1 00:00:07,560 --> 00:00:11,160 Speaker 1: Hi everyone, I'm Rachel Zoe and you're listening to Climbing 2 00:00:11,280 --> 00:00:15,520 Speaker 1: in Heels for your weekly dose of glamour, inspiration and fun. 3 00:00:16,239 --> 00:00:20,639 Speaker 1: I'm joined today by the wonderful and incredibly passionate entrepreneur 4 00:00:20,720 --> 00:00:25,400 Speaker 1: and founder of Poppy, Alison Ellsworth. Allison has built the 5 00:00:25,440 --> 00:00:29,080 Speaker 1: most fantastic and successful brand that's rooted in a product 6 00:00:29,080 --> 00:00:32,879 Speaker 1: that she created truly out of necessity. She discovered the 7 00:00:32,920 --> 00:00:35,879 Speaker 1: health benefits of apple cider vinegar and created a healthier 8 00:00:35,960 --> 00:00:40,479 Speaker 1: soda that's become the fastest growing beverage of all time 9 00:00:40,960 --> 00:00:47,080 Speaker 1: that is insane well simultaneously giving birth and raising three 10 00:00:47,479 --> 00:00:52,479 Speaker 1: young boys. I'm so incredibly inspired by Alison's vision, So 11 00:00:52,600 --> 00:00:58,320 Speaker 1: let's jump right in. You are going to love this toppisode. 12 00:00:58,640 --> 00:01:03,960 Speaker 2: I'm so excited to have you on. You know, I drink. 13 00:01:03,760 --> 00:01:08,479 Speaker 1: Poppy, my team drinks Poppy. We all like my refrigerator 14 00:01:08,560 --> 00:01:11,319 Speaker 1: is filled with Poppy. But I also want to say 15 00:01:11,520 --> 00:01:15,000 Speaker 1: how cool it is for me when I like a brand, 16 00:01:15,080 --> 00:01:17,720 Speaker 1: when I see like kind of all these different people 17 00:01:17,720 --> 00:01:22,480 Speaker 1: coming in from the wild holding the brand, which I imagine. 18 00:01:21,760 --> 00:01:23,040 Speaker 2: Is the greatest thing for you. 19 00:01:23,280 --> 00:01:24,959 Speaker 1: So I want to talk about this because I want 20 00:01:24,959 --> 00:01:26,639 Speaker 1: to dive back to the beginning for a second. 21 00:01:26,640 --> 00:01:28,720 Speaker 2: So you grew up in Texas, born and raised. 22 00:01:29,319 --> 00:01:31,520 Speaker 3: So born in Colorado, lived there for like a year. 23 00:01:32,000 --> 00:01:34,839 Speaker 3: But I don't claim that I'm a Texas girl. Through 24 00:01:34,880 --> 00:01:37,800 Speaker 3: and through. I grew up here, lived here, forced my 25 00:01:37,880 --> 00:01:40,319 Speaker 3: husband to move back here. I'm obsessed with Texas. 26 00:01:40,680 --> 00:01:41,119 Speaker 2: You are. 27 00:01:41,440 --> 00:01:44,680 Speaker 4: I love that I love Texas. 28 00:01:45,160 --> 00:01:47,360 Speaker 2: I love that I love that you love Texas. 29 00:01:47,400 --> 00:01:50,680 Speaker 1: Having so many people in my life from Texas, there 30 00:01:50,760 --> 00:01:55,360 Speaker 1: is this overarching common thread of friendliness. 31 00:01:55,440 --> 00:01:58,000 Speaker 2: And first of all, everybody's tall, so I do want 32 00:01:58,000 --> 00:01:59,240 Speaker 2: to really I am tall. 33 00:01:59,480 --> 00:02:01,000 Speaker 4: Yes, literally every. 34 00:02:00,720 --> 00:02:03,760 Speaker 1: Friend I've ever had from Texas is incredibly tall, except 35 00:02:03,800 --> 00:02:09,119 Speaker 1: for one. The guys are gigantic, they are actually gigantic, 36 00:02:09,280 --> 00:02:13,840 Speaker 1: and the women are also very very tall. But there's 37 00:02:13,960 --> 00:02:17,960 Speaker 1: this happiness about Texans. The people I've met from Texas 38 00:02:18,040 --> 00:02:24,840 Speaker 1: are driven, They're happy, they love Texas. 39 00:02:24,520 --> 00:02:25,000 Speaker 4: Love it. 40 00:02:26,040 --> 00:02:29,040 Speaker 3: No I've always said I started the company in Texas, 41 00:02:29,120 --> 00:02:31,400 Speaker 3: and I always feel like if I wouldn't have, I 42 00:02:31,400 --> 00:02:33,000 Speaker 3: don't know if you'd be so successful. It was like 43 00:02:33,040 --> 00:02:37,600 Speaker 3: Texans love Texas brands, like everything about it. But also 44 00:02:37,840 --> 00:02:41,480 Speaker 3: other people like Texas brands yes, and usually don't get 45 00:02:41,480 --> 00:02:44,120 Speaker 3: a lot of better for you products, right, Usually you're 46 00:02:44,160 --> 00:02:46,720 Speaker 3: like New York, LA, and so it was really exciting 47 00:02:46,720 --> 00:02:48,679 Speaker 3: to have like a better for you product coming out 48 00:02:48,680 --> 00:02:49,640 Speaker 3: of the South as well. 49 00:02:49,880 --> 00:02:52,040 Speaker 4: Yes, so I love that about it. 50 00:02:52,280 --> 00:02:53,519 Speaker 2: I want to talk about that. 51 00:02:53,639 --> 00:02:56,600 Speaker 1: I want to understand a little bit why you created 52 00:02:56,639 --> 00:03:03,440 Speaker 1: Poppy because you started in oil, which is funny because 53 00:03:03,639 --> 00:03:08,240 Speaker 1: I was saying earlier to my producer. It's funny because 54 00:03:08,280 --> 00:03:10,080 Speaker 1: when you're in LA, you're like, oh, are you in 55 00:03:10,120 --> 00:03:12,840 Speaker 1: the industry, And it's very clear what industry that is 56 00:03:12,880 --> 00:03:15,240 Speaker 1: when you're in LA. When you're in New York, it's like, 57 00:03:15,280 --> 00:03:18,600 Speaker 1: are you in the industry meaning fashion or art or theater, 58 00:03:19,200 --> 00:03:23,760 Speaker 1: but or finance then and then I feel like Texas, 59 00:03:23,800 --> 00:03:26,360 Speaker 1: It's like, Okay, you're in the industry and that's oil, right, 60 00:03:26,480 --> 00:03:30,280 Speaker 1: So so how do you go and why do you 61 00:03:30,440 --> 00:03:36,440 Speaker 1: go from working in the oil industry too, saying I'm 62 00:03:36,440 --> 00:03:40,920 Speaker 1: going to start a wellness sparkling soda. 63 00:03:41,040 --> 00:03:43,040 Speaker 3: It's interesting because I kind of come from a family 64 00:03:43,120 --> 00:03:46,160 Speaker 3: of entrepreneurs. So my sister and my dad are both 65 00:03:46,200 --> 00:03:49,320 Speaker 3: in the Olan gas industry, and I graduated and I've 66 00:03:49,320 --> 00:03:51,520 Speaker 3: never been from college. I've never been a person to 67 00:03:51,600 --> 00:03:53,760 Speaker 3: like want to go work in like a cubicle or 68 00:03:53,800 --> 00:03:56,640 Speaker 3: for another person, and there's a lot of financial freedom 69 00:03:56,680 --> 00:03:59,560 Speaker 3: and just like I don't know, career freedom when you 70 00:03:59,560 --> 00:04:01,440 Speaker 3: work in gas and you're on the road and you're 71 00:04:01,600 --> 00:04:03,680 Speaker 3: you're basically have no boss, right, so you have to 72 00:04:03,680 --> 00:04:04,960 Speaker 3: be very much a self starter. 73 00:04:05,960 --> 00:04:07,720 Speaker 4: And so I did that, but I was never like 74 00:04:07,800 --> 00:04:08,720 Speaker 4: I was good at it. 75 00:04:08,760 --> 00:04:10,240 Speaker 3: I was really good at it, but I wasn't like 76 00:04:10,400 --> 00:04:13,880 Speaker 3: passionate about it. And while I was on the road, 77 00:04:13,920 --> 00:04:16,440 Speaker 3: I'm sure you've spent many year where you're like traveling 78 00:04:16,480 --> 00:04:17,720 Speaker 3: and you're on the road, it's like what I call 79 00:04:17,800 --> 00:04:21,520 Speaker 3: is like this carier Like I got like road warrior belly, 80 00:04:21,640 --> 00:04:24,560 Speaker 3: like where your tummy hurts, you're tired, and your spoons 81 00:04:24,600 --> 00:04:28,120 Speaker 3: off and you're dehydrated, and it's like all of the above. 82 00:04:28,160 --> 00:04:30,840 Speaker 3: And it was just really wearing on me so much 83 00:04:30,839 --> 00:04:32,680 Speaker 3: showed that I started like going to the doctors and 84 00:04:32,720 --> 00:04:36,200 Speaker 3: being like, what's going on, And really it came down 85 00:04:36,200 --> 00:04:36,800 Speaker 3: to my diet. 86 00:04:37,080 --> 00:04:38,039 Speaker 4: Like at the end of the day. 87 00:04:38,160 --> 00:04:41,200 Speaker 3: This was like almost ten twelve years ago, before the 88 00:04:41,200 --> 00:04:44,520 Speaker 3: gluten free phase where people are like, oh, what you 89 00:04:44,520 --> 00:04:46,480 Speaker 3: put in your body, you can actually you know, affect 90 00:04:46,520 --> 00:04:47,360 Speaker 3: the way that you feel. 91 00:04:47,800 --> 00:04:51,640 Speaker 4: And I discovered apple cider vinegar. I started working out. 92 00:04:51,480 --> 00:04:54,800 Speaker 3: And reading ingredients and nutrition panels, and I just came 93 00:04:54,880 --> 00:04:59,919 Speaker 3: really passionate about just better for you lifestyle. And I know, 94 00:05:00,440 --> 00:05:02,880 Speaker 3: just there was no like better for you soda. I 95 00:05:02,920 --> 00:05:05,719 Speaker 3: grew up drinking soda. It was just part of my household. 