Speaker 1: Hey guys, it's Jen Sfessler and Jackie gol Schneider and
Speaker 1: we are.
Speaker 2: To Jersey Jay two. Jersey Jays. I saw you the
Speaker 2: other day. Oh yeah, I've seen you a lot lately.
Speaker 1: We went to the VMEs last week. Was no, that
Speaker 1: was two weeks ago.
Speaker 2: Yes, we went to VMA's. Yes, we were not.
Speaker 1: Sitting together, but we were together on the red carpet.
Speaker 2: That was really fun. It's just fun. It was UNBULLI yeah,
Speaker 2: it was really fun. It was really really good. And
Speaker 2: then you know, I.
Speaker 1: Loved Benson Boone, the one of the Rhymestone jacket at
Speaker 1: the piano because yes, I recognized the song, yes, and
Speaker 1: then I was like freaking out, like just his whole performance.
Speaker 1: And you know, I used that song before and I
Speaker 1: like liked it, but when you see him perform it,
Speaker 1: and then you're.
Speaker 2: Like, oh wait, I actually love that song. Yeah yeah,
Speaker 2: And that's why I was. We went to jingle Ball
Speaker 2: last year and Sabrina Carpenter performed, and I was sort
Speaker 2: of like, you know, I didn't really get it, like
Speaker 2: I was too old for Sabrina Carpenter, and then I
Speaker 2: saw her perform and I was like, Okay, Wow, I
Speaker 2: get it. Yeah, I get it.
Speaker 1: With Chapel row Into, she's an old soul. I feel
Speaker 1: like her music is for people who grew up.
Speaker 2: In the eighties. Yes, well, speaking of old souls, I
Speaker 2: did sort of feel like one on the Red carpet.
Speaker 2: Not an old soul, sort of an old person.
Speaker 3: Yeah.
Speaker 2: I felt a little old also, Yeah. Yeah, I mean
Speaker 2: I got that outfit together and I was so excited
Speaker 2: about it, and you get I mean, I love the outfit,
Speaker 2: but like you get on the red carpet and these
Speaker 2: people are just in over the top, they're like costumes. Yeah,
Speaker 2: they're so fabulous, you know.
Speaker 1: And then my daughter, who's fourteen, she's recognizing all the
Speaker 1: people from TikTok who I have no idea who they are.
Speaker 1: And then when she would get really excited, she was
Speaker 1: like bro, and I'm like.
Speaker 2: What did you just call me? Bru b bruh. And
Speaker 2: then we were together to do Jana Kramer. Oh that
Speaker 2: was really fun.
Speaker 1: You're into country music. I'm not so much. I'm like
Speaker 1: an all rock kind of girl.
Speaker 2: But it's so funny. But I love seeing you excited.
Speaker 1: But I love her.
Speaker 2: I love her. She is just she's very fabulous, adorable, interesting,
Speaker 2: beautiful all of it. And I love Kat They're so
Speaker 2: good together. Yeah, they're very sweet.
Speaker 1: Yeah, and then we start Amy and TJ on the
Speaker 1: way out. Yes, Kelly Wanson was good. We have been
Speaker 1: so I've seen you a lot lately. So last time
Speaker 1: we talked about what would happen if the show ended, right,
Speaker 1: and so this is sort of like maybe a little
Speaker 1: bit on the topic because if it did ends, we
Speaker 1: would have to start thinking about what's the next step
Speaker 1: in your career.
Speaker 2: Yeah, well, you know, reinventing yourself at a certain point
Speaker 2: is not always so easy to do, and not everybody
Speaker 2: even wants to reinvent themselves. Some people are very thrilled
Speaker 2: with who they are. So I don't actually I don't
Speaker 2: mean reinventing yourself, but finding purpose, for instance, after you're
Speaker 2: an empty nester, and women that don't have kids at
Speaker 2: some point, I guess there's retirement, right or wanting to
Speaker 2: change gears, and it is not that easy.
Speaker 1: No, But also there's the financial portion, like a lot
Speaker 1: of people can't afford to just you know, stop working
Speaker 1: in their fifties. It's not retirement age just yet, you know.
Speaker 1: So I have a lot of those friends. I have
Speaker 1: a lot of those friends who are not feeling completely
Speaker 1: fulfilled specifically when the when the kids leave, but even
Speaker 1: before that and want to make you know, some changes.
Speaker 1: And but I know so many friends of mine are
Speaker 1: successful at having done that, you know, which is so
Speaker 1: exciting at a later point in life.
Speaker 2: At starting new careers, a life start, not just starting
Speaker 2: new careers, but just sort of like changing their life
Speaker 2: around a little bit, even if it's you know, hobbies
Speaker 2: or like I have this friend Leah who she lives
Speaker 2: in Florida and she goes to this I don't know
Speaker 2: if it's an assisted living care. I think it is facility,
Speaker 2: big place, and she does these chit chat groups is
Speaker 2: what she calls them. And she sits with big groups
Speaker 2: of seniors and talks about ask them questions about their
Speaker 2: past or you know what, what was the most romantic
Speaker 2: moment you feel like you've ever had? Or what's your
Speaker 2: I read for that, or you know, things going on
Speaker 2: current events. But she loves it, and she gets dressed
Speaker 2: up every week because they love to see how she dresses.
Speaker 2: She's like, she's actually my stylist as well, so she's
Speaker 2: a great style and it's something that she just incorporated
Speaker 2: into her life that I know has just enriched her life.
Speaker 2: I'm sure it enriches.
Speaker 1: There's also yeah, there was this case on the side note,
Speaker 1: there was this case in New Jersey actually a few
Speaker 1: weeks ago where this elderly woman passed away and nobody
Speaker 1: was claiming her body.
Speaker 2: Do you hear about this?
Speaker 1: No, And nobody was claiming her body and they couldn't.
Speaker 2: Find any family.
Speaker 1: And then it came out that nobody had visited this
Speaker 1: woman at her assisted living center in like twenty years.
Speaker 1: And there's this epidemic of loneliness amongst seniors, especially in
Speaker 1: senior centers. They don't have visitors. A lot of people
Speaker 1: maybe family has died or moved away or sad they
Speaker 1: never had kids, you know, So to do that I'm
Speaker 1: sure is great for her, but for them it's probably.
Speaker 2: Wish.
Speaker 1: Yeah, No, I know it's hard. We're the Sandwich generation
Speaker 1: right now. Yeah, take care of kids, take care of parents.
Speaker 1: But you know, back to what we're talking about today,
Speaker 1: like it is really really hard to start something new
Speaker 1: in middle age. You kind of feel like your best
Speaker 1: years might be behind you, and that who's going to
Speaker 1: give a shot to someone in their.
Speaker 2: Fifties, right, or like it's really hard to.
Speaker 1: You know, Like in my head, it's like when I
Speaker 1: think of doing something new, I'm like, well, there's already
Speaker 1: someone better doing it, or someone younger doing it, or
Speaker 1: maybe all the best products have been invented already, and
Speaker 1: there's people smarter than me. Like, it's really hard to
Speaker 1: snap yourselves.
Speaker 2: Out of that. And there's also We've talked about this
Speaker 2: numerous times, but the invisibility factor that when you get
Speaker 2: to a certain age, you kind of feel like no
Speaker 2: one's really that interested in, you know, what you have
Speaker 2: to say, what you have to contribute. I don't know
Speaker 2: if that's true, you know, necessarily in middle age, I
Speaker 2: think gets a lot worse as you get even older.
Speaker 2: So you know, I always love these stories of women
Speaker 2: who started businesses are not just businesses, but started you know,
Speaker 2: making changes as they got a little bit older.
Speaker 1: Right, Well, before we tell you who we were speaking
Speaker 1: to today, Jen, you actually did just that. Yeah, yeah,
Speaker 1: did so tell us about your business. For those who
Speaker 1: don't know, Jen started a shoe business.
Speaker 2: How old were you?
Speaker 1: Fifty fifty? That's amazing. So Jen started a shoe business
Speaker 1: at fifty? Tell us, like, how did you even have
Speaker 1: the courage to do it?
