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Speaker 1: It's a guild and T shirt and I just have

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Speaker 1: this logo that I ironed it on, and you know,

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Speaker 1: and so many people are interested in it, but so

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Speaker 1: many people are interested in just a different way and

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Speaker 1: looking at golf and how I was looking at it

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Speaker 1: when I created the logo, this is just me. It

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Speaker 1: was let me be authentic in the game of golf.

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Speaker 1: Because to grow the game, that's what's missing, people being themselves.

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Speaker 2: People so afraid to.

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Speaker 1: Kind of teeter the line or really push the different

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Speaker 1: agendas that they have.

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Speaker 2: But one thing that people can't change is themselves.

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Speaker 1: So if you come into the game is yourself, the

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Speaker 1: only thing that's going to do is help the game.

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Speaker 3: Bro.

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Speaker 4: Hey, everybody, welcome to the episode of butter Nomics. I'm

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Speaker 4: your host, Brandon Butler found the CEO of Butter atl and.

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Speaker 2: Today we got missed her.

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Speaker 4: Elijahwan Ajanaku, Yes, Sir, co founder and created director for

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Speaker 4: east Side Golf in the building.

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Speaker 2: Brother, How you doing. I'm good. I'm good. I mean

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Speaker 2: thankful to having me.

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Speaker 1: You know, Atlanta is really you know, putting on the

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Speaker 1: same as you doing, Brandon putting on. So I appreciate

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Speaker 1: you putting on for Atlanta. But I'm glad to I'm

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Speaker 1: glad to be here.

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Speaker 4: Man, And that look at Atlanta's one thing, man. I

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Speaker 4: keep on telling people, Man, the best people come out

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Speaker 4: the east Side. I don't care what nobody say. Bro,

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Speaker 4: there you goes. We got a fellow east Side east

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Speaker 4: Sider right here, which also inspired the name and everything. Man.

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Speaker 2: But look, bro, you've been killing it. You're doing all

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Speaker 2: this amazing stuff.

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Speaker 4: But for those who don't know, please tell them a

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Speaker 4: little bit about what east Side Golf is and what

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Speaker 4: it stands for.

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Speaker 2: Yeah.

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Speaker 1: So born in Houston, Texas, no relations TIChemE a lot wrong,

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Speaker 1: but I was named after him. Moved to East Atlanta

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Speaker 1: Stone Mountain when I was two years old, started playing

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Speaker 1: golf when I was six years old. You know, middle school,

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Speaker 1: high school, grew up on the East side of Atlanta.

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Speaker 1: I grew up playing Sugar Creek Golf Course, Charlie Yates

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Speaker 1: Golf Course, Mystery Valley, south Land, all those courses on

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Speaker 1: the east Side, you know, as.

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Speaker 2: Much as I could money games.

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Speaker 1: But let's say, like junior times, middle school, high school,

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Speaker 1: ended up playing golf at Cedar Grove High School, you know,

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Speaker 1: graduated from Cedar Grove high school, got a golf scholarship

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Speaker 1: to Morehouse College and there twenty ten won a national

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Speaker 1: championship and Division.

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Speaker 4: Two the first and only national champions Yes, college golf

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Speaker 4: team stuff so won a national championship.

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Speaker 2: My major was accounting, minoring finance.

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Speaker 1: After I graduated, I turned pro and golf, you know,

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Speaker 1: did that for two years, won a couple of Mini

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Speaker 1: tour events, but it got to a point that just

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Speaker 1: couldn't afford it anymore, you know, taking her by jobs

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Speaker 1: and I was a caddyover at Druid Hills, caddy at

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Speaker 1: East Lake. I also used to wash carts at Sugar

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Speaker 1: Creek of Bowling Crust, you know, but just doing that,

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Speaker 1: I wasn't making enough money, you know. And it was

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Speaker 1: literally the last time me and my mom got an argument.

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Speaker 1: She was just like, yo, it's about that time you

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Speaker 1: get a job, you know. So I got away from

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Speaker 1: professional golf. It was my dream, and I started my

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Speaker 1: career in commercial finance, commercial vehicle finance. I was in

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Speaker 1: that for about ten eleven years. I financed tractors, trailers,

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Speaker 1: construction equipment. So in that for eleven years, was about

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Speaker 1: to become VP. I mean literally from entry level all

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Speaker 1: the way to vice president. So b, I've become VP

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Speaker 1: at thirty years old of this finance firm out of

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Speaker 1: San Diego, but my territory I was a Midwest regional

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Speaker 1: sales manager in Detroit.

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Speaker 2: So I started the company in Detroit on the East side.

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Speaker 1: Of Detroit again yeah yeah, yeah, out of my apartment

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Speaker 1: but all inough. I created the logo because I just

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Speaker 1: wanted to turn back pro and golf. You know, I

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Speaker 1: was just like, how am I going to get back

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Speaker 1: into this thing? The logo is me? You know, this

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Speaker 1: is a little bit better. Yeah, Jean sweatshirt, cuberling chain.

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Speaker 1: It's me and how I feel out on the golf

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Speaker 1: course and how I want other people to feel just

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Speaker 1: like themselves and play the sport that they love, whatever

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Speaker 1: that may be. So created this, showed it to my

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Speaker 1: best friend at the time. We were in the same

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Speaker 1: golf team at Morehouse, and he was just like, Yo,

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Speaker 1: you need to put down a T shirt. So I

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Speaker 1: did iron it on a guild and then went downtown Detroit.

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Speaker 1: I maybe got stopped like one hundred times in two hours,

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Speaker 1: just like who are you? What's that logo? Where can

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Speaker 1: I get it? And do you play golf? From there,

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Speaker 1: I knew I had something, but still didn't know what

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Speaker 1: it was. Went back to him just like bro run

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Speaker 1: with it. So I end up creating T shirts, socks,

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Speaker 1: lapel pin sweatshirts, umbrellas. The first three thousand orders I

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Speaker 1: shipped out from my apartment in Detroit myself. So from there,

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Speaker 1: I knew I had something, but still didn't know what

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Speaker 1: the regular world would think about it. But I, I mean, well,

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Speaker 1: really I saw what the regular world would think about it,

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Speaker 1: I didn't know what the golf world would think about it.

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Speaker 1: So I told my business partner, he's a PJ professional,

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Speaker 1: let's go down to the PGA show down in Florida.

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Speaker 2: It's like we stole the show. We literally got our

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Speaker 2: first story out of Japan at the time, you know.

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Speaker 1: But all in all, I created this brand because I

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Speaker 1: was started being told no, you know, know, to my

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Speaker 1: dreams and not of the fact that I wanted to

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Speaker 1: turn back pro and golf and it was just hard.

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Speaker 1: So why not honestly create a company and turn into

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Speaker 1: an entrepreneur and fund my own dream And that's what

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Speaker 1: that's what birth east Side Golf Man.

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Speaker 4: That's that's amazing, and we're gonna pack a lot of that.

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Speaker 4: Bro First and foremost, we got to go back to

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Speaker 4: the east Side. Yeah, like, so, yeah, we gotta go.

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Speaker 4: We got everything starts with the east Side. I keep

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Speaker 4: on telling you'll. You know what I'm saying. I grew

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Speaker 4: up over there too. I mean, obviously listeners know that

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Speaker 4: I've got a lot of friends out there, But like,

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Speaker 4: how did you even get in the first playing golf

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Speaker 4: out there? Because again, growing up, like we were just

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Speaker 4: talking about it off the microphone, like there were golf

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Speaker 4: courses out there. Yeah, but you know what I'm saying, Like,

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Speaker 4: I know, for me a lot of times and for

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Speaker 4: other folks, it wasn't necessarily the first thing you would

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Speaker 4: think of as a sport for a lot of people.

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Speaker 4: You know, a lot of people grew up. I grew

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Speaker 4: playing baseball out there and were playing basketball.

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Speaker 2: Right.

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Speaker 4: We saw the golf courses out there, but even growing up,

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Speaker 4: I didn't see a lot of black folks on the

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Speaker 4: golf courses. Right, But like, how did you even first

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Speaker 4: get involved in the game.

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Speaker 1: Yeah, a friend of the family introduced me to the

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Speaker 1: Game's name was Darryl Martin. He introduced me, well, not

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Speaker 1: even introduced me, but his sons, all of us at

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Speaker 1: the same time. Jamil Martin Josh Martin introduced us all

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Speaker 1: to the game of golf. We've been playing all since

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Speaker 1: we were five, six and seven years old.

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Speaker 2: All of us got golf scholarships.

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Speaker 1: One I went to Moreouse College, one went to Talladega College,

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Speaker 1: and one went to Southern University, but all golf scholarships.

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Speaker 1: And we all were playing basketball prior to that. You know,

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Speaker 1: we played basketball and golf kind of growing up, so

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Speaker 1: that more of that competitive nature rubbed off on golf

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Speaker 1: and then we just continue to get better. I mean,

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Speaker 1: we were all on the same golf team at see

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Speaker 1: the Grove High School on the east side off Boulder Crest.

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Speaker 2: Road, off River Road.

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Speaker 1: Yeah, we won, well, we got We took Seedar Grove

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Speaker 1: to its first state tournament when we were there playing

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Speaker 1: on the team. So having the opportunity to first bring

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Speaker 1: golf to the east side of Atlanta authentically, and that's

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Speaker 1: what I felt that we were doing at a young age.

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Speaker 1: We were a newspapers, we were on TV, you know,

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Speaker 1: getting coverage just about organically golf, living in this different

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Speaker 1: sector of Atlanta and being successful at it.

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Speaker 2: So what do you remember most about that time.

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Speaker 1: Remember most honestly growing up a Sugar Creek golf course,

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Speaker 1: I used to hit balls, and I used to shut

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Speaker 1: down the golf course myself, you know, turn off the lights,

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Speaker 1: you know, cut the switch off, lock the gate behind me,

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Speaker 1: and go home. You know, I used to live when

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Speaker 1: I was at seed Grove High School, I used to

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Speaker 1: live at Saratoga Late that's right around the corner of

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Speaker 1: Oakville Road. I mean, you know, it's serotopical projects you

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Speaker 1: really look at it. But that's where I grew up.

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Speaker 1: And then it's crazy to grow up at a golf

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Speaker 1: course where so many honestly positive influences. You know, not

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Speaker 1: everybody I needed at the house was there all the time.

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Speaker 1: But when I go to the golf course, I'm learning

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Speaker 1: from doctors, lawyers, judges, you know, entrepreneurs, people that you know.

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Speaker 1: On a Wednesday at noon or at one o'clock day

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Speaker 1: out here playing golf, I'm.

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Speaker 2: Like, what are you doing?

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Speaker 1: You're supposed to be at work, you know what I'm saying.

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Speaker 1: I need to figure out what you do? How do

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Speaker 1: you do it?

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Speaker 2: Like?

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Speaker 1: How are you how can you afford the time to

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Speaker 1: come out here in the middle of the week.

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Speaker 2: And play golf.

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Speaker 1: So those are the people that I used to network with,

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Speaker 1: and it's crazy all of those positive nuggets that they

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Speaker 1: would give.

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Speaker 2: You know, that's what I.

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Speaker 1: Learned from you know, definitely learn from home, but I

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Speaker 1: saw where these things could definitely definitely push me to

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Speaker 1: a different stratosphere within.

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Speaker 2: Where I live.

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Speaker 4: So it was worth it to ask. So you you graduate,

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Speaker 4: see Grove, you go to Morehouse, you graduate more House.

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Speaker 4: I went to more House for a minute. You know

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Speaker 4: what I'm saying. I always my friends always tell me

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Speaker 4: I'm like one of the most successful Morehouse dropouts. I

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Speaker 4: did graduate from Georgia Southern, but you know I had

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Speaker 4: to get out the city though, but I got much

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Speaker 4: love for Morehouse.

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Speaker 2: You know what I'm saying.

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Speaker 4: I know you used to stay and Doe Boys Hall,

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Speaker 4: like you know, I know, you know, but like you

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Speaker 4: go through that and you were doing you said, corporate finance.

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Speaker 4: What I'm gonna be interested to understand is like how

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Speaker 4: did you actually even start putting the logo together? Because

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Speaker 4: you talk about the logo kind of like represents you,

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Speaker 4: which you didn't. But I didn't hear you say anything

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Speaker 4: was about you know, any of your creative interests or

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Speaker 4: like your design interests, and so I really again, I

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Speaker 4: think the logo is do because I remember that's the

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Speaker 4: first thing I saw, And honestly, like I was like,

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Speaker 4: if I if I started playing golf, That's how.

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Speaker 2: I'm gonna look playing golf. Like I've always had of

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Speaker 2: felt that way.

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Speaker 4: But like, how did you even go from like zero

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Speaker 4: to one in creating the logo which I think I'll

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Speaker 4: call it the swing Man Official swing Man? Yeah, how

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Speaker 4: did y'all even create that?

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Speaker 2: For? Like, how did you even go from zero to

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Speaker 2: one on that? Yeah?

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Speaker 1: Well, first, when it comes to creativity, oh man, we

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Speaker 1: can take it back to I used to go to

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Speaker 1: Stone Mountain Middle School.

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Speaker 2: Yeah, you know, all the way to Stone Mountain High School.

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Speaker 1: I did therein No wind Goes and one year off Glenwood.

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Speaker 1: I actually went to w D. Muhammett for one year. Yeah,

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Speaker 1: right near Charlie Yates Cours. So really just east side

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Speaker 1: when it really comes to the community, I've been just

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Speaker 1: all over. But my creativity, I mean, when I was

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Speaker 1: growing up, my mom didn't have a lot of money

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Speaker 1: for school clothes, you know, she didn't have a lot

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Speaker 1: of money for golf clubs either. Even for golf clothes.

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Speaker 1: It was tough, you know, so it had to be creative.

