1 00:00:24,040 --> 00:00:27,760 Speaker 1: What a busy dave friends and neighbors. Right before we 2 00:00:27,800 --> 00:00:31,600 Speaker 1: started recording, we both accidentally hung out in the studio 3 00:00:31,680 --> 00:00:35,040 Speaker 1: together to eat. My name is Ben, h my name 4 00:00:35,120 --> 00:00:39,440 Speaker 1: is Noel, And hey, hey, you um, you're losing. You're losing. 5 00:00:39,440 --> 00:00:43,320 Speaker 1: You're losing, You're losing your vitamin C donuts. It's true, 6 00:00:43,760 --> 00:00:46,600 Speaker 1: it's true, And at the end of this episode, we 7 00:00:46,680 --> 00:00:49,720 Speaker 1: hope that you can let us know whether it's a 8 00:00:49,760 --> 00:00:52,840 Speaker 1: good or bad thing to have lost them. Of course, 9 00:00:52,840 --> 00:00:58,320 Speaker 1: where would we be without our super producer, Casey Pegram 10 00:00:58,360 --> 00:01:02,560 Speaker 1: And I want to ask where would we be without donuts? 11 00:01:03,040 --> 00:01:08,640 Speaker 1: We'd probably be leading happier, healthier lives, have lower blood pressure, 12 00:01:09,480 --> 00:01:14,480 Speaker 1: less diabetes, obesity would probably be diminished. Uh, I don't know. 13 00:01:14,560 --> 00:01:17,280 Speaker 1: I think it'd be a pretty beautiful world without donuts. Yeah, 14 00:01:17,280 --> 00:01:20,479 Speaker 1: are you a fan of donuts? I just think, sure, 15 00:01:20,600 --> 00:01:24,039 Speaker 1: they're good, they're they're delicious, but they're just so decadent. 16 00:01:24,120 --> 00:01:26,280 Speaker 1: It's like, can you think of a more decadent treat? 17 00:01:26,360 --> 00:01:27,960 Speaker 1: I mean, I'm sure you're good if you tried, but 18 00:01:28,000 --> 00:01:30,399 Speaker 1: it would probably involve slathering a donut with some kind 19 00:01:30,400 --> 00:01:34,120 Speaker 1: of pudding. I'm just not you know, I've never been 20 00:01:34,319 --> 00:01:39,080 Speaker 1: a donut person, I don't have crown no, just not 21 00:01:39,200 --> 00:01:43,960 Speaker 1: a not not croissant would be a little bit more 22 00:01:44,000 --> 00:01:47,200 Speaker 1: on the savory end. But it's strange because here in Atlanta, 23 00:01:47,560 --> 00:01:50,120 Speaker 1: you know, our office is down the street from a 24 00:01:50,200 --> 00:01:53,280 Speaker 1: pretty well known Crispy cream outlet, which rumor has it 25 00:01:53,360 --> 00:01:56,880 Speaker 1: that Shack actually owns now the one with the sign 26 00:01:56,920 --> 00:01:59,840 Speaker 1: like with the one with the old school. Yeah, apparently 27 00:02:00,280 --> 00:02:02,320 Speaker 1: that is one of the many things in the city owns. 28 00:02:02,520 --> 00:02:06,520 Speaker 1: And then also you and Casey and I have witnessed 29 00:02:06,600 --> 00:02:10,280 Speaker 1: over the past few years the rise of the artisan 30 00:02:10,480 --> 00:02:14,160 Speaker 1: doughnuts here in Atlanta, along with cupcakes. I mean it's great. 31 00:02:14,200 --> 00:02:17,560 Speaker 1: There's a place called Revolution Donuts that is fantastic. They 32 00:02:17,560 --> 00:02:19,639 Speaker 1: actually have a savory donut that I like that's got 33 00:02:19,639 --> 00:02:22,560 Speaker 1: like gre air and like ham and it and it's 34 00:02:22,600 --> 00:02:25,760 Speaker 1: really good. Um, I honestly am more inclined to eat 35 00:02:25,800 --> 00:02:28,040 Speaker 1: something like that. I think I've lost my sweet tooth 36 00:02:28,080 --> 00:02:31,280 Speaker 1: in addition to my vitamin C donuts. Oh really, Yeah, 37 00:02:32,320 --> 00:02:36,600 Speaker 1: So it's it's something that I think will on balance, 38 00:02:36,919 --> 00:02:41,160 Speaker 1: be better for both of us. Multiple studies indicate that 39 00:02:41,240 --> 00:02:45,560 Speaker 1: the average American eats way too much sugar, right, and 40 00:02:45,720 --> 00:02:48,799 Speaker 1: it's it's in so many foods that we consume. We 41 00:02:48,840 --> 00:02:51,040 Speaker 1: should point out that none of us, none of the 42 00:02:51,080 --> 00:02:56,080 Speaker 1: three of us, are professional nutritionists, right, so whatever we 43 00:02:56,200 --> 00:03:00,960 Speaker 1: say is should not be taken as nutrition advice. I'm 44 00:03:00,960 --> 00:03:04,519 Speaker 1: sort of an armchair nutritionist. I just sort of fling 45 00:03:04,600 --> 00:03:06,840 Speaker 1: these whatever pops through my head and just just just 46 00:03:07,120 --> 00:03:11,200 Speaker 1: willy nilly because I think you need to eat more 47 00:03:11,280 --> 00:03:13,560 Speaker 1: Riboflavan band. Just looking at you look a little peak 48 00:03:13,600 --> 00:03:15,760 Speaker 1: and I think Ribo flavor is what you need. And 49 00:03:16,040 --> 00:03:20,560 Speaker 1: so everybody knows. Nol is pointing in the old in 50 00:03:20,639 --> 00:03:23,760 Speaker 1: the style of the old World War two Uncle Sam poster, 51 00:03:24,160 --> 00:03:27,000 Speaker 1: but instead the caption instead of we need you for 52 00:03:27,040 --> 00:03:29,560 Speaker 1: the U. S. Army, it would be you need Ribo Flavor. 53 00:03:29,600 --> 00:03:32,760 Speaker 1: And I'm also wearing a big, tall American flag hat 54 00:03:32,840 --> 00:03:34,880 Speaker 1: right now, which I think is cool. And I'm really 55 00:03:34,880 --> 00:03:37,440 Speaker 1: proud of you for stretching your wings and these new things. 56 00:03:37,480 --> 00:03:39,160 Speaker 1: I think this could be big. I don't know if 57 00:03:39,160 --> 00:03:41,240 Speaker 1: it's an everyday hat, because you want to be special. 58 00:03:41,720 --> 00:03:43,000 Speaker 1: I did it for this episode. I was just trying 59 00:03:43,040 --> 00:03:45,120 Speaker 1: something out. But what is this episode about. I'm so 60 00:03:45,200 --> 00:03:48,960 Speaker 1: glad you asked, because this episode is about donuts. A 61 00:03:49,080 --> 00:03:54,280 Speaker 1: very specific type of doughnuts, and before we get into that, 62 00:03:55,320 --> 00:03:59,280 Speaker 1: we should just give a brief history of doughnuts, pretty common. 