WEBVTT - Trump Tariffs Shock Supply Chains 

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. You're listening to the

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<v Speaker 2>Let's go a little technology here.

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<v Speaker 3>You're thinking about some of the big tech names and

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<v Speaker 3>how are they going to deal in the world where

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<v Speaker 3>tariffs are going to be higher on a global scalue.

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<v Speaker 2>Think about some of these big tech.

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<v Speaker 3>Firms and they sell their hardware and software and services everywhere,

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<v Speaker 3>so they are truly global rok Rana joints as Bloomberg

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<v Speaker 3>Intelligence Technology and US. What's the tech call in a

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<v Speaker 3>higher tariff world on roun.

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<v Speaker 4>Oh, it's so bad right now. I mean, look at Apple.

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<v Speaker 4>I mean it's really surprising that Datchain. You know, they

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<v Speaker 4>rocked up so much on China. Now that's going to

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<v Speaker 4>have a massive impact on Apple. Most of the problem

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<v Speaker 4>exam made there. You know, you can cut it and

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<v Speaker 4>slice it in any way. They cannot offset the margin risk.

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<v Speaker 4>The iPhone sales are going to be traumatically impacted in

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<v Speaker 4>the second half most likely, you know, it's going to

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<v Speaker 4>be will see how China reacts to this. China accounts

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<v Speaker 4>for twenty percent of sales for Apple, so the local population,

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<v Speaker 4>you know, let's see if they're going to go with

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<v Speaker 4>local brands. I mean, it's just a big mess for

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<v Speaker 4>Apple frankly at this point. But when we look at

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<v Speaker 4>the other vendors, when you look at the software companies,

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<v Speaker 4>which even though they don't have the direct exposure to China,

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<v Speaker 4>I think when you look at an economic slowdown like this,

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<v Speaker 4>you're going to see breaks on technology spending and by default,

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<v Speaker 4>you know a lot of what these guys sell to

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<v Speaker 4>the market. We looked at growth estimates as of December

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<v Speaker 4>thirty first, the top fifty software companies, they had a

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<v Speaker 4>median growth rate of thirteen point two percent two days ago.

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<v Speaker 2>We looked at it.

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<v Speaker 4>People have not brought their numbers down, it's only it's

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<v Speaker 4>still twelve point four percent. So we think that number

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<v Speaker 4>gets cut down by quite a bit over the next

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<v Speaker 4>you know, one month when.

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<v Speaker 5>It off and that's not in the stocks yet.

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<v Speaker 4>That's I can't tell whether that's on the stocks or not,

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<v Speaker 4>but it's definitely not in the cell side estimates. Consensus

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<v Speaker 4>out there.

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<v Speaker 5>Well, here's what I wanted to kind of pull back

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<v Speaker 5>a little bit. We talked about this with Mike sort

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<v Speaker 5>of what the headline and tariff risk is and then

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<v Speaker 5>what the actual fundamentals of the tech industry. And that

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<v Speaker 5>brings us to the news that Microsoft, that Bloomberg broke,

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<v Speaker 5>is pulled back on a bunch of data projects, right,

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<v Speaker 5>and there was a whole list right, UK, Indonesia, Australia, Illinois,

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<v Speaker 5>North Dakota, Wisconsin, et cetera. Is So, how do you

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<v Speaker 5>read that?

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<v Speaker 6>Like, is that a sign that.

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<v Speaker 5>We're pairing back everything and it's.

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<v Speaker 4>All over or what? No, how do I read that?

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<v Speaker 4>I will wait for sut there to make his comments

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<v Speaker 4>on the conference call, because there is a very's likelihood

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<v Speaker 4>that he may say, listen, I'm happy to lease that

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<v Speaker 4>same amount, just not build it. So from that point,

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<v Speaker 4>it's okay with me, because they're still seeing the inference

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<v Speaker 4>coming in and they still going to spend the money.

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<v Speaker 4>These are just deciding not to build it themselves, which

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<v Speaker 4>is fair. I mean, it's you know, either rent or buy.

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<v Speaker 4>I mean it's you know, it's it's up to them.

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<v Speaker 4>So I think those are going to be the most

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<v Speaker 4>critical comments but it's tough for me to see how

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<v Speaker 4>any executive can give any decent guidance into going into

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<v Speaker 4>you know, this particular environment. Uh, you know the later

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<v Speaker 4>this month.

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<v Speaker 5>So important rent versus by Okay, this is why I

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<v Speaker 5>had that tutorial with Anorat. This is why you got

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<v Speaker 5>to do a call. You got to call them up

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<v Speaker 5>after the show for half an hour, yep, and then

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<v Speaker 5>you will understand all things.

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<v Speaker 2>Tom keen watching the show here trying to learn tell.

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<v Speaker 5>Us that he doesn't have the tail.

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<v Speaker 2>Front exactly exactly.

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<v Speaker 5>Okay, So then if it is just a tariff impact,

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<v Speaker 5>then if that's really like what is rocking these docks,

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<v Speaker 5>which companies are most exposed? Like which software companies are

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<v Speaker 5>going to be hurt the hardest?

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<v Speaker 6>See?

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<v Speaker 4>I think Apples the one, you know, we talked about it.

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<v Speaker 2>But then you have to look at it where.

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<v Speaker 4>The valuations are still higher than pre pandemic levels. You know,

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<v Speaker 4>look at somebody like a Shopify. It's down huge today

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<v Speaker 4>because that evaluations a bit high. So it's now they

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<v Speaker 4>have a lot of DOGE exposure as well. So there

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<v Speaker 4>is a there are names out there that are that

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<v Speaker 4>are far more you know, on on that value range.

