1
00:00:05,240 --> 00:00:07,560
Speaker 1: Hey, this Sanny and Samantha and what kind of stephone

2
00:00:07,600 --> 00:00:09,280
Speaker 1: never told you a protection of iHeart radio.

3
00:00:18,760 --> 00:00:23,520
Speaker 2: And welcome y'all. This is our first full episode, isn't

4
00:00:23,560 --> 00:00:27,680
Speaker 2: it of the year? It is? It is, And I

5
00:00:27,720 --> 00:00:31,520
Speaker 2: am not off to a great start because what I

6
00:00:31,600 --> 00:00:35,559
Speaker 2: originally had planned versus what we have versus what it

7
00:00:36,080 --> 00:00:41,960
Speaker 2: has extended to. Of course, this is my job, y'all anyway,

8
00:00:42,720 --> 00:00:45,720
Speaker 2: but yes, we were happy to come back and do

9
00:00:46,200 --> 00:00:50,560
Speaker 2: finally a full episode after being on Vaca Slash also

10
00:00:50,600 --> 00:00:55,280
Speaker 2: being sick. Really weird start to the year. But you know, recently,

11
00:00:56,000 --> 00:00:59,440
Speaker 2: I think we actually mentioned how we had some great

12
00:00:59,480 --> 00:01:03,480
Speaker 2: conversation with people in our lives, specifically about gender roles

13
00:01:04,080 --> 00:01:08,920
Speaker 2: and how traditions and expectations have really structured our internal

14
00:01:09,000 --> 00:01:15,000
Speaker 2: judgment of ourselves and what we think traditions should look like. Specifically,

15
00:01:15,080 --> 00:01:18,640
Speaker 2: I was talking with my partner's mother, who has some

16
00:01:18,800 --> 00:01:22,800
Speaker 2: amazing stories of how she was able to overcome sexist

17
00:01:22,800 --> 00:01:26,240
Speaker 2: bias in her industry and in her life overall. She

18
00:01:26,520 --> 00:01:30,560
Speaker 2: is a Georgia Tech alum, so one of your people's anies.

19
00:01:31,319 --> 00:01:34,080
Speaker 2: She was one of the first in the pharmacy program

20
00:01:34,240 --> 00:01:37,679
Speaker 2: and graduated like she was super young too, like really

21
00:01:37,760 --> 00:01:40,920
Speaker 2: huge accolades to her. She did some amazing things. I

22
00:01:40,920 --> 00:01:43,600
Speaker 2: remember when we were talking, my face is kind of like,

23
00:01:43,640 --> 00:01:46,120
Speaker 2: what what because she was talking about everything she was

24
00:01:46,160 --> 00:01:49,840
Speaker 2: involved in, and I was like, she was really paving

25
00:01:49,880 --> 00:01:52,720
Speaker 2: some ways for a lot of women in a very

26
00:01:52,760 --> 00:01:55,000
Speaker 2: technical school, and she was even told by her father

27
00:01:55,200 --> 00:01:57,080
Speaker 2: she would never get in because she was like, it's

28
00:01:57,120 --> 00:01:59,760
Speaker 2: a school for dudes, what are you doing? But she did.

29
00:02:00,080 --> 00:02:04,000
Speaker 2: She graduated and she became a pharmacist, which is amazing

30
00:02:04,000 --> 00:02:06,400
Speaker 2: in itself, but also one of the things that we

31
00:02:06,440 --> 00:02:10,160
Speaker 2: also talked about while we were there was about southern

32
00:02:10,200 --> 00:02:15,520
Speaker 2: magazines because holiday time, we all know that there's a

33
00:02:15,560 --> 00:02:19,200
Speaker 2: lot when it comes to preparing for the holidays. We've

34
00:02:19,200 --> 00:02:21,240
Speaker 2: talked about this, We've complained about this, and I have

35
00:02:21,320 --> 00:02:23,240
Speaker 2: told you I would never do it. I'm over it,

36
00:02:23,320 --> 00:02:25,160
Speaker 2: don't I haven't even started it. I'm not going to

37
00:02:25,200 --> 00:02:29,320
Speaker 2: do it. But she talked about how she grew up

38
00:02:29,800 --> 00:02:32,680
Speaker 2: reading southern magazines, specifically when we will talk about later

39
00:02:32,960 --> 00:02:36,760
Speaker 2: Southern Living, and how she was really taught this is

40
00:02:36,800 --> 00:02:38,480
Speaker 2: the way you were supposed to be as a woman.

41
00:02:38,760 --> 00:02:41,480
Speaker 2: That everything you see in this magazine if you want

42
00:02:41,480 --> 00:02:45,400
Speaker 2: to be a perfect successful woman in the South. This

43
00:02:45,480 --> 00:02:48,639
Speaker 2: is what you follow, uh, And my mother was very

44
00:02:48,639 --> 00:02:51,240
Speaker 2: close to that, as in fact, my house had tons

45
00:02:51,440 --> 00:02:53,679
Speaker 2: of Southern Living magazines. Did you have any of those?

46
00:02:53,800 --> 00:02:55,840
Speaker 1: I don't remember if we had Southern Living. My mom

47
00:02:55,880 --> 00:02:59,720
Speaker 1: definitely has still has a stack of magazines. I don't

48
00:02:59,720 --> 00:03:03,160
Speaker 1: know how how old they are, but she they were

49
00:03:03,240 --> 00:03:10,360
Speaker 1: very much in the same vein of like decoration ideas, recipes, advice,

50
00:03:10,720 --> 00:03:12,360
Speaker 1: things like that. So I don't know if I had

51
00:03:12,360 --> 00:03:14,359
Speaker 1: that specifically, but generally, yes.

52
00:03:14,240 --> 00:03:17,400
Speaker 2: Generally something like that. And there are so many more.

53
00:03:18,160 --> 00:03:22,160
Speaker 2: This magazine is so so successful that it's one of

54
00:03:22,160 --> 00:03:26,840
Speaker 2: the highest grossing magazines for Time Ink. So Time Magazine's

55
00:03:26,880 --> 00:03:30,880
Speaker 2: Time Ink bought it not too long ago, I don't think,

56
00:03:31,200 --> 00:03:36,160
Speaker 2: And the amount that they make is unbelievable, especially being

57
00:03:36,240 --> 00:03:40,240
Speaker 2: that it's only literally localized to the South. So I

58
00:03:40,280 --> 00:03:43,800
Speaker 2: think it was based out of Alabama. It may be

59
00:03:43,920 --> 00:03:50,280
Speaker 2: still not sure, but they circulate over I believe two

60
00:03:50,320 --> 00:03:55,360
Speaker 2: point eight million copies, and that was in like that's

61
00:03:55,400 --> 00:03:57,320
Speaker 2: a low number. I think at one point time They

62
00:03:57,320 --> 00:04:00,520
Speaker 2: were acquired by Time Magazine for four hundred ninety eight

63
00:04:00,640 --> 00:04:06,320
Speaker 2: million dollars in nineteen eighty five. So like they they

64
00:04:06,360 --> 00:04:11,440
Speaker 2: made it a magazine. They made it. They're huge, and

65
00:04:11,760 --> 00:04:15,160
Speaker 2: some of the other publications that Time owns is Sports Illustrated,

66
00:04:15,600 --> 00:04:18,840
Speaker 2: and it literally ranks up there with them for how

67
00:04:18,920 --> 00:04:25,120
Speaker 2: much they make. Yeah, and if you've ever visited a

68
00:04:25,160 --> 00:04:27,880
Speaker 2: waiting room in the South, you've probably seen it yourself.

69
00:04:28,040 --> 00:04:31,360
Speaker 2: If you need an example, I'm sure you can find

70
00:04:31,360 --> 00:04:33,479
Speaker 2: it at the grocery store. I don't know is it

71
00:04:33,480 --> 00:04:36,440
Speaker 2: available nationally, Okay.

72
00:04:36,480 --> 00:04:38,520
Speaker 1: Wonder Oh, I don't know about nashally, but I've seen

73
00:04:38,560 --> 00:04:40,400
Speaker 1: it in If you come to.

74
00:04:40,440 --> 00:04:43,120
Speaker 2: The South, you have seen it. There are so many

75
00:04:43,160 --> 00:04:46,840
Speaker 2: replicas of it Guns and Gardens as in fact, the

76
00:04:46,880 --> 00:04:49,680
Speaker 2: person I believe the old editive editor of Guns and

77
00:04:49,720 --> 00:04:54,080
Speaker 2: Gardens is now the new editor of Southern Living. It's

78
00:04:54,120 --> 00:04:57,960
Speaker 2: been featured by so many, uh, they they are a standard.

79
00:04:58,360 --> 00:05:02,600
Speaker 2: And when I tell you, when it to holidays, they

80
00:05:02,640 --> 00:05:05,360
Speaker 2: go all out and people want this magazine and try

81
00:05:05,360 --> 00:05:09,200
Speaker 2: to replicate this magazine. I have seen bloggers that have

82
00:05:09,279 --> 00:05:13,760
Speaker 2: tried to replicate the Perfect Southern Christmas as they call it.

83
00:05:13,800 --> 00:05:17,320
Speaker 2: And it's based off of Southern Living ideals. And so

84
00:05:18,400 --> 00:05:22,560
Speaker 2: when she actually brought up that magazine was talking about

85
00:05:22,600 --> 00:05:25,120
Speaker 2: how it really affected her and her feeling like she

86
00:05:25,200 --> 00:05:27,480
Speaker 2: has to keep up with the standard and really trying

87
00:05:27,600 --> 00:05:32,520
Speaker 2: her best. And she was, unlike my mother, a working mom,

88
00:05:32,640 --> 00:05:34,680
Speaker 2: so she was a pharmacist at the same time that

89
00:05:34,760 --> 00:05:36,800
Speaker 2: she was raising her children doing all these things and

90
00:05:36,839 --> 00:05:40,039
Speaker 2: trying to be the perfect Southern woman and making sure

91
00:05:40,160 --> 00:05:43,000
Speaker 2: she kept the perfect Southern home and make sure that

92
00:05:43,120 --> 00:05:46,600
Speaker 2: Christmas was a Christmas wonderland. And again, I know we've

93
00:05:46,640 --> 00:05:49,320
Speaker 2: talked about our own parents. You do some things with

94
00:05:49,360 --> 00:05:53,000
Speaker 2: your parents, your mother, but like my mother goes all

95
00:05:53,080 --> 00:05:56,040
Speaker 2: the way out and one day I'm gonna have to

96
00:05:56,040 --> 00:05:59,040
Speaker 2: take pictures because the way she has like themed areas,

97
00:05:59,279 --> 00:06:02,719
Speaker 2: not at one, but themed areas with two Christmas trees,

98
00:06:02,760 --> 00:06:07,760
Speaker 2: three Christmas trees. So she goes all out. And my

99
00:06:07,839 --> 00:06:11,240
Speaker 2: partner's mom was talking about the fact that she was like, yeah,

100
00:06:11,320 --> 00:06:15,200
Speaker 2: this year, I've started to learn this was not healthy

101
00:06:15,640 --> 00:06:17,800
Speaker 2: and I'm not doing it anymore, and I'm scaling back.

102
00:06:17,839 --> 00:06:20,760
Speaker 2: I'm scaling back. Oh and by the way, her scaled

103
00:06:20,880 --> 00:06:24,839
Speaker 2: back quote unquote of Christmas decorations is still ten one

104
00:06:24,920 --> 00:06:28,800
Speaker 2: hundred times more than I have ever tried. Like I

105
00:06:28,880 --> 00:06:32,600
Speaker 2: walked in, I was like, what it looks, It's great.

