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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: All right, so let's get into this. Let's try to

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Speaker 4: help people master social media. So let's talk about it.

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Speaker 4: So what are the dues and don'ts of social media?

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Speaker 4: Let's start there.

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Speaker 5: Oh, this is a good one. The dues and don'ts

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Speaker 5: of social media? Is there any platform specific you want

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Speaker 5: to talk about.

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Speaker 4: Let's do Instagram and TikTok. I think those are the

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Speaker 4: most important platforms currently.

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Speaker 5: The thing you want to look at social media is

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Speaker 5: you go from uploading trendy dance videos to actually building

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Speaker 5: a brand. So when you're building a brand, what I

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Speaker 5: like to tell people is, don't take five years to

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Speaker 5: do something when you can do it in twelve months,

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Speaker 5: and let me build a guide for you so that

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Speaker 5: you don't make the same mistakes that most beginner content

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Speaker 5: creators do. So when you do set up a page,

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Speaker 5: you want to make sure that it's optimized. When you

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Speaker 5: create a new page, people will post one picture, they'll

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Speaker 5: promote it to their friends and family members and go,

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Speaker 5: I didn't get an engagement. My journey's over.

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Speaker 3: Now.

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Speaker 5: You want to make sure that you upload that page

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Speaker 5: and optimize it with at least twelve posts, so that way,

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Speaker 5: if one of those things goes viral, people will live

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Speaker 5: on and go, oh, I know exactly what I'm going

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Speaker 5: to get out of this. This guy's a filmmaker, he's

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Speaker 5: an entrepreneur, and he's going to teach me stuff about

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Speaker 5: social media's to teach me stuff about video content creation.

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Speaker 5: So don't leave your page blank?

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Speaker 6: How about? And this is just something that a lot

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Speaker 6: of people struggle with.

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Speaker 7: They'll start something and they might be doing it consistently

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Speaker 7: for about two months and they're like, there's no growth.

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Speaker 6: What are some ways to grow your page?

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Speaker 5: You have to look at social media and be very

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Speaker 5: patient with it because a lot can change for you

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Speaker 5: in twelve months. It is a huge mental battle, and

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Speaker 5: I will say people have to have belief when jumping

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Speaker 5: into something. If you're going to be passionate about social media,

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Speaker 5: that's what you have to treat it as like a

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Speaker 5: business owner almost right. You have to believe wholeheartedly see

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Speaker 5: this through because you know there's going to be those

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Speaker 5: those rainy days for you. And if you don't have

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Speaker 5: that patience when you're going into like social media, then

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Speaker 5: that can be like the mental battle can mess you up.

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Speaker 5: To answer your question, Troy, you were saying growth, the growth, growth,

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Speaker 5: So getting into social media, you might be like, Okay,

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Speaker 5: two months I uploaded some content. It's not working. You've

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Speaker 5: got to step back and identify what you are, what

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Speaker 5: you're putting out there. Maybe your hook's wrong, maybe your

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Speaker 5: call to actions off. You're not engaging with other people

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Speaker 5: that's within your community. So with to say your niche

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Speaker 5: is business in finance, you want to follow about eight

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Speaker 5: to ten people that you look up to within there.

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Speaker 5: So whenever they post something, you're in the comments leaving

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Speaker 5: something valuable not only for that person but for the

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Speaker 5: entire community because when they click on your page, now

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Speaker 5: they're gonna be, oh, this guy also talks about business

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Speaker 5: and finance, but in a different way. That's a really

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Speaker 5: great growth hack. Another growth hack is we now have

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Speaker 5: the ability to like on stories on Instagram, so you

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Speaker 5: can go into other people's followers. You can go into

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Speaker 5: their recent posts and their likes, and you'll see people's bubbles,

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Speaker 5: their icons and avatars that are lit up that they

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Speaker 5: have a story. Go on their story and like it,

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Speaker 5: because now they're gonna be who the heck is this

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Speaker 5: guy like in my stories? They're gonna jump into your page,

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Speaker 5: click the first video and if it's valuable, you got

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Speaker 5: a new follower, you got a new supporter for life.

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Speaker 4: Very important, which you just said the first one you

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Speaker 4: ever heard of a guy at Wall Street trapper. So

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Speaker 4: that's how he when before we met him, we put

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Speaker 4: him on the show and it really helped grow his

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Speaker 4: situation a lot. But he was trying to get our attention.

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Speaker 4: And when he first started his page and he used

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Speaker 4: to comment, he used to go into comments and just write,

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Speaker 4: not really like being combative, but you know, he might

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Speaker 4: have a different point of view, or you know, he

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Speaker 4: might want to add a little bit more value to

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Speaker 4: the situation, or it's like, well this is another way

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Speaker 4: to look at it type, you know, something like that.

