960 --> 00:34:14,160
Speaker 1: We just have to do it by doing things that

732
00:34:14,239 --> 00:34:17,800
Speaker 1: aren't traditional. Because if we're going to push it forward

733
00:34:17,840 --> 00:34:19,840
Speaker 1: and we're going to evolve it, we're going to transform it.

734
00:34:20,920 --> 00:34:24,520
Speaker 1: We can have the nostalgia, i e. The vinyl, but

735
00:34:24,560 --> 00:34:26,960
Speaker 1: we have to do more. We have to stop, you know,

736
00:34:27,200 --> 00:34:30,480
Speaker 1: telling people that things are are not ai, admitting that

737
00:34:30,880 --> 00:34:32,000
Speaker 1: that phone calls.

738
00:34:31,800 --> 00:34:33,799
Speaker 4: Might not be exactly who you think they are on the.

739
00:34:33,719 --> 00:34:36,719
Speaker 2: Phone except ours are everybody everyone on the But I

740
00:34:36,800 --> 00:34:38,160
Speaker 2: swear to god, we used to get it. We didn't

741
00:34:38,160 --> 00:34:39,799
Speaker 2: have the budget. We'd probably bought some back in the day,

742
00:34:39,800 --> 00:34:40,920
Speaker 2: if we reread, if we just had to get good.

743
00:34:41,680 --> 00:34:43,400
Speaker 2: None of ours are fake for the record, because we

744
00:34:43,400 --> 00:34:44,800
Speaker 2: didn't have the budget. And now it's like I'll just

745
00:34:44,840 --> 00:34:47,160
Speaker 2: get caught. But yes, you're right, yeah, yep, And I

746
00:34:47,160 --> 00:34:48,719
Speaker 2: think that was the coolest thing about AI with you

747
00:34:48,840 --> 00:34:50,879
Speaker 2: was you were very transparent about it. But that's also

748
00:34:50,920 --> 00:34:53,200
Speaker 2: what brought that's what brought the thunder to you as well. Yes,

749
00:34:53,800 --> 00:34:56,200
Speaker 2: is your transparency? Yeah? Do you have an out?

750
00:34:56,200 --> 00:34:57,640
Speaker 3: Do you have an episode out? You need to leave by?

751
00:34:57,800 --> 00:34:57,880
Speaker 5: No?

752
00:34:58,080 --> 00:34:59,800
Speaker 2: Okay, cool? Because we've actually gone long. We'd have a

753
00:34:59,800 --> 00:35:02,279
Speaker 2: couple more things that I'd like to ask of you.

754
00:35:03,239 --> 00:35:15,680
Speaker 5: The Bobby Cast will be right back. This is the

755
00:35:15,719 --> 00:35:16,440
Speaker 5: Bobby Cast.

756
00:35:16,760 --> 00:35:19,359
Speaker 3: Give me a like a brief brief recap of your

757
00:35:19,360 --> 00:35:20,600
Speaker 3: media history, like where did you start?

758
00:35:20,960 --> 00:35:22,960
Speaker 2: Where have you moved to? Has your life been a

759
00:35:22,960 --> 00:35:25,680
Speaker 2: bit nomadic radio wise? Just walk me through that.

760
00:35:26,000 --> 00:35:27,720
Speaker 4: Yeah, so I grew up in Michigan.

761
00:35:27,760 --> 00:35:31,239
Speaker 1: Grew up in a little city called Buchanan, Michigan, which

762
00:35:31,280 --> 00:35:33,680
Speaker 1: you would have never heard of, except the very microphone

763
00:35:33,680 --> 00:35:36,240
Speaker 1: that you're talking into is made in Buchanan, Michigan.

764
00:35:37,200 --> 00:35:38,640
Speaker 3: Is it a big factory? I mean is that? Yeah?

765
00:35:38,640 --> 00:35:39,840
Speaker 4: It was an electro voice factory.

766
00:35:39,840 --> 00:35:41,000
Speaker 3: They have a lot of jobs. Is that a big

767
00:35:41,000 --> 00:35:41,399
Speaker 3: part of the.

768
00:35:41,520 --> 00:35:43,439
Speaker 1: It's not there anymore. So it was just there when

769
00:35:43,480 --> 00:35:46,000
Speaker 1: when when I was a kid. But but on the

770
00:35:46,040 --> 00:35:48,160
Speaker 1: microphones they still say it, which is kind of kind

771
00:35:48,200 --> 00:35:50,319
Speaker 1: of crazy. That we're speaking into it as we sit here.

772
00:35:51,040 --> 00:35:53,440
Speaker 1: And so I went on a cub scout tour to

773
00:35:53,560 --> 00:35:55,920
Speaker 1: that microphone factory, and it led me to wanting to

774
00:35:56,000 --> 00:35:58,000
Speaker 1: learn more about Is that right? That's how it happened.

775
00:35:58,040 --> 00:35:59,400
Speaker 1: You a cub scout too.

776
00:35:59,440 --> 00:36:00,799
Speaker 3: I thought it was just like, Hey, my town's known

777
00:36:00,840 --> 00:36:03,560
Speaker 3: for this. No, you went to it, Yeah, saw the microphones.

778
00:36:03,560 --> 00:36:05,480
Speaker 3: I had an interest. Yeah, what was your interest?

779
00:36:06,440 --> 00:36:07,080
Speaker 4: Storytelling?

780
00:36:07,680 --> 00:36:12,879
Speaker 1: You know, I I just I loved storytelling. I grew

781
00:36:12,960 --> 00:36:15,440
Speaker 1: up on Chicago radio, even though I was I grew

782
00:36:15,520 --> 00:36:17,440
Speaker 1: up in Michigan. I was near the lake, so all

783
00:36:17,440 --> 00:36:19,880
Speaker 1: the signals would bounce off the water, and so I

784
00:36:19,960 --> 00:36:23,680
Speaker 1: was exposed to Chicago radio in the eighties, which was

785
00:36:23,800 --> 00:36:25,240
Speaker 1: just incredible and huge.