106
00:06:32,640 --> 00:06:35,640
Speaker 2: It's very pristine and pretty, and like I was like, oh,

107
00:06:35,880 --> 00:06:37,680
Speaker 2: look at all this Christmas stuff and she's like, this

108
00:06:37,800 --> 00:06:40,359
Speaker 2: is scaled back, and I was like, wow, Okay, I

109
00:06:40,400 --> 00:06:41,960
Speaker 2: wonder what it used to I wonder if it used

110
00:06:41,960 --> 00:06:44,160
Speaker 2: to be like on par with my mother with themes

111
00:06:44,200 --> 00:06:48,200
Speaker 2: in every room. Who knows. And of course, just a

112
00:06:48,200 --> 00:06:53,520
Speaker 2: disclaimer here, because I've been thinking about this previously, loving

113
00:06:53,600 --> 00:06:57,279
Speaker 2: Christmas and the holidays and going all out. We're not

114
00:06:57,360 --> 00:06:59,560
Speaker 2: trying to tell anyone that that's a bad thing or

115
00:06:59,600 --> 00:07:03,520
Speaker 2: critics that at all in that way. If you love it,

116
00:07:03,880 --> 00:07:06,479
Speaker 2: keep doing it. I love seeing it. I literally met

117
00:07:07,200 --> 00:07:09,640
Speaker 2: went to one of our neighbor's house and she has

118
00:07:09,800 --> 00:07:12,960
Speaker 2: so many holiday I mean she had I think we

119
00:07:13,040 --> 00:07:17,360
Speaker 2: counted twelve trees, like whoa. Not all of them were

120
00:07:17,360 --> 00:07:19,800
Speaker 2: full size, but they were decorated and they were everywhere,

121
00:07:20,320 --> 00:07:23,040
Speaker 2: and she was so excited to show it off and

122
00:07:23,080 --> 00:07:26,120
Speaker 2: it was beautiful and she was so excited about talking

123
00:07:26,160 --> 00:07:28,920
Speaker 2: about all of them and just like how she loves Christmas.

124
00:07:28,920 --> 00:07:31,640
Speaker 2: And I'm like, that's amazing. I wish I was that person.

125
00:07:32,400 --> 00:07:34,080
Speaker 2: I want to be that person. How do I become

126
00:07:34,120 --> 00:07:38,760
Speaker 2: that person? So doing that makes you happy? Please know

127
00:07:38,840 --> 00:07:41,480
Speaker 2: that we are happy for you. We're just pointing out

128
00:07:41,520 --> 00:07:44,840
Speaker 2: that most of the time these types of activities are

129
00:07:44,880 --> 00:07:49,760
Speaker 2: typically women's responsibilities and often add more labor and work

130
00:07:49,800 --> 00:07:53,239
Speaker 2: for women, and much of the past media would only

131
00:07:53,280 --> 00:07:57,200
Speaker 2: deep the idea that being a good housewife would be

132
00:07:57,360 --> 00:07:59,840
Speaker 2: that they would make their home again like a winter

133
00:08:00,000 --> 00:08:02,320
Speaker 2: wonder later, that they were obligated to do so, and

134
00:08:02,360 --> 00:08:04,560
Speaker 2: to not do it would be a failure as a

135
00:08:04,560 --> 00:08:08,920
Speaker 2: wife and a mother. So again, some of these things

136
00:08:08,960 --> 00:08:11,200
Speaker 2: are amazing, and we love it and I love to

137
00:08:11,240 --> 00:08:12,840
Speaker 2: see it, and if you love it, that's amazing. So

138
00:08:13,000 --> 00:08:15,720
Speaker 2: please know we are not saying not to do it.

139
00:08:15,840 --> 00:08:19,120
Speaker 2: We're just saying there's also that flip side and a

140
00:08:19,120 --> 00:08:21,960
Speaker 2: lot of the times these types of magazines perpetuate this.

141
00:08:22,720 --> 00:08:27,360
Speaker 2: But go move in on. We do with all of that.

142
00:08:27,920 --> 00:08:30,600
Speaker 2: In this conversation and in the spirit of coming back

143
00:08:30,640 --> 00:08:33,920
Speaker 2: to work, we did what we do best. We went

144
00:08:33,920 --> 00:08:37,000
Speaker 2: down a rabbit hole of the history of women's magazines

145
00:08:37,440 --> 00:08:42,520
Speaker 2: and how they have influenced us over the years. And

146
00:08:43,520 --> 00:08:46,520
Speaker 2: as an ex millennial and I say X, I'm in

147
00:08:46,600 --> 00:08:49,720
Speaker 2: like generation X because I'm still very confused by this

148
00:08:50,640 --> 00:08:55,520
Speaker 2: that went to school before the use of the Internet,

149
00:08:55,840 --> 00:09:00,720
Speaker 2: and we used magazines and encyclopedias and as our references

150
00:09:00,760 --> 00:09:03,360
Speaker 2: for actual projects. Like we literally knew how to do

151
00:09:03,679 --> 00:09:11,160
Speaker 2: the bibliography with that. Yeah. I read through so many

152
00:09:11,240 --> 00:09:15,600
Speaker 2: teen and seventeen magazines growing up and even collected a few,

153
00:09:16,280 --> 00:09:18,400
Speaker 2: not as many as I think you might have. Any

154
00:09:18,679 --> 00:09:20,480
Speaker 2: Did you have a lot of magazines growing up?

155
00:09:21,720 --> 00:09:25,480
Speaker 1: Uh? Yeah, I mean I don't know that I have

156
00:09:25,520 --> 00:09:29,400
Speaker 1: as many as you think. I was Adventure Time, okay?

157
00:09:29,559 --> 00:09:31,080
Speaker 1: Was that the magazine Busy Adventures?

158
00:09:32,040 --> 00:09:35,960
Speaker 2: A new adventure Land right, something that zoom?

159
00:09:36,120 --> 00:09:40,040
Speaker 1: It was towards kids, And then I did get Entertainment Weekly,

160
00:09:40,559 --> 00:09:43,440
Speaker 1: but I usually just did it for like the actors

161
00:09:43,480 --> 00:09:46,120
Speaker 1: I liked. Oh okay, I was thinking about this the

162
00:09:46,160 --> 00:09:50,160
Speaker 1: other day. I had a really creepy trying to Ryan Gossling,

163
00:09:51,000 --> 00:09:55,600
Speaker 1: and I would take like cuttings from magazines and put

164
00:09:55,679 --> 00:09:57,200
Speaker 1: them in this reeseiss box.

165
00:09:59,400 --> 00:09:59,800
Speaker 2: Interesting.

166
00:10:00,040 --> 00:10:03,320
Speaker 1: I'm going to describe it to you in great depth

167
00:10:03,360 --> 00:10:05,920
Speaker 1: later because it's really funny, but I will prevent myself

168
00:10:05,960 --> 00:10:07,520
Speaker 1: from embarrassing myself.

169
00:10:07,559 --> 00:10:10,760
Speaker 2: So here, Oh, I have feelings that might be on

170
00:10:10,800 --> 00:10:18,160
Speaker 2: our next next episode. Oh yeah, yeah yeah, but yeah,

171
00:10:18,240 --> 00:10:21,319
Speaker 2: like I like you had a few, I didn't get

172
00:10:21,840 --> 00:10:25,040
Speaker 2: any subscriptions as a kid. Of course, my mom had,

173
00:10:25,080 --> 00:10:27,480
Speaker 2: like I said, had some magazines. I did get some

174
00:10:27,600 --> 00:10:30,319
Speaker 2: like national geographic magazines. I'm not really sure why. I

175
00:10:30,360 --> 00:10:33,120
Speaker 2: don't know who handed them down. And apparently some of them,

176
00:10:33,160 --> 00:10:35,480
Speaker 2: like the older ones, are worth money. I don't know.

177
00:10:35,559 --> 00:10:38,440
Speaker 2: Maybe maybe that's an eBay thing. I don't know. And

178
00:10:38,520 --> 00:10:41,000
Speaker 2: of course, like you, I didn't necessarily cut out to

179
00:10:41,000 --> 00:10:43,320
Speaker 2: put them in a box. But I did do collages,

180
00:10:43,679 --> 00:10:46,280
Speaker 2: so okay, and you need you have to have, like

181
00:10:46,840 --> 00:10:49,439
Speaker 2: you know, I didn't do the ransom letter thing. That's

182
00:10:49,640 --> 00:10:52,079
Speaker 2: that's too much, you know, how you cut up random letters.

183
00:10:53,040 --> 00:10:55,440
Speaker 2: But you know, I think I did, like my dream

184
00:10:56,200 --> 00:11:00,000
Speaker 2: something and it was all like magazine cut out essentially.

185
00:11:00,800 --> 00:11:03,720
Speaker 2: Uh So, yeah, So we went to this So just

186
00:11:04,160 --> 00:11:06,559
Speaker 2: as a disclaimer, some of the things we're talking mainly

187
00:11:06,559 --> 00:11:11,240
Speaker 2: about the history of it of magazines and specifically women's magazines. Again,

188
00:11:11,280 --> 00:11:12,559
Speaker 2: at the end of it, we are going to kind

189
00:11:12,559 --> 00:11:14,120
Speaker 2: of talk about Southern Living because I didn't want to

190
00:11:14,120 --> 00:11:16,120
Speaker 2: bring it back to it because it's mainly subscribed by

191
00:11:16,520 --> 00:11:20,240
Speaker 2: women and it was geared towards women. So we're gonna

192
00:11:20,240 --> 00:11:22,920
Speaker 2: talk about that. We are going to do another episodes

193
00:11:22,960 --> 00:11:24,959
Speaker 2: but I think we're going to push it back because

194
00:11:25,040 --> 00:11:28,200
Speaker 2: it's going to be somewhat related to the the Reese's

195
00:11:28,240 --> 00:11:33,720
Speaker 2: Box and Ryan Gosling Shrine of magazines today, including teen magazines,

196
00:11:33,920 --> 00:11:36,800
Speaker 2: though just as a big arc of like, it's not

197
00:11:36,920 --> 00:11:39,439
Speaker 2: a series. I'm not doing this again any I swear

198
00:11:39,480 --> 00:11:41,719
Speaker 2: to god, I'm not.

199
00:11:45,440 --> 00:11:46,800
Speaker 1: Twelve part series.

200
00:11:47,840 --> 00:12:01,880
Speaker 2: Okay, I do want to revi of the magazines and

201
00:12:01,920 --> 00:12:05,880
Speaker 2: subscriptions today, but again this is mainly about the history

202
00:12:05,880 --> 00:12:09,520
Speaker 2: of it, and I don't think there's any content warning necessary.

203
00:12:09,640 --> 00:12:13,200
Speaker 2: But you know, it's the history of magazines. And when

204
00:12:13,240 --> 00:12:15,720
Speaker 2: it comes to history for things that are geared or

205
00:12:15,920 --> 00:12:21,280
Speaker 2: consumer driven towards women, who knows.

206
00:12:21,480 --> 00:12:28,719
Speaker 1: Yeah, looking condescending language perhaps, yes, yes, lots of condescending language,

207
00:12:29,600 --> 00:12:31,760
Speaker 1: a lot of consumerism, a lot of.

