1 00:00:08,600 --> 00:00:12,280 Speaker 1: Welcome, Welcome, Welcome back to the Bob Left Sets podcast. 2 00:00:12,880 --> 00:00:17,000 Speaker 1: My guest today is Steve Case who's chairman and CEO 3 00:00:17,360 --> 00:00:20,840 Speaker 1: of the investment firm Revolution. You know him as co 4 00:00:21,120 --> 00:00:23,840 Speaker 1: founder of a O L and he has a brand 5 00:00:23,920 --> 00:00:27,760 Speaker 1: new book, The Rise of the Rest. Steve, thanks for 6 00:00:27,800 --> 00:00:30,240 Speaker 1: being on the podcast. Great to be with you, Bob. 7 00:00:31,400 --> 00:00:35,000 Speaker 1: What do you hope to achieve with this book? Well, 8 00:00:35,000 --> 00:00:37,120 Speaker 1: I've been working on this effort for about a decade, 9 00:00:37,159 --> 00:00:40,839 Speaker 1: trying to shine a spotlight on entrepreneurs all around the 10 00:00:40,840 --> 00:00:44,839 Speaker 1: country that are building amazing companies in the process renewing 11 00:00:44,880 --> 00:00:49,120 Speaker 1: their communities, creating job growth, economic growth. But their stories 12 00:00:49,159 --> 00:00:51,839 Speaker 1: aren't really told, uh and most people don't really know 13 00:00:51,920 --> 00:00:54,920 Speaker 1: what's happening in most of these cities. And so that 14 00:00:55,000 --> 00:00:58,480 Speaker 1: was the reason to write the book. It was a 15 00:00:58,480 --> 00:01:01,760 Speaker 1: long journey for me when we started a little over 16 00:01:01,800 --> 00:01:04,839 Speaker 1: a decade ago working on this, initially on a policy 17 00:01:05,400 --> 00:01:09,800 Speaker 1: kind of framework working for the President Obama and his 18 00:01:10,040 --> 00:01:12,520 Speaker 1: Jobs Counsel, also cheering at a White House initiative called 19 00:01:12,520 --> 00:01:14,960 Speaker 1: start Up America. And the more I looked at, the 20 00:01:15,000 --> 00:01:17,280 Speaker 1: more I realized there was a problem we need as solved, 21 00:01:17,319 --> 00:01:19,480 Speaker 1: but also an opportunity we should seize and so that's 22 00:01:19,520 --> 00:01:22,600 Speaker 1: led me to this effort over the last decade of 23 00:01:22,640 --> 00:01:26,640 Speaker 1: trying to help entrepreneurs in in these what we call 24 00:01:26,640 --> 00:01:28,839 Speaker 1: the rise of the rest cities outside of the normal 25 00:01:29,640 --> 00:01:32,399 Speaker 1: tech helps. For those who don't follow this, uh, if 26 00:01:32,400 --> 00:01:34,840 Speaker 1: you look at the data, the venture capital data, about 27 00:01:34,840 --> 00:01:39,360 Speaker 1: seventy of venture capital has gone to just three states, California, 28 00:01:39,400 --> 00:01:42,319 Speaker 1: New York, and Massachusetts. The other forty seven states, they're 29 00:01:42,400 --> 00:01:45,800 Speaker 1: kind of fighting over the remaining and we're trying to 30 00:01:46,360 --> 00:01:49,040 Speaker 1: change that dynamic, get more of the capital backing more 31 00:01:49,040 --> 00:01:51,840 Speaker 1: of those entrepreneurs and more of the cities around the country. 32 00:01:53,400 --> 00:01:56,080 Speaker 1: So how bad or good are things in the other 33 00:01:56,120 --> 00:02:00,680 Speaker 1: forty seven states. Well, it's a mixed bad and that's 34 00:02:00,720 --> 00:02:03,360 Speaker 1: part of part of what I tried to explain the book. 35 00:02:03,800 --> 00:02:06,240 Speaker 1: The bad is that for the last several decades, a 36 00:02:06,280 --> 00:02:10,200 Speaker 1: lot of people in the middle of the country who 37 00:02:10,320 --> 00:02:12,760 Speaker 1: wanted to be part of what we think of as 38 00:02:12,800 --> 00:02:17,880 Speaker 1: the innovation economy, the tech sector, the startup sector, concluded 39 00:02:17,919 --> 00:02:19,640 Speaker 1: they had to leave where they were to go to 40 00:02:19,639 --> 00:02:22,679 Speaker 1: the coast because the action terms of other people, the 41 00:02:22,720 --> 00:02:25,320 Speaker 1: action in terms of where the money was was in 42 00:02:25,360 --> 00:02:27,680 Speaker 1: places like Silicon Valley, so that actually led to a 43 00:02:27,760 --> 00:02:30,840 Speaker 1: brain drain in many parts of the other country. Um, 44 00:02:31,120 --> 00:02:33,800 Speaker 1: and you know what, what we were hoping to see 45 00:02:33,840 --> 00:02:36,240 Speaker 1: as a slowing of the brain drain and a kind 46 00:02:36,240 --> 00:02:38,959 Speaker 1: of a boomerang of people returning to some of these cities. 47 00:02:38,960 --> 00:02:41,680 Speaker 1: And some of that's been accelerated by the by the pandemic. 48 00:02:42,000 --> 00:02:44,520 Speaker 1: So the talent has always been there, but the opportunity 49 00:02:44,560 --> 00:02:46,760 Speaker 1: hasn't been there, and that's led to some of these 50 00:02:46,800 --> 00:02:50,600 Speaker 1: you know, these dynamics. What's encouraging to me is just 51 00:02:50,720 --> 00:02:53,440 Speaker 1: what's happened in the last few years. There's far more 52 00:02:54,280 --> 00:02:56,839 Speaker 1: focus on these cities, and there was a decade ago. 53 00:02:56,919 --> 00:02:59,320 Speaker 1: There's a lot of new venture firms that have started 54 00:02:59,400 --> 00:03:02,240 Speaker 1: up in these rising cities. Fourteen hundred new venture firms 55 00:03:02,240 --> 00:03:04,959 Speaker 1: have started in cities outside of San Francisco, outside of 56 00:03:04,960 --> 00:03:07,800 Speaker 1: New York, outside of Boston. In these in these rising cities, 57 00:03:08,200 --> 00:03:11,600 Speaker 1: there's a sixfold increase in the venture capital in those cities. 58 00:03:12,280 --> 00:03:15,680 Speaker 1: But perhaps most importantly, there's now a recognition that some 59 00:03:15,720 --> 00:03:20,000 Speaker 1: of the big potential opportunities for entrepreneurs and for investors 60 00:03:20,040 --> 00:03:23,359 Speaker 1: in this next decade are going to be as sort 61 00:03:23,360 --> 00:03:26,400 Speaker 1: of the Internet meets the real world. And big sectors 62 00:03:26,400 --> 00:03:31,000 Speaker 1: like healthcare or food and agriculture are reimagined and disrupted, 63 00:03:31,480 --> 00:03:36,520 Speaker 1: and in those sectors, expertise matters. Domain expertise matters, partnerships matter, 64 00:03:36,560 --> 00:03:38,560 Speaker 1: and that's actually an advantage I think some of the 65 00:03:38,680 --> 00:03:41,520 Speaker 1: entrepreneurs in these rising cities, even though they've been largely 66 00:03:41,560 --> 00:03:45,840 Speaker 1: disadvantaged for the past, you know, a couple of decades. Wait, 67 00:03:45,960 --> 00:03:49,800 Speaker 1: let's start with the framework. Let's start with the bus tours. 68 00:03:50,320 --> 00:03:54,280 Speaker 1: So you pick a city where a multiple cities, you 69 00:03:54,360 --> 00:03:56,360 Speaker 1: get people in a bus, you go and in each 70 00:03:56,360 --> 00:03:59,320 Speaker 1: city you give a hundred thousand dollar investment to what 71 00:03:59,480 --> 00:04:03,320 Speaker 1: you feel is the best startup. How did you come 72 00:04:03,400 --> 00:04:05,360 Speaker 1: up with the idea and what are the logistics of 73 00:04:05,400 --> 00:04:09,240 Speaker 1: the bus excursions? Well, the idea we started this a 74 00:04:09,280 --> 00:04:12,320 Speaker 1: little over eight years ago, and the original idea was 75 00:04:12,800 --> 00:04:14,520 Speaker 1: building on some of that work I mentioned with the 76 00:04:14,560 --> 00:04:17,240 Speaker 1: White House to start up America effort. Why don't we 77 00:04:17,240 --> 00:04:19,640 Speaker 1: just hit the ground and see what's happening in different 78 00:04:19,640 --> 00:04:22,800 Speaker 1: cities around the country and in the process try to 79 00:04:22,839 --> 00:04:26,280 Speaker 1: showcase some of the things that are positive developments in 80 00:04:26,279 --> 00:04:29,039 Speaker 1: in in those cities and also see what we could 81 00:04:29,080 --> 00:04:32,360 Speaker 1: do to help this next generation of entrepreneurs and so 82 00:04:32,880 --> 00:04:34,640 Speaker 1: Frank we didn't quite know what we're going to get 83 00:04:34,680 --> 00:04:37,280 Speaker 1: into what we did the first one, but we did 84 00:04:37,400 --> 00:04:42,200 Speaker 1: a tour that included cities like Detroit and Pittsburgh, Cincinnati, Nashville. 85 00:04:42,200 --> 00:04:44,640 Speaker 1: Those were the first ones we did, and we found 86 00:04:44,640 --> 00:04:47,880 Speaker 1: it remarkable to see what's happening on the ground, to 87 00:04:48,040 --> 00:04:50,760 Speaker 1: use the bus a little bit as a media prop 88 00:04:50,839 --> 00:04:53,560 Speaker 1: to get attention and and you know, local media to 89 00:04:53,600 --> 00:04:56,640 Speaker 1: pay more attention to the entrepreneurs, even getting national media. 90 00:04:56,640 --> 00:04:59,119 Speaker 1: A few years ago, sixty Minutes Falls Around did a story, 91 00:04:59,160 --> 00:05:00,920 Speaker 1: for example, So that was part of the reason to 92 00:05:00,920 --> 00:05:03,320 Speaker 1: have a bus. Yeah, there was just practically to get 93 00:05:03,400 --> 00:05:06,200 Speaker 1: between city and city and around the cities, visiting different 94 00:05:06,240 --> 00:05:09,799 Speaker 1: companies and universities and so forth. The bus was helpful, 95 00:05:10,120 --> 00:05:12,880 Speaker 1: but the thing was most helpful. And this was one 96 00:05:12,880 --> 00:05:15,599 Speaker 1: of the things I didn't really fully appreciate going into it, 97 00:05:15,920 --> 00:05:19,160 Speaker 1: was using the bus as sort of a platform to 98 00:05:19,320 --> 00:05:22,680 Speaker 1: bring people together, a platform for convening. And in the 99 00:05:22,760 --> 00:05:25,760 Speaker 1: cities we visited now it's it's dozens and dozens of cities, 100 00:05:26,320 --> 00:05:28,719 Speaker 1: we found it really is important to make sure people 101 00:05:28,800 --> 00:05:31,440 Speaker 1: in those cities are aware of what each other is doing. 102 00:05:31,520 --> 00:05:34,080 Speaker 1: There's not as much of the connectivity that that you 103 00:05:34,320 --> 00:05:36,760 Speaker 1: really need to have a thriving startup community. So the 104 00:05:36,760 --> 00:05:40,200 Speaker 1: bus has been a helpful way to bring people together 105 00:05:40,320 --> 00:05:43,920 Speaker 1: and within the community, as well as invite people from 106 00:05:44,000 --> 00:05:47,080 Speaker 1: other places, either journalists from the coast or investors from 107 00:05:47,120 --> 00:05:49,320 Speaker 1: the coast, to see firsthand what's happening in some of 108 00:05:49,320 --> 00:05:54,359 Speaker 1: these cities. Okay, we literally talking like a music tour 109 00:05:54,480 --> 00:05:57,960 Speaker 1: bus with sleeping bugs, etcetera. Now, not the bunks, not 110 00:05:58,080 --> 00:06:02,000 Speaker 1: the bunks. We we we get we do, uh you know, 111 00:06:02,120 --> 00:06:04,640 Speaker 1: least a tour of us that is generally used by 112 00:06:05,080 --> 00:06:09,520 Speaker 1: musicians or politicians doing campaigns and so forth. And and 113 00:06:09,560 --> 00:06:12,400 Speaker 1: we kind of wrap it with our logo of the 114 00:06:12,480 --> 00:06:15,320 Speaker 1: Rise of the the Rest logo and and images and and 115 00:06:15,600 --> 00:06:17,600 Speaker 1: so we do not sleep on the bus because we 116 00:06:17,800 --> 00:06:20,680 Speaker 1: we do bring We packed the bus pretty full. Uh 117 00:06:20,720 --> 00:06:24,119 Speaker 1: so it's not quite like a rock and roll tour bus, 118 00:06:24,160 --> 00:06:27,040 Speaker 1: but it's certainly within the city. We do use it, 119 00:06:27,080 --> 00:06:29,440 Speaker 1: as I said, to move around and also to bring 120 00:06:29,440 --> 00:06:33,320 Speaker 1: people together. So on one of these typical ventures, how 121 00:06:33,320 --> 00:06:38,640 Speaker 1: many people are inside the bus, Well, it's pretty full. 122 00:06:38,680 --> 00:06:40,760 Speaker 1: I'm not sure what the I'm not sure I want 123 00:06:40,760 --> 00:06:43,560 Speaker 1: to report the number because it probably breaks some fire codes, 124 00:06:43,600 --> 00:06:47,400 Speaker 1: but we pack them in pretty pretty pretty tight. Uh. 125 00:06:47,560 --> 00:06:50,200 Speaker 1: And as we're moving around, we have different people coming 126 00:06:50,240 --> 00:06:52,360 Speaker 1: and going, sometimes a governor, of the mayor and the 127 00:06:52,440 --> 00:06:55,320 Speaker 1: university president. CEO is a big company, you know, there 128 00:06:55,360 --> 00:06:57,880 Speaker 1: are some of the people that we try to invite 129 00:06:57,920 --> 00:06:59,920 Speaker 1: on So it's definitely does it's a dozen to people 130 00:07:00,040 --> 00:07:02,839 Speaker 1: that are that are on the bus, and over the 131 00:07:02,880 --> 00:07:05,479 Speaker 1: course of the time we're in a particular city, it's 132 00:07:05,560 --> 00:07:07,760 Speaker 1: it's probably upwards to a hundred people that join us 133 00:07:07,760 --> 00:07:09,840 Speaker 1: for some you know, some part of it. And then 134 00:07:09,840 --> 00:07:13,720 Speaker 1: the events we do in different cities, including you mentioned. 135 00:07:13,760 --> 00:07:16,800 Speaker 1: So we do a pitch competition. We invite companies in 136 00:07:16,880 --> 00:07:19,840 Speaker 1: the city to apply it to pitch generally get you know, 137 00:07:19,880 --> 00:07:22,920 Speaker 1: close to a hundred companies kind of putting their hands up, 138 00:07:23,280 --> 00:07:25,000 Speaker 1: and then we have a team that picks the best 139 00:07:25,320 --> 00:07:27,840 Speaker 1: date or ten to be on stage, and then we 140 00:07:27,880 --> 00:07:32,120 Speaker 1: have a panel of judges that joins me in deciding 141 00:07:32,160 --> 00:07:34,240 Speaker 1: which is the one that is most promising, and then 142 00:07:34,240 --> 00:07:36,720 Speaker 1: we do invest in in that company and have found 143 00:07:36,760 --> 00:07:40,600 Speaker 1: that others will because they're on stage and are telling 144 00:07:40,600 --> 00:07:43,160 Speaker 1: their story to a bigger audience. Generally, you know, somebody 145 00:07:43,280 --> 00:07:45,480 Speaker 1: three or four, five hundred people are at these events. 146 00:07:46,040 --> 00:07:48,560 Speaker 1: Uh that many of the other companies also get you know, 147 00:07:48,640 --> 00:07:52,000 Speaker 1: some some attention and sometimes some funding as well, but 148 00:07:52,160 --> 00:07:54,720 Speaker 1: not just the winner. It's sort of it's it's trying 149 00:07:54,760 --> 00:07:57,920 Speaker 1: to spotlight what's what's unique about some of these some 150 00:07:57,960 --> 00:08:02,360 Speaker 1: of these cities, and how many other professional investors would 151 00:08:02,400 --> 00:08:06,240 Speaker 1: be on one of these bus tours. Again, it depends 152 00:08:06,280 --> 00:08:08,960 Speaker 1: on the city, depends on how many people join us 153 00:08:09,000 --> 00:08:12,360 Speaker 1: in any particular time, but generally there for these tours, 154 00:08:12,440 --> 00:08:14,760 Speaker 1: there's you know, a couple of dozen coastal investors that 155 00:08:14,840 --> 00:08:17,160 Speaker 1: join us for some some part of it just trying 156 00:08:17,200 --> 00:08:20,400 Speaker 1: to see firsthand what's what's happening and in some of 157 00:08:20,400 --> 00:08:24,720 Speaker 1: these cities. Okay, you read the book and it appears 158 00:08:24,800 --> 00:08:28,240 Speaker 1: like I'll use the term underground because many people are 159 00:08:28,320 --> 00:08:31,960 Speaker 1: unaware of them. There's a startup scene everywhere you go. 160 00:08:32,200 --> 00:08:35,480 Speaker 1: Is there a startup scene in every city in America? 161 00:08:36,080 --> 00:08:38,240 Speaker 1: I wouldn't say there's a start up scene in every 162 00:08:38,320 --> 00:08:40,960 Speaker 1: city in America, but it was definitely a startup scene 163 00:08:41,000 --> 00:08:44,800 Speaker 1: in dozens of cities in America, and we obviously profiled 164 00:08:44,880 --> 00:08:46,840 Speaker 1: quite a number of them. Uh in the book. We 165 00:08:46,880 --> 00:08:49,440 Speaker 1: now have investments with our Rise of Rest Fund in 166 00:08:49,480 --> 00:08:52,360 Speaker 1: a hundred different cities. Uh, and so it is much 167 00:08:52,559 --> 00:08:56,120 Speaker 1: more widespread than people think. When I first started talking 168 00:08:56,160 --> 00:08:58,199 Speaker 1: started talking about Rise of Rest, people say, oh, I 169 00:08:58,480 --> 00:09:02,600 Speaker 1: got it. There's ttunities to back companies outside of Silicon 170 00:09:02,720 --> 00:09:05,400 Speaker 1: Valley or New York City or Boston, which are where 171 00:09:05,400 --> 00:09:08,600 Speaker 1: most of the action historically has been. But they assume 172 00:09:08,679 --> 00:09:11,079 Speaker 1: it's like one or Tuesday. Well, maybe Austin is doing, 173 00:09:11,200 --> 00:09:14,320 Speaker 1: you know, pretty well, or Chicago doing pretty well, or 174 00:09:14,360 --> 00:09:17,199 Speaker 1: you know that there's no sense that it's actually dozens 175 00:09:17,200 --> 00:09:20,280 Speaker 1: of cities that are showing real, real momentum in terms 176 00:09:20,280 --> 00:09:23,360 Speaker 1: of what's happening in in in terms of startups and 177 00:09:23,800 --> 00:09:27,680 Speaker 1: you know, the resulting benefits they can provide to the company. 178 00:09:27,800 --> 00:09:29,880 Speaker 1: So that's been the real AHA moment for me as 179 00:09:29,880 --> 00:09:32,960 Speaker 1: I've traveled around over the last decade, and that's certainly 180 00:09:33,000 --> 00:09:36,959 Speaker 1: been the most common kind of feedback I get based 181 00:09:37,000 --> 00:09:38,600 Speaker 1: on people who have read the book, as they are 182 00:09:38,600 --> 00:09:42,160 Speaker 1: surprised that so many cities, each doing it in their 183 00:09:42,160 --> 00:09:46,320 Speaker 1: own particular way, that really are emerging. So you're right, 184 00:09:46,360 --> 00:09:49,520 Speaker 1: it's kind of like a little bit of a underground 185 00:09:49,600 --> 00:09:53,240 Speaker 1: that is now becoming much more more visible now. You 186 00:09:53,320 --> 00:09:56,720 Speaker 1: talk about universities in the book being a generation of 187 00:09:56,840 --> 00:10:00,520 Speaker 1: talent and that talent staying in the city as opposed 188 00:10:00,520 --> 00:10:04,600 Speaker 1: to going to the coast. But generally speaking, you invested 189 00:10:04,640 --> 00:10:09,240 Speaker 1: in a hundred cities. What is creating the startup culture 190 00:10:09,360 --> 00:10:15,199 Speaker 1: or you just can't keep startup entrepreneurs down. Well, entrepreneurs 191 00:10:15,240 --> 00:10:20,240 Speaker 1: at the core see a problem and decide it's an 192 00:10:20,240 --> 00:10:23,959 Speaker 1: opportunity and decided to do something about it, and for 193 00:10:24,000 --> 00:10:27,760 Speaker 1: them that's starting a company. Um. And that insight in 194 00:10:27,880 --> 00:10:30,440 Speaker 1: terms of seeing a problem and and believing it's a 195 00:10:30,679 --> 00:10:34,320 Speaker 1: it's an opportunity, is something that's you know, pretty widespread, 196 00:10:34,360 --> 00:10:38,840 Speaker 1: pretty universal. Uh, it's just that in certain places it's encouraged, 197 00:10:38,920 --> 00:10:42,280 Speaker 1: in other places it's not. Some cases, actually it's discouraged. 198 00:10:42,320 --> 00:10:44,600 Speaker 1: You know, entrepreneurship. Startups are viewed as kind of too 199 00:10:44,679 --> 00:10:48,000 Speaker 1: risky in in some places. Uh. And that's what leads 200 00:10:48,040 --> 00:10:50,600 Speaker 1: to this this dynamic we talked about before where people 201 00:10:50,640 --> 00:10:52,600 Speaker 1: feel like they kind of have to get out of 202 00:10:52,640 --> 00:10:55,640 Speaker 1: dots and where where they're living is not really conducive 203 00:10:55,760 --> 00:10:58,719 Speaker 1: to starting a company. Uh, it is going to be 204 00:10:58,760 --> 00:11:01,160 Speaker 1: able to attract the the money they need. They are 205 00:11:01,240 --> 00:11:03,000 Speaker 1: gonna be able to track the talent they need to 206 00:11:03,000 --> 00:11:05,200 Speaker 1: build a team, They're not going to be able to 207 00:11:05,280 --> 00:11:07,680 Speaker 1: get the attention they need to really scale up, and 208 00:11:07,720 --> 00:11:09,160 Speaker 1: so they feel like they have to leave, and I 209 00:11:09,160 --> 00:11:12,199 Speaker 1: think that's sad. And so we're trying to create a 210 00:11:12,280 --> 00:11:15,040 Speaker 1: dynamic where people really can decide where they want to live, 211 00:11:15,120 --> 00:11:17,240 Speaker 1: decide where they want to you know, kind of build, 212 00:11:17,640 --> 00:11:19,840 Speaker 1: as opposed of feeling like they have to be in 213 00:11:19,880 --> 00:11:22,960 Speaker 1: a certain place where they really don't have kind of 214 00:11:23,000 --> 00:11:25,280 Speaker 1: a shot. And there's some parallels. Obviously, you've done a 215 00:11:25,320 --> 00:11:29,280 Speaker 1: great job over several decades obviously chronicling the music industry. 216 00:11:29,760 --> 00:11:32,200 Speaker 1: There's some parallels there that there there was a time 217 00:11:32,240 --> 00:11:34,000 Speaker 1: where if you wanted to be in the music industry 218 00:11:34,040 --> 00:11:35,840 Speaker 1: you kind of had to be in in New York 219 00:11:35,880 --> 00:11:38,480 Speaker 1: City or Los Angeles. So you're in the movie industry, 220 00:11:38,840 --> 00:11:41,280 Speaker 1: you know, similarly, you kind of Hollywood was the place 221 00:11:41,320 --> 00:11:44,640 Speaker 1: to be. If you're in the financial services industry, Wall 222 00:11:44,640 --> 00:11:47,160 Speaker 1: Street was the place to be. And now over the 223 00:11:47,240 --> 00:11:50,839 Speaker 1: last half century, while those cities still have a lead 224 00:11:50,920 --> 00:11:53,600 Speaker 1: and there's still reasons to be their benefits to be there. 225 00:11:54,080 --> 00:11:57,200 Speaker 1: You know, many ways you're creating music, many ways you're 226 00:11:57,240 --> 00:12:00,680 Speaker 1: creating movies and you're less tethered to a tickler plate. 227 00:12:00,760 --> 00:12:04,480 Speaker 1: That the tech industry is still largely tethered to Silicon Valley, 228 00:12:04,480 --> 00:12:07,000 Speaker 1: and that's starting to change, and I think that change 229 00:12:07,040 --> 00:12:10,840 Speaker 1: will accelerate in the next ten or twenty years. And 230 00:12:10,880 --> 00:12:13,079 Speaker 1: that's a positive because one of the things that really 231 00:12:13,480 --> 00:12:16,199 Speaker 1: surprised me when I first started working on this, as 232 00:12:16,200 --> 00:12:19,120 Speaker 1: I said over a decade ago, uh, it was a 233 00:12:19,200 --> 00:12:22,160 Speaker 1: two data points. One I mentioned that sevent venture Copita 234 00:12:22,240 --> 00:12:24,440 Speaker 1: goes to three states. The other is that most of 235 00:12:24,480 --> 00:12:28,640 Speaker 1: the jobs in this country are not created by small 236 00:12:28,720 --> 00:12:33,920 Speaker 1: businesses or by big businesses, but by new businesses, companies 237 00:12:34,000 --> 00:12:37,839 Speaker 1: under five years old, basically startups. That small business as 238 00:12:37,840 --> 00:12:40,960 Speaker 1: a sector accounts for a ton of jobs. It's very important, 239 00:12:41,520 --> 00:12:44,600 Speaker 1: but as a sector, it doesn't grow a lot of jobs. 240 00:12:44,600 --> 00:12:46,640 Speaker 1: And it kind of makes sense because if a restaurant 241 00:12:46,640 --> 00:12:49,439 Speaker 1: goes out of business, chances are some other restaurant will 242 00:12:49,440 --> 00:12:51,800 Speaker 1: take over that space and will probably hire about the 243 00:12:51,800 --> 00:12:54,760 Speaker 1: same number of people. Similarly, with the big companies of 244 00:12:54,800 --> 00:12:58,400 Speaker 1: fortune companies, some are growing, but some are declining, and 245 00:12:58,480 --> 00:13:00,959 Speaker 1: as a sector ends up being kind of, you know, 246 00:13:01,040 --> 00:13:03,439 Speaker 1: kind of balances itself out so if you're going to 247 00:13:03,520 --> 00:13:07,440 Speaker 1: create jobs, you've got to back new companies. And if 248 00:13:07,520 --> 00:13:10,200 Speaker 1: if in order to start a company, it's not always 249 00:13:10,200 --> 00:13:12,520 Speaker 1: required that you raise capital to start a company. Some 250 00:13:12,600 --> 00:13:14,840 Speaker 1: are able to boostrap those companies, but most of the 251 00:13:14,840 --> 00:13:17,160 Speaker 1: biggest companies that have had the most success, create the 252 00:13:17,160 --> 00:13:19,960 Speaker 1: most jobs, create the most economic you know, kind of 253 00:13:20,000 --> 00:13:23,640 Speaker 1: growth and vitality, do raise venture capital, well, then it's 254 00:13:23,679 --> 00:13:26,000 Speaker 1: kind of a disconnect if if that capital is not 255 00:13:26,080 --> 00:13:29,920 Speaker 1: available to most people in in in most places, and 256 00:13:29,960 --> 00:13:34,040 Speaker 1: so leveling the playing field so that everybody who has 257 00:13:34,080 --> 00:13:36,520 Speaker 1: an idea feels like they have a shot if they 258 00:13:36,520 --> 00:13:38,960 Speaker 1: want to starting a company and they feel like they 259 00:13:38,960 --> 00:13:41,240 Speaker 1: can do that wherever they are, as opposed to feeling 260 00:13:41,360 --> 00:13:44,120 Speaker 1: like they're kind of left out and left behind and 261 00:13:44,200 --> 00:13:46,960 Speaker 1: don't really have a shot at building and frankly a 262 00:13:46,960 --> 00:13:49,719 Speaker 1: shot out the American dream is something I think it's 263 00:13:50,000 --> 00:13:54,120 Speaker 1: important to address boast to maximize the number of innovations 264 00:13:54,160 --> 00:13:56,160 Speaker 1: that come out of this country, the new ideas that 265 00:13:56,160 --> 00:13:58,560 Speaker 1: that you know, kind of lead to the new companies 266 00:13:58,600 --> 00:14:02,040 Speaker 1: and even lead sometimes the new industries. Uh. And it's 267 00:14:02,080 --> 00:14:04,400 Speaker 1: also frankly the best way to maximize the likely of 268 00:14:04,400 --> 00:14:07,480 Speaker 1: the United States continues to be the most innovative entrepreneur 269 00:14:07,600 --> 00:14:10,040 Speaker 1: nation in the world. That's not you know, kind of guaranteed. 270 00:14:10,080 --> 00:14:13,120 Speaker 1: There's some risk to you know, the United States, based 271 00:14:13,160 --> 00:14:16,920 Speaker 1: on what's essentially been the globalization of entrepreneurship over the 272 00:14:17,000 --> 00:14:21,320 Speaker 1: last a couple of decades or venture capital years ago 273 00:14:21,400 --> 00:14:23,600 Speaker 1: was invested in the in the United States of global 274 00:14:23,680 --> 00:14:27,120 Speaker 1: venture capital, and now it's in so other countries have 275 00:14:27,200 --> 00:14:31,000 Speaker 1: figured out that innovation entrepreneurship is kind of the secret 276 00:14:31,040 --> 00:14:34,280 Speaker 1: sauce that's kind of made America America, and they're trying 277 00:14:34,320 --> 00:14:37,840 Speaker 1: to kind of kinta win the next industries. And so 278 00:14:37,920 --> 00:14:41,640 Speaker 1: we need to double down on innovation entrepreneurship, and we 279 00:14:41,680 --> 00:14:43,400 Speaker 1: need to do it in a more inclusive way, so 280 00:14:43,640 --> 00:14:46,480 Speaker 1: not just certain people in certain places doing it really 281 00:14:46,520 --> 00:14:49,760 Speaker 1: well and and other people in other places feeling kind 282 00:14:49,760 --> 00:14:53,760 Speaker 1: of left out and left behind. Okay, in Silicon Valley, 283 00:14:53,800 --> 00:14:57,680 Speaker 1: you had the transistory, had fair Child, so you grew up. 284 00:14:58,280 --> 00:15:02,000 Speaker 1: These businesses grew up around tech, the logical innovation to 285 00:15:02,120 --> 00:15:05,960 Speaker 1: begin with. To what degree is it a matter of 286 00:15:06,040 --> 00:15:10,360 Speaker 1: like COVID where people work remote being one issue, so 287 00:15:10,440 --> 00:15:15,040 Speaker 1: you can work anywhere, or do these locations actually come 288 00:15:15,120 --> 00:15:19,080 Speaker 1: with advantages that you don't get on the coast. Uh. 289 00:15:19,240 --> 00:15:22,600 Speaker 1: Both the first little backstory, even even if you look 290 00:15:22,600 --> 00:15:26,400 Speaker 1: at the the early days of the Internet, when companies 291 00:15:26,440 --> 00:15:28,800 Speaker 1: like mine AO all got started, we were in northern 292 00:15:28,840 --> 00:15:32,360 Speaker 1: Virginia outside of Washington, d C. But that first wave 293 00:15:32,480 --> 00:15:35,520 Speaker 1: of Internet, the first you know, kind of a couple 294 00:15:35,560 --> 00:15:38,080 Speaker 1: of dozen companies that ended up playing a key role 295 00:15:38,120 --> 00:15:40,920 Speaker 1: in building the Internet, building on ramps to the Internet 296 00:15:41,320 --> 00:15:44,480 Speaker 1: were fairly regionally distributed. You know, as I mentioned, we 297 00:15:44,480 --> 00:15:47,160 Speaker 1: were in the DC area. Hayes, the big modem company 298 00:15:47,320 --> 00:15:51,160 Speaker 1: was in Atlanta. CompuServe one of the early online services 299 00:15:51,200 --> 00:15:56,040 Speaker 1: with Columbus Ohio. IBMS PC operations were in boc Overton, Florida. 