63 00:03:59,600 --> 00:04:02,440 Speaker 1: I would be surprised if you have not ever heard 64 00:04:02,480 --> 00:04:05,840 Speaker 1: of a donut and still somehow are listening to podcasts 65 00:04:05,840 --> 00:04:09,280 Speaker 1: on the internet. Food like donuts has been around for 66 00:04:09,360 --> 00:04:13,880 Speaker 1: centuries and centuries and centuries, and people tell you the 67 00:04:13,920 --> 00:04:19,000 Speaker 1: American version of the donut traces back to Dutch settlers 68 00:04:19,080 --> 00:04:25,360 Speaker 1: Dutch columns, right, and they didn't have that familiar ring shape. 69 00:04:26,200 --> 00:04:29,440 Speaker 1: You can find and mention of donut in a book 70 00:04:29,640 --> 00:04:32,479 Speaker 1: by Washington Irvine in eighteen o nine, a History of 71 00:04:32,480 --> 00:04:34,120 Speaker 1: New York from the Beginning of the World to the 72 00:04:34,240 --> 00:04:37,919 Speaker 1: end of the Dutch Dynasty. But over time they became 73 00:04:38,160 --> 00:04:43,760 Speaker 1: a super convenient snack for Americans right on both coasts. 74 00:04:44,560 --> 00:04:48,080 Speaker 1: And our story takes place in the world of donuts, 75 00:04:48,120 --> 00:04:51,920 Speaker 1: but also in the world of crazy advertising, which is 76 00:04:51,960 --> 00:04:55,200 Speaker 1: one of our favorite things. We're talking about the moment 77 00:04:55,240 --> 00:04:58,960 Speaker 1: where before the six million dollar man happened. Uh, some 78 00:04:59,360 --> 00:05:02,599 Speaker 1: food manu factors said, all right, donuts are great, but 79 00:05:02,720 --> 00:05:04,600 Speaker 1: what if we could also make them healthy? What if 80 00:05:04,600 --> 00:05:08,159 Speaker 1: we could build them stronger, faster. I can't remember the 81 00:05:08,200 --> 00:05:12,599 Speaker 1: rest of the six million dollar man thing faster? Do 82 00:05:12,720 --> 00:05:15,719 Speaker 1: you deeper? I don't know you are? I think I 83 00:05:15,720 --> 00:05:17,560 Speaker 1: am to That's all that comes to mind. Yeah, but 84 00:05:17,600 --> 00:05:20,960 Speaker 1: it's like, you know, it's it's it's it's utter flam flam, 85 00:05:21,200 --> 00:05:23,680 Speaker 1: you know, And we're gonna get to that. But uh, 86 00:05:23,839 --> 00:05:26,520 Speaker 1: what if Ben, you know, what if you could do that, 87 00:05:27,279 --> 00:05:30,159 Speaker 1: that'd be cool, But you can't. So the next best 88 00:05:30,160 --> 00:05:31,919 Speaker 1: thing is just to figure out a way to convince 89 00:05:31,920 --> 00:05:35,280 Speaker 1: people that it's a thing, and then you know, it 90 00:05:35,320 --> 00:05:37,880 Speaker 1: takes the burden of guilt off of them for eating 91 00:05:37,960 --> 00:05:42,200 Speaker 1: this trash food. Basically right right exactly. Back in the 92 00:05:42,240 --> 00:05:47,400 Speaker 1: early nineteen forties, the biggest donut maker of the time, 93 00:05:47,640 --> 00:05:50,320 Speaker 1: an outfit named, in a burst of creativity, the Donut 94 00:05:50,400 --> 00:05:55,200 Speaker 1: Corporation of America changes a little on the nose. Someoneuld say, 95 00:05:55,440 --> 00:05:59,800 Speaker 1: but we're fans. Uh. They tried pushing this product, They 96 00:05:59,800 --> 00:06:02,440 Speaker 1: try to do this thing, and they created something called 97 00:06:03,000 --> 00:06:07,240 Speaker 1: vitamin donuts. But what what what the heck? Man? What's 98 00:06:07,240 --> 00:06:12,680 Speaker 1: a vitamin donut? It's a donut um that is fortified. 99 00:06:13,360 --> 00:06:19,680 Speaker 1: It is made with flower that is enriched with various vitamins, 100 00:06:19,800 --> 00:06:24,400 Speaker 1: um synthesized vitamins and It was a popular trend in 101 00:06:24,520 --> 00:06:28,400 Speaker 1: general at the time. Kellogg's even had a cereal called 102 00:06:28,560 --> 00:06:33,320 Speaker 1: Pep Cereal, and uh, companies like Libbies and Bird's Eye, 103 00:06:33,320 --> 00:06:35,360 Speaker 1: which are still around today and they still like frozen 104 00:06:35,400 --> 00:06:38,320 Speaker 1: pot pies and stuff. We're all about this language of 105 00:06:38,440 --> 00:06:42,960 Speaker 1: it being enriched, vitamin infused or whatever. There are different 106 00:06:42,960 --> 00:06:46,040 Speaker 1: ways of putting it, and there was a golden age 107 00:06:46,320 --> 00:06:52,919 Speaker 1: for this nonsense. Absolutely, Vitamin Donuts specifically had diamine and 108 00:06:53,320 --> 00:06:58,360 Speaker 1: vitamin B three and iron. No ribo flavoring fortification that 109 00:06:58,400 --> 00:07:00,760 Speaker 1: I can find, which is a crime. That twitch I'm 110 00:07:00,800 --> 00:07:03,880 Speaker 1: seeing in your eye, I feel like magnesium maybe it 111 00:07:03,920 --> 00:07:09,039 Speaker 1: would be the maybe it's magnesium and nol is absolutely correct. 112 00:07:09,200 --> 00:07:13,400 Speaker 1: There was a there was an advertising craze to make 113 00:07:13,440 --> 00:07:18,320 Speaker 1: you think that product A was healthier or a smarter 114 00:07:18,480 --> 00:07:23,280 Speaker 1: investment due to this extra nutritional bang you got for 115 00:07:23,320 --> 00:07:26,600 Speaker 1: your buck. You know what I thought of when we 116 00:07:26,600 --> 00:07:29,000 Speaker 1: were looking at some of this stuff off air was 117 00:07:29,120 --> 00:07:34,400 Speaker 1: the cycle of language in advertising again the nineties. Remember 118 00:07:34,440 --> 00:07:38,800 Speaker 1: everything was what was it? Was it digital in the nineties, Yeah, 119 00:07:38,880 --> 00:07:41,640 Speaker 1: like the the indie glow watches and stuff like that, 120 00:07:42,160 --> 00:07:45,920 Speaker 1: or like organic in the early two thousand's and so 121 00:07:46,000 --> 00:07:52,040 Speaker 1: maybe fortified was one of the buzz terms of the forties. So, 122 00:07:52,080 --> 00:07:54,160 Speaker 1: you know one from today I get too up far 123 00:07:54,160 --> 00:07:55,600 Speaker 1: off topic that I heard the other the other day 124 00:07:55,640 --> 00:07:58,680 Speaker 1: that really, I think it's totally accurate. Is things that 125 00:07:58,720 --> 00:08:02,040 Speaker 1: are like recyclable or like made from supposedly made from 126 00:08:02,040 --> 00:08:08,720 Speaker 1: recycled material, like water bottles they say up to and uh. 127 00:08:08,800 --> 00:08:10,800 Speaker 1: And in an interview on NPR that I heard, the 128 00:08:10,920 --> 00:08:14,440 Speaker 1: question was posed to like a recycling expert, like, does 129 00:08:14,480 --> 00:08:18,200 Speaker 1: that mean it could be Like my answer is yes, 130 00:08:18,640 --> 00:08:21,640 Speaker 1: oh boy, yeah, we have to be careful with that language. 