208
00:12:34,240 --> 00:12:36,360
Speaker 2: We do talk about race even so you know, there's

209
00:12:36,360 --> 00:12:39,240
Speaker 2: a whole thing, I guess, but not too triggering like

210
00:12:40,160 --> 00:12:42,160
Speaker 2: yeast episode. So here we go.

211
00:12:42,800 --> 00:12:46,640
Speaker 1: Yes, all right, So when it comes to the overall

212
00:12:46,720 --> 00:12:49,840
Speaker 1: history of magazines, it is of course a little bit murky.

213
00:12:49,880 --> 00:12:52,640
Speaker 1: And most of the historical timeline for magazines starts at

214
00:12:52,640 --> 00:12:56,600
Speaker 1: the invention of the printing press, but pamphlets and leaflets

215
00:12:56,600 --> 00:13:01,280
Speaker 1: were used before that in countries like and around the world.

216
00:13:02,520 --> 00:13:06,280
Speaker 1: But going by the invention timeline, shall we say the

217
00:13:06,400 --> 00:13:09,240
Speaker 1: first magazine to ever be published was the German magazine

218
00:13:10,440 --> 00:13:14,400
Speaker 1: in English translated I'm not going to attempt it edifying

219
00:13:14,520 --> 00:13:18,080
Speaker 1: Monthly Discussions, which was published around sixteen sixty three. I

220
00:13:18,120 --> 00:13:20,480
Speaker 1: was telling Samantha, I have had four years of German

221
00:13:21,200 --> 00:13:26,400
Speaker 1: I don't have the courage today to attempt it. This

222
00:13:26,520 --> 00:13:31,319
Speaker 1: was quickly followed by French published magazines titled Journal de

223
00:13:31,440 --> 00:13:35,760
Speaker 1: Scavans are later known as Journal da Savants in sixteen

224
00:13:35,800 --> 00:13:38,959
Speaker 1: sixty five, and in that same year England would publish

225
00:13:39,000 --> 00:13:42,760
Speaker 1: The Philosophical Transactions, and many more followed after that.

226
00:13:43,280 --> 00:13:47,199
Speaker 2: Obviously, according to a Britannica article, these journals quote summarize

227
00:13:47,280 --> 00:13:50,480
Speaker 2: important new books, but there were as yet no literary

228
00:13:50,520 --> 00:13:55,320
Speaker 2: reviews book advertisements. By about sixteen fifty, a regular feature

229
00:13:55,400 --> 00:13:58,720
Speaker 2: of the news sheets sometimes had brief comments added in

230
00:13:58,840 --> 00:14:02,560
Speaker 2: regular catalogs again to appear, such as the English quarterly

231
00:14:03,120 --> 00:14:07,920
Speaker 2: Mercurious Librarius, I feel like I'm doing no spell or

232
00:14:08,320 --> 00:14:11,800
Speaker 2: a Catalog of Books, which was published sixteen sixty eight

233
00:14:11,840 --> 00:14:15,240
Speaker 2: and sixteen seventy. But in the seventeenth century the only

234
00:14:15,360 --> 00:14:19,520
Speaker 2: periodicals devoted to the books were short lived, the Weekly

235
00:14:19,640 --> 00:14:22,840
Speaker 2: Memorials for the Ingenius, which was published sixteen eighty two

236
00:14:22,840 --> 00:14:25,920
Speaker 2: to eighty three, which offered some critical notes on books,

237
00:14:25,960 --> 00:14:30,080
Speaker 2: and the Universal Historical BiblioTech, which was from January to

238
00:14:30,080 --> 00:14:34,479
Speaker 2: March in sixteen eighty six. The latter invited scholarly contributions

239
00:14:34,520 --> 00:14:36,840
Speaker 2: and could thus be regarded as the two four runner

240
00:14:36,880 --> 00:14:39,080
Speaker 2: of other literary reviews. So this was kind of what.

241
00:14:39,120 --> 00:14:43,040
Speaker 1: Was beginning, right And according to the same Britannica article,

242
00:14:43,520 --> 00:14:47,800
Speaker 1: they say the first quote periodical of amusements or letter reads,

243
00:14:48,120 --> 00:14:50,960
Speaker 1: if you will, was possibly started in sixteen seventy two,

244
00:14:51,760 --> 00:14:55,720
Speaker 1: they write, quote the Mercure Gallants, renamed Mercure de France

245
00:14:55,880 --> 00:14:59,360
Speaker 1: in seventeen fourteen. It was founded by the writer Jean

246
00:14:59,520 --> 00:15:03,400
Speaker 1: Donaud the vis and contained court news, anecdotes and short

247
00:15:03,400 --> 00:15:05,880
Speaker 1: pieces of verse, a recipe that was to prove and

248
00:15:06,000 --> 00:15:10,400
Speaker 1: mostly popular and become widely imitated. And of course this

249
00:15:10,440 --> 00:15:12,680
Speaker 1: would all lead up to the beginning of magazines specifically

250
00:15:12,720 --> 00:15:16,080
Speaker 1: targeted to women, as the article writes, quote in sixteen

251
00:15:16,160 --> 00:15:19,680
Speaker 1: ninety three, after devoting some experimental numbers of the Athenian

252
00:15:19,720 --> 00:15:23,320
Speaker 1: Mercury to quote, the affair sex. Duntan brought out the

253
00:15:23,360 --> 00:15:28,120
Speaker 1: first magazine specifically for women, the Lady's Mercury. So let's

254
00:15:28,160 --> 00:15:30,560
Speaker 1: talk about how successful these experiments were.

255
00:15:31,240 --> 00:15:34,800
Speaker 2: Right so much like today, all of the material and

256
00:15:34,880 --> 00:15:37,400
Speaker 2: content that was seen at the beginning of the women's

257
00:15:37,400 --> 00:15:41,160
Speaker 2: magazine era reflected what was happening during the time. As

258
00:15:41,200 --> 00:15:45,000
Speaker 2: the Britannica article writes, quote, women's magazines frequently reflect the

259
00:15:45,080 --> 00:15:48,920
Speaker 2: changing view of women's role in society. In the eighteenth century,

260
00:15:49,080 --> 00:15:52,240
Speaker 2: when women were expected to participate in social and political life,

261
00:15:52,360 --> 00:15:56,680
Speaker 2: those magazines aimed primarily at women were relatively robust and

262
00:15:56,760 --> 00:16:01,880
Speaker 2: stimulating in content. In the nineteenth when domesticity became the ideal,

263
00:16:02,240 --> 00:16:06,000
Speaker 2: they were inclined to be insipid and humorless. After about

264
00:16:06,000 --> 00:16:10,360
Speaker 2: eighteen eighty, magazines began to widen their horizons again, and

265
00:16:10,560 --> 00:16:14,440
Speaker 2: in seventeen seventy one of the noted first women's magazine.

266
00:16:14,480 --> 00:16:16,480
Speaker 2: And I'm going to put a disclaimer here. This is

267
00:16:16,520 --> 00:16:19,240
Speaker 2: listed as the first one to be published, but we

268
00:16:19,360 --> 00:16:23,080
Speaker 2: know that the dabbling began much earlier, So not the

269
00:16:23,120 --> 00:16:28,160
Speaker 2: actual first women's published, but the one that is most

270
00:16:28,200 --> 00:16:31,680
Speaker 2: often listed and credited as the first. It was the

271
00:16:31,680 --> 00:16:35,280
Speaker 2: British magazine The Ladies Magazine very on the nose.

272
00:16:35,440 --> 00:16:39,080
Speaker 1: Yes, here's the quote from the National Portrait Gallery about

273
00:16:39,240 --> 00:16:43,160
Speaker 1: the magazine. The Lady's Magazine, or Entertaining Companion for the

274
00:16:43,160 --> 00:16:46,640
Speaker 1: fair Sex London, was an early monthly periodical for women

275
00:16:46,680 --> 00:16:49,240
Speaker 1: which dominated the market for most of its run and

276
00:16:49,400 --> 00:16:53,480
Speaker 1: aimed to amuse and improve, providing fiction, poetry, music and

277
00:16:53,520 --> 00:16:56,360
Speaker 1: social gossip, as well as giving more space to fashion

278
00:16:56,480 --> 00:17:00,000
Speaker 1: than its predecessors. Its first issue in August seventeen seven

279
00:17:00,640 --> 00:17:04,159
Speaker 1: included as its frontispiece a plate titled A Lady in

280
00:17:04,200 --> 00:17:07,479
Speaker 1: Full Dress. In August seventeen seventy and it became the

281
00:17:07,520 --> 00:17:11,119
Speaker 1: first magazine in any country to regularly issue plates showing

282
00:17:11,160 --> 00:17:15,639
Speaker 1: contemporary fashions. The early engravings were uncolored until about seventeen ninety,

283
00:17:15,680 --> 00:17:18,080
Speaker 1: when hand colored ones were included.

284
00:17:18,240 --> 00:17:21,920
Speaker 2: And during the time following there were several other publications

285
00:17:21,920 --> 00:17:24,600
Speaker 2: that came around. And here's another quote from that Britannica

286
00:17:24,720 --> 00:17:29,000
Speaker 2: article quote. Later women's magazines included The Ladies Pocket Magazine

287
00:17:29,080 --> 00:17:32,439
Speaker 2: eighteen twenty four to eighteen forty, The Lady's Cabinet eighteen

288
00:17:32,480 --> 00:17:35,600
Speaker 2: thirty two to eighteen fifty two, the new monthly Bell

289
00:17:35,640 --> 00:17:39,280
Speaker 2: Assembly eighteen forty seven to eighteen seventy and The Lady's

290
00:17:39,359 --> 00:17:42,960
Speaker 2: Treasury eighteen fifty seven to eighteen ninety five all contained

291
00:17:43,080 --> 00:17:47,280
Speaker 2: verse fiction and articles of high moral tone but low

292
00:17:47,400 --> 00:17:51,520
Speaker 2: intellectual contents. And the quote continues pointing out that there

293
00:17:51,520 --> 00:17:54,600
Speaker 2: were magazines that had a bit more depth, but they

294
00:17:54,600 --> 00:17:58,680
Speaker 2: didn't really survive. The article reads there were attempts to

295
00:17:58,720 --> 00:18:02,560
Speaker 2: swim against the tie, such as The Female's Friend eighteen

296
00:18:02,640 --> 00:18:05,280
Speaker 2: forty six, which was one of the first periodicals to

297
00:18:05,400 --> 00:18:09,400
Speaker 2: espouse women's rights, but they seldom lasted long. Right, that

298
00:18:09,600 --> 00:18:10,800
Speaker 2: lasted less than a year.

299
00:18:13,640 --> 00:18:16,359
Speaker 1: But what did come around soon after was the birth

300
00:18:16,440 --> 00:18:19,920
Speaker 1: of the homemaker based and practical advice magazine for women.