Speaker 2: So I was so frustrated at fifty because I have
Speaker 2: always loved wearing high heels my whole life. I used
Speaker 2: to do, which is probably the reason I can't wear
Speaker 2: them anymore. But I used to like walk to work
Speaker 2: in the city with platforms like stilettos, you know, and
Speaker 2: everybody's like, oh, put on sneakers for the walk. No way.
Speaker 2: I was never going to do that. But now' and
Speaker 2: I've got numerous nasty things going on with my feet,
Speaker 2: you know, bunions, planter, fasciitis, just whatever. As you get older,
Speaker 2: your feet, like the rest of you, they widen and
Speaker 2: they soften. And I could not walk in a pair
Speaker 2: of high heels. So I was at an event actually
Speaker 2: for diabetes. My daughters has juvenile diabetes, type one diabetes.
Speaker 2: And on the way home, I was in heels and
Speaker 2: we left and I'm walking like barefoot on the streets
Speaker 2: of New York City, Like there's you don't want to
Speaker 2: do that. That's I would never suggest doing that. Not
Speaker 2: a good idea. So anyway, I was, like I said
Speaker 2: to Jeff, this is madness, the fact that I cannot
Speaker 2: find one pair of high heels, went home, started to
Speaker 2: just google it, like you know, like you do, and
Speaker 2: I couldn't find one pair of sexy high heel shoes.
Speaker 2: I wanted one pair of black heels that I could
Speaker 2: wear with anything, you know, something luxurious, and there was nothing.
Speaker 2: And you know, at age fifty, I actually had some
Speaker 2: money to spend and I went to I think I
Speaker 2: believe it was Nordstrums and asked a saleslady, you know,
Speaker 2: just bring me anything, any pair of high heel like
Speaker 2: three inches that I could wear with everything. I'm not like,
Speaker 2: bring me all different pace points anyway. So she brought
Speaker 2: me what she had and I'm trying to, you know,
Speaker 2: force my foot into a pair of I don't know
Speaker 2: whatever it was at the time, whether it was Manolo's
Speaker 2: or Stewart, I don't know, but couldn't do it. She said, well, honey,
Speaker 2: you have to just you know, size up. So we
Speaker 2: size up and I still can't walk and she's like, no,
Speaker 2: you just have to learn to walk in like a
Speaker 2: bigger size. And that was kind of my you know,
Speaker 2: light bulb moment where I'm like, I need to learn
Speaker 2: to walk like I'm fifty, I'm not learning how to
Speaker 2: walk okay, So that was that was sort of you know,
Speaker 2: the impetus, And that's how F major started was I
Speaker 2: felt like there was no solution for my problem.
Speaker 1: Right, But how do you get from the point? So
Speaker 1: I think that ninety nine percent of people's dreams die
Speaker 1: in their heads, which she's really sad, But how do.
Speaker 2: You get to so many other ones that had died
Speaker 2: in my head?
Speaker 1: And I've I've actually pulled the trigger on a lot
Speaker 1: of ideas, but a lot of them die in my
Speaker 1: head also, So how do you get from that moment
Speaker 1: where you are googling how to do something to actually.
Speaker 2: Yeah, doing it? So this is what I always say
Speaker 2: when I'm asked that question. So I've had lots of
Speaker 2: ideas that they may have gotten out of my head
Speaker 2: and they may have gotten started and they've gotten down
Speaker 2: on paper, but then somehow they just sort of trickle away.
Speaker 2: And so with F Major, I built a team around
Speaker 2: myself really really quickly. What that means is that I
Speaker 2: called an old neighbor who had been in the shoe
Speaker 2: business forever and asked him what he thought, and he
Speaker 2: said that I was indeed right. There were no real,
Speaker 2: real sexy comfortable shoes for women of my age. He
Speaker 2: got on the team. Then we found a manufacturer in Spain.
Speaker 2: They got on the team. Then my best friend from
Speaker 2: college she got on the team. So once I had
Speaker 2: the team around me, there was no squirming out of it,
Speaker 2: do you know what I mean? Like everybody at that
Speaker 2: point was invested. So that's the only suggestion, you know,
Speaker 2: I really have in terms of how to I'm not
Speaker 2: good always at staying on track, and so having you know,
Speaker 2: three other people invested, not just financially, but you know, emotionally, physically, mentally, whatever,
Speaker 2: that really helped. And so, you know, F Major changed
Speaker 2: everything for me at age fifty. And unlike our guests
Speaker 2: who we're about to introduce you guys to, it didn't
Speaker 2: turn into or hasn't yet, or maybe we'll never turn
Speaker 2: into a multimillion dollar enterprise. But it's certainly the journey
Speaker 2: of it was so fulfilling. And my therapist always says
Speaker 2: that F Major as great as it's been, whether or
Speaker 2: not it's you know, it becomes a phenomenon or not.
Speaker 2: The best part of it was showing my daughter that
Speaker 2: at age fifty I could start a business. I could,
Speaker 2: you know, do a lot of things turn my life around.
Speaker 2: I mean, who knew that The Real Housewives in New
Speaker 2: Jersey was even you know, an option. But anyway, that's
Speaker 2: something else. But so that was the best part of it, right,
Speaker 2: and showing Rachel that anything could happen over a certain age.
Speaker 2: So it's amazing you found a fulfilling Yeah, I found.
Speaker 2: So you're still doing it. I am still doing it.
Speaker 2: Shopfmajor dot com and we have two. We have a
Speaker 2: black NAPA and patent pump and we have their three
Speaker 2: inches Oh the tagline is three inches. Never felt so
Speaker 2: good well as major as they do Shopfmajor dot com.
Speaker 2: So yeah, and then we have and we also have
Speaker 2: a beige package.
Speaker 1: I'm very impressed. And I have and they're beautiful. Thank
Speaker 1: you to shop f Major guys. So our guest I
Speaker 1: am so excited for because she is such an inspiration
Speaker 1: really and I don't use that word lately. She You
Speaker 1: might not know her name, but you know her product.
Speaker 2: Oh yes you do. Yeah, her name is Susie Patiz
Speaker 2: and her product is poo Perri poopery.
Speaker 1: And when I tell you that this stuff is amazing,
Speaker 1: everybody bathroom in my house, it's amazing. I don't understand,
Speaker 1: first of all, how you come up with this idea?
Speaker 1: How you make it work? Like, how you know to
Speaker 1: even think of this? I can't wait to talk to her. So,
Speaker 1: Susie is a self made millionaire and founder of Poopery
Speaker 1: and it's now a five hundred million dollar business. She
Speaker 1: has such an incredible backstory of how she started her
Speaker 1: business at forty two years old, after divorce and bankruptcies,
Speaker 1: multiple bankruptcies, and childhood trauma. So she had all of
Speaker 1: it and she still started this massively successful company. So
Speaker 1: we are so excited to hear her story.
Speaker 2: Let's get her on. Hi.
Speaker 1: How are you? Hi?
Speaker 2: How are you nice to meet you? Nice to meet you,
Speaker 2: Thank you for coming on, thank you, thank you so
Speaker 2: glad that you're here.
Speaker 1: Yeah, I like, I almost can't believe it because I've
Speaker 1: been using your products forever, so to see the face
Speaker 1: behind it it is kind of wild.
Speaker 2: Yeah, and we want to know everything.
Speaker 1: Yeah, so let's start at the beginning. How did you
Speaker 1: come up with this idea?
Speaker 2: And also, well tell our I think I feel like
Speaker 2: everyone knows, but please tell our listeners who don't what
Speaker 2: exactly Pooprie is.
Speaker 3: Oh okay, So poopri is it before you go bathroom
Speaker 3: spray that you spray in the toilet before you go
Speaker 3: to the bathroom. The oils create a barrier that keeps
Speaker 3: that's the motor from coming up and to your nose.
Speaker 3: It's been a minute, says I've pitched it.
Speaker 2: You know it's funny. I spray it right into the air.
Speaker 3: You can do that too.
Speaker 1: I need to.
Speaker 3: I use it. Most people don't know that. I keep
Speaker 3: telling on our marketing team, like we need that. Say
Speaker 3: you can use it after.