96 00:05:05,760 --> 00:05:08,280 Speaker 3: It's like this nostalgic filling that like you have it 97 00:05:08,320 --> 00:05:11,359 Speaker 3: with movies, you have it with you know, every get together, 98 00:05:11,400 --> 00:05:12,720 Speaker 3: and there was just nothing out there. 99 00:05:12,839 --> 00:05:15,680 Speaker 4: So once I kind of discovered that, I just went 100 00:05:15,720 --> 00:05:16,279 Speaker 4: to my kitchen. 101 00:05:16,400 --> 00:05:18,960 Speaker 3: I love cooking, and I kind of just created the 102 00:05:18,960 --> 00:05:22,359 Speaker 3: first version and it was a total accident. 103 00:05:23,120 --> 00:05:26,080 Speaker 4: Not an entrepreneurial journey at all. 104 00:05:26,160 --> 00:05:29,480 Speaker 3: And I shared it with my husband and with other people, 105 00:05:29,520 --> 00:05:31,560 Speaker 3: and they were like, this is really good. 106 00:05:32,720 --> 00:05:34,240 Speaker 4: You should do something about it. 107 00:05:34,320 --> 00:05:36,840 Speaker 3: My dad was like, you should sell your hooge, and 108 00:05:36,880 --> 00:05:40,400 Speaker 3: I was like, I don't know, Okay, sure, but I 109 00:05:40,440 --> 00:05:42,680 Speaker 3: was just so excited to share it with others rather 110 00:05:42,720 --> 00:05:44,840 Speaker 3: than like to monetize it. And I kind of feel 111 00:05:44,880 --> 00:05:47,120 Speaker 3: like some of the most beautiful things come from like 112 00:05:47,720 --> 00:05:49,480 Speaker 3: passionate emotion versus. 113 00:05:49,080 --> 00:05:51,719 Speaker 4: Like a business plan and how do I do this 114 00:05:51,760 --> 00:05:53,839 Speaker 4: to get rich? Like type of situation. 115 00:05:55,200 --> 00:05:58,080 Speaker 1: That's so interesting because they do know what you mean. 116 00:05:58,160 --> 00:06:01,640 Speaker 1: Because the first high fifteen years of my career, I 117 00:06:01,680 --> 00:06:03,520 Speaker 1: was like on a plane, I wasn't sleeping. 118 00:06:03,600 --> 00:06:05,240 Speaker 2: I mean, you're eating on set. 119 00:06:05,240 --> 00:06:07,640 Speaker 1: Like you know, we had these there's something on set 120 00:06:07,680 --> 00:06:10,960 Speaker 1: called craft services, which I'm sure you know, and you 121 00:06:11,160 --> 00:06:13,680 Speaker 1: just graze and you eat like things that and you 122 00:06:13,839 --> 00:06:17,480 Speaker 1: just feel so sick every day. And then when you 123 00:06:17,520 --> 00:06:20,599 Speaker 1: fly and you just feel constantly out of sorts, really, 124 00:06:21,120 --> 00:06:25,080 Speaker 1: and I don't think people recognize until it's too late. 125 00:06:25,200 --> 00:06:31,280 Speaker 1: Very often, the impact of travel on our bodies, and 126 00:06:31,400 --> 00:06:36,839 Speaker 1: work travel specifically, because it's not elective most of the time. 127 00:06:37,040 --> 00:06:41,080 Speaker 1: And I think as we get older, our bodies are like, ooh, 128 00:06:41,360 --> 00:06:43,640 Speaker 1: just kidding, that's not going to work for you anymore, 129 00:06:43,839 --> 00:06:47,920 Speaker 1: Like you got to change something. And so being in Texas, 130 00:06:47,960 --> 00:06:51,880 Speaker 1: which is not the world of wellness, and you know, 131 00:06:52,160 --> 00:06:54,720 Speaker 1: I always think of it as the steak and potatoes 132 00:06:54,880 --> 00:06:57,880 Speaker 1: and like milk and all the things, because I'm sort 133 00:06:57,880 --> 00:06:58,160 Speaker 1: of like. 134 00:06:58,120 --> 00:07:00,279 Speaker 2: Maybe this is why everyone's tall, Like. 135 00:07:02,880 --> 00:07:05,400 Speaker 1: They actually do drink the eight glasses of milk you're 136 00:07:05,440 --> 00:07:08,279 Speaker 1: supposed to have or whatever it is that you know. 137 00:07:08,520 --> 00:07:11,600 Speaker 1: My my poor thirteen year old son is so vertically 138 00:07:11,680 --> 00:07:13,880 Speaker 1: challenged right now and every day makes up He's like, 139 00:07:14,120 --> 00:07:15,440 Speaker 1: should I start drinking milk? 140 00:07:15,520 --> 00:07:16,960 Speaker 2: Mob Like, maybe I'm gonna go. 141 00:07:18,320 --> 00:07:18,800 Speaker 4: It's okay. 142 00:07:18,960 --> 00:07:23,320 Speaker 3: Men are late bloomers. My husband in every way he 143 00:07:23,360 --> 00:07:27,840 Speaker 3: grew no. I mean, I think like being in Texas, yeah, definitely, 144 00:07:29,080 --> 00:07:31,320 Speaker 3: I didn't grow up with the emphasis on like health 145 00:07:31,400 --> 00:07:35,600 Speaker 3: or wellness. To your point, yeah, steak potatoes. It was 146 00:07:35,640 --> 00:07:39,160 Speaker 3: like a normal once a burger, tacos, text mix, all 147 00:07:39,200 --> 00:07:42,120 Speaker 3: of those things. So it was like one of those 148 00:07:42,160 --> 00:07:45,920 Speaker 3: moments where I felt like we had discovered something, me 149 00:07:46,000 --> 00:07:48,680 Speaker 3: and my husband on doing this, and I was like, 150 00:07:48,720 --> 00:07:51,280 Speaker 3: I just want to share with people. So I wanted 151 00:07:51,320 --> 00:07:55,000 Speaker 3: to also start a family. At the time we bought 152 00:07:55,040 --> 00:07:58,160 Speaker 3: a house in Dallas was kind of putting our roots 153 00:07:58,200 --> 00:08:00,840 Speaker 3: down and no kidding you, Like we bought the house 154 00:08:00,880 --> 00:08:04,080 Speaker 3: in December January, I got pregnant, like so quick, We're. 155 00:08:04,040 --> 00:08:05,360 Speaker 2: No nitches work like that. 156 00:08:05,680 --> 00:08:06,880 Speaker 4: You're like, it was not part. 157 00:08:06,680 --> 00:08:09,720 Speaker 3: Of the plan, but we embraced it, and I was like, 158 00:08:09,720 --> 00:08:11,040 Speaker 3: I can't go back in the road. So I want 159 00:08:11,040 --> 00:08:13,239 Speaker 3: to just start selling this that our local farmers market, 160 00:08:13,240 --> 00:08:15,360 Speaker 3: which is what I think a lot of better for 161 00:08:15,440 --> 00:08:18,720 Speaker 3: you products start off testing, and within three weeks we 162 00:08:18,720 --> 00:08:20,680 Speaker 3: had Whole Foods come by our booth because they're a 163 00:08:20,720 --> 00:08:24,720 Speaker 3: Texas company and she's like, you guys should be in 164 00:08:24,920 --> 00:08:27,240 Speaker 3: Whole Foods. And it was the first moment I was like, oh, 165 00:08:27,280 --> 00:08:31,680 Speaker 3: I have a business here and I I don't that 166 00:08:31,840 --> 00:08:35,360 Speaker 3: second that conversation. I still remember her name, Kelly Landrew. 167 00:08:35,520 --> 00:08:38,520 Speaker 3: She changed my life. And I looked at my husband 168 00:08:38,520 --> 00:08:40,120 Speaker 3: and say, we're putting our life savings into this we're 169 00:08:40,160 --> 00:08:40,680 Speaker 3: doing He's. 170 00:08:40,520 --> 00:08:41,240 Speaker 4: Like, what are you talking about. 171 00:08:41,240 --> 00:08:43,880 Speaker 3: We just bought a house, you're three months pregnant, Like like, 172 00:08:43,920 --> 00:08:44,800 Speaker 3: what are you talking about? 173 00:08:44,800 --> 00:08:46,880 Speaker 4: And I'm like, we're doing this. Like it was so 174 00:08:47,000 --> 00:08:47,840 Speaker 4: determined from. 175 00:08:47,720 --> 00:08:49,880 Speaker 2: That How old were you then at that point? 176 00:08:50,040 --> 00:08:51,880 Speaker 4: So that was like six years ago. 177 00:08:52,160 --> 00:08:56,360 Speaker 3: So I was thirty twenty nine thirty at that point, 178 00:08:56,440 --> 00:09:00,440 Speaker 3: and you know, just started really going down that we 179 00:09:00,520 --> 00:09:03,360 Speaker 3: opened our manufacturing facility, put our life savings in and 180 00:09:03,440 --> 00:09:05,800 Speaker 3: just kind of went all in and got to the 181 00:09:05,840 --> 00:09:08,839 Speaker 3: point where we needed funding. So of course the next 182 00:09:08,880 --> 00:09:12,280 Speaker 3: step in the American dream is Shark Tank, and went 183 00:09:12,320 --> 00:09:14,760 Speaker 3: on Shark Tank. At that point, it'd been like you. 184 00:09:15,160 --> 00:09:18,200 Speaker 2: Han't got on Shark Tank. I mean that's like that's 185 00:09:18,240 --> 00:09:19,880 Speaker 2: not easy. It's not. 186 00:09:20,280 --> 00:09:23,360 Speaker 3: And what I didn't realize is the show like reaches 187 00:09:23,400 --> 00:09:26,160 Speaker 3: out to people. We went stood in line and did 188 00:09:26,200 --> 00:09:29,120 Speaker 3: the open casting call with hundreds of other people. I'd 189 00:09:29,200 --> 00:09:32,439 Speaker 3: had my first, I was pregnant with my second. I 190 00:09:32,480 --> 00:09:35,679 Speaker 3: was like, let's just keep I was like, I refuse 191 00:09:35,880 --> 00:09:38,400 Speaker 3: to just pick one or the other, Like that's like 192 00:09:38,440 --> 00:09:39,120 Speaker 3: my model life. 193 00:09:39,120 --> 00:09:40,880 Speaker 4: I do too much, like all the time. 194 00:09:41,320 --> 00:09:43,800 Speaker 3: So I was pregnant with my second when we went 195 00:09:43,800 --> 00:09:46,040 Speaker 3: onto Shark Tank and I was nine months pregnant on 196 00:09:46,080 --> 00:09:47,720 Speaker 3: Shark Tank, had the baby ten days later. 