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<v Speaker 4>Where far more expensive than historical loans.

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<v Speaker 3>Again, so but we're not making a valuation call here, No, No,

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<v Speaker 3>we areble because there's.

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<v Speaker 2>Still risks to estimates.

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<v Speaker 4>It is probably a massive risks to estimates, and we

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<v Speaker 4>don't know where the growth is going to be in

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<v Speaker 4>the second half right now, and we have seen in

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<v Speaker 4>the past recessions things drive up very quickly.

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<v Speaker 5>How's actual demand for iPhones? This might seem like an

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<v Speaker 5>insanely rudimentary question right now based on all we're dealing with,

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<v Speaker 5>but what's the underlying move there?

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<v Speaker 4>If you were to ignore everything on the taraff side,

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<v Speaker 4>The demand was just in line with what it has

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<v Speaker 4>been in the last two to three years. So we

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<v Speaker 4>are not seeing a major spike in demand. Although in

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<v Speaker 4>some Western countries where they have launched app launched Apple Intelligence,

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<v Speaker 4>they have seen some improvement, but China has still been

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<v Speaker 4>weak and that has been the big story with Apple

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<v Speaker 4>and what we were hoping by the end of this

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<v Speaker 4>year fiscal year this, you know, September October, when they

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<v Speaker 4>launched the next phone, Apple Intelligence, will be in all

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<v Speaker 4>the major regions. The new phone form factor come out,

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<v Speaker 4>that slim iPhone seventeen that Goeman talks about and all

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<v Speaker 4>of that creates a new excitement. But I mean everything

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<v Speaker 4>is fair game at this point.

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<v Speaker 3>All right, an Ron appreciate that on our run does

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<v Speaker 3>all the technology stuff for Bloomberg Intelligence in our studio.

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<v Speaker 2>How big is that?

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<v Speaker 3>I mean, that's because you got your big AI conference, essuy,

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<v Speaker 3>which was extraordinary successful. I stopped by a few times.

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<v Speaker 2>The room was packed. It's really going to be actually

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<v Speaker 2>for yeah, yeah, exactly.

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<v Speaker 6>I learned things.

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<v Speaker 2>Yeah, you learned things. So it's good stuff.

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<v Speaker 1>So anyway, you're listening to the Bloomberg Intelligence Podcast. Catch

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<v Speaker 5>Alex deal here alongside Paul Sweeney and John Tucker. This

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<v Speaker 5>is Bloomberg Intelligence Radio. We bring you all the top

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<v Speaker 5>news and business, economics and finance through our lens of

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<v Speaker 5>our Bloomberg Intelligence folks. They cover two thousand companies and

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<v Speaker 5>one hundred and thirty industries all around the world. Let's

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<v Speaker 5>pick up them. What John Tucker was just talking about

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<v Speaker 5>in terms of Stilantis temporarily halting some production Canada and

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<v Speaker 5>Mexico forward already offering steep discounts to keep customers coming

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<v Speaker 5>into the showrooms. Volkswagon warning dealers it's going to tack

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<v Speaker 5>on import fees to the vehicles it ships to the

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<v Speaker 5>US because today those twenty five percent tariffs and imported

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<v Speaker 5>cards are already on the docket joining US now. Steve Man,

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<v Speaker 5>Bloomberg Intelligence, Global Autos and Research analysts, can you walk

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<v Speaker 5>us through these kind of ripple effects, right, like steep

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<v Speaker 5>discounts getting them into the showroom, like Volkswagen doing import fees,

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<v Speaker 5>Like what does that roll out to look like?

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<v Speaker 7>Yeah, I was just having some costs this morning with

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<v Speaker 7>some clients and that was the big question. You know,

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<v Speaker 7>how much of that tariff costs can they pass down

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<v Speaker 7>on to the consumers. It's a big debate. It really

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<v Speaker 7>depends on the automakers. But in general, uh, you know,

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<v Speaker 7>I think the automakers will have to eat that cost

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<v Speaker 7>because you know, we're actually facing a downturn in the

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<v Speaker 7>auto industry. Inventories are high. If you look at delinquency

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<v Speaker 7>rates on auto loans, they're at a very high rate

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<v Speaker 7>over in the last few years. So I don't think

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<v Speaker 7>consumers are are willing to open up the purse strings

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<v Speaker 7>any further.

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<v Speaker 3>So, Steve, why are Ford and General Motors down? This

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<v Speaker 3>is my dumb question of the day. Wouldn't the domestic

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<v Speaker 3>automakers be positive today while the internationals would be down

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<v Speaker 3>because of the terriffs. Aren't these tarfts designed to protect

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<v Speaker 3>the domestic auto manufacturers.

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<v Speaker 7>Yeah, Trump's announcement of reciprocal tarofts. You know it gave

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<v Speaker 7>well quote unquote reprieve or exemption on autos not really

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<v Speaker 7>right because they are announced to twenty five percent tariff

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<v Speaker 7>last week, nothing more additional. I guess, so, I guess

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<v Speaker 7>you're right. I mean, no news is good news at

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<v Speaker 7>the moment. But I think you know, I think you

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<v Speaker 7>know the stocks have trying it down quite a bit

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<v Speaker 7>since last week already. But it's not done yet, right,

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<v Speaker 7>because there's May third another deadline on auto tariffs. That's

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<v Speaker 7>when they're going to announce. How are the parts that

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<v Speaker 7>do not meet the U s m c A or

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<v Speaker 7>not just US MSA that do not meet the US

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<v Speaker 7>content rule quote quote unquote US content rule will apply

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<v Speaker 7>to to auto parts.