786
00:36:26,600 --> 00:36:29,240
Speaker 4: And I remember like.

787
00:36:28,800 --> 00:36:31,520
Speaker 1: Like, now, you know, parents say, well, your phone has

788
00:36:31,560 --> 00:36:33,160
Speaker 1: to be off by nine o'clock. You know, I'm gonna

789
00:36:33,160 --> 00:36:34,839
Speaker 1: put a time around your phone so it turns off.

790
00:36:35,239 --> 00:36:36,840
Speaker 1: To me, that was my parents walking in when you

791
00:36:36,840 --> 00:36:38,560
Speaker 1: need to turn the radio off ten o'clock you have

792
00:36:38,560 --> 00:36:42,920
Speaker 1: school tomorrow. So I've always been drawn to it, and

793
00:36:43,000 --> 00:36:45,399
Speaker 1: so I just started doing the same thing you did,

794
00:36:46,239 --> 00:36:48,839
Speaker 1: you know, city to city, format to format, day part

795
00:36:48,880 --> 00:36:51,120
Speaker 1: to day part. So I think, I went, let's see

796
00:36:51,160 --> 00:36:52,240
Speaker 1: if I can do this my memory.

797
00:36:53,880 --> 00:36:56,440
Speaker 4: But Michigan, did.

798
00:36:56,320 --> 00:36:57,120
Speaker 3: You ever work at home?

799
00:36:57,480 --> 00:36:59,000
Speaker 4: I did? I did. I worked at home. So I

800
00:36:59,480 --> 00:37:00,600
Speaker 4: worked at the radio station.

801
00:37:00,719 --> 00:37:04,719
Speaker 1: By my childhood home was probably seventeen eighteen. I was

802
00:37:04,760 --> 00:37:08,040
Speaker 1: making three dollars and fifteen cents an hour. So I

803
00:37:08,040 --> 00:37:10,759
Speaker 1: had to work at AutoZone during the daytime. Shout out

804
00:37:10,760 --> 00:37:13,840
Speaker 1: to AutoZone, get in the zone. And that was paying

805
00:37:13,880 --> 00:37:16,840
Speaker 1: like seven dollars, right, funny and so and I remember

806
00:37:16,840 --> 00:37:18,680
Speaker 1: my friends like, dude, you make more than twice as

807
00:37:18,760 --> 00:37:21,319
Speaker 1: much at AutoZone. So I would go to do that,

808
00:37:22,040 --> 00:37:23,719
Speaker 1: and then I'd go to the radio station and then

809
00:37:23,719 --> 00:37:25,399
Speaker 1: I go sleep for four or five hours, and I'm

810
00:37:25,440 --> 00:37:27,200
Speaker 1: just do it over again and over again. So I

811
00:37:27,280 --> 00:37:29,279
Speaker 1: was still in mom and Dad's house like doing that.

812
00:37:29,360 --> 00:37:35,960
Speaker 1: So went from Michigan to Alabama to Indiana, to New

813
00:37:36,040 --> 00:37:41,240
Speaker 1: York to Florida, back to Indiana to like buy radio stations.

814
00:37:41,280 --> 00:37:43,160
Speaker 4: That's something I never thought was going to be a thing.

815
00:37:44,040 --> 00:37:46,560
Speaker 1: And then off to this corporate role in Portland where

816
00:37:46,560 --> 00:37:49,080
Speaker 1: now I'm in you know, forty four markets.

817
00:37:49,160 --> 00:37:50,400
Speaker 3: Do you like living in Portland?

818
00:37:51,320 --> 00:37:55,000
Speaker 4: I liked it better ten years ago. Why is that

819
00:37:55,920 --> 00:37:56,560
Speaker 4: it was different.

820
00:37:56,800 --> 00:37:59,240
Speaker 1: You know, we didn't have the drug problem, we didn't

821
00:37:59,280 --> 00:38:03,480
Speaker 1: have the fen crisis. You know, Portland rioted for two

822
00:38:03,600 --> 00:38:05,040
Speaker 1: hundred and eighteen straight nights.

823
00:38:05,080 --> 00:38:06,000
Speaker 3: Did it feel unsafe?

824
00:38:06,120 --> 00:38:07,000
Speaker 4: It did? Yeah.

825
00:38:07,040 --> 00:38:09,080
Speaker 1: In fact, I was living right downtown. I lived in

826
00:38:09,120 --> 00:38:10,800
Speaker 1: the party we want to live in, right I was.

827
00:38:10,920 --> 00:38:12,720
Speaker 1: I was living in an area called the Pearl District,

828
00:38:12,760 --> 00:38:14,840
Speaker 1: which was, you know, one of the better areas, and

829
00:38:14,880 --> 00:38:19,120
Speaker 1: I just was like, it's loud, it feels unsafe. I

830
00:38:19,120 --> 00:38:22,279
Speaker 1: didn't feel like I personally was unsafe, Like I've lived

831
00:38:22,320 --> 00:38:26,000
Speaker 1: in worse neighborhoods, especially coming up in the radio business.

832
00:38:26,440 --> 00:38:28,239
Speaker 1: You know, I go back to like where I lived

833
00:38:28,239 --> 00:38:29,799
Speaker 1: in Detroit, and I'm like, wow, I really lived in

834
00:38:29,800 --> 00:38:33,400
Speaker 1: a bad neighborhood. So I didn't feel that I was unsafe.