131 00:08:21,920 --> 00:08:26,000 Speaker 1: I had thought of that with recycling. I'm familiar with that. 132 00:08:26,600 --> 00:08:29,200 Speaker 1: It's similar to like a portion of the proceeds from 133 00:08:29,200 --> 00:08:32,360 Speaker 1: this will be donated to you know, this amazing charity. 134 00:08:32,600 --> 00:08:34,679 Speaker 1: But speaking of the ads you're talking about, these campaigns 135 00:08:34,679 --> 00:08:39,080 Speaker 1: were everywhere and the poster for Vitamin Donuts is delightful 136 00:08:39,160 --> 00:08:43,520 Speaker 1: and horrifying. Uh. It says vitamin big red letters surrounded 137 00:08:43,559 --> 00:08:47,640 Speaker 1: by these like hashtags of sparkling energy and then donuts 138 00:08:47,880 --> 00:08:51,000 Speaker 1: and then um on either side are the most rosy 139 00:08:51,200 --> 00:08:55,640 Speaker 1: cheeked you know, uh, just up and atom little tykes 140 00:08:55,679 --> 00:08:57,720 Speaker 1: that he could ever imagine, one of them holding a 141 00:08:57,760 --> 00:09:00,000 Speaker 1: donut with a bite taken out of it. Their cheeks 142 00:09:00,080 --> 00:09:02,760 Speaker 1: are blood red. And I think that was meant to 143 00:09:02,800 --> 00:09:07,320 Speaker 1: imply health and vitality. And what's the catchphrase, ben oh 144 00:09:07,400 --> 00:09:11,080 Speaker 1: gosh for pep and vigor. Each donut fortified with a 145 00:09:11,080 --> 00:09:14,880 Speaker 1: minimum of twenty five units of vitamin B one vitamin 146 00:09:14,960 --> 00:09:19,240 Speaker 1: donuts gorge your way to health. Yeah, right, Look at 147 00:09:19,280 --> 00:09:23,400 Speaker 1: the way that poor little girl in the bottom left 148 00:09:23,400 --> 00:09:26,959 Speaker 1: of the posters staring at those wants them. She wants them. 149 00:09:27,000 --> 00:09:29,040 Speaker 1: And the size is all wrong too. The scale is 150 00:09:29,080 --> 00:09:31,320 Speaker 1: really this perspective is very strange because the donuts are 151 00:09:31,360 --> 00:09:33,079 Speaker 1: kind of on the four and the girl is sort 152 00:09:33,120 --> 00:09:35,720 Speaker 1: of on the same visual plane, but the donuts are 153 00:09:35,760 --> 00:09:38,400 Speaker 1: like the size of her head. Uh, it's it's it's 154 00:09:38,440 --> 00:09:42,600 Speaker 1: it's a very odd ad um. This was a failure 155 00:09:42,920 --> 00:09:46,040 Speaker 1: not just from the donut contingent um, but from other 156 00:09:46,040 --> 00:09:49,200 Speaker 1: companies that tried it as well. And that's because of 157 00:09:49,200 --> 00:09:53,000 Speaker 1: the Nutrition Division of the U. S Government's War Food Administration. 158 00:09:53,160 --> 00:09:57,280 Speaker 1: Right then, absolutely, right now. So the Nutrition Division of 159 00:09:57,320 --> 00:10:02,000 Speaker 1: the War Food Administration had a lout and it awarded 160 00:10:02,040 --> 00:10:06,000 Speaker 1: a seal of approval to companies when it approved their 161 00:10:06,120 --> 00:10:10,720 Speaker 1: nutrition claims. But The problem with the donuts was this. 162 00:10:11,440 --> 00:10:14,560 Speaker 1: The donuts were made with as as you had mentioned earlier, 163 00:10:14,559 --> 00:10:18,960 Speaker 1: and enriched white flower, and this meant, according to the 164 00:10:19,000 --> 00:10:22,679 Speaker 1: boffins at the Nutrition division, this meant that the donuts 165 00:10:22,720 --> 00:10:26,719 Speaker 1: themselves were not enriched with vitamins, only the flower they 166 00:10:26,720 --> 00:10:29,680 Speaker 1: were made from was enriched. See I picture them like 167 00:10:29,760 --> 00:10:35,120 Speaker 1: instead of sprinkles, you have horse pills with all your 168 00:10:35,200 --> 00:10:38,000 Speaker 1: vitamins are just like, you know, with a nice cream 169 00:10:38,120 --> 00:10:44,199 Speaker 1: filling intermixed with you know, flintstones chewables, which that doesn't 170 00:10:44,200 --> 00:10:46,040 Speaker 1: sound half bad. I do a lot of people who 171 00:10:46,200 --> 00:10:49,400 Speaker 1: ate flintstone stewables like candy, just for for the taste. 172 00:10:49,520 --> 00:10:52,040 Speaker 1: They're the lifefull. I'm not a fan of chalky things, 173 00:10:52,080 --> 00:10:56,360 Speaker 1: but I like gummy vitamins. Actually, of the those for 174 00:10:56,440 --> 00:10:59,720 Speaker 1: fun once ode on Vitamin C. It was not a 175 00:10:59,720 --> 00:11:02,640 Speaker 1: pretty Really how old were you? It was like last week? 176 00:11:03,120 --> 00:11:05,160 Speaker 1: Is that why you have that kind of I didn't 177 00:11:05,160 --> 00:11:08,640 Speaker 1: want to say anything to Okay, that's what they say 178 00:11:08,640 --> 00:11:11,520 Speaker 1: about me. It's a glow. Okay, Well, I'm glad you're 179 00:11:11,720 --> 00:11:14,840 Speaker 1: I'm glad you're all right. Uh it's so it looks 180 00:11:14,880 --> 00:11:18,800 Speaker 1: like I'm a riboflavan vampire and you are the citruacy 181 00:11:19,240 --> 00:11:22,160 Speaker 1: door of vitamin C death. Well, yeah, it's like that 182 00:11:22,280 --> 00:11:26,040 Speaker 1: character and and Superman movie with the nukes and stuff 183 00:11:26,080 --> 00:11:28,080 Speaker 1: who kind of was birthed from the sun and all 184 00:11:28,120 --> 00:11:30,520 Speaker 1: of a sudden sort of growing creepy fingernails and could 185 00:11:30,520 --> 00:11:32,680 Speaker 1: shoot fireballs out of his eye. That was me when 186 00:11:32,679 --> 00:11:35,400 Speaker 1: I ate the whole jar of vitamin C gummies. I'm 187 00:11:35,400 --> 00:11:37,560 