1 00:00:00,320 --> 00:00:03,000 Speaker 1: Brought to you by the reinvented two thousand twelve Camray. 2 00:00:03,240 --> 00:00:09,840 Speaker 1: It's ready. Are you welcome to stump Mom never told 3 00:00:09,840 --> 00:00:17,680 Speaker 1: you from House Step works dot Com. Hi, and welcome 4 00:00:17,720 --> 00:00:20,919 Speaker 1: to the podcast. I'm Kristen and I'm Molly. Molly, what 5 00:00:20,960 --> 00:00:24,520 Speaker 1: are you drinking right now? Well, Kristen, I'm having a pilsner, 6 00:00:25,079 --> 00:00:28,040 Speaker 1: the Simpler Times Pilsner, which is the Trader Joe's brand 7 00:00:28,080 --> 00:00:32,320 Speaker 1: of pilsner. Me. Do we're drinking on the job, Molly? 8 00:00:32,640 --> 00:00:35,120 Speaker 1: We are, and I want to point out this is 9 00:00:35,120 --> 00:00:38,040 Speaker 1: not something we typically do. Though, I'm gonna go ahead 10 00:00:38,040 --> 00:00:40,560 Speaker 1: and say I think it's helped the podcast we've done already. Yeah, 11 00:00:40,720 --> 00:00:42,800 Speaker 1: I mean I feel loose um and we're not just 12 00:00:42,920 --> 00:00:46,840 Speaker 1: drinking to be crazy. Today's podcast is about beer and women, 13 00:00:47,520 --> 00:00:49,360 Speaker 1: but we thought to really get in the mindset. We're 14 00:00:49,360 --> 00:00:53,840 Speaker 1: calling this research and you know what if if someone says, hey, gals, 15 00:00:53,840 --> 00:00:56,880 Speaker 1: while you drinking on the job, that's horribly irresponsible. I'm 16 00:00:56,920 --> 00:01:00,200 Speaker 1: gonna blame it right back on you listeners because we're 17 00:01:00,240 --> 00:01:05,280 Speaker 1: doing this beer podcast because of responses on Facebook. I 18 00:01:05,959 --> 00:01:08,640 Speaker 1: randomly said something about how we should do something on 19 00:01:08,720 --> 00:01:11,520 Speaker 1: beer for St. Patrick's Day, and by the way, we 20 00:01:11,680 --> 00:01:13,880 Speaker 1: need to do a special St. Patrick's Day episode anyway, 21 00:01:13,920 --> 00:01:18,959 Speaker 1: because it's my mother's birthday, birthday, birthday. Nance Uh, but 22 00:01:19,400 --> 00:01:23,120 Speaker 1: people said, yes, absolutely, do a beer podcast. And what's 23 00:01:23,160 --> 00:01:24,840 Speaker 1: up here while you do it? Yeah, what's up with 24 00:01:24,880 --> 00:01:28,280 Speaker 1: these stereotypes of women and beer? Because so we're just 25 00:01:28,319 --> 00:01:32,120 Speaker 1: trying to please. So we're just drinking beers. So if 26 00:01:32,160 --> 00:01:34,119 Speaker 1: you're of age, feel free to have one with us. Yeah, 27 00:01:34,120 --> 00:01:35,880 Speaker 1: I have a beer. Turn this into a drinking game. 28 00:01:35,880 --> 00:01:39,000 Speaker 1: It'll be easy if Kristen says, if you will, that's 29 00:01:39,040 --> 00:01:42,280 Speaker 1: one point. Hey, I have thanks also to listeners. I 30 00:01:42,280 --> 00:01:46,600 Speaker 1: have tried to weed out if you will. Um. Anyways, 31 00:01:47,680 --> 00:01:50,160 Speaker 1: we're going to talk about beer and the stereotypes associated 32 00:01:50,200 --> 00:01:52,360 Speaker 1: with because and this was something I was never aware 33 00:01:52,400 --> 00:01:56,120 Speaker 1: of when I started drinking. Drinking beer is considered unladylike, 34 00:01:56,320 --> 00:01:58,840 Speaker 1: as someone informed me when I was twenty seven years old, 35 00:01:58,880 --> 00:02:04,480 Speaker 1: and I was like, have been misspen um. But yes, 36 00:02:04,560 --> 00:02:07,680 Speaker 1: it's considered the more manly drink of the alcohol drinks 37 00:02:07,680 --> 00:02:09,079 Speaker 1: out there. All you have to do is watch a 38 00:02:09,120 --> 00:02:12,200 Speaker 1: beer commercial. Molly very true. Yeah, it's it's a bunch 39 00:02:12,200 --> 00:02:17,480 Speaker 1: of bros, you know, drinking some buds, enjoying lovely ladies. Yeah, 40 00:02:17,600 --> 00:02:21,920 Speaker 1: it's rarely like the ladies enjoying some buds looking at bros. 41 00:02:22,320 --> 00:02:24,400 Speaker 1: But if anyone is looking for a commercial like that, 42 00:02:24,480 --> 00:02:28,800 Speaker 1: Kristen I are available. Yes, um, we gladly give you 43 00:02:28,840 --> 00:02:31,640 Speaker 1: insight on what kind of beer commercial would would sway 44 00:02:31,760 --> 00:02:36,400 Speaker 1: us and um, so yeah, it's considered a male drink. 45 00:02:36,520 --> 00:02:38,760 Speaker 1: And you found a really interesting article Christin. I think 46 00:02:38,800 --> 00:02:42,080 Speaker 1: that kicks off the conversation really well from Salon about 47 00:02:42,280 --> 00:02:45,760 Speaker 1: food getting gendered. And this is another common question we 48 00:02:45,880 --> 00:02:48,800 Speaker 1: get from people, um who listened to the podcast, is 49 00:02:48,800 --> 00:02:52,919 Speaker 1: why is chocolate such a woman's food? And this article 50 00:02:52,919 --> 00:02:54,799 Speaker 1: in Salon goes through and says, this is really only 51 00:02:54,840 --> 00:02:58,000 Speaker 1: a US phenomenon. It's about how the chocolate is marketed. 