197 00:09:47,920 --> 00:09:53,640 Speaker 1: So stop it. It's been wild. Yeah, girl, what sign 198 00:09:53,679 --> 00:09:53,960 Speaker 1: are you? 199 00:09:54,280 --> 00:09:54,319 Speaker 4: You? 200 00:09:54,480 --> 00:09:54,800 Speaker 2: Virgo? 201 00:09:55,160 --> 00:09:57,360 Speaker 4: I'm a Capricorn. I'm a pretty hardworre capcorn. 202 00:09:57,720 --> 00:10:01,520 Speaker 1: Wow, I'm so infanty read very Virgo by the way, 203 00:10:01,679 --> 00:10:05,200 Speaker 1: but Virgo's and cops. My baby son is a cap 204 00:10:05,480 --> 00:10:09,000 Speaker 1: similar to you. I was, I got pregnant, wasn't trying. 205 00:10:09,840 --> 00:10:13,360 Speaker 1: Was launching my clothing collection and launched it literally like 206 00:10:14,000 --> 00:10:16,400 Speaker 1: I think it was like three or four weeks before 207 00:10:16,440 --> 00:10:19,200 Speaker 1: I had my first son. And I remember standing there 208 00:10:19,320 --> 00:10:21,840 Speaker 1: with the models and styling the looks for the collection, 209 00:10:22,040 --> 00:10:24,040 Speaker 1: and women's were daily taking a picture of me. I 210 00:10:24,080 --> 00:10:26,840 Speaker 1: had this tummy, I was wearing thigh high boots, I 211 00:10:26,880 --> 00:10:28,720 Speaker 1: was wearing like all the things, and I'm like, Nope, 212 00:10:28,720 --> 00:10:29,560 Speaker 1: nothing's going to change. 213 00:10:29,640 --> 00:10:31,839 Speaker 2: Nope, nothing's going to change. Nope. I got this. I'm 214 00:10:31,840 --> 00:10:32,320 Speaker 2: going to do this. 215 00:10:32,400 --> 00:10:36,360 Speaker 1: But like, I want to talk about how that was 216 00:10:36,440 --> 00:10:40,080 Speaker 1: for you, going on Shark Tank and doing this whole thing, 217 00:10:40,200 --> 00:10:44,040 Speaker 1: and being pregnant, having a child, like and honestly being young. 218 00:10:44,160 --> 00:10:46,560 Speaker 1: I had my kids late, right, I had already built 219 00:10:46,720 --> 00:10:50,760 Speaker 1: my career, so I was able to sort of say, Okay, 220 00:10:50,880 --> 00:10:53,000 Speaker 1: my team's going to come to the house to work today, 221 00:10:53,280 --> 00:10:55,120 Speaker 1: or I'm going to bring my son with me on 222 00:10:55,160 --> 00:10:58,360 Speaker 1: this trip or whatever. I was able, i think, to 223 00:10:58,400 --> 00:11:00,720 Speaker 1: dictate a little bit more of how that went for me, 224 00:11:01,240 --> 00:11:04,400 Speaker 1: but it was still incredibly challenging. So I want to know, 225 00:11:04,520 --> 00:11:09,199 Speaker 1: as you were launching this dream that you didn't even 226 00:11:09,320 --> 00:11:13,520 Speaker 1: know what's going to happen, you know, And I always say, 227 00:11:13,559 --> 00:11:16,240 Speaker 1: there's no blueprint for this, right, you can't. I'm sure 228 00:11:16,280 --> 00:11:18,360 Speaker 1: people ask you all the time like how did you 229 00:11:18,440 --> 00:11:20,920 Speaker 1: do this data and you're like, honestly, my passion I 230 00:11:21,000 --> 00:11:21,360 Speaker 1: left it. 231 00:11:21,360 --> 00:11:24,520 Speaker 3: It was you know, right, yeah, And you a lot 232 00:11:24,520 --> 00:11:27,160 Speaker 3: of sleepless nights, lots of tears, lots of ups, lots 233 00:11:27,200 --> 00:11:30,400 Speaker 3: of downs, lots of fear, lots of you know, the 234 00:11:30,440 --> 00:11:31,120 Speaker 3: list goes on. 235 00:11:31,160 --> 00:11:33,040 Speaker 2: But I cheve entrepreneurship, by the way. 236 00:11:33,280 --> 00:11:37,920 Speaker 3: Yeah, And I think we left an insanely successful career 237 00:11:38,080 --> 00:11:40,480 Speaker 3: to go into this. And I always say, like, unless 238 00:11:40,480 --> 00:11:42,520 Speaker 3: you really are passion about it, like you're not going. 239 00:11:42,480 --> 00:11:43,760 Speaker 4: To leave that security. 240 00:11:44,360 --> 00:11:47,840 Speaker 3: And then just being a mom was also just a 241 00:11:47,960 --> 00:11:51,200 Speaker 3: really big goal in my life. My husband grew up Mormon, 242 00:11:51,280 --> 00:11:53,199 Speaker 3: like family is just like a really big piece. He's 243 00:11:53,240 --> 00:11:55,640 Speaker 3: like one of six, I'm like one of four. We 244 00:11:55,800 --> 00:11:58,000 Speaker 3: just like always wanted that from like a young age, 245 00:11:58,040 --> 00:12:00,000 Speaker 3: and I was just like, why do I have to cheat? 246 00:12:00,480 --> 00:12:02,880 Speaker 3: Like that's just how I am. If you tell me no, 247 00:12:03,200 --> 00:12:06,400 Speaker 3: I'm like, oh, I'm talking to the wrong person. And 248 00:12:06,480 --> 00:12:08,920 Speaker 3: I just feel like it was just I wanted both 249 00:12:09,000 --> 00:12:10,400 Speaker 3: and I didn't have to choose. 250 00:12:11,160 --> 00:12:14,080 Speaker 4: But was it way harder, Oh my gosh. Yes. 251 00:12:14,280 --> 00:12:16,360 Speaker 3: Like it got to the point where he had to 252 00:12:16,360 --> 00:12:19,880 Speaker 3: get like a second job. We were working bottling during 253 00:12:19,920 --> 00:12:22,400 Speaker 3: the week. I would work with the baby strapped to me. 254 00:12:22,520 --> 00:12:24,200 Speaker 3: I did delivers with them strapped, like we could not 255 00:12:24,240 --> 00:12:27,000 Speaker 3: afford a babysitter. Like my mom would come down on 256 00:12:27,040 --> 00:12:30,280 Speaker 3: the weekends when she could help, you know, got to 257 00:12:30,360 --> 00:12:33,320 Speaker 3: the point where you know, we're just like, this is 258 00:12:33,800 --> 00:12:34,679 Speaker 3: like can we do this? 259 00:12:34,880 --> 00:12:37,600 Speaker 4: The low lows, the high highest type of situation. But 260 00:12:37,720 --> 00:12:40,000 Speaker 4: just looking back on I wouldn't change any of it. 261 00:12:40,160 --> 00:12:43,079 Speaker 3: I remember with my first being on the bottling line 262 00:12:43,200 --> 00:12:46,800 Speaker 3: going into labor was back on with the baby strapped 263 00:12:46,800 --> 00:12:49,719 Speaker 3: to me two weeks later because we like needed to 264 00:12:49,800 --> 00:12:50,559 Speaker 3: keep going. 265 00:12:50,600 --> 00:12:51,160 Speaker 4: And I wouldn't. 266 00:12:51,240 --> 00:12:53,200 Speaker 3: I don't know, it didn't seem hard at the time 267 00:12:53,240 --> 00:12:54,600 Speaker 3: looking back, like, oh my gosh, I don't know if 268 00:12:54,640 --> 00:12:55,360 Speaker 3: I could do that again. 269 00:12:56,720 --> 00:12:59,520 Speaker 1: No, But I mean I think we could say that 270 00:12:59,520 --> 00:13:01,480 Speaker 1: that was a runnal in. You could say that that 271 00:13:01,640 --> 00:13:05,800 Speaker 1: was like excitement and determination. You could say that, you know, 272 00:13:05,840 --> 00:13:08,800 Speaker 1: when you tell your kids this story, they're going to 273 00:13:08,880 --> 00:13:10,200 Speaker 1: be so proud of you. 274 00:13:11,920 --> 00:13:14,079 Speaker 2: Is your husband your partner? 275 00:13:14,800 --> 00:13:15,079 Speaker 4: Yes? 276 00:13:15,480 --> 00:13:19,400 Speaker 3: So yeah, And he runs like at Poppy, I run 277 00:13:19,480 --> 00:13:22,240 Speaker 3: like all of our creative brand vision and he runs 278 00:13:22,400 --> 00:13:25,920 Speaker 3: like our innovation and our supply chain. So we're very 279 00:13:25,960 --> 00:13:29,240 Speaker 3: opposites as well, and he like I couldn't do it 280 00:13:29,240 --> 00:13:31,400 Speaker 3: with him, he couldn't do it without me. But he 281 00:13:31,480 --> 00:13:36,560 Speaker 3: does allow me to be crazy, which I like. I 282 00:13:36,559 --> 00:13:39,520 Speaker 3: think at Poppy like like the level of quickness that 283 00:13:39,559 --> 00:13:41,319 Speaker 3: we work through and like we move at the speed 284 00:13:41,320 --> 00:13:43,360 Speaker 3: of culture, Like we have to be like really nimble, 285 00:13:43,400 --> 00:13:47,160 Speaker 3: crazy and willing to take risks. But it's funny because 286 00:13:47,160 --> 00:13:50,680 Speaker 3: I had my first two pregnancies and like children while 287 00:13:50,720 --> 00:13:53,240 Speaker 3: growing the business, and then I waited four years and 288 00:13:53,280 --> 00:13:55,520 Speaker 3: Poppy was like humming along and great. And then I 289 00:13:55,520 --> 00:13:59,280 Speaker 3: had a third and that was such a different experience. Yeah, 290 00:13:59,360 --> 00:14:01,840 Speaker 3: I was gonna ask, you know, it was on flights 291 00:14:01,960 --> 00:14:04,240 Speaker 3: with me twenty times, who are six months old and like, 292 00:14:04,600 --> 00:14:07,760 Speaker 3: and you are running around doing interviews, will breastfeeding on 293 00:14:07,840 --> 00:14:09,760 Speaker 3: the subway, you know, like all of those things. So 294 00:14:09,800 --> 00:14:12,440 Speaker 3: I think I got to experience both. And you know, 295 00:14:12,760 --> 00:14:16,360 Speaker 3: I look back and it's just a built grit to 296 00:14:16,400 --> 00:14:18,280 Speaker 3: get me to continue to get where I am. And 297 00:14:18,320 --> 00:14:20,240 Speaker 3: now I'm like, maybe I need more good things happen 298 00:14:20,320 --> 00:14:21,760 Speaker 3: at Poppy. When I get pregnant. 