WEBVTT - Exploring the AI Revolution, Recycling Behaviors

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 2>Stenebeck on Bloomberg Radio. All right, well, we're joined now

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<v Speaker 2>by Craig Mundy, president of Munday and Associates and also

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<v Speaker 2>former Microsoft Chief Research and Strategy Officer, on location on

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<v Speaker 2>Zoom in Washington, DC. He's here to discuss his new

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<v Speaker 2>book Genesis, Artificial Intelligence, Hope and the Human Spirit. And

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<v Speaker 2>this was co authored with former Google CEO Eric Schmidt

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<v Speaker 2>and the late doctor Henry Kissinger. I want to get

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<v Speaker 2>into the book and the future of AI and humanity,

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<v Speaker 2>but I first want to ask Craig about just how

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<v Speaker 2>this partnership of the three authors came together and the

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<v Speaker 2>idea for writing this book.

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<v Speaker 3>Begod. I've known Henry for about well in twenty seven

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<v Speaker 3>years now. Back in the earlier days at Microsoft, we

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<v Speaker 3>started to deal with a number of challenges on a

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<v Speaker 3>global basis, and I was introduced to Henry and we

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<v Speaker 3>became fast friends. That lasted another twenty five years, and

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<v Speaker 3>so we talked very regularly, almost twice a month. We'd

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<v Speaker 3>sit and talk for a while, and that evolved about

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<v Speaker 3>five or six years ago to a discussion more and

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<v Speaker 3>more around artificial intelligence. Eric Schmidt I've actually known since

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<v Speaker 3>he was originally joined Sun Microsystems, probably pushing toward forty

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<v Speaker 3>years now, and Eric and I encountered each other in

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<v Speaker 3>a number of ways and places. You know, we both

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<v Speaker 3>served President Obama as science advisors during.

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<v Speaker 1>His terms, and.

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<v Speaker 3>We got a chance be a meeting that we attended

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<v Speaker 3>with Henry about six years ago to get Henry first

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<v Speaker 3>exposed to what was happening in artificial intelligen and he

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<v Speaker 3>was I guess ninety four at the time or something,

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<v Speaker 3>but he was completely taken by the issues that he

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<v Speaker 3>thought would be created by the emergence of a super intelligence.

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<v Speaker 3>And because his background was in philosophy and history as

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<v Speaker 3>well as diplomacy, you know, he got more and more

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<v Speaker 3>interested and involved in that. That led to Eric and

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<v Speaker 3>Henry and Dan Huttonlocker from MIT wrote a book a

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<v Speaker 3>few years ago. We started to talk about the issues,

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<v Speaker 3>but it didn't really talk so much about possible solutions,

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<v Speaker 3>and the discussions I was having with Henry at the

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<v Speaker 3>time were targeted a little more at this question of

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<v Speaker 3>solutions than the very long term issues, and that led

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<v Speaker 3>to the three of us coming together and designing to

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<v Speaker 3>write a second book that would focus more on both

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<v Speaker 3>the upsides and a strategy for how to manage the downside.

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<v Speaker 3>And that's Genesis.

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<v Speaker 4>Genesis, I guess the beginning of this new era that

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<v Speaker 4>that we face. What I find most interesting is the

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<v Speaker 4>with the involvement of Henry Kissinger. Then to me, it

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<v Speaker 4>means you can use artificial intelligence to do more things

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<v Speaker 4>than like make Siri better, but maybe solve the Middle

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<v Speaker 4>East conflict. And I wonder how AI would attempt to

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<v Speaker 4>do something like achieve world peace. How would you use

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<v Speaker 4>that tool to reach that goal?