300 00:15:56,600 --> 00:16:00,600 Speaker 1: Sprend the communications company was in Kansas City. Uh, you know, 301 00:16:00,640 --> 00:16:05,280 Speaker 1: the Dell was in Austin. Microsoft actually started in Albuquerque 302 00:16:05,640 --> 00:16:09,120 Speaker 1: until you know, they moved to Seattle. So the a 303 00:16:09,200 --> 00:16:11,520 Speaker 1: lot of companies were all across the country. It was 304 00:16:11,600 --> 00:16:15,560 Speaker 1: only in the last twenty years where it shifted from 305 00:16:15,720 --> 00:16:18,960 Speaker 1: building the Internet to building software on top of the Internet. 306 00:16:19,720 --> 00:16:22,400 Speaker 1: That's really when Silicon Valley grew to you know, kind 307 00:16:22,400 --> 00:16:25,640 Speaker 1: of its prominence. Indeed, it's it's dominance I think in 308 00:16:25,720 --> 00:16:28,360 Speaker 1: this next era, This next wave what I've called the 309 00:16:28,360 --> 00:16:31,840 Speaker 1: Internet third wave. UH. It is sort of when the 310 00:16:31,880 --> 00:16:34,240 Speaker 1: Internet meets the real world, and that's when some of 311 00:16:34,240 --> 00:16:36,680 Speaker 1: these sectors that we've been talking about, like healthcare and 312 00:16:37,080 --> 00:16:40,160 Speaker 1: food and others start getting disrupted. And some of the 313 00:16:40,200 --> 00:16:42,880 Speaker 1: expertise you need and some of the credibility you need 314 00:16:42,880 --> 00:16:46,400 Speaker 1: to establish partnerships in those sectors are you know, in 315 00:16:46,440 --> 00:16:50,000 Speaker 1: the middle of country healthcare, for example, it depends on 316 00:16:50,080 --> 00:16:51,680 Speaker 1: to see when you're trying to build there. But if 317 00:16:51,680 --> 00:16:55,120 Speaker 1: you're trying to build a disruptive healthcare company, you're gonna 318 00:16:55,120 --> 00:16:59,400 Speaker 1: need partnerships with hospitals so they actually integrate what you're building. 319 00:16:59,480 --> 00:17:01,960 Speaker 1: And you know, you need to get doctors and nurses 320 00:17:01,960 --> 00:17:03,840 Speaker 1: to actually use it, you need to get health plans 321 00:17:03,840 --> 00:17:07,359 Speaker 1: to actually pay for it. Uh. And having some connection 322 00:17:07,440 --> 00:17:10,920 Speaker 1: to that industry, some insights into that industry, some relationships 323 00:17:10,960 --> 00:17:13,960 Speaker 1: with people in that industry likely will advantage you. If 324 00:17:13,960 --> 00:17:17,720 Speaker 1: you're trying to get a deal with Cleveland Clinic in Ohio, 325 00:17:17,840 --> 00:17:21,080 Speaker 1: or Mayo Clinic in Minnesota, or MD Anderson in Texas, 326 00:17:21,160 --> 00:17:24,440 Speaker 1: there Johns Hopkins in Maryland, some of the key companies 327 00:17:24,480 --> 00:17:27,239 Speaker 1: that could really help put your your company on on 328 00:17:27,280 --> 00:17:29,399 Speaker 1: the map. So there is some value to these rising 329 00:17:29,440 --> 00:17:32,359 Speaker 1: cities in this next era we're entering. But to the 330 00:17:32,400 --> 00:17:34,600 Speaker 1: other part of your question, there absolutely is something that's 331 00:17:34,600 --> 00:17:38,200 Speaker 1: happened during the pandemic where it has been a unlock. 332 00:17:38,840 --> 00:17:40,920 Speaker 1: The sense that you had to be in certain places 333 00:17:41,040 --> 00:17:44,400 Speaker 1: is less clear. There's clearly more flexibility in terms of 334 00:17:44,680 --> 00:17:46,520 Speaker 1: how you live and where you live and how you work, 335 00:17:46,560 --> 00:17:49,639 Speaker 1: and the whole idea of more hybrid work and remote 336 00:17:49,640 --> 00:17:53,600 Speaker 1: work is opening an opportunity for people to decide where 337 00:17:53,640 --> 00:17:55,359 Speaker 1: they want to live and not feel like they have 338 00:17:55,440 --> 00:17:57,320 Speaker 1: to be in a certain place, and for companies, and 339 00:17:57,359 --> 00:17:59,960 Speaker 1: as a result, you're seeing an acceleration of companies start 340 00:18:00,200 --> 00:18:02,480 Speaker 1: in these these rise of rest cities. So I think 341 00:18:02,480 --> 00:18:05,399 Speaker 1: it's it's both factors. This next era. There are certain 342 00:18:05,440 --> 00:18:08,960 Speaker 1: cities that give you an advantage, but also there is 343 00:18:09,000 --> 00:18:12,880 Speaker 1: this pandemic induced almost shake the snow globe moment where 344 00:18:12,920 --> 00:18:15,919 Speaker 1: we're as a society trying to figure out this next chapter, 345 00:18:16,440 --> 00:18:28,639 Speaker 1: and clearly flexibility is part of it. Okay, Historically the 346 00:18:28,680 --> 00:18:31,480 Speaker 1: image of an inventor was a lone guy tinkering in 347 00:18:31,520 --> 00:18:36,120 Speaker 1: the basement, But in the book you make a strong 348 00:18:36,240 --> 00:18:40,919 Speaker 1: statement about network effects community. To what degree today is 349 00:18:41,000 --> 00:18:43,480 Speaker 1: important to call on a team or does the loan 350 00:18:43,560 --> 00:18:47,919 Speaker 1: inventor still have a role. Well, it is that the 351 00:18:48,000 --> 00:18:50,359 Speaker 1: loan inventor is a little bit of a you know, 352 00:18:50,480 --> 00:18:54,720 Speaker 1: kind of figment of imagination. Most important thing. You know, 353 00:18:54,760 --> 00:18:57,920 Speaker 1: Thomas Edison a century ago was invented a lot of things, 354 00:18:57,960 --> 00:18:59,639 Speaker 1: but he wasn't really doing it on his own. He 355 00:18:59,680 --> 00:19:03,200 Speaker 1: always had teams that helped take those ideas and scale them. 356 00:19:03,520 --> 00:19:06,360 Speaker 1: And certainly we've seen that in the work I've done, 357 00:19:06,440 --> 00:19:09,400 Speaker 1: including with the with with a O. L. It required 358 00:19:09,440 --> 00:19:12,159 Speaker 1: a mix of skill sets and I provided a certain 359 00:19:12,600 --> 00:19:15,480 Speaker 1: kind of perspective, but I, you know, absolutely couldn't have 360 00:19:15,520 --> 00:19:17,720 Speaker 1: done it on my own. It required a team, and 361 00:19:17,920 --> 00:19:21,320 Speaker 1: I've learned that entrepreneurship is a team sport. As we 362 00:19:21,480 --> 00:19:25,960 Speaker 1: enter this new era where the problems you're solving as 363 00:19:26,119 --> 00:19:31,280 Speaker 1: entrepreneurs tend to be more complicated, more multifaceted, where partnerships 364 00:19:31,280 --> 00:19:35,359 Speaker 1: do become more important, Even understanding policy often becomes more important. 365 00:19:35,920 --> 00:19:38,280 Speaker 1: You've got to have a broader, broader skill set, and 366 00:19:38,320 --> 00:19:41,600 Speaker 1: so that that is I think can increasingly be the 367 00:19:41,640 --> 00:19:45,720 Speaker 1: story of entrepreneurship. Sometimes I think we celebrate the the 368 00:19:45,920 --> 00:19:48,720 Speaker 1: entrepreneur too much and not the team that really takes 369 00:19:48,760 --> 00:19:52,520 Speaker 1: that idea and turns it into something significant that that 370 00:19:52,680 --> 00:19:56,359 Speaker 1: team should get more more attention. And there's also something 371 00:19:56,400 --> 00:19:59,960 Speaker 1: which is part of your question to clustering of people. 372 00:20:00,200 --> 00:20:04,000 Speaker 1: And you know there's something too. When a company is 373 00:20:04,080 --> 00:20:07,320 Speaker 1: successful in a city, what we call a tent pole company, 374 00:20:07,480 --> 00:20:10,640 Speaker 1: that leads to other success in that city. And we've 375 00:20:10,640 --> 00:20:13,080 Speaker 1: seen that in the last couple of decades in Austin, 376 00:20:13,960 --> 00:20:17,200 Speaker 1: the success of Dell there has really been helpful. The 377 00:20:17,320 --> 00:20:19,680 Speaker 1: success to the south By Festival got a lot of 378 00:20:19,680 --> 00:20:22,520 Speaker 1: people visiting Austin that otherwise within the visit of Austin, 379 00:20:22,960 --> 00:20:25,760 Speaker 1: and as a result, it became a magnet for for 380 00:20:25,760 --> 00:20:29,160 Speaker 1: for people. And now there's hundreds of companies that startups 381 00:20:29,160 --> 00:20:32,240 Speaker 1: that have great success there and that was not the case, 382 00:20:32,359 --> 00:20:35,200 Speaker 1: you know, to three decades ago. And so this tent 383 00:20:35,280 --> 00:20:40,120 Speaker 1: pole company dynamic is critical. I mentioned Microsoft moving to Seattle. 384 00:20:40,720 --> 00:20:43,280 Speaker 1: The only reason Microsoft moved to Seattle is the two founders, 385 00:20:44,240 --> 00:20:46,439 Speaker 1: Bill Gates and Paul Allen, We're from Seattle and they 386 00:20:46,480 --> 00:20:48,760 Speaker 1: want to go home. That's fun. They moved to Seattle 387 00:20:49,119 --> 00:20:53,199 Speaker 1: at the time Seattle was struggling. It was overreliant on 388 00:20:53,240 --> 00:20:56,440 Speaker 1: some industries that were in decline, uh and didn't really 389 00:20:56,440 --> 00:21:00,720 Speaker 1: have a new act and you know, because Microsoft ended 390 00:21:00,800 --> 00:21:04,800 Speaker 1: up scaling there and became a tech hub because Microsoft 391 00:21:04,880 --> 00:21:07,480 Speaker 1: was there. Jeff Bezos actually got in a car left 392 00:21:07,480 --> 00:21:09,520 Speaker 1: New York City to drive to Seattle when he was 393 00:21:09,560 --> 00:21:13,080 Speaker 1: starting Amazon for one reason and one reason only. He 394 00:21:13,160 --> 00:21:15,920 Speaker 1: was he wanted to hire some Microsoft engineers. So I figured, 395 00:21:15,920 --> 00:21:18,000 Speaker 1: you can pick off some of those Microsoft people to 396 00:21:18,359 --> 00:21:21,840 Speaker 1: build to build Amazon. Now, Amazon, of course has become 397 00:21:21,880 --> 00:21:26,920 Speaker 1: a very successful company, also strengthened the Seattle startup ecosystem. 398 00:21:27,040 --> 00:21:29,600 Speaker 1: So what was a struggling city just a few decades 399 00:21:29,640 --> 00:21:32,679 Speaker 1: ago now is a thriving city. And the success of 400 00:21:32,720 --> 00:21:36,080 Speaker 1: some companies leads others, you know, companies to start up, 401 00:21:36,080 --> 00:21:39,800 Speaker 1: and some of the early employees at those companies, you know, 402 00:21:39,920 --> 00:21:42,000 Speaker 1: want to be part of some new companies, or they 403 00:21:42,000 --> 00:21:44,160 Speaker 1: had made some money on stock options want to invest 404 00:21:44,160 --> 00:21:47,240 Speaker 1: in new companies. And it creates that positive kind of 405 00:21:47,280 --> 00:21:51,679 Speaker 1: increasing returns network effect, kind of tipping point dynamic for cities. 406 00:21:51,720 --> 00:21:53,840 Speaker 1: And that's one of the things we're seeing more of 407 00:21:54,000 --> 00:21:56,600 Speaker 1: in recent years. And again that's part of the reason 408 00:21:56,720 --> 00:21:58,560 Speaker 1: I even wrote the book because I think people don't 409 00:21:58,560 --> 00:22:02,679 Speaker 1: realize what's happened in these cities, and I think they 410 00:22:02,680 --> 00:22:05,840 Speaker 1: will be surprised and frankly also encouraged that there that 411 00:22:05,960 --> 00:22:10,280 Speaker 1: this innovation economy in this next next chapter can be 412 00:22:10,359 --> 00:22:13,480 Speaker 1: more inclusive. And that really ties also in, you know, 413 00:22:13,520 --> 00:22:16,680 Speaker 1: at least a degree with some of the political dysfunction 414 00:22:16,800 --> 00:22:19,119 Speaker 1: we have in this country where where you know, there 415 00:22:19,359 --> 00:22:21,600 Speaker 1: were in these tribes and there are a lot of factors. 416 00:22:21,600 --> 00:22:24,600 Speaker 1: Obviously I don't want to make it overly simplistic, but 417 00:22:24,680 --> 00:22:27,359 Speaker 1: one of the factors is an opportunity gap where there 418 00:22:27,359 --> 00:22:29,960 Speaker 1: are definitely people that are doing really well in some 419 00:22:30,000 --> 00:22:32,440 Speaker 1: places and a lot of people, most people in most 420 00:22:32,440 --> 00:22:36,159 Speaker 1: places are feeling left out. They are feeling left behind. 421 00:22:36,160 --> 00:22:39,760 Speaker 1: They're not celebrating the disruption and Silicon Valley. They're kind 422 00:22:39,800 --> 00:22:42,080 Speaker 1: of angry about it. And you know, we need to 423 00:22:42,680 --> 00:22:45,359 Speaker 1: you know, kind of create more companies in their own 424 00:22:45,400 --> 00:22:48,560 Speaker 1: cities that can create more jobs in those cities and 425 00:22:48,560 --> 00:22:51,720 Speaker 1: create more opportunity and even more hope in those cities. 426 00:22:52,119 --> 00:22:54,080 Speaker 1: And if we do that, that will be good for 427 00:22:54,119 --> 00:22:55,960 Speaker 1: those cities, and also I think it can be good 428 00:22:55,960 --> 00:23:00,480 Speaker 1: for the country more broadly. Shark take Nipause dive or 429 00:23:00,600 --> 00:23:03,359 Speaker 1: negative for entrepreneurship in the kind I think and that 430 00:23:03,480 --> 00:23:06,199 Speaker 1: positive it it's it's really opened people's eyes to the 431 00:23:06,320 --> 00:23:08,960 Speaker 1: idea of starting a business and and you know, probably 432 00:23:08,960 --> 00:23:12,160 Speaker 1: inspired a lot of people who might not otherwise even 433 00:23:12,280 --> 00:23:14,119 Speaker 1: thought about it. And as people when I was growing up, 434 00:23:14,119 --> 00:23:16,480 Speaker 1: I didn't know what an entrepreneur was until I was 435 00:23:16,480 --> 00:23:19,120 Speaker 1: a little bit older. Uh, And so you know that 436 00:23:19,600 --> 00:23:22,040 Speaker 1: I think is is a is a is a net 437 00:23:22,040 --> 00:23:24,800 Speaker 1: positive just in terms of getting people thinking about things. 438 00:23:24,920 --> 00:23:27,800 Speaker 1: And as I said before, maybe next time they see 439 00:23:28,720 --> 00:23:31,200 Speaker 1: a problem they turned it into an opportunity. One of 440 00:23:31,200 --> 00:23:32,680 Speaker 1: the stories I love it, and it's in the book 441 00:23:32,680 --> 00:23:35,280 Speaker 1: as there's a mom living in a suburb outside of 442 00:23:35,359 --> 00:23:38,600 Speaker 1: Indianapolis who five or so years ago was kind of 443 00:23:38,600 --> 00:23:42,320 Speaker 1: worried about the water quality because in Flint, Michigan, there 444 00:23:42,400 --> 00:23:46,360 Speaker 1: was a well publicized crisis about water quality and safety. 445 00:23:46,840 --> 00:23:49,119 Speaker 1: And she said, I've got young kids. I want to 446 00:23:49,160 --> 00:23:51,359 Speaker 1: test my water to I want to make sure that 447 00:23:51,400 --> 00:23:54,120 Speaker 1: they're drinking safe water. So she called the water companies, 448 00:23:54,160 --> 00:23:55,600 Speaker 1: I want to test my water and they said, what, 449 00:23:55,680 --> 00:23:59,159 Speaker 1: we actually don't do that. I said, okay, and she 450 00:23:59,280 --> 00:24:03,960 Speaker 1: called some other company that specialized in and in sort 451 00:24:04,000 --> 00:24:07,639 Speaker 1: of industrial technologies. Uh and and said, I'd like to 452 00:24:07,680 --> 00:24:09,399 Speaker 1: get my water tests and it will do that, but 453 00:24:09,400 --> 00:24:11,480 Speaker 1: we're really set up to do that for big companies 454 00:24:11,480 --> 00:24:13,159 Speaker 1: and it will cost you a thousands of dollars to 455 00:24:13,200 --> 00:24:15,160 Speaker 1: test your water in your home, and so what makes 456 00:24:15,200 --> 00:24:17,679 Speaker 1: no sense? So she said, well, this is crazy. I'm 457 00:24:17,720 --> 00:24:19,919 Speaker 1: sure that other people like me or concerned about their 458 00:24:19,920 --> 00:24:22,840 Speaker 1: water quality. And she started a company called one Water 459 00:24:23,240 --> 00:24:26,119 Speaker 1: that created a very affordable way for people to inconvenient 460 00:24:26,160 --> 00:24:28,240 Speaker 1: way for people to get their their water tested, and 461 00:24:28,280 --> 00:24:32,240 Speaker 1: that outscaled. It's even providing some of these testing services 462 00:24:32,280 --> 00:24:35,040 Speaker 1: to cities, including cities like like San Francisco. That was 463 00:24:35,119 --> 00:24:37,560 Speaker 1: just somebody who saw a problem and and turn it 464 00:24:37,600 --> 00:24:41,000 Speaker 1: in an opportunity. And so hopefully things like Shark Tank 465 00:24:41,200 --> 00:24:44,400 Speaker 1: will open people's eyes that they see a problem rather 466 00:24:44,400 --> 00:24:47,520 Speaker 1: than just talking about it or complaining about it, they 467 00:24:47,560 --> 00:24:50,960 Speaker 1: maybe can do something about it by by starting a company. 468 00:24:51,040 --> 00:24:54,040 Speaker 1: And increasingly because of what's been happening, they have more 469 00:24:54,119 --> 00:24:57,159 Speaker 1: flexibility to do that anywhere they are as opposed to 470 00:24:57,160 --> 00:24:58,960 Speaker 1: feeling like why I have this idea, I want to 471 00:24:58,960 --> 00:25:01,320 Speaker 1: do something about it, but I really don't have any 472 00:25:01,560 --> 00:25:04,320 Speaker 1: ability to do it. Because I'm you know, living in 473 00:25:04,359 --> 00:25:06,480 Speaker 1: some part of the country that just is not well 474 00:25:06,520 --> 00:25:11,239 Speaker 1: known for for startups and innovation and entrepreneurship, and that 475 00:25:11,320 --> 00:25:15,000 Speaker 1: needs to change. Okay, let's talk about the basics on 476 00:25:15,080 --> 00:25:18,679 Speaker 1: your side of the fence. Obviously, there are legendary venture 477 00:25:18,720 --> 00:25:22,639 Speaker 1: capital firms in the Silicon Valley. They're well known ones 478 00:25:22,680 --> 00:25:25,119 Speaker 1: in New York. Then you read about somebody who's got 479 00:25:25,200 --> 00:25:29,760 Speaker 1: their own little fund. Tell me about the creation of 480 00:25:29,800 --> 00:25:35,040 Speaker 1: the venture capital firm, whether there's competition amongst you, how 481 00:25:35,119 --> 00:25:39,080 Speaker 1: the investment works, a revolution where you get your money 482 00:25:39,119 --> 00:25:44,240 Speaker 1: to fund your funds. A couple of parts of that. First, 483 00:25:44,680 --> 00:25:49,159 Speaker 1: venture capital as an industry as a sector is a 484 00:25:49,280 --> 00:25:52,720 Speaker 1: relatively modern phenomenon. It's really the last fifty years that 485 00:25:52,760 --> 00:25:55,600 Speaker 1: it emerged, and initially emerged in New York and then 486 00:25:55,640 --> 00:25:58,520 Speaker 1: in San Francisco, then in Boston. That's part of the 487 00:25:58,520 --> 00:26:01,400 Speaker 1: reasons why those cities have so strong in terms of 488 00:26:01,680 --> 00:26:05,600 Speaker 1: where venture capitalists have clustered and therefore where entrepreneurs have 489 00:26:05,600 --> 00:26:10,359 Speaker 1: have clustered. There's three ways people raise money for venture firms. 490 00:26:10,359 --> 00:26:13,480 Speaker 1: The first is they've made some money from some other 491 00:26:13,600 --> 00:26:16,600 Speaker 1: thing and start reinvesting. It goes back to this dynamic 492 00:26:16,720 --> 00:26:20,800 Speaker 1: of of of having a successful company leads to people 493 00:26:20,840 --> 00:26:23,399 Speaker 1: making money from that company, and some of them decided 494 00:26:23,440 --> 00:26:26,000 Speaker 1: to invest in the next generation of entreprenurs. That's actually 495 00:26:26,080 --> 00:26:28,960 Speaker 1: how I got started. After you know, starting a O L, 496 00:26:29,040 --> 00:26:32,600 Speaker 1: I started making some investments and then I wrapped it 497 00:26:32,680 --> 00:26:34,639 Speaker 1: up from there. So that's that's one way. They just 498 00:26:34,680 --> 00:26:38,199 Speaker 1: have some access to you know, to the capital. A 499 00:26:38,320 --> 00:26:40,960 Speaker 1: second way is in a more common way, is they 500 00:26:41,000 --> 00:26:47,119 Speaker 1: tap into institutional investors, so big pension funds, university endowments. 501 00:26:47,119 --> 00:26:50,600 Speaker 1: They're trying to maximize the return they get for those 502 00:26:50,680 --> 00:26:54,399 Speaker 1: endowments so they can do more programs for their particular 503 00:26:54,680 --> 00:26:57,880 Speaker 1: university or for the particular hospital. And so they are 504 00:26:57,920 --> 00:27:01,760 Speaker 1: sort of professional investors that have a whole series investments. 505 00:27:01,760 --> 00:27:05,159 Speaker 1: Obviously they have fairly diversified portfolio. But one part of it, 506 00:27:05,200 --> 00:27:07,760 Speaker 1: and recently it's become a more important part of it, 507 00:27:07,800 --> 00:27:11,480 Speaker 1: is investing in these private companies, uh, you know, the 508 00:27:12,200 --> 00:27:15,960 Speaker 1: by terms of venture capital in in in particular. And 509 00:27:15,960 --> 00:27:18,240 Speaker 1: there are also groups that are what are called fund 510 00:27:18,280 --> 00:27:21,560 Speaker 1: of funds that also might make raise capital from some 511 00:27:21,680 --> 00:27:24,439 Speaker 1: large investors and then kind of divate out to a 512 00:27:24,520 --> 00:27:28,120 Speaker 1: group of of of smaller funds, so there's different ways 513 00:27:28,119 --> 00:27:29,960 Speaker 1: you can raise that money. We did something a little 514 00:27:30,000 --> 00:27:34,400 Speaker 1: bit different, uh, for this most recent Rise the Rest Fund. Historically, 515 00:27:35,040 --> 00:27:38,320 Speaker 1: revolutions started initially where it was just money I was investing, 516 00:27:38,359 --> 00:27:41,520 Speaker 1: so essentially my capital. Than about ten years ago, we 517 00:27:41,560 --> 00:27:44,119 Speaker 1: opened it up to institutional investors and we have a 518 00:27:44,160 --> 00:27:48,159 Speaker 1: Revolution Growth Fund and Revolution Inventors Fund investing companies like 519 00:27:48,600 --> 00:27:52,280 Speaker 1: DraftKings and Sweet Green and Clear and and dozens of others. 520 00:27:52,320 --> 00:27:55,840 Speaker 1: And that's with the support of institutional investors who are 521 00:27:56,240 --> 00:28:00,880 Speaker 1: essentially investing alongside of us. For this more recent rights 522 00:28:01,000 --> 00:28:03,840 Speaker 1: Rest furred, we just reached out to individuals and so 523 00:28:03,880 --> 00:28:08,960 Speaker 1: we have very prominent successful entrepreneurs and investors executives who 524 00:28:09,000 --> 00:28:11,480 Speaker 1: have joined us as investors in our Rise of Rest 525 00:28:11,680 --> 00:28:13,960 Speaker 1: seed fund, which is investing in these cities all around 526 00:28:14,000 --> 00:28:17,280 Speaker 1: the country. People like Jeff Bezos and Howard Schultz, and 527 00:28:17,920 --> 00:28:20,480 Speaker 1: you know hedge fund people like Gray Dally, and private 528 00:28:20,520 --> 00:28:24,920 Speaker 1: equity people like uh Henry Kravis, David Rubinstein, you know, 529 00:28:25,000 --> 00:28:29,439 Speaker 1: venture investors like Jim Bryer and John Dorther, entrepreneurs like 530 00:28:29,480 --> 00:28:33,119 Speaker 1: Sarah Blakeley and Tory Birch, and you know, you know 531 00:28:33,680 --> 00:28:36,720 Speaker 1: Eric Schmidt Mike Milk and a great group of individuals 532 00:28:36,720 --> 00:28:39,960 Speaker 1: who basically believe in this idea of the rise the 533 00:28:39,960 --> 00:28:42,880 Speaker 1: rest believe that their entrepreneurs all across the country believe 534 00:28:42,960 --> 00:28:46,280 Speaker 1: there's a disconnect between no ability for most people in 535 00:28:46,280 --> 00:28:48,600 Speaker 1: most parts of the country to access venture capital. So 536 00:28:48,720 --> 00:28:53,800 Speaker 1: are co investors with us in that particular fund? Do 537 00:28:53,960 --> 00:28:57,719 Speaker 1: you personally know all those people or do someone on 538 00:28:57,760 --> 00:29:01,160 Speaker 1: your team reach out? Are you more of a cerebral guy, 539 00:29:01,280 --> 00:29:04,800 Speaker 1: you very social such that you have relationships with these 540 00:29:04,840 --> 00:29:09,960 Speaker 1: investors and could just bring them up just because of 541 00:29:10,000 --> 00:29:12,960 Speaker 1: what I've done over a number of decades, I've have 542 00:29:13,080 --> 00:29:16,400 Speaker 1: built a pretty good network, so you know, I wouldn't 543 00:29:16,400 --> 00:29:18,720 Speaker 1: say all there are a few people that invested. It 544 00:29:18,800 --> 00:29:21,440 Speaker 1: was part of Rise Arrest too. I didn't know personally before, 545 00:29:21,520 --> 00:29:24,600 Speaker 1: but the vast majority I didn't know personally, and many 546 00:29:24,640 --> 00:29:26,560 Speaker 1: actually were aware of what we're doing, and we're kind 547 00:29:26,560 --> 00:29:29,360 Speaker 1: of intrigued with what we're doing and express an interest 548 00:29:29,400 --> 00:29:32,240 Speaker 1: and and and being investors alongside of it. So we 549 00:29:32,640 --> 00:29:36,680 Speaker 1: structured something so uh, there's an ability for those people 550 00:29:36,760 --> 00:29:38,560 Speaker 1: doing it's and it's super helpful if we're going around 551 00:29:38,600 --> 00:29:42,160 Speaker 1: the country that you know some of these prominent successful 552 00:29:42,840 --> 00:29:46,120 Speaker 1: entrepreneurs and investors you know, are are essentially backing them. 553 00:29:46,120 --> 00:29:48,160 Speaker 1: When we make an investment in a company with our 554 00:29:48,240 --> 00:29:52,280 Speaker 1: Rise Arrest Fund, it's it's it's really the these these 555 00:29:52,640 --> 00:29:55,520 Speaker 1: dozens of other people are essentially investors in your company 556 00:29:55,520 --> 00:29:57,840 Speaker 1: as well, and I think that's helpful. I guess people 557 00:29:57,960 --> 00:30:00,800 Speaker 1: are some a little bit more more momentum when they're 558 00:30:00,880 --> 00:30:03,440 Speaker 1: hiring people that they're they're more likely to join the company, 559 00:30:03,440 --> 00:30:06,680 Speaker 1: and a little more momentum when they're they're trying to 560 00:30:06,720 --> 00:30:11,200 Speaker 1: attract customers or partners, a little more momentum when they're 561 00:30:11,240 --> 00:30:14,760 Speaker 1: trying to attract follow on investors. So having that that 562 00:30:14,920 --> 00:30:17,760 Speaker 1: network I think has been been been quite helpful. But 563 00:30:17,920 --> 00:30:20,200 Speaker 1: just me doing this personally, I don't think we've had 564 00:30:20,280 --> 00:30:23,920 Speaker 1: nearly the same level of interest or attraction than having 565 00:30:24,000 --> 00:30:26,640 Speaker 1: several other dozen people you're kind of joining us on 566 00:30:26,680 --> 00:30:30,120 Speaker 1: this effort. Let's talk about venture capital in general, and 567 00:30:30,160 --> 00:30:32,520 Speaker 1: revolution general is opposed to just the rise of the 568 00:30:32,600 --> 00:30:36,600 Speaker 1: rest fun they're different stages of when people invest in 569 00:30:36,720 --> 00:30:40,280 Speaker 1: recent horrowits another venture capital firm. It's famous for coming 570 00:30:40,320 --> 00:30:44,760 Speaker 1: in late, So there's early tell us about the different 571 00:30:44,920 --> 00:30:49,280 Speaker 1: stages you might invest in a company. Well, that the 572 00:30:49,960 --> 00:30:53,040 Speaker 1: very earliest stage. You know, some think of it as 573 00:30:53,080 --> 00:30:56,640 Speaker 1: sort of seed investment or angel investment, where you're raising 574 00:30:56,680 --> 00:30:59,719 Speaker 1: a relatively small amount of money just to kind of 575 00:30:59,760 --> 00:31:02,520 Speaker 1: get going, just to kind of get that idea on 576 00:31:02,600 --> 00:31:06,640 Speaker 1: the playing field, build a initial product or service, and 577 00:31:06,680 --> 00:31:08,720 Speaker 1: you know, hire a few people just to kind of 578 00:31:08,800 --> 00:31:13,200 Speaker 1: get going. So that's called the seed stage. Uh, I 579 00:31:13,200 --> 00:31:15,360 Speaker 1: think if it varies depending on what the company is, 580 00:31:15,440 --> 00:31:18,760 Speaker 1: but yet seed state, you know, the investments generally are 581 00:31:18,800 --> 00:31:22,040 Speaker 1: in the know, few hundred thousand dollar range. Sometimes it 582 00:31:22,080 --> 00:31:24,440 Speaker 1: can be more, sometimes it can be less, but generally 583 00:31:24,520 --> 00:31:26,960 Speaker 1: that's sort of the range that people are talking about. 