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<v Speaker 5>But to that point, it's just currently the tar tariffs

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<v Speaker 5>are in place for already made cars coming into the US.

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<v Speaker 5>We get the auto parts one, as you point out,

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<v Speaker 5>coming in May. Third, Are you surprised at Ford sort

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<v Speaker 5>of lowering and offering discounts to get people in their

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<v Speaker 5>showrooms right now? Like that would feel like the opposite

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<v Speaker 5>of what you would expect with tariffs in plays.

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<v Speaker 8>Yeah.

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<v Speaker 7>Uh, you know, this is what I said earlier. I

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<v Speaker 7>think the automakers will have to eat this. Uh that's

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<v Speaker 7>now they're going to have to lower the costs. Uh, well,

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<v Speaker 7>definitely not raise the cost But like I said earlier too,

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<v Speaker 7>they're you know, it's coming in a bad time where

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<v Speaker 7>inventories are at you know, pre COVID levels really, so

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<v Speaker 7>you know, they're you know, and the consumers are not

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<v Speaker 7>buying as many cars as they they would, So they're

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<v Speaker 7>going to have to not only eat it, but I

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<v Speaker 7>have to, like in this case, for we'll have to

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<v Speaker 7>even cut prices.

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<v Speaker 3>What does this mean for the transition to electric vehicles?

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<v Speaker 2>Because it felt like for.

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<v Speaker 3>The US OE ms they were almost doing it begrudgingly

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<v Speaker 3>because they kind of had to. The market was going there.

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<v Speaker 3>They didn't really want to. The economics weren't there. Now

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<v Speaker 3>I've got pressure on my core business. Does that slow

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<v Speaker 3>down do you think? Or is that going to impact

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<v Speaker 3>the move towards EV's.

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<v Speaker 7>There's always been a debate. Right now evs are battery

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<v Speaker 7>evs are about eight nine percent you know, penetration in

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<v Speaker 7>the US market. There's debate in terms of if that's

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<v Speaker 7>going to grow. But I think that's where in this segment,

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<v Speaker 7>that's where we actually will see clearer winner and losers.

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<v Speaker 7>I actually think the the pure place, the Rivians, the Lucid,

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<v Speaker 7>and the Tesla will be clear winners because if you

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<v Speaker 7>look at the legacy automakers, they're actually building a lot

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<v Speaker 7>of these evs in Mexico to bring down costs. They

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<v Speaker 7>offer a more attractive, attractive prices for consumer. But now

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<v Speaker 7>with these tarraffs, you know, you know, g now they're

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<v Speaker 7>going to have to raise prices on EV's, not really

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<v Speaker 7>cut prices to bring in consumer. And you know, unfortunately

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<v Speaker 7>GM was actually on our way uh to to profitability

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<v Speaker 7>on EV's and that's gonna you know, these terrors are

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<v Speaker 7>going to derail that that effort.

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<v Speaker 5>Do you really think that we're going to see uh

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<v Speaker 5>for more like GM build more auto plants in the US.

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<v Speaker 5>Is that actually gonna happen.

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<v Speaker 7>I think with the global tariffs, with the auto terrafts

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<v Speaker 7>plus the reciprocal taroffs, it's actually up ending this supply

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<v Speaker 7>chain that's that's been put in place since nineteen sixty five,

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<v Speaker 7>you know, first kind of auto agree between US and Canada,

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<v Speaker 7>which was called the autopack.

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<v Speaker 2>This whole. These these rors are up ending that.

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<v Speaker 7>And I do think that the US, these US automakers

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<v Speaker 7>will bring vehicle assembly back, and it's going to have

0:11:03.760 --> 0:11:07.079
<v Speaker 7>a ripple effect because they're going to force a lot

0:11:07.080 --> 0:11:09.520
<v Speaker 7>of the suppliers to also come back to the US

0:11:09.559 --> 0:11:13.760
<v Speaker 7>as well. So it's it's, uh, we don't exactly know

0:11:13.800 --> 0:11:16.720
<v Speaker 7>how much it will cost. We've made some estimates can

0:11:16.760 --> 0:11:19.640
<v Speaker 7>cost up towards of over four billion dollars just to

0:11:19.640 --> 0:11:22.200
<v Speaker 7>bring just to you know, construct a new plant, a

0:11:22.200 --> 0:11:24.679
<v Speaker 7>green field plant in the one greenfield plant.

0:11:24.480 --> 0:11:24.840
<v Speaker 2>In the US.

0:11:25.120 --> 0:11:28.960
<v Speaker 3>They talked about, have any of the companies that you

0:11:29.000 --> 0:11:32.320
<v Speaker 3>covered they talked about were willing to make that investment.

0:11:32.480 --> 0:11:35.760
<v Speaker 7>Have not, But I bet there's gonna be a lot

0:11:35.760 --> 0:11:38.319
<v Speaker 7>of questions during the earnings costs talk about it.

0:11:38.400 --> 0:11:41.000
<v Speaker 5>Though at this point they got to talk about it,

0:11:41.160 --> 0:11:43.160
<v Speaker 5>which company think is best points to actually do that

0:11:43.240 --> 0:11:44.960
<v Speaker 5>if they were to pour some billions into that.