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<v Speaker 3>Well, you know, you chose an interesting word. Tool. In

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<v Speaker 3>the book, we talk about our view that over the

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<v Speaker 3>long term, our involvement with an ultimately relationship with these

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<v Speaker 3>super intelligent machines goes through three phases. First phase, we're

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<v Speaker 3>sort of in now is is where we use it

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<v Speaker 3>as a tool, much like we have in all the

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<v Speaker 3>other inventions you know mankind has made. But we think

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<v Speaker 3>this is the first one where things have to move

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<v Speaker 3>beyond thinking of it as a tool that just amplifies

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<v Speaker 3>our own capabilities. We call the second stage coexistence, where

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<v Speaker 3>humans come to the realization that in essence these machines

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<v Speaker 3>are like a new intelligent species, and in fact, it

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<v Speaker 3>is probably super intelligent relative to humans. And while it's

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<v Speaker 3>not a biological species and the way we normally think

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<v Speaker 3>about it, it has sort of all those other properties.

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<v Speaker 3>So that puts us in a situation where we want

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<v Speaker 3>to think about how does this other intelligent species help us?

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<v Speaker 3>And that brings on many new issues philosophical, you know,

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<v Speaker 3>societal and technological, and so you know, there's a lot

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<v Speaker 3>of focus on that. Assuming we manage to get through

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<v Speaker 3>that in a positive way and humans come out the

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<v Speaker 3>other side, you know, in kind of a new environment,

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<v Speaker 3>then we end up in a stage we call co evolution,

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<v Speaker 3>where as has happened with biological species over the millennium

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<v Speaker 3>on Earth. You know, each of these things begins to

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<v Speaker 3>affect the other and you end up with some long

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<v Speaker 3>term symbiotic relationship. And while we can't really define what

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<v Speaker 3>that will be in advance, you know, we expect that

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<v Speaker 3>that's where this ultimately ends up. And so in that regard,

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<v Speaker 3>at each of these points in time, how AAI will

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<v Speaker 3>affect everything, including diplomacy and international relations as well as

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<v Speaker 3>science and discovery and politics. You know, we look at

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<v Speaker 3>some of those issues specifically in the book, but I

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<v Speaker 3>think in each of those three phases, the role that

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<v Speaker 3>the AI plays in moving toward resolution, you know, could

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<v Speaker 3>be quite different.

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<v Speaker 2>Description of the book said that AI might well solve

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<v Speaker 2>some of the greatest mysteries of our universe and elevate

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<v Speaker 2>the human spirit to unimaginable heights. I'm wondering what the book,

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<v Speaker 2>in this exploration of AI actually teaches the reader about

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<v Speaker 2>what it means to be human.

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<v Speaker 3>Well, one of the things that we point out in

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<v Speaker 3>the book is that humanity is ultimately going to have

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<v Speaker 3>to redefine the things that we think characterize humanity. We

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<v Speaker 3>call in a book for the need to redefine dignity.

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<v Speaker 3>Dignity as a base of giving people sort of purpose

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<v Speaker 3>and self respect we think is going to have to

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<v Speaker 3>be rethought once the AI begins to not only be

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<v Speaker 3>smarter than we are in virtually every field, but where

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<v Speaker 3>the emergence of it in conjunction with robotics and a

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<v Speaker 3>redisc rebution of work. In many ways, humans have always

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<v Speaker 3>had to work in order to be able to survive,

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<v Speaker 3>and in that environment, work becomes a big component of

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<v Speaker 3>how they view themselves and produce his dignity. And you know,

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<v Speaker 3>as the as the AI and the and the evolving

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<v Speaker 3>technical environment changes the relationship between work and humans, you know,

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<v Speaker 3>we're going to have to rethink what these things are.

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<v Speaker 3>And so, you know, the book tries to point to

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<v Speaker 3>areas where we think the emergence of super intelligent machines

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<v Speaker 3>will benefit humans in science and discovery and things like

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<v Speaker 3>healthcare and education. But in the long run, it's really

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<v Speaker 3>also a call for humans to come together with some

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<v Speaker 3>urgency in order to be able to continue to redefine

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<v Speaker 3>and utilize our own agency during this transitional period.