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Speaker 4: And he would do that consistently, and I'm like, what

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Speaker 4: is this writing in the comments all the time? I mean,

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Speaker 4: so I was fermised. So when he introduced himself to

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Speaker 4: me in person, I was already familiar with him from

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Speaker 4: writing in the comments. And he had later on said

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Speaker 4: that was one of his strategies where he would he

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Speaker 4: think he did it for a few different pages, and

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Speaker 4: like that's what he was doing to try to get

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Speaker 4: people to recognize him. But it also help us recognize him,

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Speaker 4: because it's like, if you pay attention to your page,

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Speaker 4: you start to notice it's like a local pub. You

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Speaker 4: notice the people that come to the bar every day.

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Speaker 4: If you're the bar owner.

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Speaker 6: Right.

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Speaker 4: So now it's like if you have somebody that's constantly

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Speaker 4: commenting every single day, it's like a community, Like you

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Speaker 4: know who they are, they stand out to you. So

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Speaker 4: that's definitely something that's beneficial and I've seen it work firsthand.

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Speaker 4: And liking the stories is interesting because that's another thing

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Speaker 4: that is because if you have like, let's say, two

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Speaker 4: thousand people that vi your story, and you have ten

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Speaker 4: people that like the story, then you might like it

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Speaker 4: and to see like, Okay, who is this person I

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Speaker 4: like my story? And that happens a lot, especially when

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Speaker 4: it's people of the opposite sex.

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Speaker 6: That's true.

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Speaker 4: It's like, who's this girl that like my story? Like

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Speaker 4: you know what I'm saying, let me check her page out,

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Speaker 4: you know what I mean. So it's just like what

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Speaker 4: you just said, that definitely happens in real life. And

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Speaker 4: I never thought about life in the story as a

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Speaker 4: way to get people's attention for business, but it's beneficial

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Speaker 4: and I can see how that can work. So that

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Speaker 4: was actually extremely valuable information. So let me ask you

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Speaker 4: this captions. How important is it writing captions? What kind

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Speaker 4: of captions should you write? What's the does and don'ts

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Speaker 4: with writing captions on your post.

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Speaker 5: As humans were naturally curious, and with that curiosity, if

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Speaker 5: you watch a movie, you'll notice how the directors will

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Speaker 5: purposely have certain subjects in focus. When they did the

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Speaker 5: Avengers movie, when everybody was jumping out of that bubble

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Speaker 5: and you're like, okay, you got black Panther coming out

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Speaker 5: on Wakanda, and you got there was a lot going on,

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Speaker 5: but you could focus on what was happening. So the

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Speaker 5: dues and don'ts of writing captions are make sure that

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Speaker 5: you they're easy to read, and make sure they're not

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Speaker 5: too fast. I like to think of a caption as

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Speaker 5: like a title, like let's just say, for example, it's

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Speaker 5: three tips for growing your Instagram page. It's a speed bump.

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Speaker 5: When somebody's scrolling down. You're going to see some surfer surfing,

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Speaker 5: you're gonna see somebody posing doing some fashion video, and

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Speaker 5: then you're gonna get to like some actual educational content.

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Speaker 5: And because there's text, now, we have to stop because

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Speaker 5: it's so big and we have to read it. So

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Speaker 5: for people who are just jumping right into it and

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Speaker 5: just putting captions on there, it is important because they

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Speaker 5: say ninety percent of people don't actually listen to what's

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Speaker 5: going on. Yeah, that's crazy, but that differs from platform

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Speaker 5: to platform. How often is somebody opening TikTok on the

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Speaker 5: train and not like listening to what's going on. It's

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Speaker 5: usually Instagram because it's a picture app. They do have

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Speaker 5: videos on there, but you're really on there because you're like, Okay,

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Speaker 5: I'm checking to see what my friend erness.

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Speaker 3: What's up.

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Speaker 8: You have a walk into a small business and everything

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Speaker 8: just works like. The checkout is fast, the receipts are digital,

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Speaker 8: tipping is a breeze, and you're out the door before

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Speaker 8: the line even builds odds are they're using Square. We

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Speaker 8: love supporting businesses that run on Square because it just

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Speaker 8: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 8: at a pop up market, or even one of our

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Speaker 8: merch partners. Square makes it easy for them to take payments,

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Speaker 8: manage inventory, and run their business with confidence, all from

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Speaker 8: one simple system. If you're a business owner or even

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Speaker 8: just thinking about launching something soon, Square is hands down

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Speaker 8: one of the best tools out there to help you start,

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Speaker 8: run and grow. It's not just about payments, it's about

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Speaker 8: giving you time back so you can focus on what

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Speaker 8: matters most Ready to see how Square can transform your business,

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Speaker 8: visit Square dot com backslash go backslash eyl to learn

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Speaker 8: more that Square dot Com backslash, go backslash eyl. Don't wait,

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Speaker 8: don't hesitate. Let's Square handle the back end so you

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Speaker 8: can keep pushing your vision forward. This episode is brought

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Speaker 8: to you by P and C Bank. A lot of

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded. Or one hundred thousand illegal aliens

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Speaker 1: have been arrested. If you were here illegally, your next

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Speaker 1: you will be fine nearly one thousand dollars a day.

