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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: It is Super Bowl weekend and the big game between

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Speaker 2: the San Francisco forty nine ers and the Kansas City

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Speaker 2: Chiefs is going viral on Google Trends. Searches for both

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Speaker 2: teams have skyrocketed, with questions like where to buy a

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Speaker 2: new jersey? To which super Bowl is this? One spoiler

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Speaker 2: it's Super Bowl fifty eight halftime show star Ushers getting

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Speaker 2: a big boost as fans google. His song hit single Yeah,

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Speaker 2: is the most searched for across America since his slot

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Speaker 2: was announced. The romance between Taylor Swift and Casey's Travis

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Speaker 2: Kelsey is also in focus. Will she be at Super

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Speaker 2: Bowl fifty eight. Finally, there's a battle for TV eyeballs

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Speaker 2: by tech advertisers. Snapchat's debut Super Bowl ad hopes to

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Speaker 2: convince users its platform is safer and more authentic than others.

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Speaker 2: And Uber is reuniting Ross and Rachel from Friends in

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Speaker 2: a commercial for Uber Eats, And as we discussed earlier,

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Speaker 2: for the first time, the game will be streaming on

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Speaker 2: Paramount Plus Carol.

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Speaker 3: Meanwhile, We've got to talk bets and they are rolling

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Speaker 3: in Big Game approaching, and Johnny has to talk all

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Speaker 3: about Wow, how people are doing a bit of a flutter?

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Speaker 3: Is Super Bowl weekend ahead of it? Fangial CEO Amy Howe, Amy,

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Speaker 3: it's great to have some time with you and just

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Speaker 3: I think of last year and I think of the

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Speaker 3: almost what was it ten million bets placed in the

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Speaker 3: United States? How many are you anticipating for this particular game.

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Speaker 4: Well, what I can tell you is every year we

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Speaker 4: set new records and this year definitely will not disappoint.

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Speaker 4: I mean this is this is going to be one

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Speaker 4: of the biggest years. It's a phenomenal matchup between the

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Speaker 4: Chiefs and the.

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Speaker 5: Forty nine ers.

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Speaker 4: But if you go to FANDLE you have an opportunity

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Speaker 4: to bet on six hundred different pre live markets.

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Speaker 5: Was a huge live offering, and as you.

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Speaker 4: Can imagine, there's a ton of popularity around the player props,

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Speaker 4: particularly Travis Kelcey, but also Mahomes and Christian McCaffrey. And

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Speaker 4: don't forget you still have an opportunity to go onto

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Speaker 4: the app and decide if Rob Gronkowski is going to

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Speaker 4: make his redemption kick, and if you pick correctly, you'll

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Speaker 4: get a share of ten million dollars in bonus bets,

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Speaker 4: so's there's really something for everyone this year.

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Speaker 2: Amy, I am, in truth a fair Weather forty nine

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Speaker 2: Ers fan. Of course I'll watch the game. But it

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Speaker 2: raises an interesting point in the context of betting, right,

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Speaker 2: how many people do you see come in and place

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Speaker 2: a bet just for this game that might have otherwise

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Speaker 2: just sat out the rest of the season. What kind

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Speaker 2: of short term spike in new users do you see

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Speaker 2: visiting your platforms?

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Speaker 4: Yeah, I mean Super Bowl is the single biggest acquisition moment, right,

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Speaker 4: And one of the things that's wonderful about it is

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Speaker 4: you get a ton of recreational users who are first

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Speaker 4: time to sports betting.

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Speaker 5: And what they're getting exposed to.

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Speaker 4: Is just the excitement of it right, the game within

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Speaker 4: the game, and it really elevates the experience. So there

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Speaker 4: really is something for everyone. And one of the things

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Speaker 4: that's been great about this year is with so much

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Speaker 4: discussion around Taylor, Swift's actually drawn a lot of women

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Speaker 4: to the platform as well. About thirty three percent of

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Speaker 4: our new activations are women, which is which is really

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Speaker 4: exciting and just demonstrates the breadth and the power of

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Speaker 4: what we're doing every day.

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Speaker 5: That's fascinating.

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Speaker 3: Talk to us a little bit more about demographics, because

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Speaker 3: many would say, and I don't know whether it's a

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Speaker 3: cynical view or not, that the legalization process in the

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Speaker 3: United States is in many way been understood to be

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Speaker 3: because of viewership. Ultimately, younger people are placing bets on sports,

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Speaker 3: and now they're coming to view it far more across

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Speaker 3: cable and also now across streaming. How much you're seeing

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Speaker 3: an older generation versus a younger generation on your platform.

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Speaker 4: Well, I mean, the honest answer is, over time, we're

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Speaker 4: seeing both. I mean what happens is when you know,

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Speaker 4: when states started to open up back in twenty eighteen,

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Speaker 4: it tended to spew a bit more towards a younger

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Speaker 4: mal audience. But as we're now, you know, five to

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Speaker 4: six years in since the Supreme Court decided they would

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Speaker 4: let the States legalize, you're getting a much broader, much

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Speaker 4: more recreational user. And I think a big part of

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Speaker 4: that is the role that the leagues. Right, we have

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Speaker 4: a phenomenal partnership with the NFL and the NBA, and

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Speaker 4: we're making it accessible, exciting, and you know, most of

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Speaker 4: our betters are betting less.

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Speaker 5: Than twenty dollars on the platform.

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Speaker 4: But it makes the actual experience that much more exciting.

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Speaker 1: Amy, let me show you something real quick.

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Speaker 2: This is a chart summing up the Swift effect or

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Speaker 2: the Swifty effect total Instagram followers monthly for Travis Kelcey

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Speaker 2: after that September twenty fourth to attendance.

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Speaker 1: Okay, so you get the data.

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Speaker 2: Are people literally betting on whether or not she'll turn

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Speaker 2: up or are we going more specific on that, like

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Speaker 2: what is she going to wear to the game? What's more,

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Speaker 2: you know, likely super Bowl ring, engagement ring.

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Speaker 1: These are real things that people talk about.

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Speaker 4: By the way, just fort to there are real things

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Speaker 4: that actually in Canada, in our Ontario province, you can

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Speaker 4: go on and predict whether Travis is going to propose

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Speaker 4: to tell her Swift at the end of the game.

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Speaker 4: In the States, unfortunately you can't. There are no prop

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Speaker 4: bets on Teller Swift. But what I can tell you

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Speaker 4: is ever since Taylor Swift was on the scene, the

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Speaker 4: number of player prop bets for Travis Kelcey has more

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Speaker 4: than doubled. So she has certainly brought a lot of

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Speaker 4: new engagement and betting activity on Travis Kelcey, in particular

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Speaker 4: engagement of a different form.

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Speaker 5: We Thank you fan.

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Speaker 3: You'll see you anyhow, Brilliant to spend some time with you.