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<v Speaker 4>Craig, then, do we continue to control this technology or

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<v Speaker 4>this super intelligence, because it sounds like in the final

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<v Speaker 4>phase it becomes near to omniscient and omnipotent. But I'm

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<v Speaker 4>not sure that there's any reason it would be omni benevolent.

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<v Speaker 4>Like you know, I always think of the three properties

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<v Speaker 4>of a Christian God, is it really going to want

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<v Speaker 4>to do good?

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<v Speaker 3>In the book, we talk about a new idea that's

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<v Speaker 3>emerging in some quarters academically and a little bit it's

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<v Speaker 3>been the focus of my own work in this area,

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<v Speaker 3>which is to try to think about how do we

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<v Speaker 3>engineer the AI in such a way that, in fact,

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<v Speaker 3>it does have a fundamental grounding in the same value

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<v Speaker 3>systems that are important to humanity. Without that, you know,

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<v Speaker 3>you could say, and of course, many of the things

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<v Speaker 3>that have been written in the last couple of years

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<v Speaker 3>tend to be sensational. Sensationalized, you know, visit the risk

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<v Speaker 3>of the of the machine and the humans. And you know,

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<v Speaker 3>our own view is that if we want to contain

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<v Speaker 3>those risks, there's ultimately no way to do that other

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<v Speaker 3>than by building a trusted way in which the AI

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<v Speaker 3>itself is involved in policing its own actions.

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<v Speaker 1>Uh.

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<v Speaker 3>And you know, we've come to believe that that that's possible.

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<v Speaker 3>And so if we can build this kind of trusted

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<v Speaker 3>system that can monitor and and to some extent control

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<v Speaker 3>the use of all the other AIS collectively, then we

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<v Speaker 3>think that we can avoid many of the downsides and

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<v Speaker 3>get the full benefit of AI without suffering a substantial

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<v Speaker 3>risk that the AI becomes basically adversarial to humanity.

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<v Speaker 4>Fascinating, really fascinating stuff, Craig, and fantastic that you get

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<v Speaker 4>a chance to write with doctor Kissinger his last piece

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<v Speaker 4>of work, at least his last book. Craig Mundy there

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<v Speaker 4>on his book Genesis, Artificial Intelligence, Hope and the Human Spirit,

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<v Speaker 4>which he wrote with Henry Kissinger and Eric Schmidt. Thanks

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<v Speaker 4>very much for joining us. Let's talk right now about

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<v Speaker 4>the environment and waste Management or now it's known as

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<v Speaker 4>w M. We have Tara Hemmer right now out of Houston,

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<v Speaker 4>Texas joining us, senior vice president, chief Sustainability Officer at

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<v Speaker 4>wn w M. And as we you know, look at

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<v Speaker 4>the rising temperatures, the rising wind, the natural disasters. How

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<v Speaker 4>can WM or waste management help in this crisis?

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<v Speaker 1>Well, thank you so much for having me. And it

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<v Speaker 1>did take me a while to get used to the

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<v Speaker 1>to the name change to WM. But it really is

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<v Speaker 1>about the fact that WM. We handle so many different

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<v Speaker 1>material types each and every day, and a lot of

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<v Speaker 1>people don't know this about us. We are the largest

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<v Speaker 1>recycler in North America and we made significant investments announce

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<v Speaker 1>a one point four billion dollar investment in recycling infrastructure

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<v Speaker 1>across North America from twenty twenty two to twenty twenty six.

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<v Speaker 1>And this is about bringing access to communities. Recycling is

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<v Speaker 1>something that's so tangible and people can get their brains around.

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<v Speaker 1>But there are some myths around recycling that we really

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<v Speaker 1>want to work towards, so to speak, mythbusting.

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<v Speaker 2>Yeah, I have to admit, you know, I do recycle. However,

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<v Speaker 2>I also typically will like a meme that has to

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<v Speaker 2>do with the fact that, like, why am I recycling

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<v Speaker 2>my yogurt container when you know a CEO is taking

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<v Speaker 2>a private jet thirty times a year. But I still recycle.