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Speaker 1: She could go to we can go to North Lake Mall,

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Speaker 1: get one outfit from Macy's and then the rest of

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Speaker 1: us got to come from Value Mall off Memorial Drive,

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Speaker 1: you know what I'm saying. Or the Fleet Market right

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Speaker 1: off Glenwood. It gotta come from there. You just got

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Speaker 1: to put it together. You go to school, you put

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Speaker 1: it together, and you know, you got the fresh kicks.

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Speaker 1: But just being creative was one thing that I had

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Speaker 1: to do. I've been designing shoe since I was seven

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Speaker 1: eight years old. I never knew what I was doing

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Speaker 1: it for. I just loved to do it.

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Speaker 2: You know.

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Speaker 1: I got a book that has like two twenty two

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Speaker 1: hundred shoe designs plus like I have a book that

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Speaker 1: has Air Force ones where I did like different stories,

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Speaker 1: different patterns and showed, you know, just telling different stories

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Speaker 1: from my pastime growing up, the things that were on

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Speaker 1: my mind, the things that I've seen, and.

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Speaker 2: You know, I had to take my mind somewhere.

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Speaker 3: You know.

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Speaker 2: It was.

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Speaker 1: I mean I remember seeing in there I call it

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Speaker 1: the dusted pollend Air Forces, oh you know, and they

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Speaker 1: just had like you know, just from my surroundings. It's polize,

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Speaker 1: you know, but just being creative and telling those stories

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Speaker 1: from where I'm from and even pushing it, even taking

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Speaker 1: it a step further. We did a collab with Jordan Brand.

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Speaker 1: I called it the Red Clay Collection, you know. And

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Speaker 1: the reason I called it that was because when I

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Speaker 1: was younger, my mom used to work two three jobs

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Speaker 1: and sometimes she couldn't take me to the golf course.

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Speaker 1: Now this's rarely happened, but the times that it did happen,

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Speaker 1: I had to go to the Marta bus stop, take that.

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Speaker 2: Marta over to the golf course.

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Speaker 1: Now, walking from my apartment all the way to the

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Speaker 1: Martyr bus stop, by the time I get there, it's

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Speaker 1: red clay mud all.

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Speaker 2: Over my shoes.

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Speaker 1: Yeah, But then I get on the bus, take that

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Speaker 1: all the way to the golf course. I walk eighteen

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Speaker 1: sometimes thirty six holes. By the time I get done,

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Speaker 1: it's red clay mud all over my shoes, my pants,

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Speaker 1: my face, some on my hat. But it shows grit

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Speaker 1: determination that I'm here to get it out the mud.

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Speaker 1: And we already know where that red clay mud is

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Speaker 1: originated to. So that is how I chose the story,

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Speaker 1: how it connected to me being a golfer and just

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Speaker 1: my pastime reality, you know, growing up in the game

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Speaker 1: of golf.

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Speaker 2: That's dope.

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Speaker 4: So you actually like drew it yourself, You actually like

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Speaker 4: literally sketched out yourself and.

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Speaker 1: Yeah, yeah, so yeah, I'm sorry, but yeah, going to

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Speaker 1: the actual logo.

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Speaker 2: It is me. It's just how I felt.

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Speaker 1: I design it myself, put it on paper, and then

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Speaker 1: literally gave it to a designer for fifty dollars to edit,

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Speaker 1: just to edit and to make it look pretty right,

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Speaker 1: and by that I trademarked it, you know, so really

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Speaker 1: I could say I built the logo for like fifty bucks. Yes,

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Speaker 1: I already had the logo and it's just but I

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Speaker 1: really just went to a designer to finalize it, yeah,

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Speaker 1: just to tighten it up.

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Speaker 4: So then you start making it, you literally iron it

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Speaker 4: on your first shirts and start putting on yourself. Like

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Speaker 4: what was it like? That first time you say you

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Speaker 4: wear it out? Almost one hundred people hit you up,

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Speaker 4: like how did that even feel? When you're just walking

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Speaker 4: the street, people are like stopping you and asking you,

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Speaker 4: like yo, what is that?

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Speaker 2: Yeah? I mean it felt good.

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Speaker 1: I knew I had something, you know, I knew that

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Speaker 1: I wanted to go back to Earl or go back

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Speaker 1: to my apartment and truly put it down on paper

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Speaker 1: and really finalize how do I want this thing to look.

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Speaker 2: I mean, it's a.

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Speaker 1: Guild and T shirt and I just have this logo

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Speaker 1: that I ironed it on, and you know, and so

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Speaker 1: many people are interested in it. But so many people

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Speaker 1: are interested in just a different way of looking at

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Speaker 1: golf and how we were and how I was looking

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Speaker 1: at it when I created the logo. This is just

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Speaker 1: me at the time. It was let me be authentic.

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Speaker 1: I mean, that's our tagline. That's how I just do it.

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Speaker 1: It's be authentic in the game of golf. Because to

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Speaker 1: grow the game, that's what's missing. People being themselves. People

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Speaker 1: so afraid to kind of teeter the line or really

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Speaker 1: push the different agendas that they have, you know, and

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Speaker 1: that's growing the game.

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Speaker 2: But one thing that people can't change is themselves.

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Speaker 1: So if you come into the game is yourself, that's

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Speaker 1: the only thing that's gonna do is help the game

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Speaker 1: to grow.

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Speaker 4: Yeah, I mean again, as a person that doesn't play neat,

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Speaker 4: I need to start plays.

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Speaker 2: Look, I would go out there with you, but I

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Speaker 2: know you're gonna I know you're gonna run me out,

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Speaker 2: you know what I'm saying.

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Speaker 4: But again, I think that's I think that's one of

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Speaker 4: the big things that even happens in our communities, right,

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Speaker 4: Like it seems intimidating kind of from the outside looking

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Speaker 4: in because one is the game, but also just everybody's

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Speaker 4: dressed and everybody's you know, nice and tough. Then I

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Speaker 4: understand there's you know, a level of respect for too,

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Speaker 4: but there's still the way you can do it, which

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Speaker 4: is what you all have done, which is still kind

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Speaker 4: of bring your own flavor and swag to it. Yeah,

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Speaker 4: but just saying I'm gonna do it my way, and

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Speaker 4: I think for a lot of folks they kind of

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Speaker 4: feel like it's so off putting, right, So, like even

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Speaker 4: even now, you just came back from the Masters, you

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Speaker 4: know what I'm saying, Like, what was that experience, like,

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Speaker 4: especially taking east Side Golf to like what's literally probably

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Speaker 4: the biggest stage in golf in the world.

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Speaker 2: You know, Yeah, an experience like no other.

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Speaker 1: I mean, I will say that it's a major in

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Speaker 1: the pro golf world. Mercedes Benz is actually one of

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Speaker 1: our partners east Side Golf I'm a Mercedes Ben's ambassador

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Speaker 1: for the USA along with my business partner, Earl Cooper.

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Speaker 1: He's a Mercedes Ben's ambassador, and I mean the partnership

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Speaker 1: is just great. Last year we took the Morehouse college

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Speaker 1: golf team down to the Masters. We took about eight

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Speaker 1: guys and since then we've become a lot more competitive

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Speaker 1: as far as Morehouse golf team. They won their first

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Speaker 1: college golf tournament of the year, had to be about

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Speaker 1: three to four weeks ago, so that's great helping them

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Speaker 1: to build that team. But we got to bring the

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Speaker 1: start in five down to the Masters, you know, them

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Speaker 1: to the experience.

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Speaker 2: We put them up in their own.

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Speaker 1: House and then Mercedes Benz Subdivision gave them on golf

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Speaker 1: cart to get to and from the riverhouse, Mercedes Ben's Riverhouse.

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Speaker 2: We had a few that we would bring them to.

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Speaker 1: And now we're introducing new sponsors to the coach, new

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Speaker 1: sponsors to the kids, and them even having the opportunity

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Speaker 1: for nil you know, I mean, it's so many different

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Speaker 1: levels to opportunity that we want to bring them, that

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Speaker 1: we bring Eastside Golf and that we actually bring Mercedes

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Speaker 1: Benz and another one of our partners ups, you know,

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Speaker 1: bringing them in another one traveling leisure, you know. And

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Speaker 1: lastly Southern Company, Georgia Power. I mean, all of these

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Speaker 1: different companies have something to offer. And the one thing

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Speaker 1: we went down there, it was more about getting introduction

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Speaker 1: into as many people as we can. There's a place

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Speaker 1: called Berkman's Place. When you're there, I mean you have

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Speaker 1: to have a ticket to get into Berkman's Place. But

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Speaker 1: it's crazy on how many people in there don't know

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Speaker 1: about Eastside and do know about east Side because east

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Speaker 1: Side is a growing business.

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Speaker 2: But this is where you make the connections to get.

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Speaker 1: Onto these exclusive dry clubs, to find these sponsorships, the

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Speaker 1: nonprofit money, the grants, the people that have you know,

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Speaker 1: sometimes blank checks, that do want help and that do

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Speaker 1: want to see the game grow. At the Masters, is

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Speaker 1: so many different opportunities man. Just lastly, I would say

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Speaker 1: we threw east Side Golf had a community day that

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Speaker 1: we did in Augusta and it was for the city

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Speaker 1: of Augusta. And what we did we bought out the

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Speaker 1: golf course, had our partner Mercedes Benz. They helped sponsor it.

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Speaker 1: They were our main sponsor for the entire thing and

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Speaker 1: free tea times, free golf, golf balls to hit, free lessons,

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Speaker 1: food trucks, you know, dessert trucks, and then you know,

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Speaker 1: people can go out there. We had paying college Morales college.

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Speaker 1: People can go out and just play golf all day

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Speaker 1: for free from about nine am all the way about

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Speaker 1: six pm. You know, so a lot of times you'll

399
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Speaker 1: see from the community golf is an expensive sport, or

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Speaker 1: golf is something that I don't know if I could

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Speaker 1: take advantage of because I don't off after time, or

402
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Speaker 1: it's expensive. We do these community days to lower that

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Speaker 1: financial burden. So now it's a bucket of balls, isn't

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00:17:09,640 --> 00:17:12,720
Speaker 1: fifty dollars, it's fifteen or twelve. But you wouldn't find

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Speaker 1: that out unless you go up here and actually go

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Speaker 1: to the golf course and play, you know, so showing

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Speaker 1: the people first off how the golf course is ran

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Speaker 1: and the things that it has to offer.

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Speaker 2: But then at the end of the day, we.

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Speaker 1: Want to cut off that financial burden to get more

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Speaker 1: people out here to just try the game. And of

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Speaker 1: course they have to look good coming out there to

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Speaker 1: do that. That's usually like the first step, like for

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Speaker 1: diverse people, if you don't look good going out there

415
00:17:38,359 --> 00:17:40,600
Speaker 1: in the first place. You're not gonna feel comfortable at all,

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Speaker 1: you know. So that's when east Side golf comes in to,

417
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Speaker 1: where let's make sure you feel good when you go

418
00:17:45,880 --> 00:17:49,679
Speaker 1: out there. You fly, you are you being your best self.

419
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Speaker 1: So now you can just go out there and be

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Speaker 1: yourself and take advantage of the game, meet as many

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Speaker 1: people as you want to. I mean, whatever you do

422
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Speaker 1: in your life, golf is something that will help you

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Speaker 1: spand that network and truly expand your net worth.

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Speaker 2: Yeah.

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Speaker 4: Absolutely, And I mean again to your point, this stuff

426
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Speaker 4: is expensive, and I don't think that people even fully

427
00:18:09,119 --> 00:18:11,520
Speaker 4: understand if you've never been down to the Masters, like

428
00:18:11,560 --> 00:18:14,120
Speaker 4: how these houses work. Oh for Like this ain't something

429
00:18:14,119 --> 00:18:15,879
Speaker 4: you can just go getting on Airbnb, you know what

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Speaker 4: I'm saying, Like these really exclusive you know houses, opportunities

431
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Speaker 4: and stuff like that, just when you're down there, when

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Speaker 4: you were down there for the first time, because I

433
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Speaker 4: know this was your first time going down there, but

434
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Speaker 4: as a fellow kid from the East Side, like did

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Speaker 4: you even take a moment and it just kind of

436
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Speaker 4: like like damn, Like because I always think it's so

437
00:18:32,520 --> 00:18:35,120
Speaker 4: interesting to where an idea can take you. Yeah, I've

438
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Speaker 4: experienced myself with Butter, Like there have been moments with Butter.

439
00:18:37,560 --> 00:18:39,200
Speaker 4: I'm like, damn, Like this started as an idea and

440
00:18:39,240 --> 00:18:41,600
Speaker 4: now I'm here, Like, did you have a moment like

441
00:18:41,600 --> 00:18:42,880
Speaker 4: that the first time you were down there?

442
00:18:43,040 --> 00:18:45,560
Speaker 2: I did? I did. I never seen.

443
00:18:45,840 --> 00:18:46,040
Speaker 3: Well.

444
00:18:46,119 --> 00:18:49,080
Speaker 1: Last year I got to play augusta National Adult course,

445
00:18:49,200 --> 00:18:52,160
Speaker 1: so on that Monday it would be today. Yeah, after

446
00:18:52,200 --> 00:18:54,359
Speaker 1: the tournament, I got to play the course and it

447
00:18:54,400 --> 00:18:56,560
Speaker 1: was plush. Yeah, you know, one of the toughest golf

448
00:18:56,640 --> 00:18:59,080
Speaker 1: courses I've ever played. I think I shot seventy four

449
00:18:59,240 --> 00:19:02,560
Speaker 1: or seventy five, but it was, Uh, it was tough.

450
00:19:02,720 --> 00:19:05,680
Speaker 1: And on top of that, the most plush golf course

451
00:19:05,720 --> 00:19:07,560
Speaker 1: that I've ever seen to where I think they took

452
00:19:07,560 --> 00:19:11,200
Speaker 1: clippers and just yeah, just got the sence there's the

453
00:19:11,240 --> 00:19:13,520
Speaker 1: clippers and got every piece of weed up that they

454
00:19:13,560 --> 00:19:16,119
Speaker 1: could find off the golf course. It was it was

455
00:19:16,160 --> 00:19:18,640
Speaker 1: another level. You know, you can't take pictures out there.