299 00:14:23,720 --> 00:14:26,320 Speaker 1: I'm going to predict you are likely having a fourth. 300 00:14:26,560 --> 00:14:28,880 Speaker 1: I mean, even if you didn't say that just now, 301 00:14:28,920 --> 00:14:29,960 Speaker 1: I'm going to think. 302 00:14:29,720 --> 00:14:30,320 Speaker 2: That you are. 303 00:14:30,720 --> 00:14:32,960 Speaker 4: I love chaos, I well. 304 00:14:32,840 --> 00:14:35,760 Speaker 2: Clearly, but I think it's interesting. 305 00:14:35,800 --> 00:14:38,080 Speaker 1: I want to talk about the not making a choice 306 00:14:38,120 --> 00:14:42,440 Speaker 1: because I think I think that is the hardest decision 307 00:14:43,240 --> 00:14:46,200 Speaker 1: that women have to face if you want to have 308 00:14:46,240 --> 00:14:48,680 Speaker 1: a business. I think I don't want to say it's 309 00:14:48,800 --> 00:14:50,880 Speaker 1: totally different, but I want to say there are differences 310 00:14:50,960 --> 00:14:54,800 Speaker 1: between building a business of your own versus working for 311 00:14:54,920 --> 00:14:59,680 Speaker 1: an established business where you have job security, you have 312 00:15:00,000 --> 00:15:02,120 Speaker 1: hopefully you know, you have your health benefits, and you 313 00:15:02,160 --> 00:15:06,360 Speaker 1: have all these things. When you're starting a business ground up, 314 00:15:07,120 --> 00:15:12,760 Speaker 1: that is a real choice for women to say, you know, 315 00:15:13,400 --> 00:15:15,920 Speaker 1: I'm going to have kids later, let me build this 316 00:15:16,040 --> 00:15:18,560 Speaker 1: and then I'm going to have kids, or I want 317 00:15:18,600 --> 00:15:20,360 Speaker 1: to have my kids be a mom, and then I'm 318 00:15:20,360 --> 00:15:22,120 Speaker 1: going to start my business after I have my kids 319 00:15:22,160 --> 00:15:22,800 Speaker 1: and they're. 320 00:15:22,560 --> 00:15:23,840 Speaker 2: Like all in school and whatever. 321 00:15:24,040 --> 00:15:28,560 Speaker 1: I have many entrepreneur friends, many successful, many of closed businesses, 322 00:15:29,040 --> 00:15:31,760 Speaker 1: many have grown and sold and all the things, and 323 00:15:32,360 --> 00:15:35,360 Speaker 1: we talk about a lot at our dinners and our events, 324 00:15:35,400 --> 00:15:40,920 Speaker 1: like how hard that is to do simultaneously. And I 325 00:15:41,000 --> 00:15:45,080 Speaker 1: don't want to skim over it because to your point, 326 00:15:45,360 --> 00:15:47,960 Speaker 1: I think being an entrepreneur in general, there is not 327 00:15:48,040 --> 00:15:50,400 Speaker 1: a woman I've had on this pod who would tell 328 00:15:50,440 --> 00:15:56,200 Speaker 1: you it is not the fucking hardest, most rewarding, most painful, 329 00:15:56,720 --> 00:16:01,200 Speaker 1: most exhausting, most exhilarating. All the things you want to quit, 330 00:16:01,280 --> 00:16:03,360 Speaker 1: you want to throw it in, you have to keep 331 00:16:03,400 --> 00:16:05,960 Speaker 1: it going, and it's all the things. Being a mother 332 00:16:06,760 --> 00:16:12,360 Speaker 1: is also like that, right because I think we there 333 00:16:12,400 --> 00:16:17,520 Speaker 1: is so much guilt in that motherhood of I don't 334 00:16:17,560 --> 00:16:20,960 Speaker 1: want to miss anything. But I think what's evident is 335 00:16:21,000 --> 00:16:25,120 Speaker 1: your determination to succeed. And I think for me what 336 00:16:25,200 --> 00:16:28,120 Speaker 1: really stands out is doing this in Texas where it 337 00:16:28,160 --> 00:16:31,280 Speaker 1: isn't the expected, the saturated. I mean here in La 338 00:16:31,400 --> 00:16:33,800 Speaker 1: I'm pretty sure there's a wellness brand launched every hour 339 00:16:35,560 --> 00:16:38,600 Speaker 1: in different categories. But there is a question I wanted 340 00:16:38,640 --> 00:16:40,720 Speaker 1: to ask you that I noticed and I'm not. I'm 341 00:16:40,760 --> 00:16:43,240 Speaker 1: not positive are you the CEO or No. 342 00:16:44,200 --> 00:16:47,400 Speaker 4: I'm not, nor would I ever want to be. 343 00:16:47,600 --> 00:16:50,520 Speaker 3: I think it's so funny when people start their businesses 344 00:16:50,520 --> 00:16:53,240 Speaker 3: is and this is something that I speak on quite 345 00:16:53,280 --> 00:16:56,520 Speaker 3: a bit, and just I think a lot of people 346 00:16:56,600 --> 00:16:58,600 Speaker 3: start your business and you want to own it all, right, 347 00:16:58,640 --> 00:17:02,280 Speaker 3: You want to You are to say visions that letting 348 00:17:02,360 --> 00:17:05,480 Speaker 3: go of allowing people that actually know better than you 349 00:17:05,680 --> 00:17:07,960 Speaker 3: is one of the hardest things you will ever go 350 00:17:08,040 --> 00:17:08,920 Speaker 3: through in your career. 351 00:17:09,040 --> 00:17:11,520 Speaker 4: So started the company, me and my husband. 352 00:17:12,359 --> 00:17:14,199 Speaker 3: You know, I ran all of our marketing create like 353 00:17:14,240 --> 00:17:17,680 Speaker 3: all of this stuff, and about a year in like Poppy, 354 00:17:18,080 --> 00:17:20,639 Speaker 3: just for context, is the fastest growing beverage in the 355 00:17:20,680 --> 00:17:23,800 Speaker 3: history of beverage. We're four years old. We are the 356 00:17:23,800 --> 00:17:25,719 Speaker 3: fastest growing beverage in the nation. We're the number one 357 00:17:25,760 --> 00:17:28,400 Speaker 3: sold on Amazon, We're in one in ten household. It's 358 00:17:28,440 --> 00:17:32,040 Speaker 3: just been absolutely crazy. And when you have that kind 359 00:17:32,080 --> 00:17:37,320 Speaker 3: of explosive growth, I've never done this before. Now, my 360 00:17:37,440 --> 00:17:39,919 Speaker 3: intuition has gotten us so far. But we got to 361 00:17:39,920 --> 00:17:41,280 Speaker 3: the point where we were like, hey, we have to 362 00:17:41,280 --> 00:17:45,320 Speaker 3: bring someone in and I we actually went to our 363 00:17:45,320 --> 00:17:46,280 Speaker 3: born We're like, we need to. 364 00:17:46,200 --> 00:17:49,600 Speaker 4: Bring in a CEO. It was really hard. I like cried. 365 00:17:49,640 --> 00:17:51,119 Speaker 3: We were like going through this, like, how can we 366 00:17:51,119 --> 00:17:54,040 Speaker 3: go through this? Once we went through it and got it, 367 00:17:54,200 --> 00:17:56,200 Speaker 3: we found the right person. We were part of that decision. 368 00:17:56,200 --> 00:17:58,399 Speaker 3: That's always something I always try to say to other entrepreneurs. 369 00:17:58,680 --> 00:17:59,800 Speaker 4: Be part of the decision. 370 00:18:00,160 --> 00:18:01,879 Speaker 3: Don't allow it to happen to you and get to 371 00:18:01,920 --> 00:18:05,359 Speaker 3: a point where it's like so you're removed and it's 372 00:18:05,440 --> 00:18:08,120 Speaker 3: like this dramatic No, it's okay, it's growth. 373 00:18:08,560 --> 00:18:11,000 Speaker 4: I'm learning from our CEO, right, And I. 374 00:18:11,000 --> 00:18:14,639 Speaker 3: Realized being a CEO, it's a lot of people management, 375 00:18:14,720 --> 00:18:17,080 Speaker 3: it's a lot of process, it's a lot of P 376 00:18:17,200 --> 00:18:20,080 Speaker 3: and L budgeting. There's so many things that I'm like, 377 00:18:20,119 --> 00:18:22,080 Speaker 3: oh wow, I don't want to do any of that. 378 00:18:22,560 --> 00:18:25,360 Speaker 4: Like I do run a team. I run our creative team. 379 00:18:25,359 --> 00:18:28,119 Speaker 3: We have like an internal agency, which I adore my creatives. 380 00:18:28,160 --> 00:18:30,359 Speaker 3: Like I'm not saying that, but it's like we have 381 00:18:30,400 --> 00:18:33,840 Speaker 3: over two hundred employees. And then a few a year 382 00:18:33,880 --> 00:18:35,679 Speaker 3: after that, I was running the marketing and I was like, 383 00:18:36,119 --> 00:18:38,720 Speaker 3: we're about to buy a Super Bowl ad, like we 384 00:18:38,840 --> 00:18:39,800 Speaker 3: are running TV. 385 00:18:39,920 --> 00:18:40,880 Speaker 4: Like I've never bought. 