Speaker 2: H yeah, oh, I don't even read the directions you
Speaker 2: harrier for us.
Speaker 1: Oh, I use it after, but it works wonderful after Yeah, okay, good.
Speaker 2: So how do you come up with an idea like that?
Speaker 3: Well?
Speaker 1: Actually, should we go backwards first and start at the
Speaker 1: start and get the history or yeah?
Speaker 2: Well I I yeah, I want to. I personally, I
Speaker 2: just have to know how you came up with it.
Speaker 3: Yeah okay, yeah, so we're just start at when I
Speaker 3: was thirty eight, I had my second bankruptcy stock market
Speaker 3: crash and invested everything into dot com and really good idea.
Speaker 3: Still a good idea, but anyway, stock market crash went
Speaker 3: into a spiritual sup batticle for about two years, like
Speaker 3: really done, Like I don't want to be in business.
Speaker 3: I don't want anything. We were at a dinner park.
Speaker 3: I wrote a course called inside Out, how to create
Speaker 3: a lifew desire by going within. So I just found
Speaker 3: bankruptcy right a couple of years ago, don't really have
Speaker 3: any money. So I have five women my friends like, hey,
Speaker 3: I wrote this course about how to basically manifest right,
Speaker 3: and nobody finished the course. And I remember going like, oh,
Speaker 3: I haven't really been successful, right, Like I'm teaching them
Speaker 3: these principles, yet I haven't done it. So that's just
Speaker 3: an important kind of side note that I had that, Like, huh.
Speaker 3: So a few months later, I'm at a dinner party
Speaker 3: and someone says, can back the motor be trapped.
Speaker 2: And a dinner party conversation.
Speaker 3: To the family gathering and the house only had one
Speaker 3: say within an older family. Okay, so there are a
Speaker 3: lot of people in there, and I had this kind
Speaker 3: of I don't know how you guys get ideas, but
Speaker 3: I see things in pictures. It's literally like I'm watching
Speaker 3: a movie. I just did it. When I met my husband,
Speaker 3: I'm like, oh, you're not gonna keep you anymore, you're
Speaker 3: gonna be Preacher. You're gonna do three albums or Preacher
Speaker 3: Command Resonator twy them exactly what they look like like,
Speaker 3: I see things.
Speaker 2: Right, Wow, Yeah, that's very cool.
Speaker 3: Why that is? But anyway, so I'm sitting there and
Speaker 3: I see, oh, oil floats on water. And I have
Speaker 3: always been this closet hippie, you know, living in Plano, Texas,
Speaker 3: which I did not ever fit in anywhere. But I
Speaker 3: was always attracted to natural products. And I grew up
Speaker 3: in the rice fields of Arkansas, like I didn't have
Speaker 3: any you know, my grain had a garden that's as
Speaker 3: much natural stuff as I had. But I saw it
Speaker 3: and it took me nine months of mixing, and it
Speaker 3: didn't matter. There was not a single person in my
Speaker 3: life that thought it was a good idea. Of my mom,
Speaker 3: my husband, and my kids. They were like, oh my god,
Speaker 3: what are you doing? And nine months I just kept mixing.
Speaker 3: And that's what I often tell people. It doesn't don't
Speaker 3: ask people what they think about your idea because it's
Speaker 3: your idea, right, They're not ever going to get it,
Speaker 3: They're not going to know it. So a lot of
Speaker 3: people get discouraged because They go, well, you know nobody
Speaker 3: liked my idea. Well, how can they know that?
Speaker 2: Right?
Speaker 3: It's your idea?
Speaker 2: Well, wouldn't you say? Also, I just want to stop
Speaker 2: you for a minute. When you mixing, what does that mean? Yeah?
Speaker 3: I was getting oils and mixing every single.
Speaker 2: Day, mixing like by yourself and your kitchen with water, like.
Speaker 1: You were trying to trap odors with that mixing. So
Speaker 1: you were spraying like an odor substance on top of it.
Speaker 3: No, no, no, no, I was controlling odor using essential oils.
Speaker 3: So I so what I do differently in all the products,
Speaker 3: whether any of the pere products. You know, we have
Speaker 3: home Pury, pet Pri, we have Supernatural, have another brand.
Speaker 3: They're the most you know, eco friendly, beautiful, it's really
Speaker 3: a beautiful brand home cleaning products. But I use essential
Speaker 3: oils to do the job. So most people use them
Speaker 3: for aromatherapy. Unless you're really into essential oils and you
Speaker 3: can use them for health benefits, you can use them.
Speaker 3: So I decided to use them like you would a chemical,
Speaker 3: but use something natural that would help control the odor.
Speaker 3: And I did.
Speaker 2: So you put them, You mixed it in your toilet bowl.
Speaker 3: I mixed them in my house in bottles and then
Speaker 3: just tested it.
Speaker 2: Okay, that's really cool.
Speaker 1: Wow, do you have any kind of background in that,
Speaker 1: like in chemistry?
Speaker 2: No?
Speaker 3: Zero, zero background zero background. As a matter of fact,
Speaker 3: once I didn't really want to start another company. Remember
Speaker 3: I just followed bankruptcy and I was going to be
Speaker 3: into personal development. But the idea was so good that
Speaker 3: I couldn't abandon it. You know. It's like, I got
Speaker 3: to get this out to people. So I really didn't
Speaker 3: have an option. In my own mind, It's like this
Speaker 3: is we got we got something here. But then I
Speaker 3: bought two thousand bottles and I had I started a
Speaker 3: company with twenty five thousand dollars. It was a loan
Speaker 3: from a family member, and I bought I think two
Speaker 3: thousand or five thousand bottles. I talked to manufacturer and
Speaker 3: they wanted like, you know, ten or twenty thousand, and
Speaker 3: I'm like, and I thought, well, hell, I'll sell them
Speaker 3: on the trunk of my car. I've done that before,
Speaker 3: you know. So I bought the bottles and built a
Speaker 3: little website and started selling to people. And then someone called.
Speaker 3: It was a local gift shop and he said, hey,
Speaker 3: my friend told me about this product. You have I
Speaker 3: want to sell at my store. And I said, oh okay,
Speaker 3: and I'd already had my margin set out to sell online.
Speaker 3: And this is eighteen years ago. This is really before
Speaker 3: a lot of DTOC businesses were, you know, even a thing.
Speaker 3: And I was selling it at five dollars because that's
Speaker 3: the margins I needed. And this guy wanted to buy wholesale,
Speaker 3: and I go, what's wholesale? Like this literally how much?
Speaker 3: I didn't know and he goes, oh, well, you know,
Speaker 3: you sell it to me, and then I double it
Speaker 3: and I was like, oh shit, okay, well I guess
Speaker 3: it's I've got to sell it for five dollars. Now
Speaker 3: he's got to sell it for ten. So that's how
Speaker 3: poopri became ten dollars. And it's been ten dollars for
Speaker 3: eighteen years. I've never raised the phone.
Speaker 2: Oh okay. I was going to ask, like, it's just
Speaker 2: such an interesting story because I've had ideas that I've
Speaker 2: let taper off, but because of what's called imposter syndrome,
Speaker 2: like when you have been through bankruptcies and you you know,
Speaker 2: have come up with other ideas and I'm just curious,
Speaker 2: you know, when you got this idea for poopery. Did
Speaker 2: you have that whether the doubts. Did you have that
Speaker 2: in your head or no? I mean I.
Speaker 3: Remember one doubt. Not at the beginning of developing it. Again,
Speaker 3: it's almost like I had blinders on because I saw it.
Speaker 3: Does that make sense. Yeah, when you see a picture
Speaker 3: and you go, there's me standing at Yosemite, I must
Speaker 3: have been there because there's a picture, right, even if
Speaker 3: you don't remember it. So it's kind of like that.
Speaker 3: It's like I saw it.
Speaker 2: So did you see your success or you just saw
Speaker 2: the bottle of hoopery?
Speaker 3: Well, I just saw oil floating on water. I saw
Speaker 3: that I could eliminate the odor. Got it, got it,
Speaker 3: got it Once I did that, my mission was how
Speaker 3: do I create what I now saw? And I actually
Speaker 3: have two new companies that two tech companies that we've
Speaker 3: just started. I started with my husband, and it's because
Speaker 3: of things that I saw that Now I'm trying to
Speaker 3: figure out what did I actually see? Does that make sense?
