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Speaker 1: Brought to you by the reinvented two thousand twelve camera.

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Speaker 1: It's ready. Are you get in touch with technology with

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Speaker 1: tech Stuff from how stuff works dot com. Hello again, everyone,

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Speaker 1: and welcome to tech stuff. My name is Chris Polette.

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Speaker 1: I am an editor here at how stuff works dot com,

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Speaker 1: and sitting across from me, as he always does, is

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Speaker 1: senior writer Jonathan Strickland. The only way to win is

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Speaker 1: not to play. You know, I really enjoy our our

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Speaker 1: new studio. This is so much nicer than I'm glad. Uh.

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Speaker 1: The only thing is the pool. We have to kind

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Speaker 1: of stay out of the pool because it makes a

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Speaker 1: lot of noise when we're trying to uh, trying to

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Speaker 1: record a podcasts really stir Josh and Chuck and the

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Speaker 1: electricity incident. We really don't want to get in net

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Speaker 1: pool anyway. So let's talk a little bit about a

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Speaker 1: subject that I find endlessly entertaining. Sure, Web two point oh?

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Speaker 1: The heck is it? Is it? What we think it is?

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Speaker 1: Doesn't mean anything? Where am I? Where do I live? What?

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Speaker 1: I'm sorry? I just I kind of get off on

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Speaker 1: a whole series of questions there. Web two point oh

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Speaker 1: can mean a lot of things. But I can tell

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Speaker 1: you what it meant when it was coined, and the

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Speaker 1: person you have to think or blame, depending on how

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Speaker 1: you look at it, I think in general, probably think

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Speaker 1: would be O'Riley, the publisher, O'Riley vice president Dale Doherty,

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Speaker 1: who came up with the idea, uh, basically back in

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Speaker 1: a retreat that they were talking about different things, and

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Speaker 1: essentially what he meant at the time was these websites

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Speaker 1: survived the dot com crash, and this is why because

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Speaker 1: they had they sort of had a common set of

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Speaker 1: characteristics that people still wanted to use, right right. What

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Speaker 1: sort of qualities set those companies apart from the ones

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Speaker 1: that collapsed dot com crash? Sorry I'm interrupting. These guys

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Speaker 1: had a business model in a lot of cases, and

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Speaker 1: some of them didn't, which helped them along. Let's talk

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Speaker 1: about the dot com crash a little bit before we

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Speaker 1: get into web two point. Oh so, let's let's cast

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Speaker 1: our minds back to the mid nineties. Okay, but I

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Speaker 1: can't throw very far. I've kind of a wimpy arm. Right, Well,

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Speaker 1: your brain doesn't weigh that much, so I think you'll

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Speaker 1: be able to get some more distance than you think

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Speaker 1: the back in the mid nineties. The web is relatively new.

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Speaker 1: You know, the web really started coming out in the

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Speaker 1: early nineties, UM, and companies were just starting to kind

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Speaker 1: of get a presence on the web, and we started

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Speaker 1: seeing companies that with existence that existed outside the web

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Speaker 1: make an entry first, right right, So, like you know,

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Speaker 1: it would be some recognizable brand creating a website as

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Speaker 1: a way of marketing that brand. Now, at the time,

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Speaker 1: no one really knew the most effective way of doing

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Speaker 1: it because it was so brand new, right right. And

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Speaker 1: in addition to a lot of a lot of companies

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Speaker 1: thought it was just a flash in the hand. They

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Speaker 1: didn't see a whole lot of value in even bothering

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Speaker 1: with it in the first place. Well, and I can

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Speaker 1: kind of understand why, because at the time it was

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Speaker 1: really a niche thing that at that time. Again, college

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Speaker 1: students were probably the number one consumers of the web

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Speaker 1: when it first came out. UM and then people in

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Speaker 1: research facilities think people who are using it as a

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Speaker 1: means of actually communicating their their work to one another. Uh.

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Speaker 1: And so in those early days, you might have thought,

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Speaker 1: if you were if you were a corporate executive that, uh,

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Speaker 1: why would we market directly to these people. We can

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Speaker 1: use television and print marketing the way we've always used it. Um,

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Speaker 1: this web thing is never going to go anywhere. Of course,

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Speaker 1: that was not the case. The web exploded, and during

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Speaker 1: that explosion, a lot of people got this kind of

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Speaker 1: cool idea, like, what if we built a company that

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Speaker 1: was founded upon the web. Web itself was the face

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Speaker 1: of the company, the interface between company and customer, and

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Speaker 1: will provide either a product or a service, and the

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Speaker 1: web will be the way that we uh that we

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Speaker 1: present that to to the average customer. And a lot

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Speaker 1: of different companies sprung up using this idea. Everyone's thinking,