584 00:31:27,440 --> 00:31:31,000 Speaker 1: And then there's sort of the venture stage, which is 585 00:31:31,040 --> 00:31:35,000 Speaker 1: the company is more developed and and the team is 586 00:31:35,400 --> 00:31:38,720 Speaker 1: more assembled and uh there's a little bit more clarity 587 00:31:38,760 --> 00:31:43,160 Speaker 1: regarding product market fit things like that. So there's still 588 00:31:43,360 --> 00:31:46,840 Speaker 1: risk associated with it still is still a fledgling company, 589 00:31:47,400 --> 00:31:51,080 Speaker 1: but at that point the company and the entrepreneur back 590 00:31:51,080 --> 00:31:53,440 Speaker 1: in the company really feel like they need to raise 591 00:31:53,480 --> 00:31:56,520 Speaker 1: more capital. Usually it's a few million dollars and that's 592 00:31:56,720 --> 00:32:00,200 Speaker 1: a whole other group of venture firms to specialize at 593 00:32:00,200 --> 00:32:02,600 Speaker 1: that stage. And then, as you said, there's a later 594 00:32:02,640 --> 00:32:05,880 Speaker 1: stage where people think of as the growth stage, where 595 00:32:05,880 --> 00:32:08,920 Speaker 1: the company really has you know, kind of got some traction. 596 00:32:09,000 --> 00:32:11,800 Speaker 1: It's kind of a real business. It still needs more 597 00:32:11,840 --> 00:32:14,600 Speaker 1: capital to expand it's still not yet profitable, but but 598 00:32:15,000 --> 00:32:17,840 Speaker 1: it's clear that there really is an idea there, and 599 00:32:17,880 --> 00:32:20,760 Speaker 1: that's the growth stage. And generally people are raising tens 600 00:32:20,760 --> 00:32:23,640 Speaker 1: of million dollars in the in the growth stage, and 601 00:32:23,800 --> 00:32:26,800 Speaker 1: more recently sometimes a lot more people. You know, some 602 00:32:26,840 --> 00:32:31,040 Speaker 1: of the companies more recently have delayed going public and 603 00:32:31,200 --> 00:32:34,320 Speaker 1: be able to raise you very large kind of private 604 00:32:34,400 --> 00:32:37,560 Speaker 1: you know, late stage rounds before they go public. So 605 00:32:37,600 --> 00:32:39,440 Speaker 1: the way to think about it is it, you know, 606 00:32:39,560 --> 00:32:42,200 Speaker 1: kind of whether you're at the very early stage where 607 00:32:42,240 --> 00:32:44,719 Speaker 1: you need some of that initial seed capital to just 608 00:32:44,800 --> 00:32:47,240 Speaker 1: get going, or at the venture stage where you have 609 00:32:47,560 --> 00:32:50,080 Speaker 1: a little bit more attraction but but do need some 610 00:32:50,080 --> 00:32:52,680 Speaker 1: some capital and and also some expertise to help you 611 00:32:52,720 --> 00:32:56,200 Speaker 1: build a company, or the somewhat later stage where you 612 00:32:56,280 --> 00:32:59,000 Speaker 1: really do see a big opportunity and you really want 613 00:32:59,040 --> 00:33:01,440 Speaker 1: to kind of put a foot on the accelerator and 614 00:33:01,720 --> 00:33:04,080 Speaker 1: need the additional capital to hire more people or to 615 00:33:04,400 --> 00:33:07,000 Speaker 1: spend more on marketing or whatever whatever. The you know, 616 00:33:07,000 --> 00:33:11,800 Speaker 1: the focus might be and a revolution participated all those 617 00:33:11,800 --> 00:33:14,560 Speaker 1: different levels, whether it be with different funds. Yeah, we do. 618 00:33:14,640 --> 00:33:16,760 Speaker 1: We do, and then other firms do. There's some that 619 00:33:16,840 --> 00:33:19,240 Speaker 1: just focused on one stage. But we we really want 620 00:33:19,280 --> 00:33:21,480 Speaker 1: to be able to back entrepreneurs to kind of every 621 00:33:21,520 --> 00:33:23,680 Speaker 1: stage of the of the journeys and but way so 622 00:33:23,760 --> 00:33:27,240 Speaker 1: we have dedicated teams focused on that early seed stage, 623 00:33:27,440 --> 00:33:30,040 Speaker 1: another dedicated team focused on the venture stage, and a 624 00:33:30,160 --> 00:33:33,800 Speaker 1: third team focused on the on the growth stage. Okay, 625 00:33:33,800 --> 00:33:36,920 Speaker 1: so you go into one of these cities and you 626 00:33:36,960 --> 00:33:39,360 Speaker 1: start with X number of companies who would like to 627 00:33:39,360 --> 00:33:43,000 Speaker 1: gain the hundred thousand dollars uh, and then you win 628 00:33:43,040 --> 00:33:46,400 Speaker 1: to it down and then you ultimately award one company. 629 00:33:46,480 --> 00:33:49,000 Speaker 1: What are you seeing there? Are you seeing a lot 630 00:33:49,040 --> 00:33:50,880 Speaker 1: of you're an expert, are you seeing a lot of 631 00:33:51,000 --> 00:33:54,880 Speaker 1: viable ideas? Were you're seeing only a couple? What is 632 00:33:54,920 --> 00:33:57,959 Speaker 1: out there in the marketplace? Now, we're seeing a lot 633 00:33:57,960 --> 00:34:00,000 Speaker 1: of ideas that of course a lot of them are 634 00:34:00,000 --> 00:34:02,320 Speaker 1: are not great ideas. You get a mix. But by 635 00:34:02,360 --> 00:34:05,080 Speaker 1: the time we our team kind of talks to people 636 00:34:05,160 --> 00:34:08,200 Speaker 1: and filters it from the initial called hundreds in each 637 00:34:08,200 --> 00:34:11,120 Speaker 1: city to the best ten. You know, the ten are 638 00:34:11,200 --> 00:34:14,520 Speaker 1: are always pretty, pretty interesting, pretty compelling in some way 639 00:34:14,719 --> 00:34:17,600 Speaker 1: or fashion. But one of the things that that we've 640 00:34:17,680 --> 00:34:20,680 Speaker 1: learned as while the idea is important, obviously, it's it's 641 00:34:20,719 --> 00:34:22,759 Speaker 1: sort of the core of what you're building is you 642 00:34:22,760 --> 00:34:26,000 Speaker 1: need to understand what exactly you know is the is 643 00:34:26,040 --> 00:34:28,160 Speaker 1: the goal? What is the vision? What kind of what 644 00:34:28,160 --> 00:34:31,080 Speaker 1: what mountain are you trying to climb? What what you know? 645 00:34:31,120 --> 00:34:33,400 Speaker 1: What what battle are you trying to fight? So it 646 00:34:33,440 --> 00:34:36,879 Speaker 1: starts with that the vision, or it starts with the idea. Uh. 647 00:34:36,960 --> 00:34:39,840 Speaker 1: You quickly realize that it's sort of and there's a 648 00:34:39,840 --> 00:34:45,000 Speaker 1: Thomas Edison quote from a century ago. Vision without executionist hallucination. 649 00:34:45,320 --> 00:34:48,000 Speaker 1: You quickly recognize it's how do you take that idea 650 00:34:48,040 --> 00:34:50,200 Speaker 1: and really scale it? Which gets back to some of 651 00:34:50,200 --> 00:34:52,239 Speaker 1: the things we talked about before that what what is 652 00:34:52,640 --> 00:34:55,120 Speaker 1: the team dynamic and how does that really allow you 653 00:34:55,160 --> 00:34:58,640 Speaker 1: to scale that. So when we're talking to entrepreneurs, whether 654 00:34:58,640 --> 00:35:00,799 Speaker 1: it be in these pitch competitions and are just kind 655 00:35:00,800 --> 00:35:03,160 Speaker 1: of one on one, we understand the idea, we also 656 00:35:03,200 --> 00:35:05,400 Speaker 1: understand want understand the team that's going to turn that 657 00:35:05,480 --> 00:35:08,759 Speaker 1: into a real a real business. Uh. And then you 658 00:35:08,800 --> 00:35:11,480 Speaker 1: also need to have some evidence, particularly as you're looking 659 00:35:11,520 --> 00:35:13,719 Speaker 1: at these some of the later stage investments that there, 660 00:35:13,800 --> 00:35:16,400 Speaker 1: it really has competitive advantage with some people think of 661 00:35:16,480 --> 00:35:19,759 Speaker 1: as competitive moats or something that is unique about what 662 00:35:19,800 --> 00:35:22,160 Speaker 1: you're you're doing. And I also want to understand what 663 00:35:22,200 --> 00:35:24,000 Speaker 1: some of the partnerships are that are allowing you to 664 00:35:24,320 --> 00:35:26,560 Speaker 1: scale the business. So there are a number of different 665 00:35:26,560 --> 00:35:29,360 Speaker 1: different factors, but it's really it starts with trying to 666 00:35:29,440 --> 00:35:33,239 Speaker 1: understand what that big idea is and what's the what's 667 00:35:33,280 --> 00:35:36,160 Speaker 1: the dynamic of the team that's going to execute against 668 00:35:36,160 --> 00:35:39,799 Speaker 1: that idea and turn into a real business. Now they're 669 00:35:39,840 --> 00:35:44,240 Speaker 1: these accelerators, and one is tech Stars and tex Stars 670 00:35:44,360 --> 00:35:47,680 Speaker 1: Music started up a few years ago and they choose 671 00:35:47,719 --> 00:35:52,120 Speaker 1: like ten companies and they come in and they want advisors, 672 00:35:52,160 --> 00:35:55,279 Speaker 1: and I went in to advise, and just about all 673 00:35:55,320 --> 00:35:59,200 Speaker 1: these people were delusional. They did not have an understanding 674 00:35:59,239 --> 00:36:02,279 Speaker 1: of the landscape. They had a slight understanding of what 675 00:36:02,320 --> 00:36:05,440 Speaker 1: was going on, but it wasn't a practical understanding. And 676 00:36:05,480 --> 00:36:07,920 Speaker 1: there were one or two that I thought were could 677 00:36:07,920 --> 00:36:13,200 Speaker 1: possibly be viable, and then ultimately none has really broken 678 00:36:13,280 --> 00:36:18,000 Speaker 1: through on any big level. There's a number of questions here. One, 679 00:36:18,560 --> 00:36:21,919 Speaker 1: you know, to what degree to people know the landscape 680 00:36:21,920 --> 00:36:25,320 Speaker 1: and our sophisticated maybe, and then there's timing. There's a 681 00:36:25,360 --> 00:36:28,680 Speaker 1: lot of investment capital in vtric capital UH. In the 682 00:36:28,760 --> 00:36:32,640 Speaker 1: music business years ago, most people lost all their money. 683 00:36:33,000 --> 00:36:34,759 Speaker 1: As I sit here right now, I don't see a 684 00:36:34,800 --> 00:36:41,040 Speaker 1: ton of opportunity. So what is the landscape do? Is 685 00:36:41,080 --> 00:36:45,200 Speaker 1: it about choosing the right vertical? Is it about having 686 00:36:45,239 --> 00:36:48,800 Speaker 1: expertise in some area that you're matching with the vertical 687 00:36:49,040 --> 00:36:52,319 Speaker 1: or understanding that vertical? Look, I know that there are 688 00:36:52,360 --> 00:36:56,520 Speaker 1: no strict rules, but give us some insight. Well, I 689 00:36:56,560 --> 00:36:59,520 Speaker 1: think it's involving. I think it's an interesting, interesting, wait 690 00:36:59,560 --> 00:37:02,960 Speaker 1: your friend question, because in Silicon Valley there's sort of 691 00:37:02,960 --> 00:37:09,600 Speaker 1: this uh truism that the biggest disruptors often go into 692 00:37:09,680 --> 00:37:14,160 Speaker 1: a new industry knowing nothing about it, and as a result, 693 00:37:14,640 --> 00:37:17,919 Speaker 1: they see things that people in the industry don't see, 694 00:37:18,000 --> 00:37:20,920 Speaker 1: have insights in terms of different products or services, just 695 00:37:21,000 --> 00:37:24,720 Speaker 1: different way of doing things, and as a result having 696 00:37:24,760 --> 00:37:29,360 Speaker 1: that fresh perspective, having that almost naive perspective and asking 697 00:37:29,440 --> 00:37:33,520 Speaker 1: sort of basic kind of questions and looking for kind 698 00:37:33,560 --> 00:37:36,719 Speaker 1: of emerging opportunities, they're able to build some some very 699 00:37:36,800 --> 00:37:40,840 Speaker 1: significant companies. And there are many examples of that. That PayPal, 700 00:37:40,920 --> 00:37:42,879 Speaker 1: which twenty years ago was one of the first really 701 00:37:42,880 --> 00:37:47,280 Speaker 1: successful you know, you know, digital payment companies. Elon Musk 702 00:37:47,360 --> 00:37:50,799 Speaker 1: and others were part of that. None of the team 703 00:37:50,880 --> 00:37:55,080 Speaker 1: really understood the financial service industry or the credit card industry, 704 00:37:55,120 --> 00:37:57,279 Speaker 1: and they were able to do some things because of 705 00:37:57,320 --> 00:38:01,480 Speaker 1: that naivete that allowed them to to to be successful. 706 00:38:01,560 --> 00:38:04,560 Speaker 1: More recently, you know, ten fifteen years ago, a similar 707 00:38:04,640 --> 00:38:07,920 Speaker 1: dynamic happening with Airbnb. The you know, the founders there 708 00:38:08,280 --> 00:38:11,920 Speaker 1: didn't really understand the hotel industry, the hospitality industry, so 709 00:38:12,320 --> 00:38:14,440 Speaker 1: they came up with what most people thought was sort 710 00:38:14,480 --> 00:38:16,960 Speaker 1: of a crazy idea, but it turned out to be 711 00:38:16,960 --> 00:38:19,960 Speaker 1: a great idea. So there's definitely that thread, that that 712 00:38:20,160 --> 00:38:24,840 Speaker 1: stream where those fresh perspectives are are important. Those fresh 713 00:38:24,880 --> 00:38:29,200 Speaker 1: insights are important and can lead to great entrepreneurial success stories. 714 00:38:29,800 --> 00:38:32,440 Speaker 1: But there's also another dynamic, and this I think is 715 00:38:32,480 --> 00:38:35,040 Speaker 1: becoming increasingly important. It goes back to some of the 716 00:38:35,040 --> 00:38:39,239 Speaker 1: things we're talking about earlier that in industries, whether you're 717 00:38:39,280 --> 00:38:42,640 Speaker 1: talking about the music industry or the healthcare industry, or 718 00:38:42,719 --> 00:38:47,680 Speaker 1: the agriculture industry or the sports industry, there are many 719 00:38:47,760 --> 00:38:51,360 Speaker 1: industries where in order to be successful, you have to 720 00:38:51,440 --> 00:38:54,880 Speaker 1: go beyond having that insight and actually be able to 721 00:38:54,920 --> 00:38:59,480 Speaker 1: build partnerships to be be get real scale. Otherwise you 722 00:38:59,520 --> 00:39:02,320 Speaker 1: don't really have much success. Going back to the example 723 00:39:02,360 --> 00:39:05,120 Speaker 1: I mentioned in in health care, if you built really 724 00:39:05,160 --> 00:39:09,799 Speaker 1: cool software, but you couldn't get hospitals to partner with you, 725 00:39:10,120 --> 00:39:13,520 Speaker 1: what's the point. And so increasingly you need to have 726 00:39:13,680 --> 00:39:17,640 Speaker 1: the balance the blend of some of that fresh perspective, 727 00:39:18,080 --> 00:39:21,440 Speaker 1: but also have some real expertise in in the industry. 728 00:39:21,440 --> 00:39:24,360 Speaker 1: That's probably why in terms of tech stars, because you 729 00:39:24,400 --> 00:39:27,080 Speaker 1: have expertise in the industry, they said, let's bring some 730 00:39:27,160 --> 00:39:31,000 Speaker 1: people together that can help these entrepreneurs and complement some 731 00:39:31,120 --> 00:39:34,200 Speaker 1: of the perspectives they might bring by bringing some of 732 00:39:34,239 --> 00:39:37,680 Speaker 1: the real world insights that come from that that that industry. 733 00:39:37,719 --> 00:39:40,399 Speaker 1: I think that balancing act is going to become much 734 00:39:40,440 --> 00:39:43,440 Speaker 1: more important in the next ten or twenty years. And 735 00:39:43,440 --> 00:39:46,759 Speaker 1: and occasionally they'll still be companies that launch where the 736 00:39:46,760 --> 00:39:49,879 Speaker 1: people within the company know nothing about the industry they're 737 00:39:49,880 --> 00:39:53,000 Speaker 1: trying to disrupt, but more often at least some members 738 00:39:53,000 --> 00:39:55,920 Speaker 1: on the team will bring that perspective, bring that the 739 00:39:55,960 --> 00:39:59,200 Speaker 1: credibility that comes with that. That will result in some 740 00:39:59,280 --> 00:40:02,640 Speaker 1: of those companies being much more successful because they have 741 00:40:02,920 --> 00:40:04,799 Speaker 1: on their teams, or on their boards, or in their 742 00:40:04,800 --> 00:40:08,080 Speaker 1: investor groups, or somewhere in their in their network, some 743 00:40:08,120 --> 00:40:11,080 Speaker 1: of the people that really are able to to take 744 00:40:11,160 --> 00:40:15,320 Speaker 1: that idea and scale it, in part by building partnerships 745 00:40:15,360 --> 00:40:17,360 Speaker 1: with people in the industry that will ask some of 746 00:40:17,400 --> 00:40:21,120 Speaker 1: the basic questions that anybody industry would would not ask. 747 00:40:22,200 --> 00:40:26,400 Speaker 1: To what degree do you encounter headstrong entrepreneurs? Here's an 748 00:40:26,440 --> 00:40:29,839 Speaker 1: analogy between the music business. You find someone who says, 749 00:40:29,880 --> 00:40:32,480 Speaker 1: I want to be successful, and if you try to 750 00:40:32,480 --> 00:40:34,399 Speaker 1: give them any advice, say no, no, no, I gotta 751 00:40:34,440 --> 00:40:36,840 Speaker 1: do it my own way, and you end up rolling 752 00:40:36,840 --> 00:40:42,080 Speaker 1: your eyes. Do you encounter that in your ventures companies? Sure, 753 00:40:42,080 --> 00:40:44,719 Speaker 1: And it's a balancing act. We want entrepreneurs who are 754 00:40:45,360 --> 00:40:49,560 Speaker 1: you know, confident and passionate, and you know, have strong 755 00:40:50,360 --> 00:40:54,840 Speaker 1: convictions and and a strong perspective on how the world's 756 00:40:54,840 --> 00:40:56,879 Speaker 1: gonna change, how the market's going to change, why that's 757 00:40:56,880 --> 00:41:01,720 Speaker 1: going to create opportunities and and evangelists for their idea 758 00:41:01,800 --> 00:41:04,759 Speaker 1: and can recruit other people to their team and so forth. 759 00:41:04,800 --> 00:41:08,040 Speaker 1: So you definitely want that that that competence, But I 760 00:41:08,080 --> 00:41:11,160 Speaker 1: do think it's helpful to balance that at least a 761 00:41:11,160 --> 00:41:13,440 Speaker 1: little bit of humility, a little bit of listening, a 762 00:41:13,480 --> 00:41:15,320 Speaker 1: little bit of maybe I don't have all the answers, 763 00:41:15,360 --> 00:41:18,279 Speaker 1: and and but sure we've we've backed a whole mix 764 00:41:18,320 --> 00:41:21,920 Speaker 1: of entrepreneurs over the over the years and find the 765 00:41:21,920 --> 00:41:24,880 Speaker 1: ones that are at least the best fit for us, 766 00:41:24,920 --> 00:41:26,880 Speaker 1: and you know, usually the most successful. The ones that 767 00:41:26,920 --> 00:41:30,480 Speaker 1: are you know, have pretty strong views, but also recognize 768 00:41:30,520 --> 00:41:34,719 Speaker 1: that there's value to to listening and engaging with with 769 00:41:34,760 --> 00:41:38,399 Speaker 1: others and that helps them refine their ideas. Ultimately they 770 00:41:38,440 --> 00:41:41,719 Speaker 1: can be be more successful because of that, that that 771 00:41:41,800 --> 00:41:51,680 Speaker 1: team dynamic. Now, if I win and I get a 772 00:41:51,760 --> 00:41:55,520 Speaker 1: hundred thousand dollars, do you wave and take the bus off? 773 00:41:55,520 --> 00:41:57,560 Speaker 1: And that's the last they ever hear of you? Or 774 00:41:57,600 --> 00:42:01,200 Speaker 1: how involved are you in the company you invest? Now? Well, 775 00:42:01,200 --> 00:42:03,000 Speaker 1: first of all, I should say we started these bus 776 00:42:03,000 --> 00:42:06,000 Speaker 1: tours we talked about earlier eight years ago. We've done 777 00:42:06,360 --> 00:42:09,560 Speaker 1: eight bus tours and visited over forty cities and done 778 00:42:09,600 --> 00:42:13,440 Speaker 1: over forties pitch competitions. Uh, but I said earlier, we 779 00:42:13,560 --> 00:42:17,640 Speaker 1: also invested about two hundred companies and hundred cities, So 780 00:42:18,040 --> 00:42:21,319 Speaker 1: most of our investments are in companies we did not 781 00:42:21,480 --> 00:42:24,320 Speaker 1: meet via bus tours, and most of our investments in 782 00:42:24,400 --> 00:42:26,719 Speaker 1: cities that we haven't visited on our bus tours. So 783 00:42:26,880 --> 00:42:30,080 Speaker 1: initially it was about the bus tours and the pitch competitions, 784 00:42:30,120 --> 00:42:32,279 Speaker 1: but as we saw more and more opportunity, we kept 785 00:42:32,280 --> 00:42:36,200 Speaker 1: extending this. This network of over three hundred regional venture 786 00:42:36,200 --> 00:42:39,520 Speaker 1: firms we co invest with that has been a source 787 00:42:39,560 --> 00:42:42,480 Speaker 1: of more opportunities. But answer your question, I do get 788 00:42:42,480 --> 00:42:44,840 Speaker 1: involved with the companies. I get more involved with the 789 00:42:44,840 --> 00:42:46,680 Speaker 1: companies at the later stage, and I do at the 790 00:42:46,760 --> 00:42:49,520 Speaker 1: earlier stage. But we have a whole team here that's 791 00:42:49,520 --> 00:42:52,960 Speaker 1: focused specifically on working with the companies at the earlier stage. 792 00:42:53,000 --> 00:42:55,840 Speaker 1: We host regular summits who we call Rise of the 793 00:42:55,840 --> 00:42:59,080 Speaker 1: Rest summits, bringing the entrepreneurs together that we're back bringing 794 00:42:59,080 --> 00:43:02,520 Speaker 1: the investors we've how invested with, back bringing the community 795 00:43:02,520 --> 00:43:06,160 Speaker 1: startup community leaders in different cities altogether to to learn 796 00:43:06,200 --> 00:43:09,440 Speaker 1: from each other. So I'm certainly actively involved in this. 797 00:43:09,600 --> 00:43:11,279 Speaker 1: I'm working as hard as I was when I was 798 00:43:11,360 --> 00:43:13,839 Speaker 1: running a well twenty plus years ago, and it's it's 799 00:43:13,880 --> 00:43:18,200 Speaker 1: because it's a lot of fun. So you know, obviously 800 00:43:18,239 --> 00:43:21,600 Speaker 1: the cities should go to the uh you're there with 801 00:43:21,680 --> 00:43:23,960 Speaker 1: the bus there's other people who have you know, combed 802 00:43:24,000 --> 00:43:27,799 Speaker 1: through the companies, but the people ever just knock on 803 00:43:27,880 --> 00:43:31,120 Speaker 1: your door. And for those who have knocked on your door, 804 00:43:31,360 --> 00:43:34,880 Speaker 1: have any of them been good and you've invested in them? Yeah. 805 00:43:34,960 --> 00:43:37,040 Speaker 1: A bunch of I wanted to particularly read about in 806 00:43:37,040 --> 00:43:39,360 Speaker 1: the book is entreprene Jonathan Webb just showed up at 807 00:43:39,360 --> 00:43:42,279 Speaker 1: our office here in Washington, c kept kept pestering the 808 00:43:42,320 --> 00:43:44,160 Speaker 1: people to you know, get a meeting. You know, we 809 00:43:44,239 --> 00:43:47,120 Speaker 1: finally got a meeting. Uh. And initially, you know, we 810 00:43:47,200 --> 00:43:49,320 Speaker 1: thought what you had in mine was a little a 811 00:43:49,320 --> 00:43:51,880 Speaker 1: little crazy, But the more we've listened to them, the 812 00:43:51,920 --> 00:43:55,000 Speaker 1: more we became convinced it was actually a pretty interesting idea. 813 00:43:55,040 --> 00:43:57,440 Speaker 1: And that's gone to you know, create a company in 814 00:43:57,560 --> 00:44:01,680 Speaker 1: eastern Kentucky called app Harvest. UH. That went from an 815 00:44:01,680 --> 00:44:04,160 Speaker 1: idea on a napkin, and we provided some of the 816 00:44:04,200 --> 00:44:07,080 Speaker 1: initial you know, an initial hundred thousand dollars of capital 817 00:44:07,080 --> 00:44:10,040 Speaker 1: to get that idea going and now raised a couple 818 00:44:10,080 --> 00:44:13,880 Speaker 1: hundred million dollars and and have scaled. That's it's about. 819 00:44:14,040 --> 00:44:17,480 Speaker 1: It's in the egg tech sector, agriculture technology sector. They've 820 00:44:17,520 --> 00:44:20,880 Speaker 1: now built the largest indoor greenhouse in America and They 821 00:44:20,960 --> 00:44:25,839 Speaker 1: built it in eastern Kentucky outside of Lexington. Uh. They 822 00:44:25,920 --> 00:44:29,160 Speaker 1: picked that site in part because seventy of the US 823 00:44:29,239 --> 00:44:31,600 Speaker 1: population is with the twenty four hour drive, so that 824 00:44:32,000 --> 00:44:34,960 Speaker 1: fruits and vegetables can get the market quickly. They designed 825 00:44:34,960 --> 00:44:37,480 Speaker 1: it so it uses ninety less water, so it's much 826 00:44:37,520 --> 00:44:42,080 Speaker 1: more sustainable, good for the climate. And did it specifically 827 00:44:42,120 --> 00:44:44,520 Speaker 1: there because that area is known as Apple h a 828 00:44:44,560 --> 00:44:47,800 Speaker 1: coal country which for decades has been in decline and 829 00:44:47,800 --> 00:44:50,320 Speaker 1: it really seen some real challenges as the coal industry 830 00:44:51,239 --> 00:44:55,360 Speaker 1: largely disappeared. Uh. And so Jonathan had this idea for 831 00:44:55,440 --> 00:44:59,400 Speaker 1: creating a company that can could scale, but also creating 832 00:44:59,560 --> 00:45:02,319 Speaker 1: jobs in a community that has felt, you know, kind 833 00:45:02,360 --> 00:45:05,040 Speaker 1: of left left left behind. And so that was one 834 00:45:05,040 --> 00:45:07,200 Speaker 1: example of somebody just kind of knocked on our door, 835 00:45:07,239 --> 00:45:09,400 Speaker 1: heard about what we were doing, and wanted to be 836 00:45:09,480 --> 00:45:11,239 Speaker 1: part of it. And as I travel around, I spent 837 00:45:11,280 --> 00:45:14,040 Speaker 1: a good bit of time obviously not doing the pandemic, 838 00:45:14,080 --> 00:45:16,040 Speaker 1: but in the last year year and a half, been 839 00:45:16,080 --> 00:45:19,080 Speaker 1: a good bit of time traveling around the country meeting 840 00:45:19,120 --> 00:45:21,239 Speaker 1: people and you know, always like you know, people come 841 00:45:21,320 --> 00:45:24,040 Speaker 1: up to me with ideas and uh, you know, sometimes 842 00:45:24,120 --> 00:45:27,040 Speaker 1: they're they're really interesting and we have follow on meetings. 