Speaker 2: Yeah? For sure?
Speaker 1: So how did you were you discouraged by the people
Speaker 1: in your life not believing in your idea?
Speaker 3: No, because I really didn't care anymore. You know, you
Speaker 3: have to the beauty of it's so funny. We have
Speaker 3: a line in one of the songs my husband and
Speaker 3: I wrote an album that we're just about to finish.
Speaker 2: My goodness, what haven't you done right lady?
Speaker 3: That's fun We have a line that says, there's beauty
Speaker 3: and the breakdown of the walls crashing down. So there's
Speaker 3: something that happens when you're at the bottom. It's really
Speaker 3: I call it the luxury of losing everything, because once
Speaker 3: you've lost everything and you realize, hey, I'm intact, I'm
Speaker 3: still good, I'm living, I'm breathing, you build some sort
Speaker 3: of resilience, see where you don't really care anymore. Yeah,
Speaker 3: definitely as the ego and attachment. But I did that
Speaker 3: with Pee right after the pandemic. I didn't want to
Speaker 3: come back. I was living in Beverly Hills and the
Speaker 3: company was really suffering, and I didn't want to come back,
Speaker 3: and I really thought I was going to lose everything.
Speaker 3: So I had to face that in myself. Am I
Speaker 3: willing to lose everything? Wow?
Speaker 2: We've talked about this, like how when you're at the bottom,
Speaker 2: it's you know this grap you wanted, there's nowhere to go, right,
Speaker 2: So you have the luxury of that and the luxury
Speaker 2: if you can only rise. But when you're at the top,
Speaker 2: there sometimes is that fear that you're going to get
Speaker 2: sucked back down. Yeah, and so like the beautiful place
Speaker 2: to live is outside of that sort of My therapist
Speaker 2: always says like indignity, like there's nothing to lose, there's
Speaker 2: nothing to gain. You know, you're good where you are,
Speaker 2: and then you can just do your thing without fear.
Speaker 3: And my probogy that is to go all the way in.
Speaker 3: And when I say all the way in is I
Speaker 3: don't mess with the fear. I don't sit there and go, oh,
Speaker 3: I'm going to try to go to a positive thought.
Speaker 3: I'm going to like, I don't do any of that
Speaker 3: stuff right because that's just the thing I don't like
Speaker 3: about mindfulness as it's full of mind, you know what
Speaker 3: I'm saying. So what I love is mindfulness is try
Speaker 3: to try to try to manage your thoughts, try to
Speaker 3: you know. So what I do is I go all
Speaker 3: the way down into the bottom, really imagining I've lost everything.
Speaker 3: I'm a fake. I'm a fraud. Everybody's laughing at me.
Speaker 3: They think I'm a big joke. Literally, I spent this
Speaker 3: is two years ago. I spent in my bed for
Speaker 3: a couple of days, just curled up, going through all
Speaker 3: of that horror.
Speaker 2: You know, that does not sound like fun.
Speaker 3: Everybody said you teach manifest every story you could imagine.
Speaker 3: I was going through it and I finally went like, okay,
Speaker 3: that's it. I'm losing everything. And then I thought, well,
Speaker 3: that'd make a good story. Do you see how to
Speaker 3: bounce back up? But they as I go all the
Speaker 3: way down, I don't try to temper that fear. I'm like, okay,
Speaker 3: let's go. If I'm gonna lose everything, let's see what
Speaker 3: does that look like? What does that feel like? What
Speaker 3: is every story that's involved in that? Yeah, says that
Speaker 3: it's just like an ayahuasca ceremony, you know, or any
Speaker 3: sort of medicine ceremony, if you've ever done any of those.
Speaker 3: The thing is you're get shown the dark thing, but
Speaker 3: you look at you face it, and then you integrate it,
Speaker 3: and then it doesn't have power anymore.
Speaker 2: Do you feel like you would have had that sort
Speaker 2: of wherewithal when you were younger? Because we're all about
Speaker 2: talking about, you know, reinventing ourselves, not just reinventing ourselves,
Speaker 2: but you know, finding things that fulfill us as we
Speaker 2: get older. And uh, for me, I feel like I
Speaker 2: could do things now that I would never have been
Speaker 2: able to do in my twenties or thirties.
Speaker 3: Oh no, yeah, no, no way, you're so much more wise. Yeah.
Speaker 3: My daughter the other day was talking about she was
Speaker 3: taking a lot of personal accountability and I said, you know,
Speaker 3: and she was like, I'm going to go in and
Speaker 3: do some work on that. And I said, you know,
Speaker 3: it's so great that you're facing that and taking accountability
Speaker 3: and that you know it's safe enough. I said, only
Speaker 3: wisdom would know what's safe enough to go there. And
Speaker 3: she was like, oh mom, And I go, yeah, I go.
Speaker 3: That's the beauty of wisdom. You know, I can dive
Speaker 3: to those deep dark places and I'm going to be okay, yeah, yeah.
Speaker 2: It makes sense anymore.
Speaker 3: It's like, Okay, I need.
Speaker 2: To get past that fear.
Speaker 1: I still am afraid of those things, and I think
Speaker 1: that holds me back and I actually pull the trigger
Speaker 1: on a lot of ideas, but I get sucked down
Speaker 1: by people not believing in me. I hold things very
Speaker 1: tight to the vest, like I won't tell anyone until
Speaker 1: it's a success, so that they don't know.
Speaker 2: If I fail.
Speaker 1: I'm scared of people seeing my failures.
Speaker 3: Oh you know, it would be a really fun exercise.
Speaker 3: If you go to the coffee shop this week, say
Speaker 3: they say what's your name? When you go Hi, Jackie,
Speaker 3: I could really be a failure. I'm a failure and
Speaker 3: see what happens. So I love they good all somatic exercises.
Speaker 2: What will happen? I think you would end up in
Speaker 2: patience Jackie herself she only lost. She's looking for helping
Speaker 2: start ups.
Speaker 3: Yeah right, you know I did it when I first
Speaker 3: got divorced. I was terrified of being I'd been married
Speaker 3: twenty six years. That was my identity. And one of
Speaker 3: my friends, best creative coach in the world, Gillian Farrabee,
Speaker 3: she said, order your coffee and say, hey, I'm Susie.
Speaker 3: I'm single. And I did. I went to order it
Speaker 3: and I'd go, I'm Susie, I'm no God. I just
Speaker 3: cry for like two weeks. Every time i'd order my coffee,
Speaker 3: I'd be like, I'm Susie, I'm single.
Speaker 2: And they never called the men in the white coats.
Speaker 2: They just like, have your coffee.
Speaker 3: Okay, someone would write, Susie is single.
Speaker 2: Single, Oh my goodness, why did it help?
Speaker 3: It helps because you face it, you know, it's the
Speaker 3: same thing. It's like, hi, you know Jackie. You know
Speaker 3: I feel I could be a failure, you know, and
Speaker 3: if you just do that, they're like, oh dude, me too.
Speaker 2: Right, well, what do they say in the twelve step programs?
Speaker 2: Acceptance is the first said the first step. Accept it
Speaker 2: when you're free of it, you know.
Speaker 3: Yeah, it's a big dark secret. I'm afraid it. We're
Speaker 3: all afraid of being a failure.
Speaker 1: Yeah, can I ask you? I'm dying here the rest
Speaker 1: of this story. So the guy bought, he put it
Speaker 1: in his store. He sold it for ten dollars, and
Speaker 1: then what.
Speaker 3: And then the next day another store called and said
Speaker 3: a friend of mine bought this product, put it in
Speaker 3: his store, and I buy the product, and the next
Speaker 3: day another friend.
Speaker 1: And what was your mindset? Were you like, oh my god,
Speaker 1: I can't believe this. It was your first successful, really
Speaker 1: successful product, right?
Speaker 3: Yeah. I was excited. I was like, wow, this is amazing.
Speaker 3: And then they said you need to go to market.