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Speaker 1: this is going to be the future. Everyone's gonna buy

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Speaker 1: everything online, um and uh. And before you knew it,

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Speaker 1: companies were popping up in in the dozens every single day,

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Speaker 1: and you had lots of investors interested in this idea

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Speaker 1: pouring money into these these companies um that had either

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Speaker 1: no business model, an unproven business model, or at least

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Speaker 1: at the very least no proven revenue, right, I mean

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Speaker 1: they I've heard more than one person referred to the

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Speaker 1: early days of the web as sort of a wild

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Speaker 1: West scene. You know, to overuse a cliche, but um,

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Speaker 1: you know, essentially, you know, it kind of was like

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Speaker 1: that people were in such a hurry to to to

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Speaker 1: claim their territory, to to come to the web with

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Speaker 1: a brand new idea or at least, you know, one

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Speaker 1: that they could take ownership off before everyone else got

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Speaker 1: to it, that they didn't really think through things very

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Speaker 1: well well. And and these a lot of these little

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Speaker 1: companies did not need the massive amount of investment that

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Speaker 1: they received, and in a way that actually ended up

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Speaker 1: hurting them. You get a company that what might need

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Speaker 1: let's say a hundred thousand dollars investment in order to

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Speaker 1: to really get off the ground and work, and what's

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Speaker 1: instead get a million dollars of investment. And so the

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Speaker 1: person righting the company be like, well, great, now I

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Speaker 1: can hire tons and tons of people. And you ramp

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Speaker 1: up faster that before you've even built an infrastructure, So

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Speaker 1: before you've built the basic structure for your your business

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Speaker 1: to rest on, you are going into full swing. And

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Speaker 1: a lot of these companies could not maintain that momentum.

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Speaker 1: And in fact, you got to hear stories about how

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Speaker 1: people were going to be paid in in stock options

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Speaker 1: because these companies were doing crazy amounts of of you know,

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Speaker 1: the the amount of money being invested into into them. UM.

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Speaker 1: Some of the ones that went public, their stocks rose

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Speaker 1: dramatically overnight because everyone was interested in it. I mean,

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Speaker 1: the initial public offering or i p OH for some

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Speaker 1: of these companies was massive, and and in the weeks

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Speaker 1: immediately following UM, some of the people who had stock options,

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Speaker 1: and some of the very early pioneers of the Internet,

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Speaker 1: some of the ones that are still around, especially the

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Speaker 1: ones who've had real staying power, they made quite a

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Speaker 1: bit of money just on the stock options that they

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Speaker 1: were granted as part of their UH incentive packages. Right now,

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Speaker 1: if you were if you were to make a ton

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Speaker 1: of money off this initial UM Internet boom, this initial

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Speaker 1: web boom, the best way for you to have made

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Speaker 1: money off this would be to get tons and tons

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Speaker 1: of stock and then almost immediately sell it off because

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Speaker 1: because the real problem was that as the reality set

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Speaker 1: in that these companies were not generating revenue and therefore

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Speaker 1: not making a return on the investment that had been

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Speaker 1: poured into them, the companies began to collapse. Now the

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Speaker 1: stock became worthless, and so people who were paid in

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Speaker 1: stock essentially made nothing. UM or or close to nothing,

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Speaker 1: and a lot of these companies went away and only

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Speaker 1: a few, uh by relative means anyway, survived. Now, those

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Speaker 1: companies that did survive were the ones that that Dougherty said,

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Speaker 1: we're web two point o companies. These were the ones

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Speaker 1: that did something differently than the ones who died out,

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Speaker 1: and that's why they were able to stick around. So

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Speaker 1: the the task at hand at this this conference was

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Speaker 1: let's look at these companies, see what sort of things

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Speaker 1: they did differently, and then that is what we will

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Speaker 1: now define as being what is required to be successful

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Speaker 1: a successful company on the web. Yeah, and uh, over

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Speaker 1: the years, I think people didn't necessarily understand what what

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Speaker 1: he meant, um because web two point out of the

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Speaker 1: term web two point I was kind of gotten hijacked

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Speaker 1: and almost now is synonymous with social networking. Yeah, and

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Speaker 1: that's that's simply because, Um, their earliest websites were basically

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Speaker 1: one way websites. The publisher would put them up on

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Speaker 1: the web, and I mean about the most interaction you

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Speaker 1: had with it was, you know, if there was an

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Speaker 1: email address on there for you to reply to, you

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Speaker 1: could you know, send the author an email and let

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Speaker 1: them know what was going on but there were really

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Speaker 1: wasn't any embedded interaction of any kind, and the content

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Speaker 1: on that site in general tended to be static. So