835
00:38:33,440 --> 00:38:35,719
Speaker 1: But having kids, I was like, I can't, they can't

836
00:38:35,760 --> 00:38:38,200
Speaker 1: be around here. I remember my son at the time

837
00:38:39,840 --> 00:38:43,080
Speaker 1: he was would have been probably eight seven eight, and

838
00:38:44,080 --> 00:38:47,479
Speaker 1: he said Dad, I said, yeah, he goes. Maybe say

839
00:38:47,560 --> 00:38:49,760
Speaker 1: the next time we go somewhere, we can go without

840
00:38:49,800 --> 00:38:53,200
Speaker 1: tents and spray paint. And I was like, wow, without

841
00:38:53,239 --> 00:38:56,600
Speaker 1: tents and spray paint. So I still go downtown to

842
00:38:56,680 --> 00:38:59,080
Speaker 1: our Portland Office. I still love it. I still believe

843
00:38:59,120 --> 00:39:03,319
Speaker 1: that the city can reap found. But you know, it's

844
00:39:03,360 --> 00:39:04,719
Speaker 1: got a lot of work to do. It's got a

845
00:39:04,760 --> 00:39:05,279
Speaker 1: lot of work to do.

846
00:39:05,320 --> 00:39:06,720
Speaker 3: Who do you report to at Alpha Media?

847
00:39:07,120 --> 00:39:09,320
Speaker 4: I report to our CEO and our COO.

848
00:39:09,760 --> 00:39:12,239
Speaker 3: Oh you go right up. Yeah, you're right to the top.

849
00:39:12,280 --> 00:39:14,440
Speaker 2: And do you have have have they been consistent as

850
00:39:14,440 --> 00:39:16,080
Speaker 2: far as been the same people since you've been there?

851
00:39:16,160 --> 00:39:17,280
Speaker 3: Oh? Yeah, that's awesome.

852
00:39:17,440 --> 00:39:19,960
Speaker 2: Like I've been very lucky at iHeart that my CEO

853
00:39:20,800 --> 00:39:24,440
Speaker 2: and CFO are the same people the entire time, and

854
00:39:24,520 --> 00:39:28,480
Speaker 2: there is to me. I'm comfortable even if I mess up,

855
00:39:28,520 --> 00:39:31,080
Speaker 2: even if they're mad, I'm comfortable, but that I know

856
00:39:32,400 --> 00:39:35,839
Speaker 2: how consistent they are and what their expectations are and

857
00:39:35,880 --> 00:39:36,160
Speaker 2: that I.

858
00:39:36,080 --> 00:39:42,319
Speaker 3: Can text them and I'm their guy. It's like a

859
00:39:42,360 --> 00:39:45,560
Speaker 3: head football coach. If that changes, do you change teams?

860
00:39:46,719 --> 00:39:48,440
Speaker 2: Sometimes you go in and you're not You're the quarterback,

861
00:39:48,480 --> 00:39:49,919
Speaker 2: but you're not that guy's guy. And even though yeah,

862
00:39:49,920 --> 00:39:51,600
Speaker 2: you're pretty good, they want their own guy in there.

863
00:39:51,920 --> 00:39:55,040
Speaker 2: So it's it's given me confidence to have this some

864
00:39:55,160 --> 00:39:59,680
Speaker 2: consistency on top. Do you feel that way with your guys? Like,

865
00:39:59,719 --> 00:40:01,919
Speaker 2: what are the one maybe female. I'd just say, guys,

866
00:40:01,920 --> 00:40:03,919
Speaker 2: in general, do you do you feel that they give

867
00:40:04,000 --> 00:40:07,960
Speaker 2: you a landing space to sometimes veer off and mess

868
00:40:08,000 --> 00:40:09,000
Speaker 2: up as long as you get back on.

869
00:40:09,320 --> 00:40:11,080
Speaker 4: Yeah, that's so funny you bring that up. They said

870
00:40:11,080 --> 00:40:11,919
Speaker 4: that to me last night.

871
00:40:12,360 --> 00:40:15,040
Speaker 1: Uh, you know, we're talking about being bold, we're talking

872
00:40:15,040 --> 00:40:20,400
Speaker 1: about taking risks, we're talking about transformation, and it doesn't

873
00:40:20,480 --> 00:40:23,680
Speaker 1: feel like they keep a scorecard, which is a blessing.

874
00:40:24,000 --> 00:40:26,040
Speaker 4: Like you know, I don't. I don't get told.

875
00:40:26,280 --> 00:40:27,960
Speaker 1: Hey, remember when you came up with that idea to

876
00:40:28,000 --> 00:40:30,000
Speaker 1: put Bobby in San Francisco, you know like that.

877
00:40:30,320 --> 00:40:30,640
Speaker 4: I don't.

878
00:40:31,200 --> 00:40:33,560
Speaker 1: I don't get those speeches. They're just sweet and they're

879
00:40:33,600 --> 00:40:36,839
Speaker 1: they listen. But I would say to anybody, whether it's

880
00:40:36,920 --> 00:40:39,200
Speaker 1: whether it's where I work or whether if you if

881
00:40:39,280 --> 00:40:42,120
Speaker 1: work at Wells Fargo or you work at you know, Toyota,

882
00:40:43,520 --> 00:40:50,080
Speaker 1: your job as a leader is to educate, convince and prove.

883
00:40:50,920 --> 00:40:52,840
Speaker 1: And as long as you're doing that, you know, it

884
00:40:52,840 --> 00:40:55,080
Speaker 1: doesn't matter what what business you're in. And and and

885
00:40:55,239 --> 00:40:58,600
Speaker 1: my CEO and CEO have always let me take chances,

886
00:40:59,040 --> 00:41:02,319
Speaker 1: and I appreciate that probably more than they know.

887
00:41:02,480 --> 00:41:03,600
Speaker 3: Would you want to do that job?

888
00:41:03,840 --> 00:41:06,080
Speaker 2: Maybe not specifically, you're not trying to take kick them

889
00:41:06,080 --> 00:41:08,160
Speaker 2: out right, It's not Game of Thrones. But would you

890
00:41:08,200 --> 00:41:11,960
Speaker 2: want to be a CEO of a media company?

891
00:41:12,080 --> 00:41:12,440
Speaker 4: Sure?

892
00:41:12,600 --> 00:41:14,120
Speaker 3: Would you want to be a CEO of a company

893
00:41:14,120 --> 00:41:15,080
Speaker 3: that is mostly radio?

