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Speaker 1: Okay, I have a lot of thoughts about this, but

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Speaker 1: I don't know if they're linear thoughts.

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Speaker 2: I don't know if they're going to make any sense.

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Speaker 1: But engagement ring sales are down, so failed romances due

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Speaker 1: to the coronavirus pandemic have impacted the wedding industry, resulting

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Speaker 1: in a nosedive in the sales of engagement rings. To

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Speaker 1: get back to pre pandemic levels, engagement ring sales for

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Speaker 1: jewelers that include sales Jared Kay Diamonds Direct would need

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Speaker 1: to increase by twenty five percent by twenty twenty six.

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Speaker 1: It's not just engagement rings taking a hip with the

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Speaker 1: pandemic resulting in brides moving away from traditional weddings and dresses.

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Speaker 1: Data from the CDC earlier this year noted that weddings

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Speaker 1: weren't get back to pre pandemic levels either, as fewer

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Speaker 1: couples are deciding to tie the knot. And I would

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Speaker 1: love to know what people think about this. You can

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Speaker 1: call any time, by the way. Eight five, five, five, nine,

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Speaker 1: one one oh three five. Okay, here's my thing about

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Speaker 1: engagement rings. I don't know if this is going to

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Speaker 1: make any sense. So engagement rings, you know, However, many

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Speaker 1: years ago, De Beer's convinced everybody that what was truly

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Speaker 1: considered like a junk rock was the thing that everybody wanted. Yeah, right,

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Speaker 1: you had to have a diamond that everyone right, every

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Speaker 1: woman wanted a diamond, So it became a status symbol, right,

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Speaker 1: And the bigger the diamond, typically the more you were

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Speaker 1: loved slash, the more money that somebody was willing to spend.

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Speaker 1: But I think it's fair to say, can we all

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Speaker 1: agree that for the longest time, a diamond was a

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Speaker 1: status symbol, and the size of the diamond was also

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Speaker 1: a status symbol.

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Speaker 2: Whether that's fair or not.

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Speaker 1: I know rich people who wear an heirloom diamond, or

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Speaker 1: rich people who are now rich that were not rich

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Speaker 1: when they were proposed to. So the diamond's small, and

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Speaker 1: they still wear that because it has sentimental value. Okay,

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Speaker 1: So now they have the lab grown diamonds, right, which

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Speaker 1: are a fraction of the price. So I can now

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Speaker 1: go get a three four, I get a gigantic monster

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Speaker 1: diamond for my fiance, and I'm not spending anywhere near

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Speaker 1: what I would have spent before. So I feel like

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Speaker 1: that in some ways removes the status symbol I'm not

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Speaker 1: saying that a big diamond and that's manufactured is any

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Speaker 1: less great or or any less beautiful, but it's not

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Speaker 1: as expensive. So it's like, now when you look at

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Speaker 1: someone's ring, are you really as concerned about how much

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Speaker 1: it costs? Because it used to be, oh my god,

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Speaker 1: that's a jalo diamond that was a million dollars. Now

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Speaker 1: you might look at it and now you realize, well,

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Speaker 1: it doesn't have to be a million dollars anymore. So

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Speaker 1: then I asked myself the question of why diamonds at all,

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Speaker 1: Like at that point, why don't we Why does it

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Speaker 1: have to be a diamond? Why does it have to

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Speaker 1: be huge? Why does it have to be anything? Because

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Speaker 1: I can go buy a beautiful, flawless diamond it was

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Speaker 1: grown in a lab for like a I don't know

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Speaker 1: a fraction of what I would have had to pay

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Speaker 1: twenty years ago. So it doesn't really say anything about

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Speaker 1: how much money you do or don't have. It never

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Speaker 1: really did, because think about it, I know people that

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Speaker 1: have huge rings and the women are making the payments

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Speaker 1: on the ring because that's what they wanted and the

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Speaker 1: dude couldn't afford it, but they wanted something, and so

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Speaker 1: it was like or dude went out and financed a

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Speaker 1: gigantic ring and then lost his job, and then they

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Speaker 1: wind up taking this on as like a joint household expers.