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Speaker 1: you had an animated gif alright, But the what I

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Speaker 1: mean by static is that it did not change. In

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Speaker 1: other words, if you visited it in May of nine

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Speaker 1: and then you went back in March of of and

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Speaker 1: the web page was essentially the same page because there

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Speaker 1: was no you know, it wasn't dynamic at all. It

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Speaker 1: would just stay the same. There wasn't really any incentive

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Speaker 1: to go back to that web page, right, And a

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Speaker 1: lot of companies hadn't really figured out how to leverage

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Speaker 1: the web in such a way where you were providing

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Speaker 1: useful information and a useful way for customers to interact

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Speaker 1: beyond just saying, hey, this is who we are and

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Speaker 1: this is what we do, especially not in a way

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Speaker 1: that they could monetize and and try to make a

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Speaker 1: business out of. So let's talk about you could put

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Speaker 1: anything you wanted to on there, but if people weren't

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Speaker 1: coming back and they weren't buying something from you, you

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Speaker 1: really weren't getting anything from it. A matter of fact,

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Speaker 1: if you were paying for hosting, then you are paying

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Speaker 1: money to read your content. For them to read your

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Speaker 1: content and not getting anything in returns, that really isn't

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Speaker 1: a particularly practical business model. Now that's that's what we

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Speaker 1: call a bad business model. Let's talk about one that

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Speaker 1: actually ended up being a good business model, although it

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Speaker 1: took years for it to turn around. And I'm talking

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Speaker 1: about Amazon dot Com. Yes. Now, Amazon was one of

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Speaker 1: the companies that Alerty would point to and say, this

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Speaker 1: is an example of web two point oh, and I

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Speaker 1: would agree, even though it was a company that took

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Speaker 1: years for it to really start making enough money to

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Speaker 1: to start and being a return on investment UM. One

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Speaker 1: of the things that Amazon did that really helped out

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Speaker 1: early on was Amazon allowed its users to post reviews

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Speaker 1: of products. Yes, and this was a an interactive way

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Speaker 1: where customers could get involved in the process and it

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Speaker 1: it it added value to Amazon dot COM's service, and

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Speaker 1: because of that, it was able to survive the dot

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Speaker 1: com crash, or that's part of why it was able

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Speaker 1: to survive. The fact that it that customers valued that

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Speaker 1: particular part of the service, as well as the fact

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Speaker 1: that they could use it to to shop for whatever

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Speaker 1: it is they wanted UM meant that they would come

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Speaker 1: back to Amazon dot Com and actually use the service,

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Speaker 1: as opposed to some of these others where you visit

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Speaker 1: once and then you're like, well that was cool, but

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Speaker 1: there's no reason to ever come back. Another thing that

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Speaker 1: Amazon had in its favor is the algorithm on the

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Speaker 1: back end that enables uh, the software running the site

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Speaker 1: to identify not only what you have bought, but it

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Speaker 1: helps you It helps match up customers that have bought

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Speaker 1: the same thing and make recommendations to you. So suddenly

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Speaker 1: there's a reason to go back and shop because you go, yeah,

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Speaker 1: you know, I really like this one book, but you know,

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Speaker 1: I don't know, I don't really know what I want

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Speaker 1: to read next. And Amazon dot Com could say, well,

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Speaker 1: you know what, other people who bought this book bought

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Speaker 1: this book too, and you you know, read the description

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Speaker 1: of it and read some of the reviews, and you know,

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Speaker 1: you know what, that really does look good. And of

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Speaker 1: course they expanded into many many other markets as well.

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Speaker 1: But you know, just it's an experience where you go

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Speaker 1: to shop, you get an idea of what people think

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Speaker 1: about the product, you get an idea of other things

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Speaker 1: that you could buy along with it. That's, you know,

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Speaker 1: the add on sale and retail terms. Um, oh, hey,

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Speaker 1: you're buying this, other people like this one, why don't

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Speaker 1: you buy both for especially discounted rate. Um. You know

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Speaker 1: that that really helped them survive and and thrive really

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Speaker 1: in the in the post dot com crash market. Um.

