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Speaker 1: The following. He's a production of Dallas Cowboys dot Com

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Speaker 1: and the Dallas Cowboys Football Club. Women in power. Women

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Speaker 1: were daughters, wives, sisters, and mothers making strides in our

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Speaker 1: own lives. We're women in sports, and what matters to

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Speaker 1: you matters to us. Let's talk about it all on

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Speaker 1: The Playmaker. Here's your host, Nicky Harrison. Hello, and welcome

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Speaker 1: to The Playmaker. I am so excited because joining me

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Speaker 1: today is Delaney Foley. Thank you so much for joining me. Yes,

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Speaker 1: thank you for having me. Of course, thank you for

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Speaker 1: having me. So you are director of Events and Booking

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Speaker 1: at at and T Stadium in here at Fort Center. Yea,

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Speaker 1: what does all that entail? It sounds really big and important,

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Speaker 1: doesn't it. Absolutely it does. I don't know about that.

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Speaker 1: So it is really anything that's public and for the

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Speaker 1: most part, that's ticketed events that we host in Arlington

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Speaker 1: at eighteen D Stadium or out in Frisco at the

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Speaker 1: Board Center. Okay, So it's nothing to plan a big

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Speaker 1: event and party for ninety thousand people, right exactly. Yeah, Concerts,

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Speaker 1: college football, international soccer, matches, everything from a religious event

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Speaker 1: to a Final four or a WrestleMania or something of

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Speaker 1: that nature. That's fabulous. So let's let's just start at

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Speaker 1: the beginning. You graduated from Ole miss I did, okay,

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Speaker 1: so how did you What did you study there? I

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Speaker 1: was actually in broadcast and marketing communications. Okay, yes, So

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Speaker 1: what did you want to do? I of course wanted

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Speaker 1: to be a sideline reporter. I love how you say

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Speaker 1: I of course, of course, like so typical, very basic.

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Speaker 1: I wanted to be a sideline reporter. I found a

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Speaker 1: lot of enjoyment in sports. I grew up in a

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Speaker 1: family that just loved sports, and so I thought, looking

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Speaker 1: at sports, if I could make a career in something

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Speaker 1: like that, then I would really love it. And so

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Speaker 1: at the time, when you looked at sports what women

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Speaker 1: were doing, the only thing you really saw from the

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Speaker 1: eye of a fan was sideline reporters that were coming in.

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Speaker 1: There wasn't a ton of them. They were it was

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Speaker 1: a new thing. Aaron Andrews had just kind of began

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Speaker 1: on college game day. Wow, look at where she is now. Yeah,

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Speaker 1: and I was finishing college. So it just kind of

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Speaker 1: unique that I wanted to do that. And then I

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Speaker 1: was told very quickly how many women sideline reporters there were,

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Speaker 1: and how many people wanted to be a sideline reporter,

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Speaker 1: and so randomly, through some relationships and an internship, I

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Speaker 1: am where I am. Now that's fabulous. So right out

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Speaker 1: of college you came to the Dallas Cowboys. I did.

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Speaker 1: I love that? How long have you been with the organization?

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Speaker 1: So I interned in O eight and I came back

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Speaker 1: full time and oh nine. Wow. Yeah. So you plan

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Speaker 1: and are involved in some pretty big events. I mean,

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Speaker 1: I'll just list a few, the NFL Draft, Russellmania, yep, um,

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Speaker 1: Taylor Swift, Beyonce. What are some other big ones that

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Speaker 1: you've been a part of. Um? Yeah, So George Strait's

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Speaker 1: final show was one of our big ones. The Academy

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Speaker 1: of Country Music Awards there their fiftieth anniversary show, the CFP,

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Speaker 1: the very first College Football National Championship wow at the stadium,

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Speaker 1: and then there's all kinds of others, like the Mexico

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Speaker 1: National team has a big relationship with the stadium, the

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Speaker 1: Big Twelve Championship with college Football, and then we have