0:11:45.679 --> 0:11:50.320
<v Speaker 7>I still think the US automakers will actually, relatively speaking,

0:11:50.559 --> 0:11:54.480
<v Speaker 7>will be better off than say the Europeans, uh, and

0:11:54.600 --> 0:11:59.000
<v Speaker 7>some of the Asians like South Korea, South Korean, because

0:11:59.040 --> 0:12:03.240
<v Speaker 7>the US auto and the US automakers do have additional

0:12:03.240 --> 0:12:08.000
<v Speaker 7>capacity in the US that they actually can bring that capacity,

0:12:08.120 --> 0:12:12.359
<v Speaker 7>shift that production back into the US where the Europeans

0:12:12.400 --> 0:12:15.200
<v Speaker 7>and some day Asians will have to build greenfield sites

0:12:15.559 --> 0:12:18.880
<v Speaker 7>which could cost about four billion dollars for a plant.

0:12:19.080 --> 0:12:22.240
<v Speaker 3>Wow, And I'll build it in Tennessee or South Carolina

0:12:22.320 --> 0:12:24.079
<v Speaker 3>or Alabama one of the non Union states.

0:12:24.120 --> 0:12:25.720
<v Speaker 2>And there you go. They've already done that. All right,

0:12:25.760 --> 0:12:27.000
<v Speaker 2>Steve Man, thanks so much for joining U.

0:12:27.000 --> 0:12:30.000
<v Speaker 3>Steve Man, he's a global autos and industrials research channels

0:12:30.040 --> 0:12:34.040
<v Speaker 3>for Bloomberg Intelligence, actually in New York City here today

0:12:34.040 --> 0:12:37.559
<v Speaker 3>and I'm believte Sure Studio. I know so many people

0:12:37.559 --> 0:12:38.040
<v Speaker 3>can say.

0:12:37.920 --> 0:12:43.280
<v Speaker 1>That you're listening to the Bloomberg Intelligence podcast. Catch us

0:12:43.360 --> 0:12:46.400
<v Speaker 1>live weekdays at ten am Eastern on Apple Coarcklay and

0:12:46.400 --> 0:12:49.680
<v Speaker 1>Android Auto with the Bloomberg Business app. Listen on demand

0:12:49.720 --> 0:12:53.440
<v Speaker 1>wherever you get your podcasts, or watch us live on YouTube.

0:12:53.800 --> 0:12:56.840
<v Speaker 5>Alex Deeler alongside Popsmuni. This is Bloomberg Intelligence Radio. We

0:12:56.840 --> 0:12:59.120
<v Speaker 5>are brought to you right now for interactive Brooker Studio

0:12:59.200 --> 0:13:01.600
<v Speaker 5>right here in midtown Manhattan, and also check us out

0:13:01.760 --> 0:13:04.320
<v Speaker 5>on YouTube as well. Let's go to another area and

0:13:04.400 --> 0:13:07.520
<v Speaker 5>sector that will obviously be quite impacted by tariffs, and

0:13:07.559 --> 0:13:10.120
<v Speaker 5>that is shipping. Lee clas Cow as Boomberg Intelligence and

0:13:10.160 --> 0:13:13.640
<v Speaker 5>your Transportland and Shipping analyst. So Lee, if I gain

0:13:13.720 --> 0:13:15.560
<v Speaker 5>this out, I see a couple of things. One, trade

0:13:15.559 --> 0:13:18.520
<v Speaker 5>flows re route, so the shippers are still doing stuff,

0:13:18.559 --> 0:13:21.680
<v Speaker 5>they're just doing stuff in different directions. Or we see

0:13:21.720 --> 0:13:24.559
<v Speaker 5>trade really start to shut down. What's your base case?

0:13:26.640 --> 0:13:29.360
<v Speaker 8>What we've been saying for a while that tariffs are

0:13:29.360 --> 0:13:31.760
<v Speaker 8>not good for the freight markets, and the reason for

0:13:31.800 --> 0:13:34.960
<v Speaker 8>that is obviously they're inflationary and the consumer is a

0:13:34.960 --> 0:13:36.960
<v Speaker 8>big part of the US economy, so it's going to

0:13:37.000 --> 0:13:39.560
<v Speaker 8>have an impact on things that we import. So it's

0:13:39.559 --> 0:13:42.240
<v Speaker 8>going to impact companies like Maersk and how Hug, Lloyd

0:13:42.360 --> 0:13:46.280
<v Speaker 8>and Costco those are marine shipping lines because they'll be

0:13:46.720 --> 0:13:50.800
<v Speaker 8>hauling less containers from Asia to the United States. It'll

0:13:50.840 --> 0:13:55.160
<v Speaker 8>impact railroads. It's as Union Pacific and CSX because still

0:13:55.160 --> 0:13:59.959
<v Speaker 8>be hauling less freight. It'll impact truckload carriers and LTR

0:14:00.200 --> 0:14:02.600
<v Speaker 8>carriers and also is going to obviously impact the parcel

0:14:02.640 --> 0:14:05.200
<v Speaker 8>carriers like FedEx and ups. And we're kind of seeing

0:14:05.240 --> 0:14:08.480
<v Speaker 8>that in the market right now. The Dow Joant Transports down,

0:14:09.720 --> 0:14:12.439
<v Speaker 8>you know, over seven percent. Well the general markets down

0:14:12.480 --> 0:14:15.079
<v Speaker 8>around four percent right now. So you know, these are

0:14:15.200 --> 0:14:21.120
<v Speaker 8>highly cyclical names and they're really uh, you know, the

0:14:21.160 --> 0:14:23.960
<v Speaker 8>demand really goes with where the economy is going. And

0:14:24.000 --> 0:14:25.880
<v Speaker 8>what this is telling us is that it's going to

0:14:25.920 --> 0:14:29.760
<v Speaker 8>be hit to the economy. What was announced yesterday after

0:14:29.840 --> 0:14:31.240
<v Speaker 8>the close out of the White House.