456
00:19:18,840 --> 00:19:21,680
Speaker 1: You can definitely give your experience and give your take

457
00:19:21,720 --> 00:19:25,400
Speaker 1: on it. Walking around the clubhouse, you know, seeing the memorabilia,

458
00:19:25,720 --> 00:19:29,360
Speaker 1: seeing the different the different things that have happened over

459
00:19:29,400 --> 00:19:32,919
Speaker 1: the years, like they've they've built wine cellars, on the

460
00:19:32,960 --> 00:19:36,679
Speaker 1: top of the At first there were it was just

461
00:19:36,760 --> 00:19:41,600
Speaker 1: ground on some of below the actual clubhouse. They would

462
00:19:41,680 --> 00:19:44,680
Speaker 1: rebuild the same building, but then put a wine cellar

463
00:19:44,760 --> 00:19:47,120
Speaker 1: or put or put something under it so they can

464
00:19:47,240 --> 00:19:49,840
Speaker 1: just build it up, you know, but it would be

465
00:19:49,840 --> 00:19:53,160
Speaker 1: the same complete, same building as they had last year.

466
00:19:53,400 --> 00:19:55,480
Speaker 2: You know. So if you don't if you know, you know.

467
00:19:55,800 --> 00:19:57,639
Speaker 1: Type thing, if you go to the Masters, it's a

468
00:19:57,680 --> 00:19:58,840
Speaker 1: it's a different experience.

469
00:19:58,880 --> 00:20:09,960
Speaker 3: Man.

470
00:20:10,880 --> 00:20:13,480
Speaker 4: What's been some of the most surprising things you just

471
00:20:13,600 --> 00:20:16,160
Speaker 4: experienced is like part of watching east Side Golf kind

472
00:20:16,160 --> 00:20:18,600
Speaker 4: of grow from like Nichs to be in more mainstream.

473
00:20:18,800 --> 00:20:23,639
Speaker 1: Yeah, so many more people taking a liking to golf.

474
00:20:24,800 --> 00:20:25,119
Speaker 2: Man.

475
00:20:25,400 --> 00:20:27,679
Speaker 1: I mean I see a lot of people see the

476
00:20:27,720 --> 00:20:29,960
Speaker 1: brand east Side Golf and they thinking, well, I don't

477
00:20:29,960 --> 00:20:31,240
Speaker 1: play golf, so.

478
00:20:32,800 --> 00:20:34,800
Speaker 2: I have no use for east Side Golf.

479
00:20:34,840 --> 00:20:38,840
Speaker 1: Where the brand is more of a lifestyle first golf

480
00:20:38,880 --> 00:20:41,359
Speaker 1: second approach, where we're still a golf brand. You know,

481
00:20:41,480 --> 00:20:44,240
Speaker 1: both of the founders, I'm a pro golfer and Early

482
00:20:44,320 --> 00:20:45,399
Speaker 1: is a PJ professional.

483
00:20:45,680 --> 00:20:45,919
Speaker 2: You know.

484
00:20:47,000 --> 00:20:51,360
Speaker 1: One of the things that people I would say, see

485
00:20:51,480 --> 00:20:54,920
Speaker 1: or do they wear, Like let's say you wear Ralph Lauren,

486
00:20:55,080 --> 00:20:57,679
Speaker 1: but you don't play polo, you know. But it's the

487
00:20:57,680 --> 00:21:00,359
Speaker 1: same with us. If you see the logo, might not

488
00:21:00,400 --> 00:21:02,400
Speaker 1: play golf, but this is a brand that you can wear,

489
00:21:02,760 --> 00:21:07,240
Speaker 1: like this sweater polo that I have on prime example.

490
00:21:07,600 --> 00:21:10,679
Speaker 1: I remember we were in Cans, France one year. We

491
00:21:10,720 --> 00:21:15,399
Speaker 1: did a basically a teaching session on Cans, France beach,

492
00:21:15,720 --> 00:21:19,120
Speaker 1: and while we were down there, I was just like, Dn,

493
00:21:19,200 --> 00:21:21,600
Speaker 1: we keep wearing polos, we keep wearing T shirts. How

494
00:21:21,600 --> 00:21:23,960
Speaker 1: can we take it a step up and show something

495
00:21:24,000 --> 00:21:27,040
Speaker 1: to where they can feel fashionable and have that kind

496
00:21:27,080 --> 00:21:29,400
Speaker 1: of attitude moving forward with all of our products.

497
00:21:29,480 --> 00:21:30,479
Speaker 2: And that's what we came with.

498
00:21:30,600 --> 00:21:33,320
Speaker 1: Pieces like this, That's what we came with, the all

499
00:21:33,320 --> 00:21:37,080
Speaker 1: over Chino short that we have and pants that we have.

500
00:21:37,480 --> 00:21:39,639
Speaker 1: These are the different things where we're showing golf can

501
00:21:39,680 --> 00:21:42,959
Speaker 1: live in these different spaces. Golf can be the topic

502
00:21:43,000 --> 00:21:46,280
Speaker 1: of discussion and you not play. And on top of that,

503
00:21:46,600 --> 00:21:49,679
Speaker 1: you know, it's more of a when you see this logo,

504
00:21:49,920 --> 00:21:52,040
Speaker 1: let's say, and I want you to do this, I'm

505
00:21:52,040 --> 00:21:53,560
Speaker 1: gonna get you a sweatshirt and get you some a

506
00:21:53,600 --> 00:21:56,720
Speaker 1: pair of ye yeah yeah, go to Heartsville in the

507
00:21:56,840 --> 00:21:59,640
Speaker 1: National Airport. Just wear a sweatshirt, one time. Just wear

508
00:21:59,680 --> 00:22:02,880
Speaker 1: one time and see the reaction that you get. Yeah,

509
00:22:02,920 --> 00:22:05,920
Speaker 1: how many people have a reaction? How many people you meet,

510
00:22:06,160 --> 00:22:08,760
Speaker 1: because it's different when you wear our stuff than let's

511
00:22:08,760 --> 00:22:10,520
Speaker 1: say you have a titleist of Callaway add On.

512
00:22:10,880 --> 00:22:12,560
Speaker 2: They know you play golf, but what is it?

513
00:22:12,680 --> 00:22:15,440
Speaker 1: Why is their reaction when you see the east Side

514
00:22:15,480 --> 00:22:16,080
Speaker 1: Golf logo?

515
00:22:16,520 --> 00:22:18,639
Speaker 2: You know, it's a totally different reaction.

516
00:22:18,720 --> 00:22:22,240
Speaker 1: It's a totally different way of thinking in what people

517
00:22:22,280 --> 00:22:23,800
Speaker 1: see white, black or indifferent.

518
00:22:23,960 --> 00:22:24,840
Speaker 2: Yeah, I mean they.

519
00:22:24,720 --> 00:22:27,320
Speaker 1: Always see golf in just a different manner when they

520
00:22:27,400 --> 00:22:28,359
Speaker 1: see east Side Golf.

521
00:22:28,480 --> 00:22:30,639
Speaker 4: Oh I love it, man, I love it. So you know,

522
00:22:30,680 --> 00:22:33,800
Speaker 4: like I mentioned before, Man, I also did a level

523
00:22:33,800 --> 00:22:37,000
Speaker 4: of matriculation at more House, even though I didn't go

524
00:22:37,040 --> 00:22:38,800
Speaker 4: all the way through, but I still got mad love

525
00:22:38,840 --> 00:22:40,879
Speaker 4: got a lot of people over there. But moreuse is

526
00:22:40,880 --> 00:22:42,080
Speaker 4: definitely a part of your story. And a lot of

527
00:22:42,119 --> 00:22:44,760
Speaker 4: times when people talk about HBCUs, they talk about the

528
00:22:44,760 --> 00:22:48,560
Speaker 4: Black college experience. Now, having went to HBCU, I would

529
00:22:48,560 --> 00:22:49,959
Speaker 4: tell you the Black college experience. I mean, you got

530
00:22:50,000 --> 00:22:51,879
Speaker 4: to figure a lot of stuff out sometimes because everything

531
00:22:51,880 --> 00:22:53,919
Speaker 4: ain't just laid out for you. But what ends up happening,

532
00:22:54,000 --> 00:22:55,639
Speaker 4: I think is It just gives you like a different

533
00:22:55,720 --> 00:22:57,919
Speaker 4: level of grit and like the ability to kind of

534
00:22:57,960 --> 00:23:00,600
Speaker 4: like work through things like how did you know having

535
00:23:00,640 --> 00:23:02,840
Speaker 4: that experience at more House and just going through the

536
00:23:02,960 --> 00:23:06,280
Speaker 4: HBCU experience, Like, how has that helped you build east

537
00:23:06,359 --> 00:23:07,600
Speaker 4: Side Golf in what it is today?

538
00:23:07,800 --> 00:23:08,000
Speaker 2: Oh?

539
00:23:08,119 --> 00:23:13,439
Speaker 1: Man, Uh, Morehouse definitely played a huge role in me

540
00:23:13,560 --> 00:23:16,160
Speaker 1: being the man that I am today, me being as

541
00:23:16,240 --> 00:23:19,240
Speaker 1: confident as I am and myself as a black man

542
00:23:19,600 --> 00:23:22,439
Speaker 1: and know that there's something there as far as what

543
00:23:22,560 --> 00:23:27,280
Speaker 1: the world hasn't seen, you know, Uh, taking into Morehouse

544
00:23:27,320 --> 00:23:30,760
Speaker 1: a black man's confidence and literally putting that on display,

545
00:23:31,000 --> 00:23:32,359
Speaker 1: you know, and how that looks.

546
00:23:32,520 --> 00:23:34,120
Speaker 2: It literally looks like the logo.

547
00:23:34,000 --> 00:23:35,919
Speaker 1: I'm out here to just be my best self and

548
00:23:35,920 --> 00:23:39,320
Speaker 1: I'm gonna do it how I feel. But I'm gonna

549
00:23:39,320 --> 00:23:41,919
Speaker 1: play really good golf all at the same time, you know.

550
00:23:42,080 --> 00:23:43,280
Speaker 2: I mean, that's what it's about.

551
00:23:43,359 --> 00:23:47,040
Speaker 1: I remember there's a there's a program at Morehouse every

552
00:23:47,040 --> 00:23:50,439
Speaker 1: Thursday called Crown Form, Yeah, and I remember that, Yeah,

553
00:23:50,480 --> 00:23:53,480
Speaker 1: And I would honestly, I would say, uh, they always

554
00:23:53,480 --> 00:23:57,159
Speaker 1: brought in like speakers, They always brought in like influential people,

555
00:23:57,560 --> 00:24:01,760
Speaker 1: But it was more of a positive brainwashing ceremony.

556
00:24:01,920 --> 00:24:04,160
Speaker 2: It was like, you're gonna be somebody. You're gonna be.

557
00:24:04,119 --> 00:24:06,600
Speaker 1: Somebody great, You're gonna take over the world. You're gonna

558
00:24:06,600 --> 00:24:11,320
Speaker 1: continue to evolve, open your ears and be and be great.

559
00:24:11,359 --> 00:24:14,680
Speaker 1: I mean the five Pillars of Morehouse. You know, you're

560
00:24:14,680 --> 00:24:18,480
Speaker 1: gonna continue to just expand throughout the world. And that

561
00:24:18,720 --> 00:24:21,840
Speaker 1: was truly the message that they got across. And you

562
00:24:21,920 --> 00:24:24,200
Speaker 1: had to be suited up in your Morehouse college uniform

563
00:24:24,240 --> 00:24:26,840
Speaker 1: of course, but all of those things equaled out to,

564
00:24:27,520 --> 00:24:29,560
Speaker 1: you know, being the best man that you know how

565
00:24:29,600 --> 00:24:32,680
Speaker 1: to be. So many different examples, great examples that came

566
00:24:32,680 --> 00:24:35,920
Speaker 1: before us, Monk Luther King, you know, to be one,

567
00:24:36,000 --> 00:24:40,080
Speaker 1: Spike Lee, you know, Denzel Washington's son, you know, all

568
00:24:40,119 --> 00:24:45,040
Speaker 1: of these guys just later foundation for excellence, you know.

569
00:24:45,200 --> 00:24:47,600
Speaker 2: And there's so many guys outside of that.

570
00:24:47,520 --> 00:24:50,600
Speaker 1: Rashawn Williams. You know, we can keep going down the list.

571
00:24:51,160 --> 00:24:54,640
Speaker 1: These guys have shown them being them best, their best selves.

572
00:24:54,880 --> 00:24:56,560
Speaker 2: This is what the world wants to see.

573
00:24:56,680 --> 00:24:59,440
Speaker 1: And even when people see this logo, they're like, man,

574
00:24:59,520 --> 00:25:02,119
Speaker 1: it's just an prioritize them what they're trying to do. No,

575
00:25:02,320 --> 00:25:05,639
Speaker 1: this brand is for everybody. This brand it just happens

576
00:25:05,680 --> 00:25:07,480
Speaker 1: to be a black man swinging a golf club. It's

577
00:25:07,480 --> 00:25:09,080
Speaker 1: the same as the round Florence, the white man on

578
00:25:09,119 --> 00:25:11,959
Speaker 1: a brown horse. It's the same thing here. It's just

579
00:25:12,200 --> 00:25:14,439
Speaker 1: what do we stand for? You know, we stand for

580
00:25:14,600 --> 00:25:19,800
Speaker 1: growing the game. We stand for confidence and perseverance, that grit,

581
00:25:19,840 --> 00:25:20,440
Speaker 1: that hustle.

582
00:25:20,760 --> 00:25:22,159
Speaker 2: This is what the logo shows.