301
00:18:20,160 --> 00:18:22,040
Speaker 1: And one of the earlier providers for this type of

302
00:18:22,040 --> 00:18:27,560
Speaker 1: magazine was the Englishwoman's Domestic Magazine, started by Samuel Beaton

303
00:18:27,920 --> 00:18:30,679
Speaker 1: with the help from his wife, Isabella Mary Beaton. You

304
00:18:30,800 --> 00:18:33,720
Speaker 1: can listen to a Savor episode that I did on

305
00:18:33,760 --> 00:18:36,960
Speaker 1: my other podcast all about that, and her contributions would

306
00:18:37,000 --> 00:18:40,360
Speaker 1: later be published in her widely acclaimed book of Household Management,

307
00:18:40,400 --> 00:18:43,520
Speaker 1: which was a collection of Isabella's work, And here's a

308
00:18:43,560 --> 00:18:46,600
Speaker 1: quote about that from that Britannical article. It was also

309
00:18:46,640 --> 00:18:49,560
Speaker 1: the first women's periodical to concentrate on home management and

310
00:18:49,640 --> 00:18:53,119
Speaker 1: offer practical advice to women, rather than provide entertainment for

311
00:18:53,240 --> 00:18:53,760
Speaker 1: the idol.

312
00:18:54,880 --> 00:18:57,480
Speaker 2: For the idol, how dare you? I guess it does

313
00:18:57,560 --> 00:19:01,760
Speaker 2: stretch differently and so a little more detail from the

314
00:19:01,880 --> 00:19:06,200
Speaker 2: National Portrait Gallery, says The Englishwoman's Domestic Magazine London, published

315
00:19:06,200 --> 00:19:09,719
Speaker 2: by Samuel Orchard Beaton, began as the first cheap monthly

316
00:19:09,760 --> 00:19:13,320
Speaker 2: magazine for young middle class women, with a strong emphasis

317
00:19:13,359 --> 00:19:17,760
Speaker 2: on practical instructions and useful knowledge such as dressmaking, but

318
00:19:17,880 --> 00:19:21,600
Speaker 2: only occasional black and white engravings of French fashions. Domestic

319
00:19:21,680 --> 00:19:24,719
Speaker 2: management material was written by his wife Isabella Beaton and

320
00:19:24,760 --> 00:19:27,960
Speaker 2: collected as her Book of Household Management in eighteen sixty one.

321
00:19:28,560 --> 00:19:31,560
Speaker 2: In eighteen sixty the price increased and more space was

322
00:19:31,600 --> 00:19:35,520
Speaker 2: given to fashion and fiction, with colored fashion plates and

323
00:19:35,640 --> 00:19:39,320
Speaker 2: large folds out embroidery patterns and less too instructional material,

324
00:19:39,640 --> 00:19:43,480
Speaker 2: as it was directed to a wealthier and more fashionable readership.

325
00:19:43,600 --> 00:19:47,439
Speaker 2: Between eighteen sixty two and eighteen sixty four, both shilling

326
00:19:47,520 --> 00:19:50,320
Speaker 2: and six penny editions were issued, the first with the

327
00:19:50,320 --> 00:19:53,720
Speaker 2: fashion and fiction supplement, but from January eighteen sixty five,

328
00:19:54,080 --> 00:19:57,760
Speaker 2: the supplement was absorbed into the magazine. The provision fashion

329
00:19:57,760 --> 00:20:01,640
Speaker 2: plates and imported were by Jules David, first issued in

330
00:20:02,000 --> 00:20:04,879
Speaker 2: La Monteur de la Mode. Yeah no, I did that wrong,

331
00:20:04,960 --> 00:20:08,080
Speaker 2: but we're gonna go on. One was included every month,

332
00:20:08,200 --> 00:20:10,879
Speaker 2: and then when the magazine marched with a Milliner, Dressmaker

333
00:20:10,880 --> 00:20:14,399
Speaker 2: and Wirehouseman's Gazette in eighteen seventy seven, it continued to

334
00:20:14,440 --> 00:20:17,760
Speaker 2: issue David's Place until it ceased publication in eighteen eighty one.

335
00:20:18,080 --> 00:20:20,080
Speaker 1: There were and are many of these types of magazines

336
00:20:20,119 --> 00:20:23,320
Speaker 1: in the US. They are still with us today. Some

337
00:20:23,400 --> 00:20:25,840
Speaker 1: of the first magazines include Harper's Bizarre, which was started

338
00:20:25,880 --> 00:20:29,560
Speaker 1: in eighteen sixty seven, in The Goodies Ladies Book, which

339
00:20:29,600 --> 00:20:33,119
Speaker 1: started in eighteen thirty and The Goodies Lady's Book actually

340
00:20:33,160 --> 00:20:36,120
Speaker 1: had one hundred and fifty women employed to hand tent

341
00:20:36,400 --> 00:20:40,359
Speaker 1: fashion plates previous episodes we've mentioned then before, and in

342
00:20:40,400 --> 00:20:44,520
Speaker 1: this group of magazines also we can include The Ladies

343
00:20:44,560 --> 00:20:49,480
Speaker 1: Home Journal, and here's some information about that from Wikipedia.

344
00:20:50,000 --> 00:20:53,000
Speaker 1: It was first published on February sixteenth, eighteen eighty three.

345
00:20:53,359 --> 00:20:55,720
Speaker 1: It eventually became one of the leading women's magazines of

346
00:20:55,760 --> 00:20:58,920
Speaker 1: the twentieth century in the United States in eighteen ninety one.

347
00:20:59,000 --> 00:21:01,920
Speaker 1: It was published in philedd by the Curtis Publishing Company

348
00:21:02,400 --> 00:21:05,200
Speaker 1: in nineteen oh three. It was the first American magazine

349
00:21:05,240 --> 00:21:09,639
Speaker 1: to reach one million subscribers and the Britannica article rights.

350
00:21:09,720 --> 00:21:13,360
Speaker 1: The field of women's magazines was finally transformed, however, by

351
00:21:13,359 --> 00:21:16,639
Speaker 1: Cyrus Curtis with his Lady's Home Journal, founded eighteen eighty three,

352
00:21:17,040 --> 00:21:20,960
Speaker 1: edited by his wife Louisa Nap Curtis, this soon reached

353
00:21:20,960 --> 00:21:24,080
Speaker 1: the circulation of four hundred thousand, and under the editorship

354
00:21:24,200 --> 00:21:28,680
Speaker 1: of Edward W. Boch from eighteen eighty nine, broke with Cinea,

355
00:21:28,720 --> 00:21:31,960
Speaker 1: mentality and piety to become a stimulating journal of real

356
00:21:32,040 --> 00:21:33,159
Speaker 1: service to women.

357
00:21:33,800 --> 00:21:37,280
Speaker 2: So the history of this magazine is pretty fascinating. We

358
00:21:37,359 --> 00:21:42,080
Speaker 2: have stories of editors men writing op eds to oppose

359
00:21:42,200 --> 00:21:45,960
Speaker 2: the women's suffraget movement, saying things like quote a vision

360
00:21:46,000 --> 00:21:48,520
Speaker 2: of the women at home living the simple life and

361
00:21:49,880 --> 00:21:52,800
Speaker 2: having many more saying that women are enemies to themselves,

362
00:21:53,000 --> 00:21:57,600
Speaker 2: so like, oh, that's nice. And then women's employees. I

363
00:21:57,600 --> 00:21:59,679
Speaker 2: believe this was in the nineteen seventies. We're having sit

364
00:21:59,800 --> 00:22:03,640
Speaker 2: in to demand a woman editor and by the way,

365
00:22:04,560 --> 00:22:08,040
Speaker 2: it didn't work. But they did get their own section,

366
00:22:08,480 --> 00:22:11,800
Speaker 2: which according to Wikipedia as quote, they wanted the magazine

367
00:22:11,960 --> 00:22:15,080
Speaker 2: to recognize a wider variety of choices for women's lives,

368
00:22:15,240 --> 00:22:17,880
Speaker 2: as well as give greater attention to women's issues such

369
00:22:17,920 --> 00:22:21,880
Speaker 2: as sexual discrimination and abortion. Other activists continued to protest

370
00:22:21,920 --> 00:22:25,320
Speaker 2: and seem to have achieved some success. They may not

371
00:22:25,359 --> 00:22:28,080
Speaker 2: have liberated the Ladies Home Journal, but they did help

372
00:22:28,200 --> 00:22:31,359
Speaker 2: change perception of how the media could portray women's lives,

373
00:22:31,400 --> 00:22:33,920
Speaker 2: according to one source, and it is something to note

374
00:22:33,920 --> 00:22:36,680
Speaker 2: that the first editor of this magazine was a woman,

375
00:22:37,280 --> 00:22:40,240
Speaker 2: the wife Luisa Nap Curtis, but she was there for

376
00:22:40,359 --> 00:22:43,120
Speaker 2: less than a year and it was then taken over

377
00:22:43,160 --> 00:22:45,720
Speaker 2: by the dude who really did not like the women's

378
00:22:45,720 --> 00:22:46,399
Speaker 2: suffrage movement.

379
00:22:48,119 --> 00:22:51,679
Speaker 1: With the growth of women's magazines, there was what was

380
00:22:51,720 --> 00:22:54,000
Speaker 1: called the Seven Sisters, which was the group of women's

381
00:22:54,000 --> 00:22:57,520
Speaker 1: magazines that targeted women with husbands and children and were

382
00:22:57,560 --> 00:23:02,240
Speaker 1: to assist homemakers at the time. Within this list that

383
00:23:02,320 --> 00:23:05,800
Speaker 1: we can include the original Ladies Home Journal magazine, but

384
00:23:05,840 --> 00:23:10,359
Speaker 1: also Family Circle, McCall's Red Book, and three that are

385
00:23:10,400 --> 00:23:13,840
Speaker 1: still circulating today, Better Homes and Gardens, Women's Day and

386
00:23:13,920 --> 00:23:18,240
Speaker 1: Good Housekeeping, which yes speaking of Good Housekeeping. The magazine

387
00:23:18,240 --> 00:23:21,520
Speaker 1: actually started in eighteen eighty five, just more than a

388
00:23:21,520 --> 00:23:25,240
Speaker 1: century ago. Here's a little bit about the magazine from

389
00:23:25,240 --> 00:23:28,720
Speaker 1: an article from my lifetime dot com. On May second,

390
00:23:28,760 --> 00:23:32,080
Speaker 1: eighteen eighty five, the first issue of Good Housekeeping magazine

391
00:23:32,080 --> 00:23:36,000
Speaker 1: was published, founded by Clark W. Bryan in Holyoake, Massachusetts.

392
00:23:36,160 --> 00:23:39,080
Speaker 1: The stated mission of the magazine was to produce and

393
00:23:39,119 --> 00:23:42,760
Speaker 1: perpetuate perfection, or as near onto perfection as may be

394
00:23:42,840 --> 00:23:44,960
Speaker 1: attained in the household.

395
00:23:45,200 --> 00:23:49,639
Speaker 2: Right and the article continues since early on, Good Housekeeping

396
00:23:49,680 --> 00:23:52,480
Speaker 2: took his mission of producing and perpetuating perfection and the

397
00:23:52,520 --> 00:23:56,639
Speaker 2: household seriously. In the late nineteenth century, the magazine published

398
00:23:56,680 --> 00:23:59,960
Speaker 2: groundbreaking articles about food safety and advocating for consumer PTI.

399
00:24:01,080 --> 00:24:04,199
Speaker 2: As early as eighteen eighty seven, Good Housekeeping reported on

400
00:24:04,280 --> 00:24:09,040
Speaker 2: topics ranging from watered down milk to candy contamination with asbestos.

401
00:24:09,080 --> 00:24:13,120
Speaker 2: And yes, they actually still have the Good Housekeeping Institute today,

402
00:24:13,200 --> 00:24:15,880
Speaker 2: so this thing exists. Here's a bit of information from

403
00:24:15,880 --> 00:24:19,360
Speaker 2: Good Housekeeping themselves. Quote. Founded in nineteen hundred, the Good

404
00:24:19,359 --> 00:24:23,480
Speaker 2: Housekeeping Institute was at first called the Good Housekeeping Experiment Station.