843 00:45:27,040 --> 00:45:30,719 Speaker 1: Sometimes you're less interesting and and I try to be 844 00:45:30,880 --> 00:45:34,280 Speaker 1: polite and figuring out a way to to to pass. 845 00:45:34,360 --> 00:45:36,440 Speaker 1: But you know, it's one of the great things about 846 00:45:37,320 --> 00:45:43,640 Speaker 1: entrepreneurship is is people having these ideas, these sparks of imagination, 847 00:45:43,800 --> 00:45:46,080 Speaker 1: and then wanting to turn them into something. And so 848 00:45:46,600 --> 00:45:48,879 Speaker 1: after many years, I was early years of a oh well, 849 00:45:48,920 --> 00:45:51,080 Speaker 1: and we just got started. I was still in my twenties, 850 00:45:51,480 --> 00:45:52,960 Speaker 1: you know, I would you go up to people at 851 00:45:53,000 --> 00:45:55,719 Speaker 1: conferences and start pitching my idea, and you know, most 852 00:45:55,719 --> 00:45:58,480 Speaker 1: people ignored me. A few people listened, and that sometimes 853 00:45:58,600 --> 00:46:02,480 Speaker 1: led to some partnerships ended up being very helpful to us. 854 00:46:02,520 --> 00:46:05,440 Speaker 1: And so having lived through that, I recognize I have, 855 00:46:05,920 --> 00:46:09,879 Speaker 1: you know, an opportunity and degree of responsibility to help 856 00:46:09,920 --> 00:46:12,600 Speaker 1: this next generation of entrepreneurs. So I'm always open to 857 00:46:12,680 --> 00:46:17,880 Speaker 1: getting pitched by anybody. Okay, this comes down to the money. 858 00:46:17,920 --> 00:46:21,439 Speaker 1: With money comes power. What kind of deals do these 859 00:46:21,600 --> 00:46:25,759 Speaker 1: entrepreneurs get when you invest money in UH and how 860 00:46:25,800 --> 00:46:28,600 Speaker 1: heavily is it negotiated. There's no such thing as a 861 00:46:28,640 --> 00:46:33,480 Speaker 1: standard deal, but are there general splits and things like that? Now, 862 00:46:33,600 --> 00:46:36,560 Speaker 1: they vary pretty dramatically, and it obviously depends on what 863 00:46:36,600 --> 00:46:38,799 Speaker 1: we're going back to before talking about the stage as 864 00:46:38,800 --> 00:46:41,320 Speaker 1: a seed stage, the venture stage, that the growth stage. 865 00:46:41,360 --> 00:46:44,719 Speaker 1: It varies on the earliest stage of seede stage. A 866 00:46:44,920 --> 00:46:47,200 Speaker 1: strategy there with with the Rise of Rest has been 867 00:46:47,239 --> 00:46:51,359 Speaker 1: the partner with other venture firms that are located in 868 00:46:51,400 --> 00:46:54,160 Speaker 1: these cities all across the country, so they really take 869 00:46:54,200 --> 00:46:56,879 Speaker 1: the lead in setting the terms of the deal, evaluation 870 00:46:56,960 --> 00:47:00,040 Speaker 1: and things like that, and then we're participating in in 871 00:47:00,040 --> 00:47:02,600 Speaker 1: in those rounds and then connecting the people were working 872 00:47:02,600 --> 00:47:05,759 Speaker 1: with together in the ways I talked about before. On 873 00:47:05,800 --> 00:47:09,680 Speaker 1: the later stage funds like the Revolution Ventures and Revolution Growth. 874 00:47:10,000 --> 00:47:12,399 Speaker 1: There we we do lead the round, we do get 875 00:47:12,400 --> 00:47:15,480 Speaker 1: more involved, including taking board seats of the companies were back, 876 00:47:15,560 --> 00:47:17,640 Speaker 1: so we really can help them terms of scaling those 877 00:47:17,719 --> 00:47:21,839 Speaker 1: those businesses, uh, and those tend to be more negotiated 878 00:47:21,920 --> 00:47:25,000 Speaker 1: based on kind of what the stat status the business is, 879 00:47:25,040 --> 00:47:29,680 Speaker 1: what the comparable companies, what valuations are of comparable companies, 880 00:47:29,880 --> 00:47:33,319 Speaker 1: particularly the public markets. So it's it's a little more 881 00:47:33,320 --> 00:47:36,399 Speaker 1: complicated to get to the kind of a win win, 882 00:47:36,680 --> 00:47:39,640 Speaker 1: you know, veal where where it makes sense for for 883 00:47:39,800 --> 00:47:42,240 Speaker 1: us as investors and also makes sense for the companies. 884 00:47:43,320 --> 00:47:47,760 Speaker 1: Our entrepreneurs born or they built a little bit of both. 885 00:47:48,040 --> 00:47:50,560 Speaker 1: I think early on, I think the general view was 886 00:47:50,600 --> 00:47:53,719 Speaker 1: they're probably born, but I've had and I was one 887 00:47:53,760 --> 00:47:56,239 Speaker 1: that I think in retrospect, I was kind of born 888 00:47:56,280 --> 00:47:58,080 Speaker 1: in entrepreneur and if I didn't know what it was 889 00:47:58,120 --> 00:48:00,759 Speaker 1: at the time, but I've also had the experience of 890 00:48:00,760 --> 00:48:03,319 Speaker 1: meeting lots of people who had great success and and 891 00:48:03,440 --> 00:48:05,439 Speaker 1: kind of came to it later in life, and so 892 00:48:05,600 --> 00:48:08,120 Speaker 1: you know, it was not something they really were you know, 893 00:48:08,360 --> 00:48:11,160 Speaker 1: familiar with, or not a path they were pursuing, but 894 00:48:11,920 --> 00:48:15,080 Speaker 1: they stumbled into some opportunity that where they were able 895 00:48:15,080 --> 00:48:18,360 Speaker 1: to turn into a company, including some of the most 896 00:48:18,440 --> 00:48:21,240 Speaker 1: you know, celebrated, you know, success stories in the last 897 00:48:21,280 --> 00:48:26,160 Speaker 1: you know, half century, things like McDonald's right Croc basically 898 00:48:26,400 --> 00:48:28,799 Speaker 1: was you know, took the idea of McDonald's when he 899 00:48:28,840 --> 00:48:33,400 Speaker 1: was selling milkshake mixers, you know, two different restaurants, and 900 00:48:33,440 --> 00:48:36,200 Speaker 1: as you know, a couple of McDonald brothers somewhere in 901 00:48:36,280 --> 00:48:39,360 Speaker 1: southern California were started ordering a lot of his mixers, 902 00:48:39,400 --> 00:48:41,640 Speaker 1: and they said, huh, why are they ordering so many 903 00:48:41,680 --> 00:48:44,279 Speaker 1: of my mixers? And so visited them and I saw 904 00:48:44,400 --> 00:48:47,360 Speaker 1: what was essentially the first or one of the first 905 00:48:47,400 --> 00:48:50,600 Speaker 1: fast food restaurant concepts, and that's why they were ordering 906 00:48:50,640 --> 00:48:53,120 Speaker 1: so many of them because they were they were designed 907 00:48:53,120 --> 00:48:56,560 Speaker 1: the restaurant to to basically do high volumes, and got 908 00:48:56,560 --> 00:48:59,200 Speaker 1: more intrigued and so eventually bought the you know that 909 00:48:59,280 --> 00:49:01,840 Speaker 1: you know, the rand and and sort of the some 910 00:49:01,960 --> 00:49:05,960 Speaker 1: of the core ideas and turned that into McDonald's. And 911 00:49:06,080 --> 00:49:08,279 Speaker 1: he was in his fifties when he did that. Sam 912 00:49:08,320 --> 00:49:12,040 Speaker 1: Walton started a little store in Bentonville, Arkansas, you know, 913 00:49:12,600 --> 00:49:17,080 Speaker 1: and just with the idea of providing you know, broader 914 00:49:17,080 --> 00:49:20,080 Speaker 1: selection to people, better prices and so forth. And that 915 00:49:20,120 --> 00:49:22,440 Speaker 1: little idea in Bentville is now Walmart, which is one 916 00:49:22,440 --> 00:49:25,080 Speaker 1: of the largest companies in the world. So, you know, 917 00:49:25,160 --> 00:49:29,319 Speaker 1: some I think are born with that sort of entrepreneurial 918 00:49:29,600 --> 00:49:34,320 Speaker 1: creativity builder you know, new ideas, you know, start businesses streak. 919 00:49:35,320 --> 00:49:38,680 Speaker 1: But there are also many who end up seeing something 920 00:49:38,880 --> 00:49:43,040 Speaker 1: that they just find uh, you know, fascinating and decide 921 00:49:43,120 --> 00:49:46,640 Speaker 1: to pursue it as a as a as a business opportunity, 922 00:49:46,680 --> 00:49:49,000 Speaker 1: as a as a startup, even if they're quite a 923 00:49:49,040 --> 00:49:52,520 Speaker 1: bit older, and if they never really saw themselves as entrepreneurs. 924 00:49:52,920 --> 00:49:56,239 Speaker 1: I realized every investment has a different amount of capital involved. 925 00:49:56,640 --> 00:49:59,640 Speaker 1: But generally speaking as a VC, what kind of hit 926 00:49:59,719 --> 00:50:04,719 Speaker 1: to ship ratio you're looking for your success ratio? Well, 927 00:50:04,760 --> 00:50:07,360 Speaker 1: it again depends on the stage that earlier you're investing, 928 00:50:07,400 --> 00:50:09,840 Speaker 1: when it's more the in the idea stage, it's going 929 00:50:09,920 --> 00:50:12,520 Speaker 1: to be you know, more misss than the later stage 930 00:50:12,560 --> 00:50:16,400 Speaker 1: where the company is a little bit more more developed. Uh. 931 00:50:16,440 --> 00:50:18,960 Speaker 1: You know, we try to minimize what's in the industry 932 00:50:19,000 --> 00:50:23,839 Speaker 1: called the loss ratio, where you basically you know, strike out. Uh. 933 00:50:23,880 --> 00:50:26,120 Speaker 1: And it's easier to do that with the later stage 934 00:50:26,160 --> 00:50:30,880 Speaker 1: investments because there's more to diligence. They're generally pretty significant companies. 935 00:50:30,920 --> 00:50:34,120 Speaker 1: We backed the company started in the Washington c area 936 00:50:34,760 --> 00:50:37,360 Speaker 1: almost fifteen years ago called Sweet Green, which was a 937 00:50:37,440 --> 00:50:40,680 Speaker 1: fast casual restaurant concept. And this really it was just 938 00:50:40,760 --> 00:50:42,799 Speaker 1: one place and there was a few places, and then 939 00:50:42,800 --> 00:50:45,680 Speaker 1: they started expanding, and so we invested in that to 940 00:50:45,760 --> 00:50:49,640 Speaker 1: help them expand other regions and that's gone to you know, 941 00:50:49,680 --> 00:50:52,200 Speaker 1: they're building now a pretty significant business and now it's 942 00:50:52,200 --> 00:50:56,479 Speaker 1: a public company with a couple of billion dollar evaluation uh. 943 00:50:56,560 --> 00:50:58,880 Speaker 1: And they were able to use that capital to to 944 00:50:58,960 --> 00:51:01,239 Speaker 1: scale up. We always new when we invested in them 945 00:51:01,239 --> 00:51:03,319 Speaker 1: that it would be successful. We just didn't know how 946 00:51:03,480 --> 00:51:05,640 Speaker 1: how success would be, how how big it might be. 947 00:51:06,320 --> 00:51:08,480 Speaker 1: But certainly in the earlier stage there's more risk. But 948 00:51:08,560 --> 00:51:12,080 Speaker 1: by co investing with other people were able to you know, 949 00:51:12,160 --> 00:51:15,200 Speaker 1: kind of hedge some of that risk. But for sure, uh, 950 00:51:15,000 --> 00:51:17,480 Speaker 1: you're always going to have as you say, and then 951 00:51:18,080 --> 00:51:20,840 Speaker 1: it's like in the music business or the movie business. 952 00:51:20,920 --> 00:51:22,799 Speaker 1: Some are going to work and some are not gonna work, 953 00:51:22,840 --> 00:51:25,520 Speaker 1: and and you just try to maximize the numbers that 954 00:51:25,560 --> 00:51:28,479 Speaker 1: are the ones that are working and minimize the ones 955 00:51:28,560 --> 00:51:31,960 Speaker 1: that that don't work. How many people work at Revolution 956 00:51:32,040 --> 00:51:33,920 Speaker 1: and how do they get their jobs and what do 957 00:51:34,040 --> 00:51:37,960 Speaker 1: they do? It's a mix of things overall, because about 958 00:51:37,960 --> 00:51:40,400 Speaker 1: seventy five people now, and some of them are focused 959 00:51:40,440 --> 00:51:42,720 Speaker 1: on each of these funds I mentioned. Some are focused 960 00:51:42,719 --> 00:51:46,840 Speaker 1: on sort of broader corporate functions, finance, legal, communications policy, 961 00:51:46,920 --> 00:51:50,000 Speaker 1: you know, things like that, UM, and they know they 962 00:51:50,040 --> 00:51:52,720 Speaker 1: get their jobs like anything, you know, sort of they 963 00:51:52,840 --> 00:51:56,120 Speaker 1: were looking for great people and always on the hunt. 964 00:51:56,280 --> 00:52:00,040 Speaker 1: And sometimes we know somebody because they work together in 965 00:52:00,160 --> 00:52:03,239 Speaker 1: some company or at some other venture fund, or had 966 00:52:03,280 --> 00:52:06,520 Speaker 1: some other role. Uh, And sometimes they just surfaced through 967 00:52:06,600 --> 00:52:09,360 Speaker 1: a you know, kind of a more traditional kind of 968 00:52:09,400 --> 00:52:11,920 Speaker 1: search process. Uh, but you know we have, We've been 969 00:52:11,960 --> 00:52:15,239 Speaker 1: able to build and build a great team. Okay, let's 970 00:52:15,280 --> 00:52:17,480 Speaker 1: go a little into the personal stuff. You grew up 971 00:52:17,480 --> 00:52:19,959 Speaker 1: in Hawaii. What do I know, even at this late 972 00:52:20,080 --> 00:52:24,480 Speaker 1: date living in Los Angeles, we're three hours behind, and 973 00:52:24,800 --> 00:52:29,400 Speaker 1: you frequently an afterthought and an elections, national elections, they're decided, 974 00:52:29,719 --> 00:52:32,160 Speaker 1: except for the last major one with a lot of 975 00:52:32,320 --> 00:52:34,960 Speaker 1: mail in votes out to be counted, were decided before 976 00:52:35,000 --> 00:52:38,000 Speaker 1: we even you know, the polls even closed in California. 977 00:52:38,239 --> 00:52:41,680 Speaker 1: So growing up in a y on some level, that's 978 00:52:41,719 --> 00:52:45,360 Speaker 1: all you knew. But what was it like, Well, it 979 00:52:45,520 --> 00:52:47,560 Speaker 1: was all I knew, and most of that I did 980 00:52:47,600 --> 00:52:50,799 Speaker 1: like it's a great place to grow up and for 981 00:52:50,800 --> 00:52:52,960 Speaker 1: a whole host of reasons. But you're right, I did 982 00:52:53,040 --> 00:52:55,720 Speaker 1: feel a little bit like I was, you know, out 983 00:52:55,719 --> 00:52:57,480 Speaker 1: of the swing of things, a little bit off the 984 00:52:57,480 --> 00:53:02,880 Speaker 1: beaten track. Even when I was up, and the television shows, 985 00:53:02,960 --> 00:53:06,520 Speaker 1: the sitcoms, everything would would run on in Hawaii week 986 00:53:06,600 --> 00:53:09,439 Speaker 1: after they ran on the main land. Basically the tapes 987 00:53:09,480 --> 00:53:12,439 Speaker 1: would get shipped over or flown over. We would watch 988 00:53:12,440 --> 00:53:15,200 Speaker 1: them a week later. So, you know, thankfully, back then 989 00:53:15,239 --> 00:53:18,600 Speaker 1: people weren't using the Internet or lots of phone calls 990 00:53:18,640 --> 00:53:22,439 Speaker 1: because there's been a big spoiler, you know, effact because 991 00:53:22,440 --> 00:53:24,560 Speaker 1: the reality of most people in the country already knew 992 00:53:24,560 --> 00:53:27,520 Speaker 1: what was going to happen before we we did, UH, 993 00:53:27,560 --> 00:53:30,400 Speaker 1: and so that was that was a little bit it 994 00:53:30,480 --> 00:53:33,840 Speaker 1: was a little bit strange. And also I write about 995 00:53:33,840 --> 00:53:35,560 Speaker 1: some of this the book Growing Up in Hawaii. It 996 00:53:35,600 --> 00:53:39,560 Speaker 1: was interesting to see how the economy was evolving because 997 00:53:40,200 --> 00:53:43,080 Speaker 1: for most of the previous century it basically had been 998 00:53:43,120 --> 00:53:46,440 Speaker 1: around agriculture, growing pineapples, growing sugar. That was really the 999 00:53:46,520 --> 00:53:49,680 Speaker 1: core industry of Hawaii. And then you know, competition and 1000 00:53:49,680 --> 00:53:54,879 Speaker 1: global competition from other countries really decimated that industry and 1001 00:53:55,320 --> 00:53:57,880 Speaker 1: they had to pivot. And thankfully we're able to pivot, 1002 00:53:58,239 --> 00:54:02,200 Speaker 1: uh from and move out of agriculture and into tourism. 1003 00:54:02,320 --> 00:54:05,719 Speaker 1: And particularly when the Boeing business jet came along and 1004 00:54:05,760 --> 00:54:08,600 Speaker 1: the I think it was the early nineteen seventies, you know, 1005 00:54:08,680 --> 00:54:13,440 Speaker 1: that really accelerated the amount of people visiting Hawaii, increased 1006 00:54:13,440 --> 00:54:15,920 Speaker 1: the number of hotels being built and other other things 1007 00:54:16,120 --> 00:54:19,320 Speaker 1: to cater to the you know, the tourism industry. And 1008 00:54:19,320 --> 00:54:22,279 Speaker 1: I was able to kind of reposition itself UH and 1009 00:54:22,320 --> 00:54:26,480 Speaker 1: benefit from from from from tourism, so there are lots 1010 00:54:26,480 --> 00:54:29,719 Speaker 1: of benefits in in in growing up there. And I 1011 00:54:29,760 --> 00:54:33,120 Speaker 1: went to a school, uh, I lived near, and it 1012 00:54:33,120 --> 00:54:34,719 Speaker 1: was it was fun to you know, go to that 1013 00:54:34,800 --> 00:54:38,200 Speaker 1: school and actually you know, and it's a small world department. 1014 00:54:38,480 --> 00:54:40,520 Speaker 1: One of the people I met in high school was 1015 00:54:40,600 --> 00:54:43,680 Speaker 1: President Obama. I was a senior when he was a freshman, 1016 00:54:43,800 --> 00:54:46,040 Speaker 1: so he didn't have classes together, but he didn't. I 1017 00:54:46,080 --> 00:54:48,080 Speaker 1: do remember playing basketball with him a couple of times, 1018 00:54:48,120 --> 00:54:51,120 Speaker 1: and I do remind people when I'm speaking to two 1019 00:54:51,120 --> 00:54:54,120 Speaker 1: younger folks that always be nice to everybody because you 1020 00:54:54,200 --> 00:54:57,920 Speaker 1: never know who might be president United States controlling like 1021 00:54:58,000 --> 00:55:00,720 Speaker 1: the CIA and the I R S all these other 1022 00:55:01,160 --> 00:55:05,680 Speaker 1: other other things. It was kind of kind of interesting. Okay. 1023 00:55:05,960 --> 00:55:09,440 Speaker 1: Basketball has mentioned multiple times in your book, as is 1024 00:55:09,480 --> 00:55:15,160 Speaker 1: your competition with your brother? How how dedicated to basketball 1025 00:55:15,280 --> 00:55:17,920 Speaker 1: were you? How good were you? Into what degree did 1026 00:55:17,960 --> 00:55:21,799 Speaker 1: your competition with your brother ultimately inform and enhance your 1027 00:55:21,840 --> 00:55:25,120 Speaker 1: career efforts? Oh, I think it's an ext that was 1028 00:55:25,200 --> 00:55:28,799 Speaker 1: an average basketball player. It wasn't wasn't definitely not a superstar, 1029 00:55:28,920 --> 00:55:31,400 Speaker 1: but but enjoyed it. Uh. In terms of my brother, 1030 00:55:31,440 --> 00:55:33,480 Speaker 1: he was a really good tennis player, So that probably 1031 00:55:33,600 --> 00:55:36,000 Speaker 1: led me to basketball, you know, wanting to do something 1032 00:55:36,000 --> 00:55:38,000 Speaker 1: a little different than what my brother was doing. And 1033 00:55:38,040 --> 00:55:41,520 Speaker 1: then he was definitely the one. It was a year 1034 00:55:41,560 --> 00:55:43,839 Speaker 1: older and definitely was the one who was getting straight a's. 1035 00:55:43,920 --> 00:55:46,000 Speaker 1: I was I was not getting straight a's. And maybe 1036 00:55:46,000 --> 00:55:48,520 Speaker 1: that was another way I was going to differentiate him 1037 00:55:48,600 --> 00:55:52,319 Speaker 1: if it wasn't necessarily, you know, something my parents were 1038 00:55:52,640 --> 00:55:56,000 Speaker 1: or loving um. And then he ended up going to 1039 00:55:56,160 --> 00:55:59,440 Speaker 1: college at Princeton and end up being a Rhodes scholar, 1040 00:55:59,600 --> 00:56:03,759 Speaker 1: so really quite successful, and then went on to be 1041 00:56:03,880 --> 00:56:05,840 Speaker 1: part of an investment banking firm that was one of 1042 00:56:05,880 --> 00:56:09,160 Speaker 1: the storied firms and Silicon Valley firm called hambrogton Quist 1043 00:56:09,480 --> 00:56:12,279 Speaker 1: took companies like Apple Public and gene Tech Public, and 1044 00:56:12,280 --> 00:56:14,720 Speaker 1: he was a close advisor to people like like Steve 1045 00:56:14,840 --> 00:56:17,640 Speaker 1: jobs Uh and the fact he was focused more on 1046 00:56:17,680 --> 00:56:20,960 Speaker 1: the on the financial side of things, investment banking side 1047 00:56:20,960 --> 00:56:23,600 Speaker 1: of things, and I was focused more on the entrepreneurial 1048 00:56:23,600 --> 00:56:26,080 Speaker 1: side of things. That was a nice kind of balance. 1049 00:56:26,120 --> 00:56:28,000 Speaker 1: And he could help me and I could I could 1050 00:56:28,040 --> 00:56:30,839 Speaker 1: help him. Sadly, he passed away over two decades ago 1051 00:56:30,920 --> 00:56:33,840 Speaker 1: from brain cancer. He was, you know, in his early forty's, 1052 00:56:33,840 --> 00:56:36,399 Speaker 1: had a young family, and it just was a wake 1053 00:56:36,480 --> 00:56:39,239 Speaker 1: up call that none of us can really control our 1054 00:56:39,400 --> 00:56:42,959 Speaker 1: our destiny, controller or future. He was on the top 1055 00:56:43,000 --> 00:56:45,160 Speaker 1: of his game and then you know, sell me. He 1056 00:56:45,200 --> 00:56:48,440 Speaker 1: finds out he is brain cancer. Fourteen months later he 1057 00:56:48,440 --> 00:56:53,480 Speaker 1: passes away. So that was a a just a reminder 1058 00:56:53,560 --> 00:56:57,120 Speaker 1: of the fragility of life and and uh, everybody in 1059 00:56:57,200 --> 00:57:02,000 Speaker 1: my family a reminder not to again any of her. Granted, Okay, 1060 00:57:02,040 --> 00:57:05,440 Speaker 1: you end up going to school at Williams in western Massachusetts. 1061 00:57:06,280 --> 00:57:09,799 Speaker 1: Was that culture shock or your father going to Williams? 1062 00:57:10,120 --> 00:57:13,200 Speaker 1: But had you spent enough time on the mainland or 1063 00:57:13,239 --> 00:57:17,960 Speaker 1: do you feel like a fish out of water in Williams? Uh? 1064 00:57:18,120 --> 00:57:19,840 Speaker 1: I had not spent much time in the man was 1065 00:57:19,960 --> 00:57:24,400 Speaker 1: mostly in in in Hawaii. Uh Uh, I didn't necessarily 1066 00:57:24,400 --> 00:57:26,280 Speaker 1: feel like a fish out of water. I certainly had 1067 00:57:26,280 --> 00:57:30,080 Speaker 1: to adjust to a rather sudden shift in terms of 1068 00:57:30,120 --> 00:57:32,960 Speaker 1: seasons because you know, there's of course no snow in 1069 00:57:33,040 --> 00:57:34,960 Speaker 1: Hawaii and or there's a little bit of snow on 1070 00:57:34,960 --> 00:57:38,160 Speaker 1: one top of one mountain, but essentially no snow. Uh. 1071 00:57:38,160 --> 00:57:41,440 Speaker 1: And there was quite a bit of snow and in Massachusetts, 1072 00:57:41,280 --> 00:57:44,840 Speaker 1: as you know, Uh, so there's some some adjustments like that, 1073 00:57:44,880 --> 00:57:47,400 Speaker 1: but I really enjoyed it. It was it was, you know, 1074 00:57:47,480 --> 00:57:51,440 Speaker 1: an interesting place to be. And in full disclosure, at 1075 00:57:51,440 --> 00:57:54,600 Speaker 1: that point in time, both high school and college, my 1076 00:57:54,720 --> 00:57:59,560 Speaker 1: passion was not around UH technology or things like the Internet. 1077 00:58:00,040 --> 00:58:02,720 Speaker 1: It actually was the music business. In high school, I 1078 00:58:02,760 --> 00:58:04,880 Speaker 1: did a number of things that were related to writing, 1079 00:58:04,920 --> 00:58:08,240 Speaker 1: you know, contra views and taking pictures and and UH 1080 00:58:08,520 --> 00:58:11,440 Speaker 1: and UH. I worked with a bunch of people then 1081 00:58:11,520 --> 00:58:13,560 Speaker 1: did a lot of interviews when I was a kid, 1082 00:58:13,720 --> 00:58:16,360 Speaker 1: you know, Aerosmith and Wolf pan Jack and other bands 1083 00:58:16,360 --> 00:58:19,080 Speaker 1: that were coming through town. And I was in college, 1084 00:58:19,120 --> 00:58:22,760 Speaker 1: part of my little side hustle was promoting some some concerts. 1085 00:58:22,760 --> 00:58:26,720 Speaker 1: So I was initially focused on the music business. A 1086 00:58:26,760 --> 00:58:29,760 Speaker 1: couple of things happened that shifted my focus. The main 1087 00:58:29,840 --> 00:58:33,720 Speaker 1: one was I started in in the late seventies UH, 1088 00:58:33,960 --> 00:58:37,400 Speaker 1: when I was still in college, getting really fascinated with 1089 00:58:37,520 --> 00:58:39,960 Speaker 1: the idea of well we now think of as the Internet. 1090 00:58:40,000 --> 00:58:42,840 Speaker 1: I remember reading a book by a futurist, Alvin Toffler, 1091 00:58:42,880 --> 00:58:46,240 Speaker 1: when I was a senior UH in nineteen seventy nine, 1092 00:58:46,920 --> 00:58:48,760 Speaker 1: and the book was called the Third Wave, and he 1093 00:58:48,840 --> 00:58:51,960 Speaker 1: was talking about, UH, this next wave was going to 1094 00:58:52,080 --> 00:58:55,840 Speaker 1: be around digital technologies, and you know, the first wave 1095 00:58:55,920 --> 00:58:59,080 Speaker 1: was agriculture and the second wave was industrial revolution. Third 1096 00:58:59,120 --> 00:59:01,680 Speaker 1: way was going to be a dual revolution, and I 1097 00:59:01,760 --> 00:59:03,600 Speaker 1: was smitten with that idea. So that was part of 1098 00:59:03,600 --> 00:59:06,600 Speaker 1: what you led me onto a different path. But also 1099 00:59:06,640 --> 00:59:09,040 Speaker 1: I had some stumbles in the in the music business 1100 00:59:09,080 --> 00:59:12,840 Speaker 1: because my strategy, like Venture Capitel, was to back bands 1101 00:59:12,960 --> 00:59:15,200 Speaker 1: when I heard their albums and thought they could be 1102 00:59:15,320 --> 00:59:17,640 Speaker 1: hits and booked them for dates like six or nine 1103 00:59:17,680 --> 00:59:20,960 Speaker 1: months later, with the idea that you know, obviously sometimes 1104 00:59:20,960 --> 00:59:23,080 Speaker 1: to get it wrong and nobody would come to the concert, 1105 00:59:23,360 --> 00:59:25,000 Speaker 1: but if I got it right, I would lock in 1106 00:59:25,080 --> 00:59:27,560 Speaker 1: a band at a pretty good price. And that seemed 1107 00:59:27,600 --> 00:59:29,880 Speaker 1: like a pretty, you know, pretty clever idea to me. 1108 00:59:29,920 --> 00:59:32,880 Speaker 1: But what I didn't realize is is often you were 1109 00:59:32,920 --> 00:59:34,880 Speaker 1: wrong and nobody would show up. But when you were 1110 00:59:34,960 --> 00:59:38,760 Speaker 1: right and you were just a promoting college college concerts 1111 00:59:38,800 --> 00:59:42,520 Speaker 1: in New England and had no cloud, the bands that 1112 00:59:42,600 --> 00:59:45,520 Speaker 1: were successful would cancel on you. And I had two 1113 00:59:45,520 --> 00:59:49,120 Speaker 1: examples of this, and I booked both Meat Loaf I think, 1114 00:59:49,160 --> 00:59:52,680 Speaker 1: for one of their first dates and Cheap Trick Uh 1115 00:59:52,720 --> 00:59:55,320 Speaker 1: for one of their early dates for five dollars each. 1116 00:59:55,400 --> 00:59:58,080 Speaker 1: For our concert that were like six months down the road. 1117 00:59:58,600 --> 01:00:00,920 Speaker 1: Both of them canceled on me a cheap trick. We've 1118 01:00:00,920 --> 01:00:02,840 Speaker 1: got a deal with our offer to be on Don 1119 01:00:02,920 --> 01:00:05,400 Speaker 1: Kirsha's rock concert or something like that. So I said, Okay, 1120 01:00:05,400 --> 01:00:08,760 Speaker 1: this is not working for me. If I guess wrong, 1121 01:00:08,840 --> 01:00:11,200 Speaker 1: nobody comes. If I guess right, they cancel on me. 1122 01:00:11,400 --> 01:00:13,800 Speaker 1: I got to move on and thankfully was able to 1123 01:00:14,160 --> 01:00:17,800 Speaker 1: pivot to the pivot to the internet. There are stories 1124 01:00:17,840 --> 01:00:21,480 Speaker 1: of you being an entrepreneur in college selling different things. 