894
00:41:15,560 --> 00:41:16,400
Speaker 4: No?

895
00:41:16,400 --> 00:41:17,880
Speaker 1: No, I would want to be a CEO of a

896
00:41:17,920 --> 00:41:22,759
Speaker 1: company that's many platforms. You know, I think that I

897
00:41:22,800 --> 00:41:25,440
Speaker 1: think that that audio is this place I want to be.

898
00:41:25,520 --> 00:41:27,080
Speaker 1: Digital is the place I want to be. I think

899
00:41:27,080 --> 00:41:28,799
Speaker 1: they're the same thing. By the way, So.

900
00:41:28,719 --> 00:41:30,239
Speaker 3: Do I think radio is anything on the phone?

901
00:41:30,320 --> 00:41:30,719
Speaker 4: That's right?

902
00:41:30,960 --> 00:41:34,200
Speaker 2: Like I often say yeah, radio and they're like, well what,

903
00:41:34,680 --> 00:41:36,600
Speaker 2: I'm like, you know what, you can get it anywhere anyway.

904
00:41:36,640 --> 00:41:39,719
Speaker 2: There's nineteen ways to listen to whatever you want to

905
00:41:39,760 --> 00:41:42,920
Speaker 2: hear me or whomever. Yeah, so radio to me when

906
00:41:42,920 --> 00:41:44,720
Speaker 2: I say that it is audio.

907
00:41:44,400 --> 00:41:46,800
Speaker 1: Audio, yeah yeah, so yeah, anything in the audio space

908
00:41:46,800 --> 00:41:48,520
Speaker 1: I would want to do. But then I also would say,

909
00:41:48,920 --> 00:41:52,080
Speaker 1: you know, just like you're doing here today, the audio

910
00:41:52,160 --> 00:41:53,719
Speaker 1: has to have a visual component.

911
00:41:54,840 --> 00:41:57,880
Speaker 4: You know. You think about like your friends, Like everybody.

912
00:41:57,520 --> 00:41:59,040
Speaker 1: Has that one friend where all they want to do

913
00:41:59,120 --> 00:42:02,799
Speaker 1: is talk about sports or politics or whatever. They're not

914
00:42:02,840 --> 00:42:05,080
Speaker 1: your best friend. You know why they're not your best

915
00:42:05,080 --> 00:42:07,640
Speaker 1: friend because they're one dimensional. They only talk to you

916
00:42:07,680 --> 00:42:09,279
Speaker 1: about that one thing you have, that one friend you

917
00:42:09,320 --> 00:42:10,839
Speaker 1: go party with, you have that one friend you go

918
00:42:10,840 --> 00:42:13,400
Speaker 1: golf with. I want to be somebody's best friend. So

919
00:42:13,440 --> 00:42:15,000
Speaker 1: that means that you have to be able to hear it,

920
00:42:15,080 --> 00:42:16,440
Speaker 1: you have to be able to see it. You have

921
00:42:16,480 --> 00:42:17,880
Speaker 1: to be able to meet them, you have to be

922
00:42:17,920 --> 00:42:21,839
Speaker 1: able to touch them, and they should be everywhere. So

923
00:42:22,120 --> 00:42:24,120
Speaker 1: you know, my thing is, if I were to ever

924
00:42:24,160 --> 00:42:26,520
Speaker 1: do this, I would want to be able to reach

925
00:42:26,560 --> 00:42:27,680
Speaker 1: any audience anywhere.

926
00:42:28,239 --> 00:42:29,640
Speaker 2: When you say meet them, touch them, I feel like

927
00:42:29,680 --> 00:42:33,480
Speaker 2: I know people I don't even know why, because I

928
00:42:33,520 --> 00:42:36,160
Speaker 2: spend a lot of time with them. Like there are people,

929
00:42:37,600 --> 00:42:43,320
Speaker 2: media personalities, podcasters. I've never met Big Cat, who does

930
00:42:43,480 --> 00:42:46,000
Speaker 2: pardon my take, it's sports podcast, but they'll be doing

931
00:42:46,040 --> 00:42:47,399
Speaker 2: it forever. They were one of the first big ones.

932
00:42:47,400 --> 00:42:50,960
Speaker 2: I never met him, don't I've ever been in the

933
00:42:51,000 --> 00:42:54,040
Speaker 2: same place as him. But I feel like I know

934
00:42:54,160 --> 00:42:57,960
Speaker 2: him and like I'm a fan. But it's also like

935
00:42:58,400 --> 00:43:00,760
Speaker 2: like my friend, but he doesn't know that. And sometimes

936
00:43:00,800 --> 00:43:02,640
Speaker 2: I need to remind myself that I'm that to some

937
00:43:02,719 --> 00:43:06,000
Speaker 2: people you are because big Cat has no idea I

938
00:43:06,040 --> 00:43:09,279
Speaker 2: exist but like, I look forward to that blue dot

939
00:43:09,400 --> 00:43:11,799
Speaker 2: up there because that means there's a new episode to

940
00:43:11,880 --> 00:43:15,080
Speaker 2: hear when his team lost. And it's not about breaking

941
00:43:15,120 --> 00:43:20,160
Speaker 2: down scores. But sometimes I need to be reminded as

942
00:43:20,360 --> 00:43:24,680
Speaker 2: a consumer what people's expectation is of me. It is

943
00:43:24,760 --> 00:43:30,080
Speaker 2: to exist, be compelling and transparent, and they have a

944
00:43:30,120 --> 00:43:32,120
Speaker 2: relationship and a loyalty until I'm not good enough, and

945
00:43:32,120 --> 00:43:34,280
Speaker 2: then they're loyal to go somewhere else. And that's okay

946
00:43:34,440 --> 00:43:37,920
Speaker 2: because I do that too, right, I was two more

947
00:43:37,920 --> 00:43:39,640
Speaker 2: things and I'll be done. I was loading the dishwasher

948
00:43:39,640 --> 00:43:41,080
Speaker 2: a minute ago, which I know you're gonna be like,

949
00:43:41,120 --> 00:43:43,920
Speaker 2: what you love the dishwasher not often, but I do, okay.