0:14:32.280 --> 0:14:36.480
<v Speaker 3>So Lee, I spoke with our one of our favorite

0:14:36.560 --> 0:14:38.680
<v Speaker 3>transportation anols earlier this morning, Tony Hatchet.

0:14:38.720 --> 0:14:40.280
<v Speaker 2>Now we get to speak to Lee Glasgow. So this

0:14:40.360 --> 0:14:42.680
<v Speaker 2>is a good day. Say, how does that hurt? Now

0:14:42.760 --> 0:14:44.360
<v Speaker 2>to my faves two of my faves.

0:14:44.640 --> 0:14:47.400
<v Speaker 3>I worked for Tony way way way back in the day,

0:14:47.560 --> 0:14:47.960
<v Speaker 3>and I.

0:14:47.960 --> 0:14:50.720
<v Speaker 2>Work with Lee at BI. So it's all good. Lee.

0:14:50.800 --> 0:14:54.320
<v Speaker 3>I mean, if you're CSX or Union Pacific, you're kind

0:14:54.320 --> 0:14:56.440
<v Speaker 3>of just waiting to see what your customers, like Ford

0:14:56.520 --> 0:14:59.640
<v Speaker 3>Motor Company or the the farmers are going to tell

0:14:59.640 --> 0:15:01.640
<v Speaker 3>you about what they need in terms of demand. Are

0:15:01.680 --> 0:15:04.720
<v Speaker 3>you hearing anything now about bookings or any of that

0:15:04.760 --> 0:15:05.320
<v Speaker 3>kind of stuff.

0:15:06.120 --> 0:15:09.040
<v Speaker 8>I mean, what we're seeing so you know, obviously, what

0:15:09.080 --> 0:15:11.880
<v Speaker 8>we're seeing in the liner market is a couple of

0:15:11.880 --> 0:15:15.480
<v Speaker 8>the liners have announced blank sailings. And what that means

0:15:15.560 --> 0:15:19.480
<v Speaker 8>is that they're either going to you know, skip a

0:15:19.560 --> 0:15:23.640
<v Speaker 8>port or they're just going to discontinue a whole loop

0:15:23.800 --> 0:15:26.520
<v Speaker 8>of a ship going from Asia to the US and

0:15:26.600 --> 0:15:28.960
<v Speaker 8>back to Asia. So we're starting to see that now.

0:15:28.960 --> 0:15:33.960
<v Speaker 8>When we actually saw container rates Transpacific container rates actually

0:15:34.000 --> 0:15:36.400
<v Speaker 8>spike a little bit this week and that's really been

0:15:36.480 --> 0:15:39.440
<v Speaker 8>driven on that and and some general rate increases. So

0:15:39.720 --> 0:15:41.800
<v Speaker 8>we are starting to see that. And then you know,

0:15:41.880 --> 0:15:44.040
<v Speaker 8>have to remember there was a lot of pull forward

0:15:44.080 --> 0:15:47.800
<v Speaker 8>to demand ahead of these towers, right and so what

0:15:47.920 --> 0:15:49.920
<v Speaker 8>that's going to do is that means inventories are full

0:15:50.040 --> 0:15:52.440
<v Speaker 8>right now, and so that's going to create very difficult

0:15:52.800 --> 0:15:55.800
<v Speaker 8>comps in the second half of the year. And you know,

0:15:55.840 --> 0:15:58.800
<v Speaker 8>when we were seeing intermodal volumes up mid to high

0:15:58.880 --> 0:16:02.200
<v Speaker 8>single digits, uh, you know, you could see that going

0:16:02.240 --> 0:16:05.600
<v Speaker 8>to declines in the second half. So and that's you know,

0:16:05.680 --> 0:16:09.680
<v Speaker 8>intermodal impacts railroads. So all the railroads. So you know,

0:16:09.720 --> 0:16:13.280
<v Speaker 8>we mentioned you Pacific, and it also impacts Norfolk Southern

0:16:13.360 --> 0:16:17.200
<v Speaker 8>and Berkshire Hathaway's Burlington Northern. Also impacts big players in

0:16:17.240 --> 0:16:20.160
<v Speaker 8>the emobile business like Hub Group or JB. Hunter or Schneider.

0:16:20.520 --> 0:16:24.440
<v Speaker 8>So you know, the impact to the tariffs are really

0:16:24.480 --> 0:16:27.640
<v Speaker 8>going to be felt for transportation companies. And that's all

0:16:28.040 --> 0:16:32.240
<v Speaker 8>assuming that these tarists stick. Right if tomorrow the President

0:16:32.280 --> 0:16:34.720
<v Speaker 8>wakes up and says, I forget about it. You know, uh,

0:16:35.160 --> 0:16:39.120
<v Speaker 8>the then game on, right, it's like that Wayne's World scene,

0:16:39.200 --> 0:16:42.440
<v Speaker 8>you know, a game off, game on. So so you know,

0:16:42.800 --> 0:16:45.960
<v Speaker 8>we we we could be you know, back to normal

0:16:46.040 --> 0:16:48.760
<v Speaker 8>because you know, what we were really banking on this

0:16:48.840 --> 0:16:51.520
<v Speaker 8>year was a freight recovery for the truckload sector and

0:16:51.720 --> 0:16:55.240
<v Speaker 8>kind of the truckload sector also, uh does impact other

0:16:55.400 --> 0:16:59.560
<v Speaker 8>aspects of the freight economy, and that recovery really seems

0:16:59.640 --> 0:17:02.200
<v Speaker 8>down to be pushed out a lot further than what

0:17:02.280 --> 0:17:05.439
<v Speaker 8>we thought three months ago. You know, when President Trump