1125 01:00:21,560 --> 01:00:25,320 Speaker 1: Are those true? Yeah? Yeah, I was definitely. Uh. We 1126 01:00:25,400 --> 01:00:28,400 Speaker 1: had all kinds of different side hustle, some of those 1127 01:00:28,440 --> 01:00:32,880 Speaker 1: concert promotions. Some it was one business we had was 1128 01:00:33,320 --> 01:00:37,200 Speaker 1: called Williams Fruit Baskets and the pitch was went to 1129 01:00:37,560 --> 01:00:39,440 Speaker 1: parents because we realized the parents had the money, the 1130 01:00:39,480 --> 01:00:41,440 Speaker 1: kid didn't really have the money. That when it was 1131 01:00:41,480 --> 01:00:44,360 Speaker 1: coming time for like to study for exam at the 1132 01:00:44,400 --> 01:00:47,720 Speaker 1: end of the semester and send these letters to parents saying, 1133 01:00:48,240 --> 01:00:51,960 Speaker 1: you know, don't you want your child to eat healthy 1134 01:00:52,040 --> 01:00:55,320 Speaker 1: when when they're studying for exams, And why don't you 1135 01:00:55,440 --> 01:00:57,680 Speaker 1: order a fruit basket and we will we will hand 1136 01:00:57,680 --> 01:01:00,360 Speaker 1: pick the fruit and deliver it to your your student 1137 01:01:00,440 --> 01:01:03,080 Speaker 1: just when they're in this uh, this challenging period. And 1138 01:01:03,160 --> 01:01:05,840 Speaker 1: that business did did pretty well. And we also had 1139 01:01:05,840 --> 01:01:08,760 Speaker 1: some other bus businesses things like that. So yeah, again 1140 01:01:08,800 --> 01:01:11,960 Speaker 1: none of them were big successes, but I enjoyed starting 1141 01:01:12,000 --> 01:01:13,960 Speaker 1: them and I got learned a little bit from each 1142 01:01:13,960 --> 01:01:16,520 Speaker 1: of them. Well, so if I was on campus, not 1143 01:01:16,600 --> 01:01:19,520 Speaker 1: that many people go to Williams would say, oh, yeah, 1144 01:01:19,560 --> 01:01:22,080 Speaker 1: that's the guy who starts the businesses. That's the guy 1145 01:01:22,120 --> 01:01:27,479 Speaker 1: who does that. That was me. That was me. Really 1146 01:01:27,520 --> 01:01:30,640 Speaker 1: sad part is, at one point professor pulled me aside, 1147 01:01:30,640 --> 01:01:33,240 Speaker 1: I think it was a junior at the time and said, 1148 01:01:34,720 --> 01:01:38,400 Speaker 1: essentially they realized that I was spending less time in 1149 01:01:38,520 --> 01:01:41,400 Speaker 1: class doing the work I should have been doing, and 1150 01:01:41,480 --> 01:01:44,440 Speaker 1: more time on these businesses on the sides and said 1151 01:01:45,360 --> 01:01:48,080 Speaker 1: sat me down, said you know, Steve, you know, we 1152 01:01:48,160 --> 01:01:50,640 Speaker 1: know you're like super passionate about some of these ideas, 1153 01:01:50,680 --> 01:01:53,120 Speaker 1: but you know, college is kind of a once in 1154 01:01:53,160 --> 01:01:55,920 Speaker 1: a lifetime opportunity. You're only here for four years and 1155 01:01:55,920 --> 01:01:58,440 Speaker 1: you have an opportunity to learn things and meet people 1156 01:01:58,560 --> 01:02:01,640 Speaker 1: and really kind of ban your mind and so forth. 1157 01:02:02,040 --> 01:02:04,439 Speaker 1: So it's it really encourage you to spend a little 1158 01:02:04,520 --> 01:02:06,600 Speaker 1: less time of the business things, but you can always 1159 01:02:06,640 --> 01:02:08,600 Speaker 1: do later and more time on on the you know, 1160 01:02:08,960 --> 01:02:12,479 Speaker 1: the college things. And of course I recognized he was right, 1161 01:02:12,600 --> 01:02:15,000 Speaker 1: but at that point I was, you know, too far 1162 01:02:15,120 --> 01:02:18,400 Speaker 1: into my other things. So I did okay in college, 1163 01:02:18,440 --> 01:02:21,080 Speaker 1: but nobody you know, thought I was gonna, you know, 1164 01:02:21,160 --> 01:02:25,400 Speaker 1: kinda was gonna win any awards. Your father was a 1165 01:02:25,480 --> 01:02:29,000 Speaker 1: lawyer that you grew up in a somewhat comfortable upbringing. 1166 01:02:29,680 --> 01:02:35,400 Speaker 1: Were you forming these businesses to make money or to 1167 01:02:35,480 --> 01:02:40,280 Speaker 1: have the experience of building a business? Yeah, I think both. 1168 01:02:41,000 --> 01:02:44,840 Speaker 1: I dad was a lawyer and I'm a teacher, as 1169 01:02:44,840 --> 01:02:47,760 Speaker 1: you said, and he was always lived a comfortable, kind 1170 01:02:47,760 --> 01:02:51,520 Speaker 1: of upper middle class, you know kind of life, um, 1171 01:02:51,640 --> 01:02:54,320 Speaker 1: and so I never had to worry about kind of 1172 01:02:54,400 --> 01:02:56,000 Speaker 1: some of the basic things a lot of people have 1173 01:02:56,080 --> 01:02:59,640 Speaker 1: to worry about. But my parents also really believed in in, 1174 01:03:00,080 --> 01:03:04,200 Speaker 1: you know, people being independent and resilient, and so I 1175 01:03:04,320 --> 01:03:06,080 Speaker 1: got a little bit of allowance, but not much and 1176 01:03:06,160 --> 01:03:07,640 Speaker 1: had to do a lot of chores for it. And 1177 01:03:07,720 --> 01:03:10,200 Speaker 1: if we really wanted to, you know, buy something, you 1178 01:03:10,200 --> 01:03:11,760 Speaker 1: need to figure out some way to make some money. 1179 01:03:11,800 --> 01:03:14,520 Speaker 1: So it was not you know kind of here's here's 1180 01:03:14,520 --> 01:03:17,160 Speaker 1: our credit card. Uh, you know, you know, I guess 1181 01:03:17,200 --> 01:03:19,240 Speaker 1: at back then the credit cards were not even a thing. 1182 01:03:19,360 --> 01:03:22,600 Speaker 1: But but you know, you want to buy something, you know, 1183 01:03:22,760 --> 01:03:24,800 Speaker 1: you know we'll pay for it. That was not the 1184 01:03:24,800 --> 01:03:28,600 Speaker 1: the the ethots. It was more of a we'll give 1185 01:03:28,600 --> 01:03:29,840 Speaker 1: you a little bit of money if you do a 1186 01:03:29,880 --> 01:03:33,120 Speaker 1: bunch of chores. Uh. And but if you really wanted, 1187 01:03:33,800 --> 01:03:36,640 Speaker 1: you know, you have any real flexibility to do anything much, 1188 01:03:36,760 --> 01:03:38,240 Speaker 1: you know, you have to go get a job and 1189 01:03:38,280 --> 01:03:41,640 Speaker 1: whether that. Sometimes it was just getting jobs, basic jobs 1190 01:03:41,680 --> 01:03:45,720 Speaker 1: and doing different things um over the years. And sometimes 1191 01:03:45,800 --> 01:03:48,640 Speaker 1: it was starting things, you know, to to also have 1192 01:03:48,720 --> 01:03:50,760 Speaker 1: a path to you know, make some make a little 1193 01:03:50,760 --> 01:03:52,880 Speaker 1: extra money. But as you said, also there was something 1194 01:03:52,920 --> 01:03:55,400 Speaker 1: about the idea of starting the businesses that that also 1195 01:03:55,520 --> 01:03:58,240 Speaker 1: was kind of intriguing to me. So you know, for 1196 01:03:58,280 --> 01:04:07,840 Speaker 1: me it was sort of a two. When I was 1197 01:04:07,840 --> 01:04:10,919 Speaker 1: going to college a few years ahead of you, Uh, 1198 01:04:10,960 --> 01:04:14,000 Speaker 1: Williams was not co ed, And I said, no way, 1199 01:04:14,560 --> 01:04:18,120 Speaker 1: what was the status of men and women when you 1200 01:04:18,160 --> 01:04:20,920 Speaker 1: went to Williams? It had shifted a few years before, 1201 01:04:21,000 --> 01:04:22,800 Speaker 1: not too many years, but just a few years before 1202 01:04:23,000 --> 01:04:26,240 Speaker 1: I was there in seventy six through eighty. Uh by 1203 01:04:26,280 --> 01:04:29,720 Speaker 1: then was co ed. It was still uh majority men. 1204 01:04:29,880 --> 01:04:33,720 Speaker 1: But it was it was definitely co ed, okay. And 1205 01:04:34,240 --> 01:04:36,440 Speaker 1: what kind of kid were you there? You have a 1206 01:04:36,480 --> 01:04:42,240 Speaker 1: million friends? Were you ostracized? Were you popular? Unpopular? Sorry? 1207 01:04:42,320 --> 01:04:44,360 Speaker 1: In the middle. I was involved in a bunch of 1208 01:04:44,400 --> 01:04:48,200 Speaker 1: different things, including co chairing the entertainment committee that was 1209 01:04:48,280 --> 01:04:51,040 Speaker 1: booking concerts to come to the college, worked at the 1210 01:04:51,160 --> 01:04:54,120 Speaker 1: radio station, and and uh and so I had some 1211 01:04:54,240 --> 01:04:56,720 Speaker 1: and at some of the side businesses that I that 1212 01:04:56,800 --> 01:04:59,400 Speaker 1: I mentioned. Um, so I was involved in a bunch 1213 01:04:59,440 --> 01:05:02,520 Speaker 1: of different different things. But I would say it was 1214 01:05:02,560 --> 01:05:04,720 Speaker 1: sort of kind of the the middle of the pack in 1215 01:05:04,800 --> 01:05:08,320 Speaker 1: terms of you know, friend groups and things like that. 1216 01:05:08,880 --> 01:05:12,080 Speaker 1: So you applied to get an m b A and 1217 01:05:12,120 --> 01:05:14,920 Speaker 1: you didn't get in anywhere? Were you just going through 1218 01:05:14,960 --> 01:05:17,480 Speaker 1: the motions or did you really want to get an 1219 01:05:17,600 --> 01:05:19,240 Speaker 1: m B A? And how did you feel when you 1220 01:05:19,280 --> 01:05:22,040 Speaker 1: didn't get it? Yeah, that was kind of a bummer, 1221 01:05:22,080 --> 01:05:25,000 Speaker 1: which is you know. Of course it's been made for 1222 01:05:25,040 --> 01:05:29,120 Speaker 1: a fun story since because the two schools I applied to, 1223 01:05:29,160 --> 01:05:33,560 Speaker 1: Harvard and and Stanford both rejected me and spoken on 1224 01:05:33,600 --> 01:05:36,200 Speaker 1: their campuses a bunch of times. I'm always quick to 1225 01:05:36,240 --> 01:05:40,120 Speaker 1: remind them of what In fact. One time it came 1226 01:05:40,120 --> 01:05:42,040 Speaker 1: out with another book about six years ago called The 1227 01:05:42,320 --> 01:05:45,200 Speaker 1: Third Wave. And I was uh in Boston going to 1228 01:05:45,280 --> 01:05:47,920 Speaker 1: some television station to film something and drove by the 1229 01:05:47,960 --> 01:05:50,880 Speaker 1: Harvard Business School campus and I said stop, stop, stop, 1230 01:05:51,280 --> 01:05:54,120 Speaker 1: and we got out and uh, I did a little 1231 01:05:54,200 --> 01:05:58,000 Speaker 1: quick I think it was a Facebook live thing or something. Uh, 1232 01:05:58,160 --> 01:06:01,880 Speaker 1: some live video basic wandering are on the campus, you know, 1233 01:06:02,000 --> 01:06:04,560 Speaker 1: to find the admissions office to ask why they turned 1234 01:06:04,560 --> 01:06:07,200 Speaker 1: me down whatever a number of thirty plus years ago, 1235 01:06:07,320 --> 01:06:10,040 Speaker 1: so it's kind of a yeah, fun So I answer 1236 01:06:10,080 --> 01:06:11,680 Speaker 1: the question I was. I was not sure what I 1237 01:06:11,720 --> 01:06:14,080 Speaker 1: was gonna do at that point. I thought that was 1238 01:06:14,160 --> 01:06:17,439 Speaker 1: a good path at least pursue. And at the time, 1239 01:06:18,000 --> 01:06:20,960 Speaker 1: most of the business schools didn't really accept them many 1240 01:06:21,200 --> 01:06:23,120 Speaker 1: kids right out of school. They wanted to get some 1241 01:06:23,360 --> 01:06:26,760 Speaker 1: few years of work experience first. So I didn't really 1242 01:06:26,800 --> 01:06:28,880 Speaker 1: have a high expectation that I get in, but figured 1243 01:06:28,920 --> 01:06:31,040 Speaker 1: if I did, that at least would be an option 1244 01:06:31,080 --> 01:06:34,640 Speaker 1: I would consider. Meanwhile, I was interviewing for a bunch 1245 01:06:34,680 --> 01:06:37,840 Speaker 1: of other jobs and New York and other member of 1246 01:06:37,880 --> 01:06:41,160 Speaker 1: interview and HBO and some ad agencies and so forth, 1247 01:06:41,200 --> 01:06:43,200 Speaker 1: just trying to figure out what what I was gonna 1248 01:06:43,240 --> 01:06:47,040 Speaker 1: do at the time, I really knew I wanted to 1249 01:06:47,040 --> 01:06:48,920 Speaker 1: the old a company like an A O L. I 1250 01:06:48,960 --> 01:06:52,360 Speaker 1: knew it even back in when I was graduating that 1251 01:06:52,480 --> 01:06:54,720 Speaker 1: I believed the idea of the Internet was a big 1252 01:06:54,760 --> 01:06:56,560 Speaker 1: idea and I wanted to figure out some way to 1253 01:06:57,240 --> 01:06:59,920 Speaker 1: pursue that path. But when I was graduating, since the 1254 01:07:00,040 --> 01:07:03,439 Speaker 1: Internet was still mostly a research technology, it was still 1255 01:07:03,480 --> 01:07:08,040 Speaker 1: limited to government agencies and educational institutions. Consumers and businesses 1256 01:07:08,080 --> 01:07:10,400 Speaker 1: weren't able to use the Internet when I was graduating 1257 01:07:10,400 --> 01:07:14,600 Speaker 1: from college. Uh, there really wasn't an Internet industry. I could, 1258 01:07:14,640 --> 01:07:17,240 Speaker 1: you know, inter act in the Internet company I could 1259 01:07:17,320 --> 01:07:20,200 Speaker 1: could join. And back then when I was graduate college, 1260 01:07:20,280 --> 01:07:23,400 Speaker 1: venture capitalists, you know, weren't backing twenty one year old 1261 01:07:23,480 --> 01:07:25,560 Speaker 1: kids coming out of college. They were they were They were, 1262 01:07:25,720 --> 01:07:29,200 Speaker 1: you know, looking for more seasoned people with more experience. 1263 01:07:29,680 --> 01:07:31,320 Speaker 1: And so that's what led me on the path. We're 1264 01:07:31,320 --> 01:07:34,560 Speaker 1: working for some big companies, Procter and gam once Cincinnati. 1265 01:07:35,600 --> 01:07:39,000 Speaker 1: Well before you before you get there, so you talk 1266 01:07:39,080 --> 01:07:44,320 Speaker 1: about reading the Toffler book and having an inspiration. Did 1267 01:07:44,320 --> 01:07:47,840 Speaker 1: you learn anything about that in college or was it 1268 01:07:47,880 --> 01:07:52,760 Speaker 1: all self education? And did anything you learned in college 1269 01:07:53,120 --> 01:07:55,640 Speaker 1: help you as you went down the line or it 1270 01:07:55,760 --> 01:08:01,280 Speaker 1: was just a contained experience. Uh, well, it's it's it's 1271 01:08:01,320 --> 01:08:04,600 Speaker 1: a complicated question. Break into a couple of parts. Uh. 1272 01:08:04,920 --> 01:08:10,400 Speaker 1: The interest in essence the Internet technology, uh was inspired 1273 01:08:10,440 --> 01:08:12,280 Speaker 1: in part by the top of the book. But even 1274 01:08:12,320 --> 01:08:14,360 Speaker 1: before I read the top of the book, I was 1275 01:08:14,400 --> 01:08:17,080 Speaker 1: spending a lot of time doing my own research in 1276 01:08:17,400 --> 01:08:20,559 Speaker 1: the college library, reading all kinds of newspapers magazines, because 1277 01:08:20,600 --> 01:08:23,160 Speaker 1: back then, in the late seventies, there was some of 1278 01:08:23,200 --> 01:08:27,519 Speaker 1: these new technologies that were being trialed, things like mini 1279 01:08:27,600 --> 01:08:31,240 Speaker 1: tel in France and Prestel in the UK, and concept 1280 01:08:31,320 --> 01:08:35,719 Speaker 1: like video text and teletext and interactive TV warrant amics 1281 01:08:35,800 --> 01:08:39,360 Speaker 1: at a system called cube and being tested in since 1282 01:08:39,360 --> 01:08:41,400 Speaker 1: saniel Hio and Columbus, Ohio. So there are a bunch 1283 01:08:41,400 --> 01:08:44,040 Speaker 1: of things that were bubbling even the late seventies that 1284 01:08:44,080 --> 01:08:47,559 Speaker 1: I found really intriguing that in retrospect were kind of 1285 01:08:47,560 --> 01:08:51,679 Speaker 1: a really early days first experiments and what then ultimately 1286 01:08:51,720 --> 01:08:54,240 Speaker 1: led to, you know, the Internet. Uh. So I was 1287 01:08:54,320 --> 01:08:57,280 Speaker 1: learning a lot, but it was not necessarily classes I 1288 01:08:57,360 --> 01:09:00,840 Speaker 1: was taking that we have related to to you know, 1289 01:09:01,000 --> 01:09:04,439 Speaker 1: things that I was focused on then. But I would say, 1290 01:09:04,479 --> 01:09:06,559 Speaker 1: and this is true, I think for any uh, you know, 1291 01:09:06,640 --> 01:09:09,760 Speaker 1: kind of liberal arts education. I think the value, at 1292 01:09:09,800 --> 01:09:13,400 Speaker 1: least the value to me was learning a little bit 1293 01:09:13,400 --> 01:09:15,360 Speaker 1: about a lot of things, which gives you a broader 1294 01:09:15,360 --> 01:09:19,839 Speaker 1: perspective on life and broader perspective on the world. Learning 1295 01:09:19,840 --> 01:09:25,280 Speaker 1: how to aggregate and synthesize information and come up with conclusions, 1296 01:09:25,320 --> 01:09:28,680 Speaker 1: points of view, learn how to communicate you know, those conclusions. 1297 01:09:29,479 --> 01:09:31,040 Speaker 1: So I think there are a bunch of things that 1298 01:09:31,040 --> 01:09:34,320 Speaker 1: that did end up serving me well, even if any 1299 01:09:34,600 --> 01:09:39,280 Speaker 1: the specific course material, uh you know one specific things 1300 01:09:39,360 --> 01:09:41,960 Speaker 1: you could connect to what I ended up you know, 1301 01:09:42,040 --> 01:09:46,120 Speaker 1: later doing. So I'm actually bullish on the value of 1302 01:09:46,240 --> 01:09:49,559 Speaker 1: a liberal arts education, uh, while at the same time 1303 01:09:49,960 --> 01:09:54,439 Speaker 1: recognizing that that entrepreneurs will end up being passionate about 1304 01:09:54,439 --> 01:09:58,680 Speaker 1: a particular idea and likely will pursue that idea in 1305 01:09:58,760 --> 01:10:00,960 Speaker 1: a lot of different ways, and and many of them 1306 01:10:00,960 --> 01:10:04,559 Speaker 1: are uncoupled from what they might learn and while they're 1307 01:10:04,560 --> 01:10:06,840 Speaker 1: in in college. Although it might also would say it's 1308 01:10:06,920 --> 01:10:10,320 Speaker 1: changed quite a bit. I have visited, uh dozens of 1309 01:10:10,360 --> 01:10:14,160 Speaker 1: dozens universities over the years, including related to our work 1310 01:10:14,200 --> 01:10:15,760 Speaker 1: with rise Rest, and even saw him in the last 1311 01:10:15,840 --> 01:10:18,360 Speaker 1: month since the Rise of Rest book came out and 1312 01:10:18,400 --> 01:10:21,040 Speaker 1: it's amazing to see how many universities really are leading 1313 01:10:21,080 --> 01:10:24,000 Speaker 1: into entrepreneurship. And in Phoenix a couple of weeks ago 1314 01:10:24,080 --> 01:10:26,519 Speaker 1: is at Arizona State University. They have a whole dorm 1315 01:10:26,640 --> 01:10:29,960 Speaker 1: focused on entrepreneurship and makers and builders and so forth. 1316 01:10:30,160 --> 01:10:32,639 Speaker 1: So there's a lot more happening on campuses now than 1317 01:10:32,720 --> 01:10:34,680 Speaker 1: we're when I was there. You were there in the 1318 01:10:34,760 --> 01:10:37,599 Speaker 1: in the in the in the seventies. Uh So I'd say, 1319 01:10:37,720 --> 01:10:39,200 Speaker 1: you know that I did learn a lot kind of 1320 01:10:39,200 --> 01:10:43,120 Speaker 1: self taught around the The ideas of that ultimately for 1321 01:10:43,160 --> 01:10:45,160 Speaker 1: me became you know, kind of a o L and 1322 01:10:45,439 --> 01:10:48,639 Speaker 1: more broadly, you know, the Internet. And do think looking 1323 01:10:48,680 --> 01:10:52,000 Speaker 1: back that I've benefited, you know, considerably from that that 1324 01:10:52,240 --> 01:10:56,360 Speaker 1: kind of broad liberal arts education. So you got rejected 1325 01:10:56,400 --> 01:10:59,760 Speaker 1: by PNG, but you showed up then they gave you 1326 01:10:59,800 --> 01:11:02,840 Speaker 1: a job. Yeah, I'm this line of questioning, Bob. It's 1327 01:11:02,880 --> 01:11:05,120 Speaker 1: really kind of it's gonna kind of making a little 1328 01:11:05,120 --> 01:11:09,240 Speaker 1: PTSD for mere. Yes. Yes, every every school, in business 1329 01:11:09,240 --> 01:11:11,599 Speaker 1: school I applied to reject the man. Yes, the companies 1330 01:11:11,600 --> 01:11:13,640 Speaker 1: I really wanted to work for, not just P and G, 1331 01:11:13,800 --> 01:11:16,680 Speaker 1: but HBO and many others rejected me. So thank you 1332 01:11:16,720 --> 01:11:19,240 Speaker 1: for pointing out that out no, no, no, when I 1333 01:11:19,320 --> 01:11:22,240 Speaker 1: kept fighting and I kept fighting, and and I think 1334 01:11:22,600 --> 01:11:25,600 Speaker 1: the second part of that PNGNG story, as you know, 1335 01:11:25,800 --> 01:11:29,000 Speaker 1: was they did reject me. I just didn't did an 1336 01:11:29,000 --> 01:11:31,320 Speaker 1: interview on campus, and you know, they just you know, 1337 01:11:31,479 --> 01:11:33,679 Speaker 1: weren't interested in a follow on interview. But I really 1338 01:11:34,040 --> 01:11:36,439 Speaker 1: was interested in P ANDNG. There's something about the company 1339 01:11:36,439 --> 01:11:38,920 Speaker 1: and their training program for marketing people that I thought 1340 01:11:38,920 --> 01:11:42,000 Speaker 1: would be really good fit for me. So it basically 1341 01:11:42,040 --> 01:11:45,360 Speaker 1: appealed their decision. That wrote to Lennon said I'm sorry. 1342 01:11:45,400 --> 01:11:47,080 Speaker 1: I don't remember exactly what it was, but something like, 1343 01:11:47,120 --> 01:11:49,360 Speaker 1: I'm sorry that interview that goes so well. I really, 1344 01:11:49,520 --> 01:11:51,280 Speaker 1: you know, I think P ANDG would be a good fit. 1345 01:11:51,320 --> 01:11:52,880 Speaker 1: Here's two or three reasons why I think it would 1346 01:11:52,880 --> 01:11:55,519 Speaker 1: be a good fit. Please give me another chance. I'd 1347 01:11:55,560 --> 01:11:58,000 Speaker 1: like to have, you know, a second bite at the 1348 01:11:58,040 --> 01:12:01,120 Speaker 1: Apple if you will. Um And so they said, okay, well, 1349 01:12:01,160 --> 01:12:04,400 Speaker 1: if you'll get to New York City, you know, in 1350 01:12:04,439 --> 01:12:07,160 Speaker 1: a couple of weeks, um on, thus in such a 1351 01:12:07,280 --> 01:12:09,840 Speaker 1: day that we will have somebody who will meet you. 1352 01:12:09,880 --> 01:12:12,120 Speaker 1: And I think they're just kind of testing me. When 1353 01:12:12,160 --> 01:12:13,599 Speaker 1: I was a little bit of a hassle. I had 1354 01:12:13,600 --> 01:12:15,560 Speaker 1: to you know, kind of take the you know, the 1355 01:12:15,920 --> 01:12:17,960 Speaker 1: bus to the city and figure out some way to 1356 01:12:18,240 --> 01:12:20,719 Speaker 1: kind of get there. And with the middle of winner, 1357 01:12:20,800 --> 01:12:23,320 Speaker 1: so it wasn't exactly the easiest time to be getting around. 1358 01:12:23,880 --> 01:12:26,160 Speaker 1: And the fact I just showed up, I think I 1359 01:12:26,200 --> 01:12:30,200 Speaker 1: think I passed the persistence test and the passion test, 1360 01:12:30,800 --> 01:12:32,920 Speaker 1: and that was a better interview. So ultimately I did 1361 01:12:33,000 --> 01:12:35,439 Speaker 1: end up, you know, getting that job and moving to 1362 01:12:35,439 --> 01:12:38,639 Speaker 1: to Cincinnati. Well, you're talking about the PTSD. I guess 1363 01:12:38,720 --> 01:12:41,160 Speaker 1: the reason I'm asking these questions is not to point 1364 01:12:41,200 --> 01:12:43,679 Speaker 1: out the bumps in the road, but to ask how 1365 01:12:43,680 --> 01:12:48,559 Speaker 1: did you maintain your optimism? Well, I understand that, and 1366 01:12:48,640 --> 01:12:52,360 Speaker 1: I appreciate that. The the um I don't know this 1367 01:12:52,439 --> 01:12:56,240 Speaker 1: is this is part of uh, the entrepreneural journey. You know, 1368 01:12:56,320 --> 01:12:58,880 Speaker 1: you're gonna you're gonna have a lot of setbacks. Even 1369 01:12:58,920 --> 01:13:01,600 Speaker 1: the early days of A Oh well, we struggle a 1370 01:13:01,600 --> 01:13:04,120 Speaker 1: couple of times. We had to go through layoffs. Many 1371 01:13:04,240 --> 01:13:07,760 Speaker 1: people thought we wouldn't survive, you know, the company would 1372 01:13:07,800 --> 01:13:10,280 Speaker 1: just kind of hit the wall. Uh, we had many, 1373 01:13:10,320 --> 01:13:12,479 Speaker 1: you know, many challenges there. Remember one point we had 1374 01:13:12,479 --> 01:13:15,400 Speaker 1: a deal with Apple worked on for months and months 1375 01:13:15,400 --> 01:13:17,960 Speaker 1: and months and the licensed their brand name is create 1376 01:13:18,040 --> 01:13:20,720 Speaker 1: something called Apple and Personal Edition, and they decided to 1377 01:13:21,080 --> 01:13:24,240 Speaker 1: not long after we launched, to cancel it and and 1378 01:13:24,360 --> 01:13:26,840 Speaker 1: uh tear up our contract. And a lot of people 1379 01:13:26,840 --> 01:13:29,120 Speaker 1: then thought, you know, company would would hit the wall. 1380 01:13:29,160 --> 01:13:32,960 Speaker 1: We had all kinds of you know, challenges, and that 1381 01:13:32,960 --> 01:13:36,320 Speaker 1: that is the entrepreneur journey. There's very few overnight successes. 1382 01:13:36,400 --> 01:13:38,800 Speaker 1: Most of them are kind of a slog and eventually, 1383 01:13:39,320 --> 01:13:41,000 Speaker 1: you know, things kind of you know, if you stick 1384 01:13:41,040 --> 01:13:42,800 Speaker 1: with it, things you know kind of turned out. So 1385 01:13:42,840 --> 01:13:45,040 Speaker 1: I think that gave me that if you believe it's 1386 01:13:45,080 --> 01:13:48,400 Speaker 1: a you know, idea worth fighting for, a business worth building, 1387 01:13:48,520 --> 01:13:50,439 Speaker 1: that that you know that you keep keep fighting, you 1388 01:13:50,520 --> 01:13:52,880 Speaker 1: keep persisting. And I think some of that may have 1389 01:13:52,920 --> 01:13:54,599 Speaker 1: been you know, kind of some of those early days, 1390 01:13:54,640 --> 01:13:56,800 Speaker 1: maybe even some of those rejections as you noticed and 1391 01:13:57,200 --> 01:14:00,439 Speaker 1: noted and you know, continuing to fight to get what 1392 01:14:00,479 --> 01:14:03,240 Speaker 1: I thought was was at least for me, the right, 1393 01:14:03,400 --> 01:14:06,920 Speaker 1: right next step. I think you just learned the importance 1394 01:14:06,960 --> 01:14:12,120 Speaker 1: of persistence and keep fighting. Even frankly, when I started 1395 01:14:12,160 --> 01:14:15,080 Speaker 1: the the the A O. L and we you know, 1396 01:14:15,120 --> 01:14:17,800 Speaker 1: struggle to raise capital in those early days, and most 1397 01:14:17,800 --> 01:14:20,479 Speaker 1: people did not believe the Internet would ever be a 1398 01:14:20,520 --> 01:14:23,920 Speaker 1: mainstream phenomenon. It seems crazy now, but most people would 1399 01:14:23,920 --> 01:14:25,960 Speaker 1: say things to me like, what you really think people 1400 01:14:26,000 --> 01:14:29,639 Speaker 1: are going to buy something called a personal computer and 1401 01:14:29,640 --> 01:14:32,439 Speaker 1: and then sit down in front of a keyboard to 1402 01:14:32,640 --> 01:14:35,680 Speaker 1: type a message to somebody when they can just pick 1403 01:14:35,760 --> 01:14:37,880 Speaker 1: up the phone and call somebody. That feels like a 1404 01:14:38,040 --> 01:14:40,519 Speaker 1: crazy idea. Said no, I actually do think that that's 1405 01:14:40,520 --> 01:14:43,559 Speaker 1: gonna happen. Uh, and others. You know, a few years later, 1406 01:14:43,920 --> 01:14:47,599 Speaker 1: when things around home shopping and electronic commerce started developing, 1407 01:14:47,680 --> 01:14:50,320 Speaker 1: people said, well, do you really think that average people, 1408 01:14:50,360 --> 01:14:54,400 Speaker 1: like normal people, would be comfortable buying a product from 1409 01:14:54,439 --> 01:14:57,320 Speaker 1: somebody they don't even know, and and you actually think 1410 01:14:57,360 --> 01:15:00,559 Speaker 1: they'll be comfortable with this internet thing to type their 1411 01:15:00,680 --> 01:15:03,800 Speaker 1: credit card in that somebody might some hacker might steal. 