950
00:43:44,440 --> 00:43:47,080
Speaker 2: And so I was loading the dishwasher like twenty minutes

951
00:43:47,080 --> 00:43:50,600
Speaker 2: before you got over to the house. And I don't

952
00:43:51,040 --> 00:43:53,799
Speaker 2: do it a lot, but the dishes were piled up

953
00:43:53,800 --> 00:43:55,640
Speaker 2: and my wife was asleep, and I was like, I'm

954
00:43:55,640 --> 00:43:57,759
Speaker 2: gonna make this a little easier for today. And they

955
00:43:57,800 --> 00:44:00,640
Speaker 2: just wouldn't go in the balls, wouldn't going to the

956
00:44:00,680 --> 00:44:03,560
Speaker 2: bottom rack as clean as like they used to at

957
00:44:03,560 --> 00:44:06,080
Speaker 2: the house we lived before. Couldn't get I was like, man,

958
00:44:06,120 --> 00:44:07,120
Speaker 2: I was like, oh, I think they go on the

959
00:44:07,120 --> 00:44:09,560
Speaker 2: top rack here, but I kept every time I kept

960
00:44:09,560 --> 00:44:12,320
Speaker 2: putting the balls on the just instinct. My instinct was,

961
00:44:12,320 --> 00:44:13,600
Speaker 2: get the ball put on the bottom rack. I was like,

962
00:44:13,640 --> 00:44:16,520
Speaker 2: oh yeah, put it back on the top. That's a

963
00:44:16,560 --> 00:44:18,200
Speaker 2: habit I've had forever since I was loading the dish

964
00:44:18,239 --> 00:44:20,160
Speaker 2: washer as a kid, because I used to load the

965
00:44:20,160 --> 00:44:21,640
Speaker 2: dish washer and do all the dishes at the house,

966
00:44:21,840 --> 00:44:24,920
Speaker 2: and the bottom rack was always bowls and plates and

967
00:44:25,040 --> 00:44:26,680
Speaker 2: up there. I kept putting the bowls and plates on

968
00:44:26,719 --> 00:44:28,880
Speaker 2: the bottom rack, even when I knew I wasn't supposed to.

969
00:44:28,960 --> 00:44:30,160
Speaker 2: But it took me to do it like five or

970
00:44:30,200 --> 00:44:32,480
Speaker 2: six or seven times to then naturally grab the ball

971
00:44:32,480 --> 00:44:34,279
Speaker 2: and put it on the top plate. My goal in

972
00:44:34,360 --> 00:44:38,520
Speaker 2: media is to hopefully thump people enough because I'm not

973
00:44:38,560 --> 00:44:41,799
Speaker 2: going to change their habit the first six times they

974
00:44:41,880 --> 00:44:45,640
Speaker 2: try to put their bowl on the bottom. But if

975
00:44:45,640 --> 00:44:48,560
Speaker 2: I can just be there enough where they're like, god,

976
00:44:48,640 --> 00:44:50,160
Speaker 2: dang it, I have to remember to put that bowl

977
00:44:50,200 --> 00:44:52,439
Speaker 2: on the top wherever it is. If it's a short

978
00:44:52,440 --> 00:44:54,440
Speaker 2: form video, long form video, if it's podcast, if it's

979
00:44:54,440 --> 00:44:57,520
Speaker 2: a video, if I can be then I can then

980
00:44:57,640 --> 00:45:00,239
Speaker 2: be the top freaking rack. And I know oh, I'm

981
00:45:00,280 --> 00:45:01,719
Speaker 2: not going to get everybody to come to me immediately,

982
00:45:02,320 --> 00:45:05,920
Speaker 2: but I just need to be just so just exist

983
00:45:05,960 --> 00:45:08,560
Speaker 2: so much as they remember, oh yeah, yea, I even

984
00:45:08,560 --> 00:45:10,080
Speaker 2: though I always do this, I want to change and

985
00:45:10,080 --> 00:45:12,480
Speaker 2: go over here because it's better for me. And that

986
00:45:12,560 --> 00:45:15,120
Speaker 2: dishwasher that analogy is the stupid one of her habit.

987
00:45:15,600 --> 00:45:18,120
Speaker 2: It is hard to change a habit, and the only

988
00:45:18,160 --> 00:45:19,280
Speaker 2: way to change it is to.

989
00:45:19,120 --> 00:45:21,520
Speaker 3: Just be there.

990
00:45:23,000 --> 00:45:28,120
Speaker 2: And hopefully through the understanding of hey, this might be better,

991
00:45:28,920 --> 00:45:31,120
Speaker 2: you can win that way. My dishwasher taught me a

992
00:45:31,160 --> 00:45:33,359
Speaker 2: big lesson I get today. I'm not loaning the dishes

993
00:45:33,360 --> 00:45:36,279
Speaker 2: again for a long time. But habits are almost impossible

994
00:45:36,280 --> 00:45:38,960
Speaker 2: to change. But they can be changed if you get

995
00:45:38,960 --> 00:45:40,520
Speaker 2: in the way enough and do a good enough job.

996
00:45:41,040 --> 00:45:42,880
Speaker 2: And that is kind of what you're saying about being

997
00:45:42,920 --> 00:45:45,680
Speaker 2: in multiple places. No one's going to hear one podcast

998
00:45:45,680 --> 00:45:49,080
Speaker 2: in minding to be automatically a subscriber and listen to

999
00:45:49,160 --> 00:45:51,839
Speaker 2: every episode. And I do have friends I don't know,

1000
00:45:52,600 --> 00:45:54,160
Speaker 2: and I can feel like I touch them even though

1001
00:45:54,160 --> 00:45:56,560
Speaker 2: I don't, and that you don't have to literally touch me,

1002
00:45:56,600 --> 00:45:59,160
Speaker 2: hopefully for people to feel like they know me, if

1003
00:45:59,200 --> 00:46:01,200
Speaker 2: I just really look up to how you see things.