405
00:24:24,080 --> 00:24:27,359
Speaker 2: The invention of electricity had introduced many new labor saving

406
00:24:27,400 --> 00:24:30,879
Speaker 2: home impliances, but few consumers had any real knowledge of

407
00:24:30,920 --> 00:24:34,280
Speaker 2: their operation and maintenance. With the goal of studying quote

408
00:24:34,320 --> 00:24:36,879
Speaker 2: the problems basing the homemaker and to develop up to

409
00:24:36,920 --> 00:24:40,480
Speaker 2: date firsthand information on solving them, the staff at the

410
00:24:40,520 --> 00:24:44,960
Speaker 2: gh Experiment Station tested products in housekeeping methods and published

411
00:24:45,040 --> 00:24:49,199
Speaker 2: articles about their discoveries and observations. They also reprinted advice

412
00:24:49,200 --> 00:24:51,840
Speaker 2: from readers who wrote them. One reader offered a cure

413
00:24:51,880 --> 00:24:55,399
Speaker 2: for calluses she used olive oil and cotton. Another reader

414
00:24:55,480 --> 00:24:58,920
Speaker 2: advised about how to launder lay strapes, and another gave

415
00:24:58,960 --> 00:25:04,960
Speaker 2: tips about the way to clean a meat chopper. Yeah.

416
00:25:05,160 --> 00:25:07,840
Speaker 1: I would also offer this reminder, this is before the

417
00:25:07,880 --> 00:25:09,439
Speaker 1: time of the internet, and if you listen to our

418
00:25:09,480 --> 00:25:12,920
Speaker 1: episode of like Betty Crocker, this was really important. Like

419
00:25:12,920 --> 00:25:14,960
Speaker 1: if you were lonely in the kitchen you didn't want

420
00:25:15,080 --> 00:25:18,840
Speaker 1: to do you would read something like this and be like, oh, okay, yeah,

421
00:25:18,880 --> 00:25:21,439
Speaker 1: and you felt us alone and you had these instructions,

422
00:25:21,440 --> 00:25:22,720
Speaker 1: like you couldn't just go on the line and be.

423
00:25:22,800 --> 00:25:27,000
Speaker 2: Like YouTube has saved many of us from some digestions.

424
00:25:26,960 --> 00:25:32,639
Speaker 1: Exactly, yes, okay, but beyond just observing. At one point

425
00:25:32,640 --> 00:25:35,639
Speaker 1: in the early nineteen hundreds, Good Housekeeping made some huge

426
00:25:35,640 --> 00:25:39,080
Speaker 1: controversies through their institute as the institute was getting bigger

427
00:25:39,119 --> 00:25:42,359
Speaker 1: and their reputation was rising with the promise of testing

428
00:25:42,400 --> 00:25:45,280
Speaker 1: and giving skials of approvals for different foods and products

429
00:25:45,680 --> 00:25:49,600
Speaker 1: that bled into advertisements that the FTC would claim were

430
00:25:49,680 --> 00:25:53,520
Speaker 1: exaggerated and false and that the magazine was making quote,

431
00:25:53,520 --> 00:25:56,840
Speaker 1: misleading and deceptive guarantees. And this would lead to a

432
00:25:56,920 --> 00:25:59,600
Speaker 1: lawsuit that would take two years to get through and

433
00:25:59,680 --> 00:26:03,880
Speaker 1: even had competitors from the Seven Sister Group testifying against

434
00:26:04,160 --> 00:26:08,400
Speaker 1: the magazine. The magazine did drop tested and approved from

435
00:26:08,480 --> 00:26:10,959
Speaker 1: their seal, but it didn't really stop their growing popularity.

436
00:26:11,000 --> 00:26:14,720
Speaker 1: And also this continues to be a point of contention.

437
00:26:14,880 --> 00:26:17,800
Speaker 1: And again you can see the same episode we did.

438
00:26:17,640 --> 00:26:22,479
Speaker 2: About we should, we should, we should?

439
00:26:22,520 --> 00:26:26,560
Speaker 1: What company did that? They did the diabetes good for

440
00:26:26,600 --> 00:26:30,399
Speaker 1: your heart health and it changed the way we advertise cheerios.

441
00:26:31,520 --> 00:26:33,800
Speaker 1: I think it is, but it's got to be their

442
00:26:34,000 --> 00:26:39,960
Speaker 1: parent company. But yes, yes, whatever it was, that was like, right, yeah,

443
00:26:40,240 --> 00:26:45,720
Speaker 1: it's something. Yeah anyway, Yes, here is another quote from

444
00:26:45,760 --> 00:26:50,720
Speaker 1: Good Housekeeping, concerned about adulteration and misbranding. Home economist on

445
00:26:50,800 --> 00:26:54,240
Speaker 1: staff also tested foods for purity and published starting in

446
00:26:54,280 --> 00:26:57,440
Speaker 1: nineteen oh five, a roll of honor for pure food

447
00:26:57,480 --> 00:27:01,040
Speaker 1: products each month. All this testing at what was now

448
00:27:01,080 --> 00:27:04,720
Speaker 1: called the Good Housekeeping Institute resulted in December nineteen oh

449
00:27:04,840 --> 00:27:07,920
Speaker 1: nine with the beginning of the Tested and Approved list

450
00:27:08,240 --> 00:27:10,800
Speaker 1: of all household products that were found to meet the

451
00:27:10,800 --> 00:27:15,040
Speaker 1: Institute's standards of excellence. Good Housekeeping seal became so well

452
00:27:15,080 --> 00:27:19,919
Speaker 1: known that it has become part of the lexicon, with celebrities, governments, manufacturers,

453
00:27:19,960 --> 00:27:24,160
Speaker 1: basically everyone using it. And yeah, as you can see,

454
00:27:24,200 --> 00:27:28,560
Speaker 1: they did not include the tidbit about the lawsuit here right.

455
00:27:29,280 --> 00:27:31,840
Speaker 2: Found that interesting. I was like, hu, they still set

456
00:27:31,880 --> 00:27:37,200
Speaker 2: the seal and you know what, they do some big

457
00:27:37,240 --> 00:27:40,080
Speaker 2: claims here. And here's what's happening with the Institute today,

458
00:27:40,080 --> 00:27:44,160
Speaker 2: according to their site quote today. The Good Housekeeping Institute

459
00:27:44,200 --> 00:27:46,760
Speaker 2: is located in the Hearst Tower in New York City

460
00:27:47,040 --> 00:27:51,760
Speaker 2: and staffed by chemists, biologists, nutritionists, engineers, home economists, and

461
00:27:51,960 --> 00:27:56,120
Speaker 2: culinary experts who evaluate thousands of consumer products each year,

462
00:27:56,280 --> 00:28:00,879
Speaker 2: from microwave and mascaras to vacuums and towels. These reviews

463
00:28:00,920 --> 00:28:04,240
Speaker 2: are highlighted in the magazine and online when products are

464
00:28:04,240 --> 00:28:07,960
Speaker 2: evaluated for the Good Housekeeping Seal and the Green Good

465
00:28:08,160 --> 00:28:12,159
Speaker 2: Housekeeping Seal, which both represent Good Housekeeping's two year limited

466
00:28:12,200 --> 00:28:15,760
Speaker 2: warranty promising a replacement or a refund up to two

467
00:28:15,880 --> 00:28:19,720
Speaker 2: thousand dollars if a seal product becomes defective within two

468
00:28:19,840 --> 00:28:24,600
Speaker 2: years of purchase. Certain exclusions apply. Promotional materials for the

469
00:28:24,640 --> 00:28:30,120
Speaker 2: product are also reviewed. So fay consumer like I like it,

470
00:28:30,400 --> 00:28:31,879
Speaker 2: I don't like it. I actually just need to go

471
00:28:31,920 --> 00:28:33,280
Speaker 2: back on a look and see if I've bought any

472
00:28:33,280 --> 00:28:36,680
Speaker 2: of those things even though I wasn't based on there. Well,

473
00:28:36,720 --> 00:28:38,680
Speaker 2: I can't. I can't say that out loud again. Then

474
00:28:38,720 --> 00:28:39,680
Speaker 2: I won't get a refund.

475
00:28:41,080 --> 00:28:47,000
Speaker 1: Oh no, well, we can't have that. And unsurprisingly, it

476
00:28:47,040 --> 00:28:50,320
Speaker 1: took a while for the magazine industry to change its structory,

477
00:28:50,520 --> 00:28:53,480
Speaker 1: and it didn't have any women editors until nineteen ninety four.

478
00:28:54,200 --> 00:28:56,760
Speaker 1: The first six editors out of nine were all men,

479
00:28:57,440 --> 00:29:00,680
Speaker 1: though since the first in nineteen ninety four, the rest

480
00:29:00,680 --> 00:29:03,360
Speaker 1: of the editors have been women. So before we move

481
00:29:03,400 --> 00:29:06,200
Speaker 1: on to localized magazines, we did want to note some

482
00:29:06,240 --> 00:29:10,520
Speaker 1: of the past advice from this magazine and given credit

483
00:29:10,520 --> 00:29:13,640
Speaker 1: where credit is due. The magazine recognized their own x

484
00:29:13,880 --> 00:29:16,440
Speaker 1: and published an article titled The Good wife's guide to

485
00:29:16,520 --> 00:29:19,800
Speaker 1: helping her husband succeed at work. The article begins with

486
00:29:19,840 --> 00:29:22,560
Speaker 1: a disclaimer, saying, in our one hundred and thirty years

487
00:29:22,560 --> 00:29:25,480
Speaker 1: of publishing, we featured all kinds of tips, recipes, and

488
00:29:25,520 --> 00:29:30,719
Speaker 1: personal stories. Some smart advice still stands the test of time, others, well,

489
00:29:30,920 --> 00:29:34,120
Speaker 1: not so much. Presented here with no further comment is

490
00:29:34,120 --> 00:29:36,760
Speaker 1: a feature from the January nineteen fifty sixth issue of

491
00:29:36,800 --> 00:29:41,000
Speaker 1: Good Healthkeeping. The basic premise a hiring manager offers his

492
00:29:41,080 --> 00:29:45,360
Speaker 1: tips to a wife for helping her husband succeed at work. Enjoy.

493
00:29:46,120 --> 00:29:47,960
Speaker 2: Okay, this is also what we would be like, Yeah,

494
00:29:48,000 --> 00:29:49,880
Speaker 2: this is going to make you a little angry, but

495
00:29:49,960 --> 00:29:52,520
Speaker 2: also maybe make you laugh because they're like, what the hell.

496
00:29:53,080 --> 00:29:58,640
Speaker 2: So here's some excerpts from that article. We employers realize

497
00:29:58,680 --> 00:30:01,760
Speaker 2: how often the wrong wife can break the right man.

498
00:30:02,360 --> 00:30:05,320
Speaker 2: This doesn't mean that the wife is necessarily wrong for

499
00:30:05,400 --> 00:30:07,920
Speaker 2: that man, but that she is wrong for the job.