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Speaker 1: And it also sort of spawned what Wired um editor

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Speaker 1: Chris Anderson called the long tail, because suddenly you were

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Speaker 1: finding items in the back catalog, things that may have

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Speaker 1: even been published years ago, um, that other people liked,

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Speaker 1: and suddenly those items were starting to sell. And it

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Speaker 1: wasn't just the top ten of of you know, just

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Speaker 1: the best sellers, it was pretty much anything that that

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Speaker 1: Amazon carried, and um, suddenly they were able to compete

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Speaker 1: were just carrying stuff that they knew they could sell

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Speaker 1: right now. So UM, that was definitely a good example

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Speaker 1: of that. Yeah, and uh, getting back to the dynamic

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Speaker 1: ver sycstatic, this is also when we started seeing things

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Speaker 1: like trends like blogging really start to take off. Blogging

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Speaker 1: is another good example, and that it's if you go

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Speaker 1: to a blog, then that that content changes sometimes on

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Speaker 1: an hourly basis, depending on the blogger, but at least

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Speaker 1: like if you visit a blog a couple of times

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Speaker 1: a week, you'll notice that there's new content up. Um

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Speaker 1: blogging was one of those things that really attracted people

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Speaker 1: to different websites. Again, it gives you a reason to

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Speaker 1: return to the same site over an over again. It's

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Speaker 1: not just that you know you don't you don't go

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Speaker 1: there just whenever you need something specific. You go there

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Speaker 1: because you're interested in the bloggers point of view and

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Speaker 1: you want to see the latest information that that person

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Speaker 1: has to offer. Um also the whole Wisdom of the

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Speaker 1: crowds notion. This is another one of those things that

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Speaker 1: came out of the whole web two point o. And

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Speaker 1: we touched on it with the Amazon dot Com stuff

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Speaker 1: and the user reviews. But another, of course, another great

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Speaker 1: example of that would be all the wikis, including Wikipedia,

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Speaker 1: and these are websites that have become successful because they

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Speaker 1: build a community of users and they rely upon the

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Speaker 1: users to provide content. So you're no longer just creating

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Speaker 1: content and serving it to people and telling them that's

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Speaker 1: what they want. That's the Steve Jobs method. What you're

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Speaker 1: doing is you're allowing the community of users to create

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Speaker 1: the content that they do want and that they're all

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Speaker 1: providing their own point of view and their own expertise

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Speaker 1: to kind of to build it up over time. Now,

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Speaker 1: this is not always success. Well, there are problems that

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Speaker 1: come up because we're people, and people tend to have

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Speaker 1: different ideas of what's best for any given situation, and

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Speaker 1: some of them have agendas and you know that can

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Speaker 1: come into play too, But the basic idea is pretty sound. Yeah, no,

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Speaker 1: I was, you know, the idea of user generated content

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Speaker 1: folksonomy's crowdsourcing, you know, getting everybody into the act instead

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Speaker 1: of just the content producers. Um. Again, Anderson said, you know,

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Speaker 1: computers democratized the act of creating content, and the Internet

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Speaker 1: basically democratized the act of, uh of distributing that content,

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Speaker 1: and suddenly everybody's you know, creating videos to share on

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Speaker 1: YouTube and taking other items and mashing them together to

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Speaker 1: make new things. Um. Then you have you know, the

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Speaker 1: interactivity sites where there are you know, games and and

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Speaker 1: things that you can do ajax and the other a

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Speaker 1: p I s that allow you to, uh to make

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Speaker 1: individual sites much more interactive and and functional than they

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Speaker 1: used to be for the user. And you can customize things,

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Speaker 1: you know, portals, um, where you really have control over

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Speaker 1: the content RSS feeds to bring to incorporate your blogs

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Speaker 1: into a reader. Yeah, you can syndicate your blog feeds

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Speaker 1: and aggregate them in one place, um, along with weather

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Speaker 1: and traffic and stock reports and all that stuff. You know.

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Speaker 1: It's it just makes those sites interactive, you know, and

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Speaker 1: to the point where, uh, you can you have a

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Speaker 1: reason to come back to them every day, and there

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Speaker 1: there is a way to keep you there. Um. You know,

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Speaker 1: Facebook certainly has found a way to do that. Yeah,

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Speaker 1: you've actually touched on something else that I thought I

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Speaker 1: would mention about Web two point oh, and that part

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Speaker 1: of the whole idea is that you can access the

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Speaker 1: web through multiple um means not just sitting at your computer,

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Speaker 1: but on say a cell phone or smartphone right or

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Speaker 1: tablet device or whatever. Um. That's another important part of

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Speaker 1: web two point oh. A good web two point site

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Speaker 1: would be accessible through multiple forms of electronic devices, so

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Speaker 1: that way a person can consume that product or service

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Speaker 1: or whatever however you wanted to find it, um in

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Speaker 1: the way that he or she prefers. So you might

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Speaker 1: have certain people who for example, Twitter is a great

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Speaker 1: example okay. Some people prefer to use Twitter just by

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Speaker 1: going to the Twitter website, reading the updates, and occasionally

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Speaker 1: updating from there. Some people prefer to download a client

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Speaker 1: to their computers so they can keep up with Twitter

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Speaker 1: updates throughout the day. Some people prefer to only interact

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Speaker 1: with Twitter through some sort of handheld device like a phone,

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Speaker 1: where they've either got a Twitter client on there, or

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Speaker 1: they're actually using the Twitter Phone API where they can uh,

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Speaker 1: I can update through text messages. UM. I don't know

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Speaker 1: anyone who does that specifically because it tends to eat

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Speaker 1: up your text messages pretty quickly. But I'm sure there

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Speaker 1: are people out there who do use that. I have

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Speaker 1: done that on occasion, but that's it's a good example there.