1004
00:46:01,480 --> 00:46:03,400
Speaker 2: And I will end this on the first part of

1005
00:46:03,440 --> 00:46:05,319
Speaker 2: the because we've gone I've gone way over my time.

1006
00:46:05,320 --> 00:46:07,319
Speaker 2: I said I was gonna take with you if people

1007
00:46:07,320 --> 00:46:09,480
Speaker 2: listen to this now that are in radio or in

1008
00:46:09,520 --> 00:46:13,160
Speaker 2: podcasting or doing a bit of both, and they may

1009
00:46:13,200 --> 00:46:16,719
Speaker 2: feel like there's nothing for them. There's no money, there's

1010
00:46:16,760 --> 00:46:21,000
Speaker 2: no opportunity. They're in a market they've been in they

1011
00:46:21,000 --> 00:46:23,719
Speaker 2: can't get out because they have whatever's holding them down.

1012
00:46:24,160 --> 00:46:28,399
Speaker 1: What do you say to that, Well, I say that

1013
00:46:28,440 --> 00:46:31,520
Speaker 1: if you're not getting the result you want for something,

1014
00:46:31,560 --> 00:46:34,799
Speaker 1: whether it's in your personal life, your professional life, your

1015
00:46:34,880 --> 00:46:38,560
Speaker 1: romantic life, your business life, there's usually only about four

1016
00:46:38,640 --> 00:46:42,560
Speaker 1: things that are holding it back. Either you're working with

1017
00:46:42,600 --> 00:46:50,520
Speaker 1: someone that doesn't understand, doesn't think it's important, doesn't see

1018
00:46:50,520 --> 00:46:53,600
Speaker 1: what's in it for them, and doesn't realize why it

1019
00:46:53,640 --> 00:46:54,200
Speaker 1: matters to you.

1020
00:46:55,040 --> 00:46:56,520
Speaker 4: It's really only those four things.

1021
00:46:56,880 --> 00:46:59,319
Speaker 1: So I tell people figure out which one of those

1022
00:46:59,360 --> 00:47:03,560
Speaker 1: four things are the block and work on that one thing.

1023
00:47:03,640 --> 00:47:06,040
Speaker 2: What if you have a boss, It's like I believe

1024
00:47:06,080 --> 00:47:10,160
Speaker 2: you should just be You have nineteen seconds. You just

1025
00:47:10,160 --> 00:47:12,040
Speaker 2: don't need to talk over song. This is a bit

1026
00:47:12,080 --> 00:47:13,640
Speaker 2: old school, but still happens a lot of places and

1027
00:47:13,640 --> 00:47:17,480
Speaker 2: people feel trapped. Yeah, and that's you got to do

1028
00:47:17,520 --> 00:47:19,359
Speaker 2: that because by by doing that, you don't really win

1029
00:47:19,880 --> 00:47:23,359
Speaker 2: because they don't take your value because they think they've

1030
00:47:23,400 --> 00:47:25,759
Speaker 2: got you in a place, and your nineteen seconds isn't

1031
00:47:25,800 --> 00:47:27,920
Speaker 2: what's making ratings stay high. It's just keeping ready from

1032
00:47:27,920 --> 00:47:29,960
Speaker 2: going low. So then how can you move up if

1033
00:47:29,960 --> 00:47:30,719
Speaker 2: they don't believe.

1034
00:47:30,480 --> 00:47:31,800
Speaker 3: You're the reason that it's happening.

1035
00:47:31,840 --> 00:47:34,600
Speaker 2: Well, because there are a lot of folks in that position,

1036
00:47:34,640 --> 00:47:35,440
Speaker 2: what do you say that to that?

1037
00:47:35,800 --> 00:47:37,799
Speaker 1: I would say to them, take the job. They have

1038
00:47:38,880 --> 00:47:41,480
Speaker 1: to build the job you want. Like, look at your career.

1039
00:47:41,520 --> 00:47:43,799
Speaker 1: You were doing things at a certain point, maybe a

1040
00:47:43,800 --> 00:47:45,920
Speaker 1: certain market, certain format, a certain day part where you're like,

1041
00:47:46,200 --> 00:47:49,239
Speaker 1: not ideal, But I'll take the job. They have to

1042
00:47:49,320 --> 00:47:53,920
Speaker 1: build the job I want. And it's also okay to

1043
00:47:53,960 --> 00:47:57,840
Speaker 1: break up with a job. You know, we we spend

1044
00:47:57,880 --> 00:48:01,040
Speaker 1: so much time thinking that we're find by what it

1045
00:48:01,120 --> 00:48:04,400
Speaker 1: is we do. You're allowed to say this isn't a

1046
00:48:04,440 --> 00:48:08,640
Speaker 1: match for me, no different than someone you're dating, or

1047
00:48:09,320 --> 00:48:10,880
Speaker 1: why do you go to this restaurant? It's just not

1048
00:48:10,920 --> 00:48:12,600
Speaker 1: a match for what I want to eat tonight. So

1049
00:48:13,040 --> 00:48:16,799
Speaker 1: I would say you know, get in somewhere. So you're

1050
00:48:16,840 --> 00:48:20,279
Speaker 1: in somewhere, but know that it's not a long term relationship.

1051
00:48:20,320 --> 00:48:23,040
Speaker 1: You have to stay in forever. And if it's not

1052
00:48:23,160 --> 00:48:25,600
Speaker 1: fulfilling for you, it's okay to break up with a job.