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Speaker 2: Imprisoned and deported, you will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland.

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Speaker 5: Security is doing the stories. You don't need audio, But

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Speaker 5: with TikTok, I've never I've hardly seen people watching a

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Speaker 5: TikTok without the audio.

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Speaker 4: So you talked about passionate Wait wait, wait, let me

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Speaker 4: let me just figure so captions. I want to stay

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Speaker 4: on this caption point before we move on. So there's

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Speaker 4: two parts of captions though, right, the captions on the

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Speaker 4: video within his captions captions. So the video captions are

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Speaker 4: extremely important because that's the headline for like an article,

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Speaker 4: right like, it tells you what you what you. Some

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Speaker 4: people think that it messes up the esthetic. It probably does,

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Speaker 4: but it's like, what's it's more important? Do you want

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Speaker 4: to be super artsy and have a great aesthetic or

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Speaker 4: do you want people to watch you a video? But

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Speaker 4: how important is it for the caption in the actual

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Speaker 4: caption part of it, like writing like the caption.

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Speaker 5: Right now, in twenty twenty three, it's critical because SEO now,

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Speaker 5: platforms like TikTok, Instagram is even getting there as well.

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Speaker 5: Search engine optimization isn't just for the dot COM's and

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Speaker 5: for YouTube of the world.

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Speaker 6: If you go onto.

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Speaker 5: TikTok, it's really smart. If I'm looking for a song

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Speaker 5: but I don't remember the lyrics or the title, I

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Speaker 5: can just put in what's that song that goes done

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Speaker 5: dun done, da da dun done, and it'll show it

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Speaker 5: as crazy. Or I can go what are the best

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Speaker 5: restaurants in Vegas? And now I'm like, okay. Instead of

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Speaker 5: going through these articles with ads, TikTok is spitting out

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Speaker 5: exactly what I need.

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Speaker 4: Oy. So the search engine optimization is now utilizing social

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Speaker 4: media captions absolutely on Google Google.

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Speaker 5: Yes, and that's like metadata. So if you're building a

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Speaker 5: brand and you have a website a couple social media pages,

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Speaker 5: after a few months, it'll pick up on those captions

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Speaker 5: that you're writing. So if somebody's searching it and it's

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Speaker 5: a very niche specific topic, it can show up on Google,

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Speaker 5: but more importantly internally natively into those apps. So if Instagram,

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Speaker 5: if in my caption I'm putting three tips for filmmakers,

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Speaker 5: and I go into the search bar of Instagram and

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Speaker 5: I put tips for filmmakers, the hashtag is no longer

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Speaker 5: just the only thing that you can identify with that video,

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Speaker 5: like that unique indicator. It now will spit out those

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Speaker 5: videos choosing keywords.

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Speaker 4: Yeah, that's a very beneficial thing to know because even

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Speaker 4: like my son, like TikTok is a search engine pretty

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Speaker 4: much at this point. Yeah, all these kids, everybody, they're

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Speaker 4: finding restaurants, they're finding new things from TikTok is becoming Google.

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Speaker 4: So that would make sense that I wasn't aware of

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Speaker 4: that that keywords are part of how they're actually spitting

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Speaker 4: out recommendations.

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Speaker 5: What's even crazier than that is you can go into

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Speaker 5: Instagram and there's a setting. Once you make a post,

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Speaker 5: there's three dots you can press or it's like advanced settings.

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Speaker 5: They always change the wording or where they put stuff.

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Speaker 5: But you can add in metadata tags.

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Speaker 6: To it as well.

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Speaker 4: It's in Instagram, yep, medistata tags.

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Speaker 6: So that's the part. Like I'm talking about what you like.

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Speaker 7: You just said passion, right, and so one of the

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Speaker 7: things is like when you're passionate about it, you got

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Speaker 7: to study it every day and learn from it every day.

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Speaker 7: So my thing is like the average person, right, where

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Speaker 7: are they going to go to do that research or

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Speaker 7: find that metadata or find you know, things that they

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Speaker 7: can help optimize the performance of their posts?

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Speaker 6: Right?