0:17:05.840 --> 0:17:07.679
<v Speaker 8>you know, got into the White House, and you know,

0:17:07.720 --> 0:17:09.600
<v Speaker 8>we thought that this was going to release all these

0:17:09.600 --> 0:17:12.840
<v Speaker 8>animal spirits and you know, low taxes, low regulation, that's

0:17:12.880 --> 0:17:15.480
<v Speaker 8>going to be great for the economy. But then now

0:17:15.520 --> 0:17:18.560
<v Speaker 8>we have the risk of tariffs, and you know the

0:17:18.640 --> 0:17:20.560
<v Speaker 8>end game is going to be interesting. So you know

0:17:21.160 --> 0:17:23.760
<v Speaker 8>a company like Nike, they manufacture a lot of sneakers

0:17:24.240 --> 0:17:27.959
<v Speaker 8>in Vietnam, but you know, an average sneaker worker. I

0:17:28.000 --> 0:17:30.320
<v Speaker 8>just looked us up on the internet, so hopefully this

0:17:30.440 --> 0:17:33.399
<v Speaker 8>is right. You know, they make something like two hundred

0:17:33.400 --> 0:17:36.080
<v Speaker 8>and fifty dollars a month. I mean that that manufacturing

0:17:36.119 --> 0:17:37.679
<v Speaker 8>is not going to come to the United States. So

0:17:38.720 --> 0:17:40.400
<v Speaker 8>what are the goals of these tariffs?

0:17:40.480 --> 0:17:40.640
<v Speaker 7>Right?

0:17:40.680 --> 0:17:44.280
<v Speaker 8>Because you know, to bring that to the United States.

0:17:44.440 --> 0:17:47.920
<v Speaker 8>You know obviously it's twenty dollars an hour, forty hours

0:17:47.920 --> 0:17:50.000
<v Speaker 8>a week. That that's a lot more than two hundred

0:17:50.000 --> 0:17:50.920
<v Speaker 8>and fifty dollars a month.

0:17:52.000 --> 0:17:54.119
<v Speaker 5>But yes, to be sure, and I think that everyone

0:17:54.119 --> 0:17:57.000
<v Speaker 5>doesn't necessarily know how what would the end goal is.

0:17:57.480 --> 0:17:59.560
<v Speaker 5>Here's my really silly question. And I'm just looking in

0:17:59.600 --> 0:18:02.320
<v Speaker 5>the ship like MARSK or any of the actual shippers.

0:18:02.520 --> 0:18:06.360
<v Speaker 5>If we're rerouting goods in a less efficient route, for example,

0:18:07.080 --> 0:18:10.240
<v Speaker 5>does that actually mean that they make more money or no?

0:18:11.520 --> 0:18:14.000
<v Speaker 8>Yes so so near so the near term vent any

0:18:14.000 --> 0:18:18.680
<v Speaker 8>disruption is good for the shipping markets and transports and

0:18:18.840 --> 0:18:23.320
<v Speaker 8>free forwarders, but that that that good part is very

0:18:23.359 --> 0:18:27.400
<v Speaker 8>short lived. Uh, And so you know we're not we're

0:18:27.440 --> 0:18:29.600
<v Speaker 8>not going to see all of a sudden sneakers manufacture

0:18:29.880 --> 0:18:34.840
<v Speaker 8>in Eastern Europe. It's just that's where they're manufactured. So

0:18:34.880 --> 0:18:36.520
<v Speaker 8>they're just going to be coming in and they're just

0:18:36.520 --> 0:18:38.440
<v Speaker 8>going to be more expensive and we're just going to

0:18:38.480 --> 0:18:40.639
<v Speaker 8>buy less of them. So it's not like we're not

0:18:40.680 --> 0:18:42.960
<v Speaker 8>talking about like the Red C crisis where the SEUs

0:18:43.040 --> 0:18:45.760
<v Speaker 8>Canal is pretty much shut down to the container liner market,

0:18:46.720 --> 0:18:49.800
<v Speaker 8>or you know, droughts in the Panama Canal or a

0:18:49.880 --> 0:18:55.600
<v Speaker 8>war in Ukraine. Those really impacted trade flows. It's going

0:18:55.640 --> 0:19:00.000
<v Speaker 8>to take a long time to change where things are manufactured.

0:19:00.080 --> 0:19:04.240
<v Speaker 8>Sure now on the dry bulk side and the tanker side,

0:19:04.520 --> 0:19:07.320
<v Speaker 8>I mean that could get a little more disrupted, but

0:19:07.720 --> 0:19:10.360
<v Speaker 8>a lot of those commodities are kind of exempt already,

0:19:10.440 --> 0:19:13.639
<v Speaker 8>so they may not really be impacted as much as

0:19:13.720 --> 0:19:15.879
<v Speaker 8>really contain a lot of market.

0:19:15.680 --> 0:19:18.120
<v Speaker 5>Gully with barely class GA Bloomberg Intelligence, Thanks a lot.

0:19:19.840 --> 0:19:23.520
<v Speaker 1>You're listening to the Bloomberg Intelligence podcast. Catch us live

0:19:23.600 --> 0:19:26.720
<v Speaker 1>weekdays at ten am Eastern on Apple, Cocklay and Android

0:19:26.720 --> 0:19:29.960
<v Speaker 1>Auto with the Bloomberg Business app. Listen on demand wherever

0:19:30.080 --> 0:19:33.160
<v Speaker 1>you get your podcasts, or watch us live on YouTube.