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Speaker 1: Twitter has really got the right idea as far as

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Speaker 1: giving users the most flexibility to to access that service

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Speaker 1: as possible, or Twitter kind of is still you know,

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Speaker 1: questionable as the whole business model angle. Um. Some of

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Speaker 1: these companies have great business models where they are clearly

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Speaker 1: making plenty of revenue. UM. There are other companies where

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Speaker 1: the business model is either emerging or still kind of murky,

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Speaker 1: where we're not really sure if they figured out a

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Speaker 1: way to monetize what they do. Uh, that's one of

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Speaker 1: the downsides of some of the folks who are on

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Speaker 1: the web is that they've got these great ideas of

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Speaker 1: ways of providing really compelling services or websites or whatever,

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Speaker 1: but they don't have the business expertise to find a

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Speaker 1: way of actually leveraging leveraging that to make money beyond

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Speaker 1: the initial investment. Sure, so I can get investors to

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Speaker 1: pour money into it, but again, when we look back

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Speaker 1: at the dot com crash, if you don't find a

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Speaker 1: way to generate revenue so that you can repay those investors,

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Speaker 1: then it just becomes a borrowing game until people are

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Speaker 1: no longer willing to lend you money. And once they've

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Speaker 1: figured out that you don't have a viable business model

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Speaker 1: and you're not making money, all you're do is spending

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Speaker 1: millions of dollars, they're not exactly likely to continue funding.

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Speaker 1: It becomes kind of like a pyramid scheme. You have

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Speaker 1: to keep asking more people to pay money so you

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Speaker 1: can pay back the investors from the previous round as

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Speaker 1: well as keep going. Yeah. Yeah, that that gets scary

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Speaker 1: really really fast. And in fact, a lot of us

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Speaker 1: have felt that Twitter was kind of on that path, because, um,

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Speaker 1: everyone recognizes that Twitter provides a very valuable service. But

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Speaker 1: until Twitter finds out a way of making money from

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Speaker 1: that valuable service, it's a question of how long are

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Speaker 1: people willing to pay money in the hope that eventually

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Speaker 1: Twitter will get its act together and pay back investments.

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Speaker 1: I'm not sure that everybody knows for sure that that's

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Speaker 1: very well vluable service. I'm sure that all the people

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Speaker 1: who have used Twitter and quit very early on in

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Speaker 1: Twitter does have quite a few of them. We call

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Speaker 1: them losers users. We don't call them that. I call

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Speaker 1: them users. Um, but no, I mean not everyone agrees

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Speaker 1: on that. But that's that's one of the things about

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Speaker 1: web two point. Now, there are plenty, plenty, plenty of

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Speaker 1: sites that offer variations of different things, and there's generally

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Speaker 1: a flavor that people will eventually hit on when they go,

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Speaker 1: oh wait, I like this one a little better because

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Speaker 1: it's got it's it's orange instead of green. Um, So

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Speaker 1: there's there's there's always somebody popping up with with a

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Speaker 1: new site these days, but the trick is to get

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Speaker 1: them to to stay on. And then of course people

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Speaker 1: ask about web three point Oh right, Well, I think

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Speaker 1: the big winner of web two point oh out of

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Speaker 1: everyone is the whole idea of the social network, although

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Speaker 1: ultimately you can say that the big winner is really Facebook,

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Speaker 1: at least for the United States. Um yeah, almost every

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Speaker 1: other social network at this point in the United States

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Speaker 1: isn't also ran, even my Space, which was ahead of

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Speaker 1: Facebook for a really long time. And then there were

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Speaker 1: a Friends too. Yeah, let's yeah, it's barely warranted a mention. Um,

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Speaker 1: there's my yearbook dot com. Don't go there, so they

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Speaker 1: But no, the this Facebook really definitely one out in

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Speaker 1: the long run. But the social networking idea, the whole

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Speaker 1: idea of connecting people together so that they can communicate

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Speaker 1: and participating games and that kind of thing, that really

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Speaker 1: took off, especially after like no, I'd say two thousand four,

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Speaker 1: two five, Um, that's when you really start seeing the

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Speaker 1: social networks start to ramp up. And then once Facebook

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Speaker 1: at the scene and that was what two thou seven

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Speaker 1: when they went public with everybody, Uh yeah, then it