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<v Speaker 2>But Tara, I'd love to hear kind of what your

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<v Speaker 2>recent recycling port kind of showed about consumer perceptions of

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<v Speaker 2>what recycle, what the impact of recycling actually is, because

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<v Speaker 2>sometimes when you put your yogurt container in the recycling bin,

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<v Speaker 2>it it really doesn't feel like you're doing much right.

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<v Speaker 1>That's right, well, and the most important. We did this

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<v Speaker 1>study because we wanted to understand what are consumers preferences

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<v Speaker 1>and what are they what's their understanding around recycling, And

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<v Speaker 1>what we found was really fascinating. We found that consumers

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<v Speaker 1>really are interested and want to know more about four

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<v Speaker 1>key areas. They're they're interested in learning more about recycling.

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<v Speaker 1>They want to be edged about what happens to their materials.

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<v Speaker 1>They need more access to recycle. Some communities don't even

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<v Speaker 1>have recycling as a service. And that's something that's incredibly important.

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<v Speaker 1>And then what we also found is that consumer brands,

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<v Speaker 1>there's a lot of brand pull from millennials. And so

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<v Speaker 1>I'm so glad you brought up the example of yogurt containers,

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<v Speaker 1>because when I meet people in my community or my neighborhoods,

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<v Speaker 1>a lot of people are really interested in can I

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<v Speaker 1>recycle my yogurt container? And then what happens to it

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<v Speaker 1>once it gets recycled. The thing is we need to

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<v Speaker 1>bring to life what happens to the materials that you

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<v Speaker 1>put in the bin a yogurt container. In our world,

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<v Speaker 1>it gets turned into paint cans, as an example, or

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<v Speaker 1>your water bottle that you might put in your recycling bin,

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<v Speaker 1>it could get turned into another water bottle. It could

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<v Speaker 1>get turned into a parel that you wear each and

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<v Speaker 1>every day. In our case, it gets turned into our employees' uniforms.

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<v Speaker 1>There's no greater circularity story than that. And in other instances,

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<v Speaker 1>it gets turned into carpet that goes into homes. So

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<v Speaker 1>it's important to know that if you are putting the

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<v Speaker 1>right recycling types in your bin, it does get turned

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<v Speaker 1>into other products, and the vast majority of it stays

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<v Speaker 1>in the United States.

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<v Speaker 4>Right, although there are a lot of caveats there like

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<v Speaker 4>so By the way, this is the second time we've

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<v Speaker 4>talked about yogurt on today's show. I think it's funny

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<v Speaker 4>because there's so many skews, right. If you go to

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<v Speaker 4>a grocery store, there's nothing they have more different kinds

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<v Speaker 4>of than yogurt. I typically eat Siggi's yogurt, and when

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<v Speaker 4>I'm done with it, I'm always wondering, do I have

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<v Speaker 4>to rinse the yogurt out of it before I put recycling?

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<v Speaker 4>Do I need to rip off the paper label and

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<v Speaker 4>put that in the paper recycling bin before I put

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<v Speaker 4>my yogurt in the plastic recycling bin. And then when

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<v Speaker 4>that all goes into the bins, what are the chances

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<v Speaker 4>that the garbage men are actually going to take that

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<v Speaker 4>stuff to recycling or are they all going to throw it,

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<v Speaker 4>as I suspect, in the same giant bin that they

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<v Speaker 4>throw all of the other garbage into, you know, or

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<v Speaker 4>sell it to a company that just ships it off

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<v Speaker 4>to Indonesia and floats it in the ocean outside of

0:15:10.960 --> 0:15:15.040
<v Speaker 4>Jakarta rather than recycling it. I think the transparency problem

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<v Speaker 4>is a really big one. Tara, how do you overcome that?