1053
00:48:26,520 --> 00:48:29,520
Speaker 1: I would say that to anybody. It's okay to do

1054
00:48:29,640 --> 00:48:34,759
Speaker 1: it until you don't because we don't get a lot

1055
00:48:34,760 --> 00:48:37,719
Speaker 1: of time here, you know, and so why are you

1056
00:48:37,760 --> 00:48:42,239
Speaker 1: going to give your time, energy, life, love, emotions to

1057
00:48:42,280 --> 00:48:44,640
Speaker 1: something that doesn't fulfill you. You can do it enough

1058
00:48:45,440 --> 00:48:47,640
Speaker 1: to get going. And if you have to work at

1059
00:48:47,640 --> 00:48:48,839
Speaker 1: AutoZone for a minute, I.

1060
00:48:48,840 --> 00:48:49,839
Speaker 3: Was gonna say the auto Zone.

1061
00:48:49,880 --> 00:48:51,719
Speaker 2: That's exactly where I was about to say, Like, it's

1062
00:48:51,760 --> 00:48:53,920
Speaker 2: okay to work in AutoZone. It's okay because if you

1063
00:48:54,000 --> 00:48:58,120
Speaker 2: work at AutoZone enough, you can actually whatever the job

1064
00:48:58,200 --> 00:49:00,239
Speaker 2: is that you're working auto Zone, if you're doing music,

1065
00:49:00,280 --> 00:49:02,920
Speaker 2: you're doing radio like that, AutoZone may actually propel you

1066
00:49:02,960 --> 00:49:04,880
Speaker 2: to be able to do what you want to do forever.

1067
00:49:05,040 --> 00:49:06,800
Speaker 3: Yeah, it might suck real bad for a minute.

1068
00:49:07,520 --> 00:49:11,480
Speaker 1: I remember a guy saying to me, I knew it

1069
00:49:11,600 --> 00:49:14,439
Speaker 1: was back, you know, when I was making literally no money,

1070
00:49:15,560 --> 00:49:18,439
Speaker 1: and I remember thinking, man, I need to get into

1071
00:49:18,480 --> 00:49:21,920
Speaker 1: my overtime because then I'll make a little more money.

1072
00:49:22,000 --> 00:49:24,400
Speaker 1: And so I looked at my check one day and

1073
00:49:24,480 --> 00:49:27,080
Speaker 1: none of my overtime was in there. And so I

1074
00:49:27,120 --> 00:49:31,520
Speaker 1: walked into the business manager at this operation and I said, hey,

1075
00:49:31,560 --> 00:49:34,839
Speaker 1: I noticed that none of my overtime is in my check, which,

1076
00:49:34,880 --> 00:49:36,279
Speaker 1: by the way, at that point in my life, like

1077
00:49:36,320 --> 00:49:39,120
Speaker 1: I needed that. That was, you know, And they said

1078
00:49:39,160 --> 00:49:43,000
Speaker 1: to me, do you like working here? And they took

1079
00:49:43,040 --> 00:49:45,960
Speaker 1: their glasses off, and I picked up on the body

1080
00:49:46,000 --> 00:49:49,080
Speaker 1: language and I walked out and I kept working there

1081
00:49:49,160 --> 00:49:51,359
Speaker 1: until I didn't have to. So, you know, if you're

1082
00:49:51,360 --> 00:49:54,120
Speaker 1: being asked to, you know, say do this so for

1083
00:49:54,200 --> 00:49:59,120
Speaker 1: nineteen seconds. Fine, But in addition, yeah, come find someone

1084
00:49:59,200 --> 00:50:00,080
Speaker 1: like me that wants.

1085
00:49:59,840 --> 00:50:02,000
Speaker 2: To help you, like crush her for nineteen seconds, RuSHA

1086
00:50:02,040 --> 00:50:04,360
Speaker 2: for nineteen second, be the greatest freaking nineteen second or

1087
00:50:04,360 --> 00:50:10,800
Speaker 2: they've ever heard of. But you're allowed to do other things,

1088
00:50:11,239 --> 00:50:14,080
Speaker 2: that's all. You're the best. We're going to do a

1089
00:50:14,080 --> 00:50:16,160
Speaker 2: whole other thing. We're gonna flip it here in a second.

1090
00:50:16,200 --> 00:50:19,600
Speaker 2: But again, my dream world would just be you telling

1091
00:50:19,640 --> 00:50:21,600
Speaker 2: me what to do every day.

1092
00:50:21,800 --> 00:50:23,879
Speaker 1: Man, if I could only get my wife and kids today,

1093
00:50:23,880 --> 00:50:26,800
Speaker 1: I know, that, dude, I know that's the hack right there.

1094
00:50:26,719 --> 00:50:27,000
Speaker 4: It is.

1095
00:50:27,040 --> 00:50:28,279
Speaker 2: But then I'm like, I don't even want to tell

1096
00:50:28,280 --> 00:50:30,279
Speaker 2: her what to do because I'm I I would tell

1097
00:50:30,280 --> 00:50:31,880
Speaker 2: her wrong, and then she'd be I wouldn't have that.

1098
00:50:32,360 --> 00:50:34,600
Speaker 2: You know, we talk about the landing. I'd mess up

1099
00:50:34,600 --> 00:50:35,920
Speaker 2: a few times and she'd be like, I'm gonna let

1100
00:50:35,920 --> 00:50:37,719
Speaker 2: you do this anymore. She tells me what to do.

1101
00:50:37,800 --> 00:50:40,439
Speaker 2: She's pretty accurate. My wife is how does your wife

1102
00:50:40,560 --> 00:50:41,920
Speaker 2: do with you be in a media?

1103
00:50:42,040 --> 00:50:44,279
Speaker 1: You know, she's good, She's really good about it. She

1104
00:50:48,160 --> 00:50:51,120
Speaker 1: I remember though it was our very first date, how

1105
00:50:51,160 --> 00:50:54,040
Speaker 1: only been married. I've been married for about a year

1106
00:50:54,040 --> 00:50:58,120
Speaker 1: and a half, together for about eight okay, And I

1107
00:50:58,160 --> 00:51:01,160
Speaker 1: remember on our first dage she said, you know, general stuff.

1108
00:51:01,160 --> 00:51:02,279
Speaker 4: You know, what do you do? Where are you from?