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Speaker 1: really exploded. So yeah, moving on to web three point

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Speaker 1: what could that be? Well, the question is whether or

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Speaker 1: not it's even a meaningful term. I I honestly think

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Speaker 1: that at this point um. I think to some degree,

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Speaker 1: web two point oh is a valid term, especially if

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Speaker 1: you keep it in the concept of, uh what Dale

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Speaker 1: Doherty was thinking of. You know, these survived because they're viable,

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Speaker 1: that they can they can support themselves to that end,

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Speaker 1: I'm not sure there's ever really going to be a

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Speaker 1: Web three point I mean, we've made so many improvements

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Speaker 1: since the dot com bust, but those you know, improvements

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Speaker 1: have come gradually one by one. People sort of had

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Speaker 1: their head screwed on straight, both venture capitalists and the

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Speaker 1: people who create most of the uh, you know, the websites,

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Speaker 1: the new style websites with interactivity and and and that

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Speaker 1: kind of thing. I'm trying deliberately not trying to call

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Speaker 1: it web two point out. I mean, generally, it seems

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Speaker 1: like most most websites have an idea of what they're

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Speaker 1: you know, the the group of people that are trying

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Speaker 1: to reach, the business model they're going to do used

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Speaker 1: to sustain themselves, and you know, how they're going to

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Speaker 1: achieve their goals. And I'm not sure that there's a leap,

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Speaker 1: a significant leap, where there's a demarcation between web two

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Speaker 1: point oh and Web three point out that people are

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Speaker 1: going to point back and go, oh, this this is

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Speaker 1: actually when everything really changed and it's now web three

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Speaker 1: point out. I can think of a couple of possibilities,

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Speaker 1: although both are well really I can think of one possibility,

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Speaker 1: but it's really kind of a uh, you know, orwell again,

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Speaker 1: fat chance kind of thing, which is that Web three

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Speaker 1: point oh becomes Facebook is synonymous with web, or Google

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Speaker 1: is synonymous with Web. The idea being that you have

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Speaker 1: one company that is so good at defining the web

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Speaker 1: experience that it becomes the de facto definition of the

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Speaker 1: web experience and slowly eats up everything else until anything

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Speaker 1: else you would encounter on the web has to play

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Speaker 1: ball with that particular corporation. So, in the example of Facebook,

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Speaker 1: instead of having web pages that you would go and visit,

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Speaker 1: you would have all these ferent Facebook apps or Facebook

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Speaker 1: fan pages or whatever you want to call it, uh

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Speaker 1: to interact with different brands. Now, that would take years

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Speaker 1: for that to actually happen, but I could see it

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Speaker 1: happening if if, in fact, trends continued the way they do.

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Speaker 1: For example, the idea being that people are relying more

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Speaker 1: on sites like Facebook to find information they want and

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Speaker 1: ask their friends questions then they would going to a

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Speaker 1: traditional search engine. They also have to beat out Google

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Speaker 1: to get to that rule. Yeah, so Google and Facebook

433
00:23:36,760 --> 00:23:40,480
Speaker 1: might eventually face off against one another, or one might

434
00:23:40,520 --> 00:23:43,400
Speaker 1: try to buy the other one. Uh, that would be interesting.

435
00:23:43,680 --> 00:23:46,200
Speaker 1: I do have a different concept of what three point

436
00:23:46,200 --> 00:23:50,439
Speaker 1: oh might be. What's that the semantic web, that's a

437
00:23:50,600 --> 00:23:53,800
Speaker 1: great point. Yeah. Semantic web is where you start having

438
00:23:53,840 --> 00:23:58,960
Speaker 1: some artificial intelligence in the network so that the web

439
00:23:59,000 --> 00:24:02,639
Speaker 1: itself is respond ending very specifically to what you want

440
00:24:02,800 --> 00:24:06,280
Speaker 1: to see, so that it's it's kind of learning about

441
00:24:06,320 --> 00:24:09,199
Speaker 1: you as you use the web. It relies on a

442
00:24:09,240 --> 00:24:14,480
Speaker 1: technology called Resource Description Framework or RDF and UM and XML,

443
00:24:14,600 --> 00:24:20,280
Speaker 1: which is by a lot of people's terms successor to HTML,

444
00:24:20,320 --> 00:24:24,280
Speaker 1: although HTML five will probably call that into question. But basically, uh,

445
00:24:24,520 --> 00:24:28,320
Speaker 1: the difficulty in turning things turning the current web into

446
00:24:28,320 --> 00:24:32,680
Speaker 1: the semantic web is it requires people creating additional markup

447
00:24:32,840 --> 00:24:36,160
Speaker 1: for each page. Because what the semantic web is trying