1412 01:15:03,800 --> 01:15:05,400 Speaker 1: I said, yeah, oh yeah, I think I think people 1413 01:15:05,800 --> 01:15:07,680 Speaker 1: will be interested in that. So there was a lot 1414 01:15:07,680 --> 01:15:10,879 Speaker 1: of skepticism, and it really was a decade of struggle 1415 01:15:10,960 --> 01:15:13,640 Speaker 1: before finally, you know, we we broke through. And when 1416 01:15:13,680 --> 01:15:16,240 Speaker 1: we first started Rise the Rest ten years ago, it 1417 01:15:16,320 --> 01:15:17,960 Speaker 1: was a little bit dejabu all over again. When I 1418 01:15:17,960 --> 01:15:20,599 Speaker 1: started talking about the idea of backing entrepreneurs all around 1419 01:15:20,600 --> 01:15:23,000 Speaker 1: the country. What would happen with these rising cities, How 1420 01:15:23,040 --> 01:15:26,160 Speaker 1: we could slow the branger into people leaving boomerang people back, 1421 01:15:26,240 --> 01:15:28,639 Speaker 1: more capital and more people, more places, you know, things 1422 01:15:28,640 --> 01:15:31,760 Speaker 1: we talked about earlier. Most people were skeptical. Most people 1423 01:15:31,840 --> 01:15:34,719 Speaker 1: kind of didn't necessary roll their eyes, but they thought 1424 01:15:34,720 --> 01:15:39,880 Speaker 1: it was a mission that likely was gonna end up unsuccessful. 1425 01:15:40,000 --> 01:15:42,440 Speaker 1: And you know, it's been great to see the progress 1426 01:15:42,520 --> 01:15:46,160 Speaker 1: we made in the last decade, and particularly the momentum 1427 01:15:46,160 --> 01:15:48,400 Speaker 1: in the last couple of years, which ultimately loved me 1428 01:15:48,439 --> 01:15:52,000 Speaker 1: to write the books. To me, it is around persistence, 1429 01:15:52,040 --> 01:15:53,720 Speaker 1: But I don't think it's unique to me. Most of 1430 01:15:53,720 --> 01:15:57,000 Speaker 1: the entrepreneurs I've known who ended up being successful had 1431 01:15:57,040 --> 01:16:01,040 Speaker 1: to deal with, you know, setbacks, but they just keep fighting. Okay, 1432 01:16:01,400 --> 01:16:03,439 Speaker 1: let's bring it up to today. Since you've been a 1433 01:16:03,560 --> 01:16:07,960 Speaker 1: seer technologically in the past, what is your view on 1434 01:16:08,080 --> 01:16:14,160 Speaker 1: the metaverse and Facebook's pivot to the metaverse. Well, I'm 1435 01:16:14,160 --> 01:16:16,880 Speaker 1: a believer in the metaverse. We actually launched one of 1436 01:16:16,880 --> 01:16:21,400 Speaker 1: the first metaverse products in the late nineteen eighties. We 1437 01:16:21,520 --> 01:16:25,000 Speaker 1: did a partnership with Lucasfilm to create essentially a virtual 1438 01:16:25,040 --> 01:16:29,880 Speaker 1: world with avatars. This was very rudimentary technology actually was 1439 01:16:29,960 --> 01:16:33,479 Speaker 1: a common or sixty four computer with a three bod modem, 1440 01:16:33,479 --> 01:16:36,799 Speaker 1: but essentially was in the early version of the metaverse. 1441 01:16:36,840 --> 01:16:40,080 Speaker 1: Since I've always believed in that idea with gaming. I 1442 01:16:40,120 --> 01:16:43,320 Speaker 1: think some of the more recent applications in terms of 1443 01:16:43,680 --> 01:16:47,040 Speaker 1: kind of business use terms of creating much more immersive 1444 01:16:47,520 --> 01:16:52,160 Speaker 1: experiences for people, including things like video conferencing really feels 1445 01:16:52,200 --> 01:16:54,840 Speaker 1: like you're you know, sitting with somebody and it's really 1446 01:16:54,880 --> 01:16:57,120 Speaker 1: like a real room. All those things I think hold 1447 01:16:57,160 --> 01:17:00,760 Speaker 1: a lot of potential, but these things tend to take 1448 01:17:00,760 --> 01:17:03,840 Speaker 1: a while before they really are ready for prime time. 1449 01:17:03,920 --> 01:17:07,519 Speaker 1: And I think what Facebook now you know, meta is 1450 01:17:08,080 --> 01:17:11,880 Speaker 1: struggling with is have been making very very significant investments, 1451 01:17:11,960 --> 01:17:15,280 Speaker 1: you know, ten billion plus a year, and these metaverse 1452 01:17:15,360 --> 01:17:18,400 Speaker 1: technologies they're a little slower to to take off than 1453 01:17:18,680 --> 01:17:21,439 Speaker 1: they thought, while they're seeing some challenges in their their 1454 01:17:21,439 --> 01:17:24,360 Speaker 1: core business and so they likely will you know, kind 1455 01:17:24,360 --> 01:17:26,360 Speaker 1: of you know, pull back at least a little bit 1456 01:17:26,400 --> 01:17:28,759 Speaker 1: on some of their their their efforts. So they probably 1457 01:17:28,760 --> 01:17:32,360 Speaker 1: are right in the long run, that's an important new platform, 1458 01:17:32,439 --> 01:17:34,800 Speaker 1: but they might have gotten a little ahead themselves in 1459 01:17:34,920 --> 01:17:37,360 Speaker 1: terms of the pace at which they were pursuing that 1460 01:17:37,920 --> 01:17:40,320 Speaker 1: the timing is certainly key. We certainly saw that with 1461 01:17:40,439 --> 01:17:43,880 Speaker 1: music being the canary in the coal mine for digital disruption, 1462 01:17:44,000 --> 01:17:47,240 Speaker 1: as I say, twenty odd years ago. But if we 1463 01:17:47,320 --> 01:17:54,000 Speaker 1: look forward within our lifetimes, will the public at large 1464 01:17:54,080 --> 01:18:02,080 Speaker 1: never participate in the metaverse? Or is augmented reality more 1465 01:18:02,160 --> 01:18:04,400 Speaker 1: the thing? What's your prediction there? Well, I think I 1466 01:18:04,400 --> 01:18:07,160 Speaker 1: think metaverse is one of these concepts like kind of 1467 01:18:07,200 --> 01:18:10,320 Speaker 1: like Web three, which is a basket of ideas and 1468 01:18:10,360 --> 01:18:12,479 Speaker 1: so you have to kind of parse it a little bit. 1469 01:18:12,880 --> 01:18:16,200 Speaker 1: I think I think, uh, augmented reality, virtual reality are 1470 01:18:16,360 --> 01:18:20,240 Speaker 1: are parts of the you know, the technology suite that 1471 01:18:20,320 --> 01:18:23,000 Speaker 1: make things like a metaverse possible and other things like that, 1472 01:18:23,080 --> 01:18:26,759 Speaker 1: and I do think they'll get broader adoption. Additional running 1473 01:18:26,800 --> 01:18:29,960 Speaker 1: a revolution the investment company, I'm currently the chair of 1474 01:18:29,960 --> 01:18:33,599 Speaker 1: the Smithsonian Institution. We have the twenty museums in Washington, 1475 01:18:33,640 --> 01:18:36,960 Speaker 1: d C. And research operations around the around the world, 1476 01:18:37,240 --> 01:18:39,320 Speaker 1: and a big focus there is how do you to 1477 01:18:39,520 --> 01:18:41,400 Speaker 1: not just assume people are going to come to d 1478 01:18:41,479 --> 01:18:43,920 Speaker 1: C to visit our physical museums, how do we take 1479 01:18:43,960 --> 01:18:46,040 Speaker 1: the Smithsonian to them? How do we take the Smithsonian 1480 01:18:46,080 --> 01:18:49,720 Speaker 1: to every home in every classroom, and obviously digital technologies 1481 01:18:49,720 --> 01:18:52,160 Speaker 1: are key part of that, and some of things including 1482 01:18:52,280 --> 01:18:54,840 Speaker 1: a virtual reality, augmented reality, or some of the things 1483 01:18:54,840 --> 01:18:57,240 Speaker 1: that we're testing out because it is a way to 1484 01:18:57,400 --> 01:19:01,000 Speaker 1: expand our kind of educational mandate. And I do think 1485 01:19:01,040 --> 01:19:04,720 Speaker 1: these technologies will get you know, get get broader adoption. 1486 01:19:04,960 --> 01:19:08,000 Speaker 1: But you say, sometimes there are these things are just 1487 01:19:08,040 --> 01:19:10,680 Speaker 1: take a little while. In fact, it reminds me the 1488 01:19:10,680 --> 01:19:13,080 Speaker 1: first time I think we met in person was twenty 1489 01:19:13,160 --> 01:19:15,920 Speaker 1: years ago and backstage at an Eagles concert not long 1490 01:19:15,960 --> 01:19:19,280 Speaker 1: after a Will merge with Time Warner uh And and 1491 01:19:19,640 --> 01:19:22,519 Speaker 1: even then when we did the merger, which was in 1492 01:19:22,640 --> 01:19:25,679 Speaker 1: two thousands of twenty two years ago, we talked about 1493 01:19:25,680 --> 01:19:27,679 Speaker 1: at the time what was going to happen with streaming 1494 01:19:27,680 --> 01:19:32,519 Speaker 1: technologies for for movies and and television. We talked about 1495 01:19:32,560 --> 01:19:36,000 Speaker 1: what was gonna happen with music being digitized, things like Napster. 1496 01:19:36,120 --> 01:19:39,120 Speaker 1: We're just bumbling bubbling at the time, but there's a 1497 01:19:39,160 --> 01:19:42,519 Speaker 1: lot of nervousness in the in the music industry about it. 1498 01:19:42,560 --> 01:19:45,320 Speaker 1: The things that we we identified twenty years ago is 1499 01:19:45,680 --> 01:19:50,719 Speaker 1: being likely to happen, uh and likely happened soon did happen, 1500 01:19:50,840 --> 01:19:54,160 Speaker 1: but they took longer to happen and salally that company 1501 01:19:54,280 --> 01:19:56,680 Speaker 1: well in time, Warner together weren't able to capitalize on 1502 01:19:56,760 --> 01:19:59,360 Speaker 1: some of those opportunities. In retrospect, you know, we really 1503 01:19:59,360 --> 01:20:03,320 Speaker 1: should have lad the charge, not not the Apple with 1504 01:20:03,439 --> 01:20:07,920 Speaker 1: the iPod or or Spotify or or or Netflix or 1505 01:20:07,920 --> 01:20:11,320 Speaker 1: other things that really were the ultimate successors. It was 1506 01:20:11,360 --> 01:20:13,840 Speaker 1: clear even twenty years ago what was going to happen. 1507 01:20:14,479 --> 01:20:17,200 Speaker 1: We just didn't get organized to be able to pursue 1508 01:20:17,240 --> 01:20:19,880 Speaker 1: those opportunities. In a way, I wish we had some 1509 01:20:19,960 --> 01:20:23,120 Speaker 1: of them. Sometimes it's timing sometimes to just execution, not 1510 01:20:23,160 --> 01:20:25,439 Speaker 1: having the right people focused on the right priorities and 1511 01:20:25,520 --> 01:20:27,560 Speaker 1: working together in the right right kind of ways. And 1512 01:20:27,640 --> 01:20:30,920 Speaker 1: so that was one of the lessons from that that merger. 1513 01:20:31,080 --> 01:20:33,639 Speaker 1: You know, it could have been this dominant company ended 1514 01:20:33,720 --> 01:20:37,400 Speaker 1: up kind of shooting itself in the foot. Okay, let's 1515 01:20:37,400 --> 01:20:40,760 Speaker 1: go back to a o L. So the stories your 1516 01:20:40,800 --> 01:20:43,960 Speaker 1: brother talks about, an opportunity, you get a job that 1517 01:20:44,240 --> 01:20:48,640 Speaker 1: ultimately morph into a O L. What is the special 1518 01:20:48,800 --> 01:20:53,679 Speaker 1: sauce that you bring? What is your skill that allows 1519 01:20:53,720 --> 01:20:56,080 Speaker 1: you to be successful and allows the companies you're working 1520 01:20:56,080 --> 01:21:01,320 Speaker 1: with to be successful? No, it it's hard to say. 1521 01:21:01,320 --> 01:21:03,639 Speaker 1: I think it's a it's probably like most people, mixed 1522 01:21:03,640 --> 01:21:07,280 Speaker 1: of things. I think I do have a certain sense 1523 01:21:07,360 --> 01:21:09,639 Speaker 1: of the future, certain sense of what's possible. I think 1524 01:21:09,640 --> 01:21:12,280 Speaker 1: I think that that that's helpful. I do bring a 1525 01:21:12,360 --> 01:21:16,479 Speaker 1: certain passion and persistence to it. We talked about, you know, 1526 01:21:16,520 --> 01:21:19,960 Speaker 1: some of that before. I think that's that's helpful. I 1527 01:21:20,000 --> 01:21:23,479 Speaker 1: think I do bring up particular, uh, particularly early day 1528 01:21:23,520 --> 01:21:26,640 Speaker 1: to day well in particular skill set around marketing, you know, 1529 01:21:26,680 --> 01:21:28,200 Speaker 1: and some of the things that we did to really 1530 01:21:28,479 --> 01:21:32,080 Speaker 1: build the able brand and even distribute these free trial 1531 01:21:32,160 --> 01:21:34,519 Speaker 1: disc to the world to get people that you know, 1532 01:21:34,560 --> 01:21:36,720 Speaker 1: try out some of those marketing things. I think we're 1533 01:21:36,720 --> 01:21:39,360 Speaker 1: also kind of in my in my wheelhouse and thinking 1534 01:21:39,439 --> 01:21:43,240 Speaker 1: pretty good at building teams and getting people to work 1535 01:21:43,280 --> 01:21:47,200 Speaker 1: together on a on a shared mission and make it 1536 01:21:47,360 --> 01:21:51,040 Speaker 1: something that is aspirational, kind of a battle worth fighting. 1537 01:21:51,360 --> 01:21:53,200 Speaker 1: I think those are some of the dynamics. But I 1538 01:21:53,240 --> 01:21:55,559 Speaker 1: also would point out that none of the things I've 1539 01:21:55,560 --> 01:21:57,360 Speaker 1: been able to do I could have done on my own. 1540 01:21:57,360 --> 01:22:00,519 Speaker 1: It really is about the the team and even those 1541 01:22:00,520 --> 01:22:02,960 Speaker 1: early A O L days. I brought some of that 1542 01:22:03,040 --> 01:22:05,840 Speaker 1: marketing sense to the other co founders. Mark Sarah brought 1543 01:22:05,840 --> 01:22:08,200 Speaker 1: the technology sense. Jim Kimsey brought them more of the 1544 01:22:08,240 --> 01:22:11,760 Speaker 1: business financial sense, and you know, none of the three 1545 01:22:11,760 --> 01:22:13,800 Speaker 1: of us could have done that without the other the 1546 01:22:13,800 --> 01:22:16,960 Speaker 1: other two. So it's just always a reminder to me 1547 01:22:17,040 --> 01:22:21,240 Speaker 1: about this notion of off. We talked earlier about entrepreneurship 1548 01:22:21,240 --> 01:22:23,640 Speaker 1: really being a team sport. I have certain things I 1549 01:22:23,640 --> 01:22:26,840 Speaker 1: can contribute, but there are many other things I'm not 1550 01:22:26,880 --> 01:22:29,559 Speaker 1: good at and need to make sure the overall team 1551 01:22:29,600 --> 01:22:32,639 Speaker 1: has the right mix of skills and a shared sense 1552 01:22:32,680 --> 01:22:37,760 Speaker 1: of purpose and passion. Okay, I remember getting a free 1553 01:22:37,800 --> 01:22:41,519 Speaker 1: subscription to a O L via Warner Brothers Records. They 1554 01:22:41,520 --> 01:22:44,200 Speaker 1: had I think they had like ten free subscriptions. Had 1555 01:22:44,280 --> 01:22:47,360 Speaker 1: to give me one in nine two, and then I 1556 01:22:47,400 --> 01:22:50,759 Speaker 1: started to hear from college students based on an article 1557 01:22:50,840 --> 01:22:54,920 Speaker 1: I wrote in the Tower Records magazine saying, you know, 1558 01:22:55,040 --> 01:22:58,320 Speaker 1: can I connect with you via the Internet? But I 1559 01:22:58,439 --> 01:23:02,280 Speaker 1: really did not become Although I had a modem bud 1560 01:23:02,320 --> 01:23:05,080 Speaker 1: at the time and I was connecting, it wasn't really 1561 01:23:05,160 --> 01:23:07,640 Speaker 1: till the summer of ninety five that I became to 1562 01:23:07,720 --> 01:23:10,600 Speaker 1: say it was an active user. Was ultimately a gross understatement. 1563 01:23:11,160 --> 01:23:14,679 Speaker 1: When did you know on the inside that you reached 1564 01:23:14,680 --> 01:23:20,519 Speaker 1: a turning point the either gaining traction or traction was imminent. Well, 1565 01:23:20,520 --> 01:23:22,920 Speaker 1: it was about that time. We started in eighty five, 1566 01:23:23,040 --> 01:23:25,360 Speaker 1: but as I said before, it was really ten years 1567 01:23:25,400 --> 01:23:30,519 Speaker 1: of of slog to stay alive, tried different things to 1568 01:23:31,240 --> 01:23:34,679 Speaker 1: ultimately get successful. Uh. You know, we did go public 1569 01:23:34,800 --> 01:23:38,240 Speaker 1: and was the first Internet company to go public, so 1570 01:23:38,320 --> 01:23:40,040 Speaker 1: that was a little bit of a rite of passage. 1571 01:23:40,479 --> 01:23:44,040 Speaker 1: But even then there was a considerable skepticism in our 1572 01:23:44,080 --> 01:23:47,080 Speaker 1: I p O. We raised ten million dollars and the 1573 01:23:47,160 --> 01:23:49,959 Speaker 1: value of AO all that day was seventy million dollars, 1574 01:23:50,000 --> 01:23:53,200 Speaker 1: and nobody knew or cared about this little company. A well, 1575 01:23:53,240 --> 01:23:54,960 Speaker 1: that was you know, going public. It was kind of 1576 01:23:55,000 --> 01:23:58,760 Speaker 1: a you know, a non event um and for a 1577 01:23:58,800 --> 01:24:01,120 Speaker 1: few more years it was still the struggle. Most people, 1578 01:24:01,280 --> 01:24:04,639 Speaker 1: you know, weren't really believers in the idea of the Internet. 1579 01:24:04,680 --> 01:24:09,439 Speaker 1: But it was about where interest started accelerating and people 1580 01:24:09,479 --> 01:24:12,360 Speaker 1: started hearing about this thing called the Worldwide Web. People 1581 01:24:12,360 --> 01:24:16,080 Speaker 1: started hearing about some of the services available on this 1582 01:24:16,720 --> 01:24:20,519 Speaker 1: Internet thingy and and started wanting to get online. Thankfully 1583 01:24:20,520 --> 01:24:22,320 Speaker 1: at that point in time, because we've been at it 1584 01:24:22,360 --> 01:24:24,640 Speaker 1: for so long, you know, I always kind of the 1585 01:24:24,720 --> 01:24:27,160 Speaker 1: right place at the right time, and that really drove 1586 01:24:27,240 --> 01:24:31,320 Speaker 1: our our growth in the late nineties UH and and 1587 01:24:31,439 --> 01:24:34,519 Speaker 1: uh our peak about half of all the Internet traffic 1588 01:24:34,600 --> 01:24:36,559 Speaker 1: United States went through a well. So it was to 1589 01:24:36,600 --> 01:24:40,280 Speaker 1: me an example of believing early in the idea, sticking 1590 01:24:40,280 --> 01:24:42,400 Speaker 1: with it even though it took a decade and there 1591 01:24:42,400 --> 01:24:45,880 Speaker 1: were a bunch of near death experiences there. Even my 1592 01:24:45,920 --> 01:24:50,160 Speaker 1: parents one point called and said, like, Steve, it's like 1593 01:24:50,200 --> 01:24:53,160 Speaker 1: it's not working. It's you know, maybe it's time to like, 1594 01:24:53,560 --> 01:24:55,439 Speaker 1: you know, give it up and get a real job. 1595 01:24:55,520 --> 01:24:57,559 Speaker 1: And no, I think, I think, I think it will work, 1596 01:24:57,600 --> 01:24:59,920 Speaker 1: and give me think think I'm gonna stick with it, 1597 01:25:00,360 --> 01:25:03,760 Speaker 1: and eventually eventually we we we broke through. So it's 1598 01:25:03,800 --> 01:25:08,000 Speaker 1: a to me, it's sort of revolution sometimes happened in 1599 01:25:08,080 --> 01:25:10,920 Speaker 1: evolutionary ways and you have to you know, kind of 1600 01:25:10,920 --> 01:25:13,080 Speaker 1: take the long view and and kind of be able 1601 01:25:13,120 --> 01:25:15,080 Speaker 1: to you know, kind of live to fight another day. 1602 01:25:15,160 --> 01:25:17,599 Speaker 1: But to answer your question, it was sort of inn 1603 01:25:18,760 --> 01:25:20,960 Speaker 1: were things really accelerated. I also remember I think it 1604 01:25:21,000 --> 01:25:25,679 Speaker 1: was probably seven we moved to you know, from charging 1605 01:25:25,760 --> 01:25:29,960 Speaker 1: per hour to unlimited use. Not surprisingly, you should skyrocketed 1606 01:25:30,600 --> 01:25:33,759 Speaker 1: and our systems went down. There was so much demand 1607 01:25:33,840 --> 01:25:37,200 Speaker 1: that basically systems crashed. I it's for twenty three hours, 1608 01:25:37,200 --> 01:25:41,679 Speaker 1: AO was was inaccessible, which obviously was a problem because 1609 01:25:42,160 --> 01:25:44,439 Speaker 1: we had tried to get people to rely on us 1610 01:25:44,439 --> 01:25:48,720 Speaker 1: and we were not not providing the service they understandably expected. 1611 01:25:48,760 --> 01:25:51,200 Speaker 1: So in that sense, it was kind of mortifying, but 1612 01:25:51,360 --> 01:25:54,600 Speaker 1: also was it was It was in one way gratifying 1613 01:25:54,680 --> 01:25:57,800 Speaker 1: because it had gone from this thing that nobody cared 1614 01:25:57,840 --> 01:26:00,559 Speaker 1: about too suddenly it was this national story. It was 1615 01:26:00,800 --> 01:26:03,559 Speaker 1: lead story on the TV network, the lead headline most 1616 01:26:03,560 --> 01:26:07,080 Speaker 1: of the newspapers A well down and even a few 1617 01:26:07,120 --> 01:26:10,120 Speaker 1: years before, nobody even cared about it all. I who 1618 01:26:10,160 --> 01:26:12,400 Speaker 1: cares whether ails up or down? That's not that's not 1619 01:26:12,439 --> 01:26:14,840 Speaker 1: a story. So that to me was at one point 1620 01:26:14,880 --> 01:26:17,839 Speaker 1: where it felt like the Internet had arrived, Ail had arrived, 1621 01:26:17,960 --> 01:26:29,760 Speaker 1: had gone from being ignored to being essential. Okay, meanwhile, 1622 01:26:29,920 --> 01:26:34,680 Speaker 1: you get married and start a family, and frequently being 1623 01:26:34,720 --> 01:26:37,439 Speaker 1: an entrepreneur a musician, which is almost like being an 1624 01:26:37,560 --> 01:26:43,479 Speaker 1: entrepreneur requires all your time. Income is low. Uh did 1625 01:26:43,520 --> 01:26:47,000 Speaker 1: you hesitate saying, well, it's like telling your parents calling 1626 01:26:47,040 --> 01:26:49,360 Speaker 1: you know the job or joys feel that maybe I'll 1627 01:26:49,439 --> 01:26:52,200 Speaker 1: land on my feet. What were your thoughts going through 1628 01:26:52,240 --> 01:26:55,640 Speaker 1: your head then? No, I think there were there are 1629 01:26:55,760 --> 01:26:58,400 Speaker 1: some tough moments. Uh. It was it was still in 1630 01:26:58,439 --> 01:27:02,240 Speaker 1: my twenties that we're when we got started at mid twenties, 1631 01:27:02,280 --> 01:27:06,960 Speaker 1: and so when we went public, uh, I was early thirties. 1632 01:27:07,000 --> 01:27:09,360 Speaker 1: So this was kind of the real difficult years. We're 1633 01:27:09,400 --> 01:27:12,040 Speaker 1: kind of late like twenties, and and I think there 1634 01:27:12,040 --> 01:27:14,040 Speaker 1: were some moments where I wondered if I should do 1635 01:27:14,120 --> 01:27:17,080 Speaker 1: something else, but I really believed in the idea, and 1636 01:27:17,120 --> 01:27:20,639 Speaker 1: thankfully he was able to kind of you know, kind 1637 01:27:20,640 --> 01:27:23,679 Speaker 1: of get get by and kind of, as I said before, 1638 01:27:23,760 --> 01:27:25,760 Speaker 1: kind of lived to live to fight another day. Again. 1639 01:27:25,800 --> 01:27:28,080 Speaker 1: That's not you know, just my story. It's pretty common 1640 01:27:28,640 --> 01:27:31,840 Speaker 1: entrepreneur stories, you said, pretty common story, and other industries, 1641 01:27:31,880 --> 01:27:35,240 Speaker 1: including music, where people are you know, struggling For a 1642 01:27:35,240 --> 01:27:37,880 Speaker 1: while Springsteen was playing a whole lot of clubs, did 1643 01:27:38,000 --> 01:27:41,040 Speaker 1: nobody cared about until finally he was able to to 1644 01:27:41,439 --> 01:27:43,960 Speaker 1: break through. And I think it's a little bit of 1645 01:27:44,000 --> 01:27:47,360 Speaker 1: a test. You learned some things about yourself thing that process. 1646 01:27:47,400 --> 01:27:50,040 Speaker 1: You also have some experiences that probably do make you 1647 01:27:50,200 --> 01:27:54,920 Speaker 1: better and stronger ultimately. But you know, there was some 1648 01:27:55,000 --> 01:27:58,599 Speaker 1: difficult periods of time, but thankfully I I stuck with it. 1649 01:27:58,640 --> 01:28:01,880 Speaker 1: And eventually, even though sometimes it felt like the light 1650 01:28:02,080 --> 01:28:04,120 Speaker 1: at the end of the tunnel was the light was 1651 01:28:04,280 --> 01:28:07,639 Speaker 1: far away and flickering, you know, I kind of stay 1652 01:28:07,720 --> 01:28:10,759 Speaker 1: with it, and eventually the tunnel got a little shorter 1653 01:28:10,760 --> 01:28:15,479 Speaker 1: and the light got a little brighter. Okay, so a 1654 01:28:15,680 --> 01:28:20,200 Speaker 1: O L is marching along. In tech, you have to 1655 01:28:20,240 --> 01:28:23,519 Speaker 1: be ahead of the game or you die. Whereas like 1656 01:28:23,560 --> 01:28:27,720 Speaker 1: other industries talking about Internet, in intellectual property industries, they 1657 01:28:27,720 --> 01:28:30,759 Speaker 1: have a catalog, They have a back list which keeps 1658 01:28:30,760 --> 01:28:35,559 Speaker 1: them alive. So alll starts to roll. To what degree 1659 01:28:35,600 --> 01:28:40,160 Speaker 1: were you focused on where we're going next? I was 1660 01:28:40,240 --> 01:28:42,720 Speaker 1: mostly focused on where we go next, and then secondarily 1661 01:28:43,000 --> 01:28:46,080 Speaker 1: focused on continuing to build a team to scale. Always 1662 01:28:46,080 --> 01:28:48,519 Speaker 1: started with a couple of dozen people. By the time 1663 01:28:48,560 --> 01:28:50,719 Speaker 1: we went public, it was less than two hundred people. 1664 01:28:51,360 --> 01:28:53,840 Speaker 1: Uh six seven years later at ten thou people. So 1665 01:28:53,880 --> 01:28:57,080 Speaker 1: it really it really scaled up pretty pretty dramatically. So 1666 01:28:57,520 --> 01:29:00,960 Speaker 1: I had to, like many entrepreneurs, you know, learned to 1667 01:29:01,720 --> 01:29:04,719 Speaker 1: to not do certain things I had been doing and 1668 01:29:05,040 --> 01:29:07,519 Speaker 1: build a team that I could empower and trust to 1669 01:29:07,640 --> 01:29:11,280 Speaker 1: do them because I needed to focus on some things 1670 01:29:11,320 --> 01:29:13,800 Speaker 1: that I could perhaps uniquely do, and some of it 1671 01:29:13,880 --> 01:29:16,360 Speaker 1: was trying to understand what was next and positioning a 1672 01:29:16,400 --> 01:29:19,040 Speaker 1: company for it. So was you know, building the team. 1673 01:29:19,120 --> 01:29:22,240 Speaker 1: Some of it also was being kind of a spokesman 1674 01:29:22,439 --> 01:29:24,439 Speaker 1: evangelist for the medium. I had to do a lot 1675 01:29:24,479 --> 01:29:27,519 Speaker 1: of things in the particularly the late nineties to educate 1676 01:29:27,560 --> 01:29:30,640 Speaker 1: people around about the Internet, the press, you know, Congress, 1677 01:29:30,720 --> 01:29:35,639 Speaker 1: other other other other folks, to other people in other countries. 