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Speaker 1: a lot of really good relationships with promoters that are

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Speaker 1: doing major stadium tours. So Kenny Chesney and Taylor Swift

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Speaker 1: and Ed Shearon and Beyonce and all of those. We

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Speaker 1: just hosted postyfests. That's right, that's right, those shows that

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Speaker 1: unfortunately they're one day for the most part. They come

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Speaker 1: in and then they're they're gone, So it's a lot

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Speaker 1: of work for the one day. Now. Speaking of the festivals, though,

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Speaker 1: this seems like a new thing. Is it a new thing,

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Speaker 1: these these big, huge music festivals where you have all

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Speaker 1: of these different artists come in. Yeah. So I would

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Speaker 1: say that the concert industry, it's it's very interesting to watch.

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Speaker 1: I would say live entertainment has kind of skyrocketed over

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Speaker 1: the last fifteen years as far as people pay now

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Speaker 1: more for an experience versus what they used to, and

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Speaker 1: I think people enjoy experiences and therefore brands, companies, icons,

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Speaker 1: personalities kind of follow the trend. Yes, if people are

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Speaker 1: willing to spend on this, like what's the cap of

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Speaker 1: what they're willing to spend, and then you have to

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Speaker 1: of a really good value. So to charge people more

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Speaker 1: to produce some big event, you have to be able

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Speaker 1: to really drive the value for them. So I think

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Speaker 1: adding the artists and then I think it's fun. Yeah.

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Speaker 1: I think a lot of these artists have made a

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Speaker 1: lot of money probably, and are more interested in doing

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Speaker 1: unique one time experiences versus a typical you know, tour

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Speaker 1: where they're out on the road for that makes sense,

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Speaker 1: that's just my assumption. Off. Yeah, now your job is

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Speaker 1: very demanding, but I'm not gonna I'm also going to

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Speaker 1: highlight the fact that you are a wife and you're

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Speaker 1: a mother to three beautiful little munchkins. They're so cute.

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Speaker 1: I think, how in the world do you do it all?

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Speaker 1: Because your husband works? Of course, yes, and how do

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Speaker 1: you do it? Um? I have a lot of help,

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Speaker 1: that's kind. I have to first credit a lot of people. Um,

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Speaker 1: there's like a little team that that definitely help us.

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Speaker 1: I have an incredible nanny, My mom is obviously she

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Speaker 1: doesn't live here full time, but she's here a lot

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Speaker 1: to help me. Um. I have a great boss with

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Speaker 1: that allows me, you know, some flexibility to get to

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Speaker 1: be at a show or a carpool if I needed to.

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Speaker 1: That is truly a blessing. Yeah, this organization is great

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Speaker 1: when it comes to being able to be a parent

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Speaker 1: to your children. Yes, I mean I couldn't ask for

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Speaker 1: anything better. That absolutely. Like I was at Monster Jam,

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Speaker 1: I was meeting with the client and then of course

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Speaker 1: I'm introducing them. I'm like, and this is my three

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Speaker 1: year old that's obsessed with Grave Digger, Like this is great. Um,

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Speaker 1: so there's some flexibility in that too, like, um my

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Speaker 1: kids will come or you know, be at a game

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Speaker 1: or come to an event, because there's a lot of them. Yeah,

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Speaker 1: but there's also a ton of people that are helping me.

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Speaker 1: And I don't know that I'm doing it right, but

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Speaker 1: it works for us, that's right, and for everybody right right,

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Speaker 1: and there's still alife. Yeah, And I think there is

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Speaker 1: like a pressure for women specifically, I would say to

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Speaker 1: find the right balance. And I think my like, the

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Speaker 1: best thing that happened was I realized there's no right

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Speaker 1: balance for every girl, mom, lady, you know woman that's working. Um,

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Speaker 1: it's your balance, that's right. However you decide to balance

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Speaker 1: however it works for you and your kids. Um, then that's,

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Speaker 1: you know, obviously the best way. One percent. I'm so

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Speaker 1: glad you said that people need to hear that. That's

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Speaker 1: so good. Now. I was, of course trolling through your Instagram.