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Speaker 2: I'm just saying the whole thing is crazy.

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Speaker 1: So what I wonder is, does everybody still want a

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Speaker 1: gigantic traditional diamond ring or are we at this point

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Speaker 1: going well, it doesn't necessarily say anything about anything, So

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Speaker 1: why does it have to be that?

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Speaker 2: It could be anything? You don't feel this way? No,

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Speaker 2: absolutely not. It needs to be a diamond, and you

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Speaker 2: want a big ass diamond. It doesn't have to be big,

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Speaker 2: but it has to be. It has to fit me.

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Speaker 1: Do you care if it was growing in the ground

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Speaker 1: or in the laboratory, Just.

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Speaker 3: Don't tell me. Don't tell me the difference. I wouldn't

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Speaker 3: know if you gave me some cubans or cronium.

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Speaker 4: No.

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Speaker 5: No.

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Speaker 3: The thing with me is like I have to walk

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Speaker 3: around and wear this, so I have to like it,

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Speaker 3: and it also represents me, so like I have to

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Speaker 3: like it. That's all I care about is that I

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Speaker 3: have to like the diamond.

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Speaker 2: I have to like it.

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Speaker 3: But I definitely think women still want rings. We still

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Speaker 3: want diamonds.

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Speaker 2: I just feel like people used to stay in their head.

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Speaker 1: And I'm making this some kind of but people used

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Speaker 1: to stay in their head, you know, I don't know

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Speaker 1: ten thousand dollars a carrot, fifteen thousand not whatever it

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Speaker 1: is in their minds, they'd be like, oh, that's two carrots.

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Speaker 2: He spent twenty k on that.

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Speaker 6: WHOA.

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Speaker 1: Well, now you don't know, and it shouldn't have ever

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Speaker 1: been that way. But if I'm going to make a

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Speaker 1: splash on a status symbol, I don't know it'll if

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Speaker 1: it'll be that anymore, because I don't really know what

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Speaker 1: it means.

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Speaker 3: But most people can't tell if it was grown in

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Speaker 3: a lab or in the backyard.

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Speaker 2: You don't know. But at some point I trust me.

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Speaker 1: I'm trying to grow diamonds in money, and people are like,

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Speaker 1: manufactured diamonds are flawless. Yes they are, but they're significantly

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Speaker 1: less expensive though. So it doesn't it doesn't can't. It

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Speaker 1: doesn't mean what you think it means anymore. I don't

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Speaker 1: think so at that point it's like, well, why why

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Speaker 1: would I go out and spend all this money on

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Speaker 1: a flawless natural diamond when I can get a cheaper

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Speaker 1: one this way, or I could go get get they're

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Speaker 1: getting so big, I could just go get a fake

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Speaker 1: one and most people wouldn't know the difference.

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Speaker 2: I get. Jewelers are listening to me.

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Speaker 1: Now, I'm going no, I don't say that, and I'm

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Speaker 1: not saying that you get whatever, get whatever you want.

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Speaker 2: But I don't know.

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Speaker 1: I'm just thinking, like, what if I go out and

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Speaker 1: I go buy some crazy expensive Tiffany ring for somebody,

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Speaker 1: and if somebody else goes and gets another ring that

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Speaker 1: looks exactly the same that was a tenth of the price, Well,

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Speaker 1: then if I were a status guy, we're the same,

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Speaker 1: I guess, which means why did I spend so much money?

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Speaker 3: But you're not the same because you know that you

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Speaker 3: spent a real bad the world. The rest of the

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Speaker 3: world doesn't. Well, if we pull out the diamond tester, no.

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Speaker 1: No, okay, because yeah, I get you know me, I'm

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Speaker 1: always carrying around a diamond. Oh congratulations when you're engagement,

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Speaker 1: give me that thing? You crazy? Hey Stephanie, good morning, Stephanie.

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Speaker 2: How are you.

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Speaker 5: I'm good? How are you Hi?

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Speaker 2: What did you want to say? Welcome? Thanks for listening.