500
00:30:08,560 --> 00:30:12,000
Speaker 2: On the other hand, more often than is realized, the

501
00:30:12,080 --> 00:30:15,600
Speaker 2: wife is a chief factor in the husband's success in

502
00:30:15,640 --> 00:30:19,120
Speaker 2: his career. In the first place, she has a very

503
00:30:19,160 --> 00:30:24,520
Speaker 2: definite effect on a man's spirit. And then the article continues,

504
00:30:25,200 --> 00:30:29,120
Speaker 2: if a man has a peevish nagging wife. If she

505
00:30:29,200 --> 00:30:32,600
Speaker 2: is jealous and possessive. If she is lazy or over

506
00:30:32,720 --> 00:30:37,160
Speaker 2: ambitious or extravagant, that man is going to be unhappy,

507
00:30:37,760 --> 00:30:41,720
Speaker 2: and his unhappiness will interfere with his concentration on his job.

508
00:30:42,320 --> 00:30:45,320
Speaker 2: In the case of an important executive, this lack of

509
00:30:45,360 --> 00:30:49,640
Speaker 2: concentration can affect the outcome of a business conference. It

510
00:30:49,720 --> 00:30:52,080
Speaker 2: may even kill a profitable deal.

511
00:30:53,040 --> 00:30:58,040
Speaker 1: Oh dear, wow, So here is some advice that they

512
00:30:58,120 --> 00:31:02,800
Speaker 1: listed off. Good wife is friendly. A good wife's primary

513
00:31:02,800 --> 00:31:06,160
Speaker 1: interest is her husband, her home, and her children. And

514
00:31:06,240 --> 00:31:09,440
Speaker 1: here are some specifics to that. A good wife is

515
00:31:09,480 --> 00:31:11,720
Speaker 1: there when her husband needs her. She must be his

516
00:31:11,840 --> 00:31:14,800
Speaker 1: sounding board. She must be able to listen patiently without

517
00:31:14,800 --> 00:31:19,280
Speaker 1: giving advice. She must have the knack of commenting without interfering.

518
00:31:20,160 --> 00:31:23,160
Speaker 1: Sometimes it may be necessary for her to make sacrifices

519
00:31:23,320 --> 00:31:25,480
Speaker 1: for the sake of her husband and his business career.

520
00:31:26,080 --> 00:31:28,880
Speaker 1: She cannot be free to do this if she is

521
00:31:28,920 --> 00:31:30,760
Speaker 1: dedicated to a career of her own.

522
00:31:31,160 --> 00:31:35,840
Speaker 2: Ew Ay, yeah, don't have your own. This is why

523
00:31:35,840 --> 00:31:42,120
Speaker 2: you're single. Right. Oh, And then they go on and

524
00:31:42,680 --> 00:31:47,000
Speaker 2: add the bad wife things and so it includes being

525
00:31:47,080 --> 00:31:50,800
Speaker 2: a complaining woman, a dominating woman, and the wife and

526
00:31:50,840 --> 00:31:55,400
Speaker 2: a rut. And y'all, we have to talk about this

527
00:31:55,440 --> 00:31:57,880
Speaker 2: wife in a rut and you might be like, well,

528
00:31:57,920 --> 00:32:01,960
Speaker 2: what is that? Well they are quote pathetic little creatures.

529
00:32:02,800 --> 00:32:06,800
Speaker 2: Is just out of her element. She is self conscious, nervous,

530
00:32:06,920 --> 00:32:10,440
Speaker 2: and awkward. Her taste in clothes is usually pretty bad.

531
00:32:11,160 --> 00:32:14,160
Speaker 2: Her conversation centers on babies and how to wash the

532
00:32:14,240 --> 00:32:17,320
Speaker 2: kitchen floor. Ten or fifteen years ago, she may have

533
00:32:17,360 --> 00:32:20,720
Speaker 2: been the pretty little girl on Maple Street. Her husband

534
00:32:20,720 --> 00:32:23,000
Speaker 2: has become a man of the world, but she is

535
00:32:23,040 --> 00:32:28,040
Speaker 2: still on Maple Street. Oh no, at least it's not

536
00:32:28,120 --> 00:32:34,120
Speaker 2: Elm Street. A y'all. I mean again, kudos to Good

537
00:32:34,120 --> 00:32:37,680
Speaker 2: Housekeeping for understanding how bad this was and also being

538
00:32:37,720 --> 00:32:40,680
Speaker 2: able to call themselves out on it. So pass off

539
00:32:40,720 --> 00:32:41,040
Speaker 2: to them.

540
00:32:41,040 --> 00:32:46,560
Speaker 1: But Dale, I feel like I connect with this wife.

541
00:32:46,240 --> 00:32:50,360
Speaker 2: In a rut. I'm like, wait, if all her life

542
00:32:50,400 --> 00:32:53,080
Speaker 2: so she's supposed to be at being the perfect mom,

543
00:32:53,520 --> 00:32:55,880
Speaker 2: what else is she going to talk about but the

544
00:32:56,080 --> 00:33:00,720
Speaker 2: child and how to clean the floors? Right? I am

545
00:33:00,800 --> 00:33:04,360
Speaker 2: not necessarily a wife of anything, but I sometimes talk

546
00:33:04,400 --> 00:33:07,520
Speaker 2: about how to clean the floors, not the part.

547
00:33:07,600 --> 00:33:09,960
Speaker 1: My clothes are bad, it's cold, I don't care.

548
00:33:11,000 --> 00:33:13,080
Speaker 2: I am definitely awkward. So how dare you, sir?

549
00:33:13,440 --> 00:33:14,080
Speaker 1: Exactly?

550
00:33:16,400 --> 00:33:32,520
Speaker 2: Yes, it's such solid advice from the nineteen fifties, but

551
00:33:32,560 --> 00:33:35,400
Speaker 2: you know, we don't know this Good Housekeeping wasn't the

552
00:33:35,400 --> 00:33:39,479
Speaker 2: only ones perpetuating this type of idea, and even more so,

553
00:33:40,360 --> 00:33:43,880
Speaker 2: there are magazines that were published more locally, like the

554
00:33:43,880 --> 00:33:47,320
Speaker 2: one that we were talking about earlier, Southern Living, and

555
00:33:47,720 --> 00:33:49,720
Speaker 2: we did want to kind of talk about what they

556
00:33:49,760 --> 00:33:52,480
Speaker 2: have done, what they represent, a little bit of the

557
00:33:52,520 --> 00:33:55,040
Speaker 2: good and the bad I think in it. Eventually, I

558
00:33:55,080 --> 00:33:57,160
Speaker 2: think we wouldn't talk about the recipes from this, but

559
00:33:57,440 --> 00:34:00,200
Speaker 2: we'll come back to that. If you've ever again we

560
00:34:00,200 --> 00:34:02,640
Speaker 2: told you earlier, if you traveled through the South, and

561
00:34:02,640 --> 00:34:06,440
Speaker 2: I'm not talking about I'm not talking about Florida, but

562
00:34:06,480 --> 00:34:11,880
Speaker 2: probably Florida, but more Georgia, Alabama, Mississippi, South Carolina, Tennessee.

563
00:34:12,160 --> 00:34:16,560
Speaker 2: In those areas and beyond southeast area, you have seen

564
00:34:16,560 --> 00:34:21,360
Speaker 2: this magazine, the glossy picture of an idealistic UH decorated

565
00:34:21,360 --> 00:34:24,000
Speaker 2: to the tea home. It's like Martha Stewart is the

566
00:34:24,040 --> 00:34:27,000
Speaker 2: designer of this place, UH. And it's all over the covers,

567
00:34:27,040 --> 00:34:30,879
Speaker 2: just crisp and clean, and inside are articles on how

568
00:34:30,920 --> 00:34:35,640
Speaker 2: tos and the best recipes, and they even had floor plans,

569
00:34:35,640 --> 00:34:38,400
Speaker 2: Like they had some amazing floor plans, to the point

570
00:34:38,440 --> 00:34:41,800
Speaker 2: that it kind of uh started trends all over the

571
00:34:41,840 --> 00:34:44,080
Speaker 2: South on what kind of homes were being built and

572
00:34:44,160 --> 00:34:48,719
Speaker 2: when it comes to the holidays, unmatched, y'all. Like I

573
00:34:48,719 --> 00:34:51,440
Speaker 2: can think of what like one magazine with this tree

574
00:34:51,480 --> 00:34:54,879
Speaker 2: that had a very like Southern feel, Like I think

575
00:34:54,880 --> 00:34:58,560
Speaker 2: it's a Country Christmas is what it was called. Of course,

576
00:34:58,560 --> 00:35:01,480
Speaker 2: there's also a Country Living now that I think about it, magazine.

577
00:35:01,840 --> 00:35:03,960
Speaker 2: I forgot about that one till just now and then

578
00:35:05,680 --> 00:35:09,399
Speaker 2: saying I'm not gonna talk about it. But it's quite

579
00:35:09,480 --> 00:35:12,919
Speaker 2: interesting these magazines, and they're very well printed and very

580
00:35:12,920 --> 00:35:17,200
Speaker 2: pretty prettily put together. And again I believe many of

581
00:35:17,239 --> 00:35:21,360
Speaker 2: the older boomer generations of women were haunted by the

582
00:35:21,520 --> 00:35:25,520
Speaker 2: need to follow suit of these uh perfectly decorated trees

583
00:35:25,560 --> 00:35:30,480
Speaker 2: and such. Again, my mom had full on themed Christmas trees.

584
00:35:30,520 --> 00:35:34,040
Speaker 2: I think one was like French country. One was like

585
00:35:35,680 --> 00:35:38,000
Speaker 2: an old traditional that's what she would call it. So

586
00:35:38,080 --> 00:35:41,160
Speaker 2: we would have our our old school children's ornaments that

587
00:35:41,200 --> 00:35:43,480
Speaker 2: we loved on an one tree. So it's like she

588
00:35:43,600 --> 00:35:46,640
Speaker 2: had to distinguish the two and they were trying to

589
00:35:46,640 --> 00:35:53,080
Speaker 2: be the ultimate decorators of their pristine, very pretty Southern homes.

590
00:35:53,800 --> 00:35:55,960
Speaker 2: And again we've talked about how our mothers will go

591
00:35:56,040 --> 00:36:00,600
Speaker 2: all out for every season of the year two decor rate. Again,

592
00:36:01,000 --> 00:36:04,640
Speaker 2: my mom has like apple themed rates that go for

593
00:36:04,719 --> 00:36:08,520
Speaker 2: the fall, Easter themed reads that go for spring. Like

594
00:36:09,000 --> 00:36:14,120
Speaker 2: it's the thing. And it goes from the front of

595
00:36:14,120 --> 00:36:15,960
Speaker 2: the house, I mean from the minute you walk up

596
00:36:16,000 --> 00:36:18,680
Speaker 2: to the porch again, the wreaths, to the guest rooms,

597
00:36:18,760 --> 00:36:21,640
Speaker 2: to the living rooms, to the bathrooms. It's all they are.

598
00:36:21,719 --> 00:36:26,120
Speaker 2: And it's a part to these magazines right well.

599
00:36:26,920 --> 00:36:31,719
Speaker 1: This publication originally came out in nineteen sixty six was

600
00:36:31,719 --> 00:36:34,840
Speaker 1: published by the Progressive Farmer Company, which was the publisher

601
00:36:34,880 --> 00:36:38,840
Speaker 1: of the Progressive Farmer magazine, and this lifestyle magazine is

602
00:36:38,840 --> 00:36:41,839
Speaker 1: still one of the most subscribed to magazines. Here's a

603
00:36:41,840 --> 00:36:44,920
Speaker 1: bit about them from their own site. It was from

604
00:36:45,160 --> 00:36:48,520
Speaker 1: it was Foreign article celebrating their fiftieth anniversary in twenty sixteen.