448
00:24:36,160 --> 00:24:39,439
Speaker 1: to do is um it takes two different items and

449
00:24:39,440 --> 00:24:43,600
Speaker 1: puts them into a context, and that basically will help

450
00:24:43,680 --> 00:24:46,240
Speaker 1: you match up your interests to the interests of other

451
00:24:46,280 --> 00:24:49,800
Speaker 1: people and it makes connections very quickly or can but

452
00:24:49,880 --> 00:24:52,479
Speaker 1: it also requires people to learn this new technology and

453
00:24:52,560 --> 00:24:56,160
Speaker 1: implement this new technology. It will probably require new browser

454
00:24:56,200 --> 00:24:59,119
Speaker 1: technology in order to make that work. So it's not

455
00:24:59,280 --> 00:25:02,560
Speaker 1: a pure, in simple, as we know it right now,

456
00:25:02,600 --> 00:25:04,639
Speaker 1: web technology something that we can just throw into a

457
00:25:04,640 --> 00:25:06,600
Speaker 1: website and make it work. It's going to take quite

458
00:25:06,640 --> 00:25:08,800
Speaker 1: a bit of infrastructure managing in the back end. But

459
00:25:08,880 --> 00:25:11,159
Speaker 1: it is something I mean, you know, it's Tim Berners

460
00:25:11,240 --> 00:25:13,800
Speaker 1: Lee helps come up with it. So, I mean, it's

461
00:25:13,960 --> 00:25:16,240
Speaker 1: a really neat idea that it would make the web

462
00:25:16,280 --> 00:25:19,240
Speaker 1: more personal and more usable for a lot of people.

463
00:25:19,280 --> 00:25:21,440
Speaker 1: And in some ways there are some web two point

464
00:25:21,480 --> 00:25:25,520
Speaker 1: oh websites that sort of incorporate the concept behind it,

465
00:25:25,520 --> 00:25:28,760
Speaker 1: but it's not as efficient as purely what is described

466
00:25:28,800 --> 00:25:31,280
Speaker 1: as the semantic web, which requires again a lot of

467
00:25:31,280 --> 00:25:33,840
Speaker 1: markup on the back end. Right, So, first of all,

468
00:25:33,880 --> 00:25:35,800
Speaker 1: Tim Burners Lee for those of you who don't remember

469
00:25:35,800 --> 00:25:39,000
Speaker 1: as the guy who invented the World Wide Web. Yeah,

470
00:25:39,160 --> 00:25:42,480
Speaker 1: so that's why why Chris was a name dropping there.

471
00:25:42,520 --> 00:25:46,600
Speaker 1: But the yeah, the the whole um concept does require

472
00:25:46,640 --> 00:25:50,560
Speaker 1: lots and lots of work by human beings to make

473
00:25:50,880 --> 00:25:54,640
Speaker 1: the websites smarter. For lack of a better term, it's

474
00:25:54,840 --> 00:25:57,320
Speaker 1: smarter than quotes here right, so that you when you

475
00:25:57,359 --> 00:26:02,200
Speaker 1: are searching for something, the well quote unquote knows what

476
00:26:02,280 --> 00:26:05,199
Speaker 1: it is you're searching for. UM, as opposed to you know,

477
00:26:05,240 --> 00:26:07,560
Speaker 1: the old search engines. You would put in some keywords

478
00:26:07,840 --> 00:26:09,960
Speaker 1: and you would get a bunch of results, and the

479
00:26:10,119 --> 00:26:12,840
Speaker 1: quality of your results would largely depend upon the quality

480
00:26:12,840 --> 00:26:15,520
Speaker 1: of the keywords you used. So if you didn't use

481
00:26:15,600 --> 00:26:18,720
Speaker 1: the right keywords, or if used very generic keywords, you

482
00:26:18,840 --> 00:26:22,000
Speaker 1: might get tons and tons of responses, but only a

483
00:26:22,040 --> 00:26:24,200
Speaker 1: few of them would be relevant to what you actually wanted,

484
00:26:24,240 --> 00:26:26,159
Speaker 1: and you'd have to sort through them all. With the

485
00:26:26,200 --> 00:26:29,879
Speaker 1: semantic web, theoretically your search engine would be able to

486
00:26:29,880 --> 00:26:31,959
Speaker 1: figure out exactly what it was you were looking for

487
00:26:32,119 --> 00:26:34,960
Speaker 1: and return the things you wanted, and maybe even return

488
00:26:35,080 --> 00:26:37,960
Speaker 1: some stuff that you didn't know about but it has

489
00:26:38,040 --> 00:26:42,240
Speaker 1: determined you would also be interested in based upon those keywords. Yeah,

490
00:26:42,359 --> 00:26:44,320
Speaker 1: it would be uh, it would be a nice leap

491
00:26:44,359 --> 00:26:47,159
Speaker 1: forward or something very useful I think for most people.