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Speaker 5: So I just wanted to say, you know, like I

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Speaker 5: was a woman who got engaged in December of twenty twenty,

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Speaker 5: so like right after COVID, I don't have the biggest diamond,

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Speaker 5: but it's the diamond ring that fits me. It's my

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Speaker 5: single stone in the center and a nice halo and

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Speaker 5: diamonds down the Vand it did not cost an arm

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Speaker 5: and a leg.

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Speaker 7: I know exactly what it costed.

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Speaker 5: So for me, it's not about the diamond. My fiance

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Speaker 5: went in and he picked the ring. We looked at

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Speaker 5: him together, and he went back and got the style

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Speaker 5: that he felt that fit me, which to me is

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Speaker 5: more of a token of the love and the relationship

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Speaker 5: than just like a status symbol.

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Speaker 2: Yeah, he was listening.

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Speaker 1: He got what he could afford, he got what he

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Speaker 1: knew you would want exactly.

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Speaker 2: Yeah, that's the point, right.

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Speaker 1: Right.

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Speaker 5: And I'm a bartender at a hall on the weekends

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Speaker 5: four weddings, and there has definitely been a decrease in

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Speaker 5: the amount of weddings that have been happening. Back when

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Speaker 5: I started, they were almost every single weekend. I went

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Speaker 5: an entire month in July of twenty twenty one not

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Speaker 5: bartending one wedding, and I mean it was definitely a

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Speaker 5: decrease from where we saw the year before, and I

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Speaker 5: just we're still not married, we're still engaged, but we

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Speaker 5: don't know if we want to spend that money on

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Speaker 5: a wedding for one night when we can go and

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Speaker 5: spend it maybe ships, getting married at a courthouse, or

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Speaker 5: eloping with our family and friends to like a nice,

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Speaker 5: longer vacation. Yeah, kind of edge about it.

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Speaker 2: It makes a lot of sense.

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Speaker 1: Thank you, Stephanie, have a great day, and congratulations you too.

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Speaker 2: I guess so all I'm.

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Speaker 1: Saying is I don't care what you spend I just

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Speaker 1: think that maybe this is like the equalizer, different different products,

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Speaker 1: different trends now, it's like the equal It's like, well,

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Speaker 1: maybe the standard is changing now and I can spend

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Speaker 1: less on a ring and more on something else like

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Speaker 1: a honeymoon or or or maybe we've learned during the

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Speaker 1: pandemic that we didn't need to have a wedding at all,

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Speaker 1: like this, lady, you know, Hey, Liz, Hey high Liz,

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Speaker 1: good morning.

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Speaker 7: Good morning.

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Speaker 8: I love you guys, Hey.

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Speaker 2: Love you too. What did you want to say?

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Speaker 5: I actually got engaged just before the pandemic hit, and

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Speaker 5: we had started to wedding plan, and it was driving

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Speaker 5: us crazy, and the guest list the most price was

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Speaker 5: just going up.

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Speaker 7: And up, and then the pandemic hit and we were

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Speaker 7: ultimately so relieve because it gave us an excuse to.

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Speaker 4: Elope and nobody could be mad at us for it,

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Speaker 4: and we sent all our money.

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Speaker 7: On this great trip, just us and two friends and

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Speaker 7: my mom and it was really ideal.

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Speaker 1: Yeah yeah, well, good for you and congratulations, thank you.

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Speaker 8: And we also got staff fire instead of a diamond.

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Speaker 1: See yeah, that's what I'm saying, like, maybe you like

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Speaker 1: something else better and so it doesn't have to be

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Speaker 1: the same as everybody else, or as big or smaller.

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Speaker 2: It doesn't really matter. Thank you, Liz, have a good day.

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Speaker 6: Yeah, thanks, thanks.

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Speaker 2: I mean, still go buy something, I guess. You know.

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Speaker 2: Do we have any adjewelers on the air. I don't know. Yeah,

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Speaker 2: go buy from them if we do. Omar Hi.

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Speaker 8: Big more than everyone.