386 00:18:40,680 --> 00:18:43,840 Speaker 3: A Super od like have you It's like, you know, 387 00:18:43,920 --> 00:18:45,560 Speaker 3: and so we went to once again. I said I 388 00:18:45,640 --> 00:18:48,520 Speaker 3: want to bring in a traditional CMO. And you know, 389 00:18:48,560 --> 00:18:51,000 Speaker 3: that was one of the hardest years of my life. 390 00:18:51,080 --> 00:18:55,440 Speaker 3: And did coaching and worked through that. But I think, 391 00:18:55,480 --> 00:18:58,200 Speaker 3: like I think people hold on to the word CEO, 392 00:18:58,560 --> 00:19:00,240 Speaker 3: you know, and it's like this thing where it's like, 393 00:19:00,720 --> 00:19:03,600 Speaker 3: as an entrepreneur, our founder is a really powerful title. 394 00:19:03,640 --> 00:19:06,840 Speaker 3: My title is chief brand Officer and a run brand. 395 00:19:06,960 --> 00:19:10,359 Speaker 3: But I wish more people talked about that, you know. 396 00:19:10,720 --> 00:19:12,520 Speaker 1: That's why I want to talk about it, because I 397 00:19:12,720 --> 00:19:18,920 Speaker 1: found that really interesting because I have I can't even 398 00:19:19,000 --> 00:19:24,080 Speaker 1: count how many badass women that I have in my life, 399 00:19:24,080 --> 00:19:27,720 Speaker 1: and I'm going to say that most of them are CEO. 400 00:19:27,920 --> 00:19:31,760 Speaker 1: But what I would say to that is, over the 401 00:19:31,840 --> 00:19:37,360 Speaker 1: last year, many have stepped down as CEO. Many are 402 00:19:37,440 --> 00:19:42,320 Speaker 1: dying to not be the CEO, and it's releasing that 403 00:19:43,480 --> 00:19:47,840 Speaker 1: control and that title. And a very successful friend of 404 00:19:47,840 --> 00:19:52,480 Speaker 1: mine who has started five companies successfully all of them 405 00:19:53,480 --> 00:19:57,359 Speaker 1: literally this summer, was like, I, for the first time 406 00:19:57,800 --> 00:20:00,800 Speaker 1: in fifteen years, don't have a CEO title. 407 00:20:01,520 --> 00:20:03,560 Speaker 2: And we were like, I'm like, how does it feel. 408 00:20:03,640 --> 00:20:12,080 Speaker 1: She's like, weird, peaceful, like I can sleep. And so 409 00:20:12,760 --> 00:20:15,920 Speaker 1: I think, to your point, it's about being involved. And 410 00:20:15,960 --> 00:20:18,520 Speaker 1: I think the key to being a successful entrepreneur is 411 00:20:18,760 --> 00:20:23,720 Speaker 1: to recognize your strengths, recognize your challenges, and then hire 412 00:20:23,760 --> 00:20:27,879 Speaker 1: the best person around you to fill those spots. 413 00:20:28,000 --> 00:20:31,960 Speaker 3: Right, I have this beautiful I think, like one of 414 00:20:32,000 --> 00:20:35,520 Speaker 3: my strengths as a leader or just in life is 415 00:20:36,240 --> 00:20:38,040 Speaker 3: I have this ability to get people to believe they 416 00:20:38,080 --> 00:20:42,480 Speaker 3: can do anything through by the way, yeah, through brainstorming. 417 00:20:42,520 --> 00:20:44,760 Speaker 3: And some of our most magnificent ideas have come from 418 00:20:44,800 --> 00:20:47,119 Speaker 3: like junior people and me just like tell me a 419 00:20:47,119 --> 00:20:50,080 Speaker 3: little bit more about that or push the wiser why 420 00:20:50,600 --> 00:20:51,320 Speaker 3: they'll come up with the idea. 421 00:20:51,320 --> 00:20:52,480 Speaker 4: I'm like, why can't we do it? I'm like, why 422 00:20:52,480 --> 00:20:53,280 Speaker 4: can't we do it? 423 00:20:53,320 --> 00:20:55,880 Speaker 3: Like, let's think about that, right, And I do think 424 00:20:55,920 --> 00:20:59,240 Speaker 3: that's one of my strengths to get us to think differently. 425 00:20:59,400 --> 00:21:02,200 Speaker 3: We move really quick and just like for example, last 426 00:21:02,280 --> 00:21:03,840 Speaker 3: year we did a Super Bowl ad. We bought that 427 00:21:03,880 --> 00:21:06,960 Speaker 3: super Bowl the Wednesday before the Sunday of Super Bowl. 428 00:21:07,480 --> 00:21:11,879 Speaker 3: Like that crazy we can have and be, but we'll 429 00:21:11,880 --> 00:21:14,080 Speaker 3: play in our calendars. We'll get like eighty percent of it, 430 00:21:14,160 --> 00:21:18,600 Speaker 3: like super in Stone. But you can't be culturally relevant 431 00:21:18,720 --> 00:21:20,960 Speaker 3: if you're planning like what you're doing in twenty twenty six. 432 00:21:21,040 --> 00:21:22,560 Speaker 3: I don't know what's going to be cool in twenty six. 433 00:21:22,720 --> 00:21:27,160 Speaker 3: So this ability to move quick is like such a gift, 434 00:21:27,200 --> 00:21:31,120 Speaker 3: and I agree the team has seen that and they've 435 00:21:31,320 --> 00:21:33,439 Speaker 3: found ways to support me in that right and like 436 00:21:33,520 --> 00:21:36,480 Speaker 3: that my strength isn't going out and building the most 437 00:21:36,720 --> 00:21:41,520 Speaker 3: amazing retail program or media program or you know, sales team. 438 00:21:41,760 --> 00:21:43,960 Speaker 4: Right. So no, I love that. 439 00:21:44,000 --> 00:21:45,440 Speaker 3: I love that you asked that question because like, no, 440 00:21:45,520 --> 00:21:47,320 Speaker 3: I'm not coo, and nor do I want to be. 441 00:21:47,680 --> 00:21:49,640 Speaker 1: But I love how proud you are to not want 442 00:21:49,680 --> 00:21:52,399 Speaker 1: to be, because that's another thing I really try to 443 00:21:52,440 --> 00:21:56,639 Speaker 1: teach people is like not everyone has to be, not 444 00:21:56,760 --> 00:22:00,199 Speaker 1: everyone wants to be, and not everyone should be. And 445 00:22:00,240 --> 00:22:03,080 Speaker 1: I think that's the thing that what you're saying is 446 00:22:03,119 --> 00:22:07,600 Speaker 1: so important for young people to understand that it's absolutely 447 00:22:07,720 --> 00:22:10,200 Speaker 1: okay to not want that role. 448 00:22:10,560 --> 00:22:13,800 Speaker 2: Right, Yeah, I mean one hundred percent. I love that 449 00:22:13,880 --> 00:22:14,320 Speaker 2: you said that. 450 00:22:14,800 --> 00:22:15,520 Speaker 4: I love our CEO. 451 00:22:15,560 --> 00:22:18,719 Speaker 3: We totally stole them basically from another company I'd been 452 00:22:18,720 --> 00:22:20,960 Speaker 3: out from fourteen years. You'd worked his way up from 453 00:22:20,960 --> 00:22:24,040 Speaker 3: like hr all the way to CEOs. In every position, 454 00:22:24,760 --> 00:22:26,800 Speaker 3: we're great. I'm great friends with this wife. So it's 455 00:22:26,840 --> 00:22:29,200 Speaker 3: like it can be a beautiful relationship as well. I 456 00:22:29,280 --> 00:22:32,080 Speaker 3: should be, you know, look at it as a downside. 457 00:22:32,119 --> 00:22:34,040 Speaker 3: So no, I love that, and it allows you know, 458 00:22:34,119 --> 00:22:36,960 Speaker 3: back to like just being a mother throughout all of this. 459 00:22:37,200 --> 00:22:39,480 Speaker 3: It's funny like when you were saying that stuff earlier, 460 00:22:39,640 --> 00:22:41,840 Speaker 3: I you know what came to mind is the different 461 00:22:41,920 --> 00:22:44,200 Speaker 3: challenges that were when we're starting are so different now 462 00:22:44,320 --> 00:22:45,800 Speaker 3: Now I'm gone a lot and I don't get to 463 00:22:45,840 --> 00:22:48,080 Speaker 3: be with my kids, and my husband's sit down at 464 00:22:48,119 --> 00:22:52,199 Speaker 3: home more and just recently, I'm like, wow, I'm missing 465 00:22:52,240 --> 00:22:54,120 Speaker 3: a lot, and I'm kind of having to step back 466 00:22:54,160 --> 00:22:58,120 Speaker 3: and be like, I maybe should say no more reprioritize, 467 00:22:58,200 --> 00:23:00,960 Speaker 3: stay home, and like that. That's a decision that I've 468 00:23:00,960 --> 00:23:02,800 Speaker 3: been like, never thought I would have to think through. 469 00:23:02,880 --> 00:23:04,200 Speaker 4: But I'm like, whoa, I'm missing? 470 00:23:04,760 --> 00:23:06,320 Speaker 2: How old are they? The boys? 471 00:23:06,920 --> 00:23:08,680 Speaker 4: Two? Six and eight? 472 00:23:08,760 --> 00:23:12,440 Speaker 1: So that's perfect because you can still really confidently make 473 00:23:12,520 --> 00:23:16,520 Speaker 1: those choices and not miss a thing. Yeah, so but 474 00:23:16,680 --> 00:23:20,960 Speaker 1: think about that really, because I only say that because 475 00:23:20,960 --> 00:23:23,040 Speaker 1: you don't get it back. But you don't necessarily have 476 00:23:23,080 --> 00:23:25,720 Speaker 1: to make the choice. You can do both because. 