583
00:25:22,200 --> 00:25:26,800
Speaker 1: Along with that's what more house men actually value. You know,

584
00:25:26,880 --> 00:25:29,600
Speaker 1: those are the things that hard working, that grit. If

585
00:25:29,640 --> 00:25:32,560
Speaker 1: you don't have that, if you don't make a way

586
00:25:32,560 --> 00:25:35,560
Speaker 1: out of no way, I mean just continue, not to stop.

587
00:25:35,960 --> 00:25:38,760
Speaker 1: All of these things equal up to what east Side

588
00:25:38,800 --> 00:25:42,720
Speaker 1: Golf was made from. How I became confident enough to

589
00:25:42,720 --> 00:25:44,840
Speaker 1: even start this with a black man logo.

590
00:25:45,200 --> 00:25:47,800
Speaker 2: I mean it's very hard. I think we might be

591
00:25:47,880 --> 00:25:48,480
Speaker 2: the only one.

592
00:25:48,560 --> 00:25:51,320
Speaker 1: We're all for it, and I'm all for you know,

593
00:25:51,359 --> 00:25:54,560
Speaker 1: showing everybody how we got here, but you know, truly

594
00:25:54,640 --> 00:25:58,120
Speaker 1: staying down and challenging the system on what's right and

595
00:25:58,160 --> 00:26:01,600
Speaker 1: what's wrong and standing on that. That's also something that

596
00:26:01,680 --> 00:26:04,120
Speaker 1: Moles taught me. If you're not doing that, how can

597
00:26:04,160 --> 00:26:08,040
Speaker 1: the game ever change? You're literally stepping You're creating these

598
00:26:08,080 --> 00:26:11,000
Speaker 1: things within the confines of what golf was made. Like

599
00:26:11,200 --> 00:26:14,040
Speaker 1: I see all these groups being made. You know, that's

600
00:26:14,080 --> 00:26:17,280
Speaker 1: a positive thing, that's always growing it. But never exclude

601
00:26:17,320 --> 00:26:20,399
Speaker 1: people from these groups. That's the ship's you're making. It

602
00:26:20,440 --> 00:26:22,200
Speaker 1: was a good of a boys club when we came

603
00:26:22,240 --> 00:26:24,240
Speaker 1: into it, and now all these groups come into it

604
00:26:24,359 --> 00:26:25,440
Speaker 1: and then they exclude people.

605
00:26:25,480 --> 00:26:27,800
Speaker 2: So now we're doing the same thing over again. You know.

606
00:26:27,880 --> 00:26:31,520
Speaker 1: It's all about working together and making the game bigger.

607
00:26:31,600 --> 00:26:33,560
Speaker 1: I mean, we're clothing brand. All we want to do

608
00:26:33,920 --> 00:26:36,720
Speaker 1: is make people feel comfortable out on the golf course

609
00:26:36,880 --> 00:26:38,000
Speaker 1: and truly grow the game.

610
00:26:38,080 --> 00:26:38,520
Speaker 2: It's uh.

611
00:26:39,040 --> 00:26:41,119
Speaker 1: I mean, it's a quest that we're all here for

612
00:26:41,560 --> 00:26:43,320
Speaker 1: and we're and we're just here for people to take

613
00:26:43,359 --> 00:26:45,400
Speaker 1: advantage of it and use this game as a tool.

614
00:26:45,840 --> 00:26:48,120
Speaker 4: So that's amazing, manute. You know, and I think again,

615
00:26:48,160 --> 00:26:51,040
Speaker 4: when you look back, I always say like there's just

616
00:26:51,200 --> 00:26:53,959
Speaker 4: inflection points in any business, in any journey. I can

617
00:26:54,000 --> 00:26:56,360
Speaker 4: think about times where I'm like, yeah, well I might

618
00:26:56,359 --> 00:26:57,919
Speaker 4: not have known it in that moment. That was one

619
00:26:57,920 --> 00:27:00,520
Speaker 4: of the things to help Butter get to wear is right.

620
00:27:01,280 --> 00:27:02,919
Speaker 4: I know for you, one of the things was the

621
00:27:02,960 --> 00:27:05,239
Speaker 4: first time you saw Chris Paul, you know, rocking it

622
00:27:05,480 --> 00:27:07,600
Speaker 4: on TV right, Like, what was that moment?

623
00:27:07,680 --> 00:27:11,800
Speaker 2: Like that was great. I remember Chris Paul used to

624
00:27:11,880 --> 00:27:13,480
Speaker 2: be the head of MBPA.

625
00:27:14,040 --> 00:27:18,840
Speaker 1: That is when the Kenosha, Wisconsin event happened.

626
00:27:19,400 --> 00:27:20,480
Speaker 2: I can't breathe.

627
00:27:21,760 --> 00:27:25,000
Speaker 1: NBA went on a boycott and prior to that, that's

628
00:27:25,080 --> 00:27:29,040
Speaker 1: when they went into the bubble. Actually, that was in

629
00:27:29,119 --> 00:27:33,200
Speaker 1: twenty twenty and we me, Earl and our photographer were

630
00:27:33,320 --> 00:27:36,920
Speaker 1: up in Wisconsin actually at the time, at Whistling Straits

631
00:27:37,040 --> 00:27:40,200
Speaker 1: Golf Course and we walked into the pro shop, well

632
00:27:40,320 --> 00:27:43,159
Speaker 1: really just to check in, and here's Chris Paul on

633
00:27:43,200 --> 00:27:46,160
Speaker 1: the screen on CNN with our sweatshirt on. He had

634
00:27:46,200 --> 00:27:49,320
Speaker 1: the hat, sweatshirt, socks, and I remember he had some

635
00:27:49,440 --> 00:27:52,360
Speaker 1: de Or Jordan's on, you know, so fly as ever

636
00:27:52,560 --> 00:27:56,240
Speaker 1: as always Chris Paul, but he had that on. And

637
00:27:56,280 --> 00:27:59,280
Speaker 1: it's so crazy at that event and at that time

638
00:27:59,400 --> 00:28:02,960
Speaker 1: of protesting, he had on east Side Golf because that's

639
00:28:02,960 --> 00:28:06,600
Speaker 1: what we stand for, you know. And it's not only

640
00:28:06,640 --> 00:28:08,960
Speaker 1: what we stand for. We only we also stand for

641
00:28:09,040 --> 00:28:12,800
Speaker 1: like style and confidence and other things. But at that moment,

642
00:28:13,200 --> 00:28:15,679
Speaker 1: I'm glad we got to be at the forefront of that.

643
00:28:16,119 --> 00:28:19,600
Speaker 1: So many people googled us and yo, what's your what's

644
00:28:19,600 --> 00:28:22,400
Speaker 1: your evaluation, what's your you know, trying to find out

645
00:28:22,400 --> 00:28:25,600
Speaker 1: who we were at the time, and to have Chris

646
00:28:25,600 --> 00:28:29,520
Speaker 1: Paul on TV, on a grant, a national stage to

647
00:28:29,600 --> 00:28:33,440
Speaker 1: show these are the things or really the value one

648
00:28:33,440 --> 00:28:35,800
Speaker 1: of the values that east Side Golf has that I mean,

649
00:28:35,800 --> 00:28:38,920
Speaker 1: it helped helped us tremendously and we've been following that

650
00:28:39,400 --> 00:28:41,800
Speaker 1: actually continuously for the past four or five years.

651
00:28:41,880 --> 00:28:43,920
Speaker 4: Yeah, I was, and I always think those moments are

652
00:28:44,000 --> 00:28:46,520
Speaker 4: interesting too, especially because you are running the business right, Like,

653
00:28:46,840 --> 00:28:48,760
Speaker 4: could you see the moment when it was like, oh, shoot,

654
00:28:48,760 --> 00:28:49,360
Speaker 4: he's on here.

655
00:28:49,320 --> 00:28:52,720
Speaker 2: Now all of a sudden, yeah, the clicks yeah yeah,

656
00:28:52,800 --> 00:28:53,560
Speaker 2: yeah yeah.

657
00:28:53,600 --> 00:28:57,360
Speaker 1: And also the tick on and the click on the

658
00:28:57,360 --> 00:28:58,720
Speaker 1: website definitely went up.

659
00:28:59,040 --> 00:29:02,320
Speaker 2: You know a lot of people were googling black Man, gold.

660
00:29:02,160 --> 00:29:05,000
Speaker 1: Chain, Swinging Golf Club. Didn't had no idea who east

661
00:29:05,000 --> 00:29:08,280
Speaker 1: Side Golf was. And that was a great time for

662
00:29:08,280 --> 00:29:10,920
Speaker 1: the business, you know, just growing it literally out of

663
00:29:10,920 --> 00:29:15,000
Speaker 1: my apartment and having that great determination. I mean, I'm

664
00:29:15,040 --> 00:29:17,240
Speaker 1: me having two jobs at one point and this being

665
00:29:17,280 --> 00:29:19,920
Speaker 1: one of them, you know, I mean I wouldn't have

666
00:29:20,040 --> 00:29:22,120
Speaker 1: had it any other way. I'm glad we get to

667
00:29:22,160 --> 00:29:24,640
Speaker 1: show golf in just a different stance, man is what

668
00:29:25,120 --> 00:29:26,400
Speaker 1: this is what the community needs.

669
00:29:26,560 --> 00:29:28,760
Speaker 4: And like not just him, but obviously there's been tons

670
00:29:28,800 --> 00:29:31,680
Speaker 4: of people that have also just showed support of getting involved,

671
00:29:31,680 --> 00:29:36,480
Speaker 4: you know, DJ Khaled, CCS, Matthew. But Barack Obama, Yes, bro,

672
00:29:37,120 --> 00:29:38,240
Speaker 4: come on now tell me that.

673
00:29:38,240 --> 00:29:40,360
Speaker 2: You gotta tell me that story. You got to tell

674
00:29:40,400 --> 00:29:42,080
Speaker 2: me to Barack Obama in side golf story.

675
00:29:42,560 --> 00:29:45,520
Speaker 1: Yeah, he's a fan of the brand, loves a brand,

676
00:29:45,560 --> 00:29:49,479
Speaker 1: he wears it often. Somebody took a picture. Excuse me,

677
00:29:49,520 --> 00:29:52,720
Speaker 1: BARACKA I'm so sorry, mister Obama. Somebody took a picture

678
00:29:52,760 --> 00:29:55,080
Speaker 1: of his locker and he had all east Side Golf

679
00:29:55,240 --> 00:29:57,600
Speaker 1: in his locker. Just opened it a little bit. So

680
00:29:57,640 --> 00:29:59,760
Speaker 1: he had a vest and a hat. But he wears

681
00:30:00,000 --> 00:30:02,640
Speaker 1: I hear all the time east Side Golf and also

682
00:30:02,720 --> 00:30:06,240
Speaker 1: with a secret service around them. They are very familiar

683
00:30:06,280 --> 00:30:08,160
Speaker 1: with east Side Golf and they tell me that they

684
00:30:08,200 --> 00:30:10,520
Speaker 1: see it as well. So it started off with him

685
00:30:10,560 --> 00:30:13,320
Speaker 1: just loving the game. Yeah, and you know, us hitting

686
00:30:13,360 --> 00:30:16,560
Speaker 1: on things that matter to us and showing, like I

687
00:30:16,600 --> 00:30:19,440
Speaker 1: said before, a different way of approaching golf. If we

688
00:30:19,480 --> 00:30:22,640
Speaker 1: can make you feel comfortable first out on the golf course,

689
00:30:23,000 --> 00:30:24,680
Speaker 1: then all of a sudden, you know what, let me

690
00:30:24,720 --> 00:30:26,600
Speaker 1: pick up a golf club at least, let me try

691
00:30:26,640 --> 00:30:28,840
Speaker 1: it at least because you feel good first.

692
00:30:28,840 --> 00:30:30,120
Speaker 2: And that's what I feel like.

693
00:30:30,200 --> 00:30:33,320
Speaker 1: We really pushed mister Obama back on the golf course

694
00:30:33,360 --> 00:30:34,560
Speaker 1: a lot more because of it.

695
00:30:34,600 --> 00:30:36,760
Speaker 2: That's amazing, bro. I'm just saying, like, it doesn't.

696
00:30:37,040 --> 00:30:39,920
Speaker 4: I mean, I can't think of a you know, outside

697
00:30:39,920 --> 00:30:41,360
Speaker 4: like a Tiger Woods or somebody, you know what I mean.

698
00:30:41,400 --> 00:30:43,560
Speaker 4: It's hard to even thinking like a bigger moment for

699
00:30:43,880 --> 00:30:45,560
Speaker 4: somebody to be kind of associated with the brand and

700
00:30:45,600 --> 00:30:47,960
Speaker 4: just showing love for it. Absolutely, it's got to be

701
00:30:47,960 --> 00:30:49,960
Speaker 4: a good feeling. Now you've done a lot of stuff

702
00:30:49,960 --> 00:30:52,520
Speaker 4: you've been working with like Nike, Jordan Mercedes. I think

703
00:30:52,520 --> 00:30:54,600
Speaker 4: you said you're on your thirteenth pair of you know,

704
00:30:54,720 --> 00:30:57,480
Speaker 4: Jordan's that you've been working on with them. Like what

705
00:30:57,640 --> 00:30:59,600
Speaker 4: kind of makes a good partnership for you and east

706
00:30:59,600 --> 00:31:02,520
Speaker 4: Side Golf Because I think what's also always unique is

707
00:31:03,000 --> 00:31:04,920
Speaker 4: it's unique when you're able to kind of retain what's

708
00:31:04,920 --> 00:31:06,680
Speaker 4: important to you when these brands come in, they're not

709
00:31:06,720 --> 00:31:08,280
Speaker 4: just kind of dictating me. You're saying, no, this is

710
00:31:08,320 --> 00:31:10,040
Speaker 4: what we stand for. This was important but like, what

711
00:31:10,080 --> 00:31:11,440
Speaker 4: do you look for in a good partnership?