52 00:02:58,120 --> 00:03:01,240 Speaker 1: It's about how um, you know, we think about chocolate 53 00:03:01,240 --> 00:03:03,320 Speaker 1: in the US, and it's become, you know, something you 54 00:03:03,400 --> 00:03:06,160 Speaker 1: see in romantic comedies. The girl gets dumped, she gets 55 00:03:06,200 --> 00:03:09,000 Speaker 1: a munch of chocolate. Men eat steaks, women eat salad. 56 00:03:09,080 --> 00:03:10,799 Speaker 1: She never goes out and gets a six pack of beer. 57 00:03:10,919 --> 00:03:13,720 Speaker 1: So beer and chocolate are are you know, linked in 58 00:03:13,760 --> 00:03:16,320 Speaker 1: this way besides being two things that I love and 59 00:03:16,400 --> 00:03:19,280 Speaker 1: being foods that are highly gendered in that men drink 60 00:03:19,320 --> 00:03:22,680 Speaker 1: beer because they just chug it, blah blah, and women 61 00:03:23,360 --> 00:03:27,840 Speaker 1: eat chocolate because it's you know, they're women. They love chocolate. Um. 62 00:03:27,880 --> 00:03:31,440 Speaker 1: But here's the thing, a lot of ladies are drinking 63 00:03:31,480 --> 00:03:35,160 Speaker 1: the beer these days. There was a National Restaurant Association 64 00:03:35,400 --> 00:03:37,560 Speaker 1: survey from a couple of years ago. They found that 65 00:03:37,600 --> 00:03:41,880 Speaker 1: about half of women are ordering microbrews when they eat out. 66 00:03:41,920 --> 00:03:45,240 Speaker 1: They're not ordering some kind of Mike's hard lemonade alcal pop. 67 00:03:45,760 --> 00:03:49,840 Speaker 1: All right, we want Cosmo? Why not a Cosmo? Cosmo? Well, well, 68 00:03:49,880 --> 00:03:52,040 Speaker 1: you know, sometimes I love a Cosmo. But they're saying 69 00:03:52,120 --> 00:03:54,680 Speaker 1: that far more often then you'd expect women drink beer. 70 00:03:54,720 --> 00:03:56,960 Speaker 1: But the fact that it's a microbrew might have something 71 00:03:56,960 --> 00:03:58,640 Speaker 1: to do with the advertising, which we're going to get 72 00:03:58,680 --> 00:04:02,000 Speaker 1: into later, the ideas that women sip a beer that 73 00:04:02,040 --> 00:04:05,160 Speaker 1: tastes good to them, whereas men kind of thrive on 74 00:04:05,200 --> 00:04:08,480 Speaker 1: the fact that really, i'm gonna put it frankly skanky beer. 75 00:04:09,080 --> 00:04:11,480 Speaker 1: You know, they can just check it back, because I'll admit, 76 00:04:11,520 --> 00:04:13,000 Speaker 1: I've got some standards when it comes to beer. And 77 00:04:13,040 --> 00:04:14,720 Speaker 1: so they're saying that women are more likely to drink 78 00:04:14,720 --> 00:04:18,320 Speaker 1: one that tastes good, that has like this rich brewing history, 79 00:04:18,760 --> 00:04:21,080 Speaker 1: and it might be because we have a slightly more 80 00:04:21,120 --> 00:04:25,039 Speaker 1: refined palette. That's true, I can appreciate all of the 81 00:04:25,160 --> 00:04:28,799 Speaker 1: flavor nuances. There was a really interesting Wall Street Journal 82 00:04:28,839 --> 00:04:31,279 Speaker 1: article about how women might be better tasters of beer 83 00:04:31,360 --> 00:04:34,680 Speaker 1: and how they have one tasting championships because they are 84 00:04:34,720 --> 00:04:39,120 Speaker 1: better able to detect all of the flavors in the beer. Uh. 85 00:04:39,160 --> 00:04:43,560 Speaker 1: And while we are, like you said, when a couple 86 00:04:43,600 --> 00:04:47,240 Speaker 1: of years ago you were told that beer is not 87 00:04:47,400 --> 00:04:50,039 Speaker 1: a ladies drink, It is not lady like to drink beer. 88 00:04:50,320 --> 00:04:53,080 Speaker 1: But you should tell you a little friend that. According 89 00:04:53,120 --> 00:04:56,800 Speaker 1: to a survey from the UK, dudes think it's cool 90 00:04:56,800 --> 00:04:59,560 Speaker 1: and chicks drink beer. Yeah. I can't tell if this 91 00:04:59,640 --> 00:05:02,760 Speaker 1: was a fluff piece, just made to make some ladies 92 00:05:02,760 --> 00:05:04,919 Speaker 1: feel better while they're drinking habit. Yeah I mean this. 93 00:05:05,080 --> 00:05:09,760 Speaker 1: This survey was sponsored by the UK arm of Molson course, 94 00:05:11,200 --> 00:05:13,800 Speaker 1: but yeah, apparently men love it when a woman orders 95 00:05:13,800 --> 00:05:15,720 Speaker 1: a beer. Yeah, she's down to earth. I like to 96 00:05:15,760 --> 00:05:17,880 Speaker 1: think of it kind of like the Rachel Ray effect. 97 00:05:17,960 --> 00:05:19,960 Speaker 1: You know, she's sort of down here. She's gonna make 98 00:05:20,000 --> 00:05:23,120 Speaker 1: you some good nachos and she'll kick back att with you. Two. 99 00:05:23,320 --> 00:05:25,480 Speaker 1: I didn't know there was a Rachel effect. I think 100 00:05:25,520 --> 00:05:27,120 Speaker 1: I made that all up in my head. But just 101 00:05:27,200 --> 00:05:31,400 Speaker 1: from watching responses, from watching Rachel ray with them, that's 102 00:05:31,680 --> 00:05:34,240 Speaker 1: what I feel like happened. That's the whole other podcast. 