477 00:23:25,400 --> 00:23:28,000 Speaker 2: You are who you are in this company. You can 478 00:23:28,160 --> 00:23:28,679 Speaker 2: do both. 479 00:23:29,400 --> 00:23:32,359 Speaker 1: And I think they're at ages where you can bring 480 00:23:32,400 --> 00:23:34,399 Speaker 1: them with you, so you do get to do both. 481 00:23:34,440 --> 00:23:36,919 Speaker 1: Because that's what I was doing because I was to 482 00:23:37,000 --> 00:23:40,240 Speaker 1: your point. I wouldn't make the choice, and so when 483 00:23:40,240 --> 00:23:42,760 Speaker 1: they were little, I would just take them and then 484 00:23:42,760 --> 00:23:45,080 Speaker 1: in between everything, I got the hugs and I got 485 00:23:45,080 --> 00:23:47,159 Speaker 1: the meals, and I got the bedtime, and then if 486 00:23:47,160 --> 00:23:48,879 Speaker 1: I had to go to an event, you go when 487 00:23:48,880 --> 00:23:50,800 Speaker 1: they go to sleep, you know, And there's there's that, 488 00:23:50,960 --> 00:23:53,760 Speaker 1: and that's also the gift. I want to talk to 489 00:23:53,800 --> 00:23:56,920 Speaker 1: you about a couple of things. I want to talk 490 00:23:56,960 --> 00:24:01,879 Speaker 1: to you about naming it Poppy because it was called 491 00:24:02,200 --> 00:24:03,280 Speaker 1: the mother beverage. 492 00:24:03,600 --> 00:24:05,399 Speaker 2: Uh huh, okay, why tell me? 493 00:24:05,640 --> 00:24:06,000 Speaker 4: Okay. 494 00:24:06,119 --> 00:24:08,680 Speaker 3: So when I first started it, it's like apple side 495 00:24:08,680 --> 00:24:10,240 Speaker 3: of vinegar was kind of like the key and like 496 00:24:10,280 --> 00:24:12,719 Speaker 3: you're the mother of vinegar, and it was like we 497 00:24:12,760 --> 00:24:15,200 Speaker 3: were almost this what I always used to like in 498 00:24:15,280 --> 00:24:17,560 Speaker 3: us too is like the sister to kombucha, right we 499 00:24:18,840 --> 00:24:19,920 Speaker 3: it was just more. 500 00:24:19,760 --> 00:24:21,320 Speaker 4: Farmers marketing, health focused. 501 00:24:21,320 --> 00:24:24,359 Speaker 3: But when we rebranded and realized we were soda for 502 00:24:24,400 --> 00:24:28,960 Speaker 3: the next generation modern soda, what kept coming up over 503 00:24:28,960 --> 00:24:32,359 Speaker 3: and over again is like pop soda pop, And so 504 00:24:32,480 --> 00:24:35,760 Speaker 3: we named it Poppy off of soda pop. And I 505 00:24:35,840 --> 00:24:38,159 Speaker 3: just love it because it just even when you just 506 00:24:38,200 --> 00:24:40,840 Speaker 3: say it makes you happy, the colors you're happy, it 507 00:24:40,920 --> 00:24:42,840 Speaker 3: screams pop, it screams soda. 508 00:24:43,720 --> 00:24:45,800 Speaker 4: So it just made a lot of sense to change 509 00:24:45,840 --> 00:24:46,240 Speaker 4: the name. 510 00:24:46,359 --> 00:24:49,960 Speaker 3: And I'm glad we went from bottles to cans and 511 00:24:49,960 --> 00:24:52,440 Speaker 3: then we launched Poppy. So like all the Shark Tank 512 00:24:52,480 --> 00:24:54,040 Speaker 3: and all the mother stuff was previous, but then we 513 00:24:54,119 --> 00:24:57,880 Speaker 3: launched Poppy March third, twenty twenty, the first week of COVID, 514 00:24:58,240 --> 00:25:01,440 Speaker 3: which is like absolutely crazy, But I love it because 515 00:25:01,480 --> 00:25:03,920 Speaker 3: I think hold on, wait, let me backtrack. 516 00:25:04,040 --> 00:25:06,280 Speaker 1: So you went on Shark Tank. You were due in 517 00:25:06,440 --> 00:25:12,679 Speaker 1: ten days, you had a toddler or baby, yes, and 518 00:25:12,800 --> 00:25:15,639 Speaker 1: you went on Shark Tank. You do the whole pitch 519 00:25:15,760 --> 00:25:17,639 Speaker 1: at the time you went on Shark Tank. Was it 520 00:25:17,720 --> 00:25:20,040 Speaker 1: called the mother Beverage or is it called Poppy? It 521 00:25:20,080 --> 00:25:23,320 Speaker 1: was called the Mother Beverage? Okay, So what happened on 522 00:25:23,480 --> 00:25:27,480 Speaker 1: Shark Tank? And how nervous were you in that moment? 523 00:25:28,480 --> 00:25:32,720 Speaker 3: So I actually wasn't that nervous good? Because I was like, 524 00:25:32,920 --> 00:25:35,000 Speaker 3: if you get too nervous, you're gonna go into labor. 525 00:25:35,280 --> 00:25:35,480 Speaker 1: Yeah. 526 00:25:36,640 --> 00:25:39,840 Speaker 2: I was gonna say, you imagine O. 527 00:25:39,880 --> 00:25:41,760 Speaker 3: Praying the best days, just being like you have to 528 00:25:41,760 --> 00:25:44,119 Speaker 3: say so calm. On the other hand, I swear because 529 00:25:44,119 --> 00:25:45,480 Speaker 3: I was that way. I look over my husband's like 530 00:25:45,480 --> 00:25:50,119 Speaker 3: pouring sweat. He's seen he can't like there's these like 531 00:25:50,200 --> 00:25:52,879 Speaker 3: shots of him where it's like very close up and 532 00:25:52,920 --> 00:25:56,280 Speaker 3: he will never live those down. But no, we had 533 00:25:56,280 --> 00:25:57,879 Speaker 3: the baby, so we get the deal. We have the 534 00:25:57,880 --> 00:26:00,119 Speaker 3: baby ten days later, and then it usually takes it's 535 00:26:00,160 --> 00:26:02,680 Speaker 3: like four or so months for the episode air. 536 00:26:02,760 --> 00:26:04,360 Speaker 4: And honestly, if you get a deal. It's not even 537 00:26:04,400 --> 00:26:06,000 Speaker 4: guaranteed the air, so at the end of the day, 538 00:26:06,000 --> 00:26:07,840 Speaker 4: it's a TV show. As to make it right, of course, 539 00:26:08,160 --> 00:26:09,719 Speaker 4: we did spoiler, We're alert. 540 00:26:09,760 --> 00:26:13,399 Speaker 3: We did get a deal, closed the deal the friday 541 00:26:13,400 --> 00:26:14,359 Speaker 3: before the episode aired. 542 00:26:14,400 --> 00:26:15,680 Speaker 2: So what did they offer you? 543 00:26:16,040 --> 00:26:18,760 Speaker 3: We did four hundred thousand I think for twenty percent 544 00:26:18,800 --> 00:26:19,359 Speaker 3: of the company. 545 00:26:20,240 --> 00:26:21,399 Speaker 4: And who which shark? 546 00:26:21,520 --> 00:26:22,080 Speaker 2: Which shark? 547 00:26:22,600 --> 00:26:25,560 Speaker 3: So his name was Rohan Oza and he was more 548 00:26:25,600 --> 00:26:29,320 Speaker 3: in the beverage world, which was amazing. And I love 549 00:26:29,680 --> 00:26:32,240 Speaker 3: guest sharks because they don't have a lot of deals. 550 00:26:32,280 --> 00:26:36,480 Speaker 4: So I think he's done one or two Shark Tank deals. 551 00:26:36,560 --> 00:26:39,719 Speaker 3: And it's nice because we get his time and his 552 00:26:39,840 --> 00:26:42,360 Speaker 3: team and I met an amazing person. 553 00:26:42,480 --> 00:26:43,240 Speaker 4: Is right him person? 554 00:26:43,280 --> 00:26:47,639 Speaker 3: We just like from that moment, decided to rebrand, change 555 00:26:47,680 --> 00:26:50,760 Speaker 3: the name, and then decided, you know, the month of 556 00:26:50,800 --> 00:26:51,600 Speaker 3: covid to launch it. 557 00:26:51,640 --> 00:26:57,160 Speaker 1: But so, okay, I want to talk about that. So 558 00:26:57,560 --> 00:27:00,840 Speaker 1: covid did you have in your breakdown? 559 00:27:01,200 --> 00:27:04,560 Speaker 3: No, we'd flown out to California though, like to set 560 00:27:04,600 --> 00:27:08,320 Speaker 3: off for exost, a big event the first week, and 561 00:27:08,320 --> 00:27:10,400 Speaker 3: then they canceled the event. I remember like flying out 562 00:27:10,440 --> 00:27:14,119 Speaker 3: that like maybe three to ten cases and we were 563 00:27:14,119 --> 00:27:14,560 Speaker 3: flying home. 564 00:27:14,560 --> 00:27:16,919 Speaker 4: They had thousands and we were so devastated. 565 00:27:16,920 --> 00:27:21,520 Speaker 3: It was like our coming out yeah party basically, but 566 00:27:22,320 --> 00:27:23,359 Speaker 3: it was a blessing disguise. 567 00:27:23,359 --> 00:27:25,400 Speaker 4: I wouldn't say like Covid was, but just yeah. 568 00:27:25,400 --> 00:27:28,600 Speaker 3: It forced us to really think differently as a business 569 00:27:28,680 --> 00:27:34,520 Speaker 3: fundamentally from the beginning, because everything that traditionally people would 570 00:27:34,520 --> 00:27:36,719 Speaker 3: do when launching a company was off the table from 571 00:27:36,800 --> 00:27:39,760 Speaker 3: day one. We had to just try new stuff. And 572 00:27:40,320 --> 00:27:41,960 Speaker 3: really what it was is we were like one of 573 00:27:41,960 --> 00:27:44,240 Speaker 3: the first brands to get on TikTok. I have over 574 00:27:44,280 --> 00:27:47,919 Speaker 3: two billion views on TikTok. A third of platform is 575 00:27:47,920 --> 00:27:49,360 Speaker 3: seeing my face seven times. 