712
00:31:11,760 --> 00:31:16,680
Speaker 1: So yeah, being great partners with Nike now it's been great,

713
00:31:17,080 --> 00:31:21,240
Speaker 1: you know, talking about the stories, you know, and how

714
00:31:21,280 --> 00:31:24,360
Speaker 1: they would impact actually the game of golf. That's been

715
00:31:24,400 --> 00:31:27,160
Speaker 1: the most important thing. I mean, it went from our

716
00:31:27,280 --> 00:31:30,800
Speaker 1: first shoe to actually showing the logo to the second

717
00:31:30,880 --> 00:31:32,720
Speaker 1: five that talked about the red Clay collection.

718
00:31:32,920 --> 00:31:36,120
Speaker 2: Yeah, let me just show a little diagram really quick.

719
00:31:36,160 --> 00:31:39,480
Speaker 1: So first shoe right here, and then second is the dirt,

720
00:31:39,600 --> 00:31:41,920
Speaker 1: which is more of the red clay, and then third

721
00:31:42,040 --> 00:31:43,760
Speaker 1: is the grass which is on top of the dirt,

722
00:31:43,760 --> 00:31:46,560
Speaker 1: which is our nineteen sixty one collection which we did

723
00:31:46,560 --> 00:31:49,680
Speaker 1: three shoes on. And then on the grass we brought everyone,

724
00:31:49,760 --> 00:31:52,719
Speaker 1: which is our Everyone's game, which is our Nike Airmax

725
00:31:52,920 --> 00:31:55,760
Speaker 1: and actually Victory, and then from there we're just gonna

726
00:31:55,800 --> 00:31:57,000
Speaker 1: go a little bit higher.

727
00:31:57,240 --> 00:31:59,960
Speaker 2: So that's how really.

728
00:31:59,720 --> 00:32:03,640
Speaker 1: The the story of the shoes came about. It's truly

729
00:32:03,640 --> 00:32:06,160
Speaker 1: my story, you know, it's truly the story of how

730
00:32:06,200 --> 00:32:09,520
Speaker 1: we want golf to be for somebody's game and for

731
00:32:09,640 --> 00:32:14,000
Speaker 1: them being introduced to it. It's the transcendence of just

732
00:32:14,320 --> 00:32:17,680
Speaker 1: being a beginner to Dang, now I'm pretty good at golf.

733
00:32:17,800 --> 00:32:20,560
Speaker 2: Dang. Now I got all the Nikes and the Jordan's

734
00:32:20,640 --> 00:32:21,200
Speaker 2: that east.

735
00:32:21,000 --> 00:32:23,760
Speaker 1: Side Golf collaborated on, and you know, I'll have the

736
00:32:23,840 --> 00:32:26,440
Speaker 1: Nikes moving forward that east Side Golf will work with

737
00:32:26,520 --> 00:32:30,120
Speaker 1: Nike on, you know, and showing that at the end

738
00:32:30,120 --> 00:32:34,280
Speaker 1: of the day, these different stories will live for so long.

739
00:32:34,400 --> 00:32:37,640
Speaker 1: It's they've just never been told in this way, you know.

740
00:32:37,760 --> 00:32:43,840
Speaker 1: You it's so hard to build culture before and it's

741
00:32:44,000 --> 00:32:45,920
Speaker 1: we haven't really seen it as much, but before us,

742
00:32:45,960 --> 00:32:48,200
Speaker 1: it was so hard to build culture into golf. And

743
00:32:48,320 --> 00:32:50,840
Speaker 1: what I mean by culture is just non tradition. Yeah,

744
00:32:50,880 --> 00:32:54,040
Speaker 1: if it's non tradition, then it's culture. That's as simple

745
00:32:54,040 --> 00:32:55,600
Speaker 1: as that. You can look however you want, you can

746
00:32:55,640 --> 00:32:59,760
Speaker 1: be whoever you are. But once we included non tradition,

747
00:33:00,280 --> 00:33:05,080
Speaker 1: you know, it's been so many different companies have never

748
00:33:05,120 --> 00:33:07,720
Speaker 1: been able to touch golf that now find a way into it.

749
00:33:08,280 --> 00:33:13,000
Speaker 1: You know, so many companies have been wanted to be

750
00:33:13,240 --> 00:33:16,200
Speaker 1: into culture, but then they're in the golf and just

751
00:33:16,240 --> 00:33:17,520
Speaker 1: haven't been able to find.

752
00:33:17,280 --> 00:33:18,960
Speaker 2: That way in the culture, you know.

753
00:33:19,080 --> 00:33:22,000
Speaker 1: But through east Side Golf they've able to find both,

754
00:33:22,400 --> 00:33:25,920
Speaker 1: you know, from us being founders, us talking as diverse

755
00:33:26,000 --> 00:33:29,160
Speaker 1: man us being entrepreneurs or us being athletes. You know,

756
00:33:29,200 --> 00:33:32,440
Speaker 1: we can speak to whichever one you know. But then

757
00:33:32,640 --> 00:33:36,040
Speaker 1: on top of that run running a business and it's

758
00:33:36,160 --> 00:33:39,160
Speaker 1: a it's a totally different growth strategy.

759
00:33:39,360 --> 00:33:39,560
Speaker 2: You know.

760
00:33:39,600 --> 00:33:41,880
Speaker 1: At the end of the day, we have to think

761
00:33:41,920 --> 00:33:46,760
Speaker 1: about being true to ourselves and not going along with

762
00:33:47,000 --> 00:33:50,360
Speaker 1: just the status quote about everything has been going. If

763
00:33:50,360 --> 00:33:52,720
Speaker 1: we do that, the game will just never grow. That's

764
00:33:52,720 --> 00:33:55,600
Speaker 1: why we've come with the community days. That's why we

765
00:33:55,680 --> 00:33:59,160
Speaker 1: helped Morehouse College, That's why we collaborated with State Farm

766
00:33:59,280 --> 00:34:02,600
Speaker 1: to build our first collegiate event. You know, our Invitational

767
00:34:02,720 --> 00:34:05,560
Speaker 1: is at Liberty National in New York every year. And

768
00:34:05,680 --> 00:34:08,880
Speaker 1: doing collaborations with just so many people, so many different

769
00:34:08,920 --> 00:34:12,319
Speaker 1: brands to just grow the game. This is I mean,

770
00:34:12,360 --> 00:34:25,400
Speaker 1: this is what it's about. This is what it's about.

771
00:34:22,800 --> 00:34:28,960
Speaker 4: I love the definition of cultures being like non traditional

772
00:34:29,000 --> 00:34:30,760
Speaker 4: Like what I always what I always say for culture

773
00:34:30,800 --> 00:34:32,960
Speaker 4: is people like us do things like this. Yes, And

774
00:34:32,960 --> 00:34:34,600
Speaker 4: I think it's kind of a very similar thing, right

775
00:34:34,640 --> 00:34:37,319
Speaker 4: Like people like us we do things. We were gonna

776
00:34:37,320 --> 00:34:39,120
Speaker 4: show up, We're gonna put our own, our own flavor

777
00:34:39,120 --> 00:34:40,839
Speaker 4: on swag on it. But there's but you can still

778
00:34:40,840 --> 00:34:42,319
Speaker 4: show respect to the game and do all that, but

779
00:34:42,400 --> 00:34:45,520
Speaker 4: you see it all across not just sports but everywhere. Right,

780
00:34:45,600 --> 00:34:48,040
Speaker 4: that's how culture shows up and I love that now.

781
00:34:48,400 --> 00:34:50,360
Speaker 4: But at the same time you talk about being true,

782
00:34:50,800 --> 00:34:52,319
Speaker 4: have there have been moments when you've kind of had

783
00:34:52,320 --> 00:34:54,719
Speaker 4: to say no based on how you feel about you know,

784
00:34:54,760 --> 00:34:56,440
Speaker 4: your beliefs. So like culture when it comes to what

785
00:34:56,440 --> 00:34:58,680
Speaker 4: you're brilliant, and not just necessarily with like your partners,

786
00:34:58,719 --> 00:35:01,359
Speaker 4: but just in general, like is if there's any situations where,

787
00:35:01,360 --> 00:35:02,960
Speaker 4: like you know what, that just might not be the

788
00:35:03,000 --> 00:35:04,440
Speaker 4: right kind of fit for us because this is what

789
00:35:04,440 --> 00:35:05,080
Speaker 4: we stand for.

790
00:35:05,680 --> 00:35:13,640
Speaker 1: Yeah, some I can't speak about. Some I can't speak about,

791
00:35:13,680 --> 00:35:18,319
Speaker 1: but some I when it comes to saying no, hmm,

792
00:35:19,120 --> 00:35:26,240
Speaker 1: it's yeah, yeah, yeah, I will just say this, people

793
00:35:26,280 --> 00:35:30,840
Speaker 1: that we have told no to sometimes I have a

794
00:35:30,920 --> 00:35:35,000
Speaker 1: limited scope of how they see things. And that's not

795
00:35:35,080 --> 00:35:37,400
Speaker 1: how we got here, you know, it was this this

796
00:35:37,560 --> 00:35:41,120
Speaker 1: one way of thinking. Or there might be I would say,

797
00:35:41,360 --> 00:35:44,759
Speaker 1: middleman that think that just because they have like a

798
00:35:44,760 --> 00:35:47,960
Speaker 1: book of business or they have like these things going on,

799
00:35:48,120 --> 00:35:50,880
Speaker 1: that we're just supposed to say yes to whatever that

800
00:35:50,960 --> 00:35:53,640
Speaker 1: they say, or even like some people think.

801
00:35:53,520 --> 00:35:55,080
Speaker 2: We owe them. I don't know why.

802
00:35:55,400 --> 00:35:59,040
Speaker 1: You know, I was in my apartment on my last

803
00:35:59,040 --> 00:36:02,000
Speaker 1: know where to be found, you know, so you know,

804
00:36:02,280 --> 00:36:06,799
Speaker 1: and it's I mean, it's and unfortunately people are gonna hate,

805
00:36:06,960 --> 00:36:10,799
Speaker 1: you know people, it's just everywhere, you know, but it's

806
00:36:10,840 --> 00:36:12,960
Speaker 1: just it's unfortunate. But at the end of the day,

807
00:36:13,000 --> 00:36:15,200
Speaker 1: I wish to see success for all of these brands

808
00:36:15,600 --> 00:36:18,279
Speaker 1: like this is this is what's going to continue to

809
00:36:18,520 --> 00:36:20,920
Speaker 1: elevate all of us all what is it?

810
00:36:20,960 --> 00:36:23,480
Speaker 2: All ships?

811
00:36:23,520 --> 00:36:26,120
Speaker 1: There we go, there we go. So that's what I

812
00:36:26,160 --> 00:36:28,440
Speaker 1: believe in. That's what we believe in at east Side.

813
00:36:28,600 --> 00:36:32,759
Speaker 1: And if us telling them no, you know, really you know,

814
00:36:32,880 --> 00:36:35,640
Speaker 1: misguides them to feel like they just need to go

815
00:36:35,760 --> 00:36:38,160
Speaker 1: left where we're going right and they just want nothing

816
00:36:38,160 --> 00:36:38,440
Speaker 1: to do.

817
00:36:38,400 --> 00:36:41,839
Speaker 2: With this, you know, please, yeah, go do your thing.

818
00:36:42,040 --> 00:36:44,600
Speaker 1: But at the end of the day, were we want

819
00:36:44,600 --> 00:36:48,160
Speaker 1: to see success throughout golf and throughout Black Golf.

820
00:36:48,440 --> 00:36:50,200
Speaker 2: It's here for the taking for all of us.

821
00:36:50,200 --> 00:36:52,560
Speaker 1: You don't have to choose, don't have to do anything

822
00:36:52,600 --> 00:36:55,960
Speaker 1: in particular, but it's just about us working as one

823
00:36:56,200 --> 00:37:00,319
Speaker 1: and sometimes you know, working in different silos, but truly

824
00:37:00,360 --> 00:37:03,759
Speaker 1: growing about it a way of growing the game to

825
00:37:03,840 --> 00:37:06,920
Speaker 1: where we could take advantage of it. This isn't about

826
00:37:07,160 --> 00:37:11,080
Speaker 1: building or excluding people from the game. That's how we

827
00:37:11,120 --> 00:37:13,520
Speaker 1: got here, to build these groups and to do this anyway.

828
00:37:13,880 --> 00:37:16,560
Speaker 1: You know, man, that's how so many people feel left

829
00:37:16,600 --> 00:37:19,640
Speaker 1: out because now they got to pay to be in

830
00:37:19,719 --> 00:37:21,879
Speaker 1: a group. But we haven't even hit the golf course yet,

831
00:37:22,040 --> 00:37:24,799
Speaker 1: you know. So it's about working together as a team,

832
00:37:25,120 --> 00:37:27,720
Speaker 1: you know, working together as people and not really putting

833
00:37:27,760 --> 00:37:30,480
Speaker 1: emotions behind. And know it's just like, let's work for

834
00:37:30,520 --> 00:37:33,359
Speaker 1: the right opportunity to work together. You know, let's take

835
00:37:33,400 --> 00:37:36,120
Speaker 1: our time and like us, you know, it didn't work

836
00:37:36,160 --> 00:37:37,919
Speaker 1: for maybe a couple of months. You know, let's try

837
00:37:37,920 --> 00:37:39,960
Speaker 1: to figure it out and then here we are. You know,

838
00:37:40,000 --> 00:37:41,840
Speaker 1: it just takes time to work together. Man, let's just

839
00:37:41,880 --> 00:37:42,439
Speaker 1: figure it out.

840
00:37:42,920 --> 00:37:46,040
Speaker 4: And typically when it happens, it happens at the right time,

841
00:37:46,239 --> 00:37:47,520
Speaker 4: that is when it was supposed to happen.

842
00:37:47,600 --> 00:37:48,120
Speaker 2: Always.