1109
00:51:02,280 --> 00:51:02,960
Speaker 4: Blah blah?

1110
00:51:03,000 --> 00:51:04,799
Speaker 1: And she goes what do you do? And I was like, oh,

1111
00:51:04,800 --> 00:51:07,200
Speaker 1: I work in radio. She goes, oh, that's old school,

1112
00:51:07,760 --> 00:51:11,080
Speaker 1: and I'm like, wow, Like you know those with the

1113
00:51:11,160 --> 00:51:14,200
Speaker 1: unfiltered first dates that you get, you know, and so

1114
00:51:15,920 --> 00:51:18,200
Speaker 1: you know, I think that in a lot of ways,

1115
00:51:19,560 --> 00:51:21,880
Speaker 1: she's made me better at what I do because I'm like,

1116
00:51:21,920 --> 00:51:23,560
Speaker 1: I don't want anyone to ever say, what he does

1117
00:51:23,600 --> 00:51:27,000
Speaker 1: is old school, Like I thought my difference maker was

1118
00:51:27,080 --> 00:51:29,719
Speaker 1: I was an old school So you know, I think

1119
00:51:29,719 --> 00:51:33,560
Speaker 1: that that pushes me. And you know, she'll ask me

1120
00:51:33,600 --> 00:51:36,120
Speaker 1: though too, like because we do this for a living.

1121
00:51:36,440 --> 00:51:38,800
Speaker 1: She's like, are we gonna watch the Windy Williams documentary tonight?

1122
00:51:39,440 --> 00:51:39,600
Speaker 2: You know?

1123
00:51:40,040 --> 00:51:41,319
Speaker 4: Or or was that a thing?

1124
00:51:41,480 --> 00:51:45,160
Speaker 1: Or or you know, she's like, are we gonna She'll say, oh,

1125
00:51:45,160 --> 00:51:45,560
Speaker 1: I saw that.

1126
00:51:45,640 --> 00:51:47,279
Speaker 4: You know, George Soros is going to gather a bunch

1127
00:51:47,280 --> 00:51:48,600
Speaker 4: of money and buy a bunch of radio station. What

1128
00:51:48,640 --> 00:51:50,880
Speaker 4: does that mean? And so she's into it.

1129
00:51:51,160 --> 00:51:54,160
Speaker 1: But she's an attorney, so she's doing like smart stuff.

1130
00:51:54,480 --> 00:51:56,759
Speaker 3: It's like my wife. She does the exact opposite.

1131
00:51:56,880 --> 00:51:59,960
Speaker 2: And sometimes it's very frustrating because but but more time

1132
00:52:00,160 --> 00:52:04,600
Speaker 2: and not it's the elixir that I need to have

1133
00:52:04,640 --> 00:52:09,240
Speaker 2: an understanding of what is what isn't important and also

1134
00:52:09,480 --> 00:52:12,839
Speaker 2: what people that aren't all the way in and what

1135
00:52:12,840 --> 00:52:15,040
Speaker 2: they what and how they feel about yeah things and

1136
00:52:15,080 --> 00:52:15,680
Speaker 2: what they use.

1137
00:52:16,120 --> 00:52:18,239
Speaker 4: Yeah. So she's she's the best thing.

1138
00:52:18,239 --> 00:52:22,520
Speaker 1: I thank her for the tolerance and never complains, Like

1139
00:52:23,040 --> 00:52:24,759
Speaker 1: you know, if I say I'm in Nashville for three days,

1140
00:52:24,760 --> 00:52:25,800
Speaker 1: she's like, have a great time.

1141
00:52:27,280 --> 00:52:27,440
Speaker 2: You know.

1142
00:52:27,520 --> 00:52:28,840
Speaker 1: I told my son I was going to see you.

1143
00:52:28,840 --> 00:52:31,640
Speaker 1: He goes, yeah, I watch him on the National Geographic.

1144
00:52:31,880 --> 00:52:35,560
Speaker 1: Oh so you're on the Disney app as the kids

1145
00:52:35,560 --> 00:52:36,400
Speaker 1: are scrolling around.

1146
00:52:36,440 --> 00:52:38,719
Speaker 3: So it's very injured from that National Geograph. Are you

1147
00:52:38,960 --> 00:52:40,040
Speaker 3: all my body parts.

1148
00:52:40,040 --> 00:52:43,240
Speaker 2: From that show? Okay, let's we're gonna stop this version

1149
00:52:43,280 --> 00:52:47,680
Speaker 2: of it. We'll say this you guys, it's philosophy, Phil

1150
00:52:47,680 --> 00:52:50,880
Speaker 2: Becker media. And if you're like, why would I follow

1151
00:52:50,920 --> 00:52:54,240
Speaker 2: somebody who does, there's like the an executive and media

1152
00:52:54,760 --> 00:52:59,160
Speaker 2: his socials aren't really that. If anything, it's you giving

1153
00:52:59,360 --> 00:53:04,319
Speaker 2: human perspect to talking about media, talking about how to

1154
00:53:04,320 --> 00:53:09,120
Speaker 2: turn disadvantage into the opposite or equalize disadvantage, or how

1155
00:53:09,280 --> 00:53:09,600
Speaker 2: that is.

1156
00:53:09,840 --> 00:53:12,200
Speaker 3: So I would I've sometimes we'll.

1157
00:53:12,000 --> 00:53:13,759
Speaker 2: Just message you and be like that's awesome, or I'll

1158
00:53:13,760 --> 00:53:15,680
Speaker 2: just share you stuff. I don't share much of anybody's stuff.

1159
00:53:15,680 --> 00:53:19,440
Speaker 2: It's not even about you working in the same business

1160
00:53:19,480 --> 00:53:21,280
Speaker 2: as I am. At Phil Becker.

1161
00:53:21,320 --> 00:53:25,120
Speaker 6: All right, Thanks Phil, thanks for listening to a Bobby

1162
00:53:25,160 --> 00:53:25,960
Speaker 6: Cast production.