Speaker 3: And I'm like, what's market? And they're like, well, you
Speaker 3: go to the gift market and then you set up
Speaker 3: a booth and then people come to place orders. And
Speaker 3: so I did my first gift market in Dallas, and
Speaker 3: that's the point where I wanted to leave. We set
Speaker 3: up the booth, you know, and I have like, you know,
Speaker 3: drapes and a toilet with yellow faked limits. It was
Speaker 3: so bad and people kept walking by laughing. And I
Speaker 3: looked at my husband at the time and I'm like,
Speaker 3: we got to get out of here, okay, and he goes,
Speaker 3: we paid five thousand dollars. I don't care. We're getting
Speaker 3: out of here, like this is an embarrassment. But he
Speaker 3: talked to me out of it, and I talked to
Speaker 3: myself into staying. And we made like fifteen or twenty thousand,
Speaker 3: and we were so excited.
Speaker 2: Wow, that's a lot of money. Was an entire investment
Speaker 2: right there. Yeah.
Speaker 3: And then they were going, are you going to Atlanta Market?
Speaker 3: I'm like, when's that? And they're like, in two weeks.
Speaker 3: So I called Atlanta, go to Atlanta and then they
Speaker 3: go You're gonna go to New York Market And I'm like,
Speaker 3: when's that and they're like, oh, that's in three weeks.
Speaker 3: I'm like, okay, great. So I just kept literally everybody
Speaker 3: just kept leading me there. I was like, and I just.
Speaker 2: Have to ask you, like, when you're that big of
Speaker 2: a success, I just want to know what that feels like.
Speaker 2: And I don't care. I'm just going to say it
Speaker 2: the money of it all, And I know you're probably
Speaker 2: gonna say that's probably it wasn't the most fulfilling part.
Speaker 2: But like what I.
Speaker 4: Think, like it's that must be so crazy and exciting,
Speaker 4: and I don't know, like tell us some of maybe
Speaker 4: that wasn't the money that thrilled you.
Speaker 2: Maybe that was just be me, but it wasn't because I.
Speaker 3: Had a very complicated relationship with money. You know, I
Speaker 3: had a lot of poverty mindset to really overcome. You know.
Speaker 3: I remember the first time I bought a pair of
Speaker 3: Farantinium Baker boots from Barney's and they were like six
Speaker 3: hundred bucks. This is like fifteen years ago, and I
Speaker 3: sent them back three times. Oh, and I was making
Speaker 3: you know, we were doing a couple of million dollars
Speaker 3: a year, but it was so oh my god. So
Speaker 3: I had a lot of worthiness issues. So money was
Speaker 3: the business was doing its thing, and I never really
Speaker 3: took it personal. So I never really thought, oh yay,
Speaker 3: I made a bunch of money. It's just like almost
Speaker 3: like a child like you got to get at school. Yeah,
Speaker 3: you made an a that's awesome. That's the child, right right, child.
Speaker 3: You don't sit there and go ooh, I have a
Speaker 3: child who got day's I made or so smart? You
Speaker 3: know what I'm saying. You just go, that's great. Bag. Maybe.
Speaker 3: So that was my relationship and still is my relationship
Speaker 3: with poopery.
Speaker 2: That's probably way healthier than the way that I think,
Speaker 2: which is just not that you should be. I don't
Speaker 2: know if you're driven by money, if you ever really
Speaker 2: find the kind of success that you want, right, But
Speaker 2: I feel like I would be so excited about that
Speaker 2: part of it. Yeah, yeah, and.
Speaker 3: Again wonderful news. You probably don't have worthiness issues to
Speaker 3: work through.
Speaker 2: Oh believe me. I have plenty of issues.
Speaker 3: Do sound like it right there? But other issues, But
Speaker 3: you say we all have own. That was an issue
Speaker 3: that I was working through and really still are, like,
Speaker 3: what is you know, I've been married for a year
Speaker 3: and both of us had to have had to have
Speaker 3: some really harsh facings of worthiness. You know, how can
Speaker 3: you you know what happens when you get everything you
Speaker 3: ever wanted.
Speaker 2: Yeah, well, you just wait for the h Yeah yeah,
Speaker 2: I heard it. Or you know, I always waiting for
Speaker 2: a shoe to drop after that, Like when something good happens,
Speaker 2: I'm waiting for it to get right to get So
Speaker 2: what's been the most exciting part of this for you?
Speaker 3: What I learned is to not be attached. I was like, oh,
Speaker 3: it's its thing, I'm not going to be attached to
Speaker 3: it because I'm not going to go on the ride
Speaker 3: of money. I've been bankrupt twice. I've been Forbes richest women,
Speaker 3: I've been bankrupt twice. Don't get on you.
Speaker 2: You have bankrupt after Forbes.
Speaker 3: I was bankrupt when I was twenty and then I
Speaker 3: was bank thirty.
Speaker 1: Are you comfortable talking about that. I'd love to know
Speaker 1: your backstory.
Speaker 3: I'm comfortable talking about everything.
Speaker 2: Yeah.
Speaker 1: So what was your first Your first bankruptcy was from
Speaker 1: starting another product.
Speaker 3: No, I had a bridal salon I bought when I
Speaker 3: was nineteen. I got married, I was married, bankrupt, and
Speaker 3: divorced by the time I was twenty one.
Speaker 2: Wow wow.
Speaker 3: Yeah. But the really fun part is I when I
Speaker 3: was seventeen, I invented a pair of denium shoes. I
Speaker 3: really get to tell the story. It was really fun.
Speaker 3: It was back in the day when guest genes were
Speaker 3: really anyway you wore, like if you were a pink sweater,
Speaker 3: you were pink pumps. It was like the cigarette leg ye,
Speaker 3: the colorful pumps, right eighty two. But anyway, I thought, well,
Speaker 3: you know if I if these were dentialm they would
Speaker 3: match everything. So my boyfriend's aunt worked a shoe factory.
Speaker 3: I draw up a shoe, I cut up some dinum
Speaker 3: and leather, and she makes me this dental pump. So
Speaker 3: I called guests in New York and I'm like, oh
Speaker 3: my god, here I am seventeen year old little girl
Speaker 3: from Arkansas.
Speaker 2: Right.
Speaker 3: I called them and they're like, we're coming out with
Speaker 3: a shoe line. Come see us. And I was like wow.
Speaker 3: So I called. I go to my mom and I'm like,
Speaker 3: I got to go to New York. Guests, you know,
Speaker 3: wants to see me see my dental pump. And she said,
Speaker 3: you can't go to ark I mean to New York.
Speaker 3: I said, why, She goes, You're just that girl from Arkansas.
Speaker 3: They're going to chew you up and spit you out.
Speaker 3: So I never went right. Well, I came out with
Speaker 3: two years later, a dnim shoe, a dentim pump. Right,
Speaker 3: Lena did a pump you know.
Speaker 2: Wow. How was your relationship with.
Speaker 1: Your mom.
Speaker 3: Tumultuous?
Speaker 2: Okay?
Speaker 3: Yeah? Yeah, I was molested by my stepfather and when
Speaker 3: it came out when I was sixteen, she ended up
Speaker 3: living with my stepfather until she died. So it was
Speaker 3: a massive betrayal, you know, my psyche.
Speaker 1: So I understand my relationship, and now I'm not surprised that, you.
Speaker 3: Know, just like that, like, yeah, she really did believe
Speaker 3: they're going to choot me up and spit me out.
Speaker 3: You know.
Speaker 1: It was Yeah, she probably thought she was protecting you.
Speaker 2: Yeah.
Speaker 1: Yeah, wow, so that never went anywhere. Okay, so what
Speaker 1: made you bankrupt? Just creating the shoe using all your money?
Speaker 3: No, no, no, I bought a bridal salon, so then
Speaker 3: I thought, oh, there's a bridal salon. A lady was
Speaker 3: going out of business. It ended up with a bunch
Speaker 3: of old inventory. She really tricked me, you know. But anyway,
Speaker 3: I ended up following bankruptcy and just moved on.