843
00:37:48,160 --> 00:37:50,279
Speaker 4: One thing I'll tell you all the time is a

844
00:37:50,320 --> 00:37:51,960
Speaker 4: win for me is not a loss for you. And

845
00:37:52,040 --> 00:37:53,759
Speaker 4: I know we kind of experienced some stuff and we

846
00:37:53,800 --> 00:37:56,400
Speaker 4: designed the shoot for four fourty like people were had

847
00:37:56,400 --> 00:37:58,879
Speaker 4: some feelings and I said, well it's fine, it's art. Yeah,

848
00:37:58,920 --> 00:38:01,440
Speaker 4: you have every right to have your perspective on it.

849
00:38:01,480 --> 00:38:04,239
Speaker 4: But like this, what this is not doing. It's not

850
00:38:04,400 --> 00:38:07,880
Speaker 4: taking away opportunities from other people. If anything, it's important

851
00:38:07,880 --> 00:38:10,360
Speaker 4: to support these moments when people like us get a

852
00:38:10,400 --> 00:38:13,080
Speaker 4: chance to get on because that opens the door for

853
00:38:13,080 --> 00:38:15,319
Speaker 4: more people to get a hold. I've never been a

854
00:38:15,320 --> 00:38:16,719
Speaker 4: person to come through a door and close the door

855
00:38:16,760 --> 00:38:18,799
Speaker 4: behind me a lot, oh for sure. And I don't know.

856
00:38:18,840 --> 00:38:21,439
Speaker 4: I don't know why people sometimes feel like, you know, again,

857
00:38:21,520 --> 00:38:24,520
Speaker 4: a win for you is a loss for them. It's like, no, bro, like,

858
00:38:24,760 --> 00:38:28,680
Speaker 4: come on into you know. There's plenty out here for everybody, believe.

859
00:38:28,400 --> 00:38:28,719
Speaker 2: It or not.

860
00:38:28,960 --> 00:38:33,160
Speaker 1: Oh, absolutely absolutely, and I'm all open to it. You

861
00:38:33,200 --> 00:38:36,720
Speaker 1: know how many people have you know, pushed towards opportunities

862
00:38:36,800 --> 00:38:38,840
Speaker 1: and don't want anything for it. Don't even have to

863
00:38:38,840 --> 00:38:41,920
Speaker 1: say anything about it. I feel good that they're winning.

864
00:38:42,040 --> 00:38:44,799
Speaker 1: There's so many different opportunities that I'm going for that

865
00:38:45,120 --> 00:38:47,799
Speaker 1: they might not not have the opportunity for. But there's

866
00:38:47,840 --> 00:38:50,520
Speaker 1: opportunity that's coming to me that other people are taking

867
00:38:50,560 --> 00:38:53,160
Speaker 1: advantage of, and I love to see it. That's what's

868
00:38:53,200 --> 00:38:55,239
Speaker 1: growing the game at the end of the day, that's

869
00:38:55,280 --> 00:38:57,440
Speaker 1: what helps you at the end of the day. Just

870
00:38:57,480 --> 00:39:00,000
Speaker 1: people looking out for people, and I mean the world.

871
00:39:00,800 --> 00:39:03,719
Speaker 1: I mean it's I'm not taking all the opportunities over here.

872
00:39:03,800 --> 00:39:06,000
Speaker 1: I mean, it's just about let's work together as a

873
00:39:06,040 --> 00:39:07,520
Speaker 1: team and let's grow. Man.

874
00:39:07,640 --> 00:39:11,080
Speaker 2: I'm here, I'm here for it. Yeah. Man, that's see.

875
00:39:11,080 --> 00:39:12,520
Speaker 2: If I told y'all, man, best people come from the

876
00:39:12,520 --> 00:39:15,440
Speaker 2: east Side. Man. So so let me ask you.

877
00:39:15,640 --> 00:39:16,880
Speaker 4: I know one of the things that one of your

878
00:39:16,960 --> 00:39:21,239
Speaker 4: ultimate goals is the term prow again. But you also

879
00:39:21,280 --> 00:39:23,880
Speaker 4: got this amazing brand that you're building. Like, just what

880
00:39:23,960 --> 00:39:25,399
Speaker 4: a success look like for you now?

881
00:39:25,640 --> 00:39:25,800
Speaker 1: Is it?

882
00:39:26,040 --> 00:39:27,960
Speaker 4: Is it getting to a certain amount of revenue? Is

883
00:39:28,000 --> 00:39:29,759
Speaker 4: it purely back to go and pro?

884
00:39:29,960 --> 00:39:31,680
Speaker 2: Like? What are you? What do you kind of define

885
00:39:31,680 --> 00:39:34,440
Speaker 2: success for you now? Based on everything you've accomplished. For me,

886
00:39:35,520 --> 00:39:36,719
Speaker 2: it's been a balancing act.

887
00:39:36,920 --> 00:39:40,120
Speaker 1: I'm a me being creative director for east Side Golf

888
00:39:40,320 --> 00:39:42,520
Speaker 1: also founder of east.

889
00:39:42,239 --> 00:39:44,880
Speaker 2: Side Golf, but then also a pro golfer.

890
00:39:45,560 --> 00:39:48,560
Speaker 1: It's a balancing act only because I had to at

891
00:39:48,600 --> 00:39:51,719
Speaker 1: one point designed up until like right now we're designing

892
00:39:52,120 --> 00:39:55,360
Speaker 1: summer and fall twenty twenty six, you know, So I

893
00:39:55,400 --> 00:39:57,759
Speaker 1: had to get so far ahead so then I have

894
00:39:57,880 --> 00:40:00,200
Speaker 1: more time on the back end to practice.

895
00:40:00,239 --> 00:40:02,480
Speaker 2: I don't work all day like I used to. You know.

896
00:40:02,640 --> 00:40:04,160
Speaker 2: Now I get out and I hit balls.

897
00:40:04,200 --> 00:40:06,839
Speaker 1: I get to practice a few phone calls during the day.

898
00:40:06,920 --> 00:40:09,280
Speaker 1: But this is the time that I get to dedicate

899
00:40:09,320 --> 00:40:11,600
Speaker 1: to myself. This is the reason that I started the brand.

900
00:40:12,000 --> 00:40:12,200
Speaker 2: You know.

901
00:40:12,360 --> 00:40:15,839
Speaker 1: I don't, honestly, you know, feel like I'm truly successful

902
00:40:16,000 --> 00:40:18,640
Speaker 1: until I win a golf tournament Like that is the

903
00:40:18,680 --> 00:40:21,200
Speaker 1: one thing that's been on my mind. I'll do whatever

904
00:40:21,239 --> 00:40:23,440
Speaker 1: it takes for our brand to be successful, you know.

905
00:40:24,560 --> 00:40:27,279
Speaker 1: And honestly, with east Side Golf, it's not about me,

906
00:40:27,920 --> 00:40:31,120
Speaker 1: you know, I'll say when I started to fine true

907
00:40:31,120 --> 00:40:32,120
Speaker 1: success with east.

908
00:40:31,960 --> 00:40:34,279
Speaker 2: Side Golf, it started to be about everybody else.

909
00:40:34,600 --> 00:40:37,680
Speaker 1: When I started to really focus and every time we

910
00:40:37,719 --> 00:40:40,440
Speaker 1: have a partnership, the first question that I asked is

911
00:40:40,640 --> 00:40:41,439
Speaker 1: what's the give back?

912
00:40:41,520 --> 00:40:45,120
Speaker 2: Don't I don't let anybody from the team speak. It's me.

913
00:40:45,640 --> 00:40:47,879
Speaker 1: I say, what is the giveback that we're doing for

914
00:40:48,000 --> 00:40:50,799
Speaker 1: either the community or mora else college or any other

915
00:40:50,840 --> 00:40:53,000
Speaker 1: college that you guys at, me your system that you

916
00:40:53,080 --> 00:40:55,880
Speaker 1: work with. And we'll start there and then we'll expand

917
00:40:55,880 --> 00:40:59,040
Speaker 1: the partnership. Cause that used to be me eighteen years ago.

918
00:40:59,160 --> 00:41:01,560
Speaker 1: I used to be writing community, looking for an opportunity,

919
00:41:01,560 --> 00:41:05,360
Speaker 1: looking for an internship, looking for something that I could

920
00:41:05,400 --> 00:41:07,600
Speaker 1: that could help me grow as a person. So now

921
00:41:07,680 --> 00:41:10,560
Speaker 1: I'm in this position, why not give back and be

922
00:41:10,880 --> 00:41:14,160
Speaker 1: intentional on every single partnership and everything that we do.

923
00:41:14,480 --> 00:41:15,640
Speaker 2: So I think that's important.

924
00:41:15,640 --> 00:41:17,480
Speaker 4: And again, like when you've got it out the mud,

925
00:41:17,520 --> 00:41:18,879
Speaker 4: as you say, like, I feel the same way about

926
00:41:18,920 --> 00:41:21,400
Speaker 4: a lot of things. And that's why I think a

927
00:41:21,400 --> 00:41:23,520
Speaker 4: lot of what you can also define your success by

928
00:41:23,680 --> 00:41:25,239
Speaker 4: is when you look back to the number of people

929
00:41:25,239 --> 00:41:27,080
Speaker 4: that you've put on and put in positions, even if

930
00:41:27,120 --> 00:41:29,080
Speaker 4: it wasn't at that moment it was you open the

931
00:41:29,080 --> 00:41:31,239
Speaker 4: door for him. Like one of my favorite stories I

932
00:41:31,239 --> 00:41:32,920
Speaker 4: always kind of tells, I had this kid that used

933
00:41:32,920 --> 00:41:36,040
Speaker 4: to work for me when I first started butter and

934
00:41:36,160 --> 00:41:38,520
Speaker 4: you know, he came from Deloitt. He's also at the Moorhouse,

935
00:41:38,600 --> 00:41:41,960
Speaker 4: and funny enough, the reason why I hired him when

936
00:41:42,000 --> 00:41:43,759
Speaker 4: I saw his resume come through was because he went

937
00:41:43,800 --> 00:41:46,080
Speaker 4: to Morehouse and I was like, look, bro, he was

938
00:41:46,120 --> 00:41:48,960
Speaker 4: working as an accountant actually at Deloitte and he wanted

939
00:41:48,960 --> 00:41:50,920
Speaker 4: to get into the agency space. And I remember telling him,

940
00:41:50,960 --> 00:41:53,680
Speaker 4: I say, look, man, I'm in this position now because

941
00:41:54,239 --> 00:41:56,279
Speaker 4: no bs, like a black woman opened the door for

942
00:41:56,400 --> 00:41:59,120
Speaker 4: me and got me in here and got me me

943
00:41:59,200 --> 00:42:01,640
Speaker 4: my first agency. And then I've thrown that now to

944
00:42:01,719 --> 00:42:03,640
Speaker 4: a senior vice president and I told him, I said,

945
00:42:04,040 --> 00:42:05,960
Speaker 4: and I said, I feel like, if I don't give

946
00:42:06,000 --> 00:42:08,400
Speaker 4: you this opportunity, you're probably not going to get it

947
00:42:08,440 --> 00:42:09,640
Speaker 4: from somebody else anytime soon.

948
00:42:10,239 --> 00:42:11,759
Speaker 2: And you know, yeah, that's hell.

949
00:42:11,800 --> 00:42:13,279
Speaker 4: He has a little nepotism if you want to kind

950
00:42:13,280 --> 00:42:15,200
Speaker 4: of call it that, because I feel like he deserved it.

951
00:42:15,239 --> 00:42:17,120
Speaker 4: He was an any and you know, the agency world

952
00:42:17,200 --> 00:42:18,719
Speaker 4: is very weird where if you don't come from it's

953
00:42:18,760 --> 00:42:20,239
Speaker 4: hard to get in. It's like how do you go

954
00:42:20,280 --> 00:42:22,799
Speaker 4: from account into creative? But you know what open the

955
00:42:22,800 --> 00:42:24,239
Speaker 4: door for him? And I just had lunch with that

956
00:42:24,239 --> 00:42:26,359
Speaker 4: brother like a week or two ago. Man, now he's

957
00:42:26,400 --> 00:42:28,759
Speaker 4: about to become like a director almost a VP level

958
00:42:28,800 --> 00:42:31,319
Speaker 4: at another agency. And I mean that was like seven

959
00:42:31,400 --> 00:42:31,879
Speaker 4: years ago.

960
00:42:32,160 --> 00:42:32,359
Speaker 2: Wow.

961
00:42:32,400 --> 00:42:34,040
Speaker 4: And I think that's why it's so important, right, Like

962
00:42:34,080 --> 00:42:35,719
Speaker 4: you got to look back at all and I can

963
00:42:35,719 --> 00:42:36,960
Speaker 4: tell it all the time. I can look back to

964
00:42:37,080 --> 00:42:39,279
Speaker 4: so many people that I know that in one way

965
00:42:39,320 --> 00:42:41,040
Speaker 4: or another, I opened the door for him. I gave

966
00:42:41,040 --> 00:42:43,600
Speaker 4: me the first opportunity. I hired because I ain't got

967
00:42:43,600 --> 00:42:45,520
Speaker 4: to go to where and watch my back, you know

968
00:42:45,560 --> 00:42:47,120
Speaker 4: what I mean? And I think I feel like it's

969
00:42:47,120 --> 00:42:48,840
Speaker 4: the same way for you. There's been people over the

970
00:42:48,920 --> 00:42:52,120
Speaker 4: years where again, whether it's through the community work you're doing,

971
00:42:52,120 --> 00:42:54,000
Speaker 4: the youth work you're doing, just the stuff you've probably

972
00:42:54,080 --> 00:42:54,440
Speaker 4: touched with the.

973
00:42:54,400 --> 00:42:56,640
Speaker 2: East Side, you know what I mean.

974
00:42:57,400 --> 00:43:00,120
Speaker 4: There's a lot of people and that's what allows you

975
00:43:00,120 --> 00:43:01,799
Speaker 4: to continue to kind of do this work, is right.