576 00:27:49,880 --> 00:27:51,600 Speaker 4: I always say it's so fun. 577 00:27:51,920 --> 00:27:54,320 Speaker 3: I'm thirty seven year old mom of three and gen 578 00:27:54,440 --> 00:27:57,440 Speaker 3: Z like loves me, Like that's. 579 00:27:57,359 --> 00:28:01,000 Speaker 2: So great that. By the way, that is no easy feat. 580 00:28:01,400 --> 00:28:05,159 Speaker 4: It's not. I just think we jumped on It was 581 00:28:05,200 --> 00:28:06,280 Speaker 4: the wild world West. 582 00:28:06,640 --> 00:28:10,879 Speaker 3: We digitally connected, We went all in on Amazon, and 583 00:28:10,880 --> 00:28:12,920 Speaker 3: we're just a digital first brand and it's just stayed 584 00:28:12,960 --> 00:28:16,359 Speaker 3: in our DNA since we've just grown, grown, grown, and 585 00:28:16,359 --> 00:28:17,720 Speaker 3: then now we're starting to do in. 586 00:28:17,680 --> 00:28:20,480 Speaker 4: Real life stuff and have had some amazing pop ups 587 00:28:20,520 --> 00:28:23,359 Speaker 4: this year. But we got scrappy at the beginning. 588 00:28:24,720 --> 00:28:29,080 Speaker 2: I love it. What I'm so, I'm so impressed with it, 589 00:28:29,440 --> 00:28:30,000 Speaker 2: I really am. 590 00:28:30,040 --> 00:28:35,160 Speaker 1: I mean, how do you feel now about influencer culture, 591 00:28:35,320 --> 00:28:39,360 Speaker 1: because obviously the pendulum is swinging all over the place 592 00:28:39,400 --> 00:28:42,240 Speaker 1: at this point. And I think obviously, given that you did, 593 00:28:42,440 --> 00:28:46,240 Speaker 1: you are digital first, and you did and do continue 594 00:28:46,240 --> 00:28:48,840 Speaker 1: to have insane success on TikTok and everything. What are 595 00:28:48,880 --> 00:28:53,320 Speaker 1: your thoughts on influencer I guess marketing at this point, branding, 596 00:28:53,640 --> 00:28:57,120 Speaker 1: how do you think the impact has shifted? 597 00:28:57,360 --> 00:29:00,240 Speaker 2: And do you consider your face the face of. 598 00:29:00,080 --> 00:29:02,400 Speaker 1: The brand or do you use a lot of outside 599 00:29:02,400 --> 00:29:04,040 Speaker 1: talent and will you continue to do that? 600 00:29:04,600 --> 00:29:08,040 Speaker 3: Yeah, So when we first launched, we did before we 601 00:29:08,080 --> 00:29:10,760 Speaker 3: ever did a paid ad, before we ever used a 602 00:29:10,760 --> 00:29:15,560 Speaker 3: PR agency or anything traditional marketing right in real life 603 00:29:15,640 --> 00:29:17,120 Speaker 3: sampling nothing we can do anything. 604 00:29:17,200 --> 00:29:19,200 Speaker 4: So we worked with influencers. 605 00:29:18,680 --> 00:29:22,520 Speaker 3: And at the time I didn't realize that I was 606 00:29:22,560 --> 00:29:24,760 Speaker 3: building myself as face of the company. 607 00:29:25,040 --> 00:29:26,080 Speaker 4: But it was free for me. 608 00:29:26,120 --> 00:29:28,920 Speaker 3: You get online and post of course right right, and 609 00:29:29,080 --> 00:29:31,800 Speaker 3: it just I did it with no makeup on. I 610 00:29:31,840 --> 00:29:33,920 Speaker 3: had my kids running around the background like I was 611 00:29:34,000 --> 00:29:35,160 Speaker 3: just posting it. 612 00:29:35,160 --> 00:29:35,960 Speaker 4: It was desperate for. 613 00:29:35,880 --> 00:29:38,160 Speaker 3: Everyone to learn about Poppy and it just like Mekanically, 614 00:29:38,320 --> 00:29:42,480 Speaker 3: I became the face. And then we've always worked the creators, 615 00:29:42,640 --> 00:29:46,160 Speaker 3: and I'm obsessed with the creator just like everything that 616 00:29:46,200 --> 00:29:49,920 Speaker 3: they do and the strength and like they're entrepreneurs theirselves 617 00:29:49,960 --> 00:29:51,960 Speaker 3: at the end of the day, right, Like the amount 618 00:29:52,000 --> 00:29:55,560 Speaker 3: of the good ones, Yeah, it's absolutely wild. Yes, yes 619 00:29:55,600 --> 00:29:57,960 Speaker 3: there's some good ones and there's not some good ones. 620 00:29:58,040 --> 00:30:01,240 Speaker 3: But we've also worked with celebri and what we're seeing 621 00:30:01,720 --> 00:30:06,000 Speaker 3: is it's just such a different level to work with 622 00:30:06,000 --> 00:30:09,640 Speaker 3: a celebrity as a creator. Creators get it where it's 623 00:30:09,640 --> 00:30:14,160 Speaker 3: like we need stories, you know, and there's so much 624 00:30:14,200 --> 00:30:17,920 Speaker 3: more willing because it's like they don't have the job themselves, 625 00:30:18,000 --> 00:30:19,720 Speaker 3: whereas if you were with a celebrity. 626 00:30:19,280 --> 00:30:20,920 Speaker 4: It's not as authentic as it used to be. 627 00:30:21,040 --> 00:30:23,080 Speaker 3: You have to find like a real reason why you 628 00:30:23,120 --> 00:30:25,360 Speaker 3: want to work with it. So we just launched like 629 00:30:25,400 --> 00:30:29,240 Speaker 3: a partnership with post Malone. And why I liked it 630 00:30:29,280 --> 00:30:32,280 Speaker 3: is he went on a couple of podcasts saying he 631 00:30:32,320 --> 00:30:35,920 Speaker 3: had given up Big Soda and I was close friends 632 00:30:35,920 --> 00:30:37,400 Speaker 3: with his manager and I text him. I was like, 633 00:30:37,440 --> 00:30:38,560 Speaker 3: oh my god, and he's like, I know because I 634 00:30:38,560 --> 00:30:41,040 Speaker 3: gave him Poppy and he lost like thirty pounds. 635 00:30:41,040 --> 00:30:42,880 Speaker 4: I was like, this whole thing in complex like all 636 00:30:42,920 --> 00:30:43,280 Speaker 4: these people. 637 00:30:43,280 --> 00:30:45,920 Speaker 3: I was like, Okay, that's authentic, right, that's a good 638 00:30:45,960 --> 00:30:48,760 Speaker 3: reason not I want to put so and so sure, 639 00:30:49,120 --> 00:30:49,560 Speaker 3: you don't have to. 640 00:30:49,840 --> 00:30:51,960 Speaker 1: It's almost like you went in the you went in 641 00:30:52,000 --> 00:30:53,360 Speaker 1: the front door instead of the back. 642 00:30:53,840 --> 00:30:56,840 Speaker 4: Yeah, totally, and so like for me. 643 00:30:57,160 --> 00:31:01,000 Speaker 3: The one thing though, as a brand, the creator economy 644 00:31:01,040 --> 00:31:06,520 Speaker 3: is very expensive. Yeah, and I don't know what point 645 00:31:07,000 --> 00:31:08,120 Speaker 3: smaller brands. 646 00:31:07,760 --> 00:31:10,000 Speaker 4: Can sustain they can't. 647 00:31:10,640 --> 00:31:13,440 Speaker 3: It's really tricky because when we were first starting out, 648 00:31:13,480 --> 00:31:14,480 Speaker 3: it was kind of on the rise of it, and 649 00:31:14,480 --> 00:31:16,880 Speaker 3: you could get people for very affordable whereas people when 650 00:31:16,880 --> 00:31:18,000 Speaker 3: we start out were five thousand. 651 00:31:18,080 --> 00:31:22,480 Speaker 4: Now they're like and fifty thousand for a social post. 652 00:31:22,520 --> 00:31:25,160 Speaker 3: And so I don't know. Something I think eventually has 653 00:31:25,200 --> 00:31:27,680 Speaker 3: to give and I don't know what that is. 654 00:31:28,480 --> 00:31:29,720 Speaker 2: What I'll end up giving. 655 00:31:30,080 --> 00:31:33,600 Speaker 1: And I've seen it sort of with the fashion influencer world, 656 00:31:33,840 --> 00:31:36,760 Speaker 1: is they don't they just don't get hired, yeah, and 657 00:31:36,760 --> 00:31:38,400 Speaker 1: then they have to and then they have to work 658 00:31:38,440 --> 00:31:42,000 Speaker 1: for less because at some point the brand is like, uhh, 659 00:31:42,480 --> 00:31:45,840 Speaker 1: we're taking the upper hand back because we're not spending 660 00:31:45,840 --> 00:31:46,440 Speaker 1: this money on you. 661 00:31:46,520 --> 00:31:49,080 Speaker 2: And then all of a sudden, most of them aren't working, and. 662 00:31:50,000 --> 00:31:51,479 Speaker 1: So the ones that want to work are either going 663 00:31:51,480 --> 00:31:54,520 Speaker 1: to have to charge less or not work. So I 664 00:31:54,560 --> 00:31:57,480 Speaker 1: think that's the only way it gives, truthfully, and the 665 00:31:57,520 --> 00:32:00,240 Speaker 1: same thing will happen eventually. I just think because the 666 00:32:00,320 --> 00:32:05,440 Speaker 1: virality of certain brands and certain creators, I think, all 667 00:32:05,440 --> 00:32:08,840 Speaker 1: of a sudden, once they have that virality, it's they 668 00:32:08,840 --> 00:32:11,040 Speaker 1: have the upper hand, right, But I think it's always 669 00:32:11,120 --> 00:32:14,480 Speaker 1: going to do this but very interesting. I mean authenticity 670 00:32:14,800 --> 00:32:18,920 Speaker 1: through and through. So what's next for you? I'm so excited. 671 00:32:19,000 --> 00:32:22,440 Speaker 1: I'm such a fan. I love my entire team drinks Poppy, 672 00:32:22,640 --> 00:32:25,760 Speaker 1: and like everywhere I go there's Poppy. 