1678 01:29:35,680 --> 01:29:39,559 Speaker 1: Even that, because all was visible, I became kind of 1679 01:29:39,600 --> 01:29:42,960 Speaker 1: a a spokesperson, not just very well but in many 1680 01:29:42,960 --> 01:29:45,360 Speaker 1: ways for the for the industry. So I had to 1681 01:29:45,400 --> 01:29:48,240 Speaker 1: focus on those things. I had to spend less time 1682 01:29:48,280 --> 01:29:49,880 Speaker 1: on some of the things I had done, including some 1683 01:29:49,960 --> 01:29:52,519 Speaker 1: of the marketing things, or some of the product things, 1684 01:29:52,600 --> 01:29:55,200 Speaker 1: or some of the technology things that I spent more 1685 01:29:55,240 --> 01:29:58,880 Speaker 1: time on in the early early years. Okay, so from 1686 01:29:58,880 --> 01:30:01,880 Speaker 1: my perspective, once a again I had a free subscription 1687 01:30:01,920 --> 01:30:03,880 Speaker 1: when you charged by the hour, never mind a free 1688 01:30:03,920 --> 01:30:07,360 Speaker 1: subscription through the nineties I was living on the service 1689 01:30:07,479 --> 01:30:11,120 Speaker 1: was a big education. I remember vividly in the summer 1690 01:30:11,160 --> 01:30:15,799 Speaker 1: of nine six you could launch a browser on AOL. 1691 01:30:16,800 --> 01:30:19,960 Speaker 1: But for me, the real breakthrough moment was in the 1692 01:30:20,040 --> 01:30:22,320 Speaker 1: summer of two thousand. I went to visit my sister 1693 01:30:22,360 --> 01:30:26,360 Speaker 1: in Minneapolis where she had a high speed connection, which 1694 01:30:26,400 --> 01:30:30,439 Speaker 1: of course led you to Napster. Now, in this particular case, 1695 01:30:31,320 --> 01:30:33,160 Speaker 1: I maintained, I don't think we had to pay for 1696 01:30:33,160 --> 01:30:36,520 Speaker 1: a while my A O L and the high speed connection, 1697 01:30:37,000 --> 01:30:40,400 Speaker 1: I got quite a way right away. But for me, 1698 01:30:41,280 --> 01:30:44,519 Speaker 1: what killed A O L or put a dent in 1699 01:30:44,600 --> 01:30:46,479 Speaker 1: it was more just the fact there was a high 1700 01:30:46,520 --> 01:30:49,479 Speaker 1: speed connection sold by the cable company or a third party, 1701 01:30:49,760 --> 01:30:52,800 Speaker 1: and that was twenty dollars right there, and people didn't 1702 01:30:52,840 --> 01:30:56,800 Speaker 1: want to spend multiple as opposed to it being the 1703 01:30:56,880 --> 01:31:00,439 Speaker 1: Web that put a dent in AO. Well, what do 1704 01:31:00,520 --> 01:31:03,280 Speaker 1: you think from your inside view, Yeah, I think that 1705 01:31:03,280 --> 01:31:07,840 Speaker 1: that's fair. The way AOL when it first launched, it 1706 01:31:08,120 --> 01:31:11,760 Speaker 1: as other competitors at the time, was separated from the 1707 01:31:11,800 --> 01:31:15,680 Speaker 1: Internet because at the time and when we started, it's 1708 01:31:15,680 --> 01:31:17,840 Speaker 1: hard for people to believe us. But it's true it 1709 01:31:17,920 --> 01:31:20,960 Speaker 1: was actually illegal for consumers or businesses to be on 1710 01:31:21,000 --> 01:31:24,160 Speaker 1: the Internet. A few years later, Congress passed some legislation 1711 01:31:24,200 --> 01:31:26,879 Speaker 1: to commercialize the Internet, but the early years it was separate. 1712 01:31:27,120 --> 01:31:30,760 Speaker 1: When the Internet got commercialized, that actually accelerated A A 1713 01:31:30,800 --> 01:31:33,400 Speaker 1: Well's growth because people wanted to be on the internet. 1714 01:31:33,640 --> 01:31:37,720 Speaker 1: We integrated a very fast web browsers, so actually you 1715 01:31:37,760 --> 01:31:42,320 Speaker 1: could get the websites through a well faster particularly with slow, 1716 01:31:42,520 --> 01:31:45,000 Speaker 1: slow modems, and you could with most of the other 1717 01:31:45,080 --> 01:31:48,160 Speaker 1: Internet service providers. And in addition to that, we provided 1718 01:31:48,200 --> 01:31:51,519 Speaker 1: a whole suite of services that were exclusive to well 1719 01:31:51,560 --> 01:31:55,560 Speaker 1: people connection and a lot of exclusive content and and 1720 01:31:55,640 --> 01:31:58,160 Speaker 1: other services, so sort of the Internet and a whole 1721 01:31:58,200 --> 01:32:00,840 Speaker 1: lot more for about the same price as the Internet only, 1722 01:32:01,240 --> 01:32:04,120 Speaker 1: and that's really what drove our our hyper growth in 1723 01:32:04,160 --> 01:32:08,280 Speaker 1: the late nine nineties. You're right, the transition to broadband 1724 01:32:08,360 --> 01:32:12,880 Speaker 1: was was more challenging. We actually argued in Congress to 1725 01:32:13,120 --> 01:32:17,160 Speaker 1: pass legislation to open up the cable broadband networks so 1726 01:32:17,320 --> 01:32:20,600 Speaker 1: it would work like the dial up narrowband networks. The 1727 01:32:20,680 --> 01:32:24,280 Speaker 1: phone companies were required to allow other people to operate 1728 01:32:24,360 --> 01:32:27,560 Speaker 1: on their their networks. The cable companies were not required 1729 01:32:27,600 --> 01:32:30,479 Speaker 1: to do that. Uh, And that effort did not succeed, 1730 01:32:30,560 --> 01:32:33,960 Speaker 1: and so essentially the broadband networks remained closed as opposed 1731 01:32:33,960 --> 01:32:36,080 Speaker 1: to being opened, which was one of the reasons that 1732 01:32:36,160 --> 01:32:38,439 Speaker 1: led to our merger with Time Warner, because the part 1733 01:32:38,439 --> 01:32:40,800 Speaker 1: of the reason to do that was Time Warner at 1734 01:32:40,800 --> 01:32:43,160 Speaker 1: the time had Time Warner Cable, which was the largest 1735 01:32:43,160 --> 01:32:47,000 Speaker 1: cable system with the largest broadband footprints, So we knew 1736 01:32:47,040 --> 01:32:50,439 Speaker 1: the market was moving to broadband. We couldn't on our 1737 01:32:50,479 --> 01:32:53,599 Speaker 1: own get there, and so by merging with Time Warner 1738 01:32:53,600 --> 01:32:55,800 Speaker 1: would have a clearer path the broadband as well as 1739 01:32:55,840 --> 01:32:59,160 Speaker 1: obviously all the other businesses that were part of Time Warner, 1740 01:32:59,200 --> 01:33:02,360 Speaker 1: including some of the media business, Warner Music, Warner Brothers, 1741 01:33:02,439 --> 01:33:06,000 Speaker 1: you know, CNN, HBO, you know, Time Ink, you know, 1742 01:33:06,120 --> 01:33:08,120 Speaker 1: many many other things that were part of that. So 1743 01:33:08,520 --> 01:33:10,439 Speaker 1: it was sort of the obvious thing to do in 1744 01:33:10,520 --> 01:33:13,120 Speaker 1: terms of ensuring our path the broadband, as well as 1745 01:33:13,160 --> 01:33:16,599 Speaker 1: having a broad suite of really great brands that would 1746 01:33:16,600 --> 01:33:20,240 Speaker 1: be more valuable in a in a digital world. So 1747 01:33:20,320 --> 01:33:23,679 Speaker 1: that really was the motivator doing. Unfortunately, once we did merge, 1748 01:33:24,280 --> 01:33:27,639 Speaker 1: uh that some of the synergies that struck me as obvious, 1749 01:33:27,640 --> 01:33:32,280 Speaker 1: we're not really pursued integrating a Well and Time Warner Cable. 1750 01:33:32,360 --> 01:33:35,120 Speaker 1: So it was one bundled offering, which is what you 1751 01:33:35,240 --> 01:33:39,240 Speaker 1: mentioned before, never happened, ended up really competing with each 1752 01:33:39,280 --> 01:33:42,799 Speaker 1: other as opposed to benefiting from each other, and ultimately 1753 01:33:42,840 --> 01:33:45,840 Speaker 1: that led to you know, not capitalizing on some of 1754 01:33:45,840 --> 01:33:49,320 Speaker 1: these opportunities, which which led to the a well going 1755 01:33:49,360 --> 01:33:51,360 Speaker 1: from the leader of the pact of being kind of 1756 01:33:51,400 --> 01:33:54,240 Speaker 1: irrelevant now, which is which is sad to see and 1757 01:33:54,479 --> 01:33:56,880 Speaker 1: it's sad to say, but that that that's the reality. 1758 01:33:56,920 --> 01:33:59,280 Speaker 1: I think the takeaway from me goes back to some 1759 01:33:59,320 --> 01:34:03,120 Speaker 1: of the things we talked about before getting the you know, 1760 01:34:03,160 --> 01:34:08,400 Speaker 1: the vision right is helpful and important, but that's really 1761 01:34:08,439 --> 01:34:10,840 Speaker 1: just the starting point. If you look at the initial 1762 01:34:10,920 --> 01:34:13,080 Speaker 1: press release we wrote when we merged ale on Time 1763 01:34:13,080 --> 01:34:17,200 Speaker 1: war two years ago, it was largely accurate and predicting 1764 01:34:17,280 --> 01:34:19,320 Speaker 1: what was going to happen over the next ten or 1765 01:34:19,320 --> 01:34:23,320 Speaker 1: twenty years. But our inability to organize the company to 1766 01:34:23,439 --> 01:34:26,839 Speaker 1: capitalize on those opportunities and some of the friction between 1767 01:34:26,880 --> 01:34:31,600 Speaker 1: different divisions basically hobbled our ability to execute against that 1768 01:34:31,680 --> 01:34:34,599 Speaker 1: vision and ultimately lead to you know, the company being 1769 01:34:34,640 --> 01:34:38,599 Speaker 1: broken up. So at what point, if the merger happened 1770 01:34:38,640 --> 01:34:41,840 Speaker 1: in two thousand, at what point did you have the 1771 01:34:41,920 --> 01:34:46,000 Speaker 1: idea it was Time Warner always the target or were 1772 01:34:46,040 --> 01:34:50,400 Speaker 1: there other companies in the mix. There are other companies 1773 01:34:50,400 --> 01:34:55,519 Speaker 1: in the mix. In in nineteen you know, the when 1774 01:34:55,520 --> 01:34:59,960 Speaker 1: the internet really was you know, growing dramatically in popular 1775 01:35:00,000 --> 01:35:04,200 Speaker 1: already and a Well's growth rate was accelerating dramatically. Also, 1776 01:35:04,240 --> 01:35:09,000 Speaker 1: our stock market valuation accelerated dramatically. We went from mentioned 1777 01:35:09,000 --> 01:35:13,439 Speaker 1: we went public in seventy million by late ninete it 1778 01:35:13,520 --> 01:35:16,360 Speaker 1: was on sixty billion dollars. It was actually the best 1779 01:35:16,400 --> 01:35:19,360 Speaker 1: performing stock of the decades, something like eleven thousand percent 1780 01:35:19,439 --> 01:35:21,960 Speaker 1: increase from the time we went public. And so we 1781 01:35:22,120 --> 01:35:26,480 Speaker 1: did see the value of having more diversified mix of businesses. 1782 01:35:26,520 --> 01:35:29,960 Speaker 1: So we did want to use our our stock our currency, 1783 01:35:30,000 --> 01:35:33,080 Speaker 1: if you will, to merge with other companies. We considered 1784 01:35:33,080 --> 01:35:36,840 Speaker 1: a lot of different options, including some communications companies that 1785 01:35:37,040 --> 01:35:39,360 Speaker 1: you know, discussions with A T and T about merging 1786 01:35:39,439 --> 01:35:43,240 Speaker 1: for example. We also talked to a number of of 1787 01:35:43,800 --> 01:35:47,920 Speaker 1: internet companies, email, electronic arts, you know, others around merging. 1788 01:35:48,320 --> 01:35:50,960 Speaker 1: But but we always kept their eye on the prize, 1789 01:35:50,960 --> 01:35:53,000 Speaker 1: which we did believe was time warn't for the reasons 1790 01:35:53,080 --> 01:35:55,640 Speaker 1: I said before. It was unique in being able to 1791 01:35:56,120 --> 01:35:58,519 Speaker 1: you know, provide what at the time at least I 1792 01:35:58,560 --> 01:36:01,920 Speaker 1: thought was uh path the broadband that we couldn't get 1793 01:36:01,960 --> 01:36:04,320 Speaker 1: on our own and couldn't get with any other other company, 1794 01:36:04,720 --> 01:36:07,719 Speaker 1: which is why I pursued that in particular, and indeed 1795 01:36:07,720 --> 01:36:10,920 Speaker 1: the first conversation I had with Jerry Levine, who was, 1796 01:36:11,000 --> 01:36:13,000 Speaker 1: as you know, the CEO of Time Warner at the time, 1797 01:36:13,400 --> 01:36:17,000 Speaker 1: proposing the idea of merging our companies. Within the first 1798 01:36:17,040 --> 01:36:19,639 Speaker 1: minute of explaining why I thought we should merge our companies, 1799 01:36:19,720 --> 01:36:22,200 Speaker 1: I said, and if we can do this, I will 1800 01:36:22,240 --> 01:36:25,240 Speaker 1: step aside as CEO and let you run the combined company. 1801 01:36:25,800 --> 01:36:27,559 Speaker 1: Because I knew it would be hard to get a 1802 01:36:27,640 --> 01:36:30,960 Speaker 1: deal with with Time Warner had done. Our value was 1803 01:36:31,080 --> 01:36:33,479 Speaker 1: quite a bit higher than their value, and they're all 1804 01:36:33,520 --> 01:36:36,160 Speaker 1: kinds of other issues that we're going to be complicating issues. 1805 01:36:36,240 --> 01:36:38,719 Speaker 1: But since was the only path to get it done 1806 01:36:39,320 --> 01:36:43,960 Speaker 1: was to basically propose that the Time Warner side essentially 1807 01:36:44,000 --> 01:36:46,599 Speaker 1: run the combined company. So that's why I did. And 1808 01:36:46,640 --> 01:36:48,599 Speaker 1: when we when we did close the merger, I did 1809 01:36:48,600 --> 01:36:51,160 Speaker 1: step aside as a CEO, even a well didn't no 1810 01:36:51,240 --> 01:36:54,080 Speaker 1: longer reported to me. I was chair of the board 1811 01:36:54,080 --> 01:36:57,000 Speaker 1: for a couple of years, and then uh, you know, 1812 01:36:57,080 --> 01:36:59,320 Speaker 1: on the board for another year or two, and finally 1813 01:36:59,360 --> 01:37:01,880 Speaker 1: decided it was time to move on. We just had 1814 01:37:01,880 --> 01:37:05,120 Speaker 1: a difference of opinion of what to do, and I 1815 01:37:05,120 --> 01:37:07,640 Speaker 1: think they were getting tired of me saying let's go 1816 01:37:07,720 --> 01:37:09,640 Speaker 1: left when they wanted to go right, and I was 1817 01:37:09,760 --> 01:37:12,760 Speaker 1: tired as well, so it was time to to kind 1818 01:37:12,760 --> 01:37:15,680 Speaker 1: of part ways. And and even though it's obviously a 1819 01:37:15,680 --> 01:37:18,719 Speaker 1: big disappointment, and that ultimately led me on this path 1820 01:37:18,800 --> 01:37:21,240 Speaker 1: that had been on for most of the past two decades, 1821 01:37:21,720 --> 01:37:25,200 Speaker 1: instead of starting in their company, starting revolution a company 1822 01:37:25,200 --> 01:37:29,080 Speaker 1: to invest in many entrepreneurs with a particular bias, as 1823 01:37:29,120 --> 01:37:32,360 Speaker 1: we've discussed around investing in entrepreneurs outside of the usual 1824 01:37:32,439 --> 01:37:35,920 Speaker 1: hubs like like Silicon Valley. So the legend is that 1825 01:37:36,160 --> 01:37:40,560 Speaker 1: ultimately the time Warner side of the company became resistant 1826 01:37:40,600 --> 01:37:43,280 Speaker 1: to the A O L people in the A Well 1827 01:37:43,400 --> 01:37:47,479 Speaker 1: ideas set an accurate description, Yeah, I think that's accurate. 1828 01:37:47,520 --> 01:37:49,479 Speaker 1: I think in retrospect we could have handled it better. 1829 01:37:49,640 --> 01:37:52,600 Speaker 1: We probably were a little toned depth diplomatic as we 1830 01:37:52,640 --> 01:37:54,880 Speaker 1: could have been. There. There's definitely a sense that these, 1831 01:37:55,400 --> 01:37:57,120 Speaker 1: you know, new kids on the block that haven't been 1832 01:37:57,120 --> 01:38:00,360 Speaker 1: around long are coming and telling us you know what 1833 01:38:00,439 --> 01:38:02,720 Speaker 1: to do. And I'm sure there was more of that 1834 01:38:02,760 --> 01:38:04,960 Speaker 1: than I was even aware of, which was which was 1835 01:38:05,000 --> 01:38:08,760 Speaker 1: a mistake, But there also was a reluctance on the 1836 01:38:08,800 --> 01:38:11,559 Speaker 1: part of a lot of parts of the was then 1837 01:38:11,600 --> 01:38:15,360 Speaker 1: time Warner to really fully embrace the Internet, fully embraced 1838 01:38:15,400 --> 01:38:19,439 Speaker 1: the idea of digital convergence, fully embraced the reality. That 1839 01:38:19,520 --> 01:38:22,599 Speaker 1: also meant it would challenge some of the existing business models. 1840 01:38:22,680 --> 01:38:25,960 Speaker 1: You have to involve some of the interesting business models, 1841 01:38:26,000 --> 01:38:28,920 Speaker 1: and I think there was just a reluctance to do that, 1842 01:38:29,120 --> 01:38:31,960 Speaker 1: and in a sense that might take longer for some 1843 01:38:32,040 --> 01:38:35,639 Speaker 1: of those innovations to to happen. I again sort of 1844 01:38:35,840 --> 01:38:38,720 Speaker 1: remember a meeting probably at least twenty years ago with 1845 01:38:38,760 --> 01:38:41,400 Speaker 1: some of the folks UM on the Warner Music side 1846 01:38:41,560 --> 01:38:44,280 Speaker 1: and talking about was likely I thought it conda happen 1847 01:38:44,360 --> 01:38:49,080 Speaker 1: around streaming, and what likely also going to happen around um, 1848 01:38:49,120 --> 01:38:52,160 Speaker 1: you know, kind of how music companies might be structured, 1849 01:38:52,200 --> 01:38:54,280 Speaker 1: and over time maybe it's a little bit more like 1850 01:38:54,479 --> 01:38:57,120 Speaker 1: you know, venture capital, where they're investing in a new 1851 01:38:57,240 --> 01:39:01,679 Speaker 1: artist and and share in the upside across multiple, uh, 1852 01:39:01,760 --> 01:39:04,599 Speaker 1: you know, parts of the artist's career what then became 1853 01:39:04,600 --> 01:39:07,080 Speaker 1: known as three sixty deals. That seemed like it was 1854 01:39:07,120 --> 01:39:09,120 Speaker 1: a pretty obvious thing that was going to happen, but 1855 01:39:09,160 --> 01:39:11,160 Speaker 1: there was a lot of resistance to that because the time, 1856 01:39:11,200 --> 01:39:14,160 Speaker 1: as you know, the way that business was organized, as 1857 01:39:14,560 --> 01:39:17,240 Speaker 1: you know, the music companies just put out the music, 1858 01:39:17,320 --> 01:39:19,439 Speaker 1: and you know, somebody else did the concerts, and somebody 1859 01:39:19,439 --> 01:39:21,360 Speaker 1: else had the publishing, and somebody else did this, and 1860 01:39:21,400 --> 01:39:24,400 Speaker 1: somebody else did that, and having a more integrated view 1861 01:39:24,400 --> 01:39:27,040 Speaker 1: of it was just not something most people either believed 1862 01:39:27,040 --> 01:39:30,240 Speaker 1: in or just believed you practically they could get everybody 1863 01:39:30,320 --> 01:39:33,040 Speaker 1: organized and headed in that, you know, that direction. So 1864 01:39:33,400 --> 01:39:35,080 Speaker 1: again it goes back to I said earlier, it's sort 1865 01:39:35,080 --> 01:39:39,160 Speaker 1: of a lesson around you know, the idea is important, 1866 01:39:39,240 --> 01:39:43,240 Speaker 1: but ultimately it's putting that idea into action. Uh. And 1867 01:39:43,280 --> 01:39:45,400 Speaker 1: the fact that we had some of the right ideas 1868 01:39:45,439 --> 01:39:47,600 Speaker 1: around what was going to happen with broadband, I was 1869 01:39:47,600 --> 01:39:49,479 Speaker 1: going to happen with streaming, or what was going to 1870 01:39:49,560 --> 01:39:53,760 Speaker 1: happen with many many different things is sort of irrelevant 1871 01:39:53,840 --> 01:39:57,080 Speaker 1: because we weren't able to be the company that actually 1872 01:39:57,760 --> 01:40:01,680 Speaker 1: made that happen. And so that apply that lesson to 1873 01:40:01,800 --> 01:40:05,439 Speaker 1: the work we're doing now at Revolution, including Rise of 1874 01:40:05,439 --> 01:40:07,000 Speaker 1: the Rest. And part of the reason they even wrote 1875 01:40:07,000 --> 01:40:08,760 Speaker 1: the book on the Rise of the Rest is I 1876 01:40:08,800 --> 01:40:11,959 Speaker 1: really wanted to tell the stories of these these entrepreneurs, 1877 01:40:11,960 --> 01:40:16,240 Speaker 1: these companies that were doing amazing things that really inspired me. 1878 01:40:16,320 --> 01:40:21,040 Speaker 1: And and also surprised me in many ways, and I 1879 01:40:21,080 --> 01:40:24,799 Speaker 1: wanted to make sure that people understood what was happening 1880 01:40:24,800 --> 01:40:27,360 Speaker 1: with these with these companies, and particularly understood what was 1881 01:40:27,400 --> 01:40:30,479 Speaker 1: happening in these cities that we're kind of being renewed 1882 01:40:30,520 --> 01:40:33,760 Speaker 1: and revitalized because of the work of those entrepreneurs. So 1883 01:40:33,760 --> 01:40:36,080 Speaker 1: it goes back to this issue of of trying to 1884 01:40:36,479 --> 01:40:39,599 Speaker 1: make sure, you know, we don't just say we think 1885 01:40:39,600 --> 01:40:42,000 Speaker 1: the rest surprize we hit the road, whether it be 1886 01:40:42,080 --> 01:40:44,479 Speaker 1: bus tours or launching a fund or writing a book, 1887 01:40:44,479 --> 01:40:47,640 Speaker 1: to actually do everything we can to make sure the 1888 01:40:47,680 --> 01:40:49,920 Speaker 1: rest rise, to make sure we kind of level the 1889 01:40:49,920 --> 01:40:56,200 Speaker 1: playing field for entrepreneurs in America. So in business books 1890 01:40:56,960 --> 01:41:00,240 Speaker 1: and in media, the A O L Time and our 1891 01:41:00,320 --> 01:41:05,520 Speaker 1: merger is portrayed is the worst in history of business. 1892 01:41:06,240 --> 01:41:08,679 Speaker 1: To what degreed is that effect? And usually people writing 1893 01:41:08,720 --> 01:41:12,640 Speaker 1: that have no vision, no knowledge of the inside. Is 1894 01:41:12,640 --> 01:41:15,960 Speaker 1: that something that has emotionally hurt you? Is that something 1895 01:41:16,000 --> 01:41:18,040 Speaker 1: on your back or is that something those people just 1896 01:41:18,080 --> 01:41:21,520 Speaker 1: don't understand what's going on. And I've moved on well 1897 01:41:21,600 --> 01:41:24,280 Speaker 1: about that because you don't love the fact that it's 1898 01:41:24,400 --> 01:41:26,160 Speaker 1: it's you. It is the worst merger in history. I 1899 01:41:26,240 --> 01:41:29,599 Speaker 1: understand why it is. It was the largest merger in history, 1900 01:41:29,600 --> 01:41:32,120 Speaker 1: and it was the execution of it was flawed in 1901 01:41:32,160 --> 01:41:33,960 Speaker 1: the way as I mentioned, So I think it's fair 1902 01:41:34,000 --> 01:41:37,760 Speaker 1: to characterize it as that I of course have a 1903 01:41:37,840 --> 01:41:41,120 Speaker 1: slightly different view, maybe more than slightly different view of 1904 01:41:41,160 --> 01:41:44,439 Speaker 1: exactly what happened and why it happened. UH, and also 1905 01:41:44,600 --> 01:41:47,800 Speaker 1: have the view of the CEO a O Well, which 1906 01:41:47,880 --> 01:41:49,800 Speaker 1: might be different than the view of the CEO of 1907 01:41:49,880 --> 01:41:53,320 Speaker 1: Time Warner, because for for us and our shareholders in retrospect, 1908 01:41:53,320 --> 01:41:56,000 Speaker 1: turned out to be a good thing to do. But 1909 01:41:56,360 --> 01:41:59,600 Speaker 1: but certainly understand some of the the the dynamic that 1910 01:41:59,720 --> 01:42:01,639 Speaker 1: just in terms of the economics that I just did 1911 01:42:01,720 --> 01:42:04,280 Speaker 1: quickly you know, cover it. When when we did the 1912 01:42:04,600 --> 01:42:07,960 Speaker 1: you know, the merger, as I recall, the numbers were 1913 01:42:08,000 --> 01:42:12,080 Speaker 1: something like the combined company UH would do about forty 1914 01:42:12,160 --> 01:42:16,320 Speaker 1: billion of revenue and ten billion of profits something in 1915 01:42:16,320 --> 01:42:21,960 Speaker 1: those that magnitude. UH and UH A Well contributed about 1916 01:42:21,960 --> 01:42:24,639 Speaker 1: a billion of that ten billion of profit. But able 1917 01:42:24,720 --> 01:42:27,920 Speaker 1: shareholders ended up with fifty of the combined company. So 1918 01:42:28,000 --> 01:42:30,120 Speaker 1: for the able shareholders, it was a way not just 1919 01:42:30,200 --> 01:42:32,559 Speaker 1: to have this what we thought would be this great 1920 01:42:32,600 --> 01:42:36,240 Speaker 1: path to broadband, but also with more diversified mixt of businesses, 1921 01:42:36,280 --> 01:42:39,320 Speaker 1: and we concluded the better for the able shareholders instead 1922 01:42:39,320 --> 01:42:44,360 Speaker 1: of owning a well of this much larger, much much 1923 01:42:44,400 --> 01:42:47,840 Speaker 1: more profitable, much more diversified company. I get it that 1924 01:42:47,920 --> 01:42:51,240 Speaker 1: the people on the Time Warner side, you know, in retrospect, 1925 01:42:51,280 --> 01:42:53,479 Speaker 1: did not view it the same way. I understand why 1926 01:42:53,800 --> 01:42:57,439 Speaker 1: people were frustrated and when the stock market crashed after 1927 01:42:57,479 --> 01:42:59,519 Speaker 1: the merger, not just for our company, but from many 1928 01:42:59,520 --> 01:43:02,400 Speaker 1: other company's. Obviously a lot of people got hurt by that. 1929 01:43:02,479 --> 01:43:05,240 Speaker 1: I also understand that. But but do bring the lens 1930 01:43:05,320 --> 01:43:08,360 Speaker 1: of of you know what I was charged with doing 1931 01:43:08,400 --> 01:43:13,440 Speaker 1: a CEO? H Well, okay, Time Warner was ultimately destroyed 1932 01:43:13,479 --> 01:43:17,519 Speaker 1: as a company, broken up, pieces sold off. Presently, David 1933 01:43:17,680 --> 01:43:22,920 Speaker 1: Zaslav runs has all the content with Discovery with an 1934 01:43:22,920 --> 01:43:26,320 Speaker 1: amazing amount of debt, and keeps cutting costs and programs. 1935 01:43:27,080 --> 01:43:31,720 Speaker 1: Rupert Murdoch sold the Fox other than the channel and 1936 01:43:31,800 --> 01:43:35,600 Speaker 1: the uh TV stations, I believe, sold all the library 1937 01:43:35,640 --> 01:43:40,639 Speaker 1: and the production of Fox to Disney. What should these 1938 01:43:40,680 --> 01:43:44,080 Speaker 1: people be doing and what do you view the future 1939 01:43:44,160 --> 01:43:48,760 Speaker 1: of this big time entertainment going forward? I don't know. 1940 01:43:48,800 --> 01:43:51,760 Speaker 1: I think others have a more informed view I've been 1941 01:43:51,840 --> 01:43:54,479 Speaker 1: largely out of it for for two decades and focused 1942 01:43:54,479 --> 01:43:58,920 Speaker 1: on this, this next generation of entrepreneurs. I think some 1943 01:43:59,000 --> 01:44:02,120 Speaker 1: of the things that Disney is done recently are consistent 1944 01:44:02,160 --> 01:44:04,599 Speaker 1: with the kind of things I thought all time Warner 1945 01:44:04,600 --> 01:44:06,960 Speaker 1: could do in terms of really driving some of the 1946 01:44:07,080 --> 01:44:09,559 Speaker 1: streaming doesn't think we have done with Disney Plus in 1947 01:44:09,600 --> 01:44:14,160 Speaker 1: particular is really quite impressive and uh and and because 1948 01:44:14,200 --> 01:44:17,160 Speaker 1: they really got the whole company behind that initiative. And 1949 01:44:17,160 --> 01:44:20,120 Speaker 1: and so I think when companies really get organized and 1950 01:44:20,280 --> 01:44:24,400 Speaker 1: have strategic priorities and need strategic imperatives, and Disney basically said, 1951 01:44:24,439 --> 01:44:27,439 Speaker 1: we now recognize the future is is streaming. We need 1952 01:44:27,479 --> 01:44:30,000 Speaker 1: to control our destiny. We need to have more direct 1953 01:44:30,000 --> 01:44:32,439 Speaker 1: control of our customer and not just rely on Netflix 1954 01:44:32,520 --> 01:44:35,680 Speaker 1: or others is sort of intermediaries. They put kind of 1955 01:44:35,720 --> 01:44:38,639 Speaker 1: everything behind that, and that ultimately led to the success. 1956 01:44:38,680 --> 01:44:41,280 Speaker 1: I think that's hard for big companies to do, but 1957 01:44:41,400 --> 01:44:43,000 Speaker 1: that's what they need to do. One of the reasons 1958 01:44:43,040 --> 01:44:47,200 Speaker 1: I'm so excited about backing entrepreneurs across a variety of 1959 01:44:47,200 --> 01:44:50,080 Speaker 1: sectors is having lived that. I kind of know how 1960 01:44:50,120 --> 01:44:53,840 Speaker 1: the big companies, the big companies in the industries that 1961 01:44:53,920 --> 01:44:56,400 Speaker 1: are up for up for grabs. Now outside of the 1962 01:44:57,040 --> 01:45:00,559 Speaker 1: entertainment business, music business, that publishing businesses, that the digital 1963 01:45:00,600 --> 01:45:03,760 Speaker 1: businesses that were associated with Ale and Time Warner, but 1964 01:45:03,880 --> 01:45:05,680 Speaker 1: some of the things we've talked about before, like a 1965 01:45:05,680 --> 01:45:10,080 Speaker 1: healthcare industry or or other other industries, I understand kind 1966 01:45:10,120 --> 01:45:12,200 Speaker 1: of the plays that the big companies are going to run. 1967 01:45:12,280 --> 01:45:16,200 Speaker 1: And those plays are even clear when the economy is tougher, 1968 01:45:16,280 --> 01:45:21,519 Speaker 1: the markets are tougher, inflation is rising, what's gonna likely happen. 