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Speaker 1: I like a good troll, so good because you're you're

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Speaker 1: little ones. They look so full of personality. Now you

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Speaker 1: come from a big family. You have how many siblings? Um,

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Speaker 1: there's I have two sisters and two brothers, so big family. Yes,

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Speaker 1: Were you as lively as a child as your children,

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Speaker 1: because again they're full of personality of course. So I'm

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Speaker 1: the middle of five, So I say, like, take a

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Speaker 1: middle of three and times by two more is exactly

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Speaker 1: the middle child I am. Um. I think all of

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Speaker 1: my siblings would say I absolutely was a crazy kid

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Speaker 1: running around causing all sorts of trouble. But in my house,

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Speaker 1: I like, I tend to be like I want to

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Speaker 1: be the fun mom. So they see me at work

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Speaker 1: and then they get to see me discipline and tell

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Speaker 1: them they have to go to bed or tell them

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Speaker 1: they have to take a bath. I try to at

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Speaker 1: least allow between feeding them something and getting them into

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Speaker 1: the bath something fun. And so I think that's like

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Speaker 1: the fun thing that we've kind of been doing. As

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Speaker 1: they're older, you get to see their personalities. And one

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Speaker 1: of them loves to sing, and we'll push both of

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Speaker 1: the others down to sing, and the other one is

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Speaker 1: fine doing his own thing off to the side. And

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Speaker 1: in the little ones always screaming that someone took something

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Speaker 1: from her, like the balance of all the craziness and

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Speaker 1: you're at the very fun age. Where are their ages?

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Speaker 1: You've got like five, three, and two? Yes, pretty much. Yeah,

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Speaker 1: it's a fun age. Yeah, so fun. I'm out of

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Speaker 1: diapers and bottles for the first time in a long time.

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Speaker 1: Hallelu Yeah. Yeah, it is like somewhat of like a yeah.

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Speaker 1: Now you mentioned to me that you're two youngest, they're

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Speaker 1: thirteen months apart. Yes, And how challenging that was at

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Speaker 1: first because it is demanding when you're pregnant and you've

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Speaker 1: got a little one. That that's hard because you don't

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Speaker 1: want to jeopardize time. Yeah, how did you do that?

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Speaker 1: Looking back? I don't know. I wish I could give

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Speaker 1: everyone the secret. I would say it was really hard.

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Speaker 1: I think that you have to like always try and

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Speaker 1: keep some sort of perspective. You will get through it.

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Speaker 1: There will be you know, there are really great days

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Speaker 1: with kids, and there are really hard days with kids.

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Speaker 1: Absolutely same as a job. There's a really hard day

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Speaker 1: at work and then there's really great days at work.

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Speaker 1: So I think like in the balance that works for me,

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Speaker 1: keeping perspective of there will be better days and there

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Speaker 1: will be more fun. And obviously you of the little

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Speaker 1: the little ones they at that age, you know they were,

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Speaker 1: they were so close in age that when I would

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Speaker 1: leave work, I was like, wow, I'm like changing someone,

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Speaker 1: feeding someone, or putting someone to sleep at all minutes,

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Speaker 1: like every single minute I'm doing something. Um. So there's

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Speaker 1: a little bit of like you just get run down,

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Speaker 1: you just get tired, um, and then you get up

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Speaker 1: and go to work the next morning. So I was

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Speaker 1: somewhat running to work the next morning. Um. But you know,

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Speaker 1: like you just have to realize, like they're only going

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Speaker 1: to be you know, baby babies for so long. Um,

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Speaker 1: you try and enjoy it. It's for any mom out there,

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Speaker 1: it's really really hard. Um. And and the sleep is killer,

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Speaker 1: oh yeah, but they are don't really even realize how

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Speaker 1: great sleep is until you're a mom. Oh my gosh. Yeah,

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Speaker 1: in your own sleep, like not someone kicking you or

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Speaker 1: waking you or telling they have to go to bathroom. Yeah, exactly, exactly.