673 00:32:25,880 --> 00:32:27,760 Speaker 2: It's it's really amazing. 674 00:32:28,320 --> 00:32:31,480 Speaker 3: Poppy is the official soda of the Los Angeles Lakers. 675 00:32:31,520 --> 00:32:35,520 Speaker 2: So we just have like insane is are you pinching yourself? 676 00:32:35,960 --> 00:32:38,680 Speaker 4: So I'm so annoying and I'm going to say. 677 00:32:38,800 --> 00:32:40,800 Speaker 3: People ask me this all the time, and I think 678 00:32:40,840 --> 00:32:43,120 Speaker 3: I should reframe how I answer. 679 00:32:43,200 --> 00:32:45,720 Speaker 4: Usually I'm like no, because I still got shit to do. 680 00:32:47,040 --> 00:32:50,040 Speaker 3: Yeah, I do need to, Like that's my whole new 681 00:32:50,080 --> 00:32:52,000 Speaker 3: balance that we were kind of talking about earlier. I 682 00:32:52,000 --> 00:32:55,160 Speaker 3: need to sit back and enjoy this because it's so 683 00:32:55,440 --> 00:32:59,120 Speaker 3: freaking special. But also I'm like, I'm not done like 684 00:32:59,240 --> 00:33:04,400 Speaker 3: I have I'm dominating, we are disrupting soda. It's like 685 00:33:04,440 --> 00:33:07,200 Speaker 3: this whole thing that I'm like, I'm not ready to 686 00:33:07,200 --> 00:33:08,800 Speaker 3: sit back in pitt result, but I do have to. 687 00:33:08,960 --> 00:33:11,280 Speaker 2: I think, no, I think listen. 688 00:33:11,560 --> 00:33:15,400 Speaker 1: I always say complacency is the enemy, right, Like for me, 689 00:33:16,080 --> 00:33:20,680 Speaker 1: I think I think for serial entrepreneurs, it's clearly you 690 00:33:20,960 --> 00:33:22,160 Speaker 1: have the bug, right. 691 00:33:22,320 --> 00:33:25,640 Speaker 2: But I would say now, because I'm you know. 692 00:33:25,560 --> 00:33:27,800 Speaker 1: Like a couple of years older than you, what I 693 00:33:27,840 --> 00:33:32,080 Speaker 1: would say is, in many ways, some of the most 694 00:33:32,120 --> 00:33:34,880 Speaker 1: exciting things that happened to me in my career are 695 00:33:34,880 --> 00:33:38,800 Speaker 1: a blur and I only remember them when people interview 696 00:33:38,840 --> 00:33:42,040 Speaker 1: me about them, and then I'm like, right, yes, because 697 00:33:42,040 --> 00:33:46,640 Speaker 1: it was just and so and I never once stopped 698 00:33:47,920 --> 00:33:50,720 Speaker 1: to recognize what was happening. And people would say it 699 00:33:50,720 --> 00:33:52,160 Speaker 1: to me in the moment, do you believe you're doing 700 00:33:52,480 --> 00:33:54,400 Speaker 1: Do you believe you're on a plane with so and so? 701 00:33:54,480 --> 00:33:57,640 Speaker 1: Do you believe you're flying to Monaco with Britney Spirit? 702 00:33:57,720 --> 00:33:57,760 Speaker 4: Like? 703 00:33:57,800 --> 00:33:58,800 Speaker 2: Do you believe these things? 704 00:33:59,000 --> 00:34:01,640 Speaker 1: Because in the most and it's work, it's your job, 705 00:34:01,680 --> 00:34:03,960 Speaker 1: and as much as you love it, you're like, and 706 00:34:04,120 --> 00:34:06,280 Speaker 1: you're leading it. So what I would say to that 707 00:34:06,560 --> 00:34:10,520 Speaker 1: into anyone listening is because you stop for ten minutes 708 00:34:10,560 --> 00:34:13,960 Speaker 1: to recognize what's happening, or to maybe have a glass 709 00:34:14,000 --> 00:34:17,160 Speaker 1: of champagne or whatever it is, to just be like, Okay, 710 00:34:17,640 --> 00:34:20,600 Speaker 1: that does not mean you are resting on success, and 711 00:34:20,640 --> 00:34:24,320 Speaker 1: that does not mean you're stopping tomorrow. That just means 712 00:34:24,440 --> 00:34:28,120 Speaker 1: you're taking an hour to say, I can't believe this 713 00:34:28,160 --> 00:34:31,440 Speaker 1: is actually happening, and that's it, and then you live 714 00:34:31,480 --> 00:34:33,279 Speaker 1: in that moment for a minute and then go onto 715 00:34:33,280 --> 00:34:36,040 Speaker 1: your next thing the next day. But it is important 716 00:34:36,080 --> 00:34:38,400 Speaker 1: to do that. It is important to do that also, 717 00:34:38,600 --> 00:34:42,240 Speaker 1: like document it. Doc you will obviously, especially the Lakers, 718 00:34:42,280 --> 00:34:43,680 Speaker 1: that'll be documented for you. 719 00:34:43,760 --> 00:34:47,200 Speaker 3: But social media also makes it easier to document. 720 00:34:47,200 --> 00:34:49,480 Speaker 4: Everyone's like, yes, right, a journal I'm like, oh, that's 721 00:34:49,480 --> 00:34:49,799 Speaker 4: my word. 722 00:34:49,840 --> 00:34:51,480 Speaker 2: You don't even need to and there. 723 00:34:53,040 --> 00:34:55,240 Speaker 4: Just I'll just go back on my TikTok feed. 724 00:34:55,680 --> 00:34:58,320 Speaker 3: No. I know it's true, Like it's this new level 725 00:34:58,320 --> 00:35:00,240 Speaker 3: of balance that I have to find in my life 726 00:35:00,239 --> 00:35:03,640 Speaker 3: because I've been working so much that everyone just like, 727 00:35:03,640 --> 00:35:05,840 Speaker 3: I don't know how you do it, Alison. Look, I'm 728 00:35:05,880 --> 00:35:08,400 Speaker 3: a creative and I have to allow that space to 729 00:35:08,440 --> 00:35:09,080 Speaker 3: be creative. 730 00:35:09,160 --> 00:35:11,360 Speaker 4: So I will take your advice. 731 00:35:12,560 --> 00:35:15,480 Speaker 1: Just try to stop, even for an hour, just recognize 732 00:35:15,520 --> 00:35:17,000 Speaker 1: it and then move on to the next thing. 733 00:35:17,719 --> 00:35:21,440 Speaker 2: But take it in from any of those beautiful boys. 734 00:35:21,560 --> 00:35:22,680 Speaker 2: I love that you're a boy. 735 00:35:22,760 --> 00:35:25,360 Speaker 1: Mom. Yes, next time you come here, let me know 736 00:35:25,400 --> 00:35:27,719 Speaker 1: and we'll go have drinks. I love it, happy in 737 00:35:27,719 --> 00:35:28,959 Speaker 1: tequila love. 738 00:35:29,880 --> 00:35:32,799 Speaker 4: Say thank you so. 739 00:35:32,800 --> 00:35:45,479 Speaker 1: Much, Anny, Thank you so much to Alison for being 740 00:35:45,640 --> 00:35:50,520 Speaker 1: on the pod. I honestly lived for our conversation, and 741 00:35:51,400 --> 00:35:55,359 Speaker 1: I really really loved how loud and proud she is 742 00:35:55,480 --> 00:35:59,799 Speaker 1: about not holding the title of CEO, because I think 743 00:36:00,040 --> 00:36:03,160 Speaker 1: as females, over the last several years, we have become 744 00:36:03,280 --> 00:36:07,239 Speaker 1: so obsessed with having the title of CEO, even if 745 00:36:07,239 --> 00:36:09,080 Speaker 1: we don't know what it means, or even if we 746 00:36:09,120 --> 00:36:10,359 Speaker 1: don't know if we want it or not. 747 00:36:11,320 --> 00:36:13,080 Speaker 2: And I think that's been one of. 748 00:36:13,040 --> 00:36:17,880 Speaker 1: The biggest takeaways for me having gone to so many 749 00:36:17,920 --> 00:36:20,959 Speaker 1: events and sitting at so many tables with so many 750 00:36:21,000 --> 00:36:26,319 Speaker 1: successful women. How over the last year or two, how 751 00:36:26,360 --> 00:36:31,280 Speaker 1: many women are either stepping down and relinquishing that title, 752 00:36:32,000 --> 00:36:35,480 Speaker 1: realizing they really don't want it anymore, realizing what it 753 00:36:35,560 --> 00:36:37,120 Speaker 1: truly means, and that that's not. 754 00:36:37,440 --> 00:36:38,680 Speaker 2: Actually where they excel. 755 00:36:39,560 --> 00:36:42,279 Speaker 1: That was a really big learning and I also love 756 00:36:42,360 --> 00:36:46,560 Speaker 1: how open she is about being young, being accepted by 757 00:36:46,600 --> 00:36:49,759 Speaker 1: gen Z, which is really hard, being adored by gen Z, 758 00:36:50,320 --> 00:36:54,680 Speaker 1: and I guess by definition being a millennial having three 759 00:36:54,760 --> 00:36:59,640 Speaker 1: kids and really not sacrificing her brand vision and being 760 00:36:59,719 --> 00:37:03,440 Speaker 1: so proud of it. Anyway, loved this episode. Thank you 761 00:37:03,640 --> 00:37:06,480 Speaker 1: so much for listening to Climbing in Heels. If you 762 00:37:06,520 --> 00:37:10,719 Speaker 1: haven't already, please subscribe to the show on Apple Podcasts, Spotify, 763 00:37:10,840 --> 00:37:14,000 Speaker 1: the iheartapp, or wherever you get your podcasts so you 764 00:37:14,040 --> 00:37:17,799 Speaker 1: don't miss a single episode this season. Be sure to 765 00:37:17,840 --> 00:37:21,080 Speaker 1: follow me on Instagram at rachel Zo and the show 766 00:37:21,160 --> 00:37:24,560 Speaker 1: at Climbing in Heels pod for the latest. 767 00:37:24,160 --> 00:37:27,040 Speaker 2: Episodes and updates. I will talk to you soon.