Speaker 1: not gonna do that again. Yeah. Yeah, we have to 188 00:11:37,600 --> 00:11:41,040 Speaker 1: be careful because even though we are taught often to 189 00:11:41,200 --> 00:11:47,240 Speaker 1: associate vitamins with health and good decisions, medically speaking, it 190 00:11:47,440 --> 00:11:50,360 Speaker 1: is absolutely possible to have too much of a good thing, 191 00:11:50,640 --> 00:11:54,199 Speaker 1: and there are consequences to that. But here's another thing 192 00:11:54,400 --> 00:11:59,559 Speaker 1: about this enriched white flower. It sounds great, and even 193 00:11:59,640 --> 00:12:02,400 Speaker 1: today in twenty eighteens, we record this. If you're in 194 00:12:02,400 --> 00:12:04,959 Speaker 1: the United States and you go to your average grocery store, 195 00:12:05,120 --> 00:12:09,440 Speaker 1: you're going to see that quite a few food products 196 00:12:09,440 --> 00:12:14,240 Speaker 1: that use flower use enriched white flower. It's just the 197 00:12:14,320 --> 00:12:17,719 Speaker 1: most common thing. But it's not a superfood. No. It's 198 00:12:17,720 --> 00:12:20,640 Speaker 1: sort of like, uh, figuring out how to turn pig 199 00:12:20,720 --> 00:12:23,920 Speaker 1: parts into gelatin, you know. It's sort of like making 200 00:12:24,000 --> 00:12:27,720 Speaker 1: lemons into lemonade. It's just taking a unpleasant byproduct or 201 00:12:27,720 --> 00:12:29,920 Speaker 1: just something that was just happening anyway, and figuring out 202 00:12:29,960 --> 00:12:31,920 Speaker 1: how to sell it, you know, put a bow on it. 203 00:12:31,960 --> 00:12:34,319 Speaker 1: That's what this whole. Hey, we've got this stuff, we 204 00:12:34,360 --> 00:12:36,600 Speaker 1: already used and it's the cheapest product available in the 205 00:12:36,600 --> 00:12:39,920 Speaker 1: easiest natural path to making this stuff. Let's let's call 206 00:12:39,960 --> 00:12:43,200 Speaker 1: it something cool as people think they're buying something different, right, 207 00:12:43,280 --> 00:12:47,640 Speaker 1: So what do dietitians think of this snol? Like? What what? 208 00:12:47,640 --> 00:12:51,880 Speaker 1: What are the experts saying about enriched flower? Yes, Sarah Glime, 209 00:12:52,080 --> 00:12:54,320 Speaker 1: who is a palle of oars in the office, wrote 210 00:12:54,320 --> 00:12:56,560 Speaker 1: this article for How Stuff Works. Vitamin donuts were a 211 00:12:56,600 --> 00:12:59,120 Speaker 1: thing question of mark question mark added the second question 212 00:12:59,200 --> 00:13:03,320 Speaker 1: mark um. But she spoke to a dietitian from Birmingham, 213 00:13:03,360 --> 00:13:07,600 Speaker 1: Alabama at the Health and Wellness Center St. Vincent's One 214 00:13:07,720 --> 00:13:11,920 Speaker 1: Night Team, and she asked her about the efficacy of 215 00:13:12,080 --> 00:13:15,200 Speaker 1: enriched flower and that's how she responded. As much as 216 00:13:15,240 --> 00:13:17,120 Speaker 1: I would love for them to be healthy, she says, 217 00:13:17,520 --> 00:13:20,520 Speaker 1: I really wouldn't consider donuts made with enriched white flower 218 00:13:20,800 --> 00:13:24,000 Speaker 1: a healthy source of nutrients. Donuts are made using only 219 00:13:24,040 --> 00:13:28,079 Speaker 1: refined white flower, and these refined carbohydrates have been shown 220 00:13:28,120 --> 00:13:32,840 Speaker 1: to be worse for your health than saturated fats ouch oh. 221 00:13:32,960 --> 00:13:38,080 Speaker 1: Also an editorial correction here on my part. The enriched 222 00:13:38,559 --> 00:13:43,160 Speaker 1: flower did contain ribo flavor as well as full of acid, 223 00:13:43,559 --> 00:13:46,760 Speaker 1: so rest rest assured everybody who was about to throw 224 00:13:46,760 --> 00:13:51,679 Speaker 1: away their collection of Vantage vitamin donuts. So the Nutrition 225 00:13:51,840 --> 00:13:58,080 Speaker 1: Division wanted the Donut Corporation to call them not vitamin donuts, 226 00:13:58,120 --> 00:14:02,720 Speaker 1: but to call this product in itched flower donuts, which 227 00:14:02,800 --> 00:14:04,880 Speaker 1: is just not a sexiest name. What do you think, 228 00:14:05,000 --> 00:14:08,080 Speaker 1: absolutely not. I mean, it certainly does not fill my 229 00:14:08,240 --> 00:14:17,400 Speaker 1: heart with them vigor and pep. Right. And so even 230 00:14:17,440 --> 00:14:22,520 Speaker 1: though the Donut Corporation lost the battle regarding vitamin donuts 231 00:14:22,560 --> 00:14:27,040 Speaker 1: with the Nutrition Division, the donut Corporation went on to 232 00:14:27,560 --> 00:14:32,280 Speaker 1: do decades of business as donut advocates. It's probably the 233 00:14:32,280 --> 00:14:36,640 Speaker 1: best way to say it, almost like a donut lobby. 234 00:14:36,920 --> 00:14:39,240 Speaker 1: I don't want to get close to calling them big donut, 235 00:14:39,280 --> 00:14:41,480 Speaker 1: but I think that's a hilarious phrase when you say 236 00:14:41,560 --> 00:14:43,120 Speaker 1: big done, and it makes me think of that donut 237 00:14:43,160 --> 00:14:45,120 Speaker 1: shop in l A near the airport with the big 238 00:14:45,120 --> 00:14:51,920 Speaker 1: giant donut on top. Yeah, I feel like I just 239 00:14:51,960 --> 00:14:55,560 Speaker 1: gonna spend every trip to l A. I have seen 240 00:14:55,600 --> 00:14:57,800 Speaker 1: that donut shop and never going in because I'm aways 241 00:14:57,840 --> 00:14:59,800 Speaker 1: in a hurry to go from the airport. I mean, 242 00:14:59,800 --> 00:15:01,240 Speaker 1: you're lucky if you get a chance to stop it. 243 00:15:01,240 --> 00:15:04,640 Speaker 1: In and Out Burger. That's true. That's true. And this 244 00:15:04,760 --> 00:15:07,080 Speaker 1: is not related to anything. Did I tell you I 245 00:15:07,120 --> 00:15:09,000 Speaker 1: went to an in and out Burger for the first time? 246 00:15:09,720 --> 00:15:13,240 Speaker 1: What do you think? I? You know, I at first 247 00:15:13,280 --> 00:15:16,360 Speaker 1: I was a little bit let down because there's been 248 00:15:16,360 --> 00:15:18,280 