1969 01:45:21,560 --> 01:45:24,320 Speaker 1: Many of those companies will pull back on their long 1970 01:45:24,479 --> 01:45:27,880 Speaker 1: term innovation initiatives because they cost a lot of money 1971 01:45:27,880 --> 01:45:30,880 Speaker 1: and they have an uncertain future, which actually creas even 1972 01:45:31,000 --> 01:45:33,519 Speaker 1: more of an opening for the entrepreneurs. They're trying to 1973 01:45:33,600 --> 01:45:37,600 Speaker 1: challenge those incumbents and and bring on new ideas. And so, 1974 01:45:37,720 --> 01:45:41,120 Speaker 1: having lived through that watching little companies that were just 1975 01:45:41,360 --> 01:45:44,559 Speaker 1: around the fringes, when when we did the deal with 1976 01:45:44,680 --> 01:45:47,200 Speaker 1: the Able and Time Warner, I stepped aside companies like 1977 01:45:47,720 --> 01:45:50,040 Speaker 1: Google and Amazon. We actually had a deal with Google 1978 01:45:50,080 --> 01:45:52,320 Speaker 1: early on where we were able at five percent of 1979 01:45:52,320 --> 01:45:54,599 Speaker 1: the equity and Google because they wanted to help us 1980 01:45:54,800 --> 01:45:58,080 Speaker 1: use their search engine for our audience. You know, those 1981 01:45:58,120 --> 01:46:00,720 Speaker 1: companies have risen over the last in a year as well, 1982 01:46:01,000 --> 01:46:03,720 Speaker 1: uh well has has been in decline, and now are 1983 01:46:03,760 --> 01:46:07,200 Speaker 1: these new powerhouses. That's going to happen in industries all 1984 01:46:07,240 --> 01:46:10,639 Speaker 1: across the economy, and it's going to happen in cities 1985 01:46:10,680 --> 01:46:13,559 Speaker 1: all across you know, the country. And so that's really 1986 01:46:13,560 --> 01:46:15,920 Speaker 1: why the sort of some of the work I'm doing 1987 01:46:15,960 --> 01:46:19,280 Speaker 1: now around rise the rest and backing these entrepreneurs and 1988 01:46:19,320 --> 01:46:22,840 Speaker 1: supporting these cities and partly informed by that that experience 1989 01:46:22,880 --> 01:46:25,800 Speaker 1: and a belief that most of the innovation will come 1990 01:46:25,880 --> 01:46:29,320 Speaker 1: from uh, these these entrepreneurs with with with new ideas, 1991 01:46:29,360 --> 01:46:32,479 Speaker 1: new business models, new perspectives that can move more quickly 1992 01:46:32,960 --> 01:46:37,160 Speaker 1: and and uh try things in a more kind of 1993 01:46:37,439 --> 01:46:41,599 Speaker 1: agile kind of way than big companies that big companies generally, 1994 01:46:42,080 --> 01:46:46,320 Speaker 1: you know, play defense when young entrepreneur companies are are 1995 01:46:46,320 --> 01:46:49,720 Speaker 1: playing offense. You know, the big companies generally are are 1996 01:46:49,880 --> 01:46:53,200 Speaker 1: are just more short term oriented. You know, younger companies 1997 01:46:53,400 --> 01:46:55,400 Speaker 1: are kind of take the long term view. So I 1998 01:46:55,400 --> 01:46:59,880 Speaker 1: think it's very exciting time for innovation entrepreneurship in the country, 1999 01:47:00,040 --> 01:47:02,879 Speaker 1: and it's going to impact every aspect of our lives. 2000 01:47:03,080 --> 01:47:04,880 Speaker 1: You know, how we learn, how we eat, how do 2001 01:47:04,960 --> 01:47:07,040 Speaker 1: we stay healthy, how do we move around, how do 2002 01:47:07,120 --> 01:47:10,439 Speaker 1: we invest, etcetera. Uh, And you know, a lot of 2003 01:47:10,439 --> 01:47:12,920 Speaker 1: that innovation is going to come from this next generation 2004 01:47:13,520 --> 01:47:15,559 Speaker 1: of entrepreneurs and a lot of that innovation is going 2005 01:47:15,640 --> 01:47:18,719 Speaker 1: to happen and these dozens of rides the rest cities 2006 01:47:18,840 --> 01:47:21,080 Speaker 1: I write about in the book, and you know, Silicon 2007 01:47:21,160 --> 01:47:23,840 Speaker 1: Valley will still be strong, will still be the most 2008 01:47:23,880 --> 01:47:27,160 Speaker 1: innovative startup hub in the country, indeed probably in the world. 2009 01:47:27,920 --> 01:47:30,080 Speaker 1: But we hit peaks Anilicon Valley a few years ago, 2010 01:47:30,320 --> 01:47:33,240 Speaker 1: and the rise of the rest is accelerating. The pandemic 2011 01:47:33,280 --> 01:47:36,080 Speaker 1: has been a tipping point, and so I think people 2012 01:47:36,080 --> 01:47:39,720 Speaker 1: are should pay more attention to the people and places 2013 01:47:39,760 --> 01:47:44,160 Speaker 1: that have generally been left left out of the innovation discussion. 2014 01:47:44,560 --> 01:47:46,519 Speaker 1: I think that's where the action as, that's where the 2015 01:47:46,520 --> 01:47:50,600 Speaker 1: puck is going. Okay, so you spoke in both the 2016 01:47:50,600 --> 01:47:54,280 Speaker 1: book and earlier about three waves. Could briefly, could you 2017 01:47:54,320 --> 01:47:57,479 Speaker 1: delineate the first and second wave and expand upon the 2018 01:47:57,560 --> 01:48:01,400 Speaker 1: third wave where we are now? Well, the first wave 2019 01:48:01,439 --> 01:48:02,880 Speaker 1: of the Internet was goes back to some of the the 2020 01:48:02,920 --> 01:48:05,200 Speaker 1: things we talked about before with companies like A Well, 2021 01:48:05,240 --> 01:48:07,439 Speaker 1: but obviously there were many others. It was taking it 2022 01:48:07,520 --> 01:48:10,719 Speaker 1: what was just an idea and turning into a reality, 2023 01:48:10,800 --> 01:48:13,960 Speaker 1: building the automaps, building the servers, building the content, and 2024 01:48:13,960 --> 01:48:16,920 Speaker 1: other reasons that people should get online. Uh, And so 2025 01:48:17,000 --> 01:48:19,960 Speaker 1: that really was the eighties and nineties, and and you 2026 01:48:20,000 --> 01:48:23,080 Speaker 1: know that was really you know when the Internet when 2027 01:48:23,280 --> 01:48:26,760 Speaker 1: exactly what you said before sort of arrived. And you know, 2028 01:48:26,760 --> 01:48:29,720 Speaker 1: it took ten, fifteen, twenty years for you before it 2029 01:48:29,760 --> 01:48:33,400 Speaker 1: really kind of arrived, but eventually it did. That then 2030 01:48:33,479 --> 01:48:35,880 Speaker 1: set the stage for the second wave of the Internet. 2031 01:48:35,960 --> 01:48:38,360 Speaker 1: And because at that point the Internet was built and 2032 01:48:38,400 --> 01:48:41,280 Speaker 1: everybody was connected, you didn't have to focus so much 2033 01:48:41,320 --> 01:48:44,559 Speaker 1: on the building phase or the infrastructure phase. You could 2034 01:48:44,560 --> 01:48:47,280 Speaker 1: focus essentially focus on building on top of the Internet. 2035 01:48:47,720 --> 01:48:50,519 Speaker 1: And it's particularly building software and apps on top of 2036 01:48:50,560 --> 01:48:53,160 Speaker 1: the Internet. And a lot of the big innovations in 2037 01:48:53,200 --> 01:48:56,320 Speaker 1: the last couple of decades have basically been that you know, apps, 2038 01:48:56,479 --> 01:48:59,400 Speaker 1: whether it be you know, Facebook or Twitter or Google 2039 01:48:59,439 --> 01:49:02,040 Speaker 1: or other things. It's basically software writing on top of 2040 01:49:02,040 --> 01:49:04,960 Speaker 1: the Internet. And that's been super important obviously created some 2041 01:49:05,120 --> 01:49:08,880 Speaker 1: super valuable companies. The third wave of the Internet, which 2042 01:49:08,920 --> 01:49:11,280 Speaker 1: is the phase we're now in, is and we talked 2043 01:49:11,280 --> 01:49:12,720 Speaker 1: about some of this before is sort of when the 2044 01:49:12,720 --> 01:49:15,479 Speaker 1: Internet meets the real world, and that's when it really is, 2045 01:49:15,880 --> 01:49:18,800 Speaker 1: you know, disrupting some of the big industries like healthcare 2046 01:49:18,840 --> 01:49:21,479 Speaker 1: and the important aspects of our lives. And that's going 2047 01:49:21,560 --> 01:49:25,200 Speaker 1: to require, I believe, a different entrepreneurial playbook. It's not 2048 01:49:25,280 --> 01:49:28,000 Speaker 1: just about the software, not just about the apps, not 2049 01:49:28,120 --> 01:49:30,400 Speaker 1: just about trying to get the idea spread you know, 2050 01:49:30,520 --> 01:49:32,760 Speaker 1: you know, kind of you know, viral e and then 2051 01:49:32,760 --> 01:49:35,479 Speaker 1: figuring out ways to monetize it. It's going to require 2052 01:49:35,600 --> 01:49:40,400 Speaker 1: more systems level change to really change sectors like like healthcare, 2053 01:49:40,400 --> 01:49:45,040 Speaker 1: So partnerships will become more important, policy will become more important. 2054 01:49:45,080 --> 01:49:48,120 Speaker 1: These tend to be regulated sectors and entrepreneurs don't like 2055 01:49:48,160 --> 01:49:50,320 Speaker 1: dealing with regular but the reality they have to if 2056 01:49:50,320 --> 01:49:53,400 Speaker 1: they're going to innovate in this in this third wave. Uh. 2057 01:49:53,439 --> 01:49:55,280 Speaker 1: And it's also going to play to the rise of 2058 01:49:55,360 --> 01:49:58,519 Speaker 1: rest in place. It's gonna advantage the cities that have 2059 01:49:58,680 --> 01:50:01,599 Speaker 1: some of the domain expertise, send credibility, and in some 2060 01:50:01,680 --> 01:50:03,599 Speaker 1: of these sectors that are up for grabs. So I 2061 01:50:03,600 --> 01:50:06,720 Speaker 1: think even though the first wave was certainly exciting and 2062 01:50:07,000 --> 01:50:10,040 Speaker 1: taking the Internet from being an idea to being a reality, 2063 01:50:10,520 --> 01:50:12,960 Speaker 1: and the second wave also was very exciting because all 2064 01:50:13,000 --> 01:50:15,000 Speaker 1: the things that we've had been built on top of 2065 01:50:15,000 --> 01:50:17,760 Speaker 1: the Internet that we're particularly doing the pandemic, we're able 2066 01:50:17,800 --> 01:50:20,720 Speaker 1: to take advantage of in ways that seemed inconceivable just 2067 01:50:21,120 --> 01:50:24,000 Speaker 1: twenty years ago. I think the third wave, when it 2068 01:50:24,080 --> 01:50:26,719 Speaker 1: really is, you know, the Internet meeting the real world, 2069 01:50:26,800 --> 01:50:29,920 Speaker 1: is where the most interesting and most successful and most 2070 01:50:29,960 --> 01:50:33,000 Speaker 1: valuable companies will will be created, and it will have 2071 01:50:33,439 --> 01:50:38,560 Speaker 1: a very uh substantial impact in terms of of America's 2072 01:50:38,640 --> 01:50:42,080 Speaker 1: leadership in innovation entrepreneurship. And I hope, which is why 2073 01:50:42,160 --> 01:50:44,160 Speaker 1: we're working so hard on the Rise of Rest. I 2074 01:50:44,160 --> 01:50:47,640 Speaker 1: hope it will be a more inclusive approach to innovation 2075 01:50:47,880 --> 01:50:52,240 Speaker 1: entrepreneurship that does include more people, does include more places 2076 01:50:52,280 --> 01:50:54,960 Speaker 1: they are. More people can therefore be optimistic about the 2077 01:50:55,000 --> 01:50:58,000 Speaker 1: future as opposed to anxious about the future. We can 2078 01:50:58,080 --> 01:51:01,160 Speaker 1: maximize the shots on Goald max My is the ideas 2079 01:51:01,160 --> 01:51:04,519 Speaker 1: we try by backing more more entrepreneurs and in more 2080 01:51:04,560 --> 01:51:07,519 Speaker 1: cities around the country, and hopefully people reading the Rise 2081 01:51:07,560 --> 01:51:11,120 Speaker 1: of Rest book will see why I'm so enthusiastic about 2082 01:51:11,120 --> 01:51:13,720 Speaker 1: this and so optimistic about it. It's it's something that 2083 01:51:13,760 --> 01:51:17,719 Speaker 1: I've had the privilege of having a front row seat 2084 01:51:17,760 --> 01:51:21,120 Speaker 1: literally a bus in some cases over the last decade 2085 01:51:21,240 --> 01:51:24,559 Speaker 1: as he developed. And I'm excited about the rise of rest. 2086 01:51:24,680 --> 01:51:27,360 Speaker 1: I was in that those early days of the Internet 2087 01:51:27,360 --> 01:51:30,519 Speaker 1: when it I believe in the idea even when others didn't. 2088 01:51:31,400 --> 01:51:34,120 Speaker 1: To me, the rise of rest is sort of deja 2089 01:51:34,200 --> 01:51:37,760 Speaker 1: vu all over again. And sectors other than healthcare that 2090 01:51:37,840 --> 01:51:41,360 Speaker 1: are right for integration with the Internet or to be disrupted. 2091 01:51:42,400 --> 01:51:44,320 Speaker 1: I mention them basically, if you look at the most 2092 01:51:44,360 --> 01:51:47,120 Speaker 1: important aspects of your lives, they've changed a little bit, 2093 01:51:47,400 --> 01:51:50,880 Speaker 1: uh in in the last ten thirty years. They'll change 2094 01:51:50,880 --> 01:51:54,000 Speaker 1: a lot more in the next ten years. And that's 2095 01:51:54,040 --> 01:52:00,000 Speaker 1: this acceleration of digital technology, acceleration of the internet. Uh. 2096 01:52:00,000 --> 01:52:02,400 Speaker 1: And you know healthcare, for examples one six of the economy, 2097 01:52:03,080 --> 01:52:04,840 Speaker 1: it doesn't work all that well, you know, and there 2098 01:52:04,880 --> 01:52:07,800 Speaker 1: are ways to provide better care and better outcomes, greater 2099 01:52:07,840 --> 01:52:11,320 Speaker 1: convenience and lower costs that new uh. You know, people 2100 01:52:11,360 --> 01:52:13,680 Speaker 1: with new ideas. Many of those will come from young 2101 01:52:13,720 --> 01:52:17,519 Speaker 1: companies led by entrepreneurs, are gonna kind of you lead 2102 01:52:17,560 --> 01:52:20,840 Speaker 1: the charge on where you're reimagining our food systems, which 2103 01:52:20,880 --> 01:52:25,080 Speaker 1: generally are too industrial and not particularly healthy and companies 2104 01:52:25,120 --> 01:52:27,320 Speaker 1: that that were back there, like like a Sweet Green 2105 01:52:27,439 --> 01:52:30,760 Speaker 1: or and many others are really leading the charge. There's 2106 01:52:30,760 --> 01:52:34,360 Speaker 1: a lot of things happening around reimagining education, both the 2107 01:52:34,479 --> 01:52:36,800 Speaker 1: K twelve education as well as you know kind of 2108 01:52:36,800 --> 01:52:41,200 Speaker 1: colleges and universities, you know, lifelong learning. Digital technology will 2109 01:52:41,560 --> 01:52:43,880 Speaker 1: play a key role, you know kind of there. So 2110 01:52:43,920 --> 01:52:47,280 Speaker 1: it really is, you know, just all across the you know, 2111 01:52:47,320 --> 01:52:50,680 Speaker 1: the landscape in terms of really big industries that are 2112 01:52:50,720 --> 01:52:53,479 Speaker 1: likely to change a lot, and really important parts of 2113 01:52:53,479 --> 01:52:55,840 Speaker 1: our lives that are likely to change a lot. Yeah. 2114 01:52:55,840 --> 01:52:57,840 Speaker 1: That what I would encourage people to do, which again 2115 01:52:57,880 --> 01:52:59,880 Speaker 1: is probably reason I wrote the book, is don't you 2116 01:53:00,280 --> 01:53:03,440 Speaker 1: be a spectator watching this. If you have a particular 2117 01:53:03,479 --> 01:53:07,000 Speaker 1: passion or you have a particular insight, jump in, do 2118 01:53:07,120 --> 01:53:09,920 Speaker 1: something about it. And the great thing about what's happening 2119 01:53:09,960 --> 01:53:11,920 Speaker 1: now with the Rise to rest and goes back to 2120 01:53:11,960 --> 01:53:14,800 Speaker 1: what we said before, four hundred new venture firms in 2121 01:53:14,840 --> 01:53:17,519 Speaker 1: these rightsrous cities that didn't exist ten years ago. There 2122 01:53:17,520 --> 01:53:21,200 Speaker 1: are now existing backing companies in in you know, dozens 2123 01:53:21,200 --> 01:53:23,760 Speaker 1: and dozens and dozens and dozens of American cities that 2124 01:53:23,880 --> 01:53:27,240 Speaker 1: historically didn't have venture capital. You can now do that anywhere. 2125 01:53:27,360 --> 01:53:30,680 Speaker 1: You shouldn't feel like you're in Ohio or Wisconsin or 2126 01:53:30,680 --> 01:53:34,479 Speaker 1: Iowa or Tennessee or something. And so therefore you don't 2127 01:53:34,520 --> 01:53:37,920 Speaker 1: have the ability to participate in the start up sector, 2128 01:53:38,000 --> 01:53:40,840 Speaker 1: participate in the innovation economy. You're left out because you're 2129 01:53:40,840 --> 01:53:43,920 Speaker 1: not in Silicon Valley or some other players. No, you 2130 01:53:44,240 --> 01:53:46,800 Speaker 1: can be in the game. Uh, and you can do 2131 01:53:46,840 --> 01:53:49,880 Speaker 1: it now. Uh. You just have to get started, and 2132 01:53:49,920 --> 01:53:52,160 Speaker 1: you just have to say instead of just looking at 2133 01:53:52,160 --> 01:53:54,280 Speaker 1: the problem and wondering if somebody else is going to 2134 01:53:54,360 --> 01:53:56,640 Speaker 1: solve it, I'm gonna solve it. I'm going to do 2135 01:53:56,720 --> 01:53:59,200 Speaker 1: that by starting a company. I'm gonna do it now, 2136 01:53:59,280 --> 01:54:02,160 Speaker 1: and I'm gonna do it from wherever I am. Okay, 2137 01:54:02,479 --> 01:54:05,720 Speaker 1: just a couple more things then we'll go. Big point 2138 01:54:05,760 --> 01:54:09,400 Speaker 1: in the book is about immigration. The HB one visas. 2139 01:54:09,479 --> 01:54:12,880 Speaker 1: Certainly has been stories in the news about a lot 2140 01:54:12,920 --> 01:54:14,880 Speaker 1: of people foreign countries who would have stayed in the 2141 01:54:14,960 --> 01:54:18,640 Speaker 1: United States ended up going back greatly to India and 2142 01:54:18,680 --> 01:54:21,519 Speaker 1: starting the businesses there. Are we going to see a 2143 01:54:21,640 --> 01:54:25,679 Speaker 1: change in this what's going on? Yeah? We we we 2144 01:54:25,680 --> 01:54:27,559 Speaker 1: we must see it changes. I've been working on as 2145 01:54:27,600 --> 01:54:31,200 Speaker 1: sadly unsuccessfully for the last decade. Actually testified the Senate 2146 01:54:31,200 --> 01:54:34,960 Speaker 1: about nine years ago around immigration reform. And the reason 2147 01:54:35,120 --> 01:54:38,040 Speaker 1: is because the data is pretty clear that immigrants have 2148 01:54:38,080 --> 01:54:41,480 Speaker 1: played a central role in driving the American economy. About 2149 01:54:41,960 --> 01:54:46,000 Speaker 1: of the successful companies have been immigrants or children of immigrants, 2150 01:54:46,000 --> 01:54:48,680 Speaker 1: and part of what's made America so so, you know, 2151 01:54:48,760 --> 01:54:51,400 Speaker 1: so compelling as this pioneering spirit, this is being a 2152 01:54:51,440 --> 01:54:53,520 Speaker 1: magnet from talent all around the world wants to be 2153 01:54:53,600 --> 01:54:55,920 Speaker 1: part of the American story, wants to build the next 2154 01:54:55,960 --> 01:54:58,000 Speaker 1: chapter of the American story. But we have made it 2155 01:54:58,040 --> 01:55:00,720 Speaker 1: more difficult for people to come. We have made it 2156 01:55:00,800 --> 01:55:03,600 Speaker 1: more difficult for people who are here, perhaps at a university, 2157 01:55:03,640 --> 01:55:06,560 Speaker 1: to stay. And as a result, we were losing some 2158 01:55:06,640 --> 01:55:09,879 Speaker 1: of that that that talent ward to other other countries. 2159 01:55:09,920 --> 01:55:11,760 Speaker 1: And we need to we need to reverse it. It 2160 01:55:11,800 --> 01:55:16,240 Speaker 1: almost happened this past Sumber. Some legislation past Congress, any 2161 01:55:16,240 --> 01:55:18,760 Speaker 1: one bill called the Chips and Science Act, had some 2162 01:55:18,800 --> 01:55:22,160 Speaker 1: good things in and around you're reshoring some conductors and 2163 01:55:23,000 --> 01:55:25,680 Speaker 1: funding the development of war these regional hubs, you know, 2164 01:55:25,880 --> 01:55:28,080 Speaker 1: ties in with our rise of rest of work. But 2165 01:55:28,200 --> 01:55:30,880 Speaker 1: also there was a startup VISA provision that was at 2166 01:55:30,920 --> 01:55:33,480 Speaker 1: one point part of that when the final bill got done, 2167 01:55:33,480 --> 01:55:36,400 Speaker 1: it got kicked out, which is unfortunate. If if we 2168 01:55:36,480 --> 01:55:39,440 Speaker 1: fast forward, you know, a number of years in America 2169 01:55:39,560 --> 01:55:42,640 Speaker 1: ceases to be the leader of the pack, ceases to 2170 01:55:42,680 --> 01:55:44,760 Speaker 1: be the leading and common in the world, ceases to 2171 01:55:44,800 --> 01:55:47,800 Speaker 1: be the most innovative entreprene nation in the world. Uh, 2172 01:55:47,800 --> 01:55:50,320 Speaker 1: it's like very likely will be we got this wrong. 2173 01:55:50,400 --> 01:55:54,280 Speaker 1: We lost that that edge we had globally as this 2174 01:55:54,440 --> 01:55:57,560 Speaker 1: as this as magnet. So I'll continue to do whatever 2175 01:55:57,600 --> 01:56:01,040 Speaker 1: I can to try to, you know, support uh kind 2176 01:56:01,080 --> 01:56:04,640 Speaker 1: of reform around immigrations, so we can when this when 2177 01:56:04,640 --> 01:56:07,360 Speaker 1: this battle for particularly around some of the talent that 2178 01:56:07,720 --> 01:56:10,200 Speaker 1: you know likely could be the entrepreneurs of the future, 2179 01:56:10,240 --> 01:56:13,200 Speaker 1: building some of the companies of future and creating lots 2180 01:56:13,200 --> 01:56:17,560 Speaker 1: of jobs for for for Americans in the process. And 2181 01:56:17,680 --> 01:56:21,320 Speaker 1: we've covered a lot of the viewpoint of the entrepreneur 2182 01:56:21,440 --> 01:56:23,840 Speaker 1: that location is not that important now you can do 2183 01:56:23,880 --> 01:56:29,720 Speaker 1: it anywhere. But in conclusion, any other advice for entrepreneurs, Well, 2184 01:56:29,720 --> 01:56:34,440 Speaker 1: first of all, I recognize, uh that entrepreneurs are choosing 2185 01:56:34,640 --> 01:56:37,360 Speaker 1: a path that most people think as a risky path, 2186 01:56:38,000 --> 01:56:42,920 Speaker 1: and so it requires a certain boldness, a certain fearlessness 2187 01:56:42,920 --> 01:56:45,640 Speaker 1: to take that path. I think we should understand that 2188 01:56:45,840 --> 01:56:50,160 Speaker 1: and and respect that. We also should recognize that sometimes 2189 01:56:50,280 --> 01:56:53,400 Speaker 1: people who try things stumble the first time. You know, 2190 01:56:53,520 --> 01:56:56,840 Speaker 1: it is the first yet that doesn't work, uh, you know, 2191 01:56:57,280 --> 01:56:59,720 Speaker 1: but you kind of keep having to take shots. And 2192 01:57:00,200 --> 01:57:02,400 Speaker 1: Ruth was the home run king. He had more home 2193 01:57:02,480 --> 01:57:04,920 Speaker 1: runs anybody else. Guess what. He also was a strikeout king. 2194 01:57:05,040 --> 01:57:07,360 Speaker 1: He had more strikeouts than ab Els. If you're swinging 2195 01:57:07,400 --> 01:57:09,879 Speaker 1: for the fences, you're not gonna always get it. Sometimes 2196 01:57:09,880 --> 01:57:12,360 Speaker 1: you'll you'll end up with a strikeout. We also need 2197 01:57:12,400 --> 01:57:15,520 Speaker 1: to understand that. So if an entrepreneur try something and 2198 01:57:15,560 --> 01:57:18,600 Speaker 1: it doesn't work, that doesn't mean they're a failure. That 2199 01:57:18,720 --> 01:57:22,280 Speaker 1: just means that particular idea is a failure. So just 2200 01:57:22,320 --> 01:57:25,680 Speaker 1: getting more people to realize that the importance of it. Uh. 2201 01:57:25,720 --> 01:57:27,520 Speaker 1: And even though if you go back to what we 2202 01:57:27,600 --> 01:57:31,080 Speaker 1: were talking about just a bit ago, that America itself 2203 01:57:31,680 --> 01:57:35,520 Speaker 1: was a startup two fifty years ago, America was an idea. 2204 01:57:36,120 --> 01:57:40,360 Speaker 1: Most people around the world didn't think America would succeed, 2205 01:57:40,520 --> 01:57:44,760 Speaker 1: just as most people don't think startups will succeed. There's 2206 01:57:44,760 --> 01:57:47,240 Speaker 1: a lot of skepticism in the first couple of decades 2207 01:57:47,320 --> 01:57:52,200 Speaker 1: of that American story. Somehow we powered through, somehow we survived, 2208 01:57:52,200 --> 01:57:54,800 Speaker 1: and then we thrived and we went from this fledgling, 2209 01:57:55,000 --> 01:57:58,160 Speaker 1: you know, almost hit the wall startup nation to the 2210 01:57:58,240 --> 01:58:00,280 Speaker 1: leader of the free world. And so how do we 2211 01:58:00,400 --> 01:58:05,040 Speaker 1: keep leading? We can't do that unless we're leading around innovation. 2212 01:58:05,160 --> 01:58:08,160 Speaker 1: We're leaning in the future, we're trying new things, we're 2213 01:58:08,200 --> 01:58:11,000 Speaker 1: taking risk, and we need to celebrate that as a 2214 01:58:11,040 --> 01:58:15,560 Speaker 1: core part of the American story and celebrate the entrepreneurs 2215 01:58:15,640 --> 01:58:18,320 Speaker 1: out there. Perhaps I'm listening to this right now that 2216 01:58:18,400 --> 01:58:20,520 Speaker 1: are you know, taking that shot? Are the ones we're 2217 01:58:20,600 --> 01:58:23,480 Speaker 1: thinking about taking the shot? And maybe now is the 2218 01:58:23,480 --> 01:58:25,880 Speaker 1: time they'll step in into the game. So that again, 2219 01:58:25,960 --> 01:58:28,960 Speaker 1: that's my you know, my real passion here is making 2220 01:58:28,960 --> 01:58:32,000 Speaker 1: sure I can do what I can to make sure 2221 01:58:32,040 --> 01:58:35,000 Speaker 1: America continues to lead. America continues to be a magnet 2222 01:58:35,040 --> 01:58:38,560 Speaker 1: for talent, America continues to be this innovative, pioneering nation. 2223 01:58:39,040 --> 01:58:41,080 Speaker 1: But we do it in a more inclusive way that 2224 01:58:41,160 --> 01:58:43,960 Speaker 1: we do bring along more people, we do bring along 2225 01:58:44,240 --> 01:58:47,320 Speaker 1: more places, and we can inspire the next generation to 2226 01:58:47,440 --> 01:58:50,640 Speaker 1: start here, build here, scale here, create jobs here, drive 2227 01:58:50,720 --> 01:58:54,040 Speaker 1: economic growth here. So for those entrepreneurs out there, or 2228 01:58:54,080 --> 01:58:58,160 Speaker 1: those potential entrepreneurs out there. Thank you for taking the 2229 01:58:58,280 --> 01:59:01,880 Speaker 1: risk you're taking. Thank you for taking a shot. Keep 2230 01:59:01,960 --> 01:59:05,600 Speaker 1: fighting and hopefully ultimately you'll you'll be successful in that 2231 01:59:05,640 --> 01:59:08,520 Speaker 1: one and then strengthen your community, the community you care 2232 01:59:08,560 --> 01:59:11,800 Speaker 1: about by creating more jobs and opportunity in those communities, 2233 01:59:11,840 --> 01:59:16,960 Speaker 1: and collectively that can also strengthen our nation. Yeah, that's 2234 01:59:17,040 --> 01:59:19,240 Speaker 1: what I've been telling people for years now. There is 2235 01:59:19,280 --> 01:59:23,360 Speaker 1: no flyover country all in America. Obviously their pockets that 2236 01:59:23,360 --> 01:59:27,000 Speaker 1: don't have broadband, but essentially all of America has broadband. 2237 01:59:27,480 --> 01:59:32,680 Speaker 1: Everybody has hundreds of channels. Everybody is hip, everybody is informed. 2238 01:59:32,720 --> 01:59:35,400 Speaker 1: It's not like you're talking earlier. It takes a week 2239 01:59:35,440 --> 01:59:39,040 Speaker 1: to get the TV show in Hawaii. But I must 2240 01:59:39,080 --> 01:59:42,240 Speaker 1: admit your book really fleshes it out. It really talks 2241 01:59:42,280 --> 01:59:46,160 Speaker 1: about the different locations and what is happening, and it's 2242 01:59:46,280 --> 01:59:51,000 Speaker 1: eye opening, especially in an era where living costs may 2243 01:59:51,000 --> 01:59:57,600 Speaker 1: be much cheaper in between Boston, New York and Silicon Valley, California. 2244 01:59:57,640 --> 02:00:00,080 Speaker 1: In any event, Steve, I want to thank you so 2245 02:00:00,160 --> 02:00:02,640 Speaker 1: much for taking the time talking about your history and 2246 02:00:02,720 --> 02:00:07,040 Speaker 1: explaining your investment strategy across the country. So thanks again, 2247 02:00:07,360 --> 02:00:10,600 Speaker 1: Thanks Bob. Great to reconnect. Love your writings, love your podcast, 2248 02:00:10,760 --> 02:00:14,400 Speaker 1: keep it up. Thanks so much. Until next time, this 2249 02:00:14,480 --> 02:00:15,560 Speaker 1: is Bob less sex.