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Speaker 1: So I had Katie Stuckey and Lindy Draper on this

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Speaker 1: show a couple of episodes ago, and I asked them,

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Speaker 1: and I'm gonna ask you the same question where you

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Speaker 1: are right now in your career and as a mom,

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Speaker 1: what have you learned about yourself? Oh gosh, Um, that

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Speaker 1: I'm a really big control freak. Yeah, and that I

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Speaker 1: need to let go a little bit of that. I

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Speaker 1: would say I'm somewhat of a perfectionist, and I would

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Speaker 1: get caught up in little details and find stress in

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Speaker 1: very minute things. And again, I guess going back to

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Speaker 1: the word of perspective, like getting caught up in all

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Speaker 1: of those things when it's like if you can keep

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Speaker 1: in mind the big picture, like what really matters, yea,

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Speaker 1: what really makes you happy, what's the endgames, what's the

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Speaker 1: big event? You know, like all of those things. The

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Speaker 1: little details will actually work themselves out. If if you

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Speaker 1: forget something or something doesn't get done, it's okay, that's right.

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Speaker 1: And um, you have to just take those moments, yeah,

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Speaker 1: you know, and just be like, like you said, is

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Speaker 1: this the big picture? Maybe not? Yeah, the little ones

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Speaker 1: they'll it all work itself out exactly. Um, you hear

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Speaker 1: that saying it takes a village. And you've mentioned your

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Speaker 1: support group and your mom. Um. She lives in Kentucky, Memphis, Memphis. Okay,

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Speaker 1: well you have a sister here. I do have two

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Speaker 1: sisters here, and they are very helpful as well. I

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Speaker 1: can't not get them give them credit. They are very

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Speaker 1: hands on. I'm very fortunate that they don't have their

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Speaker 1: own kids, so my kids get to be their kids.

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Speaker 1: Are your kids the only grandkids of the family so far? Okay? Yeah, wow,

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Speaker 1: I know, interesting, Rotten, it'll be interesting. Both of my

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Speaker 1: brothers have been married in the past eighteen months. So once,

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Speaker 1: once another one comes along, if my mom will stay

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Speaker 1: as committed, I hope. So yeah, yes, like your mind, Yeah, yes,

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Speaker 1: remember we were here. Yes, so again, you have three kids.

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Speaker 1: I have to ask this question because you're beautiful. How

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Speaker 1: in the world do you stay in shape? So I

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Speaker 1: think in that first year that we talked about that

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Speaker 1: was really, really hard. Yes, I think I committed to

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Speaker 1: myself that I was going to I found myself giving

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Speaker 1: everything I had to everyone else. If I was at work,

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Speaker 1: I was giving it to a client or to others.

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Speaker 1: If I was at home, I was giving it to

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Speaker 1: the kids. And so I made a commitment to myself

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Speaker 1: to give myself an hour every day for me, and

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Speaker 1: that means getting up a lot earlier than I ever

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Speaker 1: would like. But I am a yoga enthusiast and a runner.

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Speaker 1: So I tried to yoga twice a week and I

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Speaker 1: run three times a week, that is every morning before

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Speaker 1: too many of them are up. My oldest will beat

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Speaker 1: me up by the time I get home. But really,

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Speaker 1: and I honestly would just say that though a lot

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Speaker 1: of people don't like working out, no one loves going

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Speaker 1: for on. It's not like I'm jumping out of bed

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Speaker 1: at five fifteen to go do it. By halfway through

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Speaker 1: it to the end of it, every single time, it's

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Speaker 1: been worth it, and it's kind of just been It's

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Speaker 1: kept me saying, it's kept me in a good place

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Speaker 1: mentally to just clear my head. That's fair. Day starts

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Speaker 1: stalk on it. That's the key. That's that's what works

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Speaker 1: for me. Um. I don't want to put that on

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Speaker 1: anyone else, but if anyone else is struggling, I think

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Speaker 1: that they should give it a try. I like that.