Speaker 1: so much hype about it. And then I tried the 249 00:15:18,320 --> 00:15:21,600 Speaker 1: burger Burger is solid. It's really good. It's really good. 250 00:15:21,640 --> 00:15:23,960 Speaker 1: It's good. It's got like a almost like a cinnamon 251 00:15:23,960 --> 00:15:25,640 Speaker 1: e vibe to it. There's something they put in the 252 00:15:25,680 --> 00:15:29,720 Speaker 1: patties that like really has an interesting, robust flavor. I'm 253 00:15:29,720 --> 00:15:32,360 Speaker 1: a fan. Did you get an Animal Style? I did not. 254 00:15:32,840 --> 00:15:34,720 Speaker 1: That's the way to go. That's what I should have done. 255 00:15:34,760 --> 00:15:38,440 Speaker 1: I think double double, double double Animal Style. Hopefully I'll 256 00:15:38,480 --> 00:15:41,840 Speaker 1: be back there again sometime. And I'm all about Nolan 257 00:15:41,800 --> 00:15:45,240 Speaker 1: and I are both all about exploring not just fast food, 258 00:15:45,240 --> 00:15:47,960 Speaker 1: but any different local food that we run across in 259 00:15:48,000 --> 00:15:53,760 Speaker 1: our travels. Trash food the world over, world over. So 260 00:15:54,360 --> 00:15:57,280 Speaker 1: for instance, this includes things like Crown Burger and Utah 261 00:15:57,800 --> 00:16:00,240 Speaker 1: Pals in East Tennessee, which is thought that take you 262 00:16:00,280 --> 00:16:03,000 Speaker 1: two if we ever get get up around that way 263 00:16:03,160 --> 00:16:05,360 Speaker 1: in the hollers and the cricks. I know we're off 264 00:16:05,440 --> 00:16:07,280 Speaker 1: topic a little bit, but I saw an article on 265 00:16:07,360 --> 00:16:09,600 Speaker 1: Mental philost today that was a map showing what the 266 00:16:09,640 --> 00:16:12,760 Speaker 1: most popular burger is in every state, and you know 267 00:16:12,840 --> 00:16:18,000 Speaker 1: what it is in most states, five guys, they really 268 00:16:18,040 --> 00:16:21,320 Speaker 1: really did. Only one was Burger King and then obviously 269 00:16:21,320 --> 00:16:23,160 Speaker 1: the West coast is all in and out and what 270 00:16:23,280 --> 00:16:26,040 Speaker 1: a burger reigned supreme in Texas and I think a 271 00:16:26,080 --> 00:16:29,920 Speaker 1: couple of the surrounding states. But five guys was the 272 00:16:30,000 --> 00:16:34,320 Speaker 1: champion time. I was surprised. It's pretty good, but I 273 00:16:34,360 --> 00:16:38,080 Speaker 1: didn't know it was such a force and good burger. 274 00:16:38,120 --> 00:16:40,160 Speaker 1: I mean it's it's it's a good quality burger. We 275 00:16:40,240 --> 00:16:42,520 Speaker 1: have around here a thing called cookout, which I think 276 00:16:42,600 --> 00:16:46,200 Speaker 1: is sort of a southern regional thing. It's pretty cool 277 00:16:46,200 --> 00:16:49,280 Speaker 1: because you can you get a combo and for your sides, 278 00:16:49,360 --> 00:16:52,040 Speaker 1: you get to choose two sides. You can choose chicken 279 00:16:52,080 --> 00:16:55,120 Speaker 1: cause sodilla and chicken nuggets or double chicken nuggets like 280 00:16:55,120 --> 00:16:58,440 Speaker 1: a corn dog, or two chicken cadillas or two corn dogs. 281 00:16:58,480 --> 00:17:00,480 Speaker 1: It's really really good for your health. I have no 282 00:17:00,560 --> 00:17:03,280 Speaker 1: idea how they make money. You got to order the trade. 283 00:17:03,440 --> 00:17:06,879 Speaker 1: It's like four dollars to anyway, we digress, Ben, What's 284 00:17:06,880 --> 00:17:10,560 Speaker 1: say we wrapped this episode up with a fun hodgepodge 285 00:17:10,600 --> 00:17:15,480 Speaker 1: of some other abysmal food failures uh and or misleading 286 00:17:15,480 --> 00:17:19,000 Speaker 1: ad campaigns. I completely agree. How about you kick us off? 287 00:17:19,480 --> 00:17:23,480 Speaker 1: Only because Casey mentioned it. McDonald's has had some pretty 288 00:17:23,520 --> 00:17:28,359 Speaker 1: hilarious food fails over the years. One was called the 289 00:17:28,440 --> 00:17:34,080 Speaker 1: Mike Africa uh. And this was a confection that was 290 00:17:34,119 --> 00:17:39,600 Speaker 1: only available in southern Africa and in a pr nightmare, 291 00:17:40,160 --> 00:17:45,880 Speaker 1: um Max pulled that product because apparently calling something Mick 292 00:17:46,320 --> 00:17:49,840 Speaker 1: and the whole country is in bad form. Yeah, it 293 00:17:49,880 --> 00:17:51,720 Speaker 1: looks like it's made with just flat bread, and it 294 00:17:51,720 --> 00:17:53,600 Speaker 1: looks like a like a big Mac, but with like 295 00:17:53,640 --> 00:17:57,000 Speaker 1: two pieces of flatbread. It doesn't look particularly appetizing. But 296 00:17:57,000 --> 00:17:59,359 Speaker 1: the Mike Africa I always think of it. We're talking 297 00:17:59,359 --> 00:18:02,920 Speaker 1: about the old food products from fast food. I always 298 00:18:02,920 --> 00:18:08,280 Speaker 1: thinking the Hula Burger. The Hula Burger was also from McDonald's, 299 00:18:08,320 --> 00:18:13,560 Speaker 1: made by Ray Kroc himself, the driving force behind McDonald's 300 00:18:13,600 --> 00:18:17,959 Speaker 1: success who always had a million ideas. He was just 301 00:18:18,040 --> 00:18:21,280 Speaker 1: throwing ideas left and right. They wanted to make a 302 00:18:21,320 --> 00:18:24,760 Speaker 1: burger for Catholics who didn't eat meat on Fridays, so 303 00:18:25,000 --> 00:18:27,439 Speaker 1: instead of be for a chicken patty, it had a 304 00:18:27,440 --> 00:18:31,800 Speaker 1: grilled pineapple slice topped with cheese. People hated it. Yeah, 305 00:18:31,840 --> 00:18:33,320 Speaker 1: the picture of it that I see here, it's obviously 306 00:18:33,320 --> 00:18:37,280 Speaker 1: not a professional shot, but it looks. It looks like something. 307 00:18:37,280 --> 00:18:40,639 Speaker 1: It looks like a dead thing. Yeah, it looks. It 308 00:18:40,720 --> 00:18:43,680 Speaker 1: looks bad. I mean, you can't blame the folks for trying, 309 00:18:43,800 --> 00:18:47,600 Speaker 1: But what about market research? You know, did they just 310 00:18:47,640 --> 00:18:49,359 Speaker 1: not have that at that time? Well, you know, it 311 00:18:49,400 --> 00:18:51,200 Speaker 1: probably wasn't as easy to conduct as it is today. 