976
00:43:01,800 --> 00:43:16,160
Speaker 4: You also are bringing people up with you for people

977
00:43:16,160 --> 00:43:18,560
Speaker 4: that are trying to build something and making sure that

978
00:43:18,760 --> 00:43:20,719
Speaker 4: kind of ties back into culture. Like what are some

979
00:43:20,719 --> 00:43:22,400
Speaker 4: of the biggest things you've just learned on this journey,

980
00:43:22,440 --> 00:43:23,840
Speaker 4: Like what would you kind of give advice to for

981
00:43:23,880 --> 00:43:26,040
Speaker 4: a person that it's like, you know what that story

982
00:43:26,080 --> 00:43:28,319
Speaker 4: inspires me. I have an idea that I'm trying to

983
00:43:28,320 --> 00:43:30,040
Speaker 4: get out and put into the world, Like, what's some

984
00:43:30,080 --> 00:43:31,120
Speaker 4: advice you would give to them?

985
00:43:31,239 --> 00:43:34,520
Speaker 1: Yeah, you have to have that purpose. What is your

986
00:43:34,560 --> 00:43:37,760
Speaker 1: purpose for starting this? That purpose has to be something

987
00:43:37,880 --> 00:43:42,040
Speaker 1: that can help the world, that can help people around you,

988
00:43:42,320 --> 00:43:45,440
Speaker 1: or just help your community. You know, if you can

989
00:43:45,560 --> 00:43:48,399
Speaker 1: have that at the forefront, you can get there because

990
00:43:48,440 --> 00:43:50,600
Speaker 1: I'm gonna tell you what, everything leading up to it

991
00:43:50,640 --> 00:43:53,760
Speaker 1: is gonna be hard. Yeah, it's gonna be hard. Sometimes

992
00:43:53,840 --> 00:43:56,200
Speaker 1: damn near impossible. You can be like, I don't know

993
00:43:56,320 --> 00:44:00,400
Speaker 1: how I'm gonna get past this this thing and just

994
00:44:00,480 --> 00:44:03,919
Speaker 1: continue on. But if you keep on the forefront that

995
00:44:04,200 --> 00:44:06,759
Speaker 1: the purpose for this, like for me, was a term

996
00:44:06,840 --> 00:44:10,080
Speaker 1: pro But then also I want people to take.

997
00:44:09,880 --> 00:44:12,200
Speaker 2: Advantage of this game and use it as a tool.

998
00:44:12,560 --> 00:44:16,799
Speaker 1: So many people from our community that you know, they're trying,

999
00:44:16,880 --> 00:44:18,600
Speaker 1: I don't care what they do. They're trying to figure

1000
00:44:18,600 --> 00:44:20,120
Speaker 1: out what they want to do with their life. They're

1001
00:44:20,120 --> 00:44:22,080
Speaker 1: trying to figure out where they want to go or

1002
00:44:22,320 --> 00:44:23,959
Speaker 1: trying to get that first start.

1003
00:44:23,680 --> 00:44:25,920
Speaker 2: But not even knowing that golf is that one thing

1004
00:44:25,960 --> 00:44:26,719
Speaker 2: that can help them.

1005
00:44:26,800 --> 00:44:29,320
Speaker 1: I don't care what you do, you know, So definitely

1006
00:44:29,400 --> 00:44:31,320
Speaker 1: use golf as a tool because at the end of

1007
00:44:31,360 --> 00:44:33,920
Speaker 1: the day, I truly do see golf being something that

1008
00:44:33,920 --> 00:44:37,400
Speaker 1: can raise the Black economy, that can raise Atlini economy

1009
00:44:37,400 --> 00:44:40,520
Speaker 1: if we use it the correct way. And I would say,

1010
00:44:40,560 --> 00:44:42,880
Speaker 1: work hard, man, this is I know a lot of

1011
00:44:42,920 --> 00:44:46,879
Speaker 1: people say, man, I do work hard. I work I mean, yeah, yeah,

1012
00:44:46,920 --> 00:44:50,040
Speaker 1: there's working hard, and then there's also working smart and hard.

1013
00:44:50,320 --> 00:44:53,920
Speaker 1: So definitely putting in systems, Definitely trying things and learning

1014
00:44:53,960 --> 00:44:56,200
Speaker 1: from them. You're not taking any al's. Yeah, you're going

1015
00:44:56,239 --> 00:44:58,879
Speaker 1: to spend some money and they not work all the way.

1016
00:44:58,960 --> 00:45:00,799
Speaker 1: But what did you learn and what do we do

1017
00:45:00,920 --> 00:45:04,160
Speaker 1: from here moving forward? You know, fool me once, shame

1018
00:45:04,239 --> 00:45:07,040
Speaker 1: on you, fool me twice, you know, so you get

1019
00:45:07,040 --> 00:45:09,839
Speaker 1: a chance to learn. You know, take out a line

1020
00:45:09,880 --> 00:45:11,919
Speaker 1: of credit if you need to, you know. I mean

1021
00:45:12,280 --> 00:45:14,239
Speaker 1: when I started the brand, I emptied my four OL

1022
00:45:14,320 --> 00:45:17,720
Speaker 1: one k empty the savings, maxed out the credit cards,

1023
00:45:17,960 --> 00:45:21,560
Speaker 1: and sold all my cryptocurrencies and all inventory with it.

1024
00:45:21,880 --> 00:45:24,600
Speaker 1: So being able to better on yourself is something else,

1025
00:45:24,920 --> 00:45:27,399
Speaker 1: you know. And all I did was flip flip flip.

1026
00:45:27,440 --> 00:45:30,000
Speaker 1: I did like one hundred thousand my first year, you know,

1027
00:45:30,200 --> 00:45:34,799
Speaker 1: and just from there we've built it into a what

1028
00:45:35,200 --> 00:45:38,160
Speaker 1: an eight figure pran now, you know. And it's it's

1029
00:45:38,200 --> 00:45:40,719
Speaker 1: just step by step, man, I mean, and it's not

1030
00:45:40,840 --> 00:45:43,839
Speaker 1: giving up and truly fulfilling it. I'll tell you one

1031
00:45:43,840 --> 00:45:46,560
Speaker 1: thing that truly does work. Whatever you want to do

1032
00:45:46,920 --> 00:45:48,799
Speaker 1: at the at the end of it, it's a goal,

1033
00:45:48,960 --> 00:45:51,799
Speaker 1: but it takes steps to get to that goal. Of course,

1034
00:45:51,840 --> 00:45:55,080
Speaker 1: that's rhetorical, But what's not is each step is a

1035
00:45:55,080 --> 00:45:58,000
Speaker 1: different length. So like some some steps that might take

1036
00:45:58,000 --> 00:46:01,240
Speaker 1: you a week, some steps are three months, some steps

1037
00:46:01,239 --> 00:46:04,400
Speaker 1: are five years. But once you take that step and

1038
00:46:04,440 --> 00:46:06,960
Speaker 1: you completed it and that's what you need to get

1039
00:46:07,000 --> 00:46:09,719
Speaker 1: to the next thing, that's all it takes. But like

1040
00:46:09,760 --> 00:46:12,279
Speaker 1: I said, it's been a long road, Like, yeah, it's

1041
00:46:12,320 --> 00:46:15,640
Speaker 1: been six years that I've been that I since I've

1042
00:46:15,680 --> 00:46:18,680
Speaker 1: created the brand, but I've been playing since I was six.

1043
00:46:18,840 --> 00:46:20,360
Speaker 2: Yeah, you know, it took a lot.

1044
00:46:20,200 --> 00:46:24,080
Speaker 1: Of understanding the game, understanding myself, understanding what I want

1045
00:46:24,120 --> 00:46:27,239
Speaker 1: to change, and understanding what golf needs to see and

1046
00:46:27,280 --> 00:46:30,240
Speaker 1: how that can truly affect the world. And I've truly

1047
00:46:30,280 --> 00:46:34,080
Speaker 1: put that all into east Side, I feel from every aspect,

1048
00:46:34,080 --> 00:46:37,960
Speaker 1: whether that's diversity, opening community or legitimately signing you know,

1049
00:46:38,040 --> 00:46:42,480
Speaker 1: PGA tour athletes, you know dp World Tour athletes, and

1050
00:46:42,600 --> 00:46:46,560
Speaker 1: truly getting our words out there of being authentic.

1051
00:46:47,080 --> 00:46:49,520
Speaker 4: So hey man, look, one of my favorite things I

1052
00:46:49,520 --> 00:46:51,480
Speaker 4: always say is one day, one day's look like it

1053
00:46:51,520 --> 00:46:52,360
Speaker 4: all happened overnight.

1054
00:46:52,600 --> 00:46:56,279
Speaker 2: Yeah, and yeah I get that people like it's like, bro,

1055
00:46:56,320 --> 00:46:58,879
Speaker 2: if you only knew you only knew you only knew.

1056
00:46:58,920 --> 00:47:00,880
Speaker 4: Like I said, you talk about out you know, emptying

1057
00:47:00,920 --> 00:47:03,040
Speaker 4: out bank accounts and four one k's.

1058
00:47:03,840 --> 00:47:05,200
Speaker 2: You know. I remember that I had one of my

1059
00:47:05,239 --> 00:47:05,879
Speaker 2: business man.

1060
00:47:05,960 --> 00:47:08,279
Speaker 4: I pulled up to the title palm place and I

1061
00:47:08,320 --> 00:47:11,000
Speaker 4: was like, I was like, man, I gotta I gotta

1062
00:47:11,000 --> 00:47:13,400
Speaker 4: make payroll, you know, like even if if not for me,

1063
00:47:13,440 --> 00:47:15,319
Speaker 4: it's for the people, because I don't know, it's just

1064
00:47:15,360 --> 00:47:17,520
Speaker 4: something about I know when you're building it and you have,

1065
00:47:17,560 --> 00:47:19,280
Speaker 4: you know, people that rely on you, Like I've always

1066
00:47:19,560 --> 00:47:22,759
Speaker 4: pride in saying like, you know, you're putting your livelihood

1067
00:47:22,760 --> 00:47:24,279
Speaker 4: in my hands a little bit too, you know what

1068
00:47:24,280 --> 00:47:26,440
Speaker 4: I mean. Like you know, at a certain point, you

1069
00:47:26,560 --> 00:47:29,239
Speaker 4: have employees, you got insurance and all this stuff. It's like, man,

1070
00:47:29,280 --> 00:47:31,160
Speaker 4: we got we got the first baby that came out

1071
00:47:31,160 --> 00:47:32,480
Speaker 4: of here. You know what I'm saying, Like I take

1072
00:47:32,520 --> 00:47:35,000
Speaker 4: pride in those kind of things, knowing that like people

1073
00:47:35,239 --> 00:47:38,200
Speaker 4: believe in what I'm doing enough to tie their family's

1074
00:47:38,280 --> 00:47:40,480
Speaker 4: livelihood to it. And I think again, it's the same

1075
00:47:40,560 --> 00:47:41,640
Speaker 4: thing with that whole ecosystem.

1076
00:47:41,640 --> 00:47:43,040
Speaker 2: Man. So look, before we got out of here, bro,

1077
00:47:43,200 --> 00:47:44,920
Speaker 2: like last question for you is.

1078
00:47:44,920 --> 00:47:48,080
Speaker 4: Just what is you know, just for the culture, what

1079
00:47:48,200 --> 00:47:51,279
Speaker 4: is the dream moment freeside golf that hasn't happened yet.

1080
00:47:51,320 --> 00:47:52,960
Speaker 4: Like my guess is it's got something to do with like,

1081
00:47:53,000 --> 00:47:55,120
Speaker 4: you know, either you winning the tournament or like a

1082
00:47:55,160 --> 00:47:58,240
Speaker 4: professional win the tournament or the Master's like rocking the gear,

1083
00:47:58,320 --> 00:48:01,719
Speaker 4: But like what is that dream moment for you and

1084
00:48:01,800 --> 00:48:03,320
Speaker 4: the brand that just hasn't happened yet.

1085
00:48:03,560 --> 00:48:07,879
Speaker 1: Dream moment, I would say definitely one of our pro

1086
00:48:07,920 --> 00:48:11,480
Speaker 1: golfers winning the Masters, that would be dope. Another one

1087
00:48:11,520 --> 00:48:14,960
Speaker 1: would be me winning a pro golf tournament, you know,

1088
00:48:15,120 --> 00:48:18,319
Speaker 1: just in general, that would mean the incomplete circle.

1089
00:48:19,600 --> 00:48:20,440
Speaker 2: Has been overcome.

1090
00:48:20,719 --> 00:48:24,040
Speaker 1: I've never seen a person because they wanted to play

1091
00:48:24,040 --> 00:48:25,480
Speaker 1: a sport they started a company.

1092
00:48:25,719 --> 00:48:27,120
Speaker 2: I've never seen that before.

1093
00:48:27,360 --> 00:48:31,120
Speaker 1: So and that was That's literally my track into what

1094
00:48:31,160 --> 00:48:35,120
Speaker 1: I'm trying to do, hiring more employees and giving more

1095
00:48:35,120 --> 00:48:39,239
Speaker 1: opportunities as well. We have twenty employees now office in

1096
00:48:39,680 --> 00:48:42,480
Speaker 1: Flat Iron, New York, and I mean that's what they

1097
00:48:42,520 --> 00:48:45,120
Speaker 1: work out of. Me and our head of design work

1098
00:48:45,160 --> 00:48:47,960
Speaker 1: here and we work from the golf course, gathering spots

1099
00:48:48,000 --> 00:48:51,440
Speaker 1: sometimes we work just out of different spaces that we

1100
00:48:51,480 --> 00:48:53,480
Speaker 1: feel comfortable and then we can get that design or

1101
00:48:53,640 --> 00:48:57,239
Speaker 1: from you know, and then i'd say golf course, you know,

1102
00:48:57,640 --> 00:49:01,040
Speaker 1: maybe build an east Side golf country club or east

1103
00:49:01,080 --> 00:49:03,839
Speaker 1: Side Golf club, east Side Golf club.