103 00:05:34,720 --> 00:05:36,880 Speaker 1: So even though you know the numbers are there, the 104 00:05:36,920 --> 00:05:40,240 Speaker 1: market shares their women are ordering beer on dates. Uh, 105 00:05:40,279 --> 00:05:45,080 Speaker 1: thirty percent of beer sales art women, allegedly. Let's talk 106 00:05:45,080 --> 00:05:47,039 Speaker 1: about the history of beer. And I want to kick 107 00:05:47,080 --> 00:05:50,039 Speaker 1: off this conversation with one of my favorite sentences I've 108 00:05:50,040 --> 00:05:53,039 Speaker 1: ever read and stuff Momember told your research history. I 109 00:05:53,080 --> 00:05:56,000 Speaker 1: can't wait to hear this. It's from an article in 110 00:05:56,120 --> 00:06:02,839 Speaker 1: McLean's and uh, here's the sentence. Why is it? The beer, 111 00:06:02,880 --> 00:06:04,720 Speaker 1: as opposed to say wine or color for that matter, 112 00:06:04,760 --> 00:06:09,200 Speaker 1: has come to represent liquid masculinity in Canada and abroad. Surprisingly, 113 00:06:09,279 --> 00:06:13,960 Speaker 1: this hasn't always been the case. American cultural anthropologist Alandi Aimes, 114 00:06:14,040 --> 00:06:17,760 Speaker 1: dubbed the Indiana Jones of Beer, has made it it's 115 00:06:17,839 --> 00:06:20,279 Speaker 1: his life's work to reveal the true history of beer 116 00:06:20,440 --> 00:06:26,200 Speaker 1: as an ancient symbol of the feminine. Yes, whoa, okay A, 117 00:06:27,040 --> 00:06:30,679 Speaker 1: there's an Indiana Jones of beer. Be liquid masculinity. Hello, 118 00:06:31,040 --> 00:06:34,280 Speaker 1: see the ancient symbol of the feminine that's usually reserved 119 00:06:34,279 --> 00:06:39,039 Speaker 1: for things like moons. Yeah, moons, administration, no correction is 120 00:06:39,120 --> 00:06:43,000 Speaker 1: beer boys, it's beer. And you know, when researching this podcast, 121 00:06:43,040 --> 00:06:46,839 Speaker 1: there are all sorts of articles about ancient cultures in 122 00:06:46,880 --> 00:06:51,080 Speaker 1: which the beer making was a pursuit that only women 123 00:06:51,800 --> 00:06:55,920 Speaker 1: could could perform. They were the first beer makers. Yeah, 124 00:06:55,960 --> 00:06:59,279 Speaker 1: I mean this crosses hemispheres. We got the Incan culture, 125 00:06:59,320 --> 00:07:02,880 Speaker 1: We've got nord cultures. Uh, if you fast forward to 126 00:07:03,080 --> 00:07:06,799 Speaker 1: when the British really developed their ales, who's making the beer? 127 00:07:07,279 --> 00:07:11,200 Speaker 1: Ale wives, ale wives and brewster's. In fact, in many 128 00:07:11,280 --> 00:07:15,520 Speaker 1: of the myths about how beer developed, it's always a 129 00:07:15,600 --> 00:07:20,200 Speaker 1: goddess who gives this heavenly beverage to immortal man. And 130 00:07:20,240 --> 00:07:23,480 Speaker 1: there's one anectot. I believe it's Viking culture. This is 131 00:07:23,480 --> 00:07:27,440 Speaker 1: from ancient Finland. Ancient Finland, that's right, where these goddesses 132 00:07:27,520 --> 00:07:32,240 Speaker 1: mix bear saliva, honey and another kind of beer to 133 00:07:32,280 --> 00:07:36,760 Speaker 1: make ale, yes, bear saliva. Only women could think of that, 134 00:07:37,000 --> 00:07:39,880 Speaker 1: only where we could think of that. Indeed, and um, 135 00:07:40,280 --> 00:07:43,560 Speaker 1: this article says that in almost all ancient society's beer 136 00:07:43,680 --> 00:07:47,320 Speaker 1: was considered a gift from a goddess and never a 137 00:07:47,360 --> 00:07:51,520 Speaker 1: male God. So if we fast forward to the seventeen 138 00:07:51,600 --> 00:07:56,160 Speaker 1: hundreds in England when they're developing their ale women a 139 00:07:56,280 --> 00:07:59,200 Speaker 1: k a. The ale wives or the brewsters, because brewster 140 00:07:59,360 --> 00:08:03,400 Speaker 1: is a female form of brewer, so um, punky brewster 141 00:08:03,480 --> 00:08:07,480 Speaker 1: kind of as a conte yeah um. But it's a 142 00:08:07,520 --> 00:08:11,160 Speaker 1: common last name, which indicates that many families probably had 143 00:08:11,200 --> 00:08:14,160 Speaker 1: a female brewer in their family trade, right, because making 144 00:08:14,360 --> 00:08:17,720 Speaker 1: making the ale was a part of their domestic duties. 145 00:08:18,200 --> 00:08:21,040 Speaker 1: Because at the time it was very important because it 146 00:08:21,120 --> 00:08:24,760 Speaker 1: was a lot safer than the drinking water, and it 147 00:08:24,880 --> 00:08:29,040 Speaker 1: also provided an important nutritional content. It was the easiest 148 00:08:29,040 --> 00:08:32,760 Speaker 1: way for them to get the nutrients from cereal grains, right, 149 00:08:32,800 --> 00:08:34,840 Speaker 1: So it was very much a domestic chore. Along with 150 00:08:34,920 --> 00:08:37,319 Speaker 1: making the bread for your family, you would also make 151 00:08:37,360 --> 00:08:40,200 Speaker 1: a batch of beer. And it was not until the 152 00:08:40,200 --> 00:08:43,079 Speaker 1: Industrial Revolution that we hit a pretty key turning point 153 00:08:43,120 --> 00:08:45,160 Speaker 1: in the in the making of beer. And that's when 154 00:08:45,440 --> 00:08:48,160 