312 00:18:51,200 --> 00:18:53,080 Speaker 1: You had to go like door to door or or 313 00:18:53,240 --> 00:18:55,320 Speaker 1: get people to fill stuff out, and no one wants 314 00:18:55,359 --> 00:18:57,960 Speaker 1: to do that. Um, we're not gonna harp on McDonald's 315 00:18:57,960 --> 00:18:59,760 Speaker 1: and fast, but I just wanted to mention those those 316 00:18:59,800 --> 00:19:02,560 Speaker 1: are on. But let's talk about some more campaigns. Remember 317 00:19:02,600 --> 00:19:06,520 Speaker 1: ovaltine Oh yeah yeah yeah, also uh fortified right. Yeah, 318 00:19:06,520 --> 00:19:09,960 Speaker 1: it's like you know, malted powder drink you mix with 319 00:19:10,000 --> 00:19:12,639 Speaker 1: your milk and it, you know, to be fair, contains 320 00:19:13,480 --> 00:19:16,400 Speaker 1: quite a bit of fortification in the form of calcium, 321 00:19:16,440 --> 00:19:21,080 Speaker 1: folic acid, iron, zinc, are pal riboflavan, viamin, vitamin B six, 322 00:19:21,200 --> 00:19:24,880 Speaker 1: vitamin B twelve, vitamin C, and vitamin A. And it 323 00:19:24,960 --> 00:19:28,479 Speaker 1: is a legacy product in that same period that we 324 00:19:28,480 --> 00:19:30,760 Speaker 1: were talking about, but they seem to have managed to 325 00:19:30,960 --> 00:19:34,840 Speaker 1: uh continue to promote it as kind of a healthful 326 00:19:35,480 --> 00:19:38,920 Speaker 1: supplement type drink. And people love the stuff. It is delicious, 327 00:19:38,960 --> 00:19:42,640 Speaker 1: People love it. It is Its status is a healthy 328 00:19:42,760 --> 00:19:46,080 Speaker 1: beverage is controversial, but I think a lot of people 329 00:19:46,600 --> 00:19:49,760 Speaker 1: get it for nostalgic reasons as well, you know, like 330 00:19:50,000 --> 00:19:53,359 Speaker 1: Grandma always made oval tine. It's an immediate like blast 331 00:19:53,400 --> 00:19:55,080 Speaker 1: to your childhood when you take a sip of it, 332 00:19:55,200 --> 00:19:57,439 Speaker 1: and then you know, not to mention more oval team please, 333 00:19:57,560 --> 00:20:01,480 Speaker 1: you know, like it's pretty interesting when the companies build 334 00:20:01,680 --> 00:20:04,840 Speaker 1: such strong pr that goes so far back and they're 335 00:20:04,840 --> 00:20:06,639 Speaker 1: able to just kind of ride that snake to like 336 00:20:06,720 --> 00:20:09,840 Speaker 1: perpetual ubiquity in the public consciousness. Even though a team 337 00:20:10,119 --> 00:20:11,639 Speaker 1: you don't hear about it too much. They don't like 338 00:20:11,680 --> 00:20:14,040 Speaker 1: have ads all over the place, you know, but it's 339 00:20:14,040 --> 00:20:16,760 Speaker 1: definitely a thing. Also not to mention ben. I don't 340 00:20:16,800 --> 00:20:18,439 Speaker 1: know if you've heard about this, but there are studies 341 00:20:18,440 --> 00:20:21,320 Speaker 1: that are saying that vitamin supplements not this is big 342 00:20:21,359 --> 00:20:25,320 Speaker 1: of a thing. Is we maybe used to think absolutely absolutely, 343 00:20:25,400 --> 00:20:30,600 Speaker 1: because there's there are questions about how much benefit they 344 00:20:30,640 --> 00:20:33,919 Speaker 1: actually convey to your body, depending upon the manner in 345 00:20:33,960 --> 00:20:36,320 Speaker 1: which they are ingested or the manner in which they 346 00:20:36,400 --> 00:20:40,760 Speaker 1: are included in the manufacturing process. Like vitamin water is 347 00:20:40,760 --> 00:20:43,840 Speaker 1: a perfect example exactly. And again I think they are 348 00:20:43,840 --> 00:20:46,000 Speaker 1: able to get away with calling the product vitamin water 349 00:20:46,080 --> 00:20:49,240 Speaker 1: because on the side, it does list a crap ton 350 00:20:49,480 --> 00:20:52,800 Speaker 1: of additives that are, you know, things you would find 351 00:20:52,880 --> 00:20:55,199 Speaker 1: in multi vitamin supplements. But I think a lot of 352 00:20:55,200 --> 00:20:57,640 Speaker 1: it has to do with like, if you're deficient in something, 353 00:20:57,920 --> 00:21:00,320 Speaker 1: your doctor can prescribe you to take something that like, 354 00:21:00,359 --> 00:21:02,120 Speaker 1: you know, gets you to the levels you need to be. 355 00:21:02,720 --> 00:21:04,919 Speaker 1: But if you're not and you're just like loading yourself 356 00:21:05,000 --> 00:21:08,240 Speaker 1: up with all these different vitamins, is there benefit there? 357 00:21:08,240 --> 00:21:10,159 Speaker 1: And there are studies out there that that seem to 358 00:21:10,160 --> 00:21:13,159 Speaker 1: think there may even be harm, right, especially when consider 359 00:21:13,200 --> 00:21:17,199 Speaker 1: how much sugar comes along with the deal. There's you know, 360 00:21:17,840 --> 00:21:21,200 Speaker 1: there's a world of foods and drinks that skirt just 361 00:21:21,440 --> 00:21:25,800 Speaker 1: beneath the threshold of being legally culpable for their claims, 362 00:21:25,840 --> 00:21:29,280 Speaker 1: and advertisers do spend a lot of time figuring out 363 00:21:29,720 --> 00:21:34,920 Speaker 1: language that sounds good but does not really promise something right, 364 00:21:35,119 --> 00:21:39,520 Speaker 1: like is there a definition of natural? What is natural 365 00:21:39,560 --> 00:21:42,720 Speaker 1: other than something that sounds good on a box in 366 00:21:42,760 --> 00:21:46,879 Speaker 1: the grocery store, and even beyond that. This makes me 367 00:21:46,920 --> 00:21:51,359 Speaker 1: wonder if vitamin water is gonna seem as silly in 368 00:21:51,400 --> 00:21:56,199 Speaker 1: a few years as vitamin donuts seem today, you know 369 00:21:56,240 --> 00:21:58,960 Speaker 1: what I mean? Like, I can see future historians going, 370 00:21:59,000 --> 00:22:02,399 Speaker 1: why don't you just water and get a doctor to 371 00:22:02,440 --> 00:22:05,439 Speaker 1: give you vitamins because it doesn't taste like dragon fruit. 