1104
00:49:03,840 --> 00:49:05,799
Speaker 2: Maybe here in Atlanta, you never know.

1105
00:49:06,080 --> 00:49:08,640
Speaker 1: But having the opportunity to work with Mayor Andre on

1106
00:49:08,719 --> 00:49:12,279
Speaker 1: it and uh and and figuring something out but or

1107
00:49:12,320 --> 00:49:16,120
Speaker 1: wherever it may be, I would say, lastly, truly growing

1108
00:49:16,520 --> 00:49:20,520
Speaker 1: the game to a point where we're recognized and have

1109
00:49:20,680 --> 00:49:24,280
Speaker 1: validity in the game of golf in just the world

1110
00:49:24,320 --> 00:49:27,040
Speaker 1: of sports as well. I mean, so many other people

1111
00:49:27,080 --> 00:49:31,120
Speaker 1: like Steph Curry, Jimmy Butler, the list goes on, Jason Tatum.

1112
00:49:31,160 --> 00:49:34,040
Speaker 1: They wear east Side Golf, you know, and because they

1113
00:49:34,120 --> 00:49:36,560
Speaker 1: see the value in the game and they see what

1114
00:49:36,719 --> 00:49:38,920
Speaker 1: we're trying to do. As far as just spread the

1115
00:49:38,960 --> 00:49:42,200
Speaker 1: game to so many more people. Trey Young another one.

1116
00:49:42,280 --> 00:49:46,319
Speaker 1: He loves, loves the game, loves east Side and and yeah, man,

1117
00:49:46,400 --> 00:49:50,280
Speaker 1: I mean, man, you have more collaborations on the way,

1118
00:49:50,520 --> 00:49:53,319
Speaker 1: you know, more opportunities on the way, and you never know,

1119
00:49:53,360 --> 00:49:55,560
Speaker 1: you're gonna you're gonna see some stuff pop up pretty

1120
00:49:55,600 --> 00:49:58,520
Speaker 1: soon that's gonna really excite and really push the golf

1121
00:49:58,520 --> 00:49:59,520
Speaker 1: world in a different way.

1122
00:49:59,760 --> 00:50:03,719
Speaker 4: Hey, brother, Will again, congratulations on everything that you have accomplished.

1123
00:50:03,760 --> 00:50:04,400
Speaker 2: It's amazing.

1124
00:50:04,960 --> 00:50:07,000
Speaker 4: But again, like I said, that there's something that starts

1125
00:50:07,040 --> 00:50:09,520
Speaker 4: an idea, yeah, you know in your apartment or even

1126
00:50:09,560 --> 00:50:11,520
Speaker 4: even not being beyond that, Like I said, going back

1127
00:50:11,520 --> 00:50:13,120
Speaker 4: to the sketches and all the kind of stuff is

1128
00:50:13,440 --> 00:50:17,000
Speaker 4: thrown to something that's impacted and inspired so many people.

1129
00:50:18,040 --> 00:50:20,280
Speaker 4: I can't wait to see, you know, where y'all go next,

1130
00:50:20,320 --> 00:50:23,239
Speaker 4: what happens here, you know, with one of your biggest fans, bro, And.

1131
00:50:23,440 --> 00:50:25,320
Speaker 1: I will say, we do have our first brick and

1132
00:50:25,400 --> 00:50:31,400
Speaker 1: mortar that's opening in July at Detroit Airport. So it's crazy.

1133
00:50:31,440 --> 00:50:34,520
Speaker 1: I started the brand in Detroit right out of my apartment.

1134
00:50:34,760 --> 00:50:37,800
Speaker 1: And I I gotta tell this quick story. Oh yeah,

1135
00:50:37,840 --> 00:50:41,239
Speaker 1: just really quick, man. They probably gonna get upset, but

1136
00:50:41,280 --> 00:50:45,000
Speaker 1: I'll tell it anyway. There was one point I had

1137
00:50:45,200 --> 00:50:48,799
Speaker 1: a mentor and I lived in Detroit at the time,

1138
00:50:49,200 --> 00:50:51,560
Speaker 1: and I was in finance as a regional sales manager.

1139
00:50:52,320 --> 00:50:55,120
Speaker 1: They owned a bank, you know, like president, you know

1140
00:50:55,160 --> 00:50:58,719
Speaker 1: at one point and you know, starting this brand. You know,

1141
00:50:59,520 --> 00:51:02,000
Speaker 1: if I'm in finance and let's say you own a

1142
00:51:02,040 --> 00:51:03,560
Speaker 1: bank and I come to you and say, hey, man,

1143
00:51:03,560 --> 00:51:06,040
Speaker 1: I want to start this clothing brand. As a president

1144
00:51:06,120 --> 00:51:07,600
Speaker 1: of a bank and a guy that does numbers, he's

1145
00:51:07,640 --> 00:51:10,400
Speaker 1: going to say, yeah, you know that point five of

1146
00:51:10,440 --> 00:51:15,000
Speaker 1: a percent creating a clothing brand, it only workser point

1147
00:51:15,040 --> 00:51:16,879
Speaker 1: five percent out of one hundred percent at the time.

1148
00:51:17,280 --> 00:51:20,080
Speaker 1: That's not great odds. So why are you throwing your

1149
00:51:20,360 --> 00:51:22,280
Speaker 1: life away trying to do this clothing brand?

1150
00:51:22,440 --> 00:51:22,640
Speaker 2: You know?

1151
00:51:22,680 --> 00:51:24,960
Speaker 1: And I'm just like, nah, this is something I truly

1152
00:51:25,000 --> 00:51:26,640
Speaker 1: want to do. This is something I really want to

1153
00:51:26,640 --> 00:51:30,360
Speaker 1: push for. And they hit me with the yeah, just

1154
00:51:30,440 --> 00:51:34,400
Speaker 1: go ahead and go to dtw the Detroit Airport, his

1155
00:51:34,600 --> 00:51:38,680
Speaker 1: twelve hundred dollars, just go home, Just go home, you know.

1156
00:51:38,920 --> 00:51:39,720
Speaker 2: And it's crazy.

1157
00:51:39,800 --> 00:51:43,120
Speaker 1: Now I took that twelve hundred dollars, bought inventory with it,

1158
00:51:43,520 --> 00:51:46,759
Speaker 1: paid them back, and now for that same airport that

1159
00:51:46,800 --> 00:51:49,560
Speaker 1: I was supposed to leave, I have a store opening

1160
00:51:49,880 --> 00:51:55,120
Speaker 1: at so truly that that inspiration for me and that

1161
00:51:55,200 --> 00:51:58,080
Speaker 1: drive comes from me wanting what I can see is

1162
00:51:58,120 --> 00:52:00,880
Speaker 1: that professional golf and for people to take advantage of

1163
00:52:00,920 --> 00:52:03,800
Speaker 1: the game. And I wasn't gonna let anything stop me.

1164
00:52:04,080 --> 00:52:06,879
Speaker 1: I mean, eviction notice on my crib, eight hundred dollars

1165
00:52:06,960 --> 00:52:09,040
Speaker 1: a month in unemployment checks, I still got the check

1166
00:52:09,040 --> 00:52:11,320
Speaker 1: stubs on my refrigerator from twenty twenty.

1167
00:52:11,560 --> 00:52:14,440
Speaker 2: You know, and nothing's going to stop you.

1168
00:52:14,480 --> 00:52:16,760
Speaker 1: If you have that mentality, you can have that drive,

1169
00:52:17,239 --> 00:52:20,560
Speaker 1: nothing is going to stop you. And people real truly

1170
00:52:20,719 --> 00:52:24,279
Speaker 1: just surround you that have that same mentality and that

1171
00:52:24,480 --> 00:52:26,320
Speaker 1: just want to see you win and that want to

1172
00:52:26,320 --> 00:52:29,520
Speaker 1: see the game be different and because because that's what

1173
00:52:29,600 --> 00:52:31,200
Speaker 1: it needs at the end of the day.

1174
00:52:31,239 --> 00:52:34,200
Speaker 4: So, man, I thought I was inspiring, brother, you would

1175
00:52:34,440 --> 00:52:38,000
Speaker 4: he inspired me stuff because look, and I definitely have

1176
00:52:38,239 --> 00:52:40,480
Speaker 4: again experienced a lot of those similar things, man, And

1177
00:52:40,480 --> 00:52:42,800
Speaker 4: I hope that people are really hearing what you're saying

1178
00:52:42,800 --> 00:52:45,400
Speaker 4: with this because there's so much there's so many nuggets

1179
00:52:45,400 --> 00:52:46,960
Speaker 4: and like, so many truths in these stories, and I

1180
00:52:46,960 --> 00:52:49,359
Speaker 4: think people need to hear this because again, we only

1181
00:52:49,400 --> 00:52:52,600
Speaker 4: see the end result a lot of times, and everybody

1182
00:52:52,640 --> 00:52:54,719
Speaker 4: thinks it sees everybody thinks entrepreneurship is just going and

1183
00:52:54,719 --> 00:52:55,320
Speaker 4: hanging out.

1184
00:52:55,280 --> 00:52:58,000
Speaker 2: And you know, just you know, tax right off.

1185
00:52:58,000 --> 00:52:59,239
Speaker 4: So you do this and it's like d bro, you

1186
00:52:59,200 --> 00:53:01,200
Speaker 4: got to put in the work and even when you win,

1187
00:53:01,239 --> 00:53:02,959
Speaker 4: and there's still more work to be done, like wait,

1188
00:53:03,120 --> 00:53:04,839
Speaker 4: if you really want to make like you know, again,

1189
00:53:04,920 --> 00:53:07,560
Speaker 4: there's moments where you definitely get to enjoy it and

1190
00:53:07,840 --> 00:53:10,600
Speaker 4: understand that part. But again it's worked. But the ability

1191
00:53:10,640 --> 00:53:12,440
Speaker 4: to do something that you were passionate about, that you

1192
00:53:12,520 --> 00:53:15,560
Speaker 4: care about, and then also using that to help, you know,

1193
00:53:15,760 --> 00:53:18,440
Speaker 4: uplift other people, uplift the game, as I think, is

1194
00:53:18,440 --> 00:53:22,160
Speaker 4: truly amazing. So again, congratulations on every day accomplished. Before

1195
00:53:22,160 --> 00:53:23,640
Speaker 4: we get out of here, for those that don't know,

1196
00:53:24,360 --> 00:53:26,960
Speaker 4: where can they get them some Eastside Golf at how

1197
00:53:27,000 --> 00:53:27,960
Speaker 4: can they support y'all?

1198
00:53:28,000 --> 00:53:30,359
Speaker 2: How can they get involved? Like give them all the things?

1199
00:53:30,440 --> 00:53:30,640
Speaker 4: Yeah?

1200
00:53:30,800 --> 00:53:33,640
Speaker 1: Yeah, you can buy east Side Golf at eastside goolf

1201
00:53:33,680 --> 00:53:37,839
Speaker 1: dot com or our Instagram at east Side Golf, our

1202
00:53:37,880 --> 00:53:41,239
Speaker 1: Twitter or x at east Side Golf. And then we

1203
00:53:41,280 --> 00:53:44,120
Speaker 1: also have a story Eastside Golf Japan eastside goolf JP

1204
00:53:44,280 --> 00:53:47,760
Speaker 1: dot com as well, So but eastside goolf dot com.

1205
00:53:47,800 --> 00:53:48,239
Speaker 2: Go on there.

1206
00:53:48,239 --> 00:53:51,480
Speaker 1: You can download our app Eastside Golf as well, and

1207
00:53:51,560 --> 00:53:53,560
Speaker 1: you can buy as much merch so you can fit

1208
00:53:53,640 --> 00:53:58,120
Speaker 1: into the cart. And also we'll we'll post a promo

1209
00:53:58,200 --> 00:53:59,839
Speaker 1: code on here so you guys can come on here

1210
00:54:00,080 --> 00:54:02,480
Speaker 1: watching at the end of the show, definitely he'll post

1211
00:54:02,480 --> 00:54:05,520
Speaker 1: the promo codesh we can get you got some some

1212
00:54:05,640 --> 00:54:07,560
Speaker 1: pieces for the love so I got you.

1213
00:54:07,640 --> 00:54:09,560
Speaker 4: Thank I love it man, well Elija want to get man.

1214
00:54:09,560 --> 00:54:12,359
Speaker 4: Congratulations with everything and that's the pod man.

1215
00:54:12,400 --> 00:54:12,759
Speaker 2: We out.

1216
00:54:13,800 --> 00:54:15,600
Speaker 4: You've been listening to button Nomics and Omi your host

1217
00:54:15,640 --> 00:54:17,920
Speaker 4: Brandon Butler, got comments, feedback?

1218
00:54:18,040 --> 00:54:18,880
Speaker 2: Want to be on the show.

1219
00:54:19,040 --> 00:54:22,239
Speaker 4: Send us an email today at hello at butternomics dot com.

1220
00:54:22,400 --> 00:54:25,480
Speaker 4: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1221
00:54:25,560 --> 00:54:28,280
Speaker 4: Ksey Pegram, with marketing support from Queen and Nikki.

1222
00:54:28,640 --> 00:54:30,080
Speaker 2: Music provided by mister Hanky.

1223
00:54:30,440 --> 00:54:32,719
Speaker 4: If you haven't already, hit that subscribe button and never

1224
00:54:32,760 --> 00:54:34,840
Speaker 4: missed an episode, and be sure to follow us on

1225
00:54:34,880 --> 00:54:38,080
Speaker 4: all our social platforms at butter dot at l. Listen

1226
00:54:38,160 --> 00:54:40,960
Speaker 4: to button Nomics on the iHeartRadio app, Apple Podcasts, or

1227
00:54:41,000 --> 00:54:42,520
Speaker 4: wherever you get your podcasts.