Speaker 1: the beer goes more into factories and breweries and the 155 00:08:48,200 --> 00:08:51,440 Speaker 1: men take charge. Yes, this is pretty fascinating. With the 156 00:08:51,480 --> 00:08:56,080 Speaker 1: Industrial Revolution, we start moving. We have the rise of urbanization, 157 00:08:56,520 --> 00:08:59,880 Speaker 1: people moving out of the home into the more urbanized centers, 158 00:09:00,000 --> 00:09:03,719 Speaker 1: and men are working out of the home, and taverns 159 00:09:04,080 --> 00:09:09,680 Speaker 1: become a men's domain. Why taverns because of women, because 160 00:09:09,679 --> 00:09:13,040 Speaker 1: of women, because their wives want them in taverns. The 161 00:09:13,080 --> 00:09:14,839 Speaker 1: wives are actually all about the guys going to and 162 00:09:14,960 --> 00:09:18,040 Speaker 1: hanging out at taverns. That way, they're not hanging out 163 00:09:18,240 --> 00:09:22,439 Speaker 1: at brothels with prostitutes. And they decreed they asked bar 164 00:09:22,480 --> 00:09:25,240 Speaker 1: owners to make their taverns mail only so that the 165 00:09:25,640 --> 00:09:28,680 Speaker 1: prostitutes wouldn't come to the bars to find them there too. Yeah, 166 00:09:28,679 --> 00:09:30,959 Speaker 1: and we've talked about women behind the bar, um, the 167 00:09:31,320 --> 00:09:34,080 Speaker 1: history of women and bartending, and it's such a it 168 00:09:34,200 --> 00:09:36,680 Speaker 1: is kind of fascinating history because in some ways we 169 00:09:36,760 --> 00:09:39,760 Speaker 1: sort of shut ourselves in the foot in terms of 170 00:09:39,760 --> 00:09:42,480 Speaker 1: of bars, and now we've kind of had to climb 171 00:09:42,559 --> 00:09:45,560 Speaker 1: our way back. Um. But but it started as you know, 172 00:09:45,640 --> 00:09:48,800 Speaker 1: wives being pretty happy there their men were in a 173 00:09:48,880 --> 00:09:52,440 Speaker 1: sanctioned male only environment, right, And along with that and 174 00:09:52,559 --> 00:09:57,200 Speaker 1: the industrial revolution, ale wives become replaced by the male 175 00:09:57,280 --> 00:10:00,760 Speaker 1: brewers because the women could be on the bar. That's right. Now, 176 00:10:01,360 --> 00:10:04,360 Speaker 1: bar culture is pretty responsible for the state of beer 177 00:10:04,400 --> 00:10:09,160 Speaker 1: advertising today. And that's because when television first came into being, 178 00:10:09,520 --> 00:10:12,840 Speaker 1: people weren't buying them for their homes, but bar keeps 179 00:10:12,840 --> 00:10:15,360 Speaker 1: to buy them. And the only thing on because television 180 00:10:15,400 --> 00:10:18,920 Speaker 1: was so new there was no programming were sports events. 181 00:10:19,000 --> 00:10:22,240 Speaker 1: And nothing sells beer like sporting events. I mean, what 182 00:10:22,360 --> 00:10:27,959 Speaker 1: goes better with football than cheap nasty beer? Oh? Nothing? Well, 183 00:10:28,080 --> 00:10:31,120 Speaker 1: cheese diad maybe? Oh that's that is the correct answer. 184 00:10:31,559 --> 00:10:35,000 Speaker 1: Hot wings. Um. But yes, beer and sports have always 185 00:10:35,040 --> 00:10:37,400 Speaker 1: been linked because that was the first thing on television. 186 00:10:37,760 --> 00:10:40,480 Speaker 1: There were televisions in the bar, so pretty quickly the 187 00:10:40,840 --> 00:10:42,800 Speaker 1: beer makers figured out that if they wanted to sell 188 00:10:42,840 --> 00:10:45,640 Speaker 1: their beer, their captive audience was already there. They were 189 00:10:45,640 --> 00:10:47,800 Speaker 1: already in a tavern watching the game. Let's put a 190 00:10:47,800 --> 00:10:52,400 Speaker 1: beer commercial on, right. But interesting how the women is, 191 00:10:52,440 --> 00:10:56,760 Speaker 1: specifically these wives factor into the equation because you gotta 192 00:10:56,840 --> 00:11:00,800 Speaker 1: also remember that we had prohibition, and after prohibition they 193 00:11:00,880 --> 00:11:03,800 Speaker 1: kind of had to These beer makers had to re 194 00:11:04,000 --> 00:11:08,000 Speaker 1: educate the public that booze in the home is a okay, 195 00:11:08,280 --> 00:11:10,360 Speaker 1: you know, it's totally fine. So they sort of built 196 00:11:10,440 --> 00:11:13,320 Speaker 1: up They also marketed to the women in terms of 197 00:11:14,240 --> 00:11:16,839 Speaker 1: beer being something that will make their husbands so happy 198 00:11:16,920 --> 00:11:19,560 Speaker 1: after a day at work. He just wants an ice 199 00:11:19,600 --> 00:11:22,840 Speaker 1: cold Budweiser and it's just your wifely duty to provide 200 00:11:22,920 --> 00:11:25,640 Speaker 1: that for him. And very interesting to me is the 201 00:11:25,640 --> 00:11:28,760 Speaker 1: whole reason we have six packs is that that's what 202 00:11:28,800 --> 00:11:31,160 Speaker 1: they deemed a woman could carry home from the store, right, 203 00:11:31,160 --> 00:11:32,840 Speaker 1: instead of an eight pack. They were like, no, no, no no, 204 00:11:33,080 --> 00:11:35,680 Speaker 1: heavy for those dainty