372 00:22:08,240 --> 00:22:10,919 Speaker 1: Remember he had a big stick in virotmin water and 373 00:22:10,960 --> 00:22:14,199 Speaker 1: there was that formula fifty flavor. Someone someone told me 374 00:22:14,200 --> 00:22:16,480 Speaker 1: that they thought that tasted like the way you would 375 00:22:16,480 --> 00:22:20,600 Speaker 1: think grape sweat would taste. That's so gross, Just leave 376 00:22:20,640 --> 00:22:23,879 Speaker 1: that right there. Oh, speaking of drinks, we found some 377 00:22:23,920 --> 00:22:30,000 Speaker 1: other failed, like spectacularly failed beverages. Did you ever hear 378 00:22:30,000 --> 00:22:33,639 Speaker 1: of pepsi a m because like breakfast pepsi? Yeah, I 379 00:22:33,680 --> 00:22:37,920 Speaker 1: had never heard of this. So they thought, you know what, 380 00:22:38,040 --> 00:22:40,760 Speaker 1: people aren't really drinking soda in the morning, So let's 381 00:22:40,840 --> 00:22:45,480 Speaker 1: do exactly what you're describing. Let's get some breakfast soda drinkers. 382 00:22:46,080 --> 00:22:49,119 Speaker 1: And they introduced this thing in the late eighties called 383 00:22:49,160 --> 00:22:51,960 Speaker 1: Pepsi a m It had all the sugar and twice 384 00:22:51,960 --> 00:22:56,000 Speaker 1: the caffeine of regular pepsi. Finally, right, Uh, it lasted 385 00:22:56,040 --> 00:22:58,439 Speaker 1: about a year. Well, speaking of soda, let's have some 386 00:22:58,480 --> 00:23:02,880 Speaker 1: more fun. Uh, we're talking about like more current things 387 00:23:03,040 --> 00:23:05,400 Speaker 1: that that fit in this fail model. But let's let's 388 00:23:05,400 --> 00:23:07,680 Speaker 1: go back back back to the nineteen fifties where there 389 00:23:07,720 --> 00:23:11,400 Speaker 1: was a campaign for seven Up that shows an infant 390 00:23:12,720 --> 00:23:15,639 Speaker 1: downing a seven up. It says why we have the 391 00:23:15,720 --> 00:23:20,560 Speaker 1: youngest customers in the business. And I think the capture 392 00:23:20,600 --> 00:23:24,119 Speaker 1: there or the motto is like seven up for babies exactly, 393 00:23:24,359 --> 00:23:27,160 Speaker 1: and it says nothing doesn't like seven up. And then 394 00:23:27,160 --> 00:23:29,600 Speaker 1: it has a nice little recipe on the side here, 395 00:23:29,680 --> 00:23:31,919 Speaker 1: you know, for kids, a little trick that makes a 396 00:23:31,960 --> 00:23:36,400 Speaker 1: treat seven up in milk mix mixed chilled seven up 397 00:23:36,600 --> 00:23:39,000 Speaker 1: and cold milk and equal parts. By pouring the seven 398 00:23:39,080 --> 00:23:42,200 Speaker 1: up gently into the milk, do not stir. The seven 399 00:23:42,280 --> 00:23:45,960 Speaker 1: up adds a light and delicate flavor, making the delicious 400 00:23:46,000 --> 00:23:55,040 Speaker 1: blended food drink food drink, the villa food drink, I 401 00:23:55,640 --> 00:23:58,560 Speaker 1: don't know what that is. Food drink sounds like a 402 00:23:58,680 --> 00:24:04,359 Speaker 1: terrible translation of a traditional beverage Somewhere. It's like, oh, welcome, 403 00:24:04,720 --> 00:24:07,119 Speaker 1: thank you for coming. Now we will have the ritual 404 00:24:07,160 --> 00:24:15,840 Speaker 1: exchange of food drink. So we we found so many 405 00:24:15,840 --> 00:24:20,560 Speaker 1: strange advertisements that that clearly would be illegal today, and 406 00:24:20,600 --> 00:24:25,200 Speaker 1: then also food products that even if we allow for hindsight, 407 00:24:25,280 --> 00:24:28,560 Speaker 1: they still sound like just horrifically bad ideas. And props 408 00:24:28,640 --> 00:24:32,520 Speaker 1: to Hunter Oatman Stanford over at Collectors Weekly. He made 409 00:24:32,520 --> 00:24:34,919 Speaker 1: a list over there that we are pulling from for 410 00:24:34,960 --> 00:24:37,760 Speaker 1: some of these, and and they're delightful. I want to 411 00:24:37,840 --> 00:24:42,240 Speaker 1: point out that, uh, to go back to fast food, 412 00:24:42,280 --> 00:24:45,320 Speaker 1: just briefly, I want to point out that Taco Bell 413 00:24:45,840 --> 00:24:48,880 Speaker 1: had deserves a metal for all the strange things they've 414 00:24:48,920 --> 00:24:53,119 Speaker 1: tried over the years. There was most notably I remember 415 00:24:53,480 --> 00:24:56,439 Speaker 1: the Taco Bell seafood salad, which just sounds like a 416 00:24:56,560 --> 00:25:00,760 Speaker 1: terrible idea. Any notion of seafood from a fast food 417 00:25:00,760 --> 00:25:03,200 Speaker 1: restaurant typically is a red flag for me. Although I 418 00:25:03,240 --> 00:25:08,240 Speaker 1: will occasionally do a Captain Dee's, you know, under under duress. 419 00:25:08,359 --> 00:25:11,800 Speaker 1: At least that's all they do. It's not just an afterthought, 420 00:25:11,960 --> 00:25:15,000 Speaker 1: you know what I mean, like the mclobster back picking 421 00:25:15,080 --> 00:25:17,960 Speaker 1: on the Yeah, they had a mc lobster that was 422 00:25:17,960 --> 00:25:21,280 Speaker 1: only available in the main area. But do you remember 423 00:25:21,280 --> 00:25:24,680 Speaker 1: that I Love Lucy episode where she gets the commercial 424 00:25:24,840 --> 00:25:27,880 Speaker 1: for this thing called Vita Meat of vegamin it's very 425 00:25:27,960 --> 00:25:30,080 Speaker 1: very popular, and she's trying to do it, and as 426 00:25:30,119 --> 00:25:32,720 Speaker 1: it turns out, it's just chock full of alcohol and 427 00:25:32,760 --> 00:25:34,639 Speaker 1: every time, like she takes a swig of it, she 428 00:25:34,680 --> 00:25:37,560 Speaker 1: just gets more and more plastered. And their slogan to 429 00:25:37,680 --> 00:25:41,120 Speaker 1: spoon your way to health, and it's like totally clearly 430 00:25:41,160 --> 00:25:44,720 Speaker 1: just chock full of of straight booze um. This one 431 00:25:44,760 --> 00:25:48,920 Speaker 1: I found here from the American Meat Institute from the fifties. Uh. 432 00:25:49,119 --> 00:25:51,879 Speaker 1: It's it's just a big old meat platter featured in 433 00:25:51,880 --> 00:25:54,439 