Speaker 2: I mean, this is such everything about this is inspirational
Speaker 2: and I think, you know, we hope that our listeners
Speaker 2: are not just middle aged but also you know, younger,
Speaker 2: and like, how great, Like I want my daughter to
Speaker 2: hear about this.
Speaker 1: Yeah, because it's really easy to believe that when life
Speaker 1: knocks you down that there's that's it, that's all there
Speaker 1: is for me, And like, I took my shot and
Speaker 1: now that's done. So how do you pick yourself back
Speaker 1: up after that? Especially being so young and not having support.
Speaker 3: You know, I'm starting to understand the answer to that question.
Speaker 3: That's the that's the question that stumped me the most
Speaker 3: over the past, you know, ten years of doing these
Speaker 3: interviews is people would say, where'd you get your resilience?
Speaker 3: And I was like, I don't know, you know, but
Speaker 3: what I believe is it's faith. I was raised in
Speaker 3: a very dog at a super conservative Christian environment that
Speaker 3: I rebelled from for many years. But they're also the
Speaker 3: beauty in that there was a seed of faith in
Speaker 3: me that knew that everything's going to be okay. You
Speaker 3: know my father, It's funny I learned about balance from
Speaker 3: someone that was bipolar. My dad was a bi bipolar.
Speaker 3: He was also alcoholic, but he used to draw me
Speaker 3: the universe, and he'd be like, here's the way the
Speaker 3: universe work. So he's teaching me metaphysics in Arkansas nineteen
Speaker 3: you know, when I was a god in the seventies,
Speaker 3: and he would say, and he had no metaphysical training,
Speaker 3: but he would say, the universe is balanced, right. You
Speaker 3: can't believe in angels if you don't believe in demons,
Speaker 3: he said, But the way that it's designed is evil
Speaker 3: can never overtake good because it's a perfect balance that
Speaker 3: in itself is benevolent.
Speaker 2: So that's so cool. Yeah, I mean I never thought
Speaker 2: of it that way.
Speaker 3: Exackly equal. There's a little bit more benevolence because of
Speaker 3: just that alone. That's what raises it to where so
Speaker 3: I always it's trained from a young age to know
Speaker 3: that everything's okay.
Speaker 2: I spent so much time worrying about evil taking over,
Speaker 2: especially right now at this point that our world where
Speaker 2: we are right now, and we're two Jewish women, and
Speaker 2: I think there's a lot of fear specifically for Jewish
Speaker 2: people right now. I know there is in this country.
Speaker 2: And what a fabulous thing, yeah, And what a fabulous
Speaker 2: thing for me to hold on to and share with
Speaker 2: my friends, and not only that, but like talking about
Speaker 2: younger people. I have two kids in their twenties, and
Speaker 2: they get so frightened, like what if this doesn't go well?
Speaker 2: What if it doesn't go right? Where will I be
Speaker 2: in there? I'm like, you're in your twenties, this is
Speaker 2: the time for all of that. But still you know,
Speaker 2: having some faith, and I think just sharing with them
Speaker 2: this story is going to be very valuable to them.
Speaker 1: So how do you feel about if there was someone
Speaker 1: in our lives who was creating something that we didn't
Speaker 1: think was a great idea? Do you believe in just
Speaker 1: shutting your mouth or being honest or just supporting someone
Speaker 1: blindly no matter what?
Speaker 2: Like what hell? What it helped you?
Speaker 3: Yeah, there's a rule, right, what is it? Is it useful?
Speaker 3: Is it productive?
Speaker 2: Yeah? What are those things?
Speaker 3: Yeah?
Speaker 2: I know there's like there I want to say, it's
Speaker 2: there's like four letters or something. There's something you never.
Speaker 3: Idea, but I still kind of do it. No, I
Speaker 3: don't exactly remember, it's like, hold on, is this going
Speaker 3: to serve right? The person, the project, whatever it could be?
Speaker 3: Feedback that's necessary, Like, hey, it didn't work for me.
Speaker 3: That's very valuable feedback to It's not negative, it's honest,
Speaker 3: it's right. I love that you're going for it, and
Speaker 3: I had issues with it. Can I tell you what
Speaker 3: happened right, rather than oh, that's a bad idea that sucks.
Speaker 3: You're going to fail, you know, or overinflating pretending like
Speaker 3: it's good when it's not. One of the issues. I
Speaker 3: do believe we make too much stuff, but I think
Speaker 3: the issue is we don't make If we only made
Speaker 3: stuff that made our lives better, we would have way
Speaker 3: fewer products, you know. So that's the question is does
Speaker 3: it make the world better, does it make you better?
Speaker 3: Or is it just more crap we're putting out in
Speaker 3: the world.
Speaker 2: And this might be a very ridiculous question, but I
Speaker 2: can't help it. You have a daughter, one daughter, do
Speaker 2: you have other one you want to tell daughter?
Speaker 3: And two sons.
Speaker 2: I'm just wondering how just watching you. I know that
Speaker 2: when I created a business when I was fifty, and
Speaker 2: I was just saying earlier, my therapist said, the greatest
Speaker 2: part of this is having your daughter watch you at
Speaker 2: fifty create something and feel so good about it. But
Speaker 2: I'm just wondering all of these messages I want to
Speaker 2: share them with my kids. And I wonder about your kids.
Speaker 2: Are you able to do all of this, not just
Speaker 2: in theory, but in practice, kind of stay out of
Speaker 2: their space and let them fail. And because I work
Speaker 2: very hard at that. It's not easy.
Speaker 3: It's not easy. It's not easy. Still. Now, you know,
Speaker 3: one of my sons right now, we're we're trying to mend.
Speaker 3: But you know he has a lot of anyway, it
Speaker 3: doesn't matter. You know, there's family issues.
Speaker 2: Right there, always are there, always are.
Speaker 3: They always come up and it's always about like you know,
Speaker 3: i'll tell you what I told him. I won't tell
Speaker 3: you his part, that's his business. But I said, you know,
Speaker 3: I apologize for having the misconception that I could alleviate
Speaker 3: struggle in your life and that it would be good
Speaker 3: for you.
Speaker 2: Thank you. When I have to write it down, Jackie,
Speaker 2: do you have a pen? Okay? Perfect? Because I want
Speaker 2: to say that to my children. I'm sorry that I
Speaker 2: had the misconception.
Speaker 1: That I could alleviate struggle, that I exactly eliminate your
Speaker 1: struggles for you, right, because everything you need struggles, right.
Speaker 2: I love that.
Speaker 3: It's the truth. It's like, man, I had a really misconception.
Speaker 3: I thought, if you didn't struggle, your life would be great.
Speaker 3: That's really what I thought. What a myth?
Speaker 1: That's I asked you about your spiritual work. You have
Speaker 1: a platform called Eliva shit. Can you tell us about that?
Speaker 2: Which is obviously obviously.
Speaker 3: Yeah, yes, well it's actually called Alivas. Oh. I did
Speaker 3: want to call it a live as shit, but I
Speaker 3: couldn't because of you can't do ads right saying shit right. Okay,
Speaker 3: So anyway, it's called a live OS for a live
Speaker 3: operating system. I do have any on Siginus says a
Speaker 3: live as shit, But yeah, Aliva WES is basically a thesis.
Speaker 3: It's taking the twenty years of hardcore personal development work.
Speaker 3: I don't do anything halfway, you know. I've done over
Speaker 3: one hundred and seventy something hallucinogenic journeys in ceremonial settings,
Speaker 3: psychological reasons. I've done EMDR for over ten years, religiously,
Speaker 3: I've done somatic therapy for thirty years, countless workshop. So
Speaker 3: I'm just mean I've been in it, right. So what
Speaker 3: happened is I took the eight markers that I thought,
Speaker 3: really that things that I learned that really made a
Speaker 3: change in my life and I packaged them together. I say,
Speaker 3: at the very beginning, this is a thesis. Here's my teachers,
Speaker 3: here's my mentors. I don't know where my work stops.