ladies. Yeah, and I don't mind that. 205 00:11:35,720 --> 00:11:37,800 Speaker 1: I like six packs. They are kind of they're kind 206 00:11:37,800 --> 00:11:39,840 Speaker 1: of easy to car, are easy to carry. But I 207 00:11:39,880 --> 00:11:41,120 Speaker 1: was a little stripped to know that I could have 208 00:11:41,120 --> 00:11:44,280 Speaker 1: been getting eight beers all this time, not necessarily for 209 00:11:44,280 --> 00:11:49,880 Speaker 1: the same p um. So. Like we said, beer marketing 210 00:11:49,960 --> 00:11:55,160 Speaker 1: has constantly been centered around the male, but we have 211 00:11:55,280 --> 00:12:00,920 Speaker 1: an early female advertising icon for beer sales who was 212 00:12:00,960 --> 00:12:04,719 Speaker 1: a woman. Her name was Mabel. Mabel. She was this 213 00:12:04,960 --> 00:12:09,560 Speaker 1: kindly beer gal who would dispense black label because you 214 00:12:09,559 --> 00:12:12,080 Speaker 1: know what rhymes with label, Mabel Mabel. There you go. 215 00:12:12,320 --> 00:12:14,560 Speaker 1: So the saying was like, hey, Mabel a black label 216 00:12:15,080 --> 00:12:17,520 Speaker 1: and uh there. There's some pretty interesting pictures on the 217 00:12:17,520 --> 00:12:20,600 Speaker 1: Internet of how Mabel has evolved over time. Yes, the 218 00:12:20,640 --> 00:12:22,960 Speaker 1: first Mabel, I think got pregnant and had to quit 219 00:12:23,480 --> 00:12:26,120 Speaker 1: because you know, it doesn't really mix great with with beer. 220 00:12:26,120 --> 00:12:29,000 Speaker 1: The I think they knew that at the time. Um, 221 00:12:29,040 --> 00:12:30,719 Speaker 1: but you know, it was just a picture that was 222 00:12:30,760 --> 00:12:34,240 Speaker 1: always there, so beer very early on this first advertising icon. 223 00:12:34,960 --> 00:12:36,840 Speaker 1: That's how we sort of get this idea that beer 224 00:12:36,880 --> 00:12:39,960 Speaker 1: makes you attractive to ladies. Well, it's lovely ladies serving 225 00:12:40,160 --> 00:12:43,520 Speaker 1: the men the beer. Um. And I'm not trying to 226 00:12:43,520 --> 00:12:46,280 Speaker 1: make some kind of feminist statement. I'm I'm just literally 227 00:12:46,280 --> 00:12:48,480 Speaker 1: like talking about if you look at beer advertisements, it's 228 00:12:48,520 --> 00:12:51,839 Speaker 1: like a cute see you know, kind of girl. Yeah, 229 00:12:51,880 --> 00:12:54,960 Speaker 1: st poly girl, a Miller high life girl. You know, 230 00:12:55,000 --> 00:12:57,440 Speaker 1: they're they're lovely ladies with beer on a tray. So 231 00:12:57,480 --> 00:12:59,760 Speaker 1: the fact that we, perhaps as modern women, are a 232 00:12:59,760 --> 00:13:03,720 Speaker 1: little bit alienated from modern beer advertising just has to 233 00:13:03,760 --> 00:13:05,600 Speaker 1: do with the fact that we kind of shut ourselves 234 00:13:05,600 --> 00:13:09,040 Speaker 1: out of it in the first place. Now, one misconception 235 00:13:09,200 --> 00:13:12,320 Speaker 1: that I had going to this podcast was that light 236 00:13:12,440 --> 00:13:17,120 Speaker 1: beer was developed as something for women, because you know, 237 00:13:17,240 --> 00:13:21,000 Speaker 1: diet coke, things like that, diet sodas are clearly marketed 238 00:13:21,040 --> 00:13:23,439 Speaker 1: specifically for for us, because we got to watch our 239 00:13:23,440 --> 00:13:26,280 Speaker 1: waistline well, and also, you know, they look at sales 240 00:13:26,280 --> 00:13:27,920 Speaker 1: now and a lot of that light beer market is 241 00:13:28,000 --> 00:13:32,440 Speaker 1: driven by women. But originally that's it's like you said, Christian, 242 00:13:32,440 --> 00:13:34,880 Speaker 1: it's a really interesting turning point in the seventies, Miller 243 00:13:34,960 --> 00:13:38,160 Speaker 1: introduces Miller White and to me and to you probably Kristen, 244 00:13:38,200 --> 00:13:40,040 Speaker 1: they had the sort of natural opportunity to bring in 245 00:13:40,080 --> 00:13:42,960 Speaker 1: these ladies who are figure conscious, who thought beer had 246 00:13:43,120 --> 00:13:46,000 Speaker 1: too many calories, don't want a beer gut um. And 247 00:13:46,080 --> 00:13:48,800 Speaker 1: instead of you know, approaching this says, oh, here's a 248 00:13:48,800 --> 00:13:52,640 Speaker 1: good female alternative, they get the manliest guys available. They 249 00:13:52,679 --> 00:13:55,760 Speaker 1: get the sports stars of the day, they get Mickey Spillane, 250 00:13:55,760 --> 00:13:58,440 Speaker 1: who writes, you know, those gangster novels, and they have 251 00:13:58,559 --> 00:14:01,760 Speaker 1: them appear in the advertising and pain saying light beers 252 00:14:01,800 --> 00:14:04,240 Speaker 1: aren't sissy, they're the manliest beers of all because you 253 00:14:04,240 --> 00:14:06,440 Speaker 1: can drink so much more of them. Yeah, it's kind 254 00:14:06,480 --> 00:14:09,959 Speaker 1: of funny. It's like Miller Light was creating a need 255 00:14:10,040 --> 00:14:12,640 Speaker 1: that wasn't there. They weren't trying to keep these men 256 00:14:13,240 --> 00:14:16,360 Speaker 1: from putting on beer guts. They just wanted them to 257 00:14:16,400 --> 00:14:19,280 Speaker 1: have a lighter beer so they could drink more. Because 258 00:14:19,320 --> 00:14:22,120 Speaker 1: if you've had a Miller Light, it is uh frighteningly 259 00:14:22,160 --> 00:14:25,600 Speaker 1: close to drinking water. Christal Miller Light will never sponsor 260 00:14:25,680 --> 00:14:28,120 Speaker 1: us now, but it tastes great and it's less filling 261 00:14:28,280 --> 00:14:32,160 Speaker 1: dang so um. You know, it kind of took a 262 00:14:32,160 --> 00:14:34,520 Speaker 1: whif that light beer market becomes something that was a 263 00:14:34,520 --> 00:14:36,600 Speaker 1: little bit more girly. I mean, they knew up front 264 00:14:36,680 --> 00:14:39,600 Speaker 1: this was sort of quote unquote the girly drink. It's 265 00:14:39,600 --> 00:14:41,960 Speaker 1: for the calorie conscious, but they turned it into something 266 00:14:42,000 --> 00:14:43,200 Speaker 1: that you can just drink more of. And there was 267 00:14:43,240 --> 00:14:46,800 Speaker 1: one commercial where this guy was surrounded by Miller light 268 00:14:46,880 --> 00:14:50,120 Speaker 1: cans and I guess the advertising rules prohibited them from 269 00:14:50,160 --> 00:14:51,960 Speaker 1: implying that he drank them all, so he just said 270 00:14:52,000 --> 00:14:55,000 Speaker 1: something like, it's not like I drank them all, but 271 00:14:55,160 --> 00:14:56,840 Speaker 1: the joke was that he did. And so if you 272 00:14:56,960 --> 00:14:58,880 Speaker 1: if you were drinking light but you could drink more 273 00:14:58,880 --> 00:15:01,520 Speaker 1: of it. And you know this, this idea of chugging 274 00:15:02,040 --> 00:15:04,680 Speaker 1: versus sipping is one that still exists today. If if 275 00:15:04,720 --> 00:15:08,760 Speaker 1: an advertiser has to weigh his marketing dollars, the stereotype 276 00:15:08,800 --> 00:15:11,200 Speaker 1: is that guys chug a beer and the girls are 277 00:15:11,200 --> 00:15:14,680 Speaker 1: sipping their nice microbrews. So of course they're gonna they're 278 00:15:14,680 --> 00:15:17,480 Speaker 1: gonna come up with like a bikini clad model, uh, 279 00:15:17,560 --> 00:15:20,200 Speaker 1: selling beer, because you know, it is what sells, and 280 00:15:20,280 --> 00:15:23,360 Speaker 1: that's what their market is. And I would just like 281 00:15:23,440 --> 00:15:27,440 Speaker 1: to add that Miller made a brilliant move when it 282 00:15:27,800 --> 00:15:31,440 Speaker 1: brought out its light version, because check this out, Molly. 283 00:15:31,480 --> 00:15:36,200 Speaker 1: Between nineteen seventy three and ninety eight, Miller sales went 284 00:15:36,360 --> 00:15:40,000 Speaker 1: from just under seven million million barrels too over thirty 285 00:15:40,200 --> 00:15:43,320 Speaker 1: one million barrels, making it the most dramatic period of 286 00:15:43,320 --> 00:15:46,480 Speaker 1: expansion ever recorded by a beer maker. And you know, 287 00:15:46,640 --> 00:15:50,000 Speaker 1: and that's the thing is, you can't really fault the advertisements. Um, 288 00:15:50,040 --> 00:15:51,920 Speaker 1: you can be conscious when you view with them, but 289 00:15:51,960 --> 00:15:54,600 Speaker 1: the fact matters they work. There is a reason why 290 00:15:54,720 --> 00:15:58,560 Speaker 1: it's just dude sitting around drink and bruise and women 291 00:15:58,600 --> 00:16:00,360 Speaker 1: are you know, nowhere to be seen in they're the 292 00:16:00,400 --> 00:16:02,840 Speaker 1: person serving the beer or a sex subject. And all 293 00:16:02,960 --> 00:16:06,280 Speaker 1: the articles that I found from the past few years 294 00:16:06,280 --> 00:16:11,360 Speaker 1: that discuss beer marketing and women, it's constantly churning up 295 00:16:11,400 --> 00:16:14,480 Speaker 1: the same problems of you know why, it's all men. 296 00:16:14,560 --> 00:16:16,960 Speaker 1: It's all men. It's all men. It's you know, painting 297 00:16:16,960 --> 00:16:20,960 Speaker 1: the women in commercials as kind of bimbos, And we're 298 00:16:20,960 --> 00:16:24,520 Speaker 1: still marketing towards men, even though research has shown that 299 00:16:24,640 --> 00:16:29,200 Speaker 1: indeed women are making up a sizeable proportion of the 300 00:16:29,240 --> 00:16:31,480 Speaker 1: beer buying market. And you know, it's kind of funny 301 00:16:31,480 --> 00:16:35,400 Speaker 1: because we've talked about, let's say, for example, movies, how 302 00:16:35,440 --> 00:16:38,360 Speaker 1: we wish there were more movies that adequately portrayed a 303 00:16:38,440 --> 00:16:42,000 Speaker 1: female perspective, that everything is from the male perspective on film. 304 00:16:42,000 --> 00:16:45,480 Speaker 1: Males get the the higher salaries, they're directing movies more, 305 00:16:45,800 --> 00:16:47,760 Speaker 1: and so our answer is always usually like, be really 306 00:16:47,760 --> 00:16:50,040 Speaker 1: conscious of what you consume and try and consume more 307 00:16:50,120 --> 