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Speaker 1: Hey, oh Mari, Hi, good morning, thanks for listening. So yeah,

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Speaker 1: it turns out that the whole wedding industry is still

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Speaker 1: sort of down from pre pandemic levels.

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Speaker 2: Engagement, ring sales are down, all of that stuff. What

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Speaker 2: do you think?

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Speaker 8: So yeah, you know, I actually married to my high

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Speaker 8: school sweetheart. We got engaged in the year before the

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Speaker 8: pandemic hit, and we went ring shopping and you know,

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Speaker 8: we were thinking about whether we should have a court

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Speaker 8: dat or a whole reception. We ended up having, you know,

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Speaker 8: deciding on reception. We had our down payment and everything,

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Speaker 8: and then pandemic hit. We lost our our you know,

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Speaker 8: our deposit for the place, for the venue. The venue

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Speaker 8: actually ended up shutting down. But at that point, you know,

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Speaker 8: we were still looking for rings and stuff, and I decided,

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Speaker 8: you know, I'll go get her something. I ended up

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Speaker 8: getting her a nice diamond ring which is you know,

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Speaker 8: which is which is her birth zone, So there was

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Speaker 8: no going around that.

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Speaker 4: Yeah, well yeah, so but no, you know, we ended

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Speaker 4: up getting married in court, and we were actually on

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Speaker 4: a fence about even continuing, you know, if we should

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Speaker 4: look for a venue, and we.

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Speaker 8: Were like, you know what, we already got buried in court.

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Speaker 8: Let's just live with your parent. We're still living with

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Speaker 8: our parents.

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Speaker 2: Not at that point, we're you.

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Speaker 8: Know, kind of fresh out of college and uh, you know,

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Speaker 8: just deciding what our plan was because the pandemic kind

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Speaker 8: of just threw a bench into everything.

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Speaker 1: Yeah, I heard that. I heard that about the pandemic camp.

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Speaker 1: It did kind of you had kind of mess some

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Speaker 1: stuff up for people. Omar Man, congratulations, thank you for calling.

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Speaker 8: Thank you, thanks so much.

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Speaker 2: The pandemic was that was whacky? Wouldn't that whole thing?

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Speaker 5: Is it?

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Speaker 2: Meh hi? I said, all right, mish miss is it right?

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Speaker 5: Oh?

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Speaker 2: Hi, hi, mish hi, Yes.

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Speaker 5: Good morning.

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Speaker 7: I was just calling his chair. So I'm one of

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Speaker 7: the girls that you know, likes the big Sparkley, but

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Speaker 7: I also feel like I have a good head on

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Speaker 7: my shoulders, and you know, I wasn't expecting my husband

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Speaker 7: don fiance to pay the price of a car for

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Speaker 7: a ring that I want.

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Speaker 6: So we did a lot of investigating and we decided

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Speaker 6: to go with something alternative, which was Moys Night. So

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Speaker 6: still Sparkley still looks like a diamond, but they're actually harder,

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Speaker 6: And so I was able to get a ring that

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Speaker 6: I liked, but in a price point that worked for us,

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Speaker 6: and you know, we could still have afford a wedding.

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Speaker 1: That Yeah, So that makes a lot of sense. I

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Speaker 1: guess that's what I'm saying, is like, maybe that that's

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Speaker 1: what's going on here. Is the whole thing is just

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Speaker 1: sort of bringing to light the fact that there's plenty

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Speaker 1: of other things to spend money on, but other than

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Speaker 1: other than that.

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Speaker 2: Actually, thank you so much.

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Speaker 8: End of the day.

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Speaker 7: Getting married to somebody you love, You're welcome.

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Speaker 1: Yeah, No, I wish you a lifetime of happiness, not

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Speaker 1: the average seventy eight years that most people get. I

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Speaker 1: want you to have the whole damn thing. Okay, unless

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Speaker 1: you get tired of him. Unless you get tired of him,

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Speaker 1: then drop his ass and move on. It's okay, no

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Speaker 1: one's judging. Okay, day, Okay, thank you. She's like, no,

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Speaker 1: I just want you to know I support you either way.

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Speaker 2: More Fred Show Next