Speaker 3: And there's starts and there's ends. You know, I'm saying,
Speaker 3: I don't, so I've tried to give as much credit
Speaker 3: as I can. But it's like you go through college
Speaker 3: and you go, hold on, here's what I learned, and
Speaker 3: here are my theories and my ideas, and it drastically
Speaker 3: changes people's lives. The first time I taught it, I
Speaker 3: taught it to twenty five women. I asked them to
Speaker 3: be my accountability partners. I wanted to rewrite that program
Speaker 3: that I wrote, you know, eighteen years before, and man,
Speaker 3: they were getting divorced. They were like quitting their jobs,
Speaker 3: They're moving across country. I was like, hold on, people,
Speaker 3: what are you doing? And what I realized is they
Speaker 3: were just looking for permission. These were all inner desires
Speaker 3: that had been happening for a long time, you know,
Speaker 3: I'm saying. And now all of a sudden, as they're
Speaker 3: working through the system and learning about residents and dissonance
Speaker 3: and how to identify these things once you can't once
Speaker 3: you identify dissonance, you can't unsee it. It's like, oh shit,
Speaker 3: this is draining my energy. Okay, great, what am I
Speaker 3: going to do about it? Then you can make choices.
Speaker 3: People that say, oh, this marriage is killing me, this
Speaker 3: job is killing me, there's truth to that. It's actually
Speaker 3: draining your life force energy. So a lot of people
Speaker 3: through an eight week process for basically getting rid of
Speaker 3: the shit. You know, we dump a lot of shit
Speaker 3: and then we start putting in good ship. Wow.
Speaker 1: So is it designed more for people who are Do
Speaker 1: you find that the women who come to you are
Speaker 1: more drawn for they want to start a new business,
Speaker 1: or they're just people who are struggling in their life.
Speaker 3: Everyone everyone's struggling with something. Yeah, the relationship of business,
Speaker 3: what's happening in the world. You know, there's if so
Speaker 3: it's for anyone.
Speaker 2: Do you tend to draw more young, younger women or
Speaker 2: middle aged women? Just everyone?
Speaker 3: Everyone? Usually middle aged to older women.
Speaker 2: That's what I would think.
Speaker 3: But we've had people. I've had girls as young as
Speaker 3: thirteen go through it. Wow. Wow, Yeah, it's a it's
Speaker 3: a great program. Yeah. So really, anybody can do it
Speaker 3: because the principles are very basic you know, but it
Speaker 3: is a process and we put you in a group
Speaker 3: and you have these accountability partners. It's really fun. There
Speaker 3: are still I haven't really taught it in a couple
Speaker 3: of years. I'm getting ready to do another live one
Speaker 3: and really start promoting it again. But you know, there
Speaker 3: are people that have a live groups from four years
Speaker 3: ago that are still you know, in their mentor circles.
Speaker 2: Really, our listeners can sign up for this online obviously.
Speaker 3: Oh you just go to Susie Batist.
Speaker 2: I see you guys.
Speaker 1: Yeah, can I ask you back to poopery because I
Speaker 1: just think that it is such an amazing product. When
Speaker 1: was the moment that you were like, wow, I have
Speaker 1: truly made it? Like was there a celebrity who was
Speaker 1: like I have this in my bathroom like Oprah or
Speaker 1: not that Oprah poops? But was there like a place
Speaker 1: where you saw it being sold or you know, on
Speaker 1: in the bathroom at the Oscars, or was there.
Speaker 2: Any moment for you?
Speaker 1: Not really again, you stay separated from that.
Speaker 3: I do, I really do. I go to gratitude, you know,
Speaker 3: each time somebody goes, oh my god, I love that product,
Speaker 3: I just go to, oh my god, I'm so grateful,
Speaker 3: thank you for buying it, you know, because even though
Speaker 3: I've sold one hundred and eighty million bottles, those are
Speaker 3: one hundred and eighty million people that took a chance.
Speaker 2: You see.
Speaker 1: I think that's my problem is it goes straight to
Speaker 1: ego for me. Yeah, it goes to ego, and then
Speaker 1: it goes to fear. It goes to wow, I really
Speaker 1: made it, and then it goes to wow, there's nowhere
Speaker 1: but down to go.
Speaker 2: That's all of us. It's very hard to get where.
Speaker 2: I don't know if it's hard, but it takes a while. Susie,
Speaker 2: where you're in therapy.
Speaker 3: Well, I think I've been in therapy for twenty years.
Speaker 2: Yeah, me too. You know.
Speaker 3: It's like I've made it to where right was?
Speaker 2: I not a whole before poopery?
Speaker 3: Righting I've seen is whenever I have tried to make it,
Speaker 3: I keep moving the carrot, so I never really make it. Yeah,
Speaker 3: you know, so I got tired of trying to make it, Like, Okay,
Speaker 3: I'm not going to get to where I want to
Speaker 3: go because I keep moving this damn needle and I
Speaker 3: know I'm moving it. But then if that happens, then
Speaker 3: I'll really you know, so I just kind of learned
Speaker 3: to detach myself from that and be like, it's doing
Speaker 3: it's thing, you know, just like my children, they're doing
Speaker 3: their life and it's awesome and I get to be freeing.
Speaker 1: So now that you have this amazingly successful product and
Speaker 1: spiritual course and website, and is what's next? Do you
Speaker 1: feel like you should like you can just like slow
Speaker 1: down and stop or do you have a million more ideas?
Speaker 3: Well? I thought so. I was a year and a
Speaker 3: half ago, I was living six months in Ohi, and
Speaker 3: I was moving to Kauai and going to live six
Speaker 3: months in Kawahi and six months in Ohai. And I
Speaker 3: came home for a month before I was going to Kauai,
Speaker 3: and I fell in love with my husband here in Dallas.
Speaker 2: How just out here asy real quick? How'd you meet him?
Speaker 3: And what is he like? We've known each other for
Speaker 3: five years, just socially and no attraction to each other.
Speaker 3: And one night he came over for a business meeting
Speaker 3: that I wanted to blow off because we both love
Speaker 3: helping young artists and a friend of ours was like,
Speaker 3: you guys got to get together and collaborate, right, And
Speaker 3: he walked in and my entire body shook. And we
Speaker 3: have a song called the Moment and he's like, you know,
Speaker 3: it's it's literally something happened in that moment. We still
Speaker 3: don't know. We'll probably for the rest of our lives
Speaker 3: not know. How can you have zero attraction to anyone
Speaker 3: and at parties at my house like zero and then
Speaker 3: all of a sudden you are madly, wildly in love.
Speaker 3: It was. It's the wildest thing.
Speaker 1: Still, what a life life, Such an interesting life. Agree,
Speaker 1: it's so we.
Speaker 3: Were I say we wrote thirty two songs that first
Speaker 3: two months we were together. We didn't sleep or eat.
Speaker 3: I kept texting Gay my mentor going, am I, okay.
Speaker 2: Are you selling this album?
Speaker 3: And someone playing he's a musician, he's a singer.
Speaker 1: Wow, are you selling this album? Did you sign them?
Speaker 3: And I will launch it in March of next year
Speaker 3: for you, my roly don'te an article on him. We
Speaker 3: performed some of the songs that he performed at south
Speaker 3: By Southwest. It's just fun.
Speaker 1: Wow, it is.
Speaker 2: It sounds like you're really creative.
Speaker 3: So your child will make a drawing and you're like, oh,
Speaker 3: that's great and they're like yeah, and it's on the
Speaker 3: fridge and they're making another one. Right. That's the way
Speaker 3: I consider ideas. It's like I'm not attached to them.
Speaker 3: We know, it's like they're just ideas. Man in some works,
Speaker 3: some don't. I have a goal at Fred, I tell
Speaker 3: the whole team is we just got to win more
Speaker 3: than we lose. That's it. So losing is a part
Speaker 3: of it. There's not a single sports game in the
Speaker 3: world you don't lose something.
Speaker 1: Yeah, I love that.
Speaker 2: I love that because I take losses really hard. You do,
Speaker 2: but if you if you consider it as part of
Speaker 2: the whole, you know, it's no wonderful way to live. Yes. Yeah.
Speaker 1: So our main audience who we speak to are women
Speaker 1: in middle age who we've we've talked about the fact
Speaker 1: that we are sort of like an invisible in society.