00:16:52,760 Speaker 1: female oriented movies. I don't think the answer should be 308 00:16:52,840 --> 00:16:56,680 Speaker 1: just drink more beer. That's an irresponsible message, but um, 309 00:16:57,160 --> 00:16:59,240 Speaker 1: it's something to note. And I think that's something that 310 00:16:59,280 --> 00:17:01,920 Speaker 1: came up and in our actally read from Brewing Techniques 311 00:17:02,480 --> 00:17:05,600 Speaker 1: about women who are brewing their own beer, because that 312 00:17:06,000 --> 00:17:08,359 Speaker 1: uric came with a list of female brewers so that 313 00:17:08,359 --> 00:17:11,600 Speaker 1: you could you could be a patron of a female 314 00:17:11,640 --> 00:17:15,800 Speaker 1: brewed beer. And speaking of female made beers, we do 315 00:17:15,920 --> 00:17:19,640 Speaker 1: have to call out the Pink Boots Society. I don't 316 00:17:19,640 --> 00:17:22,240 Speaker 1: really know why they call themselves a pink through society, 317 00:17:22,280 --> 00:17:25,919 Speaker 1: but the Pink brow Society, Uh, that is dedicated to 318 00:17:26,280 --> 00:17:30,800 Speaker 1: women brewers and female lovers of beer, because there are 319 00:17:30,960 --> 00:17:33,480 Speaker 1: plenty among us. So that's one one place if you 320 00:17:33,480 --> 00:17:36,200 Speaker 1: wanted to, um check it out. And well, I think 321 00:17:36,240 --> 00:17:39,840 Speaker 1: the major takeaway from all of this podcasting that we've 322 00:17:39,880 --> 00:17:43,600 Speaker 1: been doing is that, a, yes, the ladies invented beer, 323 00:17:43,960 --> 00:17:46,240 Speaker 1: you know, so let's recognize the ancient times are ancient 324 00:17:46,320 --> 00:17:49,479 Speaker 1: roots with bears, with bear saliva and honey. That's all 325 00:17:49,520 --> 00:17:53,199 Speaker 1: we needed. Um. But if that's where we're two today, 326 00:17:53,560 --> 00:17:56,760 Speaker 1: the fact of the matter is brewers, both large and 327 00:17:56,800 --> 00:18:00,760 Speaker 1: small women drink beer. Yes, Christina, I approof of this, 328 00:18:00,920 --> 00:18:03,960 Speaker 1: and ladies, you know what, just don't be afraid to 329 00:18:04,000 --> 00:18:06,680 Speaker 1: drink a beer. If you like a beer, have a beer. Yeah. 330 00:18:06,960 --> 00:18:09,040 Speaker 1: And if you don't like beer, feel free to try 331 00:18:09,040 --> 00:18:13,160 Speaker 1: other kinds. I mean, they're there's a huge spectrum of beers. Yes, 332 00:18:13,359 --> 00:18:15,359 Speaker 1: we will find one that you like. I'm more of 333 00:18:15,359 --> 00:18:17,600 Speaker 1: a wheat beer person myself. I'm not really a big 334 00:18:17,600 --> 00:18:19,600 Speaker 1: fan of I p A s Oh. I love I 335 00:18:19,760 --> 00:18:22,320 Speaker 1: p A s. You you load hops into a beer 336 00:18:22,920 --> 00:18:25,960 Speaker 1: so so much hops. I'm not a hoppy kind of 337 00:18:26,000 --> 00:18:27,840 Speaker 1: cow oh. I love to hop. But you know what, 338 00:18:27,880 --> 00:18:29,880 Speaker 1: It's okay, though, Molly, because you know what, like, I'll 339 00:18:29,920 --> 00:18:32,280 Speaker 1: get my I'll get my home garden, you get your 340 00:18:32,280 --> 00:18:35,160 Speaker 1: I p A more for me? Yeah, and we will 341 00:18:35,240 --> 00:18:38,560 Speaker 1: we will imbibe Kristen, I just want to ask you 342 00:18:38,640 --> 00:18:42,000 Speaker 1: on the record, after doing a podcast, after having two 343 00:18:42,000 --> 00:18:46,399 Speaker 1: beers at eleven am, would we do it again? I 344 00:18:46,400 --> 00:18:48,360 Speaker 1: think we should do it every week. I mean, I've 345 00:18:48,359 --> 00:18:50,600 Speaker 1: had a great, great time. Well, really, Molly, I don't 346 00:18:50,600 --> 00:18:52,040 Speaker 1: think that you should be asking me. I think we 347 00:18:52,040 --> 00:18:55,439 Speaker 1: should probably be asking our listeners. Listeners, could you tell 348 00:18:55,520 --> 00:18:57,760 Speaker 1: we were drinking. I don't really want to know the 349 00:18:57,760 --> 00:18:59,960 Speaker 1: answer to that question, but if you do have something 350 00:19:00,000 --> 00:19:03,159 Speaker 1: to say about beer and yeah, if we you know, 351 00:19:03,280 --> 00:19:05,240 Speaker 1: if you want to talk to us a better morning drinking, 352 00:19:05,440 --> 00:19:08,439 Speaker 1: then you can email us at mom Stuff at how 353 00:19:08,520 --> 00:19:11,040 Speaker 1: Stuffwork dot com, um, and that's our email address. Just 354 00:19:11,040 --> 00:19:15,120 Speaker 1: don't email my boss what's going on. So in the meantime, 355 00:19:15,160 --> 00:19:23,399 Speaker 1: I've got an email here about our Kissing podcasts, and 356 00:19:23,600 --> 00:19:26,480 Speaker 1: this is from Karen. She says, I was listening to 357 00:19:26,480 --> 00:19:28,879 Speaker 1: the Kissing podcasts over the weekend and was happy to 358 00:19:28,960 --> 00:19:32,000 Speaker 1: hear you mentioned Germans so much. However, I wanted to 359 00:19:32,000 --> 00:19:35,919 Speaker 1: set the record straight on German having fifteen words for kiss. 360 00:19:36,359 --> 