605
00:36:49,440 --> 00:36:52,879
Speaker 1: Southern Living is descended from the Progressive Farmer magazine, which

606
00:36:52,880 --> 00:36:56,280
Speaker 1: has roots in Raleigh and dates back to eighteen eighty six.

607
00:36:56,719 --> 00:36:59,440
Speaker 1: Southern Living was spun out of that magazine's lifestyle and

608
00:36:59,480 --> 00:37:04,319
Speaker 1: home life section, which was popular among suburban housewives. The

609
00:37:04,360 --> 00:37:07,560
Speaker 1: magazine has two point eight million subscribers, with about fourteen

610
00:37:07,640 --> 00:37:10,600
Speaker 1: thousand who have been subscribers for five decades.

611
00:37:11,160 --> 00:37:11,440
Speaker 2: Wow.

612
00:37:11,880 --> 00:37:15,120
Speaker 1: A large proponent of the magazine was the many different

613
00:37:15,160 --> 00:37:18,799
Speaker 1: recipes featured in the magazine. In fact, they started an

614
00:37:18,840 --> 00:37:21,839
Speaker 1: annual recipe book in nineteen seventy nine and have been

615
00:37:21,880 --> 00:37:25,319
Speaker 1: publishing them ever since. Here's what they say on their website.

616
00:37:25,560 --> 00:37:28,960
Speaker 1: The nineteen seventy nine edition of Southern Living Annual Recipes,

617
00:37:29,000 --> 00:37:31,680
Speaker 1: which has sold well over twenty one million copies since

618
00:37:31,680 --> 00:37:36,239
Speaker 1: its first printing, was just the beginning. The popularity and

619
00:37:36,239 --> 00:37:39,560
Speaker 1: reliability of Southern Living Recipes, coupled with the steady flow

620
00:37:39,600 --> 00:37:42,680
Speaker 1: of comments, questions, and suggestions from readers, led to a

621
00:37:42,760 --> 00:37:47,400
Speaker 1: highly successful extension for the brand. This annual cookbook has

622
00:37:47,440 --> 00:37:49,120
Speaker 1: been published every year since.

623
00:37:49,880 --> 00:37:53,440
Speaker 2: I want to say, my mother would cut out these recipes. Yeah,

624
00:37:53,640 --> 00:37:58,440
Speaker 2: and I think I have what I call like the

625
00:37:58,680 --> 00:38:03,400
Speaker 2: Hillbilly taco salad, which you've had before.

626
00:38:03,600 --> 00:38:04,359
Speaker 1: Yeah, it's good.

627
00:38:04,480 --> 00:38:07,359
Speaker 2: Like it's very odd that I think she got from there,

628
00:38:07,640 --> 00:38:10,200
Speaker 2: And I think it was in sponsorship with Rice Erni,

629
00:38:10,520 --> 00:38:11,960
Speaker 2: which is what I use in this, y'all.

630
00:38:13,200 --> 00:38:17,520
Speaker 1: Yes, so many recipes were like companies being like here's

631
00:38:17,520 --> 00:38:19,719
Speaker 1: where you need bananas, and there's a whole book of

632
00:38:20,160 --> 00:38:22,080
Speaker 1: banana respees. But my mom has that two she has

633
00:38:22,080 --> 00:38:24,719
Speaker 1: the recipe backs. It just has like these cutouts and

634
00:38:24,719 --> 00:38:27,840
Speaker 1: you're like all folded. You can't read all of it,

635
00:38:28,000 --> 00:38:29,920
Speaker 1: you know, she got from magazine.

636
00:38:30,000 --> 00:38:32,359
Speaker 2: I think. I try to do a homemade cake with

637
00:38:32,440 --> 00:38:35,200
Speaker 2: fudge icing for my mother for that. The cake did

638
00:38:35,200 --> 00:38:38,600
Speaker 2: not turn out so well. The icing was delicious though, well,

639
00:38:40,040 --> 00:38:41,960
Speaker 2: but you know, with the things that were happening, and

640
00:38:42,000 --> 00:38:43,600
Speaker 2: this is what the pill is, and many of the

641
00:38:43,600 --> 00:38:46,319
Speaker 2: women have fall suit and still again still subscribe man

642
00:38:46,360 --> 00:38:50,560
Speaker 2: five decades worth for thousands of people for this magazine.

643
00:38:50,560 --> 00:38:53,520
Speaker 2: And I guarantee my mom has been probably a part

644
00:38:53,520 --> 00:38:55,480
Speaker 2: of that because, like I said, I had it as

645
00:38:55,480 --> 00:38:58,680
Speaker 2: a child, and I'm around, you know, forty now, forties,

646
00:38:58,680 --> 00:39:01,520
Speaker 2: in my forties now, so knowing that she's had it

647
00:39:01,560 --> 00:39:04,520
Speaker 2: for that long. But the book has a lot of

648
00:39:04,520 --> 00:39:08,440
Speaker 2: criticism as well, including the glaring fact that the magazine

649
00:39:08,719 --> 00:39:11,280
Speaker 2: was based out of the South and at the time

650
00:39:11,440 --> 00:39:15,319
Speaker 2: ignored the racism and racial violence that was happening in

651
00:39:15,360 --> 00:39:18,680
Speaker 2: that time period. And in that area. Some of the

652
00:39:18,760 --> 00:39:22,319
Speaker 2: articles point out the fact that this magazine existed during

653
00:39:22,320 --> 00:39:24,239
Speaker 2: one of the most heated times of the Civil rights

654
00:39:24,239 --> 00:39:26,960
Speaker 2: movement and ignored the issues around them, and that it

655
00:39:27,000 --> 00:39:28,800
Speaker 2: was proof enough that this magazine and a lot of

656
00:39:28,880 --> 00:39:33,360
Speaker 2: magazines like it whitewashed and overall completely refused to acknowledge

657
00:39:33,360 --> 00:39:36,239
Speaker 2: the issues that were happening. A specific researcher, and I

658
00:39:36,280 --> 00:39:38,359
Speaker 2: believe she was a student at the time, Summer Hill

659
00:39:38,480 --> 00:39:42,800
Speaker 2: Vincent wrote about this for her dissertation titled Whitewashing Southern

660
00:39:42,840 --> 00:39:46,120
Speaker 2: Living The socio Cultural Significance of the nineteen sixty six

661
00:39:46,239 --> 00:39:50,400
Speaker 2: magazine Launch in Birmingham, Alabama, and in her paper she

662
00:39:50,480 --> 00:39:54,120
Speaker 2: writes about the issues of how a still popular magazine

663
00:39:54,200 --> 00:39:56,880
Speaker 2: hasn't really been studied when it comes to their place

664
00:39:56,880 --> 00:40:00,640
Speaker 2: in history during the Civil Rights movement. Quote from that

665
00:40:01,000 --> 00:40:04,120
Speaker 2: Historian James Cobb explained that the whitewashing of history in

666
00:40:04,160 --> 00:40:07,080
Speaker 2: Southern Living occurred in the aftermath of the Civil Rights

667
00:40:07,080 --> 00:40:10,879
Speaker 2: Movement when white Southerners scrambled to find an identity that

668
00:40:10,960 --> 00:40:15,279
Speaker 2: was unique but unrelated to racism. Quote For many of them,

669
00:40:15,360 --> 00:40:17,480
Speaker 2: that search seemed to begin at the very end of

670
00:40:17,480 --> 00:40:20,600
Speaker 2: the Civil Rights era with the cleverly pleasing pages of

671
00:40:20,640 --> 00:40:24,400
Speaker 2: Southern Living magazine. He argued that it was no accident

672
00:40:24,560 --> 00:40:27,239
Speaker 2: that a magazine for white Southerners launched in the later

673
00:40:27,320 --> 00:40:30,759
Speaker 2: years of the Civil rights movement and goes on that

674
00:40:30,920 --> 00:40:35,080
Speaker 2: mirage hid so much pain. As American Studies professor Alan

675
00:40:35,120 --> 00:40:38,359
Speaker 2: Tulos explained in the nineteen seventy nine article Azelia Death Trip,

676
00:40:39,600 --> 00:40:42,680
Speaker 2: not only are the historical rich folk ways given an

677
00:40:42,719 --> 00:40:46,600
Speaker 2: eye catching or sentimental treatment which ultimately trivializes them, but

678
00:40:46,760 --> 00:40:49,480
Speaker 2: sanction is given to a way of looking at life

679
00:40:49,520 --> 00:40:54,239
Speaker 2: which eliminates its unpleasant, tragic realities, its historical burdens, and

680
00:40:54,280 --> 00:40:58,360
Speaker 2: its future obligations. By looking the other way, the magazine

681
00:40:58,440 --> 00:41:01,719
Speaker 2: endorsed a lifestyle that romance size reality and let white

682
00:41:01,760 --> 00:41:04,160
Speaker 2: Southerners off the hook for their role in the events

683
00:41:04,239 --> 00:41:07,279
Speaker 2: taking place around them. Of course, this is just a

684
00:41:07,360 --> 00:41:12,000
Speaker 2: small snippet from that article, from that dissertation, and I

685
00:41:12,000 --> 00:41:15,359
Speaker 2: think it's a lot in conversation because there's also a

686
00:41:15,400 --> 00:41:18,920
Speaker 2: lot of identity put into magazines like this, and why

687
00:41:19,040 --> 00:41:22,560
Speaker 2: mediums like this was so important, and that when we

688
00:41:22,600 --> 00:41:25,319
Speaker 2: come back and talk about magazines effects today, we will

689
00:41:25,320 --> 00:41:30,320
Speaker 2: talk about the fashion industry and even the political ideas

690
00:41:30,320 --> 00:41:34,560
Speaker 2: behind it. But things like this have a huge cultural impact.

691
00:41:34,640 --> 00:41:37,280
Speaker 2: And again, as Annie was saying previously, this was before

692
00:41:37,320 --> 00:41:40,839
Speaker 2: the internet. This is how news traveled and or what

693
00:41:40,880 --> 00:41:44,120
Speaker 2: you thought other people were doing as well. They might

694
00:41:44,160 --> 00:41:46,279
Speaker 2: not be you, but they're out there because you see

695
00:41:46,280 --> 00:41:48,920
Speaker 2: this in this glossy, beautiful magazine saying that you should

696
00:41:48,920 --> 00:41:52,359
Speaker 2: be making these recipes and ignoring everything else. There's even

697
00:41:52,440 --> 00:41:55,919
Speaker 2: articles talking about how they ignored and didn't have many

698
00:41:56,600 --> 00:41:59,520
Speaker 2: black community members as featured in any of the articles,

699
00:41:59,520 --> 00:42:01,840
Speaker 2: featured in any of the celebrations, or any of the

700
00:42:01,880 --> 00:42:05,520
Speaker 2: conversations in this magazine which was supposed to celebrate all

701
00:42:05,560 --> 00:42:09,640
Speaker 2: of the South at that time. There was a recent

702
00:42:09,840 --> 00:42:12,759
Speaker 2: article about how there needs to be a reckoning for

703
00:42:12,840 --> 00:42:14,480
Speaker 2: Southern living. And I say recent, I mean in the

704
00:42:14,560 --> 00:42:17,560
Speaker 2: last ten years, because they were still featuring things like

705
00:42:17,600 --> 00:42:21,320
Speaker 2: plantations and showing tours about plantations, and how they ignored

706
00:42:21,320 --> 00:42:24,640
Speaker 2: the history behind it just to show pretty pictures of

707
00:42:24,640 --> 00:42:27,800
Speaker 2: that property and making money off of that property and

708
00:42:27,800 --> 00:42:31,239
Speaker 2: again not acknowledging what had happened there, what was going

709
00:42:31,280 --> 00:42:33,760
Speaker 2: on there. I think at one point in the article

710
00:42:34,080 --> 00:42:35,840
Speaker 2: that they did talk about the fact that one of

711
00:42:35,840 --> 00:42:38,600
Speaker 2: the editors were like, no, no, no, we featured black people.