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Speaker 1: I might call you, So I'm gonna get back to work, okay. UM.

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Speaker 1: The big events, Yes, what has been your proudest moment,

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Speaker 1: your biggest accomplishment, I would say, Um, in twenty fifteen,

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Speaker 1: when we hosted the Academy A Country Music Awards, okay, um.

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Speaker 1: It was the first event that I was running the point.

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Speaker 1: I was the point person that kind of put together

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Speaker 1: the bid document to bid on it leaving Vegas. Obviously,

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Speaker 1: all of these, I don't know how many people know this,

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Speaker 1: the major events, NFL Draft, WrestleMania, Final Four, super Bowl,

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Speaker 1: any of those, they go out to a bid process. Okay,

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Speaker 1: so it's a request for proposal. You answer an RFP

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Speaker 1: based off of your building in the capabilities of the community,

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Speaker 1: and you submit it and then there's a long train

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Speaker 1: of work to go after that. But these bids are

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Speaker 1: no joke. There are big, big binders of information and

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Speaker 1: these bids going out to all the news that could

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Speaker 1: potentially yeah yeah, really, a lot of cvbs, sports commissions,

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Speaker 1: local organizing committees that are nonprofit will kind of take

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Speaker 1: point on running an RFP process for a major event

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Speaker 1: in Arlington. When we were starting in the beginning, we

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Speaker 1: didn't have nearly what we do in the resources with

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Speaker 1: the CVP and Sports Commission there now, and so we

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Speaker 1: relied on Dallas a little bit. Now, Dallas wasn't reaping

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Speaker 1: all the benefits because the stadium was in Arlington and

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Speaker 1: gotcha um and so the Jones family took a took

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Speaker 1: a big interest in wanting to attract these big events,

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Speaker 1: and so for the first time probably in a while,

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Speaker 1: a you know, team that was operating a building was

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Speaker 1: bidding on on getting them, and so we went out

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Speaker 1: and saw it in Vegas and we're like, wait a second,

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Speaker 1: this is like a theater maybe ten thousand people. We're

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Speaker 1: going to try and put it in a stadium. We

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Speaker 1: need like ninety thousand people. Um, And it was a

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Speaker 1: big risk. It was a big risk. How many people

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Speaker 1: were there were ninety thousand people? Oh? Man, you are

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Speaker 1: going to quote me on the attend I think we

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Speaker 1: were seven something, but still that's the larger yeah, what

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Speaker 1: it typically is. Yeah. So I think it was the

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Speaker 1: world the record for the largest attendance to a televised

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Speaker 1: TV show that's production. So yeah, and so okay that

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Speaker 1: was when When was that ten? How does it happen

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Speaker 1: to get things like that back? Do you have to

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Speaker 1: bid on it again? It's so funny. I had this

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Speaker 1: conversation today someone you would have to bid on it again?

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Speaker 1: The people. The other thing is like so many of

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Speaker 1: these concepts or are things that we have the ability

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Speaker 1: to go in and you know, maybe share some risk

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Speaker 1: or even take risk on hosting. It starts with a

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Speaker 1: really good relationship. As you can imagine John Hickman, it

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Speaker 1: has really good country music ties, and so he had

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Speaker 1: introduced us a while back to the guy that was,

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Speaker 1: you know, kind of the president and CEO of the

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Speaker 1: Academy at the time. He has since left and gone

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Speaker 1: on to other endeavors. So we're trying to keep up

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Speaker 1: with who's on the board now, who's running that. We

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Speaker 1: had thought a decade after their sixtieth anniversary would be

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Speaker 1: a good time for them to come back. So we're

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Speaker 1: going to work on, you know, building some relationships there

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Speaker 1: and seeing if we can get that in twenty twenty five.