Speaker 1: You know, you lose you know, we were mothers, We
Speaker 1: are mothers, and then your children grow up and suddenly
Speaker 1: you lose purpose. So what would you say to anyone
Speaker 1: in their forties or fifty who was trying to think
Speaker 1: of something new to surround.
Speaker 2: Your career business even necessarily just like interview direction, but
Speaker 2: they're scared go to the coffee shop.
Speaker 3: Yeah, go to the coffee shop. Aye, I'm cam are scared. Yes,
Speaker 3: I'm scared, and lamont that the biggest in bird by Bird, Right,
Speaker 3: whatever is your biggest fear or secret, paint it red
Speaker 3: because then it has no power over you. What does
Speaker 3: that mean? Pain't it read like highlight it? You know?
Speaker 3: Whatever your biggest secret or fear is highlighted?
Speaker 2: What do you mean like highlight it in your mind?
Speaker 2: And I tell people about it?
Speaker 3: People?
Speaker 2: You tell people about it.
Speaker 3: I've done that on stage. I'm terrified to be apround stage.
Speaker 3: I just wanted to let you guys know that before
Speaker 3: we start. And what I really want to talk about
Speaker 3: today is right, it's like it. I used to do
Speaker 3: that because I was scared, and I would just let
Speaker 3: them know I'm scared.
Speaker 1: And what about the money part of like taking a
Speaker 1: loan and like putting yourself in debt?
Speaker 2: Jackie's very practical or sort of like, yes, well, I
Speaker 2: mean that's a part of it.
Speaker 3: Ever, now we were debt free. We have a line
Speaker 3: of credit now because we do a lot of business,
Speaker 3: but we didn't even have a loan until maybe like
Speaker 3: six or eight years ago. We operated off our own capital,
Speaker 3: no investors, no loans, so we only have a line
Speaker 3: of credit now, we don't have a loan.
Speaker 1: Wow, it's amazing. You're really inspirational, the coolest you really are. Well,
Speaker 1: we have your products, we love them, we love That's
Speaker 1: why we really wanted to talk to you.
Speaker 2: But this is all amazing. I don't know.
Speaker 1: I just think that your mindset with everything is so centered,
Speaker 1: and I think what I learned today is like to
Speaker 1: take my ego out of it.
Speaker 2: It's a process. Not an easy thing to do, right.
Speaker 2: I find I've had that message again for my therapist
Speaker 2: for a long time, and it's it's for me, it's
Speaker 2: not it's a process, and I'm better at it now
Speaker 2: than I was, you know, a year ago. But especially
Speaker 2: Jackie with we're both on a reality television program. I
Speaker 2: don't know if you knew that. Yeah, I'm not surprised
Speaker 2: that you don't know. I'm picturing you not even watching TV.
Speaker 3: I went ahead. I have cable now, but I didn't
Speaker 3: have it for twenty years.
Speaker 2: Yeah, like I feel like that. I just I've that
Speaker 2: was an easy guess for me. But anyway, we're in
Speaker 2: this very interesting industry and it's very hard to factor
Speaker 2: out your ego. We're surrounded by ego.
Speaker 1: And a lot of judgment on social media, a lot
Speaker 1: of judgment about everything you do and whether you are
Speaker 1: a success or a failure.
Speaker 2: So it's hard to separate yourself from that.
Speaker 1: But I think if you can take your ego out
Speaker 1: of things, Like last year, I wrote a book, and
Speaker 1: if I could let the book just live and not
Speaker 1: make the book about like how successful I am, yeah,
Speaker 1: I think I'd enjoy the process a lot more.
Speaker 3: You know what. I I was in a similar place
Speaker 3: a few years ago before the pandemic. You know. It
Speaker 3: was the Forbes and you know, it was negotiating with
Speaker 3: some people at Netflix, and like there's all kinds of
Speaker 3: stuff happening. It was all about me, right. The problem
Speaker 3: is I really started believing it was all true.
Speaker 2: Yeah, belie your own hype.
Speaker 3: I didn't like myself, you know, and that's the reason
Speaker 3: I just went. I tapped out of everything. Thank goodness,
Speaker 3: the pandemic came. I was like, great, thank you. But
Speaker 3: I literally said this. I said to one of my
Speaker 3: true Jillian, the creative, to my best friend. I said,
Speaker 3: I wish I could sell the rights to Susie Pettis
Speaker 3: so that I could start living my life, and she goes,
Speaker 3: do you hear what you just said? And that's when
Speaker 3: I realized, whatever this character is of Susie Pettis I
Speaker 3: have bought there's too much weight there, right, Yeah, it's like,
Speaker 3: whatever that is, I don't even want it, so what
Speaker 3: is that? So then I've been in this four year.
Speaker 3: That's the reason I'm not out that much anymore. I'm
Speaker 3: getting ready to be I will be. But I really
Speaker 3: had to come at it from a different place because
Speaker 3: I started believing it.
Speaker 2: Yeah cool, Well this was amazing.
Speaker 3: None of it's true.
Speaker 2: Yeah, I know. None of that's true. All of it's
Speaker 2: made up. I think that all even.
Speaker 3: Yeah, I'm the greatest saying since peanut butter, and I'm
Speaker 3: the biggest piece of shit.
Speaker 2: It can all happen in a day. Yeah, absolutely, I'm
Speaker 2: telling you, Jack, I do. So we talked. I talk
Speaker 2: about this so much in therapy and it is a
Speaker 2: delight to talk about it with you. Yeah, this is great.
Speaker 1: Thank you so much for joining us. We love your product,
Speaker 1: I love your six sus We wish you everything good.
Speaker 1: Doesn't sound like you need our well wishes because.
Speaker 3: Yeah, thank you so much and the same to you
Speaker 3: and send me send me your show. I want to
Speaker 3: watch it.
Speaker 2: No, no, no, I'm not so sure.
Speaker 1: Your spirituality.
Speaker 2: You'll have to use the pole. We enjoy it just
Speaker 2: because it will be so like foreign to you. Maybe yeah, yeah, yeah,
Speaker 2: I'm because I know you guys and will never use
Speaker 2: foobery the same. Well, thank you, Thank you so much,
Speaker 2: a pleasure. Be well, okay, bye bye bye. Amazing cool.
Speaker 2: She's so so I.
Speaker 1: Can't stop thinking about that part about separating your ego
Speaker 1: from it, like how much less pressure?
Speaker 2: Jack? Do you know how much we talked about that.
Speaker 2: I mean, I talk about that. That is ego. It's
Speaker 2: all ego. All this stuff with not just housewives but
Speaker 2: your business. It's all about like trying to separate from
Speaker 2: the ego.
Speaker 1: I know, like everything becomes about how it's going to
Speaker 1: make you look, or how it makes you feel, or
Speaker 1: how successful, like always chasing, chasing.
Speaker 2: Chasing, chasing. Yeah, well what a mindset she has.
Speaker 1: She's really that's why she's so successful because she just
Speaker 1: never gave up.
Speaker 2: Amazing.
Speaker 1: That was great And if you have not tried poofery
Speaker 1: it actually, yeah, it's.
Speaker 2: Great, fabulous product, and I will start actually spraying it
Speaker 2: beforehand into the water. Who knew.
Speaker 1: Yeah, I don't even know that either. I just sprayed
Speaker 1: in the air.
Speaker 2: I hope you guys love that as much as we did.
Speaker 2: Did you tell people where to buy F Major? Oh
Speaker 2: that's a friend, Thank you very much. If you guys
Speaker 2: want to check out F Major my three InChI heels,
Speaker 2: go to shop f major dot com.
Speaker 1: The first time I met Jen, she had a suitcase
Speaker 1: full of F Majors with her. She was hustling. Yeah,
Speaker 1: this was years before the Housewives. She was hustling her shoes. Yeah, okay. Well,
Speaker 1: I hope that if any of you have ideas in
Speaker 1: your head that this inspired you to maybe do a
Speaker 1: little digging on how to get started and maybe pull
Speaker 1: in a friend or someone.
Speaker 2: You trust and go for it right, get rid of
Speaker 2: the fear, right all right, guys, see you next time.
Speaker 2: Until next time, that's love. Bye bye,