Speaker 1: the center and then like nine hot dogs kind of 434 00:25:54,480 --> 00:25:56,800 Speaker 1: like raining down from the sky and it says two 435 00:25:56,880 --> 00:26:00,200 Speaker 1: delicious ways to help keep yourself trim. And the be 436 00:26:00,280 --> 00:26:02,399 Speaker 1: here is very similar to what they're making fun of 437 00:26:02,400 --> 00:26:05,399 Speaker 1: in that Lucy sketch. In this hot weather, do you 438 00:26:05,440 --> 00:26:09,000 Speaker 1: feel tired, listless, all washed out? Don't blame it all 439 00:26:09,040 --> 00:26:12,200 Speaker 1: on the heath. Look at your diet too. Scientific studies 440 00:26:12,200 --> 00:26:14,600 Speaker 1: show it might well be due to a lack of 441 00:26:14,680 --> 00:26:18,680 Speaker 1: high quality protein, the kind you get in meat. And 442 00:26:18,760 --> 00:26:21,240 Speaker 1: for long time listeners, you've you've got to check out 443 00:26:21,320 --> 00:26:24,280 Speaker 1: the visuals on this ad because they have what looks 444 00:26:24,320 --> 00:26:27,720 Speaker 1: like an aspect or meat jelly in the center of 445 00:26:27,760 --> 00:26:29,560 Speaker 1: the platter. I think you're right. I thought, you know what, 446 00:26:29,680 --> 00:26:31,520 Speaker 1: that's exactly what it is. At first, I thought it 447 00:26:31,560 --> 00:26:34,200 Speaker 1: was like a cheese uh, you know, like a Pimento 448 00:26:34,320 --> 00:26:36,480 Speaker 1: cheese mountain or something like that. I think it is 449 00:26:36,520 --> 00:26:41,159 Speaker 1: exactly that. Ben uh. We We also found an ad 450 00:26:41,240 --> 00:26:46,040 Speaker 1: that was for sugar, just sugar. It says sugar might 451 00:26:46,119 --> 00:26:48,919 Speaker 1: just be the willpower you need to curb your appetite. 452 00:26:49,240 --> 00:26:52,399 Speaker 1: Sugar's quick energy can be the willpower you need to 453 00:26:52,560 --> 00:26:56,520 Speaker 1: eat less. And it has close up shots of people 454 00:26:56,600 --> 00:27:01,000 Speaker 1: drinking soda and eating candy. And this was part of 455 00:27:01,119 --> 00:27:05,119 Speaker 1: a very large cover up that we only recently learned about. 456 00:27:05,280 --> 00:27:07,639 Speaker 1: And the woman in this picture on the left, she 457 00:27:07,800 --> 00:27:10,640 Speaker 1: looks terrifying and is drinking this soda in the most 458 00:27:10,680 --> 00:27:14,520 Speaker 1: unnatural way. It's like cocked off in this weird canted angle, 459 00:27:14,560 --> 00:27:16,399 Speaker 1: and it's like one of those paper straws and she 460 00:27:16,560 --> 00:27:20,080 Speaker 1: is absolutely just chewing it. It's just clamped between her teeth, 461 00:27:20,280 --> 00:27:22,399 Speaker 1: and she's got this kind of wandering I thing going on, 462 00:27:22,480 --> 00:27:25,679 Speaker 1: like she is just jacked on sugar. It's a very 463 00:27:25,720 --> 00:27:29,280 Speaker 1: troubling image. Yeah, and check out how sketchy this one 464 00:27:29,359 --> 00:27:32,760 Speaker 1: is too, because these ads come from nineteen sixty nine 465 00:27:32,840 --> 00:27:35,639 Speaker 1: and they include advice like have a soft drink before 466 00:27:35,640 --> 00:27:38,520 Speaker 1: your main meal, or snack on some candy an hour 467 00:27:38,600 --> 00:27:43,000 Speaker 1: before lunch. And there's not a company name you can 468 00:27:43,160 --> 00:27:48,040 Speaker 1: follow up by mailing someone named sugar Information. Also, sugar 469 00:27:48,080 --> 00:27:50,320 Speaker 1: Information sounds like a pretty cool code name. I'm sure 470 00:27:50,320 --> 00:27:54,480 Speaker 1: it's like the sugar lobby, right that it has to be. 471 00:27:55,480 --> 00:27:59,560 Speaker 1: Is it weird enough for you? I'm feeling weirded out? Man, 472 00:27:59,720 --> 00:28:03,200 Speaker 1: if I'm feeling like we have we have not yet 473 00:28:03,280 --> 00:28:09,080 Speaker 1: reached peak ridiculous advertising and failed food campaigns. But I 474 00:28:09,119 --> 00:28:11,639 Speaker 1: think this, I think we should save the rest for 475 00:28:11,680 --> 00:28:14,119 Speaker 1: another day. What do you say? I think that's why 476 00:28:14,200 --> 00:28:17,680 Speaker 1: has been so Thank you so much for tuning in. 477 00:28:17,840 --> 00:28:20,600 Speaker 1: If you or someone you know had the fortune to 478 00:28:20,720 --> 00:28:24,520 Speaker 1: try a vitamin doughnut, we'd like to hear about the taste. 479 00:28:24,800 --> 00:28:27,840 Speaker 1: Was it different from a regular donut? And what are 480 00:28:27,880 --> 00:28:31,720 Speaker 1: your favorite failed food crazes. We'd also, of course like 481 00:28:31,840 --> 00:28:37,000 Speaker 1: to thank our author Sarah Glme and our superproducer Casey 482 00:28:36,640 --> 00:28:39,680 Speaker 1: Pe andF I'm not mistaken, man, most of the flower 483 00:28:39,760 --> 00:28:43,040 Speaker 1: you buy today of the store is enriched flower. It's like, 484 00:28:43,080 --> 00:28:46,440 Speaker 1: there's nothing special about it. It's not magic vitamin flower. 485 00:28:46,560 --> 00:28:50,480 Speaker 1: It's true, it's true, it's pretty much regular flower. Now 486 00:28:51,360 --> 00:28:53,800 Speaker 1: let us know any bakers out there and let us 487 00:28:53,800 --> 00:28:56,280 Speaker 1: know how you feel about this stuff. Um, is it 488 00:28:56,320 --> 00:28:59,880 Speaker 1: possible to make healthy baked goods? We're interested, right too, 489 00:29:00,000 --> 00:29:01,920 Speaker 1: said ridiculous at how stuff works dot com. You can 490 00:29:02,000 --> 00:29:04,400 Speaker 1: check us out on all the social media's Again, I 491 00:29:04,520 --> 00:29:07,440 Speaker 1: second my co host Ben and thanking our super producer Casey, 492 00:29:07,680 --> 00:29:11,640 Speaker 1: and also Alex Williams who composed Arthy, and most importantly you, 493 00:29:12,120 --> 00:29:14,800 Speaker 1: So goodbye for now. We'll talk to you very soon, 494 00:29:15,080 --> 00:29:17,400 Speaker 1: and in the meantime, send us all the weird ads 495 00:29:17,400 --> 00:29:18,880 Speaker 1: who can find. Please do