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Speaker 7: Because it's not just everyday information, and the challenge is

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Speaker 7: that every day, maybe every week, it changes, that's right,

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Speaker 7: So where would you would you go to even find

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Speaker 7: a data to research and to stay up to date

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Speaker 7: with it?

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Speaker 5: First of all, I have to say to a lot

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Speaker 5: of people that are listening. Most people that are listening

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Speaker 5: to earn your leisure, They want to make a huge

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Speaker 5: difference in their lives. You want to make a change,

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Speaker 5: but it really starts with our daily habits. Most people

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Speaker 5: won't go out to do that search. You look at

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Speaker 5: our parents, they had to walk to the library with

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Speaker 5: typewriters to do research. You can just pick up a phone.

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Speaker 5: You can ask Siri, hey, you know what is social media?

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Speaker 5: You can learn at least one new thing a day

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Speaker 5: within the span of five minutes, and in that five

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Speaker 5: minute video you might get thirty little nuggets you never

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Speaker 5: knew about. So what I would tell people is pick

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Speaker 5: up your phone, go on Google, go on YouTube.

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Speaker 4: And it's that complicated.

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Speaker 5: Yeah, into type in like what is social media? If

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Speaker 5: there's something you've heard and you're like, what's evergreen content?

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Speaker 5: What search engine optimization? Now you take writing your notes. Okay,

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Speaker 5: I'm gonna diniversity research about this now, and everyone learns different.

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Speaker 5: Like I was never a school type guy, Like I

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Speaker 5: was a DNF student, but I was a visual learner.

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Speaker 5: And that's important for people because whoever you're listening to

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Speaker 5: you're getting your information from. First, make sure they're credible. Second,

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Speaker 5: make sure that the teaching skills speaks to you. People

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Speaker 5: like simplified and not complicated ways of explaining things.

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Speaker 3: So what is metadata?

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Speaker 6: To attack. What exactly is that?

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Speaker 5: It's how the Internet reads a post, so it just

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Speaker 5: adds extra information into there. Right, So you'll look at

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Speaker 5: when you write a blog post on Squarespace or WordPress

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Speaker 5: or even a YouTube video, adding your tags is metadata.

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Speaker 5: It's basically how search engine technology and algorithms can rank

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Speaker 5: the discoverability of your posts.

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Speaker 4: Speaking of blogs, is it still beneficial to write blog?

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Speaker 4: Years ago, blogs was extremely beneficial and then social media

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Speaker 4: kind of take over and social media is a blog

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Speaker 4: at that point in time. So is it still beneficial

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Speaker 4: for people to start a blog?

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Speaker 5: It depends on what your goals are. A blog can

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Speaker 5: be incredible. Like I said, make sure you secure your

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Speaker 5: domain name. So dantecatlid dot com is something I wanted

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Speaker 5: to secure, whether or not I wanted to turn it

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Speaker 5: into a blog. It's now my lead landing page because

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Speaker 5: Google will rank it over time. So if somebody writes

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Speaker 5: an article about me and they plug my website into there,

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Speaker 5: it's going to direct them back to my website. Now,

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Speaker 5: blogs can be another stream of revenue for you. You

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Speaker 5: can write it and now when people search up this

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Speaker 5: term on Google, maybe an older demographic will come across

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Speaker 5: your blog and people do enjoy reading. And I don't

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Speaker 5: think there's been a time where it's been cheaper to

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Speaker 5: get stuff written on a blog because you can go

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Speaker 5: on platforms like fiv or upwork or use chat GBT,

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Speaker 5: which I haven't used yet, So don't hold me on

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Speaker 5: that one to write an article for you because that

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Speaker 5: is controversial. So go to fiv or upwork. You could

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Speaker 5: hire a kid in the Philippines to write you thirty

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Speaker 5: articles a month for less than fifteen hundred dollars. And

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Speaker 5: then it's like, let's say you have your content strategy out, know, Okay,

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Speaker 5: here's our thirty videos we're going to drop for the month.

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Speaker 5: We're going to have a YouTube video for that topic.

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Speaker 5: We're going to have an Instagram video, but it's going

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Speaker 5: to be syndicated to TikTok and Pinterest and Facebook and

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Speaker 5: all these other platforms. But I'll just go step further

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Speaker 5: and have a blog written about it. So when you

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Speaker 5: click on the blog, just waste for you to make money.

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Speaker 5: You can monetize and offer that as a value proposition

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Speaker 5: to brand partners, or you can make affiliate marketing off

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Speaker 5: of that.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal aliens.

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Speaker 2: Have been arrested.

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Speaker 1: If you are here illegally, your next you will be

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Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's Law, US border and families will

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Speaker 1: be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security,