492
00:26:47,240 --> 00:26:51,320
Speaker 1: But um, and nobody is just racing to get on

493
00:26:51,320 --> 00:26:53,840
Speaker 1: that bandwagon. Yeah, just to kind of them. Well maybe

494
00:26:53,840 --> 00:26:56,240
Speaker 1: not nobody, but few people are are racing it on

495
00:26:56,240 --> 00:26:59,000
Speaker 1: that bandwag and I've seen some other predictions, things like

496
00:26:59,040 --> 00:27:01,239
Speaker 1: the web three point o type thing would be more

497
00:27:01,280 --> 00:27:03,880
Speaker 1: of a three D experience where you have an avatar

498
00:27:04,040 --> 00:27:06,640
Speaker 1: wandering through the web. I honestly don't think that's gonna happen.

499
00:27:06,640 --> 00:27:09,720
Speaker 1: I don't think it's as efficient as using just very

500
00:27:09,760 --> 00:27:13,800
Speaker 1: simple links. Um. It's much more time consuming, and while

501
00:27:13,880 --> 00:27:17,119
Speaker 1: I can understand the science fiction appeal of it, uh,

502
00:27:17,160 --> 00:27:20,440
Speaker 1: in practice, I just don't see it being very useful.

503
00:27:20,600 --> 00:27:22,960
Speaker 1: And I think Second Life is a good example of that.

504
00:27:23,000 --> 00:27:25,320
Speaker 1: The Second Life was adopted by a lot of people

505
00:27:25,359 --> 00:27:27,360
Speaker 1: and then abandoned by a lot of people. There's still

506
00:27:27,400 --> 00:27:30,040
Speaker 1: people who use it and who still find value in it,

507
00:27:30,520 --> 00:27:33,600
Speaker 1: but um, but for the most part, I think people

508
00:27:33,680 --> 00:27:36,840
Speaker 1: realize that it's just not the most efficient way to

509
00:27:36,920 --> 00:27:38,800
Speaker 1: navigate through the web, and even though it's kind of

510
00:27:38,840 --> 00:27:41,960
Speaker 1: cool if you need to get something done, it's not

511
00:27:42,119 --> 00:27:44,280
Speaker 1: the route to go. Yeah. Yeah, I think it's one

512
00:27:44,280 --> 00:27:46,520
Speaker 1: of those things where there are just too many people

513
00:27:46,560 --> 00:27:49,080
Speaker 1: with too many different kinds of interests, and if there's

514
00:27:49,080 --> 00:27:51,440
Speaker 1: no money in it for people, then they're not going

515
00:27:51,480 --> 00:27:54,800
Speaker 1: to pursue it as a viable technology. And things follow

516
00:27:54,840 --> 00:27:57,879
Speaker 1: by the way sign, right, right, But We'll keep our

517
00:27:57,920 --> 00:27:59,720
Speaker 1: eyes open so if we do figure out what Web

518
00:27:59,760 --> 00:28:01,920
Speaker 1: three I know it's going to be. If anything, we'll

519
00:28:01,960 --> 00:28:05,199
Speaker 1: let you know and hopefully will be making money on it. Now,

520
00:28:05,240 --> 00:28:07,760
Speaker 1: if you have any ideas of what you think the

521
00:28:07,800 --> 00:28:09,399
Speaker 1: future of the web is going to be, right, let

522
00:28:09,480 --> 00:28:12,240
Speaker 1: us know. Are just as tech stuff at how stuff

523
00:28:12,240 --> 00:28:15,240
Speaker 1: boards dot com. Remember you can also follow us on

524
00:28:15,280 --> 00:28:18,560
Speaker 1: Facebook and Twitter. Just look for text Stuff h s

525
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Speaker 1: W on either of those services and interact with us

526
00:28:21,920 --> 00:28:24,119
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527
00:28:24,200 --> 00:28:31,439
Speaker 1: again really soon. If you're a tech stuff and be

528
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Speaker 1: sure to check us out on Twitter text Stuff hs

529
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Speaker 1: W as r handle, and you can also find us

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00:28:37,040 --> 00:28:40,320
Speaker 1: on Facebook at Facebook dot com slash tech Stuff h

531
00:28:40,440 --> 00:28:44,520
Speaker 1: s W. For more on this and thousands of other topics,

532
00:28:44,640 --> 00:28:47,040
Speaker 1: does it how stuff works dot com and be sure

533
00:28:47,080 --> 00:28:49,160
Speaker 1: to check out the new tech stuff blog now on

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