0:15:19.320 --> 0:15:23.080
<v Speaker 1>Well, First and foremost, I want to underscore at WM,

0:15:23.280 --> 0:15:27.960
<v Speaker 1>we take recycling extremely seriously. It's one of our more

0:15:28.000 --> 0:15:32.080
<v Speaker 1>significant business lines. And when we collect your materials at

0:15:32.080 --> 0:15:36.200
<v Speaker 1>the curb, it goes to a WM recycling facility or

0:15:36.360 --> 0:15:39.520
<v Speaker 1>a recycling facility that we're vetting, and we have very

0:15:39.640 --> 0:15:43.600
<v Speaker 1>sophisticated technology. I think this is something that people don't

0:15:43.640 --> 0:15:48.080
<v Speaker 1>really understand. When you throw your yogurt container, your water bottle,

0:15:48.200 --> 0:15:51.800
<v Speaker 1>your hardboard boxes from all the e commerce shopping that

0:15:51.840 --> 0:15:55.040
<v Speaker 1>we're doing, and you put it in one bin, single stream.

0:15:55.360 --> 0:15:58.880
<v Speaker 1>We have advanced technology that sorts it out, so pulls

0:15:58.920 --> 0:16:02.200
<v Speaker 1>out that cardbore container from all of the other things

0:16:02.200 --> 0:16:05.960
<v Speaker 1>that it's commingled with, and we send it in a

0:16:06.000 --> 0:16:09.320
<v Speaker 1>lot of instances to domestic markets and that cardboard box

0:16:09.440 --> 0:16:12.480
<v Speaker 1>might get turned into a pizza box that shows up

0:16:12.560 --> 0:16:17.240
<v Speaker 1>in your local neighborhood. And regarding plastics, you know, I've

0:16:17.240 --> 0:16:19.760
<v Speaker 1>heard this from others too, like do I rinse my

0:16:19.880 --> 0:16:24.280
<v Speaker 1>material I've heard of people putting their peanut butter jars

0:16:24.280 --> 0:16:25.200
<v Speaker 1>through the dishwasher.

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<v Speaker 3>Don't do that.

0:16:27.840 --> 0:16:31.760
<v Speaker 1>From an environmental perspective, But also we want to have

0:16:31.960 --> 0:16:36.600
<v Speaker 1>these materials mostly clean, and so if you can just

0:16:36.720 --> 0:16:39.040
<v Speaker 1>you know, give it a quick rinse, that's great. But

0:16:39.120 --> 0:16:41.800
<v Speaker 1>when it ends up at our facilities, we're still able

0:16:41.840 --> 0:16:45.360
<v Speaker 1>to pick it out, and we work really hard to

0:16:45.480 --> 0:16:49.600
<v Speaker 1>build markets for these materials. That's a big part of

0:16:49.680 --> 0:16:51.800
<v Speaker 1>what we do. And I think the other reason why

0:16:51.800 --> 0:16:54.720
<v Speaker 1>we did the study is there is a recognition that

0:16:54.800 --> 0:16:58.080
<v Speaker 1>people are confused and they want to better understand where

0:16:58.320 --> 0:17:01.360
<v Speaker 1>if I'm doing all this work, where do my materials go.

0:17:01.520 --> 0:17:04.680
<v Speaker 4>Tara, We're gonna have to Sorry, we're going to running

0:17:04.720 --> 0:17:06.280
<v Speaker 4>upgainst the clock, but we're gonna have to have you

0:17:06.320 --> 0:17:09.640
<v Speaker 4>come back because this really is fascinating stuff and interesting

0:17:09.640 --> 0:17:12.520
<v Speaker 4>to hear what WM it does and how dedicated you are.

0:17:12.560 --> 0:17:16.680
<v Speaker 4>Tarah Hammer there, senior vice president, chief sustainability Officer at WM.

0:17:17.200 --> 0:17:18.760
<v Speaker 4>This is Bloomberg