712
00:42:38,640 --> 00:42:42,600
Speaker 2: Look and it was like a handful, possibly a few times.

713
00:42:43,320 --> 00:42:45,920
Speaker 2: And there's a lot to say in that conversation. There

714
00:42:45,960 --> 00:42:49,120
Speaker 2: was also an article which Annie I told you about previously,

715
00:42:49,120 --> 00:42:51,719
Speaker 2: and I cannot not share. I'm not going to read

716
00:42:51,719 --> 00:42:54,640
Speaker 2: it read it necessarily, but I found it really really

717
00:42:54,640 --> 00:43:00,520
Speaker 2: funny because there's a man complaining about how the Southern

718
00:43:00,560 --> 00:43:03,040
Speaker 2: Living has lost this way, and I was like, wait,

719
00:43:03,200 --> 00:43:07,040
Speaker 2: what's happening? And his complaint was the fact that it's

720
00:43:07,080 --> 00:43:10,600
Speaker 2: no longer featured recipes, it no longer featured like helpful

721
00:43:10,640 --> 00:43:13,160
Speaker 2: guys or how tos. Instead it was now trying to

722
00:43:13,200 --> 00:43:16,239
Speaker 2: sell you things, or it was trying to tell you

723
00:43:16,320 --> 00:43:18,520
Speaker 2: how to be a better woman this way like sex life,

724
00:43:18,520 --> 00:43:20,080
Speaker 2: but how to have a better sex life and all

725
00:43:20,120 --> 00:43:24,959
Speaker 2: these things. And though he had a point, I don't

726
00:43:24,960 --> 00:43:26,479
Speaker 2: know if I want to take this room of sixty

727
00:43:26,560 --> 00:43:29,440
Speaker 2: year old white man, balding white man not just saying

728
00:43:30,200 --> 00:43:33,799
Speaker 2: he's not wrong. Yeah, but I don't feel like this

729
00:43:33,840 --> 00:43:35,880
Speaker 2: is his place to say. I get, I mean, anyone

730
00:43:35,880 --> 00:43:39,200
Speaker 2: can enjoy any of those things, but it's that to

731
00:43:39,360 --> 00:43:42,080
Speaker 2: be like you are teaching women better things. Go back

732
00:43:42,120 --> 00:43:42,399
Speaker 2: to that.

733
00:43:44,600 --> 00:43:50,120
Speaker 1: Yeah, yeah, it is strange, and I think one of

734
00:43:50,160 --> 00:43:54,319
Speaker 1: the things when we come back whenever that will be

735
00:43:54,560 --> 00:43:58,680
Speaker 1: probably February with the next part. We've talked about before

736
00:43:58,920 --> 00:44:01,520
Speaker 1: on this show. I think past host Kristen Caroline definitely

737
00:44:01,520 --> 00:44:03,960
Speaker 1: talked about it. But you know that with the Internet,

738
00:44:04,000 --> 00:44:08,000
Speaker 1: the magazine industry has been in flux. There has been

739
00:44:08,040 --> 00:44:11,160
Speaker 1: a lot of pressure of how how they're going to survive.

740
00:44:12,000 --> 00:44:14,719
Speaker 1: I personally feel like magazines are sexual luxury, Like I

741
00:44:14,800 --> 00:44:16,759
Speaker 1: usually only get them if theyre's like Star Wars on

742
00:44:16,800 --> 00:44:20,720
Speaker 1: the cover or I don't do this, but my friends

743
00:44:20,760 --> 00:44:22,520
Speaker 1: when we go to like the beach or something, we'll

744
00:44:22,520 --> 00:44:26,319
Speaker 1: get magazines. But otherwise, so it's sort of an interesting

745
00:44:27,320 --> 00:44:29,920
Speaker 1: space there. And but there are we also you should

746
00:44:29,960 --> 00:44:33,839
Speaker 1: go listen to our old fanzine episode because there are

747
00:44:33,840 --> 00:44:36,239
Speaker 1: places where it's like really niche and it's growing. So

748
00:44:36,480 --> 00:44:40,479
Speaker 1: it's not that it's gone away. It's definitely a huge

749
00:44:40,560 --> 00:44:45,200
Speaker 1: place for advertising, I will say, right, but it's a

750
00:44:45,239 --> 00:44:48,160
Speaker 1: lot of these big magazines that have been around for

751
00:44:48,160 --> 00:44:53,120
Speaker 1: so long are kind of questioning like, well, what are

752
00:44:53,160 --> 00:44:54,399
Speaker 1: we now? How do we keep going?

753
00:44:54,480 --> 00:44:57,000
Speaker 2: What is oh? We had like there's and we're going

754
00:44:57,040 --> 00:45:00,520
Speaker 2: to talk about this for sure with me, come for

755
00:45:00,640 --> 00:45:02,719
Speaker 2: a it's not part two. I'm refusing to call it

756
00:45:02,719 --> 00:45:06,040
Speaker 2: a part two for the other episode that we were

757
00:45:06,040 --> 00:45:09,120
Speaker 2: going to do that somewhat related to this about the

758
00:45:09,160 --> 00:45:13,240
Speaker 2: whole virtual magazines or how it is no longer impressed

759
00:45:13,239 --> 00:45:16,160
Speaker 2: necessarily and is now all online and what does that

760
00:45:16,200 --> 00:45:19,040
Speaker 2: look like? And then also talking about paywalls and is

761
00:45:19,040 --> 00:45:20,400
Speaker 2: that a good thing? But how do you know how

762
00:45:20,520 --> 00:45:23,040
Speaker 2: do they make money advertising? I know, but this is

763
00:45:23,080 --> 00:45:26,120
Speaker 2: back and forth, And why do I find it irritating

764
00:45:26,200 --> 00:45:29,319
Speaker 2: to pay for a subscription when I would have been

765
00:45:29,520 --> 00:45:32,879
Speaker 2: willing to buy a magazine that's my own right here?

766
00:45:33,120 --> 00:45:36,800
Speaker 2: But again, who is who is affected? Who isn't affected

767
00:45:36,840 --> 00:45:39,759
Speaker 2: by this? Who is being targeted? Who is being marketed to?

768
00:45:40,160 --> 00:45:43,680
Speaker 2: But also how is it still making changes in society?

769
00:45:43,680 --> 00:45:49,160
Speaker 2: Because again, a local regional magazine that like Southern Living

770
00:45:49,480 --> 00:45:54,400
Speaker 2: has impacted society pretty deeply. And the same thing with

771
00:45:55,640 --> 00:45:57,839
Speaker 2: all the other magazines we talked about, like as they

772
00:45:57,880 --> 00:46:02,399
Speaker 2: have thank god, transformed or hopefully are transforming into being

773
00:46:03,520 --> 00:46:08,560
Speaker 2: better messages for women, uh and more inclusive, I would hope,

774
00:46:09,800 --> 00:46:14,279
Speaker 2: and less heteronormative. But you know, like what kind of

775
00:46:14,320 --> 00:46:18,000
Speaker 2: impact they had on so many young women, older women,

776
00:46:18,440 --> 00:46:20,760
Speaker 2: so many of the things of expectations that it held

777
00:46:21,040 --> 00:46:22,759
Speaker 2: and yeah, and what we bought because of it. Like,

778
00:46:23,360 --> 00:46:25,440
Speaker 2: at one point in time, TikTok did not exist, and

779
00:46:25,440 --> 00:46:27,480
Speaker 2: I was not influenced by TikTok. I was influenced by

780
00:46:27,480 --> 00:46:29,439
Speaker 2: magazines telling me I needed to go get this.

781
00:46:30,200 --> 00:46:33,279
Speaker 1: Mm hmmm yeah, And a lot of those recipes would

782
00:46:33,320 --> 00:46:35,760
Speaker 1: be like, Hey, you want to make this aspect, guess

783
00:46:35,840 --> 00:46:38,960
Speaker 1: what You're gonna need this gelatin mold right, here's where

784
00:46:39,000 --> 00:46:39,640
Speaker 1: you can get it.

785
00:46:39,760 --> 00:46:42,160
Speaker 2: Here's what here's this. Let me show you.

786
00:46:42,239 --> 00:46:44,880
Speaker 1: Yes, you can send in your little mail in coupon.

787
00:46:46,280 --> 00:46:48,160
Speaker 2: I also clip coupons out of magazines.

788
00:46:48,200 --> 00:46:57,520
Speaker 1: Wow, yeah, what a world memories. Well, do watch out

789
00:46:57,600 --> 00:47:01,040
Speaker 1: for our next follow up.

790
00:47:01,440 --> 00:47:04,520
Speaker 2: I'll follow up Valentine's they follow up. That's what I

791
00:47:04,560 --> 00:47:04,800
Speaker 2: feel like.

792
00:47:04,800 --> 00:47:06,560
Speaker 1: It's gonna be a related follow up, and I will

793
00:47:06,680 --> 00:47:09,600
Speaker 1: open the box on my right gostling shine and you're

794
00:47:09,600 --> 00:47:13,400
Speaker 1: gonna laugh. It's very embarrassing. But in the meantime, listeners,

795
00:47:13,440 --> 00:47:14,920
Speaker 1: if you have any thoughts about any of this, if

796
00:47:15,000 --> 00:47:18,759
Speaker 1: you still have any magazines or memories about magazines fanzines,

797
00:47:19,920 --> 00:47:22,040
Speaker 1: you can let us know. You can email us at

798
00:47:22,040 --> 00:47:24,399
Speaker 1: Sephanie mom Stuff at iHeartMedia dot com. You can find

799
00:47:24,440 --> 00:47:26,440
Speaker 1: us on Twitter at mom Stuff podcast, or on Instagram

800
00:47:26,480 --> 00:47:28,560
Speaker 1: and TikTok at Stuff I've Never Told You. We have

801
00:47:28,600 --> 00:47:30,319
Speaker 1: a tea public store, and we have a book that

802
00:47:30,400 --> 00:47:32,400
Speaker 1: you can get wherever you get your books. Thanks as

803
00:47:32,400 --> 00:47:35,040
Speaker 1: always to our super producer Christine, their executive producer Maya,

804
00:47:35,120 --> 00:47:37,520
Speaker 1: and your contributor Joey. Thank you and thanks to you

805
00:47:37,560 --> 00:47:40,000
Speaker 1: for listening Stuff I Never Told You inspection of iHeart Radio.

806
00:47:40,040 --> 00:47:41,600
Speaker 1: For more podcasts from my Heart Radio, you can check

807
00:47:41,600 --> 00:47:43,520
Speaker 1: out the art Radio app, Apple Podcasts, or wherever you

808
00:47:43,520 --> 00:47:44,600
Speaker 1: listen to your favorite shows.