00:19:38,680 Speaker 1: I've studied German for about twelve years and lived there 361 00:19:38,680 --> 00:19:40,560 Speaker 1: for for part of the time, but I only know 362 00:19:40,760 --> 00:19:44,960 Speaker 1: four and three of them are colloquial terms. Other nouns 363 00:19:45,040 --> 00:19:47,399 Speaker 1: might include kiss as one part of the meaning, but 364 00:19:47,440 --> 00:19:51,119 Speaker 1: are not synonyms of cuss Instead. I'm guessing that the 365 00:19:51,160 --> 00:19:54,880 Speaker 1: source you quoted included compound words. Compound words like these 366 00:19:54,920 --> 00:19:58,440 Speaker 1: happen often in Germans, since it is in English. English 367 00:19:58,480 --> 00:20:02,040 Speaker 1: better morphologically a equipped to build new words. So some 368 00:20:02,160 --> 00:20:05,480 Speaker 1: of the compound words she mentions are words for kiss 369 00:20:05,480 --> 00:20:07,879 Speaker 1: of brotherly love, kiss on the hand, good night, kiss, 370 00:20:07,880 --> 00:20:10,879 Speaker 1: farewell kiss. So sorry to pop your bubble, but German 371 00:20:10,920 --> 00:20:13,320 Speaker 1: speakers are no more creative and kissing language than we 372 00:20:13,400 --> 00:20:16,080 Speaker 1: fair English speakers. They can simply say what they mean 373 00:20:16,119 --> 00:20:19,720 Speaker 1: with one word instead of an entire phrase, which I 374 00:20:19,760 --> 00:20:23,480 Speaker 1: still find impressive language. It's so funny. It is all right. 375 00:20:23,480 --> 00:20:26,280 Speaker 1: I've had an email here from Laughlin about our dream podcast. 376 00:20:26,359 --> 00:20:29,040 Speaker 1: He writes, I just listened to your dreams podcast, and 377 00:20:29,040 --> 00:20:30,720 Speaker 1: I wasn't going to write in because I agree that 378 00:20:30,760 --> 00:20:33,159 Speaker 1: talking about one's dreams is totally boring. But since you 379 00:20:33,240 --> 00:20:36,040 Speaker 1: specifically asked, I'm a man whose dreams to not at 380 00:20:36,119 --> 00:20:38,920 Speaker 1: all correspond to the quote unquote mail dreams you were 381 00:20:38,960 --> 00:20:41,680 Speaker 1: talking about. In fact, in my twenty eight years of life, 382 00:20:41,720 --> 00:20:43,919 Speaker 1: I don't know if I've ever dreamed about finding money, 383 00:20:43,920 --> 00:20:46,360 Speaker 1: fighting or killing someone, or having sex with a stranger. 384 00:20:46,760 --> 00:20:48,520 Speaker 1: I dreams you usually much more like the types of 385 00:20:48,600 --> 00:20:51,520 Speaker 1: dreams women supposedly have. I was actually kind of shocked 386 00:20:51,520 --> 00:20:54,040 Speaker 1: by the claim about men's dreams being all about violence 387 00:20:54,040 --> 00:20:56,280 Speaker 1: and sex, since I don't remember ever hearing someone talk 388 00:20:56,320 --> 00:20:59,080 Speaker 1: about having a dream like that. I was wistfully unaware 389 00:20:59,119 --> 00:21:01,080 Speaker 1: that my dreams are strange, and now I'm apparently some 390 00:21:01,160 --> 00:21:06,199 Speaker 1: kind of androgeneous dream rebel and androgenous dreams rebel. I 391 00:21:06,280 --> 00:21:08,480 Speaker 1: believe it's the name of our album, isn't it Customs. 392 00:21:08,520 --> 00:21:11,680 Speaker 1: Maybe that's the first Bloody Corsets album we put out 393 00:21:12,480 --> 00:21:16,639 Speaker 1: with our lovely producer Lizzy as our basis. Hope you 394 00:21:16,640 --> 00:21:19,880 Speaker 1: play basically sweet Bassis all right? If you have any 395 00:21:19,920 --> 00:21:22,399 Speaker 1: emails for us, our email address is mom Stuff at 396 00:21:22,440 --> 00:21:25,200 Speaker 1: how stuff works dot com. You can follow us over 397 00:21:25,480 --> 00:21:29,080 Speaker 1: on Twitter at mom stuff Podcasts. We'd love for you 398 00:21:29,160 --> 00:21:30,960 Speaker 1: to like us at Facebook as well. I know we 399 00:21:31,000 --> 00:21:34,040 Speaker 1: asked so much and give your your beer recommendation. Yes, 400 00:21:34,119 --> 00:21:36,479 Speaker 1: what kind of beer do you drink? People? Let us know, 401 00:21:36,680 --> 00:21:39,240 Speaker 1: because I mean I'm lazy. I'm just gonna pick up 402 00:21:39,240 --> 00:21:42,040 Speaker 1: a six pack PBR and call today so enlighten me. 403 00:21:42,440 --> 00:21:45,200 Speaker 1: And then finally, you can read our blog during the week. 404 00:21:45,240 --> 00:21:48,400 Speaker 1: It's stuff Mom never told you at how stuff works 405 00:21:48,440 --> 00:21:54,960 Speaker 1: dot com for moralns and thousands of other topics. Is 406 00:21:54,960 --> 00:21:57,240 Speaker 1: it how stuff works dot com. To learn more about 407 00:21:57,240 --> 00:22:00,080 Speaker 1: the podcast, clock on the podcast icon in the the 408 00:22:00,160 --> 00:22:03,320 Speaker 1: right corner of our homepage. The House Staff Works ipone 409 00:22:03,320 --> 00:22:11,359 Speaker 1: app has arrived. Download it today on iTunes, brought to 410 00:22:11,359 --> 00:22:14,480 Speaker 1: you by the reinvented two thousand twelve camera. It's ready, 411 00:22:14,640 --> 00:22:15,080 Speaker 1: Are you