0:19:33.640 --> 0:19:35.439
<v Speaker 5>Because let's get to some of the stocks definitely on

0:19:35.520 --> 0:19:36.600
<v Speaker 5>the move. That's Nike.

0:19:37.440 --> 0:19:38.960
<v Speaker 2>We were off huge here.

0:19:39.040 --> 0:19:40.960
<v Speaker 5>I mean, this is the lowest level we've seen since

0:19:41.000 --> 0:19:44.760
<v Speaker 5>November of twenty seventeen, the worst selloff since June of

0:19:44.880 --> 0:19:47.840
<v Speaker 5>last year. Punham Goyle is senior US e Commerce and

0:19:47.880 --> 0:19:51.200
<v Speaker 5>retail analyst at Bloomberg Intelligence. Punham this is a completely

0:19:51.280 --> 0:19:54.480
<v Speaker 5>unfair question. But where is the bottom or the revaluation

0:19:54.600 --> 0:19:55.480
<v Speaker 5>for the stock here?

0:19:56.440 --> 0:20:00.000
<v Speaker 6>I guess it depends on how are they going to

0:20:00.160 --> 0:20:03.320
<v Speaker 6>on these prices? Right, So, you know, a fifty four

0:20:03.400 --> 0:20:07.760
<v Speaker 6>percent tariff on China, forty six percent on Vietnam, where

0:20:07.840 --> 0:20:11.760
<v Speaker 6>Nike makes fifty percent of its footwear. These are big,

0:20:11.880 --> 0:20:16.680
<v Speaker 6>big numbers. There's no way they can absorb even half

0:20:16.720 --> 0:20:20.919
<v Speaker 6>of this. These companies have laser thin profit margins, you know,

0:20:21.359 --> 0:20:25.080
<v Speaker 6>high single digits, operating margins, low double digits maybe at

0:20:25.080 --> 0:20:28.320
<v Speaker 6>best for some of them. It's just something they can't absorb.

0:20:28.760 --> 0:20:32.120
<v Speaker 6>So prices will rise to the consumer and the consumer

0:20:32.160 --> 0:20:36.159
<v Speaker 6>will pull back. And that's where we struggle because inventory

0:20:36.200 --> 0:20:38.879
<v Speaker 6>will pile up again. If you talk specifically about Nike.

0:20:39.320 --> 0:20:41.480
<v Speaker 6>Nike's in a position today where they need to get

0:20:41.560 --> 0:20:44.280
<v Speaker 6>rid of excess inventory, and that's been the push that

0:20:44.320 --> 0:20:46.280
<v Speaker 6>they've been pushing for the last two quarters.

0:20:46.280 --> 0:20:47.720
<v Speaker 5>We're just kind of getting it together.

0:20:47.840 --> 0:20:53.200
<v Speaker 6>Yeah, exactly. So now this happens, So does the problem

0:20:53.720 --> 0:20:57.439
<v Speaker 6>become worse? I think so. I think as prices rise,

0:20:57.640 --> 0:21:00.560
<v Speaker 6>consumers fall back. Now there's more inventory that needs to

0:21:00.600 --> 0:21:03.680
<v Speaker 6>be disposed. And it's just the surple effect that they

0:21:03.720 --> 0:21:06.400
<v Speaker 6>can't escape. So things are going to get much uglier

0:21:06.440 --> 0:21:08.800
<v Speaker 6>before they get better, or we think even if they

0:21:08.840 --> 0:21:09.560
<v Speaker 6>can get better.

0:21:10.320 --> 0:21:14.800
<v Speaker 3>So from the last I guess terariff scenario of several

0:21:14.880 --> 0:21:18.600
<v Speaker 3>years ago plunam, did we learn any lessons? There were

0:21:19.400 --> 0:21:22.000
<v Speaker 3>the retailers able to.

0:21:21.920 --> 0:21:23.280
<v Speaker 2>Pass long price increases?

0:21:23.320 --> 0:21:26.640
<v Speaker 3>Where they did they end up taking it in the margin?

0:21:27.200 --> 0:21:27.760
<v Speaker 2>What did they do?

0:21:28.560 --> 0:21:31.639
<v Speaker 6>So in the last round there were ways to offset it.

0:21:31.680 --> 0:21:33.320
<v Speaker 6>So what happened in the last round was it was

0:21:33.359 --> 0:21:37.120
<v Speaker 6>only China that had the tariffs, So retailers shifted production

0:21:37.400 --> 0:21:42.320
<v Speaker 6>out of China into Vietnam, into Cambodia, into Bangladesh, and

0:21:42.400 --> 0:21:45.600
<v Speaker 6>they were able to diversify that cost exposure, but they

0:21:45.640 --> 0:21:49.359
<v Speaker 6>didn't bring production to the US. Today, there's no place

0:21:49.440 --> 0:21:52.000
<v Speaker 6>to really diversify it and bringing it back to the

0:21:52.119 --> 0:21:55.240
<v Speaker 6>US is I think impossible. I mean, we don't have

0:21:55.280 --> 0:21:58.200
<v Speaker 6>the infrastructure, We don't have the skilled labor to do

0:21:58.240 --> 0:22:01.040
<v Speaker 6>this anytime soon yet alone years.

0:22:01.760 --> 0:22:03.439
<v Speaker 5>Right, So that's the whole point. It's like they already

0:22:03.440 --> 0:22:06.520
<v Speaker 5>did this and then they have to like do it again,

0:22:06.560 --> 0:22:09.680
<v Speaker 5>Like where would they go? What other companies? I knew

0:22:09.720 --> 0:22:12.360
<v Speaker 5>Nike is getting hit really hard. You gave the incredible

0:22:12.359 --> 0:22:16.600
<v Speaker 5>statistics in terms of how much they make overseas and essay, Vietnam,

0:22:17.040 --> 0:22:19.720
<v Speaker 5>what other country? What other companies are going to be

0:22:19.800 --> 0:22:20.679
<v Speaker 5>hit as hard?