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Speaker 1: That's awesome. So you have the big idea and then

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Speaker 1: you have to sell it. You've got to get everybody

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Speaker 1: on board. You've got to sell your vision. Is that tough? Yeah. So,

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Speaker 1: as you can imagine, the stadium has a lot of

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Speaker 1: standards and we're unique in a lot of ways. It

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Speaker 1: is such a great selling point because we bring so

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Speaker 1: much to the table that you know, most places don't

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Speaker 1: for an event. We feel that, you know, the platform

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Speaker 1: that we put another event on UM takes it to

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Speaker 1: another level. But we are also very unique and have

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Speaker 1: a lot of um barriers that you have to go through,

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Speaker 1: and so it's a lot of communication internally and externally.

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Speaker 1: We utilize so many of our internal resources to host

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Speaker 1: these major events. We need a lot of people that

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Speaker 1: have other jobs in the company to host these events.

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Speaker 1: So we're constantly trying to work through all of the

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Speaker 1: needs of the promoter and UM making sure we can

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Speaker 1: meet those needs. Invest that well, I don't before we wrap,

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Speaker 1: I have some rapid fire questions. Okay, I saw this

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Speaker 1: on I saw Jennifer Aniston and Reese with us on

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Speaker 1: their morning show. Yes, okay, So so I was like,

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Speaker 1: I'm gonna do that's all right. What time does your

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Speaker 1: alarm go off? Fifteen? Yep? Okay. What's the first thing

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Speaker 1: you do when you wake up? Brush my teeth? Okay?

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Speaker 1: Coffee or tea? Coffee? How many? Oh as many as

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Speaker 1: I can without like shaking. Um, I'm like a triple

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Speaker 1: Grande or a nice coffee, and then I try if

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Speaker 1: I'm going to have another one, I'd go like soda

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Speaker 1: or tea in the afternoon. Got it? Okay? Cats are

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Speaker 1: dogs dogs dogs, but really neither really neither. I have

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Speaker 1: enough animals in my house. I'm like, I had a

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Speaker 1: Yorkie for eighteen years. He passed away and I didn't

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Speaker 1: realize how much work he was. Like, it's another person

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Speaker 1: to take care of. This is true. This is true.

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Speaker 1: Everyone Pete is going to be after me. So you

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Speaker 1: basically really already answered this one. Yoga our cardio, you're both, Yeah,

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Speaker 1: I kind of mix it up. Okay, Yeah, well that's one.

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Speaker 1: If you weren't the director of events, book it events

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Speaker 1: in booking for the Dallas Cowboys in sports, what would

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Speaker 1: you be doing? Oh? Man, that one's hard. I got

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Speaker 1: no preparation either. What would I be doing? I would

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Speaker 1: probably be a mom. I probably would work, not to

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Speaker 1: the level that I do. I don't think. I think

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Speaker 1: I'm like very much a lucky person that I got

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Speaker 1: the role that I have, with the boss that I have,

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Speaker 1: with the people I have, and the team that obviously

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Speaker 1: I get to work with in the clients and all

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Speaker 1: of the things. It's like the perfect scenario. So I

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Speaker 1: don't know that that happens anywhere else. So I would

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Speaker 1: probably do like more part time. But I like like

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Speaker 1: nonprofit events. I like event booking. I'm very detail oriented,

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Speaker 1: so I like all the little details that come together

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Speaker 1: to make an event or a special night, you know,

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Speaker 1: for something. So I think I do something like that. Awesome,

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Speaker 1: not too far off. Yeah, yeah, well this has truly

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Speaker 1: been a treat. You're definitely a playmaker. I thank you

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Speaker 1: for joining me on the Playmaker Well, thank you for having,

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Speaker 1: of course any time. Yeah, thank you, and we'll be

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Speaker 1: back next week with more Playmakers.