0:22:21.200 --> 0:22:25.840
<v Speaker 6>So every company that manufacturers in Asia will be hit.

0:22:26.160 --> 0:22:30.200
<v Speaker 6>There's really no escape here. All Birds a very small company.

0:22:30.240 --> 0:22:33.040
<v Speaker 6>One hundred percent of their footwear is made in Vietnam.

0:22:33.600 --> 0:22:38.439
<v Speaker 6>Oh Adidas thirty nine percent. Lulu Lemon, which before yesterday

0:22:38.960 --> 0:22:42.280
<v Speaker 6>did escape the TERRAF front because they did not manufacture

0:22:42.320 --> 0:22:46.440
<v Speaker 6>in China. Now they have forty percent of their manufacturing

0:22:46.720 --> 0:22:50.440
<v Speaker 6>in China in Vietnam. I'm sorry, so they're exposed to now.

0:22:50.480 --> 0:22:54.680
<v Speaker 6>So it's really everyone apparel. We are a net importer

0:22:54.800 --> 0:22:57.520
<v Speaker 6>of apparel and footwear. We don't make it here. We

0:22:57.560 --> 0:23:00.159
<v Speaker 6>don't make enough here to say we can bring it

0:23:00.240 --> 0:23:04.080
<v Speaker 6>back here. It's in Asia, and the Asian countries across

0:23:04.119 --> 0:23:07.359
<v Speaker 6>the board have very high tariffs on them, which is

0:23:07.359 --> 0:23:10.320
<v Speaker 6>going to impact pricing and costs and margin.

0:23:11.720 --> 0:23:16.119
<v Speaker 2>Are there any brands I don't know how to? I mean,

0:23:16.240 --> 0:23:19.720
<v Speaker 2>are there companies that are going to be winners here?

0:23:19.760 --> 0:23:23.000
<v Speaker 3>Maybe they're that they're they're all American manufacturing and so

0:23:23.040 --> 0:23:24.280
<v Speaker 3>on and goods, and they.

0:23:24.200 --> 0:23:28.240
<v Speaker 6>Are, but they don't manufacture anything. So think about the

0:23:28.320 --> 0:23:30.560
<v Speaker 6>resale companies right when you go and these are much

0:23:30.600 --> 0:23:32.439
<v Speaker 6>smaller companies, but when you go to a throat up,

0:23:32.440 --> 0:23:34.080
<v Speaker 6>when you go to a poshmark, when you go to

0:23:34.119 --> 0:23:38.080
<v Speaker 6>an eBay, they're selling stuff that already existed in the marketplace.

0:23:38.359 --> 0:23:41.840
<v Speaker 6>So as consumers seek these deep value do they start

0:23:41.920 --> 0:23:45.600
<v Speaker 6>thrifting More possible. It just depends on how high prices

0:23:45.640 --> 0:23:48.040
<v Speaker 6>will go and how consumers will pull back. But these

0:23:48.600 --> 0:23:52.760
<v Speaker 6>values driven companies that offer deep, deep discounts, whether it's

0:23:52.800 --> 0:23:56.120
<v Speaker 6>the off price even to some extent as inventory piles,

0:23:56.520 --> 0:24:00.520
<v Speaker 6>or whether it's like a Walmart which offers just better pricing,

0:24:00.560 --> 0:24:04.000
<v Speaker 6>we'll see consumers trade down, we'll see consumers full back,

0:24:04.280 --> 0:24:07.960
<v Speaker 6>and we'll see consumers seek discount. It's a traditional retail cycle,

0:24:08.040 --> 0:24:11.040
<v Speaker 6>but this time it's just big. The impact is really

0:24:11.040 --> 0:24:11.960
<v Speaker 6>big on retailers.

0:24:12.000 --> 0:24:14.119
<v Speaker 5>And that's why the TJX is of the world right

0:24:14.200 --> 0:24:16.200
<v Speaker 5>with the resale. So if you have the extra inventory,

0:24:16.200 --> 0:24:18.880
<v Speaker 5>where does it go TJX? And then that rams up

0:24:19.080 --> 0:24:22.159
<v Speaker 5>their own inventory and availability for customers.

0:24:21.720 --> 0:24:24.440
<v Speaker 3>Under Rummer down sixteen percent today via I mean, these

0:24:24.440 --> 0:24:27.440
<v Speaker 3>are American companies just getting hammered.

0:24:27.720 --> 0:24:30.240
<v Speaker 5>One of them. Get my scan in Theodore secondhand on

0:24:30.320 --> 0:24:33.320
<v Speaker 5>Poshmark cheaper than what they are now. It's a whole thing.

0:24:33.440 --> 0:24:35.520
<v Speaker 2>Oh, it's a whole thing. Put it on. What I'm

0:24:35.520 --> 0:24:36.159
<v Speaker 2>talking about, all right?

0:24:36.200 --> 0:24:37.680
<v Speaker 5>Put them, thanks a lot, put them. Goyle a senior

0:24:37.760 --> 0:24:40.640
<v Speaker 5>US e commerce and retailing list at Bloomberg Intelligence. Joining us.

0:24:41.040 --> 0:24:45.719
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0:24:53.280 --> 0:24:56.800
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0:24:57.240 --> 0:24:59.960
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0:25:06.320 --> 0:25:06.600
<v Speaker 8>Yeahm